what a good presentation looks like

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

Related articles

About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to make a good presentation great: 8 pro tips

• 10 Jun 2019

It’s 2am.

You’ve got a huge presentation tomorrow, but you’re afraid to go to bed for fear of having an on-the-stage-in-my-skivvies level nightmare about the big day. We’ve all been there. Learning how to make a presentation (without breaking out into a cold sweat) takes practice.

In our experience, a serious case of the jitters is best fixed by a serious injection of expert wisdom.

We’ve gathered the best advice from experts like Tony Robbins, Steve Jobs, and Guy Kawasaki on how to make a good presentation great, along with insider knowledge on both designing and delivering a presentation.

Plus, as a bonus, we included our best practices for adding video to your next presentation. We also threw in a few of our favorite video presentation templates from Biteable. With Biteable’s online video making software, creating a video presentation is as simple as making a PowerPoint (and far more effective).

Content & Design

How to make a good presentation.

Making a good presentation starts with crafting the content. No matter how compelling your message is, if you don’t get it out of your brain and on to the screen in a simple way, you’ll be met with a sea of blank faces. So, where to begin?

1. Create an easy-to-follow structure

When it comes to what you have to say, break it down into three simple sections: your presentation needs an introduction, body, and conclusion.

A compelling introduction . Your introduction needs to briefly sum up what you’re going to talk about and why it’s useful or relevant to your audience.

Offer a body of evidence . The body of your presentation is where you hit ’em with the facts, quotes, and evidence to back up your main points.

Sum up with key takeaways . The conclusion is where you loop back to your original statement and give the audience some key takeaways on how they can put into practice what they’ve learned.

• No more than 10 slides in total . Who wants to sit through pages and pages of slides? No one, that’s who. By keeping your slide deck to 10 slides, even if your presentation is 30 minutes long, you’ll give the audience a chance to digest the on-screen messages in line with your talk. Using  concept maps  before structuring your slides can help keep to the point.

2. Limit the amount of copy on each slide

Less really is more, especially when it comes to making a good presentation. Too much text and the audience will just be reading the screen instead of looking at you and feeling the emotional impact of your message.

No more than six words per slide . Marketing king Seth Godin says we should have just six words per slide – that’s not a lot of copy. Choose your words carefully and rewrite until you’ve got it just right.

• Think ‘bite-size’ information . We called ourselves Biteable a reason: studies show information is retained better when it’s broken down into bite-sized chunks. Video is a great way to do this, and research suggests it’s  95% more compelling than text.  Consider adding video to your presentation strategy. But regardless, break your information up into smaller, palatable pieces.

3. Be savvy with design details

A well-thought-out design can make all the difference between a good presentation and one that falls flat. Consider these design standards as you make your presentation.

Use color sparingly . Bright colors can dazzle, but too many can be off-putting. Use the colors most relevant to your message. We’d recommend sticking with one or two (not counting black and white) for your palette so it has a consistent look and feel.

Be consistent with your font . Consistent design makes you look more professional. Don’t switch between caps and lower case, Times New Roman and Comic Sans, or 8 and 30 point text size. Stick with one font and one size throughout. You can vary the emphasis with your words later, but keep your on-screen text uniform for a more cohesive message.

• Format for perfection . A wonky line on a slide or a badly pixelated graphic will put some people off, as it will look like you haven’t tried very hard (or worse, that you just aren’t very good). Make sure your text is aligned and neat like in the example below.

4. Polish several times

Just like a pair of well-worn shoes, a good presentation often needs a few rounds of dusting before it’s shiny and sparkly.

Start Messy . Don’t be afraid to start messy. Using a non-linear writing tool like  Milanote  allows you to explore and outline your initial ideas in a flexible way before you even open up PowerPoint or Keynote. Arrange your ideas side-by-side and discover new connections that you didn’t see before.

Edit ruthlessly . At first you might have a huge amount of information and will wonder how you’re ever going get it down to six words per slide. That’s OK. Keep editing ruthlessly until you’ve pared your message down to the bare essentials.

• Get someone else to look at it . A fresh pair of eyes can work miracles when it comes to refining your presentation. Get a trusted mentor or colleague to review your work. If you don’t know anyone who can help, an online writing assistant like  ProWritingAid  or  Grammarly  can help you weed out a lot of problems.

How to give a good presentation

How you deliver your slides is as important as their content and design. Here are some quick pointers to help you get your message across with impact.

5. Have a strong opening

How you start and finish your presentation is extremely important. Audiences usually make up their minds about someone in the first seven seconds, so make those first moments count.

Be different . You’re doing a presentation about saving tree frogs in Costa Rica. You open with an amusing story about one that escaped on a  bunch of bananas  to the UK. A story like this is different and unexpected for your audience, so they’ll sit up and take notice.

Ask a question . Rhetorical questions are a great way to frame a topic and introduce ideas. Martin Luther King Jr. said: “There are those who are asking the devotees of civil rights, ‘When will you be satisfied?’”

• Tailor it to your audience . How much do you know about your audience? The more you know, the better. Especially if you know their likes and dislikes. Inserting a relevant metaphor or popular culture reference. Oprah Winfrey’s Stanford commencement address spoke to the graduates about her lessons learned and how they were entering ‘the classroom of life.’

6. Be genuine

Oscar Wilde said “Be yourself; everyone else is already taken.” A lack of authenticity will be spotted a mile away. Whatever you’re saying, speak from the heart and don’t try to impress – there’s no need to prove yourself, just to get the point across as you see it. After all, that’s why you’re there, and you can’t do more than that.

Use humor . Humor can be great for giving a presentation, but cut it out if it feels like a stretch. Telling a humorous story can break down any barriers, make you more likeable, and make your message more memorable (and people are surprisingly generous with laughter) but the faintest whiff of desperation will kill a funny vibe.

Don’t be afraid to mess up . The fear of making a mistake can make you inordinately nervous. Relax, even the best speakers mess up or have bad luck. Theresa May, ex-Prime Minister of England, once stumbled and  coughed her way through a presentation , with someone even handing her a resignation letter. She battled through like a pro, though, and simply acknowledged it and moved on. No big deal.

• Open up and be vulnerable . Brené Brown,  a researcher whose presentations  have amassed over ten million views, says that “Sometimes the bravest and most important thing you can do is just show up.” This means speaking your truth and daring to feel a little uncomfortable as you share a meaningful story. It will connect your audience to you like never before.

7. Have a plan for a smooth delivery

With all the prep you’re doing on the content and design of your presentation, it can be easy to overlook other variables that are within your control for a stress-free delivery.

Have a practice run-through . There’s nothing like reading it out loud to ensure your message makes sense before you actually deliver it. Try recording your presentation on video — this way you’ll be able to review with an accurate eye and notice whether your speech matches up with your slides. It’ll also help you sort out your run time.

Use a remote . A clicker or remote will help you face the audience and not have to keep turning back to your laptop. Sought-after public speaker Garr Reynolds says a remote is essential in order to pause and advance your presentation so you have time to be spontaneous and control the flow of your delivery.

Have backup material . Not everything you say is going to resonate with your audience. It’s best to be flexible enough to change the game as and when needed. Steve Jobs had standby anecdotes prepared to fill time when the technology he was using to give the presentation failed. Preparing for every eventuality will help soothe your nerves and allow you to feel more in control.

• Use a timer . When you get into the flow of your message, it’s easy to go off on a tangent or even spend too long on audience questions. Put your phone on airplane mode and set the stopwatch just as you begin speaking. A quick glance down at the table during a pause will allow you to make sure you’re not going overtime.

