internet cafe business plan in south africa pdf

Starting an Internet Cafe Business Plan (PDF)

We are living in a digital age where access to the internet and social media are no longer a luxury. That is why the internet café business is a lucrative business to start today. An internet café is a shop designed to primarily provide fast, reliable, and safe internet access to customers and other related services like printing. Internet cafes can also be called cyber cafes. The importance of internet cafes is apparent. There are many people who do not have what it takes to set up internet connectivity at their homes. Such people get to participate in the digital economy via the use of internet café services.

Operating an internet cafe business is a lucrative and profitable venture. The internet cafe has become the go-to place for people who wish to do their surfing and administrative work without having to go home. For some corporate types, it is a lunchtime pastime where they can surf without facing the scrutiny of their employers. The internet cafe offers a very good gateway for people with limited capital and an ambition to do business in technology. All the positive things about an internet cafe business do not diminish its demands and specifications. You have to be on point in terms of your customer care. Good understanding of the business is a must, otherwise you will be swallowed up by the competition. This article will outline how to start the internet cafe business, and the internet cafe business plan – PDF, Word & Excel.

Market Research

Conducting a market research for your internet café business is imperative. You will get to study your intended target market to see if there is need for an internet café. You will have to check to see if there are any already existing internet cafes. If there are, these will be invaluable case studies from which to draw essential insights. Taking time to visit them and use their services will give you a feel of the market. Your market research can also involve looking through current statistics and trends regarding internet access. You have to take this market research seriously because if you do not, you might regret later.

Location And Premises

You should select locations that are well within the vicinity of your potential clients. For example, you may locate your internet cafe business in shopping centers & malls,  near offices, schools, universities and airports. This is where the clientele is likely to come from so you are in the best position to gain access to them. Test the internet quality because nobody is going to pay for anything less than full-time high speed services. Good internet is both fast and reliable. It is never a good idea to congregate with other internet cafes. That essentially means that you are inviting competitors to take away your potential customers. You need a good power source and a backup generator. In the age of green technology, try to make use of energy savings when operating your internet cafe business. For example, the use of solar power in hot climates is ideal.

The internet cafe space can be leased or bought. The advantage of leasing is that you are not saddled with a mortgage. If you want to move your internet cafe business for any reason, it is merely a case of giving notice at the end of the month. Moreover, not having a mortgage reduces your initial capital requirements. The money that would have been spent on purchasing an office space could be distributed between leasing and other essential business expenses. Meanwhile the companies that let out office space tend to provide a number of important peripheral services. These include a post office box, administrative support, toilets and a cafeteria. That means that you can give your customers a very rich experience and convenience without spending too much money on it. The costs of purchasing or leasing the premises should be included in the internet cafe business plan.

Permits/Licenses, Insurance & Business Bank Account

Company registration and relevant licenses.

To be a recognized internet café business you must register it first. This refers to your basic business or company registration. Then you are usually obligated to get an operating license for your internet café shop. Maybe you could be renting it, buying it, or building it; an operating license will be needed. Depending on the nature of your internet café services, there might software licenses you must get. It is common practice for people to use bootlegged software. However, it would be wise to use only properly licensed software in your internet café.

Insurance & Business Bank Account

The internet café business is usually characterized by costly infrastructure, furniture, and gadgets. The value of these items necessitates the importance of getting insurance cover. There are many possible incidents that can occur so getting insured is prudent. Your internet café operations must have their own business bank account. This makes financial management easier. Plus you protect yourself from being personally liable if things go south. That separation protects your personal finances and assets.

Equipment, Products & Services

You need computers and internet routers for your internet cafe business. An internet cafe can have anywhere between two and an large number of computers. The number of computers to buy depend on the size of the premises, your budget, and your target market. You might consider including some peripheral items such as a scanner, printer, photocopier, binder and facsimile. These are services that might be of benefit to the people that come to your internet cafe. In effect you are enriching their experiences at your establishment without requiring them to travel somewhere else. The primary service for an internet cafe is internet surfing & browsing. The other services that you can offer in your internet cafe include printing, photocopying, binding, typing, lamination, selling computer accessories, snacks and beverages. If you are selling drinks & refreshments that means you will require a refrigerator. It’s also wise to offer gaming in your internet cafe as that attracts a lot of young customers. Your internet should be fast and reliable – so take your time when selecting an internet service provider. This is key to the success of an internet cafe business.  The cyber cafe business plan should include the costs of purchasing the equipment that you require.

Depending on the level of activity, you may want to have an electronic ticketing and point of sale system. This ensures that there are no long queues for service with people complaining that they have been overlooked. Some cyber cafes even use a bar-code scanner. This way, they can audit every single product that is sold. The normal unit of measurement for internet services is the amount of time that the user spends. You can use other methods such as a token system. Do not forget to install some air-conditioning. The equipment is bound to heat up considerably in such a confined space, with such heavy-duty usage. Inevitably you may have to hire a technician to configure and maintain the different computers. It is likely that there will be issues from time to time which require professional attention.

Business Model

Charging customers for internet access.

The internet café business model is simple straightforward. Customers come to pay to access the internet. This is often based on charges per 30 minutes or an hour. There can be discounted rates when someone pays for a substantial number of hours. There is also an approach where a client opens up an account which they can load up with credit. That way they can come in several times to access the internet. Once the credit is used up they can load more and so forth. Another different approach is that a client pays for data instead of a time slot. This means they get to purchase a certain amount of data e.g. 15 gigabytes. The data can have an expiration time or date or it can be carried over to the next time they log in. This shows you that there are many ways to use in revenue generation pertaining to internet access.

Adding On Monetizable Related Products Or Services

When running an internet café you can also make lots more money from other products or services. For instance, you can include computer repairs and sale of parts or accessories. You can also venture into mobile device and accessory sales and repairs. You can include a gaming arcade for all sorts of games. You can include vending machines or general sales of refreshments. You could provide on-demand services such as typing, printing, and photocopying, amongst others. Another revenue generator can be providing a co-working space. Depending on the size of your location you can rent work space, work desks, or rooms. These are just some of the many ways to make money running an internet café. It is unwise to solely just focus on providing internet access services.

Rules and Regulations For Internet Cafe Business

You will need to set out the terms of service which are publicly available. For example, some internet cafes do not allow the consumption of food and drinks. Others place restrictions on the content that can be searched, processed and downloaded. The state will also take an interest in internet activity and you may therefore be asked to maintain records. These rules may temporarily inconvenience some of your customers. However, they are essential in order to ensure that the entire process runs smoothly and that you do not get into trouble with the regulators.

Some cyber cafe business owners take preventative measures by warning their prospective clients about the rules. They also install a monitoring system that will tell them when things are going wrong. Beware that there are some clients that will want to take advantage of a weak system. For example, they may do all their office downloads in the cafe whilst restricting the payments that they make. This means that your bandwidth is facing pressure and yet you are not getting paid for it.

Staff and Management

The number of employees required depends on the size of your internet cafe. This is not a labour intensive business. At the minimum you need  internet cafe assistants. Their job include:

• Welcoming customers, serving them and collecting payments
• Help customers with the use of computer software or any challenges they might face
• Maintaining cleanliness in the internet cafe
• Provide services such as printing, photocopying, scanning etc.
• Monitor use of computers to ensure compliance with internet café policies and applicable laws and regulation

Other staff positions include manager, IT Technician, finance & accounting staff, sales & marketing staff, though most of those can be done by one person for a small internet cafe business. The cyber cafe business plan should cater for the salaries of all your employees.

Marketing Plan

An internet café business has two broad set of potential customers. There are people who are unfamiliar with using the internet. Then there are people who are substantially familiar with the internet. Your marketing efforts seek to lure both sets of prospects. Breaking it down further you will be targeting students, business people, entrepreneurs, and random people. Create and spread out your digital footprint by putting up a website and social media accounts. Propagate promotional material in print and other electronic media. Good examples of these are radio, television, podcasts, skits, and newspapers. You can also participate in or contribute to strategic events where your target pools will be there. Put up posters and banners inside and outside the internet café.

The market for internet services is huge world-wide. More and more people are using the internet daily. Potential customers for an internet cafe include students, gamers, job seekers, business people, freelancers and professionals from various fields. It’s essential that you offer fast internet so as to attract more customers. Your employees should be knowledgeable and friendly. A proper marketing strategy should be included in your internet cafe business plan. This is one of the least capital intensive businesses. The internet cafe business is a huge income earner for individual entrepreneurs. It also employs countless numbers of people in the developing world. The internet cafe business is particularly lucrative in the developing world. This is because many people have some knowledge of the internet but are not rich enough to purchase their own personal computer for home use.

Keys To Profitability

Offer discounts for heavy internet users. Provide an account-based internet access for repeat customers. These two elements put together build customer loyalty. This is the kind of loyalty that promotes word of mouth and results in referrals. Ensure your computers or gadgets in general, are up to standard all the time. Ensuring the internet speed is fast and reliable is pertinent. Couple that with fast processing and reliable gadgets as well. That will keep customers coming back to your internet café. Diversify your revenue by offering as many services as you can. This is the most important key in increasing your profits. You internet café must go beyond by offering additional products and services. That is how you get to start a profitable internet café business. It is worth reiterating that market research must be thorough here. This also implies that your choice of location will be paramount. The internet café business can be quite lucrative. You just have to ensure you have a sustainable market for it.

Pre-Written Internet Cafe Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the internet cafe business, we encourage you to purchase our well-researched and comprehensive internet cafe business plan. We introduced the business plans after discovering that many were venturing into the internet cafe business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global internet cafe business plan will make it easier for you to launch and run your internet cafe business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for an internet cafe business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the internet cafe business.

Uses of the Internet Cafe Business Plan (PDF, Word And Excel)

The cyber cafe business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your internet cafe business
• As an internet cafe business proposal
• Assessing profitability of the internet cafe business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Internet Cafe Business Plan (PDF, Word And Excel)

The business plan for an internet cafe includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the internet cafe business fail, so that you can avoid their mistakes
• Ways to raise capital to start your internet cafe business

The internet cafe business plan package consists of 4 files

• Internet Cafe Business Plan – PDF file (Comprehensive Version – 74 Pages)
• Internet Cafe Business Plan – Editable Word File (Comprehensive Version – 74 Pages)
• Internet Cafe Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Internet Cafe Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Internet Cafe Business Plan (PDF)

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Get the Internet Cafe Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your internet cafe business! Check out our collection of business plans  , and more business ideas .

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Starting an Cyberspace Tea Business in Sun Africa – Business Project (PDF, Word & Excel)

Posted by BizBolts | Every Articles , Business Ideas , Trade Plans

An internet café is a profitable economy to start in Se Apac. With the increasing number of internet users in the select, where is still an significant number of people because no internet access especially in rural areas -only 2% from rural homesteads have access to the internet. An internet café especially one that offers other services such as gaming, printing press utility make is a lucky business that can provide you with good profits. This magazine will outline how to start an internet café business in South Afrika the internet free business plan – PDF, Word and Excel.

At am some essential belongings you need to considering before them venture for such adenine business venture. You have to decide up the size of your internet tea; to spot of the online, that varieties of products and services you will sell, and your target market. These choices will be affected by the amount a assets you have, and the market you were targeting. You require carry out a doability course, market research and have a good internet café business set before you venture into this type of business. Web Café Business Proposal | PDF | Internet | Advertising

MARKETS RESEARCH

Market how is a critical component of every general. The more you know around your market and its needs, that easier it will must for you into develop your business scheme and find the well customers. Once conducting markt research for an Internet cafe business, check out our competition: You need to know who else is in your market so that you can decide what makes your trade different from theirs. Consider visiting your local internet cafes and seeing what their offerings are, as well as how they differs since yours. Find out whether or not them offer something that you don’t already have in place, and bring note of their weaknesses. Thee must examine out aforementioned size of our market in order to recognize just how big your industry is before run your internet cafe corporate. After conducting a retail scoring, you will be in a much better positioning to range your ideal market. You can segment our my based on age, hobbies, and buying habits. These way, you can find out if your services are suitable available them. How to start an internet cafe business and an web cafe business layout - PDF, Word and Excel. Download the internet cafe business plan now!

