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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Top 10 Cover Letter Writing Tips

Advice for Writing a Top Notch Cover Letter for a Job

Maddy Price / The Balance

Are you working on a cover letter to send with your resume? It's important that your cover letter makes the best impression, because it's what can help you secure a job interview.

When you need to write a cover letter to apply for a job, it's sometimes the small things that can make a big difference. The closer to perfect your letter is, the better your chances are of impressing the hiring manager.

Follow these tips and techniques for sending a top-notch cover letter, and you will increase your chances of getting an interview.

Select the Right Type of Cover Letter

 Fizkes /  iStock / Getty Images Plus

There are  several types of cover letters  that can be sent to employers and contacts. For example, there are traditional cover letters (also known as application letters ), which are written to apply for specific job openings. If you know some who can refer you for a job, you'll want to write a referral cover letter .

There are also letters of interest (also known as prospecting letters), in which you ask about possible job openings at a company. Cold contact cover letters are written to companies that haven't advertised job openings.

Be sure to choose a type of cover letter that reflects what you are applying for, why you are writing, and what you are requesting.

Go Beyond Your Resume

Chris Ryan / OJO Images / Getty Images

Your cover letter should not be just another version of your resume. Instead, this letter should provide specific evidence of what you will bring to the company .

For your letter, pick two to three skills or abilities you want to highlight. Then offer examples of times you demonstrated those traits.

For example, if you want to highlight your experience and skill tutoring children, provide an example of how you successfully tutored a student. You can include a particular teaching moment when you were particularly successful.

These examples are what will make your cover letter different from your resume.

Whenever possible, include numbers to show how you have added value to previous companies you worked for. In the example mentioned above, you might provide data on how your previous students’ grades improved while working with you.

If you are a recent graduate or otherwise do not have a lot of work experience, you can highlight some of your transferable skills in your resume. Provide evidence from projects, classes, volunteer work, etc. that demonstrates that you have these skills.

Write a Custom Cover Letter for Every Job

A hiring manager can quickly tell if you have written a generic cover letter that you use for every job. That is a quick way to get your application thrown out. Instead, take the time to customize your cover letter so it reflects your interest in the specific position and company you're applying to.

Target each letter to fit the specific job. The best way to do this is to  match your qualifications to the job :

• First, look carefully at the job listing.
• Second, select two or three skills, abilities, or experiences that the job requires that you know you have.
• In your letter, provide examples of times that you demonstrated each of those skills.

Include  keywords  from the job listing in your cover letter as well. For example, if the listing says the ideal candidate has experience with “data-driven decision making,” you might include an example of a time you used data to make a decision or solve a problem.

Take the time to showcase your personality  and explain how you'd be a terrific fit for the position and the company.

It can be ​time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort. A custom letter will help the reader to see, at a glance, that you are a good match for the job.

Don't Point Out What You're Missing

Generally, don’t apologize for anything in your cover letter. There are some things you don't need to include in a cover letter . If you lack a required skill or degree, don’t mention it. That will only highlight what you don’t have. Instead, focus on highlighting the skills and experiences you do have, and explain how they make you a great fit for the job.

However, when you have recent gaps in your work history (within the past year or so), whether from being laid-off and out of work, taking time out from the workplace to spend with your family, traveling, going back to school, or for any reason, your cover letter gives you an opportunity to  explain an employment gap .

If you decide to mention this employment gap in your cover letter, do so very briefly, then quickly return to highlighting your skills and abilities.

Try to Find a Contact Person

It's not always easy to find a contact person to address your cover letter to, but it's worth spending some time trying. When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the  hiring manager .

Be sure to address your cover letter to the specific hiring manager who will be reading your letter. If you don’t know who that person is, check out the company website, or even call the company and ask.

If you can’t figure out who will be reading the letter, address your letter with the greeting, “Dear Hiring Manager.”

If you have any contacts at the company who referred you to the job or are willing to put in a good word for you, mention their names in the first paragraph of your letter. This is a great way to gain an employer’s interest. However, make sure you have checked with your contacts in advance and asked if they are willing to give you a referral .

Format Your Cover Letter Properly

It's essential for your first impression to be a good one, because that's a step towards getting an interview. You will want your cover letter to not only to include the proper information, but also to look polished and professional. Therefore, be sure to format your cover letter properly. If you are sending a physical letter, use business letter format. Include your contact information, the date, and the contact information of the employer at the top of the letter.

If you are sending your cover letter as an email , your format will be a bit different. You will also need to include a subject line that mentions your name and the job title.

A  cover letter should not be longer than a page (three to four paragraphs at most).

If your cover letter is a bit too long, you can adjust the margins to give yourself more space.

However, you want to have plenty of white space in your cover letter, so don’t make the margins too small.

Also include a space between your greeting, between each paragraph, and after your closing. This will add white space as well. No matter how you send your cover letter, be sure to pick a simple, readable font . 

Be Yourself and Show Your Personality

You want your cover letter to be professional, but you also should be clear about what you have to offer the employer—and that's you and your credentials. Professional doesn't mean that you have to use awkwardly formal language. Avoid phrases that don’t feel natural, like “Dear Sir or Madam,” or “I wish to convey my sincere interest in a position at your exquisite institution.” Instead, use clear, straightforward language.

Also avoid clichéd, overused phrases that hiring managers are sick of reading (“go-getter,” “team player,” etc.). Replace those phrases with power words like “initiated” and “collaborated.”

You want to come across as polite and professional, but not fake. Don’t use language that feels uncomfortable or corny. Read more about how to show your personality in a cover letter .

Use Cover Letter Examples and Templates

Take the time to review cover letter examples before you start writing your own letter to apply for a job. Examples can give you an idea of how to structure your letter, and what information to include.

Also check out some cover letter templates , which can help you format your letter. A template also gives you the framework you can personalize for your own letters.

While it is useful to look at templates and examples, be sure to change any letter sample to fit your own skills and abilities, and the position you are applying for.

Proofread and Edit Your Letter

Because hiring managers look at hundreds of applicants, a small typo can make or break your chances of getting an interview. Therefore, be sure to thoroughly proofread your cover letter(and all of your application materials, for that matter).

Read through your letter, looking for any spelling or grammar errors. Make sure you have the correct company name, hiring manager’s name, date, etc. in your heading.

Reading your letter out loud is a useful way to check for mistakes.

Consider asking a friend or family member to read your letter as well. Ask them to check for errors, but you can also ask for more general feedback. Ask whether or not your friend is convinced that you are a great fit for the job after reading your letter.

Follow the Instructions in the Job Posting

The most important part of sending a cover letter is to follow the employer's instructions. If the job posting says to include your cover letter and resume as an email attachment , attach Microsoft Word or PDF files to your email message. If the hiring manager says they want you to submit your materials using an online application system , don’t email or mail a physical application.

If you need to email your cover letter , be sure to include your name and the job title of the position in your message.

It's important to send your cover letter and resume attachments correctly, to include all the information requested so your message is read, and to let the receiver know how they can contact you to schedule an interview.

CareerOneStop. " How Do I Write a Cover Letter ."

How to Write a Cover Letter (With Tips & Examples)

Our customers have been hired at: * Foot Note

Writing a compelling cover letter is an essential step in the job application process, as it provides an opportunity to make a strong first impression, highlight your qualifications and demonstrate your enthusiasm and fit for the job.

In this guide, we’ll cover everything you need to know about how to write a cover letter for a job application. Plus we’ll provide cover letter examples and expert tips on how to write a successful cover letter that lands interviews.

Video: Learn how to write a cover letter in our cover letter builder

What is a cover letter?

A cover letter is a one-page document that accompanies your resume or CV when you apply for a job. See our guides on how to write a resume and how to make a CV while you craft your job application. 

A well-written cover letter can help you stand out from other applicants and demonstrate your enthusiasm and passion for the position. 

It serves as an opportunity for you to showcase your communication and writing skills, as well as your attention to detail and professionalism.

We’ll teach you how to write a good cover letter so that you can craft this job-winning document with ease. Your cover letter should accomplish the following:

• Introduce yourself to the hiring managers.
• Provide details about your qualifications.
• Tell employers why you want to work for them.
• Illustrate why you’re the best match for the job.
• Explain circumstances like job hopping or gaps in employment. 

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What to include in a cover letter

All cover letters follow a basic business letter structure and should include the sections detailed below. Explore our guide on what to include in a cover letter for a detailed overview of each section.

Did you know? 41% of job seekers replicate their resumes in their cover letters. This is a huge mistake. Your cover letter should complement your resume, not repeat it.

How to write a cover letter for a job application

Do your research.

Wondering how to write a great cover letter? Preparation is key. Researching the essential information before you start writing will save you time and ensure you put your best foot forward.

First, review the job description to compare it with your professional skills and qualifications. Make a checklist of areas where your skills match the requirements of the job. Make note of the following areas: 

• Notable accomplishments from previous jobs.
• Any volunteer work where you gained skills listed in the job description.
• Skills that match the required skills in the job listing. Include a mix of hard skills and soft skills .
• Educational qualifications, including certificates and licenses.
• Relevant awards and honors.

Next, research the company to get a sense of its culture and values. This will help you create a personalized cover letter that indicates your genuine interest in the company. Take notes on the following areas: 

• Get an idea of the company’s culture, mission and values so that you can tell the hiring manager why you’re a great fit. 
• Research the company’s news and press releases so you can congratulate key players on recent milestones or explain how you will contribute to future goals.
• Learn the hiring manager’s name so that you can address your cover letter to them.

Choose a cover letter template

Want to know how to write a perfect cover letter? Use a cover letter template . Using a professionally designed template ensures that your cover letter format is ATS-friendly and vetted by career advice experts.

We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!

Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.

Add a professional header

Cover letter headers follow the standard business letter format. A cover letter header typically includes your name, address, phone number and email address. It should be placed at the top of the page and aligned to the left or center.

Include your contact information

Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like “[email protected],” and not personal like “[email protected].” Include links to your LinkedIn profile or professional online portfolio if you have one.

Include the recipient’s contact information

First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and the hiring manager’s email address. It should look like this:

Always follow the instructions in the job listing. If a job description directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.

Greet the hiring manager

Greet the hiring manager by name whenever possible to establish a personal connection. If you are unsure of their gender, you can use their first and last name. 

For example: “Dear [hiring manager’s full name],” 

If you are certain of the hiring manager’s gender, you can address them using “Mr.” or “Ms.” in your cover letter. Avoid using “Mrs.” or “Miss” as these titles imply that you are assuming the hiring manager’s marital status. 

Don’t use informal language like “Hello,” or “Hi,” or outdated salutations like“Dear Sir or Madam” or “To Whom it May Concern” to greet the person reading your letter. 

If your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” Take a look at some acceptable and unacceptable salutations below.

• Dear Lucy Garcia,
• Dear Ms. Lowe,
• Dear Hiring Manager,
• Dear Vice President of Marketing,
• Hey Mr. Jones,

Write a compelling introduction

The opening sentences of a cover letter act as your elevator pitch . You should clearly and concisely tell hiring managers why you are the best fit for the job. 

But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?

The following examples can help you write a cover letter introduction that grabs the attention of hiring managers.

Assert your interest in the role or company

Want to know how to write a cover letter that stands out? It all starts with a compelling introduction that confidently asserts your interest in the position.

“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer.”

Emphasize your skills and experience

Start your cover letter off strong with a brief explanation of your top skills and experiences that make you a great fit for the role.

“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence.”

Show you’ve done some research

Mention an interesting fact or statistic from an article, news story or the company’s website.

“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”

Highlight measurable accomplishments

Showcase your qualifications by mentioning an impressive award, honor or measurable accomplishment from a past role.

“As director of Visit Mass, I created tourism programs that resulted in a 30% increase in international tourists to Massachusetts in 2019.”

Tell your professional story

Tell a story about why you are applying. Discuss how your passion and motivation have driven your career choices and how they align with the position and company. 

“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy.”

Mention a shared contact

If applicable, mention a shared contact that you have with the hiring manager. This can help explain who you heard about the role from and establish a personal connection with the hiring manager.

“Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”

Write the body paragraphs

The body paragraphs of your cover letter should explain why you’re the best candidate for the job. Follow the expert tips below to learn how to write a professional cover letter with engaging body paragraphs.

