ux design personal statement

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User Experience Design Personal Statement Example

Find below the User Experience design personal statement that you can use for inspiration. Writing UX design personal statement can be a challenge since there are not many User Experience Design personal statement examples on the blogs to use as a guide when writing your application for university and UCAS .

User Experience Design Personal Statement

Ever since my first Design and Technology class in secondary school, I have been fascinated by the creative process of designing solutions for real-world problems. My passion for user experience design has only grown through my A-level studies in Design Technology, Business , and Physics. I believe the User Experience Design BSc program me at your university is the perfect next step to pursue my interests in an interdisciplinary field that combines design, technology, and human needs.

Beyond the classroom, I have sought opportunities to strengthen my practical skills and gain hands-on experience with design projects. As an avid bike rider, I designed and built my half-pipe ramp in my backyard, which taught me invaluable lessons in working with different materials and structural engineering. More recently, I have been sketching designs for a studio/summer house using recycled materials like wooden pallets. Through these self-initiated projects, I have developed a knack for resourceful problem-solving using whatever materials are available. I aim to continue challenging myself with more complex builds, as I find great satisfaction in creating useful products and spaces from scratch.

I have also worked to improve my technical abilities in sketching, rendering, and digital prototyping. I have been practising sketching and using graphic design software like Google Sketchup to portray my ideas. At school, I received a certificate for achieving one of the highest scores in A-level Design and Technology, demonstrating my passion and aptitude for the subject. The opportunity to learn new design and prototyping software at university excites me, as I believe these tools will be invaluable for my future career.

Beyond design, I am an active, sociable, and versatile person. Team sports like water polo have taught me the importance of collaboration, communication, and flexibility. My other interests include skiing, scuba diving, and going to the gym, as I value an active and balanced lifestyle. I believe my mix of creative, technical, and interpersonal abilities would allow me to thrive in the multidisciplinary environment of your User Experience Design programme and any professional role after graduation.

Your university’s focus on human-centred design and innovative thinking appeals to me greatly. I hope to develop a user experience mindset that considers how new technologies can be implemented to solve real user problems. The opportunity to work on practical group projects and build a professional portfolio during my studies would provide ideal preparation for a career as a UX designer. I very much hope you will consider my application, as I am eager to advance my design education at your prestigious institution.

Other Design Personal Statements

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UX Designer Bio Examples and How to Write One Yourself

UX Design is a competitive world. Standing out from the crowd is essential for success. Crafting a compelling UX designer bio is a powerful way to showcase your unique value proposition, share your design philosophy, and present your skills and work experience.

This comprehensive guide explores the best practices for writing an engaging UX designer bio tailored for platforms like resumes, LinkedIn, and personal websites or portfolios. These guidelines and real-life UX designer bio examples will equip you to create a memorable first impression, establish credibility, and set the stage for a successful UX design career.

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UX Designer Bio Examples

Entry-level ux designer.

Typically, an entry-level UX designer has less than two years of experience. They may have recently graduated from a relevant program or have transitioned from another field into UX design.

Jenevieve Ghaly is a junior/entry-level UX designer from Los Angeles. Although Jenevieve has limited experience in UX, she highlights the value her psychology degree has for understanding human behavior:

“Hi! I’m a UX/UI Designer with a background in Psychology, which gives me a unique edge in empathizing with users and improving their experience through design. My research experience has refined my problem-solving skills and user insights. I’m constantly seeking new ways to learn and grow through real-world experiences.

My skills include user experience design, interaction design, user research, collaboration, problem-solving, and organization. 

Let’s work together to create a seamless user experience using tools such as Figma/FigJam, Miro, Adobe XD, and Trello.”

Mid-Level UX Designer

A mid-level UX designer typically has between 2 and 5 years of experience. They have a solid foundation in UX design principles and have completed multiple projects, demonstrating their skills and ability to work independently or within a team.

Sandra Ekpechi is a mid-level UX designer from London, UK. Her bio is succinct while highlighting her core skills and experience:

“Hey there, I’m Sandra 👋🏼

🌐 I’m a user experience designer at MachineMax based in London, UK. Previously a UI/UX designer at EveryFarmer. I optimize business goals by solving human problems through user research and design.

🎨💭 I believe a product is wholesome if different kinds of users feel seen during their interactions with the product. Hence, I am passionate about human psychology, inclusive and accessible design, as well as cross-functional collaboration within teams. 

🧩 In my spare time, I love to build legos, cycle, and binge standups on Netflix.”

Senior UX Designer

An expert UX designer has more than five years of experience and has demonstrated high proficiency in their craft. They may have an extensive portfolio of successful projects, a strong understanding of advanced UX design concepts, and possibly a leadership role or mentorship experience.

Adham Dannaway is an expert UX Designer and Product Designer from Sydney, Australia. We featured Adham’s website in our UX Portfolios article. Adham’s about page showcases his impressive resume with text, case studies, and visual design elements; here is the first paragraph:

“I’m a product designer based in sunny Sydney, Australia. Since 2005, I’ve enjoyed turning complex problems into simple, beautiful and intuitive designs. When I’m not pushing pixels, you’ll find me cooking, gardening or working out in the park.”– we recommend reading his entire bio for inspiration and ideas here .

Other notable UX designer bio examples:

• Camryn Manker (portfolio website)
• Melody Koh (portfolio website)
• Christopher Wong (LinkedIn)
• Allison Milchling (portfolio website)
• Vera Chen (portfolio website)
• Elisa Volpato (LinkedIn)

Importance of a Well-Crafted UX Designer Bio

A compelling UX designer bio showcases your unique value proposition, highlights your skills and experience, and increases professional opportunities. Your bio must inform potential employers, clients, and peers about your background and explain your design philosophy, problem-solving approach, and personal values.

A UX designer bio aims to create a memorable first impression, establishing your credibility in the field and distinguishing you from other professionals. A well-structured and engaging bio opens doors to networking, collaboration, and career advancement opportunities. Lastly, your bio will be vital in building your personal brand and positioning yourself for success in the competitive UX design landscape.

5 Key Elements of a Compelling Designer Bio

Personal brand statement.

A personal brand statement concisely captures your unique strengths and value proposition as a UX designer. It should communicate your design philosophy, the problems you solve, and the impact you create in just a few sentences. This statement must hook readers (recruiters, clients, hiring managers, etc.) and encourage them to learn more about your expertise.

Relevant experience

Highlight your relevant experience by showcasing your background in UX design , notable projects you’ve worked on, and the industries or clients you’ve served. Focusing on experiences demonstrating your ability to deliver results and solve design challenges helps establish your credibility and showcases your adaptability in different contexts.

Skills and expertise

Emphasize your core UX design skills and any specialized expertise that sets you apart. Consider including your proficiency in design tools , user research methods, prototyping techniques , graphic design abilities, and familiarity with programming languages or front-end frameworks . Showcasing your technical skills (HTML, CSS, and Javascript), hard skills, and soft skills demonstrates your well-roundedness and ability to contribute effectively to a team or design project.

Accomplishments

Share your professional accomplishments, such as awards, certifications , or successful projects, to demonstrate your impact in the UX design field and previous organizations. Quantify your achievements using metrics like increased conversion rates or improved user satisfaction scores . Highlighting your accomplishments showcases your ability to drive tangible results and create meaningful user experiences.

Personal values and characteristics

Include the values and characteristics that make you a unique UX designer. These can be your approach to collaboration , your dedication to user-centered design, or your passion for continuous learning. By sharing your personal traits, you connect with readers on a deeper level and present yourself as a well-rounded professional with a strong sense of purpose.

Tailoring Your UX Bio for Different Platforms

Word count recommendation: 100-150 words

Your resume bio should be concise and focused, summarizing your core skills, experiences, and accomplishments relevant to the job description you’re applying for. It serves as an introduction to your resume and provides a snapshot of your unique value as a UX designer.

Example: If the job posting emphasizes user research skills, highlight your experience conducting interviews, surveys, and usability testing, along with any notable outcomes from those projects.

Word count recommendation: 200-300 words

Your LinkedIn bio ( About section ) offers more flexibility than a resume bio, allowing you to delve deeper into your personal story, experiences, and professional goals. Use this space to showcase your personality and connect with your network on a more personal level. Also, use keywords strategically in your About section and throughout your LinkedIn bio so you show up in search results.

Example: Share a brief story about what inspired you to become a UX designer or discuss your passion for creating accessible and inclusive digital experiences.

Personal website or portfolio

Word count recommendation: 300-500 words

Your UX design portfolio or website bio offers the most freedom to express yourself and provide a comprehensive overview of your UX design journey. Treat this as a space to share your design philosophy, showcase your thought leadership , and further detail your experiences and expertise.

Example: Explain your unique approach to UX design, such as using empathy to understand user needs or employing iterative design processes to refine and optimize user experiences. You may also create blog posts about your design approach and philosophy –which you can link to from your bio– to establish yourself as an expert or thought leader.

Best Practices for Writing a UX Designer Bio

Showcase your unique value proposition

Explain what differentiates you from other UX designers, highlighting your specific skills, background, or niche expertise. 

For example: “As a UX designer with a background in psychology, I specialize in creating intuitive and emotionally resonant user experiences for mental health apps .”

Emphasize your design philosophy

Share the principles that guide your design process and demonstrate how they shape your work.

For example: “I firmly believe in designing with empathy, putting users at the center of every decision to create products that truly resonate and improve lives .”

Highlight your problem-solving approach

Describe your methods for tackling design challenges and showcase how you have successfully applied them in previous projects.

For example: “Using a blend of data-driven insights and user testing , I develop innovative solutions to complex problems, leading to a 25% increase in user satisfaction in my last project.”

Quantify your achievements

Use specific UX metrics to demonstrate the tangible impact of your work, highlighting your ability to deliver results.

For example: “I have successfully led the redesign of 10+ mobile apps, resulting in a 35% average increase in user engagement and a 20% reduction in churn rate .”

Demonstrate your ability to work in a team

Share examples of your teamwork, collaboration, and communication skills to illustrate your value as a team player.

For example: “As a team lead, I foster a collaborative environment, working closely with developers, product managers, and stakeholders to ensure seamless execution of user-centered design solutions.”

Keep your bio concise and engaging

Write a concise bio using active voice and avoiding unnecessary jargon or fluff. A tool like Grammarly can help optimize your bio for grammar, fix sentence structures, and optimize for readability. 

For example: “I’m a passionate UX designer dedicated to creating seamless, user-centric digital experiences that drive engagement and improve lives.”

Updating your bio regularly

Regularly review and update your bio to reflect your latest skills, experiences, certifications, and accomplishments, ensuring it stays current and accurately represents your professional growth.

For example: “I’ve recently completed Content Design London’s Advanced Content Design course, which has enhanced my expertise in creating user-centered content for digital platforms. This new skill set will enable me to deliver more effective UX design solutions that cater to diverse user needs.”

