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25 Product Manager Cover Letter Samples & Guide for 2024

• Product Manager Cover Letter
• Product Manager Cover Letters by Experience
• Product Manager Cover Letters by Role
• Writing Your Product Manager Cover Letter
• Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

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Block Format

Why this cover letter works

• Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
• To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
• Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Director of Product Management Cover Letter Example

• Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

• The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

• If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
• Connect with the company right away by  showing  your interest instead of stating it.
• Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

• Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

• In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

• Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

• And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

• Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

• After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

• Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

• Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

• Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

• Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

• As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

• However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

• Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

• Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

• Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

• Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

• For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

• If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

• A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

• Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

• Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
• Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

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The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

• For instance, what product life cycles have you overseen that relate to the job description?
• Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

• Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
• Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
• Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

• Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

• Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

• Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

• Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

• Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

• Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

• Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

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Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Product Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Product Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Product Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Product Manager Cover Letter
• The Best Skills To Include On A Product Manager Cover Letter

How To Address A Product Manager Cover Letter

• 3 Product Manager Cover Letter Examples

The 8 Best Product Manager Cover Letter Templates

• 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Product Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Product Manager?

Employers love to see candidates who possess strategic thinking, who use a customer-centric approach, and who have excellent communication skills.

Product Manager roles also tend to require collaboration across different functions, analytical capabilities, adaptability, and leadership. Finally, the best candidates will likely have project management expertise, technical knowledge, and industry experience.

A successful product manager must balance these qualities to ensure the success of a product at every stage of its lifecycle.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Product Manager cover letter:

• Address your letter: Begin your letter by addressing the hiring manager or team and stating the specific product manager job you are interested in. This shows that you have taken the time to customize your letter.
• Demonstrate your knowledge of the company: Clearly articulate your understanding of the company's products and market, demonstrating how your skills align with their needs.
• Showcase relevant skills and experiences: Highlight concrete examples of your past achievements, emphasizing your impact on product development, launch, or improvement. Don't forget to mention your ability to collaborate cross-functionally with engineering, marketing, sales, and other departments.
• Tailor your cover letter for the job description: Address the specific requirements listed in the job description, emphasizing how your experience makes you an ideal fit.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the most relevant information.
• End with a call to action: Conclude with a strong call to action, expressing enthusiasm for the opportunity and inviting further discussion about how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Product Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Product Manager Keywords

The first is to leverage our list of the best keywords and skills for a Product Manager cover letter.

These keywords were selected from an analysis of  real Product Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Development
• Engineering
• Cross-Functional
• User Experience
• Organization
• Collaboration

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Product Manager cover letter
• Open a copy of your target Product Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Product Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Product Manager roles:

Product Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Product Management experience. Here is what an example of their cover letter might look like:

Product Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from education into product management. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Product Manager Cover Letter Example #3: Going Back to a Product Management Role After a Career Gap

Our third example highlights a candidate with Product Management experience who has a gap in employment. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Product Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Product Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing User Engagement.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The increase in user acquisition and retention rates
• The measures you took to drop operational costs
• The customer satisfaction and NPS rates you helped increased
• The successful product launches you led

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Product Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Product Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Product Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

Become a Certified Product Manager

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

• Work on projects in a collaborative setting
• Take advantage of our flexible plans and community
• Get access to experts, templates, and exclusive events

Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

Become a Certified Data Product Manager. The Data Product Manager Certification Course solves the core need of a PM by helping them gain data fluency.

Become a Certified Product Owner. Our Product Owner Certification Program equips you with the strategies, frameworks, techniques, and skills needed to tackle the challenges of one of the most in-demand roles in the tech industry head-on and come out on top.

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Product Manager Cover Letter Example

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Start your Product Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role and company. Highlight your key achievements and how your skills align with the job description. For example, "Dear [Hiring Manager's Name], I am currently a Product Manager at [Current Company], where I have successfully launched three products in the past year, resulting in a 20% increase in revenue. I am excited about the opportunity to bring my unique blend of technical expertise and leadership skills to [Company Name] as a Product Manager." This approach shows that you've done your research, you're enthusiastic about the role, and you have a proven track record of success.

The best way for Product Managers to end a cover letter is by summarizing their interest in the role and the unique value they bring. They should reiterate their key skills, experiences, or achievements that align with the job requirements. It's also important to express enthusiasm for the opportunity and the company's mission or products. A call to action, such as a request for an interview or a discussion, can also be included. For example, "I am excited about the possibility of bringing my unique blend of product management skills and experience to your team and would love the opportunity to further discuss how I can contribute to your company's success." This approach leaves a strong, positive impression and shows initiative.

Product Managers should include the following elements in their cover letter: 1. Introduction: Start with a brief introduction about yourself and your current role. Mention the position you are applying for and where you found the job listing. 2. Relevant Experience: Highlight your relevant experience in product management. Discuss the products you have managed, the teams you have led, and the success you have achieved. Use specific examples and numbers to illustrate your achievements. 3. Skills and Expertise: Discuss the skills and expertise that make you a good fit for the role. This could include technical skills, leadership abilities, knowledge of product lifecycle management, ability to conduct market research, and understanding of user experience design. 4. Understanding of the Company's Product: Show that you have researched the company and understand its products. Discuss how your skills and experience can benefit the company's product development process. 5. Problem-Solving Abilities: Product management often involves solving complex problems. Provide examples of how you have used your problem-solving skills in previous roles. 6. Enthusiasm for the Role: Express your enthusiasm for the role and the company. Explain why you are interested in the position and how it aligns with your career goals. 7. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your eagerness to discuss your qualifications further in an interview. Remember, the cover letter should not just repeat your resume. It should provide additional insights into your skills and experiences, and show why you would be a great fit for the role.

