presentation of 7up

The History of 7UP and Charles Leiper Grigg

The Invention of a Lemon-Lime Soda

Famous Inventions
Famous Inventors
Patents & Trademarks
Invention Timelines
Computers & The Internet
American History
African American History
African History
Ancient History and Culture
Asian History
European History
Latin American History
Medieval & Renaissance History
Military History
The 20th Century
Women's History

Charles Leiper Grigg was born in 1868 in Price's Branch, Missouri. As an adult, Grigg moved to St. Louis and started working in advertising and sales, where he was introduced to the carbonated beverage business.

How Charles Leiper Grigg Developed 7UP

By 1919, Grigg was working for a manufacturing company owned by Vess Jones. It was there that Grigg invented and marketed his first soft drink , an orange-flavored drink called Whistle for a firm owned by Vess Jones.

After a dispute with management, Charles Leiper Grigg quit his job (giving away Whistle) and started working for the Warner Jenkinson Company, developing flavoring agents for soft drinks. Grigg then invented his second soft drink called Howdy. When he eventually moved on from Warner Jenkinson Co., he took his soft drink Howdy with him.

Together with financier Edmund G. Ridgway, Grigg went on to form the Howdy Company. So far, Grigg had invented two orange-flavored soft drinks. But his soft drinks struggled against the king of all orange pop drinks, Orange Crush. But he couldn't compete as Orange Crush grew to dominate the market for orange sodas.

Charles Leiper Grigg decided to focus on lemon-lime flavors. By October of 1929, he had invented a new drink called, "Bib-Label Lithiated Lemon-Lime Sodas." The name was quickly changed to 7Up Lithiated Lemon Soda and then again changed to just plain 7Up in 1936.

Grigg died in 1940 at the age of 71 in St. Louis, Missouri, survived by his wife, Lucy E. Alexander Grigg.

Lithium in 7UP

The original formulation contained lithium citrate, which was used in various patent medicines at the times for improving moods. It has been used for many decades to treat manic-depression. It was popular to go to lithium-containing springs such as Lithia Springs, Georgia or Ashland, Oregon for this effect.

Lithium is one of the elements with an atomic number of seven, which some have proposed as a theory for why 7UP has its name. Grigg never explained the name, but he did promote 7UP as having effects on mood. Because it debuted at the time of the stock market crash of 1929 and the onset of the Great Depression , this was a selling point.

The reference to lithia remained in the name until 1936. Lithium citrate was removed from 7UP in 1948 when the government banned its use in soft drinks. Other problematic ingredients included calcium disodium EDTA which was removed in 2006, and at that time potassium citrate replaced sodium citrate to lower the sodium content. The company website notes that it contains no fruit juice.

7UP Goes on

Westinghouse took over 7UP in 1969. It then was sold to Philip Morris in 1978, a marriage of soft drinks and tobacco . The investment firm Hicks & Haas bought it in 1986. 7UP merged with Dr. Pepper in 1988. Now a combined company, it was bought by Cadbury Schweppes in 1995, a more likely marriage of chocolates and soft drinks. That company spun off the Dr. Pepper Snapple Group in 2008.

The Early History of Dr Pepper
The Troubled History of Soda Pop and Carbonated Beverages
Introduction to Pop: The History of Soft Drinks
Random Science Facts and Trivia
The History of Pepsi Cola
The History of Kool-Aid
History and Origins of Your Favorite Beverage
The History of Coca-Cola
A Dental Health Activity With Eggshells and Soda
The History of Ginger Ale
The History of the Soda Fountain
The First Skyscrapers
Experiment to See How Much Sugar Is in a Soda
The History of the Blender
How to Make a Volcano Using Pop Rocks
Make a Slushy Instantly With Soda and Supercooling

7UP (History, Marketing, FAQ & Commercials)

7UP is a non-carbonated lemon-lime flavored soft drink internationally. If you love and enjoy this drink, you might have wondered more about its history included who created it, how long it has been around, and how it is different today from the original drink. Keep on reading to learn the answers to those questions and more!

Who Created 7UP?

The original drink we now call 7UP was created in October 1929 (just a few short weeks before the infamous stock market crash) by a company owned by Charles Leiper Grigg. This drink was introduced under the name Bib-Label Lithiated Lemon-Lime Soda. I know it is not as catchy as the name 7UP –which is why the name was quickly changed to 7UP – Lithiated Lemon-lime. However – both names have a fascinating descriptive word – did you catch this part of the name – Lithiated ?

Please leave a review or any memories of this snack in the comments at the bottom of this page. Thank you!

If you surmised that some form of Lithium is used in this drink, you guessed correctly. The original formula contained lithium citrate. Although this seems weird now, remember over time, we learn more about what different ingredients and drugs do and what they should be used for. At the time of the creation of this drink, Lithium was believed to positively affect a person’s overall mood.

When this drink was first released on the market, Lithium was an ingredient that was a selling point. The drink was advertised to boost your spirits and to make you happier. Who wouldn’t want a drink that would make you a more joyful person?

It is important to note that the reference to Lithium being a key ingredient in this drink remained as part of the drink name to 1936. Remember that 1929 through 1936 cover the 4 years of the great depression as well as the first 3 years that it was “over.” We put it over in quotation marks as even though the end of the depression is officially in March of 1933, most people view this period of all of the 1930s. Most Americans would gladly do anything that could potentially lift their spirits during this period, if only for a little bit. By the mid to late 1940s, 7UP was the best-selling soft drink in the world.

Buy Candy Online

When was Lithium Removed From 7UP?

In 1948, Lithium was banned from soft drinks, and for a period, it had a complete ban in America. It was initially banned due to overdoses and deaths in America. In the 1970s, the FDA allowed it to come back on the market again, but this time only as prescribed medicine.

So, if you never had the pleasure of drinking 7UP before 1948, you never had it with its famous mood-altering properties of Lithium.

Has a Diet Version Always Been Available?

Just like with most foods, a diet or sugar-free version has not always been available. In 1967 they released a diet version called Like . In 1970 they released a sugar-free version called Sugar-Free 7UP .

Society has not always cared about the ingredients in their food or drinks, so it was not really until the 1960s and 1970s where people started to become more health-conscious that it became essential to create a diet or sugar-free versions of soft drinks. Until the market demanded it, there was no real push to do this.

However, once they introduce sugar-free and diet drinks as an option, they were immediately successful.

Why is it Called 7UP?

So, why is 7UP called 7UP? Although this is a prevalent question, there is no obvious or even official answer. However, there are many theories that people have come up with that could be the answer. We will share some of them with you, and you can decide which theory makes the most sense.

The drink has a pH of 7 . This one is debunked. The actual pH of 7UP is 3.20. The pH of something is a chemistry term where the number represents the acidity or alkalinity. A pH of 7 would mean neutral. The lower a value is, the more acidity the solution has. Most common soft drinks have a pH between 2.38 to 3.70 – the 3.70 is Diet 7UP. However, root beers are even closer to neutral at a range of 4.34 to 4.75.
The Number of Ingredients – This is one of the most popular theories as there were originally only 7 ingredients. The original ingredients were Lithium, sodium citrate, carbonated water, sugar, citric acid, the essence of lemon, the essence of lime. This could be an explanation of the 7, but what about the up? Well, the following theory could describe that one.
The Drug – The original formula contained Lithium, and they advertised this as a mood enhancer. So by drinking 7UP with these 7 ingredients, a consumer’s mood will go up. Since there is no official reason behind the name, the answer may come from a combination of multiple theories.
The Original Bottle Size – Another popular theory is that the name came from the bottle size this drink was initially offered in. This theory can actually answer both parts of the name. The 7 part of the name was picked because there are 7 ingredients in this soft drink to create the taste and flavor. The UP part of the name is actually a slam at the other popular soda manufacturer – Coca-Cola . Coca-Cola was selling their soda in 6-ounce bottles only; why not upgrade to a 7-ounce bottle of soda? From a marketing perspective, that is ingenious.
Number of Letters – One theory is that the word 7 and the word up have a combined 7 letters. So if they really wanted to highlight the 7 ingredients, this was an interesting and thought-provoking way to do this.
The Atomic Mass of Lithium – The atomic mass of Lithium is 7; therefore, the 7 could have been named as a reference to this scientific information.
A Reference to Popular Games – Two popular games use the number 7 in them, and we do not know what year either was started. Some say not to the 1950s, whereas others say as early as the late 1800s. We know some games are passed down to new generations, so the name may be honoring a game played as a child or a young adult.
The first game is a card game called 7Up. As with any card game that has been passed down through word of mouth, there are various directions and ways to play. However, basically, each player has 7 face-down cards that they eventually want to get in order from ace (representing a 1) to a 7 to win the game. This will be accomplished by using a draw pile and trading the cards.
The other game is a classroom game called 7-Up or Heads Down. This is another game that has multiple ways to play. The most popular method is when a teacher picks 7 people to stand in the front of the class. The rest of the students put their heads down. The students each go to one person and lightly touch them. Those students put their thumbs up. Once the original 7 are back up front, the picked 7 will try to guess who touched them. If they get it correct, they replace them at the front of the classroom.

So, as you can see, there are two very different but popular games called 7Up which could have inspired the name of this soft drink.

Ingredients

Here are the Ingredients of 7Up.

Filtered carbonated water
Contains 2% or less of each of the following: (Citric acid , Natural and artificial flavors, Potassium benzoate (protects flavor), Aspartame, Potassium citrate, Acesulfame potassium, Red 40, Phenylketonurics: Contains phenylalanine.
* Percent Daily Values are based on a 2000 calorie diet

Commericals

Which 7UP Marketing Campaigns Have Been The Most Successful?

With the right marketing campaigns, almost any product can see a sales surge and become a staple in the market. This is no different with 7UP. Here are a few of the marketing campaigns that were the most popular and effective throughout the years.

Post-Prohibition – 7UP became very popular post-prohibition by marketing their soft drink as an excellent mixer to go with hard liquor. Understanding that they could reach a broader market by including people who loved mixed drinks, they used that knowledge, and their sales soared.
Seven Up Candy Bar
1967 – In 1967, they coined a phrase to describe 7UP, which some still use today. 7UP became the UnCola. Labeling 7UP as the UnCola certainly drew a line in the sand. They were stating superiority over colas. They had something to offer that other soft drinks just could not compete with. This was a highly successful campaign, where more than 50 years later, people still know you are talking about 7UP when you say the UnCola.
1975 – In 1975, they became the first soda available in one-liter bottles, and they came up with the catchphrase, “Follow the liter.”
1987 – 1987 had two different marketing and product tricks. The first was to offer a new flavor. In 1987 Cherry 7UP was born. Along with the addition of this flavor, Spot. Spot is the circle between the number 7 and the word up. They made a cartoon version of Spot, which attracted a younger and more enthusiastic audience to their brand. Finally, Spot became so popular that they were able to sell licensed items based on his likeness. Spot appeared in advertising and various packaging materials until 1995.
1999 – 1999 represents the final super popular advertising campaign which featured comedian and actor Orlando Jones . The slogan he said and soon everyone else was saying was, “Make 7 Up Yours.” Obviously, where you put the emphasis on this sentence can change the meaning. Because of this, it became a trendy slogan for everyone to repeat.
2002 – dnL Soda was released dnL and while being an unusual name, and it is, but if you turn 7up upside down, this is what you get. Unfortunately, it only lasted a few years on the market but its fondly remembered.

Who Owns 7UP?

7UP has now been around for almost 100 years. Like most companies and products who enjoy this type of longevity, ownership has changed hands several times.

