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Top 10 Business Development Strategy Templates with Samples and Examples

Kavesh Malhotra

The market position and growth of a company depends on its business development strategy. Business development is used to identify new customers and nurture them so that the business becomes more profitable, and finds more avenues for growth.

Business development strategies refer to a broad range of plans and projects that a company’s management and owner pursue to explore new avenues. Sales growth, business expansion, strategic alliances, and enhanced profitability are the two major goals of business development. Business development strategy must include or talk about emerging market techniques that help you grow faster in new domains or geographies or market segments; the potential for growth and coping with challenges.

For instance, a company can have a good product or service that sells well in India. After careful consideration, investigation, and analysis, it is determined that these goods or services can be introduced to a new continent, like Africa. Business development strategies encompass sales, marketing, project management, product management, vendor management, and other divisions.

After finalizing the business development strategy, you will need to create a business development plan to assist your organization in listing and identifying goals, and actions that move to achieve it. Get these exclusive business development plan templates with a click here.

In business development strategy, again, the broad focus areas are laid out and you find better prospects who turn into customers faster. For instance, it is the standard format you can use to get that initial enquiry to be associated with your business. Templates help deliver results in this, and SlideTeam offers you best-in-class business development strategy templates .

The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations. The content ready slides give you the much-needed structure.

Check out the list of our 10 best business development strategy templates below:

Template 1: analyzing and developing new business development and marketing strategy complete deck.

Introducing the premium and informative collection titled Analyzing and Developing New Business Development and Marketing Strategy Complete Deck. Make it distinctive and thought-provoking by adding your style to the graphics and material. It has slides for deep analysis and highlights elements like Business Overview, Current Scenario Analysis, New Marketing Strategy Analysis, Market Insight , Business Development Strategies, Training Schedule and budget , Risk Analysis , Budget of Marketing Activities, Sales Forecasting , Performance Metrics , etc.

Every topic is covered in depth for instant assistance in preparation and reflection. For example, the topic Business Overview covers Executive Summary, Financial Highlights, Services Offered, Core Business Competencies, and Industries catered to.

Download Now!

Template 2: Business Development Strategy for Startups PowerPoint Presentation Slides

Use this PowerPoint Presentation on Business Development Strategy for Startups as an excellent communication tool with stylish icons, graphics, and other elements.  The unique complete deck imparts a base for analysis and reflection of start-ups covering topics such as Agendas for business development strategy, company introductions and financial details, startup company marketing and pricing strategy, business model  and  competitive landscape , projected financial statement, risk factors and investor returns and exit strategy for investors. Download it right away to showcase your flair for getting start-ups to scale up and deliver big-time.

Template 3: Business Development Strategy For Startup PowerPoint Presentation Slides

The one-of-a-kind collection provides a framework for thinking about and analyzing startups, covering topics like business development strategies, challenges and solutions, company introductions and financial information, startup company marketing and pricing strategies,  business model s and  competitive landscapes , projected  financial statements , risk factors and investor returns, and exit strategies for investors. It helps present a comprehensive business plan, influences investors to invest their capital, and evaluates the company's history, growth, and activities. Download immediately and take advantage of the premium slideshow.

Template 4: Business Development Strategy For Any Organization PPT Presentation Slides

Introducing the PowerPoint Presentation Slides for the Business Development Strategy for Any Organization. The comprehensive deck can reflect your preferences precisely and effectively. It gives you the structure in ways to grow business, alignment of departments, growth matrix and growth strategies for each quadrant, etc.  Just download it and map it to your business requirement easily.

Template 5: Business Development and Marketing Strategy Successful Service Innovation Quantitative Approach

The primary topics of this entire deck are business development and marketing strategy. Professionally created templates with appropriate graphics and information make up a successful service innovation quantitative approach. The 12-slide deck includes business development and marketing strategy for successful businesses, business development and marketing strategy icons with gears, megaphones, and networking.

Template 6: Business Development Strategy Behavior Driven Sales Mastery Virtual Events

It features PPT presentations with a wide range of themes highlighting essential requirements for your organization. Our slides help you strategize, plan, analyze, or segment the issue with clarity and comprehension. It covers stages in business development strategies like defining clients' core capabilities, conducting market analysis, creating business development strategies, and providing lead generation services.

Use this presentation template to showcase phases of developing a business strategy like preparation, value proposition , company website, inbound business strategy, Outbound business strategy, and Behavior-Driven Sales strategy. All professionals, managers, employees, internal team members, and external teams in any organization can use this presentation deck.

Template 7: Business development strategy with marketing sales

Introducing the premium collection titled Business Development Strategy With Marketing Sales. It explains business development strategy with marketing sales with the help of a bridge connecting directions, sales intelligence, and revenues. Business Development Strategy, Business Development Plan, and Business Development Approaches are the steps in this process.