8. To conclude, focus on audience value

You’re coming to the end of your presentation. How do you wrap it up in a way that will be everlasting in their memories? The experts recommend you focus on the feeling you want the audience to take home.

Leave your audience with an emotional impression .”They might forget what you said, but they’ll never forget the way they made you feel” said the poet Maya Angelou. By leaving them with an emotional impression, from a piece of video with moving music to a line from a song or poem, you’ll strike that resonant chord and end on a high.

Use a pause for key takeaways . Want the audience to remember something specific? Say it slowly and leave a pause at the end. The silence will emphasize what you said and make it meaningful.

• Make your core message sing . A call-to-action is the best way to wrap up your presentation with strength and impact. What do you want your audience to do next? Tony Robbins tells a great story, moving his audience emotionally towards change.

Make your next presentation shine with one of these video templates

You’ve learned from the pros and you feel much more confident about how to make a presentation that stands out. But to really make your presentation one to remember, consider adding video into the mix.

Create a nice change of pace by  embedding a video in your PowerPoint presentation  or go out on a limb and turn your entire presentation into an engaging, thoughtful video.

Either way, make it great with one of the professionally designed video presentation templates available in Biteable.

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Article • 10 min read

How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

Key takeaways:

• Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
• Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
• Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
• Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

• Connect With and Understand Your Audience.
• Prepare Your Content.
• Deliver Confidently.
• Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

• Profile – Who are they? What is the common element that brings them together?
• Needs – Why are they attending the presentation? What do they need to know after you've finished?
• Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
• Expectations – What do they expect in terms of content and length?
• Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

• Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
• Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
• Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
• Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
• Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
• Present your ideas logically using supporting evidence as necessary.
• Provide only as much background information as needed.
• Outline actions or next steps that are required.
• Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

• Keep slides simple and easy to understand.
• When explaining, start with the overall concept and then move to the details.
• The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
• Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
• Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
• Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
• Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

• Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
• Pause for effect after main points or after you present a visual aid.
• Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
• Talk loudly enough for people at the back to hear, or use a microphone.
• Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
• Be passionate – show your audience that you care about what you are saying.
• Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
• Change your pace and style from time to time.
• Be natural – don't try to be a comedian if you're not.
• Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

• Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
• Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
• Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
• Dress appropriately for the situation – find out in advance what the dress code will be.
• Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
• Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

Author:  Content Team

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Presenting 101: What Makes a ‘Good’ Presentation?

A real opportunity to impress colleagues and senior staff, pulling off presentations can nonetheless be tricky. Here’s how to make the most of their start, middle and end…

It’s fair to say that when it comes to presentations, you might not share the same level of enthusiasm as your colleagues. And that’s OK, presenting to an audience can be tough to pull off if you’ve struggled in the past. But like any other skill in the workplace, there’s an art to getting them right, one that comes with practice – you just need to know what to look out for.

Whether it’s for a job interview or you’re speaking at a conference , a good presentation is made up of a few key ingredients. Get them right, and your audience will walk away informed and impressed. Below, we’ll look at these elements in more detail, including how to start and end your presentation, as well as how to make the middle bit count, so you can learn how to present with the best of them.

How to start a presentation

In the case of presentations, “first impressions count” has never been truer. Your opening should set the stage for what’s to follow, drawing in your audience in a way that’ll have them in the palm of your hand. A meek and mumbly intro, on the other hand, could lose an audience to the extent it’s hard to recover. So, what can you do to make sure that doesn’t happen?

Nail the introduction

If you’re presenting to a fresh audience, they’ll want to know who you are. But simply telling them your name and job title might come across a little flat. Try turning your introduction into a story that covers who you are, what your background is, and why the things you’re about to say are worth listening to.

Hook in your audience

Looking to create an instant impact with your presentation? Making a bold statement, asking a rhetorical question, or highlighting a surprising stat can all get your audience to bite.

A strong, simple statement is a great way of surprising your audience – and they’ll be all ears when it comes to hearing how you’ll then build on that.

Meanwhile, a rhetorical question gives them something to chew over. By engaging them with this method, you’ll have their full attention.

Highlighting a particular figure or statistic is a good tactic too, having the capacity to create shock or curiosity in your audience, or even act as a call to action (“We waste [x] number of pounds a year leaving the office lights on overnight. Let’s change this”).

Use visuals to your advantage

Imagery can also be a powerful presentation opener. Whether it’s a photo, an infographic, or a chart – images and visuals appeal to your audience’s imagination and back up your key talking points in a more memorable way.

What makes a ‘good’ presentation?

Everyone’s definition of what’s good will differ, but there’s definitely some best practices that all effective presentations stick to. When it’s time to prepare for your next one, keep these effective tips below in mind…

Use the 10-20-30 rule

This is a great rule of thumb that nicely covers the length of your presentation, and what it should look like. Your presentation should, ideally:

• Have no more than 10 slides
• Last for no more than 20 minutes
• Use a font size of no less than 30 point

Sticking to these three things keeps your talk succinct and to the point, and ensures the slides themselves aren’t cluttered with too much information. Remember, you want you to be the focus of your attention – not the words onscreen.

If you want to convey more information, then create a handout for your audience to read – after the presentation is over.

Emphasise your core message

Keeping things succinct means you, and therefore your audience, won’t lose sight of the message (or messages) that you’re conveying. A good way of doing this is by asking yourself what they need and want to know, rather than what you can simply tell them for the sake of it. If you’re thinking of saying anything that might take away or dilute the message, take it out of the presentation entirely.

Show your enthusiasm

If you struggle to be enthusiastic about the topic you’re talking about, then so will your audience. Body language, tone of voice and eye contact are all effective ways of demonstrating enthusiasm. The latter, in particular, lets you build a rapport with your audience, strengthening the connection between you, your topic of talk, and those who are listening. This is especially important where remote presentations are concerned .

Non-verbal communication plays a big part in your presentation too. Send a positive message by gesturing openly, standing confidently, moving around the stage in a natural manner and avoiding things like crossing your arms, or keeping your hands in your pockets.

As for your voice, there are a few strategies that can help your audience hang onto your every word. Rather than rushing through your presentation, remember to take a breath, alter the speed of your voice when necessary and change your pitch and tone to avoid falling into a monotone delivery. Nothing sedates an audience quite like that.

Try recording yourself going through your presentation. Listening back will help show where you’re going wrong – and you can get to work on improving the pitfalls that might be holding your presentation back.

Optimise your slides

Creating an engaging presentation deck will help to make your job a whole lot easier on the day itself. When designing the look of your slides, try these:

• Create a consistent aesthetic by using the same typography and colours throughout
• When choosing your fonts, go for something that isn’t overly distracting
• Don’t go overboard on text, cover the main points, and expand on these yourself
• Keep your graphs and charts simple and uncluttered
• Use high-quality photos from stock photography sites
• Avoid using gimmicky special effects and animations

How to end a presentation

You’ve gotten through the hard part, now you’re ready to wrap up your presentation in a memorable way. In the same way you need to start strong, you should conclude things properly too. Here’s how you can do this…

Sum up the key points

Bringing things full circle helps to reiterate what the audience has just heard, making sure they leave with what you’ve wanted them to understand. Try this simple formula:

• Tell them what you’re going to tell them
• Tell them what you’ve just told them

Avoid the Q&A

This might seem like a cardinal sin, but hear us out: ending on a Q&A isn’t all that memorable. Try taking questions throughout the presentation instead. Or if you absolutely have to take them at the end, make sure to use one of the other tips we’ve mentioned here afterwards the Q&A session is over.

