fresh choice case study

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Fresh choice description.

Martin Culver, Fresh Choice's president, and the company's board of directors faced a monumental decision that would significantly influence the future of this restaurant chain. In January 1992, after five years of consistently strong growth, Fresh Choice owned and operated 16 restaurants, located primarily in the greater San Francisco Bay Area of Northern California. Martin and the board believed expansion outside Northern California was required to sustain the company's growth. However, taking the company successfully into new markets called for significant additional financing to support such a growth and expansion strategy. Fresh Choice identified three viable financing options: private equity, a public offering, and selling the company to a corporate buyer interested in further expanding the concept.

Case Description Fresh Choice

Strategic managment tools used in case study analysis of fresh choice, step 1. problem identification in fresh choice case study, step 2. external environment analysis - pestel / pest / step analysis of fresh choice case study, step 3. industry specific / porter five forces analysis of fresh choice case study, step 4. evaluating alternatives / swot analysis of fresh choice case study, step 5. porter value chain analysis / vrio / vrin analysis fresh choice case study, step 6. recommendations fresh choice case study, step 7. basis of recommendations for fresh choice case study, quality & on time delivery.

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Case Analysis of Fresh Choice

Fresh Choice is a Harvard Business (HBR) Case Study on Finance & Accounting , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Fresh Choice is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Fresh Choice case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Fresh Choice will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Fresh Choice case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Finance & Accounting, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Fresh Choice, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Fresh Choice case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Finance & Accounting Solutions

In the Texas Business School, Fresh Choice case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Fresh Choice

Step 1 – Problem Identification of Fresh Choice - Harvard Business School Case Study

The first step to solve HBR Fresh Choice case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Fresh Choice is facing right now. Even though the problem statement is essentially – “Finance & Accounting” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Fresh Choice, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Fresh Choice. The external environment analysis of Fresh Choice will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Fresh Choice case study. PESTEL analysis of " Fresh Choice" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Fresh Choice macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Fresh Choice

To do comprehensive PESTEL analysis of case study – Fresh Choice , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Fresh Choice

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Fresh Choice ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Fresh Choice is operating, firms are required to store customer data within the premises of the country. Fresh Choice needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Fresh Choice has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Fresh Choice in case study Fresh Choice" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Fresh Choice in case study “ Fresh Choice ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Fresh Choice in case study “ Fresh Choice ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Fresh Choice ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Fresh Choice can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Fresh Choice case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Fresh Choice needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Fresh Choice

Social factors that impact fresh choice, technological factors that impact fresh choice, environmental factors that impact fresh choice, legal factors that impact fresh choice, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: fresh choice case study solution.

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Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, fresh choice case memo, recommendation memo / mba resources.

• Fresh Choice
• Finance & Accounting / MBA Resources

Introduction to Case Memo & Recommendation Memo

EMBA Pro Case Memo for Fresh Choice case study

Martin Culver, Fresh Choice's president, and the company's board of directors faced a monumental decision that would significantly influence the future of this restaurant chain. In January 1992, after five years of consistently strong growth, Fresh Choice owned and operated 16 restaurants, located primarily in the greater San Francisco Bay Area of Northern California. Martin and the board believed expansion outside Northern California was required to sustain the company's growth. However, taking the company successfully into new markets called for significant additional financing to support such a growth and expansion strategy. Fresh Choice identified three viable financing options: private equity, a public offering, and selling the company to a corporate buyer interested in further expanding the concept.

Case Authors : H. Irving Grousbeck, Kevin Taweel

Topic : finance & accounting, related areas : growth strategy, emba pro case memo & recommendation memo approach for fresh choice.

At EMBA PRO , we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Fresh Choice case study is a Harvard Business School (HBR) case study written by H. Irving Grousbeck, Kevin Taweel. The Fresh Choice (referred as “Fresh Choice” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Growth strategy. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Finance & Accounting field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more.

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Case Study Recommendation Memo Overview

At EMBA Pro, we write Fresh Choice case study recommendation memo as per the Harvard Business Review (HBR) Communication case memo framework. If you are looking for MBA, Executive MBA or Corporate / Professional level recommendation memo then feel free to connect with us. Our Fresh Choice recommendation memos are concisely written and exhibit and illustrate the clear strategic thought process of the protagonist in the case study.

