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Everything you need to know about multimedia presentations

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Anete Ezera May 25, 2023

Crafting a well-executed multimedia presentation can be the determining factor between success and failure when delivering presentations. The impact of a multimedia presentation is undeniable, but what exactly does it entail, and what are the essential considerations to keep in mind when creating one?

In this article, we’ll explore the key components involved in creating compelling multimedia presentations and delve into the strategies that can help you assemble these elements to craft the perfect presentation. We’ll discuss the importance of content structure, visual design, and engaging storytelling techniques that capture your audience’s attention and leave a lasting impact. Additionally, we’ll provide insights on leveraging Prezi’s features to enhance your multimedia presentations, making them more dynamic and interactive.

What is a multimedia presentation?

A multimedia presentation is a computer-based presentation that uses various forms of media to effectively communicate and engage an audience. In today’s fast-paced world, multimedia presentations have emerged as one of the most powerful and impactful means of communication. Complex ideas and information can be challenging to convey using only traditional tools. However, by harnessing the potential of visually engaging images, high-quality audio clips, and captivating video content, you can deliver a wealth of information that isn’t only clear, but also interesting, easy to understand, contextual, detailed, and engaging.

To facilitate the creation of multimedia presentations, Prezi offers a user-friendly and intuitive platform that empowers presenters to transform their ideas into attention-grabbing visual stories that move. One of the standout features of Prezi is its dynamic zooming capability. With this feature, presenters can seamlessly navigate between various levels of content, zooming in to emphasize critical details and zooming out to provide a comprehensive overview. This interactive zooming functionality not only adds visual interest to your presentation but also enables you to guide your audience’s focus and create a fluid and engaging storytelling experience. Furthermore, the presentation canvas allows for more creativity and freedom as you don’t need to be limited by the traditional slide-based presentation format. 

The psychology of multimedia

Multimedia presentations are not just about what you say but also how you make your audience feel and remember. Let’s discover how colors, visuals, and sounds can influence your audience’s perception and memory retention.

Color psychology

Colors evoke emotions and convey messages. For instance, red can signal urgency and passion, while blue suggests trust and calmness. Choose your color palette wisely to align with the emotions you want to portray to your audience.

Visual impact

Visuals are your secret weapon. The brain processes visual information 60,000 times faster than text. Use attention-grabbing images and graphics that resonate with your message. For example, if you’re presenting about eco-friendly initiatives, images of lush forests and clear skies can speak volumes.

Soundscapes

Sound can set the mood and reinforce key points. Think about the background music in movies – it enhances the overall emotional impact of a scene. In your presentation, use background music or sound effects thoughtfully to complement your content.

Memory retention

Did you know that people tend to remember only about 10% of what they hear after three days? However, if you pair that information with relevant visuals, retention jumps to 65%. Craft your multimedia presentation with this in mind; use visuals to reinforce your message for better recall.

Incorporate these psychological cues effectively, and your multimedia presentation will not only capture attention but also leave a lasting imprint on your audience’s memory.

Which elements can be included in a multimedia presentation?

Multimedia presentations have come a long way from the relatively simplistic options of the past. Now a whole range of different elements can be used to ensure your stand-alone presentation wows your intended audience. Some of the examples of what you can add to your multimedia presentations include:

• Slides: Slides are the backbone of most multimedia presentations. They consist of visual elements like text, images, graphs, and charts. Slides help you organize information and guide your audience through your presentation. For example, in a business pitch, slides can showcase product images, market data, and key points.
• Videos: Videos add motion and life to your presentation. You can use them to demonstrate processes, showcase testimonials, or provide visual explanations. In an educational setting, a biology lecture might include videos of animal behaviors or experiments.
• Audio clips: Audio clips can range from background music to voiceovers. They enhance the auditory experience of your presentation. In a travel presentation, you might include the sounds of waves crashing on a beach to create a more immersive feel.
• Animations: Animations breathe life into static content. They can illustrate processes, emphasize key points, or add a touch of humor. In a marketing presentation, animations can show how a product evolves or highlight its unique features.
• Music: Music sets the mood and tone of your presentation. It can create excitement, relaxation, or suspense. In a fashion show presentation, music may compliment the models’ walk down the runway, enhancing the overall experience.
• Images: Images are powerful visual aids. They can create certain emotions, provide context, and simplify complex ideas. In a history lecture, images of historical events and figures help students visualize the past.
• Text: Text is one of the most crucial parts of your content. It provides information, explanations, and key points. In a scientific presentation, text can explain research findings or provide definitions of complex terms.
• Podcasts: Podcasts are audio presentations that offer in-depth discussions or storytelling. They are excellent for sharing interviews, discussions, or storytelling. In a business conference, you might use a podcast-style presentation to share insights from industry experts.
• Pop-ups: Pop-ups are interactive elements that can surprise and excite your audience. They can include clickable links, additional information, or even mini-quizzes. In an e-learning module, pop-ups can provide learners with instant feedback on their progress.

For any professional who wants to stand out from the crowd with multimedia presentations that truly dazzle and inspire, Prezi’s multimedia platform brings you everything you need.

Choosing the right multimedia for your presentation subject

When creating a multimedia presentation, it’s crucial to select the appropriate multimedia elements that align with your presentation subject. By choosing the right multimedia, you can effectively convey your message, enhance understanding, and captivate your audience. Consider the following factors when selecting multimedia for your presentation:

Content relevance: does it fit your message?

Evaluate the relevance of each multimedia element to your presentation subject. Determine how each element contributes to the overall message and supports your key points. Choose multimedia that directly relates to your topic and enhances the understanding and engagement of your audience.

Visual impact: how visually appealing is it?

Visual elements play a significant role in multimedia presentations. Assess the visual impact of different multimedia options such as images, videos, and animations. Opt for high-quality visuals that are visually appealing, clear, and reinforce your message. Balance aesthetics with substance to maintain a professional and engaging presentation.

Audio enhancement: does it complement your content?

Determine if your presentation would benefit from audio elements such as background music, sound effects, or voiceovers. Audio can evoke emotions, set the mood, and reinforce key points. However, use audio sparingly and ensure it complements your content rather than overpowering it.

Data visualization: can it simplify complex data?

If your presentation involves data or statistics, explore options for effective data visualization. Choose charts, graphs, or maps that you can find on Prezi and incorporate those into your presentation. These elements will help you present complex information in a clear and digestible format. Visualizing data will also help your audience grasp the main points quickly and facilitate better comprehension. 

Multimedia integration: do all elements work together?

Aim for a cohesive and seamless integration of multimedia elements into your presentation. Ensure that different multimedia components blend well together and create a unified visual and auditory experience. Avoid using too many diverse multimedia elements that may distract or overwhelm your audience.

Accessibility considerations: is it accessible to everyone?

Keep accessibility in mind when selecting multimedia elements. Ensure that any visual or audio content you include is accessible to individuals with disabilities. Provide captions or transcripts for videos and ensure that any audio content is accompanied by text summaries. Consider the needs of all your audience members to ensure an inclusive and engaging presentation.

Technical feasibility: will it work smoothly during your presentation?

Assess the technical feasibility of incorporating various multimedia elements into your presentation. Consider the equipment and software requirements for displaying and playing different multimedia formats. Test the compatibility and functionality of multimedia elements in the presentation environment to avoid any technical glitches during your actual presentation.

By carefully considering these factors, you can choose the right multimedia elements that enhance your presentation’s effectiveness and engage your audience. Remember, the key is to strike a balance between informative content, compelling visuals, and appropriate interactivity to create a memorable and impactful multimedia presentation. 

What makes an effective multimedia presentation?

An effective multimedia presentation is like a good book you can’t put down or a catchy new song you hear on the radio that you can’t stop humming to all day long – it has your audience instantly engaged and wanting more. 

Gone are the days when we were limited to presentations that only featured text and basic graphics. Nowadays, using a combination of audio, video, and images can help anyone effectively communicate their message to any audience.

Prezi enables users to create attention-grabbing presentations that move their audience. You can create your own presentation from scratch or start out with a template that you can find in Prezi’s template gallery.

8 things to consider when creating a multimedia presentation

Creating a multimedia presentation can be very straightforward. It just requires some basic planning and preparation and the correct tools to implement those plans. Follow these steps when enhancing a presentation with multimedia.

What is your message?

What exactly are you presenting, and what key messages do you wish to communicate to your audience? Take time to thoroughly think through these questions before constructing your multimedia presentation.

Who is your audience? 

You must understand who exactly your audience is. After all, there is likely a huge difference between what might work best with 20-something IT specialists or a group of senior management. Are you hoping to sell a product to potential investors? Delivering a quarterly report to your bosses? Or preparing a presentation for a job interview? Be very clear about who your audience is.

Preparation is vital, and with it comes research. You can’t wait to get started creating your new multimedia presentation. And the temptation is often to begin without first investigating fantastic examples of other people’s work for ideas or not taking advantage of Prezi’s awesome customizable presentations that are freely available to you, the user. Simply head over to Prezi’s Gallery and get inspired!

Create your content outline

What content do you wish to include in your presentation? Once you have decided, it’s time to create a content outline for your multimedia presentation. You can begin building the structure of your presentation by splitting your topic into separate ideas that run in a clear, logical sequence. If you want to learn more about how to create an effective presentation structure, watch the following video:

Decide which visualization mediums work best 

There are literally dozens of visualization mediums to choose from. The hard part sometimes is deciding which of these works best for you. Options include GIFs, short animation clips, audio clips, TED Talk video clips – the list goes on and on. The great news is that you can easily integrate all of these elements into your Prezi presentation. What’s more, Prezi has an extensive library of different multimedia elements like GIFs, stickers, images, icons, and more that you can pick and choose while creating your presentation.

Utilize templates

You might start entirely from scratch, building the presentation from the bottom up, which is great if you already have a clear idea in your mind. However, if you’re still trying to figure out what you want the end result to look like or want to spend less time on presentation design, explore the numerous tried and tested templates available on Prezi. You’ll discover various templates that are great for multimedia presentations.

It’s time to add your multimedia 

Don’t overdo the types of multimedia content you use in your presentation. Why? Because using too many different kinds can feel overwhelming and a little too ‘show offish’. Focus on 2-4 types of content that will work best with your target audience. Try to hit that balance between simplicity and style. If you are using video or animation, use it occasionally.

If you need to present online, take advantage of Prezi Video’s option to share your content next to you on-screen during your presentation. This will engage your audience and keep them hooked throughout your multimedia presentation even online.

Review and analyze your work

Your multimedia presentation is ready. Or is it? Invest some time reviewing your presentation. Is it clearly structured and cohesive? Do the multimedia elements you have added achieve what you wanted them to achieve? Be honest with yourself and trust your intuition. If something doesn’t feel right with your presentation, don’t be afraid to make changes! 

Best practices for delivering a multimedia presentation

Delivering a multimedia presentation requires careful planning and execution to effectively engage and captivate your audience. Follow these best practices to ensure that you leave a lasting impression on your audience.

Know your material

Familiarize yourself with the content of your presentation to make sure you can confidently deliver it without relying too heavily on notes. Thoroughly understand the key points, supporting evidence, and transitions between different sections. This will enable you to maintain a natural flow and deliver a confident presentation. Also, consider using Presenter Notes . They serve as a reminder of important talking points and additional information during your presentation. Only visible to you, the presenter, the notes remain hidden from the audience. This allows you to effectively communicate your points without any interruptions.

Practice timing

Time your presentation to ensure it fits within the allocated time frame. Practice transitions between different multimedia elements, such as slides, videos, and interactive features, to maintain a smooth flow. Keep in mind that pacing is crucial, so allocate sufficient time for each part of your presentation while maintaining an engaging pace.

Use visual aids strategically

Visual aids are a powerful tool for conveying information and enhancing understanding. However, it’s essential to use them strategically to support and highlight your message, rather than distract from it. Use visuals sparingly and ensure they’re clear, visually appealing, and easy to understand. Avoid cluttered slides and prioritize concise and impactful visuals that reinforce your key points. If you want to learn more about good presentation design practices when it comes to adding visual content, watch the following video on the topic: 

Speak clearly and confidently

Effective communication is key to delivering a memorable presentation. Project your voice to ensure everyone in the audience can hear you clearly. Maintain eye contact with your audience to establish a connection and demonstrate confidence. Speak with clarity and conviction, emphasizing key points and using appropriate pauses for emphasis. A confident and engaging delivery will help your audience connect with your message.

Incorporate storytelling techniques

Storytelling is a powerful way to engage and captivate your audience. Incorporate storytelling techniques to create a narrative structure for your presentation. Begin with a compelling introduction that sets the stage and grabs attention. Use storytelling elements such as anecdotes, examples, and personal experiences to illustrate your points and make the content relatable and memorable. A well-crafted story can evoke emotions and leave a lasting impact on your audience.

Practice with technology

Familiarize yourself with the multimedia tools and technology you will be using during the presentation. In particular, get to know the endless features and capabilities of Prezi, the powerful multimedia presentation tool. Take the time to explore its features and understand how it can enhance your presentation. Familiarize yourself with the different templates, transitions, and interactive elements available. By mastering Prezi, you’ll be able to create attention-grabbing presentations that move.

Adapt to the audience

Tailor your presentation to resonate with your specific audience. Consider their demographics, interests, and background when delivering your content. Use language that is accessible and appropriate for your audience, avoiding jargon or technical terms that may be unfamiliar. Incorporate relevant examples and references that relate to their experiences. By adapting your presentation to their needs and preferences, you can create a stronger connection and enhance their overall engagement.

Engage the audience

Use interactive features to involve your audience and make the presentation more engaging. Incorporate audience polling, where participants can vote or provide feedback on specific questions or topics. Additionally, include dedicated Q&A sessions to encourage active participation and address any queries or concerns. Engaging the audience in this way promotes interaction and makes your presentation more dynamic. 

Ask for feedback

You can practice your presentation in front of people to get honest feedback. This way you can make any changes or work on specific areas that may need tweaking before the real thing. After your real presentation, you may even want to seek feedback from your audience to gather insights on what worked well and areas for improvement.

Remember, a well-delivered multimedia presentation is a combination of interesting content, effective visuals, and confident delivery. By following these best practices, you can create an engaging experience for everyone in the room.

How to engage your audience with interactive multimedia presentations

In addition to the essential components and best practices we’ve discussed, incorporating interactive elements can take your multimedia presentations to the next level. By engaging your audience in an interactive experience, you can captivate their attention and create a memorable presentation. Let’s explore some strategies for incorporating interactivity into your multimedia presentations:

Interactive charts

Instead of static images, use interactive charts to convey data and complex information. Allow your audience to explore different data points, toggle between visualizations, and interact with the content. This hands-on approach enhances understanding and engagement.

Virtual Reality (VR) and Augmented Reality (AR) 

If applicable, consider incorporating VR or AR elements into your multimedia presentations. These technologies provide immersive experiences that can transport your audience to different environments or allow them to interact with virtual objects. VR and AR can be particularly effective in fields such as architecture, education, and product demonstrations.

Gamification

Introduce gamification elements to make your presentation more interactive and enjoyable. Create quizzes, challenges, or interactive scenarios that require audience participation. Offer rewards or incentives for active engagement, such as badges or prizes.

Collaborative activities

Foster collaboration among your audience by including interactive activities. For example, you can divide your audience into small groups or pairs and provide specific tasks or discussions related to your presentation topic. Encourage participants to share their insights or findings with the larger group afterward.

Live demonstrations

If possible, incorporate live demonstrations of software, tools, or processes directly into your presentation. Showcasing practical examples in real-time can enhance understanding and engage the audience through active participation.

Remember, interactivity should align with your presentation goals and content. Incorporate interactive elements strategically to support your message and keep your audience engaged throughout the presentation. Prezi offers various interactive features and templates to help you create dynamic and immersive multimedia presentations.

By embracing interactivity, you can transform your multimedia presentations into memorable experiences that leave a lasting impact on your audience.

Common concerns with multimedia presentations

People often share some common concerns when diving into multimedia presentations. Here are a few of those concerns and simple solutions to tackle them:

Technical glitches

• Worry: Fear of technical issues derailing your presentation.
• Solution: Always have a backup plan in case technology decides to be temperamental. Test your setup beforehand to avoid unexpected surprises.

Media overload

• Worry: The fear of overwhelming your audience with too much media.
• Solution: Strike a balance by using multimedia elements strategically. Less can often be more when it comes to engaging your audience effectively.

The evolution of multimedia tools

The world of multimedia presentation tools has seen quite a transformation over the years, making the process more user-friendly and accessible than ever before. Platforms like Prezi are at the forefront of this evolution, continuously updating and improving the presentation creation process. With intuitive interfaces and a wide range of creative options at your fingertips, multimedia tools have truly democratized the art of multimedia presentations. Whether you’re a seasoned professional or a newcomer to the presentation scene, the evolution of multimedia tools has made it easier than ever to craft the perfect presentation.

Multimedia presentation examples 

Your audience will immediately lose interest if all you offer them is a traditional slide deck. Instead, take advantage of Prezi’s Gallery and get inspired by dynamic, interactive, and engaging presentations that include various multimedia elements.

Below are a few examples of attention-grabbing and creative multimedia presentations that you can get inspired by or even reuse as templates for your own presentation topic.

Summer Plans presentation

The summer plans presentation inspires and captivates. The template is perfect for delivering a story, sharing an experience, or presenting a plan. It features multiple media elements, such as animations, images, and data visualizations. 

Why Leaders Need to Get Out of Their Own Way presentation

This presentation grabs our attention with its visually appealing design and strategic use of visuals. The simple yet engaging layout divides the presentation into four parts, creating a well-defined structure that is easy to follow. You can reuse this presentation as a template for delivering a topic that you need to unpack in a certain order. 

Corporate Social Responsibility presentation

This multimedia presentation engages and captivates with animations, images, icons, and more. As a template, it’s perfect for creating and delivering informative presentations, where you need to dive into the details of certain topics.

Earth Day presentation

The Earth Day presentation is a great example of how one can create a timeline presentation with Prezi. It includes various media elements that make this multimedia presentation highly engaging and informative.

Future-proofing your presentations

To make sure your multimedia presentations stay useful and up-to-date in the long run, here are some straightforward tips:

Pick the right formats

• Use common file types like PDF, MP4, and JPEG since they’re likely to stay usable in the future.

Keep things fresh

• Don’t let your content get old. Update it regularly with new information and visuals to keep it interesting and relevant.

Fit different screens

• Make your multimedia presentations so they can work on big screens and small devices like phones or tablets.

Try new tech

• Keep an eye on new technologies like virtual reality and interactive features. They can make your presentations more exciting and modern.

Listen to your audience

• Pay attention to what your audience likes and dislikes. Their feedback can help you improve your multimedia presentations and keep them interesting.

With these easy steps, you can make sure your multimedia presentations will still be great in the future!

Create attention-grabbing multimedia presentations with Prezi

In conclusion, crafting a well-executed multimedia presentation is crucial for achieving success in delivering presentations. This article has explored the key components involved in creating compelling multimedia presentations and provided insights on how to assemble these elements effectively. By considering the importance of content structure, visual design, and engaging storytelling techniques, presenters can capture their audience’s attention and leave a lasting impact. Furthermore, leveraging Prezi’s features can enhance multimedia presentations, making them more dynamic and interactive. By incorporating these strategies and utilizing the right tools, presenters can elevate their presentations to a new level and increase their chances of achieving their desired outcomes. Ultimately, mastering the art of multimedia presentations opens up opportunities for effective communication and successful presentations in various professional and academic settings.

