free med spa business plan

Medical Spa Business Plan

Written by Dave Lavinsky

You’ve come to the right place to create your medical spa business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their medical spas.

Below is a template to help you create each section of your Medical Spa business plan.

Executive Summary

Business overview.

Healthier You Medical Spa is a startup medical spa located in Miami, Florida. The company is founded by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie is confident that her reputation and skills combined with her ability to effectively manage client relationships will help her to quickly secure a loyal client base for her new business. Annie plans on recruiting a team of highly qualified professionals to help manage the day to day complexities of running a medical spa business including marketing and sales, accounting and bookkeeping, and client relationship management.

Healthier You Medical Spa will provide a comprehensive array of medical spa services in a clean, luxurious, and relaxing environment. The Healthier You  Medical Spa will be the ultimate choice in Miami for medical spa services while providing the best customer service in the area. 

Product Offering

The following are the services that Healthier You Medical Spa will provide:

• Lip fillers
• Microdermabrasion
• Microneedling
• Chemical Peels
• Body Sculpting
• Laser Hair Removal
• Hyaluronic Acid
• Non-surgical Fat Reduction
• Non-surgical Skin Tightening
• Photo rejuvenation

Customer Focus

Healthier You Medical Spa will target women and men in Miami who are looking for non-invasive treatments to promote anti-aging and healthy skin. No matter the customer, Healthier You Medical Spa will deliver the best communication, service, and results. 

Management Team

Healthier You Medical Spa will be owned and operated by Annie Smith. Annie is a graduate of Florida University with a Bachelor’s degree in business management and is licensed by the Board of Cosmetology. She has over ten years of experience working as a medical esthetician at a local medical spa company. Annie will be Owner and Manager of the medical spa. 

Annie has recruited an experienced administrative professional, Lucy Johnson, to be the office manager and help oversee the medical spa’s business operations. Lucy has been an administrative assistant for over ten years at a local medical spa. Annie relies strongly on Lucy’s diligence, attention to detail, and focus when organizing her schedule, customers, and files. Lucy has worked in the medical spa industry for so long, she understands all aspects required in running a successful medical spa business.

Annie and Lucy have recruited an experienced marketing manager, John Thomas, to become a member of the Healthier You Medical Spa management team. John is a graduate of the University of South Carolina with a Master’s degree in Marketing. Annie and Lucy rely on John’s expertise to execute the company’s marketing plan and advertising strategies.  

Success Factors

Healthier You Medical Spa will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of certified medical estheticians who will be able to assess each client’s needs and recommend the treatments that will work best for them.
• Comprehensive menu of services to cater to a wide range of clients of all ages from those looking for regular maintenance to those seeking a dramatic transformation. 
• Healthier You offers premium treatments at competitive prices so clients feel they receive great value when purchasing the spa’s services. 

Financial Highlights

Healthier You Medical Spa is seeking $250,000 in debt financing to launch its medical spa business. The funding will be dedicated towards securing the medical spa location and purchasing medical spa equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Medical spa build-out: $50,000
• Equipment, supplies, and materials: $20,000
• Three months of overhead expenses (payroll, rent, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Healthier You Medical Spa.

Company Overview

Who is healthier you medical spa .

Healthier You Medical Spa is a newly established medical spa company based in Miami, Florida. Healthier You will be the most luxurious, clean, and relaxing choice for clients in the area. The company will provide a comprehensive menu of medical spa services performed by experienced certified medical estheticians who are experts in specific techniques and treatments. 

Healthier You will be able to provide non-invasive beauty treatments to improve and maintain healthy skin and promote anti-aging. The team of professionals are highly qualified and experienced in various techniques such as body sculpting, chemical peels, and microneedling. Healthier You’s professionals are excellent communicators in addition to being highly qualified medical estheticians, creating a welcoming environment for all clients. 

Healthier You Medical Spa History

Healthier You Medical Spa is owned and operated by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie has begun recruiting a team of highly qualified professionals to help manage the day to day complexities of running a medical spa – sales and marketing, customer service, administrative, janitorial, and accounting. 

Since incorporation, Healthier You Medical Spa has achieved the following milestones:

• Registered Healthier You Medical Spa, LLC to transact business in the state of Florida. 
• Has a contract in place to lease the commercial property. 
• Reached out to numerous contacts to include former clients, fellow medical estheticians, and friends and family members to spread the word about her new business. 
• Began recruiting a staff of medical estheticians, receptionists, sales and marketing associates, and office personnel to work at Healthier You.

Healthier You Medical Spa Services

The following will be the services Healthier You Medical Spa will offer:

• Photorejuvenation

Industry Analysis

The global market for medical spas is valued at $14B and is expected to grow by 14% by 2030. The medical spa industry developed from combining a traditional spa with a medical clinic where providers are able to perform specialized medical treatments in addition to general spa service offerings. 

In the United States, the medical spa industry is one of the fastest growing markets. The industry is currently valued at an estimated $13B and is forecast to increase to $47B by the year 2030. Market drivers include increasing consumer demand for anti-aging and self-care services and the growing wellness sector. 

The American Med Spa Association (AMSA) reports a high demand for minimally invasive treatments. Popular treatments in this category include chemical peels, body sculpting, and non-surgical skin tightening. The body sculpting and non-invasive fat reduction segments are expected to experience the fastest growth over the next several years as these procedures are gaining popularity around the country. 

Customer Analysis

Demographic profile of target market.

Healthier You Medical Spa will target women and men in Miami looking for non-invasive treatments to improve the health and appearance of their skin. No matter the customer, Healthier You Medical Spa will deliver the best communication, service, and quality results. 

The precise demographics for Miami, Florida are:

Customer Segmentation

Healthier You will primarily target the following customer profiles:

• Millennials
• Older Gen Z (over the age of 18)
• Individuals looking for non-invasive anti-aging treatments

Competitive Analysis

Direct and indirect competitors.

Healthier You Medical Spa will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mia Med Spa

Established in 2007, Mia Med Spa is now one of the largest medical spa franchises in Florida. The company is able to provide a wide variety of medical spa treatments for its clients. The medical spa offers a variety of injectables, skin care, and rejuvenation treatments for all skin types. Mia Med Spa’s founder is a dedicated skincare expert and a well-known medical esthetician in the community. Mia Med Spa also carries its own line of skincare products that can be purchased at one of its 10 locations throughout the state. 

While this is a well-known company with an established presence in the market, Mia Med Spa does not offer personalized customer service or a relaxing spa experience. The Mia Med Spa locations are in large, intimidating facilities in order to serve many clients at the same time.  

Beautify Wellness MedSpa

Beautify Wellness MedSpa, founded in 2015, is a small medical spa with a single location catering to local residents in Miami, Florida and surrounding areas. Beautify Wellness MedSpa provides non-invasive treatments and is most well-known for its fat reduction and body contouring services. The owners of Beautify Wellness MedSpa only hire estheticians that are highly trained in the latest techniques and treatments. This company primarily targets individuals looking to use body contouring and fat reduction treatments in addition to their existing weight management regimen. 

Beautify Wellness MedSpa specializes in fat reduction and body contouring only, and thus does not offer the wide selection of services and treatments that Healthier You will offer. 

Look Young Feel Young Medical Spa

Look Young Feel Young Medical Spa is a Miami, Florida-based medical spa founded in 2019. The spa provides exclusive treatments for men and women in Miami and the surrounding areas. The company is able to provide a wide variety of injectable procedures, body sculpting, and non-invasive rejuvenation services using the latest techniques and products. Look Young Feel Young Medical Spa’s owners have developed an impressive following on social media and are well-known in the medical spa community. This presence has garnered the company a large and growing customer base. 

While Look Young Feel Young Medical Spa has quickly established a loyal following and customer base, the company caters mostly to clientele that are interested in anti-aging treatments, but do not target the larger market of customers with other skincare concerns. 

Competitive Advantage

Healthier You Medical Spa will be able to offer the following advantages over their competition:

• Skilled team of medical spa estheticians who are not only trained in the latest techniques and treatments, but are also highly effective in providing the best customer service. 
• Healthier You Medical Spa targets a wide range of customers from multiple age groups and with numerous skincare and medical spa service needs. 
• The company offers competitive pricing and discounts for regular customers. 

Marketing Plan

Brand & value proposition.

Healthier You Medical Spa will offer the unique value proposition to its clientele:

• Healthier You Medical Spa provides premium medical spa services for competitive prices.  
• The company’s medical spa will be a luxurious, relaxing, and clean environment. 

