plastic surgery recovery house business plan

How to write a business plan for a plastic surgery practice?

Putting together a business plan for a plastic surgery practice can be daunting - especially if you're creating a business for the first time - but with this comprehensive guide, you'll have the necessary tools to do it confidently.

We will explore why writing one is so important in both starting up and growing an existing plastic surgery practice, as well as what should go into making an effective plan - from its structure to content - and what tools can be used to streamline the process and avoid errors.

Without further ado, let us begin!

In this guide:

Why write a business plan for a plastic surgery practice?

What information is needed to create a business plan for a plastic surgery practice.

• How do I build a financial forecast for a plastic surgery practice?

The written part of a plastic surgery practice business plan

• What tool should I use to write my plastic surgery practice business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a plastic surgery practice business plan in the first place.

To have a clear roadmap to grow the business

Running a small business is tough! Economic cycles bring growth and recessions, while the business landscape is ever-changing with new technologies, regulations, competitors, and consumer behaviours emerging constantly.

In such a dynamic context, operating a business without a clear roadmap is akin to driving blindfolded: it's risky, to say the least. That's why crafting a business plan for your plastic surgery practice is vital to establish a successful and sustainable venture.

To create an effective business plan, you'll need to assess your current position (if you're already in business) and define where you want the business to be in the next three to five years.

Once you have a clear destination for your plastic surgery practice, you'll have to:

• Identify the necessary resources (human, equipment, and capital) needed to reach your goals,
• Determine the pace at which the business needs to progress to meet its objectives as scheduled,
• Recognize and address the potential risks you may encounter along the way.

Engaging in this process regularly proves advantageous for both startups and established companies. It empowers you to make informed decisions about resource allocation, ensuring the long-term success of your business.

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To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your plastic surgery practice's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your plastic surgery practice.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your plastic surgery practice and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your plastic surgery practice's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your plastic surgery practice, let's explore what information is required to create a compelling plan.

Writing a plastic surgery practice business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a plastic surgery practice

As you consider writing your business plan for a plastic surgery practice, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your plastic surgery practice.

Your plastic surgery practice could discover that many potential clients may be interested in minimally invasive procedures such as Botox or dermal fillers. Market research may reveal that people may be looking for more natural-looking results, rather than drastic changes to their appearance.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your plastic surgery practice.

Developing the sales and marketing plan for a plastic surgery practice

As you embark on creating your plastic surgery practice business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of a plastic surgery practice

Whether you are starting or expanding a plastic surgery practice, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

A plastic surgery practice may incur staffing costs such as salaries for surgeons, nurses, and administrative personnel. They may also incur equipment costs such as surgical instruments, ultrasound machines, and anesthesia machines. Additionally, they may need to purchase medical supplies such as sutures, gauze, and bandages on a regular basis.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your plastic surgery practice, it is time to start creating your financial forecast.

What goes into your plastic surgery practice's financial forecast?

The financial forecast of your plastic surgery practice's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a plastic surgery practice are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

Your plastic surgery practice forecasted P&L statement enables the reader of your business plan to get an idea of how much revenue and profits your business is expected to make in the near future.

Ideally, your reader will want to see:

• Growth above the inflation level
• Expanding profit margins
• Positive net profit throughout the plan

Expectations for an established plastic surgery practice will of course be different than for a startup. Existing businesses which have reached their cruising altitude might have slower growth and higher margins than ventures just being started.

The projected balance sheet of your plastic surgery practice

Your plastic surgery practice's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your plastic surgery practice's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your plastic surgery practice's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your plastic surgery practice has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your plastic surgery practice business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your plastic surgery practice business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a plastic surgery practice.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the plastic surgery practice, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your plastic surgery practice business plan, let's have a look at the written part of the plan.

The written part of a plastic surgery practice business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a plastic surgery practice business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The first section of your plastic surgery practice's business plan is the executive summary which provides, as its name suggests, an enticing summary of your plan which should hook the reader and make them want to know more about your business.

When writing the executive summary, it is important to provide an overview of the business, the market, the key financials, and what you are asking from the reader.

Start with a brief introduction of the business, its name, concept, location, how long it has been in operation, and what makes it unique. Mention any services or products you plan to offer and who you sell to.

Then you should follow with an overview of the addressable market for your plastic surgery practice, current trends, and potential growth opportunities.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Finally, you should detail any funding requirements in the ask section.

2. The presentation of the company

As you build your plastic surgery practice business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your plastic surgery practice, you could highlight its potential for success. It may be in a well-populated area with a strong local economy that could support a successful business. You could also talk about the potential for growth in the area, as there may be a large number of potential customers who could benefit from the services you offer.

Additionally, the area may be relatively affluent, which could make it easier to attract and retain quality staff members and to keep overhead costs low. Finally, you could point out the potential for increased visibility and recognition in the area, as there may be plenty of opportunities for marketing and promotion.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your plastic surgery practice business plan should include a detailed description of what your company sells to its customers. 

For example, your plastic surgery practice might offer a variety of services such as facial plastic surgery, body contouring, and breast augmentation, that help to enhance a person's appearance.

Additionally, your practice might offer facial injectables like Botox and Juvederm, which can help reduce the appearance of wrinkles and restore volume to the face.

Lastly, your practice might offer skin care treatments such as chemical peels, microdermabrasion, and laser treatments to help reduce the signs of ageing and improve skin tone and texture. These services can help patients feel more confident and look their best.

The reader will want to understand what makes your plastic surgery practice unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the plastic surgery practice business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your plastic surgery practice, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your plastic surgery practice targets. Explain how your products and services are tailored to meet the unique needs of these customers.

Your plastic surgery practice could face a variety of risks. For example, you may face the risk of a malpractice lawsuit if a patient is unhappy with their results.

Additionally, you might face the risk of a data breach if the practice's IT infrastructure is not secure.

To protect your practice from these risks, it is important to have appropriate insurance coverage and to invest in security measures for your systems.

In the competition subsection, introduce your main competitors and explain what sets your plastic surgery practice apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your plastic surgery practice.

5. The strategy section

When crafting the strategy section of your business plan for your plastic surgery practice, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your plastic surgery practice could face a variety of risks. For example, you may face the risk of a malpractice lawsuit if a patient is unhappy with their results. Additionally, you might face the risk of a data breach if the practice’s IT infrastructure is not secure. To protect your practice from these risks, it is important to have appropriate insurance coverage and to invest in security measures for your systems.

6. The operations section

The operations of your plastic surgery practice must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your plastic surgery practice - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have key assets such as patient records and proprietary research. You could also have IP such as trade secrets, trademarks, and patents. These could be used to protect any unique processes or technology that the practice has developed. It might also be important to secure any confidential information, such as patient records, to ensure the privacy of individuals.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a plastic surgery practice business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my plastic surgery practice's business plan?

In this section, we will be reviewing the two main options for writing a plastic surgery practice business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your plastic surgery practice's business plan

Using online business planning software is the most efficient and modern way to create a plastic surgery practice business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your plastic surgery practice's business plan

Outsourcing your plastic surgery practice business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the plastic surgery practice business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your plastic surgery practice's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a plastic surgery practice business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my plastic surgery practice business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a plastic surgery practice business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• A business plan has 2 complementary parts: a financial forecast showcasing the expected growth, profits and cash flows of the business; and a written part which provides the context needed to judge if the forecast is realistic and relevant.
• Having an up-to-date business plan is the only way to keep visibility on your plastic surgery practice's future cash flows.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this practical guide gave you insights on how to write the business plan for your plastic surgery practice. Do not hesitate to get in touch with our team if you still have questions.

Also on The Business Plan Shop

• In-depth business plan structure
• How to write the business plan for a grant application?
• Budget vs business plan
• Business plan vs business case
• Key steps to write a business plan?
• Free business plan template

Know someone who owns or wants to start a plastic surgery practice? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Starting a Successful Plastic Surgery Practice: A Step-By-Step Guide

If you’re considering starting a plastic surgery practice, you’re in the right place! Plastic surgery is a growing industry, and there’s plenty of room for new players.

In this article, we’ll walk you through the steps on how to start a plastic surgery practice.

So what are the steps?

• Create your plastic surgery practice business plan
• Get the necessary funding
• Get the equipment you need to be successful
• Find the perfect location
• Hire the right staff

Build the perfect plastic surgery marketing plan

Create your plastic surgery practice business plan.

Creating a business plan is essential to starting any business. In order to create your plastic surgery business plan, you will need to do the following:

Write a Description of Your Business

This should include information such as what type of plastic surgery you will offer, the target market you plan to serve, the type of business you will have, and what makes your practice unique.

Choose What Type of Plastic Surgery You Will Offer

There are many different types of plastic surgery procedures you can offer. You will need to decide which ones you want to offer at your practice.

Some of the most popular plastic surgery procedures include:

• Breast augmentation
• Liposuction
• Botox injections
• Labiaplasty

For instance, Dr. Steinberg is a successful plastic surgeon who specializes in a specific practice of plastic surgery known as labiaplasty . This is just one facet of plastic surgery, and it important to decide what you will specialize in before moving forward with starting your own practice.

Choose the Type of Business You Will Have

The three main types of plastic surgery businesses are:

• Private practices

Group Practices

• Hospital-based practices

Private Practices

If you decide to open a private practice, you’ll be the sole owner of your business. You’ll have complete control over all aspects of the business, from setting prices to hiring staff.

The downside of owning a private practice is that you’ll also be solely responsible for all the costs associated with running the business. These costs can add up quickly, so it’s important to make sure you have the financial backing to sustain a private practice.

If you are going the private practice route, it might also benefit you to seek help from a medical marketing agency to assist with:

• Understanding client needs
• Accessing marketing channels
• Communicating with physicians

A group practice is similar to a private practice, but there are multiple owners. This type of ownership can help spread the costs associated with running a business and also offer some built-in marketing (people are more likely to visit a practice with multiple surgeons).

The downside of owning a group practice is that you’ll have to share decision-making with the other owners. This can sometimes lead to disagreements and conflict within the business.

Hospital-based Practices

If you decide to open a hospital-based practice, you’ll be employed by a hospital. This type of arrangement can offer some advantages, such as a built-in clientele and marketing opportunities.

