reasons for an essay

• Link to facebook
• Link to linkedin
• Link to twitter
• Link to youtube
• Writing Tips

How to Write an Argumentative Essay

4-minute read

• 30th April 2022

An argumentative essay is a structured, compelling piece of writing where an author clearly defines their stance on a specific topic. This is a very popular style of writing assigned to students at schools, colleges, and universities. Learn the steps to researching, structuring, and writing an effective argumentative essay below.

Requirements of an Argumentative Essay

To effectively achieve its purpose, an argumentative essay must contain:

●  A concise thesis statement that introduces readers to the central argument of the essay

●  A clear, logical, argument that engages readers

●  Ample research and evidence that supports your argument

Approaches to Use in Your Argumentative Essay

1.   classical.

●  Clearly present the central argument.

●  Outline your opinion.

●  Provide enough evidence to support your theory.

2.   Toulmin

●  State your claim.

●  Supply the evidence for your stance.

●  Explain how these findings support the argument.

●  Include and discuss any limitations of your belief.

3.   Rogerian

●  Explain the opposing stance of your argument.

●  Discuss the problems with adopting this viewpoint.

●  Offer your position on the matter.

●  Provide reasons for why yours is the more beneficial stance.

●  Include a potential compromise for the topic at hand.

Tips for Writing a Well-Written Argumentative Essay

●  Introduce your topic in a bold, direct, and engaging manner to captivate your readers and encourage them to keep reading.

●  Provide sufficient evidence to justify your argument and convince readers to adopt this point of view.

●  Consider, include, and fairly present all sides of the topic.

●  Structure your argument in a clear, logical manner that helps your readers to understand your thought process.

Find this useful?

Subscribe to our newsletter and get writing tips from our editors straight to your inbox.

●  Discuss any counterarguments that might be posed.

●  Use persuasive writing that’s appropriate for your target audience and motivates them to agree with you.

Steps to Write an Argumentative Essay

Follow these basic steps to write a powerful and meaningful argumentative essay :

Step 1: Choose a topic that you’re passionate about

If you’ve already been given a topic to write about, pick a stance that resonates deeply with you. This will shine through in your writing, make the research process easier, and positively influence the outcome of your argument.

Step 2: Conduct ample research to prove the validity of your argument

To write an emotive argumentative essay , finding enough research to support your theory is a must. You’ll need solid evidence to convince readers to agree with your take on the matter. You’ll also need to logically organize the research so that it naturally convinces readers of your viewpoint and leaves no room for questioning.

Step 3: Follow a simple, easy-to-follow structure and compile your essay

A good structure to ensure a well-written and effective argumentative essay includes:

Introduction

●  Introduce your topic.

●  Offer background information on the claim.

●  Discuss the evidence you’ll present to support your argument.

●  State your thesis statement, a one-to-two sentence summary of your claim.

●  This is the section where you’ll develop and expand on your argument.

●  It should be split into three or four coherent paragraphs, with each one presenting its own idea.

●  Start each paragraph with a topic sentence that indicates why readers should adopt your belief or stance.

●  Include your research, statistics, citations, and other supporting evidence.

●  Discuss opposing viewpoints and why they’re invalid.

●  This part typically consists of one paragraph.

●  Summarize your research and the findings that were presented.

●  Emphasize your initial thesis statement.

●  Persuade readers to agree with your stance.

We certainly hope that you feel inspired to use these tips when writing your next argumentative essay . And, if you’re currently elbow-deep in writing one, consider submitting a free sample to us once it’s completed. Our expert team of editors can help ensure that it’s concise, error-free, and effective!

Share this article:

Post A New Comment

Got content that needs a quick turnaround? Let us polish your work. Explore our editorial business services.

9-minute read

How to Use Infographics to Boost Your Presentation

Is your content getting noticed? Capturing and maintaining an audience’s attention is a challenge when...

8-minute read

Why Interactive PDFs Are Better for Engagement

Are you looking to enhance engagement and captivate your audience through your professional documents? Interactive...

7-minute read

Seven Key Strategies for Voice Search Optimization

Voice search optimization is rapidly shaping the digital landscape, requiring content professionals to adapt their...

Five Creative Ways to Showcase Your Digital Portfolio

Are you a creative freelancer looking to make a lasting impression on potential clients or...

How to Ace Slack Messaging for Contractors and Freelancers

Effective professional communication is an important skill for contractors and freelancers navigating remote work environments....

3-minute read

How to Insert a Text Box in a Google Doc

Google Docs is a powerful collaborative tool, and mastering its features can significantly enhance your...

Make sure your writing is the best it can be with our expert English proofreading and editing.

What this handout is about

This handout will define what an argument is and explain why you need one in most of your academic essays.

Arguments are everywhere

You may be surprised to hear that the word “argument” does not have to be written anywhere in your assignment for it to be an important part of your task. In fact, making an argument—expressing a point of view on a subject and supporting it with evidence—is often the aim of academic writing. Your instructors may assume that you know this and thus may not explain the importance of arguments in class.

Most material you learn in college is or has been debated by someone, somewhere, at some time. Even when the material you read or hear is presented as a simple fact, it may actually be one person’s interpretation of a set of information. Instructors may call on you to examine that interpretation and defend it, refute it, or offer some new view of your own. In writing assignments, you will almost always need to do more than just summarize information that you have gathered or regurgitate facts that have been discussed in class. You will need to develop a point of view on or interpretation of that material and provide evidence for your position.

Consider an example. For nearly 2000 years, educated people in many Western cultures believed that bloodletting—deliberately causing a sick person to lose blood—was the most effective treatment for a variety of illnesses. The claim that bloodletting is beneficial to human health was not widely questioned until the 1800s, and some physicians continued to recommend bloodletting as late as the 1920s. Medical practices have now changed because some people began to doubt the effectiveness of bloodletting; these people argued against it and provided convincing evidence. Human knowledge grows out of such differences of opinion, and scholars like your instructors spend their lives engaged in debate over what claims may be counted as accurate in their fields. In their courses, they want you to engage in similar kinds of critical thinking and debate.