The original creator and owner were C.L Grigg until the first time it changed hands in 1978. In 1978 the Phillip Morris Company acquired the Seven-Up Company.
In 1986 The Phillip Morris Company sold domestic US operations to a private investment group. The company merged with the Dr. Pepper Company.
In 1995, Cadbury Schweppes bought out the Dr. Pepper/7Up Company.
In 2008, Cadbury Schweppes separated these beverages into a new company called Dr. Pepper Snapple Group.
In 2018, this was sold to Keurig and was renamed the Keurig Dr. Pepper Group.

7UP Products

When looking for the 7UP products, there are really two categories – specifically, 7UP products and the brands under the Keurig Dr Pepper brand.

The 7UP Products are:

Zero Zero 7UP

The brands underneath the Keurig Dr. Pepper Group are a combination of coffees, soft drinks, teas, waters, juices, juice drinks, mixers, and more. Here is a partial breakdown:

The coffees include green mountain, donut shop, Tully’s, krispyKreme coffee, Newmans own, cafe escapes. Cinnabon, donut house collection, Kahlua, Orient Express, and more.
The soft drinks include 7UP, Dr. Pepper, A&W, Canada Dry, Schweppes, Squirt Soda , Crush, IBC, Vernors, RC, Hires, and more.
The Tea and Water category includes DejaBlue, Snapple, Evian, and more.
The final category of Juices, Juice Drinks, Mixers, and More include Mott’s, YooHoo, Mistic, Vernon Energy, Hawaiian Punch, SwissMiss, Nantucket Nectars, and more.

Who owns 7UP?

7UP is owned by Keurig Dr Pepper in the United States, and Pepsi in the rest of the world.

Who makes 7UP?

7UP is manufactured by Keurig Dr Pepper in the United States, and PepsiCo in the rest of the world.

When was 7UP invented?

The original drink we now call 7UP was created in October 1929 (just a few short weeks before the infamous stock market crash) by a company owned by Charles Leiper Grigg.

How much sugar is in 7UP?

There are 38g of sugar for every 12 fl oz of 7UP.

How did 7UP get its name?

My name is Brianna and I love writing on all topics. Candy history fascinates me and I am passionate about sharing my love of this topic with everyone else!

Please leave a review or any memories of this snack in the comments below. Thank you!

I was Advertising Mgr. for the international Division of The Seven-Up Co. then based in New York City from 1968 to 72 when the the company changed it’s name from 7Up Export Corp. to 7Up International, Inc. and moved to corporate Hq. in Clayton, Mo. a suburb of St. Louis. During my seven year career with the company, I introduced several advertising campaigns that could be used in most of our franchise “Developers” (the name use for our bottling plants in some 67 countries outside the U.S./Canada), without having to be put into many different languages. The key was to use only musical background and singers saying only the words “Seven-UP” which was the way we wanted the product to be called all over the world rather than saying the number “7” in many local languages. It was very successful. I had to travel the world many times to sell the concept. My wife at the time, Joan, not so much as we had three vary young children to rise. For more information, please contact me at [email protected] I am now age 85 as I write this in 2022.

David, Thanks for taking the time to tell us about your history with 7UP. We would love to hear more about your time as advertising manager at 7UP!

I have 10 old 7up bottlesfor sell

How 7 Up Became a Global Soft Drink Brand Despite Its Bizarre History

7 Up is one of the most popular soft drinks in the world, but few people know the fascinating and sometimes bizarre history behind this refreshing beverage. From its origins as a “lithiated” lemon-lime soda to its current status as a global brand, 7 Up’s journey is a testament to innovation, adaptability, and the timeless appeal of a well-crafted drink.

The original recipe for 7 Up, known as “Bib-Label Lithiated Lemon-Lime Soda”, was created by Charles Leiper Grigg in 1929. Grigg was a former employee of an orange soda company, but he quit his job and started his own company, the Howdy Corporation, which produced an orange soda called Howdy. However, Howdy faced stiff competition from Orange Crush, and Grigg decided to switch his focus to a new flavor: lemon-lime.

After two years of testing different formulas, Grigg developed a unique beverage that contained lithium citrate, a mood-stabilizing drug used to treat patients with mental health problems like bipolar disorder, depression, or mania. Lithium citrate was one of the seven ingredients in the original formula, along with carbonated water, sugar, citrus oils, citric acid, and sodium citrate. The inclusion of this drug in a soft drink may seem unusual today, but it was not uncommon in the late-19th and early-20th centuries for patent medicine products to contain such ingredients.

Grigg launched his new drink just two weeks before the Wall Street Crash of 1929, which spurred the Great Depression. Despite the economic downturn and the drink’s higher cost compared to its competitors, it managed to carve out a niche for itself. The name was later shortened to “7 Up Lithiated Lemon Soda” before being further shortened to just “7 Up” by 1936.

The name “7 Up” has sparked numerous theories over the years. Some suggest it refers to the drink’s seven ingredients, while others believe it’s a nod to the lithium in the recipe, which has an atomic mass of 7. Yet another theory is that the name refers to the 7-ounce bottles in which the drink was first sold, which were larger than the 6-ounce bottles used by most other soft drinks at the time.

The “Up” in the name, according to some theories, references the lithium lift. This suggests that the drink’s original consumers may have been drawn to its mind-altering effects. However, the U.S. Food and Drug Administration banned the use of lithium in beer and soft drinks in 1948, leading to 7 Up being reformulated two years later.

Over the years, 7 Up has undergone several changes, both in its formula and its ownership. Other problematic ingredients, such as calcium disodium EDTA, were removed in 2006, and at that time potassium citrate replaced sodium citrate to lower the sodium content. The drink has also been marketed under different slogans, such as “You Like It, It Likes You” in the 1940s, “The Uncola” in the 1960s and 1970s, and “Make 7 Up Yours” in the 1990s.

Despite these changes, 7 Up remains a beloved beverage around the world, its fizzy, citrusy taste a testament to its enduring appeal. The drink has also been featured in various forms of entertainment, such as movies, TV shows, video games, and music. For instance, the drink was used as a prop in the 1955 film Rebel Without a Cause, starring James Dean, and the 1980 film Airplane!, starring Leslie Nielsen. The drink was also the subject of a song by the British band Squeeze, titled “Goodbye Girl”, which contains the lyrics “I met her in a pool room, her name I didn’t catch, she looked like something special, the kind who’d understand, the room was almost spinning, she pulled another smile, she had the grace like pleasure, she had a certain style”.

7 Up’s popularity has also led to the creation of several spin-off products, such as Diet 7 Up, Cherry 7 Up, 7 Up Gold, and 7 Up Plus. The drink has also been used as an ingredient in various recipes, such as cakes, pies, punches, and cocktails. One of the most famous cocktails made with 7 Up is the Seven and Seven, which consists of 7 Up and Seagram’s Seven Crown whiskey.

While the secret behind 7 Up’s name may have gone to the grave with its founder, Charles L. Grigg, the drink’s fascinating history continues to captivate. From its origins as a “lithiated” lemon-lime soda to its current status as a global soft drink brand, 7 Up’s journey is a story of innovation, adaptability, and the timeless appeal of a refreshing beverage.

Relevant articles:

– 7 Up – Wikipedia

– 7UP Once Contained An Ingredient Used To Treat Depression

– 7 Up: Originally an Antidepressant – McGill University

– Bubbling Facts About 7 Up – The Fact Site

– 11 Fizzy Facts About 7 Up | Mental Floss

Consumer Goods & FMCG ›
Non-alcoholic Beverages

7UP brand profile in the United States 2022

7up brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the united states in 2022.

Immediate access to 1m+ statistics
Incl. source references
Download as PNG, PDF, XLS, PPT

Additional Information

Show sources information Show publisher information Use Ask Statista Research Service

1,160 respondents

18-64 years

respondents who drink soft drinks

Brand Awareness : Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity : When it comes to soft drinks, which of the following brands do you like?
Brand usage : When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty : When it comes to soft drinks, which of the following brands are you likely to use again in the future?

Other statistics that may interest you

Coca-Cola FEMSA: sales in Mexico by product type 2022
Brand value of the most valuable soft drink brands worldwide 2023
Global beverage market: leading companies 2022, based on sales
Market share of the Dr Pepper brand in the U.S. 2008-2022
Market share of the Sprite brand in the U.S. 2008-2022
Market share of the Diet Pepsi brand in the U.S. 2008-2022
Market share of the Fanta brand in the U.S. 2008-2022
Market share of the Diet Mountain Dew brand in the U.S. 2008-2022
Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
Market share of the Coke Classic brand in the U.S. 2008-2022
Favorite sports apparel brand amongst runners in the U.S. 2016
Brand activation marketing spend in the U.S. 2015-2020
B2B vs B2C brand activation marketing spend in the U.S. 2015
U.S. sales value growth of non-alcoholic beverages 2023, by segment
U.S. consumption share of beverages 2022, by segment
Market share of the Pepsi-Cola brand in the U.S. 2008-2022
Market share of the Diet Coke brand in the U.S. 2008-2022
Market share of the Mountain Dew brand in the U.S. 2008-2022
U.S. Gen Z sentiments towards brand reaction to BLM in 2020
Where U.S. consumers prefer to buy beverages by age 2019
Keurig Dr Pepper company's market share in the U.S. 2008-2022
National Beverage company's market share in the U.S. 2009-2022
Refresco company's market share in the U.S. 2004-2020
Global net sales of Monster Beverage 2008-2022
Global sales share of Monster Beverage by distribution channel 2010-2022
Revenue distribution of the Coca-Cola Company worldwide 2023, by operating segment
Soft drinks: Consumption of carbonated drinks in the United Kingdom 2013-2022
Monster Beverage company's market share in the U.S. 2008-2022
Workforce of Dr Pepper Snapple worldwide 2011-2017
windeln brand profile in Germany 2022
Distribution of brand value in Norway 2020, by sector
Value of Danish brands 2023, by industry
Market share of soft drinks by category Indonesia 2018
Colombia: leading soft drink brands on Twitter 2021
Costa Rica: leading soft drink brands on Twitter 2021
Latin America: Coca-Cola Company's sales volume by region 2017-2020
Brand preferences in India 2021, by category
Mexico: leading soft drink brands on Twitter 2021
UK: leading soft drink brands on YouTube 2021
Opinions on popularity gained by sports brands in Germany in 2018
Favorite vodka brands of UK vodka drinkers 2017
Importance of trusted brands to UK consumers when buying gin 2017
Importance of trusted brands to U.S. consumers when buying wine 2017
Favorite gin brands of UK gin drinkers 2017
Favorite rum brands of UK rum drinkers 2017
Importance of trusted brands to U.S. consumers when buying rum 2017
Importance of trusted brands to U.S. consumers when buying sparkling wine 2017
Favorite sparkling wine/champagne brands of UK consumers 2017
Importance of trusted brands to U.S. consumers when buying gin 2017

Other statistics that may interest you Statistics on

About the industry

Premium Statistic Coca-Cola FEMSA: sales in Mexico by product type 2022
Premium Statistic Brand value of the most valuable soft drink brands worldwide 2023
Basic Statistic Global beverage market: leading companies 2022, based on sales
Premium Statistic Market share of the Dr Pepper brand in the U.S. 2008-2022
Premium Statistic Market share of the Sprite brand in the U.S. 2008-2022
Premium Statistic Market share of the Diet Pepsi brand in the U.S. 2008-2022
Premium Statistic Market share of the Fanta brand in the U.S. 2008-2022
Premium Statistic Market share of the Diet Mountain Dew brand in the U.S. 2008-2022
Premium Statistic Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
Premium Statistic Market share of the Coke Classic brand in the U.S. 2008-2022

