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“Who is the world’s richest person? It’s Elon Musk, often topping the list of the world’s ten wealthiest individuals. He co-founded several multinational corporations, including Tesla, an electric car manufacturer, SpaceX, a rocket manufacturer, and The Boring Company, among others.

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Elon Musk’s Top 10 Most Influential Presentations

If one has to draw comparisons between Tesla chief Elon Musk and Marvel Comics heartthrob Tony Stark, chances are they will come up with an endless list. And why wouldn’t they? The 49-year-old technology entrepreneur, inventor and philanthropist, who recently joined the league of centibillionares, might as well just push a button on his watch and turn into an iron suit-clad man in front of an arena full of tech business representatives and customers.

While as much as the Silicon Valley has magnetized towards all that Elon Musk has to offer, his growing net worth has come from a personality and competitive skill that only few have been able to accomplish as CEOs or investors of startups and corporations alike.

However, if there is a product or company that Musk has gotten behind, it has done more than just adding value to the customer or offering a futuristic service. It has catapulted the thoughts of ordinary humans into those of extraordinary beings capable of doing more without putting in much effort.

And how has the world been introduced to these revolutionary products? With a presentation by Musk, of course! Keeping up with the trend of product unveil that tech giants leverage to grow their audience, Elon Musk has offered the future to the people with a giant thought-provoking presentation regarding every milestone he has been able to achieve (or create). For instance, the recipe to bring Tesla to life (and to over 400 billion dollar market valuation recently) has taken grit, passion, and (obviously) Elon Musk himself uncovering the wonders that the company was able to create with an inspiring presentation.

Notably, however, if one observes Elon Musk as he stands on the stage and rolls out another fascinating marvel using just his words, they would find his presenting style to be something that public speaking gurus might feel at odds with. And yet the occasional and eventual stutter just does not seem to fade Musk’s presentation at all. Instead, it is something that builds up his presentation quotient to an evocative level, something that implores the audience want to have a piece of what is on the shelf of Musk Inc. We break down 10 such presentations and Elon Musk’s USP in each of them in this blog.

Top 10 presentations with which Elon Musk made a mark

1. neuralink.

We are starting off with a bang. Imagine an amalgam of artificial intelligence (AI) and humans. If this seemed like a scene from a sci-fi movie to you, then you may be in for a surprise. With Neuralink, a system of 4x4mm microchips installed into a human brain to carry out neural and limbic functions on machines, Elon Musk gives us the option to merge with AI as per our choice. In fact, the idea behind developing Neuralink is to provide a third layer of super-intelligence that is not hindered by the use of thumbs on the device screens.

Working with the basic principles of neuroscience, Musk has come up with a digital synapse as happens between the neurons in our brains for any type of functionality. In the presentation for the launch of Neuralink, Musk explains how the interspersed communication between neural entities can be tapped using microscopic electrodes that are fitted into the microchip.

Not only that, Neuralink aims to address brain and spinal cord issues by helping neurosurgeons collect data from the microchips, an aspect that tends to enable differently-abled people to move and heal with their minds in a literal sense. In fact, in the recent development at Neuralink, developers have been able to graph neural signals using a coin-sized chip in a pig’s brain . Making waves sure comes easy when coupled with a presentation like that.

Presentation USP: He gives the audience a show

A prominent theme in Elon Musk’s presentation for something as ambitious as Neuralink is starting with something eye-catching, mostly a video. For Neuralink, for instance, the presentation spans how the product will enable an interface of the machine and the mind with recurrent moving shots of doctors and engineers. The video then shows how something as basic as a synapse in the brain forms the foundation of the product. As for Musk, the presenting begins in his own style for an audience that has been gripped by what is offered by that teaser video.

2. Tesla Energy

If solar is the future of our energy needs, this presentation by Elon Musk cements the fact that there will be a paradigm shift in the way we utilize sunlight. Musk explains with Tesla’s Powerwall will harness the energy from sun rays and transform our needs to have sources of energy generation. In fact, with Powerwall, Tesla has projected to take the United States of America to a zero-carbon electricity situation. And that too by using nothing but rooftops of homes.

Musk explains how fossil fuel energy makes a detrimental impact and how solar power, a completely harmless and non-polluting source of energy, stays underutilized. That is what Tesla Power is about. Area-wise too, the Powerwall makes it possible to achieve that transition by using batteries over a piece of land the size of a pixel as compared to the area of the entire United States. As the presentation moves ahead, Musk explains how it is a scalable solution for energy needs in remote inaccessible areas. Not having electricity lines and being able to run an entire house on solar power? Quite an ingenious feat!

Presentation USP: He keeps the humor quotient intact (without overdoing it)

Not that Musk did not give the audience the show they came for, he actually blew their mind away by showing the Tesla Powerwall in action. In fact, he wows the audience with the fact that the entire building where the presentation was being conducted was running on solar energy after all. The highlight of the presentation, however, stays that he engages the audience with the occasional humor or a chuckle while keeping the minds hooked about the product.

Notice in the video how he just calls the sun a “handy fusion reactor in sky” and elicits laughter from the attendees. The USP here is that he makes the audience feel comfortable and, thus, inclined towards actually listening what he has to say. Something to take a note of while charming the audience in your next pitch meeting.

3. Tesla Cybertruck 

Tesla’s innovation drive has stayed unparalleled over the years. Battery-powered automotives of the future have been calling out to potential customers and investors of the company from time to time. Another presentation by Elon Musk, which has made an impact in the minds of these stakeholders, features the super-rugged Tesla Cybertruck. With this presentation Musk has given us a kaleidoscope to view the otherwise ordinary objects with a technologically advanced angle.

In the presentation, Musk elucidates how the Cybertruck is the more futuristic take on the run-of-the-mill trucks that run on fossil fuels. Tesla has manufactured the Cybertruck in single, double and tri-motor configuration for flexible performance and power. Aesthetically, it looks something straight out of a Transformers movie. The vehicle also boasts of cold-rolled stainless steel and Tesla Armor glass, while the bulletproof body (capable of taking quite the beating of a sledgehammer and a 9mm bullet) along with the demonstration fired up the audience to shout “Take my money”, “I love it” and so on and so forth. Besides the truck, Elon Musk also took the opportunity to showcase another hi-tech means of electric transport — an ATV meant as an off-road bike which can be loaded to the back of the Cybertruck via a built-in ramp.