INTERNET CAFE BUSINESS MODEL

An Internet café, also known as an “cybercafé,” allows the employ of computers with high bandwidth Internet entrance for an set price. The use of these computers a generally charged by the minute or part of an hour. The internet bar business model is a simple only that you can implement. You must have a physical location in order to run your internet café trade. You will also require some equipment and software, because well as staff up run this business and serve customers. AN typical day-time at one internets cafe includes release up for business during the morning or afternoon hours, from 8 a.m. in 4 p.m., but that will depend with my target markt and location. You can hire personnel to hail customers plus take hers orders available one duration of their online stay (usually 30 minutes). These staff members can also monitor the computer make of minors under 18 years old. Since internet services have become readily available in most parts of South Africa, you can supplement respective services by offering gaming services, printing, and utility fees too. Them can including quotes coffee, tea, and some snacks to attract clients to your shop. Sosina Company Plan.docx - Commercial Plan On Internet Cafe Madda Walabu Seminary College Of Business And Economics Department Of Marketing - ECO 300 | Course Hero

COMPANY & PREMISES

The location of your business is an important verdict to make before you start an internet bar. It’s essential that you locate your internet cafe close on your target market. View the monetary the road traffic, find an lightly accessible location where population can hold and quickly get service. On are several feasible branch, including shopping centres, malls also that your centres. The location you project for your net café has an effect on your merchant strategy. Opening any website café close to places that typically have potential for shipping create as near schools could be perfect depending on your target market. It a also important to be strategic about your neighbouring business because you will more than likelihood to feed into each other instead regarding competing. Yours internet cafe should be large enough the accomodate the number of computers you intent to own, real space for other services you intend to offer. Customers shouldn shall able till freely move within the internet cafe. Your online cafe business plan should cater forward the costs starting procurement or leasing the premises. This is the business plan of Yuri Visser and Djurre Kuiper created to help starts an internet-café. This business plan belongs part of our end project for.

EQUIPMENT FOR INTERNET CAFE ECONOMIC

It need various equipment for your internet cafe business. Aforementioned equipping you need will depend on the size of your internet café and the kinds of products and services your will offer. Which essentials equipment required for an internet café are computers and Wi-Fi routers which provide high-speed internet connection. The other equipment wishes be determined by the extra products and benefits you will offer with your internet café. For example to may needing printers, laminating machines, binding machines if yourself intend on offering those services. You intention additionally need adenine refrigerator wenn you plan about selling refreshments. Your internet cafe business plan should cater for the costs of purchasing the relevant equipment.

ITEMS AND SERVICES

The produce and offices yours will offer will depend on your target network. Most website café offer web surfing, gaming, printing & associated services, computer accessories, beverages, and you can also purchase or pay your utility bills in other internet cafés. It is best to offer differentiated services to your customers include order to attract more customers and to increase cashflow. It may be a good idea to sell beverages and small to complement your internet products furthermore services. Another essential factor into running an internet café be is selecting the right Internet service purveyor (ISP). Your internet service provider should special you reliable both high speed association which desire allow yourself to offer quality internet services that way yours can attract and retain patrons. The are many internet service providers thee can use for an internet cafe liked Vodacom Business Internet,  Telkom Business Internet and many other fibre our. Your internet cafe business plan should distinct outline the different products and services you will offer. Internet Free Business Plan. Javanet Internet Café (START-UP BUSINESS) ... This business plan is prepared to procure financing into the amount von $24,000.

COMPETITIVE ANALYSIS

It is kritisches to compare your internet free business to various similar corporate when surroundings one up and running one. In this way, you can detect what the strengths also weaknesses of autochthonous contests are and how they compare to yours. As part of this process, it should consider the following questions. What makes get internet cafe better? Why wants populace come to insert store instead of going somewhere others? How does thy website cafe differ starting the other competitors’ offerings? Look out for any opportunities forward you to improve upon the services you offer is customers? With adenine competitive scrutiny, you can detect where your internet cafe business can do well, where yourself must to improve, and whatever trends you need to geting ahead of. You should conduct a competitive analysis on ampere regular basis, not valid when yourself first open your internet cafe business. Your competitive analysis should include your competitors’ features, market share, our, marketing, differentiator, strengths, weaknesses, geographical, culture, and customer reviews. Your cybercafé chases similar  customers as its competitors. Since her offer comparable products either support to each other, you need to understand why you win some clients instead lose else, and a budget analysis helps you do that. highest school students business proposal for internet cafe

STAFF & MANAGERIAL

As a customer-centric business, its essential that you hire employees that are friendly and efficient. Your employees shall be passionate about serve and assisting clients. If you want to hit the ground running it is ameliorate to hire a team about people who have know in running an internet café. Your associates members should must computer literate and able to teach and assist your customer. Inexperience employee personnel need to get extensive vocational before they can be disposed intricate tasks. There am risks beteiligter with running to cyberspace café. It is importantly the your staff are constant on the lookout for scammers and cybercriminals with prey on unsuspecting customers and your business. Thus, the issue of security does be underestimated at it happen to run an internet café.  Some of the required staff for an internet café include, the café assistant, security also site toward name a some.  Your internet cafe business plan should cater on the salaries on your associate.

Some of the day-to-day operation of this trade involves:

• Help customers with the use of computers and applications.
• Respond to customers anyone encounter error messages from obtain sites, emailing, or downloading content.
• Monitor how of computers to ensure compliance with café policies and applicable legally and regulations.
• Time customers the aforementioned numerical by minutes or hours you will use the estimator, internet and playing online games.
• Serving refreshments

MARKETING AND SALES PLAN

A marketing and share plan is a paper that contains all the information you will need to set up both run respective internet cafe business. Your draft should contain research switch how well autochthonous target market will show in the internet cafe products and services, plus it should segmentation the steps you must take in order to reach your customers. Your marketing plant wishes also include a detailed sales strategy that describes whereby you willing make money from the sale of is cybercafé billing. You should clearly outlining how you becoming selected up your internet café and the kind of complimentary services you will bid. Some of the achievement you can include in your total and marketing plan include, offering discounts for sell more login tickets the buzz marketing, where you can focus on creating excitement among consumers about ampere particular game or service at your cafe. View event marketing, which can be both online and offline, in order to promote your internet cafe. This can may a gaming darkness where regulars real new customers can be invited the play playing for a price. Is can be a great way to promote your general. To must not neglect word-of-mouth marketing when creating your sales and marketing strategy. Word of mouth marketing is standing an great way to raise awareness about your website business.

Despite there is a huge gap between online access in urban and rurality areas, South Africas has one of this fastest growing internet discernment in Africa. The need for internet services possessed since expand at a quick rate, with one lot of business nature conducted virtual. Even though some people in stadt areas have entrance until internet connectors at home, they still make use of internet café for other services such for printing and laminating. Even in an urban areas one lot of people einstieg internet from internet cafes as not everyone has internet for home. Business peoples, undergraduate, freelancers are big users of internet in online cafes. Another store that had been growing all over the world including in South Africa remains online gaming.  However, doesn everyone in urban divider has the proper paraphernalia for playing. In rural scope few population have access to the internet how there has a prepared auftrag for aforementioned established services of browsing and emailing. Thus, each market, has single needs that can be met by an internet café. Ensure so you conduct a feasibility featured for your store before you set itp move in their chose situation. A correct trade corporate should must inclusion in our internet diner business plan. Sample business plan internet cafe pdf

KEYS UNTIL PROFITABILITY

To start a successful internet company, consider opening one stylish a neighborhood including a middle- to low-income population. Opening increase an internet café in a high-income neighborhood is no ideal. ONE lot of population from high-income neighborhoods already have WI-FI and computers, and to mostly of her also have multipurpose printers and gaming devices. The only time you’ll get business is when the ink switch my printers runs out. Many new entrepreneurs appear to make this error. Furthermore, leasing a space in ampere high-income neighborhood bucket is very costly. Autochthonous business will run at a loss and ultimately fail. Consider locating your cafe in towns conversely middle- to low-income neighborhoods to ensure a steady flow of customers. You should take your net café to population who actually need it. The city centers of either town is not a bade placing to can your sell, especially in small towns that am surrounded by rurals areas where it will probably get ampere abundance of clients, specials if her don’t have a lot of competition. View sosina business plan.docx from ECO 300 at Unveristy of Bueno Aires. BUSINESS PROJECT ON INTERNET CAFE MADDA WALABU UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MARKETING

Whether you are a young entrepreneur, a professional seeking to start your own corporate or someone who needs adenine retirement plan, investing by einer internet café is something worth considering. One whatever so can set she aside before investing in any project is engineering a business plan. A well thought out internet free business plan determination help her in both the shorter concepts and long term for your deployment. There are various risks associated with management an internet café, enjoy any other venture, get internet economy plan ought definite outline these risks involved and ways until maximized them. INTERNET CAFÉ BUSINESS PROPOSAL

PRE-WRITTEN INTERNET CAFE BUSINESS PLAN (PDF, WORD AND EXCEL): INCLUDES VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

Forward an in-depth investigation away the surfing coffee business in South Africa, purchase our internet restaurant businesses plan. Wee decided to introduce aforementioned enterprise plans after noting that many South Africans were venturing into the internet cafe business without a full understanding of the business, market, instructions to run the business, the risks involved, profitability of the business the the charges involved, leading to a high failure rate of yours trade.

Our business plan will make it easier for thou to launch the run an network cafe business-related successfully, fully knowing what they are going into, also what’s needed to succeed in the business-related. It will be best to plan and budget as the internet cafe business plan will lay out all one costs involved in setting up the running the business. The economic plan is designed particularly for the South African market.

UTILIZES OF THIS INTERNET CAFE BUSINESS DRAFT (PDF, WORD AND EXCEL)

The internet cafe business plan can be used available tons purposes contains:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch get online cafe business
• As to surfing coffeehouse project proposal
• Assessing profitability of the internet cafe business
• Verdict a business partner
• Assessing which initial start-up costs so that to know how great up save
• Manual for current company owners until help in business and strategy formulation

CONTENTS OF THE INTERNET CAFE BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan comes, but not limited to:

• Market Analysis
• Services Analyzing
• 5 Year Automated Financial Statements [ Income statements, coin running statements, outstanding sheets, monthly cash verkehr projections (3 past monthly cash flow projections, an remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, generate and expenses, Banks Loans Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Fully Strategy
• Why many South Africans in of internet cafe business fall, so that you able avoid their mistakes
• Ways to raising capital to start your surfing cafe business in South Africa

The Internet Cafe Business Plan package consist is 4 files

• Internet Cafe Trade Plot – PDF file (Comprehensive – 82 pages)
• Internet Cafe Business Plan – Editable Term File (Comprehensive – 82 pages)
• Internet Cafe Business Plan Funding Version – Editable Word File (Short version for applications for a loan – 43 pages)
• Internet Cafe Business Schedule Automated Finance Declarations – (Editable Excel file)

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Read the news, exclusive content:, how to grow potatoes without soil: an innovative approach, building a winning transportation business in south africa, the small business success blueprint: transforming your future, 15 steps how to start an internet café business in south africa.

Every business starts with research and strategy. The primary objective for developing a business plan is to become aware of subjects you may not have previously acknowledged or explored.

Table of Contents

You may wish to develop a gaming lounge business plan or an eCommerce arena business plan, depending on your scenario. Because they are quite similar to the concept of an Internet café, we advise adopting this as a template and expanding it as needed. Furthermore, this page has a plethora of useful information to assist you along the way.

Starting an internet café business can be a difficult endeavor, especially if you have no prior entrepreneurial expertise. Creating a company strategy, on the other hand, will considerably assist you along the path.

To begin with, it will assist you in gathering a range of crucial information and statistics, coming up with a variety of internet cafe business ideas, deciding on the structure, considering the advantages and drawbacks of this business, and even considering its future development.

When you first start working, you may wonder if it is a viable company, how much it costs to operate an Internet cafe, or what equipment is required to start an Internet cafe. This article is unlikely to provide you with a complete solution; rather, it will provide you with a general summary of the Internet café business while posing additional questions for you to ponder.

Almost everyone nowadays needs computer access, yet not everyone can afford a personal computer. Phones are great for texting and browsing, but what about when you need to submit a CV to apply for a job, print important papers to be signed, or do long research?

To meet these demands, internet cafés have cropped up all throughout South Africa since the advent of broadband. Many of these are fax-call-copy shops, which are as widespread on African city streets as hair salons and fast-food stands.

