an essay about a business idea

How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

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How to Write a Business Essay: an Ultimate Guide

Table of Contents

Writing an essay can be boring. A lot of essays are basically the same thing over and over again. You write an introduction, then you write your supporting paragraphs, and then you create a conclusion. Overall, the process is not a lot of fun, and you can often feel as though you are simply going through the motions for the sake of churning out extra work. But since you have to write an essay, it’s worth considering the many ways that you can make the process faster and easier. In this ultimate guide, we’ll discuss the best way to write a business essay so you can get through the process faster and with relatively little trouble.

It might seem obvious, but the first thing you need to do when you write an essay is to read the essay question. You need to be sure you understand each part of the essay question and how the parts of the question work together. You would be surprised how many students only glance at the question and then write a paper that only partially addresses the assignment. You don’t want to lose points because part of your paper isn’t on topic. If you find any parts of the paper that you don’t understand or that require explanation, be sure to contact your instructor for clarification before you start writing.

Read the essay rubric

These days, most essays have a grading rubric included with the question. A grading rubric is like a cheat sheet for writing your essay. When you review the essay rubric, you’ll see exactly how your instructor will grade your paper and what your instructor will be looking for. When you write your paper, you will therefore know exactly what to include and how to write about it in order to maximize your points—and you’ll also see what you can spend less time on because it won’t contribute to your overall grade.

Make friends with your library

Many students automatically turn to search engines like Google in order to research their papers, but this is not the most effective way to find high-quality business sources for your paper. Instead, take advantage of your library’s databases. Your college or university library will likely have dedicated business databases that collect high-quality academic articles on business topics. Using these resources in your paper will make your essay stronger and more effective, and it will put your paper on a solid academic footing.

Compile your sources before you write

Many students use the start-and-stop method to write their papers, composing a sentence or two and then stopping to look up more information in order to keep going. This, however, is an inefficient way to work. A better way is to read through your research sources before you start and copy into a separate file a series of quotations and facts that you might use in your paper, creating in-text citations and reference list entries for each before you start. Doing so will make sure that you don’t have to stop for research and have a ready bank of pre-cited material to work with as you write.

Outline before you write

Outlining is an important skill that will both save you time and improve the quality of your essay. Take time before you write to lay out your paper from beginning to end. Start with your thesis statement and carefully lay out the body paragraphs with a topic sentence, supporting details (including research, quotes, and citations ), and a closing paragraph . Plan your transitions to link paragraphs together. Any amount of outlining can be helpful, but the more effort that you put into outlining at this stage, the easier it will be to write your paper, and the less likely it will be that you get stuck in a tangent that goes nowhere or meander into a point that requires you to change your thesis and revise you whole essay.

Remember to revise and proofread

When you finish the draft of your paper, you aren’t done yet. The first draft is rarely the finished product. You should always set aside time to read your work back and to make revisions to make it clearer. You also need to carefully proofread for mechanical grammar, punctuation, and syntax issues to ensure that your paper is as close to perfect as possible. You don’t want to leave points on the table because your paper had easy to fix minor spelling or grammar errors.

Consider professional writing help

Another great way to get your paper done quickly is to seek out custom professional help from an essay writing service with academic experts. An online writing company such as this can create business papers for college students and deliver them fast. When you utilize professional writing assistance, you can receive a custom-written essay that can serve as a great model to help you understand how a professional would approach your business topic and organize and develop an essay to address your assignment. Using a model such as this can save you time and effort as you work on your own paper, allowing you to focus on the learning process more than the mechanics of academic essay writing.

Join the thousands who have sharpened their business writing skills with our award winning courses.

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How to Come Up with an Innovative Business Idea

• 21 Jul 2020

Entrepreneurship is the pursuit of opportunity beyond currently controlled resources. By definition, entrepreneurs seek to fill a need in a new way.

For aspiring entrepreneurs, however, generating strong, novel business ideas can be challenging.

If you’re interested in being an entrepreneur , brainstorming ways you can satisfy needs and solve problems is a good place to start.

Remember the golden rule of brainstorming: There are no bad ideas. As your thoughts flow, jot them down so you can later prune the list to focus on your strongest concepts.

Here are some thought-starters for coming up with innovative business ideas and examples of how entrepreneurs have used them to build successful companies.

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How to Come Up with a Business Idea

Is there an easier way.

One place to start brainstorming potential business ideas is by asking yourself, “What task can I make easier?”

A common denominator for successful businesses is their ability to fulfill customer needs . In this case, the need is to create a product or service that makes people’s lives easier.

Related: How to Identify an Underserved Need in the Market

The most innovative businesses have flourished from simple ideas. For example, HelloFresh has taught people how to cook and provided tools to prepare meals more efficiently. It started with a need to make meal planning and grocery shopping easier. By preparing meal kits that directly fulfill busy people’s needs, this idea has seen major growth.

Check out our video on how to come up with innovative business ideas below below, and subscribe to our YouTube channel for more explainer content!

This method of creating a product to fill a need can be viewed through the lens of Harvard Business School Professor Clayton Christensen’s jobs to be done theory , which he presents in the online course Disruptive Strategy .

“A ‘job to be done’ is a problem or opportunity that somebody is trying to solve,” Christensen says. “We call it a ‘job’ because it needs to be done, and we hire people or products to get jobs done.”

Look for these kinds of opportunities in your own life. Every “job” presents an opportunity to create an easier way to get it done.

By centering your business plan on a particular need, you can increase your chances of building a profitable business.

Related: Jobs to Be Done: 4 Real-World Examples

Can I Make This More Accessible?

There are many useful products and services that aren’t readily available to the entire market, creating an opportunity to produce a similar, more accessible product offering.

The founding of Airbnb by Brian Chesky and Joe Gebbia is an example that HBS Professor William Sahlman uses in the online course Entrepreneurship Essentials .

“Chesky and Gebbia observed how hard it was to find housing during big local events,” Sahlman explains. “They decided to list online three air beds in their apartment for people coming to San Francisco for a design conference.”

From there, they added a third member to their founding team, Nathan Blecharczyk, who built the platform for connecting people with spare rooms to travelers needing a place to stay. They called it AirBed and Breakfast, which later became Airbnb .

Chesky and Gebbia noticed hotel rooms weren’t easy to book during large events, recognized a business opportunity, and devised a solution to fulfill a need for accessible, short-term lodging.

There are countless industries and companies whose offerings are inaccessible to certain market segments or during specific periods. Consider how you might fill those needs.

Related: 10 Characteristics of Successful Entrepreneurs

What Can I Improve About This?

For every successful product offering, there's a multitude of ways to make it better. Think of companies you admire and imagine how you could improve their products. As you do so, consider the following four factors.

1. Delivery Process

Your business idea doesn’t have to be entirely new—it just has to fill a need. If you can identify a more convenient way of delivering an existing service, it could be an opportunity for your business.

Uber is used as an example in Entrepreneurship Essentials . Taxis have existed for decades, but Uber delivered its services in a new, innovative way by linking drivers in their own cars to customers via an app.

This example also shows there are no limits to what type of business you can create. Your business’ ability to fulfill a need will matter more than whether it’s a brick-and-mortar or online business.

Related: 3 Effective Methods for Assessing Customer Needs

2. Location

One of the simplest improvements to a product or service is bringing it to a new location.

Returning to the Uber example in Entrepreneurship Essentials , ride-sharing company Didi was founded in China—a location Uber hadn’t yet reached. Didi used a similar platform and model as Uber but filled a location gap Uber had left open.

What products, services, or concepts have you experienced in other places that you’d like to bring to your community?

One improvement that can make a significant impact is cost. Determining how to make a high-quality equivalent to a leading product and offer it for a fraction of the price has great potential.

Home security brand Wyze was founded using this logic. After four ex-Amazon employees discovered they could produce high-quality security cameras and sell them for one-tenth the cost of leading competitors, they sold one million security cameras in their first year as a company.

It takes testing to ensure product quality isn’t sacrificed for a lower price, but finding a way to reduce the cost of an in-demand item could jumpstart your entrepreneurial journey.

4. Customer Experience

Taking an existing offering and improving the customer experience for all or a segment of the market can be a valuable way to fill a need.

One example of an organization that’s done this well is Wanderful , a platform that, similar to Airbnb, connects travelers to locals who can offer lodging and travel advice—with the provision that all users are women.

Beth Santos, founder and CEO of Wanderful, noticed that female solo travelers made up 11 percent of the travel industry , which failed to take into consideration the safety, gender norm, and cultural concerns of women traveling alone.

She improved this experience by creating a network of women that can be tapped into for lodging, travel advice, or just a friendly face in a new location. Wanderful has since expanded its mission to give female and non-binary travelers voices in the travel industry through conferences, communities, and recognition programs.

If there’s an opportunity to improve the experience of a specific group of people, act on it and see where the opportunity leads.

Related: 6 Questions to Ask Before Starting a Business

Is It Time to Pivot?

When starting a business, you may need to pivot from your original idea as new needs arise in the market.

For instance, Jebbit , a tech startup that originally offered a platform to pay students for the advertisements they watched, saw a rising need for privacy and consent in the consumer data space. It pivoted to create a platform for secure, declared customer data.

Another instance in which it makes sense to pivot is during technological evolution.

In Disruptive Strategy , Christensen explains that technological advancements can be either sustaining or disruptive innovations , depending on how they impact your company.

Take Netflix : The service was created to allow people to watch movies without going to the video store and accomplished this by mailing DVDs to customers’ homes with prepaid return envelopes.

When streaming came on the scene in 2007, Netflix implemented the new technology into its business model and has continued to adapt as it’s evolved. Because Netflix was able to adopt new technology to continue serving its customers, streaming was a sustaining innovation.

In the case of video store Blockbuster , streaming was a disruptive innovation that it tried but couldn’t affordably adopt. It ultimately led the business to shut down.

