video essay sample

What is a Video Essay? The Art of the Video Analysis Essay

I n the era of the internet and Youtube, the video essay has become an increasingly popular means of expressing ideas and concepts. However, there is a bit of an enigma behind the construction of the video essay largely due to the vagueness of the term.

What defines a video analysis essay? What is a video essay supposed to be about? In this article, we’ll take a look at the foundation of these videos and the various ways writers and editors use them creatively. Let’s dive in.

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What is a video essay?

First, let’s define video essay.

There is narrative film, documentary film, short films, and then there is the video essay. What is its role within the realm of visual media? Let’s begin with the video essay definition. 

VIDEO ESSAY DEFINITION

A video essay is a video that analyzes a specific topic, theme, person or thesis. Because video essays are a rather new form, they can be difficult to define, but recognizable nonetheless. To put it simply, they are essays in video form that aim to persuade, educate, or critique. 

These essays have become increasingly popular within the era of Youtube and with many creatives writing video essays on topics such as politics, music, film, and pop culture. 

What is a video essay used for?

• To persuade an audience of a thesis
• To educate on a specific subject
• To analyze and/or critique 

What is a video essay based on?

Establish a thesis.

Video analysis essays lack distinguished boundaries since there are countless topics a video essayist can tackle. Most essays, however, begin with a thesis. 

How Christopher Nolan Elevates the Movie Montage  •  Video Analysis Essays

Good essays often have a point to make. This point, or thesis, should be at the heart of every video analysis essay and is what binds the video together. 

Related Posts

• Stanley Kubrick Directing Style Explained →
• A Filmmaker’s Guide to Nolan’s Directing Style →
• How to Write a Voice Over Montage in a Script →

interviews in video essay

Utilize interviews.

A key determinant for the structure of an essay is the source of the ideas. A common source for this are interviews from experts in the field. These interviews can be cut and rearranged to support a thesis. 

Roger Deakins on "Learning to Light"  •  Video Analysis Essays

Utilizing first hand interviews is a great way to utilize ethos into the rhetoric of a video. However, it can be limiting since you are given a limited amount to work with. Voice over scripts, however, can give you the room to say anything. 

How to create the best video essays on Youtube

Write voice over scripts.

Voice over (VO) scripts allow video essayists to write out exactly what they want to say. This is one of the most common ways to structure a video analysis essay since it gives more freedom to the writer. It is also a great technique to use when taking on large topics.

In this video, it would have been difficult to explain every type of camera lens by cutting sound bites from interviews of filmmakers. A voice over script, on the other hand, allowed us to communicate information directly when and where we wanted to.

Ultimate Guide to Camera Lenses  •  Video essay examples

Some of the most famous video essayists like Every Frame a Painting and Nerdwriter1 utilize voice over to capitalize on their strength in writing video analysis essays. However, if you’re more of an editor than a writer, the next type of essay will be more up your alley. 

Video analysis essay without a script

Edit a supercut.

Rather than leaning on interview sound bites or voice over, the supercut video depends more on editing. You might be thinking “What is a video essay without writing?” The beauty of the video essay is that the writing can be done throughout the editing. Supercuts create arguments or themes visually through specific sequences. 

Another one of the great video essay channels, Screen Junkies, put together a supercut of the last decade in cinema. The video could be called a portrait of the last decade in cinema.

2010 - 2019: A Decade In Film  •  Best videos on Youtube

This video is rather general as it visually establishes the theme of art during a general time period. Other essays can be much more specific. 

Critical essays

Video essays are a uniquely effective means of creating an argument. This is especially true in critical essays. This type of video critiques the facets of a specific topic. 

In this video, by one of the best video essay channels, Every Frame a Painting, the topic of the film score is analyzed and critiqued — specifically temp film score.

Every Frame a Painting Marvel Symphonic Universe  •  Essay examples

Of course, not all essays critique the work of artists. Persuasion of an opinion is only one way to use the video form. Another popular use is to educate. 

• The Different Types of Camera Lenses →
• Write and Create Professionally Formatted Screenplays →
• How to Create Unforgettable Film Moments with Music →

Video analysis essay

Visual analysis.

One of the biggest advantages that video analysis essays have over traditional, written essays is the use of visuals. The use of visuals has allowed video essayists to display the subject or work that they are analyzing. It has also allowed them to be more specific with what they are analyzing. Writing video essays entails structuring both words and visuals. 

Take this video on There Will Be Blood for example. In a traditional, written essay, the writer would have had to first explain what occurs in the film then make their analysis and repeat.

This can be extremely inefficient and redundant. By analyzing the scene through a video, the points and lessons are much more clear and efficient. 

There Will Be Blood  •   Subscribe on YouTube

Through these video analysis essays, the scene of a film becomes support for a claim rather than the topic of the essay. 

Dissect an artist

Essays that focus on analysis do not always focus on a work of art. Oftentimes, they focus on the artist themself. In this type of essay, a thesis is typically made about an artist’s style or approach. The work of that artist is then used to support this thesis.

Nerdwriter1, one of the best video essays on Youtube, creates this type to analyze filmmakers, actors, photographers or in this case, iconic painters. 

Caravaggio: Master Of Light  •  Best video essays on YouTube

In the world of film, the artist video analysis essay tends to cover auteur filmmakers. Auteur filmmakers tend to have distinct styles and repetitive techniques that many filmmakers learn from and use in their own work. 

Stanley Kubrick is perhaps the most notable example. In this video, we analyze Kubrick’s best films and the techniques he uses that make so many of us drawn to his films. 

Why We're Obsessed with Stanley Kubrick Movies  •  Video essay examples

Critical essays and analytical essays choose to focus on a piece of work or an artist. Essays that aim to educate, however, draw on various sources to teach technique and the purpose behind those techniques. 

What is a video essay written about?

Historical analysis.

Another popular type of essay is historical analysis. Video analysis essays are a great medium to analyze the history of a specific topic. They are an opportunity for essayists to share their research as well as their opinion on history. 

Our video on aspect ratio , for example, analyzes how aspect ratios began in cinema and how they continue to evolve. We also make and support the claim that the 2:1 aspect ratio is becoming increasingly popular among filmmakers. 

Why More Directors are Switching to 18:9  •  Video analysis essay

Analyzing the work of great artists inherently yields a lesson to be learned. Some essays teach more directly.

• Types of Camera Movements in Film Explained →
• What is Aspect Ratio? A Formula for Framing Success →
• Visualize your scenes with intuitive online shotlist software →

Writing video essays about technique

Teach technique.

Educational essays designed to teach are typically more direct. They tend to be more valuable for those looking to create art rather than solely analyze it.

In this video, we explain every type of camera movement and the storytelling value of each. Educational essays must be based on research, evidence, and facts rather than opinion.

Ultimate Guide to Camera Movement  •  Best video essays on YouTube

As you can see, there are many reasons why the video essay has become an increasingly popular means of communicating information. Its ability to use both sound and picture makes it efficient and effective. It also draws on the language of filmmaking to express ideas through editing. But it also gives writers the creative freedom they love. 

Writing video essays is a new art form that many channels have set high standards for. What is a video essay supposed to be about? That’s up to you. 

Organize Post Production Workflow

The quality of an essay largely depends on the quality of the edit. If editing is not your strong suit, check out our next article. We dive into tips and techniques that will help you organize your Post-Production workflow to edit like a pro. 

Up Next: Post Production →

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How to Write a Video Essay: A Step-by-Step Guide and Tips

• by Joseph Kenas
• January 5, 2024
• Writing Tips

The video essay has become an increasingly popular way of presenting ideas and concepts in the age of the internet and YouTube. In this guide, we present a step-by-step guide on how to write a video essay and tips on how to make it.

While it is easy to write a normal essay, the structure of the video essay is a bit of a mystery, owing to the newness of the term.

However, in this article, we are going to define what is a video essay, how to write a video essay, and also How to present a video essay well in class.

What is a Video Essay?

A video essay is a video that delves into a certain subject, concept, person, or thesis. Video essays are difficult to characterize because they are a relatively new form, yet they are recognized regardless. Simply, video essays are visual compilations that try to persuade, educate, or criticize.

These days, there are many creatives making video essays on topics like politics, music, movies, and pop culture.

With these, essays have become increasingly popular in the era of video media such as Youtube, Vimeo, and others.

Video essays, like photo and traditional essays, tell a story or make a point.

The distinction is that video essays provide information through visuals.

When creating a video essay, you can incorporate video, images, text, music, and/or narration to make it dynamic and successful.

When you consider it, many music videos are actually video essays. 

Since making videos for YouTube and other video sites has grown so popular, many professors are now assigning video essays instead of regular essays to their students. So the question is, how do you write a video essay script?

Steps on How to Write a Video Essay Script

Unscripted videos cost time, effort, and are unpleasant to watch. The first thing you should do before making a video writes a script, even if it’s only a few lines long. Don’t be intimidated by the prospect of writing a script. All you need is a starting point.

A video script is important for anyone who wants to film a video with more confidence and clarity. They all contain comparable forms of information, such as who is speaking, what is said, where, and other important details.

While there are no precise criteria that a video essay must follow, it appears that most renowned video essayists are adhering to some steps as the form gets more popular and acknowledged online. 

1. Write a Thesis

Because a video essayist can handle a wide range of themes, video analysis essays lack defined bounds. The majority of essays, on the other hand, begin with a thesis.

A thesis is a statement, claim, theme, or concept that the rest of the essay is built around. A thesis might be broad, including a variety of art forms. Other theses can be quite detailed.

A good essay will almost always have a point to express. Every video analysis essay should have a central idea, or thesis, that ties the film together.

2. Write a Summary

Starting with a brief allows you and your team to document the answers to the most pressing project concerns. It ensures that everyone participating in the video production is on the same page.

This will avoid problems of mixing ideas or getting stuck when you are almost completing the project.

3. Choose a Proper Environment and Appropriate Tools

When it comes to writing your script, use any tool you’re familiar with, such as pen and paper. Also, find a writing atmosphere that is relaxing for you, where you can concentrate and be creative.

Consider what you don’t have to express out loud when you’re writing. Visual elements will be used to communicate a large portion of your content.

4. Use a Template

When you don’t have to reinvent the process every time you sit down, you get speed and consistency.

It’s using your cumulative knowledge of what works and doing it over and over again. Don’t start with a blank page when I sit down to create a script- try to use an already made template. 

5. Be Conversational

You want scripts that use language that is specific and targeted. Always avoid buzzwords, cliches, and generalizations. You want your audience to comprehend you clearly without rolling their eyes.