The downside of hospital-based practices is that you’ll have less control over your work schedule and the types of procedures you’re able to perform. You’ll also be at the mercy of the hospital’s budget.

Create a Financial Plan

Your financial plan details your projected income and expenses. This will help you determine how much money you will need to start your practice and how much profit you can expect to make.

Conduct a SWOT Analysis

A SWOT analysis is a tool that will help you to identify the:

• Opportunities

This is an important step in creating your business plan as it will help you to understand the challenges and opportunities you’ll face as you get started

Get the Necessary Funding

One of the most important aspects of starting a plastic surgery practice is having the necessary funding.

This can come from a variety of sources, such as personal savings, loans, or grants. It’s important to do your research and find the right funding option for your specific situation.

There are many resources available to help you get started, so don’t hesitate to ask for help.

If you’re looking for a loan, there are a few things to keep in mind. Make sure you shop around and compare interest rates from different lenders. It’s also important to be aware of the terms of the loan, including the length of time you have to pay it back and any penalties for missed payments.

There are a number of different grant funding opportunities . The government offers a variety of grants through its Small Business Administration, and there are also a number of private organizations that offer grants for new businesses.

Be sure to research all your options and apply for as many grants as you qualify for.

Personal Savings

If you have the personal savings to cover the costs of starting your practice, this can be a great option. This will allow you to avoid taking on any debt and will give you complete control over your business.

However, it’s important to make sure you have enough saved up to cover all the costs associated with starting a business, as well as any unexpected startup costs to consider.

Get the Equipment you Need to be Successful

In order to be successful in your plastic surgery practice , you will need the proper equipment. This includes:

• Surgical tools
• Medical equipment
• Office supplies
• Computers and software

When purchasing equipment, it is important to consider your needs and budget. You will want to make sure you have the necessary tools for performing procedures, as well as for sterilizing and storing equipment.

It is also important to have a comfortable and functional office space where patients can relax before and after their procedures.

Purchasing second-hand equipment may seem like a cost-saving measure, but it can be risky if the products are not in good condition. It is important to only do this from a trusted source. Ultimately, the success of your plastic surgery business will depend on the quality of your equipment.

By planning ahead and investing in the right equipment, you can ensure that your plastic surgery practice is off to a successful start.

Find the Perfect Location

One of the most important factors in starting a successful plastic surgery practice is finding the perfect location.

When choosing a location for your business , you’ll need to consider a variety of factors such as:

• Cost of rent
• Population size
• Competition.

Cost of Rent

The cost of rent is an important factor to consider when choosing a location for your plastic surgery practice. You’ll want to find a space that is affordable, yet still in a convenient location for patients.

Population Size

The population size of the area you choose will also be an important factor to consider. You’ll want to make sure there is a large enough population to support your business.

Competition

Another important factor to consider when choosing a location is the level of competition.

If there are already a number of plastic surgery practices in the area, you’ll need to be sure that your practice can offer something unique that will attract patients.

You’ll also want to make sure that the location you choose is accessible and has a good reputation .

Hire the Right Staff

A huge step in starting a plastic surgery practice is making sure that you hire the right staff. This includes finding:

• A plastic surgeon with proper qualifitions and certifications
• Support staff

It is important to take the time to interview potential candidates and to check their references thoroughly. It is also important to create a positive work environment that encourages teamwork and cooperation.

Hiring a Plastic Surgeon

In 2021, the average plastic surgeon performed 320 surgical procedures . This means that you’ll need to be sure you have a qualified surgeon who is able to handle a high volume of work. You’ll also need to make sure that your staff is adequately trained in plastic surgery procedures and safety protocols.

Hiring Nurses Nurses

Nurses play a vital role in the success of any medical practice. They are responsible for pre- and post-operative care, as well as helping to ensure that patients are comfortable and safe during their procedures.

When hiring nurses, you’ll want to make sure that they have experience in plastic surgery and that they are up-to-date on all of the latest safety protocols.

Hiring Support Staff

In addition to nurses, you’ll also need to hire support staff for your plastic surgery practice. This includes:

• Office staff
• Receptionists
• Administrative assistants.

These individuals will be responsible for keeping your practice running smoothly on a day-to-day basis.

When it comes to marketing your plastic surgery practice, it’s important to think outside the box and be creative. One of the best ways to get the word out about your business is to create a marketing plan that targets your specific audience. This is important to grow your plastic surgery practice . Here are a few tips for building a successful marketing plan:

Outline Your Marketing Strategy

This should include details on how you plan to attract new patients, as well as how you will retain current patients .

Some marketing strategies you may want to consider include:

• Developing a strong online presence
• Creating informative blog posts and articles
• Using social media to reach a wider audience
• Engaging in local community events.

Make Sure Your Website is Up-to-Date

Your website is your primary tool for marketing your practice, so make sure it looks professional and is easy to navigate. Be sure to include information about your services, team, and office location. You should also include testimonials from satisfied patients.

Use Social Media to Reach Potential Patients

Social media is a powerful marketing tool that can be used to reach a wide audience. Be sure to create profiles on all the major social networking sites and post regular updates about your practice. You can also use social media to run promotions and offer discounts on your services.

Make sure your profiles are up-to-date and include high-quality images of your work.

Develop a Strong Branding Strategy

Branding is key when it comes to attracting new patients. Some important branding elements to consider include your:

• Social media profiles
• Business cards

Your branding should be consistent across all of your marketing materials, from your website to your business cards. By developing a strong branding strategy, you can make your plastic surgery practice stand out from the competition.

Invest in Advertising

Paid advertising can be a great way to reach new patients who may not have heard of you before. Choose wisely and target your ads towards people who are likely to be interested in cosmetic surgery.

Stay Active in the Community

Get involved with local events and organizations, and participate in charity work. This is a great way to raise awareness about your practice and connect with potential patients on a personal level.

In Conclusion

Starting a successful plastic surgery practice takes time, effort, and planning. By following these tips, you can set your business up for success from the start.

Have you ever thought about starting your own plastic surgery practice? Do you have any tips for starting your own practice? Let us know in the comments below!

Frequently Asked Questions

A: The cost of starting a plastic surgery practice will vary depending on a number of factors, such as the location of your practice, the staff you hire, and your marketing budget. However, you can expect to spend at least several thousand dollars on getting your business up and running.

A: The amount of time it takes to start a plastic surgery practice will also vary depending on the factors mentioned above. However, you can typically expect the process of starting your business to take at least several months.

A: Some common challenges of starting a plastic surgery practice include choosing the type of business you want to run, finding the right people to hire, developing a budget to start with, and getting the word out about your business.

A: To make your plastic surgery practice successful it is important to have the right equipment, staff, and vision in mind so that you can attract new clients while maintaining consistency.

A: There are many ways to attract new patients to your plastic surgery practice. Some of the most effective methods include using social media, developing a strong branding strategy, and investing in advertising.

A: If you are interested in starting a career in plastic surgery, the first step is to complete a residency program in plastic surgery. After completing your residency, you will then be eligible to take the board certification exam. Once you are certified, you can begin practicing plastic surgery.

