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A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott • May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

• A company description
• A brief summary of your products or services
• The company objectives
• A short but thorough overview of the market
• A justification for viability, particularly "why now?"
• A snapshot of your business's growth potential
• A short description of the organisation team
• Your marketing plan
• Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

• What will you be providing your market with?
• How will you be sourcing/ producing these items?
• What do you need to have in place before you can start selling your products?
• Who will be distributing/ manufacturing your products?
• Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

• What industry will you operate in?
• Who will be your customer?
• What is the problem that you will be solving?
• How will you solve this problem?
• Where will my business be located?
• What equipment and resources will I need within my business?
• What type of employees do I need?
• How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

• "Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
• "South African sourced' sourcing locally produced raw materials that provide job sustainability.
• Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store https://www.snugsneakers.co.za , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

• Increase online sales by 40% within a 6-month period of 2019
• Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
• Increase online sales by 50% by end of year 2020
• Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
• Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

• The anticipated timeline to bring your new product to the market.
• What differentiates your product or service from those already available in the market.
• What will your operating costs be and profit margins.
• How will you source/ manufacture your product.
• How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

• Casual Range: Everyday sneaker footwear
• Active Range: Active gym range of sneakers
• Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

• Casual Range: R550
• Active Range: R950
• Fashion Forward Range: R850

Competition

There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

• A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
• The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
• Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

• Target Market. The types of customers you will be targeting with your product or service.
• Market Need. If there is demand for your products and services and whether this is increasing or declining.
• Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
• Barriers to Entry. What will prevent someone else from providing the same offering or better.
• Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

• Age: 16 -36
• Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
• On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
• Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

• SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
• Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
• Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

• Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
• Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
• Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
• Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

• Where will your operations be based?
• What is your management structure?
• What are your staffing requirements?
• What equipment, facilities and supplies will you need?
• How will you establish your suppliers?
• What will be the operational changes required should your company grow?
• What will your production methods entail?
• How will you service/ deliver goods to customers?
• What regulatory requirements must be in place? (Licences, permits etc.)
• How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

• Income Statement
• Balance Sheet
• Cash Flow Statement
• Operating Budget
• Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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Download a Free Business Plan Template

What is a business plan.

The written plan of goals you want to achieve with your business, and how you want to achieve them, is called a business plan. It is a decision-making tool used when beginning or extending a venture.

Any new business requires a business plan to ensure that the business can make a profit. Fund-seeking entrepreneurs use a formal business plan to convince investors to contribute towards the capital of the business.

Existing businesses – looking to expand or change the business – also use business plans to prospect for new business, attract key employees or deal with suppliers. By revising their business plan regularly, existing companies can devise strategies to manage their companies better.

Most commonly, a business plan is used to apply for a bank loan to fund a business. To learn how to create a business plan for a bank in South Africa, see FNB and Standard Bank’s business plan guidelines. You can also download Standard Bank’s free business plan template in Word or PDF format.

A business plan consists of three primary parts:

• The business concept – details about the industry, the structure of the business, the product or service and the strategy for the success of the business.
• The marketplace section – an analytical description of potential customers and the strategy for achieving success against competitors.
• The financial section – the income and cash flow statement, balance sheet and other financial information.

The length of a business plan varies depending on the nature of the business and the purpose of the business plan. Typically, a business plan is 15 to 20 pages long. It usually details the goals for the business for the next three to five years.

An important part of compiling a business plan is in-depth research into the market and industry. Try to gain as much insight into the market you are targeting by talking to business owners, suppliers, potential customers, existing customers, staff members, business experts, etc. Also, research the industry online.

Business plan format

Although there are several types, the key components of all business plans are essentially the same. The format varies based on who the intended reader of the business plan is. Here is an example of a standard business plan format:

1. Table of Contents (1 page)

The table of contents page should include the correct page numbers of the sections of the business plan. Therefore, it is best to write this page last. In addition to the table of contents page, the plan must also have a cover and a title page.

2.  Executive Summary (2 pages)

The purpose of the executive summary of a business plan is to entice the reader to read the rest of the plan. The executive summary is an overview of the key aspects of the plan. It should be compelling but also concise.

The executive summary should include:

• the business concept (a description of the business, product, market and target market);
• key financial aspects (sales, profits, cash flows, investment returns and capital requirements); and
• a short company overview (type of company, date formed, owners and key personnel and achievements).

3. Company Overview (1 – 2 pages)

This section is a high-level overview of the company and the industry in which it operates. It is a description of the business, the product and the industry.

The following should be included in the company overview:

• The name of the company and the type of ownership and registration;
• Details about the business location (address, zoning, reason for choosing location, monthly rentals, etc.)
• Significant assets and financial contributions to the business;
• The mission statement of the business;
• Company objectives and goals;
• The main features of the industry in which the business will operate;
• The most important company strengths and core competencies;
• An explanation of the product, target market and profitability of the plan.

4. The Opportunity, Industry and Market Description (2 – 3 pages)

The research you conducted will come into play in this section. This section offers a detailed explanation of the market and industry and the business’ position therein.

They key is to determine who your target market is through a market analysis. Then clearly explain how your products/services will fulfil the needs of your target market. A market analysis also helps to determine pricing, distribution strategies and growth potential within the industry.

Describe the following:

• The opportunity – the gap in the market;
• The industry – the forces affecting the industry (i.e. obstacles to entry, customers, suppliers, substitute products and competition); and
• The market – insights into the target market (i.e. size, growth and trends).

5. Strategy (1-2 pages)

Detail your positioning strategy and how the business will compete in the chosen market. In other words, what is unique about your product/service and how will the target market benefit from what you have to offer.

6. Business Model Explanation (1 page)

The business model depicts how the business will make money/profit. A business model covers the following aspects:

• Sources of revenue;
• Costs involved in generating the revenue;
• The profitability of the business (revenue minus costs);
• The investment required to get the business up and running; and
• Success factors and assumptions for making the profit model work.

7. Management and Organisation (2 pages)

The biographies of the members of your management team and their roles in the business. Who will be responsible for running the business and why are they well-suited to the task?

This section should include:

• The founders of the company and their qualifications and experience;
• The day-to-day management team and their individual competencies and responsibilities;
• The type of support staff needed to run the business; and
• An organisational chart to show the management hierarchy.

8. Marketing Plan (2 – 3 pages)

The marketing plan is a comprehensive explanation of your marketing strategy. In other words, how will you sell your service/product to your target market?

Your marketing plan should include:

• The value of your product/service to customers;
• A detailed description of the target market;
• How you want your target market to perceive your product/service;
• The pricing strategy for the product/service;
• Sales and distribution channels that will be used to get the product/service to the customer; and
• The promotion strategy (budget, public relations activities, promotions, advertising, etc.).

9. Operational Plan (2 pages)

The operational plan is a description of how the business will function. Include a description of the following:

• The operating cycle – how the business will deliver the service or create and sell the product;
• How skills and materials will be sourced;
• Which tasks will be outsourced and how business relationships will be managed; and
• The cash payment cycle of the business.

