goodyear aquatred case study pdf

Brought to you by:

Goodyear: The Aquatred Launch (Condensed)

By: Samuel Chun

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product…

• Length: 13 page(s)
• Publication Date: Nov 3, 1999
• Discipline: Marketing
• Product #: 500039-PDF-ENG

What's included:

• Teaching Note
• Educator Copy

$4.95 per student

degree granting course

$8.95 per student

non-degree granting course

Get access to this material, plus much more with a free Educator Account:

• Access to world-famous HBS cases
• Up to 60% off materials for your students
• Resources for teaching online
• Tips and reviews from other Educators

Already registered? Sign in

• Student Registration
• Non-Academic Registration
• Included Materials

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories.

Nov 3, 1999 (Revised: Nov 9, 1999)

Discipline:

Geographies:

Industries:

Fabrication and manufacturing

Harvard Business School

500039-PDF-ENG

We use cookies to understand how you use our site and to improve your experience, including personalizing content. Learn More . By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

• Harvard Business School →
• Faculty & Research →
• July 1993 (Revised September 1994)
• HBS Case Collection

Goodyear: The Aquatred Launch

• Format: Print
• | Pages: 23

About The Author

John A. Quelch

Related work.

• November 1999 (Revised November 1999)
• Faculty Research

Goodyear: The Aquatred Launch (Condensed)

• Goodyear: The Aquatred Launch (Condensed)  

Product details

Teaching delivery modes

• Order Status
• Testimonials
• What Makes Us Different

Goodyear: The Aquatred Launch Harvard Case Solution & Analysis

Home >> Management Case Studies >> Goodyear: The Aquatred Launch

• 1.      How do consumers purchase tires?

The buying behavior varies from consumer to consumer. Some consumer purchase tires only when there is a need to replace existingones. They usually purchase when they have to prevent flat tires or when they have flat tires such as when they see a hole, nail or any other defect in their tires. As discussed in the case, the average time for the replacement of tires is something between 2.5 years however, about 50% purchases are  made by car owners on the same day  when they noticed a defect in their tires and sensed a need to replace their tires with new ones.  About 42% of consumer purchases involved two tires, 60% purchases a set of four tires, 16% consumers purchase 2 tires and only 2% consumer purchases 3 tires. The tire consumers can be classified into three groups: quality conscious buyers (18%), value-conscious buyers (23%) and price-focused buyers (59%). Whereas price-focused buyers treated tires as a commodity purchase, quality and value-conscious buyers emphasized on quality, performance and reliability attributes of tires. Some consumers change brands and channels every time they purchase tires while some other relay on some trusted brands and channels for years. 51% of all types of consumers are not clear about their next purchases in terms of brand, channel and types of tires.

• 2.      What is the strategic role of Aquatred?

The tire market is almost at its saturation stage and at this stage Goodyear requires Aquatred to develop its brand image as an innovative leader in an industry where competition is at its peak. The launch of this new and innovative tire range will improve the sales and profits of the company which will automatically strengthen its financial condition. Such improvements will allow Goodyear to access those resources that will enable it to compete with its competitors. In the current scenario, the company is experiencing decline in prices, low growth and low profit,therefore, Goodyear needs to introduce a powerful and superior quality product to become a market leader for premium tires.

3) How should Aquatred be priced, distributed and advertised.

Goodyear should target quality and value...........................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

After years of R & D, Goodyear has developed Aquatred, innovative tires. However, the tire industry has matured and evolved, raising questions about the ability of Aquatred to enlist the support of independent dealers Goodyear tires. Students should use the information about the channel and the evolution of consumer behavior to make two decisions: either start Aquatred and whether to expand the distribution network of the company Goodyear. Also addresses issues related to the management of complex distribution structure during rapid change. "Hide by John A. Quelch, Bruce Isaacson Source: HBS Premier Case Collection 23 pages. Publication Date: July 23, 1993. Prod. #: 594106-PDF-ENG

Related Case Solutions & Analyses:

Hire us for Originally Written Case Solution/ Analysis

Like us and get updates:.

Harvard Case Solutions

Search Case Solutions

• Accounting Case Solutions
• Auditing Case Studies
• Business Case Studies
• Economics Case Solutions
• Finance Case Studies Analysis
• Harvard Case Study Analysis Solutions
• Human Resource Cases
• Ivey Case Solutions
• Management Case Studies
• Marketing HBS Case Solutions
• Operations Management Case Studies
• Supply Chain Management Cases
• Taxation Case Studies

More From Management Case Studies

• Indupalma (A1): The Initial Years, 1961-1977
• Staging Two-sided Platforms
• The Life and Career of a High-Tech Entrepreneur (A)
• J.J. Murphy's Brewery
• Tanner Pharmaceuticals and the Price of a New Drug
• Monsanto and the Monarch Butterfly
• Enabling Business Strategy with IT at the World Bank

Contact us:

Check Order Status

How Does it Work?

Why TheCaseSolutions.com?

Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis

by HBR Seventy Five

Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis. Get Goodyear The Aquatred Launch (Condensed) Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Goodyear The Aquatred Launch... More

Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis. Get Goodyear The Aquatred Launch (Condensed) Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Goodyear The Aquatred Launch (Condensed) Case Solution, Case Analysis, Case Study Solution. Samuel Chun Less

Email us for Any Case Solution at: [email protected] Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis Goodyear The Aquatred Launch (Condensed) Case Study Solution Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: Samuel Chun Get Case Study Solution and Analysis of Goodyear The Aquatred Launch (Condensed) in a FAIR PRICE!! Steps for Case Study Solution Analysis: 1. Introduction of Goodyear The Aquatred Launch (Condensed) Case Solution The Goodyear The Aquatred Launch (Condensed) case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Goodyear The Aquatred Launch (Condensed) case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Goodyear The Aquatred Launch (Condensed) case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Goodyear The Aquatred Launch (Condensed) case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Goodyear The Aquatred Launch (Condensed) Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Goodyear The Aquatred Launch (Condensed) is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Goodyear The Aquatred Launch (Condensed) HBR Case Study The objective of the case should be focused on. This is doing the Goodyear The Aquatred Launch (Condensed) Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 4. SWOT analysis of Goodyear The Aquatred Launch (Condensed) An important tool that helps in addressing the central issue of the case and coming up with Goodyear The Aquatred Launch (Condensed) HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Goodyear The Aquatred Launch (Condensed) Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Goodyear The Aquatred Launch (Condensed) Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for Goodyear The Aquatred Launch (Condensed) Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Goodyear The Aquatred Launch (Condensed) operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Goodyear The Aquatred Launch (Condensed) Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Goodyear The Aquatred Launch (Condensed) This is an analysis carried out to know about the internal strengths and capabilities of Goodyear The Aquatred Launch (Condensed) . Under the VRIO analysis, the following steps are carried out: • The internal resources of Goodyear The Aquatred Launch (Condensed) are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Goodyear The Aquatred Launch (Condensed) The Value chain analysis of Goodyear The Aquatred Launch (Condensed) helps in identifying the activities of an organization, and how these add value in terms of Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow Goodyear The Aquatred Launch (Condensed) to increase its competitive advantage. 9. BCG Matrix of Goodyear The Aquatred Launch (Condensed) The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the Goodyear The Aquatred Launch (Condensed) BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of Goodyear The Aquatred Launch (Condensed) Ansoff Matrix is an important strategic tool to come up with future strategies for Goodyear The Aquatred Launch (Condensed) in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Goodyear The Aquatred Launch (Condensed) Goodyear The Aquatred Launch (Condensed) needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Goodyear The Aquatred Launch (Condensed) Strategy The strategies devised and included in the Goodyear The Aquatred Launch (Condensed) case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 13. Competitors analysis of Goodyear The Aquatred Launch (Condensed) The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Goodyear The Aquatred Launch (Condensed) looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of Goodyear The Aquatred Launch (Condensed) . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Goodyear The Aquatred Launch (Condensed) Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Goodyear The Aquatred Launch (Condensed) case answers. These are usually in the form of strategies that the organisation can adopt. The following step- by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Goodyear The Aquatred Launch (Condensed) Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Goodyear The Aquatred Launch (Condensed) case answers should be written down in the Goodyear The Aquatred Launch (Condensed) case memo, clearly identifying which part shows what. The Goodyear The Aquatred Launch (Condensed) case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Goodyear The Aquatred Launch (Condensed) HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Goodyear The Aquatred Launch (Condensed) is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Goodyear The Aquatred Launch (Condensed) Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Goodyear The Aquatred Launch (Condensed) Harvard case is complete and properly answered. 17. Recommendations and Action Plan for Goodyear The Aquatred Launch (Condensed) case analysis For Goodyear The Aquatred Launch (Condensed), based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Goodyear The Aquatred Launch (Condensed) should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Goodyear The Aquatred Launch (Condensed) should enhance the value creating activities within its value chain. • Goodyear The Aquatred Launch (Condensed) should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

• Related publications
• Add to favorites

• Search Search Search …
• Search Search …

Goodyear: The Aquatred Launch

Subjects Covered Distribution planning Marketing channels Marketing implementation Marketing strategy New product marketing

by John A. Quelch, Bruce Isaacson

Source: HBS Premier Case Collection

23 pages. Publication Date: Jul 23, 1993. Prod. #: 594106-PDF-ENG

Goodyear: The Aquatred Launch Harvard Case Study Solution and HBR and HBS Case Analysis

Related Posts

You may also like

Dell Computer: Business to Business Over the Web

Subjects Covered Customization Direct sales by Brandt Allen, Graham Payne Source: Darden School of Business 11 pages. Publication Date: Jun 30, 1999. […]

Intevis: Brokering the Boundaryless Career

Subjects Covered Entrepreneurship Human resource management Innovation Knowledge management Manufacturing Organizational behavior by Lee Fleming, Evelina Fedorenko Source: Harvard Business School 22 […]

Travelers Mortgage Securities CMO

Subjects Covered Capital markets Mortgages by Scott P. Mason, Sally E. Durdan Source: Harvard Business School 22 pages. Publication Date: Feb 18, […]

De Beers: Addressing the New Competitiveness Challenges

Subjects Covered Community relations Conflict management Economic policy Industry analysis Location of industry Strategic alignment Value chains by Michael E. Porter, Sonia […]