marketing ethics dissertation topics

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The ultimate list: 100 exceptional marketing thesis topics for 2024.

Welcome to Research Rebels, the innovative academic support platform for marketing students embarking on the exciting yet challenging journey of thesis writing. As we approach 2024, we've curated 'The Ultimate List: 100 Exceptional Marketing Thesis Topics' to spark your curiosity and guide your research endeavors. Our list encompasses a wide range of topics, from the ethics of pharmaceutical marketing to the nuances of international business leadership. Each topic is designed to inspire your analytical skills and help you create a compelling dissertation that stands out. Dive into our list and discover the perfect subject for your academic masterpiece!

Key Takeaways

Our list provides a diverse range of marketing thesis topics that cater to various interests and academic focuses.
Each topic is chosen to challenge students to think critically and apply innovative research methods.
The topics cover current trends and ethical considerations in marketing, reflecting the dynamic nature of the field.
Students can leverage these topics to showcase their understanding of complex marketing concepts and strategies.
Research Rebels is committed to supporting students throughout their thesis journey with engaging content and expert guidance.

1. Pharmaceutical Marketing Ethics

Let's talk about the elephant in the room: Is pharmaceutical marketing ethical? It's a question that's been on everyone's lips, especially when you consider the fine line between informing and influencing patients. Now, you're diving into a thesis topic that's as controversial as it is crucial.

First off, you'll want to explore the ethical dilemmas faced by pharmaceutical companies. This includes the tug-of-war between profit motives and patient well-being. How do they balance the scales? And what about the role of healthcare professionals in this marketing mix?

Here's a quick list to get your gears turning:

The impact of direct-to-consumer advertising on patient choices.
Regulations surrounding pharmaceutical marketing practices.
Case studies of ethical breaches and their consequences.

Remember, your thesis isn't just an academic exercise; it's a chance to contribute to a vital conversation. With journals like 'Clinical Ethics' and 'Research Ethics' delving deep into these issues, you've got a wealth of knowledge at your fingertips. So, roll up your sleeves and get ready to tackle the ethical quandaries of pharmaceutical marketing head-on!

2. Gender Differences in Purchase Behavior

Ever wondered why your shopping habits might differ from those of your best friend of the opposite gender? Well, you're not alone! Gender differences in purchase behavior are a hot topic in marketing research. It turns out, men and women often have distinct approaches to buying, influenced by a variety of factors including emotions, practicality, and even societal expectations.

For instance, studies have shown that women are more likely to engage in hedonistic shopping, seeking pleasure and entertainment, while men tend to focus on the functionality and efficiency of their purchases. This isn't just about who prefers shopping for shoes over power tools; it's about understanding the underlying motivations that drive purchase decisions.

Women are more likely to be influenced by social media trends.
Men often prioritize product specifications and quality.
Both genders value price, but may weigh it differently against other factors.

Recognizing these differences can be crucial for businesses aiming to target their marketing strategies effectively. If you're diving into a thesis on this subject, consider exploring how gender impacts consumer preferences and decision-making styles . You'll find a wealth of information, from academic writing guides to interview studies, that can help you craft a compelling argument or uncover new insights into consumer behavior.

3. Impulse Buying and Effective Advertising

Ever wondered why you end up with a cart full of items you didn't plan to buy? Welcome to the world of impulse buying , a marketer's dream and your wallet's nemesis. Advertisements are designed to evoke emotions within consumers, as emotions can greatly influence impulsive buying decisions. By appealing to consumers' desires, marketers can tap into the spontaneous side of shopping.

The relationship between time pressure and consumers' impulsive buying is a hot topic for any marketing thesis. This study will help e-commerce retailers and broadcasters understand consumers' impulse buying behavior better and develop more flexible marketing strategies. Here's a quick list to get you started on the factors influencing impulse purchases:

Persuasion by social media and targeted advertisements
Limited-time offers creating a sense of urgency
Product placement and in-store promotions
The role of convenience in online shopping environments

Acting on a sudden urge to buy can be triggered by various online antecedents, especially for young consumers. Persuasion by social media and targeted advertisements act as primers for impulsive shopping in online environments. So next time you click 'Add to Cart' on a whim, remember, there's a whole science behind that urge!

4. Social Media Marketing

Hey there, future marketing maven! Ready to dive into the dynamic world of social media marketing ? It's a digital playground where creativity meets strategy, and the rules are always evolving. Stay ahead of the game by exploring the latest trends and research topics that will dominate in 2024.

For starters, let's talk about the trends. Video content is still king, but now there's a twist— long-form content is making waves, offering depth to the usual quick clips. And playful content? It's becoming the new face of brand personality, so don't be afraid to let loose and have some fun with your campaigns.

When it comes to research, there's a goldmine of topics to explore. From the influence of social media on mental health to its effects on child development, the scope is vast. And let's not forget about the SEO power of social media video —it's a must for your strategy.

Here's a quick list of hot topics you might want to consider for your thesis:

The impact of posting times on social media engagement
AI in social media data sorting: efficiency vs. trust
Digital marketing strategies of streaming giants like Netflix
The unique role of micro-influencers on Instagram

Remember, the key to nailing your thesis is to pick a topic that not only excites you but also has the potential to add value to the field. So, go on, pick a topic that sparks your curiosity and could potentially revolutionize the way we think about social media marketing!

5. Black Friday Analysis

So, you're diving into the Black Friday frenzy, huh? Well, it's not just about snagging the best deals anymore. Understanding consumer behavior during this shopping extravaganza can be a goldmine for your thesis. Let's break it down:

First off, consider the psychological triggers that drive people to camp outside stores at ungodly hours. Is it the discounts, the competition, or just the thrill? Then, there's the digital battlefield—how online retailers are changing the game with targeted ads and flash sales.

Here's a quick list to get you started on your Black Friday analysis:

The evolution of Black Friday sales strategies over the years.
Consumer sentiment analysis: Are people loving or loathing the chaos?
The impact of social media buzz on Black Friday sales.

And hey, don't forget to check out the latest research on the topic. Despite the importance of the topic, research on understanding the role of companies in societal change through activism is scarce. Using institutional theory, you could explore how Black Friday might reflect broader societal trends. Also, keep an eye on those websites offering tools for thesis writing, academic projects, and research proposals. They can be a lifesaver when you're knee-deep in data and need some structured guidance.

6. Social Media Influencers and Brand Awareness

Let's dive into the world of social media influencers and their impact on brand awareness. You've seen them everywhere – from Instagram to YouTube, these digital trendsetters are reshaping the marketing landscape. Influencers have the power to amplify a brand's message , reaching audiences in a way that feels personal and authentic.

Consider this: a study on the impact of social media influencers found that brand awareness reached by influencer endorsement can significantly affect consumers' intention to purchase. It's not just about the number of followers; it's the persuasive power these influencers wield that can boost perceived brand credibility and, ultimately, purchase intention.

Here's a quick list to keep in mind when thinking about influencer marketing:

Authenticity is key – followers can spot a forced partnership a mile away.
Engagement rates matter more than follower counts.
A well-matched influencer aligns with your brand values and resonates with your target audience.

Remember, it's not just about picking someone with a huge following. It's about finding the right fit for your brand, someone who can genuinely connect with your audience and create a buzz around your products. So, go ahead, explore the persuasive power of influencers and watch your brand awareness soar!

7. Telemarketing Success Rate

Ever wondered why some telemarketing campaigns take off while others fizzle out? It's all about the success rate, and let's be real, you want to be on the winning side. Understanding the factors that influence telemarketing success is crucial for your thesis. Dive into the socio-demographics of your target audience, because, believe it or not, they play a significant role in the game. Research suggests that aspects of mental health, like happiness, could impact victimization data, hinting at a complex relationship between consumer psychology and telemarketing effectiveness.

But hey, it's not just about the callers and the called. The structure of your campaign matters too. Here's a quick list to keep in mind:

Crafting a compelling script
Training telemarketers for effective communication
Timing the calls just right
Following up without being a nuisance

And let's not forget the tools and resources that can make or break your strategy. Academic writing platforms offer a treasure trove of worksheets, guides, and even thesis action plans to help you map out your research. Remember, a well-structured thesis can highlight the nuances of telemarketing success, from the Integrated Marketing Communication (IMC) model to the nitty-gritty of call analytics.

So, roll up your sleeves and get ready to explore the fascinating world of telemarketing. With the right approach, your thesis could provide valuable insights into what makes a campaign resonate with its audience—or what sends it straight to voicemail.

8. Customer Loyalty Programs

Ever wondered how those points you rack up every time you swipe your loyalty card actually work to keep you coming back? Well, you're not alone. Customer loyalty programs are a gold mine for research, and they're evolving every day. From your local coffee shop's punch card to sophisticated algorithmic personalization , there's a lot to explore.

Here's a quick rundown of potential angles:

The psychological triggers behind loyalty schemes
Comparing the effectiveness of various loyalty program structures
The role of data analytics in personalizing rewards

And if you're diving into the deep end, consider how these programs influence customers beyond just repeat purchases. Do they actually enhance brand perception? Or are they simply a transactional tool? These are the kinds of questions that can turn your thesis from ho-hum to groundbreaking.

Don't forget, there are plenty of resources out there to help you craft the perfect thesis. Websites offer tools for thesis writing , academic projects, and research proposals. They provide guides on academic writing, dissertation writing, and interview studies. So, gear up to dissect these loyalty programs and uncover what really makes them tick!

9. Cultural Differences Affecting Advertising

Ever wondered why an ad campaign that's a hit in one country can flop in another? It's all about cultural nuances, my friend. Understanding cultural differences is crucial when creating advertising that resonates across borders. For instance, the values associated with luxury consumption vary significantly between cultures, as highlighted in the study titled 'The Influence of Culture and Gender in Luxury Brand Consumption'.

Let's break it down with a few examples:

In Western countries, individualism often drives advertising narratives, focusing on personal achievement and success.
Eastern cultures may respond better to community-oriented messages that emphasize collective well-being and harmony.

This isn't just about tweaking the language or images; it's about deep insights into what makes different cultures tick. The study 'A Cross-Cultural Study on the Role of Message Framing in the...' sheds light on how message framing techniques need to be tailored to cultural contexts to promote fair-trade consumption effectively.

Looking ahead to 2024, the outlook for multicultural marketing is all about inclusivity and personalization. According to 'Outlook for Multicultural Marketing and Diversity in 2024', data-driven decisions and cultural personalization will define successful campaigns. So, if you're diving into a marketing thesis this year, consider exploring the rich tapestry of cultural diversity and its impact on advertising strategies.

10. Ecological Awareness in Advertising

Hey there, future marketing mavens! Let's dive into the green side of ads. Ecological awareness in advertising isn't just a trend; it's a movement reshaping the marketing landscape. As a savvy researcher, you'll explore how brands are turning over a new leaf to appeal to the eco-conscious consumer. Here's a quick rundown of what you might cover:

The rise of green marketing strategies and their impact on consumer perception.
Case studies on successful campaigns that married profitability with sustainability.
The role of social media in amplifying ecological messages.

But wait, there's more! You could also look into how ecological awareness influences brand loyalty and purchasing decisions. Imagine dissecting the strategies of companies that have nailed this balance. It's not just about slapping a green label on products; it's about genuine commitment and transparent communication .

Remember, your thesis could be a game-changer. It's not just an academic exercise; it's a chance to contribute to a sustainable future in marketing. So, roll up your sleeves and get ready to dig into the green goldmine of eco-friendly advertising!

11. Product Quality Impact on Consumer Satisfaction

Let's dive into how product quality can make or break consumer satisfaction. You know the drill: you buy something, and it either meets your expectations or it doesn't. But here's the kicker: the effect of product quality on satisfaction is huge . It's not just about whether a product works; it's about how it makes you feel.

Consider this: a study titled '(PDF) Examining the Product Quality Attributes That Influences ...' suggests that even when products are low-priced, their quality still plays a pivotal role in customer satisfaction. So, if you're thinking about exploring this topic for your thesis, you're onto something big. Here's a quick list to get you started:

Assess the direct impact of product quality on customer loyalty.
Explore the role of quality in brand perception among consumers.
Analyze the relationship between product quality and consumer trust.

And remember, a website that offers a thesis action plan and academic project tools can be a goldmine for resources. It's not just about the data; it's about understanding the customer satisfaction journey from a holistic perspective. So, gear up and get ready to uncover the intricate ties between product quality and the hearts of consumers.

12. Consumer Understanding of Brand Values

Hey there, future marketing mavens! Let's dive into the world of brand values and how they resonate with consumers. New research shows that brand values influence what companies consumers choose , and it's not just about the product anymore. It's about what the brand stands for, its ethics, and the overall customer experience.

Consider this: a brand is like a promise, a commitment to certain values and principles. When consumers understand and align with these values, they're more likely to become loyal advocates. For instance, a study comparing Starbucks and McDonald's revealed how consumer perceptions of brand values can significantly impact their buying decisions.

But how do you measure this understanding? Here's a quick list to get you started:

Conduct surveys to gauge consumer awareness of your brand's values.
Analyze social media engagement to see how consumers interact with your brand's message.
Study brand evangelism and how it relates to consumer loyalty.

Remember, building a personal brand in academia or the business world involves reflecting on strengths and being consistent. It's all about creating a unique identity that people trust and want to follow. So, keep these insights in mind as you craft your thesis on the ever-evolving landscape of consumer-brand relationships!

13. Digital Methods for Brand Salience

Hey there, future marketing mavens! Ready to dive into the digital deep end? Let's talk about boosting your brand's visibility in the ever-evolving digital landscape. Brand salience isn't just about being seen; it's about being remembered. And in 2024, it's all about leveraging cutting-edge digital methods to make sure your brand sticks in the minds of consumers.

First things first, you've got to understand the digital ethics of the game. It's a moral maze out there, with human rights and misinformation battles to navigate. But don't sweat it; with integrity as your compass, you'll find your way through. Now, onto the fun stuff!

Here's a quick list to get you started on your path to digital dominance:

Utilize AI-driven analytics to track brand awareness and consumer perceptions.
Engage with your audience through personalized content that resonates.
Implement social media strategies that align with your brand values and speak to your target demographic.
Explore the power of micro-influencers who can amplify your message authentically.

Remember, it's not just about throwing your brand into the digital void and hoping for the best. It's about crafting a strategy that's as dynamic as the platforms you're using. So, roll up your sleeves and get ready to set your brand apart with a killer brand awareness strategy that's powered by strong social media marketing. And hey, if you ever feel lost, just think of this as your Ultimate Brand Awareness Guide for 2024!

14. Product Availability Impact on SME Brand Image

Imagine you're a small or medium-sized enterprise (SME) trying to carve out your niche in a crowded market. Your brand image is everything, right? Now, think about how product availability can make or break that image. When your products are readily available , customers see you as reliable and trustworthy. But if they're often out of stock, frustration mounts and your brand image could take a hit.

Here's a quick list to consider when evaluating product availability's impact on your brand image:

Consistency in stock levels
Communication with customers about availability
Strategies for managing supply chain disruptions

Remember, your brand image isn't just about the logo or the catchy slogan; it's about the customer's entire experience with your company. And yes, that includes whether they can get their hands on your products when they want them. Need some guidance on this topic? Websites offer tools and resources for academic writing, thesis revision, and dissertation writing, including guides, templates, and tips for students and professors. They can be a goldmine for your research!

15. Brand Reputation Transition Across Industries

You've seen it happen: a brand that's a household name in one industry decides to leap into another, and suddenly, it's like they're a whole new player. But how do they do it? It's all about the art of rebranding and adapting core values to resonate with a new audience. Take Virgin Cola, for example, which tried to bring its rebellious spirit from music and airlines to the soft drink industry.

When you're tackling this topic, you'll want to dive into case studies that show the strategies and lessons learnt from those who've done it successfully. Here's a sneak peek into what you might explore:

The importance of maintaining brand integrity while innovating
How consumer perceptions can shift with industry changes
The role of marketing campaigns in repositioning a brand

And if you're looking for resources to guide your thesis, websites like Research Rebels offer tools and academic writing guides that can be a game-changer for your project. They provide not just content, but a supportive community to help you navigate the complexities of academic writing.

16. Beauty Brands' Direct Marketing on YouTube

Hey there, future marketing guru! If you're eyeing the beauty industry, you've got to understand the power of YouTube. It's not just about slapping ads on videos; it's about crafting a strategy that speaks directly to your audience. Beauty brands have found a goldmine in YouTube's direct marketing capabilities , and here's why:

Authenticity is key. Viewers crave real, relatable content, and beauty brands that deliver this can see a significant boost in engagement.
Collaboration with influencers can skyrocket your brand's visibility. Think tutorials, reviews, and the ever-popular 'get ready with me' videos.
Analytics are your best friend. YouTube offers deep insights into viewer behavior, allowing you to tailor your content for maximum impact.

Remember, it's not just about the products; it's about the story you tell and the community you build. Dive into the world of YouTube marketing with these insights, and you'll be setting yourself up for a thesis that's as compelling as the latest beauty vlog.

17. Internet Marketing for Global Companies

As you dive into the world of internet marketing for global companies, remember that the landscape is constantly evolving. Navigating this dynamic field requires a keen understanding of both the technological and cultural nuances that influence consumer behavior across borders.

Start by exploring foundational resources like ' Internet Marketing: A Beginner's Guide in 2024 ' from Forbes Advisor, which can offer you a solid grounding in the basics. Then, deepen your knowledge with insights from the Journal of International Marketing , a peer-reviewed journal that's all about advancing international marketing practice, research, and theory.

Don't forget to draw inspiration from successful campaigns. For instance, check out the global marketing strategies of brands like Airbnb and Spotify, as highlighted by VeraContent. These case studies can spark ideas for how to scale your business and resonate with an international audience.

Here's a quick list to get you started on your journey:

Understand the digital landscape and its tools
Study cultural differences and consumer behavior
Analyze successful global marketing campaigns
Keep up with the latest trends in search engine marketing and social media ads

Embrace the challenge, and you might just find your brand becoming a household name across the globe.

18. International Market Failure Causes

Ever wondered why some companies make it big internationally while others stumble? Let's dive into the causes of international market failure . First off, it's not just about having a killer product or service. There's a whole lot more at play.

For starters, cultural misunderstandings can tank your global ambitions faster than you can say 'faux pas'. Imagine launching a campaign that's a hit at home but offends overseas customers – yikes! And don't get me started on the legal and regulatory hurdles. Each country has its own maze of rules, and one wrong step can mean game over.

Here's a quick list of common pitfalls:

Inadequate market research
Poor understanding of local consumer behavior
Underestimating language barriers
Overlooking local competition
Failing to adapt your marketing mix

Remember, knowledge is power. Equip yourself with the right thesis tools and academic guides to navigate these choppy waters. Whether it's templates, planners, or tips for academic excellence, make sure you're prepared. After all, you don't want to be a case study in what not to do, right?

19. Small Companies with Global Appeal

Ever wondered how a small startup can transform into a global phenomenon? It's all about mastering the global markets and connecting with consumers in the most effective way. Small companies with global appeal often share a few key traits: they're agile, innovative, and they understand the power of a strong online presence.

Agility allows them to adapt quickly to new markets.
Innovation keeps them competitive against larger corporations.
Online presence is crucial for reaching a worldwide audience without the need for a physical footprint.

But it's not just about having a slick website or a catchy hashtag. It's about crafting a marketing strategy that resonates across cultures and languages. Take a look at 'What is Global Marketing? See 13 Businesses with Brilliant Strategies' for some inspiration. Remember, resources like Research Rebels can provide an academic project planner and tools for your research proposal, ensuring you're well-equipped to tackle your thesis on this topic.

20. International Business Leadership

So, you're diving into the world of international business leadership , huh? It's a wild ride, with every decision echoing across borders. Leadership in a global context isn't just about being the boss; it's about understanding the nuances of different cultures and markets. Here's a quick rundown of what you need to keep in mind:

Cultural Sensitivity : You've got to speak the language, both literally and figuratively. Knowing the customs and values of your international colleagues can make or break your success.
Strategic Vision : Seeing the big picture is crucial. How do your decisions align with global trends and economic shifts?
Adaptability : Markets fluctuate, politics change, and businesses must evolve. Can you pivot on the fly?
Ethical Leadership : With great power comes great responsibility. Are your business practices benefiting everyone involved?

Remember, the goal is to not just lead, but to inspire and drive progress on a global scale. And if you're feeling overwhelmed, don't sweat it. There are plenty of resources out there to help you on this journey, like Research Rebels , which offers tools and resources for academic writing , including thesis action plan, worksheets, and guides for students and professors. They even have articles on academic writing and research to make your thesis journey less daunting.

21. Cultural Differences Impact on Business

Ever wondered why some businesses thrive in international waters while others barely stay afloat? It's all about understanding and adapting to cultural differences . Culture shapes every aspect of a business , from management styles to employee expectations, and it's crucial for success in the global market.

Here's a quick rundown of areas where cultural nuances play a pivotal role:

Management and leadership approaches
Marketing and advertising strategies
Customer service expectations
Negotiation and communication styles

For instance, what works in terms of marketing in one country might be a complete turn-off in another due to cultural sensitivities. And when it comes to leadership, the socio-cultural background of management can significantly influence relationships within the company. If you're diving into a thesis on this topic, consider exploring the impact of cultural differences on various business aspects. You'll find a wealth of resources and tools for academic writing, including thesis action plans and guides, to help you navigate through this complex subject. Remember, in the world of international business, cultural intelligence is not just an asset; it's a necessity.

22. War Effects on Companies' Profits

When you think about war, the first thing that comes to mind probably isn't the stock market or corporate profits. Yet, believe it or not, war can have a profound impact on businesses, sometimes even benefiting certain sectors. Despite the ethical concerns , companies in the defense industry often experience a surge in demand, leading to increased profits during wartime.

But it's not just about weapons manufacturers; other industries can be affected too. Here's a quick rundown of how war might influence different business sectors:

Defense and Aerospace : Increased government contracts for military equipment.
Oil and Gas : Fluctuations in oil prices can lead to windfall profits or losses.
Construction : Rebuilding efforts post-conflict can boost demand for construction services.
Healthcare : Heightened need for medical supplies and services in conflict zones.

Remember, while some companies might see a temporary boost, war can also disrupt global supply chains, leading to losses for businesses reliant on international trade. If you're diving into this topic for your thesis, consider exploring the ethical implications and long-term effects on the global economy. And if you need help shaping your research, websites like Research Rebels offer thesis writing tools , academic guides, and resources to support students and professors through the process.

23. Successful International Brands Case Studies

Let's dive into the world of international brands that have made a splash across borders. You know the ones—they're the brands that seem to have cracked the code on global appeal. Take the "Share a Coke" campaign , for instance. It's a classic example of a marketing initiative that resonated worldwide, turning a simple beverage into a personalized experience.

But it's not just about clever campaigns. A deep dive into the strategies of these brands reveals a treasure trove of insights. For example, examining the Coca-Cola brand's international strategy can provide a wealth of knowledge on how to propel a brand's presence in various markets.

Here's a quick list of what you can learn from these case studies:

The importance of cultural sensitivity and adaptation
Innovative marketing tactics that transcend language barriers
Building a consistent brand image while catering to local tastes

Remember, every brand's journey offers unique lessons. Whether it's the holistic approach of Research Rebels or the comprehensive analysis of Coca-Cola's international strategy, there's a goldmine of wisdom waiting for you. So, grab your notebook and get ready to uncover the secrets behind some of the most successful international brands!

24. Top Business Languages

Ever wondered why some folks seem to have a knack for international business? Well, it might just be their mastery of top business languages . Knowing the right language can open doors to new markets and opportunities. But hey, don't sweat it if you're not a polyglot yet; starting with any of these languages can give you a leg up in the global business arena.

Here's a quick rundown of languages that are making waves in the business world:

English: The undisputed champion of business communication.
Mandarin: A must-know for anyone eyeing the Chinese market.
Spanish: Widely spoken across the Americas and growing in business influence.
German: The language of Europe's largest economy.
French: Not just the language of love, but also a key player in African markets.

Remember, it's not just about speaking the language; it's about understanding the culture that comes with it. Dive into resources like the Journal of Interactive Marketing to get a grip on how language shapes business interactions. And if you're knee-deep in thesis work, don't overlook websites offering thesis-related tools and academic writing guides. They can be a lifesaver when you're trying to make sense of international business lingo and practices.

25. Changes in International Trade and more

As you dive into the complexities of international trade, you'll find that 2024 is a year brimming with transformative trends and policies. Last year's policy developments are set to have a profound impact on how global trade operates, especially with the increasing importance of data flows between countries and the emphasis on environmental, social, and governance (ESG) criteria.

Here's a snapshot of what to watch out for:

The rise of e-commerce and its integration into traditional trade systems.
Mexico's growing role in international trade, expanding its footprint beyond expectations.
The unfolding situation of Section 301 China duties and its implications for trade relations.

These topics are not just academic; they're real-world issues that will affect economies and businesses worldwide. Whether you're examining the enforcement of labor standards or the strategic moves of international brands, understanding these dynamics is crucial for any marketing thesis that aims to be relevant and insightful.

In the dynamic world of international trade, staying informed and adapting to changes is crucial for success. Our comprehensive guide, '25. Changes in International Trade and more' , offers valuable insights into the latest trends and strategies in the global market. Don't miss out on the opportunity to enhance your knowledge and skills. Visit our website now to explore the guide and take the first step towards mastering international trade!

Wrapping It Up: Your Marketing Thesis Adventure Awaits!

Phew! That was quite the expedition through the marketing thesis jungle, wasn't it? We've armed you with 100 exceptional topics to kickstart your research odyssey in 2024. Remember, whether you're dissecting consumer behavior or exploring the digital marketing cosmos, your thesis is more than just an academic requirement—it's your chance to contribute to the ever-evolving marketing landscape. So, take a deep breath, pick a topic that ignites your passion, and dive in! And hey, if you ever feel lost, just swing back to Research Rebels for a pep talk or a pointer. We're here to help you navigate through the thicket of research and emerge victorious. Ready to become a Research Rebel? Let's make your thesis journey one for the books!

Frequently Asked Questions

What makes research rebels different from other academic support platforms.

Research Rebels stands out due to its holistic approach, engaging content that utilizes storytelling and humor, comprehensive guidance, and a focus on reducing student anxiety. Our team of experienced educators and researchers ensures that our content is accessible, practical, and supportive, making academic success attainable for everyone.

How does Research Rebels help reduce anxiety for thesis-writing students?

Research Rebels aims to alleviate anxiety by providing clear, actionable steps and guidance throughout the thesis-writing process. By demystifying complex concepts and offering a nurturing environment, we help students feel more prepared and confident in their thesis journey.

Can you provide thesis topics beyond typical marketing subjects?

Absolutely! Research Rebels offers a wide range of unique and engaging thesis topics, including those that touch on current trends, sustainability, and innovative technologies, ensuring that students can find a topic that ignites their passion and stands out academically.

Does Research Rebels cover topics related to international business and marketing?

Yes, Research Rebels covers an extensive array of topics, including international business and marketing. Our topics delve into global company marketing, international market challenges, cultural impacts on business, and case studies of successful international brands.

What type of marketing thesis topics can I find on Research Rebels?

Research Rebels provides a diverse selection of marketing thesis topics, ranging from pharmaceutical marketing ethics to the role of social media influencers in brand awareness. We also explore areas like impulse buying, telemarketing, customer loyalty, and ecological awareness in advertising.

Can Research Rebels assist with topics on the impact of technology in marketing?

Certainly, Research Rebels addresses the intersection of technology and marketing, offering topics on internet marketing for global companies, the efficacy of direct marketing on YouTube, and the role of social media in e-commerce, among others.

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Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

Dissertation Topics in Marketing Actual in 2024

Table of contents

1 How to Choose the Right Topic for Your Marketing Dissertation
2 Branding Dissertation Topics
3 Digital Marketing Dissertation Topics
4 MBA Marketing Dissertation Topics
5 Interesting Marketing Dissertation Topics
6 Social Media Marketing Dissertation Topics
7 Relationship Marketing Dissertation Topics
8 Fashion Marketing Dissertation Topics
9 Sports Marketing Dissertation Topics
10 Ethics in Marketing Dissertation Topics
11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
The company branding and its effect on business productivity.
What is the significance of social media marketing for brand development?
Is there cultural meaning in brands, and why?
Branding and its nature. Comprehensive evolution study.
The relations between the brand, customers, and their emotions.
Why is brand management essential for achieving profitability?
Branding and the importance of having a top product that attracts customers.
How can the use of digital methods increase brand standing?
Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

Modern customers and how social media applications can affect their behavior.
Marketing and landing pages, and why they are so important to have.
Google and Amazon ads and how they are a necessity for online commerce.
Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
What exactly is the role of the Internet? How does it influence customers’ behavior?
Smart devices and their effects on boosting company sales.
Is it essential to analyze the consumer’s psychology in marketing strategies?
How have stars and influencers affected online sales and strategies?
Digital marketing. Is it better for the customer to interact with a machine or an employee?
Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

Digital and mobile marketing. What are their strengths and weaknesses?
Note the difference between offline and online market goods and how clients respond to them.
Management and its response to boycotts. What is the proper reaction?
What are the customer’s reactions during periods of recession and crisis?
Customer profile gender, age, and ethnicity. How do they affect online purchases?
What is the importance of a successful branding strategy, and how does it attract loyal customers?
How does color relate to brands and affect sales in the clothing industry?
Strategies about charity. Why are they important, and how do people regard them?
Best sales strategies that make consumers buy food online.
E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

Should we combine offline with online techniques to increase sales in the digital business model?
Politics and their effects on marketing strategies.
What are the best and worst parts of SMS marketing? Is it an actual concept?
The concept of standardization in the field and how it affects the clients.
How does brand value affect the customer’s decision?
How do retention and innovation go hand in hand? What are the effects?
Family packs and oriented online commerce strategies.
Online trends and their impact on marketing techniques. How have they changed during the past ten years?
The power of customization in e-commerce and how it affects sales.
Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

Are Google, Amazon, and Facebook ads convenient for digital trade?
Effects of social media and the impact they have on customers.
Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
Is it good for huge corporations to use social media and focus on younger customer groups?
How can products and online services affect customer loyalty to the brand?
Are influencers and famous actors a good strategy to increase your audience?
Social media and its significance in modern marketing promotion campaigns.
How can online content marketing build a larger presence and loyal customers?
Are social media suitable for branding or just boosting a company’s sales?
Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
How can the decision-making process affect cultural or ethical influences?
Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
Why is it important for a company to learn more about its client’s psychoanalytical model?
Differences between the classes and racial discrimination when targeting different ethnicities.
E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
What is the risk when dealing with unhappy customers and boycotts?
When is it reasonable to change prices, and how do clients see these changes?
Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

Are fashion marketing strategies mainly aimed at women, and why?
Social media applications and their influence over fashion commerce strategies.
Fashion marketing techniques and logistics. The importance of proper planning.
What are the best ways to identify your clients in fashion marketing?
Best ways to create the ultimate customer experience in fashion.
Should fashion strategies spin around famous influencers or not?
Can sales be predicted effectively in fashion marketing, and how?
Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
How can data suggest the best decisions in fashion promotion, and why?
The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

Is it a good idea to use famous sports stars in promotion strategies?
World Cup 2022 and its importance for great marketing campaigns.
How can Esports be a suitable advertising platform? Best practices in the field.
Are behind-the-scenes images a good move in promotion strategies or not?
Advertising and betting platforms. Correlations and how these companies advertise on sports media.
How can bets influence sports marketing, and how are they connected?
Best advertising strategies. Teasers and previews before the start of a competition.
Women in sports and how they advance sports marketing.
What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

What is the impact of goods labels on the clients’ purchase behavior?
Exploring the depths of Amazonia jungles. Is it green or greenwashing?
How do corporate behavior and ethics influence customer sales? Investigation.
Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
How have spam rules and laws improved online ethics for consumers?
Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
The effects of the code of conduct of some stores. How does it affect customers?
Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

In what ways does a company determine consumer behavior and maximize the benefit from it?
Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
Client behavior study. Why do women purchase more fashion goods than men?
What are the aftereffects of neglecting your target group’s consumer behavior?
Consumer behavior. How can the use of indecent language influence the young population to buy more?
Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
Client’s behavior and why it is difficult to market goods in today’s busy world.
Innovation is a way of retaining a brand’s value even after a recession.
Product outreach and the consumer’s behavior towards it.
Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

Table of Contents

What are Dissertation Topics in Marketing?

Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

Top 10 Social Media Marketing Dissertation Topics

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Marketing-Related Topics

How to find a research topic (video)
Traditional (offline) marketing topics/ideas
Digital (online) marketing topics/ideas
Examples of actual dissertation topics
Free Webinar : Topic Ideation 101
Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below.

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
The impact of demographic targeting on traditional marketing performance among green businesses
The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
Exploring factors related to outdoor advertising recall in India
Measuring the ROI of traditional marketing efforts: a review of current methods
Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
The use of public relations in traditional marketing campaigns among large insurance companies
The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Free Webinar: How To Find A Dissertation Research Topic

Research Ideas: Digital/Online Marketing

Social media marketing

The use of artificial intelligence in social media marketing among online fashion companies in Sweden
The impact of social media on public relations and media relations: a Case Study of Nandos
The role of Twitter in crisis communication and reputation management: a discourse analysis
The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
The use of social media for market research and consumer insights among SMEs in Kenya
The impact of social media on consumer buying behaviour of fast food in Italy
The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
The relationship between social media engagement and website traffic: an analysis of fitness brands
The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
The experiences and use of SEO in content marketing strategy among small online businesses
The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
The use of user-generated content in building brand trust and engagement among green companies in the UK
Measuring the ROI of content marketing efforts among luxury brands
The perception and use of Chat GPT in content creation among small online businesses
The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
The use of remarketing and retargeting in search engine marketing campaigns among marketers
The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Research Topic Kickstarter - Need Help Finding A Research Topic?

Email marketing

The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
The use of personalization on email marketing performance among craft bloggers
The impact of automated email marketing among local online retailers on customer loyalty and retention
The use of automation and triggered emails in increasing engagement and conversion rates for online courses
The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
The role of mobile optimization in email marketing targeting Gen Z consumers
The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
Customer Success and the Transformation of Customer Relationships (Raines, 2022)
The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

Relationship between Clients and Representatives
Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
Campaigns Based on Sexual Exposure: Appeal & Target Audience
Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

Why marketing on children’s television brings up controversies.
Social media marketing versus physical marketing methods.
Military academies marketing styles.
Aggressive marketing: pros and cons.
Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

Political aspect of television branding.
Branding style of Apple Inc and social bias.
Why branding and outsourcing do not work together.
scouting: an example of a successful branding system.
Male vs female branding specialists: gender bias in the outcome.
Principles of Creating Relatable Brand: Common Points with Consumers
Superior Brand Positioning for New Hotel Business
Brand Development: Individuals vs. Companies. Differences in Approach
Best Colour Combination for Modern Branding Types
UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

Direct marketing in e-commerce vs word of mouth strategies.
Does social media help in direct communication with customers: pros and cons.
Volunteering and direct marketing campaigns.
Newspaper delivery history: direct marketing.
Understanding customer needs: basics of preliminary customer analysis through the lens of perception
Direct Contact with Consumers: Do’s & Don’ts
Direct Mail and Its Connection to Ecology
Evaluating Success of Conducted Mail Campaign
Top Five Promotion Objects to Use for Making Direct Campaign Successful
Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

An Indian influence in society in fashion marketing.
perception of luxury vs the United States.
Wrong perception of marketing peculiarities by the immigrants.
Royal family and intentional style marketing abroad.
Perception of marketing styles in the United States.
Peculiarities of Launching Campaigns in the United Arab Emirates
Differences & Similarities between Luxury Brands for Developed & Developing Countries
Three Ways of Improving Bad International Production Outcomes
Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

Is Apple Inc. approached the same way as in the United States?
Social dividing in target marketing of consumer goods.
Consumerism: a historical analysis.
Conservative attitudes to brands in society.
Winning loyalty of customers: case studies of foreign companies.
Influence of Belonging to Certain Social Group on Buying Decisions
Three Factors that Alienate Consumers from the Brand
Reasons for Consumers Migrating to Other Brands
Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

The role of influencers in SMM.
Why social media must be supported by blog posts.
The most common misconceptions regarding the immediate success of Facebook advertising.
Transformation of customers into sales with the help of Instagram.
The dark side of SMM: controversial issues and hacking occasions.
Most Efficient Social Network from Perspective of Promotions
Three Methods of Reaching the Maximal Amount of Customers via Facebook
Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
5 Common Mistakes in Communication with Clients via Social Networks
Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

Human Rights Violations during news advertisement marketing strategies.
Biased coverage of social campaigns in the media.
political shows: another way of marketing propaganda or analytical work?
How honest is advertisement of foods and beverages?
Should the advertisement of alcohol and tobacco be made illegal?
People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
Work and Mistakes Committed by Puffery During Campaigns
Marketing vs Propaganda: Concept Differences & Similarities
Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

Digital marketing challenges during Covid-19.
The use of AI tools in digital marketing: benefits and drawbacks.
The benefits of customer targeting and data mining principles.
Commercial side of digital marketing and related risks.
Digital marketing in the bank sector.
How Do Demands Change According To Generation?
Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
Peculiarities of Search for what Keywords to Use for Online Ads
Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

Advertising and grammar school children: the lessons to learn.
Should real people (non staged) be allowed to participate in advertising?
Use of street advertisement: way.
Structure of classic advertising: a historical analysis.
Why advertisement is no longer efficient when using print ads?
Seven Ways in Which Advertising Influences Children’s Minds
History of Alcohol Ads & Harm They Caused During Years
Celebrity Endorsement as Outdated Advertising Trend
Is TV Still Good for Ads?
When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

Planning an event for all male vs all-female groups.
Event management and safety rules: pros and cons.
Event planning industry during pandemic times.
The limitations in the work of event managers during children’s events.
music marketing during festivals and time management issues.
Functions Performed by Event Managers
Event Planners & Responsibilities They Must Entail
Organising an Event: Five Core Factors that Must Be Considered
Popular Trends in Events Industry
Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

Gender bias in perception of marketing ads.
Children’s fashion: how should we discuss it with the children?
Celebrity involvement in fashion industry.
Social media and related impact on distorted body image.
What makes a fashion icon in modern society?
Gender Differences that Affect the Structure of Fashion Marketing
Fashion Icons and Their Contributions to Products Advertising
Factors Affecting Decision Of Fashion Products Purchase
How Fashion Uses Ads
Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

The role of storytelling in social media marketing.
Influencers vs private approaches.
Real-time marketing on social media.
The use of guest posting in social media marketing.
Goal setting strategies on social media.
Live streams as the social media marketing future.
Tourism marketing campaigns online.
Augmented reality challenges: pros and cons.
Use of social trends in marketing on Facebook.
Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

The use of outsourcing in online marketing.
Legal disputes and international marketing cheating.
Why do people tend to avoid international marketing practices.
Marketing and modern delivery methods.
Skype and Zoom as international marketing tools during Covid-19 times.
Healthcare concerns and accurate translation of international medical ads.
International business ethics between and Australian ways of life.
Consumerism in the field of tourism marketing in the United States.
expert of goods to India: the cultural bias.
International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

The use of famous athletes for advertising.
Should athletes show their political preferences as a part of a sports campaign.
Inequality of access to sports accessories.
Perception of Wimbledon marketing beyond.
Advertisement of youth sports club in Wales and Northern Ireland.
Should the boarding schools advertise their sports facilities?
An ethical aspect of medication advertising by athletes?
Nike vs Adidas brand analysis in society.
Should politicians participate in sports competitions.
Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

Influence of celebrities and consumerism.
The negative aspect of customer satisfaction methods.
Advertisement of Irish pubs abroad: controversial aspects.
Factors affecting male vs female consumer preferences.
Is radio advertising still efficient?
Analysis of online consumer behaviours.
Privacy vs target marketing online.
Corporate ethics and brand advertising strategies.
TV advertising: an outdated approach or the NLP approach?
Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

The most common misconceptions about marketing ethics.
Advertising to a young person: the list of things to know.
Expanding business marketing abroad: pros and cons.
Small business marketing strategies that are purely.
Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

Addressing the issue of food shortages in Wales.
Retail prices in Manchester vs Blackpool.
Retail marketing and relationship marketing during Covid-19 times.
Supply-and-demand changes during post-Brexit period.
Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

The most common marketing communications mistakes made by non-UK businesses.
How to communicate one’s brand and message without turning to aggressive marketing?
Marketing communications specifics on social media.
How do people perceive information: music marketing examples.
Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

Controversy about genetically-modified foods.
Logistic service providers and green marketing methods.
Socio-material analysis: green retailing.
Environmental concerns and advertising.
Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

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Marketing Dissertation Topics and Research Ideas

How do I choose marketing dissertation topics? Selecting dissertation topics in marketing requires thoughtful consideration and a structured approach. Marketing is a dynamic field with a wide range of topics to explore. Here’s a step-by-step guide to help you choose the perfect marketing dissertation topics: Identify Your Interests and Passions: Start by considering your personal […]

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How do I choose marketing dissertation topics?

Selecting dissertation topics in marketing requires thoughtful consideration and a structured approach. Marketing is a dynamic field with a wide range of topics to explore. Here’s a step-by-step guide to help you choose the perfect marketing dissertation topics:

Identify Your Interests and Passions : Start by considering your personal interests within the field of marketing. Are there specific aspects of marketing that intrigue you, such as consumer behavior , digital marketing , branding , or social media ?
Conduct a Literature Review : Dive into the existing marketing literature. Explore academic journals, books, and recent articles to identify current trends, gaps in research, and areas that need further investigation. Look for debates or controversies within the field.
Consult with Advisors and Professors : Your academic advisors and professors are valuable resources. Schedule meetings to discuss your interests and potential topics. They can offer guidance, suggest relevant literature, and provide insights into research directions.
Consider the Practical Relevance : Think about the practical relevance of your topic. How does it relate to real-world marketing challenges or industry trends? A topic that addresses current marketing issues or provides solutions to practical problems can be especially compelling.
Originality and Contribution : Aim for originality. Seek to make a unique contribution to the field of marketing. This could involve proposing new theories, conducting empirical research, or offering innovative marketing strategies.
Narrow Your Focus : Once you’ve identified a general area of interest, narrow it down to a specific research question or problem. A well-defined and focused topic will make your research more manageable.
Data and Methodology : Consider the data sources and research methods available to you. Ensure that you have access to the necessary data and that your chosen methodology is appropriate for your research question.
Feasibility : Assess the feasibility of your chosen topic. Do you have the resources and time required to conduct the research effectively?
Stay Informed : Stay current with the latest marketing trends and developments. Attend conferences, webinars, and seminars, and follow reputable marketing news sources to stay updated.
Brainstorm and Reflect : Take time to brainstorm potential topics and reflect on their significance. Discuss your ideas with peers, advisors, or mentors to get feedback.

Remember, choosing the right marketing dissertation topic is a critical step in your academic journey. It should align with your interests, be relevant to the field, and have the potential to make a valuable contribution. If you need further assistance in finalizing your marketing dissertation topics, dissertation-help.co.uk can provide guidance and support to ensure your choice is well-informed and academically sound.

The focus of the marketing disse r tation is on educational theories and practices to make a learning experience and permit the improvement of skills that could be applied to real-world problems. Your marketing research proposal topics should contribute something to the current writing in a given field.