• If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
• If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
• Highlight relevant skills from your work experience and explain clearly how you can apply them to the job.
• If you think you’re a shoo-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, explain why the company’s mission is meaningful to you.
• If you’re changing careers, emphasize your transferable skills. Career change cover letters that emphasize transferable skills are more effective because they show prospects that you can perform the work with little or no experience.

Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.

Write a closing paragraph

When you write a cover letter closing statement, make it clear to the employer that you’re excited about the possibility of working with them and that you are confident you have the expertise to be successful at the job.

Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. 

You should also encourage the recipient to follow up (e.g., “ I look forward to further discussing my qualifications with you ”). A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.

Here are a few examples of how to write a strong cover letter closing paragraph.

I have attached my resume and creative portfolio to my application for further review of my credentials. I am eager to speak with you about this role and greatly appreciate your consideration. Please contact me at your earliest convenience to discuss my background in more detail.

Thank you for your time and consideration. I’m excited about the prospect of working for the Museum of Ancient History. I look forward to discussing what I learned in my year abroad as an English teacher and how I can apply those lessons to the docent role. Feel free to contact me any time during the week.

I’m confident that a review of my resume and portfolio will convince you that I have the technical skills and knowledge necessary to be successful in the lead designer role at Creative Ads, LLC. I’m excited about the opportunity and would be thrilled to meet with you and your team next week to discuss my ideas for your next campaign. Please contact me this week to schedule a convenient date and time.

Are you searching for remote jobs? Our sister company, FlexJobs, updates listings daily with verified remote jobs. Find full-time and part-time remote jobs with FlexJobs.

Signing off a cover letter professionally is crucial as it demonstrates your attention to detail, professionalism and respect for the hiring manager and the company. 

A professional signoff can also show that you are serious about the job and that you have taken the time to craft a well-written and thoughtful cover letter. 

See how to write a proper cover letter signoff below (and what language to avoid).

• Best regards,
• Kind regards,

Proofread your cover letter

Knowing how to write a formal cover letter isn’t all there is to making a cover letter. You’ll also need to proofread your letter at least once before sending it to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired.

When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application ready. You can ask a trusted friend or family member, a former colleague or a professional mentor to read your cover letter. 

Be specific about the feedback you are seeking. For example, you might ask for constructive criticism in the following areas: 

• Relevance: Does your cover letter demonstrate how your skills and experience match the job requirements?
• Clarity: Is your writing clear, concise and easy to understand?
• Tone: Is your tone professional and appropriate for the company and position you are applying for?
• Grammar and spelling: Are there any grammatical errors or spelling mistakes that need to be corrected?
• Formatting: Is your cover letter formatted properly with a clear and organized structure?
• Overall impression: Does your cover letter make a strong impression and effectively communicate your enthusiasm and interest for the position?

Alternatively, you can seek the advice of a career counselor or professional resume writer who can review your cover letter and provide constructive criticism to help you improve your application.

Our Cover Letter Builder features built-in spell check to ensure your document is free of spelling and grammatical errors.

Cover letter writing checklist

Now that you know how to write a compelling cover letter, we recommend running through this cover letter writing checklist to ensure that your document isn’t missing anything.

• Did you choose a cover letter design that matches your resume?
• Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
• Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
• Did you add the current date at the top of your cover letter?
• Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
• Did you greet the hiring manager, recruiter or HR associate by name or title?
• Did you use a polite but formal greeting?
• Are the first few sentences of your cover letter clear and compelling?
• Do you convey enthusiasm for the job?
• Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
• Did you highlight one or two things you like about the company, such as its values or culture and why?
• Did you thank the reader for their time?
• Did you end your cover letter with a call to action?
• Did you use a proper, formal closure to end your letter?

How to write a cover letter that stands out

A professional cover letter template is the best way to craft a cover letter that stands out. Use one of our professionally designed templates with our Cover Letter Builder to make a cover letter in minutes. 

Our cover letter templates frame your qualifications with the correct formatting, and they meet the latest applicant tracking system (ATS) requirements. Our builder makes writing a cover letter a snap with the following features:

• Job-specific phrases and skills: Click to add job-specific content suggestions written by Certified Professional Resume Writers (CPRW).
• Step-by-step guidance: Get expert advice on how to write a good cover letter at every step to help you showcase your top skills and qualifications. 
• Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
• Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.

Always match your cover letter template to your resume template for a polished job application. Use our Resume Builder or CV Maker to complete your job application with a matching template.

Cover letter tips from career advice experts

We spoke with David Grimes, director of people and talent operations at Taulia LLC, about the importance of creating a cover letter for your job application.

Grimes told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”

“When done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.” – David Grimes, Director of People and Talent Operations at Taulia LLC

While you write, keep the following pointers in mind to craft a standout document. Here are our top five tips for how to make a cover letter that hiring managers will love:

• Follow instructions. Don’t send a Word document if the job posting says to send your letter as a PDF. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
• Tailor your cover letter to the job . Hiring managers know a generic cover letter when they see one — and they’ll usually ignore it. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. Use resume keywords from the job description to showcase that your skills match the requirements of the role.
• Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.

Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Do not share personal information such as political views, salary expectations or irrelevant hobbies.

Use a professional tone. We stress the importance of conveying enthusiasm when you write a cover letter because it demonstrates your interest in the position. However, use caution when displaying your zeal. Keep your tone professional, genuine and confident without going overboard. 

Professional cover letters

Get inspired by our professionally crafted cover letters for top jobs and industries. You can use them with our builder to make a cover letter that effectively highlights your skills and qualifications.

Cover letters for top jobs

Administrative Assistant

Mechanical Engineer

Personal Trainer

Registered Nurse

Security Officer

Cover letters by situation

Here’s how to write a cover letter with no experience.

Use this professional cover letter as a guide for your career change cover letter.

Here’s what to include in a cover letter if you have employment gaps.

Use this “cold call” cover letter to proactively contact the company you want to work for.

Here’s how to write a cover letter for a job that isn’t advertised.

Here’s how to write a cover letter for a temporary to a permanent position.

Here’s how to write a cover letter for an internal position at the same company.

Cover letter for when you’re seeking a promotion.

Key Takeaways

• A cover letter is a one-page document that introduces you to the hiring manager, expands upon the information in your resume and explains why you’re an excellent fit for the role.
• Address the cover letter to the hiring manager. If you can’t find their name, then address them as “Hiring Manager,” by their title or address the department.
• Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
• It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
• Tailor your cover letter to your target job and use keywords from the job description that accurately reflect your skills and qualifications.

How long should a cover letter be?

A cover letter should typically be one page long and no more than three to four paragraphs. Aim to concisely express your points in about 250-500 words. 

Read up on how to write a short cover letter to browse professionally made examples and to learn how to write a simple cover letter that effectively showcases your skills and qualifications.

Hiring managers and recruiters often receive many applications, so a short and focused cover letter that quickly communicates your qualifications can help you stand out from other applicants. 

However, it is also important to ensure that your cover letter provides enough detail to showcase your skills and experience and convince the employer to invite you for an interview.

How to address a cover letter without a name?

It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. 

It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. 

If you don’t have a name, it’s acceptable to write “Dear Hiring Manager,” “Dear [Role or Title],” or “Dear [Department Name]” to address your cover letter.

How do you send a cover letter by email?

To send a cover letter by email, first save your cover letter and resume as separate PDF or Word documents, then follow the steps below: 

• Write a clear and professional subject line that includes the job title and your name.
• Compose a brief message in the body of the email, introducing yourself and stating the position you are applying for. 
• Attach your cover letter and resume to the email, making sure they are properly named and labeled.
• Double-check the email address of the recipient and proofread your email and attachments for any errors or typos before sending. 

It’s important to note that some employers may have specific instructions on how to submit your application, so make sure you read the job posting carefully and follow their guidelines. 

Additionally, if the employer requests that you send your application to a specific email address or through an online application system, make sure you follow those instructions.

Is a cover letter necessary?

While writing a cover letter for a job application is not always required, it is highly recommended to include one either way. A well-written cover letter can help you stand out from other applicants and demonstrate your interest in the position. 

A cover letter provides an opportunity for you to showcase your communication skills, highlight your qualifications and experience and explain why you are a good fit for the job. 

Even if the job application does not specifically request a cover letter, submitting one can show that you are willing to go above and beyond to make a good impression and can help you differentiate yourself from other candidates.

So while it’s not always necessary, a well-crafted cover letter can definitely improve your chances of getting hired. We recommend trying out an AI cover letter generator to to make a cover letter in minutes.

What do I write in a cover letter?

Wondering what to write in a cover letter? Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality and explain precisely what you can do for the employer and how. 

It’s also a good idea to explain unique situations like job gaps or frequent career changes in your cover letter. Remember to include the following information in your cover letter: 

• A header with your contact information and the employer’s information if you have it.
• A professional salutation that includes the employer’s name if you have it. 
• A brief introduction explaining why you’re interested in the job. 
• One or two body paragraphs that summarize your qualifications. 
• A conclusion that reiterates your interest in the position. 
• A professional signoff such as “Sincerely” or “Best regards,” followed by your name. 

Overall, your cover letter should be concise, well-written and tailored to the job you’re applying for. It should demonstrate your enthusiasm for the position and your ability to make a valuable contribution to the company. 

What does a cover letter look like?

A good cover letter follows the standard business letter format. Your cover letter should be well-formatted, easy to read and professional in appearance. Remember to include the following when using standard business format to structure your cover letter: 

• Your contact details: Include your full name, title, company name, full address, phone number and email address in the letterhead.
• Date: The date should be written below your address.
• Recipient’s contact details: The recipient’s full name, title, company name, full address, phone number and email address should be included below the date.
• Salutation: The salutation should be formal, such as “Dear Mr./Ms./Dr. [Last Name].”
• Body: The body of the letter should be divided into paragraphs, with each paragraph discussing a specific point or topic. The tone of the letter should be professional and courteous.
• Closing: The closing should be formal, such as “Sincerely” or “Respectfully,” and followed by your signature. 

Download a sample cover letter from this page to jump right into writing your cover letter rather than worrying about formatting. Some cover letter templates have splashes of color and stylized headers, but they all follow the same standard cover letter format.

What are the goals of a cover letter?

The goal of a cover letter is to convince the hiring manager that you are the right person for the job and worth considering for further evaluation.

A cover letter allows you to formally introduce yourself, demonstrate your interest in the job and highlight your relevant skills and experience. Some of the specific goals of a cover letter include:

• Providing context for your application.
• Demonstrating your qualifications and fit for the position.
• Showing your enthusiasm and interest in the role.
• Differentiating yourself from other applicants.

A well-written cover letter should grab the employer’s attention and persuade them to take a closer look at your resume and ultimately invite you for an interview.

What do employers look for in a cover letter?

Employers look for a well-written cover letter that demonstrates relevance, enthusiasm, attention to detail, personalization and professionalism. Here are a few key areas to keep in mind while you write your cover letter: 

• Relevance: Demonstrate that you have the relevant qualifications, skills and experience necessary to succeed in the role.
• Enthusiasm: Your cover letter should express your enthusiasm for the opportunity and explain why you are excited about the job.
• Attention to detail: Your letter should be free of errors and show your ability to communicate effectively to demonstrate that you have taken the time to write a thoughtful cover letter. 
• Personalization: Employers want to see that you have tailored your cover letter specifically to the job and the company. Demonstrate that you have done your research and understand the company’s mission, values and culture.
• Professionalism: Your cover letter should demonstrate that you are professional and have a strong work ethic. Use a professional tone and demonstrate your ability to work well with others.

Ultimately, your cover letter should indicate your relevant qualifications and your enthusiasm for the role. Remember to include new information in your cover letter rather than restating the same details from your resume. 

Should I give examples in a cover letter?

Yes, it is often a good idea to give examples in a cover letter to illustrate your skills, experience and accomplishments. 

Providing specific examples of projects, measurable accomplishments, or other work experiences can help you stand out from other applicants and demonstrate your qualifications for the job. 

You can use examples to show how you have solved problems, worked collaboratively, demonstrated leadership or achieved specific goals in your previous roles. 

Ensure that your examples are concise and to the point and do not take up too much space in your cover letter.

What should the first paragraph of a cover letter include?

The first paragraph of a cover letter should introduce yourself and explain why you are writing the letter. Here are some key elements to include in the first paragraph of a cover letter:

• Your value as a candidate: Begin your letter with a compelling statement about the top skills or qualifications that make you a great fit for the role. 
• How you learned about the position: If you were referred to the position by someone you know or if you saw the job posting on a specific website, mention it in this paragraph.
• A brief statement about your qualifications: In one or two sentences, explain why you are interested in the position and why you are a good fit for the job.