Use a call to action

You want to make your audience carry out a specific action through your presentation. But how can you inspire them? By using powerful, strong verbs and specific actions that’ll empower them to move and be moved.

End on a memorable quote

Chances are, someone from history has said something that relates to your presentation. Can’t find the words you want to end on? Turn to a memorable quote from someone with a knack for pithy, catchy one-liners instead.

Use a contact slide

If you’re presenting at a conference, then rather than a thank you slide, use this time to let your audience know how they can get in touch with you, whether it’s your email address, Twitter handle or company’s website. By all means thank the audience for listening, but don’t waste the opportunity to get them to do more on a slide that says the same thing.

Make it clear that the presentation is over

Don’t let your presentation awkwardly grind to a halt. Concluding in this way can turn a great talk into a bit of a damp squib, and leave audiences feeling uncomfortable. Be emphatic, and make sure your presentation ends with a proper full stop. Even a simple “thank you” will let the audience know that things have come to a close.

Keep your composure

After you’ve taken questions, ended on a memorable quote and the audience is starting to shuffle out, maintain that strong ending through your body language. This isn’t the time to start packing up your notes, fidgeting with your hands or slinking into the background. Wait patiently and confidently – especially when your audience are applauding you – which they should be after the tips we’ve just talked you through!

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How to Create the Perfect Presentation Handout

One of the most often overlooked parts of a presentation is the presentation handouts. So, in this post, we’ll give you a few examples of presentation handouts that you can create very easily and add impact to your speech or business meetings.

Good speakers and lecturers usually give presentation handouts to accompany their speeches. As a result, a great presentation handout can make your speech more memorable. It gives your audience the freedom to listen to your presentation instead of frantically taking notes.

The handouts you provide also help them remember the key points and highlights from your presentation, making your talk even more valuable. People are grateful for a good handout and will remember you (and the main points of your speech) long after the talk ended. Finally, your handout can be used as an exceptional marketing piece. If it is good enough, your audience members will both keep it and share it with others.

The Successful Speaker’s Guide to the How to Create the Perfect Presentation Handout.

The first rule of slide club is never handout your slides to slide club..

This has always been a hard and fast rule in my business presentation classes. But I have to admit, in recent years, I’ve changed my tune slightly here. When I first started teaching presentation classes, PowerPoint was still in its infancy. And the slideshows that people were creating were really awful. Folks would just create a never-ending series of bullet points on a never-ending slide deck. Since most presentations covered way too much content, it was impossible for the audience to retain most of it. In order to prevent information overload, presenters started printing off their slides and distributing the printed slide deck to their audience as a handout. As a result, the presenter ends up with a bad presentation accompanied by a bad handout.

However, if you get creative with your slides, you can actually use a printout of your slide deck to make your presentation more interactive (more on this later). The main point here is if you have a ton of content in your presentation, stuffing that content onto your slides and then just printing out your slides is not a good idea.

I sometimes make this point in class by starting to deliver a data-heavy slide deck. It typically only takes a few slides before someone in class figures out that I’m violating almost every tip that I’m giving them.

At that point, there is usually a nice laugh. I then switch to a better slideshow that is more audience-centered. The funny thing is, though, that before the class figures out that the bad PowerPoint presentation is a joke, someone in the class will often ask me if I will send them the slide deck.  So, if your audience is asking you for your slide deck, your presentation is probably not designed very well .

Three Easy Examples of Handouts for Presentations.

Presentation handout example #1: just use slide notes in powerpoint as a presentation handout..

One of the main reasons that I have always encouraged my class members to not print out their slides is that the slides, without the speaker, aren’t going to make a lot of sense. However, most people will jot a few speaker notes of important information they want to say in the presentation. If you use the techniques that I cover here, you’ll likely create an outline with a few key items. You’ll likely also use stories, examples, analogies, anecdotes, quotes, statistics, and the like. Well, if you already have that content created before you create your slide deck, you could just insert that content into the Slide Notes in PowerPoint. Viola! Instant presentation handouts.

The Second Example of a Presentation Handout: Give Main Concepts with Space for Audience to Add Notes.

A friend of mine leads three-day training boot camps where he teaches social media marketing and website development. His handout is a three-ring binder full of printed pages. Each page has a series of rules followed by a quarter page of blank space. I once asked him, since the content that he was delivering was so detailed, why didn’t he just type it up and include it in his manuals.

He laughed and told me that he used to do that very thing. But the content in his industry was changing so quickly that, the moment he printed a new manual, those additional details would already be outdated. So, now, he just prints the core message. Then, he allows his students to fill in the blanks with the most current content that he delivers from the stage. (He gets fantastic reviews, by the way.)

I love this technique. It keeps the audience involved. It also allows the audience members to write out the content that is most important to each of them at the time they attended the meeting.

The Most Effective Example: Create a Presentation Handout that Contains Extra Content Not in Your Presentation

You want to include the content from your presentation in a written format. But you also want to add additional information that you won’t cover in the presentation. This is the technique that we use in our seminars and workshops.

For instance, if you are going to use a story as a piece of evidence in your verbal presentation, use a different story in your handout. If you use an analogy in your presentation, use a quote in your handout. When you use audience participation in your presentation, use a unique photograph in your handout.

If you do this, your target audience will see you as a valued expert on the topic. By the way, it is okay to use some of the same content in your slideshows, your oral presentations, and your handouts. It is important to be consistent. However, you want your verbal presentation to cover some key ideas that aren’t in your handout. And you want your handout to cover detailed information that you don’t speak about.

This type of presentation is a great handout because it becomes a textbook for your presentation. It does take longer to create a well-prepared handout. But you will find that the value to your audience far outweighs the additional effort.

During the presentation, you’ll want to say something like, “I’ve given you additional examples in your handout,” or “If you want the full step-by-step approach, you can download the handout from my website at [your URL].”

A Few Bonus Tips to Add Impact to Your Handouts.

Add a list of reference material for further reading

Your audience members will want to pick your brain. They want to know where you went to school, what kind of work experience you have, and most of all, where they can read more about your topic.

There’s a ton of resources out there, so instead of having your audience sort through them (or risk boring them with way too much detail in the presentation), just lead them in the right direction with your recommended reading. If the book is hard to find, or only available online, remember to include the link to where it can be purchased.

Consider adding a worksheet or action sheet

Depending on the type of presentation or speech you’re giving, you will likely have a call to action at the end, where you will encourage people to change or act on something related to your talk.

If a worksheet helped you implement these changes before, include it for your audience. Even a notes section located in the back of your handout will be an effective tool in case your audience wants to jot something down.What did your last handout look like? What will you change for next time? Let us know if you end up implementing any of these tips.

For additional help, here are a few additional posts:

• How Many PowerPoint Slides Should You Have for Your Presentation .
• Make Your Handout Look Great without a Graphic Designer .
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What Makes a Good Presentation?

When you are selling a concept, idea or a product through a presentation, it is paramount to make it as good as possible since the perception of the audience will lie solely on the quality of the presentation. So we ask ourselves, what makes a good presentation? We will strive to answer this intriguing question in the paragraphs that follow.  Ignore these at your own peril.

Here are 10 Essentials for a Memorable Presentation

Emotions are evident in facial expressions and tonal variations. What is so important about emotions in a presentation? Emotions connect one with the audience on a personal level. This way the audience is able to identify with you. It keeps the audience engaged and interested in what you have to say. If you are selling a product or concept, you will require the buyer to have interested in whatever you are offering. Emotions also emphasize your human qualities which makes it different from listening to a machine explain a concept.