Consumer Behavior:

a. The impact of social media influencers on consumer purchasing decisions.
b. The role of emotions in consumer decision-making processes.
c. Understanding impulse buying behavior among millennials.
d. Cultural influences on consumer behavior: A comparative study between Eastern and Western markets.
e. The effect of product packaging design on consumer perception and purchase intention.
f. More Inspiring Consumer Behaviour Dissertation Topics and Sample Ideas

Branding and Brand Management:

a. Brand storytelling: Creating emotional connections with consumers.
b. The role of brand trust in enhancing brand loyalty.
c. Brand extensions: Evaluating the success factors and challenges.
d. Co-branding strategies: A case study analysis of successful partnerships.
e. Brand image and reputation management in the era of social media.
f. More Crafting Identity: Exploring Novel Branding Dissertation Topics

Digital Marketing Dissertation Topics:

a. The effectiveness of influencer marketing on Instagram compared to YouTube.
b. Search engine optimization (SEO) strategies for small businesses.
c. Analyzing the impact of online reviews on consumer purchasing behavior.
d. Personalization in email marketing: Best practices and consumer responses.
e. The role of virtual reality (VR) and augmented reality (AR) in shaping future digital marketing strategies.
f. More Scroll to Success: Exploring Innovative social media and Digital Marketing Dissertation Topics

Marketing Ethics and Corporate Social Responsibility:

a. green marketing: Consumer perceptions and attitudes towards eco-friendly products.
b. The role of corporate social responsibility (CSR) in enhancing brand reputation.
c. Ethical considerations in online advertising: Balancing persuasion and consumer privacy.
d. Fair trade marketing: Assessing the impact on consumer behavior and brand perception.
e. Gender stereotypes in advertising: Exploring ethical implications and societal effects.

Marketing Strategy:

a. Market segmentation strategies for niche product markets.
b. Competitive positioning analysis: A case study of successful market leaders.
c. The role of innovation in sustaining competitive advantage in mature industries.
d. International expansion strategies: Challenges and opportunities for emerging brands.
e. Pricing strategies in the era of dynamic pricing and price discrimination.

Marketing Communications:

a. Integrated marketing communications: Evaluating the effectiveness of a multi-channel approach.
b. The impact of celebrity endorsements on brand recall and recognition.
c. social media engagement strategies: Analyzing tactics for increasing user interaction.
d. The effectiveness of storytelling in advertising: A comparative study of narrative techniques.
e. Exploring the role of humor in advertising: Effects on brand perception and purchase intention.
f. More Communications dissertation Topics

Retail Marketing Dissertation Topics:

a. Retail atmospherics: Investigating the influence of store environment on consumer behavior.
b. The rise of online grocery shopping: Factors driving consumer adoption and preferences.
c. Retail store layout optimization: Maximizing sales through strategic floor plans.
d. Customer loyalty programs in retail: Analyzing the impact on repeat purchase behavior.
e. Retail pricing strategies: Dynamic pricing vs. fixed pricing models in brick-and-mortar stores.
f. More Retail Management Dissertation Topics Ideas

Product Development and Innovation:

a. New product development process: Assessing the stages from ideation to market launch.
b. Consumer co-creation in product innovation: Engaging customers in the design process.
c. Technology adoption in new product development: The role of AI and machine learning.
d. Sustainable product innovation: Strategies for integrating eco-friendly features into products.
e. The role of market research in identifying innovation opportunities: A case study analysis.

International Marketing Dissertation Topics:

a. Standardization vs. adaptation: Developing global marketing strategies for diverse markets.
b. Cross-cultural marketing communication: Challenges and strategies for effective messaging.
c. Entry modes in international markets: Comparing joint ventures, franchising, and wholly owned subsidiaries.
d. Global branding strategies: Building a consistent brand image across different cultures.
e. The impact of political and economic factors on international marketing decisions: A comparative analysis.

Marketing Analytics and Big Data:

a. Predictive analytics in marketing: Forecasting consumer behavior using machine learning algorithms.
b. Customer lifetime value (CLV) analysis: Maximizing profitability through effective customer segmentation.
c. Sentiment analysis in social media marketing: Leveraging text mining techniques to understand consumer perceptions.
d. Marketing attribution modeling: Assessing the contribution of different touchpoints to conversion.
e. Big data and personalization: Customizing marketing messages based on individual preferences and behavior patterns.

Services Marketing Dissertation Topics:

a. Service quality and customer satisfaction in the hospitality industry: A case study of luxury hotels.
b. Relationship marketing in service industries: Building long-term customer loyalty through personalized interactions.
c. Managing service recovery: Strategies for turning dissatisfied customers into loyal advocates.
d. Technology adoption in service delivery: The impact of chatbots and AI assistants on customer experience.
e. Customer perceptions of service fairness: Exploring the role of price, process, and outcome fairness in service encounters.

Marketing in Emerging Markets:

a. Market entry strategies for multinational corporations in emerging economies: A comparative analysis.
b. Consumer behavior in emerging markets: Understanding unique cultural influences and preferences.
c. Distribution channel management in emerging markets: Overcoming infrastructure challenges and regulatory barriers.
d. Brand localization strategies: Adapting global brands to resonate with consumers in emerging markets.
e. The role of microfinance in promoting entrepreneurship and economic development in emerging markets.

Relationship Marketing Dissertation Topics:

a. Customer engagement strategies: Building emotional connections through social media and community platforms.
b. Customer loyalty programs: Assessing the effectiveness of points-based vs. tiered rewards systems.
c. Co-creation platforms: Engaging customers in product development and innovation processes.
d. Customer relationship management (CRM) systems: Enhancing customer interactions and retention.
e. The role of trust in buyer-seller relationships: Factors influencing trust formation and maintenance in B2B contexts.

Marketing in the Healthcare Industry:

a. Healthcare branding and patient loyalty: Strategies for building trust and preference in healthcare services.
b. Digital marketing in healthcare: Leveraging online platforms for patient education and engagement.
c. Pricing strategies for pharmaceutical products: Balancing affordability and profitability in healthcare markets.
d. Patient satisfaction and quality of care: Measuring and improving healthcare service delivery.
e. Healthcare marketing regulations: Compliance challenges and ethical considerations in pharmaceutical advertising.

Marketing and Sustainability:

a. Sustainable supply chain management: Assessing the environmental and social impact of sourcing decisions.
b. Green marketing communication: Strategies for promoting eco-friendly products and initiatives.
c. Consumer attitudes towards sustainable consumption: Identifying barriers and motivators for green purchasing behavior.
d. Corporate sustainability reporting: Evaluating transparency and accountability in CSR disclosures.
e. Circular economy initiatives: Reducing waste and promoting resource efficiency through innovative business models.

Marketing Strategies for Small and Medium Enterprises (SMEs):

a. Digital marketing tactics for small businesses: Maximizing online visibility and customer engagement on a limited budget.
b. Niche marketing strategies for SMEs: Targeting specialized market segments to gain a competitive edge.
c. Guerrilla marketing campaigns: Innovative and low-cost promotional strategies for SMEs.
d. Networking and relationship building for SMEs: Leveraging partnerships and alliances to expand reach and resources.
e. Brand differentiation strategies for SMEs: Creating unique value propositions to stand out in crowded markets.

Marketing Metrics and Performance Measurement:

a. Key performance indicators (KPIs) for marketing effectiveness: Identifying and tracking metrics that drive business growth.
b. Marketing ROI analysis: Evaluating the financial impact of marketing campaigns and initiatives.
c. Customer lifetime value (CLV) modeling: Predicting long-term profitability and optimizing marketing investments.
d. Marketing dashboards and reporting tools: Designing visualizations for monitoring and communicating marketing performance.
e. Benchmarking and competitive analysis: Comparing performance metrics with industry peers to identify strengths and weaknesses.

Luxury Brand Marketing Dissertation Topics:

a. Luxury brand storytelling: Crafting narratives that resonate with affluent consumers and reinforce brand prestige.
b. Experiential marketing in the luxury sector: Creating immersive brand experiences to drive emotional connections and loyalty.
c. Celebrity endorsements in luxury brand advertising: Assessing the impact on brand perception and consumer attitudes.
d. Sustainable luxury branding: Balancing environmental responsibility with the exclusivity and craftsmanship of luxury products.
e. Digital transformation in luxury retail: Innovations in e-commerce, omnichannel strategies, and virtual experiences for luxury brands.

Marketing in the Tourism and Hospitality Industry:

a. Destination marketing strategies: Promoting tourist attractions and experiences to target markets effectively.
b. Online reputation management for hotels and resorts: Monitoring and responding to guest reviews on review platforms and social media.
c. Tourist behavior analysis: Understanding the decision-making process and preferences of leisure travelers.
d. Event marketing in the tourism industry: Leveraging festivals, conferences, and cultural events to attract visitors and boost revenue.
e. Sustainable tourism marketing: Promoting responsible travel practices and supporting local communities and ecosystems.
f. More What are some good thesis topics in tourism marketing?

Marketing Education and Pedagogy:

a. Innovative teaching methods in marketing courses: Incorporating experiential learning, simulations, and case studies.
b. Digital marketing curriculum development: Integrating emerging trends and technologies into marketing education programs.
c. Assessing student learning outcomes in marketing courses: Designing effective assessments to measure knowledge and skills mastery.
d. Student engagement strategies in marketing classrooms: Fostering active participation and collaboration through interactive activities.
e. Cross-cultural marketing education: Addressing cultural diversity and globalization in marketing curriculum design and delivery.

General Marketing Dissertation Topics

Dissertation topics in marketing encompass a wide spectrum, from consumer behavior analysis to digital marketing strategies, offering students the opportunity to explore contemporary trends and address industry challenges through rigorous research and analysis.

By delving into these topics, scholars can gain valuable insights into market dynamics, develop innovative approaches, and contribute to the advancement of marketing theory and practice.

Analyzing the Role of Customer Reviews and Ratings in Online Purchase Decisions
Exploring the Impact of Pricing Strategies on Consumer Perceptions and Behavior
Investigating the Effectiveness of Loyalty Programs in Driving Customer Retention
The Role of Cultural Factors in International Marketing Strategies
Analyzing the Use of Artificial Intelligence in Marketing Personalization
Exploring the Effectiveness of Mobile Apps in Enhancing Customer Engagement
Investigating the Impact of E-commerce on Traditional Retailing and Consumer Behavior
The Influence of Gender Stereotypes in Advertising on Consumer Perceptions
Analyzing the Role of Social Proof in Influencing Consumer Decision-Making
Exploring the Impact of Celebrity Endorsements on Luxury Brands
Investigating the Effectiveness of Affiliate Marketing in Driving Online Sales
The Role of Corporate Social Responsibility in Brand Building
Analyzing the Use of Big Data in Marketing Strategy Development
Exploring the Influence of Brand Image on Consumer Brand Loyalty
Investigating the Impact of Customer Experience on Brand Advocacy
To study the impact of social media campaigns on consumer attitudes toward the brand
To evaluate the success of the Black Friday sale strategy to drive sales.
To what extent does influencer marketing facilitate the increase in sales?
A systematic literature review on factors influencing the buying decisions of Generation Z.
Impact of e-marketing on consumer decisions in the case of the luxury industry in the Middle East.
A comparison of traditional vs. digital marketing taking consumer’s perspectives.
Impact of technological disruption on marketing processes and activities.
How are search engines contributing to the success of e-commerce?
Impact of relationship marketing on consumer memberships and loyalty.
The extent to which loyalty schemes influence customer satisfaction in the retail industry.
Does technology-driven customer engagement lead to better customer satisfaction?
How do companies build brand equity through celebrity endorsement in the fashion industry?
Do customers respond differently to direct and digital marketing?
The extent to which belief, religion, and values have an impact on marketing in the world.
Impact of customer-centric marketing strategies in achieving sustainable growth.
How do the integration of the Internet of Things and automated services facilitate interactions to create optimal value?
The relationship between innovation, creativity, and strong brand image.
Examining the importance of social marketing for youngsters.
Implementation of game theory in successful branding.
The emerging role of social networking sites in redeveloping the brand image.
Is it necessary to use influencer marketing to achieve marketing goals?
The emerging concept of color psychology and its impact on marketing
Key factors to achieving sustainability differentiation in the Zero-zero-zero world. In the case of automobiles.
Role of Culture in the Relationship between consumer purchasing behavior and celebrity endorsements.
An evaluation of consumer preference trends in purchasing plant-based meat among non-vegans.
How are brands using manipulation tactics in the attention of more customer segments?
Are Instagram influencers successfully influencing the buying decisions of buyers?
How direct marketing strategies are influenced by consumer needs?
Are all global brands incorporating standardization strategies?
How does the local culture affect the marketing tactics of a food company?
Do loyalty cards contribute to boosting sales figures?
To what extent do corporate social responsibility goals influence the strategic objectives of a corporation?
How are marketers taking advantage of search engine optimization to increase traffic on sites?
Does effective content shared on social media influence the behavior of consumers?
How can Snapchat help small businesses grow?
To what extent do Instagram marketing and advertisements help in gaining customer attention?
Which factors trigger impulsive buying behavior?
What are the rural and urban marketing challenges faced by food companies?
Has the COVID-19 pandemic influenced the marketing tactics of corporations?
How did the COVID-19 pandemic affect the behavior and perceptions of consumers?
To what extent did COVID-19 influence the advertising of food companies?
What is the impact of brand image on consumer taste preference?
Analyze the shelf spacing competition of beauty products.
Evaluate the consumer decision-making model in the automobile industry of the United States.
Explore the impact of search engine optimization on the marketing performance of corporates.
How are hospitality businesses targeting Generation Y and Z customers?
Examine the impact of effective customer relationship management on customer retention.
How does humorous advertising affect consumer brand perception?
How can companies improve the commitment level of customers?
Evaluate the four-dimension approach to attitude measurement.

In conclusion, dissertation topics in marketing offer a rich landscape for scholarly exploration, allowing researchers to delve into consumer behavior, emerging technologies, and market dynamics. Through comprehensive analysis and innovative approaches, these topics contribute to shaping the future of marketing practice and theory, addressing the evolving needs of businesses and consumers alike.

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Captivating Marketing Dissertation Topics

Navigating the realm of marketing research as a student can be quite daunting, especially when faced with so many possibilities and emerging issues that affect the marketing world.

That being said, there are plenty of captivating topics that present themselves in the current research arena, offering an excellent opportunity to explore and discover unique insights into the dynamic nature of marketing dissertation topics.

In this blog post, we have curated a selection specifically tailored for college and graduate students looking for fresh ideas for their research projects. By the end of the post, you will have gained invaluable knowledge about existing and future trends in marketing. You will also be better placed to contribute towards the field’s continued growth.

With some effort and determination, we are certain that you will create something remarkable.

What is Marketing?

Businesses must continually provide customers with a great experience by delivering superior value through high-quality content to drive sales growth.

In this regard, marketing helps companies to reach their target audience and deliver meaningful messaging. This enables companies to showcase the worth of their products or services and fosters brand loyalty among existing consumers.

At its core, marketing involves creating significant relationships between prospects and brands while simultaneously establishing a strong presence in the marketplace. Doing so empowers organizations to make lasting impressions on potential customers – ultimately contributing towards business success.

The Essence of Marketing Research

Marketing research provides businesses with an invaluable tool for understanding their target audiences and the broader market. Through quantitative and qualitative data analysis in marketing research, companies can uncover consumer preferences, needs, and desires – ultimately informing decision-making around product development, pricing strategies, promotional activities, and distribution channels.

All this valuable insight allows businesses to stay ahead of competitors by filling gaps in products or services while leveraging any competitive advantages they possess.

In the following sections, we present a list of marketing research topics on which you can focus your research.

Strategic Marketing Topics

Branding dissertation topics ought to consider various issues like competitive advantage and customer-centric marketing strategies. You need to look at marketing ethics, relationship marketing, international marketing, and online marketing to get a better understanding of how to structure your marketing dissertation topics.

1. What is the impact of social media strategies on consumer behavior?

2. How to optimize search engine optimization for mobile marketing

3. Analyzing customer engagement in digital marketing campaigns

4. The role of influencer marketing in building brand loyalty

5. Examining the market segmentation strategies for online shopping

6. Corporate social responsibility and its impact on brand reputation

7. What is the effectiveness of content marketing in lead generation?

8. The influence of social media platforms on purchase decisions

9. Harnessing augmented reality in marketing campaigns for customer engagement

10. Analyzing data analytics in email marketing for effective targeting

Digital Marketing Topics

The contemporary business world shows customer demand trends inclined towards online or digital marketing. Online and offline marketing are different with a modern effective marketing strategy necessitating an understanding of consumer psychology to gain a competitive advantage. Let's take a look at some digital marketing dissertation topics to consider for your paper.

1. Enhancing mobile marketing through effective content strategies

2. Best strategies for implementing search engine optimization techniques

3. Developing an influencer marketing strategy for brand engagement

4. The role of a social media platform in driving customer engagement

5. Market segmentation strategies for effective digital marketing campaigns

6. What is the impact of video marketing on brand perception?

7. The influence of customer behavior on online shopping trends

8. Leveraging content marketing strategies for repeat purchases

9. Assessing the role of augmented reality in enhancing customer experience

Technology is rapidly growing in application across the world. There are countless new forms of tech being developed and that could pique your interest as a marketing student. Take a look at this human cloning essay and consider the implications of this form of technology in the marketing field. It could provide an intriguing and rarely explored study area for your dissertation.

Social Media Marketing Topics

Online marketing dissertation topics could focus on social media issues. A successful digital marketing campaign helps boost customer loyalty and adds to the marketing mix. Take a look at these ideas to write a high-quality social media marketing dissertation.

1. The role of social media in driving customer engagement analysis

2. The effectiveness of content marketing strategies on social media platforms

3. The relationship between social media marketing and brand loyalty

4. The influence of social media strategies on online shopping behavior

5. The role of social media marketing in enhancing customer satisfaction

6. The impact of social media marketing on company reputation

7. Exploring the use of video marketing in social media campaigns

8. What is the role of lifestyle branding in social media marketing?

9. Evaluating the effectiveness of social media marketing in lead generation

10. The role of corporate social responsibility in social media marketing strategies

11. What is the effectiveness of email marketing in social media campaigns?

12. Exploring the use of augmented reality in social media marketing campaigns

13. The role of data analysis in driving social media marketing decisions

Content Marketing Topics

These are some of the most prevalent dissertation topics in marketing today. Managing global brands requires a boost to the brand value through content creation. Integrated marketing communication involving greater content provision boosts engagement and could prove useful in increasing customer satisfaction. With that in mind, we'll now look at some content marketing topics.

1. Analyzing the impact of content marketing on social media platforms

2. The effectiveness of content marketing strategies in marketing campaigns

3. Investigating the influence of content marketing on consumer behavior

4. Assessing customer engagement analysis through content marketing initiatives

5. The purpose of social media platforms in content marketing strategies

6. The role of content marketing in driving digital marketing strategy

7. Exploring the use of video marketing in content marketing campaigns

8. What is the impact of content marketing on brand loyalty?

9. Investigating market segmentation strategies in content marketing

10. Assessing corporate social responsibility in content marketing efforts

11. The role of content marketing in influencer marketing campaigns

12. Evaluating the effectiveness of email marketing in content distribution

13. Exploring augmented reality applications in content marketing

14. Investigating the role of data analysis in optimizing content marketing strategies

15. Beauty brands direct marketing techniques using content marketing strategies

Marketing Communications Research Topics

1. Enhancing customer engagement analysis in digital marketing campaigns

2. Exploring the effectiveness of influencer marketing strategies

3. The role of content marketing strategies in building brand loyalty

4. Analyzing the impact of social media platforms on marketing campaigns

5. Market segmentation techniques for targeting audiences in mobile marketing

6. The influence of corporate social responsibility on brand reputation

7. Optimizing video marketing for enhanced customer satisfaction

8. The role of marketing communications in customer behavior analysis

9. What is the use of augmented reality in marketing campaigns?

10. Creating compelling marketing content for effective online shopping experiences

11. Leveraging information technology for personalized marketing strategies

12. The significance of marketing activities in driving sales growth

13. Comparative analysis of marketing strategies in different business industries

14. Email marketing strategies for effective customer engagement

15. Analyzing consumer buying behavior in relation to marketing communications

16. The impact of market research on developing successful marketing campaigns

Dissertation topics in marketing must consider ethical business practices as you'll have to defend your thesis to your supervisor. Keep this in mind when writing your paper. You can also buy a dissertation to avoid making ethical mistakes that may invalidate your work.

Product Development and Innovation Research Topics

1. Incorporating digital marketing strategies in product development processes

2. Leveraging social media marketing for innovative product launches

3. The role of marketing strategy in driving product innovation

4. Mobile marketing techniques for product development and market penetration

5. Optimizing search engine optimization for product visibility and adoption

6. Integrating influencer marketing in new product development strategies

7. Exploring marketing research paper topics in product innovation

8. Assessing the impact of social media marketing on product performance

9. Designing effective marketing strategies for new product development

10. Leveraging social media strategies for product promotion and customer engagement

11. Evaluating the effectiveness of marketing campaigns in product innovation

12. Content marketing strategies for creating product differentiation and awareness

13. Identifying key marketing research topics for product development success

14. Implementing best social media strategies to drive product adoption

15. Analyzing consumer behavior in relation to product innovation and adoption

16. Customer engagement analysis in social media platforms for product development

17. Market segmentation techniques for targeting specific audiences in product development

18. The role of corporate social responsibility in shaping product development strategies

Retail Marketing Research Topics

1. The impact of digital marketing strategies on retail sales growth

2. Leveraging social media marketing for enhanced retail customer engagement

3. Effective marketing strategies for driving foot traffic to retail stores

4. Available mobile marketing techniques for personalized retail experiences

5. Optimizing search engine optimization for online retail visibility

6. Developing a comprehensive digital marketing strategy for retail businesses

7. What is the role of influencer marketing in retail brand promotion?

8. Social media marketing impact on consumer behavior and business performance

9. Investigating relevant marketing research paper topics in retail marketing

10. Assessing the impact of social media marketing on retail brand awareness

11. Implementing effective marketing strategies to drive retail store success

12. Leveraging social media strategies for enhanced retail customer acquisition

13. Analyzing the effectiveness of marketing campaigns in retail sales

14. Content marketing strategies for building brand loyalty in retail

15. Identifying key marketing research topics for retail success

16. Implementing best social media strategies to drive retail conversions

17. Understanding consumer behavior in retail environments for improved sales

18. Customer engagement analysis in social media platforms for retail brands

19. Market segmentation techniques for targeting specific retail audiences

20. The role of corporate social responsibility in retail branding

21. Enhancing customer satisfaction and loyalty in online retail shopping

22. The influence of brand loyalty in the pricing strategy of SMEs in the fast food industry

Getting your topic right is not your only concern, maintaining your reader's attention can be quite difficult. Remember to use a catchy hook to keep your audience, well, hooked. It would be catastrophic to get a good topic only to lose your reader in the beginning. Review these hook examples for essays to learn how to introduce your reader to the topic.

International Marketing Research Topics

1. Cross-cultural impact on digital marketing strategies in international markets

2. Social media marketing strategies for expanding global market reach

3. Marketing strategy adaptation for mobile marketing in international contexts

4. Enhancing international visibility through search engine optimization (SEO)

5. Developing effective digital marketing strategies for international expansion

6. The role of influencer marketing in international consumer behavior

7. Exploring emerging market research paper topics in international marketing

8. The impact of social media marketing on international market entry

Emerging Trends in Marketing Topics

1. The impact of artificial intelligence on digital marketing strategies

2. Exploring the rise of social commerce in social media marketing

3. Evaluating the role of voice search in mobile marketing strategies

4. Analyzing the influence of voice assistants on consumer behavior

5. Investigating the integration of virtual reality in marketing campaigns

6. Assessing the use of user-generated content in influencer marketing

7. Exploring personalization strategies in marketing research paper topics

8. Analyzing the impact of augmented reality in marketing activities

9. Evaluating the role of chatbots in customer engagement analysis

10. Investigating the influence of blockchain technology in marketing strategies

11. Assessing the impact of micro-influencers in social media marketing

12. Exploring the role of gamification in marketing mix optimization

13. Analyzing the effectiveness of video marketing in engaging target audiences

14. Investigating the use of data analytics in marketing content creation

15. Evaluating the role of neuromarketing in consumer behavior analysis

16. Exploring the impact of social listening in brand reputation management

17. Analyzing the influence of user experience design in online shopping

18. Investigating the role of chat marketing in lead generation

19. Assessing the impact of subscription-based business models on customer satisfaction

20. Exploring the use of influencer marketing in B2B companies

21. Analyzing the role of artificial intelligence in marketing research

22. Investigating the influence of emotional branding in customer loyalty

23. Assessing the impact of mobile payment systems on purchase decisions

24. Exploring the role of sustainability in corporate social responsibility strategies

25. Analyzing the effectiveness of influencer marketing in niche markets

26. Which are the most noteworthy technologies that drive chat marketing?

Relationship Marketing Dissertation Topics

Relationship marketing is a marketing strategy tailored to creating and retaining lasting relationships with consumers. Writing a relationship marketing dissertation topic will require an understanding of customer needs, preferences, and traits. This will help you structure issues such as marketing efforts and the importance of a personalized experience. Consider topics involving issues like social media marketing, email marketing, and mobile marketing messages. Let’s take a look at some of these topics.

1. The influence of relationship marketing on brand value in the retail industry

2. The responsibility of social media in shaping relationship marketing techniques

3. Relationship marketing's impact on customer happiness in the hospitality industry

4. The impact of tailored marketing communication on the development of strong customer relationships

5. The importance of confidence in relationship marketing and how it affects client retention

6. Using customer relationship marketing (CRM) software in relationship marketing techniques

7. The role of consumer involvement in relationship marketing initiatives

8. Relationship marketing and ethical marketing techniques

9. Consumer relationship marketing's impact on customer loyalty

10. Relationship marketing's function in fostering consumer advocacy

11. Relationship marketing's effect on client retention rates

12. The incorporation of reward schemes into relationship marketing techniques

13. The importance of customer satisfaction polls in relationship marketing initiatives

14. Relationship marketing's impact on consumer recommendation habits

15. Relationship marketing's success in the B2B (business-to-business) setting

16. Emotional intelligence's importance in relationship marketing tactics

17. The effect of relationship-based advertising on e-commerce client retention

18. The application of mobile marketing in relationship marketing initiatives

19. Relationship marketing's impact on customer attrition rates

20. The function of relationship marketing in the development of community-based brands.

Take note of topics that are inclined towards building brand equity and online customer reviews when deciding on your focus. Remember to cite your paper correctly, whether you get your information from a book, journal, Ted Talk , or any other source of material.

Branding Dissertation Topics

This section will look at 20 fascinating branding dissertation themes covering a wide range of branding-related subjects. This material will give you a solid basis to dig into the field of branding and its critical function in today's highly competitive economy, from the bearing of branding on customer purchase decisions to the effect of brand packaging on customer behavior. Prepare to write an outstanding dissertation that demonstrates your competence in branding techniques!

1. Branding's impact on customer purchase decisions

2. The effect of personality characteristics on customer loyalty

3. The function of brand narratives in establishing psychological bonds with customers

4. The efficiency with which brand expansions leverage brand equity

5. Brand positioning's impact on customer impressions and choice

6. The impact of brand awareness on customer beliefs and actions

7. Brand equity's influence on earnings and valuation

8. The importance of brand integrity in the development of confidence and trustworthiness

9. The impact of advertising reputation on customer attitudes and engagement to brands

10. The influence of celebrity advertising on the brand's reputation

11. The importance of company involvement initiatives in the development of customer loyalty

12. The influence of Twitter and Facebook on brand development and customer involvement

13. The impact of company image on customer trust and loyalty

14. The usefulness of co-branding collaborations in broadening consumer appeal

15. The impact of sponsorship initiatives on company perception and consumer retention

16. Brand recognition and customer brand perception and support

17. Social branding's impact on customer opinion and buying impulse

18. The significance of corporate values in customer purchasing choices and brand loyalty

19. The use of olfactory marketing to create lasting company encounters

20. The influence of trademark wrapping on customer opinion and purchasing habits.

The field of branding presents an abundance of fascinating marketing dissertation topics that could aid marketing students in investigating different facets of brand management. By delving into these topics, you can gain an in-depth understanding of the part branding plays in contemporary markets. These topics further offer a great chance for students to demonstrate their proficiency and add to the ever-growing field of branding.

Direct Marketing Dissertation Topics

We will now look at 20 captivating dissertation topics that require us to dig into the intricate nature of direct marketing. Covering a range of areas such as the influence of telemarketing, direct mail marketing, social media ads, and email marketing, we will integrate these issues into aspects related to consumers. This includes looking at these marketing campaigns’ effects on customer loyalty, corporate image, revenue generation, and consumer reaction rates. Let’s get to it.

1. The influence of mobile marketing messages on consumer response rates

2. The efficacy of email marketing in producing leads and conversions

3. The responsibility of customer orientation in direct marketing campaigns

4. The application of data analytics in augmenting direct marketing policies

5. The influence of direct marketing on consumer lifecycle importance

6. The value of telemarketing in influencing target audiences

7. The function of consumer segmentation in direct marketing schemes

8. The effect of social media promotion in direct marketing endeavors

9. The effect of direct marketing on customer retention

10. The usefulness of direct reaction TV advertising in boosting sales

11. The responsibility of mobile marketing in direct marketing policies

12. The impact of direct marketing on brand awareness

13. The application of offers and incentives in direct marketing schemes

14. The effect of direct marketing on consumer satisfaction and response

15. The efficacy of direct marketing in the wholesale business context

16. The feasibility of using customer relationship management (CRM) systems to streamline marketing campaigns

17. The effect of direct marketing on consumer recommendation

18. The utilization of social testimonials and proof in direct marketing operations

19. The influence of direct marketing on consumer credibility and confidence

20. The efficacy of direct marketing in producing growing sales and earnings

Direct and online marketing strategies differ sometimes. Our marketing dissertation helpers can assist you in choosing the best topic for your dissertation

Cultures and Marketing Dissertation Topics

In a rapidly globalizing marketplace, discerning the connection between marketing and culture is vital for organizations that seek success in international markets. This section offers 20 fascinating marketing dissertation topics that examine the intricacies and inferences of cultural effects on marketing schemes. From exploring the influence of cultural norms on customer traits to examining the problems and benefits of cross-cultural marketing, these issues delve into different facets of customer perception, cultural adaptation, and advertising efficacy.

The impact of societal norms on buyer purchasing habits in various regions
Multicultural marketing: Issues and Solutions for global brands
The influence of societal emblems and images on brand identification and impression
Marketing strategy cultural alterations: Effective techniques for heterogeneous industries
Cultural disparities in customer purchasing habits and marketing strategy consequences
The influence of societal customs on consumer perceptions regarding promotion
Successful and unsuccessful cultural marketing efforts
Traditional beliefs and brand commitment and consumer retention
The impact of cultural aspects on advertising efficiency
Cultural intelligence's importance in foreign advertising tactics
Cross-cultural customer habits in the technological age: Marketing possibilities and problems
The effect of cultural prejudices in advertising on company image and reaction from customers
The impact of cultural influences on product design and packaging
Personalization vs. standardization: Marketing strategy adaptation methods for diverse cultures
The role of cultural awareness in transnational corporate leadership
Moral issues and customer attitudes to cultural exploitation in advertising
Subcultures' effect on buyer habits and marketing techniques
Cultural variations in web-based customer actions: Ramifications for online marketing
The importance of ethnic origin in brand choices and customer retention
The effect of multiculturalism on the efficacy and innovation of marketing teams.

Conclusively, the domains of marketing and culture provide a valuable landscape for exploration and research. Our next dissertation topics shed light on the complex connection between marketing and cultural schemes in modern varied markets. Going through these topics will help you develop a better understanding of how culture influences brand perception, customer behavior, international strategies, and marketing campaigns. Marketers with this knowledge can accurately traverse cultural variations, change their policies, and develop optimal marketing strategies that reverberate with varied readers.

Online Marketing Dissertation Topics

Online marketing is an integral instrument for corporations to sway and communicate with their intended audience. The evolution of technology leads to the development of policies and procedures employed in online marketing. This section seeks to examine different facets of online marketing and how it influences businesses.

We will consider topics like social media marketing and optimization, influencer marketing, and mobile marketing, enabling readers to get helpful perceptions and suggestions for organizations to stay competitive in the rapidly growing world of online marketing.

Online advertising's influence on customer buying habits
The efficiency with which search engine optimization (SEO) drives conversions and traffic to a website
Social media advertising's significance in brand growth and consumer interaction
The impact of Internet feedback on customer purchasing decisions and brand image
The impact of content advertising on brand recognition and commitment
The persuasive marketing effect on customer perceptions and purchase habits
The relevance of wireless advertising in attracting and retaining on-the-move customers
The impact of tailored marketing methods on consumer satisfaction and loyalty
The efficiency with which digital advertising initiatives generate inquiries and sales
The effect of monitoring online customer behavior and data insights on marketing tactics
The importance of online consumer networks in fostering customer loyalty and endorsement
The impact of online client feedback on business awareness and governance of reputation
The efficacy of redirecting efforts in internet marketing in boosting sales
The influence of virtual and augmented reality (VR and AR) on internet marketing tactics
The impact of user-generated material on company perceptions and customer interaction
Online brand forums' impact on customer attitudes and purchasing intentions
The efficiency with which internet video marketing captures customer interest and drives transaction
Social media influencers' impact on internet-based brand impression and purchasing behavior
The importance of digital customer service in increasing client happiness and retention
The impact of Internet brand trust and credibility on customer purchasing decisions

You could also look at the connection between police body cameras and public trust to determine the implications of transparency on entities. The possibilities are endless. Be creative with this one.

Consumer Psychology and Marketing Dissertation Topics

Comprehending customer psychology is imperative for marketers to utilize valuable marketing policies. We will examine different aspects of consumer psychology and how they influence marketing. A thorough explanation of issues like social media influence, emotional aspect of consumer preferences, celebrity endorsement, and color psychology will help you get a deeper understanding of customer purchasing behavior. This will in turn enable you to shape your dissertation topic in a way that resonates with customers on a deeper level.

Color psychology's influence on customer habits in internet marketing.
The impact of feelings in the customer purchasing process and how it affects marketing methods
Social media's impact on customer views and devotion to a brand
The efficiency with which tailored marketing communications increase customer involvement
The impact of nostalgic advertising on customer tastes and intent to buy
The influence of famous patronage on customer attitudes and purchasing behavior
The impact of social norms on genuine brand assessments among consumers
Pricing tactics and customer perceptions of cost
The influence of product package layout on buyer attitudes and purchases
The influence of proof of legitimacy on customer trust and purchase patterns
The impact of internet feedback and evaluations on customer purchasing decisions
The influence of narration in branding on customer involvement
The efficacy of corporate narratives in eliciting emotional responses from customers
The effect of marketing archetypes on customer beliefs and behavior
Customer confidence in online shopping and its consequences for digital advertising
The impact of ecological responsibility on buyer attitudes and confidence in brands
The impact of viral advertising efforts on consumer understanding and customer involvement
The influence of gender prejudices in branding on customer views and purchasing habits
The impact of tactile advertising on customer interactions and company image
The impact of peer influence methods on customer purchasing decisions and inclinations

Consumer psychology has a major part to play in developing marketing strategies. It allows us to delve into the emotional, cognitive, and social issues that impact customer behavior. These topics shed light on the manner in which marketers can influence customer behavior and perceptions. Focusing on such issues will help you create engaging pieces with marketing dissertation topics tailored to your field.

How to Choose a Relevant Marketing Topic for Your Research

When it comes to selecting a suitable research topic in marketing, an organized approach is essential. To assist you with your decision-making process, here are some useful tips:

1. Prioritize Your Interests and Passions

Give precedence to areas of marketing that excite you.
Pick out a subject matter that truly entices you to delve into the research and discover studies that can back up your claims.

2. Narrow Down the Focus of Your Topic

Start with an extensive idea, then refine it into something more precise.
For instance, if influencer marketing has caught your eye - hone in on "Assessing the Effectiveness of Influencer Marketing from the ROI Point-of-View".

3. Explore Online Resources

Make use of online lists containing fresh ideas for essay topics related to marketing for inspiration or reference points.
Utilizing these resources will allow you to uncover numerous viable topics pertaining directly to what interests you most.

4. Select a Well-Researched Topic

Make sure your chosen theme has substantial existing data sources already available about it.
Allow yourself room to find any gaps within those studies – giving way for unique contributions that you could make.

5. Utilize Online Academic Databases

Access relevant search engines such as BSC (Business Source Complete), Emerald, Proquest, and SCOPUS that offer access to scholarly articles and reports concerning your topic choice.

Get Help Today with Your Marketing Research

If you need help narrowing down your research topic to suit specific issues and points of concern, do not hesitate to contact us today.

Dissertations / Theses on the topic 'Marketing ethics'

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Consult the top 50 dissertations / theses for your research on the topic 'Marketing ethics.'

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Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

Hortell, Albin, and Daniel Hellgren. "Marketing-Ethics in Swedish Universities : Perceived importance and implementation of ethics in marketing courses." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44819.

Cook, Roger. "Ethics at work : the discourse of business ethics : an investigation into ethical discourse in UK higher education and organisational contexts." Thesis, University of West London, 2014. https://repository.uwl.ac.uk/id/eprint/1102/.

Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

Borges, Heather. "Against Marketing in U.S. Public Schools." Thesis, Linköpings universitet, Centrum för tillämpad etik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-69719.

Shaw, Deirdre. "Consumed by ethics? : a model building approach to ethical consumer decision-making." Thesis, Glasgow Caledonian University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311798.

Oursel, Killian, and Mbembo Maxia Befene. "How do ethics in influencer marketing impact consumer behavior?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45287.

Pohl, Martin. "Marketing v pohřebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124823.

Zarkada-Fraser, Anna. "Tendering ethics : a study of collusive tendering from a marketing perspective." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36050/7/36050_Digitised_Thesis.pdf.

Hedgren, Vickie, and Angelica Persson. "Swedish consumers say: -" Subliminal marketing is smart marketing!"." Thesis, Högskolan i Halmstad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29814.

Freitas, Carlos Roberto Gouveia de. "Percepção e intenção ética : análise do posicionamento ético na perspectiva do consumidor." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/5420.

Stejskal, Radek. "Etika v personálním marketinku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222135.

JUNG, JAE MIN. "INTERACTIVE IMPACT OF CULTURE AND INDIVIDUAL CHARACTERISTICS ON ETHICAL DECISION-MAKING PROCESSES, CRITERIA, AND JUDGEMENTAL OUTCOMES: A CROSS-NATIONAL COMPARISON BETWEEN SOUTH KOREA AND UNITED STATES." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1022630223.

Price-Rhea, Kelly, J. Price, and D. Hayes. "E-Ethics: Business and Education Student Perspectives Regarding Online Learning." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/840.

Robson, Ian. "The social construction of ethical discourse : practitioner accounts of ethical issues in the food industry of the United Kingdom." Thesis, University of Newcastle Upon Tyne, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310037.

Johnsson, Anna, Mie Nilsson, and Annie Uttberg. "Webb-spårning eller Urspårning? : - En kvalitativ studie inom etisk marknadsföring." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34429.

Prudičová, Petra. "Multilevel- marketing v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15971.

Böke, Nicole, and Dewy F. Mulder. "The Downward Effect of Ethics in the Value Chain." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2539.

The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering

the still upcoming trend of investigation of ethical considerations, as described by Macfarlane

(1995). Many researchers are constantly improving the ethical theories and showing

continued change in the perception of ethics (Svensson & Wood, 2007)

The purpose of this research is to identify the effect of ethics on the proactive or reactive

behavior of companies, with a downward tendency provided in the value chain.

The theoretical framework consists out of a set of theories supporting the goal of identifying

ethics within a company, applying a new business ethics model and measuring the pro-active

and re-active behavior of the stakeholder in the value chain. Finally, all the theories used, are

combined in an integrated theoretical model used to justify the collection of empirical data

and to give structure to the analysis.

The empirical data has been gathered through non structured and semi-structured interviews

with customers, employees within the case company, and a supplier to the case company.

These findings are complemented with secondary data gathered through websites, annual

reports, codes of conduct, media articles and others sources.

The findings of the study showed that the (in the theoretical framework) assumption of a

downward effect in perception and change in ethical considerations is not as obvious as

previously thought. Within this case study, the ethical influences come from the case

company, situated in the middle of the value chain, influencing both the consumer and the

supplier, in ethical considerations.

Zein, Leila Elise. "Marketing et Islam : entre adaptation et intégration des valeurs religieuses." Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1G029.

Andersen, Cecilia, and Emilia Lindquist. "Styr lagen etiken? : En studie om etikens betydelse för kontroversiella företag." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17139.

Van, den Berg Marinus. "Evolutionary consumers an investigation into the ethical implications of marketing to children." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95683.

Hamwi, G. Alexander. "The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/marketing_diss/15.

Zautraitė, Jūratė. "Organizacijų etikos vadybos analizė ir atsinaujinimo galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20120913_112653-08002.

Mannai, Josef, and Nadezda Opacic. "Neuromarketing och etik: när passerar man gränsen? : En kvalitativ studie om uppfattningar och etiska dilemman kring tillämpningen av neuromarketing och dess påverkan utifrån ett konsumentperspektiv." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41282.

Liu, Wen. "On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240292.

Jarošová, Petra. "Vliv ne/etického chování autobusových dopravců na volbě konečného spotřebitele." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-374718.

Sundar, Aparna. "Visual Brand Language: Color, Complexity, and Harmony." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407405389.

Thorburn, Robert H. (Robert Henry). "Towards the new company : proactive corporate ethics in a globalised business environment." Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50202.

Barboza, Stephanie Ingrid Souza. "Sistema de marketing alimentar: uma análise da consideração ética do produto de origem animal." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/5426.

Babenskas, Eimantas. "Etiško aptarnavimo vertinimas Kauno viešbučiuose "Daugirdas" ir "Perkūno namai"." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_111743-69261.

Koč, Ján. "Marketingová komunikácia vo farmaceutickom priemysle." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72295.

King, Philip Albert. "How to utilise marketing opportunities in a highly regulated environment : the veterinary industry." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/935.

Bidiwala, Aqsaa, and Ziying Liu. "Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43985.

El-Nabolsi, Sari, and Fredrik Söderberg. "Oetiskt eller inte? : Personliga attributens påverkan på konsumentreaktioner av oetisk marknadsföring." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32306.

Otang, Arrey Dorothy, and Rukhsana Dharamsee. "Screening the leaders ethical and unethical behavior against the corporate citizen theory." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34382.

Corporate citizenship is a debatable topic, according to many authors corporate citizenship is equivalent to corporate governance, corporate social responsibility and business ethics. Therefore, we have explained all the four theories in order to equip our reader with the subject in concern. This topic is of growing concern taking the evolutions of the subject, the previous and ongoing scandals into consideration. The paper will present an overview of the concept of Corporate Citizenship and its alliances and provides the readers with different definitions of the above mentioned concept. We explained the relation between Corporate Citizenship (CC) and Corporate Social Responsibility (CSR). We shall use both the terms CC and CRS interchangeably. After going through the literature we felt that there was not enough written about the leader’s role with regards to the ideology of Corporate Citizenship. Therefore, we took the opportunity and used these concepts to screen Steve Job the CEO of apple against the norms of corporate citizenship. Our choice of topic was also motivated by Fortune Magazine 2008-2009 edition. We used Explorative study to fill our research gap by framing very general and broad research questions. A qualitative study was conducted with fifty (50) people from Umeå – Sweden. Our interviewees were mostly students from university and one interview was conducted from the IT head of a public organization from Umeå Sweden. Defying the theoretical concepts we used, we concluded that the consumers we interviewed embrace highly about the concepts of Corporate Citizenship but in practice, they did not bother to take these concepts into consideration before buying the product

Möller, Robin, and Niklas Olsson. "En granskning av de utländska spelbolagens marknadsföring mot den svenska marknaden." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20581.