About the region

Premium Statistic Favorite sports apparel brand amongst runners in the U.S. 2016
Premium Statistic Brand activation marketing spend in the U.S. 2015-2020
Premium Statistic B2B vs B2C brand activation marketing spend in the U.S. 2015
Premium Statistic U.S. sales value growth of non-alcoholic beverages 2023, by segment
Premium Statistic U.S. consumption share of beverages 2022, by segment
Premium Statistic Market share of the Pepsi-Cola brand in the U.S. 2008-2022
Premium Statistic Market share of the Diet Coke brand in the U.S. 2008-2022
Premium Statistic Market share of the Mountain Dew brand in the U.S. 2008-2022
Premium Statistic U.S. Gen Z sentiments towards brand reaction to BLM in 2020
Basic Statistic Where U.S. consumers prefer to buy beverages by age 2019

Selected statistics

Premium Statistic Keurig Dr Pepper company's market share in the U.S. 2008-2022
Premium Statistic National Beverage company's market share in the U.S. 2009-2022
Premium Statistic Refresco company's market share in the U.S. 2004-2020
Premium Statistic Global net sales of Monster Beverage 2008-2022
Premium Statistic Global sales share of Monster Beverage by distribution channel 2010-2022
Basic Statistic Revenue distribution of the Coca-Cola Company worldwide 2023, by operating segment
Premium Statistic Soft drinks: Consumption of carbonated drinks in the United Kingdom 2013-2022
Premium Statistic Monster Beverage company's market share in the U.S. 2008-2022
Premium Statistic Workforce of Dr Pepper Snapple worldwide 2011-2017

Other regions

Premium Statistic windeln brand profile in Germany 2022
Premium Statistic Distribution of brand value in Norway 2020, by sector
Premium Statistic Value of Danish brands 2023, by industry
Premium Statistic Market share of soft drinks by category Indonesia 2018
Premium Statistic Colombia: leading soft drink brands on Twitter 2021
Premium Statistic Costa Rica: leading soft drink brands on Twitter 2021
Premium Statistic Latin America: Coca-Cola Company's sales volume by region 2017-2020
Premium Statistic Brand preferences in India 2021, by category
Premium Statistic Mexico: leading soft drink brands on Twitter 2021
Premium Statistic UK: leading soft drink brands on YouTube 2021

Related statistics

Premium Statistic Opinions on popularity gained by sports brands in Germany in 2018
Premium Statistic Favorite vodka brands of UK vodka drinkers 2017
Premium Statistic Importance of trusted brands to UK consumers when buying gin 2017
Premium Statistic Importance of trusted brands to U.S. consumers when buying wine 2017
Premium Statistic Favorite gin brands of UK gin drinkers 2017
Premium Statistic Favorite rum brands of UK rum drinkers 2017
Premium Statistic Importance of trusted brands to U.S. consumers when buying rum 2017
Premium Statistic Importance of trusted brands to U.S. consumers when buying sparkling wine 2017
Premium Statistic Favorite sparkling wine/champagne brands of UK consumers 2017
Premium Statistic Importance of trusted brands to U.S. consumers when buying gin 2017

Further related statistics

Premium Statistic Volume of bottled water sold in the U.S. 2010-2022
Premium Statistic FIFA broadcasting revenue 2015-2023
Premium Statistic FIFA: revenue from marketing rights 2003-2022
Basic Statistic Change in B2C content marketing budgets North America 2020
Premium Statistic Operating profit of SABMiller worldwide 2016, by region
Premium Statistic Consumers' likelihood of choosing soft drinks in the UK 2012, by gender
Premium Statistic Operational concerns for nonprofit organizations in the United States 2012
Premium Statistic Enterprise and brand value of Shoppers Drug Mart in 2012
Basic Statistic Media influencing final decisions about politics in the U.S. in 2011

Further Content: You might find this interesting as well

Volume of bottled water sold in the U.S. 2010-2022
FIFA broadcasting revenue 2015-2023
FIFA: revenue from marketing rights 2003-2022
Change in B2C content marketing budgets North America 2020
Operating profit of SABMiller worldwide 2016, by region
Consumers' likelihood of choosing soft drinks in the UK 2012, by gender
Operational concerns for nonprofit organizations in the United States 2012
Enterprise and brand value of Shoppers Drug Mart in 2012
Media influencing final decisions about politics in the U.S. in 2011

History of 7up

By 1919, Charles Leiper Grigg was working for a manufacturing company owned by Vess Jones. It was there that Grigg invented and marketed his first soft drink called “Whistle”.

After a dispute with management, Charles Leiper Grigg quit his job (giving away “Whistle”) and started working for the Warner Jenkinson Company, developing flavoring agents for soft drinks. Grigg invented then his second soft drink called called “Howdy”. When he eventually moved on from Warner Jenkinson Co., he took his soft drink “Howdy” with him.

Together with financier Edmund G. Ridgway, Grigg went on to form the Howdy Company. So far, Grigg had invented two orange-flavored soft drinks. But his soft drinks struggled against the king of all orange pop drinks, “Orange Crush”. “Orange Crush” grew to dominate the market for orange sodas.

Charles Leiper Grigg decided to focus on lemon-lime flavors and and by in October of 1929 he had invented a new drink called, “Bib-Label Lithiated Lemon-Lime Sodas”.

The name was quickly changed to ” 7 Up Lithiated Lemon-Lime” and then again quickly changed to just plain 7up.

Check Out These Related posts:

History of Schweppes
History of Gatorade
History of Orange
History of Coca-Cola

You must be logged in to post a comment.

Wash U professor digs into the fizzy history of 7UP, a St. Louis invention

Ian Bogost was looking for a Sprite for his daughter while on an Anheuser-Busch factory tour when he discovered PepsiCo’s new lemon-lime flavored soda, Starry (formerly known as Sierra Mist).

“I tasted it, and it was like, ‘Well, they all taste the same, [it’s] just lemon-lime soda.’ And then I realized I don't even really know what lemon-lime soda is or where it came from,” the Washington University professor said. “And that sent me down the rabbit hole.”

A 1958 7UP advertisement in an October 1958 edition of Readers Digest.

Bogost discovered that the first commercially successful lemon-lime soda, 7UP, was invented in St. Louis in the 1920s by Charles Leiper Grigg. 7UP became a nationally known brand by the 1930s and was made, in a number of ways, by the cultural and market forces of beer, water and Prohibition in the Gateway City.

“We already had a sophisticated beverage industry, mostly from beer … and there's a lot of water here,” Bogost said. “And of course, during Prohibition, everyone who made alcoholic products was scrambling to find any alternatives, so there was an opening to take advantage of some of the local expertise and resources.”

In his recent piece for the Atlantic , Bogost argues that “all soda is lemon-lime soda.” He joined St. Louis on the Air to share why he came to that conclusion and the little-known-facts that he learned about the sparkling citrus beverage.

Learn more about 7UP’s history, including one of its original ingredients (a prescription drug today), by listening to this St. Louis on the Air conversation on Apple Podcast , Spotify or Google Podcast or by clicking the play button below.

“ St. Louis on the Air ” brings you the stories of St. Louis and the people who live, work and create in our region. The show is produced by Miya Norfleet , Emily Woodbury , Danny Wicentowski , Elaine Cha and Alex Heuer . Ulaa Kuziez is our production intern. The audio engineer is Aaron Doerr . Send questions and comments about this story to [email protected] .

The Evolution of 7UP: A Journey from its Original Identity to a Global Brand

In the ever-changing landscape of the beverage industry, few brands have stood the test of time as impressively as 7UP. From its early days to its current status as a global icon, 7UP’s journey is not just about a brand evolution but also a reflection of changing consumer preferences and marketing innovations. As someone with extensive experience in Nigeria’s business sector and a deep understanding of 7UP’s corporate evolution, I am uniquely positioned to explore the fascinating history of 7UP, particularly its original identity.

The Origins: “Bib-Label Lithiated Lemon-Lime Soda”

7UP’s journey began in the late 1920s, under a name that is now a mere footnote in its storied history: “Bib-Label Lithiated Lemon-Lime Soda.” This original name, albeit a mouthful, was reflective of its formulation and the era’s branding practices. The “Bib-Label” referred to the paper label that was used on the beverage’s bottle, and the term “Lithiated” signified the inclusion of lithium citrate, a mood-stabilizing drug popular at the time. This unique combination of lemon and lime flavors, along with its supposed health benefits, set the stage for the brand’s initial popularity.

Transition to “7UP” and Brand Evolution

The transformation from “Bib-Label Lithiated Lemon-Lime Soda” to “7UP” was not just a rebranding exercise but a strategic move that marked the brand’s evolution. The reasons behind the name “7UP” are shrouded in mystery and speculation. Some theories suggest that the “7” represents the original drink’s seven ingredients, while “UP” could refer to the uplifting effect of the lithium. However, these theories remain unconfirmed. What is certain is that this rebranding coincided with the removal of lithium from the formula in 1948, aligning with changing health regulations and consumer awareness.

Impact on Beverage Industry and Marketing Strategies

7UP’s rebranding was a pivotal moment in the beverage industry. It highlighted the importance of a simple, memorable brand name in marketing. The evolution of 7UP’s marketing strategies, particularly in Nigeria, is a testament to the brand’s adaptability and understanding of local markets. Their campaigns often focused on being a refreshing, clear alternative to more traditional colas, tapping into a growing health-conscious consumer base.

Influence in Nigeria’s Beverage Market

In Nigeria, 7UP holds a special place in the beverage market. The brand’s entry and growth in the Nigerian market have been marked by strategic marketing campaigns and a keen understanding of local consumer preferences. Its success in Nigeria is a case study in effective market entry and localization strategies, which other global brands can learn from.

Q1: What was 7UP originally called?

A1: 7UP was originally called “Bib-Label Lithiated Lemon-Lime Soda.”

Q2: Why was 7UP renamed?

A2: 7UP was renamed for branding purposes, to provide a simpler, more memorable name. The change also coincided with the removal of lithium from its formula.

Q3: What significance did the name “Bib-Label Lithiated Lemon-Lime Soda” have?

A3: The name reflected its original ingredients and packaging, with “Bib-Label” referring to its paper label and “Lithiated” indicating the presence of lithium citrate.

Q4: How has 7UP’s marketing strategy evolved over the years?

A4: 7UP’s marketing has

evolved from highlighting its unique ingredients to focusing on being a refreshing, clear, and healthier alternative to traditional colas. The brand has also embraced diverse advertising campaigns that resonate with local cultures and preferences, especially in markets like Nigeria.

Q5: What role has 7UP played in Nigeria’s beverage industry?

A5: In Nigeria, 7UP has established itself as a leading beverage choice, thanks to its adaptability and understanding of the local market. The brand’s strategic marketing and distribution efforts have significantly influenced consumer preferences and competitive dynamics in Nigeria’s beverage sector.

Q6: How did the removal of lithium affect 7UP’s brand image?

A6: The removal of lithium in 1948 was a proactive step that aligned with changing health standards and regulations. This move showcased 7UP’s commitment to consumer health and safety, bolstering its image as a responsible and trustworthy brand.

Q7: What are some key factors behind 7UP’s enduring popularity?

A7: 7UP’s enduring popularity can be attributed to its consistent quality, effective marketing strategies, ability to adapt to different cultures, and its positioning as a refreshing and healthier beverage option.

Q8: Has 7UP’s formula changed over the years?

A8: Yes, 7UP’s formula has undergone changes, most notably the removal of lithium citrate. The brand has also introduced various flavor variations and formulations to cater to evolving consumer tastes and health concerns.

The story of 7UP, from its humble beginnings as “Bib-Label Lithiated Lemon-Lime Soda” to its status as a globally recognized brand, is a compelling tale of strategic branding, market adaptation, and consumer engagement. In Nigeria, and indeed worldwide, 7UP’s journey offers valuable insights into the dynamics of the beverage industry and the power of effective marketing. As the brand continues to evolve, it remains a shining example of how to maintain relevance and appeal in a highly competitive market.

