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Sustainability Marketing
ISBN : 978-1-80071-245-4 , eISBN : 978-1-80071-244-7
Publication date: 5 May 2021
Sharma, R.R. , Kaur, T. and Syan, A.S. (2021), "Market Segmentation, Targeting and Positioning", Sustainability Marketing , Emerald Publishing Limited, Leeds, pp. 119-132. https://doi.org/10.1108/978-1-80071-244-720211009
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Shopper segmentation study, understanding your shoppers’ behaviors matter.
You have consumer segmentation, why do you need a shopper segmentation? A shopper segmentation looks at needs, attitudes, and behaviors when choosing and purchasing a product as opposed to a consumer segmentation that focuses on needs, attitudes, and occasions when using a product.
Shoppers and Consumers – what’s the difference?
Shoppers and consumers can be different people, but they can also be the same person. In a nutshell, the shopper is the chooser, and the consumer is the user.
The Benefits of C+R’s Shopper Segmentation Study
How we can help.
Our Shopper Segmentation and typing tool offers you a simple way to understand the mindset of shoppers. By incorporating several questions into any qualitative screener or survey (such as a shopper journey, path-to-purchase, or decision hierarchy study), you’ll be able to segment your shoppers, allowing you to better understand their motivations and values.
- Saves time/money when you’re unable to conduct your own custom shopper segmentation
- Understand how your key consumer segments behave while shopping
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Six Distinct Shopper Segments
Our proprietary shopper segments can provide a clearer view of opportunities and unmet shopper needs – leading you to better targeting, communication, and merchandising strategies.
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It was always a pleasure working with you and your team at C+R. I really appreciated your expertise and true partnership on every project. Of course the one really stands out was when you flew in and we all rolled up our sleeves for the segmentation project. We would have NEVER pulled that off without you and your team. You are part of a first class research firm and if I didn’t’ tell you that before, please know that has always been my opinion.
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Computer Science > Computer Vision and Pattern Recognition
Title: clft: camera-lidar fusion transformer for semantic segmentation in autonomous driving.
Abstract: Critical research about camera-and-LiDAR-based semantic object segmentation for autonomous driving significantly benefited from the recent development of deep learning. Specifically, the vision transformer is the novel ground-breaker that successfully brought the multi-head-attention mechanism to computer vision applications. Therefore, we propose a vision-transformer-based network to carry out camera-LiDAR fusion for semantic segmentation applied to autonomous driving. Our proposal uses the novel progressive-assemble strategy of vision transformers on a double-direction network and then integrates the results in a cross-fusion strategy over the transformer decoder layers. Unlike other works in the literature, our camera-LiDAR fusion transformers have been evaluated in challenging conditions like rain and low illumination, showing robust performance. The paper reports the segmentation results over the vehicle and human classes in different modalities: camera-only, LiDAR-only, and camera-LiDAR fusion. We perform coherent controlled benchmark experiments of CLFT against other networks that are also designed for semantic segmentation. The experiments aim to evaluate the performance of CLFT independently from two perspectives: multimodal sensor fusion and backbone architectures. The quantitative assessments show our CLFT networks yield an improvement of up to 10\% for challenging dark-wet conditions when comparing with Fully-Convolutional-Neural-Network-based (FCN) camera-LiDAR fusion neural network. Contrasting to the network with transformer backbone but using single modality input, the all-around improvement is 5-10\%.
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Global Folding Carton Market Report 2024-2028, Featuring Smurfit Kappa, International Paper, DS Smith, WestRock, Graphic Packaging Holding Co., Mayr Melnhof Karton and Amcor
April 30, 2024 07:52 ET | Source: Research and Markets Research and Markets
Dublin, April 30, 2024 (GLOBE NEWSWIRE) -- The "Global Folding Carton Market 2024-2028" report has been added to ResearchAndMarkets.com's offering. Recent analysis forecasts the global folding carton market to increase considerably, with an anticipated incremental growth of USD 43.65 billion from 2023 to 2028. The market is expected to progress at a Compound Annual Growth Rate (CAGR) of 4.69% within the said forecast period.
