creative cover letter sample

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

15 Cover Letter Templates to Perfect Your Next Job Application

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

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Creative Cover Letters (With Examples)

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Find a Job You Really Want In

Cover letters are your employer’s first introduction to you as an individual. Your cover letter touches on your interest in the job, the company, and what skills you possess that make you ideal for the position. Your letter will tell the hiring manager a bit about yourself, as well, such as what passions outside of work drive you.

In that regard, it makes sense to be a bit creative with your cover letter to make it feel like you and to catch the hiring manager’s attention. If you’re considering writing a creative cover letter, or wondering if creative cover letters catch an employer’s attention, then keep reading.

Key Takeaways:

Hiring managers can read through dozens of cover letters in a day, so making sure yours stands out is key to getting an invitation to interview .

A creative cover letter helps grab the reader ’s attention by doing something different, whether that’s done visually or through the written content.

Before submitting a creative cover letter, research the company to look for any guidelines and make sure your letter matches the company culture.

Remember that creative cover letters won’t be well received by everyone.

What is a creative cover letter?

How to write a creative cover letter, tips for making cover letters creative, 10 creative cover letter examples, creative cover letter faq.

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Creative cover letters are exactly what they sound like — a cover letter that’s outside the norm. There aren’t any particular guidelines as to what makes a creative cover letter — it is creative, after all — meaning that there are many ways for you to make your letter stand out.

Cover letters can be creative in a number of ways, such as:

Format. If you’re being creative with your cover letter, you don’t have to follow the standard format. Putting things in a different order, adding color or pictures, or formatting the letter differently are things that’ll make it stand out from the crowd. This can be anything from bullet points to a different size margin.

Just be aware that throwing the rules out entirely can be confusing, so be careful how you go about it.

Personalization. All cover letters talk a bit about your passions or interests. But a creative cover letter can add anecdotes, asides, or references to your favorite books or movies.

Informality. Having a conversational tone is atypical for cover letters, but it’s the sort of thing that will really appeal to certain company cultures.

Humor. Adding humor can be a huge boon to cover letters. The trick is making sure that the jokes land, which isn’t easy in writing. But so long as you don’t go do anything controversial or embarrassing, the attempt will likely be appreciated.

Graphics. You can add pictures, graphics, drawings, or charts to your cover letter. There are only certain instances where this is applicable, but if you’re applying for a graphic arts or drawing position, including something you designed in your cover letter shows them your skills right away.

Audio. It’s also possible to add audio to your cover letter if it’s electronic (which most are).

Creative cover letters tend to work best with creative industries, such as:

Architecture

Graphic design

Entertainment

A creative cover letter isn’t going to follow the same rules as a standard cover letter, meaning that it’ll take more thought and effort to write. As you’re doing something nonstandard, your letter is more likely to be scrutinized, which means that you have to be sure that you write the absolute best cover letter you can.

Research the company. If you’re thinking about changing the design to be more creative than the standard header and content format, make sure that your creative cover letter will be well-received. Some professions are stricter and want to see your skills, experience, and qualifications instead of your creativity.

In these cases, it’s best to stick with a classic cover letter with just a professional header and you can get more creative in the body of your letter .

Choose your format. In industries where creativity is encouraged and a good way to attract attention, you can play with the layout, design, and color scheme. The sky’s the limit and you can get super creative.

You just have to make sure that your cover letter is legible and communicates all of your skills and experience. If you’re getting creative, try matching your cover letter to your resume , website, or portfolio . Use the same color scheme or design across all of your application materials so your submissions are easily identifiable and cohesive.

If you’d rather leave your cover letter looking traditional and just spice up the content, there are plenty of ways to make your writing engaging. Improving your writing and adding a little extra flair can liven up your cover letter, making it exciting for the reader.

Take advantage of your first paragraph. The first sentence is most important, and you can leave it at just a creative first sentence if you don’t want to be too outside the norm. However, your first paragraph is where you can be enthusiastic and creative, all while tying it into the skills required for the job.

You can’t just write anything. It’s important that whatever anecdote, joke, or observation you start with is relevant to the job that you’re applying for.

Tell them why you are interested in the company. One way to get creative is to research the company and find interesting facts or stories that you connect with, then mention them in your cover letter.

Include things about where your interests intersect or why you love that company in particular. Some examples include charities that you’re both passionate about or how the organization has made an impact on your life.

Highlight your accomplishments. You might have an achievement that you’re especially proud of or is particularly relevant to the position you’re applying for.

If that’s the case, leading with that might be a good way to capture your reader’s attention right from the beginning.

Proofread and edit. As this letter is going to be non-standard, it’s especially important you don’t have any errors. You don’t want the recipient thinking that you’re just unaware of cover letter standards, or feel that the rules don’t apply to you.

