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Journal of Family Business Management

ISSN : 2043-6238

Article publication date: 20 December 2021

Issue publication date: 29 November 2022

Family businesses (FB), mostly small-sized, dominate the tourism and hospitality industry (THI), especially in the rural areas. While many would have been used to the impact of demand seasonality, it is unknown how these businesses would have survived through the restrictions imposed to contain the coronavirus disease 2019 (COVID-19) pandemic as compared to non-family business (NFB) counterparts. This study aims to determine if there were differences on how family and non-family enterprises in the THI coped with government restrictions.

Design/methodology/approach

By subjecting the survey data from tourism enterprises to non-parametric techniques, the authors establish empirical evidence on similarities and differences of coping strategies adopted by FBs and NFBs; their required support from government and their perceptions of a post-pandemic THI.

The analysis revealed that family-owned tourism and hospitality businesses in the Philippines tended to collaborate with other businesses to manage the impact of the pandemic restrictions. Since they hired more seasonal workers prior to the restrictions, they tended to avoid hiring workers during the restricted period. NFBs, on the other hand, that were generally larger in size and more professionally managed with more regular employees, tended to streamline operations for greater efficiency.

Research limitations/implications

The study relied on survey results distributed and collected online. There is an innate bias against those firms that did not have access to the survey links.

Practical implications

The comparative study suggests that interventions to assist firms in the THI should consider the differences in firm ownership as “one size does not fit all.”

Social implications

The study provides evidence about how environmental factors impact the operations of family firms. Thus, it provides valuable insights for both the academic community and industry practitioners.

Originality/value

This is the first study in the Philippines that was able to capture response of family and non-family firms in the THI during the COVID-19 lockdown.

• Family business
• Coping mechanism
• Philippines
• Tourism and hospitality industry

Acknowledgements

The authors thank the Philippine Department of Tourism ( https://tourism.gov.ph ), Asian Institute of Management – Dr. Andrew L. Tan Center for Tourism ( https://aim.edu ) and Guide to the Philippines ( https://guidetothephilippines.ph ) for providing the survey report and data on The Evolving Landscape of Domestic Travel in the Philippines .

Santiago, A. , Roxas, F.M. , Rivera, J.P. and Gutierrez, E.L. (2022), "Coping mechanisms of Philippine tourism and hospitality family businesses during the COVID-19 pandemic: a non-parametric approach", Journal of Family Business Management , Vol. 12 No. 3, pp. 513-537. https://doi.org/10.1108/JFBM-10-2021-0120

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Tourism in the Philippines Through the Gaze of Communities, Hosts and Guests

• First Online: 07 October 2022

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• Richard S. Aquino 5 &
• Brooke A. Porter 6 , 7  

Part of the book series: Perspectives on Asian Tourism ((PAT))

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This introductory chapter presents an overview of Filipino culture and tourism in the contemporary Filipino society. This chapter situates the diversity of Filipino culture, complexity of the Filipino society, and the role of tourism in host communities in the Philippines. The chapter presents the theming of the edited book, mainly drawn from the concepts of the host gaze, tourist gaze, and researcher’s gaze. Related studies about tourism and tourists in the Philippines are presented as the parts of the book are introduced. The chapter ends by outlining the contents of the book.

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Aquino, R.S., Porter, B.A. (2022). Tourism in the Philippines Through the Gaze of Communities, Hosts and Guests. In: Aquino, R.S., Porter, B.A. (eds) Tourism in the Philippines. Perspectives on Asian Tourism. Springer, Singapore. https://doi.org/10.1007/978-981-19-4013-2_1

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CTHM, RCSSEd share latest research findings in tourism, hospitality studies in 3rd NVTHC

• November 4, 2022

Now on its third year, the National Virtual Tourism and Hospitality Conference was held last October 28, 2022 (Friday), via the UST Cloud Campus. It was organized by the University of Santo Tomas College of Tourism and Hospitality Management and the Research Center for Social Sciences and Education. The event served as a platform to discuss the current practices and standards of the tourism and hospitality industry vis-à-vis the theories being taught to the learners, and helped participants see the significance and value of industry practices and standards aligned with the courses taken by the learners. The conference also aimed analyze the difference between the current practices and standards of the tourism and hospitality industry vis-à-vis to the theories being taught to the learners, and to assess how the learners could utilize the learnings manifested once that they will be joining the industry.

The theme, Tourism and Hospitality Academe-Government Collaboration towards Sustainable Development , directly highlights the significance of academe-government partnership and collaboration in developing sustainable plans and programs for the tourism and hospitality industry and its related stakeholders.

Dr. Reil G. Cruz, Associate Professor from the Asian Institute of Tourism of the University of the Philippines Diliman, was the Plenary Speaker for the virtual event and shared on the current academe-government collaboration in the tourism and hospitality industry. Also, different academic staff from CTHM served as the Members of the Panel of Discussants who shared their experiences on research projects with local government units.

Asst. Prof. Fredeswindo R. Medina, MCHS, CHE, CGSP, shared his group’s experiences on the Municipality of Maragondon, Cavite Natural and Cultural Heritage Mapping Project. Mr. Arnulfo Ricardo A. Butiong, MMC (Tourism Management) and Ms. Kathrine Camille A. Nagal, MBA (Hospitality Management) shared the project outcomes and their experiences during the conceptualization of the Davao City Meetings, Incentives, Conventions, and Expositions (MICE) Strategic Management Plan 2022-2026. Lastly, Assoc. Prof. Atty. Gezzez Giezi G. Granado, DCL, CHE, shared their project output and experiences while conceptualizing the Samar Island Natural Park (SINP) Sustainable Tourism and Strategic Development Plan 2022-2031.

Photo Opportunity with the Plenary Speaker and Panel of Discussants

• Academics , BUTIONG, Arnulfo Ricardo A. , College of Tourism and Hospitality Management , Cultural Heritage Mapping , Cultural Heritage Preservation , Department of Hospitality Management , Department of Tourism Management , Government Linkages , GRANADO, Gezzez Giezi G. , Linkages , MEDINA, Fredeswindo R. , NAGAL, Kathrine Camille A. , Philippine Culture, Heritage, History, and Language , Research , Research Center for Social Sciences and Education , Sustainable Tourism

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Antecedents of Quality Performance in the Philippine Micro, Small, and Medium Hospitality Sector

Research by: Jen-Ming Liu , Elaine Q. Borazon & Jose Gerardo O. Santamaria

Executive Summary

The hospitality sector is characterized by intense market competition and demand fluctuations for their products and services. A firm’s competitiveness depends on how it adapts its capabilities to the dynamic external environment. It is imperative that the firm’s capabilities are managed so that these result in continuous improvement that lead to quality performance, and, in turn, positively impact financial results. However, customer experience in the hospitality sector is greatly affected by the quality or product received, and the sector is heavily reliant on its human resources. A customer’s perception of the quality of service received greatly influences customer experience and the willingness to pay more for the service. The quality of service is a critical factor in ensuring long-term viability in the industry.