10. Financial Plan (3 – 5 pages)

A very important part of any business plan is the financial plan. It is a reasonable projection of the company’s financial future.

A good financial plan will determine how much capital the business needs to launch and/or grow. This section is especially important to potential investors and banks – who will determine the odds for the continued survival of the company based on this information.

A financial plan should include:

• Start-up expenses and capital: What it would cost to start/grow the company and how the money will be generated.
• Profit and loss projections/income statement : Financial sales and expenses projections (i.e. income, cost of goods, gross profit margin, net profit, total expenses, etc.).
• Cash flow projection: Reflects how much cash will be needed to cover expenses and when it will be needed. The cash flow projection amounts to a profit or loss at the end of each month or year.
• A balance sheet: A summary of the business’ equity, assets and liabilities.
• A break-even calculation

Income statements and cash flow projections must be generated for every month of the first year, every quarter of the second year and annually for every year thereafter. The balance sheet is only generated on an annual basis.

Short summaries of the analyses of the income statement, cash flow projection and balance sheet must also be included. Do not include too much detail in this section. Additional projections, charts and calculations must be added to the Appendix.

11. Appendix

Additional reference documents are included in the appendix. This could include:

• Brochures and advertising materials;
• Industry studies and market research;
• Plans and blueprints;
• Photos and maps of location;
• Magazine or other articles;
• Detailed lists of equipment owned or to be purchased;
• Copies of leases and contracts;
• Letters of support from future customers;
• List of assets available as collateral for a loan; and/or
• Detailed financial calculations and projections.

Find more business plan examples and templates from Entrepreneur Magazine .

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Business Plan Template for Small Businesses

This Business Plan template can help you with the following – formulate a clear statement of your business mission and vision, put together a roadmap and timetable for achieving your goals and objectives and clear description of your marketing strategies. (Courtesy: New Discovery Business Solutions)

Your business plan is the blue-print of your business and provides a roadmap for future development. Your business plan holds a clear statement of your business mission and vision and provides a roadmap and timetable for achieving your goals and objectives

Download the Business Plan template to:

• Test out a new idea to see if it holds real promise of success
• Help you obtain financing and attract potential investors
• Identify and arrange strategic alliances

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How to create the perfect business plan in 10 steps

Every business needs a plan. But how do you write one? Here are 10 steps to help you get it right.

What is a business plan?

A business plan is the roadmap for a business and shows the overall strategy, goals and vision for success. It shows how a business operates and how it will make money.

It’s different from a business proposal which is a pitch to sell a product or service to a prospective customer.

Why do you need a business plan?

You may be wondering why you need a plan in the first place. After all, you have a clear idea in your mind about what you want to achieve. You know the market, you have the necessary skills. So why do you need a plan?

There are many good reasons. Here are just a few of them:

• To clarify your ideas: Writing something down gives it structure and substance. Your ideas will be clearer on paper than in your head.
• To discover and solve problems: The business idea you have in mind may have some holes – you might not have covered everything. This will become much more apparent when your words are on the page.
• To get feedback from others: A properly written business plan can be shared with trusted people to get their advice.
• As a formal document: Banks, investors, accountants and lawyers will want proof that you’re serious about your business. A written plan will provide that proof.
• To guide you as your business grows: A good business plan will keep you on track and focused, even as day-to-day work becomes a distraction.

If you’ve never written a business plan before, it can be a daunting prospect. But these 10 steps will help you create the perfect business plan.

1. The executive summary

This is where you describe your company and the product or service that it will sell. This must be brief, to catch and hold people’s attention.

Try to describe the goal and mission of your business in just a couple of sentences. Work hard at this and try to make it memorable.

Treat this section as an elevator pitch document – it should be succinct and easy to remember.

You can read more about how to create the executive summary in our guide What is an Executive Summary in a Business Plan?

2. Who are your customers?

Do you have a clear idea of the type of people (or businesses) who will buy your product or service? If not, think carefully until you do.

This is one of the first questions any investor will ask you about your business plan. Have your answers ready.

• Know whether your customers will be consumers or businesses. If they are businesses, who will you target within those companies? Maybe it’s the salesperson, or perhaps it’s the CEO?
• Determine whether you'll have regular clients or one-off buyers.
• Make sure you’ve actually spoken to some of your potential customers.

3. Evaluate the target audience

There’s no room for guessing here. You need to identify the people or businesses who will buy from you. Think about the following:

• Demographics – such as age, gender and social status
• Firmographics – includes size of the company, revenue of the company and services or products of the company
• Location – perhaps a specific area, town, or even country
• Profession – maybe you’re targeting accountants, police or lawyers, for example
• Groups – such as people with shared interests or habits

The better you evaluate your target audience, the more comprehensive your business plan will be.

4. What are your opportunities?

Successful businesses think big. You might be starting small, but you don’t have to stay that way. So write down the possible opportunities for your business as it grows.

For example, perhaps you’re planning to start by selling over the internet. That’s great, but how will you get traffic to your site? How will people find you online? Will you need salespeople? If not, how will you convince people to buy from you?

As the business grows, is there scope for a bricks-and-mortar retail outlet? What other opportunities will you have if your business grows as planned?

5. Understand the competition

Every business has competition. If you don’t mention yours, investors will think you’re unprofessional – or just plain naive. Be thorough, and list all your existing and potential competitors:

• Who are your direct competitors – those selling the same products as you?
• Who are your indirect competitors – those whose market overlaps yours?
• What will prevent other companies competing with you – what are the barriers to entry?
• What is your USP (unique selling proposition)? In other words, what’s your point of difference that makes you different from your competitors?

That last point is important. You need to explain how your business will differentiate itself from all the others. That might be based on price, service, quality, range or value. Make sure you spell it out.

6. Build a simple financial plan

All business plans should contain some financial information. This should include the overall costs of setting up your business. For example:

• Cost to make or buy products
• Costs for labour and manufacture, including raw materials
• Employee costs, especially for service businesses
• Distribution and marketing costs
• Fixed and variable overheads

Good accounting software will help you create a draft financial model. We’ll look into this in more detail in a future guide. For now, talk to your accountant or bookkeeper for help and advice.

7. Include an outline marketing plan

For this section of your business plan, you need to think about the five ‘Ps’:

• Pricing – how will you price the end product?
• Positioning – how does your product or service fit into the market?
• Promotion – what channels will you use to attract and communicate with customers?
• Profit – how much do you expect to make per item sold?
• Place – what are your sales outlets?

8. Plan your operations

Put your vision to one side for a moment. What are the daily tasks that need to be done when running the business? Include all business processes such as manufacturing and packaging. Try to cover all departments too, including sales and customer service.

9. Get the right people

This is one of the most important factors. Think about who you want to hire . How will you find people whose skills complement yours? And how will you convince them to work for you?

Also think about who you want as your business advisors. You'll need people you can trust, to guide and mentor you at times when you need it.

10. Simplicity is the key

Keep it simple. Complex and long documents won’t be read – either by you or by potential investors. A business plan should be brief, relevant and focused (you can use our free business plan template ).

