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Driving School Business Plan

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Markam Driving School

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service.

1.1 Objectives

The objectives over the next three years for Markam Driving School (MDS) are the following:

• Achieve sales revenues of approximately $2.1 million by year three.
• Expand by starting up two more facilities (one in Portland, OR and the other in Tacoma)
• Become the low cost provider of comprehensive driving education services in the Pacific Northwest.

1.2 Mission

The mission of Markam Driving School is to provide high quality, convenient and comprehensive driver education courses at the lowest cost. The most important aspect of driver education is SAFETY. It is the goal of Markam Driving School to have graduates of our programs with the safest driving records of any other competitor in the Pacific Northwest and to exploit that reputation to create greater market share.

1.3 Keys to Success

Markam Driving School stands at a great moment in its history. Having achieved an enviable record of providing the lowest cost drivers education services with comparable quality for the greater Seattle area, the company is ready to expand into the Pacific Northwest region. The firm plans to open two more facilities, one in Portland, OR and the other in Tacoma, WA.

Six years ago, when the company was founded, the owners realized that there was a great untapped opportunity in this industry. No company was providing what the customers truly demanded, high quality driver education at the lowest possible cost. Large companies were charging too much for their services and the local companies were not providing enough programs and services or they were poor quality. The opportunity rested in creating synergy with other organizations that were either buyers or suppliers. by doing so a company could reduce costs, shut out competition, and gain market share. This has been MDS’s driving strategy and winning business model since the company began. It’s steady growth in a mature market has proven the company’s management policy over time. Now the company is ready to expand and the keys to success over the next three years for such an endeavor are as follows:

• Lower costs so that the company’s gross margin increases to 66%.
• Appoint a cost control officer for each of the new facilities who is responsible to the president and general manager.
• Institute a comprehensive cost reduction program throughout the company.
• Strengthen and pursue partnerships and strategic alliances with suppliers so as to further reduce costs.
• Aggressively pursue contracts with organizations who need our services such as police departments, high schools and trucking agencies.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Markam Driving School was started by four individuals who saw an untapped potential in the driver education industry.  This potential was in creating a new low cost position while still being able to compete with the larger companies on quality. This strategy would be created through strategic alliances and partnerships of local suppliers and buyers. The company has seen steady growth in a mature market which is a sign of the firm’s viable business strategy. The company has eight investors, the majority of whom are employees of the firm. Markam Driving School is incorporated in the state of Delaware but is domiciled in Washington state. The company has achieved revenues of approximately $185,000 and a gross margin of 37%. In addition, the company has achieved a customer satisfaction rate of 92%.

2.1 Company History

The company was founded when Greg Markam, a longtime manager of driving schools and William S. Harper, a cost control manager, sought to go into business themselves.  At the time, there was no low-cost leader in the industry that was providing comprehensive high-quality education with the most modern teaching techniques (including classroom computer simulations and testing equipment). The national chains were ignoring the fact that the customers could not recognize the difference in value that the various competitors provided, and therefore sought only the cheapest provider. On the other hand the vast number of smaller companies were not keeping up with the newest teaching techniques such as computer simulators. Finally, the Washington department of Transportation had recently begun to outsource many of its services such as vehicle registration to private firms. This presented a great opportunity to a company willing to take a few risks. Soon after starting Mr.’s Markam and Harper brought in Jane Wilkes, a traffic safety analyst, and Ken Thomas, an expert in the writing of training manuals and procedures.

During the past six years, MDS has shown steady growth, and built a number of crucial partnerships. The industry usually has very high capital costs due to gas, training equipment, and vehicle acquisition/repair. The key to low-cost leadership in this field is through special relationships with suppliers and buyers. In the past, the company has been able to acquire discounts with such firms as Tesoro Gasoline stations, F & F auto repair, Pullman Printers, etc. The company has achieved revenues of approximately $746,000 and a gross margin of 67%. In addition, the company has achieved a customer satisfaction rate of 92%.

2.2 Company Locations and Facilities

The company has its original facility in Seattle at 1312 1st Ave NW. This is in the Greenlake Industrial Park and consists of office space, 3 fifteen person and 4 ten person classrooms and numerous simulators, storage space, garage, and an outdoor driving course. The facilities are very modern and comfortable, making it a relaxing atmosphere for students.

The future facilities in Tacoma are at 3671 Dearborn St. a marine supply store prior to being rented. It will also contain the same equipment and layout once the renovations are complete. The third facility, in Portland, OR have not been decided yet and the company is presently assessing the merits of several different facilities.

2.3 Company Ownership

The company has eight investors, the majority of whom are employees of the the firm. Together they own 100% or 3,000 privately owned shares of the company. Markam Driving School is incorporated in the state of Delaware and obliged to perform under that state’s rules. By the rules of the company’s charter, no investor can trade, sell or dispose of any shares without first informing the board of directors.

Markam Driving School is presently seeking to find new investors to help offset the expenses of its planned expansion. The strategy entails a further issuance of 4,000 shares to these new shareholders.

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The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to driving schools. In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors, buyer power is also very high, Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as in house training at institutions like high schools), mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low-cost leadership principal applied aggressively to all aspects of the business.

Markam Driving School hires trained and certified instructors who provide all the teaching services. In addition, the company has a fleet of ten cars (both manual and automatic transmission) and five computer simulators that are used to train clients. Each of these pieces of equipment are maintained regularly and are replaced every few years to keep up with technology and to provide a high quality look to the company.

The company is preparing plans to launch a new commercial drivers training program that will provide greater margins that the ordinary operators or driver improvement programs. In addition, the company is negotiating with the Washington state DOT to have an outreach office placed within our facilities to provide the one-stop driver “superstore” that management envisions.

3.1 Service Description

Markam Drivers School provides a wide range of state-certified courses and services. These include:

• Adult evening and noon classes for the busy working individual.
• High school programs for school districts that do not have their own in-house services.
• Street safe courses.
• Court approved defensive driving courses for those people looking to reduce traffic fines.
• Brush up courses.

Each course requires that the student purchase their own reading and studying material and can last up to five weeks for the beginner student. Other courses range from two to four weeks. Instructors are required to have certain hours of the week made available for student questions and issues.

3.2 Competitive Comparison

The driver education industry is highly competitive. Each company within this field has high capital costs, low margins, and a high intensity of competition.

 Suppliers have a great deal of power in setting and negotiating the prices of their products and services to driving schools. This is due to the fact that the suppliers who absorb the greatest amounts of cash from driving schools are large petroleum and auto manufacturer companies. These companies are more consolidated that the driving school industry, have deeper pockets, an almost limitless number of substitute customers, and finally they are the single most important supplier to MDS’s industry. Therefore, these companies can set whatever price they wish to. It has been MDS’s strategy to ease this issue by forming special partnerships with potential suppliers through symbiotic relationships and to seek new and unorthodox ways to acquire such supplies. For instance, the company now has an excellent relationship with Tesoro gasoline stations that provide us with a discount on all fuel purchased. In turn, we provide the company with an expanded avenue of marketing.

 In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors, buyer power is also very high. Market research conducted between January and August 1996 has shown that although the quality and services of driver education companies can vary quite a bit, the customer does not perceive this as a serious issue when seeking driver education services. In fact there is still a significant portion of the population that learn from informal sources such as relatives. Additionally, the costs of our services are not cheap, and buyers are willing to search for the most favorable combination of price and acceptable service.

 The barriers to entry and exit are moderately low in this industry. Switching costs are virtually non-existent and the costs to entry and exist the market are low. However, the advantages of producing at high volume and reaping the benefits of economies of scale are quite attractive. Once MDS becomes a regional player, these economies of scale will work toward the company’s advantage.

The large number of competitors in this field, including substitutes such as in house training at institutions like high schools, mean that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low-cost leadership principal applied aggressively to all aspects of the business.

3.3 Fulfillment

Markam Driving School hires trained and certified instructors who provide all the teaching services. In addition, the company has a fleet of ten cars (both manual and automatic transmission) and five computer simulators that are used to train clients. It is planned that each facility will have the same number and type of equipment. Each of these pieces of equipment are maintained regularly and are replaced every few years to keep up with technology and to provide a high-quality look to the company.

3.4 Technology

The technological revolution in computers has enhanced our abilities to teach. MDS has remained on the cutting edge by instituting the use of computer simulators and remote Web-accessed study material. The company will continue to seek new ways to provide a better and more convenient teaching environment through technology. The virtual class room is a thing of the near future, and we are positioning ourselves to be among the first who will provide such services.