Related Cover Letters for Product Manager

Related resumes for product manager, try our ai cover letter generator.

26 Professional Product Manager Cover Letter Examples for 2024

Your product manager cover letter must prominently display your analytical prowess. It's vital to articulate how you've transformed data into actionable strategies. Demonstrate your leadership capabilities with clear examples. Employers seek a product manager who can guide cross-functional teams to success.

All cover letter examples in this guide

Product Manager Intern

Senior Product Manager

Junior Product Manager

Entry-Level Product Manager

Google Product Manager

Amazon Product Manager

Agile Product Manager

AI Product Manager

Api Product Manager

Assistant Product Manager

Associate Product Manager

B2B Product Manager

Creative Product Manager

Data Product Manager

Digital Product Manager

Ecommerce Product Manager

Growth Product Manager

Healthcare Product Manager

IT Product Manager

Principal Product Manager

SaaS Product Manager

Software Product Manager

Tech Product Manager

Technical Product Manager

Chief Product Officer

Cover letter guide.

Product Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Manager Cover Letter

Key Takeaways

By Experience

Crafting the perfect Product Manager cover letter can be a stumbling block, especially after you've hit "apply" only to find out a cover letter is required. It's not just about echoing your resume. Instead, zoom in on your crowning professional achievement and weave a compelling narrative. Keep it crisp, dodge the clichés for authenticity, and remember, brevity is key—stick to one page that leaves them wanting more. Let's unlock the secrets to a standout cover letter together.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your product manager cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your product manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your product manager cover letter by uploading your resume.

If the product manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Product Manager resume guide and example
• Program Coordinator cover letter example
• Technical Project Manager cover letter example
• SAP Project Manager cover letter example
• Agile Program Manager cover letter example
• Project Controls Manager cover letter example
• Junior Project Manager cover letter example
• Associate Product Manager cover letter example
• SaaS Product Manager cover letter example
• Public Health Program Manager cover letter example
• Technical Program Manager cover letter example

Product Manager cover letter example

Luna Thomas

San Francisco, California

+1-(234)-555-1234

[email protected]

• Demonstrating relevant past successes, such as the launch of a new product and its subsequent market penetration increase, to showcase results-driven capabilities and industry-specific experience.
• Highlighting leadership skills and collaborative teamwork by managing a diverse group, ensuring timely and cost-effective project delivery, which is critical for a Product Manager role.
• Emphasizing customer-centric approach by mentioning the enhancement in customer satisfaction, which aligns with prioritizing user experience—a key aspect of Product Management.
• Expressing alignment with the company's values and mission, creating a personal connection and showing the candidate's interest in not only the role but also the company's ethos.

Five tips on formatting your product manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your product manager cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your product manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your product manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your product manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your product manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a product manager cover letter

• Header: This includes the candidate's contact information, date, and the recruiter's details, laying the foundation for a professional and well-formatted cover letter specific to the product management field.
• Greeting: A personalized greeting shows attention to detail and effort in addressing the appropriate hiring manager or team, demonstrating the interpersonal skills vital in product management.
• Introduction: This should capture the recruiter's attention by concisely stating the candidate's interest in the product manager position and highlighting their relevant experience or passion for the product.
• Body: With a focus on previous product management successes, this section should outline key achievements using metrics and examples, reflecting one’s ability to make data-driven decisions and lead cross-functional teams effectively.
• Closing: The candidate reiterates their enthusiasm for the role, mentions the potential for contributing to the company’s product vision, and thanks the recruiter, showing professionalism and a forward-thinking mindset characteristic of a skilled product manager.

Key qualities recruiters search for in a candidate’s cover letter

• Demonstrated experience in leading cross-functional teams: Effective product managers must collaborate with various teams such as engineering, design, sales, and marketing to ensure product success.
• Strong analytical skills: Product managers analyze market trends, user feedback, and performance data to inform product strategy and decision-making.
• Excellent communication and interpersonal skills: They must clearly articulate product vision, features, and priorities to stakeholders at all levels, as well as listen to and incorporate feedback constructively.
• A track record of successful product launches: Recruiters look for practical experience in bringing products to market and managing the product lifecycle from ideation to release and beyond.
• User-centric mindset: Product managers prioritize the user experience and advocate for the needs of the customer in the product design and improvement process.
• Technical expertise relevant to the product: While not always required, having a technical background or understanding can help in working closely with development teams and making informed decisions on technical issues.

What matters most when tailoring your product manager cover letter salutation

Your product manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your product manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [First Name Last Name],
• Dear [Job Title],
• Dear [Company Name] Team,
• Dear Selection Committee,
• Dear [Department Name] Hiring Team,

How to start your product manager cover letter introduction

The opening paragraph of your product manager cover letter can seem like a real enigma.

Where do you start writing ?

In your product manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

The middle or body of your product manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your product manager cover letter, it's time to get down to business .

Hear us out, the body of your product manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or product manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

A sincere and original way to end your product manager cover letter

When writing their product manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner .

Write about:

• how you see yourself growing in the role/organization;
• the benefits you would bring about (you'd impress even more with tangible metrics);
• the next steps in the process (provide your availability for interviews).

Is it beneficial to mention that you have no experience in your product manager cover letter?