Overall, the first paragraph of your cover letter should be clear, concise and engaging to grab the hiring manager’s attention. 

What is a good opening sentence for a cover letter?

A good opening sentence for a cover letter should be attention-grabbing and demonstrate your enthusiasm for the position. Here are a few examples:

• “As a passionate and results-driven marketing professional, I am thrilled to apply for the Marketing Manager position at XYZ Company.”
•  “With a proven track record of success in project management and a genuine passion for driving organizational growth, I am excited to submit my application for the Project Manager role at ABC Corporation.”
• “When I saw the job posting for the Software Engineer position at DEF Tech, I knew I had found an opportunity that perfectly aligns with my expertise and career aspirations.”

Remember to customize the sentence to fit your own experiences and the specific job you are applying for.

How do you write a cover letter with no experience?

Writing a cover letter with no experience can be challenging, but creating a compelling letter showcasing your skills and potential is possible. 

Begin your letter with a statement explaining why you are interested in the position and qualified for it. You might mention your skills, education or relevant coursework.

Even if you don’t have work experience, you can provide examples of demonstrating relevant skills in other settings. For example, you might mention a group project you completed in school that required teamwork and communication.

Your cover letter should be no more than one page long. Use clear, concise language and avoid repeating information that is already in your resume.

How we reviewed this article

Since 2013, we have helped more than 15 million job seekers. We want to make your career journey accessible and manageable through our services and Career Center’s how-to guides and tips. In our commitment to bring you a transparent process, we present our Editorial Process .

• Harvard Business Review. Article. Gallo, Amy. How to Write a Cover Letter
• University of Wisconsin – Madison. The Writing Center. Article. Writing Cover Letters
• Columbia University Center for Career Education. Article. How and Why to Write a Great Cover Letter

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Kellie Hanna, CPRW

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Kellie is a Certified Professional Resume Writer with 20+ years of experience in digital media and is passionate about helping job seekers navigate their careers. She earned a B.A. in English and writing from Temple University.

‡ Results derived from a study responded by 1000 participants of which 287 created a resume online.

*The names and logos of the companies referred to above are all trademarks of their respective holders. Unless specifically stated otherwise, such references are not intended to imply any affiliation or association with MyPerfectResume.

Top 21 Cover Letter Tips [to Land the Job!]

You’ve narrowed in on the perfect job and you’ve got your resume down.

There’s one more step before you send out that application: the cover letter.

The cover letter is ESSENTIAL in the job application process. It complements your resume by giving the hiring manager a taste of your personality and enthusiasm for the position.

If you’re wondering whether you’re doing it right, stop worrying. We’ve got you covered!

In this article, we’ll give you all the cover letter tips you’ll ever need!

We’ve divided  our cover letter tips into three main parts, in order of importance:

• Essential Tips - These tips are fundamental to writing a killer cover letter.
• Important Tips - These cover letter tips are also important, but not as essential.
• Nice-to-have Tips - Not super important, but these tips can still be a nice addition to your cover letter.

9 Essential Cover Letter Tips

Tip #1 - get the basics right.

Before we get into any of the other tips, we want to make sure you know what a great cover letter looks like .

In a nutshell, a cover letter consists of six main parts:

• A header , which contains your contact information
• A greeting for the hiring manager
• The opening paragraph , where you open with an attention grabber and list your top achievements
• The second paragraph , where you explain why you’re the perfect candidate for the job
• The third paragraph , where you explain why you’re compatible with the company, its work culture, and its goals
• The closing remarks

Tip #2 - Tailor your cover letter to the position

You might be tempted to write one awesome cover letter and use it for every position you apply to.

After all, if it’s so good, it should work everywhere, right?

The thing is, the whole point of a cover letter is to show your achievements and enthusiasm about the particular company and position you are applying to.

Different positions have different requirements and responsibilities. You can convince a recruiter to hire you if you make a case for why you’re great for that particular position , not why you’re great in general. 

This is why a one-letter-fits-all approach does not work.

To personalize your cover letter to the exact position you are applying for, you should:

• Identify the position’s key responsibilities and get a sense of what kind of person they are looking for.
• Write a cover letter that demonstrates how you can handle those responsibilities and how you’re the right person for the job.

Both candidates are applying for the position of brand development manager in company XYZ.

I am responsible and creative. I have also done well in all my previous positions. I enjoy the work culture in your company and I believe I would be a great fit here.

A brand development management position in XYZ is key to successfully launching XYZ’s brands into e-commerce. In my previous positions, I have led 14 projects and have developed four separate brand launch plans, all of which have raised awareness of the brands within 6 months of the launch plan application.

Rose obviously sends the same cover letter to all job applications because there is nothing position-specific about the way she describes her skills. 

Candance, on the other hand, has identified the position’s requirements and key roles and demonstrates how she’s a great fit for it.

Now, which one would you hire based on what you read?

Tip #3 - Use your professional email

This might sound obvious, but it’s something important that might easily slip your attention.

If you use that [email protected] email you made in the fourth grade in your cover letter, the hiring manager immediately X-s you out.

No silly puns and no pop culture references: use a professional email that has your first name and last name.

Tip #4 - Don’t repeat your resume

The hiring manager already has your resume. If you simply repeat the information you’ve provided there, what’s the point in writing a cover letter at all?

So what exactly can you say besides what they already know?

Think of the cover letter as the “story” behind your resume. Write about what makes you passionate to do what you do and why you’re a good fit for the position.

Let’s say that in your resume you mention that you worked as a tech assistant and highlighted your key responsibilities. 

In your cover letter, you want to highlight how working as a tech assistant prepared you for the position you are applying for and why you’re passionate about joining the team. 

This way, the hiring manager can also see part of your personality and motivation.

Tip #5 - Make it easy to read

You might be tempted to use long, convoluted sentences and SAT words to show how you’re a professional, sophisticated person.

You don’t want the hiring manager to spend five minutes on one sentence wondering just what the heck you are trying to say.

Keep your language simple and your sentences short and straightforward.

Tip #6 - Keep it short

This one’s pretty simple: don’t drag out your cover letter. One page is more than enough.

The golden rule is to keep it between 250-400 words long in 3-6 paragraphs .

You don’t want to risk the hiring manager getting tired and stopping halfway through reading it.

Tip #7 - Follow submission instructions

The company usually specifies the format you should use when submitting your application.

Look out for specifications about:

• File format (Word, PDF)
• Font & margins
• Content specifics, like which sections or contact information to include

Follow those instructions to a T or the Applicant Tracking System (ATS) might end up not reading your file at all .

If there is nothing specific in the job posting, your best bet is to submit your cover letter in PDF format . Use the same font and design as your resume to enhance your personal brand .

You can pick one of our custom Novorésumé cover letter templates and start writing. 

Once you’re done creating your resume, it automatically downloads as a PDF.

Tip #8 - Proofread your cover letter

Once you’re done writing, make sure your cover letter doesn’t have any spelling mistakes or grammatical errors. They’re absolute turn-offs for recruiters.

Use a spelling checker or the online writing app Grammarly to make sure your letter is flawless.

Tip #9 - Match your cover letter with your resume

Want your application to stand out from the rest?

Match your cover letter style & formatting to your resume.

CIt will make you more memorable as a candidate and show that you care to put in the extra effort by presenting a unified application package.

And you know what's the best part? Creating a matching resume and cover letter doesn’t have to be hard!

At Novorésumé, each of our resume templates comes with a matching cover letter design, so all you have to do is pick a style you like, and half the work is already done for you. 

9 Important Cover Letter Tips

Tip #1 - address the letter to the hiring manager.

The days when you used “To whom it may concern” or “Dear Sir/Madam” to address your cover letter are long gone.

The best practice is to address your cover letter directly to the hiring manager , as “Dear Mr. Doe”.

That’s usually the head of the department you are applying for or the HR manager.

How can you find his or her name??

• Check the job posting for any contact details.
• Check the company’s LinkedIn and website for the job title.
• Ask any contacts you might know inside the company.

If you still don’t have any clue who to address your cover letter to, here’s what you can use:

• Dear [Department] Team,
• Dear [Department] Hiring Manager,
• Dear Hiring Manager

Tip #2 - Open up with your achievements

The first impression you make is vital because you only get one chance, and it can make or break your application.

The opening paragraph of your cover letter serves as the first impression to the hiring manager. He or she has countless cover letters to read so yours should pop out from the start.

Thus, you must start outlining why you’re a great candidate for the position in the introduction .

Let’s demonstrate how to do it correctly by looking at the two examples below.

What’s the difference between these two cover letter introductions :

“My name is Justin Brown and I would like to contribute towards ABC’s goal to create an outstanding visual experience for end customers throughout the world. Previously, I’ve worked for XYZ, a renowned graphic design company, for 5 years, where I helped create high-quality visual designs from concept to specs to final product. I believe my updated industry experience, along with my ability to adjust between the bigger picture and concrete problems, as well as my attention to detail, makes me the right candidate for the position.”

“Hi, my name is Josh and I really want to work for your company. I heard about the job opening from LinkedIn and decided to apply. I used to work as a graphic designer for XYZ for 5 years, and this is the perfect opportunity for me.”

If there’s one obvious thing, it is that the second one is a WINNING introduction. 

Why? Well, unlike Josh, Justin’s introduction:

• Opens with an attention-grabbing sentence , highlighting how Justin can contribute directly towards the company’s goals.
• Outlines his responsibilities and achievements in his previous position.
• Describes what makes him the perfect candidate .

Meanwhile, Josh’s introduction doesn’t say much about him as a candidate except that he used to be employed for five years. 

Granted, Josh could be better qualified than Justin, but you could never tell from his cover letter. The hiring manager probably stopped reading and added Josh to the “Rejected” pile.

That’s why you should go beyond the basics in your cover letter’s introduction. Make your intent, contribution, and skills known upfront.

Tip #3 - Use bullet points for your qualifications

There’s a good reason why we use bullet points so much:

• They help us list things effectively 
• They get the point across
• They break up the paragraphs into smaller chunks and overall makes the cover letter easier to skim or read
• They summarize a lot of information in a digestible manner

See what we did there?

That’s what you should do when you list your qualifications in your cover letter as well. 

Instead of writing everything out, use bullet points to sum up all your successes. The hiring manager will be immediately drawn to them and WON’T just skim through your cover letter mindlessly. 

Tip #4 - Use numbers and facts

Whenever you describe your successful experiences, you want to enrich them with actual percentages, numbers, and tangible facts.

When achievements are backed up by real performance metrics, they boost your credibility.

So, instead of simply describing your achievements:

“I have previous experience with transfusion therapies and taking care of people with rare diseases. I also speak three languages, which can come in handy with patients from different nationalities.”

Use the power of numbers (and bullet points) to convince the hiring manager.

My 10 years of experience in the medical field have contributed towards my excellence in:

• Managing the medical care of 75+ patients with rare diseases.
• Assisting 25+ patients attending transfusion therapy. 
• Taking care of 50+ patients from different nationalities, made easy by my fluency in English, German, and Spanish.

Tip #5 - Avoid cliches

Cliches are so overused, they risk making you look as if you have no original thoughts.

Any of the following can be a cliche (but not only):

• I am a great team player.
• I am a multi-tasker.
• I have great attention to detail.
• I am a good communicator.

After all the insights we’ve shared with you so  far, you might guess why cliches are a NO:

They add nothing of substance to your content. And you want to use the valuable space in your cover letter to showcase why you’re a great fit for the job. 

Whenever you are tempted to write a cliche, twist it by providing facts to back up your experience.

So, instead of saying : 

“I am a great team player”.

Show them why you are one by describing your experience: 

“In my previous position, I worked with five other colleagues from three different departments to arrive at a marketable digital solution for our customers. Working with individuals with diverse opinions taught me the value of effective teamwork, a lesson I am happy to utilize in this position.”

Tip #6 - Use acronyms correctly

Acronyms are great. They save up space and show the hiring manager that you speak the industry lingo, especially if you’re applying for a technical position.

And yes, chances are the recruiter understands all the acronyms you might use in your cover letter. 

Nonetheless, you should never use acronyms thinking the recruiter understands them. Instead,  write the word the first time around and put the acronym into brackets, and then you can go ahead and use just the acronym if it repeats throughout the text. 

