conclusion for a persuasive speech

52 Persuasive Conclusions – Call to Action

Learning Objectives

Conclusions in persuasive speaking function differently than informative speaking. You will learn how to incorporate a call to action in your persuasive conclusion.

• Create a persuasive conclusion that includes a call to action

Appeals and Challenges

Since the conclusion comes at the end of the speech, it is appropriate to leave the audience with an appeal or a challenge (or a combination of the two). Similar in nature, appeals and challenges are primarily divided by tone. Appeals are generally phrased more as requests, while challenges can take on a more forceful tone, almost ordering or daring audiences to engage in thought or action.

“Martin Luther King Jr.” Public domain.

One of the most historically memorable and effective conclusions that utilized appeal and challenge was Dr. Martin Luther King Jr.’s I Have a Dream speech.

And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that: Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring. And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last! Free at last! Thank God Almighty, we are free at last! [3]

Your persuasive conclusion will look similar to your informative conclusion. You will create three parts, a summary of important pionts and restatement of the thesis, closure, and a clincher. Your call to action will fit into your closure. What do you want the audience to do with the information that you provided?

Your call to action must be:

• Relevant to your topic and audience – what is something they can do to help?
• Realistic – based on your audience, they will resources to do different things.
• Simple – narrow down to 1-2 things, do not provide 7 things you want them to do.
• Convenient – provide links, contact information, hours of operations, and any other important information they will need to carry out your call to action. Make it easy for them!

Key Takeaways

Now that you understand the importance of a call to action, you can brainstorm effective strategies to implement your own call to action in your speech.

• Incorporate a call to action that is realistic for your audience.
• Ensure your call to action is simple, convenient, and relevant to allow the audience to see themselves taking part in the call to action.
• Deliver the call to action in the conclusion with confidence! Nonverbal strategies are important during this part of the speech, too.

King, Jr., M. L. (1963, August 28). I have a dream.” Speech posted at  http://www.americanrhetoric.com/sp  eeches/mlkihaveadream.htm  ↵

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

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Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

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Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

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• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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11.2 Steps of a Conclusion

Learning objectives.

• Examine the three steps of an effective conclusion: restatement of the thesis, review of the main points, and concluding device.
• Differentiate among Miller’s (1946) ten concluding devices.

Matthew Culnane – Steps – CC BY-SA 2.0.

In Section 11.1 “Why Conclusions Matter” , we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps in building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. As we explained in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, he or she is simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table ( Table 11.1 “Your Speech Purpose and Concluding Devices” ) to help you quickly identify appropriate concluding devices.

Table 11.1 Your Speech Purpose and Concluding Devices

Key Takeaways

• An effective conclusion contains three basic parts: a restatement of the speech’s thesis; a review of the main points discussed within the speech; and a concluding device that helps create a lasting image in audiences’ minds.
• Miller (1946) found that speakers tend to use one of ten concluding devices. All of these devices are not appropriate for all speeches, so speakers need to determine which concluding device would have the strongest, most powerful effect for a given audience, purpose, and occasion.
• Take the last speech you gave in class and rework the speech’s conclusion to reflect the three parts of a conclusion. Now do the same thing with the speech you are currently working on for class.
• Think about the speech you are currently working on in class. Write out concluding statements using three of the devices discussed in this chapter. Which of the devices would be most useful for your speech? Why?

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9 Tips to End a Speech With a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

1) Plan Your Closing Remarks Word for Word

To ensure that your conclusion is as powerful as it can be, you must plan it word for word.

Ask yourself, “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End a Speech With a Call to Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power.

Here is a Speech Conclusion Call to Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard.

This makes it clear that you are coming to the end of your talk.

4) Close with a story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post “8 Public Speaking Tips to Wow Your Audience.”

Here’s a recap of these 4 tips in a video…

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem, “Don’t Quit,” or “Carry On!” by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of my favorite inspirational quotes that can be tied into most speeches.  You can also read this collection of leadership quotes for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but them slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the “exclamation point” at the end.

Try practicing on this poem that I referenced above…

Read through “Carry On!” by Robert Service .

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say something with filler words like, “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud…

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

First one…

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your fear of public speaking than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you have given a moving talk and really connected with your audience, someone will stand up and applaud. When this happens, encourage others by looking directly at the clapper and saying, “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably and Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

« Previous Post 8 Public Speaking Techniques to Wow Your Audience Next Post » 15 Ways to Start a Speech + Bonus Tips

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to Write Conclusions for Persuasive Speeches

Megan martin.

In a persuasive speech, the conclusion is your last opportunity to motivate your audience to act. Before you write your conclusion, consider the purpose of your speech. Perhaps you want your audience to take tangible action by donating money to the American Red Cross. Or your goal might be to encourage listeners to exercise more frequently. Clarifying your purpose will ensure that you communicate your intention to your audience.

Explore this article

• Use Tools and Information Persuasively
• Leave Your Audience With a Vivid Quote or Anecdote

1 Use Tools and Information Persuasively

If you want your audience to take a tangible action -- say, to adopt a homeless animal from a shelter rather than purchasing one from a pet store -- your conclusion should provide your audience with the tools or information they need to do this, such as contact information for your local Humane Society. To increase the likelihood your audience will take action, bring in the petition you want them to sign, or give them the address of the congressperson you are asking them to write and even samples of what points the letter should make.

2 Leave Your Audience With a Vivid Quote or Anecdote

If you do not have specific information or simply want to enhance the conclusion of your persuasive speech, use quotes, anecdotes or powerful statistics. If you want your audience to spend more time in nature, for example, offer statistics that demonstrate the benefits of spending time outdoors. Or you could quote a famous naturalist describing the beauty of a forest or recount a brief personal story about a meaningful moment you experienced in nature. Whichever strategy you choose, deliver your concluding thoughts with enthusiasm to show your confidence in the message.

• 1 University of Pittsburgh: Speaking in the Disciplines

About the Author

Megan Martin has more than 10 years of experience writing for trade publications and corporate newsletters as well as literary journals. She holds a Bachelor of Arts from the University of Iowa and a Master of Fine Arts in writing from The School of the Art Institute of Chicago.

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My Speech Class

Public Speaking Tips & Speech Topics

Writing the Conclusion of a Speech

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

One of the best ways to conclude a speech is to tie the conclusion into the introduction. For example, you might begin your speech by telling a suspenseful story that relates to your topic, but save the end of the story for the very end of your speech. Or refer back to the same quotation. Or refer to the joke that you told. Any of these strategies will give your speech a sense of connection and closure, and will leave the audience with a great final impression.

If you are delivering a persuasive speech, you might try a slightly different ending because your goal is not just to be remembered, it’s to inspire people to take action. One way to do this is to issue a call-to-action. This means that you specifically tell your audience what actions you expect them to take related to your speech. Another way to inspire action with the conclusion of your speech is to appeal to their emotions. If you create a desired emotion within your audience, and then leave them with that emotion, they will take that emotion with them. For example: If you leave them feeling guilty about not-recycling by painting a bleak picture about the state of the Earth that their grandchildren will live in, then they might recall that emotion the next time they choose not to recycle and alter their behavior.

Leaving a strong final impression is the most important aspect of the conclusion, but their are some other necessary steps as well:

• Making a smooth transition from the body of the speech to the conclusion is crucial. To do this, use a signpost known as a concluding statement. The most common concluding statements include: “in conclusion”, “I leave you with”, “finally today”, and other similarly obvious endings.
• Just as it is important to preview a speech in the introduction, it is important to summarize the speech in the conclusion. The more the audience hears your main points, the more likely they are to remember them. By previewing, discussing, and summarizing your main points your audience will be exposed to them at least three times during your speech.

A good conclusion should be about 5-10% of the total speech length. Anything shorter that 5% means that the ending has come too abruptly. Anything more that 10%, and the audience may become restless. This brings up another point: If it sounds like a conclusion, you need to finish your speech in a reasonable amount of time. The conclusion is not the place to add new material.

Effective ways to end a speech

• Summarize the main speech topics or main points.
• Repeat a few keywords or phrases by using the rhetorical figure of speech repetition.
• State how your points prove your general and specific goal.
• Restate and reinforce the central idea.
• Repeat the tie between the needs and interests of the listeners, and your thesis.
• Refer back to an anecdote or quotation in the introduction text.
• Offer a so-called moral of the story.
• Call them to act and offer them how-to-do-it steps.
• List the benefits or available applications; very effective ways to end a speech.
• Restate the problem and provide your solution in two sentences.
• Visualize the outcome of your call to action with a prop or visual aid.
• Transform your central idea or even the discourse title into an easy to remember slogan.
• Recite a couple of lines from songs, poems or citations and quotes from a historical presentation.
• End with a heart-felt human interest story in which all comes together.
• Finish with a clinching personal anecdote.
• Close with an illustrative design example.
• End with a joke or funny remark. Must say that only choose these ways to end a speech if it’s really funny.
• Connect your speech topics with the common grounds and thoughts of the public speaking audience. This way to end a speech brings the overall speech topic in their hearts and minds.
• Ask a rhetorical question and answer with an easy to remember oneliner.
• Give the ultimate answer on an important question you proposed earlier in your introduction.
• Surprise with a shocking fact or figure that empahizes the need for change.
• Draw the contours of the ideal situation you propose. Visualize that they will see paradise if they do, think or act as you want.

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15 Persuasive Speeches

Speeches that Make a Change

In this chapter . . .

For many public speeches, the specific purpose is to convince the audience of a particular opinion or claim or to convince them to take some action in response to the speech. When your intention is to affect change in your audience (not just the acquisition of knowledge) then you are delivering a persuasive speech. In this chapter you will learn about the elements of persuasion, why persuasion is difficult, and how to overcome people’s resistance to change by using effective and ethical methods.

Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for “creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

Traditional Views of Persuasion

In the fourth century BCE, the classic philosopher Aristotle took up the study of the public practices of the ruling class in Athenian society. For two years he observed the  rhetoric  (the art of persuasion) of the men who spoke in the assembly and the courts. In the end, he developed a theory about persuasiveness that has come down to us in history as a treatise called Rhetoric. Among his many ideas was the identification of three elements essential to persuasion: ethos, logos, and pathos. In short, they mean credibility, reasonability, and emotion.

Ethos has come to mean speaker character and credentials. It is the element that establishes the audience’s trust in you as a speaker. A speaker’s credibility is based on who the speaker is and what they know: experience, education, expertise, and background. If you’re delivering a persuasive speech about adopting a pet from a shelter and you have raised several shelter dogs, then you have credibility through experience and should share that fact about yourself with the audience to enhance their trust in your persuasive argument. Another way to establish your credibility is through research sources. You may not be an expert in climate change, but if you were giving a persuasive speech about it, you can cite reliable authoritative sources.

The word ethos looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful.

In addition to expertise and truthfulness is your personal involvement in the topic. Ideally you have chosen the topic because it means something to you personally. Audiences will have more trust in you if they feel you have something as stake or something personal in the subject. For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it’s important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to establishing your credibility on this topic.

Logos is the second key element in Aristotle’s theory of rhetoric. Related to our word “logic,” the Greek term logos in persuasion means presenting ideas that appeal to logic or reason. Logos in a speech pertain to arguments that the audience would find acceptable. Imagine a speech, for example, which has the goal of persuading an audience to adopt healthier eating habits. Would the speech be effective if the arguments focused on how expensive organic foods are? Of course not.