What is Fresh Choice Case Study Recommendation Memo

The Fresh Choice case study recommendation memo is one page or at max two page document (not including the exhibits) that recommends the course of action and provide its rationale in brief. The popularity of the format is because of the limited time available to most leaders and managers in today’s corporations. According to survey by Harvard Business Review, recommendation memo is the most used document in fortune 500 firms and extensively preferred by CEOs of transnational organizations. The greatest advantage of recommendation memo is that it cuts the slab out of communication and makes the writer focus on the most critical aspects. Like all other forms of communication, writing case study recommendation memo requires practice and clear insight into what is required.

Fresh Choice Case Memo Structure

First paragraph ....

The first paragraph of the Fresh Choice recommendation memo includes recommended course of action for Fresh Choice. It will clearly state your intent or course of action you like the organization to pursue. It usually starts with – “This recommends .... ” Topic of the Fresh Choice – This section encapsulates the “what” of the core issue rather than how and when. Caveats for writing first paragraph yourself - Don’t focus on the how and when of events in the case, as they take away the precision of the intent or course of action. There should be clear purpose and objective to the first paragraph.

Background of Fresh Choice

The background paragraph of briefly states – the historical context, illustrate the moment that brought the protagonist into the present situation and why she needs to make a decision. • How the technology challenges will impact the operations of companyname? • How companyname inability to attract best talent is impacting its capacity to innovate. What it needs to do to improve the conditions. • How Fresh Choice's big budget and small budget financial performance differs and what is preferred way going forward. It is a good practice to state the constraints such as – technology, capacity, budget, and people etc in the background section as it will help in building the analysis part plus provide the reader to relate to the recommendations part in the first paragraph. The section needs to be both brief and factual. Only use data that is relevant to explain bigger picture. Detailed charts and tables can go into exhibits. Checklist for writing an excellent background section –

- Does the background section of recommendation memo explain why action is needed now?

- Are only the pertinent facts from the case study outlined?

- Is the background clear, concise, and easy to follow?

- After reading the background section can the reader come across the appropriate sense of urgency for why action is needed now?

Issues and Analysis

List 3-4 most pressing issues the protagonist in Fresh Choice case study is facing. How these issues can impact the Fresh Choice. Conduct a situational analysis using strategic tools such as – PESTEL analysis, Porter Five Forces analysis, SWOT analysis.

Recommendations

In this section you should present the details of – What to do, how to do it and when to do it. The recommendations should pass the criteria of – Suitability, Acceptability, and Feasibility. Are the recommendations suitable for the Fresh Choice given the scenario and issues discussed in the Fresh Choice. Are the recommendations acceptable given the culture of the Fresh Choice. Often consulting companies make this error that they strive to provide best in class solution even though implementing it may run counter to the culture of the organization. The recommendations should be consistent with the culture of Fresh Choice. Finally recommendations should meet the feasibility criteria based on the facts and details provided in the casename. You can conduct a VRIO analysis of Fresh Choice to assess whether the recommended course of action is feasible under the present – resources, skills, technological know how, and financial ability of the organization.

Basis for recommendations

Providing supporting argument and evidences on why each recommendation is unique and need to implemented to change the present situation. The supporting evidences can include – financial statements, growth trajectory, organization culture and leadership style in the organization. For greater transparency and integrity of Fresh Choice case study recommendation memo – always explicitly mention the assumptions. The assumptions are often your business judgment based on industry knowledge and facts provided in case study analysis.

Discussions

Mention the second best or third best options that were not selected in the final recommendations. This will provide a reader an ability to look beyond the recommended solution. Always discuss the risks and key assumptions. If you prefer you can make a full disclosure grid of Fresh Choice based on the description provided in the case study. Risk associated with the recommendations should also be clearly addressed based on thorough analysis and structured line of reasoning.

This step require a detail road map for the execution of the recommendations. It may involve what are the resources required, how much time it will take. What is the desired sequence of activities and key milestones in the course of implementation of the recommendations.

If you have used extensive analysis, statistical models and other strategic tools to come to the conclusions then add those in the exhibit section. This will help in explaining your work process and how you reached the conclusions you have reached and what assumptions underpin those conclusions. Make sure to clearly lay out – references, books details, and tables that are used for the purpose of analysis.

5C Marketing Analysis of Fresh Choice

4p marketing analysis of fresh choice, porter five forces analysis and solution of fresh choice, porter value chain analysis and solution of fresh choice, case memo & recommendation memo of fresh choice, blue ocean analysis and solution of fresh choice, marketing strategy and analysis fresh choice, vrio /vrin analysis & solution of fresh choice, pestel / step / pest analysis of fresh choice, case study solution of fresh choice, swot analysis and solution of fresh choice, references & further readings.

