how write a essay plan

How to plan an essay: Essay Planning

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• Essay Planning
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How to plan an essay

Essay planning is an important step in academic essay writing.

Proper planning helps you write your essay faster, and focus more on the exact question.  As you draft and write your essay, record any changes on the plan as well as in the essay itself, so they develop side by side.

One way to start planning an essay is with a ‘box plan’.

First, decide how many stages you want in your argument – how many important points do you want to make? Then, divide a box into an introduction + one paragraph for each stage + a conclusion.

Next, figure out how many words per paragraph you'll need.

Usually, the introduction and conclusion are each about 10% of the word count. This leaves about 80% of the word count for the body - for your real argument. Find how many words that is, and divide it by the number of body paragraphs you want. That tells you about how many words each paragraph can have.

Remember, each body paragraph discusses one main point, so make sure each paragraph's long enough to discuss the point properly (flexible, but usually at least 150 words).

For example, say the assignment is

Fill in the table as follows:

Next, record each paragraph's main argument, as either a heading or  topic sentence (a sentence to start that paragraph, to immediately make its point clear).

Finally, use dot points to list useful information or ideas from your research notes for each paragraph. Remember to include references so you can connect each point to your reading.

The other useful document for essay planning is the marking rubric .

This indicates what the lecturer is looking for, and helps you make sure all the necessary elements are there.

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7 Steps for Writing an Essay Plan

Have you ever started writing an essay then realized you have run out of ideas to talk about?

This can make you feel deflated and you start to hate your essay!

The best way to avoid this mid-essay disaster is to plan ahead: you need to write an Essay Plan!

Essay planning is one of the most important skills I teach my students. When I have one-to-one tutorials with my students, I always send them off with an essay plan and clear goals about what to write.

Essay Planning isn’t as dull as you think. In fact, it really does only take a short amount of time and can make you feel oh so relieved that you know what you’re doing!

Here’s my 7-Step method that I encourage you to use for your next essay:

The 7-Step Guide on How to write an Essay Plan

• Figure out your Essay Topic (5 minutes)
• Gather your Sources and take Quick Notes (20 minutes)
• Brainstorm using a Mind-Map (10 minutes)
• Arrange your Topics (2 minutes)
• Write your topic Sentences (5 minutes)
• Write a No-Pressure Draft in 3 Hours (3 hours)
• Edit your Draft Once every Few Days until Submission (30 minutes)

I’ve been using this 7-Step essay planning strategy since I was in my undergraduate degree. Now, I’ve completed a PhD and written over 20 academic journal articles and dozens of blog posts using this method – and it still works!

Let’s go through my 7 steps for how to write an essay plan.

Prefer to Watch than Read? Here’s our video on writing an Essay Plan.

how to write an essay plan

1. figure out your essay topic. here’s how..

Where did your teacher provide you with your assessment details?

Find it. This is where you begin.

Now, far, far, far too many students end up writing essays that aren’t relevant to the essay question given to you by your teacher. So print out your essay question and any other advice or guidelines provided by your teacher.

Here’s some things that your assessment details page might include:

• The essay question;
• The marking criteria;
• Suggested sources to read;
• Some background information on the topic

The essay question is really important. Once you’ve printed it I want you to do one thing:

Highlight the key phrases in the essay question.

Here’s some essay questions and the key phrases you’d want to highlight:

This strategy helps you to hone in on exactly what you want to talk about. These are the key phrases you’re going to use frequently in your writing and use when you look for sources to cite in your essay!

The other top thing to look at is the marking criteria. Some teachers don’t provide this, but if they do then make sure you pay attention to the marking criteria !

Here’s an example of a marking criteria sheet:

Sample Essay Topic: Is Climate Change the Greatest Moral Challenge of our Generation?

Now, if you have a marking criteria you really need to pay attention to this. You have to make sure you’ve ticked off all the key criteria that you will be marked on. For the example above, your essay is going to have to make sure it:

• Takes a position about whether climate change is a serious challenge for human kind;
• Discusses multiple different people’s views on the topic;
• Explores examples and case studies (‘practical situations’);
• Uses referencing to back up your points.

The reason you need to be really careful to pay attention to this marking criteria is because it is your cheat sheet: it tells you what to talk about!

Step 1 only takes you five minutes and helps you to clearly clarify what you’re going to be talking about! Now your mind is tuned in and you can start doing some preliminary research.

2. Gather your Sources and take Quick Notes. Here’s how.

Now that you know what your focus is, you can start finding some information to discuss. You don’t want to just write things from the top of your head. If you want top marks, you want some deep, detailed and specific pieces of information.

Fortunately, your teacher has probably made this easy for you.

The top source for finding information will be the resources your teacher provided. These resources were hand picked by your teacher because they believed these were the best sources available our there on the topic. Here are the most common resources teachers provide:

• Lecture Slides;
• Assigned Readings.

The lecture slides are one of the best resources for you to access. Lecture slides are usually provided online for you. Download them, save them on your computer, and dig them up when it’s time to write the essay plan.

Find the lecture slides most relevant to your topic. To take the example of our climate change essay, maybe climate change is only discussed in three of the weeks in your course. Those are the three weeks’ lecture slides you want to hone-in on.

Flick through those lecture slides and take quick notes on a piece of paper – what are the most important topics and statistics that are relevant to your essay question?

Now, move on to the assigned readings . Your teacher will have selected some readings for you to do for homework through the semester. They may be eBooks, Textbooks or Journal Articles.

These assigned readings were assigned for a reason: because they have very important information to read ! Scan through them and see if there’s any more points you can add to your list of statistics and key ideas to discuss.

Next, try to find a few more sources using Google Scholar. This is a great resource for finding more academic articles that you can read to find even more details and ideas to add to your essay.

Here’s my notes that I researched for the essay question “Is Climate Change the Greatest Moral Challenge of our Generation?” As you can see, it doesn’t have to be beautiful #Studygram notes! It’s just rough notes to get all the important information down:

Once you’ve read the assigned lecture slides and readings, you should have a good preliminary list of ideas, topics, statistics and even quotes that you can use in step 3.

3. Brainstorm using a Mind-Map. Here’s how.

Do your initial notes look a little disorganized?

That’s okay. The point of Step 2 was to gather information. Now it’s time to start sorting these ideas in your mind.

The best way to organize thoughts is to create a Mind-Map. Here’s how Mind-Maps often look:

For your essay plan Mind-Map, write the essay question in the middle of the page and draw a circle around it.

Then, select the biggest and most important key ideas that you think are worth discussing in the essay. To decide on these, you might want to look back at the notes you took in Step 2.

Each key idea will take up around about 200 – 350 words (1 to 2 sentences).

Here’s a rough guide for how many key ideas you’ll want depending on your essay length:

• 1000-word essay: 3 to 4 key ideas
• 1500-word essay: 5 to 7 key ideas
• 2000-word essay: 6 to 8 key ideas
• 3000-word essay: 9 to 12 key ideas

Once you’ve selected your key ideas you can list them in a circle around the essay question, just like this:

Last, we need to add detail and depth to each key idea. So, draw more lines out from each key ideas and list:

• Two sources that you will cite for each key idea;
• A statistic or example that you will provide for each key idea;
• Any additional interesting facts for each key idea

Here’s how it might look once you’re done:

4. Arrange your Topics. Here’s how.

You’re well and truly on your way to getting your essay down on paper now.

There’s one last thing to do before you start getting words down on the manuscript that you will submit. You need to arrange your topics to decide which to write first, second, third, fourth, and last!

Here are some things to keep in mind:

• Start and end with your strongest points;
• Ensure the points logically flow.

To ensure your points logically flow, think about how you’re going to transition from one idea to the next . Does one key point need to be made first so that the other ones make sense?

Do two key points seem to fit next to one another? If so, make sure you list them side-by-side.

Have a play around with the order you want to discuss the ideas until you’re comfortable. Then, list them in order. Here’s my order for my Climate Change essay:

Each of these key ideas is going to turn into a paragraph or two (probably two) in the essay.

5. Write your topic Sentences in just 5 minutes. Here’s how.

All good essays have clear paragraphs that start with a topic sentence . To turn these brainstormed key points into an essay, you need to get that list you wrote in Step 5 and turn each point into a topic sentence for a paragraph.

It’s important that the first sentence of each paragraph clearly states the paragraph’s topic. Your marker is going to want to know exactly what your paragraph is about immediately. You don’t want your marker to wait until the 3 rd , 4 th or 5 th line of a paragraph before they figure out what you’re talking about in the paragraph.

So, you need to state what your key idea is in the first sentence of the paragraph.

Let’s have a go at turning each of our key ideas into a topic sentence:

6. Write a No-Pressure Essay Draft in just 3 Hours. Here’s how.

Okay, now the rubber hits the road. Let’s get writing!

When you write your first draft, don’t put pressure on yourself. Remind yourself that this is the first of several attempts at creating a great essay, so it doesn’t need to be perfect right away. The important thing is that you get words down on paper.

To write the draft, have a go at adding to each of your topic sentences to turn them into full paragraphs. Follow the information you wrote down in your notes and Mind-Map to get some great details down on paper.

Forget about the introduction and conclusion for now. You can write them last.

Let’s have a go at one together. I’m going to choose the paragraph on my key idea “Is climate change caused by humans?”

I’ve already got my first sentence and my brainstormed ideas. Let’s build on them to write a draft paragraph:

• “Most scientists believe climate change is caused by humans. In fact, according to the IPCC, over 98% of climate change scientists accept the scientific data that climate change is caused by humans (IPCC, 2018). This figure is very high, signalling overwhelming expert consensus. This consensus holds that the emission of carbon from burning of fossil fuels in the 20 th Century is trapping heat into the atmosphere. However, a minority of dissenting scientists continue to claim that this carbon build-up is mostly the fault of natural forces such as volcanoes which emit enormous amounts of carbon into the atmosphere (Bier, 2013).”