Reread the letter to make sure the point you want to get across lands. It’s best to have someone that you trust read the letter for you as well, just to make sure it works.

While writing a creative cover letter is in many ways similar to writing a standard one, there are some tips to make it more engaging. The trick to a creative cover letter is to make it stand out, and unique cover letters get noticed. It’s important to try to put your personality into the letter, as that’s what you’re really selling: yourself.

Show off your passions. If you love your career path or you’re super excited for the position you’re applying to, let it be known!

Sharing your genuine excitement and passion for a field, industry, or job is a good way to show your dedication, expertise, and engagement.

Create a story. Your cover letter doesn’t just have to be a dry walkthrough of your professional life and achievements.

Include a belief statement. Like a goal or objective on a resume , a belief statement on your cover letter can give hiring teams a one sentence overview of who you are and what you want to achieve.

It’s a great place to write about yourself and align with a company’s values or goals to show that you’ve done your research and you’d be a good culture fit.

Mention a network connection. If you have a friend who already works at the company or got a referral from someone in your network, you should add that to your cover letter . That shows that you already know people at the company and they could vouch for you.

Connections at companies can be extremely useful, so try networking and seeing where you can find connections.

Proofread. Before submitting your cover letter, make sure you are rereading to look for any spelling or grammar errors. You can even have someone else look over it to catch anything you might have missed. It can look unprofessional to send in a letter with errors in it.

Tailor your cover letter. Make sure you are tailoring your letter to each job. Hiring managers can tell when you send in the same cover letter. Make sure to include the company name and the recruiter’s name if you found it. It can also be a good idea to include any keywords from the job listing or company website.

As the definition of a creative cover letter is so broad, it can be difficult to picture what is meant by that. Remember that while this is a creative exercise these are still business letters, so you can’t completely throw all the rules out the window. But that doesn’t mean that you can’t write up a fun cover letter and get a job with it.

Some people may say that I’m crazy for quitting my real estate job and going to culinary school, but those people have never tasted my signature pasta alla vodka. My unique career journey positions me perfectly to manage ABC Restaurant as they franchise and expand, while keeping the quality of service consistent.

As the recipient of the American Financial Technology “Most Cutting-Edge IT Initiative” award, I’m always ready to bring my best, most creative ideas to whatever IT project I’m tackling. I’m committed to staying up-to-date with industry trends and bringing that knowledge and expertise to share with all of my colleagues when we tackle projects.

When I noticed that ABC Company donates 10% of its profits to the ASPCA, I knew that I had to apply for this position. I care deeply about animal welfare causes and even spend my free time volunteering with the ASPCA. Being able to work at an organization that gives back to a group I support while allowing me to grow professionally is an opportunity that I cannot pass up.

As an accountant , I believe that everyone should know how to manage their finances responsibly. I do not just analyze and watch over my clients’ finances, but teach them how to be financially responsible so they can make informed decisions about their money.

When I was a kid, I lived at the movie theater. I would always see new movies as soon as they came out and kept going back to see everything again. Since then, I’ve worked to fit my love of movies and skill as a writer to find a career in media journalism. This position writing for the culture section of XYZ Magazine is the perfect opportunity for me to contribute to an iconic publication while bringing my personal passions into my professional life.

You’re looking for a social media savvy content marketer ? Look no further, I’m right here. I have grown Instagram accounts by 5000+ followers, created dedicated TikTok audiences, and ran Facebook ads with 200% ROI in the last year alone and I’m excited to beat those stats with ABC Company.

Thanks to my former colleague, Jane Doe, I heard of an opening for a PR Director at your company and was immediately intrigued. Jane has nothing but great things to say about your company and once I saw the job description, I knew it would be a perfect fit.

I have been constantly refreshing XYZ Company’s careers page since I found out about their mission to support local nonprofits with innovative tech. When I finally saw a job posting that happened to be in my industry, I applied immediately. I admire XYZ’s mission and I believe my enthusiasm for web development and your mission will make me the perfect fit for the Full Stack Developer position.

If you’ve seen my resume , you know that I’m not exactly qualified for the business analyst position. But what you can’t see from my resume is my dedication to teaching myself the ins and outs of the industry in my spare time or the endless networking I’ve done to understand the role of a business analyst . Here’s why I’m uniquely positioned to wow you as your newest business analyst.

I believe that every business has a valuable service to provide, it’s just about finding the perfect audience for it. As a marketer , I love tackling the “hard to sell” businesses and flipping around their branding and messaging until they’re profitable.

What should a creative cover letter include?

A creative cover letter should include a standard heading but a unique body paragraph. A standard header is important for professionalism, but the body of the letter should be an interesting way of introducing your skills and accomplishments.