Showcase Your UX Skills With UXPin

Leverage UXPin’s advanced features to build an impressive portfolio exhibiting your wireframing, mockups, and interactive prototyping proficiency. Using UXPin to create visually engaging, high-fidelity prototypes will demonstrate your ability to bring design concepts to life, effectively communicate your design vision, and showcase your problem-solving skills in real-world scenarios.

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by UXPin on 24th April, 2023

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20 of the Best UX Portfolio Examples

So, you’re looking for some UX portfolio inspiration?

Making sure you’ve got an impressive portfolio to your name is important for both fresh-faced UX designers and seasoned industry veterans.

In this article, we’ll try to inspire you with awesome UX portfolio examples and UX design portfolio best practices.

The 20 Best UX Portfolios

Without further ado, here are our picks of the best UX design portfolio examples.

1. Gloria Lo nails the high-impact introduction

Who is gloria lo.

Gloria Lo is a self-taught product designer based in Sydney, Australia. In her own words, she is passionate about improving the lives of others through design and is constantly looking to learn new things every day.

What makes Gloria’s UX design portfolio so great?

One of the first things your UX portfolio should do is introduce you as a designer. Employers and potential clients want to know who you are and what you’re all about—and they should be able to find this out within seconds of landing on your portfolio website.

Gloria has nailed her designer introduction with a three-tiered approach. First, she treats us to a bold, eye-catching headline that describes her in terms of her favorite activities.

In just four simple verbs, we know that Gloria is a creative, multi-talented soul with quite a few hobbies in her repertoire. Oh, and these verbs “light up” in different colors when you hover over them—a nice additional dash of personality!

After such an enticing headline, we’re inevitably curious to know more about Gloria—and sure enough, her portfolio delivers. Directly beneath that unmissable heading, Gloria tells us exactly what she does and what she’s passionate about in just two sentences.

Gloria has mastered the delicate art of brevity while still managing to convey the most important information—not an easy feat!

By now, Gloria has well and truly piqued the viewer’s interest. Luckily, her portfolio also features a comprehensive “About” page, complete with a video, a section detailing her values (with the help of emojis), a very thorough testimonial from a former employer, and links to her music and artwork.

Who is Olivia Truong?

Olivia Truong is a product designer based in Boston, Massachusetts. In her own words, Olivia likes to go out into the world and capture its beauty and weirdness.

What makes Olivia’s UX design portfolio so great?

Above all else, UX designers are problem-solvers. Your UX design portfolio should therefore demonstrate how you identify and tackle a variety of user problems. Olivia’s portfolio does a great job of this, as you’ll see in her Routr case study .

Olivia kicks off her case study by framing the problem in a personal, relatable way. She doesn’t just talk about the “user” problem—she frames it as “our” problem, inviting the reader to step into the user’s shoes, just as she has done.

Next, Olivia explains, in detail, how she set about trying to solve this problem—in a section aptly named “There Must Be Something Out There”. We learn how she scoured the internet and App Store for a solution, only to find that none of the existing solutions fit the bill.

In the section that follows, “Taking The Dive”, Olivia shares the next steps in her problem-solving journey: brainstorming the elements of a successful date.

After thoroughly framing the problem and describing her approach to solving it, Olivia moves onto “The Making Of Routr.” Notice how, even when talking about her solution, Olivia consistently refers back to the original user problem.

Olivia’s portfolio portrays her as a thoughtful problem-solver—granting her huge bonus points in the eyes of any recruiter or potential client. This focus on problem-solving also conveys another essential UX trait: empathy for the user.

When reading Olivia’s case study, you don’t get the feeling that she’s just going through the motions; she’s genuinely engaged in the problem and how she can solve it for the user. That’s the sign of a passionate UX designer!

What can we learn from Olivia Truong?

UX designers are problem-solvers, so make sure your portfolio reflects that. There are two key lessons we can learn from Olivia’s portfolio: first, start each case study by framing the problem in detail, and second, frame the problem in a way that conveys empathy.

Above all, think about the language you use. Don’t just state the problem; relate to it and put some emotion behind it! Olivia describes how planning dates was a “headache” because “coming up with ideas was not the easiest thing to do in our busy lives.”

This is much more personal and empathy-driven than if she’d said “Users struggle to come up with date ideas because they’re so busy.” Last but not least, refer back to the original problem throughout—even when you progress to the solution.

Your UX design portfolio should demonstrate your approach to problem-solving. Kick off each case study by framing the problem in detail, using emotive language to convey empathy. Refer back to the problem throughout.

View Olivia Truong’s full portfolio website

5. Priyanka Gupta is the queen of the unsolicited redesign

Who is Priyanka Gupta?

Priyanka Gupta is a product designer and tech enthusiast based in San Francisco. Aside from creating awesome user experiences, Priyanka is also pretty active on Medium .

What makes Priyanka’s UX design portfolio so great?

Early on in your UX career, you might struggle to fill your portfolio with real projects. As your career progresses, you might look for ways to make your portfolio stand out. So what can you do?

Cue the unsolicited redesign à la Priyanka Gupta.

When Priyanka runs into bad UX, she can’t help but do something about it. Where most of us might just abandon ship and find an alternative product, Priyanka goes above and beyond: she redesigns the entire experience!

So, in addition to real client projects, Priyanka’s UX portfolio also showcases some rather impressive unsolicited redesigns.

One can’t help but be impressed by Priyanka’s initiative and drive. She’s gone out of her way to redesign an entire digital experience, just because she’s passionate about good UX—how cool is that?!

What’s also interesting is how Priyanka chooses to showcase these redesigns. She could just stick to the standard case study format, but as we know, she’s the kind of designer who likes to go above and beyond.

Click on one of her unsolicited portfolio pieces and you’ll be taken to a full-on, published blog post. Nice!

Despite the fact that these unsolicited redesigns are pure “passion projects”, Priyanka lends them the credibility they deserve by documenting her process in detail.

In her redesign of the Sephora iOS app , she starts by framing the problem: “Despite using the app religiously, I had trouble navigating through it. After observing that other people also experienced issues with the app, I pursued this redesign as an opportunity to improve the experience in any way I could.”

What follows is a detailed breakdown of every step she took to redesign the app, from brand analysis, user research, and affinity mapping , right through to persona creation, prototyping, and implementation—not forgetting those all-important visual artifacts that are absolutely crucial to UX storytelling!

What can we learn from Priyanka Gupta?

Priyanka is an experienced UX designer who presumably has plenty of real projects for her portfolio. This doesn’t stop her from conducting unsolicited redesigns when she comes across intolerably bad UX—as she puts it, it’s like an itch she just needs to scratch!

If you’re a new UX designer trying to build up your portfolio, take a leaf out of Priyanka’s book and complete some unsolicited redesigns of your own. This is a great way to demonstrate initiative and show that you’re a proactive designer who is willing to go the extra mile.

Just as Priyanka does, be transparent about the fact that these are unsolicited projects—a simple disclaimer is all you need.

Another valuable takeaway from Priyanka’s portfolio is the power of blogging. Priyanka doesn’t just limit herself to her portfolio website; she also shares her case studies and tips via Medium (where she’s accrued over a thousand followers!).

There are many different ways to share your process, so don’t be afraid to try a multichannel approach.

Unsolicited redesigns are an excellent way to build up your UX portfolio and demonstrate your initiative as a designer. As always, frame the problem, document your process, and tell a good story—and don’t forget to include a disclaimer.

View Priyanka Gupta’s full portfolio website

6. Lola Jiang delivers measurable outcomes and metrics

Who is lola jiang.

Lola Jiang is a California-based UX designer currently working at Google. Lola’s impressive resume includes having worked at YouTube as an interaction designer.

What makes Lola’s UX design portfolio so great?

One of the biggest challenges you’ll face as a UX designer is measuring and demonstrating the impact of your work. You know you’ve improved the user experience, but how do you substantiate that?

Look no further than Lola Jiang’s portfolio. Lola does an extremely important (yet scarce) thing: she puts the measurable impact of her UX design in the context of business needs.

Take her AI Training Platform case study, for example. Following a brief introduction to the project (literally one sentence), Lola offers the project’s outcomes: “The new design reduced task times by 68% and improved users’ subjective satisfaction by 139%.”

It’s immediate and impactful. Lola then takes us through the flow of the project, outlining the scale and scope of the work. She details the challenges, different iterations, and design, and clearly demonstrates the motivations behind decisions.

Lola rounds off her case study with a post-relaunch analysis, using concrete data to validate the final redesign: “With the original design, the set of tasks took 19 minutes. With the new design, the set of tasks took 6 minutes. Nearly 68%. Users’ subjective satisfaction with the new design (4.3/5) was 139% higher than the original design (1.8/5).”

What can we learn from Lola Jiang?

Lola does a great job of showing how she works in a business setting. This is crucial if you want to practice UX for a living, but it’s a trick that many designers tend to miss. While it’s true that you’re there to advocate for the user, it’s also important to recognize that companies have their own goals to meet—and you need to show how UX contributes to that.

If, like Lola, you can demonstrate how your work brings value, you’ll set yourself up for some serious bonus points. If you have data related to the project, this will be easy—but what if there aren’t any concrete metrics to showcase?

Even without data, you can frame your work in a business context. Set a business or product goal at the start of the case study. What do you hope your work will achieve? This is separate from the user goal, but the two should go hand in hand.

For example, creating a more pleasant app experience for the user should help to boost customer retention.

Likewise, establish a few success metrics before you begin. How will you measure the impact of your work? What tell-tale signs will you look out for after you’ve launched or relaunched the product? The best UX designers are those who can advocate for the user while meeting the needs of the business, so try to convey this throughout your portfolio.

Use your portfolio to demonstrate how you add value to the business. Set business goals and success metrics for each case study, and, where possible, include data and tangible outcomes.

View Lola Jiang’s full portfolio website.

7. Daniel Autry features “just the right amount” of portfolio projects

Who is Daniel Autry?

Daniel Autry is a designer, developer, and behavioural researcher based in Charlottesville, Virginia. He is fascinated by the social product space and is currently researching the intersection between technology and mental illness.

What makes Daniel’s UX design portfolio so great?

Daniel Autry’s portfolio features some remarkable work in the mental health space, but that’s not the only reason he’s made it onto this list. Daniel’s portfolio also helps to answer that all-too-common conundrum: What’s the “right” amount of projects to showcase in your UX design portfolio?

Before we go any further, let’s be clear on one thing: There’s no “magic number” when it comes to portfolio projects. Some people will tell you five, others will say three—you might even hear that one is enough!

Daniel has opted to showcase four projects in his UX portfolio, and while we’re not saying that he’s found THE magic number, it is a magic number of sorts.

