sales pitch speech techniques

9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

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FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 09/07/23

Published: 09/01/23

Your sales pitch can make or break the deal, so it‘s a good idea to have that nailed down before meeting with your customer. It’s your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them.

I've been in sales for almost 16 years and have heard my fair share of both great and less-than-stellar pitches.

For this post, I‘d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve ever heard.

What is a sales pitch?

How to start a pitch.

How to Makes a Sales Pitch

The Sales Pitch Framework

Sales pitch ideas.

Sales Pitch Examples

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as ‘elevator pitches’ because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you're doing it wrong. (Psst: If you need help creating a value proposition, we've got you covered.)

They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

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What is a product pitch?

A product pitch is not much different than a sales pitch, but is specifically focused on a product or service. You'll go in-depth and emphasize how your product works, how it will solve their pain points, and the specific benefits it will bring to your customers.

As an example, a sales pitch can be broadly focused, like if you‘re a consulting firm that offers a wide range of services. You’re selling your business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

Starting a pitch is arguably the hardest part. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting your pitch, you’ll want to integrate the following essential elements.

Start with the problem. Always start with the problem. Unless they know the problem you can solve, they won’t be open to hearing how your product is a solution.
Tailor the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Research their vertical and use the information you found to personalize the pitch immediately.
Offer stakes. If they don’t solve the problem using your solution, what do they have to lose? You don’t need to state it in such clear terms — but alluding to the risks at the start of your pitch can help you secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

Start off a pitch with what you know best — yourself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Your personal anecdote should focus on a problem that your product can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

Stick to yes or no questions and tailor it specifically to the business you’re pitching to. If you’re speaking to a real estate business, create a question that articulates a problem specifically experienced by real estate firms. If you sell a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that you’re a salesman of yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin your pitch. Consider instead: “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

How to Make a Sales Pitch

Make it short.
Make it clear.
Explain who your customers are.
Explain the problem they're facing.
Explain how your product addresses their needs.
Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience‘s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don‘t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If you’re pitching a product, you want to ensure that you clearly communicate how it will solve your prospects' pain points, giving them a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you‘re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product, and try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If you‘re pitching a spreadsheet software for accountants with functionality Excel doesn’t have, you could discuss how hard it is to bookkeep without your software's unique features.

5. Explain how your product addresses their needs.

Here‘s where you start to bring it all home. You’ve established who you‘re selling to. You’ve established why you‘re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

Robin Piree, filmmaker and creator of RobinPiree.com even notes, "Buyers are focused on their needs, and sellers are focused on the details of their offering. The goal of a successful pitch deck is to switch your focus from what you offer to how that meets your buyer's needs."

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we‘ve been using, you can talk about how accountants that use your software have more time to spend with important clients or the flexibility to spend time with their families. Show how your product makes your customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here's a framework you can use for building your pitch:

Problem: Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
Value Statement: Share a very clear, concise statement of value. Be action-oriented and outcome focused. Avoid using jargon. Share benefits.
How We Do It: Highlight unique differentiators and explain what you do.
Proof Points: Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
Customer Stories: Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
Engaging Question: Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if your product is small or light enough to keep in your pocket, you should always have one on-hand to show your prospect.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing‘s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they're likely to respond.

Tell a story.
Include a value proposition.
Personalize the sales pitch.
Switch up your pitch.
Practice your pitch.
Try not to use metaphors.
Create a WOW moment.
Appeal to emotions.
Back it up with facts.
Tap into their fear of missing out.
Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, you can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

For instance, if you’re selling enterprise-level software to senior-level executives, you might adjust your tone and delivery to be more formal and poised. The scrappy owner of a startup, however, might appreciate more humor and levity. Study your prospects to figure out the best storytelling method for them.

sales pitch ideas: storytelling dos and donts

2. Include a value proposition.

What value will you provide for this person or their company? While your pitch should be short and sweet, the value proposition is the core of your sales pitch. To offer the greatest amount of impact, your value prop should come after you identify the problem that your prospect faces in their day-to-day. The value prop is the proposed solution and is the make-or-break moment of your pitch.

Create a value proposition canvas to guide the wording of your value prop. Remember that the gain creator and pain relievers connect directly to the customer gains and pain points. Leveraging these two sections of your canvas will help you create a pitch that directly speaks to your prospect and their needs.

sales pitch ideas: value proposition canvas

3. Personalize the sales pitch.

Who are you talking to? Make sure your sales pitch is relevant to them and piques their interest. You‘ll be able to customize it so it addresses the items that are most important to the person you’re speaking with.

This idea applies to any pitching method or technique you use. No matter what, the sales pitch should speak to your prospect’s highly specific pain points and needs. For instance, if you’re pitching your bookkeeping software to the sole proprietor of a freelance business, you might emphasize the easy and simple invoicing tool.

For personalization to have the most impact, you must have had a productive discovery call where you asked questions that uncovered your prospect’s most urgent needs. Leverage the information you found out during that process to hone your pitch.

sales pitch ideas: discovery call personalization

“How many times have you found yourself in a spot where you absolutely loved how you or your subject looked in a picture; however, something still seemed to be wrong about it as a whole? In most cases than not, that ‘something wrong’ is the image background. An ill-looking background can potentially drop down the appeal of a picture. Glorify’s background removal tool solves this problem for you under minutes!

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It immediately presents a common problem that e-commerce vendors and marketers deal with and offers a solution.
It’s fast-paced and gets right to the point.
Its use of animated visuals and catchy audio make it engaging to watch.
It demonstrates how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

To fill the need, they developed the idea of a software solution for encoding data into inaudible tones. On a three-day, SXSW-bound, Cincinnati StartupBus, LISNR® was born, pitched, and moved to a seed round. Over the past 7 years, LISNR has raised over $35M and pioneered many advancements in ultrasonic technology, ultimately driving its usage in payments today.”

It uses the company’s origin story as a storytelling device.
It communicates the company’s values.
It differentiates its product from others on the market.
It shows how much the company has grown over time.

9. Follow-Up Pitch

So, what do you do if your prospect doesn’t respond to your first pitch? You follow-up with them. A follow-up pitch gives you the opportunity to reignite the conversation, reinforce your value proposition, and address any questions or concerns your prospect might have.

Follow-up pitches can be delivered through a number of channels, but phone calls and email are the most common. Ultimately, the goal of a follow-up is to continue nurturing your relationship with the prospect and convert them into a customer.

Here’s a great example of a follow-up after connecting with a prospect on social media:

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5 Sales Pitch Examples (and How to Craft Your Own)

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Learn more about the core elements of a good sales pitch and review sales pitch examples that do things right — and wrong.

Elyse Archer

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We’ve all had to put up with pushy salespeople. I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships.

As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch.

What you’ll learn:

What is a sales pitch, why are sales pitches important, what are the core elements of a sales pitch, what are the types of sales pitches, what are the do’s and don’ts of sales pitches.

What are some sales pitch examples based on different scenarios?
How do you craft your own sales pitch?

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A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. However, this doesn’t mean it’s all about you or your sale. A sales pitch should focus on your prospect and their needs. In other words, how your product solves their problems.

Think of your sales pitch as an invitation to take the next step, like scheduling a discovery call or setting up a demo. Each time you guide someone to the next step, the invitation will evolve with the course of your sales process . You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage.

They help you hook the right customers — those who would benefit most from what you have to offer. The right customer will buy what you’re selling, use it, and be better for it. Why? Because you’re not just pitching a product, you’re pitching a solution.

A strong sales pitch also gives you the opportunity to listen, ask questions that showcase your experience helping similar prospects, and share information the prospect can’t find on their own.

Good sales pitches are helpful, specific, and unique. They lead prospects to a clear next step. Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you.

Successful sales pitches:

Use a unique, personalized opening. This will help you stand out from generic pitches and show the customer you’re focused on them.
Acknowledge your prospect’s pain points or goals. A sales pitch should always focus on your prospect and their needs first.
Include solutions backed by data. This gives your pitch more credibility and helps to build trust with your prospect.
Close with next steps. Set the stage for further conversation and a future relationship with your prospect.

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. You can also tailor your pitch for all types of settings, such as:

Trade shows
Networking events
Sales meetings
Over the phone
Social media
Live or recorded videos and webinars

According to Salesforce’s State of Sales Report , 34% of deals are closed with a combination of both virtual and in-person touchpoints, while 32% are closed using only virtual channels. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close.

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Depending on your product and industry, your full sales cycle may cover several types of pitches before the final close. No matter which stage you’re in or what channel you’re using, here are some proven guidelines for an effective sales pitch.

Focus on your prospect’s point of view. Don’t make it all about you. This will help you build a more authentic relationship with the client.
Be concise. Don’t ramble. Not only will this help you come off as confident and professional, but it shows that you are knowledgeable about your product/service.
Share who your customers are. Don’t keep secrets. Transparency is huge for building trust and credibility. If you’ve helped similar customers, share that with your client.
Relax and ask questions. Don’t be aggressive. No one likes a pushy salesperson. Instead, try to understand their point of view and offer ways to help.
Support your pitch with examples of success supported by visualizations. Don’t bog down presentations with words. An engaging pitch will hold your prospect’s attention and make it memorable.
Tell a story. Don’t speak in bullet points. The more you can draw your prospect in with a story they can relate to, the more impact it will have.
Use AI to streamline your sales pitch prep and follow-up. Don’t rely on outdated tools. Better tools will make you more efficient, help you stay organized, and keep you on track.

Sales-pitch examples for different scenarios and channels

Below are three good and two bad sales pitch examples. Many come from my own experience as a sales coach and business owner.

Good: Written note to a cold prospect

The message below could be sent via email, LinkedIn, or any other digital channel. In fact, it’s also the type of language you can use when meeting a potential customer at a networking event.

“I saw [prospect company’s] latest public update on [a project]. Based on the research we’ve compiled about [emerging customer preferences in your industry], I have an idea that could help you [solve your problem or reach a goal]. Would you like to connect to see if this could work for you? Let me know when you’re available for a 10-minute conversation so we can discuss more. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]”

This pitch works because:

It has a unique opening.
It’s specific to the prospect.
It includes a next step.

Good: Voice message sent via LinkedIn

One day, I logged into LinkedIn to see something novel in my inbox: a voice note that stood out among the written messages. I was intrigued and listened right away. Undeniably, hearing someone’s voice on a digital platform made it feel more personalized. This person used LinkedIn to their advantage intelligently; they connected with me without being pushy or going straight for the close. (You could use the script above to guide the content of your voice message.)

It stood out on a popular channel.
The message was personalized.
The pitch wasn’t all about the offering.

Good: Pre-recorded personal video

Every day, my team and I receive multiple pitches for the podcast I host. One still stands out to me after more than a year — a person who took the time to record a personal video. In it, he shared why he loved my podcast and pitched his boss as a guest. However, it wasn’t all flattery. What impressed me most was the level of research he did to customize his pitch to my show and its goals.

It built an immediate connection.
It was customized.
It suggested clear next steps.

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Bad: automated, group-blasted linkedin message.

“Hi. Did the last hire you made have you scrambling to put out fires? If the quality of your talent is lacking, we may have a solution for you. Our virtual assistants are vetted via testing and go through a rigorous assistance rotation with our managers and executives before they’re added to our roster. Take a look at our database and rates: [link].”

This pitch does not work because:

It’s not personal.
It relies too heavily on technology and not enough human connection.

Bad: In-person elevator pitch

“Hi, Ms. Archer. Sorry to bother you, but I wanted to share some information about the latest [version of your product offering.] We fixed issues that came to us as feedback from customers like you and added [new features.] Can we meet for lunch to discuss?”

This pitch will not work because:

It doesn’t focus on the prospect.
Its tone is “salesy” and superficial.
The next step is too aggressive for an initial in-person meeting.

How to craft your own sales pitch in 5 steps

Now that you know the key components of a great sales pitch, what to avoid, and how to use different channels to your advantage, it’s time to craft your own pitch.

1. Research clients to find opportunities to help

Above all, the best pitches are service-oriented. Personally, I like to read through client testimonials to remind me of how my offering has helped clients realize big improvements. Think of success as helping prospects address pain points and achieve goals.

2. Put yourself in your prospect’s shoes

Think about your prospect (or group of segmented prospects with similar profiles). Consider what’s likely on their mind. The goal here is to think from their point of view, not yours. What would make them pause in their busy day to take notice of your offer and its benefits to them?

3. Customize your message

Your pitch should be specific and, whenever possible, customized to each prospect. You’re more likely to see success with a highly personalized pitch than with a one-size-fits-all approach that doesn’t consider your prospect’s unique needs or goals.

4. Always provide a next step

At the end of your pitch, explain what the prospect can expect. This includes a next step if they agree your pitch is a great fit for them. Depending on where your prospect is in the sales cycle, each pitch will have a different goal or next step. This might be scheduling a product demo, reference call, or closing the deal .

5. Test and refine

Each time you pitch, you’ll learn more about what works and what doesn’t. Keep track of your results so you can evolve your process and improve the experience for your customers. Pay attention to the types of pitches that bring you the most success, and lean into your unique strengths as a sales rep to pitch more effectively.

Leverage these sales pitch examples & tips to create your own

The most effective sales pitches come down to a few things: they’re service oriented, personalized, transparent, efficient, and focused on building relationships backed by credibility and trust. Whether you’re working to improve your sales pitch or just starting to test the waters, the right tools and coaching will help you automate parts of your sales process, improve your techniques, and be more productive so you can close more deals.

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Elyse Archer is the founder of Superhuman Selling and She Sells. Elyse helps entrepreneurs and sales professionals leverage their natural gifts and build wealth. She is also an international keynote speaker and host of She Sells Radio, where she shares best practices from female sales leaders who have accomplished extraordinary goals. Elyse is a 2X Salesforce Top Sales Influencer and has been featured in Forbes and Inc.

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How to Create an Effective Sales Pitch (With Examples)

January 15, 2024

Shara Zareen

How to Create an Effective Sales Pitch (With Examples)

A sales pitch is an attempt to get the prospect's interest in your offering so they decide to purchase it, resulting in successful sales. In other words, it's the art of presenting a product or service and captivating the audience to buy. While crafting a successful pitch for sales, it should be kept in mind that it is tailored according to your prospect's specific needs and interests.

What is a Sales Pitch?

As mentioned earlier, a sales pitch can be defined as a communication composed to convince a potential customer to engage with the products or services and take specific favorable actions. This sales technique is often called an ‘elevator pitch’ because of its need to be brief. Businesses can adapt this technique to persuade the audience either in person or through various digital channels.

A sales pitch is a sales presentation wherein the salesperson aims to captivate the audience, highlight unique selling points, and address the needs or desires of a customer. They often use scripts as a structured framework for promoting a unified brand image and its products or services. SquadStack has its own guided calling app that assures 100% script compliance. It helps our agents ensure that every call adheres to the guidelines, preventing fraudulent activities.

How to Pitch in Sales?

Before you present the product or service to potential customers, you must understand their needs and tailor your pitch accordingly. You might have to modify your pitch at the very last moment in certain circumstances. Hence, adaptability is essential. Make sure to address their specific challenges and highlight the unique features of your product. You must engage and invite questions from the customers for effective rapport building. Lastly, close your pitch with a clear call to action.

8 Steps to Create an Effective Sales Pitch Script

Sales representatives use sales pitches or written dialogue scripts to guide themselves while interacting with customers. The journey of crafting an effective script can be confusing and overwhelming. It demands a meticulous approach. Let us walk through the guide discussed below that offers valuable insights on crafting a sales pitch and achieving impactful results.

Step 1: Define Your Unique Value Proposition (UVP)

Unique Value Proposition (UVP) is a statement that conveys the distinct benefits and features of the offering to the audience. Identify what sets your products or services apart and clearly express the specific benefits you offer that your competitors don’t. Understand the pain points of your potential customers and ensure that your UVP resonates with their desires or challenges. Regularly reassess your UVP based on market trends.

Step 2: Develop a Hook

Start with a thought-provoking question that emphasizes the pain points or the desires your audience can relate to. You can even narrate a story that highlights the urgency of your offering. Position your product or services as the solution they have been looking for. Make sure that your hook is directly connected to the benefits you provide and create immediate interest.

Step 3: Structure Your Sales Pitch Script

Your sales pitch must have maximum impact. Make your offering relatable and introduce your solution as the ideal remedy. Provide evidence of your offering’s uniqueness through case studies, testimonials, or statistics.

Step 4: Craft a Compelling Story in your Sales Pitch Script

Begin with creating an emotional connection with your audience. Share your journey and portray your product as the hero that resolves issues and improves lives. Give real-world examples and testimonials that highlight positive outcomes. You can even use the PIXAR technique, a method developed by the Pixar Animation Studios that involves storytelling to present your product or service. The idea behind this technique is to pitch in a few but interesting sentences focused on phrases like ‘once upon a time…’ and ‘until finally…’.

Step 5: Include Strong CTA

Incorporate a strong CTA (call-to-action). Mention the next step you want the prospect to take, like scheduling a demo, making a purchase, or signing up for a trial. Use action-oriented language to instill a sense of urgency.

Step 6: Focus on Benefits, Not Just Features

Instead of merely listing specifications, explain how each feature translates into a tangible user advantage. Try to shift the focus of the pitch from the features to benefits by showcasing how your offering directly addresses their needs.