Argumentation is not just what your instructors do. We all use argumentation on a daily basis, and you probably already have some skill at crafting an argument. The more you improve your skills in this area, the better you will be at thinking critically, reasoning, making choices, and weighing evidence.

Making a claim

What is an argument? In academic writing, an argument is usually a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. In the majority of college papers, you will need to make some sort of claim and use evidence to support it, and your ability to do this well will separate your papers from those of students who see assignments as mere accumulations of fact and detail. In other words, gone are the happy days of being given a “topic” about which you can write anything. It is time to stake out a position and prove why it is a good position for a thinking person to hold. See our handout on thesis statements .

Claims can be as simple as “Protons are positively charged and electrons are negatively charged,” with evidence such as, “In this experiment, protons and electrons acted in such and such a way.” Claims can also be as complex as “Genre is the most important element to the contract of expectations between filmmaker and audience,” using reasoning and evidence such as, “defying genre expectations can create a complete apocalypse of story form and content, leaving us stranded in a sort of genre-less abyss.” In either case, the rest of your paper will detail the reasoning and evidence that have led you to believe that your position is best.

When beginning to write a paper, ask yourself, “What is my point?” For example, the point of this handout is to help you become a better writer, and we are arguing that an important step in the process of writing effective arguments is understanding the concept of argumentation. If your papers do not have a main point, they cannot be arguing for anything. Asking yourself what your point is can help you avoid a mere “information dump.” Consider this: your instructors probably know a lot more than you do about your subject matter. Why, then, would you want to provide them with material they already know? Instructors are usually looking for two things:

• Proof that you understand the material
• A demonstration of your ability to use or apply the material in ways that go beyond what you have read or heard.

This second part can be done in many ways: you can critique the material, apply it to something else, or even just explain it in a different way. In order to succeed at this second step, though, you must have a particular point to argue.

Arguments in academic writing are usually complex and take time to develop. Your argument will need to be more than a simple or obvious statement such as “Frank Lloyd Wright was a great architect.” Such a statement might capture your initial impressions of Wright as you have studied him in class; however, you need to look deeper and express specifically what caused that “greatness.” Your instructor will probably expect something more complicated, such as “Frank Lloyd Wright’s architecture combines elements of European modernism, Asian aesthetic form, and locally found materials to create a unique new style,” or “There are many strong similarities between Wright’s building designs and those of his mother, which suggests that he may have borrowed some of her ideas.” To develop your argument, you would then define your terms and prove your claim with evidence from Wright’s drawings and buildings and those of the other architects you mentioned.

Do not stop with having a point. You have to back up your point with evidence. The strength of your evidence, and your use of it, can make or break your argument. See our handout on evidence . You already have the natural inclination for this type of thinking, if not in an academic setting. Think about how you talked your parents into letting you borrow the family car. Did you present them with lots of instances of your past trustworthiness? Did you make them feel guilty because your friends’ parents all let them drive? Did you whine until they just wanted you to shut up? Did you look up statistics on teen driving and use them to show how you didn’t fit the dangerous-driver profile? These are all types of argumentation, and they exist in academia in similar forms.

Every field has slightly different requirements for acceptable evidence, so familiarize yourself with some arguments from within that field instead of just applying whatever evidence you like best. Pay attention to your textbooks and your instructor’s lectures. What types of argument and evidence are they using? The type of evidence that sways an English instructor may not work to convince a sociology instructor. Find out what counts as proof that something is true in that field. Is it statistics, a logical development of points, something from the object being discussed (art work, text, culture, or atom), the way something works, or some combination of more than one of these things?

Be consistent with your evidence. Unlike negotiating for the use of your parents’ car, a college paper is not the place for an all-out blitz of every type of argument. You can often use more than one type of evidence within a paper, but make sure that within each section you are providing the reader with evidence appropriate to each claim. So, if you start a paragraph or section with a statement like “Putting the student seating area closer to the basketball court will raise player performance,” do not follow with your evidence on how much more money the university could raise by letting more students go to games for free. Information about how fan support raises player morale, which then results in better play, would be a better follow-up. Your next section could offer clear reasons why undergraduates have as much or more right to attend an undergraduate event as wealthy alumni—but this information would not go in the same section as the fan support stuff. You cannot convince a confused person, so keep things tidy and ordered.

Counterargument

One way to strengthen your argument and show that you have a deep understanding of the issue you are discussing is to anticipate and address counterarguments or objections. By considering what someone who disagrees with your position might have to say about your argument, you show that you have thought things through, and you dispose of some of the reasons your audience might have for not accepting your argument. Recall our discussion of student seating in the Dean Dome. To make the most effective argument possible, you should consider not only what students would say about seating but also what alumni who have paid a lot to get good seats might say.

You can generate counterarguments by asking yourself how someone who disagrees with you might respond to each of the points you’ve made or your position as a whole. If you can’t immediately imagine another position, here are some strategies to try:

• Do some research. It may seem to you that no one could possibly disagree with the position you are arguing, but someone probably has. For example, some people argue that a hotdog is a sandwich. If you are making an argument concerning, for example, the characteristics of an exceptional sandwich, you might want to see what some of these people have to say.
• Talk with a friend or with your teacher. Another person may be able to imagine counterarguments that haven’t occurred to you.
• Consider your conclusion or claim and the premises of your argument and imagine someone who denies each of them. For example, if you argued, “Cats make the best pets. This is because they are clean and independent,” you might imagine someone saying, “Cats do not make the best pets. They are dirty and needy.”

Once you have thought up some counterarguments, consider how you will respond to them—will you concede that your opponent has a point but explain why your audience should nonetheless accept your argument? Will you reject the counterargument and explain why it is mistaken? Either way, you will want to leave your reader with a sense that your argument is stronger than opposing arguments.

