importance of business research proposal

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

What a research proposal is
What a research proposal needs to cover
How to structure your research proposal
Example /sample proposals
Proposal writing FAQs
Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how you plan to investigate it (your methodology).

The purpose of the research proposal (its job, so to speak) is to convince your research supervisor, committee or university that your research is suitable (for the requirements of the degree program) and manageable (given the time and resource constraints you will face).

The most important word here is “ convince ” – in other words, your research proposal needs to sell your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news).

A research proposal is a formal document that explains what you plan to research , why it's worth researching and how you'll do it.

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
Who it involves – female Gen-Y consumers
In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

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importance of business research proposal

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But, originality alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch our video covering how to find a research topic .

Free Webinar: How To Write A Research Proposal

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

How will you actually undertake your research (i.e., your methodology)?
Is your research methodology appropriate given your research aims?
Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

Will you take a qualitative , quantitative or mixed -method approach?
What sampling strategy will you adopt?
How will you collect your data (e.g., interviews, surveys, etc)?
How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

A rich introduction and background to the proposed research
An initial literature review covering the existing research
An overview of the proposed research methodology
A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

The research topic is too broad (or just poorly articulated).
The research aims, objectives and questions don’t align.
The research topic is not well justified.
The study has a weak theoretical foundation.
The research design is not well articulated well enough.
Poor writing and sloppy presentation.
Poor project planning and risk management.
Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose: to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

Proposal Writing 101 : A Introductory Webinar
Research Proposal Bootcamp : The Ultimate Online Course
Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling Udemy Course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

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Starting the research process
How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on November 21, 2023.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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See an example

Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

The proposed title of your project
Your supervisor’s name
Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

Introduce your topic
Give necessary background and context
Outline your problem statement and research questions

To guide your introduction , include information about:

Who could have an interest in the topic (e.g., scientists, policymakers)
How much is already known about the topic
What is missing from this current knowledge
What new insights your research will contribute
Why you believe this research is worth doing

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As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

Comparing and contrasting the main theories, methods, and debates
Examining the strengths and weaknesses of different approaches
Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

Improving best practices
Informing policymaking decisions
Strengthening a theory or model
Challenging popular or scientific beliefs
Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

Cost : exactly how much money do you need?
Justification : why is this cost necessary to complete the research?
Source : how did you calculate the amount?

To determine your budget, think about:

Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
Materials : do you need access to any tools or technologies?
Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

Sampling methods
Simple random sampling
Stratified sampling
Cluster sampling
Likert scales
Reproducibility

Statistics

Null hypothesis
Statistical power
Probability distribution
Effect size
Poisson distribution

Research bias

Optimism bias
Cognitive bias
Implicit bias
Hawthorne effect
Anchoring bias
Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. & George, T. (2023, November 21). How to Write a Research Proposal | Examples & Templates. Scribbr. Retrieved April 3, 2024, from https://www.scribbr.com/research-process/research-proposal/

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Home Market Research

Business Research: Methods, Types & Examples

Content Index

Business research: Definition

Quantitative research methods, qualitative research methods, advantages of business research, disadvantages of business research, importance of business research.

Business research is a process of acquiring detailed information on all the areas of business and using such information to maximize the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as the acquisition of information or knowledge for professional or commercial purposes to determine opportunities and goals for a business.

Business research can be done for anything and everything. In general, when people speak about business research design , it means asking research questions to know where the money can be spent to increase sales, profits, or market share. Such research is critical to make wise and informed decisions.

LEARN ABOUT: Research Process Steps

For example: A mobile company wants to launch a new model in the market. But they are not aware of what are the dimensions of a mobile that are in most demand. Hence, the company conducts business research using various methods to gather information, and the same is then evaluated, and conclusions are drawn as to what dimensions are most in demand.

This will enable the researcher to make wise decisions to position his phone at the right price in the market and hence acquire a larger market share.

LEARN ABOUT: Test Market Demand

Business research: Types and methodologies

Business research is a part of the business intelligence process. It is usually conducted to determine whether a company can succeed in a new region, to understand its competitors, or simply select a marketing approach for a product. This research can be carried out using steps in qualitative research methods or quantitative research methods.

Quantitative research methods are research methods that deal with numbers. It is a systematic empirical investigation using statistical, mathematical, or computational techniques . Such methods usually start with data collection and then proceed to statistical analysis using various methods. The following are some of the research methods used to carry out business research.

LEARN ABOUT: Data Management Framework

Survey research

Survey research is one of the most widely used methods to gather data, especially for conducting business research. Surveys involve asking various survey questions to a set of audiences through various types like online polls, online surveys, questionnaires, etc. Nowadays, most of the major corporations use this method to gather data and use it to understand the market and make appropriate business decisions.

Various types of surveys, like cross-sectional studies , which need to collect data from a set of audiences at a given point of time, or longitudinal surveys which are needed to collect data from a set of audiences across various time durations in order to understand changes in the respondents’ behavior are used to conduct survey research. With the advancement in technology, surveys can now be sent online through email or social media .

For example: A company wants to know the NPS score for their website i.e. how satisfied are people who are visiting their website. An increase in traffic to their website or the audience spending more time on a website can result in higher rankings on search engines which will enable the company to get more leads as well as increase its visibility.

Hence, the company can ask people who visit their website a few questions through an online survey to understand their opinions or gain feedback and hence make appropriate changes to the website to increase satisfaction.

Learn More: Business Survey Template

Correlational research

Correlational research is conducted to understand the relationship between two entities and what impact each one of them has on the other. Using mathematical analysis methods, correlational research enables the researcher to correlate two or more variables .

Such research can help understand patterns, relationships, trends, etc. Manipulation of one variable is possible to get the desired results as well. Generally, a conclusion cannot be drawn only on the basis of correlational research.

For example: Research can be conducted to understand the relationship between colors and gender-based audiences. Using such research and identifying the target audience, a company can choose the production of particular color products to be released in the market. This can enable the company to understand the supply and demand requirements of its products.

Causal-Comparative research

Causal-comparative research is a method based on the comparison. It is used to deduce the cause-effect relationship between variables. Sometimes also known as quasi-experimental research, it involves establishing an independent variable and analyzing the effects on the dependent variable.

In such research, data manipulation is not done; however, changes are observed in the variables or groups under the influence of the same changes. Drawing conclusions through such research is a little tricky as independent and dependent variables will always exist in a group. Hence all other parameters have to be taken into consideration before drawing any inferences from the research.

LEARN ABOUT: Causal Research

For example: Research can be conducted to analyze the effect of good educational facilities in rural areas. Such a study can be done to analyze the changes in the group of people from rural areas when they are provided with good educational facilities and before that.

Another example can be to analyze the effect of having dams and how it will affect the farmers or the production of crops in that area.

LEARN ABOUT: Market research trends

Experimental research

Experimental research is based on trying to prove a theory. Such research may be useful in business research as it can let the product company know some behavioral traits of its consumers, which can lead to more revenue. In this method, an experiment is carried out on a set of audiences to observe and later analyze their behavior when impacted by certain parameters.

LEARN ABOUT: Behavioral Targeting

For example: Experimental research was conducted recently to understand if particular colors have an effect on consumers’ hunger. A set of the audience was then exposed to those particular colors while they were eating, and the subjects were observed. It was seen that certain colors like red or yellow increase hunger.

Hence, such research was a boon to the hospitality industry. You can see many food chains like Mcdonalds, KFC, etc., using such colors in their interiors, brands, as well as packaging.

Another example of inferences drawn from experimental research, which is used widely by most bars/pubs across the world, is that loud music in the workplace or anywhere makes a person drink more in less time. This was proven through experimental research and was a key finding for many business owners across the globe.

Online research / Literature research

Literature research is one of the oldest methods available. It is very economical, and a lot of information can be gathered using such research. Online research or literature research involves gathering information from existing documents and studies, which can be available at Libraries, annual reports, etc.

Nowadays, with the advancement in technology, such research has become even more simple and accessible to everyone. An individual can directly research online for any information that is needed, which will give him in-depth information about the topic or the organization.

Such research is used mostly by marketing and salespeople in the business sector to understand the market or their customers. Such research is carried out using existing information that is available from various sources. However, care has to be taken to validate the sources from where the information is going to be collected.

For example , a salesperson has heard a particular firm is looking for some solution that their company provides. Hence, the salesperson will first search for a decision maker from the company, investigate what department he is from, and understand what the target company is looking for and what they are into.

