example opening application letter

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Published: April 17, 2024

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.

My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't.

It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.

If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. I’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.

General Cover Letter

An general cover letter, sometimes called an application letter, is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.

Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on your industry and the job you're applying for.

49% of recruiters say sending a cover letter along with your resume boosts your chance of landing the role.

If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

How to Write a General Cover Letter

Job searching can be tedious and timely, so you may find yourself applying for dozens of jobs in the process.

To make this process simpler, I find that having a general cover letter that you can easily tweak to fit different job openings is a game changer. 

Here's how to write a general cover letter so that you don't to keep writing a new one from scratch with every application. 

1. Write Your Heading 

Your heading should always include your name and contact information. For years, it was also common to include your physical address and that of the recipient, but nowadays, it may not always be necessary. 

"I used to always include my physical address and that of my employer, but I stopped after realizing it takes up so much room and just feels archaic," says HubSpot blogger Erica Santiago.

She says, "I've never gotten any mail sent to my home from prospective jobs, and I've never had to mail my application. So, I just include my city and state in my heading, especially if the job posting explicitly states the company wants some based in a specific region." 

So, should you include the company's address in your cover letter?

"This is probably odd, but I always include the company's address because I like to think it shows I did my research," Santiago says. "I've sent probably over 100 cover letters in my life, and I eventually found myself at HubSpot, so I have to be doing something right (laughs)." 

If you think physical addresses are taking up too much space in your cover letter, then consider omitting them. I'll touch on contact information again later. 

2. Greet the recipient 

Avoid "To whom it may concern" if possible. I find that greeting the recipient that way gives the impression that you didn't take the time to research who you should be addressing. 

Instead, try to look up the name of the hiring manager or recruiter. Doing so shows attention to detail and care—qualities employers love to see. 

If you can't find a name, "Dear Hiring Manager" is fine. 

3. Introduce yourself and explain your intentions.

State early on who you are, what position you are applying for, and why. Often, businesses may be hiring for multiple roles, so you want to ensure whoever is reading your cover letter knows exactly why you're reaching out. 

4. Highlight your qualifications, skills, and passion for the job.

This is where things get a little tricky. Your attached resume will also include skills and qualifications, so you may think you just need to regurgitate what's in your resume, right? Wrong. 

Obviously, some information may overlap, but your cover letter is a chance to go into more detail than you could on your resume.

For example, Let's say a potential employer is looking for a self-starter and results-driven person.

This is a great opportunity to mention when you took it upon yourself to spearhead a project that generated more revenue for your previous or current company. 

Connect your skills and qualifications to your unique accomplishments. 

Finally, show that you are passionate about the opportunity. 

"I once had an interview with a pet insurance company," Santiago says. "I worked into the cover letter my love for my two cats, how pet insurance grants me peace of mind, and how I want to help give that same peace of mind to others via the job position."

She explains, "Cover letters are a chance to show your personality, your sense of humor, your motivations, and your passions. All these things can make you stand out from other other applicants."

5. Leave space for customization. 

Your general cover letter should be designed so that you can easily update it to appeal to whatever opportunity you're applying to.

So, leave a blank space for the hiring manager or company's name, and format it so you can add or remove skills and qualifications as needed.

6. End with a  "thank you" and mention how to contact you.

Santiago says she always includes a variation of the following sentence at the end of her cover letters:

"I would love to discuss this opportunity more via an interview. I can be reached via email, LinkedIn, and phone at XXX-XXX-XXXX."

She explains, "I always hyperlink my email and LinkedIn profiles, along with having them spelled out somewhere in the heading."

General Cover Letter Example

Notice the company's address is included but not the applicants and that there are blank spaces for the writer to change information such as the recipient, positions, and skills. 

My only critique of this example is that it could use more personality and a punchier hook (more on hooks later).

What to Include in a Cover Letter

So, what should you include? I covered a bit of this already, but I want to dive a little deeper.

Don't worry, I'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.

Fill out this form to access your templates.

1. contact information.

Cover letters shouldn't just carry your contact information but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.

As I said earlier, home addresses aren't always required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.

Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer.

Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.

2. A Personal Address Line

For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.

Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them.

Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.

A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique?

What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?

4. Why You're Qualified

Again, today's best applications describe why this experience qualifies the applicant for the job they're applying for.

For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.

5. General Knowledge of the Business

Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside.

Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.

So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?

Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.

 Cover Letter Example

Image Source

The example above illustrates how to write a marketing cover letter using the elements I listed.

Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.

Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.

By combining all the elements to a cover letter, this is a great example to use for inspiration.

Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application

Template 1: basic.

The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.

The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above.

Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2. Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online.

If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality.

If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3. Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company.

This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter.

Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4. Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience?

Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team.

Use this paragraph to show you're genuinely excited and interested in the position.

5. Third Paragraph: Why the Company Is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you.

"A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company?

Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6. Strong Closer and Signature

Don't get lazy in the final few sentences of your cover letter — it's important to finish strong.

Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address.

At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

Template 2: Data-Driven Marketing Cover Letter

Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers.

But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.

The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.

Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..."

This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.

Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received."

For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:

• When you know the name of the hiring manager.
• When you know something about what the job requires.
• When you've been referred to the job personally.

Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself.

It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.

Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals.

We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).

As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that.

But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.

Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.

As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.

Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.

As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...

Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.

As you personalize this letter with your own experience, make note of the social networks and industry software included in this template.

You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.

You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.

Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.

Notice how the writer includes references to important marketing metrics and terminology.

If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article.

Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.

As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.

Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.

LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event.

For those occurrences, you have the follow-up cover letter template above.

This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair.

As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.

Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office.

This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.

Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo.

Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.

Template 10: Data Scientist Cover Letter

This is our second template from Princeton University. While this is focused on a data scientist role, it is an excellent template to use for students applying to jobs prior to graduation.

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.

Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.

The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry.

Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.

No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager.

Like I said, "to whom it may concern" is pretty outdated, anyway.

Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.

When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships.

Additionally, it's important to mention why you want to work at the company you're applying to.

No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.

You can download it here (it comes with four other cover letter templates , too).

Template 13: Healthcare Cover Letter

The cover letter, created by The Balance Careers, cuts down on repetition by following the "I have" statement with six bullet points that highlight the applicant's strengths, including "I have ... practical knowledge of creating and implementing care plans" and "I have ... a proven track record of compassionate, effective care".

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.

Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely.

Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.

For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.

For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.

Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously:

"For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."

You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").

Write a Winning Cover Letter

Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it.

Tap into the incredible potential of AI tools, such as the HubSpot paragraph rewriter , to infuse each paragraph with a flawless touch of excellence. Or, ask a friend or family member to read it over and give you feedback.

If the recruiter does end up reading it, you'll be thankful you did.

Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

Don't forget to share this post!

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How to Start a Cover Letter - 4 Tips for the Perfect Opening

Here you are, looking at a blank document that’s supposed to be your cover letter.

You have a general idea of what your cover letter is supposed to be about, but you’re having trouble writing those first few sentences.

We get you! Whether you’re writing your resume, an article, research paper, or a cover letter, getting started is sometimes the hardest part.

Lucky for you, though, there is a very straightforward way to get started with your cover letter, and in this article, we’re going to teach you how to do that!

Read on to learn how to effectively get started with your cover letter! 

• What should your cover letter opening contain
• What to include in your contact information
• How to start a cover letter greeting
• How to write an attention-grabbing opening paragraph
• 6 Examples of how to start your cover letter

What Should Your Cover Letter Opening Contain

To successfully get started with writing your cover letter, you should include these 3 main elements:

• The header with contact information. Includes your & the recipient’s contact information.
• The greeting to the manager. This is where you address the cover letter by greeting the hiring manager, department, or company.
• An attention-grabbing opening paragraph. The opening paragraph of your cover letter is your chance to grab the recruiters’ attention and get them to read the rest of your cover letter.

Below, we’ll teach you how to do each of them in the right way.

If you’re applying for an entry-level job and wondering what’s the best way to write your cover letter, head over to our article on entry-level cover letters . 

What to Include in Your Contact Information 

As we mentioned, the first thing to add to your cover letter opening is your contact information. 

The header’s essential information include the following: 

• Full name and professional title (if applicable)
• Phone number
• Email (a professional email, that is)

In some cases, you can also add the following: 

• Social media profiles. By this, we mean profiles that are relevant to the position. This includes websites like LinkedIn , GitHub (for developers), or Medium (for writers).
• Personal website. If you have a personal website you’ve created for your industry (i.e. you’re a writer with a blog), then make sure to include the link to your website on your cover letter.

After you’ve added your information, you should add the date and continue with the recipient’s name and address. So:

• Manager’s name
• Manager’s job title
• Company’s name
• Company’s street address

Once you’ve done this, here’s what your cover letter will look like:

And just like the essential DOs, there are also some things you should NOT include in your cover letter header: 

• Unprofessional email. It’s going to be difficult for a hiring manager to take you seriously if your email address is something you coined when you were still a teenager (i.e. [email protected] ). 

How to Start a Cover Letter Greeting

After you’ve properly listed your contact information, it’s time to start writing your cover letter. 

The first thing this includes is addressing the cover letter to the hiring manager. 

Yeap, that’s right! And by greeting the hiring manager, department, or company, we don’t mean using the old-fashioned “Dear Sir/Madam,” or “To whom it may concern.”

Instead, you want to show your future employer that you’ve done your fair share of research about the job/company and that you’re not just using one cover letter template to apply for ten jobs. After all, one of the most common mistakes job seekers do (84% of them!) is not finding the hiring manager’s name and personalizing the application.

So, make sure to address the hiring manager that’s going to review your manager directly. 

Now, there are a few ways you can do that. 

The simplest - and most obvious - option is to look up the head of the department you’re applying to on LinkedIn. 

Let’s assume that you’re applying as a Communications Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Officer. 

After a quick LinkedIn lookup, you can probably find out who that person is (that’s me!). 

And just like that, you have your hiring manager! Piece of cake!

Not a fan of LinkedIn? You can also check the company’s website and look for the “Team” or " About Us " page.

If none of these work, consider using one of the following greetings when you’re addressing the hiring manager: 

• Dear [Department] Hiring Manager,
• Dear Hiring Manager, 
• Dear [Department] Team,
• Dear Director of [Department],
• Dear [Company Name] Hiring Team

How you conclude your cover letter is just as important as how you start it. To learn how to ace yours, head over to our guide on how to end a cover letter . 

How to Write an Attention-Grabbing Opening Paragraph

The last, but the most important, part of your cover letter opening is your opening paragraph. 

You want your opening paragraph to be engaging and attention-grabbing to ensure that the hiring manager will continue reading the cover letter.

After all, recruiters receive hundreds of applications daily. Obviously, they can’t spend all their working hours reading cover letters, so, instead, they simply skim your cover letter in a handful of seconds, and if it catches their attention, they re-read it more thoroughly.

And the part of the cover letter that helps catch their attention is usually the opening paragraph! 

Compare these 2 cover letter openers and judge for yourself which one you’d rather read:

Dear Mr. Brown,

My name is Anna and I’d like to help your company exceed its sales target as a Sales Manager. My 5-year experience as a Sales Representative at XYZ Inc. has given me substantial skills in sales. During my last year working there, we beat KPIs by around 50%. I believe that my strong track record in sales makes me the perfect candidate for the position. 

Hello, my name is Mary and I am interested in working as a Sales Manager for your company. I have 6 years of experience working as a Sales Manager for Company X, so I think I’m a good fit for the position. 

While there’s nothing inherently wrong with the first example, it’s not all that imaginative. Chances are, every other applicant is going to use a similar opening statement.

The second example, on the other hand, is more customized and personal, helping the recruiter understand why Anna is a good candidate for the role.

In this section we’ll give you all the tips & tricks you need to ace your cover letter introduction:

Tip #1. Show Passion and Commitment

Showing the hiring manager that you’re passionate about the job will instantly boost your chances of getting hired. It’s not a secret that committed employees are more engaged and, therefore, more productive.

After all, research shows that engaged employees are 17% more productive than their peers.  

So, it’s only logical that the hiring manager will greatly appreciate a candidate who shows commitment and enthusiasm. 

As such, these are both qualities that you want to showcase right from the start of your cover letter. Here’s an example of how you can do that:

I have been immersed with human rights since I specialized in Conflict Resolution and started working with Amnesty International. During my 5 years of experience in the field, however, I haven’t seen any organization do the work that you’ve accomplished with human rights. Your dedication makes me want to work for your organization and put my skills to use for the work you do. 

Tip #2. Mention a Mutual Contact (if Applicable)

If someone referred you to the position, the opening paragraph of your cover letter is a great place to mention that. 

