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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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How to write a research proposal

What is a research proposal.

A research proposal should present your idea or question and expected outcomes with clarity and definition – the what.

It should also make a case for why your question is significant and what value it will bring to your discipline – the why. 

What it shouldn't do is answer the question – that's what your research will do.

Why is it important?

Research proposals are significant because Another reason why it formally outlines your intended research. Which means you need to provide details on how you will go about your research, including:

• your approach and methodology
• timeline and feasibility
• all other considerations needed to progress your research, such as resources.

Think of it as a tool that will help you clarify your idea and make conducting your research easier.

How long should it be?

Usually no more than 2000 words, but check the requirements of your degree, and your supervisor or research coordinator.

Presenting your idea clearly and concisely demonstrates that you can write this way – an attribute of a potential research candidate that is valued by assessors.

What should it include?

Project title.

Your title should clearly indicate what your proposed research is about.

Research supervisor

State the name, department and faculty or school of the academic who has agreed to supervise you. Rest assured, your research supervisor will work with you to refine your research proposal ahead of submission to ensure it meets the needs of your discipline.

Proposed mode of research

Describe your proposed mode of research. Which may be closely linked to your discipline, and is where you will describe the style or format of your research, e.g. data, field research, composition, written work, social performance and mixed media etc. 

This is not required for research in the sciences, but your research supervisor will be able to guide you on discipline-specific requirements.

Aims and objectives

What are you trying to achieve with your research? What is the purpose? This section should reference why you're applying for a research degree. Are you addressing a gap in the current research? Do you want to look at a theory more closely and test it out? Is there something you're trying to prove or disprove? To help you clarify this, think about the potential outcome of your research if you were successful – that is your aim. Make sure that this is a focused statement.

Your objectives will be your aim broken down – the steps to achieving the intended outcome. They are the smaller proof points that will underpin your research's purpose. Be logical in the order of how you present these so that each succeeds the previous, i.e. if you need to achieve 'a' before 'b' before 'c', then make sure you order your objectives a, b, c.

A concise summary of what your research is about. It outlines the key aspects of what you will investigate as well as the expected outcomes. It briefly covers the what, why and how of your research. 

A good way to evaluate if you have written a strong synopsis, is to get somebody to read it without reading the rest of your research proposal. Would they know what your research is about?

Now that you have your question clarified, it is time to explain the why. Here, you need to demonstrate an understanding of the current research climate in your area of interest.

Providing context around your research topic through a literature review will show the assessor that you understand current dialogue around your research, and what is published.

Demonstrate you have a strong understanding of the key topics, significant studies and notable researchers in your area of research and how these have contributed to the current landscape.

Expected research contribution

In this section, you should consider the following:

• Why is your research question or hypothesis worth asking?
• How is the current research lacking or falling short?
• What impact will your research have on the discipline?
• Will you be extending an area of knowledge, applying it to new contexts, solving a problem, testing a theory, or challenging an existing one?
• Establish why your research is important by convincing your audience there is a gap.
• What will be the outcome of your research contribution?
• Demonstrate both your current level of knowledge and how the pursuit of your question or hypothesis will create a new understanding and generate new information.
• Show how your research is innovative and original.

Draw links between your research and the faculty or school you are applying at, and explain why you have chosen your supervisor, and what research have they or their school done to reinforce and support your own work. Cite these reasons to demonstrate how your research will benefit and contribute to the current body of knowledge.

Proposed methodology

Provide an overview of the methodology and techniques you will use to conduct your research. Cover what materials and equipment you will use, what theoretical frameworks will you draw on, and how will you collect data.

Highlight why you have chosen this particular methodology, but also why others may not have been as suitable. You need to demonstrate that you have put thought into your approach and why it's the most appropriate way to carry out your research. 

It should also highlight potential limitations you anticipate, feasibility within time and other constraints, ethical considerations and how you will address these, as well as general resources.

A work plan is a critical component of your research proposal because it indicates the feasibility of completion within the timeframe and supports you in achieving your objectives throughout your degree.

Consider the milestones you aim to achieve at each stage of your research. A PhD or master's degree by research can take two to four years of full-time study to complete. It might be helpful to offer year one in detail and the following years in broader terms. Ultimately you have to show that your research is likely to be both original and finished – and that you understand the time involved.

Provide details of the resources you will need to carry out your research project. Consider equipment, fieldwork expenses, travel and a proposed budget, to indicate how realistic your research proposal is in terms of financial requirements and whether any adjustments are needed.

Bibliography

Provide a list of references that you've made throughout your research proposal. 

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Writing your PhD research proposal

Find guidance on how to write your PhD research proposal and a template form for you to use to submit your research proposal.

