Webinar: The evolution of MedTech: Pharma Roles & Opportunities as MedTech Transforms, 13.02.24
Selecting and Implementing a LIMS for a Pharma QC Laboratory
Pharmaceutical marketing management [Introduction] ll Unit 1 ll Part 1
WEBINAR: Deliver Next Best Action Excellence
Pharmaceutical Discovery and Development Analytical Workflows
COMMENTS
My favorite pharma marketing case studies
Pharma Marketing Case Study #4 - Cornerstones4Care. Getting patients to "ask their doctor" for a product is typically the #1 business objective for patient marketers. But there are other business ...
Successful Pharma Digital Marketing Case Studies
Digital marketing is a key tool for pharma companies. It helps them reach more people who need their products. Digital marketing uses online ads, social media, emails, and websites. These tools let companies send messages directly to the right people. With digital marketing, pharma companies can build trust with their audience.
Pharma Case Studies
Discover insightful 25 Pharma Sales Case Studies showcasing key skills: Sales planning - 5. Account management - 5. Analytical acumen - 5. Time management - 5. Interpersonal skills - 5. Explore successful strategies and learn how these competencies drive results in the competitive pharmaceutical landscape. Gain practical insights to ...
9 Effective Pharmaceutical Marketing Strategies (with Examples and 4Ps)
8.Integration Across Platforms. Integrate your marketing strategies across various platforms to ensure a cohesive and unified brand message. This includes aligning your online and offline marketing efforts for a seamless customer experience. 9.Feedback and Continuous Improvement.
Reshaping pharmaceuticals commercial strategy
A survey conducted by McKinsey in Europe shows that the average number of in-person contacts between HCPs and pharma sales reps was 70 percent lower in September 2020 than before the pandemic. 5 In parallel, HCPs' adoption of digital channels and telemedicine has accelerated for interactions with patients and pharma reps alike.
Powering Growth: Game-Changing Marketing Trends in the Pharma Sector
To learn more about pharma marketing trends, visit our article on pharmaceutical industry marketing trends. Embracing the Future of Pharma Marketing. ... Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies. January 26, 2024. Unleashing Pharma Marketing Potential: Embracing Automation. December 5, 2023 ...
Marketing in Pharma
Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips ...
Pharma go-to-market strategy
Case Study. Pharma go-to-market strategy. ... Traditional sales and marketing approach of physician detailing less and less effective due to power shifts among potential customers; Top line growth threatened if commercial model not adjusted to dynamically changing market and customer requirements;
Pharma Digital Marketing Case Studies & Examples
Case Studies. All 27 / Apps 9 / Medical Device & Healthcare 13 / Pharma & Life Sciences 15 / SEO & Digital Marketing 10 / Websites 16 . Metoject (medac Pharma) ... Healthcare & Pharma Marketing Experts. Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors. Site map. About;
Pharmaceutical Marketing: The Ultimate Guide
The Ultimate Guide to Pharmaceutical Marketing. The pharmaceutical industry will see a shift in 2024. With new technological and patient-focused demands, marketing practices will need to adapt. The surge in data in recent years from electronic health records, genomics, and wearables has reshaped marketing strategies.
Case Studies
CASE STUDIES. By developing meaningful, tailored learning solutions, PMA can upskill pharma marketing teams to apply marketing excellence thinking in their role. Take a look at how we have done this in the real-life examples below.
G-Med
To reach Hematologists in selected European countries with standard, as well as Native In-Feed banner ads, to deliver a specific clinical message to promote a prescription medicine and increase website traffic. Explore G-Med's case studies, showcasing successful pharmaceutical marketing and physician engagement campaigns on our leading online ...
Pharma Marketing Case Studies
Note: The pharma marketing case studies are prepared using AI + Human intelligence. All names and scenarios in our case studies are fictional. Any resemblance is to be considered purely coincidental. If more case studies & skills are added in due course, you will also get access to those case studies.
Pharma and biotech consulting firm
Read our pharma, biotech, and life science consulting case studies by industry experts in ZS to enhance the pharmaceutical and biotech, and life science consulting process. ... Case Study. PHARMACEUTICALS & BIOTECH A multinational pharma company innovates their approach to patient and caregiver insights. ... Marketing Strategy & Advisory ...
