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• Local Expert Toolkit
• Listing Agent

Listing Presentation Template

• December 13, 2018

Download and customize this professionally designed presentation with your own information and leverage it at your next listing appointment!

• Completely customizable for digital or print use
• Allows you to highlight your specific online marketing strategies
• Shows statistics on consumers’ buying habits and how they have moved online
• Can integrate slides into your own corporate listing presentation

Click to Download Listing Presentation Template

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Benefits of a Listing Presentation for Real Estate Agents

There are numerous advantages to developing a robust property sales pitch as a real estate agent. Foremost, it’s an opportunity to exhibit your knowledge, professionalism, and track record to prospective clients. A well-crafted presentation can bolster your reputation and instill confidence in potential clients that you possess the qualifications to effectively sell their properties.

An outstanding property sales pitch can help you distinguish yourself from other agents who may be vying for the same business. By delivering a concise and persuasive marketing strategy, you can set yourself apart and illustrate why you’re the optimal choice for the task.

The objective of the property sales pitch is to secure more property listings. A compelling and carefully constructed presentation can sway potential clients to opt for your services over those of other agents, ultimately resulting in an increase in listings and sales.

Lastly, an effective property sales pitch can aid in cultivating stronger connections with prospective clients. By investing the time to comprehend their requirements and concerns and offering a tailored marketing blueprint, you can convey your dedication to their success and establish trust and rapport that may lead to enduring business associations.

• Establish credibility and professionalism with potential clients.
• Demonstrate your expertise and experience in the real estate industry.
• Stand out from other agents who may be competing for the same business.
• Communicate your unique who may be proposition to potential clients.
• Provide a clear and compelling marketing strategy for selling a home.
• Win more listing and sales.
• Increase your income and commissions.
• Create stronger relationships with potential clients.
• Build trust and rapport with potential clients.
• Provide a roadmap for the selling process, which can help alleviate concerns and anxiety.
• Outline your approach to marketing and advertising the property.
• Provide market data and analysis to help sellers understand the current real estate landscape.
• Demonstrate your attention to detail and professionalism.
• Show your commitment to the success of the client and their property sale.
• Boost your confidence and improve your overall performance as a real estate agent.

How to Create the Best Listing Presentation?

Drawing from my experience as a seasoned real estate agent, I can attest that crafting a successful property sales pitch demands dedication, hard work, and meticulous attention to particulars. Here are some recommendations to assist you in developing the most effective property sales pitch possible:

• Know your audience : Understand who your potential client is and what their needs and goals are. Tailor your presentation accordingly.
• Use visuals : Incorporate high-quality photos, videos, and infographics to showcase your expertise and the property.
• Showcase your track record : Highlight your experience and success as a real estate agent. Share case studies or examples of past properties you’ve sold.
• Be informative : Include a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Explain your marketing strategy : Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Highlight your services : Let potential clients know what sets you apart from other agents. Share your unique value proposition and services.
• Be organized : Use a clear and logical structure for your presentation. Break it down into easy-to-digest sections.
• Practice : Rehearse your presentation to ensure that you’re confident and engaging during the actual meeting.
• Be authentic : Be yourself and let your personality shine through. Potential clients will appreciate your honesty and authenticity.
• Follow up after listing presentation : After the meeting, follow up with potential clients to answer any questions and provide additional information if necessary.

Listing Presentation Tools

Various presentation tools are available to aid real estate agents in crafting polished and convincing property sales pitches, which can ultimately secure the confidence and business of prospective clients. Here are a few examples of such tools, including Trafft, Highnote, Pixlr, Grammarly, and Jasper:

• Trafft – the best online booking system that helps agents streamline their booking process, making it easier to set up and schedule listing presentations with potential clients.
• Highnote – real estate presentation software that allows agents to create multimedia presentations that incorporate video, audio, and images. It’s a great way to showcase your expertise and provide a more engaging and interactive experience for potential clients.
• Pixlr – photo editing software that helps agents enhance and edit photos of a property, making them more attractive and compelling to potential buyers.
• Grammarly – a writing assistant tool , can help agents ensure that their presentation is error-free and grammatically correct, which can add to their professionalism and credibility.
• Jasper – helps agents generate content for their presentations, such as property descriptions, market analyses, and marketing materials. It uses artificial intelligence to create high-quality and relevant content that can save agents time and effort.

Listing Appointment Checklist

To help you ensure that your presentation is comprehensive and effective, we’ve created a listing appointment checklist :

• Ask Thoughtful Questions Before Listing Appointment. You can ask the potential client about their goals and objectives for selling their property. Make sure you understand their needs and expectations. I’ve written an in-depth guide about questions to ask sellers at listing appointment that will be helpful
• Get To Know the Property. Explain how you’ll Include high-quality photos and videos of the property, as well as a detailed description of its features and benefits in the buyer presentation.
• Find Out Everything About the Neighborhood
• Perform Competitive Market Analysis (CMA). Provide a thorough analysis of the local real estate market, current trends, and buyer behavior.
• Learn How to Prepare for a Listing Appointment. Outline how you will market and advertise the property to potential buyers. Highlight your unique approach and marketing materials.
• Mention Relevant Results and Testimonials. Share case studies or examples of past properties you’ve sold. Provide references or testimonials from satisfied clients.
• Go Over and Beyond at Your Listing Appointment. Highlight any additional services you offer, such as staging, virtual tours, or professional photography.
• Follow Up After Listing Appointment. End your listing appointment with a strong closing statement that summarizes the key points and highlights the value you can bring to the potential client. You can do it as a follow-up listing presentation.

Listing Presentation Examples

If you’re looking for inspiration and guidance on how to create a winning listing presentation, there are plenty of great examples available on our website. Check out some of the top real estate listing presentation examples and create a winning one. Just remember to tailor your presentation to your audience and highlight your unique value proposition as a real estate agent. With a little research and creativity, you can create a listing presentation that sets you apart from the competition and wins the trust and business of potential clients.

Listing Presentation Template

If you’re looking for a comprehensive and customizable listing presentation template , look no further! We have prepared an amazing template that includes all the essential sections you need to create a persuasive presentation. Our template includes a cover slide, introduction, market analysis, marketing strategy, property details, pricing strategy, case studies, references, additional services, and a closing statement.

The best part is that you can easily customize and personalize the template to fit your unique style and brand. Whether you’re a seasoned real estate agent or just starting out, our template can help you create a professional and persuasive listing presentation that wins the trust and business of potential clients. So, what are you waiting for? Check out our listing presentation templates today and take your real estate business to the next level!