Your turn – have a go at your own draft paragraphs based on your Mind-Map for your essay topic! If you hit a rut or have some trouble, don’t forget to check out our article on how to write perfect paragraphs .

Once you’ve written all your paragraphs, make sure you write an introduction and conclusion .

Gone over the word count? Check out our article on how to reduce your word count.

7. Edit your Draft Once every Few Days until Submission. Check out this simple approach:

Okay, hopefully after your three hour essay drafting session you’ve got all your words down on paper. Congratulations!

However, we’re not done yet.

The best students finish their drafts early on so they have a good three or four weeks to come back and re-read their draft and edit it every few days.

When coming back to edit your draft , here’s a few things to look out for:

• Make sure all the paragraph and sentence structure makes sense. Feel free to change words around until things sound right. You might find that the first time you edit something it sounds great, but next time you realize it’s not as good as you thought. That’s why we do multiple rounds of edits over the course of a few weeks;
• Check for spelling, grammar and punctuation errors;
• Print out your draft and read it on paper. You notice more mistakes when you read a printed-out version;
• Work on adding any more details and academic sources from online sources like Google Scholar to increase your chance of getting a top grade. Here’s our ultimate guide on finding scholarly sources online – it might be helpful for this step!

Before you go – Here’s the Actionable Essay Plan Tips Summed up for you

Phew! That essay was tough. But with this essay plan, you can get through any essay and do a stellar job! Essay planning is a great way to ensure your essays make sense, have a clear and compelling argument, and don’t go off-topic.

I never write an essay without one.

To sum up, here are the 7 steps to essay planning one more time:

The 7-Step Guide for How to Write an Essay Plan

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

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Nice fun and concise approach to essays, thank you

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Construct an Essay Plan

Construct an initial essay plan.

After you have generated some ideas, it’s important to write an initial plan before you head for the library. This can feel strange—after all, how can you answer a question when you haven’t done any research?—but starting with an initial plan helps you order your ideas and focus your reading. Without a sense of which direction to head in, it’s easy to get lost in the research process.

This initial plan will be provisional and might consist of:

• a provisional answer to the question (or thesis statement)
• a brief outline of possible main point.

As you research and develop your understanding of the topic, your ideas will likely change, and your answers may change with them. Try to see your essay plan as something that evolves as you engage further with your topic.

While it’s a good idea to write an initial plan before you start researching, if you really know nothing at all about the topic, some initial skimming and browsing through recommended or assigned readings can provide a few ideas. However, the initial planning stage is not the time for a lot of intensive or detailed reading.

What elements should an essay plan consist of?

A 1-2 sentence thesis statement.

A plan should indicate the answer to the question. A clear and well-written thesis statement will help you to determine the direction and structure of your argument.

What is a thesis statement?

• A clear and direct answer to the essay questio.
• A claim that can be discussed and expanded further in the body of the essay.
• One or two complete sentences.
• A part of the introduction.

In the initial plan, the thesis statement is usually provisional. However, after you’ve done some research, you will need to work on your thesis statement until it is clear, concise and effective.

• Try introducing your thesis statement with the phrase ‘this essay will argue’ or ‘this essay argues’.
• Paraphrasing the assignment question can help ensure that you are answering it.

Possible main points

Once you have a thesis statement, follow it with a paragraph or a set of points that indicate the ‘reasons why’ for your answer. The ‘reasons why’ can be developed into the main points of your essay.

What are main points?

• Main points make up the body of an essay.
• Each point should be developed in a paragraph. These paragraphs are the building blocks used to construct the argument.
• In a 1000-1500 word essay, aim for three to four main points

In the initial plan, try to express the main idea of each point in a single, clear sentence. These can become topic sentences—usually the first sentence of each paragraph which summarise the information in the paragraph. In your second plan, you develop these points further. 

Arrange your main points in a logical order and number them. Is there one that would seem to go first or one that would seem to go last? Are there any two that are closely linked? How are the ideas connected to each other? Do the main points, when considered as a whole, present a unified discussion?).

The structure of the essay

A plan should follow the structureof an essay, e.g. Introduction, body and conclusion.

While you may not be ready to construct an introduction or conclusion, this three-part structure should be at least suggested in your plan.

Some indication of the research

A plan should include some indication of the sources you might use to RESEARCH the topic.

Make a few notes about how each main point might be developed. If possible, specify the evidence you might draw on and which texts you might refer to. Jot down titles, authors, page numbers etc.

    Next: Step 4 - Research and gather information

Essay and assignment writing guide.

• Essay writing basics
• Analyse the task
• Work out your ideas
• Construct an essay plan
• Research and gather information
• Write a second essay plan
• Answering assignment questions
• Editing checklist
• Writing a critical review
• Annotated bibliography
• Reflective writing
• ^ More support

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This page is the first of two that describe the processes involved in producing an essay for academic purposes, for school, college or university and covers the planning stages of essay writing, which are important to the overall process.

The second page, Writing an Essay , provides more information on the steps involved in actually writing an essay. We recommend you read both pages to gain a full understanding.

Developing the skill of essay writing takes practice, time and patience , your essay writing skills will improve and develop the more you write.

With the help of your course tutor (teacher or lecturer) and peers (other students) and from constructive feedback from the marker of your work, writing an essay will become easier as you progress through your studies and your confidence increases.

This page details general good practice in essay planning, including what you should do and what you should try to avoid. It is important however, that you understand the specific requirements of your school, college or university.

Writing an essay helps you to consider the issues raised in your course and to relate them to your own experience, way of thinking, and also any wider additional reading and research you may have undertaken in order to tackle the essay topic. 

Writing an essay (or other assignment) is an important part of the learning process.  In the writing of an assignment, learning occurs as you think through and interpret the points raised (together with those of other writers on the subject).

Presenting your experience and showing understanding within your assignment will, from the marker's point of view, demonstrate your knowledge of the subject area.

The Purpose of an Essay

The original meaning of an essay is ' an attempt ', or a try, at something. It is therefore appropriate to consider writing an essay as a learning exercise.

Essays, and other academic writing, focus the mind and encourage you to come to conclusions about what you are studying.

Writing is often the best possible way to assimilate and organise information. Writing helps to highlight any areas that you have not fully understood and enables you to make further clarifications. It develops your powers of criticism, analysis and expression, and gives you a chance to try out your and other writers' ideas on the subject.

The feedback you receive from the marker of your essay should help to advance your study skills, writing, research and  critical thinking skills .

What is the Marker Looking For?

As an essay - in the context of this page - is an assessed piece of work, it can be very useful to consider what the person who will be assessing the work, the marker, will be looking for.

Although different types of essays in different subject areas may vary considerably in their style and content there are some key concepts that will help you understand what is required of you and your essay.

When marking an assignment, a marker will look for some of the following elements, which will demonstrate you are able to:

Find relevant information and use the knowledge to focus on the essay question or subject.

Structure knowledge and information logically, clearly and concisely.

Read purposefully and critically. (See our page: Critical Reading for more)

Relate theory to practical examples.

Analyse processes and problems.

Be persuasive and argue a case.

Find links and combine information from a number of different sources.

Answer the Question

One main factor, always worth bearing in mind, is that a marker will usually only award marks for how well you have answered the essay question.

It is likely that the marker will have a set of criteria or marking guidelines that will dictate how many marks can be awarded for each element of your essay.

Remember it is perfectly possible to write an outstanding essay, but not to have answered the original question.  This will, in all likelihood, mean a low mark.

Planning Your Essay

Planning is the process of sorting out what you want to include in your essay.

A well-planned and organised essay indicates that you have your ideas in order; it makes points clearly and logically.  In this way, a well-planned and structured essay enables the reader, or marker, to follow the points being made easily.

Essay assignments are usually formulated in one of the following ways:

As a question

A statement is given and you are asked to comment on it

An invitation to ‘ outline’ , ‘ discuss’ or ‘ critically assess’ a particular argument or point of view

Remember always write your essay based on the question that is set and not on another aspect of the subject. Although this may sound obvious, many students do not fully answer the essay question and include irrelevant information. The primary aim of an academic essay is to answer the task set, in some detail.

To help you do this, you might find the following list of stages helpful.

Producing an Essay Plan

The essay plan below contains ten steps.

It is often useful to complete the first six steps soon after receiving your essay question. That way information will be fresh and you are more likely to be thinking about your essay plan as you do other things.

Study the essay question intently.

Write the essay question out in full.

Spend some time, at least half an hour, brainstorming the subject area.

Write down your thoughts on the question subject, its scope and various aspects.

List words or phrases that you think need to be included.

Note the main points you should include to answer the question.

If, at this point, you feel unsure of what to include, talk to your tutor or a peer to clarify that you are on the right track.

Once you have finished the first six steps and you feel sure you know how to proceed, continue to expand on your initial thoughts and build a more in-depth essay outline.

Skim through any course material or lecture handouts and start to build up a more detailed outline. Scan through your own lecture notes, and if anything strikes you as relevant to the assignment task, write where to find it on your detailed outline

Write down where you will find the necessary information on each of the points in your detailed outline (lecture notes, course handouts etc.).  Indicate on the outline where you feel that some further research is necessary.

Be careful not to allow your outline to become too complicated; stick to main points and keep it relevant to the question.

If you have been given a reading list or a core text book then check the relevant sections of that.

See our page: Sources of Information for more ideas of where you can find relevant information for your essay.

Academic essays usually have a word limit and writing within the word limit is an important consideration. Many institutions will penalise students for not writing the correct amount of words – for example, the essay question may call for a 2,000 word essay, there may be a 10% grace, so anything between 1,800 and 2,200 is acceptable.

Think about the main elements that need to be covered in the essay. Make sure you allocate the greatest number of words to the 'main body of the essay' and not to a subsidiary point.

