product use presentation

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

Engaging with industry influencers to review your product or securing a seal of approval from a reputable authority within your field can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

• Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
• Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
• Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
• Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
• Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business? 

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light. 

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product. 

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives. 

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality. 

Such presentations help build trust with potential customers and make them more likely to purchase. 

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation. 

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product. 

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way. 

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions. 

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product? 

Are you showcasing new features to existing customers? 

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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Crafting a Powerful Product Presentation: A Comprehensive Guide

Table of contents.

Introducing a new product or service can be a challenging task. That’s where a product presentation comes in handy. It is an invaluable tool to present the product’s key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

How Do You Make a Product Presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what’s to come and immediately captures the audience’s attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it’s heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

What Do You Present in a Product Presentation?

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product’s features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product’s benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

What is a Good Product Presentation?

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It’s not just about the slides or pitch deck, but how the information is presented.

Use techniques like the ‘Problem-Solution-Benefit’ approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience’s needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Best Practices in Presenting a New Product?

Let’s assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like ‘Download now’ or ‘Start your free trial today.’

What are the Benefits of Presenting a Product?

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product’s value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

How Do You Present a Product to a Customer?

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product’s benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

Top 8 Presentation Software or Apps:

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It’s ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It’s known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Must-Have Product Presentation Templates with Examples and Samples

Kavesh Malhotra

“Success is not the result of spontaneous combustion. You must set yourself on fire,” Arnold H Glasow, writer.

This quote encapsulates the essence of product presentations. In a dynamic business landscape, where innovation is the driving force, presenting a new product is akin to igniting that spark of curiosity and interest among stakeholders. SlideTeam’s product presentation templates are the creative fuel that sparks success. Welcome to our exploration of the world of product presentations, where we delve into the art of introducing groundbreaking ideas, captivating audiences, and leaving a lasting impact.

Before we proceed, elevate your product visibility and marketing efforts with these carefully crafted catalogs that showcase your offerings in the most captivating way.

Power of Product Presentation Templates

Imagine this: A company has developed a revolutionary product that has the potential to disrupt the market. The product is ready, and the team is excited, but how do they convey its essence to the world? This is where product presentation templates are a must-have in your library. These presentations serve as the foundation upon which a compelling narrative is built. They offer a structured canvas to showcase the product’s features, benefits, and uniqueness. But more than that, they transform complex ideas into visual stories that resonate with audiences.

If your current need is to showcase the quality and reliability of your products by documenting their testing and results using these essential presets .

The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Let’s explore!

Template 1: Example Presentation About New Product PowerPoint Presentation Slides

This PPT Bundle is the gateway to showcasing your product in the most presentable way using a PPT Template.

Communicate the launch of your latest product to stakeholders and clients with utmost clarity using this comprehensive PPT collection. This deck comprises seventy-three top-tier slide layouts, which are designed to provide a holistic view of your new product. Use this template to  delve into crucial subjects, including product idea screening, in-depth new product analysis, product lifecycle illustration, clear product and roadmap depiction. This also includes  tools and techniques employed, comprehensive market analysis, robust development plans, impactful branding, and repositioning strategies. Use this comprehensive deck to also use a meticulous cost analysis , and a comprehensive product feasibility review. With sleek visuals, compelling descriptions, and a clear structure, download this presentation that guides presenters through showcasing the product's features, its relevance in the market, and the potential it holds.

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Template 2: Virtual Reality Product Pitch Presentation Complete Deck

Virtual Reality (VR) has transcended science fiction and become a reality. A company specializing in VR technology is about to pitch its groundbreaking product to potential investors. This presentation is a comprehensive guide that takes presenters through every aspect of the VR product. This innovative layout dives deep into the realm of augmented reality and the global VR market. Explore critical aspects such as market statistics, market analysis, pain points, product lifecycle, new product analysis and SWOT analysis. Uncover software development principles, navigate the competitive landscape, and discover compelling reasons behind investing in VR technology. This comprehensive presentation also delves into strategies for digital transformation and outlines fundamental features inherent to VR products. Within this module, you’ll find insightful slides that shed light on revenue streams, details of the leadership team, and a comprehensive go-to-market plan.

Additionally, the presentation addresses key individuals driving the VR product development process, showcasing their pivotal roles. Explore the budget allocation, potential impact, and dashboard assessment for augmented reality initiatives. This complete deck is not just a presentation; it's an immersive journey into the realm of virtual reality.

Template 3: Food Product Pitch Presentation PPT Template

Food is not just sustenance; it's an experience. Imagine a culinary entrepreneur about to introduce a new line of gourmet delights. This pitch deck PPT Template captures the essence of the food product and a unique presentation for businesses to showcase their product or brand to business partners or investors. From showcasing the company story, the value that the products offer, market size analysis and business model. Use this template to also highlight innovation strategies on competitors’ analysis, competitive advantage, supply chain, target group bifurcation, and more.

With delectable visuals, enticing descriptions, and a layout tantalizes the senses, download this preset that takes presenters on a gastronomic journey.

Each of these templates serves as a beacon of creativity, guiding presenters through the intricate maze of introducing a new product to the world.

Unlocking Success: Captivating Audiences and Achieving Goals

As we conclude this exploration of product presentation templates, it's evident that they are not mere slides but catalysts of success. They empower presenters to convey their ideas with clarity, conviction, and creativity. They capture attention, fuel curiosity, and leave a lasting impression. Whether it's a tech gadget, a virtual reality marvel, or a culinary delight, product presentations are the vessels that carry innovation to its rightful destination - the hearts and minds of those who seek to be inspired.

As we advance, dive into the world of strategic product development with these templates that guide you through every step of creating and refining your product.

FAQs on Product Presentations

What is a good product presentation  .

A good product presentation communicates a product's value, features, and benefits to its target audience. It should be visually appealing, well-structured, and engaging. A successful product presentation highlights the product's unique selling points, addresses customer pain points, and demonstrates how the product solves those issues. It should also include relevant data, visuals, and, possibly, real-life use cases to resonate with the audience.

What is an online product presentation?  

An online product presentation is a virtual product demonstration conducted over the Internet. It involves using digital tools, such as slides, videos, and interactive elements, to showcase a product's features, benefits, and value proposition to a remote audience. Online product presentations can be live webinars and video demonstrations to interactive virtual tours and product walkthroughs.

What are the steps in product presentation?  

Steps in a product presentation involve a systematic approach to conveying the product's information effectively:

• Research:  Understand your audience and tailor the presentation accordingly.
• Outline:  Create a clear structure for the presentation, including an introduction, key features, benefits, visuals, and a conclusion.
• Introduction:  Grab the audience's attention and introduce the product's context.
• Features and Benefits:  Highlight the product's unique features and how they solve customer problems.
• Visuals:  Incorporate visuals like images, videos, and infographics to enhance understanding.
• Use Cases:  Provide real-life examples of how the product can be used.
• Data and Metrics:  Include relevant data such as market statistics, customer testimonials, and success stories.
• Comparison:  If applicable, compare the product with alternatives to showcase its superiority.
• Call to Action:  Encourage the audience to take the next step, whether it's purchasing the product or reaching out for more information.

