marketing analytics assignment

ChatGPT Marketing Analytics Case Study

Description:  This case study was generated by ChatGPT by asking a series of questions. It dives into how chatbots and AI can be used in marketing, including the ethical issues involved.

This assignment comes from the “Marketing Analytics” courseware by Brennan Davis.

Machine Learning "Quick, Draw" Activity

Description: In order to demonstrate machine learning, hve your class play with Google Creative Lab’s “Quick, Draw.” This game uses neural net attempts to guess what a user is drawing. The game provides six drawing assignments and allows itself 20 seconds to try and guess what you are drawing.

This assignment comes from “Business Analytics: Data Analysis & Storytelling for Business”.

digital age skills

Focused on experiential learning.

Dive into these turnkey resources that will transform your classroom into a hands-on learning experience. Request access to these courses and see for yourself how your students will be career-ready when they leave your classroom.

Business Analytics

Marketing Analytics

Digital Marketing Analytics

Consumer Behavior

Business Research

Market Research

We collaborated with educators across the country to deliver analytics resources for your classroom., you will find several analytics-focused assignments, projects, and tidbits created by educators for educators. , what you will get from these resources.

More engagement. These resources are centered on current trends that relate to your students!

More time to teach. We've done a lot of the heavy lifting so you can teach the way you've always wanted.

Supplemental material. Whether you're a Stukent customer or not, this assignment series is free to use.

Google Analytics 4 Flood It! Assignment

In this assignment, students explore the popular mobile app analytics tool, Google Analytics 4 , via a demo account. The demo account reports actual mobile app analytics data for the mobile app Flood It! (Android and iOS). Students should explore both the Google Analytics 4 demo account and the Flood It! mobile app to better understand how data flows from a mobile app into Google Analytics 4.

Created by: Nathan David, author of “ Digital Marketing Analytics: Strategic Decision-making “

Visit the assignment page here

The Digital Marketing Analytics Client Project

The Digital Marketing Analytics Client Project was launched in spring 2018 by Kathy Fredrickson, Digital Marketing Instructor with the University of Wisconsin – Oshkosh. Since the project’s inception, 80 small businesses have received website and social media audits. The experience provides junior and senior level students with the opportunity to apply what they have learned by completing the Google Analytics Basic certification, as well as a social media audit. Students create a Digital Marketing Measurement Model for a real client. The Digital Marketing Measurement Model inspired by Avinash Kaushik (@avinash) from Google. The final project is presented to the client by the students.

Submitted by: Katherine Fredrickson, University of Wisconsin

Budget and Calendar Assignment

Students in Megan Duncan’s Social Media Analytics course work on a social media analytics plan for a brand they’ve chosen at the beginning of the semester. Each portion of the assignment builds toward a portfolio of work for the brand. In this Part IV, they need to (1) create a budget for their brand’s social media spend, (2) choose the job candidates they want on their social media team within a salary budget, and (3) create an example calendar that supports their social media spending budget. These three parts all encourage students to think strategically about their decisions. The budgets are small enough that they are forced to choose wisely. To blend analytical and critical thinking, they are asked to justify their decisions in a proposal addressed to their COO.

Submitted by: Megan Duncan, Virginia Tech

Queueing Analysis and Application Assignment

This homework assignment teaches students how to apply queueing analysis in a global supply chain management scenario for solving capacity planning problems.

Submitted by: Krishan Rana, Alabama A&M University

Download the assignment here

Increasing Web Engagement Project

Graduate students apply concepts covered in the class to a personal website.

Submitted by: Michele Clark, Bridgewater College

Browse Course Material

Course info.

• Prof. John Hauser

Departments

• Sloan School of Management

As Taught In

Learning resource types, marketing management: analytics, frameworks, and applications, action learning assignment, action learning: exercise on the practice of marketing.

Throughout the semester we use the 4 P’s and 5 C’s of marketing to focus on delivering benefits profitably to our customers. We explore how product design is based on customer needs, how advertising communicates those needs in a manner consistent with the customers’ search process, and how the channel of distribution is both a means to satisfy the end customer and is a customer itself. We also explore many methods to gather customer information including focus groups, one-on-one interviews, and conjoint analysis. This exercise asks you to synthesize many of those ideas.