Chen, Johnny. "The moral high ground: Perceived moral violation and moral emotions in consumer boycotts." Thesis, University of Oregon, 2010. http://hdl.handle.net/1794/11141.

Žilvytienė, Nijolė. "Valstybės tarnautojų etika: Radviliškio r. savivaldybės atvejo analizė." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100928_140842-14139.

Kubiak, Monika, and Annie Lindberg. "Slice me nice : A study exploring Swedish young women`s views and responses to marketing of Aesthetic Surgery in social media." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15598.

Oredsson, Lindsey. "Communicating Responsibility : Audience reception of CSR communication on social media." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104697.

Wiktorin, Eva. "Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-464.

Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. In other words, credibility is the base for KRAV’s operations. KRAV is also receiving national grants to finance information material/marketing material.

Research questions: How does KRAV work with segmentation, positioning and brand? How does KRAV work with credibility?

Method: I have chosen to do this study by studying documents published by KRAV; the main source has been KRAV’s annual reports from 1999-2006, the second source has been KRAV’s homepage and the third source has been folders published by KRAV. The analysis was done by combining findings about KRAV with theories about segmentation, positioning, brand and credibility to see how KRAV works with these areas.

Result & Conclusions: By summarization, my study shows that KRAV both is adopting and actively working with segmentation, positioning and brand which may be business driven and at the same time trying to tone done the business incentive on how they formulate goals and missions. Marketing theories are getting more and visible over the years. KRAV has formulated its’ vision and mission based on four principals; Good environment, Animal welfare, Good health and Social responsibility but they also include inspected organic products with high credibility and they try to position itself not only as an eco-label but also with added value in the areas of the four principals.

Suggestions for future research: One limitation in this study is that I have not studied competitors on the Swedish foodstuff market. Or the actual impact of the fact that KRAV receives national grants, does this disturb the competition? One interesting aspect is if an ingredient brand based on ethic and social responsibility can work with segmentation, positioning and brand without loosing any credibility? May this cause a conflict in the long run? One may also look at the fact that KRAV, by far the dominating label on the Swedish organic foodstuff market, is financing most of its information material/marketing material by national grants. Is it better for the increase of organic foodstuff market to support one large player (KRAV) or should national grants be used to increase knowledge of organic foodstuff and sustainability in general not supporting one specific actor? Which way would maximum the use of the tax money? Or is both needed?

Contribution of the thesis: This study has shown that KRAV, which is based on ethics and social responsibility, has adopted theories such as segmentation, positioning and brand.

Stark, Caroline, and Jonas Berggren. ""Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-38325.

Morais, Thaís de Matos Barbosa Nunes. "A religião e a religiosidade e os seus impactos no comportamento ético do consumidor." Universidade Federal da Paraíba, 2012. http://tede.biblioteca.ufpb.br:8080/handle/tede/3816.

Breander, Jonas, and Christina Holmström. "Programming : En studie om förfinansierade TV-program." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2487.

Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna att slippa dem blir bara fler och fler. Ett relativt nytt sätt att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV- program av det hela, programming, det vill säga helt eller delvis förfinansierade program.

Due to more and more competition on the market companies find it harder to get their message through to the customers. Nowadays, popularity for commercials is decreasing and the possibilities to skip commercials increases everyday. A relatively new form to reach out to the customers is to wrap up the advertising in editorial material and make an ordinary TV-program, i.e. pay for part- or the whole production.

Juozapaitytė, Lina. "Etikos audito integravimo į veiklos auditą galimybės Radviliškio rajono savivaldybėje." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130619_110350-55204.

Loverus, Anna, and Paulina Tellebo. "There ain ́t no such thing as a free lunch : What consumers think about personal data collection online." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-315656.

Arsova, Pavlina. "Alcohol advertising : A Minor Field Study in Cape Town." Thesis, Högskolan Dalarna, Bildproduktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27952.

Klabouchová, Daniela. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18173.

Damon, Shameem. "Internal promotion of Islamic banking offerings at a South African traditional bank: An action research study." University of the Western Cape, 2018. http://hdl.handle.net/11394/6145.

Hoffmann, Benno D. "The Influence of Strategies Used to Communicate Sustainable Corporate Responsibility on Reputation of a Major Airport." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/945.

Rowland, Andrew W. "What is Professionalism? The Validation of a Comprehensive Model of Professionalism." TopSCHOLAR®, 2016. http://digitalcommons.wku.edu/theses/1741.

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Marketing Dissertation Topics – Selected For Year 2023

Published by Alvin Nicolas at November 30th, 2022 , Revised On February 2, 2024

Marketing is a degree course focusing on commerce, lead generation and sales, so you’ll learn much more than creativity when pursuing a Marketing degree.

You will discover how to create spending plans, locate potential customers, penetrate foreign markets and select prices or revenues as part of your marketing degree programme.

Undergraduate, Master and PhD marketing students must complete their dissertation projects before the university awards them a degree.

Many students need help developing compelling marketing dissertation topics that inspire their creativity. The trick is to be mindful of the changes and the latest trends in the marketing industry.

Consider examining brand-new marketing trends so your dissertation project explores a current issue and helps you advance your professional career according to your expectations.

For example, think about the proliferation of social media and online shopping, but also the changes in customer relationships that need special consideration. Your marketing dissertation should provide readers with new, original and focused information.

To help you get started with your marketing dissertation, we have compiled a list of cutting-edge marketing dissertation topics and titles.

You can confidently use these topics because our PhD marketing experts have conducted in-depth research to ensure sufficient literature material is available on these marketing dissertation ideas.

Digital Marketing Dissertation Topics

With everyone going online, digital marketing is booming at present. With the help of effective digital marketing, even a small retail business can achieve great success. For this reason, digital marketing topics are commonly picked by students who want to become certified experts in this field.

Even though students think they are spending their best time on their thesis, choosing the wrong topic can have unfavourable effects and complicate matters.

For this reason, we have created a list of digital marketing thesis topics that will help you choose the ideal topic;

Discuss the factors involved in selecting a brand ambassador.
Check whether marketers are relying too much on digital material to drive sales.
Are consumers still reading long blog posts for promotional purposes, or do they prefer short, inspirational graphics?
Exploring the emerging idea of micro-moments in the world of online business.
Assessing YouTube direct sales potential for vision brands.
For B2B markets, creative digital marketing management.
The unique characteristics of customers’ analytical buying styles in 2022 when they shop entirely online.
How can businesses use social media to nurture relationships with their customers?
The effectiveness and annoyance of chatbots for customer service: helpful or annoying?
An examination of grocery companies’ Instagram feeds.
What is good digital marketing, and what benefits does it offer for business development?
A study compares Facebook ads with Google ads. Which one makes more money?
To assess the value of video marketing within a company’s digital marketing strategy and how it affects customer satisfaction.
Is it worthwhile to analyze customer psychology in the context of digital marketing?
How to evaluate consumer behaviour in a digital media campaign?
Assessing the human factor system of trust using an online retailer.
How does digital marketing change the dynamics of the marketing period and the sale of goods?
The reach of the company page can be increased through the content that food brands post on Instagram.
What impact do landing pages have on marketing? What should land pages not do?
What part do the company’s influencers play in sales, and how does that affect online marketing?

A complete list of: Digital marketing research topics

Brand Marketing Dissertation Topics

Branding is about giving a product a unique name and image in the eyes of the consumer. It is achieved through imaginative advertising that uses a brand concept that runs through every advertisement. Another aspect of branding is the development of a distinctive logo and name for a particular product.

When developing a dissertation on any topic in brand marketing, you need to be creative and pay close attention to the design, message, objectives, transparency and other crucial elements of the brand.

Using a comparison of food retailers in the UK, explore the relationship between perceived risk and brand equity.
Describe the reasons why a new brand initially attracts more exemplary customers.
Do customers understand the core principles of a brand? Starbucks vs McDonald’s is a legal dispute.
What is the impact of someone advertising multiple brands on TV?
How do different product categories affect the relative weight of tangible and intangible brand equity?
The function of word construction in conveying a brand’s message: a strategic analysis of well-known brands.
A case study approach to increasing brand awareness using digital methods.
Knowing your target demographic and fostering good customer interaction are two ways to develop a successful brand when you have fewer resources.
Does the image of a brand change between different industries? The situation of Virgin Cola in the UK.
How does unethical behavior affect a brand’s reputation? The cases of Shell, Nike and Starbucks.
Why is it essential to apply theoretical concepts to branding?
The impact of branding on sales in public transport.
Targeting customers in ethnic markets: The case of Indian food customers of British supermarkets.
How can companies use CSR to strengthen their brand equity? The example of Body Shop.
How can marketing innovations in social media help companies survive?
Why should companies spend more on marketing and brand building?
Can a supermarket’s brand products convey brand equity in low-price departments?
Using social media marketing to build small business brands.
How can companies use applications on smartphones to strengthen their brand value? The legal situation of Starbucks and Café Nero.
The decision-making process of customers vis-à-vis the rules set by stakeholders is the focus of the case study on the TESCO brand model.

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Direct-Marketing Dissertation Topics

Direct marketing is a form of marketing that sells directly to the customer. The company and the customer are the only parties involved in the product/service cycle.

Direct marketing comes in different shapes and sizes, with internet marketing being the most common. Online marketing allows companies to communicate directly with customers and eliminate mediators. This way, companies can learn more about consumers’ needs, wants and opinions about a good or service.

Below is a list of possible dissertation topics for the research area of direct marketing;

How does the length of a voice message affect the effectiveness of telemarketing? An example from the mobile phone industry.
How do Tesco and Body Shop use loyalty schemes to attract customers to direct sales?
Creating a direct marketing information system and evaluating its performance.
In the UK service sector, how does the weighting of different criteria influence online sales change according to the product type?
How can companies benefit from artificial intelligence and its role in direct marketing?
Targeting different nationalities and social classes with racial bigotry and prejudice.
Evaluating the YouTube direct marketing performance of cosmetics companies.
In an increasingly diversified global market, how does telemarketers’ nationality (accent) affect customer response?
Analyze the efficiency and profitability of internet marketing as a direct marketing strategy.
Do customers understand how to defend themselves against questionable direct marketing strategies of social media marketing companies?
What influence does the message length have on direct marketing messages? A comparison between online and offline media
Assessing the importance of consumer data and privacy in direct marketing strategies.
Can direct internet and social media marketing be used to build customer relationships, or is it just a temporary means to connect with new customers?
Can online marketing be used as a more effective technique for a group than for an individual?
What are the differences between offline and online prospecting techniques? The UK airline sector is an example.
The advantages and disadvantages of direct marketing include the use of SMS and email to communicate with customers.
Social media marketing as a tool to attract high-value customers: Benefits and challenges for small businesses.
How much force can change current consumer behavior patterns that deviate from society?
The impact of cultural differences and foreign influences on decision making.
Why do customers stay with Apple Inc. and adhere to global marketing standards? A case study from the market.

Other dissertation topics: Environmental Dissertation Topics HRM Dissertation Topics

Social Media Marketing Dissertation Topics

In an era where most business transactions and purchases are made online, we cannot undermine the importance and benefits of social media marketing to society. Highlight the use of social media for shopping and influencer marketing. Here is a list of SMM Dissertation topics for your review;

Are we breaking US law using Facebook’s marketplace when working with this digital marketing platform?
The discovery of Twitter: Should microblogs be a basis for customer discounts and exclusive notifications?
Why is Facebook discussed more often than other platforms in the context of social media marketing?
Should large companies use youth-oriented social media such as Instagram and TikTok?
The social media copyright debate: What are the pros and cons of posting online, using memes and graphics that are freely available online?
Why should marketers exercise caution when using various posts and comments on social media due to the risks associated with user-generated content?
What benefits and pleasures make beauty brands’ social media content offer?
An examination of food brands’ Instagram posts.
A review of Facebook’s positive, unfavorable and negative user comments and how they influence future conversation engagement.
Why are practical Facebook apps so much less popular than their amusing counterparts?
How do Facebook applications convert users into customers? The relationship between total installs, daily active users and app ratings.
An evaluation of the effectiveness of banner ads on different social media platforms? Facebook, Instagram and Twitter are three examples.
Is online word-of-mouth more effective than offline word-of-mouth? An investigation of customer comments on the internet.
Do social media users behave in the same way as traditional customers?
What strategies do non-profit organizations use to carry out marketing activities on Facebook and other social media platforms?
What are the main differences/ similarities between the social media presence of the NHS and the CDC in the US?
A study on the impact of social media marketing on the popularity of brand posts on Facebook fan pages.
Use, barriers and measurement of social media marketing: implications for marketing managers.
How can companies use social media marketing to influence their customers’ buying habits?
How can social listening help vegan brands with their marketing strategies?

Marketing and Culture Dissertation Topics

Every culture is unique. What is appropriate in one culture may not be applicable in another. For this reason, companies operating in different cultures need to adopt different strategies. Companies must consider the cultural composition of the market before launching a new product.

There is no question that this marketing-related topic deserves study. The following list contains interesting and current dissertation topics in the field of cultures and marketing;

What is the impact of innovation and culture on SME performance in Chinese markets?
Examining the effectiveness of native advertising in the US, UK and China.
What impact does social media have on the corporate culture of the UK fashion industry?
How has globalization changed Toyota’s organizational culture around the world?
The impact of cross-cultural marketing on businesses, with a particular focus on the FMCG sector.
Do values, beliefs, and convictions have an impact on companies around the world?
Applying the marketing mix in a multi-cultural society: evaluating any two civilizations.
Analyzing the same marketing strategy in different markets can lead to business failure.
The impact of cultural diversity on supermarkets in the UK.
How do cultural differences affect marketing communication? The situation of Coca-Cola in India
How do marketers account for differences in “national” culture between regions? Spanish banks in the Basque and Catalan regions.
Does the language have an impact on a brand’s identity? A case of Coca-Cola.
Integrating and evaluating regional differences within national marketing culture.
How does individuality vs collectivism affect mobile phone sales? The People’s Republic of China is an example.
The influence of individuality and collectivism on the purchase of smartphones
Can car manufacturers afford to treat customers as one big homogeneous group?
How can national culture explain the dominance of Scotch whiskey in the world whiskey market?
Analyzing imports and exports to see how culture affects the trade market in the case of General Motors.
How can nations use their own culture to help promote their key exports? France’s Champagne serves as an example.
Discuss how the marketing environment is analyzed.

Consumer Psychology and Marketing Dissertation Topics

Consumer behaviours, which is a marketing focus, can largely be explained with the help of consumer psychology. It shows how consumers behave in the individual phases of the buying process and what reasons they have for their actions. Marketers can develop and implement communication strategies tailored to specific customer groups based on these psychological profiles.

Below you will find some suggested topics for your marketing dissertation in the fields of marketing and consumer psychology;

How does consumer knowledge affect product purchases and purchasing decisions?
Impact of bad advertising on customer behaviors.
Wall-Mart customers’ perceptions of in-store and online shopping.
What motivates customers to buy from Amazon?
What are the benefits and advantages of customer reviews on websites?
How can companies effectively use Big Data to better understand the psychology of their customers?
What do consumers think about green marketing?
Understanding consumer psychology will help you create marketing plans that work.
What impact do marketing research and planning have on sports marketing?
Assessing consumer attitudes and behaviors concerning luxury goods.
What impact does bad word of mouth have on a company’s performance?
How does gender affect how customers of luxury products process information?
What role does motivation play in the buying process? An overview of the UK market for mobile phone ringtones.
How does the gender of luxury product buyers affect selective bias?
What role does education play in functional internet advertising?
Do attitudes and beliefs’ importance differ for low and high-involvement goods?
How does gender affect the way people buy luxury products online?
What influence does social media have on the buying habits of luxury products in the fashion industry?
An analysis of consumer psychology, attitudes, and the marketing of fashion goods
What do consumers think of Burberry’s digital marketing efforts?

Marketing Ethics Dissertation Topics

A challenging issue in the field of marketing is marketing ethics. Marketers should consider marketing ethics when trying to develop successful and profitable marketing campaigns for their companies.

Businesses must adhere to several ethical principles to successfully operate and run marketing campaigns. Any of the following topics could serve as the basis for a dissertation on marketing ethics;

What elements distinguish a consumer’s choice of the most and least socially responsible companies?
Do marketing campaigns influence customers’ purchasing decisions related to a specific cause?
How do companies use PR to recover from consumer boycotts? The situation of Shell and Nestle.
Gender inequalities and their impact on perceptions of corporate social responsibility.
Building corporate reputation and brand equity through multiple CSR initiatives.
The importance of trust in enhancing brand value and corporate reputation through CSR initiatives.
Corporate social responsibility and firm performance. An examination of the function of the market environment and marketing competence.
The impact of a company’s unethical behaviors on sales: Analysis of ineffective marketing campaigns.
The relationship between corporate social responsibility and marketing ethics.
How do publicly available codes of conduct affect consumer purchasing decisions? The situations of The Body Shop, Levi’s and Marks & Spencer.
How can ethical perceptions and intentions when buying affect consumer behaviors? A comparison of chickens kept in battery cages with those kept outdoors.
What is the impact on consumer purchasing behaviors of marketing activities designed with a specific purpose? Starbucks’ Raise a Cup to a Good Cause initiative.
What do consumers demand from companies in terms of ethics?
How do companies deceive customers into increasing sales of their products, and how does this impact their bottom line?
Examining the relationship between corporate social responsibility and marketing ethics.

Also read: Business Ethics Dissertation Topics

Why is it Important to Select the Best Marketing Dissertation Topics

The marketing field is vast and interconnected with many other academic areas, including civil engineering, construction, law and even healthcare. As a marketing student who wants to achieve good grades, developing new ideas and experimenting with established marketing theories is crucial. For this reason, creating a marketing dissertation topic that is clear, rational, and truly addresses a pressing problem prevalent in the industry is critical.

We cannot stress enough how important it is to find a sensitive topic for the study.

If you fail to choose a correct topic, this will affect the amount of time and effort spent on writing your dissertation, as you risk falling into a rejection loop right at the beginning. To develop a topic, consider previous research, consult your supervisor, and get support at this point in your dissertation.

Therefore, when choosing your dissertation topic, it is advisable to make sure that it is original and relevant to the current problems or issues that are interesting enough to warrant further research. Explore marketing topics usually under-researched and step out of your comfort zone. You will be successful if you keep this in mind when researching and considering our marketing suggestions!

How can EssaysUK Help?

Our marketing dissertation experts can suggest several unique and cusotmised marketing topic ideas and examples to help you jumpstart your dissertation project. We also provide several other dissertation services including research proposal writing , dissertation methodology chapter writing , literature review writing , statistical analysis , proofreading and editing , and more.

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How digital marketing transforms typical marketing methods.

Digital marketing transforms typical marketing methods by leveraging digital channels, data analytics, and personalized targeting to reach wider audiences, track campaign performance in real-time, and deliver tailored messages, leading to increased efficiency, effectiveness, and ROI.

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Home » Blog » Dissertation » Topics » Marketing » 80 Marketing Research Topics

80 Marketing Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedIn Are you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of marketing? Look no further. We have compiled a comprehensive list of research topics that are relevant, engaging, and aligned with the latest trends and challenges in the dynamic world of marketing. Whether you are interested […]

Are you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of marketing? Look no further. We have compiled a comprehensive list of research topics that are relevant, engaging, and aligned with the latest trends and challenges in the dynamic world of marketing.

Whether you are interested in consumer behaviour , digital marketing , brand management , market segmentation , advertising , retail marketing , international marketing , services marketing , social media marketing , or relationship marketing , our list covers a wide range of intriguing topics to inspire your dissertation. Explore the cutting-edge concepts, emerging strategies, and innovative approaches in marketing that can contribute to both academic knowledge and industry practices. Choose a research topic that aligns with your interests and career aspirations, and embark on a rewarding journey of scholarly exploration in the captivating marketing field.

A List Of Potential Research Topics In Marketing:

The role of customer engagement strategies in fostering brand advocacy and word-of-mouth.
The influence of online reviews and ratings on consumer decision-making in the UK e-commerce sector.
Marketing healthcare services in the post-pandemic era: Strategies for building patient confidence.
The impact of online advertising on consumer privacy concerns and ad-blocking behaviour.
Consumer trust in online shopping platforms: Building confidence in the post-COVID era.
The effectiveness of personalized marketing campaigns in improving customer engagement.
The role of customer experience in driving customer satisfaction and loyalty.
The effects of scarcity marketing on consumer purchase decisions.
The role of customer relationship management (CRM) in improving customer retention.
The impact of remote work and digital transformation on B2B marketing strategies.
The influence of mobile marketing on consumer behaviour and brand engagement in the UK.
The influence of online shopping platforms on consumer trust and satisfaction.
The effectiveness of loyalty programs in driving customer retention and repeat purchases in the UK market.
The role of nostalgia marketing in connecting with consumers’ emotions in the aftermath of the pandemic.
The role of omnichannel marketing in enhancing the customer experience in the UK retail sector.
The effectiveness of influencer collaborations in brand partnerships and co-branding.
Marketing strategies for re-engaging customers and rebuilding brand awareness after periods of lockdown.
The Role of Sustainability and corporate social responsibility in consumer perceptions of UK Brands.
The role of artificial intelligence in enhancing customer experience.
The impact of social media advertising on consumer attitude and purchase intention.
Sustainable marketing practices in a post-pandemic world: Challenges and opportunities.
The impact of Brexit on international marketing strategies of UK-based companies.
The effectiveness of personalized marketing campaigns in the UK: A case study of significant brands.
The impact of COVID-19 on consumer behaviour and purchasing decisions: A comparative study across different industries.
The impact of digital transformation on traditional marketing channels in the UK market.
The effectiveness of loyalty programs in fostering customer retention and repeat purchase.
Crisis management and brand reputation in the face of a pandemic: Case studies from the marketing industry.
The impact of social media influencers on consumer purchase decisions.
The effects of product packaging on consumer perception and purchase decisions.
The role of brand authenticity in building consumer trust and loyalty.
The Role of social media marketing in building brand resilience post-COVID.
The influence of brand community participation on consumer brand engagement and loyalty.
The role of luxury brand positioning in the UK market: A case study of high-end fashion brands.
The influence of ethical marketing practices on consumer perception and brand reputation.
The impact of supply chain disruptions on marketing strategies: Lessons from the COVID-19 pandemic.
The effectiveness of cause-related marketing in enhancing brand image and consumer loyalty.
The role of nostalgia marketing in evoking positive emotions and brand loyalty.
The effectiveness of experiential marketing in creating brand awareness and loyalty.
The impact of virtual reality technology on consumer decision-making processes.
The role of experiential marketing in enhancing brand engagement and loyalty among UK consumers.
The influence of influencer marketing during and after the COVID-19 crisis.
The impact of sustainability initiatives on consumer brand loyalty.
How has consumer behaviour shifted in response to the COVID-19 pandemic and what are the implications for marketing strategies?
The Role of emotional branding in shaping consumer behaviour.
The impact of social media marketing on brand equity and customer loyalty.
The impact of augmented reality in enhancing the in-store shopping experience.
The role of cultural factors in shaping consumer preferences and purchasing behaviour.
The influence of cultural values on consumer responses to marketing appeals.
The effectiveness of influencer marketing in reaching niche target markets.
The Role of artificial intelligence in personalizing marketing messages post-COVID.
The role of artificial intelligence (AI) and machine learning in driving marketing personalization in the UK market.
The influence of brand storytelling on brand equity and consumer loyalty.
The influence of cultural diversity on marketing strategies in the UK: Insights from multinational companies.
The impact of augmented reality (AR) and virtual reality (VR) technologies on marketing effectiveness post-COVID.
The role of social media influencers in shaping consumer attitudes and purchasing decisions in the UK market.
The Role of data privacy and Security in shaping consumer trust in digital marketing post-COVID.
The impact of influencer marketing regulations on UK brands and content creators.
The role of customer engagement and loyalty programs in driving repeat business post-COVID.
The role of data analytics and customer insights in shaping marketing strategies of UK-based companies.
The impact of mobile marketing strategies on consumer engagement and conversion rates.
The effectiveness of mobile advertising in reaching and engaging millennial consumers.
The influence of brand personality on consumer brand attachment and loyalty.
The effectiveness of content marketing in building brand trust and engagement.
The impact of cross-cultural marketing on global brand success.
The role of virtual influencers in shaping consumer behaviour and brand perception.
The role of virtual events and experiences in marketing post-COVID.
The effects of personalized recommendations on online shopping behaviour.
The role of customer relationship management (CRM) systems in enhancing customer satisfaction and loyalty in the UK banking sector.
The effects of influencer authenticity on consumer trust and brand preference.
The effects of pricing strategies on consumer perception and purchase behaviour.
The influence of cultural values and consumer preferences on marketing strategies in the UK hospitality industry.
The impact of Brexit on UK consumer behaviour and marketing strategies: A case study of the retail sector.
The effectiveness of direct-to-consumer (DTC) marketing strategies in the UK fashion industry.
The effects of celebrity endorsements on brand image and consumer perception.
The influence of online customer reviews on brand perception and purchase intention.
The influence of online reviews and ratings on consumer decision-making in the post-pandemic era.
The effects of personalized pricing strategies on consumer purchase behaviour.
The influence of cultural and societal changes on marketing communication strategies post-COVID.
Digital marketing strategies for adapting to the new normal: Lessons learned from the COVID-19 pandemic.
The evolution of omnichannel marketing in response to changing consumer behaviours post-COVID.
The effectiveness of cause-related marketing campaigns in the UK: A study of social and environmental initiatives.

In conclusion, finding the right research topic is crucial for students pursuing degrees in marketing at various levels. The provided list of marketing research topics offers a wide range of options that can serve as a starting point for students’ dissertation research. Select a topic that aligns with your interests and feel free to narrow down or modify the suggested topics to suit your research objectives. Good luck with your dissertation journey in the field of marketing!

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Business Ethics Dissertation Topics

Published by Owen Ingram at December 29th, 2022 , Revised On October 10, 2023

Many students find it difficult to choose an appropriate topic for their business ethics dissertation paper because the field is complex and contains interesting and contentious issues. Furthermore, the current issues keep evolving as more and more people get involved in different enterprises.

What we know for certain is that a business cannot be conducted without ethics. In order to maintain their integrity and dependability, companies must follow an ethical code of conduct.

The purpose of a dissertation or a research paper is to assess the student’s understanding of the various issues of business ethics and propose appropriate solutions through research and writing.

Students should choose compelling and intriguing business ethics dissertation topics to ensure good grades. For those who do not know where to begin, here are some business ethics research topics to consider.

Important & Related Resource: Dissertation Topics Database , Dissertation Writing Services .

Is overly high pricing and levies imposed by businesses related to corporate social responsibility (CSR)?
How ethical behaviour among business managers contributes to a company’s success.
The effect of deceptive advertising techniques on consumer trust.
The impact of discrimination and gender bias on worker performance inside a business.
How higher education institutions use ethics in their hiring procedures.
Difficulties in implementing ethical business practices, which are necessary for the growth of sustainable tourism.
Should businesses that benefit from other people’s risk be permitted to continue operating? A case study of unhealthy items sold by cigarette and alcohol manufacturers on the American market.
Case study on business ethics; a quick analysis of Facebook’s privacy and surveillance violations.
Examine child labour as an unethical practice and a source of cheap labour.
Women face discrimination at work and are frequently seen as sex symbols.
Describe how you, as a business manager, could stop this.
Examine the concept of honesty in business ethics.
Examine privacy violations on social media as a breach of company ethics.
How does a company’s inadequate environmental management affects consumer loyalty and trust?
A study on the conflict between publication incentives and business research.
How does an organisation’s profit incentive affect the quality of its products?
The effects of worker exploitation on the industrial market
The usefulness of academic theories of business ethics in real-world corporate settings.
Approach to publishing industry ethics in author sponsorship deals.
Using ethics to guide decision-making in the context of internet commerce.
A comparison of how business ethics are taught in rich and developing countries higher education institutions.
Apply business ethics to determine how much a corporation must invest in health, maternity, and other benefits when moving to a foreign nation.
Is it morally acceptable for businesses to be completely upfront with their target market?
Is it moral for employers to use birth control to prevent workplace pregnancies?
A thorough analysis of the impact on society and the economy of illicit activities like corruption, bribery, nepotism, and overpricing of contracts.
An analysis of a case study including sexual harassment and other unethical behaviour in commercial companies.
The several moral conundrums that contemporary corporate firms must choose between.
Components of a shared ethical responsibility culture between a company and employees.
How do corporate ethics affect employees’ mental health?
Corporate crime and white-collar crime characteristics in modern business.
Teaching personnel from various ethnic origins a shared code of conduct.
Things that multinational corporations should take into account while creating their environmental policies in various nations.
The need for ethics in good corporate governance, item number.
Personal and professional conduct in connection to work ethics, moral conduct, and workplace crisis management.
The importance of ethics in the management and prevention of disputes in the workplace
Businesses in the industrial and production sectors have made major contributions to pollution and global warming.
Explain the many breaches and ethical violations such firms have committed from the business ethics perspective in the paragraph.
What does corporate social responsibility (CSR) entail? Describe the numerous ways that businesses can implement CSR.
The connection between pharmaceutical corporations’ gift-giving practices and corporate ethics.

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The field of business ethics entails establishing the moral rules that govern an organisation’s conduct or administration. Changing business practices are eroding ethical principles over time. Academics must study business ethics to determine its causes, benefits, and effects.

Our assistance in finding good thesis topics will require you to choose an original topic that deals with ethically contentious issues. Our dissertation writing experts can assist you in navigating the moral dilemmas of today in the form of a dissertation paper. We will provide appealing business ethics dissertation topics to help you achieve the highest possible grade.

Frequently Asked Questions

List down the 5 best business ethics dissertation topics.

Certainly! Here are 5 great Business Ethics Dissertation Topics: 1. Ethical Decision-Making in Corporate Governance 2. Sustainability and Social Responsibility in Business 3. Ethical Implications of Artificial Intelligence in Business 4. Whistleblowing and Ethical Accountability in Organizations 5. Corporate Social Responsibility in a Globalized World.

266 Marketing Dissertation Topics For The Highest Grades

It is no doubt that marketing is an essential component of everyday life. Whether it is academic institutions, banks, churches, or even social groups, marketing must be involved. As such, college and university students take marketing as a minor or significant. A professor can test different aspects of marketing depending on the course that one is taking. Do you want to develop a fast approach to writing marketing topics with British writers? Read this article to the last dot.

What Are Marketing Dissertation Topics?

Marketing is selling and promoting a service or product. This process includes conducting market research and advertising to tailor the message according to the needs of the consumers.

Marketing is a common field for those taking an MBA course or any other related communications courses. Students in this field will have to know how to write marketing messages with compelling and creative content. Remember that if a marketing topic does not sell, then no one will buy the product.

Marketing topics should be: Catchy and captivating at first sight Identify what is missing and how the company comes in to fill the gap To help the consumers

Most promotional messages only tend to sell a product without the audience in mind. However, a great marketing message will make the consumer feel like part of the product. It should not seem like one that wants to siphon funds out of the consumers.

Students can get impressive marketing topics from:

Reputable online sources related to business and marketing
Your class lecture notes
The old dusty marketing books on your library shelf

Once you get your marketing topic, you will begin sourcing ideas that will inform the content of your paper. The content should center on informative information on the subject. Below are marketing dissertation ideas to make you a champ!

Branding Dissertation Topics

The impact of media on brand awareness of new products
What is the difference between real quality and perceived quality in branding?
Why brand associations may be detrimental in the end
The role of brand loyalty in promoting products and services
Why football stars are the best brand ambassadors for products
Effects of a person marketing more than one brand on a TV station
Latest innovation technologies that make branding a lucrative venture
The role of using women in brand and marketing of products
Why companies should invest more in branding and marketing
Discuss why a new brand attracts more excellent consumers in the initial stages
Evaluate the effects of using one brand ambassador for long
The role of billboards and posters in brand marketing
Why the text used in a branding message matters the most
Why children should not be brand ambassadors
Analyze the factors involved in choosing a brand ambassador
What determines the rates for a brand ambassador?
How long should a company advertise a new brand?
Why is it essential to incorporate theoretical approaches in branding
The role of branding on public means of transport in the sales

Digital Marketing Dissertation Topics

The role of social media marketing on consumer behavior: A case study of youths
How are pop-up advertisements affecting buying behaviors?
The effect of YouTube ads on how consumers view products
Why the frequency of a digital media marketing message may affect its sales
Effects of posters and graphics on digital marketing
The role of short notes and color choice in digital marketing
How the internet is affecting consumer behaviors for the worst
Why it is expensive to use celebrities and influencers in digital marketing
Effects of short video ads in digital marketing
The effects of automated service messaging on digital marketing
Why virtual marketing messages on digital media may not be effective
The role of AI in consumer digital marketing
Why companies should invest in marketing on their landing pages
How to analyze the behavior of consumers in a digital media campaign.
Why e-marketing is becoming a pain in the back, especially with promotional emails
How to develop better relations with consumers on digital marketing platforms
Should physical marketers complement digital marketing campaigns?
How to identify the best time for digital marketing campaigns
The role of Twitter hashtags in digital marketing campaigns.

Consumer Behaviour Dissertation Topics

How companies can identify consumer behaviors and maximize on them
Effects of neglecting consumer behavior in marketing
Digital tools that can help marketers identify consumer behavior
How to gauge the reception of a particular marketing message
Why ladies tend to buy more clothes than the men
The role of window shopping on the purchase of products: A case of women
Why teenagers in urban areas are consumers of technology-related products
Effects of selling beauty products to male audiences
Why the repetition of marketing messages impacts the consumer behavior
Discuss why the adult population does not engage in much buying
Why promoting products with controversial celebrities affects their buying behavior
Effects of promoting products using indecent language or characters
How to build a strong brand online among all audiences
The role of product design and brand image on how the audience perceives it
How the world wide web is enhancing the outreach of a product
How to retain the brand value of the product through innovation
What determines the loyalty of a customer to a particular brand?
Why it is difficult to market to today’s busy consumers
Why masks and other related products are selling in the COVID-19 pandemic

Social Media Marketing Dissertation Ideas

The role of Facebook ads in marketing a product to the consumers
Why social media marketing is majorly attractive to the young audience
Effects of advertising on more than one social media platform
The credibility of social media marketing messages in the 21 st century
How con artists on social media have made it difficult for buyers to purchase products online
How selling in Amazon is transforming social media marketing techniques
Discuss the prospects of social media marketing in the face of new technologies
The role of an online survey in preparing social media marketing messages
Current strategies used by online marketers in the United Kingdom
The role of Instagram ineffective social media marketing and branding
The role of localization in preparing social media marketing messages
How the internet has made global reach by marketers possible
The role of social media marketing in demystifying myths about products
Effects of perception on online purchasing behaviors
How social media marketing improves brand loyalty
The role of identity creation in determining online messages
Discuss marketing ethics that accompany social media marketing
The part of gamification in social media marketing stories
The amount of social media presence for global companies

Dissertation Topics In Marketing

The evolution of marketing from the 17 th century to date
Evaluate the role of the principles of marketing in its practice
Discuss why it is essential to have strategic marketing and planning
Analyze the scope of marketing for perishable products
Discuss the various approaches of marketing in developing countries
Compare and contrast between marketing and selling
A historical perspective of complex marketing in the 21 st century
Discuss the concept of marketing in the 19 th century
The role of marketing scholars in determining its practice and success today
Discuss the critical role played by Kotler in advancing marketing
Effects of viewing marketing from the producers/sellers side
Why marketing is essential when the demand of a product exceeds the supply
Marketing techniques that help in selling expensive products
How to tailor marketing messages to minimize the cost of production
Evaluate why the cost of production and a market quantum of profit is essential in marketing
Why marketing should deliver the desired products more effectively and efficiently
Discuss the role of the consumer’s sovereignty in marketing
How to develop marketing messages from customer’s reactions to various product features
How to deal with customer complaints in a marketing campaign

Current Marketing Dissertation Ideas

The role of coronavirus pandemic in affecting marketing strategies
Discuss how the 5 P’s of marketing are transforming with time
The role of market segmentation in determining what messages to prepare
How targeting and positioning is critical in aggressive marketing
Discuss the part of analyzing the marketing environment
Evaluate the needs and motivation behind a successful marketing campaign
Why group dynamics are essential in identifying the right message for a marketing campaign
The role of social surroundings and consumer perception in the current marketing world
The role of using ladies in campaign promotions as compared to men
Effects of studying consumer behavior, needs, and motivation
The part of advertising mix-direct selling on social media
Evaluate the role of sales promotion and public relations
Why brand evaluation is vital when it comes to identifying new trends in marketing
The part of effective communication techniques in marketing
How to achieve relationship marketing using social media tools
Discuss how cyber and network marketing is affecting the industry
Does e-commerce promise a better future for marketers and promoters?
Evaluate rural marketing techniques in developing nations
What is the relationship between marketing and ethics?

Top Marketing Dissertation Titles

Discuss why decision making and organization is critical in marketing
Evaluate the role of communication and control process in marketing
Why human resource management is essential to marketing
How to create solutions that deliver satisfaction to the customers
The part of engaging stakeholders in marketing campaigns
Evaluate the determinants of advertising, sales promotion, or salesmanship
Effectiveness of marketing campaigns that target the global economy
The amount of information in creating marketing messages
Discuss the key concepts and decisions in marketing in a business environment
Evaluate effective marketing strategies for business organizations
How to conduct consumer behavior research for use in marketing
How to apply marketing principles in decision making in information and other organizations
How to develop appropriate marketing strategies for information services
Discuss how to apply the marketing concept in identifying and analyzing consumer needs and wants.
Evaluate the various marketing management philosophies
Discuss the different marketing mix variables in digital marketing
What determines the decisions for products, distribution, and prices?
Why it is essential to venture into international marketing
The role of geography and psychology in determining marketing decisions

Advertising Dissertation Topics

Evaluate the effectiveness of concentrated marketing
Compare and contrast between differentiated and undifferentiated marketing
What is the role of sales forecasting?
Why is marketing pervasive across an organization and supply chain?
How does marketing make life easier for the consumers?
The role of marketing in providing career opportunities
How marketing enriches a particular society in various dimensions
Ways in which marketing can be entrepreneurial in today’s society
The part of Oprah Winfrey’s Show and other ventures in marketing
How does marketing expand a firm’s global presence?
Discuss the effectiveness of advertising courses in our universities today
Why the government has a right to ban advertisements on TV
Why heavy advertising increases the sale of products
Evaluate the role of political advertising in the UK
Why make-up advertisements attract women more
How does product placement in a film impact its reception from consumers?
Evaluate the features of a non-profit advertisement
The role of ads in determining a society’s culture
Discuss why it is essential to incorporate qualitative advertising

Hot Marketing Research Topics

Why consumer expertise is vital in determining advertising strategies
Evaluate factors that affect corporate identity in an international scene
Why brand strategy is critical in assessing the progress of a marketing venture
The role of content marketing in determining sales
Why is digital marketing gaining among the young population?
Discuss the role of inbound marketing in appealing to consumer preferences
The part of marketing campaign planning in achieving its success
Why a market plan and budget is essential in the initial stages
Evaluate why a service or product launch is necessary
Analyze the various aspects of strategic marketing
A case study of campaign examples that led to significant sales
Campaign measurement tools for strategic planning of marketing outcomes
Analyze the role of competitive positioning in marketing
The part of copywriting and graphic design ineffective marketing
Why corporate identity matters in marketing strategies
Discuss the place of creative development preparing marketing messages
Why does customer lifetime value issue in any marketing campaign?
Evaluate the role of customer relationship management in marketing
Campaign strategies that achieve customer retention

Analytic Consumer Behaviour Dissertation Topics

Why is direct mail ordinary in the United States?
Evaluate various distribution channels that determine the success of a product
Effects of events and trade show on the success of products
Effective marketing campaign planning for digital products
The role of marketing collateral in advertising strategies
Analyze various marketing department procedures in the UK
The part of constant messaging as a marketing tool
Evaluate the effects of metrics and forecasting in marketing
How are partnerships transforming the marketing arena in the 21 st century?
Compare and contrast the effectiveness of marketing campaigns in print versus digital media.
How Return on Investment determines the marketing strategies
How is Search Engine Marketing transforming the practice?
The role of TV, radio, and outdoor media in marketing
Evaluate the effectiveness of vendors and websites in marketing
How does publicity influence the progress of a product online?
The role of an effective pricing strategy in marketing
How does recruiting affect the marketing of a company?
Policies and legislations that transform marketing
The role of search engine optimization in marketing products online

Fashion Marketing Dissertation Topics

Why fashion marketing techniques are mainly for women
Effects of having fashion marketing promotions on social media
How to identify potential clients in fashion marketing
Describe the role of anticipating the specific fashion needs of the consumers
Evaluate the part of predicting, tracking, and creating trends in styles
How to forecast sales in a fashion trend cycle
How to conceptualize and design fashion products for various audiences
How to determine the resources needed for a fashion marketing campaign
Logistics involved in the promotion and distribution of fashion products
The role of planning the pricing of fashion products
How to craft advertisement campaigns for fashion to attract buyers
How to create enticing and exciting fashion experiences
Effects of advertising fashion products in beauty parlors
Marketing techniques necessary for navigating the trendy fashion industry
Goal-oriented campaigns for fashion that can attract the young population
Evaluate customer behavioral data for fashion campaigns
The role of data-driven decisions for fashion campaigns
Emerging technologies for marketing campaigns
Why an understanding of fabrics is necessary for fashion campaigns

Sports Marketing Dissertation Topics

Effects of using footballers as brand ambassadors
The role of EURO 2022 in advancing marketing campaign strategies
How ticket purchase is an excellent avenue for marketing
Evaluate the part of ‘Over the Top’ content in sports advertising
How Artificial Intelligence technologies shape sports marketing
How to incorporate augmented reality in sports marketing
How wearable apparel is vital in sports marketing
The role of E-Sports in the marketing of products
How betting companies are advertising on sporting platforms
How women in sports are advancing sports marketing
The part of running a sporting contest on sports marketing and promotion
How to retarget contest participants in sports marketing
The function of a survey in sports marketing campaigns
Evaluate the role of sharing pre-match teaser content on the sale of tickets
How does posting behind-the-scenes footage attract more viewers?
The role of sports influencers in enhancing sports marketing
The part of sharing memorable moments on sports marketing
How post live updates of a match determine the number of viewers next time
How gambling has affected sports marketing

International Marketing Dissertation Topics

The role of relationship marketing in the international space
Why direct marketing may not be effective in global marketing
Evaluate the various cultures of global marketing
The part of online technologies on global marketing
How consumer psychology affects global marketing
Relationship between global marketing and mobile technologies
Ethics in international marketing
Generating international customer loyalty
Effects of switching costs in international markets
Effects of product quality on global marketing
Social media and global marketing
Small companies and global marketing
Effectiveness of online consumer tribes
Perceived risks in global marketing
Digital international marketing techniques
Segmentation and international marketing
Innovations for international marketing
Corporate social responsibility in international marketing
Smartphone apps used in international marketing

MBA Marketing Dissertation Topics

Branding and naming
Public and media relations
Intellectual property
Telemarketing
Online reputation management
Psychological marketing
Analytic marketing
Affinity marketing
Event marketing
Cross endorsements
Shared incentives in marketing
Benefits for consumers
Online public relation tools
B2B versus H2H marketing
Marketing mix strategies
Millennial to marketers
Marketing mistakes in the 21 st century
Psychology of color in marketing
How to repackage marketing messages

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Why the Influencer Industry Needs Guardrails

The author argues for an industry in which unethical behavior is punished; professional expectations, pay, and desired outcomes are standardized; and creators are given the same rights and protections as other professional marketers.

