marketing personal statement undergraduate

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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• The Writing Mine

The time has come to write a personal statement, but you do not know where to begin. No worries, writing about yourself is no easy task. After all, there’s only so much you can fit when writing a personal statement.

What is a Personal Statement?

A personal statement is a required essay done by a prospective candidate in an educational setting whether they are applying for a scholarship, graduate school admission, studying abroad, fellowship program, etc. However, it should not be confused with being the same as a statement of purpose. A statement of purpose strictly focuses on how your achievements, such as professional or academic, can benefit the program you are applying to . In contrast, a personal statement allows more creativity and freedom to develop within the applicant. Occasionally, personal statements may come with specific questions about what to write about.

Why Should They Choose You?

Although it is important to emphasize your achievements, whether it be academic or professional, the person reading your statement wants to get to know you better through your background information and what inspired you to pursue your goals. Overall, it’s important to ask yourself these questions when considering writing a personal statement:

●  What exact moment led you to be where you are today?

●  What separates you from the rest of the candidates?

●  What personal traits or qualities do you have that will help you succeed?

●  What do your story, goals, or skills obtained bring to the table?

Are You the Right Fit?

Although the focus of a personal statement is yourself, you must consider that you’re applying to a specific institution or program that offers specific opportunities. Not everyone will be the right fit and that’s okay, there are many opportunities for you to join. However, if you truly want to get in and be accepted, you must try to make a connection with your audience. Mention how the school or program will help you succeed and accomplish your goals. This goes back to what you bring to the table.

The unique trait about personal statements is that no two are alike. Everybody’s story is different. The requirements for each application vary in length, format, and topics. Nevertheless, having a concrete idea of how to organize your thoughts and ideas before you submit your final draft saves a lot of stress and time when the deadline comes. If you need an idea of where to start, brainstorm, or organize your thoughts, below is an example of a structure for your layout that may help you in getting out of that writing block:

Introduction:

-   Introduce a memory that leads back to where your interest or passion started or motivated you be where you are today

-   Give a sneak peek to your reader in a quick summary as to what you’re going to be talking about in your body paragraph (background information, accomplishments, & future aspirations from being admitted into the school or program)

*Note: Introductions should be a brief paragraph of everything you’re going to be writing about, leave the details for your body paragraphs.

A) 1 st Paragraph (Background Information)

What’s your undergraduate major/degree or other educational history?

What part of your demographic information is relevant? (hometown, heritage, family

history, etc.)

What’s an obstacle or challenge that changed the way you viewed your life?

Make sure be able make one connection to all three, it’ll make it easier for your

reader to follow through with your story and understand your goals

If deciding to write about an obstacle or challenge, remember to not solely focus on

the negative experience of it. Instead, try thinking about what you were able to take

from the experience and how did it change you as a person.

B) 2nd Paragraph (Academic and Professional Achievements)

Any organizations you’ve joined or rewards you’ve obtained? (The more you have

done, the better)

What skills have you’ve obtained through participating in any organizations, events,

jobs, etc.? C) 3 rd Paragraph (Future Goals and Accomplishments)

What is the next step after being admitted?

What do you hope to learn or take from being part of the program?

How will you apply it to your desired goal?

Conclusion:

Restate your goals in one or two sentences

Talk about what you envision for your future, what do you hope to gain from all of this?

What will you benefit from being on the program?

What do you contribute to the program?

How will you apply everything you learned?

*Note: Your concluding/closing paragraphs are usually short with a maximum of three or four sentences, leave out any details.

Final Thoughts

Ultimately, there are several things to remind yourself of when writing a personal statement: focus on answering the main questions, tell your story, and use examples of any challenge or obstacle that you faced throughout your life. If you decide to focus on a challenge or obstacle, think about the tone you will use. Writing about this challenge or obstacle focuses on the learning experience or the opportunity rather than solely on the negative parts. Remember, you’ve worked hard enough to get where you are today. Hopefully, you can get started on that personal statement you’ve been procrastinating on, and good luck on whatever path you decide to pursue.