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4 Creating a Business Plan

10.1055/b-0040-176435 4 Creating a Business Plan Deirdre Hooper MD, Sarah Jackson MD Abstract This chapter will outline how to create a business plan for your dermatology practice. In the banking world, a business plan is a document you present to lenders in order to access the capital you require. You need money to not only start your practice but also get to the point in time when you cover your overhead expenses and become profitable. Lenders want to be assured that they will be paid back, and your business plan will explain exactly how this payback will materialize. In our opinion, the process of creating a business plan is especially important for physicians. We are incredibly well trained to provide care, but often incredibly poorly trained with regard to running a business. Creating a business plan requires you to take a very real look at your market, competition, the risks you are facing, and the work you will have to do to become profitable. Once you have framed your plan, you have your roadmap to success. Top 10 Things You Need to Know A business plan’s primary objective is to get someone to lend you capital. A business plan needs to be based on facts. A business plan needs to clearly review the reality of the pros and cons of your business. Your plan should include an executive summary that someone with no medical background can understand. The term “pro forma” means projected and you will use the projected financial outcomes of your company to engage the help of lenders or investors. An income statement explains how your business will make profit or loss. A balance sheet will show a business’s assets, liabilities, and equity. A cash flow analysis shows the money moving in and out of your business. A break-even analysis predicts the income level required to cover the cost of conducting business. You can seek advice and business plan preparation from a professional, but you should possess in-depth knowledge of your own business plan and financials in order to meet with lenders or investors. 4.1 Introduction In August 2005, we were living in two different worlds of private practice and residency, when our worlds were turned upside down by Hurricane Katrina. One of us was in the third year of being an employee, without a thought in the world about a business plan, while the other was thinking of Mohs fellowship, and not entrepreneurship. Our career paths and lives were forever changed by the flight of many dermatologists out of the city, including one of our employers and the other′s Mohs directors. By December, we decided to take a chance and start a practice in the city. Knowing what you want to do is one thing, but honestly evaluating how you are going to go about it is crucial. Starting a business not only involves risk to but also requires funds. Unless you are independently wealthy, you are going to need to borrow and then pay back. Whoever lends you money is going to ask for a business plan. A business plan is used primarily by the lender to decide on whether he or she would help you access capital you require to start your business. Your plan should focus on interesting lenders in providing the funds you need to operate your practice until you start covering your overhead expenses and begin making profit. Lenders want to be assured that they will be paid back. The best business plans tell a clear story about how and why your business will be a success. It is important to be realistic about financial estimates and projections, and to be able to back up those claims with data. The good thing happens to be that doctors understand reality and worst-case scenarios. The challenge we face is that we do not possess much business training to even know how to create financial estimates. You may need to hire a consultant to help you with the parts you find confusing, but you should understand the process behind the numbers. Taking the time and effort to ensure your plan is realistic will payoff for you in the beginning, as you secure funding and enter the real world of private practice. We actually suffered a net loss in year one of practice (our K-1 was −$60,000), but we expected that, planned for that, and have achieved great success year over year since! The rest of this chapter is devoted to breaking down the components of a business plan. Keep the primary objective in mind through the process of creating a plan. You are framing the plan to gain access to money which is required to manage your practice. Most business plans include several sections. They begin with an executive summary that explains the fundamentals of your business. The following sections serve to educate a lender, who may know absolutely nothing about dermatology practice, about the financial implications of running your practice, including your market, competition, and plans to operate and manage your practice. There is no single correct way to write a plan and you may modify the sections, expanding some and limiting others based on your particular practice, but the overarching context involves the use of the data to make your business a success. Good luck! 4.2 Creating Your Business Plan Start with a clean, attractive cover page. Open with an executive summary (see below) and then proceed to narrate the story of your business. You do not have to include every step below, as there is no specific format that every lender uses. The following sections should serve as a guideline of what your plan should contain. 4.2.1 Executive Summary The executive summary explains the fundamentals of your business. It should provide a short and clear synopsis of your business plan, describing your business concept, financial features and requirements, company’s current business position, and any major facts that are relevant to the practice’s success. Ideally, composed across one page, the summary should include the following points: Overview: Describe the services your practice will provide. Strategic logic: Explain why opening your practice makes sense, based on the demand for your services in your market. Business organization: Describe the legal form of business your practice will take and where you plan to locate. Business development: Describe where you are situated in the start-up stage and what you have done to get ready to open your practice. Review when the company was formed, who the principals are, and identify key personnel. Financial objectives: Be clear about the amount of money you are seeking and how you will use the lender funding. Mention cash flow and sales projections as well as capital required. Remember to keep your summary short and uncomplicated. Do not attempt to summarize every element of the plan. Focus on the elements that will prove to be the most interesting to the lender. 4.2.2 Business Description This is a clear explanation of your business strategy. It is not a definition of the business or a summary of the market, but rather a summary of the one or two key factors that set your practice apart from the competition which is explained as follows: Specialty description: A precise, substantial description of your focus. For example, will you be engaged in medical/general dermatology, Mohs, or cosmetics? Discuss what makes your practice stand out from similar ones. Is your training more specialized or prestigious? Impact factors: Other aspects of your practice that are fundamental to your strategy. Do you have an alliance with a hospital or university? Do you have community ties that will aid in your success? Product features and benefits: Describe any other distinguishing features of your practice (your services and products) and delineate any strong health care consumer benefits. For example, you may be skilled in certain procedures that other physicians in your area are not trained to perform. Current situation: Present basic information about demographics, competition, staffing, and marketing plan. List specific milestones that you have achieved. 4.2.3 Review of the Market This is where you define your target market (who you will be treating) and how you plan to reach out to it. Market analysis requires research and familiarity with the market, so that you can clearly make out your specific targets and structure your practice to reach them. Market segmentation: Analyze your market (your potential patients) in terms of size, trends, and growth potential. Almost every market possesses some distinctive segments. For a dermatology practice, the market is segmented according to payers, age, income, nationalities, language, and race. You will need to discuss how you plan to cope with any positive or negative effects these segments may have on your practice. How large is the potential market? What is the physician to population ratio for dermatologists? How many dermatologists are practicing in your area? Overall, is the market growing, flattening, or shrinking? Consumer analysis: Describe your consumers and focus on factors that best determine how viable your practice will be in your market. Explain how you will attract patients in order to fulfill your plan. Look at the following points: Services: What procedures, services, and products will appeal to your patient base? Choices: Who are your competitors? Marketing: What marketing approach is best suited to reach out to the patient base? How do you plan to align yourself to capture and maintain referrals from other physicians? 4.2.4 Competitive Analysis What is the competitive advantage that your practice will offer? What are the possible weaknesses of your practice? This section should be a detailed analysis of the competitive advantages and weaknesses of your practice. Overview other physicians who specialize in dermatology in your area. Identify the leading practice and define what makes it successful. Emphasize what sets your practice apart. For example, if there are no other physicians who specialize in advanced cosmetic dermatology and that is your focus, explain how that will serve to differentiate your practice. Your practice may be competing with established practices in the area, and you need to let investors know how you will stand out. How do patients choose one provider over another? Prices, image, or visibility? What services will you offer that your competition does not offer? A couple of things to consider are that word-of-mouth publicity and provider referrals are key. How will your practice target these areas? Honestly put forth your weaknesses in this section. This will help you and lenders identify problems that may hinder your success. A few other things to consider include other practices may have established patient bases, name recognition, and financial strength. 1 4.2.5 Positioning Lay out your strategy for how your brand will distinguish itself and how you will portray your practice to the community. Provide details on how customers will benefit from your professional services and products. A positioning statement should be a succinct description of your target market and an explanation of how you want that market to perceive your brand. 1 4.2.6 Advertising and Promotion A dermatology start-up practice can utilize many different promotional and advertising means. Begin this section with a general promotional plan. Provide a summary of different media and methods you intend to use and explain why. Go into the details if you know what types of promotional programs, publicity, or advertising media you will utilize. 1 4.2.7 Sales Part of your business plan should include how you plan to “sell” yourself and your skills. Physicians will not refer to you unless they know about you. Focus on introducing yourself and any skills that you possess that set you apart. Describe how you are an essential part of the marketing and business strategy. 1 4.2.8 Operations This section should first overview the practice as a business. Discuss all the critical elements of a dermatology practice. Explain how your practice will include management, front-office employees, and back-office employees. Detail how copays and insurance payments will be collected. If you plan on selling products, provide an overview of your retail plan. Break down insurance payments, patient responsibility, cash procedures, and products, so the lender can understand your dermatology practice. Summarize how your major business functions will be carried out. “Operations” should include any important aspect of your business that is not described elsewhere in your business plan. 1

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NurseRegistry

California's Leading Provider of Skilled Nurses

Plastic Surgery Aftercare and Recovery Guide

October 9, 2020 by Kat Livaskani

Every day we get calls from patients about to undergo plastic surgery and looking to hire a private nurse for aftercare as they recover.

Based on hundreds of nurse visits, we’ll give you the inside scoop on why people are hiring private nurses.

For decades, plastic surgery has been changing people’s lives and nurses have been standing by patients helping them on their paths to happier lives.

Postop or aftercare nurses assess and manage all aspects of recovery: pain management, emptying drains, changing wound dressings, applying heat/cold packs or compression garments, and acting as a liaison with the physician to update prescriptions and care instructions, as necessary.

Why do people hire a private nurse for Cosmetic Surgery Recovery?

IN THIS ARTICLE

The best way to come out of surgery is with a support system in place. With a nurse by your side to follow the surgeon’s instructions and ready to make changes to the recovery plan, you can rest assured that you’re on the path to a successful recovery.

So while plastic surgery aftercare facilities or plastic surgery recovery centers are fantastic places to get 24/7 specialized care, patients prefer to hire a nurse for a day or daily check-in visits to their home, or hotel, in the case of medical travel out of town or state.

Private nurses significantly make life easier and more convenient after a cosmetic surgery procedure. An in home nurse can also increase your chances of a seamless, speedy recovery.

The privacy, being surrounded by loved ones, and savings are all extra reasons why patients prefer to hire a private nurse for postop care, but the main reasons are the ones that follow: pain management, wound care, and comfort.

Pain Management

Like the butterfly emerging from the cocoon, the most difficult part for patients is emerging from the cocoon, aka post-op.

During the cosmetic procedure, you feel nothing, and later you’re like the beautiful butterfly flying carefree.

But, the recovery process can be extensive and painful.

In the middle of the night, I woke up to sharp pain. The nurse took over, she called the doctor, had my prescription changed, had the new meds delivered. If it weren’t for her, I wouldn’t have made it through that first night.” -Rhinoplasty patient

The most common concern among plastic surgery patients is managing the pain and discomfort after the procedure.

Nurses have extensive experience and ways to minimize swelling and discomfort. And, they know when it’s time to call the doctor to change the prescription.

Wound care is not for the faint of heart. Proper wound care is important for reducing infections and scarring.

I’d been through childbirth more than once, so I figured I could handle anything. My husband insisted we hire a nurse for wound care after the mommy makeover. He was right, the drainage was beyond me. The nurse put me at ease. I knew everything was being done exactly to the doctor’s orders. In the end, the scarring was minimal.” -Karen M.

With skilled experienced postop nurses after surgery care is taken care of precisely as the doctor ordered.

There’s an underlying comfort in being home with loved ones and maintaining your normal lifestyle. Hiring a private nurse to ensure high-quality medical care while maintaining privacy yields ideal results all around.

In-home care remains the leading choice for plastic surgery aftercare.

How Long Does Plastic Surgery Take to Heal?

When it comes to healing and cosmetic surgeries, it depends on the exact procedure and how our bodies respond to them. Having a private duty nurse by your side throughout the recovery process can be helpful.

Continue reading below to discover the expectations you can set for individual cosmetic surgeries, along with the procedure itself and recovery time.

How long is the plastic surgery recovery process for facial procedures?

Similar to body contouring procedures, facial procedures range in healing time from a couple of weeks to a couple of months. Some may even take a full year to recover sensations in the face. Here is a variety of facial procedures and what their healing processes look like.

Eyelid Lift

Procedure: An eyelid lift can correct the looseness and sag that happens to the tone and shape of eyelids over time. The surgeon will remove extra fat, muscle, and skin from both the upper and lower eyelid to correct the shape of each eye.

This is a common eyelid surgery.

Aftercare: Eye drops and facial bandages are common.

Post-Op Private Nurse: Medication administration, monitor for swelling/bleeding, assessment and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 24 + hours Wellness checks: 1x after 3 + days

Recovery: Eyelids may feel sore or tight for just two weeks after surgery. Return to normal activities can be expected within just 10 days after the procedure. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Procedure: This surgical procedure involves the removal of excess fat and skin, and tightening of muscles located in the forehead region. The procedure can correct a forehead that is sagging or one that has deep furrows between the eyes. Oftentimes it is done in conjunction with a facelift.

Recovery: The initial healing of the wound only takes around two weeks. It does take several months for a complete recovery. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Rhinoplasty (nose job)

Procedure: Nose reshaping enhances the facial harmony and proportions of the nose. It may also correct impaired breathing caused by defects in the structure of the nose.