And how to professionalize a maturing practice

Idea in Brief

The problem.

Influencer marketing is a global force with huge potential for both positive and negative social impact. Influencers, brands, and social media companies that mislead the public could ruin an industry reliant on credibility.

The industry is built on precarity, with little professional cohesion and inconsistent consequences for unfair play.

The Solution

Marketers must build teams of trustworthy professionals. They must commission work that prioritizes quality and integrity over virality. And the industry as a whole should develop trade organizations and unions to protect influencers, marketers, and the public.

Over the past 20 years the social media influencer industry has grown from nothing into a pervasive global force that has completely rearranged the way information and culture are conceived, produced, marketed, and shared. Commercial sectors such as fashion, beauty, and travel led the way, but nonprofits, government services, and political campaigns are increasingly joining in, hoping to harness the seemingly more authentic medium of influencer marketing.

Stars are using their influencer status to launch their own products and capture more profits for themselves.

Emily Hund is the author of The Influencer Industry: The Quest for Authenticity on Social Media and a research affiliate in the Center on Digital Culture and Society at the University of Pennsylvania’s Annenberg School for Communication.

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Class Notes

The Latest News from Your Classmates

May / June 2024

CHECK OUT OUR NEW SECTION: GROUP NOTES!

Scroll down for the debut of Group Notes, which comprises alumni news about members of Cornell groups—including campus activities, alumni organizations, and more—across generations. Want to see your group represented in future sections? Email us for information!

Welcome back, classmates! Read on for another excerpt from the essay I wrote about my time at Cornell, originally written for and published by my fraternity, Alpha Delta Phi, and featured in the last two Class Notes sections:

We had regular parties in the basement at Alpha Delta Phi, but there was little or no hard liquor. We drank beer from a keg, the tapping of which was a skill we all learned. I think it was mostly the local Stegmaier’s, which was not a particularly good beer, but it was cheaper. Singing was a big pastime, and knowing the words to all the songs was important to your standing with your brothers and your date.

One event I will never forget occurred during the spring of 1946, when we were sharing the house with Kappa Alpha. At a Saturday night party downstairs, the president of KA was sitting on a stool at the bar, surrounded by co-eds who were listening, I suppose, to his war stories. Suddenly, he grabbed an ice pick from behind the bar and drove it into his lower leg! There were shrieks and shocked looks from the co-eds. Then he pulled out the ice pick, pulled up his pant leg, and showed a wooden leg that he had acquired as a result of war injuries!

Thomas Wells ’43 , BArch ’50, proposed to the fraternity that he decorate the walls of the two rooms in the basement, which were our bar and party area. We said OK, and he arrived with two co-eds from architecture or fine arts. Over weeks, they covered the walls with the “figures” of Abner Dean, a very popular cartoonist/artist at that time. For a time, it became the talk of the campus, and we got a big kick out of it. You can even see pictures of it in the background of a 1948 Cornellian yearbook: a picture of a group singing at the usual table in the Alpha Delt bar (on page 364) and then one of me between two women (at right on page 385), both with the paintings in the background.

Late one night, [ Peg Wilharm Tuttle ’48 and I] drove out the east bank of Cayuga Lake to watch the sunrise—and when it came up behind us, I proposed, and she accepted. Ray Tuttle ’48

I married a Cornellian, Margaret (Wilharm) , Class of 1948. She was an Alpha Phi, and I never dated her at Cornell. That we ended up married was a real series of incidents. One day in my fifth and final year, I got on the bus outside Olin Hall to go downtown. I recognized and sat down beside a girl I remembered from a course I was taking in industrial and labor relations (ChemEs were required to take a liberal arts course in year five, and my choice was career-oriented, not culture-oriented, as the ChemE school might have intended). Peg always sat near the front of the classroom next to the same boy, whom I assumed was her boyfriend but later learned was a Chi Psi brother of her boyfriend keeping an eye on her. We talked on the way downtown on the bus and learned an odd coincidence: my family and I lived in Cleveland, and I had just taken a job in Pittsburgh after graduation, while she had lived all her life in Pittsburgh, but her dad’s company had just moved to Cleveland, where she would go after graduation. So we parted with no plans to ever meet again.

Working in Pittsburgh, I used to go back to see my folks in Cleveland occasionally. On one trip, I joined my parents in grocery shopping, because next door was a sporting-goods shop and I wanted to buy a new squash racquet. After shopping, I joined my parents in the grocery store, and there was a somewhat familiar face at the cheese counter: Peg Wilharm! She later told me she was with her parents only because they were going to shop for a new car, and she went along hoping to persuade them not to buy another black Buick.

I asked her out for a beer and supper and soon learned that the boyfriend was no longer—and we dated in Cleveland and Pittsburgh, where she visited an uncle there to see me. I asked her back to an Alpha Delt house-party weekend and, late one night, drove out the east bank of Cayuga Lake to watch the sunrise—and when it came up behind us, I proposed, and she accepted. So Cornell and Alpha Delt had important roles to play. ❖ Ray Tuttle ( email Ray ) | Alumni Directory .

I hope you all took the time to fill out and return the Share Your News form that was recently mailed to you. If you haven’t yet, it’s not too late! Please do send us your news—via the hard-copy form or the online news form —so our future class columns can be full of news from all of you. Whether your news is ordinary or extraordinary, we want to hear it! ❖ Class of 1949 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

In my previous two columns, I highlighted short bios of some of the accomplished women of our Class of the Century. In this issue I highlight classmate Marion Steinmann , author of the book Women at Work: Demolishing a Myth of the 1950s (2005, Xlibris). Marion modestly included as co-authors “The Women of the Cornell Class of 1950.” Also, her book’s dedication, “To the men we married who encouraged us to follow our dream,” is gracious because, unlike those about whom she wrote, Marion didn’t marry until age 50, had no children, and did not earn an advanced degree.

The women that Marion interviewed demolished the myth that, in the 1950s, women had little choice but to be housewives and not be employed outside the home. These courageous women earned a total of 134 advanced degrees including 22 PhDs and five MDs. Among the 134 were 13 college professors, 11 attorneys, one judge, and five engineers, as well as others.

An education in the Cornell College of Home Economics, while including studies in science and the liberal arts, was not designed for advanced degrees. It’s therefore remarkable that our intelligent, energetic, and forward-looking colleagues were able, with good humor and perseverance, to overcome family responsibilities, academic obstacles, and gender prejudices to move into advanced degree programs in law, medicine, education, business, and other professional fields.

Marion attended West High in Rochester, NY, where she excelled academically and was editor of the school newspaper. She came to Cornell with national and state scholarships to major in microbiology in the College of Agriculture. On campus she was a member of Octagon and Kappa Alpha Theta sorority, was vice president of the Women’s Self-Governing Association, and with her intense interest in journalism served as news editor of the Cornell Daily Sun .

Remarkably, upon graduation, she (an Aggie, not a journalism major) was hired by the prestigious Life magazine. That speaks highly of a Cornell BS in agriculture and Marion’s high intellect and writing competence. At Life she was a reporter in the science department, writing on an amazing variety of subjects such as archeology, astronomy, genetics, moon exploration, lasers, holography, the first open-heart surgery, and bone transplants. Over her 22 years with Life , she was promoted from writer to assistant editor, and when the weekly Life ceased publication in 1972, she was the associate editor.

Henry Erle ’50 , MD ’54, lives in a high rise with views of the Robert F. Kennedy and George Washington bridges and the Weill Cornell college campus.

Thereafter she was a freelance author of books primarily in the field of medicine and healthcare, as well as articles for the New York Times Magazine , the Saturday Evening Post , Smithsonian Magazine , Cornell Alumni Magazine , and others. Her books included Island Life , Life and Health , The American Medical Association Book of Back Care , The Children’s Hospital of Philadelphia Parent’s Guide to Allergies and Asthma , and The Children’s Hospital of Philadelphia Guide to Childhood Infections . In 1971 Marion received the American Medical Association’s award for an article, “Fighting the Genetic Odds.”

In 2000, accessing surplus class funds, our class approved publication of the history of our class with the title Curfews, Chaos and Champions , co-edited by Marion and classmate John Marcham . Because it was also a history of the tumultuous post-WWII times , it was subsequently republished under the title Postwar Cornell: How the Greatest Generation Transformed a University, 1944–1952 . The original book was also converted into an engaging film. At the 1965 class Reunion, copies of the film and original book were given to all attendees and later to those unable to attend.

For 10 years, Marion served with me as class co-correspondent, responsible for writing news of class members for the Class Notes section of each issue of the former Cornell Alumni Magazine . Our relationship was cordial and professional, but I learned little about her personal, non-work life. Her obituary was the lead in the obituary section of the April 20, 2020 issue of the Philadelphia Inquirer , which mentioned that she had climbed Mt. Kilimanjaro. And after a late-in-life marriage to Charles Joiner, Temple University Chair of Political Science, they lived in Chestnut Hill in Philadelphia, where she enjoyed cooking, gardening, and entertaining.

I received a nice note from Henry Erle , MD ’54 (New York, NY), Weill Cornell Medicine Roberts Family Professor Emeritus of Internal Medicine. With his parents and younger brother, he escaped from Nuremberg, Germany, in 1939, where in 1938 his grandfather had been murdered during Kristallnacht. He attended Stuyvesant High School and came to Cornell on a Regents Scholarship. The highlight of his campus life was meeting Joan (Greenblatt) at Hillel House, whom he married in 1952 and, as he says, “made up for my lost childhood.” After Cornell med school, until retirement in 2007 at age 78, he practiced internal medicine at Cornell/New York Medical Center, now Weill Cornell Medicine.

Wife Joan earned an MD at New York University in 1954, did post-doc studies in psychiatry, and taught and did research at New York Psychoanalytic Institute. Joan died 10 years ago after a struggle with Parkinson’s disease. Henry has two physician sons, David and Steven , MD ’86 , and five grandkids. At the time of this writing, Henry was living on the 46th floor of a high rise with views of the Robert F. Kennedy (formerly Triborough) and George Washington bridges and the Weill Cornell college campus, studying a variety of contemporary topics, and planning a visit to his younger brother in Florida. ❖ Paul Joslin ( email Paul ) | 13731 Hickman Rd., #4207, Urbandale, IA 50323 | tel., (515) 278-0960 | Alumni Directory .

Frances Goldberg Myers writes, “The big event of the year was my 94th birthday. Living in an over-50 community, I am acknowledged mostly as a ‘role model’ by the newer, younger residents, since I speak up at meetings, participate in many community activities, and make new, younger friends as they buy into the community. With the death of Shelley Epstein Akabas in 2023, I have only one friend left who knew me when I was 17.

“My children, Ken ’77 (Yale PhD), Pam ’78 , and Nathaniel III ’82 , DVM ’87, are all active in their chosen careers and contributing to making the world a better place. Ken is the Gerson Curator of American Art at the Detroit Institute of Arts; Pam is executive director of the prize-winning, nationally recognized Asheville Art Museum (NC); and Nathaniel, known as ‘Chip,’ is a doctor of internal medicine in his own veterinary practice. The following generation of Cornellians is Sarah ’13 , daughter of Ken, a silviculturist for the National Forest Service in Nebraska with a Penn State MA (yes there is a forest in Nebraska, the only planted forest in the U.S.; planted by the CCC in the 1930s). We are waiting to see if Benjamin, son of Chip, will join the Cornellian family.

Living in an over-50 community, I am acknowledged mostly as a ‘role model’ by the newer, younger residents. Frances Goldberg Myers ’51

“I’ve been a widow since 2004 but keep busy making new friends and participating in a variety of activities and wondering what has happened to America. Social media has certainly changed society. I was in Home Ec but took advantage of all the wonderful Cornell professors in government, labor relations, Asian policy, architecture, and literature to get an introduction to the wide world. But Home Ec provided me with entry into various jobs, from publishing to mental health rehabilitation, community organizing for people with disabilities at the county level and volunteer work in several areas.

“I now find new areas to learn about, so life is exciting. I am happy participating in the community around me. My neighbors feel that I provide historical context to people who think of the ’50s as ancient times. I never felt that we were the Silent Generation—we were active in our communities, active politically and socially, raising solid families, and trying to build a better society. Looking back, those years were hopeful and optimistic, in which we believed the world would be a better place for all after surviving the Depression, a world war, the Holocaust, and an atom bomb.

“I am grateful for my Cornell education—I learned much, but mostly I learned to love learning. But clearly my favorite memory is meeting Nat Myers ’49 , BA ’51, on the first day of classes in September 1949 at the Ivy Room in the Straight. Thank heavens my 10 o’clock class in the History of Labor Unions was dismissed because the professor had been delayed in returning to campus. I had never been to the Straight at 10 o’clock before, but when I went in, I saw a table with people I knew. As I sat down, I was introduced to Nat, who had returned from his Navy enlistment. At 11, he joined me on my walk across campus to Balch. We talked for more than an hour and listened to the noon Chimes. And that was the beginning of the rest of my life. We celebrated 55 years of being together until his death in 2004.”

Thank you for writing, Frances! We hope any classmates reading this will send us a letter. ❖ Class of 1951 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Joanne Holloway McPherson writes from Findlay, OH: “I recently moved to a new apartment, the second one since I sold the house I lived in for 29 years in 2019. With each move I downsized, but I still have too many possessions. I try to adjust to the new technology, which is supposed to make our lives easier but, at least in my case, makes it more difficult. The devices constantly need recharging. My solution is to take a nap and recharge myself.”

James Strub writes from Colorado Springs: “I gradually became a mountain hiking machine, and I reached all 54 of the Colorado 14ers and Mount Whitney in California by 1961, all by the grace of God—sometimes with more grace required than other times (e.g., little things like lightning). I’m regularly using a USFS-provided ponderosa pine pole for balance, everywhere I go.” James enjoys teaching the Bible to the Judeo-Christian residents at MacKenzie Place, a nearby retirement community—something he’s been doing for 12 years now.

I gradually became a mountain hiking machine, and I reached all 54 of the Colorado 14ers and Mount Whitney in California by 1961. James Strub ’52

James adds, “I’m also keeping in regular touch by phone or email with daughter Heidi and her husband, Charley, in St. Augustine, FL. They are planning to come out here in April for my 95th birthday. And I’m keeping in close touch with son Jordan ’81 and his very gifted and delightful wife, Michele, who made a very successful career as a principal manager for Progressive Insurance.” Some of his favorite memories of Cornell were “playing the carillon and playing the four-manual pipe organ we used to have on the Bailey Hall stage. I also enjoyed the architecture professors, especially John Tilton 1913 , MArch 1914, whose favorite teaching was: ‘Remember—there is a difference between a Venetian blind and a blind Venetian.’”

Bernard Patten writes: “I am a systems ecologist, long retired from University of Georgia but not retiring. I’m continuing my research on an environmental system theory, ‘Network Environ Analysis,’ and the proverbial magnum opus, ‘Holoecology.’” ❖ Thomas Cashel, LLB ’56 ( email Tom ) | Alumni Directory .

Alan Perlmutter writes from California that his son, Ben ’12 , is taking over the family business: Big Sur River Inn. “After many years as a consultant in organizational development and 36 years as the general partner of the Big Sur River Inn, I am happy to pass the reins to our son Ben, who is taking over as managing partner of the family business. Ben will continue to welcome Cornell alumni from all over the world as they visit the inn, which is Big Sur’s first restaurant and resort,” says Alan. He adds that Ben is still singing with the Hangovers and is well prepared for being the host of the popular and historic inn.

Have you ever had a broken leg? Bob Neff , JD ’56, can sympathize. He spent much of the first half of last year hopping around on one leg while healing broken bones in the other one. He then made up for that confinement—while escaping the chilly weather in North Carolina—as he enjoyed sailing in the South Pacific.

Hospitalization and healing similarly took up half of last year for Caroline Mulford Owens , former Class of ’53 president. She reports that she’s now back to normal with a daily visit to the gym and participation in several community organizations. “I’m fortunate to be living on a beautiful lake with a view of the sunset across the water,” she reports.

I’m fortunate to be living on a beautiful lake with a view of the sunset across the water. Caroline Mulford Owens ’53

Jack Brophy has documented his time in the U.S. Navy with photos and lots of stories. He found his Cornell experience useful when assigned to develop recreational activities for the crew of the USS White Marsh . “The captain authorized the crew to empty a large storage room in the bow and create a lounge and recreation room for the sailors off-duty. They were motivated to make something nice, and they did, with fresh paint and new furniture. For the opening, I decided to organize a talent show. We had a pedal pump organ used for religious services, and I found a fiddler from the South who was fantastic. As the ship rolled, he wrapped his bow arm around a Lally column and played on undaunted. The other acts were entertaining but not as memorable. I guess this qualified me as ‘Recreation Officer.’”

John Nixon sends special thanks to the 148 members of the Class of ’53 who donated nearly $5 million last year, setting a new donor record for any 70th Reunion in Cornell history. Our class also recently donated $10,000 to the Class of 1953 Tradition Fellowship, which provides an annual scholarship for an incoming student. Your generous donations serve many worthwhile causes.

Please share your current news. We’d love to hear from you! ❖ Caroline Mulford Owens ( email Caroline ) | Jack Brophy ( email Jack ) | John Nixon ( email John ) | Bob Neff , JD ’56 ( email Bob ) | Alumni Directory .

As you read this column, Dave , PhD ’60, and Mary Gentry Call report that more than 20 classmates have signed on to celebrate our 70th Reunion on campus. Hopefully a few latecomers will join them with a month to go and put us over 26 attendees. This would be a record for a 70th Reunion. Dave and Mary have planned a fun and informative program with easy transportation to and from all the events from our class headquarters at the Statler Hotel.

This has been a slow month for classmate news, but we did hear from two of you and we thank you. Barbara Jones Jenkins of Northfield, MN, writes that she spends much of her time reading and keeping her email inbox below the 300s. She also served as the financial director of the Cannon Valley Elder Collegium and took several of their courses. On a negative note, Barbara says that she has been trying to improve her tennis serve after 50 years but recently ruptured her right bicep reaching for a volley. Let’s hope Barbara will soon make a complete recovery and get back to working on her serve.

Allan Griff ’54 , who was in the Sage Chapel Choir and the a cappella Chorus, has written a song about Cornell.

Allan Griff of El Cerrito, CA, who did a lot of formal singing in his undergraduate days, including in the Sage Chapel Choir and the a cappella Chorus, has written a song about Cornell, the melody of which is an Irish traditional folk song, “Roddy McCorley.” It brings back memories of our days on the Hill. Called “Leaders of Us All,” here are the lyrics:

“All around the world Cornellians go to do what we do best. / We teach, we build, we serve, we fix, we earn our keep and rest. / We’ve caught the pass of knowledge, and we’re running with the ball. / And it can’t be denied, we’re our people’s pride, the leaders of us all. / Wherever we Cornellians meet, it brings a smile and tear. / We’ve got a bond of friendship that cannot disappear. / We tell of days and nights we shared when we were growing still, / And we feel a little warmer when we think of our days on the Hill. / We remember the Straight, the statues on the Quad, the gorges, and the lake. / Teagle, the Taylors, Sage and the Libe, all these our memories wake. / Engineers, Hotelies, Aggies, and Arts, HumEcs, ILRs, stand tall / ’cause it can’t be denied, we’re our people’s pride, / the leaders of us all.” ❖ Bill Waters , MBA ’55 ( email Bill ) | Ruth Carpenter Bailey ( email Ruth ) | Class website | Alumni Directory .

Frank Baldwin (Ithaca, NY) is planting trees and doing trail management in Pine Tree Wildlife Preserve on East Hill. He also attends a local folk song club on Sunday evenings. He recalls that “our group in Ithaca and Cornell induced the National Episcopal Church to support the treaty to abolish nuclear weapons.” ❖ Class of 1955 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

I hope you all took the time to fill out and return the Share Your News form that was recently mailed to you. If you haven’t yet, it’s not too late! Please do send us your news—via the hard-copy form or the online news form —so our future class columns can be full of news from all of you. Whether your news is ordinary or extraordinary, we want to hear it! ❖ Class of 1956 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

With our undergrad status of in loco parentis , one restriction denied freshmen the right to have an automobile on campus. Do you recall how one classmate protested that rule? In spring 1954, Edward Jay Epstein brought a horse and buggy to campus. Whether it was because of that infraction or something else, Ed was asked to leave Cornell. He later returned to earn his BA in 1965 and MA in 1966, both in government. His master’s thesis on the official government investigation into the Kennedy assassination became his first book, Inquest: The Warren Commission and the Establishment of Truth (1966).

Ed continued his graduate studies at Harvard, earning a PhD in 1973. His doctoral dissertation became the book News from Nowhere: Television and the News (1973). Ed taught at Harvard, MIT, and UCLA, and then decided to return to New York City and to focus on researching and writing books. Known for his keen, independent mind, Ed later investigated U.S. intelligence and counterintelligence, the international diamond trade, the business of Hollywood, and the data leak by NSA contractor Edward Snowden.

Ed himself was the subject of the 2017 documentary Hall of Mirrors , which premiered at the 55th New York Film Festival. Of his many books and articles, his last book, Assume Nothing: Encounters with Assassins, Spies, Presidents, and Would-Be Masters of the Universe (2023), is considered this investigative journalist’s memoir. His recent passing in January 2024 was attributed to COVID. While he had no immediate survivors, he will be missed by all those friends who attended his many storied social gatherings at his Manhattan penthouse.

On the distaff side, we also note the passing of Ruby Tomberg Senie in September 2023. After earning her Cornell BS in 1957 and becoming mother to two sons, Ruby added a Cornell BSN in nursing (1975), an MA in teaching from Columbia University (1978), and a PhD from the Yale University Department of Epidemiology and Public Health (1984). She was an epidemiologist with the women’s health and fertility branch of the Centers for Disease Control in Atlanta when she was asked by then-Cornell President Frank H.T. Rhodes to be a panelist on the 1992 Reunion forum in Bailey Hall. The topic was “Ethical Issues in Healthcare: The Lessons of Tuskegee.” This coincided with our 35th Reunion, so likely some of us attended this discussion. (Special thank you to Cornell Archivist Evan Earle ’02 , MS ’14, for finding this information in an old Reunion booklet.)

In spring 1954, Edward Jay Epstein ’57 , BA ’65, MA ’66, brought a horse and buggy to campus.

Ruby also was on a 1996 panel at the Cornell Club in NYC. This forum, sponsored by the women of the Class of 1958, focused on lifelines submitted by hundreds of Cornell alumnae. Ruby was then a leading breast cancer researcher at Memorial Sloan Kettering Cancer Center in NYC. Ruby’s career continued and culminated as an associate professor at the Mailman School of Public Health at Columbia University.

On a personal note, Ruby and I met about a decade ago. Her dear friend, classmate Beth Ames Swartz , had come to NYC for the opening of her new art series at a gallery in Manhattan. At a restaurant meal that followed for our classmates, Ruby and I sat next to one another. Our paths had never crossed on campus, but we soon were deep in conversation. She told me of her book Epidemiology of Women’s Health (2013), a more-than-500-page tome that explored the major health challenges and conditions specifically affecting women. Ruby included contributions from leading authorities in the field.

She and I saw each other only a few times over the years when she rented a summer cottage in the Berkshires in Massachusetts, where she enjoyed the Tanglewood musical venue offerings. Through emails, we became fast friends. We last saw each other at our 65th Reunion. Ironically, it wasn’t breast cancer, but an undiagnosed tumor that, once discovered, gave her only a few more weeks of life. Ruby, a perpetual student, teacher, and author, had thoroughly enjoyed the rich culture of opera, museums, theater, and classical music so present in NYC. Earlier this month, Beth told me her new art series, Quantum Light, was inspired by Ruby. You can view her artwork here . Both Beth and I agree that it was our privilege to be close friends of such a remarkable woman.

On a lighter note, we saw Ron Dunbar and his spouse, Pru Dalrymple, at our 65th Reunion. Both having been widowed in the early 2000s, they found each other through Match.com and have been happily living together in Philadelphia for nearly six years. They are taking advantage of their good health to travel. Over a year ago, a Road Scholar trip had them island-hopping to see many ancient ruins in Greece. Last March they enjoyed a week in the Galápagos and then spent several days in a remote lodge in the upper Amazon watershed rain forest.

A more recent road trip included a visit with Bob and JoAnne Eastburn Cyprus , who have owned and lived for 30 years on a 60-acre farm near Nashville, TN. Ron and JoAnne had been high school classmates in Wellesley, MA. Ron and Pru fly to Seattle and Portland, OR, several times a year to visit Pru’s two sons and families. Ron’s Korean-born daughter and family live only 12 miles from Ron. After a long academic career, mostly in library science, Pru occasionally teaches online for Kent State University. Ron’s Cornell BEE degree remains in the background to the spreadsheet work he now does to help small nonprofits. ❖ Connie Santagato Hosterman ( email Connie ) | Alumni Directory .

Warren Wildes is living in St. Paul, MN, with his wife, Mary, spending three months of the year in California. He finds great satisfaction in working in the woodlands next door, raising wood ducks, and developing oak “nurseries” at the University of Northwestern, St. Paul, where they have lived since 1977. This passion continues as he and Mary fund Northwestern’s environmental science program, which places emphasis on the woods and the two lakes with campus shorelines. He is also a dedicated supporter of the Cornell Sapsucker Woods Ornithology Lab and participates in the FeederWatch programs while in California each winter. Warren has continued to express his interest in music by leading the Centennial Stompers Dixieland Band with Mary as vocalist, which plays at senior homes, churches, and centers in the Twin Cities metropolitan area. The band is in its 10th year with 18 performances in 2023, and excerpts can be found on YouTube .

Stefan Belman , DVM ’61, shares his favorite Cornell memory: “In Mann Library in 1959 I was seated in the informal reading room, and seated across from me was a most attractive blonde woman smoking. I walked over and bummed a smoke. A few minutes later I walked over to her again and invited her to walk with me to the pomology department and let me buy her an apple. Anita (Lesgold) ’60 , MS ’61, later returned to Sigma Delta Tau and told her roommate, Carrie Warnow Makover ’60 , about meeting this ‘interesting guy.’ Sixty-four years later, we have two children and four grandchildren.” Anita received her BS at Cornell, earned an MD from New York University’s medical school, then taught pediatric neurology there. Their son, Matt , DVM ’89 , practices in Salt Lake City and enjoys back country adventures. Grandchildren Ben ’19 , BA ’18, and Elisabeth ’18 graduated from Cornell with Phi Beta Kappa and summa cum laude recognition. Ben currently works for Amazon and attends Georgetown Law School. Elisabeth just graduated from Johns Hopkins School of Medicine and is training for surgery at Beth Israel Hospital and Harvard. Stefan and Anita move between Columbia Falls, MT, Huntington, NY, and New York City.

Arthur Shostak and his wife, Lynn Seng, moved nine years ago from Philadelphia to Alameda, CA, to escape winter and be closer to their grandchildren. Before retiring, Arthur was a sociology professor at Drexel University. Arthur published 34 books; his latest, published in 2017, is titled Stealth Altruism: Forbidden Care as Jewish Resistance in the Holocaust. After researching survivors’ memoirs and interviewing those living, he developed a strong “help” narrative, to be learned in the future alongside the “horror” narrative that now dominates. The book’s cover photograph illustrates his thesis: men in striped pajamas stand in rows, with two men in the front row surreptitiously supporting a collapsing man between them. Arthur indicates that altruism arises out of innate impulses in people, is supported by the tenets of Judaism, and was encouraged by rabbis who took on leadership roles. He is preparing two more books: a study of ways societies have of memorializing and a lengthy memoir. His favorite Cornell memory: earning the highest GPA in the ILR school, which leveraged a Woodrow Wilson Fellowship for a PhD at Princeton.

Philip Getter ’58 is still producing shows, most recently Hadestown, winner of the 2019 Tony Award for Best Musical.

Philip Getter is still producing shows, most recently Hadestown, winner of the 2019 Tony Award for Best Musical, which has been on Broadway since April 2019. A touring company first presented Hadestown at the John F. Kennedy theater in Washington in October 2021 and is still touring the U.S. and Canada . A new company held a successful opening of Hadestown at the Lyric Theatre in London’s West End in February 2024. The CD of the original cast production won a Grammy. Philip also produced Once Upon A One More Time , featuring Britney Spears’s music, and was co-producer of A Christmas Carol starring Jefferson Mays, and Terrence McNally’s Frankie & Johnny in the Clair de Lune starring Audra McDonald. Philip sits on several boards of corporations and foundations.

Philip’s wife, Elaine Sheinmel, passed two years ago. Elaine was his partner in Getter Entertainment, involved in producing Broadway shows. He is now a partner in Archer Entertainment Group with his stepdaughter, Courtney Sheinmel, who was a practicing attorney and wrote and published many young adult and children’s books. The partners are working on several future productions.

In February, Philip flew to London to see Hadestown, which was sold out and with such good prospects that the run was already extended. Courtney and her 4-year-old son, Archer, who loves musicals, accompanied him. Archer enjoyed his first airplane ride, double-decker bus rides, and packed performances of Hadestown . While in England, Philip spent a great deal of time with his oldest son, Douglas Getter, a London attorney, and his two granddaughters, Tesa, 17, and Sara, 20, both “brilliant, beautiful, and with great personalities.” He has two other children: Laura, who has three children, and Michael. ❖ Barbara Avery, MA ’59 ( email Barbara ) | Dick Haggard ( email Dick ) | Alumni Directory .

Linda Rogers Cohen sold her house in Great Neck—home for 56 years—and moved to the Upper West Side of NYC. “It’s an exciting change that eliminates worry about the roof when it rains and brings me practically next door to my daughter Carrie Cohen ’89 , her husband, Rick Lipsey ’89 , and their four children; brings me closer to the museums I love; and finds me surrounded by too many, too-tempting restaurants.”

Mary Gail Drake Korsmeyer also sold her house of 50+ years. She moved last November to Sherwood Oaks, a continuing care community in Cranberry Township, PA. “This community of some 300 residents is about 35 miles north of my old house and a short drive from my daughter’s residence. It has many active groups and services, including delicious meals, and is providing me with interesting new friends.” Mary Gail is retired from her partnership in the law firm of Peacock Keller in Washington, PA. Daughter Carol is a founding partner of Dupee Strengths-Based Consulting; son David is deputy director of the NASA Ames Research Center in Mountain View, CA; and son Keith is a professor of marine science at Hawaii Pacific University in Honolulu. In addition to grandchildren, she has three great-granddaughters and one great-grandson. About once a month, Mary Gail participates in a Zoom gathering with a baker’s dozen of ’59, ’60, and ’61 grads, all friends since Cornell and members of Delta Delta Delta, including Susan Kunkle Bogar , Sallie Whitesell Phillips , Linda Johnson Kacser , and Erna Fritsch Johnson ’61 .

Linda Rogers Cohen ’59 moved to the Upper West Side, where she is ‘surrounded by too many, too-tempting restaurants.’

Another move after 50+ years: Hardy Eshbaugh and his wife, Barb. They have moved to the Knolls, a retirement community in Oxford, OH. “Our children helped us with the move, which was accomplished with a minimum of difficulty,” writes Hardy. “We had an advantage in that our old house did not have an attic, basement, or garage, which meant we had not accumulated a lifetime of stuff. But there was still lots to part with, especially boxes of books! We have more or less settled in and have made many new friends. Even Roxy, our dog, is adjusting. Now it’s on to the next phase of our lives.” Hardy is professor emeritus of botany at Miami University in Oxford, known primarily for his research on chili peppers and on the flora and biogeography of the Bahamas.

About five years ago, Kate Sickles Connolly moved to River Woods, a continuing care retirement community in Exeter, NH. Prior to that, the retired clinical electron microscopist “lived a wonderful familial, professional, and municipal inclusion life associated with Dartmouth Medical School in Hanover, NH. I am enjoying an active life in both mind and body and hope to continue my Cornell connection virtually for years to come.”

A nominations committee is working on a slate of officers to serve our class for the five years following our Reunion on June 6–9. The final slate is expected to be completed in early May. Any classmate interested in serving as an officer is encouraged to contact our Reunion chair, Jerry Schultz ( email Jerry ). The list of nominees will be displayed at our Reunion headquarters in the Statler Hotel and presented at the class gathering on the morning of June 9.

Closing factoid: At the beginning of February, living ’59ers included 1,108 degreed and 460 non-degreed members—a total of 1,568 alumni. ❖ Jenny Tesar ( email Jenny ) | Alumni Directory .

Still living in North Falmouth on Cape Cod with his spouse, Patty, Leonard Johnson writes, “I was sorry to hear that Neil MacDougal had died. I first met Neil in seventh grade in Boynton Junior High in Ithaca. He was one of the good guys. Last fall I went back to Ithaca for the first time in 10 years. We had a great reunion with Carol Treman des Cognets and several of my other childhood pals. A highlight was lunch at the Inn at Aurora, a must-visit. My favorite memory is walking down through the Baker dorms and watching the sun set over West Hill. What brings him the most satisfaction? Says Leonard, “Patty and I are still cycling a lot—2,000 miles last year! I am still involved in the effort to preserve open spaces here on Cape Cod. I also really like negotiating complicated land deals.”

Edith Rogovin Frankel , who lives in Freehold, NJ, sadly shares, “I lost my husband over 15 years ago and my partner some three years ago, so life has taken a change. However, I’m fortunate to be in good health, I also have two daughters and seven delightful grandchildren ranging in age from 14 to 27. I’m also still doing research and teaching and will leave my New Jersey home to spend a month in Florida, where I’ll be giving courses at Florida Atlantic University and in both Boca Raton and Jupiter in February. This is an annual practice and preparing the lecture series (two different ones this year) is great fun.”

David Ahl , who lives with his wife, Betsy, in Morristown, NJ, reports, “With the pandemic behind us, my wife and I are spending more and more time on mission trips to Guatemala, Haiti, and Peru, helping to build small schools and homes. We have also been on cruises to the Philippines, Vietnam, Australia, Malaysia, Indonesia, Iceland, Greenland, and Hammerfest, Norway, the northernmost town on the planet. We like the smaller ships of Regent, and Betsy especially enjoys Silversea’s expeditions, which we’ve recently taken to Antarctica, Zanzibar, South Africa, the Seychelles, and some smaller ports in the Mediterranean. Unfortunately, excursions and construction work don’t agree with my advanced arthritis, so I’m looking at new hips and knees in 2024. My grandson Wyatt just started in the ECE College, so I’ll be visiting Ithaca more than in the past.”

Send your news to: ❖ Judy Bryant Wittenberg ( email Judy ) | Alumni Directory .

Guess what? Some of our classmates are going back to Cornell. It’s true. Read on to find out more!

First, we hear from classmate Gerold Yonas , who was interviewed for the Write on Four Corners podcast last August. A physicist and engineer, Gerold served as chief scientist for Ronald Reagan’s Strategic Defense Initiative, or “Star Wars,” project, and worked as a vice president at the Los Alamos National Laboratory counterpart, Sandia Labs. You can listen to the episode here .

Ruth Schimel in Washington, DC, is writing her eighth book, Small Steps to Your Continuous Thriving, the Best is Yet to Be . “I have published monthly on YourTango about personal and professional development. Dipping into the arts, I’m showing collages at a neighborhood exhibit, and creating ways to include them in my career and life management consulting practice. I’m active and presenting for TTNWomen on finding meaning and purpose with one’s storytelling, for example. Happy to share my newsletter, launched last year, curated for recipients. I’d love to hear from you.”

From Cindy Johnson Pratt about going back to Cornell: “It was a great thrill to attend the Cornell graduation of my eldest granddaughter, Susie Foster ’23 (whose grandfather is the late Bert Foster ’60 ), in environmental engineering. I had graduated in February 1961 (in three and a half years), so I never had graduation pomp and circumstance. I borrowed my granddaughter’s cap and gown and had my picture taken in front of DG on Triphammer Rd. Now I’ve graduated properly! We just downsized and moved to a retirement community in independent living only a few miles from where I’ve lived for the last 50 years on Lake Minnetonka.”

Steven Stein sent a photo of his Cornell family, nine of whom are Cornell graduates. The impetus of the family gathering was to attend the graduation of his granddaughter, Mimi Stein ’23 , and to celebrate the family’s gift of a bench in memory of his late wife, Susan (Volpert) ’62 , and himself. “Three Generations of Stein Cornellians, 1961 to 2023.” Wow!

From Pat Laux Richards : “ Jack ’60 and I were thrilled to attend our granddaughter’s Cornell graduation last May. Anderson ‘Annie’ Rogers ’23 graduated from Bowers CIS.”

And, lastly, Marco Minasso writes, “I have great memories of Cornell. So it’s with great pleasure that my granddaughter, Sofia ’27 , is now attending Cornell. That makes five of us alumni in our Cornell extended family: my daughter, her husband, me, and two grandchildren! I’m still in Yonkers and after 60 years in the wine business I still drink wine!” Good for you and Sofia! ❖ Susan Williams Stevens ( email Susan ) | Doug Fuss ( email Doug ) | Alumni Directory .

The College of Veterinary Medicine has established the Stephen J. Ettinger 1962 , DVM 1964, Scholarship in honor of this outstanding veterinarian whose broad-reaching influence has impacted the college and the veterinary profession.

Stephen is considered a founder of specialization in veterinary medicine, having helped establish the American College of Veterinary Internal Medicine and serving as president of cardiology in that group—from which he received the inaugural lifetime specialty achievement award . He has authored hundreds of journal papers and key foundational textbooks, including Canine Cardiology (1970) and the Textbook of Veterinary Internal Medicine , the ninth edition of which published in January 2024. He has served on the Cornell University Board of Trustees, the Dean’s Leadership Council, and the Advisory Council and received a Daniel Elmer Salmon Award for Distinguished Alumni Service in 2010.

From San Antonio, TX, John Graybill , MD ’66, sends word that he has retired as emeritus professor of medicine. “I was chief of my division of infectious diseases for six years at University of Texas Health Science Center in San Antonio and had about 250 peer-reviewed publications, mostly in medical mycology and with AIDS patients, and a lot of non-reviewed publications. I left all of that in 2008. My wife, Sue, and I continue to enjoy retirement. For 30 years we have done medical volunteer work in Mexico, Bogotá, Costa Rica, and Guatemala. We have aged out of the volunteer work but have bought a home in Guatemala and spend 3–5 months a year there. With the hot summers here in Texas, it is great to be in Guatemala at 5,300 feet in the mountains, with a climate like Denver. We love Latino culture. My addictive hobby in Guatemala is growing orchid species, and Guatemala is a great place for it. I tie them to tree branches and have a few on tables, a thousand in all. Up in Texas (not healthy for orchids), I have gotten into HO and N gauge model railroading. My N gauge is coffee-table sized and can go with us when we move sometime, if ever, to a retirement home. I am finally reaching the point of knowing how outdated I am in my profession of clinical academic medicine and am stopping medical journals, medical societies, and ultimately my medical license. Age will claim us all, but orchids and model railroading are good hobbies to have.”

John Abel retired from the Cornell civil engineering faculty in 2004 but continues to live in Ithaca on the west shore of Cayuga Lake. His wife, Lynne (Snyder) , died in 2006, and since 2010 his son Bill has lived with him. “Together we enjoy movies, TV series, travel, and Cornell sports events, as well as lakeside living. We spend holiday seasons with daughter Britt Abel ’91 and her family in the Twin Cities. After 12 years on the board of the Cayuga Lake Watershed Network (mission: to advocate for the health of Cayuga Lake and its watershed in a changing world), I have decided to step aside this coming August. I served as treasurer during eight years of growth, but my proudest accomplishment was through working with three talented interns from Cornell, one each in three of the last four summers. I guided their creation, revision, and updating of two handbooks advising watershed residents how to help alleviate climate change while preserving the quality of the lake.

I am excited to have completed the conversion of our home to fully electric. John Abel ’62

“While writing about the effects of extreme weather on our lake and watershed, I decided to ‘walk the talk’ on climate change. I am excited to have completed the conversion of our home to fully electric using community-subscription solar power from a photovoltaic farm in nearby Newfield, NY. I installed deep geothermal heat pumps, discarded our gas furnace and water heater, upgraded our heating and electric infrastructure, and replaced our gas dryer with a ventless hybrid electric version and our stove with an induction stovetop. We were able to turn off our natural gas connection! I also drive a plug-in hybrid car since 2017.

“I remain active as former president and advisor for the International Association for Shell and Spatial Structures (IASS), my professional association involving engineers, architects, and researchers. This coming year, after a pandemic hiatus of four years, I will resume international travel to annual IASS symposia, this year in Zurich and next year in Mexico City.

“Daughter Britt, on the faculty of Macalester College, will be teaching in Vienna again this spring semester (fourth time since 2009), and her husband, Scott Burglechner ’91 , is able to join her thanks to his remote work possibility for U.S. Bank. Grandson Will graduated from Colorado College in May and is starting his second social-service job in the Twin Cities while deciding about long-term plans. Granddaughter Natasha Burglechner ’25 will spend her junior spring semester at Cornell’s program in Seville, Spain.”

I’d be in denial if I didn’t admit that we are all beginning to wind down. Still, it is lovely to read the bits and pieces you send along detailing your lives and activities. Please keep them coming—until we can’t.

There’s a snowstorm raging outside my NYC window as I write this late spring column. To bridge this gap, I urge you to check out our class website , where you will find entries posted in a timely fashion in their entirety in our “Classmate News” section. We love to post your photos, so send them along too. ❖ Judy Prenske Rich ( email Judy ) | Alumni Directory .

I think my first sentence for the Class Notes column should be: Please send me news via email at this link ! I am running low on news. The news in this column comes from Christmas cards that I received from Cornell classmates.

Barbara Hartung Wade , MEd ’64, writes, “I was called out of retirement again, to teach two seventh-grade Spanish classes until the end of June 2023.” Even though she was employed, she and her daughter, Kimberly, went to Cancún in February, followed by a trip to Florida with Kimberly and her husband, Bernard. In September, Barbara and a friend had a good trip to Falcon’s Resort in Punta Cana for a week of sun, fun, and golf. In November the family went to their timeshare at the Westin Lagunamar in Cancún for a two-week getaway. “On the third evening there, it was dark and I tripped on an elevated round light in the cement that wasn’t lit and fell. With second-degree friction burns on arms, knees, and shoulder, I was hospitalized for 12 hours with painful surgery to close and clean the wounds.” Barbara had more to say about paying the hospital bill and then the scam involved when she had to change her flight home on Delta. “I’m recovering slowly but grateful it wasn’t worse. These bad experiences are what can happen at our age! We all learn lessons from them.”

Bill and Frankie Campbell Tutt live in Colorado Springs. Frankie writes: “We celebrated our 60th anniversary at our Ohio farm with the entire Campbell clan. We sold our home of 48 years and downsized to a gated community that we love. Going from 5,000 square feet to 3,400 square feet took some dumpsters, but we are in and can accommodate six guests.”

George Ehemann , ME ’66, and Diane Siegenthaler live in Lancaster, PA. “We enjoy visits from grandchildren including our engineering student enrolled at Cornell. We are active in church activities and German Club chorus. Our 60th wedding anniversary is coming up in the fall of 2024. My favorite memory of Cornell was the climb up the frozen gorge at Buttermilk.”

On the Parisian front, I’m teaching at Sorbonne University in the master’s program in orchestra management. Mary Falvey ’63

Mary Falvey splits her time between San Francisco and Paris, France. “On the Parisian front, I’m teaching at Sorbonne University in the master’s program in orchestra management. I gave a seminar there in 2019 and this year the professor asked if I would teach part of the course while he is on sabbatical. I’m giving six seminars together with colleagues of the San Francisco Symphony. I’m continuing as an entrepreneur-in-residence at INSEAD, a global business school in Fontainebleau. I also helped a French startup in the quantum dot space raise Series A financing. This fall I plan to rent a house in Brittany as a successor to my country home in Calistoga, which I sold in 2022, and to add to my three months a year in France. My oldest grandson, Colin, who holds a master’s in environmental engineering from Stanford, was married last year.”