H. Irving Grousbeck, Kevin Taweel (2018) , "Fresh Choice Harvard Business Review Case Study. Published by HBR Publications.

Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications.

M. E. Porter , Competitive Strategy(New York: Free Press, 1980)

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Fresh choice change management analysis & solution, hbr change management solutions, finance & accounting case study | h. irving grousbeck, kevin taweel, case study description.

Martin Culver, Fresh Choice's president, and the company's board of directors faced a monumental decision that would significantly influence the future of this restaurant chain. In January 1992, after five years of consistently strong growth, Fresh Choice owned and operated 16 restaurants, located primarily in the greater San Francisco Bay Area of Northern California. Martin and the board believed expansion outside Northern California was required to sustain the company's growth. However, taking the company successfully into new markets called for significant additional financing to support such a growth and expansion strategy. Fresh Choice identified three viable financing options: private equity, a public offering, and selling the company to a corporate buyer interested in further expanding the concept.

Change Management, Growth strategy , Case Study Solution, Term Papers

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What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Fresh Choice case study?

According to John P. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry.

What are the John P. Kotter - 8 Steps of Change Management?

Eight Steps of Kotter's Change Management Execution are -

• 1. Establish a Sense of Urgency
• 2. Form a Powerful Guiding Coalition
• 3. Create a Vision
• 4. Communicate the Vision
• 5. Empower Others to Act on the Vision
• 6. Plan for and Create Short Term Wins
• 7. Consolidate Improvements and Produce More Change
• 8. Institutionalize New Approaches

Are Change Management efforts easy to implement? What are the challenges in implementing change management processes?

According to authorlist Change management efforts are absolutely essential for the surviving and thriving of the organization but they are also extremely difficult to implement. Some of the biggest obstacles in implementing change efforts are –

• Change management is often a lengthy, time consuming, and resource consuming process. Managements try to avoid them because they reflect negatively on the short term financial balance sheet of the organization.
• Change efforts are often made by new leaders because they are chosen by board to do so. These leaders often have less trust among the workforce compare to the people with whom they were already working with over the years.
• Change efforts create an environment of uncertainty in the organization that impacts not only the productivity in the organization but also the level of trust in the organization.
• Change efforts are often targeted at making fundamental aspects in the business – operations and culture. Change management disrupts are status quo thus face opposition from both within and outside the organization.
• Change management efforts are made when the organization is in dire need and have fewer resources. This creates silos protection mentality within the organization.

Fresh Choice SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

How you can apply Change Management Principles to Fresh Choice case study?

Leaders can implement Change Management efforts in the organization by following the “Eight Steps Method of Change Management” by John P. Kotter.

Step 1 - Establish a sense of urgency

What are areas that require urgent change management efforts in the “ Fresh Choice “ case study. Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities. The leader needs to convince the managers that the status quo is far more dangerous than the change efforts.

Step 2 - Form a powerful guiding coalition

As mentioned earlier in the paper, most change efforts are undertaken by new management which has far less trust in the bank compare to the people with whom the organization staff has worked for long period of time. New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts . This will for a powerful guiding coalition that not only understands the urgency of the situation but also has the trust of the employees in the organization. If the team able to explain at the grass roots level what went wrong, why organization need change, and what will be the outcomes of the change efforts then there will be a far more positive sentiment about change efforts among the rank and file.

Step 3 - Create a vision

The most critical role of the leader who is leading the change efforts is – creating and communicating a vision that can have a broader buy-in among employees throughout the organization. The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.

Step 4 - Communicating the vision

Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. Secondly the communication efforts need to answer a simple question for employees – “What it is in for the them”. If the vision doesn’t provide answer to this question then the change efforts are bound to fail because it won’t have buy-in from the required stakeholders of the organization.

Step 5 -Empower other to act on the vision

Once the vision is set and communicated, change management leadership should empower people at every level to take decisions regarding the change efforts. The empowerment should follow two key principles – it shouldn’t be too structured that it takes away improvisation capabilities of the managers who are working on the fronts. Secondly it shouldn’t be too loosely defined that people at the execution level can take it away from the desired vision and objectives.