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Unlocking the power of multimedia presentations: A complete guide

Create impactful multimedia presentations with our comprehensive guide.

Sahul Hameed

Building presentations

Multimedia presentations have evolved from simple slideshows to interactive experiences that captivate audiences.

They blend text, images, audio, video, and animation to communicate messages more effectively.

This guide delves deep into the essentials, design principles, tools, planning, execution, and the future of multimedia presentations, ensuring you're equipped to create impactful and engaging presentations.

What is a multimedia presentation?

A multimedia presentation is a dynamic way to share information, stories, or ideas. It uses a combination of different media forms, such as text, images, sound, and video, to create a more engaging and informative experience than traditional, single-medium presentations.

The journey from the humble beginnings of the slide projector to today's interactive displays is a testament to technological advancement. This evolution has transformed how we share information, making presentations not just a one-way communication tool but an interactive experience that engages the audience.

The essentials of multimedia presentations

In multimedia presentations, the harmonious blend of text, images, audio, video, and animation transforms traditional storytelling, making complex ideas accessible and engaging for every audience. Each element plays a pivotal role in creating a captivating narrative.

Text and typography: Crafting the written message

The foundation of any presentation, text, and typography, plays a crucial role in conveying your message. Choosing the right fonts, sizes, and colors can significantly impact readability and audience engagement.

Images and graphics: visual storytelling

Images and graphics are powerful tools for storytelling, breaking down complex information into understandable visuals and making your presentation more memorable.

Audio elements: Enhancing narratives with sound

Sound can set the tone, evoke emotions, and enhance the narrative of your presentation, whether it's through background music, voice narration, or sound effects.

Video components: Dynamic visuals for engaging content

Videos add a dynamic element to presentations, illustrating points more vividly than static images and text alone.

Animation: Bringing content to life

Animations can make presentations more engaging by adding movement to otherwise static content, helping to draw the audience's attention to key points.

Design principles for effective multimedia presentations

To create a multimedia presentation that stands out, leveraging tools like PowerPoint or Google Slides is essential. By choosing the right presentation template and integrating various types of media, you design your multimedia presentation to captivate and engage. Incorporating video presentations, interactive elements, and well-designed slide decks enables your audience to interact and absorb the content effectively. Crafting your presentation using these principles, with a focus on presentation design and visual presentation, ensures a dynamic and engaging multimedia experience. Transition smoothly between slides and elements to maintain flow and interest.

Balance and contrast: Making your content stand out

Effective use of balance and contrast helps in drawing the audience's attention to the most important parts of your presentation.

Repetition and alignment: Creating a cohesive look

Repetition and alignment ensure your presentation has a unified look, making it more professional and easier to follow.

Proximity and hierarchy: Organizing content for easy consumption

By strategically organizing content, you can guide the audience through your presentation in a logical manner, making complex information easier to digest.

Tools and technologies

Choosing the right tools and technologies is crucial in creating a multimedia presentation that resonates with your audience. From powerful software solutions to cutting-edge hardware, leveraging these resources effectively can transform your presentation into an engaging and immersive experience.

Software solutions for multimedia presentations

• Overview of leading presentation software There's a wide range of software available for creating multimedia presentations, each with its own set of features, from PowerPoint to more advanced platforms like Adobe Creative Suite, and enterprise business presentation software's like Prezent with Fingerprint feature to create personalized presentation.
• Customization features: Themes, templates, and plugins These tools offer various customization options to make your presentation stand out, including themes, templates, and slide library that add functionality or aesthetic appeal.
• Integrating multimedia elements: Tips and tricks Integrating multimedia elements smoothly can be challenging. This section provides tips and tricks for seamless integration, ensuring a professional result.

Hardware considerations

• Projectors and displays: Matching your presentation to the venue Choosing the right projector or display is crucial for ensuring that your presentation is visible to the entire audience, regardless of the size of the venue.
• Sound systems: Ensuring your audio is heard A good sound system is essential for presentations with audio elements, ensuring that your message is heard clearly by everyone in the room.
• Remote controls and clickers: Navigating your presentation seamlessly Remote controls and clickers allow you to navigate through your presentation smoothly, keeping you in control and engaged with your audience.

Planning and execution: Crafting impactful multimedia presentations

In a world where even a goldfish boasts a longer attention span than us humans, mastering the craft of a multimedia presentation is akin to performing a magic trick.

Here we'll embark on a quest to transform those glazed-over gazes into wide-eyed wonder. With a sprinkle of strategic planning and a dash of delivery dynamism, we're not just going to capture attention; we're going to make it stick like gum on a hot sidewalk.

Get ready to turn your presentation into an unforgettable adventure that even the skeptics in the last row can't resist!

Structuring your multimedia presentation for maximum impact

Objective setting: inform, persuade, or entertain.

The foundation of any compelling multimedia presentation is a crystal-clear objective. Whether your aim is to educate, convince, or entertain your audience, setting a precise goal at the outset will direct every element of your presentation, from content to delivery.

Audience analysis: Customizing your message

A deep understanding of your audience is crucial for tailoring your presentation to meet their specific needs and preferences. By analyzing your audience’s interests, knowledge level, and expectations, you can craft a message that resonates deeply and fosters engagement.

Storyboarding: Designing your presentation’s flow

Employing a storyboard approach is instrumental in mapping out your presentation’s narrative flow. This technique ensures a seamless transition between topics, enhancing coherence and retaining audience interest. Starting with a well-thought-out outline enables you to organize ideas systematically, ensuring each segment aligns with your overarching goal. Leveraging user-friendly presentation tools simplifies slide organization, making your storytelling both effective and engaging.

Delivery techniques and best practices for engaging presentations

Verbal dynamics: mastering tone, pace, and articulation.

Your voice is a powerful tool in engaging your audience. A confident tone, well-modulated pace, and clear articulation can significantly enhance message delivery, making your presentation not just heard, but felt and remembered.

Non-verbal communication: Enhancing your message with body language

The silent language of your body speaks volumes. Adopting confident postures, using expressive gestures, and maintaining meaningful eye contact can reinforce your spoken words, forging a stronger connection with your audience and adding an extra layer of persuasion.

Interactive engagement: Making your presentation a two-way conversation

Transforming your presentation into an interactive experience can greatly increase its memorability and impact. Incorporating elements like live polls, interactive quizzes, and dedicated Q&A sessions invites your audience to actively participate, creating a dynamic exchange that enriches the presentation experience for everyone involved.

Through strategic planning, audience-centric content, and dynamic delivery techniques, you can elevate your multimedia presentations from mere information sessions to powerful, engaging experiences that leave a lasting impression.

Advanced techniques and trends

Interactive elements and audience participation.

Incorporating interactive elements such as polls, quizzes, and live feedback can transform a static presentation into an engaging experience. Tools that facilitate audience participation not only make your presentation more interesting but also provide valuable feedback in real-time.

Future trends in multimedia presentations

Emerging trends in multimedia presentations , notably the incorporation of augmented reality (AR) and virtual reality (VR), are transforming audience engagement, paving the way for a more immersive and interactive experience. This multimedia presentation trend marks a significant evolution in how information is conveyed and received.

• Augmented reality (AR) and virtual reality (VR) integration Emerging technologies like AR and VR offer new ways to immerse and engage your audience, providing them with a unique and memorable experience.
• AI and machine learning: Personalized presentations AI and machine learning are beginning to play a role in how presentations are created, allowing for more personalized and adaptive content that can respond to the audience's reactions and interests in real-time.

Case studies and examples

Success stories: memorable multimedia presentations.

In the realm of multimedia presentations, innovative approaches have led to remarkable success stories. From gamified demos to immersive VR training, these examples demonstrate how creative techniques can significantly enhance engagement and understanding.

Salesforce: Enhancing client engagement through interactive demos and gamification

Salesforce took a novel approach to showcase its software platform by developing an interactive, custom-built demo. Instead of a conventional presentation, users explored a 3D virtual office, engaging directly with the platform's modules and features. This interactive journey was gamified, rewarding users with points for interactions and task completions. The strategy led to an 80% increase in engagement and a 65% rise in purchase intent among participants, underscoring the effectiveness of immersive experiences in presenting complex software solutions.

Unilever: Leveraging data visualization for sustainability communication

To articulate the impact of its sustainability initiatives, Unilever shifted from traditional reports to a multimedia presentation enriched with infographics and animations. This method transformed complex data into interactive, easily digestible visuals, enabling stakeholders to delve into specific data points of interest. The innovative presentation method significantly enhanced stakeholders' understanding and appreciation of Unilever's sustainability efforts, demonstrating the power of visual storytelling in conveying intricate information.

McKinsey & Company: Advancing soft skills with virtual reality training

McKinsey & Company introduced a cutting-edge VR training program aimed at bolstering employee soft skills in a compelling and immersive manner. Participants were placed in virtual scenarios, such as client interactions and public speaking engagements, where their performance was evaluated by AI-driven feedback mechanisms. This VR training showed marked improvements in soft skills over traditional training approaches, highlighting VR's capacity to simulate realistic, impactful learning environments.

Common pitfalls and how to avoid them

• Overloading your audience: Finding the right balance It's important to strike the right balance between informative and overwhelming. Tailoring your presentation to your audience's capacity for information can help prevent cognitive overload.
• Technical difficulties: Preparation and backup plans Technical issues can disrupt even the best presentations. Having backup plans and being prepared to troubleshoot common problems can help you maintain composure and keep your presentation on track.

Summarising key takeaways

• Understanding the needs of your audience and the objectives of your presentation is crucial when deciding the type of multimedia presentation to make.
• For business presentations, leveraging PowerPoint with embedded multimedia elements can create a compelling narrative, while academic settings benefit from a variety of multimedia presentations, including interactive elements and visual aids.
• Incorporating additional examples of multimedia presentations, such as engaging videos or interactive polls, can enhance your presentation's effectiveness and engagement level.
• It's essential to explore software that supports a variety of multimedia types to ensure your presentation stands out and effectively delivers your message.
• Whether your presentation is based on PowerPoint or other tools, the key is to create an effective multimedia presentation that captivates your audience and conveys your message seamlessly.

FAQs to create a multimedia presentation

How can i create an engaging multimedia presentation that captivates my audience.

Incorporating multimedia elements like video clips, interactive presentations, and diverse media types can transform your PowerPoint slides into stunning multimedia presentations. Remember, the key is to ensure that your presentation flows smoothly, keeping your audience engaged throughout. Adding a video or using interactive polls are excellent ways to make your presentation more dynamic and interactive.

What steps should I take to ensure my multimedia presentation is effective and well-received?

Start by creating an outline to organize your ideas and presentation objectives. Use multimedia presentation tools and software options to add various multimedia components, ensuring variety in your presentation. Review your presentation to ensure it aligns with the purpose of your presentation, and practice delivering it to make sure it’s engaging from start to finish.

Are there easy steps to follow to create stunning multimedia presentations for business or educational purposes?

Yes, there are several easy steps you can follow: First, choose the right presentation maker or multimedia presentation software that allows you to create presentations using multimedia. Next, select engaging presentation themes and incorporate a variety of multimedia content, including two or three types of media. Finally, review and rehearse your presentation to ensure it meets your presentation objectives and engages your audience effectively.

What advantages do multimedia presentations offer over regular oral presentations, and how can I make mine stand out?

Multimedia presentations offer the advantage of engaging multiple senses, making your message more memorable than a traditional oral presentation. To make yours stand out, consider adding multimedia elements throughout the presentation, such as animations and video clips. This not only makes the presentation more interactive but also helps to convey your message in a more dynamic and engaging way. Plenty of tools and presentation software options are available to help you create even better presentations that use multiple types of media to captivate your audience.

How do I choose the right type of multimedia presentation for my business or academic needs?

Selecting the right type of multimedia presentation begins with understanding the unique needs of your audience and the objectives of your presentation. For business presentations, using PowerPoint with embedded multimedia elements can create a compelling narrative. For academic settings, a variety of multimedia presentations, including interactive elements and visual aids, can enhance learning. Assessing your goals and audience engagement will help you make the perfect multimedia presentation.

What tools are essential for creating a multimedia presentation that stands out?

The tool for creating a standout multimedia presentation often depends on the complexity and desired outcome of your presentation. PowerPoint remains a versatile foundation, but incorporating additional multimedia presentation examples, such as engaging videos or interactive polls, can elevate your presentation. For those seeking to make their presentation more engaging, it’s time to explore software that supports a variety of multimedia types, ensuring every presentation captivates and informs.

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Blog Beginner Guides

8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

What is a Multimedia Presentation?

A multimedia presentation is a collection of different types of media that are used to convey information. This type of presentation uses a variety of different media, such as text, audio, video, and images, to convey information.

• Multimedia presentations merge text, audio, video, and images to convey info.
• Popular creation tools: PowerPoint, Google Slides, Keynote, and Prezi.
• Used in business and academia to teach, market, or share ideas.
• Good presentations are clear, concise, and engaging.
• Creation steps: plan, select software, design, finalize.
• Top tips: keep it short, use visuals, and practice.
• Notable software: PowerPoint, Google Slides, Prezi, Keynote, Adobe Spark.

Multimedia presentations can be used for various purposes, such as marketing, training, or teaching. Interested to know more about multimedia presentations? Keep reading! Below, we will take a closer look at the multimedia presentation, its components, uses, and a variety of other things.

An Introduction to Multimedia Presentation

Where are multimedia presentations used, step 1: plan your content, step 2: choose your tool, step 3: design your presentation, step 4: finalize and save, start with a strong introduction, keep your slides simple, keep it short, use visual aids, practice, practice, practice, microsoft powerpoint, google slides, adobe spark.

Multimedia presentations combine various media forms such as text, audio, video, images, and even animations to convey information. “Multimedia” means integrating several media types into one cohesive work.

You can create these presentations with popular tools like Microsoft PowerPoint, Google Slides, Keynote, and Prezi. There are also specialized tools like video editors and audio recorders for more specific tasks.

These presentations are commonly used in business to share ideas with colleagues or clients, as well as for training or educational purposes.

Components of a Multimedia Presentation

Multimedia presentations can be divided into four main categories: text, audio, video, and images.

Text is one of the essential components of a multimedia presentation. This could include headlines, body text, or captions. It is crucial to use concise and easy-to-read text when creating a multimedia presentation.

Audio can be used to add depth and dimension to a presentation. It can be used to provide background information or to narrate the slides. Good audio can help keep the audience engaged and make your presentation more memorable.

Video is an increasingly popular component of multimedia presentations. It can be used to show demonstrations, explain concepts, or tell a story. Video can be a very effective way to engage the audience and make your presentation memorable.

Images are another essential component of multimedia presentations. They can be used to add visual interest, illustrate points, or create charts and graphs. Images should be high-quality and relevant to the topic of the presentation.

Note that there are a lot of other elements that can be included in your multimedia presentation. These include animations, music, charts, infographics, and sound effects. You can even consider incorporating interactive features such as buttons or links to make the experience more engaging for viewers.

Multimedia presentations can be used for diverse purposes as they can effectively share a message or idea.

In corporate settings , multimedia presentations are often used to communicate ideas to employees or consumers. You can also use multimedia presentations in board meetings, investor pitches, and other business-related contexts.

In academic settings , multimedia presentations are used to explain complex topics and concepts. They can be shown in classrooms or during lectures to help students learn more effectively.

Multimedia presentations can be adapted to meet the needs of any audience, which makes them suitable for both formal and informal occasions. Depending on your needs, you can choose to include more or less information. You can also choose to use different media to convey your message.

How to Prepare a Multimedia Presentation?

Now that you know a little more about multimedia presentations let’s look at how to prepare one .

• Decide on your presentation’s main topic.
• Gather relevant materials: text, images, audio clips, videos.
• Consider your presentation’s layout: a basic outline or something intricate like an interactive timeline.
• Pick a platform: options include Microsoft PowerPoint, Google Slides, and more.
• Factor in your expertise: some software caters to beginners, others to seasoned users.
• Start with a template or craft a unique design.
• Add your materials to the slides as per your planned outline.
• Integrate extra features like animations or sound effects if desired.
• Review for any spelling or grammatical errors.
• Insert a title slide if you missed it earlier.
• Once satisfied, save your work. Your multimedia presentation is now ready to shine!

In the ever-evolving world of technology, creating a captivating multimedia presentation is an art. With the right tools and a touch of creativity, you can communicate your ideas effectively and leave a lasting impression on your audience. Happy presenting!

Tips for Creating Effective Multimedia Presentations

Now that you know what multimedia presentations are and some of the components they include, let’s look at some tips for creating effective presentations.

Your introduction is the first thing viewers will see, so it’s essential to make a good first impression. Your introduction should be catchy and interesting, and it should capture the viewer’s attention.

Don’t overcrowd your slides. Use a limited number of images and text, or they could become difficult to read.

The average person has an attention span of about 20 minutes, so don’t go overboard with your presentation! It’s better to keep your presentation around 15 minutes or less.

Visual aids are a vital part of any multimedia presentation. They can help to explain complex concepts and make your presentation more attractive.

It’s always a good idea to practice your presentation before giving it. This will help you become more comfortable with it and ensure that everything runs smoothly.

Best Multimedia Presentation Making Software

Here are some of the best multimedia presentation-making software that you can use.

Microsoft PowerPoint is one of the most popular tools for creating presentations, and it’s also easy to use. It’s so perfect for beginners, but the only issue is it’s not free.

Google Slides is a free online tool that allows users to create presentations with text, images, videos, charts & graphs – all in one place.

Prezi is another popular presentation software that allows you to create presentations with zoom and motion effects. While it does have a paid subscription, there is also a free version available.

Keynote is an Apple product that can be used for making multimedia presentations. It’s easy to use and has many features that can help to make your presentation more interesting.

Adobe Spark is an excellent tool for making high-quality presentations, especially if you’re looking to add visual stories to your presentation.

Now that you know what multimedia presentations are and some of the best tips for creating them, it’s time to start putting your ideas into action! With these tools and suggestions, we hope you can create outstanding presentations that will impress your viewers.

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What is a multimedia presentation, why should you create a multimedia presentation, 7 steps to making the perfect multimedia presentation, how can penji help you make a multimedia presentation, how to create a multimedia presentation in 7 easy steps.

Sometimes a flat, static presentation just won’t cut it. If you want to keep your audience interested, a multimedia presentation is the perfect way to engage all the senses.

Whether you’re launching a product, pitching your service, or hosting a meeting, engagement is key to a winning presentation. Here’s your ultimate guide to creating a pitch perfect multimedia presentation.

A multimedia presentation is just what it sounds like—a visual presentation using multiple forms of media. Unlike a standard  presentation  made up of static slides, a multimedia presentation uses sound, motion, and interactive elements.

Types of media for multimedia presentations

A multimedia presentation can feature elements including (but not limited to):

• Interactive features (e.g. infographics)

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Adding different forms of media allows you to break down the barrier between yourself and your audience. Using engagement tools is the best way to ensure that your audience engagement retains the important info from your presentation.

While they can aid important information, they can also inject some much-needed fun into business meetings. Whether it’s a weekly team meeting or a big keynote, your audience is more likely to check out if it’s all serious business. Contrary to popular belief, you can inject humor and playful energy into your presentation without sacrificing integrity.

If you have time, you should always consider incorporating different forms of media into your powerpoint slides.  Launching a product ? People will want to see it in action.

Onboarding new employees? Try some team building activities. Displaying data? Drive your points home with visual presentations that move.

Well-integrated media shows that you’re putting effort into your powerpoint presentation, and that you know what you’re doing. If you do them right, they’re a surefire way measure audience engagement for the best results.