Lacking professional experience isn't the end of the world for your product manager cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Writing your product manager cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual product manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your product manager cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your product manager cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your product manager cover letter like any good story - with a promise for greatness or follow-up for an interview.

Product Manager cover letter examples

Explore additional product manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Cover Letters

• Product Manager Cover Letter

By Thinkful

So you’ve finished your degree and earned a little on-the-job experience through an entry-level position. You’re now skilled enough to apply for a product management position with a company you’ve had your eye on. Your resume is up to date with all of your hard-earned skills and knowledge around product planning, verification, pricing, and forecasting, and you’re well-acquainted with the technical fundamentals.

But there’s something missing: the perfect cover letter.

We’re going to walk you through how to write a cover letter that stands out for all the right reasons, so you’re in the running for that high-dollar product management position.

Which Tech Career is Right for You?

Ready to change your career and join the world’s next workforce? At Thinkful, we’ve got your back with various tech programs to get you equipped with in-demand skills.

Why Do I Need a Product Manager Cover Letter?

Landing a product manager role with a reputable company can be tough—a well-structured resume may not be enough to secure an interview. That’s where your cover letter comes in. A great cover letter gives your prospective employer insight into your approach to life and work, as well as your general attitude to learning. It gives you a chance to frame your knowledge and skills in a way that highlights the value you could add to the company. A cover letter is where you can present a professional narrative that a resume or CV may not communicate.

How Do I Write a Product Manager Cover Letter?

If you’re stuck on how to write a cover letter in terms of style and content, fear not—you’ve come to the right place. This article will show you how to write a cover letter that’s tailored specifically to the position of product manager. First, let’s take a quick look at the key differences between a cover letter and a resume.

Cover Letter:

• A self-introduction briefly describing who you are, the role you’re applying for, and why you’re an ideal candidate for the position.
• Typically consists of three to four paragraphs, and should be written in a friendly tone.
• A document providing a detailed overview of your professional background, skills, qualifications, and other relevant information.
• Usually includes bullet points highlighting relevant experience and educational qualifications.

How Should a Product Manager Cover Letter Sound?

It’s important to use the right tone in your cover letter. You want to establish a friendly yet professional voice that emphasizes your enthusiasm for the role and engages the reader’s attention enough that they want to finish your letter and move onto your resume. Your letter should be relatively formal and consistent in style; it should showcase your grasp of language and your ability to express yourself persuasively.

Below are a few tips to keep in mind as you draft your product manager cover letter:

• Jot down all the key points you want to include before you begin to write the letter.
• Start by describing what interests you about the company and the position.
• Discuss your interest in product management and give a brief outline of qualifications.
• Describe your experience and and perhaps the latest product you have managed, emphasizing how your experience has strengthened your skills.
• Finally, provide a convincing statement about your skills and why you think the company should hire you.
• Each paragraph should contain a distinct point but also make a cohesive connection with the next, so it flows and makes sense to the reader.
• Don’t repeat points or your perspective employer may give up reading early.
• Keep an eye on the length of the letter—if it’s too short or too long, you’ll lose the the reader’s attention quickly.
• The ideal length is three to four short paragraphs, each with different content.
• Once you’ve finished drafting, be sure to review your letter, looking out for spelling mistakes and grammatical errors.

What Should a Product Manager Cover Letter Include?

The most important thing to get across in your letter is why you believe you’re suited to the role. In order to do this, you have to structure your cover letter in a cohesive manner. Your product manager cover letter should:

State what interested you in the role and what specific skills you’ll bring to it.

Mention your highest educational qualification and the duration of your experience. For example: “I hold a Certificate of Product Management from X and bring over four years’ experience in the field” .

Describe your most recent work achievement. For example: “I have recently managed the launch of product A and B”. This provides the employer with a concrete example of your achievements.

Explain how your skills and experience will allow you to excel in this position. For example: “My engineering and management degree has provided me with an exceptional grasp of the technical aspects of the role, an eye for detail at every level, and the ability to envision the future of a product. I don’t confine myself to being solely a product manager, but also consider myself a leader in promotional campaigns” .

Showcase your knowledge of the company and your excitement to work with it. This is important because you need to demonstrate that you’ve thought about what you can bring to the company, not just why it’d be great for you.

Show that you don’t shy away from taking risks, and your experience has helped you to develop your risk management skills.

What Should a Product Manager Cover Letter NOT Include?

Remember to keep your letter succinct and to the point, with no repetition of key points. Your product manager cover letter should NOT include:

• Unnecessary details about your passions and hobbies that aren’t directly related to product management.
• Long descriptive words or complicated terms to demonstrate your knowledge.
• Unflattering remarks about your current or previous employer. This is likely to raise a red flag to a potential recruiter and indicate performance management issues.

Example of a Great Product Manager Cover Letter

To give you a clearer picture of how to structure your product manager cover letter, below is a sample.

Dear Mr. Z,

I am writing to apply for the position of product manager at Klara. With more than three years’ experience working as a product manager for numerous tech companies, I believe I’d be a good fit for this position and am confident I can implement my extensive knowledge and skillset for the benefit of the company.

I finished my MBA after completing chemical engineering and immediately joined Zen, where I have been responsible for managing a dynamic product line while coordinating and connecting appropriate teams to ensure a smooth product development workflow.

