chicken egg farming business plan

How to Start an Egg Business

From writing a business plan to collecting eggs, everything you need to know.

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Treehugger / Julie Bang

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Maybe you've been raising laying hens for your family and wanted to expand, or perhaps you're starting fresh with a new flock and already know you want to get into the business of selling eggs. Either way, raising chickens who produce farm-fresh eggs can be a fun and profitable venture. There are just a few things to consider when starting your own egg business that will ensure your success.

Know Your Market

Treehugger / Julia Cook

You'll need to make sure that a market for homegrown eggs exists in your area. And you'll want to see what prices others are commanding per dozen. When looking at other local egg offerings, consider: are the chickens fed organic feed? Are they "pastured," where they spend all day out on the grass, eating bugs and the growing tips of plants as well as chicken feed?

You'll want to determine where you will sell your eggs. Many states have exceptions for farmers selling eggs on a small scale.     But if you want to go beyond that, you may need to set up a USDA-inspected egg washing facility.   If looking locally, how much turnover does your local food co-op or grocery store have for eggs? Many places can't keep stock of good, local eggs, but in some towns or rural areas, there may be an oversupply.

Know the Laws

As mentioned above, depending on your state and local laws, you may need to set up special facilities to clean your eggs. You may be allowed to, or prohibited from, recycling egg cartons from other companies to package your eggs. If you put the word "organic" on your eggs, you will probably need to meet organic standards, which can be time-consuming and costly.

Your county extension agent is a good place to start to find out what local and federal laws may apply to your egg-selling business.

Write a Business Plan

The second step after knowing your market is to formalize your marketing plan by writing a business plan . A small farm business plan will not only identify your target market, but it will also look at how you might grow your business down the road, what price to set your eggs at, what costs contribute to producing the eggs, and what profit you can hope to generate.

Decide How Many Chicks You Want

With your business plan in place, you can work backward from the number of eggs you plan to sell each week, to how many chicks you need to get to meet that goal. Figure that during her prime, a laying hen will, on average, produce three to five eggs a week. If you plan to sell 10 dozen eggs a week, or 120 eggs, you can do the math to determine that 25 or 30 chicks will be a good number to start with.

Make sure you've done the hard work and that you have a market that can support the number of chicks you are getting for your flock.

You can also figure out pricing. What are your expenses each month for feed and other costs? Divide that by the number of dozens of eggs you plan to sell, and make sure you're charging well above your break-even point. You may have to spread the investment of building a chicken coop or putting up fencing over several years to make a profit, though, so don't calculate initial investment when setting your price.

Raise Your Chicks

Be sure when you choose your chicks, you're picking a breed that is very productive in the egg-laying department, and that also are hardy enough to survive in your climate. If you are in the north, you will want to consider supplementing with light in the winter, so that your hens produce eggs all year round.

Raising laying hens on pasture can make for better eggs, and discerning customers now know the difference. Deep, rich orange yolks bursting with flavor is what many now expect - and what you should easily get from hens with access to grubs, grasses, and the ability to roam over several acres to find the tastiest meals. On top of pasture, you'll want to provide high-quality feed and possibly additional calcium for strong shells. You can also supplement with food and garden scraps.

Collect and Clean Eggs

How you collect and clean eggs is extra important when you are selling them to others. Make sure that you know how to properly clean your eggs so that you minimize the risk of salmonella poisoning.

Package and Sell Eggs

Once collected, it's time to package and sell your eggs . Consider your business plan when thinking about how to package your eggs. A nice label with a graphic logo can go a long way toward selling your eggs over another local brand. Make sure to follow all the requirements of your local and state laws when packaging and selling eggs.

Reassess and Reevaluate

With any business, ongoing assessment and evaluation of the success of the business are key. If things are not running smoothly with your egg business, it may be time to reassess - the markets, your infrastructure (coop and fencing), and even whether continuing to sell eggs is the right choice for you. Don't be afraid to reevaluate your egg business from time to time to make sure it's working well for your small farm .

“ Sale Of Eggs In Minnesota .” State of Minnesota Department of Agriculture .

“ Egg Sales & Licensing .” State of Wisconsin Department of Agriculture, Trade and Consumer Protection.

“ Sanitation Requirements .” U.S. Department of Agriculture.

Golson, Terry. The Farmstead Egg Guide & Cookbook. Houghton Mifflin Harcourt . 2014.

Hermes, James. “ How To Feed Your Laying Hens .” Oregon State University.

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Farming With Precision!

[Pdf Sample] Business Plan For Poultry Egg Farming Docx

In this article, we will delve into the intricacies of poultry egg farming and provide you with a comprehensive business plan in PDF format. Whether you are a novice entrepreneur or an experienced farmer looking to venture into the poultry industry, this guide will equip you with the necessary knowledge and insights to establish a successful poultry egg farming business.

We will explore the essential components of a business plan, covering key aspects such as market analysis, financial projections, operational strategies, and more. Let’s embark on this journey towards entrepreneurial excellence in the poultry egg farming sector!

[Pdf Sample] Poultry Egg Farming Business Plan Proposal Docx

Table of Contents

To write a business plan , here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm , let us go:

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Executive Summary

In this section, we will provide a concise overview of the poultry egg farming business plan , highlighting the key elements and objectives. It will give potential investors and stakeholders a comprehensive understanding of your business model, operational strategies, and financial projections.

Business Overview

Here, we will delve into the fundamental aspects of your poultry egg farming business . We will discuss the vision, mission, and core values of your enterprise, highlighting your unique selling proposition and competitive advantage in the market. Additionally, we will explore the organizational structure, management team, and key personnel responsible for driving the success of your business.

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Market Analysis

A thorough market analysis is crucial for understanding the dynamics of the poultry industry and identifying potential opportunities and challenges. We will conduct an in-depth assessment of the target market, including customer demographics, demand trends, competitors, and market share analysis. This information will enable you to develop effective marketing strategies and position your poultry egg farming business for optimal success.

Choosing the Right Poultry Breeds

Selecting the appropriate poultry breeds is essential for maximizing egg production and profitability. We will explore different breeds, their characteristics, and suitability for various production systems. Factors such as egg size, laying capacity, disease resistance, and adaptability to local climates will be considered to ensure you make informed decisions regarding the selection of poultry breeds.

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Infrastructure and Equipment

In this section, we will discuss the infrastructure requirements for your poultry egg farming business . This includes designing and constructing poultry houses, ensuring proper ventilation, lighting, and temperature control. We will also explore the equipment and machinery necessary for efficient egg production, such as feeders, drinkers, egg collection systems, and waste management solutions.

Egg Production and Management

Managing egg production is a critical aspect of poultry egg farming . We will cover the entire production cycle, from sourcing quality chicks or hatching eggs to raising pullets and ensuring optimal egg-laying conditions. Topics such as nutrition, disease prevention, vaccination schedules , and biosecurity measures will be discussed in detail to maintain healthy and productive flocks.

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Marketing and Sales Strategies

Developing effective marketing and sales strategies is vital for promoting your poultry egg products and capturing a significant market share. We will explore various marketing channels, such as local markets, supermarkets, restaurants, and online platforms. Additionally, we will discuss branding, packaging, pricing strategies, and customer retention techniques to establish a strong market presence.

Financial Projections

Accurate financial projections are essential for demonstrating the profitability and sustainability of your poultry egg farming business . We will guide you through the process of creating realistic revenue forecasts, expense budgets, and cash flow statements. Furthermore, we will discuss key financial indicators, such as return on investment (ROI), payback period, and break-even analysis, to evaluate the financial viability of your venture.

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Risk Assessment and Management

Identifying and mitigating potential risks is crucial for ensuring the long-term success of your poultry egg farming business . We will conduct a comprehensive risk assessment, covering factors such as disease outbreaks, market fluctuations, regulatory changes, and natural disasters. By implementing effective risk management strategies, you can safeguard your business against unforeseen challenges and maintain operational continuity.

Legal and Regulatory Considerations

Compliance with legal and regulatory requirements is essential for operating a poultry egg farming business . We will guide you through the necessary permits, licenses, and certifications needed to establish and run your enterprise. Understanding the applicable laws and regulations will help you avoid legal complications and ensure ethical and sustainable farming practices .

Operational Plan

Developing a robust operational plan is crucial for streamlining your day-to-day activities and optimizing productivity . We will delve into various operational aspects, including flock management, feed procurement, waste management, equipment maintenance, and record-keeping. By implementing efficient operational procedures, you can enhance efficiency, minimize costs, and maximize overall performance.

Sustainability Practices

Sustainable farming practices not only contribute to environmental conservation but also enhance the reputation and marketability of your poultry egg farming business . We will explore eco-friendly initiatives, such as organic feed production, renewable energy utilization, and waste recycling. Incorporating sustainable practices will not only benefit the environment but also attract environmentally conscious consumers.

Here Is The Download Link To Business Plan For Poultry Egg Farming Proposal By Agrolearner.com

Business Model Canvas for Agrolearners.com’s Poultry Egg Farming Business:

Key partnerships:.

Poultry equipment suppliers: Establish partnerships with reliable suppliers of poultry equipment, including housing, feeding systems, and egg collection systems.

Veterinary services: Collaborate with experienced veterinarians and animal health professionals to ensure the well-being and health of the poultry flock.

Feed suppliers: Form partnerships with feed manufacturers or suppliers to ensure a consistent supply of high-quality feed for the poultry .

Online learning platforms: Collaborate with online learning platforms to provide educational resources and courses on poultry egg farming to aspiring farmers .

Key Activities:

Poultry management: Implement best practices for raising and managing a healthy poultry flock, including sourcing chicks, monitoring growth, nutrition management, disease prevention, and vaccination.

Egg production: Establish efficient egg production systems, including proper egg collection, grading, and storage.

Online education: Develop and deliver educational content on poultry egg farming through Agrolearners.com, including articles, videos, courses, and webinars.

Marketing and sales: Promote the poultry egg products through various marketing channels, such as the Agrolearners.com website, social media, and partnerships with local retailers.

Key Resources:

Poultry housing and infrastructure: Establish well-designed and maintained poultry houses with appropriate ventilation, lighting, and temperature control systems.

Poultry flock: Maintain a healthy and productive flock of laying hens of suitable breeds.

Online learning platform: Develop and maintain Agrolearners.com as a comprehensive online platform for educational resources on poultry egg farming.

Marketing and sales channels: Utilize online marketing channels, social media platforms, and partnerships with local retailers to reach and engage with target customers.

Value Proposition:

Educational Resources: Provide comprehensive and reliable educational resources on poultry egg farming, catering to both aspiring farmers and existing poultry farmers seeking to enhance their knowledge and skills.

High-Quality Poultry Egg Products: Offer fresh, high-quality poultry eggs produced from healthy and well-managed flocks, ensuring customer satisfaction.

Convenience: Enable learners to access educational materials and courses on poultry egg farming conveniently through the Agrolearners.com platform.

Community and Support: Foster a community of learners and provide support through forums, discussion groups, and expert assistance, creating a supportive learning environment.

Customer Segments:

Aspiring poultry farmers: Individuals who are interested in starting their own poultry egg farming businesses and seek knowledge and guidance.

Existing poultry farmers: Farmers who are already involved in poultry farming and wish to enhance their skills and knowledge.

Consumers: Customers who value high-quality, fresh, and locally produced poultry eggs.

Agrolearners.com website: Provide access to educational resources, online courses, webinars, and a community platform for learners.

Social Media: Utilize social media platforms to engage with the target audience, share educational content, and promote poultry egg products.

Partnerships with retailers: Collaborate with local retailers and grocery stores to sell poultry eggs to end consumers.

Customer Relationships:

Educational support: Provide personalized support and guidance to learners through forums, discussion groups, and expert assistance.

Customer feedback: Encourage feedback from learners and customers to continuously improve the educational resources and poultry egg products.

Community building: Foster a sense of community among learners, allowing them to connect, share experiences, and learn from one another.

Revenue Streams:

Educational resources: Generate revenue through the sale of online courses, webinars, and premium educational content on Agrolearners.com.

Poultry egg sales: Generate revenue through the sale of high-quality poultry eggs to consumers and retailers.

Cost Structure:

Poultry management costs: Include expenses related to poultry housing, feed, veterinary care, vaccinations, and labor.

Educational content development: Invest in the creation and maintenance of educational resources, online courses, and webinars.

Marketing and advertising: Allocate budget for marketing efforts, including social media campaigns, online advertisements, and partnerships with local retailers.

Key Metrics:

Number of learners: Track the number of registered learners on Agrolearners.com.

Course completion rate: Measure the percentage of learners who complete the online courses.

Poultry egg production: Monitor the volume of eggs produced and sold.

Customer satisfaction: Gather feedback and reviews from learners and customers to evaluate satisfaction levels.

By implementing this business model, Agrolearners.com can effectively provide educational resources on poultry egg farming while generating revenue through the sale of educational content and high-quality poultry eggs.

What is the average lifespan of a laying hen?

The average lifespan of a laying hen typically ranges from 5 to 10 years, depending on various factors such as breed, overall health, and living conditions. However, the peak egg production period for a laying hen is usually between 1 to 2 years.

After that, the egg production gradually declines, and the hen may be less productive. Proper care, including a balanced diet, good housing conditions, and regular veterinary check-ups, can contribute to a longer and healthier lifespan for laying hens.

How many eggs can a single hen produce in a year?

On average, a healthy and well-managed laying hen can produce around 250 to 300 eggs per year. However, the actual number of eggs can vary depending on factors such as breed, age, nutrition, and environmental conditions. Some high-production breeds, such as White Leghorns, can lay over 300 eggs per year, while others may produce fewer eggs. It’s important to note that egg production can also be influenced by seasonal changes and natural molting cycles.

How can I maintain biosecurity on my poultry farm?

Maintaining biosecurity on a poultry farm is essential to protect the health and well-being of your flock. Here are some key practices to help you maintain biosecurity:

Limited Access: Control and restrict access to your farm by implementing secured entry points. This helps prevent unauthorized individuals from entering the premises and reduces the risk of introducing diseases.

Biosecurity Signage: Display clear signage at entry points and throughout the farm, emphasizing the importance of biosecurity measures. This serves as a reminder for everyone to follow proper protocols.

Footwear and Clothing: Provide dedicated footwear and protective clothing for farm workers and visitors. These items should be worn only within the farm premises and regularly cleaned and disinfected.

Sanitation: Implement strict sanitation protocols. Clean and disinfect equipment, vehicles, and tools regularly. Have designated areas for washing hands and provide hand sanitizers throughout the farm.

Pest Control: Implement effective pest control measures to prevent the entry and spread of pests, which can carry diseases. Regularly inspect and treat the premises for rodents, insects, and other potential vectors.

Proper Waste Disposal: Establish proper waste management practices to prevent contamination and disease transmission. Dispose of manure, carcasses, and other waste in designated areas away from the flock.

Quarantine and Testing: Quarantine new birds before introducing them to the existing flock. Conduct necessary health checks and testing to ensure the newcomers are disease-free.

Training and Education: Educate farm workers and visitors about biosecurity protocols and the importance of adhering to them. Regular training sessions can help reinforce good biosecurity practices.

By following these biosecurity measures, you can minimize the risk of disease outbreaks and protect the health of your poultry flock.

What are the marketing channels for selling poultry eggs?

When it comes to selling poultry eggs, there are various marketing channels available to reach your target customers. Here are some common channels to consider:

Local Farmers’ Markets: Participate in farmers’ markets in your area. Set up a booth or stall to directly sell your eggs to local consumers who appreciate fresh and locally sourced products.

On-Farm Retail: Establish an on-farm retail store or stand where customers can purchase eggs directly from your farm. This provides a personal touch and allows customers to see the conditions in which the eggs are produced.

Community Supported Agriculture (CSA): Offer your eggs through a CSA program. Customers can subscribe to receive a regular supply of eggs directly from your farm, fostering a direct relationship between farmers and consumers.

Online Platforms: Create an online presence by selling eggs through your farm’s website or utilizing e-commerce platforms. This allows you to reach a wider customer base and offer convenient home delivery options.

Local Grocery Stores and Co-ops: Establish partnerships with local grocery stores or cooperatives to have your eggs stocked on their shelves. This provides exposure to a broader customer base and the convenience of purchasing eggs alongside other groceries.

Restaurants and Cafes: Approach local restaurants, cafes, and bakeries to supply them with your eggs. Establishing relationships with food establishments can lead to regular bulk orders and increased visibility for your farm.

Wholesale Distribution: Connect with wholesalers or distributors who specialize in supplying eggs to larger retailers or food service establishments. This channel allows you to reach a wider market but may involve meeting specific quality and quantity requirements.

Consider the preferences and demands of your target market when choosing the most suitable marketing channels for selling your poultry eggs.

In summary, Agrolearner.com Farm’s detailed business plan outlines our vision, objectives, and strategies for success in the poultry egg farming industry. With a strong focus on market analysis, quality production, effective marketing, and sustainable practices, we are confident in our ability to meet the demand for high-quality eggs in our local market and achieve long-term profitability.

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HOBBY FARMS

Start a successful egg business that makes you money, a profitable egg business requires more than raising healthy chickens. use these tips to get your egg business up and running., know your market, know the laws, growing an egg-cellent product, delivering the eggs.

• setting a “farm-fresh eggs” sign in front of your farm
• putting an honor stand at the end of your driveway stocked with eggs every morning
• building a set client list and delivering eggs to them regularly
• working at a stand at your local farmers’ market
• participating in CSA programs
• selling through locally owned grocery stores or markets

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1529391463348-13'); }); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1529391463348-10'); }); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1529391463348-11'); }); googletag.cmd.push(function() { googletag.display('div-gpt-ad-1529391463348-13'); }); Author Bio Author of nine books and hundreds of articles, Wendy Bedwell Wilson has been a freelance writer and editor for 12 years. She writes about pets, farming and healthy living from her 80-acre hobby farm in southwestern Oregon, which she shares with her husband, three rescued dogs—a retired racing Greyhound named Song, a hound mix named Pete, and a Chihuahua mix... One reply on “Start A Successful Egg Business that Makes You Money”

[…] Many urban farmers I’ve talked to sell their extra eggs as a way to bring in extra income and even defray the costs of feed and supplies. Check with your local laws to determine if you can sell your eggs on a larger scale than friends and family. With a small initial investment in packaging, you can be well on your way to establishing a local egg business. […]

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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Poultry Farm Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Poultry Farm

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

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The Big Book Project

Agribusiness Training & Startup Tools

Poultry Business Blueprint: How to Plan, Launch, and Grow a Profitable Poultry Farm

Last updated on November 15, 2021 by Temi Cole 1 Comment

I’m about to share with you my 15-point blueprint for writing a winning poultry farming business plan.

(Step-by-step.)

The best part?

You’re going to get linked to LOTS of business planning resources including real-life case studies within these steps.

Let’s take a look together…

• Step #1: Get ‘The Most Complete’ Poultry Farming Business Plan Template
• Step #2: Download “The Poultry Farm Business Plan Analysis Playbook”

Step #3: Download Poultry Plan It (eBook)

Step #4: download poultry project reporter 2.0 – insider’s guide, step #5: download sample poultry plan data, step #6: use business management templates (keep sheet).

