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Staffing Agency Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

  • Staffing Agency Business Plan Home
  • 1. Executive Summary
  • 2. Company Overview
  • 3. Industry Analysis
  • 4. Customer Analysis
  • 5. Competitive Analysis
  • 6. Marketing Plan
  • 7. Operations Plan
  • 8. Management Team
  • 9. Financial Plan

Start Your Staffing Agency Plan Here

You’ve come to the right place to create your staffing agency business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their staffing agencies.

Below are links to each section of your staffing agency business plan template:

Next Section: Executive Summary >

Staffing Agency Business Plan FAQs

What is a staffing agency business plan.

A staffing agency business plan is a plan to start and/or grow your staffing agency business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your staffing agency business plan using our Staffing Agency Business Plan Template here .

What Are the Main Types of Staffing Agency Companies?

There are many types of staffing agency companies. Some staffing agencies will focus on a particular industry, such as clerical jobs. Other staffing agencies focus on executive job placement, while others will offer a wide range of services across all industries. Some even offer human resource functions, such as payroll, benefits administration and risk management.

What Are the Main Sources of Revenue and Expenses for a Staffing Agency Business?

The primary source of revenue for staffing agencies are the fees it charges clients to place them in a job and the revenue it receives from businesses that hire them to find and recruit suitable staff for their business.

The key expenses for a staffing agency business are the costs to market the business, as well as payroll for the support staff. Other expenses will be the rent, utilities, and overhead costs for the physical office space.

How Do You Get Funding for Your Staffing Agency Business Plan?

Staffing agency businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Angel investors and other types of capital-raising such as crowdfunding are other common funding sources. This is true for an employment agency business plan and specialities like a healthcare staffing agency business plan.

What are the Steps To Start a Staffing Agency Business?

Starting a staffing agency business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Staffing Agency Business Plan - The first step in starting a business is to create a detailed staffing agency business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your staffing agency business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your staffing agency business is in compliance with local laws.

3. Register Your Staffing Agency Business - Once you have chosen a legal structure, the next step is to register your staffing agency business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your staffing agency business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Staffing Agency Equipment & Supplies - In order to start your staffing agency business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your staffing agency business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful staffing agency business:

  • How to Start a Staffing Agency Business
  • How to Open a Staffing Agency Business

Where Can I Get a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan  PDF template here . This is a business plan template you can use in PDF format.

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Staffing Agency Business Plan

Executive summary image

As the job market becomes increasingly competitive, businesses are looking for innovative ways to attract and retain top talent. It is where your staffing agency will become profitable.

Are you looking to start writing a business plan for your staffing company? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a staffing agency business plan template for you to help in start writing yours.

sample business plan

Free Staffing Agency Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How To Write A Staffing Agency Business Plan?

Writing a staffing agency business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the whole business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, management team:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon..

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview, But there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

  • The name of the staffing agency and the type of agency you want for example are you writing it for a nurse staffing agency, medical staffing agency or any direct hiring firm.
  • Company structure of your staffing agency whether it is LLC, partnership firm, or some other.
  • Location of your staffing company and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your recruitment business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your Recruitment agency business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan

4. Products And Services

The product and services section of a staffing company business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Create a list of the services that your staffing agency will offer, which may include all the services for example, will the agency offer temporary staffing, temp-to-perm staffing, direct hire placement, or a combination of these services?
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For instance, do you need a full-time HR or some other personnel specific for interviews?

Screening and Placement Process:

Overall, the product and services section of a recruitment firm business plan should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key points to include in your marketing plan:

The partnership is a blessing:

Have a competitive fee structure:, marketing strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business operations. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, client management:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your staffing business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the staffing agency. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan , it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the staffing industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your employment agency business should only include relevant and important information that supports the main content of your plan.

Download a sample staffing agency business plan

Need help writing your business plan from scratch? Here you go; download our free staffing agency business plan pdf to start.

It’s a modern business plan template specifically designed for your staffing agency business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

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This staffing agency business plan sample will provide an idea for writing a successful staffing agency business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready staffing business plan to impress your audience, then download our staffing agency business plan pdf.

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Frequently asked questions, why do you need a staffing agency business plan.

A business plan is an essential tool for anyone looking to start or run a successful recruitment business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your staffing agency.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your agency.

How to get funding for your staffing agency business plan?

There are several ways to get funding for your staffing business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria first before you can apply for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your staffing agency, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought options for startups.
  • Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your staffing agency business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your employment agency business plan and outline your vision as you have in your mind

What is the easiest way to write your staffing agency business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any staffing agency business example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Employment Agency Business Plan

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All About People

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

All About People (AAP) began out of the desire to contribute to this community, just as communities have fed All About People’s proprietor over the years. Although originally from a larger market, the proprietor realizes the need in the southern Willamette Valley for a personnel agency that fills a void left by other temporary and permanent placement agencies. AAP matches specifically skilled workers with clients, saving businesses time and money, while providing for its employees with honesty and honor. This requires a high level of communication. It means asking open-ended questions and listening, not talking. This means knowing the local market so AAP can really serve each client and employee, not just “sell” them our goods. AAP is quality service.

The long-term vision includes a number of offices throughout the southern Willamette Valley. The proprietor sees the challenge in this vision, not in the growth itself, but in training and encouraging all AAP personnel to treat each client and employee with the same care and with the same level of communication.

Managing our Growth AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan. During the past couple of years the proprietor provided all services. In Year 1, the company will add a part-time office staff person and an employment specialist. In response to this growth, AAP will have a procedures manual for in-house staff to assure that the information is clear. In addition, AAP will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. Year 2 projections include a receptionist, another employment specialist, and a field representative. In Year 3, AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

The Market AAP is structured like other temporary and permanent placement agencies. However, it will serve clients with needs for select, specialized professionals rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people, but there are none for the Willamette Valley. AAP has five divisions, targeting the following areas of expertise:

  • Editors/Writers

Event Planners

Graphic Artists

  • Interpreters/Translators.

Services AAP will handle recruiting, including reference checks, skills evaluation, preliminary interviewing,  and screening of all employees for its clients. AAP acts as an extension of the client’s human resource department, assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Financials The company’s start-up requirements are $55,464, of which $7,600 will be provided for by the owner’s personal investment. The rest will be obtained through loans.

We expect to be able to charge a 50% markup to our business clients. Thus, if an employee is being paid $10 per hour, we are charging the client $15 per hour. The company predicts that it will be able to produce sales of approximately $300,000 by Year 3. The company does not have any direct cost of sales; we track payments to placed individuals as regular payroll.

Sbp, employment agency business plan, executive summary chart image

1.1 Objectives

AAP is structured like other temporary and permanent placement agencies. However, we serve clients with needs for select specialized professionals, rather than clerical or light industrial workers. Several businesses in Portland, Oregon provide a similar service to specific groups of people. AAP followed the model of one placement firm described below.

A contract engineering firm places temporary workers who are hardware and software engineers. Employees earn between $80- $100 per hour and approximately seven employees are placed per month. The firm recruits through its website, advertises in newspapers, magazines, and trade publications. Incentives offered to contingent workers include medical, dental, and disability insurance, 401(K), and a reference finder’s fee for placement referrals. They find their employees are 60 percent male, 40 percent female, and ages spread evenly.

AAP serves the business client by locating a professional worker, interviewing and screening that worker, setting up interviews if necessary, and administering all hiring paperwork. The company runs payroll and bills the client bi-monthly. AAP will also manage the professional, staying in close contact with the client and communicating with the worker regarding any personnel issues that may arise.

The professional worker is served with employment opportunities at no cost; pay rates that are within industry standards; and health insurance may be purchased, if a worker becomes eligible, at a group rate starting at $124/mo. AAP will pay $65/mo for any coverage chosen from the group package.

1.2 Mission

All About People’s mission is to contribute to the community by filling a need for specialized, professional, contingent workers. The company will provide workers with a safe and independent environment. It will also provide businesses with a high-caliber of employee available for project or permanent work. All About People listens to individual needs and customizes personnel solutions for both businesses and workers.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

AAP is a temporary and permanent placement personnel agency working solely with skilled, professional workers and Willamette Valley businesses. AAP differs from other temporary and permanent placement agencies because of our skilled workers. The company believes that the temporary industry pays only cursory attention to providing businesses highly qualified workers for permanent and non-permanent positions. AAP has five divisions, targeting the following areas of expertise:

AAP does not provide general clerical, light industrial, engineers, accountants, nurses, or other medical technicians.

AAP does the following for each client:

  • Recruiting (reference checking)
  • Skills evaluation (preliminary interviewing)

AAP conducts regular evaluations: AAP checks in with the supervisor and the worker during the first week on the assignment. AAP then checks in as agreed with the client. AAP acts as an extension of the client business’ human resource department assuring that there is open communication between supervisor and employee, and assisting with any troubleshooting or problem solving that may be needed.

Prior to opening our doors, research showed support for the development of a personnel agency working solely with professional contingent workers and Willamette Valley businesses (see topic 7.3 Supporting Research).

According to the Oregon Department of Employment, Lane County has 31 temporary agency firms with 3200 individuals employed. Total employment figures for Lane County are 250,000; therefore, we support between two and four percent of the population.

Through connections in a variety of areas, AAP is able to locate qualified workers not only through advertising, but through a channel of networking. This past year has shown that qualified, willing workers are certainly available as we currently have hundreds on staff willing and able to work.

2.1 Company Ownership

AAP is a sole proprietorship that will convert to an S Corporation. As a new corporate entity, AAP will be treated as a start-up in this business plan.

The sole proprietor, Sarah Wayland, can be reached at AAP’s office, [contact information omitted in this sample plan].

2.2 Start-up Summary

Projected start-up figures are shown in the chart and table below.

Sbp, employment agency business plan, company summary chart image

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The company is uniquely positioned to take advantage of this market opportunity because of the management and field expertise of the proprietor. Sarah Wayland worked in the temporary employment industry for three years with ADIA Personnel Services (now ADECCO) as Area Account Manager (in training as a branch manager): building business relationships; hiring employees; handling employee issues; working with clients during the implementation of ADIA; and opening an additional office in Beaverton, Oregon.

For one year the proprietor was a District Sales Manager at Columbia Distributing, showing a 10% increase on $3.5 million in annual sales. Managing a staff of nine in sales and customer service, she had the opportunity to delve further into hiring/firing, reviewing, incentives outside of salary, and personnel issues.

Most recently, she has spent several years as Funds and Contracts Manager at the Oregon University System; managing four grants totaling $1.5 million annually and all personal service and interagency contracts as well.

The proprietor’s most notable success was bringing the second branch of Cellular West located in Portland, Oregon, from running in the red, to breaking even within four months of its opening. She accomplished this by using motivational tools and providing the sales force with extensive training.

3.1 Products and Services Plan

Changing labor market conditions threaten the concept of full-time permanent employment.

AAP provides a complex blend of services to distinct populations. The company serves businesses through connecting them with the professional contingent work force. It also serves the worker by connecting them with businesses, at no charge, and providing benefits not often provided by other employment agencies.

Market Analysis Summary how to do a market analysis for your business plan.">

All About People (AAP) is a local firm that costs less than a consultant or agency, provides for both project and long-term needs, and has an easy, pay and billing rate system that covers employee payroll and worker’s compensation insurance.

There are a variety of reasons why businesses may need AAP’s services:

  • Spikes in work load
  • Business expands into an area that in-house expertise does not yet match
  • Special events
  • Pregnancy leave or sabbatical
  • Business increases after layoffs
  • Smaller business does not yet have staff on-hand to complete extra projects.

According to economic forecasters, employment agencies and financial services are expected to have the largest industry growth over the next 25 years. The trend toward businesses cutting back on employees and their benefits due to high costs creates the demand for AAP’s services.

Just consider the time, energy, and resources an employer may spend trying to employ a person for a 20-hour task.

In addition to the already lucrative temporary industry, several companies in the Portland Metro Area place professional contingent workers, but the southern Willamette Valley is not currently being served.

The company approaches businesses primarily through networking and cold calls. Our intention is to utilize a PR agency for more coverage as soon as possible. AAP is a member of the area Chamber of Commerce and actively participates in as many activities as possible, the proprietor is a member of the Women’s Business Network, the Professional Women’s Organization, and we are in the process of connecting with the Society for Human Resource Management. Prior to start-up, AAP also surveyed several area businesses about their use of contingent workers. The company will use its website and other marketing materials that describe what services we provide and explain how simple it is to work with us.

AAP advertises in local papers and trade magazines when absolutely necessary, but most often uses the Oregon Employment Department, both community college and university campuses, and the networking groups we are members of to search out the right employee. Prior to the sole proprietor start-up, the company started recruiting by administering twenty personnel surveys and advertising locally to create a staff of qualified contingent workers. This staff will be unaffected by AAP’s corporate restructuring.

4.1 Market Segmentation

The market can be broken down into two segments: the business market segment, and the employee market segment. Both of these segments are lucrative.

Business market targets: The company targets the University of Oregon, Lane Community College, the nonprofit organizations, the publishing industry, the advertising industry, and other large businesses.

Employee market targets: Editors/writers, graphic artists, computer specialists, event planners/fundraisers, and language translators/interpreters working in the business target markets listed above, as well as any applicants with unusual skills and talents.

4.2 Service Business Analysis

These charts demonstrate the types of workers employed, the type of qualified professionals on file to work for the company, and the types of businesses who have used AAP’s services. These statistics cover the 15-month sole proprietorship period from July 1, 1998 through September 30, 1999.

Types of workers employed by or signed up with AAP

Types of employers using AAP

Each and every contact is entered into the database-either in the professionals file if they are a potential candidate, or in the contacts file if they are another type of contact. The client and jobs files utilize the contact and client numbers to automatically fill in the information from the contact or client files. This means no duplicate typing. In addition, the contacts, clients, and professional files all have follow-up sheets attached making daily follow-up easy. Simply pull the file up for that day and all calls that need to be made that day will be marked.

Searching is easy. The check boxes within each professionals file allows us to check for singular or multiple skills and experience with a click and a return.

4.2.1 Competition and Buying Patterns

First form filled out from the moment the candidate calls. Three screens constitute one file: Personal Information; Job Information; Skills. The professional and contact files have a conversation record that will allow easy follow-up with a list daily of those records needing a call.

Interview Form

Directly from the employee forms the Employment Specialist can select the appropriate interview form. This form consists of three sheets: Basic Questions; Other Information/Recommendations; and Reference Checks.

Employee Profile Sheet

From the above information, a profile sheet is generated in hard copy for the inside of each file. This is our second backup system (besides the tape drive) in case of a power outage, etc.

4.2.2 Contact Sheet

This form is used for all other contacts. From here, a contact can be turned into a client by merely typing the contact number in on the client sheet, automatically bringing in all of the information.

4.2.3 Client Sheet

The client sheet is easily created by filling in the contact number. All pertinent information is automatically entered. The client sheet has its own contact sheet attached generating a daily follow-up list. The client files can also be pulled into a handy contact list.

Strategy and Implementation Summary

AAP is completely service minded, customizing personnel packages and offering the most it can to both employers and employees. The company brokers professional workers to Willamette Valley businesses. Because we serve two distinct groups of people, both businesses and employees will be considered equally important to AAP.

The company consists of five divisions, targeting the following types of workers and needs in businesses:

Computer Division

  • Computer Application Specialists
  • Computer Hardware Specialists
  • Computer Programmers
  • Network Administrators
  • Web Specialists

Editor/Writers

  • Multi-lingual
  • PR/Marketing
  • Fundraisers
  • Large and Small

Language Interpreters and Translators

  • Multiple Languages
  • Person-to-Person

Within these categories, we originally set up a system of single sheets on card stock and filed them in binders. Since then, an electronic database has been created by one of our professionals. With the push of a button, AAP can search for a client or an employee needed.

Businesses and employees will be able to communicate with AAP via both new technological and traditional methods. Our Web page provides information about AAP including what professional fields we serve, what clients we are working with, and what services we offer. A second-generation Web page will provide information about employees for businesses through a password-protected area. AAP forwards candidates’ resumes and other information through a variety of methods: phone, fax, personal visit, mail, and the Web page.

In August 1999 we moved the offices to the center of town. Accounting is handled electronically by the proprietor through QuickBooks, with the complex needs handled by our CPA. All payroll is generated through the payroll service, Paychex. The office is furnished with all of the technology needed to operate on a daily basis, increase market share, and serve clients.