Presentation USP: He bounces back well

Coming to the most talked about aspect of this presentation, one thing that set the world (and the internet) on fire was when a demonstrator on the stage was asked by Musk to throw metal balls at the glass windows of the Cybertruck. The demonstrator did and the glass broke, though the ball did not go through. The demonstrator tried it on the rear window. Same results!

Even though just minutes before Musk had demonstrated how tough the Tesla Armor is through an experiment using the metal ball from above, here’s where his unique ability as a presenter came through. “May be that was a little too hard,” said Musk with chuckles from the audience. And then he says, “We’ll fix it in post.” More laughter! Here one can learn to tide over mistakes and not let it bother you. When Musk says tough, he means it.

4. Tesla Semi Truck 

With every product that Elon Musk has fathomed, almost every industry, especially the electric vehicles industry, has benefitted from it tremendously. With mass transportation and smart logistics gaining traction, Tesla has also tapped into the potential of electric vehicles for goods transportation with the Tesla Semi truck. During the presentation, Musk elaborates how the beast is capable of giving traditional diesel engine trucks a run for their money. Designed like a bullet to achieve low drag coefficient, the Tesla Semi is capable of achieving 0 to 60 miles per hour in 5 seconds without the load.

Musk also explains how the truck offers the driver a racecar experience with just a single gear and spacious interior. He also threw light on how Tesla megachargers, with solar energy as the primary source, can get the vehicle charged while you take a break from your journey. Musk also highlighted how the truck is capable of safety positioning, avoiding jackknifing and alerting emergency services when needed, something that truckers and manufacturers take interest in alike.

Presentation USP: He lets visuals speak for the data

No doubt, the Tesla Semi is a reflection of the genius of Elon Musk. The presentation, however, also puts a spotlight on how the PayPal founder lays emphasis on representing data with mind probing animations. For instance, he offers the audience a perspective of how good the Tesla Semi is by using an animated model going up a speed bar against a diesel truck. Though he also uses humor to highlight how painfully slow the diesel vehicle is, he enables the audience to retain the 0-60mph bit with a visual. Another bite of perspective is when he pitted the Cybertruck against a Porsche 911 in a race. He builds upon a quality of the product with a good visual. And he knows how to do it well.

5. SpaceX Starship 

Speaking of doing things well, Elon Musk has gone bigger and better with every product launch presentation he has ever given. SpaceX, a rocket and spacecraft manufacturing company of which Musk is the founder, had built the Starship, a spacecraft that is aimed at taking humans among the stars and making them “glad to be alive”. The presentation shows what it is like to usher into the future where space travel is like air travel. You just grab your cargo and stuff and make a round-trip to the Moon or Mars, all in that magnificent spacecraft.

And of course, how did Musk capture that magnificence? Outside in the open on a huge airbase for rocket launch, of course! Aligned with the magnitude of Elon Musk’s vision of space exploration, the presentation also includes a display on the Falcon 1 rocket that was able to get launched successfully, paving the way for interplanetary travel.  More so, Musk explains how one can travel 25 times the speed of sound with the help of the space vehicle and feel just the acceleration during the commute.

Presentation USP: He believes in the product

If one looks at the presentation from a public speaker’s point of view, they will find Musk using a lot of filler words for describing what he has conceived as humans’ gateway to Mars. But all that is outweighed by the fact that no matter the size of the product that he is presenting, Musk knows what goes where inside out. He stays focused on keeping the audience engaged with the right amount of data to make it credible, no matter how ambitious.

In fact, the SpaceX Starship mission, Musk has said, is moving at a good progress rate, barring the delay in schedule for test flights . During the presentation, Musk also gives audience a video demo of how the Starship fires up while later juxtaposing it with another space vehicle called Starhopper. The whole process so mesmerizing that the audience jeers and claps. And yes, that will soon be the sound for man starting a new life on Mars too.

6. Powerwall 2 

Another one of Elon Musk’s most influential presentations is the Powerwall 2 unveil. Just like the Starship presentation, this one also takes place on a very apt location — a house yard with the sun shining before dusk. But in fact, this house has the Tesla solar roof that powers the Powerwall 2 integrated with the house. Musk shows how the house nearby has roofing of slate glass tiles as part of the solar roof. He also shows another house with the modern smooth glass tile that goes from transparent to opaque as the viewing angle changes. A similar effect is demonstrated on a Tuscan glass tile.

With the Powerwall 2, Musk offers a three-part solution with an appealing solar roof, combined with storage and electric cars. In fact, the Tesla product combined with solar roof gives the audience a glimpse into a more affordable and durable roofing solution. And Musk shows the attendees each type of roof tile and how it looks at a certain angle. The presentation is also about how the Tesla Powerwall 2 is integrated with the solar roof and enables running the house on affordable solar power.

Presentation USP: He knows his audience     

The reason why an Elon Musk presentation is able to leave an impact is because he crafts and delivers the presentation with his audience in mind. With Powerwall 2 unveil, the PayPal founder taps into the more pressing matter for the humankind — air pollution. Basically, he knows that the audience is gravitating towards Tesla for a renewable energy solution. So he brings the problem out front by giving the figure about record CO2 levels of that time. Of course, he substantiates that this is majorly because of fossil fuel energy generation. But he also brings out the reason why the Powerwall 2 is the solution, a level up from the predecessor Powerwall. Musk taps into the potential of a good demonstration too and shows the houses running on the solar energy through the Powerwall 2. Showing things in action gets the audience fired up about the product. In fact, it offers them a mindset for a cleaner and more sustainable future. How inspiring is that!

7. Tesla Model 3 

For Tesla, the drive to become bigger and better has come through years of perseverance and keen observation of consumer needs. In the Tesla Model 3 unveil, Elon Musk has leveraged the power of 3D animations to trace the progress that the company has made with each electric vehicle. Starting from the automotive wonder Roadster, Musk talks about various performance and cost aspects of the vehicle, moves on to Model S with superior features, and then onto Model X. He displayed them at the arena to get the audience on board with the journey of electric vehicles at Tesla.