Logic and reason are persuasive not only as matters of content.  Logos  pertains to organization, as well. An effective persuasive speech presents arguments in an organized fashion.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind the Greek word pathos. Pathos, for Aristotle, meant exciting emotions such as anger, joy, hate, love, and desire to persuade the audience of the rightness of a proposition. In a positive sense, appealing to the emotions of the audience is a highly effective persuasive tool. In the earlier example of a speech designed to encourage an audience to take action against bullying in schools, including a touching story about a student experiencing bullying would make the audience more likely to support your call for action.

However, we recognize that pathos can be used in a negative way. Emotional appeals that use anger, guilt, hatred, inflammatory language like name-calling, or that try to frighten the audience with horrible images, are counter-productive and even unethical. They might incite emotion in the audience, but they are poor uses of pathos.

One negative emotion used frequently by persuasive speakers is fear. Candidates for political office, for example, often try to provoke fear to move us to vote for them. Intense, over-the-top fear appeals, based on factual falsehoods or cherry-picking, and/or including shocking photos, are not ethical and are often dismissed by discerning audience members. Appealing to the emotion of fear can be ethical if it’s managed carefully. This means being strictly factual and avoiding extremes.

Persuasion and the Audience

It makes sense that if a speaker wants to affect the audience’s beliefs or actions, then the speaker must be perfectly clear about their expectations. If you were listening to a persuasive speech call for your audience to support animals, wouldn’t you want to know exactly what “support” the speaker was talking about? Giving money to charities? Volunteering at an animal shelter? Writing state legislators and urging them to change laws? Your job as a persuasive speaker is to be clear about what you want to create, reinforce, or change in your audience.

For your speech to have persuasive power, you must also consider your audience and choose a goal that is feasible for them. Persuasion isn’t an on/off switch. It’s more like a thermometer. Skillful persuasive speakers respect and identify a persuasive goal that is calibrated to the audience. Think of persuasion as a continuum or line going both directions. At one end is strong disagreement. At the other end is strong agreement. Your audience members, either as a group or individually, are sitting somewhere on that line in relation to your central idea statement, or what we are going to call a proposition in this chapter.

For example, your speech proposition might be something like “The main cause of climate change is human activity.” You are claiming that climate change is due to the harmful things that humans have done to the environment. To be an effective persuasive speaker, one of your first jobs after choosing this topic would be to determine where your audience “sits” on the continuum.

+ 3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes). + 2 means agree but not to the point of acting upon it or only acting on it in small ways. + 1 as mildly agrees with your proposition; that is, they think it’s probably true, but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling too uninformed to decide. – 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. – 2 means disagreement to the point of dismissing the idea pretty quickly. – 3 means strong opposition to the point that the concept of climate change itself isn’t even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, you can accept the fact that any movement toward +3 or to the right is a win. Trying to change an audience from -3 (strong disagreement) to +3 (strong agreement) in a single speech would be quite impossible. When you understand this, you can make strategic choices about the content of your speech.

In this example, if you knew that most of the audience was at -2 or -3, your speech could focus on opening their minds to the possibility of climate change and provide the science behind human causes. On the other hand, if you knew your audience was at +1 or +2, you could focus on urging them to take bold steps, like giving up their gasoline-powered vehicles.

A proposition is assumed to be in some way controversial, or a “stretch” for the audience. Some people in the audience will disagree with your proposition or at least have no opinion; they are not “on your side.”

There will be those in the audience who disagree with your proposition but who are willing to listen. Some members of the audience may already agree with you, although they don’t know why. Both groups could be called the  target audience . At the same time, another cluster of your audience may be extremely opposed to your position to the degree that they probably will not give you a fair hearing. They probably can’t be persuaded. Focus on your target audience, they are the one you can persuade.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. We go out of our way to protect our beliefs, attitudes, and values. We selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. We find it uncomfortable to be confronted with conflicting information or viewpoints.

Additionally, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. The processes that the human mind goes through while it listens to a persuasive message is like a silent conversation. In their minds, audience members are producing doubts or reservations about your proposal. If we could listen in on one of these conversations, it might go something like this:

Speaker: Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. Audience Member Mind: Yeah, I hear what you’re saying, but eating like that won’t give me enough protein.

The audience member has a doubt or reservation about the speaker’s proposal. We can call these doubts “yeah, buts” because the audience members are thinking, “Yeah, but what about—?”  It’s a skill of good persuasion speechwriting to anticipate reservations.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members have to persuasion, what is a speaker to do? Here are some strategies.

First, choose a feasible goal for the persuasive action you want the audience to take. Going back to our continuum, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, as speakers we must address reservations. While speechwriters aren’t mind-readers, we can easily imagine reservations about our proposition and build a response to those reservations into the speech. Using the example above, a speaker might say:

Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. I urge all of you to consider this important dietary change. Perhaps you are thinking that a plant-based diet won’t provide enough protein. That is a common concern. Nutritionists at the website Forks Over Knives explain how the staples of a PB diet—whole grains, legumes, and nuts—provide ample protein.

Here, the speaker acknowledges a valid reservation and then offers a rebuttal. This is called a two-tailed argument. The speaker articulates a possible argument against their proposition and then refutes it.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. In effect, audiences want to know: “What’s in it for me?” (WIIFM). As a speaker, you should give thought to that question and in your speech address the benefit, advantage, or improvement that the audience will gain by taking the action you propose.

Structure of a Persuasive Speech

A persuasive speech shares with an informational speech the same four elements for a strongly structured speech: introduction, body, conclusion, and connectors. Like informative speeches, preparation requires thoughtful attention to the given circumstances of the speech occasion, as well as audience analysis in terms of demographic and psychographic features. That said, there are some elements unique to a persuasive speech.

General and Specific Purpose General Purpose: To Persuade Specific Purpose: To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus.

This looks familiar up to this point. The general purpose is one of the three broad speech goals (to instruct, to persuade, to inspire or entertain). The specific purpose statement follows a clear T.W.A.C. pattern:

T o +  W ord: To convince A udience: campus administrators C ontent: LGBTQ+ safe spaces

What is unique to persuasive speeches is what comes next, the proposition.

Propositions

Informational speeches require a thesis. This is the central idea of the speech; its “takeaway.” Persuasive speeches equally require a strong focus on the main idea, but we call this something else: a  proposition . A proposition is a statement that expresses a judgement or opinion about which you want audience in agreement. Remember that propositions must be something that can be argued. To say, “The earth is round” isn’t a proposition. “The earth is flat” is a proposition.

• Converting to solar energy saves homeowners money.
• A vegan diet is the most ethical way to eat.
• Universities should provide on-line learning options for all classes.
• The Constitution’s Second Amendment does not include possession of automatic weapons for private use.

Like a thesis statement for an informative speech, a proposition statement is best when it not only clearly states the judgment or opinion for which you seek audience agreement, but also provides a succinct preview of the reasons for that judgement.

Universities should provide LGBTQ+ safe spaces on campus to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Types of Propositions

If you take a closer look at the propositions above, you’ll notice that they suggest several types of persuasion. In fact, there are several broad categories of propositions, determined by their primary goal. These are: a) propositions of fact, b) propositions of value, c) propositions of policy, and d) propositions of definition.

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition isn’t whether something is morally right or wrong, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20.” Rather, propositions of fact are statements over which people disagree and there is evidence on both sides. Some examples of propositions of fact are:

• Experiments using animals are essential to the development of many life-saving medical procedures.
• Climate change has been caused by human activity.

Notice that in none of these are any values—good or bad—mentioned. The point of these propositions is to prove with evidence the truth of a statement.

Proposition of Value

Propositions of fact have the primary purpose of arguing that something exists in a particular way. Propositions of value, on the other hand, have as their primary purpose to argue that one thing is better than another. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” then it’s a proposition of value. Some examples include:

• Hybrid cars are the best form of automobile transportation available today.
• Mascots that involve Native American names, characters, and symbols are unjust.

Propositions of value require a first step: defining the “value” word. If you are trying to convince your audience that something is “unjust,” you will have to make clear what you mean by that term. For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It’s the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Proposition of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior.

• The federal government should act to ensure clean water standards for all citizens.
• Universities should eliminate attendance requirements.
• States should lower taxes on food.

The proposition determines the approach to the speech, especially the organization. The exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience.

Propositions of Definition

Propositions of definitions argue that a word, phrase, or concept has a particular meaning. Lawyers, legislators, and scholars often write briefs, present persuasive speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. Some examples might be:

• The Second Amendment to the Constitution does not include possession of automatic weapons for private use.
• Alcoholism should be considered a disease because…
• Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things needs to be changed or viewed differently, but the audience isn’t asked to change an attitude or action.

These are not strict categories. A proposition of value most likely contains elements of facts and definitions, for example. However, identifying the primary category for a persuasive speech focuses the speaker on the ultimate purpose of the speech.

Pro-Arguments

Once you know your proposition, the next step is to make your case for your judgement or opinion through clear and distinct points. These are the main points of the body of your persuasive speech. We call these the “pro” or “for” arguments. You should present at least three distinct arguments in favor of your proposition. Expanding on the example above,

General Purpose: To Persuade Specific Purpose:  To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus. Proposition: Universities should provide LGBTQ+ safe spaces on campus in order to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Three pro-arguments for the proposition are:

Pro-Argument #1: Creating a safe space makes LGBTQ+ community more visible and central to campus life, instead of marginalized. Pro-Argument #2: Safe spaces create a place where LGBTQ+ and their allies learn to build networks, friendship, and support circles. Pro-Argument #3: With a safe and centralized space bringing together this community, instances of bias or harassment can be brought to counselors, making for a safer community.

Two-Tailed Arguments

There is one more crucial element following pro-arguments. These are unique to persuasive speeches. As discussed above, it’s essential to anticipate and address audience reservations about your propositions. These are the two-tailed arguments that articulate the reservation and then address it or refute it. In the example we’re using, such a statement might look like this:

“Perhaps you are thinking that an LGBTQ+ safe space isn’t necessary on campus because there are already places on campus that provide this function. I understand that concern. However, a space that is officially provided by the University provides access to resources with trained personnel. The national organization CampusPride provides training to university facilitators for exactly this reason.”

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “If you are one of the people who believe this about my proposition, you are wrong.” It’s better to say that their reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments, it’s time to be sure the main points are well supported with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the US Department of Labor’s website, cite the US Department of Labor. Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it’s supporting.

Secondly, your evidence should be new to the audience. New evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, manipulated, or edited to change its meaning.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Lastly, you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech. The charts, graphs, or photographs you use should be focused and credibly done.

Organization of a Persuasive Speech

You can see that the overall structure of a persuasive speech follows a common model: introduction, body (arguments and support), two-tailed arguments, and conclusion. Study the example at the end of this chapter to see this structure in action.

In speechwriting, you can think of a speech structure like the building of a house and organization like the arrangement of the rooms within it. As with other speeches, persuasive speeches can be organized topically, chronologically, or spatially. However, persuasive speeches often follow a problem-solution or problem-cause-solution pattern.

Organization for a proposition of fact

If your proposition is one of fact or definition, it will be best to use a topical organization for the body of your speech. That means that you will have two to four discrete, separate topics in support of the proposition.

Proposition: Converting to solar energy saves homeowners money.

• (Pro-Argument 1) Solar energy can be economical to install.
• (Pro-Argument 2) The government awards grants for solar.
• (Pro-Argument 3) Solar energy reduces power bills.
• (Pro-Argument 4) Solar energy requires less money for maintenance.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. A proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. Then the pro-arguments for the proposition based on the definition.

Proposition: Hybrid cars are the best form of automotive transportation available today.