Fresh Choice PESTEL / PEST / STEP & Porter Five Forces Analysis

Step 6 - Plan for and create short term wins

Initially the change efforts will bring more disruption then positive change because it is transforming the status quo. For example new training to increase productivity initially will lead to decrease in level of current productivity because workers are learning new skills and way of doing things. It can demotivate the employees regarding change efforts. To overcome such scenarios the change management leadership should focus on short term wins within the long term transformation. They should carefully craft short term goals, reward employees for achieving short term wins, and provide a comprehensive understanding of how these short term wins fit into the overall vision and objectives of the change management efforts.

Step 7 - Consolidate improvements and produce more change

Short term wins lead to renewed enthusiasm among the employees to implement change efforts. Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.

Step 8 - Institutionalize new approaches

Once the improvements are consolidated, leadership needs to take steps to institutionalize the processes and changes that are made. It needs to stress how the change efforts have delivered success in the desired manner. It should highlight the connection between corporate success and new behaviour. Finally organization management needs to create organizational structure, leadership, and performance plans consistent with the new approach.

Is change management a process or event?

What many leaders and managers at the Fresh Choice fails to recognize is that – Change Management is a deliberate and detail oriented process rather than an event where the management declares that the changes it needs to make in the organization to thrive. Change management not only impact the operational processes of the organization but also the cultural and integral values of the organization.

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Previous change management solution.

• Battling Over a New York Workout: the W Hotel Strategy Intercreditor Agreement Change Management Solution
• Sino Land: Hotel Spin-Off (B) Change Management Solution
• Auction for Burger King (A) Change Management Solution
• FUTUR-Working towards Social Inclusion, Spanish Version Change Management Solution
• Astor Park Hotel Change Management Solution

Next 5 Change Management Solution

• Restaurant Valuation: O'Charley's and AFC Change Management Solution
• Flagstar Companies, Inc. (Abridged) Change Management Solution
• Fitzpatrick Hotel Group (B1): Niall Carroll Change Management Solution
• Premier Foods Plc: Interest Rate Swaps Change Management Solution
• Battling Over a New York Workout: the W Hotel Strategy Change Management Solution

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Fresh Choice

Subjects Covered Entrepreneurial finance Expansion

by H. Irving Grousbeck, Kevin Taweel

Source: Stanford Graduate School of Business

17 pages. Publication Date: Apr 01, 1995. Prod. #: E8-PDF-ENG

Fresh Choice Harvard Case Study Solution and HBR and HBS Case Analysis

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• Browse Papers

Fresh Choice

Autor: aprlestrda   •  February 2, 2016  •  Case Study  •  618 Words (3 Pages)  •  6,283 Views

I. Time Context

        January 2016

II. Viewpoint

        Vice President of Operations of Fresh Choice Fishing Company

III. Vision – Mission – Values Statement

• To be recognized by consumers and suppliers as a leading fish processing company that satisfies consumers’ processed food requirements and ensure them that the company provides efficient production of nothing but quality products.
• Meet the requirements and needs of our customers and ensures that it will be identified and taken into consideration at all times and to strengthen the company’s culture.
• People: Gives importance to the employee who helps the company to be better and competitive.
• Quality: Strive for excellence through continuous improvement.
• Aquaculture: Prohibits the catching of unwanted and endangered species and to ensure that the marine ecosystem is not destroyed

IV. Statement of the Problem

        How will the Fresh Choice Fishing Company minimize the occupational hazards confronting fishermen and improve their compensation security?

V. Statement of Objectives

LONGRANGE OBJECTIVES

• To conserve and increase fish stock to achieve sustainable production.
• To minimize the occupational hazards confronting fishermen
• To be able to have continuous improvement in profitability and security.

SHORT RANGE OBJECTIVES

• To develop new methods on catching marine animals.
• To lessen the operational expenses in order to improve the compensation security.
• To monitor the performance of each employee.

VI. Alternative Courses of Action

ACA #1: Implement High Security and Safety to employees

ACA#2: Explore Non-Monetary Benefits

ACA#3: Implement Quota-based fishery management system

VII. Analysis of Alternative Courses of Action

ACA #1: Implement High Security and Safety to Employees

ADVANTAGES:

• Employees will be motivated to work despite of the climate change.
• Increase Productivity.
• Less Fatalities and injuries among the employees.

DISADVANTAGES:

• Additional expense to the company.

ACA #2: Explore Non-Monetary Benefits

• Helps the company to improve its relationship to the employees
• Promote creativity and teamwork among employees.
• Does not involved large amount of money.
• Lower expenses versus others.
• Benefits both employee and the company.
• The excitement of non-monetary benefits depends on the employee.
• Might not meet the expectation of the employees.
• Uncertainty about future value of some non-monetary benefits.