“Can you fit a 7-foot-long surfboard inside the Tesla Model 3? The answer is, yes, you can!” says Musk as he elaborates how the vehicle is spacious enough to fit five people inside. He also builds up on how one will be able to go where they want to go with the help of superchargers and destination chargers. “If there is electricity, you will be able to charge your car,” Musk avers. Thereafter, he also elucidates how Tesla will work on producing half a million cars a year by becoming the largest manufacturer of the most advanced Lithium ion cells and batteries.

Presentation USP:  He isn’t trying to sell

As any presenter with a product pitch would swear by, Elon Musk also makes it a point to appeal to the senses and not try to sell his product. In fact, he just lists the benefits of his product from the customer’s point of view. How is it better? How is it cheaper? Why will it work for the average American who wants to plan his/her spending on a car that runs on electricity? What is the future scope of the product?

When Musk spreads out these benefits in front of his audience, they automatically get the audience hooked because it is from their point of view, not from a sales pitch point of view. In fact, it was within 24 hours before this presentation that Tesla had got around 115,000 orders for the Model 3. The audience has in fact turned into a potential customer just by the way he presented the product. And all that is bound to rise in the future too, thanks to Elon Musk serving perspective.

8. The Boring Company presentation

We have all been on the receiving end of troublesome traffic jam. And that hassle is only going to increase in the future. But who has come up with the solution to that persistent problem? Elon Musk, of course. His company, The Boring Company, has been developing tunneling solutions to provide futuristic underground transport services that will be put in place with the least disturbance to the existing infrastructure. In fact, Musk has unveiled this concept to show how the company’s work of digging and tunneling is economically viable and ergonomically superior to the traditional mode of tunneling, which, Musk says, is “as slow as a snail”.

Along with improving tunneling methods, Musk believes they can triple the output of boring machines into making a three-dimensional transport network. Besides, the company also aims to introduce hyperloops for commutes as fast as 200kmph. Even better is the production aspect of the system wherein the dug up material can be used to make bricks, a better alternative to the large scale concrete production in the world.

Presentation USP: He keeps it fresh and unique (every time)

As disruptive as The Boring Company’s ambition may seem, Elon Musk has addressed the worsening issue of billion dollar productivity loss due to traffic delays with his concept. In fact, a 1.2 mile-long test tunnel from the SpaceX office in Los Angeles has been in place for a long time. So something that brings down 900 million dollar per mile tunneling process to just 10 million or even lower had to be presented in a unique way. And Elon Musk does just that. He launched the presentation at the mouth of such a tunnel driving his Tesla vehicle. Even with every product launch, he has brought out something different, giving the people that want for more. He did the same with this presentation, and did it in style once again.

9. Tesla Model Y 

Speaking of doing things in style, Elon Musk has captured the pulse of tech and automotive enthusiasts across the globe with product unveil presentation. Each presentation has been about the next big thing in technology and the way we live our lives on earth. And sure, Tesla Model Y presentation shows it all. Musk has taken the opportunity to graph the trajectory of Tesla vehicles by bringing out the various models developed over the years to the stage one by one. And before Model Y unveil, the Tesla Model S, X, 3, and original and new generation Roadsters are driven to the stage amid loud cheers from the attendees.

A spectacular video precedes the unveil on the huge screen with which Musk explains how Tesla added value to the next generation electric vehicles with Model Y. Musk shines the light on how this model has functionality of an SUV and ride like a sports car. Emphasizing safety features being the priority of such vehicles, Musk elaborates the standard autopilot, 7 seat capacity, 0-60mph pickup in 3.5 seconds, and a panoramic glass roof. He ends the presentation by inviting the audience to come up to the stage and check out the car for themselves.

Presentation USP:  He presents shift in criticism as an impact

As someone who has enabled humans to have digital dreams beyond this planet, Elon Musk has faced quite the media scan, criticism and negative opinions as Tesla spread its wings. But in this particular presentation, he has shown the audience how the company had been able to tide over with its persistent and disruptive efforts. The presentation shows media report clippings calling electric cars “an extraordinarily bad idea”, or “a glorified golf car” or even “a waste of space” in 2009 and 2011.

However, Musk also mentioned the eventual change in such perception with prominent media houses lauding it with headline pieces like “General Motors is going all electric” or “Volkswagen is betting its future on electric cars”. With this, Musk was able to show that if one can dream big, he can make an impact, a common theme that runs through every presentation that the SpaceX chief delivers.

10. Caltech commencement speech

This one may not be about bringing a bedazzling car onto a platform. Rather this one is about what resources and ideas went into pioneering companies like Paypal, SpaceX and Tesla when Elon Musk was getting his formative education. While delivering the speech at the 118 th commencement ceremony of the California Institute of Technology in Pasadena in 2012, the Zip2 founder puts together the pieces of the magic that is technology, and how young minds can make that magic happen for the 21 st century. He also implores the graduates to build a prototype before starting off with a company. Watch the inspiring speech here:

Presentation USP: No matter the platform, he is (and stays) himself

What makes this presentation worth mentioning as an influential one is that it gives us a glimpse into the beginnings of a brilliant mind and how ideas can run the world of future. As from a public speaking point of view, one will find that he is not pretending to be someone. Rather he is being himself and connecting with the graduates on that personal and heart-to-heart level. He also does not shy away from cracking jokes about himself and his “crazy” ideas, and thus, stays connected with the attendees, making them want to listen with intent and passion.

So in conclusion, one can see how Elon Musk is imperfectly perfect while giving a presentation. But it’s the passion and perspective with which he introduces us to mind-boggling products that makes us equate him to Iron Man. And who knows, he might even be! We will just have to hold our breaths until then.

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Nov 05, 2019

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Elon Musk. By: Misbah Memon. Upbringing and childhood. Born in Pretoria, South Africa on June 28, 1971 Liked reading a lot of books Always interested in computers and Science-Fiction He taught himself computer programming at the age of 10.