When you are summarizing opposing arguments, be charitable. Present each argument fairly and objectively, rather than trying to make it look foolish. You want to show that you have considered the many sides of the issue. If you simply attack or caricature your opponent (also referred to as presenting a “straw man”), you suggest that your argument is only capable of defeating an extremely weak adversary, which may undermine your argument rather than enhance it.

It is usually better to consider one or two serious counterarguments in some depth, rather than to give a long but superficial list of many different counterarguments and replies.

Be sure that your reply is consistent with your original argument. If considering a counterargument changes your position, you will need to go back and revise your original argument accordingly.

Audience is a very important consideration in argument. Take a look at our handout on audience . A lifetime of dealing with your family members has helped you figure out which arguments work best to persuade each of them. Maybe whining works with one parent, but the other will only accept cold, hard statistics. Your kid brother may listen only to the sound of money in his palm. It’s usually wise to think of your audience in an academic setting as someone who is perfectly smart but who doesn’t necessarily agree with you. You are not just expressing your opinion in an argument (“It’s true because I said so”), and in most cases your audience will know something about the subject at hand—so you will need sturdy proof. At the same time, do not think of your audience as capable of reading your mind. You have to come out and state both your claim and your evidence clearly. Do not assume that because the instructor knows the material, he or she understands what part of it you are using, what you think about it, and why you have taken the position you’ve chosen.

Critical reading

Critical reading is a big part of understanding argument. Although some of the material you read will be very persuasive, do not fall under the spell of the printed word as authority. Very few of your instructors think of the texts they assign as the last word on the subject. Remember that the author of every text has an agenda, something that he or she wants you to believe. This is OK—everything is written from someone’s perspective—but it’s a good thing to be aware of. For more information on objectivity and bias and on reading sources carefully, read our handouts on evaluating print sources and reading to write .

Take notes either in the margins of your source (if you are using a photocopy or your own book) or on a separate sheet as you read. Put away that highlighter! Simply highlighting a text is good for memorizing the main ideas in that text—it does not encourage critical reading. Part of your goal as a reader should be to put the author’s ideas in your own words. Then you can stop thinking of these ideas as facts and start thinking of them as arguments.

When you read, ask yourself questions like “What is the author trying to prove?” and “What is the author assuming I will agree with?” Do you agree with the author? Does the author adequately defend her argument? What kind of proof does she use? Is there something she leaves out that you would put in? Does putting it in hurt her argument? As you get used to reading critically, you will start to see the sometimes hidden agendas of other writers, and you can use this skill to improve your own ability to craft effective arguments.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Booth, Wayne C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup, and William T. FitzGerald. 2016. The Craft of Research , 4th ed. Chicago: University of Chicago Press.

Ede, Lisa. 2004. Work in Progress: A Guide to Academic Writing and Revising , 6th ed. Boston: Bedford/St Martin’s.

Gage, John T. 2005. The Shape of Reason: Argumentative Writing in College , 4th ed. New York: Longman.

Lunsford, Andrea A., and John J. Ruszkiewicz. 2016. Everything’s an Argument , 7th ed. Boston: Bedford/St Martin’s.

Rosen, Leonard J., and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

Make a Gift

What are your chances of acceptance?

Calculate for all schools, your chance of acceptance.

Your chancing factors

Extracurriculars.

How to Write a Stellar “Why This College?” Essay + Examples

What’s covered:, sample “why this college” prompts, faqs about the “why this college” essay.

• Common Mistakes to Avoid

Good “Why This College?” Essay Examples

• Brainstorming for this Essay
• Outlining Your Essay
• Where to Get Your Essay Edited

One of the most common college essay supplements will ask you to answer the question: “Why This College?” These essays are looking to see whether you’re a good fit for the campus community, and whether the college is a good fit for you and your goals. 

In this post, we’ll show you a couple examples of these prompts, go over good and bad sample responses, and break down how to ensure yours is one of the good ones. 

Let’s start by taking a look at real prompts that fit under the “Why This College?” archetype: 

Tufts: Which aspects of the Tufts undergraduate experience prompt your application? In short, ‘Why Tufts?’ (150 words)

Northwestern: Other parts of your application give us a sense for how you might contribute to Northwestern. But we also want to consider how Northwestern will contribute to your interests and goals. Help us understand what aspects of Northwestern appeal most to you, and how you’ll make use of specific resources and opportunities here. (300 words)

As you can see, these prompts are basically asking why you want to attend the school in question. Northwestern spells it out even further, and specifically asks how you’ll use their resources to achieve your goals.

Both prompts have word counts that are much shorter than that of the Common App, which is typical of supplemental essays. These two word counts are pretty representative, and you can expect the “Why This College?” essay length to be 100-400 words on average. That’s not a lot of space for a pretty important question, so it’s especially vital to use the word count wisely.

What are colleges looking for in the “Why Us” essay?

Colleges want to admit students who will not only enroll (to protect their yield), but also thrive on their campus. They ask this question to see whether you’re truly interested in the school and whether it’s the right place for you. You can write a strong response by citing specific ways the college can support your goals, as well as demonstrating your enthusiasm.

Which colleges have a “Why This College?” essay?

This is one of the most popular supplements among colleges. Here is a selection of top schools that ask this question:

• Northwestern
• Boston University
• University of Michigan

Check out our essay guides for these schools for more in-depth advice on how to write these essays.

What kind of writing style should I use?

This is a straightforward question that generally has a short word count, so you don’t need to use a narrative form at all. You can simply explain what you like about the school and why, but try to use varied sentence structure and organize the essay around your major goals. 

You can start your essay with a story if you want, however. For example, if you visited campus and experienced a really interesting course, or sat in on a meeting of a club you liked, this can make for a strong anecdote to begin your essay. Just make sure that whatever story you tell has some substance, and isn’t just a narration of how nice it was to walk around campus.