6. Be Narrative

Make careful to use a strong story structure when you’re trying to explain anything clearly. Ensure your script has a beginning, middle, and end, no matter how short it is. This will provide a familiar path for the viewers of your video script.

7. Edit Your Script

Make each word work for a certain position on the page when you choose your words.

They must serve a purpose.

After you’ve completed your first draft, go over your script and review it.

Then begin editing, reordering, and trimming. Remove as much as possible.

Consider cutting it if it isn’t helping you achieve your goal.

 8. Read Your Script Loudly

Before recording or going on in your process, it’s recommended to read your script aloud at least once. Even if you won’t be the one reading it, this is a good method to ensure that your message is clear. It’s a good idea to be away from people so you may practice in peace.

Words that flow well on paper don’t always flow well when spoken aloud. You might need to make some adjustments based on how tough certain phrases are to pronounce- it’s a lot easier to change it now than when recording.

9. Get Feedback

Sometimes it is very difficult to point out your mistakes in any piece of writing. Therefore, if you want a perfect video essay script, it is advisable to seek feedback from people who are not involved in the project.

Keep in mind that many will try to tear your work apart and make you feel incompetent. However, it can also be an opportunity to make your video better.

The best way to gather feedback is to assemble a group of people and read your script to them. Watch their facial reaction and jot own comments as you read. Make sure not to defend your decisions. Only listen to comments and ask questions to clarify.

After gathering feedback, decide on what points to include in your video essay. Also, you can ask someone else to read it to you so that you can listen to its follow.

A video essay can be a good mode to present all types of essays, especially compare and contrast essays as you can visually contrast the two subjects of your content.

How to make a Good Video from your Essay Script

You can make a good video from your script if you ask yourself the following questions;

• What is the video’s purpose? What is the purpose of the video in the first place?
• Who is this video’s intended audience?
• What is the subject of our video? (The more precise you can be, the better.) 
• What are the most important points to remember from the video?- What should viewers take away from it?

If the context had multiple characters, present their dialogues well in the essay to bring originality. If there is a need to involve another person, feel free to incorporate them.

How to Present a Video Essay Well in Class

• Write down keywords or main ideas in a notecard; do not write details- writing main ideas will help you remember your points when presenting. This helps you scan through your notecard for information.
• Practice- in presentations it is easy to tell who has practiced and who hasn’t. For your video essay to grab your class and professor’s attention, practice is the key. Practice in front of your friends and family asking for feedback and try to improve.
• Smile at your audience- this is one of the most important points when presenting anything in front of an audience. A smiley face draws the attention of the audience making them smile in return thus giving you confidence.
• Walk to your seat with a smile- try not to be disappointed even if you are not applauded. Be confident that you have aced your video presentation.

Other video presentations tips include;

• Making eye contact
• Have a good posture
• Do not argue with the audience 
• Look at everyone around the room, not just one audience or one spot
• Rember to use your hand and facial expressions to make a point.

Joseph is a freelance journalist and a part-time writer with a particular interest in the gig economy. He writes about schooling, college life, and changing trends in education. When not writing, Joseph is hiking or playing chess.

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The best video essays of 2020

Creators continue to push the envelope of criticism on YouTube

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For the last few years, video essays have gained more and more prominence on YouTube . With more and more creators choosing a video essay — or video essay-inspired — format, there are video essays about almost any topic you want to learn more about.

To discuss what makes a video essay one of the best of the year, let’s first break down what a video essay was in the year 2020 . There’s more gray area between formats than it initially may seem, especially given how many videos that lack an essay structure take on an essay aesthetic. We used the following criteria for this list:

• The video must be scripted. Momentary improvised asides are fine, especially if they come in the form of voice over added in editing, but the video must otherwise follow a written script.
• The video must have a thesis, and that thesis must be more than “this is good” or “this is bad.” The thesis should concern the impact of the subject matter, not just its content. This means no straight reviews (like La’Ron Readus’s review of Candyman ), no commentary/discussion videos (like Sherliza Moé’s series on cultural appropriation in the Star Wars prequels and Avatar: The Last Airbender ), no lore recaps (like My Name Is Byf’s meticulous archival works of the Destiny 2 lore), and no straight-up histories (like Sarah Z’s retelling of the infamous DashCon).
• The video also shouldn’t be a documentary (like NoClip’s documentary about the making of Pyre ). The focus should be a subject from an analytical standpoint, not an interview standpoint.
• But this doesn’t mean the video should necessarily aim for pure objectivity; personal video essays are, in fact, a thing.

This isn’t to say the excluded videos aren’t great. On the contrary: the ones mentioned above absolutely rule. Defining the parameters of a video essay, though, puts the videos discussed here on an equal playing field. When you watch, you know you’ll come away understanding the subject matter, and likely how art and society impact each other, a little better. Almost all of these videos contain spoilers, so watch at your own risk — but most can be enjoyed regardless of your familiarity with the subject matter, too.

1. “In Search of Flat Earth,” Dan Olson (Folding Ideas)

Dan Olson of Folding Ideas has been a video essayist for years, helping solidify the medium on YouTube. “In Search of Flat Earth,” though, is his masterpiece to date. The video is shot beautifully, with loving and reverent shots of nature that not only contribute to the video’s content and concepts, but also capture a sense of still beauty. If the video seeks to claim that flat earthers feel powerlessness in the face of the government and science, the way this video is shot makes the claim that maybe our powerlessness can be good, actually. But “In Search of Flat Earth” isn’t just a response to flat earthers; it’s also a response to Olson’s contemporaries who have made videos trying to convince flat earthers that their ideas are wrong. “In Search of Flat Earth” argues that flat earthers, and people with similar mindsets, can’t be logicked out of their mindsets — which turns into a surprise, mind-blowing third-act twist.

2. “The Satirical Resurgence of Reefer Madness,” Yhara Zayd

Yhara Zayd is somewhat of a newcomer to video essays, posting her first, “The Remake That Couldn’t: Skins U.S. ” in June 2019. Her catalogue of work has boomed in 2020, making selecting a video to feature difficult; her work is consistently standout, mixing analysis with dry comedy and heavy aesthetics. In a landmark year for marijuana legalization, “The Satirical Resurgence of Reefer Madness ” feels especially timely and important, but it’s also just a delight to watch. The video is not just a look into a criminally underrated musical starring Kristen Bell, Alan Cummings, and Ana Gasteyer. It’s a look into the real 1936 propaganda film of the same name, how the laws around marijuana criminalization were formed, and the deeply racist roots of anti-marijuana campaigns. Zayd’s soft but direct voice and distinctly internet-culture-informed humor make the video consistently engaging and fun while never shying away from what makes Reefer Madness so worthy of a campy parody musical.

3. “The Strange Reality of Roller Coaster Tycoon,” Jacob Geller

Roller Coaster Tycoon is a nostalgic classic — but what can it teach us about death? A weird amount, as Geller explains in “The Strange Reality of Roller Coaster Tycoon .” This video opens with the sentence, “There is at least one roller coaster designed specifically to kill you.” The “Euthanasia Coaster,” Geller explains, was never made, but would effectively kill a rider in just about a minute. As he breaks down the rituals around death, he winds his way around curves and loops, masterfully bringing the audience back to the game at the core of the video: Roller Coaster Tycoon . In just over 18 minutes, Geller’s analysis breaks down how the game allows for meaningful struggle in its mechanics — which the video essayist notes are similar in their coding to a roller coaster — while allowing for monstrosities, lethal roller coasters that bring your virtual park-goers to their grave. A roller coaster is meant to scare us, meant to spike adrenaline, meant to put the fear of death right in us, but fun! Geller’s discussion of Roller Coaster Tycoon shows just how much coasters, real or virtual, say about how we deal with death.

Disclosure: Jacob Geller has written for Polygon.

4. “ CATS ! And the Weird Mind of TS Eliot,” Maggie Mae Fish

Cats may have come out in 2019, but Maggie Mae Fish’s video essay on it came out in March 2020, so early into what the rest of the year would become. It was a small, but wonderfully unhinged blessing for video essay lovers who needed something bonkers to keep us afloat during quarantine. Fish’s performance background is in comedy and improv, notably working with Cracked before starting on her own video essays. Her writing and performance have a level of effervescent delight and bewilderment at most of the trash media she discusses, coming through most in her discussion of Cats .

But while a video on why Cats was bad could have been engaging and funny, Fish takes a step deeper, looking into the musical’s source material: the poetry of T.S. Eliot, a homophobic, antisemitic weirdo. Fish doesn’t just express Eliot’s politics, but explains why Cats pulls from fascist ideologies in its depiction of a tradition-heavy death cult. (Just, you know, with cats.) From there, Fish’s analysis goes even deeper. This video isn’t about not liking problematic media, or even “bad” media. It’s a video about deeply loving something that winds up parodying and subverting its roots.

5. “The Anatomy of Stan Culture,” Elexus Jionde (Intelexual Media)

Historian Elexius Jionde of Intelexual Media often takes a cultural anthropology lens in her videos, discussing topics like life in the American 1970s and the history of Black homelessness . In “The Anatomy of Stan Culture,” Jionde breaks down a current social phenomenon through a historical lens, asking why we stan and how we got here. Jionde dissects “celebrity worship disorder” and how fans obsess over their favorite celebrities, while not letting people who think they’re too good for the goss off the hook either. Using examples ranging from Bhad Babie to Selena Quintanilla to Victorian actors, Jionde shows how current celebrity culture is rooted in everything from politics to evolutionary biology. This 18-minute video is a crash course in how the celebrity industry runs, and it’s also an analysis of how we interact with celebrity right now. How do stans go from liking Ariana Grande’s music to replicating Ariana Grande’s voice to sending death threats to people who besmirch Ariana Grande’s name? Jionde doesn’t necessarily judge stans; instead, she shows how celebrity culture affects the rest of culture.

6. “On Writing: Mental Illness in Video Games,” Tim Hickson (Hello Future Me)

Before talking about what makes this video essay great, a warning: this video discusses struggles with mental health, including several aspects of suicide. It’s the heaviest video essay on this list, so make sure you know what you’re getting into before you watch.

Tim Hickson of the channel Hello Future Me opens the video by disclosing his experience working for a youth mental health and suicide intervention hotline. From there, he first discusses the ways in which video games, immersive narratives where players have control and make choices, can be cathartic for people with mental illnesses and informative for people who don’t. Citing games from World of Warcraft to Celeste to Prey to Hellblade: Senua’s Sacrifice , Hickson shows the different ways games dive into depression, social anxiety, and schizophrenia. A segment focused on Life is Strange ’s Kate Marsh dissects how a story can be cathartic for one person, but harmful for another. It’s a deeply empathetic video essay with rich research. It’s sobering, emotional, and moving.