5.1 Competitive Edge

When a business is contacted and expresses interest in contingent employees that the company can provide, the following procedures will be followed:

  • Consult with client and create a follow-up plan.
  • Complete the contact, client, and job sheet in the database.
  • Print one of each and forward a copy of the job sheet on yellow paper to the employment specialist.
  • File original sheets in the appropriate binders.
  • Search for matches in the database and pull each folder that looks like it will work.
  • Review that folder to assure a match.
  • Call each potential candidate and discuss the job and pay to its fullest.
  • Fax, e-mail, or otherwise contact client with information and/or resumes for review.
  • Schedule interviews or make a decision on appropriate candidates.

5.2 Sales Strategy

When an employee seeks to work with the company, the following procedures will be followed:

  • Complete the professional’s form in the database.
  • While completing this sheet, screen the employee for experience levels, requiring professional experience in each arena they wish to work.
  • Set up an interview with the employment specialist if the professional is qualified.
  • Create a file for each employee and place all paperwork, along with a copy of the professional’s form.
  • Keep in touch with the professional quarterly if nothing comes up, more often if at all possible.
  • When the professional agrees to a position, they will be supplied with an employee policy manual, pieces of letterhead for invoicing, and will complete the IRS I-9 and W-4 forms prior to beginning work.

5.2.1 Sales Forecast

Our sales forecast projections are presented in the chart and table below. Three years annual projections are shown in the table.  The chart shows first year monthly forecast.  First year monthly table is included in the appendix.

Sbp, employment agency business plan, strategy and implementation summary chart image

5.2.2 Target Market Segment Strategy

The pay rate data will be determined by changing market factors including business demand.

Our experience shows that the following is true in regards to pay and bill rates. A “good deal” for most temporary agencies is a 50% of pay rate markup. Thus, if the pay is $10, the bill is $15. However, we have traditionally used a flat markup that seemed appropriate. Pay and bill rates generally are outlined as follows:

Editors Most editors require between $25 and $35 per hour, and our history has shown a $10 per hour markup is acceptable. One exception is in the technical arena, garnering between $45 and $55 per hour pay; again a $10 per hour markup is typical.

Writers The only writing we have done is creative for [client name omitted], and we paid $15 with a $10 markup.

Event Planners Event planners often will work for between $12.50 and $25 per hour, depending on the length of the job, requirements, and experience needed. We find a $5 per hour markup on the $12.50-$17.50 is reasonable, and a $10 per hour markup on anything over $17.50 per hour.

Fundraisers Fundraisers can start at $10 per hour (nonprofit) and go up to $20 per hour. This usually depends on client and length of assignment. Bill rate markup for nonprofits is $5 per hour, others between $7.50 and $10 per hour.

Graphic Artists Entry level beginning at $12.50 per hour, intermediate at $15 per hour, and a top of the line professional at $25 per hour. The exception may run about $50 per hour. Bill rates are between $7.50 per hour markup ($12.50-$15), and $10 markup.

Language Interpreters This is a tricky arena. Pricing depends on the language (typical/atypical) and the length of the assignment. Interpreters have been known to work for as little as $15 per hour and for as much as $35 per hour. A $10 per hour markup is acceptable.

Language Translators This division is difficult as each language and situation varies slightly. Translators tend to work by page or by word. Technical translation can be as much as $.30 per word. Other translation can be $10 per hour (an hour a page). We are unsure of markup at this time, but would suggest 50% of pay rate.

Computer Specialists:

  • Application-Starting at $12.50 an hour based on Xerox experience. Markup $5 per hour.
  • Programmer-Starting at $20 an hour based on AlbertIQ experience. Markup $10 per hour at a minimum. Try for $15.
  • Web Designer-Entry level positions can start at $10 per hour with a markup of $5. Project work typically starts at $15 an hour, markup at least $10 per hour.
  • Administration-Pay rates range between $50 and $75 per hour, with a preferred markup of $25 per hour.

When determining the bill rate, additional expense factors to remember above the pay rate are 15% employer taxes, advertising, and staff time to fill the position.

5.3 Milestones

The company has an outstanding client list and an incredible number of qualified employees available. AAP has a good reputation for providing qualified people in a timely manner.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

In a variety of settings the proprietor of AAP has strong management experience. The proprietor has the skills to not only listen well, drawing out a person’s needs through open-ended questions, but also has the ability to recognize people’s strengths and weaknesses. She will draw upon this extensive successful experience in addition to the knowledge collected over a period of 18 years working professionally. Much of the “people” skills have been developed during the seven years spent in management roles. This experience, along with a varied background, supports AAP’s goals.

AAP’s objectives are threefold:

  • To provide high quality, experienced, professional workers to businesses that are currently relying on the instability of word-of-mouth contacts, and are spending much of their time and resources (and, therefore, money) locating such workers;
  • To provide these workers with a path by which to reach the employer without spending their own time, money, and energy finding the work; and
  • To use this opportunity to make the contingent work force a better place for both the employer and the employee.

The long-term goal of the company is to franchise and/or to become multi-location, and eventually sell this business.

Management is a style, a belief, and a strategy.

In managing our clients, AAP will communicate regularly with them, setting up a schedule that meets their needs. The company will set goals for retention of clientele and strive to reach those goals by building relationships, listening to the client’s needs, and meeting those needs with a smile on our faces. We will take responsibility for our errors and the outcome.

In managing our workers, AAP will communicate regularly with them, providing them with an employee manual to minimize their confusion, and offer them the best pay and benefits possible. AAP will set goals for retention of employees and strive to reach those goals by treating each employee with respect, provide protection when appropriate, and do everything within our power to assure a healthy working environment.

This is a relationship business. AAP will manage all clients and employees through relationship building.

During 1998-99 the proprietor provided all services. In 2000 the company will add a part-time office staffer and an employment specialist. In response to this growth, we will have a procedures manual for in-house staff assuring that the information is clear. In addition, we will provide employees with regular training within the divisions to assure they understand the details of the work they are doing daily. 2001 projections include a receptionist, another employment specialist, and a field representative. In 2002 AAP will examine the feasibility of opening a branch office in the Salem, Bend, or Medford/Ashland areas.

6.1 Payroll

All About People runs its payroll twice a month. Each professional will be given a check schedule when they work with AAP. Each check covers the previous two weeks.

In order to process payroll; AAP must receive a professional’s signed invoice the Wednesday prior to payday. The invoice, must be on AAP letterhead and include: name, social security number, mailing address, dates of work completed, location worked (at home, at the client’s office), one or two sentences describing what tasks were completed, and how much time was spent each day. At the bottom there must be a place for the client to sign and date in acceptance of the work to date. The original will be submitted to AAP, the client will receive one copy, and the professional will keep a copy.

AAP is unable to provide payroll advances. If a check is lost in the mail, we must wait seven days from the date of mailing, and then if the check has not arrived we will stop the check at the bank and have one reissued.

6.2 Benefits

Because we value our employees, we have employee group health insurance available, and contribute a major portion of the monthly premium. According to the Insurance Pool Governing Board (IPGB) employees must work at least 17.5 hours per week. Employees who work intermittently or who have worked fewer than 90 calendar days are not eligible. IPGB also states that all carriers may decline to offer coverage to the business or to any employee.

Technically, All About People is employer of the professionals we place. This means that we are responsible for covering the worker’s compensation insurance, running payroll, and that we are the ones to whom each employee is responsible. We understand that this can be tricky when employee professionals are working with a client, so we want to describe the expectations of this relationship:

  • If the professional doesn’t understand the work or assignment that has been given by the client, then discuss the work with the client.
  • If there are issues at work, the employee should inform AAP and then speak with the client.
  • If these issues continue, the employee should talk with AAP immediately.
  • If the professional feels they are being harassed at work they should let AAP know immediately.
  • If the employee should be being asked to perform tasks other than the original assignment, the employee should talk with AAP before beginning any tasks other than the original assignment.
  • If the professional is being asked to work overtime (more than 40 hours per week), they should let us know immediately.

AAP does not guarantee either work or wages when you join us to become an AAP employee. We will, of course, strive to keep you as busy as possible. AAP is also not able to guarantee an hourly wage prior to the assignment beginning. If you work on a job, and complete the work successfully, you will be paid at the agreed rate.

This employment relationship differs from others because you, AAP, or the client may end your employment with or without notice and with or without reasons. However, if you accept a job with AAP, we do expect you to finish the assignment.

Marketing Strategy

AAP’s target market is both businesses and professional workers. Phase one of the marketing plan will target the University of Oregon, the technology industry, and the top 500 businesses in Eugene through networking and cold calling. Phase two will target small businesses with less than five employees because smaller businesses may not have the in-house capability to locate, evaluate, and hire potential professional contingent workers through a small PR campaign.

7.1 Businesses

We began marketing the businesses through several personnel surveys. The University of Oregon Alumni Association, University of Oregon Foundation, and University of Oregon Human Resources Department, as well as Symantec’s Human Resources director were approached for information regarding their need for professional temporary and permanent workers. These initial interviewees have all (with the exception of U of O HR Dept) become clients within the first year of business. After these personnel surveys were complete, we adjusted our recruitment of professional workers to meet the demand.

Another tactic was joining multiple business groups. AAP became a member of the Eugene Chamber of Commerce and attends the weekly greeters meetings; the Women’s Business Network and attends the monthly meetings; the Professional Women’s Organization and attend the monthly meetings; as well as the City Club, keeping a pulse on what is happening in the community, attending as the proprietor sees fit.

The next approach is face-to-face cold calls. The tools for these calls are simple-a business card and a brochure. The information collected during the cold call is vital: how many employees does the business have; in what areas have they experienced a need for professional contingent employees; and who is the appropriate contact.

7.2 Professional Workers

Our beginning point in marketing to workers was approximately 30 personnel surveys to professional contingent workers, building the foundation of our database.  AAP intends to recruit workers through advertising in the newspaper and appropriate trade magazines, trade shows, the University of Oregon career center, and by referral. We have found that each division within the company requires a different approach for recruitment. We try not to depend on newspaper advertising as we find the results are moderate. Results are far better with the employment department for some areas, with the U of O for others, and also through a series of developed contacts for the other divisions.

7.2.1 Trust

In order to build trust with both businesses and employees AAP will follow through as promised. We will treat each business, employee, and ourselves, with integrity. AAP will communicate clearly, asking businesses to specify the needs for follow-up service during the time that they employ our contingent worker. We will work with employees to assure that they have a clear understanding of what AAP offers and what we expect of them.

7.3 Supporting Research

“A fading model of employment in the United States envisions a business enterprise with full-time employees who can expect to keep their jobs and perhaps advance so long as they perform satisfactorily and the business continues. Changing labor market conditions threaten the concept of full-time permanent employment. As reported by the Conference Board in September 1995, contingent workers account for at least 10 percent of the workforce at 21 percent of the companies surveyed, or almost double the 12 percent of respondents with that number in 1990. Writing in the Monthly Labor Review in March 1989, Belous estimated that contingent workers constitutes 24 to 29 percent of the labor force in the United States. In August 1995, however, the U.S. Bureau of Labor Statistics (BLS) estimated the size of the contingent labor force at 2 to 5 percent of the total workforce. However, BLS did not count long-term part-time employees, who constitute 90 percent of part-time workers.”       — Society for Human Resource Management, The Contingent Worker: A Human Resource Perspective, by W. Gilmore McKie & Laurence Lipset taken from Chapter 1, What Is a Contingent Worker?

AAP is a service company providing businesses with customized personnel solutions by connecting them with the professional contingent work force. Research suggests that 2000 is an opportune time to be in the Eugene market with this service. Even with all of the evidence that contingent work is the wave of the present, and of the future, the niche of placing contingent workers who are paid $12.50 to $40 per hour is untapped in the Eugene area. However, a few companies place high-end contingent workers in the Portland area.

There are many reasons why businesses are turning to contingent workers. The Economic Policy Institute’s article “ Contingent Work ” by Polly Callaghan and Heidi Harmann explains that:

“Growth in involuntary part-time employment is causing total part-time employment to grow faster than total employment. Another indication of the shift toward part-time workers: hours for part-time workers are growing faster than hours for full-time workers. Temporary employment has grown three times faster than overall employment and temporary workers are being used for more hours. Contingent employment is growing faster than overall employment. Part-timers are disproportionately women, younger, or older workers. There has been a shift away from manufacturing toward trade and services. These structural changes help explain the growth in part-time employment.”

Because of the changing nature of jobs themselves, AAP’s services are desirable to employers of all sizes. Unlike five or ten years ago, many positions are so diversified, or specialized, that it is not financially feasible for an employer to hire a person to fill one position, requiring several areas of expertise. This is not financially wise for the business because of the pay range required to recruit and hire such a talented person (especially in areas such as graphics, design, etc.). The cost of payroll, taxes, benefits, and other miscellaneous staff required to run employees add to the burden of a downsized staff. Contacting AAP and using a professional contingent worker for each portion of a position as needed will solve this dilemma. Currently most businesses locate needed “qualified” workers by word of mouth. With one phone call, e-mail, or connection with our Web page, AAP makes the task easy.

In addition, Oregon’s economy is expected to continue growing, and employment, total personal and per capita income, and population growth rates are expected to exceed the national average (according to the 1997-98 Oregon Blue Book). Although Oregon’s economy is among the best there is an obvious group of contingent workers available to build an employee labor pool. The company draws from a labor pool of qualified contingent workers which consists of people who work at home, retirees, others who wish to work part-time. According to the Oregon University System, approximately 33% of bachelor’s degree graduates will be unable to find jobs in Oregon each year. So, recent college graduates are also a part of AAP’s labor pool.

Research shows that a large percentage of workers who tend to work more than one job are well-educated individuals who have a higher degree of education. According to Oregon Employment Department’s Occupational Outlook Quarterly , Spring 1997, 9.4% have Ph.D.’s; 6.5% a Professional degree; 9.1% a Master’s degree; 7.9% a Bachelor’s degree; 7.9% an Associate degree; and the remaining 15.8% lesser education. According to a Personnel Journal article “ Contingent Staffing Requires Serious Strategy ,” April 1995, there are also many retirees that enjoy doing contingent work.

Financial Plan investor-ready personnel plan .">

The following sections contain the financial information for All About People. Tables show annual projections for three years. Charts show first year monthly figures.  First year monthly tables are included in the appendix.

8.1 Important Assumptions

The financials of this plan are predicated on the following table of assumptions.

8.2 Projected Profit and Loss

Profit and Loss figures are projected in this table.

Employment agency business plan, financial plan chart image

8.3 Projected Cash Flow

Our cash flow estimates are shown in the chart and table below. The owner expects to invest further amounts in the business over the next two years to finance continued growth.

Employment agency business plan, financial plan chart image

8.4 Projected Balance Sheet

Three year annual balance sheets estimates appear below.

8.5 Business Ratios

The table below presents important business ratios from the help supply services industry, as determined by the Standard Industry Classification (SIC) Index code 7363, Help Supply Services.

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Creating a Business Plan for Your Staffing Agency

Last Updated March 29, 2024

If you want to be a successful staffing agency owner, you need a blueprint that can put you on the path toward that success. For most, this blueprint lies in the form of a business plan.

Studies show that prospective business owners who create a business plan are 152% more likely to launch their business than those who fail to do so. Brainstorming a business plan is one thing, but actually putting in the work to start your business is another.

Prospective staffing firm owners will quickly learn that organization is one of the keys to success. Plus, there are plenty of requirements to start a staffing agency . You’ll need somewhere to note all these requirements, along with a point of reference that maps out how your business will be structured, your short- and long-term goals, revenue projections, potential financial needs, and more.

You can accomplish all of this through a single document: a business plan.

With that being said, let’s talk about how you can model your staffing agency all by simply drafting a business plan.

Before Devising Your Business Plan

Before getting started with your business plan, ensure you’re ready to handle the demands that come with running your own business by learning how to start a staffing agency . There are several federal and state documents required for opening an employment agency. These include:

  • IRS Form 941
  • Applying for an Employee Identification Number (EIN)
  • Articles of Incorporation
  • State Tax ID Number
  • Business License and Certification

How to Create a Business Plan for Your Staffing Agency

Once you understand what you’ll need to start your staffing agency, you can get to crafting your business plan.

