type of explanatory research

What is explanatory research?

Last updated

12 June 2023

Reviewed by

Miroslav Damyanov

The search for knowledge and understanding never stops in the field of research. Researchers are always finding new techniques to help analyze and make sense of the world. Explanatory research is one such technique. It provides a new perspective on various areas of study.

So, what exactly is explanatory research? This article will provide an in-depth overview of everything you need to know about explanatory research and its purpose. You’ll also get to know the different types of explanatory research and how they’re conducted.

Analyze explanatory research

Get a deeper understanding of your explanatory research when you analyze it in Dovetail

• Explanatory research: definition

Explanatory research is a technique used to gain a deeper understanding of the underlying reasons for, causes of, and relationships behind a particular phenomenon that has yet to be extensively studied.

Researchers use this method to understand why and how a particular phenomenon occurs the way it does. Since there is limited information regarding the phenomenon being studied, it’s up to the researcher to develop fresh ideas and collect more data.

The results and conclusions drawn from explanatory research give researchers a deeper understanding and help predict future occurrences.

• Descriptive research vs. explanatory research

Descriptive research aims to define or summarize an event or population without explaining why it exists. It focuses on acquiring and conveying facts.

On the other hand, explanatory research aims to explain why a phenomenon occurs by working to understand the causes and correlations between variables.

Unlike descriptive research, which focuses on providing descriptions and characteristics of a given phenomenon, explanatory research goes a step further to explain different mechanisms and the reasons behind them. Explanatory research is never concerned with producing new knowledge or solving problems. Instead, it aims to explain why and how something happens.

• Exploratory research vs. explanatory research

Explanatory research explains why specific phenomena function as they do. Meanwhile, exploratory research examines and investigates an issue that is not clearly defined. Both methods are crucial for problem analysis.

Researchers use exploratory research at the outset to discover new ideas, concepts, and opportunities. Once exploratory research has identified a potential area of interest or problem, researchers employ explanatory research to delve further into the specific subject matter.

Researchers employ the explanatory research technique when they want to explain why and how something occurs in a certain way. Researchers who employ this approach usually have an outcome in mind, and carrying it out is their top priority.

• When to use explanatory research

Explanatory research may be helpful in the following situations:

When testing a theoretical model: explanatory research can help researchers develop a theory. It can provide sufficient evidence to validate or refine existing theories based on the available data.

When establishing causality: this research method can determine the cause-and-effect relationships between study variables and determine which variable influences the predicted outcome most. Explanatory research explores all the factors that lead to a certain outcome or phenomenon.

When making informed decisions: the results and conclusions drawn from explanatory research can provide a basis for informed decision-making. It can be helpful in different industries and sectors. For example, entrepreneurs in the business sector can use explanatory research to implement informed marketing strategies to increase sales and generate more revenue.

When addressing research gaps: a research gap is an unresolved problem or unanswered question due to inadequate research in that space. Researchers can use explanatory research to gather information about a certain phenomenon and fill research gaps. It also enables researchers to answer previously unanswered questions and explain different mechanisms that haven’t yet been studied.

When conducting program evaluation: researchers can also use the technique to determine the effectiveness of a particular program and identify all the factors that are likely to contribute to its success or failure.

• Types of explanatory research

Here are the different types of explanatory research:

Case study research: this method involves the in-depth analysis of a given individual, company, organization, or event. It allows researchers to study individuals or organizations that have faced the same situation. This way, they can determine what worked for them and what didn’t.

Experimental research: this involves manipulating independent variables and observing how they affect dependent variables. This method allows researchers to establish a cause-and-effect relationship between different variables.

Quasi-experimental research: this type of research is quite similar to experimental research, but it lacks complete control over variables. It’s best suited to situations where manipulating certain variables is difficult or impossible.

Correlational research: this involves identifying underlying relationships between two or more variables without manipulating them. It determines the strength and direction of the relationship between different variables.

Historical research: this method involves studying past events to gain a better understanding of their causes and effects. It’s mostly used in fields like history and sociology.

Survey research: this type of explanatory research involves collecting data using a set of structured questionnaires or interviews given to a representative sample of participants. It helps researchers gather information about individuals’ attitudes, opinions, and behaviors toward certain phenomena.

Observational research: this involves directly observing and recording people in their natural setting, like the home, the office, or a shop. By studying their actions, needs, and challenges, researchers can gain valuable insights into their behavior, preferences, and pain points. This results in explanatory conclusions.

• How to conduct explanatory research

Take the following steps when conducting explanatory research:

Develop the research question

The first step is to familiarize yourself with the topic you’re interested in and clearly articulate your specific goals. This will help you define the research question you want to answer or the problem you want to solve. Doing this will guide your research and ensure you collect the right data.

Formulate a hypothesis

The next step is to formulate a hypothesis that will address your expectations. Some researchers find that literature material has already covered their topic in the past. If this is the case with you, you can use such material as the main foundation of your hypothesis. However, if it doesn’t exist, you must formulate a hypothesis based on your own instincts or literature material on closely related topics.

Select the research type

Choose an appropriate research type based on your research questions, available resources, and timeline. Consider the level of control you need over the variables.

Next, design and develop instruments such as surveys, interview guides, or observation guidelines to gather relevant data.

Collect the data

Collecting data involves implementing the research instruments and gathering information from a representative sample of your target audience. Ensure proper data collection protocol, ethical considerations , and appropriate documentation for the data you collect.

Analyze the data

Once you have collected the data you need for your research, you’ll need to organize, code, and interpret it.

Use appropriate analytical methods, such as statistical analysis or thematic coding , to uncover patterns, relationships, and explanations that address your research goals and questions. You may have to suggest or conduct further research based on the results to elaborate on certain areas.

Communicate the results

Finally, communicate your results to relevant stakeholders , such as team members, clients, or other involved partners. Present your insights clearly and concisely through reports, slides, or visualizations. Provide actionable recommendations and avenues for future research.

• Examples of explanatory research

Here are some real-life examples of explanatory research:

Understanding what causes high crime rates in big cities

Law enforcement organizations use explanatory research to pinpoint what causes high crime rates in particular cities. They gather information about various influencing factors, such as gang involvement, drug misuse, family structures, and firearm availability.

They then use regression analysis to examine the data further to understand the factors contributing to the high crime rates.

Factors that influence students’ academic performance

Educators and stakeholders in the Department of Education use questionnaires and interviews to gather data on factors that affect academic performance. These factors include parental engagement, learning styles, motivation, teaching quality, and peer pressure.

The data is used to ascertain how these variables affect students’ academic performance.

Examining what causes economic disparity in certain areas

Researchers use correlational and experimental research approaches to gather information on variables like education levels, household income, and employment rates. They use the information to examine the causes of economic disparity in certain regions.

• Advantages of explanatory research

Here are some of the benefits you can expect from explanatory research:

Deeper understanding : the technique helps fill research gaps in previous studies by explaining the reasons, causes, and relationships behind particular behaviors or phenomena.

Competitive edge: by understanding the underlying factors that drive customer satisfaction and behavior, companies can create more engaging products and desirable services.

Predictable capabilities: it helps researchers and teams make predictions regarding certain phenomena like user behavior or future iterations of product features.

Informed decision-making: explanatory research generates insights that can help individuals make informed decisions in various sectors.

• Disadvantages of explanatory research

Explanatory research is a great approach for better understanding various phenomena, but it has some limitations.

It’s time-consuming: explanatory research can be a time-consuming process, requiring careful planning, data collection, analysis, and interpretation. The technique might extend your timeline.

It’s resource intensive: explanatory research often requires a significant allocation of resources, including financial, human, and technological. This could pose challenges for organizations with limited budgets or constraints.

You have limited control over real-world factors: this type of research often takes place in controlled environments. Researchers may find this limits their ability to capture real-world complexities and variables that influence a particular behavior or phenomenon.

Depth and breadth are difficult to balance : explanatory research mainly focuses on a narrow hypothesis, which can limit the scope of the research and prevent researchers from understanding a problem more broadly.

Get started today

Go from raw data to valuable insights with a flexible research platform

Editor’s picks

Last updated: 21 December 2023

Last updated: 16 December 2023

Last updated: 6 October 2023

Last updated: 5 March 2024

Last updated: 25 November 2023

Last updated: 15 February 2024

Last updated: 11 March 2024

Last updated: 12 December 2023

Last updated: 6 March 2024

Last updated: 10 April 2023

Last updated: 20 December 2023

Latest articles

Related topics, log in or sign up.

Get started for free

• Explanatory Research: Types, Examples, Pros & Cons

Explanatory research is designed to do exactly what it sounds like: explain, and explore. You ask questions, learn about your target market, and develop hypotheses for testing in your study. This article will take you through some of the types of explanatory research and what they are used for.

What is Explanatory Research?

Explanatory research is defined as a strategy used for collecting data for the purpose of explaining a phenomenon. Because the phenomenon being studied began with a single piece of data, it is up to the researcher to collect more pieces of data. 

In other words, explanatory research is a method used to investigate a phenomenon (a situation worth studying) that had not been studied before or had not been well explained previously in a proper way. It is a process in which the purpose is to find out what would be a potential answer to the problem.

This method of research enables you to find out what does not work as well as what does and once you have found this information, you can take measures for developing better alternatives that would improve the process being studied. The goal of explanatory research is to answer the question “How,” and it is most often conducted by people who want to understand why something works the way it does, or why something happens as it does.

Read: How to Write a Problem Statement for your Research

By using this method, researchers are able to explain why something is happening and how it happens. In other words, explanatory research can be used to “explain” something, by providing the right context. This is usually done through the use of surveys and interviews.

Importance of Explanatory Research

Explanatory research helps researchers to better understand a subject, but it does not help them to predict what might happen in the future. Explanatory research is also known by other names, such as ex post facto (Latin for “after the fact”) and causal research.

The most important goal of explanatory research is to help understand a given phenomenon. This can be done through basic or applied research . 

Basic explanatory research, also known as pure or fundamental research, is conducted without any specific real-world application in mind. Applied explanatory research attempts to develop new knowledge that can be used to improve humans’ everyday lives. 

Read: How to Write a Thesis Statement for Your Research: Tips + Examples

For example, you might want to know why people buy certain products, why companies change their business processes, or what motivates people in the workplace. Explanatory research starts with a theory or hypothesis and then gathers evidence to prove or disprove the theory. 

Most explanatory research uses surveys to gather information from a pool of respondents . The results will then provide information about the target population as a whole.