The acceleration can be credited to key market drivers such as the heightened demand for digital printing on folding cartons, the increased requirement of these cartons in food delivery and takeaway services, and the flourishing e-commerce industry.
Market Segmentation Insights Investigations into the market dynamics reveal significant insights into the folding carton market segmentation. The market has been delineated based on end-users, materials, and geographical landscapes. End-user categories include food and beverage; personal care and household; healthcare; tobacco; and other sectors.
The materials segment covers paper and plastic market constituents. From a geographical perspective, the market stretches across regions such as Asia-Pacific (APAC), North America, Europe, the Middle East and Africa, and South America.
Technological Developments and Market Prospects Notably, technological advances play a pivotal role in propelling market growth, specifically within the context of folding cartons. Anticipated advancements are likely to serve as one of the primary catalysts.
Moreover, the adoption of environmentally friendly materials for manufacturing folding cartons and the rising popularity of intelligent packaging solutions are positioned to foster significant demand in the market.
Strategic Analysis for Market Competitiveness The landscape of the global folding carton market is marked by the presence of distinguished vendors. These companies are focusing on solidifying their market positions through strategic initiatives.
Companies across the sector are expected to capitalize on available growth opportunities by strategizing and adapting to the evolving market trends and challenges.
Companies Profiled:
- All Packaging Co.
- American Carton Co.
- Edelmann Group
- Graphic Packaging Holding Co.
- International Paper
- Mayr Melnhof Karton
- PaperWorks Industries Inc.
- Rengo Co. Ltd.
- Schur Flexibles Holding
- Seaboard Folding Box Co.
- Smurfit Kappa
For more information about this report visit https://www.researchandmarkets.com/r/ixdjl9
About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Related Links
- Folding Carton Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029
- Folding Cartons Market - Forecasts from 2023 to 2028
- Global Carton Packaging Market by Type (Folding Cartons, Rigid Cartons), Material (Biopolymers, Paper & Paperboard, Plastic), Carton Boxes Types, Application - Forecast 2024-2030
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The last major reviews of B2B market segmentation research were undertaken by Chéron and Kleinschmidt, ... In the reputable category, the journal with the most B2B market segmentation papers is EJM, with five. The most productive time period is 1997-2007, with 33 papers (37.5%), followed by 1986-96, with 30 papers (34.1%), and last, 2008 ...
In sum, this chapter explains the three stages of target marketing, including; market segmentation (ii) market targeting and (iii) market positioning. Discover the world's research 25+ million members
Recent research studies explore pricing dynamics and market segmentation, offering valuable insights into evolving patterns across different markets (Zhang & Chang, 2021;Zhao et al., 2020).
Market segmentation can be defined as dividing a market into distinct groups of . ... (1989), and Wedel & Steenkamp (1 989, 1991) are seminal papers that extended . ... of a market research study .
This paper performed market segmentation using self-organizing maps for business-to-business automation of markets in the United States. Their experimented results show the improved clustering performed and dimensionality reduction with SOM. ... Review of Marketing Research, A new spatial classification methodology for simultaneous segmentation ...
Market segmentation is one of the ways in which such knowledge can be represented and make it new business opportunities." (Kim and Ahn 2004). Already in 2004, ... Yan E (2018) Web of science use in published research and review papers 1997-2017: a selective, dynamic, cross-domain, content based analysis. Scientometrics 115(1):1-20.
the further researches. It focuses on the definition, basis of market segmentation and issues related to market segmentation in detail. This research paper will provide information about the knowledge gap and will show a path for future research in the area of market segmentation, which is the heart of marketing now a day.
Market segmentation aims to divide the market into smaller units—whether country groups, individual countries, industries, or individual consumer groups—which are likely to respond similarly to marketing activities. ... (2010). Advancing the country image construct—A commentary essay. Journal of Business Research, 63(4), 442-445 ...
rather than simply describing market segmentation approaches, the emphasis will be on identifying key segmentation capabilities, which companies must develop in order to improve the outcomes they achieve from segmentation. Finally, the paper argues that market segmentation is comprised of five separate capabilities: segmentation research, segment
Abstract. Although segmentation decisions are critical for achieving differential advantage in an increasingly competitive marketplace, the empirical investigation of how segmentation decisions are actually conducted by firms in business practice has not been a major focus of extant research.
