cover letter to bain

Consulting cover letter guide (for McKinsey, BCG, Bain, etc.)

Today we’re going to explain everything you need to know about writing consulting cover letters.

We’ll start by reviewing an example cover letter that got interview invitations from ALL the MBB firms (McKinsey, BCG, and Bain). 

And then we’ll explain exactly how you should write your own cover letter to land consulting interviews. Here’s a full list of the topics in this guide:

• Example cover letter

How to write your consulting cover letter

Consulting cover letter tips.

• The skills consulting firms look for

Consulting cover letter screening process

• Get help with your cover letter

Let’s get to it! 

Click here for a consulting letter/resume review with an ex-MBB consultant

Example cover letter (which got interviews at mckinsey, bcg, and bain).

Below is an anonymised cover letter from a candidate who got interviews at McKinsey, BCG and Bain. So you can trust that this template works.

The image here highlights the different sections of the cover letter, but we’ll dive deeper into the text later, and you can also get a downloadable copy below.

Free download of the consulting cover letter example, here. 

In the next section, we’ll go step-by-step through each part of the cover letter and explain how to go about writing it. But before we dive in, please note the following points about the above template:

• A lot of people use this template. Get inspiration from it, but every sentence in your letter should be written from scratch.
• This cover letter might sound impressive. It's one of the best ones we’ve seen. But even if you have not achieved as much as this person, you can still get an interview.

With that said, let’s dig into the cover letter writing process!

As a starting point, this video provides a nice overview of the full writing process for a consulting cover letter. 

Now let’s break things down further.

1. Introduction

Example - Introduction

Mary Taylor - [email protected]

DD / MM / YYYY

Dear Sir / Madam,

I would like to apply for an Associate position at McKinsey in London.

This section is a formality. It should simply state the following information:

• Your name and email address. You can replace your email address with a postal address although those are not commonly used anymore.
• The date on which you are sending your letter
• The position, company, and office to which you are applying

Keep it short and sweet.

2. Why you? 

Example - Why you?

I started working as an Analyst at Big Finance in New York in September 2020 and was quickly promoted to Associate in a year and a half instead of the average four years. While at Big Finance, I advised a broad range of clients who constantly gave me positive feedback and regularly asked to work with me again. Before joining Big Finance, I graduated as the top student of my MEng in Chemical Engineering at Prestigious University in the UK. While studying, I received two competitive scholarships and awards. In addition, I developed my leadership skills as the President of the Prestigious University Consulting Club. High energy was essential to lead a team of 5 managing the club and growing the number of members by 20%.

This is your "GOLD MEDALS" section. It is the first section of your cover letter and therefore the most important one.

It should state the TOP 3 achievements of your life to date that are relevant to consulting. These achievements should be as unique and as memorable as possible. When your reviewer reads them they should think "Wow, that's impressive. I want to know more about this person."

To write this section you need to step back and ask yourself "What are the most impressive things I've done with my life so far?" This is not an easy question to answer. 

In our experience discussing this with a close friend can help. It's sometimes easier for them to quickly point out the impressive things you have done as they are an external observer.

In addition, notice how achievements are QUANTIFIED in the example above. Saying you have been promoted "in a year and a half instead of the average four years" is much more powerful than saying you have been promoted "quickly." You should quantify your achievements whenever possible.

This section is your chance to grab the reader's attention. If there's nothing impressive in it, they will stop reading and just scan the paragraphs. So don't miss your opportunity!

3. Why consulting?

Example - Why consulting?

There are several reasons why I want to pursue a consulting career. To start with, I know I will enjoy being a strategy consultant because I have already worked in a strategy team in the past. This was in summer 2019 when I was a Strategy Intern at Big Grocery Retailer in London. In addition, I think consulting is a unique opportunity to comprehensively learn about business management by working on a variety of company situations. Over the past two years, I have started building my business skills while advising clients on financial matters at Big Finance. I now look forward to learning more about companies’ management at McKinsey. Finally, I want to work in consulting because I truly enjoy interacting with clients. Throughout my work experiences I have built a successful track record of developing and maintaining relationships with clients including, for instance, the senior strategy team at Big Grocery Retailer.

Once you have convinced your reviewer that you have impressive achievements under your belt they'll be thinking: "Ok, this person is impressive. But do they REALLY want to be a consultant? Or are they just applying because they're not sure what to do with their career."

The third section of your letter should therefore answer the  "Why consulting?" question . But here is the thing about this question: There are some reasons to go into consulting that you should tell your reviewer about. And some reasons that you should really keep to yourself.

For instance, one of the mistakes candidates commonly make in their cover letter is to write something along the lines of "I'd like to spend 2 or 3 years in consulting to learn more about business in general and then decide what I want to do." This is a HUGE mistake. 

Consulting firms want to hire FUTURE PARTNERS. Not employees who will stay for a couple of years. You can watch the video below for more details about this.

The best approach for your "Why consulting?" section is to write about past experiences that really show you know what you are getting into. The perfect situation is if you have done an internship in consulting or in corporate strategy and have enjoyed it. If that's the case, this is the perfect section to write about it.

But even if you haven't done related internships, there are plenty of angles you can use to connect your past experiences to what you will do as a consultant. For instance:

• You might have enjoyed working with clients when you were in M&A or in Sales
• You might have enjoyed structuring and solving tough problems as an engineer

You should use these experiences to say that "working with clients" or "solving tough problems" is something you KNOW you enjoy doing; and you look forward to spending more time doing this as a consultant.

When they read this section, your reviewer should think: "Ok, this person is impressive AND they know what they are getting into."

4. Why McKinsey / BCG / Bain / Other?

Example - Why McKinsey?

McKinsey appeals to me for three reasons. To start with, the different people from the company I have met and worked with all told me they had truly enjoyed their time there. For the past two years, I have worked for Michael Smith, a former Engagement Manager from the London office, who now works for Big Finance. Additionally, I regularly read McKinsey’s reports on financial services and think the insights delivered by Sarah James and others in the Finance practice are truly superior to that of other consultancies. By joining McKinsey, I therefore think I would have an opportunity to work with and learn from the best consultants in the industry. Finally, the fact that McKinsey was selected by Finance Supercorp to shape its digital strategy also played an important role in my decision to apply. This was a first-of-its-kind contract in finance and it shows that while at McKinsey I could get the opportunity to work on truly unique projects.

If you have managed to convince your reviewer that you have an impressive background and that you really want to be a consultant, you have a VERY HIGH chance of getting an interview. 

The only question that's left for you to answer is: " Why McKinsey  / Why BCG? / Why Bain? "

Top consulting firms  have a lot in common. In most regions, they cover the same industries and work for similar clients. They also pay similar salaries, and the career path is more or less the same from firm to firm. So what should you write about in this section?

In our experience, the most efficient way to set yourself apart in this section is to write about three specific elements:

When you write "I've met with Michael Smith," or "I've read report X," or "I've heard about project Y," you are making an argument that's SPECIFIC enough for your reviewer to think: "Ok they've done their homework."

If you stay too GENERIC, your argument will be much less credible. For instance, writing something like "While at McKinsey, I'll be exposed to a broad range of industries which I'm excited about" is a weak argument because you could swap McKinsey for BCG or Bain in that sentence.

In fact, this is the ultimate test. If you can swap McKinsey with another name in your "Why McKinsey?" section you are not being specific enough. You need to work on your paragraph again and mention SPECIFIC people, reports, or projects that you find interesting.

5. Conclusion

Example - Conclusion

For all these reasons, I am very enthusiastic about the chance to work at McKinsey. I am available for an interview at any time and look forward to hearing from you.

Yours faithfully,

Mary Taylor

The last section of the cover letter is a formality again. It should include the following elements:

• A sentence or two saying that you are enthusiastic and available for interviews at any time
• Your final signature

So how do you make it easy for your reviewer to put your cover letter on the "Accept" pile? We have put together the 10 tips below to make sure you can achieve this and avoid common mistakes.

Tip #1 Don't use a template letter

Writing cover letters is painful. But trust us, reading hundreds of them can be at least as painful. That's why you should make every effort to make your letter interesting and genuine. 

It's ok to get inspiration from templates such as the one we provide in this guide. But every sentence in your letter should be written from scratch.

Tip #2 Keep it to one page

One of the unwritten rules of consulting cover letters is that they should not be longer than one page. The trick to achieve this is to only select the MOST RELEVANT experiences from your  resume  and to summarise them. 

The points you decide to highlight should clearly demonstrate that you would make a great consultant.

Tip #3 Standard format and font

It's tempting to use an eye-catching font and format. But that's actually a bad idea. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. Who is this person?" Your cover letter should stand out because of its content, NOT because of its format.

Tip #4 Not the time to be shy

Your cover letter is not the time to be shy. If you went to Harvard and have three Olympic medals, now is the time to say it! Most of us don't, and that's fine. But the point is that you should really push yourself to bring your most impressive accomplishments forward.

Tip #5 Network, network, network

This might sound surprising, but a big part of the cover letter is  how much networking you have done . Having networked with people from the firm you are applying for pays dividends for multiple reasons. 

First, they might recommend you to the HR team. But most importantly, these people will give you insight into what makes their firm UNIQUE. Then you can quote what you've heard in your cover letter (and name drop the person you heard it from) to show that you really understand the firm you are applying for.

