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8 Essentials for Every Graphic Design Proposal You Send (+ Example)

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What is a graphic design proposal?

Why is a graphic design proposal important, how to put together a graphic design proposal in 8 steps, graphic design proposal example, final thoughts.

Are you trying to start your own graphic design business? If you are, here’s a little secret: you’re going to need more than just experience and an outstanding portfolio to land a design job from a new client. Landing gigs also means you’re going to need a standout graphic design proposal, too.

It doesn’t matter if you’re a newbie or a seasoned graphic designer, the graphic design industry is competitive and a bit shrouded in mystery, especially for people who can’t tell the difference between an Illustrator, a Graphic designer, and a UI/UX designer.

A graphic design proposal explains your value proposition and convinces the client why you are the best fit for the job, even if you’re looking for an agency job, an in-house position, or a freelance gig.

Whether you’re into graphic design to start an online business or just putting your creativity to work, a graphic design proposal lands you a design job with relative ease. That said, how do you go about drafting the perfect graphic design proposal? I’ll be teaching you all that and more in this article. Let’s get cracking!

A graphic design proposal is a document that sells your value proposition to a client.

It summarizes everything you can offer regarding a new design project. It also includes proof of your previous work — otherwise known as your portfolio — and the costs that you think you’ll incur while doing the project.

However, a graphic design proposal is not a sales pitch .

When we say “sales pitch,” we’re referring to a verbal attempt to sell your services to a client. Yes, it requires a mastery of its own, but it’s only the second step in the bidding process. Creating a graphic design proposal comes first.

So, technically speaking, you can say a graphic design proposal is a hard-copy sales pitch sent after you’ve discussed with a client, not before. This means your proposal must be top-notch, convincing, and engaging from the first page to get the client to the negotiation table.

A Facebook page called “Clients From Hell” shares horror stories from freelancers and creatives. Many of these stories feature some sort of client claiming that they shouldn’t be paying for services that they believe don’t require any real talent.

While clients like these are fortunately in the minority, many clients will balk at your price as a freelancer until you show them what you can do.

Unlike digital marketers or data analysts who quantify their claims with charts and statistics, the game’s different for us designers. You need visual proof that shows you understand and can deliver what the client expects. A graphic design proposal showcases your previous works and gives your clients an idea of what you can do for their business.

As a graphic designer, your proposal must answer these questions to a client’s design project:

• What does your project intend to do? Talk about the design project’s problems, goals, and objectives.
• How can you help the client? Explain your proposed solution.
• Why are you the best fit for this project? Show your portfolio.
• What will it take to do this project? : Outline your expected costs, including any work you expect to outsource to others .
• What can your client expect?: — Finish up with the deliverables, including the timeline for each item.

As you create your proposal, you need to keep in mind that you’re not the only one who can do the job. This is why you need to add your touch to the proposal and showcase what makes your designs unique.

Defining your unique selling proposition as a creative worker helps you stand out as a graphic designer and opens you to a whole new world of opportunities.

Now we have that out of the way, let’s look at how you can draft a winning graphic design proposal that reflects your value as a designer.

Clients ask for proposals. Not because they don’t trust you can do it, but because they want to compare, and your proposal might be all that breaks or makes the deal.

Hence, to ensure that you’re not missing the critical bit of a proposal, you must have a custom freelance design proposal template you can whip out when the need arises.

You have to understand that other designers are a competition. So your job is to communicate (with your proposal, of course) why you’re a better hire for their business, even though you might be way expensive.

It shows you understand the project in question and have the confidence and expertise required to execute the job flawlessly.

Below, I’ll cover the steps you need to draft a graphic design proposal. Read on.

1. Discuss every detail of the project with your client

Your proposal should never come as a surprise to your client. Before you send a proposal, you’ll want to discuss every detail of their project beforehand. It’s a collaboration, which means you’ll need to know where to come in and use your design expertise to tackle the problem.

While designers used to discuss projects with their clients face-to-face, it’s not practical at this point. Instead, you may email the client to ask for more information, then set up a video call where you can discuss their requirements.

The key to great project calls is to be prepared to go over each detail of the project and listen actively.

2. Do proper research

If all goes well with your client call, you’ll hopefully get their go-ahead to send a proposal. To allow you to send a proposal that meets their requirements, you need to do intensive research on the potential client and their needs.

You must find out more information on your own to understand everything about this prospect’s brand, services, or products. Ask for any branded materials or documents that shed light on the situation and get to work.

You can also research their competitors to see how they stack against the prospect’s brand. Analyzing information from their social media and how effectively they compete in their industry can be invaluable as you put together a proposal.

Proper research helps you know what you’re going into, so you don’t underestimate yourself and the services you hope to offer. And, at the same time, it gives you a glimpse into the scope of the project and the amount of time and effort you’ll put into it.

3. Determine the proposal software you’ll use.

When your research is done, the next step is to get your proposal started. But you don’t need to reinvent the wheel.

Thankfully, there are different freelance tools that can help you create a terrific graphic design proposal quickly and easily. While most of these tools offer paid plans you’d pay monthly or annually, some offer freemium services such as invoicing.

However, to get the most features when drafting your graphic design proposal, you might want to consider a paid version. Here are some software tools to help you get started:

Fiverr Workspace

Fiverr Workspace offers an efficient suite of smart and seamless freelancer tools. It has all the essential features that help you with invoicing, customized proposals, contracts, and more.

What’s more, it is easy to set up and use in just a few clicks. Plus, if you’ll need a legally binding contract along the way, Fiverr Workspace allows you to embed the Standard Freelance Contract from the Freelancers Union with one click.

Other features include:

• Automatic reminders
• Smart alerts
• E-signatures
• Automatic invoices, and much more.

Fiverr Workspace is also free to sign up for and doesn’t charge you for standard contracts if you’ve got just one client. This makes it perfect for first-time freelancers.

If you’re not keen on using complex proposal creation tools, then HoneyBook’s easy-to-use interface might be what you need. It has tons of basic options to create a graphic design proposal without requiring any HTML coding knowledge.

All you need to do is create sections and move blocks around those sections for each part of your proposal. These blocks let you add images, text, and other handy options to your proposal. Creating proposals doesn’t get any easier than this!

Bonsai’s proposal creation feature offers you multiple and flexible proposal templates you can customize for every client. The proposal package also lets you upsell services to your clients by allowing you to edit a previously-created proposal.

Along with these remarkable features, you can track when clients view your proposal and make scheduling decisions right away. The best thing about using these tools is that you’ll save a lot of time and energy that you could use for more useful activities.

4. Describe the problem

Remember when I said to do some proper research in step 2? Yes? Now is the time to put your research to use. Having a good grasp of the client’s problem gives you the following advantages:

I. It shows the client you fully understand their problem and that your solution will address their needs.

II. It gives you a framework for your proposal.

If you’ve done your homework, this should be a breeze. Be specific. Use relevant stats, data, figures to buttress your “problem statement.”

Here’s an example of a concise problem statement, stating a specific problem.

This example ticks the box when it comes to being concise. That way, there’s no room for ambiguity.

By stating the client’s problem in your own words, you show a thorough understanding of the issue being faced by the client. If done correctly, this section should help convince your prospect that you’re the right person for the job.

5. Address the main goals and objectives

This is where you give a situation appraisal by describing the goals and objectives (you’ve surmised from the research) of the problem. To stay on course, you must clearly understand what success looks like for the graphic design project by using SMART goals :

This framework serves as a jump-off point for measuring and assessing your goals. You might even score bonus points if you assess the situation from another angle that the client didn’t think of. Aim for something short — two, three paragraphs at most. After this, move on to proposing a solution.

6. Provide your solution + next steps/deliverables

The solution strategy section is the core of your graphic design proposal. Think of it as the key to your client’s conversion. If your client got this far, surely, they’re interested in what you have to offer. Don’t disappoint them.

How do you write a solution section that will bring you closer to landing the job? You can follow the outline below:

• A detailed plan of action that describes the steps to achieving the solution.
• Hard facts, data, and statistics that back up the proposed course of action.
• Consistent and defined opportunities to assess the solutions you proposed. In other words, you are providing a feedback mechanism for your client.

I’m not saying other sections of your graphic design proposal are not as important, but this is the meat of it. When it comes to deliverables, do not leave room for imagination. You must visually communicate by explaining what goes on behind the scenes. For example, you can include initial sketches, design revisions, and mood boarding.

This is also where you incorporate your portfolio into the proposal, with the relevant pieces.

For instance, if you’re trying to land a book design project, include previous book designs in your portfolio. Likewise, if you’re bidding for a print ad campaign, showcase previous print ads.

That said, for this section to be successful, all data, statistics, and outlined solutions must culminate into an actionable plan that tackles and benefits the client in the long term.

7. Outline the costs involved

Many designers aren’t comfortable setting their rates, possibly because they don’t know their worth. However, you should be careful not to sell yourself short if you already have a comprehensive portfolio.

I’ve found that asking for the client’s total budget for the project helps outline graphic design services’ costs. Many clients are skeptical about graphic design rates but can be flexible if you can assure them that your work is worth every penny.

Here are the steps you need to follow when you do pricing for a graphic design proposal:

1. Estimate the complexity and timeline of the design project. If you’re a seasoned graphic designer, you should be able to predict the number of hours you’ll need to complete specific types of deliverables.

2. Come up with an hourly rate based on your previous work, the industry standard, and the client’s budget.

3. Multiply the total number of estimated hours for the project by the hourly rate. This will form your initial costing.

4. Consider upselling your services for different project options.

You may plan to add a certain number of revisions or different image sizes for multiple platforms. You can also identify gaps in the client’s marketing using the research you performed earlier in the process. For instance, you can offer web design services if you feel that the current site needs a makeover.

8. Call to action — sign, deposit, etc.

After stating your case as the best person for the job, you’ll want to end the graphic design proposal with a solid call to action.