• Step #7: Download Business Records for Poultry Keepers eBook (USDA Bulletin 1614)

Step #8: Subscribe To Poultry Project Reporter 2.0 (Fill-In-The-Gap PDF Builder) Software

Step #9: download zero debt: poultry farming business plan (2021) pdf ebook, step #10: download grow agribusiness faster classes, step #11: download poultry project hub pdf ebook, step #12: take the poultry farmer’s business quiz, step #13: download poultry project planning toolkit ebook v.1, step #14: download poultry business start-up: recommended digital tools of the trade, step #15: get a 1-to-1 poultry farming business planning review, step #1: get the best poultry farming business plan template.

A poultry farming business plan template is usually the no.1 request I get asked for as the author of The Big Book Project.

Emails like this are a good example:

Up until now, it’s been an obvious MISS as part of The Big Book Project…

…ready-made business planning consultancy for the beginner.

I always had it in mind to plug in the gap.

It’s in me to do.

With the experience of 10+ years serving start-up entrepreneurs with strategic business planning consultancy…there are countless benefits to offer here.

However, I didn’t want to rush.

I wanted the solution I delivered to ANSWER ALL QUESTIONS. And be handed over in a way that is:

Write Your Poultry Business Plan - in Just 90 Mins!

Poultry Project Reporter 2.0 - fastest way to write your project report online.

• self-explanatory
• self-driven

…the more flexible, yet comprehensive the planning materials are – the easier they will be to use and act on.

( And business does come down to action at the last .)

The Ultimate Poultry Farming Business Planning Template

My first step was to construct what I consider to be the most complete poultry farming business plan template possible.

The kind of thing that covers both bases of:

• helping to provide clarity to your thoughts for rolling out a successful poultry business launch
• communicating an attractive proposal to potential stakeholders and investors

Pouring in over 50,000+ hours of strategic business consulting experience which spans:

• global best practice insights and technology
• corporate currency exchange
• project management
• financial advisor and stockbroker
• freelance business management advisor

…I decided upon the following outline template:

Executive Summary

What is the business?

Why is it needed?

How will it deliver?

What are the financial rewards of investment?

Industry Analysis

Industry snapshot

SWOT & PESTLE (situational) analysis

Competitive forces

Vision & Mission Statement

Key function

Aspect of life

Product type

Scope and audience

Principles & promise

Feel good and standards

Poultry farm slogan

Competitive Analysis

Products and services

Marketing and sales

Key strengths

Marketing Strategy

Physical evidence

Leadership team

Professional profile

Financial Plan

Profit and loss

Balance sheet

Labour budget

Key performance indicators (KPIs)

It’s 38-parts that together spell out every critical element of poultry business success.

You simply won’t find a more comprehensive effort to fully load a poultry farming business plan with ALL ESSENTIAL INGREDIENTS.

Want a breakdown of what each part really contains?

That’s EXACTLY what’s up next…

Step #2: Download The Poultry Farm Business Plan Analysis Playbook

As shared above, I’ve taken the time to draft what I am absolutely certain is THE market leading poultry farming business plan template – FULL STOP.

It’s got it all.

But what about the detail? And how should it be used?

Business planning analysis: the KEY to using my business plan template – like a PRO

Like so many business planning template solutions out there like bPlans, for example, they do a good job of setting a solid format, BUT…

…where they FALL SHORT is in giving you some real-life examples of how to APPLY the template .

In other words,

Most business planning tools out there don’t give you examples of how real poultry businesses measure up with the tool.

And because of this, those other planning tools leave you GUESSING what to do with it.

So you end up using it as a first-time pupil uses an exercise book:

Unskillfully and regrettably (“…don’t want to go back there again if I can help it…”).

When actually, what you NEED is a dynamic, “can’t put it down”, interactive ACTION plan – with bite.

…this is the reason I wrote this series of poultry farming business planning analyses.

Here’s what my business plan analysis will do for you…

To take all the guesswork and wandering out of planning your poultry business.

And to show you EXACTLY HOW a real-life poultry start-up success story marries up with my winning business planning formula…

…giving expert insight into how BEST to use the template to plan your own success.

The result?

(Way much better than just templates or homework…)

Step-by-step,   proven insights of what REALLY works and why in every step of writing your own poultry business plan.

= 1st rate consultancy & on-the-shoulder advice – at your own pace ( & at only a fraction of the price ).

You can access The Poultry Farming Business Plan Analysis Playbook here (Downloadable PDF version is available to paid subscribers )

So, why is an eBook the IDEAL partner to helping your write your poultry farming business plan?

(I’m glad you asked!)

Poultry Plan It: the blueprint to winning investment for your poultry business

Rather than present you with empty template boxes to fill out (which – let’s face it – offers zero value, both to you and potential investors)…

…instead,

My eBook called, Poultry Plan It – shows you EXACTLY how to:

• skillfully deliver and
• expertly pitch

…your poultry business plan to achieve 1 thing:

To Win Investment .

(Simple. My eBook “Poultry Plan It” shows you how to get investors to take your poultry business seriously .)

Read The Poultry Business - Like Never Before!

Chicken Snippets Newsletter - deep poultry analysis to sharpen your acumen, by email.

Does this eBook sound like what you need?

Try the first chapter called “ Poultry Plan It: Executive Summary ” right here .

Want to unlock the whole eBook as PDF download?

Become a paid subscriber and get “ Poultry Plan It ” by instant PDF download .

Have you ever wanted to see:

…how the financial PROs estimate future poultry investment returns?

…which poultry production models generate the most profit?

(I mean REALLY SEE?)

Then the Poultry Project Reporter 2.0: Insider’s Guide was written just for you.

Poultry Project Reporter 2.0 – Insider’s Guide: the ‘grain-by-grain’ financial analysis EVERY poultry business plan needs

I wrote the Poultry Project Reporter 2.0 – Insider’s Guide for two pressing reasons:

• …to plug in the gap of a general lack of ‘detailed, long hand’ financial poultry business calculations available online to help with planning profits.
• …a ‘case study based’ user guide for license holders of my proprietary software ‘Poultry Project Reporter’ – to find out ALL the inside hints and tips for producing rock solid financial projections.

Here’s a quick snippet of the level of breakdown I provide:

…literally, grain-by-grain, high precision detail.

BUT at the same time super simple to follow.

(With lots of visual content to really help you ‘get the picture’.)

Want to hear it from a reader?

This feedback email was sent by a start-up poultry farmer.

He emailed me within minutes of receiving a mailshot of a FREE chapter from the Insider’s Guide.

So what’s actually ‘ inside ‘ the Poultry Project Reporter 2.0 – Insider’s Guide?

A great question.

Here’s what you get:

Totally comprehensive and also a great handbook to accompany my proprietary software Poultry Project Reporter 2.0 .

Want to grab a copy of the PPR 2.0: Insider’s Guide?

Become a paid subscriber today and instantly get the inside track on financial planning for your poultry farm business.

Have a read of this:

…and there are many more requests like this in my inbox.

It seems when it comes to business planning help, poultry farmers and professionals alike are interested in scanning sample data too.

( Not just templates )

Sample papers: a GREAT way for self-assessing if your business plan is up to scratch

If you ask me, examples are without doubt the BEST way to learn.

Whenever I’m looking to work out a business model I always look for working models that already exist.

Never contrived or manufactured formulas.

As an adult, I don’t like to be spoon-fed. I learn best when I’m left a little room to figure things out myself.

Let’s take it back to class…

…why are past exam papers and examiner notes such a popular revision method?

SELF-ASSESSMENT.

(i.e. finding out for yourself how you measure up against standard.)

My preferred method of advanced learning.

And I don’t think I am alone in this.

This is exactly why I put together these sample poultry farming data plans – both layer and broiler models.

I left out any country bias, so these are a universal fit to any and every economy.

What do the samples contain?

There are 2 typical planning problems that these plans are designed to solve:

• Input and output VARIABLES,
• related to the SCALE and MODEL of your farm.

Master The Poultry Business - Like a Pro!

Poultry Courses Online - most actionable and interactive online poultry course.

In other words, these samples are shortcuts or crib notes for literally telling you if your planning progress is:

• en-route for success, or;
• taking a wrong turn .

I’ve arranged the samples according to the following attributes :

Broiler farming rearing models

• All-In-All-Out

Layer farming rearing models

Input/Output variable

• Feed consumption
• Production (meat or eggs)
• Broiler by product

These lists above are like ingredients to prescribed recipes.

Or, elements of an equation for solving a problem.

Mix them together in the right order and you answer critical questions within your poultry farm business plan.

Want an example?

The sample plans above will answer questions like,

“How much manure will a 2,000 bird broiler farm produce annually over 6 years, using the 4+1 rearing method?” Or, “How many eggs will a 5,000 layer farm produce annually over 6 years, using the 1+2 rearing method?”

Simply pull the relevant data set and immediately land your finger on the answer.

A convenient ‘plug-in’ to EVERY poultry farming business plan

Would you like a free sample?

Click on this link for a free egg production dataset for a 500-bird layer farm using 1+3 rearing system .

Now, are you ready for EVERYTHING?

Become a paid subscriber to gain instant access to ALL current sample plans PLUS future updates.

Another short falling of traditional business planning templates is that they are  start-up focused .

It makes the value gained from them short-lived.

Think of it this way…

When you’ve finally launched your business, that’s just the beginning and not the end.

At the very least, you should have another 6 years on top of actually running your business.

If your templates are ONLY valid for start-up,

Then what do you use to keep your ongoing plans in order ?

Crush investment risk with my business management templates

Arguably, running the business is a far more risky phase of investment – most of all because now you have made a material commitment.

Therefore, you carry the potential of loss.

And business management also just happens to be the most challenging discipline to hold.

Because you’ve got SO MUCH going on all at the same time.

And staying organised becomes more and more difficult with every day that goes by.

CHAOS costs …

• you lose foresight, you lose track of progress and ultimately you lose money.

ORGANISATION profits …

you gain vision, you gain awareness and ultimately make money.

Business Management Templates

These templates are designed to help you stay on top.

What’s included?

Advance Your Poultry Project - Into Maximum Profits!

Advanced Poultry Pickup - hands-on, 1-to-1 poultry business consultancy - anywhere.

Download the ‘Keep Sheet’ for future reference.

Want to start making business management plans?

Become a paid subscriber and access this suite of business management templates today.

Step #7: Download Business Records for Poultry Keepers eBook

This is a USDA eBook (United States Department of Agriculture – Farmers’ Bulletin 1614) from 1929.

(That’s right – it’s almost 100 years old!)

But testament to ‘things done well’…

…this evergreen piece of invaluable financial coaching for poultry farmers still holds true today, as when it was 1st published.

Business Records for Poultry Keepers: “Simply…DON’T attempt to write your poultry business plan without it.”

The motto of the eBook? “It literally pays for poultry farmers to keep records of current operations to guide their efforts in profitable directions.” In fact the book gives the following 6 great   reasons why you need this download : (1) “… reduce the guesswork in poultry farming by helping the farmer to determine the actual reasons for poultry profits and losses,” (2) “… show the relative efficiency of different methods of production and marketing,” (3) “…make it possible for a poultry keeper to compare his results with published information (benchmark) on many poultrymen’s problems,” (4) “… show the financial progress a poultry keeper has made in his business,” (5) “… furnish information for credit statements when funds are borrowed,” (6) “… help to prevent disputes by serving as a check on business dealings.”

What is included in this eBook?

Business Records for Poultry Keepers

• Usefulness of poultry records
• Receipts and expenses
• Egg-production record
• Labor record
• Sales records
• Records of eggs and poultry for household use
• Pen records
• Incubation and hatching records
• Diary or notes on management
• Making use of the records 

Want to pick up a copy?

Download the eBook here.

When I began writing The Big Book Project, I had one goal in mind:

To demystify investment proposal writing for start-up farmers.

By trawling the endless blog posts and comments in the small agribiz space online,

It became clear that MANY of us have the ambition to start up.

• see borrowing as the only root
• underestimate their business plan as just a means of getting a loan
• grossly misunderstand how to model production to make a profit

…and I desperately wanted to change turn this on its head.

Only, I made up my mind that I wasn’t going to go the traditional consulting route .

• Too expensive
• VERY limited
• Anti self-sufficiency ( clients grow dependant )

So, what were the alternatives to consulting?

• Perhaps, author a book
• Develop a proprietary software
• Run online courses

…these were just a few.

Then after extensive research and thinking things through…

…I settled for all 3 of the above alternatives, wrapped up into one package:

A book, plus bespoke software and an online course.

Enter: The Big Book Project

The Big Book Project ( https://thebigbookproject.org )

• An online eBook – pushed by a blog.
• A spin-off digital business planning tool called Poultry Project Reporter.
• And an online poultry farming course called Advanced Poultry Pick-Up.

In 2 years only,

the blog amassed 170,094 new search engine visitors  alone

PLUS , a little over 8,000 newsletter subscribers too.

Mission accomplished.

(Well, almost – “… but what about that software? “)

Actually, one of the most popular enquiries received through my blog is for help writing poultry business proposals .

With all the best intentions in the world, there’s just not enough of me to go around the entire subscriber base giving out 1-to-1 proposal writing help.

So, I did the next best thing.

I made my advice automated (with the help of some handy digital tools) and wrote it one time only.

The result was Poultry Project Reporter and now we have just launched version 2.

What is Poultry Project Reporter 2.0?

Poultry Project Reporter 2.0: the fastest way of writing a professional poultry farming proposal

If you are looking to write a watertight poultry business proposal,

Then this Poultry Project Reporter 2.0 is a solid investment for you.

Here’s why:

Essentially, all you have to do is type in your data into the input field and then leave the publishing (complete with PDF download) – even the calculations to PPR 2.0

Are you ready to take a closer look at Poultry Project Reporter? Take a look at the dedicated Poultry Project Reporter 2.0 website

Poultry farming as a topic is MASSIVE worldwide.

It seems, when it comes to the subject matter of poultry farming, every country is both ‘ stalking it ‘ and ‘ talking it ‘ online.

These stats from my blog above tell the tale of poultry farming and its popularity. It literally reaches every country in the world .

And despite all this talk about poultry farming business plans…

…I find a large percentage of the ‘audience’ has no capital funding availability (whether saved or borrowed) . Of course, this is totally natural and a reality for the majority, AND if you ask me a great ADVANTAGE.

Take this reader of my blog:

It seems many see a lack of capital as a barrier to entry when it comes to layer or broiler farming.

“But who said anything about needing significant capital to start up a profitable poultry business ?”

One of the BIGGEST attractions to poultry farming surely is the LOW BARRIER to entry , LOW SETUP costs and yet HIGH profitability and cash flow potential.

But as with many theories, I suppose it remains ‘up in the air (talked about)’ until someone makes it tangible…material…possible.

This is the principle that encouraged me to step up to the plate in an attempt to ‘bat out of the park’ all doubt surrounding it…

…and finally, answer the question:

Can you start up a poultry farm with zero capital?

Yes, you can start a poultry farm with no available capital.

Here’s how…

Zero Debt Poultry Farming: the MOST REWARDING way to start, scale and establish a leading egg or chicken business

In my line of work as a consultant (professional problem solver) – the one discipline that keeps my craft alive is RESEARCH.

And as such, I come across all kinds of neat fixes that may not be for the time I find them,

But are bound to come in handy some time.

So, much like a handyman or craftsman, not wanting to let anything go that could be of use,

I end up keeping a stash of these in a ‘kind of’ strategic toolbox.

When enough time passes by whilst researching related topics,

I get enough of a head of steam to begin compiling an eBook.

This is my process.

And using this I wrote ‘ Zero Debt Poultry: Business Startup Plan ‘.

It’s a strategic playbook and secret formula for how (with no borrowings or savings) you:

• turn your poultry startup idea into a market-leading farming enterprise
• BEFORE you yield your 1st egg or carcass .

Want the PDF download?

Become a paid subscriber today and download Zero Debt Poultry Business Startup Plan .

I had to refrain from using the phrase, “Masterclasses”…a bit presumptuous for my liking.

Aren’t we always needing to ‘add on’ – even after many years of experience? Are ever really the finished article?

Whatever your answer to those questions is,

I do think what is indisputable is the benefit of someone else’s EXPERIENCE when you don’t have any…

… experience saves loss …

…loss of:

…and in the case of business startup, the benefit of experience in some critical areas can be the difference between success and failure.

And where so much is riding on you making it work,

Getting the right experience is HIGHLY valued.

Equally, identifying the most advantageous area of learning carries importance.

So, what area of learning would you say has the most impact on farming success?

According to this study , ‘ Farm Business Management Skills a Missing Link For Smallholder Farmers: A Case Of Malingunde, Malawi ‘ (European Journal of Business and Innovation Research 2016): Just one of many studies which declare a link between business management discipline and better economic output . Other quotes from the study bear reference to previous works: “Generally, management is a human responsibility and skill that drives economic activities and development ( Oghojafor et al, 2012 ).” “Smallholder farmers need to be better equipped with business management skills if they are to play a central role in improving agricultural productivity ( Mohit, 2012 ).”

So, there you have it – business management is the most influential skill set you could acquire for succeeding with your poultry startup.

But is there really a shortage of business management material on the internet?

Not according to Google,

As you can see above, it took Google 0.6 seconds to return almost 6 BILLION results for the search term ‘business management’.

That’s a FLOOD of management content.

But…I ask:

• Is all of it good ? Or at least suitable for a startup poultry farmer?
• Also, where do you begin ?

To save you ENDLESS wandering from page to page online,

I have neatly packaged a power-packed portfolio of business management tutorials tailor-made for EVERY startup farmer…

…called “Grow AgriBusiness Faster Classes”

Grow AgriBusiness Faster Classes: instantly download 15 years of 1st class management expertise ( & speed up your poultry profits )

The purpose of these tutorials is to make common with you some of the most valuable business management lessons learned in my 15 years of management.

They span a corporate and independent consulting career, including:

• global best practice
• financial investments
• small business strategy

But the goal is simple…

…to make hard things simple for you to ‘master’ (…there, I’ve said it now…) to save you any potential material losses of getting it wrong.

These lessons should help you to get it right, 1st time.

The GREAT thing about these tutorials also is that they are all written from 1st hand experiences and lessons learned . Nothing academic – all true to life .

Here’s currently what is included :

Want to access the Grow AgriBusiness Faster Classes?

Become a paid subscriber today and fast forward your management abilities.

Are you currently working on a feasibility plan & business proposal for your future poultry farm?

Then this resource is the ideal pocketbook and project reference guide for equipping you with EVERYTHING you need to draft a winning plan.

It’s called the Poultry Project Hub…

Poultry Project Hub: a jampacked project resource library giving you 100’s of angles on planning optimal profits

This has to be the most plentiful online digital resource for assisting your poultry business proposal writing .

Here’s a quick round-up of its contents:

In short, the Poultry Farming Project Hub contains:

“…over 20,501 words, 200+ rows of data tables, as well as 30+ screenshots/images, sample calculations, case studies and more.”

If you are looking for:

• sample plans
• expert poultry business consultancy
• step-by-step calculations
• definitions and equations for investment metrics
• case studies
• detailed ‘explainer’ articles on hard to understand model concepts

…then this is an unmissable opportunity for you.

Visit the library and its FREE resources now.

Want to download the entire library in PDF instead?

Become a paid subscriber and get the PDFs.

This is very simply – a little bit of light relief if you are finding the whole exercise of business planning a little…frustrating.

There are 15 questions in this quiz.

Each covering a key poultry farming discipline.

It’s multiple choice and nothing too heavy.