Can I copy and paste my essay for other schools?

Absolutely not. If your essay is general enough to apply to other schools, you know you need to rewrite it. The resources you mention should be highly specific to the college you’re writing about.

Common Mistakes When Writing the “Why This College?” Essay

The most common mistake students make is listing generic characteristics that could apply to any school. This negatively impacts your application, since it sends the message that you didn’t do your research, and aren’t truly interested in the school.

Here’s an example of something NOT to list in your “Why this college essay.” We’ll take the example of Tufts since we shared the prompt in the beginning.

What NOT to write: I’m applying to Tufts because of its low student to faculty ratio, the strong math department, and its prime location in Medford, just a hop away from Boston. When I visited campus, the school already felt like home.

This example is bad because many schools have low student to faculty ratios and strong math departments. There are also a ton of schools in or near Boston, many of which have low student to faculty ratios and great math departments too, such as Boston College, Harvard, Northeastern, Boston University, etc. If your statements can apply to other schools, that’s definitely not a good sign (avoid things like location, weather, size, and ranking).

The student also uses an emotional appeal with the line “it felt like home,” which might sound nice, but it has no substance and can be written for any school. You should definitely avoid making any statements like these.

This example shows that the student really hasn’t thought much about their fit with Tufts, and that it probably isn’t their top choice. This will impact your application negatively, especially since Tufts is known for taking applicants’ demonstrated interest more seriously than other schools . So, if you show that you show little interest through your essay, you may end up waitlisted or rejected, even if your stats are excellent.

Another thing that this example gets wrong is that it doesn’t describe the student’s goals or interests at all. It’s important to not only talk about why you picked the school, but also how exactly those aspects will help you grow. Remember, this kind of prompt is two-fold: in addition to explaining why the school is a good fit for you, you want to show why you, out of the many thousands of applicants they get each year, are a good fit for them.

To summarize, the main mistakes to avoid are:

• Citing generic aspects of the school (location, weather, size, and ranking)
• Using empty emotional appeals
• Not describing your goals and interests

Now that we know what a bad example might look like, here’s an example of a rewrite to part of the Tufts essay:

What TO write: As a potential Applied Mathematics major, I hope to gain the tools to model political behavior. I’m especially interested in elections, and am looking forward to taking the course “Mathematics of Social Choice,” as the centerpiece of Social Choice Theory is voting. I would also love to take “Nonlinear Dynamics and Chaos,” because it will teach me to use differential equations to predict chaotic behavior. 

This is a good example, as the courses listed are highly-specific to Tufts, as well as the student’s professional goals. We not only learned something about Tufts, but also the student. Keep in mind that this wouldn’t be a complete essay⁠—it’s just an example of good, specific resources to list, and how to connect them to your own interests. 

If you want an example of a complete essay, here’s this real student response for Boston University’s “Why This College?” prompt.

Prompt: In no more than 250 words, please tell us why BU is a good fit for you and what

specifically has led you to apply for admission.

Boston University’s College of Arts and Sciences (CAS) attracts me because of its support of interdisciplinary study among its wide array of majors. In fact, the CAS now offers a course that combines biology, chemistry, and neuroscience. As I hope to conduct medical research into brain disorders, I plan to pursue all three areas of study. These cross-disciplinary connections at BU will prepare me to do so.

CAS’s undergraduate research program would allow me to work with a mentor, such as Dr. Alice Cronin-Golomb or Dr. Robert M.G. Reinhart related to their research on neurological disorders. With them, I can advance the work I have already completed related to Dissociative Identity Disorder (DID). In a summer class at our local university, my partner and I extracted data from fMRI and PET studies and inputted them into a coding program. We then created an indicator map, which we imported into another software program, AFNI, to display significant activity in the brain regions affected by DID. Seeing the representation of our data thrilled me because I knew it could eventually help people who live with DID. I want to experience that feeling again. Successfully analyzing these fMRI and PET studies and learning to code drives me to pursue more research opportunities, and this desire motivates me to study at a university that offers research opportunities to undergraduates. BU’s interdisciplinary approach to psychology and support for independent undergraduate undergraduate research will optimally prepare me for a career as a neurological researcher.

This student clearly outlines BU-specific resources (the interdisciplinary course and undergrad research program), plus how these resources align with their professional goals (to become a neurological researcher). They do “name-drop” professors, but since their work clearly relates to the student’s interests, it doesn’t look disingenuous, and shows that the student has done research on their fit with BU. The student also provides background on why they want to pursue research, and shows that they already have experience, which makes their interest in the undergrad research program more concrete.

The only thing missing from this essay is the student’s fit with BU in terms of extracurriculars and social life. “Why This College?” essays should also cover extracurriculars, as the residential college experience is about more than just class and homework. Admissions officers are also interested in how you’ll contribute to their broader campus community.

In general, these essays should be academic-leaning (especially if they’re under 250 words), but you should still address some social aspects of the college that appeal to you (we recommend about 70% academics, 30% social, with more or less focus on social aspects depending on the word count). Since the student probably already detailed their previous research in their Common App activities section, they could’ve just summarized their research background in one sentence, and used the space saved to talk about a specific social aspect of BU that interests them.

Here’s another sample essay, but for UPenn. This essay’s word count was much longer, so the student was able to really hone in on several specific aspects of UPenn.

Prompt: How will you explore your intellectual and academic interests at the University of Pennsylvania? Please answer this question given the specific undergraduate school to which you are applying (650 words).

Sister Simone Roach, a theorist of nursing ethics, said, “caring is the human mode of being.” I have long been inspired by Sister Roach’s Five C’s of Caring: commitment, conscience, competence, compassion, and confidence. Penn both embraces and fosters these values through a rigorous, interdisciplinary curriculum and unmatched access to service and volunteer opportunities.