Referrals are key to securing an interview, but at the same time they’re not something you can mention on your resume, so take the opportunity to let the recruiter know at the start of your cover letter. 

The idea is that if someone the hiring manager knows recommended you for the position, your skills and qualifications immediately become more credible.

I was excited to learn about this job opportunity from John Doe, who has worked at your firm for five years. John and I worked on an architectural project together for over one year and he thought I’d be a good fit for the role at Company X. 

Tip #3. Prove You Have Researched The Company 

A generic cover letter will not give you many points in the eyes of your potential employers. 

The recruiter reading your cover letter wants to know that you’re excited to be applying for that particular company , and you’re not just applying to dozens of jobs randomly, hoping that one will stick. 

As such, it’s very important to do some research about the company you’re applying for, and in the cover letter, mention why you’re a good culture fit. 

I have always admired the work that your organization does with vulnerable communities. I have always been passionate about social justice and I think the mechanisms you have in place to empower those in need are really making an impact. I believe my previous experience as a social worker could bring value to your mission.

Tip #4. Lead With An Achievement

There’s no better way to grab attention than to lead with an achievement. It immediately gives you credibility and makes the hiring manager curious to read more about you. 

To make sure your achievements stand out, though, do this:

• Whenever possible, make your achievements as quantifiable as possible. “Improved sales by 20% in 2 months” is more impressive than “improve sales.”
• Show how your past achievement is relevant or can add value to your current position. 

As a Public Relations representative for Company XYZ, I worked with the press to improve its reputation and public image. This translated into a 40% increase in customer satisfaction and better public reception of the company’s values and identity. I am eager to yield the same results as the Head of Communications in your organization. 

Tip #5. Start With a Powerful Belief

A short and impactful belief statement that represents your work ethic and professional values is another great way to attract the recruiter’s attention. Obviously, you get bonus points if said belief statement aligns with the company’s goals and objectives. 

However, don’t just copy-paste the company’s mission statement to make a good impression. Rather, use your own words and beliefs to sound more genuine and original.

As a teacher, I believe every child should have access to quality education early on. This is the only way to ensure future generations’ equity and the best chance we have at improving our society. I admire your institution’s commitment to enabling quality education in the most remote areas of our country and I’d be honored to contribute to those efforts by becoming a teacher here. 

Tip #6. Be Direct  

Oftentimes, beating around the bush gets you nowhere. So, a great strategy to follow when you start writing your cover letter is to just be direct about the position you’re applying for and the reasons you believe make you the perfect fit for the job. 

There’s another upside to this. Recruiters receive hundreds of applications daily - sometimes, even for different positions within the same department - so it helps them to know what position you’re applying for early on, as well as what exact qualifications make you the perfect fit for the job. 

I’d like to officially apply for the marketing manager position at Company X. Over the past 7 years, I’ve worked with 6 clients, helping them drive more than $2,000,000 worth of sales. I am confident that my marketing skills and proven sales results make me a perfect match for the position. 

Match your cover letter with your resume to make a better impression on the recruiter and reinforce your personal brand !

Key Takeaways 

And that’s a wrap! 

Hopefully, you’re now more confident about how you can start your cover letter!

Now, let’s do a small recap of the most important points we covered in the article:

• Your cover letter opening should contain a header with contact information, a greeting to the hiring manager, and an attention-grabbing opening paragraph.
• Your header should include your contact information, such as your name, phone number, and professional email, the date, as well as the contact information of the recipient.
• You should try to find the hiring manager’s full name in order to greet them. If you can’t find their name or title anywhere, then you should greet them using Dear Hiring Manager , Dear [Department] Team , or something similar.
• The opening paragraph of your cover letter should grab the hiring manager’s attention and make them want to read your cover letter. Some tips to write an attention-grabbing opening paragraph include being direct, starting with a strong belief statement, or leading with a relevant achievement.

Related Readings 

• How to Write a Cover Letter in 2024
• Cover Letter Tips 
• Cover Letter Mistakes
• Do I Need a Cover Letter?

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How To Write A Job Application Letter (With Examples)

• Best Business Salutations
• Letter of Introduction
• Close a Business Letter
• Job Application Letter
• Business Letter Layout
• To Whom It May Concern
• Letter Of Interest
• Letter Envelope
• Experience Letter
• How To Write A Letter

Find a Job You Really Want In

While applying to jobs, you might be asked to provide a job application letter (sometimes referred to as a cover letter) along with your resume. A resume outlines your professional skills and experience, and a job application letter explains why you are an ideal candidate for the position you’re applying to.

You can think of this as a strictly formatted professional letter that gives hiring managers a sense of your individual qualities prior to a job interview.

This article outlines the essential details and formatting for a job application letter. You’ll learn how to write a concise and engaging letter that will increase your chances of being selected for an interview.

Key Takeaways:

A job application letter can also be known as a cover letter. It is a way to introduce how your skills and experience are a good match for the job.

A job application letter should have your contact information, employer contact information, and a salutation,

A job application application letter should have an introductory paragraph, middle paragraphs that explain your qualifications, and a closing paragraph.

Use specific experiences with quantifiable results to show how your skills were successfully put into action.

Make sure to do your research and edit your letter before submitting.

Tips for writing a job application letter

Job application letter format, what’s the difference between a cover letter and a job application letter, dos and don’ts for writing a job application letter.

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If you’ve ever asked for advice on the job application process, you’ve likely heard the phrase “sell yourself” a million times over. This means that you should highlight your skills and achievements in a way that will pique a hiring manager ’s interest and make them pause over your application.

You might feel overwhelmed in the grand scheme of online applications, application/ cover letters , letters of intent , and interviews. It’s a lot to balance, especially if you have no experience with any of the things listed.

Remember to take everything one step at a time and review some helpful tips for writing a polished and engaging job application letter:

Tailor the application letter to each job. Your letter should address key points in the job description from the listing, as well as how you can apply your knowledge and experience to the position. You want to emphasize why you are the best candidate for this specific job.

Don’t copy information straight from your resume. Your resume is meant to act as a formal record of your professional experience, education, and accomplishments. The job application letter is where you highlight a few particular details from your resume, and use them to demonstrate how your experience can apply to the job.

Follow the business letter format. These letters have very strict formatting rules, to ensure that they appear as professional to hiring managers. A poorly formatted letter could prevent employers from taking your application seriously.

