define media and information literacy essay

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What is media literacy, and why is it important?

The word "literacy" usually describes the ability to read and write. Reading literacy and media literacy have a lot in common. Reading starts with recognizing letters. Pretty soon, readers can identify words -- and, most importantly, understand what those words mean. Readers then become writers. With more experience, readers and writers develop strong literacy skills. ( Learn specifically about news literacy .)

Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth. There are text messages, memes, viral videos, social media, video games, advertising, and more. But all media shares one thing: Someone created it. And it was created for a reason. Understanding that reason is the basis of media literacy. ( Learn how to use movies and TV to teach media literacy. )

The digital age has made it easy for anyone to create media . We don't always know who created something, why they made it, and whether it's credible. This makes media literacy tricky to learn and teach. Nonetheless, media literacy is an essential skill in the digital age.

Specifically, it helps kids:

Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. They learn to use examples to support their opinions. Then they can make up their own minds about the information based on knowledge they already have.

Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. It also helps them determine the "persuasive intent" of advertising and resist the techniques marketers use to sell products.

Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. It also helps put information in the context of what they already know -- or think they know.

Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it, and understanding that your messages have an impact is key to effective communication.

Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways.

Understand the author's goal. What does the author want you to take away from a piece of media? Is it purely informative, is it trying to change your mind, or is it introducing you to new ideas you've never heard of? When kids understand what type of influence something has, they can make informed choices.

When teaching your kids media literacy , it's not so important for parents to tell kids whether something is "right." In fact, the process is more of an exchange of ideas. You'll probably end up learning as much from your kids as they learn from you.

Media literacy includes asking specific questions and backing up your opinions with examples. Following media-literacy steps allows you to learn for yourself what a given piece of media is, why it was made, and what you want to think about it.

Teaching kids media literacy as a sit-down lesson is not very effective; it's better incorporated into everyday activities . For example:

• With little kids, you can discuss things they're familiar with but may not pay much attention to. Examples include cereal commercials, food wrappers, and toy packages.
• With older kids, you can talk through media they enjoy and interact with. These include such things as YouTube videos , viral memes from the internet, and ads for video games.

Here are the key questions to ask when teaching kids media literacy :

• Who created this? Was it a company? Was it an individual? (If so, who?) Was it a comedian? Was it an artist? Was it an anonymous source? Why do you think that?
• Why did they make it? Was it to inform you of something that happened in the world (for example, a news story)? Was it to change your mind or behavior (an opinion essay or a how-to)? Was it to make you laugh (a funny meme)? Was it to get you to buy something (an ad)? Why do you think that?
• Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a particular interest? Why do you think that?
• What techniques are being used to make this message credible or believable? Does it have statistics from a reputable source? Does it contain quotes from a subject expert? Does it have an authoritative-sounding voice-over? Is there direct evidence of the assertions its making? Why do you think that?
• What details were left out, and why? Is the information balanced with different views -- or does it present only one side? Do you need more information to fully understand the message? Why do you think that?
• How did the message make you feel? Do you think others might feel the same way? Would everyone feel the same, or would certain people disagree with you? Why do you think that?
• As kids become more aware of and exposed to news and current events , you can apply media-literacy steps to radio, TV, and online information.

Common Sense Media offers the largest, most trusted library of independent age-based ratings and reviews. Our timely parenting advice supports families as they navigate the challenges and possibilities of raising kids in the digital age.

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Media literacy.

• Information Literacy Defined
• Videos Covering the Basics of Information Literacy
• The Framework for Information Literacy for Higher Education
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Definitions & Standards

" Information Literacy in a Nutshell " created by David L. Rice Library on YouTube . Accessed 2016.

Information literacy is a set of abilities requiring individuals to "recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information." 1 Information literacy also is increasingly important in the contemporary environment of rapid technological change and proliferating information resources. Because of the escalating complexity of this environment, individuals are faced with diverse, abundant information choices--in their academic studies, in the workplace, and in their personal lives. Information is available through libraries, community resources, special interest organizations, media, and the Internet--and increasingly, information comes to individuals in unfiltered formats, raising questions about its authenticity, validity, and reliability. In addition, information is available through multiple media, including graphical, aural, and textual, and these pose new challenges for individuals in evaluating and understanding it. The uncertain quality and expanding quantity of information pose large challenges for society. The sheer abundance of information will not in itself create a more informed citizenry without a complementary cluster of abilities necessary to use information effectively.

Information literacy is a set of abilities requiring individuals to "recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information." Information Literacy Competency Standards for Higher Education . American Library Association. 2006. (Accessed June 4, 2013). Library instruction sessions, LibGuides and the Research 101 course are based on these standards. Information literacy skills are essential in today's world. Student development of information literacy is a process that spans the entire college experience.

Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate it in an ethical manner. http://www.cilip.org.uk/cilip/advocacy-campaigns-awards/advocacy-campaigns/information-literacy/information-literacy Information literacy  is the ability to recognize the extent and nature of an information need, then to locate, evaluate, and effectively use the needed information.  (Plattsburgh State Information and Computer Literacy Task Force, 2001) http://www.plattsburgh.edu/library/instruction/informationliteracydefinition.php Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed, and assume greater control over their own learning. An information literate individual is able to:

• Determine the extent of information needed
• Access the needed information effectively and efficiently
• Evaluate information and its sources critically
• Incorporate selected information into one’s knowledge base
• Use information effectively to accomplish a specific purpose

Understand the economic, legal, and social issues surrounding the use of information, and access and use information ethically and legally http://libguides.unitec.ac.nz/infolitstaff   (from Unitec Institute of Technology in New Zealand)

• Information literacy is…..the set of skills enabling students to recognize when they need information, how to competently locate it from appropriate sources and evaluate its use and potential. Being able to critically evaluate and effectively use information does not just create successful students, it makes them independent lifelong learners, helping them succeed in the workplace and beyond.  

Through IL instruction, students learn to:​

• Recognize the need for information and determines the nature and extent of the information needed.
• Find needed information effectively and efficiently.
• Critically evaluate information and the information seeking process.
• Manage information collected or generated.
• Apply prior and new information to construct new concepts or create new understandings.
• Use information with understanding and acknowledge cultural, ethical, economic, legal, and social issues surrounding the use of information.  