Step 1. Select a firm whose marketing strategy and tactics you will study. This can be the firm for which a member in your group has worked, a competitor, or just a firm (or a division of that firm) that you find interesting. This firm can either manufacture products, deliver services, or both. It can be B2C or B2B. You are welcome to select either the MIT Undergraduate Program, the MIT Sloan MBA program, the MIT Sloan Fellows Program in Innovation and Global Leadership, or another MIT program as the topic of this exercise.

Step 2. Identify the firm’s customers. If the firm is large, narrow the focus to something feasible. For example, if you choose the MIT Sloan MBA program, the customers include the current students (you), alumni of the program, recruiting firms for students, the rest of MIT, and the general public. Customers also include potential students, your former and future supervisors, the faculty, and the Sloan school. If you choose a manufacturing firm, do not forget the channel.

Step 3. Talk to these customers. Pick a few representative customers from two or more categories (for example, end user and channel). If each of you talks to two customers that is enough for the purposes of the course—naturally more interviews would be necessary for a real business decision. You should talk about customer needs, what the firm does well and poorly relative to competition, how the customers gather information, acquire the product or service, etc.

Step 4. Answer the following questions based on the information in Step 3. The questions you emphasize will depend, in part, on what you learn in Step 3. You are encouraged to quote from the customer interviews.

• Product. How are the firm’s products or services perceived? What are their strengths and weaknesses relative to competition from the customers’ viewpoint? Are there unmet needs? Are there any opportunities for improvement? Etc.
• Promotion. How do the customers learn about the firm’s products or services? About competitors? What do they think of the firm’s communication materials? How would you improve the firm’s communication activities?
• Place. What needs do the channels for this product fulfill? Needs of the customer? Needs of the firm? Is there any conflict in the channel? How would you improve the firm’s channel activities?
• Price. How do the customers (channel) react to the firms’ prices? Are there any actions the firm to set its prices consistently with its strategy? Is the firm using any marketing cues or marketing theory to affect customer perceptions of its prices?
• General Marketing Strategy. What else did you learn from these discussions with customers that can improve the firm’s marketing strategy?

You are should submit a report that is approximately five pages long. Your report may be in bullet point form. You may include additional exhibits to substantiate your recommendations. Many students choose to summarize the voice-of-the-customer interviews in an exhibit.

The first page should be a summary of your recommendations and indicate which of the 4 P’s (and 5 C’s) need to be addressed to improve the firm’s marketing strategy. This page should include at least one recommended action in addition to the careful diagnosis of the firms’ marketing strategy and tactics.

The addition pages should address each of the 4 P’s, any of the 5 C’s that you feel are relevant , and the general marketing strategy of the firm. Your emphasis on the 4 P’s (and 5 C’s) can vary from a sentence or two to a page, depending upon which aspect you feel is key to your recommendations. If a P or C is not relevant, make sure you indicate that it is not relevant and why. If the firm is doing just fine with respect to any of the P’s and C’s, so indicate. Use headings to highlight the issues you are answering.

Your format should start with the most obvious points and then work from there. Make sure that you give both the pros and the cons of each recommendation. (After all, if the firm is not already implementing your recommendation, it might have a very good reason for not doing so.) You should structure your answers using sub-headings, if necessary, to make it clear that you have used an analytical approach to reach you answers.

It is critical that you tie your answers to the information that you gathered in Step 3 . The use of example quotes is often the best way to do this. Good luck.

Example Projects from Previous Years

In the past students have asked for examples of “A” projects from previous years. I have posted example projects (with your classmates permission).

All are excellent examples, but there are many ways to complete an action-learning project successfully. We wish to encourage deep analysis and creativity. Go in the directions that you feel best fulfill the assignment.

Perhaps your project will make the list for Fall 2016.

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Marketing Analytics Capstone Project

This course is part of Foundations of Marketing Analytics Specialization

Taught in English

Some content may not be translated

Instructor: David Schweidel

Financial aid available

3,238 already enrolled

(28 reviews)

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There are 6 modules in this course

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem. It is highly recommended that you complete all courses within the Foundations of Marketing Analytics specialization before starting the capstone course.

Marketing Analytics Project Description

This module will define the goals and activities for the marketing analytics capstone project.