Tip #6 Read, read, read

Unfortunately, networking is not always easy or possible. In these cases, your second best option is to read as much as you can on the firms you are applying for. You should read about the firm's projects, reports, and partners and find pieces of information you are really interested in. 

For instance, if you did your master thesis on electric vehicles, try to find who works in this area at the firm and what they have to say about it. And then mention what you have found in your cover letter.

Tip #7 One letter per firm

One question we often get is: "Should I write one letter per firm?" The answer is YES. But it's not as hard as it might sound. 

Every cover letter needs to answer three questions: Why you? Why consulting? And why this firm? The only paragraph you will need to change in every letter is the one about "Why this firm?" For each firm, you will have to do the networking and reading mentioned above.

Tip #8 Start writing early

Writing an outstanding cover letter is VERY HARD. Most candidates underestimate how much time it takes and start this process too late. You'll need to take a step back and reflect on everything you have done to date to highlight your most relevant experiences. 

This takes multiple iterations. Start early.

Tip #9 Get feedback

In our experience, great candidates all look for feedback and iterate on their cover letter until it's truly as good as it can get. It's a lot of work, but it's worth it.

It’s best to get feedback from peers or consultants. These people will be able to point out which parts of your letter they don't get or don't find impactful enough. If you’d like to have an expert review your cover letter, check out our team of  ex-consultant coaches .

Tip #10 Proofread multiple times

Finally, you should check and double check your letter for typos and grammar mistakes - multiple times. A cover letter is (not so secretly) a writing test and you should really treat it like one.

What consulting firms look for

To get multiple interviews at  top consulting firms , it’s extremely important to understand what those firms are actually looking for. 

The good news is that most of the leading consultancies are looking for basically the same skills. 

To illustrate this point, here’s what  McKinsey  and  Bain  say that they’re looking for in candidates, along with our own translation of what they mean:

There are also a few unofficial items that consulting firms will look for on your resume, and you can read about those in our  consulting resume guide .

Next, let’s talk about the typical cover letter screening process.

Screening process

Now let's talk about HOW your cover letter will be handled once you send it. Here's how it works.

Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University. They will score your documents based on a grid provided by the HR team. 

Consultants usually have to score 200 to 400 applications in about 2 weeks. And this is sometimes on TOP of their normal project. It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline.

Why is this important? The point we are trying to make is your application is part of 100 other applications. And the person who will review it will be tired by the time they get to your cover letter. If they don't understand something, they won't Google it. It's your job to make their job easy.

Why consultancies ask for a cover letter

There are two main reasons why consulting firms ask for cover letters.

First, partners bill several thousand dollars per day to their clients. The opportunity cost of interviewing you is HUGE for the firm. Put yourself in the shoes of a consultancy for a second. What are the top 3 questions you want to answer before investing money in interviewing a candidate?

• Have they demonstrated the skills needed to be a consultant?
• Do they know what consulting is and what they are getting into?
• Are they genuinely interested in working for our firm?

If you don't answer these three questions in a structured and impactful way, your chances of getting past the screening process are very low. This is why every cover letter should be structured as follows:

• Why consulting?
• Why this firm?

The second reason consulting firms ask for a cover letter is to test your writing skills. Consultants write all the time: emails, PowerPoints, Word documents, etc. They spend about 50% of their day writing. And a lot of the time their job is to summarise very large quantities of information in a succinct way.

This is exactly what you have to do in your cover letter. You have to a) look back on all your past experiences, b) select the relevant experiences to convince the reviewer that you are the right person for the job and c) summarise all these experiences in a way that's easy to read and digest.

Cover letters are a disguised writing test. Candidates who end up getting invited for interviews recognise this early on. Making a good impression on paper is way harder than making a good impression in person.

Are many candidates ready to invest HOURS in writing the perfect cover letter? No. That's the whole point. That's how you can set yourself apart. If you spend enough time making sure that your letter is as impactful as it can be, you stand very high chances of getting invited for interviews.

Another reason that it can help to have a cover letter is to explain anything on your resume that may look unusual to a reviewer, such as a time gap or a non-traditional background for consulting. 

Whatever your unique situation is, if you’re not confident in how your cover letter looks today, then we can help you. 

Get an Ex-MBB consultant to review your cover letter

The guide above, in addition to our guide on  consulting resumes , should go a long way in helping you craft documents that will get you interviews. 

But if you still feel you need additional help, we have a team of ex-MBB recruiters and interviewers who would be happy to provide feedback on your cover letter.

You’ll get feedback on how to immediately improve your cover letter, including what experience to focus on, how to optimise your phrasing, formatting, etc.

Start by browsing profiles for available coaches.

• The 1%: Conquer Your Consulting Case Interview
• Consulting Career Secrets
• Cover Letter & Resume
• McKinsey Solve Game (Imbellus)
• BCG Online Case (+ Pymetrics, Spark Hire)
• Bain Aptitude Tests (SOVA, Pymetrics, HireVue)
• Kearney Recruitment Test
• All-in-One Case Interview Preparation
• Industry Cheat Sheets
• Structuring & Brainstorming
• Data & Chart Interpretation
• Case Math Mastery
• McKinsey Interview Academy
• Brainteasers

How to Write the Perfect Consulting Cover Letter (McKinsey, BCG, Bain)

Last Updated on March 26, 2024

Crafting an exceptional consulting cover letter can significantly elevate your application in the highly competitive consulting industry. Statistics reveal a startling reality: only about 1-3% of applicants secure an offer from top-tier consulting firms like McKinsey , BCG , and Bain . This underscores the crucial role of a solid consulting job application strategy, particularly the cover letter and resume, in surpassing the initial screening phase, which is a great hurdle where up to 75% of hopefuls are filtered out.

Your journey through the rigorous consulting application process typically begins with networking and securing a referral. However, what truly sets your application apart is a well-structured, compelling consulting cover letter. This initial impression can be a decisive factor in advancing to the next stages, including aptitude tests and interviews.

How can you make sure to belong to the 25% that progress to the aptitude tests and interviews?

In this consulting firm application guide, we delve into the intricacies of crafting a cover letter that resonates with top consulting firms. We cover exactly that and answer all your questions related to:

• Why you should not underestimate the importance of the cover letter (but also not overestimate it)
• Structuring your cover letter for consulting firms
• Guidelines on what to include in a consulting firm application for a standout cover letter
• How you should design the cover letter
• What pitfalls and common mistakes you should avoid

The Purpose of Your Consulting Cover Letter

First things first. The cover letter is important but most sources overestimate its importance. If you were to rank it in order of importance for an interview invitation it would look like this:

• Resume . This is your gateway to the consulting world. Crafting a consulting resume showcasing your experiences and skills is essential for opening doors at prestigious firms like McKinsey, BCG, and Bain. It’s the first touchpoint that narrates your professional journey.
• Referrals . Networking for consulting jobs and leveraging referrals can significantly enhance your application. A robust network , comprising varied sources and higher-ups, lends credibility and warrants a more attentive review of your application. In certain cases, strong referrals can even balance out minor gaps in your resume.
• Cover letter. If recruiters spend 20 seconds per resume, how much time do you think they will spend on a 1-page wall of text? You guessed it…yet that is exactly the reason why you should put effort into the creation of it. You need to make sure that your story transpires within a short amount of time. Doubts from the resume can be eliminated, and stories and skills that are especially relevant can be highlighted.

Understanding the essential components of a consulting job application is crucial for success.

While the resume is a chronological display of your experience and skills, the cover letter tells a more personal story to answer three core questions:

• Personal Fit (Why are you a good candidate?): Highlight why you’re an ideal candidate, weaving in stories and skills that align with the consulting ethos.
• Passion for Consulting (Why do you want to work in consulting?): Demonstrate your enthusiasm for the field and articulate your understanding of its dynamics.
• Firm-Specific Aspirations (Why do you want to work for this firm?): Detail why you’re choosing a particular firm, aligning your career goals with their values and culture.

Lastly, the cover letter is your chance to demonstrate two meta-skills. It is more than just a narrative. It’s a testament to your ability to:

• Draft Professional Documents : Showcasing your skill in creating well-structured, formal documents.
• Communicate Effectively : The ability to convey your thoughts concisely and compellingly, in a manner that resonates with the consulting world’s preference for clarity and brevity.

Crafting a compelling consulting resume and cover letter is key. Get the help you need to transform your consulting application into a success.

Crafting the Ideal Structure and Content

How to stand out in the consulting job application process?

A standout consulting cover letter is a crucial component of your application, particularly for coveted roles at MBB ). In general, a cover letter needs to consist of three parts:

Introduction: A Compelling Opening (1 short paragraph)

• Purpose : Kickstart your cover letter with an engaging introduction that grabs the attention of recruiters or consultants.
• Key Elements : Clearly state the consulting role you’re targeting, the preferred office location, and any crucial networking references. This opening serves as a crucial first impression, setting the tone for your application.