• (Definition of value) Automotive transportation that is best meets three standards: dependable, economical, and environmentally responsible.
• (Pro-Argument 1) Studies show that hybrid cars are durable and dependable.
• (Pro-Argument 2) Hybrid cars are fuel-efficient.
• (Pro-Argument 3) Hybrid cars are environmentally responsible.

Organization for a propositions of policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically, we don’t feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. Therefore, the organization of a speech about policy needs to first explain the problem and its cause, followed by the solution in the form of 3-5 pro-arguments.

Proposition: Universities should provide on-line learning options for all classes.

• (Problem) Regular attendance in a physical classroom is no longer possible for all students.
• (Cause) Changes brought about by the COVID pandemic have made guaranteed classroom attendance difficult.
• (Pro-Argument 1) Providing on-line learning options protects the health of students.
• (Pro-Argument 2) On-line learning serves students who cannot come to campus.
• (Pro-Argument 3) Access to on-line learning allows students to maintain employment while still going to school.

To complete this outline, along with introduction and conclusion, your pro-arguments should be supported with fact, quotations, and statistics.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in diverse ways. Choose your topic based on your commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos , ethos , and pathos .

Media Attributions

• Persuasion Scale © Mechele Leon is licensed under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Introductions & Conclusions

Introductions.

• Get the audience’s attention with a story, quotation, personal experience, etc.
• Identify the topic and indicate why it is relevant, important, or interesting.
• Establish your credibility through words or behavior.
• Provide context, background, and definitions listeners might need.
• State your purpose, thesis, or research question.
• Preview the body of your speech.
• Make a transition to the first point in the body of the speech.
• Start with “um" or "OK.”
• Apologize for weaknesses in your content, preparation or speaking ability.
• Complain about food, accommodations, equipment, facilities or other speakers.
• Use “humor” that might disparage, offend or alienate your listeners.
• Use cheap tricks to get attention.
• Go on about how hard it was to choose a topic.

Conclusions

Conclusions should reinforce the message and give the speech unity and closure.

• Summarize the main points of your speech.
• Restate your purpose or thesis.
• Create closure, a sense of finality.
• In persuasive speeches, make a final call for commitment or action.
• Open new areas of discussion or argument.
• Change position or viewpoint.
• Resort to feeble closing phrases like “and that's all I have to say.”
• Say “thank you” just because the audience doesn't seem to realize that your speech is over.

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• 100 Persuasive Speech Topics for Students
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement
• How to Write a Graduation Speech as Valedictorian
• How to Write a Letter of Complaint

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8 Effective Introductions and Powerful Conclusions

Learning objectives.

• Identify the functions of introductions and conclusions.
• Understand the key parts of an introduction and a conclusion.
• Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

• Topic and purpose of the speech
• Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

• Reference to Current Events
• Historical Reference
• Startling Fact
• Rhetorical Question
• Hypothetical Situation
• Demonstration
• Personal Reference
• Reference to Audience
• Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Intro and Conclusion

Learning objectives.

• Identify the objectives and components of a speech introduction.
• Identify the objectives and components of a speech conclusion.

Introduction

• A speaker should do the following in the introduction of a speech: get the audience’s attention, introduce the topic, establish credibility and relevance, and preview the main points.

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/writing-the-introduction?u=2212217

We all know that first impressions matter. First impressions are quickly formed, sometimes spontaneous, and involve little to no cognitive effort. Your introduction is only a fraction of your speech, but in that first minute or so, your audience decides whether or not they are interested in listening to the rest of the speech. There are four objectives that you should accomplish in your introduction. They include getting your audience’s attention, introducing your topic, establishing credibility and relevance, and previewing your main points.

Step 1 of Introduction: Getting Your Audience’s Attention

There are several strategies you can use to get your audience’s attention. Ensure your attention-getter is appropriate, meaning that it’s unusual enough to get people interested—but not over the top—and relevant to your speech topic. Here are some common ways to grab the audience’s attention in a persuasive speech.

Cite a Startling Fact or Statistic

As you research your topic, take note of any information that defies your expectations or surprises you. If you have a strong reaction to something you learn, your audience may, too. When using a startling fact or statistic as an attention getter, it’s important to get the most bang for your buck. You can do this by sharing more than one fact or statistic that builds up the audience’s interest. When using numbers, it’s also good to repeat and/or repackage the statistics so they stick in the audience’s mind, which you can see in the following example:

“In 1994, sixteen states reported that 15–19 percent of their population was considered obese. Every other state reported obesity rates less than that. In 2010, every single state had at least a 20 percent obesity rate. In just six years, we went from no states with an obesity rate higher than 19 percent, to fifty.”

Use a Quotation

Some quotations are attention getting and some are boring. Some quotations are relevant and moving and some are abstract and stale. If you choose to open your speech with a quotation, choose one that is attention getting, relevant, and moving. The following example illustrates some tips for using a quote to start a speech: “‘The most important question in the world is ‘Why is the child crying?’’ This quote from author Alice Walker is at the heart of my speech today. Too often, people see children suffering at the hands of bullies and do nothing about it until it’s too late. That’s why I believe that all public schools should adopt a zero-tolerance policy on bullying.”

Notice that the quote is delivered first in the speech, then the source of the quote is cited. Since the quote, like a starting fact or statistic just discussed, is the attention-getting part, it’s better to start with that than the citation. Next, the speaker explains why the quote is relevant to the speech. Just because a quote seems relevant to you doesn’t mean the audience will also pick up on that relevance.

Ask a Question

A rhetorical question is different from a direct question. When a speaker asks a direct question, they actually want a response from their audience. A rhetorical question is designed to elicit a mental response from the audience, not a verbal or nonverbal one. In short, a rhetorical question makes an audience think. Asking a direct question of your audience is warranted only if the speaker plans on doing something with the information they get from the audience. For example, you might ask “By a show of hands, how many people have taken public transportation in the past week?” The speaker will then incorporate the responses into the speech by pointing out that public transportation is important.

A safer bet is to ask a rhetorical question that elicits only a mental response. A good rhetorical question can get the audience primed to think about the content of the speech. The following is a series of rhetorical questions used in a speech against the testing of cosmetics on animals: “Was the toxicity of the shampoo you used this morning tested on the eyes of rabbits? Would you let someone put a cosmetic in your dog’s eye to test its toxicity level? Have you ever thought about how many products that you use every day are tested on animals?” Make sure you pause after your rhetorical question to give the audience time to think.

Tell a Story

When you tell a story, whether in the introduction to your speech or not, you should aim to paint word pictures in the minds of your audience members. You might tell a story from your own life or recount a story you found in your research. You may also use a hypothetical story, which has the advantage of allowing you to use your creativity and help place your audience in unusual situations that neither you nor they have actually experienced. When using a hypothetical story, you should let your audience know it’s not real, and you should present a story that the audience can relate to. Speakers often let the audience know a story is not real by starting with the word imagine . As I noted, a hypothetical example can allow you to speak beyond the experience of you and your audience members by having them imagine themselves in unusual circumstances. For example, “Think of someone you really care about. Visualize that person in your mind. Now, imagine that days and weeks go by and you haven’t heard from that person. Weeks turn into months and years, and you have no idea if they are alive or dead.” The speaker could go on to compare that scenario to the experiences of friends and family of prisoners of war. While we may not be able to imagine being held captive for years, we all know what it’s like to experience uncertainty regarding the safety of a loved one.

Step 2 of Introduction: Introducing the Topic

Introducing the topic  of your speech is the most obvious objective of an introduction, but speakers sometimes forget to do this or do not do it clearly. Sometimes a speech topic doesn’t become obvious until the middle of a speech. By that time, however, it’s easy to lose an audience that didn’t get clearly told the topic of the speech in the introduction.  The following example introduces an argument about childhood obesity: “Childhood obesity is a serious problem facing our country and today I’ll persuade you that childhood obesity is a problem that can no longer be ignored.”

Step 3 of Introduction: Establishing Credibility

The way you write and deliver your introduction makes an important first impression on your audience. But you can also take a moment in your introduction to explicitly set up your credibility in relation to your speech topic. If you have training, expertise, or credentials (e.g., a degree, certificate, etc.) relevant to your topic, you can share that with your audience. It may also be appropriate to mention firsthand experience, previous classes you have taken, or even a personal interest related to your topic.

Step 4 of Introduction: Thesis and Preview of Main Points

Begin by stating your thesis clearly and directly. The preview of main points is usually the last sentence of your introduction and serves as a map of what’s to come in the speech.  Your preview should be one sentence, should include wording that is parallel to the key wording of your main points in the body of your speech, and should preview your main points in the same order you discuss them in your speech. The following example previews the main points for a speech on childhood obesity: “Today I’ll convey the seriousness of the obesity epidemic among children by reviewing common health problems associated with the disease, pinpoint the key cause of obesity, and outline steps we can take to combat this issue.”

Conclusions

How you conclude a speech leaves an impression on your audience. There are three important objectives to accomplish in the conclusion of a persuasive speech. They include restating your thesis, a call-to-action, and closing with a “clincher.”

» Watch this video at 1.25x playback speed: https://www.linkedin.com/learning/writing-speeches/finishing-with-a-strong-ending?u=2212217

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “Childhood obesity is a serious problem and we must regulate the fast food industry to protect our children.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have shown that the fast food industry must be regulated in order to protect our children from rising obesity rates.”  Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Call-to-Action

Probably the most common persuasive concluding device is the appeal for action or the call-to-action. In essence, the appeal for action occurs when a speaker asks the audience to engage in a specific behavior. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there. Here are some more examples of immediate calls to action:

• In a speech on petitioning a lawmaker for a new law, provide audience members with a pre-written e-mail they can send to the lawmaker.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change their behavior.

Closing Your Speech with a “Clincher”

Like the attention-getter, your closing statement is an opportunity for you to exercise your creativity as a speaker. Many students have difficulty wrapping up the speech with a sense of closure and completeness. In terms of closure, a well-written and well-delivered closing line signals to your audience that your speech is over, which cues their applause. The closing line should relate to the overall speech and should provide some “take-away” message that may leave an audience thinking or propel them to action. A sample closing line could be “For your health, for our children’s health, and for our country’s health, we must take steps to address childhood obesity today.” You can also bring your audience full-circle by referring back to the introduction in the closing of your speech. For example, you may finish an illustration or answer a rhetorical question you started in the introduction.

Key Takeaways

• A speaker should do the following in the conclusion of a persuasive speech: restate the thesis, add an urgent call-to-action, and provide closure.
• Draft the opening and closing lines of your speech. Remember to tap into your creativity to try to engage the audience. Is there any way you can tie the introduction and conclusion together to create a “ribbon and bow” for your speech?

Lass-Hennemann, J., Linn K. Kuehl, André Schulz, Melly S. Oitzl, and Hartmut Schachinger, “Stress Strengthens Memory of First Impressions of Others’ Positive Perosnality Traits,” PLoS ONE 6, no. 1 (2011): 1.

Laws, E. L., Jennifer M. Apperson, Stephanie Buchert, and Norman J. Bregman, “Student Evaluations of Instruction: When Are Enduring First Impressions Formed?” North American Journal of Psychology 12, no. 1 (2010): 81.

Monroe, A. H., and Douglas Ehninger, Principles of Speech , 5th brief ed. (Chicago, IL: Scott, Foresman, 1964).

Winans, J. A., Public Speaking (New York: Century, 1917), 411.