2. Sparse Content on the Slides

When making a presentation, it is important to note that the imagery you are using for the presentation is meant only to act as a complement to what you are saying instead of being a repetition. The word on the presentation should also be few so that the audience will focus on what you are saying and not on the screen. People do not typically read and listen at the same time, so having too much text on your slides can have serious consequences on the quality of your presentation. To keep the audience engaged, always have few words in the slides and a lot of content on your scripts. This way your presentation will be awesome as all attention will be on you.

3. Passion and/or Strong Conviction

The most convincing speakers in history all had conviction – a deep belief in what they were doing is right.  Being passionate about the topic of presentation is an indispensable quality one should always have. You should always strive to present the information to the audience in a way that they can easily understand the concepts and ideas you are putting across. You should think of ways in which you can make the audience to be at the center of the story and not just an observer. Unless it is a technical presentation, use words that are easily understood by everyone. It is not always true that using big words will make you sound smarter. However, it is good to limit the amount of information that you put across to the audience. The audience cannot remember everything you tell them thus it is necessary to reduce the information to the main points that you need to get across. If you are strongly convinced on the topic of presentation and you present it with a lot of passion, your audience will also be captivated and will want to know more about your topic of presentation.

4. Credibility or Authority

Another component of a good presentation is the credibility of the speaker. You have to find ways of building and gaining credibility. A good reputation can go a long way to developing credibility with your audience. However, the presentation must confirm prior assumptions of the audience. Being natural in the presentation also helps to build your credibility. This can be done by either providing persuasive information, establishing a rapport with the audience using wits and humor. This helps you seem more genuine rather than as if you are reading from a bunch of index cards or a script. It is always good to display your human qualities while maintaining a sense of professionalism throughout the presentation.

5. Good Eye Contact

Maintaining eye contact with the audience throughout the presentation also makes the presentation great. It increases the level of interaction with the audience and increases their confidence in you. The presentation becomes a one to one presentation rather than a one to many talk. Eye contact also helps to make the audience trust you and your words.

6. Loud and Audible Voice

Having an audible voice which is loud enough shows your passion and confidence during the presentation. The audience can easily tell when you don’t believe even in what you are saying simply from the loudness of your voice. It is therefore necessary to ensure that everyone in the audience can hear you clearly and no one is left behind or straining to hear. This will make a big difference in the audience’s perception towards you.

7. Tonal Variations

It is not enough to just have a loud enough voice. Your voice should also be varied with intonations when emphasizing on certain concepts and clarifying details. Having a variety in the voice also goes a long way to keep the audience engaged and interested in the topic being presented.

8. Be Relaxed Yet Professional

The presenter should always strive hard to look relaxed. Having a relaxed look gives the audience the confidence that you know what you are talking about and that you have a fairly good coverage of the concepts. With a relaxed look, the audience is also relaxed and they can be able to follow the presentation easily gaining new concepts along the way.

9. Organization of Ideas and Concepts

The way in which your presentation is organized also has a significant effect on whether it will be a good or bad presentation. The flow of ideas and concepts should be gradual and smooth ensuring that the audience is comfortable with one concept before moving on to another. This is very important in presentations such as sales pitches as it reveals the products gradually giving the audience a whole picture in bits which fit together nicely.

10. Interesting Examples and Stories

Having a dull and dry presentation is one thing to be avoided at all costs. This can be rectified by mixing the presentation with interesting examples and funny stories that will help the audience understand the topic being presented better. The examples and stories, however, have to be relevant to the topic at hand or else they will seem strange and out of place. These stories also have the ability to bring life into a dry subject.

Final Thoughts on Making Great Presentations

In conclusion, what makes a good presentation mainly depends on the way in which it is delivered, the way in which the presentation is organized and how the presenter feels about the topic, the audience and themselves.

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Biden is cancelling millions of student debts. Here's what to expect from Albanese

Analysis Biden is cancelling millions of student debts. Here's what to expect from Albanese

So weighed down have Americans become by student debt, and so potent a political issue has it become in the US, that President Joe Biden plans to waive interest or write off money owing by  30 million  of them.

He is doing it bit by bit, in the face of resistance from the  US Supreme Court . He has already axed or wound back 4.3 million debts, and on Friday cancelled  277,000  more.

The benefits, as he keeps telling anyone who will listen in the lead-up to the November election, are likely to be increased consumer spending, better mental health and credit scores for borrowers, and  increased home ownership .

In Australia, Prime Minister Anthony Albanese is under pressure to do something — anything — for Australians under the same sort of pressure.

Every June, the amount owed jumps

Every June the amount that someone who has borrowed under the  Higher Education Loan Program  (HELP) jumps. Because the jump is linked to inflation, and because inflation has been low for decades, in most Junes the jump has been small, until last June.

On June 1 2023, Australians who had made no payments over the previous year faced a jump of  7.1 per cent . Someone who had owed $25,000, suddenly owed $26,770, and so on.

A  quarter of a million  Australians have signed a petition asking for change.

The good news is there's likely to be some change, and we are likely to hear about it soon, in the lead-up to the May budget.

The bad news for borrowers is it won't be debt relief of the kind Biden is offering.

It's worse in the US

While in both Australia and the US it's the government that lends to pay student fees rather than private lenders (who don't like the risks) in the US the loans are really onerous, requiring fixed monthly repayments over a set period of time,  regardless of the borrower's circumstances .

In Australia and the United Kingdom and New Zealand and some other countries that have copied Australia's system, the loans are  income contingent , meaning they only need to be repaid when the borrower's income rises to a certain level.

At the moment Australia's repayment threshold is  $51,550  per year, meaning anyone who earns less than that doesn't need to repay a cent, perhaps forever if their income never climbs that high.

Where payments are required, they are taken out in the same way as income tax is,  each fortnight  for pay-as-you-earn employees.

Buried within Biden's announcement is a decision to move towards an Australian-style plan he has called  SAVE , which stands for Saving on a Valuable Education.

If it becomes law, single Americans won't have to repay until they earn $US32,800. For an American supporting a family of four, the threshold will be $US67,500. It will be an Australian-style system.

Easy wins for Albo

While Australia's system is much better than the one in the US and has been  copied around the world , it is far from perfect.

A simple change, identified by the report of the  Australian Universities Accord  delivered to Education Minister Jason Clare in February, is to increase the amount owing each year by either the rate of increase in prices or the rate of increase in wages, whichever is lower.

Usually, prices increase by less than wages, which is why the system was  set up  in 1988 to index amounts owed to prices.

But last year, unusually, prices increased faster than wages. In those years it would be simple to lift the amount owed only in line with wages, as the  report recommends .

The amount owed needs to increase in line with something, because otherwise its value would shrink rapidly as prices rose. The government doesn't charge interest (which would hurt) so instead it lifts the amount owed in line with prices to ensure that compared to other things it remains little changed.

Make repayments more like tax

Although we repay student loans through the income tax system, we don't do it like income tax.

Here's how it works for tax: on our first $18,200 of income we pay nothing, then we pay 19 cents in the dollar for  each extra dollar  we earn up to the next threshold, and so on. The key words here are "for each extra dollar". We continue to pay nothing on the first $18,200 we earn.

Higher education loans work differently. For them, we repay nothing until we earn $51,550, and then at that point, even if we earn just one dollar more, we pay one per cent of our annual income, the entire $51,550 (which amounts to $515).