Proofread. Hiring managers will definitely overlook letters riddled with proofreading mistakes. Read your letter several times over to fix any grammar, punctuation, or spelling errors. You could ask someone else to look over it afterwards or run it through any number of online grammar check programs.

Decide on printing and mailing your letter or sending it in an email. An application letter sent through email requires a subject line that details your purpose for writing— consider “[job title], [your name].” The placement of your contact information is also different depending on the medium . In a hard copy, this goes at the top of your letter, as a header. In an email, it goes below your signature.

The following formatting information can be used as a guideline while drafting your own job application letter, with an example for both a printed/mailed letter and a letter sent through email.

Your contact information

Name Address City, State Zip Code Phone Number Email Address

Employer contact information

First paragraph

Middle paragraphs

This section should be about one to three paragraphs, discussing your various qualifications for the job. This is where you really emphasize what you could bring to the company and how you might fit into the work environment. It might be necessary to do some additional research about the company, to lend more specificity to your letter.

Final paragraph

Ending a cover letter might be a challenge, as you try to wrap up all the details about why you’re the most well-qualified employee on the planet. Let that confidence carry over into your concluding paragraph.

Sincerely/Best,

Job application letter example – printed and mailed

Robin Gomez 37 Southwest Avenue Gainesville, FL 12345 365-123-4567 [email protected] October 20, 2020 Ms. Martha Waters Hiring Manager Blue Swamp Publishing 27 Archer Street Gainesville, FL 67890 Dear Ms. Waters, My resume is attached in response to your advertisement for an editorial assistant . The job description aligns with my interest in editing short fiction, and I believe my experience and skills match what you’re looking for. This past year, I interned with the Editing, Design and Production department at Gator University Press. Over the course of two semesters, I interacted with academic texts at various stages before publication. I’m comfortable proofreading and copyediting manuscripts, as well as adding typesetting codes in Microsoft Word. I have also previously worked on the staff of Writers Student Literary Magazine in Jacksonville, FL , as the Fiction and Website Editor, as well as the head of the Proofreading Team. I played a significant role in the publication of six issues of the magazine, across a two year period (including print and online editions). My qualifications beyond this include experience in team-oriented settings and proficiency in creative and academic writing. I would love the opportunity to speak with you about how I can further contribute to Blue Swamp Publishing! Please feel free to contact me on my cell at 365-123-4567 if you have questions or to set up an interview. Sincerely, Robin Gomez

Job application letter example – emailed

Subject Line: Victoria Caruso – Public Relations Assistant Dear Ms. Janet Wang, I was excited when my colleague Rachel Smith told me that you were looking for a public relations assistant with a background in graphic design. She suggested that I reach out to you about the position, since I believe that my experience aligns well with what you are seeking at Trademark Agency. I worked alongside Rachel as a brand ambassador at a small graphic design company for three years, where I excelled in project management, strategy development, and client communication. This past spring, I played a significant role in designing the website for an up-and-coming multicultural women’s organization and publicizing their first few public events. Along with my experience and personal qualities, I prioritize: Expanding company recognition and designing unique brand details Managing media, press, and public relations issues for companies Developing company communication strategies Please see my attached resume for additional details about my career achievements. I hope to learn more about Trademark Agency’s goals for the coming year. You can contact me on my cell at 319-333-3333 or via email at [email protected]. Sincerely, Victoria Caruso 15th Avenue N Iowa City, Iowa 52240 319-333-3333 [email protected]

A cover letter normally is attached with a resume for a specific job opening, whereas a job application letter can be submitted independently. As already stated, a job application letter can also be known as a cover letter. Format wise, there are a lot of similarities.

However, a job application letter can also be more detailed than a cover a letter. Usually a cover letter acts a quick introduction to a resume when a candidate applies for a specific job opening.

Meanwhile, you can submit a job application letter to a company even if there are no job openings. In this case, you would provide more detail about yourself and your qualifications. Due to this, job application letters tend to be a little longer than the average cover letter.

Now that we’ve gone through the basic formatting for a job application letter and a few examples of what one might look like, how can we condense all that information into digestible pieces?

Refer to these lists of “dos” and “don’ts” to help you through your drafting process:

Explain what you can bring to the company. Consider: how is your experience relevant to what the hiring manager is looking for?

Discuss your skills. Pick out a few skills listed in your resume and describe how you have utilized them in the workplace.

Give specific examples to support your experience. Is there a major project you worked on at your last job ? Did you accomplish something significant in your previous position? Including examples of these things in your letter will add new, specific content to your application and make you more interesting.

Edit your letter thoroughly. Read your letter a couple times, pass it off to someone to look over, run it through an online grammar check. Make sure it’s free of any errors.

Don’t focus on what the job can do for you. While it might seem nice to write that a job is your dream job or that you’ve always wanted to work with a company, it can read as vague flattery. Remember, this letter is about your qualifications.

Don’t list your current or previous job description. Your education and work experience certainly have value, but don’t just list your degrees and places you’ve worked at. Explained what you learned from those experiences and how they’ve made you a strong employee.

Don’t paste directly from your resume. A job application letter is meant to add to your value as a candidate, not just reiterate the same information repeatedly. Use your resume as a guide , but expand on especially relevant details.

Don’t submit an unedited letter. Before an employer ever meets you, they see your application and your job application letter. You don’t want grammar errors and misspelled words to make a bad first impression, so make sure to edit your draft multiple times.

Armed with these tips, guidelines, and examples, you’ll be able to draft your job application letter more confidently and send them off to potential employers knowing that you’re one step closer to employment.

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Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. He has hired over 50 people in his career, been hired five times, and wants to help you land your next job. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. More recently, he's been quoted on USA Today, BusinessInsider, and CNBC.

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Sample Cover Letter for a Job Application

What Is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

• How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing that will get your application noticed, and examples of cover letters and email messages to send when applying for a job.

Key Takeaways

• An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
• Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
• It’s important to match your letter to the job description and show the employer you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Unless an employer specifically requests a job application letter sent by postal mail, most cover letters today are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

• The heading includes your name and contact information.
• A  greeting  addressed to a specific person, if possible.
• The introduction includes why the applicant is writing.
• The body discusses your relevant qualifications and what you have to offer the employer.
• The close thanks the reader and provides contact information and follow-up details.
• Your  signature to end the letter .