What's included

2 readings 1 discussion prompt

2 readings • Total 45 minutes

• Capstone Overview • 15 minutes
• Pre-Readings • 30 minutes

1 discussion prompt • Total 15 minutes

• Pre-exercise Discussion • 15 minutes

Exploratory Analysis

In this module, we will begin to examine individual variables and their relationship to the status of the loan. Note, this module includes review items from previous courses in the specialization. This content is not required, but recommended as content to revisit.

9 videos 2 readings 1 peer review 1 discussion prompt

9 videos • Total 91 minutes

• Meaningful Marketing Insights - Course Objectives & Example 1: Political Advertising • 11 minutes • Preview module
• Meaningful Marketing Insights - Course Goals & Example 2: Performing Arts Centers • 8 minutes
• Meaningful Marketing Insights - Organizing Data • 10 minutes
• Meaningful Marketing Insights - The Motion Picture Industry • 12 minutes
• Meaningful Markting Insights - Excel Analysis of Motion Picture Industry Data • 13 minutes
• Meaningful Marketing Insights - Displaying Conditional Distributions • 4 minutes
• Meaningful Marketing Insights - Analyzing Qualitative Variables • 3 minutes
• Meaningful Marketing Insights - Steps in Constructing Histograms • 11 minutes
• Meaningful Marketing Insights - Common Descriptive Statistics for Quantitative Data • 14 minutes

2 readings • Total 85 minutes

• Activity & Explanation of Review Content • 45 minutes
• Meaningful Marketing Insights - Parts 2 - 3 • 40 minutes

1 peer review • Total 60 minutes

• "On-time" Loan Status versus "Risky" Loan Status • 60 minutes
• Classifying Individuals • 15 minutes

Data Preparation and Model Building

While there are many ways to build a classification model, we will focus on using logistic regression, a common tool for marketing problems in which the dependent variable is binary. We will begin by choosing a single predictor variable and then determine which other variables need to be added to our analysis. In this module, we will focus on developing alternative models that all have a single predictor.

3 readings 1 quiz 2 discussion prompts

3 readings • Total 50 minutes

• Data Preparation Instructions • 20 minutes
• Populating the Template • 20 minutes
• Review Forecasting Models for Marketing Decisions, Parts 1 - 3 • 10 minutes

1 quiz • Total 30 minutes

• Logistic Regression Practice • 30 minutes

2 discussion prompts • Total 35 minutes

• Recoding the Variables • 15 minutes
• Analysis Review • 20 minutes

Model Validation and Comparison

In the previous module, we estimated a model linking home ownership to whether or not a loan is considered risky. In this module, we will begin by assessing the accuracy of this model relative to a naïve model. We will then use this spreadsheet as a means of assessing how well the model performs when different predictors are used.

1 reading 1 quiz 1 peer review

1 reading • Total 20 minutes

• Model Validation • 20 minutes

1 quiz • Total 5 minutes

• Model Validation • 5 minutes
• Logistic Regression • 60 minutes

Incorporating Multiple Predictor Variables

In this module, we will generalize the logistic regression tool that was developed to include multiple predictor variables. We will also consider an alternative means of evaluating the performance of the model.

2 readings 2 quizzes 1 peer review 2 discussion prompts

2 readings • Total 50 minutes

• Incorporating Additional Predictors • 30 minutes
• An Alternative Means of Evaluating Performance • 20 minutes

2 quizzes • Total 20 minutes

• Predictors • 10 minutes
• Logistic Regression • 10 minutes
• Evaluating Combinations of Predictor Variables • 60 minutes

2 discussion prompts • Total 20 minutes

• Predictors (Challenges and Questions) • 10 minutes
• ROC Curve • 10 minutes

Congratulations!

This module provides a final congratulatory video from Professor David Schweidel.

• Congratulations • 0 minutes • Preview module

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.

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Reviewed on Apr 24, 2020

Great course. Amazing content. Incredibly well explained by Professor Schweidel. I have learnt a lot. Thank you!

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Marketing Analytics : Live Interactive session - 3

Dear Learner,

  You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , IIT Kharagpur – “ Marketing Analytics ".

  Date: 19/04/2024

Time: 17.00 Hrs

  Link to login to: https://youtube.com/live/DvR8RNVyKVY?feature=share

  Enter your questions you want

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSdxqY24A8FSm2Zdeozu-uJox9NijdD43h915NXDB6P79QliZQ/viewform

You can also ask your doubts during the session through the chat window...

