resume format for fresher digital marketing

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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

• Digital Marketing Resumes by Experience
• Digital Marketing Resumes by Role

Writing Your Digital Marketing Resume

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

or download as PDF

Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected], it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section.

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can start  building your resume  and working on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

• Fresher Digital Marketing Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Fresher Digital Marketing Resumes:

• Develop and execute digital marketing campaigns to drive website traffic, increase brand awareness, and generate leads
• Monitor and analyze website traffic and user engagement metrics
• Create and optimize content for social media channels
• Develop and manage email marketing campaigns
• Monitor and analyze the performance of digital marketing campaigns
• Research and identify new digital marketing opportunities
• Develop and maintain relationships with influencers and other digital marketing partners
• Manage and optimize search engine marketing campaigns
• Develop and implement strategies for SEO optimization
• Analyze and report on the effectiveness of digital marketing campaigns
• Stay up-to-date with the latest digital marketing trends and best practices

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Fresher Digital Marketing Resume Example:

• Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in lead generation within the first month.
• Collaborated with the email marketing team to create and launch a successful email campaign that achieved a 30% open rate and a 10% click-through rate.
• Conducted in-depth research on industry trends and identified new digital marketing opportunities, resulting in the implementation of a successful influencer marketing campaign.
• Managed and optimized search engine marketing campaigns, achieving a 20% increase in click-through rates and a 15% decrease in cost per click.
• Developed and implemented strategies for SEO optimization, resulting in a 30% increase in organic search traffic and a 25% increase in website visibility.
• Analyzed and reported on the effectiveness of digital marketing campaigns, providing actionable insights that led to a 10% increase in conversion rates.
• Created and optimized content for social media channels, resulting in a 50% increase in engagement and a 20% increase in followers.
• Monitored and analyzed website traffic and user engagement metrics, identifying areas for improvement and implementing changes that led to a 15% increase in website conversions.
• Stayed up-to-date with the latest digital marketing trends and best practices, implementing new strategies that resulted in a 10% increase in overall digital marketing performance.
• Social media marketing
• Email marketing
• Influencer marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Google Analytics
• Conversion rate optimization
• Content creation and optimization
• Digital marketing strategy
• Marketing performance analysis
• Trend analysis and forecasting
• A/B testing
• Keyword research
• Marketing automation tools
• Data-driven decision making
• Collaboration and teamwork
• Adaptability and staying current with industry trends

Top Skills & Keywords for Fresher Digital Marketing Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Email Marketing
• Content Marketing
• Digital Advertising
• Marketing Automation
• Conversion Rate Optimization (CRO)
• Web Design and Development
• Video Production and Editing
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Teamwork
• Analytical and Data-Driven Thinking
• Creativity and Innovation
• Adaptability and Flexibility
• Time Management and Prioritization
• Customer-Centric Mindset
• Problem Solving and Critical Thinking
• Attention to Detail
• Social Media Savvy
• SEO Knowledge
• Project Management and Planning

Resume Action Verbs for Fresher Digital Marketings:

• Implemented
• Strategized
• Collaborated
• Coordinated
• Conceptualized

Generate Your Resume Summary

Resume FAQs for Fresher Digital Marketings:

How long should i make my fresher digital marketing resume, what is the best way to format a fresher digital marketing resume, which keywords are important to highlight in a fresher digital marketing resume, how should i write my resume if i have no experience as a fresher digital marketing, compare your fresher digital marketing resume to a job description:.

• Identify opportunities to further tailor your resume to the Fresher Digital Marketing job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Fresher Digital Marketings:

Fresher seo, fresher social media, entry level digital marketing specialist, digital marketing specialist, digital marketing manager, social media manager, content marketing manager, email marketing manager.

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Best Examples of Digital Marketing Resume for Freshers

Freshers are always in a dilemma regarding how to forge an eye-catchy CV, and they usually have a feeling of anxiety and downfall for rejections of their Resume. These feelings are further raised with the required experienced declaration by the companies.

If you witness the same, need not worry. This blog will remove all your stress while crafting a job-relevant Resume. Take care of some pointers while preparing for your interview , and you'll achieve the milestone of your career growth.

The first thing you need to focus on is making your documentation very effective and well described, as the content of your Resume decides whether you will be the best fit. To create video resumes and CVs, you can always utilize  a video editing tool . A recruiter might take only a few seconds to decide if your Resume can continue to take the next level or not.

You can  learn a Digital marketing course in Chandigarh  to enhance your digital marketing skills. Learning advanced digital marketing skills will help you get a better job, but it will also help you stay updated with the latest digital technologies.

Thus, keep your Resume clean and precise highlighting the best of you. Perhaps the below-mentioned Digital Marketing resume samples would be of great help.

After checking the digital marketing resume samples, make sure you  get in touch with webdew  to explore the digital marketing career  opportunities.

Digital Marketing Resume Examples

Sample 1: content marketing.

Content is the present and future of content marketing!

It means that content marketing is a long-term strategy that focuses on delivering relevant, valuable, and high-quality content to the targeting audience to build a strong relationship with the potential customer.

Begin your Content writing Resume with these tips:

• You can add excellent writing skills
• Good communication skills
• Computer competencies
• Grammatical proficiency

There are a lot of jobs available for Content Marketing, so don’t delay and design your resume accordingly to grab the best opportunity in hand.

Source: Canva

Sample 2: SEO Executive Resume

Before writing a perfect SEO resume, let's understand the Importance of SEO in this Digital era.

Search Engine Optimization is a crucial part of any online marketing, which has a never-ending scope. 'Digital India' is a new trend that is expanding the Internet marketing sector and is, therefore, creating a large pool of SEO jobs.

So let's dive into the writing part of an SEO resume:

• You need to know the attributes to be mentioned like Career Objective, Education Qualification, Training, Certification, Skills, and other interests.
• Keep the information relevant, specific, and precise.
• Your personal interests and information matter a lot, so it should be compelling.
• Mention specific SEO skills and Keywords in your Resume that the recruiter is looking for.
• Provide details of major or minor projects you have done in your degree.

Add some skills that are significant in your SEO resume to get the best-suited jobs related to your career, like:

• Keyword research
• MS Excel, Google Analytics
• On-Page Optimization
• Off-Page Optimization

[ Pro Tip:   Give a brief of any SEO certification(s) you have done earlier to make it an add-on to your document that will impress the reader.]

Go through this template, it will give you a clear vision regarding your SEO resume, and for a related job search, one can take a look at the  Indeed job portal for various SEO jobs  available in the Punjab region.

Sample 3: Email Marketing Resume

First, What is Email Marketing?

Email Marketing is used for building a relationship with potential customers. It is considered one of the most effective marketing channels when compared with others and is still a powerful way to generate a lead.

So, follow  these below steps while framing your Email Marketing Resume:

• Brief your Career Objective with respect to the job profile
• Provide your Personal Details with interest and hobbies
• It should not exceed more than 2 pages
• Highlight your skills and, you can add these keywords to make your Resume interesting and relevant:
• Deliverability of your Emails
• Email Marketing Automation
• Good copyrighting skills
• Email Attribution

Consider this below-mentioned template for more details.

Sample 4: Social Media Marketing Resume

SMM (Social Media Marketing) has grown faster than the internet itself!

It’s a process of engaging and sharing content on different social platforms in order to drive traffic and help companies increase their brand exposure.

Now take a rundown at how one can build a perfect Social Media Marketing Resume: 

• Add your achievements to the Social Media Marketing Resume.
• Mention the details of your Educational Qualification and add important Keywords.
• Highlight your Social Media Skills, and try including the following traits in your Resume.
• Social Media Planning skills
• Social Media’s campaign execution
• Content Marketing
• Leadership skill

[ Pro Tip: SMM is expanding at an exponential rate. Thus, it is recommended to acquire a “Social Media Certification,” which will be a big plus for your Resume.]

For reference, you can check out this template:

Sample 5: Inbound Marketing Resume

Inbound Marketing is the process of drawing prospects through Content Marketing and is one of the best ways to convert prospects or visitors into a customer.

You must include these elements in your Inbound Marketing Resume to make it shine in the eyes of the recruiter.

• Be clear with your objective
• Mention your degree, course, certification, and other educational details
• Add relevant Keywords, and consider specifying these basic skills to avoid a tasteless impression.
• Knowledge of SEO
• Ability to work with Team
• Knowledge of MS-Excel
• Familiar with Online Marketing

[ Pro Tip:  “HubSpot Inbound Certification” is in the limelight today, so one can earn this certification to get an edge over the others.]

Sample 6: Market Research Analyst

You might have a doubt in your mind that what does a Market Research Analyst do?

Here is the answer to your query: A Market Research Analyst assembles and analyzes the data from various sources, pen it down, makes a report, and then presents it to the client.

Thus, you can add these necessary key skills and competencies:

• Ability to work well with numbers and analyze complex data
• Knowledge of Word, Excel, PowerPoint
• Ability to work in a structured and organized manner
• Good  Communication skills

Here’s a template example, giving useful insights about the job role. Take a look:

I hope these above tips for designing different digital marketing resumes will help you with the first step of making an effective resume. Remember, a convincible resume keeps the potential to increase your chances of getting an interview call from the interviewer.

And don't forget to add all the digital marketing certifications and courses , that you attended in the past. Because that too will leave a great impression on the interviewer.

So don’t delay and get ready for your future endeavors!

If you are looking for some Digital Marketing Jobs , webdew is here to narrow your search for the same, thus, nurturing your creative minds and helping you to grow altogether. 

Best of Luck!!

Meghna Biswas

Meghna Biswas is a Social Media Marketer and Content Creator, she helps businesses attain leads through variety of social content across the web. Ms. Biswas is a writer by day or reader by night.

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Digital Marketing Resume Example for 2024 [Free Template Included!]

As a digital marketer, you probably have amazing achievements behind your bank:

• You’ve ranked websites on Google.
• Successfully ran Google Ads campaigns with positive ROI.
• Managed Facebook ad campaigns with 4-5 figures in spend.

…And yet, none of those achievements are going to help you land your dream job unless you frame them right in your digital marketing resume.

But worry not, we’ve got your back! In this guide, we’ll teach you all you need to know to perfect your resume (AND give you a digital marketing resume example to inspire you).

Here’s what we’re going to cover:

How to Write a Convincing Digital Marketing Resume in 8 Steps

• Free Digital Marketing Resume Template (You Can Plug & Play)
• 15+ Tips to Put on Your Digital Marketing Resume

So, let’s dive right in!

Compelling Digital Marketing Resume Example [For 2024]

Impressive, right? Here’s everything this digital marketing resume example does right:

• Follows the reverse-chronological format. This format is the most popular one worldwide and is easily the safest choice.
• Lists contact details right. This includes an email address, a phone number, location, and LinkedIn URL. It also includes a URL to the candidate’s personal blog, which is sure to “wow!” the recruiter.
• Grabs the hiring manager’s attention straight away with a resume summary. In a single glance, the recruiter can tell that the candidate is a digital marketing professional with the right amount of experience.
• Focuses more on achievements than responsibilities. This helps the candidate stand out from other digital marketing specialists. Anyone can say they’ve done Google Ads, but not everyone has managed accounts with 4-figure monthly spend.
• Uses bullet points. The digital marketing resume example above uses bullets to convey information in an easy-to-follow way.
• Lists relevant skills. The digital marketing specialist resume above lists in-demand marketing skills like Google Ads, SEO, and others.
• Takes advantage of optional sections. The digital marketing resume example above includes extra sections such as “Projects” and “Certifications.”

Inspired by the digital marketing example above?

Awesome - now it’s time to create yours!

In this section, we’ll walk you through the steps you need to create a compelling digital marketing resume, starting with:

#1. Format Your Digital Marketing Resume Right

There are 3 typical resume formats:

• Reverse-chronological
• Combination

Out of the 3, the reverse-chronological one is the most popular worldwide. Whether you’re based in NYC or Tokyo, chances are, every hiring manager will be familiar with this resume format.

While the other 2 formats do have their merits, your safe choice is to stick to the chronological one.

Here’s what it looks like:

Once you’ve decided on the format, it’s time to start working on the resume style and layout. Here’s what that involves:

• Keep your resume one page long. The universal standard for resumes is one page, and we recommend you stick with it. The only case where it’s OK to go for a longer resume is if you’re a very experienced professional or applying for a role in academia. 
• Use section headers to identify specific sections. 
• Pick the right font. If your digital marketing resume is written in Comic Sans, no one’s going to take it seriously. Pick a more conventional resume font like Roboto, Ubuntu, etc. 
• Use 11 - 12 pt font size for the body text in your resume (excluding the section headers).

Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)

Let’s be real - as a digital marketing expert, you have much better things to do than spend hours tinkering with your resume’s layout.

Want to skip past all that hassle?

Use a Novorésumé free resume template !

All you have to do is pick a template, plug in your contents, and you’re good to go!

And the icing on the cake?

Our resume templates look much better than the conventional black-and-white resume:

#2. Add Your Contact Information (Avoid Typos!)

Once your resume layout and formatting are done (or you picked an easy way out with a template), it’s time to work on your resume’s contents.

So first things first - the contact information section .

This one’s probably the most straightforward section on your resume, but very important to get right nonetheless.

Sure, you can have the most impressive work experience in the world, but none of that matters if the recruiter can’t contact you because there’s a mistake in your phone number.

In this section, fill in the following information (and make sure to double-check):

• Name and surname.
• Professional title. Make sure it matches the one mentioned in the job description. E.g. if the role asks for “SEO Expert,” use that as a title instead of “Digital Marketer.”
• Phone number.
• Email address. Make sure it’s professional, though. E.g. [email protected].
• Location. City and country are good enough, the recruiter doesn’t need to know your address.
• (Optional) LinkedIn URL. If your LinkedIn is up-to-date, you can include a URL.
• (Optional) Website. Do you blog about digital marketing? Maybe you even have a personal website where you offer freelance marketing services? Include a URL and impress the hiring manager!

And here’s how this would look like on a resume:

John Doe Digital Marketing Expert  

123-123-1234 [email protected] New York, NY linkedin.com/in/johnd

#3. Write a Powerful Resume Summary or Objective

When reviewing your digital marketing resume for the first time, the hiring manager is going to spend around 6-7 seconds quickly skimming it to see if you’re a relevant candidate.

In those brief seconds, your resume should show the recruiter that:

• You are, indeed, a digital marketing specialist.
• You have enough years of experience for the role.
• You have the right skills or achievements for the position.

So, how can you make that happen?

By using a resume summary , of course!

A resume summary, in a nutshell, is a 2-4 sentence “summary” of your work history. It paints the general picture of what level you are in your profession and helps introduce your resume in an appealing way.

Here’s what a solid digital marketing resume summary looks like:

Digital marketing specialist with 7 years of experience implementing SEO and content marketing strategies. Helped grow Finance Blog to 6-digit monthly organic traffic within 3 years. Experienced in managing freelance writers and link-builders. Proficient in Google Search Console, Google Analytics, copywriting, and editing.

The above example mentions the applicant’s job title, years of experience, an achievement, as well as top skills - everything that the recruiter needs to know that they’re relevant for the role!

If you’re applying for an entry-level digital marketing role, you want to use a resume objective instead. Check out our article to learn how to write one!

#4. Create an Achievements-Oriented Work Experience Section

As a digital marketing specialist, the work experience section is, arguably, the most important section on your resume.

At the end of the day, when applying for a marketing role, what really matters are your past experiences and achievements - everything else is secondary.

So, how can you create an effective work experience section?

First, start by formatting the section:

• Create a section header titled “Work Experience.”
• Start by listing your current or most recent work experience and go backward in time from there.
• For each entry, include your professional title, company name, dates employed, and 3-5 of your responsibilities or achievements.
• Under older positions, you can include less than 3 responsibilities/achievements for each, as they’re not as important.

Simply listing your work history, though, is not enough.

