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Contoh Proposal Bisnis Plan yang Baik & Benar

12 April 2022 3 min read

Kemampuan menyusun bisnis plan merupakan salah satu keuntungan untuk Anda ingin sukses memulai berwirausaha.

Bagi sahabat Qwords yang kebingungan, artikel ini akan membahas secara lengkap tentang apa itu bisnis plan dan contoh bisnis plan yang benar.

Bisnis plan atau rencana bisnis sendiri secara umum bisa diartikan sebagai rincian informasi yang berisi tahapan dalam membangun sebuah usaha/bisnis mulai dari nol sampai kurang lebih selama lima tahun kedepan.

Jadi bisnis plan adalah salah satu aset penting yang harus dimiliki agar usaha bisa berjalan lancar.

Layaknya ilmu bisnis dan sosial, teknik dan cara pembuatan proposal business plan sejatinya tidak bersifat kaku dan saklek.

Sementara agar bisa membuat rancangan ide bisnis yang bisa diterima oleh banyak orang Anda tentu harus banyak membaca contoh business plan sederhana dan belajar supaya pengetahuan semakin berkembang.

Misanya, jika ingin membuka usaha kuliner maka Anda harus memiliki contoh presentasi usaha makanan, kalau perlu sudah memperhatikan sampai ke detail cover proposal usaha makanan.

Hal ini tentu agar bisnis plan makanan Anda bisa diterima banyak orang.

Apa itu Bisnis Plan

Sebelum melanjutkan pembahasan mengenai contoh bisnis plan, mungkin ada beberapa dari sahabat Qwords yang belum paham sepenuhnya tentang pengertian bisnis plan.

Bisnis plan adalah rencana tertulis pada bisnis yang sudah didiskusikan sebelumnya tentang bagaimana kegiatan bisnis dilakukan untuk mencapai tujuan bersama.

Bisnis plan setiap bisnis tentunya berbeda-beda satu dengan lainnya.

Lantas, kira-kira seperti apa contoh proposal bisnis plan yang mampu menarik minat sekaligus meyakinkan calon penanam modal?

Langsung saja, yuk kita simak contoh bisnis plan sederhana tentang “ Kedai Kopi ” berikut ini.

Baca juga: Panduan Lengkap Google Bisnisku Untuk Pemula

Apa Saja yang Dimasukkan dalam Business Plan? ?

Sebelum membuat bisnis plan, ada beberapa hal yang perlu dimasukan dalam business plan yang akan Anda buat.

• Executive Summary, pada bagian ini berisi tentang informasi lengkap dari perusahaan mulai dari lokasi, struktur organisasi, karyawan, produk dan lainnya.
• Deskripsi Perusahaan,  pada bagian ini berisi mengenai sejarah, visi dan misi perusahaan.
• Produk atau Layanan,  pada bagian ini berisi tentang produk dan layanan dari perusahaan, jabarkan sedetail mungkin agar lebih jelas.
• Analisa Pasar,  pada bagian ini berisi analisa pasar mengenai target market, siapa kompetitor dan peluangnya.
• Strategi Marketing,  pada bagian ini berisi strategi marketing yang digunakan oleh perusahaan.
• Rencana Keuangan,  terakhir, pada bagian ini berisi laporan keuangan secara detail.

Sudah tahu kan apa saja yang harus ada dalam business plan yang akan dibuat?

Contoh dan Cara Membuat Proposal Bisnis Plan

1. latar belakang.

Bagian paling awal yang harus dipikirkan sebelum membuat renaca bisnis plan yang baik dan benar adalah komponen latar belakang atau sebagian orang menyebutnya sebagai Executive Summary.

Di poin ini Anda bisa menuliskan alasan-alasan mengapa ingin menghadirkan sebuah kedai kopi, sejarah penemuan ide kedai kopi, prestasi/keunggulan, hingga potensi yang mungkin bisa berkembang di masa depan.

Contoh penulisan latar belakang bisnis plan kedai kopi “elegan”:

“Kedai kopi “elegan” merupakan usaha potensial yang mengedepankan bahan baku kopi murni yang diambil dari seluruh pelosok negeri.

Kedai kopi yang terletak di bilangan Jalan Palagan, Yogyakarta ini juga hanya menjual menu kopi espresso dari biji kopi pilihan hasil olahan barista handal………”

Agar terkesan lebih kredibel dan meyakinkan, bagian latar belakang bisa juga diisi dengan tinjauan pustaka atau kutipan hasil penelitian manfaat mengkonsumsi kopi dari universitas yang bisa dipertanggung jawabkan.

Baca juga: 10+ Rekomendasi Website Pencari Kerja Terbaik

2. Penjelasan Visi dan Misi Usaha

Setelah selesai menuliskan bagian latar belakang, selanjutnya adalah menyusun Visi Misi usaha.

Bagian ini sebaiknya dibuat dengan jelas dan gamblang agar tidak disalahartikan oleh calon investor.

Contoh penulisan Visi Misi Usaha di dalam Bisnis Plan

• Menciptakan kedai kopi nikmat yang bisa diterima semua orang.
• Memberikan cita rasa kopi terbaik
• Memberikan pelayanan terbaik kepada pelanggan

3. Gambaran Produk

Ketika mengajukan contoh bisnis plan ke calon investor Anda juga wajib mendeskripsikan produk bisnis dengan jelas dan mudah dimengerti.

Contoh penulisan gambaran produk di dalam bisnis plan:

“Bisnis kedai kopi “elegan” menjual kopi espresso sebagai menu andalan. Selain itu, ada pula beberapa menu pendamping seperti aneka cake dan pastry, hingga makanan berat seperti spaghetti.”

4. Rencana Usaha

Bagian terakhir ini memuat informasi teknis yang cukup mendetail seputar bisnis yang ingin Anda kelola, di antaranya meliputi:

Seperti halnya menjalankan usaha pada umumnya, persiapan di sini meliputi informasi penjelasan seputar proses pencarian bahan baku, pengolahan, hingga bisa sampai ke target pasar.

“Dalam usaha kedai kopi, bahan baku berupa biji kopi di beli dari tengkulak setiap tiga hari sekali. Jam operasionalnya sendiri mulai dari pukul 3 sore hingga jam 11 malam setiap hari.”

• Strategi Pemasaran

Anda bisa mengisi bagian ini dengan berbagai metode pemasaran digital maupun tradisional untuk menarik calon pelanggan.

Jangan lupa tampilkan juga strategi pemasaran yang terdiri dari Segmen pasar, target pasar, serta positioning produk agar bisa lebih bersaing dengan jenis usaha sejenis.

“Agar kedai kopi “elegan” menjadi lebih dikenal, akan ada promo dari buzzer dan influencer sosial media.

Selain itu, ada pula akun sosial media khusus untuk melakukan promosi lengkap dengan website yang berisi informasi promo dan konten-konten viral untuk menarik minat calon pelanggan.”

Anda tidak perlu khawatir soal biaya promosi yang terlalu tinggi, anggap saja aktivita tersebut sebagai salah satu instrumen investasi.

• Rencana Anggaran

Pada bagian ini Anda sebaiknya menulis harga dan bahan baku yang digunakan secara detail dan terperinci.

“Sewa ruko: Rp1.000.000

Pembelian biji kopi arabika:  @Rp110.000 x3 = Rp330.000

Paper cup: @Rp250 x 100 = Rp25.000

• Sumber Anggaran

Sumber anggaran bisa berasal dari dana pribadi, investasi, atau pinjaman. Tulislah keterangan informasi dari sumber dana tersebut secara rinci dan gamblang.

“Modal pribadi: Rp10.000.000

Dana pinjaman: Rp5.000.000

Perkiraan dana dari investor: Rp15.000.000

• Struktur Organisasi

Dalam menjalankan bisnis, kita juga harus memiliki struktur organisasi yang jelas dan bisa diminta pertanggungjawaban.

Adapun untuk ukuran bisnis rintisan seperti kedai kopi “elegan” Anda tidak perlu memiliki struktur bisnis hingga level direktur, yang penting ada batasan yang jelas antara manajemen dan pengurus harian.

“Manager: Budi

Bendahara: Ani

Pemasaran: Deni

Baca juga: 10 Etika Dalam Berbisnis yang Harus Diketahui

Sudah Bisa Membuat Bisnis Plan?

Demikianlah contoh kerangka bisnis plan sederhana yang baik dan benar sebagai usaha untuk meyakinkan investor.

Panduan di atas tidak harus diikuti sama persis seperti yang dituliskan, tapi masih bisa dikembangkan lebih jauh menjadi kerangka bisnis plan yang lebih menarik untuk dipresentasikan.

Perlu diketahui, setiap lini bisnis tentu memiliki standar tersendiri untuk poin-poin penting yang perlu disertakan di dalam dokumen bisnis plan.

Jadi, seperti yang sudah disampaikan pada paragraf awal, jangan terlalu saklek dan kaku jika ingin mendapatkan racikan bisnis plan yang bisa diterima oleh banyak orang.

Anda bisa memulai dengan meniru contoh bisnis plan kedai kopi diatas.

Terlepas dari itu, jika bisnis Anda ingin semakin maju dan dikenal banyak orang gunakan juga metode promosi digital melalui website dan media sosial.

Untuk melihat paket layanan hosting murah dan daftar ekstensi domain terbaik yang anda impikan bisa melihat langsung di halaman promo Qwords.com .

Selamat mencoba

• Digital Marketing
• Inspirasi Bisnis

Domain yang Tepat untuk Website Bisnis,…

Rekomendasi Hosting untuk CBT, Ujian Online…

5+ Contoh Blog Makanan untuk Referensi…

19 replies to “contoh proposal bisnis plan yang baik…”.

terimakasih atas penjelasan dan pencerahannya….. sangat membantu kami yang pemula untuk belajar membuat proposal bisnis plan yang baik dan benar. salam sukses

Sama-sama kak, Terima kasih sudah berkunjung di Blog Qwords.

Matursuwun …Jelas sekali penjelasannya…Sukses Selalu,,Aamiin YRA.

Sama-sama kak, Terima kasih sudah berkunjung di Blog Qwords kak, Jangan lupa untuk urusan layanan Hosting percayakan pada Qwords.

Trimakasih,,,,Joss

saya bisa minta contoh pembuatan perhitungan pembiayaan pembuatan Climbing Gym, serta perhitungan lainnya untuk mendapatkan respon positif dari investor. Terima kasih yuni

Kami belum pernah membuat untuk Climbing Gym kak, Mungkin dari artikel ini bisa menjadi salah satu rujukan untuk Anda yang ingin membuat proposal bisnis. jangan lupa untuk urusan domain hosting percayakan pada Qwords saja.

Saya sedang memulai usaha jasa pertamanan (landscape). Mungkin ada contoh bisnis plan atau masukan buat saya dalam memulai bisnis ini, terutama dalam tahap persiapan bisnis dan pencarian pangsa pasar (proyek). Mohon info dan masukan nya. Terima kasih.

Terimkasih kak, penjelasannya sangat mudah untuk dipahami. Sukses selalu kak.

terima kasih banyak penjelasannya, sangat mudah untuk dipahami.

Sama-sama kak, Terima kasih sudah berkunjung di Qwords ya, Jangan lupa kalau butuh domain hosting bisa besan di Qwords ya.

terimakasih atas penjelasannya.

Terima kasih….. artikel yang menarik dan bermanfaat….sukses selalu

Terima kasih sudah berkunjung di blog Qwords kak, Kalau butuh domain hosting bisa pesan di Qwords.com ya Terima kasih

Makasih artikelnya bermanfaat, bisa buat referensi ngerjain tugas juga, sehat dan sukses kedepannya

Sangat bermanfaat untuk bisnis

Artikel yang sangat bermanfaat dan mencerahkan, saya cukup terbantu menyusun resolusi bisnis di tahun 2022 nanti, terima kasih pak. Salam

ini yang sy butuhkan untuk bisnis wedding planner yang sedang sy rintis. Bermanfaat sekali!

Terimakasih…artikel nya sangat membantu bagi kami yang sudah memiliki konsep dan marketing tetapi terkendala dalam penyusunan proposal untuk meyakinkan investor, ini yang kami butuhkan untuk membuka WE. sangat bermanfaat sekali.

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Contoh Template Business Plan / Proposal Usaha [Update Lengkap]

Proposal bisnis merupakan dokumentasi praktis yang biasanya dibuat jika kamu ingin mendapatkan dukungan untuk menuwujudkan ide memulai bisnis yang kamu punya. Sayangnya, tidak banyak sumber kredibel yang dapat menyediakan contoh proposal bisnis yang baik dan sesuai dengan syarat-syarat yang harus ada di dalamnya.

Baca juga: Template PPT untuk Bisnis Kekinian [Format 2020]

Oleh karena itu, pada tulisan ini, Karinov akan memberikan template bisnis plan yang komprehensif sebagai panduan bagi kamu yang ingin membuat proposal usaha secara baik dan benar. Jika kamu tertarik, kamu bisa juga mendapatkan contoh kartu nama perusahaan yang simpel dan elegan di artikel kami yang lain.

Template business plan ini, selain bisa kamu gunakan sebagai referensi pembuatan proposal rancangan usaha, bisa juga dipakai untuk tujuan akademis seperti tugas proposal rencana bisnis dan semacamnya. Berikut uraiannya.

Daftar isi template proposal bisnis ini

Cover Depan

• Bab Pendahuluan

Aspek Pemasaran

• Struktur Manajemen Organisasi

Aspek Produksi

Aspek keuangan.

1.1    Gambar dan Design menarik

Gambar dan design cover depan proposal harus dapat mewakilkan jenis dan karakter dari usaha yang tercerminkan dari design dan warna yang sesuai.

1.2    Logo / Lambang Usaha

Digunakan untuk mempermudah dan membedakan usaha kita di mata konsumen dalam mengingatkan usaha kita dibandingkan dengan pesaing dan nama usaha yang sama.