Shina Black

7UP Marketing Strategy & Marketing Mix (4Ps)

Marketing Strategy of 7UP analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on 7UP marketing mix, help the brand succeed in the market. Let us start the 7UP Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:

Quick Glance:

Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategy

7UP Product Strategy:

The product strategy and mix in 7UP marketing strategy can be explained as follows:

7UP is a popular soft drink based on lemon & lime flavour. PepsiCo has made extensive market research before launching Lemon water drink segment. As the presence of Limca was there. The product got huge publicity because of its flavour and market requirement. 7UP is made of natural lemons and flavours of lime resulting in freshness drinks.

7Up product come in different sizes with requirements which change the demand in the market. But even it was famous, slowly with time the 7Up didn’t change its product content with time just like diet drinks. 7UP couldn’t cover the diet market whose demand come into the market with time.

Image: flickr.com/photos/jeepersmedia/

7UP Price/Pricing Strategy:

Below is the pricing strategy in 7UP marketing strategy:

Considering tough competition in the soft drinks market over the globe the 7UP prices are competitive. As Limca as the tough competitor in the Indian as well as global market, the prices are kept on the marginal level.

The pricing strategy in the marketing mix of 7UP is affordable also it is cheap compared to the cost of carbonated drinks. But on the global scale, there was the different demand for soft drinks. The beverages market demanded nutritional drinks with time which 7UP couldn’t deliver. Hence in mid time, 7UP fluctuate its prices expecting more demands from the market. The manufacturing locations, supply chain management, distribution and variable cost is maintained for competitive pricing. 7UP is directly competing with local and branded players in the market hence its price strategy also impact local/regional players.

7UP Place & Distribution Strategy:

Following is the distribution strategy in the 7UP marketing mix:

The 7UP has already got the huge advantage of PepsiCo’s brand value and its infrastructure. Although it all new segment but PepsiCo already found the potential market so there was no need create the new market for this product. The brand reach of PepsiCo is high which help 7Up to reach to mass. The 7UP got stronger supply chain network due to PepsiCo’s supply chain management. Supplier and retailers had strong brand value for 7UP which help 7UP to got more reach to market.

In the urban and rural market as well, 7UP is in demand.

7UP Promotion & Advertising Strategy:

The promotional and advertising strategy in the 7UP marketing strategy is as follows:

7UP has extensively focused on its branding and marketing as well. As the category of this product was different hence strategy was to establish (Position) the product in the market. Advertisement on popular TV channels, radio, magazines, newspapers, other print media channels is among important promotional plans of 7UP. 7UP also have high digital marketing footprint over different social media platforms like Twitter and Facebook for better customer reach and customer services as well. Target customers of 7UP are youngsters but the brand has also focused on other age group audience hence 7UP has focused to sponsor the different events like cricket/basketball tournament which enthusiases youngsters. Hence this completes the marketing mix of 7UP.

PepsiCo Product, 7UP drink of natural lemon and lime flavour is part of the brand since 1929.After coming to India in 1992, the drink has gained popularity in India among youngsters. The 7UP drink has tough competition from Limca of Coca-Cola. With the market share of more than 25% 7Up has continuously changed its marketing and operational strategies. 7UP is marketed as the healthier drink than other soft drinks in the market as it contains natural ingredients. In India, Lemon water is among most famous drinks in India.

PepsiCo and Coca-Cole have history to design its products according to customer sentiments and requirements. From packaging to marketing, 7UP strategy totally focuses on the refreshment type healthy drink.

This article has been researched & authored by the Content & Research Team . It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing strategy and 4Ps analysis of more brands similar to 7UP. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

Continue Reading:

Adidas Marketing Strategy & Mix
BMW Marketing Strategy & Mix
Zara Marketing Strategy & Mix
Subway Marketing Strategy & Mix

The names and other brand information used in the Marketing Strategy & Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.

What is MBA Skool? About Us

MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.

Business Courses

Operations & SCM
Human Resources

Quizzes & Skills

Management Quizzes
Skills Tests

Quizzes test your expertise in business and Skill tests evaluate your management traits

The Untold Truth Of 7UP

A can of cherry 7UP next to a can of regular 7UP next to a can of diet 7UP

It can be difficult to stand out when you're part of a large family. Even having a couple of siblings can be enough to take the attention off of you, and that's not taking into consideration nieces, nephews, and cousins. But now imagine if you had to compete with more than 100 family members, and despite ups and downs still held an impressive piece of the spotlight for decades. This in a nutshell is 7UP's story.

Known for its lemon-lime flavor, 7UP is one of more than 125 different beverages manufactured by Keurig Dr Pepper, the eighth-largest food and beverage company in the United States (via Keurig Dr Pepper ). However, this wasn't always the case. Prior to 2008, another well-known name in the food industry, Cadbury , owned the Dr Pepper Snapple Group, which manufactured 7UP (via Dr Pepper Snapple Group ). With so many coffees, teas, waters, soft drinks, and juices being produced by the same company (not to mention outside competitors like Pepsi and Coca-Cola ), it wouldn't be surprising if 7UP got lost in the shuffle. Surprisingly, it hasn't, and remains incredibly popular.

According to Newsweek , 7UP ranked as the 10th-most popular soda in the United States in 2021, earning just shy of $1 billion in sales. The brand's current success is just the latest chapter in the history of this soft drink — a history that spans more than 90 years.

It was invented in 1929

It's impossible to discuss the origin of 7UP without talking about two other sodas: Whistle and Howdy (via The Vintage News ). In many ways, they were the precursors to today's 7UP since they were both created by Charles Leiper Grigg. However, both Whistle and Howdy were orange-flavored drinks, and Grigg faced stiff competition from Orange Crush. So, Grigg turned his attention to inventing a lemon-lime soft drink, and in 1929, the first version of 7UP was born.

If you went to a store in 1929 looking for Grigg's lemon-lime soda, you wouldn't find a single bottle labeled 7UP. No, Grigg's original name for his concoction was "Bib-Label Lithiated Lemon-Lime Soda." Quite a mouthful, but there was a reason behind this long name. The original formula for 7UP contained lithium citrate. And as WebMD explains, lithium is a treatment for bipolar disorder because it helps to balance out the brain's chemistry. Grigg emphasized the lithium content of his new drink and claimed that it could be beneficial for customers' moods.

While lithium is used to treat manic episodes, WebMD warns that high amounts of lithium can cause symptoms like seizures, diarrhea, dizziness, and nausea. You don't have to worry about lithium in 7UP these days, as it was banned for use in soft drinks in the U.S. in 1948, and the four products on 7UP's website don't list lithium as an ingredient.

No one knows why it's called 7UP

So, how did Grigg's lemon-lime soft drink go from being called "Bib-Label Lithiated Lemon-Lime Sodas" to 7UP? Oddly, there are many theories but no conclusive answer (via Snopes ). For example, some have speculated that 7UP must mean the product is made from seven ingredients. Others believed it was because 7UP came in seven-ounce bottles or because the name "Seven Up" has seven letters in it. But these are just the tip of the iceberg when it comes to the theoretical origins of this soda's name.

According to Snopes, two different theories on how Grigg came up with the name "7UP" are both related to gambling. In one, he won a poker game because of the seventh "up" card he gets from the dealer. In another, he keeps rolling sevens while playing craps. But both gambling theories have one thing in common: Grigg wins a large amount of money, inspiring him to rename his beverage 7UP.

Per Snopes, in addition to the poker and craps theories, there are still two more possible explanations for the name 7UP that have some documented plausibility. One is based on a joking statement by Grigg, who claimed his lemon-lime soft drink was a way to treat the "seven hangovers." And the other, which was mentioned by a previous president and chairman of 7UP, is that Grigg was inspired by the practice of branding cattle, hoping that a small, simple moniker would help consumers remember his beverage.

Disney created a 7UP mascot

Around the same time that Grigg was creating his lemon-lime soft drink, a device that would greatly impact 7UP's fortunes was making its debut on the other side of the Atlantic Ocean. According to History , inventor John Logie Baird introduced the world to his "televisor" machine, which was the very first television, in London in 1926. By the 1950s, television had become not only a major medium for entertainment in the U.S. but also a major vehicle for advertisements.

Per Chicago Tribune , the 7UP Company worked with Walt Disney to create a cartoon mascot to help promote their soda to a mass audience. The result was Fresh Up Freddie, an animated rooster who would enthusiastically sing "Nothing does it like 7UP" (via YouTube ). In one of these TV spots, Freddie advises the audience that the most important part of throwing a successful party is 7UP since "everyone likes the fresh, clean taste of 7UP." The commercial also features a live-action segment of people at a party enjoying 7UP while an announcer makes statements like "7UP is the perfect thirst quencher" and "7UP makes all good food taste better."

In addition to creating Fresh Up Freddie, Disney also made 7UP the commercial sponsor of the popular TV show "Zorro." Based on author Johnston McCulley's masked vigilante character, the series ran for two years and exposed both Freddie and 7UP to a wide audience (via D23 ).

It became the Uncola in the 60s

On the surface, it seems obvious why 7UP would be called the uncola. After all, if you were to put a glass of 7UP next to a glass of Pepsi or Coke, you could easily tell them apart just by their colors. And, of course, lemon-lime soda and cola don't taste the same. But the real reason why 7UP became the uncola had less to do with these differences and everything to do with the counterculture of the '60s.

What's important to remember is the "hippie" movement of the 1960s began because of unrest in the U.S. (via Duke University ). This was the same period of time during which the Vietnam War took place, leading young people to advocate for peace. Many of them also became involved in the civil rights movement, seeking an end to segregation. In short, the general attitude of the '60s was that the previous generation had made severe mistakes, so the new generation would be different from their parents. This is what lead the manufacturers of 7UP to brand it as the uncola.

According to Duke, by focusing on how 7UP is different from its competitors, the ads dubbing it the uncola were really saying it was the antiestablishment soft drink. To further connect 7UP with the counterculture movement, the company ran a contest where the winner's artwork would be used to advertise 7UP. The resulting psychedelic billboards encouraged motorists to drink the uncola.

7UP helped raise millions for MDA

While Grigg created the original 7UP formula, another important person in the history of this soft drink was William E. Winter (via Market Screener ). Although he technically began working for the company at age 15, he left to join the army and fight in World War II. When he did return, however, he left his mark on 7UP by not only being instrumental to the uncola marketing campaign, but also by making 7UP the first corporate sponsor of the Jerry Lewis MDA Labor Day Telethon.

Created in 1950, the Muscular Dystrophy Association (MDA), raises money to support research on a number of conditions. Of course, the inspiration to begin the MDA was to help those affected by muscular dystrophies, diseases that can result in the breakdown of skeletal muscles (via MDA ). However, the Association has expanded to include research for other ailments like myopathies and motor neuron diseases. Beyond Jerry Lewis, the MDA's annual telethon has featured Hollywood stars like Robert DeNiro, Billy Crystal, Jerry Seinfeld, and Betty White, as well as music legends like The Rolling Stones, Tina Turner, Jon Bon Jovi, Aretha Franklin, Gloria Estefan, and Ringo Starr.

It's important to note that 7UP's involvement with the MDA was not a one-off situation. In fact, Market Screener says that at the time of Winter's passing in 2016, the company and the Association had a more than 40-year affiliation during which time 7UP had helped raise millions in donations.