What should be included in a product launch presentation?  

A product launch presentation is a crucial opportunity to present a new product to the market. It should cover:

• Product Overview:  Introduce the product's name, purpose, and target audience.
• Value Proposition:  Clearly state the unique value the product offers to customers.
• Features and Benefits:  Highlight key features and how they address customer needs.
• Use Cases:  Provide real-world scenarios where the product can make a difference.
• Market Analysis:  Share insights on the market demand and potential for the product.
• Competition:  Discuss how the product compares to existing solutions.
• Availability:  Specify the product's launch date, availability, and purchasing information.
• Team and Resources:  Introduce the team behind the product's development.
• Future Roadmap:  Briefly outline the product's future developments and improvements.

Remember, a successful product presentation effectively communicates the product's value, addresses customer needs, and leaves a lasting impression on the audience.

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How to Build a Winning Product Launch Presentation

February 7, 2023 / Blog

Creating a compelling product launch presentation can contribute to the success of a new product. A well-crafted presentation can generate excitement and interest, leading to strong sales and positive word-of-mouth.

A product launch presentation’s goal is to educate and excite your target audience about the product, demonstrating its value and differentiators. Therefore, your presentation should communicate the product’s benefits, answer potential questions and objections, and persuade the audience to become customers.

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Essential preparation steps.

Before delivering a product launch presentation, it is necessary to plan and prepare.

Ensure the effectiveness of your product launch presentation through the following steps:

Know your audience

Knowing your audience will help you better understand their perspectives and expectations, allowing you to present your product in a way that resonates with them.

You need to understand the audience you will be presenting to. Consider critical factors such as their background, interests, and pain points.

Take the time to understand your audience to be able to tailor your presentation to meet their needs and address their concerns.

Research your competition

Understanding your competition is essential to positioning your product in the market and increasing your chances of a successful product launch.

Study what your competitors offer and their strengths and weaknesses. Then, find opportunities to differentiate and highlight your product from competitors .

Additionally, researching your competitors can help you identify any potential gaps in the market and find ways to fill them.

Define your Unique Selling Proposition (USP)

Your USP makes your product unique and sets it apart from the competition. It should be the central focus of your presentation.

Your USP should be clear, concise, and easy to understand, and it should accurately reflect what your product offers. Base it on product features, benefits, quality, value, or customer experience.

Highlight your USP to differentiate your product and show the audience why it is worth considering over similar products in the market.

Outline your key message and points

Determine the most important message you want to convey.

Your key message should be clear, concise, easy to understand, and accurately reflect your product’s value. In addition, to support your key message, create an outline that highlights your key points. 

The outline should be well-structured, logical, easy to follow, and cover all the essential information about your product. Moreover, as you outline your key points, consider using visual content to help communicate your message for a more engaging, memorable, and understandable presentation.

Rehearse your presentation

Practice makes perfect, and by rehearsing several times, you can refine your delivery, become more confident, and become more comfortable with the material.

When rehearsing, pay attention to timing, pacing, tone, body language, and audience engagement. Also, consider using a timer to ensure that your presentation fits within the allotted time and that you have enough time to cover all your key points.

By rehearsing your presentation , you can increase your confidence and reduce the risk of encountering unexpected problems during the actual product launch.

Creating a strong visual presentation

A strong visual presentation can enhance your product launch presentation and help you better engage your audience.

Here are some tips to help you create an effective visual presentation :

Use high-quality visual content

Incorporating high-quality visual content, such as images, graphics, and videos, into your product launch presentation is essential for making a lasting impression on your audience.

Make sure your visual content is relevant to your product and message. Moreover, they should also be of high quality, clear, visually appealing, and appropriately sized for your presentation.

Using high-quality visual content can help reinforce your brand identity and create a consistent look and feel throughout your presentation.

Keep your presentation simple

Keeping your product launch presentation simple is crucial for maintaining your audience’s attention and making your message clear. 

Overloading your slides with too many graphics or images can be distracting and confusing, detracting from your key message. Instead, focus on keeping your slides simple, clean, and uncluttered. Use minimal text and maximize the use of visual aids to help reinforce your key points. 

Additionally, consider using a consistent design theme throughout your presentation, which will help create a cohesive look and feel.

Make sure your slides are readable

If your audience struggles to read the text on your slides, they may lose interest or become confused.

Ensure that the text on your slides is clear, concise, and large enough to be easily readable. Consider using bullet points or short phrases instead of long paragraphs, which can be difficult to read and comprehend.

Additionally, make sure that the background and font colors are easy on the eyes and provide enough contrast for the text to be easily seen.

Hiring a presentation design agency

Creating a winning product launch presentation can be a complex and time-consuming task. Many businesses opt to hire a presentation design agency to help them achieve their goals.

Here are some of the benefits of hiring a presentation design agency:

Hiring a presentation design agency gives you access to a team of experts who specialize in creating visually appealing and impactful presentations.

With years of experience in the field, these professionals have a deep understanding of what works and what doesn’t. They can help you create a product launch presentation that effectively communicates your message and makes a lasting impression on your audience.

Professional quality

Design agencies have the latest design tools and techniques at their disposal. They can create visually appealing presentations that showcase the professional image of your brand.

Their expertise in creating impactful presentations that effectively communicate a message ensures that your product launch presentation leaves a lasting impression on your target audience.

Time-saving

By working with a presentation design agency, you can save time and focus on other important aspects of your product launch.

The agency will handle the creation of the presentation, freeing up your time and resources so you can focus on other areas of the launch. This can be especially beneficial if you have limited in-house design capabilities or are working on a tight timeline.

Customization

The agency’s team of experts will work with you to understand your brand, product, and target audience, and then create a presentation that is tailored specifically to your needs.

​​They will take into account your design preferences, marketing goals, and other key factors to create a presentation that is not only visually appealing but also effective in communicating your message and differentiating your product from the competition.

A winning product launch presentation requires careful planning and execution. By following the tips outlined in this guide, you increase your chances of making a lasting impression on your target audience and ensuring the success of your product.

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9 tips to create compelling product roadmap presentations

A crystal-clear roadmap is the best strategic communication tool for a product manager. When properly presented and shared across an organization, a product roadmap sheds light on what’s happening today, tomorrow, and in the future—and motivates teams to achieve more.

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A great product roadmap presentation helps you build trust with your team and stakeholders —letting them all see how you’re creating real value for the company. How you present a roadmap to your internal team can also inform how you should present it to your customers and get them on board with what’s to come.

This chapter dives into the best tips for roadmap presentations to keep every stakeholder invested and engaged before, during, and after you’re done presenting.