Purpose of Explanatory Research

The purpose of explanatory research is to explore a topic and develop a deeper understanding of it so that it can be described or explained more fully. The researcher sets out with a specific question or hypothesis in mind, which will guide the data collection and analysis process.

Explanatory research can take any number of forms, from experimental studies in which researchers test a hypothesis by manipulating variables, to interviews and surveys that are used to gather insights from participants about their experiences. Explanatory research seeks neither to generate new knowledge nor solve a specific problem; rather it seeks to understand why something happens.

For example, imagine that you would like to know whether one’s age affects his or her ability to use a particular type of computer software. You develop the hypothesis that older people will have more difficulty using the software than younger people. 

In order to test your hypothesis and learn more about the relationship between age and software usage, you design and conduct an explanatory study.

Read: How to Write An Abstract For Research Papers: Tips & Examples

Characteristics of Explanatory Research

Explanatory research is used to explain something that has already happened but it doesn’t try to control anything, nor does it seek to predict what will happen. Instead, its aim is to understand what has happened when it comes to a certain phenomenon.

Here are some of the characteristics of explanatory research, they include:

• It is used when the researcher wants to explain the relationship between two variables that the researcher cannot manipulate. This means that the researcher must rely on secondary data instead to understand the variables.
• In explanatory research, the data is collected before the study begins and is usually collected by a different individual/organization than that of the researcher.
• Explanatory research does not involve random sampling or random allocation (the process of assigning subjects and participants to different study groups).

Types of Explanatory Research

Explanatory research generally focuses on the “why” questions. For example, a business might ask why customers aren’t buying their product or how they can improve their sales process. Types of explanatory research include:

1. Case studies: Case studies allow researchers to examine companies that experienced the same situation as them. This helps them understand what worked and what didn’t work for the other company.

 Explore: Formplus Customer Success Stories and Case Studies

2. Literature research: Literature research involves examining and reviewing existing academic literature on a topic related to your projects, such as a particular strategy or method. Literature research allows researchers to see how other people have discussed a similar problem and how they arrived at their conclusions.

3. Observations: Observations involve gathering information by observing events without interfering with them. They’re useful for gathering information about social interactions, such as who talks to whom on a subway platform or how people react to certain ads in public spaces, like billboards and bus shelters.

4. Pilot studies: Pilot studies are small versions of larger studies that help researchers prepare for larger studies by testing out methods, procedures, or instruments before using them in the final study design.

Read: Research Report: Definition, Types + [Writing Guide]

5. Focus groups: Focus groups involves gathering a group of people so participants can share opinions, instead of answering questions

Difference between Explanatory and Exploratory Research

Explanatory research is a type of research that answers the question “why.” It explains why something happens and it helps to understand what caused something to happen.

Explanatory research always has a clear objective in mind, and it’s all about the execution of that objective. Its main focus is to answer questions like “why?” and “how?”

Exploratory research on the other hand is a form of observational research, meaning that it involves observing and measuring what already exists. Exploratory research is also used when the researcher doesn’t know what they’re looking for. 

Its purpose is to help researchers better understand a subject so that they can develop a theory. It is not about drawing any conclusion but about learning more about the subject. 

Examples of Explanatory Research

Explanatory research will make it easier to find explanations for things that are difficult to understand. 

For example, if you’re trying to figure out why someone got sick, explanatory research can help you look at all of your options and figure out what happened.

In this way, it is also used in order to determine whether or not something was caused by a person or an event. If a person was involved, you might want to consider looking at other people who may have been involved as well.

It can also be useful for determining whether or not the person who caused the problem has changed over time. This can be especially helpful when you’re dealing with a long-term relationship where there have been many changes.

Read: 21 Chrome Extensions for Academic Researchers in 2022

Let us assume a researcher wants to figure out what happened during an accident and how it happened. 

Explanatory research will try to understand if a person was driving while intoxicated, or if the person had been under the influence of alcohol or drugs at the time of their death. If they were not, then they may have had some other medical condition that caused them to pass away unexpectedly.

In the two examples, explanatory research wanted to answer the question of what happened and why did it happen.

Advantages of Explanatory Research

Here are some of the advantages of explanatory research:

• Explanatory research can explain how something happened
• It also helps to understand a cause of a phenomenon
• It is great in predicting what will happen in the future based on observations made today.
• It is also a great way to start your research if you are unfamiliar with the subject.

Disadvantages of Explanatory Research

Explanatory research is beneficial in many ways as listed above, but here are a few of the disadvantages of explanatory research.

1. Clarity on what is not known: The first disadvantage is that this kind of research is not always clear about what is and isn’t known. Which means it doesn’t always make the best use of existing information or knowledge.

You need to be specific about what you know already and how much more there might be left for future studies in order for this kind of research project to be useful at all times. This can help avoid wasting time by focusing on an issue that has already been studied enough without knowing it yet (or vice versa).

2. No clear hypothesis: Another disadvantage is that when designing experiments using this method there often isn’t any clear hypothesis about what will happen next which makes it impossible for scientists to predict

Explanatory research is taking a topic and explaining it thoroughly so that audiences have a better understanding of the topic in question. With explanatory research, having great explanations takes on more importance, so if you are a researcher in the social science field, you might want to put it to use.

Connect to Formplus, Get Started Now - It's Free!

• analytical thesis statement
• causal research
• explanatory research
• exploratory research
• target population
• busayo.longe

You may also like:

Exploratory Research: What are its Method & Examples?

Overview on exploratory research, examples and methodology. Shows guides on how to conduct exploratory research with online surveys

How to do a Meta Analysis: Methodology, Pros & Cons

In this article, we’ll go through the concept of meta-analysis, what it can be used for, and how you can use it to improve how you...

How to Write a Thesis Statement for Your Research: Tips + Examples

In this article, we’ll show you how to create different types of thesis statements plus examples you can learn from.

Descriptive Research Designs: Types, Examples & Methods

Ultimate guide to Descriptive research. Definitions, designs, types, examples and methodology.

Formplus - For Seamless Data Collection

Collect data the right way with a versatile data collection tool. try formplus and transform your work productivity today..

The Plagiarism Checker Online For Your Academic Work

Start Plagiarism Check

Editing & Proofreading for Your Research Paper

Get it proofread now

Online Printing & Binding with Free Express Delivery

Configure binding now

• Academic essay overview
• The writing process
• Structuring academic essays
• Types of academic essays
• Academic writing overview
• Sentence structure
• Academic writing process
• Improving your academic writing
• Titles and headings
• APA style overview
• APA citation & referencing
• APA structure & sections
• Citation & referencing
• Structure and sections
• APA examples overview
• Commonly used citations
• Other examples
• British English vs. American English
• Chicago style overview
• Chicago citation & referencing
• Chicago structure & sections
• Chicago style examples
• Citing sources overview
• Citation format
• Citation examples
• College essay overview
• Application
• How to write a college essay
• Types of college essays
• Commonly confused words
• Definitions
• Dissertation overview
• Dissertation structure & sections
• Dissertation writing process
• Graduate school overview
• Application & admission
• Study abroad
• Master degree
• Harvard referencing overview
• Language rules overview
• Grammatical rules & structures
• Parts of speech
• Punctuation
• Methodology overview
• Analyzing data
• Experiments
• Observations
• Inductive vs. Deductive
• Qualitative vs. Quantitative
• Types of validity
• Types of reliability
• Sampling methods
• Theories & Concepts
• Types of research studies
• Types of variables
• MLA style overview
• MLA examples
• MLA citation & referencing
• MLA structure & sections
• Plagiarism overview
• Plagiarism checker
• Types of plagiarism
• Printing production overview
• Research bias overview
• Types of research bias
• Example sections
• Types of research papers
• Research process overview
• Problem statement
• Research proposal
• Research topic
• Statistics overview
• Levels of measurment
• Frequency distribution
• Measures of central tendency
• Measures of variability
• Hypothesis testing
• Parameters & test statistics
• Types of distributions
• Correlation
• Effect size
• Hypothesis testing assumptions
• Types of ANOVAs
• Types of chi-square
• Statistical data
• Statistical models
• Spelling mistakes
• Tips overview
• Academic writing tips
• Dissertation tips
• Sources tips
• Working with sources overview
• Evaluating sources
• Finding sources
• Including sources
• Types of sources

Your Step to Success

Plagiarism Check within 10min

Printing & Binding with 3D Live Preview

Explanatory Research – Guide with Definition & Examples

How do you like this article cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Explanatory research, a vital part of research methodology , is dedicated to providing a deep understanding of a phenomenon through the explanation of causal relationships among variables. Unlike exploratory research that seeks to generate new insights or ideas, explanatory research dives deeper to identify why and how certain situations occur. This methodology is often employed when there is a clear understanding of the problem but the reasons behind it remain obscure, thereby necessitating a comprehensive explanation.

Inhaltsverzeichnis

• 1 Explanatory Research – In a Nutshell
• 2 Definition: Explanatory Research
• 3 The usage of explanatory research
• 4 Explanatory research questions
• 5 Explanatory research: Data collection
• 6 Explanatory research: Data analysis
• 7 The 5 Steps of explanatory research with examples
• 8 Explanatory vs. exploratory research
• 9 Advantages vs. disadvantages

Explanatory Research – In a Nutshell

• Explanatory research is a cornerstone of other research.
• Without an explanatory study, your future research will be incomplete and inefficient.
• This research improves survey and study design and reduces unintended bias.

Definition: Explanatory Research

Explanatory research is a study method that investigates the causes of a phenomenon when only limited data is presented. It can help you better grasp a topic, determine why a phenomenon is happening, and forecast future events.

This research can be described as a “cause and effect” model, researching previously unexplored patterns and trends in current data. Consequently, it is sometimes considered a sort of causal research .

The usage of explanatory research

Explanatory research investigates how or why something happens. Therefore, this type of research is one of the first steps in the research process , serving as a beginning point for future work. Your topic may have data, but the causal relationship you’re interested in may not.

This research helps evaluate patterns and generate hypotheses for future work. An explanatory study can help you comprehend a variable’s relationship. However, don’t expect conclusive outcomes.

Explanatory research questions

This research answers “why” and “how” inquiries, resulting in a better knowledge of a previously unsolved topic or clarification for relevant future research.

• Why do bilingual individuals exhibit more risky behavior than monolingual individuals during commercial negotiations?
• How does a child’s capacity to resist gratification predict their future success?
• Why are adolescents more prone to litter in highly littered areas than in clean areas?

