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How to write an NZ cover letter (with examples and templates)

Along with your CV, a cover letter is essential to any NZ job application. Let's get you started.

Every New Zealand job application should include a cover letter.

This document is key to showing an employer you’re serious about their vacancy, and for demonstrating what you bring to the table . Despite its importance, many people aren’t sure how to write a cover letter – and their applications suffer as a result.

That’s why we’ve created this guide, giving you advice on everything from what to include, to how to lay it out.

We’ve also snuck in a few examples to make life even easier for you … aren’t we nice?

Cover letters vs. CVs: what’s the difference?

To understand the role cover letters play in job applications, it’s important to realise how they differ from CVs:

1. Purpose:

CVs give a broad picture of you as an applicant – providing details such as educational background and employment history . By contrast, a cover letter targets why you want this specific role, and how your skills and experience make you a great candidate.

While there will be areas of overlap as you select qualifications or abilities to draw out in your cover letter, it definitely should not be an elongated version of your CV.

An NZ cover letter should be no longer than one page, while CVs are usually between one and two.

The most obvious visual difference between these documents and CVs hinges around bullet points.

While your CV should be a bullet point bonanza, cover letters favour full sentences. That’s not to say you can’t have any bullets in a cover letter, just use them more sparingly.

You should include a cover letter with every job application.

What to include in a cover letter

1. your contact info, the date and the business’ address.

At the top of your cover letter should be:

• Your full name, contact details and home address
• The date you submit the application
• The business’ postal address

It should look like this:

Head up your cover letter like this.

2. Your opener

People worry about how to start a cover letter , but there’s a simple formula and structure for getting this right:

Make it personal : start with ‘dear’, and address it to a person – i.e. the hiring manager. If their name isn’t in the job listing, try a good old fashioned stalk of the company website, or ring the business and find out. ‘To whom it may concern’ is a no go.

Make it clear : organisations often list multiple vacancies at a time, so make it obvious which position you’re applying for. A sentence like, ‘I’m writing to apply for the Marketing Assistant role, as advertised on Trade Me Jobs’, will do the trick.

Make it punchy : next, add a snappy one-liner summing up why you’re interested in the role and what you’d bring to their business. Remember, you can go into more detail in the interview itself. For example:

3. Why them

A common cover letter mistake is to only focus on yourself. Before choosing you, employers want to know why you’re choosing them. This helps sort candidates who are genuinely passionate about their organisation from those who are mass applying to anything and everything.

Warning : this section is not about inflating the hiring manager's ego by flattering the company – be positive, but be thoughtful.

Now, it’s time to sell yourself.

This section of your cover letter is where you highlight your most relevant skills and experience.

You can draw on anything from previous work experience to certificates and qualifications. The important bit is linking whatever you mention to the job – simply listing skills is not the answer.

To do this effectively, you need to carefully study the job ad and identify what capabilities the employer values most. If your Trade Me Jobs Profile is up-to-date, you can then quickly skim your skills and experience to find those which most closely match the job description.

Top tip: the more detail you can give, the better. Helped raise sales? Great. Helped raise sales by 6%? Even better.

If you want to add some extra skills or information to this section, a bullet point list is a good option. Note : only do this after introducing your headline examples in full sentence form, as above, and keep your list to three or four concise bullets.

5. Signing off

The end of your cover letter should (politely) prompt the reader to get in touch with you to arrange the next steps. Make sure you end on a high, and continue the energy from earlier in your closing sentence, for example:

How to format a cover letter

With your content sorted, it’s now about nailing the visuals. Cover letters are usually easier than CVs in this regard, as they’re laid out like a traditional letter. However, there are a few things to bear in mind:

• What font should I use? Keep it simple, and the same as on your CV. If your font is hard to read, or too small, the letter will end up in the wrong pile.
• How long should a cover letter be? New Zealand cover letters should be under one page long.
• Should I use paragraphs? Would you read huge, unbroken chunks of text? We doubt it, so make sure to break up your cover letters into paragraphs.
• What are the correct cover letter margins? Leave these at their default setting so your cover letter has plenty of blank space, and doesn’t look crowded.

All done? Not quite.

Perhaps the most important stage of cover letter writing is proofreading. After all that hard work, you don’t want a few silly typos or poor punctuation letting you down.

So check it yourself, then get someone else to have a look, then have a final glance.

Once you’re happy, it’s time to attach it to your application, and hit send.

Al Hall is a regular contributor at Trade Me Jobs and Trade Me Property. He’s dedicated to helping people succeed in their aspirations to find their dream job and place to live.

Other articles you might like

A good CV can make all the difference to your job hunting hopes. Check out our must-read advice and free templates.

A good cover letter intro is like a good espresso – short, sharp and energising. Here’s how to brew one of your own.