1.3    Informatif (nama, alamat, contact no)

Berisi  informasi nama usaha, domisili / alamat tempat usaha serta nomor telepon yang dapat dihubungi apabila calon investor ataupun konsumen ingin menghubungi.

Pendahuluan

2.1    Sejarah  Berdirinya Usaha

Sejarah berdirinya usaha menggambarkan  kepada calon investor dasar atau landasan usaha ini berdiri apakah cukup kuat secara pengalaman dan keutuhan individu yang terlibat didalamnya.

2.2    Visi & Misi Usaha

• Visi merupakan cita-cita yang ingin dicapai usaha dalam jangka panjang  (What to Be?)
• Misi merupakan cara-cara yang digunakan usaha dalam mencapai visi usaha (How to Be ?). Misi dapat berupa pernyataan kalimat atau kata yang mengingatkan pelaku usaha untuk bekerja sesuai Misi dalam mencapai Visi.

3.1    Gambaran Umum Pasar (STP)

• Segmen Pasar merupakan gambaran umum dari konsumen usaha kita
• Target Pasar merupakan sasaran khusus bagi konsumen potensial dari usaha kita.
• Positioning adalah bagaimana kita menempatkan usaha kita diantara pesaing usaha yang sejenis.

3.2    Permintaan

• Perkiraan / prediksi jumlah permintaan konsumen terhadap produk.
• Proyeksikan permintaan konsumen dalam beberapa periode / tahun mendatang seperti kenaikan x % per tahun sesuai kenaikan jumlah penduduk

3.3    Rencana Penjualan dan Pangsa Pasar

• Rencana Penjualan adalah rencana produk yang akan dijual dalam waktu 1 tahun disesuaikan dengan kondisi permintaan dan penawaran.
• Pangsa Pasar adalah  bagian dari penjualan produk kita dibandingkan dengan penjualan total produk sejenis dalam industri

3.4    Strategi Pemasaran Perusahaan dan Pesaing

Strategi Pemasaran Perusahaan dilakukan berdasarkan analisa 7 P dengan alat analisis SWOT menurut Kottler yang terdiri atas:

• Product:  Strategi mengenai bagaimana produk usaha kita dapat menarik hati konsumen untuk membelinya. Produk usaha kita dapat dibedakan berdasarkan mutu / kualitas, ukuran, desain, kemasan, dan kegunaan lebih dibandingkan pesaing.
• Price:  Strategi mengenai bagaimana produk kita lebih menarik konsumen dari segi harga dibandingkan pesaing. Umumnya konsumen lebih tertarik kepada produk dengan harga yang lebih murah. Selainnya itu dari segi harga, kita dapat membedakan produk kita berdasarkan harga satuan dan harga grosir, syarat pembayaran, diskon/potongan harga,
• Promotion:  Strategi mengenai bagaimana produk kita dapat dikenal oleh konsumen melalui beberapa cara:
• Media Cetak: Brosur, spanduk, poster, iklan majalah/koran.
• Media TV dan Radio: Iklan TV, Jingle Iklan Radio
• Sales Promotion:  Promosi melalui acara / pameran yang digelar di tempat keramaian dimana konsumen produk berada dan juga dilakukan penjualan ditempat.
• Personal Selling:  Promosi melalui penjualan langsung ke tempat konsumen berada dengan menawarkan dan mencoba produk langsung.
• Public Relation:  Cara promosi ini cenderung untuk membuat image perusahaan baik dimata konsumen bukan mempromosikan produk secara langsung. Umumnya dilakukan oleh perusahaan besar.
• Placement:  Merupakan cara untuk mendistribusikan produk kita untuk sampai ke tangan konsumen. Sistem distribusi yang dilakukan dapat secara langsung ke konsumen atau melalui pedagang perantara seperti wholesaler  (pedagang besar) atau retailer (pedagang kecil).
• People:  Merupakan kriteria sumber daya manusia secara umum yang dapat meningkatkan penjualan produk ke konsumen secara langsung ataupun tidak langsung.
• Process:  Proses yang ditampilkan kepada konsumen agar konsumen tertarik untuk membeli. Proses yang dapat ditampilkan seperti proses produksi yang baik ataupun proses pelayanan terhadap konsumen.
• Physical Evidence:  Penampilan fisik dari fasilitas pendukung atau sarana dalam menjual produk yang dapat dilihat langsung oleh konsumen. Seperti tempat yang menarik dan bersih untuk restoran.
• Semua strategi pemasaran yang dibuat berdasarkan 7 P diatas haruslah dibandingkan dengan strategi pemasaran yang diterapkan oleh pesaing. Strategi pemasaran yang kita buat harus berbeda dan lebih unggul dalam menarik konsumen.
• Semua strategi pemasaran yang dibuat pastilah mempunyai anggaran / biaya sehingga perlu dicatat biaya yang dikeluarkan per bagian P.

Aspek Organisasi Dan Manajemen

4.1    Aspek Organisasi

• Nama Perusahaan / Usaha
• Nama Pemilik / Pimpinan
• Alamat kantor dan tempat usaha
• Bentuk Badan Hukum (Kalo berbentuk Badan Hukum)
• Struktur Organisasi
• Jabatan, Jumlah staf, Uraian Tugas, dan Penggajian

4.2    Perijinan

Perijinan yang perlu disiapkan sebelum usaha dimulai dan disertai dengan biaya pengurusannya. Apabila usaha kita tidak berbentuk badan hukum maka perijinan tidak kompleks tetapi hanya perlu perijinan dari wilayah sekitarnya (paling tidak sampai ijin kecamatan / kelurahan ) disertai keterangan dari pihak RT / RW dimana usaha kita berada.

Sedangkan bila usaha kita akan berbentuk badan hukum maka perijinan yang diperlukan diantaranya:

• Ijin prinsip (dari instansi terkait)
• SITU (Surat Ijin Tempat Usaha)
• TDP (Tanda Daftar Perusahaan)
• Akta Pendirian Perusahaan, dll.

Semua biaya diatas berkisar antara 5-7 jt untuk berbentuk PT (Perseroan Terbatas) tergantung wilayah usaha dan dikerjakan semuanya oleh notaris.

4.3    Kegiatan Pra Operasi dan Jadwal Pelaksanaan

Kegiatan sebelum usaha dimulai disertai dengan jadwal pelaksanaan yang diatur berdasarkan periode tertentu (mingguan atau bulanan).

4.4    Inventaris Kantor dan Supply Kantor

Inventaris kantor untuk barang yang umur produknya lebih dari 1 tahun, sedangkan Supply Kantor merupakan biaya untuk menunjang kegiatan administrasi seperti ATK Alat Tulis Kantor (umur ekonomis 1 tahun atau kurang).

5.1.      Produk

Perencanaan yang perlu dilakukan menyangkut produk (output), terutama pada usaha manufaktur dan industri pengolahan adalah:

Dimensi Produk:  Dimensi produk berkenaan dengan sifat dan ciri-ciri produk yang meliputi bentuk, ukuran, warna serta fungsinya.

Nilai/Manfaat Produk:  Manfaat yang dapat ditawarkan oleh produk dapat dibagi dalam 5 tingkatan, yaitu:

• Manfaat inti ( core benefit ): adalah manfaat yang diberikan untuk pemenuhan terhadap kebutuhan utama konsumen, misalnya kebutuhan berbicara jarak jauh.
• Manfaat dasar ( basic benefit ): adalah manfaat dasar yang diberikan untuk memecahkan masalah kebutuhan utama, misalnya telepon.
• Manfaat yang diharapkan ( expected benefit ): adalah manfaat yang diharapkan lebih dari sekedar pemenuhan kebutuhan dasar, misalnya telepon yang dapat dibawa-bawa (HP).
• Manfaat di atas harapan ( augmented benefit ): adalah manfaat yang dapat diberikan lebih dari yang diharapankan oleh konsumen, misalnya HP yang dapat digunakan untuk SMS.
• Manfaat potensial ( potential benefit ): adalah semua manfaat yang mungkin dapat diberikan lebih dari sekedar augmented benefit, misalnya HP yang dapat digunakan sebagai lampu senter, kamera, video recorder , video calling , fax, internet, dsb.

5.2    Kegunaan/Fungsi Produk

• Convenience goods , yaitu produk yang dibutuhkan sehari-hari dan mudah didapat, misalnya beras, gula, teh, permen, dll.
• Shopping goods , yaitu produk-produk yang dibedakan oleh kon-sumen berdasarkan kualitas, harga, tren, dan gaya. Contohnya adalah baju, telepon seluler, mobil, dsb.
• Specialty goods , yaitu produk yang mempunyai karakteristik unik dan mempunyai merek yang sudah terkenal; misalnya mobil mewah, jam tangan mewah, dsb.
• Unsought goods , adalah produk yang kurang dikenal atau dike-tahui umum tetapi kurang diminati, misalnya asuransi
• Bahan baku dan suku cadang: merupakan bahan mentah yang akan diproses lebih lanjut.
• Barang modal: yaitu barang-barang yang berumur lebih dari 1 tahun dan tidak untuk dijual belikan.
• Perlengkapan dan jasa bisnis, yaitu produk tidak tahan lama yang membantu operasional perusahaan.

5.2.      Proses Produksi

Perencanaan proses produksi pada dasarnya menjelaskan tahapan-tahapan proses yang diperlukan untuk menghasilkan produk atau output yang dimaksud. Bentuk proses biasa digambarkan dalam lembaran skema atau diagram alur yang disertai dengan keterangan deskriptif.

5.3.      Kapasitas Produksi

Perencanaan kapasitas produksi dilakukan untuk semua mesin, peralatan, dan faktor produksi lainnya sesuai dengan rencana jumlah produk akhir yang akan dihasilkan. Dengan sendirinya, kapasitas produksi sampai dengan tingkatan yang rinci semuanya akan mengacu pada hasil dari perhitungan peluang pasar atas produk yang bersangkutan.

Kapasitas produksi biasa dinyatakan dalam unit per periode waktu tertentu (tahun, bulan, minggu, hari, atau jam). Untuk perencanaan strategis, proyeksi kapasitas dilakukan dalam jangka minimal 3 tahun ke depan, sesuai dengan rencana produksinya.

5.4.     Tanah dan Bangunan

Perencanaan tanah dan bangunan berkaitan dengan lokasi untuk kantor, tempat usaha, pabrik, gudang, tempat parkir, dll. Untuk keperluan perhitungan kelayakan finansial usaha, maka perlu diperhitungkan ukuran, harga beli atau sewanya.

5.5.     Pemasangan Sarana Penunjang

Instalasi sarana penunjang berkaitan dengan tata letak ( layout ) yang termasuk dalam anggaran investasi. Pemasangan sarana penunjang ini meliputi listrik, air, telepon, internet, dan lain-lain.

5.6.      Mesin dan Peralatan

Baik untuk skenario pembelian ataupun sewa, daftar mesin dan peralatan juga harus dirinci sedetail mungkin proyeksinya. Perencanaan ini tetap selalu berkaitan dengan kapasitas dan kompetensi teknis wirausahawan.

5.7.     Bahan Baku dan Bahan Pembantu

Perencanaan bahan baku dan bahan pembantu merupakan bagian utama untuk perhitungan kebutuhan modal kerja. Hal-hal yang perlu diperhatikan adalah suplier, kuantitas, harga beli, persyaratan pembe-lian, ketersediaan, dan persediaan.

5.8.      Tenaga Produksi (Tenaga Kerja Langsung)

Perencanaan tenaga kerja langsung (TKL), juga perlu memperhatikan hal-hal mengenai kualifikasi, tarif upah, jumlah tenaga yang dibutuhkan, dan persyaratan kerja.

5.9.     Biaya Umum Usaha/Pabrik

Sebagai komponen biaya modal kerja yang terakhir, perlu juga direncanakan biaya-biaya penunjang (sarana dan prasarana), misalnya sebagai berikut:

• Pemeliharaan mesin dan peralatan
• Suku cadang, bahan bakar, oli, dsb.
• Rekening listrik, air, telepon.
• Pemeliharaan bangunan

6.1.     Strategi Sumber Pendanaan Usaha

Salah satu komponen yang mendukung pembangunan nasional ada-ah tersedianya lembaga intermediasi yang mempunyai fungsi meng-impun dana dari masyarakat dan menyalurkan kembali ke masyarakat dalam bentuk kredit dan atau bentuk-bentuk lainnya. Lembaga inter-ediasi yang ada dibedakan dalam 3 kategori yakni :

• Berbentuk Bank tunduk pada Undang-Undang Pokok Perbankan
• Berbentuk Koperasi Simpan Pinjam tunduk pada Undang-Undang Koperasi
• Lembaga Keuangan Mikro lainnya yang belum diatur undang-undang

Lembaga keuangan mikro yang membantu mengembangkan iklim wirausaha di Indonesia diatur dalam Surat Edaran Menteri Keuangan No. SE-31/MK/2000 tanggal 5 Mei 2000 tentang Pelaksanaan Program PUKK.

Dalam hal ini Pembinaan Usaha Kecil dan Koperasi mengacu kepada Surat Keputusan Menteri Keuangan No.316/KMK.016/1994 tanggal 27 Juni 1994 yang menggantikan Surat Keputusan Menteri BUMN/Kepala Badan Pembina BUMN No. Kep.216/M-PBUMN/1999 tanggal 28 September 1999.

Sumber pendanaan dari Program Pembinaan Usaha Kecil dan Kope-asi (PUKK) berasal dari penyisihan laba BUMN termasuk saldo dana Pembinaan Usaha Kecil dan Koperasi (PUKK) tahun-tahun sebelumnya yang merupakan sumber pendanaan utama dalam merealisir terwujudnya pemerataan kehidupan perekonomian masyarakat melalui kemitraan dengan para pengusaha kecil dan koperasi serta lingkungan masyarakat sekitarnya.