COMMITMENT. Reading through the activities that Penn Quakers devote their time to (in addition to academics!) felt like drinking from a firehose in the best possible way. As a prospective nursing student with interests outside of my major, I value this level of flexibility. I plan to leverage Penn’s liberal arts curriculum to gain an in-depth understanding of the challenges LGBT people face, especially regarding healthcare access. Through courses like “Interactional Processes with LGBT Individuals” and volunteering at the Mazzoni Center for outreach, I hope to learn how to better support the Penn LGBT community as well as my family and friends, including my cousin, who came out as trans last year.

CONSCIENCE. As one of the first people in my family to attend a four-year university, I wanted a school that promoted a sense of moral responsibility among its students. At Penn, professors challenge their students to question and recreate their own set of morals by sparking thought- provoking, open-minded discussions. I can imagine myself advocating for universal healthcare in courses such as “Health Care Reform & Future of American Health System” and debating its merits with my peers. Studying in an environment where students confidently voice their opinions – conservative or liberal – will push me to question and strengthen my value system.

COMPETENCE. Two aspects that drew my attention to Penn’s BSN program were its high-quality research opportunities and hands-on nursing projects. Through its Office of Nursing Research, Penn connects students to faculty members who share similar research interests. As I volunteered at a nursing home in high school, I hope to work with Dr. Carthon to improve the quality of care for senior citizens. Seniors, especially minorities, face serious barriers to healthcare that I want to resolve. Additionally, Penn’s unique use of simulations to bridge the gap between classroom learning and real-world application impressed me. Using computerized manikins that mimic human responses, classes in Penn’s nursing program allow students to apply their emergency medical skills in a mass casualty simulation and monitor their actions afterward through a video system. Participating in this activity will help me identify my strengths and areas for improvement regarding crisis management and medical care in a controlled yet realistic setting. Research opportunities and simulations will develop my skills even before I interact with patients.

COMPASSION. I value giving back through community service, and I have a particular interest in Penn’s Community Champions and Nursing Students For Sexual & Reproductive Health (NSRH). As a four-year volunteer health educator, I hope to continue this work as a Community Champions member. I am excited to collaborate with medical students to teach fourth and fifth graders in the city about cardiology or lead a chair dance class for the elders at the LIFE Center. Furthermore, as a feminist who firmly believes in women’s abortion rights, I’d like to join NSRH in order to advocate for women’s health on campus. At Penn, I can work with like-minded people to make a meaningful difference.

CONFIDENCE. All of the Quakers that I have met possess one defining trait: confidence. Each student summarized their experiences at Penn as challenging but fulfilling. Although I expect my coursework to push me, from my conversations with current Quakers I know it will help me to be far more effective in my career.

The Five C’s of Caring are important heuristics for nursing, but they also provide insight into how I want to approach my time in college. I am eager to engage with these principles both as a nurse and as a Penn Quaker, and I can’t wait to start.

This student takes a creative approach to the essay, by using the Five C’s of Caring as a framework. This technique works especially well since these qualities relate to the student’s future career in nursing. In addition to emphasizing the student’s creativity and passion for nursing, having the Five C’s in all caps at the start of each paragraph gives this long essay a clear, easy-to-read format.

What really makes the essay stand out is the depth of the student’s fit with UPenn, and how they’re able to also share more about who they are. The student lists specific courses, research opportunities, technology, and student groups. We also learn that they are a first-generation student, are passionate about increasing access to healthcare (particularly for LGBTQ+ people, minorities, and the elderly), care about health education, and are a feminist who staunchly defends abortion rights (this controversial topic could be risky, but since UPenn is a very liberal school, this should be fine).

Overall, this essay paints a vivid picture of how the student would engage academically at Penn, and we also see clearly how the student would pursue their intellectual passions outside the classroom. Since this essay prompt focused on “intellectual and academic interests,” there was no need to address other aspects of UPenn beyond those supporting their various interests in healthcare.

See more “ Why This College?” essay examples to understand what makes a strong response.

Brainstorming for the “Why This College?” Essay

Now that we’ve gone through a couple examples, you might be wondering how to get started yourself. 

Here are three steps we recommend to get your essay underway:

• Reflect on your academic and career goals
• Research unique opportunities related to your academic and extracurricular interests
• Pick your top academic reasons for applying, and your top extracurricular/social reasons

1. Reflect on your academic and career goals.

The driver behind this essay needs to be you , and not the school itself. Anyone can write nice things about the college, but only you can explain why you would be a good fit for it.

Ask yourself:

• What do you want to major in, if you know? If you’re undecided, what are the subjects you’re interested in?
• Which career do you want to pursue, or what are the potential options?
• What do you want to get out of college? Any particular skills or experiences?

Once you have a clear idea of your college plan, then you can dig into how the college can support your plan.

2. Research unique opportunities related to your academic, career, and extracurricular interests.

You might be wondering where you can find all these specific courses, clubs, and other resources. The school’s website is a good place to start, or if you have a general idea of what you’re looking for, you can even use Google with the school name in your search, such as “Tufts orchestra.” 

Take a look at the website of your department/major and dig into the courses, fellowships, internships, and other resources. For course syllabi, you can visit the website of the professor who’s teaching the course; they’ll often post more detailed information than the online course catalog, including readings and concepts to be covered.

Clubs may have their own websites, but you can also try to find their Facebook groups or Instagram pages, which might be more current and even show events they’re hosting⁠.

If you can, try to speak with a current student. Your school counselor may be able to connect you with one, or you can also reach out to the admissions office to see if they can connect you. If not, speaking with an admissions officer is also great, or you can try to find day-in-the-life videos on YouTube.

3. Pick your top academic reasons for applying, and your top extracurricular/social reasons.

Once you’ve done your research and found specific opportunities to cite in your essay, pick your top 1-3 academic reasons and top 1-3 extracurricular ones, depending on the word count. Going back to the Tufts essay, the good example we gave actually was already 65 words, and it was only able to mention two courses. 

