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Handbook of Research Methods in Health Social Sciences pp 1–15 Cite as

Data Analysis in Quantitative Research

  • Yong Moon Jung 2  
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  • First Online: 28 December 2017

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Quantitative data analysis serves as part of an essential process of evidence-making in health and social sciences. It is adopted for any types of research question and design whether it is descriptive, explanatory, or causal. However, compared with qualitative counterpart, quantitative data analysis has less flexibility. Conducting quantitative data analysis requires a prerequisite understanding of the statistical knowledge and skills. It also requires rigor in the choice of appropriate analysis model and the interpretation of the analysis outcomes. Basically, the choice of appropriate analysis techniques is determined by the type of research question and the nature of the data. In addition, different analysis techniques require different assumptions of data. This chapter provides introductory guides for readers to assist them with their informed decision-making in choosing the correct analysis models. To this end, it begins with discussion of the levels of measure: nominal, ordinal, and scale. Some commonly used analysis techniques in univariate, bivariate, and multivariate data analysis are presented for practical examples. Example analysis outcomes are produced by the use of SPSS (Statistical Package for Social Sciences).

  • Quantitative data analysis
  • Levels of measurement
  • Choice of analysis model

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Centre for Business and Social Innovation, University of Technology Sydney, Ultimo, NSW, Australia

Yong Moon Jung

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Health, Locked Bag 1797, CA.02.35, Western Sydney Univ, School of Science & Health, Locked Bag 1797, CA.02.35, Penrith, New South Wales, Australia

Pranee Liamputtong

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Jung, Y.M. (2018). Data Analysis in Quantitative Research. In: Liamputtong, P. (eds) Handbook of Research Methods in Health Social Sciences . Springer, Singapore. https://doi.org/10.1007/978-981-10-2779-6_109-1

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DOI : https://doi.org/10.1007/978-981-10-2779-6_109-1

Received : 01 November 2017

Accepted : 10 November 2017

Published : 28 December 2017

Publisher Name : Springer, Singapore

Print ISBN : 978-981-10-2779-6

Online ISBN : 978-981-10-2779-6

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