PDF Pharma 2020: Marketing the future
By 2020, pharmaceutical companies will need to offer a suite of supporting services for the treatments they launch. A few companies have already paired up to develop complementary therapies and diagnostics, one of the best. Figure 8: Pharma needs to adopt a price de-risking strategy in early development.
AstraZeneca's success journey
In the hypercompetitive world of pharmaceuticals, driving awareness is difficult. That was the challenge facing AstraZeneca, the producers of Calquence, a prescription medicine used to treat adults with chronic lymphocytic leukemia (CLL). The Calquence ad team turned to Microsoft Advertising ...
Marketing Operations Platform for Pharma—Case Study
Our approach. After reviewing 27 creative agencies, the pharmaceutical giant selected Cognizant's Marketing Operations Solutions team for its campaign turnaround speed, production quality and value. We presented a long-term strategy and illustrated how additional innovation would lead to more content reuse and greater savings.
Profound Marketing Strategy of Lupin
In this article, we will elaborate on the marketing strategy of Lupin - India's leading Pharmaceutical company. This blog aims to show you the becoming of Lupin. From being relatively small to becoming one of the most respected Pharmaceutical brands in India. And this can be attributed to the marketing strategies employed by Lupin ...
Marketing Strategy of Alembic Pharmaceuticals
About Alembic Pharmaceuticals Company's Overview. India's leading pure-play pharma player - Alembic Pharmaceuticals Ltd. is an Indian pharmaceutical and transnational company, involved in the production of pharmaceutical products, pharmaceutical substances, and also on agriculture raw materials like (fertilisers and substance) intermediates are termed to be a market leader in the ...
Pharmaceutical industry
Jim Koch. James Farley. Susan Silbermann. Duncan Mac Naughton. Phil Guido. Suresh Goklaney. In this collection of short essays, six executives describe their sales-related success. Jim Koch, of ...
PDF Boosting Pharmaceutical Sales and Marketing With Artificial ...
recommendations are extended to pharmaceutical sales teams, a channel that dominates more than 60% of pharmaceutical marketing investment, according to ZS research. The recommendations ("suggestions" for the sales rep) in this case need to be consumable by humans so that sales reps can use them to
Life Sciences Digital Transformation
The data-thirsty personalized medicine market alone was valued at $493.1 billion in 2021 and is expected to grow at a 6.2% compound annual growth rate from 2021 to 2028.1. Elizabeth Theophille, Chief Technology Transformation Officer at Novartis and Dr. Petra Jantzer, Senior Managing Director, Global Accenture Partner for Novartis talk about ...
Pharmaceutical Industry
Case Study Prompt. Your client is a highly profitable pharmaceutical company that has a world leading position in one therapy area (TA) and is a niche player in a non-related therapy area. The company currently has annual sales growth of 8%, but the CEO has set a target annual growth rate of 12-15% - in other words, he wants to triple their ...
10 Impressive LinkedIn Ad Case Studies to Inspire Your 2024 Marketing
To showcase what's possible with LinkedIn advertising, we've rounded up 10 compelling case studies from a diverse set of companies. These examples, updated for 2024, illustrate creative and effective ways to leverage LinkedIn ads to meet different business goals.
A case study on the ecosystem for local production of pharmaceuticals
This case study is intended to report the collated information in areas such as available policies, initiatives, financing, regulatory system, patent protection system, research and development work, markets and capacity and preparedness to uptake local production of quality-assured pharmaceuticals, vaccines (including mRNA vaccines) and ...
WHO Publishes Six Country Case Studies on Local Production Ecosystems
The six countries included in the study are Bangladesh, Kenya, Nigeria, Pakistan, Senegal, and Tunisia. The case studies were conducted by the Local Production and Assistance (LPA) Unit, within the Innovation and Emerging Technologies (IET) Department, part of the Access to Medicines and Health Products Division, at WHO. The LPA Unit's mission ...
Pharma Sales Case Studies
Pharma Sales Case Studies. Enhance your pharma sales skills through practical case studies. Explore real-world examples to simplify learning and apply new skills directly to your profession. Note: The pharma sales case studies are prepared using AI + Human intelligence. All names and scenarios in our case studies are fictional.