Using this research, he can cater his solution to be spot on when he pitches it to this client. He can also reach out to the customer directly by finding a means to communicate with him by researching online.’

LEARN ABOUT: 12 Best Tools for Researchers

Qualitative research is a method that has a high importance in business research. Qualitative research involves obtaining data through open-ended conversational means of communication. Such research enables the researcher to not only understand what the audience thinks but also why he thinks it.

In such research, in-depth information can be gathered from the subjects depending on their responses. There are various types of qualitative research methods, such as interviews, focus groups, ethnographic research, content analysis, and case study research, that are widely used.

Such methods are of very high importance in business research as they enable the researcher to understand the consumer. What motivates the consumer to buy and what does not is what will lead to higher sales, and that is the prime objective for any business.

Following are a few methods that are widely used in today’s world by most businesses.

Interviews are somewhat similar to surveys, like sometimes they may have the same types of questions used. The difference is that the respondent can answer these open-ended questions at length, and the direction of the conversation or the questions being asked can be changed depending on the response of the subject.

Such a method usually gives the researcher detailed information about the perspective or opinions of its subject. Carrying out interviews with subject matter experts can also give important information critical to some businesses.

For example: An interview was conducted by a telecom manufacturer with a group of women to understand why they have less number of female customers. After interviewing them, the researcher understood that there were fewer feminine colors in some of the models, and females preferred not to purchase them.

Such information can be critical to a business such as a telecom manufacturer and hence it can be used to increase its market share by targeting women customers by launching some feminine colors in the market.

Another example would be to interview a subject matter expert in social media marketing. Such an interview can enable a researcher to understand why certain types of social media advertising strategies work for a company and why some of them don’t.

LEARN ABOUT: Qualitative Interview

Focus groups

Focus groups are a set of individuals selected specifically to understand their opinions and behaviors. It is usually a small set of a group that is selected keeping in mind the parameters for their target market audience to discuss a particular product or service. Such a method enables a researcher with a larger sample than the interview or a case study while taking advantage of conversational communication.

Focus group is also one of the best examples of qualitative data in education . Nowadays, focus groups can be sent online surveys as well to collect data and answer why, what, and how questions. Such a method is very crucial to test new concepts or products before they are launched in the market.

For example: Research is conducted with a focus group to understand what dimension of screen size is preferred most by the current target market. Such a method can enable a researcher to dig deeper if the target market focuses more on the screen size, features, or colors of the phone. Using this data, a company can make wise decisions about its product line and secure a higher market share.

Ethnographic research

Ethnographic research is one of the most challenging research but can give extremely precise results. Such research is used quite rarely, as it is time-consuming and can be expensive as well. It involves the researcher adapting to the natural environment and observing its target audience to collect data. Such a method is generally used to understand cultures, challenges, or other things that can occur in that particular setting.

For example: The world-renowned show “Undercover Boss” would be an apt example of how ethnographic research can be used in businesses. In this show, the senior management of a large organization works in his own company as a regular employee to understand what improvements can be made, what is the culture in the organization, and to identify hard-working employees and reward them.

It can be seen that the researcher had to spend a good amount of time in the natural setting of the employees and adapt to their ways and processes. While observing in this setting, the researcher could find out the information he needed firsthand without losing any information or any bias and improve certain things that would impact his business.

LEARN ABOUT: Workforce Planning Model

Case study research

Case study research is one of the most important in business research. It is also used as marketing collateral by most businesses to land up more clients. Case study research is conducted to assess customer satisfaction and document the challenges that were faced and the solutions that the firm gave them.

These inferences are made to point out the benefits that the customer enjoyed for choosing their specific firm. Such research is widely used in other fields like education, social sciences, and similar. Case studies are provided by businesses to new clients to showcase their capabilities, and hence such research plays a crucial role in the business sector.

For example: A services company has provided a testing solution to one of its clients. A case study research is conducted to find out what were the challenges faced during the project, what was the scope of their work, what objective was to be achieved, and what solutions were given to tackle the challenges.

The study can end with the benefits that the company provided through its solutions, like reduced time to test batches, easy implementation or integration of the system, or even cost reduction. Such a study showcases the capability of the company, and hence it can be stated as empirical evidence of the new prospect.

Website visitor profiling/research

Website intercept surveys or website visitor profiling/research is something new that has come up and is quite helpful in the business sector. It is an innovative approach to collect direct feedback from your website visitors using surveys. In recent times a lot of business generation happens online, and hence it is important to understand the visitors of your website as they are your potential customers.

Collecting feedback is critical to any business, as without understanding a customer, no business can be successful. A company has to keep its customers satisfied and try to make them loyal customers in order to stay on top.

A website intercept survey is an online survey that allows you to target visitors to understand their intent and collect feedback to evaluate the customers’ online experience. Information like visitor intention, behavior path, and satisfaction with the overall website can be collected using this.

Depending on what information a company is looking for, multiple forms of website intercept surveys can be used to gather responses. Some of the popular ones are Pop-ups, also called Modal boxes, and on-page surveys.

For example: A prospective customer is looking for a particular product that a company is selling. Once he is directed to the website, an intercept survey will start noting his intent and path. Once the transaction has been made, a pop-up or an on-page survey is provided to the customer to rate the website.

Such research enables the researcher to put this data to good use and hence understand the customers’ intent and path and improve any parts of the website depending on the responses, which in turn would lead to satisfied customers and hence, higher revenues and market share.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

Business research helps to identify opportunities and threats.
It helps identify research problems , and using this information, wise decisions can be made to tackle the issue appropriately.
It helps to understand customers better and hence can be useful to communicate better with the customers or stakeholders.
Risks and uncertainties can be minimized by conducting business research in advance.
Financial outcomes and investments that will be needed can be planned effectively using business research.
Such research can help track competition in the business sector.
Business research can enable a company to make wise decisions as to where to spend and how much.
Business research can enable a company to stay up-to-date with the market and its trends, and appropriate innovations can be made to stay ahead in the game.
Business research helps to measure reputation management
Business research can be a high-cost affair
Most of the time, business research is based on assumptions
Business research can be time-consuming
Business research can sometimes give you inaccurate information because of a biased population or a small focus group.
Business research results can quickly become obsolete because of the fast-changing markets

Business research is one of the most effective ways to understand customers, the market, and competitors. Such research helps companies to understand the demand and supply of the market. Using such research will help businesses reduce costs and create solutions or products that are targeted to the demand in the market and the correct audience.

In-house business research can enable senior management to build an effective team or train or mentor when needed. Business research enables the company to track its competitors and hence can give you the upper hand to stay ahead of them.

Failures can be avoided by conducting such research as it can give the researcher an idea if the time is right to launch its product/solution and also if the audience is right. It will help understand the brand value and measure customer satisfaction which is essential to continuously innovate and meet customer demands.

This will help the company grow its revenue and market share. Business research also helps recruit ideal candidates for various roles in the company. By conducting such research, a company can carry out a SWOT analysis , i.e. understand the strengths, weaknesses, opportunities, and threats. With the help of this information, wise decisions can be made to ensure business success.

LEARN ABOUT: Market research industry

Business research is the first step that any business owner needs to set up his business to survive or to excel in the market. The main reason why such research is of utmost importance is that it helps businesses to grow in terms of revenue, market share, and brand value.

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11.2 Steps in Developing a Research Proposal

Learning objectives.

Identify the steps in developing a research proposal.
Choose a topic and formulate a research question and working thesis.
Develop a research proposal.

Writing a good research paper takes time, thought, and effort. Although this assignment is challenging, it is manageable. Focusing on one step at a time will help you develop a thoughtful, informative, well-supported research paper.

Your first step is to choose a topic and then to develop research questions, a working thesis, and a written research proposal. Set aside adequate time for this part of the process. Fully exploring ideas will help you build a solid foundation for your paper.

Choosing a Topic

When you choose a topic for a research paper, you are making a major commitment. Your choice will help determine whether you enjoy the lengthy process of research and writing—and whether your final paper fulfills the assignment requirements. If you choose your topic hastily, you may later find it difficult to work with your topic. By taking your time and choosing carefully, you can ensure that this assignment is not only challenging but also rewarding.