Definitions & Standards continued

Information Literacy Defined http://www.ala.org/acrl/standards/informationliteracycompetency Information literacy is a set of abilities requiring individuals to "recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information." 1 Information literacy also is increasingly important in the contemporary environment of rapid technological change and proliferating information resources. Because of the escalating complexity of this environment, individuals are faced with diverse, abundant information choices--in their academic studies, in the workplace, and in their personal lives. Information is available through libraries, community resources, special interest organizations, media, and the Internet--and increasingly, information comes to individuals in unfiltered formats, raising questions about its authenticity, validity, and reliability. In addition, information is available through multiple media, including graphical, aural, and textual, and these pose new challenges for individuals in evaluating and understanding it. The uncertain quality and expanding quantity of information pose large challenges for society. The sheer abundance of information will not in itself create a more informed citizenry without a complementary cluster of abilities necessary to use information effectively. Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed, and assume greater control over their own learning. An information literate individual is able to:

• Information literacy is…..the set of skills enabling students to recognise when they need information, how to competently locate it from appropriate sources and evaluate its use and potential. Being able to critically evaluate and effectively use information does not just create successful students, it makes them independent lifelong learners, helping them succeed in the workplace and beyond.  

At Unitec all our information literacy classes are based on the Australian and New Zealand Institute for Information Literacy (ANZIIL) standards . Students learn to:​

• Recognise the need for information and determines the nature and extent of the information needed.
• Use information with understanding and acknowledge cultural, ethical, economic, legal, and social issues surrounding the use of information. http://unitec.v1.libguides.com/content.php?pid=294846

Five Laws of Media and Information Literacy

UNESCO Launches Five Laws of Media and Information Literacy 

• << Previous: Media and Information Fluency
• Next: Videos Covering the Basics of Information Literacy >>

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• Last Updated: Nov 1, 2023 11:47 AM
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• Student Guide: Information Literacy | Meaning & Examples

Student Guide: Information Literacy | Meaning & Examples

Published on May 13, 2022 by Eoghan Ryan . Revised on May 31, 2023.

Information literacy refers to the ability to find, evaluate, and use sources effectively. The term covers a broad range of skills, including the ability to:

• Navigate databases
• Find credible sources
• Cite sources correctly

Table of contents

Why is information literacy important, information literacy skills, finding sources, evaluating sources, citing sources, other interesting articles, frequently asked questions about information literacy.

The vast amount of information available online means that it can be hard to distinguish accurate from inaccurate sources. Published articles are not always credible and sometimes reflect a biased viewpoint intended to sway the reader’s opinion.

Outside of academia, think of the concept of fake news : deliberately spreading misinformation intended to undermine other viewpoints. Or native advertising , designed to match other content on a site so that readers don’t notice they’re reading an advertisement.

It’s important to be aware of such unreliable content, to think critically about where you get your information, and to evaluate sources effectively, both in your research and in your media consumption more generally.

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Information literacy is really a combination of skills and competencies that guide your research. Each stage of a research project, from choosing a thesis statement to writing your research paper , will require you to use specific skills and knowledge.

Being information literate means that you:

• Know how to find sources
• Can assess the authority and credibility of a source
• Can distinguish biased from unbiased content
• Can use relevant sources to inform your research
• Understand what constitutes plagiarism
• Know how to cite your sources correctly

An early stage in the research process is finding relevant sources. It’s important to understand how to search for these sources efficiently.

First, you need to consider what kind of sources you’re looking for. This will depend on the topic and focus of your project, and what stage you are at in the research process.

In the beginning, you may be looking for definitions or broad overviews of a topic. For this, you might use a tertiary source , like an encyclopedia or a dictionary, that is just for your own understanding. Further along, you might look for primary and secondary sources that you will actually cite in your paper. It’s important to ensure that all sources you consult are reliable.

• Websites: Look for websites with legitimate domain extensions (.edu or .gov).
• Search engines: When using search engines to find relevant academic journals and articles, use a trusted resource, like Google Scholar .
• Databases: Check your institution’s library resources to find out what databases they provide access to. Consider what databases are most appropriate to your research.

Finding the right sources means:

• Having a clear research problem
• Knowing what databases and journals are relevant to your research
• Knowing how to narrow and expand your search

Once you have a well-defined research problem, specific keywords, and have chosen a relevant database, you can use Boolean operators to narrow or expand your search. With them, you can prioritize and exclude keywords and search for exact phrases.

Evaluating the quality and credibility of a source is an important way of filtering out misinformation. A reliable source will be unbiased and informed by up-to-date research, and it will cite other credible sources.

You can evaluate the quality of a source using the CRAAP test . “CRAAP” is an acronym that informs the questions you should ask when analyzing a source. It stands for:

• Currency: Is the source recent or outdated?
• Relevance: Is it relevant to your research?
• Authority: Is the journal respected? Is the author an expert in the field?
• Accuracy: Is the information supported by evidence? Does the source provide relevant citations?
• Purpose: Why was the source published? What are the author’s intentions?

How you evaluate a source based on these criteria will depend on the specific subject. In the sciences, conclusions from a source published 20 years ago may have been disproven by recent findings. In a more interpretive subject like English, an article published decades ago might still be relevant.

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Just as you look for sources that are supported by evidence and provide correct citations, your own work should provide relevant and accurate citations when you quote or paraphrase a source.

Citing your sources is important because it:

• Allows you to avoid plagiarism
• Establishes the credentials of your sources
• Backs up your arguments with evidence
• Allows your reader to verify the legitimacy of your conclusions

The most common citation styles are:

• APA Style : Typically used in the behavioral and social sciences
• MLA style : Used in the humanities and liberal arts
• Chicago style : Commonly used in the sciences and for history

It’s important to know what citation style your institute recommends. The information you need to include in a citation depends on the type of source you are citing and the specific citation style you’re using. An APA example is shown below.

You can quickly cite sources using Scribbr’s free Citation Generator .

If you want to know more about ChatGPT, AI tools , citation , and plagiarism , make sure to check out some of our other articles with explanations and examples.

• ChatGPT vs human editor
• ChatGPT citations
• Is ChatGPT trustworthy?
• Using ChatGPT for your studies
• What is ChatGPT?
• Chicago style
• Paraphrasing

 Plagiarism

• Types of plagiarism
• Self-plagiarism
• Avoiding plagiarism
• Academic integrity
• Consequences of plagiarism
• Common knowledge

Information literacy refers to a broad range of skills, including the ability to find, evaluate, and use sources of information effectively.

• Know how to find credible sources
• Use relevant sources to inform your research

It can sometimes be hard to distinguish accurate from inaccurate sources , especially online. Published articles are not always credible and can reflect a biased viewpoint without providing evidence to support their conclusions.

Information literacy is important because it helps you to be aware of such unreliable content and to evaluate sources effectively, both in an academic context and more generally.