7UP has come in several flavors

While 7UP is known for its lemon-lime taste, that doesn't mean there haven't been quite a few other flavors of this soft drink. Of course, most people are familiar with Cherry 7UP, but the company also released a line of fruit-flavored beverages in 2007 called 7UP Plus, which included not just cherry but also mixed berry and island fruit (via Popular Timelines ). For a limited time in 2014, the company released a pineapple/mango-flavored soda called Tropical 7UP, which was re-released in 2015. But as the New Coke fiasco taught the food industry, not every new beverage product is going to be successful.

In 1988, 7Up Gold, a soft drink that was more like ginger ale than traditional 7UP, hit supermarket shelves. Unfortunately, the public was thrown off by a dark caffeinated product with the 7UP logo, and so the 7UP Gold was discontinued. Per Snack History , in 2002, another attempt was made at a caffeinated version of 7UP called dnL (which is 7UP upside down). Although dnL had some serious promotional firepower behind it as a drink sponsor of the 46 th Annual Grammy's and "The Lord of the Rings: The Two Towers," it went the way of 7UP Gold and was discontinued.

Popular Timelines says that in addition to 7UP's American products, some 7UP flavors have been available exclusively internationally. These include 7UP Yerbabuena (Colombia), 7UP Mojito Flavour (France, UK, and Ireland), and 7UP Revive (India and Laos).

7UP was sued twice by CSPI

If you're in the food industry, there's an excellent chance you know of the Center for Science in the Public Interest (CSPI). Established in 1971, this consumer watchdog group advocates for changes in the food industry. In some cases, the organization has filed lawsuits against companies, including Frito-Lay, Tropicana, KFC, and Quaker (via CSPI ). On two separate occasions, the CSPI has threatened lawsuits against 7UP.

As NBC News reported, the CSPI's first threat against 7UP in 2007 was because of marketing claims that 7UP is "100 percent natural." The issue was that 7UP's list of ingredients includes high fructose corn syrup, which CSPI explains on their website is chemically processed. However, CSPI stopped pursuing the lawsuit after Cadbury-Schweppes agreed to stop marketing 7UP as "all-natural." Although this was enough to keep CSPI from suing 7UP that time, CSPI actually filed a lawsuit against the company a few years later.

According to CBS News , the Dr Pepper Snapple Group (a spin-off of Cadbury) faced a CSPI lawsuit in 2012 because the company promoted Cherry 7UP, Pomegranate 7UP, and Mixed Berry 7UP as containing antioxidants. The antioxidants, however, were not coming from fruit juices, which the products didn't contain, but from the manufacturer adding vitamin E, which is against FDA regulations. The CSPI dropped the lawsuit after 7UP stopped adding vitamin E to its products and removed the antioxidant claim from labels (via CBS News ).

Sir Mix-a-Lot was a 7UP spokesman

While the previous marketing campaigns for 7UP emphasized it as a standalone beverage, the company decided to take its advertising in a new and more interactive direction in 2017 (via Dr Pepper Snapple Group ). Entitled "Mix it UP a Little" this campaign featured the rapper Sir Mix-a-Lot and promoted how 7UP could be used in cocktails, baking, and cooking.

"I was excited to be a part of this campaign and put my own spin on some 7UP mixers," said Sir Mix-a-Lot, adding that his culinary creations like Bubble Bundt cake would help the public see that 7UP has a wide variety of uses. While normally you wouldn't expect to see Sir Mix-a-Lot experimenting with recipes in a kitchen, the unexpected spokesperson choice was the exact point of the campaign, according to Brett Craig, executive creative director at the advertising agency Deutsch.

In addition to Sir Mix-a-Lot, the campaign also featured online videos of how to use 7UP to make dishes like kimchi and beverages like punch. The company also launched an online recipe generator where visitors could explore both food and cocktail recipes. Even though this campaign has ended, the 7UP website still features recipes for dishes, desserts, and drinks that can all be made using the soda.

7UP can be used in savory recipes

It's widely known that 7UP is a good ingredient for a mixed drink or a possible way to add a little lemon-lime flavor to a dessert. The 7UP website lists recipes for no-bake cheesecake, peach ice cream, and cinnamon rolls that can all be made using 7UP. There are even recipes for pancakes and biscuits that include the soda. But what might not be so obvious is that 7UP can be used in a variety of savory dishes.

7UP can be used in a candied bacon recipe or a chicken marinade, and soft drink is also good for chicken fajitas, guacamole, brisket, garlic porkchops, and carnitas. In addition, 7UP can be used to whip up a type of kimchi , a dish that is usually made from fermented vegetables. However, the 7UP website states that using soda means that this particular kimchi doesn't require fermentation. In fact, the dish only needs to stay in the refrigerator overnight.

In addition to using 7UP as an ingredient, the recipe for 7UP Can Chicken actually turns the soft drink's aluminum can into a cooking tool. The website instructs you to pour a third of the soda out of a can of 7UP, add four cloves of crushed garlic and four sprigs of thyme to the remaining soda, and then place the chicken onto the can so it can cook in an upright position in the oven.

Meth-laced 7UP was found in Mexico

7UP made headlines in 2017 for a very sinister reason. As Snopes reported, tampered 7UP that was laced with methamphetamine was sold in Mexicali, leading to one fatality and at least seven people becoming ill.

At the time of the incident, a spokesman for the Dr Pepper Snapple Group said that the company "owns and licenses the 7UP brand only in the U.S. and its territories" (via Washington Post ). He also emphasized that "We do not market, sell or distribute the brand internationally." As a result of the laced sodas, U.S. health authorities issued a travel warning and hospital network Banner Health released a statement in which their Poison and Drug Information Center's medical director advised the public to make sure the seals on foods and drinks were not tampered with or broken.

Snopes says that, beyond warning the public to be vigilant about the seals on products like 7UP, Banner Health also released a checklist of symptoms from ingesting meth-contaminated soft drinks. These included vomiting, an irregular heartbeat, a burning sensation in the abdomen or the esophagus, and breathing issues. In addition, Banner Health cautioned that these symptoms could come on suddenly and advised contacting either the Poison Control Center or 911 if the symptoms were severe.

7UP can be used as plant food

When Fresh Up Freddie was the animated mascot for 7UP, the product's box read, "Fresh Up with 7UP" (via YouTube ). However, it's very unlikely that anyone connected to that commercial or slogan (or the inventor of 7UP himself) thought this lemon-lime soda could freshen up a tree. Actor Rob Lowe revealed in 2019 on The Ellen DeGeneres Show that he uses the lemon-lime soft drink to keep his Christmas tree fresh and green (via Delish ).

The " 911: Lone Star " actor told Ellen, "I'm not really involved in the house, I live in the house, I love the house, but that's [my wife] Sheryl's domain. But when it comes to the Christmas tree, I am all over it. I'm obsessed with it drying out too soon." Specifically, the actor expressed concerns that the pine needles could become flammable if they started drying out and falling off the tree. However, he's found that a combination of 7UP and water keeps evergreens fresher longer.

Although this might sound like another false lifehack, there is evidence to back up Lowe's 7UP claims. Susan Han, a University of Massachusetts Amherst plant physiologist, told Scientific American that the acidity and sugar in 7UP can make it a good plant food (via Live Science ). However, she does caution that sugar can encourage microbes to grow in greater numbers, so if you try this trick at home, you might want to also add a few drops of bleach.

Advertising
Architecture
Creative Industry
Graphic Design
Illustration
Photography
Product Design
Publication
Food & Drink
Sustainability

Nicer Tuesdays

Ones to Watch

Review of the Year

Forward Thinking

The Next Generation

In Conversation

It's Nice That Podcast

Brand Partnerships

Newsletters

Terms & Conditions

Cookie Policy

Matt Alagiah

Jenny Brewer

Lucy Bourton

Olivia Hingley

Yaya Azariah Clarke

Elizabeth Goodspeed

About Extra Nice

Become a supporter

Extra Search

7Up’s first “major” brand overhaul in over seven years is punchy, but simple

The new identity aims to “better capture the brand essence”, while more minimal packaging reflects the growing trend of brands flattening and simplifying graphics.

7Up has undertaken its first refresh in over seven years, which includes a new international brand positioning and visual identity. The overhaul has been carried out by the PepsiCo Design and Innovation Team with the aim of getting closer to the “essence” of 7Up, in keeping with its international platform”, a release explains.

The design moves towards a punchier, though more minimal execution; it will be visible on packaging for 7Up and 7Up Zero starting March 2023. 7Up’s well-known green palette has been maintained, though the brand says it has added “zesty citrus tones”. Meanwhile, the logo has been extended to appear three-dimensional with “high-contrast lines” which creates the illusion of the 7 moving upwards. This slanted presentation echoes across assets and is in line with the brand’s "UPliftment" positioning. The illustrated icons of citrus fruit that typically appear on packaging have been flattened to appear as abstracted shapes.

Across assets, there are added geometric elements, and a greater sense of energy and dynamism. Though the wider changes are minimal, reflecting a recent wave of rebrands utilising flattened logos and sticking to long-standing graphic elements, such as the rebrand Everton F.C., which maintained Everton’s beloved tower icon , and an overhaul for Branston Pickle .

Mauro Porcini, SVP and chief design officer of PepsiCo, states: “Our new visual identity for 7Up was inspired first and foremost by the brand’s creation of moments of UPliftment throughout its history. The PepsiCo Design and Innovation Team created a bright and confident visual identity system that will echo across cultures, regions and languages.”

Gallery PepsiCo Design & Innovation Team: 7Up (Copyright © PepsiCo, 2023)

Hero Header

Further info.

design.pepsico.com

About the Author

Liz (she/they) joined It’s Nice That as news writer in December 2021. In January 2023, they became associate editor, predominantly working on partnership projects and contributing long-form pieces to It’s Nice That. Contact them about potential partnerships or story leads.

The Skittles brand refresh is a “nonsensical” nod to the sweet’s nostalgic and absurdist qualities

The view from mumbai: indian packaging design fusing heritage and contemporary culture, the gourmand gives lemons their time in the limelight, identity for talbott & arding emphasises the gourmet in graphic design, livity’s rebrand for coppafeel balances playfulness and urgency, headspace overhauls visual identity to become mental health all-rounder, pac, the performing arts centre at ground zero, debuts its branding, rspca entirely transformed in first brand facelift in 50 years, it's nice that newsletters.

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.

Bubbling Facts About 7 Up

Did you know that the original name for 7 Up was "Bib-Label Lithiated Lemon-Lime Soda"?

Although it may not be as popular as Coca-Cola , 7 Up is among the top soda brands in the world.

This refreshing lemon-lime flavored soda is always perfect on a hot summer day.

Since 1929, 7 Up has had plenty of time to make a name for itself, and that’s exactly what it did!

But being around for so long also means there’s an interesting history to learn, and facts to be read!

7 Up was derived from Orange Soda

The founder of 7Up Charles Leiper Grigg was an unsatisfied employee doing advertising and marketing for an orange soda company.

Eventually, he quit creating his own orange soda which he called “Howdy.”

Unfortunately with Orange Crush as his main competitor, Howdy was unsuccessful because it did not contain any actual orange juice.

Instead, it only had essential oils found in orange rinds, but it was not enough to compete with doctors now telling people how important Vitamin C is.

He turned his focus elsewhere, testing many different formulas over the course of two years.

Eventually, he developed a new drink called “Bib-Label Lithiated Lemon-Lime Soda” – what a mouthful!

This was eventually shortened to “7Up Lithiated Lemon Soda,” before it was shortened once more to just “7Up.”

The original recipe contained Lithium

Before the FDA banned lithium in beer and soft drinks in 1948, it was used by many people as an anti-depressant and mood lifter.

This is potentially where Griggs saw a business idea, realizing that packing his new beverage with lithium was a great marketing strategy.

And he was right! Ingesting lithium in the form of a tasty and refreshing soft drink, 7Up was a success, even considering it was introduced right as The Great Depression hit.