Some of my duties at Zen included:

• Interacting with multiple stakeholders
• Developing a roadmap for product development
• Analyzing potential partner relationships for the product

I am highly adept at ensuring the buy-in of stakeholders and aiding in team collaboration. Throughout my current tenure, I was able to successfully launch ten products, which were created by several cross-functional global teams. This experience has helped me to gain a more sophisticated insight into customer motivation.

I also have a background in Agile methodology and have worked as a Scrum Master for a number of software projects before working as product management lead. I have used my experience to establish new development protocols that align with the latest requirements.

I am hopeful that my strengths, knowledge and experience will be of benefit to your company, and I look forward to discussing this further with you in person. Thank you for your time and consideration.

Best regards, Titas

How to Begin a Career in Product Management

According to the U.S. Bureau of Labor Statistics, product manager positions are likely to grow 10% by 2026. Product management brings together multiple disciplines and involves working with people across different functions, including engineering, user design, marketing, finance and budgeting. If you’re wondering who should pursue a product management career —the answer is there’s no one single background that’s the perfect fit for product management, and you don’t need to be an expert in every area. You just need to know which experts to call on.

Many product managers start out as engineers, have completed a bachelor’s degree in business, or may even have an MBA. If you’re interested in adapting your skills to the field of product management, Thinkful’s online Product Management Course teaches you how to manage product lifecycles, in a flexible format with the security of a career guarantee when you graduate. You can start today and sign up for immediate access to course materials, one-on-one mentorship, and career guidance. Your first 15 days are free and any work done during this time counts towards your graduation if you choose to enroll at the end of the 15 day period. Time to break into the tech industry in the exciting field of product management.

• What is Product Management?
• What Does a Product Manager Do?
• Product Manager Salary
• Product Manager Skills
• Become a Product Manager
• Product Management Bootcamps
• Product Management Certificates
• Product Management Courses
• Product Management Schools
• Product Management Training Programs
• Product Management Blogs
• Product Management Books
• Product Management Tools
• Product Management vs Product Marketing
• Product Manager vs Project Manager
• Product Manager vs Product Owner
• Product Manager vs Program Manager
• Product Manager Entry Level Jobs
• Product Manager Interview Questions
• Product Manager Job Search
• Product Manager Resume

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Product Manager Cover Letter Samples & Examples That Worked in 2024

How to write a strong product manager cover letter that wins jobs

Product managers are responsible for getting the inside scoop on what customers want and how products can be developed to meet these customer needs. To earn a position as a product manager, you need a well-written cover letter that convinces employers you are the best fit for the job.

In this guide, we will teach you 5 key steps for writing a strong product manager cover letter. Keep reading to learn all about:

• How to craft a powerful header & headline as a product manager
• Why to tailor the content of your product manager cover letter
• What to say in your product manager cover letter introduction
• Ways to effectively describe your skills & accomplishments as a product manager
• How to conclude your product manager cover letter persuasively

1. How to craft a powerful header & headline as a product manager

A cover letter header and headline serve an essential purpose in any cover letter by giving the document much-needed structure and visual flow.

Your cover letter header comes first, typically placed either centered or in the top left of the page. In this header, you need to include information such as:

• Your name and professional title
• Your professional contact information
• The name & department of the company you are applying to
• The address of the company

Here is an example of a well-formatted product manager header

Joe King , Product Manager

(123) 456-7890 | [email protected] | linkedin.com/in/joe-king

To: Miller Production, Inc. Product Development Department 1234 Street Address Washington, D.C. 20005

Following your header is your cover letter headline , a brief title statement that helps catch the eye of an employer. In this headline, include a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise to the employer that the letter is for them specifically.

Here is an example of a well-written product manager cover letter headline, followed by a quick breakdown of its main components

My Successful 3-Step Approach to Product Management & How It Will Benefit Your Business

Trigger Word/Number: 3-Step Approach Keyword: Product Management Adjective/Verb: Successful, Benefit Promise: Your Business

Still looking for a job?  These 100+ resources will tell you everything you need to get hired fast.

2. Why to tailor the content of your product manager cover letter

Anytime you write a product manager cover letter, you should always tailor the content of that letter for the specific employer and job you are applying to.

By doing so, you show the employer that you have put a great level of effort into your application and also that you have excellent attention to detail.

Tailoring a cover letter requires you to thoroughly research the company beforehand, looking for key details such as:

• The company’s values and workplace culture
• The company’s current goals and projects
• The staff member at the company responsible for hiring managers

This last detail will help you to create a personalized greeting that addresses the specific staff member by name, indicating immediately that the letter has been tailored.

Here are 3 examples of personalized cover letter greetings

Dear Department Head Jane Doe,

• Dear Ms. Jane Doe,
• Dear Ms. Jane Doe & the Product Development Team,

Pro Tip: Honorifics like Mr., Mrs., and Ms. are extremely important to get right on your cover letter. If you are unsure of the correct honorific for a specific person, opt for using their professional title instead.

Find out your resume score!

3. What to say in your product manager cover letter introduction

Your cover letter follows your headline and personalized greeting, playing a vital role in hooking the employer’s attention and encouraging them to continue reading .

To write an effective product manager introduction, make sure to include:

• A concise summary of your professional history
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Pro Tip: If you do not have a mutual acquaintance to name, try using LinkedIn or other professional networking sites to connect with current employees and associates of the companies you are most interested in. This can help you gain better insights into what a company is looking for, as well as gain a few new professional acquaintances.

