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How To Write a Sports Agency Business Plan (Template, Sample)

NOV.28, 2022

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The business.

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

Company owner.

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

Market Trends

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The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Competitive analysis .

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

Company staff.

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Profit Monthly

Gross Margin Monthly 

Gross Margin Yearly

Projected cash flow.

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

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How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

United States Sports Academy America's Sports University ®

The sport digest - issn: 1558-6448, developing a business plan for sport management.

A business plan certainly aids one in the pursuit of a successful sport management business. The business plan functions as a road map for the entity (Schweizer, 2006). It allows an individual or a group to clearly define intentions about how, where, and why the business will succeed. To fully understand the planning process, one must review each section of the business plan.

The executive summary may well be the most important part of a business plan. The summary within a business plan for a sport facility should include a mission statement that has been carefully thought out and scripted. While the executive summary appears first in the business plan document, it is usually written last.

The market analysis contained within the business plan in essence guides planning along an analytical path, identifying, first, whom the business will serve and, second, what its competition will consist of. These two foundational elements of the market analysis generate information that helps prepare the businessperson to obtain funding for the venture.

Next, an organization and management plan must be developed, weighing the following matters: general structure of the management staff, identity of key managers, planned additions to the initial management team, business’s legal structure, identity of business’s owners, and specification of business’s board of directors. Beyond the organizational structure, planning for the professional relationships and operations of the business environment must be accomplished. Staff will require a means of keeping up to date in terms of research and other developments in their professions; they will need to be provided with access to a fair amount of job scope and depth. There must also be a plan to keep staff motivated; a motivated staff exhibits less absenteeism, uses fewer sick days, is less prone to burnout, and undergoes less turnover.

The development of a business plan also entails exploring how best to make known the new company’s existence. The marketing and sales strategy part of a business plan outlines how to inform people about the services the business provides and of ways to contact the staff (Small Business Administration, 2007). For example, a start-up venture focused on providing a community with good quality services within a sport management facility might devise an initial marketing and sales strategy that emphasizes the formation of relationships within the community.

Touching both the marketing and sales portion, and the management portion, of the business plan is the design of effective communication into the business. Good communication skills must be established and information must flow freely if an organization is to meet its goals and objectives efficiently. The communication structure outlined in the business plan ultimately helps ensure that clients will receive the kind of service that truly benefits them. When they do, customer satisfaction creates customer loyalty, which leads both to repeat business and to new business, as clients recommend the business to others.

While the preparation of business plans is not an exact science, the business plan remains crucial when creating a business and also for each phase of the eventual development of that business. The business plan should be reviewed and changed as an organization grows and prospers. With sound research, careful consultation, and wise decision making, thriving sport management businesses, it is hoped, will be established.

Small Business Administration. (2007). Write a Business Plan. Small Business Planner . Retrieved February 6, 2008, from http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html

Schweizer, B. (2006). First Form a Plan [Electronic version]. Journal of Accountancy , 202, 79–82.

Sports Club Business Plan: How To Do It [Guide]

Are you an enthusiast looking to start a sports club? Perhaps you dream of building a thriving sports community that brings people together and promotes physical activity.

As an industry professional in the context of sports clubs, I understand the importance of a well-crafted business plan.

In this comprehensive guide, I will share knowledge and insights to help you develop a winning sports club business plan that sets you up for success.

Table of Content

• Introduction
• Defining Your Vision and Mission
• Market Research and Analysis
• Building Your Sports Club Structure
• Financial Planning and Budgeting
• Marketing and Promotion
• Operations and Management
• Facilities and Equipment
• Risk Management and Legal Considerations
• Measuring Success and Growth

1. Introduction

Starting a sports club can be an exciting venture, but it requires careful planning to turn your vision into a reality.

A well-structured business plan is the foundation of every successful sports club. It not only outlines your objectives but also serves as a roadmap for achieving them.

Let’s dive into the essential steps of creating a sports club business plan.

2. Defining Your Vision and Mission

Before you start writing your business plan, it’s crucial to clearly define your sports club’s vision and mission. Ask yourself the following questions:

• What is the purpose of your sports club?
• What values and principles do you want to promote through your club?
• What are your long-term and short-term goals?

By identifying your club’s purpose and setting specific goals, you’ll be better equipped to create a focused and impactful business plan.

Setting Clear Goals and Objectives

To ensure your business plan is actionable, set clear and measurable objectives. Consider the following factors:

• The number of members you aim to attract in the first year
• The frequency of sports events or activities you plan to organize
• Financial targets, such as revenue and expenses

3. Market Research and Analysis

Understanding the sports industry landscape is essential for a successful sports club. Conduct thorough market research to gain insights into your potential target audience and competitors.

Analyzing the Sports Industry Landscape

Research trends and market demands in the sports industry. Determine which sports are popular in your region and how you can capitalize on those interests.

Identifying Your Target Audience and Competition

Define your target audience based on demographics, interests, and preferences. Identify your competitors and analyze their strengths and weaknesses to find opportunities for differentiation.

4. Building Your Sports Club Structure

The foundation of a successful sports club lies in its structure and offerings.

Choosing the Right Sports and Activities

Select sports and activities that align with your club’s vision and cater to your target audience’s interests. Consider offering a diverse range of options to attract a broader audience.

Selecting the Ideal Location

The location of your sports club can significantly impact its success. Choose a place easily accessible to your target audience and with sufficient space to accommodate your activities.

5. Financial Planning and Budgeting

Developing a sound financial plan is crucial for the sustainable growth of your sports club.

Estimating Initial Costs and Investments

Calculate the initial costs of setting up the club, including facility rent, equipment purchase, and staff recruitment.

Developing a Sustainable Financial Model

Create a detailed financial forecast to estimate revenues and expenses over time. This will help you ensure the financial viability of your sports club.

6. Marketing and Promotion

Effectively marketing your sports club will attract potential members and increase your visibility.

Creating a Brand Identity for Your Sports Club

Develop a strong brand identity that resonates with your target audience. This includes creating a compelling logo, tagline, and mission statement.

Leveraging Digital Marketing Channels

Utilize online platforms and social media to reach a wider audience. Engage with potential members through content marketing and community building.

7. Operations and Management

Efficient day-to-day operations are vital for delivering a seamless experience to your club members.

Establishing Efficient Day-to-day Operations

Develop standard operating procedures (SOPs) to streamline administrative tasks and ensure smooth club operations.

Building a Strong Team and Leadership

Recruit passionate and knowledgeable individuals to manage and lead your sports club. Effective leadership will drive growth and foster a positive club culture.

8. Facilities and Equipment

Investing in quality facilities and equipment is essential for providing a top-notch experience to your members.

Ensuring Adequate Facilities and Amenities

Ensure that your club’s facilities meet the needs of your chosen sports and activities. Offer amenities that enhance the overall experience for members.

Selecting Quality Sports Equipment

Invest in high-quality sports equipment that is safe and durable. Well-maintained equipment will contribute to a positive member experience.

9. Risk Management and Legal Considerations

Mitigating risks and complying with legal requirements protect both your club and its members.

Mitigating Risks and Liabilities

Implement safety protocols and insurance coverage to protect your members from potential accidents or injuries.

Complying with Legal Requirements

Ensure that your sports club adheres to all relevant legal and regulatory guidelines, including permits and licenses.

10. Measuring Success and Growth

Regularly evaluating your club’s performance and progress will help you make informed decisions and identify areas for improvement.

Setting Key Performance Indicators (KPIs)

Establish measurable KPIs to monitor the success of your sports club. These may include member retention rates, revenue growth, and event attendance.

Evaluating and Adapting Your Business Plan

Periodically review and update your business plan based on data-driven insights. This will enable you to adapt to changing market conditions and member preferences.

11. Conclusion

Congratulations! You now have a comprehensive understanding of how to create a successful sports club business plan. By defining your vision, conducting thorough research, and implementing effective marketing and management strategies, you are well-equipped to build a thriving sports community.

Remember that the journey of starting and managing a sports club may have challenges, but with dedication, passion, and the right business plan, you can turn your dream into a reality.

Good luck on your sports club venture! Here’s to a bright and prosperous future filled with sportsmanship, camaraderie, and success!

Hello! I’m Magnus Berglund , a seasoned trendspotter and proud founder of SportsBizTrends.com .

With over a decade of experience as an independent advisor and consultant, I have specialized in business development and creative marketing within the sports industry . This has, among other things, resulted in a book about sports sponsorship (only available in Swedish for the moment).

If you find my writing interesting, please share it with your colleagues and friends. It would be greatly appreciated!

And yes, I do freelance consulting and provide lectures at industry events, business networks, board meetings, and similar occasions. However, since I also work as a Marketing Manager for an industrial company, I choose the occasions wisely.

That said, don’t hesitate to contact me with your inquiry .

With experience from various assignments in strategy, tactical activations, and valuation of sponsorship (from the grassroots level to the English Premier League), I am happy to share my insights and ideas in this fast-paced industry.

For more information about me and my work, including my contact details, please visit the About page , or connect with me via LinkedIn .

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Sports Business Plans

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Nine Lives is a consignment store for resale of used outdoor gear and clothing.

Fun and competition will never go out of style, and neither will smart business decisions. Get a head-start on your sports business plan with one of these sample business plans for bowling alleys, miniature golf courses, skate parks, dance studios, and other sports and recreation-related businesses.

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Sample Sports Agency Business Plan

Sports agency business plan sample.

Are you a sports enthusiast interested in starting your own sports agency? There are many things you’ll need to do to bring your desires to fruition.

Most vital of these actions is the planning necessary for actualization. The planning phase cannot be complete without a critical tool; the sports business plan .

For many new entrepreneurs, the business plan seems quite technical or challenging to create. However, the truth is, you might not have approached it the right way.

This sports agency Business Plan gives an example of what a great plan should look like. We’ve touched on key areas to serve as a guide for you.