When technological advancements arise, think of how your current business model could shift to use innovation as a sustaining force.

More Examples of Innovative Business Ideas

As you think of ideas for businesses, take inspiration from the world around you. Analyze the foundational needs other businesses have fulfilled for society and how they’ve adapted to what customers want.

Remember: As a future business owner, it’s critical to understand your company’s core mission. Focusing on that can help align your startup ideas and provide a greater chance for success.

To gain even more insight and inspiration, consider the following examples, which show how diverse your business model and mission can be.

Notarize , the first online platform for legally signing and notarizing documents is just one example of an online startup that discovered an overlooked need. For many, it’s a hassle to find a notary public to sign a document in person. This prompted Pat Kinsel, founder and CEO of Notarize, to make this difficult, but necessary, task more convenient.

"It really struck me that notarized documents are often some of the most important things people sign, and yet, we have this system that’s 100 years old," Kinsel said in an interview with Inc .

Kinsel designed the Notarize app to connect people to licensed notary publics via video chat so they can see their documents signed in real time.

This need for notarized documents seemed to be a common, but overlooked, need for many professionals. By thinking outside the box, Notarize seized a business opportunity and brought it to its fullest potential.

The development of Starbucks under former chairman and CEO Howard Schultz is another example that highlights how to efficiently choose locations for your brick-and-mortar.

“Schultz admired the sidewalk coffee shops he’d visited in Italy and decided he would introduce the same basic idea in the United States,” Sahlman says in Entrepreneurship Essentials. “That venture became Starbucks.”

Now, it’s rare to walk a few blocks without seeing a Starbucks on a corner. Strategic locations within high traffic routes created a customer base that’s made Starbucks an essential part of their lives.

Perhaps one of the most well-known companies in the world, Amazon is a prime example of fulfilling people’s need for convenience.

This e-commerce business made it the norm to buy items online—including books, music, movies, housewares, and electronics—and have them quickly and conveniently delivered.

Think Like an Entrepreneur

Coming up with an innovative business idea isn’t difficult if you’re observant. By asking yourself key brainstorming questions, you can generate a list of business ideas that fill market needs, improve existing products, and make daily life easier and more enjoyable.

Do you want to turn an idea into a viable venture? Explore our four-week Entrepreneurship Essentials course, six-week Disruptive Strategy course, and other online entrepreneurship and innovation courses to discover how you can harness the power of innovation. Download our free course flowchart to determine which best aligns with your goals.

This post was updated on September 19, 2022. It was originally published on July 21, 2020.

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Business Tips

Learn how to write a business essay in 7 simple steps, october 07, 2021.

Creating business-oriented content which is compelling, persuasive, insightful and well-structured, is not a cakewalk. Moreover, you need to use the appropriate language, present the essay as per the requirement, and offer significant content backed by data-driven ideas. 

A step-by-step guide to teach you how to write a business essay

You may need to write a business essay for your admission to the business school or an essay about time management or you may have to present a detailed report based on a business idea in your company. In any case, the task requires hard work and dedication.

If you don’t have time to learn how to write a business essay, you can always delegate it to a research paper writing service and let professional academic writers take care of it. However, we’ve made the following step-by-step guide to prepare you if you decide to do it yourself.

Start with a thorough analysis of the essay prompt

Now, this can indeed be a tricky one. Be attentive enough to understand what the essay prompt is about. It can either be a discuss-type essay or a case study. Analyze the topic carefully because your entire essay depends on this information. Be mindful of the keywords such as illustrate, compare, criticize, or explain. Decide your approach based on such keywords. 

Your thesis, choice of vocabulary, the structure of the essay, and the concluding thoughts should be in synchroneity with the essay prompt. Do not start composing your essay until and unless you are 100% sure about the given topic. 

Come up with a strong thesis statement

Your thesis decides the fate of the rest of the content. It needs to be powerful and effective. It is the foundation of your essay, and you don’t want to develop your essay on shaky ground, right? 

A thesis statement is a statement that comprises the main theme of your argument and an idea about what your readers can expect from the essay. Remember that a thesis statement acts as the “make or break” point for the essay. 

Come up with an impactful thesis statement, and define it using descriptive words. Be unambiguous. Use your resources, or ask a professional essay writer to do my assignment online if you need some help in writing a compelling thesis statement for your business essay. 

Create a well-structured outline for your essay

Depending on whether it is a case study or a discussion-type essay, you need to write an outline first. Once you are done with the outline, connecting the dots will be much easier. Hence, when learning how to write a business essay, the outline rules are imperative.

For a case-study type essay, you can use the following outline:

• Introduction
• Body/Main content
• Concluding thoughts
• Bibliography

For a discuss-type essay, the following outline can be effective:

• List of references

Research, study, repeat

A business essay should not sound like storytelling. You cannot use your fancy and refined vocabulary to increase the word count. Rather, you will need stats, data, and intricate business information to write your business essay. 

So, before you start working on it, make sure you research a lot. Jot down every relevant point, bookmark necessary pages, and spend time studying the topic. Once you are confident enough about the topic, proceed with the essay. You can also speedup your work by using services that write papers for money. It’s a quick and effective way to get things done.

Prepare the first draft

Do not take a risk with your business essay. Because the majority of the time, it is an important determiner of your grades. Adorn your thinking hat, and start writing the essay as thoughts come pouring in. 

Corrections, editing, and omissions can be done later during the proofreading stage. Right now, focus on the first draft. Go with the flow and do not stop, as this is the time you will get the best inputs and ideas for your essay.

Edit and proofread recklessly

And, before adding a conclusion, how to write a business essay guide, as well as any kind of writings, requires proofreading. Now that you have the first draft of your business essay ready, start proofreading. Double-check every word. Read between the lines. Add anything that you feel is relevant and remove everything unnecessary.

Use tools and software to polish the content. Avoid leaving any grammatical errors in the text. Also, remember that plagiarized content can have serious consequences.

Finalize your draft and add a conclusion

After the editing, you can get a printed copy of the draft. Try reading the essay aloud, and pay attention to all the minute details such as language, date, spellings, and punctuations. You should also notice if the flow of the essay is proper. If the flow breaks at any point during the reading aloud session, it should be improved. If everything sounds well, go ahead with it. 

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How to Start a Business Essay: Full Explanation with an Example

Starting a business is like setting off on a wild adventure. It's thrilling, full of ups and downs, and it's up to you where you want to go. But let's face it: it's also confusing! With so much to think about, it's easy to feel lost. That's where this essay comes in. We're here to break it all down for you, giving you the lowdown on turning your business dreams into a solid action plan. So, grab a cup of coffee and get ready to dive in!

What Is a Business Essay?

An essay on business is a written composition that explores various aspects of the business world, ranging from theoretical concepts to practical applications. Typically, it analyzes specific topics within the realm of business, such as management practices, marketing strategies, financial analysis, or entrepreneurship. Business essays often provide insights, arguments, and recommendations supported by research, data, and real-world examples. They aim to inform, persuade, or educate readers about key issues, trends, or challenges in the business environment, fostering a deeper understanding of the subject matter and stimulating critical thinking. Our business essay writing service supports such types of assignments, so if you need help – feel free to request a quote.

What Is a Startup Business Concept?

A startup business concept is essentially the seed from which an entire venture grows. The initial spark of inspiration sets the foundation for everything that follows. This concept typically arises from identifying a gap or inefficiency in the market or recognizing an unmet need or problem potential customers face. Entrepreneurs then conceptualize innovative solutions to address these challenges, whether a new product, service, or approach.

The concept defines the startup's unique value proposition, outlining what makes it stand out in a crowded marketplace. For example, a startup concept might involve developing a mobile app to streamline a tedious process, creating a sustainable alternative to an existing product, or offering a niche service tailored to a specific audience.

Once a startup concept is formulated, it undergoes refinement and validation through market research, feasibility studies, and prototyping. This stage involves gathering feedback from potential customers, testing assumptions, and assessing the concept's viability in the real world. Entrepreneurs analyze market trends, competitive landscape, and consumer preferences to fine-tune their concept and ensure it aligns with market demand.

Additionally, they evaluate the concept's scalability and potential for growth, considering factors such as market size, revenue potential, and scalability. Through this iterative process, the startup concept evolves into a robust business model that serves as the blueprint for the startup's operations, guiding decisions related to product development, marketing strategy, and resource allocation.

How to Start a Business Essay?

Starting a business involves several key steps. Firstly, it's essential to identify a viable business idea that aligns with your passion, expertise, and market demand. Research your target market, competitors, and industry trends to refine your concept. Once you have a solid idea, develop a comprehensive business plan outlining your goals, strategies, and financial projections. This plan will serve as a roadmap for your venture and help secure funding or investment.

Next, you'll need to choose a legal structure for your business, such as a sole proprietorship, partnership, corporation, or LLC. Register your business name and obtain any necessary licenses or permits. Set up your business finances, including opening a business bank account and obtaining any required insurance. Finally, develop a marketing strategy to promote your products or services and attract customers. Building a strong online presence, networking with other businesses, and utilizing social media can all be effective marketing tactics. With careful planning and execution, you'll be well on your way to launching a successful business. Now, let’s review a basic business essay outline:

Introduction

• Grab the reader's attention with an interesting fact, quote, or anecdote related to the topic.
• Provide context and background information on the topic.
• State the main argument or purpose of the essay.