Template 8: Business Development Strategy PPT Plan

Presenting our collection of PowerPoint slides to map your business development strategies. It displays details of the business development strategy plan in the first three phases of the procedure, where you showcase your mastery on uses of marketing and sales, customer service, and product development in business development strategies. Download now and mark sections on marketing and sales, customer support, and product development.

Template 9: Key Management and Professional Business Development Strategy for Start-up PPT Designs

To raise your presentation barrier, we are introducing templates suitable for presenting information on Key Management And Professional Business Development Strategy For Start-ups. This design, which has ten steps, is a terrific choice for informing and captivating your audience.

Using this template, distribute data on Financial Offers, Training and Innovation, Executive Officer, Operating Officer, and Information Officer. The executive vice-president, chief operating officer, and other important management and professional members of the startup company are displayed. Download the premium slideshow to impress your audience.

Template 10: Analyzing our SOWT New business Development and Marketing Strategy PPT Inspiration Examples

Introducing slide templates to examine the SWOT of New Business Development And Marketing Strategy. Using this template, showcase and study data on a corporation's Strengths, Weaknesses, Opportunities, and Threats. To fully gain from it, seize it right away. The design has four levels for instructing and captivating your audience.

The Bottom Line

A company’s success is closely tied to its business development strategy. Business development involves identifying new customers and nurturing them to drive growth and profitability. A successful business development strategy should consider market trends, growth potential, challenges, and current revenue streams. Implementing business development plans can positively impact sales, marketing, project management, and other areas within the company. An example of business development is expanding a successful product or service from one market, say the US, to a new market, such as India.

FAQs on Business Development Strategy

What is a business development strategy.

A business growth strategy is a written document that outlines the plan you will follow to reach that objective. Business development generates long-term value for a business through partnerships, markets, and customers, and business development strategies help all other departments improve. Any business development strategy has to deal with spotting new opportunities and deciding on the mode of entry; then, challenges unique to the location are to be factored into your calculations. Business development strategy has to master how to assess growth prospects, coping with challenges and likely impact on the company’s revenue and operations in the short-term and the long-term.

What are the 4 types of business strategies?

• Identify and hire the right candidates-An individual with extensive expertise and a strong network willing to close business with clients can be hired at the appropriate time.
• Establish the Proper Channels- Outline the channels to reach the goal after identifying your target audience and creating a plan of action to set you apart from your rivals. It entails determining your income targets and detailing strategies.
• Don't present what you are selling- Concentrate on your client's requirements. Instead of discussing your products, pay close attention to the client's needs and preferences.
• Quantitative versus qualitative strategy- Many companies place more emphasis on their qualitative business value proposition. Even though they would receive better services and user experiences, the market is unwilling to spend more money. The quantitative element of the business thus raises the likelihood of success. Setting competitively low prices will undoubtedly draw in more customers.

How do you develop a business development strategy?

Write an effective business strategy that supports the objectives of your company. Think about the purpose and vision statements of your organization. Find the guiding principles of your business.

• Make a SWOT analysis.
• Describe strategies to attain objectives.
• Plan resources to be used to accomplish the intended result.
• Review the efficacy of the outcomes.

What are the 3 main strategies in business?

Cost leadership, differentiation, and focus strategies are a few examples of business strategy types:

• Cost Leadership Strategies: A company's capacity to reduce production costs to provide high-quality products at competitive pricing is crucial to a cost leadership strategy. It works better for big organizations with lots of purchasing power than the smaller organizations.
• Differentiation Strategies: The creation of distinctive products that stand out from rivals’ goods is a component of the differentiation strategy. A business can increase its margins by persuading customers to accept higher price points, if this clicks.
• Focus Strategies: The goal of the focus strategy is to create, promote, and sell a particular product to a specific clientele.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Best Business Presentation Examples To Ace Your Next Meeting

Imagine yourself sitting in a boardroom, surrounded by high-level executives, investors, and clients, eagerly waiting to hear what you say. You feel the weight of their expectations bearing down on you as you stand up to deliver your business presentation ppt.

You know this is your chance to showcase your knowledge and expertise and persuade them that your idea is worth investing in or implementing. But you’re plagued with anxiety – what if you stumble over your words, forget crucial information, or fail to engage your audience?

A successful presentation  is crucial for anyone looking to excel in the corporate world. Whether you’re an entrepreneur  pitching your start-up to investors , a salesperson trying to close a deal, or a manager presenting a project proposal to stakeholders, your ability to deliver information effectively can make or break your career. A well-crafted and delivered presentation has the potential to not only to persuade but also inspire, motivate, and create meaningful connections with your audience.

This blog post will explore the art of making business your audience and achieve your desired outcomes. As we go ahead, we will share presentations to captivate some captivating business presentation examples that will inspire you for your next business meeting.

So, let’s get started and unlock the tips for PowerPoint presentations for business!

What is a Business Presentation?

Business presentations are tools that business professionals use within a business context to convey information, proposals, strategies, reports, or ideas to their stakeholders. These presentations use visual aids like slides, charts, graphs and multimedia elements like videos or animations.