Here’s what we mean:

I have two years of experience with Amazon Web Services (AWS). I have specifically worked with Amazon Elasticsearch (AES) in my previous position. I believe the cloud computing service model provided by AWS can be successfully applied to your business model. 

I have two years of experience with AWS. I have specifically worked with AES and AMI in my previous positions.

Tip #7- Don’t include your address

By all means, you should include your contact information in your cover letter.

However, your address or area of work goes into your resume , not the cover letter.

Tip #8 - Don’t apologize

There comes a time when you have to account for possible red flags in your work experience.

These can include:

• Getting fired or being laid off
• Having too many short-lived jobs
• A gap in your resume
• Lack of experience

You might want to rush and explain these red flags in your cover letter, just to let the hiring manager know there’s nothing to worry about.

We’re here to say NO.

Do not apologize or explain anything you think is “negative”. The hiring manager will bring up any concerns he or she might have in your interview. You’ll have an opportunity to answer there.

Tip #9 - Don’t be arrogant

Just as being apologetic is not a good look, being over-confident is equally damning.

Nobody likes someone cocky, so avoid talking in superlatives or praising your abilities. 

Let your work experience and achievements speak on your behalf.

In my previous position, I surpassed my yearly conversion targets by 34%.

I am a great employee. All my previous managers loved having me around because I was the best at my job.

4 Nice-to-Have Cover Letter Tips

Tip #1 - insert your social media and personal website.

Including your professional social media or personal website adds an extra touch to your cover letter.

Hint: We’re not talking about your Facebook or VSCO. You probably take great pictures of your food, but that will not get you hired.

If you have a LinkedIn, Github, Behance, or Dribble account, however, it can give the hiring manager something extra to look at.

If you have a personal website with your showcased work or portfolio, even better!

Make sure to add a link to those under your contact information

Tip #2 - End with a call to action

Ending a cover letter is usually the hardest part. You’ve described all your achievements, thanked the manager for their time, now what?

We recommend concluding your letter with a “call to action”, inviting your hiring manager to take further steps.

For example, you could write something like: 

“I look forward to further discussing how my legal skills and experience can help ABC with corporate and commercial transactions for its international operations.”

Tip #3 - Use power words and action verbs

Power words and action verbs are selected words you can use throughout your cover letter to make your achievements *pop* more .

So, instead of saying “I was responsible for” fifteen different times, you can use some action verbs to make your language more diverse, like:

• I managed a team of five people.
• I facilitated the communication and task allocation of five people.
• I coordinated a team of five people.

They make your text flow smoothly, enhance the power of your actions, AND make your language more versatile.

If you want to sprinkle some of these magical words in your resume, check out our complete list of 340+ action verbs and power words .

Tip #4 - Get a second opinion

Sometimes when we’re writing we get so lost trying to put our thoughts into words, we lose sight of the bigger picture.

If you have a capable friend, recruiter, or career advisor, it doesn’t hurt to ask them to take a look at your cover letter. 

Have them check it for spelling and grammatical mistakes (just in case you missed any) and whether they think your cover letter does your skills and qualifications justice.

Got the green light?

Ready to go!

And that’s it!

The road to writing your cover letter is filled with Dos, Don’ts, and lots of caffeine. 

We hope you enjoyed the guide and have a good sense of what’s expected of you.

Now stop procrastinating and get to writing!

Or, check out some of our other top articles:

• How to Write a Resume | Professional Guide w/ 41+ Examples
• Top Cover Letter Examples in 2024 [For All Professions]
• How to Write a Motivational Letter (and Get Accepted Anywhere in 2024)

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• Cover Letter

33+ Cover Letter Tips and Advice to Stand Out in 2024

Looking for cover letter tips and advice to really stand out? Want cover letter mistakes to avoid and other dos and don'ts? You've come to the right place.

You’ve written a cover letter. But, so have the other candidates.

To outshine them, your cover letter must be perfect. And it will be if you follow all the cover letter tips and advice we’ve collected here for you.

This guide will show you:

• Proven tips for writing a cover letter, section by section.
• Most important cover letter dos and don’ts so yours is just right.
• Dangerous cover letter mistakes to avoid.
• Helpful cover letter examples for various scenarios.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Cover Letter Tips for Before You Start Writing

Research the company.

Learn as much as you can about the company you’re applying to. You’ll need it to successfully tailor your cover letter to their values, needs and requirements, which is one of the key cover letter rules.

Use the job ad to understand who they’re looking for. Visit the company’s website to learn more about them (including the “About Us” or “Our Values” pages if they have them).

Finally, visit sites like Glassdoor to learn what their employees say about working on a given position or team to gain a better understanding of what this job may entail.

Tailor the Cover Letter, Too!

Like in the case of resumes, tailoring a cover letter to the specific job you’re applying for is an absolute must.

This means not only writing separate cover letters when you’re applying for two different positions, but also customizing the contents of each to match the specific job ad and company. If you do your company research well, it will be easy peasy.

Understand a Cover Letter’s Purpose

A perfect cover letter is meant to:

• Introduce you to the company as the best-qualified candidate,
• Call attention to your resume so they’ll further notice your qualifications,
• Show the value you’ll bring and the problems you’ll solve,
• Assure them of your desire to work for them and your fit for the company, and
• Compel the hiring manager to want to call you in for an interview.

Choose the Right Font Typeface and Size

Use 11-pt or 12-pt font size throughout the entire cover letter so that it’s easy to read. If you use your name as a letterhead, you can make that 2–4 pts larger. Keep the font consistent with what you used on your resume.

Don’t Duplicate Your Resume

A cover letter should complement your resume; it should never copy your resume.

Don’t repeat the same info on your resume, because, well, then it’s a resume (in a weird, unacceptable format).

Instead, use the cover letter to do what a resume can’t. Speak in the first person, show some enthusiasm and personality, and explain those elements from your resume that might be confusing to them (such as a gap in employment).

Stay Relevant

You have limited space to get your point across and convince them to read your resume. Don’t waste it.

You’ll stay relevant if you highlight transferable skills you’ll use as their employee, and only talk about experiences you have that are pertinent to the position you’re applying for.

Use the Right Cover Letter Format

The cover letter format is the layout and structure of your cover letter template.

Here's a cover letter outline to follow to format it correctly:

• Cover letter heading (your info, date of writing, recipient’s info)
• Introductory paragraph
• Body paragraphs
• Closing statement and call to action
• Complimentary close and your name/signature.

We’ll go over these professional cover letter components and sections shortly.

Don’t Be Boring

Keep your cover letter interesting to keep the reader interested in you. Use action verbs and descriptive language to color your writing. Vary your sentence structure so that you don’t have long strings of text which are hard to read.

2. Tips for How to Write a Cover Letter Heading

Follow business formatting rules in your cover letter.

Cover letters are business letters, so should be formatted like business documents. Add your details at the very top, followed by the date, and then the company’s details. Keep a 1” margin all the way around.

Left align everything, top to bottom, and don’t indent the beginning of each paragraph. This is called the block format .

The only exception can be for your name and address area, which you can center- or right-align to match your resume’s design. This is the modified block format .

Add the Sender’s Details First

Add your contact details at the very top of the cover letter address area .

Here’s how to format your cover sender’s details:

[Your First & Last Name]

[Your Address]

[Your Phone Number]

[Your Email Address]

One note: though we don’t recommend adding your address to a resume, you have to include it in your cover letter .

Also, if you want to be super formal and are sending your cover letter as an email, this block of text has to go below your signature at the end rather than at the start.

A date of writing is one of those oft-forgotten elements on a cover letter. However, it’s still necessary.

Place the date of writing between your contact details above and the recipient’s deets below. If you wrote it over a span of several dates, use the date which you finished writing your cover letter.

And, as MIT’s Mayfield Handbook adds, “Spell out the name of month.”

So it’s November , not Nov.

Add the Recipient

Now it’s time for them. Add the company name and address in the following way:

[Recipient’s Name]

[Recipient’s Title]

[Company Name]

[Company Address]

The best cover letter practice is to find the hiring manager’s name (if possible) and to include that person’s details in this field of the cover letter. If you can’t, though, just make it out to the company name and address.

No need to add a phone or email here.

Skip the Social Links

Don’t add social media profile URLs to your cover letter. Though they’re welcome in a resume, they’re redundant in cover letters because they don’t fit into the business letter layout.

3. Advice for Perfecting the Cover Letter Introduction

Start with a dear, then call them by name.

In your cover letter opening (salutation), “dear” is a fine way to begin. Then, call them by name if you had found it (as we discussed before):

• Dear Mr. Smith:
• Dear Jamie:
• Dear Jamie Smith:

All those are fine; it just depends on how formal you want to be. Also, if you can’t determine their gender from their name (Jamie could be both male or female), just write out their full name.

Don’t have a name? Try something like Dear Hiring Manager , instead.

Finally, if you want to be precise on a business letter, a) you always use “dear,” and b) you follow their name with a colon, not a comma. Commas are for personal correspondence.

Write a Powerful Cover Letter Opening Statement

A great cover letter introduction paragraph:

• Informs them about the position you’re applying for,
• Mentions who referred you to the position (if someone has),
• Conveys your enthusiasm at the opportunity to be considered, and
• Compels them to read on into the body of your cover letter.

Keep your opening paragraph short—no more than 3 or 4 sentences. In this cover letter intro, you can also disclose how you heard about the job.

Skip Your Name

You don’t need to tell them your name again. Look at these two cover letter examples:

Telling them your name is redundant and a waste of space and time, especially when your intro hasto hook them from the get-go.

State the Position & Company Name

A tailored cover letter introduction will include the specific job title of the position you’re applying for, as well as the name of the company:

4. Professional Tips for Cover Letter Body Paragraphs

Use a two-pronged approach.

For the body section of a cover letter, you show follow this structure:

• Show why you are a perfect candidate for the company.
• Explain why the company is the ideal workplace for you.

Include Job Ad Keywords in Your Cover Letter

Heres a great tip on how to write a cover letter . Just as you should always use  resume keywords , include them in your cover letter, too. You’re already going to highlight some skills, experience, accomplishments, certifications , and achievements here on your cover letter, right?

So, do it using keywords from the job ad—it’s the perfect cheat sheet. This hack will make your cover letter even more applicable to the job.

Make Your Cover Letter About Them, Not You

Show them how your skills are perfectly suited for the role, and why your experience makes you the ideal candidate. Even if you're writing a cover letter with no work experience , explain to them how the company will benefit should they hire you.

Use Numbers to Prove Your Knowledge

Numbers help to back up your achievements and accomplishments . Instead of saying you know how to cut costs, prove it by saying you cut costs during your time as the logistics manager by reducing shrinkage by 17%

As with any writing, show, don’t tell .

Show Them Just How Excited You Are

Don’t be afraid to show emotions—enthusiasm means conviction and dedication, and it lets the hiring manager see a more personal side to you.

Do the Humblebrag

Briefly describe your proudest professional wins and how you can repeat them at the position you’re applying for. You’re selling yourself—that’s what the employment process is all about.

But don’t brag too much or be too cocky.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

5. Cover Letter Tips for Ending It Correctly

End your cover letter with a strong call to action.

As you wrap up, you leave the onus on them. This is called a call to action, and there are several ways of how to end a cover letter like this.

In the cover letter ending, you can:

• Promise more information.
• Guarantee you’ll get results.
• Show one more burst of enthusiasm.

Make your cover letter ending just as enticing as your introduction.

Sign Off Right

Use one of these common complimentary closes:

• Yours truly,

Then, just add your name, and done! If handing in a hard copy, use your hand signature, instead.

Add a Postscript

A P.S. at the end is one of my favorite cover letter tips. Postscripts draw the recruiter’s attention so if you write a compelling one-liner, you’ll surely encourage them to read the entire cover letter.

6. Cover Letter Mistakes You Must Avoid

Don’t be generic.

Sending a generic cover letter breaks all the important rules, because:

• It’s not tailored to the company.
• It is not personalized to the hiring manager.
• It tells them you are lazy and not so interested, and
• They can easily tell.

All these will diminish your chances of landing a job interview. Don’t make this mistake.

Care to spend those extra 10 or 15 minutes writing a tailored cover letter and the hiring manager will notice and appreciate it.

Don’t Be Overly Formal

We suggested you use the formal format, but this doesn’t mean that your writing style has to be Victorian.