A credible source should pass the CRAAP test  and follow these guidelines:

• The information should be up to date and current.
• The author and publication should be a trusted authority on the subject you are researching.
• The sources the author cited should be easy to find, clear, and unbiased.
• For a web source, the URL and layout should signify that it is trustworthy.

The CRAAP test is an acronym to help you evaluate the credibility of a source you are considering using. It is an important component of information literacy .

The CRAAP test has five main components:

• Currency: Is the source up to date?
• Relevance: Is the source relevant to your research?
• Authority: Where is the source published? Who is the author? Are they considered reputable and trustworthy in their field?
• Accuracy: Is the source supported by evidence? Are the claims cited correctly?
• Purpose: What was the motive behind publishing this source?

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

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If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Ryan, E. (2023, May 31). Student Guide: Information Literacy | Meaning & Examples. Scribbr. Retrieved April 9, 2024, from https://www.scribbr.com/working-with-sources/information-literacy/

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Chapter 9: Media and Information Literacy

Oreva had nearly two dozen tabs up, showing various websites, videos, and journal articles on her research topic. At first, she was excited by all the information she was findings on the Mali Empire, a Western African Kingdom that flourished from about 1200 to 1600 ADE, that she wanted to present her informative speech on for class. However, as the night deepened, and it dawned on her that she might be pulling an all-nighter at the library, she became more and more despondent. Now, she just listlessly clicked from tab to tab, unable to concentrate on any source for long because there was just so much to read on the topic. A hand on her should startled her out of her reverie: “Hey, are you okay,” said a woman with glasses and brown hair, standing behind her and looking over her shoulder. “Wow, it looks like you have quite a lot of work ahead!” “ Tsh -yeah,” Oreva grumped. “I’m going to be here all night at this rate.” “Do you know how you’re going to organize all of those sources? Do you have some system?” “If you mean, ‘Do I have enough coffee to stay awake all night reading’ then yes,” Orevea joked. “Nah, I mean an actual system , ” the woman laughed. “Do you mind if I gave you some tips? ” “ Sure , but why are you being so helpful? To I look that clueless? ” Oreva asked. “ Oh goodness, no , ” the person reassured . “ I’m sorry, I should have introduced myself. My name’s Rebecca and I’m a research librarian. I’m here to help!”

Have you faced the same trouble as Oreva when looking for credible information? On the surface, it seems like it has never been easier to find material on any topic, whether on politics, fashion, science, relationships, or culture. To get this information, most people turn to search engines. Google search is the most used search engine on the internet, constituting nearly 92% of search engine market and processing nearly 9 billion requests per day (Mohsin, 2023). Although Google is an amazingly efficient search engine, as we talked about in Chapter Eight, it is a webcrawler program —meaning it picks up anything on the web that it detects is similar to your search keywords as well as other considerations such as advertisements and traffic. As such, search engines such as Google , Bing , Yahoo , or DuckDuckGo do not, and cannot, evaluate whether the information your search gets is necessarily factual, reliable, or credible, only what is related or paid for.

Another way that many people get their information from is their preferred social media platform. As Walker and Matsa (2021) found, Facebook still has the largest share of U.S. Americans who get their news from that platform (31%). However, for adults between 18-29, the preferred platforms are Snapchat (63%), TikTok (52%), Reddit (44%), and Instagram (44%) (Walker & Matsa, 2021). Collectively, approximately 79% of U.S. Americans reported getting news through social media websites. Much like the Google search engine, these searches may lead you to what is viral, popular, or trending, but not necessarily what is factual. Social media platforms also inhabit a grey area in media laws—on one hand they are not content producers of the news and have little legal obligation to ensure what is shown on their platform is credible information. On the other hand, they have enormous influence on how people interact with the news because it is the primary way people do engage with media content. Some social media companies have tried to—with varying degrees of success and effort—to combat misinformation , but since their revenue is advertisement generated, they have a monetary incentive to push information that promotes engagement (no matter the reason) not facts.

Unfortunately, there are many bad actors who take advantage of this weakness in search engines or social media platforms. For example, China’s “ Great Fire Wall ” serves to keep out content produced outside of their country while its 50 Cent Army (or wǔmáodǎng) amplifies pro-China propaganda abroad. Russia’s Internet Research Agency is a well-known troll-farm, spreading disinformation and propaganda in an effort to increase tensions, unrest, and dysfunction within enemy countries (including the United States) (Craig Silverman, 2023) while cracking down on Western internet traffic as it pursues its unjust war against Ukraine (Bandurski, 2022). Elon Musk, the owner of Twitter , has cut down on Twitter’s infrastructure to identify, track, and remove untrue, malicious, and unsubstantiated content (Drapkin, 2023) while Facebook has banned university professors studying the spread of disinformation on its platform (Bond, 2021). Entire platforms, such as The Parlor , Truth Social , 4Chan , and 8Kun pride themselves on having little or no content moderation, allowing users to spread everything from targeted hate campaigns to weird or malicious conspiracy theories such as QAnon .

Social media influencers use their vast networks to sell their products, generate advertisement revenue, and run morally and legally dubious operations, such as Stephen Crowder, Gwyneth Paltrow, or Andrew Tate. All of these problems, and more, are even more frightening in the context of research that has found that the top false news traveled through social networks faster and reach approximately 100 times more people than true news (Vosoughi et al., 2018). Your responsibility, as a content consumer and producer, is to make sure that you can identify, avoid, and create information that is rigorously made and vetted. In a democratic society, people make decisions, and their decisions can only be as good as the information they have to inform them. Spreading or consuming bad information (whether intentionally or not) makes it impossible to come to the best decisions for laws or policies for our communities.

Vetting Sources

The challenge of today is not finding information—it’s finding good information. Unfortunately, most people do not develop their information literacy skills and, instead, rely on mental shortcuts to make their decisions. For example, McGeough and Rudick (2018) found that students in public speaking classes made appeals to authority (e.g., “I found it in the library so it must be credible”), appeals to form/style (e.g., “The article was professionally formatted and in a print newspaper so I thought it was reliable”), appeals to popularity (e.g., “A lot of people use this source so it must be good”), and appeals to their own beliefs (e.g., “I am pro-guns and 2 nd Amendment, so I searched for information on ‘problems with gun control’”) when making their presentations. There are many reasons people rely on these shortcuts—lack of formal education, time constraints, stress, or unwillingness to develop ideas that are contrary to their important social groups (e.g., their religion or family). These shortcuts can influence how you vet, read, and use information for your presentations. Many times, students make decisions to choose their information sources because they have limited time (e.g., waiting until the night before an assignment is due) and cognitive bandwidth (e.g., they are stressed due to other class’s demands on time and attention). However, now is the time to develop these skills. If you do not know how to identify or create factual content, then you are more likely to make information choices based on convenience instead of rigor.