In addition to providing a valuable service to ordinary South Africans, internet cafés provide chances for aspiring company entrepreneurs. The story of Sbusiso Zuma, who founded the Clermont Cyber Café in Clermont with his brother in 2007, is only one example of a successful start-up in this field. The award-winning company now has multiple outlets in KwaZulu-Natal and wants to expand even further.

Starting an internet café is not as difficult as it may appear. The key things you’ll need are a location, computers, and internet access. Here are some more things to think about.

Internet cafe setup requirements

Step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

• Location (rent or buy or build)
• Design and renovation of the premises
• Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
• Provider of the Internet
• Supplier of computers, and other devices
• Software Licenses
• Supply of additional services (drinks, catering)
• Team – number of employees, their roles, responsibilities, shifts
• Internet cafe management software

Some crucial first steps

• First, investigate the potential of your business idea and create a business plan. Several local organizations can assist you with this. Try SEDA or DTI , or obtain the free Business Plan .
• Determine how you will position yourself in the market by researching what a typical internet café offers. Will you try something different to distinguish yourself from the competition?
• Hone your business acumen. Do you understand accounting, budgeting, and financial planning well enough to run a business? Finding a mentor may be beneficial. The National Youth Development Agency operates a volunteer mentorship program for young entrepreneurs, but there are numerous more options if you are no longer considered a youth.
• Determine if you will operate as a sole proprietorship, corporation, or partnership. Then, register your company to ensure that you meet all legal criteria and stay on good terms with the IRS. You will immediately be registered with SARS if you register as a corporation with the Companies and Intellectual Property Registration Office (CIPC). If you choose the sole proprietorship or partnership approach, you must register with SARS directly.
• Consider where you will locate your internet café. Do you want to help a certain community? Will you require any storage space? Are you able to purchase space, or will you have to rent? If so, can you include the rental cost in your overhead? Don’t forget to examine the municipal by-laws in the area where you wish to open your café to ensure that you follow local restrictions.
• Consider alternatives to fixed “brick and mortar” if buying or creating trading space is likely to be out of your price range. Converted cargo containers, for example, are becoming increasingly popular as office and retail spaces.
• Each container can be fully modified to meet your requirements, such as with appropriate work tables, connecting points, lighting, and security features.
• Shipping containers have the added benefit of being totally movable, as well as weather and intruder resistant. If your internet café business grows and you need to scale up to meet demand, you can simply “add on” another container to extend your operations.
• Make critical selections regarding your gear, software, internet service provider (ISP), and network alternatives. Computer equipment can be leased, so you don’t have to commit a huge chunk of money upfront. Ideally, you want an ISP that is dependable and provides hosting as well as technical assistance.
• If you lack all of the necessary technical knowledge, consult with IT professionals. Those in the know will also be able to advise you on selecting the best ISP. There are other organizations that teach aspiring internet café operators the ins and outs of the business.
• Determine your price points. Investigate the rates charged by competing for internet cafés, keep your business plan and bottom line in mind, and think about what clients in your area might be ready to pay. You want to break even as soon as possible, but you also want to keep people coming in.
• You are now ready to market your company to your target demographic. Create a website (or blog-as-website ) and a Facebook page, and think about placing an ad in the local newspaper. Hopefully, you’ve chosen a location with adequate foot traffic to view your signage and encourage walk-ins. Encourage customers to subscribe to your website so that you may send them newsletters about upcoming campaigns or promotions.
• Also, strive to give something unique. Adding gaming to your service is something that every wise internet café owner should think about. Online gaming is a developing industry, and gamers are known to play for extended periods of time. Good news for your company!

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer , social post , or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Psychographics and demographics. Define your target audience’s demographics, such as age, gender, income, and location. Then, record their psychographic features, such as interests, desires, fears, and so on. You may discover that there are various groups/clusters of your TA when gathering these data.

To differentiate them, use the Personas technique. This will assist you in meeting the objectives of your marketing efforts, improving your lead generation and conversion strategy, and providing more appropriate products/services to your clientele.

Remember that even the smallest detail can make a big difference. What if a major portion of your clients are vegans, environmental activists, or people who live a sustainable lifestyle? How can you make their visit to your café more comfortable – vegan snacks, sustainable energy sources, eco-friendly furniture, etc? The possibilities are unlimited here. Your objective is to determine the characteristics that will indicate consumer interest and loyalty to your Internet cafe.

Where can you discover your customers? Where can you locate them – online or in person? Consider the online services and social media platforms they utilize. Do they actively participate in social media groups, read specialist journals, or attend festivals? The clearer your picture is at this level, the easier it will be for you.

When drawing a marketing strategy (visibility, lead generation, and conversion).

Strategy for visibility (awareness). How will consumers find out about your Internet cafe – through Google or social media ads, paid commercials on TV or YouTube , influencers, leaflets, or word-of-mouth? There are several options and combinations available. Budget and efficacy are the most important considerations here. You can spend thousands of dollars and receive no results, or you can spend almost nothing and achieve your goal.

Examine the previous step’s responses first, then determine the channels through which you can reach your audience and compare their rates. Then develop your approach. Remember that one of the advantages (benefits) of digital marketing is that you can try several techniques with a minimal budget, discover what works best, and then increase the costs. Consider hiring a digital marketing agency if that fits your needs.

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Every business starts with research and planning. The main purpose for writing a business plan is to get aware of those things that you might not have known or thought of yet. Depending on your case, you might be interested in devising a gaming lounge business plan or an esports arena business plan. As these are very close to the concept of Internet cafe we offer to use this as a template, expanding it with additional points where necessary. Besides, in this article you will find many useful information to assist you on the way.

Executive summary

Starting an internet cafe business can be a challenging task, especially if you lack entrepreneuring experience. However, devising a business plan will greatly facilitate you along the way. First of all, it will help you to gather many important information and facts, come up with a variety of internet cafe business ideas, decide on the format, consider pros and cons of this business, and even think about its future development. When getting down to work, the first questions coming to your mind might be whether it is a profitable business, how much does it cost to open an Internet cafe or what equipment do you need to start an internet cafe? This article probably won’t furnish you with a full answer, rather it will give you a general description of internet cafe business, while adding more questions for you to consider.

Internet cafe business overview

An Internet cafe (also cybercafe) is by no means new, yet a still relevant idea. The service of providing the public with a PC along with access to the Internet for a charge has been in expanding request since a long time ago. The first online cafe was launched in 1988 in Seoul and had only two 16-bit-computers connected to the online system of networks. Today internet cafes can be found all around the globe, while their purpose has evolved from basic webmail and instant messaging to multiplayer gaming. Since modern games often require modern computers and expensive gadgets more and more gamers prefer shared-access models over personal ownership.

Depending on location, target audience, and social agenda of the proprietors, cybercafés come in a wide range of formats and can be quite a profitable business. Internet cafes also appear as gaming lounges, cybersports arenas, or PC bangs – equipped with VR headsets, gaming consoles like Xbox and Playstation, and broadcasting esports tournaments on a big screen.

The majority of the entrepreneurs, engaged in this field are men of 22 – 50 years old, who understand computers at the level between the advanced user and system admin. Most of them also enjoy playing online games, keep abreast of new developments in the realm of computers and gaming equipment, be up to date with the latest developments in the cyber industry, follow the news about gaming teams and tournaments. As a rule, these people don’t have a wage job. Their work is focused on Internet cafes, gaming lounge business, bets, and sometimes other related businesses. Usually, these people start with a small budget and gradually increase their income.Those who managed to properly organize their business and make a profit, begin to open a chain of Internet cafes, some sell franchises.

On rare occasions, there are businessmen, possessing entrepreneurial experience from other projects, with a million-turnover, who open Internet cafe out of curiosity and desire to try something new. In this case, they invest a lot of money at once. Often, these business owners are interested in holding tournaments in specially equipped cyber arenas.

There are also those who don’t know anything about this kind of business, rather they’ve been told that opening an Internet cafe business is a way to make money easily and fast.

No matter which group you belong to if you are considering launching an Internet (cyber) cafe you will need to devise a business plan. Hereby we introduce an example of an internet cafe business plan, which can be modified according to your geographies and goals.

Pros & Cons of starting an Internet Cafe

Before establishing a business it is always useful to make up a list of advantages and disadvantages. We have gathered some of them, which are relevant for an Internet cafe business, yet keep in mind, that it might look different in each case, depending on the particular market and the entrepreneurial experience of yours.

• Business works 24/7. In practice this means that as an entrepreneur you have to be constantly in touch to solve problems that may arise (e.g., violation of the rules by clients, various unforeseeable situations etc.) At least in the beginning you need to be fully involved in order to understand the specifics of the business, the target audience, identify weak spots etc. It is also necessary to be aware of the latest innovations in the field of gaming and esports.
• It is difficult to scale the business.  Internet cafe business has its limits. Once a company is launched, pays back and starts to bring net profit, there are just a couple of options to scale: either to sell franchises or open a network of Internet cafes. You can establish a business and get a stable income, yet it will always remain at the same level.
• Regular update/replacement of equipment.  Each product has its life cycle. Since computers in Internet cafes are used constantly, their wear and tear happens way faster. Besides regular maintenance, cleaning, and minor repairs of the computers, it is necessary to completely replace the equipment every 2-4 years. First of all, because of its wear and secondly, due to outdated parameters. Every year new games are released, increasing the requirements to the computer components – processor, video card, memory etc. Fast and powerful computers are one of the reasons why gamers visit cyber cafes. Thus, if you do not update the equipment, you risk to lose part of the target audience.
• Low budget needed for start.  Compared to other businesses, cyber cafes are generally simple to set up. Main costs for launching an Internet cafe comprise computers, monitors and consoles. An average business with 15-20 computers, will require between $30,000 and $50,000. This is a rather small budget for business, which in time will bring you regular income.
• Payback after 12 months (average).  Cyber cafe business, you can quickly setup and configure all the processes, provided you thought everything through and made preliminary calculations. The payback of such a business can take from 9 to 14 months. Then you get a net income and can plan to expand. Of course, everything depends on your particular case, and if you add a bar and kitchen in parallel, then it may take more time.
• Little competition.  15 years ago, when Internet cafes were very popular, there was a big competition. There were many cybercafes where one could go, and there were a few or no empty seats. Today, the focus has shifted, as everyone has a computer at home. Cyber cafes are made for the atmosphere, community, and a possibility to play on professional PCs. The second wave of popularity of cybercafes has just begun, yet still few competitors, which makes it possible to quickly attract the target audience to your place. At the same time, more tournaments are being held every year.
• Combination with other types of business.  As a rule, the main service of your business will be providing access to the Internet, and/or new games on PCs and consoles. In addition, you can expand your business with related services. If you decided to start a cybercafe business you might face the situations when some of your clients ask for photocopies, printing documents, photos, etc. By simply buying a printer-scanner you can get additional income, while it will also be useful in the daily work of the cybercafe. Also, when players spend more than 3-4 hours in the Internet cafe, they need at least one break to eat and drink. Thus, building a coffee area will bring extra income and allow your clients to spend more time in your cybercafe.

What products and services cybercafe business provides?

When devising a business plan for your Internet cafe it is helpful to distinguish between the primary and additional services.

Primary service  – within this section think of the core service that your cyber cafe company provides. Is it good connection to the Internet, gaming facilities, possibility to use expensive software for a small price, or an equipped coworking space? Pick out one thing that will serve as a pillar for your business, think of it as your unique selling proposition (USP).

While choosing a core service mention in your business plan the impact that it will cause. Speculate on how your customers’ life will be affected by the service(s) that you provide? Maybe you make people happy, satisfied, productive, entertained. You help the local community to stay connected with the rest of the world and fulfil their goals by the help of Internet connection / modern computers / gaming facilities etc.

It might be that your core service will be focused on esports. This field is getting more and more popularity, encouraging e-Sports schools being opened around the world. With this regard, many cybercafes nowadays also provide separate rooms for training esports teams.

Additional products/services.  Now time to brainstorm further. Make up a list of accompanying services that will be offered in your Internet (cyber) cafe and one-by-one write about the impact they are supposed to make for your customers. You can also use the items that were mentioned above, yet were not defined as a primary service. Additionally, you can include the following options to your service list:

• Cafe serving beverages / snacks / healthy meals
• Copy center services
• Private working space (rooms)
• Kicker, darts, etc.