Decide how much space you can devote to each section of your outline.  For example, a third of a page for the introduction, half a page for point 1 which has two sub-points, one and a half pages for point 2 which has five sub-points etc.  Although you will not follow such a space scheme rigidly, it does enable you to keep things under control and to know how much detail to put in, keeping the balance of the essay as you originally planned.

Of course, you will make minor adjustments to your essay plan as you actually write. However, do not make major adjustments unless you are absolutely certain about the alternative and how it fits into your original scheme.

Having a strong essay plan makes the actual task of writing an essay much more efficient.

Continue to: Writing an Essay Sources of Information

See also: Essay Writing Tips Note-Taking for Reading Finding Time To Study

Essay writing

• Introduction

Answering the question

Generating ideas, planning your essay, different planning methods.

• Writing your essay
• Developing your essay writing

Useful links for writing essays

• Study Advice Helping students to achieve study success with guides, video tutorials, seminars and one-to-one advice sessions.
• Academic writing LibGuide Expert guidance on punctuation, grammar, writing style and proof-reading.
• Guide to citing references Includes guidance on why, when and how to use references correctly in your academic writing.
• Reading and notemaking LibGuide Expert guidance on managing your reading and making effective notes.
• Academic Phrasebank Use this site for examples of linking phrases and ways to refer to sources.
• Ten stages of assignment success (Prezi) Based upon Burns and Sinfield, Essential Study Skills.
• Critical Thinking A short video on Critical Thinking that the BBC have prepared in partnership with The Open University

The first thing to do when preparing to write an essay is to make a plan. You could just rush in and write everything that comes into your head, but that would make it difficult for your marker to read and would reduce the effectiveness of your ideas. These will make much stronger arguments if you group them together than they would do on their own.

The guidance on this page will show you how to plan and structure your essay to produce a strong and focused response to the question.

A very common complaint from lecturers and examiners is that students write a lot of information but they just don't answer the question. Don't rush straight into researching – give yourself time to think carefully about the question and understand what it is asking.

Underlining key words – This is a good start point for making sure you understand all the terms (some might need defining); identifying the crucial information in the question; and clarifying what the question is asking you to do (compare & contrast, analyse, discuss). But make sure you then consider the question as a whole again, not just as a series of unconnected words.

Re-read the question – Read the question through a few times. Explain it to yourself, so you are sure you know what it is asking you to do.

Try breaking the question down into sub-questions – What is the question asking? Why is this important? How am I going to answer it? What do I need to find out first, second, third in order to answer the question? This is a good way of working out what important points or issues make up the overall question – it can help focus your reading and start giving your essay a structure. However, try not to have too many sub-questions as this can lead to following up minor issues, as opposed to the most important points.

• Answering the question and planning (video) Watch this brief video tutorial for more on the topic.
• Answering the question and planning (transcript) Read along while watching the video tutorial.

The kinds of things to note briefly are:

• What you already know about the topic – from lectures, seminars, general knowledge.
• Things you don't know about the topic, but need to find out in order to answer the question.
• Initial responses or answers to the question – what you think your conclusion might possibly be.

This helps you start formulating your argument and direction for answering the question. It also helps you focus your reading, as you can pinpoint what you need to find out and go straight to the parts of books, chapters, articles that will be most relevant.

After reading - After your reading, it is often good to summarise all your findings on a page. Again, a spider diagram can help with this.

Bringing together the key points from your reading helps clarify what you have found out, and helps you find a pathway through all the ideas and issues you have encountered. If you include brief details of authors and page nos. for key information, it can act as a quick at-a-glance guide for finding the evidence you need to support your points later.

It also helps you see how your initial response to the question might have changed or become more sophisticated in light of the reading you've done. It leads into planning your essay structure.

• It enables you to work out a logical structure and an end point for your argument before you start writing.
• It means you don't have to do this type of complex thinking at the same time as trying to find the right words to express your ideas.
• It helps you to commit yourself to sticking to the point!

You need to work out what to include, and what can be left out. It is impossible to cover everything in an essay, and your markers will be looking for evidence of your ability to choose material and put it in order. Brainstorm all your ideas, then arrange them in three or four groups. Not everything will fit so be prepared to discard some points (you can mention them briefly in your introduction).

Outline what you are going to include in each section:

• Introduction : Address the question, show why it's interesting and how you will answer it.
• Main body : Build your argument. Put your groups of ideas in a sequence to make a persuasive argument. One main point in each paragraph.
• Conclusion : Summarise your arguments and evidence, and show how they answer the original question.

Writing a summary - Some people plan best once they have written something, as this helps clarify their thinking. If you prefer to write first, try summarising the central idea of your essay in a few sentences. This gives you a clear direction for working out how you are going to break it down into points supported by evidence. You can then use one of the methods below to write a more detailed plan.

• Structuring your essay (video) Watch this brief video tutorial for more on the topic.
• Structuring your essay (transcript) Read along while watching the video tutorial.

Bullet points / linear plans - This type of plan lists the main points using bullet points or numbers. It can be a brief outline of the main point per paragraph, or a more detailed plan with sub-points and a note of the evidence to support each point (e.g. source and page no.).

No plan is perfect, so be prepared for your ideas to change as you write your essay. However, once you have an initial plan it is much easier to adapt it and see where new things fit if your thinking does change.

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• Writing Tips

How to Write a Perfect Essay Plan

4-minute read

• 9th December 2019

Every good essay starts with a good essay plan. And planning your essay is important, as it will help you express each point you need to make clearly and in a logical order. But what goes into a good essay plan? And how can you write one? Join us for a quick look at how this works.

1. Read the Question Closely

The first step in any essay plan is to look at the question you’ve been set. It should provide some clue as to the kind of essay required, such as whether it is an open or closed question . These differ as follows:

• An open question permits various answers. For instance, if you were set an English literature essay, you might be asked What are the main social themes in the writing of Charles Dickens? This would allow you to discuss a range of concepts in response. Writing you essay plan would then involve narrowing down your subject matter so you can focus on one issue.
• A closed question focuses on a specific issue, often asking you to agree or disagree with something. For instance, a closed question could be Is technology a destructive force in the writing of Charles Dickens? In this case, the question dictates the form of the essay, as you would need to look at arguments for and against the claim and, finally, come to a conclusion.

Keep in mind that both question types require an in-depth answer! Some closed questions could technically be answered by writing ‘Yes’ or ‘No’ on a piece of paper, but this won’t get you great marks. Instead, think of the question as a prompt for you to show off what you know on the topic.

And if you’re not sure about anything, such as how a question is worded, you will want to check this with whomever set the assignment.

2. Brainstorm Ideas and Organise Your Research

After studying the essay question, the next step is to brainstorm ideas for answering it. And the starting point for this is to organise your research.

In other words, it’s time to get out those lecture notes! In fact, you should make a mind map of everything you know on the essay topic.

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Look for anything that is relevant to the essay question. You can then narrow down the possible answers to the topics that interest you most. This should also help you identify any gaps in your knowledge, so you can make notes on what else you may need to research for your essay.

3. Draft an Essay Outline

The last step in writing an essay plan is to outline your essay. This means breaking it down section by section, paragraph by paragraph, so you know exactly what you need to write to answer the essay question.

The exact content will depend on the topic and word count . But, as a rule, most essays will have a basic structure along the following lines:

• Introduction – A paragraph or two that sets out your main argument.
• Main Body – This is the main chunk of your essay. To plan this, break down your argument into paragraphs or sections, sticking to one main idea per paragraph. Once you’ve done this, note down how each point supports your argument, plus any quotes or examples you will use.
• Conclusion – A brief summary of your arguments and evidence.
• References – A list of sources you plan to use in your essay.

This will then guide the writing process, making sure you always stay on topic.

Expert Essay Proofreading

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Key points to remember

A plan will save you time in the long run.

• Make sure you understand the key things you are being asked to answer in your essay question.
• Keep looking back to your question to make sure your plan is answering it.
• You don't have to write in sentences when you write a plan.
• Make sure you note your references down as you are making notes.
• You can organise the main body of your text before you think about what to include in your introduction and conclusion.
• Think about the key points you are going to make in each paragraph and organise your notes so you can see what willl go where.

Think carefully about your sources

Your sources are the books journals or other types of material you use when you are researching for your essay.You need to make sure that you  use  what you have read. This means that when you are researching and making notes you have to think about your plan and the question. You should be thinking about  why  you are using the sources you have chosen and  what purpose  they have in your essay. Whatever points you decide to write about should include sources to support your point.

Consider breaking down your essay into sections

The common structure for an essay is introduction, main body and conclusion. You will have to think about your word count and decide how many words you will need to dedicate to each section. If you are used to writing short essays then you will have to bear in mind that longer, extended essays mean longer conclusions and introductions. When it comes to the main body you will have to think carefully. If your question asks you to do more than one thing you will have to make sure you have given enough thought to each aspect. Whatever your essay title, you will have to break the main body down into paragraphs. It's a good idea to talk about one  key topic or idea in each paragraph. You can talk about one topic over a number of paragraphs as long as you talk about different aspects in separate paragraphs.

Think about where your source information will go in each section

When you have made your notes it is important to find the most suitable place in your essay for your research to go in to. One way to do this is to make a note of the key point you are going to be talking about in each paragraph. When you have worked out your key points and placed them in a sensible order you can add the source material that is going to support the points you are going to make. Remember you can always change your plan before you start to write.

Why a plan is important

The most important thing about anything you write at university is that your writing is clear. Doing a plan and then following it is the best way to make sure that your written work ends up doing what you intended it to do. Although some people say they like to write as they go along, the danger of this is that you may end up going off your topic and not sticking to your key points. A plan will help you  check that you have included all the information you wanted to and that your ideas are in an easy to follow, logical order.