Boost your product roadmap presentation with product experience insights

Heatmaps, Recordings, Surveys, and Feedback tools help you build your product roadmap presentation on a solid, user-centric foundation.

Why your product roadmap presentation matters

When it comes to keeping product strategy, business objectives, and execution aligned, the product roadmap is your key point of reference. Your work as a product manager (PM) involves working with internal teams and stakeholders to build a crystal-clear roadmap that clearly communicates deliverables, and the expectations for where the product is going and why .

Next, you need to get everyone else involved with the product on board and on the same page. The first step to evangelizing your product roadmaps across your organization is to get them out there for all to see with a product roadmap presentation.

Presenting your roadmap to key stakeholders is a great opportunity to tell a compelling story about where your product is going. 

A well-thought-out roadmap presentation will help you:

Align and validate your team’s roadmap

Reduce the risk of eleventh-hour surprises stopping you in your tracks

Smoothly deliver against your product strategy

Avoid stakeholder confusion or dissatisfaction on where the product is going

Make sure your goals stay customer-centric and align with both your users’ needs and wants, as well as your business objectives

How the product roadmap presentation helps you achieve your goals

Your goal with the product roadmap presentation is to gain alignment around the set of priorities you’ve arrived at. That includes:

5 components of a great product roadmap presentation

Every product roadmap presentation is different. In fact, to address every stakeholder’s needs, you may need to first create and present a general strategic product roadmap template, and then move on to discuss lower-level field roadmaps. 

However, there are some components that most product roadmap presentations have in common:

An introduction/agenda: this tells your audience what to expect, what the presentation is about, and how long it’ll last

Your purpose and product vision : the reasoning behind the new product (or new iterations) to give your audience some context and help them see the rationale behind your product direction

The product’s target audience: who are you trying to target with your new product/features? It could be your existing audience, or you might want to reach a new audience in a different market.

Your product roadmap: a top-level view of what you’ve outlined in your product roadmap. For example, you can showcase the anticipated timeline, but don't go into detail about each deliverable along the way.

Feedback and questions: at the end of the presentation, leave space for your audience to ask questions and provide feedback

💡 Pro tip : keep your presentation user-focused with a data-informed strategy and roadmap.

Use Hotjar to gather a rich mix of quantitative and qualitative product experience data for a user-centric approach. 

By providing a steady inflow of user data, Hotjar’s tools can help you ensure your product strategy and roadmap are always relevant.

A Hotjar heatmap in action

9 tips to ace your product roadmap presentation

Before you go ahead with your product roadmap presentation, think about how you communicate your roadmap at these stages:

Before the presentation

When you’re working on your product roadmap presentation, your main goal is to set it up for the best results . To do that, get to know your stakeholders’ needs and motivations, and try to anticipate questions and feedback that might come up in the presentation.

1. Know your audience

As you build your product roadmap presentation, focus on sharing the most relevant information with your audience. 

For example, the C-Suite and the Sales team care about different aspects of the product strategy, while customers and engineers are likely invested in different aspects of the product's direction. Every one of these groups has a varying degree of understanding around the inner workings of the product —and different ways of relating to you as the PM.

To tailor your presentation to the interests of the audience involved, you need to get to know them: their motivations, their deadlines, their pressures, what’s keeping them up at night. This will help you empathize with your stakeholders and create trust.

💡 Pro tip: if you don’t know your stakeholders, set up interviews so you can begin to understand them and their interests. Stakeholder interviews can be informal, simple conversations to get to know their motivations and challenges. They’ll also provide you with some less-obvious opportunities to influence your project’s chances of success.

Once you know your audience, you can tailor your product roadmap presentation to address what they care about and communicate your roadmap for successful buy-in . For example:

Engineering: they want to understand the value of their effort to the business, to customers, and towards improving the product. Keep it short-term and focus on developer-oriented themes—like scalability, usability, quality, performance, infrastructure, and product features.

Executives : these stakeholders care about the company's vision and goals, and how the plan depicted by the roadmap will help the company achieve them. Make sure your roadmap ties each initiative to customer value and business goals. Explain what features you’re adding, and more importantly, how the initiatives will help the product capture the market.

Customer-facing teams : these include Sales and Customer Success and Support teams that mainly care about what they can promise customers, when it will be ready, how it affects pricing, building trust and loyalty, and ways to reduce churn. Give them a transparent timeline they can communicate to customers and users, and show how the roadmap will introduce ways to reduce churn and improve conversion.

2. Channel your inner PANDA 

Building an effective and engaging presentation is all about product roadmap prioritization in the wild. As a PM, that can mean dealing with some pretty dangerous animals. 

From HiPPOs (Highest Paid Person’s Opinion) to ZEBRAs (Zero Evidence But Really Arrogant) to RHINOs (Really Here In Name Only), these types of stakeholders can hold up the product development process or force you to focus resources on the wrong priorities.

PANDAs (Prioritizes Amazingly and Needs Data Always) make the best product managers because they prioritize strategically and take a data-informed approach. 

When it comes to developing a stellar product roadmap presentation, channeling your inner PANDA helps you:

Communicate convincing product narratives

Share user and business data that keeps team members aligned

Manage your backlog effectively

Highlight clear, measurable metrics that let you know you’re on the right track 

Keep the product team aligned on shared priorities and initiatives

Build trust with stakeholders who can see that you’re creating real value for the company

Product managers who Prioritize Amazingly and Need Data Always can confidently show that their product decisions will benefit their team, their organization, and most importantly, their users. This is the basis for cross-functional communication and buy-in from execs and other stakeholders.

💡 Pro tip : sharpen your user data to make better decisions for your product roadmap.

The best product managers use research for product prioritization , and Hotjar gives you the user data you need to prioritize brilliantly. 

Ask users direct questions and gather information on what’s important to them by using Hotjar’s non-invasive survey tools—like Feedback widgets.

Use Heatmaps and Session Recordings to spot issues and determine which bug fixes and product optimizations should be top of your list.  

When you’re guided by how your users experience your product and what their needs are, you can stop your priorities from being hijacked by loud-mouthed HiPPOs, arrogant ZEBRAs, or unfocused WOLF types.

A session recording captured using Hotjar

3. Structure the roadmap in themes, not features

Theme-based roadmaps are one of the best ways to give your product roadmap a memorable and meaningful narrative . As they highlight the big picture, themes show the broader objectives at play and make it easier for you to sell your product strategy.

High-level themes are great for structuring the roadmap and setting up your audience for the context you’re presenting in. To anticipate needs and questions during the presentation, make sure you can provide details into what’s behind each high-level item. 

For example, if you've called a theme 'essential services', break it down into key initiatives and epics that will be required to deliver the theme.

During the presentation

To get everyone on board during product roadmap presentations, your goal is to communicate clearly with your stakeholders and ensure everyone is on the same page.

4. Focus on the why 

Whether it’s a traditional feature roadmap or a problem-focused set of objectives and key results (OKRs), why you want to do these things matters. Is it to explore a new business opportunity? To increase satisfaction among a key segment of users? Something else?