In this section, we offer one way that you can start to develop a stronger set of information literacy skills. We wish to be clear—this is not the only way to vet information, nor should this be the end of your journey on being a better information consumer or producer. You will need to routinely practice, revise, and update your skills. Doing so is especially important because internet trolls, online scammers, predatory corporations, and malicious governments are constantly updating their strategies for spreading misinformation and disinformation. Here, we’ll use the information literacy program SIFT to offer some guidance on vetting your sources (Caufield, 2017), informed by the best practices of the Association of College and Research Libraries .

The SIFT method has been found to an excellent way for students to begin learning information literacy skills because it encourages lateral reading (Brodsky et al., 2021). SIFT includes four moves: stop, investigate the source, find trusted coverage, and trace back to the original.

Before you even begin searching the Internet for information, STOP. What is your research purpose (e.g., to persuade, inform, or motivate)? What are you trying to do with the information you are looking at? Are you being open to competing or opposing viewpoints or have you searched using keywords that will automatically limit what kind of information you are going to get? Often, novice searchers have a vague idea of what they are looking for and then land on the first source that seems to connect to their topic. If you search this way, you are likely to land on information that has a particular viewpoint and then find yourself over focusing on it and excluding other information. Worst case scenario, you may find yourself in an echo chamber regardless of the credibility of information. Next, once you have found a source or a series of sources, STOP. Do you already think this source is credible, and if so, why? Relying on it because it is the first result of a search or because it agrees with your beliefs are poor reasons for relying on it. If you don’t know if it is credible or not, what criteria will you use to ascertain whether the source is worthwhile? Here, you should look at the reputation of the outlet (e.g., the news media corporation, academic journal, social media content producer, or individual expert or witness). Do they have a history of truth telling? Or, maybe they only have a history of reporting information that already affirms your beliefs or discounts/ignores competing views. If you don’t know if the source has a history of disseminating credible information, then you need to execute the next moves to ascertain its reliability.

Investigate the Source

If you have encountered a source that you never have before and/or if you don’t know if it is reputable or not, then you need to do some research on the outlet and/or author. What is their expertise and agenda? For example, many non-profit policy organizations such as the Heartland Institute , Heritage Institute , Cato Institute , Americans for Tax Reform , and the Family Research Council receive millions of dollars in donations from tobacco, oil, and gas industries or conservative religious groups. As result, a great deal of their policy downplays the harms of smoking cigarettes, hydraulic fracturing (i.e., fracking), climate change, and/or attacks LGBTQ rights and families. Many people might believe these are reputable sources because they are .org sites instead of .com sites, but .org simply means that it is an organization—there is no obligation on the part of that organization to give better information due to its .org status. This is not to say you should never visit these sources. There might be a need to know what a problem is or why it hasn’t been solved yet, and going to sources that promulgate bad information is a way to trace how untrue, harmful, or hateful content can negatively affect decision-making about a variety of issues. However, sources that are biased because of politics, faith, money, advertisement, or personal relationships must be approached with caution. By figuring out not just what a source says, but why it says it and who benefits from its advocacy, you can be a better content producer and consumer for your community.

Find Trusted Coverage

Next, is their advocacy in line with other outlets and, if not, why? That is, you should go to websites that offer information on the same topic to see if there is broad consensus or disagreement about the topic. For example, maybe the source you are using is older than a more recent source, indicating that knowledge in this field has changed. Or, the author has a fringe or minority view within a field that has broad consensus about an issue. To be clear, we are not saying that information that is generally agreed upon is always correct. However, when there is broad agreement on a topic then it requires a greater burden of proof for those who advocate against the established position. For example, NASA reports that approximately 97 percent of scientists agree that climate change is occurring, is affected by human pollution, and will negatively affect people around the world. But, don’t just take NASA’s word for it— The Intergovernmental Panel on Climate Change , the United Nations , World Health Organization , and hundreds of other governmental, corporate, non-profit, and academic sources agree on these propositions. To disagree with this, a person would need to demonstrate climate change is not occurring, that if it is occurring humans aren’t the cause for it, and/or that climate change will not harm people— an extremely high burden of proof given the number of sources that agree these things will occur or are occurring. Extraordinary claims require extraordinary evidence and refuting generally agreed on propositions is considered an extraordinary claim. All-too-often, people promote misinformation or disinformation by claiming to have insider knowledge that “they” (i.e., Big Government , Big Pharma , the Illuminati , the Lizard People , etc.) don’t want you to have. This type of discourse is especially useful on U.S. Americans because, culturally, most of our media and history is shaped by the idea that brave truth-tellers, patriots, or morally clear-eyed individuals are often a lone voice against a throng of the evil and ignorant. However, it is important to remember that real-life decisions should be based on facts and facts are something that can and should be agreed to and recognized by the majority of experts on a given topic (no, your uncle posting bad memes information from FreedomEagle.net/ patriotsforcoal is not an expert!). Those who cannot meet this burden of evidence only use this cultural idea to hide the fact that they simply cannot meet the evidential burden of their position and do not want you to draw on other sources that might disagree with their analysis.

Trace the Original

Finding the original source of information is more and more important as it becomes easier to share content and information across the Internet and social media. For example, in response to a medical study, news outlets reported: “Silent, not deadly; how farts cure diseases” (Burnett, 2018), “Sniffing your partners’ farts could help ward off disease” (Sun, 2017), and “Scientists say sniffing farts could prevent cancer” (UPI, 2014). However, tracing their claims to the original study reveals a much different picture. The study (Le Trionnaire, 2014) showed how hydrogen sulfide, compound associated with (among other things) the disgusting smell of rotten eggs or human flatulence, may be delivered to the mitochondria of cells to as a way to fight disease and cancer. The study did not say farts cured disease or cancer or even that the compound hydrogen sulfide did; rather, the report made the more limited claim that the compound may be used as a tool in fighting disease and cancer and its efficacy is promising. Pictures, video clips, tweets, reactions, and even (as we see in this example) full medical studies can be condensed into clickbait titles that are meant to provoke anger, frustration, laughter, or sadness—because in the world of social media algorithms all of those emotions translate into engagement which means more advertisement dollars. You must be able to trace information to its original source and then evaluate whether the information that you have read is accurately reported and credible. Otherwise, you may find yourself sniffing farts for no reason!