Body: Demonstrating Fit and Passion (3 paragraphs)

• Your Candidacy : This is where you shine, linking your unique experiences and skills to the role’s requirements. Adopt a storytelling approach, sharing 2-4 impactful narratives that encompass both your educational and professional journeys. Focus on moments that define you as an outstanding candidate, like leading significant initiatives or unique personal achievements. This is the core of the cover letter and should link your personal experience and skills with the demands of the role. Move into storytelling mode and describe how different experiences prepared you for the role you are applying for. It is especially important in this highlight-reel to celebrate and quantify your successes. You need to make sure to incorporate stories that make you a memorable character (”Ah Sarah, she was the one biking through South America with a tent, raising money for charity.”).
• Your Drive for Consulting : Second, discuss why consulting is the best industry for you to work in. Connect your past experiences to the core competencies of consulting. Link your experience and skills to the type of work and qualities needed in consulting. This could include leadership roles, analytical projects, or impactful community work. Emphasize how these experiences align with the demanding yet rewarding nature of consulting, including aspects like diverse project work, talented and exceptional colleagues, steep learning curves, and early-career impact.
• Your Desire for MBB : Third, discuss why you want to work for the respective consulting firm. Tailor this section to the specific firm and highlight 2-4 aspects of the firm that resonate with you, such as their project diversity, professional development opportunities, or their esteemed reputation. Personalize this part by referencing any interactions or insights about the firm from your network or research.

Conclusion: A Strong Closure (1 short paragraph)

• Summarization : Conclude with a concise summary of your motivation and suitability for the role. Reaffirm your enthusiasm and readiness to contribute to the firm, keeping the tone professional and earnest.

Creating the Content for Your Cover Letter

When structuring your consulting cover letter, a strategic approach is to directly align it with the specific characteristics that your target firm values in candidates.

For instance, if you’re aiming for McKinsey, visit the values and purpose statement on their website to understand precisely what they seek in prospective consultants. McKinsey, like every consulting firm, has a set of core values driving their recruitment process, such as problem-solving skills, leadership abilities, a track record of delivering innovation, and a passion for the work.

In crafting your cover letter, it’s essential to weave the key attributes sought by your target consulting firm intelligently throughout the narrative. For instance, incorporating McKinsey cover letter tips can significantly improve your chances. Applying BCG application advice and tips for a successful BCG consulting application, each paragraph should be centered around a specific characteristic valued by Boston Consulting Group. Finally, adhering to the Bain cover letter structure and the best practices for Bain consulting cover letters is essential for crafting a standout consulting cover letter that grabs attention.

Identify moments from both your professional and personal life that vividly demonstrate these attributes, selecting the most compelling instance if you have several to choose from.

This table provides a more detailed overview of what each top consulting firm looks for in cover letters, along with tailored tips for success that reflect their unique values and expectations.

For each attribute, construct a narrative that outlines the context of the experience, your specific actions, and the measurable outcomes, ensuring to quantify these achievements when possible. This strategic approach seamlessly integrates the reasons why you are an ideal candidate for firms like McKinsey, Bain, or BCG, thereby eliminating the need for an explicit statement. Your stories will implicitly convey your suitability for the role. When addressing the question of “Why consulting?”, a brief mention suffices as your examples will have already demonstrated your comprehension of the consulting industry’s requisites.

This technique is particularly advantageous for those with unique backgrounds or for experienced professionals, as it distinctly showcases how their experiences align with the firm’s values and expectations.

Example of a Consulting Cover Letter

Dear [Hiring Manager’s Name],

I am writing to express my interest in the [specific consulting role] at McKinsey & Company in the [city] office. Having been referred by [Referral’s Name], a [Position] at your firm, I am enthusiastic about the opportunity to contribute to the innovative work McKinsey is known for.

My journey in consulting began unconventionally, as a leader in a non-profit organization, where I spearheaded a project to increase educational access in underprivileged areas. This experience, combined with my MBA from [University Name], has equipped me with a unique blend of grassroots-level impact understanding and strategic business acumen. Notably, leading a team to develop a sustainable funding model, we enhanced educational outreach by 150% within two years, demonstrating my ability to drive significant results in challenging environments. In my recent role at [Your Current/Previous Company], I navigated complex stakeholder environments to deliver a pivotal market expansion strategy, leading to a 30% increase in market share. This experience honed my analytical skills and ability to deliver actionable insights under pressure, qualities I understand are paramount at McKinsey.

The dynamic nature of consulting, with its diverse project work and intellectually stimulating environment, deeply resonates with me. The prospect of working alongside and learning from some of the brightest minds is particularly appealing, as is the opportunity to have a tangible impact early in my career. My experiences have prepared me to thrive in such a setting, where every day presents a new challenge and learning opportunity.

McKinsey’s commitment to delivering innovative solutions and its unparalleled professional development programs are key factors that draw me to your firm. The firm’s global impact and leadership in tackling complex business and societal challenges align perfectly with my professional goals and values.

In conclusion, I am excited about the possibility of joining McKinsey & Company and am confident in my ability to make a meaningful contribution. My background in leading impactful initiatives and delivering results in complex environments, coupled with my passion for continuous learning and growth, make me a well-suited candidate for the [specific role]. Thank you for considering my application. I look forward to the opportunity to discuss how my experiences and skills align with McKinsey’s needs and ambitions.

[Your Name]

Formatting Your Consulting Cover Letter: A Professional Blueprint

A well-formatted cover letter not only reflects your professionalism but also your attention to detail – key traits in the consulting world. Here’s how to structure your letter to meet the industry’s standard formatting requirements:

• Header with Personal Information : At the top, include your name and address. This can be aligned to the left, right, or centered for a balanced look.
• Recipient’s Address : Directly below your information, list the recipient’s details on the left-hand side. This should include the name and address of the consulting firm or the specific individual you’re addressing.
• Date : Place the date on the right-hand side of the page. Remember to spell out the month for clarity (e.g., “1 April 2024” in the UK format or “April 1, 2024” in the US format).
• Reference Number (if applicable) : If your application has a specific reference number, include it on the left-hand side, such as “Ref: Job Application XYZ123”.
• Salutation : Begin your letter with a proper salutation, addressing the recipient respectfully.
• Closing : Conclude your letter with a formal sign-off like “Yours sincerely” (UK) or “Best regards”, “Sincerely”, or “Sincerely yours” (US).
• Signature : Below the closing, leave space for your handwritten signature, followed by your typed name.
• Enclosures : If you’re including additional documents, list them under “Enclosures:” at the bottom of the letter.
• Typography and Margins : Use a standard font size (12) and a professional font like Times New Roman. Maintain standard margins and avoid overcrowding the page to enhance readability.

Following these formatting guidelines, your cover letter will not only look professional but also demonstrate your ability to communicate effectively in a business environment, a critical skill in consulting. The cover letter is not the time for experiments and by sticking to the generally agreed upon guidelines, you will facilitate the work of the recruiters.

Essential Pitfalls to Avoid in Your Consulting Cover Letter

Crafting an impactful cover letter for a consulting role involves not just highlighting your strengths but also avoiding common mistakes. Here’s a checklist highlighting cover letter mistakes to avoid in consulting, ensuring you steer clear of common pitfalls:

• Avoid Introducing Unfamiliar Information : Ensure that every degree, job, or skill mentioned in your cover letter is also present in your resume. Consistency is key.
• Eliminate Redundant Information : Your cover letter should not merely repeat what’s in your resume. Instead, it should complement and expand upon it.
• Adhere to the One-Page Rule : A concise, one-page cover letter is a standard in the industry. Exceeding this length can diminish the impact of your message.
• Foster a Personal Connection : Strive to establish a personal link with the firm or the recruiter. Mention referrals or specific interactions with the firm or individuals to make your application more relatable.
• Back Up Your Claims : Any skill or achievement you mention should be substantiated with a relevant story or example. This adds credibility to your assertions.
• Relevance is Crucial : Focus on experiences and skills that are directly relevant to the consulting role. Irrelevant emphasis can dilute the strength of your application.
• Incorporate Storytelling : Use storytelling to vividly bring out your experiences and skills. This makes your application memorable and engaging.
• Customize for the Firm : Tailor your cover letter to reflect your knowledge of and alignment with the firm’s values, culture, and unique selling points (USP).
• Be Cautious with Templates : Avoid the blunder of using incorrect company names or information, a common mistake when using a generic template for multiple applications.
• Prioritize Proofreading : Grammar, spelling, and typographical errors can significantly undermine your professionalism. Meticulous proofreading is essential.

By diligently avoiding these common errors, you can ensure that your consulting cover letter not only showcases your qualifications but also demonstrates your attention to detail and your understanding of what makes a successful consulting application.

Crafting Your Consulting Cover Letter: A Step-by-Step Process

Creating a standout cover letter for a consulting position is a meticulous process that benefits from careful planning and thoughtful revision. Here’s a guide to crafting yours:

• Structure Planning : Begin by organizing the high-level structure of your cover letter. Use the recommended format of introduction, body, and conclusion to ensure a coherent flow.
• Detail Gathering : Compile all the necessary information you wish to include, such as specific names, references, dates, and pertinent anecdotes or experiences.
• Initial Drafting with Bullet Points : Start by writing a first draft in bullet points. This helps in laying out your ideas succinctly and focusing on key points without getting bogged down by details.
• Seek Initial Feedback : Share this bullet-point draft with a friend, mentor, or colleague. Constructive feedback at this early stage can be invaluable in shaping the direction and content of your cover letter.
• Expand to Full Paragraphs : Transform your bullet points into well-crafted paragraphs. This is where you begin to add depth to your narrative, ensuring each section flows logically into the next.
• Further Feedback and Refinement : Seek additional feedback on this more developed version. Use the insights gained to fine-tune your message, ensuring it aligns with the principles of effective, concise consulting communication.
• Consistency Check with Resume : Ensure that your cover letter complements your resume. It should add to, not repeat, what is in your resume, providing a fuller picture of your qualifications and fit for the role.
• Concise and Clear Writing : “Trim the fat” by eliminating unnecessary words or phrases. Aim for clarity and brevity in your sentences, ensuring each word adds value to your message.
• Formatting Adjustments : Fine-tune the formatting to adhere to professional standards – one page, legible font (like Times New Roman), appropriate font size (typically 12), and correct formalities (such as your name and address).
• Meticulous Proofreading : Use tools like MS Word for an initial grammar and spell check. Then, carefully proofread your cover letter multiple times. It’s also wise to have someone else review it, providing a fresh perspective on both content and form.