If you find yourself getting carried away while writing, stop and take a break. Then go back and edit what you’ve written. Shorter is better. The core of a good business plan should be just a few pages long.

Plan your business around your strengths

As you write your business plan , keep in mind your strengths – and also any areas for improvement. This will help you construct a plan that makes the most of your abilities, while still being realistic. That's more likely to convince investors that you're serious.

Your business plan is a roadmap for your business – but it's not set in stone. Review it at least once a year and make changes if necessary.

Above all, keep getting feedback from your advisors – official and unofficial ones. With their help, you'll create the perfect business plan that takes you where you want to go.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

Download the business plan template

Fill in the form to get a free business plan template as an editable PDF. We’ll send a one-pager and a multi-pager to choose from.

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How to write a business plan in south africa [ free template].

It is never too early to start planning for your business! This blog post is all about writing a business plan in South Africa. 

We will discuss the various sections of the plan, and how to fill them out. There are also plenty of resources at the end that will help you get started on this important process.

Table of Contents

What is a business plan? 

A business plan is a written, formal strategy that outlines your goals and how to achieve them.

Even the smallest companies need some kind of plan for their future success. 

It is like prepping before you go on vacation: you are not guaranteed any problems will happen, but it helps if you know where all the closest gas stations are just in case there’s an issue with getting more fuel.

The same principle applies here: writing a business plan in South Africa gives you time to think through everything and make sure nothing slips between the cracks.

Why do you need a business plan? 

Business plans give you a chance to assess your company’s strengths and weaknesses. 

When it comes down to the nitty-gritty, business planning is all about making sure that you are prepared for anything in this unpredictable world of entrepreneurship.

What should I include? 

There isn’t one standard format for every company; however, most plans follow these general guidelines: 

• Executive Summary 
• Company Description 
• Mission & Goals Strategies 
• Financials Appendix 

If sounds intimidating or confusing don’t worry! We’ll go over each section in detail.

How To Write a Business Plan in South Africa

What is an executive summary .

The executive summary is a high-level overview of your business plan, and it’s one of the first things people will see when they are reading through your business plan in South Africa. 

This section needs to be short (about two or three pages) but comprehensive; that means you should include all the critical information here while still keeping it interesting for readers. 

It should do four important jobs: 

• Introduce yourself and your company 
• Give background on why you started this project 
• Describe what you want to accomplish with this document 
• Highlight any challenges ahead 

Remember, if someone were deciding whether or not to read further, would their decision change based on what they learned from the executive summary alone?

What goes in the company description? 

The company description is a little more detailed than an overview, but not quite as long or involved as the rest of your business plan in South Africa.

In this section, you will want to state what industry you are in and why it is important (how does this help customers?). 

You should also describe how big your market is , where your competition lies, and who will be buying from you.

What do I put in my mission statement? 

Your mission statement highlights your goals for expanding into new markets/products/services. 

It includes details on why exactly yours is a worthwhile venture. 

Think about the reason behind setting up shop: if someone approached you with funding tomorrow would that have anything to do with why you started doing whatever it is you do? 

If not, then your mission statement might need some work.

What are strategies and how should I use them? 

Strategies detail the steps you’re taking to accomplish your goals! 

These can range from building a team to developing new products. 

You don’t want to get too specific here; that is what the financial section is for–strategies are more about giving yourself time management tools so you know when milestones will be reached! 

It also helps if these plans have an element of flexibility in case something unexpected happens along the way.

How much does it cost? 

The final sections of your business plan in South Africa involve numbers: revenue projections, expenses, etc. 

There isn’t one standard format or formula but there are plenty of resources available on how to calculate them. 

Basically, you want your financial section to show how the business will make money and what it will cost to run it!

What else do I need? 

Your business plan in South Africa should also include a cover page (with all of these details on there as well) and an appendix for additional information such as market research or employee resumes. 

With so much involved in creating a successful business plan in South Africa, don’t be afraid if this stage takes a while–just remember that once you have got everything together you are really one step closer to making your dreams come true.

When do you need a business plan?

• You need a business plan if you are;
• Seeking funding, investments, or loans
• Searching for a new partner or co-founder
• Attracting, hiring, and retaining top talent
• Experiencing slow growth and need a change

Tips to write a business plan in South Africa that will stand out

A). easy to read.

Make sure your business plan is easy to read and the sections flow together. 

Showcase lots of visuals and charts – these will keep readers’ attention ! 

The goal here isn’t just about getting people interested in what you’re doing, it’s about convincing them that they should invest or buy into your idea too.

b). Keep it brief

Don’t go overboard with the length of your business plan! 

A page a day doesn’t seem like much but by month’s end, you’ll have a sixty-page document that will turn off all but the most dedicated readers. 

Just give enough information to paint a picture and then let it shine through the action

c). Be smart about what you include

The financial section is going to be one of, if not THE most important part of your business plan–don’t forget that! 

It needs concise explanations as well as relevant numbers; don’t just write down random expenses or revenue projections (unless this is how you actually work) because these things need context in order for someone reading this document now to understand them later on when they’re doing their own calculations.

Remember that a business plan in South Africa isn’t just about making your idea look great, it is also about getting you closer to achieving the goals YOU set out for yourself.

Be confident in what you’ve written and make sure any feedback from readers is constructive rather than telling them they should have done something differently if there wasn’t a reason why they did it this way instead.

d). Proofread!

Nothing is worse than typos or grammatical errors in a business plan–it makes you look unprofessional and careless. 

Make sure everything has been double-checked before submitting! 

Remember that this document should be your guiding light throughout the entire process so take care of it as best you can to ensure it’s always working for YOU rather than against you.

Business plan template in South Africa

Even if you don’t plan to seek investments, it is good to write a business plan. There are other reasons for this, use this business plan template in South Africa:

• Writing out your goals helps you see what you want to accomplish. You can make more of a plan for what to do next.
• It is a chance to better understand your market (e.g., demographics, behaviors)
• You can make sure that everyone on your team is doing their job. Set up the roles for each person and tell them how to do these jobs. Make sure you set goals for each person.
• Team members can also refer to the document to stay on track
• Catching errors before they happen is important. It helps you make sure financial projections are accurate.
• You’ll be able to see the problems that could come up in the future.

Final thoughts on how to write a business plan in South Africa

Writing a business plan can be tough, but it’s also one of the most important steps in starting your own company. 

Remember to take care of every aspect and don’t let anyone tell you that their way is the only way.

It doesn’t matter if this is your first time writing or your fiftieth–just make sure everything comes together as soon as possible so you can actually get started on building YOUR empire!

Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Starting a Hair & Beauty Salon Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

When it comes to South Africa, hair is big business, it is estimated that the hairdressing sector contributes over R24.8 billion. There is an increase in the number of people who need their hair cut, styled, or simply washed. It is safe to say that everyone from all walks of life needs their hair taken care of. As the population increases along with rising living standards, children, students, adults, and their families seek professional hair stylists and beauticians. As such, setting up a hair & beauty salon business in South Africa is a profitable venture. Hair and beauty services will continue to be in high demand, creating massive and creative opportunities for hairstylists and beauticians. South African women prefer a variety in their hair care products, going from braids to weaves, to chemical treatments, to other drastic style changes. There has been a recent trend towards embracing ethnic hair amongst black people and the demand for hair products specifically meant for ethnic hair has been on the rise. There will always be a large number of men and women, especially in the formal sector, who want to look presentable, and this continues to create a large market for hairstylists. Everyone wants to look beautiful and smart, but it is important to understand that anyone venturing into the hair & beauty salon business needs to learn various hairstyles and creative ways to style hair. This article will outline how to start a hair and beauty salon business in South Africa, and the hair and beauty salon business plan – PDF, Word and Excel.

A salon is a lucrative business, providing income for many entrepreneurs, but there are some essential decisions you need to make before you venture into this business. You need to decide on the size of your hair and beauty salon; the location, the various products and services you will offer, plus your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good hair and beauty business plan before you venture into this business.

MARKET RESEARCH

Before setting up your salon business in South Africa, it is always best that you first research your market. You must understand the market before venturing into any kind of business. Market research will allow you to see if potential customers would be interested in the services you offer. It is necessary that you segment your market, determine who you want to target, and understand what they like. This will help you find your place in a sea of various beauty service providers.  You must have an idea of the number of salons in the area where you want to set up shop. A market analysis can show you how many salons are already in your town or city and who they serve. It is critical that you determine whether there are any unmet needs or areas in the hair and beauty industry. You must also have an idea of your competitors’ products and services and how you can compete with them. A market assessment will help you discover all that information plus it will help you determine your competitive advantage.

BUSINESS MODEL

There are many beauty products and services that you can offer in your salon. As such, you need to think about the specific services your business will provide. Some of these services you can consider offering include hair styling, hair coloring, extensions, cuts, trims, and shampooing, to name a few. You can also offer complementary beauty services in your hair and beauty salon, which can help you generate more revenue. Some of these services include pedicures, manicures, nail tipping, skin exfoliation, and acrylic nail application, among others. You’ll be surprised at how much your clients value having such services under one roof. It would take them a long time and cost them to travel from one luxurious spa to another, so having beauty services under one roof can attract a lot of clients. In addition to these services, you can also sell hair and skin care products to your clients. Shampoos, conditioners, nail polish, nail filers, and exfoliating creams are just a few examples. It is important that you do not focus on providing these products and services alone. Most businesses succeed by creating a warm, clean, and comfortable environment. Since you will be selling beauty services, how you make your clients feel really matters. When determining your business model, it’s important to consider the atmosphere as well as your specific products and services.

LOCATION & PREMISES

This is an important decision to make before you start a hair and beauty business. It’s important that you locate your shop close to your target market. Consider the amount of road traffic, find an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls, and the CBD. Opening a hair and beauty salon close to places that typically have potential for traffic will be ideal depending on your target market. The salon should be large enough to accommodate all your equipment and a number of customers at the same time. Your hair salon business plan should cater for the costs of purchasing or leasing the premises.

COMPETITIVE ANALYSIS

The hair industry in the country has many players. There are a huge number of both local and international salons and beaty bars operating in South Africa. You must therefore determine your competitive advantage and find ways to differentiate yourself from other beauty parlors. You can consider pricing your products and services competitively, locating your salon in a convenient place that is close to your customers’ homes, and ensuring that you offer a great atmosphere. Every business owner should conduct a competitive analysis for their business in order to understand where it will fit in the market. This way, you can find out where your strengths and opportunities lie, “spy” on your competitors, and take advantage of their shortcomings.

LICENCES, INSURANCE AND BUSINESS BANK ACCOUNT

When setting up a salon in South Africa, you need to have a license. A license can be obtained by visiting the National Bargaining Council for Hairdressing and Cosmetology, Beauty, and Skincare’s office. The National Bargaining Council website has the application form as well as a list of the required documents. Some of the documents required are a certified copy of the applicant’s identity document book, a documented description of the premises, and a site clearance, you also need to pay some fees. Make sure to renew your salon license whenever its expiration date approaches. In addition to having a license, your business premises must be insured. Just like any other kind of business, a salon needs general liability insurance, commercial property insurance, professional liability insurance, and workers’ compensation insurance. You need to be protected against claims arising from bodily injury, property damage, and personal injury. Repair expenses are also covered by insurance. Another important issue when running a salon is separating your business bank account from your personal bank account. This will make your accounting more efficient and protect your assets from legal liability. Also, separating your personal bank account from your business bank account will give you access to business-only financial services. You can also take advantage of tax deductions.

EQUIPMENT FOR A HAIR AND BEAUTY SALON

You need various equipment for your hair and beauty salon business. The equipment you need will depend on the size of your business and the kind of products and services you will offer. Some of the required equipment and tools includes blow dryers, multi-styling kits, curlers, hair brushes & combs, cart & trolleys, and hair styling stations. You also require furniture like hair styling chairs, dryer chairs and all purpose chairs. Your beauty salon business plan should cater for the costs of purchasing the equipment.

PRODUCTS AND SERVICES

Your target niche will determine the types of products and services you will sell. The most popular products and services offered in most hair and beauty salons include cuts, relaxers, perms, colours, massages, body waxing, facial treatments, manicures, pedicures, weaving and braiding.  It will be advantageous to sell hair extensions and hair treatment products to compliment your services. It is also wise to provide complimentary services such as free Wi-Fi to attract and entertain customers.  Another essential factor in running a hair and beauty salon is selecting the right suppliers for your products. Consider suppliers who can provide affordable and quality hair products consistently. Additional services such as manicures, pedicures, make up and facials together with spa services would be beneficial for your business. Your hair and beauty salon business plan should outline the various products and services you will provide.

STAFF & MANAGEMENT

As a customer-centric hair and beauty business, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving the clients and about hair in general. If you want to hit the ground running it’s better to hire a team of people who have experience in this business. Your beauticians should be able to braid or cut hair well in addition to being able to serve customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given intricate hair treatment tasks.

The equipment and chemical used in salons can cause serious injury thus it is important that you take the necessary precautions for the safety of your staff members and yourself. Depending on the size of your shop, the actual number of your staff will vary however, you will need hairdressers, beauticians, cleaners, and security as well as management. Your hair and beauty salon business plan should cater for the salaries and day to day expenses of your employees.

Some of the day-to-day operations of this business involves:

• Shampooing, cutting, styling, and colouring hair, as well as massaging and treating scalps
• Applying makeup, performing facials, and recommending skin care therapies.
• Performing manicures and pedicures, nail art, and color recommendations.
• Managing Staff
• Marketing and advertising

It is important to adhere to all industry related safety measures in place. These safety measures cover the cleanliness of your environment; how your staff members dress plus the general safety of your staff and customers.