If your visual elements are an afterthought, they can come off as lazy. Technical difficulties can send your whole presentation off the rails, so you want to make sure you have the right tools.

The 7 steps to creating a multimedia presentation are:

• Create an outline
• Select your software
• Design your slides
• Prepare media elements
• Incorporate media elements

Below, you’ll find an in-depth look at each step in the process.

1) Create an outline

For an essay (or an article), an outline can just be a brief list of visual building blocks. This will keep your presentation organized. For a presentation, especially a multimedia presentation, it’s a little more complicated. To craft your outline, you’ll need to consider:

• Multimedia elements
• Slide design
• Special slides (quotes, graphics, questions, etc.)
• Color scheme
• Visual motifs
• Spoken vs. written elements
• Negative space

Start with the basic structure of your presentation, then think about how your slides can complement that structure. What visual motifs will help drive your message home? What text and images need to be displayed to keep people engaged?

This is where your multimedia elements come in. Everything in your presentation should have a reason for being there. How can a video presentation help prove your point?

2) Pick the right software

For a static presentation, you would probably load up PowerPoint, Google Slides, or Keynote and be ready to go. With media elements, however, you’ll have to think outside the box.

If you’re incorporating  audio , video, animations, or anything else, you’ll have to find it somewhere. If you want to make it yourself, you’ll need the tools for it, and some design agencies are better for multimedia than others.

To help, here are a few award winning presentation softwares to consider:

PowerPoint/Google Slides/Keynote

Let’s start with the basics. Each of these classic presentation tools is quite powerful. They can be used to put together excellent multimedia presentations.

However, you’ll have to study up if you want to become a master. There is other software out there that makes the work of adding animations, media, and interactive elements easier. While these programs aren’t as intuitive, it may be more helpful to master them in the long run.

Canva’s  cloud-based  design tools are versatile and great for any budding graphic designer. Their presentation tools are some of the best you can find online. On top of quick animations and stylish templates, they offer integrations with tons of media apps and a selection of royalty-free audio. You can add GIFs from GIPHY, videos from  YouTube , and even maps from Google Maps.

Where you can use Canva to make just about any design, Powtoon is fine-tuned (or should I say, fine-tooned) for dynamic, animated visuals. You can start creating for free, but this option is best for businesses who need a one-stop shop for stunning multimedia presentations. Trusted by the likes of NASA and Pfizer, their tools allow for fully custom effects.

Beautiful.ai

What sets Beautiful.ai apart from other slide  design companies  is their use of AI to power designers. After you select from hundreds of customizable templates, the app integrates your content on its own.

You can click and drag icons, photos, videos and more. Your slides will auto-adjust to create a perfect fit. Video makers can especially be expensive. This is a great budget friendly option.

If you need to give a big conference via video conference, Prezi is the tool for you. Their software seamlessly integrates multimedia presentation tools with  live video . It works with a wide range of video meeting software, including Zoom, Webex, Google Meet, Microsoft Teams, and Slack. Their presentation tools—both free and paid—are fully integrated and second to none.

3) Design your slides

One of the classic rookie mistakes in presentations is carefully outlining your content, but not paying attention to your imagery. Details from even your line shape need to look professional. Presentation design is a crucial step that shouldn’t be overlooked. If you happen to have a lot of design know-how, you can do this yourself. Otherwise, you’re left with three options:

• Use a free template
• Use a paid template
• Hire a professional (freelancer, agency, or  design service )

This article  walks you through the best places to find each of these options. Here are a few crucial things to consider when creating your PowerPoint design.

Color schemes

Ensure that you’re properly using  color theory  when designing your slides. For a business presentation, use colors that are part of your brand identity or featured in your logo. Tools like  Coolors  can help you generate full color schemes.

Visual themes

Consider expressing the message of your presentation with visual themes and metaphors. For instance, if your message is aspirational, you can use space or mountain imagery to signify shooting for the stars. If your business is cutting-edge, circuits and sci-fi imagery can help convey a sense of futurism.

Dynamic imagery

Try unique photo frames and geometric design flourishes. Use alternate slide designs with reversed colors or positions. 

Pair different fonts  and employ all different types of slides. Consistency is key, but every slide should be distinctive in some way to keep your audience invested.

4) Prepare your media

Since you’ve planned ahead, you probably have a good idea for what media you want to include in your presentation. Now that your slides are designed, it’s a good idea to get your multimedia elements ready so you can easily drop them in during the editing process.

Narration:  Pick out your favorite  recording software  or DAW (digital audio workstation) and hop to it! For a professional presentation, you want to make sure your audio is fairly high quality. Use a large closet or other audio-friendly space for recording if you don’t have an audio setup.

Music:  You can use any music you want for an internal presentation, but for a public conference, you should definitely seek out some  royalty-free audio .

Video:  Whether you’re using pre-recorded or live video, you’ll want to make sure you have the right setup. As with narration, you’ll want high-quality sound, along with a decent camera. For live video, try to use an area with a strong internet connection to ensure you don’t suffer technical difficulties.

Interactive elements:  Creating these can be part of the slide design process (for instance, if you’re incorporating a game into your presentation). Creating these from scratch requires a great deal of technical know-how, but you can also find lots of pre-made  templates  out there.

GIFs and animations:  These are also included in many templates, since they’re such a vital part of creating a dynamic multimedia presentation. You may consider using animations for clever transitions, to spice up  infographics , or just to add color to your slides.

5) Write, write, write!

Once you have a thorough outline, writing text for your presentation should be a breeze. Remember, most of the words should come out of your mouth, with only the bare fundamentals on your slides.

Still, this is the step where you’re actually using your software and creating your presentation. However much prep you’ve done, it can feel like a momentous occasion.

Don’t be afraid to make changes at this point in the process. It’s good to have a thorough outline, but you’re not bound by it. If you made space for an infographic but you feel your data would be better served with a text slide, feel free to make changes.

In terms of  writing  style, while your presentation will likely be structured like an essay, it should be written like ad copy. Keep everything short, sweet, and punchy, conveying your concepts as concisely as possible. You can actually be even less specific than you would in an ad, since you’ll be delivering the presentation yourself. But remember to include any details you want to stick in your audience’s head.

Beyond that, play around with style. Try to use writing that suits your brand or the meaning behind your presentation. A jovial, meme-y style might be perfect for a team-building meeting, while an inspirational, important tone better suits a keynote address.

6) Add your multimedia elements

Once you’ve got everything laid out, it’s time to add the fun stuff. Keynote, PowerPoint, and Google Slides all have accessible tools for adding multimedia elements, as do the other software examples listed above.

While preparing your media is a challenge, you’ll also have to spend some time figuring out the best way to integrate them. Technical difficulties can be a death sentence for any presentation, so you’ll want to prepare in advance to ensure everything goes smoothly.

Typically, you’ll be able to control what settings cause the media to play. For instance, Google Slides lets you set elements to play automatically, manually, or with a click. Regardless, you should be sure to preview your slideshow and make sure that everything looks right and plays on cue.

7) Review, revise, and present

Preview your multimedia presentation a few times over. This will help you make sure everything is in working order. How long is it? Does it ever lag? Is it engaging?

If you had any  presentation ideas  you failed to include, this is your last chance to bring them in. Don’t put too much pressure on it, but make sure it’s good enough to go before you finalize it. A multimedia presentation is more complex than a regular one, which means it may take you a little longer to fine-tune it.

Once it’s done, get ready to present it. On top of getting it ready to share through whatever channels you use, you should also consider making the  slide deck  available to your audience after the show. Especially for a pitch, this can help ensure they keep you and your ideas in mind.

Making a multimedia presentation isn’t easy. There are plenty of tools and templates out there to help you make great slides, but if you need something custom, you may be out of luck. That’s where Penji comes in.

Penji is an unlimited graphic design service offering access to world-class design talent for a simple monthly price. If you need regular, high-quality presentations or other designs for your business, Penji can help bring your vision to life.

With a  Team  subscription, you get access to unlimited presentations and animated graphics. Just share your design needs with Penji and let our A.I. pair you with the perfect designer(s) for your project. After that, you can expect results within days, even for complex projects.

What are you waiting for? Sign up for a demo today and put your business on the road to success.

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How to Easily Make a Multimedia Presentation (Tools & Templates)

Learn how to create a multimedia presentation in 6 steps with videos, GIFs, animations, audio, & photos. Go beyond PowerPoint - capture attention & engage.

Dominika Krukowska

7 minute read

Short answer

What is a multimedia presentation?

A multimedia presentation is a deck that uses a blend of text, images, audio, video, and interactive content to captivate an audience. It's a dynamic, engaging way to share your story where each media element plays its part to create a memorable experience.

Creating effective multimedia presentations is not about adding a video, it’s about building a story

Ever sat through a PowerPoint presentation that felt like a never-ending maze of bullet points and confusing graphics?

The truth is, making a great presentation to tell a story can be a tough job.

It's all too easy to fall into the trap of being too academic, too technical, or too conceptual, with a lot of big words but no concrete examples that tell us how it affects people like us.

There should be no surprise then, that if you dump a pile of words on people you’re gonna lose their attention, and your message will go down the drain.

But multimedia can replace text and make your story come alive. It’s a good first step to get back the attention of a bored audience.

That said, multimedia is not so simple to get right, it’s not as basic as adding a video to your presentation.

The media you add must be part of a coherent narrative to work well - to support understanding, convey emotion, and communicate what text can not.

In this blog post, we're going to see how to create engaging multimedia presentations that captivate your audience from start to finish. And keep it simple.

You’ll get to know the tools and templates that simplify the process while helping you avoid common PowerPoint pitfalls.

Let’s dive in!

Why PowerPoint is the wrong tool for multimedia presentations

Most of us are still using PowerPoint to create our presentations. And knowing intimately how to create a multimedia presentation in PowerPoint, I can tell you it’s not easy, and it ain’t fun.

This is a problem because the work you’ll have to put in to create a half-decent multimedia presentation with PowerPoint is not worth the outcome.

Sorry, but the tool was just not built for this. And trying to force it to do something it wasn’t meant to do will take away from your ability to tell an engaging story.

Wanna know why?

1) PowerPoint was built for how stories were told 30 years ago

PowerPoint's technology hasn't evolved much since its inception. If you're using it for your business presentations, you're relying on a static decades-old content format while your audience is used to getting their content in a very different way.

Most of us now expect dynamic and interactive content, videos, audio, and clickable elements we control. That’s not PowerPoint.

2) It’s hard to design (well) with PowerPoint

Creating an attractive PowerPoint presentation requires a good eye for design and a fair amount of time. Even little tweaks can ruin the layout, as PowerPoint has no safeguards that prevent you from commiting design crimes.

3) Personalizing with PowerPoint takes ages

If you want to personalize presentations for different audiences, you need to create separate files for that and tweak them manually. This will take you absolute ages and leaves plenty of room for error.

4) It has a horrible mobile experience

We know for a fact that 1 in 3 presentations being viewed on mobile devices . But PowerPoint was not built for mobile, and you wouldn't wish a PPT mobile experience on your worst enemy.

This means that if your audience doesn't live in a mobile-free zone, PowerPoint is a massive drawback.

5) PowerPoint has no analytics

PowerPoint doesn't provide an analytics dashboard, which means you don't have access to valuable feedback. You can’t measure if your presentation is nailing it or getting the same attention as the dishes in your sink.

This is a problem. Because if you don’t know how you perform, you can’t improve.

Here’s what a PowerPoint looks like compared to a modern interactive multimedia presentation:

How to create engaging multimedia presentations in 6 easy steps

Now let’s see how a modern multimedia presentation is done. For some of us, creating a presentation that resonates can feel overwhelming. But with the right tool and a clear plan, it's as easy as following a recipe.

6 steps to create a multimedia presentation:

1. Tell our AI what presentation you want to create

Are you pitching a product, explaining a concept, or presenting quarterly results? Tell our AI the purpose of your presentation. This helps it generate content that's on point and relevant.

2. Introduce yourself, your company, and your product or service

You can also start by giving our AI a brief rundown of who you are, what your company does, the product you're showcasing, and the industry you're in. This helps the AI understand your context and tailor the presentation to your needs.

3. Pick a design template

No need to start from scratch. Storydoc offers a variety of design templates optimized for performance based on real-world data. Choose one that aligns with your brand and message.

4. Customize your presentation

Now, it's time to make the presentation truly yours. Add your text, tweak the design, and watch as the template adjusts to accommodate your content.

Sprinkle in some interactivity with clickable tabs, real-time variables for charts, or any other interactive elements that fit your content.

Then, upload your own multimedia or let our AI generate some for you.

5. Add dynamic personalization

Our no-code editor allows you to easily add dynamic variables to your multimedia presentation. This means that you can personalize your decks at scale in just a few clicks.

The main benefit? Every deck looks like it was tailor-made for each specific reader, which can make your audience feel special and, in turn, significantly boost engagement.

6. Review and refine your presentation

Take a moment to review your presentation. Make sure everything looks good, the flow makes sense, and your message is clear.

But making a mistake is not as critical as it is with PowerPoint since Storydoc lives online and not on your audience’s computer.

So If you need to fix any mistakes after the presentation has been sent over, you still can. You control the version everybody sees, forever.

7. Advanced: Improve your presentation based on insights from analytics

Every presentation you create using Storydoc comes with access to an extensive analytics suite that gives you real-time insights into how your deck is performing.

Finally, you can see when your presentation is opened, how much time is spent on each slide, and even when your audience drops off. This enables you to quickly identify and fix any bad content.

One of the most powerful features of Storydoc's analytics panel is the ability to compare different versions of your presentation.

You can use this to A/B test your presentations, remove the guesswork, and continually improve based on data.

Even better, Storydoc's analytics panel integrates with your CRM. This means you can see all your data in your CRM where you and your team are already working, and use it to inform your sales and marketing strategies.

If you want to learn more about how it works, watch this short video:

How to use multimedia to bring your presentation to life (3 techniques)

Multimedia is more than just a way to make your presentation look more cool—it can transform your content into an immersive, interactive experience that people enjoy and share with friends and colleagues.

Let me show you how you can strategically leverage multimedia to captivate your audience, simplify complex ideas, and create a lasting impact.

3 key multimedia techniques that maximize engagement:

1. Narrate your design through scrollytelling

Scrollytelling is a unique blend of scrolling and storytelling. It's an interactive way of presenting content that takes your audience on a narrative journey as they scroll through the presentation.

This approach combines text, images, videos, and animations into “scenes” in a play that readers can move through at their own pace.

Scrollytelling simplifies complex content into easy to understand pieces which reduces cognitive load, increases comprehension, and makes your content highly memorable.

Here’s an example of Storydoc scrollytelling:

2. Bring yourself into the presentation with video bubble narration

Video bubble narration is a unique way to personalize your multimedia presentation. It involves adding a small video of yourself to your deck, providing commentary or extra insights.

The video bubble gives your audience a sense of connection with you, making the presentation more personal and engaging.

It's like having a one-on-one conversation with each member of your audience, which can significantly enhance their interest and investment in your deck.

3. Tell stories with animations and videos

Animations and videos can bring your message to life, illustrate complex processes, and provide visual examples that reinforce your points.

For instance, an animation could be used to demonstrate a process step-by-step, making it easier for your audience to understand.

A video could provide a real-world example that supports your argument, making your content more relatable and impactful.

Here’s a great example by one of our clients:

Octopai - Outbound sales one-pager

An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.

How to make highly engaging presentations with multimedia

Using multimedia is not just about adding visual flash—it's about guiding your audience's attention, enhancing understanding, and encouraging interaction.

Let's explore how simple animations and interactive content elevate your presentations from boring to share-worthy.

1. Direct attention using simple animations

Animations are a great way to guide your audience's attention. But complex or dominant animations can be distracting and may take attention away from your text message.

How to direct attention using animation:

• Arrows: Arrows can be used to point out key information or guide your audience through a process. They're a simple yet effective way to direct attention where you want it.
• Entrance animation: Entrance animations can be used to introduce new content or highlight a key point. They can create a sense of anticipation and make your presentation more dynamic.
• Grayed-out content: Graying out content that's not currently relevant can help your audience focus on the key points. It's a subtle yet effective way to guide your audience's attention.

Here’s an example of what it looks like:

2. Get readers involved using interactive content

Interactive content makes your presentation more engaging and gives your audience a sense of control. It also makes your content more memorable, as people tend to remember things they actively engage with.

Interactive content you can incorporate into your presentations:

• Tabs: Tabs allow you to neatly organize your content into sections, making it easy for your audience to navigate through your presentation. For instance, you could use tabs to separate different topics or information intended for different target groups.
• Sliders: Sliders are a dynamic way to present a range of data or to show progression. For example, you could use a slider to illustrate the growth of your company over time or to show how a particular metric changes under different scenarios.
• Calculators: Interactive calculators add a personal touch to your deck. They allow your audience to input their own data and see personalized results. For instance, you could use a calculator to show potential savings from using your product or to calculate ROI.
• Live graphs: Live graphs take data visualization to the next level. Instead of static charts, live graphs allow your audience to interact with the data. They can zoom in on specific data points, compare different data sets, or see how the data changes over time.

Here’s an example of a presentation using interactive content:

Multimedia presentation best practices

It's not enough to just add media like animations and videos—you need to use them to improve rather than hurt engagement.

Here are the best practices for making a multimedia presentation that works:

• Use media that exemplifies your audience's needs and preferences.
• Use media that adds context to your presentation text.
• Make sure your animations and videos support your text rather than compete with it. Consider looking into text-to-video AI tools to ease your process.
• Ensure that your media is high-quality and take advantage of design tools or background removers to ensure your narrative goals are achieved in your presentation.

Best multimedia presentation examples beyond PowerPoint

Let’s see the best multimedia presentation examples that break the PowerPoint mold.

These examples show you new and effective ways for making engaging content and how to stand out in a sea of same-old PowerPoint presentations.

Let’s go!

Meta - Interactive corporate report

Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.

HealthTech SNC - Simplified data-heavy report

An extensive data report from a non-profit organization made easy to digest thanks to interactive, engaging design.

Cannasoft - Investment pitch deck

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

Orbiit - Visually narrated sales deck

Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.

Matics - Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

Galor - Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

RFKeeper - Retail proposal deck

A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.

Drive - Automotive research white-paper

A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.

If you want to see more multimedia presentation samples, check out our post containing the perfect presentation examples to set you apart from the competition.

Interactive multimedia presentation templates

Getting started with making your multimedia presentation is often the hardest part. But with interactive multimedia presentation templates , you can hit the ground running.

They take care of the design and interactivity, so you can focus on what matters most: your content.

So why wait? Grab a template.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home Blog Design Multimedia Presentation: Insights & Techniques to Maximize Engagement

Multimedia Presentation: Insights & Techniques to Maximize Engagement

Effective public speaking is a crucial skill often overlooked. Multimedia presentations, such as digital stories, offer an opportunity to cultivate this skill. When appropriately executed, they blend visuals, text, and compelling speech in any setting. This article explores multimedia presentation, focusing on its definition, components, and the advantages it brings to the table.

Table of Contents

What is a Multimedia Presentation?

Types of mediums used in a multimedia presentation, advantages of multimedia presentation, how to create a multimedia presentation.

• How to Deliver a Multimedia Presentation?

Recommended Templates for Multimedia Presentations

Final words.

Multimedia originates from the combination of “multi” and “media,” where “multi” denotes “many” [1]. It represents a medium facilitating the seamless transfer of information between locations. Multimedia encompasses the computer-assisted integration of various elements like text, drawings, still and moving images (videos), graphics, audio, animation, and other forms of media [1]. It allows the expression, storage, communication, and digital information processing.