The primary goal of a business presentation ppt is to inform, persuade, or educate the stakeholders and team members on a specific topic related to the business’s operations, products, services, or goals. Brief corporate presentations are commonly used in meetings, conferences, seminars, sales pitches, training sessions, and other professional settings to communicate effectively with stakeholders, clients, employees, investors, or other interested parties.

Successful business PowerPoint presentation examples often involve thorough preparation, clear organization, engaging delivery, and effective use of visual aids to convey key messages and achieve desired outcomes effectively.

What to Include in a Business Presentation?

Before discussing some business presentation examples, we need to understand the necessary sections and things you need to add to your presentation. It would be best to prepare beforehand so you don’t miss out on anything because you cannot disappoint the stakeholders in these crucial presentations. Make sure to think about and add all the slides with correct information along with appropriate visuals to attract the stakeholders and team members. We have discussed in detail the crucial slides to include in your presentation below:

• Introduction
• Problem Statement
• Proposed Solution
• Implementation Plan
• Business Case

Follow on to read about each slide in detail.

1. Introduction

When making a business PowerPoint presentation, starting on the right foot is essential to capture your audience’s attention and engage them from the  beginning of the presentation . Here are some tips for creating an introduction that can set the stage for success:

Greetings And Acknowledgments

Begin by greeting your audience and thanking them for their time. If applicable, introduce yourself and your team and acknowledge any relevant stakeholders or sponsors in the room.

Purpose Of The Presentation:

Next, explain the purpose of your presentation. Make your point clear and straightforward, and give your audience a convincing reason to listen. Mainly, professionals present on main  business presentation topics  important to senior management and clients.

Overview Of The Agenda

Provide an overview of the agenda to help your audience understand what to expect. The  agenda slide  can include a list of topics, the duration of the presentation, and any activities or interactions that will occur.

2. Problem Statement

The problem statement is a critical component of any brief corporate presentation design.  Problem statement templates  help to highlight the challenges or opportunities you aim to address. Here are some tips to ensure that you craft an effective problem statement:

Description Of The Problem Or Opportunity

Start by describing the problem or opportunity that you aim to address. Provide necessary information and be comprehensive and concise to assist your audience in comprehending the situation.

Impacts On The Business

Next, explain the impacts of the problem or opportunity on your business. It could be lost revenue, decreased productivity, increased costs, or any other negative impact.

Importance Of Addressing The Issue

Finally, explain why it’s crucial to address the problem or opportunity. Highlight your proposed solution’s benefits, including increased revenue, improved customer satisfaction, and reduced costs.

3. Proposed Solution

The proposed solution is the centerpiece of any best business presentation PowerPoint, and it’s essential to explain it clearly and effectively to win the audience’s approval. Here are some tips for crafting a compelling proposed solution:

Explanation Of The Proposed Solution

Start by providing a clear and concise explanation of your proposed solution. Make sure to break it down into steps or phases if it’s complex, and provide relevant details.

Benefits Of The Proposed Solution

Next, talk about the advantages of the proposed solution. Highlight how it can address the problem or opportunity and its positive impacts on the business.

Comparison With Alternative Solutions

Finally, compare your proposed solution with alternative solutions that your audience may consider. Highlight the advantages of your proposal, including any unique features or benefits, and explain why it’s a better option than the alternatives.

4. Implementation Plan

When presenting a professional presentation, it’s essential to explain what to do and how to do it. An implementation plan makes all the difference between a fantastic idea and a successful one. Here are some tips for building a successful implementation plan:

Timeline For Implementation

Start by providing a timeline for implementing your proposed solution. Break it into specific stages or phases, and provide dates or timeframes for each step.

Resource Requirements

Next, outline the resource requirements for implementing the proposed solution. The requirements can include staff, tools, software, or other resources. Be specific and provide details on the number of resources needed, their qualifications, and any associated costs.

Risks And Mitigations

Finally, identify and address any risks that may arise during the implementation of the proposed solution. It could include technical challenges, personnel issues, budget constraints, or any other risks that may occur.

5. Business Case

This section of a business presentation PowerPoint is where you provide evidence to support the proposed solution. By including a  robust business case , you can demonstrate to your audience that the proposed solution is viable and financially advantageous for the business. Here are some tips for crafting a compelling business case:

Financial Analysis

Begin by outlining the financial analysis of the proposed solution. It should contain the solution’s expenses, such as the initial investment, recurring expenditures, and potential risks.

Cost-Benefit Analysis

Next, conduct a cost-benefit analysis of the proposed solution. Compare the costs and benefits to determine if the proposed solution is financially viable. Consider the short-term and long-term costs and benefits, including potential risks or uncertainties.

Return On Investment (ROI)

Finally, calculate the proposed solution’s return on investment (ROI). It is a critical metric that your audience will be interested in as it shows the financial benefits of the proposed solution.