Promotions Strategy 

The promotions strategy for Healthier You Medical Spa is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Healthier You maintains an active social media presence with regular updates and fun content to get customers excited about the services the medical spa has to offer. 

Professional Associations and Networking

Healthier You Medical Spa will become a member of professional associations such as the Medical Spa Association, American Medical Esthetician’s Society, and the Florida Body Contouring Association. The leadership team will focus their networking efforts on expanding the company’s client network. 

Print Advertising

Healthier You Medical Spa will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local businesses with employees who are in the target market. 

Website/SEO Marketing

Healthier You Medical Spa will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Healthier You is able to provide. The website will also list information on the company’s events and promotions. 

The marketing director will also manage Healthier You’s website presence with SEO marketing tactics so that when someone types in a search engine “Miami medical spa” or “medical spa near me”, Healthier You Medical Spa will be listed at the top of the search results.

The pricing of Healthier You Medical Spa will be competitive so customers feel they receive value when purchasing the company’s services. 

Operations Plan

The following will be the operations plan for Healthier You Medical Spa.

Operation Functions:

• Annie Smith will be the Owner and Manager. She will oversee the medical spa estheticians and client relationships. Annie has spent the past year recruiting the following staff:
• Lucy Johnson – Office Manager who will manage the day-to-day operations of the medical spa including overseeing the front desk staff, janitorial staff, and general administrative tasks. 
• Stan Williams – Staff Accountant/Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• John Thomas – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and sales campaigns. 

Milestones:

Healthier You Medical Spa will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on the space.

11/15/2022 – Finalize personnel and staff employment contracts for the Healthier You Medical Spa management team.

12/1/2022 – Begin build-out and renovation of the spa. 

12/15/2022 – Begin networking at industry events and implement the marketing plan. 

1/15/2023 – Finalize contracts for medical estheticians. 

1/20/2023 – Healthier You Medical Spa officially opens for business.

Healthier You Medical Spa will be owned and operated by Annie Smith, an experienced medical esthetician who has gained a reputation and loyal client-base during the past ten years while working at Beautify Wellness MedSpa. Now that Annie has garnered a positive reputation for providing exceptional medical spa services, she is ready to start her own company, Healthier Your Medical Spa. Annie is confident that her reputation and skills combined with her ability to effectively manage client relationships will help her to quickly secure a loyal client base for her new business. 

Financial Plan

Key revenue & costs.

The revenue drivers for Healthier You Medical Spa are the fees charged to customers in exchange for the company’s services. Additional revenue will be generated through sales of beauty and skincare products customers can purchase at the medical spa. 

The cost drivers will be the overhead costs required in order to staff a medical spa. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Healthier You Medical Spa is seeking $250,000 in debt financing to launch its medical spa business. The funding will be dedicated towards build-out of the medical spa and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of services provided per month: 500 
• Average fees per month: $5,000
• Overhead costs per year: $200,000

Financial Projections

Income statement, balance sheet, cash flow statement, medical spa business plan faqs, what is a medical spa company business plan.

A medical spa company business plan is a plan to start and/or grow your medical spa company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your medical spa company business plan using our Medical Spa Company Business Plan Template here .

Where Can I Get a Medical Spa Business Plan PDF?

You can download a medical spa business plan PDF template here .  This is a business plan template in PDF format.

What are the Main Types of Medical Spa Companies?

There are a number of different kinds of medical spa companies , some examples include: spa with medical services, medical spa, and plastic surgeon with medical spa.

How Do You Get Funding for Your Medical Spa Company Business Plan?

Medical spa companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a medical spa, as well as a botox business plan or a body sculpting business plan.

What are the Steps To Start a Medical Spa Business?

Starting a medical spa business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Medical Spa Business Plan - The first step in starting a business is to create a detailed medical spa business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your medical spa business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your medical spa business is in compliance with local laws.

3. Register Your Medical Spa Business - Once you have chosen a legal structure, the next step is to register your medical spa business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your medical spa business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Medical Spa Equipment & Supplies - In order to start your medical spa business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your medical spa business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful medical spa business:

• How to Start a Medical Spa Business

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Ultimate Medical Spa Business Plan Blueprint +Template PDF

The average American woman spends $1,000 annually on beauty treatments. This includes everything from facials and massages to injectables and laser hair removal. The medical spa industry is well-positioned to capitalize on this growing demand for beauty and wellness services.

If you plan to start your own med spa business , you need a business plan.

A comprehensive business plan is a critical foundation for any successful medical spa. It serves as a roadmap for establishing, operating, and growing your business. With the growing demand for aesthetic treatments and anti-aging services. A thoughtful business plan can position your medical spa for long-term profitability and success.

This guide will provide an in-depth overview of crafting a strategic business plan tailored specifically for a medical spa. We will cover key sections, including the executive summary, market analysis, operations plan, financial projections, etc. You will gain valuable insights into and analyze your:

• target market,
• estimating costs and revenues,
• choosing a location,
• developing service offerings,
• hiring staff,
• projecting growth, 
• and mitigating risks.

With a solid business plan in place, you can confidently seek funding from banks and investors. It will also help you make informed decisions on marketing, inventory, equipment purchases, and other investments. Referring back to your business plan on a regular basis will keep you focused on your core mission and long-term objectives.

In the highly competitive medical spa industry , proper planning is essential. This guide will prepare you to create a comprehensive, customized business plan that aligns with your unique vision . With the right roadmap, you can establish a successful medical spa that delivers excellent patient care while driving profitability and sustainable growth.

Let’s go deep into this massive guide on how to create a business plan for a medical spa.

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Keep in Mind

Here are 10 of the most important things to keep in mind when writing a business plan for your medical spa:

• Start with a clear vision for your business. What do you want your medical spa to achieve? What are your goals for the business?
• Do your research. Understand the market you are entering and the competition you will face.
• Develop a strong marketing plan. How will you reach your target audience and generate leads?
• Create a compelling value proposition. What makes your medical spa unique, and why should customers choose you ?
• Set realistic financial projections. How much money will you need to start and operate your business?
• Identify your target audience. Who are your ideal customers?
• Define your competitive advantage. What sets your medical spa apart from the competition?
• Develop a strong management team. Who will be responsible for running your business?
• Create a strong marketing plan. How will you reach your target audience and generate leads?
• Be prepared to make adjustments. The business plan is a living document that should be updated as your business grows and changes.

Keeping these key factors in mind will help you develop an effective, comprehensive plan tailored to your medical spa. Let the business planning process guide your strategic thinking and decision-making as you work to establish a successful enterprise.

Business Plan Template for Medical Spa

Bringing your medical spa vision to life starts with a comprehensive, well-crafted business plan. To assist with the planning process, we have created an in-depth medical spa business plan template available for download below.

This detailed template contains 16 key sections that cover all aspects of strategically mapping out the launch and operation of your medical spa. The template prompts you to flesh out details on your services, target market, competitive analysis, marketing plan, financial projections, and more. We have also included explanatory tips and examples throughout the plan to help guide your responses.

At over 8,500 words , this template aims to ensure you consider all critical factors in building a successful, sustainable medical spa business. Having an expertly crafted plan is essential for securing financing, recruiting talent, establishing operations, and executing your vision with precision. Use this template as a valuable resource to bring structure to your planning process.

Simply click below to download the full medical spa business plan template now in an editable PDF document. With this comprehensive template, you have a strategic roadmap for bringing your medical spa dreams to fruition!

Download Your Business Plan Blueprint Guide Now

Introduction to Business Plans

A business plan is an essential document for any company, outlining its objectives , strategies, financial forecasts, and more. For medical spas, having a comprehensive, thoughtful business plan is critical when starting out.

What is a Business Plan?

A business plan is a written document that outlines a company’s goals and how it plans to achieve them. It serves as a roadmap for the business, helping the owners chart a course for growth and success.

Importance of a Business Plan

There are several key reasons why a well-developed business plan is so important:

• Defines your business goals and how you will accomplish them
• Allows you to identify target customers and how to effectively market to them
• Helps you determine staffing, operations, and infrastructure needs
• Guides financial decisions and profitability projections
• Helps secure funding and investment from banks and investors
• Serves as an operating guide as you launch and grow your business

Benefits of Business Planning

Crafting a strong business plan has many benefits for medical spa owners:

• Gives you a clear strategic vision and focus
• Forces you to deeply analyze the competitive landscape
• Identifies risks and challenges so you can mitigate them
• Helps manage costs, cash flow, and financial performance
• Allows you to spot potential growth opportunities
• Keeps the team aligned on objectives and tactics
• Provides benchmarks to measure progress as you execute the plan

In summary, investing time in thoughtful business planning establishes a strong foundation for developing and growing a successful medical spa. With a comprehensive plan, you can launch your new venture with confidence.