The nine steps below will help walk you through the process.

Identify Your Niche

The first real step of a staffing agency business plan is to consider some of the broader elements of your company, such as what (if any) niche industry you plan to prioritize staffing. You may choose an industry that you’re particularly passionate about, you have experience working in, or one that you believe could lead to a lucrative business.

While not every staffing agency outwardly advertises their niche in their name, the vast majority have an industry they specialize in above all others. Honing in on a single industry to staff can simplify your job as a business owner. An agency that recruits for all industries can still find success, but it will make it more challenging to stand out amongst your competition – think “small fish, big pond.” Agencies that focus on a single industry cast a smaller net but in a much smaller pond. This can make running a staffing agency far more manageable.

Create a Mission Statement and Executive Summary

Your mission statement and summary of your future company should be on the first page of your staffing agency business plan, as this is the first step for any business plan. This mission statement should highlight the purpose of your staffing agency – something more specific than “helping companies find top candidates.”

Make sure to answer the question, “Why?” in your mission statement. Why is matching candidates with ideal roles important to you and your business? Why is your business different?

A mission statement is crucial because it tells potential business partners (and potentially your own future employees) who you are and what you value. It will also serve as a constant reminder to yourself, especially on the most challenging days, of why you’re passionate about running a staffing agency.

Along with your company mission, include a general summary that describes your business in a few paragraphs. Think of this as an “About Us” page you’d see on a typical company website. This should include a “Product and Services” section, outlining aspects of your agency such as your niche, the services you offer, how you stand out from the competition, and how you expect to handle and work with new clients.

Collect Market Research

Conducting market research is a well-known, can’t-miss undertaking when establishing a startup. It involves analyzing market trends, industry trends, your target audience, your target clients, and your competition.

However, it’s not so simple to figure out where to start when it comes to market research .

A few ways to begin your market research journey include:

  • Discovering industry experts and discussing topics with them
  • Reading market reports and exploring public market data
  • Subscribing to newsletters
  • Utilizing market research tools, such as GoogleTrends, BuzzSumo, and SEMRush
  • Interviewing or surveying your target audience
  • Building buyer personas

As a staffing agency owner, a few simple examples include subscribing to newsletters such as Staffing Industry Analysts and reaching out to existing agency owners on LinkedIn.

Identify Your Competitors

Identifying competitors is what many perceive as the final, yet arguably most important, type of market research practice.

But, how do you figure out who your competitors are?

If you’re starting a nursing staffing business , for instance, the easiest way would be to search for medical staffing-related terms on Google and see which sources or agencies are consistently ranking at the top. SEMRush can greatly aid this keyword research process, as you’re granted access to a plethora of information relating to your potential competitors.

To identify your competitors, you can also ask for customer feedback and browse online forums or social media sites. When marketing your staffing agency to potential clients, you can also make note of any other companies that are routinely mentioned. If another employment firm is regularly being referred to by your leads, they’re likely a competitor.

Project Finances and Revenue by Completing a Financial Breakdown

Financial projections are a pivotal component of any business plan. You’ll first want to set an operating budget. Then, denote every significant expected startup cost and operating cost into two separate tables, as shown below:

Once you’ve done so, you’ll want to learn about and consider the following business metrics:

  • Income (Profit – Loss)
  • Balance Sheet

The best way to familiarize yourself with these metrics is by looking at, and eventually creating, all three of the major financial statements : a profit and loss statement , a business balance sheet , and a cash flow statement .

Then, you can begin forecasting sales, estimating figures – such as target monthly profits – and devising a three- to five-year financial projection. These longer-term projections should include monthly to yearly increments showcasing how you’re going to achieve your target numbers. Map out how you plan to attack these projections by setting realistic yet ambitious and quantifiable goals.

Related: How Are the Three Essential Financial Statements Linked?

Explore Staffing Agency Funding Options

Prior to working on securing your first contract, you need to ensure you have the funding to support your staffing agency.

If you’re a first-time business owner, it likely won’t be as simple as securing a traditional bank loan because of the stringent credit score requirements needed to qualify. And asking friends and family can be awkward and intimidating.

Therefore, leaning on alternative financing solutions might be your best option. But don’t worry! Many of these alternative lending options have proven highly effective at aiding small business growth.

A few alternative financing options include:

  • Invoice factoring
  • AR financing
  • Crowdfunding
  • Peer-to-peer lending

Invoice factoring has a reputation as particularly useful for staffing and recruiting agency owners. Reason being, most staffing companies typically don’t have the tangible collateral that banks like to see when offering significant loans.

If you’re unfamiliar with factoring, the process is relatively simple. It involves businesses selling outstanding accounts receivable to a third-party factoring company, or factor, which immediately advances the business 80-99% of the value of each invoice. The factor then assumes collections responsibilities for all of the factored invoices.

Once the business’s customer(s) submits payment to the factoring company, the factor releases the remaining value of each invoice to the business, minus a small factoring fee. As a result, staffing agencies that utilize factoring see an immediate boost in working capital and improved cash flow.

Regardless of how you choose to finance your business, it’s important to prioritize positive cash flow and ensure you have reliable working capital to fund operations and, eventually, business expansion.

Devise a Staffing Agency Marketing Plan

Knowing how to market your staffing agency will go a long way to determining your success.

Tips for creating a marketing strategy include:

  • Define your audience
  • Build relationships through local events
  • Network with industry leaders or experts online, particularly LinkedIn
  • Invest time and money into building a professional, visually appealing, informational website
  • Prioritize feedback and reviews from clients, and advertise your positive feedback
  • Establish your staffing agency as an industry expert by creating a blog and writing guest posts on other websites with your target audience
  • Build keyword authority through your written content
  • Advertise your staffing agency on social media sites and consider Google Ads

Seek Advice From Mentors, Investors, and Industry Experts

Before finalizing your business plan, it’s good practice to consult with personal business mentors, investors in your staffing agency, and industry experts to ensure you’ve covered all of the necessities.

Update and Revise Your Business Plan

Once you’ve completed your business plan, store it somewhere readily accessible because that’s not the final time you’re going to touch it. You’re likely going to refer back to your document once you’ve gotten the ball rolling with your business. After your first year in operation, you should compare your financial projections and goals with your actual finances to measure performance. You’ll then be able to make alterations to both your future projections and overall business strategy to better fit your position.

How Staffing Agencies Get Contracts

While creating a staffing agency business plan is an essential first step in starting your business venture, the work only continues from there.

Ultimately, winning clients is the most essential element of growing a business.

With that said, here are five tips for finding clients for your staffing business :

  • Optimize your website and ensure it is captivating and inviting for new visitors
  • Create a detailed client persona to help you understand who you’re marketing your business to
  • Provide value for free through hosting webinars and workshops and writing blog posts
  • Develop a referral program and ask connections (including existing clients) for referrals
  • Personalize the experience by giving each lead individual attention and being flexible with contracts

In Summary: Creating a Business Plan for Your Staffing Agency

No two business plans will look the same. Your operational and growth plans might differ slightly from the blueprint laid out in this article or from the entrepreneur next to you.

What’s more important to remember is that a business plan isn’t just a document you put together and store away. It needs to be revisited and analyzed on a quarterly basis. Tracking goal progress, comparing actuals vs. forecast, and reviewing strategies will prove highly useful as you continuously strive to reach new heights with your staffing company.

Michael McCareins is the Content Marketing Associate at altLINE, where he is dedicated to creating and managing optimal content for readers. Following a brief career in media relations, Michael has discovered a passion for content marketing through developing unique, informative content to help audiences better understand ideas and topics such as invoice factoring and A/R financing.

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How to Start a Staffing Agency

How to Start a Staffing Agency

How to Start Your Own Staffing Agency

Starting a staffing agency can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful staffing agency.

Importantly the most important step in starting staffing agency is to complete your business plan. To help you out, you should download Growthink’s Ultimate Staffing Agency Business Plan Template here.

Download our Ultimate Staffing Agency Business Plan Template here

15 Steps To Start a Staffing Agency

  • Choose the Name for Your Staffing Agency
  • Develop Your Staffing Agency Business Plan
  • Choose the Legal Structure for Your Staffing Agency
  • Secure Startup Funding for Your Staffing Agency (If Needed)
  • Secure a Location for Your Business
  • Register Your Staffing Agency With the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Staffing Agency
  • Buy or Lease the Right Staffing Agency Business Equipment
  • Develop Your Staffing Agency Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Staffing Agency
  • Hire Employees
  • Open for Business

1. Choose the Name for Your Staffing Agency

The first step to starting a staffing agency is to choose your business’ name.

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your staffing business:

  • Make Sure the Name Is Available – Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
  • Keep It Simple – The best names are usually ones that are easy to remember, pronounce and spell.
  • Think About Marketing – Come up with a name that reflects the desired brand and/or focus of your staffing business.

2. Develop Your Staffing Agency Business Plan

One of the most important steps in starting a staffing agency is to develop your staffing agency business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

To enhance your planning process, incorporating insights from a  sample staffing agency business plan  can be beneficial. This can provide you with a clearer perspective on industry standards and effective strategies, helping to solidify your own business approach.

Your business plan should include the following sections:

  • Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your staffing business.
  • Company Overview – this section tells the reader about the history of your staffing agency and what type of staffing agency you operate. For example, are you a temporary staffing agency, contingency employment agency, or executive search firm?
  • Industry Analysis – here you will document key information about the staffing industry. Conduct market research and document how big the industry is and what trends are affecting it.
  • Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, are they part of a particular industry? Where do they live? What do they find important when searching for services like the ones you will offer?
  • Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
  • Product : Determine and document what products/services you will offer
  • Prices : Document the prices of your products/services
  • Place : Where will your business be located and how will that location help you increase sales?
  • Promotions : What promotional methods will you use to attract customers to your staffing company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
  • Operations Plan – here you will determine the key processes you will need to run your daily business operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
  • Management Team – this section details the background of your company’s management team.
  • Financial Plan – finally, the financial plan answers questions including the following:
  • What startup costs will you incur?
  • How will your staffing agency business make money?
  • What are your projected sales and expenses for the next five years?
  • Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

If you’d like to quickly and easily complete your business plan, download Growthink’s Ultimate Staffing Agency Business Plan Template and complete your plan and financial model in hours.

3. Choose the Legal Structure for Your Staffing Agency

Next you need to choose a legal business structure for your staffing company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole Proprietorship

A sole proprietorship is an entity in which the owner of the staffing agency and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.  

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a staffing company together. The partners share in the profits and losses of the business.

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.  

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a staffing agency include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a legal business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a staffing agency is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.  

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your staffing agency, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Staffing Agency (If Needed)

In developing your staffing agency business plan, you might have determined that you need to raise funding to pay establishment costs and launch your business.

If so, the main sources of funding for a staffing agency to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a staffing agency that they believe has high potential for growth.

5. Secure a Location for Your Business

You may decide to run your staffing agency from your home or prefer to secure office space.

If you choose the latter, consider:

  • Driving around to find the right areas while looking for “for lease” signs
  • Contacting a commercial real estate agent
  • Doing commercial real estate searches online
  • Telling others about your needs and seeing if someone in your network has a connection that can help you find the right space

6. Register Your Staffing Agency With the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN). Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your staffing agency’s name. This process is fairly simple and involves the following steps:

  • Identify and contact the bank you want to use
  • Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
  • Complete the bank’s application form and provide all relevant information
  • Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your staffing agency to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

Every state, county and city has different business license and permit requirements.

Nearly all states, counties and/or cities have license requirements including:

  • General Business License – You will need to obtain a general business license which is issued by your city or county.
  • Employment Agency License – You will need to check with your state’s labor department to find out if you need an employment agency license in order to operate your staffing agency.

Depending on the type of staffing agency you launch, you will have to obtain the necessary state, county and/or city licenses.  

10. Get Business Insurance for Your Staffing Agency

Choosing the right insurance for your staffing company is cricual. Business insurance policies that you should consider include:

  • General Liability Insurance – This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
  • Workers’ Compensation Insurance – If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents.
  • Professional Liability Insurance – This protects your business against claims of professional negligence.
  • Business Auto Insurance – This protects your company car and any accidents that occur with the car while being used for company business.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.  

11. Buy or Lease the Right Staffing Agency Business Equipment

Most staffing agencies don’t need much equipment. To start a staffing agency, you probably only need a computer, reliable internet connection, and phone. If you plan to do many virtual interviews or meetings, be sure to invest in a good-quality webcam. You occasionally might also need to have access to a fax machine. If you plan to operate your staffing agency from an office space, you will also need reception furniture, desks, and other office supplies for your employees.

12. Develop Your Staffing Agency Marketing Materials

Marketing materials will be required to attract and retain customers to your staffing firm.

The key marketing materials you will need are as follows:

  • Website – Likewise, a professional staffing agency website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how your target market perceives you.
  • Social Media Accounts – Establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your staffing agency.
  • Logo – Spend some time developing a good logo for your staffing agency. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.

13. Purchase and Setup the Software Needed to Run Your Staffing Agency

A staffing agency will need software to help manage their operations. This can include software for tracking employee hours, managing payroll, and creating invoices. There are a number of different software options that cater to the needs of staffing agencies, and it is important to find one that fits your specific needs.

Research the software that best suits your needs, purchase it, and set it up.

14. Hire Employees

If you’re looking to start a staffing company, you’ll need to hire employees to help you run it. You can post openings on local job boards or with online services. There are a few different job titles you can fill depending on the type of staffing firm you want to create. Here are some of the most common positions:

  • Recruiter – Recruiters are responsible for finding qualified candidates for open positions at the company. They typically use databases and other resources to identify potential candidates, and then screen them to make sure they meet the requirements specified by the employer.
  • Account Manager – Account managers are responsible for maintaining relationships with clients and ensuring that they are satisfied with the services provided by the staffing agency. They may also be responsible for negotiating contracts and pricing agreements.
  • Staffing Coordinator – Staffing coordinators work with both employers and employees to match them with appropriate job openings. They may also be responsible for conducting interviews and providing feedback to both parties.

15. Open for Business

You now know everything about how to open a temp agency and are ready to open your own staffing agency. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

How to Start a Staffing Agency Infographic

how to start a staffing agency infographic

How to Start a Staffing Agency FAQs

Is it hard to start a staffing agency.

No, it is not hard to start a staffing agency, but there are some key steps you need to take in order to make your business successful. Your biggest challenges as a new staffing agency will most likely be finding clients and paying initial costs. Running your own business in any industry also comes with problems to navigate. Just follow the strategies we have outlined above and you will be on your way to owning a successful staffing agency.

How Can I Start a Staffing Agency With No Experience?

Starting a staffing company can be a lucrative business venture, but it’s important to do your homework before jumping in. Make sure you research the industry and understand the important aspects of how staffing agencies operate. You might also consider speaking with staffing professionals who can offer insights into their work and how other staffing agencies are run. As you work to open a staffing agency, one of the most important things you can do is effectively market your services and build a great team to support you.

What Type of Staffing Agency Is Most Profitable?

The most profitable type of staffing agency is typically a professional placement agency. This type of staffing agency specializes in finding jobs for highly skilled workers, such as accountants, engineers, and nurses. Professional placement agencies often charge a higher fee than other types of staffing agencies and have a higher success rate in finding jobs for their candidates.

How Much Does It Cost To Start a Staffing Agency?

The cost of starting a staffing agency will vary depending on the state in which you reside and the size of the agency. Startup costs for staffing firms can range from $58,000 to $127,000, and you should have a suggested operating capital of between $80,000 to $135,000 in the bank.

What Are the Ongoing Expenses For a Staffing Agency?

There are a few ongoing expenses that staffing companies need to budget for. One is payroll. This includes the costs of hiring and paying employees, as well as any payroll taxes. Agencies also need to budget for marketing and advertising, office supplies, software, and insurance. It's important to remember that these are just some of the ongoing expenses - there may be others depending on the specific agency's operations.

How Does a Staffing Agency Make Money?

A staffing agency makes money by charging the client company a fee for every employee that the staffing agency provides. In this business model, the fee is typically a percentage of the employee's wages, and it is paid by the client company regardless of whether or not the employee is hired permanently. Sometimes, the staffing agency will also charge the client company for supplying temporary workers.

Is Owning a Staffing Agency Profitable?