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CVs and cover letters

Take the hard work out of writing your CV and cover letter. Get advice about what to write, support to show you what to do, and free templates you can use.

When you apply for a job, employers will look at your:

• CV, to see your skills, any qualifications, and your work history
• cover letter, to find out what kind of person you are and why you want this job.

They'll use this to decide if they want to interview you, so it's really important to make a good impression.

What's available

'build my cv' service.

A free service to help you write or rewrite your CV and cover letter. It's run by the Auckland Business Chamber, and it's available online and by phone throughout New Zealand.

You can sign up if you're getting Jobseeker Support or Sole Parent Support.

If you've been getting one of these benefits for less than 12 months, you can sign up through MyMSD:

If you've been getting one of these benefits for more than 12 months talk to your local service centre or call our Job Search line on 0800 779 009 .

Step-by-step CV builder

A free, interactive tool from Careers.govt.nz.

• Makes sure your CV has all the information employers look for.
• Tips and advice to help you build a CV to get you noticed.
• Your CV will save automatically to your account, and you can download, print and email it in Word and PDF.

How to write a cover letter

Careers.govt.nz has great advice about:

• what your cover letter needs
• how to make it look good
• templates you can use.

This website may not work correctly because your browser is out of date. Please update your browser .

Develop a New Zealand-style CV

Most employers will quickly scan your CV to decide if it is worth reading in more detail. So it needs to make a good impression quickly.

What to include in your CV

New Zealand employers only want to see relevant information on your CV. They do not need a list of every job or course you have ever done.

Employers are most interested in your:

• technical and personal skills
• work experience
• qualifications and education
• community and volunteer experience.

They also like to see some evidence of how you have applied your skills.

It is best to only include relevant details of your skills and experience and to give brief examples of how you have used your skills in the past.

Skills employers are looking for | careers.govt.nz

Previous employers

Local employers may not be familiar with the organisations you have worked for overseas. It helps if you include a short description of organisations you list on your CV, like:

• the number of employees
• the location
• a website link so they can get more information if they need it.

The careers.govt.nz website has tips on how to write a CV for New Zealand employers.

How to write a CV | careers.govt.nz

Make a good impression

It is important to make a good impression of yourself as a potential employee, but not to appear too boastful about your achievements.

Many people make the mistake of writing a CV and using it for every job application. New Zealand employers expect you to adjust your CV to suit each job so that it highlights the skills that are relevant to the job.

People suggested that my CV was not what New Zealand employers would look at. Where I come from we prepare a CV in a different way: we give all our experience right from day one. Here, nobody likes to read a story! Darshan Desai

Cover letters

Most New Zealand employers expect a cover letter with your CV when you apply for a job. A cover letter is a ‘sales pitch’ about why you think you are ideal for the job.

Your cover letter should:

• briefly introduce yourself
• outline your main relevant skills and experience
• make an argument for why you are the right person for the specific job.

Just like your CV, it should focus on details that are relevant to the job you are applying for and it should be brief – no longer than 1 page.

Use a formal and persuasive style when writing a cover letter. It is a good idea to have a generic letter that you can adjust to match the job description you are applying for.

How to write a cover letter | careers.govt.nz

Your qualifications

Remember to bring your qualifications with you to New Zealand. If you are sending them in with an application, send a copy. Keep the originals safe and get copies made and certified. If you are in New Zealand, a Justice of the Peace (JP) can certify them.

Find a JP | Royal Federation of New Zealand Justices' Associations

Helpful resources

The careers.govt.nz website has many resources that can help you to make a New Zealand-style CV and cover letter. There is material to help you:

• understand the parts of a CV
• learn how to put transferable skills on your CV
• learn how to write a cover letter
• fill in job application forms.

CV and cover letter templates | careers.govt.nz

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Simple New Zealand

How To Master a Cover Letter for New Zealand [Examples & Tips]

Although you might don’t want to, yet in most cases, you need to include a cover letter when applying for a job in New Zealand. NZ cover letter is similar to other countries; it should show the company why you are the right candidate for the job. Take your time to write a personal and customized letter. Never send the generic one; this can ruin your application from the start.

A cover letter is a monumental part of your job application in New Zealand. A good cover letter should answer the main question, which is why the company should hire you. Additionally, it must provide information on how you can bring value to the company and help them with the challenges. A cover letter should showcase the relevant skills and experience you have.

In most cases, businesses and recruiters in New Zealand will require you to attach a customized cover letter. And it’s a good thing for you. In the end, the cover letter is a claim for the role – it’s your chance to highlight and match your experience against the job description and to clearly state what you can offer your potential employer.

If you are looking for a job in New Zealand, I would highly recommend going through the Job Hunter’s handbook made by Careers.govt.nz.