Aftercare: A splint or packing may be placed inside the nose, and another splint may be placed on the outside to support the new structure during the healing process. One of the more painful procedures, it is commonly accompanied with breathing and eating or swallowing difficulties during the initial recovery periods.

Post-Op Private Nurse: Application of medications, continual assessment, and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 48 + hours Wellness checks: 1x after 3 + days

Recovery: The swelling will go away after a few weeks. In terms of the long term healing process, it may take up to a year for the new nasal contour to fully refine. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Chin/Cheek/Jaw Enhancement

Procedure: This procedure is sought out by people who would like to enhance certain facial features, or who would like to bring a specific part of the face into proportion with the rest of the face. This type of surgery will see a surgeon inserting an implant into the area to redefine the appearance of the chosen area, with excessive swelling a possible complication.

Aftercare: Much of aftercare aims to manage pain, swelling, and difficulty eating or breathing.

Post-Op Private Nurse: Medication administration, monitor for swelling/bleeding assessment and correspondence with physician regarding complications (bleeding, infection, out-of-proportion swelling), pain management 24/7 Care: First 24-48 hours Wellness checks: 1x after 3 + days

Recovery: Most individuals return to daily activities within a week, yet it may take months for a full recovery and healing. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Facelift & Necklift

Procedure: This is the removal of excess facial fat, the tightening of facial muscles, and stretching of the skin to create a smoother, firmer facial appearance. The skin is separated from the fat and muscle, then the fat is removed and the skin is pulled back into place. Any excess skin is removed.

Aftercare: Face creams, eye drops, and icing may all be part of the aftercare program. Healing of the face is particularly prone to complications, and diligent assessment by a nurse can help prevent permanent damage.

Post-Op Private Nurse: Application of face creams and eye drops, icing, continual assessment and correspondence with physician regarding complications (bleeding, infection, out-of-proportion swelling), pain management 24/7 Care: First 48 + hours Wellness checks: Daily until the recovery path stabilizes

Recovery: It often takes two weeks for an individual to get back to their normal routine. However, it can take a full year for the swelling, changes in skin sensation, and bruising of the skin to resolve. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

How long does it take to recover from breast enhancement procedures?

Breast augmentation, reconstruction, reduction, and lifts take anywhere from four weeks to a year to fully recover. Scars will fade , but in some instances, they may not disappear completely. Here is a deeper look at the different types of procedures.

Breast Augmentation

Procedure: This procedure increases the size, shape, or fullness of the breast. The surgeon may place saline, silicone, or an alternative composite breast implant under the breast tissue or chest muscles. The implants generally last from seven to twelve years.

Aftercare: Individuals may have to wear a compression garment or support bra as they heal after breast surgeries.

Post-Op Private Nurse: Comfort measures, monitor swelling, assessment and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 24-48 hours Wellness checks: 1x after 3 + days

Recovery: During the first few days, the worst part of pain may subside. Days 3 and 4 postop are generally the peak period for complications. It will take around four to six weeks for a person to return to their average daily activities. Scars will diminish over time but will never fully go away. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Breast Reconstruction

Procedure: The goal of this procedure is to restore one or both breasts to normal shape, appearance, symmetry, and size. This is typically performed after a mastectomy, lumpectomy, or a congenital deformity.

It is often done in multiple procedures performed in stages. There are implant-based reconstruction and flap reconstruction techniques that use an individual’s own tissue from another part of the body to form a new breast.

Aftercare: Bandages will be placed on wounds after the procedure is finished, possibly drains, and an elastic bandage, compression garment, or support bra is used to minimize swelling in the affected areas.

Post-Op Private Nurse: Empty/remove drains, change bandages assessment and correspondence with physician regarding complications (bleeding, infection, out-of-proportion swelling), pain management 24/7 Care: First 24-48 hours Wellness checks: 1x after 3 + days

Recovery: During the first few days, the worst part of pain may subside. Days 3 and 4 postop are generally the peak period for complications. Patients can perform daily activities after a month or so. Healing will continue and scar lines will improve eventually, but they will never disappear completely. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Breast Reduction

Procedure: This procedure is used for reducing the size of large breasts. A surgeon will remove excess breast fat, glandular tissue, and skin to acquire a breast size that is more proportional to the rest of the body. It is also sought out to alleviate the discomfort associated with excessively large breasts.

Aftercare: Dressings will be applied to the incisions and drains may be in place for several days. A compression and support garment is typically worn to minimize swelling and support the breasts as they heal.

Post-Op Private Nurse: Empty/remove drains, change bandages, assessment and correspondence with a physician regarding complications (bleeding, infection, out-of-proportion swelling), pain management 24/7 Care: First 72 + hours Wellness checks: 1x after 3 + days

Recovery: During the first few days, the worst part of pain may subside. Days 3 and 4 postop are generally the peak period for complications. It takes around six weeks for an individual to return to normal daily activities, and scars will diminish greatly after a year. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Breast Lift

Procedure: A breast lift or mastopexy is a procedure conducted to raise a sagging breast upon the chest of a woman. A surgeon will modify or change the size, contour, and elevation of the breasts.

Post-Op Private Nurse: Comfort measures, possibly drains, monitor swelling, assessment, and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 48-72 hours Wellness checks: 1x after 3 + days

How long is the plastic surgery recovery process for body contouring procedures?

For body contouring procedures, full recovery ranges from a few weeks to a couple of months.

Many factors play into the recovery period including how well the procedure goes and whether the proper post-surgical plan has been followed.

Mommy Makeover

Procedure: The goal of this procedure is to restore the appearance and shape of a woman’s body after bearing a child. The most common areas addressed are the breasts, abdomen, genitalia, buttocks, and waist.

Aftercare: Gauze or bandages will be applied to incisions following the procedure, and drains may be in place. A compression garment may be used on the limbs to control swelling and blood clots.

Post-Op Private Nurse: Empty drains, change bandages (as needed), apply compression garments, apply ice, assessment and correspondence with a physician regarding complications (bleeding, infection, out-of-proportion swelling), pain management 24/7 Care: First 48-72 + hours Wellness checks: Daily until the recovery path stabilizes

Recovery: During the first few days, the worst part of the pain may subside. Days 3 and 4 post-op are generally the peak period for complications. Healing takes several weeks to months for a full recovery. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Abdominoplasty (tummy tuck)

Procedure: This procedure minimizes the abdominal area by removing excess fat and skin.

Aftercare: After the surgery, individuals may experience some short term side effects such as a swollen or painful abdomen and difficulty sitting or lying comfortably. Drains are likely to be in place.

Post-Op Private Nurse: Empty drains, help with medications/special foods, comfort measures (sleeping/resting), assessment and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: 72 + hours

Wellness checks: Daily until recovery path stabilizes

Recovery: During the first few days, the worst part of pain may subside. Days 3 and 4 postop are generally the peak period for complications. Healing is slow and may take weeks or a couple of months to fully recover. Scars can take a year to flatten out or lighten in color; however, they may never completely disappear. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Liposuction

Procedure: This procedure is the removal of excess fat through a suctioning process in order to change the body’s contour and shape. It is most commonly performed under the chin, stomach, thighs, hips, under the arms, and breast areas.

Aftercare: Some surgeons require their patients to wear a compression garment for a couple of months after surgery to control swelling and complications. Small temporary drains may be placed in existing incisions under the skin to extract any extra fluid or blood.

Post-Op Private Nurse: Empty/remove drains, comfort measures, assessment and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 24 + hours Wellness checks: 1x after 3 + days

Recovery: During the first few days, the worst part of pain may subside. Days 3 and 4 postop are generally the peak period for complications. *Patients should talk with their surgeon about their recovery plan. People heal at different rates and should expect recovery plans to be adjusted accordingly.

Gynecomastia Treatment

Procedure: Gynecomastia is an enlargement of breast tissue in males, usually caused by an imbalance of hormones, medications, or various diseases. The treatment reduces the size of the breast tissue using a liposuction, excision technique, or a combination of both.

Aftercare: Bandages will be applied to incisions and a support garment may be used to minimize swelling during recovery. A small thin tube may be placed under the skin to drain any excess fluid that collects.

Post-Op Private Nurse: Empty/remove drains, change bandages, assessment and correspondence with physician regarding complications (bleeding, infection, out of proportion swelling), pain management 24/7 Care: First 48 hours Wellness checks: 1x after 3 + days

How do you prepare for care after plastic surgery?

First, you need to have a candid and thorough conversation with your plastic surgeon. Ask all questions you have regarding pain, possible complications, and recovery times.

Then you’ll need to plan for all your responsibilities to be taken care of during your recovery period.

For postop nurse care, we generally recommend patients overbook a private nurse in advance, then reduce hours later.

For years, NurseRegistry has stood by plastic surgery patients with last-minute changes, custom plans, 24/7 care, and short visits to clean and dress wounds.

Click below to speak with NurseRegistry and ensure your recovery is as smooth and convenient as possible

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How To Recover From Plastic Surgery In Comfort And Style

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The AEDITION

Recovering from any cosmetic procedure is no easy feat, but there are ways to make the process a little more palatable. From the most luxurious recovery centers from coast to coast to measures to take to make yourself feel good and even must-have post-op kits, this is the ultimate guide to recover from any cosmetic surgery procedure in comfort and style.

The Importance of a Successful Recovery

First and foremost, choosing a board certified plastic surgeon who is an expert in their field is key to obtaining a great outcome. But just as important as who’s wielding the scalpel is how you approach the post-op care and recovery process. “A great surgery with a poor recovery never leads to a great outcome,” says Gregory Buford, MD , a board certified plastic and reconstructive surgeon in Lone Tree, CO. “What happens in the OR and outside of it create the overall surgical result.”

There is a reason why recovery is referred to as a process. Recovering from cosmetic surgery isn’t a walk in the park, which is why a predetermined plan should be top of mind. “The key elements to recovery after plastic surgery are not intuitive,” says Kelly Greytok, RN , a plastic surgery recovery nurse. “A strategy of going home, climbing into bed, and staying there is what you don’t want to do.” Instead, the post-surgery recovery and healing process requires the body to be supported with quality nutrition , adequate rest (check out our guide to sleeping better after surgery ), low levels of stress, light pampering, and some necessary topical and healing products. “Little walks and deep breathing are also essential,” she adds.