Rhetoric and Persuasion Copyright © by cwilliams1 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

10.2 Conclusions

You have riveted your audience with an engaging introduction. Your introduction led to a compellingly written and logically organized speech. Now, it is time to wrap up the entire experience, but how? Do not make the mistake of thinking, “Well, my speech is just about over at this point, so it doesn’t matter how I end it.” You need a conclusion just as dynamic and memorable as your speech opener. How do you feel when a movie has a disappointing ending that does not wrap up the story or, worse, simply leaves you hanging? You feel frustrated, quite possibly like you wasted your money and time. Your audience will feel the same way if your closing remarks do not provide effective closure for your speech. Too many speakers do not realize that when a speech fizzles out, the audience is left with a negative impression. Your speech introduction and body may have included the most profound words known to man, but it could be said that a speaker is only as strong as her/his last sentence. You want your final sentences to be ones that are remembered and valued.  The conclusion is the last opportunity to share anything with the audience; you don’t want to waste those valuable seconds.

What a Speech Conclusion Is Meant to Do

The speech conclusion has four basic missions:

• Wraps things up: This portion is often referred to as a “ Brakelight .” Much like brake lights on a car warn us the car will be stopping, this “brake light” or transitional statement warns the audience that the speech is ending.
• Summarizes: A solid conclusion briefly restates the preview statement in past tense to remind the audience of the main points that were covered in the presentation.
• Tells the audience where to go from here: Depending on the purpose of your presentation, this component may play different roles. If your goal was to inform the audience, this is where you might tell them of a rich source they can go to for more information if their curiosity was piqued. If your goal is to persuade, this spot serves as a great opportunity to challenge the audience to take action based on the goals of your speech. Tell them what you want them to do now that they heard your speech.
• Closes the speech: The note of finality, clincher, closing statement, or whatever you want to call it is an important element that leaves the audience reflecting on the topic.

Wrapping Things Up: It Says, “We Are Nearing the End!”

Hopefully, your audience will want you to speak for an hour, rather than just five or eight minutes. However, when you transition into your conclusion and use appropriate signposting, your audience realizes that the speech will come full circle. Usually, the first transitional phrase is a “brake light” of sorts. It lets the audience know that you are starting to wrap up your presentation. You may use a transitional statement to illustrate this such as “In conclusion…” “In summary…” or “To wrap things up….”

The Summary: It Tells the Audience, “Here’s What I Told You.”

Just as you used a mapping statement to preview your main points, now you will summarize your points within your conclusion. Simply rewording—or even restating—your original thesis statement or preview statement in the past tense will effectively summarize your speech. While this will feel very repetitive to you as a speaker, it is useful in helping the audience understand and retain the information you covered. While you may be tempted to revisit all the details of your speech, this element is best served by a clear, concise, declarative sentence that restates the main points you addressed.

Your conclusion for the fire extinguisher speech might begin with wrapping up and a summary for the audience.

“In conclusion, I have explained how to safely use a fire extinguisher.  We have to talk about the PASS system of pulling the pin, aiming the nozzle, squeezing the trigger, and sweeping the fire.”

Where to Go From Here: It Says, “Here’s What To Do Now!”

The conclusion is the last chance you have to speak to the audience about this topic. Depending on your general purpose, this portion of the speech will vary. Informative speaking often creates an interest in the audience to learn more about your topic. It’s best to give the audience a good resource to check out if they want to learn more information. Avoid telling the audience to “google it.” We all know how to do that. Since you’ve done the research, tell us the best one you found. An example is, “If you’d like to learn more about the history of Stillwater, I recommend visiting The Sheerar Museum at 702 South Duncan here in Stillwater.”

Persuasive presentation conclusions want to utilize the last opportunity to challenge the listeners to action. A conclusion in a persuasive speech is where the call to action or advocacy is provided and is what makes your speech truly persuasive. This portion gives you a specific opportunity to tell them what you hope they do as a result of hearing your speech. You may say something like “As you leave here today, I challenge you to pick up five pieces of trash as you walk back to your dorm or car.”

Note of Finality: It Lets the Audience Know, “The Speech Is Over.”

Your speech conclusion is a mental takeaway for the audience, and you will want a strong note of finality . Your conclusion should contain enough memorable words and phrases that will help the audience positively recall the experience—and even recollect certain points that you made. Do not forget to include that “ta-da” moment. The last statement of your presentation should be thoroughly planned to let the audience know you are done. You want your final statement to leave a strong lasting impact. It should leave the audience reflecting on your topic and your information. Some speech writers like to reference the attention-getter as a nice way to bring the speech full circle by revisiting a story, question, or video clip they used originally to grab the audience’s attention. After your closing statement and applause from the audience, you are, of course, welcome to thank them for their attention and/or attendance.

To complete our fire extinguisher speech, we might end strong by saying, “While a fire can be a scary event, having the knowledge to put it out can make all the difference for loss of property or even lives.”

Putting It All Together

Your introduction and conclusion should be thought of as bookends to the speech, holding up the body and all the important information the speech is sharing.  Bookends are similar but not exactly the same.  When creating your introduction and conclusion, you are setting the tone for the speech; how do you want the audience to feel about this topic?  Choose an introduction that creates that feel. If the speech is scary, use a quote or startling statistic; if the speech is fun, use humor or a recent event. When you conclude, you want to bring the speech full circle, back to where the speech started.  If you used humor in the introduction, you want to leave the audience with a laugh, if the speech was scary, you want to help them find more information.  Everything in a speech is planned, and the introduction and conclusion help to make the speech memorable and interesting to the audience.

transitional phrase that lets the audience know the speech is coming to a close

clear sentence that restates the preview statement in past tense, outlining the main points that were addressed in the speech

last statement that wraps up your entire presentation and lets the audience know the speech is finished

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  | Last modified: 09-05-2022

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

• why closing well is important
• 3 effective speech conclusions with examples and audio
• 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
• How to end a Maid Honor speech: 20 examples
• links to research showing the benefits of finishing a speech strongly

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

• a powerful quotation
• a challenge
• a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

• Do you want to motivate them to work harder?
• Do you want them to join the cause you are promoting?
• Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

• having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
• not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
• ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
• adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
• making the ending too long in comparison to the rest of your speech.
• using a different style or tone that doesn't fit with what went before it which puzzles listeners.
• ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

More speech writing help

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

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68 Structuring the Conclusion and Examples

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize the functions of introductions and conclusions.
• Identify the primary elements of a speech introduction.
• Identify the primary elements of a speech conclusion.
• Construct introductions and conclusions.

Structuring the Conclusion

Similar to the introduction, the conclusion has three specific elements that you will want to incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should generally be incorporated into your conclusion in the order they are presented below.

Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

Generally, the easiest way to signal that it is the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well. While these may seem very blunt ways of communicating the end of your speech to the audience, you want it to be extremely clear to everyone that you are wrapping things up. Certainly you can choose to employ more elegant, interesting, or creative language here, but you then run the risk of the audience not catching on to the fact that your speech is ending.

On the other hand, saying “In conclusion” (and definitely saying it more than once) can have an unintended negative effect. The audience may figure you are finished and turn you off, sort of like how we get up and leave during the credits in a movie. Therefore, you can also go straight to the summary, which is Element 2.

Element 2: Restate Main Points

In the introduction of a speech you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the issue of “planned redundancy” again). When you preview your main points in the introduction, effectively discuss and make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over. Remember, your English instructor can re-read your essays as many times as he or she wants, but your audience – and your instructor – only have one opportunity to catch and remember the points you are trying to get across in your speech.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas. For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would make the audience confused and perhaps wonder why you did not address those in the body section. Or if you were giving a persuasive speech on wind energy and you ended with, “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” you are bringing up a counter-argument that should have been dealt with in the body of the speech.

This is a good place to remind you that the introduction, preview, transitions, and conclusion are for helping the audience be interested and prepared to listen, to retain, and to follow your speech. The conclusion is too late for that. The hard core facts and content are in the body. If you are tempted to cram lots of material into the conclusion, that is not the place for it, nor is it the place to provide the important steps to a solution.

As you progress as a public speaker, you will want to work on rephrasing your summary statement so that it does not sound like an exact repeat of the preview. For example, if your preview was:

The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.

Your summary might be:

In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.

Element 3: Clincher

The third element of your conclusion is the clincher , or something memorable with which to conclude your speech. The clincher is sometimes referred to as a Concluding Device. These are the very last words you will say in your speech, so you need to make them count. This is the last thing your audience will hear, so you want to make it good. In a certain way, you might think of your speech as a nice dinner at a fancy restaurant: the introduction is the appetizer that gets everyone ready for the main course, the body section is the “meat and vegetables,” and the conclusion is like dessert. But have you ever had a nice meal that ended with a dessert that didn’t really taste good? Regardless of how good the rest of the meal was, you probably walked away thinking, It was okay, but I just remember not liking it at the end . A good clincher prevents your audience from thinking that way, and in fact can even make an audience remember a speech more favorably.

something memorable with which to conclude your speech

In many ways the clincher is like the inverse of the attention-getter. You want to start the speech off with something strong, and you want to end the speech with something strong. To that end, similar to what we discussed above with attention getters, there are a number of ways you can make your clincher strong and memorable.

Conclude with a Challenge

One way you can end your speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

In a challenge, try to make it aspirational but reasonable. The challenge should be something they can strive for but not see as something impossible. Two or three more servings a day of fruits and vegetables is reasonable, but six probably would be seen as too much.

In the same category as a challenge, probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior. When a speaker concludes by asking the audience “to do” something, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, get more sleep, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. For a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech; someone giving a speech on petitioning a lawmaker for a new law could provide audience members with a prewritten e-mail they can send to the lawmaker.

If you are giving a persuasive speech about a solution to a problem, you should not relegate the call to action to the very end of the speech. It should probably be a main point where you can deal with the steps and specifics of the solution in more detail. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Quotation

Another way you can conclude a speech is by providing a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers.”

Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to sponsor a child in a developing country for $40 per month, you might use this quotation by Forest Witcraft:

“A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different, because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and make that sacrifice.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade the audience to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspirational concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. This is done by sharing a story, poem, or quotation that appeals to the audience basic values and therefore appeals to emotions. Stories or allusions to “underdogs” who overcame obstacles to achieve something worthwhile or those who make sacrifices for the good of others can help inspire. You probably know of such stories (Olympic athletes and a well-known figure such as Captain Sullenberg are examples) that would be of value, as long as they are relevant to your topic and purpose. Poetry is sometimes used to inspire, but you want to use a short passage (eight lines or less) of poetry that is clear to the audience.

to affect or arouse someone’s emotions in a specific, positive manner

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Refer Back to the Introduction

This method provides a good sense of closure to the speech and can be one of the most effective methods. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Conclude with an Anecdote or Personal Story

As with your attention getter, a brief story can be a strong way to conclude. However, it must be relevant and not go on too long. Combining this method and the previous one, you might finish telling a story that you started in the introduction as your clincher. This method is probably better with persuasive speeches where you want to end with a strong emotional appeal.

Conclude with a Reference to Audience or Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (the WIIFM question). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care about the topic and what’s in it for them.

Informative versus Persuasive Conclusions

As you read through the above possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. An appeal to action, for example, may not be appropriate for an informative speech since asking your audience to do something often borders on persuasion, which isn’t what an informative speech is intended to do. Similarly, if your persuasive speech is on the importance of voting in the next local election, an appeal to action clincher would probably be one of your stronger options.

8.5 – Examples of Conclusions

Here are two examples of conclusions. More examples can be found on the outlines at the ends of Chapters 12, 13, and 15.

Informative Speech Conclusion

Topic: Anxiety

Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people do not enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be more true, “Worry does not relieve tomorrow of its stress; it merely empties today of its strength.”

Persuasive Speech Conclusion

Topic: Adopting a Rescue Animal

I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it is a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: “You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.”