Ideally, you might use them to sharpen up your general strategic business awareness.

Try the poultry business quiz.

I made this as a complementary guide to be read alongside sample poultry plans.

To help you better DIRECT the planning process.

To have you asking the right questions and taking the right approaches to assemble your poultry business plan successfully.

Plus, I provide insight into:

• production modelling options and,
• uncover flawed assumptions.

These points above are often sticking points and wrong turns for many when building a plan.

This eBook helps you avoid the loss of time and effort getting tied up in with grey spots.

And here’s how…

Poultry Planning Toolkit eBook: avoid common planning errors by having this on your desk as you work

I’d go as far as saying that you shouldn’t begin writing your poultry farm business plan UNTIL you’ve read this.

It does the job of ironing out all the usual sticking points that trouble and prolong planning.

Issues such as:

• modelling choices
• how best to plan your earnings
• how to measure profitability
• how to do capital planning

…are opened up with ease and made plain.

Here’s the chapter line-up :

• Broiler vs. Layer
• Reverse Engineer your Earnings
• Modelling for Cash Flow
• Frameworking
• Cost & Price Inputs
• Gross Profits
• Capital Planning
• Return on Investment
• Scenario Planning

I designed it to answer ALL the key strategic planning questions.

I’d say, the real value of this eBook is that it prevents false starts by filling in the common knowledge gaps .

A great time saver.

Take a few minutes to read a chapter for free .

Want to download the entire PDF eBook?

Become a paid subscriber today and get expert direction for writing a successful poultry business plan.

This one is quite simple.

If it’s ever cross your mind to ask,

“Hey Temi, what website software do you use?”

“What service do you use to send out those email messages?”

For example, I use WPMUDEV as my web hosting partner. They are just right for The Big Book Project currently. It’s true that there are many cheaper web hosting services out there, But the operative word here is * SERVICE* . When I fail, they pick up the pieces and always ensure The Big Book Project is constantly online. No downtime, no curveballs, no disasters…you see everything coming LONG before it hits, giving plenty of time to react successfully…PLUS, when trouble hits, they REALLY know how to rescue a WordPress website . Hands down. I have no complaints and many good things to say…if you are looking for an expert WordPress website support team – I couldn’t recommend them highly enough . Learn more about WPMUDEV here. (The link above goes to their website and of course costs you nothing. If you decide to hire them, I get a small payment back. The money side has no influence though. I personally use them and happily recommend their service.)

My other tools of the trade including:

• graphic design tool
• online payment gateway
• document management tools
• email marketing platform
• accounting program (inc. invoicing, quotations etc).

…are all neatly listed in the crib sheet.

It’s exhaustive. And comes with 10 years of self-employment and business ownership experience.

Lots of valuable, ‘hard-to-find’ gems to give you plenty of advantage.

(*Plus there are some GREAT time and budget savers in here to help you save the pennies, without compromising on  quality.)

Want to download my Digital Tools of The Trade crib sheet?

Become a paid subscriber today and get a headstart on digital business services.

Whilst I don’t write business plans, I do review them from time to time.

From your point of view, it might be a useful pointer in the right direction.

Just the thing you need to get you out of a rut and to finally complete your plan.

A bit like this:

…always good to see REAL LIFE RESULTS gained by readers of The Big Book Project who put the advice into action .

Want me to take a look at your poultry farm business plan?

Become a paid subscriber today and book your business plan review.

Now over to you…

Are you currently writing a business plan for your poultry farm?

Have you already drafted your plan?

Either way, I’d be interested to hear from you.

Leave a comment below.

Reader Interactions

Write your poultry project proposal in just 90 mins.

February 22, 2024 at 1:44 pm

My first time to visit this web site. I am impressed and subscribed soon. Hope I will be benefited from the package. Inspired by quick response of the system and tells how efficient and profitable the poultry business too. I will keep myself long in the transaction. Regards, Assefa T.

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Everything You Need to Know to Create a Profitable Poultry Farm

Last Updated: March 20, 2024 Fact Checked

• Choosing a Farm Type
• Establishing the Farm
• Caring for Chickens
• Growing Your Farm

Expert Interview

This article was co-authored by Alexandra Doss and by wikiHow staff writer, Raven Minyard, BA . Alexandra Doss is a Poultry & Livestock Expert expert based in Ruskin, Florida. She owns and manages Stellar Game Birds, Poultry, Waterfowl LLC, a selective breeding operation with game birds, poultry, and waterfowl. With over 14 years of experience, she produces strong genetics and health in her hatching eggs, eating eggs, and live birds. The farm is FWC game farm licensed, FDAC licensed for quail, chicken, and duck eating eggs and meat, and NPIP certified. She is known as the Quail Lady and has published several books on raising Coturnix. Her work has been featured in Mother Earth News, Backyard Poultry, Grit, The Chicken Whisperer Magazine, and Community Chickens. She also has a career as a Workforce Management Supervisor and has a certificate in project ​​management. She received a BS from Oregon State in Animal Sciences. There are 20 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,745,919 times.

Running a chicken farm requires more than just agricultural know-how. If you want to be a chicken farmer, you must also think like a business person while growing your brand. Choosing a focus, establishing a brand, raising your chickens, and building your business are all part of chicken farming. Then, as your farm grows, you'll be able to market, finance, and network to grow your business. In this article, we’ll teach you everything you need to know to start a successful chicken farm business.

Quick Steps to Start a Chicken Farm

• Decide if you want an egg- or meat-production farm and choose the best chicken breeds for your focus.
• Buy the land for your farm and purchase supplies like coops, brooders, and feeders. Apply for a loan if necessary.
• Market your farm by creating a website, making ads, and attending agriculture conferences to network.

Choosing a Focus, Breed, and Location

• Although less common, some chicken farms handle both meat production and egg-laying. If you choose this option, it may require twice as much equipment and physical labor.
• Studies show that eggs from chickens raised in good environments have double or triple the omega-3 fatty acid content and a third of the cholesterol as other eggs. By creating an egg-laying farm, you can assure your customers that they weren’t fed or exposed to unhealthy chemicals. [2] X Research source

• Broiler farms typically grow between 4 and 8 flocks a year, depending on the size of the chickens.
• Large chickens are typically processed into value-added products like chicken patties and chicken fingers. Medium-sized chickens are often packaged as boneless breasts or whole rotisserie chickens. Small chickens are often sold as fast food products. [4] X Research source

• Egg or meat processing: Processing poultry products for taste, quality, and safety
• Marketing poultry products: Promoting poultry products through advertisements to increase revenue
• Chicken breeding: Raising, breeding , and selling chickens for pet owners or other farmers

• If you want to start an egg-laying farm, for example, you may want to choose a layer breed like Rhode Island Red, Hamburg, or Sussex chickens. [7] X Research source
• Some good broiler breeds include the Cornish Cross, Bréese, Buckeye, and Delaware chickens. [8] X Research source
• You can find a list of popular chicken breeds and their specialties at https://chickenbreedslist.com/ .

• The further you move from your city or town, the cheaper the land will be.
• If you can't find land near the city limits, look for land in the countryside where you'll have plenty of space to farm.
• Poultry expert Alexandra Doss recommends that you “have at least an acre or so” of land for a chicken farm, but “a quarter of an acre is fine for a few chickens, too.”

Establishing Your Chicken Farm

• If you choose agriculture or poultry science, add a business minor (or vice-versa) to take classes on marketing, leadership, and other relevant topics.
• Get your degree online if you don't have time for a traditional four-year degree.
• Other ways to learn about poultry farming include taking a training course or consulting an established farmer for advice and mentorship.

• If you’re starting a farm in the United States, consider applying for an LLC, which has many benefits for startups.

• If you're running a meat productions farm, for example, you could include your plans for raising and butchering chickens, revenue goals or the first year, and plans for marketing your poultry products in stores.
• Business plans are useful for attracting investors or business partners down the road.

• Bring a business outline, evidence of your credit history, pay stubs, and anything else requested by the bank to your meeting.
• Start with a loan for the minimum amount of equipment and chickens for your farm. You can always get a larger loan as your business grows.

• Lighting instruments
• Waterers or heaters
• Waste disposal system

• Start with a small farm so you don't have to pay workers until your chicken farm business is successful.
• If you need to hire more workers, try to hire those with years of experience in poultry farming for better stability. You’ll also likely need an administrative manager to keep an eye on daily business.

Raising and Caring for Chickens

• Extensive: A cost-effective system in which your chickens roam freely on the ground and just have a shelter.
• Semi-intensive: In this system, you’ll breed half your chickens in cages and the other half will roam freely on the ground. This system protects the chickens from predators and bad weather.
• Deep-litter: This system is best for broilers. The chickens can move freely on the ground made of straw, sawdust, and leaves. This system allows you to easily feed them and reach their eggs without unnecessary hurdles.
• Slatted or wired: This system includes creating small houses with wooden slats or wired mesh flooring. The slats are 4 feet above the ground and you can easily feed the chickens and collect eggs . This is ideal for adult birds as the houses have a low temperature.
• Battery-caged: In this system, you’ll place the birds in metal cages and separate them into groups. Each cage has its own food and water containers and provides nests for the chickens to lay eggs in. This is the most effective system for egg production, but it may be too expensive for a new business.
• Build the chicken coop or cage at about 4 sq ft (0.37 m 2 ) per chicken. [17] X Research source
• Clean the chicken coop or cage regularly to prevent the chickens from spreading diseases.

• When buying chicks, always do some research beforehand to make sure the breeder is dependable. You don’t want to invest a ton of money on chicks just to discover they’re sick or malnourished.
• Make sure you have the brooder ready before buying and stocking the chicks.

• You can also give chickens corn, halved grapes, or cabbage as a treat, but avoid feeding them these treats more than several times a week as it's less healthy than chicken feed. [19] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source
• Nearly 70% of your production cost comes from supplying poultry feed.
• As you become more experienced, consider learning how to prepare your own feed . Until then, buying it from the market is fine.
• If your chickens aren’t fed properly, they’ll produce fewer eggs and become susceptible to various diseases.
• If you use ingredients like maize, ensure the moisture content is never above 10-11%, as this may lead to fungus. To prevent this, purchase your feed from a reliable company.

• As there is currently no effective treatment for poultry diseases, vaccinate your chickens to keep the diseases from spreading. Some common vaccines include RDV, Fowl Pox, Cholera, and Mycoplasma. Consult with your vet to get your chickens vaccinated.
• Not all vets have experience working with chickens, so locate a poultry vet ahead of time. [22] X Trustworthy Source The Humane Society of the United States National organization devoted to the promotion of animal welfare Go to source

Growing Your Poultry Farm

• If you notice that you're spending too much on chicken feed, for example, shop around with different suppliers to find cheaper feed.
• You can also hire an accountant or financial advisor to keep your records organized for you.

• Creating a logo for your business can also provide visibility for your brand. Make sure it aligns with your business (for example, you could never go wrong with incorporating a chicken into your logo) and put it on your website and business cards.
• If you don’t have a large budget, however, don’t splurge on a logo when you can invest your money into your actual business.
• Make use of social media, as well. Consider making a Facebook, Instagram, and even a TikTok account to spread the word about your business. Be sure to post regularly!

• Connect with your friends and neighbors, too. Even if they’re not farmers themselves, they may know people who are interested in buying from you or investing in your business.

• If you're running a chicken breeding farm, for example, you may want a loan to buy better egg incubators.

Community Q&A

• If you're not up for starting a chicken farm from scratch, you can also invest in or buy an existing franchise instead. [26] X Research source Thanks Helpful 0 Not Helpful 0
• Research methods that successful chicken farms use as a guide for your business. Popular poultry farms include Cargill Meat Solutions, Hormel Foods Corp, Tyson Foods, JBS USA, and Smithfield Foods. Thanks Helpful 0 Not Helpful 0

• Always wash your hands thoroughly after handling chickens. Live poultry often carry salmonella. [27] X Research source Thanks Helpful 0 Not Helpful 1

You Might Also Like

Thanks for reading our article! If you’d like to learn more about poultry, check out our in-depth interview with Alexandra Doss .

• ↑ https://survivallife.com/what-advantages-chicken-farming/
• ↑ https://www.greenamerica.org/green-living/many-benefits-backyard-chickens
• ↑ https://www.aces.edu/blog/topics/farming/new-farmers-guide-to-the-commercial-broiler-industry-poultry-husbandry-biosecurity-basics/
• ↑ https://www.poultry.care/blog/how-to-start-a-successful-poultry-care-farming-business
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/chickens/en/
• ↑ https://www.canr.msu.edu/uploads/234/69325/Chicken_Breed_Chart_to_Help_Choose_Your_Chicken.pdf
• ↑ https://animal-world.com/best-meat-chicken-breeds/
• ↑ https://withmydegree.org/can-degree-agriculture/
• ↑ https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• ↑ https://chickenscage.com/news/how-much-does-the-poultry-farm-equipment-cost.html
• ↑ https://www.fao.org/poultry-production-products/production/management-and-housing/en/
• ↑ https://grubblyfarms.com/blogs/the-flyer/how-big-of-a-coop-do-i-need
• ↑ https://www.humanesociety.org/resources/adopting-and-caring-backyard-chickens
• ↑ https://www.canr.msu.edu/news/decreasing-daylight-and-its-effect-on-laying-hens
• ↑ https://extension.missouri.edu/publications/g8903
• ↑ https://www.irs.gov/businesses/small-businesses-self-employed/what-kind-of-records-should-i-keep
• ↑ https://www.nerdwallet.com/article/small-business/how-to-apply-small-business-loan
• ↑ https://www.fao.org/poultry-production-products/production/poultry-species/en/
• ↑ https://www.investors.com/promoted-content/franshares/how-to-generate-passive-income-through-franchise-investing/
• ↑ https://www.health.state.mn.us/diseases/animal/backyard.html

About This Article

To start a chicken farm business, decide if you want to focus on eggs, meat production, or another specialty niche, then obtain the necessary equipment. Next, choose a chicken breed that matches your farming goals and set up coops or cages to keep them in. Feed and care for your chickens daily and be sure to separate any chickens that seem ill from the rest of the population. Don't forget to market your business by creating a website and advertisements! For more tips on choosing the best breed for your goals, read on! Did this summary help you? Yes No

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Poultry Egg Farming Business Plan: A Step-by-Step Guide

Poultry egg farming is a profitable and sustainable business that provides food for households and the wider community. The egg industry is growing, and with a well-written poultry egg farming business plan, you can secure funding and start a profitable enterprise. This article provides a step-by-step guide to creating a poultry egg farming business plan. Below we learn about poultry/chicken egg production business plans, poultry egg farm business plan costs, and a step-by-step guide for poultry egg farming business plan.

Poultry Egg Farming Business Plan

Conduct market research.

Before starting any business, it is essential to conduct market research to determine the business idea’s feasibility. Consider the demand for eggs in your local area, the competition, and the potential market for your eggs. Research the types of poultry breeds commonly used for egg production and identify the breeds that are well-suited to your local climate. Research the cost of feed, equipment, housing, and other operating costs to understand better the costs involved in running a poultry egg farm.

Define Your Business Goals

Once you have conducted your market research, it is time to define your business goals. This will help you determine what you want to achieve with your poultry egg farm. Some common goals for poultry egg farms include:

• Maximizing egg production to increase profits
• Providing a high-quality product for customers
• Expanding the business to reach a wider market
• Offering an affordable product to customers

Determine Your Target Market

To determine your target market, consider the age, income, and location of your customers. Your target market could be local families, wholesalers, or supermarkets. Consider the preferences of your target market, such as organic or cage-free eggs, and plan your business accordingly.

Develop a Marketing Plan

Make a strategy for marketing your eggs and reaching your target audience. Use social media, advertising, or market events to promote your business. Consider offering special deals or promotions to attract customers.

Prepare a Financial Plan

The financial plan is your poultry egg farming business’s most critical aspect. This plan should include estimated startup costs, operational costs, and projected income for your business. Consider the costs involved in buying equipment, purchasing land, building a coop, purchasing birds, and feeding and caring for the birds. Estimate the cost of utilities, insurance, and other operating expenses. Project the income from selling eggs and calculate your expected profit.

Choose Your Poultry Breeds

Choose poultry breeds that are well-suited to your local climate and meet your target market’s preferences. Consider the egg production rate, the cost of the birds, and their overall health and well-being.

In case you missed it: Types of Poultry Farming: Find Out Here!

Build a Shed

Build a shed that provides a secure and comfortable environment for your birds. The shed should be well-ventilated, provide access to sunlight, and be free from predators. Consider the cost of building a shed and the materials you will need.

Purchase Equipment

Purchase the equipment needed to run your poultry egg farm. This may include feeders, waterers, incubators, and brooding equipment. Consider each item’s cost and purchase durable and efficient equipment.

Purchase Birds

Purchase your birds from a reputable hatchery. Consider the birds’ cost, age, and overall health.

Start Your Poultry Egg Farming Business

Start your poultry egg farming business by caring for your birds and producing high-quality eggs. Consider expanding your business by offering different types of eggs or services like egg delivery.

Frequently Asked Questions About Poultry Egg Farming (FAQ)

Is the poultry egg business profitable.

Poultry egg farming can be a profitable business when done correctly. The global demand for eggs continues to increase, and with a well-planned business strategy, you can take advantage of this growing market. One of the key factors for profitability in the poultry egg farming business is to produce high-quality eggs at a competitive price. By investing in good quality equipment, feeding and caring for your birds, and following best practices in egg production, you can ensure that your eggs are of a high standard and are in demand.

Another factor contributing to the profitability of a poultry egg farming business is the ability to manage costs effectively. You can increase your profit margins by controlling feed, labor, and utility costs. Additionally, you can increase your sales and revenue by marketing your eggs to a wide range of customers, including local families, supermarkets, and wholesalers. With a focus on quality, cost management, and marketing, a poultry egg farming business can be a profitable and sustainable enterprise.

How Much Profit Does Egg Farming Make?

The profitability of egg farming depends on various factors, such as the size of the operation, the cost of production, the price of eggs, and the demand for eggs. A small egg-farming operation with a few hundred birds can profit from around $10,000 to $20,000 annually. On the other hand, a large-scale egg farming operation with tens of thousands of birds can generate profits in the millions of dollars.

The profit margin in the egg farming industry is relatively high, with an average profit margin of 20% to 30%. This is because the cost of production is low, and the demand for eggs is high. The cost of feed, housing, and other operating costs make up the majority of the production costs, while the sale of eggs generates the majority of the revenue. By controlling the production cost, improving the operation’s efficiency, and increasing the demand for eggs, egg farmers can increase their profits and grow their businesses.

In case you missed it: Poultry Farm Shed Design and Size: for 1000, 5000, 10,000 Birds

What are the Disadvantages of Layer Poultry Farming?

Layer poultry farming is profitable, but it has its challenges. Some disadvantages of layer poultry farming include high start-up costs, disease outbreaks, and high feed costs. Disease outbreaks can be costly, resulting in a loss of birds, decreased egg production, and increased veterinary costs.

High feed costs can also be challenging, as the birds require a nutritious diet to produce quality eggs. The cost of feed can be impacted by the cost of ingredients, such as corn and soybeans, which can fluctuate based on market conditions. Another disadvantage of layer poultry farming is the potential for egg production to decline, resulting in lower profits and a decrease in egg sales. Furthermore, competition is fierce, making it tough to set yourself out from the competition.