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Presentation Transcript

Elon Musk By: Misbah Memon

Upbringing and childhood • Born in Pretoria, South Africa on June 28, 1971 • Liked reading a lot of books • Always interested in computers and Science-Fiction • He taught himself computer programming at the age of 10. • His father was strict and tough on his brother and Elon, he would emotionally abuse them and lecture them for a few hours • He was bullied a lot at school to the point that he would go to the hospital • His parents got divorced in 1980 and Elon chose to live with his father, which he regrets because his father was a “terrible human being.”

Connection to Canada • He wanted to avoid the mandatory military service in South Africa so he wanted to go to America because this was where “great things happen”. • He moved to Canada through his Canadian born mother, Maye Musk • He knew that it would be easier to go to America through Canada, so he goes against his father and moves to Canada

Education • When he was 17, he moved to Canada and attended Queen’s University in the year 1892 • 1992, he goes to University of Pennsylvania to study business and physics • graduated with a Economics undergraduate degree • Stayed for a bachelor’s second degree in Physics • He went to Stanford university in California to do PhD degree in energy physics • He dropped out the second day, because this time coincided with the internet, he went on to launch his first company Zip 2 Queen’s University University of Pennsylvania Stanford University

Personal life • Mother: Maye Musk; model and dietitian from Regina, Saskatchewan, Canada • Brother: Kimbal Musk; entrepreneur, philanthropist, and owns a restaurant, The Kitchen Cafe • Sister: Tosca Musk; filmmaker, founder of Musk entertainment • Father: Errol Musk; South African electromechanical engineer, sailor, pilot • Met his first wife, Canadian Author, Justine Wilson at Queen’s University and were married from 2000-2008. • Had total 6 sons, first son died in first ten weeks, had twins in 2004 and triplets in 2006, have share custody of all five sons • Second wife: Tallulah Riley; English actor, married in 2010, divorced in January 2012, remarried in July 2013, finalized divorce was late 2016.

Solarcity • Founded:July 4, 2006 • Neuralink • Founded: July 2016 • Zip 2 • Founded: 1995 • Open AI • Founded: December 11, 2015 • X.Com (Paypal) • Founded: November 1999 • Space X • Founded: May 6, 2002 • The Boring Company • Founded: December 17, 2016 • Tesla Motors • Founded: July 1, 2003 Timeline of Companies The company aims to make devices to treat serious brain diseases in the short-term, with the eventual goal of human enhancement. The Tesla Model S was awarded a 5.4-out-of-5 safety rating from the National Highway Safety Administration, the highest rating ever given an automobile. SpaceX has a $1.6 billion contract with NASA to resupply (and eventually ferry people to) the International Space Station, effectively replacing the Space Shuttle. The Boring Company had received verbal government approval to build an underground Hyperloop connecting New York City, Philadelphia, Baltimore, and Washington, D.C. Musk is a firm supporter of fighting global warming and working toward sustainable energy use -- he cites it as his primary incentive for founding Tesla Motors and SolarCity. Compaq Computer Corporation bought Zip2 for $307 million in cash and $34 In October 2015, Musk, Altman and other investors announced the formation of the organization, pledging over US$1 billion to the venture In 1999, Musk co-founded X.com, an online payment company that eventually became PayPal before being acquired by eBay for $1.5 billion in stock (of which $165 million was given to Musk).

Adversities faced by elon musk • 1995: Unsuccessfully applied for a job at Netscape. • 1996: Ousted as CEO of his own company, ZIP2. • 1999: First PayPal product voted one of the worst business ideas And Crashed his brand-new McLaren F1, worth a million dollars. • 2000: Ousted from PayPal during his honeymoon. • 2001: Russians refused to sell him rockets to send mice or plants to Mars. • 2002: Russians turned him down again in founding of SpaceX. • 2006: First SpaceX rocket launch -- and his first explosion. • 2007: Second rocket launch and second explosion. • 2008: Third rocket launch and third failure; this time with NASA satellites onboardand Tesla and SpaceX on the brink of bankruptcy. • 2013: First rocket failure. • 2014: Tesla Model S had more than one case of spontaneous battery explosion. • 2015: Fourth rocket explosion at launch. • 2016: Tesla Model X production delayed by 18 months and Fifth rocket explosion.

Coping with adversities • Through all the challenges he faced, he knew that he was going to make it happen and did whatever he could. He dedicated his life and work around his passion. • He did his research and read books upon books just to resolve the matters in his businesses. He communicated with his people and overall he did to his part in gaining as much information as he could. • Moreover, he worked with experienced people that could help him. He made alliances and contracts with companies and flew over to make this. • In the end, his devotion to his work lead him to overcome the many challenges that he has faced.

Tesla motors • Founded: July 1, 2003 • Mission: “Tesla's mission is to accelerate the world's transition to sustainable energy.” • Products: Model S, Model X, Model 3, Model 7, Roadster, Solar Panels • Video: https://www.youtube.com/watch?v=gDoBG4V-qU4 • They are creating these products to save on energy and not to use gas. • Estimated 45000 employees • Competitors: The Volkswagen MEB,  Byton M-Byte, Polestar 2, Great Wall Motor's 2019 Ora R, BMW Vision iNEXT • I think that Tesla can be successful but only if many people start buying it and if the price goes down. • I would work here and learn about how the batteries work and have a hands on experience.

Open Ai • Founded: December 11 2015 • Mission: “Open AI’s mission is to ensure that artificial general intelligence benefits all of humanity.” • They have a few products: Gym, RoboSumo, Debate Game, OpenAI Five, Dactyl, GPT2. • They create these gadgets to help us in our daily lives and they all have a purpose of benefiting our lives and making them easier. • Competitors: Doc.ai, IEST, FreeBSD, Linx • In the future, it will be very successful because our lives depend on technology and this field will be more known as well. • Yes I would because it would be cool to see how they create these gadgets and how they come up with these ideas.