Here’s how to ensure your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title, company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the role and the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2023

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

• I have successfully designed, developed, and supported live-use applications.
• I strive continually for excellence.
• I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (only if a hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume . Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter? "

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Letter Opening Examples: Greet Like a Professional in 2024

As the saying goes, you only get one chance to make a good first impression. This is especially true when it comes to letter writing. The opening of your letter sets the tone for the rest of the communication and can greatly impact the reader’s perception of you and your message. That’s why it’s important to know how to greet like a professional.

In this article, we’ll explore the different ways to open a letter and provide you with examples of how to do it right. By mastering the art of letter opening, you can convey professionalism, build rapport, and establish credibility with your reader.

So why is a proper letter opening so important? First and foremost, it helps to capture the reader’s attention and make them feel valued. It sets the tone for a positive and productive relationship with the reader, reducing the risk of misunderstanding or miscommunication.

Furthermore, greeting like a professional can enhance your credibility and establish trust with your reader. By using a formal and respectful tone, you can demonstrate that you take the relationship seriously and are committed to maintaining a professional level of communication.

In this article, we’ll cover everything you need to know about letter opening, including:

• Common mistakes to avoid when greeting in a letter
• Tips for crafting a professional and engaging opening
• Examples of effective letter openings for different types of correspondence

So whether you’re sending a business proposal, a formal inquiry, or a personal letter, this guide will help you greet like a professional and make a strong first impression.

The Basic Components of a Letter Opening

When it comes to crafting business letters, it’s important to ensure that you have all of the necessary components in place to make a great first impression. The opening section of your letter is no exception, and there are four key elements that you should always include:

The Heading

The heading of your letter is the first thing that your recipient will see, so it’s crucial to get it right. The heading should contain your name or your company’s name and address, as well as the date that the letter was written. This information should be positioned at the top of the page, ideally in the center or on the left-hand side. Make sure that the font is easy to read, and that the text is properly aligned.

The date is an essential component of your letter opening. It provides your recipient with important information about when the letter was sent, and it also gives your letter a sense of urgency. The date should be positioned directly beneath the heading, and it should be written in a clear and easy-to-read format. Depending on your location, you may need to adjust the date format to reflect local customs.

The Recipient’s Name and Address

Before you start to write the body of your letter, you need to address it to the correct person. This means including the recipient’s name and address in the opening section of the letter. The recipient’s name should be positioned on the line directly below the date, and it should be written in a formal style (e.g. Mr. John Smith). The full address of the recipient should be positioned below the name, and it should be written in a clear and legible format.

The Salutation

Finally, you need to include a salutation in your letter opening. This is a greeting that should be tailored to the recipient, and it can range from formal (e.g. Dear Mr. Smith) to informal (e.g. Hi John). The salutation should be positioned directly beneath the recipient’s address, and it should be followed by a colon or a comma. Make sure that you double-check the spelling of the recipient’s name before you finalize your letter.

The opening section of your letter is an important opportunity to make a great first impression. By including the heading, the date, the recipient’s name and address, and a personalized salutation, you can ensure that your letter gets off to the best possible start.

Common Greeting Styles

When it comes to writing professional letters, greeting the recipient appropriately is crucial. The opening sets the tone for the rest of the letter and can impact how the reader perceives the message. Below are some common greeting styles to use depending on the situation.

Formal and semi-formal greetings

Formal greetings are typically used for business-related letters or any other communication that requires a high level of professionalism. These greetings tend to use full titles and last names to address the recipient. Here are a few examples of formal greetings:

• Dear Mr. Smith,
• Dear Dr. Johnson,

Semi-formal greetings, on the other hand, are slightly less formal than a formal greeting, but still maintain a professional tone. They may use first names with an honorific or full name without an honorific. Here are a few examples of semi-formal greetings:

• Dear Professor Garcia,
• Dear Reverend Lee,

Informal greetings

Informal greetings are typically used in personal correspondence or with individuals that you have a friendly relationship with. These greetings tend to be more casual and may include the use of first names or even nicknames. Here are a few examples of informal greetings:

Greetings for specific situations

Depending on the context of the letter, there may be specific greeting styles that are appropriate. Here are a few examples of how to greet someone in specific situations:

• Job applications : Use a formal greeting with the recipient’s full name, such as  Dear Hiring Manager Smith,
• Business proposals : Use a formal or semi-formal greeting with the recipient’s full name, such as  Dear Dr. Johnson,  or  Dear Ms. Davis,
• Thank you notes : Use an informal greeting with the recipient’s first name, such as  Hi John,

It’s important to keep in mind that the greeting sets the tone for the entire letter, so choose a greeting that is appropriate for the context and relationship with the recipient. Using the right greeting can help ensure a positive and professional correspondence.

Avoiding Common Greeting Mistakes

When it comes to greeting someone in a professional setting, there are a few common mistakes that people make. Here are some common pitfalls to avoid:

Using incorrect titles or names

It is important to ensure that you are addressing the recipient of your letter correctly. Always double-check the spelling of their name and their professional title. If you are unsure of their title, it is better to ask for clarification than to make assumptions.

Overusing certain phrases like “To Whom It May Concern”

While it may seem like a safe option, overusing certain generic phrases like “To Whom It May Concern” can come across as impersonal and lazy. Instead, try to find out the name of the person you are addressing your letter to.

Misusing informal greetings

When writing to someone in a professional capacity, it is important to use a formal greeting. Avoid using familiar or overly casual phrases like “Hey there” or “What’s up?”.

Other pitfalls to avoid

In addition to the above, there are other common mistakes people make when greeting someone in a professional setting. For example:

• Using overly flowery language
• Launching straight into the body of the letter without a greeting
• Using an inappropriate tone for the situation

By being mindful of these common pitfalls, you can ensure that your letter opening is professional and effective. Remember, the greeting is the first impression you make on the recipient, so it is important to get it right.

Examples of Formal Greetings

When it comes to professional communication, the way you greet your recipient is of utmost importance. A formal greeting sets the tone for the entire message and can help establish your credibility and professionalism. Here are three examples of formal greetings that you can use in different scenarios:

Addressing Government Officials

When writing to government officials, it’s important to be respectful and formal. Use proper titles and avoid using any contractions or slang.

Dear [Title and Last Name],

I am writing to you regarding [purpose of the letter]. As a [position], I am sincerely concerned about [issue] and believe that [proposed solution]. I would appreciate the opportunity to discuss this matter further with you.