Think about the question before you start

It is very easy to fall in to the trap of misunderstanding what a question is asking you to do by not reading it properly. This could lead to you only answering part of the question,  or worse still, not answering the question at all. Before you begin your plan, you should make sure that you have identified the KEY things you are being asked to do. You should then reflect on what you already know or think about the subject you are going to be writing about. In some cases you may not know anything about the subject, so you could write a list of some of the things you would need to find out as part of your planning stage. If you do know something about the  question  you could make notes about any opinions you may already have, before you start your research.

Make a list of the things you are going to have to find out about

The first stage of writing your plan is to make an initial list of the things you need to find out. Once you have found out what you need to, you can start to think about your first plan.  You will have, by this time, identified the key areas you are going to look at in the essay as you will have considered the key points in the question. You need to make sure that you have researched each of the areas sufficiently. You then need to think about the main points you want to make. Make sure that you have enough source information to back up your key points (evidence or data from books and journals). If you haven't, go back and find some more information out.. Once this is done you can think about the structure of your essay.

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Essay structure and planning

Information on how to structure and plan your essay.

What is an essay?

An essay is a focused, academic discussion of a particular question, problem or issue.

Many of you have been writing essays for years, and are probably good at it. That's great, and everything you look at here will build on and develop those skills.

But it's worth asking: are there different things expected of a university essay from those for school, college, or other contexts?

The obvious answer is yes, and it takes time and effort to learn the range of writing skills needed to produce university essays effectively.

There are all sorts of reasons why essays are common forms of assessment. They allow you to explore a problem in-depth, express yourself concisely and precisely, and debate other people's published opinions on a topic.

They're also a good warm-up for traditional forms of academic publication, such as a journal article.

Academic essays usually follow an established organisational structure that helps the writer to express their ideas clearly and the reader to follow the thread of their argument.

An essay's structure is guided by its content and argument so every essay question will pose unique structural challenges.

301 Recommends: Glossary of Instruction Words

Our Essay Structure and Planning workshop will outline how to analyse your essay question, discuss approaches logically structure all your ideas, help you make your introductions and conclusions more effective, and teach how to link your ideas and ensure all essay content flows logically from the introduction. The Putting it into Practise workshop  

Have a look at our  Glossary of Essay Instruction Words (PDF, 100KB) , or watch this short  Study Skills Hacks video  on identifying the tasks in a question to help you identify what is required.

Planning stages

Essay writing is a process with many stages, from topic selection, planning and reading around, through to drafting, revising and proofreading.

Breaking the task down and creating a clear plan with milestones and intermediate deadlines will allow you to focus attention more fully on the writing process itself when you put your plan into action either as part of an assignment or an exam.

1. Understand the question

• Is the question open-ended or closed? If it is open-ended you will need to narrow it down. Explain how and why you have decided to limit it in the introduction to your essay, so the reader knows you appreciate the wider issues, but that you can also be selective.
• If it is a closed question, your answer must refer to and stay within the limits of the question (ie specific dates, texts, or countries).
• What can you infer from the title about the structure of the essay?

2. Brainstorm for ideas

• What you know about the topic – from lectures, reading etc
• What you don't know about the topic, but need to find out to answer the question
• Possible responses or answers to the question – any ideas about your conclusion.
• Consider using a mind map to organise your thoughts…

3. Make a plan

• Planning your essay makes it more likely that you have a coherent argument
• It enables you to work out a logical structure and an endpoint for your argument before you start writing
• It means you don't have to do this type of complex thinking at the same time as trying to find the right words to express your ideas
• It helps you to commit yourself to sticking to the point!

The Hourglass essay

If you're stuck on an overall structure for your essay, try this simple model for organising a typical academic essay. An hourglass essay introduces a broad area, before narrowing the focus towards the specific question that you are answering. It finishes by placing that narrow area back into a wider context. 

Introduction: the funnel of the hourglass

Set the scene and lead your reader into your essay by introducing the broad area of interest and then narrowing towards your specific focus:

• Start broad with a hook to catch the reader's attention
• Provide some context for the hook. What does your project add to it?
• Focus on the narrow area of your essay: can you summarise it in a single sentence mission statement?

Body: the stem of the hourglass

The body of your essay should be as narrow and focused as possible. Body paragraphs will take one sub-topic at a time and provide a logical flow of ideas for your reader:

• Start each paragraph with a topic sentence to tell your reader what it will cover
• Fill your paragraph with a range of supporting evidence and examples
• Finish your paragraph with a final wrapping-up sentence to summarise and/or link ahead

Conclusion: the base of the hourglass

Your chance to reinforce your key messages and go out with a bang:

• Revisit your mission statement: how have you addressed it?
• Summarise the main points of your argument or findings
• Finish with a broader scope, explaining how your topic might inform future research or practice, or where gaps remain

301 Recommends: Essay Planning Template

Use this template (google doc) to plan a structure for your essay, paying particular attention to the ways in which you have broken down the topic into sub-themes for your body paragraphs. 

Top tips and resources

• Start planning early, leave your plan for a couple of days, and then come back to it. This may give you a fresh perspective.
• It is often easiest to write the introduction last, but when you are planning your essay structure make sure you have your mission statement.
• A good plan will make it much easier to write a good essay. Invest the time in making a plan that works.
• Check what your tutor wants, but it is often best to focus on one element in great detail, rather than discuss several aspects superficially.
• Make sure you allow time to proofread your work before submission!

Internal resources

• Library Research and Critical Thinking - Referencing
• English Language Teaching Centre (ELTC)– Language Resources  

External resources

• Royal Literary Fund–  Writing Essays
• University of Reading–  Planning and structuring your essay
• Cottrell, S (2008) The Study Skills Handbook. Hampshire: Palgrave Macmillan
• Bailey, S (2003) Academic Writing: A Practical Guide for Students. Routledge
• Reading University–  Study Resources
• University of Manchester–  Academic Phrasebank

Related information

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Scientific writing and lab reports

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How to Write an Essay Plan

Essay planning might seem like a waste of time, but it’s not! In fact, planning your essays will save you time and energy in the long-run.

This is because it’s much easier to write an essay that’s already been planned. You won’t need to worry about which point should come next or whether your argument is strong enough. Instead, you can focus purely on writing the essay.

So, if you want to ease the stress of essay writing and improve your grades, make essay planning a priority!

How will planning improve my grades?

Essays plans can:

• Help you create a clear structure
• Help you distribute the word count evenly
• Prevent you from missing material out
• Help you build a strong argument
• Allow you to get feedback (many tutors will look at essay plans)
• Alleviate writer’s block (when it comes to writing the essay)

Once you’ve written a few essay plans, you’ll appreciate just how much value they can add to your essays.

What does an essay plan look like?

An essay plan is a skeleton outline of your essay. It summarises what will be included in each paragraph and how the paragraphs will link together. It also states how many words will be used in each section, and the key references that’ll be used. Check out the essay plan template below for more details.

Essay plan template

Essay title: [….], introduction – […] words.

• Engage with the essay question: [….]
• State your position or argument: [….]
• State any theories or frameworks that will inform the essay (if applicable): […]
• Outline the structure of the essay: [….]

Paragraph 1 – […] words

• Outline your first key point: [….]
• Provide evidence (empirical research, theories, examples etc): [….]
• Consider any criticisms of the above, then rebut: […]
• Restate the main point and its relevance to the overall argument, link to next paragraph: […]

Paragraph 2 – […] words

• Outline your second key point: [….]
• Consider any criticisms of the above, then rebut […]

Paragraph 3 – […] words

• Outline third key point: [….]
• Restate the main point and its relevance to the overall argument: […]

Conclusion – […] words

• Revisit the essay question and re-state your position/argument: [….]
• Summarise the points from each paragraph: [….]
• Offer a slightly new perspective and leave a lasting impression: [….]
• List the key references to be used: [….]

Total word count: […]

It’s worth mentioning that essay plans aren’t perfect. They provide an outline of the essay, but some elements will probably change during the write-up process. In many ways, writing an essay plan is like planning a car journey. You’ll have a clear sense of where you’re going, but you might have to take some detours along the way.

A step-by-step guide to filling in the essay plan

If the essay plan template looks daunting then don’t worry, try breaking it down into stages:

1. Interpret and rephrase the essay question

You’ll see that the first stage of the essay plan asks you to ‘engage with the essay question’ .

Often, essays fail because they haven’t answered the question. That said, you should begin by making sure you understand the essay question. To do this, take a copy of the essay title and highlight the most important phrases. Then, slightly rephrase the question, and add it to your essay plan.

As an example,

Engage with the essay question: This essay critically evaluates what the gig economy means for employment relations issues, particularly workers’ rights and work-life balance.

2. State your position or argument

As shown above, the next stage of the essay plan is to state your position or argument. You will need to have done some research/background reading to get a sense of what you want to ‘argue’ in your essay. As an example,

3. Choose your key points

Once you’ve planned your introduction, it’s time to choose the themes that will be covered in your paragraphs. You should only include one key point per paragraph. Example:

Paragraph 1 – 150 words

• Outline your first key point: Some gig economy workers are labelled as ‘independent contractors’, rather than ‘workers’ (even though they do the duties of ‘workers’). This means that they are not entitled to employment rights such as sick pay and holiday pay. By labelling their staff as ‘independent contractors’, these companies undermine workers’ rights.
• Provide evidence (empirical research, theories, examples etc): Deliveroo will be used as an example. Employee experiences reported in the press (see Smith, 2018) and journal articles relating to this case will be cited (see Adams, 2019). Also, employment rights legislation will be presented (Gov, 2020).
• Consider any criticisms of the above, then rebut: Independent workers’ unions have helped some gig-economy workers fight back and achieve ‘worker’ status. This suggests that the gig economy is not inevitably exploitative. However, the unions have not been able to achieve ‘worker’ status for Deliveroo riders, despite fighting hard.
• Restate the main point and its relevance to the overall argument, link to next paragraph: As such, this substantiates the suggestion that some gig economy companies have undermined centuries of workers’ rights progress. As such, it can be said that some gig economy companies are leaving workers vulnerable to exploitation. Indeed, another exploitative facet of the gig economy is that workers often carry a high ‘burden of responsibility’ but are not comparatively compensated, as is explored in the next paragraph.