3.5 Future Services

The company is in the process of launching a new division for the Seattle office that will encompass training classes for commercial drivers licenses and motorcycle licenses. These services will include comprehensive indoor training classes, job placement assistance for truck and bus drivers, and rented vehicles to practice with, and use for license testing. This program will be launched in 3rd quarter 2004. Depending on its success, management plans to incorporate this program into all the field offices by 3rd quarter 2005.

In addition, Markam Driving School is exploring the possibility of integrating a Washington state DMV outreach office within our facilities. Placed directly within our offices, this would offer a complete one-stop package for the customers who would be able to get licenses, registration, records and all other services a normal DMV could provide.

Market Analysis Summary how to do a market analysis for your business plan.">

Just about every individual in this country needs driving education at one point or another in their lives. Therefore the potential market for MDS consists of every person age 15 and above in our geographical area of Seattle, WA. We segment this market into a series of groups based on their individual needs and different demographics. These segments are:

• Beginner drivers.
• Adult drivers.
• Drivers under court order.
• High schools.
• Commercial drivers.

Each of these groups are mentioned in more detail in the market segmentation section. Although MDS does not offer services for commercial drivers just yet, since this will be part of our business in the future, it is included here.

For our beginner drivers, the majority of whom are teenagers, we offer courses both in the summertime, after school and AT their school. These course are usually longer, and devote more time to the mechanics of driving than the adult classes.

Finally, our future commercial drivers segment will require courses that are more technical in nature, most detailed and last the longest. Furthermore, many of the students will be able to take the classes during normal working hours. For these students, a more detailed syllabus with the best instructors is necessary.

4.1 Market Segmentation

Each group has different needs based on lifestyle and past driving experience. Many of our adult drivers are people with tight work schedules who can only devote time for driver education at lunch hours and in the evenings. We have designed classes that meet such needs. In addition, unlike our young students, many of the adults are pre-existing drivers who either need brush up courses, defensive driver courses or are required to take a course due to traffic violations. For these individuals MDS has compressed courses designed to get the driver back onto the street quickly but safely. These courses concentrate more on the rules of the road than on driving skills.

For our beginner drivers, the majority of whom are teenagers, we offer courses both in the summertime, after school and AT their school. These course are usually longer, and devote more time to the mechanics of driving than the adult classes. The high school segment falls under this larger category. It is separated out from the others since they are “corporate” customers who often bid for and negotiate contracts. Please note that in the Market Segmentation table, the numbers for the category “High School” denotes the estimated number of students, not schools.

4.2 Service Business Analysis

This section is covered in the Competitive Comparison section of the Plan.

4.2.1 Competition and Buying Patterns

This industry is highly seasonal. Most of our students attend classes during the fall or spring, with winter being the slowest months. The summer sees a good number of students seeking our services, but not as many as in spring or fall.

Most customers of driver education services discover their provider through some form of referral, such as another education institution, the state DOT, or something else. For this reason, MDS and other providers seek to make as many contacts in the community as possible.

4.2.2 Main Competitors

As stated elsewhere, MDS’s major national competitors are Sears Driver Education Schools and Defensive Driving, Inc. These companies together hold about 45% market share, while the rest is taken up by the “mom and pop” outfits.

4.2.3 Business Participants

As stated earlier, the driver education industry is fragmented into two different types of businesses. The largest group consist of the “mom and pop” type of company that is very local, with low capitalization, and ranges in quality of education from poor to excellent. 

The other group consists of a very few regional or national companies such as Sears driver Education School and Defensive Driving. These competitors are well funded, have excellent facilities and services and high quality. The two companies listed above are MDS’s major competitors in the Seattle area. These companies often try to buy out smaller competitors and therefore consolidate the market.

Strategy and Implementation Summary

The following subsections outline the marketing, pricing and promotion strategies, and competitive edges for Markam Driving School.

5.1 Marketing Strategy

At the moment, the company is focusing on its core market segment, the beginner students. This means creating closer ties with school districts and pursuing those contracts. In addition, the company is focusing on Web, magazine, newspaper and TV advertisements, all with a teen focus. Starting next year, MDS hopes to have some form of advertisements or booths within shopping malls frequented by our target market.

With the company’s expansion, we have focused on creating a detailed report on the lifestyles of our target market to further hone our marketing efforts. With this report we will be able to go forward with the best possible client organizations and partnerships to promote sales and to fill our classes to capacity.

5.1.1 Pricing Strategy

MDS prices its services based on the accumulated total cost to provide such services and then adds on a flat profit margin to arrive at a final net profit/sales ratio of 7%.  In Washington state, the government regulates how much a company can charge for classes where the student must attend to remove, or reduce, some form of traffic violation. This margin is 4%. Therefore we usually see much lower sales figures for this category.

5.1.2 Promotion Strategy

Currently about half of MDS’s sales promotions are through information-related media such as the Web, Yellow Pages, teen magazines, TV, etc. The other half is done through creating a network of referrals and other relations to provide information to prospective students. It is with this latter method that the company uses it own printed literature. Often our strategic partners are passing out our literature or providing discounts on our services. Reciprocity is key here and MDS also provides literature/discounts on its partners to every incoming student. The company collects testimonials from as many students as possible to use in its campaign. Every three to six months, depending on the type of media used, or relationship sought, the company reviews the effectiveness of the promotion tool and determines its viability.

5.2 Competitive Edge

MDS possesses two competitive edges in relation to its rivals. The first one is its excellent ability to create strategic alliances that reduce costs and allow it to become the low-cost provider and create its vision of the one-stop driver support center. In addition the company has a very aggressive marketing executive in the person of Ellen James, who’s goal is to proactively discover how best to provide our services, when to provide them, and where to provide them. Ms. James work has spawned new service ideas such as Driver’s Ed Housecalls, a program that is now being evaluated where a driver educator could provide hands on teaching at a person’s home. Other ideas such as this are also in the works to improve service as much as possible.

Strategic Alliances

The following table and chart illustrate the projected sales forecast for Markam Driving School.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

7.1 personnel plan.

The company’s expansion to include two additional offices will put a great deal of strain on the company’s existing management. Each of the company’s four principal officers, with the exception of the marketing coordinator and the controller, are expected to become the facilities manager for each of the existing or proposed sites, along with their current duties. At this time management does not feel comfortable with hiring new managers for these positions. Once the profitability of each site becomes apparent, the general manager will determine the need to add on additional personnel.

Financial Plan investor-ready personnel plan .">

The following subsections outline the financial plan for Markam Driving School.

8.1 Break-even Analysis

The company’s Break-even Analysis is based on the company’s running costs, including payroll, and its present fixed costs, not including the expenses associated with the firm’s planned expansion.

8.2 Projected Profit and Loss

The following table is the projected Profit and Loss statement for Markam.

8.3 Projected Cash Flow

The following table and chart show the projected cash flow and cash balance figures for Markam Driving School.

8.4 Projected Balance Sheet

The following table contains the projected balance sheet.

8.5 Business Ratios

The industry business ratios given in the table are those for vocational schools based on the Standard Industrial Classification (SIC) code 8299. Most of the ratios are similar to our own. The only major difference between our company and others is our reliance on long-term assets. This is due to having the majority of our investment in a fleet of cars. Overall the ratios reflect a healthy and growing company with few danger signs.

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Driving School Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Automotive Industry » Driving School

Are you about starting a driving school ? If YES, here is a complete sample driving school business plan template & feasibility report you can use for FREE .

Driving school business generally is a competitive business simply because it is not difficult to start and any entrepreneur, who intends to go into this business, should ensure that they carry out thorough feasibility studies and market research so that the risks associated with this type of business can be greatly minimized.

The first thing to consider before launching this business is to know how to secure all the required license and permits needed to successful run this type of business in your country, the road network in your chosen location, the ideal insurance and the type of cars needed to run this type of business

The next thing to consider before launching a driving school business is how to get the different types of cars needed and the necessary adjustment needed. The options available are outright purchase or leasing; outright purchase is usually more expensive than leasing.

You will also have to decide how many number of cars you intend to start with, bearing in mind that the higher the number of cars and professional drivers your business owns, the more earnings your business makes. The cars have to be well maintained, so that you could enjoy a high turnover.

You could decide to contract the maintenance out, or hire your own maintenance staff, which could prove more expensive for your start-up business initially.