Drawing on the dynamic capabilities view and on employee engagement, the study examined the antecedents of quality performance, particularly, management leadership, human resource management, process management, and supplier quality management in the hospitality sector. Dynamic capabilities refer to the capacity of an organization to create, extend, or modify its resource base. Dynamic capabilities provide firms the ability to create, renew, and realign resources according to the changes in the market and the business environment. In turn, these could result in the creation of new products, new processes, and new knowledge, enabling the firm to create new competitive advantage and achieve better financial performance. Quality management (QM) aims to deliver high quality services through continuous process improvement, preventing defects at all levels and processes in the organization to meet or exceed the expectations of customers.  QM practices require continuous improvement in services especially when it involves intense customer contacts, such as in restaurants and hotels.

The hypotheses proposed were tested on a sample of 287 micro, small, and medium-sized hotels and restaurants in the Philippines. Through structured equation modeling, the results revealed that good management leadership positively influences the firms’ process management, human resource management, and supplier quality management. This suggests that an organization’s top management is critical in enhancing employee involvement and development, and ensuring improvement of processes and/or services, thus providing an enabling condition for quality performance to be achieved. In developing countries like the Philippines, which is dominated by MSMEs, management leadership plays a critical role in the implementation of quality management practices. MSMEs have very few layers of management, and the behaviors of top management greatly influence the organizational culture. In these organizations, the top managers are highly visible and can therefore easily influence the significance of quality. However, the greatest obstacle to the introduction of QM in MSMEs is for management’s ability to change their management style and behavior. In developing countries, quality functions are usually not integrated in the service or product operations, are not always understood by business owners, and are treated as extra operating costs.

This study reveals that quality performance is influenced by process management, supplier quality management, and human resource management while management leadership is positively related with these three elements. For micro, small, and medium hospitality establishments, management leadership is very important in terms of providing enabling conditions for quality performance to be attained. Top management is highly visible and will be able to readily influence quality management strategy implementation. Well-trained and involved employees have increased awareness of quality-related issues and can proactively act on problems related to quality. Having employees who are engaged increases the likelihood that they will perform the discretionary behaviors that are needed to enhance customer experience. Continuous quality improvement and cooperative relationships with suppliers are critical factors to achieve quality performance and satisfy customer requirements. Actively managing specific processes, such as housekeeping and front desk handling of complaints, contributes to customer satisfaction among customers. Finally, quality products are dependent on the suppliers’ quality management practices. These QM practices, built over time through a process of learning, discovery, and knowledge generation, require commitment from top management.

To cite this article:  Liu, J.-M., Borazon, E. Q., & Santamaria, J. G. (2020). Antecedents of quality performance in the Philippine micro, small, and medium hospitality sector. Asia Pacific Business Review , 1-24. https://doi.org/10.1080/13602381.2021.1851514

To access this article: https://doi.org/10.1080/13602381.2021.1851514

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• Empirical Analysis of Work-life Balance on Women Employees: A Study with Reference to Fast Food Industry Author: Dr. Jeninah Pulhin Publication: TEST Engineering and Management Journal,  ISSN: 0193-4120 Page No.25324-25331
• Impact of Climate Change to the Resorts and attractions in Batangas Province  Author: Dr. Sevillia S. Felicen Publication: Critical Issues for Sustainable Tourism Development in South East  Asia
• Evaluation on corporate social responsibility issues in the view of hotel business in CALABARZON region, Philippines Author: Dr. Noelah Mae Borbon Publication: International Journal of Research Studies in Education, 2020 Volume 9 Number 5, 41-51
• Hospitality and tourism students: Are they ready for entrepreneurship? Author: Dr. Jeninah Christia Pulhin Publication: International Journal of Research Studies in Education, 2020 Volume 9 Number 5, 73-80
• Status of marketing strategies towards tourist attraction and local products: In the case of Lobo, Batangas, Philippines Author: Marivic V. Ricafort & Dr. Noelah Mae Borbon Publication: International Journal of Research Studies in Education, 2020 Volume 9 Number 7, 91-96
• Expectations and experiences of tourists on attractions in Batangas Province Author: Dr. Jennie Margaret Apritado & Dr. Noelah Mae Borbon Publication: International Journal of Research Studies in Education, 2021 Volume 10 Number 1, 13-22
• Destination competitiveness in the view of resort managers Author: Mary Angelica Y. Marasigan & Dr. Noelah Mae Borbon Publication: International Journal of Research Studies in Education, 2021 Volume 10 Number 1, 23-35
• CORPORATE SOCIAL RESPONSIBILITY PRACTICES AMONG DOT ACCREDITED HOTEL ESTABLISHMENTS IN CALABARZON REGION Author: Dr. Noelah Mae Borbon Publication: JOURNAL ON TOURISM & SUSTAINABILITY, Volume 4 Issue 1 Dec 2020 ISSN: 2515-6780

AY 2019-2020

• Impact Assessment on the Beneficiaries of the Sanayang Kabuhayang Industriyal Program Author: Dr. Noelah Mae D. Borbon Publication: Asia Pacific Journal of Multidisciplinary Research 8(2.2), May, 2020
• Food Safety Practices of Food Establishments: Basis for Policy Enhancement Authors: Dr. Noelah Mae D. Borbon and Melinda Tolentino Asia Pacific Journal of Education, Arts and Sciences, 7(1), 47-53, January 2020
• TESDA National Certification of Hotel and Restaurant Administration Graduates to Hospitality Industry Author: Authors: Lawrence A. Ingco, Julius L. Aguzar, Ian R. Atienza, Aaron John M. EreÑo, Christian Joseph V. Ilao, Marc Dave B. Perez & Dr. Jennie Margaret M. Apritado Publication: Journal of Tourism and Hospitality Research, 17(1), 13-24, 2020

AY 2017-2018

• Employers’ Feedback on the Job Performance of HRM Graduates Authors: Dr. Sevillia S. Felicen, Dr. Alex P. Ylagan Publication: Trends and Issues in Interdisciplinary Behavior and Social Science
• The Hospitality Management Curriculum of ASEAN Member Authors: Dr. Sevillia S. Felicen, Dr. Alex P. Ylagan Publication: Asia Pacific Journal Education, Arts and Sciences Vol. 5 No.2, 8-14 April 2018

AY 2016-2017

• Assessment of Computer Reservation System among the Travel Agencies Authors: Dr. Sevillia S. Felicen, Dr. Alex P. Ylagan Publication: Asia Pacific Journal of Multidisciplinary Research, 4(4), November, 2016
• Employers’ Feedback on the Job Performance of HRM Graduates Authors: S.S. Felicen & J. D. Borbon Publication (Book): Trends and Issues in Interdisciplinary Behavior and Social Science, Taylor & Francis Group, London, UK, 2017

AY 2015-2016

1. Students’ Evaluation on the Teaching Performance of Tourism and Hospitality Management Faculty Members Authors: Laguador, J. M., Deligero, J. C. L., Cueto, A. (2015), Publication: Asian Journal of Educational Research, 3(3), 28-33