Body Paragraphs

• Paragraph 1: Describe the current business landscape, including trends, challenges, and opportunities.
• Paragraph 2: Discuss the significance of developing a comprehensive business plan for startups and established businesses.
• Paragraph 3: Outline the essential components of a business plan, such as market analysis, competitive analysis, marketing strategy, operations plan, and financial projections.
• Paragraph 4: Explore different sources of funding available to entrepreneurs, including bootstrapping, loans, venture capital, and crowdfunding.
• Paragraph 5: Discuss effective marketing strategies for promoting products or services, building brand awareness, and attracting customers.
• Paragraph 6: Highlight the significance of delivering exceptional customer service and building strong relationships with customers.
• Paragraph 7: Emphasize the importance of adaptability and innovation in responding to market changes and staying competitive.
• Summarize the main argument or purpose of the essay.
• Review the main points discussed in the body paragraphs.
• Leave the reader with a thought-provoking idea, question, or call to action related to the topic.

Business Paper Format

The business essay format typically follows a structured outline, including the following sections:

• This page includes the paper's title, your name, the name of your institution (if applicable), and the date.
• A brief summary of the paper's main points, usually around 150-250 words, providing an overview of the topic, purpose, methodology (if applicable), and key findings or conclusions.
• This section introduces the paper's topic, provides background information, and states the purpose or objective of the study.

Literature Review

• A review of relevant literature and research on the topic, highlighting existing theories, studies, and findings related to your research question or problem statement.

Methodology

• If applicable, this section outlines the research methods and techniques used to collect and analyze data, including any tools, procedures, or sampling techniques.
• Presentation of the findings or results of your study, often including tables, charts, or graphs to illustrate data and statistics.
• Interpretation and analysis of the results, discussing their significance, implications, limitations, and relevance to the research question or problem statement.
• A summary of the paper's main findings and key points, restating the purpose and significance of the study, and offering recommendations for future research or practical applications.
• A list of sources cited in the paper, formatted according to a specific citation style (e.g., APA, MLA, Chicago).
• Optional supplementary materials include additional data tables, survey instruments, or detailed methodology descriptions.

How to Write an Introduction for a Business Essay?

Writing an introduction for a business essay requires capturing the reader's interest while setting the stage for the topic you'll be discussing. Here's a guide to crafting an effective introduction:

Start with a Hook

• Begin with an attention-grabbing opening sentence to pique the reader's curiosity.
• This could be a surprising fact, a compelling statistic, a thought-provoking question, or a relevant quote from a business leader or expert.

Provide Context

• After the hook, provide a brief overview of the topic you'll address in the essay.
• Give the reader some background information to understand the significance and relevance of the subject matter.
• Explain why the topic is important and matters in the business world.

State Your Thesis

• End the introduction with a clear and concise thesis statement that outlines your essay's main argument or purpose.
• This statement should provide a roadmap for what the reader can expect to learn or discover in the essay.
• Make sure your thesis is specific, debatable, and supported by evidence you'll present in the body paragraphs.

Transition to the Body

• Use the end of the introduction to transition smoothly into the essay's main body.
• Briefly preview the key points or arguments you'll discuss in the subsequent paragraphs to give the reader an idea of what's to come.

How to Write a Business Essay?

Let's kick things off with a solid step-by-step guide that sets the stage. We're about to dish out some awesome business essay writing tips to make your essay shine like a beacon in a sea of words. So, buckle up, grab your pen (or keyboard), and let's get started on crafting an introduction that'll hook your reader from the get-go!

Understand the Business Assignment

Take the time to carefully read and understand the assignment prompt or guidelines provided by your instructor. Pay attention to any specific requirements, such as the length of the essay, formatting style, or particular topics to address. If you have any questions or uncertainties about starting a business essay, don't hesitate to seek clarification from your instructor to ensure you're on the right track before you begin researching and writing.

Research and Gather Information

Start your research by consulting various credible sources relevant to your topic. Utilize academic journals, books, reputable websites, and industry reports to gather information and evidence to support your arguments. Take detailed notes while conducting your research, recording key ideas, quotes, statistics, and their corresponding sources. Keep track of your sources to facilitate proper citation later on. Consider how you will engage readers in the business essay introduction – an anecdote, interesting quote, or relevant statistics.

Outline Your Essay

Create an outline for your how to start a business essay to organize your thoughts and structure your essay. Begin by outlining the main sections of your essay, such as the introduction, body paragraphs, and conclusion. Within each section, outline the main points you want to cover and the supporting evidence you'll use to support your arguments. Consider the logical flow of information and how each section relates to the overall thesis of your essay. Your outline serves as a roadmap for writing your essay and helps maintain coherence and clarity.

Write the Essay

With your outline in hand, start drafting your essay. Begin with a strong introduction that provides context for your topic, grabs the reader's attention, and clearly states your thesis or main argument. In the body paragraphs, develop each main point outlined in your outline, providing evidence, examples, and analysis to support your arguments. Ensure you cite your sources accurately and consistently throughout the essay according to the chosen citation style. Conclude your essay by summarizing the main points discussed in the body paragraphs and reinforcing the significance of your thesis. Leave the reader with a memorable closing thought or call to action related to the topic.

Revise and Edit

After writing a business essay, take the time to revise and edit it thoroughly. Review your essay for clarity, coherence, and logical flow of ideas. Check for grammar, punctuation, spelling errors, and any inconsistencies or gaps in your argumentation. Consider your essay's overall structure and organization, making adjustments as needed to improve readability and coherence. Seek feedback from peers, tutors, or instructors to gain fresh perspectives and identify areas for improvement. Make revisions based on the feedback received, and refine your essay until you are satisfied with the final draft. Finally, proofread your essay one last time to ensure it meets all the requirements and is ready to be submitted.

Startup Business Ideas

• A meal prep delivery service.
• An online marketplace for handmade goods.
• Mobile car wash and detailing.
• Virtual tutoring platform.
• Dog walking app.
• Farm-to-table food delivery.
• Outdoor gear rental.
• Virtual event planning.
• Home repair matchmaking.
• Maternity wear rental.
• On-site beauty services.
• Freelance photography booking.
• DIY crafting workshops.
• Mobile bike repair.
• Sustainable flower delivery.
• Virtual fitness training.
• Plant-based meal kits.
• Urban parking rental.
• Houseplant subscription.
• Fresh produce delivery.
• Mobile car maintenance.
• Gift concierge service.
• Virtual cooking classes.
• Errand running assistance.

Business Essay Topics

• Social media marketing's impact on small businesses.
• Improving employee engagement strategies.
• E-commerce: Challenges and opportunities.
• Customer relationship management success.
• Sustainable business practices and benefits.
• The gig economy: Pros versus cons.
• Workplace diversity and inclusion.
• Technology's influence on operations.
• Managing remote teams effectively.
• Corporate social responsibility in ethics.
• Entrepreneurship: Challenges and successes.
• Globalization's impact on SMEs.
• Leadership in organizational change.
• Workplace wellness programs.
• Business ethics in the digital age.
• The power of branding: Identity creation.
• Crisis management strategies for resilience.
• Efficient and sustainable supply chain management.
• Future of work: Trends and implications.
• Business innovation: Creativity and adaptation.
• Financial management for small businesses.
• Data privacy and security.
• Effective time management strategies.
• Emotional intelligence in leadership.
• Company culture: Retention and satisfaction.

Do’s and Don’ts of Business Essay Writing

There are certain rules for writing a business essay that you must follow and particular don’t-do-this issues that you should avoid.

• Clearly understand the essay prompt and adhere to any guidelines provided.
• Conduct thorough research using credible sources to support your arguments.
• Create a well-organized outline to structure your essay effectively.
• Craft a strong introduction that grabs the reader's attention and states your thesis clearly.
• Provide evidence and examples to support your arguments, using proper citations.
• Maintain a formal and professional tone throughout the essay.
• Use clear and concise language, avoiding jargon or overly complex terminology.
• Proofread your essay carefully to eliminate errors in grammar, punctuation, and spelling.
• Conclude your essay by summarizing key points and restating your thesis.

Don'ts:

• Don't plagiarize or use someone else's work without proper attribution.
• Avoid going off-topic or including irrelevant information in your essay.
• Don't rely solely on personal opinion; support your arguments with evidence and analysis.
• Avoid using informal language or slang in your writing.
• Don't rush through the writing process; take the time to revise and edit your essay thoroughly.
• Avoid making unsupported claims or assertions without evidence to back them up.
• Don't forget to cite your sources properly according to the chosen citation style.
• Avoid overloading your essay with too much information; focus on quality over quantity.
• Don't neglect the importance of formatting and presentation; ensure your essay is well-structured and visually appealing.

Business Essay Example

Here’s an example of a business essay that will be an excellent source of inspiration and formatting hints. If you want a new paper of similar quality, feel free to leave a quote.

Business essays serve as invaluable learning tools for students, providing them with a platform to apply theoretical concepts to real-world scenarios and develop essential skills for success in the business world. Students hone their critical thinking, problem-solving, and communication abilities by learning how to set up an essay , research topics, analyze facts, and write eloquently about various business topics. Business essays also encourage students to stay updated on current trends and developments in the business landscape, fostering a deeper understanding of industry dynamics and challenges. Moreover, writing business essays cultivates students' ability to formulate well-reasoned arguments, articulate their ideas effectively, and present information in a structured and persuasive manner, all of which are crucial competencies in professional settings.

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Essay About Business: Top 5 Examples and 7 Prompts

We see business in action in every aspect of our life. So if you need to write an essay about business, look into this article to find examples and prompts to help you get going.

The word “business” encompasses a broad range of activities and branches. However, in its most straightforward meaning, business refers to an institution or a group that works together and engages with others to achieve a goal that will benefit them. 

To give you an idea of how prevalent business is, think of all the times you buy from a store. Any time you get something from an enterprise, big or small, you’re already in business with them. However, businesses such as charities, churches, and volunteer services organizations also envelop transactions not for profit.

To aid you in writing an excellent essay about business, here are examples you should read, followed by prompts to give you ideas on what to write about.