6. Conclusion

The conclusion is the summary of your professional presentation is your last chance to impact your audience. By providing a solid conclusion, you can ensure that your audience leaves with a clear understanding of the proposed solution and what actions they need to take next. Here’s how to do it:

Recap Of Key Points

Start by briefly  summarizing the key points  covered in your presentation. It will help your audience remember the proposed solution’s critical aspects and ensure that they understand how it will benefit the business.

Call To Action

Next, provide a call to action. Let your audience know what steps to take next, whether providing feedback, seeking further information, or taking action to implement the proposed solution.

Thank You And Closing Remarks

Finally, at the end of your presentation, appreciate your audience for their attention and time. Provide any appropriate final remarks, such as reiterating the importance of the proposed solution or expressing your confidence in its success.

Business Presentation Examples You Can Take Inspiration From

By now, you should have a clear understanding of what constitutes a business presentation PowerPoint and the essential elements to include in one. We will provide several business presentation examples to enhance your comprehension of this topic.

These examples have various business presentation ppt, inspiring and guiding you in crafting engaging and impactful presentations of your own. Feel free to draw inspiration from these examples when creating your presentations.

• 30-60-90 Day Plan Presentation

Business Review Presentation

Business proposal presentation, project kick-off presentation, company strategy presentation, marketing plan presentation, business sales presentation.

• Business Pitch Deck
• SWOT Analysis
• Animated Presentation

30 60 90 Day Plan Presentation

This  30 60 90 day planning template  is one of the best business presentation examples. This meticulously crafted template adheres to a simple yet effective goal-setting framework designed to highlight diverse priorities and evaluate advancement in multiple objectives, including Learning Goals, Performance Goals, and Personal Goals.

The template is thoughtfully partitioned into three distinct slides, enabling a seamless transition for a broad spectrum of users, including new managers, new hires, team leaders, and sales managers. Additionally, the template provides the flexibility to switch between planning durations of 30, 60, or 90 days, delivering unparalleled ease and convenience in the planning process.

The Business Review Presentation PowerPoint Template is one of the best business presentation examples for business. This comprehensive template presents a complete collection of expertly designed  PowerPoint slides , indispensable in presenting an exhaustive Business or Project/Program Review to esteemed audiences, whether senior management, managers, or clients.

The template, equipped with an array of customizable features, provides unmatched ease in its adaptation to suit individual requirements. The inclusion of advanced infographics elevates the visual appeal of the presentation. At the same time, pie charts and bar graphs lend credence to the statistics presented. This template is an excellent choice for business managers who want to focus on the firm’s goals, understand the present state of the business, and determine the following actions to attain the business goals.

The Business Proposal Summary PowerPoint Template is another business presentation examples. This outstanding template, meticulously designed to cater to diverse professional needs, is optimal for generating a concise and coherent summary of a business proposal. 

The template offers a comprehensive overview of the presenter’s primary points, encapsulating the problem at hand, the proposed solution, and the advantages of implementing the said solution. Proficient sales and marketing professionals use it to construct compelling and persuasive  business proposal presentations , equipped with an effortless and intuitive customization process.

The Project Kick-Off PowerPoint presentation is one of the best business presentation examples for project managers. This template is often used in  project management presentations  to bring all the stakeholders on the same page related to project details and milestones.

It helps to understand the project’s initiation plan and the timelines to achieve its objectives. This plan outlines all the necessary targets and deadlines, clarifying the project’s goals and milestones.

Other business presentation examples include a Company Strategy Presentation. This dynamic and comprehensive graphic illustration showcases a business’s meticulous planning and strategy. The template functions as a powerful tool, assisting managers in aligning their strategic initiatives with business plans, ensuring that the overarching goals and objectives align with the company’s vision.

The template’s versatility lies in its aptitude to provide a well-rounded business strategy perspective. It caters to various timeframes, covering the next one, three, and five years. This  Strategic roadmap template  briefly describes short-term, medium-term, and long-term planning.

A marketing plan presentation explains how companies promote their products and services. It helps companies figure out who they’re selling to, what those customers need, and how to keep them interested.

These Marketing Plan Business presentations will help you understand how to build and present a marketing plan to your stakeholders and team members. It outlines the marketing strategy and tactics for a business or product. It has slides that include your targeted audience, market analysis, competitor analysis, marketing goals, budgets, and timelines. 

These business presentation examples serve as a roadmap for the business’s marketing efforts. It guides decision-making and ensures alignment with overall business objectives. You can also use metrics and key performance indicators (KPIs) to measure the success and effectiveness of your marketing activities.

This Business Sales presentation example will help you understand how to present a sales report to your stakeholders and team members. It outlines the overview of the sales performance of the business. It includes data analysis, insights, sales trends, revenue generated, units sold, and sales forecasts.