How do I make my cover letter unique?

You can make your cover letter unique by adding relevant personal touches. For example, telling a brief story about how and why you left your real-estate job to pursue culinary school can speak to your passion and willingness to learn.

Plus, such an opening is unexpected and clever. What restaurant would expect you to talk about real estate? But, that makes you a more unique and memorable candidate.

How do you end a creative cover letter?

The best way to end your creative cover letter is through charming confidence. Briefly summarize why you’re the best candidate for the job, and thank the employer for their time.

Are creative cover letters effective?

Yes, creative cover letters are effective. For example, up to 83% of hiring managers say that a great cover letter could convince them to schedule an interview with an applicant.

And a creative cover letter makes you even more memorable, which will make it far easier to land an interview.

Should you have a creative cover letter for a creative industry?

It isn’t required that your cover letter be creative if you’re applying for a creative job, but that’s where a creative cover letter is most likely to be effective. It’s important to consider the company culture before deciding what kind of cover letter to write. There are many businesses that have creative jobs — like graphic design — that aren’t inherently creative industries.

Harvard Business Review — How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

Inc. Magazine — 11 Secrets to Writing the Perfect Cover Letter

Harvard University — Resumes and Cover Letters

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Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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20+ Creative Cover Letter Template Design [2024]

By Sara McGuire , Jan 10, 2024

Are you looking to create a cover letter that will help your job application stand out? You’ve come to the right place.

Cover letters matter because they’re like your chance to say, “Hold up, there’s more to me than what’s on my resume!” They’re your first opportunity to show why you’re the ideal fit for the job and let your personality shine.

Ready to stand out from the job-hunting crowd? Browse and pick from Venngage’s dozens of cover letter templates that you can customize and have ready in no time!

There has been a lot of buzz surrounding infographic resumes  and other creative resume designs over the past few years. After all, creating a visually engaging resume can be an effective way to set yourself apart from other job candidates.

WATCH: Resume design tips

Keep reading for 20+ cover letter templates.

Or access our cover letter template library to see all the templates at once.

Find the right cover letter template for you (click the links below to jump ahead):

• Why use a cover letter template?

Internship cover letter templates

Creative cover letter templates, professional cover letter templates, simple cover letter templates, free cover letter templates, how to design a cover letter, how to customize cover letter templates in venngage.

• Cover letter writing tips from career experts

But first, before we dive into the beautiful cover letters…

Why should you use a cover letter template?

In most cases, your cover letter is an employer’s first introduction to who you are — your personality, your qualifications, and your goals. A cover letter is a way to develop your own personal brand :

A professional cover letter helps you seem more legitimate to employers. And it is a great document to bring with you to an interview and to publish on your portfolio site .

Why do you need a cover letter template ? Well, you should be writing a different cover letter for each job application.

So, a cover letter template will give you a framework that you can adapt for different positions, and save you time doing so.

Now, let’s take a look at different types of cover letter templates you can customize using Venngage.

Before that, if your resume design could use a little makeover, take a peek at these easy-to-use infographic resumes or creative resume templates . They’re sure to add that extra flair and make your application stand out!

Here’s a perfect example of a cover letter template you can use when applying for an internship or a co-op position:

If you’re applying for your first job as a student, chances are you won’t have much hands-on work experience. In this case, you can talk about your educational qualifications as well as different skills relevant to the job that you’ve obtained from your course work.

In your cover letter, you can also explain what you bring to the table — what you think is important to the job and will make you stand out from other candidates. Take this template as an example:

If you don’t have concrete numbers to back up your work experience, you can talk about what you value and learn from previous experience — as well as what your soft skills are and how they’ll help you in the job you’re applying for. 

Add a custom header that illustrates your personal brand

What impression do you want to make on readers of your cover letter? Do you want them to think you’re inventive and take risks? Do you want them to think you’re competent and reliable?

This header uses bright colors and icons to make Sophie seem creative and personable:

Design Pro Tip: Use our icon replace tool to quickly replace any icon in our templates. Click any template here to sign up for free and enter the editor. Then, click an icon to replace it with one of the thousands of icons in our library.

Similar to how you can use an image as a border, you can also create an image header.

When picking an image for your header, look for an image that isn’t too busy. Too much going on will distract from your header text — and the text is the most important part!

For example, this cover letter template uses a tranquil lake scene in the header to show off the applicant’s photography skills:

Or skip the image and separate your header text with a simple line:

Using a bold header is one way to make your job application stand out, so you don’t hear those dreaded words: “we’ll just keep your resume on file .”

You can also use our customizable  letterhead  templates to create unique headers.