Table of Contents

Is a cover letter necessary in New Zealand?

Unfortunately, yes, you need to include a customized cover letter when applying for a job in New Zealand. Almost  half of the recruiters reject applications without a cover letter. A high-quality, customized cover letter tells the manager you are a dedicated professional. It should be only a page long.

A resume or CV alone can show your achievements and qualifications, but it can’t tell the story and explain why you choose this company in particular. That’s why we need a cover letter. It’s also a great tool to show your personality and motivation. It must show the employer you are an asset to their company.

Are you resigning from your previous job? Read how to write a proper resignation letter .

Resignation Letter in New Zealand (Examples + Template)

Tips and guidance for a winner cover letter.

So what is a cover letter, and why it’s so important for your job application in New Zealand?

• Cover letter is your first point of contact with employers .
• It should fit on one page .
• It needs to explain why you want this job .
• It should relate to your CV .
• It should describe your relevant skills, experience, and accomplishments .
• It should show the evidence that you have researched the company and that you are the right candidate.

If you follow these simple statements, you should already be able to create a decent letter. Yet, if you want more, read this article to the end and follow the advice.

The winning tactic here is focusing on  them , not just on  you,  which will ultimately make you stand out from other applicants

When writing your cover letter, pay attention to the following:

• Do very extensive research about the company. Show it in the cover letter.
• Reflect on the company’s vision.
• Highlight specific achievements and successes that show you can address the challenges the employer is facing.
• Show your personality.
• Prove that you understand the challenges of the company.
• Explain your motivation and fit for the position.
• Presents how your skills and experience as a solution for the company.
• Create a list of job keywords that are mentioned in the job ad. Include them in the cover letter.
• Address the cover letter to the right person, e.g., the hiring manager or recruiter
• Be clear and concise
• Have a structure in the letter – beginning, middle, end
• Use active words to describe your work – accomplished, achieved, led, created, increased, identified
• Finish with a call to action and ask for a meeting.
• Try to be funny
• Send a generic cover letter — customize each one for the specific job.
• Forget your full contact details
• Generic and boring opening paragraph
• Copy-paste from the CV or job ad
• Start every sentence with “I”
• Write more than one page

Looking for a job? Check out the best recruitment agencies in New Zealand .

Best Recruitment Agencies in New Zealand 2024

1. research about the company and position.

Your knowledge about the company you are applying to work for is crucial. You must also know all the essential details about the advertised position and how your skills and experience fit in.

When someone reads your cover letter, they must be sure you are the right candidate for this position and for this company. That’s why you must include as many tailored to the job ad details as possible (yet not too many).

So, look for information on the company, its key products or services, its mission, and anything else that gives you an insight into them. Notice the most important details and mention them in the cover letter where appropriate.

You might want to check out the company’s website, its executives’ Twitter feeds, and LinkedIn profiles.

The culture of the organization is vital to note. This will influence your communication style. For instance, you might be more casual with start-ups or advertising agencies but more formal with banks and large corporations.

2. Show how you can help

A company hires you to solve a problem or to help with challenging tasks they are unable to manage. Point out the things you can do for a company and which potential results it might bring. Or maybe you already were challenged with similar tasks? Mention it in your cover letter!

3. Why are you a perfect fit?

The second paragraph of your cover letter should give a clear idea to the reader why you are the one and that you will satisfy the company’s specific needs.

Here you should match the keywords mentioned in the job ad with your skills and experience. You also must show the hiring manager why you want this job, not just any job. Include all the enthusiasm and passion you have.

Match your skills with a job ad

Highlight the key skills and qualities in the ad, e.g.:

• strong written and verbal communication
• technical skills
• analytical thinking
• team player or teamwork
• problem-solving
• time management
• knowledge of software & tools
• specialized or technical competencies
• high level of computer competency
• ability to work well under pressure
• enthusiasm and initiative
• excellent customer service

Include them in the cover letter with real-life examples.

Connections matter in New Zealand

About 70% of all jobs in New Zealand are so-called hidden. They are simply not advertised because hiring managers seek candidates within the company, their circle of colleagues, and people they know before they post a job ad. For that reason, having connections in New Zealand is very crucial.

You are more likely to be invited to an interview if you know a friend of a friend and they got a reference they you rather than just based on your qualifications and experience.

That might be good news for some and bad news for others. Nonetheless, it’s highly recommended to start networking as soon as you land in New Zealand. Join groups, participate in social and professional events, work on your Linkedin profile, and just be proactive.

And if you are lucky to know someone in the company you are applying to work for, mention it in the first sentence or two of your cover letter.

Don’t forget to include

Your cover letter shouldn’t miss these small but key elements:

Your personal value and personality

While skills and experiences are indeed critical, New Zealanders love human connection. If they find you an interesting and nice person, they are more likely to move forward with your application.