Starting from the Basics

To create a great sports agency business plan, you’ll need to understand its structuring. You must consider the different components or sections of the plan.

How each of these sections is developed will determine your outcomes. Here, we’ll show you what these sections are and what should be covered.

They include the executive summary, company description, and products & services.

Other sections include the market analysis, strategy & implementation, organization & management team, and the financial plan & projections.

Let’s discuss how each of these should be developed, shall we?

i. Executive Summary

The executive summary section of your sports agency business plan summarizes the key points contained in the program and provides an overview of the entire document.

It’s rightfully called the executive summary because it’s condensed into two pages.

This section is written to hold the reader’s attention specifically. It allows your audience to know specific vital details about the business to promote the viability of the sports agency business idea.

This should generally appear as the beginning of your plan but should be written last.

Among the details provided in the summary are the business name & location, the services & products offered, mission & vision statements, and the specific purpose of the plan.

To introduce your sports agency business idea, you’ll need to begin by stating its name.

You’re expected to have done the work necessary to choose the right sports name. Equally important is where your sports agency business will be located. With these provided, you’ll need to proceed to the range of services or products you provide.

It’s important not to get into too much detail about the services as such could prolong the time needed to read through the summary. You only need to state the basics and leave the main benefits and products section details in the preliminary plan.

Your mission statement should capture the essence of your business’s goals and its underlying philosophies in a few brief sentences.

It should provide clarity behind the “what,” “who,” and “why” of your sports agency. The vision statement is written alongside the mission statement.

This (vision statement) should provide a brief but definitive and precise description of your sports agency’s aspirations. What more? It should state the kind of impact it intends to create.

It would be best if you also covered the specific purpose of the plan. What do you want to achieve with your business plan?

You might want to use it to set and implement strategies that are one of its common uses. Another is to attract funding to the business.

ii. Company Description

Your audience will want to know more about your sports agency business, and this section gives them an idea of who you are and how you operate.

Also covered are the goals of the business. To do a proper job, provide a summary of your short and long-term goals and your business’s legal structure.

Please give a brief history of the business in addition to its nature. Of vital importance is the need to state the demands or needs you plan on supplying or meeting.

What more? Give a summary of company growth with financial or market highlights included. An overview of your services and products will also be in order.

iii. Services and Products

Sports agencies transact a wide range of businesses. You’ll need to state what your services or products consist of.

In providing such detail, include information such as the net revenue being expected from the sale of these services or products and service costs.

How do your services benefit your clients? This is an important detail you shouldn’t leave out. You should mention services and products still being researched and developed.

What’s the market role of your service or products, and what advantages does it have over those of competitors?

iv. Market Analysis

To be taken seriously, you’ll need to demonstrate your knowledge and industry experience regarding your line of business. This requires a great deal of market research.

Key areas to be covered include industry description and outlook with supporting statistics and a sketch of customer segments with size and demographics.

Identify your competitors and evaluate their areas of strength and weakness. Include historical, current, and projected marketing data for services and products.

v. Strategy & Implementation

Strategy and implementation are vital to sales and marketing.

Here, it would be best to focus on providing information on how you intend to promote or sell your sports agency business to your customers. Also important is information on how you’ll penetrate or enter the market.

Provide crucial details about your labor sources and the number of employees to be hired. How will your sports agency business function? Include details about pricing, costs, and promotions.

vi. Organization & Management Team

Without a proper organizational structure, your sports agency business won’t function effectively.

Here, begin by providing an organizational chart describing departments and key employees. Next, include details about the owners with names, percentage ownership, and extent of involvement.

The profiles of your management team need to be covered as well. Any advisors to the sports agency need to be provided too.

vii. Financial Plan & Projections

The services of a professional accountant will be vital to developing your financial plan.

Areas to be worked on include historical financial data, practical prospective financial information, and a brief analysis of financial data.

When fully covered, all of these points will result in a comprehensive sports agency business plan.

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

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• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Sports Agency Business Plan and SWOT Analysis

Sports Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sports Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sports Agency business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

• Bank/Investor Ready!
• Complete Industry Research
• 3 Year Excel Financial Model
• Business Plan (26 to 30 pages)
• Loan Amortization and ROI Tools
• Three SWOT Analysis Templates
• Easy to Use Instructions
• All Documents Delivered in Word, Excel, and PDF Format
• Meets SBA Requirements

Sports is a major form of entertainment within the United States. As such, given the billions of dollars of revenue that are generated each year from professional sporting events – the demand for quality representation as it relates to the individual athletes in substantial. Given that many athletes now sign endorsement deals on top of contracts relating to providing professional services, many sports agencies have been developed to become a full service solution provider for athletes that need quality representation. The barriers to entry for this type of business are considered to be relatively high given that most sports agents or attorneys by trade. The startup cost associated with developing a new sports agency business typically ranges anywhere from $50,000 all the way to $500,000 depending on the number of agents that would be on staff from the onset of operations. Given that this is a service-based business – the gross margins generated from revenues are also extremely high. Typically, gross margins for this type of business range anywhere from 90% to 95% depending on whether or not a bad debt expense is going to be factored into the cost of goods sold. Most importantly when developing a new sports agency business, it is imperative that the owner operator have an understanding of the applicable employment agency laws that may be associated with presenting an athlete. Again, given that most sports agents are attorneys this matter can be looked into relatively easily. However, if a sports agent is not a licensed attorney then it may be in their best interest to hire a firm that can provide them with the understanding that is needed in order to remain within the letter of the law at all times.

A sports agency business plan would be required if the individual is going to seek private investment capital or a working capital line of credit from a financial institution. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page with statistics that are common to artist and athletic representation businesses. Within this business plan, a full examination of how clients are going to be acquired is needed. Unlike other businesses that market their services to the general public, a sports agency deals with a very limited number of people given that there are only a handful of spaces in professional sporting leagues for professional athletes. As such, it is important that a sports agent develop ongoing relationships with recruiters, colleges, high school coaches, and other individuals and entities that deal with amateur sports. Once a client is found, it is important that they are provided with a full understanding of the suite of services that can be rendered to this individual. As such, the marketing section of the business plan should focus significantly on client acquisition. As this is a personal services business, it is important at the age and the very people focused so that they can properly require clients placing those that they represent with professional sporting organizations.

Ace sports agency marketing plan should also be developed. Again, and foremost – it is imperative that the sports agency develop ongoing relationships with professional sporting organizations as well as coaches among the high school and collegiate level. Of course, the sports agency should also maintain an expansive website that provides the biographies of staff agents, representation operation, contact information, and when applicable a list of clients that are currently under representation or have been represented in the past. This will lend credence and provide a strong reputation for the sports agency as it expands. The presence on social media can also be helpful for sports agent given that many young athletes frequently use social media in order to communicate with their friends and families. As such, by maintaining a social media profile on a platform such as FaceBook, Twitter, and Google+ – a sports agent may be found by an amateur athlete is qualified to play professional sports.

Once the business plan and marketing plan have been developed, most entrepreneurs will develop a sports agency SWOT analysis. As it relates to strengths, a sports agency is able to generate extremely high gross margins from their services. Additionally, these businesses are relatively immune from negative changes in the economy given that viewing a sporting event on TV or in person is considered a low-cost form of entertainment. As such, a negative decline in the economy will not impact the revenues of the sports agency. For weaknesses, this is a highly competitive industry and are already many firms that have been established for decades. As such, it is incumbent upon the owner operator to ensure that they are able to provide a top-notch level of athletic representation as they develop their client base. For opportunities, many sports agencies will seek to hire additional staff agents that can handle a greater number of clients. This is really the only way that these businesses can expand given that the usually take fees equal to 10% to 20% of their clients gross income. For threats, outside of any minor regulatory change that could occur as it relates to maintaining an athlete – agent relationship there is really nothing that would impact the way that these businesses conduct their operations. Again, a sports agency is immune from negative change in the economy and can be a highly lucrative small to medium-size business for someone that is qualified to operate.

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How To Write A Professional Business Plan For Your Sports Business

If you are putting together a business plan for your sports business there are some important elements to remember. No matter what type of business you are setting up, you should have a business plan. A business plan summarises everything about it from objectives and strategies to marketing plans and financial forecasts.

One thing not to leave out of your business plan is the necessity for insurance cover. Get a quote for our  Sports Business Insurance  today to ensure you and your business are protected should things not go as planned. If you are running an  after-school club you should consider our  after-school club insurance .

It is an essential tool if you are looking to secure funds from a bank or investor but can also be helpful when talking to new suppliers or customers as it will help to articulate those aspects of your sports business that will be of particular interest. There are lots of online resources to help you to write a plan, but here is a summary of the key points to include:

1.  Outline your objectives – be clear about what you are looking to achieve and how you intend to reach your goal.

2.  Define your business – Provide a clear and accurate summary of your business and what it is about. Outline what produces/services you will provide.

3.  Identify your market – and more specifically your target consumers. Who will you sell to, what are their demographics ie. What age groups, gender are they and what regions of the country do they live in?

4.  Competitive Analysis – what and who could your competitors be? Remember that this doesn’t just have to be direct competitors.

5.  Pricing structure – Be sure to detail your selling price, costs any other investors in the business so you have a clear financial plan. This will help the bank/potential investors to be clear about the opportunity that your business can provide.

6.  Operations – detail the operational side of the business from facilities to employees including management and the structure of the business.

7.  Sales and Marketing – how will you sell your products/services? How will you promote your business and your products? What will the costs be and the expected results?

8.  Demonstrate that you have identified any potential risks and have plans in place in certain scenarios – investors will be more prepared to part with their cash if they can see that a risk assessment has been done.

Get a quote for your business

Other top tips:.

• Allow plenty of time – putting together the right business plan can take time. Not only do you need to gather all of the information required but then you need to sit down and put it together in the right way.