What You Need to Know About Luxury Listing Presentations

Luxury listing presentations require a different approach than regular listing presentations. Luxury properties often require a more sophisticated and personalized approach to marketing and advertising. As a result, luxury listing presentations must be tailored to the needs and preferences of high-end clients.

Luxury listings should be presented with high-quality photography, videography, and virtual tours that showcase the property's unique features and amenities. Additionally, luxury listing presentations should include a comprehensive analysis of the local luxury real estate market, including recent sales, current trends, and buyer behavior.

When it comes to luxury listing presentations, attention to detail is key. Every aspect of the presentation should be polished and refined, from the font and layout to the language and tone used. You should emphasize your expertise and experience in the luxury real estate market, as well as your ability to provide personalized and discreet services to high-end clients.

Luxury listing presentations should also include a detailed marketing plan that showcases the property to the right target audience, such as affluent buyers and investors. By taking a personalized and sophisticated approach to luxury listing presentations , you can successfully market and sell high-end properties and build a reputation as a trusted and knowledgeable luxury real estate professional.

How to Follow Up After a Listing Presentation

Following up after a listing presentation is a crucial step in the sales process. Here are 5 tips on how to follow up after a listing presentation:

• Send a thank-you email: After the presentation, send a personalized email thanking the potential client for their time and the opportunity to present your services. Mention a few key points that you discussed during the presentation to reinforce your value proposition.
• Address any concerns or questions: If the potential client had any concerns or questions during the presentation, make sure to address them in your follow-up email. This shows that you listened and care about their needs.
• Provide additional resources: Include any additional resources or information that may be helpful to the potential client. This can be anything from market reports to links to your online portfolio or social media channels.
• Send a follow-up listing presentation: If the potential client seems interested in your services, send a follow-up meeting to encourage further discussion.
• Keep in touch: Even if the potential client decides not to work with you at the moment, keep in touch and send occasional updates on the local real estate market or any new listings that may be of interest to them. This can help build a long-term relationship and may lead to future business.

Real Estate Listing Presentation Software

Highnote is an incredible real estate presentation software that will elevate your listing presentations. With its easy-to-use interface and robust set of features, Highnote can help you create stunning and interactive presentations that capture the attention of potential clients. Highnote allows you to easily add images, videos, and interactive widgets to your presentation, making it more engaging and memorable for viewers. Plus, you can easily customize your presentations with your branding and style, ensuring that they reflect your unique value proposition as a real estate agent. With Highnote, you can create a professional and persuasive listing presentation that helps you stand out from the competition.

Ready to elevate your next listing presentation? Try Highnote for free today and see for yourself how it can help you win more business. With a variety of real estate listing presentation templates and design options, you can quickly and easily create a stunning presentation that showcases your expertise and experience in the real estate industry.

The intuitive analytics dashboard is a nice addition that allows you to track how viewers are engaging with your presentations and adjust your strategy accordingly. Don’t wait any longer to take advantage of this amazing real estate presentation software. Try Highnote with this free resource all for free and start creating beautiful and persuasive listing presentations that help you close more deals!

See how Highnote instantly elevates your listing presentations and helps you land more clients.

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Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

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Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property. Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process, from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

Jump ahead to page section

Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource it to a professional.

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

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Listing Presentation Templates

Show off your expertise and demonstrate why you're the best agent for the job with eye-catching visuals and informative data using Venngage’s selection of professional and functional listing presentation templates.

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Listing Presentation Templates for Real Estate

Win over sellers with compelling listing presentations crafted from Xara Cloud’s tailored Listing Presentation Templates. Designed for real estate professionals seeking to make a lasting impression, with easy customization. Our Marketing Center makes the process easy:

• Paste a link or MLS ID to auto-populate your presentation with property details.
• Highlight your agency’s brand and automatically integrate agent information.
• Directly send your polished presentation to clients or your office with our click-to-print, or share as a link.
• Centralize all your visuals, from property photos to logos, in one accessible location.
• Build agency-specific templates to ensure quick customization without the risk of overwriting.

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How to Create a Listing Presentation

Whether you’re a real estate brokerage aiming to equip your agents with professional listing presentations, or an individual agent striving to impress potential sellers, creating a captivating listing presentation with Xara Cloud should be a straightforward process.

Select a Template or upload a PDF of current one.

Choose from our collection of professionally designed listing presentation templates tailored to Real Estate Professionals.

Customize Your Presentation

Easily incorporate your brand, auto-fill with property details from your website (just paste a link) or MLS, and personalize the text and images to highlight the property’s best features.

Present, Share, or Download

Showcase your listing presentation directly to clients by emailing or hanging it on our site as a link, or hit print and get a professional finish presentation straight to your office.

Ditch the design tools, automate your marketing process

Auto-create with MLS

Market every property

Improve brand reach

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Elevate Your Listings and agency with better marketing

Xara Cloud simplifies presentation creation, letting agents focus on selling. A new level of productivity.

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Delivering Solid Listing Presentations

Beyond the listing presentation template creation. what makes a listing presentation successful.

A listing presentation is an interview with a seller to represent him in a real estate transaction. To impress the homeowner and win the listing, you should use compelling slides that show that you are the best agent for the transaction. Normally a listing presentation will start with an interview to set expectations and get to know the owner. Then you should show them why you are the right agent:

• How many properties have you sold?
• How many properties are similar to this one?
• How long did it take you to sell them?
• For what price did you sell them (how close to the asking price)?

Besides introducing yourself, a listing presentation is also a great chance to talk about your brokerage and inspire trust. Quickly describe their values or some impressive numbers. Showing local market data will not only be very valuable for the homeowner but will also position you as an expert on the topic. Present some historic pricing trends, the number of sales per season, etc. You can find listing presentation templates in Xara Cloud that will help you look professional even if you don’t have any design experience. Simply take a template and replace the photos, texts, and graphics. Our designs can also automatically brand to your brokerage colors

Can Xara Cloud’s listing presentation templates automatically adjust to my brokerage’s branding?