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E: [email protected] P: (915) 747-5112

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15 Powerful Personal Brand Statement Examples to Elevate Your Career in 2024

• May 13, 2024
• by steven-austin

In an increasingly digital world, your personal brand has never been more important. It‘s the first impression people have of you professionally – whether they discover you on LinkedIn, through a Google search, or on your personal website.

And that first impression can open doors or close them. According to CareerBuilder, 70% of employers use social media to screen candidates during the hiring process, and 43% use social media to check on current employees.

What‘s more, 85% of U.S. recruiters and HR professionals say that an employee‘s online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.

Bottom line? If you‘re not carefully crafting and curating how you show up online, you‘re putting your career at risk. In fact, 56% of employers won‘t even consider a candidate without an online presence.

But a compelling personal brand doesn‘t just insulate you from negative judgments. When done well, it can be an incredible asset – one that lands you that dream job, attracts high-caliber clients, or positions you for that next promotion.

Case in point: 57% of the U.S population now have a LinkedIn profile. Why? Because professionals and entrepreneurs alike know that a strong online presence can translate into major offline opportunities.

At the core of your personal brand is your brand statement – a crisp, compelling declaration of who you are, what you do, and why it matters. It‘s the throughline that ties all the pieces of your online presence together.

So what makes a personal brand statement stand out and stick in people‘s minds? The best ones do a few key things:

They express your unique value proposition. What special sauce do you bring to the table? What are the specific skills, experiences, or perspectives that set you apart?

They‘re authentic to who you are. If your brand statement feels generic or forced, people will see right through it. But when it captures your genuine personality and voice, it resonates.

They speak directly to your target audience. Who are you trying to appeal to and engage with your personal brand? Keeping that audience in mind will help you strike the right tone and highlight the right things.

They‘re memorable and specific. Broad, overused terms like "strategic thinker" or "experienced leader" won‘t make you stand out. But concrete, vivid language will lodge your brand in people‘s minds.

To help inspire you as you craft or refine your own brand statement, we‘ve rounded up 15 powerful examples from a variety of different fields and roles.

1. "Deconstructing complex topics to drive meaningful dialogue." – Nia Hope, Podcast Host

2. "i empower women in stem to communicate with confidence." – dr. andrea hernandez, speech coach, 3. "helping purpose-driven organizations scale their impact sustainably." – jonah malin, nonprofit consultant, 4. "i bring data to life to drive smarter decisions." – tanya sharma, data visualization specialist, 5. "building products that make people‘s lives easier." – lena tran, product manager, 6. "exploring the human side of tech." – simone bresi-ando, tech ethicist & founder, 7. "i help underrepresented entrepreneurs access funding and mentorship." – marcus johnson, startup advisor, 8. "crafting immersive digital experiences that push creative boundaries." – amaya henry, vr designer, 9. "helping families feel at home in a new city." – julia moran, relocation specialist, 10. "i turn complex legal concepts into plain english." – leah nichols, legal content writer, 11. "empowering retirees to fearlessly enjoy their next chapter." – sam diallo, retirement coach, 12. "capturing the heart and soul behind every brand." – diego chacon, brand photographer, 13. "i help the helpers avoid burnout." – hannah nguyen, therapist for nonprofit leaders, 14. "empowering young people to become global citizens." – kaila caldwell, education abroad advisor, 15. "helping biotech startups bring their innovations to market." – asha gupta, biotech business strategist.

Let‘s dive deeper into a few of these to unpack why they work so well:

Nia Hope‘s brand statement packs a punch by juxtaposing two concepts: deconstructing the complex and driving meaningful dialogue. It shows that she‘s not afraid to tackle thorny, nuanced topics but does so in service of a greater goal: sparking thoughtful conversations. You immediately get a sense of her communication style and the impact she aims to have.

Dr. Andrea Hernandez‘s statement works because of its specificity. Rather than saying she helps "people" with public speaking, she zeros in on a particular audience – women in STEM fields. This kind of niche specificity is powerful. It shows that she deeply understands the unique challenges and strengths of this group and can speak directly to their needs.