Keep in mind that you not only have to describe resources specific to the school, but also how they’ll contribute to your goals. This personal aspect is just as important as the actual opportunities, so be sure to allot space to describe why exactly these resources make the school a good fit for you.

When it comes to academic reasons, you are free to list anything from special programs to unique majors to specific courses and professors. We want to caution you against “name-dropping” professors, however⁠—unless their work actually fits with your established interests and professional goals. Otherwise, it might seem like you’re being disingenuous.

We also want to reiterate that you should be sure to not only talk about academics in your essay, but also extracurriculars (unless the prompt asks you to focus only on academics, or if the word count is unusually short, i.e. 150 words or fewer). Again, college isn’t just about what you do in the classroom. Admissions committees want to be sure that accepted students will also contribute to the college community. 

Outlining Your “Why This College?” Essay

Once you’ve identified your goals and the resources to support them, it’s time to start writing. An easy format/outline for your essay would be:

• Introduction to your main goals and the why behind them (great spot for an anecdote). 
• Your first goal and how the school can support it.
• Your second goal and how the school can support it.
• Conclusion where you look towards the future and reaffirm how the college can get you there.

You can adjust the length of the essay by adding or subtracting the number of goals you write about. As noted above, r emember to include extracurriculars when sharing how the college can support your goals. You should plan to spend about 70% of your space on academic reasons, and 30% on extracurricular reasons.

Some students choose to use a more unconventional format, like the Five C’s of Caring essay above, and that works too if you want to show off your creative writing skills. Some examples include a letter to the school or a schedule of your day as a student at the college. These unconventional formats can be harder to pull off though, so only go that route if you’re confident in your writing. The letter format can be especially tricky since it’s easy to sound cheesy and overenthusiastic.

Regardless of the format you choose, remember these two things that your essay should do. It should:

• Reveal more about your goals and interests.
• D escribe how the school can help you develop your interests and reach your goals, by naming highly-specific and unique campus resources, both academic and extracurricular.

If your essay checks both of those boxes, you’re well on your way to making your candidacy more compelling to admissions officers!

Where to Get Your “Why This College?” Essay Edited

Do you want feedback on your “Why This College?” essays? After rereading your essays countless times, it can be difficult to evaluate your writing objectively. That’s why we created our free Peer Essay Review tool , where you can get a free review of your essay from another student. You can also improve your own writing skills by reviewing other students’ essays. 

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

Related CollegeVine Blog Posts

How to Write a Paragraph Developed With Reasons

A Sample Paragraph Using "The Bogeyman" as an Example

marcduf / Getty Images

• Writing Essays
• Writing Research Papers
• English Grammar
• Ph.D., Rhetoric and English, University of Georgia
• M.A., Modern English and American Literature, University of Leicester
• B.A., English, State University of New York

College writing assignments often call on students to explain why : Why did a certain event in history take place? Why does an experiment in biology produce a particular result? Why do people behave the way they do? This last question was the starting point for "Why Do We Threaten Children With the Bogeyman?" — a student's paragraph developed with reasons.

Notice that the paragraph below begins with a quotation meant to grab the reader's attention: "You better stop wetting your bed, or else the bogeyman is going to get you." The quotation is followed by a general observation that leads to the topic sentence of the paragraph: "There are several reasons why young children are so often threatened with a visit from the mysterious and terrifying bogeyman." The rest of the paragraph supports this topic sentence with three distinct reasons.

Example Paragraph Developed with Reasons

As you read the student's paragraph, see if you can identify the ways in which she guides the reader from one reason to the next.

Why Do We Threaten Children With the Bogeyman? "You better stop wetting your bed, or else the bogeyman is going to get you." Most of us probably remember a threat like this one being delivered at one time or another by a parent, babysitter, or older brother or sister. There are several reasons why young children are so often threatened with a visit from the mysterious and terrifying bogeyman. One reason is simply habit and tradition. The myth of the bogeyman is handed down from generation to generation, like the tale of the Easter Bunny or the tooth fairy. Another reason is the need to discipline. How much easier it is to frighten a child into good behavior than to explain to her just why she should be good. A more sinister reason is the perverse delight some people get out of scaring others. Older brothers and sisters, in particular, seem to thoroughly enjoy driving youngsters to tears with stories of the bogeyman in the closet or the bogeyman under the bed. In short , the bogeyman is a convenient myth that will probably be used to haunt children (and sometimes actually cause them to wet their beds) for a long time to come.

The three phrases in italics are sometimes called reason and addition signals : transitional expressions that guide the reader from one point in a paragraph to the next. Notice how the writer begins with the simplest or least serious reason, moves to "another reason," and finally shifts to "a more sinister reason." This pattern of moving from least important to most important gives the paragraph a clear sense of purpose and direction as it builds toward a logical conclusion (which links back to the quotation in the opening sentence).

Reason and Addition Signals or Transitional Expressions

Here are some other reason and addition signals:

• a more important reason
• in addition
• for this reason
• furthermore
• in the first place, in the second place
• more importantly, most importantly
• to begin with

These signals help to ensure cohesion in paragraphs and essays, thus making our writing easier for readers to follow and understand.

• The Correct Usage of the HTML P and BR Elements
• How to Teach Topic Sentences Using Models
• Paragraph Writing
• Practice in Making a Simple Outline for a Cause & Effect Paragraph
• Definition and Examples of Paragraphing in Essays
• Writers on Writing: The Art of Paragraphing
• Cohesion Strategies: A List of Transitional Words and Phrases
• How To Write an Essay
• Best Practices for the Most Effective Use of Paragraphs
• What Is a Topic Sentence?
• Take This Test and Learn How to Make Your Writing More Interesting
• Paragraph Length in Compositions and Reports
• How to Help Your 4th Grader Write a Biography
• Unity in Composition
• Transitional Expressions
• Definition and Examples of Body Paragraphs in Composition

Stanford's Rachel Heck pens first-person essay to explain why she won't go pro

T his spring, after Rachel Heck completes her senior year at Stanford, she’ll put her golf clubs away and take on an internship in private equity. She’ll also be pinned as a Lieutenant of the United States Air Force. Heck explained her reasons for not turning professional in a first-person essay on nolayingup.com.

