mcdonald's globalization essay

Fast and Pluribus: Impacts of a Globalizing McDonald’s

The expansion of McDonald’s in the twentieth century brought the fast food chain to more than 100 countries. But how well did it integrate into its new home(s)?

The connection between globalization and McDonald’s is a tale of scholarly metonymy. There’s no textual shortage of evidence that references the now-global fast food chain’s success in other countries , often linking it to themes of self-sufficiency, post-industrial stability, and democracy-formed capitalism.

Among these chunks of research is a more endogenous angle that examines the impact McDonald’s has had within offshore cultures; namely, how the American fast food model has been diffused across different countries. Such case studies, which look at individual cultural phenomena and their direct applications to globalization activity, refines not only the framework of McDonald’s in theories, but overall globalization processes and strategies as well.

Japan’s stylish renditions of fast food practices, for one, existed long before McDonald’s came to the country. Given the existing popularity of convenient and on-the-go meals—including conveyor belt sushi and street vendor meals—American fast food chains were bound to succeed. Scholars John W. Traphagan and L. Keith Brown investigate this supposition by employing an ethnographic model of research, building the argument that Japan not only assimilated—but basically swallowed whole—the McDonald’s dining model , to the point that younger people especially believe McDonald’s is a Japanese company.

Traphagan and Brown emphasize that, rather than “styles of preparation or ingredients,” fast food is defined by “a style of selling food.” Essentially, McDonald’s brought no real paradigm shifts to Japan—but rather constructed a space in which already-formed Japanese cultural practices could continue.

Their case study contrasts with that of geographers Ray Oldakowski and John McEwen, who similarly investigate McDonald’s and its cultural assimilation—but in Ecuador. Their evidence shows that the integration of American fast food dining followed a different path , and McDonald’s remains an obviously foreign establishment in the cityscape. McDonald’s didn’t attempt to adapt to Japanese or Ecuadorian culture (for McDonald’s, “the strategy has been one of consistency, i.e. McDonald’s prefers not to change its way of doing business to adapt to foreign cultures, rather, it changes local cultures to meet its own needs,” they note), but Ecuadorians clearly viewed the fast food chain as a deviation from local tastes, unlike Japanese consumers.

“[A] comparison of exterior designs revealed that the McDonald’s in Guayaquil [Ecuador] were very similar to the typical McDonald’s restaurants in the United States,” write the authors. Moreover, the menus were also similar. Only 2 percent of those polled considered the food served at McDonald’s similar to Ecuadorian food. In contrast, very few interviewees considered Kentucky Fried Chicken—another American fast food establishment—different from Ecuadorian food. Eighty-four percent reported that KFC was the most similar to Ecuadorian food, and 68 percent said it was actually where they dined regularly.

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“Those results suggest that McDonald’s might gain new customers, and more visits from existing customers, if they also offered menu items more typical of Ecuadorian food,” conclude the authors.

In neither Japan nor Ecuador did McDonald’s actively work to adapt itself to the tastes of the host countries, but the depth of integration into local dining customs differed between the two nations. Such observations could prompt additional nation-specific analyses and possibly reveal additional adaptations to the “strategy of consistency” associated with McDonald’s. However, the study of the globalization of fast food from a micro-cultural angle requires challenging assumptive attitudes around American businesses and classical theories, with one of the most popular—and infamously controvertible—examples being the Golden Arches Theory of Conflict Prevention , built on tropes of democratic peace through development. Globalization and its effects could also be examined in light of McDonald’s cultural impacts on its origin country of America, opening a conversation on socio-economics and class .

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2018-2019 Issues , 2018-2019 Issues , Move , Print

Globalization of American Fast-Food Chains: the Pinnacle of Effective Management and Adaptability

April 8, 2019

Featured image:  McDonald’s named one of its products after the Turkish population.

By Rada Pavlova

[dropcap]A[/dropcap]merica’s national cuisine has never been strictly defined. When we talk about American food, we talk about hamburgers, hotdogs, fries: foods that have been purposefully made to suit everyone’s taste. There are no exotic spices, risky recipes, or unconventional combinations of ingredients. American food does not have any exceptional characteristics, and still, it has managed to take over some of the most renowned cuisines in the food world. What drives Western food industry’s global success if not the uniqueness and quality of its products?

Most of us are already aware of the immense popularity that companies like McDonalds and KFC have gained over the past few decades. What is interesting, however, is how nonselective they are in their expansionist approaches. Such chains have found a way to thrive on any land they step on and in any culture they enter. From Western Europe through the Middle East and all the way to East Asia, fast-food companies have taken less than 30 years to establish themselves as the dominant power in the food market. The massive trend of globalization that the world has experienced in recent times is well reflected in the globalization of food, but what does it take for these globalizing economies to become so successful abroad?

The interior of the McDonald’s restaurant located on Champs-Élysées.

It takes “glocalization” – a process of adapting to local demands and preferences while also operating on the global scene. The term “glocalization” originated in Japan, where it was used to describe the agricultural practice of adapting to local conditions. However, it has recently been re-adopted by business people and has been used to challenge the simplicity of a simple globalization strategy. “Glocalization” brings the process of international expansion to a higher level. It encaptures the success of worldwide businesses who have managed to adapt to foreign cultures and societies; the most familiar example is the American fast-food industry.

Western companies have taken pride in their ability to acclimate to distant parts of the world. Coca-Cola’s personal statement, “We are not multinational, we are multilocal,” is reflective of American fast-food chains’ pursuit of transnational integration. They portray their goal not to be introducing American food to the foreign cuisine, but rather introducing the foreign cuisine to American food. Products are designed specifically to appeal to local tastes by taking into account various cultural factors – religious beliefs, traditions, gender roles, folklore, etc. Companies wish to counteract people’s doubtful approach towards unfamiliar foods, practices and cultures by showing that they are there to adapt rather than enforce change. Such notions appear a bit idealistic, and fast-food chains’ presence in non-Western cultures in the past few decades has shown that adaptation is not one-sided but, instead, is working both ways.

Companies like McDonalds, KFC, and Dunkin Donuts have become an integral part of places with no previous exposure to the Western world. Such success stories require deep understanding of local tastes and preferences. Fast-food chains face the challenge of making hamburgers and french fries appear more attractive than the food people had been eating their whole life. Western food companies have now broken into the three most renowned cuisines in the world – Turkish, French and Chinese. A royal kitchen, long dynastical history, and access to fresh ingredients and various spices are among the reasons these countries turned into culinary giants. Their fame is built on their cuisine’s unique identity and the variety of cooking techniques – the complete opposite of what defines American fast-food. And still the merge of those two – a traditional, extraordinary flavor and a generic, all-appealing taste — seems to produce the biggest success.