Give clear and specific instructions on the next steps and how to execute the agreement. These instructions help your prospect move to the next stage with ease.

If you created your graphic design proposal document on a PDF, embed PayPal buttons so clients can pay online. A tool like Fiverr Workspace allows your clients to attach e-signatures and enable invoice payments.

You may also promote yourself one last time by telling your prospect why they should hire you. This is less of a hard sell and more of sharing your excitement about working with clients and delivering what they need. This will end the proposal on a positive note.

Struggling to get better-paying clients as a freelance designer? Then, check out this next section to see how to use all the tips we’ve discussed so far below.

Now that we’ve discussed the elements of a graphic design proposal, let’s look at a sample proposal that could help you land new clients .

As you see, this example stated the problem specifically. In addition, it demonstrated a thorough understanding of the design project, which is to overhaul the client’s brand identity to target new customers in Northborough.

Goals and Objectives

Strategy and Solutions

For this section, list out the strategy you intend to use for the project. That could include research, design, implementation, and evaluation. Demonstrate your design prowess by making the strategies and solutions; SMART, to solve the problem.

Deliverables

The “deliverables” should be a continuation of the “solutions’ section. List out the milestones you hope to achieve and deliver. It must be as straightforward and visually appealing as possible.

Costs and Pricing

State out the implementation costs of the entire graphic design project. Ensure it includes your terms for implementation, such as the payment timeline for the first deposit and discounts, if applicable.

If you’re upselling your services by offering bundle package(s), use this section to explicitly state the prices of each service, in a table, like in this example. Then, make it scannable by highlighting the most important parts like the total amount and service description.

Call to action

Finish off the graphic design proposal with a straight-to-the-point CTA and next steps.

When you follow these outlined steps, you’ll earn your way into the heart of your client. What’s more, you now have the edge over those who don’t bother with proposals. This’ll allow you to land more projects and increase your freelancer cash flow.

There are many steps to being a professional graphic designer. Aside from knowing how to design, you also need to know how to find clients. Learning how to create a graphic design proposal will allow you to reach out to potential clients and showcase your work.

Creating a graphic design proposal starts with initiating a discussion with the potential client and continues with in-depth research about the client’s needs and what they intend to get out of the project. These insights will allow you to use professional tools to put together a proposal that addresses the client’s needs and gives them a clear idea of your vision for their campaign.

Finally, learning how to compute cost estimates will help set you apart from the competition as a graphic designer who doesn’t overcharge nor underestimate their value.

A well-curated design portfolio, accompanied by a comprehensive project plan, a reasonable price model for deliverables, and a strong CTA will help convince your clients that your design services are worth every penny.

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Written by Jimmy Rodriguez

Staff at millo.co.

Jimmy Rodriguez is the COO of Shift4Shop , a completely free, enterprise-grade ecommerce solution. He's dedicated to helping internet retailers succeed online by developing digital marketing strategies and optimized shopping experiences that drive conversions and improve business performance.

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30+ Best Graphic Design Proposal Templates (Branding + Marketing)

When designing a project proposal one thing you need to keep in mind is that you’re going to be competing with many other agencies for the same projects.

Even if you spend days working on the perfect pitch or writing the best copy for the proposal, it will all go to waste if your proposal brochure doesn’t have a design that stands out from the crowd.

Designing a great-looking graphic design proposal is not that difficult, especially when you have the right proposal template to get started with. Today, we want to help you find the perfect design proposal template for your project.

In this collection, you’ll find many different styles of graphic design proposal templates and web design proposal templates. There are templates with modern, minimal, and colorful designs so that you’ll have plenty of options to choose from. Have a look.

Creative Design Proposal Template

You can use your proposal brochures as a way to show off your creative side. This design proposal template is made with that goal in mind. It has colorful shapes and patterns throughout every page to make your proposal look more attractive. There are 20 unique page layouts in the template. You can easily customize each page using Adobe InDesign.

Modern Design Project Proposal Template

If you have lots of case studies and portfolio examples to showcase in your proposal, this template is for you. It’s designed with a more visual approach, allowing you to use large images and colors to grab the client’s attention. It also has many pages for you to show off your work, portfolio, and examples. There is a total of 28 page layouts included in the template.

Graphic Design Proposal Template

This template is well optimized to take advantage of the right colors to create a very stylish look for each page in your proposal. It uses a black and white-style color scheme with a bright highlight color. This gives the document an interesting look that will surely capture your client’s attention. There are 12 unique page designs to choose from.

Simple Graphic Design Proposal Template

This graphic design proposal template is designed with modern design studios and agencies in mind. It uses a clean and simple design with fewer colors and lots of space for images. You can easily show off your case studies and portfolio with this template to persuade clients of your abilities. The template has 18 unique page layouts and it comes in InDesign format.

Unique Design Proposal Template

Sometimes, using the “less is more” approach in your design proposal is the best way to grab the attention of your clients. This template takes a similar approach with its minimal and colorful design. It uses abstract shapes and colors instead of images to give each page a very attractive look and feel. There are 20 different page layouts with vector graphics, editable colors, fonts, and more.

Free Black & White Design Proposal Template

This is a free proposal template you can use to create a simple and professional-looking design proposal without breaking the bank. This template includes 10 different page layouts with customizable elements. It’s perfect for small business and freelance project proposals.

Design Project Proposal Template for InDesign

This project proposal template features the perfect design for showcasing your graphic design projects and ideas to potential clients. It has stylish page layouts with colorful shapes that highlight specific parts and attract more attention. You can customize the colors, change paragraph styles, and even change the fonts as you like.

Graphic Design Proposal Brochure Layout

This brochure has a multipurpose design you can easily customize to create various types of proposals for your design projects. It’s especially ideal for freelancers and design agencies. There are several page layouts included with the template for showcasing your team, services, and case studies as well.

Creative Proposal Brochure for Design Agencies

A stylish proposal template made just for designers and agencies. This template comes with 20 different page layouts for you to choose from. Each page can be easily customized to change the images, text, and colors. It has a very attractive cover design too.

Brand Design Proposal Template for InDesign

This proposal template includes carefully integrated image placeholders that allow you to create highly visual and modern brochures for your graphic design projects. It also has a landscape page layout with editable and organized layers.

Free Agency Proposal Template Word & Google Docs

A simple and free brochure template for making proposals for various types of agencies and freelancers. This template only has 4 pages but you can easily copy its layouts to multiply the pages as necessary. The template is available in Word, Google Docs, and Apple Pages formats.

Design Agency Proposal Brochure Template

This InDesign brochure template comes with a well-structured layout across multiple pages. It’s ideal for making proposals, agency profiles, portfolio brochures, and much more. It has a clean and minimalist design that you can customize to make it your own.

Project Proposal Brochure Template for Graphic Design

You can use this brochure template to make rather wordy project proposals for your design projects. It has pages with more space for paragraphs. And it includes many image placeholders as well. Of course, you can easily customize each page to add more images and change the text however you like.

Square Proposal Brochure Template for InDesign

This brochure template stands apart from the other templates on our list thanks to its beautiful square-shaped design. It will offer you a unique and simple way to present your design project proposals. The template includes 20 pages.

A professional brochure template to help you make more compelling proposals for graphic design projects. This template features a modern design with attractive colors and stylish page layouts. There are 12 unique pages in this template in A4 size.

Free Minimal Graphic Design Proposal Template

This free InDesign template is perfect for putting together a simple and basic proposal brochure for your design projects. It includes 16 page layouts with minimal and clean designs. You can customize them easily to change images and fonts.

Free Design Project Proposal Template

This modern design project proposal template is also free to download and use. It has very clean and professional page designs with space for showcasing images and portfolio items. The template has 16 page designs in A4 size.

Minimal Design Project Proposal Template

As we mentioned earlier, you don’t have to use vibrant designs filled with lots of colors to make attractive design proposals. Sometimes, a completely white design layout with just one color to highlight important parts is much more effective. This template is perfect for creating such project proposals. It has 26 page layouts in A4 and US Letter sizes. It also comes with a free invoice template as a bonus.

Exeelo – Stylish Design Proposal Template

Of course, there’s nothing wrong with using a proposal design with more colorful pages, as long as it helps you to highlight your core message. You can use this stylish design proposal template to create professional-looking proposal brochures for various types of design projects. There are 36 fully customizable page layouts in this template.

Web Design Proposal Template

When creating proposals for web design projects you have to include information addressing different aspects of the project. What’s more important is highlighting your approach for the design project. This template is designed to help bring your design concepts to the client’s attention. It has colorful page layouts with lots of pages to explain your proposal. The template comes in A5 size.

Elegant Design Proposal Template

This design proposal template looks much more suitable for modern design agencies. And it’s especially great for interior design firms. But you can also use it to create professional-looking proposals for graphic design projects. The template comes with 24 unique page layouts in A4 and US Letter sizes. It also includes INDD and IDML file formats.

Website Design Proposal Template

The creative cover page design and the attractive color scheme give this proposal template a very unique look and feel. While it’s designed with web design proposals in mind, you can easily customize it to create proposals for graphic design projects too. There are 24 page layouts in this template that you can edit and customize however you like.

Free Graphic Design Proposal Template INDD

You can download this design proposal template for free to create attractive proposal brochures for small projects. It has clean page layouts with minimal designs to help highlight your content above all else. You can also customize each page to match your branding.

Red Accent – Free Design Proposal Template

Just as the name suggests, this proposal template has a beautiful design featuring a red accent color scheme. It features 10 unique page designs for you to create a basic project proposal for graphic design projects. It’s free to download.

The Iceberg – Graphic Design Proposal Template

If you’re looking to use a creative and modern approach in your proposal, this template is for you. It features a magazine-style page design where you can create a stylish proposal for design projects. It comes with 28 page layouts, including pages for showcasing your services, team, skills, portfolio, and more. The template is available in InDesign, Photoshop, MS Word, and Apple Pages formats.

