research proposal is also known as

What Is A Research Proposal?

Plain Language Explainer With Examples + Free Template

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews , surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Ace Your Research Proposal

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53 Comments

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

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What is a research proposal?

A research proposal is a concise and coherent summary of your proposed research.

Your research proposal should set out the central issues or questions that you intend to address. It should outline the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic, as well as demonstrate the originality of your proposed research.

The proposal also gives you an opportunity to show that you have the aptitude for postgraduate level research by demonstrating that you have the ability to communicate complex ideas clearly, concisely and critically.

In addition, the proposal also helps us to match your research interest with an appropriate supervisor. The proposal is a key part of your application, on which potential supervisors will decide if your research is something they can support. 

Read our advice on research proposal preparation

Additional guidance for applicants from the USA

It’s too late to learn something new.

How to write a Research Proposal: Explained with Examples

At some time in your student phase, you will have to do a Thesis or Dissertation, and for that, you will have to submit a research proposal. A Research Proposal in its most basic definition is a formally structured document that explains what, why, and how of your research. This document explains What you plan to research (your topic or theme of research), Why you are doing this research (justifying your research topic), and How you will do (your approach to complete the research). The purpose of a proposal is to convince other people apart from yourself that the work you’re doing is suitable and feasible for your academic position.

The process of writing a research proposal is lengthy and time-consuming. Your proposal will need constant edits as you keep taking your work forward and continue receiving feedback. Although, there is a structure or a template that needs to be followed. This article will guide you through this strenuous task. So, let’s get to work!

Research Proposal: Example

[ Let us take a running example throughout the article so that we cover all the points. Let us assume that we are working on a dissertation that needs to study the relationship between Gender and Money. ]

The Title is one of the first things the reader comes across. Your title should be crisp yet communicate all that you are trying to convey to the reader. In academia, a title gets even more weightage because in a sea of resources, sometimes your research project can get ignored because the title didn’t speak for itself. Therefore, make sure that you brainstorm multiple title options and see which fits the best. Many times in academic writing we use two forms of titles: the Main Title and the Subtitle. If you think that you cannot justify your research using just a Title, you can add a subtitle which will then convey the rest of your explanation.

[ Explanation through an example: Our theme is “Gender and Money”.

We can thus keep our title as: A study of “Gendered Money” in the Rural households of Delhi. ]

Insider’s Info: If you are not confident about your title in your research proposal, then write “Tentative Title” in brackets and italic below your Title. In this way, your superiors (professor or supervisor) will know that you are still working on fixing the title.

Overview / Abstract

The overview, also known as abstract and/or introduction, is the first section that you write for your proposal. Your overview should be a single paragraph that explains to the reader what your whole research will be about. In a nutshell, you will use your abstract to present all the arguments that you will be taking in detail in your thesis or research. What you can do is introduce your theme a little along with your topic and the aim of your research. But beware and do not reveal all that you have in your pocket. Make sure to spend plenty of time writing your overview because it will be used to determine if your research is worth taking forward or reading.

Existing Literature

This is one of the most important parts of your research and proposal. It should be obvious that in such a huge universe of research, the topic chosen by you cannot be the first of its kind. Therefore, you have to locate your research in the arguments or themes which are already out there. To do so, what you have to do is read the existing literature on the same topic or theme as yours. Without reading the existing literature you cannot possibly form your arguments or start your research. But to write the portion of existing literature you have to be cautious. In the course of your dissertation, at some point either before or after you submit your proposal, you will be asked to submit a “Literature Review”. Though it is very similar to existing literature, it is NOT the same.

Difference between “Literature Review” and “Existing Literature”

A literature review is a detailed essay that discusses all the material which is already out there regarding your topic. For a literature review, you will have to mention all the literature you have read and then explain how they benefit you in your field of research.

Whereas, an existing literature segment in your research proposal is the compact version of a literature review. It is a two to three-paragraph portion that locates your research topic in the larger argument. Here you need not reveal all your literature resources, but only mention the major ones which will be recurring literature throughout your research.

[ Explanation through an example: Now we know that our topic is: Our theme is “A study of “Gendered Money” in the Rural households of Delhi.”

To find the existing literature on this topic you should find academic articles relating to the themes of money, gender, economy, income, etc. ]

Insider’s Info : There is no limit when it comes to how much you read. You can read 2 articles or 20 articles for your research. The number doesn’t matter, what matters is how you use those concepts and arguments in your own thesis.

Research Gap

As you read and gather knowledge on your topic, you will start forming your own views. This might lead you to two conclusions. First, there exists a lot of literature regarding the relationship between gender and money, but they are all lacking something. Second, in the bundle of existing literature, you can bring a fresh perspective. Both of these thoughts help you in formulating your research gap. A research gap is nothing but you justifying why you should continue with your research even when it has been discussed many times already. Quoting your research gap helps you make a place for yourself in the academic world.

Based on 1st Conclusion, you can say that the research gap you found was that most of the studies done on the theme of gendered money looked at the urban situation, and with your analysis of ‘rural’ households, you will fill the gap.