• Start with a template – there are lots of great business plan templates available which are an excellent starting point to help you to build the perfect business plan. Both Princess Trust and Barclays provide great examples.

• Keep the plan clear, precise and professional. Your business plan represents you and your business so it is important to deliver the right impression

• Avoid too much detail in the main body of the plan. Many business plans are simply too long! Keep the body of the document clear and accurate and include any supporting information in the appendix (making sure that you reference it).

• Don’t be afraid to ask advice – review the document with any business colleagues or friends you trust to give you constructive feedback.

So get writing your winning business plan and remember ‘A goal without a plan is just a wish’ – Antoine de Saint-Exupery. 

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Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

Indoor Sports Complex Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their indoor sports complex companies. 

If you’re unfamiliar with creating an indoor sports complex business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an indoor sports complex business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Indoor Sports Complex Business Plan?

A business plan provides a snapshot of your indoor sports complex business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Indoor Sports Complex

If you’re looking to start an indoor sports complex business or grow your existing indoor sports complex company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your indoor sports complex business to improve your chances of success. Your indoor sports facility business plan is a living document that should be updated annually as your company grows and changes. 

Sources of Funding for Indoor Sports Complex Businesses

With regards to funding, the main sources of funding for an indoor sports complex business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for indoor sports complex companies.

Finish Your Business Plan Today!

How to write a business plan for an indoor sports complex business.

If you want to start an indoor sports complex business or expand your current one, you need a business plan. The guide and sample below detail the necessary information for how to write each essential component of your indoor sports complex business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of indoor sports complex business you are running and the status. For example, are you a startup, do you have an indoor sports complex business that you would like to grow, or are you operating a chain of indoor sports complex businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

• Give a brief overv iew of the indoor sports complex industry. 
• Discuss the type of indoor sports complex business you are operating. 
• Detail your direct competitors. Give an overview of your target customers. 
• Provide a snapshot of your marketing strategy. Identify the key members of your team. 
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of indoor sports complex business you are operating.

For example, you m ight specialize in one of the following types of indoor sports complex businesses:

• Indoor sport courts: In this type of indoor sports complex, a variety of specific courts are offered for game play or practice; including basketball, racquetball, handball, and volleyball. 
• Indoor field arenas: Including soccer, baseball, a running track and other field-sized options, an indoor arena offers a wide variety of sporting-options for field play. 
• Indoor pool and water play parks: This type of indoor sports complex provides a comprehensive water-play experience for families. In addition to lap pools and dive pools, kiddie pools and splash pads are set up for children of all ages. 
• Indoor gymnastics complex: An indoor sports complex equipped for gymnastics will include training and equipment; such as the pommel horse, tumbling mats, rings, parallel bars, ceiling swings, high-low bars, and a variety of other elements to build and strengthen gymnastic skills.

In addition to explaining the type of indoor sports complex business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of soccer leagues under contract, the national certification of swimming teams, the  X number of gymnastics clients served, etc.
• Your legal indoor sports complex business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the indoor sports complex industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the indoor sports complex industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your sports facility business plan:

• How big is the indoor sports complex industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your indoor sports complex business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your indoor sports complex business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: 

• Individuals who want to improve personal strength or aptitude in a sport
• Parents who seek training for their children in a sport or individual skill
• Families who want to enjoy physical exercise and play time together 
• Teams who are looking for a stable indoor environment in which to regularly play
• Corporations who are seeking an indoor team-building atmosphere

As you can imagine, the customer segment(s) you choose will have a great impact on the type of indoor sport complex business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r indoor sports complex businesses. 

Indirect competitors are options that customers may choose instead of your direct competitors. For example, families may choose to use a public pool or park, sports teams may opt for outdoor sports fields, or individuals may choose to build physical skills using equipment at home. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of indoor sports complex business do they operate?
• What is their pricing (premium, low, etc.)?
• What are they good at or known for?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for sports professionals who need superior service?
• Will you offer services, such as sports training that your competition doesn’t?
• Will you provide better customer service?
• Will you offer customized amenities or services in the changing rooms?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an sports facility business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f indoor sports complex company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide instructor-led classes for children to learn how to play basketball, racquetball, handball and volleyball in your indoor courts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your indoor sports complex company. Document where your company is situated and mention how the site will impact your success. For example, is your indoor sports complex business located in a busy urban district, a new residential area, or in a corporate business park ? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your indoor sports complex marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers, radio stations and/or magazines
• Reaching out to local websites 
• Distributing flyers
• Engaging in email marketing
• Advertising on social media platforms
• Improving the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your indoor sports complex business, including maintaining customer relationships, providing well-cleaned and maintained sports areas and equipment, and invoicing and servicing of customer accounts.  

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth soccer league, or when you hope to reach $X in revenue. It could also be when you expect to expand your indoor sports complex business to a new city.

Management Team

To demonstrate your indoor sports complex business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing indoor sports complex businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in owning or managing an indoor sports complex business or successfully running a gymnastics center or public sports park.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 50 sports players per day? Or, will you have more than 20 teams on contract for league play each season? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your indoor sports complex business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an indoor sports complex business:

• Cost of sport court lighting, set up, build-out and equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and furnishings

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 10-year building lease agreement or a list of early-adopter customers who’ve paid in advance for a 5-year membership.

Writing a business plan for your indoor sports complex business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the indoor sports complex industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful indoor sports complex business.

Indoor Sports Complex Business Plan FAQs

What is the easiest way to complete my indoor sports complex business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your indoor sports complex business plan.

How Do You Start an Indoor Sports Complex Business?

Starting an indoor sports complex business is easy with these 14 steps:

• Choose the Name for Your Indoor Sports Complex Business
• Create Your Indoor Sports Complex Business Plan
• Choose the Legal Structure for Your Indoor Sports Complex Business
• Secure Startup Funding for Your Indoor Sports Complex Business (If Needed)
• Secure a Location for Your Business
• Register Your Indoor Sports Complex Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Indoor Sports Complex Business
• Buy or Lease the Right Indoor Sports Complex Business Equipment
• Develop Your Indoor Sports Complex Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Indoor Sports Complex Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Indoor Sports Complex business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Other Helpful Business Plan Articles & Templates

How to Start a Profitable Sports Club Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a sports club business plan., 3. develop a sports club brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for sports club., 6. open a business bank account and secure funding as needed., 7. set pricing for sports club services., 8. acquire sports club equipment and supplies., 9. obtain business insurance for sports club, if required., 10. begin marketing your sports club services., 11. expand your sports club business..

Embarking on the journey of starting a sports club business demands a comprehensive understanding of the current market landscape. A meticulous market analysis will provide valuable insights into the demand for sports services, the competition, and potential customer base. Below are critical steps to guide you in performing an effective market analysis:

• Research the local demographics to identify the age, income, and interests of your potential customer base, focusing on those who are likely to join a sports club.
• Analyze competitors by visiting their facilities, reviewing their services, pricing structures, and identifying any gaps in the market that your sports club could fill.
• Assess the demand for different sports and activities in your area through surveys, community forums, and social media to determine which offerings are most likely to attract members.
• Examine trends in the health and fitness industry to understand how emerging sports and wellness practices can be integrated into your business model.
• Identify potential partnerships with local schools, businesses, and organizations that could lead to joint ventures or sponsorship opportunities.

Are sports club businesses profitable?

Yes, sports club businesses can be profitable. Many sports clubs charge memberships fees and have additional income streams through merchandise sales, venue rentals, advertising, and events. With careful planning and management of finances, a successful sports club can generate significant profits.

Creating a robust business plan is essential for the success of a new sports club. It outlines your vision, strategy, and the practical steps needed to turn your sports dream into a thriving business. Here's a guide to drafting your sports club business plan:

• Define your mission statement and objectives, clarifying the purpose and goals of your sports club.
• Conduct market research to understand your target audience and the competitive landscape.
• Choose the sports and services you will offer, considering the preferences of your target demographic.
• Develop a marketing plan to attract and retain members, considering both online and offline strategies.
• Outline your organizational structure, detailing the roles and responsibilities of your team members.
• Prepare financial projections, including startup costs, operating expenses, revenue streams, and break-even analysis.
• Identify potential risks and challenges, and create strategies to mitigate them.
• Establish a pricing model for membership and services that ensures profitability while remaining competitive.
• Include an operations plan that covers the day-to-day running of your club, from facility management to staffing and member services.

How does a sports club business make money?

A sports club business can make money by charging customers a monthly or yearly fee for access to their facilities and services. They can also generate revenue through the sale of merchandise, concessions, and sponsorships. Additionally, they can offer services such as personal training and nutrition consultations. An example of a target audience for this business would be young adults and families looking to join a club that offers recreational activities in their local area.

Creating a strong brand for your sports club is essential as it reflects the club's identity, values, and mission. It is the cornerstone of your marketing efforts and helps to distinguish your club from competitors. Here are some key steps to help you develop a compelling sports club brand:

• Define Your Brand Identity: Establish a clear brand identity that includes your club's name, logo, colors, and mascot that represents your club's ethos and spirit.
• Know Your Audience: Understand the demographics and psychographics of your target members to tailor your branding to their interests and values.
• Create a Brand Message: Craft a memorable and impactful brand message or slogan that communicates your club's unique value proposition and mission.
• Consistent Branding: Ensure consistency across all channels and touchpoints, from your website to your club's uniforms and merchandise, to reinforce brand recognition.
• Engage with Community: Build relationships with the local community and involve them in your branding process, which can help foster loyalty and support for your club.
• Monitor and Evolve: Regularly review and refine your brand to keep it relevant and appealing as your club grows and the market changes.

How to come up with a name for your sports club business?

Coming up with a great name for any business can be a difficult and daunting task. To come up with an ideal name for your sports club business, start by taking some time to brainstorm different ideas. Consider words that capture the spirit of both the sport(s) you will offer and your desired target audience. Additionally, research how to create a memorable brand identity and how to avoid trademark infringement. Researching popular clubs in the area can also give insight into what names are used in the community and what may be an original name in comparison. With these tips, you should be able to come up with an ideal name for your sports club business.