Once your list of primary and additional services is ready keep it at hand. The next step would be to define their prices. Easily said, but this task will require thoughtful consideration. Besides checking the prices of your competitors and willingness of customers to pay, you will also need to count your expenses and comply with financial goals you set. You should also observe the habits of your customers, and possibly introduce a dynamic pricing scheme (when prices are flexible and depend on the day time and demand). You should also consider introducing system of discounts, special offers for loyal customers etc.

Comparison to competitors

Check your competitors, define their market share, strong and weak spots. This will then help you to find your position or niche on the market, as well as set more realistic goals on sales and profit.

Why should customers choose you over your competitor? This question is very important for defining your unique selling proposition (USP), discovering the pillars of your internet cafe. Check the list below, pick the points that are relevant for your case and expand if necessary.

• Upscale equipment (laptops, computers, printers, scanners, headsets, consoles (Xbox, Playstation), gaming mice, professional keyboards, additional gadgets- VR glasses, Gaming wheels, controllers etc.)
• Comfortable gaming chairs
• Fast and reliable Internet & Wi-Fi hotspots
• Besides state-of-the-art hardware the computers will also come with professional software (e.g., Adobe Cloud Programs) and gaming platforms (e.g., Steam). Upon customer request, the Internet cafe business can also acquire a license for a particular software.
• Possibility for open space and private working rooms/cabins
• Convenient (central, unique, extraordinary) location
• Fair prices, convenient booking system and payment options, bonuses, client discounts etc.

Internet cafe business plan introduction

Business name.  Give your internet cafe a name. Be creative, make sure it fits into the whole picture of your business concept. Double-check that it’s different from those of your competitors and easy to remember for your customers. Here you can also consider buying a franchise. In this case, you will build your institution based on the existing internet cafe business model which proved its success. Basically, you will get a ready-to-use guide on how to open an Internet cafe, which will save you time, resources and efforts. However, keep in mind that along with convenience and support that you get as franchisee, you are limited to a certain level in strategic and managerial decisions. Thus, for experienced and ambitious entrepreneurs, nurturing novel and fresh business ideas in mind, franchising won’t be a suitable option.

Legal business structure.  Every business is a legal unit with a specific structure. Think of yours. Will it be a sole proprietorship or a partnership, Limited Liability Company (LLC) or a corporation? Are there any investors involved? While choosing a structure for your business consider such impacting factors as flexibility, complexity, control, permits, licenses, taxes and other regulations.

Brief description of what your business does.  Here you should be able to explain in a nutshell your business concept.

Mission.  Besides making profit your internet cafe first of all should serve a public good. Think of those social solutions that you bring. Your cybercafé can, for example, fulfill the following missions:

• It provides an easy, reliable, safe and affordable access to the Internet.
• It serves a meeting place for sharing online experiences.
• It accommodates a creative and comfortable environment for people to learn, work, play and relax.

What problem does your Internet cafe solve for your customers?  Possible answers here might be the following:

• bad PCs at home that do not allow people to play at maximum settings or in the latest games;
• no privacy at home (parents/ partner or children interfere, etc.)

Think of any other relevant points, depending on your case. Maybe it is also useful to conduct a focus group to identify other customer needs.

What results does your internet café create?

• Customers get things done by means of having a quick, reliable safe and affordable access to the Internet
• Customers enjoy being in a creative environment, using affordable upscale equipment for their studies, work, gaming or entertainment
• Customers are happy to have another place for making friends and connections, while sharing their online experiences.

Think of any other relevant points, depending on your case.

How does your internet cafe create those results?  By means of providing necessary equipment (computers, software and access to the Internet) in comfortable premises at a convenient location, offering other services (e.g., food & drinks, open-space and private rooms) to meet customer needs and ensure best-in-class user experience.

Who does your company serve?  Again, think of your Personas. Which customer cluster reflects the main target audience? Are these travelers, students, professionals, gamers etc.? What is their average age? What are their core needs? It is important to remember that the choice of business model and related services will change the target audience, and vice versa. As a rule, the majority of players in cyber cafes are pupils and students. At the same time the related services a cybercafe provides will directly influence the target audience. In case the cyber cafe also sells alcohol, hookahs, etc., the clients will then be different. You can also expand the target audience by means of equipping your Internet cafe with gaming consoles, e.g. Xbox or Playstation.

Why do you do what you do?  Reasons for you to run an internet cafe might be numerous and diverse. Yet try to figure out what it means to you. Maybe you’re an exper t in the field of cybercafes or you possess suitable resources for this business. Maybe there is a sharp demand for such a place, but none or little supply. Maybe you yourself belong to the target audience and know the needs of the customers as no one else. Or it has always been your dream to own an internet café. Sincere answer to this question will help you to understand your motives and plan more realistically not just in a short term, but in a long-term perspective.

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Internet cafe setup requirements

Think here on your step-by-step plan or proprietary system. List a complex of providers, suppliers, processes, tools, or systems that you own, granting your internet cafe a benefit or competitive advantage. As a basic think of the following:

• Location (rent or buy or build)
• Design and renovation of the premises
• Supply of furniture (tables, chairs, sofas, bean bag chairs) and equipment (coffee machine, vending machines, etc.)
• Provider of the Internet
• Supplier of computers, and other devices
• Software Licenses
• Supply of additional services (drinks, catering)
• Team – number of employees, their roles, responsibilities, shifts
• Internet cafe management software

Here it is relevant to remind that provided you go with the franchise option, the proprietary system as well as the main cyber cafe requirements will be provided by franchisor for you to use. Of course, the terms and conditions might be different depending on the agreement, but the fundamental restrictive unit for the beginning you will get in most of cases.

What are your objectives? (define your goals)  Last but not least – schedule your goals. Elaborate some plans regarding sales, revenue and profit you intend to make. Devise a roadmap of future development of your business. Think of your goals in terms of short-and long-time perspectives. Draft them for 1-year, 2-years, 5-years time span or longer. While setting your goals on the paper use the rule of S.M.A.R.T. In other words, keep your goals Specific, Measurable, Achievable, Relevant and Time-bound.

Market analysis

At this stage, make sure to gather as much information about the market, as possible. Invest enough time to research the general state of matters and trends. A useful technique to apply at this stage would be PESTLE analysis. The name stands for the abbreviation of the components of the analysis and is used to scan the following macro-environmental factors – political, economic, social, technological, legal and environmental. When analysing the above mentioned factors, try to identify the elements within each of them, as well as seek to understand what is their business impact. For example, does the current political situation create a solid basis for you to start the internet cafe business? Is the economic condition favourable for introducing your service to the market? Is the society open/ willing to pay for your service etc.? The following table provides the respective questions to assist you in conducting PESTLE analysis.

Additionally, you can make a SWOT analysis to identify strengths, weaknesses, opportunities and threats for your business.

Market trends & needs

To gather information about your target market turn to statistical data, relevant market reports, professional periodicals, marketing research agencies. While doing your research check the related industries and fields – Online Gaming, Video Streaming, Cyber Security, esports etc. Also look at associated issues in the respective fields: Internet penetration, number of available commercial wi-fi locations and hotspots, number of Internet users, reasons for using Internet etc.

Some introductory data and insights can be found at statista.com. For example, the esports market has been consistently developing in recent years. It is expected to grow further in the next 3-5 years. More and more people nowadays come to watch how their favourite games are being played by world recognized gamers. As indicated by the Newzoo there are determined to be 646 million viewers of esports worldwide by 2023, which is over 30% expansion from the 395 million in 2018.

The fans are spread over the world, yet the Asia Pacific area is by all accounts a specific hotspot for esports. In the USA, meanwhile, some 9.2 % of web users in 2019 viewed esports, with the figure expected to rise to 15.5 % by 2023.

As the statistics show every year more and more tournaments are held, bigger audience is attracted. Thus, while planning a cybercafe business one should keep in mind that the majority of gamers also make bets in the field of gaming and esports.

Internet cafe marketing plan and strategy

Every marketing action – be it a message, flyer, social post or event – is aimed at people. Thus, when devising an internet cafe marketing plan it is crucial to gather as much information about your audience as possible.

Demographics & Psychographics.  Define the demographics of your target audience – what is their age, gender, income, place of living etc. Then collect their psychographic characteristics – such as interests, desires, fears etc. In the process of collecting these data you might come up to the fact that there are several groups / clusters of you TA. Use Personas method to differentiate them. This will help you achieve the goal of your marketing campaigns, improve your lead generation and conversion strategy, as well as offer more suitable products/ services to your clients.

Remember, that a slight detail can make a huge difference. What if a significant part of your customers are vegans, environmental activists living a sustainable life? How can you make their experience in your cafe more comfortable – provide vegan snacks, supplying the place with renewable energy sources, equipping it with eco-friendly furniture etc. The variations are endless here. Your task is to identify the factors that will signify the interest and bonds of the customers to your Internet cafe.

Where can you find your clients?  Where can you find each of them – online or off-line? Think on which online services and social media they use. Do they actively participate in social media groups, do they read expert magazines or do they attend festivals? The clearer picture you will get on this stage the easier it will be for you on the next steps – when drawing marketing strategy (visibility, lead generation and conversion).

Visibility (awareness) strategy.  How people will learn about your Internet cafe – via ads in Google or social media, through paid commercials on TV or in YouTube, by means of influencers, flyers or word-of-mouth? Options and combinations can be numerous. The key factors here are budget and efficacy. You can spend thousands and get zero results, or you can spend almost nothing but hit the target. Look first at the answers from the previous step, identify the channels through which you can reach your audience, compare the prices of the channels. And then build your strategy. Remember, that the advantage(benefit) of digital marketing is that you can test different strategies with relatively low budget, see what works best and then rise the costs. Consider turning to a digital marketing agency if that corresponds to your needs.

Additionally, brainstorm for info drivers and events that can be part of your cybercafe marketing strategy. One of the possible promotion steps for your business can be hosting esports tournaments.

This step requires much thought and effort. The core question here is “How will you establish contact with potential customers?” It is most likely that you will apply digital tools and online marketing. In this case your lead generation will comprise the following elements: content, SEO, promotion, conversion and analytics. Let’s briefly look into each of these.

Content strategy comes first.  This will characterize the story behind your services, the key messages you send to your target audience and, also, the tone of voice in which they will be articulated. The content will be sent through all possible channels you decide for: website, landing pages, emails, social media, blog post as well as Call to Action.

Website strategy.  If your internet cafe can’t be discovered on the web, then it doesn’t exist. In other words to make your cybercafe visible you need to have a website. Besides raising the rating of your Internet cafe, a website is also an excellent informative tool, that helps to attract more clients from organic search. Generally, a website will build trust to your institution from clients and partners. Thus, if one day you decide to grow by selling cyber cafe franchises, a website will be a big plus.

Promotion strategy  as a rule starts nowadays with Social Networks – Facebook, Twitter, Instagram, YouTube, TikTok, Snapchat. Check the most relevant for your type of business. For example, TikTok and Snapchat are the main channels for attracting teenagers, while adults are bound to be found elsewhere. Some question here to help you with the decision are the following:

• Where can you gather most of your TA (target audience)?
• Which of those are most efficient with regard to available budget?
• Which Social Media fits the best to your content strategy and chosen tone of voice?

In case you identify several platforms which are relevant for your internet cafe business it’s then worth trying to try all of them and see which ones work best in your field, region, market. Within your promotion activity you also manage social posts and email communication.

Conversion strategy.  Once you’ve got your leads it’s time to convert them into prospects or customers. The method of communication you decide – be it a phone call, email or personal message in social media. Within this stage you should look at the lead nurturing lifecycle and devise a complex of measures to acquire, keep and grow your customers – e.g. outreach programs, loyalty programs, organisation of events, system of upselling, cross-selling etc.

Analytics strategy.  The essential part of every strategy are the metrics and indicators that help to measure and analyse the results of the steps having been taken. Principal performance indicators are CTR, CPL, (Website) Rate of Conversion, Leads to qualified leads, Leads per channel etc. All the necessary info regarding these and other indicators can be found in the Internet, thus we shall not focus on them within this article.