With this process, you can develop a compelling and polished consulting cover letter that effectively communicates your strengths and fit for the consulting role you are aspiring to.

Does McKinsey Require a Cover Letter?

How to write a cover letter for a McKinsey consulting position is one of the most common questions I receive.

When it comes to McKinsey & Company, the requirement for a cover letter in your application may not be as stringent as you might think. In most McKinsey offices worldwide, submitting a cover letter is an optional part of the application process. This means that including one does not significantly influence the overall assessment of your application.

However, this doesn’t imply that a cover letter is without merit. If you’ve already crafted a compelling cover letter for applications to other firms, it’s advisable to tailor it specifically for McKinsey. Adjust key details such as the referral source, the targeted office location, the role you’re applying for, and the company’s name. This personalized touch demonstrates your genuine interest in McKinsey and your attention to detail.

Additionally, it boils down to how well your resume speaks for itself. If your resume already paints a clear picture of you as a prime candidate for a firm like McKinsey, then a cover letter might not be necessary. Here are some key indicators that your resume is doing the talking for you:

• Outstanding Academic Record : A high GPA always catches the eye.
• Core School Credentials : Graduating from or attending a school regularly visited by the firm ( a target school ) for recruitment gives you an edge.
• Relevant Educational Background : Degrees like an undergrad in business or economics, or an MBA, align well with what consulting firms look for.
• Solid Evidence of Key Skills : If your resume vividly showcases your leadership, teamwork, and problem-solving abilities through work and volunteer experiences, you’re on the right track.

However, if you feel your resume might leave some room for doubt about your suitability for the consulting world, or the firm specifically, then adding a cover letter can bolster your application. This is your chance to fill in any gaps and directly communicate why you’re a great fit for both the industry and the firm. Think of the cover letter as your personal advocate, underlining your potential and passion for the role.

It’s important to note, though, that the cover letter might not be a focal point during the interview stages. The consultants conducting your case interviews and Personal Experience Interviews (PEIs) typically do not review cover letters as part of their interview preparation. Therefore, while including a well-tailored cover letter can add a polished edge to your application, it’s unlikely to be a discussion point in your interviews.

Elevate Your Consulting Application with Our Expertise

Are you aiming for a breakthrough in your consulting career with firms like McKinsey, BCG, Bain or any other consulting firm? Our specialized cover letter and resume services are here to guide you through this critical phase. With our team’s background as former consultants and application screeners at McKinsey, we bring insider knowledge to your application process. We’ve scrutinized hundreds of applications, granting us unique insights into what truly makes a candidate stand out.

Tailored Guidance for Standout Applications

• Comprehensive Resources : Dive into our extensive guides and templates specifically designed for crafting the ideal consulting resume and cover letter. These resources are tailored to meet the expectations of the top consulting firms.
• In-Depth Exploration : We delve deeply into every facet of crafting a winning consulting resume and cover letter. Our materials provide you with the essential stories, phrases, and keywords that capture the attention of consulting recruiters.
• Efficiency in Preparation : Our ready-to-use samples and templates are designed not just for effectiveness but also to streamline your preparation process significantly.

Personalized Document Writing and Review

• Hand-Crafted Excellence : In addition to our guides and templates, we offer a personalized screening service. Here, we write, review, and fine-tune your resume and cover letter, ensuring they are tailored to perfection for your dream consulting role.
• Editing Services : Benefit from our editing services, where we refine your documents to align with the high standards of firms like McKinsey, BCG, and Bain. We focus on enhancing your story, ensuring your skills and experiences resonate with consulting recruiters.

Let us help you create application documents that not only meet the high standards of top consulting firms but also reflect your unique strengths and aspirations.

Consulting Cover Letter FAQ

Navigating the consulting application process can be daunting, especially when it comes to creating a cover letter that stands out to prestigious firms like McKinsey, BCG, and Bain. A well-crafted cover letter can significantly elevate your application, making you a memorable candidate. To help you on this journey, we’ve compiled a list of frequently asked questions with concise answers to guide you in crafting an effective consulting cover letter.

What makes a consulting cover letter stand out to firms like McKinsey, BCG, and Bain? A cover letter that tells a compelling narrative, demonstrates your unique value, aligns with the firm’s values, and showcases your problem-solving and leadership abilities will stand out.

What are common pitfalls to avoid in a consulting cover letter? Avoid being vague, reiterating your resume, typos, and generic statements not tailored to the specific firm.

Can a strong cover letter compensate for gaps in my resume? Yes, a persuasive cover letter can highlight your strengths and contextualize any gaps, demonstrating your potential value to the firm.

How should I structure my cover letter for a consulting firm? Your cover letter should have a clear introduction, body paragraphs that detail your suitability for the role, and a concise conclusion.

What specific skills should I highlight in my consulting cover letter? Emphasize leadership, analytical abilities, problem-solving, teamwork, and any specific skills relevant to the consulting role.

How can I showcase my passion for consulting in my cover letter? Illustrate your enthusiasm through examples of past experiences, explaining why consulting excites you and how you’ve pursued this passion.

Is it necessary to customize my cover letter for each consulting firm? Absolutely, personalizing your cover letter for each firm shows you’ve done your research and are genuinely interested in what makes each firm unique. Also, highlight contacts in the target firms you have interacted with.

What are the key differences between a resume and a cover letter for consulting jobs? A resume outlines your qualifications and experiences, while a cover letter provides a narrative that connects your background to the specific consulting role, demonstrating fit and passion.

Crafting a cover letter that addresses these aspects with clarity and confidence can make a significant difference in your application’s success. Your cover letter is not just a formality but a powerful tool to tell your story and express your enthusiasm for the consulting career path.

Join the Conversation

We hope this guide has illuminated the path to crafting your standout consulting cover letter, whether you’re aiming for McKinsey, BCG, Bain, or any other prestigious firm.

Do you have any questions about the application process, or would you like to share your own tips and experiences? Please, don’t hesitate to ask questions or leave your comments below.

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Florian spent 5 years with McKinsey as a senior consultant. He is an experienced consulting interviewer and problem-solving coach, having interviewed 100s of candidates in real and mock interviews. He started StrategyCase.com to make top-tier consulting firms more accessible for top talent, using tailored and up-to-date know-how about their recruiting. He ranks as the most successful consulting case and fit interview coach, generating more than 500 offers with MBB, tier-2 firms, Big 4 consulting divisions, in-house consultancies, and boutique firms through direct coaching of his clients over the last 3.5 years. His books “The 1%: Conquer Your Consulting Case Interview” and “Consulting Career Secrets” are available via Amazon.

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Bain Cover Letter

Written by . Posted in Cover Letter

Bain has been labeled as one of the most prestigious management consulting firms in the world. Its 5,000+ employees, located in 48 offices in 31 countries, are committed to helping startups and large companies attain maximum economic value. Its prestige attracts thousands of applicants each year, making the firm’s recruitment process highly intense.

The techniques below can help you craft a Bain cover letter that stands out among the other candidates.

Know What They Are Looking For

Bain’s recruiting materials state that they are looking for exceptional candidates who possess:

These prerequisites will guide you in customizing and finalizing the content of your Bain cover letter. Unique content expresses your sincere interest in the job and consequently helps you stand out among the other applicants.

Include Relevant Information

You may have a number of achievements but including everything is highly discouraged. Recruiters  spend less than 30 seconds per application, so every word in your one-page document must reflect what the firm needs.

The letter should answer the following questions:

Other Cover Letter Information

Your Bain cover letter should also explain potential issues recruiters may detect from your resume. For instance, if there is a major gap in your work history, you can explain your activities while you were unemployed. Did you leave your previous employer because you wanted to pursue a graduate degree or because your spouse was relocated to a different city? This is also applicable to those who wanted to shift into a management consulting career. Elaborate upon the reasons that influenced such a major decision and include the soft skills you possess which will enable you to carry out all consulting responsibilities.

After proofreading your cover letter, you can hand it to Bain representatives during job fairs or you can  upload it onto their website.

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Consulting Cover Letter: What You Actually Need to Know

The key to effective cover-letters is story-telling. Most people write cover letters like resumes, with cold, hard facts, and that’s the problem.

Cover letters are much more effective if they contain stories capturing the burning spirits of candidates. In this article, I’ll tell you how to install such stories seamlessly into your consulting cover letters, and land a case interview yourself.

Consulting cover letters – The basics

What are cover letters for.

Cover letters are documents accompanying resumes, to provide further insights into the qualities and motivations of a candidate, as well as portray who he/she is as a person .

In consulting cover letters, there are three essential qualities you must always display:

• Leadership skills:  the ability to influence people’s decisions.
• Achieving mindset : the continuous, relentless push for the best results.
• Analytical problem-solving:  the ability to solve problems in a structured, methodical manner.