Explanatory research: Data collection

After deciding on your research subject, you have numerous alternatives for research and data collection methods.

The following are some of the most prevalent research methods:

• Literature reviews
• Interviews and focus groups
• Pilot studies

Explanatory research: Data analysis

Ensure that your explanatory research is conducted appropriately and that your analysis is causal and not merely correlative.

Correlated variables are merely linked: when one changes, so does the other . There is no direct or indirect causal relationship.

Causation means independent variable changes cause dependent variable changes. The link between variables is direct.

The requirements for causal evidence are:

• Temporal : Cause must precede effect.
• Variation : Independent and dependent variable intervention must be systematic.
• Non-spurious : Be sure no mitigating factors or third hidden variables contradict your results.

The 5 Steps of explanatory research with examples

The data collection approach determines your explanatory research design. In most circumstances, you’ll utilize an experiment to test causality. The steps are illustrated in the following.

Step 1 of explanatory research: Research question

The initial stage in the research is familiarizing yourself with the topic of interest to formulate a research question.

Suppose you are interested in adult language retention rates.

You’ve examined language retention in adoptees. People who learned a foreign language as infants had an easier time learning it again than those who weren’t exposed.

You want to know how language exposure affects long-term retention. You’re designing an experiment to answer this question: How does early language exposure affect language retention in adoptees?

Step 2 of explanatory research: Hypothesis

Next, set your expectations. In some circumstances, you can use relevant literature to build your hypothesis. In other cases, the topic isn’t well-studied; therefore, you must create your theory based on instincts or literature on distant themes.

You hypothesize that individuals exposed to a language in infancy for a shorter duration will be less likely to retain features of this language than adults exposed for a longer time.

You express your predictions in terms of the null (H 0 ) and alternative (H 1 ) hypotheses:

• H 0 : Infancy language exposure does not affect language retention in adopted adults.
• H 1 : Exposure to a language in infancy improves language retention in adult adoptees.

Step 3 of explanatory research: Methodology and data collection

Next, choose your data collecting and data analysis methodologies and document them. After meticulously planning your research, you can begin data collection.

To test a causal relationship, you run an experiment. You gather a group of adults adopted from Colombia and raised in the U.S.

You compare:

• 0-6-month-old Colombian adoptees.
• 6-12 month-old Colombian adoptees
• 12-18-month-old Colombian adoptees.
• Unexposed monolingual adults.

Using a three-stage research design, you administer two tests of their Spanish language skills during the study:

• Pre-test : Several language proficiency tests are administered to identify group variations before instruction.
• Intervention : You deliver eight hours of Spanish lessons to each group.
• Post-test : After the intervention, you administer multiple language proficiency tests to determine whether there are any differences between the groups.

Step 4 of explanatory research: Analysis and results

After data collection, assess and report results.

After experimenting, you examine the data and observe that:

• The pre-exposed adults demonstrated more excellent Spanish language skills than individuals who were not pre-exposed. The post-test reveals an even more significant disparity.
• Adults adopted between 12 and 18 months had higher Spanish competence than those adopted between 0 and 6 months or 6 and 12 months, but there was no difference between the latter two groups.

For significance, use a mixed ANOVA . ANOVA indicates that pre-test differences aren’t significant, while post-test differences are.

You report your findings following the criteria of your chosen citation style between the groups.

Step 5 of explanatory research: Interpretation and recommendation

Try to explain unexpected results as you interpret them. In most circumstances, you’ll need to provide recommendations for future research.

Your findings were per your expectations. Adopted individuals who were pre-exposed to a language in infancy for a longer time have preserved more of this knowledge than people who weren’t pre-exposed.

After the intervention, this difference becomes large.

You decide to do more research and suggest some topics:

• Replicate the study with a larger sample
• Study other mother tongues (e.g., Korean, Lingala, Arabic)
• Study other linguistic features, like accent nativeness.

Explanatory vs. exploratory research

Explanatory and exploratory research are often confused. Remember, exploratory research establishes the framework for explanatory research.

Many exploratory research inquiries begin with “what.” They are intended to guide future studies and typically lack definite conclusions. The research is frequently employed as the initial step in the research process to assist you in refining your study topic and ideas.

Explanatory research questions begin with “why” or “how.” They assist you in understanding why and how something happens.

Advantages vs. disadvantages

As with any other study methodology, this research involves trade-offs: while it offers a unique set of benefits, it also has major drawbacks.

What is explanatory research?

An explanatory study investigates how or why something happens with limited information. It helps you understand a topic.

Is explanatory research quantitative or qualitative?

The explanatory research model is a quantitative strategy used to examine a hypothesis by gathering evidence that either supports or contradicts it.

When should I use explanatory research?

Explanatory research aims to explain a phenomenon. Consequently, this form of research is frequently one of the initial steps of the research process, acting as a springboard for subsequent analysis.

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

• External Media

Individual Privacy Preferences

Cookie Details Privacy Policy Imprint

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Accept all Save

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Privacy Policy Imprint

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 3: Developing a Research Question

3.2 Exploration, Description, Explanation

As you can see, there is much to think about and many decisions to be made as you begin to define your research question and your research project. Something else you will need to consider in the early stages is whether your research will be exploratory, descriptive, or explanatory. Each of these types of research has a different aim or purpose, consequently, how you design your research project will be determined in part by this decision. In the following paragraphs we will look at these three types of research.

Exploratory research

Researchers conducting exploratory research are typically at the early stages of examining their topics. These sorts of projects are usually conducted when a researcher wants to test the feasibility of conducting a more extensive study; he or she wants to figure out the lay of the land with respect to the particular topic. Perhaps very little prior research has been conducted on this subject. If this is the case, a researcher may wish to do some exploratory work to learn what method to use in collecting data, how best to approach research participants, or even what sorts of questions are reasonable to ask. A researcher wanting to simply satisfy his or her own curiosity about a topic could also conduct exploratory research. Conducting exploratory research on a topic is often a necessary first step, both to satisfy researcher curiosity about the subject and to better understand the phenomenon and the research participants in order to design a larger, subsequent study. See Table 2.1 for examples.

Descriptive research

Sometimes the goal of research is to describe or define a particular phenomenon. In this case, descriptive research would be an appropriate strategy. A descriptive may, for example, aim to describe a pattern. For example, researchers often collect information to describe something for the benefit of the general public. Market researchers rely on descriptive research to tell them what consumers think of their products. In fact, descriptive research has many useful applications, and you probably rely on findings from descriptive research without even being aware that that is what you are doing. See Table 3.1 for examples.

Explanatory research

The third type of research, explanatory research, seeks to answer “why” questions. In this case, the researcher is trying to identify the causes and effects of whatever phenomenon is being studied. An explanatory study of college students’ addictions to their electronic gadgets, for example, might aim to understand why students become addicted. Does it have anything to do with their family histories? Does it have anything to do with their other extracurricular hobbies and activities? Does it have anything to do with the people with whom they spend their time? An explanatory study could answer these kinds of questions. See Table 3.1 for examples.

Table 3.1 Exploratory, descriptive and explanatory research differences (Adapted from Adjei, n.d.).

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Community Blog

Keep up-to-date on postgraduate related issues with our quick reads written by students, postdocs, professors and industry leaders.

Types of Research – Explained with Examples

• By DiscoverPhDs
• October 2, 2020

Types of Research

Research is about using established methods to investigate a problem or question in detail with the aim of generating new knowledge about it.

It is a vital tool for scientific advancement because it allows researchers to prove or refute hypotheses based on clearly defined parameters, environments and assumptions. Due to this, it enables us to confidently contribute to knowledge as it allows research to be verified and replicated.

Knowing the types of research and what each of them focuses on will allow you to better plan your project, utilises the most appropriate methodologies and techniques and better communicate your findings to other researchers and supervisors.

Classification of Types of Research

There are various types of research that are classified according to their objective, depth of study, analysed data, time required to study the phenomenon and other factors. It’s important to note that a research project will not be limited to one type of research, but will likely use several.

According to its Purpose

Theoretical research.

Theoretical research, also referred to as pure or basic research, focuses on generating knowledge , regardless of its practical application. Here, data collection is used to generate new general concepts for a better understanding of a particular field or to answer a theoretical research question.

Results of this kind are usually oriented towards the formulation of theories and are usually based on documentary analysis, the development of mathematical formulas and the reflection of high-level researchers.

Applied Research

Here, the goal is to find strategies that can be used to address a specific research problem. Applied research draws on theory to generate practical scientific knowledge, and its use is very common in STEM fields such as engineering, computer science and medicine.

This type of research is subdivided into two types:

• Technological applied research : looks towards improving efficiency in a particular productive sector through the improvement of processes or machinery related to said productive processes.
• Scientific applied research : has predictive purposes. Through this type of research design, we can measure certain variables to predict behaviours useful to the goods and services sector, such as consumption patterns and viability of commercial projects.

According to your Depth of Scope

Exploratory research.

Exploratory research is used for the preliminary investigation of a subject that is not yet well understood or sufficiently researched. It serves to establish a frame of reference and a hypothesis from which an in-depth study can be developed that will enable conclusive results to be generated.

Because exploratory research is based on the study of little-studied phenomena, it relies less on theory and more on the collection of data to identify patterns that explain these phenomena.

Descriptive Research

The primary objective of descriptive research is to define the characteristics of a particular phenomenon without necessarily investigating the causes that produce it.

In this type of research, the researcher must take particular care not to intervene in the observed object or phenomenon, as its behaviour may change if an external factor is involved.

Explanatory Research

Explanatory research is the most common type of research method and is responsible for establishing cause-and-effect relationships that allow generalisations to be extended to similar realities. It is closely related to descriptive research, although it provides additional information about the observed object and its interactions with the environment.

Correlational Research

The purpose of this type of scientific research is to identify the relationship between two or more variables. A correlational study aims to determine whether a variable changes, how much the other elements of the observed system change.

According to the Type of Data Used

Qualitative research.

Qualitative methods are often used in the social sciences to collect, compare and interpret information, has a linguistic-semiotic basis and is used in techniques such as discourse analysis, interviews, surveys, records and participant observations.

In order to use statistical methods to validate their results, the observations collected must be evaluated numerically. Qualitative research, however, tends to be subjective, since not all data can be fully controlled. Therefore, this type of research design is better suited to extracting meaning from an event or phenomenon (the ‘why’) than its cause (the ‘how’).

Quantitative Research

Quantitative research study delves into a phenomena through quantitative data collection and using mathematical, statistical and computer-aided tools to measure them . This allows generalised conclusions to be projected over time.