7. “Why Anime is for Black People - Hip Hop x Anime,” Yedoye Travis (Beyond the Bot)

Beyond the Bot is a new New York-based collective making video essays about how anime impacts culture, and like with Yhara Zaid’s work, it was difficult to choose a favorite. “Why Anime is for Black People” is a standout for just how deep the analysis goes into the crossover between Black and East Asian culture. Going back to ’70s Blaxploitation and kung fu films, host and writer Yedoye Travis chronicles how East Asian media permeated Black culture, eventually leading to the Wu-Tang Clan sourcing their samples from films like The 36th Chamber of Shaolin and Shaolin and Wu Tang . Legendary producer J Dilla would later go on to sample East Asian music as well. And, of course, Travis spends a good deal talking about the important of the Toonami block of Adult Swim, and the importance of the network playing music from bands like Gorillaz and their lo-fi hip-hop bed music for bumps. Travis explains how the shows themselves — namely Cowboy Bebop , Samurai Champloo , and, of course, The Boondocks — made an impact on Black youth who grew up alongside the programming. The historical lens of the cross-culture influences allows this analysis to go deeper than similar video essays, but the tone stays casual, giving plenty of asides and jokes for people familiar with the content.

8. “What Is *Good* Queer Representation in 2020?,” Princess Weekes (MelinaPendulum)

2020 has been a landmark year for queer representation in the media, and Princess Weekes’ “What Is *Good* Queer Representation in 2020?” seeks to pick apart what has been “good,” what has been “bad,” and most often, what has just been complicated. Like any discussion of representation, Weekes talks about how important it is for queer people to see different versions of queer people in a variety of media, and the tendency for queer people to overlook works by queer creators, or judge them more harshly than works by creators who aren’t queer. She breaks down queer assimilation and respectability politics, taking a stance that’s emotional and personal, while still being relatable and pervasive. This video essay is a great start for how we can start discussing ways to complicate representation, to move away from the sanitization of queer narratives, and understand that what makes one person feel seen might do the opposite for someone else.

9. “Fallout: New Vegas Is Genius, And Here’s Why,” Harry Brewis (hbomberguy)

Harry Brewis’ trend of surprisingly long videos with sarcastically simplistic titles continues with his hour-and-a-half testament to what makes a good narrative-heavy RPG, using Fallout: New Vegas as an example of the best of the best. Don’t let the title trick you into thinking the video is a review. It’s much closer to a masterclass on writing for games, and implementing your story and worldbuilding into every single aspect of that game. From the world to the companions to the main plot to the side quests to the combat to the continuity of consequences, Brewis lays out how Fallout: New Vegas gives its players genuine choices, and then makes those choices genuinely significant in the game. He argues the game actually deals in “gray morality” instead of just saying it does while pushing players to be Good or Evil. The choices in the game often leave the player ambivalent, while placing them in a wild world that players can choose to make even wilder. Brewis uses the video to talk about what makes Fallout: New Vegas work, and why so many games pale in comparison. It isn’t just that Fallout: New Vegas is good —it’s that it’s a meticulous game made by people who cared about every single detail they developed.

10. “Whisper of the Heart: How Does It Feel to Be an Artist,” Accented Cinema

Whisper of the Heart is one of the quieter Studio Ghibli films, and likewise, this video essay by Accented Cinema is quiet, lovely, and tender. Accented Cinema is a video essay channel that focuses on foreign (at least, foreign to the United States) media and its impact. “ Whisper of the Heart : How Does It Feel to Be an Artist” is the most personal essay on this list, a necessity for an analysis of the very personal feeling of creating art. In the video, the host discusses how most artists don’t have the frenzied drive media often depicts. Instead, they have the slow, sometimes frustrating, sometimes euphoric drive of anyone who does something because it’s who they are. This video also comes with a warning that it discusses a tragic death in the studio — but the way it brings the discussion of that death back to the essay’s thesis is spectacular.

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What is a video essay?

A video essay is a short video that illustrates a topic, expresses an opinion and develops a thesis statement based on research through editing video, sound and image.

(Source: Morrissey, K. (2015, September). Stop Teaching Software, Start Teaching Software Literacy. Flowjournal . https://www.flowjournal.org/2015/09/stop-teaching-software-start-teaching-software-literacy/?print=print )

It is made of three main elements:

• Image (filmed footage and found footage)
• Sound (music and audio)
• Words (spoken and written)

All of them are linked to your own voice and argument. It is a way to write with video.

• Guidelines for Video Essay Best Practices Official technical guidelines by Prof. Antonio Lopez.

Video essays about video essays

Why Video Essays are just plain AWESOME by This Guy Edits  on YouTube .

Elements of the Essay Film from Kevin B. Lee on Vimeo .

F for Fake (1973) – How to Structure a Video Essay from Tony Zhou on Vimeo .

Sample Video Essays

• If Educational Videos Were Filmed Like Music Videos by Tom Scott
• How to Use Color in Film A blog post with multiple video essays about the use of color palettes by multiple great directors.
• Seed, Image, Ground by Abelardo Gil-Fournier & Jussi Parikka.
• Every Covid-19 Commercial is Exactly the Same
• Top Video Essayists some videos on this page are set to private
• VideoEssay: A subreddit for analytic videos and supercuts
• ISIL videos imitate Hollywood and video games to win converts
• Best Video Essays of 2023
• Best Video Essays of 2022 by British Film Institute
• Best Video Essays of 2020 by British Film Institute.
• Best Video Essays of 2019 by British Film Institute.
• Best Video Essays of 2018 by British Film Institute.
• Best Video Essays of 2017 by British Film Institute.
• Video Essays (Historical) A YouTube playlist of historically important films that helped define the concept of video essays.
• What Is Neorealism by kogonada.
• Analyzing Isis' propaganda - Mujatweets by Azza el Masri and Catherine Otayek.
• Oh dear! by Adam Curtis.
• Fembot in a Red Dress by Alison De Fren.
• WHY IS CINEMA: Women Filmmakers? NOT SEXIST, BUT LET'S BE REAL??? by Cameron Carpenter.
• Women as Reward - Tropes vs Women in Video Games by feministfrequency.
• Il corpo delle donne (sub eng) by Lorella Zanardo.

Video essays beyond COM

Video essays can be a valuable form of academic production, and they can be brilliant and insightful in many other fields apart from Communications and media studies. Here are some examples that cover all the JCU departments:

• Lady of Shalott | Art Analysis A look at John William Waterhouse's Pre-Raphaelite painting "The Lady of Shalott".
• How to ace your MBA video essay The 60-second online video essay is a recent addition to the MBA application process for some business schools.
• The Last Jedi - Forcing Change An analysis of Finn's and Kylo's narrative arc in Episode VIII of the Star Wars franchise.
• How The Economic Machine Works by Ray Dalio A simple but not simplistic and easy to follow 30 minute animated video that answers the question.
• Evolution of the Hero in British Literature This video essay discusses the literary heroes throughout the Anglo-Saxon Period, the Middle Ages, and the Renaissance Era in British Literature.
• Fast Math Tricks - How to multiply 2 digit numbers up to 100 - the fast way! An easy video tutorial unveiling some math tricks.
• Here's why we need to rethink veganism A brief climate change video essay on the environmental impacts of veganism, and how we can reframe going vegan less as a lifestyle and more as an aspiration.
• Italy on the edge of crisis: Should Europe be worried? Channel 4 discussing the delicate political juncture in Italy (May 2018).
• International Relations: An Introduction An overview by the London School of Economics and Social Science.

A video is basically a series of still images- each one is called a frame- that play back at a specific  rate . The frame rate (often abbreviated FPS for "frames per second") differs depending on where you are in the world and what you're shooting on.

If you're shooting a movie on celluloid (actual film that needs to be developed) then you are probably shooting at 24fps.

If you are shooting video in Europe then you are probably shooting at 25fps...

...unless you are shooting sports. Then you're probably shooting at 50fps.

If you're shooting video in the US or Canada then you are probably shooting at 30(29.98)fps...

...unless you're shooting sports. Then you're probably shooting at 60(59.98)fps...

...or unless you're shooting "cinematic video" at a frame rate of 23.976fps.

***The weird numbers for shooting in the US and Canada stem from the fact that while Europe's 50Hz electrical system operates at 50Hz, the 60Hz electrical system of the US actually operates at 59.98 Hz.***

If you're shooting at a higher frame rate (like 120fps or 250fps) it is probably because you want to play it back at one of these frame rates in order to achieve a slow motion effect.

Video sizes are measured in pixels. Resolution   refers to Width x Height. Here are some common resolutions:

• FullHD (1080p): 1920 x 1080
• HD (720p): 1280 x 720
• 4K (2160p): 3840 x 2160
• 4K Cinema: 4096 x 2160
• Standard Defintion (NTSC- US/Canada): 720 x 480
• Standard Definition (PAL- Europe): 720 x 576
• VGA: 640 x 360

Types of video essays

1. Supercut

A supercut is a compilation of a large number of (short) film clips, focusing on a common characteristic these clips have. That commonality can be anything: a formal or stylistic aspect, a shared theme or subject matter... 

Supercuts are a staple of fandom, but they can also be used as a form of audiovisual critique: to reveal cinematic tropes, to trace thematic or stylistic constants in a filmmaker’s work and so on.

Examples: ROYGBIV: A Pixar Supercut  or Microsoft Sam's  Every Covid-19 Commercial is Exactly the Same  or Chloé Barreau's  NON UNA DI MENO - l'8 MARZO sta arrivando!

2. Voiceover based

In this form, analysis is done by combining clips and images with a narrator’s voice that guides the process. This could be done for a variety of video essays styles: scene breakdowns, shot analyses, structural analyses, vlogs, etc. What is common is the integral role of the creator’s voice in advancing the argument.

Example: Tony Zhou’s Jackie Chan—How to Do Action Comedy or David Chen’s Edgar Wright and the Art of Close-Ups .

3. Text/Image/Sound-Based

In this form, analysis is done by combining text, images and sounds without a narrator’s voice to guide the process. Again, this could be done for a variety of video essays styles, but relies much more on editing to advance the argument.

Example: Kevin B. Lee’s Elements of the Essay Film or Catherine Grant’s All That Pastiche Allows Redux .