AY 2014-2015

1. Promoting the Tourism Industry of Calatagan Batangas, Philippines Authors: Dexter R. Buted, Alex P. Ylagan, Evangeline Mendoza Publication: Quest Journals, Journals of Research in Business and Management, June 2014, Vol. 2, No. 5

2. A Correlation Study between Student Performance on Travel and Tour Operations Course with CRS and Internship Performance on Travel Agency Authors: Sevillia S. Felicen, Alex P. Ylagan, Dexter R. Buted Publication: International Journal of Academic Research in Progressive Education and Development, March 2014, Vol. 3, No. 2

3. Impact of Hotel and Restaurant Management Livelihood Program to the Beneficiaries in one of the University Adapted Communities Authors: Sevillia S. Felicen, Evangeline O. Mendoza, Dexter R. Buted Publication: International Journal of Academic Research in Progressive Education and Development, March 2014, Vol. 3, No. 2

4. A Correlation Study between Student Performance in Food and Beverage Services Course and Internship in F&B Department of Hospitality Business Authors: Dexter R. Buted, Sevillia S. Felicen, Abigail I. Manzano Publication: International Journal of Academic Research in Business and Social Sciences June 2014, Vol. 4, No. 6

5. Internship Performance of Tourism and Hospitality Students: Inputs to Improve Internship Program Authors: Sevillia S. Felicen, Lhea C. Rasa, Jourell Edward Sumanga, Dexter R. Buted Publication: International Journal of Academic Research in Business and Social Sciences June 2014, Vol. 4, No. 6

6. Embroidery Industry as Tourist Attraction in Taal Batangas, Philippines Authors: DEXTER R. BUTED, NORMA L. MEÑEZ, MICHELLE BARUC, JOVITA BORBON Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 2, April 2014

7. Effects of Social Media in the Tourism Industry of Batangas Province Authors: Dr. Dexter R. Buted, Nancy S. Gillespie, Jandel B. Conti, Bernadeth A. Delgado, Ruth Mae P. Marasigan, Sher Kimmie A. Rubico, Sevilla S. Felicen Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 3, June 2014

8. Effectiveness of Basic Safety Training among Cruise Line Students Authors: Dr. Dexter R. Buted, Ms. Sevilla S. Felicen, John Edzan G. Macatangay, Nafeeza Jeane F. Andal, Kristoffer Nes R. Pangpang, Ma. Christine V. Suayan, Roel V. Pana, Jordel D. De Leon Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 3, June 2014

9. Performance of Senior Tourism Students in Using Foreign Language Authors: Dr. Dexter R. Buted, Relen O. Laisa, Christle M. Barola, Anne Coleen A. Mojado, Joan Rachelle A. Pesigan, Glaiza Jamille C. Canovas Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 3, June 2014

10. Promotion of Cultural Heritage in Batangas and Cavite Authors: Dr. Dexter R. Buted, Sevilla S. Felicen, Amita Inah Marie B. Bancoro, Mc. Eroll C. Maligaya, Jheny Rose P. Panaligan, Mary Ann L. Reyes, Ross John R. Sandoval Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 3, June 2014

11. Socio-Cultural Effects of Festivals in the Province of Batangas Authors: Joevel H. Magpantay, Krisheil Joy C. Decena, Darren Mae M. de Torres, Mark John Ken R. Garcia, Aira Jinell S. Villalobos, Sevillia S. Felicen, Kabaitan Dinglasan Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 4, September 2014

12. Skills Competition as Perceived by the Tourism and Hospitality Management Students Authors: Sherwin D. Magbuhos, Jestrick D. Lalongisip, Kassy Ira B. Magnaye, Veramel Joy C. Magpantay, Princess Anne A. Mercado, Inna Pauline A. Velasquez, Jennie Margaret Apritado, Abigail Manzano Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 4, September 2014

13. Waste Management Practices of an Educational Institution Authors: Carlo M. Punongbayan, Sheena P. Abu, MarrielDanise P. Arago, Michelle G. Caponpon, Alyssa Marie C. Geron, Maela P. Leyesa, Jennie Margaret Apritado, Abigail Manzano Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 4, September 2014

14. Status and Prospects of Agri-Tourism in Selected Municipalities of the 4th District of Batangas Authors: BIANCA VENUS L. RECIO, KAREEN ANGELICA M. DE ADE, CHRISTINE JOY M. ESQUERRA, SAHARA A. MANDANAS, JISSEL T. MASANGKAY, JESSICA A. MENDANIA, JENNIE MARGARET APRITADO Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 4, August 2014

15. Church Tourism in Batangas Province, Philippines Authors: JAYZEL ANN. T. DE CASTRO, KRISTINE JOY M. BUENO, JUDY ANN R. LAZARO, KAREN G. LIMBO, JEAN SHIERLENE D. PETRASANTA, SEVILLA S. FELICEN, ALEX P. YLAGAN Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 4, August 2014

16. Cuisine Preference of Local Tourists in San Juan, Batangas, Philippines Authors: RYENE SELLINE B. KALALO, ANGELICA LYNTTE A. CABLAO, MARICRISS P. CABATAY, CHARISSA P. MANTAL, RHONALYN T. MANALO, SEVILLA S. FELICEN Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 4, August 2014

17. Impact to Tourism Industry of Massage Spa Therapy in Batangas City, Philippines Authors: Kimmy Lei T. Atienza, Claire A. Evangelista, Lalaine I. Evangelista, Richell T. Ibre, Karen Mae D. Macalalad, Sevilla S.Felicen, Kabaitan Dinglasan Publication: Asia Pacific Journal of Multidisciplinary Research, Vol 2, No 5, October 2014

18. Effectiveness of Airline Internship Program of Tourism Graduates: A Channel for Job Placement Authors: Chona B. Hernandez, Felisande Lei Particia Bell, Van Alyssa Marie M. Dela Cruz, Camille Gabrielle P. Fadriquelan, Given Angel C. Marcial, Annalie D. Pateña Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 3, July 2014

19. Awareness of External Environment to the International Curriculum of College of International Tourism and Hospitality Management Authors: Amelyn A. Mote, Christian D. Bunyi, Eloisa Marie L. Cay, Ceejey H. De Sagun, Alexa Joanne Lea A. Labores, Joanna May E. Villarosa, Jennie Margaret M. Apritado, Rhea Corina B. Mejia Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 3, July 2014

20. International and Local Internship Programs of CITHM Students Authors: Monaliza A. Ebreo, Roselyn P. Carranza, Luisa N. Eustaquio, Loraine G. Magluyan, Jessalyn C. Manalo, Jennifer S. Trillanes, Sevillia S. Felicen, Alex P. Ylagan Publication: Asia Pacific Journal of Education, Arts and Sciences, Vol 1, No 3, July 2014

21. Employability of Tourism Graduates in an Autonomous University for School Year 2011-2012 Authors:Carol R. Ungui, Aloisa Marie O. Asilo, Nhika Rachel D. Asilo, Mary Rose H. Magmanlac, Shane Bernadette R. Mira, Alex P. Ylagan Publication: Scholars Journal of Economics, Business and Management,  2014; 1(5):186-196