1. Don’t Sell Yourself Short by Manya Whitaker

2. my personal experience in business by shannon murphy, 3. business ethics and work ethic essay by writer annie, 4. the importance of business study by shyam soni, 5. essay on environment, sustainability and business by  aastha singhal, 1. my business aspirations, 2. businesses i want to support, 3. business in the future, 4. business and ethics, 5. what makes a business more appealing, 6. how businesses affect my community, 7. my bad experience with a business.

“Like a good researcher, I did some investigation into what it meant to run a small business… While the initial work seemed intense, the service itself was no more work than I’d been doing for free. And as my father always says ‘don’t sell yourself short’…so I decided not to.”

Whitaker recounts her life experiences and how she came to think of starting an educational consulting business. Next, she goes through the hoops of when to best start her business, what fees are acceptable, and how to let people know her business exists. She then shares her many tips with professors who want to start their businesses and ends her essay by encouraging them to utilize their talents. 

“Businesses today require not just setting a plan but also about the investment and proper management of people, assets, live time opportunity, and risk to make the business expand and develop. I see myself contributing to the development of good business practices in years to come where I will be leading a great business organization effectively.”

Murphy discusses why she wanted to study business enterprise, saying that “business makes life interesting and worth living.” She also talks about her encounter with a businessman and how he motivated her through his stories. Finally, Murphy shows her determination to go through with her career plans in the business industry through her essay.

“Work ethics comprise more than the desire of the job or career but also how one claims his/her path of achievement… I believe work ethics demonstrate many aspects of a person and how a person is within. So, I ask a question to myself today, what are my work ethics and what do I define them?”

In this short essay, the author decides on what work ethic means to her. She includes traits that make her believe it’s a virtue and even offers an example. She also believes that work ethic is intrinsic and ends her essay by sharing the two fundamental traits of her work ethic: humility and treatment.

“Business has become indispensable in our lives. Nearly everything an individual does is directly or indirectly related to business.”

In his essay, Soni expounds on how business affects every aspect of our lives. For example, businesses encourage people to give their best to the world, benefitting everyone. He also lists some of these benefits, such as business helping in choosing a career, understanding business strategies, and recognizing our contribution to a nation’s success.

“Admittedly, the process of changing corporate mindsets and culture to embrace sustainability can be a challenge for some enterprises… maintaining an environment that enables continued prosperity is imperative for any organization’s survival and growth.”

In her essay, Singhal distinctly shows the connection between our surroundings and survival with businesses. She presents how businesses should lead the demand for environmental sustainability because they can make a relevant change. However, at the same time, businesses can also damage the environment and be detrimental to sustainability. 

She further explains what businesses today are doing to answer their green consumer’s call, such as green regulations and more efficient usage of resources. Finally, she ends her essay with a quote identifying the challenge of the twenty-first century: for people to have a decent standard of living while preserving other aspects of life.

Do you want to upgrade your essay paper? Then, check out this list of the best essay writing apps to help refine your work.

7 Prompts on Essay About Business

After learning more about the subject, write your essay with these easy but enjoyable prompts:

In this essay, you can explain why you want to have a business, including your inspirations and motivations. For example, maybe your family already has a business, and you want to continue it. Or perhaps you want to create a business that will help others. Include personal anecdotes and descriptive paragraphs to convey your thoughts and feelings.

This essay prompt lets you list the businesses you want to get more exposure to. Aside from identifying which business you want to see grow, present why you want them to have more recognition in the first place. 

You can write about a small local bakery from which you always get your bread and share the owner’s story. Or you can shift the attention to a charitable organization that needs more donations to continue its mission. Share why this specific organization is dear to you. You’ll not only end up with a great essay but also help these businesses.

This prompt is perfect for you if you want to talk about curiosity-inducing business-related ideas. You can present propositions on how businesses will be conducted years from now. Do you imagine advanced and intelligent AIs capable of holding a conversation to sell a product successfully? What about flying cars? Don’t be shy, and include all of your concepts. 

There has always been a gray area between business and ethics. As a party to this affair, you can share how important ethics is to the business and its clients. You can talk from the client’s point of view – do you still buy a product of a business with questionable ethics? Or do you only support businesses that hold their ethics in high regard? Then, explain why.

There are many marketing tactics businesses use to attract customers. But what if those do you think are most effective? You can write your essay and include the advertisement types that work for you and why. 

You don’t need to go far to find something to write about with this prompt. Identify the things that businesses in your area directly affect, positive or negative. For instance, having businesses in your community makes accessing comedies easier. On the other hand, having many businesses could make a living in your area more expensive.

To make your essay more compelling, you can recount a bad experience with an establishment. Then, narrate it like a story to engross your readers by describing how management handled things and what you felt during that time. Did it discourage you from going back to that business?

You can also add how you think the people in charge should have acted by suggesting a specific course of action. Again, this will give potential business owners a glimpse of how they can run their businesses better.

Note: Improving your paper’s readability score is also a key criterion when editing for grammar.

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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100 Business Essay Topics

Table of Contents

Business Essay Topics

Navigating the broad domain of business essays can be challenging, but with the right guidance, you can produce a compelling piece. Here are comprehensive guidelines and a curated list of topics to assist you.

Guidelines for Writing a Business Essay

Understand the Topic : Dive deep into the subject matter. Familiarize yourself with the topic to ensure you have adequate information.

Organize Your Approach : Outline the structure of your essay. Decide on the flow and sequence of points you wish to cover.

Brainstorming Session : Collaborate with peers to bring multiple perspectives to the table. Use facts and data to support your points.

Detailed Outline : Draft a comprehensive structure for your topic, ensuring you’ve included vital keywords.

Proofreading : Review your essay thoroughly for errors like spelling, punctuation, and coherence.

With these steps in mind, you’ll be well-equipped to craft a high-quality business essay. Still, selecting the right topic is crucial.

How to Choose the Best Business Essay Topic?

Opt for an argumentative subject aligning with your thesis statement.

Conduct in-depth research to ensure you have ample information.

Consult reputable business websites for insights and try to integrate that information.

Explore topics like marketing strategies or business failures, offering solutions based on your research.

Consider discussing established businesses and their success stories.

Read more: How to Write a Good Business Essay

Curated List of Business Essay Topics

General topics :.

• Accounting and auditing processes in business.
• Effectiveness of marketing strategies on business growth.
• Role of advertisement in company expansion.
• Importance of employee training.
• Factors leading to business failure.
• Measures to prevent fraud and unauthorized fund use.
• Impact of credits on business growth.
• Should businesses adopt lower-cost or market-value catalogs?
• Transactions that influence revenues and expenses.

Business Law Topics :

• Age discrimination’s impact on workplace harmony.
• Addressing racial and gender insensitivity.
• Benefits of maternity leave policies in the US.
• Navigating contract signings in organizations.
• Measures to prevent sexual harassment.
• Navigating copyrights and charters.
• How copyright laws safeguard businesses.
• Legal perspectives on product liabilities.
• Defending against trademark breaches.
• The role of non-disclosure agreements in business protection.

Business Management Topics :

• Modern management practices.
• Importance of leadership skills.
• Globalization and strategic management.
• Organizational behavior insights.
• Emphasizing social and corporate responsibilities.
• Approaches to change management.
• Effective conflict resolution.
• Evaluating organizational evolution.
• Streamlining task allocation.
• Insights into global leadership.

Business Ethics Topics :

• Adherence to company policies.
• Importance of trustworthiness.
• Ensuring fair task allocation.
• Respecting all staff members.
• Promoting care and empathy.
• Upholding honesty.
• Importance of legal compliance.
• Commitment to proficiency improvement.
• Ethical leadership imperatives.
• Emphasizing accountability.

International Business Topics :

• Evolution of the world economy.
• Challenges in global trade.
• Trends in global business development.
• Impact of international relations on trade.
• Price dynamics in global markets.
• Theories of international trade.
• Influence of tourism on international businesses.
• Collaborative solutions for global business challenges.
• Insights into foreign currency exchange.
• Role of international infrastructure in global businesses.

Entrepreneurship Topics :

• The rise of tech startups and their impact on the global market.
• Women in entrepreneurship: Challenges and opportunities.
• The role of angel investors in shaping new businesses.
• The impact of cultural context on entrepreneurial ventures.
• Innovations in social entrepreneurship.
• The significance of networking in startup success.
• The role of educational institutions in fostering entrepreneurship.
• Analyzing the success rates of family-run businesses.
• Entrepreneurial burnout: Causes and solutions.
• Digital entrepreneurship in the age of the internet.

E-commerce Topics :

• The evolution of e-commerce: From eBay to Amazon.
• The role of artificial intelligence in e-commerce personalization.
• The influence of social media on e-commerce trends.
• Strategies for effective e-commerce logistics and supply chain management.
• Importance of cybersecurity in e-commerce.
• Mobile commerce: Growth, challenges, and prospects.
• Ethical considerations in e-commerce.
• The rise of e-commerce subscription models.
• Impact of e-commerce on traditional retail.
• Return policies and their effect on e-commerce sales.

Sustainable Business Topics :

• The importance of sustainable practices in modern businesses.
• Analyzing the economic viability of green businesses.
• How businesses can achieve the United Nations’ Sustainable Development Goals.
• Sustainable supply chain management.
• The role of renewable energy in businesses.
• Green marketing: Strategies and pitfalls.
• Ethical sourcing and its importance in sustainability.
• Employee training for sustainable business practices.
• The effect of corporate social responsibility (CSR) on brand image.
• Zero-waste businesses: Are they feasible?

Human Resources Topics :

• The transformation of HR with artificial intelligence and automation.
• The role of HR in diversity and inclusion initiatives.
• Strategies to reduce employee turnover.
• The influence of company culture on employee satisfaction.
• Modern techniques in talent acquisition.
• Employee wellness programs and their impact on productivity.
• The challenge of remote working for HR departments.
• Legal challenges in HR: From labor laws to workplace harassment.
• Role of HR in crisis management.
• Training and development: Return on investment.