We would also like to hear from you after the session. Request you to share your thoughts in the forum. Learners are encouraged to visit bit.ly/NPTELLIVE

for updates on the live sessions.

  -NPTEL Team

Marketing Analytics - Assignment-11,12 Solution Released

Dear Participants, The  Assignment-11,12  of  Week- 11,12  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 11 :  https://drive.google.com/file/d/19ncLsLzTFS8T18BkibHFIt63mBCj7G4r/view?usp=sharing Link for solution of  Assignment 12 :  https://drive.google.com/file/d/1dqSPS0pjCnA-hJ8TLngO6lSpAuvflDGG/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Exam Format - April, 2024!!

Dear Candidate, ****This is applicable only for the exam registered candidates**** Type of exam will be available in the list: Click Here You will have to appear at the allotted exam center and produce your Hall ticket and Government Photo Identification Card (Example: Driving License, Passport, PAN card, Voter ID, Aadhaar-ID with your Name, date of birth, photograph and signature) for verification and take the exam in person.  You can find the final allotted exam center details in the hall ticket. The hall ticket is yet to be released.  We will notify the same through email and SMS. Type of exam: Computer based exam (Please check in the above list corresponding to your course name) The questions will be on the computer and the answers will have to be entered on the computer; type of questions may include multiple choice questions, fill in the blanks, essay-type answers, etc. Type of exam: Paper and pen Exam  (Please check in the above list corresponding to your course name) The questions will be on the computer. You will have to write your answers on sheets of paper and submit the answer sheets. Papers will be sent to the faculty for evaluation. On-Screen Calculator Demo Link: Kindly use the below link to get an idea of how the On-screen calculator will work during the exam. https://tcsion.com/ OnlineAssessment/ ScientificCalculator/ Calculator.html NOTE: Physical calculators are not allowed inside the exam hall. Thank you! -NPTEL Team

Marketing Analytics - Assignment-8,9 & 10 Solution Released

Dear Participants, The  Assignment-8,9& 10  of  Week- 8,9 & 10  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 8 : https://drive.google.com/file/d/1L3SQqi57l0dO9j2ZOoy3DcOO3cdSTz0p/view?usp=sharing Link for solution of  Assignment 9 : https://drive.google.com/file/d/1ahvK9PmMx6KuMttLLWJM9Q5yma-rSbEJ/view?usp=sharing Link for solution of  Assignment 10 : https://drive.google.com/file/d/1MMOeXykS1e9aPGpMa2txpUyt9VEMrbNz/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 12 Feedback Form

Dear Learners,

Thank you for enrolling in this NPTEL course and we hope you have gone through the contents for this week and also attempted the assignment.

We value your feedback and wish to know how you found the videos and the questions asked - whether they were easy, difficult, as per your expectations, etc

We shall use this to make the course better and we can also know from the feedback which concepts need more explanation, etc.

Please do spare some time to give your feedback - comprises just 5 questions - should not take more than a minute, but makes a lot of difference for us as we know what the Learners feel.

Here is the link to the form: https://docs.google.com/forms/d/1FSqMII5ZNaxROfqgFLyTwp3V3lSiHCs8mv8KhOTI3po/viewform

-NPTEL Team

Marketing Analytics - Week 12 content is live now!!

Dear Students

The lecture videos for Week 12 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=123&lesson=124

The other lectures of this week are accessible from the navigation bar to the left. Please remember to login into the website to view contents (if you aren't logged in already).

Assignment  12 for Week 12 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=123&assessment=200

The assignment has to be submitted on or before Wednesday, [17/04/2024] , 23:59 IST.

As we have done so far, please use the discussion forums if you have any questions on this module.

Note : Please check the due date of the assignments in the announcement and assignment page if you see any mismatch write to us immediately.

Thanks and Regards,

--NPTEL Team

Marketing Analytics - Week 11 Feedback Form

Marketing analytics - week 10 feedback form, marketing analytics - week 11 content is live now.

The lecture videos for Week 11 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=114&lesson=115

Assignment  11 for Week 11 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=114&assessment=199

The assignment has to be submitted on or before Wednesday, [10/04/2024] , 23:59 IST.

Important Notice:No CHANGE in NPTEL Exam Schedule for April 2024

Dear Student,

We wanted to take a moment to address an important matter regarding the upcoming election dates and their potential impact on your exam schedule.