What you need to keep in mind however, that analytics is an important task, which you better not skip. Once you identify the cost of a lead from each channel, try to reduce it to a minimum without loss in quality. Check the reports and regularly manage your advertising budget. After six months, compare the figures, analyse the amount of money spent on acquired leads to the quality of these leads.

Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet cafe companies.

If you’re unfamiliar with creating an internet cafe business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet cafe business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your internet cafe business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an internet cafe business or grow your existing internet cafe company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet cafe business to improve your chances of success. Your internet cafe business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Cafe Businesses

With regards to funding, the main sources of funding for an internet cafe business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet cafe companies.

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How to write a business plan for an internet cafe business.

If you want to start an internet cafe business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet cafe business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet cafe business you are running and the status. For example, are you a startup, do you have an internet cafe business that you would like to grow, or are you operating a chain of internet cafe businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the internet cafe industry.
• Discuss the type of internet cafe business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet cafe business you are operating.

For example, you might specialize in one of the following types of internet cafe businesses:

• Internet kiosks : In this type of internet cafe business, small kiosks are built and positioned to be temporary internet cafes, as customers who visit the kiosks search the internet for directions, locations and other information.
• Cyber cafe: A cyber cafe is similar to an internet cafe, although the usage of the internet may be mixed with gaming and internet searches.
• Gaming cafe: Popular with teens, a gaming cafe offers computers and gaming accessories connected to very high bandwidth, which allows for specialized gaming.
• Commercial cafe: These internet cafes exist to serve commercial establishments with a need for high bandwidth and dedicated spaces.

In addition to explaining the type of internet cafe business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of commercial contracts on file, or reaching X number of return gamers served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet cafe industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet cafe industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet cafe business plan:

• How big is the internet cafe industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your internet cafe business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, gamer groups, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet cafe businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes private homes with high bandwidth internet services, video game lounges, and gaming casinos. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of internet cafe business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for multiple rounds of gaming play?
• Will you offer internet services that your competition doesn’t?
• Will you provide snacks and other amenities?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet cafe business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet cafe company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide an internet cafe that serves light snacks and meals, along with a gaming lounge area?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet cafe company. Document where your company is situated and mention how the site will impact your success. For example, is your internet cafe business located in a busy retail district, a neighborhood strip mall, or a standalone building near a college? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet cafe marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise on radio stations and/or gaming magazines
• Reach out to websites
• Distribute flyers to card collector and game stores
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet cafe business, including setting up game play for groups, planning and providing internet sessions, billing customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth gaming session, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet cafe business to a new city.

Management Team

To demonstrate your internet cafe business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet cafe businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet cafe business or successfully running a card and game store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 30 internet customers per day, and/or offer group gaming sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet cafe business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet cafe business:

• Cost of equipment and accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, internet bandwidth, office supplies

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your multi-year contract for internet services or your location lease.

Writing a business plan for your internet cafe business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the internet cafe industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet cafe business.

Internet Cafe Business Plan FAQs

What is the easiest way to complete my internet cafe business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet cafe business plan.

How Do You Start an Internet Cafe Business?

Starting an Internet Cafe business is easy with these 14 steps:

• Choose the Name for Your Internet Cafe Business
• Create Your Internet Cafe Business Plan
• Choose the Legal Structure for Your Internet Cafe Business
• Secure Startup Funding for Your Internet Cafe Business (If Needed)
• Secure a Location for Your Business
• Register Your Internet Cafe Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Internet Cafe Business
• Buy or Lease the Right Internet Cafe Business Equipment
• Develop Your Internet Cafe Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Internet Cafe Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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Other Helpful Business Plan Articles & Templates

How To Start Internet Café Company In South Africa

What is an Internet Café?

An Internet café, also known as a cybercafé, is a café that provides Internet access to the public. The fee for using a computer is generally charged as a time-based rate.

1. Find the right location.

You know the popular real estate saying: location, location, location. That certainly applies when considering where to open your internet café.

2. Develop a business plan.

Your internet café business plan should have your complete go-to-market strategy—main goals, the market research you’ve done, details about your internet café’s products and services, how you will market your services, and financial projections. It’s important you record all these aspects to know your next steps once you get started.

3. Obtain relevant business licenses and permits.

Given that a cyber café is a brick-and-mortar business, you’ll need to check with your city to see what permits are needed to operate, especially if you plan on offering food and drink. There are licenses specific to this type of business that will be required. In addition, software licenses will be needed for programs you install on computers.

4. Acquire comfortable furniture.

It’s common for internet café patrons to congregate for hours at a time—some may even spend the entire day there. That’s why you must provide comfortable furniture such as gaming chairs and bean bag chairs so customers can lounge for as long as they like. Length of visit is an important aspect given the typical business model of this type of business.

5. Set up computers and other equipment.

Internet café equipment is a defining aspect of the business, so it’s important to choose the right kind. For example, will you only provide computers, or will you also set up printers and other peripherals?

When deciding on computers, you may need to take the middle road between cost and quality, especially if you have a tight budget. Given how frequently they will be used and the number of monthly users the computers will experience a lot of wear and tear.  So, you’ll likely be replacing them every few years.

6. Find a reliable internet service provider (ISP).

Now, this is one area you shouldn’t let price play a major factor. Providing internet services is the primary purpose of a cyber café, so it’s critical that you find an ISP with market-leading speeds and is incredibly reliable. The reliability aspect is especially important as patrons value consistent, uninterrupted access.

7. Determine how to price your services.

Most cyber cafés price internet services on a per-hour basis, so that’s what your patrons will expect. That doesn’t mean you have to stick to this typical model, but if you go a different direction, ensure it makes sense to your customers.

8. Build a business website.

As with any modern business, you’ll also need to develop a business website so people can find you online. Be sure to lay out your pricing, location, and a list of internet café services that you offer. Don’t forget to include a menu for your food and drink.

9. Market your internet café.

Even if you find the perfect location and your building is highly visible, foot traffic alone won’t be enough. You need to get the word out about your business using digital and offline methods.

For example, you can use geo-targeting for advertising on social media sites such as Facebook and Instagram in your local area. Advertising on Google and other search engines is also a viable option. For offline marketing, you can try setting up a campus booth or event with local colleges, as well as encouraging word-of-mouth referrals from patrons. For instance, you may offer a free snack or coffee to customers that bring a friend.

Frequently Asked Questions (FAQs).

Is internet café business profitable in South Africa?

An internet café is a profitable business to start in South Africa. With the increasing number of internet users in the country, there is still a significant number of people with no internet access especially in rural areas -only 2% of rural homesteads have access to the internet.

How much does it cost to open up an internet café in South Africa?

Main costs for launching an Internet café comprise computers, monitors and consoles. An average business with 15-20 computers, will require between R30,000 and R50,000. This is a rather small budget for business, which in time will bring you regular income. Payback after 12 months (average).

Is an internet café profitable in South Africa?

If briefly, – yes it is. In fact, besides being profitable, cyber cafes are also a fast-paying type of business. Depending on the region and other factors, the payback of a cyber café can take from 9 to 14 months.

What are equipment for internet café?

You need a software to run the internet user time limit, a number of PCs, a central internet server, a router, network cables, an Internet Service Provider (ISP), the chairs, workstation tables, a suitable place to do the business, legal licensing and of course labor.

Why internet café is a good business?

It deals with internet time that a customer buys and it can be sold per hour or minute and sometimes longer. Internet café is the most popular in the world of business people, travelers and tourists, but it also finds good and frequent customers in teenagers and adults who spend a lot of time playing computer games.

What is a internet café business?

Put simply, an internet café (the most common term used, but can also be referred to as a cyber café) is a place of business that provides internet access along with food and drink. It is not the same thing as a coffee shop with Wi-Fi as it provides computers and secure internet access.

What is the mission of internet café in South Africa?

To deliver excellent quality services, operate in a responsible manner being up-to-date with the upgrading Information Technology, and provide fast internet access in a homelike environment for a highly reliable and consistently satisfying customer experience.

What is gaming café?

gaming café. a small business resembling an Internet café but with an emphasis on computer games. Games are often networked and visitors can play against each other.

How do gaming cafes work?

With an internet café, the patrons are buying internet “time” instead. They use the time to redeem points and “cash out” at the end of their session. Visitors can come in, buy internet time and log into the sweepstakes games that are similar to video games.

How much do gaming cafes charge per hour in South Africa?

The Regular PC’s are R4.00/hour and the Premium are R5.00 an hour. The more time that is purchased makes the rate go down per every twenty dollars.

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Internet Cafe Business Plan Template

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1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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internet cafe business plan

A cyber café is a business that provides computer access, internet connectivity and other digital services to customers. The business can be started as a small enterprise with just a few computers, or it can be expanded to a large facility with multiple computer terminals, printing and scanning facilities, video conferencing and other multimedia services.

Starting a cyber café business requires careful planning and consideration of various factors such as location, competition, equipment and services offered, pricing, marketing and advertising strategies, and the target market.

Location is a crucial factor for a cyber café business. The café should be located in a convenient, accessible and highly visible area, near residential or commercial areas, with high foot traffic. The location should also have adequate parking space and a safe and secure environment for customers.

Competition should also be considered when starting a cyber café business. Researching the local market, identifying competitors and their strengths and weaknesses can help you determine how to position your business and what services and features to offer to stand out.

The equipment and services offered by the cyber café should be state-of-the-art and updated regularly to meet the changing demands of customers. The café should offer high-speed internet connectivity, modern computer terminals, printing and scanning facilities, and other digital services such as video conferencing, multimedia services and software applications. The cyber café should also provide a comfortable and inviting atmosphere for customers, with adequate seating, lighting and air conditioning.

Pricing should be competitive, taking into account the services offered, the target market and the competition. Offering packages and discounts can be an effective way to attract and retain customers.

Marketing and advertising strategies should be tailored to the target market and should focus on the unique features and benefits offered by the cyber café. Utilizing social media, local advertising, promotions and events can be effective in attracting and retaining customers.

The target market for a cyber café business can range from students, professionals, and tourists, to small business owners and entrepreneurs. Understanding the needs and preferences of your target market can help you design and customize your services and marketing strategies accordingly.

In conclusion, a cyber café business can be a profitable and rewarding venture for entrepreneurs who are passionate about technology and have a desire to provide high-quality digital services to customers. With careful planning, consideration of the factors mentioned above and a commitment to excellence, a cyber café business can become a thriving and successful enterprise.

Internet Cafe Business Plan – Big Surf

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2. BUSINESS PROFILE

2.1 Business Name

The chosen name is Big Surf Internet & Lifestyle Café! The Big Surf part of the name ties in with the area and its main selling point, and will also appeal to the younger demographic, which is a key target market. Internet defines its main business, while Lifestyle Café indicates that there are other services to attract and hold customers – even if they don’t require an internet service at that time.

Lifestyle is also sufficiently nebulous to allow different services to be added or deleted from the customer offering, in line with demand and profitability.

2.2 Description of the Business

Basis of Business

Internet café offering internet connectivity, gaming and other computer/communication services, as well as additional services designed to add value for customers, increase the client base and provide alternative revenue streams.

Business Structure

Sole proprietor. Conversion to a more complex business structure will be evaluated at a later stage.

87 Jeffrey Street, Jeffrey’s Bay.

Reason for Opening

The town and surrounding area has a large and growing population. Visitor numbers are also increasing, particularly in the age group 18-35, in order to take advantage of the world-renowned surfing and beach activities on offer. This demographic has a desire to be constantly ‘informed’ and ‘in touch’ and to communicate with each other via the internet and social media.

At present, and in common with many such regional towns in the Eastern Cape, internet connectivity is lacking due to poor infrastructure. Despite this need, the town does not have an internet café offering stable connections and infrastructure. In addition, there is very limited support for permanent residents who require simple computer services – such as repairs, updates or modifications.

Target Markets

Primary target : age group 18-35 for internet café services.

Secondary targets: Age group 14-25 for computer gaming. All demographics for computer support services. All demographics for coffee bar/snack bar. All demographics for photocopying, faxing and printing.

Keys to Success

• Reliable and fast connectivity, with sufficient bandwidth for internet gamers and (impatient) internet browsers
• Hands-on IT support/advice for users
• ‘Cool’ enough to be a ‘hang out’ for the primary target audience, while avoiding alienating the secondary targets
• Friendly and efficient service, but still laid back and welcoming so that the venue is a ‘destination’
• Good quality and reasonably-priced food/snacks – but bearing in mind that this is a coffee bar and not a full-service restaurant
• Efficient and reasonably-priced assistance to customers requiring simple and basic support for their personal computers/laptops – but bearing in mind that the primary business is (at present) not a computer store.

