brand marketing powerpoint presentation

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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How to make a branded PowerPoint presentation

october 6, 2023

by Microsoft Create team

A branded PowerPoint presentation features your business's own visual language in a design template. Here, you create an effective and eye-catching way to represent your company that goes far beyond adding a logo to every slide—for your audience, it conveys an attention to detail that reinforces your brand values. Thankfully, you don't have to be a graphic design expert to create a branded presentation. Start with a professionally designed PowerPoint template and then modify it to reflect the visual identity for your business.

Why create a branded presentation?

A cohesive visual identity is one of the signifiers of professionalism to your audience. It reflects confidence and uniqueness in a world of competitors.

You might already have stationery , business cards , and a website featuring your brand's visual elements—this includes things like color palette, typography, logo size and placement, or decorative elements. It makes sense to carry this cohesion to your presentations. This is often overlooked in establishing a visual identity. Many believe that they must start from scratch, which is time- and labor-intensive. But instead of building a template from the ground up, start by selecting a design that speaks to you and modify a few simple elements to create your own branded presentation.

How to create a branded PowerPoint presentation

When developing a branded presentation, there are three important things to include: your logo , your brand colors , and your brand's font.

Embed your logo

A branded presentation will carry your logo on every slide, as an anchor element. But it should not be too large or distracting that it draws attention away from your content. Your first and last slides should include a large version of your logo, and on your remaining slides, this logo will move to a corner of your presentation, where it will serve as a visual reminder for your audience.

If you have a copy of your logo saved as a file, it's easy to embed into PowerPoint; here's how:

• Open your PowerPoint deck and go to the slide where you want the logo.
• Select  Insert  >  Pictures  >  This Device .
• Navigate to your logo file, select it, and then select  Insert .
• Select the logo and resize it (if necessary) by clicking and dragging one of the resize handles, then drag the logo to the position you want it in.

Set your colors

If you've got brand colors, here's how to set them for your presentation:

• Open your PowerPoint deck.
• Select  Design .
• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Colors  >  Customize Colors .

If you haven't picked brand colors yet and are looking for guidance, learn how to choose the perfect colors for your brand with help from the Microsoft Create team.

The relationships between groups of colors can establish a mood for your business. Color theory tells us that red means passion and blue represents calm, for example, but a trio or quartet of colors across a spectrum can mean multiple things, whether they complement or contrast with each other. To learn more, check out  The fundamentals of color: What is color theory?  by artist and creative director,  Alberto Cerriteno .

Select a font family

A font is more than just the default text for your presentation: A font family also includes different weights (bold or lightweight, for example), italics, and special or foreign characters. Choosing a font family means versatility for anything you might want to convey to your audience.

Here's how to select the font family:

• Under  Variants  (toward the right side of the toolbar), select the  More  drop-down and then select  Fonts  and then select a font family.

Tips for successful presentations

• Balance text and visuals.  A wall of text will be uncomfortable to read, while too much imagery will seem unfocused.
• Enhance your content through your public speaking, but don't echo it.  Use what you're saying to accentuate the content instead of dryly repeating it.
• Keep the colors balanced.  Bright or distracting colors will take away from your message, even if it is part of your company's identity.
• Ensure that fonts are legible.  Avoid using text that's too large and make sure that it can be read from anywhere in the room where you are presenting.
• Use charts and graphs, but sparingly.  Too much data presented as visuals can be information overload.

Start with a professional template

Microsoft Create  provides PowerPoint templates that can help take the guesswork out of creating a visual identity from scratch. With just a few clicks, you can edit and revise these customizable templates to match your brand.

Start by looking through our  business presentation templates  and downloading the ones you like best. Then modify them to build your own branded presentation.

Related topics

10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

13 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

2. Personalization

Personalization is the key predictor of success:

• Get to know your audience, their needs, and the words they use (Voice of Customer)
• Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
• Offer tailored solutions that address the specific needs of your audience
• Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

• Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

• Design for mobile first
• Use responsive design
• Simplify your content
• Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

5. A clear next step

Making the next step clear and easy boosts conversion:

• Include a clear call-to-action (CTA)
• Limit your CTAs to avoid choice overload
• Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
• Make the CTA stand out
• Deliver value first before asking readers to take the next step
• Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

• Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
• Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
• The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

• Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
• The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
• Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

• An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
• The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
• The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

• A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
• The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
• Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

• The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
• Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
• The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

• Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
• Easily customizable fields allow you to create a polished marketing presentation within minutes.
• Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

• The narrator slide serves as the perfect tool to lead your audience through the project details.
• Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
• An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

• The ability to add dynamic variables to personalize your marketing presentation at scale.
• Versatile slides that can easily be adapted to various industries and use cases.
• AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

• Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
• Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
• The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

• The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
• A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home PowerPoint Templates Strategy Brand Strategy PowerPoint Template

Brand Strategy PowerPoint Template

The Brand Strategy PowerPoint template is a bold presentation template that consists of 12 slides geared towards marketing professionals. This brand strategy template features bright yellow and shades of grey colors to help your strategy stand out to stakeholders. You can find several dynamic diagrams throughout the template to help you communicate your message. Main content themes include team introduction, brand DNA, brand direction, branding process, process principles, a SWOT analysis template , and a world map.