A Business Sales Report Presentation aims to communicate the state of sales activities to relevant stakeholders and investors. These presentations help stakeholders understand the effectiveness of sales strategies, identify areas for improvement, and make informed decisions to optimize sales performance. Slideuplift offers various business PowerPoint presentation examples

Business Pitch Deck Presentation

A Business Pitch Deck Presentation is a short, eye-catching slideshow to introduce a business idea, product, or service to potential investors, partners, or customers. It includes slides summarizing the business concept, its value, the market opportunity, and financial forecasts, among other vital details.

These presentations are usually brief, with about 10-20 slides, and are delivered in a short time, around 10-20 minutes. This way, it fits busy schedules and keeps the audience interested. The slides use simple language and striking images or graphics to get the main points across effectively.

SWOT Analysis Presentation

A SWOT analysis presentation clearly shows a company’s strengths, weaknesses, opportunities, and threats. It’s a strategic tool for evaluating both internal and external factors affecting the business.

These business presentation examples often discuss strategies for using strengths, improving weaknesses, seizing opportunities, and dealing with threats. It helps companies make smart decisions and plan effective strategies for growth and success.

Training and Development Presentations

Use This Training and Development Business Presentation examples to showcase activities to enhance employees’ knowledge and skills in the company. It guides in performing tasks more effectively.

Learning and Development initiatives help employees acquire additional skills and foster personality development. These templates allow you to present data and information in a structured and professional manner. The infographics included in these Skill Development templates are visually engaging and attractive. Their minimal design facilitates easy understanding for the audience.

Moreover, the employee Learning templates are fully editable and customizable. They are compatible with both PowerPoint and Google Slides platforms.

Animated Business Presentation Examples

Animated business presentations are slideshows or videos that use dynamic visual elements like animations, transitions, and effects to make the content more engaging and easy to understand. You can create these presentations using Microsoft PowerPoint, Google Slides, or specialized animation software.

They offer multiple advantages such as:

• Enhanced Engagement:  Animated elements grab the audience’s attention and keep them interested throughout the presentation.
• Improved Understanding:  Visual animations help clarify complex ideas and make information easier to remember.
• Professionalism:  Well-designed animations can make the presentation look polished and professional, leaving a solid impression on the audience.
• Brand Personality:  Animated presentations allow businesses to express their brand personality and creativity, reinforcing their identity and values.

How to create a Business Presentation?

Crafting a presentation that captures your audience’s attention and delivers your message effectively can seem daunting. One method is to create these presentations using MS PowerPoint or Google Slides. But then, you have to build them from scratch. To make it easier for you, SlideUpLift offers multiple templates. You can download them and customize them as per your needs. Just choose the content and edit the slides.

With our business PowerPoint presentation examples, you can create a masterpiece that will leave a lasting impression on your audience.

A good presentation needs meticulous planning, preparation, and delivery. Following the strategies and techniques outlined in this blog, including reviewing business presentation examples, you can create a compelling narrative, engage your audience, and achieve your desired outcomes.

Remember that presenting information and developing genuine relationships with your audience is essential to a successful presentation.

So, the next time you find yourself standing in front of a boardroom full of high-level executives, investors, and clients, remember the tips and tricks you’ve learned in this blog. Take a deep breath, speak confidently, and know you have what it takes to ace your business presentations. With practice, dedication, and some help from business PowerPoint presentation examples, you can master the art of effective communication and achieve your goals.

What makes a business presentation effective?

An effective business presentation typically involves clear communication of ideas, engaging visuals, concise messaging, and a strong delivery style that captures the audience’s attention and conveys the intended message effectively.

What are some common mistakes to avoid in business presentations?

Common mistakes include overwhelming slides with text, reading directly from slides, lack of audience engagement, poor time management, and failure to tailor the presentation to the audience’s needs.

How can I engage my audience during a presentation?

Audience engagement can be enhanced through interactive elements, storytelling, asking questions, incorporating multimedia, encouraging participation, and maintaining eye contact.

How can I make my slides more visually appealing?

To make slides visually appealing, use clean and consistent design elements, high-quality images, minimal text, complementary color schemes, and effective layout techniques. You can also use SlideUpLift’s Templates.

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How to Develop a Strategic Plan for Business Development [Free Template]

Published: May 01, 2023

Business development is usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long-term success. It ensures that everyone in your company is working toward a common goal.

But how do you develop a business development plan? Pull up a chair and stay awhile, I’m diving into that and more below.

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Business development.

Business development is the practice of identifying, attracting, and acquiring new business to further your company’s revenue and growth goals. How you achieve these goals is sometimes referred to as a business development strategy — and it applies to and benefits everyone at your company.

It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. Business development refers to many activities and functions inside and outside the traditional sales team structure. In some companies, business development is part of the larger sales operations team. In others, it’s part of the marketing team or sits on its own team altogether.

Because business development can look so different among industries and businesses, the strategy behind this function is expansive. Below, we outline each step in the strategy and how to apply it to your business development plan.

Business Development Strategy

• Understand your competitive landscape.
• Choose effective KPIs.
• Develop long-term customer relationships.
• Implement customer feedback.
• Keep your website content and user interface fresh.
• Speed up your response time.
• Leverage a sales plan to identify areas of growth.
• Implement a social listening strategy.
• Sponsor industry organizations, conferences, and events.