We had dinner before Christmas with Jim , MD ’69, and Christine Newton Dauber . They are now living in a nice senior living facility. Jim writes: “After a 20-year hiatus, Chris and I returned in April to see Monument Valley, Lake Powell, Zion, and Bryce Canyon along with my older sister and her husband. We still spend part of the summer in our condo in Hillsboro, OR. Our Thanksgiving celebration was quiet but appreciated since Nancy Deeds Meister produced a traditional feast for us and her husband. We spent Christmas here in Tucson but traveled to Hillsboro for New Year’s Eve.”

Thanks to finding our home phone number through Mr. Google, we had a wonderful phone conversation with Tom Stirling , JD ’69, a week ago. Tom lives in Honolulu with his wife, Anita. Two recent milestones for Tom: “Upon my February 28 retirement as a Honolulu lawyer, Anita and I were off on a tour of Vietnam and Cambodia at considerably greater expense than my first tour (all paid for by the Army 57 years ago). Also, I just made my 200th blood donation (first time was at Cornell when I was told donors could get out of ROTC drill that day). Since each donation can be used for up to three recipients, I may have more than 500 blood relatives out there somewhere.” ❖ Nancy Bierds Icke ( email Nancy ) | 12350 E. Roger Rd., Tucson, AZ 85749 | Alumni Directory .

Welcome to my last column before our 60th Reunion—so I’m hoping if you have news for your classmates that you will see them at Reunion and regale them in person. Meantime, here’s the news I do have.

Wayne Mezitt , MBA ’66, who lives with wife Elizabeth (Pickering) ’65 in Hopkinton, MA, catches us up on a lot! He writes, “In July 2023, Beth and I published a book, For the Love of Gardening , which describes our family experiences as we commemorate the 100th anniversary of our family business, Weston Nurseries. I retired from full-time management of the nursery in 2007, and since then, our son Peter and his wife, Karen, have managed all operations of the business started by my grandfather and grandmother in 1923, where I still serve as board chairman. I also enjoy ‘playing’ at Hort-Sense, the tiny business I started in 2010 as a personalized horticultural production and advisory service.

“We’re justifiably proud that we’ve been successful in shepherding Weston Nurseries into our fourth generation of family ownership. Passing the business along to our fourth generation enables Beth and me to continue exploring our passions for horticulture, travel, and family/friend relationships.

“I am editor-in-chief for the Leaflet , Massachusetts Horticultural Society’s monthly member electronic newsletter. I also serve as chair of the Massachusetts Invasive Plant Advisory Group, a voluntary collaborative representing organizations and professionals concerned with the conservation of the Massachusetts landscape. Beth manages all our family and social relationships and serves as chair of our Hopkinton Public Library friends organization.

“Our youngest son’s family lives near our ski house in Vermont, and our other three children live near us, enabling us to spend time with our nine grandchildren. In November Beth and I visited New Zealand, where Beth’s dad was born, reconnecting with relatives and enjoying their springtime, just as our Hopkinton winter was setting in. We’re now discussing the possibility for traveling to Latvia, the Mezitt family’s origin, in July, avoiding Hopkinton’s oppressive humidity and heat.

I’ve begun composing a new book about Rhododendron ‘PJM,’ a now well-known plant that my dad, Edmund Mezitt ’37 , BLA ’39, developed decades ago. Wayne Mezitt ’64, MBA ’66

“I’ve also begun composing a new book about Rhododendron ‘PJM,’ a now well-known plant that my dad, Edmund Mezitt ’37 , BLA ’39, developed decades ago at Weston Nurseries. Peter and Karen have just added another garden center operation to our Weston Nurseries ‘family,’ all in Massachusetts, to now include Lincoln, along with Chelmsford, Hingham, and Middleborough, complementing our main base in Hopkinton. We applaud their commitment and enthusiasm!

“We still maintain contact with a number of Wayne’s Lambda Chi Alpha fraternity brothers and Beth’s Kappa Alpha Theta sorority sisters, although several have recently passed away. With all that keeping us busy, we’ve not paid much attention to most aspects of our Cornell experience, but we’ll welcome updates with any of our friends who have been out of touch.”

Next is David Evans , who with wife Sherry lives on St. Simons Island, GA. He writes, “I retired in 2019 after a career in project management services for large corporations providing governmental services to the U.S. government, while also spending 31 years in the Air Force and Air National Guard as a fighter pilot. Currently, Sherry and I are enjoying our retirement in the wonderful beach community, which is 80 miles south of Savannah, where my Welsh ancestors arrived in the 1650s. A shout-out to my freshman roommate Bill Lacy .”

In other news, Phyllis Rivkin Goldman , MS ’67, and Michael Troner are enjoying their retirements in Boston and Miami, respectively. They are co-chairs of the Class of ’64 Annual Fund and are busy planning to reach out to all of our classmates to support the Annual Fund and in particular our Class Legacy: the Class of 1964 JFK Award for Cornell seniors entering public service. They hope for a big turnout for our 60th Reunion and an even bigger response to their requests for support. Each of them has grandchildren at Cornell and the Troners especially look forward to the graduation in May of granddaughter Rachael Ricisak ’24 before our Reunion.

Lastly, a message from our class president, Ken Kupchak , JD ’71: “Sixty years ago this June we shed our obligatory bonds to Cornell. Celebrate we shall at Reunion. Our ‘modest’ footprint, however, continues and remains indelibly printed in Cornell’s story. This is especially true with respect to the then- and now-timely JFK Award. We have just transitioned this charge to a self-perpetuating board composed of our great awardees. This ensures that the Cornell Class of 1964’s influence will survive our playing time on Cornell’s fields. Hope to see you this June. If you ask nicely, I may save some healthy milk punch for you!”

That’s it for now. On behalf of our class officers, we hope to see you at our 60th Reunion on Cornell’s campus on June 6–9, 2024. As for your news, please keep it coming! Update me by email, regular mail, our class website , or our class Facebook page . ❖ Bev Johns Lamont ( email Bev ) | 720 Chestnut St., Deerfield, IL 60015 | Alumni Directory .

From Joan Hens Johnson : “There were 21 people attending the Cornell annual Florida luncheon arranged by Judy Kellner Rushmore in January. We all enjoyed sharing stories and congratulating the class gift committee on the success of the fall 2023 pilot project of our well-being coaching at the Skorton Health Center. This initiative, funded by the Class of 1965 student mental health fund, will continue because the program is so impactful. Jeff Kass , the leader of our gift committee, provided me with an excellent summary that I shared at the luncheon. He wrote, ‘All results thus far indicate our class gift is funding a program with real and positive impact on the lives of current and next-generation Cornellians.’ Students overwhelmingly supported these statements: ‘I am making progress toward my well-being goals’; ‘I am noticing positive changes in myself that are keeping me encouraged’; ‘I am substituting more healthy/helpful thoughts and behaviors for less healthy/helpful thoughts and behaviors.’ The news of the successful pilot program created a positive buzz among all those at the luncheon.”

Commenting on the highlights of the past year, Myron Jacobson spoke of the river cruise he and Michele took from Amsterdam to Budapest “even though the Danube dried up as we finished with a bus!”

Jim Bennett writes, “Failing any meaningful hobby, I’m looking for my fifth consecutive full-time role to give back to Northeast Ohio. It looks like it will be a major initiative funded by the City of Cleveland and private monies to assemble and remediate 1,000 acres of abandoned inner city properties, market individual sites to companies, and provide jobs for a number of economically disadvantaged residents along a five-mile inner city corridor.”

George , MD ’69, and Judy Arangio spent last October in the Italian regions of Piemonte and Tuscano, especially appreciating the Lucca symphony playing Mozart and Puccini operettas and the international truffle festival in Alba, as well as Barolo, Barbaresco, Moscato wine tasting, and visiting sites on Lake Como.

Dave Bridgeman relates, “Karen and I just celebrated our sixth wedding anniversary. The last six years have been the best of our entire lives! The cruises and vacations are nice, but the best part is getting to be with each other in perfect love, peace, and harmony.”

After four years’ absence, Stephen Appell ’65 traveled to Ithaca via the Campus-to-Campus bus for a weekend of Cornell basketball.

Judy Rushmore and Dave Koval and Linda and Walt Gadkowski are moving to Vi at Bentley Village in Naples, FL, where Ashok , ME ’65 , and Fay Thomas Bakhru , MAT ’66 , are already in residence. Before moving, Judy and her family are touring South Africa.

After four years’ absence, Stephen Appell traveled to Ithaca via the Campus-to-Campus bus for a weekend of Cornell basketball—and this time, to root only for the women’s team. Having apprised the Statler staff of the purpose of his visit, they welcomed him with a goodie bag of Cornell souvenirs, including a basketball cap, and made him feel like a VIP. Steve watched the women players defeat Dartmouth the first night and give a good battle to a formidable Harvard team the next. He was gratified that the coaches and players expressed appreciation for his show of support. Steve also saw the women’s team play at Columbia earlier in the season, and on February 10 he traveled to New Haven to see the outstanding men’s team give Yale all it could handle before succumbing in the last four seconds, 80–78, in an epic battle of undefeated Ivy teams.

Steve Hand is another avid Cornell sports fan. He notes that he is a fixture in Ithaca at all Cornell women’s and men’s hockey games. “Steve Appell joined me last weekend for women’s basketball, hockey, Glenwood Pines, and Purity ice cream.” In January, Steve Hand went on a trip to Disney World with his wife, son, and two grandchildren and everyone had a fun time. Thanks to Steve for managing the Cornell Class of ’65 webpage, which has information about classmates and past Reunions and photos, and also the link to find the Cornell Class of 1965 Freshman Register.

The subject of health is important all through our lives, and Bud Suiter , MBA ’67, has just finished reading two books of interest: Young Forever by Dr. Mark Hyman ’82 and Drop Acid by Dr. David Perlmutter. He states: “The books summarize amazing research results, particularly recent stuff over the last five years.”

Applause to Alan Lockwood , MD ’69, who received a Lifetime Achievement Award from Physicians for Social Responsibility in 2023. Alan is a CAAAN volunteer and frequent contributor to the Lifelong Learning series at Kendal at Oberlin.

Thanks to everyone who has contributed to the column and please continue to forward your news to: ❖ Joan Hens Johnson ( email Joan ) | Stephen Appell ( email Stephen ) | Alumni Directory .

As we near two years to our 60th Reunion, our classmates continue to report on the various jobs, activities, and travels that make up their lives. Susan Porter Bass never imagined working in farming but reports working in a vineyard and winery. Dick Lockwood , MNS ’68, spent 20 years as a part-time faculty member at Brandeis University’s Heller School. He was a union organizer with classmate Larry Bailis at Brandeis for adjunct and non-tenured faculty.

Currently Dick is a member of the board of directors of the Bullough’s Pond Association, a neighborhood environmental defense organization to keep the pond from becoming a swamp. His current hobbies are ice skating and swimming. Dick visited Vietnam last year with his oldest son, Dan ’94 , to show him the village in the Mekong Delta on the Cambodian border where he lived from 1968–70 with the International Volunteer Organization. He reports that 58 years have changed the country for the better. The family travels to Brazil every year to visit his wife’s family in Salvador, Bahia.

John Cobey has been practicing law for 55 years. He is also chairperson of Neighborhood Health, a charity that provides medical services for the homeless. He also chairs the Hamilton County (OH) Law Library, is on the Art Academy board, is an officer of the Literary Club (the oldest one in America), and is on the Rockdale Temple board. In ’66 he never imagined that he would someday have a lawsuit about an outer space problem—the world has certainly changed. John and his wife have two successful and happy sons.

Ira Sadoff retired as Arthur Jeremiah Roberts Professor of Literature at Colby College in 2015. He remains an active and publishing poet. In 2020, his ninth collection of poems, Country, Living , was published by Alice James Books. This past December the Academy of American Poets published a new poem, “ Thank You .” Ira is passionate about classical music and jazz. He lives near Woodstock, NY, where there’s “good music galore.” He never imagined he would be spending his life as a professor teaching literature and poetry, and writing poetry and criticism, for 50 years. At Cornell, he describes himself as a “poor student” taking all the wrong courses with the wrong professors. At the end of his junior year, he finally had the courage to try writing poetry. He feels blessed to have this lifetime passion.

Dick Lockwood ’66 , MNS ’68, visited Vietnam last year with his oldest son, Dan ’94 , to show him the village where he lived from 1968–70.

After 36 years, Marty Skelly Remis retired from the CDC as a Public Health Advisor, Quarantine Division. She spent 33 years at the Chicago Quarantine Station and three years as Deputy Bureau Chief, Quarantine Branch, Atlanta, GA, retiring in 2008. Although she never imagined living in Florida, she is active in many activities in Sarasota. They include NAMI Sarasota and Manatee Counties, Meals on Wheels, All Faiths Food Bank, Habitat for Humanity, and Key Chorale. She now enjoys playing tennis and mahjong. She and her husband have time to travel. Trips included an Alaska cruise, a vegan Caribbean cruise, and driving 192,000 miles in their Class B RV after she retired. In the summer, they spend time on Tuscarora Lake in Erieville, NY, with the whole family. The family visits them in Florida in winter.

Nancy Decker Stephenson is a retired registered dietician and office manager for a veterinary practice. Her activities include volunteering with meals for the homeless and the DAR. Hobbies now include gardening, reading, classical piano, and travel. She never imagined going to Japan and China. Other countries visited include family visits in the Netherlands, plus trips to Norway, Switzerland, France, Italy, Greece, Hungary, Austria, Germany, Scotland, Israel, and Colombia. Family activities include annual reunions, vacations, and holiday/birthday get-togethers.

Donna Swarts Piver is a retired educator. She volunteers at a nursing home and critical care facility. She continues to recover from a massive stroke and is making great progress with bi-weekly physical therapy sessions. In mid-December, she traveled to New Jersey to visit Anne Evans Estabrook ’65 , MBA ’66, and other friends. Donna recently moved to the Glenridge, a continuing care complex in Sarasota, FL. She reports that she loves it and the people.

Debby Kirschner Wolf sadly informed us of the passing of her husband, Marty ’63 , DVM ’66. They met at Cornell and were married for 57 years. They were blessed with two children and six grandchildren. Leith Mullings passed away in December 2020. She was an authority on the foundations of racial and class oppression and the intersectionality of race, class, and gender.

Paul Mlotok passed away in March 2021. He was an oil industry analyst who worked for various companies and was an advisor to the Department of State, the CIA, and various OPEC oil ministers. Anthony Rerecich passed away in June 2023. He was a computer programming professional who worked for various banks and computer companies. He was a veteran and accomplished runner, and he enjoyed sailing and genealogy. ❖ Susan Rockford Bittker ( email Susan ) | Pete Salinger , MBA ’68 ( email Pete ) | Alumni Directory .

Larry Dominessy , ME ’68 (Louisville, TN) reports: “I have been retired since my early 50s. I have remained active but have removed working for money from the equation. I have happened on some broad experiences in the military, Peace Corps, and Foreign Service, which built my confidence beyond the impression of a business teacher at Cornell.

“When I studied engineering at Cornell, as a fluke I took an elective in the business school. The teacher was a retired business executive. He had us write a paper and gave personal interviews to critique what we had written. I was in my fifth year at Cornell but basically, he called me an ignoramus with no ability to express myself. It shocked me but it was hard to argue with.

“I enjoy my informal study of recent history and wish I would have known what I am learning now earlier in life. All of the people whom I would like to ask questions of are dead. I guess I can’t blame myself because most of us are too busy with life to appreciate what is going on (good and bad) until it is too late.

“At Cornell, I got the distinct feeling I was in over my head, at least the first couple of years. Struggling with money certainly did not help. I took ROTC, which seemed to be a refuge from tough engineering courses. I did well the first year until I realized I just did not have the time to put in it, and ROTC did not count toward graduation anyhow. I finished second from the bottom of my ROTC class (the other person had a problem keeping in step!), but I still got a commission and a ticket to Vietnam. However, in the end I would not trade my experience of four years in the Army for anything.”

Peter Buchsbaum (Stockton, NJ) writes: “My wife, Elaine, and I, now married 56 years, are joining Dick and Eileen Barkas Hoffman ’69 for a cross-country rail trip in mid-May. Meanwhile, I’ve continued work with Jewish organizations, having been elected to the executive board of the World Union for Progressive Judaism, and I also joined the Commission on Social Action of the Union for Reform Judaism in the U.S.

We spend summers and parts of autumn at our island home near Acadia National Park in Maine. Peter Buchsbaum ’67

“We spend summers and parts of autumn at our island home near Acadia National Park in Maine and are completing 50 years of living in still semirural Hunterdon County, NJ. Our first grandchild is now a 1-year-old living in Rockville, MD. I’m somewhat creakier but still okay, which means I had to do some snow shoveling recently.”

Roger Abrams (University Park, FL), who was professor and dean emeritus of Northeastern University School of Law, previously dean at Rutgers University and Nova University law schools, and on the faculty at Case Western Reserve University School of Law, passed away last November 12. A graduate of Harvard Law School, Roger was an expert on sports and labor law and legal education. He served as a salary arbitrator for Major League Baseball and was a permanent arbitrator for the television, communications, electronics, and coal industries.

Roger practiced labor law, was a civil rights litigation attorney with Boston firm Foley, Hoag & Eliot, and wrote books on alternative dispute resolution, labor arbitration practice, and the business and history of sports, among other subjects. His Sports and the Law has been cited as the leading sports law casebook. A colleague, Libby Navarrete, recalled that Roger was the epitome of a great lawyer, dean, and arbitrator. “He was a very good listener, and always extremely careful and sound with his decisions. He handed out justice with precision.”

Lawrence McGuinn (Westfield, NY) died last November 20. “After graduation,” the Jamestown, NY, Post-Journal reported, “he took over the management of the Wilson Hill Farm and later expanded to establish Lin-Ary Vineyards. Larry enjoyed his lifetime career as a viticulturist. He served for a number of years as secretary and as president of the Westfield Maid Cooperative. Larry was a life member of the Sigma Pi fraternity. He was also a member of the Chautauqua County Cornell Cooperative Extension. Larry enjoyed his family, grape farming, sunsets over Lake Erie, photography, wildlife, the Buffalo Bills, and dogs.” ❖ Richard Hoffman ( email Richard ) | 2925 28th St. NW, Washington, DC 20008 | Alumni Directory .

With spring upon us and summer close by, I have more news from our classmates to share—but we’d like even more news, so please let us know where you are and what you are doing!

Corinne Dopslaff Smith has brought us up to date. She writes, “So very many decades have flown by since graduation that I don’t think I have submitted an update since serving as class correspondent way back in the ’70s.” Corinne remains active in our class and currently serves as our website community manager, a job that did not exist in the ’70s! She will be using this position to help connect classmates who want to reconnect with those they have lost contact with. Expect to hear from Corinne soon as she prepares to embark on this new initiative.

Corrine writes, “The first three decades of my working career—starting immediately after graduation—were spent at IBM, working both with clients internationally (favorite activity) and in internal marketing (not so favorite). About a month after full retirement in 1998, I was bored and initiated a new career, winding up at Milliman, an international actuarial firm. On the personal side, in 1971, I married Bob Smith, the most interesting private pilot/sailor/raconteur/fierce friend you would ever want to meet. No kids, but many, many wonderful doggies. Bob and I attended every Reunion but one, and he grew to love Cornell and all our dear Cornell friends and their spouses as much as I did. We loved living both down the shore in New Jersey and in our apartment near Lincoln Center in NYC. Bob sadly died last April. He is missed by all who knew him—most of all me. I continue to live down the shore (in Spring Lake) and in Manhattan.” Seven DG sisters from our class connect each month with Bernice “Neecy” Bradin as Zoom leader. The group includes Corinne, Neecy, Mary Sander Alden , Mary Jo Bastion Ashley , Beth Deabler Corwin , Susan Clark Norwood , and Janie Wallace Vanneman .

Jay Waks ’68 , JD ’71, his wife, Harriet, and classmate Joan Gottesman Wexler ’68 took to the sidewalks, logging nearly 2,300 miles through year-end 2023.

Susan Norwood writes that after a few years at Tulane University, where she received an MEd in counseling (1972) and served as the program director in the University Center, in 1973 she became the director of guidance and college counseling at an independent school in New Orleans. She was also active as a traveling ERB test consultant, a role she continued in for several years after leaving the independent school in 1995. “Even as I developed a practice as a family mediator, restorative practitioner, and trainer, working in juvenile and family courts, eventually I circled back into schools to apply mediation skills to practice restorative discipline—an alternative to suspension and expulsion. Now pretty much retired since 2016, my time is taken up volunteering for the New Orleans affiliate of the National Alliance on Mental Illness, serving on that board as well as conducting family education and support groups and Mental Health First Aid trainings.” Susan also serves on the board of the Center for Restorative Approaches, which provides training and tools for restorative approaches in schools, workplaces, and the criminal justice system. With all that she continues to do, Susan writes that she has the most fun on any given day playing pickleball!

Jay Waks , JD ’71, his wife, Harriet, and classmate Joan Gottesman Wexler turned pandemic isolation into outdoor social occasions by taking to the sidewalks and paths on a wide variety of routes in and around their Larchmont-Mamaroneck, NY, communities, logging, so they say, nearly 2,300 miles through year-end 2023. And Jay reports they are still at it!

Happy to report that Sharon Lawner Weinberg , PhD ’71, and I, Steve , MBA ’70, JD ’71, attended our fourth annual South Florida TEP reunion this past winter, with two other members of our class present, Jane Frommer Gertler (and husband David ’67 , ME ’68) and Gordon Silver . The event was hosted by Richard Marks ’67 , MBA ’68, and wife Carol. Also attending were Rick Bailyn ’67 , MD ’71, and his significant other, Margo Printz-Brandt, Ted Feldmeier ’67 , BS ’71, and wife Joan, Norm Stern ’66 and wife Jo, Norm Stokes ’66 , Lloyd Richard Dropkin ’66 , MD ’70, and wife Joan, Ralph Janis ’66 and wife Rhoda, Norm Meyer ’66 , Mike Caplan ’66 , and Myron Jacobson ’65 . A great time was had by all.

I look forward to receiving more news and updates from all of you! Please email me with news about you and your family that you want to share with our classmates. ❖ Steve Weinberg, MBA ’70, JD ’71 ( email Steve ) | Alumni Directory .

Our 55th Reunion: June 6–9, 2024! Our Reunion chairs, Cindy Nixon Dubose and Sally Knowlton , have been hard at work planning a great Reunion. Cindy writes: “We’ll celebrate our 55th Reunion on June 6–9, and we hope you’ll join us! It will be a great opportunity to enjoy our class events and gatherings, attend University lectures and forums, explore the beautiful campus, and, of course, reconnect with friends and make new ones! We hope you’ll stay in touch, encourage other classmates to attend, and plan to celebrate with us! The registration materials and schedule of events will be sent in April and will have all the details of our weekend. (By the time you read this, you may have already received the materials.) There is early-bird pricing for registration until May 15, so we hope you’ll register early.

“Our class headquarters will be in the brand new, fully air-conditioned Toni Morrison Hall. It has spacious common rooms for socializing and gathering, an incredible dining hall, and a very convenient location in the new North Campus area. For on-campus housing, the single and double rooms are arranged in suites, also with plenty of space and amenities. Our wonderful registration chairs, Larry and Nancy Jenkins Krablin , will be handling the room reservations and the accommodations.

“For those arriving Thursday, we’ll have a casual welcome dinner buffet in the HQ and a traditional ice cream social in the evening. We’ll join together for breakfast in the Morrison Dining Hall on Friday, Saturday, and Sunday mornings. Everyone can attend and participate in our Friday morning class forum with Cornell historian Corey Earle ’07 . We’ll enjoy dinners (catered by the Heights Restaurant) on Friday and Saturday evenings, and a barbeque lunch with entertainment by the Sherwoods. In between our planned events during the weekend, there will be lots of time to explore campus, revisit familiar places, see new sights, and attend other engaging University events and programs. We hope to see you in June to celebrate our 55th together.”

Doug Mock ’69 is very talented with the guitar, harmonica, and kazoo, and if we’re lucky, we’ll get to see and hear him at our Reunion this June.

What a wonderful schedule that’s been planned by Cindy and Sally. If you’ve never been to a Class of 1969 Reunion, it’s never too late! We’re a welcoming group. It’s also worth coming to see all the new buildings and other changes on the Cornell campus.

Our presidents, Greg Baum and Robert Tallo , are asking everyone to consider being an officer for our next Reunion cycle—leading up to our 60th! We are looking for most positions, so feel free to nominate a classmate; we also accept self-nominations! We are definitely looking for a class correspondent.

We heard from our classmate Richard Hagelberg . He has been the CEO of Kidstuff Playsystems for the past 41 years. His wife thinks he should retire! Richard and his wife love to travel, especially on river cruises. His favorite Cornell memory: the camaraderie of the Big Red Band!

At our Zoom meeting this past January, we were entertained by classmate Doug Mock , who played folk songs from the ’60s and ’70s. He’s very talented with the guitar, harmonica, and kazoo, and if we’re lucky, we’ll get to see and hear him at our Reunion this June.

Lastly, fill in those forms and come to Reunion 2024! ❖ Ingrid Dieterle Tyler ( email Ingrid ) | Class website | Alumni Directory .

As I sit at my computer and assemble this column, the most amazing thing currently is that it is the beginning of February and the outdoor temperature here north of Chicago is above 50 °F, with absolutely no piles of dirty snow. It’s more like early spring than mid-winter here.

February is always time for the Cornell Alumni Leadership Conference (CALC), a gathering of class officers and other alumni, this year in Baltimore. Although I won’t be attending, CALC also indicates some milestones for class events. It will be preceded this year by an online meeting of our class officers with one of the most significant items on the agenda being preparations for our 55th Reunion, June 5–8, 2025. Even though, as I write this, Reunion is more than a year away, preliminary planning has already begun. If you have any thoughts or ideas, and wish to be involved or to volunteer, contact Sally Anne Levine , our class president. Find her contact info (and others) through the Alumni Directory .

Ellen Celli Eichleay (Pittsburgh, PA) writes, “I still live in Pittsburgh, where I have always lived, and have a large contingent of friends and family. Since the age of 37, I have walked two miles a day so I am in a lot better shape than many of them—so I spend a lot of time cooking, driving, and helping where I can. With the sudden realization that my twin grandsons were now the age of my father and his brother when they came to the U.S. in 1913, last year I wrote a book for them about the brave journey my grandparents took to come to the U.S. At the age of 30, with two little boys and speaking no English, they started by oxcart, then train, and then to the sister ship of the Titanic , the Olympic . They left the beautiful Casentino valley in Tuscany behind and came to the dirty, gritty town of Monessen, PA, where the steel mills provided work and there was real education for their sons. My uncle and father both went to Carnegie Mellon and graduated first and second in their respective classes and lived the American Dream. So my twin grandsons now have the place, names, and dates correct for future reference.

“I volunteer as a narrator of books with some Western Pennsylvania connection for the Library of Accessible Media, a division of the Carnegie Library. My husband, John ’68 , and I like to travel and we have done a lot in 2023. I only have one child in Pittsburgh, so I also travel to see these twins in North Carolina and my much younger granddaughter in New Mexico. I am very grateful for the charmed life I have led, and I think it all goes back to that decision my grandparents made to leave Italy in 1913.”

I celebrated happily with Bridget Murphy ’70 our 75th birthdays in New York City last summer. Ellen Celli Eichleay ’70

Ellen adds, “I celebrated happily with Bridget Murphy our 75th birthdays in New York City last summer. Bill , ME ’71, and Gail Post Wallis we see with some regularity, and it is always a great time when it happens. We met them for a weekend in Montreal in late September. We were wandering through the museum there and at the end of a corridor was a very modern painting. I asked them if it looked like a hockey mask and when we got up close, its title was ‘Dryden’!”

Continuing the creative energy that seems to envelop our classmates, Larry Kraft (North Springfield, VT) has had his first stage play, a tragicomedy titled Waiting for a Eulogy , both published and performed. This full-length play, which includes references to campus life at Alpha Sigma Phi, is inspired by Waiting for Godot by Samuel Beckett. Larry’s play was scheduled to have its “world premiere” by the Springfield (VT) Community Players in April. It has also been accepted for publication by OPEN: Journal of Arts and Letters , which “offers a range of contemporary aesthetic experiences made available through its several media platforms.”

More creative energy is evidenced by Ellen Saltonstall (New York, NY) in the publishing of her fifth book, Empowered Aging: Everyday Yoga Practices for Bone Health, Strength, and Balance. From the press release: “Embrace the journey of remaining active while aging. This comprehensive guide by seasoned yoga therapist Ellen Saltonstall offers a fresh perspective on living with courage, vitality, and grace. Drawing from the wisdom of yoga, this book provides professional guidance, gentle adaptations, and compassionate support to improve your bone health, strength, and balance while enhancing your overall well-being so you can enjoy the fullness of life at any age.”

Yet another creative classmate many of us know is artist Andrea Strongwater (New York, NY). You may remember her as the creator of the Cornell puzzle that was a Reunion memento. Her creativity is now a part of an exhibit at Cornell’s Mann Library called “From Nabokov’s Net.” A noted writer and professor of Russian literature at Cornell from 1948–59, Vladimir Nabokov was also impassioned by butterflies. While in Ithaca, he collected hundreds of specimens from across the U.S., which he donated to the Cornell University Insect Collection. The exhibit, part of which is a selection from his collection, also includes artwork by Andrea, including a butterfly describing in Latin the classification of the butterfly named after Nabokov. This butterfly is also being made into a sticker to be given away and used as a part of the publicity. The exhibit runs through August, so attendees to this year’s Reunion will have the opportunity to see it.

As always, you may contact me directly (see below) or you may use the University’s online news form . ❖ John Cecilia, MBA ’79 ( email John ) | Alumni Directory .

For those of you not on Facebook, you missed splendid images taken by Gilda Klein Linden and her husband, Jeff Krawitz, from their long winter trip to Southeast Asia. I’m glad I don’t have to select a favorite among those from Hong Kong (Victoria Peak, variously shaped double-decker buses, and more neon lights than discos in the ’60s), Cát Bà Island (seafood and cruising), Ha Long Bay, Hue, Mekong River sites, and a Vespa tour of Ho Chi Minh City (Saigon, per localspeak), and still more pix from Bangkok, Phnom Penh, and Singapore. Actually, I would choose a favorite from Angkor Wat, the newly restored Hindu Buddhist temple near Siem Reap—if my top picks weren’t all of Gilda herself, a smile beaming in every shot she’s in.

During the pandemic, they traversed the U.S. and along the East Coast in their tow-behind camper trailer. They have now been to all 50 states. As soon as possible after COVID, the two were in the air to Zimbabwe, Zambia, Botswana, and Namibia. That’s not all. In toto, they’ve cruised the Caribbean, a thousand miles up the Amazon, and from Seville to Lisbon. Some jaunts include family (Tanzania/Zanzibar and London/Cotswolds). More is scheduled this year. She’s been to all seven continents and swum in all seven seas. Considering all the time away, it’s notable that Gilda’s been an EMT with the local ambulance corps near home in Fair Lawn, NJ, for 32 years and also volunteered to give COVID vaccinations in the first 18 months that these were available to the Bergen County Medical Reserve Corps. She can easily see two of her boys: her middle son lives six miles away with his wife and family while the older one and partner have moved to eastern Pennsylvania. Seeing her youngest son and his husband requires flying to London … and we can imagine what a joy that is for this traveling classmate!

Robert Bloch tells us that over last November’s 20–22 weekend, 23 Psi U fraternity brothers, with some of their wives and girlfriends and “wannabe Psi Us from SAE” enjoyed an informal reunion. The death, earlier in 2023, of Barry Cermak prompted them to get together. Attendees from the Class of ’70 were Steve Hirst and Art Walsh . From our class, attendees were Tom and Amy Brereton , Warren and Donna Baker , Leo , ME ’72, and Laurie Bettan Reinsmith ’72 , Eddie Kosteva , MBA ’73, Gary Cokins , and Robert and Nancy Bloch. From the Class of ’72 were Ed and Tracy Marinaro , Mike Jones , Chris Hart , PhD ’83, Chuck Parr , Mike Kozel , David Commito , John Gollon (and his girlfriend, Jen), and Fred Hoefer . Brothers from ’73 were Ed Mace , Kellen Smith , Stu Millheiser , Pete Durkalski , Dick Bell , and Mike Dempster . Joining from SAE were John Morehouse ’72 and Steve Kramer ’72 . Happy stragglers streamed through the State Diner Sunday morning.

Gilda Klein Linden ’71 has been to all seven continents and swum in all seven seas.

A highlight of cocktails and dinner along Cayuga Inlet at the Boatyard Grill included a sampling of fine wine from brother Mike “Vittler” Jones ’72’s Lagunita Vineyard (Amador County, CA). They tailgated the next afternoon and had barbecue at the Antlers after a tour of the old Psi Upsilon house (now repurposed as a grad student residence and activity center). Brothers took side trips to Taughannock and other parks and wandered the campus. They saw much that had changed, yet a demonstration in front of the Straight suggested much had not!

Howard Rodman is still screenwriting (an adaptation of a novel for Amazon Studios), television writing (staffed on “The Idol” from HBO-MAX), novel writing (latest, The Great Eastern, “a sprawling, lavish, literary, 19-century, anti-colonial adventure novel from Melville House”), teaching (professor at USC), and cultural “bureaucrating” (VP of the Academy of Motion Picture Arts and Sciences). He had been named a Chevalier de l’Ordre des Arts et des Lettres by the Republic of France and this year was promoted from Chevalier (Knight) to Officier.

Some have asked me to report on a Cornell’s Adult University’s January expedition to Antarctica. Ordinarily your correspondent has easy access to words … and words and words. But, in the case of the planet’s southernmost, least-populated, fifth-largest, and most arid continent, I still struggle to articulate the awe of what our merry band experienced aboard the SH Vega . The quiet. A wider range of blues and grays than you can imagine. Vast emptiness. More kinds of ice than you’ve heard of. Nearly no falling snow. Proximity to creatures of land, sea, and air—who were unconcerned as we walked nearby on ice or snow and cruised close on small Zodiacs or our 150-passenger ship. Superb Cornell teaching, exquisitely appointed ship, fine food and drink, and as companionable a group of Cornell alumni and friends as one might like. Because of the International Association of Antarctica Tour Operators, ships operate within the Antarctic treaty system and aim to have minimal impact on the fragile environment. Thus, once we’d left Ushuaia, Argentina, we saw only one other boat as we plied the Beagle Channel and Drake Passage and meandered meaningfully among the icebergs, sea ice, and islands of the Antarctica Peninsula that’s closest to South America. Put this wondrous place on your list and until you get there, explore online. Ask me for the short film of our excursion if you wish. ❖ Elisabeth Kaplan Boas ( email Elisabeth ) | Cara Nash Iason ( email Cara ) | Alumni Directory .

I just returned from the Cornell Alumni Leadership Council (CALC) meeting in Baltimore—something new for me, but, as it turns out, an event that hundreds of alumni from all graduations have been attending repeatedly for years. It was great meeting up with classmates and meeting new friends. Cornellians came from all over the country and even abroad. Among the events I attended was an impressive lecture on leadership during challenging times by four-star general, former Chief of Staff of the U.S. Army, and distinguished senior lecturer of leadership at the Johnson School, George W. Casey Jr., and an informative discussion of antisemitism and racism on the Cornell campus. A dinner in a nearby restaurant organized by our enthusiastic and energetic class president, Nancy Roistacher , was delicious, but more importantly lots of fun. For those of you in the Class of ’72 who may be interested in attending a future meeting, there is no need to be a class officer or in a leadership position to attend CALC—all Class of ’72 alumni are welcome.

News from our classmates continues to come in. Richard Joslyn , PhD ’77, writes in from Jenkintown, PA, that he retired in 2020 after a 44-year career at Temple University as a professor of political science, associate dean, vice provost, and dean of Temple’s campus in Japan. He recently published a book with Temple Press, called The History of Temple University Japan . Currently he and his wife, Kathleen, get the most satisfaction from taking care of their granddaughter, Anabel, age 13. His summers are spent at a cottage on Keuka Lake, one hour west of Ithaca, where he and Kathleen kayak, drink wine, and have a boat that goes 8 mph! Among his memories of Cornell are singing with the Glee Club and going to hockey games at Lynah Rink, becoming politically active, and standing outside Willard Straight when the students who had occupied it in protest of racism on campus came out bearing guns, thus witnessing, in real life and real time, the famous Newsweek magazine cover photo.

Richard Joslyn ’72 , PhD ’77, spends summers at a cottage on Keuka Lake, one hour west of Ithaca, where he and Kathleen kayak, drink wine, and have a boat that goes 8 mph!

Nancy Kollisch (Rancho Santa Fe, CA) is grateful that everyone in her family is doing well, and that she continues to walk and travel in her retirement. She fondly remembers having a great time at Cornell, despite, she claims, being a “nerd!”—which actually may have been a good thing, she says, for it kept her out of trouble. Clearly, she worked hard and accomplished great things.

Mark Schimelman writes that he retired 12 years ago and is enjoying the freedom and time with his family. He sadly recalls the passing 12 years ago of Joel Shapiro ’73 , his best friend in college (besides his wife, Shelley (Grumet) ’73 ).

Elias Savada , another attendee of CALC, writes in from Bethesda, MD, that after graduation he moved to the Washington, DC, area and settled into a career in film history and archiving, starting with the American Film Institute (then based at the Kennedy Center) and ultimately founding and (still) running the Motion Picture Information Service, which provides about 400 customized copyright research reports annually. He and his wife, Andrea, are still waiting for grandkids as his son, Daniel, and daughter, Shira, have other ideas. Back in 1995 Elias co-wrote Dark Carnival , a biography of film director Tod Browning ( Dracula , Freaks ) that was recently revised into a larger, limited-edition volume (with a paperback due later this year). He writes film reviews and also writes about craft beer.

Keep the news coming. We’re all interested! ❖ Susan Farber Straus ( email Susan ) | Frank Dawson ( email Frank ) | Alex Barna ( email Alex ) | Wes Schulz , ME ’73 ( email Wes ) | Alumni Directory .

By the time you read this, the election will have ended, but I’m hoping our long-serving class president, Paul Cashman , has been elected to the Board of Trustees. He is dedicated to Cornell and would serve everyone well. Go Paul!

Rich Saltz , MBA ’74, our current class co-president, and his spouse, Lynn (Rosenbluth) ’75 , attended the wedding of their daughter Marcy ’06 on Rich’s birthday in a restaurant in Greenwich Village. Marcy married Andrew Ogulnik. Adding to Rich and Lynn’s joy, their son Ted ’12 became engaged to Alyson Stein ’13 .

Vicki Simons writes that COVID helped her feel more attached to Cornell, following the wonderful online offerings. She especially enjoyed Corey Earle ’07 ’s class on “all things Cornell.” Attending the 50th Reunion was the icing on the cake. As an architect, she marveled at the new and exciting buildings on campus, “a literal Who’s Who in architecture.” Vicki has also been traveling since retirement. Her favorite trip was to South Africa, Botswana, and Zimbabwe for a safari. She’s also enjoyed a Cornell trip with alumni to Northern Italy.

Steven Fruchtman , too, has recently returned from a trip to Tanzania, Kenya, and Rwanda. “Wonderful people and fabulous sights.” His three children still bring the most satisfaction these days, as he still works running a biotech company focused on drug discovery. His best memory of Cornell remains meeting his buddy Chuck Keibler .

Mary Gilliland , MAT ’80, has just published a new book of poetry, Ember Days . She is a senior lecturer emeritus at the Knight Institute for Writing. An award-winning poet, she has previously published The Devil’s Fools and The Ruined Walled Castle Garden . She has also received a Council of the Arts Faculty Grant from Cornell, where she created and taught seminars, such as “Ecosystems & Ego Systems” and “America Dreaming.”

It was great to hear Jody Gandolfi ’73 and Bill Cowdery ’73 play piano again after 50 years!

Bill Chamberlain echoed the fun had at the 50th Reunion. He was delighted to connect with friends from his time at Cornell. He heard the cool story of how Greg Kishel and his wife, Karin, met in the Peace Corps. He also caught up with Nancy Roistacher ’72 and Wayne Merkelson , JD ’75, Dave and Patty Miller Ross ’72 , Ed Cobb , Pam Meyers , Bill Welker , MBA ’75, Bill Cowdery , PhD ’89, and Bill Cagney . A special thanks to Nancy and Wayne for putting together a wonderful Risley reunion. It was great to hear Jody Gandolfi and Bill Cowdery play piano again after 50 years! Bill is currently acting in Tracy Letts’s The Minutes . Otherwise, he’s mostly retired and working remotely very part time as a pre-law advisor at Reed College in Oregon.

Laura Davis had the pleasure of screening her latest documentary, Virulent: The Vaccine War , at a recent Cornell Intercampus Vaccine Symposium. It was co-presented by Weill Cornell and the Veterinary College’s Department of Immunology. Virulent examines the consequences of vaccine hesitancy and denial. After it was first screened, the COVID pandemic hit and it “became a very different film, one about the national conversation about vaccine safety and mandates.” We hope to be able to see it soon.

Denise Meridith has been reappointed to the College of Agriculture and Life Sciences Advisory Council. She’s also continuing her participation with the Cornell Technology Business Network and her long tenure with CAAAN in Arizona. Since retiring from the Bureau of Land Management, she has started two consulting companies.

Ann Prezyna and her spouse, Gordon Lewis, have been adapting their ranch in southeast Arizona as the climate becomes hotter and drier. They purchased a heat pump to replace their propane heat and AC unit and now have an electric bill below $25 a month. They power their EVs with solar panels. Their other home is a houseboat in Seattle. Ann is actively engaged in preserving our natural world. Her law firm, Animal and Earth Advocates, continues to pursue lawsuits to protect the land she loves. She misses the Vietnam War protests, when the community was actively engaged. Ann sees such activism as much needed now.

So be sure to keep us up to date on your life. ❖ Phyllis Haight Grummon ( email Phyllis ) | Dave Ross ( email Dave ) | Pam Meyers ( email Pam ) | Alumni Directory .

In case you’ve missed the emails, our 50th Reunion is this June. (What!) If you haven’t signed up yet and want to go, please do so now. I still remember when my mother, Ethel Potteiger Myers ’35 (who, BTW, knew Martha Van Rensselaer and was there when that hall opened), attended her own 50th in 1985. She was still talking about that when I accompanied her to her 75th in 2010, just a couple of months before our eldest daughter, Annalise ’14 , began her freshman year. So it’s a big deal, and if you haven’t attended Reunion in a while, or ever, please consider joining us. Hey, you don’t want to miss Larry Kleinman and me reliving our DJ days at WVBR when we go back on the air live from our class headquarters at RBG Hall Friday night! Make sure “your” song is included in the 50th Reunion playlist—send your favorite to John Foote ( email John here ).

If you are going, don’t forget to check out what your “Affinity Groups” (sports teams, Greek houses, residential halls, choral/instrumental groups, clubs, etc.) will be doing there. Go to this website and scroll down to “50th Reunion Affinity Outreach” for the complete list. (There are email links in the heading to Mary “Mi” O’Connell and Diane “Kope” Kopelman VerSchure .)

And, whether or not you can attend, don’t forget that this is a wonderful time to consider giving back. Our 50th Reunion campaign co-chairs, Jim Irish and Andrea Glanz , and participation chair David Miller are leading the effort to once again make our class truly notable.