To prevent issues as you heal, follow your surgeon’s post-op protocol to a T. Complying with instructions, such as wearing compression garments after tummy tuck or liposuction, taking antibiotics (as prescribed) to prevent infection, and managing discomfort with pain medications , is the best way to ensure a smooth recovery . If anything is out of the ordinary, communication with your surgeon is imperative because early intervention can prevent long-term complications, says John Burns, MD , a board certified plastic and reconstructive surgeon in Dallas, TX.

The first 72 hours after surgery are most critical, since the body is in its most fragile state and in the most intense stages of healing. During this period, it’s crucial to get ample amounts of rest in a comfortable environment. Stress and stressful situations are uninvited and can release unnecessary amounts of the hormone cortisol, which can cause additional inflammation. Plus, no one wants or needs to be stressed after an operation.

To aid in the initial recovery, some doctors recommend add-on treatments like IV therapies , hyperbaric oxygen chamber sessions , and/or lymphatic drainage massages (plan to budget for these separately, as most surgeons do not include them in the price of the surgery). Greytok is a big advocate of lymphatic drainage massages and always recommends doing them if your surgeon approves. “Not only do they feel wonderful, but the benefits are also measurable,” she says. Just remember that a lymphatic drainage therapist is specialized and different from a regular massage therapist, so seek out a specialist well versed in the technique and not a regular masseuse at a spa .

Should You Splurge for a Private Nurse?

While some may look at a private nurse as an added, unnecessary expense — let’s face it, plastic surgery is expensive enough as it is — there are plenty of patients who heal drastically better with a helping hand. “If you have small children, health conditions that might delay healing, or if you simply are looking for extra and experienced support after your procedure, then hiring a nurse is a wonderful idea,” Dr. Buford confirms.

Certain surgeries, like a facelift or extensive bodywork , demand the aid of a recovery nurse. These procedures are some of the more invasive ones, and it’s not realistic or safe to think that you are going to be up and running right away. “In these cases, you want to rest and should let an expert handle everything,” Greytok says. “My patients hire me because they are spending a significant amount of time and money and want an expert guiding their recovery throughout the most critical days after surgery.”

To remove the burden from the patient, Greytok (and other nurses) take care of everything and anything, including:

• Managing and changing dressings and drains
• Monitoring of diet
• Massage (as instructed)
• Medication management and disbursement
• Transportation home from surgery and to post-op appointments
• All other post-surgical needs

There's also a sense of calm going into surgery when you know that you're in good hands on the other side. “A lot of people enjoy the benefits of having an expert manage their discomfort, swelling, nutrition, dressings, and drains after surgery,” Greytok shares.

The Best Recovery Centers

If you choose to go the route of recovering in a facility rather than at home, you might as well indulge in the very best. Some plastic surgeons, like Dr. Burns, recommend healing and recovery centers to patients over 60 and those who undergo longer or more involved procedures (think: tummy tucks with liposuction , facelifts , mommy makeovers , and body contouring surgeries). “A facility also offers nursing care for help with ambulation and dressing changes, monitoring with vital signs, prevention of DVT with sequential compression devices, and atelectasis with incentive spirometry,” he adds. Plus, there's less stress on the patient and little worry since a provider is by your side to aid in every aspect possible.

These are the most luxurious ones from coast to coast:

Serenity Post-Surgical Recovery Center

• Location : Santa Monica, CA
• The Skinny : Arrange for a private driver to pick you up from your surgeon’s operating facility and transport you to the hotel-like Serenity Post-Surgical Recovery Center . In addition to a private room, guests like to take advantage of hyperbaric oxygen therapy as well as more pampering services like manicures and pedicures.

Pearl Recovery Retreat

• Location : Beverly Hills, CA
• The Skinny : Everything — from the concierge service and the luxury cars that whisk you to and from your surgeon’s office to the Sferra-appointed sheets on king-size beds, recovery juice cleanses, IV vitamin drips, and even the views of Los Angeles — is top-notch at Pearl Recovery Retreat . Located in a wing within the Maybourne Hotel, the post-op care center caters to your every whim for an easy recovery. You can even bring your furry friends for additional comfort as you recuperate in the epitome of luxury and world-class service.

Majestic Recovery

• Location : Westwood & Beverly Hills, CA
• The Skinny : Located within the Hotel Angeleno, Majestic Recovery is the facility of choice for some of Hollywood’s most-recognized surgeons. Tranquility and a worry-free experience are of the utmost importance, and patients experience specially curated dishes, full-service private nursing care, hyperbaric treatments, and transportation services.

Cloisters Postoperative Recovery Facility

• Location : Dallas, TX
• The Skinny : Texas’ most in-demand surgeons recommend Cloisters Postoperative Recovery Facility , an onsite overnight care facility that is the epitome of recovering in style. Discerning and ultra-private (there are only four rooms and each is outfitted with a hospital bed and a regular bed to accommodate guests), the facility is next to the Dallas Day Surgery Center, which is home to some of the most renowned surgeons in the industry. In addition, nursing care is available 24 hours per day to make the recovery process more manageable. There are also post-surgery care packages available through EpiCentre, the sister skincare and laser center.

The Pierre Hotel

• Location : New York City
• The Skinny : While not technically a recovery center, the tony Pierre Hotel offers a recovery program that will suit your every whim. From a private escort upon check-in to a specially designed post-op recovery menu, there’s not a single beat that this one misses, including the most magnificent views of Central Park. Opt for the ADA Deluxe Room replete with marble bathrooms, a shower bath seat to make bathing easier and more accessible, ultra-plush towels, and even Etro toiletries.

The Mandarin Oriental Miami

• Location : Brickell Key, Miami
• The Skinny : Heading down south for a BBL? Then you'll want to set up shop at the ultra-glamorous Mandarin Oriental , which offers sweeping views of Biscayne Bay, in-room healing treatments, and a house doctor that's on-call all hours of the day. Many of Miami's most reputable surgeons send their patients here to recover on the down-low.

Emeraude Wellness Center

• Location : Washington, D.C. & New York City
• The Skinny : Each Emeraude Wellness Center location lives within a luxury hotel — the New York locations are inside The Carlyle, Ritz Carlton Central Park, and Edition, while the Washington, D.C. outposts are at the Ritz Carlton Georgetown and the Rosewood. Personalized service greets every patient throughout their stay, including professional nursing care, luxurious amenities, twice-daily maid service, and in-room manicures and pedicures (upon request).

The Ultimate Post-Surgery Recovery Kit

Whether you choose to set up shop in a posh suite, enlist the services of a private nurse, or recover at home with the help of family and friends, it's essential to stock up on all the post-surgery recovery essentials well in advance. From delivery diets to special pillows and everything in between, these are the must-haves you'll want to ‘add to cart’ so that you're ready to recover in style.

1. Diet & Nutrition

Proper nutrition is vital in post-surgical recovery. “In my practice, we focus on surgical nutrition as a means for achieving optimal nutrition,” Dr. Buford says, adding that many of his patients go through nutritional screening before surgery to determine their ‘nutritional fitness.’ “In addition, every single one of my patients is given MEND Cosmetic , a highly purified protein supplement that leading physicians designed for their patients,” he explains. “I believe that this step makes a big difference in the way in which my patients heal, so I am a vocal advocate for this within my practice.”

Greytok, who provides shopping lists to fuel her patients' recovery, says supporting the body's natural ability to repair and heal with the right foods will help achieve a great result because it keeps the body's resources optimal throughout the healing phases. A healthy recovery diet should consist of lean proteins, antioxidants, and fatty acids to aid in wound healing and reduce inflammation.

One of her post-op essentials? “I bring my patients' homemade organic soup — the perfect food to have on hand after plastic surgery — so they have something nutritious and comforting right when I get them home after surgery,” she says. Just remember to keep the pieces small and soft if you are having surgery above the neck.

You are not going to be in any state to cook in the days following your surgery, so meal prep is essential. Some patients choose to hire a private chef, while others opt for delivery diets — like Sakara , Eat Sunny , and Sun Basket's Fresh & Ready — where there's zero prepping or cooking on your part.

These menus are usually low in salt and processed foods yet high in protein. “It's an effective way for patients to pamper themselves during the healing period, and there's a lot of value in meal prepping,” says Dr. Buford. Learn more in our complete guide to pre- and post-op meal plans .

2. Supplements & Self-Care

Nearly every type of plastic surgery requires the use of particular products and supplements to help mitigate inevitable bruising and swelling. Whereas some plastic surgeons recommend following a pre-treatment protocol of arnica in the days leading up to surgery to help reduce the severity of bruising, others instruct using the supplement strictly following a procedure.

The Dr. Barrett Breast Augmentation Recovery Optimization Kit for breast surgery patients contains the essentials to make recovery that much easier, like arnica, CBD, magnesium supplements, and more. So does the Recovery Box Shop Breast Post Procedure Kit , which comes with a variety of recovery supplements plus a post-op bra, scar cream, and arnica. Vitamedica, a doctor-loved line, offers a Ultimate Surgery Recovery Bundle replete with arnica and bromelain supplements and creams to assist in new cell and tissue growth and energy support.

Newer to the post-op compression game? “Something also gaining popularity is purchasing sequential compression devices (leg and foot massagers) for circulation,” Greytok says. “This not only feels good but is a smart move to prevent blood clots.”

On the self-care side of things, Greytok recommends getting an essential oil diffuser (like the Vitruvi Stone Diffuser ) with lavender or peppermint oil. It induces a state of calm, and it also is incredibly helpful to avoid after-surgery nausea.

3. Compression & Cushions

Body contouring procedures like liposuction, tummy tucks, and Brazilian butt lifts all necessitate the use of a compression garment. Even breast procedures involve special post-op surgical bras. After surgery, you'll wake up in one but will need to continually swap them out for newer versions as the body begins to take its new shape and additional compression is required. Of course, comfort is key, especially since compression garments fit tight and can be uncomfortable.