Design Project Proposal Template

This design proposal template has a very professional design that will allow you to make proposals for various types of design projects. Whether it’s a graphic design project, web design project, or even an interior design project, this template is perfect for making all kinds of proposals. It includes 20 unique page layouts in both A4 and US Letter sizes.

Creative Graphic Design Proposal Template

Another creative design proposal template with colorful page layouts. This template is perfect for graphic and web design project proposals. There are 24 unique page layouts to choose from. And you can customize each page to fit your brand by changing colors, fonts, and more. The template comes in InDesign and MS Word formats.

Design Business Proposal Template

This is a business-themed proposal template you can use to create brochures for persuading corporate and big brand clients. It has a clean page design with beautiful content formatting. The template also includes lots of space for adding images to show off your portfolio. It includes 30 different page layouts in A4 and US Letter sizes.

Temply – Design Proposal Template for InDesign

Temply is a beautiful design proposal template that uses a minimal layout across all of its pages. This template is perfect for crafting proposals for both web and graphic design projects. You can easily edit each page to change colors and customize them to your preference. There are 24 custom page layouts in the template and it comes in InDesign file formats supporting both old and new versions.

Multipurpose Graphic Design Proposal Template

The beautiful visual design of this template makes it one of the most attractive templates on our list. With this design proposal template, you can create brochures for all kinds of project proposals. It has flexible and customizable page layouts with fully editable elements. It includes 26 page layouts in US Letter and A4 sizes.

Floret – Free Design Proposal Template

Floret is a modern project proposal template you can use to create brochures for web and graphic design projects. The template includes 44 different page layouts with various styles of designs. You can edit and customize it using Adobe InDesign.

Olive – Free Graphic Design Proposal Template

This free design proposal template is ideal for making proposals for various graphic design projects, including branding and marketing projects. It has clean and modern page layouts that allow you to streamline your design process through the proposal brochure.

Don’t forget to check out our best business proposal templates collection to find inspiration for your next project proposal.

6 Tips for Making Winning Graphic Design Proposals

Once you pick the right template to design your graphic design proposal, follow these tips to create a proposal that wins over the client.

Understand the Client’s Needs

The foundation of a successful graphic design proposal lies in comprehending the client’s vision and requirements. Start with a friendly and open discussion, actively listening to their ideas and goals. By truly understanding their needs, you can tailor your proposal to align with their objectives. This not only demonstrates your genuine interest in their project but also assures them that you’re focused on creating a solution that suits their unique needs.

Outline the Scope of Work

To prevent any confusion down the line, it’s vital to provide a clear and comprehensive scope of work. Break down the project into manageable phases, detailing the specific design services you’ll provide, such as logo design, brand identity development, or website layout creation. This gives the client a structured overview of what to expect and how the project will unfold, making it easier for them to track progress and ensure alignment with their initial vision.

Set Realistic Timelines

Honesty about project timelines fosters a positive client-designer relationship. While you might be eager to deliver promptly, it’s crucial to strike a balance between quality and speed. Offer a realistic timeline for each phase, considering factors like design complexity, revisions, and other commitments. A well-structured timeline not only sets expectations but also shows your commitment to delivering a well-thought-out and polished final design.

Provide a Detailed Budget

Transparency is key when it comes to project costs. Instead of overwhelming clients with jargon, break down your budget clearly and understandably. Explain how your pricing is allocated, covering design work, revisions, and any additional services. Providing a transparent breakdown instills confidence in your professionalism and ensures both you and the client are on the same page about financial expectations.

Showcase Your Portfolio

Your past work is a powerful tool to showcase your skills and style. Use visuals rather than excessive text to display a selection of projects that resonate with the client’s needs. This allows them to see firsthand how your design approach aligns with their project. Visual representation helps them envision the potential impact of your work, making it easier for them to visualize their own project’s success.

Communicate Benefits

Beyond presenting your design skills, emphasize how your proposed solution can benefit the client. Discuss how your creative approach will amplify their brand identity, deliver their message effectively, or engage their target audience. This demonstrates your value beyond the design itself; it shows that you’re committed to creating a design solution that addresses their core objectives and delivers tangible results.

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Top 10 Graphic Design Proposal Templates with Samples and Examples

Nidhi Aswal

Graphic design stands as the emissary of a brand, enriching messages with meaning and dimension. It not only captures attention but also weaves stories that resonate and remain memorable.

With visuals the obvious answer, the importance of graphic design is paramount. It elevates brands and guides consumer decisions through visual storytelling. Having an already prepared, ready-to-present graphic design proposal PPT Template is career and life -saving for designers and businesses.

It streamlines the proposal process, ensuring critical elements are covered – from conceptualization to final design delivery. It's not just about showcasing talent; it's about demonstrating an understanding of the client’s needs, the project’s goals, and the strategic thinking that will drive results.

SlideTeam’s editable PPT Templates emerge as the answer, and offer immense benefits. These are time-savers, allowing you to focus on the creative aspect rather than the repetitive structuring of proposals. They ensure consistency, which is key in maintaining a professional image.

Most importantly, these templates are 100% editable and customizable. These can be edited/tailored to fit any client’s requirements, making your proposal as unique as the design solution you are offering.

Refine your approach to problem-solving with key insights from our blog featuring essential issue proposal examples, complete with templates and samples with a click here .

A graphic design proposal is more than a mere document; it reflects your project insight, professionalism, and commitment to delivering a strategic addition to your client’s brand. SlideTeam’s slides enrich your graphic designing process and equip you to set industry benchmarks. Boost your pitches with our Top 10 Graphic Design Proposal Templates with Samples and Examples.

Let’s start.

Template 1: Graphic Design Proposal PowerPoint Presentation Slides

Launch your pitch with our Graphic Design Proposal PowerPoint Presentation Slides, a top-notch slide crafted for precision and impact. It presents your company, proposal title, client name, and delivery date, framed by the presenter’s credentials. This PPT Theme is your initial step in showcasing thoroughness and commitment to quality. Tailored to be impactful, it invites your clients to a professional journey, aligning your artistic prowess with their business goals and marks the beginning of a promising collaboration.

Download now!

Template 2: Graphic Design Project Proposal Example Document Report

Present your freelance prowess with this PPT Deck design that features specified spaces for both the submitter and the receiver of the graphic proposal, neatly listing your professional details alongside the client's information. This template paves the way for significant client interactions, marking your identity as a graphic design expert. It prepares you for a pitch that stands apart and communicates the tailored nature of your services. Download this PPT Layout now from the link below.

Template 3: One-Page Graphic Design Proposal Presentation Report Infographic

This One-Page Graphic Design PPT Proposal streamlines your presentation, delivering a polished and comprehensive snapshot of services. It ensures your message is both clear and compelling. This PPT Template conveys your company’s ethos, design methodology, and unique value proposition with clarity, highlighting your brand’s professional distinction. It covers elements like team details, risks, workflow and project cost and duration.

Template 4: One-Page Freelance Graphic Design Services Proposal Report 

Introducing the One Page Freelance Graphic Design Services Proposal, a PPT Template that blends style with substance. It articulates your proposal's specifics with visual finesse, ideal for freelancers working with recruitment agencies on specific projects. It details your services from scope to compensation and confidentiality, proposal details, and client agreement details, etc, laying out all vital elements for transparent collaboration. More than a visual asset, this report PPT Slide serves as a crucial reference for service agreements, fostering clear communication and mutual understanding between you and your clients.

Template 5: Designing Process for Graphic Design Project

Explore the essentials of our graphic design workflow with our concise PPT Infographic, highlighting five key stages: Gather, Brainstorm, Conceptualize, Modify, and Deliver. It starts with information collection, evolves through ideation, shapes into tangible concepts, refines through revisions, and ends with a finished design. This PowerPoint Presentation is crafted to outline your unique process, ensuring you convey your approach with clarity and impact to your clients. It's a streamlined blueprint that showcases the journey from concept to creation.

Template 6: Graphic Design Project Proposal Example Document Report

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Apr 23, 2020 • 19 minutes read

How to create a winning design proposal with user research

A solid proposal acts as a source of truth for you and your client. Here’s how user research can make your next design proposal a success.

Simon Dumont

When a potential client asks for a design proposal, freelance designers can react in one of two ways:

• Google a cookie-cutter PDF proposal template that ticks all the boxes. Why do extra work when you’re not getting paid for it?
• Seize the opportunity to impress the client—and set their expectations of your work going forward.

This article is for people who embrace the second mindset. Because while it’s true that clients use competing design proposals to decide who they’ll hire for a project—so yours needs to stand out—they also provide a vital framework you can refer to throughout the project.

In other words, a solid proposal can act as a source of truth that protects you as a freelancer from a client’s goals or expectations shifting halfway through a project. And let’s face it, we’ve all been there.

One way to make your proposal rise above the competition and set the project on course for success? Include user research. As a vital part of the design process, making user research and testing part of your proposal immediately demonstrates the value your design will add for your prospective client.

Show them that the foundation of great design is understanding their users, and you’ll also get buy-in to do more user testing further down the line. Leave it out, and the client might see it as an optional part of the process—making it almost impossible for you to design user-centered solutions .

But before we dive into the details of how user research can elevate your design proposal, let’s remind ourselves of what a good proposal template should look like—and what it needs to achieve.

What is a design proposal?

A design proposal is a document or a series of slides that set out your plan for a design project. Normally requested by clients, it’s a way for them to compare the value that different designers are offering them. But value ≠ price. Branding expert Arek Dvornechuck explains:

The best fit for clients doesn't mean the least expensive option, or the best design portfolio. It means that you can move the needle for them and help them with something they need to get done.