Step 7: Anticipate and Address Objections

It is a vital step in overcoming the barriers to a positive response. When you proactively acknowledge concerns and address objections, you demonstrate understanding and build trust. It shows that you have considered the prospect’s perspective, increasing the likelihood of recognition of your offering.

Step 8: Practice, Practice, Practice

Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches. At SquadStack, each caller receives targeted training to improve their performance. These trainings are based on insights and feedback from the call quality and performance monitoring of the callers.

Also, check Call Center Script: A Step-by-Step Guide

Types of Sales Pitches [+Template]

Sales pitches come in multiple forms, each customized for different contexts and objectives. Understanding the nuances of each type is the key to mastering the art of effective sales communication and driving desired outcomes. Here are some typical sales pitch examples.

1. Elevator Pitch

The elevator pitch is a concise and compelling summary that summarizes crucial information into a short and memorable message capable of sparking further engagement. This pitch is designed to leave a lasting impression, making it an effective tool for any situation where a quick and impactful introduction is crucial.

Example of an elevator script:

“Hi, I’m [Your Name] from [Your Company’s Name]. We specialize in developing cutting-edge mobile apps. Our team of expert developers ensures top-notch quality, timely delivery, and a user-friendly interface. We recently collaborated with [Name of the Company] and helped them increase their customer engagement by 40%. Imagine having a personalized app that boosts your business efficiency and engages your users. If you want to elevate your brand through innovative mobile solutions, I’d love to discuss how [Your Company’s Name] can make that happen for you.”

2. Email Pitch

An email pitch is a persuasive message sent electronically as a part of the sales strategy. It acts as a digital counterpart to traditional sales pitches that leverage the convenience of email communication to drive positive responses.

3. Cold Call Sales Pitch Example

It is a verbal sales presentation conducted over the phone to prospects who haven’t shown prior interest. Despite its challenges, it serves as a direct method for initiating contact and uncovering opportunities in an unplanned interaction.

Prospect: Hello?

Agent: Good morning [Prospect’s Name], I’m [Rep’s Name] from [Your Company’s Name]. I found your information while we were searching for business consultants in [Area’s Name], and I believe our services can benefit your website conversions.

Do you have a moment to discuss?

Prospect: I’m heading somewhere. How much time will it take, by the way?

Agent: If I could have just 10 mins, I can explain how we can elevate your business.

Prospect: Let’s connect some other time.

Agent: No problem.

4. One-on-One Consultative Pitch

Here, the salesperson engages in a conversation with the prospect, actively listens to their needs, and tailors the pitch accordingly. The one-on-one consultative pitch is a personalized sales approach that involves a collaborative exchange. It focuses on problem-solving and providing products or services based on the client's needs.

5. Social Media Pitch

These are visually engaging messages crafted for social media platforms. Social media pitches often incorporate multimedia elements to drive user engagement and encourage actions such as sharing content within their networks, clicking a link, or making a purchase.

6. Referral Pitch

This approach taps into the network effect to expand a customer base by sending persuasive messages to the potential customer through the recommendation of an existing client. It leverages the trust and credibility established by the referrer.

Hi [Recipient’s Name],

I am [Your Name], a representative of [Your Company’s Name]. [Referrer’s Name] from [Referrer’s Company Name] is our valued partner who recommended you to us. He/She spoke highly of your company and mentioned how you might be interested in our solution that has benefited their operation.

I would love to elaborate on how our [Product/ Service] can bring similar benefits to [Referred Company’s Name]. Can we schedule a brief call at your earliest to discuss this further? Looking forward to working together.

Best Regards,

[Your Name]

[Signature]

Sales Pitch Template

Hello [Prospect's Name],

I hope this message finds you well. My name is [Your Name], and I represent [Your Company]. I wanted to reach out to you because I believe we have a solution that aligns perfectly with [Prospect's Company] needs.

Identify the Pain Point:

In our discussions with companies in [Prospect's Industry], we've noticed a common challenge - [Briefly mention a common pain point in their industry or a specific issue your product/service addresses].

Solution Offered:

That's why I'm excited to introduce you to our [Product/Service]. Our [Product/Service] is designed to [Briefly explain how your product/service addresses the pain point and the value it brings].

Key Benefits:

Here are a few key benefits you can expect:

[Benefit 1]
[Benefit 2]
[Benefit 3]

Success Stories:

We've had the privilege of working with companies like [Client 1] and [Client 2], helping them achieve [specific result or improvement].

Next Steps:

I would love to schedule a brief call or meeting to discuss how our [Product/Service] can specifically benefit [Prospect's Company]. Are you available for a [phone call/meeting] sometime next week?

Thank you for considering [Your Company]. I'm confident that our [Product/Service] can make a meaningful impact on [Prospect's Company], and I look forward to the opportunity to discuss this further.

[Your Full Name]

[Your Position]

[Your Contact Information]

Examples of Sales Pitch Across Different Industries

For inspiration, use these concise sales pitch examples to elevate your sales communication across different industries.

1. Health & Wellness Industry

Pitches in this industry must focus on promoting products or services that contribute to the overall wellness of the audience. Highlighting natural ingredients and scientific evidence can prove to be beneficial in attracting customers and driving positive results.

How SquadStack’s fully vetted and managed telecallers helped Medfin , India’s leading healthcare provider, increase their appointment booking by 25%.

“We wanted a team who could deploy highly trained agents, set up audits, and have quality checks. SquadStack fulfilled all these needs.”

-Arun Kumar, Co-founder of Medfin

Sales Pitch Example for Health & Wellness:

“Hi [Prospect’s Name], I’m [Your Name], calling from [Your Company’s Name]. I was hoping to connect with you as I noticed your engagement with our company’s website. As you already know, we specialize in personalized fitness programs catering to our client’s unique goals. We have helped 500+ clients achieve their weight goals and improve their overall health. We’d love to create a customized plan for you. Can we discuss your fitness aspirations and how [Your Company’s Name] can support you?”

2. EdTech Industry

In an EdTech industry, the sales representatives must focus on highlighting factors such as personalized learning, efficient teachers, advanced technologies, and interactive content. They must showcase the positive outcomes of past students and institutional advancements.

Aakash + BYJU’s collaboration with SquadStack helped them reach 15 Lakh students within a week.

Social Media Sales Pitch Example for EdTech:

“Hello [Prospect’s Name], I recently discovered that we share a mutual connection- [Connection’s Name]. He/ She has been using our educational technologies in his/ her institute and saw a remarkable 20% increase in student engagement. Since you are in the same business as her, I believe our solution could bring similar results to your institution. Are you open to exploring more? -[Your Name]”

3. Brokerage Industry

Sales pitches in this industry must cater to the financial requirements of the audience. The offering should be able to meet the targeted customers’ investment goals. Showcasing market expertise and building trust can help easily convert leads .

Check out Upstox’s success story of becoming India’s leading investment platform with a 40% increase in account activations by leveraging SquadStack’s services.

“Outsourcing gives us a lot of flexibility. To do anything in-house, you will need a lot of time to scale up and execute things at a faster rate. We found a great partner at SquadStack, who helped us achieve our goals, growth, and targets.”

-Satyartha Srivastava, Customer Success Lead at Upstox

“Hello, I am [Your Name]. I am a broker from [Your Company’s Name]. Our platform provides real-time market insights and low-cost trades, empowering investors like you to make informed decisions. Last month, our customers saw an average return of 15%. Let us help you maximize your investments and elevate your portfolio. How about a brief call this week?”

Go Forth and Make Your Pitches Resonate

As we wrap up this exploration, remember that adaption and continuous refinement are crucial to driving results. Embrace the insights gained, apply them, and let each pitch be a stepping stone toward a persuasive communicator.

Define sales pitch.

It is a concise and persuasive communication that presents products or services intending to convince a potential client to purchase or take a desired action.

Why is a sales pitch important?

It serves as the first impression and sets the tone for further interactions. It helps communicate the uniqueness of a product or service, addresses the customer's need, and aims to persuade prospects to take specific actions.

How do you make a sales pitch?

To make an effective sales pitch, you must first understand your customers' needs. Then, introduce your product or service and highlight its key features that can solve their problem. Close with a clear call to action, and remember to follow up.

How long should a sales pitch be?

Ideally, it should be concise, lasting up to a few minutes. However, the length may vary depending on the context and other factors like the product’s complexity and the audience’s understanding.

What are the techniques one should follow for a successful sales pitch?

For a successful sales pitch, you will need the following techniques: Create an attractive story. Focus on the benefits and not just the features. Encourage action by creating a sense of urgency. Engage with the audience and ask questions. Highlight client testimonials and market expertise. Follow up.

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How to Give a Killer Sales Pitch (+7 Winning Examples)

January 24, 2019

by Charlotte Powell

After months of research and appropriate internet stalking, you finally have a meeting with the prospect you’ve been chasing.

Now, it’s time to pitch like your life depends on it, but, suddenly, you find you have no idea where to begin.

Steps included in a killer sales pitch

Press the pain point
Know what you're selling
Be engaging
Use storytelling techniques
Use slides wisely
Test tech repeatedly
Deliver the right message in the right place at the right time

So, what do you do? Probably what the rest of us do in that situation – Google. Well, the internet is a crowded place. In the interests of saving you time, we’ve found seven videos that highlight seven different aspects of what makes a successful sales pitch.

TIP: Learn how customer relationship software ( CRM software ) can help you close after your sales presentation.

How to create the perfect sales pitch

We’ve focused on content (make it customer centric), delivery, tech, and timing to give you an all-round picture of what you need to consider as you prepare for your sales pitch.

Are you ready to do this? Let’s dive right in.

1. Press the pain point

This Shark Tank pitch for an app used by kindergarten teachers to share information with parents taps straight into an emotional pain point: Parents don’t know what their kids are doing all day.

The guy pitching introduces himself as a parent and talks to the Sharks as parents, effectively saying, "I am one of you. I felt the pain that you feel, and this is the solution I created to that problem." His pitch also includes cute videos and pictures of kids, which doesn’t hurt.

Shark Tank example

Let's watch the following pitch as seen on ABC's Shark Tank. After you've watched, come back here to discuss.

The reason this pitch is so effective is because it’s entirely customer focused. It begins by emphasizing the problem – an essential focus for any good pitch – and goes on to briefly address all the benefits of the solution without worrying about the tech at all.

Remember, people buy for emotional reasons. So, it makes sense to focus on benefits, rather than features. Those benefits might be different for different customers, so don’t take a one-size-fits-all approach to creating your pitch. If it’s customer-centric (and it should be) then you might need to change the focus of your pitch when talking to different types of customers.

2. Know what you’re selling – it’s not a product

Have you heard the expression ‘sell the hole, not the drill’? It’s that whole features vs. benefits thing again, and, in this case, it’s based on the premise that people don’t buy a drill because they want a drill. They buy a drill because they need to make a hole.

The Brightwell pitch above is a great example of selling to the problem, and so is this clip of Mark Cuban talking about how he sold basketball tickets for a losing team.

Mark Cuban interview

Cuban understood that going to a basketball game isn’t about watching a team win or lose; it’s the whole experience. Somewhere to take your kids, make memories, soak up an atmosphere, and feel like you’re part of something bigger than yourself. That’s how he pitched tickets, and that’s how he made sales.

When you’re writing your sales pitch , think about what your product means to people and all the broader implications that impact might have. Don’t just say your product saves time; give examples of what that time saving means. Don’t just say it saves money; think about what that money could be spent on.

3. Be engaging

If you want to build enthusiasm for what you’re offering, you have to show enthusiasm. Your customers want to hear it in your voice, see it in your face, and read it in your body language. If you’re nervous, your customers will feel nervous – and nervous customers don’t buy. If you’re bored, your customers will be bored. If you don’t want to be there, neither will they.

Your presentation style is a key factor in the success of your sales pitch, so it’s crucial that you engage with your customers. Connect with them on an emotional level – whether that’s with warmth, humor, or empathy. You need that emotional hook in order to reel them in.

Most enthusiastic pitch ever

If you want to know what engaging looks like, take a look at this guy pitching Party On Demand at Startupfest. Sure, it’s not everybody’s style, but there’s no doubting his enthusiasm for his product – and it’s clearly infectious, judging by the reaction of the audience.

4. Use storytelling techniques

Storytelling is a fundamental aspect of sales pitches. We use it to paint a picture of what life could be like with our product. We use it to dramatize the pain point customers are already experiencing. We use it to build engagement and elicit emotional responses to seemingly emotionless objects.

It works because the conventions of storytelling are so engrained in the human psyche that we’re all programmed to respond to them – not just emotionally, but chemically. We look out for characters to identify with, situations we recognize, and journeys we can relate to.

We know that all stories have a beginning, a middle, and an end. So, we understand that we ought to be listening for that arc, which (hopefully) means we’re engaged with what you’re saying while we wait to hear the outcome.

Storytelling TED Talk

David Phillips gave an excellent TED Talk about the magical science of storytelling and why it’s so effective. The whole thing is worth a watch, but for a great lesson in the power of storytelling – how it increases focus, memory, and creativity – skip to the six-minute mark.

5. Use slides wisely

It’s tempting to put everything you want to say into a slide deck to prompt you as you pitch. Equally, with all the potential of modern technology, you might want to say it with video, but we advise against that.

Sales is all about the relationships formed between people. If you read off a screen or put it all in a video, really what you’re saying is, "You don’t need me." And if they don’t need you, they won’t buy from you.

Dragon’s Den pitch

That’s not to say slide decks aren’t useful. Used wisely, they can emphasize and illustrate your point. Take a look at this example from Dragon’s Den. These guys are using their slide deck to illustrate their sales story. (Note: They also use storytelling techniques, push the pain point, know what they’re selling, and are reasonably engaging.)

In the first slide, they even use the image as a kind of punch line to illustrate the pain point Brand Yourself solves – and it gets a smile out of the typically severe Dragons. The slides showing what the product offers are pretty clear and interesting to look at, but the entrepreneurs don’t spend time running through the specifics of what’s on screen.

It’s not necessary. The Dragons can read it for themselves if they want to, but really their attention is – rightly – focused on the gentlemen speaking.

TIP: Learn how a free slideshow maker can enable you to craft the perfect sales deck.

6. Test your tech, then test it again

Ask anyone about their experiences of PowerPoint presentations and – no doubt –they will talk about the frustration and the awkwardness of PowerPoint failures.

Sometimes, slide decks just flat out don’t work or computers time out; the mouse runs out of batteries or the screen is inexplicably blurry and unreadable; they cut your presentation time in half and, suddenly, you have to skip over slides that seemed unmissable when you put them in the deck.

PowerPoint can be a nightmare, but there are a few things you can do to prevent some of the basic failures: Test your tech, practice your PowerPoint, and test and practice some more – on location when possible. If you're remote and you'll be using a screen sharing tool , make sure your desktop is ready to go as soon as you start, so your prospect doesn't have to see you fumbling around in your tabs. We love tablets for delivering presentations because the intuitive swipe and tap cuts out the mousey middleman and makes for a much more fluid experience.

But what happens when things go wrong, despite your best efforts? That right there is the main reason not to lean on your slide deck to tell your story for you. If it only enhances your presentation and doesn’t work, then it's no biggy. You can carry on without it.

Though your gut may want to wait and see if the error can be fixed, your customers are unlikely to stay with you while that happens. It's better to continue with your presentation and make sure that what you have to say is so engaging that you don’t need pictures. You can always email the presentation over to your customers if there is something in particular you need them to see.

iPhone X failure to launch

People root for an underdog. So, if you can win them over in spite of technical failings, chances are, that’s going to be the start of a beautiful relationship. The best thing to do is keep going. And – don’t worry – it happens to the best of us.

Remember the iPhone X launch?

7. Right message, right time, right place

So much of delivering a killer sales pitch is being the person with the right message at the right time in the right place.

You might be pitching in a meeting scheduled months in advance or off the cuff at an industry event. Regardless, your success will usually come down to knowing your product and knowing your customer – and getting to them at the right time.

So, how do you do that? A lot of research.

Keep abreast of where your prospects are at – both in terms of business and physically (which events they are going to). Watch for signs they may be interested in your offering and make the most of them. Connect with them on social media with the aim of adding value, not pitching over LinkedIn messenger. Make sure there’s plenty of positive, educational content out there putting your name under their noses. And when your time comes, seize the day.

Cold calling pays off

That’s a difficult thing to find a real video of online. So, instead, our final video is a clip from, " The Pursuit of Happyness ," in which Will Smith’s character is cold calling. He takes a risk that pays off, putting him in the right place at the right time.

It’s time to crush your sales presentation

Hopefully these clips have inspired you to give the best sales pitch ever.

Remember: you need customer-centric content that tackles problems not products; an engaging delivery that draws your audience in; storytelling techniques that keep them on the hook; and a slide deck that supports your pitch – without taking over. Then practice, practice, practice until you’re confident you can do it at any time and anywhere – you never know when the opportunity might arise.

Ready to make your sales team even more productive? Learn how sales forecasting can help your team predict the amount of pipeline closed in 2019.

Get 30 business development resources, FREE. Get my resources...