This brand strategy presentation template can be uploaded to both PowerPoint presentations and Google Slides presentations. It is completely customizable, including text, image, graphics, and diagrams placement and content. Just like all brand strategies are different, this branding template can be adjusted to your presentation needs. The template can even be changed to work for different subjects.

The branding presentation features round shapes and spheres with bright contrasting colors. There are seven key diagrams, including:

• 3-part Venn diagram
• pyramid diagram with 4 sections
• spectrum diagram consisting of five banners, each with two editable description fields
• process diagram of six wedges pointing towards a target
• flexible diagram of a central circle and four branching components
• infinity arrow diagram with a color gradient
• rounded diamond SWOT analysis diagram

Notable illustrations include a light grey world map illustration with movable location icons.. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey. 

This brand strategy PPT template is perfect for marketing professionals, managers, specialists, and strategists who need to present their brand strategy to stakeholders like a board of directors, management team, their own team, or clients. Use this template to help you write a brand strategy and make a convincing strategy pitch.

The branding presentation features round shapes and spheres and bright contrasting colors. There are several key diagrams, including a 3-part Venn diagram , a pyramid with 4 sections, a spectrum diagram consisting of five banners, each with two editable description fields, a process diagram of six wedges pointing towards a target, a flexible diagram of a central circle and four branching components, an infinity arrow diagram with a color gradient, a rounded diamond SWOT analysis diagram, and a world map with movable location icons. Notable illustrations include a light grey world map. You can find the following icons in this branding template: social media icons, a rocket, shopping cart, arrow and target, champion cup, and magnifying glass. The main colors are bright yellow, black, and shades of grey.

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Top 10 Templates for Developing a Brand Strategy Plan with Samples and Examples

Shivam Bansal

A brand strategy is a plan for how your company will be perceived by the public.

It's an important step in growing a business, as it gives you a map to reach your target audience and stand out from competitors. If you're not developing a brand strategy, you're missing out on the opportunity to create a unique identity for your company and make your message understood and felt by consumers.

The Essence of Brand Strategy

A brand strategy is an overall plan and direction in which a company's products, services, and/or business model will be developed. It includes aspects of a business that are related to its identity and image, including marketing, advertising, salesmanship, operations, product development, and design.

Developing a brand strategy plan helps you position and differentiate your brand in the market. It's about who you are and what you want to be known for so that customers trust your products and services. A good brand strategy plan assists you in building a unique set of values, mission statement, messaging, and visual identity that helps you stand out from the crowd.

How to Develop a Brand Strategy Plan?

The first step is to brainstorm everything related to your business. Then take all that information and start grouping similar ideas into categories. For example: "Our values" might include "simplicity," "quality," "integrity," "environmental sustainability," etc. Next, divide the categories into subcategories—for example, "values" could be broken down into "price" or "timing." Finally, narrow down each category until only one or two options remain. These are probably the most important aspects of your company!

That being said, a brand strategy plan should be created thoughtfully. To ensure that you’re on top of your game, get started by incorporating brand strategy plan PPT templates. Since we are talking about templates, there’s no better place than SlideTeam. Our wide collection of predesigned, content-ready, and editable designs is sure to make the presentation of the planning process easy for you. It will save you from the hassle of designing everything from scratch, thereby allowing better focus and efficiency.

Let’s get started!

Template 1: Brand Strategy Framework PPT Slideshow

Formulating the right brand strategy is the key to achieving your business goals. To ensure that you’re drafting an effective brand strategy, use this content-ready brand strategy framework PPT complete deck. It contains all the important attributes, such as competitive analysis, business performance overview, etc., that will enable you to create an informed and progressive brand strategy plan.

Download Now!

Template 2: Brand Vision Mission and Objectives PPT Slide

When it comes to elements that reflect the essence of your business, one must tread carefully. To put your best foot forward, opt for this predesigned PPT sample to showcase your brand vision, mission, and objectives. It contains a creative design and color scheme, which are complemented by relevant content. If you’re stumped by how to begin writing, the content provided will give you an idea about how to go about writing each component in an effective manner.