Use icons to illustrate information like your experience, skills, or passions

Icons are simplified vector graphics used to represent concepts. They’re perfect for adding a bit of creativity to your cover letter design.

You can use icons in a number of ways to enhance your design, including:

• Drawing attention to section headers
• Creating your own custom logo or illustrations
• Emphasizing key points like your contact information
• Replacing bullet points in lists

“Using bullets points where applicable also help to make it a smooth read.”

– Brandon Thompson, Recruitment and Hiring Manager at  1-800-Got-Junk?

In this cover letter template, icons are used in the header to add a bit of color and illustrate the applicant’s experience:

Add an atypical border for a modern cover letter design

Generally speaking, it’s good to play it safe with your cover letter design. That being said, there are small design choices you can make that will have a big impact on your cover letter’s personality.

For example, you can use borders in unusual ways. A simple border used in a surprising way can make your cover letter design more interesting.

For example, instead of using a border around the edges of your page, you could use a border around one section, like the header. Take a look at how this cover letter template uses a strip of purple along the spinal column and crosses it with a border around the header:

Use a column layout to divide your cover letter into sections

Typically, when you write a cover letter, you will include your contact information in the header or footer. But a visual cover letter offers you the opportunity to use a different page layout.

For example, you could put your contact information in a spinal column at the side of the page. To do this, simply divide your page into columns:

Take a look at how columns are used in the page layout for this cover letter template:

Include a personal logo to make your cover letter more memorable

For example, this cover letter template uses a logo created by putting the applicant’s initial inside a triangle. Simple and sleek:

Creating your own logo might seem like a big task. But it doesn’t have to be complicated. Your logo design could be as simple as a writing your name in a specific brand font , or combining your initial with an icon or shape.

Take some time to draft a few mock ups of your logo. What shapes and font style reflect your personality? Which designs are the most eye-catching and easy to use in other places?

You could use a logo in place of the headshot in this template. Or simply, include your photo:

Design Pro Tip : Use our photo replace feature to quickly add your own headshot to your cover letter. The Venngage online drag and drop editor lets you quickly upload your photo and drag it over the existing headshot. The tool will replace and resize for you.

Give your cover letter template a decorative border

This cover letter template uses an image of a map for the border. This could represent the applicant’s career path, their sense of adventure, or the places their experiences have taken them:

Design Pro Tip : Create a border using an image in Venngage’s online editor by placing a rectangle over the background image. If you would like your border to be see-through, simply adjust the opacity of the rectangle.

A border is a simple way to add some creativity to your cover letter, while still maintaining a more traditional design.

An easy and eye-catching approach is to use a background image for your border. Look for an image that reflects your skills, your hobbies or passions, or the industry you’re in or applying for. The meaning of the image can be literal or symbolic — that’s up to you!

Or instead of a border, try adding a footer or sidebar with an image, or in a solid color like this template:

Use up to three different font styles (but no more than that!)

This cover letter template uses an elegant font for the headers and a sans serif font for the body copy (for readability):

Here’s a design rule of thumb: use no more than three different font types in one design. If you use too many different fonts , your design can look cluttered.

Generally, it’s best to stick to:

• One font for headers
• One font for sub-headers
• One font for body text

For example, this cover letter template uses only two fonts: Poppins for the header and sub-headers, and Merriweather for the body text. By bolding certain headers and using a different brand color for other, the design has variation while still being cohesive:

Highlight your contact information using a bold footer

While a bright, bold header will help grab the attention of readers, a footer will help make sure your cover letter ends on an impressive note. A bold footer can also help highlight key information–like your contact information and availability.

Take a look at how the footer in this cover letter template mirrors the color in the header, while also emphasizing the applicant’s contact information:

Round out your cover letter design with an image

Look at how seamlessly the image at the bottom of this cover letter is incorporated into the design:

An image can add that final touch to your cover letter design. You can use an image to fill up empty space and to reinforce themes in your cover letter.

If you want to show off your creative chops, you could include a photo you’ve taken yourself, or a custom illustration. But when in doubt, you could incorporate a stock photo –as long as it isn’t too cheesy.

No matter what the image is, it’s important that you integrate it cohesively into your page design. That could mean using an image frame  to give your image a unique border shape, or using an image with a transparent background.

Add your signature to your cover letter template

Take a look at how this cover letter template incorporates a signature in the footer:

At this point, you may have noticed something that a lot of these cover letters have in common: they include a signature.

While including a signature isn’t a requirement, it can add another personal touch to your cover letter. Personal design touches will help your cover letter be more memorable.