So a solid design proposal template doesn’t need to show off your fancy design skills— or even any design skills at all . But it should clearly explain your client’s problem or objective, how your web design will help their business, and why you personally are right for the job.

And crucially, you need to show new clients that you’re the best option for their business in terms they understand. Remember, your client probably doesn’t know design. That’s why they’ve come to you.

But it’s also important to make one thing clear: design proposals don’t have to exist purely for your client’s benefit.

If you approach them the right way, they can guide the design process, keep the project scope in check, and align yours and your client’s expectations. So before you start a proposal, make sure to have productive conversations with the client on the goals, budget, and scope of the project. As designer Ran Segall says:

Your design proposal should never surprise a client.

Instead, it should be a clear, mutually agreed summary of what you both understand about the project.

Why do clients and designers need proposals?

Companies and individuals have so many options to choose from when looking for design services. Clients ask for design proposals because they want to compare your offer with those of other designers and find the best fit for the project.

A well-written design proposal clearly defines what you’ll be doing for your clients and how your proposed solution will address their needs. It allows you to show the value that you're offering and communicate that you're the right person for the job.

Also, a design proposal will help you and your clients set expectations from the beginning. Clearly stating what you'll deliver, when, and how much the service will cost is vital for the project's success.

How to create a design proposal

So, with both your client’s and your own interests in mind, here’s what your proposal writing should cover:

• Cover page: an elegant front cover with a simple, professional design
• Table of contents: a breakdown of your proposal sections with page numbers for easy access
• Project overview: an executive summary of the project based on your conversations with the client. Use the client’s own words to avoid misunderstandings. If their definition of the project is ambiguous, you need to clear this up before starting the proposal.
• Objective: this should be measurable and clearly defined (e.g., increase conversions). If a project has more than one objective, make sure you and the client agree on which takes priority.
• "Why me?" section: convince the client that you’re the best person for the job. They’ve probably seen your work already, so in this section, answer questions like: Why are you interested in solving this problem? Or helping this business? You can also include testimonials from previous clients and information about your design services.
• Scope: clearly define the limits of what you’ll design for the client as part of this project and budget. For example, you might be working on a logo design for a new brand. Defining the scope in the design proposal helps establish the purview of the project and sets realistic expectations.
• Timeline: present a timeline that’s realistic for you. In my experience, most design clients would rather have something done right than done fast. Leave more time than you think you’ll need, as this sets your clients' expectations and gives you breathing space when there are complications.
• Deliverables: write a comprehensive list of what you’ll deliver the client by the end of the project. Make sure they know that anything extra will require adjusting the budget and scope.
• Terms & conditions: check out these tips for writing air-tight T&Cs
• Contact info: seems obvious, but don’t forget!

Most standard proposal templates cover these bases. But what if you want yours to be above and beyond ‘standard’? Let’s talk about how user research can make your design proposal stand out—and guide your work on a project going forward.

Why you should include user research in your design proposal

There are many benefits of including user research in the proposal process. From helping you discover user needs to benchmarking the usability of the current design or competitors, user research can help you succeed. Here’s how.

User research is vital, so get buy-in asap

As a designer, it’s your job to demonstrate to the potential client that there’s no such thing as great design without user research. Show this in the UX research plan , and your client will buy into this idea. Leave it until later, and it’ll be harder to secure time and budget for further user research when the time comes. Erika Hall from Mule Design Studio explains:

When research is defined as a type of work outside of design, it’s easy to define gathering evidence as something extra and find reasons not to do it.

But while the importance of research and testing might be obvious to you as a designer, your client might not instantly be convinced that it helps their business. So let’s think about how you can make this argument with your client’s perspective in mind.

The main idea of doing user testing is to learn about the goals of the people who will use your client’s product in the future. It’s a deeper way for both you and the client to understand their business goals from a user’s perspective. This explanation from UX designer Darko Čengija breaks down the importance of user research in a way your client will understand:

People buy things because they want to achieve something. If your product helps people achieve their goal, they’ll love it, they’ll continue to use it, and they’ll recommend it to others. So, you need to know how they use it.

In other words, your client’s real goal is always to help users achieve their goals. Without understanding the importance of user testing, there’s a good chance your client won’t explain their objective in this way. But by re-framing their problem from a user’s perspective, you can align their business objectives with the project’s.

Take a library app, for example. The business goal of ‘increasing conversions’ could be related to ‘helping more people find the right book for them,’ from a user’s perspective. Show evidence from user research and usability testing that your new design will help more people find books that they like, and you’ll create a link between user research and the business goal in the client’s mind.

Do this at the proposal stage, and they’re much more likely to see user research as a crucial part of your design services and deliverables.

Proposal-stage user research = success further down the line

Once you’ve introduced usability data early in the process, it’s easier to get approval on future iterations of your design. With the user testing data from your design proposal as a benchmark, you now have solid evidence to base future designs on. To find out what’s working and what isn’t, you can do more rounds of usability testing , and compare the results with your early data.

This potentially saves a lot of back and forth with the client if they’re unsure whether to move forward with a design—which is always a danger if neither of you has data to back up your points. Here’s Martin Brady from Zengenti, who we’ll hear more from later:

With an evidence-based approach, it’s much easier to get projects signed off and deliver on time.

Martin Brady , Senior Experience Designer @ Zengenti

Doing user testing ASAP can also prevent the need for big design overhauls later on if a fundamental part of your design isn’t working for users. And fewer iterations means fewer headaches. UX expert Nick Babich agrees:

“If you can invest energy in testing early and prevent problems from happening in the first place, you will save a tremendous amount of time later.”

Just as clearly defining scope, design principles and objectives in your design proposal provides a strong foundation for a project, including user testing future-proofs your design process with solid data, and reassures the client that your designs going forward will be backed by evidence.

Your project proposal will stand out from the competition

Whether it's product design or graphic design, pretty much every designer understands that user testing is important. But not as many start their research at the proposal stage. Since the immediate purpose of any project proposal is to win a project, telling the client what they want to hear can seem more appealing than challenging their perspective on the importance of user research.

But if a client hasn’t mentioned anything about user testing, that doesn’t mean they’re against investing in it—especially if it’ll help their business. Here’s Arek again:

To put it simply: you must appear as the least risky option.

By showing the client solid evidence to back your proposal, you’re delivering the client fresh, data-driven insights before the project even starts. This is especially great value if the client hasn’t done much previous user testing themselves. As a result, your offer will seem like a more valuable business proposal than others that don’t include testing.

Starting to see why how usability testing can help you create a winning proposal? Here’s how a real company does it.

Case study: Zengenti

Zengenti team

According to UK-based content management software company Zengenti, data from usability testing has “been vital in helping us win projects.”

They mostly work with big public sector clients like universities and councils, which have huge numbers of users. Changing their website design is a big deal for them. So providing a quantifiable idea of how a proposed design would help users makes Zengenti a safer option than other pitching designers.

Zengenti starts by collecting insights at the discovery phase , where team members spend time figuring out what both the client and their users want to achieve.

We interview key stakeholders from the company, and equally important, we look at user needs, analytics, and any research that has already been done.

Tip: Before you start your design proposal, ask the client if you can review any usability data, user interviews, or user research they already have.

Next, the Zengenti team makes a quick prototype design with the tasks they’ve identified as most important for what users want to achieve. Then they test the usability of their prototype with Maze to get results fast.

We do a lot of early prototyping and testing with our clients’ actual users. If we have to recruit externally, we survey participants to make sure we get the right people.

Tip: Try to get access to your client’s users as early as possible, even if it's just via social media. The product's current end-users are the most suitable participants for user research.

Of course, conducting user tests the traditional way with in-person sessions is a lot of effort for a design proposal—and it’ll probably take too long to set up. That’s why Zengenti uses Maze to quickly share links for remote usability tests , which people can easily complete in their own time. They’ve found remote testing has other advantages too—besides being fast and easy:

We’re actually getting better results that reflect what people would really be doing in the product, as opposed to what they’ve been pressured to do while someone’s recording them. Maze’s unmoderated approach is really valuable.

Tip: One important rule in usability testing is the difference between what users say vs. what they do . To create the best UX designs, measure and pay attention to both.

By doing user research and showing the value of usability testing from the proposal stage, Zengenti automatically has an edge over other design pitches that only focus on the design brief . And thinking about user needs early doesn’t just win projects—it also guides your work further down the line.

Make your next design proposal data-informed

When putting together a design proposal, it’s easy to focus on making yourself look good by thinking about what the client wants to hear. And in general, both of these instincts are correct.

But user research is an integral part of the design process—without it, products and websites aren’t built to address user goals and pain points. And ultimately, your client’s success depends on their users’ success. So it’s super important to devote time to understanding users and conducting early usability tests. Then you can use the results in your proposal to show your client the value of user testing at the first opportunity.

Down the line, after you’ve won the project, your future self will thank you for getting buy-in for user testing at the start, and for providing early-stage results to work with.

And as a bonus, you’ll instantly stand out from other designers you’re competing with.

Take a look at these design proposal templates to start creating yours now.

Free Graphic Design Proposal Template

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Table of contents

What is a Graphic Design Proposal?

A graphic design proposal is a document drafted to persuade a prospective client to opt for a designer’s value propositions. The proposal document outlines the problem at hand, design solutions, and includes pricing and timeline .

Simply put, a crisp and professional graphic design proposal helps a freelance designer or a design agency to get the client’s signature on the dotted line and land a graphic design contract template .

Prepping a proposal can be overwhelming, but it’s a whole lot easier when you know what to include. ‍

What to Include in the Graphic Design Proposal

Including the right sections makes your proposal stand out and portrays the value for money of your services. Here are a couple of important pointers on what to include in your design proposal:

This is the first page of your proposal. It’s also your first chance to explain how your skills and experience perfectly align for a design job. A cover page should create curiosity and compel a client to dive deeper into the rest of the proposal.