In conclusion, poultry egg farming is a profitable business offering a high investment return. It requires a well-thought-out business plan that outlines the goals, strategies, and cost of production.

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Very nice article. I’m interested to start putting up my own egg farm business.

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By Samuel Ansah

October 2, 2022

Having a chicken farming business plan is vital if you are interested in chicken farming. Chicken Farming is a booming area of production with many promises.

The sector boasts higher and quick returns as chicken meat and chicken eggs are widely consumed.

Chicken farmers are encouraged to have a chicken farming business plan to guide them through their production, assist them in accessing loans, and attract potential investors. This article discusses the steps required to prepare a business plan to guide a successful chicken farm business.

In this Article;

Chicken farming for beginners

The chicken is one of the most important animals in modern-day farming. They produce meat, eggs, feathers for decoration, and blood meal for feeding farm animals. The amount of products made from chicken is incredible, and their use in farming is essential for keeping people fed and healthy.

How to start a chicken farming business

How many chickens do you need to start a chicken farm, sections of the chicken farming business plan, 1. introduction, 2. marketing management, 3. production/ operations management, 4. human resource management, 5. financial management, 7. appendices, introduction.

This section gives a comprehensive background and overview of your chicken business. The section has several subsections that come together to give or provide a thorough overview. However, feel free to remove subsections that do not apply to the business.

Title Page:

This page provides the name of the document, the business name, and the names of those involved in coming up with the business plan. Please provide the date in this section to remind you when it was developed and keep it updated.

Executive summary:

This section appears at the front of the business plan, but it is the last section developed; presents the most crucial information, which may include the firm’s overall goals and objectives, i.e., it should talk concisely about what the business is, what it wants to do, how it will do it and the projected rewards from it. The executive summary should give a brief overview of the business plan.

Table of contents:

The table of contents should provide the titles of all the section headings in the chicken farming business plan and their page numbers.

Vision and Mission statement:

The Mission statement talks about the primary reason for the existence of your chicken business, its unique circumstances, the product(s) it sells, and why it is in business. You always revise and update it to reflect the changing face of the firm. The Vision statement tells the reader what particular position the firm is in or plans to enter and the most important goals of the business.

Business Organizations:

Briefly describe in this section the legal organization of the chicken farming business plan (for example, partnership, corporation, or proprietorship).

Overview of the current situation:

This section of the chicken farming business plan may be helpful when the plan is to be used for securing financial assistance.

The overview helps set the context of how the business has changed over time and gotten to its current form. It should talk about how the business’ financial measures have changed over time. Then, information related to the business location (you can add pictures), current sales, inventories, assets, marketing area, number of employees, and any other helpful information. The reader should have a snapshot picture of the business’s current status.

How profitable is chicken farming?

Marketing management of chicken farming business plan.

This section is more like the juice of the plan. The subsections include;

Marketing SWOT analysis

Talk about the Strengths, Weaknesses, Opportunities, and Threats surrounding your business and discuss the results.

Products and services produced.

Talk about the specific products or services you offer. Your statement may be like, ‘we raise chickens for meat or eggs.

Industry overview and position

Talk about your industry and your business fit into it. Consider including trends in industry sales, competitors, cash markets, new market opportunities, and threats surrounding your business, and discuss the results. Thoroughly describe the customer base to help you better define your target market.

Marketing strategy

Describe the marketing opportunities you face and how you intend to take advantage of those. Talk about the advertising programs you will undertake, how you will distribute your product and how you will measure whether you’re successful with your marketing plan.

Also, talk about how you plan on mitigating risks and what tactics you will use. You will need to talk about how you intend to manage risks associated with input and output prices.

Managerial Expertise

Take stock of the total managerial expertise used by the firm. Talk about the marketing-related knowledge the manager possesses.

Production/ Operations Management

Assessing the operations process and making chicken farming business plans for the future is essential, especially when you’re planning on expanding or change is about to happen in the business.

In your chicken farming business plan operations, talk about;

• Production SWOT analysis
• Overview of production assets
• Managerial expertise
• Production performance
• Production strategy

Human Resource Management

The competency of your labor force may determine how successful your business will perform. In this section of the chicken farming business plan, you are required to be strict on the following;

• Human Resource SWOT analysis
• Organizational chart 
• Overview of current policies
• Human Resources Strategy

Financial Management

This section of the chicken farming business plan is the most crucial factor from the potential lender’s viewpoint. Financial statements are best presented in the appendix. Explain the chicken farming business plan finances. We advise that you work with a business consultant, accountant, or financial advisor to develop this part, especially if you’re pursuing other funding options.

Talk about;

• Financial SWOT analysis
• Review of the current economic situation
• Financial strategy

This part of your chicken farming business plan should tell your reader the highlights of your plan. Restate your most crucial goals and mention how you plan on achieving them. Draw focus on what your plan intends to do to reach future profitability, efficiency, liquidity, and solvency.

The appendix of the chicken farming business plan might contain your financial statements, both Pro-forma and actual, which point to your financial management section. Include anything that may be crucial to the body of your chicken farming business plan. Give each appendix a unique name such as ‘SWOT analysis results’ or ‘Financial statements.’

Chicken farmers can follow this guide to develop a chicken farming business plan successfully. A well-written business plan can give a particular chicken farmer an advantage over other farmers in securing funding or investors for their business.

Source : PoultryABC.com

Thanks for reading from PoultryABC.com an agriculture publishing website from Ghana. You are free to share this story via the various social media platforms and follow us on; Facebook , Twitter , Instagram etc.

You may be interested: How to Start Poultry Farming for Beginners

How to Start Poultry Farming for Beginners

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Samuel Ansah is a seasoned agriculture professional with over a decade of experience researching, sharing, and publishing news and opinions. He is passionate about using his knowledge to help farmers and other agriculture stakeholders make informed decisions. Samuel has focused on publishing his work on agriculture, including articles and blog posts. Contact: [email protected]   More about Bio

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How to Start a 7-Figure Poultry Farm (2024)

• 2 years ago

Did you know the average poultry farm provides over a million dollars of chicken for people to eat every year? John Mathia and Geoff Scott showed us how to start a poultry farm and turn it into a vertically integrated award-winning business. You can too!

Geoff and John started Marion Acres in 2012 so they could eat healthier food than they could buy at the supermarket. Their first attempt at growing their own food went horribly wrong: tractors broke, rains made the land unusable, and the landowner sold the land out from under them––but they persevered. They went from 32 chickens in Geoff’s garage to a poultry farm with different animals, a grocery store, a slaughterhouse, and award-winning chickens.

We’ll share how they developed one of the northwest’s most successful poultry farms! You’ll learn about government subsidies, partnerships, and building a vertically integrated business.

They’ve got information any poultry business can use. Let’s start by learning about the poultry industry. 

Step 1. Learn About Poultry Farming

Don’t try to just jump straight into the chicken business and expect to make a million dollars overnight. There’s a lot to learn about the chicken farming business. You will have federal, state, and local laws to follow. In addition, there are lots of capital expenditures. Plus, you’re raising animals, so without proper hygiene, your whole farm could die.

Don’t be scared, though. You can start small. Geoff told us:

Geoff recommended Reading Pastured Poultry Profits by Joel Salatin, plus we added some other best sellers on Amazon for avid readers.

Here are some interesting reads I found while researching the topic:

• Why poultry is better than beef
• Different feeds for different chickens

We’ll help you understand the poultry business so you can decide the best strategy for your chicken farm. Let’s start by looking at the poultry industry.

How much to start a chicken farm?

Geoff and John started off with:

• 32 broiler chickens : $75
• One chicken tractor : $220
• 150 pounds feed : $100
• Gravity water dispenser : $60
• Total : Under $500

So, you don’t need a lot of money to start raising chickens. If you don’t have land, that’s another story. Let’s look at how much it costs if you need land.

How much does it cost to start a chicken farm if you don’t own land?

Poultry farming will be more expensive if you don’t already have land to use. Chickens need space and a healthy environment. Chickens require at least three square feet per chicken plus space for storage, vehicles, home, etc. 

That means the first acre will hold a maximum of 4500 chickens and each additional acre can hold around 5,000 chickens.

If you don’t have land, you can expect at least $100K startup costs for poultry farming. Some resources even say a poultry farmer should expect to spend $250K. The number of chickens you can hold will depend on the number of acres you buy. Check out the table below for an idea of how land will impact the costs and revenue.

Of course you don’t have to start off with 5,000 chickens. You can start smaller and build your way up. But realistically expect to spend the cost of a down payment and the first two to six months of the mortgage right away. Then, with every 100 chickens expect to spend $1.500.

Is chicken farming profitable?

A poultry farm business can sell both chicken and eggs on the commodity markets or direct to consumers (DTC). Let’s look at each. 

Poultry companies selling DTC

Egg production and meat production can be highly profitable if you sell directly to consumers. Marion Acres sells most of its meat to people and local restaurants, which differs from many farms that sign contracts with major poultry corporations. Geoff told us:

Chicken is about a 30% margin.

Check out the rest of our interview with Geoff and Josh.

They sell their meat at $13.99 per pound (lb) because it is non-GMO, pasture-raised broiler farming. That means they make about $50 per chicken and $15 is margin.

Unless a poultry farmer processes the meat onsite, they shouldn’t expect to get such high margins, though.

Selling as a commodity

A poultry farm business might sell on the open market as well. In this scenario, you’ll need to register with the USDA . You’ll be selling to companies that process the live chickens and turn them into breast, wings, thighs, and other meat for consumption. In this scenario, your profit would be:

Broiler Companies Gross Profit = (market rate per pound x pounds of live chickens) – (costs of chicks + feed + labor caring for chickens + transportation costs).

Egg Laying Companies Gross Profit = (market rate of eggs x number of eggs) – (feed + labor caring for chickens + transportation costs).

You’ll want to compare current pricing for broilers versus eggs to decide which is more profitable. Alternatively, you could do a mix of broiler meat and egg laying.

Geoff told us about how a lot of farmers operate:

Bring on a bunch of debt, get all your equipment, and then farm for the rest of your life. You hope to pay off that debt. John and I took a little bit more measured approach.

During many years farmers will run at a loss and have to be subsidized by the government, so make sure you talk to a financial advisor before you jump into the poultry farm business.

Poultry Industry

According to IBISWorld , the average American eats approximately 112 pounds of chicken, eggs, turkey, and other farm fowl each year. They expect Americans to increase their consumption by about half a pound per year. 

Chicken farms sell chicken and other birds based on the commodity market rates, which have ranged from 59 cents per pound at the beginning of the COVID-19 shutdowns to an all-time high of 99 cents per pound on June 17, 2022. Estimates expect that this inflation will level off and return to approximately 1% increases in the prices paid for full birds.

From the poultry farm, the birds will go to:

• A processing plant (or slaughterhouse)
• A wholesale processor
• Supermarkets and retailers
• The final consumer

As a result, a bird that sold for 99 cents per pound, increases to about $5.99 to $7.99 for a whole chicken in the supermarket. Breasts and tenders can go for over $4 per pound according to the USDA . 

However, Geoff and John reap most of the profits from their poultry farming because they own the processing and supermarket. Let’s look at each of the players in the poultry farm business to see how it quadruples in price from the farm to the consumer.

A farmer’s main costs include:

• Land : It’s best to be near but not in big cities. Prices of land can vary dramatically. For example, you might find two to five acres ranging from $5,000 per acre to $2.5 million per acre.
• Chicken coop : Later on, we’ll explain how to build a chicken coop, but if you’re building with three square feet per chicken, you’ll probably end up spending a ton on your chicken house.
• Chickens: You might find day-old chickens for approximately $1 to $2.50 per chick based on the quantity, sex, and whether they are GMO-raised.
• Feed: You’ll need to feed the chickens, and you’ll probably want to buy in bulk. Per pound, smaller bags are much more expensive than when you buy a ton of feed.
• Transportation costs : IRS mileage deductions change each year, but have been over $.50 per mile since 2008. You can deduct actual costs instead.
• Employees: If you have over 500 chickens per owner, plan to spend $15 per hour according to the BLS .

Poultry and other meats require processing, which is an industry worth approximately $227.6 billion with a 4.8% profit margin according to IBISWorld . Poultry processing is included in US Industry (NAICS) Report 31161 . I strongly suggest you pay for the report if you’ll be involved in processing, especially if you need a loan.

Using current market rates, the spending breaks down to:

• Purchase price per pound: $.99
• Additional expenses per pound: $.75
• Profit per pound: $.09
• Sell to the wholesaler by the pound: $1.83

Processing is where most of the additional costs in the industry occur, but not where most of the profits are. At the time of writing, there are 5,486 processing companies, and the major players get 57% of the revenue and 98.25% of the profits. The major players are included in the chart below:

That means the average company can expect to achieve a maximum of $18,000,000 revenue and up to $867,000 per year. There are a lot of industry participants operating at losses.

Once the meat has been processed, it is sent to the wholesaler.

Poultry Wholesalers

These are the companies that sell to grocery stores and restaurant chains. There are between 700 and 800 businesses in this category, but the industry is dominated by Sysco and Cal-Maine foods, which get a combined 52% of the revenue. 

Interestingly, smaller wholesalers seem to perform better with a higher profit margin of 3.19% on a little over $8 million revenue on average.

• Purchase price per pound: $1.83 
• Additional expenses per pound: $.40 per pound
• Profit per pound: $.57
• Sell to supermarkets by the pound: $2.80 

Supermarkets

The supermarket industry makes $757 billion in revenue with 21.3% of that attributed to meat, poultry, cheese, and eggs. The purchase of food items accounts for almost 70%. They also average 1.8% profit , but Publix manages to hit a 27.6% profit margin.

• Payment to wholesaler: $2.80
• Profit: $.07
• Other expenses: $1.13
• Consumer price per pound: $4

Why does this matter to a poultry farm?

It means that by the time the food gets to the customer, three other companies are adding $3.01 to the price of the chicken, of which 75 cents is profit.

That’s why John and Geoff’s business model is so brilliant. Instead of being a commodity that gets the short end of the stick, they’ve built their poultry farm into a slaughterhouse, packager, retailer, and online store.

While this comes with additional costs, they effectively make 2.5 times the revenue while increasing the costs by approximately $2.28 per pound with potential profit margins of 10%. 

Governing Laws

There are a lot of laws covering poultry farming and egg production. You’ll want to familiarize yourself with:

• EPA rules on animal feed operations
• USDA policies regarding livestock
• Farmers Service Agency (FSA, a division of the USDA specifically to help farmers succeed)
• State agencies may have policies about farming permits, licensing, or inspection. Check the FSA map to find experts on your state regulations.
• Many cities and counties may have regulations that apply to starting a chicken farm. I would suggest talking to your local SBA office and health district.

Don’t forget to register your farm. Marion Acres is a multi-member LLC, but it operates similarly to a partnership. Read our blog that walks you through how to register an LLC . 

Market Forces

Weather, unemployment, and disposable income all have an impact on farming poultry. Chickens don’t sweat, so temperatures above 90 degrees can jeopardize their health. Make sure to take that into consideration if you are considering how to start poultry farming.

Choose a Poultry Sector Next

Now that you know a little about the types of businesses involving poultry, what kind of poultry business are you going to start?

• Sell chickens for meat
• Create feed to sell for poultry farmers
• Hatchery and breeding chicks
• Egg and meat processing

Whichever one you choose, your focus should be on how to maximize the output for the lowest cost. Given the primary variable cost is feed, you want to focus on the following ratios:

• Broiler farm : meat per pound of feed 
• Laying eggs : Eggs per pound of feed 

Let’s look at the different breeds of chickens you can choose for your own poultry business.

Type of Bird

Were you raised on a chicken farm?

If you weren’t, I bet you’ll be surprised by the number of chicken breeds available. Fortunately, Chicken Breeds List has an extensive knowledge-base about chickens. It’s basically a one-stop-shop about poultry farming for beginners, with over 31 different breeds ranked based on:

• Number of eggs per year
• Growth potential
• Aggressiveness
• Space requirements 
• And other considerations

They rate the Leghorn as the best egg-laying chicken and the Cornish Cross as the best for producing fast and plentiful chicken meat production.

Look for their awards on sites that educate, breed, or cook chicken. If you see one of them, this means they are a poultry company focused on excellence.

Oops! I spent half the blog educating us on the chicken industry. Let’s carry on with how to start a poultry farm in the USA.

Step 2. Write a Poultry Farming Business Plan

Poultry farming business plans help you keep yourself focused on your goals. Whether you just want enough to feed family and friends, you want to sell eggs or chicken meat locally, or you have dreams of becoming a major chicken farming business, a business plan will help.

Check out our blog about business plan writing and write your own. If that’s not your style, we understand. Marion Acres has never had an official business plan. They told us;

I would say we’re kind of unofficial. A lot of the growth that we have had is just kind of the market driving us that way. The goals we have are probably how to become more sustainable as a farm, and how to become more self-sufficient down the road. And that could be a one to two-year venture.

After you have a business plan for your poultry farm, you’ll know whether you need extra funding or not. If you do, you might want to consider business loans.

Step 3. Poultry Business Loans

If you don’t already have land to start a poultry farm, you’ll need to get some. That means you probably need to buy it. Most landlords won’t love a chicken coop in their garage.

Plus, there’s other poultry farming equipment you’ll need. In addition to the standard loans available for most businesses, the FSA has farming loans that help people buy land, invest in equipment, and make it until the next harvest. 

There’s even youth funding to help 10 to 20-year-olds do farming projects. Put your kid to work raising chicks! Teaching them young is great for when they want their own business.

Next, choose a location for your poultry farm.

Step 4. Find a Location of Chicken Farm

Where are you going to raise chickens? 

Well, that depends on how many you have. Raising chickens can be a space-consuming venture. The poultry farm business can consume three to ten square feet per chicken meaning you can fit about 33 chickens in a 10 x 10 space. 

That means an acre can hold between 4k and 14k chickens, but that doesn’t leave room for much else. That would also be a massive chicken house. 

Chickens also do best in 70° to 75° weather, and they can have heat strokes when temperatures get above 90°. Geoff told us:

They’ve gotta have water. They’ll die pretty quick if they don’t. Especially in the heat.

You also want to create a farm where the cost of land plus transporting poultry products is balanced to minimize costs. 

Step 5. How to Make a Chicken Farm 

Poultry farm design is focused on creating effective layouts and processes to help chicken farms become more profitable and efficient. Check out the Big Book Project . 

You’ll need to do things like:

• Establish how to position everything on your land.
• Decide how to make the most of your space.
• Build a chicken coop.
• Manage your supply chain.
• Purchase and care for your chickens.
• Process and sell your poultry products.

We’ll look at a few, but I strongly advise checking out the Big Book Project and talking to other poultry farming businesses to learn more about designing a small farm. Acclimating to the setting in person will give you a powerful perspective on chicken farming.

How to start a poultry farm: Build a Chicken Coop

Marion Acres uses what they call a Chicken Tractor with a Gravity Water Delivery System for their broiler chickens. It’s an 8-foot by 8-foot enclosure made from:

• Nine 2” x 2” wood beams : $4 each = $36
• Seven 8’ x 2’ corrugated steel panels : $22 each = $154
• Chicken wire : $39 (should be approximately 1 roll)
• Nails and screws: $5
• Estimated Total: $234 + tax, shipping, and handling

When they built it, the total cost would have been about $220 for the coop and $60 for the gravity water delivery system. 