Some of the best ones to pre-purchase for your recovery kit are Design Veronique , Marena , and Fajas . The Brobe , meanwhile, is a bra and robe combination perfect for breast surgeries and tummy tucks since the robe and bra have internal pockets to hold drains, tubes, and ice packs. Check out our overview of the best compression garments by procedure .

Unbeknownst to many, a wedge pillow is one of the best pre-surgery purchases to make if you are looking to make your recovery more comfortable. Greytok has all of her patients buy one that has a complementary smaller wedge for under the knees. “This ensures stable, elevated sleeping and makes it easier to get comfortable in bed,” she says. But it’s not just about cushions (though you can check out our complete guide to post-op pillows ). She also has clients who have purchased adjustable beds and recliners for their recovery, too.

4. Scar Care

Once your surgeon gives you the green light to begin using scar strips, don't hesitate for even a second. Silicone-based scar strips are a godsend — especially for body procedures — since the active ingredient allows the ensuing scar to lay down collagen just right so that it heals flatter. Gels and sheets are equally effective (it comes down to personal preference), but it's best to stock up on products specific to your procedure. We like the RejuvaSkin Scar Heal Kit for Breast Procedures and Silagen Silicone Sheets , which can be cut to size. Gels, like Biocorneum and SkinCeuticals Advanced Scar Control , work for all procedures and for all areas of the face and body.

5. Skincare

Lasers, like CO2 and erbium YAG (they’re sometimes done with facial surgeries), require serious downtime as the skin regenerates and heals. In addition to total sun avoidance, it’s ideal to use post-laser-appropriate products that encourage healthy healing while keeping the skin adequately hydrated. Kits, like iS Clinical Post-Procedure Kit System , contain all the essentials (think: barrier-boosting creams and gentle cleansers). Sunscreen is also essential, and it’s best to use medical-grade blockers that are safe for compromised skin, like Alastin SilkSHIELD All Mineral Sunscreen SPF 30 or EltaMD UV Physical Broad Spectrum SPF 41 .

All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.

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After Plastic Surgery, More Patients Are Opting to Recover in Luxury

By Elizabeth Siegel

You slide into a car with tinted windows and are whisked off to a discreet service entrance at the SLS Hotel in Beverly Hills. Up you go in a private elevator, then slip behind a curtain, and finally, undetected, you enter a suite with dramatic city views. You are not a celebrity. You are not a reclusive tech billionaire. But you are entering a very private — and very pricey — world: the high-end plastic surgery recovery scene that seems almost as common as face-lifts in  Los Angeles.

"It's very VIP, very anonymous… you ring a bell and people bring you fresh smoothies," says Olivia Schiff*, who works in fashion and spent $4,500 for three nights of recuperating at the SLS after having a corrective tummy tuck , liposuction , and a lower face-lift. She booked the stay through a company called Prestige Surgical Aftercare, a one-stop agency that does everything but give you the face-lift. They book your hotel room, staff it with nurses 24/7, and consult with your surgeon on your aftercare, which might include pain medication (like IV-administered acetaminophen).

"If you're spending an insane amount of money to have plastic surgery , it seems like a great way to treat yourself on the other end of it," says Schiff. "I added an extra night, figuring I'd get the Amex points. You know that you’re safe. You know that they're going to take care of you." Nurses taught Schiff how to cleanse her skin post-op, applied cold compresses and Aquaphor , and they made her "the best mashed potatoes I’ve ever had," she says. "I highly, highly, highly recommend going to a post-op hotel. I was living my best Kardashian life."  

We don't have any actual intel on the Kardashians. We can tell you, though, that these post-op services — there are several companies in L.A. that book rooms for patients at boutique hotels and prestigious resorts such as the Fairmont and the SLS — cater to people who have saved up to use them, as well as "actors, producers, musicians... We've had it all," says Endora Capri Jones, director of nursing at Prestige Surgical Aftercare. (Prestige is not part of the SLS hotel, but it does have a block of rooms there.)

Lymphatic massage, compression boots, and trips to the drugstore (no scrunchie? no problem!) are all on the menu. "We're big on the concierge side," says Amy Dunfrund, director of operations at Prestige. "One patient had a specific vegan restaurant that she wanted food from. Another needed makeup to be picked up at Saks Fifth Avenue, and it was right before the store was about to close, but we were down the street, so we met her makeup consultant to get the products."

These service providers do not function as arms of the hotels, but they do have deals with them, some including discounts on rooms, designated blocks, and accessible IV drips. Patients pay for the room, plus the cost of staffing it with a nurse for 12 or 24 hours a day, with total costs ranging from about $750 to $3,000 per night. Most patients opt for a two- or three-night stay, though some shell out for a month or more.

"It's probably saved some marriages," says Julius Few, MD, a board-certified plastic surgeon in Los Angeles and Chicago, whose Chicago patients have the option to stay at the Four Seasons, The Peninsula, or the Waldorf Astoria. "It's intimidating [to take care of someone after surgery], and obviously their partner wants to make sure they do everything right. And the patient is kind of suffering with the initial phase of the [recovery] process," he continues. "It creates a lot of emotions and that extra layer of stress can impact the whole recovery process. Being in a plush environment that is nurturing and nonintimidating takes a lot of the stress away."

While many recovery services in L.A. are independently contracted, Dr. Few's practice handles its own, staffed with nurses he employs. He checks on patients staying at the Four Seasons, in-room IVs are available to alleviate nausea, and room service is left in the hallway for nurses to grab (an extra level of discretion appreciated by patients). Dr. Few also employs "runners" who will pick up prescriptions or comfy loungewear for patients. "They've gone to Neiman Marcus to pick up lingerie or bras, especially after a breast augmentation, or athletic leisurewear," he says.

Dr. Few has been providing ritzy recovery care for the past 15 years, after patients began flying in from as far away as Hong Kong for breast augmentations and face-lifts. They often traveled alone and, since you can't fly right after surgery, "we had to put together a process to make it easy for them," he explains. He started floating the idea of staying at the Four Seasons, which is in the same building as his surgery center, where his nurses can wheel patients right to their rooms, and then help with everything a partner might, like bathroom visits and post-op drains (we will spare you the details). As more patients flew in, more rooms were booked. "The management at the Four Seasons reached out to me and said, 'Hey, can we take you out to lunch?,'" says Dr. Few. "That's really how it started. They said, 'We want to facilitate this.'" Now, his patients book over 50 nights a year for post-op care.

By Aliza Kelly

By Kara Nesvig

By Marci Robin

"There has always been a strong relationship between the post-surgery industry and the hotel industry," says Philip Barnes, general manager of the Fairmont Century Plaza in Los Angeles. “I have worked in hotels all over the world and have had a lot of guests who come in post-op and while receiving treatments. A member of the Saudi royal family stayed with us in Australia for the better part of a year. And at the Four Seasons in Houston, we worked closely with nearby hospitals.” When the hotel staff knew a patient was staying with them, they were available to go to the drugstore at 3 a.m., for example. Today's more formalized post-op recovery services are a natural extension, says Barnes, and having nurses care for you in a suite with an ocean view feels more nurturing than clinical.

"It used to be that you could stay overnight in a doctor's office, but there were legislative issues where you had to have at least two RNs on call and it became financially untenable," says Steven Teitelbaum, MD, a plastic surgeon in Santa Monica. "The hotel recovery industry has been underway here since at least 1995, and it has grown proportionately with the growth of plastic surgery."

Most of his patients stay after tummy tucks, benefiting from nurse assists with bathroom trips, next-day catheter removals, and motorized beds and pillow placements that all make recovery more palatable. There are times when [clinical] recovery services are a great fit for patients, says Dr. Teitelbaum: Nurses can administer complicated medication schedules, oxygen can generally help you feel better, leg compression devices can prevent a blood clot.

 "Then there are some face-lift patients who just don't want to see anybody. The kids not seeing them, that's a big thing for a lot of people," he adds. "They'll stay a whole week. Recovery's fine, but I mean, it's a lot of money. I'll say, 'You don't really need all of the services of recovery. You could stay in a suite at The Peninsula with a friend for less, order room service, and watch movies and have a memorable time.'"

The trend is clearly good for business — some places book more than 100 nights a year. Of one hotel in Beverly Hills, says post-op hotel guest Schiff, "I've had friends who stayed there, and they're like, 'Oh, my God! I was on the plastic surgery floor and you see these women walking around with bandages on.' These hotels are all over the place! Who knew?"

*Name has been changed.

This story originally appeared in the May 2022 issue of Allure.   Learn how to subscribe here.

More on plastic surgery:

• The 7 Biggest Plastic Surgery Trends of 2022
• Here's Why Plastic Surgeons Are Turning Away More Young Patients Than Ever Before
• Inside the Rise of Misleading Plastic Surgery Before-and-After Photos

Now, watch a video on a dermatologist-loved tip for treating and preventing chapped lips:

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By Erin Nicole Celletti

By Sarah Kinonen

By Brennan Kilbane

By Kaleigh Fasanella

Can you speed up your recovery after plastic surgery?

• David L. Kaufman, MD | Folsom, CA
• Thursday, May 26, 2022

One of the biggest concerns people have when planning their surgical procedure is how long their recovery will take and when they can expect to return to work and other activities. While recovery times can vary from person to person and will depend on the procedure performed, here are some general tips you can follow to help speed up your plastic surgery recovery.

Follow your doctor's aftercare guidelines

Don't get too caught up in asking "Dr. Google" a million questions after your breast augmentation , tummy tuck or other plastic surgery procedures. Instead, rely primarily on your plastic surgeon's aftercare instructions to help make your recovery as smooth as possible and your results the best that they can be.

Your plastic surgeon's specific aftercare instructions will include guidelines on things such as which medications and supplements are okay to take and which are not, when and how long to wear a compression garment, how to properly clean incisions and when to reintroduce your body to exercise. Your instructions will depend on your procedure and other factors specific to your unique situation, so follow your plastic surgeon's orders to a T.

Get daily movement

While you will need to give your body plenty of time to rest and recover, that does not mean you will need to sit on the couch 24/7 after having plastic surgery. In fact, getting up and moving throughout the day – even if only for a walk around the house or a light walk outside – can help to promote healthy circulation, reduce swelling and speed up your plastic surgery recovery.