Your work experience section needs to make the recruiter pick you over other digital marketing specialists. Here’s how you can do that:

• Stick to achievements over responsibilities. The recruiter knows what your responsibilities as an online marketer were; they’re more eager to know how you excelled at the role.
• Quantify your achievements. Sure, you can say you were “Charged with running Google Ads,” but this doesn’t tell the hiring manager much. They want to know how much of a budget you managed, how many accounts simultaneously, what kind of ROAS you achieved, and the timeframe you worked on the accounts. 
• Use Laszlo Bock’s formula . Do you have a hard time quantifying your achievements? Follow this formula: Accomplished [X] as measured by [Y] by doing [Z].

Here’s how a compelling achievement would look like on a resume :

• Grew company website from 0 to 50,000 monthly organic traffic over 2 years by publishing 10 articles and building 5+ links per month.
• Grew company website using SEO.

The first example mentions results, timeframe, and actions taken. Thus, the recruiter can instantly understand your skill level.

The second example, on the other hand, is as vague as they get. The applicant can be an absolute rockstar, but there’s no way for the recruiter to know this.

#5. Mention Your Education (In Brief)

As a digital marketer, your educational background is not as relevant, but you still have to include it in your resume.

First, format the section as such:

• Add your latest degree up-top. Include degree name, institution name, years attended, and major.
• If you have a second degree (E.g. M.A. and B.A.) include it underneath the first following the same format.
• Feel free to skip on your high school education if you have a B.A. or any other type of higher education.

Here’s how this would look like on a digital marketing resume:

B.A. in Marketing NYC University 08/2013 - 05/2017

If you’re a recent graduate applying for an entry-level role , you can also add the (relevant) courses you’ve taken in your education entries as such:

B.A. in Business Administration

Boston University

08/2016 - 05/2020

Courses Taken:

• Digital Marketing 101
• Consumer Behavior
• Copywriting

#6. Include In-Demand Digital Marketing Skills

The next step to perfecting your digital marketing resume is including the right skills.

By “right skills,” we mean skills relevant for the role, not every skill you’ve ever learned.

Focus on more in-demand skills, such as: 

15+ Most In-Demand Digital Marketing Skills

• Digital Marketing
• Google Analytics
• Google Tag Manager
• Content Marketing
• Communication
• Email Marketing
• Facebook Ads
• Social Media Marketing
• Data Analysis
• Conversion Rate Optimization
• Link-Building
• Influencer Marketing
• Instagram Marketing

#7. Still Got Some Space? Add These Optional Resume Sections

If you’ve still got some space on your resume (which is likely the case if you’re a student applying for entry-level roles ), here are some additional sections you can add to your resume:

• Projects. Think, any type of online project you’ve undertaken yourself. E.g. starting a drop-shipping business, an e-commerce store, SEO-focused blog - you name it. 
• Certifications. There are a ton of relevant certifications that can help back up your skill-set as a digital marketer. You can earn such certificates on Google Digital Garage , HubSpot Academy , and Facebook Blueprint .
• Hobbies & Interests .While not a job-winner on its own, a hobbies and interests section can help you establish rapport with your interviewer, as well as show them something about yourself as an individual and not just a professional.

Here’s an example of how these sections can look like on your resume:

Sarah’s Etsy Store

2017 - Present

• Created my own Etsy store selling handmade necklaces.
• Used Etsy SEO to rank my products page #1 on several keywords.
• Drove over 20 sales per month, totalling 500 USD plus revenue per month.

Certifications

• Google Analytics Certification, 2018
• HubSpot Social Media Certification, 2019

Hobbies & Interests

• Snowboarding
• Creative Writing
• Fantasy Literature

#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume

At this point, your digital marketing resume should be very compelling…

But your work isn’t done yet - you also need to create a digital marketing cover letter that’s just as impressive as your resume.

Here are some tips on how to do that:

• Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned “dear Sir/Madam,” but you want to stand out, not fit right in, right?
• Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
• In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
• Finally, wrap up the cover letter with a strong call to action at the end.
• Check our guide on cover letter mistakes to make sure your cover letter is spotless.

Still confused? We don’t blame you, creating a cover letter isn’t all that easy. Luckily, we have a dedicated guide just for that! Check out our cover letter guide here .

Key Takeaways

And that’s about it!

At this point, you should know all you need to know to create a compelling digital marketing resume. Before you go, though, let’s review all the key points we’ve learned so far:

• Use a resume summary to show the recruiter that you’re a qualified candidate right off the bat.
• In your work experience section, make sure to use quantifiable achievements over responsibilities when possible.
• Include the most in-demand digital marketing skills (and skip on cliches like teamwork and Microsoft Office).
• Still got some space on your resume? Add optional sections like Projects, Certifications, or Hobbies.

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Digital Marketing Resume For Freshers- A Complete Guide with Templates

This Complete guide will help you in learning best practices for creating your digital resume and also assist you to build an excellent CV to stand out amongst others and get a good job in digital marketing as a fresher.

If your digital marketing resume is not up to the mark, you will not be able to secure the right fresher job opening, in fact, chances are very high that your profile might not be even considered due to lack of presence in your resume.

Importance of Digital Marketing Resume For Freshers : For fresher, a digital marketing resume matters the most because It is the key to their future and future jobs. A well-formatted and error-free resume shows your professionalism while applying for a job.

This Digital Marketing Resume Guide Will Prepare You To Choose the accurate layout for your resume Make your resume header powerful to stand out Write compelling and effective objectives and summary for your digital marketing resume How to prepare a digital marketing resume without any experience.( i.e. Choosing The Right Resume Layout). 

There are basically three types of resume layouts categorized on the basis of the experience you have in digital marketing. Functional, chronological, and combination resume layouts.

Does A Digital Marketing Resume Need A Degree Section? Including Degrees in fields like marketing, communications, or business management is always a plus point. Your resume content will help recruiters to conclude whether you are perfect for the role or not.

All job portals these days are filled with jobs for Digital Marketing Freshers , you may hardly find brands that are not looking to hire job seekers these days, especially post-covid-19 the demand for young talent digital marketers is very high.

Going by the skills you might be a digital marketing expert proficient in creating Social Media strategies , SEO plans, or Paid campaigns and having expertise in executing digital strategies successfully. 

But, If your digital marketing resume is not up to the mark, you won’t be able to secure the right fresher job opening, in fact, chances are very high that your profile might never be even considered due to lack of presence in your resume. 

The Complete guide will help you in learning best practices for creating your digital resume and also assist you to build an excellent CV to stand out amongst others and get a good job in digital marketing as a fresher .

Importance of Digital Marketing Resume For Freshers:

• It is the key to their future and future jobs.
• It helps them to represent their skills to a recruiter. 
• Most Mass-Recruiters use ATS ( applicant tracking system) so a resume that is not designed accordingly will not be shortlisted.
• It helps a fresher to stand out among the other applicants applying for a job. 
• A resume prioritized for a job position can instantly get you an interview call. 
• A well-formatted and error-free resume shows your professionalism while applying for a job. 

This Digital Marketing Resume Guide Will Prepare You To:

• Choose the accurate layout for your resume
• Make your resume header powerful to stand out
• Write compelling and effective objectives and summary for digital marketing resume
• How to prepare a digital marketing resume without any experience. ( i.e. What to put under the experience section) ?
• Whether to have a degree section or not?
• Best templates for digital marketing fresher entry-level jobs ( downloadable sample pdf)

1. Choosing The Right Resume Layout

There are basically three types of resume layouts categorized on the basis of the experience you have in digital marketing.

Functional Resume:

The functional resume design allows you to avoid your work history and focus on your skills and knowledge. This is the reason it’s also called the skills-based resume template . It is now more important to highlight your real relevant skill set rather than job titles and dates.

Chronological Resume:

A chronological resume prioritizes your work experiences because it is the section that hiring managers will find most unique. Your jobs are shown in reverse chronological order, starting with your current or the most recent one, and each job has a brief description.

Combination Resume:

The combination, As its name implies, Consists of the other two types of resumes. chronological and functional resume. The combination resume puts more concentration on knowledge and skills while still giving you enough space to describe your previous work experience.

If you are a beginner or don’t have much experience, then the functional type of resume layout is best for you.

Also, there are several video editing tools that help you create video resumes and cv which is a new trend these days.

Such a resume focuses more on skills than your work experience. We will explain later how to include skills in your resume. Those having enough experience should use reverse sequence and focus more on work experience. However, you should not ignore the importance of including a dedicated section for skills. For example, if you are looking for a Digital Marketing Resume for Freshers, an ideal resume includes:

• Well-written objective or summary
• Digital marketing work experience
• Important skills
• Certifications
• Your Specialities

You can also check: Latest resume format for freshers on Surejob

2. Creating Eye-Catchy & Powerful Resume Header

A hiring manager receives a lot of resumes in a day. And to stand out from the stack of resumes, you need to have an eye-catchy resume header.

Earlier, your resume header incorporated your name and contact details only, but things have changed now.

You need to follow the Tips to make your resume header effective and worthy:

Tip 1 : You should add one or two certifications along with your name that prove your proficiency and seriousness about the job role without diving deeply into your experience.

Tip 2 : Include links to your professional social media websites, such as LinkedIn, Quora or Twitter, where you have shared self-written informational posts relevant to the digital field or discuss digital marketing.

By simply including these two elements in your resume header, you will convey a direct message to recruiters stating “ I am Certified, Proficient, and proud of my work”

Take a look at these two examples:

Clearly, a recruiter will prefer the first one.

The header of resume 1, includes certifications that show the proficiency of the candidate. And social media links placed on the right side will help recruiters to know you more professionally.

Whereas the second header simply includes name and designation, which is so basic, and certainly won’t help you to shine out from other CVs.

3. Writing a Compelling Objective/Summary For Digital Marketing Resume

Your resume objective or summary is one of the best ways to explain more about you as a professional. It’s a great place to showcase your digital expertise, experience as well as writing abilities.

You need to keep your objective compact and focused on describing why you are the best applicant for this particular job role. Writing experts at the paper writing service can assist you with writing compelling and brief resume summaries. Note : Don’t keep your objective or summary common, means fit for all types of objectives. Now check out these examples:

Here the major difference is specificity. The second template is so ordinary, meaningless and not to the point. It doesn’t provide any valuable information to the recruiters.

Worse, it will leave a bad impression and waste the time of recruiters, and you will lose the chance to get hire.

While hiring, a recruiter wants to see how experienced or how perfect you are for the role, and including your expertise will help you get recruiters’ attention.

4. How To Prepare a Resume As A Digital Marketer With No Experience

It’s great to mention your previous experience along with achieved results, but what if you have no experience?

Firstly, don’t apply for the job roles that require 2+ years of experience, as they are looking for experienced candidates, and applying for those positions is certainly a waste of time and effort.

If you are a beginner in the digital marketing field, then your skills and knowledge is the only key to get a job. The perfect way to show your skills is by displaying the websites or blogs designed and managed by you. There are a lot of ways to showcase your skills for an entry-level digital marketer, without any formal work experience. You need to prove to the recruiters that you are a self-motivated person by showing your certifications, personal projects, blogs, etc.

Digital Marketing Skills To Include In Your Resume

No matter what kind of job roles you are applying for, you need to create your resume according to the specific line of work. Let’s say you are applying for SEO jobs, then you need to ensure that your resume is good enough to highlight the SEO skills required for the job you are applying for.

There are a lot of skills that recruiters are looking for while hiring people for digital marketing job roles,

Here are some important skills that you will need to add to your digital resume.

Digital skills for your CV

• Social media
• Communication (written and spoken)
• Mobile Marketing
• Strategic planning
• Data Analysis
• Computer Literacy

Tools & Hard skills for your resume

• HTML/CSS/JS
• Google Analytics
• Facebook ads
• LinkedIn ads
• Email marketing tools like MailChimp
• PhotoshopMailChimp
• Google Tag Manager
• Clipchamp Create

However, recruiters expect digital marketers to be practiced in one or more domains. And that’s the reason why you need to understand the type of digital marketing jobs you are applying for and focus on the skills important for that job role.

Does A Digital Marketing Resume Need A Degree Section?

Including Degrees in fields like marketing, communications, or business management is always a plus point.

However, it;’s not mandatory to add a degree while applying for a digital marketing position.

Even without a proper degree, you can still prove that you are qualified for the job role. Presently, certifications are the new form of degree.

Usually, a degree is a way to show you some important skills. And if you can show that skill through certifications or other ways, then it’s perfectly fine for recruiters. All they need to know about your skills and proficiency.

Digital marketing is a rapidly changing domain and recent certifications will be more valuable for you to get a job as compared to marketing degrees.

Best templates for digital marketing fresher entry-level jobs

Freshers always feel confused while designing their CV. They want to make their resume eye-catchy and don’t want to get rejected by recruiters. They feel anxious as companies require experienced candidates. If you are experiencing the same, then you don’t have to worry now. Through this post, we will help you to create an outstanding resume for your dream job. You need to take care of a few points and you will definitely achieve the dream career growth you want. The first thing that you need to do is to make your resume content more effective. Your resume content will help recruiters to conclude whether you are perfect for the role or not. So, your resume should be clean, and precise that emphasizes your best qualities. Here are some resume templates to help you more.

Sample 1: Best Fresher Resume Template For Content Marketing Job

Content is king nowadays! Content marketing is not just about writing and posting content online. It’s much more than that. It’s a long-term strategy that focuses mainly on creating valuable and researched content for targeting your audience to maintain a great connection with potential customers.

Here are a few tips to create your Content writing Resume:

• Mention your excellent writing skills & communication skills
• Add Computer competencies
• Mention Grammatical proficiency

There are several content marketing jobs available in the market, so don’t wait and start creating your resume to grab outstanding opportunities. Here’s the template specially designed for Content Marketing Resume for Freshers.

Download Template For Content Marketing Jobs

Sample 2: Best Fresher Resume Template For SEO Job

Before starting the process of creating a perfect resume for SEO job roles, you need to understand the importance of SEO in the digital marketing world.

Search Engine Optimization is an essential part of digital marketing with a huge scope. Moreover, the Digital India campaign is supporting digital marketing in India, and thus creating a lot of jobs in the digital sector.

So, let’s get into the part of creating SEO resume :

• The first few things that you need to mention are your career objectives, qualifications, training and certifications, and relevant skills.
• Keep the information in your CV appropriate, precise and to the point.
• You need to mention your personal information and interests in a compelling way.
• Showcase your distinct SEO skills in your CV that the employer is searching for.
• Mention the previous SEO projects you have done.
• Add relevant SEO skills like- Keyword research, MS Excel, Google Analytics, On-Page Optimization, Off-Page Optimization

Here we have shared an SEO resume for the fresher’s template. Have a look!

Download Template For SEO Jobs

Sample 3: Best Fresher Resume Template For Email Marketing Job

First, What is Email Marketing?

Email Marketing is used for building a relationship with potential customers.

It is considered one of the most effective marketing channels when compared with others and is still a powerful way to generate a lead.

Follow these steps to create your Email marketing Resume:

• Brief your Career Objective with respect to the job profile
• Provide your Personal Details with interest and hobbies
• It should not exceed more than 2 pages
• Highlight your skills and, you can add these keywords to make your Resume interesting and relevant:
• Deliverability of your Emails
• Email Marketing Automation
• Good copyrighting skills
• Email Attribution

Consider this below-mentioned template for Email Marketing Resume for freshers.

Download Template For Email Marketing Jobs

Sample 4: Best Fresher Resume Template For Social Media Marketing Job

SMM (Social Media Marketing) has grown faster than the internet itself! It’s a process of engaging and sharing content on different social platforms in order to drive traffic and help companies increase their brand exposure.

Now take a rundown at how one can build a perfect Social Media Marketing Resume:

• Mention your accomplishments in your resume.
• Add your Qualification details and important Keywords.
• Highlight your Social Media Skills, and try including the following traits in your Resume.
• Social Media Planning skills
• Social Media’s campaign execution
• Content Marketing
• Leadership skill

[Pro Tip: SMM is expanding at an exponential rate. Thus, it is recommended to acquire a “Social Media Certification” which will be a big plus for your Resume.]