If you expect your team to own building solutions—as well as defining and measuring their success—they need to understand why these initiatives matter to your users and the business as a whole. 

As you present, highlight the context for why you are including something on a roadmap, and remember to tailor your message depending on the audience. Technical teams need to see evidence for why you see demand for a feature. Executives want to see a strong connection between the development initiatives and the priorities of the business.

Remember to address different stakeholders' needs, which you may have uncovered in earlier stakeholder interviews or catch-ups. Be clear on the trade-offs you’ve had to make so stakeholders understand the different considerations you and your team have made.

💡 Pro tip : the data speaks for itself, but you can also tell a powerful story from the perspective of your users. 

Include user insights to prove the value of your ideas, and talk about some alternatives that you've excluded—and why.

Use Hotjar's product experience tools to Observe and Ask for user feedback that helps your audience understand the ‘why’ as much as the ‘what’.

The Hotjar Feedback widget

5. Communicate a convincing product narrative

Great product storytelling can get powerful exec HiPPOs on board, motivate disconnected RHINOs, and convince arrogant ZEBRAs and distractible WOLF (Working On Latest Fire) personas to get behind your product plans. 

As you tell the story of how your roadmap came together, use it as a tool to keep your audience engaged and rally their support around the plan . Include details like customer requests that inspired a new feature, features and functionalities that help push you closer to the product’s vision, or any particularly difficult prioritization decisions you can share.

Use simple and clear language and avoid industry jargon, especially if you're trying to align a wide variety of stakeholders. This will help communicate your product roadmap.

6. Engage your audience with visual aids

People need to see how all the components of your product strategy fit together, so invest time in making sure your product roadmap presentation template is well-designed .

Whether it’s dedicated product roadmapping or project management tools, PowerPoint presentations, infographics, Gantt charts, or Excel spreadsheets, every type of product roadmap presentation template uses graphic elements to help stakeholders visualize your overall product strategy, and help you chart the development and release of specific iterations .

A few key points to keep in mind: 

Vary your versions : present different versions of your roadmap for different audiences. A good way to do this can be to filter your roadmap content by epics or outcomes, and only show the ones relevant to the departments or teams you're presenting to.

Colormap : use color to distinguish between different themes, objectives, or categories on your roadmap. Don’t forget to include a legend outlining what each color signifies.

Keep it relevant : don’t overwhelm your audience with too many details. Your visual product roadmap should contain only the most relevant insights and graphics. When in doubt, take it out.

After the presentation

It’s time to tie up any loose ends and check in with your audience. As you do so, continue to request feedback and iterate on your roadmap presentation.

7. Tie in metrics

If you’re having a difficult time rallying the audience around your roadmap, remember that metrics are a great arbitrator . They are a powerful tool for selling your product strategy and getting buy-in across your organization.

Metrics related to the success of your product help you make objective decisions and not rely on intuition alone. You likely used these product metrics to make your roadmap decisions in the first place, so put them back to work for you when presenting your product strategy.

Your visual roadmap should present how initiatives influence key business metrics or a 'north star metric'. They’re an important part of the narrative around your product roadmap, so put these numbers front and center in your presentation. 

8. Leave room for questions and feedback

Make sure you give participants the opportunity to ask questions and provide feedback on your product roadmap presentation. This will help you improve and have better ongoing communication around your roadmap.

This doesn’t necessarily mean you need to act on every single piece of feedback. Instead, actively listen and hear people out and make sure stakeholders feel heard and understood.

Some areas you can seek feedback on are:

Is the meeting cadence working for stakeholders?

Do they understand your product team’s priorities and trade-offs?

Do they understand the roadmap’s impact on them?

Then, follow up on any feedback shared during the presentation. After all, alignment isn’t one-sided—it’s an exercise in negotiating different views and opinions.

9. Keep the product roadmap updated and accessible

Once you’ve done a good job selling your product strategy, don’t hide it away. Make sure you follow up your roadmap presentation with thorough meeting notes and the updated roadmap. 

By now it’s clear that roadmaps can’t just be static documents—like an Excel spreadsheet or a PowerPoint template. This also means th e roadmapping lifecycle doesn’t simply end with a presentation . You need to follow up on KPIs and progress, as well as keep your stakeholders and customers informed.

Continue to communicate updates and changes to your roadmap outside of meetings. Create a concrete, editable, and accessible space where stakeholders can continuously check-in, provide feedback, and keep up-to-date on changes. 

Some ideas of how to do this include:

A product roadmapping tool

A shared document

A dedicated space in your company’s knowledge sharing tool

A dedicated channel in your company’s messaging platform

A dedicated space for feedback in the roadmap artifact itself

Next steps for product roadmap presentations

Roadmap alignment is a continuous, ongoing process. And the way you approach your roadmap presentations can be decisive in how your product moves forward toward success. 

As you gear up to present your product strategy and the specific iterations it involves, consider what you do before, during, and after the roadmap presentation to build alignment.  

Understanding why certain product initiatives matter to your users and the business will allow your team, stakeholders, and customers to rally behind them much more than just being told they need to happen.

FAQs about product roadmap presentations

What should you include in a product roadmap presentation.

An effective, coherent roadmap presentation includes:

The context and ‘why’ behind each initiative 

Substance and concrete outcomes at each stage of the roadmap

A clear business impact of completing the initiative

Details about the product’s target audience to demonstrate how well you know the market, the users, the product, and the business goals

When should you deliver a product roadmap presentation?

There are a few situations where you might need to deliver a roadmap presentation. Here are a few of the most common: 

To get approval from business leaders for new products, features, or a change in product strategy

To alleviate conflicting messages from different stakeholders

To create a release plan that can be shared with customers

To get your team on the same page with and advocate for the product opportunities that will help your company reach its goals

How long should a product roadmap presentation be?

The ideal duration of a product roadmap presentation depends on how many products and features you need to discuss. We recommend reserving around 1–2 hours, including time for brainstorming and feedback at the end.

Product roadmap templates

Previous chapter

Roadmapping for PMs

Next chapter

What are Product Demos and How to Use Them Effectively: 6 Examples

10 min read

Product demos are a crucial part of the sales process. This is true whether you’re adopting a sales-led or product-led growth approach.

They allow businesses to showcase their products and demonstrate how the product can solve a prospective customer’s problems.

An effective demo can, thus, help you generate leads and close deals.

In this article, we discuss what a product demo is, why they’re important, and how you can create them. We also highlight 6 examples of successful SaaS demos.