Jonah Malin‘s brand statement also features a tightly defined audience – purpose-driven organizations. The words "scale" and "sustainably" give us a picture of the kinds of outcomes he helps create. He‘s not just helping nonprofits grow but helping them do so in a way that‘s manageable and enduring over time. That‘s the kind of specialized insight his clients are looking for.

A few things to note across all these examples:

They‘re concise. You can read any of these statements in a matter of seconds, but they still convey a lot about who each person is and what they bring to the table.

They use fresh, vivid language. You‘ll notice very little jargon or filler words. Every word is carefully chosen for maximum impact and memorability.

They center on outcomes and audience. These statements focus not just on what the person does but on why it matters and who it helps. That outward focus is key.

So how can you craft a similarly powerful brand statement for yourself? Here‘s a simple framework to get you started:

For example: I use [skills in data analysis] to help [Fortune 500 companies] [uncover cost-saving opportunities and increase efficiency] .

Of course, this is just a starting point. Keep massaging the language until it feels authentic to you. Say it out loud. Get feedback from people who know you well. Word-smith until you land on a statement that makes you feel proud and energized.

And remember, your personal brand statement isn‘t meant to be static. As you gain new skills and experiences, don‘t be afraid to evolve your messaging over time. The goal is for your brand to be an accurate and compelling reflection of where you are now and where you‘re headed.

But this is just the first step. To truly harness the power of personal branding, you need to weave that brand statement through all your touchpoints and interactions.

That means integrating it into your:

• Social media profiles and posts
• Personal website or online portfolio
• Professional bio for conference programs, publications, etc.
• Elevator pitch for networking events
• Thought leadership content like blog posts or videos

Consider these eye-popping statistics: Influencer campaigns can generate up to 11x higher ROI than traditional advertising. Why? Because when you express a strong point of view and build a loyal following around your ideas, you become incredibly valuable to employers and clients.

So don‘t just define your brand – put it out into the world consistently and strategically. That‘s how you‘ll unlock the full power of personal branding.

Now, you might be thinking: How can I possibly stand out in such a noisy digital landscape? It‘s true – cutting through the clutter online is harder than ever. But that‘s precisely why an authentic, memorable personal brand is so vital.

When you lead with genuine substance, when you have the courage to share your unique perspective and voice, you‘ll naturally attract the right people and opportunities. No gimmicks or stunts needed – just the real you.

So take the time to reflect on your unique strengths and body of work. Distill the essence of what makes you YOU into a clear, cohesive brand statement. And then go forth and share that brand boldly and consistently, both online and off.

With a powerful personal brand as your calling card, there‘s no telling what doors will open for you in the months and years to come. You‘ve got this!

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PS - BA (Hons) Business Administration (Top up)

• Sample personal statement

25 July, 2022

Ps - ba (hons) business administration (top up) share.

• 12 May, 2013

For the aspiring entrepreneurs and business leaders, a business management degree is consistently a popular choice. After much deliberation, I have decided to pursue BA (Hons) Business Administration (Top up) at University of Bedfordshire. This course will provide me the academic knowledge and skills to pursue global career opportunities and will develop a broad understanding of businesses. In addition, this course also features different modules which will give me the opportunity to apply my theories and ideas in practice, and this will benefit me to enhance my skills and knowledge.

Following my SSC and HSC I studied Bachelor of Business Studies degree pass course in July 2017 from National University, Bangladesh. Later on, I started working as a sales executive from July 2017. After thorough research of the job market in my country of Bangladesh, as well as abroad, I have realized that in order to reach my career goals, I need to embark on this educational journey to pursue this course. Recently, I have done a wide range of research on studying abroad. I believe studying abroad helps students to learn new languages, appreciate other cultures, overcome challenges of living in another country and gain a greater understanding of the world. In addition, these are the requirements that modern businesses look for when hiring, and such traits will only become more important in the future. Moreover, studying abroad also offers a unique opportunity to learn what we know but from a totally different perspective. These are the things which have motivated me to pursue this course in the UK institutions.