ACA #3: Implement Quota-based in fishery management system

• Opportunity to increase equity.
• Managers limit how much individual fisher may catch.
• Less Incentive to take risks such as fishing without adequate rest or fishing in bad weather.
• Result in the use of newer, safer vessels and gear.
• More professional and better-trained crew.
• Results may not always meet expectation
• Limited total catches of fish may result to less opportunity for each fisher to earn income
• If the number of fishers competing for resources is not limited, then fishers’ average incomes may decline, causing them to take greater risks.

VIII. Decision Statement

I have decided to choose ACA #3 because I have determined that by implementing or adding quota-based in the existing fishery management system of the company can help to solve the major problems that they are facing such as the occupational hazards confronting the fishermen or other employees and the compensation security. As stated above, with regards to its advantages, Quota-based may result to the use or implementation of newer and safer vessels and gear. With this, it already touched the concern of the company when it comes to the safety of the fishermen.

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Fresh Choice Case Study Solution

Posted by John Berg on Feb-16-2018

Introduction

Fresh Choice Case Study is included in the Harvard Business Review Case Study. Therefore, it is necessary to touch HBR fundamentals before starting the Fresh Choice case analysis. HBR will help you assess which piece of information is relevant. Harvard Business review will also help you solve your case. Thus, HBR fundamentals assist in easily comprehending the case study description and brainstorming the Fresh Choice case analysis. Also, a major benefit of HBR is that it widens your approach. HBR also brings new ideas into the picture which would help you in your Fresh Choice case analysis.

To write an effective Harvard Business Case Solution, a deep Fresh Choice case analysis is essential. A proper analysis requires deep investigative reading. You should have a strong grasp of the concepts discussed and be able to identify the central problem in the given HBR case study. It is very important to read the HBR case study thoroughly as at times identifying the key problem becomes challenging. Thus by underlining every single detail which you think relevant, you will be quickly able to solve the HBR case study as is addressed in Harvard Business Case Solution.

Problem Identification

The first step in solving the HBR Case Study is to identify the problem. A problem can be regarded as a difference between the actual situation and the desired situation. This means that to identify a problem, you must know where it is intended to be. To do a Fresh Choice case study analysis and a financial analysis, you need to have a clear understanding of where the problem currently is about the perceived problem.

For effective and efficient problem identification,

• A multi-source and multi-method approach should be adopted.
• The problem identified should be thoroughly reviewed and evaluated before continuing with the case study solution.
• The problem should be backed by sufficient evidence to make sure a wrong problem isn't being worked upon.

Problem identification, if done well, will form a strong foundation for your Fresh Choice Case Study. Effective problem identification is clear, objective, and specific. An ambiguous problem will result in vague solutions being discovered. It is also well-informed and timely. It should be noted that the right amount of time should be spent on this part. Spending too much time will leave lesser time for the rest of the process.

Fresh Choice Case Analysis

Once you have completed the first step which was problem identification, you move on to developing a case study answers. This is the second step which will include evaluation and analysis of the given company. For this step, tools like SWOT analysis, Porter's five forces analysis for Fresh Choice, etc. can be used. Porter’s five forces analysis for Fresh Choice analyses a company’s substitutes, buyer and supplier power, rivalry, etc.

To do an effective HBR case study analysis, you need to explore the following areas:

1. Company history:

The Fresh Choice case study consists of the history of the company given at the start. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. You will keep these in mind as any Harvard Business Case Solutions you provide will need to be aligned with these.

2. Company growth trends:

This will help you obtain an understanding of the company's current stage in the business cycle and will give you an idea of what the scope of the solution should be.

3. Company culture:

Work culture in a company tells a lot about the workforce itself. You can understand this by going through the instances involving employees that the HBR case study provides. This will be helpful in understanding if the proposed case study solution will be accepted by the workforce and whether it will consist of the prevailing culture in the company.

Fresh Choice Financial Analysis

The third step of solving the Fresh Choice Case Study is Fresh Choice Financial Analysis. You can go about it in a similar way as is done for a finance and accounting case study. For solving any Fresh Choice case, Financial Analysis is of extreme importance. You should place extra focus on conducting Fresh Choice financial analysis as it is an integral part of the Fresh Choice Case Study Solution. It will help you evaluate the position of Fresh Choice regarding stability, profitability and liquidity accurately. On the basis of this, you will be able to recommend an appropriate plan of action. To conduct a Fresh Choice financial analysis in excel,

• Past year financial statements need to be extracted.
• Liquidity and profitability ratios to be calculated from the current financial statements.
• Ratios are compared with the past year Fresh Choice calculations
• Company’s financial position is evaluated.