This makes it where they can easily move the chicken coop to different spots on the poultry farm. Watch the video below to view how they built the chicken tractor.

Almanac.com has a good read on how to make a chicken house. They suggest keeping the poultry house near where people are at all times of day so that someone can hear if a fox tries to enter the chicken house.

Farm innovations have created intensive poultry housing systems. With automated feeders, watering systems, and other improvements, you can more easily care for your chickens. You’ll have to establish the proper settings for your poultry house because chicken breeds vary on their needs. Learn about some of the best feeding systems.

How to start a poultry farm: Buy Feed

Every chicken will need to eat. Without poultry feed, you’ll have a hard time keeping your chickens healthy. Chicken feed is made with specific purposes in mind. You can buy poultry feed for:

• Baby chickens: Starter food is best for ages that range from day old chicks to 20 weeks.
• Chicken broilers: If you’re just trying to raise chicks to sell the meat, get food specifically for broilers.
• Teenage chickens: If you want to keep your chicks properly cared for until they each become an adult chicken, you might want to change from starter food to grower food at six weeks. You’ll want to change this when they start laying eggs.
• Egg layers: Once chickens start laying eggs, they need layer feed to help produce healthier eggs. It’s like grower feed but with more calcium and minerals.

When you’re just getting started, you can buy feed from Amazon or Walmart, but you may want to buy in bulk. When comparing a 40 to 50 lb bag to a 2,000 lb order, you can save up to $1,000 by buying in bulk based on online pricing. 

Check out this blog to learn more about feeding chickens .

You’ll want other equipment, too. 

How to start a poultry farm: Other Equipment

You will need equipment based on the chicken products you sell, the space you have, and your budget. Some of the items you might need before you buy your chicks include:

• Waste removal system(s)
• Lighting instruments
• Brooders (for breeding)
• Heaters (for cold weather)
• Crates (for collecting eggs)
• Egg trays (for handling and selling eggs)
• Perches (for laying hens)
• Nests (for laying hens and breeding)
• Incubator (for breeding)

Once you have all the equipment setup, it’s time to find dependable breeders.

Get Your Chickens

It’s time to buy some quality chicks from a reputable breeder. You can buy locally or online, but be careful when buying online. There are two ways to get new chickens and it sounds like a joke. You get to choose between the chicken or the egg.

Geoff told us:

You definitely wanna buy day-old chicks. Leave the hatching of the eggs to the hatchery.

Based on my research, it seems that eggs and chickens sell for about the same price, which means you are better off with the chicks. If you decide to expand your business to incubate your own eggs later, you can potentially increase your profit. You’ll need to learn poultry science first, though.

Some breeders are more honest than others, so make sure they have a guarantee. You might also ask if they have an American Poultry Association flock certification .

Some of the ones consistently mentioned include:

• Jenks : Business success is often measured by profitability, but longevity is also important. As the longest operating poultry company supplier, they know they understand the poultry farm business.
• Cackle Hatchery : If you are looking to buy from only one supplier, Cackle is probably the place. They sell pretty much everything you need for raising and selling chickens. Plus, they’ve been around for over 80 years.
• Privett Hatchery : If you are on the west coast, you might consider getting your chickens from Privett. It’s in New Mexico making it more convenient for a farmer located in the southwest United States.

You can find more breeders and fertile egg suppliers on Chickens and More .

Step 6. How to Run a Chicken Farm

Poultry farming is a delicate business. You have to:

• Feed your birds the proper nutrients: We discussed this in the section on feed. This will help promote chicken health.
• Treat against poultry diseases: If your flock catches a chicken disease, you need to separate the sick ones and care for them. You may also have to hire a vet. Learn more about diseases chickens catch .
• Protect against predators: We discussed this during the section on design.
• Dispose of their waste: You’ll need a waste disposal system to help keep the chicken coop clean. 
• The deep litter system is a method of composting inside the coop. 
• You can also use an automated system.

Geoff and John use manual processes. They told us:

We move the chicken tractors around so their waste fertilizes the land. Every animal plays a role in the ecosystem.

• Treat against poultry diseases : If your flock catches a chicken disease, you have to separate sick ones and care for them. You may also have to hire a vet.
• Maintain documentation of care: You’ll need a great system to document your date of purchase, care, date of processing, and more. Check out USDA documentation requirements .

Author’s note: During my experience in the building automation industry, I found that automated systems make documentation of anything much easier. When you can easily check a log to see when feed was distributed, water consumed, temperatures, and other relevant data, it is much easier to comply with government regulations.

Step 7. Process the Birds

Once the birds have matured to an age you can sell them (typically six to 20 weeks), you need to turn them into meat. Most people will do this using an external processing company, which we discussed in the industry overview, but Geoff and John do it themselves. They told us:

I wish we would’ve known more about how it was going to go with the county in developing the processing facility. I think we probably would’ve just hired a project manager and said, “Deal with the county, make sure everything is taken care of. Let us focus on the stuff we’re good at. 

And I don’t wanna be distracted by explaining to the county about our storage tanks… In the end, I think it (hiring a land-use consultant) probably would’ve saved us a lot on (the) schedule.

Step 8. Sell the Chickens or Eggs

There are several ways for a poultry farm business to sell their chickens and eggs. The business can sell its products to:

• Consumers: Reach this target market through websites, social media, your own retail location, and farmers’ markets.
• Restaurants: Get in touch with restaurant owners through similar channels as consumers but also through trade organizations.
• Poultry processors and wholesalers : Join trade associations or keep reading to find out how to farm for Perdue or Tyson.

How to start a chicken farm for Perdue

If you want to learn the benefits of poultry farming with Perdue, check out the links on their poultry initiatives . As a Perdue farmer, you get access to:

• Some of the most advanced systems in the industry
• A consistent supply of industry best practices
• A regional vet dedicated to helping provide care for your poultry
• Flock advisors to help you maximize gross income and profit
• Technical assistance to maintain your systems

They’ll guide you through the process of how to start a poultry farm for Perdue.

How to start a chicken farm for Tyson

If you’re wanting to contract with Tyson, check out their prospective farming partners page. They use guidelines from the University of Georgia and contract with more than 6,000 contract farmers. Contact the nearest live operations manager if you’d like to discuss how to start a poultry farm with Tyson.

How to start a chicken farm to sell eggs

Egg-selling poultry farms have many of the same requirements as broiler farms, but they are focused on getting the most eggs per unit of feed. You’ll be trying to keep your chickens healthy for a longer period of time because layers often start egg production near 20 weeks and can produce eggs daily for three to four years .

Step 9. Other Business Functions

In addition to the basic equipment and chicken care, you’ll need to have your systems in place for standard business operations like:

• Bartering (unique to farming)

Fortunately, John and Geoff gave us a ton of information on what they use to operate their business selling broiler chickens.

How to start a poultry farm: Hiring

Marion Acres, LLC emphasizes two aspects when hiring:

• Skill: Do they at least somewhat understand the job?
• Personality: Are they fun to be around? Similar values? Work Ethic?

For processing employees, they told us:

It’s called Poached. I think that attracts more of the food service industry, people that are used to handling knives and processing things, stuff like that. So we use that for the processing facility.

They also explained most other positions are easily filled with walk-ins and “now hiring” signs.

How to start a poultry farm: Accounting 

Marion Acres uses a variety of tools for accounting. John told us:

Geoff does (accounting), but we do use QuickBooks Online, a lot of spreadsheets.

You can connect QuickBooks to most software, so you might be able to integrate it with other software you love. Geoff and John told us:

We use Clover for here in the store. Shopventory, which handles our inventory. And we do use Square for some of our online .

Make sure you understand your accounting processes because you’ll need to have sufficient funds or be well documented for the farm programs. Learn about other accounting software for farmers and have a professional accountant help you set it up properly.

How to start a poultry farm: Marketing

John discussed their marketing strategy with us:

We have mainly my wife who oversees that team, Rachelle. There (are) about two people right now, besides her. So three total. 

We use Wix, which is very user-friendly, and a very simple platform. It just uploads some pictures and types in some things and they make it look good. So kudos to Wix.  

The team that manages that also manages the inventory.

Marion Acres uses social media because it’s so powerful. Check out their Instagram and LinkTree . Like most business owners, they have found that their search engine optimization is what truly helps drive awareness.

They also mentioned that customer service is a big part of their value. They treat people like family and have a beautiful view with picnic tables. Geoff and John have created such a pleasant experience that some customers come almost daily.

Go start your own business!

Chicken is a staple of most people’s diets. Now you have an idea of how to start a poultry farm, so take a training course with poultry farming for beginners, buy some baby chicks, and get farming today!

Which type of farming would you rather do, broilers or egg-layers?

Brandon Boushy

Brandon Boushy lives to improve people’s lives by helping them become successful entrepreneurs. His journey started nearly 30 years ago. He consistently excelled at everything he did, but preferred to make the rules rather than follow him. His exploration of self and knowledge has helped him to get an engineering degree, MBA, and countless certifications. When freelancing and rideshare came onto the scene, he recognized the opportunity to play by his own rules. Since 2017, he has helped businesses across all industries achieve more with his research, writing, and marketing strategies. Since 2021, he has been the Lead Writer for UpFlip where he has published over 170 articles on small business success.

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How to write a business plan for a chicken farm?

Writing a business plan for a chicken farm can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a chicken farm business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a chicken farm?

• What information is needed to create a business plan for a chicken farm?
• What goes in the financial forecast for a chicken farm?
• What goes in the written part of a chicken farm business plan?
• What tool can I use to write my chicken farm business plan?

Having a clear understanding of why you want to write a business plan for your chicken farm will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a chicken farm business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your chicken farm. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your chicken farm to be in the next three to five years.

Once you have a clear destination for your chicken farm, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your chicken farm's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your chicken farm business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your chicken farm's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Crafting a comprehensive business plan for your chicken farm, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your chicken farm has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your chicken farm, let's delve into the necessary information needed to craft an effective plan.

Information needed to create a business plan for a chicken farm

Drafting a chicken farm business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for a chicken farm

Before you begin writing your business plan for a chicken farm, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your chicken farm.

You could discover that there may be increasing demand for organic, free-range chicken. Additionally, market research might reveal that there might be a growing interest in alternative cuts of chicken, such as boneless thighs or wings.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your chicken farm.

Developing the sales and marketing plan for a chicken farm

Budgeting sales and marketing expenses is essential before creating a chicken farm business plan.

A comprehensive sales and marketing plan should provide an accurate projection of what actions need to be implemented to acquire and retain customers, how many people are needed to carry out these initiatives, and how much needs to be spent on promotions, advertising, and other aspects.

This helps ensure that the right amount of resources is allocated to these activities in order to hit the sales and growth objectives forecasted in your business plan.

The staffing and capital expenditure requirements of a chicken farm

Whether you are starting or expanding a chicken farm, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

Your chicken farm might incur staffing costs such as paying salaries for farm workers, purchasing protective clothing and safety equipment, as well as purchasing feed and supplies for the chickens.

You might also need to purchase the necessary equipment such as chicken coops, cages, feeders, incubators, and brooders. Additionally, you might need to invest in other equipment such as tractors, plows, and other farming equipment.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your chicken farm, it is time to start creating your financial forecast.

What goes into your chicken farm's financial forecast?

The objective of the financial forecast of your chicken farm's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a chicken farm are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a chicken farm shows how much revenue and profit your business is expected to make in the future.

A healthy chicken farm's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established chicken farm.

The forecasted balance sheet of your chicken farm

The projected balance sheet of your chicken farm will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your chicken farm projected balance sheet provides an understanding of your chicken farm's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your chicken farm's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The cash flow forecast

A projected cash flow statement for a chicken farm is used to show how much cash the business is generating or consuming.

The cash flow forecast is usually organized by nature to show three key metrics:

• The operating cash flow: do the core business activities generate or consume cash?
• The investing cash flow: how much is the business investing in long-term assets (this is usually compared to the level of fixed assets on the balance sheet to assess whether the business is regularly maintaining and renewing its equipment)?
• The financing cash flow: is the business raising new financing or repaying financiers (debt repayment, dividends)?

As we discussed earlier, cash is king and keeping an eye on future cash flows an imperative for running a successful business. Therefore, you can expect the reader of your chicken farm business plan to pay close attention to your cash flow forecast.

Also, note that it is customary to provide both yearly and monthly cash flow forecasts in a business plan - so that the reader can analyze seasonal variation and ensure the chicken farm is appropriately funded.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a chicken farm.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the chicken farm, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your chicken farm business plan, let's have a look at the written part of the plan.

The written part of a chicken farm business plan

The written part of a chicken farm business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your chicken farm's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your chicken farm's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your chicken farm's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your chicken farm, you may want to emphasize the potential market for your product. You could point out the nearby access to transportation networks and the potential for increased sales due to the local population's demand for fresh poultry.

Additionally, you might highlight the potential for success due to the climate of the area: the warm temperatures and ample sunshine could provide ideal growing conditions for your chickens. Ultimately, you could note the potential for growth, both in terms of the market and the farm itself.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your chicken farm might offer fresh eggs, processed chicken meat, and chicken feed products to its customers.

• Fresh eggs are a nutritious and versatile food product, and they can be used in a variety of recipes.
• Processed chicken meat can provide customers with a convenient and tasty meal with minimal preparation.
• Chicken feed products can help customers keep their chickens healthy and produce the highest quality eggs.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When presenting your market analysis in your chicken farm business plan, you should detail the customers' demographics and segmentation, target market, competition, barriers to entry, and any regulations that may apply.

The goal of this section is to help the reader understand how big and attractive your market is, and demonstrate that you have a solid understanding of the industry.

You should start with the demographics and segmentation subsection, which gives an overview of the addressable market for your chicken farm, the main trends in the marketplace, and introduces the different customer segments and their preferences in terms of purchasing habits and budgets.

The target market section should follow and zoom on the customer segments your chicken farm is targeting, and explain how your products and services meet the specific needs of these customers.

For example, your target market might include health-conscious individuals. People in this segment are looking for high-quality proteins and want to know the ingredients that are going into their food. They are willing to pay higher prices for organic and ethically-sourced products.

Then comes the competition subsection, where you should introduce your main competitors and explain what differentiates you from them.

Finally, you should finish your market analysis by giving an overview of the main regulations applicable to your chicken farm.

5. The strategy section

When you write the strategy section of your chicken farm business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your chicken farm faces a variety of risks. For example, your chickens could be impacted by diseases, such as avian flu. It is possible that an outbreak of avian flu could spread quickly among your chickens, leading to significant losses.

Additionally, your chickens may be vulnerable to predators, such as foxes or coyotes, who could sneak into the farm and harm or kill your chickens. It is possible that if you do not take adequate measures to protect your chickens, you could experience significant losses due to predators.

6. The operations section

The operations of your chicken farm must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your chicken farm - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as the land and the buildings, chicken coops and other infrastructure, necessary for running the farm. You could also have intellectual property such as proprietary feed formulas, or a unique egg-grading system. These may be the key assets and IP that the chicken farm needs to be a successful business.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will present the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of what goes in your chicken farm business plan, let's look at the solutions you can use to draft yours.

What tool should I use to write my chicken farm's business plan?

There are two main ways of creating your chicken farm business plan:

• Using specialized business planning software,
• Hiring a business plan writer.

Using an online business plan software for your chicken farm's business plan

The modern and most efficient way to write a chicken farm business plan is to use business plan software .

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your chicken farm's business plan

Outsourcing your chicken farm business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the chicken farm business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your chicken farm's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your chicken farm business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your chicken farm business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your chicken farm's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your chicken farm. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a chicken farm? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Poultry Farming Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Agriculture Industry » Livestock Farming » Poultry » Poultry Business Plan

Are you about starting a poultry farm ? If YES, here’s a complete sample poultry farming business plan template & feasibility report you can use for FREE to raise money .

There are quite a great number of things that are highly needed by man as a nutritious source of food that is gotten from the poultry. Chief amongst them is them the egg. Poultry farms all over the world has egg as one of its primary produce and that is why people will continue to look to poultry farms to churn this out.

To start a poultry related business, you will first need to learn the ropes. Undertaking a thorough and exhaustive research is also one of the tasks that you will be saddled with.  Thereafter you might be required to do some apprenticeship so as to have firsthand experience on how to run a poultry farm.

A Sample Poultry Farming Business Plan Template

1. industry overview.

The agricultural industry of which poultry farming and egg production is a subset of is no doubt among the leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace.

Because of the significant role the agriculture sector plays, the government of most countries ensures that they go all the way to subsidize seedlings, fertilizers, and farming implements and machinery for farmers and also encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al are all birds that can be comfortably reared in a poultry farm. Chicken and birds are widely consumed in all parts of the world hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business, then one of your options is to settle for poultry farming.

Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al, supply of eggs is also a major source of revenue generation for poultry farmer. Players in the poultry farming and egg production industry basically raise chickens for meat, and egg production. The eggs produced may be sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 30,000 licensed and registered poultry farm and egg production company directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900.

The industry rakes in a whooping sum of $10 billion annually with an annual growth rate projected at 6.1 percent. It is important to state that the establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a  commercial level; they export chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world – more than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken production was exported to other countries in 2015.Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a poultry farm and egg production business.

One thing is certain about starting poultry farming and egg production business, if you are able to conduct your market research and feasibility studies , you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

2. Executive Summary

Noble Ernest Poultry Farms, LLC is a world – class and licensed poultry farm and egg Production Company that will be based in the outskirt of Santa Fe, New Mexico – United States. We have done our detailed market research and feasibility studies and we were able to secure a hundred hectares of land to start our poultry farm and egg production business.

Our poultry farm is going to be standard commercial poultry farm hence will be involved in raising, processing and marketing chickens and eggs ( Table eggs produced by battery chickens (white ), Table eggs produced by battery chickens (brown), Hatching eggs, Specialty eggs, and Table eggs produced by free-range chickens ) on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.

We are in the commercial poultry farm and egg production line of business because we want to leverage on the vast opportunities available in the agriculture industry, to contribute our quota in growing the U.S. economy, in national food production, and also to export chicken and eggs from the United States to other countries and over and above to make profit.

Noble Ernest Poultry Farms, LLC is well positioned to become one of the leading commercial poultry farms and egg production business in the United States of America, which is why we have been able to source for the best hands and machines to run the company with.

We have put process and strategies in place that will help us employ best practices when it comes to commercial poultry farms and egg production processes as required by the regulating bodies in the United States of America. At Noble Ernest Poultry Farms, LLC, our customer’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Noble Ernest Poultry Farms, LLC is a private registered commercial poultry farm and egg production company that is owned by Mr. Noble Ernest and his immediate family members. The poultry farm will be fully and single handedly financed by the owner – Mr. Noble Ernest and his immediate family members at least for a period of time.

Before starting Noble Ernest Poultry Farms, LLC, and Mr. Noble Ernest was the Head of a renowned Agriculture Research Institute in The U.S. he worked in the industry for well over 10 years before resigning to start his own commercial poultry farm and egg production business. He is of course well experienced and highly qualified to run this type of business.

3. Our Products and Services

Noble Ernest Poultry Farms, LLC is a standard commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market. We are in the commercial poultry farms and production line of business to make profits and we are going to do all we can to achieve our business goals, aim and objectives.

