Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organizations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.
We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. A more thorough outline of our main competitors including their strengths and weaknesses follows:
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Upon closer analysis of the above competitors it may be observed that the majority of these are offering safari excursions, and this represents an opportunity to be realized by us. According to the Central Statistics Office there are approximately 81 travel agents, tour operators and safari operators in Botswana at present, the majority of which have a South African background either in directorship or actual origin.
Our advantages are best described as our strengths:
The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers. Hence our key success factors will include the following:
Marketing plan.
One core element of our strategy will be that of differentiation from our competitors. In terms of marketing we intend to ensure that our name and services are marketed on an extensive basis so that customers are aware of our existence. We will have a Social Media Strategy. We will be in Twitter, on Facebook, and on LinkedIn. We will run promotions and sales and have our customers tell us their favorite vacations, and experiences and they will talk to each other. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Our service marketing will strive to ensure that we establish long relationships with clients.
For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. Our marketing does not intend to affect the perception of need as much as knowledge and awareness of the service category.
At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School. However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.
Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena. The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations. With time we also intend to have the latest and most efficient software in place to enable smooth operations.
Key metrics.
Our Key metrics are:
Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.
The founders of Sephats Tours are passionate about the activities it will promote and offer on the market. Management style will reflect the participation of the directors/shareholders. The company intends to respect its community and treat all employees well. We will develop and nurture the company as community. However we realize that we are not fully conversant in tourism and as such intend to engage experienced staff as well as undergo a training course from a reputable institution.
The Managing Director’s experience in public commercial transportation and government will assist in the establishment of good networks. He also has attended a course in Auto Mechanics at X Centre that will assist in servicing the vehicles. However acknowledging the importance of continuous training and improvement the Managing Director intends to undergo a course in Travel and Tourism so as to be fully conversant in the field, as well as obtain knowledge of the latest developments in the industry.
Financial plan investor-ready personnel plan .">, key assumptions.
Some of the more important underlying assumptions are:
Expenses by month, net profit (or loss) by year, use of funds.
Thus far we have purchased a Mercedes Benz mini bus to run tours for our customers, for P167,00, which was purchased with P32,000 down and the rest on a 5-year 6% loan. Other start-up expenses covered include legal costs, business plan compilation, license costs and related expenses.
START-UP REQUIREMENTS
Start-up Expenses
TOTAL START-UP EXPENSES P5,000
We have 2 investors, investor 1 is investing P100,000, investor 2 is investing 102,000.
Projected balance sheet, projected cash flow statement.
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Tour and Travel Business | How to Start Travel Agency In India (Hindi) | Step By Step Guide Aap apne liye Tour and Travel Business कैसे Start Kar shakte hai,...
Travel Agency Business Plan-Tour & Travel Business Startup,How To Start Travel Agency In HindiIf you want to start a tour and travel related startup then thi...
ट्रैवल एजेंसी बिजनेस कैसे शुरू करें (Travel Agency Business Plan in Hindi) ... KYA aap meri madad kar sakati hai please help me mai bhi tour and travel ka business Karna hai. Reply. Sanjana 13/06/2021. Really Kya aap mujhe explain kr skti h Aur Achhe S apne kaise start kiya tha please ...
पूरा लेख एक नजर में. ट्रेवल एजेंसी क्या है (What is Travel Agency in Hindi): ट्रेवल एजेंसी कैसे शुरू करें (How to start a Travel Agency in India) 1. संचालित करने की जगह का निर्णय ...
Travel Agency Business Plan | अपनी ट्रेवेल एजेंसी कैसे खोले ? | travel agency business in hindi Twitter link👇 ...
A tour and travel business involves coordinating between local vendors and tour guides, booking for travel through land, water, or air, documentation processing as well as identifying and retaining a pleasant tour guide who will be the face of the company. 2. Tours And Travels Business Plan. To start a tour and travel business in India, the ...
Tour and Travels Business Plan Hindi. Travel Agency Business Plan in Hindi- ट्रेवल बिज़नेस का मतलब है किसी व्यक्ति या सामान को एक जगह से दूसरी जगह पहुंचना यानि किसी व्यक्ति या ...
India mein tourism industry 7-10% har saal badh rahi hain.Indian government ne bhi ye change dhekha aur kaafi isse promote kara jara hain.Travel agency ek service providing business hain.India tour and travel industry ki 12th rank hain 184 countries mein se aur 50% log India ghumne aate hai unmein se jo South Asia ke tourists hain.India mein tourism har saal kaafi bad raha hain aur abhi bhi ...
In 2020, the travel & tourism sector's contribution to the nation's GDP[1] was US$ 121.9 billion; this is projected to reach US$ 512 billion by 2028. In India, the industry's direct contribution toward GDP is projected to register an annual growth rate (AGR) of 10.35% between 2019 & 2028.
A Complete Guide to start a Travel Business in India. by Ankush January 10, 2023. January 10, 2023. 1.3K. ... Remember to carefully research your target market and create a clear business plan that outlines your goals and strategies. It's also important to establish partnerships with suppliers, such as airlines and hotels, and to invest in ...
Types of Travel Businesses: Decide on the type of travel business you want to establish. Options include a travel agency, tour operator, online travel portal, or a niche travel service. Franchise vs. Independent: Consider whether to start an independent business or buy a franchise of an established brand. Each has its own set of advantages and ...
Travel agency business plan- hindi | How do I start a tour and travel business? #traveling #business #travelvlog #travel
Ans: If you're confused about starting a tour and travel business, you don't need to worry, as the process is very straightforward. Do the following: Research and find a niche for travel agency. Name your travel agency. Choose an infrastructure of a business. Creating a robust plan for your travel agency business.
India is a huge country with a diverse population, so it's important to target the right areas. 2. Get organized. Before you can start selling tours, you'll first need to get organized. This includes creating a business plan and setting up a system for tracking your finances. 3. Get licensed and certified.
Step 1: Prepare a solid plan for your travel business. You might have heard the term 'Business plans' when you visit MNCs and other such huge companies. A business plan is one of the crucial steps to start a travel business. If you do not wish to plan, you can always hire others to do so.
Steps to Start a Travel Agency in India. Step 1: Conduct Market Research. Step 2: Create a Business Plan | Road Map. Step 3: Legal Formalities and Registration. Step 4: Set Up Office and Team. Step 5: Build Partnerships. Step 6: Build Your Online Presence. Step 7: Launch Marketing Campaign. Step 8: Encourage Continuous Improvement.
Step 3: Manage your funding strategy. In starting of the travel agency you need to manage the costing of all the equipment and assets requires in the business. Start with buying the less expensive ...
Tour and travel business के बारे में तो आप जानते ही हो पर क्या आपको पता है कि tour and #TravelBusiness establish ...
Step 2: Register a Trademark Name for your company. Step 3: After registering your company name immediately book a domain name of your travel agency. This will create an online presence of your company and will help if you want to start an online travel agency in India. Step 4: Register your company as a private limited company, Limited ...
Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a travel agency business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of travel agency that you documented in your Company Analysis.
Tour and Travel Business | How to Start Travel Agency In India (Hindi) | Step By Step GuideIn This Video-Agar ap travel agent banna chahte hai toh apke liye ...
P25,365. P20,958. P10,959. Cash at End of Period. P25,365. P46,323. P57,282. Download This Plan. Explore a real-world travel tour agency business plan example and download a free template with this information to start writing your own business plan.
Tour and Travel Business karne ka Steps Hindi me jane. Dosto Abhi tak kisine nahi bataya hoga woh sab kuch idhar hai.Travel Business Startup