It's a  repayment cliff  that sends us backwards. It means earning an extra dollar costs us more than $500 in that year. It can mean an  effective marginal tax rate  of 500 per cent.

The cliff matters. Each year, there's an  impressive cluster  of taxpayers who happen to be earning just under the threshold. More likely to be women than men, they might be deciding not to work in order to keep their incomes below the threshold.

Make it easier to get home loans

Britain  and other nations that copied Australia's system don't impose large repayments in one hit, and the economist who designed Australia's system now says that part of the system was " an error, a mistake ".

That economist, Bruce Chapman, has suggested a redesign that would require collections only on extra rather than total incomes, a proposal the report to the government endorses.

And there's something else Albanese can do. Right now Australia's banking regulator requires banks to count student loans  as debt  for the purpose of determining who can get a housing loan, knocking some former students out.

Chapman says it would make more sense to treat the compulsory payments as tax, which is how they function. All they do is reduce after-tax income, and for low earners, they don't even do that. It'd get more people into housing.

Now it's over to Albo.

Peter Martin is visiting fellow at the Crawford School of Public Policy, Australian National University. This article originally appeared on The Conversation .

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What could Caitlin Clark’s WNBA transition from Iowa look like?

Reality is coming.

In the words of Diana Taurasi , as spoken to Scott Van Pelt on SportsCenter, Caitlin Clark is due for a reckoning when she gets to the WNBA . After four years of dominating the college game, Clark is starting the next chapter of her career at the bottom as one of the youngest players in the most talented league in the world. Regardless of what the overall arc of Clark’s career ends up being, it is unlikely that she hits the ground running as the best player on the court every night, as she did at Iowa.

Diana Taurasi on Caitlin Clark coming to WNBA "Reality is coming….you look superhuman playing against some 18 years olds but you're going to come play with some grown women that have been playing professional basketball for a long time" pic.twitter.com/fxBxGoRZCS — Gifdsports (@gifdsports) April 6, 2024

Hype won’t be an issue for Clark; she is accustomed to feeling pressure and meeting the moment. She was a top-five recruit coming out of high school who ended up as the leading scorer in college basketball history. She proclaimed her goal as a freshman to get Iowa back to the Final Four for the first time since 1993, and she did it – twice. As the eyes of the public lasered in on her during every successive game of the Hawkeyes’ 2024 NCAA Tournament, Clark kept winning, shattering viewership records in the process.

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She has been the center of attention before. The only difference now, as Clark is the No. 1 pick by the Indiana Fever , is that the players she suits up against will be able to do something about it.

“It’s a different game, there’s an adjustment period, there’s a period of grace that you have to give rookies when they get to the league,” Taurasi said at USA Basketball training camp in Cleveland. “We’ve had some of the greats to ever play basketball, and it takes two or three years to get used to a different game (against) the best players in the world.”

The most significant change Clark will encounter in the WNBA is the physicality and strength of her opposition. We saw Clark struggle with aggressive ball pressure from West Virginia in the NCAA Tournament, causing her to post her worst assist-to-turnover ratio (3 to 6) of the season. UConn ’s Nika Mühl had her in a straitjacket during the Final Four, picking Clark up full-court and limiting Clark to her lowest scoring total (21 points) of 2023-24. And the trees of South Carolina made it challenging for Clark to finish inside, as she missed 10 2-pointers.

Nika Muhl is shadowing Caitlin Clark everywhere she goes pic.twitter.com/aur7s8INm7 — Alex 👋 (@Dubs408) April 6, 2024

That’s the type of defense Clark can expect to encounter every night in the WNBA, starting with Gamecocks alums Tiffany Mitchell and Tyasha Harris in Indiana’s opener against Connecticut . Furthermore, while Clark got to hide on the Hawkeyes’ defense, deferring the toughest matchups to Gabbie Marshall , too many offensive threats exist on every team in the pros. She’ll have opposing players trying to take her off the dribble and get into her body on that end as well.

“Challenge-wise, I think the physicality of going against grown women is going to be tough,” Andraya Carter said in the WNBA’s pre-draft Zoom call. “The hits are going to be a little bit harder. The checks are going to be harder. The defense is going to be more physical and the players will be faster.”

The jump to the pros is often more challenging for top guard prospects. Of the nine rookies who have placed in the top 10 of WARP (wins above replacement player) since 2010, only Maya Moore was a perimeter player, according to ESPN.com . And Clark’s game doesn’t exactly resemble that of her childhood idol.

Former No. 1 picks Kelsey Plum and Sabrina Ionescu each experienced severe growing pains in their ascent to All-Star status. Plum didn’t average double-digit scoring until her fourth season, a somewhat shocking turn of events for the then-leading scorer in Division I women’s college history. Similarly, Ionescu didn’t make more than 35 percent of her 3-pointers until her fourth season despite converting 42.2 percent of such looks in college.

Nevertheless, Clark has a few advantages going for her relative to that pair. At 6-foot, she’s bigger than Plum, which will give her cleaner shooting angles right away. Opponents might not be able to put their best defender on Clark right away with All-Star Kelsey Mitchell also in the Fever backcourt, and Clark has deeper range than Plum at this stage, allowing her to stretch the defense.

Ionescu was bothered by a severe ankle sprain over her first two seasons, so health could be the biggest differentiator for Clark early in her career. But Ionescu’s difficulty playing as a lead ballhandler is instructive — despite being the all-time college leader in triple-doubles, she only flourished in the pros next to another point guard. Clark will be playing at the one; as such, her passing will need to shine right away. Fortunately, that might be the most pro-ready skill in her tool box.

“There will be challenges, but at the same time the talent around her is also going to be better,” Rebecca Lobo said on the pre-draft call. “I’m excited to see what that looks like in particular on the offensive end of the floor.”

Perhaps a more useful comparison for Clark is Rhyne Howard , the No. 1 pick in 2022. Howard was a high-volume 3-point shooter at Kentucky and succeeded as a scorer as a rookie because she kept launching from distance, earning All-Star honors in her first season. Howard didn’t do too much shot creation for others — she’s more of a wing than Clark — but used her size to pull up against smaller guard defenders, something her fellow No. 1 pick can replicate.

Clark’s deep repertoire of skills, whether that’s shooting off the catch, creating for others, or generating good looks for herself, makes it plausible that she’ll be able to rely on one of those to make her mark immediately. She’s in a better position to succeed than those who preceded her in recent years because her resume is in a class of its own.

Even if reality hits right away, there’s a long runway for Clark to figure out how to dominate at the next level. She is being set up for success by a franchise that will prioritize her development and optimize her basketball situation. Sooner or later, everyone agrees that Clark’s game will translate, even Taurasi.

“When you’re great at what you do,” Taurasi said, “you’re just gonna get better.”

Is Caitlin Clark's star power strong enough to spike WNBA fandom?

(Photo: Steph Chambers / Getty Images)

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Sabreena Merchant is a women's basketball Staff Writer for The Athletic. She previously covered the WNBA and NBA for SB Nation. Sabreena is an alum of Duke University, where she wrote for the independent student newspaper, The Chronicle. She is based in Los Angeles. Follow Sabreena on Twitter @ sabreenajm

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Heat Rash: How It Looks and What to Do

• Finding Relief
• Managing Heat Rash
• When to Call a Provider

Heat rash, also known as eccrine miliaria , sweat rash, and prickly heat, is a skin rash that causes the skin to turn red and feel warm or prickly (stinging). It also causes small red dots in the affected skin area in people with lighter skin tones and darker spots in people with darker skin tones.