1. Understand your competitive landscape.

Before you can develop a strategic plan to drive business growth, you must have a solid understanding of the competitive landscape in your industry. When you know who your ideal customer is and what problem they are looking to solve with your product or service, research who else is providing a viable solution in your industry.

Identify other companies operating in your space. What features do their products have? How competitive is their pricing? Do their systems integrate with other third-party solutions? Get crystal-clear on what the competition is offering so you know how to differentiate your product to your customers.

Featured Resource: 10 Competitive Analysis Templates

2. Choose effective KPIs.

How will you know if your business development efforts are successful? Ensure you can measure your goals with relevant, meaningful key performance indicators (KPIs) that reflect the health of your business. The result of these metrics should give you a strong indication of how effective your business development efforts are.

Featured Resource: Sales Metrics Calculator Dashboard

3. Develop long-term customer relationships.

Do you engage with your customers even after the deal has been closed? If not, it’s time to develop a plan to keep your buyers engaged. Building long-term relationships with your customers pays off. A grand majority of a company's business comes from repeat customers, and returning customers are cheaper to convert. Indeed, it’s famously known that it costs five times more to convert new customers than it does to sell to returning customers.

Not only are repeat customers easier to sell to, they can also provide valuable feedback and insights to help you improve your business. Additionally, customer testimonials can be used for valuable content that can attract your next buyer.

4. Implement customer feedback.

If and when you have customers who are willing to provide feedback on your sales process and offerings, make sure you hear them out and implement it. Your customers offer a unique, valuable perspective because they chose your product over the competition — their insights can help shape your strategy to keep your business ahead of the curve.

5. Keep your website content and user interface fresh.

When was the last time your company had a website refresh? Can you ensure that all links are working, that your site is easy to navigate, and that it is laid out and intuitive for those who want to buy from you?

Keeping your website up-to-date and easy to use can make or break the sale for customers who know they are ready to buy. Don’t make it too difficult for potential customers to get in touch with you or purchase your product directly (if that suits your business model).

6. Speed up your response time.

How fast your sales team responds to your leads can make or break your ability to close the deal. If you notice your sales process has some lag time that prevents you from responding to prospects as soon as possible, these could be areas to prioritize improvement.

7. Leverage a sales plan to identify areas of growth.

No business development strategy is complete without a sales plan . If you’ve already established a plan, make sure to unify it with your business development efforts. Your plan should outline your target audience, identify potential obstacles, provide a “game plan” for sales reps, outline responsibilities for team members, and define market conditions.

While a sales plan primarily affects your sales team, it can inform the activities of your business development reps. A sales plan can help them understand where the business needs growth — whether it’s in a new vertical, a new audience, or a new need that’s recently come to light in the industry.

Not sure how to create a sales plan? Download the following template to get started.

Featured Resource: Sales Plan Template

8. Implement a social listening strategy.

While social listening is mainly used in a marketing and customer service context, it’s also an essential practice for business development. There are more than 4 billion social media users worldwide. Naturally, social media is one of the best places to hear directly from consumers and businesses — without needing to reach out to them first.

In business development, you can use social listening to track what the general public is saying about your brand, industry, product offerings, product category, and more. It can help you identify key weaknesses in the industry, making it a prime opportunity to be the first to address those pitfalls.

Use a social listening tool to pick up on trends before they gain traction.

9. Sponsor industry organizations, conferences, and events.

A key facet of business development is reaching potential customers where they are. One of the easiest ways to do that is by sponsoring industry organizations, conferences, and events. This strategy will guarantee that your business development reps get valuable face-to-face time with your business’ target audience. The additional visibility can also help establish your business as a leader in the field.

Now that you understand what business development entails, it's time to create a plan to set your strategy in motion.

How to Develop a Strategic Plan

When we refer to a business development strategic plan, we’re referring to a roadmap that guides the whole company and requires everyone’s assistance to execute successfully and move your customer through the flywheel . With a plan, you’ll close more deals and quantify success.

Let’s go over the steps you should take to create a strategic plan.

1. Download our strategic plan template .

First, download our free growth strategy template to create a rock-solid strategic plan. With this template, you can map a growth plan for increasing sales, revenue, and customer acquisition rates. You can also create action plans for adding new locations, creating new product lines, and expanding into new regions.

Featured Resource: Strategic Plan Template

2. Craft your elevator pitch.

What is your company’s mission and how do you explain it to potential clients in 30 seconds or less? Keeping your elevator pitch at the forefront of all strategic planning will remind everyone what you’re working toward and why.

Some people believe the best pitch isn’t a pitch at all , but a story. Others have their favorite types of pitches , from a one-word pitch to a Twitter pitch that forces you to boil down your elevator pitch to just 280 characters.

Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy.