With his background in advertisement and marketing from his previous employment, it’s no wonder he was able to drum up this brilliant idea.

Of course, when lithium was banned from beverages, the formula for 7Up was changed 2 years later along with many other notable soft drinks that contained mind-altering substances.

But we can still enjoy it for what it is – a delicious and bubbly potion!

No one knows where the name 7 Up comes from

Even though we see the history of how the name was shortened to 7Up, nobody knows for certain what this came from or what it means!

There are a few theories, however.

The original recipe of 7Up contained just seven ingredients: sugar , carbonated water, the essence of lemon and lime oils, citric acid, sodium citrate, and lithium citrate. Back then, lithium was considered a beneficial mood enhancer, which is where the “Up” aspect of the name comes in.

When 7Up was first sold, it was produced in 7-ounce bottles. Most of the other competitor soft drinks were only sold in 6-ounce bottles.

Another theory is that Charles Grigg happened to see cattle branded with a similar mark. He realized that if a brand is distinctive enough to differentiate cattle, having such a brand for his new drink would help identify his beverage to consumers.

Some say that 7Up is a coded reference to the lithium that was originally in this notable soft drink – because lithium has an atomic mass of about 7.

One more speculation is that Grigg thought of it on the spot while rooting for sevens during a game of craps – a game which he won, thanks to those sevens!

Similarly, it is rumored that he won a fortune at poker due to the seventh “up” card which was dealt with him. With two theories involving card games, is it possible one of them is legitimate?

However, even with all of these theories, no one knows which one is true if any!

Which one do you think could be the most believable?

No matter what the case, Griggs took that answer with him to the grave.

Which of these facts surprised you the most? Let us know in the comments below!

Either way, now that you know all the best and most interesting facts about the background of 7Up, drop this knowledge on the people around you next time you crack open a can of this bubbly beverage!

Soft Drinks

The Daily Meal

The World War II Ace Pilot with No Legs

12 Delightful Facts About Lizards

14 Fresh Facts About Sprite

30 Surprising Facts About Microsoft

Pepsi briefly became the sixth largest military in the world

How Pepsi Became The Sixth Largest Military In The World

18 Refreshing Facts About Dr. Pepper

About the author.

Michelle Gabriel

Michelle Gabriel is a freelance writer and blogger and currently loving it! Her primary focus and passion is traveling, which she does full time and continues to be her preferred topic when composing articles.

Popular Today

Facts & Historic Events That Happened on May 12

May 12: Facts & Historical Events On This Day

22 Super Facts About Sunday

20 Marvelous Facts About May

May | Special Days of the Year

We have a thorough fact-checking process and a dedicated team verifying our content for accuracy. But occasionally, we may get things wrong, or information becomes outdated. If you believe something to be incorrect, please leave us a message below.

Latest facts.

31 Fun Facts About Cows For Kids

14 Inventions That Truly Backfired

15 Vivid Facts About Emerald, May’s Birthstone

20 Facts About Lily of the Valley & Hawthorn, May’s Birth Flowers

The Fact Site is the number one source for the most interesting & random facts about animals, celebrities, food, films, games & so much more. You will learn something about everything!

Popular Facts Lists

1000 Interesting Facts

100 Random Fun Facts

100 Mind Blowing Facts

100 Strange But True Facts

100 Interesting Space Facts

Popular Pages

2024 Events & Facts

Big Questions

Today In History

World Records

Information

The Fact Shop

Design, branding and business – The Official Turbologo blog

Need a logo? 🎨 Design Your Brand Identity

Logo Generator Online / Blog / 7UP Logo Design – History, Meaning and Evolution

7UP Logo Design – History, Meaning and Evolution

It’s hard to imagine that Coca Cola once was struggling to compete against various companies on the market. It seems impossible to invent a carbonated beverage of the same quality. However, a certain beverage worthy of taking Coca Cola place was contrived in 20s. It was called Lithiated Lemon-Lime Soda and it quickly became extremely popular. It even was called uncola. And can possibly imply that it was Sprite. However, the first soda to rival Coca Cola was bearing 7up logo. And today we are going to tell you its story.

Create your own logo with Turbologo logo maker. It takes less than 5 minutes and no design skills needed.

Lock, Stock and 7up

Despite an excellent taste, the new product failed at the market due to its name. Would you buy something that is called “Bib-Label Lithiated Lemon-Lime Soda”? You are supposed to drink it after all. The customers clearly were cautious with that thing. The drink creator, Griggs, finally realized that it takes a good naming to sell his beverage. He decided to simplify the name, but still took some time to develop a new logo design .

There are many rumors regarding origins of the name, ranging from lithium atomic number to Snow-white and the seven dwarfs. However, the name comes from 7up card game. A trump-card brings seven points to a winner. The new naming was accepted and the soda drink was too. Glass bottles were selling like hot cakes. Aluminium cans were adopted in 60s. The thing is that their capacity was 7 ounces. And it’s not just a coincidence!

A beginning of 7up logo history

The uncola identics wasn’t much different from current one. As fonts were changing, the meaning of 7up logo remained the same. There weren’t any hidden meanings however, it was only the name and nothing more. A background pattern all over can was comprised of bubbles.

Somewhat later, they added a red spot mascot. They say it symbolizes beverage creator’s red eyes. It is said he was an albino, but we can’t tell for sure as we have only black and white photos. Anyway, the spot took its place in 7up logo. There even is a game about the adventures of… the red spot. And was very popular back then.

7up logo evolution

A combination of green background, white inscription and red spot remained in every adopted rebranding. One of the most palatable variations was designed in 90s. Sales were high those days and it was this logo variation that we all remember well even today. It featured black outlining and dynamics. Also, Helvetica Neue Cond Heavy Oblique is one of the most famous fonts in 7up logo.

Millennium evologo featured a green outlining and traditional white inscription. “Up” has been moved into the red spot. Designers have made it more informative with no additional alterations. As you can see, there always is room for improvement, and you don’t have to make your depiction bigger. What’s more the company has adopted another rebranding recently. This time it has been vintage designed. Critics have generally accepted the design, though they haven’t noticed something extraordinary about the logo.

Blog editor and content marketing specialist at Turbologo. Writing about Marketing and design. Victoria’s articles contain useful tips on how to build a brand and promote it online.

Share with friends

How to choose the right color for your logo

T-shirt Design Inspiration

Designing Appetite: A Showcase of the Best Restaurant Logos

Branding colors: how to choose, meanings

Walmart Logo Design – History, Meaning and Evolution

Wendy’s Logo Design – History, Meaning and Evolution

How to Design a Logo with a Slogan for New Website

The 9 Types of Logos & How to Use Them in the Design

The Meaning and Evolution of the 7UP logo

After Pepsi and Coca-Cola, we continue to discover soft drink logo stories. Today, we are looking at one of the most famous tonics in the world, which previously contained a certain drug: 7UP. Spoiler Alert: this drug is no longer used in the manufacturing of the drink!

A few words on the history and creation of the 7UP brand

Why 7up is called this way who now makes 7up products.

In 1929, in Missouri, USA Charles Leiper Grigg founded 7UP. At the time, it was called Bib-Label Lithiated Lemon-Lime Soda, which is a pretty long name to write on a carbonated beverage bottle. As you may have noticed in the name, 7UP originally included the ingredient Lithium. We reassure you this is no longer the case. Lithium was used in the manufacturing of the 7UP for its reputation. People thought that lithium had a positive effect on mood, it was considered an antidepressant. It was therefore a great advantage for the company to highlight that this was in their product. Lithium remained an important ingredient in the production of 7UP until 1948.

Regarding the name of the product, the first name was simply a statement of the ingredients of 7UP. "Bib-Label Lithiated Lemon-Lime Soda" was an acidic soda, containing lemon, lime and lithium. Over time, the product name was narrowed to just three characters to form 7UP. This happened in 1936. So why 7UP? No one has ever confirmed the different theories around this name, but here are the three most popular hypotheses:

The "7" would be the number of ingredients in the original recipe: Lithium, lemon, lime, sodium citrate, carbonated water, sugar and citric acid. The "UP" represented the jovial mood of consumers which would be enhanced thanks to lithium.

The "7" could also represent the atomic mass of lithium which is 7.

Finally, this name could have been chosen in order to taunt their main competitor, Coca-Cola, on the size of the bottle. The "7" may have represented the ingredients of the drink and the "UP" would refer to the size of the bottle which would be larger than that of Coca-Cola.

There are other theories such as references to different games. Unfortunately, there is little chance of knowing the real reason.

Today, there are 3 7UP products: the original recipe, which is not the recipe of the 30s, the sugar-free version and a cherry version. As well, the company remained in the hands of its creator for a long time, but it is now Keurig who owns the rights to 7UP.

It's now time to discover the history of the different logos of 7UP.

The first 7UP logo

We are going to talk about the first logo with the name 7UP, as the original name did not have a logo to speak of.

The first 7UP logo appeared in the 40s and would remain the same for almost 30 years. In this badge logo , we see the name of the product 7UP written in white sans serif font with a black 3D effect that added depth. There was also a red background. Red, in the case of 7UP, may have represented consumers' love of the drink. In fact, thanks to lithium it was considered a medicinal drink, making it very popular. The several white circles represented bubbles of course, the gaseous effect of the drink and brings a lightness effect. Similar to Red Bull with wings, drinking 7UP will make you feel light. We can also see at the top and bottom of the badge, a black line, like the movie frames of the films of the 30s. It could be a nod to the rise of color cinema.

The evolution of the 7UP logo, beverages, and flavors

There are different reasons that led to the redesign of the 7UP logo. One of them was a drop in sales. Sales began to drop when lithium was removed from the recipe which made 7UP a simple tonic. The company called on Walter Thompson to restore the image of 7UP. A very simple 7UP logo was created in the 70s. It was now an all-red rounded corner square, still signifying love. We said goodbye to 3D in the writing of the name. The text would appear only in white in the center of the red square. This logo was launched with different television advertising campaigns that helped revive the lemon-lime soda brand.

A few years later, in 1980, a new component appeared on the logo: a red circle that separated the "7" and "UP". This circle could refer to the small bubbles of the first logo. It also referred to the mascot used in commercial advertisements.

IIt was barely 7 years later that the design of the 7 UP logo changed. We said goodbye to the red badge square. We saw a slightly combined logo with the name of the product and the red circle from the previous redesign. Another change: the logo was again in 3D to add a depth effect. The name also changed color: goodbye white and hello green. The green color referred to one of the ingredients, lime, but also to the natural side of the drink.

In 1995, a new logo was created, following the acquisition of the company. There would only be 5 years left. It was a logo in the art nouveau style. It was a logo with a more asymmetrical shape with a red circle that now looked like a lime and an elongated 7. They also added the text "the uncola" to say that it was not cola, in reference to a successful commercial from the 70s.

Finally, the brand would decide to emphasize its natural side, whether in terms of typography or ingredients. 7UP was again written in white with a green outline. The red circle grew in size to represent the mascot, who was now a game character. To show the natural side, there was now a banner stating that they use natural flavors in yellow and green, the colors of lemon and lime. The entire logo was now tilted upwards to show the good effects of the drink.

In 2010, the second last logo was released, which looked a lot like the emblem we know today. This logo was created by paying homage to the old logos. We see emerald-green as the outline of 7UP. The red circle remained the same as the previous logo. The tilt of the logo has also intensified.

The current 7UP logo appeared in 2015. It has many similarities with the previous logo. However, we saw that the colors were more matte and the outline of 7UP was a less vibrant green and more forest green.