These are the areas we will concentrate on in our commercial poultry farms. If need arises we will definitely add more poultry produce to our list;

• Raising, processing and marketing chickens on a commercial level; we export chickens, processed chickens and eggs to other countries of the world.
• Table eggs produced by battery chickens (white)
• Table eggs produced by battery chickens (brown)
• Hatching eggs
• Specialty eggs
• Table eggs produced by free-range chickens

4. Our Mission and Vision Statement

• Our Vision is to become one of the leading commercial poultry farm and egg production brands not just in the United States of America but also on the global stage.
• Noble Ernest Poultry Farms, LLC is a world class and registered commercial poultry farms and egg production company that is committed to raising chickens and producing eggs for both the United States’ market and the global market.
• We want our chickens and eggs to flood the nooks and crannies of the United States and other countries of the world.

Our Business Structure

Noble Ernest Poultry Farms, LLC is a privately owned and managed commercial poultry farms and egg production business that intend starting small in Santa Fe – New Mexico, but hope to grow big in order to compete favorably with leading commercial poultry farms and egg production companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Noble Ernest Poultry Farms, LLC, we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Operating Officer

General Farm Manager

Human Resources and Admin Manager

• Accountant / Cashier
• Sales and Marketing Executive
• Field Employees
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all farm activities across the various sections on behalf of the organization
• Supervises other section manager
• Ensures compliance during project executions
• Provides advice on the management of farming activities across all section
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of the growth of chickens and other birds
• Responsible for overseeing the accounting, costing and sale of poultry farm produce
• Represent the organization’s interest at various stakeholders meetings
• Ensures that farming goals desired result are achieved, the most efficient resources (manpower, equipment, tools and chemicals et al) are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Noble Ernest Poultry Farms, LLC
• Serves as internal auditor for Noble Ernest Poultry Farms, LLC.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Field Workers / Contract Staff

• Responsible for daily collection of eggs
• Responsible for feeding chickens and other birds as instructed by the supervisor
• Responsible for cleaning poultry and the entire environment
• Changes the water for the birds as instructed by the supervisor on a regular basis
• Handles poultry farm implements and machines (hatchery) as instructed by the section manager / supervisor
• Assists in handling the chicken and other birds et al
• Carries out task in line with the stated job description
• Assists in transport working tools and equipment from the poultry farm and back to the designated store room
• Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

• Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Noble Ernest Poultry Farms, LLC do not intend to launch out with trial and error hence the need to conduct a proper SWOT analysis.

We know that if we get it right from the onset, we would have succeeded in creating the foundation that will help us build a standard commercial poultry farm and egg production company that will favorably compete with leading commercial poultry farms and egg production companies like Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms in the United States of America and in the rest part of the world.

We engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured commercial poultry farm and egg Production Company that can favorably compete in the highly competitive commercial poultry farms and egg production industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Noble Ernest Poultry Farms, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Noble Ernest Poultry Farms, LLC;

Our strength as a commercial poultry farm and egg production company is the fact that we have healthy relationships with loads of major players ( agriculture merchants ) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship ( network ) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Our weakness could be that we are a new commercial poultry farms and egg production company in the United States, and perhaps it might take us sometime to attract big time customers in the industry. We are aware of this and from our projection will overcome this weakness with time and turn it to a major advantage for the business.

• Opportunities:

The opportunities that are available to us as a standard commercial poultry farm and egg Production Company cannot be quantified, we know that there are loads of households, and businesses such as hotels and fast food restaurants that can’t do without daily supply of chicken and eggs. We are well positioned to take advantage of this opportunity

Some of the threats and challenges that we are likely going to face when we start our own commercial poultry farm and egg production company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), unfavorable government policies and the arrival of a competitor ( a commercial farm that engage in the rearing of chickens and other birds ) within same location.

There is hardly anything you can do as regards this threats and challenges other than to be optimistic that things will continue to work for your good.

7. MARKET ANALYSIS

• Market Trends

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein.

No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry. In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare.

As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens / birds and eggs per time.

8. Our Target Market

Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens and eggs not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business. Below is a list of the people and business that we will market our chickens and eggs to;

• Individuals
• Restaurants
• Fast food eateries
• Agriculture merchants

Our Competitive Advantage

It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export food to other nations of the world.

Noble Ernest Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Noble Ernest Poultry Farms, LLC is in the poultry farms and egg production line of business for the purpose of maximizing profits hence we have decided to explore all the available opportunities within the industry to achieve our corporate goals and objectives. Below are the sources we intend exploring to generate income for Noble Ernest Poultry Farms, LLC;

10. Sales Forecast

From the survey conducted, we were are able to discover that the sales generated by a commercial poultry farm and egg production business depends on the size of the poultry farm, the types of birds available in the poultry and of course the size of their marketing network.

We have been able to critically examine the poultry farms and egg production business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.

The sales projection is based on information gathered on the field and some workable assumptions as well with respect to the nature of commercial poultry farm and egg production business that we run. Below are the projections that we were able to come up with for the first three years of running Noble Ernest Poultry Farms, LLC;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $600,000
• Third Fiscal Year-: $ 900,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown that can impact negatively on household spending, bad weather cum natural disasters (draughts, epidemics), and unfavorable government policies.

• Marketing Strategy and Sales Strategy

We are quite aware that the reason why some commercial poultry farms and egg production companies hardly make good profits is their inability to sell off their chickens and eggs as at when due.

Our sales and marketing team will be recruited based on their vast experience in the poultry farming and egg production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Noble Ernest Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies first by networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.

In summary, Noble Ernest Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the agriculture industry, households, hotels and restaurants and agriculture produce merchants et al.
• Advertise our business in agriculture and food related magazines and websites
• List our commercial poultry farms and egg production business on yellow pages ads
• Attend related agriculture and food expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business.

Below are the platforms we will leverage on to boost our commercial poultry farm and production brand and to promote and advertise our business;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Noble Ernest Poultry Farms, LLC and the poultry produce we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs.

Over and above, if you want to get the right pricing for your chicken and eggs, then you should ensure that you choose a good location for commercial poultry farm, choose a good breed that will guarantee bountiful harvest, cut the cost of running your poultry farm to the barest minimum.

Of course you should try as much as possible to attract buyers to your poultry farm as against taking your eggs and chickens to the market to source for buyers; with this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.

One thing is certain; the nature of commercial poultry farming makes it possible for poultry farmers to place prices for their eggs and chicken based on their discretion without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.

• Payment Options

The payment policy adopted by Noble Ernest Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Noble Ernest Poultry Farms, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.

13. Startup Expenditure (Budget)

When it comes to calculating the cost of starting a commercial poultry farm, there are some key factors that should serve as a guide. The different type of birds to be raised in a commercial poultry farm determines the total cost of setting up the business.

Besides, in setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a commercial poultry farm and egg production business; it might differ in other countries due to the value of their money. Below are some of the basic areas we will spend our start – up capital in setting up our commercial poultry farm;

• The Total Fee for incorporating the Business (commercial farm) in United States of America – $750.
• The amount needed to acquire / lease a farm land  – $50,000
• The amount required for preparing the farm land (poultry fencing et al) – $30,000
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Bill The Carpenter™ Furniture, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400
• The amount required for the purchase of the first set of chickens – $10,000
• The cost for acquiring the required working tools and equipment / machines / hatchery et al– $50,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The Cost of Launching an official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,000

Going by the report from detailed research and feasibility studies conducted, we will need an average of $500,000 to start a standard commercial poultry farm and egg production business in the United States of America.

Generating Funding / Startup Capital for Noble Ernest Poultry Farms, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming.

No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Noble Ernest Poultry Farms, LLC is a family business that is solely owned and financed by Noble Ernest and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Noble Ernest Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Noble Ernest Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of farm land and building of standard poultry (cages): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – key players in the industry: In Progress

Related Posts:

• Free Range Chicken Farm Business Plan [Sample Template]
• Broiler Farming Business Plan [Sample Template]
• Layer Farming Business Plan [Sample Template]
• Goat Farming Business Plan [Sample Template]
• Snail Farming Business Plan [Sample Template]

How to Start a Layer Chicken Farming Business for Egg Production?

Layer poultry farming means raising egg laying poultry birds for the purpose of commercial egg production. Layer chickens are such a special species of hens, which need to be raised from when they are one day old. They start laying eggs commercially from 18-19 weeks of age. They remain laying eggs continuously till their 72-78 weeks of age. They can produce about one kg of eggs by consuming about 2.25 kg of food during their egg laying period.

Benefits of Layer Farming

• It requires less investment compared to rearing other livestock. While chicken will start laying eggs in 8 to 10 weeks, broilers can be sold after 6 weeks by which time they would have grown to 1.25 kg weight.
• It gives rapid return on investment. Chicken start laying eggs in 8 to 10 weeks and broilers can be sold for meat between 6 and 10 weeks. The interval between generations is very small and hence, production can be phenomenally increased within a short period.
• Broilers intake of feed is comparatively very low while it produces maximum possible amount of food for us.

Egg Production for Layer Poultry Farming

Egg production from a Layer Poultry Farming depends on the care and farm management.

Within the first 20 weeks of age, about 5% of hens start laying eggs. About 10% birds start laying at their 21 weeks of age.

Business planforPoultry farming

• Production of eggs, which is also called a layer breeding.
• Production of meat which is also called broiler breeding.
• Production of feed of poultry .
• Manufacture of the equipment required in poultry .
• Processing of eggs and meat.
• Packaging and marketing the eggs and meat.

What Is a Business Plan?

A business plan is a roadmap for yoursmall farm. It is both process and product. During the writing of a farm business plan, you'll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You'll define the steps needed to achieve those goals. You'll set the direction for your business to develop over the next five years.

The goals in your business plan are the specific, measurable “things” you will achieve with your small farm. Short-term goals are defined as those that you will complete within one year. Long-term goals are those that take longer than one year to complete.

SMART Goals are:

• Rewarding, and have a

Farm Strategy

This is where your business plan gets to looking forward. You are going to formulate your farm strategy from now into the next five years or so.

• Gather information and research markets. Make sure that your farm plan fits into the general market in terms of supply and demand. Investigate and analyze industry trends, identify competitors, and define buyers.
• SWOT Analysis. This is an analytical tool that can be used in making decisions. SWOT stands for: strengths, weaknesses, opportunities, and threats. As a business, analyze your internal strengths and weaknesses. Then look externally at what opportunities and threats exist - competitors, new markets, government regulations, economic conditions, and so forth.
• Create alternative strategies. Looking at the information you've gleaned and the analysis you just did, think through options for your farm strategy. Don't rely on price alone; economies of scale are challenging on the small farm level.
• Don't jump to one conclusion immediately. Really spend some time fleshing out the specifics of some of the strategies and looking at their advantages and disadvantages. Try to find options that combine your internal strengths with opportunities in the external environment.
• Look at all your strategies, then reread your mission statement. The ideal farm plan will fit your mission best.
• Write an implementation plan. This is where you write a plan that will make your new strategy happen.

Marketing Strategy and Plan

In the next part of your farm business plan, you develop and outline a marketing strategy for your products and services. This can build on the research you did in the previous step. For each product, include ​the price, placement, and promotion ideas. Consider how you will convey real and perceived value to your customers.

Management Summary

This part of your business plan details your farm business’ structure. Everyone who is involved in the management of the business should be listed here. External resources are listed here as well.

Financial Analysis

In this section, you will need to detail the financial aspect of your farming operation. List your current finances in detail, including all income and operating expenses. Referring to your new strategy, you will forecast what is needed for future growth and to meet the goals you have outlined in terms of capital. Include what your future operating expenses will be.

Pulling It All Together

Writing a farm business plan is a big project. Don’t let that put you off. Your plan can be as simple as it needs to be for right now. Begin with your mission statement and goals. Do your homework by analyzing markets and researching competitors and trends. Have fun brainstorming alternative strategies and let them marinate a while. Take it one step at a time.

Be part of our Mission

We at PoultryCare, working on the mission to construct a technology ecosystem for the poultry industry that unites all stakeholders democratically, fostering connectivity and collaboration across the sector.

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• How to Optimize Your Poultry Egg Farm Business Plan with These Strategies

Table of Contents

Conducting in-depth market research, identifying target customers and their preferences, analyzing competitors and market saturation, developing a comprehensive business model and revenue streams, determining necessary infrastructure, resources, and equipment, assessing legal and regulatory requirements, calculating startup and ongoing operational costs, defining marketing and sales strategies, building a strong support network and seeking expert advice, rhode island red, setup cost for poultry egg farm business, key partnerships, key activities, key resources, value proposition, customer segments, customer relationships, revenue streams, cost structure, key metrics, tips for crafting a comprehensive poultry egg farm business plan.

Do you want to get the most out of raising chickens and eggs for a living? In this cutthroat market, creating a comprehensive business strategy is essential to success. We’ll look at practical ways to improve your chicken egg farming business plan and raise your chances of success in this article. We’ll dive into crucial actions to increase the production and profitability of your farm, from resource allocation to market analysis.

Poultry Egg Farm Business Plan 

• Industry Size and Trends : Analyze the size and trajectory of the egg farming industry, including recent trends and forecasts.
• Market Demand Analysis : Understand the demand for eggs, considering factors such as population growth, dietary trends, and consumer preferences.
• Pricing and Profitability Assessment : Evaluate pricing structures within the industry and assess the potential profitability of your venture.
• Emerging Market Trends : Stay abreast of evolving consumer preferences, technological advancements, and regulatory changes shaping the industry landscape.
• Market Segmentation by Segment your target market based on demographics, geographic location, and consumer behaviors.
• Understanding Customer Preferences: Gain insights into the specific requirements and preferences of your target customers regarding egg types, packaging, and farming practices.
• Niche Market Opportunities: Explore niche markets, such as organic or pasture-raised eggs, and tailor your offerings to meet specialized consumer demands.
• Competitor Analysis : Identify key competitors in the egg farming sector, assess their strengths and weaknesses, and analyze market saturation.
• Unique Selling Proposition (USP) Development : Differentiate your egg business by identifying a USP that sets you apart from competitors.
• Gap Analysis : Identify gaps in the market and opportunities for innovation or specialization to address unmet consumer needs.
• Value Proposition Definition : Define your value proposition by articulating the unique benefits and attributes of your eggs and related products.
• Pricing Strategy : Establish competitive yet profitable pricing strategies based on production costs, market dynamics, and consumer value perception.
• Diversifying Revenue Streams : Explore additional revenue streams beyond egg sales, such as ancillary products, farm tours, or agritourism experiences.
• Infrastructure Planning : Assess the infrastructure requirements for your egg farm, including housing, facilities, and land resources.
• Resource Allocation : Secure adequate resources, including water, electricity, and land, to support your farming operations.
• Equipment Investment: Invest in essential equipment and machinery for egg production, processing, and packaging to ensure efficiency and productivity.

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• Licensing and Permits : Obtain necessary licenses, or egg farming operations, complying with local, state, and federal regulations.
• Zoning and Land Use Complianc e: Ensure compliance with zoning regulations and land use restrictions governing agricultural activities.
• Food Safety and Animal Welfare : Adhere to food safety standards and animal welfare regulations to maintain product quality and ethical farming practices.
• Startup Expense s: Estimate initial startup costs, including land acquisition, construction, equipment purchases, and regulatory compliance.
• Ongoing Operational Costs : Project ongoing expenses such as feed, labor, utilities, maintenance, and marketing to maintain profitability and sustainability.
• Financial Projections : Develop comprehensive financial projections to assess the financial feasibility and viability of your egg farming venture.
• Brand Positioning : Position your brand effectively by highlighting your unique selling points and conveying value to target customers.
• Digital Marketing Tactics : Leverage digital channels like social media, websites, and email marketing to reach and engage with your audience.
• Distribution Channels : Explore various distribution channels, including direct-to-consumer sales, partnerships with retailers, and participation in farmers’ markets.
• Promotional Initiatives : Implement promotional campaigns, discounts, and loyalty programs to drive sales and foster customer loyalty.
• Networking and Collaboration: Connect with industry peers, mentors, and experts to gain valuable insights, support, and guidance.
• Professional Consultation : Seek advice from agricultural professionals, legal advisors, and business consultants to navigate challenges and optimize operations.
• Continuous Learning and Adaptation : Stay informed about industry trends, best practices, emerging technologies to adapt and innovate in response to changing market dynamics.

Best Poultry Egg Breeds

This is a hybrid breed developed in France in 1978. It is one of the most productive egg layers in the world, averaging 280 eggs per year. The eggs are medium-sized and brown-colored. The ISA Brown is a hardy, friendly, and easy-to-manage breed that adapts well to different climates and environments.

This is an old and well-known breed that originated in Italy. It is a prolific egg layer, producing around 250 eggs per year. The eggs are medium-sized and white-colored. The Leghorn is a shy, independent, and flighty breed that prefers free-range conditions and requires adequate space and fencing.

This is a dual-purpose breed that originated in the US. It is a reliable egg layer, producing around 250 eggs per year. The eggs are medium-sized and brown-colored. The Rhode Island Red is a friendly, tough, and hardy breed that can tolerate various climates and forage well.

It is another dual-purpose breed that originated in England. It is a consistent egg layer, producing around 250 eggs per year. The eggs can be brown or white, depending on the variety. The Sussex is a tame, gentle, and curious breed that can be easily handled and fed by hand.

This is a unique breed that originated in the US. It is also known as the “Easter Egg Chicken” because it lays multicolored eggs that can be blue, green, pink, or brown. It produces around 200 eggs per year. The Ameraucana is a friendly, active, and intelligent breed that has a distinctive appearance with muffs and beards.

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The setup cost for a poultry egg farm depends on factors such as the scale of operation, the type of housing system, the equipment required, the number of birds purchased, the feed and health expenses, and the legal and regulatory fees. Depending on these factors, the setup cost can vary from $10,000 to $500,000+. According to some sources, the approximate setup costs for different scales of poultry egg farm business in India are as follows:

• Small-scale : Rs. 50,000 to Rs. 1.5 lakh
• Medium-scale : Rs. 1.5 lakh to Rs. 3.5 lakh
• Large-scale: Rs. 7 lakh or more

These costs include expenses such as land acquisition or rent, construction of sheds or cages, purchase of chicks or eggs, installation of feeders and drinkers, provision of heating and ventilation systems, vaccination and medication of birds, registration and licensing of business, etc.

Optimizing Your Poultry Egg Farming Business Plan

Establishing strategic partnerships is crucial for a successful poultry egg farming venture. These partnerships may include collaborations with poultry equipment suppliers, veterinary services, feed suppliers, and online learning platforms. By leveraging these partnerships, farmers can access essential resources and expertise to enhance their operations and ensure the health and productivity of their poultry flock.

The core activities of a poultry egg farming business encompass poultry management, egg production, online education, and marketing and sales. By focusing on these activities, farmers can effectively raise and manage their poultry flock, produce high-quality eggs, educate aspiring and existing farmers through online platforms, and promote their products to target customers.

• Poultry housing and infrastructure.
• A healthy poultry flock.
• An online learning platform.
• Various marketing and sales channels.

These resources are essential for ensuring the well-being of the poultry flock, providing educational resources to farmers, and reaching customers through multiple channels.

The value proposition of a poultry egg farming business lies in offering comprehensive educational resources, high-quality poultry egg products, convenience, and community support. By delivering on these promises, farmers can attract and retain customers, differentiate their products from competitors, and build a loyal customer base.