Charlotte Powell is the head of creative at iPresent Ltd, which works to bridge the gap between marketing and sales. iPresent helps companies present more effective, controlled content from a tablet or browser – creating a more productive and successful sales team. It’s Charlotte's job to make sure the brilliant tech behind iPresent's product looks impressive in the most user-friendly way possible, while working with her team in the U.K. and U.S. to get the message out there that iPresent can really help to transform businesses through a variety of marketing avenues

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15 Best Sales Pitch Examples [+ Tips and Templates]

Melissa Williams

What Is a Sales Pitch?

types of sales pitches, 15 sales pitch examples, sales pitch tips, sales pitch template.

When it comes to sales pitch examples and persuading anyone about anything, a dichotomy holds true:

You want (or believe) one thing; they want or believe another thing.

The easiest way to get from Point A to B is to connect the dots.

You find your audience’s point of view (POV) and connect to their values or needs.

Below are 15 sales pitch examples that show you tactical strategies and sales techniques to do it the right way.

Here’s what we’ll cover:

A sales pitch is a concise, targeted sales presentation that succinctly explains the following aspects of an offer:

The product’s/service’s features and benefits
Unique value proposition/unique selling proposition (USP)
Data to back up your claims

Really great sales pitches also sometimes manage to make subtle references to more nuanced company information, like a mission statement, brand values, and more.

Sales pitches vary in length depending on their format, the specifics of your offer, and the needs of your market.

That being said, they’re definitely meant to be short — usually only a couple of minutes or less. That’s why a sales pitch is also sometimes referred to as an “ elevator pitch .” The idea is that you should be able to deliver the entire spiel in the time it takes to share an elevator ride with someone.

Because time isn’t usually on a sales rep’s side when they’re pitching, they need to make sure the content and delivery are extremely compelling.

To that end, it’s also important that the purpose of a pitch isn’t to sell the product immediately after the pitch. Instead, aim for baby steps; a more appropriate goal of a sales pitch would be to have to prospect book another meeting, sign up for a webinar, or commit to a demo.

Sales reps have a lot of flexibility when it comes to pitching. There are several formats and delivery options available to suit the needs of any product, rep, or target market.

Phone Sales Pitch

Though cold calling (and, these days, phone calling in general) gets a bad reputation, it can actually be a surprisingly effective approach for a sales pitch.

One of the advantages of a phone pitch is that it happens live, in real-time, so sales reps can gauge the prospects’ response and adjust their tactics accordingly.

Phone sales pitches also make it easy for sales reps to show how much they’ve done their research as they deliver a highly personalized, value-driven offer.

Pitching over the phone can also provide a natural segue into initiating an email conversation.

Voicemail Sales Pitch

If you’re going to practice phone sales pitching, you’ll also want to master your voicemail sales pitch.

With about 80% of all calls going to voicemail , chances are high that phone-based reps will need to rehearse exactly what they’re going to say when they hear that beep.

And with so little time in the day (and the depressing statistic that only 5% of voicemails ever get returned), your voicemail sales pitch needs to be intriguing enough that it compels the prospect to give you the time of day, listen to the message, and call you back.

Email Sales Pitch

The email sales pitch is a great tactic for sales teams that need to pitch to a large number of prospects. Reps who use this format get the benefit of being able to pitch to prospects anywhere, at any time.

Still, for all of its conveniences, email sales pitching comes with its own set of challenges.

Standing out in a prospect’s inbox, for example, is no easy feat. People receive over 100 business emails per day , so reps need to know how to cut to the chase immediately (bullet points are great for this). Even the subject line can become make-or-break for some messages.

The best way to use an email sales pitch is to focus on one or two primary points, and stick to them throughout. Remember, your main goal is to initiate further conversation; you can pick up where your email left off the next time you speak.

Social Media Pitch

Instead, look for ways to use social media that will hold up as timeless.

Social media pitching is great for increasing brand awareness and establishing credibility. It allows sales reps and prospects to engage in a casual, easy way that helps build rapport and trust.

Presentation Sales Pitch

The terms “sales pitch” and “sales presentation” are sometimes conflated. And for casual purposes, that’s mostly fine.

But in technical terms, a presentation sales pitch is one that includes a sales deck.

The sales deck is the presentation component — a visual supplement (including images, copy, graphics, charts, etc.) that improves your pitch. Tools like PowerPoint, Google Slides, and Keynote can help sales reps of any experience level create sales decks for presentations.

Over 90% of the information that’s transmitted to the brain is visual, so having the ability to present with visual aids is a huge advantage.

Sales pitch examples: Presentation sales pitch

For a really polished presentation, email and/or print a PDF copy of the sales deck for the prospect, so they can review it on their own time and share it with other relevant decision-makers .

Website Sales Pitch

Some sales teams use their company website to help them make their pitch.

A website sales pitch includes any strategic messaging and/or content placed on the page that’s designed to capture prospects’ attention and encourage them to take the next action (e.g., fill out a form, call a sales rep, etc.).

One of the biggest advantages of using the website to assist the sales pitch is that this format can be very effective at showcasing your brand values without coming across as too sales-y.

Follow-Up Sales Pitch

Elevator Pitch

“ Elevator pitch ” is the long-standing nickname for a sales pitch, and is named for the way salespeople need to pitch — quickly! Reps can get into the right mindset for an elevator pitch by imagining that they need to get their points across by the time the listener arrives to their floor.

This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don’t make it more complicated than that.

Sales pitch examples: elevator pitch template

Sales Pitch Example #1: The Elevator Pitch

In today’s day and age where everyone is on the go, the elevator pitch is a necessity. People simply don’t have the bandwidth for a full-length presentation — especially when they’re only just exploring their options.

>>Example: Check out this example in which a G2 rep pitches his product with authenticity and enthusiasm in under 20 seconds.

Social proof (i.e. data from case studies, quotes from testimonials, etc.) is one of the most powerful things you can include in a sales pitch.

Just make sure you find a balance between sharing what other people think versus sharing what you can do specifically for that prospect’s unique challenges.

Sales Pitch Example #2: The Product Demonstration

Sometimes, there’s really nothing like the real deal to get the prospect hooked. A live product demonstration can be incredibly compelling.

>>Example: Check out the way the founder of Scrub Daddy scrubbed his way into three different Sharks’ hearts (who ended up arguing for the right to work with him!) and earned his company a lucrative investment.

Watching this video, there’s no denying that the product works. The interested Sharks have absolutely no skepticism about the product or its claims; in fact, the best-fit Shark is actually excited to give him the money — all because his product demo spoke for itself.

Sales Pitch Example #3: The Pain Point Pitch

Here’s another Shark Tank example, and the entrepreneur in this pitch knows exactly how to dig into his market’s pain points: by talking about their children.

It’s clear by their body language here that every Shark — even those who are too old, at this point, to have kids in daycare — knows exactly the struggle that Mr. Brightwheel describes in his introduction.

The universal frustration faced by teachers and parents alike is so poignant that all he needs to do is describe it for a minute or two, and it brings even empty-nest parents right back to those chaotic early years.

Sales Pitch Example #4: The Two-Sentence Pitch

The Two-Sentence Pitch (also sometimes called the 12-second pitch) has a very specific framework.

First sentence: Complete (but brief!) summary of what your company does.

Second sentence: What sets your company apart from competitors.

That’s it! This structure is helpful for beginning conversations with investors. It’s also sometimes used as the introduction for a slightly longer elevator pitch.

>> Example: Here’s the two-sentence pitch in action.

Yesware is a sales engagement platform that helps sales reps increase productivity, improve engagement with prospects, and guide team-wide data-driven decisions. We integrate with Gmail, Outlook, and Salesforce in under 60 seconds, giving reps access to data directly in their inbox.

This pitch is short enough that the specific language and other components can easily be A/B tested to find the perfect combination of words, gestures, pauses, etc.

Sales Pitch Example #5: Don’t You Agree?

This presentation pitch example is a bait-and-switch approach that leaves your audience agreeing with you.

Here’s how it works :

Start with an undeniable truth.
Make a bold claim that contrasts it. One that should stir up some furrowed brows.
Why they should agree + Solution.

>> Example: Here is a set of slides by Drift that does this well. The breakdown of the pitch:

Truth : Tech has taken over our lives.

Bold claim : Forms, emails, and calls are the enemy. (Keep in mind that this is being pitched to marketers and salespeople, who rely on these channels for leads and customer communication.)

Why + Solution : Tech makes us treat humans like faceless leads. We should be focusing on creating real conversation and solving needs. Meet Drift.

The beauty of this approach is it makes us think differently. Deep down, we all want to push our teams ahead. Doing so requires innovation and change. Your pitch introduces a new line of thinking that helps your audience become a change agent for their team.

Want more? Here are 7 of the best sales presentation slides from companies like Facebook, Uber, and LinkedIn.

Sales Pitch Example #6: Start With a Story, Segue Into Your Pitch

Storytelling captivates us as an adult just as much as it did when we were a child.

Our brains literally react to them. Stories trigger the release of a trust hormone called Oxytocin. When storytelling in a sales pitch , this chemical reaction promotes connection and empathy.

>> Example: See this story by Amy Cuddy . (The pitch here is that we really can fake it until we make it; our body language informs our perception of ourselves and others’ perceptions of us, thereby shaping our outcomes.)

Here are the details to include in your story (with the speaker’s filled out as an example):

What : A car accident threw her from the car, dropped her IQ, and took her out of college.

When : Age nineteen

Why it matters : Amy overcame the odds by faking it until she made it. She realized that adjusting her body language shaped her mind, her behaviors, and her outcomes.

Pro Tip : Keep your story short. You should hit on all of the details above in less than 2 minutes. Here’s an example of what not to do: a seventeen-minute story by LEGO®.

Sales Pitch Example #7: Start With a Stat

Sharing data during a sales pitch is a surefire way to demonstrate your credibility. It shows that you’ve done your research and that you understand how their problem affects them in a very tangible way.

How it works: Start your pitch with a statistic that highlights the problem the prospect faces.

>>Example: Let’s imagine your sales team sells onboarding software for new hires. Your product is designed to cut down on wasted time training new employees and reduce employee turnover.

Did you know that disengaged or poorly-trained employees actually cost companies money? Employees with low engagement cost their organizations approximately 18% of their salary. And that’s not to mention the fact that it costs anywhere from $7,500 to $28,000 (or more) to hire and onboard a new employee.

This is an effective intro, or “hook,” because it immediately gets the prospect thinking about their own budget and bottom line, and how to avoid the consequences mentioned in the statistics.

Sales Engagement Data Trends from 3+ Million Sales Activities

Sales Pitch Example #8: The Demo Principle

What do late-night infomercials, Costco samples, and magicians have in common?

They show you what they’re pitching firsthand.

The theory here is that the cost of time and resources it takes to give a demo is worth it, because the net profit from sales outweighs the net profit of sales without a demo.

How to do it : List out a table with two columns: bells and whistles go on the left; the end benefits go on the right. Cross out the bells and whistles; demo and sell the end benefits.

>> Example : Watch this carrot slicer show passersby about an easy peeling experience. Notice how little he talks about features of the peeler, because you can see them for yourself.

Sales Pitch Example #9: Give Perspective Based on Your Audience

When you’re pitching, you know the thing you’re trying to sell like the back of your hand.

But you need to know your audience like that, too.

It’s the key that helps bring their point of view to yours. And it’s one of the most easily overlooked secrets behind a successful sales pitch.

Most pitches make the classic mistake of jumping right into selling.

How to do it right on your own : Ask your customers to pick their brain. Why did they choose you? What benefits were they excited to see? Why do they keep coming back? Lead with that.

>> Example: Watch Mark Cuban explain what he did when he was faced with selling Mavs tickets when they were the worst team in the league. (Start the video at 1:01.) He reframes the game experience as a way for parents to create lasting memories with their children — memories like the ones they still have with their own parents.

Sales Pitch Example #10: Use Emotional Appeal

Another thing that works in Mark Cuban’s pitch is that he uses nostalgia.

Triggering someone’s emotion drives them to act.

Think about it: It’s why panhandling works : it sparks sympathy, which compels us to give.

How to do it on your own : Identify your audience’s business and/or personal values. Show how your pitch relates to their own values. ( Yesware , for instance, relates to its users by being built to save them time and increase their productivity every day.)

>>Example: See this Shark Tank pitch , where a company founder gets two sharks tearing up by getting them to commiserate with the risks of starting a new company.

Using content in your pitch that strikes an emotional chord is one of 7 proven sales techniques to close a deal and get to “yes.”

Sales Pitch Example #11: Educate and Inspire

The way we grow in life, love, and our careers is by learning.

On the flip side of that, one way to help others to grow is to educate. And not in a way where you push your opinions. You need to lay the groundwork with facts they don’t know.

How to do it yourself : Use specificity. It’s a persuasive technique to make your points more believable.

>>Example: Here is a video pitch from CharityWater .

It lays out these important facts:

Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
Drinking dirty water each year kills more people than intense violence like war.
The water crisis is solvable. There is enough water in the world.

Sales Pitch Example #12: Use the Pique Technique

What was the first thing you did when you woke up this morning?

It’s the opening line of the video example above, and it captures viewers.

The thing is, when you’re selling to someone who doesn’t want to be sold to, jumping into a standard pitch is a fast turnoff.

The Pique Technique is where you make an odd request or ask a question that leaves your audience wanting to know more. They wonder why you’re asking, and that keeps them focused.

How to do it yourself : Make a small request of your audience, or ask them a question that’s easy to answer but leaves them wondering why you’re asking in the first place.

>> Example :

Sales Pitch Example #13: Paint Them a Picture

You think what you’re pitching is great, right? Well, the best way to show your audience this is to give them your POV.

How to do this : Think of the end effect of whatever you’re pitching. What does it feel like? Use a metaphor to explain it to your audience. You’ll need three or more points of similarity between the thing you’re pitching and the thing you’re comparing it to.

Because this can be tricky, here are two examples:

>>Example 1: Joe MacMillan compares the first web browser to driving through the Holland Tunnel:

Points of similarity:

Possibility to be able to go anywhere
Excitement of what is to come
The anticipation of everything being laid out before you

>>Example 2: Don Draper pitches a slide projector wheel by describing it as a time machine:

Goes backward and forwards
Takes us to a place where we ache to go again
Lets us travel to a place where you know you’re loved

As Don Draper says, this technique helps your audience to create a sentimental bond with whatever it is you’re pitching.

Sales Pitch Example #14: Use Flattery

We all have some level of self-doubt.

Which is why flattery is so effective.

It replaces our self-doubt with self-esteem. This subconscious effect holds true even when the offeror has an ulterior motive and the person you’re complimenting sees your ulterior motive .

>> Example:

Check out 5 more email examples of personal selling in action.

Sales Pitch Example #15: Show Them That Their Time > Your Time

This one makes you stand out because 98% of sales pitches make a valiant assumption.

One that ruins their shot — despite the effort put into writing and setting up the nurture.

They assume is that their time is more valuable than their prospects.

The mindset is “I put in 1 minute of research, so I’m warranted to ask for 15-30 of yours.”

Because “I think this is a really good fit.”

Who cares? The trash can.

Instead, show them you spent more time researching than you’re asking for.

>> Example: See the example below. First, Asher runs an audit to pitch. Then, he reaches out through LinkedIn Messaging and email to send me the audit directly.

Within the same hour, I then received this with the audit attached:

Keep the following tips in mind as you practice and perfect your sales pitch.

Research…a Lot

As fast-moving as most sales pitches are, they require a tremendous amount of research ahead of time.

For a sales pitch to be effective, the rep who’s delivering it needs to be on top of everything from product knowledge to customer knowledge, to market trends and predictions.

Solid sales pitch research means understanding:

The prospect’s pain points , needs, challenges, and preferences
The appropriate channel for distributing the pitch
The decision-makers at the prospect’s company, and how to reach them
Which questions and/or objections may be presented during the pitch

The more thorough your research, the more personalized your pitch will be.

Make a Connection

Although it’s hard to measure, a lot of your success with sales pitching will come down to how well you make your first impression.

Avoid the temptation to launch directly into your pitch content, no matter how limited your time.

Instead, be the leader in building rapport. Make an effort to make a connection, and (of course) always remember to pitch with honesty and integrity.

Start With a Strong Opening

You only have a few minutes to pitch, so the first few seconds are key. The opening of your pitch (sometimes called “the hook”) is one of the most important parts to master.

To add curiosity and engagement to this section, consider starting by asking a question or sharing a relevant statistic.

Work on Your Messaging

Regardless of the format of your pitch, always ensure that your brand messaging and value proposition are communicated clearly.

Sales pitch tips: Unique selling point (USP)

Numbers are precise and definitive — sharing statistics and data during a sales pitch can give prospects something tangible to reference as they contemplate more about your offer.

Nail Your Next Steps

Remember, the point of a sales pitch is to get the prospect to agree to the next step in the process.

To that end, sales reps need to make sure that they know exactly what they plan to ask for after their pitch.

Whether you want a meeting, a demo, or simply an email address, make sure that you have your specific ask ready (along with any materials you need to make it easy for them to say yes).

Although every sales pitch is different, there are a few components that are common to just about everyone.

Use the following list to help you create a sales pitch template for your team.