Executive summary

An executive summary, as the name suggests, sums up what’s in a proposal. Think of this summary as a more condensed yet clean and concise version of the proposal. A good executive summary tells clients about important points that they’ll find in the proposal document.

Company overview

This is where you provide the client with brief background information about yourself or your company. Graphic designers should use this section to inform clients about:

• Services: that you offer
• Strengths: that make you the perfect fit for the job
• Track record: of working with other notable clients
• Target market: that you serve or plan to extend to

Team members

If you work with a team of graphic designers, this is the place to showcase their skills. If you’re a one-person graphic design firm, that’s great too. The length of this section depends on the number of team members. Here’s an idea of what to include:

• Name and photo: so that the client knows who’s who
• Team roles: to let clients know about who they’ll be working with at which stage
• Biography: add some information about the team members i.e. education, experience, and interests

A graphic design portfolio is a must-have for showcasing your previous work to potential clients. It shows your ability to walk the walk and talk the talk. Here’s what you can include:

• Previous works: completed for clients in similar industries
• Diverse projects: to show your ability to handle varied deliverables
• Awards: that speak volumes about your design capabilities
• Testimonials: from past clients for building trust and credibility

Design process

A methodical design process is key for efficiency and transparency . Creating this process beforehand helps both you and your client to be on the same page about what to expect next.

This process also shows your ability to break down a project into manageable elements. Here’s an idea of what to include:

• Client discovery: for learning the design requirements of a client
• Industry discovery: for understanding what competitors are doing
• Application discovery: to frame the solution
• Sketching: to explore and explain potential design concepts
• Design drafts: for creating and visualizing mock-ups
• Refinement: for refining a design to fruition
• Further developments: for adding finishing touches to the design
• Delivery: to hand over the final design product to the client

It’s a good idea to add a project timeline and milestone completion dates for each of these stages. That’ll help a client to gauge the time it’ll take to complete a project.

Fees and finances

This section outlines the proposed fees for completing the project. Based on a client’s needs, you can either add a category-wise pricing chart or service-based fees. Don’t forget to mention the number of iterations you’ll provide for each category or service.

Pricing and terms

This is the last section of your designer proposal. It generally includes key pointers like:

• Billing schedule: for mentioning the fee schedule and preferred mode of payment.
• Terms: for making changes to the proposal
• Acceptance: so that both parties can begin to take the steps to enter into a contractual agreement

If you and your client agree to work on an ongoing basis in the proposal, you can try our graphic designer retainer contract template . ‍

How to Write a Graphic Design Proposal

Winning graphic design proposals have persuasive writing at their core. What you include in it determines whether you’ll hit a home run or not. Since you already know what goes into a graphic design proposal, let’s take a look at how to put these pointers together:

Find out exactly what the client wants

Clients want to be sure of a number of things before contracting your services. They want to ensure that you:

• Have some knowledge about their industry
• Understand their design problems
• Possess specialized skills to solve the challenges

Understanding what they really want is key to landing graphic design projects. That’s why it’s super important to talk to a client as much as possible and research.

If a client is hiring you for graphic design tasks—such as brand collaterals or logo design—it’s best to start by understanding:

• Persona: so that you can learn more about the company’s target audience
• Design references: for learning the design styles and templates that the client prefers
• Purpose: of creating these brand collaterals
• Business goals: that are connected to this design initiative
• Marketing channels: that the collaterals will be promoted on
• Brand perception: for understanding how customers should perceive these collaterals
• Values and mission: that brand collaterals should reflect
• Competitors: so that you know how they are creating similar designs
• Likes and dislikes: of the client so that you can include or avoid them

Highlight what sets you apart

You’ve done the difficult bit. Now it’s time to show intangible skills that make you stand out. This part is important because your client is looking at other graphic designers' work too. Portray your can-do attitude, enthusiasm, commitment, and skills so that a client knows—you’re the one!

Include a CTA

Now that you have put so much work into creating the proposal, you should let the customers know what to do next. This is where a call to action comes in. It can be as simple as a list of next steps to follow or even a calendar link for booking some time to chat. ‍

Creating a Graphic Design Proposal Template is Simple with Bonsai

If you’re ready to pitch to prospective clients but find it increasingly difficult to create a design proposal, Bonsai is here to help. You can easily customize the design project proposal template available on Bonsai and even manage the entire contract lifecycle. Here’s how to get started:

• Sign up for free to Bonsai
• Find your desired design proposal template
• Edit and customize your proposal

You can also use Bonsai to send the proposal to the client for acceptance, and get it signed without ever leaving the platform. ‍

Graphic Design Proposal FAQs

What information goes into a graphic design proposal.

Here are the key aspects that make a proposal persuasive and convincing:

1. Cover page

2. Executive summary

3. Company overview

4. Team members

5. Design portfolio

6. Design process

7. Fees and finances

8. Pricing and terms

A graphic design project proposal is a graphic designer’s chance to woo the customer, so make sure yours stands out.

How long should a design proposal be?

Any word count is fine as long as the proposal piques the client’s interest and persuades them to have a conversation with you. That’s why it’s necessary to give them sufficient detail while keeping it engaging.

What goes into a design proposal?

What is the structure of a proposal, is there a proposal template on word.

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The 7 Must-Have Sections In Your Graphic Design Proposal

Being a Graphic Designer is getting harder. 

With competitiveness at an all-time high, designers need more than breathtaking design skills in today’s market. They also need to be able to communicate effectively with their clients.

This process can be challenging given the intangible offering of graphic design and the many bottlenecks in the process, including confusion and misunderstanding of expected deliverables. 

While every client proposal will be unique, there are a few essentials that every graphic design proposal should have.

Having these down pat will save you time creating your graphic design proposals and ensure client communication is transparent and effective . 

Here are the seven sections you need to include in your graphic design proposal. 

1. Introduce yourself 

Every graphic design proposal needs an introduction, regardless of how short or long. 

Introductions help brief clients what they can expect from the proposal and make the basic information clear. 

Pieces of these information may include:

• Client name
• Project title (the problem being solved) 
• Your name and title 
• Date of submission 

Here’s an example of what a good introduction section looks like:

2. The problem 

With the introduction out of the way, it’s time to identify your client’s problem.

Many graphic designers fail to acknowledge what problem their client is looking to resolve, causing them to rush into the solution. They get excited by their deliverables and forget to address the problem at hand.  This is something you want to avoid. 

Outlining your client’s problem will not only help you stand out from the competition, but will also strengthen your client relationship. It reaffirms that you understand the problem they’re trying to solve and this is key in gaining your client’s trust. 

A concise summary of the problem also acts as a point of reference for the project priorities.  

For example: 

3. The Solution

Now that you have acknowledged your client’s problem, the solution should be straightforward. 

Your solution should explain what you plan to do (i.e. design a logo) and how it will resolve their problem. It’s best to add how it will lead to business success on a holistic scale to strengthen your argument. For example, a new logo design and refined brand colors will increase engagement rate and dwell time on the homepage.  

Pointing out the wider business benefits will show your client the extended value of your graphic design services, and help increase the perceived value of your work.

Here’s an example of a well-written solution:

4. The deliverables 

Some graphic designers assume that the outcome of their design efforts can be easily visualized by their clients. Unfortunately, this isn’t the case. 

Part of being a great graphic designer is the ability to communicate effectively, and a deliverables section will allow you to achieve this when it comes to the expected outputs. It helps your clients know what they’re actually getting for their money and also helps prevent scope creep. 

Here’s an example:

5. The process

Transparency is paramount in any service selling transaction. A major challenge that many clients face is the ability to justify the costs paid. One of the biggest factors contributing to this challenge is the uncertainty around the process of producing the deliverable. 

While you as the graphic designer are aware of how much work is involved, your client may not. Therefore, you need to make your client aware of the work behind the scenes and a ‘Process’  section is a great way to do this.

Some process steps you may want to include as a graphic designer:

• Graphic design research
• Moodboarding
• Initial sketches
• Building design
• Design revisions

Showcasing the amount of effort and time you are investing in the project will reiterate your expertise and skills whilst reassuring your client that their money is being spent well. 

6. The cost 

Most graphic design proposals are won or lost in the cost section.

Before you even start working on your proposal, ask your client what their total budget is. While this can be scary and you might get the sense that you’re encroaching on some line, you’re not. It’s critical information for you to know.

Besides, discussing the client’s budget out in the open before creating the proposal is a positive scenario for you both. This conversation will help the client develop a budget for the project, and it will also let you know whether or not the project is financially worthwhile for you before you put in the hard work of developing a proposal .

Once you’ve identified the budget, the breakdown of your costs should be comprehensive yet concise to quickly understand. 

A definitive report ties back to both the deliverables and process sections. It’s best to take time and be mindful when explaining how the total cost came to be.

Here’s an example of a comprehensive cost breakdown: 

7. Call to action 

Now that all the information is out there, including the deliverables, process, and costs, it’s time to prompt the prospect to take the next steps: to accept your proposal and kick off the project.

Ideally, you’ll want to give them a way to accept and sign off on the proposal straight away. If you’re sending your proposal as a PDF, Word, or Google Doc, this can be a little difficult as they don’t really have built-in acceptance or signature features.

To solve this, you could do any of the following:

• Ask the prospect to send you an email saying something like “Please proceed” 
• Link to contract (or other binding agreement) in a tool like Docusign , which gives them the ability to accept and sign.
• You can share an e-business card as a CTA. It can include contact details such as your  business virtual phone number  number for them to reach out along with links to your proposal document and online portfolio.

Alternatively, if you use a dedicated proposal tool, it will allow your prospect to accept and sign the proposal right there from within it.

Whatever you do, don’t force your prospective client to print out your proposal, sign it, scan it and send it back. That’s time-consuming, particularly if someone doesn’t have immediate access to a printer, and research shows that it dramatically increases the time it takes to get documents signed off.