It is important to remember that no one, single study, article, podcast, or YouTube video proves or disproves anything. Rather, it is only in reading laterally multiple sources or studies published over years that a clearer picture of credible information emerges. Using SIFT, you can begin to develop the skills that allow you to see information claims as part of a wider network of efforts moving from ignorance to knowledge. For example, the non-profit group Center for Scientific Integrity that tracks retracted academic articles (i.e., articles that have been published but later removed because of research misconduct or fabrication) shows how some scholars have abused their responsibilities as researchers. In one case, Yoshitaka Fuji, a Japanese researcher in anesthesiology and ophthalmology, was forced to retract 183 published papers (Stromberg, 2015)!

On one hand, it is chilling to know how long Fuji was able to elude detection. On the other hand, catching errors (whether intentionally made or not) is exactly why scholars engage in lateral reading. Researchers may review the findings of a study against other studies to see if their findings agree with past work or conduct the same tests to see if they get approximately the same result. If they don’t, then it raises questions about the surety of the previous study’s claims, inviting scrutiny and changing knowledge claims as more evidence supports or doesn’t the original study—which is ultimately how Fuji’s research was found to be fraudulent.

All of this is to say, there is no magic bullet, no one good type of source that will ensure that you have good information. It is a constant practice and one that encourages you to not take mental shortcuts. Working to make sure you are informed, demanding that your sources provide factual information, and informing others with high quality information are the only ways that all of us live in a healthy information ecosystem. As the old saying warns, “Garbage in, garbage out,” or, when you consume bad information, you’ll likely produce bad decisions or conclusions. So, don’t settle for garbage!

Reading Journal Articles

You’ve found a variety of sources, used SIFT to test them, and feel confident that they offer a clear picture of the side or sides of an issue. Great! But, as you begin trying to read the journal articles, you find them to be incredibly dense and difficult to get through. Don’t worry—this is a common problem experienced by novice researchers. We find that one of the challenges of reading research articles is that novice researchers try to read the entire article from start to finish to ascertain if it is worth using or vetting. We wish to be clear—not all journal articles follow the format guidelines we explain here. Some articles are opinion pieces, reviews of books, arguments with fellow researchers, or creative pieces that aren’t easily captured in the type of organization we outline here. Therefore, we implore you to go beyond the advice we give here and develop a wide set of tools for reading a variety of research articles.

However, we do believe this approach to reading articles a great place to start and can provide the foundation for being a good researcher. Therefore, we encourage you to follow this order of reading your articles as you begin researching so you can reduce your time searching for articles, increase your comprehension, and utilize the most valuable knowledge in the manuscript. As you develop as a researcher in your area of study, you will most likely need to develop new skills until you reach mastery in your subject.

Title/Abstract

The title of a research article will contain the major concepts, ideas, theories, method of analysis, or insights from the study. For example, the study “ Highlighting the intersectional experiences of students of color: A mixed methods examination of instructor (mis)behavior ” by Vallade et al. (2023) describes the research participants (i.e., students of color), major concepts (i.e., intersectional experiences and instructor (mis)behaviors), and research methodology (i.e., mix-methods or a combination of quantitative and qualitative research). You should also read the study’s abstract, which appears on the first page of the article. The abstract is usually a 100–300-word outline of the study’s purpose, relevant literature, research method/design, major findings, and implications. By reading the title/abstract, you can get a good idea on whether the article connects to the topic you are studying or not. If not, go onto the next article and read its title and abstract. If so, then you need to proceed to the next step.

Introduction

The introduction of the article is usually not notated or labeled as such. Rather, it is simply the first part of the article, which proceeds from the very start to the first major section heading of the article. The introduction of the article should detail the research purpose, which usually contains two elements. The first is the ‘practical’ issue or the actual challenge, issue, or topic the article responds to. This information lets the reader know what problems they will be able to solve or mitigate by finding out what the researchers found. The second, is the ‘theoretical’ issue, which details the academic questions or gaps that the study tries to address. This content shows the reader how the researchers are building on past scholarship in this area and justifying the need for the present study.

Literature Review

The final section you should read is the literature review. Sometimes the literature review is named ‘Literature Review,’ but often it is not explicitly named. Instead, it is understood that the first major section heading after the introduction is the beginning of the literature review. The purpose of the literature review is to provide a summarization of all the past research that has been conducted in the past about the topic. The literature review should also show how the current research is meaningfully building on that information and should end with the hypotheses or research questions that the study will address. Remember, you should rarely, if ever, cite work from the literature review. Rather, when you find any important information you find in this section, you should find the literature being cited in the reference section and go read that particular study or source.

The method section will describe who (e.g., the participants and their demographic information) or what (e.g., the documents, speeches, or content) they got data from. It will also detail what procedures were used to gather data (e.g., surveys or interviews) or texts (e.g., documents, speeches, or content). For example, in a statistical report, it will show what survey instruments were used and how reliable they have been in past studies as a way to justifying their use in the present study. Finally, the section will detail how the researchers analyzed the data in order to come up with new insights. This could be the author or author team’s explication of their statistical procedures used to test a hypothesis. The method section is important to examine because even if the results and discussion are important, if the method section shows a poorly designed research project, then those insights showed be read with extreme caution.

Results/ Discussion

Now you are going to skip everything between the introduction and the section labeled ‘Results’ or ‘Findings’ and ‘Discussion’ or ‘Implications’ in the article. Novice researchers often think that the whole research article is something that can be cited from. However, information in the introduction, literature review, or method sections is often a summary of past research or information on the topic. In other words, it a secondary source, since you are relying on the author of the present article to understand and convey the information from past studies to you. The information in the results section should be the statistical tests, interview excerpts, or other information that is produced through the application of the research method. The discussion section should summarize what the findings or results of the research article were as well as detail (or, discuss) the implications of the study for the production of knowledge on the topic. Much like the introduction, the discussion will most likely explain the ‘practical’ and ‘theoretical’ implications of the study. In other words, it will describe how the knowledge produced through the research should inform peoples’ actions as they try to address the problems the research responds to (practical) as well as make a case for how it extends or challenges the existing research in that area for future researchers to build on in their own work (theoretical). The information in the article that is new, or is a primary source, is the information in the results and discussion. Therefore, if you find something in the literature review that is helpful, important, or worth noting, you should go to the reference list, find the source, and read the original source so you can cite it in your own work. If you don’t, and you cite information from the literature review in your own work, this is a form of academic dishonesty because you never actually read the original source.