Writers understand the importance of choosing a topic that fulfills the assignment requirements and fits the assignment’s purpose and audience. (For more information about purpose and audience, see Chapter 6 “Writing Paragraphs: Separating Ideas and Shaping Content” .) Choosing a topic that interests you is also crucial. You instructor may provide a list of suggested topics or ask that you develop a topic on your own. In either case, try to identify topics that genuinely interest you.

After identifying potential topic ideas, you will need to evaluate your ideas and choose one topic to pursue. Will you be able to find enough information about the topic? Can you develop a paper about this topic that presents and supports your original ideas? Is the topic too broad or too narrow for the scope of the assignment? If so, can you modify it so it is more manageable? You will ask these questions during this preliminary phase of the research process.

Identifying Potential Topics

Sometimes, your instructor may provide a list of suggested topics. If so, you may benefit from identifying several possibilities before committing to one idea. It is important to know how to narrow down your ideas into a concise, manageable thesis. You may also use the list as a starting point to help you identify additional, related topics. Discussing your ideas with your instructor will help ensure that you choose a manageable topic that fits the requirements of the assignment.

In this chapter, you will follow a writer named Jorge, who is studying health care administration, as he prepares a research paper. You will also plan, research, and draft your own research paper.

Jorge was assigned to write a research paper on health and the media for an introductory course in health care. Although a general topic was selected for the students, Jorge had to decide which specific issues interested him. He brainstormed a list of possibilities.

If you are writing a research paper for a specialized course, look back through your notes and course activities. Identify reading assignments and class discussions that especially engaged you. Doing so can help you identify topics to pursue.

Health Maintenance Organizations (HMOs) in the news
Sexual education programs
Hollywood and eating disorders
Americans’ access to public health information
Media portrayal of health care reform bill
Depictions of drugs on television
The effect of the Internet on mental health
Popularized diets (such as low-carbohydrate diets)
Fear of pandemics (bird flu, HINI, SARS)
Electronic entertainment and obesity
Advertisements for prescription drugs
Public education and disease prevention

Set a timer for five minutes. Use brainstorming or idea mapping to create a list of topics you would be interested in researching for a paper about the influence of the Internet on social networking. Do you closely follow the media coverage of a particular website, such as Twitter? Would you like to learn more about a certain industry, such as online dating? Which social networking sites do you and your friends use? List as many ideas related to this topic as you can.

Narrowing Your Topic

Once you have a list of potential topics, you will need to choose one as the focus of your essay. You will also need to narrow your topic. Most writers find that the topics they listed during brainstorming or idea mapping are broad—too broad for the scope of the assignment. Working with an overly broad topic, such as sexual education programs or popularized diets, can be frustrating and overwhelming. Each topic has so many facets that it would be impossible to cover them all in a college research paper. However, more specific choices, such as the pros and cons of sexual education in kids’ television programs or the physical effects of the South Beach diet, are specific enough to write about without being too narrow to sustain an entire research paper.

A good research paper provides focused, in-depth information and analysis. If your topic is too broad, you will find it difficult to do more than skim the surface when you research it and write about it. Narrowing your focus is essential to making your topic manageable. To narrow your focus, explore your topic in writing, conduct preliminary research, and discuss both the topic and the research with others.

Exploring Your Topic in Writing

“How am I supposed to narrow my topic when I haven’t even begun researching yet?” In fact, you may already know more than you realize. Review your list and identify your top two or three topics. Set aside some time to explore each one through freewriting. (For more information about freewriting, see Chapter 8 “The Writing Process: How Do I Begin?” .) Simply taking the time to focus on your topic may yield fresh angles.

Jorge knew that he was especially interested in the topic of diet fads, but he also knew that it was much too broad for his assignment. He used freewriting to explore his thoughts so he could narrow his topic. Read Jorge’s ideas.

Conducting Preliminary Research

Another way writers may focus a topic is to conduct preliminary research . Like freewriting, exploratory reading can help you identify interesting angles. Surfing the web and browsing through newspaper and magazine articles are good ways to start. Find out what people are saying about your topic on blogs and online discussion groups. Discussing your topic with others can also inspire you. Talk about your ideas with your classmates, your friends, or your instructor.

Jorge’s freewriting exercise helped him realize that the assigned topic of health and the media intersected with a few of his interests—diet, nutrition, and obesity. Preliminary online research and discussions with his classmates strengthened his impression that many people are confused or misled by media coverage of these subjects.

Jorge decided to focus his paper on a topic that had garnered a great deal of media attention—low-carbohydrate diets. He wanted to find out whether low-carbohydrate diets were as effective as their proponents claimed.

Writing at Work

At work, you may need to research a topic quickly to find general information. This information can be useful in understanding trends in a given industry or generating competition. For example, a company may research a competitor’s prices and use the information when pricing their own product. You may find it useful to skim a variety of reliable sources and take notes on your findings.

The reliability of online sources varies greatly. In this exploratory phase of your research, you do not need to evaluate sources as closely as you will later. However, use common sense as you refine your paper topic. If you read a fascinating blog comment that gives you a new idea for your paper, be sure to check out other, more reliable sources as well to make sure the idea is worth pursuing.

Review the list of topics you created in Note 11.18 “Exercise 1” and identify two or three topics you would like to explore further. For each of these topics, spend five to ten minutes writing about the topic without stopping. Then review your writing to identify possible areas of focus.

Set aside time to conduct preliminary research about your potential topics. Then choose a topic to pursue for your research paper.

Collaboration

Please share your topic list with a classmate. Select one or two topics on his or her list that you would like to learn more about and return it to him or her. Discuss why you found the topics interesting, and learn which of your topics your classmate selected and why.

A Plan for Research

Your freewriting and preliminary research have helped you choose a focused, manageable topic for your research paper. To work with your topic successfully, you will need to determine what exactly you want to learn about it—and later, what you want to say about it. Before you begin conducting in-depth research, you will further define your focus by developing a research question , a working thesis, and a research proposal.

Formulating a Research Question

In forming a research question, you are setting a goal for your research. Your main research question should be substantial enough to form the guiding principle of your paper—but focused enough to guide your research. A strong research question requires you not only to find information but also to put together different pieces of information, interpret and analyze them, and figure out what you think. As you consider potential research questions, ask yourself whether they would be too hard or too easy to answer.

To determine your research question, review the freewriting you completed earlier. Skim through books, articles, and websites and list the questions you have. (You may wish to use the 5WH strategy to help you formulate questions. See Chapter 8 “The Writing Process: How Do I Begin?” for more information about 5WH questions.) Include simple, factual questions and more complex questions that would require analysis and interpretation. Determine your main question—the primary focus of your paper—and several subquestions that you will need to research to answer your main question.

Here are the research questions Jorge will use to focus his research. Notice that his main research question has no obvious, straightforward answer. Jorge will need to research his subquestions, which address narrower topics, to answer his main question.

Using the topic you selected in Note 11.24 “Exercise 2” , write your main research question and at least four to five subquestions. Check that your main research question is appropriately complex for your assignment.

Constructing a Working ThesIs

A working thesis concisely states a writer’s initial answer to the main research question. It does not merely state a fact or present a subjective opinion. Instead, it expresses a debatable idea or claim that you hope to prove through additional research. Your working thesis is called a working thesis for a reason—it is subject to change. As you learn more about your topic, you may change your thinking in light of your research findings. Let your working thesis serve as a guide to your research, but do not be afraid to modify it based on what you learn.

Jorge began his research with a strong point of view based on his preliminary writing and research. Read his working thesis statement, which presents the point he will argue. Notice how it states Jorge’s tentative answer to his research question.

One way to determine your working thesis is to consider how you would complete sentences such as I believe or My opinion is . However, keep in mind that academic writing generally does not use first-person pronouns. These statements are useful starting points, but formal research papers use an objective voice.

Write a working thesis statement that presents your preliminary answer to the research question you wrote in Note 11.27 “Exercise 3” . Check that your working thesis statement presents an idea or claim that could be supported or refuted by evidence from research.

Creating a Research Proposal

A research proposal is a brief document—no more than one typed page—that summarizes the preliminary work you have completed. Your purpose in writing it is to formalize your plan for research and present it to your instructor for feedback. In your research proposal, you will present your main research question, related subquestions, and working thesis. You will also briefly discuss the value of researching this topic and indicate how you plan to gather information.