Due to the country’s rich history and the various migrations of its people throughout the years, Turkish cuisine has become the epitome of multiculturalism. The combination of Turk, Ottoman, Arabic, Greek, and Persian influences has resulted in a diversity of ingredients and flavors which characterize the Turkish kebabs, meze, dolmas, and pastries. One of the most important reasons that Turkey is a world culinary giant is the country’s access to fresh fruits, vegetables, meats, and other foods. Thus, a game-changing glocalizing strategy for the McDonald’s restaurants, which started opening doors on Turkish territory in the 80s, has been the switch to purchasing products from local food suppliers. Between the years 2000 and 2016, the fast-food company’s profits in the country increased more than 10 times, along with a 25% increase in locally supplied ingredients. Moreover, in 2000 McDonald’s menu incorporated a only one Turkish dish; by 2016, there were eight dishes. Such change was triggered by the downfall of the chain’s business in the year 2002, when 60 of its restaurants were forced to shut down due to a major decrease in demand.

Mangal and Kofte Burger are among the most popular glocalized foods that McDonald’s has introduced on the Turkish market. The creation of those products portrays the globalization of the concept of an American burger and the localization of its individual components. A marketing strategy of this kind assures the consumer that Western chains can be a perfect fit for the local cuisine. According to Mehmed Can Olgac, a first-year student from Turkey, fast-food has even managed to escape restaurant places and enter one’s house. Turkish supermarkets started selling frozen burger patties for people to prepare at home. When asked whether American food suits the Turkish cuisine, only 20% of the participants in the survey conducted answered with a definite “No” compared to 56% who said “Yes.”

The integration of Western fast-food chains into the non-Western world has not been welcomed by all nations. Unlike the Turkish population, the majority of the French population perceives the immense popularity of American companies as a threat to the country’s identity. France has long taken pride in its cuisine; French dining memorializes specific recipes and dining habits that have been passed down from generation to generation. In France, children become the subject of “palate” training, an appreciation for high-quality food, as early as the age of three. Building proper eating habits is an integral part of one’s upbringing. Characteristic of French food etiquette is the tendency to set aside long periods of time for individual meals. Thus, the whole nature of French dining has been reformed by the newly arisen possibility of grabbing a quick, affordable, and very low-effort lunch from the nearest “viennoiserie” (bakery). The French created their own version of fast-food corners where one could either sit in or walk away with a baguette sandwich in hand. Such places set the scene for what was to be introduced by Western economies in the 80s.

With the appearance and growing abundance of American fast-food chains in Paris, the goal of marketing strategies was not only to integrate French products into the American menu, but also to make Western companies appear as the most local of all. French people express extreme pride in their heritage and rich culture. Thus, any foreign influence would generally be rejected. Taking this into account, advertising techniques of Western food chains were designed to appeal to as many characteristics of French cuisine as possible – from the love of salads to the resentment of genetically modified food. When asked about what lies behind the global success of fast-food chains, Professor Olav Sorenson from the School of Management acknowledged the industry’s effort to sell the image of America abroad. The way the American image was presented, however, was not as a distant unfamiliar concept but rather as a part of the local world. McDonald’s created the slogan “McDonald’s. Born in the USA. Made in France” to show the public that the two places can go hand in hand.

Introducing the McRoyale and Filet-o-Fish turned out to be insufficient, and new techniques were adopted to imitate the French atmosphere. Fast-food chains revolutionized the whole interior space of their restaurants, integrating works of art as wall decor and switching traditional pieces of furniture to unconventional ones. One of McDonald’s franchisees in Toulouse replaced the normal bar stools with bicycle seats to appeal to the French sense of aesthetics. Later on, the American chain went as far as to switch its most distinctive and representative figure, Ronald McDonald, to the French comic character “Asterix.” Such fundamental changes to the company’s character is proof of its determination to do whatever it takes to reach success on the global scene, putting no limits to its marketing enterprises.

The growth of Western companies in China is an example of the two-sided process of adaptation and localization when it comes to expansion abroad. On the one hand, a lot of McDonald’s and KFC’s marketing strategies aimed at addressing current trends in the Chinese society. The image of cleanliness and high levels of hygiene that such companies brought from the West was a major factor in their initial popularity. Domestic businesses in China did not pay attention to the experience they provide their customers. Hongxi Yang, a medical graduate exchange student from China, reports that the difference between the two is seen even in the packages which were used for takeout food. Moreover, Western fast-food restaurants were choosing much more strategic locations, and their close proximity to populated business areas made them more convenient for the white-collar worker.

The good service and friendly environment made Chinese families pick restaurants such as KFC when they went out. With the enforcement of the one-child policy, children became the focus of attention in Chinese society. Following this trend, Western fast-food chains redesigned their marketing strategies to target parents, and the youth became their highest priority customers. KFC restaurants renovated the space to include smaller chairs and lower counters; they introduced playground areas and started offering the option of birthday celebrations. The company also collaborated with schools to cater during sporting events and came up with the idea of using “Chicky” – a chicken kids character – as its Chinese mascot.

A birthday celebration with Chicky in a Chinese KFC restaurant.

Despite the various Chinese characteristics that fast-food chains adopted to succeed in the local environment, their image remained primarily Western, causing significant cultural changes among the population. Local customers lost a part of their Chinese identity as they experienced major shifts in dietary habits. Chopsticks were no longer the primary eating tool, snacks took over proper meals, and leaving right after one is finished eating slowly became the norm. The growth of Western economies homogenized Chinese culture to the extent that it introduced global dietary standards that have been unfamiliar before; at the same time, they heterogenized global products to fit Chinese preferences. Is food globalization a form of cultural imperialism?  It’s hard to say.

The success of fast-food chains abroad and the marketing techniques used to appeal to the local population show a great understanding of what customers desire. Companies created products that were the perfect mixture of the glamorous image of the Western world and the traditional cuisine. Restaurant spaces were designed to reflect the local taste and, at the same time, provide what local industries could not. Advertisements aimed at presenting global companies as fully suiting the local environments, and the immense fame they gained, proves the notion that one piece, with slight alterations, can fit all. Whether globalization of food industries brought cultures together or simply allowed America to enter all other cultures and leave a permanent mark is a difficult question. Homogenization of eating habits and cuisines has been the natural result of the emerging transnational business practices. It is plausible that years from now, there will not be any distinguished culinary giants, but rather one global cuisine – a melting pot of culinary influences from all across the Earth. Each country will then have to adapt to the global eating culture, instead of the other way around.