We admit, sometimes research writing is needlessly difficult to read. We remember the first time we read an article that stated, “Due to the established lacunae in the field…” and were intimidated by the word “lacunae.” What does it mean? How important is it? It sounds so daunting! Lacunae, however, just means “gaps” or “holes.” The author, in establishing that there are missing answers to questions that were important to their field of study, used a word that immediately caused consternation and confusion from their audience. This word choice is an example bad writing because it needlessly confuses their audience, which should always be avoided! However, sometimes, technical jargon is necessary. The difference between a vein or artery, mitochondrion or ribosomes, verb or adjective, or discourse and rhetoric are important distinctions within their respective fields of study.

Often, we find that novice researchers, when encountering a new or unfamiliar word, just pass over the word in their reading and don’t use dictionaries to look it up because they: A) aren’t motivated to; or B) they feel like doing so is an admission of ignorance. However, if you wish to be able to consume and vet knowledge from a source, you will need to be able to understand what is written and that burden, ultimately, falls on you (the reader) to do the work to figure it out. Passing over a word, whether due to laziness or anxiety, robs you of a chance to grow your knowledge on a subject and eliminates the possibility that you can use or refute the information in a meaningful way.

Verbal and In-Text Ways to Cite Sources

After you have found a wide range of sources on the topic, winnowed them down to the ones that are the most reliable and credible, and mined them for information regarding your topic, it is time to put them in your speech or writing. We find that citing information can be some of the most anxiety producing work that students do. Often, they report getting incomplete, conflicting, or erroneous information about citing sources. As a result, many students put little effort into their citation practices because they think, “I’m going to get it wrong anyway, so why try?”

Conversely, some students rely solely on computer apps, such as EasyBib , BibTex , or Bib I t Now to do their citations for them. Relying on apps doesn’t build your information literacy skills. Doing so means you never bothered to learn how to do it correctly since there was an app that you thought would do it for you and, therefore, you won’t be able to tell if the program is producing a correct citation or not. As we’ll see later, these programs often incorrectly cite work. In short, you need to learn how to properly cite materials and practice those skills.

We cannot stress enough that properly citing your sources is an incredibly important practice in your work. Not only does it ensure that you are sharing information with others in a responsible way by letting them know where you got your information from, it also increases your credibility with your audience because they recognize your effort to keep them fully informed. Citation guides provide standardized system for reporting your sources so that your listeners or readers know exactly how and where to find your sources. There are a variety of ways to cite your information for your audience, but in this chapter, we’ll focus on the two most common styles: the American Psychological Association (APA) style guide and the Modern Language Society (MLA) handbook.

Verbal Citation

When giving a presentation, you need to verbally cite your sources so your audience can ascertain the quality of your sources. Failing to do so can make your audience to doubt or disagree with the content of your speech even if your information is correct. To avoid this, you need to verbally cite your sources in a way that supports your work while not being overly cumbersome to your speech and interrupting your flow. We suggest you use three pieces of information every time you cite something verbally: Name of Source , Credibility Statement of Source , Year of Publication . Here are a few examples of what you might say:

Dr. McGeough, who is a leading researcher in ancient Greek rhetorical philosophy, argued in a 2023 research article that…

In 2022, the World Health Organization, an internationally renowned inter-governmental body that studies health and medicine, reported…

In a research study spanning from 2015 to 2020, the internationally recognized data scientists at the Pew Research Center tracked voting habits of various groups and found…

Do you see the Name of Source , Credibility Statement of Source , Year of Publication in each of the examples? Although you can report the information in a variety of ways, each contains the information. Typically, you don’t have to give more information than this because doing so makes your speech awkward and filled with a lot of extraneous information. If your audience wants more specific information about your sources, they can ask for your written citations. You should have a “References” (APA) or “Works Cited” (MLA) paper or (if using a slideshow app such as PowerPoint or Google Slides) on the final slide. In those case, make sure to write out the reference information based on our advice below.

In- T ext Citation

There are two primary ways that you can cite information in text, or in the body of your writing. The first is called summary or synopsis . Luckily, we cite and report information the same whether it is a summary or synopsis. Let’s take the following passage that we might find in an academic journal article (sometimes called a periodical ): “After surveying 200 participants, the study found that people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie.” Now, we’ll create a summary in both APA and MLA:

McGeough and Golsan (2023) discovered that people like dogs more than cats.

Researchers have discovered that people like dogs more than cats (McGeough & Golsan, 2023).

McGeough and Golsan discovered that people like dogs more than cats (1).

Researchers have discovered that people like dogs more than cats (McGeough and Golsan 1).

The sentences can be written either way, but both contain information that is specific to their citation style. Notice how in APA, the in-text citation shows the authors’ last names, the year of publication, and uses the ampersand symbol (“&”) whereas the authors last names, the page number the information was found on, and the word “and” was needed in MLA (we made up the year of publication and page number for the sake of the example). Also, notice how the summary focuses on one finding, even though the research found peoples’ preferences on three different things. If we had reported on all three findings, in our own words, then it would have been a synopsis. We can also write a direct quote if we cite it properly. For example:

Past research has found that “people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie” (McGeough & Golsan, 2023, p. 1).

Past research has found that “people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie” (McGeough and Golsan 1).

Note, that in APA, we have now added the page number to help a reader find the information that we are quoting whereas citation in MLA doesn’t change. In both cases, though, we use quotation marks to indicate that we are directly quoting material from a source. You must copy information from the source word-for-word if you are using a direct quotation.

Written References

Your references (APA) or works cited (MLA) pages are where you collect all of the information for your sources into one place. Doing this makes it easier for your reader to find the information you use in your writing. Let’s use the article, “Academic advising as teaching: Undergraduate student perceptions of advisor confirmation” and see how to cite it properly in your papers. First, let’s compare out how the citation appears on the article’s first page , Bib It Now , and proper APA :

Scott Titsworth, Joseph P. Mazer, Alan K. Goodboy, San Bolkan & Scott A. Myers (2015) Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning, Communication Education, 64:4, 385-418, DOI: 10.1080/03634523.2015.1041998

(Article’s first page)

Titsworth, S., Mazer, J. P., Goodboy, A. K., Bolkan, S., & Myers, S. A. (2015). Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning. Communication Education. Retrieved from https://www-tandfonline-com.proxy.lib.uni.edu/doi/full/10.1080/03634523.2015.1041998

(Bib It Now)

Titsworth, S., Mazer, J. P., Goodboy, A. K., Bolkan, S., & Myers, S. A. (2015). Two meta-analyses exploring the relationship between teacher clarity and student learning. Communication Education , 64 (4), 385-418. https://doi.org/10.1080/03634523.2015.1041998

Can you see the differences? The third citation is the correct way to cite it in APA. The differences you see are why it is so important to know how to cite information properly. If you just relied on the journal article or app, then your citation would be incorrect and you wouldn’t be informing your audience of your information in the standardized way. Let’s try it with MLA now:

Titsworth, Scott, et al. “Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning.” Communication Education, 9 June 2015, www-tandfonline-com.proxy.lib.uni.edu/doi/full/10.1080/03634523.2015.1041998.