Med Spa Pro Shares Business Planning

If you want additional perspective on crafting an effective medical spa business plan, be sure to check out this insightful video from seasoned med spa owner Kelly Smith.

In the video “What I Wish I Would’ve Known Before Opening My Med Spa | Medical Spa Business Plan”, Kelly shares crucial tips based on her own experience creating a business plan and opening a successful med spa.

She discusses key things she wishes she had known upfront in the planning process, from budgeting adequately for unexpected costs to doing thorough competitive research. Kelly also stresses the importance of creating realistic financial projections and not rushing into launching without a solid plan in place.

Kelly’s real-world advice can help any aspiring med spa owner avoid common pitfalls and build a strong foundation for their new business. Make sure to watch her video for valuable lessons as you craft your own comprehensive med spa business plan.

Step-by-Step: How to Write a Business Plan for a Medical Spa

Now that you understand the critical importance of a well-crafted business plan, let’s dive into the step-by-step process for writing one tailored specifically for a medical spa.

Developing a comprehensive plan that maps out all aspects of your new venture will take time, research, thought, and expert input. But the investment will pay dividends as you launch and grow your business.

Below, you can find the key sections to include in your medical spa business plan, and learn how to write them.

Section 1. Executive Summary

The Executive Summary is a crucial section that summarizes the key points of your entire plan. It should provide readers with an overview of your business and get them excited to learn more.

a. Business Overview

• Briefly describe your medical spa concept and services.
• Explain the purpose and vision for your medical spa.
• Share when and why you are creating this business plan.
• Specify the type of medical spa, such as medi-spa, cosmetic surgery center, etc.

b. Concept and Objectives

• Outline the main objectives you hope to accomplish with your medical spa.
• Share your motivation and passion for starting this business.
• Explain how your spa will be positioned in the marketplace .

c. Key Highlights

• Present 3-5 major financial projections, such as projected revenue, startup costs , and breakeven point.
• Share competitive advantages your medical spa will leverage in the market.
• List key milestone goals for the first 1-3 years in business.
• Briefly explain how you will obtain funding to launch the business.

The Executive Summary should get readers excited about your vision and business goals for your new medical spa venture. Keep it concise at 1-2 pages maximum.

Section 2. Company Overview

The Company Overview provides background on key details about your medical spa business.

a. Company Name & Location

• Share the official name you have chosen for your medical spa.
• Indicate the city, state, and any other details about your location.

b. Legal Structure

• Explain the business structure such as LLC, S-corp, partnership, etc.
• Discuss why you chose this structure.

c. Founders & Management Bios

• Introduce the founders, owners, and management team.
• For each key member, include a bio highlighting relevant experience.

d. Mission Statement

• Craft a mission statement that summarizes your medical spa’s purpose and values.
• Share your long-term vision and objectives for the company.

e. Values & Commitment

• Describe how your spa will be committed to top-notch patient care and customer service.
• Share company values like integrity, safety, compassion, transparency, etc.

This section provides essential context on the vision, team, and ethos that will define your unique medical spa.

Section 3. Market Analysis & Competitive Landscape

This section examines your target customer, competition, industry trends, and market opportunities.

a. Target Market Analysis

• Define your ideal customer demographics (age, income, geography, etc.).
• Identify target psychographics (values, interests, lifestyle, etc.).
• Analyze behavior patterns like how often they utilize spa services.

b. Market Evaluation

• Research size and growth projections for the medical spa industry overall.
• Assess trends that may impact demand for your services.
• Identify new technologies that influence the market.

c. Competitors Analysis

• Make a list of direct and indirect competitors in your area.
• Objectively assess their strengths and weaknesses.
• Compare their pricing, offerings, marketing, and customer service.

d. Market Gaps

• Identify unmet consumer needs that your medical spa could fulfill.
• Recognize areas where competitors are falling short or lacking.
• Outline how you will leverage these gaps as opportunities.

Gaining a comprehensive understanding of the competitive landscape will allow you to position your medical spa for success within the target market.

Section 4. Marketing and Sales Strategies

This outlines plans to promote your spa and attract new clients.

a. Marketing Goals

• Define specific marketing goals aligned with your overall business objectives.
• Set goals for brand awareness, lead generation, client acquisition, and customer retention.
• Include metrics like website traffic, lead conversion rate, and new client growth rate.
• Track goals in your marketing analytics to measure success.

b. Brand Positioning

• Determine how you want to position your medical spa brand in the marketplace.
• Craft consistent messaging that conveys your unique value proposition.
• What customer pain points will you address? What sets you apart from competitors?
• Ensure consistency across marketing channels and customer touchpoints.

c. Marketing Plan

• Develop a comprehensive marketing plan detailing strategies and tactics to achieve goals.
• Digital marketing: SEO, SEM, social media, email nurturing, content marketing.
• Print/direct mail advertising.
• Partnerships with local businesses and influencers.
• PR outreach to drive press coverage.
• Discounts and promotions to attract new clients.

d. Sales Strategies

• Design consultative sales process to convert leads into long-term clients.
• Hire and train qualified sales staff on product knowledge and consultative selling.
• Set quotas and implement sales performance tracking.
• Leverage CRM to manage pipelines and analyze conversion metrics.
• Foster retention through loyalty programs and customer education.

With integrated marketing and sales strategies tailored to your medical spa, you can drive brand growth and exceed business objectives.

Section 5. Service Offerings and Differentiation

This details your menu of treatments and competitive edge.

a. Services

• Make an extensive list of all medical and aesthetic services and treatments offered.
• Group services into relevant categories like injectables, body contouring, skin rejuvenation, etc.
• For each service, briefly describe the procedure.

b. Service Benefits

• For each service, explain the benefits and specific outcomes patients can expect.
• How does this service help meet patient needs and goals?

c. Service Uniqueness

• Call out any unique, specialty, or high-demand services that competitors don’t offer.
• These differentiated offerings can attract new patients.

d. Differentiation from Competitors

Highlights how your services stand out from competitors based on:

• Cutting-edge technology and equipment
• Specialized expertise and training
• Superior quality of treatments and outcomes
• Excellent customer service experience
• Boutique, luxury environment

Leveraging unique services and clear competitive advantages can help your medical spa attract and retain more clients.

Section 6. Business Structure and Legal Considerations

This covers your entity choice and compliance requirements.

a. Business Entity

• Choose a business structure such as LLC, S-Corp, partnership, etc.
• Explain the reasons for choosing this structure. Consider liability protection, taxes, and ease of setup.

b. Regulatory Requirements

• Research federal, state, and local regulations and outline requirements.
• May include business licenses, OSHA standards , HIPAA compliance, etc.

c. Licensing and Certifications

• Obtain required licensing and certification for services from accrediting bodies.
• Requirements vary based on the services offered. Research thoroughly.

d. Liability

• Evaluate liability risks associated with services and facilities.
• Secure proper malpractice insurance to protect against lawsuits.
• Look into general business liability and errors & omissions insurance.

Consulting legal and accounting advisors can help ensure you meet all regulatory and compliance requirements to safely operate your medical spa and avoid any legal troubles .

Related content: Med Spa Laws in All 50 States: For Medical Spa Owners in the United States

Section 7. Operations and Management

This describes workflows, processes, and organizational structure.

a. Organizational Structure

• Define leadership hierarchy and roles.
• Create an organizational chart showing key positions and reporting structure.

b. Management Team’s Qualifications

• Emphasize educational background, certifications, and experience.
• Highlight skills and competencies of key personnel.

c. Workflow

• Map out day-to-day workflow and processes for service delivery.
• Optimize operations for efficiency and quality control.

d. Inventory Management

• Establish protocols for sourcing and managing medical consumables and equipment inventory.
• Set par levels and implement a purchase order system.

e. Facility Requirements

• Outline details of facility space requirements including dimensions, layout, and accessibility.
• Specify aesthetic design elements and ambiance.
• Discuss whether the building will be leased or purchased.

Thoughtful planning of operations and management structures will help ensure the smooth delivery of high-quality services and exceptional patient experiences.