Targeting the right customer segments is crucial for the success of a poultry egg farming business. These segments may include aspiring and existing poultry farmers as well as consumers seeking high-quality eggs. By understanding these customer segments’ needs and preferences, farmers can tailor their products and services to effectively meet their demands.

Utilizing multiple marketing and sales channels is essential for reaching and engaging with target customers. These channels may include the farm’s website, social media platforms, partnerships with retailers, and direct sales channels. By leveraging these channels, farmers can maximize their reach and visibility, attract new customers, and drive sales.

Building strong customer relationships is vital for fostering loyalty and trust. This can be achieved by providing educational support, gathering feedback, fostering a sense of community among learners and consumers. By engaging with customers and addressing their needs effectively, farmers can build long-lasting relationships and ensure repeat business.

Diversifying revenue streams is essential for ensuring the financial sustainability of a poultry egg farming business. These streams may include revenue from educational resources, such as online courses and webinars, and revenue from poultry egg sales. By diversifying their revenue streams, farmers can reduce dependency on a single source of income and mitigate risks.

Managing costs effectively is crucial for maximizing profitability and ensuring the viability of a poultry egg farming business. Key cost considerations may include poultry management costs, content development costs, and marketing expenses. By carefully managing these costs and optimizing resource allocation, farmers can improve their financial performance and achieve their business objectives.

Tracking key metrics is essential for monitoring the performance and progress of a poultry egg farming business. These metrics may include learner engagement, course completion rates, poultry egg production volumes, and customer satisfaction levels. By regularly monitoring these metrics, farmers can identify areas for improvement, make decisions, and drive continuous growth and innovation.

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A summary of your poultry farm’s objectives, plans, and financial predictions may be found in your business plan for chicken egg farms. It supports proactive planning, financial security, risk management, and progress tracking. A thorough business plan for a chicken egg farm should include the following sections:

Executive Summary: This is a synopsis of your business plan that includes important details like your company name, address, mission and vision statement, offerings, target market and customer demographics, financial projections, and funding needs.

Business Description: This is a thorough overview of your company that includes information about your aims and objectives, income sources and business model, ownership information, and legal setup.

Market analysis: This is examination of market and industry developments that impact your company. It contains data on market size and development potential, customer preferences and demand, market segmentation, and differentiation tactics.

Products and Services: This is an overview of the meat, eggs, and specialty items that you provide from your chickens. It draws attention to the qualities and advantages of your items as well as their characteristics.

Marketing and Sales Strategy: This outlines your approach to reaching your target market with product promotions and sales. It addresses topics like advertising techniques, distribution networks, and price strategies.

Management and Organization: This section outlines your strategy for effectively managing your chicken farm’s activities. It addresses topics such as staff development and training, organizational structure, roles and duties, and human resources.

Financial Projections: This is a projection of your cash flow statement, balance sheet, income statement for the next three to five years. It displays your anticipated earnings, costs, and sales, in addition to your break-even point and return on investment.

Funding and Financing: This section explains how much capital you will need to obtain and how much you will need to establish and operate your chicken farm. It includes topics including loan terms and conditions, equity or debt finance, and funding sources.

Risk Analysis and Mitigation: This entails determining and evaluating the possible dangers and difficulties that might impact your poultry farming enterprise and how you intend to address them. Risks related to the market, operations, finances, law, and other areas are covered.

Implementation Plan: This is a schedule of the major tasks and deadlines you must meet to start and expand your chicken farm company. It addresses things like buying property, building, setting up equipment, buying birds, and advertising campaigns.

• The life span of Laying Hens is typically 5 to 10 years, with peak egg production between 1 and 2 years.
• Egg Production per Hen: Around 250 to 300 eggs annually, influenced by breed, age, and environment.
• Maintaining Biosecurity: Implement limited access, biosecurity signage, proper footwear and clothing, sanitation protocols, pest control measures, waste disposal practices, quarantine and testing for new birds, and ongoing training and education for staff.
• Marketing Channels for Egg Sales: Explore options like local farmers’ markets, on-farm retail, community-supported agriculture (CSA), online platforms, partnerships with grocery stores, collaboration with restaurants and cafes, and wholesale distribution. Tailor strategies to meet the preferences and needs of the target market.

In case you missed it: How to Raise Wyandotte Chickens: A Profitable Wyandotte Farming for Beginners

Implementing these strategies can enhance productivity, ensure biosecurity, and effectively reach target markets for poultry egg farm businesses. Focusing on quality, efficiency, and customer satisfaction, these approaches can contribute to the operation’s success and sustainability.

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Chicken Farming Business Plan Sample

OCT.28, 2013

Executive Summary

2.1 the business.

Kiley Protein farm will be a registered and licensed meat and egg producer based in Kansas City Missouri. The business will act as a model for starting up a chicken farm.  The aim of this business will be to provide the best products.

2.2 Management of Chicken Farming Business

In order to make sure that the business runs smooth and without any hiccup, Kiley Lawson, the owner of the business will hire 2 managers and a doctor. The managers will be responsible for procurement and sales, while the doctor will be the one looking after the operations of the farm. If you need to know how to start chicken farming, management is the first thing you need to learn. This is not like a business plan for bank as you need to be involved at all levels to make sure that the farm operates profitably.

2.3 Customers of Chicken Farming Business

Before we can explore more aspects of how to set up a poultry farm business, we need to see what the customers are that we are working with. The main customers of this business will be:

• Chicken retailers in the area.
• Hotels and restaurants.
• Grocery stores that sell chicken.
• End consumers.

Company Summary

3.1 company owner.

Kiley Lawson will be the owner of the Kiley Protein Farm. Kiley has been a manager in a poultry farm for the last 5 years. She has got money in inheritance and now she wants to invest it in a good business. Having the funds and the experience in this field made her the perfect owner and chief executive of a poultry farming business.

3.2 Why the Chicken Farming Business is being started?

Kiley has noticed that there is a gap in the market. Kansas City is a big consumer of meat in the area but they have to import it from other cities as the production in the city cannot suffice the demand. Kiley wants to bridge this gap. This example of business plan for poultry farming will cover all the aspects there are about chicken farming and how Kiley will be filling the gap.

Marketing Analysis of Chicken Farming Business

Uk start-up visa business plan.

If you want to know how to write a business plan for a chicken farm, you need to run a thorough marketing analysis of the industry. If we look at the trends in the poultry industry, the consumption of meat in the US has been up by as much as 540% since 1940. This translates to a multibillion-dollar industry that has a scope for aggressive expansion just like a mushroom farming business plan .

However, this must also be noted that starting a chicken business is not an easy feat to undertake. This is mainly because the industry already has a lot of well-reputed and established brands that are providing the services.

Let’s explore more marketing factors related to this poultry farm business plan .

5.1 Market Trends

If you want to know how to open a chicken farm, you need to see the market trends. It can be seen that the chicken market has grown from $8.3 billion in 2008 to more than $40 billion in 2018. Experts are expecting another 300% growth in the sector by 2030. This means one thing; the business is a good one to enter.

5.2.1 Restaurants and Hotels

Our largest customers will be these. We will make agreements with them to be the sole suppliers of all their meat and eggs. This will make us a bunch of money and that too for a long period of time.

5.2.2 Grocery Stores

We’ll offer frozen meat products and eggs at the popular grocery store in the area. Once the brand makes a name for itself, this will become one of the most profitable segments of our market.

5.2.3 End Consumer

We will be opening two outlets to sell the product directly to the end consumer. This will not be a very profitable thing at the start but once we penetrate this segment of the market, we can make top dollar.

5.2.4 Chicken and Egg Retailers

We will provide our product to the retailers who have established sales and are selling product from other producers. We will offer it at a lower price to shift them to us.

5.3 Business Target

• To be a leading provider of meat and eggs in the US.
• To expand the business worldwide in 10 years.
• To establish a reputable brand of organic meat and eggs.
• To be the best meat and eggs provider in the state of Missouri.

5.4 Product Pricing

We will keep the prices low at the start to attract customers. This will be done for the first six months. Once we get customers and make a name of the brand then we can increase the prices gradually and adjust them where there is the perfect balance of sales volume and profit margin.

Marketing Strategy

It is of cardinal importance to make a strong marketing strategy if you have to establish a profitable chicken farming business. Your poultry marketing plan needs to focus on the strengths you have over the competition. The main advantage Kiley Protein has is that they are providing organic meat and eggs, something not many of the others are providing.

Let’s see how this sample business proposal for poultry farming covers the marketing part.

6.1 Competitive Analysis

• We are one of the very few businesses in the area providing organic meat and eggs. This is the biggest competitive advantage that we have.
• We will provide meat in varieties. Boneless, leg pieces, minced meat, will all be offered as different products.
• We will make deals with bulk customers and make long term agreements with them to be their sole suppliers.

6.2 Sales Strategy

• We will use YouTube and Facebook ads to advertise out product and highlight how are we better.
• We will send salespersons to large customers (hotels and fast-food chains) to sign long term agreements.
• For the average customer, we will offer discounted rates and lucky draws on every purchase to attract sales.

Personnel plan

This business plan for poultry farm pdf also covers the staff that will be needed to run the farm and all of its operations. Just like a pig farming business plan , this business also needs quite a bit of staff to keep the farm running.

7.1 Company Staff

• Kiley Lawson will be the owner and the CEO of the chicken farming business.
• 2 Managers for procurement and sales.
• 1 Doctor to run the farm.
• 8 Handlers to feed and look after the chicken.
• 3 Drivers for the delivery trucks.
• 4 Salesmen to tun the outlets.
• 4 Delivery boys to deliver the online orders.

7.2 Average Salary of Employees

Financial plan.

The next thing this start chicken farming business plan needs to cover is the financial plan, an estimate of all the costs involved in setting up this business. Just like a goat farming business plan , we need to have an estimate before we start it.

Here are the costs that the owner will have to arrange:

• The cost of setting up the farm and procuring the machinery.
• The salaries of the staff of the farm for the first 6 months.
• The cost of food for the chicken for the first lot (40 days).
• The cost of setting up outlets to sell the product.
• The cost of promoting the business.
• The cost of buying vehicles to transport the product to the market.
• The money needed to create an online store.

8.5 Projected Balance Sheet

8.6 business ratios.

Download Chicken Farming Business Plan Sample in pdf

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Starting Free Range Chicken Farming Business Plan (PDF)

In a world increasingly mindful of ethical and sustainable farming practices, the free range chicken farming business stands as a beacon of opportunity for aspiring entrepreneurs seeking not only financial success but also a chance to make a meaningful impact. With low startup costs, strong market demand, and the potential for rapid growth, starting a free range chicken farming business offers a compelling proposition that merits serious consideration.  To build a successful, sustainable free range poultry farming business, you require sufficient knowledge of how to efficiently raise free range chickens, good business management skills, and a good free range poultry farming business plan. This article will outline how to start a free range chicken & egg production business, and the free range chicken farming business plan – PDF, Word and Excel.

This article and business plan is about free range poultry farming.  We also have articles and business plans for

Poultry Egg Farming Business  

Broiler Poultry Farming Business

Click the links above to go to the articles and business plans. 

Free range chicken and backyard chicken production is a lucrative business, but there are some essential decisions that you need to make before you venture into the business. You have to decide on the scale of your free range chicken farming business (the number of chickens that you will keep and eggs that you will produce), location of the free range chicken poultry farm and products (meat, eggs or both).  The amount of capital that you have and your target market will influence those decisions. If you do not have a lot of capital, you can always start small and grow your free range chicken farming business overtime. You also need to carry out market research (Who are you going to sell the birds and eggs to? At what price? Who are your business competitors?) and write a good free range chicken farming business plan before you venture into this poultry business.

One of the richest men in the world, Bill Gates, regards free range chicken farming as a good, profitable business. He donated thousands of chickens as a means of empowering people to earn an income by starting chicken farming businesses. In his article on his website, “Why I would raise Chickens” , Bill Gates says chickens are a good investment which can generate a lot of income for the people, as they have a multiplicative effect, due to the fact that they lay and hatch eggs frequently, thus multiplying the size of your flock quickly.

Market Research

Before starting your free range chicken farming business, it is essential to delve into comprehensive market research. This critical step can significantly impact the success of your venture by providing you with a deep understanding of the market dynamics, consumer preferences, and industry trends. Research potential suppliers for chicken feed, equipment, and other essentials. Additionally, determine the most efficient distribution channels to get your products to your target market, whether it’s through local markets, farmers’ markets, or direct-to-consumer sales.

Selecting the appropriate free range chicken breed is a crucial aspect of market research for your chicken farming business. This decision hinges on several factors, including the availability of the breed in your region, the specific demands of the market, and your business goals. Different chicken breeds excel in various areas, with some being more suited for meat production, while others are renowned for their egg-laying capabilities. Your choice should align with your target market’s preferences and your intended product offerings. By conducting thorough research on the strengths and availability of different chicken breeds, you can make an informed decision that maximizes your farm’s efficiency and meets the demands of your customers, whether you aim to supply meat, eggs, or both.

An essential aspect of market research for your free range chicken farming business is gaining a deep understanding of pricing dynamics within your target market. This involves not only comprehending the prevailing prices of free range chicken and eggs but also identifying your potential customer base, their purchasing habits, and the quantities they typically order. By gathering this information, you can effectively position your pricing strategy to align with the expectations and affordability of your customer demographic. This knowledge empowers you to set competitive and profitable prices while ensuring that your offerings cater to the preferences and purchasing patterns of your target audience, ultimately enhancing your business’s chances of success.

Land for Free Range Chicken Farming Business

You need to have land for your free range chicken farming business. There are several factors that you should take into consideration when selecting the land to run your free range poultry farming operations from. These factors include the available utilities, neighbours, local topography, prevailing winds, condition of roads, available existing buildings, and local government laws and regulations. Free range chickens make noise and produce odours, so your chicken farm should be located some distance away from residential areas. Low lying land close to streams is prone to flooding, so you should avoid such kind of land topography. Land which is level is better, as hilly land increases the construction costs of free range poultry housing due to grading that would have to be done. Consider the available utilities, it’s better to choose a location that has a good water supply and is connected to the main electricity gridline.  Also consider the conditions of the roads – vehicles will use the roads to deliver chicks and feed to the chicken farm as well as deliver chickens to the market from the farm. Thus you will need to choose a location with good roads for your free range poultry farming business. Also consider if the land will allow you to expand in the future, eg is there enough space to construct additional free range chickens houses? Depending of your choice of production system, free range chickens may require pasture to forage on and move freely around, so you should also consider if the land is suitable for free range chickens to scavenge around.

Free Range Poultry Housing

There are various housing options that you can consider for free range chickens. By definition, free range chickens must be allowed access to the outside, that is there should be space available for them to roam around freely outdoors. However, they also need proper housing especially at night. Some poultry farmers even keep free range chickens indoors all the time. Free range poultry housing may be fixed or mobile. Pasture rotation can easily be achieved when using mobile free range chicken housing which reduces damage to pasture and frequently give the chickens access to fresh pasture. Most commercial poultry farmers use fixed free range chicken housing. The free range poultry housing should provide adequate space, light, ventilation and protection to the birds. Free range chickens should have adequate space to move around even in fixed housing systems. If they don’t have enough space, the birds become stressed, cannibalism may occur, and diseases can easily spread. The free range chicken housing should have an adequate ventilation system – this can be achieved by a poultry house that has open sides. If the housing has poor ventilation, that may cause heat stress which leads to death of the free range chickens thus leading to financial loss of your free range poultry farming business. Chickens cannot tolerate high temperatures, thus why it is necessary to construct the poultry house such that its length is in an east-west orientation to avoid direct exposure to sunlight.

A well lighted housing is important for a successful free range chicken business. If the free range chicken house is dark, that leads to inactive and unproductive chickens. Free range chickens require light as it stimulates egg production, and encourages the chickens to eat feed which is good for their growth and health. Natural lighting ie sunlight is preferable as long as it does not increase the temperature of the house – thus why good ventilation system is required for the poultry housing. The free range chicken housing should also offer adequate protection to the birds : protection from predators and extreme weather conditions. Chicken predators include snakes, rats, dogs and mongooses. Your housing can be in the form of chicken barns, runs, pens, houses, hutches, cages and the cost of construction will depend on the materials used, and the size of the free range poultry house. The free range chickens and backyard chickens also need pasture for them to forage. One of the major difference between broiler chickens and free range chickens, is that broilers are raised indoors, confined to the broiler house, while free range chickens will spend most of the day outside, foraging the pasture and vegetation. The costs of constructing the housing should be include in the free range chicken farming business plan.

Equipment for Free Range Poultry Farming Business

Several equipment are required when carrying out free range chicken farming business. Free range chickens should not lay eggs on the floor, thus you should provide nests for them. Nests can be in different forms that include baskets, card boxes, wood and specially-crafted nest boxes. Ensure that your provide adequate nests – the required number depends on the number of laying free range chickens and size of the nest boxes. Feeding equipment is obviously required. Good poultry feeders should : have correct height and depth, easy to clean and be stable so that they are not knocked over by the chickens. Materials used to make poultry feeders include metal, wood and plastic. Small chicks need their own feeders separate from large chickens. Adequate drinking equipment is also required by the chickens. For large commercial free range farming businesses, you can use automated feeding and drinking systems. Incubators may also be required in free range poultry business. They are used for hatching chicken eggs to produce chicks. Free range chickens can naturally hatch eggs on their own, but the numbers of eggs which they can maintain and hatch are limited. To hatch a large number of eggs at one time you will have to use incubators. The free range poultry framing business plan should include a budget of purchasing the poultry equipment.

Day Old Chicks

You need day old chicks to start your free range chicken and backyard poultry farming business.  After getting experience, you may then hatch your own chicks, which will greatly reduce your expenses as you will no longer need to buy day old chicks. You should purchase your day old chicks from a reliable accredited hatchery or company where the parent stocks are well managed. If you are new to the free range poultry business, you should enquire from other farmers to hear where they buy their chicks from. The success of your free range poultry and backyard chicken business will partly depend on the quality of day old chicks which you buy. The free range chicken farming business plan should cater for the costs of purchasing the day old chicks.

Free Range Chicken Breeds

Major products of commercial free range chicken farming business are meat and eggs. Your choice of chicken breed will be determined by the final product that you want to sell. You can choose breeds that maximize meat production or egg production. Dual purpose free range chicken breeds can be used to do both meat and egg production. Rhode Island Red  is a popular American free range chicken breed which is very good at laying eggs as it can produce more than 260 eggs per year. The Sussex chicken breed is a dual purpose breed, which is kept for both meat and egg production. Jersey Giant is a very large chicken breed which is usually kept for meat production, though they also lay eggs. New Hampshire Red is a dual purpose free range chicken breed which grows quickly and are used for both meat and egg production.   White Leghorns breed chickens are usually used as layer birds they produce between 280-320 eggs per year, each egg weighing a minimum of 55 grams. Orpington is a large chicken breed which can be used for both meat and egg production as it can produce up to 200 eggs per year. The Boschveld  chicken breed is from Africa, and it can withstand varying climatic conditions. Boschveld  chicken breed is a dual purpose breed, which can be raised for both meat and egg production. There are many other breeds which include Golden Comet, Cornish Cross, Buckeye,  Ameraucana, Chantecler,  Barred Plymouth Rock, Croad Langshan, Golden Laced Wyandottes, Bresse,  Australorp and Dorking.