• A product demo is a video or interactive presentation that demonstrates a product’s features and benefits.
• There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.
• When creating product demos, it is important to keep them interactive and tailored to the needs of the audience, demonstrate the product’s benefits , and end with a clear call to action.
• To determine the type of product demo you need, you must consider your approach to growth marketing ( sales-led vs. product-led) , the complexity of your product, and your onboarding method (high or low touch).
• An effective product demo can be the difference between a high-performing and a low-performing sales team. It increases your conversion rate which, in turn, boosts your revenue.
• To create a product demo, you’ll first need to decide on the type of demo suitable for that step of the buyer’s journey .
• Next, you’ll need to select a tool for creating the video, plan out your video script, and record.
• You can find good examples of SaaS product demos in Grammarly’s dummy content editor, Airtable’s captivating 2-minute sales video, SurveyMonkey’s template library, and more.
• To learn how Userpilot can help you deliver your product demonstration to the right audience at the right time, book a Userpilot demo today.

What is a product demo?

A product demo or product demonstration is a presentation that demonstrates the value, benefits, and uses of your product or software. Its main objective is to showcase your product’s features and capabilities and position it as an effective solution for your prospective customer.

Types of product demos in SaaS

The primary purpose of a product demonstration is to show value and educate users.

However, there are different product demo types in SaaS, each with its unique purpose. Some of the most common types include:

Product demo videos

A product demo video is a video that demonstrates how a product works and highlights its key features. It is used in the acquisition stage to help businesses educate potential customers about their products and close deals.

These video demonstrations often sit on websites and landing pages or are used in ads to showcase the product, capturing the potential customer’s attention and encouraging them to learn more about the product.

Good demo videos are engaging and easy to understand. They should also contain a clear call to action, such as signing up for a free trial or contacting you for more information.

Live product demos from a sales team

Unlike demo videos, live demonstrations from one of your sales reps are a lot more personal. They are a powerful way to engage a potential customer and show them how your product can solve their problems.

Live demos can be delivered in person, making it particularly useful for complex products. But they can also be delivered one-on-one via video conferencing or to multiple potential customers via webinars.

When properly executed, a live demo can be a great tool for generating leads.

They’re also powerful tools for showcasing how your product meets the customer’s needs and can help you close deals.

Product tours

A product tour is a pre-recorded demo video used to onboard new users. It is typically presented immediately after a user signs up to introduce them to the product’s key features and help them get started with it.

A wonderful addition to an onboarding toolkit, product tours help new users reach activation before they lose interest. They ensure that these new sign-ups know exactly how to extract value from your product.

These tours can be delivered in-app within the product or as a video tour. While in-app tours are more popular, video tours can be very helpful for more complex products with a lot of features.

Good product tours are concise, engaging, and specific to the target audience. When done correctly, they increase user engagement, eliminate friction in product and feature adoption, and reduce customer support costs.

Interactive demos

Interactive demos are a type of product demo that enables users to engage (interact) with the product while learning about it.

They are called “interactive” because customers experience the product’s value in real time as they click through the prompts. As a result, they are more engaging and immersive than your typical product demonstration.

An interactive demo, for example, may give you access to a demo account of the product with some dummy data. Using this demo data, users will experience firsthand how the product’s key functionalities work.

Note, though, that these are different from interactive product tours. Unlike product tours , which are designed for new users, interactive demos are sales and marketing materials used to show prospects the product’s potential.

Pre-sign-up product demonstration

A pre-sign-up product demo is a sales demo that’s presented to potential customers before they sign up for a free trial or purchase a product.

These are increasingly used in SaaS in place of product demo videos to generate leads and interest in a product. Much like a demo video, it can also be used to educate potential customers about a product’s features and benefits.

Pre-sign-up demos are often delivered as interactive, self-guided demos that allow prospective customers to explore the product independently.

Regardless of your chosen product demo type, ensure you keep it interactive and tailored to the needs of the audience. A good demo must also demonstrate your product’s benefits and end with a clear call to action.

Which type of product demo should you use?

Ultimately, your choice of a product demonstration type will depend on your type of SaaS business and your product. Let’s consider how some of these factors may affect your choice.

Sales-led vs. product-led growth

If you’ve taken a product-led approach to growth marketing, you already know that your product is your biggest marketing tool. As a result, product-led SaaS businesses are more likely to use interactive in-app product demos.

This is a no-brainer as interactive demos demonstrate the value of your product by getting the user to engage with it.

If, however, you’ve chosen the sales-led approach to growth marketing, you need a demo video that optimizes your sales process. This makes sales demo videos an ideal option as they make your marketing content more engaging.

High touch vs. low touch onboarding

The low-touch engagement model relies heavily on self-service content and knowledge base resources to help users navigate their customer journey.

For this model, you would need automated video demonstrations to enable customers to onboard themselves and solve their issues.

This is very different from the high-touch onboarding model, which relies on one-on-one assistance with actual humans. This model requires your sales team to personally engage prospective customers and guide them to success .

As a result, high-touch onboarding favors live video demos by a sales rep to ensure your high-ticket clients are well taken care of.

The complexity of your product

A final consideration before selecting a type of demo will be just how complex your product is. Complex products have a longer learning curve and require more thorough guidance to succeed.

Although a live demo might sound appealing here, as it allows you to handle each client personally and answer their questions, it isn’t. The complexity of the product can make this endeavor time-consuming. It may also be difficult for the client to remember everything you discuss.

On the other hand, you can record several product demo videos and add them to your resource center. This resource center will serve as an online learning platform for your users.

Users will, thus, be able to locate any video they need (when they need it) and revisit them as many times as they have to.

The impact of product demos on conversion rates

A great demo is a huge difference-maker when it comes to the success of your SaaS business.

As part of your sales process, a carefully crafted and well-executed demo can be the difference between a high-performing sales team and an underperforming one.

Think of it this way…

According to this extensive survey by David Skok and KBCM Technologies, the average SaaS company has an annual contract value (ACV) of approximately $21,000 and performs between 4 and 11 demos each week.

For most B2B companies, the demo close rate is somewhere between 20% and 50%.

Assuming you conduct 8 demos a week with a conversion rate of 20%, this will amount to ~$1.75 million in sales per year. At a 50% close rate, however, your total sales generated will amount to ~$4.37 million per year.

This is a potential loss of ~$2.62 million in sales due to an underperforming sales process. Thus, by simply using the right demo in your sales pitch, you can significantly shore up your close rate and boost your revenue.

How to create a product demo

Clearly, creating an effective product demo is no easy task. The process for creating a successful demo video that addresses users’ pain points can be divided into two main steps:

Decide which type to use at each step across the buyer’s journey

As earlier noted, there are certain factors you must consider before deciding on the best type of product demonstration for you. Similarly, you’ll need different demo types at different stages of the buyer’s journey.

At the awareness stage, the buyer is still in the discovery process. Here, you can use a short demo video to quickly introduce the potential customer to your product and its benefits in an engaging manner.

At the consideration stage, the buyer is beginning to compare products, so you need to show more depth. Webinars and live demos can help you show potential customers how your product can solve their specific problems.

Finally, at the decision stage, potential customers need a personalized demo that demonstrates exactly how your product can help them achieve their goals. This can be a live demo, a case study, or a targeted recorded demo.