Market segmentation is a conceptually rich area of research that touches on issues such as market definition, the unit of analysis, type of consumer behavior to be explained, appropriateness of basis variables, and the relation of all of these considerations to managerial tasks. The organization of this paper is as follows.
Abstract. This paper explores the dynamic landscape of market segmentation and targeting in contemporary business environments. Through an in-depth analysis of current practices, challenges, and emerging trends, it elucidates the evolving strategies that businesses employ to engage with their audience more effectively and drive business outcomes.
Market segmentation in consumer research is essential for effective marketing, as it recognizes that products and services cannot appeal to everyone universally. By identifying specific groups with varying attitudes, needs, and motivations, segmentation research enables companies to develop a targeted portfolio of brands and tailor marketing ...
The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences.
It focuses on the definition, basis of market segmentation and issues related to market segmentation in detail. This research paper will provide information about the knowledge gap and will show a path for future research in the area of market segmentation, which is the heart of marketing now a day. Keywords: Market segmentation, basis of ...
Market Segmentation, Targeting and Positioning. Rishi Raj Sharma (Guru Nanak Dev University, India) Tanveer Kaur (Guru Nanak Dev University, India) Amanjot Singh Syan (Lovely Professional University, India) Sustainability Marketing. ISBN ...
The paper also studied a market segmentation policy for settings in which the firm is capable of detecting the consumer segment in advance. Under the segmentation policy, the products are presented to each consumer according to the quality ranking for their own class. ... The paper leaves some interesting questions for future research. The ...
how we can help. Our Shopper Segmentation and typing tool offers you a simple way to understand the mindset of shoppers. By incorporating several questions into any qualitative screener or survey (such as a shopper journey, path-to-purchase, or decision hierarchy study), you'll be able to segment your shoppers, allowing you to better understand their motivations and values.
Applied market segmentation: general observable bases - geo-demographics general unobservable bases - values and lifestyles - conjoint analysis conclusions and directions for future research. Expand 2,190
The firm enacts the segmentation strategy through: (1) data collection, (2) applica-tion of models and frameworks and (3) resource. 223. allocation and differential action based on seg-ment (customer) value. The chapter concludes with a set of critical issues that provide the guide-lines for research agenda in this area.
Market segmentation is defined as "breaking markets into slices" in a newsletter published by Grey Advertising Inc. and quoted in Haley (1985) as one of the simplest and clearest descriptions ...
The use of multimodal data in assisted diagnosis and segmentation has emerged as a prominent area of interest in current research. However, one of the primary challenges is how to effectively fuse multimodal features. Most of the current approaches focus on the integration of multimodal features while ignoring the correlation and consistency between different modal features, leading to the ...
1. Introduction. Segmentation is a cornerstone of marketing. More specifically, it is a central and essential aspect of market strategy, and entails the delineation of relevant customer groups through appropriate segmentation approaches (Chéron & Kleinschmidt, 1985).Although the segmentation of business markets is a foundation of business-to-business (B2B) marketing, academic research on this ...
Critical research about camera-and-LiDAR-based semantic object segmentation for autonomous driving significantly benefited from the recent development of deep learning. Specifically, the vision transformer is the novel ground-breaker that successfully brought the multi-head-attention mechanism to computer vision applications. Therefore, we propose a vision-transformer-based network to carry ...
Dublin, April 30, 2024 (GLOBE NEWSWIRE) -- The "Global Folding Carton Market 2024-2028" report has been added to ResearchAndMarkets.com's offering. Recent analysis forecasts the global folding ...
Customer segmentation is defined as dividing company's customers. on the basis of demographic (age, gender, marital status) and behavioral (types of. products ordered, annual income) aspects ...
With the advancement of artificial intelligence, deep learning has become instrumental in land cover classification. While there has been a notable emphasis on refining model structures to improve classification accuracy, it is imperative to also emphasize the pivotal role of data-driven optimization techniques. This paper presents an in-depth investigation into optimizing multi-class land ...
This paper explores contemporary market segm entation ne eds such as benefit segmentation and usage occasions to assess the attributes that customer's va lue, with a view to enhancing profitability.