Thank you for your time and attention to this matter.

Sincerely, [Your Full Name]

Writing to High-Ranking Executives

When communicating with high-ranking executives, it’s essential to demonstrate your professionalism and respect. You should address them using their proper titles, and avoid using a first-name basis unless invited to do so.

I am writing to you regarding [specific topic or issue]. As a [position or title], I am excited to share with you [purpose of message].

I would be honored to have the opportunity to [action request, meeting, or phone call] at your earliest convenience.

Thank you for your valuable time and consideration.

Respectfully, [Your Full Name]

Addressing Someone You’ve Never Met Before

If you are addressing someone you have never met before, it’s important to start with a formal greeting to establish your professionalism and respect. It’s a good idea to use their proper title, and use “Dear” followed by their full name.

I am writing to you regarding [specific reason for writing]. As an expert in [related field], I believe that [purpose of message].

If you have any questions, please don’t hesitate to contact me at [contact information].

Thank you for your time and consideration.

Examples of Semi-Formal Greetings

When it comes to professional correspondence, it’s important to choose the right greeting based on the context of the message. Here are some examples of semi-formal greetings for different situations:

Writing to a Colleague or Business Associate

Dear [Name],

Hello [Name],

Addressing Someone You’ve Met Before But Don’t Know Well

Dear [Title] [Last Name],

Dear [First Name] [Last Name],

Hello [Title] [Last Name],

Hi [First Name],

Greetings for Job Applications

Dear Hiring Manager,

Dear [Company Name] HR Team,

To Whom It May Concern,

When applying for a job, it’s always best to research who will be receiving your application and address them by name if possible. However, if you’re unsure who the right person is, a general greeting like “To Whom It May Concern” will still be appropriate.

Remember, while it’s important to be professional in your greetings, you also want to make sure you’re being friendly and approachable. A well-crafted greeting can help set the tone for the rest of your message, so take the time to choose the right one for every situation.

Examples of Informal Greetings

When it comes to informal letters, it’s important to keep the greeting friendly and personable. Here are some examples of informal greetings that you can use when writing to a friend or family member, or when addressing someone you have a casual relationship with.

Greetings for Personal Letters

• Dear ___________ (insert name),

Writing to a Friend or Family Member

• How have you been,
• Long time no see,
• It’s been a while,

Addressing Someone You Have a Casual Relationship With

• Good to see you,
• What’s new,

Remember, an informal letter should be relaxed and conversational. Don’t be afraid to use contractions, slang, and a more informal tone to make your writing sound natural and personable. Greet your recipient like a professional with these informal greeting examples.

Using the Right Tone in Your Greetings

The way you greet someone sets the tone for the entire letter, email, or message. It’s important to adjust your tone for different recipients based on your relationship, purpose, and the message you want to convey. Here are some tips on using the right tone in your greetings:

Adjusting your tone for different recipients

• Formal vs. informal: Determine the level of formality that’s appropriate for the occasion and recipient. A formal tone is more suitable for business, academic, or official correspondence, while a casual tone works better for personal, friendly, or casual communication. Avoid being too stiff or too familiar.
• First-time vs. recurring: If you’re introducing yourself for the first time, you want to make a good impression and establish your credibility. Use a polite and respectful tone to show your professionalism and interest. If you’re addressing someone you’ve met before, you can use a more relaxed and friendly tone to build rapport and connection.
• Superior vs. subordinate: If you’re writing to someone who outranks you or has more authority, show a level of deference and respect. Use formal titles, such as “Sir,” “Madam,” or “Dr.,” and avoid being too informal or familiar. If you’re writing to someone who works for you or reports to you, be mindful of your tone and avoid being condescending or rude.

Appropriate use of humor and casual language

Humor and casual language can add personality and warmth to your greetings, but they also carry risks of misinterpretation and offense. Here are some guidelines for using humor and casual language:

• Know your audience: Understand the recipient’s cultural background, sense of humor, and level of familiarity with you. What may seem funny or friendly to you may be inappropriate or offensive to them. Avoid using jokes or slang that may be misunderstood or irrelevant.
• Keep it light: Use humor and casual language sparingly and appropriately. Don’t overwhelm or distract from the main purpose of your message. Avoid using humor or casual language in serious or sensitive topics, such as apologies, reprimands, or condolences.
• Be authentic: Don’t force yourself to use humor or casual language if it’s not your natural style. You don’t have to be funny or witty to be likable or professional. Focus on being clear, concise, and respectful.

Conveying the right level of respect and professionalism

Your greeting should convey the level of respect and professionalism that’s expected or required based on the context and relationship. Here are some tips on conveying the right level of respect and professionalism:

• Use appropriate titles and salutations: Use the recipient’s correct title, such as “Ms.,” “Mr.,” “Dr.,” or “Prof.,” if applicable.

Sample Letter Openings

Whether you’re writing a formal business letter, a cover letter for a job application, or an informal letter to a friend, the opening sets the tone for the entire message. Here are some examples of professional greetings to help you start your letter on the right foot.

Formal Business Letter

Dear Mr./Ms. Last Name,

If you’re writing a formal business letter to a recipient you don’t know personally, use their last name and a formal title such as Mr. or Ms. If you know the recipient’s gender-neutral pronouns, use those instead. For example, “Dear Alex Johnson,” or “Dear Mx. Last Name.”

Cover Letter for a Job Application

In a cover letter for a job application, you want to address the person who will be reading your application. If the job posting doesn’t provide a specific name, “Dear Hiring Manager” is a safe bet. If you do have a name, use the same format as you would for a formal business letter.

Informal Letter to a Friend

When writing an informal letter to a friend, feel free to start with a more casual greeting. “Hey” or “Hi” are appropriate openings. You can also use a nickname or an inside joke if you have a close relationship with the recipient. The tone of the letter should be friendly, so let your personality shine through.

No matter who you’re writing to or what the purpose of your letter is, starting off with a professional and appropriate greeting is key to establishing a positive tone for your message.

Tips for Writing a Memorable Greeting

When it comes to crafting a memorable greeting in a letter, it’s important to add personal touches that make the recipient feel special. One way to accomplish this is by including specific details or anecdotes that show you know the person well.

Another effective technique is to use storytelling to engage the reader and capture their attention. By sharing a brief story or anecdote related to the content of your letter, you can create an emotional connection with the reader and make your message more memorable.