Lastly, you would need a good business plant to be able to launch a successful business and below is a workable driving school business plan template that will help your draft yours;

A Sample Driving School Business Plan Template

1. industry overview.

When we talk about tutoring, we are talking about a craft that is as old as man, from when man passed on the knowledge acquired from making fire, preserving cultures, to modern day classroom learning.

Tutoring can be informal (from parents to children) or formal (from an instructor to others) and can happen in any setting, the homes, offices, and schools. This is to say that even though schools might be considered the only place serious tutoring takes place, it isn’t the only place.

Aside from academics, there is skilled based tutoring- this is where an individual or a group is tutored on skills such as driving, swimming, dance, singing, and sports and so on.

It is fact that before one can acquire a driving license he or she should have turned 18 or so depending on the legislation in the country, as one is expected to have successfully learned how to drive from a government approved / accredited driving school in America.

One will be expected to pass your driving test as well; it means that the skills  acquire from your driving school will be out to test by the appropriate authority responsible for issuing driving license in your country.

The demand for the services of driving school is on the increase in recent time, as growth in household formation rates expanded the available clientele base for industry players and rising per capita disposable income. As the economy improved and people purchase private cars, the demand for the services offered by driving school be increase as well hence the number of operators in this industry experienced steady increase.

As a result of this, the competition in the industry is extremely high, leading profit to only improve marginally over the period, despite noticeably improved economic conditions.

So if you are looking towards making money from the driving school industry, you should first meet up with the requirements in your country before launching the business. The truth is that if you do not secure the required license and accreditations from the appropriate authority before starting your driving school, you stand the chance of having your driving school shut down before it even take off.

Despite the fact that driving school business has been in existence for a very long time, it is still gaining momentum, it is still a profitable venture to launch especially if you take your time to conduct a thorough feasibility studies and market survey before choosing a location to launch the business.

Besides, you need to be deliberate about marketing your driving school because in most metropolitan cities, it is a very competitive venture.

2. Executive Summary

The name of our business is Zebra Line® Driving School, LLC; we are a registered and accredited driving school that will be located in Manhattan New York are well equipped train aspiring drivers and re – training of professional drivers to meet with international best practices as it relates to driving.

Although our intention of starting our driving school is to offer only the above stated services, but we will not close our doors to diversification (additional services) as long as it does not affect our core services. In the bid to maximize our position as the leading driving school in the whole of New York, we will ensure that we regularly update our teaching approach to meet – up the trend in the industry.

At Zebra Line® Driving School, Lecce are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own driving school in Manhattan- New York; we are in the industry to make a positive mark.

We are quite optimistic that our values and quality of service offering will help us drive our driving school to enviable heights and also help us attract the numbers of students that will make the business highly profitable.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons why they should continue to recommend their family members and friends to us. We are in the Driving School Industry to favorably compete with other leading brands in the industry both in New York.

Our corporate business goal is to be among the top 5 driving schools in New York. As a company, we are willing to go the extra mile to invest in some of the finest professionals (driving trainers / instructors) we can find.

Also, we have put, process and structures in place that will ensure that we are always at the top of our game when it comes to impacting knowledge as it relates to our driving services. We have been able to secure permits from all relevant departments in New York.

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality and safe driving trainings and that is exactly what we will do. We are open to the use of latest technology in the driving school line of business.

No doubt our excellent customer service and of course the testimonials from our students will surely position us to always welcome new students on a regular basis.

Zebra Line® Driving School, LLC is owned and managed by Banky Williams and his immediate family members. Banky Williams studied Geography and Regional Planning (BSc.) from the University of Michigan and he has well over 20 years of driving experience.

3. Our Products and Services

Zebra Line® Driving School, LLC is a standard and accredited driving school that offers a wide range of services that revolves around the driving school industry and other complementary services.

We are a company that will be dedicated to establishing good business relationship with our students giving them value for their money and reasons for why they should continue to recommend their family members and friends to us. These are the services we will offer as a driving school;

• Teach people how to drive cars
• Teach people how to drive trucks
• Offer driving refresher courses
• Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners permit and help prepare students for driving test prior to securing their driving license
• Supply of professional drivers
• General Merchandizes: sale of C –Caution, reflector, fire extinguishers and other car safety gadgets and accessories.

4. Our Mission and Vision Statement

• Our Vision is to become the number one government approved driving school in the whole of Manhattan- New York
• Our mission as a government approved driving school is to develop a highly successful, and profitable driving school which provides quality training in our community and to become a standard for an ideal driving schools not only in New York, but also throughout Lagos State where we intend attracting students.

Our Business Structure

Zebra Line® Driving School, LLC is aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our driving school on the right business foundation. As a matter of fact, we are set out to build a driving school that will be a standard for the driving school line of business in New York

We want to build a business of dedicated workforce who will go all the way to ensure that our students are satisfied and they get value for their money when they enroll in our driving school.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us deliver excellent trainings and run the business on auto pilot.

The success of our driving school will be anchored on the team not on any individual. Zebra Line® Driving School, LLC will employ professionals and skilled people to occupy the following position;

• Head of The Driving School/School Coordinator
• School Administrator

Driving Instructors

Marketing and Sales Executive

Client Service Executive

• Front Desk Officer

5. Job Roles and Responsibilities

Head of the Driving School/School Coordinator:

• Responsible for providing direction for the driving school
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the driving school
• Evaluates the success of the driving school
• Reports to the board of the driving school

Driving School Administrator

• Responsible for overseeing the smooth running of HR and administrative tasks for the driving school
• Design job descriptions with KPI to drive performance management for tutors (driving instructors)
• Regularly hold meetings with key stakeholders (students and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily activities of the driving school.
• Effectively train students who enrolled in our driving school (teach them how to drive cars or trucks as requested by them)
• Accesses the progress of students under their care
• Ensures that students abide by the rules and regulations of the regulating bodies in Nigeria
• Contributes his / her quota towards growing Zebra Line® Driving School, LCC
• Receives complaints from students and channel it to the appropriate quarters
• Handles any other duty as assigned by the driving school coordinator.
• Identifies, prioritizes, and reaches out to new students, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the student’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the driving school.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Distributes mails in the organization
• Handles any other duties as assigned by the school authority

6. SWOT Analysis

Driving school is one of the many businesses that can easily generate business deals with little stress as long as they are well positioned and equipped to carry out their trainings. We are building a standard driving school which is why we have decided to subject our business idea to SWOT Analysis.

Ordinarily we can successfully run a normal driving school without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of driving school we want to establish, we don’t have any option other than to follow due process.

We hired the services of a HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and she did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Zebra Line® Driving School, LLC;

Zebra Line® Driving School, LLC is centrally located in – between a densely populated residential estate and business district in the heart of New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Another strength that counts for us is the power of our team (professional driving instructors and back – office staff members); our workforce and management. We have a team that are considered experts in the Driving School line of business, a team of hardworking and dedicated individuals.

Zebra Line® Driving School, LLC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business and also to attract some of the well – experienced hands (driving instructors).

• Opportunities:

We are centrally located in one of the busiest area in Manhattan- New York, and we are open to all the available opportunities that the city has to offer. Our business concept and staff strength also positioned us to accommodate well over 20 students per time.

The truth is that there are no standard and well – equipped driving schools within the area where ours is going to be located; the closest to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.

Some of the threats that are likely going to confront Zebra Line® Driving School, Clare unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending (as it relates to the purchase of cars and learning how to drive) and of course emergence of new competitors within the same location where our driving school is located.

7. MARKET ANALYSIS

• Market Trends

The trend in the driving school line of business is that the key to attracting students is the ease at which students learn how to drive. Any driving school that has good records and loads of positive testimonials from students who have passed through the school will always thrive.

Another common trend in the driving school industry is that in the bid to survive global economic melt – down and to ensure steady flow of income to effectively run the business, most players in the industry engage in other related services.

Some of them even go as far as establishing agency services to provide professional drivers for clients and some also offer specialized home training for executive student et al simply because they all fall within same line of business.

8. Our Target Market

Before choosing a location for our driving school, we conducted thorough feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings.

Basically those who will benefit from our service offering are aspiring professional drivers, teenagers who just turn 18 and of course those who just acquired cars but don’t know how to drive. This group of people and establishment cuts across different sectors of the economy. Below is a list of the people and organizations that our driving school is designed for;

• Aspiring professional drivers
• New car owners who don’t know how to drive
• Teenagers who just turned 18 and would want to learn how to drive and acquire their driving license
• Corporate organizations who are looking for professional drivers
• Households who are looking for domestic drivers
• Car owners who want to renew or process their vehicle documents.