4. Desktop Films

A desktop film uses the screen of a computer or gadget to serve as the camera and canvas for all of the content of an audiovisual narrative. It can include content from videos, apps, and programs that would be viewable on a screen. It is a screen-based experience that uses the desktop as its primary medium.

Example: Katja Jansen’s Desktop Films ; Kevin B. Lee’s Reading // Binging // Benning .

Descriptions adapted from  Filmscalpel

Resources: background and fundamentals

Best Practices

• Code of Best Practices in Fair Use for Media Literacy Education Also downloadable as a PDF file
• Streaming: film criticism you can watch by Guy Lodge
• What is a Video Essay? Creators Grapple with a Definition Paula Bernstein from Filmmaker journal .
• The Video Essay As Art: 11 Ways to Make a Video Essay by Norman Bateman.
• Video essay: The essay film – some thoughts of discontent by Kevin B. Lee.
• Deep Focus - The Essay Film by British Film Institute and Sight & Sound .

Scholarly Websites about Video Essays

• The Videographic Essay: Practice and Pedagogy
• Audiovisualcy Video Essays on Vimeo.
• [In]Transition Journal of Videographic Films and Moving Image Studies.
• Introductory guide to video essay From the British Universities and Colleges Film and Video Council.

Resources: software and how-to

• How-to video essays by Greer Fyfe and Miriam Ross.
• Media Production Guide by Tisch Library, Tufts University.
• Video Reactions with OBS (Open Broadcast Software) Part 01 Setting up your scenes
• Video Reactions with OBS (Open Broadcast Software) Part 02 Recording with OBS

Storyboarding

• Planning and Storyboarding from Royal Roads University Library.
• Video Essay Script Template

Screencasting

• Quicktime (cross-platform)
• Screencast-O-Matic
• OBS Studio (open source, cross-platform) Open Broadcaster Software
• Flashback Express (PC only)
• 5 Free Tools for Creating a Screencast from Mashable.

Downloading and ripping

• Pasty Software for downloading.
• Savefrom allows up to 720p downloads of full video, 1080p downloads of video only (no audio). Select “download video in browser” on the site.
• Y2mate allows up to 1080p video downloads.
• Jdownloader Software for downloading
• Handbrake Software for ripping and converting
• DMA Basics: OBS for Video Essays A tutorial on how to use OBS for Netflix.

Note: Try to to ensure that you download in 720p resolution or higher. Your minimum level of quality should be 480p. If searching on YouTube, you can filter the search results to only show HD or 4K results. Check also the  Find Video   tab of this guide.

Free editing software options

• DaVinci Resolve (cross-platform) A color grading and non-linear video editing (NLE) application for macOS, Windows, and Linux, incorporating tools from Fairlight (audio production) and Fusion (motion graphics and visual effects that throw shade on After Effects).
• iMovie (Mac only)
• Videopad (cross-plaftorm)
• OpenShot (open source, cross-platform)
• Shortcut (open source, cross-platform)
• HitFilm Express (cross-platform)
• Free Music Archive An interactive library of high-quality, legal audio downloads directed by the radio station WFMU.
• SoundCloud SoundCloud is one of the world’s largest music and audio platform and you can search for creative commons music.
• YouTube Audio Library A library of free music and sound effects by YouTube. Each track is accompanied by information on the use.
• Sound Image Free music (and more) for your Projects by Eric Matyas. Only requires crediting the author for legal use (see "attribution info" page).
• Audacity A free and open-source digital audio editor and recording application software. Very useful to trim audio, convert a sample rate, apply a little compression, chop & screw, etc.
• REAPER A digital audio workstation and MIDI sequencer software. Technically a paid-for platform, its free-trial never ends.

Check also the  Find  Audio Resources  tab of this guide.

Creating credits, copyright and fair use

• Creating credits for video essays From Digital Design Studio at Tisch Library
• Fair Use Evaluator
• YouTube Fair Use Channel
• Society for Cinema and Media Studies Statement on Fair Use
• Blender A free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D printed models, motion graphics, interactive 3D applications, virtual reality, and computer games.
• GIMP A free and open-source raster graphics editor used for image manipulation (retouching) and image editing, free-form drawing, transcoding between different image file formats, and more specialized tasks.
• Inkscape A free and open-source vector graphics editor used to create vector images, primarily in Scalable Vector Graphics (SVG) format.
• Krita A free and open-source raster graphics editor designed primarily for digital painting and 2D animation. Good for sketching and conceptual art.

Stock footage

For stock footage, please check under the  Find video tab of this guide.

• Final Cut Pro X Tutorial by JCU Digital Media Lab.
• Final Cut Pro X Tutorial (PDF)
• Final Cut Pro X Full Tutorial by David A. Cox
• Audio Recording Tutorial by JCU Digital Media Lab.
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• Next: Find Images >>
• Last Updated: Mar 26, 2024 9:37 AM
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Home Resources Free Guides Video Essays Guide Introduction to Video Essays

VIDEO ESSAYS GUIDE

Introductory guide to video essays, introduction to video essays, studying and researching film through film, “if it can be written, or thought, it can be filmed” – stanley kubrick, "...why can filmmaking, film curation, and film criticism not co-exist” – lindiwe dovey.

Drawing on the inspiring work of pioneering educators and researchers engaging with this creative method, this guide aims to offer a research-led introduction for students, teachers and researchers approaching the video essay for the first time.

From 2014, with the foundation of [in]Transition, the first online, open access, peer-reviewed journal of videographic film and moving image studies, an increasing number of academic journals have been welcoming video essays. However, the written word remains the dominant language to disseminate scholarly work, with shared conventions in terms of register, structure and length. In contrast, a glimpse at the range of published video essays evidences the diversity of approaches. While this may be a great opportunity for innovation and creativity, it also presents challenges. How to make video essays? What are their pedagogical benefits, as compared to written papers? What are the technological expectations? How to design assessment briefs to ensure they are equivalent to written papers? Is such equivalence relevant? If the approaches are so varied, what are the criteria of evaluation? What are the copyright issues, if any, when reusing creative work for the purpose of making an argument, audiovisually? And, more importantly, where to start?

Video essays are scholarly videos that invite researchers and class members to explore the audiovisual and multimedia language to make an academic argument. When applied to film research and pedagogy, the video essay is thus a recursive text. That is, the object of study, film, is mediated, or rather, performed, through the film medium. This is a kind of academic piece that encourages creativity, but more importantly, action. As such, video essays have a transformative dimension. When used in the classroom, for instance, as creative assessment methods, they foster a collaborative environment where teachers and students - that is, class members - are co-producers of knowledge, informed by different positionalities. Video essays can thus contribute to a kind of education that Paulo Friere (2018[1978]: 80-81) referred to as the “problem-posing education”, as “the practice of freedom”. This contrasts with the “banking” or “digestive” education as the practice of domination, where students are mere passive recipients of the knowledge transferred from tutors. As universities seek to decolonise the curriculum, video essays seem as pertinent as ever to foster active, creative and critical modes of learning, based on thinking through making. However, the experimental potential in video essays also leads to a certain degree of uncertainty to all class members and eager researchers who would like to venture into this creative arena of knowledge production. Creative educators and researchers are collectively seeking an academic space for video essays, legitimising their production, and suggesting ways of engaging with this kind of recursive language.

As Christian Keathley notes, “the essential question faced in the production of scholarly video is not technical, but conceptual” (2012). That is, video essays, like any other scholarly work, are concerned with the contribution to knowledge. But, how to achieve this? In this guide, we first look at the existing guidelines for the production and evaluation across the different journals, finding some coherence across them. We then suggest some ways of making them, dividing the process in three phases: preproduction, production and postproduction, in alignment with the filmmaking process. These guidelines do not aim to be prescriptive by any means. Rather, they seek to assist the video-making process . Due to our emphasis on the academic value of video essays, we further offer an overview to copyright considerations to take into account for its lawful, ethical and rigorous publication . We also include several journals and dissemination spaces. Finally, we share a case study of the application of the video essay as a creative assessment method at SOAS, University of London.

How to make video essays. Dr Shane O’Sullivan, Senior Lecturer in Filmmaking at Kingston University and Curator of Archives for Education .

Finding Coherence Across Journals

How to make video essay guides, copyright considerations, dissemination.

How to do a Video Essay: What is a Video Essay?

Introducing the Video Essay: Assignment of Now!

• What is a Video Essay?

The term Video Essay is hard to define as it is still evolving from a long cinematic history. From the screen studies perspective, it is a video that analyses specific topics or themes relating to film and television and is relevant as it comments on film in its own language. On a basic level it could be defined as the video equivalent of the written essay.

This guide refers to the video essay from the context of the academic audiovisual essay as a multimodal form that combines written, audio and visual modes to communicate an idea. As a structure, the video essay is thesis-driven, and uses images with text so that the audience can read and interpret the idea or argument in a multimodal way.

In educational settings, the term video essay is used broadly for teacher/student-learner generated video and as a vehicle to transmediate between written-text to digital forms.  Through the video essay form, students are able to achieve learning outcomes in a new way as a multimodal experience while engaging with the subject, task or assessment through expression and creation of self-knowledge.

PHOTO: TWITTER/@GIZMODO. Retrieved from http://www.straitstimes.com/tech/death-of-the-vcr-5-things-to-remember-about-the-iconic-technology

• About Video Essays
• What is a Video Essay? Creators Grapple with a Definition
• The Video Essay As Art: 11 Ways to Make a Video Essay
• << Previous: Home
• Next: The Video Essay Process >>
• The Video Essay Process
• Modes, MultiModality & Multiliteracies
• A Pedagogy of Multiliteracies
• Modes Of Multimodality
• Video Essay Journals
• Video Essay Channels
• Weblinks to Video Essay Resources
• Weblinks to Creative Commons Resources
• Titles in the Library
• Referencing & Copyright
• Marking Rubric
• Last Updated: Aug 28, 2023 2:57 PM
• URL: https://ecu.au.libguides.com/video-essay

Edith Cowan University acknowledges and respects the Noongar people, who are the traditional custodians of the land upon which its campuses stand and its programs operate. In particular ECU pays its respects to the Elders, past and present, of the Noongar people, and embrace their culture, wisdom and knowledge.

Visual Rhetoric

Video essay resource guide.

PAR 102 (M-Th, 9 AM- 5 PM) Fine Arts Library Media Lab (same hours as FAL) PCL Media Lab (same hours as PCL)

About video essays

What are they.