Put simply, the buyer’s journey and your position in the sales cycle determine the ideal demo to move the prospective customer along the funnel.

Use a tool to create your own video

Next, it’s time to create your own video. Before you begin, though, you’ll need to decide on the best tool for your chosen demo format.

For example, if you want to pre-record a demo video and share it with prospective customers, you’ll need tools like Loom, Screencastify, or Camtasia to record your screen and edit your videos.

If, however, you’ve opted for a live demo instead, you’ll have to decide between tools like Zoom, Google Meet, Vimeo, and other live-streaming platforms.

Once you settle on a tool, take the time to plan out what you want to say. Keep in mind that a good product demo video should be short and to the point. It should also show (not tell) viewers how your product benefits them.

Most importantly, it should be engaging, with quality visuals and a good story. Go over your story a few times before you start recording, and make sure to edit for errors.

SaaS interactive demo examples

Let’s now consider some examples of SaaS companies that have incorporated interactive demos into their sales funnel.

Example 1: Loom

Loom abandoned the use of many sales reps in favor of the low-touch onboarding model. For this, Loom uses multiple in-app video demos to show new sign-ups how to complete different tasks.

The videos are bundled together in a resource library that appears immediately after sign-up. They address different use cases of the software and demonstrate how users can use them to address their pain points.

Example 2: Airtable

Airtable’s product demonstration video is a classic in the SaaS space. In this brief 2-minute video, Airtable demonstrates several use cases, taking a broad approach that shows users how they benefit from the product.

To keep viewers engaged as the video progresses, the information Airtable shares becomes even more specific.

Airtable realizes that anyone who views the video for longer than a minute is most likely a qualified lead who wants to learn more. They treat them as such by sharing more specific tactics and features.

Example 3: Zendesk

Zendesk sets you up for success from the moment you view their landing page. One of two primary CTAs invites you to view a demo of the product, even before you sign up.

Once you accept the invite to view a demo, you’re taken through a minor onboarding survey to determine your use case for Zendesk. Then, you’re presented with an interactive tour environment with dummy data.

Depending on your profile and use case, you’ll find varying numbers of product tours, each addressing a unique feature of the Zendesk software.

Example 4: Salesforce

Salesforce designed an entire demo center full of product demo videos to help prospects understand what CRM is and how each of their products works.

The demo center uses a playlist of videos to demonstrate how Salesforce can help a sales team resolve some of their pain points.

Example 5: SurveyMonkey

SurveyMonkey demos their product by showcasing survey templates across different categories on their website. You can explore each template by clicking on it to see what the survey experience will be like for users.

They also provide a screen selector area so you can view the survey on a PC, tablet, or mobile screen.

Example 6: Grammarly

Immediately after signing up for Grammarly, you’re transported to a demo content editor. The demo editor contains content riddled with errors, with Grammarly immediately highlighting the errors and offering corrections.

Not only does this demonstrate Grammarly’s uses, but it also shows the new user how to get the best out of it.

Product demo videos may require a bit of work and careful planning to create. Once they’re live, though, they’re an effective marketing tool that can supercharge your sales pitch.

Once you’ve prepared your product demo, Userpilot helps you deliver it in-app at the time and place of your choosing. Book a Userpilot demo to learn more.

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Google Cloud Next 2024: Everything announced so far

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Open source tools

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We don’t know a lot about this one, however, here is what we do know : Google Cloud joins AWS and Azure in announcing its first custom-built Arm processor, dubbed Axion. Frederic Lardinois writes that “based on Arm’s Neoverse 2 designs, Google says its Axion instances offer 30% better performance than other Arm-based instances from competitors like AWS and Microsoft and up to 50% better performance and 60% better energy efficiency than comparable X86-based instances.” Read more

The entire Google Cloud Next keynote

If all of that isn’t enough of an AI and cloud update deluge, you can watch the entire event keynote via the embed below.

Google Cloud Next’s developer keynote

On Wednesday, Google held a separate keynote for developers . They offered a deeper dive into the ins and outs of a number of tools outlined during the Tuesday keynote, including Gemini Cloud Assist, using AI for product recommendations and chat agents, ending with a showcase from Hugging Face. You can check out the full keynote below.

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Microsoft Pitched OpenAI’s DALL-E as Battlefield Tool for U.S. Military

Any battlefield use of the software would be a dramatic turnaround for OpenAI, which describes its mission as developing AI that can benefit all of humanity.

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Microsoft last year proposed using OpenAI’s mega-popular image generation tool, DALL-E, to help the Department of Defense build software to execute military operations, according to internal presentation materials reviewed by The Intercept. The revelation comes just months after OpenAI silently ended its prohibition against military work.

The Microsoft presentation deck, titled “ Generative AI with DoD Data ,” provides a general breakdown of how the Pentagon can make use of OpenAI’s machine learning tools, including the immensely popular ChatGPT text generator and DALL-E image creator, for tasks ranging from document analysis to machine maintenance. (Microsoft invested $10 billion in the ascendant machine learning startup last year, and the two businesses have become tightly intertwined. In February, The Intercept and other digital news outlets  sued Microsoft and OpenAI  for using their journalism without permission or credit.)

The Microsoft document is drawn from a large cache of materials presented at an October 2023 Department of Defense “AI literacy” training seminar hosted by the U.S. Space Force in Los Angeles. The event included a variety of presentation from machine learning firms, including Microsoft and OpenAI, about what they have to offer the Pentagon.

The publicly accessible files were found on the website of Alethia Labs, a nonprofit consultancy that helps the federal government with technology acquisition, and discovered by journalist Jack Poulson . On Wednesday, Poulson published a broader investigation into the presentation materials. Alethia Labs has worked closely with the Pentagon to help it quickly integrate artificial intelligence tools into its arsenal, and since last year has contracted with the Pentagon’s main AI office. The firm did not respond to a request for comment.

One page of the Microsoft presentation highlights a variety of “common” federal uses for OpenAI, including for defense. One bullet point under “Advanced Computer Vision Training” reads: “Battle Management Systems: Using the DALL-E models to create images to train battle management systems.” Just as it sounds, a battle management system is a command-and-control software suite that provides military leaders with a situational overview of a combat scenario, allowing them to coordinate things like artillery fire, airstrike target identification, and troop movements. The reference to computer vision training suggests artificial images conjured by DALL-E could help Pentagon computers better “see” conditions on the battlefield, a particular boon for finding — and annihilating — targets.

In an emailed statement, Microsoft told The Intercept that while it had pitched the Pentagon on using DALL-E to train its battlefield software, it had not begun doing so. “This is an example of potential use cases that was informed by conversations with customers on the art of the possible with generative AI.” Microsoft, which declined to attribute the remark to anyone at the company, did not explain why a “potential” use case was labeled as a “common” use in its presentation.