For reference, you can check out this template for social media marketing resume for freshers:

Download Template For Social Media Marketing Jobs

Sample 5: Best Fresher Resume Template For Inbound Marketing Job

Inbound Marketing is the process of drawing prospects through Content Marketing and is one of the best ways to convert prospects or visitors into a customer.

You must include these elements in your Inbound Marketing Resume to make it shine in the eyes of the recruiter.

• Be clear with your objective
• Mention your degree, course, certification  and other educational details
• Add relevant Keywords, and consider specifying these basic skills to avoid a tasteless impression.
• Knowledge of SEO
• Knowledge of MS-Excel
• Familiar with Online Marketing

[Pro Tip:  “Hubspot Inbound Certification” is in the limelight today, so one can earn this certification to get an edge over the others.]

Download Template For Inbound Marketing Jobs

Sample 6: Best Fresher Resume Template For Market Research Analyst Job

You might have doubt in your mind that what does a Market Research Analyst do?

Here is the answer to your query: A Market Research Analyst assembles and analyzes the data from various sources, pen it down, make a report and then present it to the client.

Thus, you can add these necessary key skills and competencies:

• Ability to work well with numbers and analyze complex data
• Knowledge of Word, Excel, and PowerPoint
• Ability to work in a structured and organized manner
• Good  Communication skills

Here’s a template example, that gives useful insights about the job role. Take a look:

Download Template For Market Research Analyst Jobs

Sample 7: Best Fresher Resume Template For PPC Job

Before going to the PPC resume let’s first talk about What PPC is? Pay-per-click, or PPC, is a form of online advertising in which the advertiser is charged an amount each time one of their ads is clicked. In short, you are paying for targeted web traffic (or landing page or app).

Build your effective email marketing resume by following these steps:

• Knowledge about PPC in depth
• Dedication to excellence in both work performance and client satisfaction
• The capacity to lead a team and excellent communication skills
• To ensure campaign efficiency, monitor, manage, test, and track them.
• Change and improve efforts to prevent financial loss.
• Respect all deadlines and your budget.
• Develop PPC campaigns in close collaboration with clients.

We provide a sample PPC CV for Freshers here. Take a Look!

Download Template For PPC Jobs

Sample 8: Best Fresher Resume Template For Affiliate Marketing Job

It is the process of promoting the products and services of other companies through affiliate marketing. Your affiliate link will give you a commission once a potential customer clicks on it and makes a purchase. A commission is normally either a set amount of money or a percentage of the sale price when it comes to these commissions.

The following are some of the important key skills and competencies that you will need to add to your profile:

• Profound knowledge of affiliate marketing services
• Expert in using Web analytics tools and Company Name application
• Thorough knowledge of search engine optimization strategies
• Excellent capacity to create and meet client marketing objectives
• The capacity for flexible work hours
• Good communication skills

Download Template For Affiliate Marketing Jobs

Digital Marketing Resume For Freshers

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• • Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.
• • Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS.
• • Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.
• • Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.
• • Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption.
• • Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.
• • Managed and scaled paid search and social campaigns across Snapchat and Apple Search Ads, achieving a 50% increase in leads.
• • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
• • Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.
• • Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR.
• • Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.
• • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
• • Supported the execution of campaigns that resulted in a 15% increase in user engagement.
• • Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.
• • Assisted in managing a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.

13 Digital Marketing Resume Examples & Guide for 2024

Your digital marketing resume should clearly demonstrate an understanding of the latest online trends. Mastery of SEO, content marketing, and social media strategies is essential. You need to show tangible results, such as campaign metrics or growth figures. Employers want to see your ability to use digital tools effectively to drive success.

All resume examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Digital Marketing Manager | Growth Hacking | Data Analysis resume example

Resume Guide

The Perfect Digital Marketing Resume

Resume Header

Resume Summary

Resume Experience Section

Education on Resume

Digital Marketing Skills

Digital Marketing Certifications

Other Resume Sections

Digital Marketing Cover Letter

Key Takeaways

By Experience

The current digital marketing industry is highly dynamic and has embraced the importance of content marketing, marketing automation, and the integration of AI tools like ChatGPT  for automating time-intensive tasks. So composing a digital marketing resume with the needs of a modern digital marketing agency will definitely test your ability to balance your creativity with your mastery of technical skills. All this and more can be a painful headache if you don’t have the guidelines to help you succeed.

Additionally, the landscape for getting a job in digital marketing is constantly evolving. This means constantly updating certifications like Google AdWords or Hootsuite Social Marketing to demonstrate you’re credible. Plus, due to the unstoppable evolution of technology, you’ll need to pinpoint them and showcase your ability to adapt.

The Bureau of Labor Statistics  anticipates a 10% increase in digital marketing job demand by 2026, with digital marketing jobs expected to grow by 6% by 2032, a rate higher than the average job growth rate. This indicates a strong and growing demand for digital marketing skills, making it one of the fastest-growing job sectors.

We’ll examine not only one digital marketing resume example but several to properly illustrate the challenges that face you and, consequently, provide you with the weapons you’ll need to convince your potential employer that the answer to their problems is your employment.

We’ll go over:

• Insider tricks and tips for crafting the best resume you can.
• Have a look at a great resume example specifically for digital marketing and talk about what was good about it.
• Different formats and sections to include in your digital marketing resume.
• A couple of work experience listings - good and bad with a look at why. Plus we’ll talk about not having any professional history and what you could show instead.
• The best way to present your education, skills, and certifications to effectively wow your recruiter.
• Finally, the secret weapon to any resume - the summary or objective and thoroughly inspect the steps you need to follow.

Do you already have a resume and want to check to see how it stacks up with our resume checker ?

Digital marketing is a broad discipline. Your resume will be more effective if you specialize in several areas like social media, SEO, analytics, SEM, UX/web design, content writing, email marketing, etc. Also, consider whether you’ll be expected to create strategies or just execute them.

Looking for other related resumes?

• Social Media Specialist Resume
• Content Marketing Resume
• E-commerce Marketing Resume
• Brand Ambassador Resume
• Copywriter Resume
• Marketing Intern Resume
• Public Relations Specialist Resume
• Marketing Manager Resume
• Marketing Director Resume
• Marketing Resume

Need to first get more familiar with the basics of what a resume’s purpose is? We got you covered!  

What’s the trick to the perfect digital marketing resume?

Here are a few tips that’ll help take the guesswork out of making an effective resume. Of course, we’ll get into more detail in the sections further down.

Be sure your  numbers make an impact

Unlike other fields where success can be more easily measured in terms of dollars and cents or tangible results, in digital marketing, success can be difficult to measure and communicate. The impact of SEO strategies, content marketing, or social media campaigns isn’t always directly visible in immediate sales or profit.

Your resume needs to provide numbers that paint you as an unparalleled performer and can easily convey your results.

Target your resume to specific company goals

Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific needs.

The key word here is ‘tailor’ . You need to tailor every aspect of your resume to each separate job you apply for - this is paramount. So, read about the company, study their most active marketing channels, check out other jobs they published, and find out what they currently want the most from digital marketing. In short, do your research!

The digital marketing industry's expansion is underscored by LinkedIn data  revealing 860,000 job openings for "Digital Marketing Specialists," emphasizing the critical need for skills in social media, content strategy, SEO, and analytics. This surge in demand is part of a broader trend where digital marketing continues to be one of the most sought-after job categories, driven by the increasing digitalization of business practices and the need for companies to enhance their online presence.

R esume format and layout make it easy to read

Combine headings, bullet points, and custom sections  to make your resume easy to scan. It’s a good idea to also highlight your results with bold text. For a digital marketing resume, you’ll need to choose between a couple of types.

• Hybrid or combination resume  format - this resume combines the key elements from a traditional functional resume and the chronological resume format to demonstrate both your skills and employment history.
• Functional resume  format  - a functional or skills-based resume is orientated around your skills. Instead of prioritizing your work history and job titles like on traditional resume templates, the focus is mainly on your transferable abilities and expertise.
• Reverse chronological resume  format - this is when you list the most recent experience first on your resume - also applicable to your education history. This type is best for those with a rich employment history.

Remember these other tips:

• Header : The resume header  is the first thing anyone reads. You need to include contact information  including professional social contacts such as LinkedIn , and possibly even a resume photo  (although not required).
• Length of a resume : It’s best to stick to between a 1-2 page resume length  since most recruiters lose interest after the second page.
• File format : Unless otherwise specified, a PDF resume file  format beats out a simple Word document every time. PDFs are easy to share and don’t have the same issues with images moving around.
• Choose the right font :  A standard 12p font should be used. The most used font types are Rubik, Lato, Montserrat, Raleway, Exo 2, Volkhov, serif and sans-serif fonts.

Optimize your resume for ATS

Applicant Tracking System (ATS) is software that automates the hiring process by identifying top candidates based on specific keywords such as certain skills and job titles, streamlining the recruitment process. As a job seeker, optimizing your resume for ATS is key to ensuring visibility.

Here are a couple of things you can do to make your ATS-friendly resume :

• Use relevant resume keywords : Keywords are crucial for your resume to pass through Applicant Tracking Systems (ATS) because they’re designed to scan resumes for specific terms related to the job posting. ATS often filters out resumes lacking these keywords, so strategically incorporating them can really impact whether your resume gets noticed or not.
• Apply standard formatting : Standard formatting is critical because ATSs may not correctly parse or may completely overlook important information in resumes with non-standard layouts, graphics, or unconventional section titles. Standard formatting ensures all parts of your resume are read accurately by the ATS, improving your chances of being selected .

Learn as much as you can about ATS and follow the tips you come across - you'll increase the chances of your resume passing through the system’s filters and landing in front of a recruiter.

Still feeling a bit out of your element? Have a more detailed look at some  more tips on writing resumes .

Digital marketing  resume example

Here’s what this applicant does well in their resume:

• Quantifiable achievements:  The resume includes specific, quantifiable achievements, such as increasing user acquisition by 45%  and improving ROAS by 30% , which directly aligns with the job's focus on growth and efficiency.
• Relevant experience and skills:  Demonstrates expertise in a wide range of relevant software and platforms, including Meta, Google Analytics , and SQL , showcasing a strong foundation in the technical skills required for the role.
• Education and certifications:  They list certifications in Advanced Google Analytics  and Effective Creative Testing , emphasizing a commitment to continuous learning and mastery of critical skills for digital marketing success.

The right  format for your   digital marketing  resume

In crafting a digital marketing resume, the first decision you’ll need to make is either to focus on skills or work experience. Obviously, this depends on your background and the job you're applying for. However, both elements are crucial in showcasing your capabilities and fit for the role.

Here's a nuanced approach to balancing both:

Early  Career Professionals

• Focus on skills:  At this stage, you might not have extensive work experience - instead, emphasize your digital marketing skills. Highlight specific competencies such as SEO, content marketing, social media management, PPC advertising, analytics, and any relevant certifications or courses you've successfully completed.
• Project and internship experience:  Include internships, volunteer work, or projects (even class projects) that demonstrate your skills in action. This can help fill the experience gap with practical examples of your abilities.

Mid to Senior-Level Professionals

• Highlight work experience:  For those with a significant amount of work experience, the focus should shift toward your professional history. Detail your roles, responsibilities, and the impact you've made at previous organizations. Quantify your achievements (e.g., increased website traffic by 30%, boosted conversion rates by 20%) to provide evidence of your effectiveness.
• Skills as supporting evidence:  However, don't neglect to list your skills. This includes both hard skills (e.g., specific tools or platforms you're proficient in) and soft skills (e.g., leadership, teamwork, communication). Tailor this section to match the job description, emphasizing the skills most relevant to the position you're applying for.

General Tips

• Keywords: Use keywords relevant to digital marketing throughout your resume. This not only helps in getting past the ATS but also aligns your resume with the job you're applying for.
• Results-oriented:  Ensure that you frame your contributions in terms of outcomes and results. Employers want to see the tangible value you can bring to their organization.

Digital marketing sections to consider:

• Summary or objective statement:  Gives a brief about the candidate's qualifications, expertise, and skill set relevant to a digital marketing job.
• Digital marketing work experience:  Showcase experience and your expertise in the digital marketing field through past roles. Don’t overdo it though!
• Key s kills :  Highlights technical or hard skills like SEO, SEM, content marketing, and soft skills such as creativity and problem-solving, vital for a digital marketing role.
• Education, certifications, and training:  Use this section to outline any relevant degrees, qualifications, or training you have received such as HubSpot Content Marketing Certification  (HubSpot), Google Digital Garage: Fundamentals of Digital Marketing , etc.
• References on a resume :  Here you can provide contact information of previous employers or clients who can vouch for your skills, work ethics, and achievements in digital marketing.

What recruiters look for on a digital marketing resume

• Practical SEO and SEM experience:  Recruiters prioritize this because proficient use of SEO and SEM directly influences the visibility and reputation of the company online.
• Proficiency in content creation:  Creating compelling and high-quality content is crucial for capturing audiences and successful marketing campaigns.
• Familiarity with social media platforms:  A significant instrument in the skillset of any great digital marketer.
• Analytical skills:  Being able to analyze the effectiveness of marketing campaigns, understand audience behavior, and improve future efforts is imperative.
• Up-to-date with the latest marketing trends : Digital marketing is ever-changing, and recruiters stress this to ensure potential candidates can adapt to new techniques and maintain the company's competitiveness.
• Usability skills:  Digital marketers need to display a wide range of website usability skills on their resume, such as User Experience (UX) and User Interface (UI) knowledge.

Digital marketing resume experience

Let’s look at both a bad and a good example of listing your work experience on a resume  in the digital marketing world:

• • Did digital marketing activities.
• • Handled social media.
• • Worked with team on projects.
• • Involved in website tasks.

Let’s look at the obvious:

• Vague job title:  "Digital Marketing Position" is too vague and doesn't specify the role or level of responsibility.
• Lack of specifics:  The duties are described in very broad terms without detailing what was actually done, making it impossible to gauge the scope of work or skills.
• No results shown:  It fails to mention any results or achievements from the work performed. Recruiters look for measurable impacts.
• Missing context:  There's no description of the company or the industry, which could help understand the scale and relevance of the experience.
• No skills or tools mentioned:  Doesn't specify any digital marketing tools or techniques used, leaving an inability to understand the candidate's competencies.
• Generic language:  Uses non-specific language that could apply to almost any job, failing to stand out or capture interest.
• • Led a digital campaign that increased online sales by 35% in 2021 through targeted social media advertising and email marketing.
• • Implemented an SEO strategy that elevated the company’s main product page to the top 3 search results on Google for key phrases, driving a 50% increase in organic traffic.
• • Designed and executed a content marketing plan that doubled blog traffic and increased subscriber count by 40%.
• • Managed a $15,000 monthly digital advertising budget, optimizing for a 20% increase in ad conversion rates.

Why this example is so much better:

• Company context:  The brief description of the company provides context, helping the reader understand the industry and scale of the business.
• Specific achievements:  Lists concrete results achieved, such as sales increase, SEO ranking improvements, and traffic growth, demonstrating their impact on the business.
• Strategy and execution:  Shows the ability to develop and implement digital marketing strategies, showcasing strategic thinking and execution skills.
• Budget management:  Highlights experience with budget responsibility, indicating trustworthiness and financial acumen.
• Relevance to digital marketing:  Each point directly relates to core digital marketing functions, making their experience relevant and valuable to similar roles.
• Clear and concise:  Uses straightforward language to clearly convey achievements and responsibilities, making it easy for hiring managers to quickly grasp the candidate's qualifications and successes.

How to quantify impact

Quantifying your achievements  or impact on a resume is crucial because it provides measurable proof of your achievements, making your accomplishments more compelling and understandable to employers. It highlights your effectiveness and contribution to past organizations, helping you stand out among other candidates.