22. Students’ Evaluation on the Teaching Performance of Tourism and Hospitality Management Faculty Members Authors: Jake M. Laguador, Joseph Cezar L. Deligero, Aristeo Cueto Publication: Asian Journal of Educational Research, Vol. 3, No. 3, 2015

23 . Best practices of Lyceum of the Philippines University and Dusit Thani Tie Up: Inputs to program competitiveness Authors: Rhea Corina B. Mejia , Abigail I. Manzano & Norma L. Meñez Publication: Procedia – Social and Behavioral Science Volume 144, 20 August 2014, Pages 306–312

AY 2013-2014

1. A Survey of the Batangas Province Tourism Industry: Basis for Improved Tourism Program Author:  SEVILLA S. FELICEN and ANGELIE MARIE L. VIZCONDE Publication: IAMURE International Journal of Multidisciplinary Research Vol. 3, 2012

2. Singapore Experience of the HRM & Tourism Students of the LPU in the Context of Cross-Cultural Orientation Initiatives Authors: DR. MARK CELIS & DR. SEVILLA FELICEN Publication: International Journal of Social Sciences Vol. 3 2012

3. Research Capabilities Of International Tourism And Hospitality Management Faculty Members Authors: RECHIEL R. ABARQUEZ & JANZELL A. PALBACAL Publication: Journal of International Academic Research for Multidisciplinary VOL 1 ISSUE 7, August 2013

4. Graduates’ Employability: A Tracer Study for BS HRM 2005 – 2009 Authors: MARK IRVIN C. CELIS, BILLY FESTIJO, ARIESTEO CUETO Publication: Asian Academic Research Journal of Multidisciplinary Vol. 1, No. 11 July 2013

5. Effects of Heritage Tourism to the Municipality of Taal, Batangas, Philippines Authors: Lesley Allaine E. Aguda, Ma. Rosario Tamayo, Leoncio Barlan Jr. Publication: Educational Research International, Vol. 2, No. 1 August 2013

6. Incentives and Motivation of Employees In Selected Fast Food Chains In Lipa City, Philippines Authors: Kymberle Felnecah M. Umali, Carren Joy B. Dagdagan, Arlene F. De Torres, Mario Lemuel K. Felipe, Christine Joy G. Maranan, Dionisio III M. Maranan Publication: Educational Research International, Vol. 2, No. 1 August 2013

7. Socio-Economic Benefits of The Future Domestic Airport In The Tourism Industry of San Juan, Batangas, Philippines Authors: Jelene T. Azote, Niña Christine D. Braza, Cynlen A. Brotonel, Charles Darwin D. Briones, Jaypee R. Gonzales, Elle Mae Umali, Jeninah Christia Borbon Publication: Educational Research International, Vol. 2, No. 1 August 2013

8. International Job Requirements For Tourism Graduates Of The Lyceum Of The Philippines University Authors: MARK IRVIN C. CELIS, AIZA MAGNO, LEONCIO BARLAN JR., LEAH RASA Publication: Asian Academic Research Journal of Social Sciences and Humanities Vol. 1, No. 14 August 2013

9. Effectiveness Of Practicum Program of Tourism Students in Lyceum of The Philippines University-Batangas Authors: ALEX P. YLAGAN, JEANNIE MARGARETH APRITADO, ABIGAIL MENDOZA, MA. ROSARIO TAMAYO Publication: Journal of International of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

10. Involvement of The Community In Promoting Marine Biodiversity As Tourist Attraction Authors: RHEA CORINA B. MEJIA, BILLY FESTIJO, JOVITA BORBON, LEONCIO BARLAN JR Publication: Journal of International of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

11. Job Requirements of Food Chain Businesses In Batangas City, Philippines Authors: BILLY FESTIJO, ROSALYN C. AGBAY, AMIELOU L. AGUZAR, GRAZIELLE FAYE G. ALCANTARA, DIANA JANE A. DEL PRADO Publication: Journal of International of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

12. Employability Needs of Food Chain Businesses In Batangas City, Philippines Authors: JEANNIE MARGARETH APRITADO, RENATO ROSALES, BILLY FESTIJO Publication: Journal of International of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

13. Customer Satisfaction on The Services Rendered By Montenegro Shipping Lines Authors: JELYN AISHEL G. SUNTO, ED C. BATRONEL, MARY GRACE A. FABABIER, JOSEPH LESTER R. PAÑA, EVANDER NIÑO D. REAL, ALEX P. YLAGAN Publication: Journal of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

14. Teaching Performance of The College Of International Tourism And Hospitality Management Authors: DR. ALEX P. YLAGAN Publication: Journal of International of International Academic Research for Multidisciplinary Vol 1, Issue 7 August 2013

15. Franchising Business Operation in Batangas City, Philippines Authors: Reynold S. Beredo , & Evangeline Mendoza Publication: International Journal of Management and Social Science, Vol. 1, Issue 3, July 2013

16. Lucban Specialty Foods as Culinary Attraction In Quezon Province, Philippines Authors: Donna Marie S. Briones, Riza M. Cueto, Rizel S. Ocampo, Jessica M. Aballa, Billy Festijo Publication: International Journal of Management and Social Science, Vol. 1, Issue 3, July 2013

17. Problems Encountered By The Employees Of Selected Hotels In Batangas City, Philippines Authors: Villanueva, Maria Jen Mikhaela J. Macalinao, Charlotte Lyle D. Ilao, Winlove Joy T. Dacdac, Krystel L. Castillo, Jovita Borbon Publication: International Journal of Management and Social Science, Vol. 1, Issue 3, July 2013

18. Status of Coffee Shop Business in Batangas City: Basis for Business Operation Initiatives Authors: Leoncio F. Barlan Jr. Publication: International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 8

19. Waste Management Practices among Counter Service Restaurants in Batangas City, Philippines Authors: Billy T. Festijo and Nomer Yuzon Publication: International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 8

20. Mangrove Plantation as a Tourist Attraction in San Juan Batangas, Philippines Authors: Sarah Jane M. Miranda, Joy O. Reyes, Anne Tan, Letlet C. Villanueva, Sarah Mae F. Zara, Amada G. Banaag, Renato Rosales Publication: International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 8

21. Competency-Based Modules in Food Sanitation and Safety Author: Abigail Ilagan-Manzano Publication: International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 8

22. Tourist Attraction in the CALABARZON Region, Philippines: Basis for Strategic Planning Authors: Dr. Mark Irvin Celis, Engr. Evangeline Mendoza & Mrs. Michelle Baruc Publication: International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 8

1. Brand Equity Components of Tourist Destination:in the Case of CALABARZON Region Author: Dr. Alex D. Ylagan Publication: Asia Pacific Journal of Academic Research in Business Administration | Volume 7, No. 1 | September 2021