Pelaksanaan Program Pembinaan Usaha Kecil, Koperasi (PUKK) dan Bina Lingkungan dilaksanakan di dalam lingkup masyarakat yang bertujuan untuk mendorong tercapainya pertumbuhan ekonomi rakyat, melalui pemerataan di sektor ekonomi dimana anggota masya-rakat golongan pengusaha kecil dan koperasi diberi kesempatan untuk melakukan perluasan usahanya, berdasarkan bantuan pinjaman untuk modal kerja / pinjaman lunak yang berasal dari penyisihan laba BUMN.

6.2.     Proyeksi Keuangan

Aspek finansial dari proposal bisnis harus dapat memperlihatkan potensi dana yang dimiliki, kebutuhan dana eksternal, perhitungan kelayakan usaha, termasuk di dalamnya 3 performa laporan keuangan: neraca, rugi-laba, dan cash flow .

6.3.      Analisa Kelayakan Usaha

Analisis investasi digunakan untuk mengukur nilai uang atau tingkat pengembalian dari investasi yang ditanamkan dalam suatu usaha pada masa yang akan datang. Hal ini sangat penting dilakukan sebelum implementasi investasi yang sering mempertaruhkan dana yang sangat besar.

Dengan melakukan berbagai macam simulasi tersebut, akan diketahui besarnya faktor-faktor resiko yang akan dihadapi, dan yang mempengaruhi layak atau tidaknya suatu rencana investasi. Salah satu metode analisa yang dapat dipergunakan adalah metode non-discounted cash flow.

Metode Non-Discounted Cash Flow

Non-Discounted Cash Flow adalah metode pengukuran investasi dengan melihat kekuatan pengembalian modal tanpa mempertimbangkan nilai waktu terhadap uang ( time value of money ). Metode yang dipergunakan adalah Pay Back Period (PBP) Method, dengan formula umum sebagai berikut:

Metode PBP merupakan alat ukur yang sangat sederhana, mudah dimengerti dan berfungsi sebagai tahapan paling awal bagi penilaian suatu investasi. Model ini umum digunakan untuk pemilihan alternatif-alternatif usaha yang mempunyai resiko tinggi, karena modal yang telah ditanamkan harus segera dapat diterima kembali secepat mungkin. Kelemahan utama dari metode PBP ini adalah:

• Tidak dapat menganalisa penghasilan usaha setelah modal kembali.
• Tidak mempertimbangkan nilai waktu uang

6.4.      Analisa Keuntungan

Analisa keuntungan ditujukan terhadap rencana keuntungan (penetapan keuntungan) dengan menyesuaikan atau set-up harga dan volume penjualan yang dapat diserap oleh pasar dengan mempertimbangkan kebijaksanaan dari pesaing. Analisa keuntungan ini harus selalu dilakukan dalam atau dengan acuan periode tertentu.

Break Even Point (BEP)

Analisa BEP atau titik impas atau titik pulang pokok adalah suatu metode yang mempelajari hubungan antara biaya, keuntungan, dan volume penjualan/produksi. Analisa yang juga dikenal dengan istilah CPV ( Cost-Profit-Volume ) ini dilakukan untuk mengetahui tingkat keuntungan minimal yang harus dicapai, di mana pada tingkat tersebut perusahaan tidak mengalami keuntungan maupun kerugian.

Dalam analisa BEP, faktor-faktor biaya dibedakan menjadi:

• Biaya semi variabel , yaitu biaya yang akan ikut berubah jumlahnya dengan perubahan volume penjualan atau produksi, namun tidak secara proporsional. Biaya ini sebagian akan dibebankan pada pos biaya tetap, dan sebagian lagi akan dibebankan pada pos biaya variabel.
• Biaya variabel , adalah biaya yang akan ikut berubah secara proporsional dengan perubahan volume penjualan atau produksi.
• Biaya tetap , adalah biaya yang tidak akan ikut berubah dengan perubahan volume penjualan atau produksi.

Analisa BEP dihitung dengan formula sebagai berikut:

Pada saat menyajikan rencana usaha kepada para investor maupun para kreditor, hal-hal yang perlu diperhatikan oleh perusahaan/pengusaha adalah sebagai berikut:

• Usahakan rencana bisnis yang disusun tidak terlalu tebal tetapi lengkap, artinya mencakup berbagai informasi yang dibutuhkan oleh evaluator baik dari piahk investor maupun kreditor untuk melakukan pengambilan keputusan. Uraian lebih rinci sebaiknya dibuat dalam bentuk lampiran. Kuratko dan Hodgetts (2004) menyarankan agar tebal rencana bisnis tidak lebih dari 50 halaman.
• Penampilan rencana bisnis harus dibuat menarik karena investor dan kreditor akan memperoleh kesan pertama terhadap perusahaan yang sedang mencari pendanaan dari penampilan rencana bisnis yang diajukan kepada mereka.
• Sampul depan rencana bisnis harus memuat nama perusahaan, alamat, nomor telpon perusahaan, dan bulan serta tahun rencana bisnis dikeluarkan. Hal tersebut untuk memudahkan calon investor atau kreditor melakukan komunikasi dengan perusahaan atau pada saat mereka memberikan jawaban balasan terhadap rencana bisnis yang disampaikan perusahaan.  Pada bagian dalam dari sampul, harus dituliskan jumlah salinan/copy bisnis yang diedarkan. Hal ini akan memberi kesan kepada calon investor maupun kreditor bahwa mereka adalah pihak yang diprioritaskan oleh perusahaan dalam memperoleh penawaran rencana bisnis.
• Rencana bisnis yang baik harus mencantumkan ringkasan eksekutif ( executive summary) yang dapat disampaikan dalam 2-3 halaman yang memuat penjelasan mengenai keadaan usaha saat ini. Ringkasan tersebut dapat berisi produk dan jasa yang dihasilkan, manfaat produk bagi pelanggan, ramalan keuangan, tujuan perusahaan dalam jangka panjang (lebih dari lima tahun), jumlah dana yang dibutuhkan, serta manfaat yang akan diterima oleh investor.
• Penyusunan rencana bisnis harus diorganisasikan dengan baik.

Rencana usaha yang baik akan mencantumkan risiko utama dari suatu bisnis yang akan dijalankan.

Oke, itulah format business plan yang dapat kamu gunakan sebagai acuan dasar dalam pembuatan proposal usaha. Tentu dalam pembuatannya, bisa saja ada bagian yang perlu kamu modifikasi dan disesuaikan dengan sektor bisnis yang akan kamu ajukan, semakin sering kamu berlatih membuat proposal usaha, maka karya bisnis plan juga akan semakin baik. Jadi, jangan mudah menyerah dan berputus asa jika hasil proposal bisnis perdana kamu tidak sesuai harapan. Semangat!

[eckosc_annotation title=”Credit” text=”Format business plan di atas merupakan hasil adaptasi dari Pedoman Penyusunan Rencana Bisnis yang diterbitkan oleh Univ. Gunadarma.”][/eckosc_annotation]

Dunia terus bergerak, meninggalkan mereka yang tidak sepakat. Kami percaya bahwa perubahan dalam bisnis adalah satu hal yang niscaya. Karinov.co.id hadir untuk menjadi tempat bertanya seputar ini dan harus ada jawabnya.

Related Posts

Contoh Template PPT Keren untuk Bisnis Kuliner [Update 2022]

Contoh Proposal Bisnis / Bisnis Plan [Update 2022]

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
• 20+ Professional Business Letterhead Templates + Branding Tips
• How to Write a White Paper [Tips & Templates]

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Home » Blog » Tips Bisnis » Contoh Proposal Bisnis dan Panduan Cara Membuatnya, Lengkap!

Contoh Proposal Bisnis dan Panduan Cara Membuatnya, Lengkap!

Banyak berbagi banyak rejeki :

Proposal bisnis adalah dokumen tertulis yang memaparkan secara detail tentang sebuah peluang usaha, strategi, dan proyeksi keuangannya. Proposal ini berfungsi sebagai jembatan yang menghubungkan pemilik ide dengan calon investor, mitra, atau pelanggan.

Melalui proposal bisnis ini, perusahaan dapat menghadirkan gagasan yang revolusioner dalam memanfaatkan teknologi terkini untuk meningkatkan efisiensi dan kualitas layanan bagi pelanggan.

Bagaimana cara membuatnya? Simak artikel berikut ini lengkap dengan informasi lainnya yang berkaitan.

Point Penting di Konten Ini

Apa itu Proposal Bisnis?

Ilustrasi penyusunan proposal bisnis (Credit: Freepik.com)

Menurut Mavanti (2019), proposal bisnis adalah suatu dokumen yang menyatakan keyakinan akan kemampuan bisnis dalam menjual produknya dan menghasilkan keuntungan yang memuaskan dan menarik bagi penyandang dana.

Hal yang sama juga dijelaskan dalam laman staffnew.uny.ac.id, jika proposal usaha adalah pengajuan berupa tulisan yang berisi tentang perencanaan dan pelaporan usaha, mulai dari dana, keperluan, rencana penjualan hingga prediksi keuntungan. Dengan tujuan untuk memperoleh bantuan dana, memperoleh dukungan/sponsor, hingga untuk memperoleh perizinan.

Berikut beberapa unsur yang ada dalam sebuah proposal usaha pada umumnya: Nama dan judul kegiatan usaha, pendahuluan dan pemaparan mengenai tujuan usaha, penjelasan waktu dan tempat, sasaran kegiatan, susunan panitia, rencana anggaran, penutup, tanda tangan dan disertai dengan nama terang.

Manfaat Proposal Bisnis

Berikut beberapa manfaat dari proposal bagi bisnis:

• Memperjelas visi dan misi bisnis, hal ini membantu Anda untuk mengasah visi dan misi bisnis dengan lebih jelas.
• Memudahkan perencanaan dan eksekusi, sehingga dapat meminimalisir risiko dan memaksimalkan peluang untuk mencapai kesuksesan.
• Meningkatkan kredibilitas dan profesionalisme, hal ini menunjukkan bahwa Anda serius dalam menjalankan bisnis dan memiliki perencanaan yang matang.
• Proposal bisnis yang menarik dapat memikat investor untuk mendanai bisnis Anda. Selain itu, proposal juga dapat membantu Anda dalam menjalin kerjasama dengan mitra strategis.
• Menjadi alat ukur untuk mengevaluasi kemajuan bisnis Anda. Dengan membandingkan hasil aktual dengan proyeksi yang dibuat dalam proposal, Anda dapat mengidentifikasi kekurangan dan melakukan perbaikan untuk meningkatkan kinerja bisnis.

Jenis-Jenis Proposal

Berdasarkan tujuannya proposal dikelompokkan menjadi 4 jenis, yakni:

1. Proposal Bisnis

Pertama ada proposal bisnis, yakni jenis proposal yang bertujuan untuk menarik pendanaan, menjalin kerjasama bisnis, atau menawarkan produk atau layanan kepada pelanggan.

Isinya mencakup ringkasan eksekutif, deskripsi bisnis, analisis pasar, strategi pemasaran, tim manajemen, dan proyeksi keuangan. Contohnya, proposal untuk membuka usaha baru, proposal kerjasama dengan distributor, atau proposal penawaran jasa konsultan.

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2. Proposal Kegiatan

Kemudian ada proposal kegiatan, disusun untuk mendapatkan persetujuan dan pendanaan untuk suatu kegiatan tertentu. Berisi latar belakang, tujuan kegiatan, metodologi, timeline, anggaran, dan tim pelaksana. Contohnya seperti proposal seminar, proposal pelatihan, atau proposal bakti sosial.

3. Proposal Penelitian

Seperti namanya, Proposal Penelitian digunakan untuk mendapatkan persetujuan dan pendanaan untuk melakukan penelitian. Isinya dari proposal ini hampir sama, yang membedakan adalah tujuan dari penyusunannya. Contohnya adalah proposal penelitian skripsi, proposal penelitian tesis, atau proposal penelitian disertasi.

4. Proposal Wirausaha

Terakhir adalah proposal wirausaha, yakni proposal yang bertujuan untuk mendapatkan pendanaan dan dukungan untuk usaha wirausaha.

Isinya mencakup deskripsi bisnis, analisis pasar, strategi pemasaran, tim manajemen, proyeksi keuangan, dan rencana pengembangan usaha. Contohnya proposal untuk mengikuti program inkubator bisnis atau proposal untuk mengikuti kompetisi wirausaha.

Syarat Penyusunan Proposal Bisnis

Berikut adalah beberapa hal yang harus dipenuhi dalam penyusunan proposal bisnis:

1. Sistematika Penulisan yang Jelas

Proposal bisnis harus memiliki struktur yang baku dan mudah dipahami. Gunakan format yang rapi dan profesional, seperti font yang mudah dibaca, spasi yang teratur, dan margin yang cukup.

2. Isi Proposal yang Informatif dan Persuasif

Jelaskan visi dan misi bisnis Anda dengan jelas. Berikan informasi yang lengkap dan akurat tentang produk atau layanan Anda. Lakukan analisis pasar yang mendalam dan tunjukkan peluang yang ada.

Buat juga strategi pemasaran dan penjualan yang efektif, kemudian jelaskan pada tim manajemen yang berpengalaman dan kompeten, baru kemudian proyeksi keuangan yang realistis dan terpercaya.

Jangan lupa untuk menggunakan bahasa yang persuasif dan meyakinkan.

3. Kelengkapan Dokumen

Ketiga, lengkapi semua dokumen yang diperlukan, seperti:

• Daftar isi : untuk memudahkan pembaca menemukan informasi yang mereka cari.
• Lampiran : untuk memuat data dan informasi pendukung, seperti tabel, grafik, dan gambar.
• Daftar pustaka : untuk mencantumkan sumber informasi yang digunakan dalam proposal.
• CV tim manajemen: untuk menunjukkan kualifikasi dan pengalaman tim yang akan menjalankan bisnis.