Introduction: Make friendly introductions and build rapport. Pay attention to the prospect’s body language, and adjust your approach accordingly.
Problem/Pain Points: Many sales reps find it effective to start their pitch with a question, or with a surprise-factor statement relating to the prospect’s pain point. The idea is to get them feeling a bit unsettled at the beginning so that by the time you finish your pitch, they are relieved to hear about your solution. This is where you get to the heart of the “why” for the prospect.
Value Statement/Value Proposition: As clearly and concisely as you can, explain your company’s value proposition and unique differentiators. The way you describe your USP should be action-driven and results-oriented. Avoid overly technical jargon or complex explanations.
Proof Points/Customer Stories: Social proof is powerful enough that it should always be included in a sales pitch, no matter how limited your talk time is. Snippets from case studies, testimonials, and online reviews are all great resources that prove other customers trust you; internal data and success stories can also be very compelling.
Closing Question/CTA: At the end of your pitch, it’s time to talk next steps. Some reps choose to end their pitch the same way it began: with an open-ended question . This can put the ball in the prospect’s court and help guide them into the next stage. If they don’t get there on their own, though, it’s up to you to be firm and make a direct call-to-action (i.e., Can we set up a demo for Thursday? How’s 2:00pm?).

Remember, it’s important to always connect the dots and put your prospect first.

These sales pitch examples use tactical strategies that are easily replicable but must be catered to your specific prospects.

This guide was updated on November 22, 2023.

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How to Create & Deliver a Sales Pitch (+ Examples)

Related articles, lead vs prospect vs opportunity: what's the difference, 52 lead generation statistics to consider in 2024, top 14 email nurture campaign best practices.

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A sales pitch is the long-form expression of your unique selling proposition (USP) that communicates the value of your offering to a prospect. Salespeople deliver soft sales pitches or shorter elevator pitches to prospects throughout the sales process, such as during a cold email or call. However, at the end of the nurturing phase of the sale, reps often deliver a more formal, final sales pitch via phone, email, or in-person meeting, transitioning the deal into the closing phase.

Sales Pitch Structure & Free Script

There is a specific structure you can follow to craft a formal sales pitch that effectively convinces a prospect to move into the closing phase of the sale. The crucial elements of the sales pitch are a segue from small talk into the pitch, the identification of the problem, an explanation of how a product or service will solve it, the benefits they’ll receive, and a CTA with next steps. It’s okay to rearrange components or add your own if you feel it produces a better pitch for you.

Below are the classic sales script elements and structure:

Segue Into the Pitch: Make a statement of confidence about your ability to help the prospect and ask them if they agree. Then transition into the pitch by framing it as a recap of the conversations you’ve had and the findings you’ve made.
Identification of the Problem and Consequences: Use information gathered during the sales process to identify one or two primary problems your prospect needs to solve. Also, name a negative consequence of letting the problem remain unsolved.
How Your Product or Service Provides a Solution: Briefly elaborate on how your product or service and a specific level or package solves your prospect’s problem.
Positive Effects of Solving the Problem: Name a few of the biggest benefits that your prospect or their business will get once they purchase the solution.
Strong CTA With Next Steps: End by laying out clear steps for your prospect to move forward with a purchase and ask them to take these next steps with you.

Typically, sales reps create one sales pitch script template that they can then tailor to fit each individual prospect before delivering it. This helps them sound confident while still allowing for personalization to each buyer’s unique situation. That said, we created a free sales pitch script article and template that you can tailor to each specific prospect you pitch.

If you’re looking for a smaller, more generic pitch that you can deliver to cold leads in under 30 seconds , check out our article about creating an elevator pitch . Most sellers choose to write the sales pitch first, then shorten it into an elevator pitch, but you can also write them separately.

How to Create Your Own Sales Pitch

There is a process you can follow to write a successful sales pitch. First, create your USP and build a sales pitch template. Next, pick which of your prospect’s problems and goals you’re going to focus on addressing in the pitch. Write down the costs of not solving the problem, the benefits of solving it, and an explanation of how your solution fixes the issue. Lastly, write your sales pitch script and then turn it into an elevator pitch.

More specifically, here are the eight steps to create a sales pitch:

Craft Your USP: Identify what makes you different from the competition, then turn that into a polished unique selling proposition.
Write Your Sales Pitch Script Template: Create a script template from scratch or find a template and modify it to fit your needs.
Review the Prospect’s Main Problem and Goal: Look back on the calls and emails you've had with your prospect to fully remember their key pain point and goal.
Name Some Negative Consequences of Inaction: Figure out how the prospect's business will be affected if they choose not to solve the problem.
Write How Your Solution Solves the Problem: At a high level, explain how your solution works to eliminate their problem or reach their goal.
Pick Three Benefits the Prospect Will Receive: Identify the top three ways your prospect will benefit from buying your solution.
Write the Pitch Components to Create a Personalized Script: Write your segue into the pitch plus the problem, solution, and benefits, and end with a CTA.
Write Your Elevator Pitch: Turn your fleshed-out sales pitch into a shorter elevator pitch to use on cold calls or at networking events.

Below, we've written a more in-depth explanation of the steps for creating your pitch:

1. Craft Your USP

Your USP describes why your product or service is better than the competition. Having a USP as your starting point makes writing the full sales pitch easier. We wrote a guide on how to create your USP . Check it out for the steps for writing one, including identifying your differentiator, turning it into the best USP, then using that USP in your messaging. Also included are the common value propositions expressed in the most effective USPs and examples from real companies for inspiration.

2. Write Your Sales Pitch Script Template

A sales pitch script is a customizable document that guides you in writing your pitch by telling you what main components you need to hit and what information about your prospect you should include. You can either use a premade script template and modify it to your needs, or you can start from scratch. If you build your own, ensure that you hit the five crucial elements of a sales pitch script (segue, problem, solution, benefits, and CTA).

Below is our free generic sales pitch script template:

3. Review the Prospect’s Main Problem & Goal

Consider the prospect’s main goal and the key problem preventing them from reaching it. Review your notes, especially from the discovery call, and emails with your prospect to refresh yourself on their main issue and goal. Knowing these before you start writing will help you create a script that expresses your business’s value in a way that’s meaningful to this specific prospect.

4. Name Some Negative Consequences of Inaction

Brainstorm ways that the prospect will suffer if they don’t buy your solution. Including this in the script will raise the stakes and give them more reason to purchase quickly. For example, a negative consequence of not fixing an outdated business website might be that visitors hop right off and head to the competition’s sites. Playing to your prospect’s fears and worries increases the likelihood that they’ll have an emotional response to your pitch.

5. Write How Your Solution Solves the Problem

Next, in 1–2 sentences, explain how your product or service works to remove this prospect’s main challenge. Before this formal pitch, you’ve likely already given them a demo or presentation, so keep the mechanics surface level. There’s no need to get overly technical. Just jog your prospect’s memory. Name the 1–2 relevant features or services that directly solve the issue. Including this in the pitch will help them believe that your solution makes sense and will work.

6. Pick Three Benefits the Prospect Will Receive

Think of three benefits that your prospect will receive once they buy the solution. Your marketing materials likely list numerous benefits of your product and service, but pick just the three that will relate most to your buyer. Relatable means they help the buyer reach their specific long-term goal or they are something the prospect has already mentioned they want.

For example, a prospecting tool rep selling a VP of sales might say “your team will find better leads, research them more quickly, and send better emails, enabling you to reach your revenue targets.” Placing three benefits in the pitch serves to further excite the prospect and raise the chances they say yes to the purchase when you ask for the sale at the end of your script.

7. Write the Pitch Components to Create a Personalized Script

Now, referencing all the notes you’ve jotted down, write out each of the sales pitch components we discussed earlier in this article. This is where you really dig into and personalize the segue, problem, solution, benefits, and CTA:

Segue Into the Pitch: Craft a transition into the pitch by restating the problems and goals of the client.
Identification of the Problem and Consequences: Write your prospect’s key problem and negative consequences of inaction in a compelling way.
How Your Product or Service Provides a Solution: Remind the prospect how your solution will solve their problem in 1–2 sentences.
Positive Effects of Solving the Problem: List a few of the biggest benefits and state how it will help them reach their goal.
Strong CTA With Next Steps: Write a call-to-action that asks them to take next steps with you.

If you’re using a sales pitch template, you can simply fill it out, or just use it as a guide. Regardless of your approach, you should now have a written personalized sales pitch that you’ll be able to deliver to your prospect in 2–3 minutes. Also, consider checking out our article on unique sales pitch ideas culled from sales experts to find ways to enhance your current sales pitch.

8. Write Your Elevator Pitch

Having an elevator pitch in your back pocket will make it easy for you to quickly explain the value of your product or service to a potential buyer when you’re short on time. Delivered in under 30 seconds, the elevator pitch keeps only the bare necessities of your sales pitch: the identification of a common problem you solve, how your product or service solves it, and a CTA. Check out our guide on how to create an elevator pitch for the exact steps and examples.

After you're comfortable with how you've written your sales pitch, it's time to prepare to deliver it to your prospect, then actually give your pitch with confidence.

How to Deliver Your Sales Pitch

Once your sales pitch is written, choose when to deliver it, practice saying it out loud, and set up the meeting space with any sales materials. Lastly, hold the sales meeting, begin with some small talk to lighten the mood, transition into and deliver your written pitch, and make your CTA.

These are the key details on the steps for delivering your sales pitch:

Choose When to Deliver Your Sales Pitch: Understand when your prospect is ready for a sales pitch so they respond well to it.
Rehearse Your Sales Pitch Script: Practice the pitch you've written so you can sound as natural and confident as possible.
Gather Your Sales Materials: Prepare any physical or digital visual aids, and get the room ready if you're pitching in person.
Begin the Sales Meeting With Small Talk: Be friendly with the prospect rather than diving straight into business so you come off as a helpful peer.
Start Your Sales Pitch by Framing It as a Recap: Segue into your pitch and explain what you've learned about the prospect and their needs.
Deliver Your Sales Pitch: State the problem, the consequences of not fixing it, the ways in which your product solves the issue, and the benefits it'll bring.
End Your Sales Pitch With a Call-to-Action: State the next steps and ask your prospect to take them with you.

For more depth on these seven steps, expand the below:

1. Choose When to Deliver Your Sales Pitch

You will likely deliver your formal, hard sales pitch at the end of the lead nurturing phase of the sale, when the prospect is already familiar with your solution and in a buying mood. But, how do you tell if the lead is in the mood to make the purchase? Refer to your call notes and history with the prospect and look for buying signals.

Below are some buying signals that indicate your prospect is ready to enter the closing phase:

The Prospect Asked Questions About Price: If the prospect has asked you about pricing, they’re probably starting to think about following through with the sale.
The Prospect Wanted to See Case Studies: When a prospect expresses interest in learning how their peers are using the solution, it means they’re looking to buy.
The Prospect Asked for Agreement Terms: Buyers will often only ask for terms and conditions if they’re truly considering making a purchase.
The Prospect Expressed Interest in One Solution: If they've narrowed down their search to one of your packages or tiers and implied that they liked it, they're likely considering buying.
The Prospect Asked a Bunch of Questions: If the prospect is digging deep into the specifics of a service or product, it’s a safe bet that they're excited about it.

Once you know it’s a good time to pitch, set a meeting with the prospect. This could be a phone call, in-person, or video conference meeting. Do what you find most comfortable. You might already have a meeting on the calendar if you closed out your last call in that way. If not, tell them you’d like to call to review the solution and answer their final questions. If they're as interested as you expect based on buying signs, they should accept.

2. Rehearse Your Sales Pitch Script

Before your meeting with your prospect, practice saying your pitch out loud to yourself and to a peer a couple of times so that you memorize it. If you’re using a sales deck or other sales materials, practice with them as well. Also, if there’s a specific office room where you’ll pitch, practice in there so you start to feel comfortable in the space. When you practice, you’ll become more confident, emotive, and articulate, which will make your sales pitch more impactful.

3. Gather Your Sales Materials

You don’t need to have materials when you pitch, but some salespeople might use a visual aid such as a sales deck or a handout to make parts of the pitch more engaging or clear. They might also use props or recorded demos to better illustrate what they say during the pitch. For example, a SaaS salesperson might show a video of how a software feature solves the prospect’s specific problem after explaining it. If you go this route, set everything up beforehand.

4. Begin the Sales Meeting With Small Talk

Once you and your prospect are in a meeting together, initiate a bit of small talk before getting down to business. This lightens the mood. Small talk can be as simple as asking them what they’ve been up to in their personal lives since you last spoke. You could also bring up some industry news they might find interesting. Regardless of the topic, the goal is to get them in a friendly state of mind so that they’re more likely to trust you and say yes to your pitch.

5. Start Your Sales Pitch by Framing It as a Recap

The best way to start your sales pitch is to ask your prospect if they’d like to hear a recap of what you and they have learned throughout this sales process. The recap will be your pitch, highlighting their problem, how you solve it, and more. But this transition into the pitch is much smoother and softer than saying “Alright, I’m going to give you the hard pitch now.” Instead of setting up their defenses, the prospect should remain relaxed if you use a softer approach.

Here’s an example of how to start your sales pitch:

Segue into the sales pitch from free template

6. Deliver Your Sales Pitch

Now that the prospect has agreed to hear a recap of the sale so far, start delivering the pitch as you’ve memorized it. Begin by naming their goal, the problem you’ll solve for them, and the negative consequence of not fixing it. Then explain how your solution solves the issue, and share three desirable benefits they’ll receive if they decide to buy your product or service. At this point, they should be excited about the opportunity. All you have to do now is ask for the sale.

Delivery of the sales pitch from free template

7. End Your Sales Pitch With a Call-to-Action

Finish the sales pitch by briefly explaining the next steps in the purchasing process (e.g., you send over a contract). Then, ask the prospect if they’re ready to move forward with these next steps. This is a straightforward approach to asking for the sale that works well. If the prospect says no, they’ll tell you why, and then you’ll have to overcome objections. But, that’s okay. The objections illuminate a pathway to the close — you'll know the hurdles you have to overcome.

Strong CTA & next steps from free template

As you practice creating and delivering your sales pitch, you'll sound more natural to your prospects and should find more and more success.

Additional Reading:

We wrote an article on how to ask for the sale , which explains different phrases and questions you can use to ask the prospect to buy your product or service. Some will fit well at the end of a sales pitch, while others are good to use later by first making your sales pitch, then sending a proposal, then using these phrases and questions to close out the sale.

5 Best Sales Pitch Examples

Sales pitch examples can help you form your own sales pitch by providing you with inspiration, verbiage, and tactics. The below examples follow our ideal script structure for the most part. If the example pitches do invert or rearrange the structure, it’s only slightly. Read on to see sales pitches for products, services, marketing services, car sales, and insurance sales.

Product Sales Pitch

Service sales pitch, marketing sales pitch, car sales pitch, insurance sales pitch.

This example depicts a software salesperson pitching a CRM product to a prospect. It focuses on reminding the prospect about their needs and mentioning the features that provide for those needs. The pitch also follows the ideal sales pitch structure we laid out earlier. To end, the pitch asks the prospect if they’re ready to move forward with the next steps of the sale.

Segue Into the Sales Pitch: “To summarize, you told us that you need a better way to track your leads and clients because you’re currently using excel and this system is becoming incompatible with your growing business.”

The Key Problem: “Specifically, you mentioned you want to be able to score leads automatically because inbound leads have increased drastically, overwhelming your sales team.”

The Solution and How It Works: “Our CRM is therefore perfect for you. Not only does it have one of the easiest to use contact management features around. But, as you’ve seen, it also has an incredible lead scoring component that allows you to set up your own rules so that leads are marked qualified according to your standards. Plus, leads will be routed to the right sales rep automatically, according to the size of the account.”

The Benefits: “That means your sales team can spend less time trying to stay organized and vetting leads, and more time talking with qualified potential buyers.”

The Call-to-Action: “We’re very excited about the opportunity to serve your growing business, and we are confident in our ability to do so. That said, next steps would be to send over a proposal. Are you ready to move forward with this?”

This service sales pitch shows a plumber pitching a homeowner about their service after the plumber has evaluated and diagnosed the issue. The pitch describes the main problem, how they’ll solve it, and the cost, which the plumber justifies with the many benefits the homeowner will receive.

The Key Problem: “Alright, so I checked your pipes and it seems one is extremely clogged down in your basement. That’s what’s causing all the flooding in your sink and dishwasher.”

The Solution and How It Works: “To restore things to normal, I have to get in there, put the snake through, and clean up the mess. Now, our rate for this type of job is $250.”

The Benefits: “It’s well worth the price. Once it’s done, you’ll have full use of your sink and dishwasher, while also avoiding other possible problems like a backup and basement flood. And your pipes will be as good as new, so your system won’t need a procedure like this for a long time, if ever again.”

The Call to Action: “Next steps would be to get to work. I have all the tools I need for this job in the truck, and some free time on my schedule. How does that sound?”

This is an example of a service sales pitch that someone at a marketing or content agency might deliver to a prospect. It follows the ideal sales pitch structure by beginning with the prospect’s main issue and then telling them how the service will help them overcome the issue and provide other benefits that will help them reach their goal. The pitch ends with an assumptive call-to-action that asks the prospect when they want the contract sent over.