Regarding motivations, there are two questions you need to answer:

• “Why consulting?”:  Do you really understand the consulting world, and how it fits with your long-term plans? Is there something unique in the consulting track to explain your choice?
• “Why this firm?”:  Out of all the consulting firms, why ours? There should be something uniquely attractive about this firm to you, isn’t there?

And last but not least, don’t forget to show that you have an interesting personality that fits with the firm’s culture.

Cover letters vs Resumes – What’s the difference?

Because so many candidates confuse between the two, then end up writing boring cover letters resembling “paragraph versions” of their resumes, I feed the need to differentiate.

There are four marked differences:

Cover letters go deep, resumes go wide

In cover letters, you should select one or a few most notable achievements, and describe them in detail to reflect your three defining aspects (values, competencies, motivations).

This stands in contrast with resumes, where you cram as many relevant achievements as possible into the space of one or two A4 pages.

Cover letters are “soft” stories, resumes are “hard” bullet lists

The content format of cover letters is much less defined, leaving room for a lot of creativity, unlike resumes which are almost always bullet lists of cold, hard facts.

Your goal as the candidate is to fully utilize that loosely-defined format and make your cover letter as attractive and memorable as possible.

Cover letters describe personality, resumes do not

A crucial role of the cover letter is to portray who you are as a person. Resumes don’t do that, they focus on your achievements.

Your personality does not only come directly through the contents, but also reflected in the style of the letter – so take time to make your cover letter more attractive, and you’ll make a better impression with the screener.

Cover letters touch on future plans, resume concerns mostly the past

In cover letters, you have to answer the motivation questions (why consulting, why this firm). In resumes, that aspect is barely mentioned.

The most credible answers to those questions connect the job with your future plans – as such, the cover letter is not confined to the past like resumes.

Understanding your audience

The vibe inside the screening room.

Busy, tiring, and boring – that’s the vibe inside the screening room.”

Picture this in your mind:

A junior consultant is in the office on a Friday night, going through hundreds of applications. He has to do this as a form of goodwill for the company, on top of his ongoing project.

Everyone’s application looks the same, following one set format; a somewhat extraordinary resume catches his attention, so he checks the cover letter to see if there’s anything interesting, only to be disappointed because the letter is an exact recital of the resume.

If you want to grab the screener’s attention and make memorable impressions, you have to break that negative vibe, using an unordinary cover letter.

Most cover letters are just listings of achievement and cliched motivation statements – they feel like unoriginal walls-of-text that offer nothing new – and that’s the exact reason why many screeners don’t like cover letters. Write an exciting story instead – the screener will love it.

Why they read your cover letter

There are two main reasons why the screener reads your consulting cover letter:

• He wants to know more about your motivations and personality because your resume is both impressive and interesting/unordinary at the same time.
• He wants to clarify some ambiguous points in your resume – this happens if you appear highly competent, but your writing is not clear enough.

In both cases, there’s no excuse to repeat your resume in a paragraph format and disappoint the screener. You have all the reasons in the world to present an attractive, detailed, focused narrative – tell a story and get your interview.

Both the background and the purpose of cover-letter-screening suggest that an innovative story-telling approach is much more beneficial than the common, formulaic, overly-formal cover letters.

Such an approach will definitely make your cover letter stand out from the heap of some 200 other applications. It helps you grab the screener’s attention, and impress him in a memorable way.

Additionally, it makes reading the cover letter easier and more enjoyable. The screener is already tired, so there’s no point in making his life harder.

Whatever the reason, as the cover letter is opened AFTER the resume, the implication is that you need to perfect your consulting resume first!

If you haven’t read it, here’s an A-to-Z guide to writing the perfect consulting resume , from a former McKinsey consultant and resume screener!

Consulting cover letter – Step-by-step guide

All these elements must be presented in a coherent storyline and concise language.

Keep in mind this is a consulting cover letter – as such, your story should be backed up by impactful, specific, verifiable results.

To write impressive, fact-based stories that demonstrate all three necessary aspects of the candidate, I advise you to follow these four steps:

Step 1 – Self-reflect for storylines

Search your memory for events, experiences, ideas… that can serve as a basic storyline – the backbone of your cover letter. For each storyline, consider the following six criteria :

• Uniqueness: The base story should be something unique to you. If it’s something common or universal, you won’t have the screener’s attention.
• Attractiveness: Your story should be attractive and entertaining – only then can you trigger the screener’s curiosity. Usually, it’s something “big” and impactful, but not controversial
• Positiveness: The story should have a positive “vibe” to it. If it’s something sad or negative, don’t include it in your cover letter.
• Qualities: All three consulting qualities (leadership, achieving, analytical problem-solving) should be illustrated in your story. Otherwise, consider that story irrelevant.
• Motivations: Your story should at least help explain why you’re applying, if not providing direct answers to that question. Firms don’t like to hire candidates without clear motivations.
• Personality: Make sure you exhibit a likable personality. On the other hand, if that story suggests negative traits (pessimism, short temper, cynicism, etc.) you have to modify it.

Let’s see if these storylines of my own could match the requirements:

“I escaped from a near-death experience during a paragliding session using my gliding skills.”

This is not something you hear every day, and near-death stories are often quite attractive, so you have those two boxes checked; and for now, there’s no sign of “bad” personality traits.

However, it’s a near-death experience, so it does have a negative vibe. Additionally, it shows neither consulting qualities nor relevant motivations.

=> This story only meets 3 out of 6 criteria. Out!

“I founded an entertainment business which attracted lots of attention, but ultimately failed.”

Not everyone is a startup entrepreneur, so this story does meet the “uniqueness” criterion. It’s relatively easy to draw attention with startup stories, and it’s easy to explain a consulting career choice from a former entrepreneur perspective, too. No negative personality trait is visible.

While being a business owner suggests some leadership and problem-solving experience, as well as an achieving mindset, a failure story like this might raise some questions on the “qualities” aspect; it also creates a negative vibe.

=> Overall, 4.5 to 5 out of 6. Not really the best storyline for a consulting cover letter, but usable with some modifications.

“I broke McKinsey’s code of conduct, convinced a client to pay their long-overdue service fees, and was celebrated for it.”

Is there anyone who doesn’t like those “breaking rules” stories? I’m quite confident this experience is quite unique and attractive. Because this is actual consulting work, it’s undoubtedly easy to point out all the important consulting qualities, as well as to provide a basis for my motivations.

However, this “breaking the rules” story may suggest rebellious tendencies, so if I’m going to use it I’ll again need some modifications.

=> This story scores 5.5 / 6. Quite good but I do need to be careful with it.

Step 2 - Add and classify details

Rack your memory and jot down everything related to your storyline; don’t worry about having too many details, you will be trimming the story later.

Pay special attention to the details best illustrating relevant qualities , motivations , and personality , because you will need to emphasize them.

Step 3 – Structure and enhance

Arrange the details of your story in a logical, intuitive structure; the most common method is:

1. Describe a notable, relevant experience using the problem-action-result structure to impress the interviewer with your qualities first.

2. Try to link it up with the present/future parts of your story (ideas, philosophies, plans) to explain your motivations.

Trim all non-essential and technical details, they do nothing but confuse the reader and bore them to death. Your story should be told in a way even your grandmother can understand.

Then, arrange and enhance the remaining details so that the story feels more dramatic, i.e the uniqueness and difficulty of the problem should be emphasized.

On a related note, consultants dislike lengthy cover letters – in fact, one A4 page is the maximum length – so there’s one more reason to start trimming.

Step 4 – Amplify consulting features

First, make all three key consulting traits stand out from your story – leadership, achieving mindset, and analytical problem-solving.

Then, make subtle references to consulting work using the industry’s terminology and concepts. Most screeners, being consultants themselves, will subconsciously appreciate this. However, avoid buzzwords and slangs found on the Internet, or you’ll appear superficial and unprofessional.

Consulting cover letter – Tips

To write the best cover letter, you must thoroughly understand the industry, its major firms, and even the very office you’re applying into.

To achieve such an understanding, there is quite a bit of research to do – and here are three tips for you to ease that process!

Tip 1: Networking

Successful networking goes a long way in the consulting recruitment process and in cover letters.

Firstly, management consulting firms are relatively publicity-shy, so having a connection within these firms allow you to gain very specific and authentic insights about the firm, the job, as well as the consulting world in general, helping you make better choices and deliver more convincing reasons.

Secondly, you may earn a referral ! The screening stage is harsh – it’s where most candidates are filtered out, both in absolute and proportional terms – and referrals help a great deal with that.

Remember to show your networking efforts by mentioning the names of consultants at the office you’re applying into, as well as their projects. The screener will know you really do care about the job, and you’ve done your homework.

Tip 2: Read consulting news

The websites of major consulting firms all have countless articles on current affairs as well as their own projects – read them frequently and regularly .

For one thing, those articles will deepen your understanding of management consultants and their work, helping you make better choices and explain them more effectively to the screener.

Additionally, reading consulting articles regularly will help you know more about the specific projects of each firm, which you can bring up in cover letters.

Tip 3: Build “cheat sheets”

A few ready-to-use “cheat sheets” containing all the important details on the consulting industry and major firms will significantly ease the writing process.

I recommend making three different groups of sheets – one for the consulting world in general, one for the firms, and the last one about the specific offices you’re applying into.