• Header and contact information: At the top of your cover letter, include your name, address, phone number and email, as well as the date of your application.
• Salutation: Begin the letter by addressing the hiring manager by their name if it’s available or use a generic “Dear Hiring Manager” if you don’t know their name.
• Content: Start with an engaging opening paragraph that clearly mentions the job you’re applying for and how you found out about it. In the following paragraphs, concisely explain why you are a strong candidate for the position, focusing on your skills, qualifications and specific achievements that align with the job requirements. Express your enthusiasm for the role and the company throughout the content.
• Closing: In the closing paragraph, express your eagerness for an interview and thank the recipient for considering your application. Use a professional closing, such as “Sincerely” or “Best regards.”
• Proofreading and formatting: Before finalizing, carefully proofread your cover letter to ensure there are no grammar, spelling or punctuation errors. Maintain a clean, professional font and consistent formatting throughout the letter while keeping it to one page in length.
• Select a cover letter template from this post or from our templates library . You’ll be prompted to create a free account. Some of our templates are free, some require a small fee to use.
• You’ll enter Venngage’s drag and drop online editor. No design knowledge needed!
• Add your own text, including a header, description, body text and your contact information.
• Customize the color scheme , fonts , icons and images to fit your personal brand.
• Save your customized cover letter as a template for future job applications.
• Email or share a link to your cover letter within the editor.
• Upgrade to download your cover letter as a PDF.

Make sure your job application stands out. Keep reading for essential cover letter design tips…

Expert tips for writing your cover letter

While good design will help grab the attention of readers, your text is what will actually sell them on your qualifications.

Before we delve into the expert tips, here are some general tips on how to write the best cover letter for your dream job. Make sure you always provide the reader — in this case, the recruiter, hiring manager or department manager — with context. Did you meet the recruiter at a job fair? Or, did you come across a message from them on a job portal?

If you have already met the recruiter in person at an event, the cover letter serves as a way to get back in touch while also communicating your interest in the position you are applying for.

You may also refer to something that stood out in your previous conversation so that the recruiter can refresh their memory and take a personal interest in your application.

Now, onto the tips from the career experts. Here’s what they had to say on cover letter writing:

Keep your text concise

“Keep your cover letter concise, easy to skim and be sure to connect the dots as to why you meet the important qualifications.”

– Hannah Morgan, Job Search Strategist at CareerSherpa

Customize your cover letter for each company you apply to

“CUSTOMIZE YOUR LETTER TO THE COMPANY YOU’RE SENDING IT TO. Don’t just provide a list of your skills, or a few flattering paragraphs about your background. Tie your story to what the company cares about! If you’re not sure what the company cares about, go to their website. Read their About Us page. Try to figure out what they value (this is not hard – a lot of companies share their core values somewhere on their site). Pick which of those core values resonate most with you. Then, tailor your letter to those values. That is: how have you demonstrated that value in your career so far? How would your experience / skill set contribute to that value if you were to work at this company?”

– Claire Suellentrop, Co-Founder and Head of Marketing at Userlist.io

“Always personalize your cover letter. Explain what you have to offer and how exactly that connects with the vision/goals of the company.”

P.S: Not customizing your cover letter for each job application is probably the biggest cover letter mistake you can make as an applicant!

Focus on communicating your career goals

“Spend more time explaining your goals/direction and your plan rather than listing off things like ‘good at multitasking and team work’. What is your focus and why do you want the role?”

– Emily Brown, Hiring Manager at Ledcor

Use creative copywriting techniques

“When hiring marketers, I look for creativity and powerful copywriting. Empathy…understand the role your prospective employer is hiring for and what good and bad (very important to have why you might not fit) ways you fit in.”

– Derric Haynie, CEO of Vulpine Interactive

Show you know a lot about the company you’re applying for

“Find a way to stand out and find a way to speak to the first person who will be reading your resume, either that’s a recruiter, HR manager or hiring manager. If you know who you’re writing the cover letter for, talk about why you are actually excited to work for that company. Talk more about the company than you do about yourself, and tie in a few reasons why you’e the right fit for the role. Reference recent news articles about the company, show that you’ve done your research, whatever you need to do to stand out beyond the copy and paste approach that everyone else is using. The information is available.”

– Martin Hauck, Head of Talent at  Coinsquare

Optimize your cover letter design for print

You probably already have a few ideas for creative cover letters buzzing around in your head. But before you race off to start your design, here are a few best practices to keep in mind.

If you’re planning on bringing your cover letter to an interview, make sure that your design will look as impressive in print as it does on screen.

Design your cover letter for standard letter paper

Make sure that the size dimensions of your cover letter template fit standard printer paper. Standard letter paper is 8.5 x 11 inches.

Export your cover letter in a high resolution

You don’t want your cover letter to print out blurry. In general, it’s a good idea to export your cover letter in 300 dpi resolution.

Venngage allows you to download your design in HD PNG or PDF formats. You can also check out this guide to learn how to edit PDFs .