Ultimately, the goal of any letter opening is to make a good first impression. This can often be achieved by using a combination of personal touches and creative writing techniques. So take your time and create a greeting that truly reflects your professionalism and personality.

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Professional Application Engineer Cover Letter Examples for 2024

Your application engineer cover letter must demonstrate technical proficiency. Highlight your experience with relevant software and systems. Showcase your ability to solve complex problems. Provide examples where you improved processes or developed innovative solutions.

Cover Letter Guide

Application Engineer Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Application Engineer Cover Letter

Key Takeaways

Crafting a compelling application engineer cover letter can be daunting, especially when you're deep into job applications and realize it's more than a resume echo. You might struggle to condense your story, avoiding clichés while maintaining formality—all within a one-page limit. But fear not! By focusing on a significant professional triumph, you can weave a narrative that captures your unique capabilities and sets you apart from the crowd. Let's start telling your story.

• Write a application engineer cover letter that helps you stand out (and get the job);
• Understand how to start and end your application engineer cover letter with the appropriate greeting;
• What to include in the body of your application engineer cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your application engineer cover letter.

And if you want to make your life even easier, simply drag and drop your application engineer resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the application engineer isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Application Engineer resume guide and example
• Salesforce Admin cover letter example
• Service Desk Manager cover letter example
• Application Security Engineer cover letter example
• Linux System Administrator cover letter example
• AWS Devops cover letter example
• Cyber Security Analyst cover letter example
• Spotify cover letter example
• Junior Front-End Developer cover letter example
• Enterprise Architect cover letter example
• Implementation Consultant cover letter example

Application Engineer cover letter example

Violet Rodriguez

Washington, D.C.

+1-(234)-555-1234

[email protected]

• Emphasize relevant accomplishments: The cover letter demonstrates effective self-marketing by highlighting tangible achievements, like enhancing material performance by 25% and reducing testing time by 40%, directly correlating the applicant's actions with quantifiable outcomes specific to material science and laser technology.
• Match skills to job requirements: It showcases an understanding of the specific skills needed for the role by mentioning expertise in laser technology and material science, suggesting a good match between the applicant's skills and the job responsibilities.
• Display an understanding of the company's ethos: The applicant aligns personal methodology with the company's approach, signaling that they can fit into the corporate culture and contribute to its projected image and goals in a meaningful way.
• Express eagerness to contribute: The closing of the letter expresses a strong interest in being part of the team, which not only shows enthusiasm for the role but also a proactive mindset, crucial for a technology-driven position.

Designing your application engineer cover letter: what is the best format

Let's start with the basics, your application engineer cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your application engineer cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your application engineer resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a application engineer cover letter

• Header: Include your contact information and date, establishing a professional tone and ensuring your application is identifiable and can be responded to easily by the recruiter.
• Greeting: Address the hiring manager by name whenever possible to personalize your application and show attention to detail, which is crucial for an Application Engineer.
• Introduction: Open with a brief statement about your enthusiasm for the role and company, mentioning a relevant skill or experience to immediately demonstrate your suitability for the position of Application Engineer.
• Body: Highlight specific technical experiences, particular projects, programming languages you excel in, or systems you have improved, to showcase your fit for the practical and problem-solving nature of Application Engineering.
• Closing: Conclude with a proactive statement, expressing your eagerness to discuss how you can contribute to the company in the role of Application Engineer, and thank the recruiter for considering your application.

Key qualities recruiters search for in a candidate’s cover letter

Technical proficiency in relevant software and programming languages: Demonstrates the ability to build, maintain, and optimize the applications that the company develops or utilizes.

Experience with the entire software development lifecycle: Shows an understanding of how to contribute from initial concept to deployment and maintenance, aligned with best practices for application development.

Strong problem-solving skills: Essential for diagnosing and troubleshooting issues within applications, ensuring functionality and user satisfaction.

Effective communication and collaboration abilities: Highlights the capacity to work well with cross-functional teams, including developers, product managers, and customer support, which is critical in an application engineering role.

Familiarity with current industry trends and emerging technologies: Indicates an ongoing commitment to staying updated on new tools and practices that can benefit the development process and foster innovation.

Customer-oriented mindset: Reflects the understanding that application engineering should aim to meet user needs efficiently, ensuring the applications are user-friendly and align with customer expectations.

What greeting should you use in your application engineer cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your application engineer cover letter salutation , you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Hiring Manager's Name],
• Dear [Department Name] Hiring Committee,
• Dear Recruiter,
• Good Day [Hiring Manager's Name],

Your application engineer cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your application engineer cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

How to select your best achievement for the middle, or the application engineer cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your application engineer resume.

What else can you include in your application engineer cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your application engineer cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Final words: writing your application engineer cover letter closing paragraph

The final paragraph of your application engineer cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your application engineer cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Which story should you tell in your application engineer cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your application engineer cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your application engineer cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Writing your application engineer cover letter doesn't need to turn into an endless quest, but instead:

• Create an individual application engineer cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
• Stick with the same font you've used in your resume (e.g. Raleway) and ensure your application engineer cover letter is single-spaced and has a one-inch margin all around;
• Introduce your enthusiasm for the role or the company at the beginning of your application engineer cover letter to make a good first impression;
• Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
• End your application engineer cover letter like any good story - with a promise for greatness or follow-up for an interview.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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NPR defends its journalism after senior editor says it has lost the public's trust

David Folkenflik

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust. Saul Loeb/AFP via Getty Images hide caption

NPR is defending its journalism and integrity after a senior editor wrote an essay accusing it of losing the public's trust.

NPR's top news executive defended its journalism and its commitment to reflecting a diverse array of views on Tuesday after a senior NPR editor wrote a broad critique of how the network has covered some of the most important stories of the age.

"An open-minded spirit no longer exists within NPR, and now, predictably, we don't have an audience that reflects America," writes Uri Berliner.

A strategic emphasis on diversity and inclusion on the basis of race, ethnicity and sexual orientation, promoted by NPR's former CEO, John Lansing, has fed "the absence of viewpoint diversity," Berliner writes.

NPR's chief news executive, Edith Chapin, wrote in a memo to staff Tuesday afternoon that she and the news leadership team strongly reject Berliner's assessment.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," she wrote. "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

NPR names tech executive Katherine Maher to lead in turbulent era

She added, "None of our work is above scrutiny or critique. We must have vigorous discussions in the newsroom about how we serve the public as a whole."