Yes, Xara Cloud’s templates are designed to automatically adjust to your brokerage’s branding. When you use Xara Cloud for your listing presentations, you can:

• Brand Consistency : Automatically apply your brokerage’s specific colors, logos, and fonts across all presentation templates, ensuring a consistent and professional appearance.
• Easy Setup : Simply input your brand’s website into the brand editor once, and Xara Cloud’s AI will automatically apply brand elements such as logos, colors, fonts to any template you choose, saving you time and effort.
• Flexibility : If you need to adjust branding for a specific presentation, maybe you have a dark and light version of your brand, or want to update your brand elements, Xara Cloud allows for easy modifications to keep your presentations up-to-date and aligned with your current branding strategy.

This feature ensures that all your listing presentations and other marketing materials, are consistent and reflect your brokerage’s identity, helping your professional image and brand recognition in the market.

Deliver your agency’s best marketing with Xara Cloud’s marketing center

5 Steps for Your Best Real Estate Listing Presentation [+ Template]

When you meet with a prospective client to discuss listing their home for sale, you need to provide the important information they need while convincing them that you are the right agent for the job. Our guide to a successful real estate listing presentation walks you through the information you should include and provides a handy checklist and template for your use in creating your own.

When a real estate agent “interviews” with a potential client to represent them, the most successful agents come prepared with a real estate listing presentation. This is typically a PowerPoint or PDF deck that details your experience in the area, your brokerage’s recent successes, and how you plan to best represent their interests through your sales and marketing efforts. Here we outline our tips for creating your best real estate listing presentation, and you can also jump to the downloadable assets below:

Real Estate Listing Presentation Checklist

Real estate listing presentation pdf, real estate listing presentation template (powerpoint), 5 steps for a successful listing presentation.

Though we’ve included these points in our real estate listing presentation checklist and PDF below, it’s still helpful for agents to understand what types of information they should be including and emphasizing during their listing presentation.

1. Highlight Your Skills

Competition for real estate agents is steep, so if you’ve gotten as far with a prospect as a sit-down meeting, you need to make the most of it. Start your listing presentation by explaining why you specifically are uniquely suited to represent their interests. What about you and your experience differentiates you from your competitors, and will help the prospect remember you?

Use the first couple of slides to highlight your recent successes and case studies with past clients. You could showcase how quickly you were able to help a previous client sell their property or how you worked with them through a tricky situation and understood their unique needs. You can also use this time to include statistics and case studies from your brokerage, so the potential client understands that you have an experienced and successful team at your back.

2. Let the Prospect Talk

Once you’ve said your piece and made your initial pitch, it’s time to let your potential client talk about why they are looking to hire a real estate agent. Give them time to respond to what you’ve said and explain their expectations. While they’re talking, make sure you are making periodic eye contact and taking notes to show that you value what they are saying. You should also be prepared with clarifying questions to ask, such as:

• What is your expected timeline to rent/sell?
• What is your ideal listing price?
• Are you looking to work with any particular types of renters/sellers, ie young couples, families, single professionals, fix and flippers, etc.?
• Can you take me on a tour of the property so I can better assess its value and assets?
• Are there any unique assets or problems about the property that I should know about?

3. Explain Your Marketing Strategies

Now that you’ve both had a chance to talk about your backgrounds, you can begin providing more specific examples of how you plan to market their property to their ideal buyer or renter. You should include screenshots of your various marketing channels with engagement metrics (if you have them) to demonstrate how this process works to connect with interested buyers. You can cover channels such as:

• Social media posts, stories, and direct messages
• Email drip campaigns and newsletters
• Multiple listing services (MLS)
• Direct marketing tactics such as prospecting postcards
• Networking events and open houses
• The types of photography and physical assets you have on hand

4. Go Through the Selling/Renting Process

At this point in the listing presentation, you should cover the general process and timeline that you will be following. Unless they are experienced real estate buyers and sellers, many prospects might not know exactly how this process works, and covering your projected timeline from the beginning can help manage client expectations. You can cover the basic steps including:

• Completing a comparative market analysis (CMA) to accurately determine listing price
• Listing the property and creating the marketing plan
• Preparing the home and conducting open house showings to interested buyers/renters
• Negotiating price with interested parties
• Setting up a certified home inspection (if applicable) and closing on the agreement

5. Use Data to Illustrate Your Pricing Recommendation

For the final section of your listing presentation, you should be prepared to talk about current market conditions and how this will affect your potential client. Come prepared with data visualizations so that you can confidently speak about how the market is trending and what the prospect can expect in terms of pricing. Use this data to give a ballpark estimate for how you would price their property, and see if this matches up to their expectations. From here, you can schedule the comparative market analysis for a few days later.

Based on your potential client’s expectations and what you’ve seen of the property, you can conduct more in-depth research to give them an accurate pricing recommendation. Not only does this second appointment give you time to more thoroughly research the property, but it also allows you to stay top-of-mind with the prospect as they wait to hear your estimate.

Now that you understand the broad sections to include in your listing presentation, you can download the checklist below for a summary of these points.

If you’ve got a last-minute listing presentation coming up or simply don’t feel like creating your own deck from scratch, feel free to download our PDF template below and customize it for your own needs.

For your convenience, we’ve also included the template here as a PowerPoint file since this may be easier to quickly download and edit. You can check it out on Dropbox .

We hope these tips and customizable assets help you ace your next real estate listing presentation and win a valuable new client to your cause. For clients looking to fill their rental vacancies, you can always use our easy tenant screening and rental application services to find the perfect tenants.

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Home PowerPoint Templates Business PowerPoint Templates Real Estate Listing Presentation Template

Real Estate Listing Presentation Template

The Real Estate Listing Presentation Template features a professional slide deck to showcase property listings in real estate discussions and meetings. In real estate, displaying property listings attractively is part of marketing. Professionals display the features and details of their properties on sale or rental using creative styles and thus put a lot of effort into making a catchy layout. We have simplified this concern by developing this real-estate PPT template with 100% editable segments. This PowerPoint template has a vibrant color scheme to engage the audience and has a collection of modern visuals to add relevant information. The slides included in this template are compatible with all screen sizes, PowerPoint versions, and Google Slides. 

This Real Estate Listing Presentation Template begins with a title slide to mention the real-estate agency name or introduction. In the background of this page, the company building or a scenic picture can be adjusted according to needs. The slide has a blue theme, and the other slides have a blue and yellow color scheme with white and black fonts. After the title page, the following slides provide different orientations to display the listings. Each block on these slides carries the property image, price tag, and symbols showing the number of rooms and bathrooms. For instance, the second slide has the space to mention four listings, while the third helps show a single listing on the page. These slides also have the space to add the company logo, page number, and text boxes to add relevant information. 