Section 8. Staffing and Training

This outlines hiring, development, incentives, and retention.

a. Staffing Plan

• Develop a detailed staffing plan for hiring medical professionals, techs, and support staff.
• Consider part-time vs full-time and salaries based on experience/credentials.

b. Recruitment

• Identify channels and strategies to recruit qualified candidates.
• Leverage job listings, recruiters, industry events, and referrals.

c. Training

• Implement training programs covering customer service, operations, and safety protocols.
• Include ongoing continuing education and development opportunities.

d. Compensation & Benefits

• Offer competitive salaries, health insurance, retirement plans, and PTO.
• Consider performance bonuses or profit-sharing incentives.

e. Retention Initiatives

• Foster retention through awards, tuition reimbursement, and career development.
• Conduct regular reviews and provide opportunities for advancement.

Investing in robust staffing , hiring, training, and retention will ensure you build an exceptional team to provide outstanding care and service.

Section 9. Facilities and Equipment

This explains your location, layout, technology, and supplies.

a. Facilities and Layout

• Provide a detailed overview of facility size, floor plan, and room dimensions.
• Emphasize aesthetics and flow between treatment rooms, reception, etc.

b. Equipment

• Make a comprehensive list of specialized medical devices and technologies.
• Include lasers, injectable machines, cryotherapy, body contouring, etc.

c. Suppliers

• Identify reputable equipment vendors and secure maintenance agreements.
• Ensure an adequate supply of consumables from reliable sources.

d. Standards Compliance

• Facility must comply with all state and federal safety regulations.
• Detail protocols for sterilization, sanitation, and hazardous waste disposal.
• Address privacy regulations like HIPAA compliance.

Investing in a well-designed facility and advanced equipment will provide the safe, comfortable environment your clients deserve.

Section 10. Financial Projections and Funding

This provides key fiscal planning details for your medical spa.

a. Financial Statements

• Develop a pro forma income statement projecting revenues and expenses.
• Prepare estimated balance sheet and cash flow statement.
• Make conservative assumptions and projections.

b. Break-Even Analysis

• Calculate the breakeven point when revenues exceed costs.
• Evaluate the timeline and revenue targets needed to reach profitability.

c. Funding Sources

• Outline funding from sources like loans, investors, and crowdfunding.
• Provide details on terms, repayment plans, collateral, and equity offered.

d. ROI Projections

• For investors, calculate and present expected ROI over time.
• Projections should be based on reasonable assumptions.

Financial planning is key for capital acquisition, profitability analysis, and setting measurable goals and milestones. Consult accountants and financial advisors.

Section 11. Risk Management and Contingency Planning

This section identifies potential risks and plans to address them.

a. Risks and Challenges

• Identify and assess risks like new competition, seasonality, and staff turnover.
• Consider challenges like meeting patient volume targets or recruitment issues.

b. Risk Mitigation

• Develop strategies to mitigate identified risks.
• Create contingency plans to minimize business disruptions.

c. Emergency Plans

• Prepare emergency response plans for events like natural disasters or system outages.
• Address continuity of operations and patient medical needs.

d. Insurance Coverage

• Secure adequate insurance for risks like liability, property damage, and emergencies.
• Consider business interruption insurance and cybersecurity coverage.

Proactively identifying risks allows you to plan ahead and protect your medical spa against challenges. Having robust contingency plans provides stability and prepares you to weather any storm. 

Section 12. Marketing and Sales Strategies

This section outlines marketing and sales plans.

a. Marketing Channels and Tactics

• Identify effective marketing channels like social media, SEO, and print ads.
• Detail specific tactics and campaigns for each channel.

b. Marketing Budget

• Develop a marketing budget allocating resources to tactics and channels.
• Ensure proper funding to achieve customer acquisition goals.

c. Sales Projections

• Make sales projections by channel based on reasonable assumptions.
• Establish performance metrics to track and monitor sales activity.

d. Customer Retention

• Create loyalty programs or packages to retain existing customers.
• Set goals for repeat purchase and retention rates.

With integrated marketing and sales plans, you can drive brand awareness, consistently attract new clients, and maximize customer lifetime value.

Read more: Boosting Your Medical Spa Sales with Text Message Marketing: 7 Best Practices

Section 13. Implementation Plan

This section outlines the execution of the business plan.

a. Executing Timeline

• Create a detailed timeline of activities needed to launch the medical spa.
• Set deadlines for completing each task and milestone.

b. Division of Responsibilities

• Clearly assign owners and team members responsibilities for each aspect of the plan.

c. Milestones

• Identify key milestones including funding secured, location leased, and staff hired.
• Milestones mark progress for long-term objectives.
• Establish measurable KPIs aligned to goals for monitoring performance.
• Examples include revenue, new patient volume, and retention rate.

With a well-defined timeline, assigned roles, milestones, and KPIs, you can execute your plan strategically and monitor progress. Adjust quickly when needed.

Yocale’s Medical Spa Software, FREE

Section 14. Exit Strategy

This section considers future exit plans .

a. Exit Plan

• Outline tentative exit plans for exiting ownership or selling the business.
• Discuss growth opportunities like expanding locations.

b. Exit Routes

• Detail various exit options such as selling to a partner, competitor, or private equity.
• Consider an IPO or liquidation sale.

c. Exit Timing and Conditions

• Define the circumstances or conditions that would trigger executing an exit plan.
• Establish a target timeline connected to growth goals.

Planning a future exit strategy allows you to capitalize on the value created and realize your hard work. It also provides current investors with visibility into their ability to realize returns.

Section 15. Appendices

This section provides supporting materials.

a. Supporting Documents

• Include detailed market research, competitive analysis, legal agreements, marketing budget sheet , etc.
• Provide raw data that reinforces assertions made throughout the plan.

b. Additional Information

• Add financial worksheet calculations, product photos, and management profiles.
• Include any extra info that gives deeper insight.

The Appendices bolster the credibility of your plan by allowing readers to dive into the research and back up behind your strategy. Use them to provide critical supplemental information and reinforcement of key points.

Opening a thriving medical spa takes more than just passion – it requires a thoughtful, strategic business plan. This comprehensive guide outlined the key elements for crafting a plan tailored to your unique offerings and market.

Now it’s time to put these tips into action. Consult experts, research your market, and create accurate financial projections. With a customized roadmap in place, you can confidently seek funding and make smart business decisions.

Turn your dream into reality. Download our free medical spa business plan template to get started mapping out every detail – from marketing tactics to profit forecasts. With this ready-made blueprint, you have the head start you need to build a profitable medical spa.

Don’t leave your success to chance. Gain the edge with a meticulous plan. Download the template today and propel your medical spa toward lasting prosperity.

Here are answers to the 10 common medical spa business plan questions:

The key sections to include are Executive Summary, Company Overview, Market Analysis, Marketing & Sales, Services, Operations, Financial Projections, and more.

Aim for less than 50 pages. The core plan should be 15-30 pages with supporting documents in the Appendices. Be concise and avoid fluff.

Consider your time availability and expertise. Hiring a professional can provide experience, but costs more. Doing it yourself saves money but requires dedication.

Financial projections should be detailed, comprehensive, and conservative. Thoroughly explain funding needs and uses, expected returns, and repayment plans.

Expect at least 2-3 months for a thorough planning process involving research, writing, and expert input. But quality trumps speed.

Leverage industry data, supplier quotes, and advisor consultation to estimate costs. Build in buffers for unexpected expenses.

Yes, seek expert feedback from those with medical spa, finance, and business plan experience. Incorporate constructive feedback.

Review the plan regularly, but formal updates annually or biannually are recommended to keep information current.

Online templates, advisor consultation, investor pitch resources, and medical spa business planning guides/examples.

Research-backed, detailed competitive analysis and financial planning are critical foundations throughout.