When Jorge began drafting his research proposal, he realized that he had already created most of the pieces he needed. However, he knew he also had to explain how his research would be relevant to other future health care professionals. In addition, he wanted to form a general plan for doing the research and identifying potentially useful sources. Read Jorge’s research proposal.

Before you begin a new project at work, you may have to develop a project summary document that states the purpose of the project, explains why it would be a wise use of company resources, and briefly outlines the steps involved in completing the project. This type of document is similar to a research proposal. Both documents define and limit a project, explain its value, discuss how to proceed, and identify what resources you will use.

Writing Your Own Research Proposal

Now you may write your own research proposal, if you have not done so already. Follow the guidelines provided in this lesson.

Key Takeaways

Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis.
A good topic for a research paper interests the writer and fulfills the requirements of the assignment.
Defining and narrowing a topic helps writers conduct focused, in-depth research.
Writers conduct preliminary research to identify possible topics and research questions and to develop a working thesis.
A good research question interests readers, is neither too broad nor too narrow, and has no obvious answer.
A good working thesis expresses a debatable idea or claim that can be supported with evidence from research.
Writers create a research proposal to present their topic, main research question, subquestions, and working thesis to an instructor for approval or feedback.

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Home » How To Write A Research Proposal – Step-by-Step [Template]

How To Write A Research Proposal – Step-by-Step [Template]

Table of Contents

How To Write a Research Proposal

Writing a Research proposal involves several steps to ensure a well-structured and comprehensive document. Here is an explanation of each step:

1. Title and Abstract

Choose a concise and descriptive title that reflects the essence of your research.
Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal.

2. Introduction:

Provide an introduction to your research topic, highlighting its significance and relevance.
Clearly state the research problem or question you aim to address.
Discuss the background and context of the study, including previous research in the field.

3. Research Objectives

Outline the specific objectives or aims of your research. These objectives should be clear, achievable, and aligned with the research problem.

4. Literature Review:

Conduct a comprehensive review of relevant literature and studies related to your research topic.
Summarize key findings, identify gaps, and highlight how your research will contribute to the existing knowledge.

5. Methodology:

Describe the research design and methodology you plan to employ to address your research objectives.
Explain the data collection methods, instruments, and analysis techniques you will use.
Justify why the chosen methods are appropriate and suitable for your research.

6. Timeline:

Create a timeline or schedule that outlines the major milestones and activities of your research project.
Break down the research process into smaller tasks and estimate the time required for each task.

7. Resources:

Identify the resources needed for your research, such as access to specific databases, equipment, or funding.
Explain how you will acquire or utilize these resources to carry out your research effectively.

8. Ethical Considerations:

Discuss any ethical issues that may arise during your research and explain how you plan to address them.
If your research involves human subjects, explain how you will ensure their informed consent and privacy.

9. Expected Outcomes and Significance:

Clearly state the expected outcomes or results of your research.
Highlight the potential impact and significance of your research in advancing knowledge or addressing practical issues.

10. References:

Provide a list of all the references cited in your proposal, following a consistent citation style (e.g., APA, MLA).

11. Appendices:

Include any additional supporting materials, such as survey questionnaires, interview guides, or data analysis plans.

Research Proposal Format

The format of a research proposal may vary depending on the specific requirements of the institution or funding agency. However, the following is a commonly used format for a research proposal:

1. Title Page:

Include the title of your research proposal, your name, your affiliation or institution, and the date.

2. Abstract:

Provide a brief summary of your research proposal, highlighting the research problem, objectives, methodology, and expected outcomes.

3. Introduction:

Introduce the research topic and provide background information.
State the research problem or question you aim to address.
Explain the significance and relevance of the research.
Review relevant literature and studies related to your research topic.
Summarize key findings and identify gaps in the existing knowledge.
Explain how your research will contribute to filling those gaps.

5. Research Objectives:

Clearly state the specific objectives or aims of your research.
Ensure that the objectives are clear, focused, and aligned with the research problem.

6. Methodology:

Describe the research design and methodology you plan to use.
Explain the data collection methods, instruments, and analysis techniques.
Justify why the chosen methods are appropriate for your research.

7. Timeline:

8. Resources:

Explain how you will acquire or utilize these resources effectively.

9. Ethical Considerations:

If applicable, explain how you will ensure informed consent and protect the privacy of research participants.

10. Expected Outcomes and Significance:

11. References:

12. Appendices:

Research Proposal Template

Here’s a template for a research proposal:

1. Introduction:

2. Literature Review:

3. Research Objectives:

4. Methodology:

5. Timeline:

6. Resources:

7. Ethical Considerations:

8. Expected Outcomes and Significance:

9. References:

10. Appendices:

Research Proposal Sample

Title: The Impact of Online Education on Student Learning Outcomes: A Comparative Study

1. Introduction

Online education has gained significant prominence in recent years, especially due to the COVID-19 pandemic. This research proposal aims to investigate the impact of online education on student learning outcomes by comparing them with traditional face-to-face instruction. The study will explore various aspects of online education, such as instructional methods, student engagement, and academic performance, to provide insights into the effectiveness of online learning.

2. Objectives

The main objectives of this research are as follows:

To compare student learning outcomes between online and traditional face-to-face education.
To examine the factors influencing student engagement in online learning environments.
To assess the effectiveness of different instructional methods employed in online education.
To identify challenges and opportunities associated with online education and suggest recommendations for improvement.

3. Methodology

3.1 Study Design

This research will utilize a mixed-methods approach to gather both quantitative and qualitative data. The study will include the following components:

3.2 Participants

The research will involve undergraduate students from two universities, one offering online education and the other providing face-to-face instruction. A total of 500 students (250 from each university) will be selected randomly to participate in the study.

3.3 Data Collection

The research will employ the following data collection methods:

Quantitative: Pre- and post-assessments will be conducted to measure students’ learning outcomes. Data on student demographics and academic performance will also be collected from university records.
Qualitative: Focus group discussions and individual interviews will be conducted with students to gather their perceptions and experiences regarding online education.

3.4 Data Analysis

Quantitative data will be analyzed using statistical software, employing descriptive statistics, t-tests, and regression analysis. Qualitative data will be transcribed, coded, and analyzed thematically to identify recurring patterns and themes.

4. Ethical Considerations

The study will adhere to ethical guidelines, ensuring the privacy and confidentiality of participants. Informed consent will be obtained, and participants will have the right to withdraw from the study at any time.

5. Significance and Expected Outcomes

This research will contribute to the existing literature by providing empirical evidence on the impact of online education on student learning outcomes. The findings will help educational institutions and policymakers make informed decisions about incorporating online learning methods and improving the quality of online education. Moreover, the study will identify potential challenges and opportunities related to online education and offer recommendations for enhancing student engagement and overall learning outcomes.

6. Timeline

The proposed research will be conducted over a period of 12 months, including data collection, analysis, and report writing.

The estimated budget for this research includes expenses related to data collection, software licenses, participant compensation, and research assistance. A detailed budget breakdown will be provided in the final research plan.

8. Conclusion

This research proposal aims to investigate the impact of online education on student learning outcomes through a comparative study with traditional face-to-face instruction. By exploring various dimensions of online education, this research will provide valuable insights into the effectiveness and challenges associated with online learning. The findings will contribute to the ongoing discourse on educational practices and help shape future strategies for maximizing student learning outcomes in online education settings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Chapter 14: The Research Proposal

14.3 Components of a Research Proposal

Krathwohl (2005) suggests and describes a variety of components to include in a research proposal. The following sections – Introductions, Background and significance, Literature Review; Research design and methods, Preliminary suppositions and implications; and Conclusion present these components in a suggested template for you to follow in the preparation of your research proposal.

Introduction

The introduction sets the tone for what follows in your research proposal – treat it as the initial pitch of your idea. After reading the introduction your reader should:

understand what it is you want to do;
have a sense of your passion for the topic; and
be excited about the study’s possible outcomes.

As you begin writing your research proposal, it is helpful to think of the introduction as a narrative of what it is you want to do, written in one to three paragraphs. Within those one to three paragraphs, it is important to briefly answer the following questions:

What is the central research problem?
How is the topic of your research proposal related to the problem?
What methods will you utilize to analyze the research problem?
Why is it important to undertake this research? What is the significance of your proposed research? Why are the outcomes of your proposed research important? Whom are they important?