Formalizing your business registration is a crucial step in launching your sports club. It gives your venture legal recognition and helps protect your personal assets. Below are the key steps to ensure your business is properly registered and compliant with local laws:

• Choose a Business Structure: Decide whether your sports club will be a sole proprietorship, partnership, LLC, corporation, or nonprofit. Each structure has different legal and tax implications.
• Register Your Business Name: Pick a unique name for your club and register it with the appropriate state agency. Consider registering a trademark if you want nationwide protection.
• Obtain an Employer Identification Number (EIN): Apply for an EIN from the IRS for tax purposes, especially if you plan to hire employees.
• Register for State and Local Taxes: Depending on your location, register for state and local taxes to ensure you're in compliance with tax laws.
• Secure Permits and Licenses: Obtain all necessary permits and licenses that are required for operating a sports club in your area. This can include zoning permits, health department permits, and more.
• Understand Ongoing Compliance: Be aware of the ongoing reporting and renewal requirements to keep your business registration in good standing.

Resources to help get you started:

Explore critical resources designed to support sports club entrepreneurs with market trend analysis, operational excellence, and strategic growth insights:

• Sports Business Journal: Offers in-depth analysis on the business side of sports, including facility operations and member engagement strategies. https://www.sportsbusinessjournal.com
• IHRSA (International Health, Racquet & Sportsclub Association) Reports: Provides comprehensive industry data, including annual reports on health and sports club performance metrics. https://www.ihrsa.org
• Club Industry Newsletter: Delivers the latest news, trends, and advice for fitness club operators, including marketing and management tips. https://www.clubindustry.com
• Sports Club Advisors: Offers consultancy services, whitepapers, and webinars on buying, selling, and managing sports clubs effectively. https://www.sportsclubadvisors.net
• Fitness Business Podcast: Features interviews with leading experts in the sports and fitness industry, covering a wide range of topics from digital marketing strategies to customer retention techniques. https://fitnessbusinesspodcast.com

Opening a sports club can be an exciting venture, but it requires careful attention to legal and regulatory requirements to ensure safety and compliance. Necessary steps include:

• Business License: Obtain a general business license from your city or county.
• Health and Safety Permits: Ensure compliance with local health and safety regulations, especially if your club includes a gym or pool.
• Zoning Permits: Verify that your location is zoned for a sports club and obtain any necessary special permits.

What licenses and permits are needed to run a sports club business?

Depending on the specific type of sports club business, you may need a variety of licenses and permits. Generally, any business that involves serving alcohol, collecting money for membership or admission fees, or renting facilities will require some kind of permit or license. Additionally, businesses that offer activities such as golf courses or ski resorts will require additional permits from the local government. It's important to ensure that you check with your local governing body for the specific permits and licenses required for your type of sports club.

Opening a business bank account and securing funding are crucial steps in establishing a solid financial foundation for your new sports club business. A dedicated business account will help you manage finances effectively, while the right funding can provide the capital needed to cover startup costs and ensure smooth operations. Follow these tips to get started:

• Choose the Right Bank: Research banks to find one that offers favorable terms and services for small businesses, such as low fees, online banking, and good customer support.
• Prepare Documentation: Gather necessary documents such as your business license, EIN, ownership agreements, and personal identification to open your business bank account.
• Understand Your Funding Needs: Determine how much capital you need to start and maintain your sports club, including facility rental, equipment, and staff salaries.
• Explore Funding Options: Look into various funding sources such as bank loans, investors, crowdfunding, or grants specifically available for sports and community projects.
• Prepare a Pitch: If seeking investors or loans, create a compelling business plan and pitch that outlines the potential for success and growth of your sports club.
• Consider Future Growth: Choose funding options that not only cover initial costs but also allow for scalability as your club grows.

Setting the right pricing for your sports club services is crucial in balancing affordability for members and sustainability for your business. Consider the costs, market rates, and value offered to ensure that your pricing strategy attracts and retains members while supporting your club's financial health. Here are some key points to consider:

• Cost Analysis: Calculate your overhead costs, including facility maintenance, staff salaries, equipment, and utilities, to determine the minimum price needed to break even.
• Market Research: Investigate local competitors' pricing to ensure your rates are competitive. Adjust for any additional value or unique services your club provides.
• Value-Based Pricing: Price services based on the value perceived by your members. Premium services or specialized training can command higher fees.
• Membership Tiers: Offer different membership levels (e.g., basic, premium) to cater to varying budgets and preferences, providing options for everyone.
• Discounts and Promotions: Implement introductory offers, family discounts, or loyalty programs to encourage sign-ups and long-term commitment.
• Dynamic Pricing: Consider seasonal pricing or off-peak discounts to manage facility capacity and maximize revenue.
• Financial Aid: Offer scholarship programs or sliding scale fees to ensure inclusivity for all income levels.

What does it cost to start a sports club business?

Initiating a sports club business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $46200 for launching such an business. Please note, not all of these costs may be necessary to start up your sports club business.

Starting a sports club requires not only enthusiasm and members but also the right equipment and supplies to ensure safe and enjoyable activities. It's crucial to invest wisely in high-quality gear that will withstand regular use and cater to the needs of your club members. Here's a guide to help you with Step 8 of starting your sports club:

• Research the specific equipment needs for the sports your club will offer, considering both essential and optional items.
• Consider purchasing durable, high-quality equipment that may have a higher upfront cost but will last longer and be more cost-effective in the long run.
• Explore various suppliers and compare prices to get the best deals. Look for bulk purchase discounts or wholesale options to save money.
• Think about safety equipment, such as helmets, pads, and first aid kits, which are crucial for protecting participants.
• Don't forget about administrative and operational supplies, like scoreboards, timers, cones, and markers for organizing games and training sessions.
• Invest in storage solutions to keep your equipment organized and in good condition when not in use.
• Include maintenance tools and cleaning supplies in your budget to ensure that the equipment is always safe and ready for use.

List of software, tools and supplies needed to start a sports club business:

• PC or Mac Computer: $500-$3000 depending on configuration
• Accounting Software: $50-$300 depending on version
• Website Builder: $50-$150 depending on version
• Promotional Materials (business cards, flyers/posters, brochures): $100 - $300
• Business Plan Software: $50 - $100
• Sports Uniforms: $150 - $400 depending on quantity and type of material
• Sports Equipment (balls, nets, bats etc): $50 - $200 depending on type and quantity
• Sports Venue: Varies greatly by size and complexity
• Insurance Policies: Varies by type and amount of coverage
• Fundraising Supplies (t-shirts, hats etc.): $50 -$200 depending on type and quantity

Securing the right business insurance is a crucial step in protecting your sports club. It helps mitigate risks associated with accidents, injuries, and other unforeseen events. Below are key points to consider when obtaining business insurance:

• Assess Risks: Evaluate the types of risks associated with your sports club, such as equipment damage, member injuries, or liability issues.
• Consult Professionals: Seek advice from insurance agents who specialize in sports businesses to ensure you get coverage tailored to your specific needs.
• Compare Quotes: Obtain quotes from multiple insurance providers to find the best rates and coverage options for your club.
• Choose Appropriate Coverage: Common insurance types for sports clubs include general liability, property insurance, professional liability, and workers' compensation.
• Review Policies Annually: Insurance needs may change as your sports club grows, so it's important to review and update your policies regularly.

Marketing your sports club services is crucial for attracting members and establishing your brand in the community. A strategic marketing approach can help you reach potential clients and communicate the unique benefits of your club. Below are some essential steps to begin marketing your sports club effectively:

• Develop a strong brand identity: Create a memorable logo, slogan, and consistent color scheme that represents your sports club's values and mission. Use this branding across all marketing materials.
• Build an online presence: Launch a professional website with information about your services, schedule, and fees. Utilize social media platforms to engage with your audience and share updates, events, and promotions.
• Community engagement: Host free events, workshops, or clinics to introduce your club to the local community. Partner with schools, businesses, and other organizations for cross-promotion opportunities.
• Offer promotions and memberships: Attract new members with introductory offers, discounts for referrals, or tiered membership packages that provide added value.
• Encourage word-of-mouth: Leverage the power of personal recommendations by encouraging your satisfied members to spread the word about your club.
• Invest in advertising: Consider using both online and offline advertising channels such as Google Ads, local newspapers, and community bulletin boards to reach a wider audience.

Once your sports club has laid a strong foundation and established a loyal member base, expanding your business is the next logical step. This phase involves broadening your services, reaching new markets, and enhancing your club's offerings. Here's how you can take your sports club to the next level:

• Assess the Market: Research to find gaps in the market that your sports club can fill, or new locations that have a demand for your services.
• Diversify Offerings: Introduce new sports, fitness classes, or amenities to attract a wider audience and cater to diverse preferences.
• Upgrade Facilities: Invest in high-quality equipment and consider expanding your physical space to accommodate more members and activities.
• Forge Partnerships: Collaborate with schools, local businesses, and sports organizations to offer exclusive services and gain referrals.
• Enhance Marketing Strategies: Utilize social media, content marketing, and community events to increase brand visibility and attract new members.
• Develop a Membership Program: Create tiered membership options with incentives to encourage loyalty and long-term commitment from members.
• Invest in Technology: Use management software for seamless operations and implement apps for member engagement and retention.
• Train Staff: Ensure your team is well-trained and knowledgeable to provide the best experience to your members, encouraging positive word-of-mouth.
• Seek Feedback: Regularly gather member feedback to make informed decisions and continuous improvements to your services.

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Home » Sample Business Plans » Sports

How to Write a Sports Event Business Plan [Sample Template]

Do you want to start a sports event company and need to write a plan? If YES, here is a sample sports event business plan template & FREE feasibility report. Starting up any business can be brutal in this socioeconomic climate and to be successful you have to accept the reality of hard work, long days (and nights), and a whole lot of networking. In this business, experience in the sports industry can be extremely useful, though it is not essential.