I have found from my research that this programme is designed to develop all the technical and practical skills I need to prepare myself for a successful career in business sector. The programme features a variety of assessments including coursework and examinations. I have reviewed the programme of BA (Hons) Business Administration (Top up) at the University of Bedfordshire and found some modules that are designed to test subject knowledge and understanding of the appropriate subject matter, but also to demonstrate the range of intellectual and subject specific skills identified elsewhere in this document. Through research, I will get opportunities to demonstrate that understanding of the theory and will have developed critical thinking skills which help me to evaluate the relevance of what has been learned. The course modules have been designed to help me to develop and demonstrate the skills that are essential to effective communication in business settings and to allow for progress through the course such as Management and Administration of Projects and Operations, New Advancements in Business, Strategic Management for Business, Business Finance, Global Marketing Strategy. And all these modules will help me to broaden my knowledge of business management systems on a professional level. After completion of my course, I want to be a Business Developer or Business Analyst, and this course will put me in a favourable position in terms of the business and management field. I believe this course will be the right choice for my career plans and objectives.

I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Furthermore, due to periods of unexpected political unrest, students often struggle to finish their degrees on time. Conversely, the UK has a great multicultural and diversified student community which is an opportunity for me to learn with lot of students from different nationalities. UK education brand is highly respected by employers in our country as UK degree prepare graduates with academic competencies, developed personal and professional skills that are imperative for organizational success. The transferrable skills graduates carry forward from UK are pivotal for transforming organizational growth and gain competitive advantages. This is also a reason to study again in UK. In a recent Survey of International Graduate Outcomes 2019 by Universities UK International produced by iGraduate shows that 82% international graduates say that their UK degree are worth the financial investment and same percentage say they are satisfied or very satisfied with their careers. Nearly 83% feel that UK degree has helped them to get jobs. These aspects have driven my ambition to gain the degree from a UK institution. For this reason, I have decided to pursue this course in the UK.

The University of Bedfordshire is a modern, innovative university with a heritage of top-quality education. With over 22,000 students, we provide outstanding higher education to people from all backgrounds and from over 120 countries, with a significant proportion of mature students and a growing international postgraduate community. In addition, University of Bedfordshire has great industry links with more than 3,000 companies to provide a broad range of training and accredited professional courses for industry employers, including, BT, Sky, Boots, IBM, and the NHS, while the university educates professionals from 90% of FTSE 100 companies. University of Bedfordshire puts students on a fast track that is designed to get postgraduate degree into faster employment with excellent career opportunities. University of Bedfordshire is ranked top 25 for most improved overall satisfaction over a three- and five-year period by National Student Survey, 2018. Moreover, University of Bedfordshire career support services help students build a successful career after graduation. This University brings workplace into classrooms so it will be beneficial for me to attain my personal career objectives by practicing in this type of learning environment. I will look no further if I get this chance to study this course at University of Bedfordshire.

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Business Personal Statement Examples

What is a business personal statement?

Your business personal statement is essential for telling the university about your main strengths, and highlighting what sets you apart from all the other candidates.

Admissions tutors want to see candidates with real world business experience, who can apply it to their degree and bring value to their department.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this particular subject.

How do I write a business personal statement?

It’s a good idea to start your statement with why you want to study business at university. Talk about one or two aspects that appeal to you and why.

Make sure you back up everything with examples, since you need to convince the admissions tutors that you they should offer you a place on their business course.

A successful business personal statement should be written clearly and concisely, with a good introduction, middle, and conclusion, without any waffle - remember, you only have a limited space of 4,000 characters. Our personal statement length checker can help you make sure you're within the character limit.

For inspiration on how to write your own unique statement, take a look at some of our business personal statement examples above, which will help you with how to structure it and what to include.

What should I include in my business personal statement?

It’s important to include skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities if they helped you to build on your strengths.

Think about how any work experience has helpd you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want business students on their course that are going to work hard and are going to be an asset to their department.

For more help and advice on what to write in your business personal statement, please see:

• Personal Statement Editing Services
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• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
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• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information and advice on business degrees and careers, please see the following:

• Business Undergraduate Degrees - WhatUni
• Business & Management Studies - The Complete University Guide
• Careers in Business - LSE
• How to get into a career in business - TARGETCareers

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