4. Kejelasan dan Ketepatan Bahasa

Gunakan bahasa yang baku dan mudah dipahami, hindari penggunaan jargon yang rumit dan jangan lupa pastikan kalimat yang digunakan logis dan sistematis. Jika perlu, periksa kembali proposal untuk memastikan tidak ada kesalahan ejaan dan tata bahasa.

5. Keaslian dan Kreativitas

Terakhir, tunjukkan keunikan dan keunggulan bisnis Anda. Gunakan ide-ide kreatif untuk menarik perhatian investor atau mitra. Hindari plagiarisme dan pastikan semua konten adalah karya asli.

Kerangka Proposal Bisnis

Perencanaan anggaran dalam proposal usaha (Credit: Freepik.com)

Berikut adalah gambaran kerangka proposal bisnis yang umum digunakan

BAB I: Pendahuluan

Pada bagian ini, biasanya terdapat latar belakang permasalahan atau peluang yang diidentifikasi, motivasi dibalik proposal, dan ringkasan singkat isi proposal. Biasanya terdiri dari:

• Latar Belakang: Jelaskan secara singkat tentang ide bisnis Anda, mengapa Anda ingin memulai bisnis ini, dan peluang yang ada di pasar.
• Visi dan Misi: Jelaskan visi dan misi bisnis Anda. Visi adalah pernyataan tentang tujuan jangka panjang Anda, sedangkan misi adalah pernyataan tentang apa yang Anda lakukan untuk mencapai visi tersebut.
• Tujuan Bisnis: Jelaskan tujuan spesifik yang ingin Anda capai dengan bisnis Anda.

BAB II: Tujuan Umum Bisnis

Berikutnya pada bab ini berisi tentang deskripsi bisnis dan tujuan nya yang dijelaskan secara spesifik. Berikut rinciannya:

• Deskripsi Produk atau Layanan: Jelaskan secara detail tentang produk atau layanan yang Anda tawarkan. Jelaskan manfaat dan keunggulan produk atau layanan Anda dibandingkan dengan produk atau layanan pesaing.
• Analisis Pasar: Jelaskan tentang pasar yang Anda tuju, termasuk ukuran pasar, tren pasar, dan target konsumen. Lakukan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang terkait dengan bisnis Anda.
• Strategi Pemasaran dan Penjualan: Jelaskan bagaimana Anda akan memasarkan dan menjual produk atau layanan Anda. Jelaskan strategi penetapan harga, promosi, dan distribusi yang akan Anda gunakan.

BAB III: Rencana Manajemen Kegiatan (Produksi - Operasional)

Selanjutnya, pada bagian kita dapat merinci rencana operasional dan manajemen yang akan dilaksanakan dalam rangka mencapai tujuan bisnis yang telah ditetapkan.

Hal ini mencakup proses produksi, distribusi, sumber daya manusia, sistem manajemen, dan segala hal terkait operasional perusahaan.

BAB IV: Rencana Anggaran dan Pendapatan

Kemudian dilanjutkan dengan sajian rencana anggaran yang dibutuhkan untuk menjalankan kegiatan bisnis serta proyeksi pendapatan yang diharapkan.

Mencakup estimasi biaya produksi, biaya operasional, strategi harga, dan proyeksi pendapatan berdasarkan analisis pasar yang dilakukan.

Baca Juga:  Analisis Pasar: Tujuan, Metode, Faktor, Caranya dan Contoh

BAB V: Penutup

Bagian terakhir dari proposal bisnis ini berfungsi untuk merangkum kembali poin-poin utama yang telah disampaikan dan menegaskan kesimpulan atau rekomendasi dari proposal.

Penutup juga dapat mencantumkan langkah-langkah selanjutnya yang akan diambil setelah proposal disetujui atau ditolak.

----Download Template Proposal Bisnis di sini----

Cara Membuat Proposal Bisnis

Membuat proposal bisnis yang efektif membutuhkan beberapa langkah yang terorganisir dengan baik, berikut diantaranya:

1. Penelitian dan Persiapan Awal

Tahap pertama dalam membuat proposal bisnis yang efektif adalah melakukan penelitian dan persiapan awal. Ini melibatkan identifikasi tujuan yang ingin dicapai dengan proposal.

Apakah itu mendapatkan pendanaan, menjalin kemitraan, atau menawarkan produk atau layanan baru. Selain itu, riset pasar mendalam diperlukan untuk memahami dengan baik target pasar, pesaing, dan tren industri yang relevan.

Mengumpulkan data dan informasi tentang bisnis Anda sendiri juga krusial, termasuk visi, misi, dan keunggulan kompetitif yang membedakan Anda dari pesaing.

2. Buat Ringkasan Eksekutif

Berikutnya adalah membuat ringkasan eksekutif yang menarik. Ringkasan ini harus memberikan gambaran singkat tetapi komprehensif tentang isi proposal bisnis Anda.

Ini meliputi latar belakang, tujuan, deskripsi produk atau layanan, target pasar, dan proyeksi keuangan secara singkat agar pembaca tertarik untuk melanjutkan membaca proposal secara menyeluruh.

3. Deskripsikan Bisnis Anda

Setelah itu, lanjutkan dengan mendeskripsikan bisnis Anda secara mendalam. Di sini, Anda perlu menguraikan visi dan misi perusahaan Anda.

Seperti menjelaskan produk atau layanan yang ditawarkan dengan detail, termasuk fitur utama dan manfaat bagi pelanggan.

Selain itu, analisis pasar dan identifikasi segmen pasar yang dituju juga perlu dilakukan untuk memperkuat analisis rencana bisnis.

4. Rincian Rencana Operasional

Jika sudah, Anda bisa lanjutkan dengan merinci rencana operasional bisnis. Mencakup deskripsi proses produksi atau penyediaan layanan secara rinci.

Mulai dari penjelasan tentang struktur organisasi perusahaan Anda, termasuk tim manajemen dan tanggung jawab masing-masing hingga strategi pemasaran dan distribusi yang digunakan.

5. Rencana Keuangan

Setelah itu, susun rencana keuangan yang kuat, dengan membuat proyeksi keuangan yang realistis, termasuk estimasi biaya, pendapatan, dan laba/rugi.

Anggaran yang jelas dan terinci harus disusun untuk operasional, pemasaran, dan pengembangan produk agar para pembaca yakin dengan keberlanjutan dan potensi profitabilitas bisnis Anda.

Selanjutnya adalah penutup proposal dengan ringkasan kembali poin-poin kunci yang telah disampaikan. Kesimpulan dan rekomendasi yang kuat harus disertakan.

Terakhir, pastikan untuk menyertakan informasi kontak Anda agar pembaca dapat menghubungi Anda untuk pertanyaan lebih lanjut atau diskusi lanjutan.

Contoh Proposal Bisnis dari Berbagai Usaha

Berikut beberapa contoh proposal bisnis dari beberapa usaha:

1. Contoh Proposal Bisnis Kuliner

Contoh Proposal Bisnis Kuliner (Credit: dosen.perbanas.id)

2. Contoh Proposal Bisnis Plan UMKM

Contoh Proposal Bisnis Plan UMKM (Credit: scribd.com)

3. Contoh Proposal Bisnis Laundry

Contoh Proposal Usaha Laundry (Credit: ehibahbansos.bantenprov.go.id)

Download kumpulan contoh proposal bisnis di bawah ini 👇

Nah, itu dia beberapa informasi mengenai proposal bisnis dan informasi lainnya, semoga bermanfaat!

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Contoh Business Plan Sederhana dan Panduan Membuatnya

April 18, 2024

Mendirikan bisnis tidak bisa secara otodidak tanpa persiapan. Anda harus membuat rencana bisnis atau business plan yang matang supaya usaha dapat dijalankan dengan baik dan tidak menjadi bisnis musiman saja. Jika sekarang Anda sedang mencari contoh business plan , Anda membuka artikel yang tepat.

KitaLulus telah merangkum informasi detail mengenai cara membuat business plan yang bisa Anda gunakan untuk membuat rencana bisnis baru Anda. Cek penjelasan lengkapnya berikut.

Apa Itu Business Plan?

Jika diterjemahkan, business plan adalah rencana bisnis, biasanya berbentuk proposal. Proposal ini berisi rincian hal yang harus disiapkan ketika akan membangun sebuah bisnis, mulai dari latar belakang, visi-misi, penjelasan produk yang ingin dihasilkan, struktur pengelola, dan yang paling penting adalah rencana anggaran.

Business plan adalah dokumen paling wajib ada ketika akan membuat sebuah bisnis. Hal ini dikarenakan tujuan business plan adalah untuk memproyeksikan bisnis ke depannya akan seperti apa. Banyak manfaat business plan untuk seorang pengusaha, salah satunya adalah menggaet investor.

Ya, Anda bisa mendapatkan investor untuk mendanai usaha Anda dengan memperlihatkan proposal business plan . Namun, business plan yang dibuat harus rinci dan tersusun dengan baik. Sebab, hanya pengusaha yang paham bisnislah yang bisa dipercaya oleh investor.

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Unsur-unsur Business Plan

Sebelum kita membahas contoh business plan , Anda harus tahu bahwa terdapat 10 unsur yang wajib ada dalam proposal ini. Berikut penjelasan lengkapnya.

1. Latar Belakang Usaha

Latar belakang usaha adalah unsur business plan yang wajib dicantumkan di bagian awal berkas. Hal ini bertujuan supaya investor ataupun orang-orang yang ingin diajak kerja sama menjadi tahu apa yang melandasi Anda ingin membangun bisnis ini.

2. Penjelasan Visi dan Misi

Berbisnis tidak hanya bertujuan untuk mendapatkan keuntungan. Bisnis yang baik adalah yang bisa bersaing dengan kompetitor dan bertahan lama. Jenis bisnis ini tentu saja memiliki visi dan misi yang jelas. Terlebih, lima tahun terakhir, sustainable business sedang populer dengan tujuan bermanfaat untuk masyarakat dan alam.

3. Struktur Organisasi Perusahaan

Investor dan calon partner bisnis juga ingin tahu siapa saja yang akan meng- handle bisnis yang akan dibangun. Maka dari itu, dalam business plan harus ada struktur organisasi yang pasti, terutama founder dan CEO yang nantinya menjadi sosok inti dalam menjalankan bisnis.

4. Gambaran Produk yang Dihasilkan

Sebuah bisnis akan selalu memiliki produk untuk dijual atau ditawarkan kepada customer . Bahkan, untuk bisnis berjenis B2B juga memiliki produk yang ditawarkan. Produk ini bisa berupa barang atau jasa.

Penjelasan produk di business plan ini harus lengkap, mulai dari jenis produk, variasi produk, kelebihan dan kekurangan produk dibanding milik kompetitor, hingga cara distribusi produk.

5. Aset Usaha

Sebagaimana dengan produk, sebuah bisnis juga harus memiliki aset usaha. Aset ini bisa berupa mesin, gedung, hingga tanah yang dapat digunakan untuk memajukan usaha.

6. Sumber Modal

Mendirikan bisnis akan memerlukan modal. Anda harus menjelaskan dari mana modal yang Anda gunakan untuk membangun bisnis ini. Bisa berupa tabungan pribadi, pinjaman bank, pinjaman dari seorang kenalan, dan lainnya.

Dari penjelasan tersebut para investor akan tahu bahwa bisnis Anda memiliki fundamen modal yang baik sehingga mereka mau berinvestasi.

7. Proyeksi Finansial

Setelah penjelasan sumber modal ditulis, Anda juga harus menjelaskan tentang rencana anggaran bisnis Anda. Proyeksi ini terkait tentang estimasi pengeluaran rutin yang dilakukan selama bisnis berjalan. Dengan begini, Anda harus memahami tentang finance dengan baik.

8. Strategi Pemasaran

Pada bagian penjelasan produk memang sudah ada bagaimana distribusi produk nantinya dilakukan, tetapi belum menjelaskan secara detail bagaimana Anda memasarkan produk. Nah, di bagian ini Anda harus menjelaskan secara rinci mengenai strategi pemasaran yang ingin digunakan.

9. Potensi Keuntungan

Sebelum mendapatkan ide untuk membangun bisnis, tentu saja Anda sudah melakukan riset terhadap kompetitor tentang potensi penjualan produk yang diincar. Nah, di sini Anda juga harus tahu dengan baik bagaimana potensi keuntungan pada bisnis Anda, tidak hanya saat itu, tetapi juga untuk beberapa tahun ke depan.

10. Rencana Perluasan Bisnis

Bagian ini akan membuktikan bagaimana Anda benar-benar paham dengan bisnis yang akan Anda buka. Dengan begitu, Anda pasti memiliki proyeksi bisnis yang terarah sehingga paham bagaimana masa depan calon bisnis Anda ini dengan menjelaskan rencana perluasan bisnis dengan baik dan pasti.

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Tips Membuat Business Plan

Untuk lebih memahami bagaimana membuat business plan , Anda harus menyimak beberapa tips berikut ini.

• Memahami dengan baik bisnis apa yang akan dibuka.
• Melakukan riset secara menyeluruh tentang produk, variasi pengembangan produk, cara bersaing dengan kompetitor, dan keinginan pasar.
• Mengetahui dengan baik tentang target pasar yang akan dituju sehingga strategi pemasarannya bisa sesuai.
• Memahami dengan baik tentang cara mengatur keuangan dalam bisnis.
• Membuat plotting struktur organisasi dengan baik, disesuaikan antara karakter dan posisi yang ditempati.
• Memahami strategi marketing dengan baik.
• Pahami tentang pengelolaan modal dan proyeksi finansial dengan menyesuaikan keadaan sehingga potensi kerugian bisa diminimalisir.