According to the Degree of Manipulation of Variables

Experimental research.

It is about designing or replicating a phenomenon whose variables are manipulated under strictly controlled conditions in order to identify or discover its effect on another independent variable or object. The phenomenon to be studied is measured through study and control groups, and according to the guidelines of the scientific method.

Non-Experimental Research

Also known as an observational study, it focuses on the analysis of a phenomenon in its natural context. As such, the researcher does not intervene directly, but limits their involvement to measuring the variables required for the study. Due to its observational nature, it is often used in descriptive research.

Quasi-Experimental Research

It controls only some variables of the phenomenon under investigation and is therefore not entirely experimental. In this case, the study and the focus group cannot be randomly selected, but are chosen from existing groups or populations . This is to ensure the collected data is relevant and that the knowledge, perspectives and opinions of the population can be incorporated into the study.

According to the Type of Inference

Deductive investigation.

In this type of research, reality is explained by general laws that point to certain conclusions; conclusions are expected to be part of the premise of the research problem and considered correct if the premise is valid and the inductive method is applied correctly.

Inductive Research

In this type of research, knowledge is generated from an observation to achieve a generalisation. It is based on the collection of specific data to develop new theories.

Hypothetical-Deductive Investigation

It is based on observing reality to make a hypothesis, then use deduction to obtain a conclusion and finally verify or reject it through experience.

According to the Time in Which it is Carried Out

Longitudinal study (also referred to as diachronic research).

It is the monitoring of the same event, individual or group over a defined period of time. It aims to track changes in a number of variables and see how they evolve over time. It is often used in medical, psychological and social areas .

Cross-Sectional Study (also referred to as Synchronous Research)

Cross-sectional research design is used to observe phenomena, an individual or a group of research subjects at a given time.

According to The Sources of Information

Primary research.

This fundamental research type is defined by the fact that the data is collected directly from the source, that is, it consists of primary, first-hand information.

Secondary research

Unlike primary research, secondary research is developed with information from secondary sources, which are generally based on scientific literature and other documents compiled by another researcher.

According to How the Data is Obtained

Documentary (cabinet).

Documentary research, or secondary sources, is based on a systematic review of existing sources of information on a particular subject. This type of scientific research is commonly used when undertaking literature reviews or producing a case study.

Field research study involves the direct collection of information at the location where the observed phenomenon occurs.

From Laboratory

Laboratory research is carried out in a controlled environment in order to isolate a dependent variable and establish its relationship with other variables through scientific methods.

Mixed-Method: Documentary, Field and/or Laboratory

Mixed research methodologies combine results from both secondary (documentary) sources and primary sources through field or laboratory research.

Do you need to have published papers to do a PhD? The simple answer is no but it could benefit your application if you can.

A concept paper is a short document written by a researcher before starting their research project, explaining what the study is about, why it is needed and the methods that will be used.

Find out the differences between a Literature Review and an Annotated Bibliography, whey they should be used and how to write them.

Join thousands of other students and stay up to date with the latest PhD programmes, funding opportunities and advice.

Browse PhDs Now

You’ve impressed the supervisor with your PhD application, now it’s time to ace your interview with these powerful body language tips.

A thesis and dissertation appendix contains additional information which supports your main arguments. Find out what they should include and how to format them.

Dr Ilesanmi has a PhD in Applied Biochemistry from the Federal University of Technology Akure, Ondo State, Nigeria. He is now a lecturer in the Department of Biochemistry at the Federal University Otuoke, Bayelsa State, Nigeria.

Emma is a third year PhD student at the University of Rhode Island. Her research focuses on the physiological and genomic response to climate change stressors.

Join Thousands of Students

Causal Research (Explanatory research)

Causal research, also known as explanatory research is conducted in order to identify the extent and nature of cause-and-effect relationships. Causal research can be conducted in order to assess impacts of specific changes on existing norms, various processes etc.

Causal studies focus on an analysis of a situation or a specific problem to explain the patterns of relationships between variables. Experiments  are the most popular primary data collection methods in studies with causal research design.

The presence of cause cause-and-effect relationships can be confirmed only if specific causal evidence exists. Causal evidence has three important components:

1. Temporal sequence . The cause must occur before the effect. For example, it would not be appropriate to credit the increase in sales to rebranding efforts if the increase had started before the rebranding.

2. Concomitant variation . The variation must be systematic between the two variables. For example, if a company doesn’t change its employee training and development practices, then changes in customer satisfaction cannot be caused by employee training and development.

3. Nonspurious association . Any covarioaton between a cause and an effect must be true and not simply due to other variable. In other words, there should be no a ‘third’ factor that relates to both, cause, as well as, effect.

The table below compares the main characteristics of causal research to exploratory and descriptive research designs: [1]

Main characteristics of research designs

 Examples of Causal Research (Explanatory Research)

The following are examples of research objectives for causal research design:

• To assess the impacts of foreign direct investment on the levels of economic growth in Taiwan
• To analyse the effects of re-branding initiatives on the levels of customer loyalty
• To identify the nature of impact of work process re-engineering on the levels of employee motivation

Advantages of Causal Research (Explanatory Research)

• Causal studies may play an instrumental role in terms of identifying reasons behind a wide range of processes, as well as, assessing the impacts of changes on existing norms, processes etc.
• Causal studies usually offer the advantages of replication if necessity arises
• This type of studies are associated with greater levels of internal validity due to systematic selection of subjects

Disadvantages of Causal Research (Explanatory Research)

• Coincidences in events may be perceived as cause-and-effect relationships. For example, Punxatawney Phil was able to forecast the duration of winter for five consecutive years, nevertheless, it is just a rodent without intellect and forecasting powers, i.e. it was a coincidence.
• It can be difficult to reach appropriate conclusions on the basis of causal research findings. This is due to the impact of a wide range of factors and variables in social environment. In other words, while casualty can be inferred, it cannot be proved with a high level of certainty.
• It certain cases, while correlation between two variables can be effectively established; identifying which variable is a cause and which one is the impact can be a difficult task to accomplish.

My e-book,  The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance  contains discussions of theory and application of research designs. The e-book also explains all stages of the  research process  starting from the  selection of the research area  to writing personal reflection. Important elements of dissertations such as  research philosophy ,  research approach ,  methods of data collection ,  data analysis  and  sampling  are explained in this e-book in simple words.

John Dudovskiy

[1] Source: Zikmund, W.G., Babin, J., Carr, J. & Griffin, M. (2012) “Business Research Methods: with Qualtrics Printed Access Card” Cengage Learning

Explanatory Research | The Ultimate Guide

March 10, 2019

Introduction.

Explanatory Research is conducted for a problem that was not well researched before, demands priorities, generates operational definitions and provides a better-researched model.

Explanatory research is actually a type of research design that focuses on explaining the aspects of your study. The researcher starts with a general idea and uses research as a tool that could lead to the subjects that would be dealt with in the incoming future.

• How and from where you will begin your research?

It is meant to provide details where a small amount of information exists for a certain product in mind of that researcher. For starting your research, you need to create a research outline or speech outline to pitch your research idea while writing a research proposal to your professor or a boss or in a board meeting.

• How to write PhD Research Proposal

Explanatory Research is conducted in order to help us find the problem that was not studied before in-depth.  Explanatory research is not used to give us some conclusive evidence but helps us in understanding the problem more efficiently.

When conducting the research, the researcher should be able to adapt himself/herself to the new data and the new insight.

It does not aim to provide final and conclusive answers to the research questions but allows the researcher to explore the research with a varying level of depths.

“Also it has been noticed that “exploratory research is the examination, which shapes the foundation for different inquiries about, it is the building obstruct for alternate looks into” ,it is the building block for the other researchers.

It can even help in deciding the exploration configuration, testing philosophy and information gathering strategy”. Research allows the researcher to tackle such problems where no or less research has been done.

Purpose of Explanatory Research

1. increasing understanding.

The purpose of explanatory research is to increase the understanding of a researcher on a certain subject. It does not provide conclusive results because of the lack of its statistical strength, but it makes the researcher determine how and why things happen.

2. The flexibility of Sources

Secondary sources, such as published literature or data, are commonly used in the explanatory type of research. Care ought to be taken to choose a scope of fair-minded sources to give a wide and balanced comprehension of the subject.

3. Better Conclusions

Exp-Research can be very advantageous in directing subsequent research approaches. A great understanding of the subject allows the researcher to hone subsequent research questions and can greatly increase the usefulness of a study’s conclusions.

This exploration is likewise exceptionally valuable in deciding the best way to deal with accomplish a specialist’s goal.

Explanatory Research Challenges

1. bias information.

Exp-Research generates such types of information and interpretations which could sometimes lead to banal information.

2. Useless samples

Exp-Research studies make use of modest number samples which could not be for a targeted/ specific type of audience.

Explanatory Research Types

Some of the popular methods of explanatory research design include literature searches, depth interviews, focus groups, and case analysis.

• Literature Research
• In-depth study of every single problem
• Focus Group Research
• Case Analysis Research

1. Literature search

A literature search is one of the fastest and least expensive means to discover hypothesis and provide information about the subject we’re studying.

There is an enormous amount of information available on the internet, libraries. The literature search may include magazines, newspapers, trade literature, and academic literature.

Literature research example:  Expect an issue is “The reason is item deals lower?” This can without much of a stretch be assessed with the guide of distributed information which ought to specify “whether the issue is an “industry issue” or a “firm issue”.

2. Depth interview

The literature search is a good start but it would be much preferred to talk to a person who is well informed about the specific subject that you’re studying.

These people can be professionals or persons outside the organization. Depth interviews are widely used to tap information and the experience of the individuals with the information related to the specific subject we’re studying.

Anyone with information related to the problem is a strong candidate for the depth interview.

Depth Interview Example: A youngsters’ book distributor got valuable data in regards to a business decay by talking with administrators and teachers.

And who uncovered that expanding quantities of individuals were utilizing library offices and conceivably purchasing fewer books for their kids.

3. Focus groups

Another method used is the gathering of the people who have a common objective and has information about the specific problem at hand.

The focus group can have 8-12 members. While selecting the members, it should be kept in mind that the individuals have information about the problem.

4. Case Analysis

Researchers can understand and tackle the problem more efficiently by dealing with the carefully selected cases or cases of the phenomenon.

Analysis of the case of the organization which has gone through the same case will help in dealing with the problem more efficiently.