Something to Think About

Read out loud one of the example introductions earlier in the chapter, and time your reading. If an introduction should not be longer than about 10%-15% of the total speech time, how long would the speech attached to this introduction be? (You’ll have to do the math!) If you had to give a shorter speech using this introduction, how would you edit it to make it for the time limit but still be an effective introduction?

Final Note: If you are wondering about the photo at the beginning of this chapter, it is of the headstone of poet Emily Dickinson in Amherst, Massachusetts. Her parting words, as shown on the marker, were “Called Back.” That was her “life” conclusion. One of the authors is a huge Emily Dickinson fan, took the photo on a trip to New England, and loves to include quotations from her poetry.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

15 Powerful Speech Ending Lines (And Tips to Create Your Own)

Hitiksha jain.

• Public Speaking , Speech Writing

A powerful speech ending line helps you recapture the essence of your speech: your main points and the purpose of why you spoke.

Basically, it is a summary of your dominant points. 

The words you say at the beginning, and especially at the end of your talk will be remembered longer than any other part of your speech. (This doesn’t mean the body of your speech has no importance.)

The beginning of your speech needs to be strong because it grips the attention of your audience. If that falls apart, they might lose interest in your speech. To avoid such a situation, here’s an article on 15 Powerful Speech Opening Lines (And How to Create Your Own) that you can refer to.

It has happened time after time- a speaker has concluded his speech with no conclusion or a simple “Thank you!” which made their impactful and amazing speech entirely fall apart.

An ineffective conclusion or no conclusion makes your speech lose its charm and the energy that has been created. This leaves your audience in a state of confusion and disappointment. 

Remember, the conclusion of your speech is NOT the time to introduce new points or new supporting evidence; doing so will all the more confuse the listeners. 

Instead, a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them. Meaning, it’s the final touch that makes your speech stand out and memorable.

So, how can you end your speech with a bang? To discover it, let’s jump in to the 15 powerful speech ending lines and ways to create your own:

1) Abraham Lincoln

Speech ending line: “And this nation under God shall have a new birth of freedom and that government of the people, by the people, for the people shall not perish from the Earth.”

How to use The Rule Of Three to end your speech?

The Rule of Three is an effective technique that allows you to express your ideas more completely by emphasizing your points and increasing the memorability of your message.

Dale Carneige once said, 

“Tell them what you are going to tell them, tell them, then tell them what you just told them.”

Information when presented in a group of three sticks in our head better than say, groups of four or five.

The answer is simple! We humans are generally good at pattern recognition and three is the smallest number needed to make a pattern. When used at the end of a speech, you can create maximum impact, (obviously) if said in a proper tone of voice. 

Repeating your ideas can make your message more persuasive, memorable, and entertaining.

Since, the conclusion is your last chance as a speaker to drive home your ideas, you need to repeat and emphasize phrases, sentences and words to make others remember your key message. 

The repetition of phrases and sentences should be such that it creates a micro story of your entire speech. 

If you are trying to incorporate the rule of three in your speech and need guidance to do so. Here’s an article on The Power of the Rule of Three in Speech Writing that might help you!

2) Simon Sinek

Speech ending line: “Listen to politicians now, with their comprehensive 12-point plans. They’re not inspiring anybody. Because there are leaders and there are those who lead. Leaders hold a position of power or authority, but those who lead inspire us. Whether they’re individuals or organizations, we follow those who lead, not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it’s those who start with “why” that have the ability to inspire those around them or find others who inspire them.”

How to mark an end of a speech with a story?

Telling stories can do wonders in making your speech a memorable one. Because we as humans relate to stories. 

Using an effective and persuasive story at the end can engage the audience, evoke empathy, increase trust and motivate action.

Your story should be crafted in such a way that it sums up your entire speech. But don’t forget, it needs to be short and sweet.

You can start your story by saying, “Let me tell you a story that illustrates what I have been talking about…”

To make your speech/story worth remembering, you can try these various storytelling approaches mentioned in this article- 9 Storytelling Approaches For Your Next Speech or Presentation .

3) Les Brown

Speech ending line: “If you want a thing bad enough To go out and fight for it, Work day and night for it, Give up your time and your peace and Your sleep for it

If only desire of it Makes you quite mad enough Never to tire of it, Makes you hold all other things tawdry And cheap for it

If life seems all empty and useless without it And all that you scheme and you dream is about it,

If gladly you’ll sweat for it, Fret for it, Plan for it, Lose all your terror of God or man for it,

If you’ll simply go after that thing that you want. With all your capacity, Strength and sagacity, Faith, hope and confidence, stern pertinacity,

If neither cold, poverty, famished and gaunt, Nor sickness nor pain Of body or brain Can turn you away from the thing that you want,

If dogged and grim you besiege and beset it, You’ll get it.”

How to end a speech with a poem?

This works similar to the notion of storytelling. 

You can end your speech with a poem that summarizes your entire speech. To do this you can either make your own or select the one that works the best for your speech. If you select one, remember to cite the source.

While reciting a poem add emotions and drama to your words, raise your voice on a key line of the poem and pause whenever required.

Poetry is a powerful way to get your point across because it helps you create an impression in your audiences’ mind. If you are planning to tap into poetry for your next speech, we have written an article- Getting Your ‘Wordsworth’: Poetry in Public Speaking that you can review to get some tips on how to add a poem in your speech.

4) Sir Ken Robinson

Speech ending line: “There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.”

How to close a speech with a memorable quote?

Quotations are usually concise and memorable phrasing of an idea. (This is why we repeat and remember quotations, right?)

The sole reason to quote material is that it reinforces your ideas. A quotation offers a second voice echoing your claims which is more powerful than simply just repeating yourself.

So, your quote should be such that summarizes your main idea. You can quote words of an expert, a person who spoke before you at an event or something in your own words.

Tips for using quotations in your speech:

• Phrasing it correctly can help boost your credibility
• Don’t quote anything outside your context

Taking the above example of Sir Ken Robinson, the quoted words at the end of his speech summarized the heart of his speech.

5) Lera Boroditsky

Speech ending line: “It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also, “What thoughts do I wish to create?”

How to end a speech with a question?

You can try and engage your audience with questions that will get them thinking.

It is often effective to end with a rhetorical question that captures the message and leaves the audience thinking—especially one that directly ties in your CTA. For instance:

“What choice will you make when you leave here today? Will you ____(your key message), or will you go about your normal routine?”

See how Lera Boroditsky leaves her audience with a set of questions rattling around their minds.

6) Melissa Butler  

Speech ending line: “So I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you. Thank you.”

How to give a challenge close to your speech?

In the above example, Melissa Butler used a challenge close to force her audience to take action over something.

In this type of closing, you challenge your audience to apply whatever you spoke in your speech and engage them in thought or action.

A good way to do that is to make sure they know you’re aware of the challenges that exist, and that you have concrete and actionable solutions to it.

To do this, you can have a bit of a forceful tone of voice to make a failure process a learning one.

Do express your belief in them and focus on setting a high bar, but an achievable one.

7) Brian Kateman

Speech ending line: “You can change the world by ordering a smaller steak, or doing something more. But don’t just sit by and ignore what you already know. Consider eating less meat and be a reducetarian.

Save our planet, improve your health, and save a lot of animals.”

How to end a speech by giving a solution to a concern?

This type of closing is suitable for speeches where you talk about a problem and give a solution for the same.

First you introduce the problem and explain why the audience should be concerned about it.

While concluding, you provide a practical solution to the stated concern. 

Look at how Brian Kateman states a problem: The battle between vegans, vegetarians, and everyone else and ends up giving a pragmatic solution.

8) Anjelah Johnson

Speech ending line: “Really?! It’s funny because my finger didn’t do like that before I came in here.” “It’s okay honey, don’t worry. I’ll fix it for you, don’t worry.” (Imitates talking in Vietnamese) (Laughter) (Laughter) (Stops talking Vietnamese) “Oh, see? You look so pretty!” God bless, you guys.”

How to leave your audience with a good laugh?

Wouldn’t you love leaving your audience with a good laugh? Ending your speech with humor can help you to do so. 

But you need to use them with caution. Tell jokes that are related to your speech. And avoid telling offensive jokes.

You can add anecdotes and funny stories that have happened in real life since it’s easy to relate to and, if said in a correct manner, you can have your audience laughing while hitting your message home!

Tips to deliver a good humor:

• Surprise your audience by breaking their expectations with the help of a good setup and punchline. Setup creates a specific expectation in people’s minds and a punchline reveals the surprise. For instance, “I believe that each person can make a difference (setup), but it’s so slight that there’s basically no point (punch)”
• Try and impersonate your dialogues or the characters as it will make your listeners feel they are in the scene
• You can twist the literal meaning of a word. Example- Everybody looked up to me in college because I was the tallest of all
• You can also incorporate the rule of three that works similar to the setup and punchline technique i.e. setup, setup, punch. Take an example of Elicia Sanchez, “I was a super nerd when I was a kid. I liked video games, I liked comic books, I was the youngest mage in the D&D campaign I was part of with 30-year-olds at the Yardbirds in Centralia, Washington.”

Apart from this, always test and rehearse the humor that you are going to incorporate and ask for honest feedback. Also, make sure the jokes and stories you use add value to your point and are insightful

9) Yubing Zhang

Speech ending line: “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

How to end a speech using the circle theory?

Here, the idea is to take your audience on a journey and get them back to the place from where you started, making a circle.

Meaning, you refer back to what you started with (movie, words, quote).

Yubing Zhang begins her speech with- Life Begins at The Edge of Your Comfort Zone” and ends with the same. 

You can bookend your speech in different ways:

• You can end by referencing your opening
• Concluding words can contrast from your opening words.
• Open with a question and answer it at the end 

We have written an in-depth article on 7 Techniques to Bookending Your Speech: Guidelines and Examples . Review it for some inspiration!

10) BJ Miller

Speech ending line: “Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination.”

How to close a speech with an inspiring note?

Okay, let’s be real here. We humans are dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

Ending your speech with an uplifting talk that gives a ray of hope might encourage your audience.

“Inspiring your audience is all about helping them see their own vision, not yours.” Anonymous

If your hope is to inspire your audience then your material needs to be about them and ways on how they can grow .

To do so you can opt for stories or share your personal experiences to get your message alive, but you need to paint a picture of what your audiences’ vision is when it comes to themselves and how you can help them achieve that vision by your talk.

11) Dr. Shashi Tharoor

Speech ending line: “95% of our 12 year-olds across India can read and write. So the future looks good. And as far as the workforce is concerned, if we can get all these other pieces in place, we can say to the rest of the world, “We are coming.”

How to end your speech with facts?

Adding only facts in a speech can make it boring, right? Because there’s nothing entertaining about that.

Well, this wouldn’t be a case when you use the right facts in a proper way and at a proper time. 

Adding facts as a speech ending line can be a way through which you can re-engage your audience, leaving them mesmerized. 

Incorporate only those facts that are relevant to your topic because you don’t want to make them apathetic towards you.

Present your facts in a creative manner. For instance, asking a question after when you stated the fact, audience poll, or add humor.

Trying to add facts in your speech without making it sound boring? Here’s an article- 11 Steps to Add Facts in A Speech Without Making It Boring that can guide you. 

12) Cameron Russell

Speech ending line: “If there’s a takeaway to this talk, I hope it’s that we all feel more comfortable acknowledging the power of image in our perceived successes and our perceived failures.”  

How to leave your audience with a piece of advice?

This works similar to the fact concept.

Your advices should get your audience encouraged about something and not discourage them or make them feel incompetent.