• Safety and Security among Resorts in Batangas Province Authors: Murphy A. Torralba and Alex D. Ylagan  Publication: Asia Pacific Journal of Management and Sustainable Development, Vol. 9, No. 2, October 2021 (Part II) 
• Competitiveness of Hospitality and Tourism Management Students in Local and International Competition Author: Noelah Mae D. Borbon Publication: Recent Research and Innovation: An Integrated Approach, Page 1-28
• Summative Assessment on Student Outcomes for Tourism Program from 2013 to 2017 Author: Noelah Mae D. Borbon and Marivic V. Ricafort Publication:  Asia Pacific Journal  of Management and Sustainable Development,  9(1) 34-38 
• An Integrative Innovation on Higher Education: Teaching and Learning Performance based on the Online Learning Approach using MyLPU Author: Noelah Mae D. Borbon, Jennie Margaret M. Apritado & Mary Angelica Y. Marasigan Publication:  ICDTE 2021: 2021 5th International Conference on Digital Technology in Education, Page 23-29
• Green Practices of Event Management Enterprises in Batangas City Author: Noelah Mae D. Borbon and Jeninah Christia B. Pulhin Publication:  Asia-Pacific Journal of Innovation in Hospitality and Tourism, 10(2), 21–39.
• Challenges and Opportunities in the Hospitality and Tourism Education: A Phenomenological Study Authors: Jennie Margaret M. Apritado and Noelah Mae D. Borbon Publication: Asia Pacific Journal of Educational Perspectives, Vol 9 No. 1 May 2022
• Tracer Study for Bachelor of Science in International Hospitality Management Graduates from 2013 to 2016   Author: Sevillia S. Felicen Publication: Asia Pacific Journal of Educational Perspectives, Vol 9 No. 1 May 2022

Author: Dr. Noelah Mae Borbon Publication: TEST Engineering and Management Journal,  ISSN: 0193-4120 Page No.25282-25297

Author: Dr. Jeninah Pulhin Publication: TEST Engineering and Management Journal,  ISSN: 0193-4120 Page No.25324-25331

AY 2018-2019

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Tracer Study of BS Hospitality Management Graduates of Pangasinan State University, Lingayen Campus for S.Y. 2015-2019

This study was intended to conduct a tracer study of BS Hospitality Management graduates of Pangasinan State University, Lingayen Campus for S.Y. 2015-2019. Quantitative descriptive design was utilized in the study. In gathering significant data, survey questionnaire was used thru Google Form and facilitated in social media. Researchers made use of appropriate statistical tools in analysing the data to secure substantial results and findings such as frequency and percentage. Salient findings of the study disclosed that majority of the graduates are employed in the Philippines and landed on jobs related to hospitality management. Recommendations include fortifying PSU Alumni Programs thru linkages and partnerships to stakeholders.

Related Papers

Asia Pacific Journal of Education Perspective

This study aimed to determine the employability of the graduates of Bachelors of Science in Hotel and Restaurant Management of one State College in the Philippines. Descriptive quantitative design was used in this study. This study found that majority of graduates are successfully employed locally and internationally, but only few are working internationally because of extreme qualification and ample requirements. Majority acquired their first job in less than three months. Ironically, the graduates still had a struggle or difficulty in finding a job because of few job vacancies or lack of position or item. Most of them are working in the hotels and fast food stores. Most of them also have their jobs relevant to their field of expertise and are regular employees. Majority of them receive a gross monthly salary of ₱5,000 to less than ₱10,000 which may not be really and practically enough, especially for those who have family dependents and other special responsibilities. The place whether local or international, position, and type of company are factors to the type of salary the employee will receive. Those who work internationally receive more than those who work locally or in the Philippines. All of the skills (i.e. entrepreneurship skills, knowledge and technical skills, management and critical thinking skills, oral and written communication skills, human relation skills, problem-solving skills, and information technology skills) are believed to have been useful, helpful and relevant to their current employment.

Psychology and Education: A Multidisciplinary Journal

Psychology and Education

The alumni are known to be the best proof of a program's success in terms of jobs and roles held. Also, a strong source of input on the importance of the program of the Hospitality and Tourism management including the two-year course program (AAHM). This research was performed to assess the employability of the HM/TM and AAHM programs' graduates and also to collect feedback that could be used to enhance the quality of its education. The respondents are graduates of 2015-2019 and were identified using descriptive statistics. A guided questionnaire was used to gather data. Significant findings of this study indicate that 59% were employed wherein the status is subdivided into permanent, temporary, contractual, casual and job orders status in the different government and private business establishments. There are 16.2% who are self-employed and most are online entrepreneurs. It was also found out that most of the online entrepreneurs are involved in selling and baking of products which shows the same interest and a practice of the skills learned. Thus, showing that the graduates of both programs can easily find job aligned to their field of specialization as it was supported by the 59% who are employed.

IOER International Multidisciplinary Research Journal

IOER International Multidisciplinary Research Journal ( IIMRJ)

Ascertaining graduates' employment rate is one of the factors to consider in achieving the institution's vision and mission. Thus, researchers evaluated the employment status of BHRST graduates of the Bohol Island State University-Candijay campus from Academic Year 2015-2018 using mixed methods deploying a modified CHED Graduate tracer questionnaire. Findings revealed that most BHRST graduates are employed after graduation in hotel and restaurant business and landed their first job from one to six months as walk-in applicants in the Philippines. Salaries and benefits are the primary reasons for accepting or leaving their job, wherein P 5,000.00 to less than 10,000.00 are their majority initial gross monthly earnings. Lastly, it was perceived that communication skills and human relations skills are the beneficial competencies they learned from BISU and the OJT curriculum gives them an advantage for work.

Asia Pacific Journal of Education, Arts and Sciences

Research and Statistics Center

In securing job in the highly competitive global marketplace, a master's degree sets apart from other job candidates. With a master's degree, one will be eligible for more jobs especially for managerial position. This study aimed to trace the graduates of MIHM, determine the skills gained from MIHM program; identify the impact of taking MIHM program in terms of personal and professional aspects; determine the impact of the student outcomes (SO) to MIHM; determine the relevance of the courses taken in the current position; and test the significant difference on the skills gained when grouped according profile.

Lyceum of the Philippines University Batangas

Psychology and Education , Sheila Mae Diaz

This research study aimed to determine the employability of Hotel and Restaurant Management graduates of academic year 2017-2021 from Guimaras State College, Philippines. The study made used of the descriptive method. The quantitative method used survey questionnaire to gather data from two hundred thirty-six (236) graduates composed of 95(39.83%) HRST, 61(25.85%) BSHRM and 81(34.32%) BSHM. The data gathering instrument used by the researchers is the modified Graduate Tracer Study from the Commission on Higher Education (CHED). Snowball sampling technique was employed. Out of the 236 graduates there were 200 (84.75%) who were employed. Findings shows that there is equal opportunity among students enrolling in the HRM program was enjoyed by the graduates regardless of their sex and civil status. Majority of the HRM graduates were currently employed locally to HRM related jobs however, there are some who were underemployed and unemployed. In addition, there was a high employability rate among HRM graduates of Guimaras State College.The suggestions to further improve the curriculum concentrated mainly on classroom standards, teaching methods, career guidance activities, and facilities and equipment. To improve the classroom teaching methods, more industry exposures/actual training gained favorable responses while posting of job opportunities on bulletin boards and social media and providing computers with reservation software are also suggested.