Case Analysis Example: L.L.Bean is perceived for its excellent request satisfaction. Not with standing amid the bustling Christmas season, the company, for the most part, fills more than 99 % of its requests accurately.

Hence, different organizations have tried to enhance their own particular request satisfaction by bench-marking L.L.Bean.

Why we need Explanatory Research?

The Explanatory Research allows the researcher to provide deep insight into a specific subject, which gives birth to more subjects and provides more opportunities for the researchers to study new things and questions new things.

The deep study of subjects creates a cycle and, the critical thinking/study of the subject creates more questions and those questions lead to more ways for the researchers to study more things related to that subject.

Explanatory Research in Modern Society

Exploratory researchers are normally led when an issue is not obviously characterized. It permits the agent to familiarize himself with the issue or idea to be examined, and conceivably create theories (the meaning of theory) to be tried.

By and large, this research is completed by the utilization of center gatherings or little gathering dialog’s, which is every now and again used in looking into the market.

Explanatory Research can be immensely valuable for social research. They are vital when an agent is breaking new ground and they ordinarily convey new data about a point for research. They’ve likewise been a hot-spot for the grounded hypothesis.

Exploratory research studies have three main purposes

• To fulfill the researcher’s curiosity and need for greater understanding.
• Testing the livability of beginning a more top to bottom review.
• To build up the techniques to be utilized as a part of any after research ventures.

Explanatory Research and Descriptive Research

• Descriptive research, being quantitative in nature, is not efficient to open-ended questions, this type of research can answer these questions more efficiently.
• research is more flexible as compared to that of descriptive research.
• The descriptive research uses tools like mean, average, median and frequency. On the other hand, Explanatory research allows the researcher to use the tools which are more qualitative in nature.
• The amount of information that the researcher has in mind, determines which type of research he/she should use to get better results. With only vague ideas in mind, it would be good for the researcher to go to exp. research. On the other hand, information like quantitative data allows the researcher to go for descriptive research which leads to unearthing specific relationships.
• Explanatory research needs to be conducted first, and then use that collection of information which is required for descriptive research.

The explanatory research is such a type of research that is a pillar of the other type of researchers. Before initiating work for your next research, one should always conduct explanatory research first, because without it the research would be incomplete and it wouldn’t be as efficient.

Explanatory research works to give your survey and research design a better focus and significantly limits any unintended bias information.

8 thoughts on “Explanatory Research | The Ultimate Guide”

What is the date of this article, I want to be able to reference it.

i need such guidance

• Pingback: Research Design - Types of Research Design - Scholarship Fellow

Could I get the date for cite this post?

Are you sure you aretalking about explanatory research or exploratory research ?

thank you professor it help me a lot, but I have a problem in citing your work

sorry helps

• Pingback: PhD Research Proposal for Scholarship - ScholarshipFellow

Leave a Comment Cancel reply

Save my name, email, and website in this browser for the next time I comment.

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

3.1.5: Types of Scientific Research

• Last updated
• Save as PDF
• Page ID 131528

Depending on the purpose of research, scientific research projects can be grouped into three types: exploratory, descriptive, and explanatory. Exploratory research is often conducted in new areas of inquiry, where the goals of the research are: (1) to scope out the magnitude or extent of a particular phenomenon, problem, or behavior, (2) to generate some initial ideas (or “hunches”) about that phenomenon, or (3) to test the feasibility of undertaking a more extensive study regarding that phenomenon. For instance, if the citizens of a country are generally dissatisfied with governmental policies regarding during an economic recession, exploratory research may be directed at measuring the extent of citizens’ dissatisfaction, understanding how such dissatisfaction is manifested, such as the frequency of public protests, and the presumed causes of such dissatisfaction, such as ineffective government policies in dealing with inflation, interest rates, unemployment, or higher taxes. Such research may include examination of publicly reported figures, such as estimates of economic indicators, such as gross domestic product (GDP), unemployment, and consumer price index, as archived by third-party sources, obtained through interviews of experts, eminent economists, or key government officials, and/or derived from studying historical examples of dealing with similar problems. This research may not lead to a very accurate understanding of the target problem, but may be worthwhile in scoping out the nature and extent of the problem and serve as a useful precursor to more in-depth research.

Descriptive research is directed at making careful observations and detailed documentation of a phenomenon of interest. These observations must be based on the scientific method (i.e., must be replicable, precise, etc.), and therefore, are more reliable than casual observations by untrained people. Examples of descriptive research are tabulation of demographic statistics by the United States Census Bureau or employment statistics by the Bureau of Labor, who use the same or similar instruments for estimating employment by sector or population growth by ethnicity over multiple employment surveys or censuses. If any changes are made to the measuring instruments, estimates are provided with and without the changed instrumentation to allow the readers to make a fair before-and-after comparison regarding population or employment trends. Other descriptive research may include chronicling ethnographic reports of gang activities among adolescent youth in urban populations, the persistence or evolution of religious, cultural, or ethnic practices in select communities, and the role of technologies such as Twitter and instant messaging in the spread of democracy movements in Middle Eastern countries.

Explanatory research seeks explanations of observed phenomena, problems, or behaviors. While descriptive research examines the what, where, and when of a phenomenon, explanatory research seeks answers to why and how types of questions. It attempts to “connect the dots” in research, by identifying causal factors and outcomes of the target phenomenon. Examples include understanding the reasons behind adolescent crime or gang violence, with the goal of prescribing strategies to overcome such societal ailments. Most academic or doctoral research belongs to the explanation category, though some amount of exploratory and/or descriptive research may also be needed during initial phases of academic research. Seeking explanations for observed events requires strong theoretical and interpretation skills, along with intuition, insights, and personal experience. Those who can do it well are also the most prized scientists in their disciplines.

Home » Education » What is the Difference Between Explanatory and Exploratory Research

What is the Difference Between Explanatory and Exploratory Research

The main difference between explanatory and exploratory research is that explanatory research explains why certain phenomena work in the way that they do, whereas exploratory research explores and investigates a problem that is not clearly defined.

Explanatory and exploratory research are two types of research that are important in analyzing problems. A researcher conducts exploratory research when he or she has just begun researching and wants to understand and explore the topic generally. A researcher will use explanatory research when he or she wants to explain why a certain phenomenon happens.

Key Areas Covered

1.  What is Explanatory Research      – Definition, Features, Types 2.  What is Exploratory Research      – Definition, Features 3. Difference Between Explanatory vs Exploratory Research      – Comparison of Key Differences

What is Explanatory Research

Explanatory research is an attempt to explain why certain phenomena work in the way that they do. We use the term explanatory research to identify research studies that answer this ‘why question’.  This type of research study attempts to link different ideas to understand the nature of cause-and-effect relationships. In other words, explanatory research analyzes specific problems and explains the patterns of relationships between variables. However, it’s important to know that most research studies start from exploratory research, descriptive research, and then explanatory research.

For example, exploratory research will explore the general phenomenon of students failing an exam; descriptive research will describe how many students have failed the exam, while explanatory research will analyze why students failed the exam. Similarly, if someone says they are carrying out an explanatory study on student’s addiction to smartphones, that study will mainly explain the reasons behind students’ addiction or factors that contribute to the addiction.

Types of Explanatory Research

The most common types of explanatory research involve in-depth interviews, literature research, case studies , and focus group research. Interviews usually involve an expert in the field who can explain the phenomena under investigation. Literature research, on the other hand, involves searching information from journal articles , newspapers, and other relevant sources.

What is Exploratory Research

Exploratory research, as its name suggests, is an attempt to explore and investigate a problem that is not clearly defined. It merely explores the research problem and does not offer final or conclusive solutions to existing problems. In this type of research, the researcher starts with general ideas to get an idea about how to best approach the research subjects, what methods to use, and what type of data to gather. Researchers usually conduct this type of research when they want to test the feasibility of conducting an extensive study on a particular topic. This type of research is typically conducted for problems at a preliminary stage. Furthermore, in this type of research, the researcher should be willing to change his direction according to new insights or data he gains.

There are different types of exploratory research methods. Primary research methods involve surveys, polls, interviews, focus groups, and observations, whereas secondary research methods involve online research, literature research and case study research. Overall exploratory research studies do not have a proper structure and involve several general steps, including identifying the problem, creating the hypothesis, and further research.

Difference Between Explanatory and Exploratory Research

Explanatory research is a type of research that attempts to explain why certain phenomena work in the way that they do. Exploratory research, on the other hand, is a type of research that attempts to explore and investigate a problem that is not clearly defined.

While explanatory research links different ideas to understand the nature of cause-and-effect relationships in order to explain why certain phenomena occur, exploratory research explores the research problem but does not offer final or conclusive solutions to existing problems.

Explanatory research is usually conducted after exploratory research and descriptive research, whereas exploratory research is conducted at the preliminary stage.

1. DeCarlo, Matthew. “ 7.1 Types of Research .” Scientific Inquiry in Social Work, Open Social Work Education. 2. Consultores, Bastis. “ The Importance of Explanatory Research .” Online Tesis.

Image Courtesy:

1. “ Research Scene Vector ” By Videoplasty.com (CC BY-SA 4.0) via Commons Wikimedia

About the Author: Hasa

Hasanthi is a seasoned content writer and editor with over 8 years of experience. Armed with a BA degree in English and a knack for digital marketing, she explores her passions for literature, history, culture, and food through her engaging and informative writing.

​You May Also Like These

Leave a reply cancel reply.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

7.1 Types of research

Learning objectives.

• Differentiate among exploratory, descriptive, and explanatory research studies

A recent news story about college students’ addictions to electronic gadgets (Lisk, 2011)  [1] describes findings from some current research by Professor Susan Moeller and colleagues from the University of Maryland ( http://withoutmedia.wordpress.com ). The story raises a number of interesting questions. Just what sorts of gadgets are students addicted to? How do these addictions work? Why do they exist, and who is most likely to experience them?

Social science research is great for answering just these sorts of questions. But in order to answer our questions well, we must take care in designing our research projects. In this chapter, we’ll consider what aspects of a research project should be considered at the beginning, including specifying the goals of the research, the components that are common across most research projects, and a few other considerations.

One of the first things to think about when designing a research project is what you hope to accomplish, in very general terms, by conducting the research. What do you hope to be able to say about your topic? Do you hope to gain a deep understanding of whatever phenomenon it is that you’re studying, or would you rather have a broad, but perhaps less deep, understanding? Do you want your research to be used by policymakers or others to shape social life, or is this project more about exploring your curiosities? Your answers to each of these questions will shape your research design.