Our Competitive Advantage

Despite the fact that driving school business is easy to start does not mean that there are no real competitions in the industry. The truth is that no matter the line of business that you are involved in, as long as it is called business, you will definitely face one form of competition or the other and driving school is not an exemption.

So if you are looking towards setting up this type of business, it is advisable to do your due diligence before going all out to launch the business if indeed you want to succeed. We are well trained and equipped to compete in the Driving school industry New York.

Our competitive edge is that we are a standard and government approved driving school that is centrally located in – between a densely populated residential estate and business district in the heart of Manhattan- New York; our location is in fact one of our major strength because we in location with the right demography for the kind of business we run.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups driving schools in New York) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Zebra Line® Driving School, LLC is established with the aim of maximizing profits in the skills training industry cum driving school line of business and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Zebra Line® Driving School, LLC will generate income by offering the following services;

• Offer other related advisory and consultancy services such as helping our students renew their driving license and car documents, processing new car plate numbers and documents, process car change of ownership, secure learners’ permit and help prepare students for driving test prior to securing their driving license

10. Sales Forecast

The fact that there are people will always turn 18 and that people who don’t know how to drive would always aspire to own a car, mean that the services of driving school will always be needed.

We are well positioned to take on the available market in Manhattan- New York, and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our driving school and our student base.

We have been able to critically examine the skills training cum driving school line of business – market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Manhattan- New York

Below are the sales projections for Zebra Line® Driving School, LLC, it is based on the location of our business and of course the wide range of related services  and products that we will be offering;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $400,000
• Third Fiscal Year-: $650,000

N.B : This projection is done based on what is obtainable in the skills training industry cum driving line of business and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing strategy for Zebra Line® Driving School, LLC is going to be driven basically by excellent customer service and quality training delivery.

We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive business growth especially businesses like driving schools and related services.

Zebra Line® Driving School, LLC is a business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and accessible to our target market.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Zebra Line® Driving School, LLC.

Our goal is to grow Zebra Line® Driving School, LLC to become the leading driving school in Manhattan- New York, and we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in our line of business.

Zebra Line® Driving School, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our driving school by sending introductory letters alongside our brochure to schools, churches, corporate organizations, households and key stakeholders in Manhattan- New York
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our driving school and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Placing a small or classified advertisement in the newspaper, or local publication about our driving school and the services we offer
• Leverage on referral networks such as agencies that will attract student who would need our customized services
• Advertise our driving school in relevant entertainment magazines, newspapers, TV stations, and radio station.
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Encourage the use of Word of mouth marketing from loyal and satisfied students
• Join local chambers of commerce and industry and other relevant groups to market our services.

11. Publicity and Advertising Strategy

Zebra Line® Driving School, LLC is set to create a standard for the driving school line of business not only in New York, but throughout the united states; which is why we will go all the way to adopt and apply best practices to promote our business. Good enough there is no hard and fast rule on how to advertise or promote a business like driving school business.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our business. Here are the platforms we intend leveraging on to promote and advertise Zebra Line® Driving School, LlC;

• Encourage our loyal customers / students to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our business in relevant entertainment magazines, local newspaper, local TV stations and local radio station
• Promote our business online via our official website
• List our business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations all around Manhattan- New York
• Direct coupon mailing approach
• Engage in road show from time to time in target communities
• Distribute our fliers and handbills in target areas
• Ensure that all our staff members wear our customized clothes, and all our official cars are customized and well branded.

12. Our Pricing Strategy

Generally for skills training and coaching business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Zebra Line® Driving School, LLC will charge our students flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Zebra Line® Driving School, LLC we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some students that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such students’ needs. The prices of our services will be same as what is obtainable in the open market.

• Payment Options

The payment policy adopted by Zebra Line® Driving School, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the Federal and state Government. Here are the payment options that Zebra Line® Driving School, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money platform
• Payment via Point of Sale Machines (POS Machine)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for training services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a standard driving school; it might differ in other countries due to the value of their money.

We have been able to pull cash that will be enough for us to successfully launch a standard and government approved driving school in Manhattan- New York. These are the key areas where we will spend our start – up capital on;

• The Fee for registering the business (venture) in America – $750
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $800
• Marketing promotion expenses for the grand opening – $400
• Cost for hiring Business Consultant – $3,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,000
• Cost for payment of rent for 12 month and renovation inclusive – $1,500
• Other start-up expenses including stationery and phone and utility deposits – $250
• Operational cost for the first 3 months (salaries of employees, fueling of the cars, and payments of bills et al) – $2000
• Cost for store equipment (cash register, security, ventilation, signage) – $300
• Cost of purchase of 3 used cars et al– $600
• The cost for the purchase of furniture and equipment (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $1,000
• The cost of launching a website – $300
• The cost for our opening party – $500
• Miscellaneous – $1,000

We would need an estimate of $15,000 to successfully set up a small scale but standard and accredited driving school business. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funds/Startup for Zebra Line® Driving School, LLC

Zebra Line® Driving School, LLC is a business that will be owned and managed by Banky Williams and his immediate family members. They are the sole financial of the business, which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $400,000 and soft loan from family members N100,000) and we are at the final stages of obtaining a loan facility of N1.5 million from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Zebra Line® Driving School, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our driving training services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Zebra Line® Driving School, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Rent a small office facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed vehicle to be used for training students: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with key players in the industry: In Progress

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How to write a business plan for your driving school venture.

Starting a driving school is a great idea because it provides an important service to those who need to learn how to drive safely and legally.

It also offers a great opportunity for entrepreneurs to make a profit while helping others.

Nevertheless, the first step is to develop a business plan.

A business plan is essential for any new venture, as it helps to provide a roadmap for success and ensure that all aspects of the project are considered. It can also provide a valuable source of information for potential investors.

In short, a good business plan will help ensure the profitability of your driving school .

What key details need to be in the business plan for a driving school? What is the recommended format? Which financials metrics should be part of it? How can I write a business plan in the most efficient way?

Stay with us: we'll tackle all these questions!

One last thing, you don't have to start your business plan from scratch.

Instead, you can download our editable business plan for a driving school and customize it to fit your needs.

How to craft an elaborate business plan for a driving school

Is a business plan recommended for your driving school.

Yes, you should create a business plan for your driving school.

Crafting a well-structured business plan will help you to:

• gain knowledge of the driving school market
• stay on top of trends and integrate them into your project
• uncover what makes a driving school thriving
• understand the driving education requirements, learner preferences, and license acquisition goals of students
• come up with a unique value proposition for your driver training academy
• compare and contrast competitor offerings
• find competitive advantages for your driving school
• find a business model that ensures a sustainable profit margin
• implement a well-defined and tactical action plan for long-term prosperity
• conduct a thorough risk analysis for the driving school, considering student safety and compliance with regulations

Our team has drafted a business plan for a driving school that is designed to make it easier for you to achieve all the elements listed.

How to outline a business plan for a driving school?

Your business plan incorporates a variety of useful numbers and data. There should be a clear structure, to make easy to read and digest.

When we designed our business plan for a driving school , we took care to arrange it appropriately.

The business plan has 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

Access relevant data and metrics for the driving school, assisting you in analyzing the opportunities and challenges within this industry.

Twice a year, we give this section a makeover to keep the data up to date.

2. Project Presentation

In the "Project" section, you can present your driving school, outlining the driver training programs you offer, qualified instructors, curriculum, learner support services, vehicle fleet, licensing assistance, and the unique value proposition that prepares new drivers for safe and confident road navigation.

At the end of this section, provide a brief introduction about yourself and your qualifications as a driving instructor.

Explain your commitment to providing safe and professional driving education, and how you plan to help individuals become confident and responsible drivers. Highlight your comprehensive driving courses, your patient teaching approach, and your dedication to equipping students with the necessary skills and knowledge to navigate the roads safely and pass their driving exams with confidence.

You'll find wording in our business plan. Customize it to fit your concept perfectly.

3. Market Research

Then, we reach the "Market Research" section.

In this section, you will find a market segmentation analysis for your driving school.

It includes a study of competing driving schools and emphasizes your school's comprehensive driver education programs and competitive advantages. A tailored SWOT analysis is also provided.

4. Strategy

Within the "Strategy" section, a detailed plan spanning three years is outlined, specifying the necessary initiatives to make your driving school highly profitable.