Heat rash occurs in adults and children when the body sweats more than usual. It is more common during the summer months or in hot, dry climates.

Heat rash can also affect newborns because their eccrine sweat glands are not yet fully developed.  Eccrine sweat glands open directly onto the surface of the skin and are found in most areas of the body.  In newborns, the rash may appear as thin blisters or tiny water blisters on the face, trunk, and arms.

This article will cover what heat rash looks like, finding immediate relief, prevention, and more. 

COROIMAGE / Getty Images

How Does Heat Rash Look?

Heat rash can be identified by skin location and appearance. It can develop anywhere the body sweats, but the neck, scalp, chest, groin , and underarms are the most commonly affected areas in adults and older children.

The most common symptoms are itching and small bumps in the affected skin area.  In people with lighter skin tones, these bumps may appear red. In people with darker skin tones, they may appear darker than the surrounding skin.

Symptoms in infants often appear on the neck, chest, and upper back. Older children may experience a prickly pins-and-needles feeling, and babies may have tiny water blisters in the affected skin area.

Reproduced with permission from © DermNet dermnetnz.org 2024.

Heat rash can present in different ways and on different skin areas. It is caused by blockage and inflammation of the eccrine sweat ducts.

Heat rash is sometimes divided into three categories based on the level of blockage of the sweat ducts. Categories are:

• Miliaria crystallina : This subtype occurs due to sweat duct obstruction close to the skin's surface. It presents as blisters on the neck, head, and upper trunk.
• Miliaria rubra : This subtype obstructs the mid-epidermis—the deeper layers of the skin. In adults, this type of heat rash affects the upper trunk, scalp, neck, and body fold areas that rub against clothing. In children, it affects the trunk and skin of the neck, groin, and armpits. It sometimes causes pustules (raised, pus-filled growths) on the trunk and extremities.
• Miliaria profunda (tropical anhidrosis): This heat rash subtype affects the sweat glands in the middle layer of skin (at or below the dermo-epidermal junction).

Onset of Symptoms 

Symptoms of heat rash typically come quickly. The rash will appear within minutes to hours of excessive sweating. 

Sweating is the body's response to heat and is intended to cool. When sweat leaves the pores of the skin, it evaporates and takes body heat with it.

If the skin's ducts become clogged, sweat cannot reach the surface and evaporate. It will become trapped and can cause heat rash. 

Appearance and Texture

Depending on the type of heat rash you are experiencing, the appearance and texture of the rash will differ. 

Miliaria crystallina presents as a clear or skin-colored heat rash. The rash will present with fluid-filled bumps on the skin. It can affect up to 9% of newborns. 

Miliaria rubra is the type of miliaria often called prickly heat because it causes a burning itch and presents as red-colored in lighter skin tones and gray, purple, or dark brown in darker skin tones. This type of heat rash is more common in adults than children. If this type of heat rash causes pustules, the affected skin area may appear white or yellow. Pustules can be painful or become infected.

Miliaria profunda causes a heat rash that occurs deep into the skin layers and occurs frequently (chronic). It can cause skin inflammation (swelling and redness), irritation, and infection. Miliaria profunda sometimes presents with large, firm skin bumps when exposed to heat. It can also cause systemic symptoms like nausea and dizziness.

Skin Tone Presentation

Heat rash can present differently on different skin tones. For example, heat rash on lighter skin tones often is red, and on darker skin tones, it can be a gray, purplish, or dark brown.

The difference is due to the amount of melanin in the skin. Melanin is the substance that gives hair, skin, and eyes their color (pigment).

Heat rash can be uncomfortable, and some types are more painful than others. For example, the small, inflamed blisters of miliaria rubra can be extremely itchy. On the other hand, milaria crystallina's clear, fluid-filled bumps tend to not be painful or itchy.

Extreme itch is a symptom of the most painful type of heat rash, miliaria profunda. If it causes pustules, the pus-filled bumps may become inflamed and swollen.

Heat Exhaustion

Heat rash can sometimes be present along with heat exhaustion . With heat exhaustion, the body overheats and cannot cool down.

Symptoms of heat rash include:

• Cold and clammy skin

Is It a Heat Rash or a Skin Allergy?

The main difference between a heat rash and a skin allergy is that heat rashes occur in warm weather, especially when you're outdoors and sweating and your sweat ducts become obstructed. 

An allergy is an immune response to an allergen, such as plant, cosmetic, metal, food, or insect bites. A skin allergy may present with hives—red, raised, itchy bumps that may burn and sting. Hives typically present in more than one body area, whereas a heat rash appears in one affected area. 

Additional skin conditions that may look like heat rash are:

• Acute generalized exanthematous pustulosis (AGEP): A rare skin reaction related to medication
• Bacterial folliculitis: Inflammation or infection of one or more hair follicles  
• Fungal skin infections : A skin rash caused by fungi
• Grover's disease : A skin disorder that causes an itchy rash on the back and chest. It is twice as common in people assigned male at birth and most often occurs in White adults after age 60.
• Herpes simplex : A virus that causes skin infections
• Toxic erythema of newborn: A benign (harmless) skin condition that affects newborns

Immediate Relief to Soothe Heat Rash 

Some home remedies can provide quick relief for heat rash. Home remedies that can help include: 

• Cool bath or shower : A cool bath or shower can help cool the body and unclog pores in the affected skin area. After bathing, air dry the skin rather than rub it down with a towel.
• Get out of the heat : Avoiding heat and moving to an air-conditioned area can help reduce sweating and prevent the rash from worsening. If you don't have access to air conditioning, use fans to keep your home cool. If you cannot keep your home cool, consider going somewhere cooler, such as a mall or a friend's home.
• Apply cold compresses : Cool compresses can cool and soothe affected skin. To protect the skin, wrap ice or gel ice packs in a towel.
• Take an oatmeal bath : An oatmeal bath can help reduce the itch caused by the heat rash. Add 1 to 2 cups of oatmeal to a lukewarm bath. Oats have anti-inflammatory properties that can treat itch and irritation. You might also consider making a paste of one part oatmeal to one part water and applying it to the affected heat rash area. 
• Aloe vera : Pure aloe vera gel can soothe heat rash. Its anti-inflammatory properties can cool down affected skin. Use aloe sparingly to avoid further clogging the skin pores. 
• Wear light, loose-fitting clothing : Wearing light, loose-fitting clothing helps you to avoid irritation of your skin. If the heat rash affects the groin or under the breasts, it might help to avoid wearing undergarments until the rash clears up.

For an infant with heat rash:

• Remove or loosen the child's clothing. 
• Move the child to a cool, shady area.
• Cool the child with cool compresses or a cool bath.
• Allow the baby's skin to air dry rather than using a towel.

To avoid irritation, do not use ointments and lotions on your baby's skin. If your child's rash gets worse or if they develop a fever , seek immediate medical attention.

Managing Heat Rash Over Several Days 

Heat rash typically resolves in a few hours, but if it is severe, it may take days or weeks to go away. A severe rash may require over-the-counter (OTC) treatments.

It is always a good idea to check with your healthcare provider before using OTC medicines to manage heat rash.

OTC options for managing heat rash include:

• Antihistamine medicines : Benadryl or other antihistamine medications may relieve heat rash symptoms, especially inflammation and itching.
• Steroid creams : Steroid creams like hydrocortisone can help treat heat rash by reducing inflammation, itch, and irritation. Apply a thin layer of cream over the affected area and rub until the cream is fully absorbed to avoid further blocking sweat glands. 
• Calamine lotion : Calamine lotion can treat discomfort and itch related to heat rash. You can find calamine lotion over the counter at a drugstore or pharmacy.