A multimedia presentation goes beyond traditional slides to convey information. It is a dynamic approach that enhances engagement and boosts information retention among the audience. With the use of technology, it requires thoughtful design, pacing, and interactive components. Multimedia presentations deliver information through various channels, offering a multi-sensorial experience. As a consequence, they accommodate different learning preferences.

To create a truly immersive experience, multimedia presentations leverage different mediums. Video clips offer dynamic visual content, infographics provide concise information, audio snippets add a layer of narration, and animations bring concepts to life. The synergy of these elements elevates the overall impact of the presentation.

Multimedia presentations employ diverse mediums to construct a comprehensive and immersive experience.

Video Clips

Video content consists of photographic images displayed in apparent motion at speeds ranging from 24 to 30 frames per second, and even higher values depending on the topic. The term “video” denotes a moving image accompanied by sound, commonly seen in television broadcasts [2]. Text can be incorporated into videos through captions or embedded in images, as seen in slide presentations. It provides a captivating element to the presentation. 

By incorporating motion and imagery, video clips enhance audience understanding and retention, as they can be introduced as a refreshing break during the course of the presentation. It offers the presenter a moment to regroup, especially in lengthy presentations. Videos can emotionally engage audiences through narratives, but their inclusion alone doesn’t guarantee benefits. For effective integration, videos have to follow the narrative of the speech the presenter is sharing. This implies that no random video can be added to a multimedia presentation, and presenters should also take extra care in unrequired effects that don’t contribute to the overall impact of the speech (i.e., abusing VFX or unprofessional transitions).  

Now we know why and how videos help a presentation, those who are unfamiliar can learn how to embed a video on a Google Slide .

Infographics

Infographics contribute to the attractiveness of multimedia applications. In numerous situations, the audience prefers visuals over extensive text. It aids in the clarification of concepts and provides background information. In contrast to regular graphics, infographics are commonly acknowledged as a better medium to communicate data extracted from charts and graphs [3]. Their visually appealing format ensures clarity without overwhelming the viewer, making data more digestible.

Text [4] is used in multimedia presentations because it is a familiar media channel. It includes characters of different sizes and styles, making words, phrases, and paragraphs. The text requires less effort compared to a video. But this doesn’t mean presenters shouldn’t care about formatting.

Different fonts and sizes in text matter. Using the wrong font shows a lack of professionalism. Multimedia uses text to share information or enhance other media. Therefore, fonts and sizes can be varied for a cohesive aesthetic.

Graphic Design effects, like text on portrait, are mighty in presentations. This technique, featuring phrases alongside visuals of well-known public figures, enhances interest and reinforces key messages.  Choosing the right colors and contrast in text design has a psychological appeal. It increases the audience’s interest.

Text design should also consider those with visual impairments.  Hence, the text to be used has to follow specific guidelines. Multimedia follows this by presenting text in various formats. This helps everyone understand the message quickly. They make information accessible instantly.

Audio Snippets

Adding audio into a media presentation gives users information that may be challenging to convey through other mediums. Certain types of information, like a motivational speech or enlightening music, are best conveyed through audio. It is a common practice in the motivational presentation niche to use audio as a resource to accompany exercises, like meditational practices, group activities, and storytelling techniques in which the audience has to place themselves in the shoes of the “character” in the story, and the list goes on.

Research indicates that presenting information through multiple senses improves retention [6]. Importantly, audio can make communication accessible for users who present visual impairments.

Animation is a series of static images rapidly flipped through, creating the illusion of movement [5]. Animation involves making a still image appear to be in motion. It enhances the visual appeal of a presentation. Animation is used for illustrating concepts related to movement, such as playing a guitar or hitting a golf ball. These actions are challenging to depict accurately with static images or text alone.  

Likewise, animated sequences can guide employees to respond correctly to different threat scenarios. For instance, showing threat scenarios through animation can enhance employees’ ability to recognize and respond to potential risks. Through movement and visual storytelling, animated templates contribute to a deeper understanding of intricate ideas.

Multimedia presentations emerge as a powerful tool for effective communication, offering engagement, retention, and adaptability in professional and educational settings.

Enhanced Engagement

Multimedia presentations excel in captivating audiences through a customized approach to diverse learning preferences. Multimedia presentations stimulate interest and maintain active engagement by integrating visuals and audio.

Improved Information Retention

Research conducted by Saini and Baba underscores the efficacy of multimedia presentations in enhancing information retention [7]. The combination of visual and auditory stimuli helps understanding quickly. It improves the audience’s ability to grasp and remember key concepts.

Professional Appeal

In professional settings, adopting multimedia presentations contributes to elevated sophistication. This method showcases a commitment to deliver information dynamically and accessibly. Thus, presentation on multimedia positively reflects on both the presenter and the organization.

Flexibility in Communication

Multimedia presentations offer flexibility in conveying complex concepts . Incorporating various mediums allows presenters to adapt their communication style to suit the nature of the information. It makes it more accessible to a broader audience.

Increased Accessibility

The inclusion of diverse mediums enhances accessibility for a wider audience. Visual elements cater to visual learners, while auditory components appeal to those who learn best through listening. This inclusive approach ensures that the message resonates with different audiences.

Enhanced Persuasion

The dynamic nature of multimedia presentations facilitates a persuasive delivery . Engaging visuals, coupled with compelling narration, influence opinions. It effectively conveys the presenter’s message, making it more memorable and impactful.

Real-time Demonstration

Multimedia presentations enable real-time demonstration of concepts and ideas. Whether showcasing product features or illustrating complex processes, integrating videos, animations, and live demonstrations leave a lasting impression.

Adaptability to Technological Advances

By using multimedia presentations, presenters showcase adaptability to technological advances [8]. Multimedia presentation aligns with contemporary communication trends. It positions the presenter as forward-thinking and responsive to evolving methods of information delivery.

Crafting an effective multimedia presentation involves thoughtful planning and execution. A well-structured and engaging multimedia presentation is created by following several steps

Define Presentation Objectives

The goals and objectives of the presentation must be clearly outlined [9]. A presenter should identify the key message that is conveyed to the audience. This initial step guides the selection of multimedia elements based on the nature of the content. For instance, data presentations involve the use of infographics. On the other hand, motivational presentations may require photos, illustrations, and videos. Likewise, Business presentations may include interactive graphs and infographics.

Audience Research

Understand the target audience to customize content. Choose multimedia elements that resonate with them [9]. Consider the audience’s demographics, preferences, and expectations to create a presentation that captures their interest.

Select Media Channels

Choose appropriate multimedia channels, such as GIFs, videos, infographics, and animated charts, per the defined objectives. Different media channels convey information in distinct ways. Selecting the right ones enhances the overall impact of the presentation. Otherwise, the presenter can learn about design ideas in detail from SlideModel.

Write the Presentation Story

Develop a structured storyboard outlining the sequence of content, visuals, and multimedia elements. The story should have a logical flow. It captures the audience’s attention and maintains their interest throughout the presentation.

Select a SlideModel Template

Use a SlideModel template to maintain consistency and professionalism in design, including fonts, colors, and layout. Templates provide a cohesive visual identity. These templates reinforce the message and facilitate a clear understanding of the content. There are plenty of templates available that can assist in creating a multimedia presentation.

Create Narrations or Captions

Develop concise and focused content that supports the key message. This contributes to the overall narrative. Narrations provide spoken explanations, while captions offer written context. Narrations or captions should complement the visuals. They provide context and enhance the audience’s understanding.

Create Deliverables

Deliverables include the finalized presentation file. It ensures compatibility with the chosen presentation software. Generate deliverables for the multimedia presentation. Optimize files for seamless integration and playback. Pay attention to file sizes and formats.

Transitions and Timings

Incorporate smooth slide transitions for a seamless flow between content. Avoid excessive transitions that may distract from the message. Set appropriate timings to maintain a well-paced presentation. Keep the audience engaged.

Speaker Notes

Prepare speaker notes to guide the presenter during the delivery. Attention must be paid to timing and the use of multimedia elements. Speaker notes serve as a roadmap. It ensures a confident and well-timed presentation.

How to Deliver a Multimedia Presentation

Delivering a multimedia presentation with impact involves a strategic approach.

Testing Presentation on Arrival

Prioritize testing upon arrival to prevent any technical inconveniences. Verify the compatibility of multimedia elements and the presentation software with the venue’s system. A smooth technical setup is essential for a flawless multimedia presentation.

Timing of Multimedia Elements

Study the timing of multimedia elements.  Especially when introducing videos. Allocate time for a Q&A session post-presentation. This strategic timing ensures audience commitment, thus providing a platform for clarifications and discussions.

Avoid Inconsistent Perceptual Mediums

Leverage various perceptual channels, like hearing and vision, to enhance comprehension. Clarify infographics through spoken explanations. Steer clear of concurrent speech and sound sources to prevent interference and distractions. Seamless integration of multiple media sources is paramount for an effective presentation [10].

Professional Tone

Uphold a professional and authoritative tone throughout the presentation. Stay away from overly casual language to underscore the gravity of your message. Opt for a direct approach, aligning with the formality expected in a multimedia presentation.

Body Language

Pay attention to your body language, a critical aspect of multimedia presentations. Show confident and open postures. It reinforces the verbal communication. Effective body language contributes to the audience’s understanding.

Strategic Pauses for Multimedia Absorption

Introduce strategic pauses at key junctures to allow the audience to absorb multimedia information. Recognize that multimedia elements often require additional processing time. Strategic breaks enhance understanding. This prevents information overload and ensures a smooth flow throughout the presentation.

Visual Commitment through Multimedia

Pay close attention to the effective use of multimedia elements. Use body language to complement multimedia content. It will enhance the audience’s connection with the presentation. Effective visual engagement is crucial for a successful multimedia delivery.

1. Pitch Deck for Multimedia Presentation PowerPoint Template

If you are looking for multimedia presentation examples, in this article, we used one slide of this investor pitch deck to showcase why graphics matter in first impressions. Customize this presentation template to meet the requirements of your company; it just takes a couple of clicks!

Use This Template

2. Multimedia Annual Report PowerPoint & Google Slides Template

Rather than delivering a plain MS Excel sheet, create your report presentation by using this presentation on multimedia format template. Entirely customizable, you can adapt the presentation theme to any color scheme you choose. Download it today and make your annual report presentation the highlight of this year!

3. CV Template for Interview Meetings with Multimedia Effects

Long gone are the days in which resumes were a blank piece of paper with text and a bad-quality photo. Impress recruiters with a well-designed curriculum vitae by harnessing the advantages of multimedia presentations.

4. Collection of Infographic PPT Templates for Multimedia Presentations

For those who don’t know where to start with infographics, this slide deck has it all. Bubbles, demographics, iceberg metaphor, funnels, and more. Access now and customize the graphics in this high-quality infographics template for PowerPoint – fully compatible with Google Slides and Keynote.

Multimedia presentations are at the forefront of the transformation of public speaking. Using various mediums, presenters create engaging experiences for their audience. Integrating multimedia elements in business or academia raises presentations to new heights.

[1] Li, Z.N., Drew, M.S. and Liu, J., 2004. Fundamentals of multimedia (pp. 253-265). Upper Saddle River (NJ): Pearson Prentice Hall. https://www.goodreads.com/book/show/57105399-fundamentals-of-multimedia

[2] Bowen, C., 2017. Grammar of the Edit . Routledge. https://www.goodreads.com/en/book/show/546377

[3] Siricharoen, W.V., 2013, May. Infographics: the new communication tools in digital age. In The international conference on e-technologies and business on the web (ebw2013) (Vol. 169174). https://www.researchgate.net/profile/Waralak-Siricharoen/publication/256504130_Infographics_the_new_communication_tools_in_digital_age/links/0c9605232e6f666b1f000000/Infographics-the-new-communication-tools-in-digital-age.pdf

[4] Malhotra, R. and Verma, N., 2020. An impact of using multimedia presentations on engineering education. Procedia Computer Science , 172 , pp.71-76.

[5] Pavithra, A., Aathilingam, M. and Prakash, S.M., 2018. Multimedia and its applications. International journal for research & development in technology , 10 (5), pp.271-276.

[6] Henmon, V.A.C., 1912. The relation between mode of presentation and retention. Psychological Review , 19 (2), p.79. https://ia600708.us.archive.org/view_archive.php?archive=/28/items/crossref-pre-1923-scholarly-works/10.1037%252Fh0072137.zip&file=10.1037%252Fh0072813.pdf

[7] Saini, G. and Baba, M.M., 2023. Psychological expedient of multimedia in blended learning and metamemory satisfaction. The Learning Organization . https://www.emerald.com/insight/content/doi/10.1108/TLO-11-2022-0130/full/html

[8] Lauer, C., 2009. Contending with terms: “Multimodal” and “multimedia” in the academic and public spheres. Computers and composition , 26 (4), pp.225-239. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=1dd08158225c41e82243a7efe74e61c140293775

[9] Hosseini, Z. and Kamal, A., 2013. How to design effective multimedia presentations. In 7th International Symposium on Advances in Science and Technology (7th SASTech 2013) Pp (pp. 7-8).

[10] Sutcliffe, A.G., 1999. A design method for effective information delivery in multimedia presentations. New review of hypermedia and multimedia, 5(1), pp.29-58. https://doi.org/10.1080/13614569908914707

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Tips and Tools for Crafting a Multimedia Presentation

If you’re reading this blog, there’s a good chance you’ve given a presentation before. There’s also a good chance you’ve been on the receiving end of a presentation. Presentations are effective ways to teach, sell, and share ideas—the list is endless. Not all presentations are good, though—and when you’re in the midst of a bad one, it’s easy to tell.

With the right tools and dedicated time for editing, revising, and practicing, a multimedia presentation has the potential to take the topic at hand to new heights.

Let’s find out how.

What is a Multimedia Presentation?

Much like the name suggests, a multimedia presentation is a presentation featuring multiple (multi) types of media. A few examples of media types include videos, GIFs, animations, audio, or photos.

At first reference, you might automatically equate a multimedia presentation with a PowerPoint. While PowerPoint is a valuable tool for creating a multimedia presentation, not all PowerPoints are multimedia presentations. 

A multimedia presentation is effective because it uses different types of media to engage an audience and ultimately communicate. Whether it’s a lesson, a pitch, a complex idea, or even a data set, multimedia presentations are an effective way to capture and maintain the attention of your target audience. 

Multimedia Presentations: 3 Common Examples

In order to deliver an effective multimedia presentation, it’s important to consider what you’re trying to convey and which media type and format works best.

Here are three of the most common examples of multimedia presentations and how they can be used. 

Example 1: Video

Video is a captivating way to transform information. Using video in a presentation can add context to an idea or even bring a theory to life through a visual example.

Adding video can also be effective in any education setting where a teacher or professor is seeking to increase in-class engagement . In fact, according to a study published in Innovations in Pharmacy , students reported higher in-class attention levels when a multimedia presentation was used for a class lecture rather than a traditional “chalk and talk” lecture.

Incorporating multimedia presentations into the classroom doesn’t just improve class engagement—it also gives students the opportunity to learn in whichever style works best for them .

The same goes for professional presentations. Videos can keep your audience attentive, boost retention, and make your points crystal clear. That’s because videos disrupt the monotonous structure of a typical meeting, which so often lead to disengagement and lack of attention.

Example 2: Animations and GIFs

In a new era of remote pitches and virtual demos, sales teams that once relied on a team, an oral presentation, and a basic slide deck have to get creative.

Presentation videos are one way that sales teams across industries are reshaping the traditional pitch. A great way to get creative with presentation videos is by adding in animations or GIFs to help articulate your key points.

A well-placed animation or GIF can create a natural pause in your presentation for quick reflection or needed break. It can also make your pitch more personable—and persuasive. If you’re presenting with a slide deck that includes other forms of media, an animation can help bring greater clarity to a complex process and break down complicated concepts.

Example 3: Graphs and Charts

Massive amounts of data can be incredibly helpful when solving a complex problem. It can also be difficult to present effectively.

For example, you might be able to identify a particular pattern or trend in a data set from first glance. However, your audience may not share your skillset and feel confused or overwhelmed by large data sets in your presentation.

Data visualization is important because it makes data easier to understand and pull insights from. Data visualization tools take existing data and organize it into graphs, charts, or other visual tools.

Multimedia presentations can help data visualization come to life. You can incorporate interactive graphs, tables, charts, and maps into your presentation to get everyone on the same page. Or take it a step further and add animations to these visualizations to emphasize important data points.

Essential Tools for Multimedia Presentation Building

There are lots of different tools you can use to design your multimedia presentation and even create new media. While many tools are similar, it’s important to note that some are more advanced than others. Make sure you know your skill limitations ahead of time and select only the tools you feel comfortable using. 

Here are four of the most important tools for building a multimedia presentation. 

PowerPoint, Google Slides, Keynote

All three of these tools are the gold standard for creating a slide-deck style multimedia presentation. Similar in design and features, the differences between these three programs are subtle, and the only reason to use one over the other would be based on what you have access to. 

One of the biggest benefits of using any of these three programs is that they’re all easy to use. If you’re a beginner, you can select from a variety of pre-made templates and drag and drop your media directly into your slides. 

As a bonus, these three programs also have some animation features, allowing you to animate objects on a slide or add in some seamless transitions between slides. These programs are all also easy to export and share, so your audience can review your presentation whenever they need a refresher.

Adobe Creative Cloud

Adobe Creative Cloud is more advanced and could require some additional knowledge or training. The biggest benefit of Adobe Creative Cloud is that all of the different products can be used interchangeably. For example, if you’re working on a video presentation in Adobe Premiere, you can seamlessly import an animation or motion graphic you created in Adobe After Effects directly into your video project file.

Canva is a multi-use tool that combines the features of PowerPoint and a variety of Adobe Creative Cloud products. It’s designed for beginner to intermediate users, also offering pre-made templates. As a bonus, many of their plans are low-cost, and there’s a free option that anyone can use. 

Canva features include everything from slide-deck style presentation templates to video presentations, standalone videos, and even some basic data visualization. 

Data Visualization

While many of the tools above have some sort of basic data visualization functionality, there are tools out there specially designed for more advanced applications and audiences.

Tableau , for example, is one of the most advanced data visualization tools often used by data scientists and statisticians. Power BI is another similar tool that tends to be lower cost for most users and integrates with other Microsoft products. 

Both tools have similar features and provide a variety of visualization options, so you can present data in a way that allows your audience to analyze effectively or clearly see important insights.

5 Steps for Creating a Multimedia Presentation

Overall, creating a multimedia presentation is similar to planning and designing any other type of presentation. Here are five steps to crafting a multimedia presentation:

• Frame your story.
• Create an outline.
• Choose your tools.
• Start building and add media.
• Revise and edit.

Let’s dig into these steps a bit more. 

Step 1: Frame Your Story

In this Harvard Business Review article—which breaks down the process of developing a TED Talk —writer and TED curator Chris Anderson suggests starting with framing. 

There’s no way you can give a good talk unless you have something worth talking about. Conceptualizing and framing what you want to say is the most vital part of the preparation. Anderson

Planning out your journey is exactly where Anderson suggests the first part of any presentation planning should begin. Why? Because it forces you, the presenter, to think critically about who your audience is and what level of knowledge they may or may not have regarding your topic. 

Anderson’s other piece of advice on framing your story is to limit your scope. While you might have a ton of information you want to share, it’s important to narrow down your topic to only the things that can be explained, with particular attention to the things that can be explained and reinforced with different types of media. 