In other words, Daniel has found the number that works for him: He features just enough projects to showcase his range as a designer while still keeping it limited enough so as not to overwhelm the user—smart UX design in action!

In the space of just four featured case studies, we see that Daniel is a versatile designer who has worked on a variety of projects across a range of sectors—from mental health to financial trading to e-learning. So, it’s not just about how many projects you showcase; it’s just as important to pick a good variety.

Besides his four featured projects, Daniel’s portfolio also includes a section dedicated to “Other Works”. Here, he links to articles he’s written on Medium, additional projects he’s worked on, as well as upcoming endeavors.

This is a great way to divide your portfolio, especially if you’re struggling to decide which of your best work should feature!

What can we learn from Daniel Autry?

Daniel’s portfolio teaches us an important lesson about the “right” number of portfolio projects: There isn’t one! Every UX designer is unique, and your portfolio should reflect that.

Don’t get too hung up on whether you should include three projects or five; focus instead on selecting a handful of projects that best showcase who you are as a designer.

If you want to brand yourself as a versatile, adaptable designer, feature as diverse a variety of projects as possible.

If you see yourself as a specialist in a certain industry, highlight the projects that demonstrate this. At the same time, don’t overwhelm the viewer: a hiring manager looking through your portfolio probably won’t browse through ten UX case studies, so choose wisely!

There is no hard-and-fast rule when it comes to how many projects you should feature in your portfolio. Choose a good enough variety to showcase your skillset, while keeping it minimal enough so as not to overwhelm the user. If you’ve got lots more work you want to showcase, add a separate section.

View Daniel Autry’s full portfolio website

8. Vera Chen highlights the importance of context

Who is Vera Chen?

Vera Chen is a product designer and former Facebook intern. She has a Master’s degree in Human-Centered Design and Engineering, and has also dabbled in singing and acting.

What makes Vera’s UX design portfolio so great?

Not only is Vera’s portfolio a beautiful thing to behold (just look at those illustrations!); it also highlights the importance of context when presenting your UX work.

Vera doesn’t just outline the problem statement for each case study—she steeps it in a solid back story, describing the events that led her there. She also clearly explains her role on each project, who she worked with, and what design and prototyping tools and methods they used.

Just by including these few extra details, Vera paints a clear picture of what the project entailed and how she contributed. Another excellent example of UX storytelling!

Let’s take Vera’s Wedding Library case study , for example. See how she dedicates two whole sections to setting the scene? First, there’s the project background which lays out the scope of the project. Then there’s the context section, a detailed story about newlyweds Murphy and Diana and the frustrations they faced when planning two weddings.

Vera doesn’t just tell us what the problem is. She shows us exactly how it came to light, and in what capacity she was employed to help solve it. By the time we scroll down to Vera’s process, it’s easy to see where each step fits into the overall project.

It’s a bit like reading a novel: you need a little bit of background before you can start relating to the characters and the plot.

What can we learn from Vera Chen?

There are two very simple yet effective takeaways to be had from Vera’s portfolio. First and foremost, provide plenty of background context—this works wonders when telling the story of each case study.

Vera doesn’t start with the problem statement; she sets the scene, describing the people, events, and circumstances that surround and lead up to this particular design challenge. Aim to precede your problem statement with a small paragraph dedicated to “setting the scene”.

Secondly, state your role on each project. What were you commissioned to do? Where did you fit into the overall team? At the same time, listing your teammates is a nice touch; UX design is a highly collaborative field, so it’s important to demonstrate individual value while acknowledging that the end result was a team effort!

For each case study in your UX portfolio, provide as much context as you can. Set the scene with a brief backstory before launching into your problem statement. This includes stating your role on the project and, if necessary, who you worked with.

View Vera Chen’s full portfolio website

9. Zara Drei bedazzles with awesome UX and UI

Who is Zara Drei?

Zara Drei is a London-based UX designer. When she’s not solving problems with beautiful, user-centric web products, you can find her playing around with electronics, making video loops, building ceramic and metal sculptures, or producing electronic music.

What makes Zara’s UX design portfolio so great?

We’ve talked a lot about the importance of showcasing your UX design process. Now it’s time to contemplate the power of beautiful UI! This brings us to Zara Drei’s portfolio—the epitome of digital elegance.

Zara specializes in creating digital products and experiences for luxury, fashion, and beauty brands, and this is reflected in every detail of her portfolio.

In fact, scrolling through Zara’s portfolio is like wandering through the beauty department of a high-end store, or flipping through the pages of a glossy magazine—and that’s no accident.

She has given as much thought to her color palette , typography , and imagery as she has to writing up her case studies and sharing her process. The result? A flawless portfolio that truly makes its mark.

What can we learn from Zara Drei?

Your UX design portfolio is not just a website—it’s part of your personal brand. Like your case studies, the overall aesthetic of your portfolio should tell a story about who you are as a designer. Consider how Zara uses color and imagery to evoke a sense of luxury throughout her portfolio; how can you create a similar effect?

Spend some time figuring out your personal brand. Are you fun and quirky? Artsy and edgy? Corporate and serious? Perhaps you’re all about eco-friendly design.

Once you’ve got a theme in mind, you can start to think about the kinds of colors and imagery that will help to convey this. Just because you’re a UX designer doesn’t mean you can neglect the visual design of your portfolio.

Your portfolio should embody your personal brand, so treat it like any other UX project and give it the high-shine finish it deserves!

Your portfolio website should reflect your personal brand, and visual design plays a crucial role. The best portfolios offer the full package—detailed case studies wrapped in stunning UI design and flawless UX—so aim to tick all the boxes!

View Zara Drei’s full portfolio website

10. Minimalism from Victoria Kazakova

Who is Victoria Kazakova?

Victoria Kazakova is a Polish UX designer, web developer, and photographer. 

What makes Victoria’s UX design portfolio so great?

In the enormous and sometimes confusing online world we trawl through daily, Victoria Kazakova’s UX portfolio wins the prize for clarity and ease of understanding. 

Throughout Victoria’s portfolio, she sticks to a minimalist design palette and clear signage, a simplicity that makes for a delightfully smooth read. 

Better still, words that spring up on command stroll through the portfolio, leading the reader from section to section. 

Charts and graphics displaying her skills and experience are so simple they appear iconic. There’s no chance the reader could feel lost or confused.  

What can we learn from Victoria Kazakova?

When it comes to graphic design, sometimes simplicity is best. The last thing you want to happen when someone reads over your portfolio is for them to feel overwhelmed with data.

Victoria’s portfolio is a great example of how responsive screens can ease the user’s journey through pages of information. 

Don’t be tempted to overload. Stick to two classy fonts and an inoffensive colorway. These simple building blocks can lead the user’s eye as they navigate your work. 

View Victoria Kazakova’s full UX portfolio

11. Yu-Hsuan offers zero-gravity UX

Who is Yu-Hsuan?

Yu-Hsuan is a UX designer, currently working for Google as an interaction designer. 

What makes Yu-Hsuan’s UX design portfolio so great?

Yu-Hsuan’s impressive role at Google means that many of her current projects are “locked” due to non-disclosure agreements. This is a common problem in the UX design community and a hurdle many designers face when putting together their portfolios. 

Yu-Hsuan’s deft solution is to focus on the illustrative side of her UX portfolio, which showcases her passion and side projects as a graphic designer and game designer. 

She also uses her illustrations to depict the otherwise locked aspects of the projects she’s describing. This gives a lovely cohesion with the rest of the content in her portfolio and reduces the jarring effect locked projects can sometimes have. 

The floating designer illustration that seems to hover over the portfolio is very cool and points at a sense of fun and creativity necessary to succeed in illustration and gaming. 

What can we learn from Yu-Hsuan?

Through her illustrations, Yu-Hsuan has subtly displayed her UX skills in her portfolio itself. 

This visual approach means the separate parts of the portfolio hang together perfectly, even when some of the projects are locked off. 

Another tip from Yu-Hsuan is to be approachable in your portfolio. Dropping in the line “Please contact me if you want to go through the case study” gives a real sense of openness, collaboration, and sharing. 

If you can’t show direct evidence of a project, don’t hesitate to get creative. A strong visual style not only shows off your design chops but helps a large portfolio hang together nicely. Also, be approachable!

View Yu-Hsuan’s full UX portfolio

12. A holistic introduction to Cristina Gafitescu

Who is Cristina Gafitescu?

Romania-based Cristina Gafitescu is a junior UX designer with a playful approach to visual design.

What makes Cristina Gafitescu’s UX design portfolio so great?

Cristina’s UX portfolio makes a great first impression as it tells her story in an interesting-to-follow, visually engaging way. 

Her playful page layouts and graphics show Cristina’s panache as an illustrator and designer. They also provide a great backdrop as she offers a holistic introduction to herself. 

Through a post-it note, almost diaristic approach, the reader really gets a feel for what kind of person Cristina is, her education and experience, and what attracted her to UX in the first place. 

That’s not to say this portfolio is totally informal. Cristina also does a great job of showing her processes, identifying problems (with a focus on UX research), solutions, and testing. 

When the temptation may be to opt for oblique, abstract graphics that display your design chops in the coolest terms, save a thought for a more intimate approach. 

Cristina’s portfolio is emotionally honest, charming, and informative. The effect on recruiters—especially those suffering from portfolio fatigue—is likely persuasive. 

View Cristina Gafitescu’s full UX portfolio

13. The spatial awareness of Rucha Moghe

Who is Rucha Moghe?

Rucha Moghe is a UX designer with a background in architecture based in India. 

What makes Rucha Moghe’s UX design portfolio so great?

From start to finish, Rucha’s UX portfolio ticks all the right boxes. It’s visually strong and easy to digest. Her user journey map is smart and in context, and the user flows, wireframes, and usability study are all useful.    

Tehni: A Plant App is an especially great case study and easy to follow. On the whole, Rucha’s portfolio is incredibly strong on user personas. 

As Rucha suggests, her background as an architect provides her portfolio with a great sense of user-centered design principles, spatial awareness, and problem-solving skills transferable to digital spaces. 

No space feels wasted, nothing is jumbled, and the reader never feels lost or confused. This is architectural elegance in portfolio form. 

Reinventing the wheel in your portfolio isn’t necessarily a good idea. Rucha’s portfolio nails the basics: it’s logical with an easy-to-follow narrative that shows how user problems were solved. It’s bold and eye-catching and features great user personas.

View Rucha Moghe’s full UX portfolio  

14. Nguyen Duc Thang’s deep case studies

Who is Nguyen Duc Thang?

Nguyen Duc Thang is a UX designer based in Hanoi, Vietnam. Although just starting in his career, Nguyen Duc Thang knows how to put together a really strong portfolio. 

What makes Nguyen Duc Thang’s UX design portfolio so great?