Set bleed marks for your printer

If you want to get your cover letter printed professional, you may want to set bleed marks in your design. “Bleed” is the area around the outside of your cover letter that will be chopped off after printing.

If your cover letter design has a solid background color, or colors and images that touch the edge of the page, you should set bleed marks to indicate where the edge of the page is.

Now that you’re equipped with these cover letter design tips, it’s time to make your own!

More design guides to power your career growth: 20+ Infographic Resume Templates and Design Tips to Help You Land That Job

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Land the job with cover letter templates

Show hiring managers why you're the perfect job candidate with professional, customizable cover letter templates. find the perfect cover letter template for any industry or career path..

Download free cover letter templates

Stand out from other job applicants with free, professional cover letter templates. Cover letters are a perfect complement to your resume and provide an effective opportunity to show your personality and enthusiasm for a position. Focus on writing a compelling cover letter and let a professionally designed template do the rest.

These free cover letter templates are perfect for any stage of your career, whether you're looking to land an internship or your dream job. If you're applying for a corporate position, you may want to opt for a simple cover letter template. There are a variety of other cover letter designs available, from basic cover letter templates to creative cover letter templates.

Each of these cover letter templates is customizable in Word , so you can add your own text, change design elements, and more. Print out your cover letter or download it for free to use for online job applications. Once you've customized the perfect cover letter, explore resume templates that will match your cover letter design, or download free business cards for your next networking event.

Creative Designer Cover Letter Example

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Start your Creative Designer cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or professional status. Make sure to express your enthusiasm for the role you're applying for and the company. For example, "Dear [Hiring Manager's Name], I am a passionate and experienced Creative Designer excited about the opportunity to apply for the [Job Title] position at [Company's Name]." This approach shows respect, professionalism, and a genuine interest in the role. It's also important to highlight a key achievement or skill that makes you a strong candidate right from the start, to grab the reader's attention.

The best way for Creative Designers to end a cover letter is with a strong, confident closing statement that reiterates their enthusiasm for the role and their confidence in their ability to contribute creatively. They should also express eagerness for the next steps. For example: "I am excited about the possibility of bringing my unique design perspective to your team and am confident that my skills and experience make me a strong candidate for this role. I look forward to the opportunity to discuss my application further." This ending is effective because it reinforces the designer's interest in the job, asserts their belief in their own abilities, and shows initiative by expressing a desire to move forward in the hiring process.

Creative Designers should include the following elements in their cover letter: 1. Personal Introduction: Begin with a brief introduction about yourself, your current role, and how you came across the job opportunity. 2. Skills and Experience: Highlight your key skills and experiences that are relevant to the job description. As a creative designer, you might want to mention your proficiency in design software like Adobe Creative Suite, your understanding of design principles, or your experience with specific types of projects (e.g., branding, UI/UX design, print design). 3. Portfolio Reference: It's crucial for creative designers to mention their portfolio in the cover letter. This could be a personal website or a Behance profile, for instance. Make sure to direct the hiring manager to specific projects that demonstrate your suitability for the role. 4. Creativity and Problem-Solving: Show your creativity and problem-solving skills by discussing a project where you had to come up with a unique design solution. This will give the employer a glimpse into your design process and how you handle challenges. 5. Understanding of the Company: Show that you've done your homework about the company and the industry. Mention what you admire about the company's products or design style, and how you could contribute to their mission. 6. Enthusiasm and Passion: Express your enthusiasm for the role and the field of design. Passion is a key driver in creative roles, and showing your love for what you do can set you apart. 7. Call to Action: End the letter by thanking the reader for their time and expressing your interest in discussing the role further. Remember, a cover letter is your chance to tell a story that your resume can't. It's about showing your personality, passion, and how your design skills can benefit the company. Tailor it to each job application to show that you're genuinely interested in the role.

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Creative Cover Letter Template

Land your dream job and find ideas for your new cover letter with our free, modifiable Creative cover letter template. Copy and paste this cover letter example free of charge or rewrite it using our easy-to-use cover letter creator.

Creative Cover Letter Template (Full Text Version)

Dear Head of Human Resources,

As a Graphic Web Designer with 2 years of experience in creating inspirational visual assets, visual storytelling, and digital experiences, I apply with enthusiasm for this opportunity.

I am currently a Graphic Web Designer at Screenmedia, where I develop original design concepts, communicate with clients to determine their needs and requirements, and update existing websites. Mirroring your requirements, I collaborate with copywriters and content managers, design images, logos, and banners, and promote the company's services on social media.