By asking you for an outline  research proposal we hope to get a good picture of your research interests and your understanding of what such research is likely to entail.

The University's application form is designed to enable you to give an overview of your academic experience and qualifications for study at postgraduate level. Your outline research proposal then gives us an idea of the kind of research you want to undertake. This, together with information from your referees, will help us assess whether the Moray House School of Education and Sport would be the appropriate place for you to pursue your research interests.

At  the application stage you are unlikely to be in a position to provide a comprehensive research proposal; the detailed shaping up of a research plan would be done in conjunction with your supervisors(s). But it is important for us to appreciate what you are hoping to investigate, how you envisage carrying out the research, and what the results might be expected to contribute to current knowledge and understanding in the relevant academic field(s) of study. In writing your proposal, please indicate any prior academic or employment experience relevant to your planned research.

In your research proposal, please also ensure that you clearly identify the Moray House research cluster your proposal falls under, as well as two to three staff members  with expertise in this area. We also encourage you to contact potential supervisors within your area of proposed research prior to submitting your application in order to gauge their interest and availability.

How to write your research proposal

The description of your proposed research should consist of 4-5 typed A4 sheets. It can take whatever form seems best, but should include some information about the following:

• The general area within which you wish to conduct research, and why (you might find it helpful to explain what stimulated your interest in your chosen research field, and any study or research in the area that you have already undertaken)
• The kind of research questions that you would hope to address, and why (in explaining what is likely to be the main focus of your research, it may be helpful to indicate, for example, why these issues are of particular concern and the way in which they relate to existing literature)
• The sources of information and type of research methods you plan to use (for example, how you plan to collect your data, which sources you will be targeting and how you will access these data sources).

In addition to the above, please include any comments you are able to make concerning:

• The approach that you will take to analysing your research data
• The general timetable you would follow for carrying out and writing up your research
• Any plans you may have for undertaking fieldwork away from Edinburgh
• Any problems that might be anticipated in carrying out your proposed research

Please note: This guidance applies to all candidates, except those applying to conduct PhD research as part of a larger, already established research project (for example, in the Institute for Sport, Physical Education & Health Sciences).

In this case, you should provide a two- to three-page description of a research project that you have already undertaken, as a means of complementing information given in the application form. If you are in any doubt as to what is appropriate please contact us:

Contact us by email: Education@[email protected]

All doctoral proposals submitted as part of an application will be run through plagiarism detection software.

Template form for your research proposal

All applicants for a PhD or MSc by Research are required to submit a research proposal as part of their application. Applicants  must   use the template form below for their research proposal. This research proposal should then be submitted online as part of your application. Please use Calibri size 11 font size and do not change the paragraph spacing (single, with 6pt after each paragraph) or the page margins.

How to Write a PhD Research Proposal

• Applying to a PhD
• A research proposal summarises your intended research.
• Your research proposal is used to confirm you understand the topic, and that the university has the expertise to support your study.
• The length of a research proposal varies. It is usually specified by either the programme requirements or the supervisor upon request. 1500 to 3500 words is common.
• The typical research proposal structure consists of: Title, Abstract, Background and Rationale, Research Aims and Objectives, Research Design and Methodology, Timetable, and a Bibliography.

What is a Research Proposal?

A research proposal is a supporting document that may be required when applying to a research degree. It summarises your intended research by outlining what your research questions are, why they’re important to your field and what knowledge gaps surround your topic. It also outlines your research in terms of your aims, methods and proposed timetable .

What Is It Used for and Why Is It Important?

A research proposal will be used to:

• Confirm whether you understand the topic and can communicate complex ideas.
• Confirm whether the university has adequate expertise to support you in your research topic.
• Apply for funding or research grants to external bodies.

How Long Should a PhD Research Proposal Be?

Some universities will specify a word count all students will need to adhere to. You will typically find these in the description of the PhD listing. If they haven’t stated a word count limit, you should contact the potential supervisor to clarify whether there are any requirements. If not, aim for 1500 to 3500 words (3 to 7 pages).

Your title should indicate clearly what your research question is. It needs to be simple and to the point; if the reader needs to read further into your proposal to understand your question, your working title isn’t clear enough.

Directly below your title, state the topic your research question relates to. Whether you include this information at the top of your proposal or insert a dedicated title page is your choice and will come down to personal preference.

2. Abstract

If your research proposal is over 2000 words, consider providing an abstract. Your abstract should summarise your question, why it’s important to your field and how you intend to answer it; in other words, explain your research context.

Only include crucial information in this section – 250 words should be sufficient to get across your main points.