Of course, you do not want to overdo your movement after plastic surgery. Instead, listen to your body and take it easy when you need to, and check with your plastic surgeon before introducing any type of strenuous exercise or movement into your routine.

Ask for help

In the first few days after your plastic surgery procedure, expect to need a little extra help around the house. If you can, arrange for help with childcare, pet care, household chores and errands before your surgery so you know that everything is taken care of and you have nothing to worry about when you get home. You will also need to make sure you have someone to drive you to and from your appointment on the day of your procedure.

Even as you continue to recover, if someone offers their help, take it! There's no shame in getting a helping hand now so you can be back on your feet faster after plastic surgery.

Don't smoke or vape

Many people who use tobacco products find that getting plastic surgery is the push they need to kick the habit for good. You already put the hard work and effort into quitting smoking or vaping prior to your procedure, so do not be tempted to pick the habit back up again just because the surgery part is over. Tobacco use can still inhibit your body's ability to properly heal and can lead to complications during the recovery phase.

Eat healthy and drink plenty of water

It might sound simple, but don't discount the power of eating a healthy, balanced diet and staying properly hydrated when it comes to optimizing your body's natural healing process. Eat plenty of fresh fruits and vegetables, as well as lean proteins, and be sure to drink enough water throughout the day.

Stay away from processed foods, sugary drinks and sweets and salty foods, as these can have the opposite effect and hinder your body's recovery. It is also recommended to limit or avoid caffeine and alcohol while recovering from plastic surgery.

Set a reminder for your follow-up visit

It is very important that you do not miss follow-up visits with your plastic surgeon as you recover from your procedure. During these appointments, your plastic surgeon, or someone from his or her team, will make sure you are healing as expected and that there are no signs of complications along the way. This is also the perfect time to discuss your recovery timeline and whether or not you are ready to resume exercise and other more strenuous activities.

However, it is important that you do not wait for your follow-up appointment to get in touch with your plastic surgeon if you have questions or concerns at any point during your recovery. He or she is your go-to resource throughout your plastic surgery journey and will be more than happy to address any questions or concerns you may have at any time.

The views expressed in this blog are those of the author and do not necessarily reflect the opinions of the American Society of Plastic Surgeons.

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Five Tips for a Successful Recovery Plan For Plastic Surgery

Once you’ve decided to undergo plastic surgery, it’s time to start preparing for your recovery. Taking care of yourself properly after surgery helps ensure your results turn out exactly how you imagined and keeps you safe and healthy overall.

Below, we touch on just a few steps you can take to get ready for post-surgery recovery. That way, you can undergo your procedure confident that a comfortable, relaxing experience is waiting once you get home.

1. Prepare Your Recovery Spot

Make sure your space is ready for you when you walk in the door after your procedure. Whether your “home base” for recovery is a hotel room with room service at your fingertips, or you’re recovering in your living room or bedroom, having everything you need within easy reach after surgery is essential. You will want to have someone with you for the first 24 hours after surgery as you are coming off of anesthesia and adjusting to pain medication. If you have forgotten anything, your helper can bring it to you.

Some of the things to consider having in your recovery area include:

• Pillows —extra pillows will help elevate the surgical site or provide additional support. Depending on your procedure, you may have to lie on your back, stomach, or side. Pillows can help ensure you maintain your prescribed position.
• Medication —both prescription and over-the-counter pain relievers should be on hand.
• Phone charger —you want to avoid being stuck with no battery left on your phone, especially if you’re alone at any point in your recovery.
• Books and remote controls —whether you’re binge-watching “Suits” or finally getting to the pile of books next to your bed, make sure your entertainment needs are at your fingertips.
• Water and snacks —staying hydrated after surgery is necessary for several reasons. It helps flush the last remnants of anesthesia out of your system and carries vital nutrients to the wound site for healing. It also helps stave off constipation, a common side effect of pain medication after surgery.

2. Choose the Right Clothing

From what you wear to your procedure to preparing for your recovery at home, having suitable clothing is crucial to a comfortable recovery. For rhinoplasty and facelift patients, consider button-up tops to ensure you’re not pulling a shirt over your head and bumping your surgical areas.

For body procedures, loose and comfortable clothing is essential. For breast augmentation , button-up shirts are your best bet, as you want a top that doesn’t require you to lift your arms over your head. Soft, elastic waistlines are best for recovery after abdominoplasty or liposuction , as you don’t want tight clothing rubbing against incisions.

3. Fill Prescriptions Before Your Procedure

If possible, fill post-op prescriptions ahead of your surgery. Most surgeons will send in prescriptions for necessary pain medications before your surgery date for this exact purpose. While you’re at the drugstore, pick up any over-the-counter pain relievers and incision care supplies you may need, so that you’re fully prepared for recovery. Once you’re headed home after your procedure, the last thing you want to do is stop and try to navigate a store, looking for supplies.

4. Follow All Pre- and Post-Surgical Instructions

Remember that your surgeon is knowledgeable and experienced, so all of their pre- or post-op instructions come from extensive training and expertise. These instructions are designed to provide you with the smoothest surgery and recovery possible, so make sure you follow them to the letter.

You will receive your instructions well before your surgery. Read them closely and familiarize yourself with them. Doing so will help you know what to expect in the days leading up to your surgery, during the surgery, and in your recovery. The more you know, the better prepared you will be to ensure a comfortable and safe recovery period free of complications.

5. Contact Your Surgeon with Concerns

When it comes to taking care of yourself after plastic surgery, remember that no questions are off-limits. For some people, their aesthetic procedure will be their first surgical experience, so they have no idea what to expect from their recovery. Contact your surgeon’s office if you are concerned about anything you think is unusual or may be worth checking out. They want you to have the most uncomplicated and comfortable recovery possible, so they’re happy to answer your questions.

If you experience a complication, don’t delay treatment. Leaving something unaddressed can lead to further complications and even adversely affect your health and surgical results. Again, following your surgeon’s instructions closely and attending all your follow-up appointments go a long way toward ensuring a problem-free recovery. However, if anything crops up, let your surgeon know immediately.

Learn More About Plastic Surgery in Washington, DC

At DAVinci Plastic Surgery, our highly skilled and experienced surgeons take you through the surgical process with care and compassion from start to finish. They address any concerns you may have, ensure you’re prepared, and know what to expect from pre-op through recovery. We even have an “After Care” section on our website featuring several videos that touch on common questions during recovery.

To learn more about the procedures we offer or to schedule a consultation, call us today at 202-966-9590 or fill out our online contact form .

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The initial consultation with your surgeon is critical! It should always be face to face with your surgeon, during which time he/she listens closely to your concerns. Dr. Davison and Dr. Pinell believe this time spent with you is critical to both you and him/her. It is during the consultation that your surgeon comes to fully understand your concerns, evaluates them correctly, and is then able to make the recommendations and develop the treatment plan that is right for you. Dr. Davison and Dr. Pinell invest the time to sit down and talk to you face to face.

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Visit KaramMD store to explore Dr Karam's Unique At-Home Skincare TRIFECTA

• Recovery Retreat

Solana Beach Recovery Retreat

With patients from across the United States and abroad coming to experience Vertical Restore® and other facial rejuvenation procedures by double board-certified facial plastic surgeon Dr. Amir Karam, having the best possible accommodations and a safe, serene, and easily accessible postoperative recovery space was imperative.

It is with this in mind that Dr. Karam is pleased to make available the brand-new Solana Beach Recovery Retreat, fully furnished and equipped with amenities specifically selected with recovery from cosmetic surgery in mind.

Welcome to Solana Beach Recovery Retreat

Solana Beach Recovery Retreat gives our patients, and particularly those coming from out of town, a serene atmosphere to stay in throughout their recovery time, should they desire to do so.

Located one block away from the beach, and a 15-minute drive from our surgical suites, Carmel Valley Facial Plastic Surgery Center’s private Solana Beach Recovery Retreat is situated in an upscale neighborhood that is both safe and quiet.

Come for the Surgery. Stay for the Serenity.

Solana Beach Recovery Retreat features include...

• 2 bed, 2 bath
• 1,093 square-feet
• Airy, spacious patios and yards
• Just a block away from beautiful beaches
• In a safe, quiet, upscale neighborhood
• Centrally located with rapid access to the freeway and local attractions
• Approximately 15 minutes from Carmel Valley Facial Plastic Surgery Center

Additional Services Available From Preselected Providers

In addition to our complimentary suite of services, Solana Beach Recovery Retreat suggests that patients consider using the following additional services as needed.

While these providers have been vetted, they do handle their own bookings and schedule. The teams suggested are well-versed in the postoperative recovery needs of our patients and they tend to book quickly. We encourage you to reach out to them directly shortly after your surgery with Dr. Karam has been scheduled.

Post-Care Nurses

As a standard safety practice, we require that someone over the age of 18 accompany all patients for the first 24 hours after their surgery. In the event that you are not traveling with another adult or you don’t have someone who can bring you to and from our surgical center after your procedure, an experienced post-care nursing team is available.

• The post-care nursing teams we use are 24-hour services that provide the following:
• Patient pick up from recovery and trip to Solana Beach Recovery Retreat
• Return to morning post-op followup
• Charting all medications and activities
• Changing dressings
• Assisting with meals and fluids
• Interfacing with family

Dedicated Driver Available for Transport

Patients needing only safe and reliable transportation to and from our office or other areas of town can book a dedicated personal driver. Familiarity with our patient’s needs makes these drivers a far superior choice when compared to booking individual trips with rideshare providers such as Uber or Lyft, which we don’t recommend during recovery.

Popular Nearby Attractions

The nearby area in Solana Beach is home to great shopping, dining, and entertainment, with a handful of the many popular attractions being the following:

Fletcher Cove Park

Direct access to beautiful beach walks and quaint cliff drops for stunning sunset views.

Cedros Design District

Artistic shopping with outdoor dining, local artisan brands, and national retailers.

Kogei Gallery

Specialty gift shops and curated collections from local and international artists.

Patients who wish to stick around after their recovery period will also have plenty of area attractions to enjoy including hot air balloon rides, wine tasting, canyon trails, coastal e-bike rides, and much more.