Titsworth, Scott, et al. “Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning.” Communication Education , vol. 9, no. 4, 2015, pp. 385-418, https://doi.org/10.1080/03634523.2015.1041998 .

Again, can you spot the differences? The final example is the correct way to cite an article in MLA.

The examples we just gave are for journal articles, but there is a unique way to cite almost anything: tweets, textbooks, websites with authors, websites without authors, YouTube videos, and a whole lot more. There are thousands of books, blogs, online writing centers, and YouTube/TikTok videos on citation. We suggest you visit a reputable website that offers sample papers so you can compare your work to what is the correct, standard way of citing and formatting your paper. We recommend (and often use ourselves!) the Online Writing Lab (or OWL) website from Purdue University, which offers sample papers in APA and MLA .

As you look at the sample paper and your own, sing the children’s song from Sesame Stree t : “One of these things is not like the others/One of these things just doesn’t belong/Can you tell which thing is not like the others/By the time I finish my song?” That is, if your paper looks different than the sample paper’s formatting, in-text citation, or reference/works cited page, yours is most likely the one that is incorrect—fix it! When students turn in papers that do not adhere to proper formatting, then there are two primary explanations: either the student didn’t take the time/energy to do the work properly or the student cannot follow Sesame Street rules and make corrections to their paper based on comparing their work to a sample paper. Frankly, neither is a good look, which is why your professors (and audience) will get frustrated if you don’t take the time to properly reference your sources.

When you are trying to inform, persuade, or motivate your audience, you need to be able to communicate why you have come to the conclusions you have based on the evidence you have gathered. If you cannot explain why you believe something or if you believe something for poor reasons (e.g., “my family believes this,” “my friends all say this,” or “everyone knows this”), then you have not lived up to your responsibility to be a good, careful researcher. Being able to vet your evidence is the first step to not only demanding that you are an informed person, but that others around you live up to their responsibility to communicate in ways that are factually supported about important topics or problems you and your community may face.

Communication for College, Career, and Civic Life Copyright © by Ryan McGeough; C. Kyle Rudick; Danielle Dick McGeough; and Kathryn B. Golsan is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Table of Contents

What is media literacy, what are examples of media literacy, what is information literacy, what are examples of information literacy, the need for media literacy and information literacy in today's world, the importance of media and information literacy, what are the differences between media and information literacy, do you want to build a digital-ready business, what is media and information literacy.

We’re living in the Information Age, a time characterized by an overwhelming amount of content from many different media types, some of them not even having existed at the turn of the 20th century. That's why people today need to increase their media and information literacy.

But what exactly do media literacy and information entail? Are they different from social media literacy or digital media literacy? It appears that this topic can get confusing rather quickly!

That’s why we’re here today. This article explores media and information literacy, giving examples of each form and how they differ, and why they're important and needed.

Let’s begin with media literacy.

As we explore the media literacy meaning, it will sometimes seem that it’s interchangeable with the meaning of information literacy, but they are two different animals. The Aspen Media Literacy Institute came up with this definition in 1992:

“Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms.”

The term is typically used when discussing education and raising media-savvy children in the 21st century.

Medialiteracynow.org offers us an expanded definition more appropriate for today’s media-saturated environment. Media literacy is the ability to:

• Decode media messages (including the systems in which they exist).
• Assess the influence of those messages on thoughts, feelings, and behaviors.
• Create media thoughtfully and conscientiously.

Additionally, media literacy encompasses ten vital skills:

• Identifying fake news: This skill involves reading past the headlines, checking the author’s credentials and the date of the news, finding corroborating sources, and identifying biases
• Using multiple sources: This skill involves checking other sources for the same news story
• Gauging tone and language: This skill entails developing an ear for credible language
• Questioning numbers and figures: Numbers need to be scrutinized as much as words do. Where did they come from? How did people arrive at the figures?
• Understanding images and their effect on the brain: We are a visually oriented species, and we need to teach people how powerful media images can be
• Cultivating multimedia skills: Media comes in many forms today, and we need to be well-versed in as many of them as possible
• Recognizing bias: This skill includes confirmation bias, which involves only looking at sources that confirm the views you already have
• Shaping media ourselves: This skill covers creating rules of engagement and other standards and enforcing them
• Curating information: So much information, so little time! This skill covers effectively filtering, choosing, organizing, saving, and using information gained from the media
• Becoming responsible media creators: This skill promotes the creation of relevant, accurate information

Put simply, media literacy is the ability for people to evaluate and analyze messages conveyed through today's media critically and how they impact us.

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Here are examples of the kinds of media that people today should cultivate literacy in, to one degree or another:

• Video games
• Photographs
• YouTube videos
• News-related websites
• Social media
• Magazines and newspapers

The American Library Association defines information literacy as “…a set of abilities requiring individuals to 'recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.'"

Information literacy requires that people today develop the following skills:

• Awareness of how to engage with today’s digital world
• Finding meaning in the information you discover
• Articulating the kinds of information you need
• Using information ethically
• Understanding the role we can play in communicating in the context of our professions
• Evaluating information in terms of credibility and authority

Additionally, we can identify five components of information literacy:

• Define: Identify the need, question, or problem
• Find: Locate, access, and retrieve the information from whatever sources are necessary
• Evaluate: Assess the information’s credibility. Is it reliable and relevant to your situation?
• Organize: When we look for information, we are often inundated with material. It needs to be organized and compiled
• Communicate: Communicate your newfound information to the appropriate audience in a clear, ethical, and legal manner

This Venn diagram, courtesy of Madison College Libraries , shows the position of information literacy in relation to other forms of literacy. Note the overlap with media literacy!

Here are some examples of information literacy skills:

• Communication : Receiving and relating different types of information, further divided into:
• Critical Thinking:  Evaluating facts to fully understand an issue, problem, or topic and create an effective solution
• Computer Technology: Using computers/the Internet to find the information and determine its validity
• Research: Gathering, analyzing, and interpreting information related to a given topic. This skill is further divided into:
• Attention to detail
• Note-taking
• Problem-solving
• Time management

Look at how life was in the 1920s. Then, people acquired information through just four forms of media: newspapers, magazines, movies, and radio. Perhaps that's what folks mean when they say that life was simpler back in "the old days"!