When to Consult a Healthcare Provider 

If you experience severe symptoms of heat rash, contact a healthcare provider. Severe symptoms include:

• Severe itching 
• Rash that feels warm 
• Signs of infection (fever, nausea, severe skin swelling in the affected area, or blisters that leak fluid or pus)
• Heat rash that does not improve with home treatment or lasts longer than a few days

For an infant or younger child, contact your child's healthcare provider if:

• The heat rash area looks infected, even without a fever.
• The rash has not gone after three days of home treatment.
• If you feel the child needs to be seen or if you have other concerns for the child's health.

Staying Ahead of Heat Rash on Hot Days 

While heat rash typically isn't dangerous, it can be uncomfortable. Fortunately, it is preventable. 

You can prevent heat rash by:

• Staying cool : During the hot, humid summer months, try spending more time in cool environments. An air-conditioned area is ideal, but even a fan or shade can help. You can also cool down with a cool shower or bath or by taking a dip in a pool.
• Wearing light, loose clothing : Wearing lighter, looser clothing can help reduce sweating and keep skin dry.
• Keeping skin dry : Avoid intense exercise that causes excessive sweating when outdoors in hot, humid weather. Change out of wet and sweaty clothing after working out or returning from the outdoors. 
• Good skin care : Keep skin clean with gentle daily exfoliation when showering or bathing to unclog skin pores. 
• Avoid ointments, creams, and harsh soaps : Some creams and ointments can clog sweat glands. Opt for gentle, fragrance-free soaps when bathing. 
• Stay hydrated : Make sure you and your child are drinking plenty of water when outdoors on hot days.

Heat rash is a common but uncomfortable skin irritation that occurs during hot and humid weather. Different categories of heat rash cause varying symptoms, including clear, fluid-filled blisters and red or dark itchy bumps. Heat rash can affect anyone, including infants and children.  

Cooling down and wearing loose, lightweight clothing can help manage heat rash. If symptoms of heat rash last longer than a few days, if the rash is severe or painful, or if you or a child shows signs of infection, including fever, contact a healthcare provider.

Heat rash is a preventable condition. During the summer months, you can reduce your risk by staying cool and hydrated, avoiding exercise in hot, humid weather, and keeping your skin clean and free of creams and ointments. 

Harvard Health Publishing. Heat rash: how to spot it and what to do.     

Seattle Children's Hospital Heat rash.

UpToDate. Miliaria . 

DermNet. Heat rash (miliaria): images, causes, and treatment .

Chadha A, Jahnke M. Common neonatal rashes .  Pediatr Ann . 2019;48(1):e16-e22. doi:10.3928/19382359-20181206-01

Sanadi RM, Deshmukh RS.  The effect of vitamin C on melanin pigmentation - a systematic review.   J Oral Maxillofac Pathol . 2020;24(2):374-382. doi:10.4103/jomfp.JOMFP_207_20

Centers for Disease Control and Prevention. Warning signs and symptoms of heat exhaustion.

Harvard Health. Rash .

DermNet. Acute generalised exanthematous pustulosis (AGEP): treatment, images, and causes .

DermNet. Bacterial folliculitis .

Yale Medicine. Grover's disease .

World Health Organization. Herpes simplex virus .

Mount Sinai. Erythema toxicum Information .

Reynertson KA, Garay M, Nebus J, et al. Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin .  J Drugs Dermatol . 2015;14(1):43-48.

DermNet. Aloe vera and the skin.

By Lana Barhum Barhum is a freelance medical writer with 15 years of experience with a focus on living and coping with chronic diseases.

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Mike Tyson looks like he hasn’t run this decade.

In a viral social media post, Tyson can be seen running in gingerly fashion and groaning as he reaches top speeds in a short sprint with the caption “I’m coming for you, #PaulTyson.”

Tyson, turning 58 in June, is set to fight YouTube sensation and boxer Jake Paul on July 20.

I’m coming for you #PaulTyson pic.twitter.com/la9vrHvq3L — Mike Tyson (@MikeTyson) April 16, 2024

While doing the sprint Tyson seems to be grunting in pain with his right arm flailing out in an attempt to stop during the cone drill.

Far beyond his athletic prime, Tyson is at least attempting to get into fight shape with the fight just three months away.

He announced that he will not be smoking cannabis ahead of this bout against Paul (9-1).

Tyson’s publicist said he “only stopped as a means of following all of the rules.”

The Texas Department of Licensing and Regulation, which regulates combat sports in the state, does not allow anyone to use marijuana.

That could spell trouble for the former heavyweight champ.

In a 2019 podcast appearance with Joe Rogan, Tyson said cannabis keeps his ego in control .

“It smooths me out,” Tyson said. “I like who I am when I smoke, when I’m not on weed I don’t like who I am sometimes. I want to get away from that guy.

Rogan and Tyson agreed that the effects of marijuana have helped mellow them out.

It goes far beyond being less angry, though.

Tyson also mentioned that he was in bed for a week after a 2020 30-second clip of him hitting mitts had him bedridden for a week due to issues with his sciatica.

Now four years older, Tyson will need to recover without cannabis so the fight can be approved by the TDLR (Texas Department of Licensing and Regulation).

Tyson heads into this fight with Paul furiously attempting to get into shape but the side effects of the lack of weed might already be taking their toll.

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Cries of Sexism Greet a Nike Olympic Reveal

The sporting giant offered a sneak peek at its track and field outfits for Team U.S.A., and an unexpected backlash ensued.

By Vanessa Friedman

Ever since the Norwegian women’s beach handball team turned the fact that they were required to wear teeny-tiny bikini bottoms for competition into a cause célèbre, a quiet revolution has been brewing throughout women’s sports. It’s one that questions received conventions about what female athletes do — or don’t — have to wear to perform at their very best.

It has touched women’s soccer (why white shorts?), gymnastics (why not a unitard rather than a leotard?), field hockey (why a low-cut tank top?) and many more, including running.

So it probably should not have come as a shock to Nike that when it offered a sneak peek of the Team U.S.A. track and field unies during a Nike Air event in Paris celebrating its Air technology on Thursday (which also included looks for other Olympic athletes, like Kenya’s track and field team, France’s basketball team and Korea’s break dancing delegation), they were met with some less-than-enthusiastic reactions.

See, the two uniforms Nike chose to single out on the mannequins included a men’s compression tank top and mid-thigh-length compression shorts and a woman’s bodysuit, cut notably high on the hip. It looked sort of like a sporty version of a 1980s workout leotard. As it was displayed, the bodysuit seemed as if it would demand some complicated intimate grooming.

Citius Mag , which focuses on running news, posted a photo of the uniforms on Instagram, and many of its followers were not amused.

“What man designed the woman’s cut?” wrote one.

“I hope U.S.A.T.F. is paying for the bikini waxes,” wrote another. So went most of the more than 1,900 comments.

The running comedian Laura Green posted an Instagram reel in which she pretended to be trying on the look (“We’re feeling pretty, um, breezy,” she said) and checking out the rest of the athlete’s kit bag, which turned out to include hair spray, lip gloss and a “hysterectomy kit,” so the women would not have to worry about periods.