“I was strongly considering attributing my decision to my injuries,” wrote Heck, who has grappled with several in recent years. “It is true that even if I wanted to, I do not know if my body would hold up on tour. But frankly, after a couple of years of painful deliberation, I have come to realize that I do not want to play professional golf.

"I do not want a life on the road and in the public eye. I no longer dream of the U.S. Open trophies and the Hall of Fame. And I realize now that these dreams were never what my dad intended when he first put a club in my hand.”

https://twitter.com/rachelheck2020/status/1772274878592266370

Heck qualified for the U.S. Women’s Open at age 15 and, as a hotshot junior, suffered a back injury that left her sidelined from the game. Without golf, she felt lost, and during a period of darkness, decided that she wanted to pursue the Air Force ROTC to find something more. Heck’s parents told her she was crazy, but she persisted.

As a freshman at Stanford, with dreams of playing on the LPGA and serving in the Air Force in full throttle , Heck set an NCAA scoring record (69.72) en route to sweeping the postseason.

Heck won six times in nine starts in 2021, including her last five events. She became the third player in NCAA history to sweep the postseason, winning the Pac-12 Championship, NCAA regionals and nationals. She posted 15 of 25 rounds in the 60s, including 12 consecutive.

But, as her college career progressed, more injuries followed. While Heck intends to pass on the professional life, she does plan to continue to play amateur golf, following a similar path set by Wake Forest grad Emilia Migliaccio.

“I have grappled with anger, hope, depression, joy, and everything in between,” Heck wrote, “but amid each trial in which I so desperately sought the clarity of a deeper meaning, God always showed me the next step. Right now, the next step is not professional golf.”

This article originally appeared on Golfweek: Stanford's Rachel Heck pens first-person essay to explain why she won't go pro

Choose Your Test

Sat / act prep online guides and tips, how to write a perfect "why this college" essay.

College Essays

Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

• Do you know something about the school's mission, history, or values?
• Have you thought about the school's specific approach to learning?
• Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

• Where do your interests lie? Do they correspond to this school's strengths?
• Is there something about you that meshes well with some aspect of the school?
• How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

• What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
• What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
• Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

• "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
• "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

• Why [this college]?
• Why are you interested in [this college]?
• Why is [this college] a good choice for you?
• What do you like best about [this college]?
• Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

• Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
• Tufts University : " I am applying to Tufts because… "
• Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
• University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
• Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

• Why are you a good match or fit for us?
• What are your interests, and how will you pursue them at [this college]?
• What do you want to study, and how will that correspond to our program?
• What or how will you contribute?
• Why you at [this college]?
• Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

• Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
• Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

• Your tour guide's name
• One to two funny, surprising, or enthusiastic things your guide said about the school
• Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

• How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
• The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
• How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
• A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
• How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
• A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
• An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
• Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
• The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
• An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
• A class that sounds fascinating , especially if it's in a field you want to major in.
• A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
• A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

• Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
• Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
• Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
• Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
• Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
• Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
• Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
• What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
• Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

• If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
• Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
• Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

• Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
• Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
• Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
• Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
• If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
• Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

• Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
• To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
• Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
• If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
• Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

• Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
• "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
• Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
• Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
• Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

• Proof that you understand what makes this college different and special
• Evidence that you'll be a good fit at this school
• Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

• Visiting campuses in person or virtually to interact with current students and faculty
• Posing questions to your college interviewer or to representatives at college fairs
• Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
• Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

• For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

• Share full article

Advertisement

Supported by

Guest Essay

The Simple Math That Could Swing the Election to Biden

By Mark Penn

Mr. Penn was a pollster and an adviser to President Bill Clinton and Hillary Clinton from 1995 to 2008. He is chairman of the Harris Poll and chief executive of Stagwell Inc.

President Biden appears behind in all the swing states, and his campaign appears all too focused on firming up his political base on the left with his new shift on Israel , a $7 trillion budget and massive tax increases and is failing to connect on the basic issues of inflation , immigration and energy . By pitching too much to the base, he is leaving behind the centrist voters who shift between parties from election to election and, I believe, will be the key factor deciding the 2024 race.

I’ve spent decades looking at the behavior of swing voters and how candidates appeal to them, including for Bill Clinton’s re-election campaign in 1996. If Mr. Biden wants to serve another four years, he has to stop being dragged to the left and chart a different course closer to the center that appeals to those voters who favor bipartisan compromises to our core issues, fiscal discipline and a strong America.

People usually assume that turning out so-called base voters in an election matters most, since swing voters are fewer in number. And it’s true that in today’s polarized environment, Mr. Biden and Mr. Trump have about 40 percent of voters each and nothing will change those people’s minds. But in that remaining 20 percent of the electorate, voters have disproportionate power because of their potential to switch. It’s simple math: Take a race tied in the run-up 5 to 5. If one voter swings, the tally becomes 6 to 4. Two voters would then need to be turned out just to tie it up, and a third one would be needed to win.

The simple power of this math — which drove the campaigns of Mr. Clinton (with his message about “building a bridge to the 21st century”), George W. Bush (“compassionate conservatism”) and Barack Obama (“hope and change”) — has been obscured, undoubtedly by base groups like unions or PACs that have a vested interest in maintaining their sway and power. Take Michigan, a battleground state where Mr. Trump has led Mr. Biden by as many as three percentage points in the past month. To overcome that gap, Mr. Biden would need to bring out nearly 250,000 additional voters (3 percent of more than eight million registered voters) just to tie it up in a state that has already achieved a record of over 70 percent turnout in a presidential year. Or Mr. Biden could switch just 125,000 swing voters and win.