Rada Pavlola is a first-year in Pauli Murray. You can contact her at [email protected].

McDonalds Globalization in America Evaluation Essay

McDonalds is an American fast food corporation that services various countries around the world. According to market survey conducted in 2013, this corporate entity supports operations in more than 119 countries and regions (Love, 2013). Since inception in 1940 as a restaurant, McDonalds sustains tremendous growth and expansion into diverse market segments.

Its national and international operations anchor astute corporate ideals that define overall response to cues and triggers that characterize hospitality in contemporary society (Love, 2013). Initially, Richard and Maurice McDonald sought to provide culinary solutions to residents of Des Plaines, Illinois.

However, the enterprise expanded into other regions due to proper planning and corporate strategies that sufficed through its vision and mission. Franchising is McDonalds’ market entry strategy (Love, 2013). A market entry strategy offers opportunity for corporations to venture into new markets. It supports distribution channels and paradigms that ultimately create impetus for survival and profitability with regard to such target markets.

A market entry strategy also facilitates adherence to contracting and regulatory thresholds that suffice in new market thresholds (Love, 2013). Franchising is the ideal market entry strategy for McDonalds because it precipitates numerous advantages that bolster its stature as a global leader in food and hospitality industry (Keillor, 2011).

McDonalds has an appropriate business model that suits franchising as a market entry strategy. The corporation has demonstrable vigour with regard to its approach and venture into target markets (Keillor, 2011). Its popularity in the local market bolsters its viability as a franchise in uncharted market territories. Franchising guarantees growth and expansion into new markets devoid of statutory and regulatory hiccups that characterize such ventures (Keillor, 2011).

Numerous strategies suffice with regard to entry into new markets and establishment of international networks. Corporations should settle for market entry strategies that ameliorate operations and guarantee sustenance of ideals that define presence in the market (Keillor, 2011).

Most entry strategies require prior planning because they present risks and challenges that could jeopardize operations within new and existing market thresholds (Keillor, 2011). Although McDonalds applies franchising as its sole market entry strategy, other strategies could suffice in its case. For instance, acquisitions and mergers could support its business model in foreign markets (Keillor, 2011). In this case, businesses buy into existing enterprises within the target market.

This strategy is favourable for McDonalds because it offers stable customer base and networks that facilitate access to suppliers and other stakeholders in the market (Keillor, 2013). It also circumvents legal and regulatory challenges that often hinder establishment of new enterprises within foreign markets. However, this market entry strategy presents risks that could hinder initiation and propagation of operations in target market segments (Keillor, 2013).

Whenever corporations seek to venture into new markets, they should consider geopolitical factors that could hinder operations. Such factors cripple business operations due to various unforeseen circumstances and realities (Keillor, 2013). For instance, political hostility between country of origin and target country affects perception and overall reception into the market. It is important to acknowledge the role played by such factors in facilitating commerce and industry (Keillor, 2013).

McDonalds should focus on due diligence to establish various prevailing conditions that characterize operations with regard to target markets. Such undertakings create impetus for action and reaction to forces that manifest in diverse market thresholds. In absence of such efforts, it would be difficult for corporations to hone progress and sustainability in new markets (Keillor, 2013).

Keillor, B. (2011). Winning in the Global Market: A Practical Guide to International Business Success . London: ABC-CLIO.

Keillor, B. (2013). Understanding the Global Market: Navigating the International Business Environment . London: ABC-CLIO.

Love, J. (2013). McDonalds: Behind the Arches . Newyork: Paw Prints.

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IvyPanda. (2019, June 10). McDonalds Globalization in America. https://ivypanda.com/essays/mcdonalds-globalization/

"McDonalds Globalization in America." IvyPanda , 10 June 2019, ivypanda.com/essays/mcdonalds-globalization/.

IvyPanda . (2019) 'McDonalds Globalization in America'. 10 June.

IvyPanda . 2019. "McDonalds Globalization in America." June 10, 2019. https://ivypanda.com/essays/mcdonalds-globalization/.

1. IvyPanda . "McDonalds Globalization in America." June 10, 2019. https://ivypanda.com/essays/mcdonalds-globalization/.

Bibliography

IvyPanda . "McDonalds Globalization in America." June 10, 2019. https://ivypanda.com/essays/mcdonalds-globalization/.

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Globalisation of McDonald’s

Written by Anna D .

Introduction

McDonald's is one of the world's largest chains of fast food restaurants, which is well-known for its hamburgers. It serves nearly 68 million customers each day in 120 countries all over the world. With its headquarters in the United States, McDonald’s began its operations in the year 1940 as a barbecue restaurant, which was operated by Richard and Maurice McDonald. However, in the year 1948 the restaurant reorganised its business as a hamburger stand by incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent in the company. He later purchased the restaurant chain from the McDonald brothers and managed to expand it on an international level.

McDonald’s Operations

Every McDonald's restaurant in the world is either operated by a franchisee, an associate or the corporation itself. Apart from regular sales through the operated restaurants, McDonald's Corporation collects income through rents, fees and royalties paid by the franchisees. The company primarily specialises in selling cheeseburgers, hamburgers, chicken products, french fries, soft drinks, breakfast items, milkshakes and desserts. However, due to changing consumer tastes, the company has effectively included items such as fish, wraps, salads, fruits and smoothies to its menu. In the financial year 2018, the net earnings of McDonald’s reached US$5.9 billion, and total sales amounted to US$21 billion. Operating more than 32,000 restaurants worldwide, the company employs an impressive number of 1.7 million people (McDonalds, 2018).

Business Model

The company currently holds all the land on which its restaurants are built in the US and earns revenue from rental payment from its franchisees. Interestingly, in the United Kingdom and Ireland, less than 30 percent of the McDonald’s restaurants are franchised and 70 percent are directly owned by the company. However, other countries, McDonald’s operates its restaurants through joint ventures.

Global Operations

With its presence in almost every country, McDonald's has become a significant symbol of globalisation (Potrafke, 2015). This wave of McDonald’s globalisation is often referred to as the ‘McDonaldisation’ of society. Since the start of McDonald’s Corporation, the main aim of the company was to spread its operation throughout the United States and get recognised as a hamburger brand (Miljkovic et al., 2015). While it initially started advertising by directly targeting middle-class and upper-class citizens, it later started offering bargain deals on food items to cater to the needs of people from different sectors. The company also used different entry modes, such as franchising, master franchising, solo ventures and joint ventures, to set its foot in the international market and for its rapid expansion. Depending on the country of operation, the restaurant finalises the menu and selection of meats to suit the culture and palate of the host country (Yeu et al., 2012).