• Mention the percentage increase in organic traffic  achieved through your SEO strategies, as it demonstrates efficiency in enhancing visibility.
• Include the number of leads generated  through your social media campaigns, which shows an ability to create effective, lead-generating content.
• Disclose the conversion rate improvements  you've contributed to, as this quantifies your ability to transform interest into purchases.
• State the dollar amount of the budget you've managed for pay-per-click campaigns , which can underscore fiscal responsibility and trustworthiness.
• Report on the reduction in the cost-per-acquisition  under your strategies, exhibiting your capacity to optimize marketing spend.
• Outline the percentage of growth in website engagement  or dwell time due to your content strategy, showcasing your ability to create relevant and captivating content.
• Document any significant increase in social media  following or likes during your time, reflecting your talent for audience growth and engagement.
• Point to any quantifiable improvements in email marketing open or click-through rates , which illustrates your expertise in this critical area.

The shift towards freelance and remote work is reshaping the industry's employment landscape. A significant 54% of marketing leaders are now hiring freelancers, influenced by factors such as layoffs and the growing preference for work-from-home arrangements. This trend points to the flexibility and adaptability required by digital marketing professionals in the current job market.

How to get hired as a digital marketer without experience

So, you need to create a resume with no work experience  in digital marketing - it’s not the end of the world. Instead focus on highlighting relevant skills, projects, and learning on your resume.

Here’s what you can focus on:

• Education and certifications:  List your degree and any relevant certifications you’ve earned, such as Google Analytics, Google Ads, HubSpot Inbound Marketing, etc.
• Relevant skills:  Focus mainly on the digital marketing skills you've learned through courses or personal studies, like SEO, content creation, social media management, data analysis, and PPC advertising.
• Personal projects : Showcase any personal projects where you've applied digital marketing skills. For example, managing a blog, running a social media campaign, or any website you’ve built and optimized.
• Internships and volunteer work:  Any internships or volunteer work that involved digital marketing tasks, even if they were only one part of your responsibilities.
• Online courses and workshops:  Mention online courses, webinars, or workshops you've completed that are relevant to digital marketing.
• Soft skills:  Highlight soft skills important in digital marketing, such as creativity, adaptability, analytical thinking, and communication skills.
• Tools and platforms:  List digital marketing tools you're familiar with, such as Google Analytics, SEMrush, Mailchimp, WordPress, Hootsuite, etc.
• Achievements and results:  If you have any quantifiable achievements from personal projects or related areas, like increased website traffic or improved social media engagement, don’t forget them either.

No job history? Hone your skills on your own… A good signal that you have those skills is by showing that you’ve developed a website or a blog on your own with some specific focus (just using Facebook and “being online all the time” isn’t enough.)

Clay Cazier, VP of Search Strategy at PMX Agency

Focusing on these areas will show potential employers that you have a foundational knowledge of digital marketing and the eagerness to learn and grow in the role, even without direct job experience.

We've got plenty more examples in our Experience Resume Section guide .

Digital marketing skills that make all the difference

With digital marketing strategies encompassing such a wide range of areas, listing skills is crucial as it showcases your expertise and capabilities. It helps you stand out as a candidate and aligns your strengths with the job requirements.

Just to reiterate, hard skills on a resume  refer to technical abilities like SEO, analytics, PPC, and content management—quantifiable and teachable skills. Soft skills , such as creativity, communication, problem-solving, and adaptability, are personal attributes that enhance interactions, job performance, and teamwork, which are crucial for navigating the dynamic digital marketing landscape.

Here are some of the most in-demand digital marketing skills:

Best hard skills for your digital marketing resume

• Search Engine Optimization  (SEO)
• Pay Per Click  (PPC)
• Google AdWords
• Social media marketing
• Email marketing
• Content Management Systems  (CMS)
• Digital advertising
• Conversion Rate Optimization  (CRO)
• Web analytics
• Data analysis
• Market research
• CRM software
• Marketing automation tools
• HTML/CSS/JS
• Graphic design
• Web development
• Mobile marketing
• Adobe Creative Suite

Best soft skills for your digital marketing resume

• Adaptability
• Collaboration
• Communication
• Critical thinking
• Decision making
• Problem-solving
• Time management
• Attention to detail
• Customer service
• Organizational skills
• Project management
• Relationship building
• Stress management
• Negotiation

However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer the recruiter is looking for and emphasize the skills relevant to that position.

Are you still not sure what skills will win recruiters over? Check out our guide on How to Create A Resume Skills Section To Impress Recruiters  as well as an exhaustive list of skills  that recruiters look out for.

Does a digital marketing resume need an education section?

Yes, in general, you should. Not so much so if you’re a seasoned professional, although it can complement your certifications and demonstrate your foundational knowledge. On the other hand, for recent graduates, it's crucial to detail your degree, since it can point out your academic background and relevant skills in the field.

But even without a degree, you can still show that you’re qualified. As one digital marketer put it:

Certifications are the new degree.

Justin Emig of the digital marketing agency Web Talent Marketing

That’s because the purpose of a  degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast-paced discipline that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.

Presenting your education on your resume

If you have degrees be sure to show them off and build an outstanding   education resume section   along with some excellent certificates. These will definitely make an impression on recruiters.

For a presentation that’s professional and straightforward, follow these basic guidelines:

• List in reverse chronological order:  begin with your most recent qualification or academic accomplishment and work your way backward, just like you would with your work experience.
• Separate sections for certificates and education:  to better showcase your credentials you may want to consider developing separate sections for each topic.

What to include:

• Degree name:   Specify the degree you earned.
• Institution name:   Where you earned your degree .
• Graduation date:   When you graduated or are expected to graduate .
• Major/Concentration:  List your major as well as any related minors .
• Relevant courses or projects:  Especially if directly related to digital marketing.
• Certifications:  Include any digital marketing-related certifications.
• GPA:  If your grade point average  is impressive and you're a recent graduate.
• Awards:  If you have received any awards related to your field  and they have relevance to the current position you’re applying for, include them!

Here’s one example:

• • Minor in Graphic Design
• • Relevant Courses: Digital Marketing Analytics, Social Media Strategy, Content Marketing

Three reasons why it's a good example:

• Clarity and structure:  The section is well-organized, making it easy for recruiters to quickly identify the candidate's level of education, the institutions attended, and graduation dates.
• Relevance:  including relevant courses directly related to digital marketing demonstrates the candidate's commitment to the field and possession of specific skills sought after in the industry.
• Achievements highlighted:  Listing the GPA and specific courses showcases the candidate's academic achievements and ongoing professional development. This indicates a strong work ethic and a dedication to excelling in their field.

Do you need d igital marketing certifications?

Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to have formal work experience.

One thing to note is that digital marketers are also project managers, in a way, so if you have project management certifications, feel free to put them on your digital project manager resume as well.

Any Google certifications you can get will be a huge differentiator — Google Analytics individual qualification, in particular.

In conclusion, certifications on your resume  are extremely important so even a separate section after education is suggested.

How to properly present a certificate:

• Certification name:  Begin with the certification's complete name.
• Issuing organization: P rovide the name of the organization that issued the certification.
• Date of completion: P lease state the month and year you received it. If your certificate has an expiration date, it may be a good idea to add that as well.
• Location (optional): P rovide the address where you obtained your certification, if applicable.

Below are the certifications that we have discovered through our research that seem to be the most sought-after by recruiters.

The top 5 digital marketing certifications to include on your resume

• HubSpot Content Marketing Certification (HubSpot)
• Google Digital Garage: Fundamentals of Digital Marketing
• SEMrush Academy Digital Marketing Certifications (SEMrush)
• Online Marketing Certified Professional (OMCP)
• Facebook Blueprint Certification

Check the link, if you’re interested in reading more about certificates vs. education on your resume in the world of digital marketing  - they even offer you courses for some of the certifications above.

Choosing between a  resume summary or an objective

A resume summary  and a resume objective  serve different purposes on a digital marketing resume, highlighting distinct aspects of a candidate's professional profile.

Resume summary

This is a brief statement (usually 2-4 sentences) at the top of your resume that summarizes your experience, skills, and achievements in digital marketing. It’s tailored for professionals with experience in the field , showcasing their expertise, the value they bring, and their career accomplishments.

Resume objective

Conversely, an objective is more about your career goals and how you aim to contribute to the potential employer. It's typically used by those with less experience in digital marketing or those changing careers . The objective focuses on your aspirations and how your skills, even from other areas, can be applied to digital marketing roles.

So, why are these important to be included and well-written?

• Tailoring your application:  Both elements are crucial for tailoring your resume to the digital marketing field, making it clear at a glance what you offer or aim to achieve.
• First impression:  They provide a quick summary or insight into your professional background or goals, creating a strong first impression.
• Screening tool:  Many employers use these sections to quickly screen candidates, looking for specific keywords or objectives that align with the job opening.

it's about positioning yourself as the ideal candidate for the job. Make sure you study up on the employer and write your summary/objective directly to them and their digital marketing needs.

The example below is obviously something you want to avoid. Have a look:

This summary fails to impress because it:

• Lacks specific details about experiences, achievements, or skills.
• Uses vague language ("stuff," "things") without concrete examples.
• Fails to quantify accomplishments or specify the tools and strategies used.
• Doesn’t convey a clear value proposition to the employer.

Here’s an example of a well-done resume summary from a digital marketing specialist:

This summary provides a quick overview of the candidate’s background, areas of expertise, key achievements, and the value they can bring to a new role, making it an important tool for grabbing the attention of hiring managers.

Still have room on your resume and want to include something more? Have a look below.

Other sections for your digital marketing resume

Depending on the company, job seniority level, and your location, you may want to include more sections to your digital marketer resume:

• Language skills
• Hobbies and interests
• Volunteer work
• LinkedIn on resume
• Resume awards
• Publications

Key takeaways

To sum up, these are the main tactics to craft the best digital market resume:

• Industry dynamics and skill requirements:  You need to balance creativity with technical skills and continuously update your knowledge and certifications to remain relevant and competitive.
• Adaptability and specialization:  Success in digital marketing requires staying ahead of technological advancements, and being adaptable to change.
• Effective resume strategies:  Utilizing the right resume format and layout to highlight relevant skills and experiences, optimizing for ATS, and providing quantifiable results to demonstrate impact.
• Resume customization:  Tailor your resume to emphasize either skills or work experience based on your career stage and the specific job requirements.
• Keyword optimization:  Incorporate relevant digital marketing keywords to improve your resume's visibility through Applicant Tracking Systems (ATS) and align it more closely with the job description.
• Use specific metrics to demonstrate success:  Including specific metrics like percentage increases, dollar amounts, and numerical growth rates provides clear evidence of your success and capability.
• Relevance of education and certifications:  While a bachelor's degree in marketing, communications, or business administration is valuable, it's not always the best idea to detail your entire education. The digital marketing field values practical skills and recent certifications over traditional education.
• Use of resume summaries or objectives:  Both elements are essential for tailoring your application, making a strong first impression, and serving as a screening tool for employers.

Digital Marketing resume examples

Explore additional digital marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Digital Marketing resume?

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24 Digital Marketing Resume Examples - Here's What Works In 2024

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. you will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. here are seven digital marketing templates to help you jumpstart your resume in 2023..

Digital marketers are specialists in all things marketing; especially in relation to digital platforms like social media digital advertising, and more. They provide creative solutions to help clients recreate their brand to increase awareness of the company and drive sales. Digital marketers will also analyze market trends and identify target audiences as a first step to launching a successful marketing campaign. The job outlook for digital marketers is estimated to be a 6% increase from 2019 to 2029, which is an increase in over 18,000 jobs. As more companies go digital and as technology becomes more prevalent, the demand for digital marketers will continue to rise. The newest generation of consumers called Gen-Z are well-known for their social media usage and social media will continue to be one of the largest areas of opportunity for marketing. With that being said, let’s take a look at what successful digital marketing resumes look like in 2023. We will examine seven different templates with different digital marketing positions that leverage your work history and education. Then, we’ll review a list of action verbs to complement your experience and a list of common hard skills that recruiters want in digital marketing candidates.

Digital Marketing Resume Templates

Jump to a template:

• Digital Marketing Specialist
• Entry Level Digital Marketing
• Digital Marketing Director
• Digital Marketing Analyst
• Digital Marketing Manager
• Senior Digital Marketing Manager
• Marketing Director
• Digital Marketing Coordinator
• Digital Marketing Intern
• Digital Marketing Strategist
• Email Marketing Specialist

Jump to a resource:

• Keywords for Digital Marketing Resumes

Digital Marketing Resume Tips

• Action Verbs to Use
• Bullet Points on Digital Marketing Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 24: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 2 of 24: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 3 of 24: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 4 of 24: Entry Level Digital Marketing Resume Example

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Tips to help you write your Entry Level Digital Marketing resume in 2024

   showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Skills you can include on your Entry Level Digital Marketing resume

Template 5 of 24: entry level digital marketing resume example.

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Template 6 of 24: Digital Marketing Director Resume Example

Digital marketing is a fast growing field that focuses on utilizing web-based tools and software to enhance lead generation, audience targeting, brand awareness and more. A digital marketing director is responsible for assessing a company’s goals and building a digital marketing plan for them. The digital marketing director will create the marketing plan, as well as oversee its implementation, and monitor data to ensure it’s producing the anticipated results. A digital marketing director typically oversees a team of junior digital marketers, who they are responsible for managing and delegating tasks to. For this role, hiring managers will be looking for someone with a degree in marketing, communications, or another related field. A master’s is not required, however, a master’s in marketing can help you land a senior role in digital marketing. More importantly, hiring managers will want someone with foundational experience in digital marketing. An ideal candidate typically has at least 2 years of digital marketing experience and specific technical skills such as being certified in GoogleAds, experience leveraging search engine optimization, and more.

Tips to help you write your Digital Marketing Director resume in 2024

   get certified in google adwords to stand out as a digital marketing director.

Google is a robust tool for digital marketers who use it effectively. Hiring managers want a candidate with experience effectively utilizing Google’s advertising platform. If you don’t have much experience with implementing Google AdWords, you can take the certification course. Upon completion you’ll have a new credential on your resume that will catch the eye of hiring managers.

   Show transferable skills in digital marketing from previous roles

If you have assisted with or individually implemented digital marketing strategies in previous roles, it’s important to highlight this. There are a variety of experiences you should note, including any experience managing or creating social media content, analyzing social media data, utilizing email marketing campaign tools, and more. This will show hiring managers you understand how to implement these digital tools.

Skills you can include on your Digital Marketing Director resume

Template 7 of 24: digital marketing director resume example.

Digital marketing directors are not just specialists, but also leaders of the marketing department. You’ll be responsible for directing the vision of the company’s marketing campaign, developing new strategies to increase engagement and generating traffic for the company’s website. The ability to analyze performance of previous marketing campaigns is a must and this role often requires 5+ years of leadership experience.

   Highlight your leadership and management experience

As a director, you should have professional experience with effectively leading and managing teams. The question that recruiters want to know is: how were you effective? You’ll want to combine action verbs and numbers here to stand out. A great example this resume uses is “recruited, hired, and trained 25+ marketing and sales specialists, improving overall sales by 20%.”

   Emphasize meeting sales goals and increased revenue

As a digital marketing director, your ultimate goal is to generate as much revenue as possible and surpass sales goals by persuading more people to buy your company’s product or service with your marketing expertise. If you have a track record of achieving or overachieving previous sales, you’ll want to mention it with an estimated figure or percentage.

Template 8 of 24: Digital Marketing Analyst Resume Example

A digital marketing analyst helps businesses improve their marketing campaigns by making data-backed decisions. They conduct market research with statistics and analyze trends to develop more informed strategies. Therefore, it is essential to highlight your strategic approach on your resume by mentioning successful marketing projects on your resume.

Tips to help you write your Digital Marketing Analyst resume in 2024

   mention the marketing analytic tools you use on your resume..

Digital marketing analysts use different tools to analyze trends, such as Google Analytics or SEMrush. However, there are numerous marketing analytic platforms out there. You should mention the ones you are familiar with. Yet, it’s also a good idea to check if your potential employer requires you to work with a particular tool.