Try to be personal in your cover letter; tell them more unique things about you and your experience. Avoid being general at any cost.

Reflect on your experience that relates to the job ad and company profile. What challenges have you faced, and how did you solve them? You also want to provide evidence of the things you mention by using concrete examples, situations, numbers, and facts. For example:

“During the last quarter, my company was challenged by the supply shortage of …We have had 200% more orders than we can ever fulfill. To solve this problem, I was on the lookout for new suppliers for several weeks; after dozens of selling calls, I finally managed to sign a contract with our best supplier so far. I will never come across them otherwise.”

Your enthusiasm

In many cases, people don’t get hired because they aren’t enthusiastic and convincing enough. So, it’s not the lack of skills; it’s your desire and how you show it. If you make it as if it was your dream job, you are more likely to be invited. Avoid at any cost writing in a manner as you are doing a company a favor by working for them.

Hiring managers even say, “Enthusiasm conveys personality.” Some tips that help you to point out your enthusiasm include:

• Show that you have thought about the job and why you would like to work for them.
• Why is this company so brilliant? What they do the best? How they stand out?
• Mention their reputation, performance, and product.
• Remember, it’s about what you can do for them, not what they can do for you.

NZ cover letter structure

Following the formal structure when piecing together a cover letter is as much as important as its content. So, make sure you stick to New Zealand standards. Here is an example:

Dear [Ms. or Mr. Surname],

• Opening – Explain why you are writing this letter (add an interesting one-liner summarizing why you’re interested in the role and what you’d bring to their business.)
• Explain your interest in the job, show knowledge about the company and position
• Demonstrate your skills and experience related to the job
• Explain why you will fit into this role and which value you will bring to the company
• Sign off and offer them to contact you

Yours sincerely,

Your name – Andrew Black.

Make sure you check your cover letter via Grammarly for spelling and grammar mistakes!

Cover letter introduction

The introduction sentences will determine whether the hiring manager will read on or skip your resume. Start your cover letter in an unconventional way and hold the reader’s interest. Here are some tips for a stellar introduction:

• Highlight your achievements in the industry.
• Display your passion and enthusiasm.
• Mention some names and numbers.

A no-go cover letter introduction looks like this:

In response to your posting for the Digital Marketing Manager position, I would like to express my interest in participating in the recruitment process. As a digital marketing manager with 8+ years of experience, I am optimistic that I would succeed in this role.

Top cover letter example

Since you already know how to write the header, here is only the main part of the cover letter.

” I am writing regarding the Marketing Manager position you currently have open. As a marketer with over 5 years of experience managing small and larger teams, I would love to take a challenge and work for your company. Marketing is my passion, so it’s to achieve monthly goals, generate new leads & sales, and train the team for success.

In my previous role at (company name), I reached not only the set marketing goals but exceeded them by 80% and, in some months, even 120%. Your company (name) already has brilliant strategies in place, you use paid advertising, social media, and outreach, but I would add other channels to ramp up the reach and revenue. I am experienced and knowledgeable in the SEO scene; hence we can explore new opportunities for your business in this area of marketing.

My previous team of marketing assistants was great! I love to work with people and guide them in our current strategies. At the same time, responsibility for people does not make me stressed or scared but ignites my motivation to bring even better results so we can all be proud as a team.

Besides, my Master’s degree in Business taught me fundamental knowledge about organizations, management, strategy, and agility, which I would be happy to apply when working for (company).

It will be great to talk in person one day. You can reach me at 123456789 any time or via email at [email protected] to arrange an interview. Thank you for your consideration, I look forward to hearing from you.

Cover letter for a visa application

Im most cases, Immigration New Zealand, will request a cover or so-called motivational letter together with your visa application. This is generally a less complex document that you would write for the employer.

Your cover letter for a visa should include:

• Reasons why you are moving or visiting New Zealand
• How are you going to support yourself
• Demonstration of how you meet the criteria for the visa

The content of the cover letter will vary depending on the visa type you are applying for. If it’s, for instance, to join a partner in New Zealand, you should include your relationship to them and explain it briefly.

Therefore, your cover letter should target your visa category’s main requirements. 

When I was applying for a student visa, my cover letter described why I decided to study in New Zealand and what are my plans after my studies. Immigration New Zealand also mentioned in their requirements that the cover letter must include these details.

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How to Write a Cover Letter: Template & Tips | Hays

How to write a cover letter | hero banner | ub, how to write a cover letter - template & tips new zealand.

Intro + Form | UB

The importance of cover letter, what is a cover letter.

Let’s go back to basics – what is a cover letter? A cover letter acts as a personal introduction in a professional setting. Usually, it’s a separate document that you attach to a job application along with your CV. You should use it to demonstrate your personality and summarise why you are the right person for the job, so the reader can consider the rest of your CV with this set up in mind.