Here is an example of an effective product manager cover letter introduction

I am a product manager with 9+ years of experience overseeing high-level product development and fostering strong shareholder relationships. As your company is a leader in the product development industry, I am thrilled by the opportunity to potentially join your team. My former colleague and friend, Mr. John Smith, is a project manager at your company and strongly recommended I apply for this position.

4. Ways to effectively describe your skills & accomplishments as a product manager

After you have successfully written your product manager introduction, your next step is to write the body paragraphs of your cover letter. A strong product manager cover letter will contain between 2 to 4 body paragraphs that offer key insights into your most relevant skills and accomplishments.

As you write these paragraphs, make sure the information you include is highly specific and contextual. Don’t just plainly state what skills you possess — describe how you have honed these skills and how you apply them in the workplace.

When describing accomplishments, use quantifiable data and details whenever possible. This will help you show the employer the tangible value you have to offer.

Here are 6 examples of product manager skills to describe in your cover letter

• Market trend analysis
• Customer surveying techniques
• Developing product development roadmaps
• Building relationships with stakeholders
• Creative problem-solving
• Defining product vision and objectives

Here is an example of how to describe an accomplishment in a cover letter

As a product manager at [Former Employer], I closely monitored market trends to help determine the best features to add to software and identify the optimal times to release these features. My market research resulted in a 45% increase in customer satisfaction with feature releases and a 30% increase in overall user retention.

5. How to conclude your product manager cover letter persuasively

The final step to writing an excellent product manager cover letter is to create a persuasive conclusion. This conclusion needs to encourage the employer to contact you promptly and give clear instructions on how to best contact you.

The closing statement of your product manager cover letter should include:

• How and when you can be contacted
• When you intend to follow up
• A formal sign-off

Here is an example of a strong closing statement from a product manager cover letter

As your new product manager, I am certain I can increase the satisfaction of both your customers and shareholders. I would love to meet directly within the next week and am available any weekday from 8 a.m. to 5 p.m. The best way to reach me is at (123) 456-7890. If I have not heard back by next Monday, I plan to reach out at that time.

Warm Regards,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume,  this article will tell you everything about the key differences between the two .

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

All management cover letter examples

• Executive Manager
• Project Manager
• Risk Manager
• Strategic Manager

All product manager cover letter examples

Related product manager resume examples

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14 product manager cover letters.

Approved by real hiring managers, these Product Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Product Manager
• Senior Product Manager
• Associate Product Manager
• Senior Product Manager - Growth
• Alternative introductions for your cover letter
• Product Manager resume examples

Product Manager Cover Letter Example

Why this cover letter works in 2024, impactful accomplishment.

This cover letter quickly establishes the candidate's ability to deliver results by sharing a specific accomplishment that demonstrates their skills as a Product Manager. It's important to include quantifiable results to make your achievements stand out.

Process Improvement

By sharing the Agile process implementation, the candidate showcases their ability to improve efficiency in product development. This is a valuable skill to highlight, as it demonstrates an understanding of the importance of time-to-market in a competitive industry.

Passion for the Industry

The candidate's excitement about working on products with global impact shows genuine passion for the role and the company. This helps the hiring manager see that the candidate truly cares about the position and is not just applying to any company.

Conversational Closing

Ending the cover letter with a conversational closing, like a thank you, keeps the tone friendly and approachable. It's a simple yet effective way to express gratitude and leave a positive impression on the reader.

Personal Connection to the Company

By sharing your personal connection to the company - in this case, fond childhood memories associated with Nintendo, you are showing a genuine passion for the brand. This isn't just another job for you, it's a chance to contribute to something you care about, which can be a powerful motivator.

Highlight Quantifiable Achievements

You'll do well to point out your track record of success. The fact you led a project that increased user engagement by 30% in just three months? That's not just impressive, it's concrete proof of your ability to deliver. Show them you're not just about big ideas, but also about results. Remember, numbers speak louder than words.

Showcase Leadership Skills

Leading a cross-functional team to significantly improve a system? That's pretty impressive. It's not just about the technical stuff, it's about your ability to manage and inspire a team to achieve a common goal. Employers love leaders who can deliver, so don't hold back in showcasing your leadership abilities.

Express Genuine Excitement

It's clear you're genuinely excited about this position and it's not just another job. You've done your research and you know exactly why this role at this company is a perfect fit for you. Translating that enthusiasm into your cover letter makes you seem authentic, eager, and ready to hit the ground running.

Emphasize Industry Passion

Your excitement to work with the best in the industry tells me that you're passionate about this field. You're not just looking for a job, you're looking for an opportunity to grow, learn and make a meaningful impact. This passion and drive can be infectious, it's what sets apart good candidates from the great ones.

End with an Actionable Next Step

You've made it clear you're interested in the role and company and you're looking forward to a possible discussion. Closing the letter with this positive and proactive note shows you're keen on taking this conversation forward. It's always important to leave the ball in their court, but with an eager invite for them to serve.

Connect your passion with the company's mission

Showing that your personal values align with the company's goals makes your interest genuine. This approach demonstrates you're not just looking for any job, but you're invested in what Asana stands for. It's a powerful way to start your cover letter.

Highlight quantifiable achievements

Mentioning specific numbers, like increasing user engagement by 30%, provides clear evidence of your ability to deliver results. It tells me, as a hiring manager, that you understand the importance of measurable outcomes in a product manager role.

Link your experience to the company's needs

By relating your past successes to what you can do for Asana, you're making it easy for me to see how you'd fit into our team. It's about showing, not just telling, that you're the right match for the position.