“The video essay is often described as a form of new media, but the basic principles are as old as rhetoric: the author makes an assertion, then presents evidence to back up his claim. Of course it was always possible for film critics to do this in print, and they’ve been doing it for over 100 years, following more or less the same template that one would use while writing about any art form: state your thesis or opinion, then back it with examples. In college, I was assured that in its heart, all written criticism was essentially the same – that in terms of rhetorical construction, book reviews, music reviews, dance reviews and film reviews were cut from the same cloth, but tailored to suit the specific properties of the medium being described, with greater emphasis given to form or content depending on the author’s goals and the reader’s presumed interest.”

Matt Zoller Seitz on the video essay .

what makes a good video essay? 

Tony Zhou on how to structure a video essay

Kevin B. Lee on what makes a video essay “ great “

why should we use them? what are their limits?

Kevin B. Lee’s  experimental/artistic pitch for video essays

Kevin B. Lee’s mainstream pitch for video essay

“Of all the many developments in the short history of film criticism and scholarship, the video essay has the greatest potential to challenge the now historically located text-based dominance of the appraisal and interpretation of film and its contextual cultures…”

Andrew McWhirter argues that t he video essay has significant academic potential in the Fall 2015 issue of  Screen

“Importantly, the [new] media stylo does not replace traditional scholarship. This is a new practice beyond traditional scholarship. So how does critical media differ from traditional scholarship and what advantages does it offer? First, as you will see with the works in this issue, critical media demonstrates a shift in rhetorical mode. The traditional essay is argumentative-thesis, evidence, conclusion. Traditional scholarship aspires to exhaustion, to be the definitive, end-all-be-all, last word on a particular subject. The media stylo, by contrast, suggests possibilities-it is not the end of scholarly inquiry; it is the beginning. It explores and experiments and is designed just as much to inspire as to convince…”

Eric Fadden’s “ A Manifesto for Critical Media “

Adam Westbrook’s “ The Web-Video Problem: Why It’s Time to Rethinking Visual Storytelling from the Bottom Up “

Video essayists and venues

Matt Zoller Seitz (various venues) A writer and director by trade, Zoller Seitz is nonetheless probably best known as a prominent American cultural critic.  He’s made over 1000 hours of video essays and is generally recognized as a founder of the video essay movement in high-brow periodicals.  A recognized expert on Wes Anderson, Zoller Seitz is also notable because he often mixes other cinematic media (especially television) into his analysis, as in the above example, which doubles as an experiment in the absence of voiceover.

Various contributors, Press Play Co-founded by Matt Zoller Seitz and Ken Cancelosi,  Press Play  (published by Indiewire)   is one of the oldest high-brow venues for video essays about television, cinema, and other aspects of popular culture.

Various contributors, Keyframe   (A Fandor online publication) Fandor’s video essay department publishes work from many editors (what many video essayists call themselves) on and in a range of topics and styles.  Check it out to get an idea of all that things a video essay can do!

Various contributors, Moving Image Source A high-brow publication for video essays.

Tony Zhou, Every Frame a Painting The master of video essays on filmic form, Tony’s arguments are clean, simple, and well-evidenced.  Look to Tony as an example of aggressive and precise editing and arrangement.  He’s also an excellent sound editor–pay attention to his choices and try out some of his sound-mixing techniques in your essay.

Adam Johnston, Your Movie Sucks (YMS) Although an excellent example of epideictic film rhetoric, this channel is a great example of what  not  to do in this assignment (write a movie review, gush about how good/bad you think a movie is, focus on motifs or narrative content instead of  film form  as the center of your argument).  What you  can  learn from Adam is a lot about style.  Adam’s delivery, pacing, and editing all work together to promote a mildly-disinterested-and-therefore-credible ethos through a near-monotone, which I’ll affectionately dub the “Daria” narratorial ethos.

Adam Westbrook, delve.tv Adam Westbrook is part of an emerging group of professional video essayists and delve.tv is his version of a visual podcast.  Using the video essay form, Adam has developed a professional public intellectual ethos for himself through skillful overlay of explanation/interpretation and concept.  Check out Westbrook’s work as a really good example of presenting and representing visual concepts crucial to an argument.  He’s a master at making an argument in the form of storytelling, and he uses the video essay as a vehicle for that enterprise.

:: kogonada (various venues) If you found yourself wondering what the auteur video essay might look like, :: kogonada is it.  I like to call this “expressionist” video essay style.  Kogonada is the ultimate minimalist when it comes to voiceover/text over–its message impossibly and almost excessively efficient.  Half of the videos in his library are simple, expertly-executed supercuts , highlighting how heavily video essays rely on the “supercut” technique to make an argument.  Crafting an essay in this style really limits your audience and may not be a very good fit for the constraints of assignment (very “cutting edge,” as we talked about it in class), but you will probably draw inspiration from ::kogonada’s distinct, recognizable style, as well as an idea of what a video essay can do at the outer limits of its form.

Lewis Bond,  Channel Criswell Narrating in brogue-y Northern English, Bond takes his time, releasing a very carefully-edited, high-production video essay once every couple of months.  He’s a decent editor, but I feel his essays tend to run long, and I feel rushed by his narration at times.  Bond also makes a useful distinction between video essays and analysis/reviews on his channel–and while most of his analysis/reviews focus on film content (what you don’t want to imitate), his video essays stay pretty focused on film technique (what you do).  Hearing the same author consciously engage in two different modes of analysis might help you better understand the distinction between the two, as well.

Jack Nugent,  Now You See It Nugent’s brisk, formal analysis is both insightful and accessible–a good example of what it takes to secure a significant following in the highly-competitive Youtube marketplace.  [That’s my way of slyly calling him commercial.] Nugent is especially good at pairing his narration with his images.  Concentrate and reflect upon his simple pairings as you watch–how does Nugent help you process both sets of information at the pacing he sets?

Evan Puschak, The Nerdwriter Nerdwriter  is a great example the diversity of topics a video essay can be used to craft an argument about.  Every week, Puschak publishes an episode on science, art, and culture.  Look at all the different things Puschak considers visual rhetoric and think about how he’s using the video essay form to make honed, precisely-executed arguments about popular culture.

Dennis Hartwig and John P. Hess,  FilmmakerIQ Hartwig and Hess use video essays to explain filmmaking technique to aspiring filmmakers.  I’ve included the channel here as another example of what  not  to do in your argument, although perhaps some of the technical explanations that Hartwig and Hess have produced might help you as secondary sources.  Your target audience (someone familiar on basic film theory trying to better understand film form) is likely to find the highly technical, prescriptive arguments on FilmIQ boring or alienating. Don’t focus on technical production in your essay (how the film accomplishes a particular visual technique using a camera); rather, focus on how the audience interprets the end result in the film itself; in other words, focus on choices the audience can notice and interpret–how is the audience interpreting the product of production?  How often is the audience thinking about/noticing production in that process?

Kevin B. Lee (various venues) A good example of the older, high-brow generation of video essayists, Kevin’s collection of work hosted on his Vimeo channel offers slow, deliberate, lecture-inspired readings of film techniques and form.  Note the distinct stylistic difference between Kevin’s pacing and someone like Zhou or Lewis.  How does delivery affect reception?

Software Guides

How to access Lynda tutorials (these will change your life)

Handbrake and MakeMKV  (file converters)

Adobe Premiere  (video editing)

Camtasia  (screen capture)

File management

Use your free UTBox account to upload and manage your files.  Make sure you’ve got some sort of system for tracking and assembling everything into your video editing software.   UTBox has a 2 terabyte limit (much higher than Google Drive) and is an excellent file management resource for all sorts of academic work.

Adobe Premiere saves versions with links to your video files, so it’s imperative that you keep your video files folder in the same place on every machine you open it up on.  That’s why I keep all my video files in a big folder on box that I drop on the desktop of any machine I’m working on before I open my premiere files.  The Adobe Premiere project walkthrough  has more details on this.

Where to find video and how to capture it

About fair use . Make sure your composition complies with the Fair Use doctrine and familiarize yourself with the four criteria.

The best place to capture images is always from a high-resolution DVD or video file .  The first place you should go to get the film is the library– see instructions for searching here .

To import the video and audio from your DVD or video file into your video editing software (like Premiere), you will first need to use a software to convert it to an .mkv.  See instructions on how to do that here .

Camtasia tutorials .  Camtasia is a program that allows you to capture anything that’s going on on your screen .  This is a critical tool for this assignment as you decide what kind of interface you want to present to your reader in your video essay.  Camtasia also allows you to capture any high-quality video playing on your desktop without licensing restrictions.

You can also use Clip Converter to capture images and sound from pre-existing YouTube videos , and it may be a little faster and easier than Camtasia.   I suggest converting things into .mkv before putting them into your video editor, regardless of where you get the material from.

Film theory and criticism

• /r/truefilm’s reading and viewing guide

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By The Berkeley MFE Program | Jun 22, 2022 | Applying , STEM , Data Science , MFE , quant finance , graduate studies , video essay

It is important that we are able to hear and see you. Before you start recording, make sure you are in a quiet space with good lighting. In orde r to minimize distractions, please have a neutral background that isn’t busy with objects or bright colors.

You want to make sure you are in a well lit room. If possible, we recommend recording during the day with natural light. If your space has a window directly behind you, ensure that the shades or curtains are closed.

Check the quality of the device you are recording on. Make sure that your face is fully in frame and visible, and that your audio is clear. You will have an opportunity to do a test before you begin the recording, be sure to take advantage of this opportunity. 

You have two attempts to record your video, so make sure beforehand that you are in an area with stable Internet connection. Since you will record the video essay directly in the application portal. We encourage you to check your internet speed and that your video will upload properly at the end of your recording. You can use an online speed test to check your speed.

We all know that the first impression is usually the most important. The video essay may be the only time the admissions committee will see and hear you, so take the time to ensure you are well dressed and groomed.

The essay question(s) will not be available beforehand. While you will not be able to prepare in advance, we recommend preparing yourself mentally: take deep breaths, go out for a walk, hydrate, etc. Do what you need to get in the right mind set. When you are ready and completed the video and audio check, the question(s) will appear on screen when you hit “Ready.” We have designed the question(s) to be answered it on the spot and you will have a few seconds to read the prompt before the recording begins. 

You only have two minutes to answer the prompt. Make sure to pay attention to the time and start wrapping up before time runs out. Once you completed the recording, take a few minutes to review your response. Utilize the second attempt if needed. If you decide to record your response using the second att empt, we strongly advise that you do not read your answer or look it up on the internet. Use your own words, be yourself and talk to us as if you were sitting across from us during an interview.  This is not a pass or fail exercise. We want to hear from you, your opinion, and what you have to say on this subject.   