SALES AND MARKETING STRATEGIES

When you set up your salon, consider launching your services in the local newspaper, on popular blogs, and on social media. Advertise greatly and consider setting up a basic website where you can post informative posts about hair care to attract new clients. Do not forget to keep all of your clients’ testimonials. If you can, record videos of what you did with them. Offer discounts to your regulars so that they can spread the word. Word-of-mouth advertising is still powerful, and it continues to build a lot of businesses . Make sure that your work meets high standards because each person who comes to you for hair treatment is a walking advertisement. You can offer specials, such as bring a friend along for a free service or give away a free shampoo.

Hairdressing in South Africa has developed and become recognisable as a profession and trade. There are more beauty and hair salons for the black population since they take up a large portion of the country’s population. There is an estimated 3 000 Caucasian hair salons and about 34 000 afro salons in the country.  They are a lot of hairdressers, hairstylists and cosmetologists who offer a variety of hair and beauty services. A large portion of ethnic consumers is moving away from harsh chemical relaxers in favour of less invasive products to manage their hair. The continuous rise in the urban population has resulted in an increase in the demand for hair & beauty care products and services.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. The cosmetic and personal care industry sector in the country has been growing steadily for the past years, thus opening a hair and beauty salon is a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a salon is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out hair & beauty salon business plan will help you in both the short term and long term for your investment. There are various risks associated with running a hair and beauty salon, like any other venture, your business plan should clearly outline these risks and ways to minimise them.

PRE-WRITTEN HAIR & BEAUTY SALON BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the hair & beauty salon business in South Africa, purchase our hair & beauty salon business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the hair & beauty salon business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a beauty & hair salon business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the beauty & hair salon business plan will lay out all the costs involved in setting up and running the salon business. The business plan is designed specifically for the South African market.

USES OF THE BEAUTY & HAIR SALON BUSINESS PLAN (PDF, WORD AND EXCEL)

The beauty & hair salon business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your hair & beauty salon business
• As a hair & beauty salon project proposal
• Assessing profitability of the hair & beauty salon business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE HAIR & BEAUTY SALON BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some South Africans in the hair & beauty salon business fail, so that you can avoid their mistakes
• Ways to raise capital to start your hair & beauty salon business in South Africa

The Hair & Beauty Salon Business Plan package consist of 4 files

• Hair & Beauty Salon Business Plan – PDF file (Comprehensive – 81 pages)
• Hair & Beauty Salon Business Plan – Editable Word File (Comprehensive – 81 pages)
• Hair & Beauty Salon Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 45 pages)
• Hair & Beauty Salon Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

GET THE HAIR & BEAUTY SALON BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

• Cash deposit into our FNB Company Bank Account
• EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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A Sample Property Development Business Plan Template

By: Author Tony Martins Ajaero

When you talk about property development business, loads of entrepreneurs will back off because they know that it is a business that involves huge startup capital. Beyond every reasonable doubt, one of the most profitable, creative and interesting aspects of the real estate industry in south africa is property development.

As a matter of fact, developers are major players when it comes to determining the prices of properties. Although this type of business venture can be risky, but in other to make it big in the industry as a property developer, you just have to take calculated risks.

Some factors that are major concerns in the property development business are cost increase as a result of inflation, currency devaluation and economic challenges. Unforeseen delays on the part of government agencies, litigation and also delays from contractors can lead to substantial cost increase especially if the project is heavily dependent on bank loans.

If perhaps during this period there is a change in the supply and demand dynamics of the property sector, the project can be affected negatively. Below is a sample property development company business plan template that will help you successfully write yours with little or no stress.

How to Write a Property Development Business Plan for South Africa

1. industry overview.

Property development industry is a many-sided business that covers all activities ranging from acquiring raw land to selling or renting or leasing of fully finished and furnished properties. Developers are responsible for turning ideas into real properties; i.e. they acquire land, they finance real estate deals, they engage in building projects and they sell, rent, lease and manage properties on behalf of their clients.

In 2016, the investment volume in South Africa’s real estate saw a 55.2 percent increase, in spite of economic challenges, weak currency and political uncertainty. The South African listed property industry has risen nearly 9 percent in the first nine months of the year, about double in equities achieved which was 4.82 percent. At 7%, South Africa’s real estate market continues to demonstrate maturity and ongoing resilience.

The South African property sector is valued at R5.8 trillion, according to the latest Property Sector Charter Council’s (PSCC) report. New research shows 75 percent of global real estate investment takes place in highly transparent markets with South Africa ranking 25th out of 109 markets.

Property Divisions in the Pretoria region enjoyed a 49 percent increase in turnover and a 42 percent increase in unit sales. Foreign buyers only make up around 5 percent of new homeowners in South Africa.

Just like all other investment vehicles, there are potential down sides that you need to look out for as a property developer. One of the major risks in property development is a sudden down turn in the economy. Property development could take a period of two to three years from conception to completion depending on the size of the project and the cash flow.

As a matter of fact, some projects can even take much longer than that. Because of the time involved in developing properties from start to finish, loads of unanticipated things could crop up.

The property development cum real estate industry is highly regulated in South Africa and anyone who aspires to start a property development company must apply and obtain a license before they can legally operate in the industry.

Lastly, as a property developer, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties.

2. Executive Summary

Lucas Polokwane® Property Development Company is a South African based property development company. Our head office will be located in a centrally located office facility in the heart of Cape Town – Western Cape Province. We chose Western Cape because reports show that the Western Cape will continue to outperform all other areas of the country, remaining the top performing major metro housing market in SA. House price inflation in the region has risen by over 10.35 percent, with no indication of it slowing down.

Although our Head Office will be located in Cape Town, but we will open our branch offices in major cities in South Africa within our first five years of operation. Lucas Polokwane® Property Development Company will engage in property development projects for a wide range of clients. We will work towards becoming one of the largest property development companies in South Africa.

We are quite aware that property development requires huge a capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any opportunity that comes our way in the real estate industry.

As part of our plans to make our customers our number one priority and to become one of the leading property development companies in South Africa, we have perfected plans to adopt international best practices. Lucas Polokwane® Property Development Company has perfected plans that will help us to become a specialist in turning slums into beautiful cities and turning dilapidated buildings into master pieces, and that hopefully will be our brand and signature.

Lucas Polokwane® Property Development Company will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Lucas Polokwane® Property Development Company is owned by Lucas Polokwane and his immediate family members. Lucas Polokwane has a Degree in Building Engineering from the University of Cape Town and he has successfully acquired over a decade of experience prior to starting his own company.

Other investors with the same investment ideology whose names cannot be mentioned here for obvious reasons are going to be part of the business especially as it relates to pooling cash together for property acquisition, renovation and beautification.

3. Our Products and Services

Lucas Polokwane® Property Development Company is going to offer varieties of services within the scope of the property development industry in South Africa. Our intention of starting our property development company is to favorably compete with leading players in the real estate industry both in Western Cape and in the whole of South Africa.