Our real estate listing template also provides the slides for presenting the agent qualifications & contacts, team members, data analysis through a line chart, and client testimonials. Users can choose the layouts and edit them according to their requirements. A detailed property features slide is also included in this slide deck for displaying important listings. The image placeholders and the details can be modified conveniently with a click. So, download and try this real-estate template now!

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25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Securing The Listing: How To Create Listing Presentations That Seal the Deal

Picture this: you’ve met with a prospect for the first time and you’re discussing the potential sale of their home. The conversation is flowing smoothly, and you feel like you are radiating knowledge, trust and credibility. What’s your secret weapon? A listing presentation that’s not just a presentation, but a pathway to converting home sellers to clients with tangible professionalism.

In the real estate world, a listing presentation isn’t just a slideshow of fancy graphics and charts. It’s your chance to make a lasting impression.It takes advantage of your first touchpoint when you meet a potential client to help you pitch your skills, showcase why they should work with you, and build trust like a true real estate expert. After all, you’re not just selling properties, you’re creating bonds that could last a lifetime.

Now, I’m sure we’ve convinced you about the power of listing presentations, but here’s the big question: How do you create a listing presentation? 

In this guide, we cover the nitty-gritty of listing presentations, the key elements of a listing presentation and some expert tips to make sure your presentation is the best that it can be. So, whether you’re a rookie real estate agent wondering where to begin, or a seasoned pro looking to improve your current listing presentation, let’s break it down together. 

Firstly, Canva is a great tool for designing fabulous presentations. To make things even easier, we’ve prepared two templates created specifically for you. In this article, we’ll be using ‘Template 1’ to make a listing presentation.

• Listing Presentation – Template 1
• Listing Presentation – Template 2

Listing Presentation Tips And Best Practices 

What makes a good presentation? Here are a few tips that can turn your slides from a ‘nay’ to a ‘yay’ 

• Colour Consistently – Stick to a consistent colour scheme which matches your personal brand or your agency’s brand. This is not about looking “fancy” but rather creating a visual experience which best resembles you. 
• Less Text = Better Impact – Keep your text concise, similar to a tweet you’re trying to nail in one shot. Large blocks of text can make it difficult for your audience to process your overall message 
• Fonts, fonts, fonts –  Keep them consistent for a sleek and polished look. While this is a professional presentation, don’t be shy to play around with bold and italics. They can act as accessories to add an extra oomph to your words. 
• Picture perfect – Use high-quality professional images wherever possible. Whether it’s property images, images of yourself or your area in general, you need top-notch images. Use a smartphone with a great camera or images from your agency for the best results. If you are looking for generic images, tools like Shutterstock or Pixabay are great! 
• Avoid the urge to clutter – Think of your slide as an empty property; you don’t want it cluttered like a cramped apartment. Keep it clean and organised. When in doubt, less is definitely more. Make sure every element on your slide has a purpose and adds to the overall appeal of your presentation. 

Let’s start by building your first listing presentation together. We’ll be using our ‘Template name’ if you want to follow along 

Step 1: An eye-catching cover slide 

Grab the property seller’s attention using an engaging title and stunning visuals. Consider adding your company name and logo to add to your credibility and show where you come from. 

Get the latest tips for Real Estate Success

Title ideas:

• Your route to a smooth home sale 
• Navigating The Property Sale Process
• Listing Excellence: Connecting sellers with buyers
• Your Elevated Property Sale Experience 

Step 2: Introduce yourself and your agency 

This is the section where you need to highlight yourself. This includes more than just your name and areas of expertise. Use this as an opportunity to establish your personal brand, share your journey, passion, determination; anything which shows property seekers that you are trustworthy and have a genuine interest in getting their home sold at the best price. 

Step 3: Pitch yourself and your agency 

Why should the property seller choose to work with you and not one of the many other agents who have approached them? Share testimonials and your past sales success stories to show your capabilities. The seller needs to be convinced that you understand their goals and that you will tailor your services to suit their needs and meet their objectives. 

Step 4: Present your selling and marketing plan 

Break down how exactly you plan on getting your client’s property sold. Be it online listings, social media, emails or your personal networking, share how you are going to go above and beyond to meet their needs and make their property shine. Talk about professional photography, open house events and virtual tours. 

Step 5: Prepare a CMA

This is where you need to dig deep and do your research to find out what’s recently sold and what’s on the market. Dubai Transactions gives you insight into last sold transaction prices straight from the Dubai Land Department to help you competitively price your clients property. For more information on creating a killer CMA check out our CMA Guide .

Step 6: Conclusion

It’s time to wrap up. By now, the potential client understands that you are more than their friendly neighbourhood real estate agent. To seal the deal, shall all your contact details and social media handles to make sure they can easily reach you. Make sure you open the floor for questions and clear out any doubts they may have at this stage. 

That’s how you make a killer listing presentation! For more guides like this, check out our Content Corner where we have a variety of articles relating to all things UAE real estate. We also encourage you to register for a session at Bayut Academy where our dedicated training team is happy to help you learn everything you need to succeed in the competitive real estate market. 

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The NEW Ultimate Real Estate Listing Presentation Template

Download and customize this free template.

After downloading the template, you’ll receive access to directions for:

• Easily edit each slide in the listing presentation template
• Present and share your personalized presentation
• Use it to help you win more listings

Free Download

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Personalize your listing presentation.

Our Ultimate Listing Presentation Template is designed to help you listen to sellers, answering their questions and showcasing your ability to help them sell their homes quicker and at the best price possible.

Real Estate Listing Presentation – How to Create the Perfect One

• 29 Mar 2021
• Real Estate Marketing ,  Real Estate Social Media

You’ve done it — you secured a meeting to pitch your real estate agent services to a prospective seller client. The next step is to create a winning real estate listing presentation that sells.

Whether you’ve done hundreds of listing presentations or not, this step in the interview process is significant. So making a listing presentation shows your prospective clients that you have their best interest in mind while also demonstrating your knowledge about the field is crucial for your success as a real estate agent.

But of course, this is all easier said than done. That’s why we put together a list of our top tips on how to create a real estate listing presentation that is guaranteed to make a lasting impression on any type of seller.

#1 – Include an About Me or About Us page

Real estate listing presentations can be very formal, but there is no reason that you cannot add a little bit of personality to yours. An about us page allows sellers to get an idea of who they will be working with if they choose your selling process over the other options on the market.