Exploration, description, and explanation

You’ll need to decide in the beginning phases whether your research will be exploratory, descriptive, or explanatory. Each has a different purpose, so how you design your research project will be determined in part by this decision.

Researchers conducting exploratory research are typically at the early stages of examining their topics. These sorts of projects are usually conducted when a researcher wants to test the feasibility of conducting a more extensive study and to figure out the “lay of the land” with respect to the particular topic. Perhaps very little prior research has been conducted on this subject. If this is the case, a researcher may wish to do some exploratory work to learn what method to use in collecting data, how best to approach research subjects, or even what sorts of questions are reasonable to ask. A researcher wanting to simply satisfy her own curiosity about a topic could also conduct exploratory research. In the case of the study of college students’ addictions to their electronic gadgets, a researcher conducting exploratory research on this topic may simply wish to learn more about students’ use of these gadgets. Because these addictions seem to be a relatively new phenomenon, an exploratory study of the topic might make sense as an initial first step toward understanding it.

It is important to note that exploratory designs do not make sense for topic areas with a lot of existing research. For example, the question “What are common interventions for parents who neglect their children?” would not make much sense as a research question. One could simply look at journal articles and textbooks to see what interventions are commonly used with this population. Exploratory questions are best suited to topics that have not been studied. Students may sometimes say there is not much literature on their chosen topic, when there is in fact a large body of literature on that topic. However, that said, there are a few students each semester who pick a topic for which there is little existing research. Perhaps, if you were looking at child neglect interventions for parents who identify as transgender or parents who are refugees from the Syrian civil war, less would be known about child neglect for those specific populations. In that case, an exploratory design would make sense as there is less literature to guide your study.

Another purpose of research is to describe or define a particular phenomenon, termed descriptive research . For example, a social work researcher may want to understand what it means to be a first-generation college student or a resident in a psychiatric group home. In this case, descriptive research would be an appropriate strategy. A descriptive study of college students’ addictions to their electronic gadgets, for example, might aim to describe patterns in how many hours students use gadgets or which sorts of gadgets students tend to use most regularly.

Researchers at the Princeton Review conduct descriptive research each year when they set out to provide students and their parents with information about colleges and universities around the United States. They describe the social life at a school, the cost of admission, and student-to-faculty ratios (to name just a few of the categories reported). Although students and parents may be able to obtain much of this information on their own, having access to the data gathered by a team of researchers is much more convenient and less time consuming.

Social workers often rely on descriptive research to tell them about their service area. Keeping track of the number of children receiving foster care services, their demographic makeup (e.g., race, gender), and length of time in care are excellent examples of descriptive research. On a more macro-level, the Centers for Disease Control provides a remarkable amount of descriptive research on mental and physical health conditions. In fact, descriptive research has many useful applications, and you probably rely on findings from descriptive research without even being aware that that is what you are doing.

Finally, social work researchers often aim to explain why particular phenomena work in the way that they do. Research that answers “why” questions is referred to as explanatory research. In this case, the researcher is trying to identify the causes and effects of whatever phenomenon she is studying. An explanatory study of college students’ addictions to their electronic gadgets might aim to understand why students become addicted. Does it have anything to do with their family histories? With their other extracurricular hobbies and activities? With whom they spend their time? An explanatory study could answer these kinds of questions.

There are numerous examples of explanatory social scientific investigations. For example, in a recent study, Dominique Simons and Sandy Wurtele (2010)  [2] sought to discover whether receiving corporal punishment from parents led children to turn to violence in solving their interpersonal conflicts with other children. In their study of 102 families with children between the ages of 3 and 7, the researchers found that experiencing frequent spanking did, in fact, result in children being more likely to accept aggressive problem-solving techniques. Another example of explanatory research can be seen in Robert Faris and Diane Felmlee’s (2011)  [3] research study on the connections between popularity and bullying. From their study of 8th, 9th, and 10th graders in 19 North Carolina schools, they found that aggression increased as adolescents’ popularity increased.  [4]

The choice between descriptive, exploratory, and explanatory research should be made with your research question in mind. What does your question ask? Are you trying to learn the basics about a new area, establish a clear “why” relationship, or define or describe an activity or concept? In the next section, we will explore how each type of research is associated with different methods, paradigms, and forms of logic.

Key Takeaways

• Exploratory research is usually conducted when a researcher has just begun an investigation and wishes to understand the topic generally.
• Descriptive research is research that aims to describe or define the topic at hand.
• Explanatory research is research that aims to explain why particular phenomena work in the way that they do.
• Descriptive research- research that describes or define a particular phenomenon
• Explanatory research- explains why particular phenomena work in the way that they do, answers “why” questions
• Exploratory research- conducted during the early stages of a project, usually when a researcher wants to test the feasibility of conducting a more extensive study

Image attributions

Pencil by kaboompics CC-0

Two men and one woman in a photo by Rawpixel.com CC-0

• Lisk, J. (2011). Addiction to our electronic gadgets. Retrieved from:  https://www.youtube.com/watch?v=9lVHZZG5qvw ↵
• Simons, D. A., & Wurtele, S. K. (2010). Relationships between parents’ use of corporal punishment and their children’s endorsement of spanking and hitting other children. Child Abuse & Neglect, 34 , 639–646. ↵
• Faris, R., & Felmlee, D. (2011). Status struggles: Network centrality and gender segregation in same- and cross-gender aggression. American Sociological Review, 76 , 48–73. The study has also been covered by several media outlets: Pappas, S. (2011). Popularity increases aggression in kids, study finds. Retrieved from:  http://www.livescience.com/11737-popularity-increases-aggression-kids-study-finds.html ↵
• This pattern was found until adolescents reached the top 2% in the popularity ranks. After that, aggression declines. ↵

Scientific Inquiry in Social Work Copyright © 2018 by Matthew DeCarlo is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

• Scroll to top
• Dark Light Dark Light

Explanatory vs Exploratory Research- What’s the Difference?

• Author Survey Point Team
• Published July 6, 2023

The way researchers conduct their studies has advanced in recent years. New methodologies have emerged that now provide a better view of the population and their behavior. Explanatory, descriptive, and exploratory research are the three most popular types of research among researchers.

Even though these techniques may sound similar to you, they differ significantly in a number of ways. Each of these research types serves a specific function and has a specific application. Therefore how you plan the research project will be heavily influenced by this choice.

Today we will examine the difference between exploratory, descriptive, and explanatory research types. We will primarily focus on explanatory and exploratory research and look at their key examples. But before diving deep into their differences, let us try to understand the meaning of these research types. 

Table of Contents

Explanatory Research

The explanatory research method tries to explain the phenomenon that is being studied. This type of research essentially answers the question of ‘why.’ It uses different ideas and concepts to establish a cause-and-effect relationship . The relationship highlights the factors and causes behind the occurrence of a particular incident. It helps us identify the problems that need to be solved.

This research method is used when a specific phenomenon is observed and defined. Then the explanatory research tries to discover why and how the phenomenon happened. It tests the already established hypothesis. 

Largely, this type of research uses quantitative data. The data used is secondary in nature as it is not collected from a primary or direct source. 

Exploratory Research

Exploratory research is a type of early-stage study. It aims to analyze and explore an issue that still needs to be defined. Very little to no prior literature is available to guide the research’s direction in the chosen research topic. 

This preliminary research method tries to find and develop the most efficient process , data collection procedure, and analytical tools. However, it does not offer any definite conclusions or findings. 

This research technique evaluates if a certain phenomenon is capable of further investigation in terms of its scope and feasibility. It requires a comprehensive inquiry. Such exploratory research serves as a foundation for later research as well.

One of the most confusing questions frequently asked is: Is exploratory research qualitative or quantitative? 

Since exploratory research aims to develop fresh hypotheses and ideas that can direct future studies, it typically uses qualitative data collection methods. However, quantitative data collection methods, like surveys, can also be used in exploratory research to collect primary information that can help future research. 

SurveyPoint can help you build comprehensive surveys that are easy to float and collect responses. You can custom-build the template and make it relevant to your industry. 

Descriptive Research

When research is concerned with describing a phenomenon and its characteristics, the descriptive research method is used. It is very popular in market research for describing the features of a target population. 

This type of research aims to describe patterns. Qualitative and quantitative both types of data can be used in this research methodology. An example of descriptive research can be a study that describes the demographic features of a particular population. 

Explanatory Research vs Exploratory Research

Now let us look at the major differences between explanatory and exploratory research. 

• Different Phases of Study

Explanatory research is conducted when the phenomenon is defined and the hypothesis is already established. This is the latter phase of the research. On the other hand, exploratory research is the initial phase where a new phenomenon is being observed and explored.

• Framework and Structure

The exploratory research does not have any strict framework or structure. You can choose whichever method suits you best. However, the explanatory research method is very systematic and structured in a proper manner. 

It is very much possible that the exploratory theory may not provide any definite conclusion or result. However, explanatory research provides answers by connecting multiple data points to independent variables. 

• Research Method

Both these techniques use different research methods as their objectives are different. Explanatory research moves forward by collecting data that confirms or contradicts a preconceived hypothesis, whereas exploratory research employs questioning mechanisms to uncover the best practices.

Explanatory vs Exploratory Research Examples

Assume that a researcher wants to study caffeine’s effect on adults’ sleep quality. They randomly select subjects for their experiment. The selected sample had to drink either a caffeinated or a non-caffeinated beverage before bed every day. 

The researcher leverages a standardized questionnaire to assess the participants’ sleep quality. The study aims to demonstrate a causal link between coffee consumption and sleep quality.

Now suppose that researchers want to study why people buy a particular coffee brand. They will collect data from coffee consumers through different methods to explore their attitudes and opinion toward different coffee labels. The study aims to collect data and pinpoint potential research questions or hypotheses in this research scenario.

Similarities Between Exploratory and Explanatory Research

Apart from their differences, there are some similarities between exploratory and explanatory research as well. The most prominent similarity between the two is that both use scientific data collection methods and scientific analysis. Additionally, both exploratory and explanatory research can result in new research questions or hypotheses that can direct future investigations and advance our understanding of a subject.

You must first understand your exact research question, the nature of the phenomena being studied, and the resources you have at your disposal. These will help you determine which research technique can be a better fit based on your goals. Ultimately, the type of research methodology to choose can have a grave impact on your overall research process. 

Survey Point Team

Recent posts.