The Segue Into the Pitch and Problem: “So, Mike, from our multiple conversations it’s become evident that your team lacks the bandwidth to engage in the keyword research and writing necessary to create a blog that generates leads for your business.”

The Solution and How It Works: “And we found that our golden package, where we create a content plan and write eight posts per month, was the perfect way to build your blog.”

The Benefits: “In just 8–10 months, your website will have double the traffic, as we’ve done successfully for {Reputable Company A} , who's also in your industry. Not to mention, you’ll also have more content to send to potential leads and share on social media, both of which will help you reach your ultimate goal of generating more leads.”

The Call-to-Action: “That said, next steps would be for us to send a proposal outlining the specifics of the project. When would you like us to send this over?”

This car sales pitch example would likely be delivered at a dealership, either while standing next to the chosen car or sitting at the sales rep’s desk. The pitch focuses on reminding the prospect of what they wanted, then explaining how the chosen car satisfies those desires. Near the end of the pitch, it also uses an expiring 10%-off sale to create some urgency, which is helpful if a seller wants to close the deal at the lot before the prospect leaves to mull it over.

Because many people come into a dealership and leave with a car on the same day, this sales pitch jumps straight to starting and wrapping up a deal close rather than sending a proposal.

Restating the Prospect's Needs: “From our earliest conversations, you explained that you needed a car that wouldn’t break the bank by requiring repairs and frequent gas fill-ups. You wanted something reliable and energy efficient, because from past experience you know those costs add up.”

The Solution and Its Benefits: “ We found that the {Car Model} fits your needs perfectly, and even has one of the best safety ratings in the industry — something I know family men like you and me prioritize. You took it for a test drive and loved it, and we’re currently in the middle of a 10%-off sale, ending in two days.”

The Call-to-Action: "Are you ready to move forward with the paperwork?”

This insurance product sales pitch example is one a health insurance salesperson might deliver to a prospect who is considering buying their plan. The main pain point the salesperson solves is the high cost of their current plan. The seller also brings up a few other features of the plan that the prospect mentioned in previous conversations. Effectively following the ideal pitch structure, this pitch should work to close an insurance deal.

The Key Problem: “So, one of your biggest problems with your current provider is that you feel you’re paying too much and receiving too little in return. After talking with you and learning about your situation and needs, I’m completely in agreement.”

The Solution, How It Works, and Benefits: “ Our silver plan is 30% the cost of your current plan and offers you the free annual routine checkups you said you wanted as well as lower costs on your medications and a lower max out-of-pocket cost.”

The Call-to-Action: “That said, I think you’ll save a lot of money with this plan and also have better health care. Would you like me to go over the paperwork with you?”

As you can see, some of the examples follow the five-component script structure to a T, while others switch it up a bit so it's appropriate for the unique situation. When you create and fill out your script template, modify it to fit the needs of your business and your relationship with each prospect.

Tips to Improve Your Sales Pitch

Whether you create your own sales pitch from scratch or use a template, there are some best practices you can follow to ensure it influences your prospects to make a purchase. They are speaking with confidence, name-dropping well-known customers, trying new sales pitch formats, and addressing common objections in your pitch. Let’s take a closer look at each tip.

Speak With Confidence

Your pitch will have a greater impact if you deliver it with confidence. Practice multiple times before pitching so you won’t worry about messing up. As you speak, stand up with good posture. If you’re sitting, sit up straight and take up space. These positions make you feel powerful, and you’ll speak in a more confident tone, which your prospect will pick up on.

Try Name-Dropping Reputable Clients

During your pitch, it can help to mention big name clients that trust you in order to build more credibility. As for where to drop these names in your pitch, it’s best to do it after you’ve discussed how you’re going to solve the person’s problem. You could say that reputable company X used this same feature to fix their similar issue. That example can help the prospect push through any final disbelief and feel ready to buy.

Test New Sales Pitch Formats

Make small adjustments to your sales pitch structure and measure the results. For example, try phrasing your call-to-action as “Want me to walk you through the pricing tiers?” instead of “Are you ready to move forward with the sale?” Try that with 10–20 prospects and see if it makes a positive or negative difference. This frequent testing ensures you’re always working toward an optimized sales pitch.

Preemptively Address Likely Hesitations

Address any common objections you hear in your pitch. You might also suspect that a specific prospect has a concern they mentioned previously in the sales process, like, “Last time we used X, we didn’t get any training.” Even if you handled the objection earlier, bring it and your rebuttal up one final time to reassure them. These tactics raise the chances the prospect will be ready for next steps.

If you follow the above tips, your sales pitch will progress toward optimization and you’ll progress toward mastery over it. Your quality pitch can then be used for other purposes, such as to help establish your product positioning .

Frequently Asked Questions (FAQ)

Is a sales pitch different than an investor pitch.

Sales pitches are similar to investor pitches in that your goal is to convey the value of your product or service in roughly the same time and format. Sales pitches are different, however, in that the intended audience are prospective customers who may buy your solution, whereas investor pitches are intended for people looking to make an investment in your business for a return on their money. For more, check out this article on the do's and don'ts of investor pitches .

What’s the Difference Between a Sales Pitch & an Elevator Pitch?

An elevator pitch is the shortened version of a full sales pitch. It can be stated in under 30 seconds when you have a time constraint, such as at a networking event. The sales pitch on the other hand is longer, typically 2–3 minutes in duration, and is delivered to later-stage prospects. Unlike the elevator pitch, which is general and appeals to almost any lead, the sales pitch is personalized and addresses the needs of one specific prospect.

Both, however, have the goal of moving a potential buyer forward in the sales process, and they do so by stating a problem, positioning their product or service as the solution, and making a CTA.

Bottom Line: Sales Pitch

A sales pitch is a 2- to 3-minute long statement that explains to a prospect why they should buy a product or service. It usually falls toward the end of the lead nurturing phase , enabling the seller to personalize it to the prospect using information they’ve learned throughout discovery, presentations, and other conversations. Your sales pitch is often the most important short speech you’ll give in the sale and helps move prospects into the deal close phase, so make it count.

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

What is a sales pitch?
How do you make a sales pitch?
What needs to be included in a sales pitch?
What makes a sales pitch bad?
How to deliver a sales pitch
Templates for sales pitches that capture attention

Let’s dive in.

WHAT IS A SALES PITCH ?

A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below

HOW DO YOU MAKE A SUCCESSFUL SALES PITCH?

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.

WHAT NEEDS TO BE INCLUDED IN A SALES PITCH ?

Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

Asking a question (“How would you like to increase revenue…”)
Share a data point (“Did you know that 60% of CEOs…”)
Reference a shared connection (“Saw that you were also a fan of…”)
Cut to the chase (“I won’t waste your time — just wanted to share…”)
Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

What your product is in plain English — now is not the time for marketing jargon.
Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

When is a good time to chat about this more?
Would you be open to a call to hear more?
What is the best way to connect on this?
Do you have any availability next Tuesday for a quick call?
How would 15 minutes next week sound?
Does it make sense to connect for 10 minutes this week?

WHAT MAKES A SALES PITCH BAD?

There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

“I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

HOW TO DELIVER A SALES PITCH

Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

TEMPLATES FOR SALES PITCHES THAT CAPTURE CUSTOMER ATTENTION

There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

72% increase in buyer engagement
50% in open-rates
20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!

PITCH-PERFECT CUSTOMER OUTREACH

Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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7 sales pitch ideas & techniques to get you out of a rut

How long have you been using the same sales pitch? Maybe you spent a lot of time crafting a pitch that suits your audience. You worked to get the right questions , include powerful phrases, and focus on the benefits. But the more you use this sales pitch over time, the more worn out it seems. Maybe the market has changed and your pitch doesn’t appeal to them like it did before. Or maybe, after using the same pitch for so long, you’re getting into a rut. It’s time to dig yourself out with some creative sales pitch ideas. In this chapter, you’re going to see:

7 creative sales pitch ideas that make you stand out from the crowd

How to get out of a rut by avoiding common sales pitch mistakes.

Many times, learning how to pitch better and getting out of a rut means pushing yourself out of your comfort zone. With your sales pitch, the idea is the same: we want to break you out of the box you’ve been living in and build a sales pitch that tests your skills as a sales rep . The bigger the effort, the better the results. Take a serious look at this list of sales pitch techniques. See which ones you can implement in your own process, and be willing to break out of your comfort zone.

1. Create sales pitches for each customer profile

One sales pitch is great: A few sales pitches are better. If you sell one product to one single type of customer, then you probably only need one sales pitch. But if your solution solves a number of different challenges or is used by customers who are vastly different from each other, you should have more than one pitch, and a lot more sales pitch techniques in your arsenal. After all, the way you pitch to an SMB is not the same as the way you pitch to an enterprise company. In Chapter 1 of this guide, we discussed writing a sales pitch. Inside this process, it’s essential for you to use real customer data to craft a pitch that sells. If your company already has ideal customer profiles set up, use that information to craft several different pitches that appeal to different audiences.

Pro tip: If you don’t have ideal customer profiles set up, get this free interactive guide to create your own ideal customer profiles.

Once you have several sales pitch ideas that are based on your customer profiles, you can use the qualification stage to fit new leads into one of these profiles. Then, you’ll be able to choose the pitch that best suits this particular lead based on their profile. As an added bonus, using multiple sales pitches is a great way to break out of a rut. In this case, you’ll be constantly changing up your pitch, adapting dynamically during the day based on who you’re talking to instead of repeating the same pitch to every new lead.

2. Build a dialogue, not a monologue

You may have heard the mantra: listen more than you talk. While this may be true in some parts of the sales process, it’s actually not ideal on a cold call . Research from our friends at Gong.io shows that, when you’re pitching to a lead, you should be talking just a bit more than your lead does.

However, this doesn’t mean you need to launch into a five-minute discourse on the benefits of your product. Instead, you want your conversational flow to look something like this:

While there are short monologues in this call, there is a regular back-and-forth between the rep and the lead. By keeping your lead engaged throughout your pitch, you’ll make sure they’re really listening when you explain important aspects of your solution. So, keep this sales pitch idea in mind: create a dialogue, not a monologue. Within your written pitch, include questions to ask your prospect and space for them to express their ideas. Then, your pitch will have a better flow, and the prospect will stay engaged.

3. Use open-ended questions to discover pain points and pitch effectively

Ultimately, you can use questions to help prospects see how your solution solves a problem they’re facing. The ideal formula is asking whether the prospect has a certain problem, getting them to say yes, and then presenting your solution. But it’s unlikely you’ll be able to guess at their main pain points without asking the right questions. The best way to do this? Ask open-ended questions . Let’s use an example to demonstrate how this works. Imagine you’re selling a scheduling app to doctors. Use your questions as satellites that map out the prospect's wants and needs. You want to use your satellites to spot the exact coordinates of their sweet spots.

Sales rep: "What's one of the biggest challenges you have in your practice right now, especially when it comes to managing revenue, costs, and your time?"

Dr. Smith: "Figuring out a way to increase revenue is important in today's economy."

Most salespeople at this point in the conversation would think: "Great, I got it! I’ll pitch this doctor our scheduling app as a way to increase revenue!" But you—the real pro sales rep—aren't satisfied with that. You take it a step further.

Sales rep: "If increasing revenue is important to you, what have you done in the past to achieve that? Is it about getting more people in the door, having more people show up on time, or reducing the number of no-shows? What kind of measures do you think could really make a dent?"

Dr. Smith: "We don't really have a problem with no-shows. The main thing would probably be doing more effective advertising."

Now that piece of information changes the whole dynamic of the conversation dramatically, compared to what the first version of the answer was. At this point, it might seem like there's no way to sell to this doctor. After all, how can your scheduling app help Dr. Smith's advertising? But this is the point that differentiates mediocre sales reps from great sales reps. Because now you're really getting into consulting. You're not just trying to get the prospect's money in exchange for what you've got: you're revealing something of value to your prospect . Keep asking these open-ended questions. You want to find out: is advertising really the thing that would benefit this doctor the most? What's their actual no-show rate? Maybe there's potential for significant improvement, and Dr. Smith simply isn't aware of how big an opportunity for increasing revenue this represents.

4. Test before you pitch

As you continue to converse with the prospect, asking good questions, and discovering their true needs, you’re getting closer to the point where you dive into your pitch. But again, don't gamble, don't guess, don't hope for luck. Instead, test! Don't proclaim, "Dr. Smith, I think I have the perfect solution for you! We can save you money on scheduling!" Instead, keep asking, probing, testing:

Sales rep: "Dr. Smith, if there was a way to significantly save on scheduling and staffing, would you be interested in a solution like that? Would saving a lot of money be an option for you, so that you keep your revenue unaffected, but lower costs, and thus end up with more profit, instead of trying all kinds of new advertising methods that have unknown outcomes and aren't predictable?" And then wait to hear what they say!

Dr. Smith: "Na, I'm not really a saving-money guy."

That's valuable feedback! It saves you a wasted bullet. Now you don't have to pitch what you wanted to pitch, and are still good for another round of interaction and questioning until you get a clear sense of what would work. Ultimately, you want to get to a point where Dr. Smith says, "Yes, that would be interesting."

5. Back up your statements with facts and data

How many times have you heard a rookie sales rep say something like: “We offer the BEST solution to your problem.” “It’s the BEST value for the money.” “We’re the PERFECT tool for this task.” And maybe it’s true. Maybe you are the best. But simply stating that fact without any data to back it up makes it very difficult for the prospect to believe you. Anyone can say they’re the best. But only the best can prove it. So, what makes your solution the best? Do you have unique features that other companies are lacking? Is your customer support out of this world? Are your customers seeing better results with your product? It’s not wrong to make bold statements about your solution. But if you can’t back those statements up with facts and data, your prospects will lose confidence in you. And if you lose their trust at this point, you’ll probably lose the deal . Instead, try something like this: “Our solution is the best value for the money, considering the size of your team. Other solutions charge you per user, but we offer one fixed price per month that doesn’t change when you add more users.” With some extra facts, that abstract statement builds a solid foundation in reality.

6. Talk about the cost of NOT purchasing

You never want to talk about the price of your product without first establishing the value . But sometimes during a sales pitch, the prospect insists on the topic of cost. If you feel you’re not quite ready to give them a price, try switching this conversation around. “I understand pricing is very important to you since you’re working with a tight budget. But let me just ask you this question: if you don’t find a solution to [the problem you’ve discussed] in [amount of time], how much will that cost your company?” If your solution isn’t directly related to revenue, adjust the last part of that question to lead the prospect to understand the consequences of not purchasing:

“What would be the effect on your team?”
“How would productivity be affected?”
“How will that affect the morale of your remote employees?”

Then, take those consequences and convert them into dollars:

“If team productivity goes down by just 10%, how much money could your company be losing?”
“If morale starts to go down, your employee churn rate will go up. How much does it cost you to onboard new employees when others leave?”

By asking these questions, you’ll help prospects understand the real cost of the problem before they hear the cost of the solution.

7. Preempt objections by talking about your weak points

At the end of your sales pitch or in the next meeting with this prospect, you will likely face objections. Let’s be honest: No one knows the weak points and risks of your product better than you do. Don’t try to hide those. Instead, catch the prospect off guard by preempting their objections. In other words, tell them exactly why they shouldn’t buy your product. Honesty is a powerful tool for a salesperson. Use it to your advantage. Think of it like this: when a prospect brings up objections, it puts you on the defensive. When you bring up the weak points of your own product, you can control how they’re seen by the prospect and how a solution can be found. The key is preparing a brief solution to each weak point. Even if you haven’t figured out a complete solution, prepare a quick sentence or two that shows you’re aware of the issue and are working to address it.

Another reason you might get stuck in a rut is by developing routines that are counterproductive to your sales. It’s time to break bad habits within your sales pitch. Here are some routines that some reps fall into, as well as ideas on how to get out:

Aimlessly throwing darts in the dark

If you’re not clear on exactly what parts of your product will appeal to your audience, your sales pitch will lack proper aim.

Using our example above, here’s what NOT to do:

Sales rep: "Hey Dr. Smith, we've built this scheduling app, and it saves doctors like you a lot of time. Would this be interesting to you?"

Dr. Smith: "No, we don't really have that problem, I don't think this is really for us."

Sales rep: "Yeah, but our scheduling app can also help you to reduce staff costs because you don't need to have somebody on the phone all the time, going back and forth with potential patients. Are you interested in reducing your staffing costs?"

Dr. Smith: "No, I don't think this is something we're interested in."

Sales rep: "Yeah, but, how about if we could actually increase your revenue a bit?"

And the sales rep goes on and on like this, without a clear target, without a clear understanding of where to aim at. They’re just throwing features and value propositions around, hoping something will hit the target. That's not selling, that's speculating. It lacks direction. Instead of throwing darts in the dark, make sure you can see the target before you take aim. There are two specific ways to do this:

Do proper research before you get on the call
Ask questions that reveal needs

Once you have a clear view of the target, you can stop throwing into the dark hoping for a result, and start aiming your pitch effectively.

Building a no-street

Asking yes-or-no questions is a dangerous road to travel on. Because once a prospect starts telling you “no,” you are building a no-street. You're conditioning the prospect’s mind to say "no" to your proposals. The more often the prospect says no to you, the more likely they are going to be to keep saying no, and the bigger the disconnect between you and the prospect. Eventually, they’re so tuned-out of your pitch that they’ll respond with “no” to anything you say. Here’s how to fix this: Instead of asking the prospect, “Do you have this problem?” Ask, “What’s the main challenge you’re facing right now?” Above, we discussed the power of open-ended questions. These questions will lead you to a better understanding of your prospect, meaning you can guide them based on their actual needs.