Template 3: Campaign Performance Dashboard PPT Layout

Measuring campaign performance calls for a lot of effort. The given dashboard PPT design will make things easy for you as it includes attributes like total spending, impressions, clicks, acquisitions, and cost per acquisition. This design allows you to compare and contrast different campaigns that facilitates better inter-campaign understanding and brand strategy plans. You can also benefit from the innovative graphs to represent various campaign performance components in a visual manner to promote engagement and comprehension. Grab it today!

Template 4: Five-Yearly Mobile Product Brand Strategy Roadmap PPT Sample

In today’s tech-dominated world, mobile phones have become an indispensable part of life. Use this predesigned brand strategy roadmap PPT Template to affirm proper planning and execution for your mobile product. Deploy it to chart out various key activities along with the strategies over the span of five years. Each of them is color-coded to ensure clarity and alignment among different tasks. Select this design now!

Template 5: Attracting Customers PPT Bundle

When it comes to business, the customer is king. Incorporate our ready-to-use PowerPoint Sample for drafting a brand strategy to attract customers. It will help you cater to all the essential phases of various brand strategy approaches like brand advertising and management process, digital marketing, inbound marketing, etc., to attain desired results. All these components will enable you to devise a holistic and effective brand strategy plan. Therefore, download it now.

Template 6: Brand Strategy PowerPoint Sample

Give your brand an identity that reflects what your business stands for and a voice that resonates with the audience. Integrate the given brand strategy PowerPoint presentation sample to develop a plan that connects your brand to its customers. From brand name to logo to website design, every element is influenced by the brand strategy, and you can use this design to enlist and discuss all these components in detail. Get this layout now and ensure your best bet.

Template 7: Building an Effective Brand Strategy to Attract Customers PPT

Developing a viable brand strategy plan is no cinch. It plays an active role in deciding the success or failure of your business. You can leverage this content-ready, actionable effective brand strategy PPT Template to draft a strategic plan that fits your requirements and attracts maximum customers. It entails important features such as goal setting, product launch timeline, product attributes, pricing strategy, and more.

Template 8: Employer Branding Framework PPT Design

If you wish to create an impactful employer branding framework, this PPT Sample is perfect for you. It shows five phases — audit and analysis, EVP strategy development, testing and approval, alignment and communication, management and metrics, along with their associated components. This pre-mentioned information will help you save time and effort to develop a brand strategy plan that works. The invigorating color scheme is sure to capture the attention of your audience and will enable you to put forward your point in a concise manner. Get it now!

Template 9: Brand Strategy Roadmap PowerPoint Slide

Download this framework to create a brand strategy roadmap that will give your business an edge over your competitors. With the help of our predesigned and ready-made PPT Template, draft a compelling yet careful brand strategy plan that aligns with your business goals. The following design illustrates all the important elements, such as vision, purpose, values, goals, etc., to determining and creating an effectual branding roadmap. Pick this slide today and set sail toward success.

Template 10: Brand Strategy PPT Slide

Here is another content-ready PowerPoint Template to help you develop strategies to put your brand in the limelight. Deploy this PPT slide and use it to craft a plan around your business goals, purpose, program, etc. This actionable PowerPoint slide is perfect to weigh various branding strategy options. You can measure and assess different branding criteria and choose that meet your requirements.

PS: Get your business under the spotlight with right brand strategy using our actionable PPT templates .

FAQs on Brand Strategy Plan

What is brand strategy.

A brand strategy is a plan for how you will position and differentiate your brand in the market. It's about reflecting on who you are and what you want to be known for so that customers can trust your products and services. A good brand strategy plan helps you build a unique set of values, mission statement, messaging, and visual identity that allows you to stand out from the crowd.

Why do you need a brand strategy plan?

Developing a brand strategy plan is important because it establishes the direction of your company and defines the types of products or services you will offer in the future. It reduces the chances of any unforeseen mishaps and promotes clarity among the team members. A brand strategy plan acts as a roadmap and is, therefore, crucial as it ensures your efforts are aligned with the desired goals.

How do you develop a brand strategy plan?

Developing a brand strategy plan involves finding out what consumers expect from your business and then creating strategies that meet those expectations. You can use surveys or polls to find out what consumers like about certain companies and how your product can augment their experience. Also, you need to keep a check on brand positioning and then work on building a solid brand image. This entails designing a relevant and captivating logo along with an unforgettable tagline. Overall, your branding strategy should be developed by keeping the buyer persona in mind. It will help you resonate with your audience in a better way and attract potential customers turning into a loyal client base.

What is a brand strategy plan?

A brand strategy plan is a guide created by your company to create an overarching vision and direction for the brand as a whole. It can help your company develop a vision for what the brand should be, and it will also help you determine how you want to communicate with customers and why they should buy from your company, as well as what kind of products you should make and sell.

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