Owning a staffing agency can be profitable, but it also depends on a lot of factors, such as the market and the competition. 

Ways to improve your profitability include:

  • Focusing on quality service
  • Building a good reputation
  • Keeping up with industry changes
  • Offering competitive rates
  • Managing Your expenses
  • Screening potential employees thoroughly
  • Marketing your business effectively

How Much Do Staffing Agency Operators Make?

Staffing agency operators and its employees receive varied pay amounts based on the success of their company. According to Payscale, the national average salary for a Branch Manager of a staffing agency is $46,000.

Why Do Staffing Agencies Fail?

There are many reasons staffing agencies may fail, but some of the most common reasons include not having the right team or leadership in place, not enough capital to sustain the business, and failing to keep up with industry changes.

How Big Is the Staffing Agency Industry?

According to IbisWorld, there are 41,461 staffing agencies in the U.S., that generated $151.2 billion in revenue last year. This represents an annual growth rate of 2.4% over the past 5 years.

What Are the Key Segments of the Staffing Agency Industry?

The Staffing agency industry provides temporary staff to a range of sectors.The two largest segments of the staffing agency industry are Industrial staffing and Office, clerical and administrative staffing. The remaining key segments of the industry include:

  • Professional and managerial staffing
  • Healthcare staffing
  • Information technology staffing
  • Engineering and scientific staffing

What External Factors Affect the Staffing Agency Industry?

A number of factors affect the performance of the staffing agency industry. These drivers include:

  • Number of Temporary Employees – An increase in the number of temporary employees is beneficial to industry operators because they receive greater demand from businesses for these types of staff. The number of temporary employees is expected to increase, presenting a potential opportunity for the industry.
  • National Unemployment Rate – As unemployment increases, the industry is less likely to be able to source temporary staff for companies, causing revenue to decline.
  • Corporate Profit – Corporate profit refers to the profit earned by businesses across all industries. An increase in corporate profit will have a positive effect on demand for office staffing and temp agencies because clients will be more likely to invest in their workforce when they have funds available.
  • Demand From Construction – Construction companies are a major market for temporary workers and represent an important source of industry demand. The construction sector is expected to improve in recent years.
  • Demand From Professional, Scientific and Technical Services – Professional service providers are one of this industry’s largest markets.

What Are the Key Customer Segments in the Staffing Agency Industry?

At about 40%, the industrial segment is the largest customer segment for the industry, followed by retail and other service-related businesses. Other professional markets, healthcare and technology make up the remaining customer segments.

What are the Key Costs of the Staffing Agency Industry?

Wages – IBISWorld estimates that wages will account for 69.8% of industry revenue in the recent years, up from 63.6% in the past five years. Labor costs are also high for the permanent staff employed by operators due to the need to provide personal, face-to-face service to clients and job applicants

Other Costs – As a labor-intensive service industry, temporary staffing has a very low capital intensity. Depreciation and Marketing costs are also low for temporary agencies.

Total purchase costs, which primarily include purchases of standard office and desk equipment, account for an estimated 14.9% of industry revenue. Other industry expenses include insurance premiums, interest and traveling, accommodation and entertainment expenses.

Where Can I Download a Staffing Agency Business Plan PDF?

You can download our staffing agency business plan PDF template here. This is a business plan template you can use in PDF format.

Additional Resources in the Staffing Industry

For additional information on the staffing agency industry, consider these industry resources:

  • American Staffing Association: www.americanstaffing.net
  • National Association of Personnel Services: www.naps360.org
  • Advanced Staffing Associates: www.advstaff.net
  • Staffing Agency Mavericks: www.staffingagencymavericks.com

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Other Helpful Business Plan Articles & Templates

How to Write a Great Business Plan

Business Plan Template for Staffing Agency

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Starting a staffing agency can be an exciting and profitable venture, but it requires careful planning and strategic execution. That's where ClickUp's Business Plan Template for Staffing Agency comes in handy!

Our template is designed specifically for entrepreneurs and business owners looking to launch a successful staffing agency. It provides a comprehensive framework to outline your goals, strategies, and financial projections, ensuring a strong foundation and clear roadmap for your business.

With ClickUp's Business Plan Template for Staffing Agency, you'll be able to:

  • Define your target market and create a compelling value proposition
  • Develop effective marketing and sales strategies to attract clients and candidates
  • Outline your staffing agency's organizational structure and staffing needs
  • Create financial projections and budgets to ensure profitability

Get started on your journey to staffing agency success with ClickUp's Business Plan Template today!

Business Plan Template for Staffing Agency Benefits

With the Business Plan Template for Staffing Agency, you'll be able to:

  • Define your staffing agency's mission, vision, and target market, setting the stage for success
  • Outline your unique value proposition and competitive advantage, ensuring your agency stands out in the market
  • Develop a comprehensive marketing and sales strategy to attract clients and candidates
  • Create a detailed financial plan, including revenue projections and expense forecasts, for a clear understanding of your agency's financial health
  • Establish goals and milestones to track progress and stay on track towards achieving your business objectives

Main Elements of Staffing Agency Business Plan Template

When starting a staffing agency, it's crucial to have a solid business plan in place. ClickUp's Business Plan Template for Staffing Agency includes:

  • Custom Statuses: Keep track of the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add additional details and categorize different aspects of your business plan.
  • Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to visualize and manage your business plan in various ways.
  • Collaboration: Collaborate with your team in real-time, assign tasks, set due dates, and leave comments to ensure everyone is on the same page.
  • Document Management: Store and organize all your business plan documents in one central location using ClickUp's Docs feature.

With ClickUp's Business Plan Template for Staffing Agency, you can build a comprehensive and professional business plan to set your staffing agency up for success.

How To Use Business Plan Template for Staffing Agency

Are you ready to create a solid business plan for your staffing agency? Follow these 6 steps using the Business Plan Template in ClickUp:

1. Define your mission and vision

Start by clarifying the purpose and goals of your staffing agency. What is your mission? What do you want to achieve? Having a clear mission and vision will guide your decision-making and help you stay focused on your objectives.

Use a Doc in ClickUp to outline your mission and vision for your staffing agency.

2. Research your target market

To create a successful staffing agency, you need to understand your target market. Who are your ideal clients? What industries do you want to serve? What are their specific hiring needs? Conduct thorough research to identify market trends, competitor analysis, and potential opportunities.

Use the Table view in ClickUp to analyze and organize your market research data.

3. Develop your services and offerings

Based on your target market research, determine the services and offerings you will provide. Will you focus on temporary staffing, permanent placements, or both? Will you specialize in specific industries or offer a wide range of staffing solutions? Clearly define your services to differentiate yourself from competitors.

Create tasks in ClickUp to outline and organize your staffing agency's service offerings.

4. Build a financial plan

A solid financial plan is crucial for the success of your staffing agency. Determine your startup costs, projected revenue, and expenses. Consider factors like employee salaries, marketing expenses, and office rent. Don't forget to include a contingency plan for unexpected expenses.

Use custom fields in ClickUp to track and calculate your financial projections.

5. Create a marketing strategy

Develop a comprehensive marketing strategy to attract clients and candidates to your staffing agency. Consider both online and offline marketing channels. Will you focus on social media advertising, email marketing, or networking events? Tailor your strategy to reach your target market effectively.

Use the Calendar view in ClickUp to plan and schedule your marketing activities.

6. Set goals and milestones

Set achievable goals and milestones for your staffing agency. These can include revenue targets, client acquisition goals, and employee retention rates. Break down your goals into smaller milestones to track your progress and celebrate achievements along the way.

Use Milestones in ClickUp to set and track your staffing agency's goals and milestones.

By following these 6 steps using the Business Plan Template in ClickUp, you'll be well on your way to creating a solid business plan for your staffing agency and setting yourself up for success in the industry.

Get Started with ClickUp’s Business Plan Template for Staffing Agency

Entrepreneurs or business owners looking to start a staffing agency can use the ClickUp Business Plan Template to outline their goals, strategies, and financial projections, ensuring a strong foundation and clear roadmap for their staffing agency business.

Here are the steps to use the template effectively:

Hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Designate the Space or location in your Workspace where you want this template applied.

Invite relevant members or guests to your Workspace to start collaborating.

Take advantage of the full potential of this template to create a comprehensive business plan:

  • Use the Topics View to organize your business plan into different sections and topics for easy navigation.
  • The Status View will help you track the progress of each section, whether it's Complete, In Progress, Needs Revision, or To Do.
  • The Timeline View allows you to set deadlines and visualize the timeline of your business plan.
  • Use the Business Plan View to have a holistic view of your entire plan, including goals, strategies, and financial projections.
  • The Getting Started Guide View will provide step-by-step instructions and tips to help you get started with your staffing agency.

Customize the template by adding the custom fields: Reference, Approved, and Section. These fields will help you track references, approval status, and the section of the business plan each task belongs to.

Update task statuses as you progress through your business plan to keep team members informed of progress.

Monitor and analyze tasks to ensure maximum productivity and alignment with your staffing agency goals.

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How to write a business plan for a staffing agency?

staffing agency business plan

Putting together a business plan for a staffing agency can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing staffing agency, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a staffing agency?

  • What information is needed to create a business plan for a staffing agency?
  • How do I build a financial forecast for a staffing agency?

The written part of a staffing agency business plan

  • What tool should I use to write my staffing agency business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a staffing agency business plan in the first place.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your staffing agency. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your staffing agency to be in the next three to five years.

Once you have a clear destination for your staffing agency, you'll focus on three key areas:

  • Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
  • Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
  • Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your staffing agency's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your staffing agency business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your staffing agency's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your staffing agency.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your staffing agency and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your staffing agency's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your staffing agency, let's explore what information is required to create a compelling plan.

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Information needed to create a business plan for a staffing agency

You need the right data in order to project sales, investments and costs accurately in the financial forecast of your staffing agency business plan.

Below, we'll cover three key pieces of information you should gather before drafting your business plan.

Carrying out market research for a staffing agency

As you consider writing your business plan for a staffing agency, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your staffing agency.

You may find that larger organizations in your area are increasingly looking for staffing services. Additionally, you could discover that more small businesses are starting to consider hiring contractors for short-term projects, potentially creating new opportunities for your staffing agency.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your staffing agency.

Developing the marketing plan for a staffing agency

Before delving into your staffing agency business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a staffing agency

As you embark on starting or expanding your staffing agency, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

A staffing agency might incur costs for staffing such as wages to employees, payroll taxes, and employee benefits. Additionally, they might also incur costs for equipment such as computers, office furniture, and other supplies.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

What goes into your staffing agency's financial forecast?

The objective of the financial forecast of your staffing agency's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a staffing agency are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a staffing agency shows how much revenue and profit your business is expected to make in the future.

example of projected profit and loss statement in a staffing agency business plan

A healthy staffing agency's P&L statement should show:

  • Sales growing at (minimum) or above (better) inflation
  • Stable (minimum) or expanding (better) profit margins
  • A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established staffing agency.

The projected balance sheet of your staffing agency

The balance sheet for a staffing agency is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a staffing agency business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your staffing agency's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your staffing agency's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

A projected cash flow statement for a staffing agency is used to show how much cash the business is generating or consuming.

cash flow forecast in a staffing agency business plan example

The cash flow forecast is usually organized by nature to show three key metrics:

  • The operating cash flow: do the core business activities generate or consume cash?
  • The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
  • The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your staffing agency business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the staffing agency is appropriately funded.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a staffing agency.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a staffing agency business plan

Having this table helps understand what costs are involved in setting up the staffing agency, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a staffing agency business plan is understood, let's focus on what goes into the written part of the plan.

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The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a staffing agency business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your staffing agency's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your staffing agency, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your staffing agency business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your staffing agency, you may point out the potential of the area, including its access to public transportation, prominent business districts, and vibrant cultural scenes. You could also highlight the potential for growth in the area, with the potential for steady population increases and the potential for increased investment in the local economy. Additionally, you might discuss the potential for the area to become a regional hub for businesses in the staffing industry, as well as the potential access to a wide variety of qualified and experienced workers.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your staffing agency business plan should include a detailed description of what your company sells to its customers. 

For example, your staffing agency might offer temporary staffing solutions, where it provides businesses with temporary staff for short-term projects or work; recruitment services, which help businesses find the best qualified candidates for permanent job openings; and payroll services, which manage payments and deductions for the staffing agency's employees. These services provide businesses with access to quality staff and help them save money on both time and resources.

The reader will want to understand what makes your staffing agency unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When presenting your market analysis in your staffing agency business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your staffing agency, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your staffing agency is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include fast-growing companies with limited staffing resources. These businesses may need to hire quickly and in bulk, but may not have the internal infrastructure or expertize to do so. Additionally, a staffing agency might target large companies that have short-term staffing needs or that need specialized workers.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your staffing agency.

5. The strategy section

When writing the strategy section of a business plan for your staffing agency, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your staffing agency could face financial risks if clients fail to pay their invoices. They may also face legal risks if they do not comply with labor regulations, such as ensuring that employees have the appropriate visas to work in certain countries. Additionally, they could face reputational risks if they do not properly vet their temporary staff and it results in a bad experience for their clients.

6. The operations section

The operations of your staffing agency must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your staffing agency - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have key assets such as a client database containing contact information and specific hiring needs for potential employers. Additionally, the staffing agency could also have intellectual property such as the proprietary algorithms used to match employers and job seekers. These algorithms may be regularly updated to ensure that the best matches are being made.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a staffing agency business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my staffing agency's business plan?

In this section, we will be reviewing the two main options for writing a staffing agency business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your staffing agency's business plan

Using online business planning software is the most efficient and modern way to create a staffing agency business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Need a solid financial forecast?

The Business Plan Shop does the maths for you. Simply enter your revenues, costs and investments. Click save and our online tool builds a three-way forecast for you instantly.

Screenshot from The Business Plan Shop's Financial Forecasting Software

Hiring a business plan writer to write your staffing agency's business plan

Outsourcing your staffing agency business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your staffing agency business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your staffing agency's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a staffing agency business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my staffing agency business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

  • Word processors don't include instructions and examples for each part of your business plan
  • Word processors don't update your numbers automatically when they change in your forecast
  • Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a staffing agency business plan for some entrepreneurs, it is by far not the best or most efficient solution.

  • Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
  • A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
  • A business plan has 2 main parts: a financial forecast outlining the funding requirements of your staffing agency and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your staffing agency business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

  • How to write a business plan to secure a bank loan?
  • Key steps to write a business plan?
  • Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a staffing agency? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Recruitment Agency Business Plan: How to Write One

business plan staffing agency

Launching a recruitment agency demands a solid foundation, and crafting a detailed business plan is the cornerstone. Get started on your recruitment agency business plan with our guide. We will walk you through all the details.

The United States, Japan, and the United Kingdom dominated the recruitment and staffing industry in 2022, generating 55% of its revenue. Global revenue for the staffing industry jumped 4% to $648 billion, according to a report from Staffing Industry Analysts . The current job market, characterized by rapid technological advancements and shifting workforce demographics, is creating a market for flexible staffing solutions.

To cut costs and improve the efficiency of human resources, businesses are turning to staffing and recruitment agencies to secure talent. The rise of the gig economy and the preference for contract or temporary positions among workers seeking greater work-life balance is helping fuel the industry’s growth. Nearly 23% of working Americans also have a side hustle, according to a recent study by Pymnts .

Your Business Plan’s Key Elements

Whether you are a seasoned professional in the staffing world or a newcomer to the field, you need to start with a recruitment agency business plan. Creating a business plan requires gathering a significant amount of information. Start by researching the staffing industry, including market size, growth trends, and regulatory considerations. Network with industry professionals, attend relevant conferences, and utilize online resources to gain knowledge. Financial projections should be based on realistic market assumptions and comparable business models.

Keep in mind you will need a business plan at various stages of your business journey. Initially, it will guide your startup phase, helping you to secure funding and establish your business structure. As your agency grows, revisiting your plan can help you to scale your operations and enter new markets.