Another way how you can do the Fresh Choice financial analysis is through financial modelling. Financial Analysis through financial modelling is done by:

• Using the current financial statement to produce forecasted financial statements.
• A set of assumptions are made to grow revenue and expenses.
• Value of the company is derived.

Financial Analysis is critical in many aspects:

• Decision Making and Strategy Devising to achieve targeted goals- to determine the future course of action.
• Getting credit from suppliers depending on the leverage position- creditors will be confident to supply on credit if less company debt.
• Influence on Investment Decisions- buying and selling of stock by investors.

Thus, it is a snapshot of the company and helps analysts assess whether the company's performance has improved or deteriorated. It also gives an insight about its expected performance in future- whether it will be going concern or not. Fresh Choice Financial analysis can, therefore, give you a broader image of the company.

Fresh Choice NPV

Fresh Choice's calculations of ratios only are not sufficient to gauge the company performance for investment decisions. Instead, investment appraisal methods should also be considered. Fresh Choice NPV calculation is a very important one as NPV helps determine whether the investment will lead to a positive value or a negative value. It is the best tool for decision making.

There are many benefits of using NPV:

• It takes into account the future value of money, thereby giving reliable results.
• It considers the cost of capital in its calculations.
• It gives the return in dollar terms simplifying decision making.

The formula that you will use to calculate Fresh Choice NPV will be as follows:

Present Value of Future Cash Flows minus Initial Investment

Present Value of Future cash flows will be calculated as follows:

PV of CF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

where CF = cash flows r = cost of capital n = total number of years.

Cash flows can be uniform or multiple. You can discount them by Fresh Choice WACC as the discount rate to arrive at the present value figure. You can then use the resulting figure to make your investment decision. The decision criteria would be as follows:

• If Present Value of Cash Flows is greater than Initial Investment, you can accept the project.
• If Present Value of Cash Flows is less than Initial Investment, you can reject the project.

Thus, calculation of Fresh Choice NPV will give you an insight into the value generated if you invest in Fresh Choice. It is a very reliable tool to assess the feasibility of an investment as it helps determine whether the cash flows generated will help yield a positive return or not.

However, it would be better if you take various aspects under consideration. Thus, apart from Fresh Choice’s NPV, you should also consider other capital budgeting techniques like Fresh Choice’s IRR to evaluate and fine-tune your investment decisions.

Fresh Choice DCF

Once you are done with calculating the Fresh Choice NPV for your finance and accounting case study, you can proceed to the next step, which involves calculating the Fresh Choice DCF. Discounted cash flow (DCF) is a Fresh Choice valuation method used to estimate the value of an investment based on its future cash flows. For a better presentation of your finance case solution, it is recommended to use Fresh Choice excel for the DCF analysis.

To calculate the Fresh Choice DCF analysis, the following steps are required:

• Calculate the expected future cash inflows and outflows.
• Set-off inflows and outflows to obtain the net cash flows.
• Find the present value of expected future net cash flows using a discount rate, which is usually the weighted-average cost of capital (WACC).
• If the value calculated through Fresh Choice DCF is higher than the current cost of the investment, the opportunity should be considered
• If the current cost of the investment is higher than the value calculated through DCF, the opportunity should be rejected

Fresh Choice DCF can also be calculated using the following formula:

DCF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

In the formula:

• CF= Cash flows
• R= discount rate (WACC)

Fresh Choice WACC

When making different Fresh Choice's calculations, Fresh Choice WACC calculation is of great significance. WACC calculation is done by the capital composition of the company. The formula will be as follows:

Weighted Average Cost of Capital = % of Debt * Cost of Debt * (1- tax rate) + % of equity * Cost of Equity

You can compute the debt and equity percentage from the balance sheet figures. For the cost of equity, you can use the CAPM model. Cost of debt is usually given. However, if it isn't mentioned, you can calculate it through market weighted average debt. Fresh Choice’s WACC will indicate the rate the company should earn to pay its capital suppliers. Fresh Choice WACC can be analysed in two ways:

• From the company's perspective, it can be analysed as the cost to be paid to the capital providers also known as Cost of Capital
• From an investor' perspective, if the expected return on the investment exceeds Fresh Choice WACC, the investor will go ahead with the investment as a positive value would be generated.