Digital Marketing Topics :

• The role of influencer marketing in brand promotion.
• How data analytics is transforming marketing strategies.
• The efficacy of email marketing in the age of social media.
• Content marketing: Best practices and ROI.
• The future of video marketing.
• User experience (UX) and its importance in digital marketing.
• The challenge of ad-blockers for online marketers.
• Voice search optimization and its role in SEO.
• Affiliate marketing: Prospects and challenges.
• Mobile-first marketing strategies.

Business Essay Ideas :

• Benefits of company mergers.
• Workforce exploitation for profit.
• Correlation between employee loyalty and revenue.
• Role of salaries in employee motivation.
• Online advertising budgeting strategies.
• Employee performance evaluation techniques.
• Policies and choices in public unions.
• Discrimination’s impact on businesses.
• Effects of poor product quality.
• Paternity and maternity leave policies.

For a detailed guide or more topics related to business essays, consider browsing writeondeadline.com . If you need assistance crafting your essay, our team is always here to help.

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Are you studying business and finance and have to write a persuasive essay about it?

Persuasive writing is part and parcel of business. You need to be persuasive in order to achieve business success. It is important to know how to present an argument and make a convincing case for your point of view.

But how can you write a business essay effectively if you don't even know where to start?

Don't worry anymore! This guide will teach you how to craft an impressive persuasive essay about business. We'll provide examples and tips on how to write the perfect essay that will convince others of what you want!

So let's get started! 

• 1. Persuasive Essay Writing - The Basics
• 2. How to Write a Persuasive Business Essay
• 3. Business Essay Examples
• 4. Examples of Argumentative Essay About Business
• 5. Persuasive Essay Topics About Business

Persuasive Essay Writing - The Basics

A persuasive essay is a type of essay that is designed to convince the reader of your point of view.

It uses logic, facts, and evidence to present your side in an effort to sway their opinion. You also use other persuasive elements, like emotional appeal, to persuade others.

Persuasive essays use clear language to make the reader understand your position and see why it is the better choice.

You have now understood the basic definition and purpose of a persuasive essay. Check out the PDF sample below to understand what a persuasive essay looks like in practice.

What is a Persuasive Essay - Example

The Importance of Persuasion in Business

Persuasion is an important skill to have in the business world. You need to be able to persuade others so that you can get what you want. 

This can be in the form of a sale, convincing an employer to hire you, or even presenting a business idea to potential investors. 

Persuasive writing is also used in marketing. Businesses need to explain why people should purchase their product or service and convince them that it is the right choice.

It is important to understand the key techniques for persuasive writing so that you can be successful in business.

Here a video with a simple explanation of what is persuasion:

How to Write a Persuasive Business Essay

Writing a persuasive essay can be a daunting task, as it requires the use of correct persuasive techniques along with evidence. But with the right steps and guidance, you can create an impressive piece.

Continue reading to find out what these steps are.

• Think of a Clear Topic Your essay should have a very clear topic that you want to focus on. This will form the basis of your argument and drive the rest of your essay.

Make sure to choose a topic that you are passionate about and has different sides to it that can be argued. It will also help you formulate the thesis statement, or the central point of your argument.

• Research and Gather Evidence

After choosing the topic, research it deeply. Find out as much information as you can to make your essay more compelling.

You should also gather evidence in order to back up your argument. This could be in the form of facts, statistics, quotes, or even personal anecdotes.

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• Organize Your Ideas

Once you have conducted your research, it is time to organize your ideas. You should have a clear direction that you are taking and the points that you want to make within the essay.

You could use an outline to help with this. It will give you a good idea of how persuasive essay 3-paragraph will look and flow together.

• Write Convincing Paragraphs

Now it is time to write your essay! You should start with an introduction that sets the scene for your topic and explains what you will be discussing in the essay.

The body of your essay will be composed of several paragraphs that make up your argument. Each paragraph should focus on one point and have evidence to back it up.

Finally, the conclusion should summarize your argument and explain why you are right. It should also leave a lasting impression on the reader.

• Check For Errors

Once you have finished writing your essay, it is time to proofread and make revisions . Check for any spelling or grammatical errors and make sure that the argument flows well.

You should also ask someone else to read your essay and give you feedback. This could be a professor or a trusted friend.

These are the steps that will help you write a compelling persuasive business essay. With these tips, you can now create an effective essay that will persuade others of your point of view.

Read on to find persuasive essay examples that will inspire you to write your own essay

Persuasive Essay About Business Examples 5 Paragraphs

Persuasive Essay About Business Examples PDF

Business Essay Examples

Business essay writing can be quite challenging. After all, you are required to provide evidence and arguments to back up your opinions.

But don't fret! You will get comfortable with it after checking out a few good examples and getting some practice. Here are some examples to help you get started on your own essay:

Persuasive Essay on Business Administration

Example of Persuasive Speech About Business

Persuasive Essay About Online Business

Persuasive Essay On Business Management

Examples of Argumentative Essay About Business

Argumentative business essays are a great way to explain your point of view in a logical and convincing manner. 

Business essays can be written about many argumentative essay topics. For example, to explain why certain business decisions should be made or to argue the pros and cons of different approaches. Here are some examples:

Argumentative Essay About Online Business

Argumentative Essay Business Example

Argumentative Essay About Small Businesses

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Persuasive Essay Topics About Business

Persuasive essays are a great way to engage your readers and make them think about the topic at hand.

When it comes to business, there are many interesting topics that you can explore in a persuasive essay. Here are some business topic ideas:

• The Benefits of Outsourcing Business Processes
• Why Corporate Social Responsibility Has a Positive Impact For Business Outcomes
• Should businesses get more benefit from online social networks and social media platforms?
• The Impact of Taxation on Small Businesses
• The Pros and Cons of Starting a Business in the United States
• Employee Training and Its Benefits for Labor Turnover
• The Disadvantages of Mergers and Acquisitions for Working Conditions?
• Should businesses be required to have a minimum wage?
• Why should paternity leave be longer?
• Why Is it fair to restrict competition in certain areas in order to provide better service to customers

We have some persuasive essay topics on other subjects for you as well - check them out!

To wrap up the discussion,

Writing a compelling business essay can be challenging, but it is also an important skill to have when you are entering the corporate world.  By following these tips and looking at examples, you can create an essay that will make your point of view clear and persuasive.

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We have highly qualified persuasive essay writers who are experts in writing about business related topics. 

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Keep reading

Business Ideas to Become Your Own Boss

Learn about what makes a good business idea, and how to take your idea from inception to production.

Endless job applications and interview callbacks may seem like the gatekeepers of employment, but that’s not necessarily the case. Entrepreneurship is an option that many people pursue, especially in our expanding freelance and small-business economy. There are pros and cons to working for yourself, and each new venture comes with its own set of challenges. Below, we’ll explore the qualities of a good business idea , how to generate great business ideas, and the pros and cons of being your own boss.

Key elements of a good business idea

There’s no limit to what kind of business you can build for yourself. While the specifics will vary, there are a few consistent key elements to all successful businesses.

Clear demand for a product or service

Supply and demand are the building blocks of all business. Every business idea should have hard and clear evidence of demand in your market or field. You can gauge market demand in a few ways. Marketing and outreach software can get your idea in front of your desired audience , or you could get in touch with them using interest surveys or open forums. The better you know your audience, the better your likelihood of success; consider the fact that 14% of startups fail by not regarding customers’ needs.

Short and long-term goals

Having a detailed plan is crucial to making any entrepreneurial endeavor successful. Your long-term plans and your short-term plans should work together to keep you on track. Setting SMART goals in the short term will set you up for success in the long term.

Room for growth

Don’t be afraid to alter part—or all—of your idea based on new information or experience. Sometimes change is necessary. It’s important to keep up with the current market and be willing to adapt to unanticipated feedback from your customer base. Being flexible and open-minded can mean the difference between having your idea remain an idea or getting it out in the world. Remember, you can always circle back after you’ve established yourself.

The right amount of motivation

Your business idea doesn’t necessarily have to be based on doing something that you love—though that helps—but it should be based on something you’re motivated to pursue. Whether you’re working to serve a cause or community that’s important to you, honing a skill set, or helping others do the same, motivation can help keep you inspired during challenging times.

How to generate business ideas

Generating business ideas is one of the most important steps for any entrepreneur. If you don't have any good ideas, it's going to be tough to get your business off the ground.

In this blog post, we will teach you how to generate business ideas that will help you achieve success. We will also provide some tips on how to make sure your idea is a viable one.

1. Ask family and friends

The first place any entrepreneur should look when coming up with new business ideas is their own network of family and friends. After all, these are the people who know you best and will be most likely to support your new venture.

By asking those closest to you for ideas, you'll not only get some great suggestions, but you'll also get an idea of what kind of business would be a good fit for your skills.

Your friends and family will also have very different perspectives than you. They have their situations they deal with every day that you may not have thought of.

2. Consider problems in your everyday life - then solve them!

The best business ideas come from solving problems that you or others face every day. If there's something in your life that frustrates you, chances are there are plenty of other people who feel the same way.

Come up with a list of different problems you face going about your day. Once you have a list of about 10 different problems, try to brainstorm 1 to 3 different solutions that don't exist yet.

By identifying these pain points and coming up with a solution, you'll be well on your way to starting a successful business.

3. Build on your hobbies

You're not going to get many business ideas for rocket engineering if you've never even built a model rocket before.

This is why it's important to look at your hobbies and interests when trying to come up with a business idea. It's much easier (and more enjoyable) to build a business around something you're passionate about.

If you love hiking, for example, you could start a hiking gear rental company or a hiking tour company. If you're into cars, you could start a car detailing business or a classic car restoration business.