Wegovy users keep weight off for four years, Novo Nordisk study says
Patients taking Novo Nordisk's Wegovy obesity treatment maintained an average of 10% weight loss after four years, potentially boosting the drugmaker's case to insurers and governments to cover ...
Pfizer reports patient death in Duchenne gene therapy study
A young patient died due to cardiac arrest after receiving Pfizer's experimental gene therapy being tested in a mid-stage trial for a muscle-wasting disorder called Duchenne muscular dystrophy(DMD ...
Ducatti case study (docx)
Increased advertising and engaged in co-marketing initiatives with international brands. Increased R&D fourfold and internalized design division - increased control over designs and faster time to market. Growth Strategy and Staging 1. Attract inexperienced bikers with low premium product (naked consumer) 2.
IMAGES
VIDEO
COMMENTS
Pharma Marketing Case Study #4 - Cornerstones4Care. Getting patients to "ask their doctor" for a product is typically the #1 business objective for patient marketers. But there are other business ...
Digital marketing is a key tool for pharma companies. It helps them reach more people who need their products. Digital marketing uses online ads, social media, emails, and websites. These tools let companies send messages directly to the right people. With digital marketing, pharma companies can build trust with their audience.
Discover insightful 25 Pharma Sales Case Studies showcasing key skills: Sales planning - 5. Account management - 5. Analytical acumen - 5. Time management - 5. Interpersonal skills - 5. Explore successful strategies and learn how these competencies drive results in the competitive pharmaceutical landscape. Gain practical insights to ...
8.Integration Across Platforms. Integrate your marketing strategies across various platforms to ensure a cohesive and unified brand message. This includes aligning your online and offline marketing efforts for a seamless customer experience. 9.Feedback and Continuous Improvement.
A survey conducted by McKinsey in Europe shows that the average number of in-person contacts between HCPs and pharma sales reps was 70 percent lower in September 2020 than before the pandemic. 5 In parallel, HCPs' adoption of digital channels and telemedicine has accelerated for interactions with patients and pharma reps alike.
To learn more about pharma marketing trends, visit our article on pharmaceutical industry marketing trends. Embracing the Future of Pharma Marketing. ... Transforming Pharma Engagement: In-Depth Case Studies on Successful Omnichannel Strategies. January 26, 2024. Unleashing Pharma Marketing Potential: Embracing Automation. December 5, 2023 ...
Overview of general marketing in the pharmaceutical industry: product positioning and competitive analysis, with a brief glance into the AED market (Philips ...
Case Study. Pharma go-to-market strategy. ... Traditional sales and marketing approach of physician detailing less and less effective due to power shifts among potential customers; Top line growth threatened if commercial model not adjusted to dynamically changing market and customer requirements;
Case Studies. All 27 / Apps 9 / Medical Device & Healthcare 13 / Pharma & Life Sciences 15 / SEO & Digital Marketing 10 / Websites 16 . Metoject (medac Pharma) ... Healthcare & Pharma Marketing Experts. Genetic Digital specialise in developing digital marketing solutions for the healthcare, life sciences and pharmaceutical sectors. Site map. About;
The Ultimate Guide to Pharmaceutical Marketing. The pharmaceutical industry will see a shift in 2024. With new technological and patient-focused demands, marketing practices will need to adapt. The surge in data in recent years from electronic health records, genomics, and wearables has reshaped marketing strategies.
CASE STUDIES. By developing meaningful, tailored learning solutions, PMA can upskill pharma marketing teams to apply marketing excellence thinking in their role. Take a look at how we have done this in the real-life examples below.
To reach Hematologists in selected European countries with standard, as well as Native In-Feed banner ads, to deliver a specific clinical message to promote a prescription medicine and increase website traffic. Explore G-Med's case studies, showcasing successful pharmaceutical marketing and physician engagement campaigns on our leading online ...
Note: The pharma marketing case studies are prepared using AI + Human intelligence. All names and scenarios in our case studies are fictional. Any resemblance is to be considered purely coincidental. If more case studies & skills are added in due course, you will also get access to those case studies.
Read our pharma, biotech, and life science consulting case studies by industry experts in ZS to enhance the pharmaceutical and biotech, and life science consulting process. ... Case Study. PHARMACEUTICALS & BIOTECH A multinational pharma company innovates their approach to patient and caregiver insights. ... Marketing Strategy & Advisory ...