Try to chunk your advice into simple steps that your audience can follow. Inject emotions, relate it to your own experience (if possible) and make it inspirational.

The sole purpose of giving advice is to help someone. Don’t forget that!

Because a lot of times the advice is created on the basis of expectation and not understanding others. To simplify it, you need to understand the problem that your audience is facing and then advise them keeping your expectations and judgements aside.

Look at how Cameron Russell makes people feel good about themselves by empowering them regardless of the topic.

13) Nora Mclnerny

Speech ending line: “But yes, absolutely, they’re going to move forward. But that doesn’t mean that they’ve moved on.”

How to use a title close to end your speech?

To give your speech a title close, your speech needs to have a provocative title that encapsulates your message memorably. 

Use the title of your speech as your closing words to stir your audience to think more fully about what they just heard, reinforcing the title of your speech mentioned earlier.

14) Alfred Chuang

Speech ending line: “A new world is on the horizon. And it will be more incredible than any of us can possibly imagine. Our greatest innovations are ahead of us, not behind. But we need great engineers to build that world for us. And that’s you. We need you to not give up. Ever. We need you to finish your projects. Done, done, done. We need you to leverage the power of an immigrant-rich workforce. And we need you all to be a little insane.”

How to make a direct call to action at the end of your speech?

A well constructed and presented speech is the one that changes people’s mind and ignites action.

The call to action comes right before the end of a persuasive speech. Here, you clearly tell the audience the role they can play after they leave your talk.

It serves as a road map that your listeners can follow after when they are thoroughly gripped to your idea. Because they exactly know what they need to do.

In the above example, you can see how Alfred Chuang delivered a powerful CTA, as he clearly explains what listeners can do to push his idea forward.

Barring this type of a CTA, the other forms include signing a petition, buying your product, visiting your website.

15) Barack Obama

Speech ending line: “So let’s get to work, people. Let’s bring this home. I love you, Philadelphia. Honk if you’re fired up, honk if you’re ready to go. Are you fired up?”

How to use an appeal to end your speech?

The most common closing for a persuasive speech can be an appeal for action.

You can shape your appeal according to who your intended audience is and the purpose of you talking to them.

One of the best ways to make an appeal is by tapping into their emotions in order to form a deeper connection with the listeners.

Avoid making your message too pushy. Instead, try and make your content relatable and valuable for them. This is when the audience is much more likely to pay attention to you.

Valuable reads: The Secret of Writing a Persuasive Speech 

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Final Thoughts

Depending on the type of speech you are presenting, you will be asking the audience for something. And that can be- asking them to act in a certain way, or to change their attitude towards a certain person or topic or simply make them understand what you’re trying to say.

Nonetheless, the conclusion of your speech is to leave the audience positively motivated towards you and the topic you have been presenting. 

Hopefully, these 15 examples will guide you to create your own speech ending line that is impactful.

Let us know in the comments below which one worked for you.

Still looking for inspiration? Check out this video we made on closing remarks:

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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How to Write a Concluding Paragraph for a Persuasive Essay

Last Updated: February 13, 2024 Fact Checked

This article was co-authored by Jake Adams . Jake Adams is an academic tutor and the owner of Simplifi EDU, a Santa Monica, California based online tutoring business offering learning resources and online tutors for academic subjects K-College, SAT & ACT prep, and college admissions applications. With over 14 years of professional tutoring experience, Jake is dedicated to providing his clients the very best online tutoring experience and access to a network of excellent undergraduate and graduate-level tutors from top colleges all over the nation. Jake holds a BS in International Business and Marketing from Pepperdine University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 184,111 times.

Giving an Overview

• If it helps, print out a copy of the body of the paper and highlight the main points to be summarized.

• For instance, "Gun laws should be changed to reflect the evolving needs of today's generations.”

• You can, however, create a call to action or end with a creative and engaging hook statement.

• Using the first sentence to restate the hypothesis in your introduction, in different wording
• Writing the next 2-3 sentence to summarize the key arguments made in your paper
• Having the last 1-2 sentences be a grand statement of conclusion, saying what your final findings are

Using Convincing Wording

• For instance, "Regular exercise reduces stress, improves your sleep, and promotes weight loss."

• For instance, instead of writing, "The traditional American Dream is not dead and gone," write, "The American Dream is not dead.”
• However, keep in mind that in some cases, more elaborate wording may be necessary to drive home your point.

Establishing the Relevance of Your Conclusion

• For example,"What will happen to small businesses as different industries continue to go digital?"

• For example, "Being environmentally responsible is a necessary step for all people, in order to save the parts of nature that we have left."

• For example, "If this competitive nature of school work were replaced with a more community-based learning approach, we might see happier, healthier children."

Community Q&A

You Might Also Like

• ↑ Jake Adams. Academic Tutor & Test Prep Specialist. Expert Interview. 20 May 2020.
• ↑ https://opentextbc.ca/writingforsuccess/chapter/chapter-10-persuasion/
• ↑ http://penandthepad.com/write-concluding-paragraph-persuasive-essay-college-1412.html
• ↑ http://examples.yourdictionary.com/parallel-structure-examples.html
• ↑ http://writingcenter.fas.harvard.edu/pages/ending-essay-conclusions
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/conclusions.html

About This Article

To write a concluding paragraph for your persuasive essay, you’ll need to briefly summarize your main arguments. Use the first sentence to restate your hypothesis from your introduction in different words. Then, spend 2 or 3 sentences reminding the reader of the main arguments you made throughout the essay. Use strong, simple language to emphasize your conclusion. You can also add a call to action or tell the reader what you think should happen as a result of your conclusions. For example, "If this competitive nature of school work were replaced with a more community-based learning approach, we might see happier, healthier children." For more tips from our Teaching co-author, including how to position your arguments within the bigger picture, read on! Did this summary help you? Yes No

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5 Keys to End Your Speech with a Great Call-to-Action

Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.

A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically.

In this article, we reveal the qualities of a strong speech call-to-action which will lead your audience to act.

What is a Speech Call-To-Action?

A speech call-to-action is an explicit appeal to your audience to take a specific action following your speech. A call-to-action is most often made at the conclusion of a persuasive speech.

“ If you have been persuasive and your audience is emotionally invested, the best time for action is now. ”

For example, you might call on your audience to…

• … adopt a new business process
• … sponsor an event
• … attend an event
• … fund a research initiative
• … register to vote
• … join a club
• … train for a marathon
• … read out loud to their children
• … donate money to a charity
• … travel to Saskatchewan
• … buy a fire extinguisher
• … eat more vegetables
• … use public transit

Guidelines for a Strong Speech Call-to-Action

Your call-to-action and your approach to delivering it may vary according to your audience and your speaking style. While there is no rigid formula, there are a number of  guidelines which will improve the effectiveness of your call-to-action.

• Make your call-to-action clear and direct.
• Have your audience act quickly.
• Lower barriers to action.
• Focus on benefits for your audience.
• Customize your call-to-action for each person.

1. Make your call-to-action clear and direct.

Don’t hint. Don’t imply. Don’t suggest.

It’s not a whisper-to-think-about- action; it’s a call-to -action.

Use direct language, and eliminate wishy-washy phrases.

• Instead of “Maybe you could think about joining…”, say “Join…”
• Instead of “It would be good to train for…”, say “Train for… “

Don’t assume that your audience will “figure out” what needs to be done. (I have made this mistake in the past and regretted it.) If members of your audience walk out of the room thinking “Wow, this sounds great, but I’m just not sure what to do…”, your call-to-action was not clear enough.

2. Have your audience act quickly.

If you have been persuasive and your audience is emotionally invested, the best time for action is now. The longer it takes to initiate the action, the more likely that your audience will lose motivation.

So, an ideal call-to-action is one which your audience can act on immediately, perhaps even before they leave the room. If this isn’t feasible, then aim for actions which can reasonably be completed (or at least started) within hours or a day or two.

3. Lower barriers to action.

To help your audience act quickly, eliminate as many (trivial or non-trivial) barriers as you can.

For example, ask the following questions about your audience.

• Do they need to sign up? Bring forms and pens and pass them out.
• Do they need to read additional information? Bring handouts, or copies of books, or website references.
• Do they need approval before they can act? Make the first call-to-action to organize the meeting with stakeholders.
• Do they need to pay? Accept as many forms of payment as possible.

A common psychological barrier is the perception that the suggested action is too big or too risky. This is a legitimate concern, and is often best handled by dividing the call-to-action into several small (less risky) actions.

For example, “train for a marathon” may be too large of a call-to-action for a non-runner. A better call-to-action would be to join a running club or train for a shorter race.

4. Focus on benefits for your audience.

“ A poor call-to-action undermines the effectiveness of your speech; a great call-to-action stirs your audience to act enthusiastically. ”

Always frame your call-to-action in the audience’s best interest.

For example, don’t say this:

• What I’d really like you to do is…
• It would make me so happy if you…
• My foundation has set a target of X that we can reach with your help…

Making you (the speaker) happy is (probably) not highly motivating for your audience.

Instead, say this:

• Build your financial wealth by…
• Make your community a safer place to live for yourself and your children by…
• When you volunteer, you build your skills and gain valuable experience…

Surround the call-to-action with a description of how their lives will be improved when they act. Paint a prosperous vision.

5. Customize your call-to-action for each person.

Audiences don’t act; individuals act. Rather than addressing the group as a whole, focus your call-to-action on each individual in your audience.

Suppose your goal is to have a new business process adopted. Each individual in the room may play a different role in accomplishing this.

• For the person who controls the budget, the call-to-action is to allocate the necessary funds.
• For the personnel manager, the call-to-action is to delegate staff to work on the initiative.
• For others, the call-to-action may be to attend in-depth training about the new process.

Audience analysis is critical . If you know who is in your audience, and understand their motivations and capabilities, you will be able to personalize the call-to-action for them.

Put it into Practice

By working on the planning and execution of the call-to-action in your speeches, you’ll become a more persuasive and effective speaker.

Look back to your last persuasive speech.

• Did you make a clear and direct call-to-action?
• Was your audience able to act quickly on it?
• Did you make an extra effort to lower barriers to action?
• Did you highlight the benefits for your audience?
• Did you address individuals rather than the group with a personal call-to-action?

If the answer to any of the above questions was “no”, then how could your call-to-action have been improved?

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11 comments.

This is a great article. I found in it very useful tactics. thanks a lot.

Brilliant!… can’t wait to put into action. thank you

I really like your tips #3 & 4 about focusing on audience benefits and lowering barriers to action.

Not sure how the tip about personalising the call-to-action should work though. Might you have (say) 3 calls to action if there are 3 decision-makers in the audience?

Very useful to my line of work. Thanks. Keep it up

What would be a good call to action for drug abuse?

Thank you, I found this very helpful in some situations. I definitely recommend this.

My teacher sent me here It really helped. Thank you for taking your precious time to make something to help others even though you didn’t have to. It is very much appreciated

Thank you soooo much it really helped me on my essay for school thank you so much .😊😊😊

I am working on reframing a call to action for a speech THANK YOU for the help ahead of time

How do you write a call-to-action about global warming?

I appreciate your six minute articles Thank you

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Scotland’s Censorship Experiment Threatens Free Expression

In 2002, the English journalist Ed West penned an essay entitled “Britain Isn’t a Free Country.” His evidence was straightforward: Through the aggressive enforcement of laws against hate speech, Britain was harassing, investigating and sometimes imprisoning its own citizens, effectively consigning the right to free expression to the dustbin of history.

West’s list of examples, which included some cases involving deeply unsympathetic racists and others that looked more like the criminalization of cultural conservatism, is worth revisiting now that Scotland has passed an especially expansive hate speech statute.