OpenAI spokesperson Liz Bourgeous said OpenAI was not involved in the Microsoft pitch and that it had not sold any tools to the Department of Defense. “OpenAI’s policies prohibit the use of our tools to develop or use weapons, injure others or destroy property,” she wrote. “We were not involved in this presentation and have not had conversations with U.S. defense agencies regarding the hypothetical use cases it describes.”

Bourgeous added, “We have no evidence that OpenAI models have been used in this capacity. OpenAI has no partnerships with defense agencies to make use of our API or ChatGPT for such purposes.”

At the time of the presentation, OpenAI’s policies seemingly would have prohibited a military use of DALL-E. Microsoft told The Intercept that if the Pentagon used DALL-E or any other OpenAI tool through a contract with Microsoft, it would be subject to the usage policies of the latter company. Still, any use of OpenAI technology to help the Pentagon more effectively kill and destroy would be a dramatic turnaround for the company, which describes its mission as developing safety-focused artificial intelligence that can benefit all of humanity.

“It’s not possible to build a battle management system in a way that doesn’t, at least indirectly, contribute to civilian harm.”

“It’s not possible to build a battle management system in a way that doesn’t, at least indirectly, contribute to civilian harm,” Brianna Rosen, a visiting fellow at Oxford University’s Blavatnik School of Government who focuses on technology ethics.

Rosen, who worked on the National Security Council during the Obama administration, explained that OpenAI’s technologies could just as easily be used to help people as to harm them, and their use for the latter by any government is a political choice. “Unless firms such as OpenAI have written guarantees from governments they will not use the technology to harm civilians — which still probably would not be legally-binding — I fail to see any way in which companies can state with confidence that the technology will not be used (or misused) in ways that have kinetic effects.”

The presentation document provides no further detail about how exactly battlefield management systems could use DALL-E. The reference to training these systems, however, suggests that DALL-E could be to used to furnish the Pentagon with so-called synthetic training data: artificially created scenes that closely resemble germane, real-world imagery. Military software designed to detect enemy targets on the ground, for instance, could be shown a massive quantity of fake aerial images of landing strips or tank columns generated by DALL-E in order to better recognize such targets in the real world.

Even putting aside ethical objections, the efficacy of such an approach is debatable. “It’s known that a model’s accuracy and ability to process data accurately deteriorates every time it is further trained on AI-generated content,” said Heidy Khlaaf, a machine learning safety engineer who previously contracted with OpenAI. “Dall-E images are far from accurate and do not generate images reflective even close to our physical reality, even if they were to be fine-tuned on inputs of Battlefield management system. These generative image models cannot even accurately generate a correct number of limbs or fingers, how can we rely on them to be accurate with respect to a realistic field presence?”

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In an interview last month with the Center for Strategic and International Studies, Capt. M. Xavier Lugo of the U.S. Navy envisioned a military application of synthetic data exactly like the kind DALL-E can crank out, suggesting that faked images could be used to train drones to better see and recognize the world beneath them.

Lugo, mission commander of the Pentagon’s generative AI task force and member of the Department of Defense Chief Digital and Artificial Intelligence Office, is listed as a contact at the end of the Microsoft presentation document. The presentation was made by Microsoft employee Nehemiah Kuhns, a “technology specialist” working on the Space Force and Air Force.

The Air Force is currently building the Advanced Battle Management System, its portion of a broader multibillion-dollar Pentagon project called the Joint All-Domain Command and Control, which aims to network together the entire U.S. military for expanded communication across branches, AI-powered data analysis, and, ultimately, an improved capacity to kill. Through JADC2, as the project is known, the Pentagon envisions a near-future in which Air Force drone cameras, Navy warship radar, Army tanks, and Marines on the ground all seamlessly exchange data about the enemy in order to better destroy them.

On April 3, U.S. Central Command revealed it had already begun using elements of JADC2 in the Middle East.

The Department of Defense didn’t answer specific questions about the Microsoft presentation, but spokesperson Tim Gorman told The Intercept that “the [Chief Digital and Artificial Intelligence Office’s] mission is to accelerate the adoption of data, analytics, and AI across DoD. As part of that mission, we lead activities to educate the workforce on data and AI literacy, and how to apply existing and emerging commercial technologies to DoD mission areas.”

While Microsoft has long reaped billions from defense contracts, OpenAI only recently acknowledged it would begin working with the Department of Defense. In response to The Intercept’s January report on OpenAI’s military-industrial about face, the company’s spokesperson Niko Felix said that even under the loosened language, “Our policy does not allow our tools to be used to harm people, develop weapons, for communications surveillance, or to injure others or destroy property.”

“The point is you’re contributing to preparation for warfighting.”

Whether the Pentagon’s use of OpenAI software would entail harm or not might depend on a literal view of how these technologies work, akin to arguments that the company that helps build the gun or trains the shooter is not responsible for where it’s aimed or pulling the trigger. “They may be threading a needle between the use of [generative AI] to create synthetic training data and its use in actual warfighting,” said Lucy Suchman, professor emerita of anthropology of science and technology at Lancaster University. “But that would be a spurious distinction in my view, because the point is you’re contributing to preparation for warfighting.”

Unlike OpenAI, Microsoft has little pretense about forgoing harm in its “responsible AI” document and openly promotes the military use of its machine learning tools .

OpenAI Quietly Deletes Ban on Using ChatGPT for “Military and Warfare”

Following its policy reversal, OpenAI was also quick to emphasize to the public and business press that its collaboration with the military was of a defensive, peaceful nature. In a January interview at Davos responding to The Intercept’s reporting, OpenAI vice president of global affairs Anna Makanju assured panel attendees that the company’s military work was focused on applications like cybersecurity initiatives and veteran suicide prevention, and that the company’s groundbreaking machine learning tools were still forbidden from causing harm or destruction.

Contributing to the development of a battle management system, however, would place OpenAI’s military work far closer to warfare itself. While OpenAI’s claim of avoiding direct harm could be technically true if its software does not directly operate weapons systems, Khlaaf, the machine learning safety engineer, said, its “use in other systems, such as military operation planning or battlefield assessments” would ultimately impact “where weapons are deployed or missions are carried out.”

Indeed, it’s difficult to imagine a battle whose primary purpose isn’t causing bodily harm and property damage. An Air Force press release from March, for example, describes a recent battle management system exercise as delivering “lethality at the speed of data.”

Other materials from the AI literacy seminar series make clear that “harm” is, ultimately, the point. A slide from a welcome presentation given the day before Microsoft’s asks the question, “Why should we care?” The answer: “We have to kill bad guys.” In a nod to the “literacy” aspect of the seminar, the slide adds, “We need to know what we’re talking about… and we don’t yet.”

Update: April 11, 2024 This article was updated to clarify Microsoft’s promotion of its work with the Department of Defense.

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View, manage, and install add-ins for Excel, PowerPoint, and Word

When you install and use an add-in, it adds custom commands and extends the features of your Microsoft 365 programs to help increase your productivity.

Note:  This article only applies to add-ins in Excel, PowerPoint, and Word. For guidance on how to view, install, and manage add-ins in Outlook, see  Use add-ins in Outlook .