Much like Rucha Moghe, Nguyen Duc Thang’s UX portfolio gets the basics right despite the difference in experience. 

Nguyen Duc Thang’s branding is particularly strong, with eye-catching graphics consistently holding the content together throughout the document. 

After introducing himself, Nguyen Duc Thang covers his skills and qualifications before launching into extensive case studies. No stone is left unturned in these exhaustive examples, which detail wireframing, prototyping, testing, user personas, visual design, and information architecture. Bravo! 

Don’t scrimp on your case studies. Tell the world how you nailed that project, from top to tail.

View Nguyen Duc Thang’s full UX portfolio

15. Precocious design from Gilbert Christian

Who is Gilbert Christian?

Gilbert Christian is an Indonesian UX design student in the early stages of his career. As Gilbert mentions in his portfolio, he’s open to all manner of part-time, voluntary work, or UX internship programs. 

What makes Gilbert Christian’s UX design portfolio so great?

Despite his relative inexperience, Gilbert’s UX portfolio is extremely easy on the eye, with strong data visualization and imagery leading you from one page to the next.   

Gilbert’s case studies show a maturity beyond his experience, with thorough documentation giving us insight into his work processes. 

Gilbert’s portfolio is stunning and applies the same key UX design principles present in his work. 

If in doubt, build a logical narrative showing how a problem was understood, defined, and solved. 

View Gilbert Christian’s full UX portfolio

16. Valentina Gigli’s bold branding

Who is Valentina Gigli?

Valentina Gigli is a junior UX designer based in Argentina.  

What makes Valentina Gigli’s UX design portfolio so great?

Aside from the bold color scheme and font choice, Valentina keeps things simple with her portfolio. 

After introducing herself, Valentina discusses her “aptitude palette”, before moving on to her design examples. 

Whether you’re a fan of purplish magenta or not, the bold titles and lurid colors certainly make for clear signposting and remain in the mind’s eye for some time after looking away, a key sign of successful branding. 

When it comes to color schemes and fonts, it’s tempting to play it safe. Taking some risks may mean your portfolio pops out from the crowd.

View Valentina Gigli’s full UX portfolio

17. Aleyna Aykanat raises a smile

Who is Aleyna Aykanat?

Akeyna Aykanat is a Turkish UX designer with skills in public speaking, 3D product modeling, and graphic design.

What makes Aleyna Aykanat’s UX design portfolio so great?

Aleyna’s work is in monochrome black and white, with grainy charcoal textures offering depth to each slide. 

The result feels mature and assured—and Aleyna has the content to match it, too. 

After what feels like a serious offering, Aleyna offers something of a UX visual joke at the end of her portfolio, including a fake loading page, before bidding us farewell. 

Overall, it leaves one with the impression of Aleyna as a fun-loving lateral thinker—just the kind of person we’d like on our team. 

Many UX design portfolios are made using guidelines shared amongst tens of thousands of junior designers at bootcamps and other learning establishments. 

These cookie-cutter portfolios can feel a little soulless and may result in recruiters developing a kind of portfolio fatigue. 

As Aleyna shows so elegantly, including a curveball element—in this case, the joke towards the end of her portfolio—shows the portfolio has been assembled with care and craft, not painted by numbers.  

View Aleyna Aykanat’s full UX portfolio

18. Sharon Kravanja’s scrapbook stylings

Who is Sharon Kravanja?

Sharon Kravanja is a Parisian UX designer at the beginning of her career.

What makes Sharon Kravanja’s UX design portfolio so great?

From the outset, Sharon makes no bones about her very junior status as a UX designer. This is reflected in her opening statement and the primitive doodles that annotate and decorate each portfolio page. 

Despite this seemingly youthful approach, Sharon’s visual scrapbook style demonstrates impressive self-branding. Scribbles and sweeps bring cohesion to all the moving parts of the portfolio while playfully communicating Sharon’s self-awareness as an inexperienced but sincere and brave designer. 

Be yourself. A recruiter will sooner remember Sharon’s somewhat youthfully exuberant portfolio over safer designs.

View Sharon Kravanja ’ s full UX portfolio

19. Sophisticated graphics from Anna Hlushko

Who is Anna Hlushko?

Anna Hlushko is a Ukrainian UX designer with a self-professed focus on minimalism. 

What makes Anna Hlushko’s UX design portfolio so great?

Anna Hlushko’s portfolio speaks of a detail-oriented UX designer with serious design chops. 

Modernist typography and dark, grainy hues glue the elements of this portfolio in place. Anna’s graphic design skills are at the higher end of the spectrum, and these pages wouldn’t look out of place in a MoMA brochure.

Beyond the slick exterior, Anna also touches on her approach to tackling stages of work, including research, and details some case studies. 

Play to your strengths. If visual design is your thing, make sure your portfolio pops. This may be the one chance you have to show off your chops. 

View Anna Hlushko’s full UX portfolio

20. Thorough research by Hoàng Kỳ Phong

Who is Hoàng Kỳ Phong?

Hoàng Kỳ Phong is a Hanoi-based UX designer passionate about art and design. 

What makes Hoàng Kỳ Phong’s UX design portfolio so great?

With black and white images projected onto a backdrop of cartridge paper, Hoàng Kỳ Phong’s portfolio has a classic feel. 

Structurally, it is a masterclass in logical layout and digestible design. Extra marks are awarded for detailed market research and survey information. 

Consider the user at every step by demonstrating the process and results.

View Hoàng Kỳ Phong’s UX portfolio

Why do you need a UX design portfolio?

When creating an impressive UX portfolio, it’s important to understand exactly what your portfolio should achieve. What information should your portfolio present? What do you want people to learn about you and your work when they land on your portfolio?

Your UX design portfolio is not just a virtual gallery of all your most beautiful work. It’s a carefully crafted story that offers a behind-the-scenes look at your methods and processes.

How do you tackle different UX design challenges? What’s your approach to solving problems? Are you user-centric?

It should introduce you as a designer and give the viewer an understanding of your work. And, of course, all of these insights should come gift-wrapped in a visually engaging, user-friendly package.

How to build an amazing UX portfolio

Since a portfolio is all about showcasing your work as a designer, it’s obvious that you need to get some experience so that you have work to spotlight in the first place.

But what if you don’t have any industry experience (yet)? Not to worry.

It’s entirely possibly to build a strong portfolio, break into the industry, and succeed without previous UX design experience . One great place to start is by taking a free UX design short course to make sure you’re cut out for this area of the design field.

Next, you can then to enroll in a UX design certification program —preferably one that provides personalized UX mentorship and portfolio reviews.

To see a live portfolio review with a seasoned UX designer, check out this video:

Beyond this, you want to make sure that your portfolio meets these criteria:

• Includes a memorable introduction
• Consists of just the right number of high-quality UX case studies
• Demonstrates reflexivity —shows your ability to reflect and learn
• User-friendly format (practice what you preach)
• Excellent UI design —shows you know what a good, polished final product looks like

To learn more about these five criteria (and how to meet them), read more in this guide: Five Golden Rules to Build a Job-Winning UX Design Portfolio .

Where else can you look for UX design portfolio inspiration?

That just about concludes our selection of awesome UX design portfolios from around the web. We hope this list has given you a feel for some of the most important UX design portfolio best practices and left you feeling suitably inspired.

For more portfolio inspiration, check out websites like Bestfolios , Behance , and Dribbble . For further tips and advice on building your own UX design portfolio, check out these articles:

• 9 Awesome Portfolios From UX Design Bootcamp Graduates
• How I Designed And Built My UX Design Portfolio From Scratch
• 9 Free Websites for Building You UX/UI Portfolio

And finally, if you’re a UX designer looking to specialize, we’ve also written guides to build portfolios for UX writing and UX research . If you spot any further examples of great portfolios while navigating the web, do let us know so we can add them to the list.

Want to keep exploring UX design? Here are a few other articles you might like:

• How to become a UX designer in under one year
• Do you need a degree to become a UX designer?
• 7 best practices to help keep your UX skillset in shape
• How Nikolaos became a UX designer

And if you’re on the hunt for even more UX design inspiration, here are 15 quotes from design masters .

Frequently asked portfolio (FAQ) about UX portfolios

What should be in a UX portfolio?

A UX portfolio should showcase your expertise, understanding, and passion for UX. A portfolio can include elements like case studies, design, personal projects, examples of your process, and should be presented in a visually pleasing way.

How do I start a UX portfolio for beginners?

A beginner’s UX portfolio is a vital tool for entering the industry. Highlight your passion and motivation for the UX design, include your personal approaches, and if you have minimal case studies to present, include personal projects. 

How do I build my UX portfolio?

With the amount of free templates available online, building your UX portfolio has never been easier. However, it’s important to not limit yourself to a standardized approach and showcase your own unique talent. 

First and foremost, choose your projects and case studies carefully. Then present them in a logical narrative that tells a story about your design process. In your descriptions, highlight your motivations and thought processes.

Across your portfolio, focus on showcasing your design skills and problem-solving abilities, and keep your portfolio up-to-date with your latest work. Be sure to customize your portfolio for the audience.

UX designer CV example

As a UX designer you combine your technical knowledge with your understanding of user behaviour to create the perfect experience.

But you will need an attractive and compelling CV if you want to land the best jobs.

This guide will take you through everything that you need to create a stand out UX engineer CV.

Guide contents

UX designer CV example

• Structuring and formatting your CV
• Writing your CV profile
• Detailing work experience
• Your education
• Skills required for your UX designer CV

CV templates 

The above CV example demonstrates the type of info you should be including within your UX designer CV, as well as how to display this information in a way which looks professional and is easy for time-strapped recruiters to read.

This is the standard you should be aiming for, so remember to refer back to it throughout the CV writing process.

UX designer CV structure and format

Think your CV is just about words? Think again.

Your CV needs to look professional and be easy for recruiters to read, meaning the structure and format of your CV are equally as important as the content within it.

Facilitate ease of reading by working to a simple structure which allows recruiters to easily navigate your experience.

Formatting Tips

• Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
• Readability : Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
• Design: The saying ‘less is more’ couldn’t be more applicable to CVs. Readability is key, so avoid overly complicated designs and graphics. A subtle colour palette and easy-to-read font is all you need!
• Avoid photos: Ditch logos, images or profile photos. Not only do they take up valuable space, but they may even distract recruiters from your important written content.

Structuring your CV

As you write your CV , divide and sub-head into the following sections:

• Name and contact details – Always start with these, so employers know exactly how to get in touch with you.
• CV profile – Add a short summary of your relevant experience, skills and achievements, which highlights your suitability.
• Core skills section – A 2-3 columned list of your key skills.
• Work experience – A detailed list of any relevant work experience, whether paid or voluntary.
• Education – An overview of your academic background and any training you may have completed.
• Hobbies and interests – A brief overview of your hobbies and interests, if they’re relevant (optional).