Update: New 7UP logo for 2023

As we have seen, brands like to refresh their logo from time to time. 7UP aimed for a new look in 2023, and we must say that the result is quite interesting! First, they used a 3D effect that is both not too much and modern using different colors and shadings. Second, it is simple, but efficient. Third, the packaging works well with the new look. Fourth, the rebrand is successful because it includes parts of the past versions. We must say that it is one of our favorite new logos of this year!

How to get inspired by 7UP to create your logo?

The main component you can use to create your logo is simplicity. Whether in the name of the product or the colors used. 7UP took the main colors of the ingredients to create their basic logo, but also for their various redesigns over the years. There was also consistency in the 7UP logo versions. They kept the basic design of the logo and played with certain components to see which one worked best.

Now you know everything you need to know about the history of 7UP. Discover now the evolution of the Pepsi logo , one of the great competitors of Coca-Cola and 7UP.

More tips and tricks on the blog

Design 07.05.2024

Branding 03.05.2024

Design 29.04.2024

Don't wait! Create your own logo now!

Was 7UP Discontinued?

A routine review of content labeled satire., snopes staff, published dec. 16, 2020.

About this rating

On May 15, 2020, Ringsssss published an article claiming that Keurig Dr Pepper announced it would discontinue production of 7UP due to “slow sales” beginning on Dec. 1.

Kuerig Dr Pepper Has Announced That They Will Be Discontinuing Production Of 7 UP Due To Slow Sales. December 1st Will Be The Last Day Of Production. 2020 Strikes Again. Burlington, MA- Kuerig Dr Pepper has announced that the company will no longer produce the long running citrus drink 7 UP. CEO Robert Gamgort made the announcement early May 11th regarding the long running beverage. Sales have been at an all time low. “7 UP has meant so much to all of us over the years. All of us over 50 that is. The youth in America have no use for the drink. Long ago are the days where one would ask for some 7 UP to ease an upset stomach. No one is ordering 7 and 7’s anymore. Quite frankly it’s been long overdue to put this soft drink out to pasture. Kuerig Dr Pepper will use the rest of 2020 to sell off what is left and to finish promotions already under contract”, [sic] said Gamgort.

This item was not a factual recounting of real-life events. The article originated with a website that describes its output as being humorous or satirical in nature, as follows:

Ringssss described itself as a “fabricated satirical newspaper and comedy site” that uses “invented names in all of its stories, except in cases when public figures are being satirized.”

In the case of this article, Gamgort is a real figure and began serving as the role of executive chairman of the board, president, and CEO of Keurig Dr Pepper since 2018.

For background, here is why we sometimes write about satire/humor.

By Snopes Staff

Where Is The Expiration Date On The 7UP Bottle?

Last updated on October 26th, 2022 at 05:20 pm

Different products carry their expiration dates on different parts of the packaging.

For instance, different 7UP bottles may have expiration dates engraved on different parts of the bottle.

Therefore, it is hard for many customers to pick the exact spot. So, many of them wonder where exactly this piece of information is printed.

The expiration date soda of 7UP is easy to find when you inspect the bottle. It is spread across the different parts of the bottle body. It is often situated at the base of the bottle or can of the 7UP soda. Sometimes, you can find it at the bottle’s neck or shoulder.

Does 7UP Have An Expiration Date?

Where Is The Expiration Date on The 7UP Bottle

Yes! The 7UP cans or bottles do come with an expiration date. Unfortunately, so many fail to realize that.

For the Pepsi and coke brands, their expiration dates are written in a clear and easy-to-understand way which is why discovering the expiration dates of soda becomes easy.

However, few of the 7UP manufacturers stamp an expiration date or sell-by date (a term used to indicate the date you should sell a perishable product ultimately), while others just stamp a born-on date (an indication for the date, month, and year of the manufacturing of a product).

Regardless, check the lid of the product bottle or the base to find the expiration date. Though, expiration dates on 7UP are usually printed in codes.

And that is the essence of this article, to put you through your and give you an optimum understanding of 7UP.

How To Read Expiration Date on 7UP Bottle ?

As stated initially, you can pick up a coke bottle and swiftly identify its expiration date.

But for 7UP cans or bottles, these expiration dates are usually written in codes.

So even when you come across it, you may fail to note that you saw the expiration date unless someone tells you about it.

Though most people do not see it as crucial, you must know how to read the expiration date of soda.

The following are steps that you could follow to identify a sell-by date on your 7UP can.

Take up the 7UP can and turn the bottle to see the bottom area of the can . Then, you would find a print or label in this format; Date/Month/Year.
Looking closely, you will find that the code written on it has five digits. Now, the first two digits are the year. While the three other digits are the year’s date, indicating the product’s manufacturing.

Here is what it looks like; January 1st = 001 , and December 31st= 365 or 366 days , depending on the year’s status.

Nonetheless, the last five digits read the MM/DD/Y on the product print for more extended codes.

Do you now see where 7UP expiration date locations are labeled? Here you go again, the lid or bottom of the 7UP can or bottle.

The only issue with reading the expiration dates on 7UP is calculating those codes to get the apt day and year as intended by the manufacturer.

Where Is The Expiration Date on 7UP Can?

The expiration date on 7UP can be either on the bottom side of the can or at the neck of the can.

Usually, the manufacturer arranges the manufacture date in this format, MM DD Y. You must note the shelf life months for 7UP soda.

The expiration date for the regular soda that is produced traditionally is nine months. Then, diet soda has three months.

It is less sugary. Remember that seeing the print or label does not guarantee your comprehension of what is written on it.

That is more of a reason why you should read this piece and understand how better you can grasp the codes on 7UP can or bottle.

Generally, you can always locate the sell-by date or born-on date on the bottom of the product.

And that the first two digits imply the year, whereas the remaining 3 imply the day of the year to which the soda would expire.

If you have no idea about the 7UP beverage, you can barely even think about where the 7UP expiration date is, right?

7UP can remain active and suitable for drinking for six to nine months after the expiration date you see on the container if a ppropriately stored and unopened.

But once open and drunk, it’s a race against time to have it consumed. It will for sure become flat and nasty tasting after some time.

The shelf life relies entirely on several factors, such as selling with the shelf life months in mind and how the Coke was stored.

So it is pertinent that you know the expiration date of your 7UP as a seller or consumer to get optimum value for your buck.

Why Are There No Expiration Dates on 7UP?

First, you should debunk the belief that there are no expiration dates on 7UP because they are. However, these expiration dates on sodas are encoded.

But, of course, you and I know that not everyone would understand coding, which makes it automatically a problem.

So many times, you have seen these codes on 7UP cans and bottles but neglected them because you were clueless about where and how 7UP codes are.

Without much ado, there is an expiration date soda on these cans. You can locate these codes on the bottom part of the can or bottle.

These codes are time, date, batch, location, and when to throw away the 7UP products.

Sometimes, it could be labeled or stamped on the top of the product or the base of the 7UP can.

Unfortunately, most of these carbonated drinks have their expiration date on the bottom of the aluminum.

Moreover, you could wonder if these bad soft drinks can become harmful to your health when you take them in after the said sell-by date by the manufacturer.

Even if there is a thing as bad soft drinks, they don’t go extremely bad to the extent of causing damage to your health.

After all, soda ingredients are; water, sugar, and some chemicals that are not considered detrimental to health.

What Is The Code on This 7UP Two-Liter?

Just as the regular 7UP bottle size , the codes are written on it are the same as those written on the 7UP 2 liters.

What differs is the size. One is for just one person and the bigger one for probably, family and friends.

So to note the codes on the 7UP 2 liters, you should check the bottom of the can, bottle, or lid and identify the codes.

The codes come in 5 digits . The first two digits display the expiration year, while the other three display the day of the year when the 7UP soda would expire.

Here are 7UP bottle types and the location of their codes:

For any 7UP bottle or can, you can easily find the expiration date below the bottle.

And when you do, try to decode the digits mentioned in this article.

I believe by now, you are more informed about how to read expiration dates and where to find them on these bottles.

How Many Cups Are In A Can Of Green Beans? (Must Know)

Can Pizza Dough Be Made in Advance? (Explained)

Amex at Pizza Express? Uncovered Facts!

Chipotle Bowl: What’s in it? (Read This First)

How To Make Pedialyte Taste Better? (Follow This)

This is How Many Graham Crackers Are in A Box!

International

Witness testimony in Trump's hush money trial wraps for the day

From CNN's Kara Scannell, Lauren Del Valle, Jeremy Herb and Sabrina Souza in the courthouse

Witnesses walk through how bills were paid at Trump Org. Here’s what happened in court and why it matters

From CNN's Elise Hammond

Jeffrey McConney, right, testified on Monday. He was a longtime Trump Organization controller.

In the hush money trial against the former president, prosecutors called two witnesses Monday who worked in accounting in the Trump Organization: Jeffrey McConney , a former Trump Org. controller, and Deborah Tarasoff , an accounts payable supervisor.

McConney walked the jury through the paper trail that showed how executives organized and paid back Michael Cohen for the money he sent to Stormy Daniels’ attorney. This is important because at the heart of the trial — the falsification of business records — are the payments to Cohen, which were listed as retainer fees.

Tarasoff described in more detail how checks were paid at the organization and when Trump’s approval was needed for payments.

Here’s what happened in court today:

Jeffrey McConney

McConney testified that he had a conversation with Allen Weisselberg , former chief financial officer of the Trump Org., about a need to “reimburse” Cohen . McConney then showed jurors 12 checks, each for $35,000 , that were paid to Cohen in 2017. Cohen sent invoices for those checks and asked that the payments be listed as part of a “retainer agreement.” As previous testimony in the trial revealed, there was no actual retainer for Cohen.
McConney also explained to the jury why Cohen was paid $420,000 in all and how each check was cut, first from Trump's revocable trust and then from his personal account .
The jury also saw business records relating to the payment to Cohen that are tied to several of the 34 falsifying business records charges against Trump. The records show several rows and columns organized to record the payments.
On cross-examination, Trump attorney Emil Bove questioned McConney about his knowledge of Trump's role in these payments. "President Trump did not ask you to do any of the things you described?" Bove asked. "He did not," McConney testified. He said he was told to do this work by Weisselberg. McConney also said he did not know if Cohen did legal work for Trump in 2017.

Deborah Tarasoff

As accounts payable supervisor, Tarasoff said she would get an approved invoice , enter it into the system, cut the check and get it signed. Tarasoff testified that Trump or his sons needed to approve invoices of more than $10,000 and Trump was the only person who authorized checks from his personal account , including during his presidency.
Tarasoff said Trump would sign the checks by hand. She said they were signed in black Sharpie . Tarasoff said Trump did not always sign the checks, even when Weisselberg approved them. He would “write 'void' and send it back,” she noted.
Before Trump was president, Tarasoff testified that she “ would cut the check , put it with the backup and bring it over to Rhona (Graff) who would bring it in to Mr. Trump to sign,” referring to Trump’s former longtime assistant. The invoices and the checks were stapled together, she said, with the check on top of the invoice. When Trump became president, Tarasoff said they would mail checks to the White House .
The jury was shown the voucher form that said "retainer" in the description line that Tarasoff said she obtained from the invoice. Tarasoff also confirmed each of the $35,000 checks with Trump’s signature were sent to Cohen.
On cross-examination, she acknowledged that she was not present for conversations between Trump and Weisselberg about the payments. She also said she worked with Trump's children Eric, Don Jr. and Ivanka Trump, over the years. Tarasoff still works for Trump Org., which means she works for Eric Trump, who was also in the courtroom today.

What’s next: Prosecutor Joshua Steinglass estimated they still need about two weeks from tomorrow to make their case. He stresses that's a very rough estimate. The defense will also get an opportunity to call its witnesses after that if they choose.

Judge Juan Merchan ruled that Trump again violated his gag order for his comments about the jury.