Assuming what you like about the product is what your prospects will like

A good sales rep really believes in what they’re selling. But what you like about the product may not be what the prospect likes. Remember this scene from Wolf of Wall Street?

Do you know why all their sales pitches suck? Because each of these sales seminar attendees pitches prematurely. They assume that what they like about the pen is what their buyer likes about the pen. They just show up and throw up all over the prospect , rather than gathering information, engaging the prospect, and presenting the solution in response to their fact find.

Over-promising

You know the moment. You’re pitching, it’s going great, they love your product. Then they ask: “But does it have this feature?” The knee-jerk reaction is normally something like this: “Not yet, but it’s on the roadmap!” This is one of those phrases that’s almost certain to kill the deal. Because most of the time, either this feature isn’t really on the roadmap, or the rep has no actual idea of what the product roadmap looks like. Here’s the key: Your sales pitch isn’t about what your product might have down the road. If a feature isn’t part of your product today, or won’t be part of your product in the next few weeks, don’t sell it. When you’re trying to sell the vision instead of the reality , it’s easy to over-promise and under-deliver. That’s never a good way to start a relationship with a new customer. Instead, try to dig into why the prospect is asking about this feature. What do they want to solve? Is there another feature of your product that will solve that problem just as well? Is there a workaround using Zapier or another integration that some of your customers have used to solve this problem? By digging into the root of the problem, you can overcome this question without promising features that may never be part of your solution.

Forgetting to follow up

Never underestimate the power of the follow-up . Maybe you’ve set up some specific next-steps and are now waiting for the prospect to get back to you. That’s fine. Just don’t wait forever. To make sure this prospect doesn’t fall through the cracks, set up a reminder in your CRM to check back with the prospect after a reasonable amount of time. In Close , you can check your inbox to see upcoming tasks, such as follow-ups, or reschedule them for down the road.

Don’t let their excitement cool off: follow up to keep that lead hot .

Use these ideas to create the perfect sales pitch

So, are you ready to deliver a pitch that resonates with your prospects? The creative sales pitch ideas we’ve discussed will help you gain a better understanding of your prospects and use that information to close deals faster. By maintaining a dialogue and asking open-ended questions, you’ll keep the prospect engaged from start to finish. Also, avoiding common sales mistakes , like throwing darts in the dark or overpromising, can help you keep a good rapport with your prospect and move them to the next stage in your sales pipeline . But how does a sales pitch work over the phone? And what can you learn from top examples of cold-call pitches? Jump to the next chapter of this guide for more →

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5 Best Sales Pitch Examples and Tips And Why They Work

A good sales pitch makes all the difference between a failed deal and a closed deal. That’s why it’s such a massive part of the selling process.

A sales pitch is your attempt at selling your product or service. It should ideally be a persuasive and engaging speech that communicates the value of your offering and encourages the customer to put down their money.

But what makes an effective, winning sales pitch is the million-dollar question.

This Salesman.org article will dive into the fundamentals of a sales pitch and discuss the best sales pitch examples and tips to set up sales reps for selling success.

What Is a Sales Pitch?

A sales pitch is a super brief sales presentation explaining how your business will benefit the prospect. It should be compelling enough to convince the prospect about your product’s superiority and persuade them to engage in business with you.

A good sales pitch can be anything—a script you go through on a call, a traditional presentation in front of decision-makers, or a two-minute elevator speech for networking opportunities.

How To Write a Good Sales Pitch

The idea behind delivering a sales pitch is to connect with potential buyers. While every salesperson needs to be unique to make an impact, all the best sales pitch examples has three main components.

Your hook should capture your prospect’s attention, whether it’s your email subject or the opening line of your cold call . Think strong, impactful, and attention-grabbing.

A strong hook is fundamental for a sales reps pitch because if you don’t have the attention of the prospect, how are you going to influence them?

Here are a few ideas for writing the perfect hook for your sales pitch:

Cut to the chase (“I want to get straight to the point and share… “)
Ask a question (“Does the idea of increasing your revenue by X% sound appealing to you “)
Reference a shared connection (“Saw your LinkedIn post talking about how Mr. X’s ideas influenced your decision-making”)
Share a data point (“Did you know that X% of CEOs)
Mention a recent interaction (“I loved hearing your thoughts at the ABC convention”)

The context of your sales pitch gives the prospect an enticing value proposition. After delivering a hook that gets the prospect’s attention, tell them why you’ve contacted them and explain what your product can do for them.

Here are a few essential context tips:

Speak about your product or service plainly—leave out any marketing or overly technical jargon
Use data, market research, customer stories, or case studies to have the buyer continue engaging with you
Tie the benefits from the previous bullet to your prospect’s goals and objectives, explaining how they’ll personally benefit if they respond to your request

C) Call-to-action (CTA)

Add a clear next step the prospect can take to close your sales pitch. For example, include a strong call to action that pushes the prospect to do what you want them to do, such as calling you back or responding with availability.

Often if you’ve covered the bases and kept your sales pitch short, focused on the prospect rather than your own sales process and you’ve generated social proof, then the CTA is seamless.

Below are a few examples you can use:

Does it make sense to connect for 15 minutes this week?
What’s the best way to connect on this?
Are you up for a 15-minute chat next week?
When is a good time to chat about this more?
Would you be open to a call to learn more about our product?
Do you have any availability next Wednesday for a brief chat?

5 Good Sales Pitch Examples and Ideas for Inspiration

Securing high-quality leads is hard work, but converting those hard-earned leads into a closed sale is even more challenging. To make your sales job slightly more straightforward, here are the five best sales pitch tips that effectively convey value and get you from successful sales pitch to commission bonus in your pocket. .

Sales Pitch Tip 1: Be Direct and Concise

Concise and direct sales pitches are more effective than a long, draggy ramble for many reasons.

The prospect is more likely to listen to your whole pitch if you highlight and explain 2-3 key product features instead of a summary of everything your product can do. Also, you get your point across faster and more efficiently, allowing you to take the sales conversation forward with the prospect.

Remember, the prospect is only interested in what your product can do for them. So put the spotlight on precisely that.

Example: Adam Goldstein’s Two-Line Pitch

“Hey, we can lower your distribution costs. Let me know who to talk to. ”

That’s it. That’s what Adam Goldstein, CEO and co-founder of Hipmunk (now Concur Hipmunk ), pitched to the CEO of United Airlines and got a response within 15 minutes.

This business sales pitch example shows you only need the right words—no matter how few—to make an impact.

Sales Pitch Tip 2: Use Your Brand Story

Facts tell, but stories sell. That’s why compelling storytelling is such a vast foundation of your sales pitch.

Use the power of storytelling in your pitches to single out your product from your competitors. Instead of reading out specifications, set a narrative around your product and service and tell your story.

Example: LISNR’s Origin Story

“In 2012, one single belief brought LISNR’s founders together: ultrasonic audio is better. These individuals understood the growing need for a device- and platform-independent solution for sending short communication back and forth at the software level. They believed that companies shouldn’t have to spend on costly hardware or processes to drive more friction-less and connected experiences.”

LISNR uses its origin story to set a narrative and covers two critical aspects:

How the organization came into existence
What it hopes to accomplish

It provides customers more context to the product. It gets them on board that doing business with LISNR will not only solve their pain points (costly hardware and stunted processes) but also contribute to a greater mission and belief system.

Sales Pitch Tip 3: Describe Product Benefits—and Not Features

Sales professionals often make the common mistake of focusing their sales pitch around the product or service instead of the prospect. Yes, you want to prove your product’s superiority, but from the prospect’s perspective.

Make your sales pitch relevant to your target audience by highlighting the benefits of your product from their context. Address their pain points and explain how your product or service can solve them.

Example: G2’s Elevator Pitch

“ G2 is the user-voice platform for people to be able to say how they actually think about the software, and not be told by the analysts, people who don’t use it, or the reference from your best customers. You’re actually hearing directly from the user and engaging with people who actually use the product.”

This sales pitch highlights how the platform can benefit the user and solve a significant pain point: the disconnection between what customers need and what they get. Notice how the pitch excellently expands on the most significant benefit it provides customers—information from real, genuine users—and is still super short.

Sales Pitch Tip 4: Incorporate Data—Lots of It

Your prospect has probably heard hundreds of sales pitches filled with bold claims. But, unfortunately, these claims start to sound far-fetched after a while, especially if the prospect has made purchases that didn’t pay off.

You don’t want your pitch to add to the numbers.

Back your sales pitch up with statistics, case studies, and data to provide credibility to your pitch. Even better if you can visualize as many elements as possible, especially data and stats. When writing your sales script, talk around stats to give more context and details. This will help make the prospect feel they’re making the right decision.

Example: Tien Tzuo’s Zoura Pitch

Take a look at a slide from Zoura’s sales deck.

Zoura provides solutions for businesses to launch and manage their subscription-based services. It’s also the leading force behind the subscription economy.

Coming back to the slide, instead of claiming that the subscription economy is the future, Tzuo uses eye-opening data points that allow the prospect to draw their own conclusions: the subscription economy is the future.

Using stats and case studies in your pitches tells the prospect you’re not making empty claims. In addition, it lends the conversation credibility, improving your chances of closing the deal.

Sales Pitch Tip 5: Build an Emotional Connection

Good sales pitches are all about the customers. But this isn’t something that can be achieved through a formal monologue.

Your pitch should start a two-way dialogue between you and your prospect. You want to pique interest, trigger emotions, and make them see your value. Even better if you can spark sympathy and compel the prospect to buy your product or service.

Example: Brian Walter’s WOW, HOW, NOW Framework

The WOW, HOW, NOW framework is a very straightforward approach established by Brian Walter , a renowned speaker coach. It goes something like this:

WOW – Deliver a short, stimulating statement that makes the prospect go “Wow!” Even a “Huh?” works.
HOW – Clarify and expand your previous statement.
NOW – End your sales pitch with a specific example of how your offering can help the prospect.

Master the Art of Effortless Selling

Your sales pitch should help you take the sales conversation forward and build solid relationships with prospects. We hope the over tips and examples help you draft the perfect sales pitch to help you win more deals.

Follow the Salesman.org podcast to learn more about how industry leaders pitch their offerings and improve their win rate.

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Cash-strapped Trump is now selling $60 Bibles, U.S. Constitution included

Rachel Treisman

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op. Brendan Smialowski/AFP via Getty Images hide caption

Then-President Donald Trump holds up a Bible outside St. John's Episcopal Church in Washington, D.C., during a controversial 2020 photo-op.

Former President Donald Trump is bringing together church and state in a gilded package for his latest venture, a $60 "God Bless The USA" Bible complete with copies of the nation's founding documents.

Trump announced the launch of the leather-bound, large-print, King James Bible in a post on Truth Social on Tuesday — a day after the social media company surged in its trading debut and two days after a New York appeals court extended his bond deadline to comply with a ruling in a civil fraud case and slashed the bond amount by 61%.

"Happy Holy Week! Let's Make America Pray Again," Trump wrote. "As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible."

Consider This from NPR

Why trump's persecution narrative resonates with christian supporters.

The Bible is inspired by "God Bless the USA," the patriotic Lee Greenwood anthem that has been a fixture at many a Trump rally (and has a long political history dating back to Ronald Reagan). It is the only Bible endorsed by Trump as well as Greenwood, according to its promotional website .

The Bible is only available online and sells for $59.99 (considerably more expensive than the traditional Bibles sold at major retailers, or those available for free at many churches and hotels). It includes Greenwood's handwritten chorus of its titular song as well as copies of historical documents including the U.S. Constitution, Declaration of Independence and Pledge of Allegiance.

"Many of you have never read them and don't know the liberties and rights you have as Americans, and how you are being threatened to lose those rights," Trump said in a three-minute video advertisement.

"Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back and we have to bring them back fast."

'You gotta be tough': White evangelicals remain enthusiastic about Donald Trump

Trump critics on both sides of the aisle quickly criticized the product, characterizing it as self-serving and hypocritical.

Conservative political commentator Charlie Sykes slammed him for "commodifying the Bible during Holy Week," while Democratic Sen. Amy Klobuchar of Minnesota critiqued him for "literally taking a holy book and selling it, and putting it out there in order to make money for his campaign."

Trump says the money isn't going to his campaign, but more on that below.

Klobuchar added that Trump's public attacks on others are "not consistent with the teachings of the Bible," calling this "one more moment of hypocrisy." Tara Setmayer, a senior adviser for anti-Trump Republican PAC the Lincoln Project, called it "blasphemous ."

And former Rep. Liz Cheney, a Republican from Wyoming, trolled Trump with a social media post alluding to his alleged extramarital affairs.

"Happy Holy Week, Donald," she wrote. "Instead of selling Bibles, you should probably buy one. And read it, including Exodus 20:14 ."

Christianity is an increasingly prominent part of his campaign

Trump has made a point of cultivating Christian supporters since his 2016 presidential campaign and remains popular with white evangelicals despite his multiple divorces, insults toward marginalized groups and allegations of extramarital affairs and sexual assault.

And his narrative of being persecuted — including in the courts — appears to resonate with his many Christian supporters.

Trump has increasingly embraced Christian nationalist ideas in public. He promised a convention of religious broadcasters last month that he would use a second term to defend Christian values from the "radical left," swearing that "no one will be touching the cross of Christ under the Trump administration."

He made similar comments in the Bible promotional video, in which he warned that "Christians are under siege" and the country is "going haywire" because it lost religion.

What to know about the debut of Trump's $399 golden, high-top sneakers

"We must defend God in the public square and not allow the media or the left-wing groups to silence, censor or discriminate against us," he said. "We have to bring Christianity back into our lives and back into what will be again a great nation."

Trump himself is not known to be particularly religious or a regular churchgoer. He long identified as Presbyterian but announced in 2020 that he identified as nondenominational .

A Pew Research Center survey released earlier this month found that most people with positive views of Trump don't see him as especially religious, but think he stands up for people with religious beliefs like their own.

Trump said in the promotional video that he has many Bibles at home.

"It's my favorite book," he said, echoing a comment he's made in previous years. "It's a lot of people's favorite book."

The Impact Of Christian Nationalism On American Democracy

Trump's relationship to the Bible has been a point of discussion and sometimes controversy over the years.

In 2020, amid protests over George Floyd's murder, he posed with a Bible outside a Washington, D.C., church, for which he was widely criticized. U.S. Park Police and National Guard troops had tear-gassed peaceful protesters in the area beforehand, seemingly to make way for the photo-op, though a watchdog report the following year determined otherwise .

That same year, a clip of a 2015 Bloomberg interview, in which Trump declines to name his favorite — or any — Bible verse resurfaced on social media and went viral.

Bible sales are unlikely to solve Trump's financial problems

An FAQ section on the Bible website says no profits will go to Trump's reelection campaign.

"GodBlessTheUSABible.com is not political and has nothing to do with any political campaign," it says.

However, the site adds that it uses Trump's name, likeness and image "under paid license from CIC Ventures LLC."

Trump is listed as the manager, president, secretary and treasurer of CIC Ventures LLC in a financial disclosure from last year.

Here's what happens if Trump can't pay his $454 million bond

Trump's sales pitch focuses on bringing religion back to America.

"I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."

But many are wondering whether Trump has something else to gain from Bible sales while facing under mounting financial pressure.

There's his presidential reelection campaign, which has raised only about half of what Biden's has so far this cycle. Trump acknowledged Monday that he "might" spend his own money on his campaign, something he hasn't done since 2016.

There's also his mounting legal expenses, as he faces four criminal indictments and numerous civil cases. Trump posted bond to support a $83.3 million jury award granted to writer E. Jean Carroll in a defamation case earlier this month, and was due to put up another $454 million in a civil fraud case this past Monday.

Trump is on the verge of a windfall of billions of dollars. Here are 3 things to know

His lawyers had said last week that they had approached 30 companies for help making bond, but doing so was a "practical impossibility" — prompting New York's attorney general to confirm that if Trump did not pay, she would move to seize his assets . On Monday, the appeals court reduced the bond amount to $175 million and gave Trump another 10 days to post it.

Trump has evidently been trying to raise money in other ways.

The day after the civil fraud judgment was announced, he debuted a line of $399 golden, high-top sneakers , which sold out in hours . The company behind his social media app, Truth Social, started trading on the Nasdaq exchange on Tuesday, which could deliver him a windfall of more than $3 billion — though he can't sell his shares for another six months.

Donald J. Trump
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Jesse Wegman

Editorial Board Member

Jack Smith Finally Loses His Patience

If there is a more justifiably frustrated man in America right now than Jack Smith, the federal special prosecutor on the Donald Trump cases, I’d like to meet him.

Placed in the extraordinarily delicate position of investigating Trump for potential crimes, Smith has done everything right, bringing two tightly focused indictments against the former president last year. By now, both trials should have been well underway. Neither is anywhere close.