Unless you’re writing a cover letter to a company from the Old Guard, write colloquially. Show some enthusiasm for the chance of working for them

The first one wakes them up, while the second puts them to sleep.

Don’t Lie

They will want to verify all you’ve written in your cover letter, so you’ll get caught. Sooner or later.

Don’t Use Passive Voice or Buzzwords

Passive voice makes your writing look less clear and natural.  Use active voice  and action verbs on your cover letter instead:

Also, leave the buzzwords off—they also can get misinterpreted and cause confusion.

Don’t Bring Up Your Shortcomings

While you are not supposed to lie, you’re not supposed to repent, either. Don’t talk about experience or skills you lack. Save this for the interview.

Don’t Exceed One Page

A cover letter should be no more than ¾ of a page in length, all parts included. If you are nearing a full

page, or—Gasp!—spilled over onto the second one, it’s time to snip snip.

If you’re cover letter is too long, the recruiter simply won’t read it.

7. Final Cover Letter Tips

Edit and proofread.

Proofread your cover letter from top to bottom to make sure it has no typos. Replace overused words, especially the pronoun I , or else it will read poorly.

Then, run it through an such as Grammarly to spot errors you might have not noticed. This is frequent.

Get Another Set of Eyes on It

Take your cover letter draft and hand it to a friend or relative to look over. Another pair of eyes helps spot things that you missed and sound unclear.

Save It Right

Save your cover letter as a PDF so the format stays intact, unless the job ad says otherwise. As far as the naming convention is concerned, use one which includes your name, hyphens (or underscores), the position you’re targeting, and the words cover letter .

Do it wrong and they could lose it—costing you the job.

Title Your Email Correctly

Many job ads these days say something along the lines of:

When applying by email, be sure to put “Graphic Design Opening” as the subject line.

If you put anything else in your email title, all these cover letter tips and advice will go be in vain. Your application just won’t reach the hiring manager.

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

CREATE YOUR RESUME NOW

Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

To outscore other candidates, follow our proven cover letter writing tips. Remember to:

• Tailor the cover letter to the job ad—it’s super important.
• Show, don’t tell, by using numbers to prove what you know.
• Stay consistent, relevant, and compelling.
• Use a formal cover letter structure, but an informal writing tone.

Got any questions on how to write a cover letter? Maybe have some more cover letter tips, advice,  or cover letter dos and don’ts to add? Write to us here below in the comment area, and thanks for reading!

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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• Cover Letter
• 35+ Successful Cover Letter Tips & Advice (With Examples)

35+ Successful Cover Letter Tips & Advice (With Examples)

Our customers have been hired by:

We're about to hit you with dozens of our best cover letter tips:

You’ve found your dream job. You qualify. You’ve built your resume to apply for it.

Just one final task before you can send that email off - you need a great cover letter .

But how do you write a good cover letter that will score you an interview?

Don’t worry. It’s not as hard as it seems.

With these professional cover letter tips and examples that we’ve compiled, you’ll be on your way to writing an impressive cover letter that will grab their attention in no time.

These tips for cover letters will include:

• Tips on how to write a cover letter that gets the job done.
• Understanding what should be included in a cover letter for a job application.
• Good cover letter tips and examples on writing a compelling story.
• The best cover letter advice that you can put to work immediately.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Are you looking for some cover letter examples? See:

• Sample Cover Letter for Job Application
• Cover Letter Format Example
• Email Cover Letter Example
• Cover Letter with No Experience
• General Cover Letter Example
• Cover Letter for Career Change

Below you'll find tips, but nothing beats our guide on How to Write a Cover Letter for a Resume

Cover Letter Tips

1. understand what must be included to not miss any opportunity.

Importance :  ✸ ✸ ✸ ✸ ✸

What should be included in a cover letter for a job application:

• Write a tailored cover letter for each poistion you're applying to.
• Include your name, address, and the date.
• Add the hiring manager’s name and the company’s name and address.
• Use a proper cover letter greeting/salutation (e.g., Dear Ms. Johnson, ).
• Write a killer opening statement - paragraph #1.
• Showcase your skills and experience and explain what you can do for the company in a short body paragraph (or two) - paragraph #2 & #3.
• Highlight your achievements in a closing statement - paragraph #3 or #4.
• Add complimentary close (e.g., Regards , Sincerely ) and your name/signature at the bottom as well as any cover letter enclosures .

You may notice that this is a similar formula to the business letters you may have learned to write in school - and that’s right. Cover letters are formal letters, so they should follow the standard lettering structure. 

Pro Tip: We said cover letter for a job application , but all of these tips work equally well as internship cover letter tips. Don’t forget to read out our guide:  How to Write a Cover Letter For an Internship [+20 Examples]

2. Research the Company to Be Their Perfect Candidate 

Read the job description, and then reread it . Make sure you understand the perfect candidate which the recruiter has in mind. You had to do some preliminary research to get the name of the hiring manager, but go more in depth.

Research the company (try Glassdoor , for example) to understand their values, their goals, and what they want in a candidate. This will not only give you ammunition for writing a great cover letter, but it will also serve as great talking points for the interview. Then, write your cover letter draft as that perfect job applicant.

3. Choose the Right Cover Letter Format to Make the Best Impression

Importance :  ✸ ✸ ✸ ✸

The basic cover letter format, or the cover letter template, is the foundation upon which you’ll structure your cover letter. The format of cover letters includes the information you include, how you lay out that information (cover letter layout), and the design or template in which you’ll deliver it.

4. Don’t Include Your Social Links

Importance :  ✸

You repeat your name, address , phone number, and email address in your cover letter, but there is no reason to add the rest of your social links, profile URLs, and portfolio information with your contact details. Save this for your resume.

However, if the styling of your resume suggests that your social media accounts and icons be included on your cover letter as well as your resume, by all means!

5. Customize Your Cover Letter For Each Job - Here's Why

Do you have a resume with cover letter already made from the last job you applied for?

Crumple it up, and throw that generic cover letter for any resume out.

You see, writing the best cover letter means to customize it for each job you apply to. You need to tailor your cover letter   to the employer. Sure, there are going to be some parts from the last cover letter that you can reuse, but I’d say about 75% of it deserves to be redone.

6. Don’t Echo Your Resume

Though you’ll choose a cover letter format that complements your resume, you want to make sure that you don’t echo exactly what you put inside your resume .

Your cover letter should not reiterate the information from your resume, but rather add to it. The purpose of a cover letter is to introduce yourself, like a master of ceremonies to your resume’s main act.

Remember not to include all the same information and facts which you listed on your resume. You’ve already said a lot of this stuff, and a cover letter is not meant to be read instead of your resume.

Make it complement your resume by including extra details and really making the case for your employment. This is one of the most important tips on writing a cover letter.

7. Don’t Be Too Formal - Show Your Human Side

Importance :  ✸ ✸

Though we advise that your cover letter format or cover letter template should be structured like a formal business letter, don’t be too formal with the actual words you choose to include on your cover letter.

Use the first person on your cover letter (though not on your resume). Convey your enthusiasm for the job in colloquial, everyday language. Use your cover letter to show off your human side before they get to the point-by-point breakdown of your resume.

8. Choose the Perfect Font - One They'll be Sure to Read

There are a lot of great fonts out there. Choosing the best font for your cover letter is important. Serif fonts are said to be easier to read, though sans serif fonts are much more modern. Avoid cursive fonts or anything too fancy or weird on your cover letter.

The best font according to our cover letter guidelines? The one that you chose for your resume! Keep it consistent. For more on picking a great font for the perfect cover letter style, see this article: What is the Best Cover Letter Font?

9. Use a Cover Letter to Explain An Employment Gap

Your resume might show that you have a gap in your work history between Job A and Job B. So guess what? Your cover letter is a great place to explain that!

You don’t necessarily need to bring it to the employer’s attention, but if you feel it is obvious, you could take the initiative, especially if you know that you have a solid reason behind the gap, such as a volunteering stint or a newborn child.

Cover Letter Tips for the Cover Letter Beginning

10. don’t start with your name - here's why that's lame.

Importance :  ✸ ✸ ✸

You can add your name at the very top, where your address, phone number, and email address are, but what I mean is this:

They know your name from your email, from your cover letter details above, and from the resume. This is a benefit-free addition, at best.

11. Open Strong - Use a Powerful Opening Sentence

Get off on the right foot. A strong opening statement on a cover letter and an equally strong introductory paragraph will compel the hiring manager to keep reading - and hopefully move on to the resume.

As a longtime fan of Cisco's internal certifications, I was excited to see your project manager opening.

For the best opening statements on cover letters, read: How to Start a Cover Letter: Sample & Complete Guide [20+ Examples]

12. Call the Recruiter by Name to Grab Their Attention Immediately

One of the most successful cover letter tips I’ve come across is to call the recruiter (hiring manager) by name.

It’s simple. Naming the person that will read your cover letter and glance at your resume gives them a jolt of familiarity, and it’s more likely to make your cover letter stand out for them. It also makes them feel that you care about the job more, as you couldn’t have sent this out to other companies.

Where to include the recruiter’s name? Add it at the top of the company’s address (we’ll talk more about that soon) - now that’s an attention-grabbing cover letter!

13. Call the Company by Name - Here's Why It's a Must

Just like with the last cover letter tips, naming the company is a surefire way to let the hiring manager know that you are serious about this particular job.

Where do you call the company by name? You should do it twice, at least: once in the address (we’ll talk more about that soon), and once or more in the body of your cover letter.

I’m very excited to submit my application to Carson Logistics because...

14. Address Your Cover Letter the Right Way

Learning how to address a cover letter is the key to beginning on the right foot. These are cover letter basics. The addresses are located at the top, as with most letters, after all.

Your name and address should go on the very top, and it can be left-, right-, or center-oriented. Include your phone number and email address.

  Follow that with the company address, left-aligned above your salutation of the cover letter: first the recruiter’s name (if you have it), then the company’s name, and then the company’s address.

15. Address Your Cover Letter to Specific Person (if you have name)

You already (hopefully) found out the name of the hiring manager so that you can call them by name in the greeting/salutation of your cover letter. Avoid To Whom It May Concern  like the plague.

But, don’t stop there.

When you’re adding an address, post it through to that hiring manager’s department or exact office, so that it gets into the right hands right off the bat. However, don’t do this if they instructed you to address it elsewhere in the job description, of course.

16. Here’s the Right Way to Address a Cover Letter If You Don’t Have a Name

If you don’t know the hiring manager’s name, all hope is not lost.

In this case, there are generic salutations and greetings that work better than others. Choose something like Dear Hiring Manager :

Dear Hiring Manager:

For more tips to write a cover letter address, see our article: How to Address a Cover Letter: Sample & Guide [20+ Examples]

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Cover Letter Tips for the Cover Letter Middle

17. make your cover letter more about them, less about you.

To build on the last cover letter tips, one of the most important points you need to remember is that you must make your cover letter about them .

Sure, you want the job. You’ll tell them why you are the best person for it. And your address is listed at the top of the page.

These are all fine, but what I mean is that you need to list those things about you that are of consequence to them. If you are unsure about something you are thinking about putting in your cover letter, ask yourself: “Is this relevant to this company?”

18. Show Them Why You Are Interested

You’re interested in the position they are offering, but convey just how enthusiastic and excited you are about this exact company . Finish that sentence you just started in the last cover letter tip by building on it and addressing something that is particular to this job:

I’m very excited to submit my application at Carson Logistics because I have been a big fan of the company’s pioneering attitude when it comes to market research and expansion .

Make your positive attitude transcend the page and let them feel that you want it. Make them excited and enthusiastic at the prospect of hiring you by showing them that you know them. This will make a fine cover letter introduction.

19. Don’t Forget to Include a Date - One Formality You Need to Keep

Cover letters for employment are professional and formal letters, so the structure of a cover letter should follow similar rules. A date is an integral part, and that’s true with those informal ones, too, like birthday cards.

Add the date that you are sending the email, including month, day, and year. Most appropriately, choose to spell out the full month name rather than abbreviating it or giving its numeric equivalent. Add it near the top, above the greeting or salutation.

20. Use Keywords to Pass the ATS Gatekeeper

Any list of tips on resumes and cover letters has to mention resume keywords Not sure what we mean? Refresh your memory with our resume keywords article here.

Both the hiring manager and the ATS are searching for keywords as they look at each cover letter and resume. The ATS , or Applicant Tracking System , is software that larger recruiters employ specifically to parse for these keywords, reducing their workload and narrowing down the applicant pool to those who more-closely match their needs.