   Showcase your data visualization skills.

After conducting your research and getting the results, you should communicate these outcomes to the stakeholders or the marketing team. However, it is a great idea to use data visualization techniques to illustrate the results. You can use charts, graphics, and even storytelling videos to back up your presentation.

Skills you can include on your Digital Marketing Analyst resume

Template 9 of 24: digital marketing analyst resume example.

As a digital marketing analyst, you specialize in analyzing data, marketing metrics, and more. This is one option for a career path from a generalized digital marketing specialist, especially if you don’t want to go into management yet or at all. Make sure you emphasize your transferable analysis skills and experiences making informed decisions based on data to show what you can bring to the table.

   Showcase your abilities with data analysis

Since the digital marketing analyst focuses more on data analysis and implementing changes based on market trends, you’ll want to highlight your proficiency with both researching, analyzing, and making informed decisions. This can be done with both your listed hard skills and your work experience combined. Using numbers is crucial to quantify your experience and results of your work.

   Tailor your resume with relevant keywords

Beyond focusing your resume on your proficiency in data analysis, you’ll want to use relevant keywords in the job description. This may include terms like “SEO,” “digital ads,” “retention analysis,” “digital optimization,” and more than hard skills. A digital marketing analyst is more niche than general digital marketing, and you want to show that you know what you’re talking about.

Template 10 of 24: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 24: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 24: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 24: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 24: Senior Digital Marketing Manager Resume Example

As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.

Tips to help you write your Senior Digital Marketing Manager resume in 2024

   highlight your analytical skills.

Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.

   Show your leadership abilities

As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.

Skills you can include on your Senior Digital Marketing Manager resume

Template 15 of 24: senior digital marketing manager resume example.

The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.

   Highlight your promotions throughout your work history

As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.

   Strong section of hard skills relevant to digital marketing

Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.

Template 16 of 24: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 17 of 24: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 18 of 24: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 19 of 24: Digital Marketing Coordinator Resume Example

This professional is in charge of the company’s marketing strategy on its digital platforms. These platforms might include social media platforms, websites, emails, etc. Your tasks may include handling the social media accounts, creating digital marketing campaigns, coordinating the execution of those campaigns, and analyzing the success of digital marketing efforts, among others. Recruiters expect to see at least a bachelor’s degree in marketing or a relevant field and should have at least some professional experience in the digital marketing space. Here is a resume sample.

Tips to help you write your Digital Marketing Coordinator resume in 2024

   get digital marketing-related certifications..

Show recruiters that you are especially skilled in digital marketing by getting digital marketing-related certification. This applicant has two impressive Google marketing certifications.

   Show experience in various digital marketing platforms and mediums.

It may be tempting to only include your social media marketing experience because it is a very popular part of digital marketing. But don’t forget to include your experience marketing with other digital mediums like websites and emails.

Skills you can include on your Digital Marketing Coordinator resume

Template 20 of 24: digital marketing intern resume example.

Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier. Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.

Tips to help you write your Digital Marketing Intern resume in 2024

   showcase certifications and relevant courses.

As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.

   Include Real-life Projects and Achievements

If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.

Skills you can include on your Digital Marketing Intern resume

Template 21 of 24: digital marketing intern resume example.

This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns. Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.

   Use action verbs that emphasize your team skills.

As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.

   Include previous related experience.

Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.

Template 22 of 24: Digital Marketing Strategist Resume Example

Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.

Tips to help you write your Digital Marketing Strategist resume in 2024

   highlight your tech savviness..

As a digital strategist, you must be tech-savvy, especially because you are working with digital tools. You must feel comfortable in the digital arena. It is important for you to become a fast learner because digital tools and algorithms are constantly changing.

   Mention your time management skills.

Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.

Skills you can include on your Digital Marketing Strategist resume

Template 23 of 24: digital marketing strategist resume example.

As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals. Here is a strong digital marketing strategist resume sample. Take a look.

   Use metrics to show the success of your strategies.

To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.

   Show experience working with different digital marketing mediums.

In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.

Template 24 of 24: Email Marketing Specialist Resume Example

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

Tips to help you write your Email Marketing Specialist resume in 2024

   include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

Skills you can include on your Email Marketing Specialist resume

As a hiring manager who has recruited for digital marketing roles at top companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by effectively showcasing the candidate's skills, experience, and impact in the field. In this article, we'll share some tips to help you create a strong digital marketing resume that will catch the attention of recruiters and hiring managers.

   Highlight your digital marketing skills

Make sure to showcase your relevant digital marketing skills throughout your resume. This can include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Email marketing
• Social media marketing
• Content marketing
• Web analytics

Don't just list the skills; provide specific examples of how you've used them to drive results. For instance:

• Managed a $50,000 monthly PPC budget, increasing conversions by 30% while reducing cost per acquisition by 15%
• Grew organic search traffic by 150% year-over-year through targeted SEO strategies

   Quantify your impact with metrics

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the value you can bring to their organization. Instead of saying:

• Managed social media accounts for the company

Try something like:

• Grew Facebook follower count by 200% and increased engagement rate by 50% through targeted content and paid promotion

Other examples of metrics to include:

• Conversion rates
• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Email open and click rates

   Tailor your resume to the job description

Customize your resume for each job you apply to by aligning your skills and experience with the requirements listed in the job description. This shows the hiring manager that you're a good fit for the specific role.

For example, if the job description emphasizes email marketing experience, make sure to highlight your relevant skills and achievements in that area, such as:

• Developed and executed email campaigns that increased sales by 25%
• Implemented email segmentation strategies that improved open rates by 40%

   Include relevant certifications and training

Showcase any relevant certifications or training you've completed to demonstrate your expertise and commitment to staying up-to-date in the field. Some examples include:

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

These certifications not only validate your skills but also show that you're proactive about your professional development.

   Demonstrate your knowledge of marketing tools

Highlight your proficiency with popular digital marketing tools and platforms, such as:

• Google Analytics
• Facebook Ads Manager

Showing that you're well-versed in these tools can make you a more attractive candidate, as it demonstrates your ability to hit the ground running in a new role.

   Showcase your non-traditional experience

Don't limit your resume to only paid work experience. If you've worked on personal projects, volunteered, or completed internships related to digital marketing, include them as well. This can be especially helpful for entry-level candidates or those transitioning into the field.

For example:

• Managed social media accounts for a local non-profit, increasing follower count by 50% and driving a 20% increase in donations
• Completed a digital marketing internship at XYZ Agency, assisting with SEO research and content creation

These experiences demonstrate your practical skills and passion for the field, even if they weren't part of a traditional job.

Writing Your Digital Marketing Resume: Section By Section

  header, 1. put your name first and make it stand out.

Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.

Compare these two examples:

Using your full name looks more professional and ensures the hiring manager knows exactly who you are.

2. Include key contact details

After your name, include your primary contact details:

• Phone number
• Email address
• Location (City, State)
• LinkedIn profile URL (optional)

Make sure your email address is professional, ideally [email protected] . Avoid outdated domains like AOL or Hotmail that may make you appear out-of-touch with current digital trends, which is crucial in digital marketing.

John Smith New York, NY | 212-555-1234 | [email protected] | linkedin.com/in/johnsmith

3. Optionally include a targeted title

If you're applying for a specific digital marketing position, consider adding a targeted title below your name that matches the job description. This quickly conveys to the employer that you're a relevant candidate.

• John Smith Digital Marketing Specialist
• Jane Doe Senior Digital Marketing Manager

Keep your title concise and targeted. Avoid keyword-stuffing or listing multiple unrelated titles.

  Summary

While a resume summary is optional, it can be a strategic way to provide additional context about your career and highlight key skills that are relevant to the digital marketing roles you are targeting. Avoid using an objective statement, which is an outdated approach that focuses on your own goals rather than how you can contribute to the company.

When writing your summary, be sure to tailor it to the specific digital marketing positions you are applying for by showcasing relevant skills, experience and accomplishments. Keep it concise and impactful.

To learn how to write an effective resume summary for your Digital Marketing resume, or figure out if you need one, please read Digital Marketing Resume Summary Examples , or Digital Marketing Resume Objective Examples .

1. Showcase your digital marketing expertise

Many candidates make the mistake of being too generic in their summary, with statements like:

• Digital marketing professional with 5+ years of experience in various marketing functions.
• Results-driven marketer with a proven track record of success.

Instead, highlight the specific digital marketing domains where you have deep expertise and experience, and tie them to the target roles you are applying for, such as:

• Digital marketing specialist with 5+ years of experience driving successful SEO, paid search and social media campaigns in the B2B SaaS space.
• Experienced digital marketing manager skilled in developing and executing data-driven, cross-channel strategies to achieve aggressive lead generation and revenue growth targets.

2. Quantify your impact and results

Your summary is a great place to call out impressive, measurable results you've achieved in your digital marketing career. Don't just describe what you did - show the impact.

Weak, unimpressive statement:

Managed successful digital marketing campaigns across multiple channels including paid search, paid social, and programmatic display advertising.

Strong, results-focused statement:

Drove 150% year-over-year growth in marketing-sourced pipeline by optimizing and scaling paid search, paid social and programmatic campaigns, resulting in a 45% increase in marketing ROI.

  Experience

The work experience section is the core of your resume. It's your chance to show hiring managers how you've applied your skills to real-world situations and delivered results. Digital marketing roles require a mix of creativity, analytical skills, and technical know-how. Showcase your impact in each role by highlighting your achievements using metrics, and call out the specific digital marketing tools you've used.

1. Highlight the digital marketing tools you used

Digital marketing is a highly specialized field that requires knowledge of various tools and platforms. Hiring managers want to see that you have hands-on experience with the specific tools they use. In your work experience section, mention the digital marketing tools you used in each role, such as:

• Google Analytics for tracking website traffic and user behavior
• Google Ads and Facebook Ads for running paid advertising campaigns
• Hootsuite for managing social media accounts and scheduling posts
• Mailchimp for creating and sending email marketing campaigns

By showcasing your proficiency with these tools, you demonstrate to hiring managers that you have the technical skills needed to succeed in the role.

Don't just list the tools - explain how you used them to drive results. For example, instead of just saying "Used Google Analytics", say something like "Used Google Analytics to track website traffic and identify opportunities to improve user experience, resulting in a 20% increase in conversion rates."

2. Quantify your achievements with metrics

In digital marketing, everything is measurable. Hiring managers want to see candidates who are results-driven and can prove their impact with hard numbers. When describing your achievements in each role, use specific metrics to quantify your success, such as:

• Increased website traffic by 50% through SEO optimization and content marketing
• Generated $500K in new revenue from email marketing campaigns with an average open rate of 30% and click-through rate of 5%
• Managed a $50K monthly Google Ads budget, achieving an average CPC of $2.50 and conversion rate of 10%

If you don't have access to specific metrics, use numbers to give a sense of the scale of your work. For example, "Wrote and edited 10-15 blog posts per week" or "Managed social media accounts with over 100K followers."

To make sure your resume has the right mix of skills and keywords that hiring managers are looking for, try using Targeted Resume . It analyzes your resume against a specific job description and provides actionable feedback to help you tailor your resume for the role.

3. Showcase your career progression and promotions

Hiring managers want to see candidates who have a track record of success and have progressed in their careers. If you've been promoted or taken on increasing levels of responsibility in your previous roles, make sure to highlight that in your work experience section. For example:

Digital Marketing Specialist, ABC Company January 2018 - December 2019 - Executed successful social media campaigns across Facebook, Instagram, and Twitter, growing followers by 200% and increasing engagement rates by 150% - Collaborated with product team to develop email marketing strategy for new product launch, resulting in 5,000 pre-orders and $250K in revenue Promoted to Senior Digital Marketing Specialist, December 2019 - Led team of 3 junior marketers to execute multi-channel digital marketing campaigns, driving $1M+ in new revenue - Developed and implemented new SEO strategy, increasing organic traffic by 75% and improving search engine rankings for key terms

By showcasing your career progression, you demonstrate your ability to take on more responsibility and drive results at a higher level.

Recruiters often quickly scan resumes, so make your promotions stand out by bolding your job titles and putting your most impressive, relevant achievements for each role at the top.

4. Focus on relevant digital marketing experience

When applying for a digital marketing role, focus on highlighting your most relevant experience in the work experience section. This may mean leaving out or minimizing roles that are less directly related to digital marketing. For example, if you're applying for a social media manager role, emphasize your experience managing social media accounts and campaigns, and minimize experience in other areas like event planning or customer service.

That said, don't leave out valuable transferable skills and experience. If you have experience in sales or customer service, you can frame it in terms of how it relates to digital marketing. For example:

Sales Associate, XYZ Retail Store June 2016 - December 2017 - Utilized strong communication and persuasion skills to consistently exceed monthly sales targets by 20%+ - Developed and maintained positive relationships with customers, contributing to high customer satisfaction scores and repeat business

By framing your non-digital marketing experience in terms of transferable skills, you show hiring managers how your diverse experience can contribute to your success in a digital marketing role.

For an extra level of polish, try running your resume through Score My Resume . It provides instant, AI-powered feedback on over 30 key areas that hiring managers care about, from hard skills to formatting and grammar.

  Education

The education section of your resume is an important component, especially if you are a recent graduate or applying for an entry-level position in digital marketing. Here are some key tips to help you craft a strong education section that will impress hiring managers and showcase your qualifications.

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work your way backwards. This format helps hiring managers quickly identify your highest level of education and see your progression over time.

Master of Science in Digital Marketing, XYZ University, Graduated: May 2023 Bachelor of Arts in Marketing, ABC College, Graduated: May 2021

2. Include relevant coursework and projects

If you are a recent graduate or have limited work experience, highlighting relevant coursework and projects can demonstrate your knowledge and skills in digital marketing.

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, SEO/SEM, Web Analytics
• Capstone Project: Developed and executed a comprehensive digital marketing campaign for a local nonprofit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Showcase your certifications

In the fast-paced world of digital marketing, certifications demonstrate your commitment to staying up-to-date with the latest trends and best practices. Include relevant certifications in your education section to set yourself apart from other candidates.

Google Analytics Individual Qualification (GAIQ), Achieved: March 2023 HubSpot Inbound Marketing Certification, Achieved: February 2023

4. Keep it concise for senior-level positions

If you are a senior-level digital marketing professional, your education section should be brief and to the point. Hiring managers are more interested in your work experience and accomplishments at this stage in your career.

• Master of Business Administration, XYZ University, Graduated: 1995 Bachelor of Science in Marketing, ABC College, Graduated: 1992 Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion

Instead, focus on your most recent and relevant degree:

• MBA, XYZ University

Action Verbs For Digital Marketing Resumes

Your resume should be filled with action verbs, and each bullet point under your experience should start with one. Action verbs are powerful tools to help your resume stand out from the crowd and help to accentuate your work history and achievements. Some great examples for action verbs for digital marketing resumes are “compiled,” “researched,” “analyzed,” “implemented,” “overhauled,” “deployed,” “directed,” “drove,” and “delivered.” These action verbs describe gathering and interpreting data, creating projects, launching campaigns, leading a team, and generating results. Less impressive verbs that many people start their bullet points with are “assisted,” “handled,” and “made.” These leave the reader of your resume wanting to know more and implies that you performed the basic job duties, but you weren’t passionate about it and you didn’t go above and beyond in your work.

• Recommended
• Prioritized
• Facilitated
• Accelerated
• Transformed
• Established
• Illustrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Digital Marketing Resumes

Skills for digital marketing resumes.

When you’re looking for a digital marketing job, your relevant marketing skills in the digital space and data analysis will play a large role in your resume. Common hard skills you might include on your resume include Adobe Creative Suite, MySQL, keyword research (fits under search engine optimization and SEO), digital ads, and content management systems (CMS) such as WordPress, Hubspot, and Wix. Many of these skills include software that you should have professional or personal experience with that translates to a digital marketing role. Taking the time to dissect the job description and posting will help you to understand the required and preferred skills that the recruiter will be looking for. It is also important to personalize the resume’s skill sections, depending on which digital marketing position that you’re applying for. For more ideas, here is a comprehensive list of relevant hard skills that recruiters want in digital marketing candidates.