Now I’ll guide you through exactly what you should include in each CV section.

CV Contact Details

Kick-start your CV with your contact details, so recruiters can get in touch easily. Here’s what you should include:

• Mobile number
• Email address – Make sure it’s professional, with no silly nicknames.
• Location – Your town or city is sufficient, rather than a full address.
• LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.

Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.

UX designer CV Profile

Your CV profile (or personal statement , if you’re an entry-level applicant) provides a brief overview of your skills, abilities and suitability for a position.

It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.

Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!

Tips for creating an impactful CV profile:

• Keep it brief: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
• Tailor it: Recruiters can spot a generic, mass-produced CV at a glance – and they certainly won’t be impressed! Before you write your profile (and CV as a whole), read through the job advert and make a list of any skills, knowledge and experience required. You should then incorporate your findings throughout your profile and the rest of your CV.
• Don’t add an objective: Want to talk about your career goals and objectives? While the profile may seem like a good space to do so, they’re actually much better suited to your cover letter .
• Avoid cliches: Clichés like “ blue-sky thinker with a go-getter attitude” might sound impressive to you, but they don’t actually tell the recruiter much about you. Concentrate on highlighting hard facts and skills, as recruiters are more likely to take these on board.

What to include in your UX designer CV profile?

• Summary of experience: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
• Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important UX designer skills to your profile.
• Essential qualifications: Be sure to outline your relevant UX designer qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

Quick tip: If spelling and grammar are not a strong point of yours, Use our quick-and-easy CV Builder to add pre-written content that has been created by recruitment experts, and proofread by our team.

Core skills section

Underneath your profile, create a core skills section to make your most relevant skills jump off the page at readers.

It should be made up of 2-3 columns of bullet points of your relevant skills.

Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.

Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.

Work experience/Career history

By this point, employers will be keen to know more detail about you career history.

Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.

This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!

Structuring your roles

Your work experience section will be long, so it’s important to structure it in a way which helps recruiters to quickly and easily find the information they need.

Use the 3-step structure, shown in the below example, below to achieve this.

Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.

“Responsible for creating simple and intuitive user-focused design updates to both the Red Sky website and mobile app with the goal to increase online company sales.”

Key responsibilities

Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.

Keep them short and sharp to make them easily digestible by readers.

• Design, produce and test design prototypes for both the Red Sky website and mobile app
• Identify ongoing user requirements and design solutions specifically for these needs
• Develop the Red Sky app to both improve the legacy app and evolve and incorporate new features

Key achievements

To finish off each role and prove the impact you made, list 1-3 stand out achievements , results or accomplishments.

This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer. Where applicable, quantify your examples with facts and figures.

• Generated over £50,000 worth of sales within 1 week of the launch of the redesigned Red Sky website
• Increased user satisfaction by over 70% following the launch of the redesigned Red Sky app

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific UX designer qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

Interests and hobbies

The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.

However, if you have an interesting hobby , or an interest that could make you seem more suitable for the role, then certainly think about adding.

Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a UX designer, or transferable workplace skills. There is never any need to tell employers that you like to watch TV and eat out.

Essential skills for your UX designer CV

Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.

However, commonly desired  UX designer skills include:

• Design and creativity – Demonstrate creative, intuitive design skills and how you use these effectively to improve user experience.
• Programming – You need a strong and broad base of programming skills to be able to trouble-shoot and solve issues.
• Self-development skills – Showcase your commitment to self-development in the context of the business’s needs, staying ahead of fast-moving trends and innovation.
• Project management – Explain how you manage project s with efficiency; managing budgets, time constraints and deadlines.
• Testing and analysis – Detail how you use testing, analysis and evaluation to ensure absolute understanding of user experience, rooted in UX research.

Writing your UX designer CV

When putting together your UX designer CV, there are a few key points to remember

Always tailor your CV to the target role, even if it means creating several versions for different roles.

Additionally, remember that the structure and format of your CV needs just as much attention as the content.

Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, use our quick-and-easy CV Builder to add pre-written expert content with one click.

Good luck with your job search!

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Building and creating is what sparked my interest in buildings and creating new things so when it came to school I favoured DT and followed this path on through my academic school life up to A-levels. The aspect I most enjoy is the problem solving side of it. Being given a basic problem and having to create a solution, the idea of creating something new that has never been done is exciting. Furthermore you are also helping people by making a product ergonomically usable for them or simply a better way of doing it for existing users. It is good to know what you are doing is making a difference.

I have always been practical and creative so I took my ideas outside of the classroom. As a hobby I BMX so after my first project in DT where I worked with wood in year 10, I was lucky enough to get timber and build myself a half pipe which has lasted many years. This helped me learn how to work with different tools and understand how structures work. This was a good learning curve to broaden my understanding and skills because of this small project I completed it has inspired me to keep on creating. Due to my development of skills and ideas I aim to create more complex projects than the ramp, at the moment I have been inspired by a programme (George Clarks amazing spaces). Since there is a lack of space for quiet undisturbed work area and an area to relax during the summer. From this I have drawn out a few designs for a shed and began to build up a project. It will be built at the back of my garden to be a studio/summer house, with only recycled pallets and other waste materials I can acquire. With all my projects I prefer to incorporate waste or recycled material because of the decline of resource over the years and the high price of premium timber however to make sure the structure is sound I will have to use new nail and screws etc. Otherwise rusty ones would compromise the structure which would be unsafe.

I am currently studying Product design, Geography and business. After looking around Universities on open days and the videos of all the fascinating projects you get to do, Product design was clearly the course I want to take. The way it is set out works well with my working style. It is a subject I thoroughly enjoy, I have been able to demonstrate this over my academic years due to me working well through the course and meeting deadlines.

I believe I am capable to be on the course but admit I have had to work hard on my perspective drawing and computer prototypes designs to get them up to a standard where I can portray my designs ideas across. I taught myself how to use google sketch up and was taught to use Spaceclaim and 2D design. If there is new programmes to learn on the course I will want to learn them because it will aid me in my future of Product design. Also this year I was awarded with a certificate for an outstanding achievement in AS design & technology: 3D product design due to me getting one of the highest results in my year.

Personally I am an outgoing, friendly and honest individual. I believe keeping active is important, I do this with my hobbies such as skiing and going to my local gym. I do this often due to realising that it helps to keep stress levels down so I can work efficiently without distractions. From playing team sports throughout my life I have learnt how to be effective in a team which helped me during my school life and will in the future to fit well into teamed work environment. Therefore due to my experiences this will help me fit into the course well and University life itself.

I look forward to carrying on my product design interest at a higher level as an undergraduate at your university so I can get my degree and carry on a career In Product design.

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How to create a UX portfolio from scratch: Your step-by-step guide

You’ve learnt the UX process and applied it to some real-world projects. Now it’s time to showcase your design credentials in the form of your own portfolio website. 

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So you’re ready to build your UX design portfolio. 

You’ve read all about what a UX portfolio is and why it’s important . You’ve learnt the UX process and applied it to some real-world projects. Now it’s time to showcase your design credentials in the form of your own portfolio website. 

Follow this guide to create a professional UX portfolio from scratch.

[GET CERTIFIED IN UX]

Step 1. Register a domain name

On the technical side, there are two things you need to build your portfolio website: a domain name and web hosting . You can buy these separately from different providers and then connect them, or go with the same service for both. In this guide, we’ll do them separately.

So, the first step is to find and buy your own domain name. 

This determines your portfolio URL, and should be something short, simple, and memorable. Many UX designers use their name—for example, UX designer Niya Watkins’ portfolio domain is simply “www.niyawatkins.com”. 

Your domain name is part of your brand. It adds to the professionalism of your portfolio and, by extension, your credibility as a designer. Keep that in mind when choosing your domain.

Here’s how to find and register a domain name for your UX portfolio:

• Search sites like GoDaddy , Squarespace and IONOS for your desired domain name.

• Once you’ve settled on a domain name, go through the purchase process. You might have to choose whether to add your domain name to an existing site, or just to buy the domain name. At this stage, opt to just buy the domain.

Step 2. Sign up for a web hosting service and connect your domain name

Next, you need to find a web hosting service. This is where your website will “live”. Opt for a web hosting service that doubles up as a website builder, complete with ready-made templates. 

Some of the most popular all-in-one web hosting services and portfolio builders include:

• Squarespace

The exact sign-up process depends on your chosen hosting service, but you’ll typically complete the following steps:

• Choose your host
• Sign up with your email address. This step is usually free, but you’ll have to pay later when you connect your domain
• Connect your domain name

Let’s say you’ve bought your domain name through GoDaddy and want to use Wix to host and build your UX portfolio. 

First, you’ll sign up for a free Wix account using your email address. 

You’ll then go through the “getting started” process—specifying what type of website you’re creating (a UX portfolio) and giving your website a name. This name is not your domain name—it’s just a label for your website within your chosen builder. 

You’ll then connect the domain name you bought in step 1. This ensures that the website you build is associated with your chosen domain name (and therefore findable via the associated URL). 

In Wix, you’ll find this option under “Settings”:

If you’ve already bought your domain name (as in step 1), you can select the option to connect a domain you already own. If you don’t yet own a domain, you can select the option to get a new domain name now.

At this stage, you’ll need to pick a payment plan for your web hosting service. You can choose to pay monthly or yearly. Paying for the year upfront often works out cheaper, so it’s worth doing if you can.

Step 3. Choose a template for your UX portfolio

That’s the technical part done! Now you can bring your UX portfolio to life. 

The next step is to choose a template. Templates form the basis of your website’s design. You can follow the structure and colour scheme laid out by your chosen template, or you can customise it as you go along—it’s entirely up to you. 

When choosing and customising a template, think about your brand. Do you want something modern and sleek or bright and playful? Should your design be artsy, corporate, or something in between? 

A template is just the foundation. You’ll replace the demo content with your own, turning your UX portfolio into something entirely unique.

Having trouble choosing a template? Browse existing UX portfolios for inspiration. And remember, you can always change your template later if you’re not happy with the finished product.

Step 4. Create the blueprint for your portfolio

With your template in place, you’re now going to map out the architecture of your portfolio website. 

These are the main sections you should include in your UX portfolio:

• A home page
• An “About Me” page
• A portfolio page to house your UX case studies
• Contact details

You may also want to include a blog, but that’s entirely optional.

At this stage, you’re simply creating placeholders for each of these pages. Again, the exact process depends on the website builder you’re using, but it’s generally a case of adding pages to your site menu.

In Wix, for example, you can add, rename, and customise pages via the “Menus & Pages” tool in the “Editor” view.

Add new pages (or rename existing pages) so that your site menu consists of a home page, an “About” page, a portfolio, a contact page and, optionally, a blog. 

Next, you’re going to add content to each section.