Follow our tips for how to write a cover letter or download our cover letter template.

Why write a cover letter? 

The idea for writing cover letters for your resume is simple: it needs to be engaging enough for an employer to read to feel compelled to find out more about your skills and experience in your resume, before (hopefully) calling you in for an interview.

Not all candidates make the effort to write a tailored and personalised cover letter, so by making sure you write a cover letter that answers specifics needs in the job ad, it’ll help separate you from other applicants. In turn, giving you a greater likelihood of being shortlisted for an interview.  

Download your Cover Letter template 

Enter your details below to download your Cover Letter template:

How to write a cover letter | Video | UB

Cover letter advice.

Recruiters & hiring managers often receive hundreds of applications for each job. You need to start with a great cover letter to gain attention. Learn how with this video from Hays.

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Content Block - Cover Letter | UB

How long should a cover letter be , how to write a cover letter | 3rd content block | ub, cover letter format, how to write a cover letter | 4th content block | ub, 1. do your research, 2. address your cover letter to the right person, 3. how to start a cover letter write an attention-grabbing introduction, 4. add evidence of your successes  , 5. highlight key skills, 6. sign off professionally, 7. review your cover letter , how to write a cover letter | 5th content block | ub, what not to include in a cover letter, excessive details, repeat your cv, don’t write in the third person, can ai write the perfect cover letter, how to write a cover letter | 6th content block | ub, final tips around how to write a cover letter.

• Keep it succinct and relevant to the job you’re applying for. Your cover letter should not exceed five paragraphs. 
• State what your motivation is behind your application. 
• Just as you would in your CV,  use strong verbs  to demonstrate action and accomplishments, such as ‘organise’ or ‘supervise’. 
• Optimise the subject line. Also check the job description again, in case the employer asks applicants to include something specific in the subject line. 
• If you are applying for a job online rather than email, consider putting your cover letter and resume into the same document so they don’t get separated. 
• Remember, our cover letter template is free to download and can be used as another way to capture the attention of a recruiter or hiring manager and encourage them to more closely review your resume. Good luck.

How to write a cover letter | 7th content block | UB

Do i really need a cover letter, how long should a cover letter be, what are some common mistakes people make when writing cover letters, how do i format a cover letter, hays new zealand salary guide 2022-2023 - salary checker | ub.

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• You are currently on: Your CV and cover letter

Your CV and cover letter

Your CV and cover letter are the first impression most employers will have of you. This is your opportunity to showcase your skills and experience to a potential employer.

Remember that you need to tailor your CV for each role. You should not have one version of your CV that you use for multiple applications. Each job is different and you need to demonstrate you have the right skills and experience for that role. 

Make sure you get friends or family members to read your CV and give you feedback. They can spot achievements or skills you've forgotten to include and help you make it easier to read.

Recruiters from some of New Zealand's leading companies share their tips about preparing your CV in the video below.

Cover letters

Your cover letter is your personal sales pitch. Use it to introduce yourself and explain why you want the job and are the right person for it.

Recruiters from some of New Zealand's leading companies share their tips about writing a cover letter in the video below.

Tips from Business School students for CVs and cover letters

In our recent Business School student recruitment experience survey, students had the following advice for you:

• Always apply early! It's really important to put your best foot forward, so use the resources offered at the Business School. Get your CV checked and talk to our Business School Career Development team – they often know the recruitment teams and can tell you what to focus on. Most importantly, be yourself. Tell them what makes you unique and what you can bring to the role.
• Be sure to check your CV, CL and application form thoroughly before submitting it, to ensure that there are no grammar, spelling or other mistakes and that your CV is consistently formatted (e.g. dates and bullet points are aligned consistently). Ensure that all information provided is correct and updated. In addition, it is important to ensure that your CV, CL and application form is tailored to the company's values and job description – not just a general CV.
• Structure your CV well to highlight certain skills you have that would make you more attractive towards the role. Also make sure you come across as an all-round student.
• While applying, make your CV the best possible representation of who you are as a person. Include a list of relevant skills on your CV that are specific and tangible – not just things like “punctual” or “passionate”.

General application tips

• Start early, the application takes a while to complete.
• Get all your CV and cover letters checked and done before the start of the semester, and also create a LinkedIn profile beforehand as well.
• Go to Networking events. These companies get flooded with applications - you need to put a face to your application.
• Never underestimate yourself, you’re just as good as anybody else!

CV and cover letters explained workshop

To find out more, register and attend our workshop "CV and cover letters explained". You can view workshops and registration details on our Book a workshop page .

Drop in with your CV and cover letter

Come and see us at drop-in to get your CV and cover letter reviewed.