Growth Trends

Visitor numbers have increased by an average of 10% annually for the past three years (source: Kouga Municipality). Similarly, the number of permanent residents has increased by an average of 7% annually for the past three years (source: Kouga Municipality).

Training & Skills

Jayden Olivier will be a hands-on owner and the primary contact point for customers and the community. He holds a degree in computer science and has a decade of high-level experience in computing/IT, and will thus be able to effectively manage all computing, internet and gaming-related operations. In addition, he has completed a diploma in Small Business Management and a certificate in Customer Relations from Intec College.

Tanya Olivier, Jayden’s wife, holds a diploma in Catering Management and is currently deputy banqueting manager at a conference and wedding venue in Johannesburg. She thus has people skills and catering skills and will run the snack bar/coffee bar operation.

Local residents will be recruited, as required, to fill lower-level jobs such as waitron and front counter assistant. Initially these will be mostly casual positions.

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Internet Café Business Plan

As an entrepreneur, when compiling your internet café business plan, make sure that you research the feasibility of your plan. You need to explain how you internet café will stay profitable over time.

Make sure that your internet café business plan is clear and understandable, so you can explain it to anyone.

Executive Summary

You should state the goals of the internet café as well as how it will be financed. This section should essentially be a brief summary of your overall business.

This section should summarise your objectives for the next three years.

Keys to success

You should outline how you aim to operate a successful internet café.

State the mission of the internet café.

Outline possible risks to operating your business.

Company Summary

Outline who the company aims to serve as well as how it aims to serve its customers.

Company Ownership

Specify who owns the company and how much of stake each member has in the company.

Start-up Summary Specify what equipment is needed for the business to run as well as any capital needs.

Company Locations and facilities

Provide reasons for choosing the particular location where you are running the business.

Mention all services offered by your internet café.

Service Description

Outline how the services will be provided.

Mention any technological requirements that the business may need to operate smoothly.

Future Services

Mention any additional services that will be provided.

Target Market Segment Strategy

This should mention who the business aims to target and how you will segment the market.

Market Trends

Mention key findings of surveys about trends in the internet café market.

Market Needs

Mention reasons why there is a need for an internet café

Market Segmentation

Outline who comprises the market

Competition and Buying Patterns

Mention local competition

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How to Start an Internet Café in South Africa

These days, pretty much everybody needs access to computer facilities, but not everyone can afford a home computer. Phones are great for texting and surfing, but what about when you need to send a CV to apply for a job, print out important documents to be signed or do some serious research?

Since broadband became available in South Africa, internet cafés have popped up all over the country to meet these needs. Many of these are add-ons to the fax-call-copy shops that are as familiar on African city streets as hair salons and fast-food kiosks.

In addition to offering a valued service to everyday South Africans, internet cafés offer opportunities for budding business owners. Just one example of a start-up success in this industry is the story of Luvuyo Rani, who started the Silulo Ulutho Internet Café in Khayelitsha with his brother back in 2004. Today the award-winning business boasts several branches in the Western and Eastern Cape – with plans to expand even more.

Starting an internet café is not as hard as it may sound. The main things you’ll need are a venue, computers and internet connectivity. Here are some other factors to consider…

Some important steps for starting out

1. First up, research the viability of your business idea and draw up a business plan. A number of local organisations can help you do this. Try the Small Enterprise Development Agency (SEDA) or the Department of Trade and Industry (DTI), or download the free Business Plan Book from smetoolkit.org.

2. Research what a typical internet café offers, and decide how you will position yourself in the market. Will you do something unique to stand out from competitors?

3. Brush up on your business skills. Do you know enough about accounting, budgeting and financial planning to run a business? It may help to find a mentor. The National Youth Development Agency runs a volunteer mentorship programme for young entrepreneurs, but there are many other avenues you can try if you no longer qualify as youth. Start here .

4. Decide: Will you be a sole trader, company or partnership? Then register your business so that you follow the statutory requirements and keep on the good side of the tax office. If you register as a company with the Companies and Intellectual Property Registration Office (CIPC), you’ll automatically be registered with SARS. If you decide to go the sole proprietor or partnership route, you need to registers with SARS directly.

5. Consider where to set up your internet café. Do you want to serve a particular community? Will you need retail space? Are you in a position to buy space, or will you need to rent? If so, can you afford the rental as part of your overheads? Don’t forget to check the municipality by-laws in the area you want to start your café to make sure you abide by local regulations.

If buying or building trading space is likely to be too much for your budget, consider alternatives to fixed “brick and mortar”. For example, converted shipping containers are growing in popularity as both office and retail spaces.

At Big Box Containers, we specialise in converting high-quality shipping containers for a range of purposes, including computer centres and internet cafés .

Each container can be fully customised to suit your needs, for example with suitable work surfaces, connection points, lighting and security features.

Added advantages are that shipping containers are fully portable, as well as weather and intruder-resistant. And if your internet café business takes off and you want to scale up to meet demand, you can simply “add on” another container to expand your operations.

6. Make all-important decisions about the hardware, software, internet-service provider (ISP) and network options you’ll use. Computer equipment can be leased, so you don’t necessarily have to invest a large sum upfront. Ideally, you want an ISP that’s reliable and offers both hosting and technical support.

If you don’t have all the necessary technical know-how, speak to IT experts. Those in the know will also be able to offer you guidance on choosing the right ISP. There are also organisations that train aspiring internet café owners on all the ins and outs.

7. Set your price points. Research the rates other internet cafés charge, keep your business plan and bottom line in mind, and consider what customers in your area may be willing to pay. Sure, you want to break even as soon as possible – but you also want to keep customers coming through the door.

8. Now you’re ready to market your business to your target audience. Set up a website (or blog-as-website) and a Facebook page, and consider placing an ad in the local paper. Hopefully, you’ve chosen a location that gets enough foot traffic for your signage to be seen and to attract walk-ins. Try get customers to subscribe to your website so you can e-mail them newsletters of campaigns or specials.

Also try to offer something different. Something every smart internet café owners should consider is adding gaming to your offering. Online gaming is a growing industry, and gamers are known to play for hours. Good news for your business!

Click through to find out how we convert shipping containers to computer centres.

Contact BigBox today for a free quote!

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Internet Cafe Business Plan Template

Written by Dave Lavinsky

Internet Cafe Business Plan

You’ve come to the right place to create your Internet Cafe business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Internet Cafe businesses.

Below is a template to help you create each section of your Internet Cafe business plan.

Executive Summary

Business overview.

Internet Coffee Cafe is a startup internet cafe company located in Tulsa, Oklahoma. The company is founded by Kurt Stands, who has experience managing internet cafes. Now, with the expertise of knowledge and business acumen, he has determined he can confidently start and effectively grow a successful internet cafe company. Kurt believes his experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of internet installation and maintenance practices will provide everything needed for long-term growth and profitability.

Internet Coffee Cafe will provide a comprehensive array of products and services for a wide variety of clients. Internet Coffee Cafe will be the one-stop internet shop, providing services and products for each customer, while supporting the strategic goals of the company. Internet Coffee Cafe will be the ultimate choice in Tulsa for customers, as the Internet Coffee Cafe ensures that not only will high-speed internet be on the menu, but a variety of beverages and light meals will be offered, as well.

Product Offering

The following are the products and services that the Internet Coffee Cafe will provide:

• High-speed reliable internet services
• Comfortable environment for customers
• Social video games for groups
• High top pub-style tables and comfortable stools
• Casual and fully-cushioned sofa, chairs and low tables
• Multiple varieties of cabled internet choices.
• Electrical outlets at each work area
• Resource library with current periodicals
• Discounts for return customers
• Online reservation system to secure an internet line
• “Meet & Greet” customer parties
• Computer and iPad accessories, earbuds, cases and internet-related products for sale

Customer Focus

Internet Coffee Cafe will target all individuals in Tulsa, Oklahoma. They will target individuals who need internet service, such as students, apartment renters, and those in outlying areas of Tulsa, such as on ranches and farms. They will target online social game circles of two or more people. They will target schools and new businesses. They will target those who enjoy a cafe atmosphere while working. They will target individuals seeking a light meal or beverage in a midtown location.

Management Team

The Internet Coffee Cafe will be owned and operated by Kurt Stands. He recruited his former associate, Steve Thoresen, to take the role of manager of the internet cafe. He also recruited his former executive assistant, Carla Manson, to be the back-office operations assistant.

Kurt Stands is a graduate of the University of Oklahoma with a bachelor’s degree in marketing. He has 5 years of experience as a staff member in his first internet cafe position and 5 years of experience in a different internet cafe as the cafe manager. He’s earned a reputation among his customers as being reliable, helpful, and always willing to go the extra mile. Because of this, several customers have already committed to follow him to the new Internet Coffee Cafe.

Steve Thoresen will assume the role of manager of the Internet Coffee Cafe, where he will handle customer requests, assist with internet connections and oversee the food and beverage area of service. Providing an outstanding customer experience will be his main task. Steve has over 6 years of experience as an internet cafe manager and customers frequently compliment the service provided. Steve’s friendly personality and commitment to excellence will serve the Internet Coffee Cafe very well.

Carla Manson, a former work associate with Kurt Stands, will take on the position of back-office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Success Factors

Internet Coffee Cafe will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Internet Coffee Cafe
• Online social games for groups
• Cafe serving light meals, beverages and snacks
• Online reservation system
• Internet Coffee Cafe offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Internet Coffee Cafe.

Company Overview

Who is internet coffee cafe.

Internet Coffee Cafe is a newly established, full-service internet cafe in Tulsa, Oklahoma. Internet Coffee Cafe will be the most reliable, cost-effective, and enjoyable choice for any individual who requires internet service in the city and the surrounding communities. Internet Coffee Cafe will provide a comprehensive menu of internet access, in addition to a comfortable environment and an online social game venue. In addition, a cafe that serves light meals, snacks and beverages will be on site. Their full-service approach includes a relaxing and enjoyable environment offering internet service.

  Kurt Stands will oversee Steve Thoresen and Carla Manson in their managerial capacity roles. In addition, he will hire the wait staff for the cafe and other personnel who will assist within the cafe. The team of professionals are highly qualified and experienced in operating internet cafes and the environments that make the experiences highly pleasurable. Internet Coffee Cafe removes all headaches and issues of finding and using the internet, and the cafe will ensure all customers are taken care of expeditiously while delivering the best customer service.

Internet Coffee Cafe History

Internet Coffee Cafe is owned and operated by Kurt Stands, who has an extensive degree of experience in managing internet cafes. He holds a marketing degree from the University of Oklahoma and he has successfully managed internet cafes with online social games and food service in various locales. Kurt’s tenure as a manager has given him the skills and technological knowledge to venture out on his own, starting his own company. He has gained the trust and commitment of several former customers, who are now eagerly awaiting the opening of the Internet Coffee Cafe.

Since incorporation, Internet Coffee Cafe has achieved the following milestones:

• Registered Internet Coffee Cafe, LLC to transact business in the state of Oklahoma.
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to numerous contacts to include Internet Coffee Cafe as their “home base”.
• Began recruiting a staff of cafe team members to work at Internet Coffee Cafe

Internet Coffee Cafe Services

The following will be the services Internet Coffee Cafe will provide:

• Social online game parties for two or more

Industry Analysis

The internet cafe industry is expected to grow over the next five years to over $22 billion. The growth will be driven by online gamers who enjoy the social aspect of gaming together and the competition the games bring. The growth will additionally be driven by the number of consumers who enjoy working out of their own home environment while remote from the office. The growth will also be driven by technology and innovation, as new processes will result and new applications of the internet will be discovered. Growth will be driven by consumers who work in the central portion of the city and will appreciate a midtown cafe that caters to luncheon guests, serving light meals that allow the consumer to briefly take a break and return to the workplace.

Costs will likely be reduced as additional online games and educational uses for high-end computers and high speed internet are innovated using technology and software. With the growing audience and differentiation of the products offered, costs are gradually reduced.

Customer Analysis

Demographic profile of target market, customer segmentation.