Step 2: Create an Outline

Once you have your concept and a rough idea of your journey in mind, it’s time to organize it into an outline. Think of your outline as a way to break down your topic into smaller, digestible pieces. Eventually, these smaller chunks will become the content for each of your presentation slides if you’re doing a slide-deck style presentation. If you’re not doing a slide presentation, these small pieces could also work well into a video storyboard.

Once your outline is finished, it’s time to go back and make note of any items that would benefit from additional media.

Here are a few examples of things to consider:

• Do you have large amounts of numbers you can visualize with an animated graphic?
• Is there a picture you can display to bring context to something you’re talking about?
• Do you have access to videos that show a theory or concept you’re talking about?
• Are there any product videos available that show your product in use?

These are only a few examples of areas where different types of media can help reinforce your point or act as engagement pieces if you’re in a more collaborative presentation setting . 

Step 3: Choose Your Tools

Selecting the correct tools can make presentation building easier and help you plan out the different forms of media you’ll include. 

As with all tools, be sure you’re familiar with the program you’re working with before you get started. If you’re not familiar with the program, check to see if you can find any resources to get up to speed on the basics, or reach out to a colleague or teammate to get assistance. 

Step 4: Start Building and Add Media

Now that you have your outline and you’ve selected the tools you’re going to use to build your multimedia presentation, it’s time to get started!

Use your outline to guide the creation of your multimedia presentation. For example, if you’re going to create a slide deck style presentation, begin populating your slides with necessary headers to guide your presentation from one section to the next. 

It might be helpful to sketch out the design of your slide layout and create boxes or placeholders where you’d like to add media. Once you’re finished, go back and add the different types of media to your slides.

Step 5: Revise and Edit

This sometimes overlooked step is often one of the most important steps in any presentation design process, not just multimedia presentation creation.

Think of it this way: Once you finish your presentation, consider it your first draft. Step away, take a day off, and then return with fresh eyes to review your original outline and ensure your transitions are effective. 

As a final note, don’t forget to check for typos and grammatical errors. There’s nothing worse than being mid-presentation and realizing, or being alerted to, a silly mistake that you could have easily fixed with a bit more attention to detail. 

Enhancing Your Multimedia Presentation with Vibe

Simply put, making a multimedia presentation takes time and effort. Luckily, a Vibe Board gives you additional tools to deliver better presentations with ease.

Vibe’s laser pointer and annotation tool means you can keep participants focused on what matters. You can also add notes or drawings to your presentation in real-time.

If you’re presenting with Vibe Canvas , participants can even interact with your presentation from their personal devices. After joining the Canvas, they can highlight a point they’d like you to discuss more, provide instant feedback, or add their questions to the board for a quick Q&A session after your presentation.

You can also transition through slides and play embedded media with your finger or using the Vibe stylus. 

Most importantly, you can collaborate with your participants from anywhere. Vibe is integrated with multiple video conferencing apps, which means you can present with confidence both in-person and remote. 

Speaking of integration, Vibe also seamlessly integrates with more than 100 apps , like PowerPoint, Canva and more. Check out Vibe today !

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Learn » Presentations » Multimedia Presentation

Multimedia Presentation

Table of contents, what is a multimedia presentation.

What makes a multimedia presentation different than the average PowerPoint, Prezi, or other presenter software, is the fact that a multimedia presentation incorporates both audio and visual elements to captivate an audience. It can be used for anything from lectures, trainings, presentations, or even marketing campaigns. Multimedia presentations can range from simple PowerPoint slideshows to complex video productions.

Other popular elements of a multimedia presentation  will range from stock photos, audio narration, background music, custom transition animations, animated icons , and even sound effects. While the setting and types of presentation may vary, the core purpose of the multimedia presentation is to deliver the message to a group or audience. 

Unlike a PowerPoint presentation however, the term “multimedia presentation” is more commonly used in the business or corporate setting. Companies will use them in trade show displays, explainer videos that demonstrate how their product or services is best suited for their customer. All multimedia presentations however start off in the same manner as a PowerPoint does, a blank canvas or document that outlines what content (text, photos, ideas)  must be presented by the time the presentation has finished.

(created for a past client)

Advantages of multimedia presentations

One of the major benefits of using a multimedia presentation is to allow for different types of learning styles. Auditory, visual, and kinesthetic learners all learn differently, so incorporating multiple types of multimedia will help ensure that everyone in the audience is able to comprehend your message.

Another advantage of using multimedia is that it keeps your audience engaged. If you have a longer presentation, visuals can help break up the monotony of simply talking and help keep listeners’ attention. Audio elements such as music and sound effects can also be effective in keeping a consistent flow to the presentation.

Developing an outline for a multimedia presentation

When creating an outline for your multimedia presentation, it’s important to start by identifying the key points that you want to make. This will serve as a roadmap for the rest of your presentation and ensure that each slide is structured in a way that makes sense in relation to the topic at hand.

You should also consider how many slides you’ll need and what kind of visuals you’ll be using. Will you be presenting images, videos, or something else? Once you have a basic outline of your presentation, you can start building out each slide.

optimizing content for maximum engagement

When it comes to multimedia presentations, clarity and conciseness are key. Each slide should communicate the main point quickly and effectively. Too much content or too many visuals can be overwhelming and make it difficult for your audience to comprehend the point you’re trying to make.

It’s also important to think about how the audio and visual elements of each slide will interact with one another. Listeners should be able to clearly hear what is being said, while visuals should be used to reinforce the audio. When done correctly, multimedia presentations create an immersive experience that engages your audience and helps them better understand and remember what they just heard.

how to create a multimedia presentation

If you already have a Powerpoint presentation, congrats! You’ve saved yourself some time as the content is already there. The most important aspect at the beginning is determining which headlines are to be paired with which text, everything else is secondary. 

PowerPoint and other presentation software creators can give you many ideas for the flow of the video presentation but they lack the custom animations and “pop” that a multimedia presentation can benefit from.

Take for example, the series of presentation images above. These look great from a layout-perspective but typically what these “out-of-the-box” software options will do is only enable you to click and the image will appear (sure, maybe it’s a dissolve or flash animation but remember, everyone else is doing this as well).

Multimedia presentation software

If you or someone you know has access to the Adobe Creative Suite, I  highly recommend using this first and foremost. If not, Adobe After Effects will be powerful enough to get you up and running with animations, unique backgrounds and the best part is you can import all your own images. 

While this is not a tutorial on how to use After Effects, some of the nifty things you can do is animate your logo as the intro. This is one component of presentations that I often find people overlook. Having a solid intro (5-10 seconds max) can give your video presentation that “branded feel.” Attached here is one I created for REMAX Brokerage. 

What are common multimedia components

In a multimedia presentation, several components work together to convey the main topic and points. To help the end user better consume the message, components that are frequently found in a multimedia presentation are:

• Transitions

Let’s take a look at each one below…

Even if you opt to present a multimedia presentation vs. a written report, it is beneficial to include at least some text. There can’t be any presentation whether simple or multimedia which doesn’t contain text, simply because audience members benefit from a diverse set of data inputs (i.e. audio, visual, kinetic). That is why the text is a basic component of multimedia presentation. However, text can take several forms in multimedia presentations such as headlines, features list, and more. It does not have to be paragraphs that can be daunting to read.

Images and Photos:

Images (whether your own or stock photos) can be a great benefit to the overall presentation. I believe the saying goes “a picture tells 1000 words…” while this is certainly true, keep in mind that all components of a multimedia or video presentation should be used to support the other elements. Too much of a good thing can be just that…too much. 

image resolution

Choosing images and videos for your multimedia presentation is only half the battle. You also need to make sure that these visuals are of high enough quality for your audience to be able to enjoy them. Image resolution is an important factor in multimedia presentations – using images or videos with low resolution can make them look blurry and low-quality, which can ruin the overall effect of your presentation.

Background music and vocal narration are two other elements that can help bring a presentation to life. Music can not only help an audience pay more attention to the overall presentation but give it a bit more “pop.”

Animated Icons:

Animated Icons within multimedia presentations typically render as video or GIF format . If you’re using a popular presentation software such as PowerPoint, dragging and dropping (or uploading) is one of the easiest ways to quickly add some dynamic movement. Below are a few animations icons for customization. (change colors, dimensions, format, etc.):

What Is The Most Important Aspect of a Multimedia Presentation

The most important aspect of a multimedia presentation is the message it’s trying to convey. It’s all too easy to get caught up in picking visuals and planning out slides, but without a clear message, your presentation won’t be effective.

Make sure that each slide serves a purpose and helps drive home the main point you are trying to make. This will ensure that your presentation leaves a lasting impression on your audience and helps them get the most out of what you’re trying to say.

Data Infographics & Animated Charts

Animated charts and graphs are a great way to help showcase your information and message. Even if you are not using a video format for your entire presentation, i.e. using something like PowerPoint, you can embed video infographics and GIFs inside your presentation. Considerations for your animated graphs can be:

• Dimensions of graph
• Format (GIF vs. Video)
• Length of Animation
• Image to Text Ratio

is a powerpoint a multimedia presentation

A Powerpoint presentation can indeed be considered a multimedia presentation, as it can include both visual and audio elements. However, for a Powerpoint to truly be considered a multimedia presentation, the visuals should work together with the audio in order to create an immersive experience that engages your audience.

Where are video presentations used

There is wide use of multimedia presentations in business and corporate events. Various training programs take place in offices and organizations where multimedia presentations play a vital role. Video training and internal communication has benefited from the use of media and video presentations because let’s face it…reading through TPS reports all day can become quite straining on the mind. 

From video advertisements, conferencing, classes, and workshops, these presentations can help you in better representing your brand and business. 

final multimedia design tips

The best multimedia presentations are those that capture the attention of their audience and keep them engaged throughout. To create a successful multimedia presentation, it’s important to consider key factors such as content structure, visuals, audio-visual interaction, color palettes, and image resolution. With these tips in mind, you’ll be well on your way to creating an effective multimedia presentation that packs a punch.

If you’re looking to have a custom quote for your project or brainstorm some ideas feel free to get in touch using the button below. 

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• Presentation

What is a multimedia presentation? – A complete guide

• February 18, 2023

The footprint of technology can be seen in every home and work today. Using laptops and computers to create presentations to share data and information or present a product with others is an ordinary task nowadays. It’s an effective communication method for delivering your idea, message, and targeted information to audiences.

Multimedia presentation is one of the most used and powerful tools for Presentation design services . You can combine images and videos with audio and animations to present a new multi-sensory experience for your audiences. In this blog post, we are going to introduce what is multimedia presentations , their definitions, how to make one, and some multimedia presentation examples to understand it better.

Table of Contents

Multimedia presentation meaning

A multimedia presentation can be explained as a presentation including information and data that is presented by video, images, and animation, or a digital presentation that includes audio, narration, music, and sound effects to deliver your messages to the audience.

You can create introductory multimedia presentation examples with Microsoft PowerPoint and Google Slides. Also, more creative and modern tools are available to help you make even better presentations.

Why do you need to do a Multimedia Presentation?

• Multimedia presentation expands the technology skills · 
• It brings the opportunity to present updated technologies 
• To make an interesting/appealing presentation it creates creative challenges
• Multimedia presentations have a unique competition

What are various types of multimedia presentations?

People are familiar with multimedia and whatever means like it. There are many types of multimedia presentations . Here are some of the best multimedia presentations that can combine with text in your slides: Photos, Video, Music and other audio effects, Infographics, Animation, GIFs, Surveys, Screenshots, Logos, icons, and other graphics.

How do you choose the correct multimedia presentation?

When developing a digital-text presentation, one must pick up suitable multimedia components that are relevant to your presentation topic. Multimedia used appropriately enables the message to be expressed meaningfully, creating understanding and keeping the audience interested. Consider the following factors when selecting multimedia for your presentation:

• Content relevance: does the content you are using fit your message?
• Audio enhancement: does the quality of audio complement your content?
• Data visualization: can you simplify complex data with the visualization?
• Multimedia integration: Can all elements work together and be related?
• Accessibility considerations: is it accessible to everyone to use and understand it?
• Technical feasibility: Will you manage to present your prepared speech effectively?

What makes a multimedia presentation effective?

An effective multimedia presentation is not just adding a video or animation to your presentation; it’s about building a story. Your presentation must shine in front of your audience and grab their attention before delivering your message. We believe that the best way to make this happen is if you prepare an excellent ‘hook’ for your presentation.

Just like a good book captivates your audience so they cannot put it down or even want more of it. Those ones have long been gone where there was a need to rely on just text and simple graphics alone to develop presentations. Nowadays, it is possible for anyone to use an amalgamation of audio, video, and pictures when addressing any audience to be effective.

Common multimedia presentation examples

You can use videos to enhance information. The video can also be used in different types of multimedia presentations to add context or bring a theory to life using visual examples.

Voice narration

You can use recorded voices and voice narration in your multi media presentation to influence your audience with different methods than regular ones.

Animations and GIFs

Sales teams no longer depend on their team to present an oral presentation. Instead, they can use remote pitching.

Graphs and charts

A multimedia presentation is an excellent way to solve complex problems that require close examination of large amounts of data. Charts and graphs often enhance these multimedia presentations.

How to Create a Multimedia Presentation?

You need to use the right presentation tools in multimedia based on your needs. These are simple and easy steps in the tutorial here:

1-Define what is the aim or goal of your multimedia presentation

Firstly, you should find out clearly what it is that will be presented and also why. Ensure that everything is in place concerning the necessary material to be arranged in a manner that facilitates composition.

2-Use visuals to plan your content

With everything planned for and all your content prepared for the slide deck, it’s time to develop an outline. When developing your outline, consider how this may involve different media and be improved.

3-Pick a slide layout/template and develop your contents

Go to your presentation tools in multimedia , choose a theme, select a background color or image for slides, and then go ahead and open whichever presentation tool you’re planning to make use of to locate an ideally suited presentation template meant for your task. There is a variety ranging from ready-made presentations to slide libraries available in various designs. 

For a multimedia presentation, select one from slide libraries. Presentation themes are also known as slide libraries. For example, you can use Visme or Canva presentation themes.

4-Add multimedia content

By now, your presentation should appear to be smart but static. We want to make this interesting, so let’s throw in some fun multimedia presentation devices.

You can use outline and visualization idea sketches by write a short note on adding multimedia contents & printing slides . Keep in mind and do not overload the slides with too many types of media. It won’t work. In order to maintain a balance, one should aim at two or three types of media scattered throughout the presentation.

5-Review, re-edit, and share it

When it’s done, now you should make a review of your presentation. This stage is where you should check everything after you have added all your content, including regular and multimedia. Click on “present” in your used tool to read through your presentation as an observer would see it. Write down anything that appears wrong or incomplete every time you finish looking at a specific slide. Revise the same slides accordingly until you feel your presentation is perfect.

Tips to create an effective multimedia presentation

Choose the right media.

In making a multimedia presentation, you need to specify one appropriate form of media to convey every item of information that you would like communicated. One example might be that while describing a complicated idea, consider using a video or animation. In the case of simple fact communication, choose a text or image.

Keep it balanced

Provide not more than two media for your presentation. Your audience may find it overwhelming if you give them too much media. Thus, you should use various types of media and use them little by little in your presentation.

Use high-quality media

Ensure that you have good-quality media in your presentation. Therefore, one should use transparent pictures and clips and record high-quality sound.

Keep It Short and simple

Avoid overcrowding your slides. The images and text need to be limited. This is because if it is too much, it becomes impossible to read. On average, audiences can pay attention to a presentation season of about 20 minutes. In that case, keep in mind in the presentation less is more. The duration of your presentation should not exceed 15 minutes.

Practice your presentation repeatedly before presenting it. By practicing your PowerPoint presentation, you will be able to deliver your presentation at the right time and deliver your message without any hitches.

Best Presentation Tools in Multimedia

Normally, you would require several software packages specifically designed for making a multimedia presentation. Presenter Maker by Visme is a great choice if you want multi-purpose software.

This means that at all times, users could choose to build multimedia presentations, which may involve animation, voiceover, or video presentation.

Canva integrates several key elements of PowerPoint into some of these Adobe Creative Cloud programs. It is appropriate for intermediates to experts. Their plans are also cheap for many people, while a free plan is available for everyone.

People can also use a program known as Keynote, which is a product of Apple, in order to craft multimedia presentations. It is simple and very user-friendly, with a presentation font size that will allow you to create an impressive show.

4-Microsoft PowerPoint

Microsoft PowerPoint is the most known and popular free tool for creating presentations. It’s easy to use PowerPoint presentations, and it would be a good choice for beginners. 

5-Google Slides

Slide is a free online tool from Google. Google Slides allows users to create presentations using text, images, charts, and graphs all in one place and its have new feature like Google Slides on smart TV .

The evolution of multimedia presentation s has created a new communication channel in which people have learned to share ideas, disseminate, and communicate data. Audiences enjoy the different feelings of multimedia presentations integrated with multiple media elements such as text, images, audio clips, videos, and animations for more profitable retention and impact on their minds. These include educational, business marketing, and entertainment presentations. Such tools are highly functional, as they help attract viewers and stick in their minds anywhere. The emergence of multimedia presentations, coupled with technological advancement, will offer increasingly dynamic means of communicating with and engaging with global audiences worldwide.

What is a multimedia presentation vs a presentation?

A multimedia presentation is exactly what it says: a visual presentation that uses multiple media. A multimedia presentation is different from a static presentation. It uses motion, sound, and interactive elements.

Why is multimedia presentation important?

Multimedia content can be used to enhance and vary the learning process and improve knowledge retention. Video education can give students more ways to interact with the material. Students around the globe can access video content.

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The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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10.3: Media to Use for Presentation Aids

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Learning Objectives

• Understand the range of media choices for presentation aids.
• Identify advantages and disadvantages of different presentation aid media.
• Explain the role of careful planning and good execution when using presentation aids.

The venue of your speech should suggest the appropriate selection of presentation aids. In your classroom, you have several choices, including some that omit technology. If you are speaking in a large auditorium, you will almost certainly need to use technology to project text and images on a large screen.

Many students feel that they lack the artistic skills to render their own graphics, so they opt to use copyright-free graphics on their presentation aids. You may do this as long as you use images that are created in a consistent style. For instance, you should not combine realistic renderings with cartoons unless there is a clear and compelling reason to do so. Being selective in this way will result in a sequence of presentation aids that look like a coherent set, thereby enhancing your professionalism.

In keeping with careful choices and effective design, we also have to do a good job in executing presentation aids. They should never look hastily made, dirty, battered, or disorganized. They do not have to be fancy, but they do need to look professional. In this section we will discuss the major types of media that can be used for presentation aids, which include computer-based media, audiovisual media, and low-tech media.

Computer-Based Media

In most careers in business, industry, and other professions for which students are preparing themselves, computer-based presentation aids are the norm today. Whether the context is a weekly department meeting in a small conference room or an annual convention in a huge amphitheater, speakers are expected to be comfortable with using PowerPoint or other similar software to create and display presentation aids.

If your public speaking course meets in a smart classroom, you have probably had the opportunity to see the computer system in action. Many such systems today are nimble and easy to use. Still, “easy” is a relative term. Don’t take for granted someone else’s advice that “it’s really self-explanatory”—instead, make sure to practice ahead of time. It is also wise to be prepared for technical problems, which can happen to even the most sophisticated computer users. When Steve Jobs, CEO of Apple and cofounder of Pixar, introduced a new iPhone 4 in June, 2010, his own visual presentation froze (Macworld, 2010). The irony of a high-tech guru’s technology not working at a public presentation did not escape the notice of news organizations.