Fresh Choice IRR

After calculating the Fresh Choice WACC, it is necessary to calculate the Fresh Choice IRR as well, as WACC alone does not say much about the company’s overall situation. Fresh Choice IRR will add meaning to the finance solution that you are working on. The internal rate of return is a tool used in investment appraisal to calculate the profitability of prospective investments. IRR calculations are dependent on the same formula as Fresh Choice NPV.

There are two ways to calculate the Fresh Choice IRR.

• By using a Fresh Choice Excel Spreadsheet: There are in-built formulae for calculating IRR.

IRR= R + [NPVa / (NPVa - NPVb) x (Rb - Ra)]

In this formula:

• Ra= lower discount rate chosen
• Rb= higher discount rate chosen
• NPVa= NPV at Ra
• NPVb= NPV at Rb

Fresh Choice IRR impacts your finance case solution in the following ways:

• If IRR>WACC, accept the alternative
• If IRR<WACC, reject the alternative

Fresh Choice Excel Spreadsheet

All your Fresh Choice calculations should be done in a Fresh Choice xls Spreadsheet. A Fresh Choice excel spreadsheet is the best way to present your finance case solution. The Fresh Choice Calculations should be presented in Fresh Choice excel in such a way that the analysis and results can be distinguished to the viewers. The point of Fresh Choice excel is to present large amounts of data in clear and consumable ways. Presenting your data is also going to make sure that you don't have misinterpretations of the data.

To make your Fresh Choice calculations sheet more meaningful, you should:

• Think about the order of the Fresh Choice xls worksheets in your finance case solution
• Use more Fresh Choice xls worksheets and tables as will divide the data that you are looking at in sections.
• Choose clarity overlooks
• Keep your timeline consistent
• Organise the information flow
• Clarify your sources

The following tips and bits should be kept in mind while preparing your finance case solution in a Fresh Choice xls spreadsheet:

• Avoid using fixed numbers in formulae
• Avoid hiding data
• Useless and meaningful colours, such as highlighting negative numbers in red
• Label column and rows
• Correct your alignment
• Keep formulae readable
• Strategically freeze header column and row

Fresh Choice Ratio analysis

After you have your Fresh Choice calculations in a Fresh Choice xls spreadsheet, you can move on to the next step which is ratio analysis. Ratio analysis is an analysis of information in the form of figures contained in the financial statements of a company. It will help you evaluate various aspects of a company's operating and financial performance which can be done in Fresh Choice Excel.

To conduct a ratio analysis that covers all financial aspects, divide the analysis as follows:

• Liquidity Ratios: Liquidity ratios gauge a company's ability to pay off its short-term debt. These include the current ratio, quick ratio, and working capital ratio.
• Solvency ratios: Solvency ratios match a company's debt levels with its assets, equity, and earnings. These include the debt-equity ratio, debt-assets ratio, and interest coverage ratio.
• Profitability Ratios: These show how effectively a company can generate profits through its operations. Profit margin, return on assets, return on equity, return on capital employed, and gross margin ratio is examples of profitability ratios.
• Efficiency ratios: Efficiency ratios analyse how efficiently a company uses its assets and liabilities to boost sales and increase profits.
• Coverage Ratios: These ratios measure a company's ability to make the interest payments and other obligations associated with its debts. Examples include times interest earned ratio and debt-service coverage ratio.
• Market Prospect Ratios: These include dividend yield, P/E ratio, earnings per share, and dividend payout ratio.

Fresh Choice Valuation

Fresh Choice Valuation is a very fundamental requirement if you want to work out your Harvard Business Case Solution. Fresh Choice Valuation includes a critical analysis of the company's capital structure – the composition of debt and equity in it, and the fair value of its assets. Common approaches to Fresh Choice valuation include

• DDM is an appropriate method if dividends are being paid to shareholders and the dividends paid are in line with the earnings of the company.
• FCFF is used when the company has a combination of debt and equity financing.
• FCFE, on the other hand, shows the cash flow available to equity holders only.

These three methods explained above are very commonly used to calculate the value of the firm. Investment decisions are undertaken by the value derived.

Fresh Choice calculations for projected cash flows and growth rates are taken under consideration to come up with the value of firm and value of equity. These figures are used to determine the net worth of the business. Net worth is a very important concept when solving any finance and accounting case study as it gives a deep insight into the company's potential to perform in future.