A comprehensive startup business plan for a recruitment agency should include:

  • Executive summary: Start with a clear and concise overview of your business — your elevator pitch. Highlight your business goals, mission statement, and the services you plan to offer.
  • Market analysis: Conduct thorough research on the staffing industry, focusing on your niche. Identify your target market, analyze your competitors, and outline the trends and challenges in the industry to understand your unique selling proposition.
  • Services: Detail the types of staffing services you plan to provide. Whether it is temporary staffing, permanent placement, or executive search, be clear about your offerings, the verticals you will serve, and how they meet the needs of your target market.
  • Marketing plan: Outline how you will attract clients and candidates with your marketing plan and sales strategy. Identify the channels you can use to build your brand and reach your audience.
  • Operations: Describe the day-to-day operations of your agency, including the recruitment process, the technology, the tools you need, and how you plan to maintain quality and compliance.
  • Financial plan: Make detailed financial projections, such as startup costs, revenue forecasts, and a break-even analysis to understand the financial viability of your business.
  • Management: Highlight your team’s expertise and the organizational structure of your agency. If you start solo, outline your experience and any external support you can leverage.

Partnering With AtWork: A Shorter Path to Your Goal

If you are considering opening a recruitment agency, partnering with AtWork to start a staffing franchise can significantly streamline the startup process. By joining forces with a proven brand, you can cut down on startup costs and bypass many of the hurdles of starting from scratch. AtWork’s recruitment agency business plan also allows you to take advantage of the Work Opportunity Tax Credit (WOTC) to lower your operational costs.

AtWork provides comprehensive knowledge, training, and tools essential for launching your staffing business. As a franchise owner, you get in-depth training on running a successful staffing agency, including sales, operations, and compliance. AtWork has state-of-the-art technology and operational tools to simplify day-to-day management, and marketing campaigns to effectively promote your agency and attract clients and candidates. Its support staff also handles all your payroll, allowing you to concentrate on scaling the business.

Learn More About AtWork

Get started to learn more about partnering with AtWork to launch a business in the staffing industry.

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How To Write a Staffing Agency Business Plan + Template

Creating a business plan is essential. Still, it can be especially helpful for staffing agency businesses who want to improve their strategy or raise funding.

A well-crafted business plan outlines the vision for your company and documents a step-by-step roadmap of how you are going to accomplish it. To create an effective business plan, you must first understand the essential components of its success.

This article provides an overview of the key elements that every staffing agency business owner should include in their business plan.

Download the Ultimate Staffing Agency Business Plan Template

What is a Staffing Agency Business Plan?

A staffing agency business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, roadmaps for different functional areas of your company, your areas of competitive advantage, and information about your financial burn rate. 

Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned for sustainable success.

Why Write a Staffing Agency Business Plan?

A staffing agency business plan is required for banks and investors. The document is a clear, concise guide to your business and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Staffing Agency Business Plan

The following are the key components of a successful staffing agency business plan:

Executive Summary

The executive summary of a staffing agency business plan is a one to two-page overview of your entire business plan. It should summarize the main points, which you will present in full in the rest of your business plan.

  • Start with a one-line description of your staffing agency company.
  • Provide a summary of the key points in each section of your business plan, including information about your company’s management team, industry analysis, competitive analysis, and financial forecast.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your staffing agency business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your staffing agency firm, mention this.

You will also include information about your chosen staffing agency business model  and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is a crucial component of a staffing agency’s business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

  • What part of the staffing agency industry are you targeting?
  • How big is the market?
  • What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for your information, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a staffing agency business’ customers may include small businesses that need short-term or contract employees to support their operations during busy periods.

You can include information about how your customers decide to buy from you and what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you and those who might be influenced to purchase staffing services with the right marketing.

Competitive Analysis

A competitive analysis helps determine how your product or service is different from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation. In what ways are you different from (and ideally better than) your competitors?

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. Your plan should be laid out, including the following 4 Ps.

  • Product/Service : Detail your product/service offerings here. Document their features and benefits.
  • Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
  • Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them, if applicable?
  • Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. Or you may promote your staffing agency business via a combination of these marketing channels.

Operations Plan

This part of your staffing agency business plan should include the following information:

  • How will you deliver your product/service to customers? For example, will you only do it in person or over the phone?
  • What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the critical milestone(s) you hope to accomplish each quarter for the next four quarters and then each year for the following four years. 

Examples of milestones for a staffing agency business include reaching $X in sales. Other examples include hiring a certain number of employees or working with a certain number of clients.

Management Team

List your team members, including their names and titles and their expertise and experience relevant to your specific staffing agency industry. Include brief biographies for each key team member.

Particularly if you are seeking funding, this section aims to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

  • Revenue : how much revenue you generate.
  • Cost of Goods Sold : These are your direct costs for generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
  • Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Staffing Agency  

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

  • Assets : All of the things you own (including cash).
  • Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
  • Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Staffing Agency

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include cash flow from operations, investments, and financing.

Below is a sample of a projected cash flow statement for a startup staffing agency business.

Sample Cash Flow Statement for a Startup Staffing Agency

You will also want to include an appendix section which will include:

  • Your complete financial projections
  • A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
  • Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your staffing agency company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

A well-written staffing agency business plan is a valuable tool for any new business owner. It not only outlines your company’s vision but also provides a step-by-step process of how you are going to accomplish it. If you can demonstrate that your staffing agency business is well-thought-out and has a realistic plan for growth, it may entice investors.  

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How To Write a Nurse Staffing Agency Business Plan + Template

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Staffing Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2B Sector

Are you about starting a staffing agency ? If YES, here is a complete sample staffing agency business plan template & feasibility study you can use for FREE .

Staffing agencies are responsible for helping organization recruit staff to fill vacant position in their organization and also help applicants / those in between jobs secure employment; offer a wide range of recruitment -related services, largely temporary and contract staffing.

They also recruit employees for permanent placements. Some staffing agencies offer services beyond just recruiting employees for its clients, but also help in training and preparing the employees to fit into the role that they are being recruited for. Usually such staffing agencies charge more than those who just recruit employees for their clients.

When it comes to getting paid, some staffing agencies charge their clients; applicant administrative fees so as to enable them process their application, match them with employers and successfully help in securing jobs. Processing the application of an applicant includes helping them restructure their CVs and cover letters so as to fit into the expectation of the recruiter (the organization they want to work for).

In essence, it is the practice for staffing agency to earn their money by charging their clients (employers of labor) for the amount of work the employee undertakes. In most cases, the staffing agency receives the same amount as the employee. Staffing agencies make more money when they help organizations recruit highly skilled staff on a permanent basis.

Although some recruitment agencies still enter into personal contract agreement with applicants -such that they will collect a percentage of their salary for a period of 3 months or more if they help the applicant secure a job; most states in the U.S. have outlawed this type of arrangement.

A Sample Staffing Agency Business Plan Template

1. industry overview.

It is on record that the staffing, recruiting, and workforce solutions industry makes a huge contribution to the economy of the United States of America, and they provide jobs and career opportunities for about 14 million employees annually. Despite the fact that staffing industry growth has outpaced the overall economic and employment growth in the U.S., it employs only about 2% of the U.S. non – farm workforce.

Statistics has it that in the united states of America, there are about 17,000 staffing and recruiting agencies and they operate around 35,000 offices scattered all around the U.S. Statistics also has it that the top 122 staffing agencies generates a combined sum of $69.4 billion in U.S. representing 55.9% of the market..

Records has it that 17 staffing agencies generated more than $1 billion in staffing revenue in 2014 and these staffing agencies represented over a third (36.4%) of the market. Each staffing agency on the list generated more than $100 million in U.S. staffing revenue in 2014.

No doubt, the $69 billion in staffing revenue generated by these staffing agencies give emphasis to the health of the staffing industry.

The staffing agency industry will continue to blossom because more and more organizations are beginning to realize that somehow they need the services of employment consulting firms to help them take aware the stress of recruiting workforce for their business which sometimes goes beyond recruiting to proving trainings and other Human Resources related services.

From all available statistics, it is safer to say the recruitment consulting industry is growing steadily despite the competitive nature of the industry. One thing is certain if you are well positioned, and have the required business skills, network.

Plus a robust CV bank, you may likely not have to struggle to compete favorable in the staffing industry. Another reason why people prefer to start a staffing consulting business is that, consultants have the monopoly to charge a fee as it suits them -especially if they are have been able to pay their dues in the industry over the years.

Other factors that encourage entrepreneurs to start their own staffing agencies or consulting firms could be that the business is easy to set up and the start – capital is indeed affordable; you can actually start your own staffing consulting business from the comfort of your house.

All you need to do is to create an office somewhere in your house. People usually pay you for the staff you can help them recruit and train.

2. Executive Summary

Brick House Staffing and Training Company, LCC is a Human Resource firm cum staffing agency that will be located in New York City, New York. The company will operate as a standard human resources consulting firm with bias in recruitment and trainings.

Our services will cover areas such as; Recruitment and Training Consulting, Highly Skilled Staffing Consulting, Unskilled Staffing (Maid supply, Nannies, Gardeners, Security Guards and Drivers et al), Permanent Staffing Consulting, Temporary / Contract Staffing and any other related human resources services.

We are aware that businesses these days require diverse and sophisticated approaches. This is why we will position our staffing agency to offer a wide range of related consulting services as requested by our clients. Brick House Staffing and Training Company, LLC is a client-focused and result driven staffing agency that provides broad-based experience at an affordable fee that won’t in any way put a hole in the pocket of our clients.

We will offer a complete range of human resources consulting services to our local, state, national, and multi-national clients and we will ensure that we work hard to provide the required consulting services and staffing solutions needed by our clients to accomplish their business goals and objectives.

At Brick House Staffing and Training Company, LLC, our client’s best interest come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire consultants cum recruiters who are well experienced in a wide variety of human resources consulting and trainings et al.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Brick House Staffing and Training Company, LCC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

Brick House Staffing and Training Company, LLC is founded by Dr. John Powel and his son Blaise Powel. The organization will be managed by Dr. John Powel; he graduated from University of California – Berkley (First Degree in Personnel Management), Brock School of Business at Stamford University (MBA), and University of Harvard (PhD.).

Dr. Powel is a Certified Recruiting Specialist (CRS), a Certified Personnel Consultant (CPC) amongst other certifications in Human Resources.

Aside from his core area of strength i.e. recruiting and trainings, Dr. Powel has extensive experience in a diverse range of business consulting, and his consulting practice is concentrated in the areas of helping both big corporations and start – ups position their business for growth, sustainability and expansion.

3. Our Products and Services

Brick House Staffing and Training Company, LCC is going to offer varieties of related staffing and training services within the scope of the consulting industry in the United States of America. Our intention of starting our staffing agency is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition.

Our business offering are listed below;

  • Recruitment and Training Consulting
  • Staffing for the IT industry
  • Staffing for the Oil and Gas Industry
  • Staffing for the Health Sector (Nurses, Doctors et al)
  • Staffing for the Banking, Insurance and the Financial Sector
  • Recruitment, Human Resource and Capital Development Consulting
  • Highly Skilled Staffing Consulting
  • Unskilled Staffing (Maid supply, Nannies, Gardeners, Security Guards and Drivers et al)
  • Permanent Staffing Consulting
  • Temporary / Contract Staffing

4. Our Mission and Vision Statement

  • Our vision is to provide our clients with skilled staffing consulting and training solutions in a timely and efficient manner.
  • We strive to handle each client with accountability and responsiveness, as if we were recruiting and training staff for our own business.
  • We focus our attention on the providing workable business solutions as it relates to staffing for our clients so that our clients can focus their attention on the success of their business.
  • Our vision reflects our values: integrity, service, excellence and teamwork.
  • Our mission is to provide professional and trusted staffing and training consulting services that assist businesses and non-profit organizations in operating sustainably.
  • We provide workable staffing and training solutions in combination with our own business backgrounds, and deliver valuable services in a timely and cost-effective way.

Our Business Structure

Ordinarily we would have settled for two or three staff members, but as part of our plans to build a standard staffing agency business in New York City – New York, we have perfected plans to get it right from the beginning which is why we are going the extra mile to ensure that we have competent, qualified, honest and hardworking employees to occupy all the available positions in our firm.

The picture of the kind of staffing agency business we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York City – New York as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Brick House Staffing and Training Company, LCC;

  • Chief Executive Officer / Lead Consultant

Recruitment Specialist

  • Training and Development Executive

Legal Secretary

Admin and HR Manager

  • Business Developer (Marketing and Sales Executive
  • Customer Service Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office / Lead Consultant:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Responsible for drawing up contracts and other legal documents for the company
  • Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
  • Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
  • Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
  • Responsible for handling staffing contracts for the IT industry
  • Responsible for handling staffing contracts for the Oil and Gas Industry
  • Responsible for handling staffing contracts for the Health Sector (Nurses, Doctors et al)
  • Responsible for handling staffing contracts for the Banking, Insurance and the Financial Sector
  • Handles Recruitment, Human Resource and Capital Development Contract for our clients
  • Handles Highly Skilled Staffing Contracts
  • Supervise unskilled staffing contracts (Maid supply, Nannies, Gardeners, Security Guards and Drivers et al)
  • Handles Permanent Staffing contracts for our clients
  • Supervise temporary / contract staffing contracts
  • Work with the Training and Development Consultant to develop training solutions for clients
  • Track hours and bill to clients.
  • Handle any other responsibility as assigned by the Lead Consultant

Training and Development Consultant

  • Coordinates training programs facilitated by Brick House Staffing and Training Company, LCC
  • Writes winning proposal documents, negotiate fees and rates in line with company policy
  • Identifies training and development needs for staff through job analysis, appraisals and consultation
  • Collects briefs from clients in respect of Recruitment exercise, Learning and Development and Advisory services
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Facilitates and coordinates strategic sessions.
  • Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
  • Responsible for handling all trainings both internal and external trainings
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with KPI to drive performance management for clients
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Business Developer (Marketing and Sales Executive)

  • Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Client Service Executive

  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distribute mails in the organization
  • Handles any other duties as assigned my the line manager

6. SWOT Analysis

Brick House Staffing and Training Company, LLC engaged the services of a core professional in the area of business consulting and structuring to assist the firm in building a solid consulting firm that can favorably compete in the highly competitive consulting industry.

Part of what the team of business consultant did was to work with the management of the firm in conducting a SWOT analysis for Brick House Staffing and Training Company, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Brick House Staffing and Training Company, LLC;

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in the industry, a team with excellent qualifications and experience in recruiting and training.

Aside from the synergy that exist in our carefully selected workforce and our strong online presence, Brick House Staffing and Training Company, LLC is well positioned in a business district with the right demography and we know we will attract loads of corporate clients from the first day we open our doors for business.

As a new business consulting firm, it might take some time for our organization to break into the market; that is perhaps our major weakness.

  • Opportunities:

No doubt, the opportunities in the consulting industry of which recruiting and training is a part of is indeed massive and we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a staffing operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

Quite a number of distinct trends have emerged in recent time in the consulting industry which is why staffing agencies and consulting firms alike are positioning their organizations to survive the peaks and troughs of an ailing economy.

As a matter of fact, most of these trends aid staffing agencies cum consulting firms and organizations to become more creative, competitive, efficient, and productive in a global market. Some other trends in the consulting industry could be attributed to changing demographics, attitudes and work styles.

No doubt, as the cost of consulting services continues to increase and as corporate spending falls, new consulting delivery methods will continue to emerge and gain momentum going forward. In addition, the market for consulting services has shifted from a sellers’ market to a buyers’ market. A market where consultants provide software solutions that will make it easier for their clients to run their businesses.

Lastly, it is now becoming trendy in the consulting industry for smaller staffing agencies or consulting firms to merge with bigger consulting firms and for bigger consulting firms to acquire smaller consulting firms / staffing agencies; mergers and acquisitions. Many consulting firms all over the United States are coming to the conclusion that the bigger the better for them.

8. Our Target Market

We do not want to leave any stone unturned in seeing that we attract all those who may be in need of our business. Although Brick House Staffing and Training Company, LLC will initially serve small to medium sized business, from new ventures to well established businesses.

But that does not in any way stop us from growing to be able to compete with the leading consulting firms cum staffing agencies in the United States. We hope to someday merge or acquire other smaller consulting firms and expand our staffing agency cum consulting services beyond the shores of the United States of America.

As a full service and standard staffing agency cum consulting firm, Brick House Staffing and Training Company, LLC have a variety of practice areas to help startups grow especially as it relates to staffing and training.

While we works with a variety of organizations and industries, Brick House Staffing and Training Company, LLC will also specialize in working with startups, real estate investors, and contractors, manufacturers and distributors, banks, lending and financial institutions.