The boring company • Founded: December 17, 2016 • Stakehold • Mission: To solve the problem of soul-destroying traffic, roads must go 3D, which means either flying cars or tunnels and that is something that this company is here for. • Products: Loop Transportation System, Conduit Tunnel, Water Tunnel • Video: https://www.youtube.com/watch?v=eFHnOK8eIts • This company helps society because it creating a new way of transportation-underground tunnels. This will help with traffic control and moreover a really easy way to transport from one place to another. • Estimated 2000 employees • Competitors: SpaceX, Hyperloop One, Terrafugia, Big R Bridge • I think it will be successful in the future because since overpopulation is a big issue and roads are becoming more congested, these creations will help with traffic control • I would like to work here because I am interested with what materials they use for the tunnels and how they dig underground.

Sources • https://www.biography.com/people/elon-musk-20837159 • https://www.businessinsider.com/elon-musks-childhood-was-excruciating-2015-5 • https://en.wikipedia.org/wiki/Elon_Musk#Early_life • https://craft.co/openai/competitors • https://en.wikipedia.org/wiki/OpenAI • https://www.inc.com/larry-kim/35-electrifying-facts-about-elon-musk.html • https://en.wikipedia.org/wiki/The_Boring_Company • https://www.entrepreneur.com/article/313333 • https://www.owler.com/company/boringcompany • https://craft.co/the-boring-company/competitors • https://www.tesla.com/en_CA/about

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ELON MUSK NET WORTH

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Presentation inspiration from Elon Musk

Do you wonder how to make an influencing and more realistic live conversation with your audience in the 21st century? Then, in this article, we are bringing a fresh outlook to this question with particular reference to the Elon Musk presentation style . To make the analysis easier, we have used one of his widely applauded presentations as a central reference.

An innovator turned business person and a real genius, Elon Musk needs no introduction. The epitome of brilliance is best known for his role in transforming the realm of global business & technology  innovations, through a series of awe-inspiring and breakthrough ventures: Tesla (designing and making of electric cars); SolarCity (the US’s first provider of residential solar power); PayPal (the worldwide online payment system); Hyperloop (a conceptual high-speed transportation system) and the grandiose of all – SpaceX, the endeavor to establish a human colony on Planet Mars.

A few days back, Tesla announced the Second Generation of Powerwall – its battery system, but in May 2015, when Musk had publically announced the launch of Powerwall, the world had to take notice of his presentation, because it was inspiring in more than one ways.

Well, he began this presentation with highlighting how the global environment was worsening due to the pollution from fossil fuel based power generation plants, and then took it forward to explain how solar energy could resolve this issue and the role of Tesla’s new battery system in this mission. He also talked about product availability and price.

Seems like a regular Table of Contents, huh? Then, what is so likable about his style? Here are the highlights as to what works out well to make Elon Musk a truly inspiring presenter.

Elon Musk – As a speaker:

It is a clever combination of the vision and how he delivers his message – that received a big applause across the globe. He anchors a frank, honest, genuine and engaging conversation throughout, without any shade of manipulation. No glitter, no fluffs. However, he passes on his message to everyone, and in the most sensible manner. Here is how:

Start with a right target and scenario:

Ambiguity kills the interest. Keeping this in mind, Musk began with targeting the worldwide use of fossil fuels to generate electricity and the effects on the environment. He used the graphical presentation and ran two scenarios: with fossil fuels and with naturally available solar power. Even the images were chosen smartly which clearly indicated the superiority of solar energy over the polluting, dirty fossil fuels. This simplified it for the audience to co-relate the product concept with the present day crisis, and also helped them switch between two different states and compare them against each other to blow away any objections.

Focus on fundamentals and need of an hour:

The followers of Musk would admit that every time he connects with his audience, he throws up some out-of-the-box ideas, all of which offers something to improve our lives. Against this visionary trait, those minute slips and frequently heard fillers in speech do not matter. The world recognizes him as a person of ideas and since decades, he has been seeing and realizing his world-changing dreams. In the case of Powerwall too, he focused on transmitting the crucial issues with environment, all on the account of the heavy usage of fossil fuels and how the solar energy could take care of it.

Make a contextual and meaningful comparison of data:

When you sell a product with high technical details along with the universal application, it is important that you represent the data in a clever way that makes sense to the most novice part of the audience. The capability to deal with data and statistics could differ from individual to individual and the trick to tackle this is to use various known contexts against which you can compare your data. This is what Musk has done throughout the presentation.

The best contextual explanation was the “Blue Square” and “One Pixel”: He showed a tiny spot on Texas – the “Blue Square” – in the blank map of the US to contextually present as to how much land area would be covered by the solar panels to empower the US. And in that Blue Square, he put a red dot. Later on, he zoomed in the screen and described that dot as a single pixel, which indicated the space used for the batteries in this endeavor.

He also talked about Powerpack, the device with a working principle similar to Powerwall, but with multiple times higher in the capacity. While talking about Powerpack, he again made a smart use of context to help the data look more digestible and easily achievable.

Motivate them to an immediate action:

Be it an eBook subscription or buying battery, it is important that you make your audience believe why they need to take action today and why they just should not delay it further. The reason why it is hard to close the sales call is that the target audience always has that notion that things were pretty Ok even before this product came into the market so why it has suddenly been a call for an action. Things would work out themselves etc. So, the catch behind every successful sales call is to make the audience feel that today is the right time, and any further delay would bring a catastrophe. That’s called the sense of urgency, which is what Musk smartly advocated by the CO2 concentration data and follow up statements like “we should collectively do something about this..”

Perceived problems v/s proposed solutions:

It is imperative that you lay down the commonly perceived hurdles right before they arise in the minds of your audience and also offer solutions to them. This elevates your status in the eyes of your audience and boosts their confidence on your product as they feel that you have done a required legwork. Musk effectively applied this tip when he talked about problems with currently used batteries, the need for Powerwall (to store the solar energy during the daylight) and the land requirements explained with the help of “Blue Square” context (as mentioned before).

Word selection – Simple and engaging:

Musk knows the pulse of the audience, in the sense that he uses layman terms to present the techiest of the information in an understandable manner. He has the skill to talk about his great and fantastic ideas in a way everyone can relate.

Essentially, it’s a sales pitch and must solve the purpose. The presentation was meant for a wider market and so data representation in generic terms was a key to keeping the interest of the audience intact. The entire 18-minutes slot was exciting and filled with humor wherever possible.