Also, you'll discover a marketing plan, a strategy to handle risks, and a completed Business Model Canvas.

5. Finances

Finally, you'll arrive at the "Finances" section, which displays the financial metrics and computations for your project.

How to elaborate an Executive Summary for a driving school?

The Executive Summary is like a quick overview of the business plan of your driving school venture.

Keep it within 2 pages, focusing only on the most important details.

The aim of this document is to make the reader want to explore your business plan.

In the Executive Summary of your driving school venture, provide answers to these questions: what services does your driving school offer? who is your target audience? are there other driving schools in the area? what funding do you require?

How to do the market analysis for a driving school?

Analyzing the market for your driving school allows you to gain insights into factors such as customer demands for driver training and education, competition within the education industry, and emerging trends in driver safety.

By conducting a thorough market analysis, a driving school can understand learner driver needs, provide comprehensive training programs, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a larger student base, improved reputation, and a prominent position in the driver education industry.

Here's what we've included in the "Market Research" section of our business plan for a driving school :

• key insights and trends in the driving school industry, including driver education methods, licensing requirements, and road safety initiatives
• a compilation of potential market segments for a driving school
• the competitive analysis
• the competitive advantages to build for a driving school

The key points of the business plan for a driving school

What's the business model of a driving school, business model of a driving school.

A driving school's business model centers around providing driver education and training services. The school offers instructional classes, practical driving lessons, and licensing assistance. Revenue is generated through tuition fees paid by students for courses, driving lessons, and licensing services.

The business model emphasizes employing certified driving instructors, ensuring a safe and structured learning environment, complying with relevant regulations, providing comprehensive driver education programs, and offering flexible scheduling options to accommodate different student needs.

Business model vs Business plan

Keep in mind the difference between "business plan" and "business model."

A business model outlines the way a company creates value, generates revenue, and operates.

In a business plan, you explain your business model utilizing a tool known as the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a driving school .

How do you identify the market segments of a driving school?

Segmenting the market for your driving school involves dividing your potential customers into different groups based on their driving needs, experience levels, and demographics.

These categories may include factors such as beginner drivers, license exam preparation, defensive driving courses, or specialized training for commercial drivers.

By segmenting your market, you can offer a range of driving programs and lessons that cater to each segment's specific requirements. For example, you might provide comprehensive driving lessons for beginner drivers, offer intensive courses to prepare students for license exams, deliver defensive driving courses to enhance safety skills, or provide specialized training programs for aspiring commercial drivers.

Market segmentation allows you to effectively target your marketing efforts, communicate your expertise, and deliver professional driving instruction that meets the unique needs of each customer segment.

In the business plan for a driving school , you will find a comprehensive market segmentation that will help you better understand your potential customers.

How to conduct a competitor analysis for a driving school?

Undoubtedly, you won't be the only driving school in your area. There are other schools providing driving lessons and training to aspiring drivers.

Thoroughly analyzing your competitors' strengths and weaknesses is crucial when creating a successful business plan.

Be aware of their weaknesses (such as lack of experienced instructors, inadequate teaching methods, or poor customer support).

Why should you pay attention to these factors? Because these weaknesses can impact the effectiveness of driving schools. By addressing these aspects, you can provide experienced and patient instructors, offer structured and tailored driving lessons, and create a safe and supportive learning environment, positioning your driving school as a trusted and reliable choice for acquiring driving skills and confidence.

It's what we call competitive advantages—building them is essential for a standout business.

Here are some examples of competitive advantages for a driving school: experienced and certified driving instructors, comprehensive driver training programs, personalized instruction and feedback, flexible scheduling, competitive pricing, positive student outcomes and success rates, efficient administrative support.

How to draft a SWOT analysis for a driver's ed?

A SWOT analysis can help identify potential opportunities, weaknesses, threats, and strengths of a driving school to inform decisions and strategies.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a driving school

The strengths for a driving school

S represents Strengths in SWOT, referring to the project's internal factors that contribute to its positive performance.

For a driving school, potential strengths could include experienced instructors, a wide range of courses, a convenient location, and a fleet of modern vehicles.

The weaknesses for a driving school

When we talk about the "W," we're talking about Weaknesses, which are the weaker parts of the project that need improvement.

For a driving school, potential weaknesses could include inadequate instructor training, lack of updated equipment, insufficient customer service, and limited online presence.

The opportunities for a driving school

The "O" in SWOT symbolizes Opportunities, indicating the potential advantages or positive factors that can benefit the project's progress.

In the case of a driving school, potential opportunities could include offering online classes, providing one-on-one in-car instruction, offering discounts for bulk lessons, and providing lessons for special needs drivers.

The threats for a driving school

The "T" in SWOT symbolizes Threats, indicating the potential risks or unfavorable conditions that the project needs to mitigate.

How to elaborate a marketing strategy for a driver's ed?

To engage customers and generate sales, you must have a marketing strategy in your business plan.

A driver's ed program can attract individuals seeking driver's education and training by implementing an effective marketing strategy that emphasizes the program's qualified instructors, comprehensive curriculum, and successful student outcomes.

Aspiring drivers won't choose your driving school without effective marketing; emphasizing your experienced instructors, comprehensive curriculum, and high passing rates is crucial.

Have you explored marketing approaches to attract customers to your driver's ed services? Consider offering informative content or resources about safe driving on your website or social media, collaborating with local schools or community organizations for driver's ed partnerships, and running targeted advertising campaigns to reach new teen drivers and their parents.

If you're lacking ideas for the marketing strategy of your project, don't worry.

How to build financial projections for a driver's ed?

A comprehensive business plan requires detailed financial information to be included.

In your business plan, you will have to make revenue projections for your driving school venture.

To be reliable, the revenue forecast needs to be directly applicable to the business context.

Our financial plan for a driving school is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.

Without a doubt, you'll need to come up with a basic budget for starting your driving school venture. Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis is an essential component of your financial plan, as it provides an indication of whether your driving school venture will generate profits or not.

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Checklist for Starting a Driving School Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a Driving School business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

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Home Business Time Management Strategies

It's tempting to sleep late or spend extra time reading the newspaper when you work from home. But since you're your own boss, you need to get started promptly and keep working on a regular schedule. Here are several suggestions: * Take action. Sit down at your desk, make up or review a "to do" list, and then begin with the most interesting task on the list.

* Set a deadline for yourself to complete a given project by a certain time.

* Bribe yourself by promising a reward if you accomplish a specific task. Once you get started, your work can develop a momentum that keeps you going all day. We've also found, however, that taking a break every few hours contributes to an increase in productivity and creativity. Set Specific Boundaries Even the most carefully constructed plans are vulnerable to interruptions and distractions. The most common ones you are likely to encounter fall into these three categories: * Household responsibilities. Don't let errands and household activities become a regular part of your workday. Cultivate the attitude that even though you are physically at home, you are mentally at work.

* Family and friends. Talking to your spouse, children or friends can potentially consume much of your time. Instead, work out a clear plan with your loved ones and get their support. Let them know when you will be working so they will avoid disturbing your concentration.

* Losing focus. Don't interrupt yourself with office minutia or extraneous phone calls. Set up your environment to help you stay focused on the job at hand. Put temptation out of sight as much as possible. If disruptions continue to be the bane of your workday, consider relocating your office to a different area of the house or changing your office hours, perhaps working after the children are asleep or early in the morning before other activities have started. Make Time for Your Private Life As your own boss, it's also easy to become a workaholic and inadvertently neglect your personal life, family and fun. Follow these recommendations to avoid burnout and depression from undertaking too much work: * Set up a firm schedule. Establish a fixed stopping point every day and do not compromise on this except for emergencies. If needed, develop a closing ritual such as a walk around the block or taking a class to make sure you get out of the office at a set time.

* Protect your free time. Make sure clients know your work hours, and do not take calls or allow business visitors to "drop by" at any hour.

* Establish minibreaks. Set aside five to 15 minutes a day to "do nothing." Spend that time doing something you enjoy such as gardening, playing with a pet, or sitting in the sun. If you tend to overwork, it is crucial to develop new values that support a healthier and more balanced, productive and secure life. Never underestimate the therapeutic effects of relaxing on a regular basis. Use Technology to Streamline Your Operations Home-office technology can streamline many of your most time-consuming administrative tasks -- and save you money. Here are a few examples: * Use the templates that come with your word processor for standardized documents such as fax cover sheets and invoices.