Be implicit and “smooth” when using these sheets. Make sure to sound as natural and seamless as possible when mentioning your references; avoid putting them at the focus of your sentences, but to use them as supplements to the main idea (e.g: I was awed by the network of experts supporting our project with McKinsey back in 2016).

Consulting cover letter – Visual format

Consulting cover letters are not the place for creative, colorful designs. Format your letters in a conservative, text-dense, black-and-white fashion – that’s how actual consultants do it.

One A4 page is the maximum length for consulting cover letters.

Inside the busy screening room, nobody has the time and energy to read a two-page worth of story, no matter how attractive it is.

If your cover letter exceeds that maximum length, trim away the less important details and shorten your expressions; you can also tweak your font size, spacing, and margins to squeeze the most content into one page.

Use formal, conservative fonts, such as Times New Roman, Calibri, Cambria, Garamond, etc.

Keep your font size at 10-12. Larger text tends to feel somewhat “messy”, and they’re space-consuming. Smaller text, on the other hand, feels difficult and tiring to read.

Additionally, the typeface in your cover letter should match that on the resume.

Spacing, margins, and alignment

Use spacings of 1.15 between lines and 1.50-2.00 between paragraphs. Consulting cover letters are quite text-dense, so it’s important to use these white spaces to ease the visual strain.

Always align your text on the left side. Left-aligning is the standard in the United States, where most major consulting firms are based; additionally, left-aligning keeps the horizontal spacing between words even, unlike justified where that spacing varies considerably between each line.

All four margins should be equal at 1 inch. That should keep your letter neat and tidy while maximizing the amount of text on one page.

Other reminders

If you know who’s screening, address them by name. Otherwise, generic salutations are fine.

I’ve come across pages claiming it’s no longer acceptable to write generic salutations (“ To whom it may concern ”); however, in consulting firms where the screening process is assigned to junior consultants on an availability basis, you don’t always know who’s reading your letter, so such salutations are okay.

On the other hand, if you happen to be applying into a small, new office, and your networking efforts are successful, you may know your screener. In that case, refer them by name for a greater impact.

Replacement test

If you can replace the industry and the firm in your letter with something similar and it still makes sense, your tailoring is not enough.

Your motivations should be based on unique and defining descriptions – for example, McKinsey having the largest support network for consultants, or Bain being the frattiest among MBB consulting firms.

Non-unique reasons, such as “prestigious brand name” or “interesting projects” can apply to basically every major consulting firm out there, so they’re not strong bases for your choices.

Maintain formality

Use formal language throughout, and keep standard your heading and salutation.

Show your uniqueness and creativity only through the main content sections. Other “procedural” parts of the cover letter should always remain formulaic – see the sample section.

The language in the main paragraph should also remain formal, i.e no slang, no contraction, no overuse of exclamations.

Avoid short-term motivations

Don’t say you’re in for a 2-year learning experience, or your application will be heading for the bin very, very quickly.

It’s costly to turn fresh graduates into effective consultants, so firms don’t want candidates who will bail out just after they’ve become useful. They want people who will stay in the firm for as long as they can – they want future partners.

You might include long-term plans concerning other industries, but don’t give the impression that you’re bailing out in a few years. If that’s your plan, don’t even mention it.

Proofread and edit

Writing cover letters should be a long process of continuous proofreading, feedback, and editing.

It’s best to find a former/working consultant or at least someone who’s knowledgeable about the industry to help you out. Consulting cover letters differ from normal ones quite considerably, so generic guidelines won’t be of much use.

It’s also very helpful to allow intervals of at least a few days between writing and proofreading sessions; you will find it easier to spot errors if you proofread with a “fresh” mind.

Try to avoid format, spelling, and grammar mistakes at all costs. In consulting cover letters, such mistakes are much less tolerated.

Cover letter file format

Always send your cover letters in the PDF format (most screeners expect you to do so).

This file format will make sure your cover letter appears the same on every computer, and it minimizes the damage that may occur in the file transfer process (by contrast, DOC files are vulnerable to numerous errors).

Depending on the computer, PDFs may look cleaner than DOCs – one possible bonus point for appearance.

Still not sure whether your cover letter is good enough? Book a meeting with former consultants. Our coaches will show you how to make your resume stand out among thousands of candidates. 

Cover letter example

Now that you’ve learned the secrets to the best story-telling cover letter, let’s have a little exercise and help the First President write one to McKinsey, shall we?

(The content in this sample letter is largely fictional for illustration purposes)

George Washington [email protected] Mount Vernon Plantation, Fairfax County, Virginia, U.S.A July 4, 1789

To whom it may concern,

My purpose in life is to liberate the American people and lead them to prosperity. The revolution of the Thirteen Colonies was up against the largest military force in the world – the British Empire – at a four-to-one disadvantage – few if any country had come up against such odds victoriously. And that was the situation I was in, as the leader of the revolution.

Under my lead, the revolutionaries mobilized internal support from 2.4 million soon-to-be American citizens and external support from allies in France. This support allowed us to remain operational even after severe defeats, which would otherwise put an end to the revolution. After six years, the Colonies came out victorious and was recognized as the new United States of America. War is over, so my new task is to steer the newfound States towards economic prosperity – and consulting experience at McKinsey will help a great deal with that.

I happen to also run a plantation business – Mount Vernon by name – which was McKinsey’s client during our expansion project in 1785. I was extremely impressed by the highly structured and data-based approach that McKinsey consultants took to deliver their solutions, and even more impressed by the incredible network of experts that was backing our project.

Through Ms. E.M – the Engagement Manager for our project from McKinsey’s DC Office – I came to be aware of the firm’s expertise in the public sector – which was recognized as being the overall best among major consulting firms.

And for that reason, I realized a consultant position at McKinsey DC will give me invaluable exposure in the public sector, both from its projects and its vicinity to the country’s capital.

I will be looking forward to speaking with you in person, about how I can put my experience as a former head-of-state and an entrepreneur to work at McKinsey.

Sincerely yours, George Washington

Scoring in the McKinsey PSG/Digital Assessment

The scoring mechanism in the McKinsey Digital Assessment

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Get the fundamental of crafting a "consulting-like" resume with the most powerful secret toolkit.

You can refer on guides, tips, examples & templates in this article to build a excellent resume rely on the necessary criteria of a Management Consulting Firms

In this article, we'll look into several ways to tailor a consulting resume to stand out among thousands of competitors and win your screener’s heart.

Great consulting resumes have 4 main sections: Education, Work Experience, Extracurricular Activities, & Others. All should be result-oriented and data-driven

Bain Cover Letter Example: 4 Templates

Keith Bevans, the director of global consultant recruitment at Bain & Company, issued a caution that a weak cover letter could harm a candidate’s chances of landing the position. According to him, “the covering letter becomes a significant data spot on how well they have become at certain abilities that may be pertinent to the position they are applying for.”

Letter Template: 1

Table of Contents

Bain Cover Letter

[Mention the name of the sender]

[Mention the address of the sender]

[Mention the contact details]

[Mention the email address]

[Mention the date]

Subject- Bain cover letter

[Mention the name of the recipient]

[Mention the address of the recipient]

[Mention the contact information]

Dear [Mention the name of the recipient

My life’s work is to free the people of [Mention the place] and guide them to prosperity.

[Mention the community] was four to one in favor of the [Mention the community] revolution; few, if any, nations had ever overcome such odds with success. And as the instigator of the revolution, it was the circumstance I found myself in.

Under my direction, the revolutionaries organized both internal support from [Mention the amount] aspiring citizens of the [Mention the country] and external backing from [Mention the religion or culture] friends. Due to this backing, we were able to continue operating even after crushing losses that otherwise would have put an end to the movement. The [Mention the community] emerged triumphant after six years and became the [Mention the country].

Now that the conflict has ended, my new mission is to guide the newly formed States toward economic prosperity, and my experience as a consultant at [Mention the company] will be quite helpful in this regard.

I’m looking forward to talking with you in reality about how I can use my background as an entrepreneur and former head of state at [Mention the company].

[Mention the name]

[Mention the profession]

Download Template : ( pdf, docs, ODT, RTF, txt, HTML, Epub, Etc )

Letter Template: 2

Since Bain & Company has a [Mention the job position] for professionalism, I became immediately interested in working there. Being a corporate person at heart, I think the way professional services are delivered is just as crucial as the caliber of the work itself.

I’m a [Mention the educational year] pursuing a postgraduate degree in business at the [Mention the institute]. After earning my [Mention the qualification] in [Mention the year], I underwent legal training at a business that provides legal consultancy. My job path has been strongly influenced by the abilities and knowledge I have acquired as a  [Mention the job role].

By chance, I also own a plantation company called [Mention the company], which Bain & Company worked for on our [Mention the year] expansion project. The highly organized and data-driven manner that Bain & Company consultants used to offer their ideas really surprised me, but what really amazed me was the amazing network of professionals that was supporting our project.

Through [Mention the name], the project’s engagement manager from the Bain & Company office, I learned about the company’s reputation for having the greatest public sector experience among all major consulting companies.

Because of this, I came to the realization that working as a consultant at [Mention the company] would give me tremendous experience in the public sector because of the firm’s projects and location close to the national capital.

I think that Bain & Company will greatly benefit from my experience in [Mention the specialization],  [Mention the specialization], and  [Mention the specialization] as well as my distinctive combination of soft talents.