Our business offerings are listed below;

• Residential additions, alterations and renovations
• Construction management for residential remodeling
• Fire and flood restoration
• Home improvement
• Porch construction
• Sunroom additions
• Kitchen and bathroom upgrades
• Disaster repairs
• Manage Properties and Facility for Clients
• Property Makeover Services
• Real estate consultancy and advisory services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 property development companies in South Africa within the first 10 years of starting Lucas Polokwane® Property Development Company.
• Our mission is to help people, businesses, property owners and clients in Cape Town – Western Cape and throughout South Africa develop and remodel their homes, offices and properties to fit into the ideal mental picture they have.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the real estate industry. As a matter of fact, we have created a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, this is why we have decided to build our property development company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Lucas Polokwane® Property Development Company is fully aware of the modus operandi in the property development line of business, hence adequate provision and competitive packages have been prepared for independent sales agents. Our marketing department will be responsible for managing this aspect of our business structure.

Below is the business structure we will build Lucas Polokwane® Property Development Company on;

• Chief Executive Officer

Project Manager

• Company’s Lawyer/Secretary

Admin and HR Manager

• Head of Construction and Renovation
• Business Developer/Sales and Marketing
• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions.
• Creates, communicates and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for planning, management and coordinating all projects on behalf of the company
• Supervises renovation projects
• Ensures compliance during project execution
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of ongoing projects
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer/Secretary 

• Responsible for drawing up contracts and other legal documents for the company
• Consults and handles all corporate legal processes
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and take minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual report for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defines job positions for recruitment and managing interviewing process
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities

Construction Engineers

• Responsible for handling property development services
• Establishes and enforces company’s engineering and construction standards
• Ensures that renovation / construction work meets or exceeds standards within a designated geographic area.
• Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.

Marketing and Sales Executive/Business Developer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
• Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the line manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate information is supplied to clients when they make enquiries

6. SWOT Analysis

The fact that property development is a very rewarding business in South Africa does not mean that there are no challenges in the industry. Starting a property development business in South Africa comes with its own fair share of challenges as you would have to abide by the law and also compete with entrepreneurs in the real estate business value chain.

In order to compete favorably in the property development industry, we have been able to hire the services of HR consultants to help us conduct critical SWOT analysis for us. Here is a summary of the result of the SWOT analysis that was conducted on behalf of Lucas Polokwane® Property Development Company.

Some of the strengths that we will be bringing to the table in the industry is our robust relations with property owners and properties investment moguls in the whole of South Africa; our access to funding and our team of experts who have cut their teeth in the property development line of business; our commission structure and relationship with freelance real estate agents in Cape Town – Western Cape and other province in South Africa will also count towards our advantage.

As a newbie in the property development line of business, we may have challenges competing with big time property developers in South Africa; that perhaps is part of our weakness.

• Opportunities:

The opportunities in the property development industry especially in Cape Town – Western Cape is massive considering the fact that reports show that the Western Cape will continue to outperform all other areas of the country, remaining the top performing major metro housing market in S.A. We are ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a property development company operating in South Africa are unfavorable government policies , and global economic downturn; global economic downturn usually affects spending power and the real estate industry is known to encounter decline in sales and profits during this period. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

A notable trend in the property development industry in South Africa shows that the biggest group of home buyers are millennials; in fact, buyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups.

The market trend in the property development sector is that there are no fixed profit projections when engaging in a property development deal.

The profit you stand to gain depends on loads of factors amongst which are your attention to details, ability to turn a slum into an edifice and knowing exactly when to seal a property development deal. If you are able to get all the above stated factors right as a property development company, your gains will always be far more than your loss.

Another obvious trend that is common with property development companies in South Africa is that there is also an increased demand for luxury cluster homes in areas like Hyde Park, Atholl, and Morningside. In Gauteng, luxury homes that move away from the noise and congestion of traffic have become popular. High-end buyers are also opting for homes that are still opulent, yet offer more security and convenience.

This explains some of their big sales including the sale of a R33 million French style house in Constantia Upper Cape Town, and a R35 million property in Zimbali.

One thing is certain for every property development company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

As a property development company, our target market cuts across property owners of different class and people from all walks of life. We are coming into the property development industry with a business concept that will enable us work with people of different financial capabilities.

As a matter of fact, our target market is the whole of South Africa and we have put plans in place to recruit freelance agents to represent our business interest wherever they are located in South Africa. Below is a list of the people and organizations that we have specifically designed our services for;

• Families who are interested in acquiring a decent and well renovated home
• Corporate organizations who are interested in acquiring their own property
• Home owners who are interested in developing/remodeling and selling off their homes
• Properties owners who are interested in remodeling and selling off their properties
• Foreign investors who are interested in owning properties in South Africa and remodeling the property
• The government of South Africa (Government contracts)
• Managers of public facilities who would want to engage property development companies to help them develop/remodel properties under their care

Our competitive advantage

The property development industry is a highly competitive industry. Clients will only hire your services if they know that you can help them remodel their homes to fit into the picture of the ideal home they have in mind.

We are quite aware that to be highly competitive in the property development industry means that you should be able to deliver consistent quality property development jobs and you should be able to meet the expectations of your clients at all times.

Lucas Polokwane® Property Development Company might be a new property development company, but the owner of the business is a guru in the industry and has what it takes to grow a business from scratch to become a top brand within the shortest time possible.

Aside from our robust experience and expertise of our team, we have a very strong online presence that will enable us attract clients from all across South Africa.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Lucas Polokwane® Property Development Company is established with the aim of maximizing profits in the property development industry. Although we are a property development company, but part of our work force are also licensed real estate agents hence we intend generating additional income from diverse means in the real estate agency.

We have successfully built a vibrant real estate network that covers the whole of South Africa so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Lucas Polokwane® Property Development Company;

10. Sales Forecast

It is a known fact that as long as there are property owners in South Africa, there will always be need to for them to remodel their properties from time to time to conform with the trends in the neighborhood or city.

We are well positioned to take on the challenges that are synonymous to property development businesses in South Africa, and we are quite optimistic that we will meet out set target of generating enough profits from the first months of operation and grow the business beyond Cape Town to other Provinces in South Africa within record time.

We have been able to critically examine the property development line of business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions peculiar to similar startups in South Africa.

• First Fiscal Year: R500,000
• Second Fiscal Year: R1.2 million
• Third Fiscal Year: R1.7 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering the same services we do within the locations where we have a strong business presence. Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are competitions in the property development market in South Africa, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but would also extend to our freelance brokers.

Our goal is to become one of the leading property development companies in South Africa which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry.

Lucas Polokwane® Property Development Company is set to make use of the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry
• Promptness in bidding for properties that are put up for remodeling and development
• Advertise our business in real estate/properties magazines and websites
• List our business on yellow pages (local directories)
• Attend real estate related expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to successfully remodel or develop their homes/properties
• Leverage on the internet (social media platforms) and our official website to promote our business
• Encourage word of mouth marketing especially when we have a home for sale

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the property development industry by storm which is why we have made provisions for effective publicity and advertisement of our company.

