research on sales promotion

With this brief introduction out of the way, the focus of the present research is on how sales promotion influences consumers' purchasing decisions in the fashion business. Understanding the influence of sales promotion on customer purchasing behavior in the garment business via investigation of process, drivers, and consequences formed the ...

There are two types of data critical for modeling sales promotions: sales and causal. promotional data. The data sales data available for modeling promotions cover thre e types: 1) point-of-sale ...

Explore the latest full-text research PDFs, articles, conference papers, preprints and more on SALES PROMOTION. Find methods information, sources, references or conduct a literature review on ...

Empirical analysis on sales promotions has received much research attention in the first four decades of quantitative marketing literature. Previously, to quantify market demand response to various marketing decision variables such as price, promotion, advertising, and other sales management tools, researchers in the field studied extensively various marketing mix modelling formations.

Academic research on sales promotions often relies on market data provided by market research institutes, manufactures, and retailers. An example of a publically available database is described by Bronnenberg et al. , and organizations like AiMark and the Kilts Center for Marketing at Chicago Booth make other databases available to academics.

The purpose of this article is three-fold: 1) address the need for additional marketing-related research in SBIJ, 2) summarize the sales promotion research and findings, and 3) provide small business owners and managers a framework that offers a more complete understanding of the sales promotion landscape while providing guidance for ...

This paper is aimed to examine the effectiveness of sales promotions on consumer behaviour in crises. and how retailers design promotional activities to attract their clients. The resear ch ...

Research findings revealed that the utilitarian benefit of sales promotion has maximum impact on brand loyalty, while the hedonic benefit of sales promotion has maximum impact on brand association. It provides a way of utilizing the benefits of sales promotion to create and support brand equity.

ELSEVIER European Journal of Operational Research 85 (1995) 1-17 Invited Review EUROPEAN JOURNAL OF OPERATIONAL RESEARCH I Theoretical models of sales promotions: Contributions, limitations, and a future research agenda Jagmohan S. Raju Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA Received September 1994 Abstract Our objective in this paper ...

This study presents the first field investigation of the sales impact of cause-related marketing promotions (CMPs) in retail settings. Whereas prior work primarily studies CMPs in simplified experimental settings, actual fast-moving consumer goods markets are considerably more complex; ergo, consumers are unlikely to consider and evaluate all brands and CMPs in detail.

Hence, this research supports the uses of sales promotion to generate positive value perception and to boost up the sales. This research also analyzed the role of hedonic and utilitarian benefits on the relation between sales promotion and consumer perceived value. Finding supported that sales promotion make an impact on consumer perceived ...

by Doug J. Chung and Das Narayandas. This study of different sales quotas and their effect on sales performance at a major retail chain in Sweden finds that changing from a monthly to a daily quota plan increases performance mainly for low-performing salespeople. 06 Dec 2016. Working Paper Summaries.

Sales promotion is a marketing strategy which has been studied for years and has become a crucial factor in modern marketing. The purpose of promotion is to reach the targeted consumers and persuade them to buy. ... research methods, research strategy, validity and reliability of the research findings,

This research estimates promotion/sales elasticity models for 11 brand-category groups to assess promotion efficiency using the ARDL bounds test method. Brand-level model, we estimated points that own price and promotion depth effect have the most significant impact magnitude on sales. Auto-regressive Distributed Lag type models we employed for ...

While previous research concerned situations where firms and customers collaborate in the co-creation of value, its role in the sales promotion process is yet unclear. This study starts filling this gap by taking a closer look at customer participation in the sales promotion process and its impact on customer purchase intention.

Learning Outcomes. By the end of this section, you will be able to: 1 Define sales promotion.; 2 Discuss the importance of sales promotion in the promotion mix.; Sales Promotion. Sales promotion is a promotional strategy focused on inducing sales in the short term. Of all the promotional activities, sales promotion is solely focused on a direct call to action to buy something.

An analysis of 20 years of research evaluating sales promotions indicates that most such promotions do not pay off, and even the studies painting a happier picture find no more than 60% earning back their costs. 6. In contrast, a strategic focus leads to promotions that defy or delay imitation and yield disproportionate benefits for companies ...

Marketing research, both theoretical and em pirical, focuses on how sales promotion impacts the behav ior of consumers, particularly their purchasing dec isions. (Neslin et al, 1985; Neslin et al ...

Sales promotions can drive brand-related engagement on social media, as they encourage people to interact with the brand by liking or commenting on the offers (Quesenberry & Coolsen, 2019).By inviting users to participate in sales promotions, brands can benefit from driving brand engagement, positively affecting brand awareness, purchase intention, WOM, repurchasing behaviors, and brand ...

New research into B2B content marketing trends for 2024 reveals specifics of AI implementation, social media use, and budget forecasts, plus content success factors. Marketers talk AI, common challenges, best results, and more in the 14th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024.

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This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts ...

Promotions to the consumer include coupons, rebates, in-store temporary price cuts, feature advertising, and in-store displays. The impact of these promotions can be divided into two categories - the immediate sales promotion bump (Sections 5.1 - 5.5 ), and effects beyond the immediate bump (Section 5.6 ).

Research has shown that it delivers a solid ROI of about 3900%. But even after crafting email campaigns, results often fall short of expectations. Conversion rates remain low and cart abandonment looms. ... Using email marketing in ecommerce improves brand visibility, fosters personalized communication and drives sales. Top ecommerce email ...

Now that The Forrester Wave™: Commerce Solutions for B2B, Q2 2024, is released, I can share an update of my perspective on the MACH Alliance.Four member companies were in the B2B commerce solutions Wave mix this time around, and more espoused their architectural virtues (some didn't qualify for MACH membership, and some didn't qualify for Wave inclusion for a variety of reasons, per the ...

Dr. K. Abdus Samad and M. Sabeerdeen, "A Study on Effective Brand Promotional Strategies. Influencing Customers" - (ICAM 2016) Age is not significant with all the five factors (affordable ...

The Regional Partner CAM enhances sales revenue by building relationships with TSD partners. They collaborate with partners on marketing plans, training, and needs. They drive growth through channel programs and align with objectives while maintaining customer satisfaction. Responsibilities Creating and driving business plans with our Strategic Partners to identify and qualify mutually ...

The study indicated that sale promotion tools (price discount, coupon discount, buy-one and get-one free and free sample) have significant relationship with consumer buying decisions.