Note : You may be asked by your instructor to include an abstract with your research proposal. In such cases, an abstract should provide an overview of what it is you plan to study, your main research question, a brief explanation of your methods to answer the research question, and your expected findings. All of this information must be carefully crafted in 150 to 250 words. A word of advice is to save the writing of your abstract until the very end of your research proposal preparation. If you are asked to provide an abstract, you should include 5 to 7 key words that are of most relevance to your study. List these in order of relevance.

Background and significance

The purpose of this section is to explain the context of your proposal and to describe, in detail, why it is important to undertake this research. Assume that the person or people who will read your research proposal know nothing or very little about the research problem. While you do not need to include all knowledge you have learned about your topic in this section, it is important to ensure that you include the most relevant material that will help to explain the goals of your research.

While there are no hard and fast rules, you should attempt to address some or all of the following key points:

State the research problem and provide a more thorough explanation about the purpose of the study than what you stated in the introduction.
Present the rationale for the proposed research study. Clearly indicate why this research is worth doing. Answer the “so what?” question.
Describe the major issues or problems to be addressed by your research. Do not forget to explain how and in what ways your proposed research builds upon previous related research.
Explain how you plan to go about conducting your research.
Clearly identify the key or most relevant sources of research you intend to use and explain how they will contribute to your analysis of the topic.
Set the boundaries of your proposed research, in order to provide a clear focus. Where appropriate, state not only what you will study, but what will be excluded from your study.
Provide clear definitions of key concepts and terms. Since key concepts and terms often have numerous definitions, make sure you state which definition you will be utilizing in your research.

Literature review

This key component of the research proposal is the most time-consuming aspect in the preparation of your research proposal. As described in Chapter 5 , the literature review provides the background to your study and demonstrates the significance of the proposed research. Specifically, it is a review and synthesis of prior research that is related to the problem you are setting forth to investigate. Essentially, your goal in the literature review is to place your research study within the larger whole of what has been studied in the past, while demonstrating to your reader that your work is original, innovative, and adds to the larger whole.

As the literature review is information dense, it is essential that this section be intelligently structured to enable your reader to grasp the key arguments underpinning your study. However, this can be easier to state and harder to do, simply due to the fact there is usually a plethora of related research to sift through. Consequently, a good strategy for writing the literature review is to break the literature into conceptual categories or themes, rather than attempting to describe various groups of literature you reviewed. Chapter 5 describes a variety of methods to help you organize the themes.

Here are some suggestions on how to approach the writing of your literature review:

Think about what questions other researchers have asked, what methods they used, what they found, and what they recommended based upon their findings.
Do not be afraid to challenge previous related research findings and/or conclusions.
Assess what you believe to be missing from previous research and explain how your research fills in this gap and/or extends previous research.

It is important to note that a significant challenge related to undertaking a literature review is knowing when to stop. As such, it is important to know when you have uncovered the key conceptual categories underlying your research topic. Generally, when you start to see repetition in the conclusions or recommendations, you can have confidence that you have covered all of the significant conceptual categories in your literature review. However, it is also important to acknowledge that researchers often find themselves returning to the literature as they collect and analyze their data. For example, an unexpected finding may develop as you collect and/or analyze the data; in this case, it is important to take the time to step back and review the literature again, to ensure that no other researchers have found a similar finding. This may include looking to research outside your field.

This situation occurred with one of this textbook’s authors’ research related to community resilience. During the interviews, the researchers heard many participants discuss individual resilience factors and how they believed these individual factors helped make the community more resilient, overall. Sheppard and Williams (2016) had not discovered these individual factors in their original literature review on community and environmental resilience. However, when they returned to the literature to search for individual resilience factors, they discovered a small body of literature in the child and youth psychology field. Consequently, Sheppard and Williams had to go back and add a new section to their literature review on individual resilience factors. Interestingly, their research appeared to be the first research to link individual resilience factors with community resilience factors.

Research design and methods

The objective of this section of the research proposal is to convince the reader that your overall research design and methods of analysis will enable you to solve the research problem you have identified and also enable you to accurately and effectively interpret the results of your research. Consequently, it is critical that the research design and methods section is well-written, clear, and logically organized. This demonstrates to your reader that you know what you are going to do and how you are going to do it. Overall, you want to leave your reader feeling confident that you have what it takes to get this research study completed in a timely fashion.

Essentially, this section of the research proposal should be clearly tied to the specific objectives of your study; however, it is also important to draw upon and include examples from the literature review that relate to your design and intended methods. In other words, you must clearly demonstrate how your study utilizes and builds upon past studies, as it relates to the research design and intended methods. For example, what methods have been used by other researchers in similar studies?

While it is important to consider the methods that other researchers have employed, it is equally, if not more, important to consider what methods have not been but could be employed. Remember, the methods section is not simply a list of tasks to be undertaken. It is also an argument as to why and how the tasks you have outlined will help you investigate the research problem and answer your research question(s).

Tips for writing the research design and methods section:

Specify the methodological approaches you intend to employ to obtain information and the techniques you will use to analyze the data.

Specify the research operations you will undertake and the way you will interpret the results of those operations in relation to the research problem.

Go beyond stating what you hope to achieve through the methods you have chosen. State how you will actually implement the methods (i.e., coding interview text, running regression analysis, etc.).

Anticipate and acknowledge any potential barriers you may encounter when undertaking your research, and describe how you will address these barriers.

Explain where you believe you will find challenges related to data collection, including access to participants and information.

Preliminary suppositions and implications

The purpose of this section is to argue how you anticipate that your research will refine, revise, or extend existing knowledge in the area of your study. Depending upon the aims and objectives of your study, you should also discuss how your anticipated findings may impact future research. For example, is it possible that your research may lead to a new policy, theoretical understanding, or method for analyzing data? How might your study influence future studies? What might your study mean for future practitioners working in the field? Who or what might benefit from your study? How might your study contribute to social, economic or environmental issues? While it is important to think about and discuss possibilities such as these, it is equally important to be realistic in stating your anticipated findings. In other words, you do not want to delve into idle speculation. Rather, the purpose here is to reflect upon gaps in the current body of literature and to describe how you anticipate your research will begin to fill in some or all of those gaps.

The conclusion reiterates the importance and significance of your research proposal, and provides a brief summary of the entire proposed study. Essentially, this section should only be one or two paragraphs in length. Here is a potential outline for your conclusion:

Discuss why the study should be done. Specifically discuss how you expect your study will advance existing knowledge and how your study is unique.

Explain the specific purpose of the study and the research questions that the study will answer.

Explain why the research design and methods chosen for this study are appropriate, and why other designs and methods were not chosen.

State the potential implications you expect to emerge from your proposed study,

Provide a sense of how your study fits within the broader scholarship currently in existence, related to the research problem.

Citations and references

As with any scholarly research paper, you must cite the sources you used in composing your research proposal. In a research proposal, this can take two forms: a reference list or a bibliography. A reference list lists the literature you referenced in the body of your research proposal. All references in the reference list must appear in the body of the research proposal. Remember, it is not acceptable to say “as cited in …” As a researcher you must always go to the original source and check it for yourself. Many errors are made in referencing, even by top researchers, and so it is important not to perpetuate an error made by someone else. While this can be time consuming, it is the proper way to undertake a literature review.

In contrast, a bibliography , is a list of everything you used or cited in your research proposal, with additional citations to any key sources relevant to understanding the research problem. In other words, sources cited in your bibliography may not necessarily appear in the body of your research proposal. Make sure you check with your instructor to see which of the two you are expected to produce.

Overall, your list of citations should be a testament to the fact that you have done a sufficient level of preliminary research to ensure that your project will complement, but not duplicate, previous research efforts. For social sciences, the reference list or bibliography should be prepared in American Psychological Association (APA) referencing format. Usually, the reference list (or bibliography) is not included in the word count of the research proposal. Again, make sure you check with your instructor to confirm.

Research Methods for the Social Sciences: An Introduction Copyright © 2020 by Valerie Sheppard is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Inhaltsverzeichnis

1 Definition
3 Bachelor/Master Thesis
4 Examples of A Research Proposal
5 In a Nutshell

The research proposal example is a complex task that requires an understanding of multiple skills. The paper aims to deliver a brief overview of the research you will conduct. The research proposal example explains the main reasons why your research will be useful to the reader and to society in general. The research proposal example contains the main idea , the reason why you are doing the research , and the methodology you will use. A great research proposal example is especially important if you hope to get funding for your research.