Attitude matters:

As a speaker, Musk has a humble, approachable and also a bit of casual attitude due to which he looks realistic and far away from those well-practiced speeches. His honesty appears effortlessly and pays him well all the way! In fact, he has not attempted to seem flamboyant in spite of having a real breakthrough in his hands for tackling the global environmental challenge. Modesty is always inspirational. He focuses more on convincing the audience about how relevant his idea is.

Check out the statements he used:

“..It’s something that we must do, and we can do, and we will do..”

“Tesla is not the only one…”

You can download the free templates here:  Free Slides

Make it memorable with the use of live evidence:

You can’t under-rate the importance of the early users of your products and/or beta versions as well as the testimonials which work for building a first-hand image for your product. Creating a live product use case can be a smart technique to impress the audience, make the first experience memorable and lasting, measure the impacts in real time and conduct a hands-on primary research.

It made the presentation all the more memorable when Musk revealed that the auditorium rooftop had solar panels installed, who fed the Powerwall and powered the entire building (where the talk was held) that night. He also asked the cameras to show the meters which were displaying that there was no grid-based energy used at all! The howling was terrible because the audience was amazed by what they were experiencing.

Break the stereotypes:

Differentiation helps create lasting memories, and so, Musk broke many industry stereotypes. The audience also included industry fans and avid supporters who kept on cheering up on each punch. And so, unlike other automobile launches, this launch show appeared entertaining and catchy. Also, Musk revealed the cost of the device. The automobile industry peers do not disclose crucial facts like price or even simple estimates too, during the launch.

Keep it concise and straight:

TED has researched that an ideal presentation length should not be more than 18 minutes, which is the threshold for an average man’s listening capacity. Musk could keep it simple, to-the-point and precise so as to finish it within 18 minutes. To punch with the power, he used various means such as graphs, images, videos as well as the physical products.

Storytelling Approach:

Musk used a storytelling approach. Use of impactful images and less text to support the scenarios. The image display was stunning and able to create a necessary extent of distress regarding worsening environment and also the promising success of the solar energy. Other notable features:

• Less than 10-12 slides.
• Product samples.
• Live product use.
• Product video embedded in the presentation

ABOUT THE AUTHOR: RIDHDHI PAREKH

As a Marketing and Communications professional, I have 6+ years of combined corporate & freelance work experience in content development, product marketing, promotion and business communications. During initial career years, I found myself naturally inclined towards writing. That’s when I dug deeper and today, I have developed a capability for creating SEO-driven, well-researched and compelling content for print/online resources. I enjoy exploring and writing about: business, travel, gardening, cooking, feminism, startup/tech news.

Writing apart, I love getting absorbed in diverse creative activities. I am especially interested in quick DIY waste-utilization projects, gardening, cooking, and traveling. I am passionate about sustainability and human services. Research, detailing, exploration, knowledge – all of them attract me at once.

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SpaceX's giant Starship will be 500 feet tall for Mars missions, Elon Musk says (video)

Starship reached orbital speed during its 3rd launch in March.

SpaceX's Starship, the largest rocket in the world, will get even bigger as the company continues to target Mars missions in the future.

Elon Musk , the billionaire founder of SpaceX , told employees on April 4 that Starship will eventually be as tall as 500 feet (150 meters), roughly 20% higher than the massive system aboard the Super Heavy rocket right now. 

What's more, advances in reusability will have each launch cost roughly $3 million each, Musk predicted; that's less than a third of what a (much smaller) Falcon 1 rocket launch cost in 2004 when inflation is taken into account. (The figure two decades ago was $5.9 million, according to NBC , which is roughly $9.5 million in 2024 dollars.) 

"These are sort of unthinkable numbers," Musk said in the Starship update, released publicly April 6, roughly one month after the third and last test flight to date . "Nobody ever thought that this was possible, but we're not breaking any physics to achieve this. So this is within the bounds, without breaking physics. We can do this."

Related: SpaceX fires up huge Super Heavy booster ahead of 4th Starship test flight (photos, video)

Musk tends to deliver Starship updates at least once a year to highlight progress the company is making toward its long-term plans of settling Mars . Indeed, the last year has seen three Starship launches, so there has been progress made recently. Musk didn't, however, address delays in launching Starship that have contributed to pushing back the launch date for the first moon landing under the NASA-led Artemis program .

SpaceX was named the vendor for the Artemis 3 landing mission that, until recently, was set for 2025. In January, NASA elected to hold the launch date another year, to 2026, due to a range of technical issues . Aside from Starship not being ready — the agency wants many successful launches before approving it for astronaut flights — Artemis 3 was also delayed due to slow progress on spacesuits and problems with the mission's Orion spacecraft , among other factors.

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However, Musk's words about Artemis, to employees, focused on Starship's future capabilities: orbiting the Earth and refilling its tanks, both of which have yet to be proven on its three test flights.

"This will ... be very important for the Artemis program for the NASA to get back to the moon," Musk said of those capabilities. He also envisions a "Moon Base Alpha" that would include ships "specialized for going to and from the moon", meaning there would be no heat shield or flaps due to the lack of atmosphere.

Related: NASA celebrates SpaceX Starship's 3rd test flight, but more work needed ahead of Artemis moon missions

Musk's 45-minute speech touched on the usual themes for his Red Planet updates, focusing on how to send a lot of cargo out there for eventual settlers. He noted that would take thousands of launches to do; for perspective, Musk said the company has completed 327 successful Falcon series launches and about 80 percent of those had reused boosters (a key factor in reducing cost.)

SpaceX is by far the most active launching entity on Earth, and Musk forecasts the company will send roughly 90 percent of orbital mass aloft this year compared to China's 6 percent (the second-largest entity.) 

Starship's next and fourth spaceflight attempt, expected to take place in May, aims to have the first stage of Super Heavy land "on essentially a virtual tower" in the Gulf of Mexico, Musk said. Once the company safely gets that done, they will consider using the launching area at Starbase, in south Texas, for future landings as soon as Flight 5. (Musk pegged the chances of success on Flight 4 at 80% or 90%.)