Our target market cuts across people of different class and people from all walks of life, local and international organizations as well. We are coming into the industry with a business concept that will enable us work with the highly placed people and companies in the country and at the same with the lowly placed people and smaller businesses.

In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically design our products and services for;

  • Banks, Insurance Companies and other related Financial Institutions
  • Businesses and Entrepreneurs
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Households and families
  • Schools (High Schools, Colleges and Universities)
  • Sport Organizations
  • Entrepreneurs and Start – Ups

Our Competitive Advantage

One of the things that make one sit up in business is competition. The level of competitions in the staffing consulting industry depends largely on the location of the business and of course the niche of your staffing consulting business. If you can successfully create a unique niche for your staffing consulting agency, you are likely going to experience little or no competition.

For instance; if you are the only staffing agency that recruits nurses for organizations and homes in your location, you are sure of monopolizing that aspect of staffing. Brick House Staffing and Training Company, LLC might be a new entrant into the staffing and training consulting industry in the United States of America, but the management staffs and board members are considered gurus.

They are people who are core professionals and licensed and highly qualified consultants in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups staffing agencies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

We are very aware of the role that money plays in every business and that is why we are doing all we can to see that we source for income in the right places.

Brick House Staffing and Training Company, LCC is established with the aim of maximizing profits in the consulting industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign ‘ retainer – ship’ contract with most of our clients.

Brick House Staffing and Training Company, LCC will generate income by offering the following staffing and training consulting services for individuals and for organizations;

10. Sales Forecast

As long as there are people living in the United States of America and business starting and growing in the U.S., the services of staffing agencies will always be needed.

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.

We have been able to critically examine the staffing agency market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York.

Below is the sales projection for Brick House Staffing and Training Company, LCC, it is based on the location of our business and the wide range of recruiting cum consulting services that we will be offering;

  • First Year-: $100,000
  • Second Year-: $500,000
  • Third Year-: $1,000,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst staffing agencies in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent job deliveries speaks for us in the marketplace; we want to build a standard staffing agency cum consulting business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).

Our goal is to grow our staffing agency to become one of the top 20 staffing agencies in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Brick House Staffing and Training Company, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in New York and other parts of the U.S.
  • Promptness in bidding for staffing and training consulting contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver quality staffing and training consulting services to them
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our consulting firm.

Below are the platforms we intend to leverage on to promote and advertise our staffing agency business;

  • Place adverts on both print (community based newspapers and magazines) and electronic media platforms
  • Sponsor relevant community programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
  • Install our Bill Boards on strategic locations all around New York and major cities in the United States of America
  • Engage in road show from time to time in targeted communities
  • Distribute our fliers and handbills in target areas
  • Position our Flexi Banners at strategic positions in the location where we intend getting clients to start patronizing our services.
  • Ensure that all our staff members wear our customized clothes, and all our official cars are customized and well branded.

12. Our Pricing Strategy

Hourly billing for consulting services is a long – time tradition in the industry. However, for some types of consultancy services especially staffing and training services, flat fees or per head billings make more sense because they allow clients to better predict consultancy costs.

As a result of this, Brick House Staffing and Training Company, LLC will charge our clients a flat fee or per head for many basic services such as staffing and trainings et al.

At Brick House Staffing and Training Company, LLC we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises.

We are aware that there are some clients that would need regular access to consultancy and advisory services as it relates to staffing and performance management, we will offer flat rate (commission / percentage) for such services that will be tailored to take care of such clients’ needs.

  • Payment Options

Brick House Staffing and Training Company, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

Starting a staffing agency cum consulting firm can be cost effective; this is so because on the average, you are not expected to acquire expensive machines and equipment.

Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.

Basically, these are the area we are looking towards spending our start – up capital on;

  • The Total Fee for incorporating the Business in New York – $750.
  • The budget for Liability insurance, permits and license – $2,500
  • The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
  • The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
  • The Cost of launching our official Website – $600
  • Budget for paying at least two employees for 3 months and utility bills – $30,000
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
  • Miscellaneous – $1,000

Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard staffing agency business in the United States of America.

Generating Funding / Startup Capital for Brick House Staffing and Training Company, LLC

Brick House Staffing and Training Company, LLC is going to start as a private business that will be solely owned by Dr. John Powel and family. The family will be the sole financial of the firm, but may likely welcome partners later which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings
  • Source for soft loans from family members and friends
  • Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Brick House Staffing and Training Company, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer nothing short of excellent services.

Brick House Staffing and Training Company, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founder: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In progress
  • Creating Awareness for the business (Business PR): In progress
  • Health and Safety and Fire Safety Arrangement: In progress
  • Establishing business relationship with key players in the industry: In progress

Frequently Asked Questions

What are the responsibilities of a staffing agency.

The responsibilities of a staffing agency are as follows;

  • A staffing agency can provide end-to-end staffing solutions to a business
  • Understanding the workload needs of the company
  • Determining the workforce required to meet the same
  • Conducting interviews and shortlisting candidates
  • Vetting potential candidates through background checks and employment history
  • Drawing contracts and looking at legal issues
  • Imparting training in case of gaps
  • Follow-ups on the performance of the temp workers to see if the requirements are met
  • So also, if the worker is not the right fit, then it’s the responsibility of the staffing agency to terminate the hire and compensate, as needed.

What Is A Staffing Agency And What Does It Do?

A staffing agency is an agency that is responsible for helping organization recruit staff to fill vacant position in their organization and also help applicants/those in between jobs secure employment. They also offer a wide range of recruitment-related services, largely temporary and contract staffing.

Some staffing agencies offer services beyond just recruiting employees for its clients, but also help in training and preparing the employees to fit into the role that they are being recruited for. Usually, such staffing agencies charge more than those who just recruit employees for their clients.

How Does A Staffing Agency Get Paid?

When it comes to getting paid, some staffing agencies charge their clients administrative fees so as to enable them process their application, match them with employers and successfully help in securing jobs.

In essence, staffing agencies make more money when they help organizations recruit highly skilled staff on a permanent basis.

What Are The Benefits Of A Staffing Agency?

Here are some of the benefits of a staffing agency;

  • Staffing agencies have specialists to identify the right talent.
  • Staffing agencies maintain a talent pool.
  • Staffing agencies can hire faster and more accurately.
  • Staffing agencies offer tailor-made solutions.
  • Staffing agencies let you focus solely on your growth.

When Should You Opt For A Staffing Agency?

  • You should opt for a staffing agency when you want to quickly fill a position in your organization
  • You should opt for a staffing agency when you need tailor made solutions to your recruitment process in your organization.
  • You should opt for a staffing agency when you are finding it difficult to access pool of talents to fit into your organization.

What Can A Staffing Company Do For You?

A staffing agency is an organization that matches companies and job candidates. By registering with a staffing agency, you have the potential to make connections with multiple hiring managers looking to find the right people for their job openings.

What Is It Like To Work For A Staffing Agency?

Working for a staffing agency can be exciting, challenging and of course rewarding.

What Are The Different Types Of Staffing Agencies?

These agencies are divided into three categories namely (I) Line Agencies (II) Staff Agencies, and (III) Auxiliary Agencies, depending on the nature of work performed by them.

What Are The Benefits Of Working With A Staffing Agency?

The benefits of working for a staffing agency are enormous and some of them are;

  • You will be in a position of influence
  • You will earn an above-average salary
  • You will have the chance to change lives
  • You will have the opportunity to meet with different people
  • You can help develop the people around you.
  • You will feel gratification from solving problems.

What’s The Difference Between A Staffing Agency And A Temp Agency?

Even though temp agencies and staffing agencies offer temporary workers to their clients, but temp agencies only offer temporary work, staffing agencies focus on the long term needs of their clients as well as placing candidates in what can turn out to be full time employment with major corporations.

How Much Does A Staffing Agency Charge?

Staffing agencies typically charge 25 percent to 100 percent of the hired employee’s wages. So, for example, if you and the staffing agency have agreed on a markup of 50 percent, and the new employee earns an hourly wage of $10, you will pay the agency $15 per hour for their work.

What Kind Of Roles Do Staffing Or Placement Agencies Offer?

Staffing agencies help fill temporary positions, temp-to-hire positions and direct-hire positions.

How Can A PEO Assist With Employee Training?

A PEO can assist you with employee training in a variety of ways. This might include giving your employees access to internet-based learning sites, offering custom training with an outside expert, or even creating new seminars just for your employees.

What Is Contract Staffing And Permanent Staffing?

Contractual staffing refers to the recruitment of employees for short-term employment contracts as opposed to full-time permanent workers, while permanent staffing is the process of providing required candidates for long-term employment based on specified candidate factors.

Should I Use A Temp Agency To Find A Job?

Working with a staffing agency to find your next career will only help you expand your options. Employers are using staffing agencies and you should be too.

What Are PEO Companies And What Do You Do?

PEO stands for professional employer organization. This is how PEO works; once a client company contracts with a PEO, the PEO will then co-employ the client’s worksite employees. The PEO typically remits wages and withholdings of the worksite employees and reports, collects and deposits employment taxes with local, state and federal authorities.

How Do Employees Benefit From A PEO Arrangement?

Through a PEO, the employees of small businesses gain access to big-business employee benefits such as: 401(k) plans; health, dental, life, and other insurance; dependent care; and other benefits they might not typically receive as employees of a small company.

What Are The Benefits Of Using A Temp Agency?

  • Reduced overhead costs.
  • Reduced overtime pay.
  • Save on training, time, and reduce hiring risks.
  • Saves time and increases ROI.
  • Access to talent networks.
  • The ability to hire quickly
  • Industry market knowledge
  • The ability to try out an employee before extending a full-time offer

How Long Can You Hire A Temporary Employee For?

A period of temporary employment should last no longer than one year and have a clearly specified end date. Federal law also dictates that you cannot hire the same temp employee for more than two consecutive years.

Do You Have To Offer A Temporary Employee Benefits?

You don’t have to offer a temporary employee benefit. Please note that while it may not be a requirement to provide health insurance to your temporary and seasonal workers, you are still obligated to provide a safe and healthy work environment. You can offer them voluntary benefits which they can pay for at low group rates.

What Is The Difference Between PEO And ASO?

PEO – stands for Professional Employer Organization. ASO – stands for Administrative Services Organization and the most important difference between an ASO and a PEO is that the service provided through an ASO does not establish a co-employer relationship.

What Is The Difference Between A PEO And A Staffing Company?

Both staffing agencies and PEOs are focused on workforce HR tasks, but with a staffing agency you are outsourcing your hiring process and the associated tasks. With a PEO, you are doing the hiring on your own and only outsourcing the administrative tasks, payroll, and compliance associated with your workforce.

How Much Do Agencies Take Off Your Wage?

Standard recruitment costs tend to range between 15 percent and 20 percent of a candidate’s first annual salary, but this can go as high as 30 percent for hard to fill positions.

Can You Just Leave A Temp Job?

Some contracts stipulate a mandatory notice period you may have to work through before leaving your job. The temp agency representative may want to inform your current employer of your intention to leave, since you are still technically an employee of the agency.

Is It Bad To Get A Job Through A Staffing Agency?

Staffing firms play a critical role in helping companies find talent. Unlike corporate recruiters, recruiters at staffing agencies have access to jobs at multiple companies covering a wide spectrum of industries and positions. If companies and your competition are using them, you should be too.

What Are The Differences Between A PEO And A Broker?

Generally speaking, a health insurance broker is an expert at insurance, whereas a PEO can provide expertise and assistance in a number of HR and compliance issues, in addition to providing access to health coverage

Should You Outsource HR Or Keep It Inside Your Business?

In my opinion, I will advise that you outsource HR as against keeping it inside, especially if you are just starting out. As a matter of fact, even the smallest companies can benefit from small business HR outsourcing. In reality, the smaller your business is, the more beneficial it is to outsource human resources.

What Are Common Misconceptions About Staffing Agencies?

Here are the top five common misconceptions of staffing agencies.

  • Temporary Work Only (With No Stability)
  • Take a Cut From Your Pay
  • Don’t Pay Well
  • Low-Level Jobs
  • Only Offer Jobs at Small Companies

How Can You Get Out Of Temp Agency Contract?

If you found your current job through a temp agency, the first step you should take is to contact your agency representative and inform them of your decision to leave, especially if it is prior to the agreed date.

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Staffing Agency Business Plan Template & Guidebook

Are you in the market for a comprehensive guide to launching and operating a successful staffing agency? Look no further than The #1 Staffing Agency Business Plan Template & Guidebook! From outlining your business vision and setting achievable goals to creating a marketing plan and staying organized, this template and guidebook has all of the information necessary to launch an effective staffing agency. Get ready to take your business venture to the next level with The #1 Staffing Agency Business Plan Template & Guidebook!

Nick

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  • How to Start a Profitable Staffing Agency Business [11 Steps]

How to Write a Staffing Agency Business Plan in 7 Steps:

1. describe the purpose of your staffing agency business..

The first step to writing your business plan is to describe the purpose of your staffing agency business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a staffing agency business:

Our staffing agency is committed to delivering customized staffing solutions to meet the needs of our clients and help them achieve their goals. Our mission is to provide quality service, superior customer service, and customised solutions that meet the needs of our clients while contributing to their success. We will navigate the ever-changing staffing industry by staying abreast of trends in order to provide recruitment strategies that are tailored to our customers’ needs and will help fill the positions with the best talent available. We are dedicated to creating a positive work environment for all employees, providing excellent customer service to clients, and honouring all commitments made in an ethical manner.

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2. Products & Services Offered by Your Staffing Agency Business.

The next step is to outline your products and services for your staffing agency business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your staffing agency business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your staffing agency business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your staffing agency business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

business plan staffing agency

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a staffing agency business?

  • Computer, printer and fax machine
  • Business license
  • Insurance coverage for company liability and worker's compensation
  • Recruiting software
  • Advertising materials (brochures, business cards, website)
  • Staffing or employment agency permit or license

5. Management & Organization of Your Staffing Agency Business.

The second part of your staffing agency business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your staffing agency business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Staffing Agency Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a staffing agency business varies based on many different variables, but below are a few different types of startup costs for a staffing agency business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your staffing agency business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your staffing agency business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your staffing agency business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

business plan staffing agency

Frequently Asked Questions About Staffing Agency Business Plans:

Why do you need a business plan for a staffing agency business.

A business plan is essential for starting any type of business, including a staffing agency. It ensures that the business has a clear plan in place to reach its goals, outlines strategies to achieve success, and provides an accurate assessment of both the financial requirements for market research and success metrics. The business plan also serves as a powerful tool for gaining investors, lenders and partners required for the business to succeed.

Who should you ask for help with your staffing agency business plan?

You should consult an experienced business consultant, accountant, lawyer, or other professional who is knowledgeable about the staffing industry and business planning. They can help you identify your objectives, develop a detailed plan of action, and create financial projections.

Can you write a staffing agency business plan yourself?

While it is possible to write a staffing agency business plan yourself, if you are new to the business planning process and do not have any experience in this area, it may be best to hire a professional business plan writing service. Having an experienced business plan writer take care of the task will ensure that your plan will be comprehensive and well-written, which can greatly increase the chances of your business succeeding.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

business plan staffing agency

How to Write a Staffing Agency Business Plan: 5 Essential Sections

A business plan is a living document that can change as your company grows and should be updated as necessary. There’s no right or wrong way to write a business plan; however, there are several key elements that all staffing companies should have in place as a guide to keep the business focused. Here’s how to write a staffing agency business plan.

1. Write Your Elevator Speech. 

You should be able to describe your company in thirty seconds or less. That’s about how long your potential client’s attention will last before their eyes begin to glaze over, so consider your words carefully! This succinct paragraph defines your value proposition and serves as the introduction to your staffing agency business plan.

2. Introduce Yourself .

Lenders, investors and partners will read your business plan to evaluate if your company is viable. Here’s your chance to reinforce your credentials and build trust. Introduce yourself, your background and expertise in your chosen field to put a face to your staffing agency business plan.

What have you accomplished in the staffing industry? If you don’t have experience in staffing, what are your entrepreneurial strengths? Have you been successful in other business endeavors? Make sure to also highlight partners you’ve recruited who possess skillsets or experience you lack.