3. Background & Rationale

First, specify which subject area your research problem falls in. This will help set the context of your study and will help the reader anticipate the direction of your proposed research.

Following this, include a literature review . A literature review summarises the existing knowledge which surrounds your research topic. This should include a discussion of the theories, models and bodies of text which directly relate to your research problem. As well as discussing the information available, discuss those which aren’t. In other words, identify what the current gaps in knowledge are and discuss how this will influence your research. Your aim here is to convince the potential supervisor and funding providers of why your intended research is worth investing time and money into.

Last, discuss the key debates and developments currently at the centre of your research area.

4. Research Aims & Objectives

Identify the aims and objectives of your research. The aims are the problems your project intends to solve; the objectives are the measurable steps and outcomes required to achieve the aim.

In outlining your aims and objectives, you will need to explain why your proposed research is worth exploring. Consider these aspects:

• Will your research solve a problem?
• Will your research address a current gap in knowledge?
• Will your research have any social or practical benefits?

If you fail to address the above questions, it’s unlikely they will accept your proposal – all PhD research projects must show originality and value to be considered.

5. Research Design and Methodology

The following structure is recommended when discussing your research design:

• Sample/Population – Discuss your sample size, target populations, specimen types etc.
• Methods – What research methods have you considered, how did you evaluate them and how did you decide on your chosen one?
• Data Collection – How are you going to collect and validate your data? Are there any limitations?
• Data Analysis – How are you going to interpret your results and obtain a meaningful conclusion from them?
• Ethical Considerations – Are there any potential implications associated with your research approach? This could either be to research participants or to your field as a whole on the outcome of your findings (i.e. if you’re researching a particularly controversial area). How are you going to monitor for these implications and what types of preventive steps will you need to put into place?

6. Timetable

We’ve outlined the various stages of a PhD and the approximate duration of a PhD programme which you can refer to when designing your own research study.

7. Bibliography

Plagiarism is taken seriously across all academic levels, but even more so for doctorates. Therefore, ensure you reference the existing literature you have used in writing your PhD proposal. Besides this, try to adopt the same referencing style as the University you’re applying to uses. You can easily find this information in the PhD Thesis formatting guidelines published on the University’s website.

Finding a PhD has never been this easy – search for a PhD by keyword, location or academic area of interest.

Questions & Answers

Here are answers to some of the most common questions we’re asked about the Research Proposal:

Can You Change a Research Proposal?

Yes, your PhD research proposal outlines the start of your project only. It’s well accepted that the direction of your research will develop with time, therefore, you can revise it at later dates.

Can the Potential Supervisor Review My Draft Proposal?

Whether the potential supervisor will review your draft will depend on the individual. However, it is highly advisable that you at least attempt to discuss your draft with them. Even if they can’t review it, they may provide you with useful information regarding their department’s expertise which could help shape your PhD proposal. For example, you may amend your methodology should you come to learn that their laboratory is better equipped for an alternative method.

How Should I Structure and Format My Proposal?

Ensure you follow the same order as the headings given above. This is the most logical structure and will be the order your proposed supervisor will expect.

Most universities don’t provide formatting requirements for research proposals on the basis that they are a supporting document only, however, we recommend that you follow the same format they require for their PhD thesis submissions. This will give your reader familiarity and their guidelines should be readily available on their website.

Last, try to have someone within the same academic field or discipline area to review your proposal. The key is to confirm that they understand the importance of your work and how you intend to execute it. If they don’t, it’s likely a sign you need to rewrite some of your sections to be more coherent.

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How to write a successful research proposal

As the competition for PhD places is incredibly fierce, your research proposal can have a strong bearing on the success of your application - so discover how to make the best impression

What is a research proposal?

Research proposals are used to persuade potential supervisors and funders that your work is worthy of their support. These documents setting out your proposed research that will result in a Doctoral thesis are typically between 1,500 and 3,000 words in length.

Your PhD research proposal must passionately articulate what you want to research and why, convey your understanding of existing literature, and clearly define at least one research question that could lead to new or original knowledge and how you propose to answer it.

Professor Leigh Wilson, director of the graduate school at the University of Westminster, explains that while the research proposal is about work that hasn't been done yet, what prospective supervisors and funders are focusing on just as strongly is evidence of what you've done - how well you know existing literature in the area, including very recent publications and debates, and how clearly you've seen what's missing from this and so what your research can do that's new. Giving a strong sense of this background or frame for the proposed work is crucial.

'Although it's tempting to make large claims and propose research that sweeps across time and space, narrower, more focused research is much more convincing,' she adds. 'To be thorough and rigorous in the way that academic work needs to be, even something as long as a PhD thesis can only cover a fairly narrow topic. Depth not breadth is called for.'