View installed add-ins

You can directly install add-ins from this page or select  More Add-ins  to explore.

In the Office Add-ins dialog, select the  My Add-ins  tab.

Select an add-in you want to view the details for and right-click to select  Add-in details  option.

Install an add-in

Tip:  If you selected  Home  >  Add-ins , directly install popular add-ins from the menu that appears, or select  More Add-ins to view more options. 

Select  Add  from the add-in you want to install.

Manage installed add-ins

To manage and view information about your installed add-ins, perform the following:

Select  File > Get Add-ins .   Alternatively, select  Home  >  Add-ins > More add-ins .

In the Office Add-ins dialog, select the  My Add-ins tab.

Select  Manage My Add-ins . This opens the Office Store page in your preferred browser with a list of your installed add-ins.

Remove an add-in

To remove an add-in you installed, follow these steps.

Select  File  > Get Add-ins . Alternatively, select  Home > Add-ins .

In the Office Add-ins dialog, select  My Add-ins  tab.

Select an add-in you want to remove and right click to select  Remove  option.

Note:  Add-ins that appear in the  Admin Managed  section of the Office Add-ins dialog can only be removed by your organization's administrator.

Cancel an add-in subscription

To discontinue your subscription to an add-in, do the following:

Open the Microsoft 365 application and select the Home  tab.

Select  Add-ins from the ribbon,   then select  More Add-ins .

Select the My Add-ins tab   to view your existing add-ins.

Select  Manage My Add-ins .

Under the Payment and Billing section, choose Cancel Subscription .

Select  OK ,   then Continue .

Once you've cancelled your subscription, you should see a message that says "You have cancelled your app subscription" in the comments field of your add-in list.

Manage an add-in's access to your devices

Note:  The information in this section only applies to Excel on the web, Outlook on the web, PowerPoint on the web, and Word on the web running in Chromium-based browsers, such as Microsoft Edge and Google Chrome.

When an installed add-in requires access to your devices, such as your camera or microphone, you will be shown a dialog with the option to allow, allow once, or deny permission.

If you select  Allow , the add-in will have access to the requested devices. The permission you grant persists until you uninstall the add-in or until you clear the cache of the browser where the add-in is running.

If you select  Allow Once , the add-in will have access to the requested devices until it's relaunched in the browser.

If you select  Deny , the add-in won't be able to access the requested devices. This persists until you uninstall the add-in or until you clear the cache of the browser where the add-in is running.

If you want to change an add-in's access to your devices after selecting  Allow  or  Deny , you must first uninstall the add-in or clear your browser cache.

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Product presentation: best practices & templates for success.

9 min read As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before. One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work). In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

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Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation  is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves  positioned  in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant  product presentations  as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your  brand  along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our  product dashboards , you have everything you need in one place.

From  product roadmap  information to audience insights and everything you need about your new product, Qualtrics give you everything you need to get ultimate exposure for your new product and ensure your presentation is a success.

Related resources

Product concept 12 min read, product feedback 14 min read, product development strategy 21 min read, product metrics 17 min read, product launch 16 min read, product roadmap 16 min read, product design 16 min read, request demo.

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• Later this year Meta will launch a new education product for Quest devices.
• It will allow teachers, trainers and administrators to access a range of education-specific apps and features, and make it possible for them to manage multiple Quest devices at once.
• The new product is the result of extensive consultation and collaboration with educators, researchers and third-party developers working in the education space around the world.

Of all the ways in which metaverse technologies like virtual, mixed and augmented reality could prove to be transformative, the potential they have for education is one of the most exciting.  

For most of us, learning is social – we learn from and with others, and from each other’s experiences. It’s about interaction and discussion as much as it is about absorbing facts. That’s why the unique feeling of presence and immersion these technologies create can be so impactful in education.

They also make things possible that are impossible in the physical world. Instead of telling students what the dinosaurs were like, they can walk among them. Virtual science laboratories can be built and filled with equipment that most schools would never be able to afford. Classes can go on field trips to the best museums, no matter how far away they are. And they can be used to take the risk out of otherwise dangerous or expensive technical or vocational training.

Last year, I wrote about some of the ingenious ways teachers and trainers were already using these technologies . That momentum has continued to build, with more and more colleges and institutions incorporating them into their curriculums. For example:

• New Mexico State University is teaching criminal justice by immersing students in virtual crime scenes to learn how to best investigate.
• Stanford University is using virtual reality to teach its Business School students soft skills, like how to have a difficult conversation or how to nail an interview.
• The University of Glasgow is teaching life sciences by placing students inside virtual intestines, to see how the body battles bacteria.

There is also a growing research base showing that learning in VR can improve students’ performance, as well as their levels of engagement, attendance and satisfaction. In 2022, Morehouse College reported that students who learned in VR had an average final test score of 85, versus 78 in person. A survey by the XR Association found that 77% of educators believe these technologies ignite curiosity and improve engagement in class.

To make it easier for educators, later this year Meta will be launching a new product offering for Quest devices dedicated to education, just as last year’s Meta Quest for Business was designed for the workplace. It will allow teachers, trainers and administrators to access a range of education-specific apps and features, and make it possible for them to manage multiple Quest devices at once, without the need for each device in a classroom or training environment to be updated and prepared individually. This will save teachers time and allow students to pick up the headsets and get started right away – something that educators using our devices have consistently told us they want.

Education and training providers represent a considerable market for technology products, and we see a growing number of developers building and releasing apps aimed at this sector. While it is still early days for the use of immersive technologies in these settings, we think there’s scope for them to be adopted on a much wider scale. 

The product’s name and features will be announced in the coming months. At launch, we plan to make the product available in our Quest for Business supported markets to institutions serving learners aged 13+.

The new product is the result of extensive consultation and collaboration with educators, researchers and third-party developers working in the education space around the world. We want it to be something that makes it easier for students to learn, apply and practice new skills; feel a sense of presence with teachers and classmates; and to visit places or experience things that would otherwise be impossible. Above all, we want it to help teachers do what they do best: teach. We will continue to learn from them so we can keep improving and make sure Meta Quest headsets are the best devices, at the best value, to bring their classes to life.

Related News

Metaverse technologies are creating new opportunities for teachers to inspire students, related pages.

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• The typical battery capacity is 6000 mAh, and the rated battery capacity is 5870 mAh.
• T3x 5G is equipped with a vivo standard charger (power adapter 11V/4A), and supports up to 44W FlashCharge. The actual charging power is dynamically adjusted as the scene changes, and subject to actual use.
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• Data is based on vivo laboratory environmental tests. Test condition: ambient and phone temperature of 25℃±1℃, 100% battery power with a typical battery capacity of 6000 mAh, Wi-Fi connection with data network turned off, 150 cd/m² screen brightness and 63 dB(A) volume.
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• Ambient Light Effect is supported for the 6 GB and 8 GB RAM editions.
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