• Posted by Survey Point Team

Everything You Need To Know About The Power of Gratitude

How to Master Workload Management in 2024

How to Identify and Prevent Bad Research Samples

• Privacy Policy

Buy Me a Coffee

Home » Exploratory Research – Types, Methods and Examples

Exploratory Research – Types, Methods and Examples

Table of Contents

Exploratory Research

Definition:

Exploratory research is a type of research design that is used to investigate a research question when the researcher has limited knowledge or understanding of the topic or phenomenon under study.

The primary objective of exploratory research is to gain insights and gather preliminary information that can help the researcher better define the research problem and develop hypotheses or research questions for further investigation.

Exploratory Research Methods

There are several types of exploratory research, including:

Literature Review

This involves conducting a comprehensive review of existing published research, scholarly articles, and other relevant literature on the research topic or problem. It helps to identify the gaps in the existing knowledge and to develop new research questions or hypotheses.

Pilot Study

A pilot study is a small-scale preliminary study that helps the researcher to test research procedures, instruments, and data collection methods. This type of research can be useful in identifying any potential problems or issues with the research design and refining the research procedures for a larger-scale study.

This involves an in-depth analysis of a particular case or situation to gain insights into the underlying causes, processes, and dynamics of the issue under investigation. It can be used to develop a more comprehensive understanding of a complex problem, and to identify potential research questions or hypotheses.

Focus Groups

Focus groups involve a group discussion that is conducted to gather opinions, attitudes, and perceptions from a small group of individuals about a particular topic. This type of research can be useful in exploring the range of opinions and attitudes towards a topic, identifying common themes or patterns, and generating ideas for further research.

Expert Opinion

This involves consulting with experts or professionals in the field to gain their insights, expertise, and opinions on the research topic. This type of research can be useful in identifying the key issues and concerns related to the topic, and in generating ideas for further research.

Observational Research

Observational research involves gathering data by observing people, events, or phenomena in their natural settings to gain insights into behavior and interactions. This type of research can be useful in identifying patterns of behavior and interactions, and in generating hypotheses or research questions for further investigation.

Open-ended Surveys

Open-ended surveys allow respondents to provide detailed and unrestricted responses to questions, providing valuable insights into their attitudes, opinions, and perceptions. This type of research can be useful in identifying common themes or patterns, and in generating ideas for further research.

Data Analysis Methods

Exploratory Research Data Analysis Methods are as follows:

Content Analysis

This method involves analyzing text or other forms of data to identify common themes, patterns, and trends. It can be useful in identifying patterns in the data and developing hypotheses or research questions. For example, if the researcher is analyzing social media posts related to a particular topic, content analysis can help identify the most frequently used words, hashtags, and topics.

Thematic Analysis

This method involves identifying and analyzing patterns or themes in qualitative data such as interviews or focus groups. The researcher identifies recurring themes or patterns in the data and then categorizes them into different themes. This can be helpful in identifying common patterns or themes in the data and developing hypotheses or research questions. For example, a thematic analysis of interviews with healthcare professionals about patient care may identify themes related to communication, patient satisfaction, and quality of care.

Cluster Analysis

This method involves grouping data points into clusters based on their similarities or differences. It can be useful in identifying patterns in large datasets and grouping similar data points together. For example, if the researcher is analyzing customer data to identify different customer segments, cluster analysis can be used to group similar customers together based on their demographic, purchasing behavior, or preferences.

Network Analysis

This method involves analyzing the relationships and connections between data points. It can be useful in identifying patterns in complex datasets with many interrelated variables. For example, if the researcher is analyzing social network data, network analysis can help identify the most influential users and their connections to other users.

Grounded Theory

This method involves developing a theory or explanation based on the data collected during the exploratory research process. The researcher develops a theory or explanation that is grounded in the data, rather than relying on pre-existing theories or assumptions. This can be helpful in developing new theories or explanations that are supported by the data.

Applications of Exploratory Research

Exploratory research has many practical applications across various fields. Here are a few examples:

• Marketing Research : In marketing research, exploratory research can be used to identify consumer needs, preferences, and behavior. It can also help businesses understand market trends and identify new market opportunities.
• Product Development: In product development, exploratory research can be used to identify customer needs and preferences, as well as potential design flaws or issues. This can help companies improve their product offerings and develop new products that better meet customer needs.
• Social Science Research: In social science research, exploratory research can be used to identify new areas of study, as well as develop new theories and hypotheses. It can also be used to identify potential research methods and approaches.
• Healthcare Research : In healthcare research, exploratory research can be used to identify new treatments, therapies, and interventions. It can also be used to identify potential risk factors or causes of health problems.
• Education Research: In education research, exploratory research can be used to identify new teaching methods and approaches, as well as identify potential areas of study for further research. It can also be used to identify potential barriers to learning or achievement.

Examples of Exploratory Research

Here are some more examples of exploratory research from different fields:

• Social Science : A researcher wants to study the experience of being a refugee, but there is limited existing research on this topic. The researcher conducts exploratory research by conducting in-depth interviews with refugees to better understand their experiences, challenges, and needs.
• Healthcare : A medical researcher wants to identify potential risk factors for a rare disease but there is limited information available. The researcher conducts exploratory research by reviewing medical records and interviewing patients and their families to identify potential risk factors.
• Education : A teacher wants to develop a new teaching method to improve student engagement, but there is limited information on effective teaching methods. The teacher conducts exploratory research by reviewing existing literature and interviewing other teachers to identify potential approaches.
• Technology : A software developer wants to develop a new app, but is unsure about the features that users would find most useful. The developer conducts exploratory research by conducting surveys and focus groups to identify user preferences and needs.
• Environmental Science : An environmental scientist wants to study the impact of a new industrial plant on the surrounding environment, but there is limited existing research. The scientist conducts exploratory research by collecting and analyzing soil and water samples, and conducting interviews with residents to better understand the impact of the plant on the environment and the community.

How to Conduct Exploratory Research

Here are the general steps to conduct exploratory research:

• Define the research problem: Identify the research problem or question that you want to explore. Be clear about the objective and scope of the research.
• Review existing literature: Conduct a review of existing literature and research on the topic to identify what is already known and where gaps in knowledge exist.
• Determine the research design : Decide on the appropriate research design, which will depend on the nature of the research problem and the available resources. Common exploratory research designs include case studies, focus groups, interviews, and surveys.
• Collect data: Collect data using the chosen research design. This may involve conducting interviews, surveys, or observations, or collecting data from existing sources such as archives or databases.
• Analyze data: Analyze the data collected using appropriate qualitative or quantitative techniques. This may include coding and categorizing qualitative data, or running descriptive statistics on quantitative data.
• I nterpret and report findings: Interpret the findings of the analysis and report them in a way that is clear and understandable. The report should summarize the findings, discuss their implications, and make recommendations for further research or action.
• Iterate : If necessary, refine the research question and repeat the process of data collection and analysis to further explore the topic.

When to use Exploratory Research

Exploratory research is appropriate in situations where there is limited existing knowledge or understanding of a topic, and where the goal is to generate insights and ideas that can guide further research. Here are some specific situations where exploratory research may be particularly useful:

• New product development: When developing a new product, exploratory research can be used to identify consumer needs and preferences, as well as potential design flaws or issues.
• Emerging technologies: When exploring emerging technologies, exploratory research can be used to identify potential uses and applications, as well as potential challenges or limitations.
• Developing research hypotheses: When developing research hypotheses, exploratory research can be used to identify potential relationships or patterns that can be further explored through more rigorous research methods.
• Understanding complex phenomena: When trying to understand complex phenomena, such as human behavior or societal trends, exploratory research can be used to identify underlying patterns or factors that may be influencing the phenomenon.
• Developing research methods : When developing new research methods, exploratory research can be used to identify potential issues or limitations with existing methods, and to develop new methods that better capture the phenomena of interest.

Purpose of Exploratory Research

The purpose of exploratory research is to gain insights and understanding of a research problem or question where there is limited existing knowledge or understanding. The objective is to explore and generate ideas that can guide further research, rather than to test specific hypotheses or make definitive conclusions.

Exploratory research can be used to:

• Identify new research questions: Exploratory research can help to identify new research questions and areas of inquiry, by providing initial insights and understanding of a topic.
• Develop hypotheses: Exploratory research can help to develop hypotheses and testable propositions that can be further explored through more rigorous research methods.
• Identify patterns and trends : Exploratory research can help to identify patterns and trends in data, which can be used to guide further research or decision-making.
• Understand complex phenomena: Exploratory research can help to provide a deeper understanding of complex phenomena, such as human behavior or societal trends, by identifying underlying patterns or factors that may be influencing the phenomena.
• Generate ideas: Exploratory research can help to generate new ideas and insights that can be used to guide further research, innovation, or decision-making.

Characteristics of Exploratory Research

The following are the main characteristics of exploratory research:

• Flexible and open-ended : Exploratory research is characterized by its flexible and open-ended nature, which allows researchers to explore a wide range of ideas and perspectives without being constrained by specific research questions or hypotheses.
• Qualitative in nature : Exploratory research typically relies on qualitative methods, such as in-depth interviews, focus groups, or observation, to gather rich and detailed data on the research problem.
• Limited scope: Exploratory research is generally limited in scope, focusing on a specific research problem or question, rather than attempting to provide a comprehensive analysis of a broader phenomenon.
• Preliminary in nature : Exploratory research is preliminary in nature, providing initial insights and understanding of a research problem, rather than testing specific hypotheses or making definitive conclusions.
• I terative process : Exploratory research is often an iterative process, where the research design and methods may be refined and adjusted as new insights and understanding are gained.
• I nductive approach : Exploratory research typically takes an inductive approach to data analysis, seeking to identify patterns and relationships in the data that can guide further research or hypothesis development.

Advantages of Exploratory Research

The following are some advantages of exploratory research:

• Provides initial insights: Exploratory research is useful for providing initial insights and understanding of a research problem or question where there is limited existing knowledge or understanding. It can help to identify patterns, relationships, and potential hypotheses that can guide further research.
• Flexible and adaptable : Exploratory research is flexible and adaptable, allowing researchers to adjust their methods and approach as they gain new insights and understanding of the research problem.
• Qualitative methods : Exploratory research typically relies on qualitative methods, such as in-depth interviews, focus groups, and observation, which can provide rich and detailed data that is useful for gaining insights into complex phenomena.
• Cost-effective : Exploratory research is often less costly than other research methods, such as large-scale surveys or experiments. It is typically conducted on a smaller scale, using fewer resources and participants.
• Useful for hypothesis generation : Exploratory research can be useful for generating hypotheses and testable propositions that can be further explored through more rigorous research methods.
• Provides a foundation for further research: Exploratory research can provide a foundation for further research by identifying potential research questions and areas of inquiry, as well as providing initial insights and understanding of the research problem.