If you want to learn more about how to structure your paragraphs, check out our guidance on how to structure an essay .

4. Gather the evidence

When writing your plan, make a note of the key sources you will use in your essay. You’ll notice that under each paragraph, it says to ‘Provide evidence (empirical research, theories, examples etc)’.

It’s advisable to include at least one reference per paragraph. The more references you can gather before you start writing your essay, the better! Also, put the full citation in the ‘Reference list’ section of your essay plan so that you don’t lose it.

5. Offer a slightly new perspective and leave a lasting impression

Good essay conclusions don’t just repeat material that was discussed in the essay. Rather, they offer a slightly advanced perspective on the material that was discussed in the essay. This ‘advanced’ perspective can be quite difficult to plan for as it is often realised as a result of actually writing the essay.

However, this point has still been included in the essay plan template as it acts as a reminder. Want more tips on how to write an essay conclusion? Check out our detailed guidance!

6. Divide up the word count

You will notice that, next to each paragraph on the essay plan, there’s a space to fill in the suggested word count. Dividing up the word count before you start writing will stop you from exceeding the word limit when you write up your essay.

Essays are all different, but, as a general rule, the word count tends to be allocated as follows:

• Intro – 5-10%
• Main body (split into paragraphs) – 80-90%
• Conclusion – 5-10%

To create a sense of balance, try to keep all the paragraphs a similar length.

When done properly, an essay plan can take several hours to write. But, as mentioned, it’ll save you so much time and energy in the long run. Not to mention, it’ll make the writing process a lot less stressful!

You may also like

Essay writing: Planning & drafting

• Introductions
• Conclusions
• Analysing questions
• Planning & drafting
• Revising & editing
• Proofreading
• Essay writing videos

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“Why should you make a plan for your essays? Why 'waste time' ...? Because it will pay off in the long run in terms of the relevance, organisation and clarity of your essay.” Don Shiach, How to Write Essays

An academic essay is a very specific form of writing. Its purpose is to answer the question in an organised and comprehensive manner. In order to do this, care should be taken at the planning stage so that you can be confident that you have included the most relevant material and that your reader can follow your line of argument as you make the points that lead to your conclusion.

1. Initial thoughts and reading

2. Rough planning

You should now be able to draft either a simple conclusion or a rough plan of your introduction. This is the point where you need to be deciding the key points for each of your paragraphs.

How many key points (paragraphs)?

The number of key points that you need to make to reach your conclusion will, to some extent, be dictated by the length of your essay. Academic paragraphs are usually between 200 and 300 words long (they vary more than this but it is a useful guide). With that in mind, you should be able to work out roughly how many points you need to make given the length of your essay. If we look at 3 examples:

2,000 word essay (200 for introduction, 200 for conclusion, leaves approx. 1,600 word main body) = 6-8 paragraphs (6-8 points) 3,000 word essay (300 for introduction, 300 for conclusion, leaves approx. 2,400 word main body) = 8-12 paragraphs (8-12 points) 4,500 word essay (450 for introduction, 450 for conclusion, leaves approx. 3,600 word main body) = 12-18 paragraphs (12-18 points)

The paragraphs in the longer essays will probably be grouped into themes to give your argument a bit more organisation.

Plan your key points

Now you know how many points you need, spend time deciding what they are. You can do this as a list of bullet points, a mind map, a diagram; whatever works for you.

3. Gather the information you need for your essay

We have workshops on finding quality information if you need any help and advice with this.  

4. Read and take notes   from the information you have gathered

5. Create a detailed plan of the middle section of your essay

Using the reading you have done, revisit your draft introduction/conclusion to see if you want to amend it due to your reading. Once this is done, create a plan of the middle section of your essay which is much more detailed than your original rough plan and which takes into account any changes you made to the conclusion.

Include in your plan, your main sections and arguments, in the order in which you will present them. It may be a good idea to write out in full the topic sentence of each paragraph - the sentence that makes the point that the paragraph is about. You can see from this if your essay has a natural  flow , with the general narrative (logical story leading to your conclusion) making sense.

6. Write a full draft of your essay

Many students write the middle section of the essay first. If this is your preferred method, use the detailed plan you have just created to help you do so. When you are satisfied with your middle section, tidy up the draft introduction or fill out your conclusion to add more detail.

This forms the basis of your essay. From now on you are revising and editing  it, not  writing  it.

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Academic Development Centre

Essay plans, what can an essay plan assess.

Much of what an essay could without the detail and extended timeframe. The plan could be in written form, or diagrammatic as in a simple concept map / spider diagram.

The value of essay plans over essays is that we could require more plans than essays during a module and so cover a wider range of the curriculum. We noted above that one disadvantage of essays is that the strategic students only selecting the classes that cover ‘their chosen topic’. Not so easy to do if they have to plan for several topics ….

The Study Gurus (2018) provide an ‘different’ approach to structuring an essay plan:

Introduction:

Every essay needs an introduction (3-5 sentences), so at the top of your essay plan just jot down introduction or intro, so you remember to write one.

Paragraphs:

Every essay must be written in paragraphs. Each paragraph should explain one main idea, and needs to have the SEXI structure:

S: A Topic S entence. This tells the reader what the paragraph is going to be about. You only need to write down the jist of the topic sentence for each paragraph in your essay plan.

E: A full E xplanation of the point you’re making in this paragraph. This should make up the bulk of your paragraph. In your essay plan jot down what you’re going to explain.

X: e X amples or justifications that back up what you’ve said in that paragraph. Jot down what examples you’re going to include in your essay plan so you don’t forget to include them in your essay!

I: Why is this point I mportant? A really amazing essay would also explain why this point is important to the essay as a whole. What’s the significance of this point to the essay topic?

Conclusion:

Every essay needs a conclusion that briefly summarises what’s been said in the essay. You can just write down conclusion in your plan to make sure you write one.

This is simply used as an example here; you will be advising your students about essays in your discipline and how they should be structured and planned. Once you have established the planning process with them then it can become the assessment task.

Perhaps the strategy could be several plans are submitted and receive feedback and then students select one or more to complete for further grading.

Diversity & inclusion

Little different to full essays.

Academic integrity

Plans, like full essays, can be run through plagiarism checkers like Turnitin. It is important not to assume that by asking to see the plan you can guarantee that the essay is the students' own work or that the plan will be the students' own work. Essay mills or cheat sites are perfectly able to provide a plan, and then write an essay to that plan (or vice versa ).

Generative AI is incredibly adept at writing essay plans to prompts, which can include specific instructions (such as SEXI) and feedback on previous work that you or other lecturers may have given. AI can help students to generate and refine ideas, provide examples, summarise the literature and is increasingly sophisticated. AI can provide individuated support to scaffold student thinking and writing, and as part of an iterative and dialogic process can be integrated into student work so seamlessly that students might struggle to identify precisely what is them and what is AI.

Seeing essay plans as a thinking/learning tool - and emphasising the formative function - should minimise anxiety around AI/academic integrity. Framing essay plans as a powerful mechanism to generate productive feedback that will help students do their best work in an essay will promote academic integrity.

(Click here for further guidance on designing for academic integrity .)

Useful resources

Richardson, J.T.E. (2015) Coursework versus examinations in end-of-module assessment: a literature review, Assessment & Evaluation in Higher Education . 40 (3), 439-455.

A Political Science guide

https://politicalscienceguide.com/home/policy-paper/  

Advice about writing research proposals

From the University of Birmingham

https://www.birmingham.ac.uk/schools/law/courses/research/research-proposal.aspx  

From the University of Nottingham

https://www.nottingham.ac.uk/pgstudy/how-to-apply/how-to-write-a-research-proposal.aspx  

Healey, M. and Jenkins, A. (2009) Developing undergraduate research and inquiry.

https://www.heacademy.ac.uk/knowledge-hub/developing-undergraduate-research-and-inquiry

Advice on essay planning

From the University of Sheffield

https://www.sheffield.ac.uk/ssid/301/study-skills/writing/academic-writing/planning-structure  

From the University of Reading

https://libguides.reading.ac.uk/essays/planning  

Annotated bibliography

Class participation

Concept maps

Essay variants: essays only with more focus

• briefing / policy papers
• research proposals
• articles and reviews
• essay plans

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5 Step Guide to Plan the Perfect Essay

Essay writing can be a dreaded task for students, especially as it can feel overwhelming not knowing where to start when questions are fairly broad. Not only does writing a strong essay require a detailed plan, but it also needs to develop a coherent argument that unfolds clearly to the reader. This guide will help you plan out your essay and organise your thoughts into a logical argument so you can achieve the grade you deserve!

1. Understand The Question Start the essay writing process by taking time to understand the questions. Remember it’s okay to ask your teacher for clarification if you’re having trouble getting to grips with it. Ask yourself these questions:

• Is the question open-ended or closed ? If it is open-ended you will need to decide which aspects to focus your answer around. Keep in mind that you will need to explain how and why you have decided to focus on this area in your essay introduction, so make some notes on your reasoning.
• If it is a closed question, your answer must refer to and stay within the limits of the question (i.e. specific dates, texts, or countries).
• Finally, break down the different parts of your assignment question. Figure out what the task word means (eg- discuss, argue, describe) and identify specifically what you need to write about.

2. Brainstorm Ideas

Once you have started to make sense of the question, you can start to brainstorm your ideas. Don’t forget to make sure anything you explore relates back to the original essay question or statement. So, find some paper and get thinking!