• None of the election dates clash with scheduled exam dates. If we schedule additional dates, we will ensure they again do not clash with elections in your state. 
• Hence this is to confirm that there will be no changes to the exam dates and they are the same as previously scheduled. We may have exams in some cities on April 19 and April 26 depending on seat availability on scheduled dates. But again this will be done ensuring we don't conduct exams on election dates in your state. 
• Your academic progress and success remain our top priority, and we are committed to maintaining the integrity of the examination process.
• We have more than 6 lakh learners registered for April exams and logistics has been a huge challenge. We understand that some of you may need to travel to your native cities to participate in the voting process. Please remember that you selected your exam cities during registration, and it is crucial that you return to these cities to take your exams as scheduled. Since hall ticket and center allocation is under process, exam cities selected by you during exam registration cannot be changed now. 

Hence we kindly request that you make the necessary arrangements to ensure you can both exercise your right to vote and fulfill your academic obligations.

Warm Regards,

NPTEL Team.

Marketing Analytics - Week 10 content is live now!!

The lecture videos for Week 10 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=105&lesson=106

Assignment  10 for Week 10 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=105&assessment=198

The assignment has to be submitted on or before Wednesday, [03/04/2024] , 23:59 IST.

Marketing Analytics - Week 9 Feedback Form

Marketing analytics : live interactive session - 2.

  Date: 18/03/2024

  Link to login to: https://youtube.com/live/EKdvGL6GlsM?feature=share

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSfhlKxQNN2Mn9tDzXTyGCAx6q8o_pMTnxMTXmkJxcLuTUVNeA/viewform

Marketing Analytics - Week 9 content is live now!!

The lecture videos for Week 9 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=95&lesson=96

Assignment  9 for Week 9 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=95&assessment=196

The assignment has to be submitted on or before Wednesday, [27/03/2024] , 23:59 IST.

Marketing Analytics - Week 8 Feedback Form

Marketing analytics - assignment-6,7 solution released.

Dear Participants, The  Assignment-6,7  of  Week- 6,7  Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of  Assignment 6 :  https://drive.google.com/file/d/1DHVQ5mnPx6D7m5eVLIXeV2gszXnEuEug/view?usp=sharing Link for solution of  Assignment 7 :  https://drive.google.com/file/d/1r_vGhZbzU6zSI8QajlmRko0vgNZeTBoT/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 7 Feedback Form

Marketing analytics - week 8 content is live now.

The lecture videos for Week 8 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=86&lesson=87

Assignment  8 for Week 8 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=86&assessment=195

The assignment has to be submitted on or before Wednesday, [20/03/2024] , 23:59 IST.

Marketing Analytics - Week 7 content is live now!!

The lecture videos for Week 7 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=76&lesson=77

Assignment  7 for Week 7 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=76&assessment=193

The assignment has to be submitted on or before Wednesday, [13/03/2024] , 23:59 IST.

Marketing Analytics - Assignment-4,5 Solution Released

Dear Participants, The Assignment-4,5 of Week- 4,5 Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of Assignment 4 :  https://drive.google.com/file/d/1mXF-JOpbKanCg7SncZMHCMT5IG5smcL2/view?usp=sharing Link for solution of Assignment 5 :  https://drive.google.com/file/d/1AC2m-IGFQylJeKSnC06ue52p8sqww7yK/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 6 Feedback Form

Marketing analytics - week 5 feedback form, nptel: exam registration date is extended for 12 week courses of jan 2024.

• No further extension will be provided.
• This extension is only applicable for 12-week courses.

Marketing Analytics - Week 6 content is live now!!

The lecture videos for Week 6 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=67&lesson=68

Assignment  6 for Week 6 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=67&assessment=192

The assignment has to be submitted on or before Wednesday, [06/03/2024] , 23:59 IST.

Reminder: NPTEL: Exam Registration is date is extended for Jan 2024 courses!