Alternative Solutions

After doing your case study analysis, you move to the next step, which is identifying alternative solutions. These will be other possibilities of Harvard Business case solutions that you can choose from. For this, you must look at the Fresh Choice case analysis in different ways and find a new perspective that you haven't thought of before.

Once you have listed or mapped alternatives, be open to their possibilities. Work on those that:

• need additional information
• are new solutions
• can be combined or eliminated

After listing possible options, evaluate them without prejudice, and check if enough resources are available for implementation and if the company workforce would accept it.

For ease of deciding the best Fresh Choice case solution, you can rate them on numerous aspects, such as:

• Feasibility
• Suitability
• Flexibility

Implementation

Once you have read the Fresh Choice HBR case study and have started working your way towards Fresh Choice Case Solution, you need to be clear about different financial concepts. Your Mondavi case answers should reflect your understanding of the Fresh Choice Case Study.

You should be clear about the advantages, disadvantages and method of each financial analysis technique. Knowing formulas is also very essential or else you will mess up with your analysis. Therefore, you need to be mindful of the financial analysis method you are implementing to write your Fresh Choice case study solution. It should closely align with the business structure and the financials as mentioned in the Fresh Choice case memo.

You can also refer to Fresh Choice Harvard case to have a better understanding and a clearer picture so that you implement the best strategy. There are a number of benefits if you keep a wide range of financial analysis tools at your fingertips.

• Your Fresh Choice HBR Case Solution would be quite accurate
• You will have an option to choose from different methods, thus helping you choose the best strategy.

Recommendation and Action Plan

Once you have successfully worked out your financial analysis using the most appropriate method and come up with Fresh Choice HBR Case Solution, you need to give the final finishing by adding a recommendation and an action plan to be followed. The recommendation can be based on the current financial analysis. When making a recommendation,

• You need to make sure that it is not generic and it will help in increasing company value
• It is in line with the case study analysis you have conducted
• The Fresh Choice calculations you have done support what you are recommending
• It should be clear, concise and free of complexities

Also, adding an action plan for your recommendation further strengthens your Fresh Choice HBR case study argument. Thus, your action plan should be consistent with the recommendation you are giving to support your Fresh Choice financial analysis. It is essential to have all these three things correlated to have a better coherence in your argument presented in your case study analysis and solution which will be a part of Fresh Choice Case Answer.

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Fresh Choice Case PESTEL Analysis

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Fresh Choice Case Study Solution

The analysis utilized to measure the position of company in the market is done by utilizing PESTLE analysis, given in Exhibition A. Fresh Choice works under the rules and policies directed by government and food authority. The company is more focused on its services and products to make certain about the product quality and security. This analysis will help in understanding environment of external market in the worldwide food and drink markets. (Parera, 2017).

The political impact on the business is greatly influenced by the government laws and guidelines. In efforts to produce excellent food, Fresh Choice is altering the requirements of food and beverage manufacturing.

Initiation of the business where the capital income of each specific matters for the increased net sale as this varies country-to-country. The economy of the Fresh Choice Business in U.S. is growing year by year with variable products launch especially concentrating on the dietary food for babies.

The social environment keeps altering with respect to time like the attitude of the customer in addition to their lifestyles. Any services or product of any company can not succeed until the business is not concerned about the living system of the customer. Fresh Choice is taking procedures to meet its goals as the world remains in search of healthy and tasty food.

Technological.

In the development of business, tactical steps are rather mandatory. Fresh Choice is among the leading popular multinational firm and by time it buys different departments to take its products to brand-new level. Fresh Choice is investing more on its R&D to make its items much healthier and healthy supplying customers with health advantages.

There is no such impact of legal elements of Fresh Choice as it is more worried over its laws and guidelines.

Environmental.

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Fresh choice case study solution checklist.

• Fresh Choice Case Study Analysis
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• Pestel Analysis Of Fresh Choice Case Study Help
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Fresh Choice Case Study Solution

Executive Summary Of Fresh Choice Case Study Solution

Porters Five Forces Analysis Of Fresh Choice Case Study Help

Pestel Analysis Of Fresh Choice Case Study Solution

Financial Analysis Of Fresh Choice Case Study Analysis

Generic Strategy Of Fresh Choice Case Study Help

Vrine Analysis Of Fresh Choice Case Study Help

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Case Study Solutions

Fresh Choice

Subjects Covered Entrepreneurial finance Expansion

by H. Irving Grousbeck, Kevin Taweel

Source: Stanford Graduate School of Business

17 pages. Publication Date: Apr 01, 1995. Prod. #: E8-PDF-ENG

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