Musk also wants to perform two splashdowns of the upper stage of Starship in a row, in a controlled fashion, before sending it to Starbase on a future flight. "We do not want to rain debris over Mexico or the U.S.," he said. "My guess is probably next year when we will be able to reuse Starship."

—  Dying SpaceX rocket creates eerie 'dashed' line in new photos. What's going on?

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Overall, Musk plans for multiple Starship launches to take place this year, and suggests SpaceX will build an additional six spacecraft by the end of 2024. A new rocket factory for the company should be available in 2025, which would make production even faster. 

Future versions of Starship will include a "Starship 2" to send 100 tons of payload to low-Earth orbit and the 500-foot "Starship 3" for 200 or more tons. Bigger vehicles, Musk stressed, will mean fewer (four or five) refueling missions in low Earth orbit to get a Starship ready for the journey to Mars someday. 

Of these milestones, Musk said it would be "very much a success-oriented schedule." His speech did not mention the Federal Aviation Administration, which must approve each one of the launches, nor ongoing criticism of the environmental impact of Starship on the ecologically sensitive area near Starbase.

That impact may continue to grow, as Musk said it would take roughly 10 launches a day to send hundreds of vehicles to Mars every two years (when the planet is closest) to make a long-term settlement feasible. As for the number of Mars-bound people, that would be roughly a million folks, he said — that matches predictions he made at least as far back as 2017 . Musk also says he wants to get the settlement going "in 20 years." He said the same thing in 2011 .

Join our Space Forums to keep talking space on the latest missions, night sky and more! And if you have a news tip, correction or comment, let us know at: [email protected].

Elizabeth Howell (she/her), Ph.D., is a staff writer in the spaceflight channel since 2022 covering diversity, education and gaming as well. She was contributing writer for Space.com for 10 years before joining full-time. Elizabeth's reporting includes multiple exclusives with the White House and Office of the Vice-President of the United States, an exclusive conversation with aspiring space tourist (and NSYNC bassist) Lance Bass, speaking several times with the International Space Station, witnessing five human spaceflight launches on two continents, flying parabolic, working inside a spacesuit, and participating in a simulated Mars mission. Her latest book, " Why Am I Taller ?", is co-written with astronaut Dave Williams. Elizabeth holds a Ph.D. and M.Sc. in Space Studies from the University of North Dakota, a Bachelor of Journalism from Canada's Carleton University and a Bachelor of History from Canada's Athabasca University. Elizabeth is also a post-secondary instructor in communications and science at several institutions since 2015; her experience includes developing and teaching an astronomy course at Canada's Algonquin College (with Indigenous content as well) to more than 1,000 students since 2020. Elizabeth first got interested in space after watching the movie Apollo 13 in 1996, and still wants to be an astronaut someday. Mastodon: https://qoto.org/@howellspace

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• Laz excessive superlatives; starship as it stands is problematic with the physical forces during launch,: it destroys it's own launch pad, scattering debris far and wide, the noise is harmful and damaging, and what about the carbon emissions ? a few test launches (failures) to develop the program....at what cost ? Do we need this ? What do we need to go to Mars for ? colonization ? go colonize Antarctica instead- it's far closer and far more habitable in comparison. Reply
• billslugg What you need to do is to become a "credentialed investor", go over the counter and buy some SpaceX stock, then float a stockholder proposal at the next annual meeting. Keep us appraised. Reply
• orsobubu The goal of 2026 for the year of the return (or, according to some, the conquest) of the moon, already postponed many times, seems unrealistic to me; still having to demonstrate the permanence in orbit, the refilling, the recovery of the first stage, the functionality of the starship capture mechanism upon re-entry, plus countless other critical issues... while 2025 is indicated as the year in which a few solutions will be carried out for the first time. Nasa also declares that it intends to see many missions completed successfully before starting artemis 3 (which is still a bit strange, given the vaunted success of the first attempts of many key apollo technologies on the moon, moreover 55 years ago), and this adds a whole series of problems of validating mind-boggling new systems in such a hostile environment. Nasa itself has postponed its objectives countless times - albeit much more limited - in view of artemis 3, such as the suits, the insertion of orion and starliner into orbit, etc. Reply

Laz said: excessive superlatives; starship as it stands is problematic with the physical forces during launch,: it destroys it's own launch pad, scattering debris far and wide, the noise is harmful and damaging, and what about the carbon emissions ? a few test launches (failures) to develop the program....at what cost ? Do we need this ? What do we need to go to Mars for ? colonization ? go colonize Antarctica instead- it's far closer and far more habitable in comparison.

• Unclear Engineer If humans don't manage to kill ourselves off by the time Antarctica has melted enough to be colonized, I am sure it will happen. Greenland much sooner. Reply
• HobartStinsonian There are huge problems to overcome before landing any long-term presence on Mars, or on the moon. Basic engineering: how much weight can the soil support? No idea? You can’t rely on any ship remaining level, not sinking down, until you get this figured out to high reliability. Second issue, what will the effect be of spilling fluids onto the soil to its compressive strength? Consider the soils have been dessicated for billions of years. Then a small spill of water or oil soaks in next to a structural support that sits on that soil. No idea? I bet the impact will be huge and devestating. Will Elon experiment with soils before they land a 500-ft Starship on that soil? The first equipment on moon & Mars needs to be heavy soil-excavating, and heavy mobile cranes. We’ll need to know how to make concrete-like foundations. And how deep do they need to be. Reply
• View All 7 Comments

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Tesla asks shareholders to move to Texas and re-pass Elon Musk’s massive compensation plan

Tesla has filed a proxy with shareholders to ask them to vote for the company to move its state of incorporation to Texas and re-pass Elon Musk’s 2018 CEO massive compensation plan that was rescinded by a Delaware judge earlier this year.

In January,  a judge sided with lawyers representing a Tesla shareholder  alleging that Tesla’s board misrepresented Elon Musk’s CEO compensation package worth $55 billion when presenting to shareholders.

It’s a complicated issue, but in short, the judge found that Tesla’s board and Musk didn’t play by the rules of a public company when it presented the plan to shareholders.