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Contoh Business Plan

Telah dijelaskan tentang unsur-unsur yang harus ada di dalam business plan disertai dengan tips membuatnya. Kini, supaya Anda lebih memahaminya, simak contoh business plan cafe bertema K-Pop berikut.

1. Sampul Proposal

Di bagian ini, akan mencantumkan nama bisnis terdaftar, alamat domisili bisnis, nomor telepon, alamat email, dan logo perusahaan.

2. Latar Belakang

Kafe tidak hanya menjadi sebuah tempat untuk makan atau minum, tetapi sekarang menjadi basecamp dari suatu komunitas. Penggemar K-Pop adalah salah satu komunitas yang sering berkumpul di kafe. Sebagaimana data dari Media Indonesia, Indonesia menjadi negara teratas dengan penggemar K-Pop terbanyak di dunia.

Hallyu Cafe akan berfokus menjadi kafe yang memiliki berbagai menu khas Korea Selatan dan menyediakan tempat yang bisa dijadikan para penggemar K-Pop untuk berkumpul. Dengan begitu, pemasukan akan datang dari dua hal, yaitu penjualan produk dan penyewaan tempat.

Kafe ini juga nantinya akan mengadakan berbagai kegiatan menarik untuk meningkatkan jumlah komunitas yang ada.

3. Struktur Organisasi

Pimpinan Usaha: Nana Viandra

Manajer Operasional: Christian Marko

Manajer Finansial: Raesaka

4. Visi dan Misi Bisnis

Hallyu Cafe diharapkan akan menjadi wadah bagi para remaja untuk memiliki tempat berkumpul yang positif. Diharapkan pendirian kafe ini juga bisa meningkatkan kreativitas para remaja untuk meningkatkan skill agar dapat bersaing dalam bersosial hingga di dunia kerja.

5. Produk Hallyu Cafe

Produk dari Hallyu Cafe akan berupa makanan dan minuman khas Korea Selatan dengan bahan baku halal dengan modifikasi supaya diterima oleh lidah masyarakat Indonesia.

Beberapa produk makanan dan minuman yang akan disediakan adalah: tteokbokki, ramyeon, kimchi, rice bowl , patbingsu, rabokki, teh jagung, teh hijau, hingga jus-jus segar. Produk makanan tidak hanya berupa makanan siap saji, tetapi juga makanan frozen sehingga bisa dikirim ke luar kota untuk memperluas target pasar.

Hallyu Cafe juga akan menyediakan sebagian dari kafe untuk disewakan guna kegiatan penggemar K-Pop, seperti nonton bareng, diskusi, atau belajar berbagai aktivitas lainnya. Bersama komunitas penggemar K-Pop, Hallyu Cafe juga akan mengadakan belajar hangul hingga membuat pernak-pernik K-Pop berbayar.

6. Aset Hallyu Cafe

Hallyu Cafe memiliki perangkat pembuat jus, peralatan memasak berupa 10 kompor portable dan 30 panci untuk memasak ramyeon mandiri yang bisa digunakan customer . Hallyu Cafe juga memiliki proyektor dan laptop untuk disewakan dalam setiap acara yang dilakukan di Hallyu Cafe.

7. Sumber Modal

Modal awal pendirian Hallyu Cafe adalah Rp60 juta yang diambil dari dana pribadi. Kini separuh modal telah dialihkan ke perlengkapan pendirian kafe. Modal sebesar Rp40 juta berasal dari investor.

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8. Proyeksi Pengeluaran Rutin per Bulan

9. Strategi Pemasaran

Strategi marketing Hallyu Cafe akan lebih ke ranah digital di mana banyak komunitas penggemar K-Pop banyak menggunakan media sosial. Selain itu, kerja sama dengan beberapa komunitas penggemar K-Pop sesuai fandom akan digencarkan dengan memberikan potongan harga penyewaan tempat dan pembelian produk.

10. Proyeksi Keuntungan

Disesuaikan dengan harga produk makanan dan minuman, yaitu antara Rp15.000 hingga Rp45.000, kami menarget akan terjual 50–120 cup minuman serta 70–150 makanan per bulan. Serta penyewaan tempat untuk berbagai kegiatan kami menarget akan ada 2-3 kegiatan yang diadakan di Hallyu Cafe per bulan.

Perhitungan laba bersih adalah dengan mengurangi laba kotor dengan pengeluaran rutin.

Laba bersih = Laba kotor – Beban pengeluaran rutin bulanan

Laba bersih = Rp45.000.000 – Rp25.250.000 = Rp19.750.000

11. Rencana Pengembangan Bisnis

Untuk jangka pendek, Hallyu Cafe menarget penjualan produk makanan dan minuman di setiap bulannya harus mencapai minimal 200 pcs untuk setiap produknya.

Untuk jangka panjang, Hallyu Cafe berencana akan melakukan ekspansi bisnis dengan membuka cabang kafe, baik di kota yang sama hingga ke luar kota.

Baca Juga: Contoh Etika Bisnis, Tujuan, dan Penerapannya di Perusahaan

Itulah contoh business plan cafe sederhana yang bisa Anda jadikan referensi. Business plan adalah akar dari pembangunan dan pengembangan bisnis sehingga nantinya bisa sukses.

Nah, untuk Anda yang saat ini sedang menjalankan bisnis dan membutuhkan karyawan untuk membantu mengembangkan bisnis Anda, pastikan untuk melakukan rekrutmen dengan strategis. Rekrutmen yang baik harus tahu di mana saja Anda menyebarkan informasi lowongan kerja sehingga Anda mendapatkan kandidat yang berkualitas.

Ada banyak job portal yang bisa Anda tuju untuk mencari karyawan terbaik, salah satunya KitaLulus. Di KitaLulus, Anda tinggal pasang iklan lowongan kerja dan dalam beberapa hari lowongan Anda akan ramai oleh pelamar.

KitaLulus memiliki lebih dari 3 juta pengguna aktif. Penyesuaian kualifikasi juga KitaLulus lakukan sehingga pengguna bisa melamar kerja sesuai dengan kemampuannya. Jadi, Anda akan mendapatkan kandidat yang sesuai kualifikasi dari loker yang Anda buka. Dengan begitu, proses rekrutmen pun menjadi lebih efektif dan efisien.

Lihat ribuan lowongan kerja dan berkomunikas secara langsung dengan HRD atau pemilik usaha

Download Aplikasi KitaLulus sekarang!

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Contoh Bisnis Plan yang Bisa di Download Gratis

Mencari contoh bisnis plan untuk usaha Anda? Bisnis plan sendiri adalah dokumen yang menunjukkan kelayakan bisnis baru yang prospektif dan menyediakan peta jalan untuk beberapa tahun pertama operasinya.

Membuat bisnis plan adalah bagian penting dalam menciptakan bisnis baru, baik sebagai startup atau cabang dari bisnis yang sudah ada. Rencana bisnis untuk perusahaan start up sering kali dibagikan kepada lembaga pendanaan, calon investor, dan pemodal ventura untuk mendapatkan pendanaan yang diperlukan.

Pada artikel kali ini kami akan memberikan kepada Anda contoh bisnis plan dan file bisnis plan yang bisa Anda download secara gratis.

Apa itu Bisnis Plan?

Bisnis plan atau rencana bisnis adalah dokumen yang mendefinisikan secara rinci tujuan perusahaan dan bagaimana perusahaan berencana untuk mencapai tujuannya.

Bisnis plan menjabarkan peta jalan tertulis untuk perusahaan dari sudut pandang pemasaran, keuangan, dan operasional. Baik perusahaan rintisan maupun perusahaan yang sudah mapan menggunakan rencana bisnis.

Ini adalah dokumen penting yang ditujukan untuk audiens eksternal dan internal perusahaan. Sebagai contoh, rencana bisnis digunakan untuk menarik investasi sebelum perusahaan memiliki rekam jejak yang terbukti. Rencana bisnis juga dapat membantu mendapatkan pinjaman dari lembaga keuangan.

Selain itu, bisnis plan dapat membantu tim eksekutif perusahaan untuk tetap berada di jalur yang sama mengenai item tindakan strategis dan sesuai target untuk mencapai tujuan yang telah ditetapkan.

Meskipun bisnis plan sangat berguna untuk bisnis baru, setiap perusahaan harus memiliki rencana bisnis. Idealnya, rencana tersebut ditinjau dan diperbarui secara berkala untuk mencerminkan tujuan yang telah dicapai atau yang telah berubah.

Terkadang, bisnis plan baru dibuat untuk bisnis yang sudah mapan yang telah memutuskan untuk bergerak ke arah yang baru.

Baca juga: Cara Membuat Neraca Lajur dan Contohnya

Mengapa Anda membutuhkan bisnis plan?

Anda mungkin bertanya-tanya mengapa Anda membutuhkan bisnis plan. Meskipun Anda sudah memiliki gambaran yang jelas tentang apa yang ingin Anda capai. Anda tahu pasar, Anda memiliki keterampilan yang diperlukan. Jadi, mengapa Anda membutuhkan rencana?

Berikut ini beberapa alasan mengapa Anda membutuhkan bisnis plan:

• Untuk memperjelas ide-ide Anda: Menuliskan sesuatu akan memberinya struktur dan substansi. Ide-ide Anda akan lebih jelas di atas kertas daripada di dalam kepala Anda.
• Untuk menemukan dan memecahkan masalah: Ide bisnis yang ada di benak Anda mungkin memiliki beberapa kekurangan – Anda mungkin belum mencakup semuanya. Hal ini akan menjadi jauh lebih jelas ketika kata-kata Anda ada di halaman.
• Untuk mendapatkan feedback dari orang lain: Bisnis plan yang ditulis dengan baik dapat dibagikan dengan orang-orang yang dipercaya untuk mendapatkan saran mereka.
• Sebagai dokumen formal: Bank, investor, akuntan, dan pengacara akan menginginkan bukti bahwa Anda serius dengan bisnis Anda. Rencana tertulis akan memberikan bukti tersebut.
• Untuk memandu Anda seiring pertumbuhan bisnis Anda: Rencana bisnis yang baik akan membuat Anda tetap berada di jalur yang benar dan fokus, bahkan ketika pekerjaan sehari-hari menjadi gangguan.

Baca juga: 10 Jenis Strategi Pemasaran yang Wajib Bagi Pebisnis Baru

Komponen Apa Saja yang Harus ada dalam Bisnis Plan?

Jika Anda belum pernah menulis rencana bisnis sebelumnya, ini bisa menjadi hal yang menyulitkan. Namun jangan takut, berikut adalah beberapa komponen yang harus ada dalam bisnis plan yang Anda buat:

1. Ringkasan eksekutif

Di sinilah Anda menggambarkan perusahaan Anda dan produk atau layanan yang akan dijual. Ini harus singkat, untuk menarik dan mempertahankan perhatian orang.

Cobalah untuk menjelaskan tujuan dan misi bisnis Anda hanya dalam beberapa kalimat. Berusahalah dengan keras untuk membuatnya mudah diingat.Perlakukan bagian ini sebagai dokumen elevator pitch – harus ringkas dan mudah diingat.

2. Siapa pelanggan Anda?

Apakah Anda memiliki gambaran yang jelas tentang tipe orang (atau bisnis) yang akan membeli produk atau layanan Anda? Jika belum, pikirkanlah dengan hati-hati sampai Anda memilikinya.

Ini adalah salah satu pertanyaan pertama yang akan ditanyakan oleh investor tentang rencana bisnis Anda. Siapkan jawaban Anda.

• Ketahui apakah pelanggan Anda adalah konsumen atau bisnis. Jika mereka adalah bisnis, siapa yang akan Anda targetkan di dalam perusahaan tersebut? Mungkin tenaga penjualnya, atau mungkin CEO-nya?
• Tentukan apakah Anda akan memiliki klien tetap atau pembeli sekali saja.
• Pastikan Anda benar-benar telah berbicara dengan beberapa pelanggan potensial Anda.

3. Mengevaluasi target audiens

Jangan menggunakan asumsi di sini. Anda perlu mengidentifikasi orang atau bisnis yang akan membeli dari Anda. Pikirkan tentang hal-hal berikut:

• Demografi – seperti usia, jenis kelamin, dan status sosial
• Firmografi – termasuk ukuran perusahaan, pendapatan perusahaan dan layanan atau produk perusahaan
• Lokasi – mungkin daerah, kota, atau bahkan negara tertentu
• Profesi – mungkin Anda menargetkan akuntan, polisi, atau pengacara, misalnya
• Kelompok – seperti orang-orang dengan minat atau kebiasaan yang sama

Semakin baik Anda mengevaluasi audiens target Anda, semakin komprehensif rencana bisnis Anda.

Baca juga: Rumus HPP, Cara Hitung, dan Contoh Kasusnya

4. Apa saja peluang Anda?

Bisnis yang sukses berpikir besar. Anda mungkin memulai dari yang kecil, namun Anda tidak harus tetap seperti itu. Jadi, tuliskan peluang yang mungkin untuk bisnis Anda seiring pertumbuhannya.

Sebagai contoh, mungkin Anda berencana untuk memulai dengan menjual melalui internet. Itu bagus, tetapi bagaimana Anda akan mendapatkan trafik ke situs Anda?

Bagaimana orang akan menemukan Anda secara online? Apakah Anda akan membutuhkan tenaga penjualan? Jika tidak, bagaimana Anda akan meyakinkan orang untuk membeli dari Anda?

Seiring dengan pertumbuhan bisnis, apakah ada ruang untuk gerai ritel fisik? Peluang apa lagi yang akan Anda miliki jika bisnis Anda tumbuh sesuai rencana?