If you do not have an about us page, now would be the time to create one or utilize the one already written off of your website and include it in your listing presentation so that potential clients can learn more about you before they sign with you. You want sellers to feel comfortable working with you, and an about us page will help to achieve this goal.

#2 – Include Testimonials from Past Clients

It is always a good idea for real estate agents to include testimonials from past clients in listing presentations. Not only does this give the audience members an opportunity to see what other people who have worked with you thought of your listing presentation, but it also provides social proof that will make them more likely to choose you over another agent or company.

Including some testimonials in your presentations can help real estate agents back up the statements you’re claiming. Sellers feel most comfortable when they know they’re going to work with a true professional who has a good track record.

If you’re relatively new to the game, find other ways to strengthen your pitch by showing projects you’ve worked on in the past or even blog posts/podcasts/news channels you’ve been featured on.

If you can, including hard data can also be a form of social proof. For example, do you sell 40% faster than your competitors or are you able to secure deals that are 10% higher than the listing price? Go ahead, show off your skills with evidence!

Testimonials from past clients will help to increase your credibility as a real estate agent, and listing presentation testimonials can even be included on business cards or other promotional material so that you have them available for future use.

#3 – Explain the sales process

An explanation of its use can be useful for a very first-time seller when selling a product or service. Explaining how home a home sells and costs can help people navigate their way through the process and set clear expectations of the complete process to sell their home from the beginning.

The more owners know behind the scenes of the business the better a relationship they have with the right person.

#4 – Include Local Market Statistics in your Listing Presentation

Your listing presentation and pricing strategy should never be created in a bubble. In order to effectively sell your listing, you need to know what is going on around it and how that will affect the way that people view it.

Including market statistics from the area of your listing as well as throughout the country can help give potential sellers context for why your listing price might go up or down.

People do not like to make decisions without information, and your presentation should be designed with that in mind. You want potential sellers to feel informed and confident about the listing presentation you are offering them so that they will choose your services over those of other agents to sell thier home.

#5 – Include Your Personal Sales Statistics

Do you sell your listings for 95% of their original list price? If so, your listing presentation should include this information. It can be beneficial to potential clients if they know that you are skilled at negotiating with sellers and getting listings sold for the best possible price.

Those looking to sell their home will appreciate knowing how good of a negotiator you are before signing on with an agent and listing presentations allow them to get this information. It is important to include your listing presentation statistics so that potential clients can see what you have done in the past and how good of an agent they will be working with if they choose you over someone else.

#6 – Outline your pricing strategy

The crux of any real estate listing presentation is price strategizing strategy. This can be a good opportunity to illustrate how pricing their home correctly the first time could save them money in the long run. Rather than overpricing and missing out on a huge buyer pool.

When real estate agents are explaining pricing strategies be sure you show how aspects like square footage, updating numbers of bedrooms, overall features, and market fit affect local pricing. Do what is necessary to help the homeowner understand how pricing works and how you approach what you do for the best result. This area of the presentation may be one of the most important and impactful.

#7 – Include a Comparative Market Analysis (CMA)

A listing presentation should never be without a comparative market analysis (CMA). A CMA is basically a breakdown of all of the listings in your area and how they stack up to one another. It helps potential buyers or sellers get an idea about what homes are selling for throughout the community so that they can make informed decisions about listing prices.

You want listing presentations to include a comparative market analysis so that potential clients can feel confident in their listing price and what they are offering.

A CMA provides context for the listing presentation, which makes it easier for buyers or sellers to make decisions about properties when presented with hard numbers instead of just opinions.

If you’ve never created a CMA before ensure you ask your broker or a colleage for guideance.

Pro tip: Agentcrate members get access to our free CMA guide as well as other guides agents love to use as a free resource for themselves or thier clients.

#8 – Present Your Overall Marketing Strategy

This tip goes along with the one above in terms of setting yourself apart from the competition, but we decided to give it its own spotlight due to how crucial marketing is in today’s era.

Showing your clients that you understand online marketing in addition to traditional print marketing is a huge plus since nine out of ten home buyers turn to the internet as one of their primary research sources, according to the National Association of Realtors . For demonstration purposes, you could give a preview of your marketing strategy and some analytics from previous clients.

This can include your professional photography, staging ideas, social media syndication outlets, your paid marketing strategy, how you followup with leads and so on.

Social Media Strategy

Include a social media strategy in your presentation if you have one. Potential buyers and sellers will appreciate knowing what they can expect from the agent that is representing them throughout their listing process, and some of these things may include regular activity on social media sites such as Facebook or Twitter. People want to work with agents who are active on social media, so listing presentations should include your social media strategy.

For example, do you run Facebook or Instagram ads for each listing you receive? How many leads do you normally receive from these ads? What budget do you set aside for them?

Print Marketing Strategy

Include a listing presentation marketing strategy that includes print media. While social media is great for getting the word out about listings, print materials can be beneficial in different ways. For example, you may want to include handouts for open houses so that people have them available when they are going through potential properties and trying to make decisions about which one to choose. Or you do postcard campaigns to get the word out about a new listing in a local market neighborhood.

Print listing presentation materials can be helpful when it comes to getting the word out about listings, so make sure your listing presentations include print marketing strategy information as well as social media and online information. It will help potential buyers or sellers feel more informed about what you are offering them in terms of support throughout their process!

How do you use your website?

Most homeowners will find the value of having an online presence to be quite high. Discuss how many times your website is visited and how effectively it functions with traffic and revenue. It should be clear that IDX provides a listing option for not just their own sites, but also those of other brokers with IDX sites.

If you have a few of unique property websites that you created for other listings, this is an excellent moment to promote them.

#9 – Talk about what will happen when the listing goes live.

Discuss online opportunities to sell and show homes while giving time for your question as well. It’s a fantastic time to highlight your service by outlining how often you’ll be in contact with them for updates and feedback. Make them aware you’re available for their inquiries if they have any doubts about their home on the market.

Which type of communication prefers them and why? Do they like texting or calling? How do these people interact with you? Take a minute with the experienced sellers in these sectors.

#10 – Processes for Followup and Feedback

Include a listing presentation process that is designed to help potential clients feel informed and confident about their listing agent. This may include information on how you will be following up with them after the listing has been listed or steps they can take if there are any problems throughout the listing period.

Include information about feedback in your listing presentations as well. This can be beneficial because it helps potential sellers feel more confident, and listing agents can also use feedback to improve their services.