Advance Knowledge for Executives

Advance Knowledge for Executives (AKE)

Objective: A postgraduate degree is an advantage to obtaining a higher position, although not a requirement. In line with this, this paper is of great importance as this study assesses the correlation between academic performance and work performance among the graduates of master's in international hospitality management. Method: A descriptive-correlational method was used among the total population of 40 graduates (2016-2020) utilising an adapted instrument from Koopmans et al. (2014). all data were treated using a statistical software known as PASW version 26 to further interpret the result of the study using an alpha level of 0.01 and having the following statistical tools: frequency and percentage distribution, Weighted mean and rank, Analysis of Variance and Pearson R. Result: Based on the result of the study, graduates were on the average level in terms of academic performance as to the comprehensive exam, and only 12.5 per cent were recipients of the Award of Academic Excellence. On the other hand, with regards to work performance, it was confirmed that graduates always manage to excel in the task and contextual performance. Conclusion: It was revealed that there is no relationship between academic and work performance statistically. Recommendation & Implication: It was recommended to the MIHTM program to further enhance the curriculum by creating an activity that would boost the collaborative and relating skills among Research Papers

International Research Journal of Social Sciences

Donald Patimo

This research aimed to describe the employability of the tourism management graduates of Northwest Samar State University (NwSSU), a state university in the Philippine Eastern Visayas Region. To achieve the desired result, the study employed a descriptive research design. The researchers extensively employed the Commission of Higher Education (CHED) Graduate Tracer Survey questionnaires to gather the needed data from the tourism management graduates of the university from SY 2011-2012 to SY 2014-2015. To analyze and interpret the collected data, the researchers made use of frequency counts, percentage distribution, ranking, and the stepwise multiple regression analysis. The majority of the tourism management graduates under study were female, single, young, and city-residents. Most of the tourism management graduates under study were employed immediately after graduation in rank-and-file positions. The best predictor of the employability of tourism management graduates was their location of the residence. With these, the employment support system of the university may fully activate in the first 6 months after graduation in tourism management. To improve further the employability of tourism management graduates, the OBEdized curriculum in tourism management may include the strong emphasis on communication and human skills trainings on all subjects offered.

Mark Justine Vicera

Every higher academic institution in the Philippines is geared towards the delivery of quality higher education to its clientele alongside various academic thrusts like research, extension and among others. The study is conducted to trace the employability status of the BSBA marketing management graduates of Palawan State University Coron campus from the school year 2018-2020. A quantitative research methodology was used in the study utilizing the standard tracer study questionnaire form of the Commission of Higher Education (CHED). The study was conducted on all twenty-eight (28) BSBA marketing management graduates of PSU Coron and was conducted through a combination of face-to-face and online interviews. The findings revealed that most graduates are female, unmarried and regular or permanent employees. The majority of the respondents work in the retail and wholesale trade located primarily in the Palawan province. Most of the participants are employed in rank-and-file or clerical positions whose monthly incoming ranges from P5000-P10,000. Ultimately, communication skills were the competencies gained by the graduates that are useful to their present jobs. It can be inferred that the BSBA marketing management graduates are currently employed and enjoying the corporate industry. The knowledge and skills they have gained from the university significantly improve their competence. Thus, the researchers recommend conducting a follow-up tracer study of the program to continuously assess the employability status of the graduates and propose measures to improve the curriculum of the program.

Academic Research International

Nurhazani Shariff

Hospitality Industry in the Philippines Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Philippines Tourism and Hotel Market Report is Segmented by Type (business Tourism, Vacation Tourism, Eco-Tourism, Cultural Tourism, Adventure Tourism, and Event Tourism), Tourist (domestic and International), Booking Channel (phone Booking, In-Person Booking, and Online Booking). The Report Offers Market Size and Forecasts for the Tourism and Hotel Industry in the Philippines in Value (USD) for all the Above Segments.

Philippines Tourism & Hotel Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

Philippines Tourism & Hotel Market Analysis

The Philippines Tourism And Hotel Market size is estimated at USD 2.75 billion in 2024, and is expected to reach USD 3.37 billion by 2029, growing at a CAGR of 4.15% during the forecast period (2024-2029).

The Philippine economy depends heavily on the tourism industry. The hotel industry is essential to the growth of the Philippine tourism sector. It saw a steady increase in the demand for rooms from tourists from both local and foreign countries who come for leisure and business, post-pandemic recovery. A thorough infrastructural plan and a strong marketing campaign contributed to the rise in visitor arrivals over the past few years. The Philippines' hospitality and tourism industries are experiencing a boom in domestic and overseas travelers. The top four preferred destinations for domestic travel are Boracay, Baguio, Palawan, and Siargao, which are seeing an influx of visitors. The demand for hotels will rise due to the travel industry's expansion.

The Philippines offers a wide variety of experiences as an ecotourism destination. Based on the type of visitors to the Philippines, the domestic tourism market will continue to be profitable. The country's international tourist industry benefited from transforming airport terminals into global gateways, with many visitors arriving by air. With the modernization of the airports in Davao and Iloilo City, direct charter flights from Singapore are now possible.

Philippines Tourism & Hotel Market Trends

Expanding airways network in philippines.

Air travel benefits the economy as a whole and consumers by enabling quick connectivity between places. The essential drivers of economic growth, the flows of people, capital, goods, and ideas, are made possible by these virtual bridges in the sky. During the busiest travel season, which runs from March to April, there is an extraordinary demand from tourists and expats for travel between the United Arab Emirates and popular places in the Philippines, such as Manila, Cebu, and Clark. Travel agencies in the industry claim that increased traffic from the United Arab Emirates resulted from the start of the super-peak tourist season during Holy Week/Easter. Additionally, carriers in the Philippines and the United Arab Emirates are working hard to capitalize on the seasonal demand.

By collaborating with Philippine Airlines, Emirates will be able to increase its presence in East Asia and create new channels for trade and tourism that will bring in more visitors. In the upcoming months, they want to grow the partnership by adding more points via Cebu and providing the partner airline's customers with more travel options to Emirates destinations in the Americas, Europe, and the Middle East.

Increase in Sales in the Food and Beverages Sector

In the Philippines, the food and beverage industry is a rapidly expanding sector that makes a substantial economic contribution. It encompasses a variety of companies, ranging from tiny food carts to large international enterprises. Jobs in the industry range from those for cooks and waiters to those in marketing and sales. One of the main drivers of the Philippine economy is the quickly expanding food and beverage sector, which accounts for roughly half of the country's manufacturing sector. Food production in the Philippines is among the highest in Asia, with the food processing industry. For the food and beverage business in particular, brand reputation is crucial due to rising brand consciousness, worries about food safety, and the comparatively high rate of counterfeiting in the nation.

The food and beverage business is growing rapidly as a result of the rise in restaurants, fast-food franchises, and meal delivery applications like Grub Hub, Caviar, and others that increase customer access. In addition, one of the main factors predicted to boost demand for the food and beverage market is consumers' growing desire for fresh, natural, and organic foods as a result of growing health consciousness.