Bonus tips 

Send your proposal as a web page.

If you’re sending your proposals in a document format like PDF, you might be doing it wrong. After all, the PDF was invented in the same decade as the Palm Pilot, and I can’t imagine you’re using a Palm Pilot anymore.

By sending your proposal as a web one page proposal instead of as a PDF, you get the following benefits:

• Responsivity : Web pages are responsive, meaning they look great on all desktop, tablet, and mobile devices. With the majority of email being opened on mobile devices these days, you’re ensuring your leads have a great experience with your proposal.
• Security: Web pages can not only be password protected but you can also add time limits that ensure your proposals can’t be viewed after a certain date, as well as view limits, so they can only be viewed a certain number of times. You can even require prospects to log in using their work email address before viewing the page to ensure that only the right people see it.
• Interactivity: Web pages can have interactive content like video, audio, maps, forms, spreadsheets, InVision Prototypes and more embedded into them. You can even add things like pricing calculators that allow prospects to see what the pricing would look like when they add that extra upsell.
• Trackability : Every interaction your leads have with a web page can be tracked, so you can see when they view your proposal, for how long, what content they view, where they’re viewing from, and more.
• Accessibility: You can help build a world within easier reach. Because web pages use clear HTML markup, accessibility tools like screen readers are able to figure out what content is on the page—meaning the 50 million Americans who have a disability will have no trouble accessing your proposals and documents (and you won’t fall afoul of the Office for Civil Rights).
• Editability : Unlike a PDF, web pages can be edited at any time, even after you’ve sent it to the prospect. So if you discover you’ve made a typo, you can quickly go in and change it before anyone notices.

Tools like Qwilr make it easy to create your proposals and other sales and marketing documents as web pages. Use the WYSIWYG interface to add text, photos, videos, prototypes, and other features to create proposals and voila . All that’s left for you to do is email your prospective client a link instead of a plain old attached PDF.

Start with a template

There are some great pre-made proposal templates out there, like this one from Qwilr , that can give you a headstart on creating a great proposal.

They come with pre-written content like the sections mentioned above, beautiful images, pricing tables and more and can significantly reduce the amount of time it takes you to create and send proposals.

Recycle your best content

It’s likely that you’ll be writing many website design proposals over the course of your career, and it makes no sense to start from scratch each time.

So I recommend doing one or more of the following:

• Organize effective proposals in a dedicated spot: If you’ve created a proposal you think is particularly good, save it in a dedicated spot rather than just leaving it deep in your disorganized Google Drive or Dropbox. That way, when you need to create another proposal you can easily come back to it, make a few edits, and send it off.
• Put a pin on sections that you don’t change much: There are certain sections of graphic design proposals that don’t change much from proposal to proposal. Things like ‘About Us’ and ‘Our Team’ are great examples, and even the ‘Costs’ section can often be quite similar if you’re doing similar types of projects over and over again. So make a bit of a swipe file (even if it’s just in a Google Doc or Word Doc) where you drop in some of this reusable content, and then you can easily copy and paste it into new proposals in the future.

In conclusion

With more graphic designers entering the field every day it’s getting more difficult to stand out and win work.

However, by putting some time and effort into your proposals and implementing some of the advice above, you get a better chance of increasing your close rate, winning more work and growing your business. Keep learning more:

• What Elements Do You Need In Your Logo? Top Tips And Famous Examples
• 20 Design Ideas For Print That You Can Apply Right Now
• Top 10 Best Logo Designs to Inspire You
• design jobs
• design services
• graphic designers

Written by DesignCrowd on Thursday, March 12, 2020

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

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How to Write a Graphic Design Proposal

Launching a new design project is always exciting. Whether you’re working as a freelancer or part of an agency, make sure you don’t miss this key step: creating a graphic design proposal .

A good design proposal will give your client all the information they need to make a decision about working with you. It should outline your process, showcase your previous work, and detail your costs.

In this article, we’ll show you how to write a persuasive graphic design proposal that will get you the job.

Table of Contents

What Is a Graphic Design Proposal?

Why do you need a graphic design proposal, how to make a graphic design proposal online, what to include in a graphic design proposal, 4 tips for a compelling design proposal.

A graphic design proposal is a document that outlines the timeline, budget, and services needed for a project. It is created by a designer or an agency for a client.

Proposals can vary significantly in length and complexity. However, they usually include:

• an overview of the project
• an explanation of the design process
• estimated costs
• contact information
• work samples

Professional graphic designers and agencies use proposals to win new clients and projects. The goal is to persuade the client that your services are the best option for their needs.

A well-crafted proposal can make the difference between winning a project and losing out to another designer. When creating a proposal, it’s essential to be clear and concise while still providing enough details to give the client confidence in your abilities.

Fill provides a convenient way to create a proposal online with your laptop or PC. It’s compatible with any browser and computer running Windows and iOS. You no longer have to write one from scratch because there are templates available in Fill’s gallery.

Customize a proposal template

1. Click Templates under Tools. You can see this in the left panel.

2. Click Create Template on the upper-right of the dashboard. A drop-down menu will appear. Select From Template Gallery.

3. A window will show up displaying the available templates in the gallery. Type Graphic Design.

4. Click on the Graphic Design Proposal, then select Use Template.

5. Click to edit the fields such as company name, location, year, and date. You can change the text or move the fields on the template according to your needs.

6. Once you’re done, click Save. Click the Test as Service Provider if you wish to see how it would look from the recipient’s perspective.

Create a proposal from scratch

Fill allows you to write a proposal from scratch with its drag-and-drop functionality.

1. Click Templates under Tools, located on the left panel.

2. Click Create Template, then select New.

3. The New Template window will pop out. Label the proposal and click Next.

4. You will be directed to a blank template. Choose from the elements on the left panel. Drag and drop the fields you wish to include in the proposal or type the text.

5. Once you are satisfied with the layout, click Save. You will be directed to the main dashboard, where a pop-up box will appear. Click Got it!

There’s no one-size-fits-all proposal. However, these essential elements should be present.

1. Introduction

Your proposal should start with an introduction that briefly explains who you are and what your business does. Use a writing tone that’s appropriate for your audience. Strike a balance between sounding credible and approachable.

Think of your introduction as your elevator pitch . You only have this much space available to introduce yourself, your company, and what you have to offer.

2. Proposed workflow

This is where you’ll get into the nitty-gritty of the project, including the workflow and deliverables. You may answer the following questions:

• What are the specific ways of approaching projects?
• When is the deadline for each deliverable?
• What are the particular tools or software you use?

Let the client know what they can expect from working with you.

3. Project goals

Before you start working on a project, you need to understand what the client wants to achieve. What are their objectives? Include this information in your proposal so that your work aligns with their expectations.

4. Team members and roles

If you’re part of a team, introduce them here. Let the client know who they’ll work with, each person’s role, and their qualifications . If you’re working alone, skip this section.

5. Pricing and payment method

No proposal would be complete without pricing information. Include a breakdown of your fees, so the client knows how much they’ll be paying for your services.

6. Timeline and milestones

Give the client an idea of how long the project will take by including an estimated timeline in your proposal. It will help them to set expectations and plan accordingly.

You may also want to break down big projects into milestones to help you stay on track. A good rule of thumb is to underpromise and overdeliver when it comes to deadlines.

7. Work samples and testimonials

This optional part will help impress clients. Show that you have what it takes to deliver results by including examples of your previous work. This way, the client can see your style and approach.

If you don’t have any previous work to show, consider including mockups or concept art instead. You may also include testimonials as they are similar to word-of-mouth promotion about your services.

8. Call to action

Finally, end your proposal with a call to action. Tell the client what you need from them to get started on the project.

• Signed contract
• Initial deposit (usually a percentage of the total project cost)
• Email address and phone number where they can reach you
• Other communication channels like social media or messaging apps

What makes a proposal stand out from the competition? Here are four tips that would help you make this happen:

1. Do your research

The better you understand your client’s needs, the easier you can create a proposal that addresses those needs. Take time to learn about their business, target audience, and goals. Browse their website and social media channels. Check their company’s profile and observe how they present themselves.

2. Be clear and concise

Your proposal should be simple enough to understand, even for nondesigners. Also, get straight to the point. Avoid using industry jargon or technical terms that your client may not be familiar with. Make your proposal easy to read by breaking down concepts into bullets or short descriptions.

3. Use striking visual elements

A well-designed proposal is more likely to grab your client’s attention and make a lasting impression. Use images, infographics, and other visual elements to communicate your ideas.

However, don’t overload your proposal with graphics as it may bloat the file size. You may save your proposal as a PDF file. It’s the most commonly used format, so it’s likely to be compatible with your client’s computer.

4. Follow up after submission

Once you’ve submitted your proposal, don’t just sit back and wait for a response. Follow up with your client in a few days to see if they have any questions or feedback. This will show you’re serious about winning the business and keep you top of mind.

Write a Graphic Design Proposal in Minutes With Fill

Fill is an easy-to-use electronic signature and document management platform in one. It lets you create a graphic design proposal fast with its customizable templates and digital samples.

Whether you need to write a proposal , create a contract, or send an invoice , Fill has a template for you in our online gallery.

Here are the other things you can do with Fill:

• Request signatures from one or multiple recipients
• Set the signing order when requesting signatures
• Require signer ID verification for all signatories
• Create feedback forms from scratch or use customizable templates
• Receive real-time notifications about your contract
• Share unique links to online forms and contracts
• Apply custom branding to email notifications

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Graphic Design Proposal

A graphic design proposal can be formatted with full graphics or it can also be just in simple proposal formats . The way that you will present this document depends on the aesthetic and brand that you would like your business to be known for and associated with. Before coming up with a graphic design proposal, you first need to ask yourself this question  –  what Is in a design proposal?  If you can properly provide all the right information to your clients, then it is most likely that your graphic design proposal will be effective.