3. Include an executive summary.

You’ll share your strategic plan with executives and maybe even board members, so it’s important they have a high-level overview to skim. Pick the most salient points from your strategic plan and list or summarize them here.

You might already have an executive summary for your company if you’ve written a business proposal or value proposition . Use this as a jumping off point but create one that’s unique to your business development goals and priorities.

Once your executives have read your summary, they should have a pretty good idea of your direction for growing the business — without having to read the rest of your strategy.

3. Set SMART goals.

What are your goals for this strategy? If you don’t know, it will be difficult for your company and team to align behind your plan. So, set SMART goals . Remember, SMART stands for:

Featured Resource: SMART Goal Setting Template

Download the template now.

If one of your goals is for 5% of monthly revenue to come from upsells or cross-sells, make this goal specific by identifying what types of clients you’ll target.

Identify how you’ll measure success. Is success when reps conduct upsell outreach to 30 clients every month, or is it when they successfully upsell a customer and close the deal? To make your goal attainable, ensure everyone on your team understands who is responsible for this goal: in this case, sales or business development reps.

This goal is relevant because it will help your company grow, and likely contributes to larger company-wide goals. To make it time-based, set a timeline for success and action. In this case, your sales team must achieve that 5% upsell/cross-sell number by the end of the quarter.

4. Conduct SWOT analysis.

SWOT is a strategic planning technique used to identify a company’s strengths, weaknesses, opportunities, and threats.

Before conducting a SWOT, identify what your goal is. For example, “We’d like to use SWOT to learn how best to conduct outreach to prospective buyers.”

Once you’ve identified what you’re working toward, conduct market research by talking with your staff, business partners, and customers.

Next, identify your business’ strengths. Perhaps you have low employee turnover, a central location that makes it easy to visit with prospects in person, or an in-demand feature your competitors haven’t been able to mimic.

Featured Resource: Market Research Kit with SWOT Analysis Template

Your business’ weaknesses are next. Has your product recently glitched? Have you been unable to successfully build out a customer service team that can meet the demands of your customers?

Then, switch to opportunities. For example, have you made a new business partnership that will transition you into a previously untapped market segment?

What are the threats? Is your physical space getting crowded? What about your market space? Is increasing competition an issue?

Use SWOT results to identify a better way forward for your company.

5. Determine how you’ll measure success.

You’ve identified strengths and weaknesses and set SMART goals , but how will you measure it all ? It’s important for your team to know just how they will be measured, goaled, and rewarded. Common key performance indicators (KPIs) for business development include:

• Company growth
• Lead conversion rate
• Leads generated per month
• Client satisfaction
• Pipeline value

6. Set a budget.

What will your budget be for achieving your goals? Review financial documents, historical budgets, and operational estimates to set a budget that’s realistic.

Once you have a “draft” budget, check it against other businesses in your industry and region to make sure you’re not overlooking or misjudging any numbers. Don’t forget to factor in payroll, facilities costs, insurance, and other operational line items that tend to add up.

7. Identify your target customer.

Who will your business development team pursue? Your target market is the group of customers your product/service was built for. For example, if you sell a suite of products for facilities teams at enterprise-level companies, your target market might be facilities or janitorial coordinators at companies with 1000+ employees. To identify your target market:

• Analyze your product or service
• Check out the competition
• Choose criteria to segment by
• Perform research

Your target customer is the person most likely to buy your product. Do your homework and make sure your business development plan addresses the right people. Only then will you be able to grow your business.

8. Choose an outreach strategy.

What tactics will you use to attract new business for your sales team to close? You might focus on a single tactic or a blend of a few. Once you know who your target market is and where they “hang out,” then you can choose an appropriate outreach strategy.

Will your business development plan rely heavily on thought leadership such as speaking at or attending conferences? Will you host a local meetup for others in your industry? Or will your reps network heavily on LinkedIn and social media?

If referrals will be pivotal to your business’ growth, consider at which stage of the buying process your BDRs will ask for referrals. Will you ask for a referral even if a prospect decides they like your product/service but aren’t a good fit? Or will you wait until a customer has been using your solution for a few months? Define these parameters in your strategy.

Upselling and Cross-Selling

Upselling and cross-selling are a cost-effective way of growing your business. But it’s important that this tactic is used with guardrails. Only upsell clients on features that will benefit them as well as your bottom line. Don’t bloat client accounts with features or services they really don’t need — that’s when turnover and churn start to happen.

Sponsorship and Advertising

Will your BDR work with or be on the marketing team to develop paid advertising campaigns? If so, how will your BDRs support these campaigns? And which channels will your strategy include? If you sell a product, you might want to feature heavily on Instagram or Facebook. If you’re selling a SaaS platform, LinkedIn or Twitter might be more appropriate.

What’s your outreach strategy? Will your BDRs be held to a quota to make 25 calls a week and send 15 emails? Will your outreach strategy be inbound , outbound , or a healthy combination of both? Identify the outreach guardrails that best match your company values for doing business.