Internet Coffee Cafe will primarily target the following customer profiles:

• Individuals who do not have internet services in their own residence
• Online game players who play within social circles
• Schools and private learning centers
• Individuals seeking a warm cafe environment
• Individuals seeking a light meal in the midtown area

Competitive Analysis

Direct and indirect competitors.

Internet Coffee Cafe will face competition from other companies with similar business profiles. A description of each competitor company is below.

Goofy’s Gamer Cafe

Goofy’s Gamer Cafe hosts online social games for interactive play. The company is owned and operated by Chad Edwards, a former manager of an internet cafe for seven years. He offered premium customer experience while learning to handle operations, back-office inventory, customer relationships and other strategic aspects of the industry. The company is housed in Tulsa, Oklahoma and caters to those who enjoy competitive online ranching and cowboy video games.

Goofy’s Gamer Cafe caters to a young demographic, ages 15 to 30, and offers beverages and snacks as an additional avenue to gain revenue. The staff consists of a manager, Chad Edwards, three staff hostesses and three beverage and snack servers. The company logo is, “Satisfaction Equals Sales,” which indicates that by keeping their customers satisfied, the customers will purchase additional game play and products.

Tulsa Internet Business Cafe

The Tulsa Internet Business Cafe, located within a few blocks of the Tulsa courthouse and judicial system departments, caters to professionals and business users, such as attorneys and lawmakers. The Tulsa Internet Business Cafe has developed a very high-speed internet service that outshines any government-provided internet connection; therefore, the Tulsa Internet Business Cafe is often packed with professionals who are stretched for time. The Tulsa Internet Business Cafe is owned by Jack Adams who is the previous owner of an internet cafe in a suburb of Tulsa. He sold that internet cafe and brought his concept to the inner core of business areas in Tulsa, where he has provided customers with excellent internet connections and service for over five years. In addition, his business offers document printing, scanning, and small conference rooms.

Mid-City Internet Cafe

The Mid-City Internet Cafe was started by Tracy Harrington in 2019 to meet the needs of small businesses. She innovated the combination of a traditional internet cafe with co-working spaces, which allows patrons to work together as needed, or individually, if preferred. Offering comfortable furnishings and a quiet and serene environment, the Mid-City Internet Cafe includes high-speed internet and other professional amenities in one distinctive workspace. Included are printers, coffee makers, food vending machines in a kitchenette, and desk items such as pens, pencils, and staplers.

The Mid-City Internet Cafe is most popular with freelance professionals who are in downtown Tulsa and need a workspace for a morning or afternoon. Entrepreneurs and remote workers often visit the Mid-City Internet Cafe, as well, due to the quiet and serene atmosphere.

Competitive Advantage

Internet Coffee Cafe will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly-qualified team at the Internet Coffee Cafe

Marketing Plan

Brand & value proposition.

Internet Coffee Cafe will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of services and products designed to fit with the internet usage needs of each customer.
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Internet Coffee Cafe is as follows:

Word of Mouth/Referrals

The staff of the Internet Coffee Cafe has built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. The contacts and clients will follow them to the new company and help spread the word of Internet Coffee Cafe.

Professional Associations and Networking

Kurt Stands and Steve Thoreson will join the professional associations within Tulsa that will help drive business to the company. In addition, they will offer to take on official roles within those associations to further the name of the Internet Coffee Cafe. They will both network within the national trade groups and during trade shows.

Print Advertising

Print advertising will be focused on individuals who may not currently have high-speed internet in their homes or workplaces. Direct mail pieces will announce the opening of the company and offer discounts to “try out” the Internet Coffee Cafe.

Website/SEO Marketing

The Internet Coffee Cafe will fully utilize their website. The website will be well organized, informative, and list all the services that are offered. In addition, online reservations can be made for a single workspace or an online game group of two or more individuals. The website will also list their contact information and meals and snacks for sale. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Internet cafe” or “Online gamers near me,” Internet Coffee Cafe will be listed at the top of the search results.

The pricing of Internet Coffee Cafe will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Internet Coffee Cafe. Operation Functions:

• Kurt Stands will be the owner and president of the company. He will oversee all staff and manage client relations. Kurt has spent the past year recruiting the following staff:
• Steve Thoreson will become the business manager who will conduct the office administration, client files, and accounts payable.
• Carla Manson will assume the role of back office operations assistant and oversee inventory, product control, internet connectivity and other areas of note.

Milestones:

Internet Coffee Cafe will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Internet Coffee Cafe
• 6/1/202X – Finalize contracts for Internet Coffee Cafe vendors
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Internet Coffee Cafe
• 7/1/202X – Internet Coffee Cafe opens its doors for business

Carla Manson, a former work associate with Kurt Stands, will take on the position of back office operations assistant. This will include overseeing the online social game venues for groups of two or more users, inventory of food, beverage ingredients, kitchen tools and equipment, and all supplies related to the cafe. Her role will also include operation of the internet service, computer systems, and related software and hardware.

Financial Plan

Key revenue & costs.

The revenue drivers for Internet Coffee Cafe are the fees they will charge to customers for their services. .

The cost drivers will be the overhead costs required in order to staff Internet Coffee Cafe. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Internet Coffee Cafe is seeking $200,000 in debt financing to launch its internet cafe. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 350
• Average Revenue per Month: $16,500
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, internet cafe business plan faqs, what is an internet cafe business plan.

An internet cafe business plan is a plan to start and/or grow your internet cafe business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Internet Cafe business plan using our Internet Cafe Business Plan Template here .

What are the Main Types of Internet Cafe Businesses?

There are a number of different kinds of internet cafe businesses, some examples include: Internet kiosks, Cyber cafe, Gaming cafe, and Commercial cafe.

How Do You Get Funding for Your Internet Cafe Business Plan?

Internet Cafe businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Internet Cafe Business?

Starting an internet cafe business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Internet Cafe Business Plan - The first step in starting a business is to create a detailed internet cafe business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your internet cafe business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your internet cafe business is in compliance with local laws. 3. Register Your Internet Cafe Business - Once you have chosen a legal structure, the next step is to register your internet cafe business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your internet cafe business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Internet Cafe Equipment & Supplies - In order to start your internet cafe business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your internet cafe business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Free Internet Cafe Business Plan PDF | Cyber Cafe Business Plan

How to Start an Internet Cafe Business - Internet Cafe Business Plan PDF

Are you considering starting a Internet Cafe Business and are in need of an Internet Cafe Business Plan? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Internet Cafe Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet Cafe based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Internet Cafe firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Internet Cafe Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Internet Cafe Business book for free (PDF version)

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Internet Cafe Business plan :

[BUSINESS NAME], unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. [BUSINESS NAME]  is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. [BUSINESS NAME] 's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication. This business plan is prepared to obtain financing in the amount of $24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) $24,000 from the Sun Economic Development Fund (2) $19,000 of personal savings from owner Cale Bruckner  (3) $36,000 from three investors (4) and $9,290 in the form of short-term loans. [BUSINESS NAME]  will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors,Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of $12,000 each. The financing, in addition to the capital contributions from the owner, shareholders and the Sun Economic Development Fund, will allow [BUSINESS NAME]  to successfully open and maintain operations through year one. The large initial capital investment will allow [BUSINESS NAME]  to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide [BUSINESS NAME]  with a customer base that will allow it to be self sufficient in year two.

1.1 Objectives [BUSINESS NAME]'s objectives for the first three years of operation include:

• The creation of a unique, upscale, innovative environment that will differentiate [BUSINESS NAME] from local coffee houses.
• Educating the community on what the Internet has to offer.
• The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
• Good coffee and bakery items at a reasonable price.
• Affordable access to the resources of the Internet and other online services.

1.2 Keys to Success The keys to the success for [BUSINESS NAME] are:

• The creation of a unique, innovative, upscale atmosphere that will differentiate [BUSINESS NAME] from other local coffee shops and future Internet cafes.
• The establishment of [BUSINESS NAME] as a community hub for socialization and entertainment.
• The creation of an environment that won't intimidate the novice user. [BUSINESS NAME] will position itself as an educational resource for individuals wishing to learn about the benefits the Internet has to offer.
• Great coffee and bakery items.

1.3 Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. [BUSINESS NAME] provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that [BUSINESS NAME] provides. 1.4 Risks The risks involved with starting [BUSINESS NAME] are:

• Will there be a demand for the services offered by [BUSINESS NAME] in Eugene?
• Will the popularity of the Internet continue to grow, or is the Internet a fad?
• Will individuals be willing to pay for the service [BUSINESS NAME] offers?
• Will the cost of accessing the Internet from home drop so significantly that there will not be a market for Internet Cafes such as [BUSINESS NAME]?

Company Summary [BUSINESS NAME], soon to be located in downtown Eugene on 10th and Oak, will offer the community easy and affordable access to the Internet. [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items. [BUSINESS NAME] will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that [BUSINESS NAME] provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer. The downtown location will provide business people with convenient access to their morning coffee and online needs. 2.1 Company Ownership [BUSINESS NAME] is a privately held Oregon Limited Liability Corporation. Cale Bruckner, the founder of [BUSINESS NAME], is the majority owner. Luke Walsh, Doug Wilson, and John Underwood, all hold minority stock positions as private investors. 2.2 Start-up Summary [BUSINESS NAME]'s start-up costs will cover coffee making equipment, site renovation and modification, capital to cover losses in the first year, and the communications equipment necessary to get its customers online. The communications equipment necessary to provide [BUSINESS NAME]'s customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner. In addition, costs will be allocated for the purchase of coffee making equipment. One espresso machine, an automatic coffee grinder, and minor additional equipment will be purchased from Allann Brothers. The site at 10th and Oak will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business. Start-up Expense Details:

• 11 computers = $22,000
• two printers = $1,000
• one scanner = $500
• software = $810
• one espresso machine = $10,700
• one automatic espresso grinder = $795
• other fixtures and remodeling:
• two coffee/food preparation counters = $1,000
• one information display counter = $1,000
• one drinking/eating counter = $500
• sixteen stools = $1,600
• six computer desks w/chairs = $2,400
• stationery goods = $500
• two telephones = $200
• decoration expense = $13,000

2.3 Company Locations and Facilities A site has been chosen at 10th and Oak in downtown Eugene. This site was chosen for various reasons, including:

• Proximity to the downtown business community.
• Proximity to trendy, upscale restaurants such as West Brothers.
• Proximity to LTD's Eugene Station. Parking availability.
• Low cost rent - $.85 per square foot for 1700 square feet.
• High visibility.

All of these qualities are consistent with [BUSINESS NAME]'s goal of providing a central hub of communication and socialization for the Eugene community Services [BUSINESS NAME] will provide full access to email, WWW, FTP, Usenet and other Internet applications such as Telnet and Gopher. Printing, scanning, and introductory courses to the Internet will also be available to the customer. [BUSINESS NAME] will also provide customers with a unique and innovative environment for enjoying great coffee, specialty beverages, and bakery items.

Creative Public Relations Technique

Businesses sometimes fail because their owners fail to use creative tools and techniques to get the added exposure they need. The following ideas are geared toward the smaller business, but would work for larger businesses as well. Some of the concepts are simple, and they have also proven to be effective over time with millions of small and large businesses.

1. Put your business and your name in highly visible places, no matter how unusual.

We all see billboards, Yellow Pages ads, and ads on the place mats at pancake houses and local restaurants. Try putting your business name and or logo on bus stop benches; ballpark walls; city buses; pens people sign charge card slips with at your business (often they take the pen anyway...might as well have your advertising on it!); T-shirts you, your friends, and clients and relatives wear(not unlike "Coach wear"); symphony, auto show, or concert program "inside ads;" plastic cups or mugs you use for your guests/clients in your office, etc. Keep the ads neat and the message clear. People DO remember names from events and places they go where they have personal or special interests.

2. Join or volunteer time to a few good local business organizations.

This can be the Better Business Bureau, Chamber of Commerce, Kiwanis, Variety Club, United Way, small business clubs, breakfast clubs, business associations, your neighborhood business groups; anything that will expose you and your face and name and services to others who might need it, know someone who needs it, or even be your competitor. Knowing your competitors, what the *successful* ones are doing, and where THEY "mingle," can help you strategize where you might get some exposure of your OWN! If you can see what your competitors' strengths are, chances are you can also see where they have *weak* areas. If you can, use YOUR business and your expertise to fill in where they are weak.