Dear Learner,  The exam registration for the Jan 2024 NPTEL course certification exam is extended till February 23, 2024 - 05.00 P.M . CLICK HERE to register for the exam Choose from the Cities where exam will be conducted: Exam Cities Click here to view Timeline and Guideline : Guideline For further details on registration process please refer the previous announcement in the course page. -NPTEL Team

Marketing Analytics : Live Interactive session - 1

  Date: 19/02/2024

  Link to login to: https://youtube.com/live/oBOIRsWErgI?feature=share

You can interact LIVE with the Course Instructor Prof. Swagato Chatterjee , to answer at: https://docs.google.com/forms/d/e/1FAIpQLSe-dfLyOPIgSwEkqDKeYZavfBnd42UK0md0NX5MZ-iK5_k7_g/viewform

Marketing Analytics - Assignment-1,2 & 3 Solution Released

Dear Participants, The Assignment-1,2& 3 of Week- 1,2 & 3 Solution for the course " Marketing Analytics " has been released in the portal. Please go through these solutions and in case of any doubt post your queries in the forum. Link for solution of Assignment 1 : https://drive.google.com/file/d/1Hgxjujc328rrjiGk3SHd5uf3-eAbFXRH/view?usp=sharing Link for solution of Assignment 2 : https://drive.google.com/file/d/18EUu-p2rnV35goV9lUC_xuEW4gIEE_HU/view?usp=sharing Link for solution of Assignment 3 : https://drive.google.com/file/d/1Y4xZka43jhHCr_kZtxkgsKWmWw-u9XbF/view?usp=sharing Happy Learning! Thanks & Regards, NPTEL Team

Marketing Analytics - Week 5 content is live now!!

The lecture videos for Week 5 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=56&lesson=57

Assignment  5 for Week 5 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=56&assessment=191

The assignment has to be submitted on or before Wednesday, [28/02/2024] , 23:59 IST.

Marketing Analytics - Week 4 Feedback Form

Marketing analytics - week 3 feedback form.

Dear Learner,  The exam registration for the Jan 2024 NPTEL course certification exam is extended till February 20, 2024 - 05.00 P.M . CLICK HERE to register for the exam Choose from the Cities where exam will be conducted: Exam Cities Click here to view Timeline and Guideline : Guideline For further details on registration process please refer the previous announcement in the course page. -NPTEL Team

Marketing Analytics - Week 4 content is live now!!

The lecture videos for Week 4 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=48&lesson=49

Assignment  4 for Week 4 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=48&assessment=190

The assignment has to be submitted on or before Wednesday, [21/02/2024] , 23:59 IST.

Marketing Analytics - Week 3 content is live now!!

The lecture videos for Week 3 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=39&lesson=40

Assignment  3 for Week 3 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=39&assessment=189

The assignment has to be submitted on or before Wednesday, [14/02/2024] , 23:59 IST.

Marketing Analytics - Week 2 Feedback Form

Reminder: nptel: exam registration is open now for jan 2024 courses.

Dear Learner, 

Here is the much-awaited announcement on registering for the Jan 2024 NPTEL course certification exam. 

1. The registration for the certification exam is open only to those learners who have enrolled in the course. 

2. If you want to register for the exam for this course, login here using the same email id which you had used to enroll to the course in Swayam portal. Please note that Assignments submitted through the exam registered email id ALONE will be taken into consideration towards final consolidated score & certification. 

3 . Date of exam: Apr 27, 2024 

CLICK HERE to register for the exam.

Choose from the Cities where exam will be conducted: Exam Cities

4. Exam fees: 

If you register for the exam and pay before Feb 12, 2024 - 5:00 PM, Exam fees will be Rs. 1000/- per exam .

5. 50% fee waiver for the following categories: 

Students belonging to the SC/ST category: please select Yes for the SC/ST option and upload the correct Community certificate.

Students belonging to the PwD category with more than 40% disability: please select Yes for the option and upload the relevant Disability certificate. 

6. Last date for exam registration: Feb 16, 2024 - 5:00 PM (Friday). 

7. Between Feb 12, 2024 - 5:00 PM & Feb 16, 2024 - 5:00 PM late fee will be applicable.

8. Mode of payment: Online payment - debit card/credit card/net banking/UPI. 

9. HALL TICKET: 

The hall ticket will be available for download tentatively by 2 weeks prior to the exam date. We will confirm the same through an announcement once it is published. 

10. FOR CANDIDATES WHO WOULD LIKE TO WRITE MORE THAN 1 COURSE EXAM:- you can add or delete courses and pay separately – till the date when the exam form closes. Same day of exam – you can write exams for 2 courses in the 2 sessions. Same exam center will be allocated for both the sessions. 