Whether you are creating  freelance proposal examples & samples or a graphic design proposal for a business or establishment, the cohesion and completion of the items that you will present to your customers is what you should give focus on. If you need help in making a graphic design proposal, refer to the downloadable samples that we have put together in this post.

Graphic Design Proposal Sample Template

• Google Docs
• Apple Pages

Size: 89 KB

Graphic Design Proposal Template

Size: 106 KB

Simple Graphic Design Proposal Template

Size: 45 KB

Freelance Graphic Design Proposal Template

Size: 137 KB

Graphic Design Project Proposal Template

Size: 37 KB

Graphic Design Bid Proposal Template

Size: 43 KB

Graphic Design Proposal Example

Size: A4, US

Graphic Design Creative Services Proposal

static1.squarespace.com

Free Graphic Design

Size: 60 KB

Graphic Designer Sample

Size: 252 KB

How to Make an Effective Graphic Design Proposal

A graphic design proposal is simpler to develop when compared to  research proposal examples & samples . It may not follow the steps on  how to write a proposal for a project  depending on the kind of graphic design proposal that you want to develop. However, you should remember that developing one requires your full attention as it can affect the decision of your clients to hire you or not. Here are some ways on how you can make a graphic design proposal that is effective enough for you to close a business deal:

1. Just like in any other  business proposal examples & samples , provide a clear purpose on what the graphic design proposal is all about. You need to target the particular aesthetic and design needs of the client for your proposal to be deemed usable.

2. Give information about the business whether you are a graphic design hub, an organization or a freelance graphic designer. However, do not focus too much on these items as the outcome that you can provide is what matters the most.You may also see  grant proposal examples

Request for Proposal Graphic

Size: 155 KB

Graphic Design Program Proposal

What Should Be in a Graphic Design Proposal?

When creating a graphic design proposal, you have to be aware on  how to write a business proposal for customers . Creating  project proposal examples  is good for your business as it can already showcase what you can offer. If you are making a graphic design proposal, here are a few of the important items that you should include in the document:

1. Create a cover letter that can serve as the initial discussion of what the graphic design proposal is all about.

2. Have a title page that can easily give an idea of the overall content of the graphic design proposal.

3. If you want to specify the items that are presented in the graphic design proposal, create a comprehensive table of contents.You may also see  branding proposal examples

4. It is important for you to have a summary of the cost of your proposal so that the clients can identify whether their budget would fit your costing.

5. Come up with an organized process of how the graphic design creation and development will go. This includes payment terms, assessment of needs of both parties, a timeline for your graphic design project deliverable, and the step by step processes that must be honored within the entire transaction.You may also see  short proposal examples

6. Summarize the entire  professional proposal examples & samples . You may want to include a few other options so that your client can select more of your offers if they are not interested with your main proposal.

Graphic Designer Fundraising

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Size: 308 KB

Request for Proposal Graphic Design

Size: 187 KB

Tips For Graphic Design Proposal Development

Your graphic design proposal should be able to impress your clients so that they will book you for your services. Listed below are some tips that you can use when developing a graphic design proposal.

1. List down testimonials of your previous clients. This can set the tone of your trustworthiness and credibility. If possible, provide links on where these testimonials have been written.You may also see  simple proposal formats

2. Attach a link of your online portfolio so that your clients can see the kind of graphic design works that you can produce. Aside from your  proposal examples in PDF , this can help them assess whether you are fit for the project or not.

3. Create the  concept proposal examples & samples  based on the initial requirements of the clients. Doing this can help you set the right foot when starting the transaction.

New Program Proposal for Graphic Design

Size: 100 KB

Graphic Design Example

Size: 460 KB

Having a Hard Time Making a Graphic Design Proposal?

A graphic design proposal can give your business the break that it needs. The more clients that you can book, the more brand exposure you will have. The samples above can easily guide you in making your own graphic design proposal. However,  short proposal examples & samples  can be made in a more-efficient manner; especially formatting wise, if you will use templates for your layout references. Once you have already received  request for proposal examples , do not forget to remember all the items that we have discussed so you can already be guided on how to develop a comprehensive and outstanding graphic design proposal.

Doing a graphic design proposal is easy. What you need to remember is that not all graphic design proposals are created the same. Hence, you have to make sure that the graphic design proposal that you will create is better when compared to those that are made by businesses in the same industry. Create your graphic design proposal now and tap the potential clients that you target to have.You may also see  investment proposal examples

Proposal Maker

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15+ SAMPLE Graphic Design Proposals in PDF | MS Word

Graphic design proposals | ms word, 15+ sample graphic design proposals, what is a graphic design proposal, different types of graphic design proposals, benefits of a graphic design project proposal, basic components of a graphic design proposal , how to create a graphic design proposal , what are the basic methods of creating a graphic design project for a business, what are the fundamental elements of the graphic design proposal, what are different types of graphic design projects, is graphic design a good career, what are some common types of designers.

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1. arts and illustration design proposal, 2. publication graphic design proposal, 3. packaging design proposal, 4. brand and visual identity design proposal, 5. user interface (ui) design proposal, 1. price and process comparison, 2. amicable agreement, 3. highlight credibility, 4. showcase design process, step 1: identify definite goals, and objectives, step 2: write a concise overview of the graphic design project, step 3: present the creative design solutions and methodology, step 4: provide the project timeline and budget, step 5: feature the unique value, step 6: prepare the final draft, share this post on your network, file formats, word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates, you may also like these articles, 25+ sample construction company proposal in ms word.

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Thesis Helpers

Find the best tips and advice to improve your writing. Or, have a top expert write your paper.

110 Fantastic Graphic Design Thesis Ideas To Succeed

Graphic Design is an art where professionals plan and practice creating visual and textual content to deliver messages. In today’s world, it’s the most innovative and most effective way for businesses to connect with their consumers.

Graphic design has many forms, from a simple business logo to a complex page layout on a website. The magazine covers, posters, logos, business cards, websites, and mobile apps are only a few examples of what graphic design businesses can deliver as their concept to their clients and audience. A good graphic designer should know how to attract people by displaying innovative and appealing content. Hence, it’s crucial to master the ways to express ideas creatively.

Why Is Graphic Design Thesis Important for Students?

Creating an excellent thesis using some unique and intricate graphic design research topics is essential to have a successful career in this field. Also, it’s crucial to do graphic design research to wow potential employers for good prospects. The thesis paper is the gist of what you have learned for your bachelor’s degree in university life; therefore, it’s vital to showcase creative thinking and impressive skills. There are tons of thesis ideas for graphic design that allow the students to be creative and show their full potential. To help you ace your graphic design research paper, we will be discussing every step of creating the thesis in detail.

Creating A Winning Thesis Proposal for Graphic Design

For the best graphic designing thesis project, students should have strong writing skills and complete knowledge of visual design principles. Moreover, students should know the advanced application of the skills they have learned. Furthermore, choosing the topic according to your grade in school, college or university is essential. Senior students can choose a thesis topic from the several graphic design senior thesis topics available online. Sometimes people attend workshops to learn the art of creating an impressive graphic design research paper. We have simplified the thesis writing process for students who are not keen to participate in workshops. People who have some knowledge may also benefit from the blog as it provides simple tips that you can follow to get started. Here are some things to keep in mind when preparing and writing you graphic design dissertation:

• Have a catchy introduction. A perfect intro will create a good impression and would encourage the reader to read on. Therefore, it’s essential to choose a passionate topic as anything written with heart can easily catch the reader’s attention. Unleash your artistic side to express yourself eloquently. It’s better to start with a short introduction. Keep it brief so that you can capture the reader’s attention.
• Create a strong problem Statement. Knowing the background of the problem or the topic you are dealing with allows you to create a convincing problem statement. In this part of the thesis, you will highlight your research question around the cause of your research. You should write a page-long description of evaluating various options and choose the most suitable one. This part of the graphic design research doesn’t have to be elaborate.
• Include an Aim and Objectives of the Study section. Use this part of the thesis to provide reasons why the chosen topic is significant. Let the reader know about your intent behind the research. These are the outcomes that you hope to achieve from your project. Also, use this part of the graphic design writing to display the objectives behind your research. The reader should have all the answers to why you want to address the highlighted graphic design issues.
• Describe the method you use. In this section of your thesis, describe the methodology you will use to attain your goal. You should highlight all the methods available, compare them and select the most viable option. You can add details about the software, print media, or any other media platform you have used to complete your graphic design writing.
• Prepare a literature review. Creating a literature review is an integral part of the project as it contains details of the type of research you carried out and how you conducted them. Also, it provides a theoretical framework for your dissertation, giving the reader an insight into where you started, the ideas you chose, and where the concepts have brought you.
• Highlight the key ideas, scope, and limitations of the study. Coming towards the end of your research, you should specify the critical objectives attained from the project. Also, the project’s scope should identify the advanced uses and the limitation of the concept discussed in the thesis. Keep your content original and take as much thesis help you need from the sources available for an outstanding dissertation.

Graphic Design Thesis Topics

According to your interest, there are many topics you can look for on the internet for your graphic design thesis topic. We have researched to compile the 110 most interesting graphic design research paper topics; you are sure to find the best one for your thesis. From environment enthusiast to an art school student, our diverse topics will help you find the best topic for your thesis.

