ib business management case study 2023

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All You Need To Know About Business Management Paper 1 Pre-release Case Study May 2023

• March 6, 2023
• IB - Understanding it

Table of Contents

• 1 Aim and Overview of Paper 1 assessment
• 3 How To Prepare?
• 4.1 Skandvig Terra PLC
• 5.1 Q1: What is IB Business Management Paper 1?
• 5.2 Q2: What topics are covered in IB Business Management Paper 1?
• 5.3 Q3: How is IB Business Management Paper 1 structured?
• 5.4 Q4: What are the key skills required to excel in IB Business Management Paper 1?
• 5.5 Q5: How can I prepare for IB Business Management Paper 1?

Aim and Overview of Paper 1 assessment

• Paper 1 promotes a holistic approach to IB Business Management 
• It assess all five units of the IB BM Syllabus
• Section C: Extended Response Question (Essay) – HL only 
• It requires students to inculcate analytical and critical thinking skills.

Each exam session, the IB releases a pre-issued case study for the external examinations. 

• For the May examination, it is released in the month of February. 
• For the November examination, it is released in the month of August. 

The case study is based on a hypothetical organisation, which covers all 5 units in the syllabus. It acts as a useful stimulus for students when revising for both Paper 1 and Paper 2. 

How To Prepare?

A couple of months before the IB Business Management Paper 1, you will be given a pre-released case study. I hope this blog will help you get an idea about how you can fully utilise all the time given to you to prepare!

• Read It – You need to know the case study inside out. You should spend so much time reading it several times so that you almost memorise it. 
• Make Notes – Each time you read the case study make notes. Firstly, start with summarising each paragraph and then each section. Then make a timeline to see the progression of the business and important dates. Then List all the stakeholders involved and how they impacted the organisation.  Moreover, try to split the case study in the five units. Generally, the case study will cover all the topics. Make a list of advantages and disadvantages. Lastly, Use BM techniques like SWOT, STEEPLE, Ansoff Matrix. 
• Think of Possible Questions and then answer them. 

Here we have prepared Notes for IB Case Study MAY 2023 

Skandvig terra plc.

Vision Statement: Making the world a safer place 

Producing and delivering potable water in Norway 

In 1980, SVT expanded into other business sectors: 

• Desalination: Remove mineral components from water 
• Household water treatment products 

Now, Builds and operates water treatment plants to purify the water. 

One director in each division with authority for quick decision making

SVT pays travel expense, accommodation costs and salary 

Works with charities and NGOs 

• Stakeholders 
• External – Customers 
• External – People affected by CSR
• External – Government Entities (ministry of water and irrigation, and others …) 
• External – Competitors/ Rival Businesses 
• Internal – Employees at SVT 
• Internal – Shareholders of SVT
• Internal – Directors of SVT (Yannick, Ariadne) 

Several Divisions such as 

Fresh Water Division

• Sources, treats, stores and transports water from environment to distribution to population. 
• Director – Yannick Pedersen (Situational Leadership Style) 
• Water is collected and stored in large manufactured reservoirs 
• Subterranean Aquifers – Underground layers of rock are saturated with water. 
• Surface Water – Streams, rivers, lakes, reservoirs and wetlands 
• Recent Acquisition of Geng PLC (water supplier in UK) 
• Internal and External Growth 
• Supplies Potable Water to 200 million around the world 

Desalination Division (Constructs and Operates Desalination Plants) 

• Process that removes salts and mineral from sea water to produce water
• 15% of the world’s desalination capacity 
• Market for desalination growing quickly 
• Global market for desalination will double in the next 20 years 
• Two income streams 

Operates desalination in 19 countries such as Australia, China, Greece, India, Japan. 

Manufacturers and operates desalination plants 

Engineering Division 

• Manufacturer Water Treatment equipment and Power Turbines
• Ariadne Johansen Director (Autocratic Leadership Style) 
• In 2015, Takeover of H4 PLC, a rival engineering company \
• Factories in Germany, UK 
• Consumer Products Division 
• Manufacturers and sells Water Filters for use at home 
• The filters take potable water and use carbon to remove calcium, chlorine, copper, cadmium and zinc 
• SVT’s share price rise by 65% 
• Increase dividends each year 
• SVT’s annual profit doubled 
• Aims to become the brand leader in the water filter industry 

Important Topics

• Leadership Styles (Situational vs. Autocratic) 
• Financial versus non-financial motivation
• Charities and non-governmental organisations (NGOs)
• Pricing strategies
• Corporate social responsibility (and sustainability)

After reading the Skandvig Terra PLC case study, students should define the following terms, written in the context of the case study. 