During your career you will have gained some transferrable skills that you can apply to your event planning career.  Remember to leverage your own personal experience when deciding what type of events you are going to specialize in. For example, if your background is corporate, then this is a great place to start, rather that organizing sporting events.

What It Takes to Succeed in the Sports Event Industry

Also, in this industry, it is never about what you know but who you know. Although what you know is important, sometimes who you know carries a lot of weight too, and in the world of event planning knowing the right people is a priceless key.

Knowing your audience and your competition is crucial to finding your niche and in deciding how and where to promote your services. Once you have determined your target market and completed your competitor research, it is important that you think about what type of services you are going to offer your clients.

Are you going to offer full event planning services including event registration, venue hire, catering services, event promotion, etc or are you going to specialize in one or two areas? It is critical that you consider the costs involved. The administrative costs and time constraints of paper based event registration for example can be a burden on a start-up as can event marketing and promotion which require special expertise.

A Sample Sports Event Business Plan Template

1. industry overview.

The united kingdom boasts of an unrivalled experience and expertise in sports economy, with its companies leading the way both at home and overseas. UK companies have a reputation for creative and ingenious solutions that respect tradition and leave a sporting and cultural legacy. The UK has experience that is second to none, enhanced further by being involved in over seventy major sporting events since London 2012, as well as many events overseas.

From stadium design to communications, the UK has a proven expertise and reputation in every aspect of sports development and staging a major sporting event. Supported by a world-leading infrastructure, football’s global appeal showcases a compelling spectacle of talent and passion, and the UK’s globally-renowned offer of football expertise.

According to reports, millennial are behind a soaring growth in attendance at UK sporting events. Ticket-buyers aged 16-24 have increased proportionally from 15% to 23% in the six years since London hosted the Olympic and Paralympic Games – a period during which UK sport attendance has grown an average 2.8% year-on-year.

In 2018, total attendances at live sports events in the UK hit 74.6 million, with revenues from ticket and hospitality sales contributing £1.9 billion to the economy. It represents an increase of 11.5 million attendances in 2018, compared to 2012, with the UK leisure economy growing 17% over the same period.

Although football continues to lead the way with a cumulative total attendance of 49.8m, American football, basketball, ice hockey, MMA and netball have experienced the biggest average year-on-year attendance growth since 2012. Despite economic pressures, experts predict that the live sports events market will continue to grow into the next decade, with the agency’s AI-powered modelling tools showing that attendances will exceed 77m in 2019.

2. Executive Summary

Premium professional events in the world’s capital require a spectrum of services for success. We at Sunshine Sport Events (SSE) rise to the challenge, offering full turnkey solutions that are approved by the most prominent bodies in sport administration.

Event logistics and production underpin the solidity of our offer, enabling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in revenue through creative ticket sale tactics that balance pricing and the social experience of live events. Sunshine Sport Events (SSE) ensures that events help clients reach their sales, sponsorship and media objectives.

We will own, organize and produce a prestigious programme of top-tier events throughout the London. We are on the London’s playing fields throughout the year. Our ambition is simple – to create enjoyable experiences for fans and athletes that offer additional sources of revenue for our clients.

Through partnerships with tour operators, we maximize ticket sales and drive event visitation from international markets, helping governing bodies, municipalities and governments to achieve their goals. Corporate hospitality packages are also integral to our marketing mix. We offer services in PR and promotion to round out our offer and ensure exposure, awareness and event success.

Sunshine Sport Events is an equal opportunity business making its expertise and its services available to help its clients plan their own sport events. We make hosting a sport event easy, from plans and marketing, right down to the refreshments. Our event planning software brings interactive event planning as close as their personal computer. Through these and other affordable services, we aim to be the number one resource for any sport event in London.

London, being an ever changing, fast-paced city, success is determined by good choices. Communication is essential. SSE strives to be the best choice for clients in and coming to London by helping to ease their event planning burden. Through consistent, predictable professionalism, we will ensure a worry and hassle-free event at a reasonable rate.

Although, not all our clients will be internal. SSE has external clients to serve. We will always strive to provide the same predictable and professional working atmosphere for our employees and contracted workers, justly compensating them for their hard work and services.

It is also a priority to make a comfortable living wage for our owners, full-time staff, and their families. Staying in line with the needs of the market, utilizing the latest technology and trends, all the while ensuring the client receives the individual attention they deserve, is the vision and daily mission of Sunshine Sport Events.

3. Our Products and Services

Sunshine Sport Events is a sport event management company in London, England that will offer its clients and members the following services:

• Conception and Planning

We work with clients to turn ideas into events. Our teams create notary concepts to produce one-of-a-kind moments for athletes, brands and businesses. These ideas are then put into action with tight planning, organisation and stakeholder relations. Whether in the heart of a vibrant city or smaller venues, we can provide integrated solutions for events.

• Event Logistics and Production

We know that high calibre sports events demand well thought-out logistics and production management processes. To keep our clients’ events running smoothly, our specialists secure and manage fields of play, handling set up to take down to ensure seamless execution on the big day.

• Marketing, Ticket Sales and Corporate Hospitality

Marketing plays a key role in the success of an event. Through creating integrated marketing and media campaigns, we will align with clients to promote events to a wide range of audiences, helping businesses and events reach maximum brand awareness.

With a strong track record of combining sport and business we are also able to deliver valuable, corporate hospitality programmes at our events. Furthermore we manage all aspects of ticketing from fan engagement to sales, to help businesses strengthen customer relationships.

• Media Production and Distribution

With our experience, specialist knowledge and strong track record of working with broadcast partners in the national and international markets, we will ensure high-quality coverage with an extensive reach for events. Constantly in correspondence with our media partners, we will perpetually strengthen and build our network of contacts.

• PR and Promotion

With expert knowledge in sport marketing we utilise our client’s campaigns and projects to present brands, products and messages on target.

• Event Sponsorship, Procurement and Execution

To get the most out of their event investments, brands and companies need long-term partners who can effectively guide them through the event sponsorship process. We are a trusted expert, providing sponsors with original activation ideas. To strengthen the activation process, we work on direct marketing and sales opportunities with clear communication to reach target audiences.

4. Our Mission and Vision Statement

• Our vision at Sunshine Sport Events is to build a highly competitive sport event management company that will become the number one choice for sport related event management in London.
• Our mission at Sunshine Sport Events is to provide our clients with comprehensive services and portfolios so that they can reach their sales, sponsorship and media objectives.

Our Business Structure

Our aim at Sunshine Sport Events is to provide the best platform, staff, and equipment to fully meet the various sporting event needs of our clients, while generating profits for the owners and investors. Our sport event management company will be well organized and managed in a creative and innovative way to generate very high levels of customer satisfaction, and to build a friendly conducive climate appreciated in this modern age.

In the near future, we plan to offer an employee benefit package which will include health and vacation benefits for everyone working for us. Everyone but the receptionist will be contract staff, and will be paid a sliding commission based on the amount of revenue created.  Our business structure is as follows;

Head of Business

Company Administrator

Sport Event Manager

Marketing Manager

Partnership Manager

• Client Service Executive/Front Desk Officer

Security Officers

5. Job Roles and Responsibilities

• In charge of providing direction for the company
• Creates, communicates, and implements the company’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall company’s strategy.
• In charge of handling high profile clients and deals
• In charge of fixing fees and signing business deals (partnership)
• In charge of signing checks and documents on behalf of the company
• Evaluates the success of any sporting event
• Reports to the board of the company
• In charge of overseeing the smooth running of HR and administrative tasks for the sporting company
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• In charge of training, evaluation and assessment of employees
• In charge of arranging travel, meetings and appointments
• Oversees the smooth running of the daily activities of the event company
• Responsible for setting up an organizing committee for sports events
• Takes care of ticket sales and marketing by making sure that they are readily available
• With the help of the organizing committee makes arrangement for guests’ accommodation and transportation
• Provides or sets up adequate security for the entire process of an event
• Creates or establishes emergency contingency plans for events
• Inspects the entire sporting facility so as to make sure that they are all up to standard
• Delegates different tasks to different members of the organizing committee so as to ensure that everything runs smoothly.
• Advertise upcoming sporting events.
• Secure sponsors for sports teams and specific events.
• Ensure that sponsors’ logos are printed on kits, banners, and posters at the event.
• Establish athletes as brand ambassadors for popular, relevant brands.
• Research marketing trends and innovations.
• Use analytics to gauge the success of campaigns.
• Build and maintain positive relationships with brand representatives.
• Leading the sponsorships strategy
• Set up + manage critical paths for events and brand activation
• Liaising and working the product teams around licensing + event timelines
• Development of mix marketing strategy associated with the events
• Stakeholder + partners relationships
• Creative Design vision – pop ups, POS, product placement
• Review + measure success of events + partnerships growth

Client Service Executive

• Welcomes clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s services, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
• Receives parcels/documents for the event
• Distribute mails in the event
• In charge of cleaning the floors at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the company administrator
• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the event on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the company administrator.

6. SWOT Analysis

London boasts of a diverse array of athletics stretching from football to tennis which have put the city in the spotlight. London’s most popular sport is football and it has five clubs in the English Premier League as of the 2019–20 seasons:

Arsenal, Chelsea, Crystal Palace, Tottenham Hotspur, and West Ham United. Apart from providing an excellent value to our customers, we are determined to establish an unmatched event hosting platform that will add to the enjoyment of every sports lover in London.

We also understand that we cannot do all these if we know nothing about our industry and our chances of survival. To find out these facts, we hired the services of well known professional in the area of business consulting and promotion with solid experience in the sports sector to help us in establishing a standard and competitive sport event management business.