The world was first introduced to computer presentations back in the 1970s, but these software packages were expensive and needed highly trained technicians to operate the programs. Today, there are a number of presentation software programs that are free or relatively inexpensive and that can be learned quickly by nonspecialists. Table 15.1 “Presentation Software Packages” lists several of these.

Table 15.1 Presentation Software Packages

In addition to becoming more readily accessible, presentation software has become more flexible over the years. As recently as the mid-2000s, critics such as the eminent graphic expert and NASA consultant Edward Tufte charged that PowerPoint’s tendency to force the user to put a certain number of bullet points on each slide in a certain format was a serious threat to the accurate presentation of data. As Tufte put it, “the rigid slide-by-slide hierarchies, indifferent to content, slice and dice the evidence into arbitrary compartments, producing an anti-narrative with choppy continuity” (Tufte, 2005). Tufte argues that poor decision making, such as was involved with the 2003 space shuttle Columbia disaster, may have been related to the shortcomings of such presentation aids in NASA meetings. While more recent versions of PowerPoint and similar programs allow much more creative freedom in designing slides, this freedom comes with a responsibility—the user needs to take responsibility for using the technology to support the speech and not get carried away with the many special effects the software is capable of producing.

What this boils down to is observing the universal principles of good design, which include unity, emphasis or focal point, scale and proportion, balance, and rhythm (Lauer & Pentak, 2000). As we’ve mentioned earlier, it’s generally best to use a single font for the text on your visuals so that they look like a unified set. In terms of scale or proportion, it is essential to make sure the information is large enough for the audience to see; and since the display size may vary according to the monitor you are using, this is another reason for practicing in advance with the equipment you intend to use. The rhythm of your slide display should be reasonably consistent—you would not want to display a dozen different slides in the first minute of a five-minute presentation and then display only one slide per minute for the rest of the speech.

In addition to presentation software such as PowerPoint, speakers sometimes have access to interactive computer-based presentation aids. These are often called “clickers”—handheld units that audience members hold and that are connected to a monitor to which the speaker has access. These interactive aids are useful for tracking audience responses to questions, and they have the advantage over asking for a show of hands in that they can be anonymous. A number of instructors in various courses use “clickers” in their classrooms.

Using computer-based aids in a speech brings up a few logistical considerations. In some venues, you may need to stand behind a high-tech console to operate the computer. You need to be aware that this will physically isolate you from the audience you with whom you are trying to establish a relationship in your speech. When you stand behind presentation equipment, you may feel really comfortable, but you end up limiting your nonverbal interaction with your audience.

If your classroom is not equipped with a computer and you want to use presentation software media in your speech, you may of course bring your computer, or you may be able to schedule the delivery of a computer cart to your classroom. In either case, check with your instructor about the advance preparations that will be needed. At some schools, there are very few computer carts, so it is important to reserve one well in advance. You will also want to see if you can gain access to one ahead of time to practice and familiarize yourself with the necessary passwords and commands to make your slides run properly. On the day of your speech, be sure to arrive early enough to test out the equipment before class begins.

Audiovisual Media

Although audio and video clips are often computer-based, they can be (and, in past decades, always were) used without a computer.

Audio presentation aids are useful for illustrating musical themes. For instance, if you’re speaking about how the Polish composer Frederick Chopin was inspired by the sounds of nature, you can convey that meaning only through playing an example. If you have a smart classroom, you may be able to use it to play an MP3. Alternatively, you may need to bring your music player. In that case, be sure the speakers in the room are up to the job. The people in the back of the room must be able to hear it, and the speakers must not sound distorted when you turn the volume up.

Video that clarifies, explains, amplifies, emphasizes, or illustrates a key concept in your speech is appropriate, as long as you do not rely on it to do your presentation for you. There are several things you must do. First, identify a specific section of video that delivers meaning. Second, “cue up” the video so that you can just pop it into the player, and it will begin at the right place. Third, tell your audience where the footage comes from. You can tell your audience, for instance, that you are showing them an example from the 1985 BBC documentary titled “In Search of the Trojan War.” Fourth, tell your audience why you’re showing the footage. For instance, you can tell them, “This is an example of storytelling in the Bardic tradition.” You can interrupt or mute the video to make a comment about it, but your total footage should not use more than 20 percent of the time for your speech.

Low-Tech Media

In some speaking situations, of course, computer technology is not available. Even if you have ready access to technology, there will be contexts where computer-based presentation aids are unnecessary or even counterproductive. And in still other contexts, computer-based media may be accompanied by low-tech presentation aids. One of the advantages of low-tech media is that they are very predictable. There’s little that can interfere with using them. Additionally, they can be inexpensive to produce. However, unlike digital media, they can be prone to physical damage in the form of smudges, scratches, dents, and rips. It can be difficult to keep them professional looking if you have to carry them through a rainstorm or blizzard, so you will need to take steps to protect them as you transport them to the speech location. Let’s examine some of the low-tech media that you might use with a speech.

Chalk or Dry-Erase Board

If you use a chalkboard or dry-erase board you are not using a prepared presentation aid . Your failure to prepare visuals ahead of time can be interpreted in several ways, mostly negative. If other speakers carefully design, produce, and use attractive visual aids, yours will stand out by contrast. You will be seen as the speaker who does not take the time to prepare even a simple aid. Do not use a chalkboard or marker board and pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effectively. Typically, these speakers use the chalk or dry-erase board for interactive components of a speech. For example, maybe you’re giving a speech in front of a group of executives. You may have a PowerPoint all prepared, but at various points in your speech you want to get your audience’s responses. Chalk or dry-erase boards are very useful when you want to visually show information that you are receiving from your audience. If you ever use a chalk or dry-erase board, follow these three simple rules:

• Write large enough so that everyone in the room can see.
• Print legibly; don’t write in cursive script.
• Write short phrases; don’t take time to write complete sentences.

It is also worth mentioning that some classrooms and business conference rooms are equipped with smartboards, or digitally enhanced whiteboards. On a smartboard you can bring up prepared visuals and then modify them as you would a chalk or dry-erase board. The advantage is that you can keep a digital record of what was written for future reference. However, as with other technology-based media, smartboards may be prone to unexpected technical problems, and they require training and practice to be used properly.

A flipchart is useful when you’re trying to convey change over a number of steps. For instance, you could use a prepared flipchart to show dramatic population shifts on maps. In such a case, you should prepare highly visible, identical maps on three of the pages so that only the data will change from page to page. Each page should be neatly titled, and you should actively point out the areas of change on each page. You could also use a flip chart to show stages in the growth and development of the malaria-bearing mosquito. Again, you should label each page, making an effort to give the pages a consistent look.

Organize your flip chart in such a way that you flip pages in one direction only, front to back. It will be difficult to flip large pages without damaging them, and if you also have to “back up” and “skip forward,” your presentation will look awkward and disorganized. Pages will get damaged, and your audience will be able to hear each rip.

In addition, most flip charts need to be propped up on an easel of some sort. If you arrive for your speech only to find that the easel in the classroom has disappeared, you will need to rig up another system that allows you to flip the pages.

Poster Board or Foam Board

Foam board consists of a thin sheet of Styrofoam with heavy paper bonded to both surfaces. It is a lightweight, inexpensive foundation for information, and it will stand on its own when placed in an easel without curling under at the bottom edge. Poster board tends to be cheaper than foam board, but it is flimsier, more vulnerable to damage, and can’t stand on its own.

If you plan to paste labels or paragraphs of text to foam or poster board, for a professional look you should make sure the color of the poster board matches the color of the paper you will paste on. You will also want to choose a color that allows for easy visual contrast so your audience can see it, and it must be a color that’s appropriate for the topic. For instance, hot pink would be the wrong color on a poster for a speech about the Protestant Reformation.

Avoid producing a presentation aid that looks like you simply cut pictures out of magazines and pasted them on. Slapping some text and images on a board looks unprofessional and will not be viewed as credible or effective. Instead, when creating a poster you need to take the time to think about how you are going to lay out your aid and make it look professional. You do not have to spend lots of money to make a very sleek and professional-looking poster.

Some schools also have access to expensive, full-color poster printers where you can create large poster for pasting on a foam board. In the real world of public speaking, most speakers rely on the creation of professional posters using a full-color poster printer. Typically, posters are sketched out and then designed on a computer using a program like Microsoft PowerPoint or Publisher (these both have the option of selecting the size of the printed area).

Handouts are appropriate for delivering information that audience members can take away with them. As we will see, handouts require a great deal of management if they are to contribute to your credibility as a speaker.

First, make sure to bring enough copies of the handout for each audience member to get one. Having to share or look on with one’s neighbor does not contribute to a professional image. Under no circumstances should you ever provide a single copy of a handout to pass around. There are several reasons this is a bad idea. You will have no control over the speed at which it circulates, or the direction it goes. Moreover, only one listener will be holding it while you’re making your point about it and by the time most people see it they will have forgotten why they need to see it. In some case, it might not even reach everybody by the end of your speech. Finally, listeners could still be passing your handout around during the next speaker’s speech.

There are three possible times to distribute handouts: before you begin your speech, during the speech, and after your speech is over. Naturally, if you need your listeners to follow along in a handout, you will need to distribute it before your speech begins. If you have access to the room ahead of time, place a copy of the handout on each seat in the audience. If not, ask a volunteer to distribute them as quickly as possible while you prepare to begin speaking. If the handout is a “takeaway,” leave it on a table near the door so that those audience members who are interested can take one on their way out; in this case, don’t forget to tell them to do so as you conclude your speech. It is almost never appropriate to distribute handouts during your speech, as it is distracting and interrupts the pace of your presentation.

Like other presentation aids, handouts should include only the necessary information to support your points, and that information should be organized in such a way that listeners will be able to understand it. For example, in a speech about how new health care legislation will affect small business owners in your state, a good handout might summarize key effects of the legislation and include the names of state agencies with their web addresses where audience members can request more detailed information.

If your handout is designed for your audience to follow along, you should tell them so. State that you will be referring to specific information during the speech. Then, as you’re presenting your speech, ask your audience to look, for example, at the second line in the first cluster of information. Read that line out loud and then go on to explain its meaning.

As with any presentation aid, handouts are not a substitute for a well-prepared speech. Ask yourself what information your audience really needs to be able to take with them and how it can be presented on the page in the most useful and engaging way possible.

Key Takeaways

• Speakers in professional contexts are expected to be familiar with presentation software, such as PowerPoint.
• Computer-based media can produce very professional-looking presentation aids, but as with any other media, the universal principles of good design apply.
• Speakers using computer-based media need to practice ahead of time with the computer they intend to use in the speech.
• Each presentation aid vehicle has advantages and disadvantages. As such, speakers need to think through the use of visual aids and select the most appropriate ones for their individual speeches.
• Every presentation aid should be created with careful attention to content and appearance.

Figure 15.20

• How would you change it?
• What kind of presentation aids might you use in a speech on the health benefits of laughter? Why might these be good choice?

Lauer, D. A., & Pentak, S. (2000). Design basics (5th ed.). Fort Worth, TX: Harcourt College Publishers.

Macworld. (2010, June 7). WWDC: Steve Jobs’ iPhone 4 launch glitches [Video file]. Retrieved from http://www.youtube.com/watch?v=yoqh27E6OuU

Tufte, E. (2005, September 6). PowerPoint does rocket science—and better techniques for technical reports [Online forum]. Retrieved from http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB&topic_id=1

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8 Types of Presentations and Examples of When You Can Use Them

Presentations help you communicate ideas in a simple way that sticks with your target audience. here’s what you need to know to have success with all types of presentations..

For your presentation to be effective, you need to choose the right format and recognize the nuances of each one. Here’s a look at eight types of presentations you can use to share your knowledge.

8 Types of Presentations

1. Providing Information

The primary purpose of any type of presentation is to provide information to an audience. The difference between this method and others is that there are many elements you have to consider in order to be effective. That includes slide design , talking points, and usually, a time limit.

2. Teaching

When you’re educating, use several examples to illustrate your points. If your audience doesn’t understand something you’re talking about, give them specific examples so they can see for themselves what you mean.

Repetition is key when you teach a new concept. It’s important to include a variety examples throughout your slide deck to reinforce your information. This helps combat your audience getting bored or tired from hearing the same thing over and over again.

3. Reporting

You can use presentations when reporting by showing research findings and conclusions. The most important thing to remember is that you need to design your slides to highlight your most critical data. That way, your audience will walk away understanding its high points.

It’s important to know your audience before you jump into your presentation and start selling. Research must be the first step of the process, so you can design a presentation that speaks to your people.

Also, be sure to not overwhelm yourself or others by packing too much information into one slide.

5. Problem-Solving

While it’s a less common use case, you can also use presentations to sort out problems. This is especially useful when you’re working with a team. It acts as a simple way to get everyone on the same page before making a decision.

6. Decision Making

Once you come to an agreement that something is an issue and discover some ways to solve it, there are still choices you need to make. You can use presentations to explore and explain different options before you finalize your next step forward.

7. Entertaining

Creating a presentation with entertainment in mind is a nice way to break up any potential monotony and deliver important information, at the same time.

The entertainment factor doesn’t necessarily have to be goofy or fun, but it should be compelling for the audience and capture their attention. Visuals are particularly important here.

8. Motivational

Stories are good tools for bringing any message home. Use personal anecdotes and examples that illustrate points. This will help people remember your message when they need it most, and it also makes it easier for the audience to connect with you.

3 Presentation Use Cases

Want to take your information and put it in presentation format for your audience? Before you start, use these examples to gain inspiration.

1. Business Presentation Examples

Business presentations don’t have to be boring. Take these tips to wow your colleagues and your audience. 

Conferences

There are many different companies and ideas competing for attention at conferences. Use storytelling and bold design choices to stand out.

Raising Awareness

Getting a new initiative going in an organization is no easy feat. Use a presentation to fill in stakeholders on what you want to do and get their approval.

Sales Decks

Selling has a direct impact on revenue goals, so it’s critical for your presentation to support that. Include questions, pain points, and supporting data to let your potential customers know you “get” them.

2. Presentation Ideas for Kids and Students

Education requires a lot of listening and absorbing information. Help kids and students show what they know with these presentation formats.

All About Them

For younger or new students, this is an easy presentation idea. They can create slides that explain details about themselves to learn the art of public speaking. It also helps their peers get to know them better.

Charts and Graphics

Facts and data play a key role in understanding a concept. However, keeping track of them all can be intimidating. Take them through the process of communicating complex ideas visually, with this presentation idea for students.

Storytelling

Stories are an important part of early learning but, eventually, we all learn there’s a place for stories outside of a book. Students and kids can create presentations that focus on this skill.

3. Virtual Presentation Ideas

Virtual presentations are more prevalent than ever, but engaging an audience when you aren’t in the same room isn’t easy.

If you’re sharing ideas with a group, make it interactive by giving a workshop-style presentation. Be sure to leave room to ask and answer questions, as well as save space for group discussions.

Ask Me Anything

The question and answer format is a popular presentation type, but you can add even more interest with slides. Use images, fonts , and colors that are on brand and increase engagement. 

Information and Gamification

Gamification results in 14% higher scores on skill-based assessments. To amplify people’s understanding of the concepts you present, use gamification throughout your slide deck.

How to Put Together Presentation Ideas without PowerPoint

If you’re looking for creative presentation ideas without PowerPoint , Shutterstock Create’s slideshow presentation maker is easy to use. Our designer-crafted templates are super-simple to customize and make your own in just a few clicks. 

We have thousands of graphics in a multitude of styles, shapes, and sizes you can use to create designs that others will notice. We also offer gorgeous stock photos to help you communicate exactly what you need to with each visual. Everyone has something to teach, now it’s your turn. Use these ideas to create all types of presentations and communicate effectively.

Need some more presentation inspo? We’ve got you covered:

• How to Make a Professional Video Presentation
• 10 Fun “Presentation Night” Ideas
• Google Slides vs. PowerPoint: Which Is Best to Make a Slideshow?

License this cover image via AlexandrWell .

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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What Are the Different Types of Media?

Media is the term we use to refer to different types of media that provide us with important information and knowledge. Media has always been part of our society, even when people used paintings and writings to share information.

Oct 23 2019 ● 7 min read

Table of Contents

Different types of media, print media, broadcasting media, internet media.

As time passed, people came up with different modes to provide news to the public. Based on the type of medium, their role may be different, but they all exist to communicate to the audience and affect their perceptions. Today, we don’t have to travel oceans or wait for a pigeon to get the latest news.

Here, you’ll learn a lot about today’s media falling under three main categories.

The goal of media is to convey an advertising message to the audience through the most appropriate media channel for their product.

In general, you can classify media in three main categories.

This type of news media used to be the only way of delivering information to the public. For the generations of the 80s and 90s, print media was the only media of entertain. People relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media includes:

• Newspapers – printed and distributed on a daily or weekly basis. They include news related to sports, politics, technology, science, local news, national news, international news, birth notices, as well as entertainment news related to fashion, celebrities, and movies. Today’s parents grew up with this type of printed media.
• Magazines – printed on a weekly, monthly, quarterly, or annual basis. It contains information about finance, food, lifestyle, fashion, sports, etc.
• Books – focused on a particular topic or subject, giving the reader a chance to spread their knowledge about their favorite topic.
• Banners – used to advertise a company’s services and products, hung on easily-noticed sights to attract people’s attention.
• Billboards – huge advertisements created with the help of computers. Their goal is to attract people passing by.
• Brochures – a type of booklet that includes everything about one company – its products, services, terms and conditions, contact details, address, etc. These online brochures are either distributed with the newspapers or hand over to people.
• Flyers – used mostly by small companies due to the low cost of advertising. They contain the basic information about a company, their name, logo , service or product, and contact information, and they are distributed in public areas.

Broadcasting media includes videos, audios, or written content that provides important or entertaining information shared by different methods:

• Television – in the past, there were a few channels sharing various types of content, whereas now we have hundreds of TV channels to choose from. Each channel delivers a different type of content, so you have a separate channel for news, drama, movies, sports, animation, nature, travel, politics, cartoon, and religion. It’s the number one broadcasting media due to its reach to the audience.
• Radio – uses radio waves to transmit entertaining, informative, and educative content to the public. Due to its high reach to the audience, radio is widely used for advertising products and services. Radio is one of the oldest means of entertainment, and today people often hear it to find out the weather and traffic while commuting.
• Movies – film, motion picture, screenplay, moving picture, or movie has world-wide reachability. It’s the best type of mass media to promote cultures and spread social awareness. Movies have always played a huge part in the entertainment world.

Nowadays, we are relying on the Internet to get the news a lot more often than traditional news sources. Websites provide information in the form of video, text, and audio. We can even choose the way we want to receive the news. Types of Internet media include:

• Social networks or websites – including Facebook, Instagram, Twitter, YouTube, Tumblr, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are user-friendly and widely used by people around the world. Although we can find any news here, they may be misleading because of the lack of regulations on the content shared.
• Online forums - an online place where we can comment, message, or discuss a particular topic. Forums allow us to share knowledge with other people with the same interest. That’s why it’s regarded as the best platform to seek support and assistance.
• Podcast – a series of audios focused on a particular topic or theme. We can listen to them on a computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and communicate with the world. You can browse some podcast hosting sites to see what fits your needs best.
• AI content – the rise of AI-generated content has disrupted the content creation and online media landscape. Plenty of blogs, videos, and more have been relying on different AI tools like ChatGPT, text to speech generators , AI art generators, content writers , and more.

We use different types of media to find out news, learn new things, and entertain ourselves. With the advance in technology, we can choose the type of media we want to use, no matter the time or place. So, we can hear the radio while driving to work, we can watch our favorite show on our phone, and we can find out any information and news on our laptop or mobile device, thanks to the Internet. Who knows where technology can lead us in the future.