Best Graphic Design Thesis Topics

• Uses Of Graphic Design To Create Environmental Awareness
• Current And Future Trends In The Commonly Used Software For Graphic Designs
• Design And Culture Expectations
• Enhancing Understanding Through Visual Imaging
• The New Graphic And Media Designs
• The Fall Of Desktop Publishing
• Development Of Web Animation.How The Internet Shaped Animation Content
• The Evolution Of Newspaper Ads In The Technological Era
• Role Of Personality In Arts
• Set Creation In The Film Industry Using Graphic Design
• Theme Design For Restaurants
• Elements Of Persuasion And Graphic Design
• Commercial Design: Dealing With The Clients To Facilitate Feedback
• Organisationational Branding And Websites.
• Role Of Visual Hierarchy To Create Customer Perception Of E-Commerce Stores
• Art Directors: Transformational Heads
• How Graphic Designs Are Used In The Making Of Directories
• Role Of Graphic Design In The Evolution Of Modern Cinema
• Creating A Colorful Classroom
• Typeset: Principles And Techniques
• How Color Theory Effects Graphic Design
• How To Smartly Use Space In Design Esthetics
• Effect Of Organizational Branding And Logos On Sales
• Use Of Graphic Design For Social Commentary And Street Art
• Use Of Graphic Design For Movie Festival Promotion
• Newspaper Ads And Graphic Design. How They Mold Consumer Buying Behavior
• Graphic Designing Tools And How The Industry They Have Impacted The Industry
• How Does Color Psychology Trigger Emotions? A Case Study On Baker-Miller Pink

Top Graphic Design Thesis Ideas

• A Case Study On Renowned Graphic Designers Of The Time
• Influence Of Tv On Graphic Design
• Role Of Computers In The Evolution Of Graphic Design
• How Graphic Design Is Used In Game Interfaces To Attract Consumers
• Importance Of Balance In Creating Impressive Visuals. A Graphic Design Basic
• Conventional Designing Software Vs. Online Graphic Designing Tools. Which Is More Convenient?
• How Does Visual Heuristics Help In Segmenting The Viewer’s Attention?
• Use Of Graphic Design For Political Satire
• How Brands Use Negative Spacing To Affect The Subconscious Minds Of Consumers
• Role Of Web Graphics In Creating Visitor’s Trust
• Defining Consumer Perceptions To Web Designs
• Theories Of Graphic Design. Application And Importance In The Design Industry
• Human Psychological Connections And Color Selection
• How Online Gaming Trends Have Changed
• Impact Of Theory Of Repetition On Consumer Buying Behavior
• Multimedia Design And How It Has Changed The World Around Us
• Importance Of Graphic Design To Generate Sales For Online Service Providers
• Evolution Of Digital Art Over The Years
• Graphic Design In The 20th Century
• Advertisement And The Subliminal Messages
• Use Of Powerpoint Presentations To Create Amazing Designs
• Graphic Design Trends In The 21st Century

Excellent Thesis Ideas for Graphic Design

• Propaganda Posters: Political Messages
• How Email Marketing Has Changed
• Development Of Career Paths In Graphic Design
• Essentials Of Business Branding
• How Graphic Design Revolutionized Product Packaging
• Redesigning A Book Cover
• Growth Of Graphic Design Over The Years
• Evolution Of Vehicle Wraps Using Graphic Design
• Cost-Benefit Analysis Of Investing In A Graphic Designer
• Analyzing The Role Of Colors In Graphic Design
• Trade Show Displays And Signage To Create Attention
• Analyzing Various Techniques Used By Graphic Designers
• Use Of Graphic Design To Create Infographics
• Exploring How Service Design Impacts Visual Information
• Studying The Application Of Graphic Design In Advanced Technology
• How Does The Use Of Warm Colors Help Viewers Connect With Your Facebook Posts
• A Case Study On Consumer Psychology-Difference Between Warm And Cool Colors
• Use Of Graphic Design To Create Images For Blogs
• Use Of Artificial Intelligence In Graphic Design
• Photo Collages And Their Importance For Youngsters
• Evaluating The Value Of The Visual Design Structure

Interesting Graphic Design Research Topics

• Impact Of Artistic Sensibility In Graphic Design
• How Banners To Aid In Conveying Messages
• Analyzing Average Budget For Graphic Design Projects
• Importance Of Graphic Design Education Across Borders
• Impact Of Appealing Products On Consumer Choices
• Retargeting Ads To Reach Out To The Target Market More Efficiently
• Perspectives Of People On Visual Communication Design Education
• Learning How To Apply The Theory To The Graphic Design Course
• Analyzing The Trends In Graphic Design During The Past Decade
• Graphic Novel-A Literature Review
• Business Cards. An Essential For Businesses
• Relationship Between Pop Culture And Graphic Design
• Recognizing The Qualities Of A Professional Graphic Designer
• Using Secondary Research To Explore The Various Features Of Web Design
• Creative Coloring Books For Kids
• Outcomes And Impact Of Graphic Design On The Consumer Market For The Top Brands Of The Country
• Reinterpretation Of A Classic Book Cover
• How Does The Design Language Trigger Brand Retention In The Minds Of Customers
• Use Of Animation To Create Beautiful Postcards
• 10-Minute Projects That Will Amaze You

Graphic Design Senior Thesis Topics

• Use Of Graphic Design To Create A Plant Identifying App
• Flat Logo Designs V/S Gradient Logo Designs. A Case Study On The Automobile Industry
• Use Of Computer Graphics And Advertisement To Change Consumer Behavior
• Effect Of Contrast Colors To Drive Consumer Buying Behavior
• Passion Project: Following Your Dream
• How Businesses Use Brochures To Attract Sales
• Use Of Print Media And Advertisements To Change Consumer Buying Behavior
• Logos. Essential For A Business Image
• How Clothing Brands Use Graphic Design To Create Designs
• 20th Century Evolution Of Computer Graphics
• A Case Study On Computer Graphic Designers
• Impact Of Using Filters In Videos To Gain Customer Attention And Sales
• Use Of Psychological Triggers In Graphic Design To Create Customer Loyalty
• Effect Of Limited Financial Plan On Graphics
• Commercial Distinctiveness And Graphic Design
• A Case Study On The Top Marketing Agencies Of The Country
• A Case Study On Apple. How It Molds Consumer Buying Behavior
• How Does The Consumer Remember Your Brand? A Case Study On Louis Vuitton
• Impact Of Design To Create Sales For E-Commerce Stores

Is Your Graphic Design Thesis Due Soon?

When you start your thesis, you may encounter various graphic design issues, but keep your eyes on the master’s degree and keep working hard. You can also hire low-cost native writers for your project plan by googling “Do my research for graphic design thesis.” These professionals will provide complete research for your thesis topic, as well as high-quality content, and will also proofread your thesis when you are done. Moreover, writing professionals offer reliable services, so you don’t have to worry that your thesis idea will get stolen or hacked.

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Graphic Design and Data Visualization Resources for Proposal Development

Thinking of a proposal as a visual presentation will lead to a competitive advantage!

TIPS & HINTS

What’s the Best Way to Present Your Knowledge, Skills and Experience?

Strength of Signal: Improving your scientific figures and diagrams for proposals

Five Quick Tips for Winning Proposal Graphics

How to Effectively Use Proposal Graphics

Using Graphics in Page-Limited Proposals

And Don’t Forget the Proposal Graphics!

Proposal Graphics and Graphic Design Support

https://td.usnh.edu/TDClient/60/Portal/KB/ArticleDet?ID=770

(Go to the site above for access to these resources)

*Note re: Adobe Illustrator and Photoshop: Both programs make high quality figures at appropriate resolution for publication but the learning curve for both of these programs is steep. However, free training is available on the Internet or in places like LinkedIn learning.

Kaleidagraph

Biorender BioRender has a ton of templates and icons to make scientific figures. The interface is online, and it works very similarly to PowerPoint, so the learning curve isn’t very high for someone familiar with PowerPoint. Figures export at resolutions appropriate for publication, and they will give you a publication license. They also have resources and recorded webinars with tips on how to make the best figures for manuscripts, grants, etc.

Canva: Visual Suite for Everyone A great resource for simpler figures (charts, diagrams, etc.) or even inspiration on where to start, Canva has are free and premium tiers, but you can do a lot with the free tier. This platform is good for social media graphics and if something at a high resolution isn't need. It’s quick and easy to learn.

Datawrapper Datawrapper makes clean bar and linecharts that can be easily uploaded into a web newsletter. They have free and paid tiers, but you can do quite a bit with the free tier. The learning curve is moderate .

Powerpoint While figures made with BioRender may look better, there’s nothing wrong with using Powerpoint; plus, many people already know how to use it. It's an excellent tool for editing figures made on another platform.

Color Accessibility

Here are some resources to help with making graphics readable for those with color blindness:

The Arts: Creating Scientific Figures with Color in Mind Scroll past the references to find simulators

How to Make Scientific Figures Colorblind Accessible

How to make scientific figures accessible to readers with color-blindness

IMAGES & ILLUSTRATIONS

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• Creative Commons
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  PPTools Add-ins

EXAMPLES, IDEAS & INSPIRATION

33 Best Proposal Graphics images in 2018 | Charts, Graphics, Info ...

Government - Proposal Graphics on Behance

Adobe Illustrator: Level 1

Adobe Photoshop: Level 1

Digital Design Certificate

Government Proposal Graphics Training OST Global Solutions

Online courses to learn data visualization principles and software how-tos Depict Data Studio

GRAPHIC DESIGNERS AND ILLUSTRATORS FOR HIRE

How to Hire a Designer - AIGA , the professional association for design

Recommended by Research Development Professionals

(Listed alphabetically)

Amity Fernai

Animedia Science -- Cheryl McCutchan

Bohnsack Design

Depict Data Studio

Ella Maru Studio -- Ella Marushchenko

ELC Design   -- Emily Creasy

Esser Design

Godat Design

Gordley Group  

Katie Ris Vicari

Leigha Parker Graphic Design

Matthew Dunn Illustration and Design

Oei Graphics -- Sonja Gerard

O’Reilly Science Ar t -- Mary O'Reilly

O Studios -- Dave O’Gara

Studiosayers - Curtis Sayers

Designer Directory -  AIGA , the professional association for design

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