The new Scottish law criminalizes public speech deemed “insulting” to a protected group (as opposed to the higher bar of “abusive”), and prosecutors need only prove that the speech was “likely” to encourage hatred rather than being explicitly intended to do so. One can offer a defense based on the speech in question being “reasonable,” and there is a nod to “the importance of the right to freedom of expression.” But a plain reading of the law seems like it could license prosecutions for a comedian’s monologue or for reading biblical passages on sexual morality in public.

The law has attracted special attention because J.K. Rowling responded to its passage with a series of social media posts about transgender individuals that seemed to fall afoul of the law’s dictates. If they do, she wrote, “I look forward to being arrested when I return to the birthplace of the Scottish Enlightenment.”

My prediction is that neither Rowling nor any figure of her prominence will face prosecution. Rather, what you see in West’s examples is that the speech police prefer more obscure targets: the teenage girl prosecuted for posting rap lyrics that included the N-word or the local Tory official hauled in by the cops after posting to criticize the arrest of a Christian street preacher.

Which is, of course, a normal way for mild sorts of authoritarianism to work. Exceptions are made for prominent figures, lest the system look ridiculous, but ordinary people are taught not to cross the line.

Europe is often depicted as caught between an embattled liberal order and a post-liberal form of populism. But the reality is that there are two incipient European post-liberalisms, both responses to the challenges of managing aging, anxious societies being transformed by mass migration. One is the right-wing politics of national identity; the other is a more technocratic attempt to maintain social peace through a regime of censorship.

Scotland is experimenting with the second option. Both could usher out the liberal age as we have known it.

Lydia Polgreen

Ramy Youssef’s ‘S.N.L.’ Monologue Was a Love Letter to Muslim America

It is a rare thing in our rapidly secularizing country to be confronted with piety and devotion in popular culture. So it was a surprise, and a balm, to watch a man who prays daily and talks openly about his devout faith storm a bastion of earthly godlessness: “Saturday Night Live.”

I am referring, of course, to the comedian Ramy Youssef, who hosted the show on what he described in his opening monologue as “an incredibly spiritual weekend,” noting Ramadan, Easter and the arrival of a new Beyoncé album.

“I’m doing the Ramadan one,” he quipped, to peals of laughter, unspooling a very funny bit about how loving Muslims are. Youssef has mined his experience as a believer among the profane in gentle standup specials and a namesake sitcom. His entire monologue glowed with a welcoming warmth — Muslims, he seemed to say: We’re just like you.

In a country that is supposedly obsessed with diversity and inclusion, it is remarkable how rare it is to hear from a practicing Muslim in America.

Surveys by the Institute for Policy and Understanding, a nonpartisan research organization focused on Muslim Americans, have consistently found that Muslims are the most likely group to report religious discrimination in the United States. According to a Pew survey conducted in 2021, 78 percent of Americans said that there was either a lot or some discrimination against Muslims in our society. Muslims are no more likely to commit crimes than members of any other group, but crimes in which Muslims are suspects get outsized media coverage, research has shown .

It is no surprise, then, that Islamophobia is perhaps the most tolerated form of religious prejudice. Right now, Senate Republicans appear to have persuaded several Senate Democrats to vote against a Muslim judicial nominee after smearing him, with no evidence at all, as an antisemite.

Many of the skits that toyed with religion on “S.N.L.” on Saturday were funny — Ozempic for Ramadan! Genius. But part of me winced through them as well, because I saw in Youssef something that other members of minority groups have had to do to “earn” their place in the safety of the mainstream: the performance of normalcy, of being nonthreatening and sweet, the requirement to prove that your community belongs in America just like everyone else’s.

I loved Youssef’s monologue, in which he bravely pleaded, “Please, free the people of Palestine. And please, free the hostages. All of the hostages.”

“I am out of ideas,” Youssef declared toward the end of his monologue. “All I have is prayers.”

To which this nonbeliever can only say: Same, Ramy. Same.

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Nicholas Kristof

Israel’s Attack on Aid Workers Can Only Make Hunger in Gaza Worse

The Israeli strikes that killed seven aid workers overnight as they tried to avert famine in Gaza will be much debated, but three points seem clear to me.

First, the killings reinforce the widespread criticism that Israeli forces often appear to act recklessly in Gaza, with too little concern for civilian casualties. The latest deaths were unusual in that they included foreigners, even an American, but there is nothing new about Israeli strikes killing aid workers in Gaza: At least 196 humanitarian workers have been killed in Gaza and the West Bank since the war began in October, the United Nations says.

Second, the tragedy will compound the hunger crisis in Gaza that is already leading to deaths from starvation and risking both famine and epidemics. The result is that just as famine looms and children are dying, international efforts to ease it may be reduced, not amplified.

Third, Israeli credibility will take another hit, and America’s with it. Some elements of the Israeli narrative are entirely accurate: Hamas started the latest round of fighting and uses civilians as human shields. But Israel also argues that it is doing everything possible to reduce civilian casualties, and that is hard to argue in this case — and this is also an embarrassment for the Biden administration, which provides an endless flow of weaponry for airstrikes like these (although the origin of the particular weapons that killed these seven workers is unclear for now).

The seven people worked with World Central Kitchen, a charity founded by chef José Andrés, and were in clearly marked vehicles . The nonprofit group, which has now suspended its aid efforts in Gaza, said that it had cleared its movements with Israeli forces, and The Financial Times reported that the vehicles were hit over a two-kilometer stretch, implying targeting by multiple strikes rather than a single errant missile. Prime Minister Benjamin Netanyahu of Israel has promised an investigation.

The killing of humanitarians puts aid groups in an impossible situation. The organizations focus on easing suffering, yet they also must look after the safety of their own people. If Israel continues to kill aid workers at such a pace, it will be very difficult to distribute aid to the people who need it.

And increasingly, it may be essential to have trained aid workers to provide special emergency foods to children with severe acute malnutrition. All that is now uncertain.

The Biden administration is issuing tougher statements about the situation, but President Biden still seems unwilling to use his leverage to press Israel to ease up. Politico reported on Monday that the U.S. government is considering a major new weapons sale to Israel.

Michelle Cottle

Opinion Writer

An Abortion Rights Vote May Not Be Enough for Biden in Florida

Just when you thought it was safe to ignore Florida politics, up pops the state Supreme Court with an abortion-rights decision seemingly designed to provoke electoral turmoil this year.

The court allowed a six-week abortion ban to go into effect while ruling that Floridians can vote in November on a state constitutional amendment to protect abortion access before fetal viability (around 24 weeks). The combined rulings immediately shoved reproductive rights to the political front lines. But how will things shake out in this increasingly red state ? And not to make everything about the presidential race, but how much could it help President Biden?

The issue of reproductive rights has been a boon to Democrats pretty much everywhere it has appeared on the ballot, directly or otherwise, since the death of Roe v. Wade. And there’s reason to be optimistic that Florida’s amendment will succeed as well. Though passage requires at least 60 percent support, a November poll by the University of North Florida put support at 62 percent, including 53 percent of Republicans. And that was before things got real with the court ruling.

But can this new wrinkle save Biden there? I mean, this is Florida. The state didn’t show him the love in 2020, and more generally, its Democratic Party has been a hot mess for several years. Registered Republicans now outnumber Democrats by nearly one million . In 2022, Floridians re-elected Gov. Ron DeSantis with almost 60 percent of the vote. Ron. DeSantis .

More troubling, Republican state lawmakers have shown themselves happy to thwart the will of the public to tilt the field in their team’s favor. (See: voting rights of felons who have completed their sentences.) And it is the adopted — and spiritual — home of perhaps the ultimate Florida Man, Donald Trump. (When thinking of the MAGA king kicked back in his so-called Southern White House, I like to picture him with a state-appropriate mullet.)

With the proper mix of sweat and strategy, abortion rights advocates and Dems should be able to save reproductive rights in the state — not to mention force Republicans to burn time and cash there. But pry it away from Trump? That feels like a reach.

Zeynep Tufekci

A Farm Worker With Avian Flu Means a Rapid Response Is Urgent

The discovery of the country’s second human case of H5N1 avian flu, found in a Texas dairy farm worker following an outbreak among cows, is worrying and requires prompt and vigorous action.

While officials have so far said the possibility of cow-to-cow transmission “cannot be ruled out,” I think we can go further than that.

The geography of the outbreak — sick cows in Texas, Idaho, Michigan, Ohio and New Mexico — strongly suggests cows are infecting each other as they move around various farms. The most likely scenario seems to be that a new strain of H5N1 is spreading among cows, rather than the cows being individually infected by sick birds.

Avian flu is not known to transmit well among mammals, including humans, and until now, almost all known cases of H5N1 in humans were people in extended close contact with sick birds. But a cow outbreak — something unexpected , as cows aren’t highly prone to get this — along with likely transmission between cows, means we need to quickly require testing of all dairy workers on affected farms as well as their close contacts, and sample cows in all the dairy farms around the country.

It is possible — and much easier — to contain an early outbreak when an emergent virus isn’t yet adapted to a new host and perhaps not as transmissible. If it gets out and establishes a foothold, then all bets are off. With fatality rates estimated up to 50 percent among humans, H5N1 is not something to gamble with.

Additionally, H5N1 was found in the unpasteurized milk of sick cows. Unpasteurized milk, already a bad idea, would be additionally dangerous to consume right now.

Public officials need to get on top of this quickly, and transparently, telling us the uncertainties as well as their actions.

The government needs to gear up to potentially mass-produce vaccines quickly ( which we have against H5N1 , though they take time to produce) and ensure early supplies for frontline and health care workers.

It’s possible that worst-case scenarios aren’t going to come true — yet. But evolution is exactly how viruses get to do things they couldn’t do before, and letting this deadly one have time to explore the landscape in a potential new host is a disastrously bad idea.

Mike Johnson Is Trying to Explain Simple Math to the Far Right

I come today not to bury Mike Johnson, but to praise him.

No. Seriously. I mean it.

Johnson, the House speaker, sat down with Trey Gowdy of Fox News over the weekend to discuss “realistic expectations” for Republicans in this era of narrowly divided government.

Quipping that he was there as an “ambassador of hope on Easter Sunday,” Johnson offered “three simple things” his party should be focusing on: No. 1, “Show the American people what we’re for. Not just what we’re against.” No. 2, “We have to unite. We have to stand together.” And No. 3, “We’ve got to drive our conservative agenda and get the incremental wins that are still possible right now.”

Nos. 1 and 2 are the sort of meaningless boilerplate politicians are forever blathering about. But No. 3 was clearly the core message of his mission, and he really leaned in, repeatedly noting that his team’s right-wingers — with whom he has long identified, mind you — need to come to terms with the political reality of holding “the smallest majority in U.S. history.”

“We got to realize I can’t throw a Hail Mary pass on every single play,” he said, with that mild manner and beatific smile that makes him seem thoughtful and genial even when he’s speaking harsh truths. “It’s three yards and a cloud of dust. Right? We’ve got to get the next first down. Keep moving.”

Southerners do love their football metaphors.

When asked about Representative Marjorie Taylor Greene’s motion to remove him, he acknowledged that she is “very frustrated” with how certain negotiations have gone of late, especially when it comes to spending. “Guess what? So am I,” he said. But with Republicans clinging to the majority by their fingernails, “we’re sometimes going to get legislation that we don’t like.”