3. Analyze Your Market. 

A business plan lays out where your company fits into the marketplace. Consider these questions as you research:

  • How well do you know your competition?
  • What are their strengths and weaknesses?
  • What audiences are being underserved? Now, what will you do differently?

Ultimately, your staffing agency business plan needs to demonstrate that there is an unmet need in the market that your business can serve.

4. Explain How Your Company Is Different. 

In this business plan section, detail how you will exploit market weaknesses and appeal to your niche. A competitive edge is what potential stakeholders will look for, so be sure to outline your key differentiators.

Will you focus on a specific industry, or only take on certain clientele? Indicate training programs or other advantages that you’ll have over competitors.

5. Show That You Have the Tools to Succeed.

Demonstrate your ability to achieve your goals. The most powerful tool you can present to potential stakeholders here is staffing agency funding. Show you understand your capitalization needs with a funding strategy that explains how you will fund your business until it starts generating revenue.

If you’ve found a payroll funding source that can advance the working capital you’ll need, indicate this. Doing so will show that you have put time and effort into confronting potential cash flow challenges.

What to Know as You Grow

As you scale your agency, a robust business plan will help you address the industry-specific challenges you’ll face and the opportunities you’ll pursue. When you demonstrate you know how to write a staffing agency business plan, it shows lenders and investors that you’re serious about your endeavor and deserve their support.

Ready to grow? Encore Funding is here to support your goals. We offer  staffing agency funding ,  more than a quarter-century of experience  in this business and  many resources  for staffing agencies of all sizes and stages. Contact our team  with your questions or to get started with your bigger, brighter tomorrow.

VIDEO: Insights for Your Staffing Agency Business Plan

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Staffing Agency Business Plan Template [2024]

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Staffing Agency Business Plan Template

If you want to start a Staffing Agency, Recruitment Agency, Employment Agency or expand your current Staffing Agency, you need a business plan.

You can download our Staffing Company Business Plan Template (including a full, customizable financial model) to your computer here.

The following Staffing Agency business plan template gives you the key elements to include in a winning staffing agency business plan, employment agency business plan or a recruitment agency business plan.

Below is an outline of each of the key sections of a staffing agency business plan.

I. Executive Summary

Business overview.

Located at the heart of [City], [Company Name] is a recruiting and staffing agency that helps local businesses to find talented staff across different fields like accounting, banking and finance, administration, marketing, and information technology. It specializes in talent pooling and acquisition and provides assistance with hiring new employees for temporary and long-term positions.

[Company Name] was founded by [Founder’s Name] in [Year] when he decided that he needed to take a break from just enforcing company policies and practices as an assistant Human Resource Manager for a known company in [Location]. He realized that there is a growing need for an agency that would help more job seekers find the companies that would maximize their potential and benefit from their expertise.

Putting the best interest of both the employers and job seekers, [Company Name] performs extensive background checks to make sure that they have a network of competent and highly qualified job seekers that matches the needs of companies in different industries.

Products Served

[Company Name] will be able to provide clients with the following services:

  • General recruitment
  • IT Recruitment
  • Business and Finance recruitment
  • Contract Staffing
  • Manpower Outsourcing
  • Staff Augmentation
  • Executive Search and Selection (ESS)

You can download our Staffing Agency Business Plan Template (including a full, customizable financial model) to your computer here.

Customer Focus

[Company Name] will primarily serve the residents who live within a 15-mile radius. The demographics of these customers are as follows:

  • 78,827 residents
  • 2,500 workers
  • Average income of $65,000
  • 41% married
  • 49% in Mgt./Professional occupations
  • Median age: 26 years

Management Team

The most valuable asset of [Company Name] is the expertise and experience of its founder, [Founder’s Name]. He has been working in the human resource management field since [year] and was one of [Other Company Name]’s top employees. He also has a degree in Human Resource Management and is SHRM-certified. Thus, he is highly qualified and credible to manage the staffing agency.

The team also includes a his highly-skilled and professional assistant manager who will help manage the company’s operations. He will be trained in all the important company processes and operations by [Founder’s Name] so he will be able to take over in absence of [Founder’s Name].

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that there is indeed a need for reliable staffing agencies in the area.
  • Majority of our location’s residents and workers are job seekers who are either fresh graduates or professionals who are looking for a new work environment.
  • The management team has a track record of success in the human resource and staffing industry.
  • The staffing agency business has proven to be a successful business in the United States.

Financial Highlights

[Company Name] is seeking a total funding of $200,000 of debt capital to open its staffing agency. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses and working capital.

Specifically, these funds will be used as follows:

  • Location design/build: $100,000
  • Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name] is a recruiting and staffing agency located at the heart of [City] that helps local businesses to find talented staff across different fields like accounting, banking and finance, administration, marketing, and information technology. It specializes in talent pooling and acquisition and provides assistance with hiring new employees for temporary and long-term positions.

[Company Name]’s History

[Company Name] was founded by [Founder’s Name] in [Year] when he decided that he needed to take a break from just enforcing company policies and practices as an assistant Human Resource Manager for a known company in [Location]. He realized that there is a growing need for a staffing agency that would help more job seekers find the companies that would maximize their potential and benefit from their expertise. With the connections that he built through his years of experience in human resource management, and his passion for promoting career development, he was able to start [Company Name]. It didn’t take long before the company was able to gain the trust of [x] companies and [x] job seekers.

Since incorporation, the Company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Established their company as a limited liability company (LLC)
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting excellent job seekers from different fields.

[Company Name]’s Products/Services

Iii. industry analysis.

Over the past five years the Staffing Agency industry has recorded growth due to a growing US labor market and overall economic improvements. Unemployment rates had dropped to historical lows. As a result, industry revenue increased rapidly as the national unemployment rate declined 14.2%. The number of temporary employees increased throughout the current period, bolstering demand for industry services. Overall, industry revenue is projected to increase an annualized 1.6% over the next five years.

Corporate profit is anticipated to grow an annualized 10.4% over the next five years, driving businesses to expand operations. Corporations will look to preserve their profit and look to temporary employees. Workers looking to rejoin the labor force will likely continue to present an opportunity for industry operators, since they will remain open to temporary roles in hopes of securing a permanent position in the future. Overall, industry revenue is expected to increase an annualized 2.3% to $201.7 billion. Similarly, industry profit is expected to increase slightly to 5.6%.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 15-mile radius. The area is populated mostly by several startup companies and expanding businesses in need of highly-skilled labor force; as a result, they have the budget to spend for a staffing agency.

Customer Segmentation

The Company will primarily target the following customer segments:

  • Job seekers: These are individuals with extensive and reliable work experience who are looking for either short-term or long-term employment.
  • Offices: These are workplaces that are in need of administrative employees, accountants, IT personnel, maintenance personnel, and other skilled workers.
  • Businesses: These are establishments in need of manpower services for their daily business operations.

V. Competitive Analysis

Direct & indirect competitors.

The staffing agency’s competitors will be other staffing & recruitment agencies, such as: Rand Corporation Rand is an HR consulting and staffing business. Founded in 1960, the company has over 4,000 offices across 38 countries. They also placed more than 649,00 people in temporary or permanent employment, with about 318,500 workers placed into temporary positions last year. The company provides services through three key business divisions: staffing, professionals and in-house solutions. It screens temporary employees for the industrial and administrative sectors.

Express Staffing Express Staffing is a staffing company that provides work for some 566,000 employees each year. It operates on a franchise business model from a network of more than 800 employment agency offices across the US and Canada. It helps fill full-time, temporary, and part-time positions in a range of sectors that span Professional, Light Industrial, and Office Services. Professional employment includes accounting, engineering, IT, sales and marketing, HR, and legal sector positions, while Light Industrial covers assignments such as assembly, maintenance, and warehousing. Bob Funk and Bill Stoller founded the firm in 1983. Since its founding, Express Employment Professionals has put more than 7.7 million people to work. M

Woodly Personnel Services Established in 1988, Wood Personnel Services (WPS) is a staffing and employment agency serving the southern states. It works to tailor staffing solutions to its clients’ and candidates’ unique needs. WPS operates two divisions: Professional Staffing Services, IT Placement and Executive search.

Competitive Advantage

[Company Name] enjoys several advantages over other staffing agencies. These advantages include:

  • Client-oriented service: [Company Name] will have full-time professional consultants always ready to keep in contact with its clients and answer their questions.
  • Detail Oriented: The company attends to the smallest details of both the job seekers and the companies to make sure that their needs are met and delays and unnecessary stress are avoided.
  • Efficient online service: With the use of its online tracking system, [Company Name] assures that it will deliver its services on a timely basis and keep its clients up-to-date of their application status. This also promotes transparency and trust.
  • Management: [Founder’s Name] has been extremely successful working in human resource management and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
  • Relationships: Having lived in the community for 10 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.

VI. Marketing Plan

The [company name] brand.

The [Company name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Client-focused documentation, recruitment, and deployment services, that treat each client according to their needs.
  • Well-trained staff that prioritizes customer satisfaction and excellent results
  • Service built on long-term relationships
  • Comfortable, customer-focused environment

Promotions Strategy

[Company Name]’s market analysis shows that its target market will be individuals working and/or living within a 15-mile radius of its location, as well as businesses. [The Company’s] promotions strategy to reach these individuals includes:

Local Publications [Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers, school publications, sports programs, and similar channels will be a major promotion effort.

Community Events/Organizations [Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Commuter Advertising We will drive attention to [Company name] by hiring workers to hold signs alongside [route or highway]. Advertising on heavily traveled commute routes are an opportunity to alert large numbers of working individuals with disposable income of our opening.

Internet [Company Name] will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. Additionally, it will use highly-focused, specific keywords to draw traffic to its website, where potential clients will find a content-rich site that presents [Company Name] as the trustworthy staffing agency that it is.

VII. Operations Plan

Functional roles.

The Company intends to employ [X] working staff and [A] recruitment consultants. [Company name] anticipates having [Z] customers on a monthly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. [Company name] anticipates using the services of X employees, divided into the following roles.

Service Functions

  • Finding clients in need of qualified staffing
  • Recruiting and vetting individuals looking for employment

Administrative Functions

  • General & administrative functions including marketing, bookkeeping, documentation, etc.
  • Human Resource functions- Hiring and training staff

[Company Name]’s long term goal is to revolutionize the staffing agency industry and become the best in the [city] area. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.

VIII. Management Team

Management team members.

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. He has been in the human resource management and staffing industry since [year] and was one of [Other Company Name]’s top employees. He also has a degree in Human Resource Management and is SHRM-certified. Thus, he is highly qualified and credible to manage [Company Name].

[Company name] will also employ an experienced assistant manager to manage the company’s operations and help with the business planning process. He will be trained in all the important company processes and operations by [Founder’s Name] so he will be able to take over in absence of [Founder’s Name].

Hiring Plan

In order to launch the business, we will hire the following employees:

  • Recruitment consultants: 3 full-time employees to manage the day to day job application and consultations
  • Administrative Assistant: Must be organized, with good phone skills, facility with numbers for bookkeeping, and good writing skills.

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come primarily from the general recruitment and consultations.

The major costs of [Company Name] include:

  • Lease on business location

Moreover, ongoing marketing expenditures are also notable cost mechanics for [Company Name].

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $200,000 of debt capital to open its staffing agency. The capital will be used for funding capital expenditures and location build-out, salaries, marketing expenses, other startup costs and working capital.

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Click below to see each section of our free staffing agency business plan template. You can also click here to get our staffing agency business plan pdf .

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Abe Rubarts

Understanding the Healthcare Staffing Industry

Conducting market research for your business plan, defining your agency's mission and vision, identifying target customers and tailoring services to meet their needs, developing a marketing strategy to promote your agency, creating a financial plan and setting realistic goals, determining staffing needs and recruitment strategies.

  • Developing a Training Program for Your Staff

Establishing Quality Control Measures to Ensure Client Satisfaction

Managing legal and regulatory requirements for healthcare staffing agencies, evaluating risks and implementing risk management strategies, measuring success and tracking key performance indicators (kpis).

Starting a healthcare staffing agency is a challenging but rewarding endeavor, and requires careful planning and preparation to be successful. In this article, we will discuss the key considerations and steps involved in crafting a sample healthcare staffing agency business plan.

Before you start developing your business plan, it's important to have a solid understanding of the healthcare staffing industry. This includes understanding the current demand for healthcare workers, the types of positions that are in high demand, and the trends in the industry.

It's also important to understand the competition in the healthcare staffing industry, including the key players, their strengths and weaknesses, and any potential gaps in the market that your agency may be able to fill. This will help you determine your agency's unique value proposition and positioning in the market.

Another important aspect to consider when understanding the healthcare staffing industry is the regulatory environment. Healthcare staffing agencies must comply with various federal and state regulations, such as licensing requirements, background checks, and healthcare industry standards. It's crucial to have a thorough understanding of these regulations to ensure your agency operates legally and ethically.

In order to develop a successful business plan, you need to conduct thorough market research. This includes analyzing industry trends and demand for healthcare workers, identifying your target customers and their needs, and analyzing your competition.

You should also conduct a SWOT analysis to identify your agency's strengths, weaknesses, opportunities, and threats. This will help you develop a plan that capitalizes on your strengths while addressing your weaknesses and mitigating potential risks.

Another important aspect of market research is understanding the regulatory environment in which your agency will operate. This includes understanding the licensing and certification requirements for healthcare workers, as well as any relevant state and federal regulations that may impact your business operations.

Your agency's mission and vision provide the guiding principles for your business. Your mission statement should define your agency's purpose and core values, while your vision statement should describe your agency's long-term goals and aspirations.

Having a clearly defined mission and vision will help you stay focused on your objectives and make strategic decisions that align with your goals.

It is important to regularly review and update your agency's mission and vision to ensure they remain relevant and aligned with your business goals. As your agency grows and evolves, your mission and vision may need to be adjusted to reflect changes in the industry or shifts in your target market. By regularly revisiting and refining your mission and vision, you can ensure that your agency stays on track and continues to thrive.

To be successful, your agency needs to understand the needs of its target customers and develop services that meet those needs. This requires careful research and analysis of the healthcare industry and your target customers.

You should also consider your agency's unique value proposition and how it can differentiate itself from the competition. This could include offering specialized services or focusing on a particular niche within the healthcare industry.

Once you have identified your target customers and developed services that meet their needs, it is important to continually evaluate and adapt your offerings. The healthcare industry is constantly evolving, and your agency must stay up-to-date with the latest trends and technologies to remain competitive.

Once you have identified your target customers and developed your agency's unique value proposition, you need to develop a marketing strategy to promote your services and attract clients.

This can include developing a brand identity, creating a website and social media presence, networking with potential clients and referral sources, and developing marketing materials such as brochures and flyers.

It is important to regularly evaluate the effectiveness of your marketing strategy and make adjustments as needed. This can involve tracking website traffic and social media engagement, monitoring the success of networking efforts, and soliciting feedback from clients and referral sources.

A financial plan is essential to the success of any business, and is particularly important when starting a healthcare staffing agency. This includes developing a comprehensive budget, projecting revenue and expenses, and setting realistic goals for growth and profitability.

You should also consider financing options for your agency, including loans, grants, and investment capital.

It is important to regularly review and adjust your financial plan as your business grows and changes. This can include reevaluating your budget, revising revenue and expense projections, and adjusting your goals to reflect new opportunities or challenges. By regularly monitoring and updating your financial plan, you can ensure that your healthcare staffing agency remains on track for long-term success.

As a healthcare staffing agency, your success will depend on your ability to recruit and retain qualified healthcare professionals. This requires careful planning and strategy, including developing job descriptions, identifying qualifications and skills required for each position, and developing recruitment strategies that attract top talent.

You should also develop systems for onboarding and training new hires, as well as performance evaluation and retention strategies.

One effective recruitment strategy is to establish partnerships with nursing schools and other healthcare training programs. This allows you to build relationships with students and faculty, and to identify top performers who may be interested in working with your agency after graduation. Additionally, offering internships or other opportunities for students to gain experience with your agency can help to build a pipeline of qualified candidates for future staffing needs.

To be successful in the healthcare staffing industry, your agency needs to prioritize quality control measures that ensure client satisfaction. This includes developing systems for screening and evaluating candidates, verifying credentials and references, and conducting periodic performance evaluations.

You should also establish clear communication channels with your clients, and respond quickly and effectively to any concerns or complaints.