When asked, Nike did not address the brouhaha directly, but according to John Hoke, the chief innovation officer, the woman’s bodysuit and the man’s shorts and top are only two of the options Nike will have for its Olympic runners. There are “nearly 50 unique pieces across men’s and women’s and a dozen competition styles fine-tuned for specific events,” Mr. Hoke said.

Women will be able to opt for compression shorts, a crop top or tank and a bodysuit with shorts rather than bikini bottoms. The full slate of looks was not on hand in Paris but more will be revealed next week at the U.S. Olympic Committee media summit in New York. The Paris reveal was meant to be a teaser.

Mr. Hoke also pointed out that Nike consults with a large number of athletes at every stage of the uniform design. Its track and field roster includes Sha’Carri Richardson, who happened to be wearing the compression shorts during the Paris presentation, and Athing Mu. And there are certainly runners who like the high-cut brief. (The British Olympic sprinter Dina Asher-Smith , another Nike athlete, told The New York Times last summer that while she opts to run in briefs, she also leans toward a leotard style, rather than a two-piece.)

What Nike missed, however, was that in choosing those two looks as the primary preview for Team U.S.A., rather than, say, the matching shorts and tanks that will be also available, it shored up a longstanding inequity in sports — one that puts the body of a female athlete on display in a way it does not for the male athlete.

“Why are we presenting this sexualized outfit as the standard of excellence?” said Lauren Fleshman, a U.S. national champion distance runner and the author of “Good for a Girl.” “In part because we think that’s what nets us the most financial gain from sponsors or NIL opportunities, most of which are handed out by powerful men or people looking at it through a male gaze. But women are breaking records with ratings in sports where you don’t have to wear essentially a bathing suit to perform.”

The problem such imagery creates is twofold. When Nike chose to reveal the high-cut bodysuit as the first Olympics outfit, purposefully or not, the implication for anyone watching is that “this is what excellence looks like,” Ms. Fleshman said.

That perception filters down to young athletes and becomes the model girls think they have to adopt, often at a developmental stage when their relationships with their bodies are particularly fraught.

And more broadly, given the current political debate around adjudicating women’s bodies, it reinforces the idea that they are public property.

Still, Ms. Fleshman said, “I’m glad Nike put this image out as the crown jewel of Olympic Team design,” because it may act as the catalyst for another conversation that has been long overdue.

“If you showed this outfit to someone from the W.N.B.A. or women’s soccer, they would laugh in your face,” she said. “We shouldn’t have to normalize it for track and field anymore. Time’s up on that.”

Vanessa Friedman has been the fashion director and chief fashion critic for The Times since 2014. More about Vanessa Friedman

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Caitlin Clark looks like a natural as Indiana Fever introduce WNBA’s top draft pick

Indiana Fever’s Caitlin Clark speaks during a WNBA basketball news conference, Wednesday, April 17, 2024, in Indianapolis. (AP Photo/Darron Cummings)

Indiana Fever’s Caitlin Clark, middle, poses with general manager Lin Dunn, left, and head coach Christie Sides following a WNBA basketball news conference, Wednesday, April 17, 2024, in Indianapolis. (AP Photo/Darron Cummings)

Indiana Fever’s Caitlin Clark holds her jersey following a WNBA basketball news conference, Wednesday, April 17, 2024, in Indianapolis. (AP Photo/Darron Cummings)

Editha Sison adjusts the shirt on a mannequin featuring Caitlin Clark in the Indiana Fever team store in Indianapolis, Tuesday, April 16, 2024. The Fever selected Clark Clark as the No. 1 overall pick in the WNBA basketball draft. (AP Photo/Michael Conroy)

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INDIANAPOLIS (AP) — When Caitlin Clark walked to the dais Wednesday in Indianapolis, she looked like a natural.

The former Iowa star and WNBA’s No. 1 overall draft pick eagerly discussed the impact a new television deal could have around the league. Clark outlined her goal of helping the Indiana Fever end a seven-year playoff drought, talked about being “terrified” of her Saturday Night Live appearance, even teased Indiana Pacers guard Tyrese Haliburton about attending her rival school, Iowa State.

Still, Clark made one thing clear — she feels right at home in Indiana.

“It definitely played a huge role,” she said during her introductory news conference, explaining why she opted to leave school after making two straight national championship game runs. “I was hoping Indiana got the first pick, it made my life a lot better. So I was pretty excited. I was just ready for a new challenge in my life.”

Some of what happened was expected Wednesday.

Clark received a standing ovation from her new teammates and the overflow crowd of team employees while sitting between general manager Lin Dunn, a Women’s Basketball Hall of Famer, and coach Christie Sides, who has four Final Four appearances on her resume. Clark’s parents were seated in the front row, right next to former Fever star and Hall of Famer Tamika Catchings.

And as she peered into the crowd, Clark almost certainly noticed the red T-shirts emblazoned with the words “And with the first pick in the 2024 WNBA draft Indiana Fever select Caitlin Clark.”

But the 30-minute question-and-answer session also revealed a different side of Clark.

She ditched the carefully crafted answers about her professional ambitions, which followed Clark relentlessly through her final college season. Instead, she showed a humility that could help the potentially game-changing star’s transition from the college level to the pro game.

“It’s not all about me,” Clark said. “It’s not everything I have to do and when I’ve been able to understand that, it’s allowed me to play my best. I think it’s just using your resources, asking questions, knowing everything’s not going to be perfect and giving myself a little grace. I’m definitely a perfectionist, but I’m at my best when I allow myself to have a little grace and not expect everything to go exactly how it should.”

Indiana certainly has big expectations for Clark, the greatest scorer in Division I history, after nearly 17,000 tickets were distributed for Monday night’s draft watch party at the Fever’s home court, Gainbridge Fieldhouse. Her logo 3-pointers and uncanny passes also helped draw a record 18.9 million viewers for last week’s title game against South Carolina.

That interest is expected to continue.

League officials already have announced 36 of Indiana’s 40 games will be shown on national television, Fever ticket sales have spiked and two-time defending league champ Las Vegas has moved its game against Indiana to a venue with roughly 6,000 more seats.

Not surprisingly, some of the city’s top athletes including Indianapolis Colts quarterback Anthony Richardson, and Haliburton, have welcomed Clark to town.

“She’s one of the faces of women’s basketball and for her to be here, under the same roof, it’s really exciting for me and I think a lot of people in our organization,” Haliburton said. “I just look forward to watching her grow through the process, watching her get better and looking forward to actually being able to cheer for her now.”

Clark didn’t stick around long Wednesday.

Following the morning news conference, she and her parents headed home to Iowa. Clark is expected to return for the start of training camp as she continues to pursue her degree.

When she does return, Clark will be teaming up with forward Aliyah Boston, last year’s unanimous pick as WNBA Rookie of the Year, a combination that has Dunn, Sides and Fever fans all smiles.

Clark is expected to make her regular season debut May 14 at Connecticut and her home debut May 18 against New York.

“Win a lot of games to start, she’s going to help us with that,” Sides said, expressing the goals. “It’s incredible to have someone like her join our team. We established a great culture last year, laid a great foundation and to have someone like her and her awesome support staff, her family, added to our family, it just puts us in a whole different ballgame.”

Even if Clark’s whirlwind season still sometimes feels surreal.

“I think the biggest thing I’m trying to remember is how grateful I am to have this opportunity. You know there’s so many people who would kill to be in my shoes,” she said. “When things seem like they’re long, you’re tired and you feel like I have to do this, I have to do that, I try to remind myself how grateful I am to get these opportunities. I’m lucky to have these moments.”

AP WNBA: https://apnews.com/hub/wnba-basketball