They had to work with the management of our company in conducting our SWOT analysis. Outlined below is a summary from the result of the SWOT analysis that was conducted for us at Sunshine Sport Events.

We at SSE must establish our company as a distinguished name in London Sports Arena and creatively market our services to each of our market segments. Our SWOT analysis noted that by establishing an impeccable “exciting” atmosphere in our events through the use of first class equipment and targeting marketing strategies, elegant and comfortable process, colours and decoration, clients will frequently want our services and recommend it to others.

It also stated that by providing our clients with skilled and qualified staff to work with, they will feel comfortable and confident that we at Sunshine Sport Events can meet all of their sport event needs.

According to our SWOT Analysis, it might take some time for our sport event management to break into the London market and gain acceptance via reputation in the already saturated sport industry. This it is believed is our major weakness at Sunshine Sport Events.

• Opportunities

Our SWOT Analysis at Sunshine Sport Events noted that some of the threats we will be facing as a sport event management company will include unfavourable government policies that might affect the event planning documentation and system, the appearance of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power. We have made plans to curtail all possible challenges and threats.

7. MARKET ANALYSIS

• Market Trend

Sports events across the globe are undergoing transformations in the way they are organised, managed, broadcasted and consumed by audiences. These changes are heavily influenced by technology, which is affecting many functions, including ticketing, security, sustainability, workforce training and fan engagement.

The number one issue confronting organisers of major sports event is security. With threats to events becoming ever more sophisticated, experts expect organisers to step up their global collaboration and sharing of knowledge to combat these dangers.

New technology will include location-based social media monitoring for keywords, which will help security staff identify threats before they happen, via real-time alerts. Another measure to boost event security is anti-drone technology, which is being introduced to combat the threat posed by unmanned aerial vehicles.

Sustainability is also becoming a huge issue around major sports events, especially after strong criticism of the damaging environmental legacy left by the Olympic Games in Rio years back. The IOC’s Agenda 2022 reforms have sought to address the problem by stating that sustainability be integrated into all aspects of planning for Games.

Tokyo 2022 organisers have responded with a blueprint which sets out water, greenery and biodiversity-related targets to mitigate the impacts on water, atmospheric environment, soil and the ecosystem. Strategic placing of water and greenery will combat the damaging effects of the Urban Heat Island phenomenon (UHI), which sees higher temperatures in densely-packed cities.

Admittedly, a seat isn’t enough for millennial spectators; they now hanker for a mix of physical and digital experiences when attending live sport events.

So in coming years more and more stadia will be supplying fast and reliable Wi-Fi that meets that demand, while club apps will give fans information on free parking spaces, traffic, finding their seat and, most excitingly, show instant high-definition replays from multiple angles on their mobile phone screens.

Also, Mobile POS (Point of Service) systems will enable fans to buy food, drink or merchandise online and have it brought to them wherever they are in the stadium, eliminating queues and increasing sales. Volunteers are also an important resource at major sports events and their recruitment is set to move on to the next level following a Sport England study entitled ‘Motivations for Sport Volunteers in England’.

This revealed that the sense of euphoria, camaraderie and once-in-a-lifetime ‘buzz’ generated by volunteering at events is the most attractive element, as it often leads to repeat volunteering. London’s Speed Volunteering app is removing the traditional barriers to volunteering by matching willing workers with appropriate events and charities.

This type of volunteer skill-matching portal points the way forward for planners and recruiters at sports events of the future. Technology is set to play a key role in event ticketing as well, with organisers looking to technological advances to keep one step ahead of counterfeiters and touts.

The rise of smartphone usage and mobile ticketing in the transport industry is leading to sport adopting digital ticketing, since it enables fans to buy tickets through apps (as well as food, drink and merchandise in stadiums).

8. Our Target Market

Our target markets are sports teams, sports agencies, middle to upper-middle class families, couples, individuals, or other private and public organizations. We chose these groups because they are most able to afford event planners, host a sport event as a branding strategy, and have the least amount of time to spare for event planning in general.

Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not versed in the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, outings , and social get-togethers.

We at Sunshine Sport Events plan to only make ourselves available to take on the burden of planning sports related events so that people can spend time on more crucial things, like family and friends. The demand for this service can only increase considering the growing interest in sports, the rise in incomes, population, and need for interpersonal relations in the workplace.

Our Competitive Advantage

Being a sport event management company in London, we at Sunshine Sport Events believe our company has a very large potential market. Due to the uniqueness of our services throughout London, we strongly believe we can become the main sport event planner quickly.

We plan to accomplish this actively and continuously promote our company and events through media as well as hosting and supporting various community events. We also believe our competitive advantage at Sunshine Sport Events is in three segments. First, our company is the only sport event management that offers our kind of planning services that will be available for our clients in the city.

The second segment of our competitive advantage is our business location, size, and appearance of the facility that will attract many people. We at Sunshine Sport Events strongly believe that by maintaining our focus in our strategy, marketing, program development and fulfilment, our event company will be known as the top sport planners in London.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Sunshine Sport Events is a company developed with the aim of generating substantial incomes from planning, organising and putting together sport events and we plan to do these by leveraging all available opportunities in the industry and within the proximity of the law in the United Kingdom.

We plan to sustain our business and make profits by charging a fee for each service we provide. We will strive to sustain relationship with organizations that require our services regularly to ensure a steady flow of income.

10. Sales Forecast

At Sunshine Sport Events, we assume that by the end of our first year, we must have planned at least 6 sport events that require our wide array of services. We also expect an enviable growth rate for several years, and up to 32 steady clientele bases. That will be the maximum number of clients that can be accommodated by this company. Further expansion of workforce and capacity shall be considered in future. We project that we will be able to generate sufficient capital from operation to meet our initial needs. However, our projections are based upon present real market conditions and data. Should revenue generated not meet projections, adjustments will be made in ordering and long-term commitments decreased or postponed. Below is our sales forecast at Sunshine Sport Events;

• First Year: $345,000
• Second Year: $1,193,990
• Third Year: $2,310,034
• Marketing Strategy and Sales Strategy

Note that our Sales (commission and equipment) at Sunshine Sport Events will be based on the services and amenities provided by our company. We plan to ensure that all the users of our services must feel they are getting the best possible value for their money. If there is a better value, for equal services, we at Sunshine Sport Events will strive to match or beat that value for customers.

We also plan to ensure that any person desiring our services will get an extensive break down of our products and options. During this brief discussion, the person will be also informed of all of the processes, past event and expertise we have to offer. We plan to build our marketing plan around the following;

• Focus on service and support.
• Establish a relationship business.

Focus on golf equipment as the key target market.

11. Publicity and Advertising Strategy

At Sunshine Sport Events, we totally know the benefits of a good publicity, which is why even though we have no specific marketing plan, we hope to leverage a lot of strategies to boost our business through publicity. At Sunshine Sport Events, we are very ready to become the number one choice when it comes to sport related events.

Social media is a great way of networking. LinkedIn is a superb example, join appropriate groups and participate in discussions. Attending seminars, exhibitions, and trade shows are also great ways of expanding your contacts and network.

That is why Sunshine Sport Events has made provisions for effective and direct publicity and advertisement of our golf sporting Event. Outlined below are the platforms we hope to leverage on to promoting Sunshine Sport Events;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Establish relationships with sports clubs throughout London
• Develop ongoing relationships with sports agencies that will refer their clients to the Company on an ongoing basis.
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Billboards in strategic locations all around London
• Distribute our fliers and handbills in target areas in and around London
• Passing general information via our company’s social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company’s’ logo et al.

12. Our Pricing Strategy

At Sunshine Sport Events, we clearly understand that event planners charge clients a fee for each service they render. Our plan at Sunshine Sport Events is to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.

We also hope to give out special discounted rates to all our clients at regular intervals. We also understand that there are some of our prospective clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such needs for the client.

• Our Payment Options

We at Sunshine Sport Events plan to establish different payment options that will suit our different clients at any given time and place. We have also made plans and partnered with a well known banking platform in London in other to offer these diverse services. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

13. Startup Expenditure (Budget)

Sunshine Sport Events will be a medium sized sport event management company that will provide a comfortable location for our clients to learn and practice.

We plan to spend our start-up costs on mostly equipment purchase, main building (which will be a wooden pre-fabricated building of good quality), office equipment, stationery, legal costs, advertising, land rent and expenses associated with opening our first office. Below is a detailed cost analysis of starting Sunshine Sport Events;

• Business incorporating fees in the united states of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $33,500
• Acquiring a large building and (Re – Construction of the facility inclusive) will cost – $300,000
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $50,000
• Launching an official Website will cost – $500
• The budget for the payment of salaries for the first three months of operations: $120,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $50,000

From our detailed analysis above, we have come to the conclusion that we will need approximately $700,000 to start up Sunshine Sport Events.

Generating Funding/Start-up Capital for Sunshine Sport Events

Sunshine Sport Events will be a Limited Liability Corporation financed by direct owner investment. Alfred Simpson and Desmond Curtis will own 50% of the company each. Through careful planning on the part of the founders, the start up costs for Sunshine Sport Events is minimal.

The start-up cost and investment funds will be assets saved from prior earnings by the owners who did event planning on a part-time basis before establishing themselves as a business. It is the wish of the founders to remain a debt-free establishment. However, recognizing that in reality not all variables are controllable, outside financing is a viable option. Both founders own homes and have a perfect credit rating.

14. Sustainability and Expansion Strategy

At Sunshine Sport Events, our major goal is to be a profitable business starting from the very first month of our opening. Due to our elegance, approach to planning and vast expertise, we believe clients will be attracted to our company to see what we have to offer.

But, we do not plan to wait for clients to come to us first. Instead, we plan to focus our marketing strategies on those target audience that match our offerings. Note that our main objective with our early marketing strategy will be to get people and convince people that we can bring the best sporting events to London.