Based on 2nd Conclusion, you can say that all the existing literature is mostly written from the economic point of view, but through your research, you will try to bring a feminist viewpoint to the theme of gendered money. ]

Insider’s Info : If you are unable to find a research gap for your dissertation, the best hack to fall back on is to say that all the research done up to this point have been based on western notions and social facts, but you will conduct research which holds in your localized reality.

Research Question / Hypothesis

Once you are sorted with your existing literature and have located your research gap, this section will be the easiest to tackle. A research question or hypothesis is nothing but a set of questions that you will try and answer throughout the course of your research. It is very crucial to include research questions in your proposal because this tells your superiors exactly what you plan to do. The number of questions you set for yourself can vary according to the time, resources, and finances you have. But we still recommend that you have at least three research questions stated in your proposal.

[ Explanation through an example: Now that we know what our topic is: our theme is “A study of “gendered money” in the rural households of Delhi.”

Some of the research questions you can state can be,

• Study the division for uses of wages, based on who earned it and where it is getting utilized. 
• How gender relations also play a role within the household not only in the form of kinship but in the indirect form of economics as well.
• How, even when we have the same currency signifying the meaning of money, it changes according to the source of who earned it.
• How moral values and judgments are added to the money comes from different sources. ]

Insider’s Info: If you are confused about your research question, you can look at the questions taken up by the other authors you studied and modify them according to your point of view. But we seriously recommend that the best way to do your research is by coming up with your research question on your own. Believe in yourself!

Research Methodology / Research Design

This part of the research proposal is about how you will conduct and complete your research. To understand better what research methodology is, we should first clarify the difference between methodology and method. Research Method is the technique used by you to conduct your research. A method includes the sources of collecting your data such as case studies, interviews, surveys, etc. On the other hand, Methodology is how you plan to apply your method . Your methodology determines how you execute various methods during the course of your dissertation.

Therefore, a research methodology, which is also known as research design, is where you tell your reader how you plan to do your research. You tell the step-by-step plan and then justify it. Your research methodology will inform your supervisor how you plan to use your research tools and methods.

Your methodology should explain where you are conducting the research and how. So for this research, your field will be rural Delhi. Explain why you chose to study rural households and not urban ones. Then comes the how, some of the methods you might want to opt for can be Interviews, Questionnaires, and/or Focused Group Discussions. Do not forget to mention your sample size, i.e., the number of people you plan to talk to. ]

Insider’s Info: Make sure that you justify all the methods you plan to use. The more you provide your supervisor with a justification; the more serious and formal you come out to be in front of them. Also, when you write your why down, it is hard to forget the track and get derailed from the goal.

This will not even be a section, but just 2 lines in your proposal where you will state the amount of time you plan to complete your dissertation and how you will utilize that time. This portion can also be included in your “Research Methodology” section. We have stated this as a separate subheading so that you do not miss out on this small but mighty aspect.

For this project, you can mention that you will be allocated 4 months, out of which 1 month will be utilized for fieldwork and the rest would be used for secondary research, compilation, and completion of the thesis. ]

Aim of the Research

The aim of the research is where you try to predict the result of your research. Your aim is what you wish to achieve at the end of this long process. This section also informs your supervisor how your research will be located in the ongoing larger argument corresponding to your selected topic/theme. Remember the research questions you set up for yourself earlier? This is the time when you envision answers to those questions.

You can present that through your research you will aim to find if the money which enters the household belongs equally to everyone, or does it get stratified and gendered in this realm. Through this research, you aim to present a fresh new perspective in the field of studies of gendered money. ]

Insider’s Info: The aim you write right now is just a prediction or the expected outcome. Therefore, even if the result of your research is different in the end it doesn’t matter.

Bibliography

The bibliography is the easiest and most sorted part of your proposal. It is nothing but a list of all the resources that you will study or already have studied for the completion of your research. This list will contain all the articles or essays mentioned by you in the existing literature section, and all the other things such as books, journal articles, reviews, news, etc.

The most basic format to write a bibliography is:

• Author’s Name with Surname mentioned first, then initials (Tiwari, E.)
• Article’s Title in single or double quotes ( ‘ ’ or “ ” )
• Journal Title in Italics ( Like this )
• Volume, issue number
• Year of Publication in brackets

Example: Tichenor, Veronica Jaris (1999). “Status and income as gendered resources: The case of marital power”. Journal of Marriage and Family . Pg 938-65 ]

Insider’s Info: You do not number or bullet your bibliography. They should be arranged alphabetically based on the surname of the author.

Learn: Citation with Examples

Also Check: How to Write Dissertation

https://www.uh.edu/~lsong5/documents/

https://www.yorksj.ac.uk/study/postgraduate/research/

Hello! Eiti is a budding sociologist whose passion lies in reading, researching, and writing. She thrives on coffee, to-do lists, deadlines, and organization. Eiti’s primary interest areas encompass food, gender, and academia.

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