Additionally, the company has been successful in efficiently operating all its restaurants with the help of its unique McDonald’s globalisation strategy , which is based on the four main elements to perfect the business strategy. These elements include pricing, marketing strategies, thinking globally but acting locally and social responsibility.

McDonalds (2018) Annual Report, Available at: https://corporate.mcdonalds.com/content/dam/gwscorp/investor-relations-content/annual-reports/McDonalds_2018_Annual_Report.pdf#MCD-12312018X10K_HTM_SC1088762024556CFBE18A4A1A544A0C0 [Accessed on 18 May 2019].

Miljkovic, D., Shaik, S., Miranda, S., Barabanov, N. and Liogier, A., (2015) Globalisation and obesity.  The World Economy ,  38 (8), pp.1278-1294.

Potrafke, N., (2015) The evidence on globalisation.  The World Economy ,  38 (3), pp.509-552.

Yeu, C., Leong, C., Tong, L., Hang, S., Tang, Y., Bashawir, A. and Subhan, M. (2012) A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's, Procedia – Social and Behavioural Sciences , 65(1), pp.1054-1059.

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2 Assessing Mcdonaldization, Americanization and Globalization

• Published: March 2004
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This chapter relates the concepts of Americanization and globalization to McDonaldization. The term McDonaldization describes the increasing rationalization of society using the fast-food restaurant as a paradigm. The chapter shows how the idea of globalization can provide new insights into the diffusion of McDonaldization. It also models the relationships among McDonaldization, Americanization and globalization, showing how they fit together and complement one another.

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McDonald's and Globalization: Impacts on Society

Welcome to The Knowledge Nest's blog on the topic of McDonald's and its profound impact on society through the lens of globalization. In this article, we will delve into the fascinating world of this global fast-food giant and the far-reaching consequences of its presence in various communities around the world.

The Rise of McDonald's: A Global Phenomenon

McDonald's, the iconic American fast-food chain, has become a symbol of globalization and capitalism. From its humble beginnings as a single burger stand in California, McDonald's has grown into a global empire with over 36,000 restaurants and counting. It has successfully penetrated almost every corner of the globe, catering to the taste buds of millions of customers.

McDonald's and Cultural Homogenization

One of the most significant impacts of McDonald's globalization is the phenomenon of cultural homogenization. As McDonald's restaurants spring up in different countries, they bring with them a standardized menu and dining experience, erasing some of the local culinary traditions. Critics argue that McDonald's promotes a standardized, mass-produced culture, leading to the loss of cultural diversity. However, proponents argue that McDonald's provides familiarity and comfort in an increasingly interconnected world.

McDonald's and Economic Implications

McDonald's immense global presence has had significant economic implications. The company generates billions of dollars in revenue each year and employs millions of people worldwide. By creating job opportunities, from entry-level positions to managerial roles, McDonald's plays a crucial role in local economies. Additionally, the franchise model enables individuals to become entrepreneurs and own their own McDonald's restaurant, stimulating economic growth in communities.

The Social Impact of McDonald's

McDonald's has not only changed the culinary landscape but has also left a lasting impact on society, influencing consumer behavior, cultural norms, and even public health concerns.

Changing Consumer Habits

McDonald's has undoubtedly shaped consumer habits, especially with regards to fast food consumption. Through clever marketing strategies and convenient, fast service, the company has successfully established itself as a go-to choice for millions of people worldwide. However, the rise in fast food consumption has also raised concerns about obesity rates, diet-related health issues, and environmental sustainability.

Environmental Concerns and Sustainability

As a large-scale operation, McDonald's has faced criticism regarding its environmental impact. Issues such as deforestation for cattle farming, excess packaging waste, and greenhouse gas emissions have been raised. The company has taken steps to address these concerns, making commitments to sustainability and responsible sourcing. McDonald's has made progress in areas such as sustainable packaging, waste reduction, and energy efficiency, but there is still work to be done.

The Global Reach of McDonald's

McDonald's is not only present in virtually every country but has also adapted its offerings to cater to local tastes and cultural preferences.

Localization and Cultural Adaptation

Localization is a key strategy employed by McDonald's to appeal to diverse consumer preferences. Whether it's the McVeggie Burger in India or the Teriyaki McBurger in Japan, McDonald's has successfully adapted its menu to suit local culinary traditions. This approach showcases the company's commitment to respecting and embracing cultural diversity wherever it operates.

Community Involvement and Social Responsibility

Beyond its economic impact, McDonald's engages in various community initiatives, including charitable partnerships, youth development programs, and environmental sustainability efforts. Through these initiatives, the company seeks to give back to the communities it serves and make a positive difference in people's lives.

In Conclusion

McDonald's has indelibly influenced society through globalization, shaping cultural trends, economies, and even dietary habits. Its far-reaching impact extends to nearly every continent, where it continues to adapt and innovate to cater to diverse societies. While McDonald's has faced its fair share of criticism, it also plays a significant role in providing employment, introducing new food options, and fostering community engagement. Understanding the multifaceted impacts of McDonald's on society is essential for a comprehensive analysis of globalization's effects on our ever-changing world. At The Knowledge Nest, we strive to provide valuable insights into topics that shape our communities and society as a whole.

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International Edition

• International Marketing

McDonald’s: Mastering Global Strategy for International Success

• May 3, 2023

In this article, we explore the remarkable success of McDonald’s, an international powerhouse that has effectively adapted its brand to diverse cultures and markets. Discover the power of a well-executed global strategy and the lessons we can learn from McDonald’s international adaptation.

Table of contents

The origins of mcdonald’s, global strategy, international success, and revenue dominance, key factors in the success of mcdonald’s global strategy, the dual marketing plan, marketing mix flexibility in its global strategy, mcdonald’s international journey.

Born in San Bernardino, California in 1940, McDonald’s was initially a humble restaurant established by brothers Maurice and Richard McDonald. Over time, it transformed into a hamburger outlet before venturing into the world of franchising. With the adoption of the iconic Golden Arches logo in 1953, McDonald’s embarked on a journey that would shape its global strategy. Ray Kroc, who joined the company in 1955, eventually purchased the McDonald’s chain, with its new headquarters now located in Chicago, Illinois.