5. Memahami persaingan

Setiap bisnis memiliki persaingan. Jika Anda tidak menyebutkan kompetitor Anda, investor akan menganggap Anda tidak profesional. Teliti dan buatlah daftar semua pesaing Anda yang sudah ada dan yang potensial:

• Siapa saja pesaing langsung Anda – mereka yang menjual produk yang sama dengan Anda?
• Siapa saja pesaing tidak langsung Anda – mereka yang pasarnya tumpang tindih dengan pasar Anda?
• Apa yang akan mencegah perusahaan lain bersaing dengan Anda – apa saja hambatan untuk masuk?
• Apa USP (proposisi penjualan unik) Anda? Dengan kata lain, apa titik perbedaan Anda yang membuat Anda berbeda dari pesaing Anda?

Poin terakhir ini penting. Anda perlu menjelaskan bagaimana bisnis Anda akan membedakan dirinya dari yang lain. Hal itu mungkin didasarkan pada harga, layanan, kualitas, jangkauan, atau nilai. Pastikan Anda menjelaskannya.

Baca juga: Demand Planning: Pengertian dan Tips Mengelolanya

6. Buatlah rencana keuangan sederhana

Semua bisnis plan harus berisi beberapa informasi keuangan. Ini harus mencakup keseluruhan biaya pendirian bisnis Anda. Sebagai contoh:

• Biaya untuk membuat atau membeli produk
• Biaya tenaga kerja dan produksi, termasuk bahan baku
• Biaya karyawan, terutama untuk bisnis jasa
• Biaya distribusi dan pemasaran
• Biaya overhead tetap dan variabel

Software akuntansi yang tepat akan membantu Anda membuat draf model keuangan yang lebih baik. Salah satu software akuntansi yang bisa Anda gunakan dengan mudah dan praktis adalah Kledo.

Anda bisa mencoba software akutnansi Kledo secara gratis selama 14 hari melalui tautan pada gmabar di bawah ini:

7. Sertakan rencana pemasaran secara garis besar

Untuk bagian rencana bisnis ini, Anda perlu memikirkan lima ‘P’:

• Penetapan harga – bagaimana Anda akan menentukan harga produk akhir?
• Positioning – bagaimana produk atau layanan Anda sesuai dengan pasar?
• Promosi – saluran apa yang akan Anda gunakan untuk menarik dan berkomunikasi dengan pelanggan?
• Profit – berapa banyak yang Anda harapkan dari setiap barang yang terjual?
• Place – di mana gerai penjualan Anda?

Baca juga: Rencana Pemasaran (Marketing Plan): Manfaat, Tujuan, Jenis, Contoh, dll

8. Rencanakan operasi Anda

Apa saja tugas harian yang perlu dilakukan saat menjalankan bisnis? Sertakan semua proses bisnis seperti produksi dan pengemasan. Cobalah untuk mencakup semua departemen juga, termasuk penjualan dan layanan pelanggan.

9. Mendapatkan orang yang tepat

Ini adalah salah satu faktor terpenting. Pikirkan tentang siapa yang ingin Anda pekerjakan. Bagaimana Anda akan menemukan orang yang memiliki keahlian yang sesuai dengan keahlian Anda? Dan bagaimana Anda akan meyakinkan mereka untuk bekerja untuk Anda?

Pikirkan juga siapa yang Anda inginkan sebagai penasihat bisnis Anda. Anda akan membutuhkan orang yang dapat dipercayai, untuk membimbing dan menjadi mentor Anda saat Anda membutuhkannya.

Baca juga: Action Plan Adalah: Manfaat, Contoh, dan Cara Buatnya dalam Bisnis

Contoh Bisnis Plan Sederhana

Berikut adalah contoh bisnis plan yang bisa Anda pertimbangkan untuk digunakan:

Baca juga: Business Continuity Plan (BCP): Pengertian, Jenis, dan Cara Membuatnya

Download Template Bisnis Plan Gratis

Jika Anda masih kesulitan menggunakan contoh bisnis plan diatas, Anda bisa mendownload template bisnis plan dalam berbagai format melalui tombol di bawah ini:

Baca juga: Business Planning: Pengertian, Proses, Elemen, Tahapan, dan Tips Membuatnya

Saat Anda menulis bisnis plan, ingatlah kekuatan Anda – dan juga hal manapa a saja yang perlu ditingkatkan. Cara ini akan membantu Anda menyusun rencana yang memaksimalkan kemampuan Anda, namun tetap realistis. Dan pada akhirnya, ini akan meyakinkan investor bahwa Anda serius.

Bisnis plan Anda adalah peta jalan untuk bisnis Anda, namun pastikan Anda tidak membuat rencana yang kaku. Jika memungkinkan, pastikan Anda memeriksa ulang bisnis plan yang sudah Anda buatd setidaknya setahun sekali dan lakukan perubahan jika perlu.

Yang terpenting, teruslah mendapatkan feedback dari para konsultan Anda – baik itu resmi dan tidak resmi. Dengan bantuan mereka, Anda akan membuat bisnis plan yang sempurna yang akan membawa bisnis Anda lebih menguntungkan.

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Contoh Proposal Bisnis Plan: Panduan Lengkap untuk Merencanakan Bisnis Sukses

Selamat datang di blog kami! Pada artikel ini, kami akan membahas tentang contoh proposal bisnis plan, suatu panduan lengkap yang akan membantu Anda merencanakan bisnis yang sukses. Dalam dunia bisnis yang kompetitif saat ini, memiliki proposal bisnis yang baik dan terperinci merupakan langkah awal yang penting untuk mencapai kesuksesan.

Sebelum kita mulai, mari kita pahami terlebih dahulu apa itu proposal bisnis plan. Sebuah proposal bisnis plan adalah dokumen tertulis yang berisi rencana dan strategi untuk menjalankan bisnis secara efektif. Proposal ini mencakup berbagai aspek seperti analisis pasar, tujuan bisnis, strategi pemasaran, proyeksi keuangan, dan lain-lain. Dengan memiliki proposal bisnis plan yang kuat, Anda dapat meyakinkan calon investor, mitra bisnis, dan pihak lain yang terlibat tentang potensi bisnis Anda.

Analisis Pasar dan Peluang Bisnis

Di bagian ini, Anda perlu melakukan analisis pasar yang komprehensif untuk memahami tren pasar, kebutuhan pelanggan, dan persaingan bisnis. Identifikasi potensi pasar yang ada dan peluang bisnis yang mungkin terbuka untuk Anda. Jelaskan juga mengapa bisnis Anda memiliki keunggulan kompetitif dan bagaimana Anda dapat memanfaatkannya untuk meraih kesuksesan.

Tren Pasar dan Keadaan Industri

Sebelum memulai bisnis, penting untuk memahami tren pasar dan keadaan industri saat ini. Analisis tren pasar akan membantu Anda mengetahui perubahan dalam preferensi konsumen, teknologi yang sedang berkembang, dan faktor-faktor lain yang dapat mempengaruhi bisnis Anda. Selain itu, identifikasi keadaan industri seperti pertumbuhan pasar, persaingan, dan peluang-peluang yang mungkin ada.

Segmentasi Pasar dan Target Pelanggan

Setelah mengetahui tren pasar, langkah selanjutnya adalah melakukan segmentasi pasar dan mengidentifikasi target pelanggan Anda. Segmentasi pasar akan membantu Anda membagi pasar menjadi kelompok-kelompok yang lebih kecil berdasarkan karakteristik seperti usia, jenis kelamin, pendapatan, dan preferensi. Setelah itu, tentukan target pelanggan yang paling sesuai dengan produk atau layanan yang Anda tawarkan.

Analisis Persaingan

Analisis persaingan adalah langkah penting untuk mengetahui pesaing-pesaing yang ada di pasar. Identifikasi pesaing langsung maupun tidak langsung, analisis kekuatan dan kelemahan mereka, serta strategi pemasaran yang mereka gunakan. Dengan memahami persaingan, Anda dapat mengembangkan strategi yang tepat untuk membedakan bisnis Anda dan menarik pelanggan dari pesaing.

Peluang Bisnis

Setelah melakukan analisis pasar dan persaingan, identifikasi peluang bisnis yang mungkin terbuka untuk Anda. Peluang bisnis dapat terjadi melalui kekosongan pasar, perubahan dalam kebutuhan pelanggan, atau adanya tren baru yang dapat Anda manfaatkan. Jelaskan mengapa Anda percaya bahwa bisnis Anda memiliki peluang yang baik dan bagaimana Anda akan mengambil keuntungan dari peluang tersebut.

Visi, Misi, dan Tujuan Bisnis

Tentukan visi, misi, dan tujuan jangka pendek maupun jangka panjang dari bisnis Anda. Visi Anda harus mencerminkan gambaran besar tentang bisnis yang ingin Anda bangun, sedangkan misi harus menjelaskan tujuan utama dari bisnis Anda. Sementara itu, tujuan bisnis haruslah spesifik, terukur, dapat dicapai, realistis, dan memiliki batas waktu yang jelas.

Visi Bisnis

Visi bisnis adalah gambaran besar tentang tujuan jangka panjang yang ingin Anda capai dengan bisnis Anda. Visi bisnis haruslah menggambarkan keadaan ideal yang ingin Anda capai dalam beberapa tahun ke depan. Misalnya, visi bisnis Anda mungkin adalah menjadi pemimpin pasar dalam industri tertentu atau memberikan solusi inovatif untuk masalah yang ada.

Misi Bisnis

Misi bisnis menjelaskan alasan mengapa bisnis Anda ada dan apa yang ingin Anda capai melalui bisnis tersebut. Misi bisnis haruslah berfokus pada nilai-nilai inti yang ingin Anda sampaikan kepada pelanggan dan masyarakat. Misalnya, misi bisnis Anda mungkin adalah menyediakan produk berkualitas tinggi dengan layanan pelanggan yang baik atau berkontribusi pada pembangunan masyarakat secara berkelanjutan.

Tujuan Bisnis

Tujuan bisnis adalah pernyataan spesifik tentang apa yang ingin Anda capai dalam jangka waktu tertentu. Tujuan bisnis haruslah dapat diukur sehingga Anda dapat mengevaluasi kemajuan bisnis Anda. Misalnya, tujuan bisnis Anda mungkin adalah meningkatkan penjualan sebesar 20% dalam setahun atau mengembangkan produk baru dalam waktu enam bulan.

Strategi Pemasaran dan Penjualan

Di bagian ini, jelaskan strategi pemasaran dan penjualan yang akan Anda terapkan untuk mengenalkan produk atau layanan Anda kepada pasar. Identifikasi target pasar Anda, tentukan strategi pemasaran yang efektif, dan jelaskan bagaimana Anda akan menjalankan kegiatan penjualan. Sertakan juga rencana promosi dan strategi komunikasi yang akan Anda gunakan.

Segmentasi Pasar dan Penentuan Target Pasar

Setelah melakukan segmentasi pasar sebelumnya, langkah selanjutnya adalah menentukan target pasar yang akan Anda fokuskan. Target pasar adalah kelompok pelanggan yang memiliki kebutuhan dan preferensi yang sesuai dengan produk atau layanan yang Anda tawarkan. Jelaskan mengapa Anda memilih target pasar tersebut dan bagaimana Anda akan menjangkau mereka.

Strategi Pemasaran Produk atau Layanan

Setelah menentukan target pasar, tentukan strategi pemasaran yang efektif untuk produk atau layanan Anda. Strategi pemasaran haruslah mengidentifikasi keunggulan kompetitif Anda, menentukan harga yang sesuai, dan menentukan saluran distribusi yang efisien. Jelaskan juga rencana promosi yang akan Anda terapkan untuk meningkatkan kesadaran dan minat pelanggan terhadap produk atau layanan Anda.

Strategi Penjualan

Strategi penjualan adalah langkah-langkah yang akan Anda ambil untuk menjual produk atau layanan kepada pelanggan. Jelaskan bagaimana Anda akan mengarahkan proses penjualan, mulai dari prospek pelanggan hingga penutupan penjualan. Sertakan juga strategi komunikasi yang akan Anda gunakan untuk membangun hubungan baik dengan pelanggan dan meningkatkan loyalitas mereka.

Rencana Promosi dan Strategi Komunikasi

Rencana promosi adalah rencana yang menjelaskan bagaimana Anda akan mempromosikan produk atau layanan Anda kepada pelanggan. Rencana ini dapat mencakup berbagai metode promosi seperti iklan, pemasaran langsung, media sosial, dan kegiatan promosi lainnya. Jelaskan juga strategi komunikasi yang akan Anda gunakan untuk membangun hubungan baik dengan pelanggan dan meningkatkan kesadaran merek.

Struktur Organisasi dan Tim Manajemen

Susunlah struktur organisasi yang jelas untuk bisnis Anda. Jelaskan peran dan tanggung jawab setiap posisi dalam tim manajemen Anda. Sertakan juga informasi tentang pengalaman dan keahlian anggota tim manajemen Anda yang relevan dengan bisnis yang Anda jalankan. Hal ini akan memberikan kepercayaan kepada calon investor bahwa bisnis Anda memiliki tim yang kompeten dan mampu menjalankan operasional secara efisien.

Struktur Organisasi

Tentukan struktur organisasi yang paling sesuai untuk bisnis Anda. Struktur organisasi terdiri dari hierarki posisi dan hubungan antara berbagai departemen atau fungsi dalam bisnis Anda. Jelaskan peran dan tanggung jawab setiap posisi dalam struktur organisasi Anda, termasuk pemilik bisnis, manajer, dan staf lainnya. Pastikan struktur organisasi Anda mendukung efisiensi operasional dan pertumbuhan bisnis.

Tim Manajemen

Tim manajemen adalah kelompok orang yang bertanggung jawab atas pengelolaan bisnis Anda. Jelaskan pengalaman dan keahlian anggota tim manajemen Anda yang relevan dengan bisnis Anda. Sertakan juga informasi tentang peran dan tanggung jawab masing-masing anggota tim manajemen. Misalnya, jelaskan pengalaman pendiri bisnis dalam industri yang sama atau keahlian khusus yang dimiliki oleh anggota tim manajemen lainnya.