For example:

-I send out emails and texts after each showing or open house to obtain feedback and send you a weekly report

-I have each open house visitor complete a feedback form

Make sure your listing presentations include information about follow-up, final steps, and feedback so that buyers or sellers feel more informed about the listing process.

#11 – Discuss Hosting Open Houses in Your Real Estate Listing Presentation

Include information about open houses and showings in listing presentations. Potential buyers or sellers will want to know how often the listing agent is going to be hosting these events, so it’s a good idea to include this in your listing presentation materials.

You may also want to discuss what people can expect at an open house, such as the layout of the house and what they should be looking for when it comes to preparing their home for an open house.

-I host two open houses per month!

-During an open house, clients can expect a tour of their home with information about available features as well as showings from potential buyers or renters interested in seeing their listing on the market.

-I provide print materials in open house visitors to help people gain a better understanding of the home features.

#12 – Home Staging

Listing presentations should include information about home staging as well. Staging can help potential sellers feel more confident about listing their property on the market. This will be useful for people who want to learn more about whether they could benefit from home staging services.

Whether you offer staging services as part of your service or selling process, or simply provide the client with a staging checklist – it is a great idea to go over any thoughts you have regarding staging and if you feel it would benefit your seller to consider.

#13 – Ask Questions about the Property

Include questions about the listing property in your listing presentations. This will serve to show buyers or sellers that you are informed and invested, which can make them more likely to consider using your services as their listing agent!

-Do you know what style of architecture this home is? (wooded colonial) If not ask a question like “What style of architecture would you say this listing property is?”

-Do you know what the monthly HOA fees are for this listing? If not ask a question like ” What do you think are reasonable HOA dues for a listing in this area and why?”

What improvements have you made to the property?

These questions show your client that you have done some research on their listing and that you are interested in listing their property properly.

#14 – Posture and body language are important

Your posture position, your shoulders position, and your overall expression will communicate a lot more than what you’re saying.

-Stand or sit tall and straight with shoulders back

This shows that you are confident in your listing presentation skills. It also helps buyers and sellers feel more comfortable when they’re working with a listing agent who seems knowledgeable about their listing property’s needs as well as the process of selling the home.

Mirror the clients body language. If they are leaning forward, doing the same will help them feel more comfortable with you.

Never cross your arms or legs when speaking with someone because it can make you seem closed off to what they are saying.

This shows that you’re trying to remain open and positive.   This will also help buyers and sellers feel more comfortable when it comes time for them to ask questions about their listing as well.

#15 – Prepare for objections and lots of questions.

Some of your leads may ask a lot of questions a lot during the presentation. Each question teaches you the best ways to demonstrate your skills, value proposition and develop trust.

Of course, there may be questions you could never anticipate. Give straight answers without feeling obligated if you don’t have the answer at the moment. Simply answer, “I’ll be happy to look into that for you”.

If you think you would be better at writing an email to the sellers to answer more detailed questions after the presentations, let them know that you can send them an email follow-up.

#16 – Be optimistic, but also realistic

It’s always a good idea to be optimistic in meetings to get clients excited about working with you — but when it comes to selling your services and/or your brokerage, it can be easy to get lost in the enthusiasm. Too much enthusiasm has the ability to cloud judgment and result in false promises. This is why it’s crucial to also remember to be realistic.

You can achieve a balance of both by setting clear expectations about what is included in your services and what your commission is so the sellers know exactly what they’re getting into. Being open, honest, and transparent like this can be awkward or unnerving, but it will save everyone a headache as you sign the contracts.

#17 – Listen to the sellers’ goals during your real estate listing presentation

Sellers are most likely looking for a real estate agent who can create a plan that aligns with their goals — it makes sense, right? Not every seller or house is the same, so one strategy can’t be applied to all your clients. It’s crucial to listen to them during the meeting or a consultation call, and then shape your presentation around what they are hoping to get out of working with you.

#18 – Double-check the data in your listing presentation

While conducting research for your listing presentation, fact-check all your data to make sure that the information you will be presenting is correct. Even if you don’t think your sellers will know the exact numbers and statistics, the real estate industry can be volatile at times. It’s in your best interest and your client’s best interest to avoid any major surprises along the house-selling journey by being as accurate as possible.

Also, if your presentation is delayed for any reason, it’s best practice to go back and update any data you include in your presentation. This is just another way of how you can stand out from the competition by showing that you’re willing to go the extra mile to stay up-to-date on market changes.

#18 – Be prepared with the details

This may seem like a no-brainer, but we had to remind you to best prepare you to create a killer presentation. Going into a meeting with your potential client and being fully prepared guarantees a professional appearance and competent performance, which not only helps your prospective clients feel secure in their choice but it also boosts the reputation and success of your business.

#19 – Practice with real people

It may seem tempting to memorize your presentation alone. But once you have your presentation down pat, try it out on others for feedback. A trustworthy colleague can help improve efficiency.

Friends/family who are not in the field can alert you to any industry jargon you have to explain. Presentation to a crowd also helps build your confidence. Tell your test audience to stop and pose questions and be demanding.

Pro Tip: People love to see what they want, so if you give them several options (such as listing price range or price reduction strategy) and ask which one they feel is best for them, they will feel more in control and open up the topic for further discussion.

#20 – Analyze all information leads provide you before your pitch.

Most of the time, the home sellers will have additional information that they give you prior to the meeting. Some may provide information when they plan on listing and what their home’s price should be. Make sure to address these items at your listing appointment.

#21 – Don’t be a “yes” agent just to win new business.

All businesses have someone saying yes but there’s no chance that they’ll become a real buyer client. Be upfront with your sellers regarding your expectations of the whole process of home selling.

Do not nod in approval of every request and every mandate. This could lead to unfilled promises in the sales process which then cause your client to question your methods at work or even fire you.

Do an honest job and give a fair idea about what you expect in your customers through your entire sales process. Your goal at the listing appointment is not just to the listing, but to list at a reasonable and fair price that you feel the home can actually sell for.

#22 – Handle Objections

Every listing presentation is a chance for you to find out what your customer really wants. Some people have in mind how they want their listing or home represented in the market place and if it doesn’t match up with what you do, this may be a problem.

If so ask questions about why they feel that way. For example: “What are the most important things you are looking for in a listing agent?” “What are some initial concerns you may have?”