3. Speak or write publicly about your profession or your business.

This sounds self-serving. Of course it is! The KEY is to make it very subtle! Media folks will accept a story if they see it is interesting and about something where there is an "angle" that would appeal to many people. They will NOT be drawn to interview you or publish an article strictly on *your* business! Famous authors do not travel the country signing books in small town book stores to learn U.S. geography! Any good, honest exposure you can get through an article in a trade journal, one of the clubs you have joined, or a charity function, puts your face, your name, and your business name, its services & *results*, in front of the public. If you dislike public speaking, write an article for a business magazine related to your specialty or the service or products you sell. Most of those trade publications are looking for contributors with knowledge who will write for free or little money, to fill space and keep their readers interested. It's FAR better than having an ad in the same magazine! It gives you ten times the credibility to WRITE for a magazine than to have an ad in one! Make sure your name and all other pertinent short author "bio" copy is current and accurate. The "pen is often mightier than the ad."

4. Get with the times and get "online!"

Sure there are millions of people competing with one another on the Internet! Turn it around and know that there are *many* times the same number of consumers, looking for the best deal, the best service for the money, and the most qualified person to meet their needs. Here you can spend next to nothing or you can spend a lot. Learning how other people in your business use the "Web" will give you ideas as to where you might "beef up" your services, the quality of your goods, and the way you present your business and yourself as the owner to the public, who can either help your business sustain itself and grow, or not. See what other similar businesses do *not* offer that you could or do and play on that. The information is right before you. You have but to learn to access it and then the world and all of the world's businesses are in front of you!

5. Sponsor or be a co-sponsor for a local charity event.

Pick an event that is well-attended, and also one in which you might already have some interest. Taking the time off to man the telethon phones, attend a dinner or party or play or gaming event for a charitable function serves you in several ways. The two most important are that you are doing something for the benefit of others, which helps you spiritually and will give you a good feeling, and it gives you and your business some public exposure within a very positive and a very humanistic environment.

6. Get involved with civic groups and committees.

Pick your interest or one that you feel would be of interest to potential clients or current customers of yours: school boards, hospitals, libraries, art centers/museums, zoning committees, city council, neighborhood improvement, PTA, Boy Scouts, church groups, etc. Depending on the size of your city, you will have more or less choice. If your town is very small, get involved with something in the closest large town from your home. The more people you know and meet, the more people will know about you and "what you do" and what you have to offer. Simple truth.

7. Voice your opinion in print.

This "attention getter" has pros and cons. If you send a letter to the editor or write an article for your local paper's "editorial page," you are sure to have people who agree with you and will possibly give you some business or mention your name, as well as people who disagree with you BIG time and who you might even LOSE as a customer. If you write about something that is lighthearted, not related to religion or politics, and something you feel certain most of the people you really would want or already have as clients or customers would enjoy or be "neutral" on, you're safe. Again your name and maybe your business (many people use their business address in letters to the editor to keep their private address private) will be where many people from town and out of town might see it. Careful thought on the right topic, well phrased, can affect many people in a positive way for you.

8. Advertise or offer to give your clientele more than your competitors are giving.

Reason number one why to check out what your competition offers, gives, sells, and is all about with their business! It sometimes takes only a few cents less, better value for the money, extra courteous service, or other services or options, to make a client or customer choose you over one of your competitors...including the much larger ones! Develop or hone some skill or special "extra" you can offer people if they use your firm or buy from your company. Advertise that special extra! Small but thoughtful or useful gifts or services can actually make a difference in the kind of highly competitive marketplace of the late 20th century. This will be even more important in the 21st century. Know your strengths and play them up. Know your competition's weaknesses or things they simply cannot or do not give and find a way to fill some or all of those weak areas and voids yourself! Provide the best and most comprehensive and professional services or merchandise for the best prices, delivered in the best manner, on time, and you will be ahead of all but the very TOP people in your field. Much of what you can do will cost nothing but an investment in time and some extra "personalized" effort.

9. Send out a newsletter to clients and potential clients.

Simple newsletters can be done at home or office and copies can be made and sent out to mailing lists of your current clients/customers and other mailing groups. Don't make the mistake of filling the newsletter with ads and specials like everyone has in newspaper inserts! Write about what your business offers, what you do and how you do it, your staff, *special features or skills your business or firm has to offer*. Give the reader free hints, advice, etc. Let them see you are knowledgeable, friendly and not just out to send them junk mail filled with coupons or ads for products or services you are selling. They will be pleasantly surprised and they will remember you and your business if you do things with thought and good intentions. It's also a form of advertising, so it is a legitimate business tax deduction for most people.

10. Give free workshops or seminars to draw your special interest "target group."

If applicable and possible, decide on a topic or an aspect of your business, product line or knowledge gained from your business or the skills you sell. Advertise a workshop or seminar open to the public at your store or other appropriate place. (If demonstrating a skill, you may need to be in a place where you have the equipment to do so and where people in attendance can all see you doing it.) It can be all day long or last 1-4 hours, depending on your topic and your business. Again, the point is to offer some free, useful, interesting value and information to people who are used to paying you or your competitors for it! You need not tell them all you know so they would never need you again! Just give them enough to let them see that you know your business and are personable. You'll be surprised how many people will walk in the door or call you the week following a free weekend seminar or talk! Cost to you? Nothing but time, unless you pay to rent a room for your seminar or speech. If it is well publicized, and on a topic that you know, you will bring out the crowds; it will pay for itself with one or a few new clients or customers within a short time.

Copyright © by Bizmove Free Business Guides. All rights reserved.

How Much Does It Cost To Start An Internet Cafe In South Africa?

Starting an internet cafe in South Africa can be quite simple and cheap to get off the ground. There are great opportunities for entrepreneurs to start an internet cafe in South Africa at a low startup cost with the potential to bring in a regular income.

To start a small internet cafe in South Africa, equipped with 5 computers, will require an investment of between R68,000 – R135,000. An internet cafe with 15-20 computers will cost between R406,000 – R676,000 to start. This includes the computers, internet service providers and internet cafe software.

I’ve personally used internet cafes to keep in touch with loved ones while travelling, and locally for their services like printing or scanning. With more people working from home, there is a demand for office services that an internet cafe can provide for.

Let’s dig into what it costs and what it takes to get an internet cafe up and running in South Africa…

How to Calculate The Cost Of Starting An Internet Cafe In South Africa?

The cost of starting an internet cafe in South Africa will depend on the number of computers and services you plan to offer to your customers.

The basic business model of an internet cafe is that clients are buying time to use your computer and internet services. Therefore an internet cafe needs to provide higher spec computers and internet connection than a regular home set up.

It will only be necessary to purchase equipment that’s in line with your business plan and service offering. 

The equipment you need to set up your internet cafe business in South Africa includes:

• Client computers
• A server computer that manages the client computers
• Internet cafe software 
• Internet service provider 
• Networking hardware

If you plan on offering additional services such as food and drinks, then factor in the cost of setting up a kitchen on premises. It is important to note that if you are serving food, you may also need a licence from the local municipality to allow you to prepare and serve food. This will come at an additional cost.

What Computers Do You Need To Start An Internet Cafe And How Much Do They Cost?

Computers in internet cafes are used all day, every day. So you will need fast and powerful desktop machines that can withstand daily use.

The good news is that you don’t need to break the bank to start your internet cafe business in South Africa. Instead of buying brand new computers, I would suggest you invest in high quality refurbished computers that function like brand new computers but come at second-hand prices.

You can save even more money by purchasing refurbished computer bundles. You can like QStore . Below is a table of refurbished computer console and monitor bundles that you can buy to start your internet cafe business in South Africa:

Computer software is just as important as the hardware that you use. As a free alternative to the Mac OS or Microsoft Windows, use Linux and utilize the OpenOffice.org suite as a free alternative to the Microsoft Office suite.

Reduce maintenance costs and software corruption by installing a firewall on your routers to protect your servers from worms, viruses and attacks. Also ensure that each computer has antivirus software installed to avoid viruses that may be brought in by clients downloaded files, external drives or CDs.

What Is Internet Cafe Software And How Much Does It Cost?

Internet cafe software allows you to easily manage your business from the server computer. This means that you’ll be able to control all the client computers, manage client accounts, set up security permissions, manage your prepaid or postpaid payment structures and get up to date reports.

You’ll want to protect and monitor the usage of your client computers so that no one uses your services for free. Internet cafe software protects your client computers with a log-in page. Protected computers can only be opened from the server computer or when a client has opened a prepaid account. 

The client computer will be automatically protected again with the login page when the client’s prepaid time expires or when they finish their session. 

There are paid and free internet cafe management programs available on the market with varying capabilities. The table below compares the features of the three top programs to get you started. 

Your choice of internet cafe software will depend on how many computers you have, how you offer your services and the type of operating system in use. Most internet cafe programs are outdated and are not compatible with Windows 10. If you want your internet cafe to thrive well into the future, choose programs that are updated regularly and that will facilitate expanding your business more easily.

How To Make Your Internet Cafe Successful in South Africa

Any entrepreneur will tell you that there is no guarantee to starting a successful and profitable business. When starting and growing your internet cafe business it is helpful to identify your unique selling points that will attract clients and keep them. 

One way to do this is by offering discounted prices for additional prepaid time. For example, you could sell 4-hour tickets with a 10% discount and 5-hour tickets with a 20% discount. This will not only keep your regular clients coming back, but you’ll also attract new clients.

Some people visit internet cafes because they don’t have access to certain electronic privileges at home. This is an opportunity for you to offer and charge for additional services such as printing or scanning. 

Attract a younger demographic and broaden your target market. Esports and multiplayer online games have become incredibly popular in recent years.

Viewership for esports is forecasted to grow at a 9% compound annual growth rate . It’s more entertaining to participate in multiplayer games or watch esports with friends in the same location. So why not allow multiplayer games and allow your customers to visit your internet cafe in groups?

Remember that the type of services that you offer will determine the equipment that you will need. Gaming requires higher internet speeds and more robust graphic cards to deliver satisfactory client experiences. Keep this in mind when developing your business plan.

The Pros And Cons Of Starting An Internet Cafe In South Africa

It’s always valuable to understand the advantages and disadvantages of any business idea. We’ve compiled a quick list of what this could look like for an internet cafe in South Africa.

• Low capital investment. The main costs for starting an internet cafe are the computer hardware and software. A startup budget from R68,000 – R135,000 for a small internet cafe is relatively modest compared to other types of businesses. 
• Competition is low. Many people have computers and internet access at home so there are fewer internet cafes around than there were a couple of years ago. Today the opportunity lies in providing a community atmosphere that alleviates the high mobile data rates that South Africans are subject to. The growing popularity of online gaming and esports opens a door to a new customer base that did not previously exist.
• Expand the business with related services. Internet cafes are mainly a source for clients to use the internet and computer services. However, it would be simple and beneficial to you to expand the business with related services that appeal to the modern client base. Additional services might include printing services, food and beverage, esport tournaments, or private working spaces.
• Scaling the business is challenging. There are limited options as to how big you can scale an internet cafe business. You can either open and sell franchises or open a network of internet cafes around a city or community. Multiple successful internet cafe businesses can be established yet they will always remain at the same level with similar service offerings.
• Constantly update and replace equipment. Clients visit internet cafes for fast and powerful computers. The constant use of computers means that their wear and tear happens quickly. Computers require regular maintenance, constant cleaning and every 2-4 years equipment will need to be replaced. Additionally, software programs will also need to be regularly updated to meet the needs of clients.

Of course, this list might look different for each business depending on the specific market and your entrepreneurial experience. The same is true for the costs of starting an internet cafe in South Africa. Your service offerings will determine the type of equipment necessary while the needs of your target market and location will influence the profitability of your internet cafe.

Brad Nadauld

Brad is a full-stack digital marketer with a serious podcasting & Youtube addiction. Over the last 10 years, he has personally created numerous websites, podcasts & online courses. He's worked with large multi-national corporations, built several online businesses and consulted to a number of clients to help them grow their reach, impact and most importantly their income online.

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Internet Cafe Business Plan Javanet Internet Café (START-UP BUSINESS) *****************************SAMPLE*************************************** Executive Summary

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