• Autocratic 
• Board of Directors 
• Decision Making 
• Economies of Scale 
• Entrepreneurs 
• Induction Training 
• Leadership Style
• Market Share 
• Motivation 
• External Environment 
• Vision Statement 
• Secondary Market Research
• Non-Governmental Organisations (NGOs) 
• Product Range
• Pricing Strategy 
• Recruitment 
• Productivity per employee 

Sample Questions

Unit 1 – Business Organization and Environment 

• State two features of a family-owned business as a form of business ownership
• Explain two advantages and one disadvantage for SVT to be a Public Limited Company. 
• Explain the importance of corporate social responsibility (CSR) for SVT .
• Using the case study, explain two strengths and one weakness of SVT . 
• Explain two possible reasons for SVT’s decision to take over H4 PLC in 2015. 

Unit 2 – Human Resource Management 

• Describe one advantage and one disadvantage of high staff turnover resulting from SVT’s modernization programme for H4 PLC. 
• Outline two possible sources of conflict between Ariadne and Yannick.
• Using appropriate motivational theory, explain the factors that affect the level of motivation at SVT .
• With reference to SVT , describe two functions of the human resources department.
• Explain two financial and one non-financial methods that H4 PLC could have used to keep its employees motivated. 

Unit 3 – Finance and accounts

• Describe two suitable sources of finance for SVT’s WF15 project in LEDCs.
• Outline how SVT benefits from a fall in its unit costs.
• Explain the importance of the substantial marketing budget that the directors have approved for the Consumer Products Division
• In the context of SVT’s Consumer Products Division, distinguish between revenue and capital expenditure.

Unit 4 – Marketing

• Explain how sales forecasting calculations can help SVT’s Desalination Division to benefit from the growing opportunity in the demand for cruise holidays. 
• Describe the value of SVT using secondary market research. 
• Describe the significance of first hand data collected by Jayne Dees in Sudan. 
• Outline two advantages for SVT’s Consumer Products Division being a brand leader. 
• Explain two benefits and one disadvantage for SVT having regional monopoly power in the countries in which it operates. 

Unit 5 – Operations management

• Describe the importance of ecological sustainability for SVT’s operations.
• Describe the importance of social sustainability for SVT’s operations.
• Describe the importance of economic sustainability for SVT’s operations.
• Outlining how meeting quality standards set by institutions such as the World Health Organization is important for SVT’s launch of the WF15 water purifier.
• Water contamination is an ever-present threat to SVT. Describe one advantage and one disadvantage for SVT’s Fresh Water Division having a contingency plan.

Additional Resources 

SWOT Analysis

Frequently Asked Questions (FAQs)

Q1: what is ib business management paper 1.

A: IB Business Management Paper 1 is an exam paper that is part of the International Baccalaureate (IB) Business Management course. This exam paper is focused on testing students’ knowledge and understanding of various topics related to business management.

Q2: What topics are covered in IB Business Management Paper 1?

A: IB Business Management Paper 1 covers a range of topics related to business management, including business organization and environment, human resource management, finance and accounts, marketing, operations management, and strategic management.

Q3: How is IB Business Management Paper 1 structured?

A: IB Business Management Paper 1 is a two-hour exam paper that consists of three sections. Section A contains multiple-choice questions, section B contains short-answer questions, and section C contains an extended response question.

Q4: What are the key skills required to excel in IB Business Management Paper 1?

A: To excel in IB Business Management Paper 1, students need to demonstrate strong analytical and critical thinking skills. They also need to be able to apply their knowledge of business management concepts to real-world scenarios, and effectively communicate their ideas in a clear and concise manner.

Q5: How can I prepare for IB Business Management Paper 1?

A: To prepare for IB Business Management Paper 1, students should focus on developing a strong understanding of the key concepts and topics covered in the course. This can be achieved through reading textbooks and other resources, participating in class discussions, and completing practice exams and assignments. It can also be helpful to work with a tutor or study group to reinforce your understanding of the material and prepare for the exam.

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Case study: Paper 1 May 2023 - Skandvig Terra PLC (SVT)

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The ibGenius Paper 1 e-course for May 2023 Skandvig Terra (SVT) case study is a well-planned and effective complete e-course that will prepare your students. The course includes online presentations, exam-style questions, auto-marked quizzes, TWO Mock exams, and a separate section with answers and mark schemes for teachers .