Here's an example of resume keywords on a job description :

There are good descriptive keywords to include ( blue-highlighted ), as well as some great employer-specific ones ( yellow-highlighted ).

Cover letter keywords are important because the hiring manager and the ATS may reject your application if you don’t include the most important keywords. Take a look at the job description and identify those keywords which seem most important to the employer - mention your knowledge of those keywords in your cover letter.

21. Tell a Story - But Keep It Short and Sweet

Use a cover letter as a short story about your candidacy. Unlike your resume, which follows more rigid structuring, a cover letter is a great way to narrate where you come from, where you stand now, and where you hope to be.

The key word here is short . Keep the entirety of your cover letter to about three or four paragraphs, using the middle paragraph or two for a brief story.

"At the start of my work history, I..."

"... which has led me to my current responsibilities and successes at..."

"I'd love to be able to show you how I can take my past experience and build on that to help your company..."

Show the recruiter that your past experience and present knowledge would be a perfect match for their company’s future. Make it easy for them to imagine that your story and theirs can merge together, like the Avengers.

Your cover letter should serve as a brief, compelling introduction to your resume and your candidacy. The company and the hiring manager can learn more about you in the interview - that’s what it’s for!

Want some guidance on how to keep your whole cover letter short and snappy? Read more: Short Cover Letter Examples [5+ Samples for Job Application]

22. Convey Your Enthusiasm - Here’s Why

While you’re telling your short story, make sure to convey your enthusiasm. Employers don’t just want someone willing to do the job; employers prefer candidates who would be enthusiastic to work at the company. Every applicant is willing to do the job, the resumes say that, but it’s up to that story you tell within your cover letter to convey your enthusiasm.

Replace a statement like:

23. Be Logical & Chronological

Don’t jump around from past to present back to past on your cover letter. Structure your cover letter so that is shows a logical progression in your employment and skill story. Keep it chronologically in order, like we talked about in telling your story:

• Past history
• Present state of affairs
• How you will be perfect for the company’s future

24. Explain Why You’re the Best for the Job

Use the body of your cover letter to explain to the hiring manager what value you will add to the company should they hire you.

Just like the achievements of your resume’s experience section, use quantifiable accomplishments from your previous work experience to show them that you are more than capable:

During my time at Siemens, I spearheaded a cost-reduction initiative which saw a 15% decrease in waste while adding 7% in productivity.

25. Don't You Dare Lie - You'll Get Caught

You might feel the need to jazz up your cover letter a bit by embellishment of some minor details or a little exaggeration. Some of the braver people out there may go all out and make up some alternate reality.

This won't work, and it won't get you work. Lying on your cover letter will be found out sooner or later, and that could hurt your future. Even if you managed to get hired and work years, when the truth comes out, it will do great harm to your career, contacts in the industry, and your future prospects.

26. Don’t Go Overboard

You should tell a compelling story, one that is unique and human in nature. However, don’t go overboard - with your jokes, your flattery, or with begging for the job.

Show interest but don’t turn them off - this is one of life’s many dances, like dating. Also, most people don’t like braggers, but your resume and cover letter are designed to showcase the best you have to offer.

Get over your distaste for bragging by including your achievements and wins - just don’t go too far. Stay humble while portraying how great you are, something like:

I’m really proud to have led a team that was able to reduce costs while increasing efficiency...

27. Show You’re a Cultural Fit for Their Team

You’ve now explained why you’re the best for the job, but that was with numbers and experience and knowledge.

What you need to do now is to convince them that you are a cultural fit - that you have similar values as the company and that you will be a good match with your future coworkers and management team.

Take a look at Netflix Careers' Culture page, if you want an example. There, they give excellent documentation of what they expect from prospective candidates, as well as what future employees can expect from Netflix in return.

28. Be Yourself - Don’t Pretend to be Something You’re Not

Though we are giving you advice on what to put in a cover letter, don’t feel as it is the only way.

Be honest, especially to who you are as a person. If you are creative , and especially if you are applying for a position that celebrates creativity, find your own unique way to deliver the best cover letter.

Feel free to have a little fun with your cover letter without going too far. What’s too far? Well, that’s up to you and the recruiter to decide, ultimately. Many modern employers will reward your creativity.

Another of my favorite tips for writing a good cover letter.

29. Choose Active Voice and Avoid Buzzwords

Just like when writing your resume , don’t use over-the-top jargon, clichés, or meaningless buzzwords that are too specific. A study from Princeton   says that you’re probably overcompensating.

The only exception is when there are buzzwords in the job description, which effectively turn them into cover letter keywords. Also, don’t use passive voice on cover letters. It feels evasive and unclear:

Choose active voice when writing a cover letter, as it is more concise and to the point:

Cover Letter Tips for the Cover Letter Closing

30. call the recruiter by name (again).

I’ve told you the importance of calling the recruiter by name, both in the address and in your greeting/salutation.

However, one of my favorite cover letter writing tips is to call them by name once more. I would do this in your closing statement, like this:

John, I really appreciate the time that you’ve taken to consider my application...

This grabs their attention one last time before you close, and it doubles the benefit by really making it feel personalized.

But be careful! Doing this means you have one more word to find and replace if you decide you want to copy this cover letter on over to the next internship or job application.

31. Close Strong: How to End a Cover Letter

You came out of the gate with gusto, and you maintained that momentum throughout the body of your cover letter. Now, end your cover letter on a strong note so that you leave a pleasant aftertaste.

For great ideas on how to end a cover letter, see this article: How to End a Cover Letter: Sample & Complete Guide [+20 Examples]

32. Edit Your Cover Letter the Right Way - Here's How

This might go without saying, but if you are following these job cover letter tips as you are working on yours, a helpful reminder won’t do any harm.

When you are finished writing your cover letter:

• Edit it down to make your cover letter it the proper length .
• Proofread it by using a tool like Grammarly .
• Omit any unclear statements, such as jargon or run-on sentences.
• Replace overused words.

Ask a friend or relative to look over what you consider to be your final draft. Have them make sure that the logic is sound and that you are not missing anything important. They’ll also check for grammar or spelling mistakes while they’re at it.

33. Check to See If Something Specific Should be in the Email Subject Line

Before you send your cover letter and resume off as attachments on an email, check the job description once more to see if they ask applicants to send emails with something specific in the subject line of the email.

34. The P.S. Rule - One of the Best Tips for a Great Cover Letter

One final cover letter tip for the very bottom: always end a cover letter with a P.S.

This is a great cover letter hack, as a P.S. (postscript) at the bottom of your cover letter always draws the attention of the reader. Try something like this:

P.S. I’d love the opportunity to sit down with you and go over how I can bring similar results (12% productivity increase) to your office, as well.

35. Closing Sentiment - Complement Your Cover Letter with a Complimentary Close

That closing sentiment right before the end of any letter or card is called the complimentary close (or complimentary closing), though some refer to it as a closing salutation.

Don’t just pick any complimentary close. Choose one that is formal and widely accepted:

Best regards,

Those two work best as a sign-off for any business letter or formal letter, and they do when writing the perfect cover letter, as well.

Tips for as You’re About to Send Your Cover Letter

36. save your files properly - here's how.

Use a naming convention for your resume and cover letter title that includes your name, hyphens or underscores, the position you’re targeting, and the word resume or cover letter:

john-smith-junior-brand-manager-cover-letter.pdf

Keep everything consistent and standardized. Also, if, for some strange reason, you feel compelled to send your cover letter and resume as an Office online link or Google Doc URL, don’t forget to grant them the right permissions!

Without granting viewing permissions, they won’t be able to view your document - that’d be a shame!

You could grant permissions to view to specific email addresses, if you know the email address of the hiring manager, but it could backfire should they want to view it from a different account or share it with someone else. The best thing to do is to “ grant viewing permission to anyone with the URL ” or just send your cover letter and resume as an email attachment.

37. Send Your Cover Letter Off The Right Way - Here's How

Optimize your cover letter for the ATS (applicant tracking system). Include a.DOC version, and include a PDF version only if you know that the text is able to be read by the ATS bots. For more advice, see: Word vs PDF Resume: What is the Best Resume Format?

38. Prepare for that Interview!

Well, that’s it! You’ve created a great cover letter, and you followed all these tips for writing cover letters to ensure that you did it right.

Pat yourself on the back, cross your fingers, and wait for the interview invitation that’s sure to come in any time now.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, our online resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Key Takeaway

Just thinking of writing a cover letter will probably make you cringe, at best, or cause you to turn to a life of criminal employment, at worst.

However, if you keep these tested cover letter tips in mind, you’ll soon have a cover letter that will be sure to catch the recruiter’s attention:

• Tailor - One of the main themes throughout these tips for a good cover letter, make sure to personalize your cover letter to the job description so that it reads as the exact candidate you’re looking for.
• Strength - You want to start strong, keep that momentum up, and then finish strong. Keep it short and sweet to help you keep them interested.
• Names - Naming came up often in these cover letter tips, from naming the employer and company to the proper naming conventions when you save your file.

That’s all! Now, as we said in the very last tip, sit back and wait for that meeting by brushing up on interview tips and advice and practicing the STAR interview method .

Do you have any questions on our cover letter tips? Got any more advice and tips on internship cover letters? Give us a shout in the comments below and we will answer your question. Thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

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Top 10 Cover Letter Tips (+ Mistakes To Avoid)

Mike Simpson 0 Comments

By Mike Simpson

Ah, the cover letter. While it seems like writing a cover letter would be so incredibly simple, it’s often one of the most intimidating parts of the application process. Why? Well, there are quite a few reasons.

With a cover letter, you have to showcase your capabilities differently than you would in a resume. If you’re new to cover letters, that alone could be enough to set you on edge.

Plus, cover letters can feel a lot like bragging. It’s a one-sided conversation, where you tout your abilities to an audience that isn’t answering. That, too, can be a bit uncomfortable.

But that doesn’t mean you should shy away from creating one. With the right cover letter tips, you can create an effective cover letter that boosts your job search prospect. Ready to make the most of this little document? Then, come with us as we explore how to do just that.

What Is a Cover Letter? What Are They Used For?

Before we dig into any cover letter tips, let’s take a step back and answer a couple of basic questions.

First, what is a cover letter?

Well, a cover letter is a critical document that takes the form of a traditional letter. It lets you introduce yourself to the hiring manager in a way that isn’t possible with a resume alone. In many ways, it allows you to extend a more meaningful digital handshake.

Generally speaking, resumes are fact-based documents. You list your achievements, using a bullet point approach. It’s succinct, targeted, and straightforward.

Cover letters have more flow. You can use “I” statements and describe yourself. You can showcase your personality, both in the way you write and the points you choose to cover. While it needs to be relevant to the position you want to land, a cover letter is more conversational.

A second question that frequently crosses job seekers’ minds is, what are cover letters used for? After all, your resume highlights your skills, traits, and achievements. Do you really need anything more than that? Well, yes, you do.

Your resume has to be incredibly focused and concise , and the presentation of your abilities often feels a bit rigid. It’s hard to showcase your personality in a resume. Plus, you don’t have a lot of room to explain various details. Sometimes, that works against you.

With a cover letter, you give yourself that room. You can cultivate a narrative, sharing aspects of your story that have no place on a resume. Got a gap in your work history? You can discuss why in your cover letter. Switching careers? You can explain your choice and tap on how your skills are transferable in a cover letter.

Now, that doesn’t mean you want to get too personal – we’ll dig into that more in a bit – a cover letter does give you some freedom of expression. When used well, it can make a world of difference, helping you stand out from the pack and land an interview.

Characteristics of a Good Cover Letter

What to put in a cover letter? That’s likely a question running through your mind. Luckily, the answer isn’t challenging.

Now, we’ve covered the various structural aspects of an effective cover letter before, so we’ll just tap on them briefly here.

Just like resumes, cover letters need the right components and structure. You want to address a cover letter the right way and choose the correct cover letter format .

If you aren’t sure where to begin, your best bet is to start with a cover letter template . You can also review some cover letter examples to get moving in the right direction.

Just remember, if you’re using examples, don’t copy them verbatim even if they are a good match for your capabilities. There’s always a chance that a hiring manager is going to check your cover letter for plagiarism and, if they discover you pulled yours straight from another website, you can kiss that job goodbye.