• Located in the red booths on Level 1, OGGB, between 12-2pm, Monday to Friday, during undergraduate teaching periods.You don't need to make an appointment.
• During semester 1 2022 it will be held online. You can find the link in the Business School newsletter (BizBuzz) which is emailed to you each Thursday.
• During the breaks you are welcome to make an appointment via MyCDES .

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cover letter examples.

Standard cover letter: candidates with some experience looking to transition into a similar role..

Dear (hiring manager’s name),

I am writing to apply for the position of (job role) at (company name), as advertised at (the place where you found the job listing).

I believe I would be an ideal candidate for this position, having had five years of experience working in a (previous job role) in (relevant industry). In my previous position, my responsibilities included managing a team of six in the (relevant department), organising communication for both internal and external purposes and creating content for company-wide promotion.

In doing so, I demonstrated my creativity, communication, and organisational skills while coordinating other outputs on a mass scale. During my time in (my previous job role), I boosted online engagement by 12 per cent and was responsible for managing highly successful (projects or examples of work).

My enclosed resume speaks to my compatibility with (company name). I have been following your organisation for some time and have found (company name)’s work very stimulating - particularly recent projects like (example). My interest in (relevant interest, skill or experience) aligns closely with (company name)’s objectives within (relevant industry), and I believe this shared vision will allow us both to prosper. The role of (job title) at (company name) excites me, and I am confident I can be a valuable asset to your organisation.

Thank you for taking the time to consider my application. I look forward to discussing the opportunity with you further. I can be reached at (your contact information).

(Your name)

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Career change cover letter: for candidates looking further afield and hoping to switch up their career..

I am writing to apply for the position of (job role) at (company name), as advertised at (the place where you found the job listing). Please find my resume enclosed for review.

With four years of experience in IT, I wish to transition into a communications role, having had the opportunity to develop my interest in my previous position. Although as (previous role title), my duty was internal management of company IT systems, I was responsible for company-wide resources and coordinated across various state departments. I received three commendations for excellent interpersonal support from the executive board and was vital in spearheading (previous company’s name)’s ‘Ask an Expert’ campaign.

I believe that the organisational, managerial and interpersonal skills I developed in IT - coupled with my interdisciplinary perspective - make me uniquely qualified for the role of (job title). I am convinced that (company name)’s vision of increasing the accessibility of online education makes it the perfect place for me to transfer my knowledge and skills into a communications role. In doing so, I will be a genuine asset to your organisation. Recent ventures, like (company example), have me excited about the future of (company name) and how I could contribute to it.

a company-focused cover letter: for bolder candidates interested in a particular company that isn't currently advertising any vacancies.

Dear (hiring manager's name),

I am writing to inquire about possible job openings at (company name). I have been following the company for some time and recently found their (example of work) to be very inspiring. I am interested in a role in (relevant industry/profession/division) and was hoping to learn more about any potential opportunities at your organisation. Please find my resume enclosed for review.

I am a recent (degree name) graduate working in the (industry name) field and looking to further my career. During my time as a (job title), I have regularly exceeded targets, helping to boost company revenue by 5 per cent last year. I also demonstrated organisational ability when coordinating the company conference and leadership skills when chairing meetings between graduate staff members. I believe the drive and creativity I have shown in my career would prove valuable to your company.

My resume illustrates my determination to have a successful career in (industry name). I have found that the work being carried out by your organisation is particularly appealing, with recent projects like (example 1) and (example 2) closely matching my interests. If there is a potential opening within your organisation's (area or field) team, I would not only be highly grateful for consideration but believe that my experience and skill set can help the company continue to prosper.

I would appreciate the opportunity to discuss any possible vacancies at (company name) and provide additional information regarding the benefits I could bring to the organisation. Thank you for your time, and I look forward to speaking with you further.

career break cover letter: candidates looking to re-enter the workforce after a career break.

I am writing to apply for the position of (job role) at (company name), as advertised at (the place where you found the job listing). Please see my enclosed resume for review.

I believe that my nine years of experience in (previous role) with (past company) have given me the skills needed to thrive in this position. My past duties included liaising with business partners, organising internal and external events, managing the company calendar and supervising a team of nine employees across the (relevant department). In this position, I cultivated my organisational and managerial abilities and was awarded employee of the month five times. I was also responsible for securing a partnership with (insert business name), which boosted (past company)’s output by 14 per cent, and managed the launch of (past company)’s website in 2017.

From 2019 to 2021, I elected to take a professional break to consider the future of my career. During that time, I travelled through Europe and vastly expanded my cultural awareness, communication skills and ability to negotiate challenging circumstances. Of note was the time I spent volunteering as an English support teacher in France for two months. I am confident that these experiences have contributed to my status as a well-rounded employee and team member.