Earlier this week, Smith finally lost his patience with Aileen Cannon, the novice federal judge handling the case that involves Trump’s illegal retention of highly classified national security documents. In a bizarre order last month, Cannon called on both parties to submit proposed jury instructions, something that normally happens just before a trial starts. In the order, she also seemed not to understand either the facts of the case or the federal law governing presidential records.

In a brief filed on Tuesday , Smith said the order was based on a “fundamentally flawed legal premise,” which is the polite way lawyers ask, “Are you really this dumb?” On top of that, Smith pointed out, Trump’s argument for why the documents belong to him — essentially, that by taking them from the White House to Mar-a-Lago he magically converted them into his property — “is not based on any facts” but “was concocted more than a year after he left the White House.”

If Cannon refuses to budge, Smith warned, he would appeal her order to the Court of Appeals for the 11th Circuit, which already smacked down an earlier mistake of hers in humiliating fashion.

This should have been a slam-dunk case — there is a clear federal law and Trump brazenly and willfully broke it — but Cannon has turned the litigation into a circus with one deeply strange, legally preposterous decision after another, all of which have benefited Trump.

Those looking for conspiracies have widely noted that Cannon is a Trump appointee, but that’s a red herring; other Trump appointees had no problem ruling against him in his frivolous litigation over the 2020 election. Whatever Cannon’s motives, the best argument against her is that she is incompetent.

Smith has shown a superhuman level of patience up to this point. It’s time for him to give up the charade and ask the 11th Circuit to remove her from the case and replace her with a judge who understands the job.

Jessica Grose

Opinion Writer

What Teachers Have to Say About the Great American Teacher Crisis

In September I wrote about the great American teacher crisis . The pipeline for teachers is drying up because college students no longer find the profession appealing . It makes sense. Teachers’ job satisfaction is at a 50-year nadir. In many states, teachers receive subpar pay, can’t hold students accountable for failures and feel a palpable lack of respect for their work. A new survey of over 2,000 public K-12 teachers, released on Thursday by the Pew Research Center, echoes what I heard from educators and experts last year: American teachers are deeply unhappy with nearly every aspect of their job.

In a summary of its survey, Pew wrote, “Public K-12 teachers are stressed about their jobs, and few are optimistic about the future of education; many say poverty, absenteeism and mental health are major problems at their school.” Compared with the average American worker, teachers said they were “much less satisfied,” and a staggering 77 percent described their jobs as “frequently stressful.”

Nearly half of American teachers said that “the behavior of most students at their school is fair or poor,” and it doesn’t feel like a leap to make the connection between student misbehavior and the high level of teacher stress. Unsurprisingly, while “teachers in high-poverty schools have a much more negative outlook,” teachers writ large are pretty miserable, Pew notes. The most alarming finding is that 68 percent of teachers said that “they’ve experienced verbal abuse from a student — such as being yelled at or threatened.”

Teachers are being asked to solve major social problems — poverty and mental health issues — that they are not equipped to fix. They are trained as educators, not as psychologists or social workers, and they cannot be expected to mend all of America’s ills.

This country can’t afford to have the public school system buckle under the weight of other failures. There is a lack of structural and material support for children and their mothers (especially before their children are born). Until we improve the lives of American families, America’s teachers will be left to pick up the pieces.

Michelle Cottle

Nebraska’s Plan to Change Its Electoral Rules on Trump’s Behalf

Say this for the Trump era: It continues to provide real-world civics lessons on some of the more obscure elements of our electoral system. Just think of all the Americans who know way more today than they did four years ago about voter access laws, slates of electors, the role of state secretaries of state, the vote certification process, the Electoral Count Act … I mean, what better way to teach people the importance of election integrity than to have a defeated president undermine it?

Think of it as a Machiavellian “ Schoolhouse Rock ” for our troubled times.

This is not to suggest that the Republicans’ electoral maneuverings are all shady. Sometimes they’re just cynical and self-serving but not really shady.

Take what’s going on in Nebraska . Raise your hand if you knew that Nebraska is one of only two states that do not award electoral votes on a winner-take-all basis. (Ten bonus points if you can name the other one without clicking the link in the previous sentence.) In most states, the presidential candidate who wins the popular vote gets all the electoral votes. But Nebraska divvies up its five electoral votes: Two go to the winner of the overall popular vote and one to the winner in each of its three congressional districts. Since being put in place for the 1992 election, the system has, on a couple of occasions — including in 2020 — resulted in the Democratic candidate winning an electoral vote from the district containing Omaha.

Republicans don’t much like it when that happens in this otherwise red state and have long been agitating to go back to the winner-take-all system. This year a bill to this effect was bumping around the State Legislature largely ignored until Tuesday, when the MAGA activist Charlie Kirk urged his followers to call Nebraska’s governor, Jim Pillen, in support of the change on Donald Trump’s behalf.

Several hours later, Pillen issued a statement in praise of the proposal.

Not long after that, the MAGA king himself entered the fray, voicing his support on Truth Social .

And just like that, the political world began buzzing about the issue, noting that in a close race, that one little electoral vote could make all the difference.

Can Republicans push through the change before the legislative session ends on April 18? It could be a heavy lift, as Democratic lawmakers there get out their own civics books and gear up to block the bill.

Farah Stockman

The Coming Anarchy in Gaza

If you want to make a place truly unlivable, you don’t just bomb it and starve it. You also go after the human infrastructure — the people who can keep order, get things running after setbacks and nurture hope.

I don’t want to believe that Israel is systematically targeting the human infrastructure of Gaza, but the repeated attacks on aid workers who have reported their locations to the Israeli military make it impossible not to wonder what exactly Israel is doing. There’s a pattern here, and Israel owes the world a better explanation.

The deadly attack on the World Central Kitchen aid convoy, which Prime Minister Benjamin Netanyahu of Israel called a tragic mistake, came after the March 8 death of Mousa Shawwa, the head of logistics for American Near East Refugee Aid, known as Anera, an aid group that has operated in Gaza for 56 years. Shawwa was killed in an airstrike just days after the Israeli military confirmed the coordinates of the organization’s warehouses and safe houses.

On Feb. 5, the Israeli military fired on a U.N. aid convoy trying to make a delivery, stopping it in its tracks, according to Philippe Lazzarini, the head of the United Nations Relief and Works Agency, even though its movements were coordinated with the Israeli military. Israel has accused the group, which operated as a de facto government, of sympathizing with Hamas, which the group denies.

The question of which institutions can keep Gaza from descending into chaos needs an immediate answer. Private aid groups like Anera appear to be the last thread keeping Gaza from falling apart; now Anera, World Central Kitchen and other groups are suspending their work.

Without food aid or any institution capable of keeping order, what will happen to two million Gazans? Once the human infrastructure of a place is gone, that place risks sinking into chaos.

One right-wing Israeli, Daniella Weiss , a settler leader, predicted that if Gazans got no humanitarian aid , other countries would take pity on them and allow them in as refugees, leaving Gaza for Israelis to resettle. That would be a crime against humanity, and I hope it’s not the playbook that Israel is using.

Kristen Cruzata

Opinion Chief of Staff

This Basketball Season, Root for the Women

One chilly evening late last month, I visited my favorite bar in Bloomington, Ind., my hometown, and the conversation turned to March Madness. Hoosiers always love college basketball, but this year everyone wanted to talk about the women: Sara Scalia of Indiana University, Angel Reese of L.S.U. and, yes, Caitlin Clark of Iowa. In Indiana, as in much of the country, fans are showing up for women’s basketball, and — crucially — they’re buying tickets.

I saw it myself just a few days earlier. I was in the stands at Simon Skjodt Assembly Hall as the Hoosiers beat Oklahoma and won their place in the Sweet Sixteen. As the players rushed the student section after the game, locals and students alike hung back to watch them revel. Though the architects of Title IX, Representative Patsy Mink and Senator Birch Bayh, are no longer around to see it, I can imagine this is exactly what they were hoping for when President Richard Nixon signed the law in 1972. But good policy takes time.

It’s thanks to Title IX that the entire country is now talking about Caitlin Clark, who deserves her obsessive following. Clark is a fantastic shooter , a disciplined player and a fierce competitor. She’s the all-time leading scorer in Division I history, men or women. And she’s not afraid to act like it . She’s very likely going to be the first pick at the W.N.B.A.’s draft on April 15. And there’s a good chance that she’ll end up playing for the Indiana Fever.

My hope is that wherever Clark ends up, her star power fuels the W.N.B.A. There’s already an indication that “ Clarkenomics ” — her unique ability to fill stadiums and even raise ticket prices — is real. She definitely sold out stadiums when Iowa was on the road.

Women’s basketball deserves devoted fans, and more of them. Professional women’s basketball is ripe for the groundswell that has come for the college teams. Whether I’m watching the Fever take on the Liberty at Barclays Center later this spring or sipping beers at a local dive with the game on TV, I’ll be cheering on the women. That’s where the real fun and, yes, drama is happening this year.

Ross Douthat

Opinion Columnist

Scotland’s Censorship Experiment Threatens Free Expression

In 2002, the English journalist Ed West penned an essay entitled “Britain Isn’t a Free Country.” His evidence was straightforward: Through the aggressive enforcement of laws against hate speech, Britain was harassing, investigating and sometimes imprisoning its own citizens, effectively consigning the right to free expression to the dustbin of history.

West’s list of examples, which included some cases involving deeply unsympathetic racists and others that looked more like the criminalization of cultural conservatism, is worth revisiting now that Scotland has passed an especially expansive hate speech statute.

The new Scottish law criminalizes public speech deemed “insulting” to a protected group (as opposed to the higher bar of “abusive”), and prosecutors need only prove that the speech was “likely” to encourage hatred rather than being explicitly intended to do so. One can offer a defense based on the speech in question being “reasonable,” and there is a nod to “the importance of the right to freedom of expression.” But a plain reading of the law seems like it could license prosecutions for a comedian’s monologue or for reading biblical passages on sexual morality in public.

The law has attracted special attention because J.K. Rowling responded to its passage with a series of social media posts about transgender individuals that seemed to fall afoul of the law’s dictates. If they do, she wrote, “I look forward to being arrested when I return to the birthplace of the Scottish Enlightenment.”

My prediction is that neither Rowling nor any figure of her prominence will face prosecution. Rather, what you see in West’s examples is that the speech police prefer more obscure targets: the teenage girl prosecuted for posting rap lyrics that included the N-word or the local Tory official hauled in by the cops after posting to criticize the arrest of a Christian street preacher.

Which is, of course, a normal way for mild sorts of authoritarianism to work. Exceptions are made for prominent figures, lest the system look ridiculous, but ordinary people are taught not to cross the line.

Europe is often depicted as caught between an embattled liberal order and a post-liberal form of populism. But the reality is that there are two incipient European post-liberalisms, both responses to the challenges of managing aging, anxious societies being transformed by mass migration. One is the right-wing politics of national identity; the other is a more technocratic attempt to maintain social peace through a regime of censorship.

Scotland is experimenting with the second option. Both could usher out the liberal age as we have known it.

Lydia Polgreen

Ramy Youssef’s ‘S.N.L.’ Monologue Was a Love Letter to Muslim America

It is a rare thing in our rapidly secularizing country to be confronted with piety and devotion in popular culture. So it was a surprise, and a balm, to watch a man who prays daily and talks openly about his devout faith storm a bastion of earthly godlessness: “Saturday Night Live.”

I am referring, of course, to the comedian Ramy Youssef, who hosted the show on what he described in his opening monologue as “an incredibly spiritual weekend,” noting Ramadan, Easter and the arrival of a new Beyoncé album.

“I’m doing the Ramadan one,” he quipped, to peals of laughter, unspooling a very funny bit about how loving Muslims are. Youssef has mined his experience as a believer among the profane in gentle standup specials and a namesake sitcom. His entire monologue glowed with a welcoming warmth — Muslims, he seemed to say: We’re just like you.

In a country that is supposedly obsessed with diversity and inclusion, it is remarkable how rare it is to hear from a practicing Muslim in America.

Surveys by the Institute for Policy and Understanding, a nonpartisan research organization focused on Muslim Americans, have consistently found that Muslims are the most likely group to report religious discrimination in the United States. According to a Pew survey conducted in 2021, 78 percent of Americans said that there was either a lot or some discrimination against Muslims in our society. Muslims are no more likely to commit crimes than members of any other group, but crimes in which Muslims are suspects get outsized media coverage, research has shown .

It is no surprise, then, that Islamophobia is perhaps the most tolerated form of religious prejudice. Right now, Senate Republicans appear to have persuaded several Senate Democrats to vote against a Muslim judicial nominee after smearing him, with no evidence at all, as an antisemite.

Many of the skits that toyed with religion on “S.N.L.” on Saturday were funny — Ozempic for Ramadan! Genius. But part of me winced through them as well, because I saw in Youssef something that other members of minority groups have had to do to “earn” their place in the safety of the mainstream: the performance of normalcy, of being nonthreatening and sweet, the requirement to prove that your community belongs in America just like everyone else’s.

I loved Youssef’s monologue, in which he bravely pleaded, “Please, free the people of Palestine. And please, free the hostages. All of the hostages.”

“I am out of ideas,” Youssef declared toward the end of his monologue. “All I have is prayers.”

To which this nonbeliever can only say: Same, Ramy. Same.

Nicholas Kristof

Israel’s Attack on Aid Workers Can Only Make Hunger in Gaza Worse

The Israeli strikes that killed seven aid workers overnight as they tried to avert famine in Gaza will be much debated, but three points seem clear to me.

First, the killings reinforce the widespread criticism that Israeli forces often appear to act recklessly in Gaza, with too little concern for civilian casualties. The latest deaths were unusual in that they included foreigners, even an American, but there is nothing new about Israeli strikes killing aid workers in Gaza: At least 196 humanitarian workers have been killed in Gaza and the West Bank since the war began in October, the United Nations says.

Second, the tragedy will compound the hunger crisis in Gaza that is already leading to deaths from starvation and risking both famine and epidemics. The result is that just as famine looms and children are dying, international efforts to ease it may be reduced, not amplified.

Third, Israeli credibility will take another hit, and America’s with it. Some elements of the Israeli narrative are entirely accurate: Hamas started the latest round of fighting and uses civilians as human shields. But Israel also argues that it is doing everything possible to reduce civilian casualties, and that is hard to argue in this case — and this is also an embarrassment for the Biden administration, which provides an endless flow of weaponry for airstrikes like these (although the origin of the particular weapons that killed these seven workers is unclear for now).

The seven people worked with World Central Kitchen, a charity founded by chef José Andrés, and were in clearly marked vehicles . The nonprofit group, which has now suspended its aid efforts in Gaza, said that it had cleared its movements with Israeli forces, and The Financial Times reported that the vehicles were hit over a two-kilometer stretch, implying targeting by multiple strikes rather than a single errant missile. Prime Minister Benjamin Netanyahu of Israel has promised an investigation.

The killing of humanitarians puts aid groups in an impossible situation. The organizations focus on easing suffering, yet they also must look after the safety of their own people. If Israel continues to kill aid workers at such a pace, it will be very difficult to distribute aid to the people who need it.

And increasingly, it may be essential to have trained aid workers to provide special emergency foods to children with severe acute malnutrition. All that is now uncertain.

The Biden administration is issuing tougher statements about the situation, but President Biden still seems unwilling to use his leverage to press Israel to ease up. Politico reported on Monday that the U.S. government is considering a major new weapons sale to Israel.

An Abortion Rights Vote May Not Be Enough for Biden in Florida

Just when you thought it was safe to ignore Florida politics, up pops the state Supreme Court with an abortion-rights decision seemingly designed to provoke electoral turmoil this year.

The court allowed a six-week abortion ban to go into effect while ruling that Floridians can vote in November on a state constitutional amendment to protect abortion access before fetal viability (around 24 weeks). The combined rulings immediately shoved reproductive rights to the political front lines. But how will things shake out in this increasingly red state ? And not to make everything about the presidential race, but how much could it help President Biden?

The issue of reproductive rights has been a boon to Democrats pretty much everywhere it has appeared on the ballot, directly or otherwise, since the death of Roe v. Wade. And there’s reason to be optimistic that Florida’s amendment will succeed as well. Though passage requires at least 60 percent support, a November poll by the University of North Florida put support at 62 percent, including 53 percent of Republicans. And that was before things got real with the court ruling.

But can this new wrinkle save Biden there? I mean, this is Florida. The state didn’t show him the love in 2020, and more generally, its Democratic Party has been a hot mess for several years. Registered Republicans now outnumber Democrats by nearly one million . In 2022, Floridians re-elected Gov. Ron DeSantis with almost 60 percent of the vote. Ron. DeSantis .

More troubling, Republican state lawmakers have shown themselves happy to thwart the will of the public to tilt the field in their team’s favor. (See: voting rights of felons who have completed their sentences.) And it is the adopted — and spiritual — home of perhaps the ultimate Florida Man, Donald Trump. (When thinking of the MAGA king kicked back in his so-called Southern White House, I like to picture him with a state-appropriate mullet.)

With the proper mix of sweat and strategy, abortion rights advocates and Dems should be able to save reproductive rights in the state — not to mention force Republicans to burn time and cash there. But pry it away from Trump? That feels like a reach.

Zeynep Tufekci

A Farm Worker With Avian Flu Means a Rapid Response Is Urgent

The discovery of the country’s second human case of H5N1 avian flu, found in a Texas dairy farm worker following an outbreak among cows, is worrying and requires prompt and vigorous action.