Speaking of getting back together, a number of us “represented” at the Cornell Alumni Leadership Conference (CALC) at the Baltimore Marriott Waterfront the last weekend in February, including Beth Allen , former class president Dale Lazar , JD ’77, Ellen Perlmutter , Bill Quain , and me. Dale said afterward, “I enjoyed visiting with our classmates and all of my Cornell friends. It was a great turnout.” Steve Piekarec came up from Northern Virginia Friday night to host the Cornell classes of the ’70s reception at the Pratt Street Ale House (as he did previously), so ’74s were prominent there as well. Although I had attended parts of CALC in the past, when it was in D.C. or Baltimore, this was the first time that I had signed up for the full event (including staying at the Marriott Friday night). As an officer of the Cornell Club of Washington (DC) as well as our class itself, I found it very valuable. The schedule was pretty tight (15 minutes between sessions—like classes!) beginning Friday afternoon at 2 p.m. and all day Saturday, ending with a gathering with Alumni Affairs regional representatives at the hotel bar after CALC officially ended at 5:30 p.m. I recommend it and would go again.

You don’t want to miss Larry Kleinman ’74 and me reliving our DJ days at WVBR when we go back on the air live Friday night [of Reunion]! Jim Schoonmaker ’74

From the mailbox: David Hirschland writes, “I laughed when I saw that Nancy Dworkin Miller ’73 ’s favorite Cornell memory was hearing James Taylor. One of my favorites was Nancy, a percussionist, leading the way to the Big Red Pep Band in ‘Sweet Georgia Brown.’”

Esteban Rosas writes from Mexico, “I remember and miss the infamous ‘Baja Chemical Company’— Blaine Rhodes (‘Cisco’), Robert Hoff (‘the Fat One’), and me (‘Speedy’). We wrote a project for a course in chemical engineering 50 years ago, along with slides and cassettes (no iPhone then). We got a D, but we had so much fun—even the profs wanted a copy to show the new students. Hope we can meet again this coming summer.” Esteban adds, “Cornell has been part of my life, and when I have visited (last in 2017) it feels like taking a refreshing boost for the times to follow. I still work, and I think I will do it till the end. I had some years in recess but got bored and started again. I have a little consulting regional office, and I also participate as an advisor to the company in Washington, DC, of my former roommate from North Campus, Don Gross .”

As for his family, Esteban has one son, two daughters, and three fantastic grandsons; “my pride and joy—they play with me in a jazz band, the Stray Cats. My wife, Rosa, and I will complete 49 years of happy marriage just before our class’s 50th Reunion. Rosa and I are excited to attend Reunion. I will play my sax and acoustic guitar as part of a band on Saturday, June 8, in Klarman Hall. We will play ’70s music for your entertainment. All the class is invited.”

Perry Jacobs has forwarded several links he thought we might like to know about. “To receive the ‘Big Red Thread,’ the recently created newsletter from the Athletics Department covering all of Cornell’s teams, email scl-add@cornell.edu . The intro by Nicki Moore, the new Director of Athletics (and Cornell’s first female AD), is always a fun read.” (Editor’s note: She did a terrific job hosting a panel of Cornell alumni athletes at CALC.) Perry also recommends “Cornell Hockey 401: The History, Art, and Science of Ice Hockey at Cornell” (which you can livestream here ) and the recent Cornellians story about Mike Schafer ’86 , the longest tenured coach in Cornell men’s hockey history.

We thank all for their contributions and invite you to continue to send in your news. ❖ Jim Schoonmaker ( email Jim ) | Molly Miller Ettenger ( email Molly ) | Alumni Directory .

It is mid-February as I write, and I can’t wait until the clocks change so it will be light in the morning and early evening! I am also looking forward to June to go up to Ithaca for Reunion to scout out places and activities that we can use/copy for our 50th Reunion, June 5–8, 2025! Put the dates on your calendar, and get ready to see old friends and definitely new buildings on campus. If you want to get involved with the planning, have an idea for an event, or would like to volunteer for the next five years, please contact me ( Deb Gellman , email me here ) or our Reunion chair, Susan Fulton ( email Susan ).

Last fall, I went to a conference honoring former Cornell history professor Walter LaFeber at Cornell Tech on Roosevelt Island. A group of former students discussed many of his works and gave personal anecdotes about his impact on their lives, personally and professionally. One of the presenters was Andrew Rotter . Andy retired from the Colgate University Department of History, where, he says, for nearly 35 years he taught courses in U.S. foreign relations, in the spirit (but without the skill) of his Cornell mentor. He and his wife, Padma Kaimal (Swarthmore ’79), live in Hamilton, NY, where he spends his time writing, jogging, cross-country skiing, sitting on the village planning committee, and teaching in a medium-security prison. He has two adult daughters, a son-in-law and one daughter’s significant other, and two grandsons, ages 6 and 2, all living two hours away in Albany.

In the fall, I also traveled to Washington, DC, for a girls’ weekend with Steffi Feit Gould , Karen Lauterbach , and Ting Magill Kamon . Steffi and husband Perry ’74 had a busy 2023. Son Keith and his wife, Sophie, added daughter Violet to join big brother Miles in April; son Jason married Maddie in May; and they all (including son Andrew ’05 and wife SiChang) went to Portugal in September to help celebrate Steffi’s 70th! Karen and Mark Powers spent his 70th tucked away on a Nat Geo ship off the coast of Iceland. They saw a live volcano spewing lava, breaching whales, and puffins. Mark just published a short story, “Rabbits,” in the literary journal Does It Have Pockets . Ting and Mark Kamon spend lots of time visiting their sons Jake (and spouse Megan) and Mike (and spouse Lindsay), daughter Emily (and spouse Jason), all of their grandchildren, and Kappa and DU friends. Ting is an active member of the Chester River Chorale, which has numerous concerts during the year.

Mark Powers ’75 spent his 70th tucked away on a Nat Geo ship off the coast of Iceland.

I spent Christmas and New Year’s with Lynn Arrison Harrison , which coincided with her birthday. Her son Willie, daughter Katie, and grandson Dean came from Burlington, VT, and Naples, FL, respectively to help us celebrate her 71st! Her son Ridgley was at Disney World with his family but was with Lynn for her 70th. Lynn spends time gardening, kayaking, hiking, and doing various other outdoor activities in Saranac Lake, NY. Pam Hanna writes from Ithaca, NY: “I turned 70 last July. Surprisingly, it was a bit of an existential moment for me. Knowing that (for real!) most of my life is now in the past gave me great pause, more than I ever expected! Certainly more than turning all the other ‘milestones’—i.e., 21, 30, 40, 50, 60. BUT, I got celebrated in style, with a large family gathering including two of our three sons, their partners, and two of our grandkids. We enjoyed Stewart Park, Myers Park in Lansing, a lake cruise, dinner at the Boatyard, and so much more, with a whole crew. I loved every minute! Ithaca cooperated with fine summer weather. Here’s to more birthdays!” Elyse Byron had a party at her favorite bar in Illinois with a great dance band and about 50 friends and family for her 70th. In addition, she spoiled herself with a trip to Antarctica!

Bob Brennan , ME ’76, and wife Claire took the whole family on a vacation to Costa Rica. They took their four kids, the kids’ spouses, and their three grandchildren. They rented a villa for everyone in Tamarindo, on the west coast. They then all went to a resort in Monteverde in the Central Valley area. Sun and sand, then mountains and nature.

Rich Marin , MBA ’76, lives in San Diego, CA, with wife Kim. Even though the kids are in the East, and Kim and he get back east regularly and see lots of Cornell pals, they consider themselves Californians now. Rich spends his time doing lots of investment expert witness work, especially since ending his teaching career (Cornell for 10 years and University of San Diego for three years). “I’ve written several books and write a 1,500-word story for my blog every day.” He does heavy-duty hillside gardening, something he learned working at the Cornell Plantations, when it was called that. His other pastime is riding the hills and deserts on one of his BMW motorcycles. Kim is still singing cabaret both in California and in New York. Last year they traveled to Egypt and Jordan.

I know that many of you celebrated your 70th in grand style and we all would love to live vicariously through those adventures (I know I love to hear the stories). Please share them with your classmates and plan on joining us in Ithaca next year! If your email contact information is “dated,” please send me a note and I will have you updated in the University records, or send updates here . Most of our Reunion updates will be via email so we would love for your contact info to be up to date! ❖ Deb Gellman , MBA ’82 ( email Deb ) | Karen DeMarco Boroff ( email Karen ) | Mitch Frank ( email Mitch ) | Joan Pease ( email Joan ) | Alumni Directory .

Rich Gallagher was one of my first friends on campus, thanks to a pre-freshman-year Wilderness Reflections bike trip on Cape Cod, so it was a treat to hear from him recently. Rich wrote, “It’s been a good while since I sent any class news, so here’s what’s new with me. I discovered that retirement was overrated and am now back in practice part time as a psychotherapist, serving all of New York State via telehealth. Since going back into practice I’ve published a new self-help book ( The Anxiety Journal , Rockridge Press) and presented a new treatment protocol for obsessive-compulsive disorder at a major clinical conference.”

Rich has written many great books of practical psychology, on topics from customer service to improving your small talk to dealing with fears and phobias. You can learn more about him on his website !

Bruce Behounek and his spouse, Diane, live in Yardley, PA. Bruce continues to keep up with medicine, but his greatest satisfaction comes from family time, including with two grandchildren, Mason and Harper. His best memories of Cornell include football, hockey, and lacrosse games. In more news from Pennsylvania, Nancy Arnosti writes that she enjoys “spending time outdoors with people whom I love. I am preparing to retire from my executive compensation consulting practice serving life sciences companies in mid-2024. My children are thriving—both in the Bay Area. I only have to take one trip to visit both. My partner and I are enjoying our 12th year together while living 135 miles apart.” Nancy’s favorite Cornell memories are “ Uri Bronfenbrenner ’38 , Walter LaFeber, David Levitsky, and other inspiring professors—and having friends from all over the U.S.” Happy retirement to you, Nancy!

Martha Frucht Rives and husband Darden are enjoying small-town living in Exeter, NH. Martha writes, “I am making art in my studio, serving on the New Hampshire Art Educators’ Association board, and serving on the Scholastic Art Awards of New Hampshire board. I recently had a show of my artwork at the Levy Gallery in Portsmouth, NH. I am working on promoting my art and having more exhibitions.” (Editor’s note: You can view some of Martha’s stunning artwork here .) Other things that bring Martha satisfaction include her son, Greg, who “is happily living and working in New York City, and bowling, ice skating (yes, I still ice skate at almost 70—great exercise!), playing bridge, and traveling.” Her fond memories of Cornell include “working on the yearbook, taking photos of campus life, being outside on a beautiful day, and having breakfast with friends at the Green Dragon (glazed chocolate donuts—yummy!).” Can confirm—those donuts were great.

Jim Sollecito ’76 procured and donated 280 unique varieties of hydrangea to Cornell, totaling more than 810 plants on the campus.

Amy Lubow reports, “I’m a landlady in Brooklyn, NY. One of my sons also attended Cornell and is now an endocrinologist married to an emergency room doctor.” From Northport, MI, Philip Loud writes that he’s enjoying “projects and building things, from furniture to fences to outbuildings to Adirondack chairs. In retirement, I’m volunteering with our local schooner school-ship organization.” (Must break in again: see schoolship.org for more on this amazing Great Lakes program.) Philip adds, “I had a new titanium knee installed last February and probably will do the second next winter.” His favorite Cornell memories are “my time as a member of Phi Gamma Delta, walking around our beautiful campus … oh, and some classes. Ha.”

Barbara Saunders-Adams is taking satisfaction from writing, reading, tennis, hiking, and friends. She reports that she’s “writing a monthly magazine for the Pelham (NY) Jewish Center and editing, plus leading a monthly Jewish book discussion for the PJC. My son Aaron recently signed a recording contract and is going on tour around the country. My daughter Shira opened a gardening business in the Hudson Valley called Honeybee Horticulture. My husband, Sam, hikes daily on the New Paltz trails with our puppy, Finley.” Barbara’s best memory of Cornell is “hanging out with friends in the Straight, discussing everything.”

Congratulations to John Banner , who writes, “In March 2023, I ran the Tokyo Marathon, thus completing the ‘World Marathon Majors,’ starting with Boston, New York, Chicago, Berlin, London, and, lastly, Tokyo.” John is “project-developing a state-of-the-art energy plaza in Palm Springs, CA, offering green hydrogen for FCEVs (fuel cell electric vehicles) and H2ICEs (hydrogen internal combustion engines), DC fast charging for BEVs (battery electric vehicles), CNG (compressed natural gas), and conventional fuels, for commissioning in late 2025.” And, John adds, “Two movies written by my screenwriter daughter, Rebecca Banner, released in 2023: True Spirit (Netflix) and Space Oddity (Hulu).” Congrats to her, too!

And thank you to Jim Sollecito , who was an ornamental horticulture major at Cornell. He procured and donated 280 unique varieties of hydrangea to Cornell, totaling more than 810 plants on the campus. This is the largest singular planting of a species in the history of Cornell. Professor emerita Nina Bassuk ’74 and members of the Cornell wrestling team also helped to plant the campus hydrangea collection over the last eight years. (If you’d like to view the hydrangeas on campus, you can find maps and walks here .)

Learning a lot of science and living vicariously through your news this time, friends! Please let us know what you have been up to. ❖ Pat Relf Hanavan ( email Pat ) | Lisa Diamant ( email Lisa ) | Alumni Directory .

A few more of our classmates have joined the ranks of retirees and, as expected, continue to engage in a wide range of fun, purpose-filled, and exciting activities. Here’s what’s happening in their lives.

Bill Grant lives in Ponte Vedra, FL, with Cindy, his wife of 37 years. After a successful and varied professional career, Bill retired and in 2022 founded a company called Homes for Hometown Heroes , a real estate firm that “gives back to those who serve.” Bill and Cindy also created Grant Realty, a real estate investment and management company, to manage the goal of passing on their legacy to their four children and 11 grandchildren.

In addition to his real estate work, Bill is very active in Cornell and community volunteer activities. He enjoys meeting prospective Hotelies through his work with CAAAN and he serves on the board of the Cornell Club of Northern Florida. He also spends a lot of time coaching his granddaughters’ YMCA basketball team and enjoys mentoring teenagers to achieve their goals.

With all of that, Bill and Cindy somehow found time last year to take an “epic” 51-day cruise to the South Pacific and French Polynesia. Next up for them is a tour to Thailand, Laos, Cambodia, and Vietnam.

Bill’s favorite memories of Cornell include his graduation day, running into Statler Hall with his fellow graduates and trading his graduation cap for a chef’s hat. Thirty-three years later he proudly watched his son Daniel ’10 graduate from Cornell and receive his commission as the lone Marine Corps Second Lieutenant. Bill is most grateful for his Cornell education and all the amazing Hotelies and Cornellians he’s met along his journey.

Amy Birnbaum writes, “I retired from a long career at CBS News in February 2022. I am reconnecting with old friends and volunteering for political and academic projects. Life is sweet! My husband, Bernard Furnival, and I are traveling more. My daughter is on the West Coast and my son and his fiancée are on Manhattan’s West Side.”

After retiring from a career in biotechnology as a molecular biologist turned medical writer, Linda Gritz started writing Yiddish songs. (You can listen to her songs on YouTube !) This was doubly surprising since she is not fluent in Yiddish and has just a basic knowledge of music. So Linda was extra surprised when she won the People’s Choice Award for Best New Jewish Song at the international Bubbe Awards! This annual award is based on the Grammy awards, and “Grammy” was playfully translated into Yiddish as “Bubbe” (grandma). Linda also came in third in the juried award for Best New Jewish Song. Congratulations, Linda!

Linda Gritz ’77 won the People’s Choice Award for Best New Jewish Song at the international Bubbe Awards!

John Molinda has a lot going on in retirement. He primarily does volunteer work for the energy policy committees for the Institute of Electrical and Electronics Engineers and American Nuclear Society. Otherwise, John stays involved in activities for Cornell and Carnegie Mellon. He is also active in sports including tennis, golf, skiing, mountain and road biking, and windsurfing and still likes to check out local rock bands.

Catching up with old friends and classmates brings John the most satisfaction these days, and he’s enjoyed a lot of it lately. He writes, “This year has been a 50th high school reunion year for most of us in the Cornell Class of ’77. Four of us from Mount Lebanon High School (Pittsburgh area) Class of ’73 went on to Cornell and three of us made it back for the 50th reunion—including Patty Cox Yeates , MBA ’78, who I had not seen since Cornell days, and Mark Halper , who traveled from his home in England, where he is a freelance journalist and a part-time leader of a band called Ghostweed.”

John also attended the 50th reunion for South Hills Catholic High School Class of ’73, where he spent two years, and caught up with Cornell ’77 classmate Don Lee , BS ’83. John adds, “I consider this 50th high school reunion year a kickoff for the countdown to our own 50th Reunion at Cornell.” I agree, John, and encourage all our classmates to start planning to come back to Ithaca, June 10–13, 2027, for our 50th Reunion!

Jone Sampson writes that she and her husband, Sam Weirich, finally retired in 2021 and built a small home in Bedford, WY. They are enjoying hiking and fishing in the summer and skiing and snowshoeing in the winter. Jone and Sam also love visiting their three daughters, who are scattered across the country in San Francisco, CA, Boulder, CO, and Portland, OR.

In February, Cara Lebowitz Kagan , Karen Wellin , and I attended this year’s Cornell Alumni Leadership Conference, held in Baltimore, MD. It’s always great to connect with some of my fellow class officers, meet fellow alums, learn about what’s happening on campus, and explore a variety of leadership topics. Add to all that a large dose of Big Red spirit and it was a fun, educational, and inspirational weekend.

We enjoy hearing from you and having the opportunity to share your stories with our fellow classmates. Please keep all of your news and views coming in! ❖ Mary Flynn ( email Mary ) | Howie Eisen ( email Howie ) | Alumni Directory .

Greetings, classmates! Thanks to my partner-in-posting, Ilene Shub Lefland , for handling the last two columns. The ’78 inbox wasn’t very full for this column. I tried turning over the laptop and shaking vigorously—no luck. I don’t recommend trying this strategy to find specific emails.

Mike Bernard (Albuquerque, NM) writes: “I took a U.S. Tennis Association seniors class over the summer and started playing tennis for the first time since college. I now walk two rounds of golf a week and play tennis for two hours twice a week and am still gaining weight!” Bruce Clements is also a tennis and golf buff. He’s lived in Saratoga Springs all but nine years of his life. He is inching closer to selling his independent insurance agency. His daughter and son both attended graduate school after Cornell. He has served in the Lions Club for over 40 years, and he continues to compete in golf and tennis.

On the legal front, Mark Green is the Chief Justice of the Massachusetts Appeals Court, the statewide intermediate appellate court in Massachusetts. Mark writes: “On December 5, 2023 (and again on December 12), I was joined on panel by two of my colleagues who are also Cornell alumni: Justice Eric Neyman ’90 and Justice John Englander ’80 . Though the three of us have served together on the Court since Justice Englander’s appointment in December 2017, this was the first occasion on which the three of us sat together on panel, for an ‘all Big Red’ sitting.”

I took a U.S. Tennis Association seniors class over the summer and started playing tennis for the first time since college. Mike Bernard ’78

On the travel front, Scott ’77 and Elaine Zajac Jackson started off 2024 with a Cornell Alumni Travel trip to Antarctica. They started in Buenos Aires and then embarked on the Antarctica cruise with two Cornell professors. They hoped for smooth sailing and lots of penguins and adventures. This is their second Cornell Alumni Travel trip. Their first was “Untamed Alaska” about five years ago. In August 2023, Julian Vrieslander , PhD ’81, and I went to the Netherlands for a reunion with some of his cousins, then went to Italy—and promptly caught COVID. This put a damper on the last leg of the trip in Venice. Fortunately, both of us recovered without any long-term issues.

On March 12, the classes of ’77 and ’78 cosponsored a webinar titled “Seasons of Perfection: Big Red Championship Lacrosse and Richie Moran.” The panel was moderated by our own David Bilmes , who was sports editor of the Cornell Daily Sun . Panelists were Dan Mackesey ’77 and fellow ’78ers Chris Kane and Tom Marino . The fourth panelist was Christian Swezey, author of We Showed Baltimore: The Lacrosse Revolution of the 1970s and Richie Moran’s Big Red (Cornell University Press). Many thanks to Kent Sheng , BA ’82, for helping pull this together.

Not only is Joe Holland , MA ’79, a best-selling author (his latest book is Make Your Own History ) and attorney, but he co-founded Beth-Hark Christian Counseling Center . It is still going strong after nearly 40 years and provides free mental health services, a soup kitchen, and a food pantry. February 23 marked the premiere of Harlem Grace , a short docudrama of his early years serving the neighborhood.

All for now. Stay well and see you in June! ❖ Cindy Fuller , PhD ’92 ( email Cindy ) | Ilene Shub Lefland ( email Ilene ) | Alumni Directory .

Brad Spencer writes, “I am living in D.C. Although I retired from law firm practice a few years back, I have recently become chairman of the board of Melwood Inc.—one of the nation’s largest AbilityOne Contractors with the federal government. Melwood secures employment of disabled individuals through federal contracts, as well as through employment in the private sector. In addition, I have been pleased to work with many dedicated individuals who seek to make affordable housing/independent living for disabled individuals a reality in the nation’s capital and beyond. In all, it is the culmination of this ILRie’s dream of working to create a more fully integrated and inclusive workforce.”

Brad adds, “As my primary hobby, I have been singing with other Washington Cornellians and former CU Glee Club director Scott Tucker in the Washington Men’s Camerata. My new grandson, Easton Yip, was born in Honolulu.” Of his time on the Hill, Brad fondly recalls singing with Jon Wardner , Steve Whitney , Steve Bronfenbrenner , MBA ’81, and Barry Jacobson ’70 , BA ’74, in the Glee Club!

Sharon Flank shares, “Though it’s not where I thought linguistics would take me, I am happily leading research efforts for two projects in personalized medicine using 3D printing—and just notched my 11th patent, this one joint with my younger daughter, Becky Maksimovic ’19 , ME ’20.”

Bill Gallagher writes, “I’m in my fifth year teaching, now at CEVRO Institute in Prague. The weather is very much like Ithaca. I have students from five different countries, so the school has a real international flavor. My American metaphors don’t have quite the same impact as they did back in the U.S., so we’re ‘growing into appreciating each other’ as the semester progresses. Very much a ‘beef and beer’ kind of town—like a big medieval village with a Chapter House every few blocks. I got to visit my first Prague Christmas markets. After the school year, I’m looking forward to seeing everyone at Reunion!”

D. Dina “Debbie” Friedman , BA ’78’s new short-story collection, Immigrants , was published by Creators Press in November 2023. She also has a new poetry collection, Here in Sanctuary—Whirling , out in February 2024. (More info can be found at her website ). Happily retired after many years of teaching business communication at UMass, Amherst, Dina divides her time between writing, social activism, gardening, and caring for her toddler grandchild, Manu. Dina recently completed a memoir, Imperfect Pitch , about her complicated relationship with her musical family legacy, though her years as a Cornell chimesmaster remain a highlight of her time at the Big Red and in her musical life. (See her recent “Chime In” essay !). She also continues to explore how to live a creative life in a creatively challenged universe in her blog, “ Music and Musings .”

As always, everywhere I go I run into Cornell alums! This summer, I met a few on my travels! Leslie Lewit ’79

Leslie Lewit writes, “As always, everywhere I go I run into Cornell alums! This summer (a very busy one), I met a few on my travels! In October, my older sister and I took the Uniworld ‘Enchanted Danube’ River Cruise and the first new friends we met were Roland ’76 and Dona Young . We enjoyed their company and Roland had a lot of fun Cornell stories to share. My husband and I were away for two weeks in Lithuania, Latvia, Estonia, and Helsinki, and of course the small group we traveled with from our Temple Sinai of Roslyn (NY) had connections to Cornell too.

“During the year, I enjoy connecting with all the opportunities afforded to us alums via Zoom and in person, including lectures in politics, art, and travel. However, I especially enjoy Big Red Reads —the books and discussions online offer a lot of amazing info and stimulation. I also manage the Temple Sinai Reads program, and I’m a member of a Roslyn/Lloyd’s Neck Harbor women’s book group. I really enjoy walking miles for exercise while listening to books!

“This year, in a period of six months, we had three weddings! My stepdaughter Lindsay Milner (University of Michigan ’14), married Jesse Katz of Tenafly, NJ, on April 8 in Cancun. On July 22, my son, Jacob Lewit (University of Pittsburgh ’15), married Jenna Strauss of Westfield, NJ, at the Park Loft in Oceanport, NJ. Jenna and Jesse went to University of Maryland together and graduated in 2014! And on October 14, my middle stepdaughter, Mariel Milner (Wisconsin ’13), married Joe Spina of Levittown, PA (Penn State ’12) in Livingston Manor, NY. Guess what good and welfare news I may be sharing next year?!

“I am still dabbling in my interior design and space planning business, currently working with a client who’s building in the Hamptons, as well as a few clients in NYC and Roslyn. I have a consulting business reviewing architectural plans for clients who are in the process of renovating or building. My DEA and space planning experience ensure that the new spaces will have adequate traffic flow and space for the clients’ needs and furniture placement, as well as better aesthetics. I am also a LMSW (Adelphi ’02) and have renamed my business Absolute Heads & Homes—because if your head isn’t in the right place, how can you enjoy your home? If you ever want to connect or say hi, I’d love to hear from you. See you all soon!” ❖ Cynthia Ahlgren Shea ( email Cynthia ) | Danna Levy ( email Danna ) | Linda Moses ( email Linda ) | Alumni Directory .

Hail to thee, classmates. Paul Bechly ’s fondest memory of his years at Cornell is “graduating with a BS in chemical engineering. It was a lot of hard work that led to a lot of good outcomes.” One of those outcomes is that he was just elected as a fellow of the American Institute of Chemists. Congratulations!

Paul just completed 30 years working at Morgan Stanley and has no plans on retiring. When his nose is not on the grindstone, he and his wife, Beth Wells, “have been making an effort to travel the world. We have experienced 130 countries and visited all seven continents.” Unlike your indolent correspondent, he “wakes up every morning with a goal to make the day count for something good.”

Beth Rubin reports that it has been a big year for her family: “In May, our younger daughter married her beloved in the redwoods of California. Then I retired from my position as dean of adult and online education at Campbell University, after developing an associate’s and bachelor’s degree program for incarcerated men and women at two prisons in North Carolina. Our success rate was amazing (approximately 60% of those who started completed an associate’s degree, and 80% of those completed a bachelor’s degree); we had graduation for 17 people in the fall. And the State of North Carolina voted to provide $1,000,000 every year to help the program grow in new prisons, ensuring long-term viability and necessary student support.

“My hoped-for relaxing retirement was interrupted by family needs—a sister needing care after major surgery, a father-in-law who passed away suddenly from a heart attack, and a mother who was diagnosed with stage four cancer and died two months later, on Christmas Eve. So, a long year of joy and sadness ended for us. My mother’s funeral gave me the opportunity to reconnect with cousins who we’d long been out of touch with. My husband, Dane McGregor, is, thank heavens, healthy, and our two kids are working their way through graduate programs. I went on Medicare (like so many others) and hope to travel the world for the next 10 years!”

Paul Bechly ’80 was just elected as a fellow of the American Institute of Chemists.

Beth’s favorite memory from her time at Cornell was “being on the women’s ice hockey and rugby teams. Walking home after games, with my hair freezing (in winter); it was so still and beautiful.” Nowadays, she enjoys her body combat lessons at the local Y.

Steve Benjamin , ME ’81, MBA ’82, reports, “In May 2023, our daughter Megan ’10 had her fourth child. Sheri and I love being grandparents to all four of our grandkids. I’ve got the three older ones skiing. And every February for the past seven years, quite a few Fijis from my era meet up at Alta, UT, for some excellent skiing and camaraderie. The group typically includes Dave Ayers , Tom Croskey , Doug Henderson , MBA ’88, and Dave Phelps ’81 . Others have joined us over the years, and we plan to continue this annual tradition until we can’t. We hope the group will continue to grow.”

Brian Fristensky relates, “Love can be found any time in life. In December 2022, I was so happy to marry Teresa Mayer, also a U.S. expat living in Winnipeg. In attendance were both her and my grown children, and her mother in person, and friends and relatives from all over North America by teleconference. 2023 has been a year-long honeymoon of sorts, in France, Monaco, Hawaii, and elsewhere in the continental U.S.” Brian is a professor of genetics at the University of Manitoba, specializing in bioinformatics. His favorite memory from Cornell was “singing with the Glee Club in Sage Chapel … and at Johnny’s Big Red!” These days, he is making memories singing tenor with the Winnipeg Philharmonic Choir.

Please write to any of us with any news you’d like to share with the Class of ’80. ❖ David Durfee ( email David ) | Leona Barsky, MS ’81 ( email Leona ) | Dik Saalfeld ( email Dik ) | Chas Horvath, ME ’81 ( email Chas ) | Alumni Directory .

I just had my six-year work anniversary with Hadassah, the Women’s Zionist Organization of America. I’m very proud of the work that I do! Construction of the new Gandel Rehabilitation Center at Hadassah Hospital was rapidly accelerated in the wake of October 7. Originally it was going to be finished in the second or third quarter of 2024, but when the war broke out, it had to be finished yesterday. The first patients began receiving care in January, with plans to double capacity in the coming weeks. Since October 7, Hadassah has raised more than $16 million, with $5.5 million going specifically to expedite the work on the Gandel Center.

Near me in Fort Lauderdale is Steve Greenapple , JD ’84, an employee stock ownership plan (ESOP) attorney at SES ESOP Strategies, Stevens & Lee. Steve loved the Chimes concerts on the Hill, the waterfalls (all of them, but most especially Taughannock), and mud-sliding down Libe Slope. He has four great kids, a beautiful marriage, and a career more satisfying than he ever imagined possible. He’s been traveling again—both personal and for business. If you find yourself here in paradise, he hopes you will give him a ring!

This year’s Martin Luther King, Jr. Commemorative Lecture on campus focused on the importance of understanding and addressing systems of oppression and their impact on multiple identities, including race and gender. Kimberlé Crenshaw , professor of law at the UCLA School of Law and at Columbia Law School, spoke at the event, “The Urgency of Intersectional Justice,” on February 19 in Sage Chapel. Kimberlé is a pioneering scholar and writer on civil rights, critical race theory, Black feminist legal theory, race, racism, and the law. Her work has been foundational in critical race theory and in intersectionality, both terms she coined. She is also known for raising awareness about police violence against Black women through her work with the #SayHerName campaign.

Theresa Kronik Wrobel started an e-bike store with all proceeds going to support the Boys & Girls Clubs of Mercer and Warren counties in New Jersey. She found her passion for biking among the steep hills of her hometown, Ithaca, NY, during her teenage years. She continues now with rides in hilly northwest Mercer and western Hunterdon counties with the Princeton FreeWheelers, and she does mountain bike riding in Utah. In recent years she combined her love of biking with community involvement by volunteering with the Bike Exchange and the Boys & Girls Clubs of Mercer County. She is excited to continue these efforts at Princeton eBikes.

Bob Zeidman (Las Vegas, NV) recently published his firsthand account of the story of his debunking the 2020 election fraud “proof” presented by Mike Lindell and the subsequent arbitration that awarded Bob $5 million. The book is titled Election Hacks . Bob writes, “Lindell, the founder and CEO of MyPillow, publicly declared he had proof of voting machine tampering that threw the 2020 election. Having invented the field of software forensics, I was invited by Lindell in 2021 to examine and verify the alleged proof. What I found was bogus data, manipulated results, and dangerous conspiracy theories.”

Terry Steinberg recently earned her purple sash in kung fu and her green sash in kung fu sword. Kung fu is a great exercise, she says. Terry started out as a beginner, and the practice has improved her strength, flexibility, and balance. She lives in Silver Spring, MD.

Theresa Kronik Wrobel ’81 found her passion for biking among the steep hills of her hometown, Ithaca, NY, during her teenage years.

Peter Zenneck is happy in retirement, spending time in London and on the island of Mustique. Elise Kuebelbeck Johnson and her husband, Roderick, also live in London. Elise’s areas of expertise are healthcare, acupuncture, and shiatsu. To their delight, their five children are also in London.

Lisa Dietrich Zimmerman , DVM ’85, is still working as a part-time veterinarian in Nassau, NY, where she grew up. She does mostly ultrasound and surgery. She and her husband, Bill , DVM ’85 , ski all over the U.S. and participate in masters ski racing for fun. They live on a 300-acre farm and walk on it every day. President Rhodes was an inspiration to her, and she loved his speeches. Her favorite memories are of polo houses and roommates Celeste Starr Frohm ’80 , Julie Hansen ’80 , PhD ’89, Hal Schott ’80 , and Sue Seaman Knight . She also has many fond memories of OTS parties, dancing, partying, and surviving the rigors of vet school.

In New England, Sarah Garlan Johansen is an emergency physician at Dartmouth Hitchcock Medical Center in Lebanon, NH, and faculty at Geisel School of Medicine at Dartmouth. Living in Etna, NH, she shares that she’s blessed to have had three healthy children, an amazing husband, and a fulfilling emergency medicine career. She adds that she’s grateful for many things, including that she was able to perform for nine years in professional theater, live in a beautiful vacationland, spend a year in NYC with her son while on Broadway, have wonderful adventures like climbing Mt. Kilimanjaro in Africa, cook many yummy things, and care for many medical students and residents.

Arjun Yodh (Merion Station, PA) tells us that after Cornell, he did his PhD at Harvard and a post-doc at AT&T Bell Labs. Then he joined the physics faculty at University of Pennsylvania, where he has been since 1988. He married Lai Yee Hom in 1986. They are still married and have three kids (grown-up now), Elliott, Jeremy, and Zach. Collectively, they like sports (especially baseball), music (piano), and traveling.

Clay Pittman (Bellbrook, OH) tells us he had two great roommates, Glenn Russo and Carlos Guevara , and really enjoyed their company. His ROTC classmates were great as well, and he really appreciated their friendship and support. After graduation he had a long career in the Air Force as an engineer and pilot. He met his wife at a squadron Christmas party, and he says they have been blessed with six children and a wonderful life together. He retired in 2015 and started a second career in academia. He is still working hard and enjoying the college faculty experience.

Lana Carlsson-Irwin (Wayland, MA) is the co-business owner at Irwin Engineers Inc. Of her time at Cornell, she says she loved summertime going to the reservoir; endless games of mau-mau in those Collegetown digs; the party she threw herself at 106 South Quarry— Mike Pliss ’80 brought his friend, Andy Irwin , ME ’82, who became her husband; playing frisbee on campus with Ellen Wolaner , Mark Amos , and others; and going to the waterfalls with the same gang. Andy and Lana got married graduation weekend. They moved to the Boston area, had three kids, and started their own business, which is now 25 years old. They recently had their first grandchild. They love to travel and continue to explore new places. Lana went to law school too, but she didn’t really like the practice at the major Boston firm and quit to have those kids.

Let us know what’s doing with you—we want to know what’s going on with you, your life, and your daily thoughts! ❖ Betsy Silverfine ( email Betsy ) | Alumni Directory .

Our online memory book has now closed to new entries. If you haven’t yet, or want to again, give it a look to read about old friends and learn more about the fascinating and diverse lives and memories of your classmates.

Manuel Choy of Saratoga Springs, NY, checks in to tell us that he owns a financial planning and investment firm and that his two adult children are now married and engaged, respectively. He enjoys his family, traveling, helping his clients, gardening, and playing basketball. As to his favorite memory from Cornell, his only comment was a big smiley face drawing. That tells it all for a lot of us!

From Corte Madera, CA, Nir Margalit writes to tell us that he is the chief legal officer of a family office investment business. He is one of our classmates who is in the “I still have young children” club, and his biggest satisfaction is his family of wife Jennifer and daughters aged 5 and 8. He enjoyed a “wonderful month in summer 2023 in Israel before the horrible attack.” His favorite memory of Cornell times is “my friendships”; again, heck yeah!

Jennifer Gardiner reports, “On a Christmas trip to visit my three grandchildren (ages 2, 1, and newborn), two of whom live in Virginia, I met up with Steve and Lisa Mummery Crump . They were visiting their daughter and grandson in D.C. We caught up on my life in Charlotte, NC, where I am in my 13th year as the full-time director of the Low Income Taxpayer Clinic at Legal Aid of Arkansas, and the Crumps’ exciting life in Switzerland. I also still play tennis or platform tennis daily, and Lisa still rides horses regularly. I would love to connect with Cornellians closer to home, like in Charlotte!”

The Memphis-based Blues Foundation has named Mark Stenzler ’82 as a recipient of the 2024 Keeping the Blues Alive Award.

Continuing the thread of classmates as authors from Doug Skalka ’s last column, we heard from Mary Ellen Plubell Miller , who lives in Johnson City, TN, with spouse Dan: “I wrote, published, and launched a book in 2023. Fill the Dam Thing Up! Building Connections: Communicating Throughout the Lifecycle of Infrastructure Projects is the story of my seven-year journey as lead communicator on a major ($400 million) infrastructure (dam) project in northeast Tennessee. It’s a communications playbook for project managers and communicators. Cornell gets several mentions! It is available on Amazon in paperback, e-book, and Audible formats.”

The Crumps are not the only classmates living in Switzerland. Mark Stenzler has been recognized for the 35+ years that he has dedicated to putting the blues out there on the airwaves from his base in Bern, Switzerland. The Memphis-based Blues Foundation has named him as a recipient of the 2024 Keeping the Blues Alive Award. This lifetime achievement award was presented to him in January during the 2024 International Blues Challenge in Memphis, TN.

I can’t improve on the foundation’s announcement: “Mark Stenzler, a native New Yorker and former radio pirate with Radio Free Ithaca, has been a passionate radio broadcaster on both sides of the Atlantic since 1978. In the 1980s, he relocated to Switzerland, where he continued his career in radio. A true blues enthusiast and a staunch supporter of public radio, Stenzler is widely recognized as the host of ‘Blues Zeppelin,’ a program he initiated in 1989. Guided by the motto ‘Working hard to make reality a lot less painful,’ he has dedicated his time and talent to create a blues program that offers a blend of the finest blues music, news, and engaging interviews. The show can be heard on several radio stations, including Radio Bern (RaBe) in Berne, Switzerland; Radio LoRa in Zurich, Switzerland; Diis Radio in Canton Valais, Switzerland; WRFI Community Radio in Ithaca; and CJRO Community Radio in Carlsbad Springs, Ottawa, ON, Canada. Stenzler’s contributions extend beyond the airwaves, as he actively collaborates with numerous festival organizers, music promoters, venues, and blues artists at various stages of their careers. From providing first-time airplay to working with award recipients, including Blues Foundation BMA and KBA winners, Stenzler has played a pivotal role in supporting and nurturing the growth of blues musicians and bringing them to the attention of the global blues community.” ❖ Mark Fernau ( email Mark ) | Nina Kondo ( email Nina ) | Doug Skalka ( email Doug ) | Alumni Directory .

Sylvia Han , CFA, CFP, and CSRIC, our classmate and class council member, led a timely Zoom discussion for our class, “Top 10 Retirement Considerations,” on March 19. Sylvia, who works as a wealth management advisor at Merrill Lynch, notes that “a shift has occurred in retirement planning compared to previous generations.” She discussed important issues like defining a vision, financial planning, investment risks, income source planning, sustainable spending rates, Social Security maximization, healthcare costs, and more. For more information feel free to email your class correspondents below.

Anna Esaki-Smith writes, “I’m a very proud Class of ’83 graduate of the College of Arts & Sciences. I went to the 40th Reunion this past summer and had a great time, reconnecting with both the campus and old friends.” Kudos to Anna, who has written a terrific young adult nonfiction book, Make College Your Superpower: It’s Not Where You Go, It’s What You Know, that was published by Rowman & Littlefield in April 2024. Anna adds, “Most books for teenagers about college are full of tips on writing killer college essays or nailing those SATs. Mine gives students a bird’s-eye view on how a university education connects to a tech-disrupted workplace that values skills and creativity.” A wonderful addition to students’ college prep toolkits! Anna also recently penned a “Chime In” essay for Cornellians , which you can read here .

Congratulations to Helen Schulman ’83 , whose latest book, Lucky Dogs , was selected as one of Oprah’s ten Best Novels of 2023!

Congratulations to Helen Schulman , whose latest book, Lucky Dogs , was selected as one of Oprah’s ten Best Novels of 2023 ! Helen is presently the fiction chair of the Creative Writing Program at the New School in New York City, where she is a tenured professor. Helen is a New York Times best-selling author of seven novels, including Come with Me and This Beautiful Life . She has received fellowships from the Guggenheim Foundation, the New York Foundation for the Arts, Sundance, Aspen Words, and Columbia University.

Neal Moran writes from New Brunswick, NJ. “I retired earlier this year after 36+ years in banking regulation. I’m keeping busy, including starting a blog called ‘ Upon Further Analysis .’ The blog focuses largely on banking, financial markets, and regulation, but also covers sports, culture, and current events.”

Dan Carlucci and wife Ellen write that they are keeping quite busy in medicine and more. Dan is chair of medical specialties at Reliant Medical Group, a division of OptumCare, and a clinical cardiologist. Reliant serves over 300,000 patients in eastern and central Massachusetts; Dan leads more than 100 specialty clinicians. Ellen is vice president, development, marketing, and communications at UMass Memorial Health–Marlborough Hospital. Dan and Ellen love their time in Northborough and Marion, where they can’t wait to re-start summer sailing adventures with their three adult children on the aptly named boat, No Agenda . Speaking of which, Dan is planning a September 2024 sequel to the original No Agenda weekend—look out for invites! ❖ Stewart Glickman ( email Stewart ) | Nancy Korn Freeman ( email Nancy ) | Alyssa Bickler ( email Alyssa ) | Jon Felice ( email Jon ) | Alumni Directory .

We have some great news to share! Deborah Dawson was recently surprised by Nancy Pistole , who flew from California to New York to join her along with Maurya Kilroy and Karen Kwik Kernan for a reunion. They all met freshman year in High Rise 5 and have been dear friends ever since.

Brad Will sends greetings from New York’s beautiful Mid-Hudson Valley! Over the past four years, his spouse, Sari, and he have been “transitioning” to the Finger Lakes region, his “home away from home” for five years in the early 1980s. They love spending time there, so much so that they have purchased land on which to one day build a “deep green” house and a small commercial property in the Village of Dryden, right up the street from Cornell. More recently, they bought a property that will eventually have several homes constructed. “My transition from architect to developer has begun!” he writes. It’s been an exciting phase, says Brad, and they have a two-bedroom apartment available for travelers to their old school at their “Little House on the Lot” in Dryden. At the time of this writing, Brad was looking forward to their annual BArch dinner in NYC and their trek to RPI to watch the amazing Cornell men’s hockey team take on the Engineers in early February 2024. Big Red almost always prevails! This year has been active and interesting, with projects advancing in both regions—houses, hotels, restaurants, and subdivisions. Seeing good friends is always a great treat, as they did in New Hampshire last summer and in Texas last fall. They look forward to an even more exciting year ahead, with many milestones pending. Is Brad retiring? “No, not yet—much to do!”

Timothy Brown ’84 , MBA ’92, set his first-ever novel at Cornell.