With an astonishing 40,275 fast food restaurants worldwide as of 2022 , McDonald’s holds the title of the largest restaurant chain in terms of revenue. While renowned for its hamburgers and fries, the fast food giant has expanded its menu to include an array of items such as milkshakes, soft drinks, desserts, breakfast fare, chicken-based products, and wraps.

Adapting to Diverse Cultures

McDonald’s triumph in different countries can be attributed to its remarkable ability to adapt and innovate. By tailoring its services and products to cater to the diverse needs of global consumer markets, McDonald’s has achieved international triumph. Let’s explore some of the key strategies employed by McDonald’s in adapting to different cultures:

• Catering to Changing Demographics — in the 1960s, McDonald’s responded to the growing female workforce and teenage population by offering fast and affordable menus.
• Bringing the American Way of Life — during the 1970s and 1980s, McDonald’s expanded globally by franchising to local entrepreneurs, adapting to the unique social settings of each country and demonstrating the importance of a sound global strategy.
• Embracing Health Consciousness — to combat concerns about the healthiness of its menu offerings, McDonald’s introduced fruits, smoothies, fish items, and salads, appealing to health-conscious consumers.
• Competition with Local Cafés — McDonald’s further innovated its offerings by introducing high-quality coffee and healthy drinks, successfully competing with local café chains like Starbucks.

McDonald’s global strategy operates through a dual marketing plan that balances standardization and adaptation.

• Standardization Strategy — McDonald’s maintains a consistent brand image globally by offering identical food products such as McFlurry, McNuggets, McChicken, Happy Meal, and Filet-O-Fish worldwide. This strategy not only reinforces the company’s image but also maximizes operational efficiency and cost savings.
• Adaptation Strategy — by tailoring its menus and business plans to specific cultures, McDonald’s embraces localization. This strategy ensures that the company caters to the unique needs and preferences of consumers in each country. Although adaptation incurs higher communication and production costs, it enables McDonald’s to expand its global reach successfully.

McDonald’s success is not solely reliant on its dual marketing plan. The company demonstrates flexibility in its marketing mix, allowing it to tailor distribution locations, promotional plans, and pricing to meet the specific requirements of local markets.

Cultural Adaptation Around the World

As part of its global strategy, McDonald’s has demonstrated its remarkable ability to adapt its menu, marketing, and overall brand image to suit local cultures and preferences. This cultural adaptation has been instrumental in the company’s success in various countries worldwide. Let’s explore some examples of McDonald’s strategies in different countries:

In India, where a significant portion of the population follows vegetarianism, McDonald’s introduced an entirely separate menu consisting of vegetarian options. This includes the McAloo Tikki burger, made with a potato and pea patty, and the McVeggie burger, made with a mix of vegetables. McDonald’s also adheres to cultural and religious sensitivities by not serving beef or pork products in India, instead offering chicken, fish, and vegetarian options.

McDonald’s recognized the importance of adapting its menu to Chinese tastes, resulting in the creation of localized items. For example, in China, McDonald’s offers menu items like the McSpicy Chicken Burger and the Prosperity Burger, which incorporates flavors inspired by traditional Chinese cuisine. Additionally, McDonald’s introduced delivery services in China early on, capitalizing on the country’s strong demand for food delivery and convenience.

Brazil is known for its love of fresh ingredients and vibrant flavors. To cater to Brazilian tastes, McDonald’s offers unique menu items like the Cheddar McMelt, which features a beef patty topped with melted Cheddar and grilled onions in soy sauce, served in a brown bread sesame bun. As per its global strategy, the company also adapts its marketing by engaging with local soccer teams and sponsoring community events, leveraging Brazil’s passion for football to connect with customers.

McDonald’s in Australia has embraced the country’s love for coffee by introducing McCafé, a dedicated café-style concept within select McDonald’s locations. This extension of the brand offers an extensive range of coffee beverages, along with pastries and desserts, to cater to the Australian coffee culture. Additionally, McDonald’s in Australia has also responded to the increasing demand for healthier options by introducing salads, wraps, and grilled chicken items on its menu.

United Arab Emirates

In the United Arab Emirates (UAE), McDonald’s has incorporated regional flavors and preferences into its menu. For example, the McArabia, a sandwich made with grilled chicken or kofta, and served in Arabic bread, is a popular item among customers. Additionally, during the holy month of Ramadan, McDonald’s in the UAE modifies its operating hours and offers special meal deals tailored to the customs and traditions of Ramadan.

These examples demonstrate McDonald’s commitment to understanding and respecting local cultures while delivering products and experiences that resonate with customers in each country. By adapting its menu, marketing campaigns, and operational strategies to local preferences, McDonald’s has successfully ingrained itself into the fabric of various cultures around the world.

Through its culturally sensitive approach, McDonald’s has fostered strong customer loyalty and achieved impressive market penetration in diverse countries. The company’s ability to strike a balance between maintaining its global brand identity and catering to local tastes serves as a valuable lesson for businesses seeking to expand internationally.

McDonald’s continues to evolve its strategies in different countries, constantly innovating to meet the ever-changing demands of global consumers while staying true to its core values and brand promise.

Embracing Digital Innovation as Part of its Global Strategy

To stay ahead in an increasingly digital world, McDonald’s has embraced technology and digital innovation as part of its global strategy. The company leverages mobile apps, online ordering systems, self-service kiosks, and delivery services to enhance the customer experience and drive sales. By integrating technology into its operations, McDonald’s caters to the preferences of tech-savvy consumers and adapts to the growing trend of online and mobile-based ordering and delivery services.

Social Responsibility and Sustainability

In recent years, McDonald’s has also prioritized social responsibility and sustainability as part of its global strategy. The company has made significant efforts to address environmental concerns, animal welfare, and community engagement. McDonald’s has implemented initiatives such as sustainable sourcing of ingredients, waste reduction, and recycling programs. Additionally, the company actively supports local communities through partnerships, sponsorships, and educational programs, reinforcing its commitment to social responsibility and building positive brand perception worldwide.

McDonald’s international success is a testament to its exceptional ability to adapt and innovate in diverse markets. By combining a dual marketing plan that balances standardization and adaptation, flexibility in the marketing mix, and a focus on digital innovation and sustainability, McDonald’s has consistently conquered new territories while maintaining its global brand identity. The company’s strategies serve as valuable lessons for businesses seeking to expand internationally and achieve success in different cultures and markets.