By 2020, pharmaceutical companies will need to offer a suite of supporting services for the treatments they launch. A few companies have already paired up to develop complementary therapies and diagnostics, one of the best. Figure 8: Pharma needs to adopt a price de-risking strategy in early development.
In the hypercompetitive world of pharmaceuticals, driving awareness is difficult. That was the challenge facing AstraZeneca, the producers of Calquence, a prescription medicine used to treat adults with chronic lymphocytic leukemia (CLL). The Calquence ad team turned to Microsoft Advertising ...
Our approach. After reviewing 27 creative agencies, the pharmaceutical giant selected Cognizant's Marketing Operations Solutions team for its campaign turnaround speed, production quality and value. We presented a long-term strategy and illustrated how additional innovation would lead to more content reuse and greater savings.
In this article, we will elaborate on the marketing strategy of Lupin - India's leading Pharmaceutical company. This blog aims to show you the becoming of Lupin. From being relatively small to becoming one of the most respected Pharmaceutical brands in India. And this can be attributed to the marketing strategies employed by Lupin ...
About Alembic Pharmaceuticals Company's Overview. India's leading pure-play pharma player - Alembic Pharmaceuticals Ltd. is an Indian pharmaceutical and transnational company, involved in the production of pharmaceutical products, pharmaceutical substances, and also on agriculture raw materials like (fertilisers and substance) intermediates are termed to be a market leader in the ...
Jim Koch. James Farley. Susan Silbermann. Duncan Mac Naughton. Phil Guido. Suresh Goklaney. In this collection of short essays, six executives describe their sales-related success. Jim Koch, of ...
recommendations are extended to pharmaceutical sales teams, a channel that dominates more than 60% of pharmaceutical marketing investment, according to ZS research. The recommendations ("suggestions" for the sales rep) in this case need to be consumable by humans so that sales reps can use them to
The data-thirsty personalized medicine market alone was valued at $493.1 billion in 2021 and is expected to grow at a 6.2% compound annual growth rate from 2021 to 2028.1. Elizabeth Theophille, Chief Technology Transformation Officer at Novartis and Dr. Petra Jantzer, Senior Managing Director, Global Accenture Partner for Novartis talk about ...
Case Study Prompt. Your client is a highly profitable pharmaceutical company that has a world leading position in one therapy area (TA) and is a niche player in a non-related therapy area. The company currently has annual sales growth of 8%, but the CEO has set a target annual growth rate of 12-15% - in other words, he wants to triple their ...
To showcase what's possible with LinkedIn advertising, we've rounded up 10 compelling case studies from a diverse set of companies. These examples, updated for 2024, illustrate creative and effective ways to leverage LinkedIn ads to meet different business goals.
This case study is intended to report the collated information in areas such as available policies, initiatives, financing, regulatory system, patent protection system, research and development work, markets and capacity and preparedness to uptake local production of quality-assured pharmaceuticals, vaccines (including mRNA vaccines) and ...
The six countries included in the study are Bangladesh, Kenya, Nigeria, Pakistan, Senegal, and Tunisia. The case studies were conducted by the Local Production and Assistance (LPA) Unit, within the Innovation and Emerging Technologies (IET) Department, part of the Access to Medicines and Health Products Division, at WHO. The LPA Unit's mission ...
Pharma Sales Case Studies. Enhance your pharma sales skills through practical case studies. Explore real-world examples to simplify learning and apply new skills directly to your profession. Note: The pharma sales case studies are prepared using AI + Human intelligence. All names and scenarios in our case studies are fictional.
Patients taking Novo Nordisk's Wegovy obesity treatment maintained an average of 10% weight loss after four years, potentially boosting the drugmaker's case to insurers and governments to cover ...
A young patient died due to cardiac arrest after receiving Pfizer's experimental gene therapy being tested in a mid-stage trial for a muscle-wasting disorder called Duchenne muscular dystrophy(DMD ...
Increased advertising and engaged in co-marketing initiatives with international brands. Increased R&D fourfold and internalized design division - increased control over designs and faster time to market. Growth Strategy and Staging 1. Attract inexperienced bikers with low premium product (naked consumer) 2.