• Digital Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Search Engine Marketing (SEM)
• Marketing Strategy
• Online Advertising
• Content Marketing
• Facebook Marketing
• Digital Strategy
• Pay Per Click (PPC)
• Adobe Photoshop
• Advertising
• Web Analytics

Skills Word Cloud For Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from digital marketing resumes.

You should use bullet points to describe your achievements in your Digital Marketing resume. Here are sample bullet points to help you get started:

Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Digital Marketing Resumes

What are examples of strong bullet points i can include on my digital marketing resume.

Implemented SEO content strategy that increased website traffic by 500% in six months, generating 45 qualified leads (20 leads over target). Launched social media advertising plan on Instagram and Twitter which generated 20 million impressions over a one-year period, increasing sales by 300%.

What do employers look for in a digital marketing resume?

What can you do to make your digital marketing resume stand out.

Promoted to Lead Content Strategist in 6 months (6 months ahead of schedule). Onboarded and managed 7 marketing associates from internship to full-time employment.

Other Marketing Resumes

Growth marketing.

Virtual Assistant

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• Skills and Keywords to Add
• Sample Bullet Points from Top Resumes
• All Resume Examples
• Digital Marketing CV Examples
• Digital Marketing Cover Letter
• Digital Marketing Interview Guide
• Explore Alternative and Similar Careers

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How to Create Digital Marketing Resume For Fresher [FREE Template + Samples]

Are You Looking to Create An Eye-Catchy & Powerful Digital Marketing Resume For Fresher ?

Well, Digital Marketing is A Rapidly Growing Industry & There are a Lot of People Who are Looking to Build a Career. But, Most of The Freshers Face This Problem as They Struggle to Find A Right Way to Create A Digital Marketing Resume. They Don’t Have Proper Guidance to Optimize Their Resume to Get Shortlisted Among A Bunch of Digital Marketing Resumes.

In This Article, You’re Going to Unlock The Secrets of Creating a Digital Marketing Resume for Fresher with A FREE Template & Lot of Samples.

When You’re Looking to Create A Resume, You’ve to Focus on Some Points That You Should Consider As The Most Important Factors of Your Resume. By Following The Points Below, You’ll be able to Create An Eye-Catchy & Impactful Digital Marketing Resume.

Choosing The Right Template

While Creating A Resume, Choosing A Right Template is The Most Vital Part. You Can’t Just Simply Choose Any Template & Build On it. It’s Very Important for Your Resume Template to Grab the Attention of The HR & It Should Create A Positive Impact at First Glance.

Make Sure Your Resume Follows These Points:

• It Should Have An Eye-Catchy Design to Grab The Attention.
• The Design Should Not Look Funky, It Should Look Professional and Very Neat & Clean.
• It Should Highlight Important Elements of Your Resume Like Objective, Skills, Education, Experience & Even Your Identity Should Be Highlighted As Well.

Sample Resumes:

Follow The Points Discussed Above & Choose An Eye-Catchy Design For Your Resume to Get Shortlisted. 

• Market Your Profile

There is Marketing Everywhere. Even When You’re on The Interview Table, You’re Marketing Yourself.

Make Sure to Market Your Profile While Creating Your Resume. For Example, You Can Write Your Experience or Specialization in Any Specific Digital Marketing Field. Mention Your Strengths & Vision in Your About to Make Your Resume More Appealing.

So, Present Your Profile Smartly in Your Resume. Here Are Some Examples:

• Be Clear with Your Objective

While Creating Your Resume, Writing Perfect Objective is More Important. Freshers Get Stuck to Very Simple & Common Objectives in Their Resume, But It’s The Wrong Practice. Your Objective Should Briefly Describe Your Vision & The Value You’re Going to Add.

It’s All About Your Vision & Contributions You’re Going to Make. Write Them Briefly in Your Digital Marketing Fresher Resume.

Here are Some Examples of Objectives:

• “Earning a Challenging Position in A Reputed Organization to Utilize My Training & Skillset to Make Important Contributions to The Organization.”
• “Seeking A Responsible Position in A Reputed Organization to Expand My Learnings & Skills While Also Adding Value to The Organization.”
• “To Earn An Opportunity to Begin My Career in a Highly Professional Atmosphere to Gain More Practical Experience.”

By Writing These Kinds of Career Objectives, You’re Conveying Your Vision to Upgrade Constantly & Adding Value to The Company.

Highlight Your Skills & Experience

Attention! It’s One Of The Most Vital of Your Digital Marketing Resume. Your Skills & Experience Are The Things That A Company Needs. Present Your Skills & Experience Smartly in Your Resume. Mention All The Important Skills, Certifications & Your Previous Experience to Make Your Resume More Valuable.

You Always Have to Showcase Your Expertise with Your Experience While Creating A Digital Marketing Resume.

• Creating Digital Marketing Resume For Fresher Without Experience

Now, This One is The Biggest Problem to Any Fresher. Freshers Don’t Have Any Experience, So What Should They Add?

Well, You Can Add Your Projects That You’ve Done During Your Training Period or If You’ve Done Any Internship, You Can Add That to Your Digital Marketing Fresher Resume. You Have Add Something That Indicates That You’ve Practical Knowledge.

• Highlight Your Educational Qualifications

Last But Not the Least, Showcase Your Educational Qualifications. If You’ve had a Marketing Background, It’s A Must Have Thing in Your Resume.

It’s A Secondary Thing That Affects in Shortlisting Your Resume. Candidates with Relevant Background are More Preferred, But It Doesn’t Mean That If You Don’t Have Any Marketing Background, You’re Not Able to Get A Job.

Any Candidate Who’ve Done Digital Marketing Training from Any Institute Can Get A Job & Start Their Career.

So, These Were Some Important Points That We Need to Focus On While Creating A Digital Marketing Resume for Fresher. Overall You Need to –

• Choose A Right Template
• Highlight Your Skills & Experience

Make Sure to Follow Everything to Create A High Quality & Powerful Digital Marketing Resume to Fresher & Stay Connected with W3 Web School to Get More Informational Blogposts.

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Digital Marketing Resume for Freshers- 10 Ways to Create It

Curating a digital marketing resume for freshers is difficult, especially in today’s world, where every other individual is a digital marketer competing for a high-salaried job. Nevertheless, several studies have proved that the demand for digital marketing professionals is increasing fast. But most digital marketing resumes, especially those made by freshers, won’t even make it through Applicant Tracking System (ATS).

Source: Naukri

The digital marketing resume lacks the right skills and experience most of the time.

This blog teaches you to create a digital marketing resume and convince recruiters that your resume is the best.

Here is the summary of a digital marketing resume:

• Add details about certification if you have received any accreditation.
• Mention in your resume if you have worked on a project that shows your professional experience.
• While creating a digital marketing resume, make sure you make it in reverse chronological order.
• Mention links to your portfolio websites along with the link to your LinkedIn.
• Write a digital marketing resume summary emphasizing your contributions.

What is a Digital Marketing Resume for Freshers, and Why Do you Need it?

The responsibility of a digital marketing professional revolves around creating, executing, managing, and analyzing marketing campaigns on different digital platforms to advertise a company and its products and services.

Whether you have a business of cakes or phones, a Fortune 500 company, or a startup, your company will not have a presence if it is not available online.

A. A digital marketing specialist or marketer ensures that the company’s online presence is in line.

B. An organization does not have an individual voice, but its posts and online campaigns speak for the company.

When a hiring manager processes hundreds of resumes for digital marketing jobs , he needs to scan through many resumes. If you can be different from the crowd, you will crack the interview and get the job.

But how to do that?

When you choose points from a digital marketing job description, you list things you are responsible for but not your achievements or contributions.

If thousands of digital marketing professionals are applying for a single position, let’s say, for example, Digital Marketing Associate, we can say that all of them would have taken care of the same responsibilities.

If everybody lists out all these responsibilities, how will the recruiter differentiate? How will they identify and shortlist the best candidate among all?

The answer is simple.

Through achievements!

The way one showcases their achievements on their digital marketing resume will determine if they are one among the crowd or exceptional.

Keep yourself updated with the current digital marketing trends .

You have come to the right place if you are confused about what hiring managers see in a digital marketing resume.

The online digital marketing resume samples will clarify and help you write a perfect resume.

Different Formats of Resume for Digital Marketing Freshers

a) Functional format- You must not have relevant work experience as a fresher. In such a situation, a resume made according to this format is the right option for you. Also, you can choose this format if you are a student, graduated recently, are an entry-level professional, or want to work in another industry.

b) Reverse Chronological format- is one of the most popular formats for digital marketing resume for freshers. This recruiter-friendly format is perfect for Applicants Tracking Systems (ATS). In addition, people who want to continue in the same industry prefer this format.

c) Hybrid resume format- Hybrid format for the digital marketing resume for freshers combines two resume formats- chronological resume and functional resume format. It is the right option for those who want to change their careers or have gaps in their professional journey.

Tips for creating Digital Marketing Resumes for Freshers

Most people do not know how to create a digital marketing resume for freshers. Unfortunately, creating a resume for freshers is an art.

Most people are unaware of the ways to make a good resume. Unfortunately, creating a resume is an art. For example, suppose you have all the qualities and qualifications necessary for a Digital Marketing job, but you cannot tell this through your resume. 

In that case, all your qualities and merit are of no use. The interviewer may not read your resume and throw it in the dustbin.

However, these are a few tips for making your digital marketing resume stand out.

1. Keep your resume simple and to the point- A digital marketing resume for fresher or experienced must be simple to read and clear. Write in simple, easy-to-understand English. 

Make sure your resume is small yet professional. No need to make it lengthy by adding unnecessary things to the resume. A simple and to-the-point resume will help you stand out from the crowd.

•  Always keep the font type clean and consistent.
• Highlight yourself, your experience, and the training you have undergone.
• Avoid lengthy resumes and messy designs.
• Use bullet points wherever you want to break long sentences.
• Bold the headings

2. Selecting the proper layout- Generally, two types of resume layouts are divided based on relevant experience in digital marketing.

If you are a beginner or don’t have much experience, then the functional resume layout is best for you. Also, various video editing tools help you to create digital marketing CV for freshers and video resumes. Video resumes are trending these days. Such a type of resume mainly focuses on skills than work experience.

For example, if you are designing a digital marketing resume for freshers, keep these points in mind:

• A well-written resume summary for digital marketing fresher or objective
• Work experience
• Important skills
• Certifications
• Your specialties

3. Check the grammar & spelling – While creating a digital marketing resume for freshers, make sure there and no spelling or grammatical mistakes in the resume. Wrong spellings in a digital marketing resume may make a bad impression on the employer, as content marketing is one of the significant pillars of digital marketing. 

Therefore, you cannot afford any spelling or grammatical mistakes. Therefore, before sending your resume, ensure all the spellings are correct and the grammar is flawless! In addition, use clear sentences to convey your core message.

4. Write an attractive objective message- Your objective or purpose statement is one of the most crucial things in a digital marketing resume. So, avoid it if you are about to copy and paste it from others’ resumes. 

Instead, try to create your tagline. As a digital marketer, it must not be that difficult for you. Remember, your first impression should be the best one. So, be creative.

5. Create a solid online presence- Digital Marketing is about marketing your products and services. Digital marketing agencies or enterprises believe you cannot market the company’s product if you cannot advertise yourself. So, consider your resume the best place to sell your abilities.

6. Showcase your experience – It is one of the essential tips to keep in mind while creating a digital marketing resume for freshers. For example, how will an interviewer know you are a good content writer or SEM expert?

So, while creating a digital marketing resume for freshers, you must mention all the successful projects and achievements you have achieved in your previous organization.

It will create a positive impression on the interviewer. In addition, it will show them that you have strong knowledge in the digital marketing field.

The Correct Order of a Digital Marketing Resume for Freshers

The proper order of all the sections in a digital marketing resume for freshers is as follows:

• Personal Information
• Professional Summary
• Professional Experience

If applicable, you can add these sections too.

• Awards & Recognition
• Interests and Hobbies

How to Create Digital Marketing Resume for Freshers

Creating a digital marketing resume for freshers is not a joke. When you do not have relevant work experience, the question, “How to create a digital marketing resume for freshers?” comes to mind.

To design a digital marketing resume for freshers, you must highlight your education and certifications to persuade the interviewer that you are the best candidate they can get for their company.

List all your educational qualifications in the digital marketing resume

Your academic degree is all you can depend on when you are fresher without prior experience. This section must contain the following information:

• Name of the school/ university you studied in, along with its location
• Mention the dates of enrollment in the institution and pass out

You can use this digital marketing resume template for the education section:

• Name of the school/ university> Place> Date
• Your Degree
• Year of Passing

Mention certifications in the digital marketing resume for freshers

You must list them in reverse chronological order if you have any clarifications.

For instance,

Certified Social Media Marketing Professional | Raphael Institute | March’21

Go ahead and include all the topics and course modules you have covered as a part of the certifications. Doing this will enhance the chances of your resume getting noticed by the interviewer.

Highlight your achievements

A digital marketing resume for freshers is not just about mentioning your skills and achievements. Mentioning where you have completed your digital marketing courses is also essential in a digital marketing resume.

Highlight the achievements you have achieved in your professional world. All you have gained, no matter how big or small, is equally important. Mentioning your accomplishments will make a digital marketing resume stand out from the crowd. It is the best option to showcase your digital marketing capabilities.

To attract the recruiter’s attention towards your achievements, make sure you quantify them and do not miss to highlight them.

Many mention their achievements in their resume without highlighting them. But, if you want your interviewer to get a complete picture of your accomplishments, you must highlight them. Unfortunately, most of the applicants skip this step.

To do so, ensure a consistent cause-effect relationship at every point. It lets you show your achievements and what helped you achieve them. The steps that you took to reach your goal are also worth mentioning.

What are the skills required for digital marketing?

Digital Marketing skills are essentially the skills one possesses as a digital marketing expert. In the skills section, mention your hard skills, which you can prove, like social media advertising, email marketing, data analytics, etc., in the skills section.

Before sending your digital marketing resume to the interviewer, make sure you read it and check for any grammatical or spelling errors. Then, follow these steps to proofread the digital marketing resume for freshers.

• A digital marketing resume should not exceed more than 1 page if you have less than ten years of experience. You can make a two-page resume if you have more than ten years of experience. Whatever is the case, try to keep your resume not more than two pages.
• Ensure you cover all the standard sections, including summary, essential skills, education details, professional experience, etc. The Applicant Tracking System (ATS) is programmed to analyze typical section headings; therefore, writing something like “Work Story” in place of “Professional Experience” can go wrong.
• Ensure that basic formatting is intact, including spacing, margins, font size, etc. Choose sans-serif fonts like Open Sans or Calibri rather than Serif fonts like Times New Roman.
• Use a verb to start the points.
• Avoid long paragraphs. Use bullet points.

Here are a few more points to keep in mind while proofreading a digital marketing resume for freshers:

Ø  Keep the tenses consistent while creating a digital marketing resume for freshers. For example, in the present profiles, use present continuous tense and in the past profiles, use past tense.

Ø  If you use acronyms in your digital marketing resume, expand when you mention them first, and then use acronyms.

Ø  Do not use first-person in your resume. Instead, you must use the third person in your resume.

Ø  Spending so much time on your resume can confuse you, so it is better to ask somebody to review it, preferably somebody from your same domain.

Ø  And yes, do not write “Resume” on the top; never save your resume as “resume.” It is better to write your name in both cases.

Keeping these tips in mind will help you to create a digital marketing resume that will stand out from others.

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Click here to directly go to the complete digital marketing resume sample

Writing a digital marketing resume is not easy, especially in a market where every other person is a digital marketer and competing for a similar job.

According to the latest CMO Survey , 73.6% of businesses across all industries are focusing on building a digital interface for businesses.