Accelingo, with its expertise in professional translation services , understands the importance of a well-executed global strategy. We continue to assist businesses in overcoming language and cultural barriers, enabling them to thrive in the global marketplace. Contact Accelingo today to unlock your company’s international potential and join the ranks of global success stories like McDonald’s.

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Globalization and McDonald’s

            Today’s trend boasts of globalization, wherein you introduce a common idea or thought, thus creating a large following all over the world. This is thought to provide unity among nations thus, creating a better place for people to live in and interact with other people. Globalization is being manifested in what could be the largest instrument to promote a globally competitive society – the fast food business. Over the years, the fast food business has grown quite a large following all over the world. Many of these fast food chains originated from the U.S. and have spread globally, “catering” to the needs of the people all over the world. One of these fast food tycoons or maybe, tyrants is McDonalds. A household name, McDonalds has spread all over the land, establishing branches in six out of the seven continents there is. Sporting a clown as a mascot, it aims for the young people’s attention, thus pulling a great number of following, even attracting adults to the “McCraze.” With this in hand, we could say that McDonald’s poses a great influence not only in the food business market, but also poses an impact to the society of every place they tend to settle into.

            Food and Culture. Food is undeniably an important aspect of culture. It is a concept wherein it determines a person’s preference, which is connected to his cultural background. It is also something that connects people within a society together. By far, eating represents a person’s background, as well as his preferences and cultural upbringing. This is the reason why some countries condemn the idea of food globalization, why some people hate how McDonald’s wish to create global fastfood supremacy. This is merely a manifestation of a worldwide movement against capitalist corporations wishing to make money with the use of globalization. They are not considering how they would create confusion with these cultures.

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            According to Keith, “[Globalization] is more of a barrier preventing them from continuing in teaching their children their own cultural values and beliefs. Though globalization can be a good thing and bring new ideas to various areas of the world, there needs to be a stopping point. Continuation of this concept could lead to problems if people begin feeling it is forced on them instead of it presenting new choices. This is something that should always be kept in mind when marketing and globalizing any product or business. Personal preference should be the top most consideration before globalization becomes totally viewed as an intruder rather than an asset (Keith).” But for McDonald’s, they see this move as merely providing people another option, another choice for the people of what to eat. Their motives maybe about profit, but as the company sees it; it depends on how people would take this topic. Some may see it as an intrusion, but McDonald’s move to spread worldwide is merely a manifestation of their popularity. If the people don’t like McDonald’s interference on their cultures, then they wouldn’t patronize the food company. Associating food with culture is actually not a problem of McDonald’s but a problem of choice.

            But looking closely, we can’t say that it is easy to introduce the same food to every culture. This is the part where the globally-tailored food concept is not acceptable, wherein you introduce similar food choices to all the people. With these, you are destroying the diversity of these cultures. McDonald’s offers a commercialized menu composed of beef, potatoes and soda. They can’t expect everyone to eat these things, especially those who are in the eastern part of the world. The region that the people are staying has a great say on how people would react to these foods, thus creating a different social identity. McDonald’s creates a gap in the natural stability of the different cultures individuality.

Considering the current situation, the world’s cultures are moving towards globalization, slowly merging the different social values. The then-distinguishable differences are slowly turning out to be a streamlined identity for these different cultures. This could be good at some perspective, but not necessarily for all.

McDonald’s and the World

            McDonald’s has opened it branches all over the world, increasing their reach and influence, not only with the Americans but with the rest of the world. It has established in more than a hundred countries all over the world and has erected thousands of McDonald’s establishments worldwide and literally dominated in the fast food business which no other food chain business has ever surpassed. But along with this, McDonald’s has received a lot of negative reactions not only from Americans but also from the locals of the places they invade. This is because of various factors concerning competition and dominance in the business, something that McDonald’s has aced all throughout the years.

            When McDonald’s expands to another country, it elicits various reactions from the people. Their move on globalization may be taken positively or negatively. For most of the consumers, having a McDonald’s in their neighborhood adds another choice of where to eat. Fastfood is really fast food, and McDonald’s is known for its service. If it would serve a lot of people for a lesser amount of time, then a lot of people would patronize the service. We are living in a fast-paced world, wherein every minute counts. We can’t afford a 30-minute wait for a 10-minute meal, so it’s better to order in a McDonald’s than in a restaurant. That is where the issue of competition comes in the picture.

            When McDonald’s erects an establishment in a country, it directly competes with the locals when it comes to food service. And most of the time, McDonalds wins the competition, thus forcing the losing food store to close or move to another area. McDonald’s popularity could easily take down the local businesses. In an article by Mallaby, “Hyperpower invites backlash, and McDonald’s has not escaped such consequences. In 1999 a French farmer named Jose Bove ransacked a McDonald’s and became a hero of the anti-globalization left; last year a plastic Ronald McDonald was discovered dangling from a French bridge, a ball and chain fastened to an ankle (Mallaby).” This is a manifestation of people’s disgust. This has been the negative aspect of having a McDonald’s around you, especially if you’re in the food business. It reduces competition to nothingness, since it receives a lot of publicity and is known to a greater number of people. If this continues, it will become a McDonald’s manipulated food market, a monopoly of multinational companies destroying the local business.

            Looking closely, we could see that McDonald’s globalization campaign has really paid off, with profits flowing in their pockets. But along with this, it has caused uproar from various people from different walks of life. Globalization has brought them closer to the people, but the closer they are to each other, the more they see their mistakes.

References:

“Mcdonalds”.  2000. February 3 2007. <http://www.harpers.org/McDonalds.html>.

“Mcdonald’s”.  2006. February 3 2007. <http://www.infoshop.org/octo/matrix/index.php/McDonald’s>.

“Mcdonald’s Corporation “.  2006. February 23 2007. <http://www.answers.com/topic/mcdonald-s>.

“No Peace until Mcdonalds Is Deceased”.  2002. February 3 2007. <http://www.mwr.org.uk/rabid.htm>.

“What Is Wrong with Mcdonalds?”  2005. February 3 2007. <http://www.mypage.tsn.cc/c_richardson/maccas.htm>.

“Why Does Mcdonalds Lie in Their Ads?”  1997. February 3 2007. <http://www.greenspun.com/bboard/q-and-a-fetch-msg.tcl?msg_id=0001Iu>.

“Why Mcdonalds Is an Evil Corporation”.  2005. February 3 2007. <http://www.rajuabju.com/literature/anti-mcdonalds.htm>.

Karon, Tony. “Adieu, Ronald Mcdonald”.  2002. February 3 2007. <http://www.time.com/time/columnist/karon/article/0,9565,196925,00.html>.