• What you know about the topic – from lessons, reading.
• What you don’t know about the topic, but need to find out to answer the question.
• Possible responses or answers to the question, consider your own opinion and what the main point you want to argue is.
• Jot down any ideas you may have about your conclusion, as you will also need to link to these in your introduction.
• What reasons do you have to support your main argument or message? (e.g., why should your reader believe you?)
• Finally identify some questions you can use to guide your essay research.

3. Research

Once you have some solid ideas down, you can start your all-important research stage. Ideally, you need to find information that will help flesh out your essay, support your arguments and show off your knowledge and understanding.

• Start your research by going back through class notes, taking books out from the library and searching online for studies and articles from credible websites.
• During your research, it’s crucial to organise and group your findings into key points. For example: Which points are related? Which are counter-arguments? You should also decide what the overarching argument of your essay is going to be, based on the evidence you have gathered and analysed.
• Be sure to keep track of where you have obtained information from so you can reference quotes or statistics in your essay if you need to.
• Engage with what you are reading, ask questions and challenge points of view, as it will show in your essay if you don’t actually understand what you’re discussing.
• Finally, only note things that are relevant to your essay title. You don’t need to include everything about the topic and if you do this it will make planning much more difficult than it has to be.

Top Tip: Keep all your research in one place so it’s easier to refer back to during the planning and writing stage.

4. Make a Plan and Draft an Outline

The most important part of any essay- creating a plan and drafting a clear outline. Doing this will make sure your essay has a more coherent argument and also allows you to work out a logical structure and an end point for your argument before you start writing.

Before drafting your outline, decide on a logical order for your points. You could summarise each point on index cards or sticky notes and physically move them around until you have found the best flow- the key is the progression of your argument.

Keep in mind: How does each point link to the one before it and the one after? How will your paragraphs build your argument? Don’t forget to guide your reader through, communicating with them at every step.

Drafting Your Outline

Introduction: This should address the question, show why it’s interesting and how the essay will answer it. Develop an overall mission statement.

Main Body: Build your argument. Put your groups of ideas in a sequence to make a persuasive argument. Remember to stick to one main point in each paragraph.

• Think of paragraphs as mini-essays. Start with a topic sentence to introduce the main point of the paragraph; explain that point further; provide evidence for the point; interpret/analyse the evidence; then summarise the point and indicate how it links into your overall argument.
• Each paragraph should link to the next using transition words or phrases – such as ‘alternatively;’ ‘consequently;’ ‘as a result’; ‘furthermore…’
• The paragraphs should be placed in a logical and consistent order. Play around with them until you get the best flow.

Conclusion: Summarise your arguments and evidence, and show how they answer the original question.

5. Write Your Essay

Once you’ve finished your outline, you’re ready to start writing. Remember, don’t submit your first draft – it’s crucial that you proofread your essay, get others to read over it and read it aloud for spelling and grammar errors. Once you have some feedback from others and have highlighted some areas that need refining, you can start fine tuning your essay. Don’t be afraid to do this a few times until you are happy with your work!

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• Example of a great essay | Explanations, tips & tricks

Example of a Great Essay | Explanations, Tips & Tricks

Published on February 9, 2015 by Shane Bryson . Revised on July 23, 2023 by Shona McCombes.

This example guides you through the structure of an essay. It shows how to build an effective introduction , focused paragraphs , clear transitions between ideas, and a strong conclusion .

Each paragraph addresses a single central point, introduced by a topic sentence , and each point is directly related to the thesis statement .

As you read, hover over the highlighted parts to learn what they do and why they work.

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Other interesting articles, frequently asked questions about writing an essay, an appeal to the senses: the development of the braille system in nineteenth-century france.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Lack of access to reading and writing put blind people at a serious disadvantage in nineteenth-century society. Text was one of the primary methods through which people engaged with culture, communicated with others, and accessed information; without a well-developed reading system that did not rely on sight, blind people were excluded from social participation (Weygand, 2009). While disabled people in general suffered from discrimination, blindness was widely viewed as the worst disability, and it was commonly believed that blind people were incapable of pursuing a profession or improving themselves through culture (Weygand, 2009). This demonstrates the importance of reading and writing to social status at the time: without access to text, it was considered impossible to fully participate in society. Blind people were excluded from the sighted world, but also entirely dependent on sighted people for information and education.

In France, debates about how to deal with disability led to the adoption of different strategies over time. While people with temporary difficulties were able to access public welfare, the most common response to people with long-term disabilities, such as hearing or vision loss, was to group them together in institutions (Tombs, 1996). At first, a joint institute for the blind and deaf was created, and although the partnership was motivated more by financial considerations than by the well-being of the residents, the institute aimed to help people develop skills valuable to society (Weygand, 2009). Eventually blind institutions were separated from deaf institutions, and the focus shifted towards education of the blind, as was the case for the Royal Institute for Blind Youth, which Louis Braille attended (Jimenez et al, 2009). The growing acknowledgement of the uniqueness of different disabilities led to more targeted education strategies, fostering an environment in which the benefits of a specifically blind education could be more widely recognized.

Several different systems of tactile reading can be seen as forerunners to the method Louis Braille developed, but these systems were all developed based on the sighted system. The Royal Institute for Blind Youth in Paris taught the students to read embossed roman letters, a method created by the school’s founder, Valentin Hauy (Jimenez et al., 2009). Reading this way proved to be a rather arduous task, as the letters were difficult to distinguish by touch. The embossed letter method was based on the reading system of sighted people, with minimal adaptation for those with vision loss. As a result, this method did not gain significant success among blind students.

Louis Braille was bound to be influenced by his school’s founder, but the most influential pre-Braille tactile reading system was Charles Barbier’s night writing. A soldier in Napoleon’s army, Barbier developed a system in 1819 that used 12 dots with a five line musical staff (Kersten, 1997). His intention was to develop a system that would allow the military to communicate at night without the need for light (Herron, 2009). The code developed by Barbier was phonetic (Jimenez et al., 2009); in other words, the code was designed for sighted people and was based on the sounds of words, not on an actual alphabet. Barbier discovered that variants of raised dots within a square were the easiest method of reading by touch (Jimenez et al., 2009). This system proved effective for the transmission of short messages between military personnel, but the symbols were too large for the fingertip, greatly reducing the speed at which a message could be read (Herron, 2009). For this reason, it was unsuitable for daily use and was not widely adopted in the blind community.

Nevertheless, Barbier’s military dot system was more efficient than Hauy’s embossed letters, and it provided the framework within which Louis Braille developed his method. Barbier’s system, with its dashes and dots, could form over 4000 combinations (Jimenez et al., 2009). Compared to the 26 letters of the Latin alphabet, this was an absurdly high number. Braille kept the raised dot form, but developed a more manageable system that would reflect the sighted alphabet. He replaced Barbier’s dashes and dots with just six dots in a rectangular configuration (Jimenez et al., 2009). The result was that the blind population in France had a tactile reading system using dots (like Barbier’s) that was based on the structure of the sighted alphabet (like Hauy’s); crucially, this system was the first developed specifically for the purposes of the blind.

While the Braille system gained immediate popularity with the blind students at the Institute in Paris, it had to gain acceptance among the sighted before its adoption throughout France. This support was necessary because sighted teachers and leaders had ultimate control over the propagation of Braille resources. Many of the teachers at the Royal Institute for Blind Youth resisted learning Braille’s system because they found the tactile method of reading difficult to learn (Bullock & Galst, 2009). This resistance was symptomatic of the prevalent attitude that the blind population had to adapt to the sighted world rather than develop their own tools and methods. Over time, however, with the increasing impetus to make social contribution possible for all, teachers began to appreciate the usefulness of Braille’s system (Bullock & Galst, 2009), realizing that access to reading could help improve the productivity and integration of people with vision loss. It took approximately 30 years, but the French government eventually approved the Braille system, and it was established throughout the country (Bullock & Galst, 2009).

Although Blind people remained marginalized throughout the nineteenth century, the Braille system granted them growing opportunities for social participation. Most obviously, Braille allowed people with vision loss to read the same alphabet used by sighted people (Bullock & Galst, 2009), allowing them to participate in certain cultural experiences previously unavailable to them. Written works, such as books and poetry, had previously been inaccessible to the blind population without the aid of a reader, limiting their autonomy. As books began to be distributed in Braille, this barrier was reduced, enabling people with vision loss to access information autonomously. The closing of the gap between the abilities of blind and the sighted contributed to a gradual shift in blind people’s status, lessening the cultural perception of the blind as essentially different and facilitating greater social integration.

The Braille system also had important cultural effects beyond the sphere of written culture. Its invention later led to the development of a music notation system for the blind, although Louis Braille did not develop this system himself (Jimenez, et al., 2009). This development helped remove a cultural obstacle that had been introduced by the popularization of written musical notation in the early 1500s. While music had previously been an arena in which the blind could participate on equal footing, the transition from memory-based performance to notation-based performance meant that blind musicians were no longer able to compete with sighted musicians (Kersten, 1997). As a result, a tactile musical notation system became necessary for professional equality between blind and sighted musicians (Kersten, 1997).

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

Bullock, J. D., & Galst, J. M. (2009). The Story of Louis Braille. Archives of Ophthalmology , 127(11), 1532. https://​doi.org/10.1001/​archophthalmol.2009.286.

Herron, M. (2009, May 6). Blind visionary. Retrieved from https://​eandt.theiet.org/​content/​articles/2009/05/​blind-visionary/.

Jiménez, J., Olea, J., Torres, J., Alonso, I., Harder, D., & Fischer, K. (2009). Biography of Louis Braille and Invention of the Braille Alphabet. Survey of Ophthalmology , 54(1), 142–149. https://​doi.org/10.1016/​j.survophthal.2008.10.006.