Letter Template: 3

I have been working with leading [Mention the application] brands for more than [Mention the period] as a digital marketing professional, assisting them in reaching their annual sales targets of [Mention the amount]. The opportunity to apply for the [Mention the job position] at Bain excites me greatly. I admire Bain’s management style and [Mention the job position] techniques for giving customers a fantastic experience.

At the [Mention the module], I took a strategy module, and it was then that I first realized how much I loved coming up with original answers to challenging issues. I found it fascinating that every problem had the best solution rather than a good or incorrect one. This is where my ambition to enter the consulting field began.

This worry aligns with my personal beliefs since I constantly want to get better—academically, professionally, and personally. I’ve been able to contribute more to the organizations I’ve previously worked for because of this development.

My excellent people skills have allowed me to hone my teamwork abilities both in business and during my  [Mention the module] studies.

I would be thrilled to have the opportunity to meet with you and talk about how I can assist in resolving the most challenging business difficulties, such as utilizing my expertise of omnichannel connectivity to increase supply chain effectiveness. I’d be happy to show why my academic and professional quest for excellence in management consulting may aid Bain in providing the best service possible to its blue-chip clients.

Letter Template: 4

I have [Mention the number] essays on strategy development and management of supply chains that I have published in the [Mention the source] while working toward my [Mention the qualification]. I was entrusted with providing original solutions to a client’s corporate travel spend during a summer job with [Mention the organization].

This included consolidating many processes across various teams and locations into a single web solution, which has generated annual savings of more than [Mention the amount] and a weekly decrease in human resources of [Mention the period]. Clients of Bain seek out observable improvements and cost savings, and as an [Mention the job position], I aim to satisfy their needs.

The pinnacle of my career would be working as a Bain Associate. The goal of my experiences and academic record has been to acquire great strong analytical problem-solving abilities as well as the capacity to work cooperatively in a team atmosphere that Bain considers being non-negotiables. My data-driven, laser-focused approach and unwavering dedication to a strong esprit de corps are great fits for this job.

Based on my own independent study, I am convinced that Bain & Company cares about the caliber of its employees since the work that comes from them is of the highest caliber. I am eager to promote [Company Namecutting-edge ]’s approach to market analysis and to offer clients customized solutions.

Thank you for taking the time to review my application; I hope to speak with you further about my qualifications in person. My direct phone number is [Phone Number]. If I don’t hear anything back after a week, I’ll get in touch to make sure my application was received.

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Cover Letter for Bain

Bain & Company is one of the world’s leading management consulting firms. It was founded in 1973 by two former partners of the Boston Consulting Group. Bain has offices in more than 50 countries and employs more than 4,000 people.

In your cover letter, you should explain why you are interested in working for Bain and what skills and experience you would bring to the firm. You should also mention any connections you have to Bain or its employees.

A well-written cover letter is essential for getting your job application noticed. It can be the deciding factor in whether your resume is read or tossed in the trash.

A cover letter should be tailored to each position you apply for, highlighting the skills and experience that make you a good fit for the job. It’s also important to personalize the letter to show that you’ve done your research on the company and understand what they’re looking for in a candidate.

Dear Hiring Manager,

I am interested in the Bain position that you have advertised. I believe that my skills and experience would be a valuable asset to your company.

I have five years of experience working in consulting, and I have expertise in strategy and operations. I am confident that I could help Bain to deliver innovative and successful solutions to its clients.

I am excited by the opportunity to join a world-class organization like Bain, and I look forward to discussing my qualifications with you further. Thank you for your time and consideration.

[Your Name]

A cover letter is an essential part of any job application. It is your opportunity to introduce yourself to a potential employer and explain why you are the best candidate for the job. A well-written cover letter can make the difference between getting an interview or not.

When writing a cover letter for Bain, be sure to focus on your skills and experience that are relevant to the position you are applying for. Make sure to highlight your accomplishments and explain how you can contribute to the company.

• Tailor your letter to the company and position
• Research the company and position
• Use a professional tone
• Keep it concise and well-organized
• Proofread your letter carefully
• Follow up with a call or email

In conclusion, a well-written cover letter is essential when applying to jobs at Bain. It is your opportunity to introduce yourself and explain why you are a good fit for the company. Be sure to highlight your skills and accomplishments, and take the time to personalize the letter for each position you apply to. Thank you for reading!

Other Cover Letters:

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7 Tips for Landing a Spot in the Bain ADvantage Program

• Last Updated January, 2024

Are you a graduate student (non-MBA), Ph.D. or postdoc, or M.D./medical resident and thinking about a career in consulting?

If so, you may be a great candidate for the Bain ADvantage Program! Top-tier consulting firm Bain & Company offers this immersive one-week program to get hands-on experience in being a consultant.

It’s a great way to build your leadership skills, your analytical chops, and your network – which will serve you well in any career – and to get the inside scoop on what consulting is like, as well as what it’s like to consult for Bain specifically.

But what is this program and what does it take to get in?

In this article, we’ll discuss:

• What the Bain ADvantage Program is like.
• Requirements of the Bain ADvantage Program.
• What to expect in the application and selection process.
• Our top 7 tips on getting a spot in the Bain ADvantage program — and succeeding in it.

Let’s get started!

What the Bain ADvantage Program Is Like

The program is a week-long paid program designed for non-M.B.A. graduate students. Ph.D.s, postdocs, M.D.s, and medical residents to get an insider look into a consulting career.

The program is ideal for candidates who are looking for full-time careers in the following year (i.e., a year after participating in the program) and want to see if consulting at Bain is the right fit for them.

Bain ADvantage includes 1 day of training and 4 days of client work. Unlike other advanced degree programs such as McKinsey Insight Program and Bridge to BCG Program , Bain allows you to get first-hand experience in working on client problems.

The program is typically offered during the month of May in the following North America offices:

• Los Angeles
• San Francisco/Silicon Valley
• Washington, DC

You can note up to 3 Bain offices that interest you most (e.g., offices that cover industries relevant to your background or where you have personal ties).

Participants can expect the following activities during the program:

• Presentations led by Bain consultants on Bain’s work and problem-solving approach, guidance on a career in consulting, overview of the full-time recruitment process, and key information about the office
• Networking with peers and Bain consultants
• Getting staffed on a client project
• Working with a Bain case team (3-5 consultants)
• Handling an assignment, solving it, and presenting the findings to the team
• Mentorship from Bain senior consultants
• Fun events with peers and Bain consultants

Participation in the program will also have benefits such as:

• Travel and accommodation covered during the program (if needed).
• A stipend for the week.

It’s also essential to note that program participants will receive early consideration and interviews for full-time consultant positions. Because full-time positions are highly competitive, it’s well worth giving the ADvantage program a shot in case you can get in the door early.

Requirements of the Bain ADvantage Program

The program is designed for candidates who are:

• Ph.D.s and postdocs
• M.D.s and medical residents/fellows
• Pharm.D.s and other doctorate-level degrees
• Non-M.B.A. Master’s with > 3 years of relevant prior business experience after completing an undergraduate degree

Like other top consulting firms, Bain will look for the following qualities in a candidate:

• Outstanding academic achievement
• Excellent leadership abilities
• Effective teamwork skills
• Strong interest in business and problem-solving

A few other things to note:

• If you applied to Bain’s APAC program, you won’t be eligible for the ADvantage program. You will need to choose one program to apply to.
• If you applied to the 10-week summer internship, you can still apply to the ADvantage program. You will be invited for interviews to either program.
• If your ADvantage application is not successful, you can still apply for full-time roles.
• If successful, you will be interviewing full-time with the office where you completed the ADvantage program. So, make sure that you choose an office that you’d happily accept a full-time offer from.

Nail the case & fit interview with strategies from former MBB Interviewers that have helped 89.6% of our clients pass the case interview.

What to Expect in the Application & Selection Process

Applications go live in January, and you can apply on Bain’s career website. The application deadline is for 2024 is February 28th.

You can expect the following during the interview process:

• 2 40-minutes interviews with Bain consultants
• Each interview will include a mini case study and behavioral questions (e.g., “Why consulting?”)

Make sure you check out our article the Bain Case Interview and Bain’s own tips on the Experience Interview to maximize your chances of passing.

7 tips on Getting a Spot in the Bain ADvantage Program & Succeeding in It!

1. highlight relevant strengths.

Your background will likely be focused on academic and internship experiences. From your different roles, you want to demonstrate what matters the most to consulting recruiters: the ability to lead, problem-solve, create impact, and be entrepreneurial.

A few examples of what we mean:

Coursework: Highlight experiences related to teaching a class, leading a team project, and doing analytical work. Be as specific as possible about the impact of any analytic work you’ve done.

Summer internship experience: Highlight experience solving a business problem (e.g., executing an M&A transaction as a lawyer); specify and quantify (if possible) the results of your work.

Extracurricular activities: Articulate how you contributed to your campus community such as leading a club or organizing diversity events and promoting inclusion – especially in a leadership role.

Entrepreneurial experience: Highlight times when you’ve creatively overcome roadblocks or taken initiative by starting something new. Have you started a non-profit or a business during your time as a student? Started a new extracurricular group or initiated an event or activity in an existing one? Make sure you check out our article on Consulting Resumes to sharpen up your resume before submitting the application.

2. Practice for the Interview

The most common mistake that most candidates do is to go straight into the interview process without preparation. You will need to prepare and understand what type of questions you can expect in an interview. Team up with a friend or hire a coach to get you ready for consulting interviews.