Whichever option you choose, you'll end up following the journey till its end because you care more about the outcome.

4. Consider if there are tasks you could make easier

The problem many entrepreneurs run into when thinking of a new business idea is trying to create the next biggest thing. But sometimes the best business ideas are those that solve a more mundane problem.

A great way to come up with new business ideas is to think about ways you could make existing tasks easier or more efficient.

For example, let's say you're a real estate agent. You could come up with a service that helps people find their dream home by doing all the research for them.

You could also start a business that helps people stage their homes for sale or that provides virtual tours of properties.

By thinking about ways to make everyday tasks easier, you'll be able to come up with plenty of new business ideas that have the potential to be successful without all the mental effort.

5. Build on existing products or services

If you're struggling to come up with new ideas for a business, it often helps to build on products or services that already exist. You won't have the pressure of coming up with something completely new, and you can focus on improving upon what's already out there. Research similar businesses; what are they doing well? What could you improve upon?

A great way to do this is by looking at the current services or products you're already using and asking yourself the "What if?" questions. What if this service was available in my city? What if this product was cheaper/better quality/easier to use?

How to create your business

Once you’ve got an idea and know that there’s a demand for it, you can get started on making it a reality. Below are some standard starting points in getting a business up and running.

Research the market

Whatever idea you have, your product or service will be aimed at a specific group of people and/or at meeting specific needs. It’s important to research the market you plan to serve . The results of that research will be the foundation of your customer service philosophy . Decide how you’re going to serve your customers, through what channels, and what is easiest or most accessible for your client base. Market research is also important to get an accurate read on the real problems, hardships, or difficulties your prospective customers face.

Fulfill a need

Once you’ve found your market and done some research, it’s time to identify a specific need you plan to address. For example, entrepreneur Sara Blakely , the creator of Spanx, identified a need for shapewear that was discreet and comfortable. She filled that need with Spanx. After you’ve identified the needs of your market, you can start to create something concrete that can answer those needs.

Survey your customer base

Another helpful step in the creative process is to get out and directly address your potential customer base. You can do this with an email campaign , an open forum, or an online survey . This can help you market more effectively and help grow your business by building connections and uncovering further market needs. See how Mailchimp's free online survey maker compares to the competition.

Build a budget

Make sure you consider all potential costs when creating your business budget. There are a lot of resources that can help you do things for free or at a reduced cost, like website building or product page design . But there are some things you just can’t DIY. Startup business costs can include:

• Product production/manufacturing
• Store or office rental
• Promotional materials
• Storage or production space rental
• Interior design

It can be easy to underestimate the cost of starting a business if you’ve never done it before. If you’re feeling overwhelmed by the what-ifs, hire a financial adviser who can help you build and maintain a flexible budget.

Find investors if necessary

After you’ve established your budget, you can determine whether acquiring investors will be a helpful or feasible option for you. Investors can be a great resource for getting a new business financially established. However, they can also mean sacrificing some creative control. If you are going to pursue investors, you’ll want to learn how to prepare a pitch deck .

Be flexible

It’s important to remember that business ideas are rarely perfect from the get-go. Be open to adjusting your plan, budget, and ideas as needs arise. Try to avoid major last-minute changes, however, because they can have effects down the line.

Set deadlines

Deadlines can be a useful tool and can help keep your goals on track. With firm deadlines, you can help yourself maintain boundaries, recognize what is plausible and implausible for you, set detail-oriented goals, and measure your success.

Pros and cons of entrepreneurship

Entrepreneurship can be rewarding, creatively fulfilling, and a great alternative to a traditional 9-to-5. However, it’s not easy to start and maintain a small business.

There are some incredible benefits for starting your own business or becoming a freelancer, including:

• Being your own boss
• Finding untapped niches in a market
• Becoming an innovator
• Reaping financial payoffs
• Being creatively fulfilled

But along with the benefits, there are some drawbacks that new and seasoned small business owners alike can experience.

• Uncertainty about the future
• Financial ups and downs
• Skewed work-life balance
• Limited support and resources

Set yourself up for success with your new business idea

Generating a business idea, completing your research, and seeing it through the creation process can be a difficult but ultimately rewarding choice. If you’re motivated, organized, and goal-oriented, then running your own business might be the right career move for you. Consider tools that can help you reach your desired business heights, like Mailchimp, and put your venture on the path to success.

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How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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• How to Cite Social Media Sources in Academic Writing? 
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Essay On Innovative Business Idea

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Introduction

Shopping in brick and mortar stores has become outdated. Instead of traditional stores, customers now prefer online stores. To significantly increase the participation of customers in the market, an innovative business idea has been provided to attract and retain the customers in the market. The idea presented encompasses detail information regarding the product/service offered to the customers along with the target market and the unmet needs of the customers in the market. In addition, the point of differentiation and the alternatives available in the market have been described in detail. This section will clearly entail reasons for the business to be better than others that are already operating in the market. Furthermore, the issues that might become barrier in the business idea would also be briefly evaluated.

Business Idea

The business idea is quite unique and simple. Teleportation has always been an unachievable dream of mankind due to the limited technology and it is quite clear that the dream would never come true until the next millennium. The next big thing to teleportation would be providing the customers with an opportunity to shop for their family members, relatives or friends through smartphone. The business idea is quite simple; scan and buy the product from retail stores around the globe and then send the notification to the giftee’s phone. By doing so, redeeming the gifts would become comparably easier for the receiver. In simpler words, you will have to go shopping in a brick-and-mortar store and select item(s) that you would like to purchase for someone, the item’s barcode have to be scanned with the smartphone. Now, pick a friend that you would like to send the item(s). By doing so, a gift code will be created and emailed to that particular friend. The friend would have to simply download the application to redeem the code and share his residential address with the store’s staff so that the product could be delivered instantly at his/her footstep. Nonetheless, the person can also collect the item by visiting the retail store near them. The application will also be equipped with wish-list feature which will allow your friends and family members to be informed regarding your desires. To gain complete acceptance, the application will also support charitable organizations by incorporating the ability to donate gifts to charitable organizations all over the world. This reflects that the idea is regarding the provision of complete retail shopping solution for the customers in the market.

Selection of Target Market

The business idea appeals to a wide magnitude of customers that intends to show their gratitude and appreciation towards others in the society by sending gifts and souvenirs. This business idea intends to provide exceptionally outstanding service to the customers that are frequently in search of modern ways to send and receive gifts. The target market will be selected on the basis of demographics and psychology. The factors that are going to be taken into consideration for the business idea to be successful are as follows; - Age Age will play the most dominant role in the selection of target market. The audience between the ages of 18 and 40 are to be taken into consideration due to their frequency of purchases for their loved ones, family members and friends. In addition, the buying power of such individuals has always been underestimated all over the world and is far greater than any other age group. Due to such associated advantages, this age group (i.e. 18-40) will remain the primary target market while the secondary market will be individuals above 40 years of age. - Education Level Education level of the target market also plays an influential role in acquiring acceptance. The higher the education level, the greater would be the opportunity for the business to gain customer’s acceptance as providing them with services this unique will eventually motivate the customers to take optimal advantage of the opportunity. - Attitude/Behavior Attitude and behavior of the individual towards advancing technology will also play a keen role in the success of the business. It has been previously observed that one after another organization fail due to their lack of understanding of customer’s attitude and behavior. To gain customer’s confidence that will eventually positively impact the attitude and behavior, advertisement will highly be relied upon. - Lifestyle Individuals with luxurious lifestyle tend to shop online as well as traditionally. By providing them with a mean to send gifts and item(s) through the internet, the business will be able to convince such customers to prefer this mean of shopping over others due to convenience along with other associated benefits.

Analysis of Existing Alternatives and Substitutes

Being the pioneer will eventually provide the business with utmost importance in the industry. Although, the business will not face any direct competition from others in the market but due to the rise of technology and boom in the retailing trends, the business will surely have to deal with the indirect competitors. Retailers and e-retailers will present the greatest threat to the business as their market share will be significantly impacted due to the introduction of such business. Moreover, the business will also have to face tough competition from existing companies (i.e. retailers and e-retailers). However, the first mover advantage will significantly allow the organization to create barriers to entry along with certain restrictions in the market so that entrance of new businesses in such an industry could be restricted. This business idea will be beneficial for the retailers as well. The higher frequency of visits by the individuals will eventually attract them to purchase for themselves as well while purchasing for others. Due to this fact, the retailers will be fond of working together with the business which will eventually help in the significant increase in the product availability as well as extensive product range and variety. Although, e-retailers in the 21st century tend to provide the customers with almost identical services but the time consumption from the selection of products to the delivery of product in such businesses is significant higher. This reflects that the customers in the 21st century will tend to prefer sending gifts through application rather than through e-retailers.

Identification of Unmet Needs of the Customers

Visiting a traditional brick-and-mortar store and selecting a gift for someone is quite bothersome. In addition, travelling all the way to present the gift significantly increases the difficulty level. Despite all the brutalities and despairs thrown at the customers, they frequently visit the stores for shopping and then spend most of their time travelling to present the gift. As a result of such extensive time consumption, the individuals lack the ability to concentrate on their career development and growth. As a result, their ambitions and goals in life are constantly in conflict and put to risk due to such extensive time consumption. The time consumption and brutalities of life have influenced the individuals to look for means through which the gifts could be selected and sent instantly to the designated locations.

Point of Differentiation

Unique selling proposition (USP) of this business will be the convenience of the customers from selection to the delivery of gifts at designated place. In addition, the numbers of product available at the time being are limited but with the passage of time, the business will seek support from major retailers for their cooperation in terms of product variety and product availability. Browsing physical stores and buying items and gifts instantly for others will be the point of differentiation for the business. Although, there are several other organizations working in the e-retailing industry but providing the customers with an ability to deliver gift to someone in just some clicks on their smartphone will eventually gain superiority over competitors in no time. Once the product is redeemed by the designated individual, the product will be instantly delivered to his/her doorstep. This feature of the business will also act as a point of differentiation in the market. Conclusion

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Higher Purpose Meaning in Business Report

Introduction.