2. Complete preparation for Paper 1 and all topics revision

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Business Management Paper 1 May 2023

Case Study: Skandvig Terra PLC (SVT)

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February 2023 Notices & Updates

Wednesday 1 February 2023

February 2023 Notices & Updates

Welcome to the February 2023 updates and notices for InThinking Business Management users. I'm delighted to share some milestones with you:

We have welcomed Guatemala 🇬🇹 as the 112th country to join the InThinking Business Management community. A warm welcome to Ana Cecilia Del Valle de Espinoza and your students at Centro Escolar Campoalegre!

We also welcomed our 16,000th student InThinking Business Management. At the time of writing, there are 16,190 registered students who have free access to the website.

The website has reached 900 unique pages, covering both the new and outgoing syllabi. Content on the website exceeds 1.17 million words (that's more than 290 extended essays!)

Many thanks for your ongoing support; it is highly appreciated.

The latest figures from the IB show that the number of candidates for IB DP Business Management continues to grow at an impressive rate. The chart below shows that the number of students entered for the DP Business Management examinations has grown by 804.8% during the given time period.

Updates to the InThinking Business Management website

A new 20-mark exam practice question fo  Unit 2.1 Introduction to HRM  1 (Human resource strategies for reducing the impact of change and resistance to change) has been added here .

Additional questions have been added here to support students learning the (new) prescribed format for the income statement (P&L account) and the statement of financial position (balance sheet).

There is also a prescribed format for presenting cash flow forecasts ( Unit 3.7 Cash flow ). A new exam practice question has been added here to support students with this.

For  Unit 3.6 Efficiency ratio analysis (HL only)  , a new case study about how Lego turned a $800 million loss into profit can be found here . It comes with 20 questions for your students (answers included for teachers).

A new Paper 2 exam practice question paper (based on  IKEA ) has been added to the external assessment section of the website. This comes along with a full mark scheme. Teachers can print a PDF version of this to use with students in class (getting them to write their answers within the boxed areas as per the requirements of the new Paper 2). The resource can be accessed here .

To help students get more familiar with the new format for Paper 2, a quantitative Section A exam question and mark scheme has been added here . Many thanks to Gema Quintanilla for sharing this with the InThinking Business Management community.

To support students with their understanding of the new Business Management Toolkit (BMT) , a range of interactive multiple choice questions and True or False quizzes have been added. Take a look at some of the examples below:

BMT 5 - There is a new MCQ quiz to test your students' understanding of business plans. Activate Student Access so they can take the quiz here .

BMT 7 - Descriptive statistics: additional exam practice questions have been added here along with a worked example on calculating quartiles.

BMT 8 - A new interactive true or false quiz has been added here to allow your students to test their understanding of the circular business model specified in the syllabus.

BMT 9 - Two additional exam practice questions about Gantt charts have been added here .

BMT 10 - A new interactive MCQ has been added here to support your students' understanding of Porter's generic strategies.

BMT12 - To help students with their understanding of force field analysis, a new interactive MCQ quiz has been added here . The quiz is self marked and students are provided with the answers at the end.

Details of upcoming training events are listed below, in case you might be interesting in attending any of these.

IB Category 3 Business Management - A focus on Internal Assessment (Wednesday 22nd - Friday 24th February 2023)

The new IA in DP Business Management (3 March 2023) hosted by InThinking

Keys to Success: Paper 1 in the DP Business Management (pre-release case study) for May 2023 exams. There are two separate events for this - on Wednesday 8th March and repeated on Wednesday 15th March .

Focus on: Quantitative Techniques in the new DP BM course. There are two separate dates for this course - on Monday 20th March and repeated on Wednesday 29th March .

Keys to Success: Extended Essay in Business Management (28 March 2023). Although the training is designed for those relatively new to the EE and/or IB Business Management, the workshop is open to anyone who may be interested.

Finally, with the release of the penultimate Paper 1 pre-release case study later this month, do watch out for the many resources that will be added to InThinking to support your students for the May 2023 Paper 1 examination. Do note that both Paper 1 and Paper 2 examinations will resort to pre-COVID conditions. This means, for example, that HL candidates will have a Section C  in Paper 1. Both SL and HL candidates will have Section C in Paper 2 (the CUEGIS essay).

Thanks again - and have a great month ahead.

Business management

The business management course is designed to develop students’ knowledge and understanding of business management theories, as well as their ability to apply a range of tools and techniques.

Students learn to analyse, discuss and evaluate business activities at local, national and international levels. The course covers a range of organizations from all sectors, as well as the socio-cultural and economic contexts in which those organizations operate.