The judge found that Tesla had governance issues when coming up with compensation plan and those issues were not communicated to shareholders before voting on the plan.

The Delaware court found that this invalidated the vote, and therefore, Tesla had to rescind the compensation plan worth roughly $55 billion in stock options to Musk.

The company signaled that it would appeal, but Musk also highlighted another strategy. The CEO blamed the ruling on a “politically motivated judge” in Delaware and suggested that Tesla could move its state of incorporation to Texas and have shareholders vote on the package again.

That’s exactly what Tesla is doing right now.

The automaker released a proxy statement to shareholders in preparation for its upcoming 2024 shareholders meeting in June, and the two main items on the agenda are moving Tesla to Texas and re-passing Musk’s compensation plan.

Tesla’s Chairwoman, Robin Denholm, wrote the opening to the proxy and said about the case that had Musk’s compensation package rescinded:

The Tornetta Court decided, years later, that the CEO pay package was not “entirely fair” to the very same stockholders who voted to approve it — even though approximately 73% of all votes cast by our disinterested stockholders voted to approve it in 2018. Because the Delaware Court second-guessed your decision, Elon has not been paid for any of his work for Tesla for the past six years that has helped to generate significant growth and stockholder value. That strikes us — and the many stockholders from whom we already have heard — as fundamentally unfair, and inconsistent with the will of the stockholders who voted for it.

Denholm, who was on the compensation committee that approved the package, didn’t address the actual concerns in the judge’s finding about Tesla’s governance issues that led to the judgment.

At the meeting, shareholders will also vote on the re-election of Kimbal Musk, Elon’s brother, and James Murdoch, former 21st Century Fox CEO, to Tesla’s board.

Tesla’s board recommend to vote for all those items and against all the shareholders proposals:

Here’s the proxy statement in full:

Electrek’s Take

As I have previously stated, you can be for Elon getting his compensation for his work from 2018 to 2022 in the compensation plan and still agree with the judge’s finding that Tesla misrepresented it to shareholders – highlighting serious governance issues at Tesla.

As a shareholder, I’d be tempted to vote for the compensation again, but not if Tesla didn’t get the message about governance, which it clearly didn’t based on Denholm’s presentation of the issue.

She only states that the court found that the package “was no entirely fair”, which is a gross misrepresentation of the court’s findings.

The court found that Tesla’s board misrepresented the package to shareholders in the original proxy presenting the compensation package, and now she does it again in this one. Musk and his lawyer, who was also Telsa’s own general counsel at the time, were behind the compensation package, which Tesla didn’t seem to negotiate in any significant way.

Top comment by Sasparilla

Well since the Delaware incorporation actually protected shareholders I'd be inclined to deny the movement to Texas. Based on Musk not pushing forward with the NV9 (and expanding to that huge potential market), making the truck much more expensive than initially proposed (drastically reducing potential sales) and his personal negative affects on Tesla sales in general I don't think I'd vote to give him $55 billion either. With the board being essentially in the pocket of the CEO over this time period when they're not supposed to be, I'd be inclined to boot the members up for re-election. Year to date Tesla stock is down ~35% based on performance and news (such as the canceling of the NV9 project).

It was approved by people who weren’t just friends of Elon but also people who had personal financial dealings with him outside of Tesla – clearly making them not independent despite their description as such by the board.

Ironically, Denholm was probably the only board member at the time that could have been described as independent, but she was also getting a juicy new compensation plan at the time – incentivizing her to approve Elon’s.

Also, Tesla’s own board agreed to settle a lawsuit and return over $700 million in compensation over claims of overcompensation.

If there’s one thing that is clear, Tesla has a serious governance problem.

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https://www.barrons.com/news/elon-musk-s-x-fights-australian-watchdog-over-church-stabbing-posts-c98c44a2

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Elon Musk's X Fights Australian Watchdog Over Church Stabbing Posts

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Elon Musk's X said Saturday it will fight an Australian watchdog's order to take down content related to the brutal stabbing of a priest during a live-streamed Sydney church service.

Bishop Mar Mari Emmanuel was allegedly slashed in the head and chest by a 16-year-old suspect on Monday, sparking a riot by followers of the Assyrian Christian church in western Sydney.

The bishop has since issued a message from hospital saying he is recovering from his wounds and has forgiven his assailant.

Video of the bloody attack, which spread widely on social media platforms, has been blamed by Australian authorities for feeding tensions in the community.

X's government affairs department said it had complied with an initial eSafety directive, "pending a legal challenge", to remove "certain posts in Australia that commented on the recent attack".

But the social media platform said it later received a demand from Australia's eSafety commissioner Julie Inman Grant to "globally withhold the posts".

X said it had been warned it faced a daily fine of Aus$785,000 (US$500,000) for failure to comply.

"The Australian censorship commissar is demanding *global* content bans!" Musk wrote as he reshared the company's response.

"The eSafety Commissioner does not have the authority to dictate what content X's users can see globally. We will robustly challenge this unlawful and dangerous approach in court," X said.

X said the posts did not violate its own rules on violent speech.

The eSafety watchdog said Friday it was working to ensure X's "full and complete compliance" with Australian law.

"We are considering whether further regulatory action is required," it said.

The authority said it was "disappointed that process has been unnecessarily prolonged rather than prioritising the safety of Australians and the Australian community".

eSafety said it was also working with major social media platforms over the reposting and sharing of content that shows or encourages terrorism or other extreme violence.

New South Wales Premier Chris Minns has been scathing of the role played by some platforms in making violent images of the attack available.

"I'm shocked but I'm not surprised," he said Saturday when asked about X's statement.

"That is exactly what I would expect from X or Twitter or whatever you want to call it: a disregard for the information that they have pumped into our communities, lies and rumours spreading like wildfire," Minns said.

"And when things go wrong, throwing their hands up in the air to say they're not prepared to do anything about it."

Minns called for a strengthening of the rules governing social media companies.

"We have had enough. Sydney has had enough."

Elon Musk's X Fights Australian Watchdog Over Church Stabbing Posts

Elon Musk's X said Saturday it will fight an Australian watchdog's order to take down content related to the brutal stabbing of a priest during a live-streamed Sydney church service.

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