Despite this math, scared candidates are, in my experience, easily sold the idea that the Democratic base or Republican base is going to stay home in November unless they are constantly fed what they want to hear. One call from the head of a religious group, a civil rights group, a labor group and others (often called the groups), and fear runs through a campaign. A New York Times article this winter about Black pastors warning the Biden White House that his Gaza war policy could imperil re-election is a good example. Maybe if Mr. Biden were running against a well-liked centrist opponent, concern could be justified. But during a fall election against Mr. Trump, the final month of this campaign is going to see a frenzy of get-out-the-vote efforts, and I doubt the Democratic base is going to sit idly by at the thought of the Trump limo cruising up Pennsylvania Avenue. The reality is that swing voters in battleground states who are upset about immigration, inflation and what they see as extreme climate policies and weakness in foreign affairs are likely to put Mr. Trump back in office if they are not blunted.

Consider some Democratic electoral history. Mr. Biden got 81 percent of the vote in the Michigan Democratic presidential primary in February. He got roughly similar percentages in the Colorado, Texas and Massachusetts primaries — not too far below other incumbent presidents with a weak job rating. And yet for months, liberal commentators and activists pointed to the Michigan protest vote as proof that he is doomed in November over his Israel stance. But Michigan was hardly a repeat of the 1968 New Hampshire primary that effectively ended Lyndon Johnson’s re-election bid; Eugene McCarthy got 42 percent, and that was a truly sizable protest.

I believe most of the 101,000 uncommitted votes that Mr. Biden lost in Michigan will come home in the end because they have nowhere else to go and the threat Mr. Trump poses will become clearer and scarier in the next six months. But regardless, there’s a much bigger opportunity for Mr. Biden if he looks in the other direction. Mr. Trump lost nearly 300,000 votes to Nikki Haley in the Michigan Republican primary. These people are in the moderate center, and many of them could be persuaded to vote for Mr. Biden if he fine-tuned his message to bring them in. And remember to multiply by two: Persuading those 300,000 Republicans to cross party lines would have the equivalent force of turning out 600,000 Democrats. The same math applies to other battleground states, like Pennsylvania, where 158,000 people voted for Ms. Haley instead of Mr. Trump in the Republican primary, even though she dropped out seven weeks earlier.

Unfortunately, Mr. Biden is not reaching out to moderate voters with policy ideas or a strong campaign message. He is not showing clear evidence of bringing in large numbers of swing voters in the battleground states at this point. Those swing voters look for fiscal restraint without tax increases, climate policies that still give people a choice of cars and fuels and immigration policies that are compassionate to those who are here but close the borders. The balanced budget remains one of the single strongest measures that swing and other voters want. Mr. Clinton’s efforts to balance the budget set off the revolution that resulted in an eight-point win, even with third-party candidates in 1996, and catapulted his job approval ratings to above 70 percent. Instead of pivoting to the center when talking to 32 million people tuned in to his State of the Union address, Mr. Biden doubled down on his base strategy with hits like class warfare attacks on the rich and big corporations, big tax increases, student loan giveaways and further expansions of social programs despite a deficit of more than $1.1 trillion. The results quickly dissipated.

Mr. Biden’s campaign has fundamentally miscalculated on Israel. Those Haley voters are strong defense voters who would back our ally Israel unreservedly and, I believe, want to see a president who would put maximum pressure on Hamas to release hostages. By pandering to base voters with no choice, Biden is pushing the Haley vote to Mr. Trump, and so his first instincts on Israel were both good policy and good politics. Eighty-four percent of independents surveyed said they supported Israel more than Hamas in the conflict, and 63 percent said they believed a cease-fire should occur only after the hostages have been released. The more Mr. Biden has pandered to the left by softening his support of Israel, the weaker he looks, and the more his foreign policy ratings have declined. Rather than pull decisively away from Israel, Mr. Biden should instead find a plan that enables Israel to go into Rafah and that has enough precautions for Rafah’s civilians so the American president can back it.

At this point, Mr. Biden also needs to give a serious speech on the issues of crime and immigration and what they are doing to our inner cities. He has to combine policies of fair policing and treatment of DACA recipients with tougher crime and immigration policies. Seventy-eight percent of independents polled said they wanted the Biden administration to make it tougher to get into the United States illegally, but 63 percent said they ultimately wanted compromise legislation that strengthens the border while giving DACA recipients a path to citizenship. On crime, despite many violent crime metrics returning to their pre-Covid levels last year, voters have been more worried than ever. Eighty-three percent of voters said they wanted shoplifting laws to be enforced strictly , and 69 percent said they supported Justice Department intervention against city district attorneys who are pulling back prosecution of violent offenders. Mr. Biden has to be more responsive to these concerns.

Mr. Biden’s energy policies, especially his push for more electric vehicles, are not popular, either. Fifty-nine percent of Americans said they opposed the mandate that half of cars sold in the United States by 2030 be electric. In Michigan, Mr. Trump has identified a potentially killer strategy by going around telling autoworkers that electric vehicles will destroy their jobs. Unlike foreign policy issues, threats concerning the loss of auto industry jobs could directly affect hundreds of thousands of voters in Michigan.

The 2024 election is a rematch, but Mr. Biden should not assume that he will get the same result as he did in 2020 in Michigan, Pennsylvania, Arizona, Georgia and other battleground states by running the same playbook. This time around, he is seen as older, and the assessment of the job that he has done is in negative territory. While he won’t get any younger, he could still move more to the center, vacuum up swing voters who desperately want to reject Mr. Trump, strengthen his image as a leader by destroying Hamas and rally the base at the end. But that means first pushing back against the base rather than pandering to it and remembering that when it comes to the math of elections, swing is king.

Mark Penn was a pollster and an adviser to President Bill Clinton and Hillary Clinton from 1995 to 2008. He is chairman of the Harris Poll and chief executive of Stagwell Inc.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here’s our email: [email protected] .

Follow the New York Times Opinion section on Facebook , Instagram , TikTok , WhatsApp , X and Threads .