Step 5. Customise the home page

The home page is usually the first thing people see when they visit your UX portfolio. It contains 2 key things:

• A powerful personal statement
• A showcase of your most impressive UX case studies

How to write a personal statement for your UX portfolio home page

Your personal statement features at the top of your home page. You can think of it as your virtual elevator pitch; it’s a concise yet powerful introduction which clearly states who you are, what you do, and something that makes you unique. It should be no longer than 2-3 sentences. 

See how Washington-based designer Niya Watkins does it?

Niya’s personal summary reads: “Niya Watkins is a UX designer based in Washington, DC. She uses human-centered design to create digital products and services that are intuitive and accessible. She is currently working to enhance the Explorer experience at National Geographic.”

In under a minute, we learn what Niya does and what she’s passionate about. She uses carefully-chosen words like “human-centred”, “intuitive” and “accessible”. Sounds like a designer who cares a lot about people!  

When writing your own personal summary, you can experiment with typing directly in the website builder template, or you can draft different versions in a Google Doc (or with pen and paper) first. 

You may also want to upload an image of yourself, but it’s not strictly necessary. You’ll notice that many UX designers don’t. 

How to add UX case studies to your portfolio home page

Next, select some of your best work to showcase on the home page. This is like the trailer for your portfolio page (which we’ll build out in step 7). 

The goal here is to provide direct access to your design work, allowing the user to jump straight from the home page to individual case studies, without going via your separate portfolio page. 

How you design this showcase is up to you. If you’re not sure where to start:

• Add a section heading with the title “My work” or “Featured projects” (or something similar).
• Feature 3 UX case studies, adding an image, summary text, and a link to each. The link should go to the dedicated page for each respective case study (more on that in step 7).

If you’ve chosen a portfolio-specific template for your website, this project showcase element may already be built into your home page. If so, customise the existing images and text. 

If not, use the website builder tool to add sections, text blocks, and images. 

As always, look to other designers for inspiration. Niya Watkins features her work very simply as text on her portfolio home page:

Pendar Yousefi , Head of UX for Google Translate & Languages, uses graphics and hover effects for his home page showcase:

Product designer Olivia Truong also displays her case studies visually:

Experiment until you find the approach that works for you. And remember, you can always make edits later on.

[GET CERTIFIED IN USER RESEARCH]

Step 6. Write your “About Me” section

On the home page, you provided a snapshot of who you are. Now you’ll expand on that in your dedicated “About Me” section or page. 

You can talk about:

• Your personal history (e.g. where you’re from, where you grew up)
• Your professional background (e.g. where you worked or what you studied before you moved into design, any interesting or impactful initiatives you’ve been a part of)
• What you’re passionate about and what motivates you as a designer
• Anything that has shaped your approach to UX 

This can be one of the trickiest parts of building your UX portfolio, so be prepared to write a few drafts. Aim for 3-4 short paragraphs that tell a meaningful narrative. What do you want an employer or client to learn about you? What should they take away from your “About” section? 

See Niya Watkins’ UX portfolio for inspiration:

Again, you can either type directly in your website template or draft your copy elsewhere first. 

Following your “About” summary, you might want to list your relevant skills and experience chronologically—similar to your CV. It’s a good idea to add your email address at the bottom of the page, too.

Your chosen template should offer a ready-made structure for your “About Me” page, like this template from Wix:

You can either fill in the existing template, or use the editor tool to add your own sections, images, and text boxes.

Step 7. Build out your UX case studies

Now for the most important part: your actual UX portfolio. 

Each UX case study can live on a sub page which is nestled beneath the main portfolio page. In most website builder tools, it’s a case of creating a new page and then dragging and dropping it so it sits underneath the parent page.

Here’s how that looks in Wix:

Now you have a main portfolio page which will link out to individual case study pages. And remember: You’re also linking to these individual case studies from your home page. It’s all coming together!

Adding content to your portfolio “parent” page

Just like your home page, the main portfolio page will display a selection of your UX case studies. It’s the hub of your portfolio—a showcase the user can browse before zooming in on a single case study for more detail. 

Use the website editor tool to add an image, title, and summary text for each of your UX case study “previews”. Most importantly, add a call-to-action text with a link to the full case study. For example, “View the full case study here” or “Learn more”.

Here’s how your main portfolio page might look, taking Product Designer Simon Pan’s portfolio for example:

Building out individual UX case studies

A UX case study outlines the process you followed when working on a design project. 

When looking at your UX portfolio, hiring managers want to see evidence of 3 things:

• UX hard skills (such as research, wireframing and prototyping)
• Understanding and application of the UX design process 
• Your approach to problem-solving within the design context

These are all demonstrated through your chosen UX case studies. 

For an example of a UX case study in action, take a look at Danielle Gonzalez’s Chamos Language Academy case study . 

Ready to build your own? Here’s what each UX case study should include:

• A meaningful title and brief description —for example, “British Airways App Redesign: Redesigning how travellers book and access flights via mobile”.
• A brief note stating your role in the project .
• A clear problem statement , setting out the challenge you were aiming to solve.
• A summary of your users . Who were you designing and problem-solving for?
• Insight into your thinking, methodology, and processes . How did you go about solving the design problem? What methods did you use? What steps did you take to reach your final solution?
• A clear outcome . Share what the finished product looks like and how it functions.
• An evaluation of the impact. What was the impact of your work? Do you have any qualitative or quantitative data to show how the new app you designed helped to increase customer retention or improve the user experience in some way? Ultimately, did you achieve what you set out to do?

A UX case study should tell the story of how you got from A (user problem) to Z (solution), and the impact of your work. Build out your case studies with text, visual assets, and data. 

You can include photos or screenshots of your research and analysis (e.g. affinity maps , personas, and user journeys), early pencil sketches and low-fidelity wireframes, interactive prototypes, or even video walk-throughs—anything that helps to demonstrate how you work as a designer. 

So what’s the best way to add UX case studies to your portfolio? We recommend the following:

• Lay out the framework for your case study in a Google Doc. What sections and steps will you include, and in what order?
• Gather all the artifacts you’ll need to illustrate your case study, such as images, screenshots, prototypes, and quotes.
• Draft the text for each section, still in your Google Doc.
• Take a break and come back to it. Does it still make sense? Is it logical? Make any necessary changes.
• Once you’re happy with it, add all the content to your portfolio website. 

As you’ve been doing throughout, fill in your chosen website template or define your own structure by adding sections, images, and text boxes. 

Repeat the process until you have at least 3 outstanding case studies in your portfolio. 

Note: Remember to go back to your home page and place the correct links to your individual case study pages.

Step 8. Update your “Contact” page

Almost last, but certainly not least: Customising your “Contact” page. Here you can include a contact form, your email address, and links to your social profiles. 

If you’re looking for something specific, feel free to include that, too. For example: “Open to freelance UX work in the FinTech space”. 

Product Designer and Developer Daniel Autry includes this friendly note in his UX portfolio:

Step 9. Add content to your blog section (optional)

A blog is completely optional, and it may be something you add to your portfolio later on. 

Most website builders offer a blogging function. It’s usually a case of adding a new page and selecting “Blog” as the page type. You’ll then have the usual customisation and editing options.

From there, the content is up to you. Not sure how to get started with a UX blog? Product and UX Designer Elaine Tran shares her own experience and tips in this article for UX Collective .

Step 10: Publish, check, and user test your portfolio

Are you happy with how everything looks in “Preview” mode? Then you’re ready to go live. Click “Publish” to launch your UX portfolio into the World Wide Web. 

Once you’re live, open up a browsing tab in incognito mode and view your website as a visitor. Click around and make sure everything looks and functions as it should. 

You can then pass it on to family, friends, or colleagues for some user testing. If possible, get feedback from a UX professional (especially on your case studies). Otherwise, ask your reviewers to keep an eye out for typos, spelling mistakes, broken links, or strange-looking layouts. 

Implement any feedback and prepare to go public with your portfolio.

Step 11: Share your UX portfolio with the world

You’ve invested time, money, and effort into creating a professional UX portfolio. You’ve gathered and implemented some user feedback. Now it’s time to share it with the world. 

Add a link to your portfolio website on all your social media profiles, in your email signature, and on your CV. If you want to actively draw attention to your portfolio (and why not?!), post about it on LinkedIn. It’s incredibly satisfying after all the work you’ve put in!

Creating a UX portfolio is a crucial step towards building a successful career in UX . With this guide, you have a clear roadmap to make it happen. For more inspiration, take a look at these impressive UX portfolio examples from around the web .

Want to show off your UX portfolio? Share it with us on social.

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5 Ways to Build a Successful UX Personal Brand

Whether we like it or not, every single one of us is a brand. What we do with our brand enables us to shape our UX careers in ways we may not have considered. Ashlea McKay built hers by accident, but along the way, she learned how to apply her thinking in a structured way. Here are five ways to build a successful personal brand in UX and create your own career destiny.

I used to think that ‘personal brand’ was a dirty word (or two).

Until I woke up one day and realised I had become one and it wasn’t so bad. In fact, it wasn’t bad at all – it was great!

It all started in June 2014. I was almost three years into my career and I was caught in the middle of a hiring freeze. I was a junior designer at a government department and was eager to advance to more challenging roles. But like everyone else working in government, I was stuck. In order to grow as a professional, I had to get creative.

At the time, I had just completed my first remote test of an information architecture using Optimal Workshop’s remote tree testing tool, Treejack. My very supportive manager encouraged me to write a blog post on my experiences to share my tips and advice for using the tool. I was sceptical at first but I did it anyway, and one day in a moment of brazen audacity, I decided to tweet my blog to Optimal Workshop .

Three days later I received an email from them – they loved it. Even better, they wanted me to write for them! Everything snowballed from there. Doors opened, opportunities flourished, and I discovered things I had never imagined possible.

In less than twelve months, I went from having zero presence in UX to experienced UXers referring to me as a ‘highly respected industry thought leader’. This was followed by speaking engagement offers, conference appearances, an eBook and several articles. My whole world expanded exponentially and to this day, that growth isn’t showing any signs of slowing down.

Whether we like it or not, every single one of us is a brand. What we do with our brand enables us to shape our UX careers in ways we may not have considered. I built mine by accident, but along the way, I learned how to apply my thinking in a structured way. Here are five ways to build a successful personal brand in UX and create your own career destiny. 

Know what you stand for and live it

We have to talk about this one up front, because the other four points will fall over if you don’t address this first. Who you are and what you care about lie at the very heart of your personal brand. Your values and how you live them affect the way you see the world and the ways others see you.

Take some time out today to jot down what matters to you. Brainstorm as many values as you can, then choose 4-6 that you feel closest to. It’s not about coming up with buzzwords or changing who you are – it’s about unearthing what’s already there so you can ensure that your blogs, social media presence and your other actions reflect who you are.