We believe that once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and leverage the many services and programs we provide at Sunshine Sport Events. Some of the ways we plan to get people into our event include:

• Giving specialized tours and lessons to junior and senior students on the over 20 stadiums in London
• Hosting and/or supporting various community events that will attract many people who otherwise would not come.
• Mailing our free day passes to managers of sport clubs
• Offering special discounts for annual subscriptions.
• Hosting a big promotional event to open the event that will be free to everyone.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company : In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

More on Sports

Small Business Trends

46 sports business ideas.

If you’re looking for a way to get into this exciting and profitable field, look no further. This list of 46 profitable sports business ideas is great for sports lovers and will give you a good starting point.

So whether you’re an experienced entrepreneur or just getting started, there’s sure to be an idea here that’s perfect for you to start a sports business. Let’s get started!

Why You Should Start a Sports Business

If you’re passionate about sports and want to help others, then starting a sports-related business is a great way to do it. Here are four good reasons why you should start your own business in the sports industry:

• Be your own boss. You’ll be able to set your own hours and decide what products or services to offer.
• Make a good living. The sports industry is a multi-billion dollar industry. And with the right profitable business model, you can tap into this vast market and make a good living for yourself.
• Help others. You’ll be able to help others in their quest to live a healthier lifestyle by offering products or services that help people stay active and healthy.
• Follow your passion. If you’re passionate about sports, then starting a sports business is a great way to turn your passion into a profitable venture.

The Sports Industry in 2022

The global sports industry is going to continue to see a lot of money in 2022. The whole sports industry is expected to be worth about $181.47 billion by the end of 2022 and as much as $272 billion by 2026. The money is going to come from new places especially as new technology emerges.

• READ MORE: Small Business Ideas for Beginners

Selecting the Best Sports Business Ideas for Entrepreneurs: Our Methodology

When it comes to choosing the right business idea in the sports industry, several criteria are paramount. We’ll rate these criteria on a scale of 1 to 5, with 5 being the highest importance and 1 being the lowest:

• Personal Passion and Interest (Rating: 5) : Your passion for sports is a driving force. Choose a sports business idea that aligns with your interests and enthusiasm.
• Market Demand (Rating: 5) : Assess the demand for your sports-related product or service. A strong demand is crucial for success in this competitive industry.
• Relevance to Current Trends (Rating: 5) : Stay up-to-date with the latest trends in the sports industry. Business ideas that align with current trends are more likely to thrive.
• Skill and Knowledge (Rating: 4) : Evaluate your own expertise in the sports niche you’re considering. Having knowledge and skills in the field can be a significant advantage.
• Target Audience (Rating: 4) : Identify your target audience and understand their preferences. A clear understanding of your customers can guide your business decisions.
• Competition Analysis (Rating: 3) : Research the competition in your chosen sports niche. Assess the level of saturation and identify areas where you can stand out.
• Budget and Investment (Rating: 3) : Consider your budget and the capital needed to start and sustain the business. Choose an idea that aligns with your financial capabilities.
• Legal and Regulatory Compliance (Rating: 2) : Ensure your sports business complies with all relevant regulations and licensing requirements. This is important but often less critical than other factors.
• Profit Potential (Rating: 2) : Evaluate the potential for profit in your chosen sports business. While profitability is essential, it should be balanced with other factors.
• Long-Term Viability (Rating: 1) : Think about the long-term sustainability of your sports business idea. Will it remain relevant and profitable in the years to come?

46 Amazing Sports-Related Business Ideas

Sports are a huge part of our culture and there are many business opportunities related to sports. Here is a list of the 46 best sports business ideas:

1. Sports Club

The first sports-related business idea is to start your own sports club. You can offer memberships to people of all ages and levels of ability.

2. Sports Radio Station

The second idea on this list of sports businesses is to start your own sports radio station. You can offer sports commentary, news, and interviews with athletes and sports figures.

3. Sports Consulting business

As a sports consultant, you can make a lot of money by offering your services to athletes, coaches, and teams.

4. Online Sports Shop

Starting a sports shop online is a great way to make money from your passion. You can sell sports equipment, apparel, and accessories.

5. Sports Betting Business

When starting your own sports betting company, you can offer betting services to fans of all sports or niches down to one. For example, you can be the basketball one-stop shop for betting.

6. Sports Magazine

Advertising revenue is high, and there are many opportunities to monetize magazine content through subscriptions and other sales.

7. Sports Blogger

There are many ways to monetize a sports blog, from selling advertising to offering paid subscriptions.

8. Sports Camp

A sports camp can be a great way to make money while helping others improve their skills. You can offer camps with lots of sports activities and sports facilities for all ages and levels of ability.

9. Sports Copywriting Business

As a sports copywriter, you can offer your services to businesses in the industry. You can write copy for websites, brochures, and other marketing materials.

10. Sports Equipment Store

Selling sports merchandise is a great way to get involved in the industry. You can sell all types of sports equipment, from balls to bats to shoes.

11. Fitness Centre

People are always looking for new and innovative ways to stay in shape, and a fitness center can offer that.

12. Sports-Related App

Developing sports-related apps can be a very profitable business. There are many different types of apps in the sports sector, from ones that keep track of stats to ones that offer training programs.

13. Sports-Themed Restaurant

If you love sports and food, then sports-themed restaurants might be the perfect business for you. You can offer all kinds of food, from wings to burgers to pizzas.

14. Sports Photographer

Sports photography is a great industry to get involved in. You can offer your services to athletes, teams, and events.

15. Promoter

This is a great business if you’re interested in being a successful boxing promoter or promoting other sporting events.

16. Sports Illustrator

Drawing sports cartoons is a very creative way of getting involved in the industry. You can offer your services to magazines, websites, and teams.

17. Athletic Trainer

Becoming an athletic trainer for sports teams at various levels is a very fulfilling way of getting involved in the sports world.

18. Physical Therapist

Being a physical therapist is a great way to help people recover from injuries. You can offer your services to individual athletes and teams.

19. Personal Trainer

If you love exercising and everything about fitness, then starting your own personal training business makes perfect sense.

• READ MORE: How to Start Your Own Gym

20. Sport Psychologist

As a sports psychologist, you can help athletes overcome the mental hurdles that are holding them back from performing at their best.

21. Sports Dietitian

Proper diet plays such a crucial role in an athlete’s performance, and as a sports dietitian, you can help them optimize their nutrition.

22. Massage Therapist

Sports teams often have massage therapists on staff to help keep their athletes healthy and performing at their best.

23. Golf Course Designer

As a golf course designer, you can help create the courses that golfers will enjoy playing for years to come.

24. Sporting Goods Manufacturer

Manufacturing equipment is a great way to get involved in the sports industry. You can create all kinds of products, from balls to bats to gloves.

25. Outdoor Adventure Company

Having your own outdoor adventure company is an awesome business to start if you’re a sports enthusiast. You can offer all kinds of activities, from hiking and camping to kayaking and rock climbing.

26. Bike Shop

Opening a bike shop is a great way to get involved in the sports world. You can sell all kinds of bikes, from mountain bikes to road bikes to BMX bikes.

27. Ski and Snowboard Shop

If you love snowboarding or skiing, then starting your own shop selling equipment is a great business to get into.

28. In-Home Exercise Equipment Sales

Working out at home is becoming more and more popular, so selling in-home exercise equipment is a great business to be in.

29. Online Fitness Trainer

Along the same lines as in-home exercise equipment sales, being an online fitness trainer is a great way to help people get in shape in the comfort of their own homes.

30. Mobile Personal Trainer

As a mobile personal trainer, you can bring the gym to your clients and train them wherever they are.

31. Yoga Studio

Yoga is becoming increasingly popular, so opening your own yoga studio is a great business to get into.

32. CrossFit Gym

Crossfit gyms are becoming more and more popular, so this is a great business to get into if you’re passionate about fitness.

33. Martial Arts Studio

Thanks to the rise in popularity of mixed martial arts over the last 20 years or so, starting your own martial arts studio is a great business to get into.

34. Ticket Broker

As a ticket broker, you can help people get tickets to the sporting events they want to see, but weren’t able to buy through normal means.

35. Travel Agent specializing in Sports Travel

Working as a travel agent specializing in sports travel is a great way to help people plan their dream vacations. You can book their flights, hotels, and tickets to the events they want to see.

36. Event Planner specializing in Sports Events

Planning events is a great way to get involved in the sports world. You can help plan everything from small local events to large national tournaments.

37. Sports Marketing Firm

Starting your own sports marketing firm can be very lucrative. You can help brands market themselves to the sports world and get their products in front of potential customers.

38. Sports Journalist

As a sports journalist, you can cover the events and athletes that you love and get paid to do it.

• READ MORE: Famous Sports Quotes to Inspire Your Team to Success

39. Mobile Sports Coach

Being a mobile sports coach is a great way to earn a living while doing something you love. You can coach teams or individual athletes and help them improve their skills.

40. Youth Sports League Operator

Operating a youth sports league is a great way to give back to the community and help kids stay active. You can offer all kinds of sports, from basketball to baseball to soccer.

41. Adult Recreational Sports League Operator

This is the same as a youth sports league operator, but for adults. You can offer all kinds of sports, from softball to flag football to volleyball.

42. Personal Chef for Athletes

Athletes have very specific dietary needs, so being a personal chef for athletes is a great way to help them stay healthy and perform at their best.

43. Sports Performance Analyst

As a sports performance analyst, you can help athletes improve their techniques and performance. You can work with individual athletes or whole teams.

44. Sportswear Designer

Designing sportswear is a great way to combine your love of sports with your creative talents. You can design all kinds of gear, from jerseys to shorts to shoes.

45. Talent Scout for Professional Athletes

If you have a keen eye for talent, you can work as a talent scout for professional athletes. You can help them find the best up-and-coming athletes in their sport.

46. Sports News

Delivering news about sports is a great way to keep people up-to-date on all the latest from their favorite teams and athletes. You can work for a news organization or start your own independent sporting news website.