At the opening of your cover letter – after you’ve covered your and the hiring manager’s contact information along with a greeting – you need to introduce yourself. Also, in the first paragraph, mention the job title and department of the position you’re going after. If you’re applying to a recruiter that fills openings at multiple businesses, list the company name, too. That way, there’s no doubt as to why you’re writing.

After that, when you are deciding what to put in a cover letter, drawing the hiring manager in needs to be your goal. How do you do that? By targeting the content.

You already know that tailoring your resume is important; the same is true of your cover letter. You don’t want to send out a generic form letter. That won’t pack a punch.

Instead, you want your cover letter to showcase why you’re the best fit for this specific job. When you’re writing a cover letter, it’s all about creating a standout value proposition. You need to highlight how your capabilities will help the company thrive. You can’t do that without tailoring the content.

Luckily, the process isn’t unlike targeting a resume. If you get to know the STAR Method and the Tailoring Method , you can use many of those techniques in your cover letter, too.

Awesome, right?

Usually, you’ll extol your virtues and present a standout value proposition in two or three body paragraphs. Then, it’s time for an amazing closing.

Express your appreciation. Reaffirm your interest. Say, “thank you.” Let them know you’re looking forward to hearing back and how you intend to follow up. Then, sign off, listing your LinkedIn page or personal branding website after your signature.

Keep the overall length of your cover letter reasonable. Usually, you are aiming for about one page, with one opening paragraph, two or three body paragraphs, and a closing paragraph.

Common Cover Letter Mistakes

Alright, we are getting closer to the amazing cover letter tips that will help you stand out from the masses. But before we start on those, let’s take a minute to cover something else important: what not to do.

Cover letter mistakes can turn a great cover letter into a terrible one. That’s why avoiding missteps is essential. So, without further ado, here are three things you don’t want to do.

1. Not Writing a Cover Letter

In reality, the biggest cover letter mistake you can make is not writing one. Even if the application doesn’t make one mandatory, skipping it will usually hurt you.

After all, 26 percent of recruiters view cover letters as important when they are trying to make hiring decisions. Why? Think about it. Cover letters help them learn more about candidates. If they really want to find the cream of the crop, reviewing job seeker cover letters can help them do it.

Plus, 52 percent of hiring managers would give more attention to a resume with a cover letter. When you add a good cover letter to your resume, you’re going the extra mile. It takes effort to create one of the best cover letters around, and hiring managers will notice that you gave it your all.

In nearly all cases, creating an effective cover letter works in your favor. That’s why skipping it is generally a bad move.

There is one situation where you don’t want to submit a cover letter: when the instructions specifically say not to. If you send one in anyway, you’re not following the directions. Even if you literally wrote the most spectacular cover letter ever created, you failed to do what the instructions said, and that usually means a one-way trip to the discard pile.

2. Making It All About You

Alright, we admit this mistake is a bit counter intuitive. After all, aren’t you supposed to tell the hiring manager why you’re amazing? Well, yeah, you are.

The trick is how you approach it. It shouldn’t be “me, me, me.” Instead, it needs to explore what you can do for the company.

You’re creating a value proposition. You need to position yourself as a solution to specific company challenges. How do you do that? Start by scouring the job description .

As you look at the vacancy announcement, look for insights about how this role functions based on the bigger picture. What critical duties will the new hire handle? How does this employee push the company towards its goals and broader success?

Once you figure that out, showcase how you can do that for the company.

Now, this doesn’t mean you rehash what’s on your resume. No, no, no. Redundancy is never good. Instead, you want to cover points that don’t work in your application elsewhere, or add context about your capabilities that didn’t fit on your resume. That’s how you make your value proposition stronger.

3. Being Too Personal

Showcasing your personality is a good idea, but that doesn’t mean you need to give the hiring manager intimate details about your life. The focus needs to be on your professional capabilities, not your strange hobby, your recent back surgery, or that you’re relocating because your ex was a nightmare.

If you cross the line, there’s a good chance that the hiring manager is going to have immediate doubts about you as a candidate. They may figure that you don’t know what is or isn’t appropriate to discuss in a professional environment, at a minimum.

Oversharing doesn’t help you stand out, at least, not in a good way. So, resist the urge to tell them about any aspect of your life that isn’t highly relevant to the job.

Remember, cover letters are short. Don’t waste real estate on something that isn’t making your value proposition stronger.

Top 10 Cover Letter Tips

Now it’s time for what you’ve been waiting for. Here are 10 cover letter tips that can help you make yours as awesome as possible.

1. Make It a Document, Not Just an Email

Alright, this piece of cover letter advice might seem a bit weird in the digital age. After all, if you’re applying via email, why shouldn’t you just put your cover letter in the body of the message?

Well, the thing is, many hiring managers still print out the attachments. A surprising number of companies rely heavily on paper files. If your cover letter isn’t in a separate document, it might not get printed. That means it gets detached from the rest of your application.

Make sure your cover letter is printable, and not just as an email. That way, if this hiring manager prefers to review paper documents, you’re covered.

2. Use Keywords

If the company you want to work for uses an ATS, there’s a chance your cover letter and resume will go through a keyword screening. That can work in your favor, giving you another place to get some valuable keywords in.

Now, you don’t want to just regurgitate what’s in your resume. Instead, if you didn’t get a chance to tap on a keyword in your resume (or could only fit it in once), you can use your cover letter to cover it.

3. Watch Your Sentence Structure

Since you’re writing about yourself, you may have a tendency to start every sentence with “I.” While you can do that on occasion, if every sentence starts “I,” one after another, the tone of your cover letter is going to be a miss.

Similarly, if every sentence is the same length, you’ll run into trouble. It makes your cover letter sound monotonous and, monotonous often equals boring. You’re trying to catch the hiring manager’s attention, so mix things up a bit.

Make sure you use different starting words and vary your sentence length. It’ll make your cover letter more interesting, and that’s ridiculously important.

4. Talk About Them

Creating a value proposition means showing how your skills will make life easier for them. Discuss yourself but only in the context of applying your capabilities to solve their problems. That makes you look like a solution, and that’s what you really want.

One of the simplest ways to pull this off is to identify a pain point. Then, you can mention it briefly and follow that up with how you can make it easier to overcome. Easy peasy.

5. Match Tone

Hiring managers need to find candidates that are also great culture fits. If you want to highlight yourself as a potential match, use the company’s tone as a guide.

See what language they use in social media posts, mission and values statements, website, and job ad. Then, convey a similar tone, while keeping things professional. It’ll make you seem like a better fit, and that’s a great thing.

6. Use Numbers

Quantifying your cover letter is just as important as quantifying your resume. Numbers stand out visually and provide valuable context. So add in some digits whenever it’s appropriate.

7. Make the Most of Your Opening Line

While your first paragraph needs to serve as an introduction, that doesn’t mean you have to start with, “My name is…” In fact, you shouldn’t. Your name is at the top of the page, so you don’t need to repeat yourself.

Similarly, starting with, “I’m applying to [position]…” won’t help you stand out. While you do need to cover that information, consider making your first sentence something different.

Use a relevant quote. Highlight your professional motto. Lead with a brief anecdote. Any of those options are fairly unique, and may increase your odds of standing out.

8. Go Image-Free

Pictures, graphics, emojis… they don’t usually have a place in a cover letter. Plus, if your cover letter is screened by an ATS, anything other than text can confuse the system, and that could hurt you. So, leave the images out.

9. Skip Cliches

If you want to be unmemorable, rely on cliches. Phrases like “go-getter” and “team player” won’t help you. You’re better off using your achievements to showcase those traits than telling the hiring manager you have them.

10. Follow the Directions

If there are any directions regarding the cover letter, follow them to the letter, period. Failing to follow the instructions won’t result in anything but a rejection.

Putting It All Together

Ultimately, all of the cover letter tips above can help you stand out from the crowd. Make use of every single one. That way, you can stand out from the crowd for all of the right reasons.

Remember, you’re an exceptional candidate. Let that shine through in your cover letter.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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Cover Letter Tips: How to Stand out to a Hiring Manager

Learn how to craft a cover letter that highlights your expertise while aligning with a company’s needs.

When you apply for a job, your application will often go through two stages before a recruiter invites you to interview. The first is the applicant tracking system (ATS), which scans your resume for specific keywords to identify if your experience matches the job requirements.

If the ATS determines that you are a match, a human recruiter will look at your application materials. This is the point where including a cover letter—even if it’s optional—may help you secure more interviews.

In a ResumeGo experiment, applications with a job-specific cover letter led to an interview offer 16.4 per cent of the time, while applications with no cover letter led to an interview offer only 10.7 per cent of the time [ 1 ]. That means to get one interview, you’d have to apply for about six jobs with a tailored cover letter or about nine jobs without a cover letter.

In this article, we'll go over the sections you should include in a cover letter and additional tips to write a compelling one.

Cover letter basics

As you prepare to write your cover letter, here are a few basic tips to get started:

Header: Your cover letter is a formal document, so use a formal header. To streamline your application documents, you can use the same header that tops your resume, including your name, email address, phone number, city and province or territory, and the URL for your online portfolio or LinkedIn profile if you have one.

Format: Use standard margins for your cover letter—usually one inch on each side—and keep your font size around 11 or 12. Use a common font, like Arial or Times New Roman, to make your letter easier to read.

Length: Your cover letter should be about a half-page to one page or about 250 to 400 words. The majority of recruiters and hiring managers will only spend one minute or less reading your cover letter [ 1 ]. Help them focus on the details you want to highlight by writing concisely and precisely.

Part 1: Introduction

The first part of your cover letter is your introduction, where you can share a bit about who you are and why you’re reaching out. Similar to a resume objective, you’ll get to define yourself as you’d like a recruiter or hiring manager to see you in this section.

Address the hiring manager.

Open your letter with a personal greeting directed toward the hiring manager. Most job listings won’t include the hiring manager’s name, but there are methods to find the right recipient for your cover letter, using resources such as LinkedIn or the company website.

Addressing the hiring manager by name adds a sense of intention behind your application and shows you want to start a dialogue with a specific person. Some examples of personal greetings include “Dear” or “Hello,” followed by their name.

Introduce yourself and share your why .

You can show a bit more personality in your cover letter than you’re able to in your resume, so introduce yourself in a way that feels true to the type of employee you are and want to be. Write with a voice that feels natural to your communication style and a tone that matches the one you might use when writing work emails or giving a presentation.

This can help the hiring manager feel like they’re really getting to know you, and it can help you find a workplace that appreciates your communication style as well as your experience and goals.

Part 2: Relevant experience

In the next paragraph (or two), illustrate the perception you presented in the introduction with specific supporting details. These details should relate to your work experience, but use this as an opportunity to expand on your resume bullets rather than repeat them.

It’s worth tailoring this section to the specific role you’re applying for and highlighting how your experience connects to the company’s needs based on the job description. The majority of recruiters and hiring managers surveyed—77 per cent—said that it is either “very important” or “absolutely imperative” that applicants tailor their cover letters to the job descriptions [ 1 ].

Demonstrate fit.

As you read the job description, you likely identified several transferable skills you can bring to this role. It is not necessary to list all of those skills in your cover letter. (You should, however, list all of those skills on your resume.)

To keep your cover letter concise, use the job description to identify the skills most necessary for success in this role and show how you’ve used those skills in the past to address or resolve similar needs.

Share your accomplishments.

Once you’ve connected your skills to their needs, take it one step further by sharing the results you’ve seen when you’ve employed those skills in the past. Results can be either quantitative or qualitative:

Qualifying your experience: This typically pertains to explanations you offer about what you did. For example, "I spent months building a new data set to help us analyze our performance and improve our KPIs based on those findings."

Quantifying your experience: This typically pertains to explanations that draw on numbers to show the impact of what you did. For example, "I built a new data set that provided valuable insights, and in turn helped us lower our bounce rate by 23 percent."

Part 3: Closing

The final part of your letter is your conclusion, where you leave the hiring manager with one last impression of who you are, what you want to achieve, and how that’s relevant to the company.

Ask for what you want.

As you end your letter, reiterate your desire to use your qualifications to meet the company’s needs and explicitly ask for the next step you’re hoping to take with this hiring manager, typically a meeting or phone call. Invite the conversation to continue by letting them know that there’s more you want to share and more you want to learn from them.

Formally sign off.

Maintain the honest tone you set in the introduction all the way through your signature. Include a line expressing gratitude for their time and use a simple sign-off, such as “Thank you,” “Sincerely,” or “Best.”