While officials have so far said the possibility of cow-to-cow transmission “cannot be ruled out,” I think we can go further than that.

The geography of the outbreak — sick cows in Texas, Idaho, Michigan, Ohio and New Mexico — strongly suggests cows are infecting each other as they move around various farms. The most likely scenario seems to be that a new strain of H5N1 is spreading among cows, rather than the cows being individually infected by sick birds.

Avian flu is not known to transmit well among mammals, including humans, and until now, almost all known cases of H5N1 in humans were people in extended close contact with sick birds. But a cow outbreak — something unexpected , as cows aren’t highly prone to get this — along with likely transmission between cows, means we need to quickly require testing of all dairy workers on affected farms as well as their close contacts, and sample cows in all the dairy farms around the country.

It is possible — and much easier — to contain an early outbreak when an emergent virus isn’t yet adapted to a new host and perhaps not as transmissible. If it gets out and establishes a foothold, then all bets are off. With fatality rates estimated up to 50 percent among humans, H5N1 is not something to gamble with.

Additionally, H5N1 was found in the unpasteurized milk of sick cows. Unpasteurized milk, already a bad idea, would be additionally dangerous to consume right now.

Public officials need to get on top of this quickly, and transparently, telling us the uncertainties as well as their actions.

The government needs to gear up to potentially mass-produce vaccines quickly ( which we have against H5N1 , though they take time to produce) and ensure early supplies for frontline and health care workers.

It’s possible that worst-case scenarios aren’t going to come true — yet. But evolution is exactly how viruses get to do things they couldn’t do before, and letting this deadly one have time to explore the landscape in a potential new host is a disastrously bad idea.

Mike Johnson Is Trying to Explain Simple Math to the Far Right

I come today not to bury Mike Johnson, but to praise him.

No. Seriously. I mean it.

Johnson, the House speaker, sat down with Trey Gowdy of Fox News over the weekend to discuss “realistic expectations” for Republicans in this era of narrowly divided government.

Quipping that he was there as an “ambassador of hope on Easter Sunday,” Johnson offered “three simple things” his party should be focusing on: No. 1, “Show the American people what we’re for. Not just what we’re against.” No. 2, “We have to unite. We have to stand together.” And No. 3, “We’ve got to drive our conservative agenda and get the incremental wins that are still possible right now.”

Nos. 1 and 2 are the sort of meaningless boilerplate politicians are forever blathering about. But No. 3 was clearly the core message of his mission, and he really leaned in, repeatedly noting that his team’s right-wingers — with whom he has long identified, mind you — need to come to terms with the political reality of holding “the smallest majority in U.S. history.”

“We got to realize I can’t throw a Hail Mary pass on every single play,” he said, with that mild manner and beatific smile that makes him seem thoughtful and genial even when he’s speaking harsh truths. “It’s three yards and a cloud of dust. Right? We’ve got to get the next first down. Keep moving.”

Southerners do love their football metaphors.

When asked about Representative Marjorie Taylor Greene’s motion to remove him, he acknowledged that she is “very frustrated” with how certain negotiations have gone of late, especially when it comes to spending. “Guess what? So am I,” he said. But with Republicans clinging to the majority by their fingernails, “we’re sometimes going to get legislation that we don’t like.”

This kind of squish talk isn’t very MAGA. And working with Dems is what got the previous speaker kicked to the curb. (Poor Kev.) But Johnson is in some ways in a better spot than was Kevin McCarthy. A smattering of Democrats have suggested they would save Johnson from a coup attempt, especially on a key issue such as funding Ukraine. Plus, ousting another speaker so soon would only lock in House Republicans’ rep as a bunch of hopeless chaos monkeys — not a shrewd move in an election year.

This is not to say that Johnson is shaping up to be an effective or competent speaker. But it takes a certain courage to talk reality — and math — to today’s House Republicans. Kudos to him for going there.

David French

There’s Valuable Speech on Social Media, Even for Kids

Last week I wrote a rather long column arguing that blanket bans on social media for children are a bad idea, even if you are persuaded (as I am) that smartphones and social media are a significant reason for increasing childhood mental health struggles. My basic point was simple: The First Amendment rights of children and adults are too precious to diminish, especially when there are less restrictive alternatives for combating the problem.

I received an enormous amount of helpful feedback, but I want to briefly highlight one response. The American Enterprise Institute’s Brad Wilcox posted a thread on X that began like this: “Could not disagree more w/ @DavidAFrench here, partly because he doesn’t fully ack how much the teen problem w/ social media is not just about the message(s) but the *medium* itself. Social media does not function like some debating society for teens.”

I respect Wilcox greatly, and he’s got many valuable things to say about kids and social media, but he’s wrong in one key respect: Social media is, in fact, a debating society for teens, just as it is for adults. It’s often a miserable and contentious debating society, but social media is where an immense amount of our nation’s substantive debates takes place. Kids debate one another, and they read adult debates.

Protecting political speech is a core purpose of the First Amendment. As the Supreme Court held in Garrison v. Louisiana , “Speech concerning public affairs is more than self-expression; it is the essence of self-government.” One reason children enjoy First Amendment rights is that they are essentially citizens in training. They have to learn how to engage in political debate.

There are certainly issues with the medium itself, and there are ways to combat the pernicious effects of the medium without obliterating access to the content. The First Amendment, for example, permits reasonable and content-neutral restrictions on the time, place and manner of freedom of expression, and it’s easy to see a valid ban on smartphones during school hours. It’s also worth considering whether certain features of social media — such as infinite scroll — could be limited.

But it’s important to note that time, place and manner restrictions can’t function as a form of disguised content discrimination. If you’re looking for reasons to ban social media because of what’s on the platform, then you’re playing a dangerous constitutional game.

The Christians Who Aren’t Buying Donald Trump’s Sales Pitch

Last week, former President Donald Trump hawked his “God Bless the USA Bible” in a video posted to social media , stating “we must make America pray again.” In a story published today, The Times’s Michael C. Bender notes that Trump — despite a background few would call pious — “is framing his 2024 bid as a fight for Christianity, telling a convention of Christian broadcasters that ‘just like in the battles of the past, we still need the hand of our Lord.’”

A new report on religious change in the United States from The Public Religion Research Institute suggests that Trump’s attempts to tie Christianity tightly to a particular set of Republican political values may be turning some Americans away from Christianity.

P.R.R.I. surveyed Americans who left their childhood religions to become “unaffiliated,” a group that includes people who call themselves atheists, agnostics and nothing in particular. The vast majority of people who become unaffiliated are Christians. While the largest percentage say they left religion because they no longer believe the religion’s teachings, 47 percent of those who became unaffiliated say they did so because of negative treatment or teaching about L.G.B.T.Q. Americans, and 20 percent say they became unaffiliated because their church or congregation became too focused on politics.

“Among white Christian groups, the largest decline in the past decade took place among white evangelical Protestants, whose numbers saw a 3 percentage point decrease, from 17 percent in 2013 to 14 percent in 2023. In 2023, the percentages of white mainline/non-evangelical Protestants (14 percent) and white Catholics (12 percent) remain largely similar to those of 2013,” according to P.R.R.I.’s survey. Trump has frequently and closely aligned himself with white evangelical Christians.

P.R.R.I.’s findings align with what I learned last year when reporting on those leaving religion. As one woman I spoke to put it, she became less religious “because evangelicals became apostates who worship Trump, nationalism and the Republican Party.” Trump promoting a Bible is just another example of his modus operandi: He may make a quick buck, but at what cost to the institution in the long run?

Whether it’s a political or religious institution, the outcome always appears to be the same.

Patrick Healy

Deputy Opinion Editor

Have Swing Voters Stopped Listening to Joe Biden?

Every Monday morning on The Point, we kick off the week with a tipsheet on the latest in the presidential campaign. Here’s what we’re looking at this week:

One of the worst things that can happen to a president seeking re-election is to have voters stop listening to you. As the campaign unfolds this week, I’m curious whether President Biden says or does things that really command attention from voters, and in particular might be persuasive to swing voters.

My curiosity stems from reading the latest polls and my colleague Nate Cohn’s article on Saturday. This is how Nate summed up Biden’s standing in the race since his strong State of the Union speech on March 7: “It has gotten harder to see signs of any Biden bump. Taken together, new polls from Fox , CNBC and Quinnipiac suggested that the presidential race was essentially unchanged, with Mr. Trump still holding a narrow lead nationwide. The president’s approval rating doesn’t seem discernibly higher, either.”

Now, State of the Union speeches themselves rarely produce a bump. But Biden was a new man in March, with a sharper message, lots of campaigning, strong ads and any number of Trump comments to whack. Yet we enter April with Trump in a narrow lead.

Something is not working for Joe Biden right now. Trump is behind him in campaign money , tied up in court, making crazy comments and posting videos showing Biden hogtied. For all that, Biden doesn’t seem to have changed large numbers of minds. Are voters still listening to the president?

Previous presidents who lost re-election, including Trump, George H.W. Bush and Jimmy Carter, struggled to persuade voters they were effective and sympathetic. In their own ways, the three men were seen as all talk, no action, and that’s what some progressive Democrats and young voters think about Biden’s handling of the war in Gaza. While his administration is talking tougher about Prime Minister Benjamin Netanyahu of Israel, the bombs keep falling on Gaza (and more American bombs are on the way) and the aid keeps being blocked from reaching starving people.

And it’s not just Gaza: It’s immigration, abortion rights and, especially, the economy. Nate Silver had a striking chart last week showing how “even as consumer and investor sentiment has improved, President Biden’s approval rating hasn’t , or at least it hasn’t by much .”

Right now, Biden doesn’t have the same galvanizing, persuasive political narrative for swing voters that he had in 2020 — I think Trump nostalgia is very real — nor does he have the results enough voters want. Some voters have already written him off because of his age. But I think the bigger threat to re-election is that more voters will stop listening to him if he doesn’t offer a stronger narrative and stronger results.

Trump promotes Lee Greenwood's 'God Bless The USA Bible': What to know about the book and its long journey

Former president Donald Trump encourages supporters to buy Lee Greenwood's "God Bless The USA Bible," a project inspired by Nashville country musician's hit song.
Resurgent version of Greenwood's Bible project a modified version from original concept, a change that likely followed 2021 shake-up in publishers.

After years with few updates about Lee Greenwood’s controversial Bible, the project is again resurgent with a recent promotion by former President Donald Trump.

“All Americans need to have a Bible in their home and I have many. It’s my favorite book,” Trump said in a video posted to social media Tuesday, encouraging supporters to purchase the “God Bless The USA Bible.” “Religion is so important and so missing, but it’s going to come back.”

Greenwood — the Nashville area country musician whose hit song “God Bless the USA” inspired the Bible with a similar namesake — has long been allies with Trump and other prominent Republicans, many of whom are featured in promotional material for the “God Bless The USA Bible.” But that reputational clout in conservative circles hasn’t necessarily translated to business success in the past, largely due to a major change in the book’s publishing plan.

Here's what to know about the Bible project’s journey so far and why it’s significant it’s back in the conservative limelight.

An unordinary Bible, a fiery debate

The “God Bless The USA Bible” received heightened attention since the outset due to its overt political features.

The text includes the U.S. Constitution, Bill of Rights, Declaration of Independence, Pledge of Allegiance, and the lyrics to the chorus to Greenwood’s “God Bless The USA.” Critics saw it as a symbol of Christian nationalism, a right-wing movement that believes the U.S. was founded as a Christian nation.

A petition emerged in 2021 calling Greenwood’s Bible “a toxic mix that will exacerbate the challenges to American evangelicalism.” From there, a broader conversation ensued about the standards by which publishers print Bibles.

Gatekeeping in Bible publishing

Greenwood’s early business partner on the project, a Hermitage-based marketing firm called Elite Source Pro, initially reached a manufacturing agreement with the Nashville-based HarperCollins Christian Publishing to print the “God Bless The USA Bible.”

As part of that agreement, HarperCollins would publish the book but not sell or endorse it. But then HarperCollins reversed course , a major setback for Greenwood’s Bible.

The reversal by HarperCollins followed a decision by Zondervan — a publishing group under HarperCollins Christian Publishing and an official North American licensor for Bibles printed in the New International Version translation — to pass on the project. HarperCollins said the decision was unrelated to the petition or other public denunciations against Greenwood’s Bible.

The full backstory: Lee Greenwood's 'God Bless the USA Bible' finds new printer after HarperCollins Christian passes

A new translation and mystery publisher

The resurgent “God Bless The USA Bible” featured in Trump’s recent ad is an altered version of the original concept, a modification that likely followed the publishing shake-up.

Greenwood’s Bible is now printed in the King James Version, a different translation from the original pitch to HarperCollins.

Perhaps the biggest mystery is the new publisher. That manufacturer is producing a limited quantity of copies, leading to a delayed four-to-six weeks for a copy to ship.

It’s also unclear which business partners are still involved in the project. Hugh Kirkman, who led Elite Service Pro, the firm that originally partnered with Greenwood for the project, responded to a request for comment by referring media inquiries to Greenwood’s publicist.

The publicist said Elite Source Pro is not a partner on the project and the Bible has always been printed in the King James Version.

"Several years ago, the Bible was going to be printed with the NIV translation, but something happened with the then licensor and the then potential publisher. As a result, this God Bless The USA Bible has always been printed with the King James Version translation," publicist Jeremy Westby said in a statement.

Westby did not have the name of the new licensee who is manufacturing the Bible.

Trump’s plug for the “God Bless The USA Bible” recycled language the former president is using to appeal to a conservative Christian base.

“Our founding fathers did a tremendous thing when they built America on Judeo-Christian values,” Trump said in his video on social media. “Now that foundation is under attack perhaps as never before.”

'Bring back our religion’: Trump vows to support Christians during Nashville speech

Liam Adams covers religion for The Tennessean. Reach him at [email protected] or on social media @liamsadams.

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)
8. Appeal to emotions. Understanding your customers is central to consistently nailing sales pitches, and when you do, it's good to convey that. One way to do so is to use empathy, revolve your pitch around their life experience, and find commonalities between you and them.
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Step 8: Practice, Practice, Practice. Lastly, practice your pitch as much as possible for a confident presentation. Rehearsing refines your timing, tone, and confidence. It familiarizes you with your pitch and enables adaptability to various scenarios and audiences. It boasts genuine and natural delivery of pitches.
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5. Use slides wisely. It's tempting to put everything you want to say into a slide deck to prompt you as you pitch. Equally, with all the potential of modern technology, you might want to say it with video, but we advise against that. Sales is all about the relationships formed between people.
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Examples of sales pitches and ideas for the perfect pitching strategy. Pitching. A well-crafted sales pitch can get your prospect excited about the opportunity you're offering and encourage them to take the next steps with you. Sales pitches are about crafting a compelling narrative for your client. However, many it can be easy to fall into ...
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This is one of the shortest types of sales pitches, usually clocking in at 60 seconds or less. Be quick, be honest, and be friendly. The elevator pitch exists to make connections and is an invitation to learn more — don't make it more complicated than that. Here's an example of a generic elevator pitch template:
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Write down the costs of not solving the problem, the benefits of solving it, and an explanation of how your solution fixes the issue. Lastly, write your sales pitch script and then turn it into an elevator pitch. More specifically, here are the eight steps to create a sales pitch: Craft Your USP: Identify what makes you different from the ...
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A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer's attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer's curiosity and convey ...
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Your company's unique sales process will determine your optimal next steps. 1. Be focused, compelling, and concise. A good sales pitch should convey the intended message in a concise and compelling manner. If your pitch is on point and to the point, you're on the right track to making a meaningful client connection.
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2. Sell the Problem, Not the Product. You may think that when you're selling your product, you're selling your product, but that's not the case. You're actually selling the problem that your product solves. Write your pitch in three parts: 1. Describe the problem you're addressing.
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A sales pitch is a concise, persuasive speech that explains what your product is, communicates its value, and encourages the customer to make a purchase. ... Regardless of which techniques you use, it should be a short speech that immediately hooks your customer. An effective sales pitch is short, convincing, and leaves the customer wanting more.
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Here are techniques you can use to deliver an effective sales pitch: Make a cold call. Send an email. Tell a story. Grab their attention. Leave a voicemail. Start with a question. Follow-up after a previous conversation. 1.
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Mar 03, 2023. An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing a deal. However, in your sales pitch presentation, you make a solid case for your product or service.
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So, keep this sales pitch idea in mind: create a dialogue, not a monologue. Within your written pitch, include questions to ask your prospect and space for them to express their ideas. Then, your pitch will have a better flow, and the prospect will stay engaged. 3. Use open-ended questions to discover pain points and pitch effectively.
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Sales Pitch Tip 1: Be Direct and Concise. Concise and direct sales pitches are more effective than a long, draggy ramble for many reasons. The prospect is more likely to listen to your whole pitch if you highlight and explain 2-3 key product features instead of a summary of everything your product can do. Also, you get your point across faster ...
Donald Trump is selling a 'God Bless the USA' Bible for $60 : NPR
Trump's sales pitch focuses on bringing religion back to America. "I want to have a lot of people have it," he said at one point in the video. "You have to have it for your heart and for your soul."
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