Published on Oct 23 2019

Indrė is a copywriter at Whatagraph with extensive experience in search engine optimization and public relations. She holds a degree in International Relations, while her professional background includes different marketing and advertising niches. She manages to merge marketing strategy and public speaking while educating readers on how to automate their businesses.

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15.3 Media to Use for Presentation Aids

Learning objectives.

• Understand the range of media choices for presentation aids.
• Identify advantages and disadvantages of different presentation aid media.
• Explain the role of careful planning and good execution when using presentation aids.

The venue of your speech should suggest the appropriate selection of presentation aids. In your classroom, you have several choices, including some that omit technology. If you are speaking in a large auditorium, you will almost certainly need to use technology to project text and images on a large screen.

Many students feel that they lack the artistic skills to render their own graphics, so they opt to use copyright-free graphics on their presentation aids. You may do this as long as you use images that are created in a consistent style. For instance, you should not combine realistic renderings with cartoons unless there is a clear and compelling reason to do so. Being selective in this way will result in a sequence of presentation aids that look like a coherent set, thereby enhancing your professionalism.

In keeping with careful choices and effective design, we also have to do a good job in executing presentation aids. They should never look hastily made, dirty, battered, or disorganized. They do not have to be fancy, but they do need to look professional. In this section we will discuss the major types of media that can be used for presentation aids, which include computer-based media, audiovisual media, and low-tech media.

Computer-Based Media

In most careers in business, industry, and other professions for which students are preparing themselves, computer-based presentation aids are the norm today. Whether the context is a weekly department meeting in a small conference room or an annual convention in a huge amphitheater, speakers are expected to be comfortable with using PowerPoint or other similar software to create and display presentation aids.

If your public speaking course meets in a smart classroom, you have probably had the opportunity to see the computer system in action. Many such systems today are nimble and easy to use. Still, “easy” is a relative term. Don’t take for granted someone else’s advice that “it’s really self-explanatory”—instead, make sure to practice ahead of time. It is also wise to be prepared for technical problems, which can happen to even the most sophisticated computer users. When Steve Jobs, CEO of Apple and cofounder of Pixar, introduced a new iPhone 4 in June, 2010, his own visual presentation froze (Macworld, 2010). The irony of a high-tech guru’s technology not working at a public presentation did not escape the notice of news organizations.

The world was first introduced to computer presentations back in the 1970s, but these software packages were expensive and needed highly trained technicians to operate the programs. Today, there are a number of presentation software programs that are free or relatively inexpensive and that can be learned quickly by nonspecialists. Table 15.1 “Presentation Software Packages” lists several of these.

Table 15.1 Presentation Software Packages

In addition to becoming more readily accessible, presentation software has become more flexible over the years. As recently as the mid-2000s, critics such as the eminent graphic expert and NASA consultant Edward Tufte charged that PowerPoint’s tendency to force the user to put a certain number of bullet points on each slide in a certain format was a serious threat to the accurate presentation of data. As Tufte put it, “the rigid slide-by-slide hierarchies, indifferent to content, slice and dice the evidence into arbitrary compartments, producing an anti-narrative with choppy continuity” (Tufte, 2005). Tufte argues that poor decision making, such as was involved with the 2003 space shuttle Columbia disaster, may have been related to the shortcomings of such presentation aids in NASA meetings. While more recent versions of PowerPoint and similar programs allow much more creative freedom in designing slides, this freedom comes with a responsibility—the user needs to take responsibility for using the technology to support the speech and not get carried away with the many special effects the software is capable of producing.

What this boils down to is observing the universal principles of good design, which include unity, emphasis or focal point, scale and proportion, balance, and rhythm (Lauer & Pentak, 2000). As we’ve mentioned earlier, it’s generally best to use a single font for the text on your visuals so that they look like a unified set. In terms of scale or proportion, it is essential to make sure the information is large enough for the audience to see; and since the display size may vary according to the monitor you are using, this is another reason for practicing in advance with the equipment you intend to use. The rhythm of your slide display should be reasonably consistent—you would not want to display a dozen different slides in the first minute of a five-minute presentation and then display only one slide per minute for the rest of the speech.

In addition to presentation software such as PowerPoint, speakers sometimes have access to interactive computer-based presentation aids. These are often called “clickers”—handheld units that audience members hold and that are connected to a monitor to which the speaker has access. These interactive aids are useful for tracking audience responses to questions, and they have the advantage over asking for a show of hands in that they can be anonymous. A number of instructors in various courses use “clickers” in their classrooms.

Using computer-based aids in a speech brings up a few logistical considerations. In some venues, you may need to stand behind a high-tech console to operate the computer. You need to be aware that this will physically isolate you from the audience you with whom you are trying to establish a relationship in your speech. When you stand behind presentation equipment, you may feel really comfortable, but you end up limiting your nonverbal interaction with your audience.

If your classroom is not equipped with a computer and you want to use presentation software media in your speech, you may of course bring your computer, or you may be able to schedule the delivery of a computer cart to your classroom. In either case, check with your instructor about the advance preparations that will be needed. At some schools, there are very few computer carts, so it is important to reserve one well in advance. You will also want to see if you can gain access to one ahead of time to practice and familiarize yourself with the necessary passwords and commands to make your slides run properly. On the day of your speech, be sure to arrive early enough to test out the equipment before class begins.

Audiovisual Media

Although audio and video clips are often computer-based, they can be (and, in past decades, always were) used without a computer.

Audio presentation aids are useful for illustrating musical themes. For instance, if you’re speaking about how the Polish composer Frederick Chopin was inspired by the sounds of nature, you can convey that meaning only through playing an example. If you have a smart classroom, you may be able to use it to play an MP3. Alternatively, you may need to bring your music player. In that case, be sure the speakers in the room are up to the job. The people in the back of the room must be able to hear it, and the speakers must not sound distorted when you turn the volume up.

Video that clarifies, explains, amplifies, emphasizes, or illustrates a key concept in your speech is appropriate, as long as you do not rely on it to do your presentation for you. There are several things you must do. First, identify a specific section of video that delivers meaning. Second, “cue up” the video so that you can just pop it into the player, and it will begin at the right place. Third, tell your audience where the footage comes from. You can tell your audience, for instance, that you are showing them an example from the 1985 BBC documentary titled “In Search of the Trojan War.” Fourth, tell your audience why you’re showing the footage. For instance, you can tell them, “This is an example of storytelling in the Bardic tradition.” You can interrupt or mute the video to make a comment about it, but your total footage should not use more than 20 percent of the time for your speech.

Low-Tech Media

In some speaking situations, of course, computer technology is not available. Even if you have ready access to technology, there will be contexts where computer-based presentation aids are unnecessary or even counterproductive. And in still other contexts, computer-based media may be accompanied by low-tech presentation aids. One of the advantages of low-tech media is that they are very predictable. There’s little that can interfere with using them. Additionally, they can be inexpensive to produce. However, unlike digital media, they can be prone to physical damage in the form of smudges, scratches, dents, and rips. It can be difficult to keep them professional looking if you have to carry them through a rainstorm or blizzard, so you will need to take steps to protect them as you transport them to the speech location. Let’s examine some of the low-tech media that you might use with a speech.

Chalk or Dry-Erase Board

If you use a chalkboard or dry-erase board you are not using a prepared presentation aid . Your failure to prepare visuals ahead of time can be interpreted in several ways, mostly negative. If other speakers carefully design, produce, and use attractive visual aids, yours will stand out by contrast. You will be seen as the speaker who does not take the time to prepare even a simple aid. Do not use a chalkboard or marker board and pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effectively. Typically, these speakers use the chalk or dry-erase board for interactive components of a speech. For example, maybe you’re giving a speech in front of a group of executives. You may have a PowerPoint all prepared, but at various points in your speech you want to get your audience’s responses. Chalk or dry-erase boards are very useful when you want to visually show information that you are receiving from your audience. If you ever use a chalk or dry-erase board, follow these three simple rules:

• Write large enough so that everyone in the room can see.
• Print legibly; don’t write in cursive script.
• Write short phrases; don’t take time to write complete sentences.

It is also worth mentioning that some classrooms and business conference rooms are equipped with smartboards, or digitally enhanced whiteboards. On a smartboard you can bring up prepared visuals and then modify them as you would a chalk or dry-erase board. The advantage is that you can keep a digital record of what was written for future reference. However, as with other technology-based media, smartboards may be prone to unexpected technical problems, and they require training and practice to be used properly.

A flipchart is useful when you’re trying to convey change over a number of steps. For instance, you could use a prepared flipchart to show dramatic population shifts on maps. In such a case, you should prepare highly visible, identical maps on three of the pages so that only the data will change from page to page. Each page should be neatly titled, and you should actively point out the areas of change on each page. You could also use a flip chart to show stages in the growth and development of the malaria-bearing mosquito. Again, you should label each page, making an effort to give the pages a consistent look.

Organize your flip chart in such a way that you flip pages in one direction only, front to back. It will be difficult to flip large pages without damaging them, and if you also have to “back up” and “skip forward,” your presentation will look awkward and disorganized. Pages will get damaged, and your audience will be able to hear each rip.

In addition, most flip charts need to be propped up on an easel of some sort. If you arrive for your speech only to find that the easel in the classroom has disappeared, you will need to rig up another system that allows you to flip the pages.

Poster Board or Foam Board

Foam board consists of a thin sheet of Styrofoam with heavy paper bonded to both surfaces. It is a lightweight, inexpensive foundation for information, and it will stand on its own when placed in an easel without curling under at the bottom edge. Poster board tends to be cheaper than foam board, but it is flimsier, more vulnerable to damage, and can’t stand on its own.

If you plan to paste labels or paragraphs of text to foam or poster board, for a professional look you should make sure the color of the poster board matches the color of the paper you will paste on. You will also want to choose a color that allows for easy visual contrast so your audience can see it, and it must be a color that’s appropriate for the topic. For instance, hot pink would be the wrong color on a poster for a speech about the Protestant Reformation.

Avoid producing a presentation aid that looks like you simply cut pictures out of magazines and pasted them on. Slapping some text and images on a board looks unprofessional and will not be viewed as credible or effective. Instead, when creating a poster you need to take the time to think about how you are going to lay out your aid and make it look professional. You do not have to spend lots of money to make a very sleek and professional-looking poster.

Some schools also have access to expensive, full-color poster printers where you can create large poster for pasting on a foam board. In the real world of public speaking, most speakers rely on the creation of professional posters using a full-color poster printer. Typically, posters are sketched out and then designed on a computer using a program like Microsoft PowerPoint or Publisher (these both have the option of selecting the size of the printed area).

Handouts are appropriate for delivering information that audience members can take away with them. As we will see, handouts require a great deal of management if they are to contribute to your credibility as a speaker.

First, make sure to bring enough copies of the handout for each audience member to get one. Having to share or look on with one’s neighbor does not contribute to a professional image. Under no circumstances should you ever provide a single copy of a handout to pass around. There are several reasons this is a bad idea. You will have no control over the speed at which it circulates, or the direction it goes. Moreover, only one listener will be holding it while you’re making your point about it and by the time most people see it they will have forgotten why they need to see it. In some case, it might not even reach everybody by the end of your speech. Finally, listeners could still be passing your handout around during the next speaker’s speech.

There are three possible times to distribute handouts: before you begin your speech, during the speech, and after your speech is over. Naturally, if you need your listeners to follow along in a handout, you will need to distribute it before your speech begins. If you have access to the room ahead of time, place a copy of the handout on each seat in the audience. If not, ask a volunteer to distribute them as quickly as possible while you prepare to begin speaking. If the handout is a “takeaway,” leave it on a table near the door so that those audience members who are interested can take one on their way out; in this case, don’t forget to tell them to do so as you conclude your speech. It is almost never appropriate to distribute handouts during your speech, as it is distracting and interrupts the pace of your presentation.

Like other presentation aids, handouts should include only the necessary information to support your points, and that information should be organized in such a way that listeners will be able to understand it. For example, in a speech about how new health care legislation will affect small business owners in your state, a good handout might summarize key effects of the legislation and include the names of state agencies with their web addresses where audience members can request more detailed information.

If your handout is designed for your audience to follow along, you should tell them so. State that you will be referring to specific information during the speech. Then, as you’re presenting your speech, ask your audience to look, for example, at the second line in the first cluster of information. Read that line out loud and then go on to explain its meaning.

As with any presentation aid, handouts are not a substitute for a well-prepared speech. Ask yourself what information your audience really needs to be able to take with them and how it can be presented on the page in the most useful and engaging way possible.

Key Takeaways

• Speakers in professional contexts are expected to be familiar with presentation software, such as PowerPoint.
• Computer-based media can produce very professional-looking presentation aids, but as with any other media, the universal principles of good design apply.
• Speakers using computer-based media need to practice ahead of time with the computer they intend to use in the speech.
• Each presentation aid vehicle has advantages and disadvantages. As such, speakers need to think through the use of visual aids and select the most appropriate ones for their individual speeches.
• Every presentation aid should be created with careful attention to content and appearance.

Figure 15.20

• How would you change it?
• What kind of presentation aids might you use in a speech on the health benefits of laughter? Why might these be good choice?

Lauer, D. A., & Pentak, S. (2000). Design basics (5th ed.). Fort Worth, TX: Harcourt College Publishers.

Macworld. (2010, June 7). WWDC: Steve Jobs’ iPhone 4 launch glitches [Video file]. Retrieved from http://www.youtube.com/watch?v=yoqh27E6OuU

Tufte, E. (2005, September 6). PowerPoint does rocket science—and better techniques for technical reports [Online forum]. Retrieved from http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB&topic_id=1

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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What Is Copilot Pro and How Do You Use It?

Quick links, what is copilot pro, how to use copilot pro to generate ai images, how to use copilot pro in microsoft 365 apps.

• Copilot Pro offers GPT-4 priority access and integration with Microsoft 365 apps for $20/month.
• Copilot Pro also gives you access to DALL-E 3 and 100 boosts a day for image generation.
• You can utilize Copilot in Microsoft 365 to write content in Word, generate formulas in Excel, draft emails in Outlook, and plan presentations in PowerPoint.

Copilot Pro comes with extra features that make you more creative and productive. Let’s dive into what it is and how to use it to create images and do more in Microsoft 365 apps. Here’s what you need to know.

Copilot Pro is the premium version of Copilot with enhanced performance and more features. The subscription costs $20 per month, and you can subscribe from the Microsoft website.

In terms of enhanced performance, you get priority access to GPT-4, an advanced version of GPT-3 , during peak times. Peak times are when people use Copilot the most, leading to reduced performance and access for regular users.

The same goes for GPT-4 Turbo, which is faster and more advanced than GPT-4. To access it, you need to change Copilot's conversation style to "Creative" or "Precise" before typing in your prompts.

A notable added feature of Copilot Pro is integration with Microsoft 365 apps . You can use Copilot directly within apps like Office and Excel to be more productive.

When it comes to creativity, you have advanced image-creation tools like DALL-E 3 and 100 boosts per day. The former improves Copilot’s ability to understand content and context, leading to more impressive results. The latter are credits you spend on increasing the speed at which Copilot generates the images (free users get 15 per day).

You can also train your own GPT in Copilot Pro. That means you can create a GPT tailored to your needs by giving it a name, description, and set of instructions.

Generating an image using Copilot Pro is easy. Just open the Copilot website in your browser, and then describe the image you want it to create. For example, we asked it to create a cool scene where The Avengers and Men in Black fend off an alien invasion.

Since this is AI, the results will have some obvious issues that humans can easily avoid (Tony Stark being an MIB agent), which is why AI can’t replace human creativity.

To use Copilot Pro in Microsoft 365 apps, you’ll also need a Microsoft 365 subscription, which costs $6.99 per month. Also, make sure you’re using the latest version of the 365 apps. Afterward, you’re good to go.

How to Add Copilot to 365 Apps

When you open a Microsoft 365 app like Word or Excel, you should be able to see the “Copilot” button on the ribbon of the “Home” tab (except for Outlook).

If it’s grayed out, ensure the “AutoSave” toggle in the top-left corner is turned on. Copilot Pro requires that this feature be enabled.

If the Copilot button is still grayed out, updating the license can fix the issue. To do that, click “File” on the left side of the top menu.

Then, click “Account” in the bottom left corner.

Afterward, click “Update License” below Product Information in the right panel.

Click “Sign In” and follow the instructions to sign into your Microsoft account. Make sure it’s the one with the Microsoft 365 and Copilot Pro subscriptions.

You should now be able to see the “Copilot” button in the ribbon of the Home tab. Clicking it, will open a panel on the right where you can prompt Copilot.

Keep in mind that any AI-generated content might be incorrect, so always make sure to double-check it. If you want to find out which prompts you can use, click the “View Prompts” button—the book icon—at the bottom of the Copilot panel.

You’ll see that Copilot can help you with a lot of tasks. This includes summarizing the document, checking for specific information (i.e., deadlines and key points), or expanding certain sections.

Writing Documents in Word

In Word, Copilot can help you draft and rewrite content. To draft something with Copilot, select a new line and then click the Copilot icon on the left or press Alt+i.

In the prompt, type what you want Copilot to draft, and click "Generate" or press Enter.

After it generates the output, you can further tweak it from within the prompt by asking Copilot to, for instance, “make it longer” or “make it formal.” Then, click the right arrow button to regenerate Copilot’s response based on the tweaks you want.

Make sure to click “Keep It” —the blue button—if you like the output.

You can also rewrite text by highlighting it, clicking the Copilot icon on the left, and choosing “Rewrite with Copilot” in the menu.

Generate Formulas and Analyze Data in Excel

You can use Copilot to be productive in Excel by generating formulas. In our sample sheet, we have a Budget and Revenue column for each campaign. We can then prompt Copilot for the profit using these columns.

Copilot will create a new column based on your prompt. To see a preview of the output, hover your mouse pointer over the “Insert Column” button. If it’s accurate, click the button to add it to the sheet.

You can also analyze data in your sheet by typing something like: What is the average revenue of each campaign type as a pie chart? You can even insert the resulting chart into the document by clicking the “Insert to a New Sheet” button.

These are just a few examples of how to generate formulas and analyze data. You can even do some basic editing with Copilot, such as highlighting cells and sorting or filtering items within the sheet.

Creating Presentations in PowerPoint

Copilot is one of the tools that can help you plan a presentation. Click the “Copilot” button in the ribbon of the Home tab. Then, describe the presentation you want it to create. In our example, we typed: Create a presentation about procrastination, including what it is, what causes it, and how to overcome it.

Copilot will create the presentation, complete with content, images, and notes.

You can also prompt Copilot to add more slides by typing something like i nclude a slide about [topic] . You can also add an image by typing something such as a dd an image about [topic].

Drafting Emails in Outlook

You need to use the new Outlook or the web version instead of the classic Outlook if you want to be able to use Copilot. The “Copilot” button only shows up when you’re drafting or responding to an email. Once you click the “Copilot” button in the ribbon of the Message tab, select “Draft with Copilot” in the menu.

Tell Copilot what you want to draft and then click “Generate” in the bottom right of the prompt.

Then, you can choose to keep, discard, or regenerate the response. Alternatively, you can prompt Copilot further by clicking the text box that says “Anything You’d Like to Change?”

From there, you can, for instance, ask Copilot to “make it longer” or “make it sound more direct,” based on your needs.

Copilot Pro has even more advanced features that you can dig into, too. This includes things like enhanced code generation, collaboration tools, and the ability to create your own GPTs.