Below are the platforms we intend to leverage on to promote and advertise our property development business;

• Place adverts on both print and electronic media platforms
• Place our flexi banners with our company’s logo and contacts in every property we put up for sale
• Sponsor relevant TV shows so as to be able to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our billboards in strategic locations all across Western Cape Province
• Distribute our fliers and handbills in targeted areas from time to time
• Attend landlord and residents association meetings with the aim of networking and introducing our business.
• Ensure that all our workers wear our branded shirts and all our vehicles are branded with our company’s logo

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our potential clients to help them develop or remodel their properties to meet their expectations. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to fixing a price for a property development contract. But one thing is certain, we will ensure that we deliver excellent jobs when have we are contracted to do so.

Lastly, we will ensure that we keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

• Payment Options

At Lucas Polokwane® Property Development Company, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Real estate deals usually involve huge amounts of money.

Here are the payment options that Lucas Polokwane® Property Development Company will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our aims without any hitches and we will also pay our freelance agents (real estate brokers) with same platforms. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

Any agent who intend paying with cash will be directed to deposit the money into our corporate account and then present their payment tellers to us.

13. Startup Expenditure (Budget)

From our market survey and feasibility studies , we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive property development company in Cape Town – South Africa and here are the key areas where we will spend our startup capital;

• The total fee for incorporating the business in South Africa – Name reservation application costs R50 and company registration R125
• The budget for permits and license – R2,000
• The cost for hiring business consultant – R2,500.
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, Project Management Software) – R7,000
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – R5,400.
• Cost for payment of rent for a suitable Office facility with enough space in Cape Town – Western Cape for 12 months at R1.76 per square feet in the total amount of – R85,600.
• The cost for office remodeling (construction of racks and shelves) – R20,000.
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – R15,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ( R2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – R100,000
• Working capital (investment fund): R2,000,000 (2 Million Rand)
• The cost of launching our official website – R600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – R5,000

Going by our research and feasibility studies, we will need about R2,200,000 ( 2.2 Million Rand ) to set up a property development company in Cape Town – Western Cape.

In the property development business, the larger your capital base, the greater the opportunities you can access and the more profits you will make. Despite the fact that we have a working capital of 3 Million Rand , we have been able to create a business relationship with our banks so as to easily access loans when the need arises.

Generating Startup Capital for Lucas Polokwane® Property Development Company

Lucas Polokwane® Property Development Company is a business that will be owned and managed by Lucas Polokwane, his immediate family members and other business partners. They decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank

N.B: We have been able to generate about R200,000 ( Personal savings R150,000 and soft loan from family members R50,000 ) and we are at the final stages of obtaining a loan facility of 2 million Rand from the bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers they have, the capacity and competence of their employees, their investment strategy and the business structure. If all these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Lucas Polokwane® Property Development Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our developed properties and services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Lucas Polokwane® Property Development Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in South Africa: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility in Cape Town – Western Cape: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO / President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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Farming South Africa

Chicken Farming South Africa – Free Business Plan

Chicken Farming Business Plan South Africa – In this article we have put together two simple chicken business plans for both small scale farmers and intensive or larger scale poultry farming. A small scale business plan will guide you how to farm with chickens and a more advanced plan feature points that you can present to the Bank for a loan or Government Funding

• Backyard or Small Scale Chicken Farming Business Plan
• Intensive or larger Chicken Farming Business Plan

Table of Contents

Breakdown of a Backyard or Small Scale Chicken Farming Business Plan

• Housing Cost
• Bedding Cost
• Feed and Water Cost

Health and Treatment Cost

Marketing and marketing cost.

We will look at the basics and profitability of small scale farming.

But let me explain why you need a business plan. A business plan is a written tool about your business that projects 3-5 years ahead and outlines the path your business intends to take to make money and grow revenue. Think of it as a living project for your business, and not as a one-time document. Break it down into mini-plans – one for sales and marketing, one for pricing, one for operations, and so on.

A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan for how to structure, run, and grow your new business. It’s a way to think through and detail all the key elements of how your business will run.

Setup and Cost

You need to determine how many chickens you can operate with. When building your coop you need to construct the building to easy extent it if needed as your business grow. Housing should be protected from strong winds and must be waterproofed.

Day old chicks are not cold tolerant and you can lose your stock if they are not protected against bad weather. Make sure that your coops are also protected against rodents and do not store feed in your coops.

Planning the cost of your housing carefully will save you money as you will not buy unnecessary material and pay extra wages to redesign your housing if errors were made.

Plan your bedding well before the chicks arrive. You can get bedding at your closest sawmill or at pet stores or even make wood shavings yourself. Bedding is a nominal cost and you will need to maintain it as long as you have chickens.

Bedding is not expensive and can be resold as manure after your farming cycle. Bedding can be bought in bulk and stored in a dry place which are rodent free.

Feed and Water

Watering Systems are expensive and need to be planned carefully. You need to get the right amount of bell drinkers or water holders and raise them as the chickens grow.

You will need 3 types of feeds for broilers in the form of starter feed, grower and finisher. You will find a breakdown of feeding methods on our website.

Planing your feed is crucial and having too many chicks at the startup of your business you don’t want to run out of cash to buy feed for the chickens.

Work out how much starter, grower and finisher you are going to need. You can use this Feeding Calculator for Layer and Broiler Chickens

You need to plan for chickens getting sick. Talk to your state vet before starting your business. Virukill is a must for any chicken farmer to disinfect their coops floors and walls. You can also use it to wash their drinkers and feeders.

Marketing is an essential part of your business. Plan ahead on how to market your business. Advertising in news papers or on social media is a good way to create public awareness and almost guaranteed to bring clients to you. There are many free methods of marketing but it is time consuming and not always an effective strategy to market your business.

You have to decide how much help you are going to need and budget for wages. Chickens take time to return your investment and running out of cash means that you are going to run out of workers.

Selling your products are not always easy. We have put together a paragraph on how to sell your chickens and eggs.

4 Best Ways to Sell Chickens in South Africa

Poultry Farming Business Plan Outline – For Bank Loans or Government Funding

You need to follow these points to create a full and complete business plan to present to your Bank for a loan or to apply for Government Funding.

• Mission Statement
• Keys to success
• Location and facilities
• Industry Analysis
• Challenges facing the poultry industry
• Market segmentation
• Target market segment strategy
• Market trends
• Startup costs
• Product description
• Future products
• Service Description
• Future services
• Competition
• Competitive edge
• Marketing strategy
• Pricing and promotion strategy
• Web strategy
• Sales strategy
• SWOT analysis
• Socio-cultural
• Technological
• Management team
• Organizational structure
• Hiring Plan
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet
• Financial risks
• Health risks
• Technological risks

YouTube Channel:  Farming South Africa Facebook Page:  Farming Life Back To Home Page:  Farming South Africa

Keywords for this post: Farming South Africa Farming Magazine South Africa Online Farming Magazine South Africa Agriculture South Africa Farming News South Africa South Africa Farming

33 Replies to “Chicken Farming South Africa – Free Business Plan”

I would like to be connected to the suppliers of poultry equipments. Batery cages, incubators, etc. I am planning a start up for egg, meat and chick production.

Please advise in what province country you stay, that way, suppliers can get hold of you.

Thank you very much for the good information about chicken farming. I have learnt a lot and I am looking forward to starting poultry farming soon.