Gag order hearing: Judge Juan Merchan found Trump in contempt for violating the gag order again, specifically concerning comments he made about the makeup of the jury in this case. Prosecutors had alleged Trump violated the gag order on four separate occasions . The judge ruled that the three other comments did not violate the order. "Going forward this court will have to consider a jail sanction," Merchan said, noting the $1,000 fine is not stopping him, but he told Trump “incarceration is truly a last resort .”

Remember: Trump faces 34 counts of falsifying business record s. Each criminal charge relates to a specific entry among the business records of the Trump Organization, according to the indictment . Prosecutors allege that Trump allegedly disguised the transaction to Daniels as a legal payment and falsified business records numerous times to “promote his candidacy” in the 2016 election.

Prosecutors roughly estimate they need about two more weeks to make their case

Judge Juan Merchan asks the prosecution how they're doing on timing for making their case.

Prosecutor Joshua Steinglass says they're doing "well," but estimates they still need about two weeks from tomorrow. He stresses that's a very rough estimate.

Trump tapped defense attorney Todd Blanche's arm as Steinglass made the estimation.

What Deborah Tarasoff said in just over an hour of testimony

From CNN's Kara Scannell, Lauren del Valle, Jeremy Herb and Sabrina Souza

Deborah Tarasoff, who worked in the Trump Organization accounting department, testifies on Monday.

Deborah Tarasoff, an employee in the Trump Organization’s accounting department, testified for just over an hour Monday about the check-writing process at the company.

Tarasoff helped arrange the 12 checks for $35,000, each signed by Donald Trump and sent to former attorney Michael Cohen in 2017 as reimbursement for the $130,000 hush money payment to Stormy Daniels.

She testified that after 2015 any invoice over $10,000 had to be approved by Trump or one of his sons. When she created the checks, Trump would sign them, she testified — or, if he disapproved, he would write “void” on them, she said.

"If he didn’t want to sign it, he didn’t sign it," she said. She knew he was the one signing them because, "It was signed in Sharpie and it was black and that’s what he uses."

She testified she had no decision-making authority but followed instructions, including getting invoices approved, entering them into the system, cutting the checks and getting them signed.

On cross-examination, she acknowledged that she was not present for conversations between Trump and former Trump Org. CFO Allen Weisselberg about the payments.

Judge tells jury they'll wrap up early today

"Jurors we're going to stop a little bit early today," Judge Juan Merchan tells the jury.

The jurors are now leaving.

Tarasoff is off the stand

Trump attorney Todd Blanche just wrapped up his cross-examination of Deborah Tarasoff.

There won't be a redirect, and Tarasoff is off the stand

Tarasoff says she doesn't know what happened to Cohen checks after they were mailed but they returned signed

Trump attorney Todd Blanche also noted that Deborah Tarasoff was not present for conversations between former Trump Org. CFO Allen Weisselberg and Donald Trump.

"When Mr. Weisselberg on some of the emails or Mr. McConney told you to go ahead and pay it, generate a check, you didn’t get permission from President Trump himself, correct?" Blanche said.

"Correct," she said.

She clarified with Blanche that all the checks to Michael Cohen shown in court were signed and that she doesn't know what happened with the checks after she mailed them to the White House.

But she did receive them back in the mail signed.

Blanche follows up with more questions about invoices

Attorney Todd Blanche is asking Deborah Tarasoff if Trump was focused on getting ready to be president during the start of 2017.

"I think so," Tarasoff replies.

Blanche follows up and asks whether the requests to pay for invoices "happens all the time?" Yes, Tarasoff says.

Blanche is trying to rehabilitate earlier testimony from Tarasoff that Trump would sometimes void checks for invoices he didn't want to pay. "If he didn’t want to sign it, he didn’t sign it," she testified earlier.

Tarasoff says Trump Org. is family-run and says she's worked with Don Jr., Eric and Ivanka Trump

Deborah Tarasoff confirms to defense attorney Todd Blanche that the Trump Organization is a family-run business. She says she has worked with Trump's children Eric, Don Jr. and Ivanka Trump over the years.

Trump is fully turned 90 degrees in his chair while Tarasoff is testifying. His arm is over the back of the chair, and he's facing toward Tarasoff.

Prosecutors have finished their questioning of Tarasoff

Prosecutors have wrapped up their questioning of Deborah Tarasoff. Trump attorney Todd Blanche is now starting his cross-examination for the defense.

Please enable JavaScript for a better experience.

IMAGES

Más auténtica y fresca que nunca 7UP se renueva
Marketing mix of 7Up
7UP Logo History: The 7UP Logo Evolution And Meaning
7up Ad poster on Behance
7Up's new look is a delightful refresh on a classic logo
7up PNG Images Transparent Free Download

VIDEO

7-Up Salad
Seven
A 7up Advertisement
7Up Logo/Commercial History
7up រចនារូបរាងថ្មី ទាន់សម័យ
[Présentation] BMW série 3 E46 Berline Prav_e46.07

COMMENTS

The History of 7UP and Charles Leiper Grigg
The investment firm Hicks & Haas bought it in 1986. 7UP merged with Dr. Pepper in 1988. Now a combined company, it was bought by Cadbury Schweppes in 1995, a more likely marriage of chocolates and soft drinks. That company spun off the Dr. Pepper Snapple Group in 2008. Lemon-lime flavored soda 7UP was invented in St. Louis by Charles Leiper ...
7-Up history, plus find out the soda's (terrible) original name
7-Up history: How to succeed by starting wrong (1971) from The Journal Times (Racine, Wisconsin) August 19, 1971 . The success story of 7UP, The Uncola, now the third-largest soft drink seller in the nation and throughout the world, reads like "how to succeed by starting all wrong." According to Ben H. Wells, president of The Seven-Up Co., the world-famed soft drink had at least three ...
7 up
History •Throughout the 120 years of soft drink manufacturing and marketing, three brands have traditionally led the pack: Coca Cola , Pepsi Cola , and 7up . •Although 7up got left behind in the so-called "cola wars" of the 1960s and 1970s, the lemon-lime alternative was a consistent third-place finisher for most of the 20th century. 4. You ...
7UP (History, Marketing, FAQ & Commercials)
1975 - In 1975, they became the first soda available in one-liter bottles, and they came up with the catchphrase, "Follow the liter.". 1987 - 1987 had two different marketing and product tricks. The first was to offer a new flavor. In 1987 Cherry 7UP was born. Along with the addition of this flavor, Spot.
How 7 Up Became a Global Soft Drink Brand Despite Its Bizarre History
The original recipe for 7 Up, known as "Bib-Label Lithiated Lemon-Lime Soda", was created by Charles Leiper Grigg in 1929. Grigg was a former employee of an orange soda company, but he quit ...
7 Up
Mitsuya Cider, Sprite, Bubble Up, Starry. Website. www .7up .com. 7 Up (stylized as 7up outside the United States) or Seven Up is an American brand of lemon-lime-flavored non- caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo .
7UP brand profile U.S. 2022
In October 2022, about 25% of U.S. soft drink drinkers had heard about 7UP in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 27% ...
History of 7up
History of 7up. Charles Leiper Grigg was born in 1868 in Price's Branch, Missouri. As an adult, Grigg moved to St. Louis and started working in advertising and sales, where he was introduced to the carbonated beverage business. By 1919, Charles Leiper Grigg was working for a manufacturing company owned by Vess Jones.
7UP soda was invented in St. Louis. Here's its history
A 7UP advertisement in an October 1958 edition of Reader's Digest. Bogost discovered that the first commercially successful lemon-lime soda, 7UP, was invented in St. Louis in the 1920s by Charles Leiper Grigg. 7UP became a nationally known brand by the 1930s and was made, in a number of ways, by the cultural and market forces of beer, water and ...
The Evolution of 7UP: A Journey from its Original Identity to a Global
7UP's rebranding was a pivotal moment in the beverage industry. It highlighted the importance of a simple, memorable brand name in marketing. The evolution of 7UP's marketing strategies, particularly in Nigeria, is a testament to the brand's adaptability and understanding of local markets.
7UP Marketing Strategy & Marketing Mix (4Ps)
The 7UP drink has tough competition from Limca of Coca-Cola. With the market share of more than 25% 7Up has continuously changed its marketing and operational strategies. 7UP is marketed as the healthier drink than other soft drinks in the market as it contains natural ingredients. In India, Lemon water is among most famous drinks in India.
The Untold Truth Of 7UP
According to Newsweek, 7UP ranked as the 10th-most popular soda in the United States in 2021, earning just shy of $1 billion in sales. The brand's current success is just the latest chapter in the history of this soft drink — a history that spans more than 90 years.
7Up's first "major" brand overhaul in over seven years is punchy, but
7Up has undertaken its first refresh in over seven years, which includes a new international brand positioning and visual identity. ... This slanted presentation echoes across assets and is in line with the brand's "UPliftment" positioning. The illustrated icons of citrus fruit that typically appear on packaging have been flattened to appear ...
7UP New Brand Identity
One of the first strategic choices we made was to maintain the iconic green color of 7UP and make it the keystone of a bright, confident visual identity system. Next, we added citrusy hues to give the punchy palette a fresh vibrancy reflective of its crisp taste. By angling our new logo up, we added a splash of upward dynamism, infusing the ...
7UP rebrands with fresh look that is "all about being uplifting"
7Up has rebranded for the first time in seven years. "We wanted to create a new fresh look that was more aligned to the time we live in and the positioning of the brand that is all about being ...
7up® Is Spreading Moments of Upliftment With Its International
As part of 7UP's commitment to inspire people to make better choices, the brand is on a mission to reduce added sugars across its portfolio, helping them choose a balanced diet, without taste ...
How 7UP used social to connect with a younger audience
7 UP is one of the world's most recognisable brands, but in the past that branding has often danced between a variety of campaigns and messages. Where competitors have stuck with a central, continuous tagline like "The Real Thing", 7 UP has given us everything from psychedelic 'Un-cola' taglines to Fido Dido, with mixed success.
Bubbling Facts About 7 Up
The original recipe of 7Up contained just seven ingredients: sugar, carbonated water, the essence of lemon and lime oils, citric acid, sodium citrate, and lithium citrate. Back then, lithium was considered a beneficial mood enhancer, which is where the "Up" aspect of the name comes in. When 7Up was first sold, it was produced in 7-ounce ...
7up Advertising Campaign
May 31, 2013 •. 17 likes • 19,042 views. Jessica Dunning. Business. 1 of 16. 7up Advertising Campaign - Download as a PDF or view online for free.
7UP Logo Design
7up logo evolution. A combination of green background, white inscription and red spot remained in every adopted rebranding. One of the most palatable variations was designed in 90s. Sales were high those days and it was this logo variation that we all remember well even today. It featured black outlining and dynamics.
The Meaning and Evolution of the 7UP logo
The first 7UP logo appeared in the 40s and would remain the same for almost 30 years. In this badge logo, we see the name of the product 7UP written in white sans serif font with a black 3D effect that added depth. There was also a red background. Red, in the case of 7UP, may have represented consumers' love of the drink.
Was 7UP Discontinued?
Snopes Staff. Parent company Keurig Dr Pepper announced in May 2020 that it would be discontinuing its popular citrus drink, 7UP, with the last day of production being Dec. 1, 2020. On May 15 ...
Where Is The Expiration Date On The 7UP Bottle? 2024
The expiration date on 7UP can be either on the bottom side of the can or at the neck of the can. Usually, the manufacturer arranges the manufacture date in this format, MM DD Y. You must note the shelf life months for 7UP soda. The expiration date for the regular soda that is produced traditionally is nine months.
Day 12 of Trump New York hush money trial
Former President Donald Trump's hush money trial continues in New York. Follow here for the latest live news updates, analysis and more.