Timothy Brown , MBA ’92, has a very Big Red family! He is a dual-degree Cornellian himself (Arts ’84, MBA ’92), married to another, Nancy (Grambow) ’85 , PhD ’94. In fact, between his wife’s parents and sisters, his brothers, and their daughter, his family has a combined total of 13 degrees from Cornell! Further, his father-in-law, Richard Grambow ’55 , DVM ’57, received the Frank H.T. Rhodes Exemplary Alumni Service Award and the Salmon Award for Distinguished Alumni Service. Thus, it was only fitting that Timothy set his first-ever novel at Cornell. He initially self-published it as A Bolt from the Blue , but recently had it professionally edited and republished under a more distinct title, Cloning the King . It is a scientific/history thriller that explores the nexus of breakthrough cloning technology and medieval history.

Hope to see you at Reunion 2024 next month, June 6–9! And, don’t hesitate to write to your class correspondent: ❖ José Nieves ( email José ) | Alumni Directory .

Hello, fellow 1985ers! Hope all are doing well. I do have a bunch of news from fellow alums, so here you go!

Amy Smith Linton wrote in that she has been busy promoting her first book , She Taught Me Everything . The most enjoyable part for her has been showing up as a guest at book clubs, either via phone or in person, to talk about her novel.

Richard Tuchman reports that he and his wife, Cynthia, retired last year in celebration of their 30th wedding anniversary. They are currently raising puppies in Connecticut. Rick retired from a career in philanthropy, which he describes as “doing well while doing good.”

Susan Stevens Gebo has recently married. She has written, under the pen name S.M. Stevens, a novelette called The Wallace House of Pain , which received a 2023 American Fiction Award. The same story was adapted into a stage script, published by Choeofpleirn Press in their autumn 2023 issue. The characters in the novelette are also featured in her forthcoming novel, Beautiful and Terrible Things (Black Rose Writing, July 2024).

Maria Gallo Ashbrook writes, “The Class of 2023 Commencement weekend was sublime … a string of rare sunny days when Cornell truly is the most beautiful campus on earth. My son, John ’23 , graduated as a government and China and Asia-Pacific studies major (yes, that Mandarin in seventh grade paid off!) and joins big brother Keenan ’20 in D.C. to begin his career. This, of course, warms my little Cornell-in-Washington (’84) heart. I’ve attended nine Cornell Commencements of family and friends, beginning in 1974. This graduation weekend was extra special because we returned to my hometown of Auburn, with festivities across Cayuga, Owasco, and Skaneateles lakes. I guess you can take the girl out of the Finger Lakes, but you can’t take the Finger Lakes out of the girl!”

Virginia Scarola , Maryellen Magee , and Joyce Zelkowitz Cornett had an impromptu reunion in Atlanta when the Cornell Big Red baseball team took on the Georgia Tech Yellow Jackets. Apparently, back in 1991, Cornell defeated second-ranked Georgia Tech, shocking the collegiate baseball world at the time. It took Tech 33 years to overcome the pain and invite the Big Red to Atlanta. Unfortunately, the Big Red lost the first game, though they had been dominating Tech for most of the game. They lost the second game, which we saw after a great pre-game tailgate catered by SmoQ’n Hot Grill owned by Hotelie David Smith ’81 . Nick Salpekar ’96 of Highland Fine Wine and Alan LeBlanc ’84 , who owns Bold Monk Brewing Company, provided wine and beer. Robert Mandelbam ’81 and Mike Fleury ’78 were great hosts for the event! Cornell did take the third game!

The Class of 2023 Commencement weekend was sublime … a string of rare sunny days when Cornell truly is the most beautiful campus on earth. Maria Gallo Ashbrook ’85

Erin O’Connor writes, “ Gail Fink is the CEMS Program Director at Cornell’s Dyson School of Applied Economics and Management, and she travels every December to participate in the graduation ceremonies of her students. CEMS is a global alliance of leading business schools, multinational companies, and NGOs that together offer the CEMS Master’s in International Management. Gail’s friends look forward to attaching their adventures to her travels. This year graduation was in London, so several of us made a trip to enjoy the Cotswolds together. Linda Kao , Susan Herlands Holland and husband Ron Preville, Jim , DVM ’90, and Cheryl Senecal Smith , and me and my partner, Brian Garrett , rented a fabulous Airbnb called the Scotland End Barn in the town of Banbury-Hook Norton for a few days of fun, togetherness, and exploration. Driving was a challenge: thanks to Jim and Ron especially for avoiding oncoming traffic in the wrong lane and near misses with wildlife.

“We visited several towns (and yes, tried to find where the Beckhams lived) with lovely names like Cheltenham, Bourton-on-the-Water, Moreton-in-Marsh, and Chipping Norton. When in England, one must have Sunday roast, and we booked at the Horse and Groom in Bourton-on-the-Hill. Even though we first landed at two different places in the Cotswolds with the same name, we eventually all made it to the same pub and delighted in a very tasty, traditional meal.

“We took full advantage of leaving the car at the BnB and walking to the local venues in our base hometown, but the best had to be our trivia night at the Pear Tree Inn. Naming our team ‘The Yanks,’ we competed with four local teams. When we arrived, the very young bartender texted his mom to hurry and get there because ‘a lot of Americans just showed up.’ A wild time was spent trying to outguess our competitors and the game was tight. We were victorious and became the ‘Damn Yankees’!

“It was such a fabulous time—so wonderful to continue to connect with friends we made when we were so young and have continued to connect with over the years. We mean something to each other, all beginning with our landing in each other’s spheres at our beloved university. Turning 60 in 2023 turned out to be a fantastic celebration that lasted the whole year as we crossed this milestone together.”

Please be sure to send me your news and make a plan to come to Reunion next year! ❖ Joyce Zelkowitz Cornett ( email Joyce ) | Alumni Directory .

My mailbox brings but a few notes from classmates, but lucky for you I have had many Cornell interactions since the start of the New Year.

Our two classmates who wrote in likely had time because they both joined the ranks of the retirees! Elsa Waymer Dempsey retired from technology sales last year and continues to enjoy the good life in Florida. She has been in her husband’s hometown of Venice, FL, for the last 30 years. She and her husband enjoy tennis, gardening, and traveling with their twin daughters, Laura and Erica. Elsa has fond memories of her many friends from field hockey, lacrosse, Pi Phi, and even engineering classes.

Chris Arbogast wanted us to know that, since retiring from software engineering last summer, he has been spending his time sprucing up his home in Nevada.

For many of us, 2024 will bring the opportunity to celebrate an important birthday (if we have not celebrated it already). I wrote this column on February 29, having turned the big SIX-O yesterday. The celebration of Toby-Fest began last month when my husband, Robert Mandelbaum ’81 , and I celebrated our quasiquicentennial (125th) birthday together by hosting a dinner for our friends. We were joined by Steve Kirson from our class, as well as Lynn Mandelbaum ’77 , David Smith ’81 , Jack Chen ’84 , MD ’88, Kathryn Whitbourne ’85 , Frank Goldman ’87 , JD ’94, and Tim , MPS ’88 , and Karen Burkhart Dick , MBA ’13 . Two weeks later, we joined Lori Goldwasser Leiman and her husband, Jose, and Barry Greenblatt ’85 and his bride, Karen, on a brief but celebratory voyage to the Bahamas. Lori, Karen, and I have known each other for over 50 years and have birthdays within six weeks of one another. The winner of the year’s best Facebook birthday greeting was Mark Katz , who likes to remind me of the great fire in Low Rise 9 in December 1982. Mark wrote: “Happy milestone birthday, Toby! Whatever you do, don’t put the appropriate number of candles on a cake and leave the room unattended.” Don’t worry, Mark—there was but one candle on my ice cream scoop last night.

I was thrilled to meet former Big Red pitcher Rob Nelson ’71 , the creator of Big League Chew. Toby Goldsmith ’86

This past weekend, the Cornell Alumni Association of Atlanta hosted the Cornell baseball team when they played a three-game series against Georgia Tech. Families and alumni were treated to tasty tailgating events hosted by David Smith ’81 and Nick Salpekar ’96 . Our team ended on a high note, likely buoyed by the wonderful dinner hosted by Alan LeBlanc ’84 on Saturday night at his restaurant, Bold Monk Brewing Company. The dinner was attended by several members of the 1991 ball team who were the last to play against Georgia Tech. I was thrilled to meet former Big Red pitcher Rob Nelson ’71 , the creator of Big League Chew.

I am very lucky to live in a community with a very active Cornell Club with a variety of events being held throughout the year that offer the opportunity to build friendships with Cornellians from a variety of classes. I hope this column inspires you to write your class correspondents with tales of your 60th birthday bashes and Cornell events. ❖ Toby Goldsmith ( email Toby ) | Lori Spydell Wagner ( email Lori ) | Michael Wagner ( email Michael ) | Alumni Directory .

Welcome to another edition of “What are my classmates up to and why haven’t I sent an update to Whitney and Liz?” Just a reminder that our classmates want to know what you are doing—and a reminder that it doesn’t need to be a major life event! Here’s the latest from my inbox.

Jill Feasley wrote that she and Diane Hirschhorn recently completed RAGBRAI, a 500-plus-mile bike ride across the entire State of Iowa. “After graduation, we promised to visit each other in person at least once a year. For a long time, she would visit me in D.C., or I would visit her on the West Coast. When we turned 40, she suggested we could ‘go somewhere else.’ So, I came up with a 50-year plan to visit all 50 states alphabetically and this year we are up to Iowa. We hope to visit Wyoming when we are 90!”

Jeff Cohen just returned from his annual skip trip out west (Park City this year) with a whole bunch of Kappa Sigs. Those joining Jeff this year included Barry Silverman , Brian Kraff , Dave Alexander , Dave Price , David Andrade , Gabe Boyar , Greg Kennedy , Gregg Rockower , Joe Gottlieb , Randy Wolpert ’86 , Jay Goldstein ’86 , and Rick Bullotta ’84 , BS ’85. In Jeff’s own words, “It’s good to know that even while all of us have grown up, and life has steered us in different directions, we can all interact with each other as if we were all sophomores living in the house together. We just go to bed much earlier.”

Lisa Rathmann Stewart and husband Mike enjoyed catching up in person with several Tri Delta classmates during their 52-day national parks road trip in June/July 2023 from San Diego, CA, to Minneapolis, MN, in their Toyota Sienna “converted” minivan. Unbeknownst to them, Taylor Swift was in concert in Minneapolis the same weekend as Lisa’s Kiwanis Convention, which made walking the streets of Minneapolis a bit more colorful seeing the “Swifties” in costume. While in Minneapolis they enjoyed visiting with Kate St. Vincent Vogl and Debbie Brown ’88 and their spouses. Heading west, they stopped in Moscow, ID, for a visit with Lisa’s parents, Dan ’56 , BChemE ’57, and Pat Lasky Rathmann ’59 . Lisa and Mike ended their road trip with a visit with Tri Delta classmates Chris Neimeth Heijenga and Heidi Heasley Ford and their spouses in Mt. Hood, OR. In July 2024, the Stewarts are looking forward to their next road trip destination in Denver, CO, where they plan to connect with Karen McBride Cleary and Dianne DeMallie in Colorado Springs while exploring the national parks in Colorado. Lisa says, “It’s been so much fun to connect with Tri Deltas while on the road. I highly recommend this as a retirement activity!”

Jill Feasley ’87 and Diane Hirschhorn ’87 recently completed a 500-plus-mile bike ride across the entire State of Iowa.

Alexa Coin Florence shared that she continues to enjoy her staging and design work, including overseeing the design of their new brewery (Great River Brewery) in downtown Davenport, IA. This is a reboot after flooding forced them to close in 2019. “I did manage to perform in one show last February, Barefoot in the Park ; it was a blast and I hope to find (and get cast in) some other production this year. We spend a lot of time with and caring for our elderly parents. While difficult, we cherish this remaining time we have with them. We took two great family trips last year: spring break in New Orleans and in August, Munich, Salzburg, and Vienna. Scott ’88 and I also have tried to go on quarterly long-weekend getaways that have really helped us take a break from our daily responsibilities/concerns.” Their oldest child, Ben, lives in NYC and works for Broadbeam Media. He’s also founded a startup and his own marketing group. Alexa’s youngest, Gabe, is a sophomore at Iowa State University, studying culinary food science. Scott continues to work on growing their business—pizza and specialty baking lines—while they work on reopening their brewery.

Joanne Cappucci Penne , MBA ’93, has been enjoying her work as an independent strategy and innovation consultant for the last 10 years for the Innovation Umbrella . Her oldest, Matt, is a sophomore (engineer) at Vanderbilt, and her youngest, Grace, is a sophomore in high school (with a driver’s license, so out the door every day …). Their 2023 highlight is that they are now a TWO-dog family. Luna is a beautiful 3-year-old Lab, and Toaster is a scrappy, cute rescue. They are inseparable and adorable and provide ongoing entertainment!

Our class council continues to sponsor online webinars to keep us informed, connected, and involved. I hope you will join one in the future and spread the word to your classmates. Keep in touch and continue to share your news by emailing either of us: ❖ Whitney Weinstein Goodman ( email Whitney ) | Liz Brown, JD ’90 ( email Liz ) | Alumni Directory .

Greetings, Class of ’88! I want to start out this column by inviting you to join our Class of ’88 Facebook group . It is a great way to stay in touch with our class, reconnect with old friends, and be the first to hear about upcoming events.

Now, onto the latest news from both near and far. Cindy Bishop Christian and her husband, Joe, moved to Tucson, AZ, in November 2020 from Minneapolis, MN. They recently finished a kitchen renovation and are working on landscaping their surroundings, filled with beautiful cactus plants. They love biking, the Sonoran Desert, and beautiful sunsets. Cindy still works at her family business, Brick Meets Click. Her son, Sean, is an avid competitive cyclist, and he attends Arizona State University online so he can race in Europe with Aevolo and USA Cycling U23 teams. Her daughter, Anna, attends Savannah College of Art and Design in Atlanta, GA, and also races on her university cycling team. Cindy joined the Cornell Club of Southern Arizona and invites any classmates living in the area to join.

Back on Cornell’s Ithaca campus, Beth Milles , associate professor of Performing and Media Arts, directed the production of Desdemona in the fall to celebrate the 30th anniversary of famed Cornellian Toni Morrison , MA ’55 ’s Nobel Prize. Beth is the founder of Banter Company, which adapts classical theater shows for the modern audience. She joined the Cornell faculty in 2001. During the span of her theatrical career, Beth has guest lectured at Harvard University, Brown University, the University of Texas, Austin, Southern Connecticut State University, and Loyola Marymount University. We look forward to hearing about more upcoming theatrical productions.

Harlan Protass writes in from New York City, where he is a criminal defense lawyer and runs his own firm. He is also an adjunct professor at Cardozo School of Law, where he teaches a seminar on federal sentencing guidelines. He has two kids, a daughter, 8, and a son, 10, with his wife who is a literature professor at the CUNY Graduate Center. Every January for the past dozen years, Harlan returns to Ithaca to attend a hockey game with his Alpha Sigma Phi (Rockledge) brothers. “We spend the weekend laughing.” Harlan also noted that “the level of development in Collegetown is a bit shocking. It’s virtually unrecognizable from the 1980s. And, sadly, none of our watering holes still exist.”

Andrew Turner ’88 , MPS ’93, has been appointed the director of Cornell Cooperative Extension.

Speaking of Cornell’s hockey team: Save the date for the next Frozen Apple hockey game on November 30, 2024 at Madison Square Garden in New York City. It’s a wonderful event to get together with fellow Cornellians and cheer on our men’s hockey team. This year’s game was well attended by ’88s and Cornellians from other graduating years.

News flash from Ithaca: Andrew Turner , MPS ’93, has been appointed the director of Cornell Cooperative Extension and associate dean for the College of Agriculture and Life Sciences and the College of Human Ecology. He began his five-year term on December 1, 2023. In his new role, Andrew will oversee the development and setup of several programs including food systems, nutrition, and sustainable energy for Cornell Cooperative Extension, which has a presence in every county in the State of New York. For the past few years, he has worked with and led the New York State 4-H youth development programs. Good luck, Andrew, in your new position on Cornell’s Ithaca campus.

Traci Nagle earned her PhD in linguistics at Indiana University in Bloomington, IN. After teaching for a couple of years, she realized “teaching was not my passion,” so she shifted to administration and now works in the research development office at Indiana University, where she works with faculty to get funding for their research. Recently, Traci was at a conference in Denver and she hung out with Larry Goldman at the beautiful botanical gardens. During Reunion weekend, she was thrilled to reconnect with her freshman roommate Sue Henry Muldoon . They laughed and danced the night away with Jake White and his wife, Sharon Rose. Last fall, Traci spent a weekend in New York City with Lori May and Gail Frieden Le Coz . Lori lives in Columbus, OH, and works as a business analyst for a corporate credit union. Meanwhile, Gail was visiting from her home in London. Together they enjoyed two Broadway shows and dined on New York style-bagels.

That’s all for now from Toronto, Canada, where the spring flowers are blooming. Please keep sending your news to me. I love hearing from our classmates both near and far. ❖ Pamela Darer Anderson ( email Pam ) | Alumni Directory .

As this issue of Cornellians is released, we are about one month away from Reunion 2024! Our indefatigable Reunion chairs— Shannon Gallivan Bol , Carol Borack Copenhaver , Debbie Schaffel , and Dave Scher —have been working for months already. Menus are planned, entertainment is scheduled, housing is being finalized. And the dust is about to be blown gently off the ancient tome containing the magic sunshine spell that is always cast immediately before the planes land and the cars pull into Ithaca. So check your calendar now. There’s just enough time. Come back and visit the Straight—the true home of facetime. “Test” the Suspension Bridge. Listen to the Chimes. (“Groovy Kind of Love” anyone? Maybe not …) Join the rest of us for what is sure to be an all-too-brief weekend of fun, relaxation, great memories, and old friends (plus plenty of new ones too because everyone has at least one very Big Red thing in common).

Now for a wee bit of news from our classmates. (At Reunion you get and share lots and lots of news, by the way.)

One of our illustrious Reunion chairs, Shannon Gallivan Bol (a woman with the heart of an explorer), writes, “I love when road trips take you to places where you have friends! I saw Carol Borack Copenhaver last fall and I also got to visit with Denise Host , who lives in Suwannee, GA. I recently relocated to New Jersey as the result of a new job. I’m excited to be living near many Cornell friends, including Karen Leshowitz Colonna and Michele Dowling Johnson . I started working for Prime Healthcare as regional vice president, managed care. I’m responsible for region two, which is basically the Northeast with hospitals in New Jersey, Pennsylvania, and Rhode Island.”

Another faithful attendee of Reunions past, Doug Merrill , ME ’90, MBA ’91, recently joined the University of Vermont as its regional innovation officer. In this role, Doug leads the GaN Semiconductor Tech Hub that was designated by the U.S. Department of Commerce in October 2023. Doug is looking forward to helping UVM integrate more fully with the technology and manufacturing firms in the region. Doug and Lisa (Peskin) ’90 have lived in Shelburne, VT, for 18 years. Older son Alex ’21 , ME ’21, just moved to Seattle to start a new job with SpaceX. Younger son Jack ’24 is in his senior year at Cornell, studying computer science. Doug and Lisa are fortunate to have Chris Ford and Emily and Bill Kallock ’90 living nearby and see them often in the Green Mountains or on Lake Champlain.

Lisa Spellman Porter ’89 has received numerous awards, including the National Science Foundation Career Award.

Lisa Spellman Porter has also shared that she has a new professional position—associate dean for faculty and graduate affairs for the College of Engineering at Carnegie Mellon, where she has been on faculty since 1997. In this new role, Lisa provides strategic direction and manages matters related to graduate students, postdoctoral fellows, and faculty in the college. Upon hearing this news, I let my fingers wander around the old Internet a bit and learned some things that the ever-modest and unassuming Lisa did not go out of her way to share. For instance, she has received numerous awards during her career, including the National Science Foundation Career Award, Visiting Professor for Women in the Engineering Sciences awarded by the Swedish Research Council, and the Carnegie Mellon Order of the May. According to Dean Bill Sanders, “Lisa is an exceptionally thoughtful and effective leader who has built strong working relationships across campus and has demonstrated exceptional commitment to Carnegie Mellon and the broader academic community.”

And lastly, Melinda Fellner took advantage of the online news form to share the following: “I am thrilled to announce my youngest son Simon’s acceptance to the College of Arts and Sciences for the Class of 2028! Simon follows his brother Miles ’25 and his brother Harry ’22 ! I am the chair of the tax department at Carter Ledyard and Milburn in New York City. Best to all in 2024!”

Thanks for the good wishes and for using the online news form , Melinda! We hope you all will spend a minute or two filling out the form to let us know what you’ve been up to (work, hobbies, day-to-day life, etc.), what’s giving you the most satisfaction lately, what some of your favorite Cornell memories are, and any other bits and pieces that fill us in on you. We’re eager to hear! ❖ Kris Borovicka Gerig ( email Kris ) | Anne Czaplinski Treadwell ( email Anne ) | Lauren Kidder McGarry ( email Lauren ) | Stephanie Bloom Avidon ( email Stephanie ) | Alumni Directory .

We start this column with a message from class president Caroline Misciagna Sussman : “Calling all classmates! Dust off your devices—it is time to start planning for our 35th Reunion—and we need you! Reunion 2025 will be a doubly significant one since we were unable to hold an in-person gathering in 2020. We are anticipating a huge turnout, and we want the event to be like no other!

“It will be 10 years since we have had the opportunity to come together as a class. With all that has changed in the world since 2015, we feel a heightened sense of urgency to make this Reunion truly exceptional from every angle, and we would greatly appreciate your help in doing so. The spectacular plan we had in place for 2020 will serve as a launching point for Reunion 2025. Mark your calendars, save the date: June 5–8, 2025, and help us create an unforgettable weekend of memory making!”

Our class council and Reunion chairs are gearing up for the Reunion planning kickoff meeting on October 5. We’ve got a lot to do before then, namely fundraising and building social media connections. If you would like to help with Reunion planning, please contact one of our Reunion chairs, Dave Coyne or Elinor Langfelder Schwind . If you have stayed well-connected and can help build our affinity group and class connections on Facebook, Instagram, LinkedIn, and other social media platforms, contact class correspondent Rose Tanasugarn or web community manager Kristyn Benzinger Whitney . If you can serve on the fundraising committee and contact classmates to encourage contributions to our class, please contact Cornell Annual Fund co-chair Karen Mitchell . They can all be reached at cornellclass90@gmail.com .

Last fall, Karen became chief human resources officer at Newmark, a NYC commercial real estate advisory firm. She and husband Rob Chodock ’89 plan to celebrate both their 25th anniversary and son Hudson’s bar mitzvah in southern Spain, where Rob spent a semester abroad. Karen regularly catches up with our Chi Omega sisters Maria Scaltro , MBA ’02, Kristen Alloway Sokol , Alisa “Gil” Gilhooley Brown , Marla Spindel , Jennifer Radner Elgin , and Tracy Dillmann Kulikowski at her house in Rhode Island or during their annual trip to Mexico.

In February, I caught up with Cornell Asian Alumni Association secretary Ivan Sim ’95 and vice president of community engagement Charles Wu ’91 at a rain-postponed Cornell Cares beach clean-up. About 20 Cornellians, family, and friends from the Cornell Club of Los Angeles gathered at Cabrillo Beach to help Heal the Bay, an environmental nonprofit organization that has been dedicated to making the coastal waters and watersheds in Greater Los Angeles safe, healthy, and clean since 1985.

Representing the U.S. at the 2013 and 2017 World Maccabiah Games in Israel, Monte Frank ’90 , JD ’93, won four silver medals and two bronze medals.

Angel Orengo and I belatedly celebrated our February birthdays over breakfast at Plateia on the UCLA campus. I met Angel’s lovely wife, Rocio Aquino, and although it was the first time I had met them, I felt an instant connection. It turns out that Angel and his family lived in Hong Kong for six years during his time with Sony Pictures. They occasionally visited Osaka and Kyoto, as Angel supervised a distribution sales team in Japan. They are the proud parents of incoming freshman Mia Orengo. Angel and Rocio co-authored a book called The Orchid: The Secret Code of Modern Goddesses , a unique work about emotional resilience, female solidarity, and the power of self-reflection, in that it also allows readers to become active participants in their own personal journeys in growth, home, and self-love. They look forward to meeting Cornellians across the country as they start their book tour to spread their message of positivity—“this or something better, for the highest good of all concerned,” she says, which closely echoes Ezra’s words and the theme of Cornell’s current fundraising campaign, “to do the greatest good.”

Jane Hyun has been on TV, on podcasts, and in print media, addressing the impact of anti-Asian violence and hate crimes affecting Asian Americans in the workplace and in their communities. In April, she launched Leadership Toolkit for Asians , a follow-up to her book Breaking the Bamboo Ceiling . In-person events will be taking place at the Cornell Club of New York and other Cornell clubs, so keep your eyes and ears open. Jane looks forward to helping Asian leaders build their capability to lead and influence by embracing their cultural strengths and mapping achievable career paths. Last year, she launched the “Culturally Fluent Leader Academy,” a virtual and in-person learning experience. Jane has also been an advisor to the diversity council for the American Heart Association.

Monte Frank , JD ’93, received the John Eldred Shields Professional Service Award from the Connecticut Bar Association in recognition of his many years of outstanding service for the benefit of the legal community and the community at large. Monte serves on the American Bar Association’s Advisory Commission to the Task Force for American Democracy and serves as a special advisor to the ABA’s committee on gun violence. An avid cyclist, Monte competes on the road and in mountain bike and cyclocross races throughout the Northeast and Canada. Representing the U.S. at the 2013 and 2017 World Maccabiah Games in Israel, he won four silver medals and two bronze medals. He founded and led Team 26 on the Sandy Hook Ride on Washington (2013–19).

In closing this column, a heartfelt congratulations to David Cohen for his successful re-election to District 4 of the San Jose City Council! You can learn about all the great things David is doing for his community here .

Please let us know how you’re doing the greatest good in your neighborhood! ❖ Rose Tanasugarn ( email Rose ) | Nancy Solomon Weiss ( email Nancy ) | Allan Rousselle ( email Allan ) | Class Facebook page | Alumni Directory .

Family and friends, turkey and football, and … Cornell Big Red hockey at NYC’s Madison Square Garden have become an annual tradition for many during Thanksgiving break. About 100 classmates, friends, and family members joined our class block of seats to re-live the Lynah Faithful traditions and see Cornell play the latest “Safe-ty school! Safe-ty school!”: Boston University.

I ( Joe Marraccino ) found myself there among the spirited sea of red, including friends Michael Clifford ’90 , BS ’91, Chris and Joyce Martir Dugan ’90 , Thomas Greenberg , Sanjeev Dhawan , Jeff Weintraub , MD ’95, Alix Mellis-Brown , John Martin , Andrew Stein ’90 , and Glenn Haber ’92 . I caught up with some of our other hockey enthusiast classmates too.

Eapen Chandy , MBA ’97, graduated with an electrical engineering degree followed by an MBA in ’97, and lives in South Glastonbury, CT, with his wife and four children, ages 20, 18, and 15-year-old twins. Eapen shared a picture taken more than 10 years ago of his uniformly smiling family in the stands. “I am passionate about sports, including Cornell hockey, and it has been an annual family tradition to see a game either in New Haven, CT, or at MSG!” Eapen also loves his music, mostly classic rock, and his career “has been spent largely in financial services. Currently I serve as the treasurer of Coalition Inc., a cyber insurance startup, which is exciting at this stage of my life.” Glad to see Eapen doing well; his life is anything but “Bor-ing! Bor-ing!”

Kulravee Puttharuksa Keegan is a self-proclaimed “suburban hockey mom.” She graduated from the College of Human Ecology with a major in human development and family studies, and currently lives in Eastchester, NY, where she is a practicing physician. Kulravee has been to a number of games throughout the years. “My son and his friends play youth hockey, so they enjoy going, and get a kick out of the cheers, taunts, and Big Red traditions!” The family’s favorite taunt? “It’s all your fault! It’s all your fault!” Of course it is.

I am passionate about sports, including Cornell hockey, and it has been an annual family tradition to see a game either in New Haven, CT, or at MSG! Eapen Chandy ’91 , MBA ’97

Loretta Dougherty Gallo just attended her first Cornell hockey game at MSG, perhaps the start of an annual tradition! Loretta, an animal science major back on the Hill, shared, “I am originally from the Bronx and now live in Pelham, NY, with my husband, Fred ’90 , and our 10-year-old twins, Josh and Hannah. I am a veterinarian and in my (ha ha) free time I enjoy reading and attending my son’s hockey games and my daughter’s horseback riding lessons.” Loretta and family followed the game intently. “It was especially great to be able to share it with our kids, since our son is a goalie playing for Pelham Youth Hockey and Ian Shane ’25 played an amazing game in goal for the Big Red!”

I agree, Ian is no “Sieve! Sieve!” We may see him more regularly at MSG and other professional hockey arenas soon. Loretta and Fred are hoping to continue other Cornell traditions. “The joke in our house is that we won’t force Josh and Hannah to choose Cornell, but with seven undergraduate schools to choose from, why wouldn’t they!?”

The good news is that we all went home happy. “Warm up the bus! Warm up the bus!” Cornell won a thriller against BU. Whether you have attended this annual game in the past or are looking to start a new Thanksgiving tradition, hope to see you with the “Rocket’s ‘RED!’ Glare” next time around!

Got news to share? Use the online news form or feel free to contact one of us directly: ❖ Joe Marraccino ( email Joe ) | Evelyn Achuck Yue ( email Evelyn ) | Susie Curtis Schneider ( email Susie ) | Ruby Wang Pizzini ( email Ruby ) | Wendy Milks Coburn ( email Wendy ) | Alumni Directory .

Paul Sung Bang Yang , ME ’95, enjoys spending time with his family and close friends, as well as visiting and reconnecting with places where he has spent time over his lifetime. He is working in virtual reality, augmented reality, metaverse, and education. He started a global leadership program and is working with real estate developers and making films. His favorite memories of Cornell are spending time with friends, enjoying a good meal, collaborating on projects, watching movies, enjoying the campus, and getting to know some of the professors.

Melissa Ditmore ’90 , BA ’92, writes that the paperback edition of her book, Unbroken Chains: The Hidden Role of Human Trafficking in the American Economy , was released April 30.

Matt Hutcheson , MS ’95, invites you to join him, Jason Markel ’93 , and Doug McGhee online to play the multiplayer game Galactic Trader for free. Enjoy early ’90s Cornell nostalgia flying around the galactic universe, trading luxuries, and battling Thargoids!

John and Janine Blanchard Huber have relocated to Indianapolis, IN. John serves as head of school at Sycamore School, a PS-8 independent coed day school, serving the needs of academically gifted students. The family is planning a visit to Ithaca as the youngest considers college choices!

Brad Minnich has enjoyed a successful career in Hollywood. He specializes in visual effects (CGI), which has allowed him to work on recent films like Batman , Aquaman , Justice League , and many others. His career has taken him around the world to shoot many movies through Europe, Africa, and India. He and his wife, Kiesha, have celebrated 24 years together. They have two inspirational daughters, Laila, 17, and MiaSol, 15, who are leaders in their school and captains of the high school volleyball teams. He enjoys staying in contact with many Cornell alumni and remembers his days on the Hill often—especially being introduced to filmmaking, which help shaped his entire life!

Finally, Amy Frome Saperstein shares that the Cornell Class of ’92 officers organized a cocktail hour in NYC at Effy’s Café on the Upper East Side. About 30 alums gathered and reminisced about their days at Cornell. Most of the group lives in Manhattan but some came from Westchester, New Jersey, and Connecticut. Everyone agreed that more cocktail hours should be planned in the future! ❖ Sarah Ballow Clauss ( email Sarah ) | Wilma Ann Thomas Anderson ( email Wilma Ann ) | Jean Kintisch ( email Jean ) | Alumni Directory .

Classmates, how are you? No, really. I am writing this in February, hoping with every ounce of my being that when you are reading this in May, there is genuine peace in the world and on our campus, with open, constructive communication and support for outlets and oases of healthy socialization.

Our ’93 magician extraordinaire Steve Cohen is still bringing it in NYC at the Lotte New York Palace: you never know who you might sit next to at his show, “Chamber Magic”! Recent guests include actors Cate Blanchett and New York Yankees first baseman Anthony Rizzo. Steve’s new book, Confronting Magic , is now available. It has a sensational foreword by Academy Award-winning film director Guillermo del Toro, and according to the website, “If you’ve been to the show there’s a good chance your photo is included!” Explore his website for info on the book, tickets, and more.

Our class president, Mike McMahon , just returned from an epic trip to New Zealand: “Great trip, highly recommended!” He and our former ’93 president Earl Pinto organized social events for our class officers who reunited in Baltimore, MD, in February for the annual Cornell Alumni Leadership Conference. Please consider joining our class council; we would love to welcome more of you to the party and the planning!

Thank you to our council member Pamela Fabrizio Barry , who shared that she recently reunited with Yvette Politis to celebrate the anniversary of fellow Cornellian Amy Zura Neary ’95 . Tamar Dolgen connects with classmates Jackie Finkel Kauff and Tracy Newman Porosoff as they serve together on Cornell Hillel’s board.

Grateful to Tamar for sharing her recent life update: “After decades of working with startups, global brands, and nonprofits, I transitioned my marketing and communication expertise into college and career advising. I run my own firm, Go Future Advising, and work with the nonprofit Step Ahead Idaho.” Congratulations, Tamar!

Classmates, please connect to share your updates, reunions, or milestones, or for any reason at all (Big Red or not). Take care, and please share. ❖ Melissa Hart Moss, JD ’97 ( email Melissa ) | Mia Blackler ( email Mia ) | Theresa Flores ( email Theresa ) | Alumni Directory .

Happy spring/summer, everyone! I hope all of you plan on going to our Reunion, June 6–9! Thirty years is no joke!

One of our fellow classmates was planning on working in one of the tents on the Arts Quad for Reunion. Derek Edinger , ME ’95, writes, “My wife, Stacey (Girard) ’95 , and I quit our regular day jobs (aerospace and hotel, respectively) back in 2020 and opened Brewery Ardennes in Geneva, NY, in 2021. It’s never too late to make a crazy career change and pursue your passion.”

Paul Bamundo also has a new job update; he recently became CEO of the National Pickleball League (NPL). In this role, Paul will lead this premier league of Champions Division (age 50+) professional pickleball players in its second year in 2024. Paul notes: “It is nice to be the young person in the organization now that I am 50 years old myself! I look forward to seeing many of you as the NPL tours the country this year.” I am sure that many 1994 alums have tried pickleball already at some point!

Lastly, Jarrid Whitney shared some career news of his own. “This past fall, I started a new job at Dartmouth College as the inaugural assistant vice president of enrollment for access strategy. This is a ‘full-circle’ moment for me and my family as I started my admissions career there nearly 29 years ago being on the frontlines of diversity recruitment, met my future wife in that same office, and now have the privilege to be a thought-partner with the college’s leadership on issues of which I’m most passionate. But don’t worry, CU peeps—although I may now have more Green in my wardrobe, it’s all Red whenever CU competes against Dartmouth!”

Keep sending in those updates!  You can send news to me or the other correspondents via email, Facebook, or the online news form . Best wishes for a great summer! ❖ Jennifer Rabin Marchant ( email Jennifer ) | Dika Lam ( email Dika ) | Dineen Pashoukos Wasylik ( email Dineen ) | Alumni Directory .

More 50th birthday stories kick off this month’s column! Elizabeth Leff writes that in March 2023, she and Lauren Blick Rotko , Stephanie Cosner , Jennifer Damashek Strassler , Alyse Kramarow , Stacy Lalin Poritzky , MBA ’00, and Jennifer Stevens Dickson carried on their once-every-five-years girls’ weekend tradition, celebrating the big 50th birthdays in Palm Springs together, including amazing hikes in Joshua Tree National Park. She also had a big birthday bash in Brooklyn, NY, co-hosted by Holly White , with help from her sister, Bonnie Leff ’91 .

The year also saw some work-related changes for Elizabeth—including a new role in the U.N., where she has worked since 2005 (first at UNDP and then at the U.N. Secretariat), leading the team in the Under Secretary General’s office that helps improve how operational support is provided across the organization. In the fall, she also saw off her husband, whom she met at the U.N., on an assignment to Kyiv, Ukraine. Though his assignment in a country at war causes stress, at least it also provides opportunities to meet up in Europe during his R&R, which they already took advantage of—visiting 10 countries in Central and Eastern Europe in a whirlwind trip over the holidays, bringing the number of countries she has visited to 109.

Stephanie Cosner sent in some exciting news of her own as well—she was recently appointed provost at Simmons University, following her role as dean for six years and, prior to that, her work as a tenured professor at Boston College.

Anne Catlin Johnson reports some big-time 50th birthday celebrations, starting in July of last year (her actual birthday was in December!). Writes Anne, “In thinking about how I wanted to celebrate, I realized that the people were more important than the activities or venues, and then went big on plans with great friends! I planned and executed a European adventure with five of my friends from grade school, starting with a glorious cava-soaked spin through Barcelona before proceeding to Geneva and finally Paris. Everyone had a blast, and the trip went off with nary a hitch, so now I am thinking about becoming a boutique travel guide as my next act—message me if you’re looking for an excellent tour leader! In August, we moved daughter Natalie to Colby College (Maine) via a Springsteen concert in Boston—after 40 years of fandom, I finally got to see the Boss! Somehow, I had never seen Billy Joel either, so I went to his show in Baltimore with Matt , ME ’96, and Alison Torrillo French in October, right after taking my dad out to the ballpark for the first game of the ALDS (O’s lost; still a good game).

“Just before Thanksgiving, we headed south to Margaritaville at Sea with another grade-school friend and her family—a short but very fun cruise! The almost-finale week started on December 6 with the musical SIX in Denver, a cooking class on December 7, and Las Vegas on December 8–9 to see U2 at the Sphere with Edie Marshall ’96 . On Sunday, I hiked the 50 Year Trail in Oro Valley, AZ, with my best friend from seventh grade, who is one day older than I am, before we headed to Miraval on my actual birthday for some spa/healing time. A crazy day trip to NYC to see Some Like it Hot before it closed happened on the 20th before we headed to Steamboat for skiing. The last hurrah was a Disney World weekend in mid-January with two more friends from way back. I’m still teaching engineering at the Air Force Academy as a reservist but am planning my winter home in Tucson since retirement and the empty nest are right around the corner!”

In August, we moved daughter Natalie to Colby College (Maine) via a Springsteen concert in Boston—after 40 years of fandom, I finally got to see the Boss! Anne Catlin Johnson ’95

Also stretching out the big 5-0 was Mindy Goodman Sickle , whose celebration started 50 days before her birthday in June. Writes Mindy, “My husband and kids gave me a small gift every day leading up to my birthday. My friends and family, including Sara Ende Masri ’96 , pitched in on certain days. I then had a few small celebrations with family and friends. The celebrations culminated in a trip to Curaçao with my husband and no kids. It was exactly what I wanted.” Mindy and her husband currently live on the Upper West Side of Manhattan and have three kids: Preston, 19, a first-year student at Syracuse; Jordyn, 18, a senior in high school heading to Tufts next year; and Spencer, 15, a sophomore. “Raising kids here is challenging and rewarding,” she says. “My kids went to three different high schools in three different boroughs; they’ve been traveling around the city via public transportation since they were in sixth grade, and my two oldest got their driver’s licenses at 17 so they can be our ‘Uber’ driver home after a night out!”

Now for some non-birthday related arts and culture news! Brett Schwartz shared that on November 11, he was awarded an Emmy at the 65th Annual Chicago/Midwest Emmy Awards presented by the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences. He won the award for his film, Raised Up West Side, in the category of Outstanding Achievement for Documentary–Cultural.

Best-selling children’s author Michelle Knudsen released her new picture book, Luigi, the Spider Who Wanted to Be a Kitten , on March 5, 2024. It’s illustrated by Kevin Hawkes, who illustrated her book Library Lion , and she is very excited to share it with readers.

And, of course, we cannot let a column go by without a shout-out to another Cornell legacy! Melissa Biren Singer shared that she and husband Scott ’94 ’s younger daughter, Jordana, was accepted to the Cornell Class of ’28 (human development major in CHE). She will be joining her older sister, Kayla ’25 , who has been loving her Cornell experience. Writes Melissa, “We are looking forward to the girls having a year together on campus and will be visiting as much as they will let us!”

Stay connected and safe, classmates. ❖ Alison Torrillo French ( email Alison ) | Class website | Class Facebook page | Class Instagram page | Alumni Directory .

Registered dietitian nutritionist Frances Largeman-Roth has recently published a cookbook called Everyday Snack Tray , which, in the words of the subtitle, offers Easy Ideas and Recipes for Boards That Nourish for Moments Big and Small . There are tips for snack trays to suit a wide variety of occasions—including playdates, tailgates, romantic get-togethers, and various holidays—as well as guidelines on how to make them more nutritionally sound.

Frances is a contributor to several publications, including Today.com , Parents, Parade , and Shape , and has appeared on the “Today” show, the “Dr. Oz Show,” the “Rachael Ray Show,” “Good Morning America,” “Access Hollywood Live,” QVC, CNN, and more. She is a member of the James Beard Foundation and the Academy of Nutrition and Dietetics. Frances, her husband, and their three kids live north of Manhattan, in Dobbs Ferry, NY. To learn more, visit her website or follow her on Instagram . ❖ Janine Abrams Rethy ( email Janine ) | Marjorie Polycarpe Jean-Paul ( email Marjorie ) | Catherine Oh Bonita ( email Catherine ) | Alumni Directory .

Couples’ therapist Alison Bulman recently offered sage advice to Big Red alums in a Cornellians story about mindful communication. “The key is getting to a place of compassion toward your partner. And you do that by getting curious about what it’s like to be them, putting yourself in their shoes—in other words, empathy,” she says. “The idea is to approach each other with acceptance and talk about what it’s like between us right now . In our society, we talk way too much about things—work, the weather, surface stuff. We talk very little about our feelings. If we talk about what’s happening between us right now, we’re going to feel much closer to the other person, much more intimate.” Based in the New York metro area, Alison holds a master’s in social work from NYU and practices online therapy. She also hosts couples’ workshops and offers an online course designed to promote intimacy, among other offerings.

I hope you all took the time to fill out and return the Share Your News form that was recently mailed to you. If you haven’t yet, it’s not too late! Please do send us your news—via the hard-copy form or the online news form —so our future class columns can be full of news from all of you. Whether your news is ordinary or extraordinary, we want to hear it! ❖ Sarah Deardorff Carter ( email Sarah ) | Erica Broennle Nelson ( email Erica ) | Alumni Directory .

Having celebrated our 25th Reunion on campus last June, many of us are celebrating our 30th high school reunion this year! Reunions, official or not, are always great opportunities to reconnect with friends, reflect on the lessons we have learned, and recommit to continued growth. The Class of 1998 has much to celebrate with family and friends, and this column is the place to share all the great and fun things we have accomplished.

U.S. Army Lt. Col. Brett Walker recently wrote an article featuring our classmate Jamie Critelli and his work as a U.S. Army Major of the 353rd Civil Affairs Command (CACOM). Here is a snippet: “Food supply chains and the associated effects on future military operations is one of the many nuanced civil-military fields in which the soldiers of the 353rd CACOM provide expertise to the U.S. military. Maj. Gustavo Ferreira and Maj. Jamie Critelli of the 353rd CACOM have published nine scholarly papers on the agriculture-related limits to proposed military actions across the globe. Critelli worked his way through the ranks, having joined the Army in 1998 through Cornell University’s ROTC program.”