For some time, I have been following your organisation with interest. The prospect of (job role) at (company name) has me incredibly excited to return to work and to utilise my updated skillset to the benefit of (company name). I believe that my international experiences will contribute to your organisation’s global mindset and expand culturally diverse markets. International projects that (company name) has been involved with recently, like (example), are particularly stimulating. 

redundancy cover letter: for candidates dealing with a recent redundancy.

With more than three years of experience in the (relevant industry), I believe that I would be an ideal candidate for this job. In my previous role as (job name), I demonstrated the organisational skills, creativity and drive that would be well suited to your company. My duties involved liaising with video and graphics departments to coordinate multimedia content, relationship building with external clients and overseeing our marketing output.  

During my time (job role), I was responsible for increasing company turnover by 15 per cent, implementing several new measures to boost revenue and cut expenditure. I believe I can display similar financial acumen at (prospective company name) while furthering my knowledge of economic principles.

I believe I can bring the expertise and determination required for (company name) to continue its success in (relevant country) and abroad. The role of (job title) is exciting and one that I believe is an excellent fit for my skill set and experience. And I am available to start immediately.

N.B I would suggest the redundancy explanation should not be featured in your cover letter but instead discussed briefly once contacted. And in a simple sentence:e.g. due to the company's financial difficulties, they made significant cuts throughout the organisation. I took a redundancy package.

school leavers cover letter: for candidates who've recently graduated or left school.

As you can see from my resume, I have recently completed my (exam name), where I achieved (overall grade) while studying (relevant subjects). I believe that the skills acquired during my studies make me an excellent fit for this role. During my time in education, I demonstrated time management skills by juggling exam revision alongside my prefect duties. I also showed leadership skills as part of my role as captain of the school rugby team. What's more, I believe that the ambition and drive I led when spearheading the Summer Fete charity effort make me a viable candidate for a position at your organisation.

My work experience role at a local newspaper furthered my enthusiasm for a career in media. As part of this role, I demonstrated my attention to detail by proofreading copy and my ambitious character by pushing for greater responsibility. This was ultimately rewarded through the opportunity to write a small news piece for the paper's website. I believe that my achievements here and the teamwork skills I demonstrate as part of my charity volunteer work would serve me well in your organisation's (job name) role.

Aside from my professional and academic achievements, my passion for writing would also be helpful for this position. I am a regular online blogger writing about (subject), which I believe shows the level of creativity I could bring to your company. Although only a hobby, I put a great deal of time and effort into each post and furthered my online web design knowledge.

I believe I can add significant value to (company name) with my academic and professional achievements. The role of (insert job title) excites me, and I am sure it will provide the perfect starting point for my career in (industry name).

find a suitable candidate

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• Cover Letter

Email cover letter

An email cover letter is an opportunity to leave a memorable impression upon recruiters, and we’re here to help you captivate employers with your unique charm and unparalleled skills. In this guide, review the following: 

• Whether it's more effective to send your cover letter as a separate file or attach it to an email
• Professional cover letter samples to assist you in creating your own personalised email cover letter
• The best ways to construct a captivating cover letter
• How to craft a standout email job application that exudes excellence and professionalism

Let’s get started! 

So, what’s an email cover letter? 

Picture this: instead of the usual generic cover letter that's attached as a separate file, imagine crafting a magnetic email introduction that immediately grabs the attention of potential employers. An email cover letter is like a doorway to your career aspirations and your professional potential, delivering a concise and impactful message within the body of your email. It's a refreshing twist on the traditional approach, making you stand out in a sea of job applicants. 

Should I include a cover letter in the email or as an attachment?

Not sure whether to paste your cover letter into the email or attach it? Usually, employers provide instructions on whether to include your cover letter as an attachment or in text form. Following these instructions precisely is crucial to avoid your application being overlooked.

If the instructions ask you to attach your cover letter, go ahead and attach the file to the email. But remember, it's a good idea to add a little sparkle to the body of your email as well. Start with a captivating opening that grabs their attention and directs it towards the attached cover letter and other application materials. You can customise the amount of information you include in the email to make it more engaging.

Check out our example below: 

Dear (Employer Name)

I would like to apply for the position of (insert position) at (insert company name). Please find attached my documents including my CV and cover letter attached to this email.

(Your Name)

If you need more help, here’s the process we follow (and swear by!) 

• Make your email cover letter stand out by personalising it! Start by addressing the recruiter by their name if possible. If you're not sure about their name, "Dear Recruiting Team" is a respectful alternative.
• Introduce yourself briefly and mention the specific job role you're applying for right at the beginning. This grabs the recruiter's attention and clearly states your purpose.
• To demonstrate your suitability for the role, highlight 1-2 relevant skills or accomplishments that showcase why you're the perfect candidate. This will impress the recruiters and showcase your qualifications.
• When concluding your email cover letter, include a clear call-to-action statement for employers to contact you. This can involve sharing your contact information or expressing your desire for an interview.
• Wrap up your letter with a professional and respectful signature, such as "best wishes,” or “ngā mihi,” followed by your name. This leaves a positive and polite impression on the recipient.