To help you get started, here are mine:

• Authenticity
• Perseverance

They’re really just labels of what I’ve been living these past 30 years, but putting names to them helps me stay focused. As life happens and your career (and thinking) evolves, your values and perspectives may change. That’s ok too, so don’t feel like you’re stuck with them forever.

Start blogging

I’ll let you in on a secret. When I’m writing, I’m mostly just scribing exactly what’s bouncing around in my head. There’s no formula or structured approach to it, I just record what I’m thinking in words and I write the way I speak.

Once all my thoughts are out of my head and on the screen, I edit. That’s when the real magic happens. I organise and structure the information in a way that makes sense and tells a story – fundamental UX skills we all have. You don’t have to be an amazing writer to start blogging. All you need is an idea or an opinion, and you know what they say about those!

Write about things you’ve learned, people you’ve met, bad UX, great UX, UX that isn’t digital. Whatever makes you happy, sad or annoyed: write about it. You could start your own UX blog or you could publish posts as part of your online portfolio. Publishing to LinkedIn or Medium are both easy entry points. 

Go to meetups and networking events

Get your face out there and meet other awesome UX people. Networking is not about using people or making it rain business card style at every event you attend. It’s about connecting with other human beings, giving back and learning along the way.

Every new introduction is a chance to grow and learn. You never know what opportunities will come your way or how you might be able to help them. The UX community is an ecosystem, and as cliched as it sounds, every little ripple helps us all.

Develop a social media presence

A meaningful social media presence is a must when building a personal brand in your UX career. It’s your digital professional voice and it must be heard – Twitter and LinkedIn are my top picks platform-wise.  

By meaningful, I mean a social media presence that’s relevant to your personal UX brand.  You can still be a human being who tweets pictures of exceptionally well-plated food and those shoes you bought on sale for an absolute steal, but try to keep at least 75% of your content in the realm of professional publishing. Share and start a discussion about the latest book or article you’ve read or strike up a conversation with someone you admire.

Actively putting your hand up for UX volunteer opportunities is one of the best ways to try something that you might not get to do in your regular job.  A few years ago, UX Mastery was running a UX Careers Panel discussion at UX Australia Redux 2014 in Melbourne. They were short a panel member, and when they put out a call for help on social media, I jumped at the chance.

I was working in that junior role I mentioned earlier and I had no public speaking experience, but I didn’t let that stop me. I saw it as a nice safe environment for me to practice my speaking skills, spend time with my UX Mastery friends, meet new people and have my voice heard.

The exposure I gained through that panel appearance led to two conference talks (one was overseas) which in turn, led to even more talks. Put your hand up and you never know what will happen.    

Know what you stand for, blog, network, use social media wisely and put your hand up for UX opportunities are the key elements to building a strong personal brand for your UX career. Not exactly groundbreaking stuff, but when applied together and in the right way, can result in a lasting positive impact.

What tactics have you used to build up your UX personal brand? Leave a comment or let us know in the forums. 

Ashlea McKay

Ashlea is a UX Designer and Researcher based in Canberra, Australia. She spends her days conducting user research studies, facilitating usability evaluations, analyzing and interpreting results, and creating kick-ass reports on her findings.

Ashlea is passionate about design training and in her spare time mentors new designers in her workplace and through online communities.

Join the discussion Cancel reply

Very good read Ashlea, thank you for sharing your process, thoughts and tips. Your words give me affirmation as an aspiring UX professional, I am starting off on the right track. Thank you!

Love your article and your put it out there mindset

That’s really awesome UX tips. I will definitely use this for my project. I hope that you will continue sharing this type of content for beginners in this field. Regards, Andy

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Tips for Writing a CV for a UX Job Application

It’s not really fair that before we can show an interviewer how great we are for their position – we have to land that interview in the first place. A good CV can make or break your career prospects; you cannot get a great job without getting an interview. Sadly, in nearly all professions including UX many CVs are simply not fit-for-purpose.

Why do You Need a CV?

This is fairly obvious. A CV is a tool for opening doors to opportunities. It has to create the right impression on the person reading it for them to put you on their “possible hire” pile. Without that impact your CV is going straight into the circular file under someone’s desk and the door to a better job remains resolutely closed.

A CV needs to show a little of your personality, it has to demonstrate you have what it takes to do the job, it should offer an insight into what you bring a team and ideally, show a commitment to learning and personal development too

What Should a Good UX CV Contain?

There are some fairly simple rules to developing a great UX CV and these include:

Open With a Great Personal Statement

Your address and contact details belong at the end of a CV. You open the CV with the information that the recruiter really needs to see - your personal statement. This is where you get to tell the recruiter who you are and what you want to do and demonstrate your love for UX.

Keep sentences short. Use active verbs. Make bold and clear statements. This statement will go with your CV wherever it gets sent in the recruiting organization (unlike the cover letter which will often go in the bin following the first sift of CVs) – so make it work hard for you.

Keep it Short and To The Point

With the single exception of the contracting market (where it can be impossible to keep things very short); the rest of the recruiting world expects to see a CV of no more than 2 pages. If you can boil things down to a single page, without losing important information, so much the better. No-one needs to read a novel about your work life.

The longer your CV, the more likely it is that it will be thrown out because no-one can be bothered to read it. And let’s be fair; if you can’t summarize your career information well – how will you summarize research well?

Have a Logical Organized Format

I prefer to move from my personal statement to my experience to my education and then anything else I might (or might not) include such as interests and contact details. Each section is clearly defined and formatted for consistency. You don’t have to follow my flow but you do need to make it easy to access information and make it obvious where the reader can find the information that they need.

Consider Separating Experience from Work History

The truth is that most jobs in a linear career involve similar responsibilities and result in similar achievements . Instead of trying to stuff everything you’ve done in with every job and repeating a ton of stuff – why not just list your work history (one line per job) and then have an experience section listing your main achievements in life? It’s easier to read and far less tedious on a recruiter’s eye too.

Make Education Relevant

There’s nothing more ridiculous than a mid-career professional listing all their school subjects with grades against each. Nobody cares about what you did at school by the time you’re in a career – what they want to see is your professional development. Professional qualifications and your degree is more than enough in this section unless you’re hunting for your first job.

You can also stop listing every single module that made up your degree. Nobody cares about those either. A degree holds currency for about a year (if you’re lucky) after you’ve received it. After that – your studies become increasingly divorced from current practice in a field. So kill the list and free up that space to sell yourself better.

Interests and Hobbies

By and large, I’m not a fan of this section on a CV. When I’m hiring, I’m hiring people for what they can do for me and not the fact that they like to go abseiling on weekends. However, there are hiring managers out there that love this section.

If you’re going to use it. Be sparing – a line or two is enough. Don’t list banal data like “I like watching TV, reading books and listening to music.” Everyone does – it doesn’t make you interesting. Do include things that might make you stand out from the pile. “I am engaged in voluntary community work for a charity for the visually-impaired.”

What Shouldn’t a Good UX CV Contain?

There are some fairly simple rules about what you shouldn’t include on a CV too:

Obvious Typos

Look, the truth is your CV won’t go in the bin if there’s a mistake or even two on it but if there’s a mistake in every line – good bye. If you’re not the best writer in the world; get someone else to proofread your CV before it goes out the door. Attention to detail matters to employers.

No Explanation of Rapid Turnover of Work

My CV is full of 1 year (or less) assignments. That’s because I’m a contractor when I work for others – it’s for a set period of time and then I move onto something else. The only way people can know this is if I tell them. Employers aren’t keen on people with twenty recent moves on their CV without explanation; it sounds like you have no staying power.

Photos and Graphics

There are some job markets where a photo is an essential. In these markets choose a professional head shot and use that. Otherwise, don’t include photos, graphics, etc. on your CV. The more you stray from a traditional format – the less likely you are to be recruited. You may get noticed for use of these things but rarely will it impress anyone.

Writing a CV can be hard work but if you use the tips above; you’re much more likely to get the results you want from the exercise and that new UX job you’ve always wanted. Good luck.

How to Create a UX Portfolio

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How to Create a UX Mission & UX Vision Statement?

TABLE OF CONTENTS

Whether you’re a UX designer, UX researcher, or collaborate on a team with either of these professionals, you might be interested in learning more about UX visions and UX missions. This article is the perfect resource for you to understand the differences between these two concepts. We will define UX vision and UX mission, help you write a UX vision statement and UX mission statement, and explain each of their importance to you.

Understanding these two concepts is extremely important in fostering team alignment and evoking a sense of product. This article will teach you the differences between a UX vision and UX mission, while also showing you how they work together to achieve the same final goal.

Table of contents

Key takeaways:, what is a ux vision, what is a ux mission, why are both ux vision and ux mission important, how to create a ux vision statement, how to create a ux mission statement, ux vision statement examples, ux mission statement examples, ux vision and ux mission: guiding the path forward.

🙅 A UX vision and UX mission are NOT the same

🔮 UX vision statements are meant to project long-term goals and future direction of your product

📆 UX mission statements are meant to assess your product’s current value and help you plan day-to-day direction to achieve your vision

🤝 Your UX vision and UX mission work together to provide team alignment in order to achieve product success

🐝 You can conduct user testing with UXtweak to guide your UX vision and UX mission statements. Just register for your account and start testing today!

A UX vision defines what the long-term goals are for the user experience of a product; essentially, what you want for the future of your product. The full UX vision is often in the form of a formal document, which can be altered and updated at any time in order to keep up with the product’s evolution and its changing user base. The main purpose of a UX vision is to promote team alignment by ensuring all design team members are on the same page in accomplishing the product’s shared goals.

Some elements that can be a part of the UX vision may include, but are not limited to:

• key scenarios,
• and success metrics.

Once you define your team’s UX vision, you can write an official UX vision statement . This type of statement is a shortened version of the UX vision; often, it will not be more than a few sentences long and summarizes the UX vision in a way that is easy to be understood by all. Its main purpose is to champion team motivation and ambition.

Some questions that a UX vision statement might answer are related to what the design team wants to accomplish in the future and who they see themselves becoming on the way to accomplish their goals. A short, yet powerful, statement can go a long way!

In contrast to a UX vision, a UX mission looks at the current state of a product . It defines who the team is and what the product is in the present day. It’s used to guide the team to define what value they generate now, whereas a vision is what the team wants the product to become in the future.

Some elements that can contribute to the UX mission may include, but are not limited to:

• and core UX philosophies.

Similar to a UX vision statement, a UX mission statement is a summarized version of a team’s UX mission. It captures the essence of the team’s short-term, day-to-day goals. A UX mission statement is helpful for stakeholder buy-in and succinctly explains the team’s main overarching goal; it serves to keep the team focused and driven .

A team’s UX vision and UX mission are both an extremely important part of the UX design process and enhance your product’s user experience.