The course covers the key characteristics of business organization and environment and the business functions of human resource management, finance and accounts, marketing and operations management. Links between the topics are central to the course. Through the exploration of six underpinning concepts (change, culture, ethics, globalization, innovation and strategy), the course allows students to develop a holistic understanding of today’s complex and dynamic business environment. The conceptual learning is firmly anchored in business management theories, tools and techniques and placed in the context of real world examples and case studies.

The course encourages the appreciation of ethical concerns at both a local and global level. It aims to develop relevant and transferable skills, including the ability to: think critically; make ethically sound and well-informed decisions; appreciate the pace, nature and significance of change; think strategically; and undertake long term planning, analysis and evaluation. The course also develops subject-specific skills, such as financial analysis.

The aims of the business management course at HL and SL are to:

• encourage a holistic view of the world of business
• empower students to think critically and strategically about individual and organizational behaviour
• promote the importance of exploring business issues from different cultural perspectives
• enable the student to appreciate the nature and significance of change in a local, regional and global context
• promote awareness of the importance of environmental, social and ethical factors in the actions of individuals and organizations
• develop an understanding of the importance of innovation in a business environment.

Syllabus outline

Key features of the assessment model.

External assessment for HL and SL students consists of two written examination papers. Paper one is based on a pre-seen case study issued in advance, and paper two consists of structured questions based on stimulus material and an extended response question that assesses students’ understanding of the key concepts of the course.

Internal assessment for HL students is a research project and for SL students a written commentary. In both tasks, students study real world business organizations. These are internally marked by subject teachers and then externally moderated by IB examiners.

Learn more about business management in a DP workshop for teachers . 

Business management subject brief

Subject briefs are short two-page documents providing an outline of the course. Read the standard level (SL) and/or higher level (HL) subject brief below. 

Latest curriculum updates

This subject is reviewed by the IB regularly to ensure the latest educational research is applied. Please keep up to date with the latest subject updates for Business management .

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Author: Paul Hoang

Comprehensive case study pack for May 2023 Paper 1 case study "Skandvig Terra PLC", including preparation activities, quizzes, and full mock exams with detailed mark schemes for SL and HL.

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About these resources:

These unit case study packs contain fictional case studies designed for practice and assessment on Paper 2 of the 2022 and 2016 International Baccalaureate Business Management exam, so be sure to choose the packs that are linked with the version of the syllabus you want.  New and updated packs will be released throughout 2022.  Every IB syllabus content standard is covered at least one time by a case study, and all purchased packs contain exam style questions and extensive suggested answers.  See the recommendations below!

Click below to download a sample case study on S ection  1.5 - Growth & Evolution (New syllabus, first exams 2024)

Click below to download a sample case study on S ection 4.4 - Market Research (New syllabus, first exams 2024)

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Unit 4 Marketing Case study Pack 2024 Syllabus

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Business Management Tookit Case Study Pack

Paper 3 Case Study Pack

Looking for Paper 1 resources for May 2024?

IB Biz does not have them, but we can recommend a great new source at Down To Business Learning !  The author has  created 3 unique mock case studies for the Before One PLC case study to use in Paper 1 prep for May 2024. 

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Recommendations

"These case study packets are very detailed and valuable tool for any BM teacher. It is great how Collin has different case studies for each topic of the unit with detailed answers. These have been huge help in my preparation for BM classes and in preparing practice exams and worksheets."

   Ben 

"Collin’s case studies are great. They have been a huge help in my IB business management prep. He provides interesting case studies for all of the unit content with a detailed answer key. Highly recommend." 

   Tim 

"This is a really great resource that has already saved me ton of time! It can be so hard to find case studies that only test students on what they know in the first unit, and these case studies are geared for each chapter of the I.B. Business Management course. I have paid a lot more for resources that were not half as useful as this pack was. I can't wait to use them for other units as well!"

   Alison 

"To anyone considering making a purchase, just do it! I took advantage of the offer on the bundle of exam questions, units 1-5. Easy and secure payment, instant download (PDF) and more than one full exam style question for each topic. Mark scheme is straight forward. As it’s for questions based on Paper 2, it has a 10 marker for each subunit. Great resource. Plus as they have been written by Collin, they don’t come with hints of which websites they are from, making cheating less likely. Thank you so much, saved me hours of P&P."

   Bradley

"I've been teaching business management for the past four years, and I wanted to reach out to tell you that the cases make an excellent complement to the course: They're well thought out and are clearer in their answers and methodology than other resources that I've used in the past. Best of all, they don't go beyond the content that students are currently on. With this in mind, your cases are great for assessing specific domains of knowledge, and are an excellent complement to exam-style cases, which address topics from the entire course." 

   Joe