Express your enthusiasm for future projects

Your excitement about specific features like AI-powered intelligent automation at Asana suggests that you're already thinking about how you can contribute. It highlights your proactive attitude and eagerness to get involved with our ongoing projects.

Close with a strong call to action

Ending your letter by expressing your desire to bring your skills to Asana reinforces your interest in the role. It leaves me with a positive impression of your enthusiasm and readiness to contribute to our team.

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Personal use makes a strong starting point

Begin with your experience as a user of their product. This personal touch demonstrates a deeper understanding and appreciation of the product's value.

Detail your cross-functional leadership

Discuss your skill in leading diverse teams to bring new products to life. This showcases your ability to manage and inspire a team towards a common goal.

Align with the company mission

Connect your work experience to the company's mission. This shows that your personal and professional values match the company's goals.

Bring a data-driven mentality to product management

Highlight your approach to using data for decision-making. Mentioning specific improvements achieved through this method demonstrates your ability to use insights for product enhancement.

Show enthusiasm for the team and mission

Conclude with a strong statement of excitement about contributing to the team and mission. It's a positive note that emphasizes your commitment and passion for the role.

Connect with the company's mission

When you mention you share the same beliefs as the company, it shows you understand and value what they stand for. This makes you seem like a good fit for their culture.

Detail your relevant achievements

Talking about your past projects and their successful outcomes proves you have the skills needed for the job. It's good to show exact results, like improving engagement or reducing churn, because it makes your capabilities clear.

Express enthusiasm for the role

Showing excitement about the job and how it aligns with your passions makes you stand out. It suggests you will be motivated and committed if hired.

End with a polite thank you

Closing your letter by thanking the reader for considering your application is polite and professional. It leaves a good final impression.

Senior Product Manager Cover Letter Example

Demonstrate leadership and impact.

Leading a cross-functional team to launch a successful app is no small feat. When you share the impact of your work, including hard numbers like a 30% increase in user base, it gives me a clear picture of what you're capable of in a leadership role. This level of detail helps me see how you could bring similar success to our team.

Demonstrate Ability To Innovate

Developing a tool that significantly increased customer retention rates? That's not just a win, it's a game changer. Showing that you can innovate and produce tangible results is a surefire way to grab an employer's attention. So don't shy away from sharing your big wins.

Highlight Impact on Revenue

When you mention how your AI-driven recommendation system significantly boosted cross-sell opportunities, it tells me you're not just technically proficient, but you understand the business side of things too. Being able to contribute to boosting a company's bottom line is a highly attractive trait, so don't forget to highlight similar achievements.

Align Professional Philosophy With Company Culture

By recognizing Amazon's commitment to experimentation and innovation, you're showing that you align with their corporate culture and values. This tells me you have a strong understanding of what the company stands for, and you're ready to contribute to that culture.

Express Interest in Company's Mission

Expressing excitement about the company's mission shows you've done your homework and you're not just interested in the role, but the company as a whole. Employers love candidates who show a deep understanding and appreciation for their mission, so this is a huge plus.

Extend Appreciation and Interest in Further Discussion

Ending your letter with appreciation for their time and consideration, along with an eagerness to discuss your qualifications further, strikes a balance between being respectful and assertive. This is a great way to wrap up your letter, leaving a positive impression and opening the door to future conversations.

Showing that you admire the company's work helps us see that you really want to be part of our team and not just any team.

Share your achievements in product management

Telling us about the successful projects you've led makes it easier to see how you could help our company.

Highlight your strategic product vision

When you talk about leading a major overhaul, it shows you can handle big challenges and make tough decisions.

Express eagerness to contribute your skills

It's good to hear when someone is excited to bring their skills to our team. It tells us you're ready to jump in and make a difference.

Show genuine interest in the company's impact

Emphasizing your passion for our product and its global impact shows us that your values align with ours, making you a potentially great fit.

Show your senior product manager industry awareness

Detailing your knowledge of the company's evolution not only shows you've done your homework but demonstrates a genuine interest in their journey. This creates a strong first impression.

Highlight your product management achievements

Mentioning specific successes, like revenue growth or user engagement improvement, showcases your effectiveness in past roles. It gives tangible proof of your ability to drive results.

Connect your experience to the company's goals

Expressing excitement about contributing to the company’s mission with your skills illustrates how you can help them progress. It aligns your expertise with their needs.

End with gratitude and forward-thinking

Closing your cover letter by thanking the hiring manager for their consideration, paired with eagerness for an interview, is polite and professional. It leaves a positive, lasting impression.

Associate Product Manager Cover Letter Example

Share your personal connection to the product.

Beginning with a personal anecdote about how you've used Notion shows you're not just familiar with the product but also a fan. This personal touch makes your application more memorable and highlights your genuine interest in the company.

Demonstrate your practical experience

Discussing your hands-on experience with user interviews and data analysis gives me confidence in your ability to perform the essential duties of an associate product manager. It's impressive when you can show how your efforts led to a 25% increase in feature adoption.

Match your skills with job requirements

Asserting that your experience and passion for productivity tools make you a strong candidate directly addresses what hiring managers are looking for. It's a strategic move to align your qualifications with the job's needs right from the start.

End on a note of enthusiasm and potential contribution

Your closing statement is not just courteous but also reiterates your eagerness to contribute to Notion's success. It signals your readiness to be an active participant in shaping the future of productivity, which is exactly what we want in a candidate.