* Learn to rely on the spell checker, grammar checker, dictionary and electronic thesaurus features that are part of many software packages to enhance the accuracy and quality of your business documents.

* Scan names, addresses and phone numbers directly from business cards into your computer using a card scanner.

* Use special preprinted papers from companies like Paper Direct (800/APAPERS) and Queblo (800/523-9080) to produce attractive customized flyers, business cards, presentation folders, brochures and newsletters quickly. In addition, many kinds of technologically-advanced equipment are available that enable you to speed up daily tasks. These include programmable telephones, high-speed printers, electronic postage scales, electric staplers, letter-opening machines, letter folders and dictation equipment.

Whether you manage a factory, wholesale outlet, retail store, Service shop, or are a builder, you will need to sell. However good your product is, regardless of what customers think of this, you must sell to survive. Direct selling approaches are through private sales efforts, Advertising and, for many companies, exhibit - including the styling and packaging of the item itself - in windows, at the establishment, or both. Establishing a good reputation with the general public through courtesy and special services is a direct process of selling. While the latter shouldn't be neglected, this short discussion will be restricted to direct selling methods. To establish Your Company on a firm footing requires a great deal Of competitive personal selling. You may have established competition to conquer. Or, if your idea is new with little if any competition, you've got the additional problem of convincing people of the value of the new idea. Personal selling work is almost always necessary to achieve this. If you aren't a fantastic salesperson, seek an employee or asociate who is. Another way to create sales is by marketing. This may be achieved Through papers, shopping newspapers, the yellow pages section of the telephone directory, along with other published periodicals; radio and tv; handbills, and direct mail. The media you choose, in addition to the message and kind of presentation, depends upon the particular customers you wish to reach. Plan and prepare advertisements carefully, or it will be unsuccessful. Most media are going to have the ability to describe the features of their audience (readers, listeners, etc.). Since your first planning described the characteristics of your potential customers, you need to match these features with the media audience. If you're selling expensive jewelry, don't advertise in high school newspapers. Should you repair bicycles, you probably should. Advertising can be very costly. It Is a Good Idea to place a limitation upon An amount to spend, then remain within that limitation. To help you in deciding how much to invest, study the operating ratios of similar businesses. Media advertising salespeople will allow you to plan and also prepare ads for you. Make sure you tell them your budget limits. A third method of sparking sales is successful displays both in Your place of company and outside it. If you've had no prior experience in display function, you will want to examine the topic or turn the task over to someone else. Watch displays of other companies and read books, trade publications, and the literature provided by equipment manufacturers. It may be wise to hire a screen expert on your opening screen and special occasions, or you may get the services of one on a part time foundation. Much is dependent on your type of business and what it takes. The appropriate number and types of marketing campaign to utilize vary from business to business and from owner to owner. Some businesses prosper with low-key revenue efforts. Others, like the used-car lots, flourish on aggressive, hoop-la promotions. In any event, the significance of successful selling can't be over-emphasized. On the other hand, don't Eliminate sight of your Key goal - to Make a profit. Anyone can produce a large sales volume selling dollar bills for ninety bucks. But that won't last long. Keep control of your costs, and price your product carefully. Record Keeping. 1 essential element of business management is the keeping of adequate records. Study after study shows that many manager failures can be attributed to insufficient records or the owner's failure to make use of what information was available to him. Without records, the businessperson can't see in advance that way the business is going. Up-to-date records may forecast impending tragedy, forewarning one to take steps to prevent it. While additional work must maintain a decent set of records, you will be more than paid for the effort and cost. If You Aren't prepared to keep adequate records - or have somebody Keep them for you - you shouldn't try to run a small business. At a minimum, records are needed to substantiate: 1. Your returns under taxation laws, including income tax and social Safety laws; 2. Your request for credit from equipment manufacturers or even a loan From a bank; 3. Your claims about the company, in case you wish to market it. However, most important, you want them to run Your Company successfully And to raise your profits. Having a decent. Yet simple, accounting system you may answer these queries as: How much business am I doing? What are my expenses? Which appear to be too large? What is my gross Profit margin? My net profit? How much am I piling in my charge business? What is the condition of my operating capital? How much money do I have available? How much in the bank? Just how much do I owe my Suppliers? What is my net worth? That is, what is the worth of my ownership of The enterprise? What are the trends in my Receipts, expenses, gains, and net value? Is my financial situation improving Or growing worse? How can my assets compare with what I owe? What's the Percentage of return on my investment? How many cents out of every dollar of Sales are net profit? Answer these and other questions by preparing and studying balance sheets and profit-and-loss statements. To do this, it's Important to record information regarding trades as they occur. Maintain This data in a detailed and organized fashion and you will be able to answer the above questions. You will also possess the answers to such other vital questions About your company as: What products or services do my clients enjoy best? Next best? Not at all? Can I take the merchandise most often asked? Am I Qualified to render the services they need most? How a Lot of my charge Clients are slow payers? Shall I change to money only, or use a charge card Bill program?

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Sample Driving School Business Plan

Driving school business plan sample.

Like any other business venture, starting a driving school must be approached with objectivity, predicated on determining the viability and sustainability of the school, especially as pertains to it bearing profit and whether or not; it can be replicated in a seamless manner.

Is a driving school tutorship business viable? Statistics definitely point in the direction of profitability. For example, in the U.S.A, there are over million vehicles and articulated trucks plying her roadways, on a daily basis. In addition, the country’s regulatory agencies conduct/supervise over 1.6 million tests relating to driving mastery/knowledge of vehicular and road traffic rules and regulations.

In Nigeria, there are close to 14 million vehicles on her road network. Each day, appreciable numbers attain the legal age stipulated by law, to drive (or own) a vehicle. These numbers show a ready market of unlearned would-be drivers, who must receive the necessary education and conditioning, to ensure their safety and the wellbeing of others, while they operate a vehicle on the expressway.

Here is a sample business plan for starting a driving school.

1. BECOME A CERTIFIED DRIVING INSTRUCTOR

The saying goes that you cannot give what you do not have. It becomes imperative that the founder of a teen car driving school should be thoroughly acquainted with the finer nuances governing the operation of a vehicle on the highways.

This will include one obtaining all relevant certifications and documents detailing experience and compliance with all the laws and codes in force.

As a consequence, entrants into the school will feel more assured that that they are in capable hands.

2. HAVE A PROPER BUSINESS PLAN AND OBTAIN ALL RELEVANT LEGAL PAPERS

Every business needs a road map for its direction, both in the short and long terms. So does a car or truck driving school. A business plan articulates the vision and mission statements of the business, offers analysis of forecasts for growth, makes room for the competition, and hust as importantly, it can serve as the catalyst for further investment from interested parties, such as angel investors.

In addition, even the cheapest driving schools in most countries are highly regulated, so the business must set out to obtain relevant status as an entity that can conduct business transaction with the public.

3. HAVE A FUNCTIONAL DRIVING SCHOOL VEHICLE

The tool of one’s trade must be readied at all times. It cannot be emphasized enough provisions must be made for at least one functional vehicle, to teach prospective candidates with, keeping in mind how big or small one intends to kick- start the business.

The vehicle need not be the trendy type; a small cost effective model will serve just the same purpose. If there are readily available funds, then you can throw into the mix, the use of both the manual and automatic transmission models, so as to give your students the wholesome experience.

4. HAVE A FLEXIBLE TEACHING SCHEDULE

The number rule of business is that the customer needs/wants must be prioritized. Hence, make adequate preparations to meet with specific clients on their own terms and conditions.

This might entail you conducting classes outside your stated work schedule and at locations other than where you have designated. As a fledging business that is trying to find its feet, accommodating such requests more often than not, opens the doors of opportunity for more clientele, and consequently, more income for the business.

5. CONSTANT ADVERTISEMENT IS ESSENTIAL

For your driving school to meet its aims and objectives, especially starting out, it is imperative that your target audience is aware of the services that the school offers. If there are promotional offers, freebies etc., these extras must be publicized through cost-effective means, in order to generate the traction that the best driving school requires to break even. 6. RENDER BESPOKE SERVICES WHEN NEEDED

To become a certified driving school instructor, you will learn to understand that your relationship with clients should not end with the completion of the driving course. Be proactive and ask questions.

Will your candidates need to get a good deal when buying a vehicle? Will the person require assistance in obtaining a learner’s permit? Or will he/she need help in receiving further lessons before taking the relevant qualifying exams? If you have any extra capabilities, rendering such assistance beyond the classroom, in matters still related to driving can leave a positive impression on your clients, about your business.