With this change in direction, the demand for digital marketing professionals is increasing rapidly.

However, with poorly written resumes, it can be difficult to get your talent across, causing you to lose an interview.

But don't worry!

In this comprehensive guide, we will share with you the best way to write a digital marketing resume in 2022:

• What format to use to write your digital marketing resume?
• What should I put on my resume for digital marketing?
• How to make a digital marketing resume?
• How do I write a marketing job on my resume?
• How to list educational qualifications and certifications on a resume?
• What are the skills required for digital marketing?
• How to summarize your digital marketing resume?

How to Write a Digital Marketing Resume in 10 Steps?

A digital marketing resume should truly showcase a person's digital campaign management and analysis skills.

How do you do that?

By dividing the resume into separate sections and creating each one with utmost perfection.

In this article, we’ll walk you through a 10-step process to create a stellar digital marketing resume:

Also Read: What is digital marketing?

Step 1: Select a Suitable Resume Format

There are three types of resume formats currently in use in the industry:

Reverse Chronological format

This is the most popular resume format. And recruiters also prefer this format. So if you are a mid-level to senior digital marketing professional, use the reverse chronological resume format to create your resume.

Also Read: **What is a reverse-chronological resume format?

Functional Resume Format

If you don't have relevant work experience, this is the best resume format as it focuses on your skills rather than years of experience

Also, go for this format if you are a recent graduate/student/entry-level professional or someone who's seeking a switch from another industry.

Find out more: How do I make a resume with functional resume format

Hybrid/Combination Resume Format

The hybrid format combines the two resume formats - namely, functional resume format and chronological resume format. It is also a good choice for those seeking to change their careers and have gaps in their professional trajectory.

Also Read: What are some resume formats used in the industry?

Step 2: Digital Marketing Resume Design Tips

Once you pick the resume format, it's time to select the design and style of the resume.

Below are the points you need to keep in mind while designing the resume:

• Try to use a single-column resume design unless you are using a functional resume format.
• Keep the resume within one page , especially if you have less than 8 years of experience. If you have 8+ years of experience, you can stretch the resume to 2 pages, not more than that.
• Write a proper heading for all different sections
• Use a professional font while writing your digital marketing resume like Ariel, Times New Roman, Calibri
• Keep the font size to 10 - 12 points

Also Read: What are some of the best fonts that you can use in your resume?

Step 3: The Correct Order of Digital Marketing Resume Sections

The correct order of all the ** resume sections** in a digital marketing resume will be as follows:

• Personal Information
• Professional Summary
• Key Skills (and Technical Skills, if applicable)
• Professional Experience
• Certifications

If applicable, you can further add these sections:

• Awards and Recognition
• Hobbies/Interests

Also Read: What are some of the must-have resume sections?

Step 3: Add a Professional Digital Marketing Resume Header

Once you are happy with the resume format, It's time to work on the actual content of your resume.

As hiring managers scan through the resumes within a couple of seconds, the main section that is supposed to grab their attention is the resume header.

Traditionally, you need to include your name, job title, and contact details in the header.

However, some tricks will help you make the resume header more attractive.

Below are the elements you need to include in the resume header section:

• Your name and surname. If you have a middle name, you can just write the initials, like Elaine M. Rooney
• Your designation: Try to be specific while writing the designation. For example, Write Digital Marketing Associate or Senior Digital Marketer instead of simply writing Digital Marketer.
• Email ID: Make sure to add an active and professional-looking email id, such as [email protected] .
• Contact Number: Add your active and current contact numbers. Make sure it goes to you, not your parents or anyone else.
• LinkedIn URL: Add your optimized LinkedIn profile link in the resume header. Avoid this option if you have an inactive account with outdated information.
• Other Links: If you have a blog, work portfolio, YouTube page, or other assets that you've worked on, add it to your resume heading.

Also Read: How to write a perfect resume header in 2022?

Step 4: Digital Marketing Resume Professional Experience Section

The professional experience section is the heart of the digital marketing resume.

Recruiters get in-depth information about your skills by seeing your educational qualifications and your professional achievements, helping you bag top-profile digital marketing jobs .

So, how exactly to craft a compelling work experience section?

Below are some tips to help you with that:

• Create a separate "WORK EXPERIENCE" section
• List your experiences in reverse chronological format
• For each entry, include your designation, company name, date of employment, resignation date
• Enter your skills and accomplishments in bullet point format
• For recent work experiences, add 5-8 bullet points
• For older experiences, write 3-4 bullet points
• Use statistics to write the bullet points and start the bullet points with power verbs to maximize the impact
• Use an action-result formula to craft the bullet points.

What does it mean? Let us clarify that through an example. The following are the points in a sample digital marketing manager resume:

• Achieved the lowest CPC across the industry, valued at USD 0.06 per click
• Deployed Buffer to target leading social media channels & drive brand visibility
• Successfully executed the email marketing campaign to onboard 1500+ new users within 3 months and reduce the drop-off rate by 23%
• Identified and prioritized Reddit & Quora as high-worth platforms to generate traffic from scratch from 10+ countries like the US, Canada, UK, Australia, etc.
• Brainstormed with the Marketing Manager to streamline SEM channels, implement PPC campaigns, and boost traffic by 1000%

You can group similar bullet points under one sub-category and bold important achievements and figures if you want to up a notch. This will make the recruiter's job even easier.

Search Engine Marketing (SEM)

• Published CPC and CPI display ads on Google, Facebook, Yahoo, Bing, etc.
• Achieved the lowest CPC across the industry valued at USD 0.06 per click

Email Marketing & Social Media

• Successfully executed the email marketing campaign to onboard 1500+ new users within 3 months and reduced drop-off rate by 23%

Also Read: How to write a stellar work experience section in 2022?

Digital Marketing KPIs for Resume:

Digital marketing KPIs are what you need to write your digital marketing resume professionally. KPIs for a digital marketing resume are measured by the following:

• The volume of digital sales
• Number of online advertising campaigns
• Quantifiable impact of SEO initiative
• Number of new articles and blogs with original content
• Quantifiable increase in social media engagement
• Number of e-mail campaigns
• Growth in organic traffic

Many people aren't able to write this section and are stuck with understanding how to go about it. Here's how to write it professionally:

Led the digital marketing team to manage SEO and organic traffic

Now compare it with this:

Led the Digital Marketing team of 10+ to boost organic traffic by 32% and maintain an up-to-date blog comprising 100+ articles

While the KPIs are evident in both cases (SEO and organic traffic), you elucidated the same in the second instance with performance figures. That, in our opinion, is a game-changer.

Quantify all the information in your digital marketing resume. Focusing more on KPIs and your performance figures around the same will allow you to clearly articulate your contributions to the recruiter. Such performance figures will allow you to aim for a higher digital marketing salary.

Also Read: How much does. a digital marketer make in a year?

How to Make Digital Marketing Resume for Freshers

Penning down a digital marketing resume is no joke. When you don't have any prior work experience, the question 'How to make a resume for freshers?' pops up.

To make a digital marketing resume for freshers and entry-level professionals, you need to highlight your education, certifications, and other college activities to show that you have the skills to ace your role.

Step 5: List Your Educational Qualification in Your Digital Marketing Resume

Your education is all that you can rely on when you are a fresher with no prior experience. This section should contain the following information:

• Name of school/university that you studied in, along with the location
• Dates in the format (mm/yy-mm/yy) of enrolling and passing out
• Pursued degree

Example of Education Section in Digital Marketing Resume

B.A. in Marketing NYC University 08/2013 - 05/2017

If you’re a fresher looking for an entry-level role, add relevant courses in the education section as well:

B.A. in Business Administration Boston University 08/2016 - 05/2020 Course Modules: Google Analytics | Market Research | Copywriting | Behavior Analysis

Also Read: How to write an education section on a resume?

Step 6: Add a Certification Section to Digital Marketing Resume

As a digital marketer, the industry is constantly changing, and you need to do some certification courses here and there to stay updated.

You can list them one by one in reverse chronological order.

The elements you must add in the certification section are:

• Certification name
• Certifying body
• Dates of certification
• Certification number, if any

Example of Certification Section in Digital Marketing Resume:

• Certified General Marketing Professional | Convention Institute | Jan '19

Also Read: What is the best way to showcase multiple certifications?

Step 7: Include Relevant In-Demand Digital Marketing Skills

After you add all the experiences and educational experiences to your resume, it's time to add relevant job-winning skills.

Relevant is the key here. Don't write all of your skills in the key skills section, but only those that will add value to the job.

Given below are 20 key skills for a digital marketing resume:

• Digital Marketing
• Content Marketing
• Email Marketing
• Copywriting
• Search Engine Optimization (SEO)
• Media Communication
• Facebook Ads
• Instagram Ads
• Link-Building
• Public Relations
• Influencer Marketing
• Instagram Marketing
• Quora Marketing
• LinkedIn Marketing
• UI-UX Designing
• Graphic Designing

Additionally, if you utilize a specific set of technical tools or software as a part of your digital marketing initiatives, you can retain the same in the Technical Skills section.

Also read: What skills do I put on my resume?

Step 8: Additional Information

You can also add some other relevant information to your resume.

• Projects: Especially if you are a fresher, add some projects you've done in your college. It will validate your skills to the recruiters
• Volunteer Experience : While it is not necessary or relevant to your target profile, including volunteer experience is an unspoken way of getting brownie points. Not only is it a sure-shot way of displaying your soft skills, but it helps you show that you were an active college student.

Step 9: Write a Digital Marketing Resume Summary

After you're done with your entire digital marketing resume, it's time to focus on the resume summary.

According to a study conducted by The Ladder, recruiters review a candidate's resume for only 7.4 seconds.

In these brief moments, you need to ensure that the recruiter knows about your:

• Years of Experience
• Proof of work

How can you do that?

Below are some tips you need to keep in mind when writing a resume summary:

• Keep the resume summary between 2-4 sentences.
• Do not use first-person pronouns when writing the resume summary
• Identify skills required from the job description, and add them to the summary
• Start with power verbs and make sure you maintain a cause-effect relationship

Also read: How to craft a perfect job-winning digital marketing resume summary?

Step 10: Proofreading & Final Checklist for Digital Marketing Resume

Aside from basic grammar checks, follow the steps given below to proofread your digital marketing resume:

• A digital marketing resume shouldn't exceed 1 page if you have less than ten years of experience and two pages if you have 10+ years of experience.
• Make sure you're covering all the standard sections like resume summary, key skills, professional experience, education, etc. The ATS is programmed to parse standard section headings, so writing something like 'Work Story' instead of 'Professional Experience' can backfire.
• Ensure that basic formatting is in place - margins, spacing, font size, etc. Go for sans-serif fonts like Calibri or Open Sans over serif fonts like Times New Roman (unless the job listing specifies otherwise).
• Make sure that all points begin with a power verb . Refrain from using paragraphs and reduce the same to one-liner bullet points .
• Keep your tenses consistent while writing your digital marketing resume. Use present continuous tense in present profiles and past tense in past work experiences .
• Expand acronyms when it's mentioned in the first instance, and then proceed with using acronyms.
• It's a good practice to refer your resume to someone in your network, preferably someone who's in the same domain.
• Don't write ' Resume ' on the top, and don't save the file name as just 'Resume’ Write your name in both instances.

Also Read: How to write a resume with no experience?

Digital Marketing Sample Resume

Here is the complete sample of an ideal digital marketing resume with a standard format and industry-friendly resume structure:

Also Read: What are some of the best free resume templates that you can use in 2023?

FAQs on Digital Marketing Resume

How do i write a resume for digital marketing.

When writing a resume for digital marketing, highlight your relevant skills, experience, and accomplishments in areas such as SEO, social media management, content marketing, analytics, and digital advertising to showcase your expertise in the field.

What is the skill summary of digital marketing?

The skill summary of digital marketing typically includes proficiency in areas such as SEO, SEM, social media marketing, content creation, analytics, email marketing, digital advertising, and knowledge of various marketing tools and platforms.

What is an SEO resume for digital marketing?

An SEO resume for digital marketing is a resume that is optimized to highlight your expertise in search engine optimization, showcasing your skills and experience in improving website visibility and driving organic traffic through strategic keyword research, on-page optimization, and link-building strategies.

How do I make my digital marketing fresher resume?

To make your digital marketing fresher resume, focus on showcasing relevant coursework, internships, projects, and any certifications related to digital marketing, along with highlighting your skills in areas such as social media management, content creation, SEO, SEM, and analytics.

Go to Hiration's ChatGPT-powered resume builder and create a professional digital marketing resume for yourself.

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Sample Digital Marketing Resumes for Freshers (Download Word Formats)

If you are first time applying for a digital marketing job, without any experience, by knowing some simple tips you can make a powerful digital marketing resume, that overshadows the other candidates’ resumes in the interview. 

For most freshers digital marketing is completely out of their syllabus, so they are unsure about what to include in their resume.

However, if you know some digital marketing skills and study the job descriptions, you can write an effective resume even without any experience. 

Here you can find 5 sample digital marketing resume formats, which you can download and customize according to your requirements. 

Digital Marketing Fresher Resume 1

Digital Marketing Fresher Resume 2

Digital Marketing Fresher Resume 3

Digital Marketing Fresher Resume 4

Digital Marketing Fresher Resume 5

Tips to Write a Good Digital Marketing Resume

1. start with a strong resume objective.

Use a simple personal statement i.e. career objective which states your goals, skills, and enthusiasm to work in a dynamic environment.  You don’t need to explain everything in detail, a simple outline will be enough.

2. Showcase Your Digital MarketingSkills

As a fresher, it is highly important to showcase your digital marketing skills such as content writing, SEO, PPC campaigns, SEM, etc. Your skills act like keywords in your resume, the algorithms of the job portals filter your resume through these keywords and recommend your profile to the right recruiters.

3. Use a Clear, Professional Format

Since you are applying for digital marketing jobs, there is no need to use a fancy modern resume format, always use a simple and clear resume, that focuses only on your skills. Use simple fonts like Arial, Times New Roman, Garamond, Roboto, Franklin Gothi, Segoe UI, Calibri, Cambria, etc.

4. Include Relevant Internships or Projects

Companies prefer freshers who have internship experience. Internships are really important for freshers. Even a short internship experience will separate your profile from the other candidates who haven’t done any internship. Mention the company name and your role in the internship. You should also include any certification programs that you have finished related to the digital marketing field.

5. Match Your Interests/Hobbies with Digital Marketing Field

Interviewers want to know about your personal details, and most of the time they ask you questions about the personal interests/ hobbies you stated in your resume. So you should add hobbies related to the digital marketing field or fields you are passionate & aware of.

6. Tailor Your Resume for Each Job

The common mistake freshers make while applying for jobs is they use the same resume for every job, that is not the right way to apply for jobs. You should always modify your resume according to each job you apply. Read job descriptions carefully, find the skills required, and use them as keywords in your resume.  

7. Proof Read and Get Feedback

It is common to make mistakes in a resume, you cannot identify them at first sight, so proofreading will help you find any grammatical or spelling mistakes. If possible take feedback on your resume from your mentors and seniors in the digital marketing field.

1. What is the Objective of a Resume for Digital Marketing?

• Career objective is your personal statement that describes your goals, skills, and knowledge of various tools any the field you are applying for the job. 
• Make sure what you have written in your career objectives, sometimes interviewers ask questions around it.

2. What should Frsher Include in their Digital Marketing Resume?

• Career Objective
• Internship Experience
• Projects/Certifications
• Technical Proficiency
• Personal Interests
• Personal information

3. Importance of Internship in Digital Marketing Resume?

Internships are crucial for freshers to get jobs in the digital marketing field. By doing an internship you get practical knowledge, and companies prefer candidates who have practical knowledge more than theoretical knowledge. So it is always recommended to do an internship whether it is big or small.

4. Importance of Certifications in Digital Marketing Resumes?

Certifications show your enthusiasm, and eagerness to learn new things related to your field, it also helps you gain an edge over other candidates. Certification boosts your resume. There are several free certification programs offered by Google AdWords, Analytics, Hubspot, Facebook, etc.