Keep your closing professional and optimistic

Signing off respectfully and with optimism shows your professionalism and leaves a lasting, positive impression. It's the kind of closing that makes me, as a recruiter, eager to learn more about you and how you might fit into our team.

Illustrate alignment with the company's mission

Starting your letter with excitement about the job and how the company's mission resonates with you helps us feel your enthusiasm and see the potential value match.

Demonstrate early product development success

Even as someone new to the field, showing us your contributions to projects with quantifiable outcomes helps us understand your capabilities.

Showcase entrepreneurial and technical skills

Discussing a project you started on your own indicates you have the initiative and diverse skill set that can be valuable in a product management role.

Express admiration for the company's vision

Your excitement about our vision reassures us that you're someone who could thrive in our culture and contribute to our goals.

Convey eagerness for the opportunity to grow

Mentioning your forward-looking attitude towards learning and contributing shows us you're someone who seeks to grow and help the company evolve.

Share a personal product experience

Telling a story about how a product changed your way of working is powerful. It shows you have direct experience with what the company makes and that you're a true user and believer in their solutions.

Highlight project impact

Demonstrating how your work directly improved user satisfaction and feature adoption with specific percentages makes your contribution tangible and impressive. It's exactly the kind of result-driven mindset companies look for in an associate product manager.

Show eagerness to contribute

Communicating your excitement to bring your expertise to the team, along with a readiness to learn and grow, showcases both humility and ambition. It makes you an attractive candidate who is eager to add value and evolve.

Express gratitude for consideration

Acknowledging the time taken to review your application is courteous and respectful. It's a positive note to end on, reinforcing your professional demeanor.

Senior Product Manager - Growth Cover Letter Example

Connect personally with the company.

Start by sharing a genuine connection you have with the company's mission. This shows you are not just looking for any job, but are specifically interested in what they do.

Show your product manager impact

Tell about a successful project you led. Include clear results like increased user activation or reduced time. This proves you can make a big difference.

Highlight teamwork in product growth

Explain how you work with others to achieve goals. Sharing specific examples of collaboration shows you are a team player who values working together for success.

Express excitement for future projects

Share specific areas you are excited to work on. This shows you have thought about how you can contribute and are eager to help the company grow.

Close with gratitude and vision

End by thanking them for considering you and restate your desire to contribute. This wraps up your letter on a positive note, leaving a lasting impression.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Product Manager Roles

• Agile Product Manager Cover Letter Guide
• Associate Product Manager Cover Letter Guide
• Digital Product Manager Cover Letter Guide
• Entry Level Product Manager Cover Letter Guide
• IT Product Manager Cover Letter Guide
• Product Manager Cover Letter Guide
• Product Marketing Manager Cover Letter Guide
• Senior Product Manager Cover Letter Guide
• Software Product Manager Cover Letter Guide
• Technical Product Manager Cover Letter Guide

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Home / Cover Letter Examples / Product Manager Cover Letter Sample

Product Manager Cover Letter Sample and Tips from HR Pros

When applying for a new job as a product manager, you will need a powerful resume. However, this is not always enough. Today, a lot of hiring managers also expect to see a strong cover letter as part of your job application. This way, they can learn what has motivated you to apply for a job with their company and evaluate your commitment and interest in the job.

Writing a good cover letter is not always easy — but we are here to help.

In this article, we will share with you some of the best practices for writing a cover letter, what your cover letter should include and also provide a sample product manager cover letter that you can use as a base for when writing your own cover letter.

Here’s what we’ll look into:

• What is a cover letter and why do you need it
• What to include in your cover letter
• Tips for writing a strong cover letter that will make a good impression on your potential employer
• A product manager cover letter example that you can use to create your own cover letter

Let’s get started.

For tips on how to write a powerful product manager resume, check out Product Manager Resume Sample and Tips from HR Pros .

Why do you need a cover letter?

As we’ve mentioned above, a cover letter is a great opportunity to provide some extra information to the hiring manager that might help them choose you for the position.

A cover letter should explain your motivation for applying for the job and why you are the best candidate. It shouldn’t repeat the information you have in your resume but rather emphasize it. You can pick your most notable skills and achievements and highlight them in your cover letter by explaining how they will be useful in the job you are applying for.

In short, a cover letter provides extra space for making your case and convincing the hiring manager to choose you.

What to include in a cover letter?

It’s essential that you tailor your cover letter to the position you are applying for. However, there are several sections that are general must-haves for most cover letters. Let’s take a quick look.

Cover letter header

At the top of your cover letter, add your contact information. This includes your name, professional credentials, phone number and email. Adding an address is optional.

It’s also a good idea to add links to your professional social media, website or portfolio — if you have them.

Cover letter greeting

Just like any other letter, start your cover letter with a greeting. It’s best if you can address the hiring manager by name. If you don’t know their name, try finding it out. You can check the company’s website or social media for the name of the person responsible for the hiring process. If you still can’t find it, consider calling the reception and asking for the name of the HR manager.

If you didn’t succeed in finding the name, you can start the letter with something like “Dear Hiring Team” or “Dear Hiring Manager”. It’s best to avoid “To whom it may concern” as this form of address is considered to be outdated.

Cover letter introduction

The introduction of your cover letter, its first paragraph, should get the HR manager interested in reading the rest of your letter. Here, you can explain your motivation for applying for the job or mention your most relevant skills and qualifications.

Cover letter middle paragraphs

After a powerful introduction, go on to elaborate on what value you can bring to the company. Emphasize that the skill set you already have aligns perfectly with what the hiring manager is looking for.