Especially when you consider that most businesses thrive on strong and consistent referrals, from satisfied customers, you should think of starting a cheap public and student driving school business today.

DRIVING SCHOOL BUSINESS PLAN EXAMPLE

This article focuses on a driving school business plan sample, specifically targeting entrepreneurs with interests in this area of transport business, who have little or no knowledge on the steps involved in writing a good one.

Due to the vital nature of this document to the survival of any meaningful business venture, we shall be following a step-by-step procedure in writing out this sample.

Executive Summary

Our Range of Services

Our Mission

Market Analysis/Trends

Target Market

Competitive Advantage

Revenue Source

Sales Projection

Payment Channels

Publicity and Advertising Strategy

To be located in Austin, Texas , Auto Drive LLC is a driving school that will be teaching driving lessons to clients who want to learn to drive and also the conduct of a re-training program especially to professional drivers to help them adapt to international standards in driving. These will be possible through the use of state-of-the-art training equipment to ensure that our clients are given the very best of exposure to every day driving conditions.

We will also continually update our knowledge and the teaching process to meet up with current industry trends, so as to ensure that only the best is offered to our highly esteemed clients.

We offer a wide range of driving tutoring related services to our clients that include the conduct of refresher courses to professional drivers, teaching our clients how to drive trucks, cars, the hire of professional drivers to organizations or clients in need of such services and also, the sale of car safety devices to ensure that clients, while driving have peace of mind. Also, we will help our clients to secure their driving licenses once they are qualified.

Our vision at Auto Drive LLC is to be among the foremost driving schools within the state of Texas, and to be among the top highly recommended driving schools. This will be achieved to the provision of premium driving schools services to our esteemed clients who after being satisfied with our services will be encouraged to tell others about us.

We also have the vision of being among the top government approved driving schools.

At Auto Drive LLC, we are driven by a passion to become the destination of choice by both new and professional drivers who will be seeking for an update to their driving skills and knowledge. Also, the services offered will be tailored in a way that there will be increased revenue generation without an added financial burden to our clients.

The current trends within this industry include the provision of additional driving related services such as the provision of professional drivers. This is a strategy aimed at increased revenue generation through diversification of services rendered. Also some driving schools offer executive classes aimed at providing how training to high net-worth individuals who might prefer home lessons.

Research has shown that the faster and easier clients are able to learn how to drive, the happier and positive they are about the ability of a driving school to teach. This has resulted in increased client base for many driving schools who have exploited these findings.

Our target market spreads across a wide range of sectors and individuals. Some of these include corporate bodies in need of professional drivers, need for document renewal by car owners, clients who just turned 18 and want to learn driving, prospective professional drivers, clients who have just acquired a car, but have no knowledge on how to drive. These and mainly our target markets which we will be concentrating our efforts on.

The advantage we have over our competitors offering similar services is our location. We are strategically located between the central business district and the largest residential estate within the state of Texas. This gives us a huge advantage over our competitors because of the huge traffic within this area. This automatically results in more client visits compared to other competitors in other less populated areas.

Our workforce is another area of our strength. They have been carefully selected, with years of experience within this field. Our workforce is highly motivated through increased remuneration packages and other benefits to ensure that they commit their best effort to our business.

Our source of revenue will primarily come from the services offered to clients. This includes the fees paid from driving lessons taught, the hiring of our professional drivers to both individuals and corporate bodies, and the processing fee for driving licenses.

With recent survey conducted within the industry, we have come up with a sales projection that will see us realising and maintaining a healthy sales and profit growth within the first 3 years of commencement of business. However, the criteria used discounts factors that include natural disasters and economic downturn/recession. This is summarized in the table below;

• First Year $220,000
• Second Year $401,200
• Third Year $780,000

The payment channels used will include a wide variety of payment options. This is target specifically at our clients, to ensure they do not have to be worried on which payment option to use. They are given freedom of choice on the payment option most suitable to them.

Among these are; the use of POS machines for payment, acceptance of cash payments, credit card, and mobile money transfers among other options.

The publicity and advertising strategies to be used will be broad based. This will include the use of both print and electronic media options, social media platforms, fliers and handbills, and building a website for our company.

This driving school business plan sample is aimed at providing a guide for entrepreneurs with little or no knowledge on how to write a good driving school business plan.

All they have to do is simple brainstorm, while using the procedure provided within this article in writing their own unique business plan. The information provided here are only for illustrative purposes only, and represent no real business concern.

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Driving School Business Plan Sample

Published Apr.18, 2018

Updated Apr.22, 2024

By: Jakub Babkins

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Table of Content

Do you want to start driving school business?

Are you thinking about starting a driving school ? The biggest advantage of starting this business is that you can start it with lower initial investments as compared to other businesses and can make it extremely profitable, provided that you plan and execute it successfully. But there are a lot of things which need to be considered before starting this venture.

The first thing is how to secure the license and permits for starting a driving school. In addition to that, you should also consider whether you will purchase the required cars or procure them on the lease. So, the first step you should take is to develop a comprehensive business plan for driving school covering all aspects of your business.

The business plan will not only help you in startup but will also form the basis of your company’s future policies. So, for assisting you with writing an effective business plan, here we are providing the business plan for a driving school business startup named ‘Star Driving School’.

Executive Summary

2.1 the business.

Star Driving School will be a licensed and insured driving school in Manhattan that will mainly provide private and commercial driving education to its customers along with other related services for business . The business will be owned by Mark Gill. Mark is an MBA from Harvard and has served in various managerial positions at various driving schools in the United States that’s why he knows everything about how to open a driving school business .

2.2 Management

The company will hire a staff comprising of trainers, assistants and sales executives, all of which will be trained for one month prior to onboarding.

2.3 Customers

Star Driving School will be a licensed driving school where we will offer driving classes for people belonging to all age-groups along with specialized classes for professional drivers.

2.4 Target of the Company

The business targets are to balance the cost of a startup within the next year of launch and to become the best driving school in Manhattan. Our sales and revenue targets for next three years are summarized in the chart below:

Company Summary

3.1 company owner.

Star Driving School will be owned by Mark Gill. Mark is an MBA from Harvard and has served in various managerial positions at various driving schools in the United States.

3.2 Why the Business is being started

Mark has an entrepreneurial mind and by starting a driving school business he aims to make profits in this industry.

3.3 How the Business will be started

Star Driving School will be located at a ten minutes’ drive from the main residential district of Manhattan. In addition to the usual inventory, the company will initially procure 10 cars with varying engine capacities, 3 minibusses, and 2 medium-sized commercial trucks. All vehicles will be procured on lease for a duration of 5 years after which the leasing contract will be renewed. The costs for startup are as follows:

The startup requirements are as follows:

Services for customers

Before you write a driving school business plan, you must decide on what services will you provide to your future customers. It will also help you to acquire permits and license from the local governing bodies. Star Driving School will be a licensed and insured driving school in Manhattan that will mainly provide private and commercial driving education to its customers along with other related services. Our main services include:

• Driving classes for all individuals aspiring to learn car driving
• Special driving classes for professional drivers aspiring to learn bus and truck driving
• Short driving refresher courses
• Advisory and consultancy services for helping students acquire driving licenses and car documents

Marketing Analysis of driving school business

The most important component of a driving school business plan is its accurate marketing analysis because it decides whether a startup in this industry will become a success or end in failure. That’s why an accurate marketing analysis must be carried out before developing the business plan for driving school.

If you have no idea about how to start a drivers Ed school you can take help from this sample template. But if you are starting on a large scale then it is better to seek the help of marketing experts. A successful marketing analysis will tell you which region or area will be most suitable to open driving school business and will also help you later in the estimation of driving school start up cost .

5.1 Marketing Trends

There are more than 8,000 driving education businesses associated with the Driving Schools Association of the Americas. Out of these 8,000 institutes, there are 6,000 professional driving schools. The number of driving education institutes has constantly increased over the recent years and is expected to increase at the same rate for the next few years. Considering these stats, we can establish that any business plan for driving school can become extremely profitable provided that you plan it successfully.

5.2 Marketing Segmentation

Our target market is the residential community living nearby at the 10 minutes’ drive from our office. The community consists of all types of people from varying backgrounds. There are currently more than 738,000 households in Manhattan out of which 17.1% have children under the age of 18 living with them, 25.2% are married couples living together and 10.9% are persons with 65 years of age or older. Our experts have identified following target groups for our services:

The detailed marketing segmentation of our target audience is as follows:

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5.2.1 beginners:.