Jamie learned of the Army’s 38G Civil Affairs program—which provides military leadership with subject-matter experts in 18 specific fields—from a civil affairs officer while they were deployed together in Iraq. “I was the first person in the unit to put together a 38G packet,” he said. “A few months later I came across Maj. Ferreira and helped him submit a packet. Since then, I’ve put together about 40 packets for 38G. I do about two per month.” Articles that these two co-authors have published include “Does China Have Enough Food to Go to War?” and “Taiwan’s Food Resiliency—or Not—in a Conflict with China.”

Starting a new adventure? Connected with an old friend? Share your latest news with us by filling out the online news form or you can always email me. ❖ Uthica Jinvit Utano ( email Uthica ) | Alumni Directory .

Adam Ross joined law firm Keane & Beane PC on January 1, in their Long Island office in Melville, NY. Adam represents public employers in a broad range of employment-related matters. For school districts and BOCES, he provides guidance on probationary periods, tenure, recall, and performance reviews. He previously served as general counsel to the United Federation of Teachers. Congrats, Adam!

Reunion 2024 in June will feature our very own Andrew Ross Sorkin as the esteemed Olin Lecturer! Andrew is an award-winning journalist and author, CNBC “Squawk Box” co-anchor, DealBook founder/editor, and co-creator of the Showtime series “Billions.”

What is something you’re doing now that you never thought you’d be doing? What is your fondest memory of your time at Cornell? What brings you the most satisfaction these days? No matter if your news is big or small, please take a moment to write to us and stay connected with our class. ❖ Class of 1999 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Hello out there! I hope this little note finds you in good health and spirits. I am enjoying the warmth of the season in a new home, and, as you can imagine, it’s a busy time. It was nice to receive news from fellow alumna Katie Dealy .

In her own words: “Since June 2022, I have served as the director of engagement in the Office of U.S. Surgeon General Vivek Murthy. Despite lots of travel, it has been a profound honor to serve in this role, with these colleagues and during this time, particularly as we have raised awareness around the youth mental health crisis and the epidemic of loneliness. For the last 12 years, my husband, Alan Polansky, and I have lived in Evanston, IL, with our three boys (ages 15, 12, and 8). When I am not at work, and not on the sidelines of a youth sporting event or theatrical production, I’m chairing the Cornell Class of ’64 JFK Award alumni board, and playing phone tag with dear friends from Cornell days.”

That sounds incredible; thanks for sharing, Katie. What are you up to in this great, big, wide world? I’d like to read about it, and I’m sure I’m not alone. So share your story with us through the Share Your News link below, or drop me a note! ❖ Denise Williams ( email Denise ) | Alumni Directory .

As I write this update, the Cornell Daily Sun (hope you all still read this from time to time!) just published a story about the Faculty Senate voting to discontinue median grade visibility on transcripts, a practice started 15 years ago. We can add this to the list of “glad we didn’t have to deal with that back in our day” (see also: Snapchat, doxxing), which feels like a good way to appreciate entering our midlife phase.

Speaking of now-defunct initiatives that started after our time on the Hill: would you like Cornell to bring back the New Student Summer Reading Project ? (I am still meaning to read Guns, Germs, and Steel , which had kicked things off after our graduation in Summer 2001 … maybe this time?) If so, here’s a contender: Hidden Hate: The Resilience of Xenophobia by Mathew Creighton . Once merely one of our classmates, Mathew is now an associate professor in the School of Sociology at University College Dublin, a national coordinator of the European Social Survey in Ireland, and the principal investigator of a Horizon Europe project, EqualStrength , which assesses prejudice in work, childcare, and housing throughout Europe.

Fun fact: Our class has 3,593 living alumni, plus 65 “non-degreed” classmates. If you’re one of them and you’ve read this far, go to our class Facebook group or Instagram page (or find me on Linkedin: I’m the only Nicole Neroulias Gupte ) and send a message that says “tower pumpkin.”

Spotted in person: my husband, Salil Gupte , and I ran into Erin Colling Cleofe at Seattle’s University Village Apple Store over winter break, and we also met up with neighbors Chisaki Muraki and Schaun Valdovinos . Everyone’s doing a pretty good job keeping up with their outdoorsy kids, PNW style. I hope to see them again—and any other classmates around?—next month when we’re back in town again from Delhi. (P.S., for more on me and Salil, check out the Cornell Daily Sun ’s column in the new Group Notes below!)

My husband, Salil Gupte ’01 , and I ran into Erin Colling Cleofe ’01 at Seattle’s University Village Apple Store over winter break. Nicole Neroulias Gupte ’01

Spotted on social media: Eddie Perez-Cortes caught up with Michael and Susan Mueller Hanson while in D.C. over New Year’s. “The kids had a great time visiting the monuments,” he writes. Nageeb and Fatema Gunja Sumar took their kids to the Harvard-Cornell game at “Lynah East” soon afterwards. Mike Kalogiannis started a new position as “field medical, vaccines” at Pfizer. Ali Solomon Mainhart was part of an exhibit, “From Lines to Laughs: Women+ on Men” at the Society of Illustrators, in New York City—then got to celebrate her wedding anniversary with a mid-February snow day. (The best gift for a coupla teachers, amirite?)

Speaking of gifts for teachers, did you ever take a class with Prof. Juris Hartmanis? He passed away in 2022, but I’ve just come across the tribute to him penned by Ryan Williams , ME ’02, a professor of electrical engineering and computer science at MIT. An excerpt: “I don’t know why Professor Hartmanis believed in me. During that period in my life, I felt like nobody else did, and it felt odd that the Turing Award winner was the one who believed the most.” I only took one engineering school class—CS 99, convinced by Jackie Sobota that we should try to get some entry-level knowledge while working the CIT Help Desk and supervising the Mann Library computer labs!—but I’m reminded of a few of my busy teachers in Ag and Arts who also found ways to encourage students at pivotal moments. We salute you, good teachers everywhere.

And lastly, Marisa Laks , one of our class officers and a Computer Science Teachers Association (CSTA) Equity Fellow, will be speaking at the group’s annual conference in Las Vegas in July. Check out the article she wrote for the CSTA Voice on “ Creating a Sense of Belonging in the CS Classroom .”

Don’t forget to get in touch with your local Cornell alumni group to see if they’re planning a student send-off this summer! Those are great opportunities to answer questions from anxious parents (if not the kids themselves) and network with fellow alums.

Want to share an update or a memory, or get back in touch with classmates? Interested in proposing an event or helping out with our 25th Reunion planning? Please let us know by posting to our Cornell Class of 2001 Classmates Facebook group or sending an email to your friendly class correspondents. And, as always, visit our class website for more information and volunteer opportunities. ❖ Nicole Neroulias Gupte ( email Nicole ) | James Gutow ( email James ) | Alumni Directory .

What is something you’re doing now that you never thought you’d be doing? What is your fondest memory of your time at Cornell? What brings you the most satisfaction these days? No matter if your news is big or small, please take a moment to write to us and stay connected with our class. ❖ Class of 2002 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Adam Crouch recently became CEO of Redbubble, the largest marketplace for independent artists, whose designs get printed on graphic tees, stickers, and other items. Redbubble is based in San Francisco and Melbourne, and in the past year had 5 million customers buying 4.8 million different designs. Congratulations, Adam! ❖ Jon Schoenberg , ME ’03 , PhD ’11 ( email Jon ) | Candace Lee Chow , PhD ’14 ( email Candace ) | Alumni Directory .

There’s still time for you to make plans to join us on the Hill for our 20th Reunion, June 6–9! Reunion can be as short or as long as you want it to be—you can make it an all-inclusive weekend or a quick overnight trip, attend all the sponsored events or choose your own adventure. Come alone, bring a guest, or bring the whole family! There is something on the schedule for everyone, with dozens of events planned for the weekend, including performances, athletic events, Greek receptions, tent parties, lectures, tours, and meals.

Our class headquarters is Mary Donlon Hall on North Campus. Refreshments and activities will be available all weekend. Most of the meals are taken care of, but there is plenty of opportunity to hit your favorite spot. There will also be plenty of family-friendly activities available at HQ and throughout campus.

Class-specific events include: a wine tour, a tour of the Cornell Veterinary Biobank (where you can explore the world of scientific preservation), a cocktail hour and dinner at the Nevin Center welcome tent, and breakfast in the new Toni Morrison Hall on North Campus. And, of course, the Olin Lecture (featuring Andrew Ross Sorkin ’99 , award-winning journalist and author), a Chorus and Glee Club concert, the Reunion 5K through the Botanic Gardens, Redstock (where Cornell musicians and bands unite for an epic alumni concert), Cornelliana Night, tent parties, and more can be enjoyed throughout the weekend.

It’s hard to believe 20 years have come and gone. Don’t miss this chance to come back to the Hill for a fun-filled and memorable weekend! ❖ Jessi Petrosino ( email Jessi ) | Alumni Directory .

Believe it or not, our 20th Reunion is only one year away—June 5–8, 2025—so be sure to mark your calendars! We have extra celebrating to do this time around, after our 15th Reunion was made virtual, so let’s make this one a weekend to remember. And if you don’t yet pay dues, now’s a great time to start! Help us support our class and our next reunion by signing up here —and submit an online news form so our future class columns can be full of news from all of you! ❖ Hilary Johnson King ( email Hilary ) | Jessica Rosenthal Chod ( email Jessica ) | Alumni Directory .

We don’t have any news to share from these classes this round. We hope you took the time to fill out and return the Share Your News form that was recently mailed to you! If you haven’t yet, it’s not too late! Please do send us your news—via the hard-copy form or the online news form —so our future class columns can be full of news from all of you. Whether your news is ordinary or extraordinary, we want to hear it! ❖ Classes of 2006–2008 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

There’s still time for you to make plans to join us on the Hill for our 15th Reunion, June 6–9! Can you believe it’s been 15 years since we graduated from Cornell? So much has changed for us and for Cornell, but the sense of belonging to the Cornell family remains constant. Whether you’ve frequented campus since graduation or haven’t made the trip back yet, now is the perfect opportunity to explore all the changes, revisit your favorite spots, reconnect with old friends, and rediscover your love for Cornell. Start making plans to join your friends and classmates for an amazing weekend filled with class festivities and university events.

You can indulge in athletic activities, attend lectures, take tours, join Greek receptions, participate in college events, enjoy musical performances, attend tent parties, and more! Reunion can be as brief or as extended as you desire—an all-inclusive weekend vacation or a quick overnight trip. Our class has organized several special events for families and individual travelers alike. Attend an ice cream social on Saturday afternoon or choose to visit some beloved wineries along Cayuga Lake. Socialize with old friends at our class receptions and savor dinners by Cornell Catering. Family-friendly events, such as “Fun in the Sun,” are abundant, ensuring there’s something for everyone, whether you’re bringing the kids or attending solo.

Desiree Nattell writes, “I was named first on the 2023 Social Intelligence Insider 50 list. It’s an international who’s who in social media listening/insights/analytics and I was thrilled to be included!” Desiree is a senior analyst, strategy and insights, for Universal Parks & Resorts. “I studied sociocultural anthropology as an undergrad: how people and cultures grow and develop. Anyone in social intelligence can tell you that’s what we’re watching every day; social media just allows growth and development faster than we would have thought possible 20 years ago. My studies didn’t teach me what to think, but how .”

Matthew Gizzo shares, “I was just promoted to shareholder at Ogletree Deakins Nash Smoak & Stewart PC, a labor and employment law firm with more than 55 offices internationally and nearly 1,000 attorneys. I work out of the New York City and Dallas, TX, offices. In September 2023, my wife, Alycia, and I welcomed our first child, Brayden Paul.”

I was named first on the 2023 Social Intelligence Insider 50 list. Desiree Nattell ’09

Political consultant Iris Delgado writes, “I was just appointed to serve as a trustee to Middlesex College by the County Board of County Commissioners.” Iris fondly recalls the “Valentine’s Snowmageddon in 2007” on the Hill.

In 2024, Eva Kestner ’s original music was used by Cambridge International Curriculum in over 160 countries and 10,000 schools—and she was in the cover image of Harper Collins Publisher’s music textbook. From the blurb on her website : “Born in Tokyo, Japan, Eva was raised by a family of scholars and artists with mixed German and Japanese heritage. From a young age she learned how to play piano after her father introduced her to classical music, while she simultaneously learned Taiko (a broad range of Japanese percussion instruments) after her mother introduced her to the Japanese arts. After graduating from the International School of the Sacred Heart in Tokyo, Japan, she attended Cornell, where she earned a BA in philosophy. While there, she joined the Cornell Percussion Ensemble. The following year, she co-founded the Taiko drumming student organization called Yamatai Taiko and she was the lead drummer and musical director. After graduating, she returned to Japan and started performing professionally. She started her solo career a year later.

“Today, she brings Japanese Taiko drumming and song to a brand new context of pop music and also performs with many distinguished artists, musicians, dancers, and Taiko drummers across multiple genres. Eva does not only perform using Taiko—she also uses a number of other instruments that have a distinct flavor of the Japanese environment including koto (Japanese harp), voice, and piano. Eva also works in the field of education and teaches Taiko drumming workshops to both children and adults, and is also involved in humanitarian efforts such as raising awareness for the disabled.” ❖ Jason Georges ( email Jason ) | Alumni Directory .

Hi, Class of 2010! We have a couple of updates to share.

Ingrid Su has started a new multi-language greeting card business, YS Notes . She shares that the idea was first spawned 13 years ago when she sent herself an email to her Cornell inbox with website links on how to enter the greeting industry. Though it’s coming up on our 15th Reunion, it’s never too late to make a dream a reality!

James Hunsberger has been promoted to partner of Axinn, Veltrop & Harkrider, effective the first of this year. He is based in Washington, DC, and focuses on antitrust matters. He has had extensive experience representing U.S. and foreign companies across various industries in high-stakes antitrust matters.

Congratulations to both of our classmates! Share your news at the link below. ❖ Michelle Sun ( email Michelle ) | Alumni Directory .

“I just won a Primetime Emmy for my work on FX/Hulu’s ‘Welcome to Wrexham,’” writes Miloš Balać ! “Having spent three years of my life working on the project in Wrexham, Wales, as the co-executive producer, it has been incredibly fun and satisfying to be recognized with the award for Best Unstructured Reality Program.”

“I first went to Wrexham in October 2020 as the supervising producer on season one, and officially wrapped on the project after three years in July 2023—I was promoted to co-executive producer for season two. As the main point of contact with the world of Wrexham, I cast and fostered relationships with the series’ primary subjects, including members of the Wrexham soccer team, the wider Wrexham community, and team owners Ryan Reynolds and Rob McElhenney. I developed season-long story arcs on the ground, produced and directed the majority of field shoots, wrote and conducted interviews, operated B cam, and set the series look in collaboration with the showrunner and director of photography. In post-production, I produced and oversaw story edits across multiple episodes and reviewed cuts for both seasons of the series.

“Living in Wrexham for the majority of the past three years was truly an incredible and fulfilling experience—Wrexham will be part of my life forever. However, after so long away from home, I decided to amicably step away from the project and return to New York in summer 2023. I’m currently working on a new project that has not yet been announced, so I unfortunately can’t say more!” ❖ Class of 2011 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Colleen Brill and Jake Rosen welcomed their son, Leo Michael, on December 16 at 5:22 a.m. Congratulations to you both, and welcome, baby Leo! ❖ Peggy Ramin ( email Peggy ) | Alumni Directory .

Andrew Boryga has released his debut novel, Victim , which, according to the publisher, is “about a hustler from the Bronx who sees through the veneer of diversity initiatives and decides to cash in on the odd currency of identity. This propulsive satire asks what real diversity looks like—and how far one man is willing to go to make his story exceptional.”

Erica Barnell writes, “I hold an MD/PhD from Washington University, and during my medical training I founded a healthcare company called Geneoscopy. Our company has recently successfully concluded an extensive prospective clinical trial involving 8,920 patients to evaluate the effectiveness of our leading diagnostic tool, ColoSense, in detecting colorectal cancer and advanced adenomas in average-risk individuals over the age of 45. In January 2023, we submitted these crucial findings to the FDA as part of our pre-market approval process. I am delighted to share that we have since completed all our FDA audits, including our 100-day meeting with the FDA. Furthermore, we’re thrilled to announce that our research and the associated data have been accepted for publication in the Journal of the American Medical Association .”

JC Tretter was recently inducted into the Cornell Athletics Hall of Fame! Though his time as an athlete on the Hill was spent mostly as a backup tight end on the football team, JC went on to have a 9-year career as an NFL offensive lineman, playing for the Green Bay Packers and the Cleveland Browns. You can read more about him in this recent story . ❖ Rachael Schuman ( email Rachael ) | Alumni Directory .

Hello, Class of 2014! Two of our classmates, Dana Lerner and Katia Lin , were recently honored with the Robert S. Harrison ’76 Recent Alumni Volunteer Award. Dana has served as a Class of 2014 Annual Fund representative and Reunion campaign co-chair since graduation and has also volunteered as part of the Cornell Alumni Advisory Board and the Cornell University Council. Katia has volunteered as part of the Cornell Alumni Admissions Ambassador Network since graduation and served as the VP of social programming for the Cornell Club UK since 2019. Congratulations, Dana and Katia!

With our 10th Reunion coming up in a few short weeks, I would love to hear about your Reunion experiences or any exciting life updates from the last five years to include in a future column. Please send me your stories! ❖ Samantha Lapehn Young ( email Samantha ) | Alumni Directory .

We have a lot of people starting new jobs—even careers—in this issue of Class Notes! We are so proud of our classmates for all their accomplishments.

Kwabena Nimo started Intelligenia, which he describes as a company that “focuses on creating sustainable, synergistic management solutions aimed at leveraging state-of-the-art business methodologies that interface AI and machine learning with consumer-driven data. At Intelligenia, we provide robust industrial and manufacturing techniques to keep pace with the ever-changing economic landscape, while focusing on delivering clinically proven products and results derived from Six Sigma best practices.”

Alana Harris left the world of law to become a teacher. You can learn more about her experience in this 2020 profile posted by the College of Human Ecology.

Carolyn Creneti got a new job as the neuromuscular lab lead at Children’s Wisconsin, and Elisa Raffa has started at CNN as a weather anchor and as a correspondent on all domestic and international platforms. Congratulations, everyone!

Do you have a new job, too? Some other milestone hit? Any other news you’d like to share? Email your class correspondents. ❖ Caroline Flax ( email Caroline ) | Mateo Acebedo ( email Mateo ) | Alumni Directory .

Misha Inniss-Thompson and her mom, Michelle Brown-Grant ’88 , were recently featured in a Cornellians story about their shared vocation: helping kids succeed, with a focus on the needs of Black girls and their communities.

Both mother and daughter majored in human development and minored in Africana studies on the Hill, and both pursued careers that have delved into education, childhood and adolescent development, and the building and sustaining of Black community. “Our work feeds off each other,” Misha observed. “In so many ways, the educator that I am today is largely informed by the ways that my mom interacts with her students, the ways that she prominently displays positive representations of Black people and folks of color more broadly.”

Siddhant Gokhale recently co-wrote a book, Scaling Up Development Impact . “While solutions to tackle some big development challenges (e.g., access to electricity, health, and literacy) already exist, few attain a scale that matches the magnitude of the problem, even though this is critical in meeting the U.N. Sustainable Development Goals by 2030. This book offers concepts, questions, and tools to accompany the scaling process. Weaving together real organizational experiences, the book offers a unique perspective on development—one that puts people experiencing the problem at the center of co-creating solutions, one that emphasizes adaption and frequent iterative experimentation, and one that looks at scaling from the purview of navigating complex systems.” ❖ Class of 2016 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

We don’t have any news to share from these classes this round. We hope you took the time to fill out and return the Share Your News form that was recently mailed to you! If you haven’t yet, it’s not too late! Please do send us your news—via the hard-copy form or the online news form —so our future class columns can be full of news from all of you. Whether your news is ordinary or extraordinary, we want to hear it! ❖ Classes of 2017 & 2018 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

There’s still time for you to make plans to join us on the Hill for our 5th Reunion, June 6–9! We can’t wait to celebrate with you! The entire university opens its doors and rolls out the Big Red carpet with dozens of activities, lectures, tours, and meals. If you sign up by May 15, you can lock in the early bird rate.

Registration includes continental breakfast every day, our class dinner on Saturday night, late-night and daytime food, unlimited alcoholic and non-alcoholic beverages, a souvenir, and numerous 2019-exclusive and university-wide events.

Clara Dickson Hall will be our home base for the weekend. Breakfasts, late-night gatherings, and other activities will take place in and around Dickson. Saturday’s class dinner will be held under a tent on the new Ruth Bader Ginsburg Hall plaza on North Campus. Housing is available to everyone who would like to stay on campus, as the dorms are transformed into hotels for the weekend. We’ll have rooms in Dickson (mostly singles) and Jameson Hall (mostly suite-style). You may request housing in quieter dorms, share a room with a friend or significant other, or reserve blocks of rooms near friends.

Class-specific events include: a Dairy Bar ice cream social, a wine tour, a lawn game tournament, and a tour of what’s new on campus. And, of course, the Olin Lecture (featuring Andrew Ross Sorkin ’99 , award-winning journalist and author), a Chorus and Glee Club concert, the Reunion 5K through the Botanic Gardens, Redstock (where Cornell musicians and bands unite for an epic alumni concert), Cornelliana Night, tent parties, and more can be enjoyed throughout the weekend.

To keep up to date with class-specific details, follow us on Instagram ( @cornell2019reunion ). We’re so excited to CU in June! ❖ Class of 2019 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

“I recently joined a cohort of hundreds of other artists whose artwork landed on the moon as part of the first official art collection there,” writes Sam Price . “This payload, aboard a nickel disk designed to last for a billion years, was part of the first landing from the U.S. in over half a century and the first landing ever by a private company. My artwork is part of a digital series raising money for wildlife conservation in Africa. You can read more here !”

Elisabeth Crotty was recently selected as a 2024 Design and Technology Fellow of Fellowships at Auschwitz for the Study of Professional Ethics (FASPE). “Now in its 14th year of operation, FASPE annually grants 80–90 fellowships to graduate students and early-career professionals in the fields of business, design and technology, journalism, law, medicine, and seminary. Fellows participate in a two-week program in Germany and Poland, which uses the conduct of professionals in Nazi-occupied Europe as an initial framework for approaching ethical responsibility in the professions today. The FASPE curriculum takes advantage of the power of place with daily seminars and dialogue at sites of historic importance, often specific to their profession. By educating students about the causes of the Holocaust and the power of their chosen professions, FASPE seeks to instill a sense of professional responsibility for the ethical and moral choices that the fellows will make in their careers and in their professional relationships.”

I recently joined a cohort of hundreds of other artists whose artwork landed on the moon. Sam Price ’20

Elisabeth is a security technical program manager at Microsoft, working to protect the world with rapid and thorough response to security vulnerabilities. She studied information science, systems, and technology at Cornell, where she developed a passion for building technology in a way that is not only responsible but creates positive social impact. She says, “I was drawn to the FASPE program because I would love to be surrounded by others in design and technology who share a passion for understanding how the products we’re creating, and the way in which we create them, may impact our users and non-users alike. I want to be a part of this program to have a dedicated space to focus on ethical issues and develop strategies to initiate and approach these conversations across disciplines. I think this program will better prepare me to be a leader in this industry that is constantly changing and doesn’t always create space to reflect.” ❖ Class of 2020 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Brian Forness is a global banking and markets analyst at Goldman Sachs, where he recently teamed up with a group of fellow analysts, including Valentina Xu ’22 , to take part in the global Goldman Sachs Gives 2023 Analyst Impact Fund Award competition. Teams who enter must identify, study, and ultimately pitch the work of a chosen nonprofit organization to Goldman Sachs leadership; the grand prize is $250,000 donated to that organization.

Though more than 300 teams entered this year, Brian’s team made it to the final round and earned both second place and the “Fan Favorite” prize, which in total secured a grant of $125,000 for their chosen nonprofit, Trickle Up—which seeks to partner with women in extreme poverty and provide them with financial support, training, and mentoring to ensure they build sustainable livelihoods for themselves.

Brian’s volunteerism included co-founding and serving as president of Cayuga Capital, a Cornell student-run educational nonprofit focused on personal finance, taxes, and investing, and serving on the e-board for Cayuga’s Watchers, among many other activities related to his passion for finance and entrepreneurship.

Amanda Hernandez is the volunteer coach for the Cornell University Dance Team. The team placed eighth in the Universal Dance Association’s National College Dance Team National Championship in Orlando, FL—the most competitive collegiate dance competition in the U.S. Amanda writes, “We were one of 11 teams who advanced to the finals, and this was an astonishing achievement, given that our team has only attended the championship twice before and we were founded in 2017.” ❖ Class of 2021 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Andrew Lorenzen is among the 51 new Marshall Scholars announced today by the Marshall Aid Commemoration Commission. Andrew majored in government and performing and media arts and minored in English. A published author, he is currently completing a master’s degree in creative writing at NYU. With the scholarship, Andrew will pursue a master’s in politics and communication at the London School of Economics, followed by a master’s in narrative futures at the University of Edinburgh.

In December 2023, our very own Emma Cameron , BS ’21, fulfilled a lifelong dream by winning the title of Miss Rodeo America! She’ll be spending 2024 representing the Professional Rodeo Cowboys Association, logging some 50,000 miles as she travels to a variety of events and appearances around the country—including performing at nearly 100 rodeos. You can read more about her in this recent Cornellians story .

Emma Cameron ’22 , BS ’21, fulfilled a lifelong dream by winning the title of Miss Rodeo America!

As Emma explains in the story, rodeo pageants resemble conventional ones, like Miss America, in a number of ways. For example, contestants have to demonstrate poise and stage presence, excel in interviews, perform in group numbers, and model stylish outfits. (Hers included a striking copper-colored metallic dress—which she helped design—for the competition’s “Western trendy” fashion show.)

“The big difference for us is that instead of singing or dancing, our talent is horsemanship,” she says. “We have a whole day dedicated to evaluating how well we can ride a horse, and we have interviews and a written test on equine science, veterinary knowledge, and the overall industry, to make sure we can represent it well.”

At the Miss Rodeo America competition—which has been held since 1956—Emma beat out 30 other young women for the crown and won several awards, including the one for horsemanship. Her prizes include scholarships as well as a large wardrobe of Western-style clothing, jewelry, and accessories, which she sports at her many appearances. The highlight, of course, is the elegant Miss Rodeo America crown. No ordinary tiara, it’s specially designed to slip onto the variously colored cowboy hats that coordinate with her outfits. ❖ Class of 2022 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Lorlei Boyd develops AI tools for Gray Decision Intelligence , a software company that provides platform evaluation software to colleges and universities. She first started at Gray DI as an analyst but quickly transitioned into a developer (she led the integration of generative AI into Gray’s interface). While grounded in critical thinking, she draws from her humanities background at Cornell to approach her work in shaping technology with a human element. ❖ Class of 2023 ( email c/o Alexandra Bond ’12 ) | Alumni Directory .

Agriculture and Life Sciences

Samson Hagos , MS ’04 , PhD ’07 , is an earth scientist at Pacific Northwest National Laboratory in southeast Washington State, where he models the lifecycles and variability of precipitation and extreme weather events across various regional and global scales. During his time on the Hill, Samson studied the causes of the decade of catastrophic droughts across the Sahel region in Africa. He co-authored a breakthrough paper about these causes and Sahel’s rebound to normal precipitation levels with his advisor and mentor at Cornell, climate scientist Kerry Cook. Samson grew up in drought-stricken East Africa in the 1980s. Despite this and the often-scarce availability of water throughout the world, Samson is optimistic: “We need to work together, wherever we happen to be geographically. We need to look out for the less fortunate. Collectively, we have the tools to solve our water problems. Humankind is a very resourceful and cooperative species.”

Architecture, Art, and Planning

Christine Song , MArch ’09 , is a senior associate at the architecture firm Elkus Manfredi in Boston. Christine currently has a leading role in major projects in Boston and Cambridge, including the redevelopment of the National Transportation Center facility in Kendall Square. In 2023 she was named to NEREJ ’s Rising Star List for her complex designs on high-rise buildings and her influence on the cityscapes of Boston and Cambridge.

Arts and Sciences

Photographer Julia Cumes , MFA ’98 , has been named the Arts Foundation of Cape Cod’s 2024 Artist of the Year. The award recognizes a Cape-based artist whose work shapes thought, inspires change, and creates a deeper sense of connection in the community. Her photography has taken her to India, Rwanda, Thailand, Lebanon, Tanzania, Cuba, Kenya, and more. She has photographed the aftermath of several of the world’s recent natural disasters, including Hurricane Katrina in 2005, the 2004 earthquake and tsunami in the Indian Ocean, and the floods in Eastern Kentucky in 2022. Last year she launched Photo Artfolio , an online organization that serves as a resource center and gallery to support emerging and established photographers. “As a young photographer, I experienced firsthand the profound impact of having mentors in my photographic journey,” Julia says. “Their guidance, support, and insights were instrumental in shaping my skills and artistic vision. It is with this understanding of the value of mentorship and a strong photography community that the idea of Photo Artfolio was born.”

Nick Roth , MA ’11 , PhD ’14 , has a new project—a movie titled Hanky Panky that is written, co-directed, and co-starred in by Nick himself. The movie is about a man and his talking napkin best friend who must save the world from a killer, evil top hat in a cabin deep in the Utah mountains—all while also learning to love. It came out on April 19 and is available on Amazon, Apple, Google, and more.

Amarildo Gjondrekaj , MBA ’19 , is founder and CEO of Adro, a financial technology company that provides financial services for people who are moving to the U.S. from another country for school or work. Adro is launching this summer. Several classmates have joined his team, including Sara Schmitt , MBA ’19 , as COO, and Lalo Gonzalez , MBA ’19 , as a user experience/user interface designer.

Engineering

Eric Betzig , MS ’85 , PhD ’88 , has been announced as a 2024 inductee into the National Inventors Hall of Fame for his co-invention of a super-resolution imaging technology called photoactivated localization microscopy. This allows scientists to distinguish individual molecules and study biological structures and processes with unprecedented resolution. Eric will be inducted on May 9, 2024 in Washington, DC, at the annual ceremony. This honor is also being awarded posthumously to another Cornellian, Alice Stoll , MS ’48 , for her invention of fire-resistant fibers and fabrics.

Alexander Boys , MS ’16 , PhD ’19 , recently started a position as an assistant professor in the Thayer School of Engineering at Dartmouth College. He is researching the development of bioelectronic implants for applications in regenerative medicine and rehabilitation engineering. Alexander previously worked as a postdoctoral fellow at the University of Cambridge for five years.

Industrial and Labor Relations

Cindy Vogel Ryan , MILR ’99 , was recently appointed as MassMutual’s head of human resources, where she’ll oversee the company’s HR organization and advance its people strategy. At MassMutual, a life insurance and financial services company, she will manage a range of areas including talent acquisition, employee relations, and diversity, equity, and inclusion. Cindy has over two decades of HR leadership experience, including 25 years at Cigna, where she most recently served as chief human resources officer.

Veterinary Medicine

Charles Hjerpe , DVM ’58 , lives in Davis, CA, with his wife, Sue Davis Hjerpe ’58 , and enjoys following the trials, tribulations, and triumphs of their three children and six grandchildren who live throughout the country. Their grandson Cooper Austin Hjerpe was drafted with the 22nd pick in the first round of the 2022 MLB Draft by the St. Louis Cardinals and is now with the Peoria Chiefs on injured reserve following elbow surgery. Charles fondly remembers his days at Lambda Chi Alpha and “all the camaraderie that went with fraternity living. Studying with my wife-to-be in the evenings at Tri Delt on Beebe Lake during 1957–58 was also memorable.”

Welcome to our newest offering: Group Notes! Like Class Notes, these columns are written by alumni, but they comprise news about members of Cornell groups—including campus activities, alumni organizations, and more—across generations. If you would like to see your group represented here, email us for more information!

Cornell Daily Sun

Hello fellow Sunnies, and welcome to Group Notes! I’m excited to introduce this new column, which will highlight the achievements and celebrate the lives of Sun alumni. As one of Cornell’s oldest, most storied student organizations, the Cornell Daily Sun boasts a vast and accomplished alumni network. Sunnies make a significant impact in journalism, philanthropy, business, medicine, and many other fields. We create thought and inspire change. I’m proud to introduce you all and share your stories, both personal and professional.

If we haven’t met, I’m Vee Cipperman ’23 . Like many of you, the Sun formed the backbone of my college experience. I served consecutively as news editor, editor-in-chief, and senior editor (the paper’s best position!). Since my graduation in December, I’ve worked as a graduate fellow in Sun operations and alumni outreach. I enjoy cooking, running, and exploring Ithaca’s many natural gems, and I hope to pursue a long career in journalism and communications.

But enough about me. I’ve gathered plenty of exciting news about you and your fellow alumni. In the past few months, you’ve launched exciting projects, embarked on new careers, and expanded your families. 2024 is shaping up to be a busy year for Sun alums!

Following five years at the Wall Street Journal , Haley Velasco ’15 ( Sun editor-in-chief) started working at McClatchy in 2022. As an editor, she leads growth strategies for 30 papers including the Kansas City Star , the Miami Herald , and the Sacramento Bee . Haley writes, “This is also my second semester teaching a ‘Social Media in Journalism and PR’ undergraduate class at Seton Hall University, where I teach audience strategy, social media platforms, and work through brand analysis.”

Sun alumni continue to make waves as professional reporters. Jessica DiNapoli ’08 , BA ’07, (senior editor) writes that she recently returned to work at Reuters, “covering consumer products companies.” Justin Peters ’03 (columnist) will cover the 2024 Summer Olympics for Slate . He also co-owns Tampa-based comedy club the Commodore, “thus bringing me closer to achieving my lifelong dream of becoming ‘Florida Man.’” Carl Leubsdorf ’59 (associate editor) celebrated 44 years as a reporter at the Dallas Morning News and Tribune Content Agency last March. He writes, “My wife, fellow journalist Susan Page, will be releasing a biography on Barbara Walters in the spring.”

Sun alums have also launched exciting projects outside the journalism world. Phil Mazo ’03 (cartoonist) released a short comedy film called “I’m Phil,” which won the 2022 Coney Island Film Festival for Best Comedy Short. Ed Zuckerman ’70 (editor-in-chief) published Wealth Management , a thriller novel, in 2022. He writes, “One character in the book is a Cornell graduate, but she didn’t work on the Sun . Her loss.” This book is yet another twinkle in Ed’s star-studded career as a journalist, nonfiction author, and writer-producer on TV shows including “Law & Order.”

Many Sun alums have found their calling outside the media industry. Zachary Silver ’19 (sports editor) covered Major League Baseball for four years before pivoting to communications. He writes, “I have learned that even if I’m out of the field, it’s easy to stay connected.” He keeps up with the friends that he made in the press box, and he reports that he’s still cheering from the sidelines.

Phil Mazo ’03 won the 2022 Coney Island Film Festival for Best Comedy Short.

Chloe Gatta ’12 (business manager) lives in Manhattan and works in strategic communications at Hiltzik Strategies. Maryam Zafar ’21 (editor-in-chief) pursues research in environmental health epidemiology and writes for the Harvard Public Health Magazine . She reports that she will begin medical school in fall ’24.

Andy Guess ’05 (editor-in-chief) lives in New York City and works as an assistant professor of politics and public affairs at Princeton University. He writes, “Remember, New Jersey and you, perfect together.” Rochelle Li ’21 (HR manager) works in healthcare management for global consulting firm ZS. She writes, “I currently live in New York City and spend my free time engaging in various cozy hobbies, including baking, embroidery, and houseplant growing.”

Several Sun alums stick close to home, pursuing careers here in Ithaca. Amanda Soule Shaw ’00 , MBA ’05 (business manager) serves as the associate dean for administration and finance for the Cornell Jeb E. Brooks School of Public Policy. She writes, “I live in Ithaca with my husband and two teenage sons, who regularly fight over wearing my Cornell Daily Sun sweatshirt to school and around town.” Kirkpatrick Sale ’58 (editor-in-chief) lives in the Ithaca area with his wife. He reads the Sun online each morning.

Other alumni, including Salil Gupte ’01 (managing editor) and Nicole Neroulias Gupte ’01 (features editor) make a big impact abroad. Salil serves as president of Boeing India, “opening a new 43-acre campus with India’s Prime Minister and launching a new training program for women pilots.” Nicole serves on the board of governors of Delhi’s American Embassy School. She is pursuing a master’s degree in library and information science from San Jose State University.

They write, “Our two kids, R.J. and Katia, are also busy with school, Scouting, taekwondo, music programs, and being dragged around the world.” Nicole and Salil invite any Sunnies visiting Delhi (during the school year) or Seattle (over summer breaks) to reach out on LinkedIn.

To close our first Group Notes column, I’ll share some exciting news about Sun families. In 2023, Carl Leubsdorf celebrated the wedding of his son, Will. Jessica DiNapoli and her husband, Sachin Shah, welcomed their son, Michael, in August 2023.

That same month, Haley Velasco got engaged—she reports that she’s currently planning her wedding. Chloe Gatta got engaged in November 2023; she and her fiancé, Aayush Srivastava, plan to get married in Philadelphia.

It’s been great to hear all your fun stories. To my contributors, thank you for your time! If you’re interested in submitting an update for a future Cornellians column or the Sun alumni blog, please reach out to me . It’s always exciting to see where Sunnies end up in the world, and how you’re all working to change it for the better. Shine bright! ❖ Vee Cipperman ’23 ( email Vee ) | Alumni Directory .

University Chorus & Glee Club

Willkommen! Bienvenue! Welcome! To the brand spankin’ new Cornell Chorus and Glee Club (a.k.a. “Glorus,” according to the current students) Group Notes column! I am excited to be your correspondent and to share all of your updates.

A little bit about myself: I, Alison Torrillo French ’95 , graduated from Cornell in 1995, sang Alto 2 (woot!) in the Chorus all four years, and was a part of After Eight. Outside of singing, I majored in communications in CALS, wrote for the arts and entertainment section of the Daily Sun , and was president of Women in Communications. I now am a solopreneur, running my own consulting company, aptly named Alto Solutions ! I live outside Washington, DC—where I recently got to see many of you when the Glorus came down for winter break tour—with my husband (and classmate, but he was a Big Red Band geek), Matt French ’95 , ME ’96, and our two kids, Ray, 13, and Ben, 11 (who both adore visiting Cornell—in particular, the Dairy Bar!). I have sung with several a cappella groups and bands in the area and can often be found belting it out at karaoke night with friends.

Now let’s dive right into your updates, shall we? Also in the Washington, DC, area, where the spirit of Cornell music-making lives on, is Brad Spencer ’79 , who sings in the Washington Men’s Camerata along with fellow Glee Clubbers Robert Harris ’80 , Kenyon Erickson , MPS ’81 , Jason Rylander ’93 , Eugene Stromecki ’82 , Michael Schrier ’90 , and Shea Murphy ’20 —all under the direction of former CUGC director Scott Tucker and the first woman to serve as the Camerata’s associate director, Chorus alum Julie Huang Tucker ’05 . Writes Brad, “We have sung more than a half dozen times with the National Symphony Orchestra and recently made NFL history by singing on a state-of-the-art recording of the Washington Commanders’ new fight song.”

Yet another D.C.-area Glee Clubber who is continuing to sing is Bill Welker ’73 , MBA ’75. He has been a member of the Choral Arts Society, whose season started with the singing of Rachmaninov’s “Symphony of the Bells” (prepared by Scott Tucker) and then William Walton’s “Belshazzar’s Feast,” conducted by Marin Alsop, both performances at the Kennedy Center. Bill is looking forward to singing Carl Orff’s Carmina Burana in the spring.

We recently made NFL history by singing on a state-of-the-art recording of the Washington Commanders’ new fight song. Brad Spencer ’79

Living in Cincinnati, OH, Jessica Graus Woo ’93 —my co-president of the After Eight Alumni Council—writes that she recently got to catch up with Steve Merz ’91 at a grad school event. Steve lives in Maine and is running a behavioral healthcare organization. “It had probably been 25 years since we’d seen each other, but it was like no time had passed,” says Jess. As I write this in February, I am excited myself to catch up with Jess and others at the Cornell Alumni Leadership Conference in Baltimore—I’m sure I’ll have some news to report afterward.

Jeanne Arnold ’78 is also keeping the music alive and is busy doing local theater on the East End of Long Island. She has done The Producers (ensemble), Cry-Baby (stage manager), Taming of The Shrew (Tranio), and Macbeth (Seyton and First Murderer). She is active in Corchaug Repertory Theatre, North Fork Community Theatre, and Northeast Stage. She also recently got together with friends to perform a Broadway tap dance number and has sung lead with some bands. Her favorite Chorus memories are Carnegie Hall with Michael Tilson Thomas in 1977 and our centennial Reunion in 2022.

Finally, TP Enders ’90 , ME ’96, shared an update from Robert Pierce ’61 , who, after having been widowed, reported re-finding joy through singing by joining the Encore East Side NYC Chorale. The group is run by Encore Creativity, a national choral organization for age 55+ adults. He invites NYC-area singing alumni to join him. The group does not hold auditions, rehearses weekly at Madison Avenue Presbyterian Church (E. 73 rd Street), and is in particular need of male voices. There’s more information on Encore’s website and Facebook page .

That’s it for the inaugural column. All of your updates are certainly music to my ears. Please keep them coming. Until we meet again … ❖ Alison Torrillo French ’95 ( email Alison ) | Alumni Directory .

Top image: Photo by Ryan Young / Cornell University

Published May 1, 2024

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Dissertation Topics In Marketing. The evolution of marketing from the 17 th century to date. Evaluate the role of the principles of marketing in its practice. Discuss why it is essential to have strategic marketing and planning. Analyze the scope of marketing for perishable products.
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Social media marketing dissertation topics. 1. Analyzing the ROI of Influencer Marketing on Consumer Purchase Decisions. 2. The Impact of Social Media Algorithms on Content Visibility and Brand Engagement. 3. The Role of User-Generated Content in Building Brand Loyalty for an Author Brand. 4.
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Read more on Marketing or related topics Business law and ethics, Social marketing, Social media, Brand management, Advertising, Trustworthiness, Business law and Business ethics Partner Center
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"Dr. Rhina Fernandes Williams' class was one that pushed me out of my comfort zone. We held a variety of discussions based on our readings and class work, which included topics such as inequalities, how culture and education interact, educational policy and critical pedagogy. Sharing my thoughts with my peers was something I have always had a hard time with, but Dr. Williams was able to ...
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He later returned to earn his BA in 1965 and MA in 1966, both in government. His master's thesis on the official government investigation into the Kennedy ... The topic was "Ethical Issues in Healthcare: The Lessons of Tuskegee." ... Ellen is vice president, development, marketing, and communications at UMass Memorial Health-Marlborough ...

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Key Takeaways

1. Pharmaceutical Marketing Ethics

2. Gender Differences in Purchase Behavior

3. Impulse Buying and Effective Advertising

4. Social Media Marketing

5. Black Friday Analysis

6. Social Media Influencers and Brand Awareness

7. Telemarketing Success Rate

8. Customer Loyalty Programs

9. Cultural Differences Affecting Advertising

10. Ecological Awareness in Advertising

11. Product Quality Impact on Consumer Satisfaction

12. Consumer Understanding of Brand Values

13. Digital Methods for Brand Salience

14. Product Availability Impact on SME Brand Image

15. Brand Reputation Transition Across Industries

16. Beauty Brands' Direct Marketing on YouTube

17. Internet Marketing for Global Companies

18. International Market Failure Causes

19. Small Companies with Global Appeal

20. International Business Leadership

21. Cultural Differences Impact on Business

22. War Effects on Companies' Profits

23. Successful International Brands Case Studies

24. Top Business Languages

25. Changes in International Trade and more

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