We hope these tips will help you feel more confident and ready for the video portion. If you have not already done so, we encourage you review the application tips . If you still have questions or need additional guidance, here are ways to connect or learn more: sign-up for an information session or join the weekly Q&A session via zoom on Tuesdays from 3-4 PM PT/Wednesday from 9-10 AM PT.

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Step-by-Step Guide: Mastering the Video Essay for College Applications

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Have you made up your mind about the college you want to attend yet? If so, the next step is to start the application process. In this stage, you may be required to record an introductory video to tell the admissions committee a little about yourself.

Most colleges are now veering from traditional written essays to video essays as part of the application process. Therefore, you need to master the art of writing an effective video essay that you’ll use to record your college application video.

In this blog post, we’ll show you how to write a winning video essay for college applications to take you a step closer to admission.

What is a video essay?

A video essay is a 2-5 minute video recording that allows students to showcase their personality and convince the admission committee to accept them into the college. It’s an innovative way for prospective students to show their creativity and communication skills beyond the traditional written application.

Since they are visual, video essays allow candidates to express themselves and make a lasting impression. They can cover a wide range of topics, such as the student’s background, values, interests, and experiences.

Compelling video essays allow college applicants to differentiate themselves from the competition and increase their chances of securing a place at their dream institution.

What makes a good video essay?

A good video essay should reflect your authentic voice, personal experiences, and future aspirations. It should showcase your ability to express your ideas clearly while also providing a glimpse into your character and personality. Creativity, storytelling, and attention to detail are all essential components, as they paint a vivid picture of who you are.

How long should my video essay be?

The ideal length of a video essay depends on the specific requirements of the college. Most colleges will require you to keep it 2-3 minutes long. However, it’s important to pay close attention to the guidelines of the college you’re applying to. And remember, quality is key over quantity.

9-step guide to writing a video essay for college applications

A video essay is your chance to make a lasting impression as to why you are a good fit for the college. So, it’s important to know how to craft the perfect one.

What should be included in a college application video?

A college application essay and personal statement should focus on your background, experiences, and passions. Consider your personal story and how it sets you apart. Also, identify what aspects about you would contribute to the college's community and your long-term goals after finishing your studies at the college.

Here’s how you can write a video essay in nine steps, along with useful examples.

Step #1 - Select a suitable topic

Once you’ve understood the instructions, choose a specific topic you’ll be addressing in the video. Though some colleges will give you a topic to talk about, most of them will give you the freedom to select your essay topic of interest.

Think about what will best represent who you are as an individual and what makes you want to attend this particular college.

Your topic should be interesting, original, and unique. After all, admissions officers will see hundreds of other video applications, so yours needs to stand out!

Step #2 - Outline your talking points

Now that you know what topic(s) you’ll address in your video essay, create an outline of your talking points. This is an organized list of the main points you’ll cover in your video essay.

Your video essay should be well-organized and follow a clear and logical structure.

This will help you create a strong narrative that carries the viewer from beginning to end.

Remember to include any anecdotes or story highlights that may help you illustrate a point. An effective outline will help keep your thoughts organized when writing your video essay.

Step #3 - Open with a strong hook

The fun part is here – it's time to write down your video essay for college application. This is where all those talking points you wrote in the outline come into play.

The opening moments of your video essay can make or break your impression. To engage your audience from the start, make sure you open with a captivating hook that will catch the viewer's curiosity.

This could be a compelling question, an interesting anecdote, or a short personal story. Remember, you only have a few seconds to grab the attention of the busy admission committee - so make them count!

Example of an opening hook:

“One unforgettable winter in my seventh grade, my mother's battle with alcoholism reached a shocking peak when she attempted to take her life. As I visited her in the psychiatric ward, I couldn't help but battle with emotions and questions about her heart-wrenching decision. The twists and turns of these events profoundly influenced both my personal and professional growth. It ultimately led me to pursue a career in psychology.”

Step #4 - Introduce yourself

Once you've hooked your viewers, give a brief and genuine introduction of who you are. Mention your name, where you come from, your educational background, and your interests. 

This is your chance to establish a memorable connection with the viewers, so let your authentic self shine.

Step #5 - Identify the course you’d like to study

Next, explain the major or program you want to pursue at college and elaborate on why it appeals to you. Also, identify what motivated you to pursue that particular course. This shows the college that you have a clear educational vision and are passionate about your chosen field.

Step #6 - Explain your reasons for joining college

Now that the committee knows about you and your goals tell them why their institution is the best fit for you. Highlight specific features that attracted you to their program, whether it’s the extracurricular opportunities, prestigious faculty members, or campus culture.

You could also mention alumni success stories or the college's unique facilities that make you want to study there.

“My desire to join the University of Manchester started when I participated in their graduate school visitation program right after high school. During the program, I learned more about the Department of Psychology and met the wonderful lecturers. I also interacted with some alumni who applauded my career choice. The experience made me see how my interests aligned with those of this particular school.”

Step #7 - Explain the skills and values you bring

Next, sell yourself by emphasizing your unique qualities and values that would positively impact the college community. For instance, you can talk about your passion for learning, your strong work ethic, your ability to collaborate with others, or your dedication to making a difference in the college.

You can also mention your skills in extracurricular activities like sports or arts that you’ll use to impact the college culture.

“Throughout high school, I’ve always been a highly disciplined student with the desire to excel in everything I do. I also have a collaborative spirit and a strong will to help my fellow students succeed. My effective communication and interpersonal skills will help me to collaborate with fellow students to make the college highly accommodative for all students.”

Step #8 - Explain what you want to achieve in the end

Lastly, go beyond the degree and paint a picture of your long-term goals. Explain what you want to achieve after college and the impact you hope to make on the world.

Also, let the admission committee understand how your education will empower your personal and professional growth and how your experiences at college will propel you toward those dreams.

“At the end of my learning period at the college, I hope to participate in community-based programs to provide viable solutions for issues affecting mental health. Will also use my knowledge and skills to build a mental health facility to encourage mental wellness and inspire young professionals who would like to take the same career path.”

Step #9 - Review and polish

Once you’ve finished writing the video essay, it's important to spend time reviewing and editing your work. Correct poor sentence structures and double-check to ensure you’ve included all the essential information according to the essay prompt.

You can also share it with a trusted friend or family member to get valuable feedback and suggestions for improvement.

Key takeaway

Unlike a written essay, a video essay provides an opportunity to show your personality and let the admissions committee know who you are. It’s an opportunity to use your individual story to pique their interests.

Writing a winning video essay for a college application requires confidence and enthusiasm. With some preparation and creativity, you can craft an interesting essay that sets you apart from other applicants for college acceptance.

Half your work is done when you have a solid video essay script. Writers Per Hour’s team of expert writers can help you write a 100% original college application video essay script that presents your candidature, showcases your personality, and demonstrates your enthusiasm to join the university.

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What Is a Video Essay? Definition & Examples Of Video Essays

A video essay consists of a series of videos that collectively, present an in-depth analysis or interpretation of a given subject or topic.

In this way, a video essay can be thought of as a condensed version of a lengthy written article.

VIDEO ESSAY

What is a video essay.

A video essay is an audio-visual presentation of your thoughts on a topic or text that usually lasts between 5 and 10 minutes long.

It can take the form of any type of media such as film, animation, or even PowerPoint presentations.

The most important thing to remember when creating a video essay is to include voiceover narration throughout the whole project so that viewers feel they are listening in on your thoughts and ideas rather than watching passively.

Video essays are typically created by content creators’ critics to make arguments about cinema, television, art history, and culture more broadly.

Ever wondered how ideas unfold in the dynamic world of video?

That’s where video essays come in.

They’re a compelling blend of documentary and personal reflection, packed into a visually engaging package.

We’ll dive deep into the art of the video essay, a form that’s taken the internet by storm.

In this article, we’ll explore how video essays have revolutionized storytelling and education.

They’re not just a person talking to a camera; they’re a meticulously crafted narrative, often weaving together film footage, voiceover, text, and music to argue and inform.

Stick with us as we unpack the nuances that make video essays a unique and powerful medium for expression and learning.

Components Of A Video Essay

As storytellers and educators, we recognize the intricate elements that comprise a video essay.

Each component is vital for communicating the essay’s message and maintaining the audience’s engagement.

Narrative Structure serves as the backbone of a video essay.

Our crafting of this structure relies on a cinematic approach where the beginning, middle, and end serve to introduce, argue, and explore our ideas.

Film Footage then breathes life into our words.

We handpick scenes from various sources, be it iconic or obscure, to visually accentuate our narrative.

The Voiceover we provide acts as a guide for our viewers.

It delivers our analysis and commentary, ensuring our perspective is heard.

Paired with this is the Text and Graphics segment, offering another layer of interpretation.

We animate bullet points, overlay subtitles, and incorporate infographics to highlight key points.

Our sound design, specifically the Music and Sound Effects , creates the video essay’s atmosphere.

It underscores the emotions we wish to evoke and punctuates the points we make.

This auditory component is as crucial as the visual, as it can completely change the viewer’s experience.

We also pay close attention to the Editing and Pacing .

This ensures our video essays are not only informative but also engaging.

The rhythm of the cuts and transitions keeps viewers invested from start to finish.

In essence, a strong video essay is a tapestry woven with:

• Narrative Structure – the story’s framework,
• Film Footage – visual evidence supporting our claims,
• Voiceover – our distinctive voice that narrates the essay,
• Text and Graphics – the clarity of our arguments through visual aids,
• Music and Sound Effects – the emotive undercurrent of our piece,
• Editing and Pacing – the flow that maintains engagement.

Each element works Along with the others, making our video essays not just informative, but also a cinematic experience.

Through these components, we offer a comprehensive yet compelling way of storytelling that captivates and educates our audience.

The Power Of Visual Storytelling

Visual storytelling harnesses the innate human attraction to imagery and narrative.

At its core, a video essay is a compelling form of visual storytelling that combines the rich tradition of oral narrative with the dynamic appeal of cinema.

The impact of visual storytelling in video essays can be profound.

When crafted effectively, they engage viewers on multiple sensory levels – not just audibly but visually, leading to a more immersive and memorable experience.

Imagery in visual storytelling isn’t merely decorative.

It’s a crucial carrier of thematic content, enhancing the narrative and supporting the overarching message.

By incorporating film footage and stills, video essays create a tapestry of visuals that resonate with viewers.