Sistem Pengendalian Intern

Sistem pengendalian intern adalah prosedur dan kebijakan yang Anda terapkan untuk memastikan operasional bisnis berjalan dengan baik dan risiko-risiko bisnis dapat dikelola dengan efektif. Jelaskan sistem pengendalian intern yang Anda terapkan, seperti prosedur akuntansi, prosedur pengendalian stok, dan sistem pelaporan yang digunakan dalam bisnis Anda. Pastikan sistem pengendalian intern Anda dapat meningkatkan efisiensi dan transparansi dalam bisnis Anda.

Proyeksi Keuangan dan Analisis Risiko

Di bagian terakhir, sertakan proyeksi keuangan untuk bisnis Anda. Berikan perkiraan pendapatan, pengeluaran, dan laba yang diharapkan dalam jangka waktu tertentu. Selain itu, lakukan juga analisis risiko untuk mengidentifikasi potensi risiko yang mungkin dihadapi bisnis Anda dan sertakan strategi mitigasi yang akan Anda terapkan.

Proyeksi Keuangan

Proyeksi keuangan adalah perkiraan tentang pendapatan, pengeluaran, dan laba yang diharapkan dalam jangka waktu tertentu, biasanya dalam bentuk laporan keuangan seperti laporan laba rugi, neraca, dan arus kas. Jelaskan proyeksi keuangan yang Anda buat, termasuk faktor-faktor yang mempengaruhi perkiraan tersebut seperti harga produk, volume penjualan, dan biaya operasional. Pastikan proyeksi keuangan Anda realistis dan didasarkan pada analisis pasar yang telah Anda lakukan sebelumnya.

Analisis Risiko

Analisis risiko adalah proses mengidentifikasi, mengevaluasi, dan mengelola risiko-risiko yang mungkin dihadapi oleh bisnis Anda. Identifikasi potensi risiko yang mungkin terjadi, seperti risiko keuangan, risiko operasional, risiko pasar, atau risiko hukum. Setelah mengidentifikasi risiko-risiko tersebut, jelaskan strategi mitigasi yang akan Anda terapkan untuk mengurangi dampak negatif dari risiko-risiko tersebut. Pastikan Anda memiliki rencana cadangan yang kuat untuk menghadapi kemungkinan risiko yang dapat mempengaruhi bisnis Anda.

Dalam kesimpulan, merencanakan sebuah bisnis dengan menggunakan proposal bisnis plan yang terperinci dan komprehensif adalah langkah penting untuk mencapai kesuksesan. Dengan mengikuti panduan contoh proposal bisnis plan ini, Anda dapat mempersiapkan diri dengan baik untuk menjalankan bisnis yang sukses. Mulailah sekarang dan jadilah pengusaha yang berbakat!

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

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View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the plans in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how you're business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remain stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan template is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a sample business plan.

Choose a business plan example from a similar type of company

You don't need to find an example business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a plan that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example business plan word for word. It just won't be as helpful, since each business is unique. You want your plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your plan regularly to use it as a business management tool

Keep in mind that businesses that use their plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

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Now that you know how to use an example business plan to help you write a plan for your business, it's time to find the right one.

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

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Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

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Business Plan vs. Business Proposal

• May 15, 2024

When you start a new business or own a young company, you often hear terms like business plan or business proposal. But the question is: do you need a business plan? Or is it a proposal that you need? Or both?

Being new to the game, these terms can seem quite intimidating, and you probably don’t know where to start.

Don’t worry. We’ve created a simple business plan vs. business proposal comparison so you can determine which one to prioritize.

Let’s start by defining them!

What is a business plan?

A business plan documents a company, its business objectives, and how it plans to achieve them. It includes data regarding business goals, marketing strategies, products, services, market research, financial projections, and the dream team.

Pretty much everything a company will use to achieve its intentions.

Okay! And what about the business proposal?

What is a business proposal?

On the other hand, a business proposal is a document that describes your business’s offerings, like a product or service, to help you win potential clients and partners.

It also outlines your business, including its unique value proposition and how your company can help solve customers’ specific problems.

Now that we know the two business documents aren’t the same let’s see how they are different and in what ways.

Business plan vs. business proposal: How are they different?

Even though used interchangeably (and wrongly), a business plan and proposal are poles apart. Here’s how:

Before you ask why you need a business plan , it’s, first and foremost, to legitimize a business idea that you’ve been brewing in your head.

But it’s also to document company strategies, objectives, and operations that help you create a clear idea on how to achieve your company goals. All that data becomes one source of truth that works as a communication tool. That becomes your golden ticket to wooing investors and lenders.

On the other hand, a business proposal’s purpose is entirely about convincing a potential client and partner that your project is worth their time and money.

Unlike a business plan, it only focuses on a specific product, service, or opportunity instead of the entire business.

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2. Components and Structure

When you write your business plan , it will typically follow a specific structure containing the following components:

• Executive summary: This summary summarizes your entire business plan, highlighting the most important aspects, such as your company’s mission, financial projections, and vision statement.
• Company description: It reveals your company’s history, mission, value proposition, detailed description of products and services, achievements, and target market.
• Industry or market analysis: This is an analysis of the industry landscape to gain statistics about market needs, size, trends, competitors, and target demographics.
• Marketing plan: This includes different marketing strategies and approaches your company will take to market its products and services. It can be your pricing strategy, sales and distribution plan, and unique selling proposition.
• Operations plan: This component reveals how a company’s operations would look on a day-to-day basis.
• Organizational structure and management team: This section provides an overview of your company’s structure and how its management teams will execute the operations plan effectively.
• Financial projections and goals: This section contains a company’s financial performance, including income, sales goals, cash flow projections, and balance sheets.

Similarly, when you write a business proposal , you’ll typically encounter a structure as well. It goes like this:

• Cover or title page: To make a first impression. It can contain aesthetic visuals.
• Introduction: To introduce yourself and your company. Also, briefly explain how your product or service will solve a specific problem.
• Statement of the problem or project: To explain your understanding of the customer’s need, its importance in addressing it, and your right-fit, proposed solution.
• Table of contents: To make your data essay accessible.
• Project details: To communicate essential data, including objective, scope, timeline, key stakeholders, disclaimers, cost, and conclusion.
• Agreement with a signature box: To obtain the client’s signature.

3. Audience

A business plan’s target audience is internal stakeholders, investors, and lenders interested in your company’s long-term goals and path to success.

On the flip side, business proposals go to potential clients from established businesses. They target external or new clients, partners, or funding agencies with a specific focus on:

• Addressing customer needs
• Solving customer problems
• Or seizing opportunities

Do you know how many types of businesses exist today? Two words: Too many!

Now, that implies there are many different types of business plans. But here’s a quick list of the most common types:

• Startup business plan: This plan describes the foundation of a new business with room to adjust as the company grows. It’s given to potential investors to ask for startup funding.
• Internal business plan: In this plan, company leaders communicate business goals, strategy, and performance. The aim is to keep the board and the team in sync regarding business objectives.
• Strategic business plan: This plan documents the framework required to keep long-term goals and company vision intact.
• Growth business plan: Also known as an expansion plan, this plan describes how a company is trying to grow and hence requires greater resources like more employees, funds, materials, etc.

Business proposal types can be broadly divided into two categories:

• Solicited business proposals: In this case, a prospective client requests the informational document from you directly or expects to receive it—implicating their interest in your products or services.
• Unsolicited business proposals: Here, no client requests the documents. Instead, you take the cold email approach and send your unsolicited proposals to people you think are prospective clients or partners.

Business Proposal and Planning Best Practices

It’s already challenging to overcome market entry barriers in saturated markets and persuade potential investors. Creating a compelling business proposal and plan shouldn’t be too!

Here’s how to go about it:

• Clearly define your business goals and objectives.
• Make sure you get your audience right. (Business plans and proposals have different audiences, remember?)
• Conduct in depth research and analysis.
• Use pictures along with words, such as visuals and statistics, to support your claims and projections.
• Pay attention to the writing style, structure, and tone depending on your audience and purpose.
• Use software like an AI business plan generator or proposal templates to save time and effort.
• Review and revise regularly.

Start creating effective business plans and proposals using Upmetrics

It’s okay if you were confused about the difference between a business plan and a proposal before today. You now know the distinction between the two lies in their purpose, components, structure, audience, and type.

While a business plan provides a thorough overview of the entire business and targets internal stakeholders, investors, and lenders, a business proposal focuses on specific projects or opportunities and targets external clients, partners, or funding agencies.

When you understand these differences and employ the best practices in creating both documents, your business can effectively communicate its vision, strategy, and value proposition, securing a solid spot in this competitive world.

Build your Business Plan Faster

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Frequently Asked Questions

What is the difference between a business plan and a business idea.

A business idea is a concept’s initial spark for a product, service, or opportunity. However, a business plan is a detailed document outlining how a business idea will be executed and managed.

How many pages is a business proposal?

A good proposal is 10-20 pages long. However, it can be longer based on the industry, buyer requirements, product or service type, the scale of buyer needs, and other aspects unique to the business.

What comes first, a business plan or business proposal?

The business plan comes first since it legitimizes a business idea. Then comes a proposal because it’s specific to a particular project or opportunity and not the business as a whole.

Do I actually need a business plan?

A business plan is a detailed roadmap for your entire venture. It helps you gain investments, beat competition, make sound decisions, communicate with stakeholders, and identify risks. So, yes, you need a business plan.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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German council approves a revised plan by Tesla to expand its plant near Berlin

A local council in Germany has approved a plan by electric carmaker Tesla to expand the grounds of its first plant in Europe, a proposal which has drawn persistent protests this year

BERLIN — A local council in Germany approved a plan by electric carmaker Tesla to expand the grounds of its first plant in Europe , a proposal which has drawn persistent protests this year.

Councilors in the Gruenheide municipality, just outside Berlin, voted 11-6 Thursday evening with two abstentions in favor of the plan, German news agency dpa reported. The proposal was scaled down to involve the felling of fewer trees than originally intended.

Typical We Energies electric bill would top $150 a month under updated rate hike proposal

The typical We Energies customer's electric bill would top $150 a month in 2026 under a proposal filed recently with state regulators.

The proposal calls for an 18.5% increase in the cost for residential electric service by 2026 including rate hikes of 9.2% in 2025 and another 8.5% a year later. If the new rates are approved as proposed by the Wisconsin Public Service Commission, the typical residential customer would pay about $24 more a month than they currently pay.

In all, We Energies is seeking an additional $418.6 million from its customers over the next two years to cover rising costs associated with building new sources of power generation, grid improvements, inflation and rising labor costs.

The proposed increase amplifies a two-decade trend in which residential electricity costs increases have risen at more than twice the rate of inflation since 2005, according to an analysis by the Wisconsin Citizens Utility Board.

The increase request will fuel a renewed focus by consumer advocates on energy affordability at a time when inflation has strapped household budgets, particularly among low-income households in Milwaukee and other areas where energy costs can eat up as much as 20% of a household budget, according to an analysis by the Sierra Club - Wisconsin Chapter .

"The big question is how much is the utility taking into account people's ability to pay when they're making requests of this magnitude," said Tom Content, CUB's executive director. "That's a big question and its incumbent on everybody,, including the commissioners who regulate them, to really have that top of mind because this is a lot for people to stomach in a short period of time."

New power sources, grid improvements driving We Energies rate hike

As was the case in recent We Energies rate hikes, the utility's investment in renewable energy is the primary driver of its proposed rate hike.

Looking at 2025 alone, 70% of the new revenue the utility is seeking, or $167 million, is to begin payments for newly completed solar power projects a the purchase of a share of the generating capacity of Alliant Energy's West Riverside natural gas plant. Wisconsin utilities can only begin to bill construction costs to customers when the projects are producing power, so new proposals like a natural gas plant the company intends to build in Oak Creek aren't included in this round of increases.

Bills are also coming due on We Energies' efforts to improve the electric grid's reliability and resilience to storm damage. Burying power lines, more aggressive removal of dead and dying trees, and other improvements authorized by the Wisconsin Public Service Commission in 2022 account for about $71 million of the new costs the utility is seeking to recover.

In a statement, the company said those expenses reflect a commitment to a reliably meeting energy demand, maintaining a healthy electric grid and the transition to renewable energy to avoid having to spend billions of dollars on new pollution controls if it continued to rely on coal power. The utility plans to stop using coal by 2032.

"Our filing focuses on 3 key priorities: reducing customer outages, building infrastructure needed to support jobs and economic growth in Wisconsin and meeting new EPA environmental rules," We Energies spokesman Brendan Conway said.

More: WEC moves up date to stop burning coal, reaffirms 2024 shutdown for first Oak Creek units

Largest increase falls on residential customers

The burden of filling that revenue gap is not shared equally. Industrial customers next year would pay just 2.3% more for power and would see a 1.7% increase in 2026. Smaller businesses would fall between the industrial and residential classes depending on their size and type of service.

We Energies says it followed the cost allocations approved by the PSC in 2022 to develop its rate proposal for 2025 and 2026. That allocation resulted in   a 14.4% increase in residential rates over two years , while industrial customers paid a little less than 10% more. 

"Our cost of service estimates reflect the PSCW's past practice, the commission will have the final say on how to allocate revenues," Conway said.

The difference between small and large customers reflects the higher cost of providing service to widely distributed residences that use smaller amounts of power and require more resources to serve, compared to the largest customers which can be served more efficiently, company officials said.

The cost allocation may be based on a previous PSC decision, but the models for determining cost of service have become outdated and out of balance, Content said. That model is under review by the PSC, and could result in new formulas for allocating costs, although that work won't be done in time for this year's rate decisions, he said.