This article gives a clear and simple guide to writing a research proposal. The research proposal example is an important part of beginning your research in college or university. If your supervisor does not approve it, you may not begin your research. Here is a detailed guide on how the process of coming up with a research proposal works.

What should a research proposal example include?

The research proposal example should include 7 main sections. You can find a detailed description of each section at our blog article about research proposal samples .

Research overview
Research context
Research questions
Research methods
The significance of the research

It’s a clear outline of the topic/issues you’re going to cover in your thesis later on. While you may include other sections, these seven sections must always appear in the most basic research proposal examples.

What is the format of a research proposal?

During the first reading, your supervisors will most likely take a quick look at it to determine if it is worth going over or not. As such, you need to take full advantage of the title page and table of contents to include as much information as possible while also being mindful of whitespace. A great first impression is vital.

How long should the research proposal be?

Your research proposal example will typically be just 2500 words plus or minus a few hundred words. Having trouble getting started? Check out some tips for overcoming writer’s block .

Tip: The exact requirements and word count might change depending on the specific research body to which you are sending the research proposal. So be sure to double check.

Can the staff comment on a draft proposal?

Yes! The school recognizes that your research topic is still in development and you might need help to polish it up. It’s important that you take on all feedback- especially when it comes to refining your research questions . You will be able to contact your research supervisor who has the expertise to discuss your research proposal example and give you tips on how to make improvements to it.

What is the purpose of a research proposal example?

Your research proposal is the basis of your bachelor’s thesis and any other academic qualifying paper that you’re required to write. The main reason you write a research proposal example is to convince the reader of why your project is valuable and of your competence in that area. Your reader needs to be convinced that this is not yet another useless piece of writing, but a profound piece of research, which will serve a real-world purpose.

What tenses is a research proposal example written in?

A research proposal example is a piece of writing indicating what you intend to do at some point in the future. As such, the research proposal example is written in the present or future tense. For some more in-depth information about writing and structuring your research proposal sample , head over to our blog post.

Why is learning how to write a good research proposal an important skill?

Research proposal writing is an important skill to master. You will be writing research proposals throughout your professional career from your bachelor’s thesis to your PhD. With the right skills, you will be able to convince others about a new product you wish to launch or a service and why it is worth their time.

Bachelor/Master Thesis

How important is a proposal example for academic writing?

The main purpose of your research proposal example is to convince the reader why your project is important and your competence in the chosen area of research. Writing a research proposal can be easy if you have a good research proposal example. Many students face problems when trying to come up with it alone. This is why using a research proposal example is so important. Here are some of the benefits of using a research proposal example:

See how the overall structure looks like

A research proposal example will show you which parts you need to include in your research proposal. You will understand how each part should be organized and what information needs to be included.

Understand the most important parts

A research proposal example contains the most important parts that must be included. You will understand which parts to include and how to include them.

Avoid common mistakes

A research proposal example is a great way to identify common mistakes that people make when writing research proposals. Amongst the mistakes is a failure to focus on the main problem of the research, failing to provide the required arguments in support of the proposal, and not using a given format.

Paper printing & binding

You are already done writing your research paper and need a high quality printing & binding service? Then you are right to choose BachelorPrint! Check out our 24-hour online printing service. For more information click the button below :

Examples of A Research Proposal

Research Proposal Example 1

Research Proposal Example 2

Research topic A working title that describes the content and direction of the project Project Description Background What is known and what is unknown in your chosen area of research.

Aims What you intend to know, demonstrate, test, investigate, examine? List the aims logically.

Methodology How do you intend to achieve your aims? What do you require? Are there barriers? Are there human or animal ethics involved? Is travel required? Expected outcomes, Why is this research important? What do expect from the research? What are the outcomes you expect? You need to show the research is original and worth looking into.

Timetable Indicate the timeframe of each broad stage of the research, including the data collection, literature review, production, modeling, review and analysis, testing, reporting, thesis writing, and submission date.

In a Nutshell

Choose a realistic area of research
Take time to go through a research proposal example
Always speak to academic staff to provide you with guidance
Do not plagiarize any research proposal example you find
Think about the budgetary requirements when creating a research proposal

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Indian J Anaesth
v.60(9); 2016 Sep

How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

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Object name is IJA-60-631-g001.jpg

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

The Advantages of a Business Proposal

Small Business
Business Communications & Etiquette
Writing Business Proposals
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How to Rotate the Screen on a Monitor

What is a bankable feasibility study, what is the difference between a strategic plan & a swot analysis.

What Are the Six Elements of a Business Plan?
What Is the Overall Purpose of a Business Plan?

When you start a business, one essential document is your business proposal or business plan. This document outlines everything you want to do with the business. Putting one together takes careful planning and time, but the multiple advantages these documents have are well worth the effort.

Clarification of Vision

Business proposals contain both a mission statement and a purpose statement. The mission statement explains what you want your company to achieve. The purpose statement explains why you have written the business plan, such as obtaining funding or serving as a guide for business operations. All the other parts of your business plan support these two statements. Thus, when you write a business plan, you clarify for yourself the direction you want to take with the company. If you aren't sure what you want from the company, you likely are not ready to pursue the business venture.

A business plan shows exactly what you want to do with your business and how you want to do it. This clarity of vision serves as evidence to others that you have thought critically about the venture. When investors and other businesspeople see this, they have a better sense of the risk they would take by working with you. Subsequently, they are more likely to approve the requests you make using the proposal. Later on, the business proposal can remind you of your original intent and keep you on task.

A business proposal provides a detailed explanation of the goals you have, how you will conduct business and what expenses and profit you can expect; it's a road map for your company that, in theory, anyone should be able to follow if the proposal is written well enough. Other employees can refer to the business proposal and determine whether they are staying true to your intent, even if you are not physically overseeing operations on the company site on a daily basis.

Risk Address

Part of your business proposal looks at the risks your company faces. For example, companies may be sued, and employees who are sick for extended periods can adversely influence production or service. Competitors also pose risks. A good proposal shows the reader how you will minimize these risks, such as keeping an attorney on retainer, purchasing various forms of insurance and frequently assessing competitors' positions in the market. When you address these risks, you have a clearer, more realistic picture of what it will take to run the business and are more likely to be able to recover if something fails.

Lloyds TSB Bank; Business Banking; Writing Your Business Plan

Wanda Thibodeaux is a freelance writer and editor based in Eagan, Minn. She has been published in both print and Web publications and has written on everything from fly fishing to parenting. She currently works through her business website, Takingdictation.com, which functions globally and welcomes new clients.

Proposal for a marketing strategy, what does a business plan consist of, the importance of a business plan, how to write your business proposal, what are the main purposes of a business plan, how to unhide the menu bar in acrobat, how to commission a project, business planning & analysis, difference between a business plan & a business proposal, most popular.

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Anabel Gutierrez

Changes in the global business environment are driving changes to the way business schools deliver higher education. However, the long debated gap between academia and industry (research-practice) remains unsolved. This paper explores the integration of research-teaching activities as an alternative to overcome the sometimes conflictual relationship between research and teaching and, more importantly, as a mechanism to reduce the research-practice gap. The aim of this research is to evaluate the extent to which it is feasible to integrate research-teaching in higher education. The practical suggestions to reduce the research-teaching gap proposed by Burke and Rau (2010) are tested in this paper through action research. This research provides empirical evidence on the relationships between research, teaching and practice which could help to improve academic performance, produce better managers for industry and consequently, build a bridge between academics and practitioners.

Journal Academica, Volume 1, July 2010, p. 1-5. [ISSN 2026 559X]

What is the purpose of a Research proposal, its components and how should it be presented? In the following we briefly consider all these issues which have been a challenge to students who are to submit no research proposal before embarking on a Research Project for a partial fulfillment of conditions for the award of a degree by their respective institutions.

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Sample Research

FREE 10+ Business Research Proposal Samples & Templates in PDF | MS Word

A business or organization with proper research has an excellent chance of winning the market. Research is a strategy that helps businesses discover new ideas and factors that will help them in improving business operations, generating concrete action plans, securing a healthy financial status, and more. Hence, it is essential to execute it well. Thus, the purpose of having a business research proposal. In this article, you will learn the importance of writing one. Scroll down below.

Business Research Proposal

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In this article, we have provided business research proposal samples and templates that are accessible anytime. These sample templates come with professionally written content and are preformatted in PDF and MS Word file formats for your convenience. Check them out now!