• Film Footage – Brings concepts to life with cinematic flair,
• Stills and Graphics – Emphasize key points and add depth to the narrative.

Through the deliberate choice of images and juxtaposition, video essays are able to articulate complex ideas.

They elicit emotions and evoke reactions that pure text or speech cannot match.

From documentaries like An Inconvenient Truth to educational content on platforms like TED-Ed, video essays have proven their capacity to inform and inspire.

Sound design in video essays goes beyond mere accompaniment; it’s an integral component of storytelling.

Music and sound effects set the tone, heighten tension, and can even alter the audience’s perception of the visuals.

It’s this synergy that elevates the story, giving it texture and nuance.

• Music – Sets the emotional tone,
• Sound Effects – Enhances the realism of the visuals.

Crafting a narrative in this medium isn’t just about what’s on screen.

It requires an understanding of how each element – from script to sound – works in concert.

This unity forms an intricate dance of auditory and visual elements that can transform a simple message into a powerful narrative experience.

The Influence Of Video Essays In Education

Video essays have become a dynamic tool in academic settings, transcending traditional teaching methods.

By blending entertainment with education, they engage students in ways that lectures and textbooks alone cannot.

How To Create A Powerful Video Essay

Creating a compelling video essay isn’t just about stitching clips together.

It requires a blend of critical thinking, storytelling, and technical skill.

Choose a Central Thesis that resonates with your intended audience.

Like any persuasive essay, your video should have a clear argument or point of view that you aim to get across.

Research Thoroughly to support your thesis with factual data and thought-provoking insights.

Whether you’re dissecting themes in The Great Gatsby or examining the cinematography of Citizen Kane , your analysis must be thorough and well-founded.

Plan Your Narrative Structure before jumping into the editing process.

Decide the flow of your argument and how each segment supports your central message.

Typically, you’d include:

• An intriguing introduction – set the stage for what’s coming,
• A body that elaborates your thesis – present your evidence and arguments,
• Clearly separated sections – these act as paragraphs would in written essays.

Visuals Are Key in a video essay.

We opt for high-quality footage that not only illustrates but also enhances our narrative.

Think of visuals as examples that will bring your argument to life.

Audio selection Should Never Be an Afterthought.

Pair your visuals with a soundtrack that complements the mood you’re aiming to create.

Voice-overs should be clear and paced in a way that’s easy for the audience to follow.

Editing Is Where It All Comes Together.

Here, timing and rhythm are crucial to maintain viewer engagement.

We ensure our cuts are clean and purposeful, and transition effects are used judiciously.

Interactive Elements like on-screen text or graphics can add a layer of depth to your video essay.

Use such elements to highlight important points or data without disrupting the flow of your narrative.

Feedback Is Invaluable before finalizing your video essay.

We often share our drafts with a trusted group to gain insights that we might have missed.

It’s a part of refining our work to make sure it’s as impactful as it can be.

Remember, creating a video essay is about more than compiling clips and sound – it’s a form of expression that combines film criticism with visual storytelling.

It’s about crafting an experience that informs and intrigues, compelling the viewer to see a subject through a new lens.

With the right approach, we’re not just delivering information; we’re creating an immersive narrative experience.

What Is A Video Essay – Wrap Up

We’ve explored the intricate craft of video essays, shedding light on their ability to captivate and inform.

By weaving together compelling visuals and sound with a strong narrative, we can create immersive experiences that resonate with our audience.

Let’s harness these tools and share our stories, knowing that with the right approach, our video essays can truly make an impact.

Remember, it’s our unique perspective and creative vision that will set our work apart in the ever-evolving landscape of digital storytelling.

Frequently Asked Questions

What is visual storytelling in video essays.

Visual storytelling in video essays is the craft of using visual elements to narrate a story or present an argument, engaging viewers on a sensory level beyond just text or speech.

Why Is Visual Storytelling Important In Video Essays?

Visual storytelling is important because it captures attention and immerses the audience, making the content more memorable and impactful through the integration of visuals, sound, and narrative.

What Are The Key Elements Of A Powerful Video Essay?

The key elements include a central thesis, thorough research, a well-planned narrative structure, high-quality visuals, fitting audio, effective editing, interactive components, and a compelling immersive narrative experience.

How Do I Choose A Central Thesis For My Video Essay?

Choose a central thesis that is focused, debatable, and thought-provoking to anchor your video essay and give it a clear direction.

What Should I Focus On During The Research Phase?

Focus on gathering varied and credible information that supports your thesis and enriches the narrative with compelling facts and insights.

What Role Does Audio Play In Video Essays?

Audio enhances the visual experience by adding depth to the narrative, providing emotional cues, and aiding in information retention.

How Can Interactive Elements Improve My Video Essay?

Interactive elements can enhance engagement by allowing viewers to participate actively, often leading to a deeper understanding and connection with the content.

Why Is Feedback Important In Creating A Video Essay?

Feedback is crucial as it provides insights into how your video essay is perceived, allowing you to make adjustments to improve clarity, impact, and viewer experience.

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A video essay is a type of video that is used to present a single, cohesive argument or idea. They can be used to communicate a complex idea in a way that is easy to understand. They can also be used to show how a

It is indeed.

Absolutely, Greg.

Great post! I found the definition of video essays to be particularly insightful.

As someone who is new to the world of video essays, it’s helpful to understand the different forms and purposes of this medium. The examples you provided were also enlightening, particularly the one on the First Amendment.

I’m looking forward to exploring more video essays in the future!

I found this post to be incredibly informative and helpful in understanding the concept of video essays.

As a budding filmmaker, I’m intrigued by the idea of blending traditional essay structure with visual storytelling. The examples provided in the post were particularly insightful, showcasing the versatility of video essays in capturing complex ideas and emotions. I can’t wait to explore this medium further and see where it takes me!

I found this post really fascinating, especially the section on the different types of video essays. I never knew there were so many variations!

As a student, I’m definitely going to start experimenting with video essays as a way to express myself and communicate my ideas. Thanks for sharing!

Interesting read! I’m curious to explore more video essays and see how they can be used to convey complex ideas in an engaging way.

Appreciate the comment

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Scripting Video Essays: How to Write a Great Narrative

There are many ways in which you can write video essays. Some have argued that video essays are a new trend in the world of creative writing. There is so much emphasis on developing a story from visuals, photographs, videos, and music to tell an enduring tale or lesson in this day and age. 

So, if you want to join the video essay bandwagon as an artist, expert, researcher, or student, you must know how to write them first before creating them.

Writing a narrative video essay is a great way to share your ideas with the world. Narrative essays let you not only say something meaningful but also show it. A good narrative video essay is also about the art of visual storytelling.

But first, if you are wondering what exactly is a video essay. Let’s address it first.

What is a Video Essay?

A video essay is a form of a documentary-like video narrative film using film footage, video clips, and graphics to discuss an issue or topic. Academics and artists can typically use video essays to discuss their research. 

In addition to blog posts and magazine articles, video essays are a new type of storytelling in the digital world. They take one idea and meticulously construct a narrative on how it came to be, how it’s been used/applied, or what it means.

In its most popular form (one person talking head), a video essay is made up of between 3-7 minutes in length and usually presents one concept or topic.

It often looks at a film and demonstrates how it is engaging in meaning or does not. The video essay can also emphasize the acts performed by actors or directors, such as performance, staging, and editing techniques.

But today, it is not fixated to film subjects only.  You can also expand your visual stories about anything under the sun like history, politics, science, technology, etc. Just choose an idea and proceed with your essay writing.

Here is an excellent example of the best video essays –  Example: Best Video Essays by Vox

How do you Create a Narrative in your Video Essay?

To create a compelling video essay, you must know how to write an essay with a video component to produce a compelling story. A good video essay should have the following qualities:

• It should be insightful, thought-provoking, or informative.
• It should be argumentative and practice critical thinking
• It should be visual, formal, and well-structured.
• It should help the viewer understand and appreciate a topic/situation from various angles.
• It should inspire viewers through findings, vocabulary, and plot.

The best video essays also use candid footage and demonstrate the use of nonfiction or documentary filmmaking techniques . And the main reason why people gravitate towards narrative essays is that they let you show your ideas visually to your viewers.

How to Write a Video Essay Script?

Many people are starting to make video essays as a way of presenting their own thoughts and experiences. The problem is that these videos do not have any actual narration, leaving the viewer lost trying to understand what’s happening.

But to write a grand narrative, you must follow the following stages:

Brainstorming ideas is the first stage. At this stage, you should list a few interesting concepts in an organized way. You may want to use the topic form like: “A Case for Video Essays” or “How to Create a Story Using Text and Images?” So, while ideating, follow these:

• Begin by picking a topic ( mostly what you are passionate about).
• Think about your point of view and audience. 
• Set up the background and context for your essay or story (the “what”). 
• Reveal the turning point in your story (the “why”). 
• Provide evidence to support your account of events (the “where”) 
• Discuss how the incident relates to broader social concerns (the “what now?”).

Research is the next stage of writing a video essay. The moment you decide to make a video essay, you should have enough information about the topic. The more information and research you do in the ideation stage, the easier it will be for you as a writer and speaker to share your knowledge with the audience. Research may include:

• Finding out facts from books, interviews, or research papers.
• Finding out relevant video footage of the person, place, or event.
• Getting access to the video footage of a particular event (e.g., presidential speeches).
• Find audio or video files on the Internet and transcribe them into text format (e.g., podcasts, interviews).
• THE ESSAY STRUCTURE: 

Because the video essay is still relatively new, there are no definitive rules about structure and genre for these films.  But still, we should adhere to some basic rules while constructing the script structure. Your structure is the most crucial stage for a crackling narrative. 

The essentials of a great narrative essay structure are as follows :

• First, create a rough outline from your research material.
• Think about a compelling opening line with a single line answer to the question of the essay
• Begin with questions, then answer in a way to create an argument.
• The Argument then leads to the next question.
• The emotion and Tone of the script should be formal, thought-provoking, insightful, and informative, supported by relevant visual reference.
• The essay must represent a single point of view.
• But it should be a well-reasoned perspective.
• It must have the writer or creator’s personal touch.
• Good writing is about the economy of words articulated to the point.
• Don’t forget to mention the What is the Takeaway for the audience.
• Don’t make it lengthy. Video essays are also about documenting or reviewing videos. So the script should not eat it all.
• Once you have structured the script, go back to the beginning and review your work.

Once you have prepared a rough draft of your essay, read it out loud and find the rhythm in the story. Is it telling the theme visually?  Rewrite and get the tone right. Your first few scripts may not be satisfactory. Don’t worry about that. It is a learning process.