Keith, Misty. “Over Globalization”.  2006. February 3 2007. <http://www.en.articlesgratuits.com/over-globalization-id396.php>.

Mallaby, Sebastian. “Winning Hearts and Stomachs”.  2007. February 3 2007. <http://culturecollapse.vox.com/>.

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Globalization Impacts of on McDonald’s

“McDonald’s corporation is the world’s largest chain of fast-food restaurants that serves more than 47 million customers on a daily basis.” The company has branches all over the world. It operates within 119 countries and territories; its products are popular in the market. The corporation operates more than 31,000 restaurants all over the world and has more than 1.5 million employees. Because of the wide area that the company serves, it has developed means to always capture different customers all over the world through capitalization on growing consumer interests in health and wellness (McDonald’s publication, 2007).

Globalization refers to the “increasing interconnectedness of people and places through the converging process of economic, political and cultural change.” These are major factors that contribute a lot to the increased rates of globalization; for instance, technological changes and advancements play a greater role in enhancing globalization and its effects in the global society. Globalization has both positive as well as negative impacts on society and all the activities carried out in the general society (Tomlinson, 1999).

Globalization has affected almost all areas of society in every nation and country globally. The effects range from economic to social to cultural lifestyle, and since these three make the essential factors in the society, it means that every part of people’s life is highly affected by globalization. The reason is that globalization involves the widespread exchange of goods, services and ideas that has resulted in the strong influence of the changes that take place in the general society (Tomlinson, 1999).

Through globalization, culture has been highly influenced; even though the cultural influence in globalization seems to be of slight significance to most policymakers, its power has great consequences to the nations that are involved as well as the people. Since food is very important in society, it defines the kind of culture that is practised within a certain region. Because the corporation operates in more than a hundred countries that have different cultural backgrounds, it means that there are different kinds of meals that are provided to meet the demands of the customers within that particular area (Tomlinson, 1999).

Food is said to be the oldest global carrier of culture. Hence it means that since the corporation is involved in the provision of fast foods and its operations all over the world are faced with challenges as a result of culture. Any changes in foods that are prepared, the way they are served and consumed in most cases diminishes the traditional beliefs of the people. Due to globalization, some of the traditional foods that people held to are continuing to lose value currently. This is because people are being introduced to different kinds of foods hence losing the original taste of traditional foods (Pillai, 2008).

Globalization has affected the corporation since there are changes that keep taking place in the society such that some of the foods that were prepared to fit certain cultural values but today they don’t. These values are changing, and because of this, the kinds of foods they prepare to keep on changing hence affecting the operations of the corporation in one way or another. This is because there are certain changes that take place in the preparations of the foods that may have a negative impact on the corporation, like increased costs of changing the meals. Though globalization has positive impacts, there are also other negative effects faced by the corporation (Pillai, 2008).

Globalization has affected culture negatively because it is the main factor in society. The corporation has branches all over the world, and in each country, there are traditional foods that are prepared in a particular country. Because of the changes of globalization that have resulted in changes in culture and the kind of foods that are consumed, the corporation has experienced certain challenges trying to change the foods they were preparing to accommodate the changing needs due to globalization (Pillai, 2008).

McDonald’s is spread all over the world as a result of globalization; its spread has brought about one of the influential changes with the introduction of fast-food restaurants in foreign countries. Due to the introduction of restaurants in many countries, transformations have taken place that may be perceived as beneficial or corrupting to the culture. Before McDonald’s was introduced in overseas countries, the issue of fast foods was unknown to many since it was the first country that tried to export America’s love for fast foods and changes in eating habits for most people (McDonald’s publication, 2007).

McDonald, just like any other business enterprise, has faced the different effects of globalization in its operations. The reason is that globalization though it has impacts on society, there are certain areas that are highly affected by globalization, like the business sector. There are various controversies that the corporation has faced as a result of rapid globalization that has affected the American fast food industry. The corporation has received criticisms for its menu, expansion and its business practices (McDonald’s publication, 2007).

Some of the instances of critics as a result of globalization experienced by the corporation include the 1999 issue whereby a “French anti-globalization activist Jose Bove vandalized a half-built McDonald’s to protest against the introduction of fast food in the region.” These critics of the corporation had negative impacts on the operations of the corporation since it affected and reduced the number of customers to the corporation. In 2001 the corporation also received other critics that included “allegations that the corporation uses its political influence to increase its profits at the expense of people’s health and social conditions of its workers” (Mark, 2008).

The corporation has received great pressure from activists and other organizations regarding the operations of the corporation because of the effect of globalization that has brought people together and has continued to increase concerns in society. These concerns are the ones that have resulted in increased pressure on the corporation to follow certain factors that seem correct globally (Mark, 2008).

Since globalization has affected all sectors in society, environmental concerns have been raised about the corporation because of the negative impacts of globalization on the environment that include pollution of air to water and the environment generally. The corporation announced that because of environmental concerns, it has been using a biomass trial that cuts waste and carbon footprint by half in different areas. This showed that the corporation participated in global issues like many other corporations globally (Bramhall, 2007).

There are certain instances that have been reported recently that have affected the corporation as a result of globalization. For instance, in the case of bombings, “hours after united states started its bombings in Afghanistan, there were angry crowds that vandalized McDonald’s outlets in Islamabad and Karachi, demonstrators burned an American flag outside the corporation restaurant.” The corporation has faced great challenges as a result of globalization; this is because the bombings affected not only the corporation’s operations but also the customers who were associated with the corporation. Since many did not understand the reason but all these were reactions by people against the U.S and the corporation (Bramhall, 2007).

McDonald’s is a symbol of American entrepreneurship and capitalization in the world; because of this, the company does not only face challenges but also there are global benefits enjoyed by the corporation as a result of association with the United States. This is because many of the countries have had trust with the United States, and because of the high rate of globalization, many people trust the corporation; hence it gets global benefits from its association with the United States. For instance, it received a warm welcome in many of the countries it has invested hence this boosting its growth in the different countries it operates in (Bramhall, 2007).

On the other hand, though the corporation has benefited greatly from its association with the United States, this has lately become more of a vice to the corporation than a benefit. This is because of the United States foreign policy; the policy around the globe is being met with resistance from all areas that include the enemies as well as allies. This becomes a challenge to the corporation since it is associated with the U.S and this, in one way or another, has negative impacts in the different countries that are against the policy. Branches of corporations in these countries are not secure in any way, and at the same time, they are losing business. The main challenge to the corporation is how it is going to react to the new challenges of globalization in the world of growing dislike of anything American (Bramhall, 2007).