Presently, economic studies indicate that there is no more strategic issue for an organization than its ultimate purpose. These studies confirm that even though most firms have mastered defining their vision and mission statements, they still require articulating the higher purpose. Schmitt (2012), in his article “the consumer psychology of brands,” Describes higher purpose as the primary reason the world would miss in case the company ceases to exist. Economic scholarly works further accept that a higher purpose can create astounding success for the organization and society. Therefore, firms need to integrate the purpose meaning to the mission and values statement. Such positive initiatives have a higher meaning in improving the institutional image, performance, and delivery. This paper discusses the factors that need to be considered while choosing, designing, and implementing higher purpose meaning, contributing to successful/unsuccessful purpose in every institution. The above analysis will be considered a great eye-opener to the understanding of the subject as well as a benchmark to help businesses implement the idea.

Factors that need to be Considered While Choosing, Designing, and Implementing Higher Purpose Meaning

The most successful ideas.

Ideally, many factors should be considered while choosing, designing, and implementing a higher-purpose meaning. These issues include authenticity, relevance, and organizational culture, among many more. These items aim to inspire and motivate the institution to achieve the right results. In the article “The consumer psychology of brands,” Schmitt (2012) accepts that the operation within parameters has the business to keep strong despite the challenges that they continue to face in their operations. The renowned scholar confirms that a higher purpose in the institution can bind the people together and transform the organization to achieve better profits. Subsequently, the institution must operate within the suitable parameters and work to achieve the right results in its operations.

Authenticity

Authenticity plays a critical role in promoting purpose and meaning in every firm. The idea is a powerful yardstick for promoting genuineness or reality in the institution. The article ” Woke brand activism authenticity or the lack of it” (Mirzaei et al., 2022) asserts that most institutions are moving beyond the functional benefits toward woke activism branding in this era of public movement. Woke branding means the brand is alert to possible criticism, injustices, and discrimination (Mirzaei et al., 2022). Ideally, operating within such parameters indicate that the institution has a higher purpose of living and may not be affected by a few challenges. Economic scholars accept that moving towards the direction means that the institution has managed to integrate the higher meaning of human values such as commitment, integrity, and credibility. The provision of authentic dimensions can further make consumers support the values and beliefs of the institution, thus making them achieve better results.

Organization Culture

Organizational culture is one of the psychological constructs that must be oriented towards a higher purpose to help achieve the right results. Studies indicate that such institutional orientations have developed brands moving towards interpersonal and sociocultural engagement (Allan et al., 2019). While developing these community brands is always geared towards taking care of the wider community and improving results. Another research by Bailey et al. (2019) believes that firms such as Nike and Coca-cola have worked to develop the proper mechanisms for promoting communal inclusivity. As a result, these institutions have continued providing exemplary brand ambassadors to promote the right brand attitudes. Through the above approach, these firms have thrived along the degree of liking among consumers. Such positive results indicate that institutional management must build a self-identity culture to deliver exemplary service to clients.

Internal Meaning Clarity

Providing appropriate internal clarity is a strong pillar in realizing the highly converted purpose meaning. The clarity should be in terms of the institution’s mission, vision, and overall functionality. The provision of these standards is the number one cause of movement towards a unilateral direction by all stakeholders. In his article, “Woke brand activism authenticity or the lack of it,” Mirzaei believes that brands such as Gillette, Amazon, and Pepsi have managed to operate exceptionally well due to their provision of exemplary internal clarity (Mirzaei et al., 2022). Their cultural and corporate social advocacy is directly linked to the organization’s core business. Therefore, they have managed to orientate the critical players toward delivering the right results.

The Organizations Already Established Values

The organization has already established values that may significantly promote better purpose and meaning in an institution. A better-nuanced understanding of meaningful work suggests that these values have limited relations with specific results in the institution (Allan et al., 2019). Well-grounded values such as work engagement, commitment, and job satisfaction show a higher relationship with the organization’s performance. Research studies indicate that such belief is consistent with various research studies from organizations such as Apple Inc. (Watt et al., 2018). Starbucks and Nike have shown tremendous growth over the past years. To further explain this idea, Allan et al. (2019) accept that it is psychologically fit to engage workers and commit them to meaningful work. The trend is consistent with other scholarly works that belief consistently effectively motivates the state of mind towards goal-oriented service delivery. Therefore, institutions with well-established values are more likely to achieve the best results.

The Least Successful Factors

Even though relevance is an essential factor, it is not regarded as a critical pillar that may help promote an institution’s ultimate meaning. In particular, younger consumers are usually interested in institutional brands committed to supporting issues that continuously affect their daily lives. For instance, one of the critical issues that continue to affect Americans’ lives is racial discrimination against blacks. Therefore, brands such as “black lives matter” will create an in-depth meaning for most clients. The growing population is working towards embracing brands to drive the changes they require in society, such as creating a better world and educating the public on racial discrimination. Therefore, building a relevant brand is not only one of the powerful ways of expressing concern about the relevant issues that continue to affect society but also an amicable way of expressing purpose and meaning. The trend, therefore, calls for the organization to operate in the proper stance and promote the product’s relevance to the intended consumers.

In one of the most interesting articles, (Mirzaei et al., 2022) accept that institutions may need to use brand personalities to achieve relevancy in their operations. Economic researchers continue to confirm that consumers are socially engaged when they are actively participating and interacting with a brand. The interactive atmosphere of retail helps to stimulate the overall relevancy of the firm in operation. One example of an organization that has perfectly mastered the art is Starbucks. The institution has developed a robust online crowdsourcing platform allowing consumers to contribute to their services, products, and experiences actively. Ideally, the provision of such a brand concept has helped the institution to remain relevant while selling the product to the growing market.

Execution and Communication of the Meaning

Entrepreneurs understand the role of execution and communication of the higher purpose meaning in an institution. They accept that the right approach to start the issue is the first mechanism for achieving better results in business operations. While narrating the possible reasons for his initial failure, Steve Jobs accepts that he did not take a keen interest in how he communicated his ideas to the larger community. He noted that Apple Inc. could have performed well at the onset had he used the right formula (Watts et al., 2018). Together with other scholars, Jobs accepted the role of precise execution and delivery of meaningful purpose to the intended audience (Watts et al., 2018). Nevertheless, the item may not be taken as a significant issue that may create a backlash if not perfectly implemented.

The New Brand Purpose

The brand purpose may be used to signify an institution as well as the culture and society. For instance, MacDonald has continued to assume one of the exemplary symbols worthy of admiring. Brand purpose, in most cases, allows the groups and the society to behave and become oriented towards a particular direction. They help the firm to be universally understood among the key players, such as customers, suppliers, and the community at large. It is also believed that brand purpose can provide the organization with symbolic security even after the demise of the founders (Schmitt, 2012). Therefore, the idea acts as a strong realm in consumer psychology that should be used to promote the purpose and meaning of the institution. Nevertheless, it is essential to note that it may act as something other than a significant pillar to drive the issue.

Challenges with communicating a Higher Purpose, Meaning

Unfortunately, despite the constant communication to promote a higher purpose meaning, sometimes the efforts have failed to achieve the right results. Business owners and managers experience high rates of failure. This trend is usually disheartening and a significant threat to the firm’s progress. In most cases, the brand ambassadors often feel negative and may give up on their efforts to achieve the right results. Subsequently, disappointment with the move sometimes results in losing loyal vital players such as customers, suppliers, and employees. In extreme cases, it has led to the termination of the firm. In extreme cases, the process may end with the termination of the business.

However, entrepreneurs should understand that failure is an essential part of growth. The organization CEOs and the VCs should learn how to use the failure of the case to propel them to greater heights (Watts et al., 2018). They must learn to understand what they did wrong and make the necessary mechanisms that will help to avoid a repeat of the same. While giving one of his remarkable speeches, former US president Donald Trump accepted that failure is not fun and may hit an organization beyond repairable measures. Trump believed that people who have perfectly applied the higher purpose meaning have the power to bounce back and achieve better results in their business operations.

Kentucky Fried Chicken is one perfect example of a firm that has managed to use failure to achieve success. According to the founder Sander, the institution failed many times before bouncing back into the market using the secret formula (Watts et al., 2018). The realization of such success only happened when he was 62 years after failing over 100 times. It was only in his 1010 time, when he realized his purpose to the company, that he made an excellent recipe that earned the organization millions of dollars. Another perfect example of an entrepreneur that has managed to bounce back after failure is Steve Jobs. As the CEO of Apple Inc. Steve Jobs failed several times before achieving the massive success that is experienced in the institution. In 1985, the renowned founder was forced out of the company he founded (Watts et al., 2018). However, as a committed scholar of achieving meaningful purposes, he reverted to delivering incredible results in the history of global companies.

Based on the report, it is evident that having a higher purpose meaning in an institution is a powerful way of achieving success. The idea is the strong force that can drive the institution to achieve its purpose beyond bankruptcy failure or death of the owner. Therefore, entrepreneurs should employ high-affinity factors such as authenticity, established organizational values, and culture. Working with these elements will help to provide the right yardstick for the organization to operate and realize tremendous results. They must work with all the factors irrespective of their strength to achieve the expected high results. In other words, the integration of these d items will help to create the right atmosphere for the expected results. Nevertheless, in a failure, they must learn to accept and rebound into the market. Later, they must formulate the right approaches to help them bounce back into the market and strive to deliver results. In brief, the business players must learn to commit to achieving a higher meaning and build a significant business that will operate today and in the future.