10 Additional Resources

Here are 10 websites a medical spa owner can use for additional business planning resources:

• SBA.gov – The US Small Business Administration offers guides, tools, and articles on business planning.
• SpaBusiness.com – News, insights and education for the global spa industry.
• SpaOpportunities.com – Spa and wellness industry news and business education.
• BPlans.com – BPlans provides free sample business plans and templates for many industries.
• Consulting.com – Consulting firms like Deloitte provide business plan writing tips and best practices.
• Inc.com – Practical startup and business planning advice in the Inc. magazine archives.
• AllBusiness.com – Articles and guides on writing effective business plans to achieve success.
• MedEstheticsMag.com – Business and finance articles for medical spa owners.
• WellSpa360.com – Articles, news, products, blogs and videos from Wellspa 360.
• Lucidchart.com – Interactive business plan template you can edit visually.
• Write your business plan | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• Choose a business structure | Small Business Administration https://www.sba.gov/business-guide/launch-your-business/choose-business-structure
• Starting A Profitable Aesthetic Medical Practice | International Association for Physicians in Aesthetic Medicine https://iapam.com/starting-medical-practice
• Fund your business | Small Business Administration https://www.sba.gov/business-guide/plan-your-business/fund-your-business
• Medical Spa Market Size, Share & Trends Analysis Report By Service (Facial Treatment, Body Shaping & Contouring), By Age Group, By Gender, By Service Provider, By Region, And Segment Forecasts, 2023 – 2030 | Grand View Research https://www.grandviewresearch.com/industry-analysis/medical-spa-market
• Women Spend Nearly $1K on Their Appearance Each Year: See How Their Spending Compares to Men’s | Go Banking Rates https://www.gobankingrates.com/saving-money/savings-advice/women-spend-1k-on-appearance-each-year-how-spending-compares-to-men/
• What is aesthetic medicine? | The American Academy of Aesthetic Medicine https://www.aaamed.org/aesthetic_med.php
• Create a business vision | Bussiness Queensland Government https://www.business.qld.gov.au/running-business/planning/vision
• Business Marketing: Understand What Customers Value | Harvard Business Review https://hbr.org/1998/11/business-marketing-understand-what-customers-value
• Understanding Markets and Customers | Study Smarter https://www.studysmarter.us/explanations/marketing/marketing-information-management/understanding-markets-customers/
• 4 ways to develop your strategic thinking skills | Harvard Business School https://online.hbs.edu/blog/post/how-to-develop-strategic-thinking-skills
• Organizational Chart Types, Meaning, and How It Works | Investopedia https://www.investopedia.com/terms/o/organizational-chart.asp
• Investment in Employees is Key to Business Success | University of North Georgia https://ung.edu/continuing-education/news-and-media/investment-in-employees.php
• Typical Marketing Channels | University of Minnesota https://open.lib.umn.edu/principlesmarketing/chapter/8-2-typical-marketing-channels/
• Identifying and managing business risk | Queensland Government https://www.business.qld.gov.au/running-business/risk/identify-manage
• What Is A KPI? Definition & Examples | Forbes https://www.forbes.com/advisor/business/what-is-a-kpi-definition-examples/
• The Easy (and Free) Way to Make a Budget Spreadsheet | The New York Times https://www.nytimes.com/2019/01/16/technology/personaltech/the-easy-and-free-way-to-make-a-budget-spreadsheet.html
• Workforce Planning: Keys to a Successful Staffing Plan | Walden University https://www.waldenu.edu/online-masters-programs/ms-in-human-resource-management/resource/workforce-planning-keys-to-a-successful-staffing-plan
• 4 key components of a financial plan, U.S. Bank https://www.usbank.com/financialiq/plan-your-future/manage-wealth/anatomy-of-a-financial-plan-key-components-of-financial-planning.html
• Writing Goals and Objectives | Northern Illinois University https://www.niu.edu/citl/resources/guides/instructional-guide/writing-goals-and-objectives.shtml
• Beginners’ Guide to Financial Statement | U.S. Securities and Exchange Commission https://www.sec.gov/reportspubs/investor-publications/investorpubsbegfinstmtguide
• Opening a Day Spa Costs $203,000 to $328,000 on Average | SharpSheets https://sharpsheets.io/blog/how-much-day-spa-cost/
• 3 Steps to Assemble the Right Infrastructure Building Blocks to Successfully Scale Your Business | Entrepreneur https://www.entrepreneur.com/growing-a-business/how-to-build-the-infrastructure-needed-to-scale-your-company/438387
• Marketing Reading: Brand Positioning | Harvard Business School Publishing https://hbsp.harvard.edu/product/8197-PDF-ENG
• Medical wellness initiative, 2023 trends | Global Wellness Institute https://globalwellnessinstitute.org/global-wellness-institute-blog/2023/06/29/medical-wellness-initiative-trends-for-2023/
• Pipeline Management: What It Means in Different Industries | Mailchimp https://mailchimp.com/resources/what-is-pipeline-management/

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Medical Spa Business Plan PDF Example

• March 5, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful medical spa. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your medical spa’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a medical spa business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the beauty industry, this guide, complete with a business plan example, lays the groundwork for turning your medical spa concept into reality. Let’s dive in!

Our medical spa business plan is designed to address all crucial aspects necessary for a comprehensive strategic outline. It elaborates on the spa’s treatment offerings, marketing strategies, industry landscape, competitive positioning, operational structure, and financial forecasts.

• Executive Summary : Offers an overview of our medical spa’s business idea, market study, team, and money plans.
• Spa & Location: Talks about how our spa looks, what we have for customers, and why the place we picked is good.
• Treatments & Pricing: Lists the health and beauty treatments we offer and how much they cost.
• Key Stats: Gives facts about how big the medical spa market is and its growth.
• Key Trends: Shows the latest changes in our industry.
• Key Competitors : Looks at other medical spas near us, their services, and how we’re different.
• SWOT: Lists our strong points, weak points, chances, and risks.
• Marketing Plan : Shares our ideas for telling people about our spa and bringing them in.
• Timeline : Outlines the main steps from starting to one year later.
• Management: Gives information about the people running the spa and their jobs.
• Financial Plan: Shows our expected money situation for five years, including earnings, spending, and profits.

Medical Spa Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your medical spa’s business plan, offering a concise overview of your spa and its services. It should detail your market positioning, the range of medical and wellness treatments you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your medical spa will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your spa’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the spa’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your spa’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Medical Spa, the Business Overview section can be effectively divided into 2 main slides:

Spa & Location

Describe the spa’s serene and therapeutic environment, focusing on its design elements that promote relaxation and healing. Emphasize features like private treatment rooms, calming décor, and any amenities that enhance the client experience, such as relaxation lounges or herbal tea stations.

Highlight the spa’s location, stressing its convenience and accessibility to potential clients. This could include proximity to wellness centers, ease of access through public transportation, or ample parking. Explain how the location supports the spa’s visibility and is strategic in attracting the target demographic, emphasizing the community or neighborhood’s alignment with health and wellness lifestyles.

Treatments & Pricing

Outline the comprehensive array of medical and wellness treatments available, such as advanced skincare (facials, peels), body treatments (massages, body wraps), cosmetic procedures (Botox, dermal fillers), and holistic health therapies (acupuncture, nutritional counseling).

Highlight any signature treatments or exclusive technologies that set your spa apart. Detail your pricing model , ensuring it reflects the premium nature of the treatments while remaining competitive within the medical spa industry. Discuss any special packages, membership options, or loyalty programs designed to enhance customer value, encourage repeat visits, and foster a loyal client base.

Make sure to cover here _ Spa & Location _ Treatments & Pricing

Market Overview

Industry size & growth.

In the Market Overview of your medical spa business plan, begin with an analysis of the size of the medical spa industry and its growth trajectory. This exploration is essential to grasp the market’s breadth and pinpoint avenues for expansion.

Key Market Trends

Continue by exploring prevailing market trends , such as the increasing consumer focus on wellness and preventative health, the surge in demand for non-invasive aesthetic treatments, and the integration of technology in personalized wellness plans.

For instance, spotlight the growing interest in treatments tailored to individual health and beauty goals, coupled with the preference for spas that offer a holistic approach to wellness, incorporating both mental and physical health services.

Key Competitors

Next, assess the competitive field, which spans from luxury medical spas to more accessible wellness centers, including the emerging trend of at-home wellness and beauty technologies. Highlight what sets your medical spa apart, be it through superior service quality, an exclusive selection of treatments, or expertise in cutting-edge aesthetic and wellness technologies.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

Begin with a SWOT analysis for the medical spa, pinpointing Strengths (like specialized medical expertise and a comprehensive suite of wellness and aesthetic treatments), Weaknesses (such as high operational costs or intense competition), Opportunities (for instance, growing public interest in health, wellness, and non-invasive cosmetic treatments), and Threats (including regulatory changes or economic downturns affecting discretionary spending on wellness services).

Marketing Plan

Then, craft a marketing strategy that focuses on how to draw and keep clients through precise targeting, promotional offers, an active and engaging online presence, and involvement in health and wellness community events.

Lastly, establish a detailed timeline that sets out key milestones for the medical spa’s launch, marketing initiatives, client base development, and growth goals, ensuring the business progresses with clarity and intent.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the medical spa’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the medical spa towards its financial and operational goals.