However, you should be able to use it now to be creative when creating images and being productive in Microsoft 365 apps. Keep in mind that Copilot cannot do everything a human does. In some cases, it might be faster and more accurate to do certain things manually.

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Audiences are declining for traditional news media in the U.S. – with some exceptions

A declining share of U.S. adults are following the news closely, according to recent Pew Research Center surveys. And audiences are shrinking for several older types of news media – such as local TV stations, most newspapers and public radio – even as they grow for newer platforms like podcasts, as well as for a few specific media brands.

Pew Research Center has long tracked trends in the news industry. In addition to asking survey questions about Americans’ news consumption habits , our State of the News Media project uses several other data sources to look at various aspects of the industry, including audience size, revenue and other metrics.

The data in this analysis comes from a variety of sources as part of Pew Research Center’s State of the News Media fact sheets. The fact sheets use a range of methodologies to study the health of the U.S. news industry, including analysis of industry data and direct reporting to solicit information unavailable elsewhere. All sources are cited in chart and graphic notes or within the text of the fact sheets. Read the methodology .

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S. and James L. Knight Foundation.

The latest data shows a complex picture. Here are some of our key findings:

• For the most part, daily newspaper circulation nationwide – counting digital subscriptions and print circulation – continues to decline, falling to just under 21 million in 2022, according to projections using data from the Alliance for Audited Media (AAM). Weekday circulation is down 8% from the previous year and 32% from five years prior, when it was over 30 million. Out of 136 papers included in this analysis, 120 experienced declines in weekday circulation in 2022.
• While most newspapers in the United States are struggling, some of the biggest brands are experiencing digital growth. AAM data does not include all digital circulation to three of the nation’s most prominent newspapers : The New York Times, The Wall Street Journal and The Washington Post. But while all three are experiencing declines in their print subscriptions, other available data suggests substantial increases in digital subscriptions for The New York Times and The Wall Street Journal. (Similar data is not available for The Washington Post.) For example, The New York Times saw a 32% increase in digital-only subscriptions in 2022, surpassing 10 million subscribers and continuing years of growth, according to filings with the U.S. Securities and Exchange Commission (SEC). There are many reasons this data is not directly comparable with the AAM data, including the fact that some digital subscriptions to The New York Times do not include news and are limited to other products like cooking and games. Still, these brands are bucking the overall trend.
• Overall, digital traffic to newspapers’ websites is declining. The average monthly number of unique visitors to the websites of the country’s top 50 newspapers (based on circulation, and including The New York Times, The Wall Street Journal and The Washington Post) declined 20% to under 9 million in the fourth quarter of 2022, down from over 11 million in the same period in 2021, according to Comscore data. The length of the average visit to these sites is also falling – to just under a minute and a half in the last quarter of 2022.
• Traffic to top digital news websites is not picking up the slack. Overall, traffic to the most visited news websites – those with at least 10 million unique visitors per month in the fourth quarter of a given year – has declined over the past two years. The average number of monthly unique visitors to these sites was 3% lower in October-December 2022 than in the same period in 2021, following a 13% drop the year before that, according to Comscore. The length of the average visit to these sites is getting shorter, too. (These sites can include newspapers’ websites, such as that of The New York Times, as well as other digital news sites like those of CNN, Fox News or Axios.)

• Across several years of data, there has been a drop in audiences for local TV news , affecting morning, evening and late-night time slots alike. For example, the average number of TVs tuning into ABC, CBS, NBC and Fox affiliates for the evening news was just over 3 million in 2022, down from just over 4 million in 2016.
• Audience trends are a little more mixed when it comes to TV news on cable and network stations. Prime-time and daytime audiences for CNN, Fox News and MSNBC all grew in 2020, the first year of the COVID-19 pandemic , before declining in 2021. Fox News’ audiences ticked back up in 2022 , while the audiences for the other two channels continued to decline.
• Audiences for news programming on ABC, CBS and NBC have been relatively stable in recent years, with some variation depending on the time slot. Audiences for evening news are up slightly since 2016 on all three networks, but they are modestly down for morning news.
• The story is mixed when it comes to audio, too. The share of Americans who listen to terrestrial radio has declined in recent years, as has listenership on NPR and PRX . But there has been a clear rise in audiences for podcasts and other types of online audio . Although podcasts often are not news-related, about two-thirds of U.S. podcast listeners say they hear news discussed on the podcasts they listen to.

Economic trends in the news industry

Declines in audience don’t necessarily mean declines in revenue, with some industries faring better than others in 2022. The newspaper industry and network television, for example, saw losses in advertising revenue, while local TV revenue followed typical patterns associated with election years.

Here are some data points on how these media sectors are faring economically, based on data from filings with the SEC, industry tracking companies and other sources:

• Advertising revenue for newspapers has continued to decline steadily. In 2020, projections of circulation revenue surpassed advertising revenue for the first time since at least 1956 (the first year for which data is available), and that pattern has held steady in recent years. The makeup of advertising revenue is changing as well: Nearly half of newspaper companies’ advertising revenue (48%) came from digital advertising in 2022, up from 19% in 2012.
• For local television , advertising revenue has remained roughly stable on the whole, bolstered by increased digital advertising and consistent spikes in political advertising revenue during election years. Political advertising, in particular, has grown over the past decade, increasing from roughly $600 million in the 2012 presidential election year to about $1.9 billion in 2022 (a midterm election year). Local TV stations also have seen increasing revenue from retransmission fees, paid by cable and satellite systems to carry local channels.
• Local public radio station revenue has increased, from roughly $1.1 billion in 2020 to about $1.2 billion in 2021. Revenue for NPR, specifically, increased 8% between 2021 and 2022.

• Revenue trends for cable TV news vary depending on the network. Among the three major cable news networks, Fox News led in both total revenue and net advertising revenue, which increased from 2020 to 2022. CNN and MSNBC saw slight declines over the same period.
• Advertising revenue has generally declined for ABC, CBS and NBC news programming since 2020, in both the morning and evening time slots.
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Michael Lipka is an associate director focusing on news and information research at Pew Research Center

Elisa Shearer is a senior researcher focusing on news and information research at Pew Research Center

How Hispanic Americans Get Their News

Many americans find value in getting news on social media, but concerns about inaccuracy have risen, 5 facts about how americans use facebook, two decades after its launch, social media and news fact sheet, more americans are getting news on tiktok, bucking the trend seen on most other social media sites, most popular.

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Chapter 11 Presentation Aids: Design and Usage

Media to use for presentation aids, learning objectives.

• Understand the range of media choices for presentation aids.
• Identify advantages and disadvantages of different presentation aid media.
• Explain the role of careful planning and good execution when using presentation aids.

The venue of your speech should suggest the appropriate selection of presentation aids. In your classroom, you have several choices, including some that omit technology. If you are speaking in a large auditorium, you will almost certainly need to use technology to project text and images on a large screen.

Many students feel that they lack the artistic skills to render their own graphics, so they opt to use copyright-free graphics on their presentation aids. You may do this as long as you use images that are created in a consistent style. For instance, you should not combine realistic renderings with cartoons unless there is a clear and compelling reason to do so. Being selective in this way will result in a sequence of presentation aids that look like a coherent set, thereby enhancing your professionalism.

In keeping with careful choices and effective design, we also have to do a good job in executing presentation aids. They should never look hastily made, dirty, battered, or disorganized. They do not have to be fancy, but they do need to look professional. In this section we will discuss the major types of media that can be used for presentation aids, which include computer-based media, audiovisual media, and low-tech media.

Computer-Based Media

In most careers in business, industry, and other professions for which students are preparing themselves, computer-based presentation aids are the norm today. Whether the context is a weekly department meeting in a small conference room or an annual convention in a huge amphitheater, speakers are expected to be comfortable with using PowerPoint or other similar software to create and display presentation aids.

If your public speaking course meets in a smart classroom, you have probably had the opportunity to see the computer system in action. Many such systems today are nimble and easy to use. Still, “easy” is a relative term. Don’t take for granted someone else’s advice that “it’s really self-explanatory”—instead, make sure to practice ahead of time. It is also wise to be prepared for technical problems, which can happen to even the most sophisticated computer users. When Steve Jobs, CEO of Apple and cofounder of Pixar, introduced a new iPhone 4 in June, 2010, his own visual presentation froze. [1] The irony of a high-tech guru’s technology not working at a public presentation did not escape the notice of news organizations.

The world was first introduced to computer presentations back in the 1970s, but these software packages were expensive and needed highly trained technicians to operate the programs. Today, there are a number of presentation software programs that are free or relatively inexpensive and that can be learned quickly by nonspecialists. Table 1 “Presentation Software Packages” lists several of these.

Table 1. Presentation Software Packages

In addition to becoming more readily accessible, presentation software has become more flexible over the years. As recently as the mid-2000s, critics such as the eminent graphic expert and NASA consultant Edward Tufte charged that PowerPoint’s tendency to force the user to put a certain number of bullet points on each slide in a certain format was a serious threat to the accurate presentation of data. As Tufte put it, “the rigid slide-by-slide hierarchies, indifferent to content, slice and dice the evidence into arbitrary compartments, producing an anti-narrative with choppy continuity.” [2] Tufte argues that poor decision making, such as was involved with the 2003 space shuttle Columbia disaster, may have been related to the shortcomings of such presentation aids in NASA meetings. While more recent versions of PowerPoint and similar programs allow much more creative freedom in designing slides, this freedom comes with a responsibility—the user needs to take responsibility for using the technology to support the speech and not get carried away with the many special effects the software is capable of producing.

What this boils down to is observing the universal principles of good design, which include unity, emphasis or focal point, scale and proportion, balance, and rhythm. [3] As we’ve mentioned earlier, it’s generally best to use a single font for the text on your visuals so that they look like a unified set. In terms of scale or proportion, it is essential to make sure the information is large enough for the audience to see; and since the display size may vary according to the monitor you are using, this is another reason for practicing in advance with the equipment you intend to use. The rhythm of your slide display should be reasonably consistent—you would not want to display a dozen different slides in the first minute of a five-minute presentation and then display only one slide per minute for the rest of the speech.

In addition to presentation software such as PowerPoint, speakers sometimes have access to interactive computer-based presentation aids. These are often called “clickers”—handheld units that audience members hold and that are connected to a monitor to which the speaker has access. These interactive aids are useful for tracking audience responses to questions, and they have the advantage over asking for a show of hands in that they can be anonymous. A number of instructors in various courses use “clickers” in their classrooms.

Using computer-based aids in a speech brings up a few logistical considerations. In some venues, you may need to stand behind a high-tech console to operate the computer. You need to be aware that this will physically isolate you from the audience you with whom you are trying to establish a relationship in your speech. When you stand behind presentation equipment, you may feel really comfortable, but you end up limiting your nonverbal interaction with your audience.

If your classroom is not equipped with a computer and you want to use presentation software media in your speech, you may of course bring your computer, or you may be able to schedule the delivery of a computer cart to your classroom. In either case, check with your instructor about the advance preparations that will be needed. At some schools, there are very few computer carts, so it is important to reserve one well in advance. You will also want to see if you can gain access to one ahead of time to practice and familiarize yourself with the necessary passwords and commands to make your slides run properly. On the day of your speech, be sure to arrive early enough to test out the equipment before class begins.

Audiovisual Media

Although audio and video clips are often computer-based, they can be (and, in past decades, always were) used without a computer.

Audio presentation aids are useful for illustrating musical themes. For instance, if you’re speaking about how the Polish composer Frederick Chopin was inspired by the sounds of nature, you can convey that meaning only through playing an example. If you have a smart classroom, you may be able to use it to play an MP3. Alternatively, you may need to bring your music player. In that case, be sure the speakers in the room are up to the job. The people in the back of the room must be able to hear it, and the speakers must not sound distorted when you turn the volume up.

Video that clarifies, explains, amplifies, emphasizes, or illustrates a key concept in your speech is appropriate, as long as you do not rely on it to do your presentation for you. There are several things you must do. First, identify a specific section of video that delivers meaning. Second, “cue up” the video so that you can just pop it into the player, and it will begin at the right place. Third, tell your audience where the footage comes from. You can tell your audience, for instance, that you are showing them an example from the 1985 BBC documentary titled “In Search of the Trojan War.” Fourth, tell your audience why you’re showing the footage. For instance, you can tell them, “This is an example of storytelling in the Bardic tradition.” You can interrupt or mute the video to make a comment about it, but your total footage should not use more than 20 percent of the time for your speech.

Low-Tech Media

In some speaking situations, of course, computer technology is not available. Even if you have ready access to technology, there will be contexts where computer-based presentation aids are unnecessary or even counterproductive. And in still other contexts, computer-based media may be accompanied by low-tech presentation aids. One of the advantages of low-tech media is that they are very predictable. There’s little that can interfere with using them. Additionally, they can be inexpensive to produce. However, unlike digital media, they can be prone to physical damage in the form of smudges, scratches, dents, and rips. It can be difficult to keep them professional looking if you have to carry them through a rainstorm or blizzard, so you will need to take steps to protect them as you transport them to the speech location. Let’s examine some of the low-tech media that you might use with a speech.

Chalk or Dry-Erase Board

If you use a chalkboard or dry-erase board you are not using a prepared presentation aid . Your failure to prepare visuals ahead of time can be interpreted in several ways, mostly negative. If other speakers carefully design, produce, and use attractive visual aids, yours will stand out by contrast. You will be seen as the speaker who does not take the time to prepare even a simple aid. Do not use a chalkboard or marker board and pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effectively. Typically, these speakers use the chalk or dry-erase board for interactive components of a speech. For example, maybe you’re giving a speech in front of a group of executives. You may have a PowerPoint all prepared, but at various points in your speech you want to get your audience’s responses. Chalk or dry-erase boards are very useful when you want to visually show information that you are receiving from your audience. If you ever use a chalk or dry-erase board, follow these three simple rules:

• Write large enough so that everyone in the room can see.
• Print legibly; don’t write in cursive script.
• Write short phrases; don’t take time to write complete sentences.

It is also worth mentioning that some classrooms and business conference rooms are equipped with smartboards, or digitally enhanced whiteboards. On a smartboard you can bring up prepared visuals and then modify them as you would a chalk or dry-erase board. The advantage is that you can keep a digital record of what was written for future reference. However, as with other technology-based media, smartboards may be prone to unexpected technical problems, and they require training and practice to be used properly.

A flipchart is useful when you’re trying to convey change over a number of steps. For instance, you could use a prepared flipchart to show dramatic population shifts on maps. In such a case, you should prepare highly visible, identical maps on three of the pages so that only the data will change from page to page. Each page should be neatly titled, and you should actively point out the areas of change on each page. You could also use a flip chart to show stages in the growth and development of the malaria-bearing mosquito. Again, you should label each page, making an effort to give the pages a consistent look.

Organize your flip chart in such a way that you flip pages in one direction only, front to back. It will be difficult to flip large pages without damaging them, and if you also have to “back up” and “skip forward,” your presentation will look awkward and disorganized. Pages will get damaged, and your audience will be able to hear each rip.

In addition, most flip charts need to be propped up on an easel of some sort. If you arrive for your speech only to find that the easel in the classroom has disappeared, you will need to rig up another system that allows you to flip the pages.

Poster Board or Foam Board

Foam board consists of a thin sheet of Styrofoam with heavy paper bonded to both surfaces. It is a lightweight, inexpensive foundation for information, and it will stand on its own when placed in an easel without curling under at the bottom edge. Poster board tends to be cheaper than foam board, but it is flimsier, more vulnerable to damage, and can’t stand on its own.

If you plan to paste labels or paragraphs of text to foam or poster board, for a professional look you should make sure the color of the poster board matches the color of the paper you will paste on. You will also want to choose a color that allows for easy visual contrast so your audience can see it, and it must be a color that’s appropriate for the topic. For instance, hot pink would be the wrong color on a poster for a speech about the Protestant Reformation.

Avoid producing a presentation aid that looks like you simply cut pictures out of magazines and pasted them on. Slapping some text and images on a board looks unprofessional and will not be viewed as credible or effective. Instead, when creating a poster you need to take the time to think about how you are going to lay out your aid and make it look professional. You do not have to spend lots of money to make a very sleek and professional-looking poster.

Some schools also have access to expensive, full-color poster printers where you can create large poster for pasting on a foam board. In the real world of public speaking, most speakers rely on the creation of professional posters using a full-color poster printer. Typically, posters are sketched out and then designed on a computer using a program like Microsoft PowerPoint or Publisher (these both have the option of selecting the size of the printed area).

Handouts are appropriate for delivering information that audience members can take away with them. As we will see, handouts require a great deal of management if they are to contribute to your credibility as a speaker.

First, make sure to bring enough copies of the handout for each audience member to get one. Having to share or look on with one’s neighbor does not contribute to a professional image. Under no circumstances should you ever provide a single copy of a handout to pass around. There are several reasons this is a bad idea. You will have no control over the speed at which it circulates, or the direction it goes. Moreover, only one listener will be holding it while you’re making your point about it and by the time most people see it they will have forgotten why they need to see it. In some case, it might not even reach everybody by the end of your speech. Finally, listeners could still be passing your handout around during the next speaker’s speech.

There are three possible times to distribute handouts: before you begin your speech, during the speech, and after your speech is over. Naturally, if you need your listeners to follow along in a handout, you will need to distribute it before your speech begins. If you have access to the room ahead of time, place a copy of the handout on each seat in the audience. If not, ask a volunteer to distribute them as quickly as possible while you prepare to begin speaking. If the handout is a “takeaway,” leave it on a table near the door so that those audience members who are interested can take one on their way out; in this case, don’t forget to tell them to do so as you conclude your speech. It is almost never appropriate to distribute handouts during your speech, as it is distracting and interrupts the pace of your presentation.

Like other presentation aids, handouts should include only the necessary information to support your points, and that information should be organized in such a way that listeners will be able to understand it. For example, in a speech about how new health care legislation will affect small business owners in your state, a good handout might summarize key effects of the legislation and include the names of state agencies with their web addresses where audience members can request more detailed information.

If your handout is designed for your audience to follow along, you should tell them so. State that you will be referring to specific information during the speech. Then, as you’re presenting your speech, ask your audience to look, for example, at the second line in the first cluster of information. Read that line out loud and then go on to explain its meaning.

As with any presentation aid, handouts are not a substitute for a well-prepared speech. Ask yourself what information your audience really needs to be able to take with them and how it can be presented on the page in the most useful and engaging way possible.

Key Takeaways

• Speakers in professional contexts are expected to be familiar with presentation software, such as PowerPoint.
• Computer-based media can produce very professional-looking presentation aids, but as with any other media, the universal principles of good design apply.
• Speakers using computer-based media need to practice ahead of time with the computer they intend to use in the speech.
• Each presentation aid vehicle has advantages and disadvantages. As such, speakers need to think through the use of visual aids and select the most appropriate ones for their individual speeches.
• Every presentation aid should be created with careful attention to content and appearance.

• How would you change it?
• What kind of presentation aids might you use in a speech on the health benefits of laughter? Why might these be good choice?
• Macworld. (2010, June 7). WWDC: Steve Jobs’ iPhone 4 launch glitches [Video file]. Retrieved from http://www.youtube.com/watch?v=yoqh27E6OuU ↵
• Tufte, E. (2005, September 6). PowerPoint does rocket science—and better techniques for technical reports [Online forum]. Retrieved from http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001yB&topic_id=1 ↵
• Lauer, D. A., & Pentak, S. (2000). Design basics (5th ed.). Fort Worth, TX: Harcourt College Publishers. ↵
• Public Speaking: Practice and Ethics. Authored by : Anonymous. Provided by : Anonymous. Located at : http://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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