Ask questions about what they expect from the listing presentation and how it will benefit them in order to help their house sell quickly. An effective closing question is one that asks for action, not just another pause.

#23 – Leverage the Power of your Brand

Your listing presentation is an opportunity to create a strong personal brand. Your listing presentation must be consistent in order for your image and future sales prospects to build trust with you in this way. A listing presentation is a marketing tool that can be used to build an agent’s brand and increase sales.

Are you the #1 Agent in your brokerage? Have you sold $100 million in sales this year? Don’t be a secret agent and make sure you include your strong brand attributes and highlights in real estate listing presentations.

#24 – End With a Call to Action

Make sure at the end of the listing presentation you ask for the sale. Perhaps you ask, “Are you ready to list today?”.

If you are not listing today then end the meeting by asking when the best time to followup up with them may be or perhaps some other details about their home before you both leave.

#25 – Always say thank you

Always remember to say thank you at the end of the listing presentation. This shows appreciation and gives validation to your listing presentation.

You can also ask people what they think of the listing presentation before you go.

Thank them for their time and help them start thinking about listing if they haven’t signed yet.

Bonus tip: Listing Presentation Templates

Use a Template to create a listing presentation

Use an application or template that already has listing presentation content. You will be able to upload your own images so that they can be included in your listing presentations. These listing templates generally have a variety of different slides or pages, which means that you will not need to come up with all of the listing presentation content yourself – a huge time saver!

A template makes it easy to create listing presentations because all of the information is already written and ready to go. You will not need to worry about writing out each slide from scratch. This means that you can make a listing presentation much more quickly.

But we’re not quite done yet! As a pro tip, we wanted to remind you that creating a presentation that is easy to read is just as important as remembering the tips above. Need some help designing without spending hundreds of dollars on a designer? Agentcrate has got you covered.

Our Standard Membership comes with easy-to-use and customizable listing presentation templates so you can focus on what matters most — attending to your clients. A real estate listing presentation is a crucial part of any real estate agent’s job, and it can make the difference between getting a deal or losing one. These presentations are how agents will show potential buyers their listings and convince them to purchase. In this blog post, we will discuss what you need to include in your listing presentation as well as some tips for making sure that your presentation is perfect.

Sign up for Agentcrate and get immediate access to our gorgeously designed real estate listing presentation templates !

Final Thoughts

***In conclusion, listing presentations are a great way to highlight the property you have for sale. They allow buyers and their agents an opportunity to quickly view important listing information, which can save them time from contacting you or coming out to see the listing themselves. Creating templates for these presentations will guarantee that you convey all of the information in a professional and high-end style, giving you an advantage over the competition.

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9 Critical Components Every Real Estate Listing Presentations Needs in 2024

March 26, 2024

You’ve generated leads, networked with potential sellers, and found a prospective client. You must position yourself as the ideal agent to represent your prospective client’s home, and to do that, you’ll need to present a real estate listing.

A real estate listing presentation is a powerful business tool that demonstrates your expertise, impresses sellers, and increases your close rates. We understand the impact a powerful presentation can have on your business––so much so that we’ve built a tool into our platform to help you craft your own standout presentation.

Luxury Presence’s listing presentation tool is designed to help you increase your close rates with stunning professional presentations. We make the design process as simple as possible so you can focus on what really matters––your clients.

The 9 components of a winning real estate listing presentation

Our experts have compiled a list of everything you need to create a stellar real estate listing presentation. Following this guide can create lasting impressions that will turn prospective sellers into clients.

1. A Self-introduction

This section is vital––you want to establish your expertise and experience, build familiarity with your client, and then bring the focus back to them. Explain how your experience serves your client, clearly lay out what you and your brokerage can do for them, and seek common ground that builds trust and rapport.

Your listing presentation introduction should be statements of value––no fluff. Start by sharing your relevant experience, which includes how many years you’ve worked as a listing agent, the number of homes sold, and a brief anecdote about your success selling a similar home.

Then, move on to explain what your brokerage can offer these sellers. 

This is your opportunity to give an overview of the unique selling proposition you, your team, or your brokerage can provide. Sellers will be interested in knowing your brokerage’s level of success in the market, its reputation, the network of professionals that support and streamline your work, and specific metrics or standards that set your brokerage apart. 

This process can be overwhelming for clients, but your expertise and composure during the listing presentation will put them at ease.

2. Local housing market data

Sellers are frequently under-informed or overly optimistic about the current real estate market conditions. This is your opportunity to set expectations by preemptively correcting assumptions about the market in your area. Providing realistic generalizations at this stage can help temper disagreement or disappointment when you get to the pricing strategy. If the market is rocky, you can demonstrate confidence in expertly navigating through the current turbulence.

Your market overview should include data on local inventory, listing and selling prices for relevant comps, average days on market, and typical home improvements. Remember that while you see these numbers daily, home sellers don’t—everything you share with them should be clear and relevant to their situation. 

3. An explanation of the home selling process

Outlining the process sets expectations and showcases your value. Be flexible during this part of your real estate listing presentation. Some sellers may need more hand-holding and detailed answers, while a veteran home seller won’t need a detailed explanation of each process step.

Explain these process stages:

• Pre-Sale Activities : This includes filling out paperwork like the Seller’s Disclosure, arranging a home inspection, having marketing photographs taken, making repairs, and arriving at an agreed-upon price before the home goes on the market.
• Marketing : During this stage, you’ll create the listing and add all the details, prepare digital marketing content, stage the home, and get everything lined up for the day it goes on the market.
• Active Listing Period: Open houses, agent showings, and hopefully receive some offers.
• Accepting Offers : Walk your client through different strategies for this stage, such as accepting an offer they like or arranging for “best and final”—the day when all offers are due. Explain how you’ll present every offer and assure them that you’ll help them understand the pros and cons of each.
• Closing period : Sellers might not know what happens after an offer is accepted. Explain the option period, which has the potential for renegotiations, what happens in a month or so between accepting an offer and closing the deal, and options for leasebacks.

Be sure to include printed materials so the sellers can engage with your presentation and not worry about memorizing everything.

4. An explanation of the pre-listing work needed to be successful

If you haven’t seen the property yet, ask your seller questions to understand its condition. Is it move-in ready? Are there repairs or updates that will significantly alter the potential selling price?

Emphasize the value of having a home that looks beautiful and is in excellent condition. Explain depersonalization—it’s not a matter of the seller’s taste but rather about creating a generically stylish interior that any buyer can imagine making their own. Even if the seller isn’t willing to make repairs or renovations, professional cleaning and decluttering will positively affect buyers’ perceptions. 