For your medical spa business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your medical spa’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your medical spa business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

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But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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How to Write a Business Plan

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How to Write a Business Plan for Investors

How to Create a Business Plan Presentation

How to Start a Business With No Money

Industry Business Planning Guides

10 Qualities of a Good Business Plan

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How to create your medical spa business plan [+15 key elements].

By Luciana Dabit

Writing a business plan for your medical spa is one of the hardest tasks when opening up your clinic .

If you want to win over a business partner or secure funding, there are a ton of details you need to include.

And if you’re creating a business plan to strategize your own efforts, it’s still a massive undertaking.

In this guide, we offer tips for writing a business plan, 15 essential sections for medical spa business plans, and advice on how to best utilize your plan once complete.

How to write a medical spa business plan

Follow these smart tips across the essential stages of crafting your business plan.

• Research – Research your local market, target client, existing competitors and their offerings, average regional pricing, and medical spa industry profitability targets and revenue expectations.
• Write and design – Next, it’s time to craft all of the essential sections for your medical spa business template (see list of sections below). You can save a ton of time creating your document by using a template. Canva offers hundreds of free-to-use business plan templates making it easy to find a brand style and format that works for you.
• Implement and adapt – The next step is to implement your business plan and make operations, marketing, and hiring decisions according to your strategy. Of course, you can and should adapt, but any changes made should include research and solid reasoning. (Keep reading for more tips on how to actually utilize your plan.)

15 essential sections to include in your medical spa business plan

When writing a business plan for a medical spa, make sure to include these essential sections.

1. Executive summary

Although this section comes first in the business plan, it’s easier if you write it last.

The executive summary highlights the key points of your business plan. Write a quick description of your company, target client, competitive advantages, and main services. Briefly describe your path to profitability and how many months it will take you to hit your break-even point.

2. Company overview

The company overview serves as a bio of your business.

Be sure to include your company name, niche, brand differentiator, mission, and values.

Think of this section as a way to communicate the essence of your business and what makes it special.

3. Management team

Include a photo, headline, and bio for each person on your management team, including all clinicians as well as the head administrator who will run business operations.

Make sure to clarify which person has the necessary medical license to open the medical spa (different regions require nursing, nurse practitioner, or physician’s licenses). In most cases, this person would be you, the business owner. But if you’re a non-medical entrepreneur, you can hire a clinician with the right credentials.

4. Market analysis

A market analysis section should detail:

• Existing competitors, their services, and average ratings across popular review sites
• Weaknesses of your top competitors
• The average prices of popular services
• The main opportunities in your local market (missing services, high prices, poor client experience, etc.)

Make your market analysis section visually appealing. Format key points in bold, colorful font alongside icons to call more attention to the opportunities presented by your local market.

5. Target client

Write a clear description of your target client(s). You might have two or three client personas. For example, one target client might be a 50-to-60-year-old female, while another might be a 20-to-30-year-old female. These target clients will have different problems and goals for treatment.

To keep your plan from being overly complex, have as few target clients as possible. Remember, you can always serve more clients as you grow, but don’t take on more problems than you can solve initially.

For each persona, jot down their age range, gender, concerns, goals, interests, income, and beauty budget.

6. Competitive advantages

How will you win more market share? It all comes down to your competitive advantages.

Create a section in your business plan where you list and describe your top three to five competitive advantages, such as a nicer location, lower pricing, or a more luxury client experience.

You might want to write this section after finalizing the remainder of your business plan so that you know what to highlight here. (But it is important to include it towards the beginning of your plan to hold readers’ attention.)

7. Medical spa location

Write your vetting criteria for your medical spa location, including size, neighborhood, budget, and other factors. If you already have your location picked out, include photos and the key features that make it great.

8. Medical spa services and pricing

List out the medical spa services you plan to offer during the first six months of your business and how much you will charge for each service.

You can also include phases and timelines for adding additional services based on your market research and competitive strategy.

9. Product offerings

Which brands and products will you offer upon launch? Products aren’t just an important source of revenue for medical spas, they also help clients get better results. Choose around five to fifteen products you want to carry initially, based on your inventory budget.

10. Branding

Next, describe the feel of your brand and what you want your brand to convey.

Include your colors, logos, and fonts—if you have them already—or a sampling of example brands you want to emulate.

11. Marketing plan

Map out your marketing strategy. Include your marketing channels, monthly budget, and any services or software you will use to implement this plan. Briefly describe why these particular marketing channels will help you win your target clients.

If you’re not sure what channels to choose as part of your initial path to success, make sure to read our guide on medical spa marketing.

12. Client experience

Add some details and bullet points on where you plan to excel when it comes to the client experience. For example, maybe you’ll offer a loyalty program to reward clients for continuing to book with you. And you might offer a custom branded mobile app where clients can book services, purchase products, meet with you virtually, watch care instruction videos, and track rewards in one place.

13. Operations plan

You need to have some critical business operations dialed in before launch.

Here are some important items to add to the operations section of your plan:

• The medical spa software you intend to use
• Compliance with HIPAA and other regulations
• Necessary equipment, supplies, and back bar inventory for your initial services
• Safe waste disposal

14. Funding

Describe your funding plan and where the money is coming from. If you’re self-funded, write down how much you can invest.

If you’re looking for funding, tally up your initial expenses to get the total amount you need to request.

15. Financial plan and projections

The financial planning section should cover these key details.

• Revenue projections – Include how much you estimate to earn in top-line revenue each year for the next five years.
• Expenses – Create a spreadsheet with one-time setup costs, monthly fixed expenses, service-related expenses, advertising and promotion costs, payroll expenses, product costs and retail expenses, and any other business expenses. Add a link from your plan to this spreadsheet.
• Break-even point – Based on your revenue projections and expenses, you’ll be able to calculate your break-even point, meaning how many months until your medical spa is profitable.
• Accounting plan – Describe who will do your bookkeeping and accounting and what systems they will use.

How to use your business plan

Now that you’ve created your business plan, how can you use it?

These are the most common ways to put your plan to good use.

Secure funding (if needed)

Share your business plan with potential working partners, silent partners, or investors. If you’re bootstrapping your business but don’t have all the liquid cash you need, a solid business plan can strengthen your applications for business loans with favorable rates.

Communicate with partners and stakeholders

Use your business plan as a way to document your strategy and communicate clearly with your partners and stakeholders. When issues or disagreements arise, come back to your plan as a way of resolving conflict and clarifying important decisions.

Keep efforts on track and work strategically

Without a business plan, you’re likely to chase whims. The minute you open a business, you become a target for coaches, course creators, consultants, and other gurus happy to sell you on the next big thing. A business plan can help you wrangle your impulses, which is doubly important if you have a partner.

Measure your progress

Your business plan is a document of your decisions, hopes, and dreams. As you move through the initial 12 to 24 months of your business, it can help you track your progress in terms of revenue projections, reaching your break-even point, and hitting certain milestones like adding certain services or marketing channels.

Adapt and document changes

Plans are meant to be changed, but that doesn’t mean it’s okay to just color outside of the lines. If you need to make a change to your initial operations or marketing strategy, you should edit your business plan. This will force you to clarify the updates and write them down, keeping you accountable and minimizing the risks of constant pivoting or shiny object syndrome.

Want to kickstart your medical spa on the right foundation and set your business up for growth? Book a demo of WellnessLiving.

Luciana Dabit, also known as “Nurse Lucy,” is an accomplished Registered Nurse with over 15 years of experience in the healthcare industry. Luciana is Emergency Room certified and has further expanded her expertise by completing cosmetic aesthetics training through the Canadian Association of Medical Aesthetics, obtaining certification in the Botox and dermal filler program. She currently practices as an Operating Room (OR) and Recovery RN at a private MediSpa clinic in Toronto.  

Outside of her clinical role, Luciana serves as the Product & Marketing Manager at WellnessLiving. Drawing on her extensive background in nursing, she brings a unique perspective to the development and promotion of products tailored for the MediSpa industry. Her dual role showcases her commitment to both hands-on patient care and advancing innovative solutions in the evolving landscape of healthcare technology.  

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Med Spa Business Plan Template

Launch your medical spa with our detailed and user-friendly template. It encompasses everything from market research to financial strategies, steering you towards triumph in the wellness and beauty sector.

Download the template today!

Features of the med spa business plan template.

Market Analysis: Conduct a thorough analysis of the fashion market, identify key demographics, and understand customer preferences. Our template offers a systematic approach to market analysis, customized for the Med Spa industry.