This kind of squish talk isn’t very MAGA. And working with Dems is what got the previous speaker kicked to the curb. (Poor Kev.) But Johnson is in some ways in a better spot than was Kevin McCarthy. A smattering of Democrats have suggested they would save Johnson from a coup attempt, especially on a key issue such as funding Ukraine. Plus, ousting another speaker so soon would only lock in House Republicans’ rep as a bunch of hopeless chaos monkeys — not a shrewd move in an election year.

This is not to say that Johnson is shaping up to be an effective or competent speaker. But it takes a certain courage to talk reality — and math — to today’s House Republicans. Kudos to him for going there.

David French

There’s Valuable Speech on Social Media, Even for Kids

Last week I wrote a rather long column arguing that blanket bans on social media for children are a bad idea, even if you are persuaded (as I am) that smartphones and social media are a significant reason for increasing childhood mental health struggles. My basic point was simple: The First Amendment rights of children and adults are too precious to diminish, especially when there are less restrictive alternatives for combating the problem.

I received an enormous amount of helpful feedback, but I want to briefly highlight one response. The American Enterprise Institute’s Brad Wilcox posted a thread on X that began like this: “Could not disagree more w/ @DavidAFrench here, partly because he doesn’t fully ack how much the teen problem w/ social media is not just about the message(s) but the *medium* itself. Social media does not function like some debating society for teens.”

I respect Wilcox greatly, and he’s got many valuable things to say about kids and social media, but he’s wrong in one key respect: Social media is, in fact, a debating society for teens, just as it is for adults. It’s often a miserable and contentious debating society, but social media is where an immense amount of our nation’s substantive debates takes place. Kids debate one another, and they read adult debates.

Protecting political speech is a core purpose of the First Amendment. As the Supreme Court held in Garrison v. Louisiana , “Speech concerning public affairs is more than self-expression; it is the essence of self-government.” One reason children enjoy First Amendment rights is that they are essentially citizens in training. They have to learn how to engage in political debate.

There are certainly issues with the medium itself, and there are ways to combat the pernicious effects of the medium without obliterating access to the content. The First Amendment, for example, permits reasonable and content-neutral restrictions on the time, place and manner of freedom of expression, and it’s easy to see a valid ban on smartphones during school hours. It’s also worth considering whether certain features of social media — such as infinite scroll — could be limited.

But it’s important to note that time, place and manner restrictions can’t function as a form of disguised content discrimination. If you’re looking for reasons to ban social media because of what’s on the platform, then you’re playing a dangerous constitutional game.

Jessica Grose

The Christians Who Aren’t Buying Donald Trump’s Sales Pitch

Last week, former President Donald Trump hawked his “God Bless the USA Bible” in a video posted to social media , stating “we must make America pray again.” In a story published today, The Times’s Michael C. Bender notes that Trump — despite a background few would call pious — “is framing his 2024 bid as a fight for Christianity, telling a convention of Christian broadcasters that ‘just like in the battles of the past, we still need the hand of our Lord.’”

A new report on religious change in the United States from The Public Religion Research Institute suggests that Trump’s attempts to tie Christianity tightly to a particular set of Republican political values may be turning some Americans away from Christianity.

P.R.R.I. surveyed Americans who left their childhood religions to become “unaffiliated,” a group that includes people who call themselves atheists, agnostics and nothing in particular. The vast majority of people who become unaffiliated are Christians. While the largest percentage say they left religion because they no longer believe the religion’s teachings, 47 percent of those who became unaffiliated say they did so because of negative treatment or teaching about L.G.B.T.Q. Americans, and 20 percent say they became unaffiliated because their church or congregation became too focused on politics.

“Among white Christian groups, the largest decline in the past decade took place among white evangelical Protestants, whose numbers saw a 3 percentage point decrease, from 17 percent in 2013 to 14 percent in 2023. In 2023, the percentages of white mainline/non-evangelical Protestants (14 percent) and white Catholics (12 percent) remain largely similar to those of 2013,” according to P.R.R.I.’s survey. Trump has frequently and closely aligned himself with white evangelical Christians.

P.R.R.I.’s findings align with what I learned last year when reporting on those leaving religion. As one woman I spoke to put it, she became less religious “because evangelicals became apostates who worship Trump, nationalism and the Republican Party.” Trump promoting a Bible is just another example of his modus operandi: He may make a quick buck, but at what cost to the institution in the long run?

Whether it’s a political or religious institution, the outcome always appears to be the same.

Patrick Healy

Deputy Opinion Editor

Have Swing Voters Stopped Listening to Joe Biden?

Every Monday morning on The Point, we kick off the week with a tipsheet on the latest in the presidential campaign. Here’s what we’re looking at this week:

One of the worst things that can happen to a president seeking re-election is to have voters stop listening to you. As the campaign unfolds this week, I’m curious whether President Biden says or does things that really command attention from voters, and in particular might be persuasive to swing voters.

My curiosity stems from reading the latest polls and my colleague Nate Cohn’s article on Saturday. This is how Nate summed up Biden’s standing in the race since his strong State of the Union speech on March 7: “It has gotten harder to see signs of any Biden bump. Taken together, new polls from Fox , CNBC and Quinnipiac suggested that the presidential race was essentially unchanged, with Mr. Trump still holding a narrow lead nationwide. The president’s approval rating doesn’t seem discernibly higher, either.”

Now, State of the Union speeches themselves rarely produce a bump. But Biden was a new man in March, with a sharper message, lots of campaigning, strong ads and any number of Trump comments to whack. Yet we enter April with Trump in a narrow lead.

Something is not working for Joe Biden right now. Trump is behind him in campaign money , tied up in court, making crazy comments and posting videos showing Biden hogtied. For all that, Biden doesn’t seem to have changed large numbers of minds. Are voters still listening to the president?

Previous presidents who lost re-election, including Trump, George H.W. Bush and Jimmy Carter, struggled to persuade voters they were effective and sympathetic. In their own ways, the three men were seen as all talk, no action, and that’s what some progressive Democrats and young voters think about Biden’s handling of the war in Gaza. While his administration is talking tougher about Prime Minister Benjamin Netanyahu of Israel, the bombs keep falling on Gaza (and more American bombs are on the way) and the aid keeps being blocked from reaching starving people.

And it’s not just Gaza: It’s immigration, abortion rights and, especially, the economy. Nate Silver had a striking chart last week showing how “even as consumer and investor sentiment has improved, President Biden’s approval rating hasn’t , or at least it hasn’t by much .”

Right now, Biden doesn’t have the same galvanizing, persuasive political narrative for swing voters that he had in 2020 — I think Trump nostalgia is very real — nor does he have the results enough voters want. Some voters have already written him off because of his age. But I think the bigger threat to re-election is that more voters will stop listening to him if he doesn’t offer a stronger narrative and stronger results.

Speech: Gender equality – just, prudent, and essential for everything we all aspire to

Closing remarks by un under-secretary-general and un women executive director sima bahous to the 68th session of the commission on the status of women, un headquarters, 27 march 2024..

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[As delivered.]

You have arrived at Agreed Conclusions for CSW68 [the 68th session of the Commission on the Status of Women] —congratulations! As the world was watching, you showed the very best of the multilateral system, and you came together to advance critical normative work for women and girls everywhere. You have recognized the inequalities that impact the lives of women and girls living in poverty and the solutions we have and we need to address them.

And you agreed that these inequalities do not define us, but that we are defined by wanting to urgently overcome them.

You adopted robust Agreed Conclusions [advance unedited version] , a blueprint that envisages a world with greater financial inclusion, increased spending on social protection, increased stability, equal opportunities, and great hope, rights, and freedoms for women and girls everywhere. A world that will no longer accept that one in ten women lives in poverty. A world that will accelerate the investment in women and girls and that urgently pursues the realization of the fundamental rights of all women and girls to live in peace and prosperity everywhere.

This is a special moment. I thank you all for your dedication and determination to bring this CSW68 to a successful close.

I thank His Excellency Ambassador Antonio Manuel Revilla Lagdameo of the Philippines for his able leadership as Chair of the Commission, together with the very able Vice Chairs, their Excellencies Ms. Yoka Brandt of the Netherlands, Ms. María Florencia González of Argentina, Mr. Māris Burbergs of Latvia, and Ms. Dúnia Eloisa Pires do Canto from Cabo Verde.

A special deep appreciation goes to Her Excellency Ms. Yoka Brandt of the Netherlands for her most skilful facilitation. Her Excellency, you would agree, shepherded you with grace and determination to reach the Agreed Conclusions. I also would like to thank her able team, in particular Robin De Vogel, for their support.

The Agreed Conclusions will only have value in as much as their implementation in countries makes a difference in the lives of women and girls, and in as much as they contribute to accelerating progress on the SDGs [Sustainable Development Goals] . We are a mere six years away from 2030. Gender equality remains our best chance to reach them.

I hope that you will use the Agreed Conclusions as you discuss the Pact for the Future , and that you will be bold and ambitious in advancing them, as we head to the Summit of the Future in September, to the Fourth International Conference on Financing for Development in 2025, and, of course, the 30th anniversary of the adoption of the Beijing Declaration and Platform for Action next year.

This year’s CSW had two heads of state, three vice-presidents, and more than 100 ministers in attendance. Nearly 4,000 delegates in total contributed to the different deliberations.

We had a record number of close to 5,000 civil society representatives, the second highest number we have ever recorded. We saw more than 1,000 side events and parallel events. Partners came together to share experiences and dreams, and also to recommit.

And we benefitted from the creativity, energy, and substantive contributions from the youth delegates, including adolescent girls, who brought a fresh perspective to this year’s CSW . Upholding the Youth Forum and youth space is integral to our work here, which should be strengthened as part of the official Programme of Work of this Commission.

We also welcomed the adoption of the Resolution on women, the girl child, and HIV and AIDS , led by SADC [the Southern African Development Community], and commend Member States’ commitment to increase investment in gender equality and the empowerment of women in the HIV response.

It is not my wish to dampen this moment. Yet, in a world of cascading crises, de-democratization, gender equality backlash, and restricted civic spaces, women and girls will continue to be disproportionately impacted.

It makes the work you have done here all the more important.

I opened this CSW calling for a ceasefire in Gaza . I close it by reiterating this call and the call of the Security Council two days ago, for an immediate ceasefire, unhindered access to humanitarian assistance, the release of all hostages, and for peace. Sustainable, just peace for all women and girls everywhere must be our collective priority. In Gaza, in Sudan, in Haiti, in Ukraine, and elsewhere in the world.

UN Women stands with every woman and girl everywhere who is facing the scourge and the consequences of war and conflict.

We stand with all women peacebuilders, negotiators, human rights defenders who continue to pursue justice for women and girls—often at high personal cost.

As we close this session, we begin to turn our attention to next year when you will discuss 30 years since the adoption of the Beijing Platform for Action .

The scale of our ambitions, your ambitions for Beijing plus 30, must match the scale of our and your responsibility to achieve equality for every woman and girl, in all their diversity, not in 300 years, not in 100 years, not in 50 years, but urgently—now. There is much work to be done and much reward in doing it.

I look forward to working with the new CSW Bureau who will take this forward.

So, let us leave this room as collective champions for gender equality. Let us find new ways to do more, together, to accelerate progress and strengthen our partnerships.

And let us make the case, powerfully, for equality. Let the world hear what we have asserted over the past two weeks: that gender equality is just and prudent, and essential for everything we all aspire to.

I thank you.

• 2030 Agenda for Sustainable Development
• Executive Director
• Commission on the Status of Women
• Sustainable Development Goals (SDGs)
• Financing for gender equality
• Women’s rights
• Economic empowerment
• Gender equality and women’s empowerment
• Governance and national planning
• Human rights
• Intergovernmental processes
• UN Women administration

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