Another important aspect of quality control measures is to regularly gather feedback from clients and use it to improve your services. This can be done through surveys, focus groups, or one-on-one meetings. By actively seeking out and addressing client feedback, you can demonstrate your commitment to providing high-quality staffing solutions and build long-term relationships with your clients.

Starting a healthcare staffing agency involves complying with a variety of legal and regulatory requirements, including licensing, insurance, and compliance with state and federal labor laws.

You should do your research and work with legal and accounting professionals to ensure that your agency is fully compliant with all applicable laws and regulations.

Starting any business involves inherent risks, and healthcare staffing agencies are no exception. It's important to evaluate potential risks and develop strategies for mitigating those risks.

This could include developing contingency plans for unexpected events such as staff shortages or client cancellations, and having proper insurance coverage to protect your agency and its clients.

Finally, it's important to regularly measure and track your agency's performance against key performance indicators (KPIs) such as revenue growth, client satisfaction, and employee retention.

By regularly evaluating your agency's performance and making adjustments as needed, you can ensure that your agency stays on track and continues to thrive in the competitive healthcare staffing industry.

In conclusion, starting a healthcare staffing agency requires careful planning and preparation. By following these key steps and developing a comprehensive business plan, you can increase your chances of success and build a thriving healthcare staffing agency.

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  • The 7 Step Business Plan for a Medical Staffing Agency

By Adam Day

  • Uncategorized

April 22, 2021

A strong business plan can make or break a new startup. Therefore, if you’re looking to open a healthcare staffing agency, a solid business plan should be your first port of call.

Not only does it provide a clear road map for getting your business up and running, it’s also the first step in applying for a business loan. Furthermore, with so much to handle from financing to legal protection, the act of writing it all down with actionable steps can take a huge load off your mind and make that mountain ahead seem a lot easier to climb 

To help you in your journey, we’ve outlined below in seven easy steps how you can create a business plan for a medical staffing agency.

business plan staffing agency

1. Outline Your Business Goals and Purpose

Start by writing out in clear terms what your business goals are for starting a healthcare staffing agency.

It should be concise and easy to understand. Furthemore, If you’re going to be applying for a business loan, this is your chance to lay out why you’ll need the funds and what your growth targets are. 

2. Decide on the Type of Business You’ll Be Running

Every staffing agency must decide on the type of ownership structure it will operate under. You have a few options, and each have their own pros and cons. Take some time to decide which one might work best for you depending on your personal and business goals. 

  • Sole Proprietorship – This is where one person owns the entire business under their own name. Any debts or liabilities that the business takes on are the sole personal responsibility of the owner.
  • Joint Partnership – When two or more people open a business together, they enter into a partnership. Depending on the arrangement, each owner may hold an equal or different share in the business. All debts and liabilities are still considered personal. 
  • A Limited Liability Company – An LLC comes with significant tax benefits and can be opened under sole proprietorship or joint partnership. Another benefit to this arrangement is that it offers the legal protection of being a corporation. 
  • A Corporation – Functions much the same as an LLC, with the important difference that it is owned by its shareholders, whereas an LLC is owned by one or more individuals. 

Whatever type of business you decide on, keeping track of employee time and attendance will make your life a whole lot easier. Learn more about our staffing agency software here . 

3. Ensure Liability Protection

As a nurse staffing agency, you’re in a rather unique position regarding legal protection. Your staff will be working in several different locations, some safer than others and you need to ensure that both they and you have proper protection.

Outline the type of liability insurance you’ll need and how it will protect your company from any damages caused. Since you’re operating in the medical industry, it’s advisable that you go with premium liability insurance. 

You’ll also need proper worker’s compensation in case one of your employees suffers an injury on the job. Your insurance program should cover both medical costs and rehabilitation. As an added bonus, it may also be worth getting short or long-term disability insurance on top of the base package. 

4. Investigate Funding Options

Whatever agency you operate within, when you first get started, you’ll likely be operating out of a spare room.

Furthermore, for the first few months, as you try to hire staff and find clients, your business will probably be in the red, financially speaking.

This is perfectly normal. That being said, eventually you’re going to have to find extra funding before your business can really take off. Employees will have to be paid before you even have clients and you’ll have advertising, recruiting, and operating costs to cover. 

To get yourself through these first early months, outline a plan for how you will fund your business venture. Some of it can come from your own personal savings, but in all likelihood, you’re going to need a business loan to cover the rest. Research what loan options are available and what the requirements are to be approved.

5. Make Revenue Projections

Key to the success of any business venture is an accurate revenue projection. This will be crucial when it comes time to apply for a business loan, so lay out your expected earnings for each month and yearly quarter for the first 2-3 years. It should be properly cited with market reports and financial statements to back up your projections. Be aggressive in your goals, but also realistic. Your loan officer will want to see clear evidence that you can cover your monthly loan payments and any other debts or liabilities you may have taken on.

This is also a good time to think about how you can achieve critical mass, the point at which you have enough staff and clients that your business becomes self-sustaining. When you first get started, you’ll be operating on a shoestring budget and largely dependent on whatever funding you could get.

Try to get a clear sense of how much you’ll need to grow before you can compete in the medical market effectively and remain competitive. Your point of critical mass will be an ever-changing target, so be aware that you’ll need to revise it over time. The revenue projections you make will have a direct impact on the balance between your medical staffing agency’s bill rate vs pay rate .

Revenue projections and medical staffing analysis is made easier by using our staffing agency software . Learn more here. 

6. Develop a Marketing Plan

This is where you will lay out your marketing plans and how you intend to achieve them. You’ll need to outline two marketing plans, one for attracting medical employees and another for clients.

For your medical employees, brainstorm a bunch of ideas for how you can draw talent. For instance, reach out to local schools that specialize in nursing and medical care. You could even try teaming up with a local faculty to encourage new graduates to join your agency. Other methods for finding staff include reaching out on social media or asking medical staff you already have on the books to reach out through their connections and pitch job offers.

As for clients, draw up a list of all the nearby hospitals, health clinics, and anywhere else that needs medical staff. These will be the targets for your marketing campaign, and you should have a clear idea for how you can attract their business.

If you have a unique selling proposition (USP), this is your chance to showcase it and explain how you will compete with other staffing agencies. You should also research any educational events in your area. Medical personnel are always in need of continuing education credits to maintain their professional licenses, and these events can be a great place to find both new recruits and new business clients.

7. Bring It All Together

Type out everything in a single document with each area categorized and properly indexed. It should be easy to present to lenders and provide a clear blueprint for how your business will operate and grow in the future. A basic business plan should include the following:

  • An executive summary
  • Company ownership structure and financing
  • Market analysis and business plan
  • Pricing model and marketing plan
  • An appendix section listing supporting information

business plan staffing agency

Bottom Line

There you have it! While there is no blueprint for how to open a healthcare staffing agency, if you follow these 7 steps your chance of success will drastically increase. 

Once you’re up and running, make sure you finalize your temp agency markup rates to ensure you’re profitable but don’t price yourself out of the market.

Furthermore, to offer unique value and attract the best medical professionals, invest in staffing agency software in order to streamline your time and attendance, payroll and HR.

Want to learn more about how Timerack can benefit your medical staffing agency? Book a personalized demo here . 

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Healthcare Staffing Agency Business Plan

JAN.20, 2024

Medical Staffing Agency Business Plan

A healthcare staffing agency supplies temporary or permanent health care professionals to various facilities, such as hospitals, clinics, nursing homes, etc. It can provide services like temporary, contract, per diem, travel, and permanent placement of nurses, physicians, therapists, technicians, and other allied health workers. A healthcare staffing agency plan describes the business’s goals, strategies, and financial forecasts. A medical business plan guides the owner, helping them attract funding and partnerships.

How to Write a Medical Staffing Business Plan?

To write a medical staffing company plan, research the market, industry, competitors, and customers of your business. Define your business model, value proposition, marketing plan, operations plan, management team, and financial plan. Use reliable data and cite sources to support your claims and assumptions. Present your information clearly and professionally. Use online templates like our medical device business plan , software, or professional services if needed.

Sections in the Nurse Staffing Agency Business Plan

A nurse practitioner private practice business plan should have the following sections:

  • Executive Summary: Brief overview of the plan – mission, vision, goals, target market, competitive advantage, financial highlights.
  • Company Overview: Description of business – legal structure, ownership, history, location, services. Includes mission, vision, values, objectives, and milestones.
  • Industry Analysis: Analysis of external factors affecting business – size, growth, trends, industry challenges, opportunities, and threats. Includes market analysis.
  • Competitive Analysis: Evaluation of competitors’ strengths and weaknesses, competitive advantage, and differentiation strategy. Includes SWOT analysis.
  • Marketing Plan: Customer acquisition, retention, and satisfaction plan. Includes objectives, strategies, tactics, budget, marketing mix – product, price, place, promotion.
  • Operations Plan: Business operations plan – processes, procedures, policies, standards. Includes HR, and technology plans.
  • Management Team: Roles, responsibilities, qualifications, and experience of the management team. Organizational structure and culture. Advisory board.
  • Financial Plan: Projections of financial performance and position – income statement, balance sheet, cash flow, break-even analysis.

Here’s a sample medical staffing agency business plan for a fictional start-up called Medic.

Executive Summary

Medic is a fresh agency that supplies dependable and top-notch medical personnel to health care facilities in Texas. 

We offer multiple services to become the preferred partner for health facilities and medical employee. Our vision at Medic is clear – we’re striving to become a leading agency in the region. How? By expanding our network, diversifying our services, and boosting our reputation.

With the increasing demand for skilled and experienced medical professionals in the allied medical staffing industry, Medic sees a growing market opportunity.

Medic is seeking an initial investment of $500,000 to launch and operate its business. Medic will use the investment for the following purposes:

investment for the medical staffing agency

Medic projects to achieve the following revenue in the first three years of operation:

Year 1 – Revenue of $1.2 million, net income of $120,000

Year 2 – Revenue of $2.4 million, net income of $240,000

Year 3 – Revenue of $3.6 million, net income of $360,000

Medic believes it has a viable and profitable business idea that will benefit health facilities and medical professionals in Texas.

Company Overview

Medic is a health care agency founded in 2024 by Alex Lee and Josh Woods, two health professionals with over 10 years of experience. Medic is an LLC based in Austin, Texas.

Medic provides medical professionals to facilities in Texas. Medic offers:

  • Temporary medical professionals
  • Contract medical professionals
  • Per diem medical professionals
  • Travel medical professionals
  • Permanent placement

Medic targets both health care facilities and medical professionals in Texas. Medic’s ideal customers are:

  • Health facilities that need medical professionals, have few qualified candidates, have a tight budget, and have a flexible schedule.
  • Medical professionals who have skills, experience, and credentials, and are willing to move and have a flexible schedule.

Market share

Image Source – Precedence Research

Medic’s value proposition is:

  • For health facilities: To improve quality of care, patient satisfaction, and operational efficiency.
  • For medical professionals: To advance their careers, enhance their skills, and increase their income.

Industry Analysis

The healthcare staffing industry is part of a larger industry providing workers to various sectors. According to a Grand View Research report , the global market was valued at USD 36.9 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.93% from 2023 to 2030.

Research report

Image Source – Grand View Research report

Marketing Plan

The marketing plan for Medic outlines attracting and retaining customers, both candidates and clients, in the competitive industry. The plan has four components:

1. Marketing Objectives

  • Increase website traffic by 50% in the next 12 months
  • Generate 500 leads per month from online and offline sources
  • Convert 10% of leads into customers within 30 days
  • Achieve a customer retention rate of 90% and a referral rate of 20%

2. Marketing Strategy

The marketing strategy for Medic is based on the 4Ps of marketing: 

  • Product – High-quality temporary and permanent nurse for facilities in Texas, specializing in various specialties.
  • Price – Competitive, transparent rates based on specialty, experience, location, and supply/demand. Flexible contracts and payment options.
  • Place – Texas, with high nurse demand and low supply. User-friendly website for candidates and clients.
  • Social media

3. Marketing Tactics

The marketing tactics are based on the SMART criteria, i.e., Specific, Measurable, Achievable, Relevant, and Time-bound. Some marketing tactics are:

  • Launch improved website by June 2024
  • Post 3 social media posts per week per platform
  • Send 2 monthly newsletter
  • Optimize for SEO; rank on Google page 1 for 10 keywords
  • Run 1 Google Ads campaign
  • Attend 2 events per quarter
  • Issue press release for every milestone
  • Implement a referral program

4. Marketing Budget

The total marketing budget for Medic is $40,000 for the initial development and launch and $30,000 per month for the ongoing marketing activities and channels.

Medical Staffing Agency Marketing Budget

OGSCapital Can Help You with Your Staffing Agency Plan

At OGSCapital, we are a team of experts who have helped thousands of entrepreneurs and business owners across various industries and sectors. We can help you with your hospital business plan by conducting comprehensive market research and analysis by developing a clear and compelling value proposition, marketing strategy, and financial plan. We will write a professional and customized plan and hospital feasibility study and provide ongoing support and consultation.

If you are ready to take your agency to the next level, contact us today for consultation and quote. We will be happy to discuss your requirements and provide you with a medical agency business plan that suits your budget and timeline.

Download Medical Staffing Agency Business Plan Sample in pdf

Frequently Asked Questions

How do I start a nursing staffing agency in the UK?

To start a nursing agency in the UK, register your business, create a medical billing business plan , get insurance, create a website and social media, find a location, hire employees, and get financial help. You also need to register with the Care Quality Commission, the main regulator for health and social workers in England.

Do you need a license to start a medical staffing agency? 

Yes, medical agencies in the US require state licensing, and the requirements vary by state. In addition to business registration, general agencies looking to employ medical workers need agency licensing. Some states require specialty agencies to get specific licenses to place employees.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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    How to Write a Staffing Agency Business Plan in 7 Steps: 1. Describe the Purpose of Your Staffing Agency Business. The first step to writing your business plan is to describe the purpose of your staffing agency business. This includes describing why you are starting this type of business, and what problems it will solve for customers.

  15. How to Write a Staffing Agency Business Plan

    Here's how to write a staffing agency business plan. 1. Write Your Elevator Speech. You should be able to describe your company in thirty seconds or less. That's about how long your potential client's attention will last before their eyes begin to glaze over, so consider your words carefully! This succinct paragraph defines your value ...

  16. Staffing Agency Business Plan Template [2024]

    The following Staffing Agency business plan template gives you the key elements to include in a winning staffing agency business plan, employment agency business plan or a recruitment agency business plan. Below is an outline of each of the key sections of a staffing agency business plan. I. Executive Summary Business Overview

  17. Crafting a Sample Healthcare Staffing Agency Business Plan

    A financial plan is essential to the success of any business, and is particularly important when starting a healthcare staffing agency. This includes developing a comprehensive budget, projecting revenue and expenses, and setting realistic goals for growth and profitability. You should also consider financing options for your agency, including ...

  18. The 7 Step Business Plan for a Medical Staffing Agency

    Whatever type of business you decide on, keeping track of employee time and attendance will make your life a whole lot easier. Learn more about our staffing agency software here. 3. Ensure Liability Protection. As a nurse staffing agency, you're in a rather unique position regarding legal protection.

  19. Healthcare Staffing Agency Business Plan

    Year 1 - Revenue of $1.2 million, net income of $120,000. Year 2 - Revenue of $2.4 million, net income of $240,000. Year 3 - Revenue of $3.6 million, net income of $360,000. Medic believes it has a viable and profitable business idea that will benefit health facilities and medical professionals in Texas.

  20. BETA GIDA, OOO

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  21. SP SISTEM, OOO Company Profile

    Industry: Wired and Wireless Telecommunications (except Satellite) , Building Equipment Contractors , Advertising, Public Relations, and Related Services , Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services , Computer Systems Design and Related Services See All Industries, Business Support Services , Telephone communication, except radio, Electrical work ...

  22. We are Hiring!

    Assisting Project Managers and Directors with all the paperwork involved during the flow of business, Preferred Candidate. Years of Experience: 3-25 years of experience. Graduated School: Business, Economics, Accounting to similar disciplines. Level of Education: High School ( Graduate ), Bachelor's ( Graduate )

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    Business & Economy. ... Myanmar plan to hold over 50 joint military events in 2024 — top brass. ... Russian security agency says it foiled attack on Moscow synagogue by Islamic State members.