Feed For Free Range Poultry

There are different feeding systems that are used in free range chicken farming operations. Adequate feeding is important to ensure the success of the free range chicken farming business. At the same time, feeding costs should be monitored so as to maintain the profitability of the free range chicken farming business. The advantage of rearing  free range chickens over broiler chickens is that they will get some of their food from scavenging the surroundings, thus the feed costs are minimized. Free range chickens can feed on pasture and forage outside for leftover food, greens, bugs etc. In a free range poultry rearing system, adult hens and cocks ought to be given enough time and space for scavenging in the surroundings daily. The best time for scavenging is early morning and late afternoon when there are plenty of insects and less heat.

However this is usually not adequate for commercial free range chicken farming businesses. Thus you will have to give supplementary feed to the free range chickens. This can be in the form of commercial stock feeds. As stock chicken feeds are expensive, free range chickens can also be given maize, wheat, sorghum, rice and other grains. Home made stock feeds can also be used to feed free range chickens. Supplementary feeds should be offered in the morning and evening when the free range chickens come back for the night. Clean water should be provided in shady areas during the day to avoid heat stress.  You should adequately feed your free range chickens to ensure that they reach their market weight in the target period. Lack of sufficient feed causes slow growth, poor health and low egg production which reduces the profitability of your free range chicken farming business. You will also need proper vaccines and medications to prevent diseases and promote growth of your free range and backyard chickens. Costs of feed should be included in the free range chicken farming business plan.

Free Range Chicken Farming Business Model

The foundation of a successful free range chicken farming business revolves around a well-structured and sustainable business model. To kickstart this venture, you begin by acquiring day-old chicks, which serve as the future of your flock. These chicks are nurtured and raised in a suitable free range housing environment, where their growth and well-being are carefully monitored. The flexibility of this business model lies in its versatility, allowing you to produce either eggs, chickens for meat, or a combination of both, depending on market demand and your strategic preferences.

The primary expenditures in this business include the initial cost of day-old chicks and ongoing expenses related to feed and maintenance. As the chicks mature, typically reaching maturity at around 12 to 16 weeks, you can decide whether to sell them as live birds or as dressed birds for meat, tailoring your approach to meet the needs of your target market. On the other hand, if your focus is on egg production, free range chicken layers will begin laying eggs consistently from the age of 20 weeks onwards. These freshly laid eggs can then be sold, constituting a significant portion of your revenue.

The beauty of this free range chicken farming model lies in its self-sustaining nature. Over time, as your free range chicken layers continue to lay eggs, you have the option to hatch some of these eggs to produce your own day-old chicks, significantly reducing the need for recurring purchases. This cycle ensures a consistent and potentially lucrative stream of income throughout the year, making the free range chicken farming business an attractive and profitable endeavor.

Management and Labour

The number of farm workers you need will depend on the size of your free range and backyard chicken project. If you are running a small business e.g. 100 birds/cycle, you and your family may be enough to take care of the chickens. However, if you are rearing 2000 birds per cycle, you will need full time employees to manage the free range chickens.  There is need for good technical knowledge of free range chickens rearing techniques for success in the business. You also need good management skills. Salaries for all your staff should be included in the free range chicken farming business.

The amount of capital required for a free range poultry farming business depends on the scale of the project. Sources of capital include bank loans, and equity investors.Don’t have access to capital? Start small, and grow your business overtime! Free range chickens are very profitable, so if you reinvest the profits you get, you can quickly grow. You will require a good free-range chicken and eggs production business plan to guide you in your business.

Marketing Plan

Developing a comprehensive marketing plan is essential for the success of your free range chicken farming business. This plan will serve as your roadmap to reaching your target audience, establishing a strong brand presence, and ultimately driving sales. To start, it’s crucial to identify your ideal customers and understand their preferences and buying behaviors. Whether you’re targeting health-conscious consumers, local restaurants, or specialty grocery stores, this knowledge will allow you to tailor your marketing efforts effectively.

Creating a compelling brand identity is another vital component of your marketing strategy. Your brand should encapsulate the values of ethical and sustainable farming practices, which are closely associated with free range chicken products. This involves designing an eye-catching logo, selecting a memorable brand name, and creating appealing packaging that resonates with your target audience.

In today’s digital era, an online presence is paramount. Develop a professional website to showcase your products, farming practices, and contact information. Leverage social media platforms to engage with potential customers, share updates about your farm, and promote special offers. Additionally, consider content marketing to educate your audience about the benefits of free range products and position yourself as an authority in the field. Collaborating with local businesses, farmers’ markets, and restaurants can also expand your reach and enhance your visibility within the community. By incorporating these elements into your marketing plan, you can build a strong brand presence, attract loyal customers, and ensure the long-term success of your free range chicken farming business.

Market for Free Range Chickens Meat And Eggs

The market for free range chickens is high and increasing, as more people are moving towards organic and healthier food. Many people prefer organic free range chicken meat, as compared to broiler chicken meat. This is because free range chickens are highly nutritious, delicious, organic, and healthier. Thus, the demand for free range organic chickens meat continues to rise. Free range chickens have a higher price than broiler chickens, as they are considered to be more superior.

The eggs from free range chickens are also considered to be superior as compared to the eggs from commercial indoor layers chickens. Free range chicken eggs are considered to be highly nutritious, delicious, organic, and healthier. Thus, the price of free range organic eggs is higher as compared to the usual poultry eggs. You can supply your free range chicken meat and eggs to individual households, butchers, schools, restaurants, companies, supermarkets, organizations, events, abattoirs etc. You can sell your free range chicken as live birds or you can slaughter and freeze them and sell them as dressed chicken.  As you grow your business, you will also be able to export your free range organic products.

Advantages of Free Range Chicken Farming Business

One of the primary attractions of venturing into free range chicken farming is the relatively low startup costs associated with this agricultural endeavor. Compared to other farming ventures, the initial investment required to set up a free range chicken farm is comparatively modest. This affordability makes it an accessible option for individuals looking to enter the farming industry without the burden of high upfront expenses. Aspiring entrepreneurs can get started with a manageable budget, allowing for a gradual expansion of their operations as they gain experience and confidence in the business.

Another compelling advantage is the strong market demand for free range chicken products. With an increasing number of consumers seeking healthier and ethically produced food options, the market for free range chicken meat and eggs has been steadily growing. This rising demand provides a favorable environment for entrepreneurs in this industry, as it ensures a consistent customer base and potential for sustainable growth. The strong market demand not only enhances the profitability of the business but also offers a level of resilience in the face of economic fluctuations.

Additionally, free range chicken farming offers the flexibility of diversifying product offerings. Entrepreneurs can choose to focus on egg production, meat production, or even a combination of both, depending on market trends and their business goals. This versatility allows for the adaptation of the business to changing consumer preferences and market dynamics. It also mitigates the risks associated with being solely reliant on a single product category, further enhancing the business’s long-term viability and profitability.

Moreover, the potential for rapid growth is a significant advantage in this industry. By hatching their own chicks from eggs laid by free range layers, farmers can reduce the need for external purchases and increase their self-sufficiency. This self-sustainability not only minimizes ongoing expenses but also accelerates growth potential. Farmers can control their supply chain, ensuring a consistent stream of day-old chicks for future production, thereby optimizing their profits.

Pre-Written Free Range Chicken And Egg Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the free range chicken production business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the free range chicken business without enough knowledge and understanding of how to run the business, how to keep the birds, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global business plan will make it easier for you to launch and run your free range chicken business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the free range chicken business.

Uses of the Free Range Poultry Farming Business Plan – PDF, Word And Excel

The free range poultry farming business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives.
• Applying for a bank loan.
• Start-up guide to launch your free range poultry farming business.
• As a project/business proposal.
• Assessing profitability of the free range chicken business.
• Finding a business partner.
• Assessing the initial start-up costs so that you know how much to save.
• Manual for current business owners to help in business and strategy formulation.

Contents of the Free Range Chicken Farming Business Plan – PDF, Word And Excel

The business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• Industry Analysis
• Market Analysis
• SWOT & PEST Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the free range chickens, feed requirements etc)
• Operational Strategy
• Why some people in the free range poultry business fail, so that you can avoid their mistakes
• Ways to raise capital to start your free range poultry business

The Pre-written Free Range Chicken Farming Business Plan package consists of 4 files:

• Free Range Chicken And Egg Production Business Plan – PDF file (Comprehensive Version – 93 Pages)
• Free Range Chicken And Egg Production Business Plan – Editable Word File (Comprehensive Version – 93 Pages)
• Free Range Chicken And Egg Production Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 44 pages)
• Free Range Chicken And Egg Production Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of chickens, selling price of  the chickens etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Free Range Chicken Production Business Plan (PDF)

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The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

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I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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Get the Free Range Chicken And Egg Farming Business Plan - PDF, Word And Excel

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your Free Range Chicken production business! Check out our collection of business plans  , and more business ideas .

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How to Start Poultry Farming Business – Chicken Farming Business Plan For Beginners

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Now you can see poultry farming business is a very easy way to make a good profit. But the question is how to start your poultry farming business plan?

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

• Layer Chicken Breeding : These are mainly used for egg production.
• Broiler Breeding : It is used for chicken meat production.
• Hatchery : Is for hatching new chicks.
• Poultry feed : It produce feeds for other poultry farms.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

• Half litter
• Deep litter

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc. Hightop Poultry Equipment is one of the leading chicken cage and poultry farm equipment manufacturer in China, contact us now to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some other poultry cage accessories like drinkers , feeders , Parches, crates, nests, lighting system , egg incubator , waste disposal system , etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like – Automatic egg collector , automatic feeding system , automatic manure removal machine , disinfectant fogging machine and cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system, disinfectant fogging machine and ventilating system can help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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Starting Layers Poultry Egg Farming Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | Agriculture , All Articles , Business Ideas , Business Plans , Poultry Farming

When we talk of commodities that are always on high demand then eggs are definitely one of them. A large part of the South African population consumes eggs as an affordable source of protein, plus eggs can be enjoyed at any time of the day in a variety of ways. Eggs are a key ingredient in many cooking processes thus making them a key feature of day to day meals. Starting a poultry egg farming business in South Africa is very profitable. With the increase in population, there is likely going to be a rise in the demand for food and services, including eggs. A layer farm is not difficult to manage. Keeping hens is also not labor-intensive; most of your time will be spent on feeding, cleaning, and collecting the eggs. You do not require a lot of experience with this kind of business. So it’s a relatively easy business to start. This article will outline how to start a poultry egg farming business in South Africa, and the layers poultry egg farming business plan – PDF, Word and Excel.

Before you start a layers farming business in South Africa, there are some important decisions which you have to make. You have to decide on the size of your layers egg production business ie how many layer birds you will have at your poultry farm.  You also have to decide on the location of your poultry layers farm, and your target market. The size of your poultry egg farming business will depend on the amount of capital you have, the size of the land, and your target market. It’s important that you get a good layers chickens egg production business plan before you start the chicken egg production business in South Africa.

Business Model

With layer eggs business, you can buy point-of-lay birds, which are fed daily to produce eggs for commercial purposes. These chickens can start laying eggs at 18 to 21 weeks of age. The birds will continue to lay eggs continuously for 1 year. Layer hens are classified into two types: white egg-laying and brown egg-laying. White egg layers are small, and they eat less food. Brown egg-laying hens are much larger in size. These eat more food, compared to white egg layers, and they lay larger eggs than other laying breeds. When choosing the type of layers you want to keep, take note that there is no nutritional difference between white eggs and brown eggs. Although brown eggs are more expensive, this is because the chickens that lay them cost slightly more to keep. The high costs are due to the size of the chickens and the amount of food they consume. It’s also important to remember that there are different types of chicken breeds, so you must choose a breed that has high production capabilities, whether it is a white or brown layer hen.

Market Research

Even if starting a layer poultry business is simple, you must still conduct market research. Market research will allow you to understand your environment better. You need to know who your customers are as well as what their buying habits are like. The layer poultry environment in which you will be operating is constantly changing. As such, you need to know how people react to these changes. It’s important to understand who your competitors are, along with their strengths and weaknesses. It is in your best interest to understand consumer behavior if you want your poultry business to succeed. You can find out what your competitors are doing in order to penetrate the market. By researching the market, you can set a reasonable price for your eggs. There are plenty of large and small egg producers, so in order for you to penetrate the market, you need to understand who your potential customers are and who your competitors are. Finding out how other suppliers price their eggs will allow you to determine the right price. If your eggs are overpriced, you risk turning off potential customers, and if your eggs are underpriced, customers may not trust the quality of your produce. There are so many ways you can conduct research. You can read through journals and industry publications, speak to industry players, or simply talk to people. Find time to attend agriculture workshops and any other events that are within your industry too.

Land for Poultry Egg Farming Business

You need land – this is where you will build the poultry layers housing. Sustainability of the land must be thoroughly assessed beforehand. The location must be very strategic i.e. near major road networks, with reliable water supply, near the market and close to cheap labour. The size of the land your business require will depend on the scale of your egg layers farming business.

Housing and Equipment for Layers Egg Production Business

You need proper housing for your poultry layers. When you setup housing units for your layers chickens, pay attention to spacing, ventilation and lighting as these are central to providing an optimum environment for egg production. Layers chickens do not cope well with extreme temperatures. So it’s necessary to keep them in an environment that will enable them to maintain their thermal balance. Proper lighting is necessary as it stimulates the layers chickens to lay eggs.

The type of layers housing and equipment you need will depend on the production system you are using. You can use the deep litter system or the cage system. The deep litter system is essentially floor-based and entails the covering of the floor with bedding such straw and wood shavings. The cage system simply means the layers hens will be kept in cages throughout their productive life time. These cages will be placed in a poultry layers house. The equipment required for a layers poultry egg farming business include drinkers, feeders, and nest boxes. If you are using the cage system, you will require the layers cages. The poultry layer cages usually have inbuilt equipment ie drinking & feeding equipment plus the egg collection system. So when you are using the layers cage system, there will be no need to buy the other extra equipment.

Your poultry layers farming business plan should include the costs of purchasing the equipment and the layers housing.

Point of Lay Hens / Layer Chicks

You can start your layers egg farming business by buying point of lay layers or day old layer chicks. If you buy day old layer chicks, you will have to raise them till they are 19 weeks, which is the time they will start to lay eggs. It’s much better to start by your layers egg production business in South Africa by buying point of lay pullets/layers. These are 19-21 week old layers, which would have just started laying eggs.

You should purchase your day old layer chicks or point of lay pullets from reputable and professional suppliers where the parent stocks are well managed. Layers chicks and point of lay pullets from different farmers vary in terms of quality. The quality of your layer chicks or point of lay hens will play an important role in determining the success of your poultry layers egg production business. Point of lay hens which are not well vaccinated will have a low egg production rate and high mortality. Your layer farming business plan should take into account the cost of purchasing the point of lay pullets.

Feeds for the layers

Layers feeds are needed and there are important things to consider here. First off, buy the right feeds (from reputable companies) and feed strictly according to laid down guidelines. The layers should get the right type of feeds in the right quantities for them to produce eggs efficiently. There are many feed companies in South Africa which sell layers feeds. It’s also wise not to interchange different brands of layers feeds – it’s advisable to stick to one brand. Layers also require plenty of water for them to produce eggs efficiently. Feed and water must be available throughout the day. Your layers chickens egg production business plan should take into account the cost of the layers feed.

Management and Labour

The number of employees needed for your layers egg farming business will depend on the size of your poultry egg production business. At the minimum you need poultry attendants who will keep the layers. Their duties include f eeding the layers, providing water to the hens, egg collection, removal of litter and cleaning. Your poultry egg farming business plan should take into account the salaries and wages of your employees. 

Sales And Marketing Strategies

If your poultry egg farm is situated close to your customers, you can consider direct marketing. This means you can sell directly from your farm to your local supermarkets and other stores. Consider listing your business on Google so that people can easily find you. Another channel you can consider is selling to wholesalers. Wholesalers usually have good knowledge of the market and access to the best information on trends.  Most wholesalers get their eggs from central wholesale markets, merchants, collectors, and local country markets. In some cases, they go directly to the producers or farmers. They can either purchase the eggs directly or accept them for sale on a commission basis. Many wholesalers own storage facilities too. These distributors may engage specialized transport agencies to transport eggs or operate such services on their own. When it comes to marketing, you should take advantage of social media. Having a digital presence has now become the new normal. So take advantage of Facebook, Instagram, Twitter, and LinkedIn, as well as WhatsApp business, to name a few. Consider adding your products or services to a digital platform where you can reach potential customers directly online.

Market for eggs in South Africa

Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled or fried eggs. Eggs are also used for baking, and in the preparation of other dishes.   The demand for eggs in South Africa is very high at about 8 billion eggs per annum. That’s a lot! The per capita egg consumption in South Africa is about 145 eggs per annum. Eggs are the fourth largest animal product sector in agriculture in South Africa, after poultry meat, beef and milk.  You can supply your eggs to individual households, supermarkets, wholesalers, restaurants, companies, hawkers etc.

Advantages of Poultry Egg Farming Business

South Africans, are becoming very particular about their health, and protein-rich foods are known to be the healthiest food option. Eggs and chicken meat provide high nutrition; that’s why they are in high demand. You should consider setting up a poultry egg farming business because there is a ready market for it. Compared to a number of livestock projects, poultry farming is an excellent source of income. This type of business requires very little capital, and the operating costs are reasonable. In addition to eggs, you can also sell the chicken meat when the chickens stop making eggs.

Keys to Profitability

Even though setting up a layer poultry farm is not difficult, you still need to market your business and stay updated when it comes to relevant industry trends. Another way to increase the profitability of your poultry farm is to locate it close to your market in order to reduce transportation costs. Also, take care of your birds by providing them with the right feed, ensuring that they are immunized and that diseases are addressed as soon as possible. The success of your business is based on how well you run your operations by keeping an eye on your costs, pricing your eggs competitively, and marketing your eggs.

PRE-WRITTEN LAYERS POULTRY EGG FARMING BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the poultry layers egg farming business in South Africa, purchase our poultry egg farming business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the layers farming business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a layers chicken egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the layers poultry farming business plan will lay out all the costs involved in setting up and running the poultry egg farming business. The business plan is designed specifically for the South African market.

USES OF THE LAYERS EGG PRODUCTION BUSINESS PLAN (PDF, WORD AND EXCEL)

The chicken egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your layers chicken egg farming business
• As a layers poultry egg farming project proposal
• Assessing profitability of the layers farming business in South Africa
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE LAYERS CHICKENS EGG PRODUCTION BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Poultry Layers farming guide (Technical Details of how to house, feed and keep the layers chickens)
• Operational Strategy
• Why some South Africans in the layers egg production business fail, so that you can avoid their mistakes
• Ways to raise capital to start your chicken egg farming business in South Africa
• Directory [Contact Details for South African suppliers of feeds, equipment, point of lay hens,  poultry housing construction, contacts of poultry farming training companies in South Africa, contacts of poultry farming organisations in South Africa]

The Chicken Egg Production Business Plan package consist of 4 files

• Layers Egg Production Business Plan – PDF file (Comprehensive – 80 pages)
• Layers Egg Farming Business Plan – Editable Word File (Comprehensive – 80 pages)
• Layers Egg Production Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 41 pages)
• Layers Egg Production Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

GET THE LAYERS EGG FARMING BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

• Cash deposit into our FNB Company Bank Account
• EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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PRE-WRITTEN BUSINESS PLANS FOR SOUTH AFRICA (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

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