11. Data changes: 

Last date for data changes: Feb 16, 2024 - 5:00 PM :  

We will charge an additional fee of Rs. 200 to make any changes related to name, DOB, photo, signature, SC/ST and PWD certificates after the last date of data changes.

The following 6 fields can be changed (until the form closes) ONLY when there are NO courses in the course cart. And you will be able to edit those fields only if you: - 

REMOVE unpaid courses from the cart And/or - CANCEL paid courses 

1. Do you come under the SC/ST category? * 

2. SC/ST Proof 

3. Are you a person with disabilities? * 

4. Are you a person with disabilities above 40%? 

5. Disabilities Proof 

6. What is your role? 

Note: Once you remove or cancel a course, you will be able to edit these fields immediately. 

But, for cancelled courses, refund of fees will be initiated only after 2 weeks. 

12. LAST DATE FOR CANCELLING EXAMS and getting a refund: Feb 16, 2024 - 5:00 PM  

13. Click here to view Timeline and Guideline : Guideline

Domain Certification

Domain Certification helps learners to gain expertise in a specific Area/Domain. This can be helpful for learners who wish to work in a particular area as part of their job or research or for those appearing for some competitive exam or becoming job ready or specialising in an area of study.  

Every domain will comprise Core courses and Elective courses. Once a learner completes the requisite courses as per the mentioned criteria, you will receive a Domain Certificate showcasing your scores and the domain of expertise. Kindly refer to the following link for the list of courses available under each domain: https://nptel.ac.in/domains

Outside India Candidates

Candidates who are residing outside India may also fill the exam form and pay the fees. Mode of exam and other details will be communicated to you separately.

Thanks & Regards, 

Marketing Analytics - Week 2 content is live now!!

The lecture videos for Week 2 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=29&lesson=30

Assignment  2 for Week 2 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=29&assessment=188

The assignment has to be submitted on or before Wednesday, [07/02/2024] , 23:59 IST.

Marketing Analytics - Download video links are available now!!

The download video link for the course Marketing Analytics  is available now in the course outline. Please check the download video link: https://nptel.ac.in/courses/110105142

Marketing Analytics - Week 1 Feedback Form

Marketing analytics - week 1 content is live now.

The lecture videos for Week 1 have been uploaded for the course Marketing Analytics . The lectures can be accessed using the following link: https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=18&lesson=19

Assignment  1 for Week 1 is also released and can be accessed from the following link:  https://onlinecourses.nptel.ac.in/noc24_mg40/unit?unit=18&assessment=187

Marketing Analytics - Assignment-0-RELEASED

We welcome you all to this course. The Assignment 0 for the course Marketing Analytics has been released. This assignment is based on a prerequisite of the course. Kindly note that marks obtained in this assignment will not be considered for the final assessment. You can find the assignment under Week 0 unit on the left-hand side of your screen. You can submit the assignment multiple times. All the best !!    

NPTEL: Exam Registration is open now for Jan 2024 courses!

Marketing analytics: welcome to nptel online course - jan 2024.

• Every week, about 2.5 to 4 hours of videos containing content by the Course instructor will be released along with an assignment based on this. Please watch the lectures, follow the course regularly and submit all assessments and assignments before the due date. Your regular participation is vital for learning and doing well in the course. This will be done week on week through the duration of the course.
• Please do the assignments yourself and even if you take help, kindly try to learn from it. These assignments will help you prepare for the final exams. Plagiarism and violating the Honor Code will be taken very seriously if detected during the submission of assignments.
• The announcement group - will only have messages from course instructors and teaching assistants - regarding the lessons, assignments, exam registration, hall tickets, etc.
• The discussion forum (Ask a question tab on the portal) - is for everyone to ask questions and interact. Anyone who knows the answers can reply to anyone's post and the course instructor/TA will also respond to your queries.
• Please make maximum use of this feature as this will help you learn much better.
• If you have any questions regarding the exam, registration, hall tickets, results, queries related to the technical content in the lectures, any doubts in the assignments, etc can be posted in the forum section
• The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres.
• The exam is optional for a fee of Rs 1000/- (Rupees one thousand only).
• Date and Time of Exams: April 27, 2024 Morning session 9am to 12 noon; Afternoon Session 2 pm to 5 pm.
• Registration URL: Announcements will be made when the registration form is open for registrations.
• The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then.
• Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.
• Once again, thanks for your interest in our online courses and certification. Happy learning.

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