By following these tips, you can create a well-structured and captivating email cover letter that greatly increases your chances of catching the attention of potential employers. Woo hoo!

If the job posting leaves you guessing about the preferred method of submitting your cover letter, it's time to play detective. Start by investigating if there are any other application materials that need to be attached. If you find yourself amidst too many documents, a smart move would be to craft a brief introduction email and attach the full cover letter along with the other materials. Now, if the job advertisement forgets to mention a cover letter, don't stress! You can effortlessly incorporate it into the body of your email, seamlessly blending it with your application. Below, you'll find an outstanding email cover letter example featuring an attached CV. Feel free to adapt it to your liking to make it truly your own.

Tēnā koe, Mr. Tipene, 

I really enjoyed our kōrero at the Kia Manawanui event last Tuesday in Napier. Thank you for your time! As requested, I have attached a copy of my CV to apply for the accountant role with Maui & Manaaki Accountants. After 11 years of working as an accountant and a proud CPA, I would love to add value to the Maui & Manaaki Accountants team. 

Previously, I worked in Deloitte’s Accounting team for five years, before moving to PwC in 2018 to assist the PwC accounting team. In just six years, I helped both Deloitte and PwC New Zealand increase their client roll by more than 1,600 clients. 

If you have any questions, I’d love to connect with you further to discuss how I can add value, expertise and insights to help the Maui & Manaaki Accountants team grow. I have attached my contact details, including my email [include email] and phone number [include phone number] and I hope to hear from you at your earliest convenience. 

Ngā mihi nui, 

Maihi Henare

How to write an effective email cover letter

When crafting an email cover letter, you have the power to make it stand out by adding a touch of personality. Unlike a traditional cover letter, an email cover letter allows you to skip the header. Instead, why not conclude your email by sharing a few closing sentences that include your personal information? Wrap it up by signing off with your full name and perhaps even your phone number in your call to action or email signature. To add an extra touch of professionalism, you can include convenient links to your LinkedIn profile, relevant social media accounts, online portfolio, or any other pertinent professional websites in your email signature.

Remember, just like a typical cover letter, your email cover letter should be a breeze to read. Stick to standard email fonts and sizes, with a classic black colour. And don't forget to create a visual breather by leaving a blank space or two between each paragraph. With these small tweaks, your email cover letter will surely make a lasting impression!

Enhance your job application with our captivating email cover letter templates! Our templates ensure that your sample cover letter is effortlessly formatted, leaving you with more time to focus on crafting your message. Our collection boasts a range of professional cover letter templates tailored to specific industries. With our templates, you can confidently present yourself as a top candidate for any position.

Crafting the perfect tone for an email job application

Unlike traditional cover letters submitted online, your job application email sample offers unique advantages. One major perk is the opportunity to address the recruiter personally. Not only do you have their email address, but you likely have their name as well. While it's customary to use "Dear" followed by the recruiter's name in many industries, certain fields appreciate a more casual approach. Injecting a personal touch by using "Kia ora" or "Hello" followed by their first name can create a warmer connection right from the start. Stand out from the crowd and tailor your email to suit the preferences of your potential employer with this simple yet effective approach.

When it comes to the suggested tone in writing, there is one exception. If you're drafting an email sample for an internship application, it's advisable to adopt a semi-formal tone. As a student reaching out to someone in a higher position, your goal should be to strike a balance between enthusiasm and politeness. While there's no need for excessive pleasantries, it's crucial to ensure that your email reflects your respect for the employer's valuable time.

If you find yourself sending your job application sample via email due to a personal connection with the recruiter, it might be because you have a prior working experience at the company or some other affiliation that allows you to apply directly. In these instances, it is crucial to tailor your email job application to sound like it's coming from someone the recruiter is familiar with. Adjusting your tone based on your existing relationship will help ensure that your email cover letter sample comes across as casual and friendly, creating a more engaging and personalised message.

Key Takeaways

Make your email cover letter and attached document stand out by avoiding repetition while keeping employers engaged. Here are some key points to remember:

• Follow the conventions and rules for cover letter content, but find ways to add a unique touch.
• Include most of the same achievements, but present them in a fresh and distinct manner.
• Remember that emails allow for a more casual and friendly tone compared to cover letters.
• Optimise your email layout by placing contact information and social links in the footer section rather than at the top.

To further enhance your cover letter writing skills, visit the cvapp.nz website, where you can find expert-approved cover letters for various industries and job positions. You’ve got this – karawhiua!