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Business research is a systematic process of collecting, analyzing, interpreting, and presenting information related to a business problem or opportunity. There are several types of business research, each serving different purposes. Here are some common types:

Aimed at exploring a new area or gaining insights into a phenomenon.
Helps in understanding the basic nature of a problem.
Focuses on providing an accurate description of a situation or phenomenon.
Involves gathering data to characterize and define the subject of study.
Investigates cause-and-effect relationships between variables.
Aims to establish a cause-and-effect connection between two or more variables.
Examines the statistical association between two or more variables.
Does not imply causation but identifies relationships between variables.
Involves collecting data from participants at a single point in time.
Provides a snapshot of the situation or phenomenon.
Involves collecting data from the same group of participants over an extended period.
Helps to track changes or developments over time.
Focuses on numerical data and statistical analysis.
Involves the use of surveys, experiments, and structured observations.
Emphasizes understanding and interpreting non-numerical data.
Involves methods such as interviews, focus groups, and case studies.
Conducted by practitioners within an organization to solve specific problems.
Involves a cyclical process of planning, acting, observing, and reflecting.
In-depth analysis of a specific case or situation.
Often used to gain a deep understanding of a particular phenomenon.
Involves collaboration between different functional areas of a business.
Aims to address complex issues that require input from multiple perspectives.
Focuses on understanding market trends, customer preferences, and competition.
Helps businesses make informed decisions about their products or services.
Involves analyzing data from social media platforms to understand consumer sentiment, trends, and feedback.

These types of business research can be used individually or in combination, depending on the nature of the research question and the goals of the study.

sample business school research proposal

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A business research proposal serves a vital role in research related to business. That is why it is only imperative to ensure that it follows the accurate procedure and should contain the relevant information. Using this allows you to outline the things to be done to gather the right data to be presented in a research report . So, if you are writing a research proposal for your business and you don’t know-how, then you are on the right page. Below are simple yet useful tips on how to make an informative and effective business research proposal. Read below.

Begin writing your business research proposal by providing the business research title and a brief yet informative research overview. The title should be concise and triggers the curiosity of the management. As for the research overview, it should present the highlight of the research.

The next thing you need to put in your business research proposal is a precise and clear introduction. This section should identify what the research is all about, its scope, and its importance to the business. The introduction should also provide the objectives and sub-objectives of the business study that needs to be achieved.

After the introduction, the next thing you need to do is to present the data gathering procedure. In this section, you have to outline the activities that should be done for the process. And to this, you have to identify the appropriate data gathering methods, whether qualitative or quantitative research . There are different methods and strategies that you can use. However, you should have to choose the appropriate methodology that will work on your business process.

The next thing you have to include in your business research proposal is the research questionnaire. The list of questions will help you collect relevant and useful data that will complete the research process. In presenting this information, you may use bullet points to make it organized and understandable.

Finalize your business research proposal by writing a brief conclusion that summarizes the whole idea of your proposals’ content. In this section, you have to emphasize the importance and purpose of research for your business. Also, provide a statement of the several benefits and advantages that the company will gain from the research.

Having an informative business research proposal is not useful if the people who will read it are not able to grasp the idea the proposal is providing. That is why it is essential to use only simple words and terms that are readable and understandable by your readers. The organization of thoughts is also important. It presents the right structure of information accordingly.

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administration business research proposal

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This table highlights some key aspects of both the advantages and disadvantages of business research. Keep in mind that the impact of these factors can vary depending on the specific context and industry.

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Researches that are related to businesses are essential for sustainability and success. According to an article from Medium, research is a critical component for businesses, specifically market research . Hence, business owners should put enough effort into researching to secure a permanent and high spot in the market. And this is where a business research proposal comes useful—the first thing that management should have before research.

A business research proposal is a written document used by management for either marketing research, accounting research, etc. The business research proposal presents and justifies the purpose of the study to be conducted. This also outlines the ways on how business research should be conducted. The standard length for the business research proposal is two to three pages. Nonetheless, it should be informative and well-written.

There are two types of research proposals that are useful for businesses, organizations, as well as in academic, approval proposals and funding proposals. Approval proposals refer to a written document that is written before doing the actual research. On the other hand, a funding proposal refers to a written document that seeks research funds.

A research proposal must present the idea of what the research is about and its importance. Thus, it should include a clear research title, a research overview, an introduction, the questionnaire, data gathering methods, and a research timeline. These components are commonly used in business and academic research.

Begin a business research proposal with a concise introduction outlining the research problem, its significance, and the proposed methodology. Clearly state the objectives and expected outcomes to provide a solid foundation for the study.

Business research plays a crucial role in informing strategic decisions by gathering, analyzing, and interpreting relevant data. It guides organizations in understanding market trends, consumer behavior, and industry dynamics for informed decision-making and sustainable growth.

Ethics in business research involves adhering to principles of integrity, honesty, and fairness. It ensures researchers conduct studies responsibly, respect participants’ rights, and maintain confidentiality, fostering trust and credibility.

Business research is one of the most important components of a sustainable and successful business. With this, businesses or organizations will be able to grasp new ideas that they can use to enhance their operations and improve marketing strategies . Hence, making sure that business research follows the standard format and obtains the necessary information. Thus, the use of a business research proposal to make the process comprehensive and effective.

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Purpose/Importance of a Research Proposal

A research proposal is a comprehensive plan for a research project. It is a written description of a research plan that has to be undertaken. It determines the specific areas of research, states the purpose, scope, methodology, overall organization and limitations of the study. It also estimates its requirements for equipment (if necessary), finance and possible personnel.

The research proposal is of great significance both to the researcher and the readers. 1. It makes known one’s intentions of getting involved with research work and this is done through the researcher spelling out the objectives of his/her study. 2. The process of writing a proposal allows the researcher to plan and review the steps that will be undertaken in the project. It gives the researcher an opportunity to spot flows in the logic, errors in assumptions and even problems that are not adequately addressed by the objectives and design of the study. 3. In general, it provides justification for funding, if one is out in the business/consultancy world. One has to justify the use of resources. If one is in an academic setting, the proposal must provide justification for acceptance as contributing to either existing knowledge or adding to it (that is either extending the current field of work or providing additional knowledge to the existing field). 4. After the proposal is done and approved, the document serves as guide for the researcher throughout the investigations, ie, progress can be monitored. 5. The proposal provides a basis for the evaluation of the document; it gives the research advisor a basis for assisting the researcher . 6. A well-designed research proposal helps the researcher to avoid the tiring and time consuming alterations once the research project takes off. 7. The proposal forces time management and budget estimate. These estimates allow researchers to plan the project in such a way that the work progresses steadily towards the deadline. Since many people tend to follow the work, having a schedule helps researchers work towards the completion of the project. 8. A proposal also provides an opportunity for the researcher to discuss the research efforts of others who have worked on related areas. 9. A proposal is also able to suggest the data necessary for solving the problem and how the data will be gathered, treated, and interpreted. 10. In addition, the proposal of a contact researcher must present its plan, services and credentials in the best possible way to encourage its selection over competitors. In contract research, the survival of companies depends on their ability to develop wining proposals.

A note on Sponsor Uses All research has a sponsor in one form or another. The student researcher is responsible to the class instructor. In a corporate setting, whether the research is being done in-house by a research department or under contract to an external research firm, management sponsors the research. University, government, or corporate sponsored (grant) research uses grant committees to evaluate the work.

• A research proposal allows the sponsor to assess the sincerity of your purpose, the clarity of your design, the extent of your background material , and your fitness for undertaking the project. • The proposal displays your discipline, organisation, and logic. A poorly planned, poorly written, or poorly organised proposal damages your reputation more than the decision not to submit one. • Depending on the type of research and sponsor you have, various aspects of a standard proposal design are emphasised. • The proposal, then, provides a document the sponsor can evaluate based on current organisational, scholastic, or scientific needs. It allows the research sponsor to assess both the researcher and the proposed design, to compare them against competing proposals, and to make the best selection for the project. • Comparison of the results with the proposal is the first step in the evaluation process. It provides a basis for the sponsor to evaluate the results of a project. By comparing the final product with the stated objectives, it is easy for the sponsor to decide if the research goals have been achieved. • Another benefit of the proposal is the discipline it brings to the sponsor. Many managers, requesting an in-house, departmental research project, do not adequately define the problem they are addressing. The research proposal acts as a catalyst for discussion between the person conducting the research and the manager. The researcher translates the management question, as described by the manager, into the research questions and outlines the objectives of the study. Upon review, the manager may discover that the interpretation of the problem does not encompass all the original symptoms. The proposal, then, serves as the basis for additional discussion between the manager and the researcher untill all aspects of the management question are understood

ORIGINAL RESEARCH article

Proposal of innovative smart solutions for retail store in order to support competitiveness and sustainable development provisionally accepted.