5. How Long Should a Fresher Digital Marketing Resume Should Be?

In the Indian context, most employers prefer to read a 1-page to 2-page resume. So focus on the important information related to the job and remove everything unwanted. Your main goal is to present to most persuasive information in a short format.

6. Should I Use a Modern or Simple Resume format while Applying for a Digital Marketing Job?

I recommend you use a simple, clear, and easy-to-read traditional resume format. Your resume should not dominate the content. 

Recommended

• Sample Digital marketing resumes for experience in Word format.

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Home » Job Tips » Resume Writing Tips » Digital Marketing Resume

Digital Marketing Resume Building Guide [with Sample & Templates]

You would be surprised to know that an average recruiter only spend about 6 – 7 seconds scanning a resume. Therefore, when creating your resume for a digital marketing job, you should know how to accommodate all your achievements concisely. Let’s explore the steps involved in creating an exceptional digital marketing resume that will impress employers and help you stand out from other candidates.

Table of Contents

Digital Marketing Resume Template

To begin with, let’s take a look at what a digital marketing resume sample template should look like:

If you want to craft a professional cover letter to complement your resume, consider checking out cover letter examples to land your data marketing job.

Sample Resume for Digital Marketing Fresher

Below are the top digital marketing resume examples for different career levels.

Sample 1: Digital Marketing Resume for Freshers/With No Experience

Digital marketing has a lot of opportunities for newcomers. If you are pursuing your graduation or someone who has recently graduated, you can highlight your skills and educational qualifications to land your first job. Here is a sample of a digital marketing resume with no experience for freshers or entry-level candidates. 

Sample 2: Resume for Digital Marketing Executive (For Mid-Level Employee)

If you are a digital marketing executive with relevant industry experience, you can set yourself apart by highlighting your projects and expertise, if any. Here is a digital marketing resume for mid-level candidates for your reference. 

Sample 3: Digital Marketing Resume for Senior-Level Employee

Professionals and field experts can find good employment opportunities in digital marketing by leveraging their years of experience. Here is a professional digital marketing resume for experienced candidates for reference.  

Tips for Creating a Digital Marketing Resume

1. research company brand.

Just as you would typically research customers or other stakeholders, it is important to thoroughly investigate the job and organization you are applying for.

This includes:

• Gathering information about the workplace.
• Gathering information about the workers.
• Researching about the corporate culture and the brand.

2. Customize Resume

Your research serves as the foundation for customizing the content style, language, and tone of your digital marketing resume.

Here are things to consider when customizing your resume.

• Customize your title.
• Create a summary of qualifications.
• Include keywords in the job description section.
• Add relevant skills mentioned in the post.
• Remove irrelevant job experience.
• With customization, one can easily edit and modify it when pursuing different job opportunities.

3. Use Relevant Keywords

The use of relevant keywords is particularly valuable while customizing your resume. Many companies use Applicant Tracking Systems (ATS) to filter through resumes submitted online. These systems scan each document for specific keywords and rank them against others before passing on only the top-ranking ones to hiring staff for review.

Here are the top keywords you should consider using in your digital marketing resume:

• Marketing Automation
• Search engine marketing (SEM)
• Landing Pages
• Email marketing
• Writing and editing
• Search engine optimization (SEO)

4. Use the Right Format

When creating your resume, consider using the reverse-chronological format. This means listing your most recent work experience first and working backward from there. Here are things to consider when creating a resume:

• It is important to also focus on the style and layout of your resume.
• Keep it clean and easy to read by using a clear font such as Arial or Times New Roman in 11 – 12 pt size for the body text.
• A resume should only be one page long.

5. Mention Certifications and Achievements

To enhance your resume, consider including any important details that recruiters should be aware of. This may involve highlighting the following:

• Certifications obtained outside of traditional education.
• Awards that showcase your knowledge and skills.
• Any relevant aspects of your professional achievements in digital marketing.

Additionally, when designing a section dedicated to your certifications, you may label it as “Certifications” or “Additional Credentials.”

6. Review and Evaluate the Resume

Before sending your digital marketing resume to a recruiter, make sure to thoroughly evaluate and review your resume. Below are tips and tricks to effectively evaluate your resume.

• Check for any spelling errors, grammatical mistakes, and punctuation issues.
• Read your resume backward, as this can help you spot errors by presenting the words in a different order.
• Seek feedback from trusted individuals, such as family members, friends, colleagues, and professors before submitting it can also be beneficial.

A well-crafted digital marketing resume should highlight relevant skills and experience in areas such as SEO, social media management, content creation, and analytics. It is important to showcase successful campaigns or projects that demonstrate strong results. A professional and  appealing resume format with concise language can help you make an impactful first impression on potential employers. 

Consider checking out the best resume formats to enhance your resume. Did you unlock the secret to the perfect resume or do you still have doubts? Let us know in the comment section and we’ll be happy to help!

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Sandipta Banerjee has completed her Master's in English Literature and Language. She has been working in the field of editing and writing for the past five years. She started her writing journey at a very young age with her poems which have now evolved into a poetry blog. She was working as Editorial Head in a US-based publishing house before joining Internshala.

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Digital Marketing Resume Samples With Examples & Writing Tips

Home > Blog > Digital Marketing Resume Samples With Examples & Writing Tips

• Last updated on December 27, 2023

Some people believe that a resume is just a document for an interview call. While it’s not true. Along with the interview call, it is a tool that effectively tells your abilities, experience, efficiency, and achievements in front of your prospective employer. A good digital marketing resume for fresher introduces you to the employer and impresses them with your career snapshot. Therefore, a digital marketing resume is more than a document to get new jobs, opportunities, and interview calls as it presents you.

From the resume itself, the interviewer selects a suitable candidate from hundreds of crowds. You can also say that resume is the first stair to entering into an organization. It gives the candidates an opportunity to talk face-to-face with recruiters. And because you are applying for a digital marketing job , hence, the recruiter has more expectations from you.

Still, most of the candidates who have learned digital marketing skip this point. There are thousands of resumes a Digital Marketing employer receives. He may probably get annoyed if you haven’t put your resume format in sequential order or done some gross spelling mistakes! No recruiter will waste their time reading the long paragraph or long job description. So, you have to make it effective and eye-catchy. You need to be very specific with the perfect format. In brief, you can say your resume should be ‘short & sweet’.

In our digital marketing course in Jaipur , we also teach our students how to make effective resumes that can help them get their dream job.

Bonus Read: Best digital marketing books [Read these books to get a high-paying job]

Download Digital Marketing Resume for Freshers (3 Samples)

Here are some examples of Sample resumes for Digital Marketing freshers. This will help you get some idea of writing an impressive resume-

To get selected for the interview, read our digital marketing interview questions .

Digital Marketing Resume Examples 2024

Sample 1: seo executive.

Before creating a resume for an SEO executive, let’s understand the job description. An SEO executive focuses on increasing the traffic of a website by following the search engine best practices.

Important tips while writing an SEO executive resume :

• Add your qualification, educational background, and specific training in SEO (if done)
• Mention results. In SEO, results speak more than any certification. If you have worked on a website/blog and achieved desired results. You can mention that. This will separate you from other candidates.
• Add relevant SEO skills – Keyword research, On page SEO, Off page SEO, Backlink Outreach, international & local SEO, Google ranking factors, etc.
• Tell about your past experience with SEO. You can also mention the names of projects you have done in past.
• Important point – Only give the correct information because the information will be double-checked during the interview and no company wants to hire a dishonest person.

You can use the below template as a resume by filling it in with your personal details. If you are using a photo then it’s always recommended to use the latest picture.

We suggest you to read our SEO interview questions before going for an interview. The resume is not enough, you need to prepare interview questions also.

Click here to use this template – Canva

Sample 2: Content Marketer

The best form of marketing is content marketing. The demand for content marketers is rising faster than any other job profile. The job of a content marketer is to plan content for a brand on various social media platforms as well as search engines.

Important tips while writing a Content Marketer resume :

• Share your past experience in content creation and marketing. Also tell the project name, if any.
• Tell about your technical as well as soft skills (communications, leadership, team building skills)
• Mention your education qualification.

Here is an example of a content marketer’s resume. Use this by filling your personal details.

Sample 3: Social Media Marketing Resume

The job role of social media marketing is to create engaging content on social media. This content helps in increasing brand awareness. Today every person spends hours on social media platforms. No brand can miss this opportunity to advertise its product in front of this large audience.

Important tips while writing a Social Media Marketing resume :

• Mention your social media handles in the resume.
• Add your educational background and the technical skills you have.
• Add your career objective and work experience.

Sample 4: Email Marketing Resume

The job role in email marketing is to nurture cold leads into paying customers by sending them the right emails. These are problem-solving and helpful emails.

Important tips while writing an Email Marketing resume :

• Tell about your professional work history.
• Mention your technical, soft, and additional skills.
• Share your educational background.
• You can also share your technical knowledge about the tools, funnels, and marketing techniques.

How to make a perfect digital marketing resume?

Follow these steps to make your resume persuasive and unusual from others:

1. Make your resume standout by adding metrics

Numbers play a crucial role in the world of digital marketing, but not all numbers carry the same weight. To grab the attention of recruiters, it’s important to highlight metrics that demonstrate your outstanding achievements. While it’s often recommended to include metrics, it’s crucial to identify the ones that truly make a difference. Instead of just mentioning that you scheduled four posts, newsletters per month or increased traffic on a website, focus on accomplishments like driving a remarkable 25% increase in email conversions through interactive campaigns which have set new industry standards or increased traffic to a website by 25% using methods like link building and on-page.

2. Align your resume according to the company’s goal

Customizing your resume to fit the company’s specific needs regarding digital marketing is significant. Instead of just providing a generic list of skills and specialities, take the time to understand the company’s main objectives. Research their marketing channels, examine their recent job postings and uncover their immediate priorities in digital marketing. By aligning your resume carefully with these goals, you go beyond being a digital marketer and become a strategic partner.

3. Design your resume layout to catch the recruiter’s attention

Use a captivating format and layout to grab the attention of recruiters and highlight your strengths. Combine headings, bullet points and customized sections to make it easy for them to scan through. Use bold text to emphasize your achievements and strategically use white space and colour to guide the recruiter’s attention.

7 Tips to Create an Excellent Digital Marketing Resume for Freshers

Most people do not know how to make a good resume. Creating a resume is an art. If you have all the qualities and qualifications, which are necessary for a Digital Marketing job but you are not able to tell this through your resume, then all your qualities and merit are useless. The interviewer will put your resume in the dustbin without reading it. However, here are a few tips for digital marketing resume for jobs and also, how you can make your resume stand out from the crowd.

#1 Clean, Simple, and to the Point

Your digital marketing job resume must be easy to read and must be clear. It should be small, simple, effective, and professional. Do not write unnecessary things in your resume. The clean and to-the-point resume helps you appear as the best out of the crowd. So, here are a few things you can do to improve the formatting of your digital marketing executive resume. 

• Make sure that the font type is consistent and clean.
• Highlight your introduction, your experience, digital marketing training, and your message in the CV.
• Avoid lengthy resume or messy design elements as it distracts the reader.
• Use bullet points wherever you think it’s going to be lengthy.
• Use bold headings.

#2 Check Spelling & Grammar

There should be no grammatical mistakes or spelling errors in the resume. Wrong spelling in a d igital marketing CV puts a very bad impression on the interviewer, as digital marketing solely depends on content marketing , hence, you can’t afford to make spelling mistakes. In short, all the spellings must be correct, your grammar should be flawless!

Moreover, use clear sentences so that your core message can be conveyed immediately.

#3 Write a Winning Objective Message

Your purpose statement or objective is the core of your digital marketing CV. So don’t just copy and paste it from others’ resumes. Try to make your own personal tagline, it is not tough for a digital marketer though. As it is your first impression on the recruiter it must be best. So, be a little creative and smart too.

#4 Create a Solid Online Presence

As we know Digital Marketing is all about showcasing products or services. Many enterprises or digital marketing agency believes that if you can’t market yourself, then you also cannot market the product of the company!

So, take the opportunity to sell your abilities.

#5 Show Your Experience

How can one believe that you are a good analyst/ content writer/ SMM expert? So, while writing your digital marketing resume, it is important to mention your successful projects, work, and achievements in your previous organization/s if any.

This will give a positive impression and proof of your firm grasp of the knowledge about the practicality of the enterprise.

#6 Include In-Demand Digital Marketing Skills

Adding trendy skills can to your resume will make it more convincing and unique from others. You can also add a certificate of the skills you have learned. This will leave a significant impact on your recruiter.

Top in-demand digital marketing skills are:

• Digital Marketing
• Link-Building
• Social Media Marketing
• Google Analytics
• Google & Facebook Ads
• Copywriting
• Content Marketing
• Email Marketing
• Conversion Rate Optimization

#7 Make Sure Your Digital Marketing Cover Letter Is Impressive

You have a perfect digital marketing resume, but your work here is not yet done. Now you need a cover letter that can grab the recruiter’s attention.

To make your cover letter appealing:

• The first thing you can do is address your recruiter’s name and the job title in your cover letter.
• Next, you can include your qualifications, years of experience, and top skills.
• You can add more about your achievements and skills.
• The last step is to end your cover letter with a solid call to action.

Add Other Sections for an Effective Digital Marketing Resume

What more can you do to enhance your digital marketing resume?

1. Certifications

Adding certifications can significantly improve the appearance of your resume. By adding certification to your resume, you are showing your recruiter that you are a person who is keen to keep learning new things.

2. Languages

Knowing more than one language can be a plus point for your resume and your recruiter. Adding another language to your vocabulary gives you an advantage. You can conduct keyword research and make landing pages in other languages. This makes you an exceptional candidate.

3. Volunteer Work

If you have done anything free of cost, you can add that to your resume. You can add this point if you don’t have any work experience to show.

Skills that recruiters look for in a resume

These are some skills that are trending in the digital marketing field. You must conquer these skills to enhance your resume and improve your chances of getting picked.

• Data analysis
• CMS (content management systems)
• Paid ads & PPC campaigns
• Digital media campaigns
• Mobile Marketing
• Conversion rate optimization
• Trends analysis
• Email marketing campaigns
• Social media
• Strategic planning
• User experience optimization

Wrapping Up

So these were some samples & examples of digital marketing fresher resumes for different job profiles. Hope these CVs for digital marketing fresher will help you get a job.

Also, tell us in the comment section if you have any tip/s for the Digital Marketing resume for freshers or ask us for any further help in making your resume.

FAQs (Frequently Asked Questions)

Q. how do i write a resume for digital marketing.

Ans. To write a resume as a digital marketer:

• The first step is to introduce yourself Clearly.
• The second step is to include your work experience.
• The third step is to include your educational background.
• The fourth step is to showcase your certifications and skills.
• The fifth step is to tailor your resume to the job you are applying for.
• The last step is to do proofreading.

Q. How do I make a resume as a digital marketing fresher?

Ans. To make a resume for a digital marketing fresher, follow these steps:

• Keep your resume clean, simple, and to the point.
• Check Spelling and grammar mistakes.
• Write a Winning Objective Message.
• Create a Solid Online Presence.
• Show Your Experience.
• Include In-Demand Digital Marketing Skills.
• Make Sure Your Digital Marketing Cover Letter Is Impressive.

Q. What to put on a digital marketing resume with no experience?

Ans. If you don’t have any experience to show on your resume, the best option is to learn and add some popular digital marketing skills.

Skills you can include:

• Search Engine Optimization (SEO)
• Web Analytics
• Google and Facebook ads

Q. Can a fresher do digital marketing?

Ans. Yes, a fresher can do digital marketing. You can join a digital marketing internship and start your career.

Q. How to introduce yourself in a CV?

Ans. Use a captivating format and layout to grab the attention of recruiters and highlight your strengths. Combine headings, bullet points and customized sections to make it easy for them to scan through.

Parmveer Singh Sandhu

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