A UX vision helps guide the team towards a common goal and determines where they want the product to go several years down the line. A UX mission helps guide the team on a day-to-day focus and allows them to see what is in front of them in the present.

Although they serve different purposes and cover different timelines, a team’s product vision and UX mission complement each other to provide a comprehensive view of product’s goals and development, incorporating both purpose and strategy.

Simply put, a UX vision provides you with a destination for your product and a UX mission helps guide you through each step of the way .

• Gather perspectives : Surveying or interviewing users and stakeholders either about your current product or the product you’re working on, is the first step in creating a UX vision statement. Their collective feedback will allow you to identify long-term goals for your product. Additionally, during this stage you can run website testing (or mobile testing ) on the current state of your product to address pain points; if you don’t have a product out yet, then it might be worth it to get a MVP (minimum viable product) up and running, and conduct MVP testing to collect data. Gathering information from different types of sourcing will help you gain a comprehensive view point of your product.
• Envision the future of your product : Brainstorm with your team (and potentially also stakeholders) to decide where you see your product in a certain number of years , ~3-5 years out is often used as a timeline benchmark. This step is meant to be collaborative and incorporate feedback from multiple different perspectives. Oftentimes, this step is carried out in the form of a whiteboarding exercise. This provides an opportunity for team members to share their ideas and vote on statements their teammates have drafted in order to create shared visions.
• Plan and distribute vision : The final step is to define your course of action that will lead you to reach your vision. Creating a roadmap will allow you to start transferring your product from its current state to its future, desired state. Once your plan and timeline has been solidified, it’s important to distribute your plan to your full company, even those outside your UX team, in order to bring on company alignment and shared goals.

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• Define mission statements : It’s extremely important to take the initial step in creating your UX mission statement to define what it is and how it differs from a UX vision statement. There’s no harm in reviewing the differences between these two statements– the whole team can benefit from this refresher! This will ensure a unified direction on the team before proceeding further into the development process.
• Review UX vision statement : Take time to reflect on your UX vision statement and brainstorm what steps will allow you to reach your vision. The steps you end up defining will lead you into developing your mission. Think about having your solution first and then needing to fill in the missing pieces of how to get there successfully.
• Identify your value : This is meant to be a collaborative step, where team members will reflect on instances in which they added value to the team or company’s goals. Depending on how new a team is, the stories can either be real or hypothetical situations . Feel free to use as many details in your story as possible, so that you can find key themes among your teammates.
• Clarify users : Make sure to identify the target users for your product so that you can accurately write a mission statement that addresses their wants, needs, and pain points . You might need to conduct some user research to get a better picture of those. Additionally, utilize user-centric language in writing your UX mission statement to ensure you are prioritizing your users’ needs and keep your users at the focus of your mission.
• Draft and refine : With your team, get as many ideas out there as possible. It is often helpful to conduct a brainstorming activity with your team where you set a timer and see how many ideas each person can come up with. After time is up, everyone can share their ideas with the group and collaboratively vote on which one(s) they like. From here, you can mix and match ideas until you find the perfect UX mission statement for your team; make sure to choose something that is particularly motivational and inspirational !

Not to worry if you end up wanting to modify your statement later down the line, due to a changing user base or any other reason – you can update it if there is a need.

Sometimes seeing successful company’s vision statements can help you craft your own.

Here are some notable ones to inspire yours:

• McDonald’s : “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.”
• Netflix : “Becoming the best global entertainment distribution service.”
• Nike : “To do everything possible to expand human potential.”
• Target : “Guided commitments to great value, the community, diversity and the environment.”
• Uber : “To ignite opportunity by setting the world in motion.”

For comparative purposes, the same companies’ mission statements are below.

This will help better illustrate the differences and purposes of UX vision vs UX mission statements:

• McDonald’s : “Our mission is to make delicious feel-good moments easy for everyone.”
• Netflix : “To entertain the world.”
• Nike : “To bring inspiration and innovation to every athlete in the world.”
• Target : “To help all families discover the joy of everyday life.”
• Uber : “To provide transportation as reliable as running water, everywhere, for everyone.”

Defining your company’s UX vision and UX mission will lead you to success, and an enhanced user experience, for your product. Summarizing your UX vision and UX mission into succinct statements will allow your company to showcase their current value and future direction to their users, stakeholders, and internal team members.

Conduct user research with the help of online tools like UXtweak in order to gather perspectives to define and write your UX vision statement. Once you have a clear vision, fill in the step-by-step process by creating a UX mission statement.

Your UX vision and mission will work together in order to take your goals from vision to fruition!

Get to know your users with our numerous research tools and use this information to inform your UX Vision!

FAQ: UX Mission + UX Vision Statement

A UX vision defines what the long-term goals are for the user experience of a product; essentially, what you want for the future of your product . The full UX vision is often in the form of a formal document, which can be altered and updated at any time in order to keep up with the product’s evolution and its changing user base.

This type of statement is a shortened version of the UX vision; often, it will not be more than a few sentences long and summarizes the UX vision in a way that is easy to be understood by all.  Its main purpose is to champion team motivation and ambition. 

Similar to a UX vision statement, a UX mission statement is a summarized version of a team’s UX mission. It captures the essence of the team’s short-term, day-to-day goals. A UX mission statement is helpful for stakeholder buy-in and succinctly explains the team’s main overarching goal; it serves to keep the team focused and driven.

Ashley Trotsky is a freelance UX researcher and designer. Ashley is a former speech-language pathologist, having over seven and a half years of experience working in healthcare. With a Bachelor of Science in Movement Science and a Master of Arts in Speech-Language Pathology, Ashley is able to utilize her unique background to empathize and communicate with a diverse background of clients in order to conduct research and implement personalized solutions. She is consistently using her client-centered mindset to support others in a creative and intentional way.   As a UX designer and researcher, Ashley focuses on utilizing her interpersonal communication skills in order to inform her design decisions. She is passionate about bridging the gap between healthcare and technology.

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Crafting Effective Goal Statements in UX Design: A Step-by-Step Guide

As a UX designer, your journey from understanding user problems to devising innovative solutions is a dynamic and strategic process. An integral part of this journey involves merging insights from various research tools and shaping them into a focused scope. In this article, we’ll delve into the art of creating goal statements – powerful declarations that encapsulate your product’s purpose and benefits for users.

The Journey Begins: Insights and Scope

Before diving into goal statements, let’s reiterate the importance of combining insights from empathy maps, personas, user stories, and user journey maps. This amalgamation sets the stage for a well-defined focus – a necessary foundation for creating effective solutions.

Decoding the Goal Statement

At its core, a goal statement is a concise encapsulation of your product and the value it brings to users. It bridges the gap between the problem users face and the solution you’re crafting. In essence, the goal statement embodies the optimal solution to the design challenge. This statement revolves around who the product serves, what it does, and why it’s the remedy for the user’s need.

Building Your Goal Statement

• Revisit the Problem Statement : Begin by revisiting the problem statement you’ve crafted. This is the key to understanding the challenge users are encountering. The problem statement template provides valuable insights: [User name] is a/an [user characteristics] who needs [user need] because [insight] .Example: Sawyer is a construction business owner who needs to attend local trade conferences because they need to network to find more clients.
• Transition from Problem to Goal : Transitioning from problem identification to goal definition is a pivotal step. This is where the essence of your solution takes shape. The goal statement needs to be specific and focused, addressing the problem highlighted in the problem statement.
• Describes Action : Clearly states the action users can take or what the product will do.
• Defines Affected Users : Specifies who will be impacted by the action.
• Highlights Positive Impact : Articulates why the action positively addresses the user’s need.
• Measures Effectiveness : Outlines how success will be measured in tangible terms.

Crafting Your Goal Statement

Using the template below, you can create a robust goal statement that aligns with the problem you’re solving:

Our [product] will let users [perform specific actions] which will affect [describe who the action will affect] by [describe how the action will positively affect them]. We will measure effectiveness by [describe how you will measure the impact].

For instance, let’s create a goal statement based on the problem statement:

Problem Statement : Sawyer is a construction business owner who needs to attend local trade conferences because they need to network to find more clients.

Goal Statement : Our TradeConference app will let construction business owners expand their network, which will improve client connections at local trade shows. We will measure effectiveness by analyzing show attendance.

Guiding the Design Process

With your goal statement firmly in place, you’ve set a clear direction for your design journey. This statement acts as a beacon, illuminating the path to crafting user-centric solutions that directly address the identified problem.

Final Thoughts

Creating impactful goal statements is a skill that evolves with practice. As you become adept at aligning the user’s need with your solution, your goal statements will evolve into potent guides for product development. Through a meticulous blend of insights, empathy, and strategic thinking, you’re poised to design experiences that resonate deeply with users and truly make a difference.

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Graphic design personal statement example 1.

As my entry point into design and the media, creating graphicand visual work has been my central skill for many years. However, recently I have discovered my analytical and problem-solving skills are also suited to my growing interest and involvement in UI/UX design, as well as app planning and creation. Crafting flexible, efficient and easy-to-use designs is extremely satisfying for me, and so I am keen to study design full-time to further develop my capabilities and understanding to prepare me for a career in professional design.

I have been working with Adobe Photoshop and Illustrator in my own time for over six years, and creating my own websites using HTML, CSS and JavaScript for even longer. During this time I have designed and created several of my own websites, layouts, logos, and artwork, as well as working with content management systems, web hosting, social media and SEO. I have also studied IT full-time at college, and have a great understanding and interest in technology, digital marketing and the latest trends and innovations.

Most of my skills in graphic design, web design and web development were self-taught, and since originally leaving college in 2012 I have taught myself several new skills in my own time such as photography, drawing and PC building. To me, learning is always gratifying, even in areas beyond my main field of study – in fact, I have found studying outside interestsoften helps to improve my output and working methods in design, and vice versa. For example, being able to draw has improved my skills and capabilities in Flash animation, and being able to create good animations has improved my abilities at filmmaking, and all three of these skills have allowed me to expand my graphic design skillset in new ways. I also enjoy reading and writing, especially for big projects.

I know designers are constantly working with clients and in collaboration with others, so I am pleased to have spent several years in work and professional environments before deciding to study full-time. As well as learning that administration and financial work is not the career for me, I have also discovered the importance of good teamwork and social skills in business environments, particularly the ability to understand and anticipate other people's needs and wishes. I can only imagine the importance of this in a collaborative field such as professional design!

Outside of my studies I am constantly reading about design trends and technology, and cannot go a day without checking Behance or a design blog for new ideas or inspiration. Away from design, I enjoy alternative and indie music, fashion, and reading. I also work as a freelance writer online in my spare time.

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There is no profile associated with this personal statement, as the writer has requested to remain anonymous.

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I successfully applied for graphic design at Northumbria. My statement was rated as the top application in my Access to HE Media class.

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