In addition to my professional experience, I hold a Bachelor of Web Design and Development and am an expert user of all programs outlined in your job description (Adobe Design Suite, CorelDraw, Inkscape, Sketch, GIMP). I have an awesome reputation for my strong project management and communication skills, alongside an incredible eye for detail and a flair for the creative. I proactively stay on top of the latest trends, news, and developments in web design so that I can continually offer cutting-edge solutions to clients. I get super excited about driving business growth, take pride in my work, and enjoy having a little fun at the same time!

I have loved every minute of my time at Screenmedia. As they are relocating their head office to Chicago, I am now seeking a stimulating opportunity closer to home.

Please find attached my resume for your consideration. My portfolio is available at www.jansopkodesigns.com

Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours faithfully,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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Professional Creative Marketing Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Creative Marketing cover letter. Just replace personal information, company application data and achievements with your own.

Cover Letter Guide

Professional creative marketing cover letter tips to help you stand out.

So are cover letters necessary for Creative Marketing jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.

It will also introduce the recruiter to your strengths and your capacity to handle challenges.

In short - it will make them want to learn more about you!

Check out our guide on what your cover letter should include for some additional inspiration.

Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.

Choose the right salutation and write a strong introduction

We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.

This will show that you’re attentive to detail and are willing to go the extra mile when necessary.

Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.

• To the Human Resources Department,
• Dear [company name] Recruiter,
• Dear Angela Stone,
• To the Recruitment Team

The introduction of your Creative Marketing cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?

Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.

So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Show that you've researched the company

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

End with a call to action

Using the right words to end your Creative Marketing cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

Cover letter examples by industry

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• Content tailored to the job posting you're applying for
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Creative Writer Cover Letter Examples

Use these Creative Writer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Creative writers are responsible for developing and writing content for a variety of media, including books, magazines, websites, and advertising. They need to be able to come up with new and interesting ideas, and they must be able to write in a variety of styles.

When you’re applying for a creative writer position, your cover letter is a great opportunity to show off your skills and experience. Use these examples to write a creative writer cover letter that stands out from the competition.

Formal/Professional Writing Style Example

With a strong passion for storytelling and a Bachelor’s degree in English Literature, I am confident in my ability to excel as a Creative Writer for your company. My educational background and experience in various writing fields have equipped me with the skills necessary to produce captivating content that will resonate with your target audience.

During my time at XYZ University, I have not only honed my writing skills but have also developed a deep understanding of various writing styles, including fiction, non-fiction, and poetry. This comprehensive knowledge base allows me to adapt to different projects and deliver high-quality work that meets the expectations of both clients and readers.

In my previous roles as a freelance writer and content creator, I have successfully managed projects for a diverse range of clients, from blogging and social media content to copywriting and technical writing. I am experienced in conducting thorough research and transforming complex ideas into easily digestible and engaging content. My ability to meet tight deadlines, maintain consistency in brand voice, and collaborate effectively with team members has been recognized and praised by previous employers.

I am confident that my strong work ethic and meticulous attention to detail will prove to be an asset to your company. I am eager to contribute my creativity and passion for writing to help propel your brand to new heights. Thank you for considering my application for the Creative Writer position at your company. I look forward to the opportunity to discuss my qualifications further during an interview.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from the University of the Arts with a Bachelor of Fine Arts in Creative Writing, I am eager to utilize my passion for storytelling and skillful writing to contribute to your organization.

During my time at university, I developed a strong foundation in various writing styles, including fiction, nonfiction, poetry, and screenwriting. My coursework also provided me with valuable knowledge in editing and proofreading, as well as the necessary research skills to create captivating and accurate content. I was also fortunate to have my short story, “A Journey Through Time,” published in our department’s annual literary journal.

Outside of my academic pursuits, I immersed myself in the world of literature by attending workshops, readings, and book signings to further develop my writing techniques and expand my network within the creative writing community. Additionally, I served as a content writer for our student magazine, crafting engaging articles with a focus on the arts and student life experiences.

I am confident that my educational background, writing experience, and love of storytelling will make me an excellent fit for the Creative Writer position at your esteemed company. I am excited about the opportunity to contribute my unique voice and fresh perspective to your team, and I look forward to meeting you in person during an interview to further discuss my qualifications. Thank you for your time and consideration.

Networking/Referral Writing Style Example

I was referred to this opportunity by my great friend and former colleague, Jane Smith, who currently works as an Editor in your team. Jane and I had the pleasure of working together at XYZ Publishing, where we co-authored numerous articles and consistently met strict deadlines. Our collaborative strengths and shared passion for creating compelling content make me certain that I would be a great fit for your team.

As a dedicated creative writer with over five years of experience in the publishing industry, I pride myself on my ability to craft engaging narratives tailored to a diverse range of audiences. My extensive portfolio includes published short stories, blogs, articles, and social media content. At the heart of my writing style lies a deep understanding of storytelling techniques and a commitment to producing captivating original pieces.