Business Model : Define your Med Spa's unique value proposition, choose the right business strategies, and identify your target market. Our template offers insights and guidance to help you select the best business model for your Med Spa.

Financial Projections: Forecast your revenue streams, expenses, and profitability with our detailed financial planning section. This helps you make informed decisions and set realistic goals for your Med Spa's financial growth.

Marketing Strategy: Develop a marketing plan that effectively promotes your Med Spa and attracts loyal customers. Our template assists in creating a strategic marketing plan, including brand development, advertising campaigns, and customer engagement tactics.

Benefits of Using Our Template

Time and Effort Saving: Utilize our pre-designed template to save time. Focus on refining your Med Spa concept and business strategy, rather than starting from scratch.

Clarity and Direction: Our template provides a clear pathway, ensuring you cover all essential aspects of your Med Spa business plan. Maintain focus on your goals and avoid overlooking key elements of your Med Spa's success.

Increased Chances of Success: A well-organized and comprehensive business plan improves your likelihood of success in the competitive Med Spa industry. Our template equips you with the tools to professionally present your Med Spa concept and attract potential investors or lenders. ‍

Med Spa Business Plan Frequently Asked Questions

Q: why is it important to have a business plan for my med spa.

A: A business plan for your med spa is crucial because it provides a comprehensive roadmap for your success in the medical spa industry. It serves as a strategic tool to help you understand your market, set achievable goals, and make informed decisions. Moreover, having a well-structured plan can make it easier to secure funding, attract partners, and navigate the unique challenges of the med spa business.

Q: What are the key components of a med spa business plan?

A: A med spa business plan should include key elements such as market analysis, a clear business model, financial projections, marketing and promotional strategies, and an operations plan tailored to the specific needs of a medical spa. These components help you assess the competitive landscape, understand your target clientele, manage finances, and outline how you will deliver high-quality services in a medical setting.

Q: How can a med spa business plan help in attracting investors or lenders?

A: A well-crafted med spa business plan demonstrates to potential investors or lenders that you have a deep understanding of the medical spa industry, a solid business model, and a clear path to profitability. Financial projections, especially in the healthcare sector, are critical in showing the potential for a return on investment. Presenting a comprehensive business plan can significantly increase your chances of securing the necessary capital to start or expand your med spa. It reassures financiers that you are well-prepared and committed to success in this specialized field.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Sample Medical Spa Business Plan

Writing a business plan is a crucial step in starting a medical spa. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring medical spa business owners, having access to a sample medical spa business plan can be especially helpful in providing direction and gaining insight into how to draft their own medical spa business plan.

Download our Ultimate Medical Spa Business Plan Template

Having a thorough business plan in place is critical for any successful medical spa venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A medical spa business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The medical spa business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your medical spa as Growthink’s Ultimate Medical Spa Business Plan Template , but it can help you write a medical spa business plan of your own.

Medical Spa Business Plan Example – TranquilTreat MedSpa

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to TranquilTreat MedSpa, our newly established Medical Spa in Raleigh, NC. We aim to bridge the gap in high-quality medical spa services in the area, offering an exceptional blend of beauty, wellness, and therapeutic care. Our services, including Massage Therapy, Facial Treatments, Body Treatments, Wraps, and Nail Care Services, are meticulously designed to cater to our clients’ diverse wellness and beauty needs. Our Relaxation and Wellness Packages offer a holistic spa experience, promoting overall well-being and tranquility. Situated in the heart of Raleigh, our spa serves as a serene retreat from the daily grind, ensuring a unique and rejuvenating experience for everyone who walks through our doors.

Our success stems from several key factors. Our founder’s vast experience in running a successful medical spa ensures that we offer unmatched quality in our services. We take pride in providing superior therapies, treatments, and spa services at more affordable prices than our competitors. Since our establishment as a Sole Proprietorship on January 5, 2024, we have made significant strides, including developing a distinctive logo, securing a prime location, and choosing a name that reflects our commitment to tranquility and quality care. These accomplishments mark the beginning of our journey towards becoming Raleigh’s leading medical spa.

The Medical Spa industry in the United States is currently valued at over $4 billion, growing steadily at around 6% annually. This growth is driven by increasing demand for non-invasive cosmetic procedures and a focus on health and wellness among consumers. TranquilTreat MedSpa is perfectly positioned to capitalize on these trends by offering personalized treatment plans and focusing on holistic wellness services. With an increasing number of consumers viewing medical spa services as essential to their self-care routine, our emphasis on customized services positions us to attract and retain customers in the competitive Raleigh market.

TranquilTreat MedSpa targets a broad spectrum of Raleigh’s residents, from those seeking non-invasive cosmetic improvements to individuals looking for stress reduction therapies and overall wellness treatments. Our services are tailored to meet the diverse needs of this demographic, ensuring broad appeal. We also cater to professionals desiring to maintain a polished appearance and manage stress, offering efficient yet high-quality services. Additionally, we aim to attract individuals interested in holistic health, integrating wellness services with traditional med spa offerings for comprehensive care in one location.

Our main competitors include Amelia Aesthetics, specializing in cosmetic surgery and non-surgical aesthetic treatments; Glo De Vie Med Spa, known for its broad spectrum of medical spa services and personalized client experiences; and BodyLase, which offers a mix of aesthetic and wellness therapies. TranquilTreat MedSpa distinguishes itself by providing superior therapies and treatments using the latest advancements in medical spa treatments at more affordable prices. Our commitment to cutting-edge technology, personalized client experiences, and a serene environment sets us apart, ensuring that we offer unparalleled care and services in the market.

TranquilTreat MedSpa offers a wide range of services aimed at enhancing well-being and appearance, including massage therapy, facial treatments, body treatments, wraps, and nail care services, with prices ranging from $35 for a basic manicure to $300 for comprehensive relaxation and wellness packages. Our promotional strategy encompasses a blend of online marketing, traditional advertising, community engagement, and customer loyalty programs to attract and retain a diverse client base. By leveraging social media, SEO, email marketing, local radio spots, print advertising, and partnerships with local businesses, alongside hosting and participating in community events, we aim to build brand awareness and customer loyalty. Promotions such as introductory offers and referral discounts will further enhance our market presence and client base in Raleigh.

To ensure the smooth running of TranquilTreat MedSpa, our operational processes include efficient customer appointment scheduling, a streamlined check-in and check-out process, diligent inventory management, routine equipment maintenance, strategic staff scheduling, and regular quality assurance checks. We’re committed to maintaining financial health through precise record-keeping and actively seeking client feedback to continually improve our services. Our marketing and promotional activities are designed to attract new clients and retain existing ones, while adherence to all regulatory requirements ensures client safety and spa compliance. Upcoming milestones include securing an ideal location, obtaining necessary permits, finalizing our spa’s buildout, hiring and training staff, and launching a comprehensive marketing strategy to welcome the Raleigh community to our medical spa.

Under the leadership of Nora Turner, our President, TranquilTreat MedSpa boasts a management team with extensive experience in the medical spa industry. Nora’s proven track record in managing a successful medical spa, coupled with her strategic vision and commitment to customer satisfaction, positions us for success. With a strong leadership team at the helm, we are well-equipped to achieve our goals and stand out in the competitive market.

Welcome to TranquilTreat MedSpa, a new Medical Spa dedicated to serving customers in Raleigh, NC. As a local medical spa, we’ve identified a significant gap in high-quality local medical spa services within the area, and we’re here to fill that void. Our goal is to provide an unparalleled experience of relaxation and rejuvenation, making us a unique haven for those seeking a blend of beauty, wellness, and therapeutic care.

At TranquilTreat MedSpa, we offer a comprehensive range of services designed to cater to every aspect of wellness and beauty. Our offerings include Massage Therapy, where each session is tailored to meet the individual needs of our clients, ensuring a deeply relaxing and therapeutic experience. Our Facial Treatments are designed to address a variety of skin concerns, using the latest techniques and products to leave your skin glowing and rejuvenated. For those looking for a more immersive experience, our Body Treatments and Wraps provide a sanctuary for the senses, promoting deep relaxation and detoxification. Additionally, our Nail Care Services ensure that every detail is attended to, providing the perfect finishing touch to a day of pampering. To complete the holistic spa experience, we offer Relaxation and Wellness Packages, thoughtfully curated to promote overall well-being and tranquility.

Located in the heart of Raleigh, NC, TranquilTreat MedSpa is ideally positioned to serve the local community. Our serene and inviting space is designed to be a retreat from the hustle and bustle of everyday life, providing a tranquil environment where clients can unwind and rejuvenate.