• WRITING THE FINAL DRAFT:

Now, once you have gotten all the ideas into a script, you will be eager to write the final draft. At this stage, make sure to follow the following tips:

• Make sure every line is comprehensible so that viewers can easily understand your point of view without missing anything important in it.
• Proofread and make sure that you don’t leave any unfinished work or broken sentences in the video essay structure.
• Check the length of the video essay and make sure to follow the minimum requirements.
• Once you are done with the script, check for the formatting of your work.
• Spend extra time on a great narration that helps explain your content effectively and concisely.
• Get a clear idea about what you want to say so that you know what kind of images to use in the final draft of your essay and how they should be arranged.
• Conclude the essay by providing the audience with everything they need to know about your subject.

For a compelling narrative, the first thing to do is identify what makes the story you are trying to tell unique and why an audience wants to learn about it.

Related Question:

Are Video Essays Popular Today?

Though the concept was coined in the mid-1990s, it has only become popular in the last five years or so. As of now, a considerable amount of video essays and short films are uploaded on Youtube. Some have even garnered millions of views.  The prominent mentions are the Nerdwriter, and Every Frame is a Painting.

check out – Best Video Essays of last year

How Long Does a Video Essay Take to Write?

If you are writing a long video essay, it can take you a considerable amount of time. However, if you aim to create a short film covering one event, it can be done in a day or two. 

But, you may take time if you don’t have the research material in your hand. 

Final words:

The video essay became popular because it is a way to engage with the writer rather than just “watching” them talk about something. But, to make a great narrative, you have to research a lot and put in your best efforts. 

We hope this write-up has helped you create a great video essay. Happy writing!

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The Yale SOM Video Essay Questions – And How to Successfully Answer Them

Sep 18, 2023

Why does Yale require a video essay?

How does the yale video essay work, technical requirements, which types of questions are asked.

• Get expert help

UPDATE : This article was originally posted on September 18, 2019. It has been updated with new information and tips below. 

With curricular flexibility that allows students to take classes across Yale’s many faculties (not just the business school!), Yale SOM is a top choice for engaged, globally-minded leaders who seek to make a meaningful difference in the world, all while benefiting from an Ivy League education. 

Despite this fact, many applicants dedicate countless hours to writing Yale’s admissions essays and then rush through the video essay component. 

This is a huge mistake. 

In addition to giving the admissions committee the chance to “put a face with a name,” the Yale SOM video essay is an essential part of the Yale application, as it allows committee members to determine if your communication style and values are a good fit with the Yale community. 

In fact, in our experience helping our Yale applicants secure a place at the school, we have noticed that the video essay can be as influential in an applicant’s admissions decision as the admissions interview . 

That’s why we’ve prepared this guide to help you understand how the Yale video essay works and have shared a list of Yale video essay questions to ensure you put your best foot forward! 

When we first started working with Yale applicants many years ago, the video essay component had not yet been introduced. However, after being one of the first business schools to incorporate the video essay into their admissions process, this component has quickly become a critical part of the application. 

That’s because it gives the admissions committee the chance to truly “meet” candidates — as well as identify red flags in potential members of the Yale community. 

Here is what they say about it: 

The way the video essay works is very simple. 

After submitting your application, you will receive an email from a company called Kira Talent. This email will contain a link that allows you to access the video essay platform. 

After signing in and starting the session, you will get three Yale video essay questions in total, one at a time. All will be random, but each question falls into a certain category (more on that below!). 

• For questions 1 and 3 , you will have 20 seconds to think and 60 seconds to answer. 
• For question 2 , you will have 30 seconds to think and up to 90 seconds to answer. 
• You will be able to stop the question and move on if you finish before the time runs out.

If you’ve taken the TOEFL exam , you’ve already practiced for the type of format you can expect in the Yale video essay! 

After signing in and “starting” the session, a video will appear on the screen. This video will show a member of the Yale community, who will read the question you are tasked with answering. The question will also appear in written form under the video. 

After the time runs out, the screen video will disappear, and your image will be visible on the screen. At this point, your 20 or 30 seconds to think will automatically appear. 

After the preparation time runs out, the clock to answer (60 or 90 seconds!) will start, and you will need to give your answer during this period of time. Remember: you cannot redo any of the Yale video essay questions . 

After you answer the question, the system will upload your answer to the server (depending on your connection this can take a while) and will present you with the next question. 

DO NOT leave your computer during the upload time, even if it’s taking a while. You cannot pause the process, and you may end up missing questions!

The Behavioral Assessment

Yale also has a unique separate video essay requirement: the behavioral assessment . 

Unlike the video essay, the behavioral assessment is a fixed-choice assessment conducted by ETS that does not require any previous preparation. It is designed to measure a set of “interpersonal and intrapersonal competencies associated with business school success,” according to the Yale SOM site. 

The behavioral assessment should be completed in a single sitting and should take you about 20 minutes to complete. 

Given past applicants’ issues with iPad and mobile versions of the application, we strongly suggest you record your answer on a computer . 

If you do end up experiencing technical issues, access the support page here . 

Regardless of when you submit your application, you need to submit your responses to the Yale video essay questions no more than 48 hours after the round’s deadline . Find Yale’s most current application deadlines here. 

If you submit your application early, you can submit the Yale video essay questions at any time, as long as you make the final deadline.  

The Yale video essay questions are grouped into three different categories, each with a different focus. 

Group 1: MBA Motivations

The first question in the Yale SOM video essay will focus on your interest in Yale or the reason you are pursuing an MBA.

(Photo courtesy of @yalesom on Instagram)

This might take the form of “Why Yale?”, or “What are you expecting to learn at Yale?”. Conversely, they may also ask why you think now is a good moment in your career to stop and go to business school. They obviously want to be sure that you have researched Yale and have good reasons for applying for an MBA.

For this section, refer back to your goals essay , reflect, and be honest with yourself about why you’re applying to Yale. Maybe you like the program’s focus on diversity, maybe the raw case method, or perhaps you have colleagues who attended and spoke highly of Yale. 

The curriculum should also be a selling point for you, as well as the clubs and campus life, the diversity of the students, the experience of the teachers, and the internships and alumni network.

Now, please don’t reel off that list! It won’t be personal enough to you. 

Instead, clearly articulate your top three or four reasons for applying to Yale , and speak about them.

You don’t need to spend much time introducing this topic, saying “There are three main reasons why I want to attend Yale” and then giving us the reasons is more than enough.

It’s always good to include something that shows you’ve researched the program, so mentioning something specific, be it the academic modules or a specific club you want to join is a must for a winning video essay. 

Group 2: Behavioral questions

Yale is a community that values purpose-driven, adaptable people who work well in teams and are strong communicators. 

For that reason, Yale often asks questions aimed at determining if you work well with others and will be a positive addition to the Yale community. 

These questions won’t specifically ask, “Do you like working in a team,” but if you can keep in mind that this is a chance to show how you interact with others, you’ll have a good starting point for this question.

Typically questions range from how you help someone who needs advice, to your management style to how you handle conflict.

To do well in this question, it’s great to draw on examples , and to be clear and to the point.  Furthermore, make sure to show your human side and demonstrate that you genuinely care for others and want the teams you join to succeed. It can be easy to answer in a very conversational way, but doing so can often lead to an answer without a point, so make sure you use your planning time to structure the key elements of your answer. 

For this question, you want to make sure you’re showing what you do and use active language.

Your answer will want to show that you’re mature, that you’re emotionally intelligent, that you can see the bigger picture, that you’re empathetic, and that you make a positive contribution to those around you.

If the question is about helping someone with a problem, tell us what you do. Perhaps you first like to listen, then help them get clear on what they really want, and then decide together on some next steps.

If the question is about your management style, be precise. Tell them how you manage people and why. Maybe you’re very hands-off, and like to give everyone the opportunity to take responsibility within their role, as you think this empowers them the most to learn and develop. Maybe you’re more hands-on and like to make sure your team knows they can come to you with problems, as giving people too much freedom too soon can actually be overwhelming to them.

Regardless, make sure to show your reasons for your actions and demonstrate that you’re a person who embraces collaboration and who sees setbacks as opportunities for learning.

Group 3: The thinking question

In addition to the traditional interview questions, you will also be required to answer a thinking question (similar to a case study) during the Yale video essay. 

The key to the thinking question is to see how you think on your feet (and, as a result, test how well you’ll do with Yale’s raw case method ). 

The point of this task is to see if you can present a clear idea and demonstrate good critical thinking abilities, not to get the “right” answer. As such, focus on using your answer to walk through a clear, well-reasoned answer to the prompt. 

Sample Questions

To help your preparation, here are a few sample Yale video essay questions that our clients received when completing their own Yale video essays. 

Group 1 Questions

• Why are you pursuing an MBA at this point in your life?
• Why are you doing an MBA now?

Group 2 Questions

• You are starting a new project with team members coming from different cultures and educational backgrounds. How would you help them get to know each other?
• What do you do when someone comes to you with a problem?
• A colleague is asking you to help them assess their future career options. How do you help them grow?

Group 3 Questions

• Please respond to the following statement: “It is better for a leader to have a superficial knowledge of many topics than to be an expert in one topic.” Do you agree or disagree with this statement?
• Providing health insurance for employees is the most pressing issue for business leaders at the moment. Do you agree or disagree with this statement? 
• Please respond to the following statement: “It is more important to judge people by their actions than by their intentions.” Do you agree or disagree with this statement?

The difference between a good and great Yale SOM video essay

Given the importance of the video essay in your Yale SOM application, it’s crucial to make sure you don’t just have a good video essay but that you have a great video essay. 

Now that you’ve learned how the video essay will work, we’ve gathered our top 5 tips here to ensure your video essay performance brings you one step closer to reaching your goal of attending Yale. 

Make sure you get into Yale SOM

You have stressed about every aspect of your Yale application, and now you are ready to record your video essay! With the right preparation, this can be your chance to shine and get a highly-coveted spot at Yale. 

However, maybe you don’t know where to start in preparing, or maybe you ramble on and lose your focus while answering. Maybe you’ve even downloaded the sample questions and written out your answers. The problem is, when you try to apply these templates to your own story, it doesn’t quite work.

Our video essay prep focuses on helping you determine how to present yourself to Yale while using appropriate, impact-driven language without being artificial, or worse, robotic.

Regardless of where you’re from or what type of experience you have, we are focused on helping you do your best. 

Want to put the Ellin Lolis advantage to work for you? Schedule your preparation session with our team of video essay experts today!

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