Allan, B. A., Batz-Barbarich, C., Sterling, H. M., & Tay, L. (2019). Outcomes of meaningful work: A meta‐analysis . Journal of Management Studies , 56 (3), 500-528. Web.

Bailey, C., Yeoman, R., Madden, A., Thompson, M., & Kerridge, G. (2019). A review of the empirical literature on meaningful work: Progress and research agenda . Human Resource Development Review , 18 (1), 83–113. Web.

Mirzaei, A., Wilkie, D. C., & Siuki, H. (2022). Woke brand activism authenticity or the lack of it . Journal of Business Research , 139 , 1-12. Web.

Schmitt,. B. (2012). The consumer psychology of brands . Journal of Consumer Psychology,22(1) 7–17. Web.

Watts, L. L., Ness, A. M., Steele, L. M., & Mumford, M. D. (2018). Learning from stories of leadership: How reading about personalized and socialized politicians impacts performance on an ethical decision-making simulation . The Leadership Quarterly , 29 (2), 276-294. Web.

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1. IvyPanda . "Higher Purpose Meaning in Business." May 15, 2024. https://ivypanda.com/essays/higher-purpose-meaning-in-business/.

Bibliography

IvyPanda . "Higher Purpose Meaning in Business." May 15, 2024. https://ivypanda.com/essays/higher-purpose-meaning-in-business/.

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RIP Metaverse

An obituary for the latest fad to join the tech graveyard

The Metaverse , the once-buzzy technology that promised to allow users to hang out awkwardly in a disorientating video-game-like world, has died after being abandoned by the business world. It was three years old.

The capital-M Metaverse, a descendant of the 1982 movie "Tron" and the 2003 video game "Second Life," was born in 2021 when Facebook founder Mark Zuckerberg changed the name of his trillion-dollar company to Meta. After a much-heralded debut, the Metaverse became the obsession of the tech world and a quick hack to win over Wall Street investors. The hype could not save the Metaverse, however, and a lack of coherent vision for the product ultimately led to its decline. Once the tech industry turned to a new, more promising trend — generative AI — the fate of the Metaverse was sealed.

The Metaverse is now headed to the tech industry's graveyard of failed ideas. But the short life and ignominious death of the Metaverse offers a glaring indictment of the tech industry that birthed it.

Grand promise

From the moment of its delivery, Zuckerberg claimed that the Metaverse would be the future of the internet. The glitzy, spurious promotional video that accompanied Zuckerberg's name-change announcement described a future where we'd be able to interact seamlessly in virtual worlds: Users would "make eye contact" and "feel like you're right in the room together." The Metaverse offered people the chance to engage in an "immersive" experience, he claimed.

These grandiose promises heaped sky-high expectations on the Metaverse. The media swooned over the newborn concept: The Verge published a nearly 5,000-word-long interview with Zuckerberg immediately following the announcement — in which the writer called it "an expansive, immersive vision of the internet." Glowing profiles of the Metaverse seemed to set it on a laudatory path, but the actual technology failed to deliver on this promise throughout its short life. A wonky virtual-reality interview with the CBS host Gayle King , where low-quality cartoon avatars of both King and Zuckerberg awkwardly motioned to each other, was a stark contrast to the futuristic vistas shown in Meta's splashy introductory video .

The Metaverse also suffered from an acute identity crisis. A functional business proposition requires a few things to thrive and grow: a clear use case, a target audience, and the willingness of customers to adopt the product. Zuckerberg waxed poetic about the Metaverse as "a vision that spans many companies'' and "the successor to the mobile internet," but he failed to articulate the basic business problems that the Metaverse would address. The concept of virtual worlds where users interact with each other using digital avatars is an old one, going back as far as the late 1990s with massively multiplayer online role-player games, such as "Meridian 59," "Ultima Online," and "EverQuest." And while the Metaverse supposedly built on these ideas with new technology, Zuckerberg's one actual product — the VR platform Horizon Worlds, which required the use of an incredibly clunky Oculus headset — failed to suggest anything approaching a road map or a genuine vision. In spite of the Metaverse's arrested conceptual development, a pliant press published statements about the future of the technology that were somewhere between unrealistic and outright irresponsible . The CNBC host Jim Cramer nodded approvingly when Zuckerberg claimed that 1 billion people would use the Metaverse and spend hundreds of dollars there, despite the Meta CEO's inability to say what people would receive in exchange for their cash or why anyone would want to strap a clunky headset to their face to attend a low-quality, cartoon concert.

A high-flying life

The inability to define the Metaverse in any meaningful way didn't get in the way of its ascension to the top of the business world. In the months following the Meta announcement, it seemed that every company had a Metaverse product on offer, despite it not being obvious what it was or why they should.

Microsoft CEO Satya Nadella would say at the company's 2021 Ignite Conference that he couldn't "overstate how much of a breakthrough " the Metaverse was for his company, the industry, and the world. Roblox, an online game platform that has existed since 2004, rode the Metaverse hype wave to an initial public offering and a $41 billion valuation. Of course, the cryptocurrency industry took the ball and ran with it: The people behind the Bored Ape Yacht Club NFT company conned the press into believing that uploading someone's digital monkey pictures into VR would be the key to "master the Metaverse." Other crypto pumpers even successfully convinced people that digital land in the Metaverse would be the next frontier of real-estate investment . Even businesses that seemed to have little to do with tech jumped on board. Walmart joined the Metaverse. Disney joined the Metaverse.

Companies' rush to get into the game led Wall Street investors, consultants, and analysts to try to one up each other's projections for the Metaverse's growth. The consulting firm Gartner claimed that 25% of people would spend at least one hour a day in the Metaverse by 2026. The Wall Street Journal said the Metaverse would change the way we work forever . The global consulting firm McKinsey predicted that the Metaverse could generate up to "$5 trillion in value," adding that around 95% of business leaders expected the Metaverse to "positively impact their industry" within five to 10 years. Not to be outdone, Citi put out a massive report that declared the Metaverse would be a $13 trillion opportunity .

A brutal downfall

In spite of all this hype, the Metaverse did not lead a healthy life. Every single business idea or rosy market projection was built on the vague promises of a single CEO. And when people were actually offered the opportunity to try it out, nobody actually used the Metaverse.

Decentraland, the most well-funded, decentralized, crypto-based Metaverse product (effectively a wonky online world you can "walk" around), only had around 38 daily active users in its "$1.3 billion ecosystem." Decentraland would dispute this number, claiming that it had 8,000 daily active users — but that's still only a fraction of the number of people playing large online games like "Fortnite." Meta's much-heralded efforts similarly struggled: By October 2022, Mashable reported that Horizon Worlds had less than 200,000 monthly active users — dramatically short of the 500,000 target Meta had set for the end of 2022. The Wall Street Journal reported that only about 9% of user-created worlds were visited by more than 50 players , and The Verge said that it was so buggy that even Meta employees eschewed it . Despite the might of a then-trillion-dollar company, Meta could not convince people to use the product it had staked its future on. 

The Metaverse fell seriously ill as the economy slowed and the hype around generative AI grew. Microsoft shuttered its virtual-workspace platform AltSpaceVR in January 2023, laid off the 100 members of its "industrial metaverse team ," and made a series of cuts to its HoloLens team . Disney shuttered its Metaverse division in March, and Walmart followed suit by ending its Roblox-based Metaverse projects. The billions of dollars invested and the breathless hype around a half-baked concept led to thousands — if not tens of thousands — of people losing their jobs .

But the Metaverse was officially pulled off life support when it became clear that Zuckerberg and the company that launched the craze had moved on to greener financial pastures. Zuckerberg declared in a March update that Meta's "single largest investment is advancing AI and building it into every one of our products." Meta's chief technology officer, Andrew Bosworth, told CNBC in April that he, along with Mark Zuckerberg and the company's chief product officer, Chris Cox, were now spending most of their time on AI. The company has even stopped pitching the Metaverse to advertisers , despite spending more than $100 billion in research and development on its mission to be "Metaverse first." While Zuckerberg may suggest that developing games for the Quest headsets is some sort of investment, the writing is on the wall: Meta is done with the Metaverse.

Did anyone learn their lesson?

While the idea of virtual worlds or collective online experiences may live on in some form, the Capital-M Metaverse is dead. It was preceded in death by a long line of tech fads like Web3 and Google Glass. It is survived by newfangled ideas like the aforementioned generative AI and the self-driving car. Despite this long lineage of disappointment, let's be clear: The death of the Metaverse should be remembered as arguably one of the most historic failures in tech history.

I do not believe that Mark Zuckerberg ever had any real interest in "the Metaverse," because he never seemed to define it beyond a slightly tweaked Facebook with avatars and cumbersome hardware. It was the means to an increased share price, rather than any real vision for the future of human interaction. And Zuckerberg used his outsize wealth and power to get the whole of the tech industry and a good portion of the American business world into line behind this half-baked idea. 

The fact that Mark Zuckerberg has clearly stepped away from the Metaverse is a damning indictment of everyone who followed him, and anyone who still considers him a visionary tech leader. It should also be the cause for some serious reflection among the venture-capital community, which recklessly followed Zuckerberg into blowing billions of dollars on a hype cycle founded on the flimsiest possible press-release language. In a just world, Mark Zuckerberg should be fired as CEO of Meta (in the real world, this is actually impossible ). 

Zuckerberg misled everyone, burned tens of billions of dollars, convinced an industry of followers to submit to his quixotic obsession, and then killed it the second that another idea started to interest Wall Street. There is no reason that a man who has overseen the layoffs of tens of thousands of people should run a major company. There is no future for Meta with Mark Zuckerberg at the helm: It will stagnate, and then it will die and follow the Metaverse into the proverbial grave.

Ed Zitron  is the CEO of  EZPR , a national tech and business public-relations agency. He is also the author of the tech and culture newsletter  Where's Your Ed At .

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