Following up on an application

After you apply for a job, you can follow up on your application by directly reaching out to a recruiter. This may help you stand out amongst the pool of applicants and can help you form a direct relationship with the recruiter. Learn more about reaching out to a recruiter.

Create your cover letter template

Recruiters and hiring managers notice when applicants submit a generic cover letter—78 per cent of those surveyed said it’s “easy” to distinguish between generic and tailored cover letters. At the same time, 81 per cent of the same group said they value tailored cover letters “significantly more” than generic ones, indicating that submitting a tailored cover letter with your resume could distinguish you from other equally qualified candidates [ 1 ].

However, writing a tailored cover letter for each application can quickly become an overwhelming task for a job seeker. One way to reconcile this is to create a personalized cover letter template that enables you to tailor your cover letter for each application easily.

You’ll likely be applying for similar roles at different companies and presenting yourself similarly at each, so your introduction and conclusion probably won’t change too much from one application to the next. Once you write your introduction and conclusion, you can templatize the body of your cover letter. Here’s how:

1. List common responsibilities, skills, and needs. As you read through job descriptions that pique your interest, you’ll likely notice common responsibilities and skills associated with the roles. You also may recognize similar company needs or problems you’re excited to help solve. Compile all of these in a list.

2. Write bullets reflecting your experience with each list point. Connect your experience to each of those common responsibilities, skills, and needs with one sentence for each.

3. Where relevant, add proof. Offer specific evidence of your success with your quantitative and qualitative accomplishments.

4. Insert points into your tailored cover letters . Mix and match your pre-written points as they apply for various positions. Remember to edit the points as needed to better align with specific roles.

Cover letter examples

To help you get started, here are two examples of cover letters, one for a data analyst position and another for a project manager position.

Cover letter example 1: Data analyst

Dear Mr. Harland Sanders,

My name is Cindy Liu, and I’m a tech-savvy manager looking to flex my talents to identify new growth strategies for Corelight as a Junior Data Analyst. I’ve always been fascinated by numbers, and working in data analytics has been a long-term goal of mine. My career in the restaurant business has taught me to think strategically about problems and identify solutions. I believe this experience has prepared me for Corelight’s Junior Data Analyst role.  

Your job posting mentioned that you’re looking for an analyst with experience in SQL, proficiency in a statistical programming language, and strong time management skills. During my previous role as a restaurant manager, I had to multitask to balance the needs of the company (revenue) and the customer (service and quality standard). I’ve also been pursuing my passion for data, both at work and in my spare time. Over the past year, I’ve been able to achieve the following:

Automated repetitive restaurant payroll and accounting tasks with Python, freeing up three hours per week

Completed a case study using point-of-sales data from the restaurant to optimize our menu and pricing, leading to a revenue increase of 10 per cent

Completed the Google Data Analytics Professional Certificate, which included extensive coursework in both SQL and R

I’m thrilled at the opportunity to use these experiences to fuel data-driven decisions at Corelight, and I’m keen to continue developing my skill set on the job. I am available for a Zoom call or in-person meeting to discuss how I can help Corelight improve market product performance through data.

Thank you for your consideration,

Cindy Liu, Data Analyst

Cover letter example 2: Project manager

Dear Mr Harland Sanders,

My name is George Lee, and I am excited to be applying for the Junior Project Manager position at Animax. I am currently a Project Coordinator at Square Paws, where I have supported several projects successfully to completion. I have long admired Animax’s work to improve animal adoption processes and would be delighted to contribute my skills to the team.

At Square Paws, I oversaw multiple aspects of running numerous projects. I worked closely with the project manager to develop project schedules, ensured team members had the resources they needed to complete their tasks, and coordinated communication with stakeholders on project updates. I am particularly proud of a project to roll out a feature on our app that users could use to book appointments with veterinarians. As a complex project that involved multiple stakeholders, it was important to be mindful of the details and listen continuously to feedback from users. My efforts to coordinate an early feedback system in a trial period led to the discovery of several bugs and pain points that we fixed for the launch. We were able to reduce customer concerns by 80% and ultimately completed the project under budget by $4,000.

I have long been familiar with animal adoption centres and believe wholeheartedly in Animax’s mission. I have volunteered consistently at animal shelters since high school and am familiar with their processes. In college, I took several courses that I believe can be useful to the project manager role, including zoology and business administration. Working as a project manager in this field will allow me to expand my knowledge of the industry and assist in my ultimate goal to make the world a more livable place for shelter animals.

I believe that my past experience, skill set, and passions make me a strong candidate for Animax’s team. I hope to hear from you soon. Thank you for your time.

Get additional guidance as you prepare your resume and cover letter with the Guided Project Create a Resume and Cover Letter with Google Docs on Coursera. Further demonstrate your skills in various areas like data analysis, social media marketing, and UX design with a Professional Certificate from industry leaders like Google, Meta, and IBM. Sign up for Coursera today and begin a 7-day, full-access free trial to browse more personal development courses.

Article sources

ResumeGo. “ Cover Letters: Just How Important Are They? , https://www.resumego.net/research/cover-letters/.” Accessed April 24, 2024.

Workopolis. “ How long does it take Canadians to get a new job? https://careers.workopolis.com/advice/how-long-does-it-take-canadians-to-get-a-new-job/.” Accessed April 24, 2024.

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7 Smart Cover Letter Tips To Get You Hired

T he job market has a reputation for favoring employers, which could make standing out from the pack a challenging task. Matched with a decline in hiring — a whopping 23.8% a year in the United States alone — you may find yourself scrambling to gain that competitive edge. However, your cover letter can help you shine. 

Drafting a cover letter is often considered a cumbersome task for job seekers looking to address issues that can cause employer disinterest — from gaps in employment to lack of experience. The cover letter has become a game-changer in improving the chance of candidates securing their next role. In this article, we discuss quick and easy cover letter tips to help improve your job prospects.

An Attention-Grabbing Opener

Be direct when addressing the hiring manager or recruiter reviewing your application. Shy away from the sir/ma’am greeting. LinkedIn is a great starting point to narrow in on this information. Do your research. It’s vital to lead with achievements, discuss how they apply to the role, and maintain your reader’s attention. Remember, hiring managers are scanning and waiting for details to jump out at them.

Show Confidence

Be confident. Have you ever heard of the phrase fake it until you make it? Apply it. Whether you’re a seasoned applicant or venturing into the unknown, you should adopt the right mindset. Know your worth and what you bring to the table. Compile a short list of examples — that apply to the job — and weave them throughout your cover letter.

Be Professional

Infusing your cover letter with a pinch of personality never hurts. After all, employers want a clear understanding of who you are to determine if you’re a cultural fit. Be mindful of your audience. Avoid using slang, jargon, emojis, or humor that hiring managers can misunderstand or deem inappropriate. Further, maintain respect at all times.

Flex Your Skillset

Does your ability to persuade decision-making impress your boss? Are you praised for your ability to shape top-performing teams? Share your wins. A cover letter is a perfect tool to educate a potential employer about your skill set and how it relates to the job opening.

State Goals/Expectations

Employers have goals and expectations and you should have a pulse on matters to you. Are you looking to learn and grow but are unsure about growth opportunities? Make it explicit. Share that you are interested in learning and growing with [company]. Detail what you love most about the [company] and how you would be a valuable asset to their culture.

Good Grammar Is Important

Always proofread your cover letter, then read it again. You can catch basic spelling, grammatical, or punctuation errors that may turn off a potential employer. Draft your cover letter in a Word document or leverage editing tools such as Grammarly.

Summarize your thoughts and extend a genuine thank you. After all, hiring managers and recruiters spend countless hours reviewing applications daily. Be mindful that the time you put into your cover letter mirrors the effort hiring managers take to evaluate your application.

The author’s content and opinions have not been pre-reviewed, approved or endorsed by Discover.

This article 7 Smart Cover Letter Tips To Get You Hired was originally published on HerAgenda.com

Discover business cover letter examples and more.

Tell hiring managers why you’re perfect for the job. Learn how to write a business cover letter with plenty of examples and a free downloadable template.

Your resume provides a high-level overview of your skills and experience — but a cover letter provides the hiring manager with more specific information about why you’re perfect for the job, both as a professional and as a person. A good cover letter can make or break any job application.

When to use a business cover letter.

A resume will only get you so far in a job hunt. Any time you submit a job application, you should include a business cover letter to accompany your resume. Think of it as a proposal to the hiring manager as to why you’re a good fit for the position.

Some clubs and organizations, especially mission-driven organizations, ask for cover letters from prospective members. They might want to see why you’d be a beneficial member who could further their mission before allowing you to join, which is the perfect time for a business cover letter.

Finally, you might want to include a cover letter if you plan to apply for a certification program. Some certifications have prerequisites. A business cover letter, along with your resume, is a great way to showcase your skills and that you’ve met all the requirements to earn the certification.

Download a free business cover letter template.

Not sure where to begin? Whether you’re looking for business cover letter examples for inspiration or want an outline to get started, you can download a free cover letter template online.

Once you download the template, you can convert the PDF to Word to customize the information to suit your skills and experience. You can also edit the PDF online to add text, leave sticky notes, and more.

To give you some ideas, here’s a quick business cover letter example of what you might want to make yours look like:

San Jose, CA | [email protected] | 123-555-4564

Dear Jane Doe, VP of Human Resources

I came across your job posting for an Account Executive on the Company website, and given my extensive business background, I believe I would be an asset to your organization.

For the past seven years, I have worked as an Account Executive for Big Business, LLC., handling dozens of accounts from businesses both domestic and abroad. I have a certification in Business Development from the ALCOP, and I am also proficient with all major project management software, including Jibberjab, Smile, and Wink.

In addition to my business background, I am a strong communicator with experience leading small teams to achieve set goals within projected timelines.

My schedule is flexible, and I would be interested in setting up a time to discuss the Account Executive position further. Thank you for your time, and I look forward to speaking to you.

Tips to write a business cover letter.

A business cover letter is a balancing act between covering as much information about yourself as possible while keeping it short, so it’s easy for hiring managers to read.

Always use professional language. In a business setting , efficiency is key. Hiring managers read through many applications and don’t have time for fluff. Keep your business cover letter short and straight to the point. Highlight your strong points as quickly as possible.

Be sure to proofread your cover letter for mistakes before sending it. Nothing comes off as more unprofessional than a typo in an important business letter.

Once you’re happy with the final result, remember to save your business cover letter as a PDF. PDFs maintain their formatting regardless of device. You can easily convert Word to PDF online to transform your cover letter into a sharable document that’s ready to send to hiring managers.

The best business cover letter format.

There are several differences between generic cover letters and business cover letters. Overall, business cover letters should be more professional, both in tone and layout. Similar to a standard business letter, professionalism and conciseness is key here. But rather than sell products or services, you’re selling your skills and experience.

To keep your cover letter on track, here’s an outline of the important information and sections to include in your business cover letter template:

• Personal information – Start your cover letter with your name, email, and telephone number at the top of the page in a block format. Address or city is optional.
• Date – Every business letter should be dated. Add the date under your contact information.
• Salutation – Greet the hiring manager. Include their name and perhaps even their job title, just to show you’ve done the research.
• Opening paragraph – Explain that you’re interested in the position and how you heard about the opening. Include the exact job title.
• Second paragraph – Provide a summary of your relevant experience and critical hard skills that make you the best person for the job.
• Third paragraph : Briefly discuss the soft skills that would make you an asset to the business and a good team player.
• Closing paragraph : Let the hiring manager know about your availability to discuss the job further. Thank the hiring manager for their time by name.
• Signature – End the letter with a professional signature.

You should also use a business cover letter format that’s clean and in a block format, with a highly legible font. Use single spacing and keep your margins consistent to maintain a business feel. The easier it is for a hiring manager to read your cover letter, the better.

Frequently asked questions.

Should i write a new cover letter for each application.

Each cover letter should be specific to the job you’re applying to. However, you can create a business cover letter template that covers basic information and quickly customize it before applying to a job to save time creating letters from scratch.

How long should a cover letter be?

Your cover letter should be three to four paragraphs, or approximately 250 to 400 words. Always try to keep it to one page.

Is a cover letter the same thing as a CV?

While they are both very similar, a cover letter isn’t quite the same as a CV. CV stands for curriculum vitae, which focuses mainly on academic achievements. Cover letters focus on professional experience. In the business world, cover letters are preferred.

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