Philippines Tourism & Hotel Industry Overview

The Hospitality Industry in the Philippines is moderately fragmented. The report covers major international players operating in the tourism and hotel industry in the Philippines. In terms of market share, few of the major players currently dominate the market. However, with factors such as technological advancements and service innovation, infrastructure development by local government and other facilities is attracting businesses and tourists. The major players dominating the market are Ascott International, Baymont Inn & Suites, Best Western, Citadines, and Crown Regency Hotels & Resorts.

Philippines Tourism & Hotel Market Leaders

Ascott International

Baymont Inn & Suites

Best Western

Crown Regency Hotels & Resorts

*Disclaimer: Major Players sorted in no particular order

Philippines Tourism & Hotel Market News

• June 2023: BWH Hotels expanded its presence in North America and Europe, as well as in Africa and Asia. The BWH hotels are now available in Austria, Canada, Dubai, the United Arab Emirates, Ethiopia, France, India, Japan, the Netherlands, Saudi Arabia, Sweden, Tanzania, and the United States.
• March 2023: Wyndham Hotels & Resorts, the world's largest hotel franchisor with 9,100 hotels in more than 95 countries, announced a new partnership with Groups360. It will allow for immediate online multiroom booking of rooms.

Philippines Tourism And Hotel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers

4.1.1 Rise in the Number of Social Media Influencers is Driving the Growth in the Market

4.1.2 Increasing the Recreational Activities Boost the Tourism Industry

4.2 Market Restraints

4.2.1 Language Barriers for International Tourists

4.2.2 Labor Shortages

4.3 Market Opportunities

4.3.1 Government Initiatives are Anticipated to Increase the Philippines' Tourism Industry

4.3.2 Providing Affordable Airfare Options to Consumers

4.4 Porter's Five Forces Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers/Consumers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products

4.4.5 Intensity of Competitive Rivalry

4.5 Impact of COVID-19 on the market

4.6 Insights on Leading Cities in Philippines with respect to Number of Visitors

4.7 Insights on Shared Living Spaces Impact on the Hospitality Industry

5. MARKET SEGMENTATION

5.1 By Type

5.1.1 Business Tourism

5.1.2 Vacation Tourism

5.1.3 Eco-Tourism

5.1.4 Cultural Tourism

5.1.5 Adventure Tourism

5.1.6 Event Tourism

5.2 By Tourists

5.2.1 Domestic

5.2.2 International

5.3 By Booking Channel

5.3.1 Phone Booking

5.3.2 In-Person Booking

5.3.3 Online Booking

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Ascott International

6.2.2 Baymont Inn & Suites

6.2.3 Best Western

6.2.4 Citadines

6.2.5 Crown Regency Hotels & Resorts

6.2.6 Scorpio Travel and Tours Inc

6.2.7 Baron Travel

6.2.8 Vansol Travel & Tours

6.2.9 Marriott International

6.2.10 GoldenSky Travel and Tours*

• *List Not Exhaustive

7. FUTURE MARKET TRENDS

8. DISCLAIMER AND ABOUT US

Philippines Tourism & Hotel Industry Segmentation

Hospitality is a term used to describe a wide range of services in the service industry. Lodging, food and beverage services, event management, theme parks, and transportation are all part of the hospitality industry, which encompasses hotels, restaurants, and bars. The hospitality industry in the Philippines is segmented by type, tourist, and booking channel. By type, the market is segmented into business tourism, vacation tourism, eco-tourism, cultural tourism, adventure tourism, event tourism, cruise tourism, and medical tourism. By tourists, the market is segmented into domestic and international. By booking channel, the market is segmented into phone booking, in-person booking, and online booking. The report offers market size and forecasts for the Tourism and Hotel Industry in the Philippines in value (USD) for all the above segments.

Philippines Tourism And Hotel Market Research Faqs

How big is the philippines tourism and hotel market.

The Philippines Tourism And Hotel Market size is expected to reach USD 2.75 billion in 2024 and grow at a CAGR of 4.15% to reach USD 3.37 billion by 2029.

What is the current Philippines Tourism And Hotel Market size?

In 2024, the Philippines Tourism And Hotel Market size is expected to reach USD 2.75 billion.

Who are the key players in Philippines Tourism And Hotel Market?

Ascott International, Baymont Inn & Suites, Best Western, Citadines and Crown Regency Hotels & Resorts are the major companies operating in the Philippines Tourism And Hotel Market.

What years does this Philippines Tourism And Hotel Market cover, and what was the market size in 2023?

In 2023, the Philippines Tourism And Hotel Market size was estimated at USD 2.64 billion. The report covers the Philippines Tourism And Hotel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Philippines Tourism And Hotel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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Philippines Tourism And Hotel Industry Report

Statistics for the 2024 Hotel in the Philippines market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hotel in the Philippines analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Philippines Tourism And Hotel Market Report Snapshots

• Philippines Tourism And Hotel Market Size
• Philippines Tourism And Hotel Market Share
• Philippines Tourism And Hotel Market Trends
• Philippines Tourism And Hotel Companies
• Philippines Tourism And Hotel News

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The State of the Hospitality Industry in the Philippines in 2020

The Philippines’ hospitality industry is currently weathering a blow from COVID-19. As of October 2019, tourism in the country is a Php 2.2-trillion-strong industry and generates more than 12% of the GDP. According to the Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat, the industry also employs about 5.4 million people under various sectors such as accommodations and transportation.

By May 2020, the numbers have changed drastically. Tourist arrivals in the Philippines have declined by more than 50%, from 2.8 million to just above 1 million. Secretary Puyat also said that the revenue from tourist arrivals have decreased by 55% from January to April of this year. Worldwide, tourist travels have dropped by nearly 60%.

How the Biggest Luxury Resorts and Casinos Are Faring

The same fate has also struck the country’s biggest luxury resorts. The most prominent among them include multi-billion-dollar resorts City Of Dreams, Solaire, and Okada in Paranaque and Resorts World in Pasay. For perspective, luxury resort and casino Okada, which opened only last December 2016, announced in May 2020 that they will be laying off more than 1,000 of its staff. And with these establishments also housing casinos as part of their entertainment options, this has undoubtedly also affected the local casino industry.

If you want to learn more about the status of the casino industry in the Philippines. It reviews the top casino sites for Filipinos and monitors the changes in the local laws. The bottom line, however, is that resort-casinos are currently experiencing losses. They are also trying to capitalize on the possibilities of online gaming.

Indeed, just as various industries and individuals have turned to online work arrangement and income opportunities, the casino industry has also turned to digital set-ups. The outlook is hopeful; in the third quarter of 2019, e-gaming parlors and other online gaming outfits generated about US$ 13 million in gross gaming revenue or GGR. This is a 13% increase from the same period in 2018.

Meanwhile, another form of legal gambling in the country is set to reopen. The Philippine Charity Sweepstakes Office (PCSO) resumed lotto games last August 4, which is certainly good news for lotto outlet operators .

The New Normal for the Hospitality Industry

There are plenty of viable business opportunities during the pandemic, most of which are predominantly online. While not completely possible for the hospitality industries, there are certain aspects that can be more smoothly transitioned to digital platforms. For example, museums can offer virtual tours to minimize physical contact. It can even be an avenue for expansion since local museums can easily attract customers from out of town or even out of the country.