3. Keep an Open Mind

You’ll be challenged to think and work in a way you’ve probably never experienced before. You want to be comfortable taking on any challenge with enthusiasm. Most importantly, you want to be open to the feedback you get from the consultants. They know the job well and want to help. This should give you great insight into the nature of the job and whether this is something you want to do next.

4. Do It with Passion

The only way for you to know if a career in consulting is for you is if you give it your best. Use the one-week opportunity to test if you will enjoy the work and the team environment. So, make sure you do the following:

• Challenge yourself and ask for additional responsibilities.
• Seek the help of the senior consultants to do the job well.
• Present your findings to the team and if possible, the client.
• Reflect on what you enjoyed about the experience.

5. Feel Free to Ask Questions

The program is an opportunity to get to know about Bain, the consulting industry, and the firm’s culture. Make sure to take advantage of that. So, ask questions about things such as:

• Ways to maximize your chances for interview success.
• Skills and attitude required to be a high performer.
• The consulting life.
• Office culture.

6. Build Your Network

You’ll find someone at Bain who shares a similar background and faced similar challenges when they wanted to land a consulting job. Connect with them. Find out how they overcame the challenges of transitioning to consulting and use their suggestions to clear your own path.

7. Have a Good Time

Regardless of the outcome, you’ll get the chance to meet intelligent people from diverse backgrounds who can be future friends, colleagues, or business partners. So, do your best to enjoy yourself and don’t let the pressure weigh you down.

  – – – – –

In this article, we’ve covered:

• Overview of the Bain ADvantage program
• Program eligibility
• Application and interview process
• What it takes to get in and succeed

Still have questions?

If you have more questions about the Bain ADvantage program, leave them in the comments below. One of My Consulting Offer’s recruiters will answer them.

Other people prepping for the Bain ADvantage program found the following pages helpful:

• Consulting Cover Letters
• The Bain Case Interview
• Why Bain? What Bain’s culture is like and why work there
• Bridge to BCG Consulting Workshop

Help with Your Consulting Application

Thanks for turning to My Consulting Offer for info on consulting work-life balance. My Consulting Offer has helped almost 85% of the people we’ve worked with to get a job in management consulting. We want you to be successful in your consulting interviews too. For example, here is how Edwina was able to get her offer from Bain.

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3 Things Consulting Firms Actually Look for in Your Application

We are sharing our powerful strategies to get your foot in the door, even if you have a low GPA, have little to no business experience, or study a non-business-related major.

No thanks, I don't want free strategies to get into consulting.

We are excited to invite you to the online event., where should we send you the calendar invite and login information.

Writing your MBB cover letter

Updated: Sep 17, 2020

MBB firms (McKinsey, BCG, Bain) usually require a cover letter. They’ll read it immediately after reading your CV, provided your CV has captured the recruiter’s attention. Whether you are writing a BCG, Bain or McKinsey cover letter, these tips all apply!

One page, font 11 minimum, 3-5 paragraphes.

Cover letters require some work. The single question that they should answer is: What makes you a good candidate for management consulting? Your job is to link your experience, passions and drive with what consulting firms are looking for in a candidate.

Depending on your profile, they’ll be looking for slightly different things:

The fresh-out-of-school candidate (undergrad and grad)

If you just graduated and don’t have at least 6 months of work experience yet, you won’t have much business experience to share. Still, there are a few things you can do to make your cover letter stand out to management consulting HR:

Show that you’re a team player: talk about projects, especially those where you had a leadership role. Summarize context, challenges, actions and impact of the 1-2 most impressive projects.

Tip: It’s best to structure your answers in a STAR framework. Learn more about the STAR framework and other in-depth interview tips in the ZeroToMBB book.

Show that you’re passionate and driven: demonstrate your ability to start and see personal projects through. Talk about your motivations, the challenges you faced and how you have overcome them. Nobody wants to work with a boring teammate, so this is the place to really talk about what excites you!

Show that you’re a problem solver: take examples of technical or team-related challenges that you faced and describe the strategies you put in place to solve them.

Show that you’re willing to learn and be flexible: management consultants can work for very diverse industries and functional sectors. They work hard, and they are always on the road. If you’ve specialized in a technical topic, talk about your learning journey and mention any awards and recognitions. Give examples of your ability to handle a high workload.

Why you want to work in consulting: if you don’t come from business school, it might be less obvious why you want to switch to consulting. Typical reasons include: broadening your horizons, working with diverse people, or exploring the world of business. Offices in different locations serve different industries, so search online for the industries linked to the office you’re applying to, and see if you have relevant experience in it.

The 5-years-of-experience and/or MBA candidate

If you have some work experience and want to move to consulting, or are graduating from your MBA, the bar for the cover letter is high. Here are some of the topics to cover:

Show that you’re a leader: show a track record of leadership positions, with high impact projects and large teams.

Show your expertise in a business topic: management consulting firms are craving candidates with strong industry or functional knowledge. This is your time to tell what you know from your previous work and link it to how this will be useful as a consultant. Look at what industries your office is focused on, and if there’s no match, broaden your search to a regional level.

Show your business acumen: managing clients, working internationally, building financial models, managing budgets, having a track record of business impact, all these examples show that you are an experienced professional that could be put in front of a client with confidence.

Show that you’re passionate and driven: demonstrate your ability to start and see personal projects through. Talk about your motivations, the challenges you faced and how you have overcome them. Nobody wants to work with a boring person so this is the place to really talk about what excites you!

Looking for more details on what makes a great cover letter for MBB? Read more in the ZeroToMBB book , filled with end-to-end tips on how to ace the interview and land the offer.

• Before you apply

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When it comes to polishing up your resume for a role at a prestigious consulting firm, there are key Dos and Don’ts. Any resume that doesn’t adhere closely to these guidelines will be turned away with

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• Cover Letter Example. Bain Associate.*
• Cover Letter

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March 10th, 2018

Dear Bain & Co. Consulting Team,

Less than a minute into my chat with Jane Smith, a Bain Associate in your San Francisco office, I realized I was in the presence of someone who unapologetically loved her job. Jane emphasized the friendships she’d forged at work as well how the ‘build your own Bain’ philosophy had helped her stretch herself professionally. In applying for the Associate Consultant role in your London office, I hope to encounter similar challenges and growth opportunities. I would be delighted if you would consider me for the role.

In the business world, outcomes are oftentimes explained in terms of limiting factors ‘If only there were more budget…or time…or flexibility…’. Managing clients ranging from Goldman Sachs to the City of Leeds, I’ve found that it’s precisely the limitations set forth that keep me engaged in my work. Budget, material, location or use constraints force me and my team to be stealthy in devising solutions which are practical, elegant, and financially viable.

On several occasions senior leadership at ZGF Architects has selected me to manage our most complex projects and most exigent clients. I believe that’s because as a project manager, I’ve consistently delivered on time and within budget without neglecting the essential: building team spirit, maintaining harmony, and steering my team members toward our shared goal.

Listening to clients explain their problems, I’ve learned how important it is to reserve judgement as to a) an issue’s root-cause and, by extension, b) the type of strategic approach which is merited.

When a former client insisted that his school’s financial issues were the result of a branding problem, I could have agreed and offered up an architectural solution – updating the school’s façade and interior. Instead, I considered his theory, but also explored the null hypothesis, namely, that the real issue lay elsewhere. I investigated and realized that the school had a very traditional course offering which hadn’t been updated more than fifteen years. I crafted a strategic proposal detailing how our client could add high-margin short-format workshops to its roster. Within twelve months the school’s net revenue had increased by 20%.

Working cross-functionally within ZGF Architects to support of our clients, I’ve encountered numerous business challenges in the last five years. Eager to continue expanding my knowledge of strategic frameworks, I’m currently enrolled in Harvard Business School’s HBX program which includes coursework in Financial Accounting, Business Analytics and Economics.

It would be a pleasure to speak with you and learn more about your immediate needs as well as Bain’s work and culture.

Kind regards,

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Sample cover letter for Internship position at Bain & Company

Attention: Bain & Company Online Application Recruitment Team

Bain & Company

Per online application

Dear Madam/ Sir

RE: Online Application - Preferences & Documents

I took immediate interest in working for Bain & Company as the company has an outstanding reputation for its professionalism. As a corporate at heart I believe that delivery of professional services is equally as important as the quality of work itself. I am currently a final year student at the Wits Business School (WBS), pursuing the Postgraduate Degree in Business Management (PDM). I completed a Bachelor of Laws (LLB) in 2012, followed thereafter by legal training with a law consulting company. The skills and knowledge that I developed as a law professional have contributed greatly to the trajectory of my career path.

It was in my Strategy module at the WBS that I discovered my passion for finding innovative solutions to complex problems. I was intrigued by the fact that there was no wrong or right answer, but rather a best solution to every problem. It is herein that my desire to move into consulting was born.

Through my own independent research, I am of the belief that Bain & Company is concerned about the quality of its employees as the quality of the work produced therefrom will be of the highest standard. This concern is in line with my own personal convictions as I am continuously working on improving myself, academically, through working experience and personally. This improvement has enabled me to make greater contributions to the organisations I have worked for previously.

My strong interpersonal skills have enabled me to sharpen my skills in team work, both at work and during my studies at the WBS. I believe that my PDM, legal and business development experience, as well as my unique set of soft skills will be of great value to Bain & Company.

Best regards,

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