Strategic Plan Example

Let’s put all of these moving parts in action with a strategic plan example featuring good ol’ Dunder Mifflin Paper Company.

Elevator Pitch Example for Strategic Plan

Dunder Mifflin is a local paper company dedicated to providing excellent customer support and the paper your business needs to excel today and grow tomorrow.

Here are some additional resources for inspiration:

• Elevator Pitch Examples to Inspire Your Own
• Components of an Elevator Pitch

Executive Summary Example for Strategic Plan

At Dunder Mifflin, our strengths are our customer service, speed of delivery, and our local appeal. Our weakness is that our sales cycle is too long.

To shorten the sales cycle 5% by the end of Q4, we need to ask for more referrals (which already enjoy a 15% faster sales cycle), sponsor local professional events, and outreach to big box store customers who suffer from poor customer support and are more likely to exit their contract. These tactics should allow us to meet our goal in the agreed-upon timeline.

• How to Write an Incredibly Well-Written Executive Summary [+ Example]
• Executive Summary Template

SMART Goals Example for Strategic Plan

Dunder Mifflin’s goal is to decrease our sales cycle 5% by the end of Q4. We will do this by more proactively scheduling follow-up meetings, sourcing more qualified, ready-to-buy leads, and asking for 25% more referrals (which have a 15% shorter sales cycle already). We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

• 5 Dos and Don'ts When Making a SMART Goal [Examples]
• How to Write a SMART Goal
• SMART Marketing Goals Template

SWOT Analysis Example for Strategic Plan

Strengths: Our strengths are our reputation in the greater Scranton area, our customer service team (led by Kelly Kapoor), and our warehouse team, who ship same-day reams to our customers — something the big box stores cannot offer.

Weaknesses: Our greatest weakness is that our sales team has been unable to successfully counter prospects who choose big box stores for their paper supply. This results in a longer-than-average sales cycle, which costs money and time.

Opportunities: Our greatest business opportunity is to conduct better-targeted outreach to prospects who are ready to buy, ask for more referrals from existing customers, and follow up with closed lost business that’s likely coming up on the end of an annual contract with a big box store.

Threats: Our biggest threat is large box stores offering lower prices to our prospects and customers and a sales cycle that is too long, resulting in low revenue and slow growth.

• How to Conduct Competitive Analysis
• How to Run a SWOT Analysis for Your Business [+ Template]
• SWOT Analysis Template and Market Research Kit

Measurement of Success Example for Strategic Plan

We will measure success by looking at the sales pipeline and calculating the average length of time it takes a prospect to become closed won or closed lost.

Budget Example for Strategic Plan

You've laid out the SMART goals and the way you'll measure for success. The budget section's goal is to estimate how much investment it will take to achieve those goals. This will likely end up being a big-picture overview, broken down into a budget by a program or a summary of key investments. Consider laying it out in a table format like so:

• Budgeting Templates
• How to Write an Incredible Startup Marketing Budget

Target Customer Example for Strategic Plan

Our target customer is office managers at small- to medium-sized companies in the greater Scranton, PA area. They are buying paper for the entire office, primarily for use in office printers, custom letterhead, fax machines. They are busy managing the office and value good customer service and a fast solution for their paper needs.

• How to Create Detailed Buyer Personas for Your Business
• Make My Persona Tool

Outreach Strategy Example for Strategic Plan

Networking, sponsorships, and referrals will be our primary mode of outreach. We will focus on networking at regional paper conferences, HR conferences, and local office manager meetups. We will sponsor local professional events. And we will increase the volume of referrals we request from existing customers.

Create a Strategic Plan for Business Development

Without a strategic plan, you can invest resources, time, and funds into business development initiatives that won't grow your business. A strategic plan is crucial as it aligns your business development and sales teams. With a solid business development strategic plan, everyone will be working toward the greater good of your company.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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Business Development PowerPoint Template

Presentation with explanations and diagrams for a business development manager.

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Use planning tools and analysis methods to visualize your business development strategy.

Promoting Growth

Business development (BD) refers to the techniques designed to stimulate a company’s growth. These methods are geared towards developing new business or expanding products or services.

Tactical Measures

Business development affects various areas of a company, such as Marketing, Sales, and Product Development.  With the use of analytical tools, a BD manager can impact how a product or service is put on the market.

This template contains definitions and explanations of BD tasks and strategies. Calendars and project schedules aid in defining individual work steps. Graphs of analytical tools and development phases are ideal for presenting a business development plan.

With the Business Development Template for PowerPoint, You Can

• visualize you company’s growth strategy
• obtain useful analytical tools, such as SWOT and STEP
• develop your strategy with BD planning tools

This PowerPoint Template Includes:

• a definition of business development
• organizational types of business development
• Porter’s Five Forces model
• a market analysis
• a target group analysis
• tasks of the BD manager
• a project schedule
• the business development management process
• SWOT analysis
• portfolio analysis
• utility analysis
• STEP analysis
• a checklist

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