The DOT has also issued tourism standards, which will be in place until a vaccine for COVID-19 has been developed. The protocols, which include the following, are based on information provided by the Department of Health and the World Health Organization:

• Maximum of double occupancy for hotels.
• 50% occupancy in terms of dining operations.
• Regular sanitation/disinfection of hotels, resorts, tourist transports, meeting and exhibit venues, spas, and similar tourism-related establishments.
• Proper PPE or personal protective equipment and sanitation/disinfection devices for tourism workers, provided by the establishments.
• No buffets are allowed in hotels and restaurants.
• Strict capacity limits for hotels, restaurants, parks, meetings and conventions, transport services, and the like.
• Contactless check-ins for hotels.

In addition to these above protocols, the DOT is also set to develop online systems so that they can continue to conduct tourism-related transactions such as accreditations and training. Moreover, there will also be regular inspections of all tourism-related establishments.

The Future of Tourism Post-COVID

According to DOT Undersecretary for Tourism Regulation, Coordination, and Resource Generation Arturo P. Boncato Jr, there are already about 1,000 hotels that have resumed operations as of May 2020. They account for more than 60,000 rooms, although most of these are allocated for OFWs and employees in essential industries. Boncato also said that, under general community quarantine, the hotel industry is also allowed to fully reopen following the guidelines mentioned above.

Meanwhile, last April 2020, Horwath HTL Singapore and Tajara Hospitality published a sentiment survey among 49 hotels and 23 resorts in the Philippines. Horwath HTL is the world’s largest hospitality consulting brand, while Tajara is a local hospitality consulting and development company.

The respondents of the survey are highly optimistic regarding domestic corporate demand. They are also confident that domestic leisure travel will recover positively, even as they noted that foreign leisure travel might not experience the same improvements. In the same vein, the respondents felt that domestic demand for MICE or meetings, incentives, conventions, exhibits will also have a healthy recovery.

When it comes to flights, the Air Carriers Association of the Philippines has conducted studies on what kinds of measures to adopt in the new normal. Some of the suggestions include not making the middle seats unavailable to passengers and imposing a 70% capacity on all planes. PPEs are also required for the flight crew, while passengers may be required to wear both masks and face shields.

There are a lot of factors that need to be fulfilled before the hospitality industry can resume full operations and start on the road to recovery. These include the reduction of local transmission of the virus, as well as the development and timely acquisition of a vaccine. Until then, major players in the hospitality industry can only wait with bated breath.

Glen Dimaandal is the founder and CEO of the GDI SEO Company, a search marketing agency based in the Philippines. He is a former SEO Manager at Fortune 500 corporations and is now a full-time entrepreneur.

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BS in Hospitality Management in the Philippines

• Read about the BS in Hospitality Management course: Start reading >>

Find Hospitality Management schools

Program overview.

The Bachelor of Science in Hospitality Management (BSHM) is a four-year degree program that covers the process of conception, planning, development, human resource and management of the different aspects of the hotel, restaurant, and resort operations. The program provides students with technical skills, as well as knowledge in marketing, finance, budgeting, staffing and other fields of business. The program also aims to teach entrepreneurship skills. 

Recommended Senior High School Strand

Students who want to pursue a degree in Hospitality Management are encouraged to take the Home Economics strand under the Technical-Vocational and Livelihood (TVL) track. The strand covers interesting topics like beauty and wellness, cooking, fashion designing, tourism, hospitality, and handicrafts. These topics are helpful to incoming college students as it teaches the basics of their degree program.

Subjects and Curriculum

• Principles of Tourism
• Tourism Planning and Development
• Total Quality Management
• Culinary Arts and Sciences
• Entrepreneurship and Business Planning
• Events Management
• Principles of Management
• Principles of Marketing
• Basic Accounting
• Basic Finance
• Human Behavior in Organization
• Business Communication
• Management Information System
• Computer Application for the Hospital Industry

Admission Requirements

Qualifications

• The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

• The students must pass the College Admissions Test of the university.

Basic Requirements

• Form 138 - High School Report Card (Original and Photocopy)
• Recommendation letter from High school principal and guidance counselor
• Most recent medical and dental health record
• Copy of NSO Certified birth certificate
• Certificate of Good moral character
• Copy of honorable dismissal
• Copy of high school diploma
• (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Hospitality Management are expected to be able to:

• Comply with enterprise standards when producing food products
• Apply skills in management in food and beverage service and operations
• Provide a full guest cycle services for guests
• Implement a risk management program to maintain safety and security in the workplace
• Provide food and beverage services based on industry standards

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in hotel, resort, events management companies, and travel and tour companies or agencies.

Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

The BS in Hospitality Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 

Career Opportunities

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Ph.D. Hospitality, Hotel Management and Tourism

The Ph.D. degree in Hospitality, Hotel Management, and Tourism prepares students for a career as a university faculty member or research scientist in the private sector or a government agency. 

Program Details

• Degree: Ph.D. Hospitality, Hotel Management and Tourism
• Credit Hours: 66 hours of graduate classes minimum, plus other courses assigned by the student’s advisory committee

The Ph.D. degree prepares students for a career as a university faculty member or research scientist in a government agency or the private sector.

While each Ph.D. program is customized by the student and their advisor depending on the needs of the student, all Ph.D. students should take a minimum of 21 credits within the department  (not including HMGT 691 ).

Ph.D. Coursework should include:

• Minimum of 3 credits quantitative statistics
• Minimum of 3 credits qualitative statistics 
• Minimum of 3 credits of research methods 
• Minimum of 24 hours of HMGT/RPTS 691 (Research) 

Final degree plan MUST be approved by all members of their committee and should reflect the rigor expected of a doctoral degree. 

All students must pass a final comprehensive examination administered by their advisory committee. At the end of the semester in which the exam is given, there are no more than 6 hours of coursework remaining on the degree plan (except 681, 684, 690, 691, and 693). 

For Graduate admissions questions, contact Koy Moser. For academic questions, contact Melyssa-Anne Strickland.

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Q1 2024 Albuquerque Retail Market Report

National Tenants Anchor 110K SF at the New Carlisle Crossing Shopping Center

Key takeaways.

• The first quarter of 2024 experienced significant activity from several national tenants moving around in the market. Net absorption for the quarter landed at negative 27,816 SF for an overall vacancy rate of 6.39%.
• Whole Foods vacated its location on Carlisle for a 47,000 SF space directly across the street, doubling its footprint, and was joined by American Home Furniture’s (AHF) new 62,000 SF store. On the flip side, AHF’s departure from 3535 Menaul added 125,000 SF back into the vacancy rate. Natural Grocers vacated 18,000 SF at Montgomery Crossing, which is expected to quickly be occupied by a new tenant.
• Vacant boxes from previous quarters remain on the market as crime and shrinkage still deter many national tenants. The newest box to vacate, 3535 Menaul (former AHF), has proposed plans for demolishing the existing structure to make way for future pad sites.