The structure of your research proposal is therefore important to achieving this goal, yet it should still retain sufficient flexibility to comfortably accommodate any changes you need to make as your PhD progresses.

Layout and formats vary, so it's advisable to consult your potential PhD supervisor before you begin. Here's what to bear in mind when writing a research proposal.

Your provisional title should be around ten words in length, and clearly and accurately indicate your area of study and/or proposed approach. It should be catchy, informative and interesting.

The title page should also include personal information, such as your name, academic title, date of birth, nationality and contact details.

Aims and objectives

This is a short summary of your project. Your aims should be two or three broad statements that emphasise what you ultimately want to achieve, complemented by several focused, feasible and measurable objectives - the steps that you'll take to answer each of your research questions. This involves clearly and briefly outlining:

• how your research addresses a gap in, or builds upon, existing knowledge
• how your research links to the department that you're applying to
• the academic, cultural, political and/or social significance of your research questions.

Literature review

This section of your PhD proposal discusses the most important theories, models and texts that surround and influence your research questions, conveying your understanding and awareness of the key issues and debates.

It should focus on the theoretical and practical knowledge gaps that your work aims to address, as this ultimately justifies and provides the motivation for your project.

Methodology

Here, you're expected to outline how you'll answer each of your research questions. A strong, well-written methodology is crucial, but especially so if your project involves extensive collection and significant analysis of primary data.

In disciplines such as humanities the research proposal methodology identifies the data collection and analytical techniques available to you, before justifying the ones you'll use in greater detail. You'll also define the population that you're intending to examine.

You should also show that you're aware of the limitations of your research, qualifying the parameters that you plan to introduce. Remember, it's more impressive to do a fantastic job of exploring a narrower topic than a decent job of exploring a wider one.

Concluding or following on from your methodology, your timetable should identify how long you'll need to complete each step - perhaps using bi-weekly or monthly timeslots. This helps the reader to evaluate the feasibility of your project and shows that you've considered how you'll go about putting the PhD proposal into practice.

Bibliography

Finally, you'll provide a list of the most significant texts, plus any attachments such as your academic CV . Demonstrate your skills in critical reflection by selecting only those resources that are most appropriate.

Final checks

Before submitting this document along with your PhD application, you'll need to ensure that you've adhered to the research proposal format. This means that:

• every page is numbered
• it's professional, interesting and informative
• the research proposal has been proofread by both an experienced academic (to confirm that it conforms to academic standards) and a layman (to correct any grammatical or spelling errors)
• it has a contents page
• you've used a clear and easy-to-read structure, with appropriate headings.

Research proposal examples

To get a better idea of how your PhD proposal may look, some universities have provided examples of research proposals for specific subjects:

• The Open University - Social Policy and Criminology
• University of Sheffield - Sociological Studies
• University of Sussex
• University of York - Politics

Find out more

• Explore PhD studentships .
• For tips on writing a thesis, see 7 steps to writing a dissertation .
• Read more about PhD study .

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What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling Udemy Course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

I would be interested in getting some coaching.

I real appreciate on your elaboration on how to develop research proposal,the video explains each steps clearly.

Thank you for the video. It really assisted me and my niece. I am a PhD candidate and she is an undergraduate student. It is at times, very difficult to guide a family member but with this video, my job is done.

In view of the above, I welcome more coaching.

Wonderful guidelines, thanks

This is very helpful. Would love to continue even as I prepare for starting my masters next year.

Thanks for the work done, the text was helpful to me

Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

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Wonderful guidelines for writing a research proposal, I am a student of m.phil( education), this guideline is suitable for me. Thanks

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

Have learnt a lot just at the right time. Thank you so much.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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Great! I liked your tutoring on how to find a research topic and how to write a research proposal. Precise and concise. Thank you very much. Will certainly share this with my students. Research made simple indeed.

Thank you very much. I an now assist my students effectively.

Thank you very much. I can now assist my students effectively.

I need any research proposal

Thank you for these videos. I will need chapter by chapter assistance in writing my MSc dissertation

Very helpfull

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I really enjoy the in-depth knowledge on research proposal you have given. me. You have indeed broaden my understanding and skills. Thank you

interesting session this has equipped me with knowledge as i head for exams in an hour’s time, am sure i get A++

This article was most informative and easy to understand. I now have a good idea of how to write my research proposal.

Thank you very much.

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Thank you very much for this essential piece. I need 1o1 coaching, unfortunately, your service is not available in my country. Anyways, a very important eye-opener. I really enjoyed it. A thumb up to Gradcoach

What is JAM? Please explain.

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thank you for the video but i need a written example

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