Start Your Dream Sports Business Idea Today

So there you have it – 46 profitable sports business ideas to get your creative juices flowing. Hopefully, at least one of these has sparked some interest and given you the impetus to start exploring it further. Just remember that whatever business you choose to pursue in sports, always make sure you have a passion for it.

If you’re eager to dive into the dynamic and lucrative realm of sports business, look no further than this comprehensive list of 46 profitable sports business ideas. Whether you’re a fervent sports enthusiast or a budding entrepreneur, there’s undoubtedly an idea here that aligns with your interests and aspirations.

Starting your own sports business holds immense potential for personal fulfillment and financial success. The reasons are clear:

• Autonomy and Flexibility: You’ll have the freedom to shape your own schedule and offerings, allowing you to tailor your business to your vision.
• Lucrative Industry: The sports industry boasts a substantial market value, and with a well-executed business model, you can tap into its vast potential and secure a prosperous future.
• Health and Wellness Impact: By providing products or services that support an active and healthy lifestyle, you can make a positive difference in people’s lives.
• Passion-Driven: Embark on a journey that resonates with your love for sports, transforming your passion into a rewarding and profitable venture.

The sports industry’s value is set to continue its upward trajectory in 2022, reaching impressive figures like $181.47 billion by year’s end and potentially $272 billion by 2026. With the advent of new technologies, opportunities for growth and innovation are abundant.

From sports clubs and online shops to fitness centers and event planning, this list offers an array of ideas to explore. Whether you’re interested in coaching, journalism, design, or entrepreneurship, the world of sports offers a space for your talents and ambitions.

Remember, your choice of business should align with your passion and expertise. As you embark on your journey, ensure that you are genuinely invested in your chosen endeavor. With dedication, creativity, and a love for sports, you can transform your dream sports business into a reality that thrives in the ever-evolving sports industry.

So, don’t hesitate any longer. Use this list as a starting point to kickstart your journey and bring your unique sports business vision to life. The field is wide open, and the opportunity awaits – seize it and make your mark in the world of sports entrepreneurship.

• Small Business Ideas for Beginners
• Famous Sports Quotes to Inspire Your Team to Success
• How to Start Your Own Gym

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2024 federal budget's key takeaways: Housing and carbon rebates, students and sin taxes

Budget sees nearly $53b in new spending over the next 5 years.

What's in the new federal budget?

Social sharing.

Finance Minister Chrystia Freeland today tabled a 400-page-plus budget her government is pitching as a balm for anxious millennials and Generation Z.

The budget proposes $52.9 billion in new spending over five years, including $8.5 billion in new spending for housing. To offset some of that new spending, Ottawa is pitching policy changes to bring in new revenue.

Here are some of the notable funding initiatives and legislative commitments in budget 2024.

Ottawa unloading unused offices to meet housing targets

One of the biggest pillars of the budget is its housing commitments. Before releasing the budget, the government laid out what it's calling Canada's Housing Plan — a pledge to "unlock" nearly 3.9 million homes by 2031.

The government says two million of those would be net new homes and it believes it can contribute to more than half of them. 

It plans to do that by:

• Converting underused federal offices into homes. The budget promises $1.1 billion over ten years to transform 50 per cent of the federal office portfolio into housing.
• Building homes on Canada Post properties. The government says the 1,700-plus Canada Post offices across the country can be used to build new homes while maintaining postal services. The federal government says it's assessing six Canada Post properties in Quebec, Alberta and British Columbia for development potential "as a start."
• Rethinking National Defence properties. The government is promising to look at redeveloping properties and buildings on National Defence lands for military and civilian use.
• Building apartments. Ottawa is pledging a $15 billion top-up to the Apartment Construction Loan Program, which says it will build 30,000 new homes across Canada.

Taxing vacant land?

As part of its push on housing, the federal government also says it's looking at vacant land that could be used to build homes.

It's not yet committing to new measures but the budget says the government will consider introducing a new tax on residentially zoned vacant land. 

• Freeland's new federal budget hikes taxes on the rich to cover billions in new spending
• Are you renting with no plans to buy? Here's what the federal budget has for you

The government said it plans to launch consultations on the measure later this year.

Help for students 

There's also something in the budget for students hunting for housing.

The government says it will update the formula used by the Canada Student Financial Assistance Program to calculate housing costs when determining financial need, to better reflect the cost of housing in the current climate.

The government estimates this could deliver more aid for rent to approximately 79,000 students each year, at an estimated cost of $154.6 million over five years.

• Updated Federal budget's funding boost for defence spread out over multiple years
• Liberals pledge $9B in new money for Indigenous communities in 2024 budget

The government is also promising to extend increased student grants and interest-free loans, at an estimated total cost of $1.1 billion this year.

Increase in taxes on capital gains

To help cover some of its multi-billion dollar commitments, the government is proposing a tax hike on capital gains — the profit individuals make when assets like stocks and second properties are sold.

The government is proposing an increase in the taxable portion of capital gains, up from the current 50 per cent to two thirds for annual capital gains over $250,000. 

New investment to lead 'housing revolution in Canada,' Freeland says

Freeland said the change would impact the wealthiest 0.1 per cent.

There's still some protection for small businesses. There's been a lifetime capital gains exemption which allows Canadians to exempt up to $1,016,836 in capital gains tax-free on the sale of small business shares and farming and fishing property. This June the tax-free limit will be increased to $1.25 million and will continue to be indexed to inflation thereafter, according to the budget.

The federal government estimates this could bring in more than $19 billion over five years, although some analysts are not convinced.

Disability benefit amounts to $200 per month 

Parliament last year passed the Canada Disability Benefit Act, which promised to send a direct benefit to low-income, working-age people with disabilities. 

Budget 2024 proposes funding of $6.1 billion over six years, beginning this fiscal year, and $1.4 billion per year ongoing, for a new Canada Disability Benefit.

Advocates had been hoping for something along the lines of $1,000 per month per person . They'll be disappointed.

According to the budget document, the maximum benefit will amount to $2,400 per year for low income individuals with disabilities between the ages of 18 and 64 — about $200 a month.

• Federal government plans to lease public lands for construction through new housing strategy
• Alberta premier says she's prepared to take Ottawa to court over housing deals

The government said it plans for the Canada Disability Benefit Act to come into force in June 2024 and for payments to start in July 2025.

Carbon rebate for small businesses coming 

The federal government has heard an earful from small business advocates who accuse it of reneging on a promise to return a portion of carbon pricing revenues to small businesses to mitigate the tax's economic costs.

• What's behind the carbon tax, and does it work?
• Federal government scales back carbon tax rebates for small businesses

The budget proposes to return fuel charge proceeds from 2019-20 through 2023-24 to an estimated 600,000 businesses with 499 or fewer employees through a new refundable tax credit.

The government said this would deliver $2.5 billion directly to Canada's small- and medium-sized businesses.

Darts and vape pods will cost more 

Pitching it as a measure to cut the number of people smoking and vaping, the Liberals are promising to raise revenues on tobacco and smoking products.

• Just Asking  wants to know:   What questions do you have about quitting smoking or vaping? Do you think sin taxes will encourage smoking cessation?  Fill out the details on  this form  and send us your questions ahead of our show on April 20.

Starting Wednesday, the total tobacco excise duty will be $5.49 per carton. The government estimates this could increase federal revenue by $1.36 billion over five years starting in 2024-25.

The budget also proposes to increase the vaping excise duty rates by 12 per cent effective July 1. That means an increase of 12 to 24 cents per pod, depending on where you live. 

• 'Stay the hell away from our kids': Health minister vows to restrict nicotine pouches — but how?

Ottawa hopes this increase in sin taxes will bring in $310 million over five years, starting in 2024-25.

More money for CBC 

Heritage Minister Pascale St-Onge has mused about redefining the role of the public broadcaster before the next federal election . But before that happens, CBC/Radio-Canada is getting a top-up this year. 

The budget promises $42 million more in 2024-25 for CBC/Radio-Canada for "news and entertainment programming." CBC/Radio-Canada received about $1.3 billion in total federal funding last year.

The government says it's doing this to ensure that Canadians across the country, including rural, remote, Indigenous and minority language communities, have access to independent journalism and entertainment.

Last year, the CBC announced a financial shortfall, cut 141 employees and eliminated 205 vacant positions. In a statement issued Tuesday, CBC spokesperson Leon Mar said the new funding means the corporation can balance its budget "without significant additional reductions this year."

Boost for Canada's spy agency 

As the government takes heat over how it has handled the threat of foreign election interference, it's promising more money to bolster its spy service.

The Canadian Security Intelligence Service is in line to receive $655.7 million over eight years, starting this fiscal year, to enhance its intelligence capabilities and its presence in Toronto.

• CSIS chief defends his spies' work after PM casts doubt on reliability of agency's reports
• Trudeau says it's his job to question CSIS intelligence, call out 'contradictions'

The budget also promises to guarantee up to $5 billion in loans for Indigenous communities to participate in natural resource development and energy projects in their territories.

These loans would be provided by financial institutions or other lenders and guaranteed by the federal government, meaning Indigenous borrowers who opt in could benefit from lower interest rates, the budget says. 

ABOUT THE AUTHOR

Catharine Tunney is a reporter with CBC's Parliament Hill bureau, where she covers national security and the RCMP. She worked previously for CBC in Nova Scotia. You can reach her at [email protected]

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Drone flying toward Moscow downed in Elektrostal

MOSCOW, November 19. A drone flying to Moscow has been downed by air defense systems in Elektrostal in the Moscow Region, no one was hurt, Moscow’s Mayor Sergey Sobyanin said on Sunday.

"In the Elektrostal municipal district, air defense forces repelled an attack by a drone, which was flying toward Moscow. According to preliminary data, its fragments fell down incurring no damage. No one was hurt," he wrote on his Telegram channel .

According to the Moscow mayor, emergencies services are working on the site.