The corporation has gained global success in the many countries it operates in because of its ability to adapt to local cultures and resources. This is because in the different countries it operates, there are different cultures that exist that it has adapted to. It is because of this that the corporation has managed to succeed in different countries that have different cultural backgrounds (World Public Opinion Organization, 2008).

Globalization is associated with the exploitation of labour; this has been one of the accusations that have been made against the corporation that exploits labour. This was based on the kind of slogans they had developed. For instance, “not bad for McJob” was one of the slogans that were used by the corporation. This was translated otherwise by people, and it was assumed to mean low paid jobs. This brought about challenges since the corporation was assumed to give its workers very low salaries (Ahmed, 2000).

Globalization has also increased the cases of terrorists in the global market; these cases have negative impacts on business operations. The operations of the corporation have suffered as a result of increased cases of terrorists in society. For instance, the cases that were reported in the United States affected the business operations of the corporation negatively because customers were reduced, and other operations were affected negatively. Also, since the corporation is associated with the United States, it has also been targeted by the terrorists who have enmity with the United States hence fear in its operations in different countries it operates (Ahmed, 2000).

The high growth of fast food chains in society has been associated with the increased rates of globalization that has spread all over the globe with high impacts on the developing countries. Due to the increased number of McDonald’s outlets all over the world, many people have been subjected to consuming more junk food from the outlets. The foods provided by these outlets are said to have adverse effects on the consumer’s health. This is associated with a high rate of globalization and the introduction of non-traditional foods in society that have more adverse effects on health. (World Public Opinion Organization, 2008).

Globalization has brought people together, and people feel as if they are in a global village where they can reach each other very fast. This has positive impacts on McDonald’s Corporation; this is because it is through this that it has been possible to penetrate different countries around the globe. This is because people are highly connected and interact easily hence opening opportunities for the corporation to penetrate and open branches in different countries around the globe easily. Through globalization, it has been very easy to be accepted in different countries and cultural backgrounds hence globalization being of importance to the success of corporations in different countries where it has penetrated (Tomlinson, 1999).

Globalization of governance is one of the characteristics of globalization; because of globalization, the issues of governance of states and governments are monitored globally. There are similarities in the mode of governance adopted by different states and countries worldwide; this means that it is easier to tackle issues of governance in a given state since they are all similar. In case there is any governance problem in a given state or country, it is not an issue of that country. It involves other countries and governments. This is a benefit to the corporation since it has branches in many countries around the globe, and when the governance issue is monitored globally, it means that the corporation has no much fear about its operations in different countries since governance is monitored globally (Tomlinson, 1999).

Globalization has also brought people and countries together; this is because countries have come together and have formed unions and supporting blocks that are aimed at helping each other in trade and other issues in society. Unions like European Union and COMESA have brought countries and nations together; there are set guidelines that guide people in trade between the countries. This has promoted the operations of the corporation greatly since through this it is possible to enter in different countries. The corporation has been able to penetrate different countries as a result of globalization hence playing an important role in the success of the corporation in different countries (Raghavan, 1998).

Technology has contributed a lot towards globalization; this is because it is through this that many of the global activities have been possible. It is through technology that information in the society flows very fast as well as money transfer, products are moved from one country to the other, people travel comfortably and fast, and communication is fast. High technology that is realized and spread all over the globe has helped the corporation to achieve its goals and to improve its operations in different parts of the world (Raghavan, 1998).

This is because advanced technology plays a great role in the operations of the corporation; if it were not for globalization, some of the branches of the corporation that are located in less developed countries would not work properly. Globalization has resulted in the utilization of advanced technology in different parts of the country that has benefited the corporation in its operations. Technological developments of a country in which the corporation has set up its operations is an advantage to the corporation since it can utilize the technology easily to meet the changing needs in the market (McMichael, 2000).

The other factors that have played a major role in globalization include trade liberalization and financial market deregulation. These are major contributors to globalization, and they are all because of technological changes. Globalization has made the whole world to be like a village since people have come together globally in terms of economics, culture and politics. Trade liberalizations and market deregulations have been an advantage to the corporation in different countries where the corporation has set its operations. This is because the corporation gets a good atmosphere to carry out its operations without much destruction from the country (Tomlinson, 1999).

Through globalization, the economy has been highly improved in many nations and countries. This is because the well-developed countries help the less developed countries to gain economic potential in society. For any business organization, when economic conditions are good, the operations of the business are usually very good. The corporation has benefited through globalization since in the countries where the corporation has set up its branches, and the economic conditions are favourable, the corporation gains a lot sine the operations are usually very good. This is the joy of every business person and organization in society (Asgary & Walle, 2002).

Through globalization, distant countries are linked together through communication, commerce and travel; these are the basics for globalization since they bring different people together politically, economically and culturally. Globalization is termed as the most fundamental reorganization of the world’s socioeconomic structure since the time of the industrial revolution. This is because it is through globalization that improvements are made in social and economical life; we learn a lot from each other through globalization hence adopting other better ways of social life (World Public Opinion Organization, 2008).

The linking of countries together through globalization has contributed a lot towards the growth of the corporation and penetration in over a hundred countries in the globe. If it were not for globalization, it would be a challenge for the corporation to penetrate these countries, but it has created a way for its growth and penetration in many countries around the globe (Asgary & Walle, 2002).

Because of globalization, there has been a high and free exchange of information concerning different factors in the market. Globalization has enabled the exchange and transfer of cultural practices from one country to the other. There are certain cultural practices transferred from people in one country to the other hence resulting in the interconnection between different people in the world. The more globalization continues to take roots in society, the more it brings in both positive as well as negative impacts (Tomlinson, 1999).

McDonald Corporation, just like any other corporation, has experienced both benefits and challenges of globalization in its operations. The challenges have been severe for the corporation, but it has continued to press on despite the great challenges that it has faced. On the other hand, the growth and success of the corporation can be associated with globalization since it is a sign of globalization since it has penetrated different countries and brought about certain changes. In conclusion, the corporation has in one way or another benefited fully from globalization and on the other suffered highly as a result of globalization.

List of references

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• McDonald’s publication, 2007, McDonald Canada, ‘ Corporate FAQ’ McDonald Corporation.
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• Raghavan C. 1998, Globalization’s political economy and the role of state , Third World Economics, No. 191, pp. 16-22.
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• World Public Opinion Organization, 2008, Globalization ,  Web.