The first group of our customers comprises of those teenagers who just turned 18 years of their ages and want to learn how to drive. These beginners are mostly high school students.

5.2.2 Learners:

The second category includes those people who are in the possession of a vehicle and need a license to hit the road. These learners will be subjected to proper driving training and will also be helped with acquisition of driving licenses and car documents.

5.2.3 Professionals:

The last category includes commercial drivers or those people who want to pursue a career in driving by learning bus or truck driving. This group will be subjected to vigorous training and special road safety education. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our driving school business plan targets are:

• To become the best driving school in Manhattan within next 5 years
• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

Product pricing is also one of the main deciding factors in the success of a startup that’s why we have priced our services in slightly lower ranges (10% less) as that of the prices offered by our competitors.

Like marketing analysis, sales strategy for business is also an important component of driving school business plan so it must be thought through before you think about how to open a driving school business .

6.1 Competitive Analysis

There are thousands of established driving schools in the United States and it is not easy to survive and excel in such a competitive environment. That’s why you need to come up with something different before you start a driving school business . Our competitive advantage lies in the power and dedication of our team. We have the best team of experienced trainers who are willing to go to any limit for ensuring customer satisfaction. On top of that, our prices are very reasonable and comparatively lower than most of our competitors, thus giving us a clear advantage over other competitors.

6.2 Sales Strategy

We will attract our customers towards us through various efforts, such as:

• We will advertise our driving school in magazines, newspapers and social media
• We will offer discounts on the membership for the first three months of the launch
• We will arrange seminars and awareness sessions on the importance of road safety in various educational institutions which will also promote our company

6.3 Sales Forecast

Our sales are forecasted in the following column charts:

The detailed information about sales forecast is given in the following table:

6.4 Sales Monthly

6.5 sales yearly, we had a great experience with ogscapital.

We had a great experience with OGScapital. They were quick, on top of the BCP, and got us exaclty what we needed. We also had an issue with completing a task in a certain time required and they were nice enough to help us out and allow us an additional week. Thank you Alex for all your help!

Personnel plan

Personnel plan is also an important component of a driving school business plan, so make sure to develop it before thinking about how to start a driving school business .

7.1 Company Staff

The company will initially hire the following staff:

• 1 General Manager for managing the overall operations
• 2 Administrators/Accountants for maintaining financial records
• 4 Sales Executives responsible for marketing and discovering new ventures
• 10 Trainers for providing driving training to members
• 2 Assistants for undertaking day-to-day tasks
• 1 Front Desk Officer for acting as a receptionist

7.2 Average Salary of Employees

Financial plan.

The last thing to do before thinking about how to start your own driving school is to develop a financial plan outlining the development of your company over the next few years. The financial plan of Star Driving School is as follows.

8.1 Important Assumptions

8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Driving School Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as e-learning business plan , business plan for a karate school , business plan for language school , martial arts business plan , preschool business plan , martial arts school business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

One thought on “ Driving School Business Plan Sample ”

Great write up! The link to Driving School Business plan pdf links instead HospitalBusinessPlan.pdf, kindly correct.

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How to Write a Driving School Business Plan

In this article, we discuss components of most business plans, according to the U.S. Small Business Administration, tailored to your driving school’s needs.

Executive Summary

Your readers, creditors and investors, want to know why your driving school will succeed. Your goal is to show that you are a good investment. For this reason, the Executive Summary may be the most important section in your business plan.

Here, you give your reader a snapshot of where your company is and where you want to take it. Show them why your driving school will thrive. Typically, entrepreneurs write this after they’ve written the rest of their business plan.

If your driving school is established, include such information as a Mission Statement, Growth Highlights, and a Summary of Future Plans.

If you are just starting out on this business adventure, focus on your background and why you decided to open your school. Show your reader you’ve studied the market and that you’re bringing a unique approach.

Company Description

After the Executive Summary, give your readers a more grounded view of your business. In the Company Description, you can quickly communicate how your driving school stand out.

This section is essentially an extended elevator pitch for readers and potential investors. Tell them who your customers are as specifically as you can, and explain your competitive advantages. For example, offering behind-the-wheel training, classroom training, and road tests may make you more competitive than many other driving schools in your area.

Market Analysis

After your pitch, your reader will want to see proof to back it up. The Market Analysis section is where you can describe the local market to explain your insights. Here, you have an opportunity to show your reader why your business matters.

Give them an overview of the market. They want to know how big it is and how fast it has historically grown. They want to hear about emerging trends in driving school education. Being knowledgeable will show them how you will win over your target consumers and how much market share you can gain.

Give them this information and breakdown your pricing structure. Tell them about your competition and tell them about how the government regulates driving schools. Demonstrating expertise will make your readers confident in you.

Organization & Management

After you’ve shown them you have a driving school that’s right for the market, you must show them how you’ll bring it to life and keep it moving.

Great people make a great driving school. This section should show your readers how your company is organized, and who owns it. They want to know about you and your team because that will help them see where your driving school is headed.

A simple organizational chart will show them the basic structure of your business. Provide as much information as you can about the owners and the management team. Show the reader why your driving school is unique and why it will succeed.

Service or Product Line

Once they see the expertise and experience behind your driving school, you can jump into the strategic nuances of your product. Explain the benefits your students, and potential students, gain from your school. Describe the scope of your services.

When you make these considerations, you must decide whether or not you will buy cars for your school, or whether your instructors will provide their own vehicles for instruction. There are positives and negatives to each decision.

If you buy cars, you have complete quality control over the vehicles. You can install a secondary brake system, instructor perspective mirrors, and even a steering wheel for instructors to keep your students as safe as possible. You can be sure your vehicles have the proper insurance for student drivers.

While these safety perks have huge marketing value, they are also a large upfront investment. Allowing your instructors to use their own vehicles can reduce your school’s initial costs. You may not have the same credibility that you have when you own your own fleet of cars. You will have to make sure your team is properly insured, which is more administrative work. But you can still provide your students with the best instruction around.

You must also decide the scope of your services. Some driving schools offer behind-the-wheel training, and nothing else. Others specialize in classroom training. And some offer behind-the-wheel training, classroom training, and road tests. What does your school offer? Explain the reasoning behind your choice.

Marketing & Sales

Once your reader understands your product, they’ll want to know how you’re going to generate customers. You need to explain how you’re going to penetrate the market and build a customer base. Sales forecasts will be heavily influenced by the quality of the driving school’s marketing.

Great marketing brings people to you. It is a mirror that helps people see themselves as they want to be. It is simply helpful. It educates your consumer and begins the sales conversation. You want to show your reader how you will make it easy for your customer to choose you by sharing your integrated marketing plan.

Funding Request

Based on the scope of your driving school, you may need funding. Tell investors and creditors how much you need now and how much you’ll need over the next five years. Let them know how you will use the funds. De-risk their investment by providing financial situational plans for the future. For instance, you can offer a debt repayment plan, or you may plan to be acquired.

Financial Projections

With the information above, you should be able to project how much money your driving school will make over the next five years. If you are already in business, tell your reader how your company performs.

How much money you make depends on the size of your market, the scope of your services, and your marketing strategy. Make sure you explain how these factors play into your projections.

Make sure your projections match financial requests. If you make an assumption in your projections, explain it.

Ultimately, you have to show creditors and investors why your business matters. By knowing your market, building a solid team, and investing in marketing, they see you as a safer bet.

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• How To Protect Your Driving School From An Instructor Who Leaves To Compete With You - April 10, 2018

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How To Protect Your Driving School From An Instructor Who Leaves To Compete With You

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Sample Project: U2 Driving School

This is example PRINCE2 project using Trello and the “PM for Trello” Chrome extension created by Frank Turley. The objective is to give you an example how a simple PRINCE2 project and help bring PRINCE2 to life.

Note: You need to install this FREE Chrome extension to use this sample PRINCE2 project.

After you install the Chrome extension, you can access the U2 Driving School sample project in Trello .

The following are reviewed in this sample project:

• Product description
• Product quality criteria
• Hours: Estimated and consumed per product, stage and project
• MoSCoW prioitization
• Document & product approval cycle
• PBS using a simple product list
• Stage planning using Trello lists e.g. Startup. Stage, 1, …..
• Assign people to products
• Visualisation – project overview
• Export project status data to Excel