Hi i would like to be connected to the suppliers of chicken poultry equipments which includes the housing. as i am in the pipeline of starting my own broiler production in south africa. i am currently staying in gauteng and would start the business in limpopo. (south africa).

I wanna start with a small scale so l can be good at managing it say about 500 broilers. I need to be assisted in draftibg a bplan to obtain funds to start my buildings and move it up and l will expand from my earnings

Hi good evening I am interested in chicken farming want start my business with 2000 chickens for egg production but need help and assistance to abtain land

Hello, please advise if you have been assisted as i also require some assistance in drafting a business plan,

i would like to start my own poultry farming business. i want to start by broilers then layer. i am struggling to draft a solid business plan. can you help me with a business plan. i want start by farming and raising 500 birds.

HI , I NEED HELP ABOUT BUSINESS PLAN .

I WOULD LIKE TO START A POULTRY FARMING . AND I WOULD LIKE TO BE CONECTED TO CHICHEN POULTRY EQUIPMENT,WICH INCUDES THE HOUSING ,INCUBACTOR ,ND BATERY LAYER CAGES. I WANT TO START MY OWN BROILER ,LEYER CHICKEN ,EGGS,MEAT ND CHICK PRODUCTION.

I need all the information I can open get before I begin. Please help me by sending me information on how to raise broilers to maturity. You can help me with off of broilers or begginera books

Good day I would really like to start my own poultry farming can you please assist with a solid business plan.

hy i would like to start a chicken layer farm, can you help with bussinees plan.

I really need help how to draft a proper business plan for layers and broilers. Please help with business plan for 750 layers and 700 broilers

Need all the finances and any form of assistance with our Layer farming Biz.

Assisting in designing and building Poultry Farm in Protes Gle, Soweto, Johannesburg. Looking for suppliers of related products

I need help with business proposal cos I’ve started with selling chickens to the market

May you please assist me with Broiler/ Layers fertilized eggs and chicks suppliers for small scale farming based in Witbank Mpumalanga province or Bronkospruit Rural.

Hi I need your assistance with a business plan for a chicken farm as well as financial forecast , I’m based in Brits.

Hi I’m starting a broiler chicken farm. Starting with 150 000 chicks. Incubators for 50 000 eggs. I need a business plan Quotes for my infrastructures as well as automatic feeding system.

Kind regards Austin 0671583665

Hi. My name is Muzi Mndawe I need to start a chicken farm business. Starting with 500 chick and egg layers. So I need help I stay in mpumalaga around Mbomnela

Hi I’m Ntombi in Khayelitsha CT, I would like to find out how do I go about farming chickens, selling and also assistance in making a business plan and acquiring funding.

Good day I need to start poultry project

I need help in starting an egg production company

Please could you assist me with a poultry farming project for layers and broilers. Thank you kindly.

I want to start a small scale poultry project ( egg production) . can you help me to develop a business plan and solicit start-up funding . Thank You

Hi I am located in Protea Glen, Soweto and looking to start chicken farming business , please advise how and where do i start, even interested in learning more about chickens as well. PLEASE ADVISE..

Hi! I have an incubator and a Hatcher for chicken eggs and would like to be assisted with buyers for 1 day old broiler chicks as I don’t have facilities for growing these chicks.

Hello, i am looking for suppliers of Ross Broiler Day Old Chicks in the Vaal, Vanderbijl area. Please advise.

We want to start a a chicken farming business. Can you help with the business plan and the starting costs then if the funding are accepted we will need help to put the all farm in place.

Hi, I want to bay a farm and start a poultry farm in the north wets area, need some help with a business plan and start up for the farm, I need help please.

I am looking at busying a fully operational chicken farm around Pretoria not exceeding R4m please assist if you can.

I would like to be connected to the suppliers of poultry types of equipment. cages, incubators, etc. I am planning a start-up for egg, and chick production.

my name is Jeanette iam startup in layers your help will be highly appreciated

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[Pdf Sample] Poultry Farming Business Plan In South Africa Docx

Poultry farming is a lucrative business opportunity in South Africa, offering potential entrepreneurs the chance to tap into a growing market. A well-structured business plan is crucial for the success of any poultry farming venture. In this article, we will guide you through the process of creating a comprehensive business plan specifically tailored for poultry farming in South Africa.

[Pdf Sample] Business Plan Proposal For Poultry Farming In South Africa Docx

Table of Contents

To write a business plan , here is a breakdown of how it should be structured and what should be in each category. After this instruction, I will provide you with a sample of one I wrote for my farm , let us go:

Read Also:  [Pdf Sample] Farm Business Plan Example Docx

Executive Summary

Business overview.

In this section, you will delve into the details of your poultry farming business . Outline the legal structure of your company, the location of your farm, and the type of poultry you plan to raise. Discuss the reasons behind choosing poultry farming as a business venture and emphasize the potential profitability and growth prospects in South Africa .

Read Also:  [Pdf Sample] Business Plan For Farming In South Africa Docx

Market Analysis

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Poultry Farming Operations

In this section, outline the operational aspects of your poultry farm . Discuss the infrastructure requirements, such as housing, equipment, and facilities. Describe the processes involved in poultry rearing, including sourcing of chicks, feeding and nutrition, disease management, and waste disposal. Highlight any unique selling points or innovative techniques you plan to implement.

Production and Distribution Plan

Marketing strategy.

A well-defined marketing strategy is crucial to promote your poultry products and attract customers. Identify your target audience and devise a marketing plan that utilizes both online and offline channels. Discuss branding, advertising, social media presence, and participation in local events or farmers’ markets. Highlight any unique qualities of your poultry products, such as organic or free-range options.

Financial Projections

Read Also:  [Pdf Sample] Business Plan For Shrimp Farming Docx

Risk Analysis

In this section, analyze the potential risks and challenges associated with poultry farming in South Africa . Discuss factors such as disease outbreaks, market fluctuations, regulatory changes, and environmental impacts. Outline risk mitigation strategies and contingency plans to ensure the sustainability of your business .

Is poultry farming profitable in South Africa?

Yes, poultry farming can be highly profitable in South Africa due to the high demand for poultry products.

What is the required investment for starting a poultry farm?

The required investment for starting a poultry farm varies depending on the scale and infrastructure, but it can range from moderate to substantial.

Read Also:  [Pdf Sample] Business Plan For Prawn Farming Docx

How can I differentiate my poultry products in the market?

What are the main challenges in poultry farming.

Some of the main challenges in poultry farming include disease outbreaks, market volatility, rising feed costs, and regulatory compliance.

Can I export poultry products from South Africa?

Yes, South Africa has the potential for poultry product exports. However, it is essential to comply with international standards and regulations.

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Author: adewebs, you may also like:, [pdf sample] business plan for pig farming docx, starting a poultry farm with limited resources in ghana: a comprehensive guide for new farmers, how to register agribusiness company in kenya (see full guide), starting a poultry farm with limited resources in nigeria: guide for new farmers, one reply to “[pdf sample] poultry farming business plan in south africa docx”, leave a reply cancel reply.