Push the clock ahead an entire century, and the average person in the 2020s has a dizzying array of media sources. Not only do we still have printed media and radio, but that’s also now supplemented by television, videos, podcasts, blogs, specialized websites, text messages, blogs, vlogs, and the 24-hour news cycle.

Furthermore, for good or bad, technology has advanced to such a point that anyone can create content. All that people need is a laptop, tablet, or mobile phone and some means of recording and presenting their thoughts. Unfortunately, not everyone pays attention to accuracy or ethics. However, thanks to the community-building power of the Internet and social media , like-minded people can now gather and organize into groups. It doesn’t matter if their ideas are grossly misguided or outright wrong; when people collect themselves into an organized unit, it implies that they may have a valid point.

Consequently, today’s technological advances have created an environment where we are inundated on all sides by information, both false and true, 24 hours a day. That’s why we need media and information literacy more than ever today. There’s too much to process today, and we not only have to absorb it all, but we must sift through it all to find what’s true and what’s garbage.

John Adams, the second President of the United States, once said, “Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence." Put another way, as much as we might want to believe otherwise, we can't change reality.

Unfortunately, too many people out there want to do just that. Whether it’s a political position, a belief in the efficacy of vaccines, the existence of conditions such as global warming, or even the state of reality as we know it, there are people on the fringe who will outright deny facts because that information doesn’t jibe with their opinions. What makes this whole situation more frustrating and scarier is that in many cases, we can prove the validity and accuracy of the information.

But that doesn’t matter to some people, who willfully ignore or rationalize specific facts because they don’t like them. And thanks to the Internet and related media, they have the means of expressing these poisonous ideas to impressionable people, misleading them.

That's why we need to ensure that everyone, especially children, becomes proficient with media and information. For example, how many people have thought that a global pandemic was fake news, then got sick and passed away?

Whether we're talking about people's personal lives or a corporation's marketing strategy, it's crucial to have the skills to navigate through the wealth of information out there. Both media and information literacy are essential for all aspects of life, whether personal or professional.

There is one massive difference between media and information literacy. Information literacy describes identifying a need for information and then locating, evaluating, and using the data effectively to solve a problem. On the other hand, media literacy is the ability to access, evaluate, change, and produce media in many different forms.

Information literacy is more related to library science, while media literacy relates more to media content, industry, and social effects. In addition, information literacy covers where to find and evaluate information and how to use it, while media literacy covers how it works and produces its different forms.

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Media Literacy, Essay Example

Pages: 3

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Introduction

Media literacy is a complex issue that requires further investigation and evaluation in the modern era. It is important to identify the resources that are required to effectively adapt to a media-filled culture, whereby there are significant opportunities to achieve growth and change in the context of new ideas for growth and maturity for the average viewer/reader. It is known that “Interactivity as a core factor in multimedia is in some ways closely related to performance and can enable the viewer/reader/user to participate directly in the construction of meaning” (Daley 36). This quote is inspiring because it requires individuals to truly connect with the media on several levels that will have an instrumental impact on personal growth and the ability to be informative on many levels. The media saturates society through Facebook, Twitter, 24-hour news channels, and traditional forms such as magazines newspapers. Therefore, it is essential to identify a personal strategy that enables the reader/viewer to decipher through the hundreds if not thousands of messages that the media delivers on a daily basis so that individuals are better prepared to manage their own degree of literacy effectively.

For a website such as CNN.com, there appears to be a clash of sorts between that which is truly newsworthy and important to the lives of many people and that which might be deemed sensationalism to grab readers’ attention and an increased number of views, as well as ratings. This is a complex situation because the network and its accompanying website strive to remain competitive with the needs of its readers/viewers, while also requiring other factors to be considered that might improve their ability to decipher through the messages and to identify those which are most meaningful and appropriate within their lives. The homepage of the CNN website typically has an emerging or news-worthy story that is designed to grab the reader’s attention and to facilitate a response from the reader, perhaps a visceral reaction. This is part of the appeal of online news, as it attempts to draw viewers’ attention to what the website deems as newsworthy and of value to the reader. Although this is not always the case, the website achieves it key objective by attracting the reader enough to at least read the headlines and perhaps read some of the other stories that are listed on the homepage. Nonetheless, it is likely that many viewers will barely scratch the surface of an article because they lose interest or do not understand the backstory regarding the topic to keep reading. This is a key component of the high level of media illiteracy that exists in the modern era and that supports the development of new strategies to encourage readers to become less media illiterate and to improve their literacy regarding issues that generate much attention and focus from the masses.

There are critical factors associated with media literacy that require further consideration and evaluation, such as the tools that support the growth of individuals as they learn how to weave through the messages that they receive online, on television, and in print. Media literacy is more than merely reading stories, as it is about taking these stories in, forming opinions, developing a passion for a topic or an idea, and forming a bond with others who might share or contrast with these views (Media Literacy Project). In this context, it is important to identify the resources that are required to develop a strategy that supports media literacy on a much larger level that will impact society and its people as they develop a higher level of intelligence and/or acceptance of the ideas set forth within a given story or headline.

Overcoming media illiteracy requires the development of new strategies for individuals to take ideas that they read on a website such as CNN.com and to make them their own and perhaps apply them to their own lives in one or more ways. This is how media literacy works, as it enables individuals to transition from simply reading news stories online towards adapting them to their own lives in one way or another. This process engages readers and enables them to recognize the importance of improving their own level of literacy through these opportunities. It is imperative to recognize the value of media literacy as it applies to the human condition in the modern era, particularly as individuals have become increasingly dependent on the news as a part of their daily routines. This process supports and engages readers/viewers in the context of many different situations that enable them to cross over into a world where they have a better understanding of the media and how it impacts their lives in different ways.

Media literacy is a complex and ongoing phenomenon that has a unique impact on the lives of individuals. Many websites influence how people interpret the news, such as CNN.com, as they only tend to scratch the surface of news without any real opportunity to formulate opinions regarding the topics that are within. Therefore, it is important to identify some of the issues that are common in these stories and to recognize the importance of developing new approaches to stories that will have a positive impact on the response from readers/viewers. Media literacy is an ongoing process that requires the full attention and focus of individuals in order to accomplish the desired goals and objectives, while also considering the value of developing new perspectives that will encourage readers to take greater steps towards formulating their own opinions regarding stories and topics that may impact their own lives on many levels.

Works Cited

CNN.com. 11 May 2014: http://www.cnn.com/

Daley, Elizabeth. “Expanding the concept of literacy.” Educause, 11 May 2014: https://net.educause.edu/ir/library/pdf/erm0322.pdf

Media Literacy Project. “What is media literacy?” 11 May 2014: http://medialiteracyproject.org/learn/media-literacy

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