More: Electric rates are going up as Milwaukee's least well off continue to struggle to pay their bills

As customers struggle to pay bills, bad debt costs are rising

Part of the outsized increase in residential rates stems from a long-standing policy of keeping costs that are specific to a type of customer within that customer class. As a result, residential customers must pick up the cost of unpaid residential electric bills.

Those costs account for about 20% of the proposed residential price increase, much of it tied to a recently expanded program in which customers who sign up for a payment plan and stick to it can have up to half of their past-due amount forgiven.

The program, known as the Low Income Forgiveness Tool, was introduced on a limited scale in 2021 and expanded by the PSC in 2022 by opening it up to more income-qualified customers and reducing the minimum amount owed for participation. As a result, enrollment grew from just shy of 1,000 customers in December 2021 to more than 36,000 at the end of last year.

The amount of debt forgiven through the LIFT program is expected to top $100 million by December.

We Energies has been carrying those costs in escrow, but is now authorized by the PSC to collect those and future costs from residential customers. Most of that bill will come due in 2026, when the company is proposing to collect $115 million from residential customers.

Content said the utility's numbers may not tell the full story about the costs and benefits of LIFT participants paying at least part of their unpaid bills and avoiding disconnection.

"Clearly it underscores the that there is an affordability challenge for We Energies customers who are struggling to make ends meet," he said. "One of the questions is: from the filing, you can see the costs, but I'm not sure if we have the full picture of the benefits."

That cost-benefit tradeoff, including the likelihood that the program is generating revenue for We Energies that might otherwise be written off, warrants careful scrutiny of We Energies' cost estimates by consumer advocates and PSC staff, he said.

"In every case where there's bad debt the unpaid bills are passed on to all the other customers, and that's been a long standing issue given some of the poverty challenges in the in the community," Content said. "And so, one of the questions PSC staff is asking them is for information about LIFT just make sure that the numbers in the filing, are appropriate."

Coal plants, profit margin eyed as key points for customer savings

Consumer advocates will hone in on two key areas for potential cost reductions: reducing the amount utility customers will pay toward $400 million in debt still owed on pollution controls at Oak Creek Power Plant, where shutdown begins this month and continues through next year, and We Energies' request to return to a 10% profit margin after PSC commissioners cut it to 9.8% in 2022.

Commissioners rejected a proposed settlement in the 2022 rate case that included using a financial tool known as securitization to refinance $100 million of that debt, pushing the issue into this year. Previously, customers reaped about $40 million in savings when a similar amount debt after the Pleasant Prairie Power Plant closed in 2018.

Whether that option will be resurrected is largely up to We Energies and its willingness to reach a rate settlement with intervenors that includes a refinancing package. Commissioners cannot order We Energies to refinance the debt and the company has not proposed doing so in its rate filings.

"Clearly the dead coal plant issue is an opportunity for savings," Content said. "In the utility's, own testimony, they talk about the savings that could be achieved through securitization or through other alternatives, but then they don't offer any savings at all. Their plan is to not only take their current profit rate on that dead powerplant, but actually a higher profit rate of return on it."

When commissioners reduced We Energies' profit margin in 2022 they did it with an eye toward incrementally moving it from 10% to 9%.

We Energies' request to return to a 10% profit rate, or return on equity, on its capital investments reflects the impact inflation has had on those costs and the need to show financial stability to shareholders, We Energies spokesman Brendan Conway said.

"Today, our allowed ROE is at a 40-year low, despite higher interest rates. Our request simply takes into account the current inflationary environment and our need to demonstrate financial stability," Conway said.

Yet even at 9.8%, We Energies is earning some of the highest profits among the nation's utilities even as the number of customers struggling with their bills is increasing, Content said.

"We're in a position where Wisconsin has awarded the fifth highest profit rates in the country even though they're coming down," Content said. "From from a customer's point of view, it's paramount that the trend to bring that down continues and even accelerates."

As cost pressures rise, advocates look to long-term solutions

Pressures on electric customers aren't expected to let up in coming years as We Energies' parent company, WEC Energy Group, pursues a $23.4 billion five-year capital plan that is focused on the transition to renewable energy, building additional generating capacity and improving reliability across its multi-state service territory.

For We Energies, that includes spending $1.4 billion on the new gas plant at Oak Creek and a natural gas storage facility, smaller on-demand natural gas powered generating facilities in various locations, and hundreds of millions of dollars of additional investments in solar energy.

Consumer advocates have raised concerns that regulators, under state law. review projects largely on a case-by-case basis, but are largely prohibited from reviewing how it fits into the bigger picture. They warn that could result in building excess generating capacity, captured costs at gas plants that will be unneeded in the future, and an inability to ensure that long-term decision making is in the best interest of consumers.

A bill was introduced last year in the state Legislature to address the issue but died without coming to a vote.

"There's a lack of justification," said Antonio Butts, executive director of Walnut Way Conservation Corp. in Milwaukee. "Because our state legislators (didn't act), there's no codification for integrated resource planning. So there's no tool in place for us to have a long-term decision making process that's inclusive, that's respectful to vulnerable communities and that emphasizes transparency and accountability so that we have a fair and equitable outcome."

Butts said Walnut Way, a neighborhood development organization that first became active on energy affordability issues during the 2022 rate case, will nonetheless stress that integrated approach as an intervenor in the current case.

"We have to work together in order to make some really solid long-term decisions in partnership with the utility," he said.

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Kansas governor vetoes a third plan for cutting taxes. One GOP leader calls it ‘spiteful’

Kansas Gov. Laura Kelly participates in a ceremony honoring fallen law enforcement officers, Friday, May 3, 2024, outside the Statehouse in Topeka, Kan. The Democratic governor has vetoed the latest plan for cutting taxes from the Republican-controlled Kansas Legislature and plans to call lawmakers into a special legislative session to take up the issue again. (AP Photo/John Hanna)

Kansas House Speaker Dan Hawkins, R-Wichita, confers with other House members during a break in the chamber’s daylong session at the Statehouse, Tuesday, April 30, 2024, in Topeka, Kan. Hawkins is calling Democratic Gov. Laura Kelly’s veto of a plan for cutting taxes and promise to call legislators into special session “spiteful.” (AP Photo/John Hanna)

Kansas Senate President Ty Masterson, R-Andover, makes a point during a debate in the Senate chamber at the Statehouse, Monday, April 29, 2024, in Topeka, Kan. Masterson says Democratic Gov. Laura Kelly’s reasons for vetoing legislation for cutting taxes have “morphed into the absurd.” (AP Photo/John Hanna)

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TOPEKA, Kan. (AP) — Democratic Gov. Laura Kelly on Thursday vetoed a proposal for broad tax cuts, setting up a high-stakes election-year tussle with the Republican-controlled Kansas Legislature that one GOP leader called “spiteful.”

It was the third time this year Kelly has vetoed a plan for cutting income, sales and property taxes by a total of $1.45 billion or more over the next three years. GOP leaders have grown increasingly frustrated as they’ve made what they see as major concessions, including giving up on moving Kansas from three personal income tax rates to just one.

The Legislature adjourned its annual session May 1 and therefore cannot try to override her latest veto. Kelly promised to call a special legislative session to try to get a tax plan more to her liking and said she’ll announce next week when it will start.

“Kansas is being noticed for its sense of responsibility. Don’t toss all that,” Kelly said in her message. “The Legislature cannot overpromise tax cuts without considering the overall cost to the state for future years.”

All 40 Senate seats and 125 House seats are on the ballot in this year’s elections, and Democrats hope to break the Republican supermajorities in both chambers. Both parties believe voters will be upset if there is no broad tax relief after surplus funds piled up in the state’s coffers.

GOP leaders have accused Kelly of shifting on what’s acceptable to her in a tax plan, and even before Kelly’s veto, Republicans were criticizing her over the extra session’s potential cost, more than $200,000 for just three days.

“It seems her laser focus has shifted solely to wasting your money on a needless and spiteful special session,” House Speaker Dan Hawkins, a Wichita Republican, said in a statement addressing taxpayers.

Republicans were unable to override Kelly’s previous vetoes of big tax bills because three GOP dissidents formed a solid bloc in the Senate with its 11 Democrats to leave GOP leaders one vote short of the 27 votes required.

And so Republicans have trimmed back both the total cost of their tax cuts and given up on enacting a “flat,” single-rate personal income tax that they view as fair but Kelly argued would benefit the “super wealthy.”

Kelly and Republican leaders have agreed on eliminating state income taxes on retirees’ Social Security benefits, which kick in when they earn $75,000 a year. They also agree on reducing a state property tax for schools and eliminating the state’s already set-to-expire 2% sales tax on groceries six months early, on July 1.

But almost half of the cuts in the latest bill were tied to changes in the personal income tax. The state’s highest tax rate would have been 5.57%, instead of the current 5.7%.

Kelly’s veto message focused mostly on her belief that the latest plan still would cause future budget problems even though the state expects to end June with $2.6 billion in unspent, surplus funds in its main bank account.

Before lawmakers adjourned their annual session, Senate Democratic Leader Dinah Sykes, of Lenexa, circulated projections showing that those surplus funds would dwindle to nothing by July 2028 under the bill Kelly vetoed, as spending outpaced the state’s reduced tax collections.

“In the next couple of years, we’re going to have to go back and the very people that we’re trying to help are going to have the rug pulled out from under them,” Sykes said in an interview Thursday.

However, if tax collections were to grow a little more or spending, a little bit less — or both at the same time — than Sykes projected, the picture in July 2028 looks significantly better.

Nor is the $2.6 billion in surplus funds in the state’s main bank account the only fiscal cushion. Kansas has another $1.7 billion socked away in a separate rainy day fund, and Republicans argued that the extra stockpile is another reason for Kelly to have accepted the last tax plan.

“Her shifting reasons for vetoing tax relief have now morphed into the absurd,” Senate President Ty Masterson, an Andover Republican, said in a statement.

Biden trolls Trump as they agree to debate in June

• President Joe Biden  and Donald Trump have agreed to debate in June.
• Biden also trolled the former president.
• The president's campaign is selling a T-shirt that pokes fun at Trump's Manhattan criminal trial.

President Joe Biden and former President Donald Trump agreed Wednesday to an unprecedentedly early June presidential debate. They also agreed to a debate in September.

The two candidates quickly accepted CNN's offer to attend a June 27 debate at the news network's Atlanta studios, making it the earliest televised, major presidential debate in history. There will be no audience, an occurrence that hasn't happened for decades. Debate moderators were not immediately announced.

The September debate will be hosted by ABC on September 10.

Unlike recent presidential debates, CNN's June event is set to air exclusively on the network's platforms. Though viewers will be able to watch it on CNN.com without a cable subscription, there's no indication that the live debate will be aired on competing networks. Sixteen networks aired live coverage of the first 2020 presidential debate, which an estimated 73.1 million people tuned in to, according to Nielsen data.

Presidential debates are traditionally one of the most-viewed television events of the year — a rare exception to the dominance that sporting events hold on the live TV calendar. It's unclear how ratings will be affected if only CNN airs the debate.

Biden's campaign on Wednesday proposed two debates without input from the Commission on Presidential Debates, the traditional nonpartisan organization that has scheduled these debates for decades. Trump's campaign accepted Biden's offer but countered that the pair should face off more than twice. The former president's team proposed four debates, floating potential dates in July and August.

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Both sides agreed to hold the traditional, single vice presidential debate as well.

Biden sells merchandise to troll Trump

Biden's reelection team started selling a "Free on Wednesdays" shirt to tout their debate proposal before Trump accepted the June date. The shirt is a not-so-subtle reference to Trump's ongoing Manhattan criminal trial. Trump is in court most of the week and appears to have fallen asleep multiple times during the trial .

Justice Juan Merchan has scheduled breaks in the proceedings on Wednesdays.

"Trump's acting like he wants to debate the President," the item's description reads. "We hear he's free on Wednesdays. Let's do it!"

The shirt costs $32 and is the latest example of campaigns trying to make money from merchandise that plays on short-lived trends. Nontraditional merchandise can be lucrative for campaigns; Trump's 2020 reelection campaign made more than $450,000 from plastic-straw sales.

While accepting Biden's invitation to debate, Trump said the pair should meet more than twice. Traditionally, presidential candidates square off three times, including a town-hall-style debate.

"I would strongly recommend more than two debates and, for excitement purposes, a very large venue, although Biden is supposedly afraid of crowds - That's only because he doesn't get them," Trump wrote on Truth Social, his social-media platform. "Just tell me when, I'll be there. 'Let's get ready to Rumble!!!'"

Robert F. Kennedy Jr., the best-positioned third-party challenger, is unlikely to join Trump and Biden next month. Third-party presidential candidates have historically struggled to make the stage since the debate commission began imposing a polling threshold in 2000. CNN is also requiring all participants to have qualified to be on the ballot in enough states to win 270 Electoral College votes. Kennedy is still far from that mark.

This is the biggest shakeup to presidential debates in decades

The Commission on Presidential Debates has chosen the venues and moderators for decades. But in recent years, Republicans and Democrats have become critical of the organization, with the Republican National Committee withdrawing from the commission in 2022. Trump's campaign had blasted the group for not scheduling a debate until September.

Biden's campaign has largely agreed with this critique. In a letter to the commission, Jen O'Malley Dillon , Biden's 2024 campaign chair, went even further, criticizing the organization for straying away from what presidential debates should be.

"The Commission's model of building huge spectacles with large audiences at great expense simply isn't necessary or conducive to good debates," O'Malley Dillon wrote. "The debates should be conducted for the benefit of the American voters, watching on television and at home — not as entertainment for an in-person audience with raucous or disruptive partisans and donors, who consume valuable debate time with noisy spectacles of approval or jeering."

Watch: Top takeaways from the first Republican presidential debate of the 2024 primary

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