In the next paragraph or two, try to illustrate that you are familiar with the responsibilities and challenges that the position holds. Explain that you are well-prepared to handle them. It’s great if you could provide examples from your previous employment that demonstrate the necessary skills.

Try not to use vague language and abstract phrases. Instead, focus on giving specific examples, numbers and references to show why you are the right person for the job.

This section of your cover letter shouldn’t be too long. Keep to just two or three paragraphs. Focus on the most important points and get rid of any generalities.

Cover letter conclusion and sign-off

You should end your cover letter with a call to action. This can be a note on when you will be ready to start the new job. Or, you can say that you will be waiting for feedback on your application. You can also thank the hiring manager for their time.

Cover letter signature

For your cover letter signature, you can repeat the same information you’ve used in the header. Or, you can add an additional way to contact you.

Tips for writing a product manager cover letter

There are several best practices that you should keep to when writing your cover letter.

• First, as we’ve mentioned above, do not repeat the same information you have in your resume in your cover letter. Use the cover letter to highlight and emphasize your most valued skills.
• Second, do not send the same cover letter to multiple potential employers. Your cover letter should be a tailored statement of interest for a specific position in a specific company. “Mass-producing” cover letters can work strongly against you.
• And third, keep your cover letter short and to the point. Avoid using vague language and generalities. Mention as many specifics as you can and back up your achievements and skills by examples and numbers.

Product manager cover letter example

Summing things up

Here are some key takeaways from today’s article.

• A clever letter is an important part of your cover letter and shouldn’t be omitted.
• Make sure your cover letter has these elements: your contact information, greeting, main body where you emphasize why you are the best choice for the job, a call to action and a sign-off.
• Add a link to your professional social media to give the employer an extra chance to get to know you better.
• Tailor your cover letter to the job you are applying for and make sure it reflects what the hiring company is looking for.

Learn more about how to write a cover letter .

Product Manager cover letter examples

You know how to use data analysis and research skills in your job, but do you know how to put these to good use when writing a cover letter?

If you’re hoping to secure a position as a product manager, you need to use facts, figures and your biggest achievements to make your application stand out.

We’ll teach you how to do just that, as well as share some product manager cover letter examples to inspire you. Check out our detailed writing guide below.

CV templates 

Product Manager cover letter example 1

Product Manager cover letter example 2

Product Manager cover letter example 3

These 3 Product Manager cover letter example s should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.

How to write a Product Manager cover letter

Here’s how to write your own winning Product Manager cover letter

Write your cover letter in the body of an email/message

When writing your Product Manager cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Product Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Product Manager cover letter

Your Product Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Product Manager cover letter templates

Copy and paste these Product Manager cover letter templates to get a head start on your own.

I am excited to apply for the Senior Product Manager vacancy at Maxwell Bond. With a track record of spearheading IT product launches and a passion for creating innovative solutions that meet customer needs, I am confident in my ability to drive the growth and success of your portfolio.

Throughout my 15 years of experience, I have had the privilege of working with cross-functional teams that bring impactful SaaS products to market. My strategic mind-set, strong analytical abilities, and dedication to understanding customer pain points have allowed me to deliver exceptional results and drive revenue growth for my current and previous employers.

During my time as a Senior Product Manager at Emperis UK I successfully lead the development of three security firewall products that generated £2M+ in revenue, alongside introducing agile methodologies which reduced time-to-market for new software features by 30%. I also used feedback to drive improvements that increased CSAT scores by 23% within a 12-month period.

I am excited about the opportunity to attend an interview where I can discuss how my qualifications align with your requirements, and how I can contribute to your organisation’s technological advancements.

Kind regards

I hope you are well. I would like to express my strong interest in the advertised Product Manager position at Deskpro.

As a seasoned professional with 10 years of experience in product management, I have developed a deep understanding of the technology landscape and a keen ability to translate market needs into high-impact B2B/B2C platform solutions. My strong analytical abilities and customer-centric approach ensure exceptional results through driving profitability.

I am passionate about working closely with a small squad of designers and software engineers to ensure timely and quality product releases that meeting customer needs and align with IT strategies. A few accomplishments in my current role at E2X entail, improving engagement metrics, including a 40% increase in active users, while boosting product adoption rate among trial customers by 56%. Furthermore, I optimised product performance, which bolstered application loading speed by 32%.

Thank you for considering my application. I have attached my resume and a portfolio of successful technology product launches for your review, and I am available for interview at your convenience.

As EKIM Consulting is known for its innovation and cutting-edge software applications, I am excited to apply for the Junior Product Manager position, as advertised on Glassdoor. With a BSc in Computer Science, I am eager to apply my knowledge to make a meaningful impact on your organisation’s success.

Throughout my academic journey, I have cultivated a solid understanding of technology and business concepts, coupled with hands-on experience in various IT projects and a two-year internship at Orbis.

As an intern, I assisted in the development of eight new product features that enhanced product functionality by 25%, as well as resolved 15 reported bugs and implemented improvements based on user feedback, which resulted in a to 40% increase in product stability and customer satisfaction. My exposure to agile methodologies, market research, and user-centred design has prepared me to take on the challenges of a dynamic entry-level product management role.

Thank you for considering my application. I am available for an interview at your earliest convenience and can be reached via phone or email.

Brian Connor

Writing a strong attention-grabbing cover letter is a vital step in landing a good Product Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!