A spokesperson for NPR said Chapin, who also serves as the network's chief content officer, would have no further comment.

Praised by NPR's critics

Berliner is a senior editor on NPR's Business Desk. (Disclosure: I, too, am part of the Business Desk, and Berliner has edited many of my past stories. He did not see any version of this article or participate in its preparation before it was posted publicly.)

Berliner's essay , titled "I've Been at NPR for 25 years. Here's How We Lost America's Trust," was published by The Free Press, a website that has welcomed journalists who have concluded that mainstream news outlets have become reflexively liberal.

Berliner writes that as a Subaru-driving, Sarah Lawrence College graduate who "was raised by a lesbian peace activist mother ," he fits the mold of a loyal NPR fan.

Yet Berliner says NPR's news coverage has fallen short on some of the most controversial stories of recent years, from the question of whether former President Donald Trump colluded with Russia in the 2016 election, to the origins of the virus that causes COVID-19, to the significance and provenance of emails leaked from a laptop owned by Hunter Biden weeks before the 2020 election. In addition, he blasted NPR's coverage of the Israel-Hamas conflict.

On each of these stories, Berliner asserts, NPR has suffered from groupthink due to too little diversity of viewpoints in the newsroom.

The essay ricocheted Tuesday around conservative media , with some labeling Berliner a whistleblower . Others picked it up on social media, including Elon Musk, who has lambasted NPR for leaving his social media site, X. (Musk emailed another NPR reporter a link to Berliner's article with a gibe that the reporter was a "quisling" — a World War II reference to someone who collaborates with the enemy.)

When asked for further comment late Tuesday, Berliner declined, saying the essay spoke for itself.

The arguments he raises — and counters — have percolated across U.S. newsrooms in recent years. The #MeToo sexual harassment scandals of 2016 and 2017 forced newsrooms to listen to and heed more junior colleagues. The social justice movement prompted by the killing of George Floyd in 2020 inspired a reckoning in many places. Newsroom leaders often appeared to stand on shaky ground.

Leaders at many newsrooms, including top editors at The New York Times and the Los Angeles Times , lost their jobs. Legendary Washington Post Executive Editor Martin Baron wrote in his memoir that he feared his bonds with the staff were "frayed beyond repair," especially over the degree of self-expression his journalists expected to exert on social media, before he decided to step down in early 2021.

Since then, Baron and others — including leaders of some of these newsrooms — have suggested that the pendulum has swung too far.

Author Interviews

Legendary editor marty baron describes his 'collision of power' with trump and bezos.

New York Times publisher A.G. Sulzberger warned last year against journalists embracing a stance of what he calls "one-side-ism": "where journalists are demonstrating that they're on the side of the righteous."

"I really think that that can create blind spots and echo chambers," he said.

Internal arguments at The Times over the strength of its reporting on accusations that Hamas engaged in sexual assaults as part of a strategy for its Oct. 7 attack on Israel erupted publicly . The paper conducted an investigation to determine the source of a leak over a planned episode of the paper's podcast The Daily on the subject, which months later has not been released. The newsroom guild accused the paper of "targeted interrogation" of journalists of Middle Eastern descent.

Heated pushback in NPR's newsroom

Given Berliner's account of private conversations, several NPR journalists question whether they can now trust him with unguarded assessments about stories in real time. Others express frustration that he had not sought out comment in advance of publication. Berliner acknowledged to me that for this story, he did not seek NPR's approval to publish the piece, nor did he give the network advance notice.

Some of Berliner's NPR colleagues are responding heatedly. Fernando Alfonso, a senior supervising editor for digital news, wrote that he wholeheartedly rejected Berliner's critique of the coverage of the Israel-Hamas conflict, for which NPR's journalists, like their peers, periodically put themselves at risk.

Alfonso also took issue with Berliner's concern over the focus on diversity at NPR.

"As a person of color who has often worked in newsrooms with little to no people who look like me, the efforts NPR has made to diversify its workforce and its sources are unique and appropriate given the news industry's long-standing lack of diversity," Alfonso says. "These efforts should be celebrated and not denigrated as Uri has done."

After this story was first published, Berliner contested Alfonso's characterization, saying his criticism of NPR is about the lack of diversity of viewpoints, not its diversity itself.

"I never criticized NPR's priority of achieving a more diverse workforce in terms of race, ethnicity and sexual orientation. I have not 'denigrated' NPR's newsroom diversity goals," Berliner said. "That's wrong."

Questions of diversity

Under former CEO John Lansing, NPR made increasing diversity, both of its staff and its audience, its "North Star" mission. Berliner says in the essay that NPR failed to consider broader diversity of viewpoint, noting, "In D.C., where NPR is headquartered and many of us live, I found 87 registered Democrats working in editorial positions and zero Republicans."

Berliner cited audience estimates that suggested a concurrent falloff in listening by Republicans. (The number of people listening to NPR broadcasts and terrestrial radio broadly has declined since the start of the pandemic.)

Former NPR vice president for news and ombudsman Jeffrey Dvorkin tweeted , "I know Uri. He's not wrong."

Others questioned Berliner's logic. "This probably gets causality somewhat backward," tweeted Semafor Washington editor Jordan Weissmann . "I'd guess that a lot of NPR listeners who voted for [Mitt] Romney have changed how they identify politically."

Similarly, Nieman Lab founder Joshua Benton suggested the rise of Trump alienated many NPR-appreciating Republicans from the GOP.

In recent years, NPR has greatly enhanced the percentage of people of color in its workforce and its executive ranks. Four out of 10 staffers are people of color; nearly half of NPR's leadership team identifies as Black, Asian or Latino.

"The philosophy is: Do you want to serve all of America and make sure it sounds like all of America, or not?" Lansing, who stepped down last month, says in response to Berliner's piece. "I'd welcome the argument against that."

"On radio, we were really lagging in our representation of an audience that makes us look like what America looks like today," Lansing says. The U.S. looks and sounds a lot different than it did in 1971, when NPR's first show was broadcast, Lansing says.

A network spokesperson says new NPR CEO Katherine Maher supports Chapin and her response to Berliner's critique.

The spokesperson says that Maher "believes that it's a healthy thing for a public service newsroom to engage in rigorous consideration of the needs of our audiences, including where we serve our mission well and where we can serve it better."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.