5. A detailed pricing strategy

Ask the sellers about their priorities with the sale. Some must sell quickly, while others can wait for the highest possible number. Ask if they’re looking for a lease back or if there are any other strategic elements affecting their asking price. These factors will influence the total offer strategy.

Be ready with your comparative market analysis (CMA), which supports your pricing strategy through comps and relevant data. Sellers can be emotionally attached to their home; sometimes, sentimental value and a market price don’t match. Emphasize the importance of starting with an accurate listing price. If priced too high, a home can languish without offers.

6. The highlights of your marketing strategy

This is the point in the real estate listing presentation where you explain your planned marketing efforts and are clear about who is responsible for the costs. Some listing agents pay for photography and staging, while others have the sellers cover these expenses. 

Make sure to discuss the benefits and steps of these four basic marketing strategies:

Direct marketing

• Hosting open houses
• Listing the home on MLS and real estate sites
• Sending out mailers

Home staging

Discuss the particulars of staging, including your network of staging professionals and price ranges.

Photography and videography

Most listings, especially luxury properties, have professional photography and virtual tours . Speak confidently about your network of professional photographers and show samples from listings you’ve made in the past.

Social media posts

Discuss your social media strategy for home sales, including what platforms you use , posts specific to the listing , how you plan to promote open houses, and how this strategy has succeeded in past home sales.

Advertising

Present your plan for where the property will be listed. Add in any promising statistics or metrics to details.

• Your local MLS: This is a great way to differentiate yourself from home sellers who may be considering an FSBO. Only licensed agents have access to the MLS.
• Website and landing page: If you create property websites and landing pages for your properties, provide examples and discuss the benefits.
• Internet platforms such as Zillow and Realtor.com
• Social media: Find out how your sellers feel about social media and give them the option of whether or not you use it.

7. Expectations for showings and open houses

Take this opportunity in the listing presentation to explain how you will manage and host showings and open houses. Clients may feel uneasy thinking of strangers walking through their home. Assure them that you or a team member will always be present during an open house and that any private showings will always be conducted by a licensed agent.

8. Your offer and negotiation strategy

Give an overview of how the offer and negotiation process works. Assure sellers that you will present every offer that comes in, and you’ll walk through the particulars. Provide examples of different offer details they may see and the most common areas for negotiation beyond the offer price. Reassure the clients that you will always act in their best interests, an obligation of being a fiduciary.

9. Final questions and “The Ask”

At this point, the meeting is coming to a close. Answer any remaining questions and discuss what needs to happen before you can start with the pre-sale activities. And then—ask for their business. Politely assure the sellers that you have the skills and expertise needed to sell their home, and that you would love the opportunity. 

If they are ready to sign, complete the paperwork and finalize your pricing strategy. If they want more time to think things over, give them a deadline by which you will call them––and definitely call them on that date. 

Additional real estate listing presentation tips

Here are a few more things to keep in mind as you craft the strongest possible listing presentation:

Focus on the client’s needs

Every piece of information should be designed to serve the client’s needs and provide clear value. Cut away anything extraneous. Selling a home is a stressful process. Even though you’re used to the process, always be mindful of your client’s perspective and be ready to respond with empathy to their nerves and uncertainty.

Practice often

Nailing a listing presentation takes practice. To polish your performance, practice in front of team members or family. As you gain experience, you’ll be able to anticipate questions and concerns. Even when you’re comfortable with your skills, be sure to reevaluate your listing presentations occasionally.

Be authentic

Above all else, be authentic. Your clients need to feel like they can trust you. Always be transparent and honest.

Real estate listing presentations + Luxury Presence

Looking for even more advice and resources about successful real estate listing presentations? Our platform can help you develop business strategies and strengthen your network. To learn more about how we can help you grow your real estate business, reach out to our team today .

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• 10 Fantastic Real Estate Listing Presentation Examples for Agents
• Choosing an Agent

Looking for Listing Presentation Examples for Agents?

An attractive and informative listing presentation is a key part of earning a potential client’s trust. Take a few hints from these examples of a real estate listing presentation template when you have the chance to earn a seller’s business.

Real Estate Listing Presentation Tips

Be Data-Driven

This presentation style is great because it jumps right into data points. Potential clients want to see if you have the proven track record and experience to sell their home for the most amount of money. Prove it with data right away.

Modern Presentation with Prezi

Prezi is a great tool that you can use for free to create an impressive presentation. Check out this presentation from the Gluch Group in Phoenix.

Photo Rich Listing Presentation

Home sellers want to be wowed during the presentation, so you should use as many pictures of great-looking homes as you can without going overboard. With the popularity of visual sites like  Pinterest  and home decoration blogs, sellers now have higher standards for photography.

Be Yourself

Whenever you’re presenting to a seller, you have to remember that there are hundreds of other agents in your area that they could talk to. No agent is the same, so you have no choice but to be yourself. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Highly Detailed Presentation

You might be able to tell if a seller cares about all the details early on. Whenever you have a seller that wants to be very involved in the selling process, don’t be afraid to go into detail for each step of the process. Informative charts and graphics do a great job teaching sellers about the market value, time on the market, and other important aspects. Detailed visual representation helps home sellers and buyers have a better understanding of the market. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Modern and Photo-Rich

This presentation from ProFund Real Estate in La Jolla, CA uses a really clean looking grid layout for adding in lots of photos of homes and the city.

Everything that they do is consistent with creating that brand.  Inman  reported that thinking of yourself as a brand, and marketing yourself as such, will help you attract new business. Apple is a great example of a company that does a stellar job maintaining a brand. Coca-Cola is another stellar brand. Your business cards, marketing materials, show sheets, and processes should all be consistent and part of your brand.

Real Estate Listing Presentation Template

Luxury Listing Presentation

If the potential clients you’re hoping to work with have a luxury home, it’s important to address it as such.

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The listing presentation should tell clients about yourself and how you add value to their home selling or buying process. It could include local market data, an overview of the home selling and buying processes, and a description of who you are and why you are the right choice for them.

A listing kit often refers to a pre-listing kit, which provides potential home sellers with information about working with you as an agent and your real estate agency. A listing kit can also help agents follow a process or system from their agency and help sellers understand important facets of the home selling process.

What is an Appraisal Contingency and Should You Waive It?

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