1 University of Žilina, Slovakia

The final, formatted version of the article will be published soon.

The Internet of Things (IoT) is becoming an increasingly important concept in various areas of our daily lives. With the development of information and communication technologies, the possibilities of IoT implementation are also expanding. The retail sector is also starting to make more significant use of IoT to improve and increase the efficiency of its business processes and more effective interaction with customers. Even though several partial IoT solutions have been implemented in retail, according to publicly available sources, there is no comprehensive IoT implementation in this sector. Therefore, we focused on the possibilities of creating a comprehensive proposal for the use of IoT in a retail enterprise in Slovakia. The main reasons for this transformation are the development of intelligent technologies, the increased demand of consumers for more convenient purchases and the efficiency of business processes, as well as to increase the competitiveness of the company. The aim of the contribution is to create a proposal for the implementation of IoT in retail, which will contribute to the sustainable development and competitiveness of the company.. The result of the contribution is the creation of a proposal for the integration of the Internet of Things in retail, while the proposal is also applicable in other similar enterprises. The research methodology includes secondary sources and primary inquiry using an online questionnaire. The results of the primary research showed that a large part of respondents are interested in using IoT solutions in retail and that the implementation of these solutions affects their purchasing behavior. The conclusions of the paper indicate that the implementation of IoT solutions in retail would have a positive impact on the competitiveness of businesses. Factors that influence the choice of brick-and-mortar and online stores by customers were also identified. Customers' interest in IoT solutions, as well as their preferences when choosing stores, represent a guideline for businesses operating in the retail sector.

Keywords: Internet of things1, retail2, smart retail3, sustainable development4, competitiveness5, IoT6

Received: 27 Oct 2023; Accepted: 03 Apr 2024.

Copyright: © 2024 Bajza, Štofková, Janošková and Kováčiková. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Mx. Filip Bajza, University of Žilina, Žilina, Slovakia

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What Is A Research Proposal? Examples + Template
The purpose of the research proposal (its job, so to speak) is to convince your research supervisor, committee or university that your research is suitable (for the requirements of the degree program) and manageable (given the time and resource constraints you will face). The most important word here is "convince" - in other words, your ...
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Put another way, in the honeycomb, the six main elements - namely: (1) research philosophy; (2) research approach; (3) research strategy; (4) research design; (5) data collection and (6) data analysis techniques - come together to form research methodology. This structure is characteristic of the main headings you will find in a methodology ...
How to Write a Research Proposal
Example research proposal #1:"A Conceptual Framework for Scheduling Constraint Management". Example research proposal #2:"Medical Students as Mediators of Change in Tobacco Use". Title page. Like your dissertation or thesis, the proposal will usually have a title pagethat includes: The proposed title of your project.
Essential Ingredients of a Good Research Proposal for Undergraduate and
Regarding the concept of control, in real life, many factors can affect an outcome and, therefore, in exploring the causality in relation to, for example, two variables, it is important that the study is set up in a manner that minimizes the effects of other factors affecting the relationship (Kumar, 2011).This, Kumar notes, can be achieved to a large extent in the physical sciences because ...
Business Research: Methods, Types & Examples
Business research is carried out to understand the customer, market and the competitors. Such a research is important as it helps businesses to grow in terms of revenue, market share and brand value. This article talks about the methods, types, examples, advantages, disadvantages, and importance of business research.
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A r esearch proposal is a document written by a researcher that provides a detailed description of. the pr oposed pr ogram. It is like an outline of the entire research process that gives a reader ...
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Key Takeaways. Developing a research proposal involves the following preliminary steps: identifying potential ideas, choosing ideas to explore further, choosing and narrowing a topic, formulating a research question, and developing a working thesis. A good topic for a research paper interests the writer and fulfills the requirements of the ...
The role of research proposals in business and management education
2. The functions of research proposals. A well-constructed research proposal offers a blue-print for research - an outline plan that shows what the parts look like and how they will fit together. It describes what will be done and explains how it will be done. This serves a variety of functions.
What Is a Research Proposal? (Plus How To Write One)
A research proposal is a vital tool that can help scholars and university students complete a dissertation, receive funding for projects or fulfill course requirements. It outlines the importance of your inquiry and summarizes how you plan to investigate your research problem. Before developing a project, it's often valuable to learn some ...
How To Write A Research Proposal
Here is an explanation of each step: 1. Title and Abstract. Choose a concise and descriptive title that reflects the essence of your research. Write an abstract summarizing your research question, objectives, methodology, and expected outcomes. It should provide a brief overview of your proposal. 2.
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It is important that you communicate the right messages about why your research is important and why you are the person to carry it out. Quality rather than quantity is key to a good proposal. Below is an outline of the elements a research proposal might typically contain. Step 1: Create your title
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Literature review. This key component of the research proposal is the most time-consuming aspect in the preparation of your research proposal. As described in Chapter 5, the literature review provides the background to your study and demonstrates the significance of the proposed research.Specifically, it is a review and synthesis of prior research that is related to the problem you are setting ...
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INTRODUCTION. A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under 'Research methodology II' section [Table 1] in this issue of IJA) and to ...
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A business proposal provides a detailed explanation of the goals you have, how you will conduct business and what expenses and profit you can expect; it's a road map for your company that, in ...
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Purpose - In the context of the creation of a two-year Master of Science in Business Administrationprogramme to offer a scientifically sound and practice-related management education inSwitzerland, a curriculum for learning and teaching research methods had to be designed.Major pedagogic challenges were identified and addressed by curricular responses in terms of pluralism in knowledge ...
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sound. The research proposal provides a coherent and concise outline of the intended research. This allows students to assess the originality of the proposed topic. II-The importance of research proposal A research proposal is a document of usually ten to fifteen pages that informs others of a proposed piece of research.
[PDF] The Importance of Research Proposal
A high quality proposal not only promises success for the project, but also impresses the Thesis Jury about the student's potential as a researcher. A research proposal is intended to convince others that the student has a worthwhile research project and that s/he has the competence and the work-plan to complete it. sydney.edu.au. Save to ...
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FREE 10+ Business Research Proposal Samples & Templates in PDF
Begin writing your business research proposal by providing the business research title and a brief yet informative research overview. The title should be concise and triggers the curiosity of the management. As for the research overview, it should present the highlight of the research. 2. Write a Clear Introduction.
Purpose/Importance of a Research Proposal
work towards the completion of the project. 8. A proposal also provides an opportunity for the researcher to discuss the research efforts of others who have worked on related areas. 9. A proposal is also able to suggest the data necessary for solving the problem and how the data will be gathered, treated, and interpreted. 10.
Frontiers
The Internet of Things (IoT) is becoming an increasingly important concept in various areas of our daily lives. With the development of information and communication technologies, the possibilities of IoT implementation are also expanding. The retail sector is also starting to make more significant use of IoT to improve and increase the efficiency of its business processes and more effective ...

What (Exactly) Is A Research Proposal?

Overview: Research Proposal Basics

What is a research proposal?

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11.2 Steps in Developing a Research Proposal

Choosing a Topic

Identifying Potential Topics

Narrowing Your Topic

Exploring Your Topic in Writing

Conducting Preliminary Research

Writing at Work

A Plan for Research

Formulating a Research Question

Constructing a Working ThesIs

Creating a Research Proposal

Writing Your Own Research Proposal

Key Takeaways

How To Write A Research Proposal – Step-by-Step [Template]

How To Write a Research Proposal

1. Title and Abstract

2. Introduction:

3. Research Objectives

5. Methodology:

6. Timeline:

7. Resources:

8. Ethical Considerations:

9. Expected Outcomes and Significance:

10. References:

11. Appendices:

Research Proposal Format

Research Proposal Template

Research Proposal Sample

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14.3 Components of a Research Proposal

Introduction

Background and significance

Literature review

Research design and methods