Limitations of Exploratory Research

The following are some limitations of exploratory research:

• Limited generalizability: Exploratory research is typically conducted on a small scale and uses non-random sampling techniques, which limits the generalizability of the findings to a broader population.
• Subjective nature: Exploratory research relies on qualitative methods and is therefore subject to researcher bias and interpretation. The findings may be influenced by the researcher’s own perceptions, beliefs, and assumptions.
• Lack of rigor: Exploratory research is often less rigorous than other research methods, such as experimental research, which can limit the validity and reliability of the findings.
• Limited ability to test hypotheses: Exploratory research is not designed to test specific hypotheses, but rather to generate initial insights and understanding of a research problem. It may not be suitable for testing well-defined research questions or hypotheses.
• Time-consuming : Exploratory research can be time-consuming and resource-intensive, particularly if the researcher needs to gather data from multiple sources or conduct multiple rounds of data collection.
• Difficulty in interpretation: The open-ended nature of exploratory research can make it difficult to interpret the findings, particularly if the researcher is unable to identify clear patterns or relationships in the data.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Questionnaire – Definition, Types, and Examples

Case Study – Methods, Examples and Guide

Observational Research – Methods and Guide

Quantitative Research – Methods, Types and...

Qualitative Research Methods

Explanatory Research – Types, Methods, Guide

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Market Research

Exploratory Research: Types & Characteristics

Consider a scenario where a juice bar owner feels that increasing the variety of juices will enable an increase in customers. However, he is not sure and needs more information. The owner intends to conduct exploratory research to find out; hence, he decides to do exploratory research to find out if expanding their juices selection will enable him to get more customers or if there is a better idea.

Another example of exploratory research is a podcast survey template that can be used to collect feedback about the podcast consumption metrics both from existing listeners as well as other podcast listeners that are currently not subscribed to this channel. This helps the author of the podcast create curated content that will gain a larger audience. Let’s explore this topic.

LEARN ABOUT: Research Process Steps

Content Index

Exploratory research: Definition

Primary research methods, secondary research methods, exploratory research: steps to conduct a research, characteristics of exploratory research, advantages of exploratory research, disadvantages of exploratory research, importance of exploratory research.

Exploratory research is defined as a research used to investigate a problem which is not clearly defined. It is conducted to have a better understanding of the existing research problem , but will not provide conclusive results. For such a research, a researcher starts with a general idea and uses this research as a medium to identify issues, that can be the focus for future research. An important aspect here is that the researcher should be willing to change his/her direction subject to the revelation of new data or insight. Such a research is usually carried out when the problem is at a preliminary stage. It is often referred to as grounded theory approach or interpretive research as it used to answer questions like what, why and how.

Types and methodologies of Exploratory research

While it may sound difficult to research something that has very little information about it, there are several methods which can help a researcher figure out the best research design, data collection methods and choice of subjects. There are two ways in which research can be conducted namely primary and secondary.. Under these two types, there are multiple methods which can used by a researcher. The data gathered from these research can be qualitative or quantitative . Some of the most widely used research designs include the following:

LEARN ABOUT: Best Data Collection Tools

Primary research is information gathered directly from the subject.  It can be through a group of people or even an individual. Such a research can be carried out directly by the researcher himself or can employ a third party to conduct it on their behalf. Primary research is specifically carried out to explore a certain problem which requires an in-depth study.

• Surveys/polls : Surveys /polls are used to gather information from a predefined group of respondents. It is one of the most important quantitative method. Various types of surveys  or polls can be used to explore opinions, trends, etc. With the advancement in technology, surveys can now be sent online and can be very easy to access. For instance, use of a survey app through tablets, laptops or even mobile phones. This information is also available to the researcher in real time as well. Nowadays, most organizations offer short length surveys and rewards to respondents, in order to achieve higher response rates.

LEARN ABOUT: Live polls for Classroom Experience

For example: A survey is sent to a given set of audience to understand their opinions about the size of mobile phones when they purchase one. Based on such information organization can dig deeper into the topic and make business related decision.

• Interviews: While you may get a lot of information from public sources, but sometimes an in person interview can give in-depth information on the subject being studied. Such a research is a qualitative research method . An interview with a subject matter expert can give you meaningful insights that a generalized public source won’t be able to provide. Interviews are carried out in person or on telephone which have open-ended questions to get meaningful information about the topic.

For example: An interview with an employee can give you more insights to find out the degree of job satisfaction, or an interview with a subject matter expert of quantum theory can give you in-depth information on that topic.

• Focus groups: Focus group is yet another widely used method in exploratory research. In such a method a group of people is chosen and are allowed to express their insights on the topic that is being studied. Although, it is important to make sure that while choosing the individuals in a focus group they should have a common background and have comparable experiences.

For example: A focus group helps a research identify the opinions of consumers if they were to buy a phone. Such a research can help the researcher understand what the consumer value while buying a phone. It may be screen size, brand value or even the dimensions. Based on which the organization can understand what are consumer buying attitudes, consumer opinions, etc.

• Observations: Observational research can be qualitative observation or quantitative observation . Such a research is done to observe a person and draw the finding from their reaction to certain parameters. In such a research, there is no direct interaction with the subject.

For example: An FMCG company wants to know how it’s consumer react to the new shape of their product. The researcher observes the customers first reaction and collects the data, which is then used to draw inferences from the collective information.

LEARN ABOUT: Causal Research

Secondary research is gathering information from previously published primary research. In such a research you gather information from sources likes case studies, magazines, newspapers, books, etc.

• Online research: In today’s world, this is one of the fastest way to gather information on any topic. A lot of data is readily available on the internet and the researcher can download it whenever he needs it. An important aspect to be noted for such a research is the genuineness and authenticity of the source websites that the researcher is gathering the information from.

For example: A researcher needs to find out what is the percentage of people that prefer a specific brand phone. The researcher just enters the information he needs in a search engine and gets multiple links with related information and statistics.

• Literature research : Literature research is one of the most inexpensive method used for discovering a hypothesis. There is tremendous amount of information available in libraries, online sources, or even commercial databases. Sources can include newspapers, magazines, books from library, documents from government agencies, specific topic related articles, literature, Annual reports, published statistics from research organizations and so on.

However, a few things have to be kept in mind while researching from these sources. Government agencies have authentic information but sometimes may come with a nominal cost. Also, research from educational institutions is generally overlooked, but in fact educational institutions carry out more number of research than any other entities.

Furthermore, commercial sources provide information on major topics like political agendas, demographics, financial information, market trends and information, etc.

For example: A company has low sales. It can be easily explored from available statistics and market literature if the problem is market related or organization related or if the topic being studied is regarding financial situation of the country, then research data can be accessed through government documents or commercial sources.

• Case study research: Case study research can help a researcher with finding more information through carefully analyzing existing cases which have gone through a similar problem. Such exploratory data analysis are very important and critical especially in today’s business world. The researcher just needs to make sure he analyses the case carefully in regards to all the variables present in the previous case against his own case. It is very commonly used by business organizations or social sciences sector or even in the health sector.

LEARN ABOUT: Level of Analysis

For example: A particular orthopedic surgeon has the highest success rate for performing knee surgeries. A lot of other hospitals or doctors have taken up this case to understand and benchmark the method in which this surgeon does the procedure to increase their success rate.

• Identify the problem : A researcher identifies the subject of research and the problem is addressed by carrying out multiple methods to answer the questions.
• Create the hypothesis : When the researcher has found out that there are no prior studies and the problem is not precisely resolved, the researcher will create a hypothesis based on the questions obtained while identifying the problem.
• Further research : Once the data has been obtained, the researcher will continue his study through descriptive investigation. Qualitative methods are used to further study the subject in detail and find out if the information is true or not.

LEARN ABOUT: Descriptive Analysis

• They are not structured studies
• It is usually low cost, interactive and open ended.
• It will enable a researcher answer questions like what is the problem? What is the purpose of the study? And what topics could be studied?
• To carry out exploratory research, generally there is no prior research done or the existing ones do not answer the problem precisely enough.
• It is a time consuming research and it needs patience and has risks associated with it.
• The researcher will have to go through all the information available for the particular study he is doing.
• There are no set of rules to carry out the research per se, as they are flexible, broad and scattered.
• The research needs to have importance or value. If the problem is not important in the industry the research carried out is ineffective.
• The research should also have a few theories which can support its findings as that will make it easier for the researcher to assess it and move ahead in his study
• Such a research usually produces qualitative data , however in certain cases quantitative data can be generalized for a larger sample through use of surveys and experiments.

LEARN ABOUT: Action Research

• The researcher has a lot of flexibility and can adapt to changes as the research progresses.
• It is usually low cost.
• It helps lay the foundation of a research, which can lead to further research.
• It enables the researcher understand at an early stage, if the topic is worth investing the time and resources  and if it is worth pursuing.
• It can assist other researchers to find out possible causes for the problem, which can be further studied in detail to find out, which of them is the most likely cause for the problem.
• Even though it can point you in the right direction towards what is the answer, it is usually inconclusive.
• The main disadvantage of exploratory research is that they provide qualitative data. Interpretation of such information can be judgmental and biased.
• Most of the times, exploratory research involves a smaller sample , hence the results cannot be accurately interpreted for a generalized population.
• Many a times, if the data is being collected through secondary research, then there is a chance of that data being old and is not updated.

LEARN ABOUT: Projective Techniques & Conformity Bias

Exploratory research is carried out when a topic needs to be understood in depth, especially if it hasn’t been done before. The goal of such a research is to explore the problem and around it and not actually derive a conclusion from it. Such kind of research will enable a researcher to  set a strong foundation for exploring his ideas, choosing the right research design and finding variables that actually are important for the in-depth analysis . Most importantly, such a research can help organizations or researchers save up a lot of time and resources, as it will enable the researcher to know if it worth pursuing.

Learn more: VoIP Survey Questions + Sample Questionnaire Template

MORE LIKE THIS

21 Best Customer Advocacy Software for Customers in 2024

Apr 19, 2024

10 Quantitative Data Analysis Software for Every Data Scientist

Apr 18, 2024

11 Best Enterprise Feedback Management Software in 2024

17 Best Online Reputation Management Software in 2024

Apr 17, 2024

Other categories

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Uncategorized
• Video Learning Series
• What’s Coming Up
• Workforce Intelligence