Apart from my creative writing skills, Jane can attest to my strong work ethic, adaptability, and enthusiasm for collaborative projects. I am dedicated to delivering high-quality content and meeting deadlines, and to continuously improving and expanding upon my writing abilities.

Thank you for considering my application. I am highly enthusiastic about the possibility of joining your team and contributing to the incredible body of work your organization produces. I would be thrilled to discuss any openings further, and I hope that my connection with Jane demonstrates my suitability for the role.

Enthusiastic/Passionate Writing Style Example

As a lifelong lover of the written word, story-weaving has been entrenched in my identity for as long as I can remember. When I saw the opportunity to join your team as a Creative Writer, my heart raced with excitement, and I knew that this is where my aspirations and talents would truly come alive.

Your organization is renowned for creating compelling, thought-provoking content that leaves a lasting impression on its audience. The opportunity to play a significant role in crafting such impactful narratives is the very fuel that drives my passion for writing. I am confident that my fervor for storytelling, coupled with my strong writing abilities, would be an invaluable asset to your dynamic team.

Having honed my writing skills through years of creating captivating content, I am eager to embark on this new creative adventure. My dedication to innovatively crafting and refining stories knows no bounds. I truly believe in the power of the written word to transform perspectives, evoke emotions, and connect people on a profound level. It would be an incredible gift to contribute to that magic in my role as a Creative Writer at your organization.

In closing, I want to reiterate how thrilled I am by the prospect of joining your esteemed team. I strongly believe in the potential of our combined creative forces to produce extraordinary content that resonates with readers everywhere. Thank you for your time and consideration. I cannot wait to discuss how my passion and skills can further propel your company to even greater heights.

Problem-Solving Writing Style Example

As a dedicated writer with a genuine passion for storytelling, I believe that my innovative mindset, diverse skillset, and proven track record of creating compelling content make me the ideal candidate to contribute to the continued success and growth of your organization.

Having conducted thorough research on your company and recent projects, I recognize that increasing audience engagement and brand awareness is a challenge frequently faced in today’s fast-paced digital landscape. My background in content creation, combined with my expertise in SEO, social media marketing, and data-driven analytics, has prepared me to tackle this challenge head-on.

In my previous role at XYZ Digital, I was responsible for ideating and developing fresh, relevant, and engaging content for an array of platforms. By utilizing effective marketing strategies and adapting content based on audience preferences, I significantly increased web traffic, conversion rates, and organic search rankings for our clients. Beyond my technical skills, my degree in Communications and experience in journalism have honed my ability to craft thought-provoking articles that captivate readers and inspire discussion.

Moreover, I have a deep understanding of various content types, from blog posts and social media copy to long-form articles and even fiction. My extensive portfolio showcases my adaptability and ability to produce content that resonates with diverse target audiences. This versatility will enable me to bring a unique and creative perspective to your organization, while consistently delivering high-quality content that meets your brand’s objectives.

I am eager to contribute my passion, creativity, and expertise to your team and help drive continued success for your organization. Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the position further.

Storytelling/Narrative Writing Style Example

As I sat at my favorite coffee shop, scribbling away in my notebook, I felt a sudden jolt of inspiration. The characters I had been developing for months finally found their voices and their stories began to unfold in front of me. I knew then that creative writing was not just a hobby, but a true passion that had been simmering inside me for years. I believe that this profound love for storytelling has prepared me to excel as a Creative Writer at your esteemed organization.

Over the years, I have honed my skills through various writing workshops, online courses, and by devouring any book on writing I could get my hands on. I have worked on numerous projects, ranging from short stories and blog posts to full-length novels. My dedication to the craft has allowed me to develop my own unique voice as a writer, which I am eager to bring to your team.

In my previous role as a freelance writer, I collaborated with clients to create engaging content that resonated with their target audience. My ability to adapt my writing style to suit different genres and voices has earned me praise from clients and colleagues alike. I am confident that my experience and versatility will make me an invaluable asset to your organization.

I am excited about the opportunity to contribute my creativity and passion for storytelling to your team. I believe that my unique perspective and dedication to the craft will bring a fresh and dynamic voice to your organization, and I am eager to discuss how my skills can contribute to your success.

Thank you for considering my application.

Create your Europass Cover Letter

Europass helps you to develop a structured, consistent and professional cover letter guiding you through each step. You can create new cover letters or edit existing ones using the Europass tool to create and edit cover letters.

How does Europass help?

Europass will guide you step by step through the process to help you create a good cover letter with all the essential information. You can create, store and share cover letters in 31 languages , choose from different templates to customise your application and share them easily from your Europass Library . 

Create your Europass

How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

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