Kersten, F.G. (1997). The history and development of Braille music methodology. The Bulletin of Historical Research in Music Education , 18(2). Retrieved from https://​www.jstor.org/​stable/40214926.

Mellor, C.M. (2006). Louis Braille: A touch of genius . Boston: National Braille Press.

Tombs, R. (1996). France: 1814-1914 . London: Pearson Education Ltd.

Weygand, Z. (2009). The blind in French society from the Middle Ages to the century of Louis Braille . Stanford: Stanford University Press.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Bryson, S. (2023, July 23). Example of a Great Essay | Explanations, Tips & Tricks. Scribbr. Retrieved April 18, 2024, from https://www.scribbr.com/academic-essay/example-essay-structure/

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What Is a Marketing Plan and Why Is It Essential for Business Success

Putting together a solid marketing plan is crucial for any business – it's like drawing up a game plan before a big match. It helps you determine your customers, what they want, and how to reach them effectively. Whether launching a new product, expanding your business, or aiming to boost your brand, a solid plan gives you a clear path. It involves researching your market, checking out your competition, creating creative ways to promote your offerings, and setting goals to track your progress. 

In this article, we'll break down the steps you need to take to create a winning marketing plan for college to help you stand out and succeed in today's competitive business world. At the end of the article, you can find a good marketing plan example for your inspiration and a source of practical know-how.

Definition of What Is a Marketing Plan

A marketing plan is a strategic blueprint that outlines a company's marketing objectives and the specific actions needed to achieve them within a defined timeframe. It serves as a roadmap for businesses to identify their target audience, understand market dynamics, and allocate resources effectively to maximize their marketing efforts. 

Typically, a marketing plan includes an analysis of the current market situation, the establishment of clear objectives, the identification of target markets, the development of marketing strategies and tactics, the allocation of budgets, and methods for measuring success. By providing a structured approach to marketing activities, a well-crafted plan helps businesses stay focused, aligned, and competitive in their industry while driving sustainable growth and profitability. If you’re struggling with this assignment during your MBA course, you can easily say, ‘ write my essay for me ,’ and our experts will handle it shortly.

How to Write a Winning Marketing Plan?

With expert writers on your team, the chances of success increase dramatically!

What Is the Purpose of a Marketing Plan

The purpose of a marketing plan is multifaceted, serving as a crucial tool to guide businesses in achieving their marketing objectives effectively. Firstly, writing a marketing plan provides clarity by outlining specific goals, target audiences, and strategies, aligning the entire organization towards a common vision. Secondly, it serves as a roadmap, providing a structured framework for decision-making and resource allocation, ensuring that marketing efforts are focused and efficient. 

Additionally, it facilitates coordination and communication across different departments, promoting synergy and coherence in marketing activities. Furthermore, it enables businesses to anticipate and adapt to market changes by incorporating mechanisms for monitoring performance and adjusting strategies accordingly. 

Ultimately, the overarching goal is to drive business growth, enhance brand visibility, and generate sustainable competitive advantage in the marketplace. If things don’t work out at the moment with such an assignment, use our business essay writing service to streamline the process. 

Difference Between Marketing vs. Business Plan

The primary difference between marketing and business plans lies in their focus and scope. What is a business plan? It is a comprehensive document that outlines a business's overall objectives, strategies, and operational details. It encompasses various aspects such as organizational structure, financial projections, target market analysis, product or service offerings, and competitive analysis. 

In contrast, a marketing plan is a subset of the business plan that specifically focuses on the marketing strategies, tactics, and activities required to achieve the business's marketing objectives. While a business plan provides a holistic view of the entire business, including marketing, operations, finance, and management, a plan delves deeper into the specific marketing strategies, target audience segmentation, promotional tactics, and metrics for measuring marketing effectiveness. 

Essentially, the business plan serves as the overarching blueprint for the entire business, while the marketing plan zooms in on the marketing aspect within that broader framework. To improve your academic writing skills, consult our guide on the most effective business essay format . 

Difference Between Marketing Strategy vs. Marketing Plan

The main distinction between a marketing strategy and a marketing plan lies in their scope, focus, and level of detail. What is a marketing strategy? It is a high-level approach that outlines the overall direction and objectives for achieving a company's marketing goals. It involves identifying target markets, positioning the brand, and establishing a competitive advantage. Essentially, the marketing strategy sets the overarching framework for all marketing activities. 

On the other hand, a marketing plan is a detailed roadmap that operationalizes the marketing strategy. It delineates specific tactics, timelines, budgets, and metrics for implementation. A marketing plan breaks down the strategic goals into actionable steps, such as product development, pricing strategies, distribution channels, promotional campaigns, and communication channels. In summary, while a marketing strategy defines the "what" and "why" of marketing efforts, a plan outlines the "how," providing a tactical blueprint for executing the strategy effectively.

Types of Marketing Plans

Overall, a marketing plan can be of several types, while the choice depends on your specific goals and current purposes. Let’s analyze each type in detail:

Digital Marketing Plan

As the world of commerce has gone digital-first, businesses must harness the power of online platforms to reach their target audience effectively. A digital marketing plan uses various digital channels such as social media, search engines, email marketing, and content marketing to promote products or services, engage with customers, and drive conversions. 

It includes a marketing strategy for creating compelling digital content, optimizing websites for search engine visibility, running targeted advertising campaigns, and measuring performance through analytics tools. By embracing digital marketing tactics, businesses can enhance their online presence, build brand awareness, and generate leads cost-effectively, catering to the evolving preferences of modern consumers who increasingly rely on digital channels for information and purchasing decisions. By the way, if you’re really into digital advertising, check out this list of the best marketing books !

Content Marketing Plan

Content marketing involves creating and distributing valuable, relevant content to attract and engage a specific target audience. A content marketing plan outlines the strategy for developing and disseminating various types of content, such as blog posts, articles, videos, infographics, and podcasts, across different channels and platforms. It involves conducting audience research to understand their needs and interests, identifying relevant topics and themes, creating high-quality content, and distributing it through appropriate channels to maximize reach and engagement. 

A content marketing plan includes mechanisms for measuring the effectiveness of content, such as website traffic, social shares, and conversion rates, allowing businesses to refine their content strategy based on data-driven insights. By consistently delivering valuable content that resonates with their audience, businesses can establish thought leadership, build trust, and drive customer acquisition and retention.

Social Media Marketing Plan

Social media has become ubiquitous in people's daily lives, making it an indispensable platform for businesses to connect with their target audience, build brand visibility, and foster relationships. A social media marketing plan delineates the strategies and tactics for leveraging various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to achieve marketing objectives. It involves defining target audience demographics and preferences, creating a content calendar with engaging posts, implementing paid advertising campaigns, and actively engaging with followers through comments, messages, and live sessions. 

A good marketing plan for social media incorporates performance metrics such as reach, engagement, and conversions to evaluate the effectiveness of social media efforts and make data-driven optimizations. By harnessing the power of social media, businesses can humanize their brand, drive brand loyalty, and cultivate a community of loyal advocates who amplify their message and support their business goals.

Product Launch Marketing Plan

Launching a new product or service into the market requires careful planning and execution to ensure a successful introduction and adoption by customers. A product launch marketing plan outlines the strategies and tactics for generating excitement, building anticipation, and driving sales around the new offering. It involves conducting market research to identify target customer segments and their needs, developing compelling messaging and positioning highlighting the product's unique value proposition, and creating a multi-channel marketing campaign to reach and engage the target audience. 

In addition, a product launch marketing plan includes media outreach, influencer partnerships, event marketing, and customer education to generate buzz and drive awareness. By orchestrating a coordinated marketing effort leading up to and following the product launch, businesses can maximize visibility, generate momentum, and ultimately achieve a successful market entry that lays the foundation for long-term success.

Brand Awareness Marketing Plan

Building brand awareness is essential for establishing a strong presence in the market and differentiating oneself from competitors. A brand awareness marketing plan outlines the strategies and tactics for increasing the brand's visibility, recognition, and recall among the target audience. It involves defining brand identity elements such as logos, colors, typography, and messaging that resonate with the brand's values and personality. Additionally, a brand awareness plan includes sponsorships, partnerships, public relations, and community engagement to raise awareness and generate positive associations with the brand. 

Moreover, leveraging digital channels such as social media, content marketing, and influencer collaborations can amplify brand reach and engagement with relevant audiences. By consistently reinforcing the brand message across various touchpoints and channels, businesses can foster familiarity, trust, and loyalty among consumers, driving brand preference and ultimately influencing purchase decisions.

Customer Retention Marketing Plan

While acquiring new customers is important for business growth, retaining existing customers is equally crucial for long-term success and profitability. A customer retention plan focuses on strategies and tactics for nurturing relationships with existing customers, increasing their loyalty, and encouraging repeat purchases. It involves implementing personalized communication strategies such as email marketing, loyalty programs, and customer feedback mechanisms to stay connected with customers and address their needs and concerns. 

Additionally, customer retention marketing plans include exclusive offers, special discounts, and VIP perks to incentivize repeat purchases and reward loyalty. Moreover, leveraging data analytics and customer segmentation techniques can help businesses identify valuable customers and tailor retention strategies based on their preferences and behaviors. By prioritizing customer satisfaction and loyalty, businesses can maximize lifetime customer value, reduce churn, and create advocates who continue to support the brand and refer new customers, fueling sustainable growth and success.

How to Write a Marketing Plan

Creating a marketing plan might feel like diving into uncharted waters for many businesses. It's exciting, but it can also be overwhelming. In this section, we've gathered some practical marketing plan tips to help you grasp the process’s ins and outs smoothly. 

Set Clear Objectives

Begin by defining your marketing objectives. What do you want to achieve with your marketing efforts? Whether it's increasing brand awareness, driving sales, or expanding into new markets, having clear and specific goals will guide your strategy and keep your team focused.