A new era in facial rejuvenation

Dr. Karam has created a visual guide into this revolutionary procedure. Get your free copy of this E-Book today!

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Recover in Style

Mar 11, 2007 | Diet | 0 |

Remember that old commercial in which the CEO intones, “I liked it so much I bought the company!”? That’s pretty much what happened to Klava Krivitsky.

About 7 years ago, Krivitsky had elective aesthetic surgery in Los Angeles. An hour after her procedure was over, she was picked up by a private car service—arranged by her aftercare facility—and driven to a top-flight hotel a short distance away. Once there, Krivitsky was treated to around-the-clock care by a staff of experienced nurses and was given unparalleled treatment in the comfort of a luxury venue. That business, located in West Hollywood, Calif, on the outskirts of Beverly Hills, made a huge impression on the savvy Soviet transplant.

An engineering student who grew up in Odessa, Ukraine, Krivitsky immigrated to the United States in 1989. At the time of her surgery, she co-owned a medical-supply company in Los Angeles. Her physician, Garth Fisher, MD, FACS, sent her to the recovery center after he had performed a blepharoplasty on her.

“Seven years ago, I stayed at a premium aftercare center,” Krivitsky remembers, “and when I stayed at that facility I thought maybe I can open something like this. I really liked this kind of business, and all my life I’d been interested in medicine—especially plastic surgery.”

Indeed, the business’ entire unique marketing proposition—a premium plastic surgery recovery center that could leverage the assets of a hotel that was just a short drive from Dr. 90210 territory—impressed Krivitsky immensely.

“I told my partner I wanted to open a business like this right away,” she says. “She visited me with her mom, my husband, and my daughter, and I told them, ‘You know, guys, we’re looking for a medical business, and this is a very nice business.’ “

Smiling, Larisa Shor (Krivitsky’s partner) remembers the visit well. “Klava grabbed my hand and said, ‘I want this business!’ ” To be sure, both women were considering new business opportunities. They thought about buying a nursing home, but that idea had too many negatives. But they both really liked the idea of buying a plastic surgery recovery facility—assuming they were lucky enough to find one. That kind of center attracts a more upscale and diverse clientele.

Krivitsky says, “You get to deal with women who want to make themselves better,” a group to which she already belonged. Plus, a surgery recovery center also presented both women with a chance to use their medical backgrounds and provide more hands-on health care, something they had each wanted to do for a while.

Over time, Krivitsky and Shor did their research and became more convinced. “I had a friend in Russia, a plastic surgeon, who had a facility like this,” Krivitsky explains. “When I talked to him, he told me, ‘You know, Klava, maybe it is a good idea to open a business in recovery after plastic surgery.'” Good advice, to be sure.

Within a few years, as their surgical-supply business expanded, the idea of owning a business similar to the one Krivitsky fell in love with didn’t seem that far-fetched. They continued to ask questions and kept their ears to the ground, hoping to find an existing business to take over.

The Opportunity

Finally, the business partners came across an ad in the classified section of The Wall Street Journal that offered the recovery center “Shanteque” for sale. Five years after her epiphany, Krivitsky’s dream came true.

Today, together with Krivitsky’s daughter Isabella, the women are co-owners of Shanteque Recovery Retreat, among the nation’s premier plastic surgery recovery centers, a facility that benefits both patients and doctors. Richard Ellenbogen, MD, FACS, FICS, proclaims, “I’ve been using Shanteque for about 20 years. I think very highly of Shanteque. All the other places that compete with them—they are merely imitators. Shanteque was the one that started it, and they are really very good.”

The Shanteque Recovery Retreat is situated on the second floor of Le Meridien in Beverly Hills, a modern hotel a few blocks from the highly respected Cedars-Sinai Medical Center. On a Friday afternoon in January, Shanteque’s nursing station and main office is abuzz with activity. The phone rings, the fax machine delivers documents from a surgeon, and nurses zigzag around the room.

A patient will be here soon, ready to be met and escorted upstairs. Amid this action-packed atmosphere stands Shor. A Ukrainian immigrant, Shor earned her degree as a registered nurse in the former Soviet Union and came to the United States in 1991.

She wears a lab coat as she discusses Shanteque, its history, processes, and manifold advantages. Shanteque is a full-service recovery center, and most reservations are made by the patient’s plastic surgeon about 2 or 3 months in advance of the procedure. On surgery day, someone from the physician’s office calls Shanteque 1 hour before the patient is released. After being discharged, the patient is met by one of the company’s two limousines and then is driven to Le Meridien.

The guest arrives almost clandestinely; he or she is dropped off in an underground garage, where a nurse, a smile, and a wheelchair greet him or her. Ushered into a waiting elevator, the patient is then brought upstairs and escorted directly to his or her room. Any immediate needs are taken care of by the attending nurse, and the patient is left to a quiet, peaceful rest.

The Benefits

When asked why a patient would be better off in a place like Shanteque rather than their own home, Shor extols the many benefits of her facility. “The first 24 to 48 hours after surgery are crucial,” she says. “There may be risk of hematoma, blood pressure must be monitored, and patients are often very needy. Plus, there’s a different protocol for each doctor.”

Indeed, throughout the patient’s stay, he or she is treated to incredibly attentive health care. There is one nurse for every three patients—an impressive ratio by anyone’s standards. A nurse checks in on patients every 20 minutes.

In addition, the facility works with a 24-hour pharmacy in case any off-hour medicine is required. Of Shanteque’s partnerships with local surgeons, Krivitsky adds, “On our list we have 62 doctors—most of them are from Beverly Hills. And our relationship with them is great. We never have problems with the doctors.”

Since acquiring the business, Krivitsky and her partners haven’t turned complacent. “We have changed so many things since we bought the business,” she says. “Now, we offer private-duty nurses—some patients, after staying with us for 2 or 3 days, may request a private-duty nurse at home, and if requested we do send nurses to clients’ homes. We’ve changed some procedures. We have a hyperbaric chamber. We’ve upgraded the rooms—and both the staff and office run better.”

They’ve also improved their overall marketing strategy by using a public-relations (PR) firm. “We asked some doctors if they had any suggestions on how we could improve our business,” Krivitsky says, “and one referred us to our current PR agency. And I can see the difference. All our patients comment about our Web site, for example. We have evaluation forms, and all our feedback is excellent. I sometimes go to patients’ rooms and I ask how they like our nursing staff. They like us.”

Importantly, plastic surgeons like them, too. Ellenbogen says, “Under the new management, they have improved and gotten through the problems that any business has when it kind of gets older.”

Le Meridien’s north wing corridor is decorated with impressionistic artwork in expensive-looking frames. Downstairs, the renowned hotel’s guests enter a contemporary and spacious white marble lobby. Sun rays stream in through wide skylights and illuminate aromatic flowers as the sound of a fountain fills the air.

The environment lends a calm, comforting air that continues in the suites above. This is clearly an appropriate setting for a luxury plastic surgery recovery retreat.

Each Shanteque guest room is furnished with a fax machine; wireless Internet access; an adjustable king-size bed; and bedside controls for the bed, television, music, and DVD player. Beside each bed is a special phone with a one-touch direct line to the nursing station. In a clever move, a small piece of fabric fastener has been attached to this button in all the rooms so that patients with postoperatively impaired eyesight can simply feel for the “fuzzy button.”

The Partners

That room is a long distance from the port city of Odessa, among the largest in Ukraine. After coming to the United States from Odessa in 1991, Shor became a licensed x-ray technician. At the same time, she was the office manager for a West Hollywood plastic surgeon. Krivitsky, also from Odessa, moved to the United States in 1989. In one of life’s little coincidences, the two strangers ended up being neighbors in Los Angeles and quickly became close friends.

At the time, Krivitsky worked at a pharmacy and medical-supply company. Then, in 1996, looking to start her own business, she approached her friend and asked if she’d be willing to partner with her to start their own medical-supply company. When Shor agreed, the two friends were suddenly new business partners, opening Star Medical and Surgical, based in West Hollywood. That business still exists today, but Shanteque is now Krivitsky’s and Shor’s true love and object of attention.

Shanteque offers its affluent visitors world-class suites, many with private, 30-foot outdoor areas. But Shanteque doesn’t just treat the rich and famous.

Krivitsky notes, “Sometimes we have movie stars and celebrities, but even people who are not so rich stay with us. We have patients from other states, and they know how much money they’ve spent on plastic surgery. So when their doctor tells them that they should go to a recovery place after surgery, they generally listen. People who have plastic surgery understand they have to have somebody who can take care of them because it is surgery, after all.”

Shanteque’s guests are provided all the luxuries of a premium hotel—a benefit that adds to the patient’s experience. That includes access to the hotel’s 24-hour room service. At Shanteque, however, patients get the added benefit of a nutritionist who oversees their dietary needs and prepares custom menus that include both regular and “soft” choices. Shanteque offers premium service, and that luxury comes at a premium price—a stay in a queen-bed suite costs just under $800 per night.

Certainly, Krivitsky and Shor should be successful for many years to come. Always looking for the next big thing, they have plans to open a satellite location.

Krivitsky says, “We want to open another place in Newport Beach [Calif], because there are so many doctors there. Some doctors have called us and asked us to open a location down there. We’re looking for a place within 5 or 10 minutes from most of the doctors, and Newport Beach is a very nice area with very nice hotels. We’re looking forward to grow the business beyond just the one we bought.”

Today, Shanteque, with its 15 suites and convenient location, is doing fine, serving an upscale clientele. Le Meridien Hotel gives this client base exactly what it expects in an overnight stay.

The Shanteque experience, meanwhile, starts with door-to-door service and continues with premium aftercare, courtesy of Shanteque’s most important feature: a skilled, caring, and qualified staff. Patients need a setting where relaxation and comfortable care help speed their healing. Obviously, this home away from home offers its customers the same creature comforts they’d expect in their own living quarters. And while Shanteque’s guests enjoy 24-hour medical attention, their surgeons are likely relaxing even more.

G.F. Sheffer is a contributing writer for  Plastic Surgery Products. For additional information, please contact [email protected] .

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