When setting your marketing objectives, make sure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This ensures your goals are realistic and actionable, providing a clear direction for your marketing efforts.

Study Your Audience

Understanding your target audience is crucial for crafting effective marketing messages and choosing the right channels to reach them. Conduct thorough market research to identify your ideal customer demographics, preferences, and pain points. This will help tailor your marketing efforts to resonate with their needs and interests.

Beyond demographic data, delve deeper into psychographic factors such as values, beliefs, and lifestyle choices. This deeper understanding will help you create more targeted and impactful marketing messages that resonate with your audience personally.

Analyze the Market and Competition

The next step in learning how to create a marketing plan is to assess the competitive landscape to identify opportunities and challenges. Analyze market trends, industry benchmarks, and competitors' strategies to gain insights that will inform your approach and help you differentiate your brand.

Look beyond direct competitors to identify emerging trends and potential disruptors in your industry. You can capitalize on opportunities and mitigate threats before they impact your business by staying ahead of the curve.

Develop Your Unique Value Proposition (UVP)

Define what sets your product or service apart from the competition. Your unique value proposition should communicate the benefits you offer customers and why they should choose you over alternatives.

When writing a parking plan, highlight the benefits and outcomes your product or service delivers to customers. Emphasize how you solve their problems or fulfill their needs in a way competitors cannot replicate.

Choose Your Marketing Channels

Select the most appropriate marketing channels to reach your target audience based on their preferences and behavior. Whether it's social media, email marketing, content marketing, or traditional advertising, each channel has strengths and limitations, so choose wisely.

To fully comprehend how to write a marketing plan, don't spread yourself too thin by trying to be everywhere at once. Instead, focus on key channels where your target audience is most active and engaged. This allows you to allocate your resources more effectively and maximize your impact.

Create a Marketing Strategy

Develop a comprehensive marketing strategy that outlines how you will achieve your objectives using the chosen channels and tactics. This may include defining messaging, setting budgets, planning campaigns, and establishing key performance indicators (KPIs) to measure success.

Take a holistic approach to your marketing strategy by integrating online and offline tactics. For example, creating marketing plans for social media advertising can combine traditional methods like direct mail to create a cohesive and multi-dimensional campaign.

Implement Your Plan

Put your marketing plan into action by executing your strategies and tactics according to the established timeline and budget. Ensure all team members are aligned and aware of their roles and responsibilities to ensure smooth execution.

Effective implementation requires clear communication, collaboration, and accountability among team members. Regular check-ins and progress updates ensure everyone stays on track and can address any challenges or roadblocks as they arise.

Measure and Adjust

Monitor the performance of your marketing efforts using relevant metrics and analytics tools. Evaluate the effectiveness of each campaign and channel against your objectives and KPIs. Based on the results, make necessary adjustments to optimize your marketing plan for better outcomes in the future. Remember, it is not set in stone; it should evolve and adapt to changing market conditions and customer needs.

Look beyond vanity metrics like website traffic or social media followers and focus on metrics directly tied to your business objectives, such as lead generation, conversion rates, and customer lifetime value. Use this data to identify what's working well and needs improvement, then adjust your strategy for continuous optimization and success. Is the workload too heavy to ensure it all by yourself? Let a seasoned economics essay writer share the burden with you!

Marketing Plan Examples

In this section, we’d like to offer you two examples of marketing plans to provide real-world insights into how theoretical concepts are applied in practice, helping bridge the gap between academic learning and practical implementation. By studying successful marketing plans from various industries, you can gain valuable knowledge about different strategies, tactics, and best practices, enabling you to develop unique strategic thinking and problem-solving skills.

Learning how to write a marketing plan is invaluable for students as it equips them with essential skills and knowledge applicable across various industries and roles. It deepens your understanding of marketing principles and cultivates critical thinking, problem-solving, and strategic planning abilities. 

Moreover, the practical experience gained from creating marketing plans provides students with a competitive edge in the job market, enabling them to demonstrate their proficiency in developing actionable strategies to achieve business objectives. By honing their planning skills, students prepare themselves for success in their future careers and contribute to driving innovation and growth in the dynamic and ever-evolving marketing field. Whenever you need assistance with such tasks, feel free to ask an MBA essay writer to give you a hand.

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J.D. Vance: The Math on Ukraine Doesn’t Add Up

By J. D. Vance

Mr. Vance, a Republican, is the junior senator from Ohio.

President Biden wants the world to believe that the biggest obstacle facing Ukraine is Republicans and our lack of commitment to the global community. This is wrong.

Ukraine’s challenge is not the G.O.P.; it’s math. Ukraine needs more soldiers than it can field, even with draconian conscription policies. And it needs more matériel than the United States can provide. This reality must inform any future Ukraine policy, from further congressional aid to the diplomatic course set by the president.

The Biden administration has applied increasing pressure on Republicans to pass a supplemental aid package of more than $60 billion to Ukraine. I voted against this package in the Senate and remain opposed to virtually any proposal for the United States to continue funding this war. Mr. Biden has failed to articulate even basic facts about what Ukraine needs and how this aid will change the reality on the ground.

The most fundamental question: How much does Ukraine need and how much can we actually provide? Mr. Biden suggests that a $60 billion supplemental means the difference between victory and defeat in a major war between Russia and Ukraine. That is also wrong. This $60 billion is a fraction of what it would take to turn the tide in Ukraine’s favor. But this is not just a matter of dollars. Fundamentally, we lack the capacity to manufacture the amount of weapons Ukraine needs us to supply to win the war.

Consider our ability to produce 155-millimeter artillery shells. Last year, Ukraine’s defense minister estimated that the country’s base-line requirement for these shells was over four million per year but that it could fire up to seven million if that many were available. Since the start of the conflict, the United States has gone to great lengths to ramp up production of 155-millimeter shells. We’ve roughly doubled our capacity and can now produce 360,000 per year — less than a tenth of what Ukraine says it needs. The administration’s goal is to get this to 1.2 million — 30 percent of what’s needed — by the end of 2025. This would cost the American taxpayers dearly while yielding an unpleasantly familiar result: failure abroad.

Just this week, the top American military commander in Europe argued that absent further security assistance, Russia could soon have a 10-to-1 artillery advantage over Ukraine. What didn’t gather as many headlines is that Russia’s current advantage is at least 5 to 1, even after all the money we have poured into the conflict. Neither of these ratios plausibly leads to Ukrainian victory.

Proponents of American aid to Ukraine have argued that our approach has been a boon to our own economy, creating jobs here in the factories that manufacture weapons. But our national security interests can be — and often are — separate from our economic interests. The notion that we should prolong a bloody and gruesome war because it’s been good for American business is grotesque. We can and should rebuild our industrial base without shipping its products to a foreign conflict.

The story is the same when we look at other munitions. Take the Patriot missile system — our premier air defense weapon. It’s of such importance in this war that Ukraine’s foreign minister has specifically demanded them. That’s because in March alone, Russia reportedly launched over 3,000 guided aerial bombs, 600 drones and 400 missiles at Ukraine. To fend off these attacks, the Ukrainian president, Volodymyr Zelensky, and others have indicated they need thousands of Patriot interceptors per year. The problem is this: The United States only manufactures 550 per year. If we pass the supplemental aid package currently being considered in Congress, we could potentially increase annual production to 650, but that’s still less than a third of what Ukraine requires.

These weapons are not only needed by Ukraine. If China were to set its sights on Taiwan, the Patriot missile system would be critical to its defense. In fact, the United States has promised to send Taiwan nearly $900 million worth of Patriot missiles, but delivery of those weapons and other essential resources has been severely delayed, partly because of shortages caused by the war in Ukraine.

If that sounds bad, Ukraine’s manpower situation is even worse. Here are the basics: Russia has nearly four times the population of Ukraine. Ukraine needs upward of half a million new recruits, but hundreds of thousands of fighting-age men have already fled the country. The average Ukrainian soldier is roughly 43 years old , and many soldiers have already served two years at the front with few, if any, opportunities to stop fighting. After two years of conflict, there are some villages with almost no men left. The Ukrainian military has resorted to coercing men into service, and women have staged protests to demand the return of their husbands and fathers after long years of service at the front. This newspaper reported one instance in which the Ukrainian military attempted to conscript a man with a diagnosed mental disability.

Many in Washington seem to think that hundreds of thousands of young Ukrainians have gone to war with a song in their heart and are happy to label any thought to the contrary Russian propaganda. But major newspapers on both sides of the Atlantic are reporting that the situation on the ground in Ukraine is grim.

These basic mathematical realities were true, but contestable, at the outset of the war. They were obvious and incontestable a year ago, when American leadership worked closely with Mr. Zelensky to undertake a disastrous counteroffensive. The bad news is that accepting brute reality would have been most useful last spring, before the Ukrainians launched that extremely costly and unsuccessful military campaign. The good news is that even now, a defensive strategy can work. Digging in with old-fashioned ditches, cement and land mines are what enabled Russia to weather Ukraine’s 2023 counteroffensive. Our allies in Europe could better support such a strategy, as well. While some European countries have provided considerable resources, the burden of military support has thus far fallen heaviest on the United States.

By committing to a defensive strategy, Ukraine can preserve its precious military manpower, stop the bleeding and provide time for negotiations to commence. But this would require both the American and Ukrainian leadership to accept that Mr. Zelensky’s stated goal for the war — a return to 1991 boundaries — is fantastical.

The White House has said time and again that it can’t negotiate with President Vladimir Putin of Russia. This is absurd. The Biden administration has no viable plan for the Ukrainians to win this war. The sooner Americans confront this truth, the sooner we can fix this mess and broker for peace.

J.D. Vance ( @JDVance1 ), a Republican, is the junior senator from Ohio.

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