Our success is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful medical spa. This expertise ensures that we are well-equipped to provide high-quality services that meet the discerning needs of our clients. Furthermore, we pride ourselves on offering superior therapies, treatments, and spa services compared to our competitors, all at a more affordable price. This combination of quality, experience, and value makes us uniquely qualified to succeed in the competitive spa industry.

TranquilTreat MedSpa was founded on 2024-01-05 as a Sole Proprietorship. Since our inception, we have achieved several milestones that lay the foundation for our success. We have developed a distinctive logo that embodies our brand’s ethos of tranquility and quality care. Our company name, TranquilTreat MedSpa, was carefully chosen to reflect our commitment to providing a serene and therapeutic environment for our clients. Additionally, we secured a prime location that is both accessible and conducive to creating a peaceful spa experience. These accomplishments are just the beginning, as we continue to strive towards becoming the leading medical spa in Raleigh, NC.

The Medical Spa industry in the United States is currently estimated to be worth over $4 billion, with a steady annual growth rate of approximately 6%. This growth can be attributed to an increasing demand for non-invasive cosmetic procedures, as well as a growing focus on overall health and wellness among consumers.

One of the key trends in the Medical Spa industry is the rising popularity of personalized treatment plans tailored to individual needs. This trend bodes well for TranquilTreat MedSpa, as it positions itself as a boutique spa offering customized services to each client. By staying ahead of this trend and providing personalized experiences, TranquilTreat is well-positioned to attract and retain customers in the competitive Raleigh market.

Another trend in the industry is the increasing acceptance of medical spa services as part of a regular self-care routine. As more consumers prioritize self-care and wellness, the demand for medical spa services is expected to continue growing. This presents a significant opportunity for TranquilTreat MedSpa to establish itself as a trusted provider of high-quality, holistic treatments in Raleigh, ultimately driving business growth and success.

Below is a description of our target customers and their core needs.

Target Customers

TranquilTreat MedSpa will target a broad spectrum of local residents looking for both aesthetic improvements and wellness treatments. This primary customer segment is diverse, encompassing individuals seeking non-invasive cosmetic procedures, skin care treatments, and stress reduction therapies. The spa will tailor its services to meet the needs of this varied demographic, ensuring a wide appeal.

In addition to the local resident base, TranquilTreat MedSpa will also attract professionals seeking to maintain a polished appearance and mitigate the physical signs of stress. This segment values convenience and efficiency, alongside high-quality service. The spa’s offerings will be designed to fit seamlessly into the busy schedules of these customers, providing them with quick yet effective treatments.

Lastly, TranquilTreat MedSpa will target individuals interested in holistic health and wellness. These customers are not only looking for aesthetic enhancements but also ways to improve their overall well-being. By integrating wellness services with traditional med spa offerings, the spa will cater to this growing segment’s desire for comprehensive care in a single location.

Customer Needs

TranquilTreat MedSpa meets the growing demand for high-quality therapies, treatments, and other spa services among residents seeking wellness and rejuvenation. Customers expect a sanctuary where they can unwind and receive personalized care that aligns with their health and beauty goals. This establishment provides a comprehensive suite of services that cater to these needs, ensuring each visitor leaves feeling revitalized and satisfied.

In addition to offering top-tier treatments, TranquilTreat MedSpa understands the importance of a serene and inviting atmosphere. Clients seek not only physical enhancements but also a mental reprieve from their daily stresses. The spa’s environment is meticulously designed to foster relaxation and tranquility, making every visit a holistic experience that nurtures both body and mind.

Furthermore, TranquilTreat MedSpa recognizes the value of using cutting-edge technology and techniques in its offerings. Customers are increasingly informed about the latest advancements in medical spa treatments and expect access to these innovations. By staying at the forefront of the industry, the spa ensures its clients receive the most effective and efficient treatments available, thereby fulfilling a critical need for quality and excellence in service.

TranquilTreat MedSpa’s competitors include the following companies:

Amelia Aesthetics specializes in cosmetic surgery and non-surgical aesthetic treatments. Their services range from breast augmentations and tummy tucks to Botox and dermal fillers. They also offer skincare services and laser treatments. Price points at Amelia Aesthetics vary widely depending on the procedure, with non-surgical treatments starting at lower costs and surgical procedures running significantly higher, reflecting the specialized care and expertise required. Amelia Aesthetics operates primarily in the Raleigh, NC area, catering to a customer segment that includes individuals seeking cosmetic enhancements and anti-aging solutions. The geography served is mainly local, but they can also attract clients from surrounding regions due to their specialized offerings. Key strengths include a high level of expertise in cosmetic surgery and a comprehensive range of aesthetic services. A potential weakness is the higher cost barrier for surgical procedures, which may limit accessibility for some clients.

Glo De Vie Med Spa offers a broad spectrum of medical spa services, including injectables like Botox and fillers, laser treatments, and advanced skincare services. Their price points are competitive within the Raleigh market, offering packages and memberships to provide value to frequent clients. Glo De Vie Med Spa’s revenue is bolstered by a strong repeat customer base and high client satisfaction rates. Located in Raleigh, NC, Glo De Vie Med Spa serves a diverse clientele looking for non-surgical aesthetic treatments and skin rejuvenation. They cater to both men and women across various age groups, focusing on those seeking to maintain or enhance their appearance without surgery. The spa’s key strengths are its wide array of services and its emphasis on a personalized client experience. However, as a non-surgical facility, it may not appeal to individuals looking for more dramatic, surgical alterations.

BodyLase offers a mix of laser hair removal, skin treatments, and body contouring services, alongside a selection of wellness therapies. Their pricing strategy is competitive, with frequent promotions and package deals to attract and retain clients. This approach helps in maintaining a steady revenue stream and expanding their client base. With locations in Raleigh and the surrounding area, BodyLase targets a broad demographic interested in both aesthetic improvement and personal wellness. The services cater to a wide range of needs, from cosmetic enhancements to therapeutic treatments, making it a versatile option for many. Strengths of BodyLase include a strong emphasis on using the latest technology and providing a holistic approach to beauty and wellness. A potential weakness is the challenge of staying ahead with the newest trends and technologies in a rapidly evolving industry, requiring continuous investment in equipment and training.

Competitive Advantages

At TranquilTreat MedSpa, we pride ourselves on providing superior therapies, treatments, and spa services compared to our competition. Our dedication to excellence is evident in the comprehensive range of services we offer, designed to cater to the holistic wellness of our clients. By continuously staying abreast of the latest advancements in medical spa treatments, we ensure that our clients receive the most innovative and effective care available. This commitment to cutting-edge technology and methodologies sets us apart, allowing us to deliver unparalleled results that surpass expectations. Furthermore, our team of highly skilled professionals is passionate about creating personalized experiences for each client, ensuring that their unique needs and wellness goals are met with precision and care.

In addition to offering top-tier services, we also understand the importance of affordability in healthcare and wellness. That’s why we strive to provide our exceptional treatments and therapies at more affordable prices than our competitors. This strategic pricing model allows us to make high-quality spa services accessible to a broader audience, ensuring that more individuals can benefit from our comprehensive care without compromising on quality. Moreover, our welcoming and serene environment further enhances the overall experience, making every visit to TranquilTreat MedSpa not just a treatment, but a rejuvenating escape. With these competitive advantages, we are confident in our ability to stand out in the market and become the preferred choice for individuals seeking superior medspa services.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At TranquilTreat MedSpa, clients can indulge in a variety of services designed to enhance their wellbeing and appearance. Among the offerings, massage therapy stands out as a popular choice for those seeking relief from stress and muscle tension. Customers can expect to pay an average of $70 for a 60-minute session, where skilled therapists employ techniques tailored to individual needs, ensuring a rejuvenating experience.

Facial treatments are another cornerstone of TranquilTreat MedSpa’s service lineup, catering to a wide range of skincare needs. From anti-aging to hydration-focused facials, clients can select the treatment that best suits their skin type and concerns. The average price for a facial treatment is $90, providing a luxurious and effective skincare experience designed to leave the skin radiant and refreshed.

For those looking to pamper more than just their face, body treatments and wraps offer a holistic approach to relaxation and skin care. These treatments, including exfoliation and moisturization, are aimed at revitalizing the skin and promoting a sense of overall wellbeing. Customers can indulge in these services for an average cost of $100, enjoying benefits such as improved skin texture and relaxation.

Nail care services at TranquilTreat MedSpa provide the perfect finishing touch to any spa day. With options ranging from basic manicures and pedicures to more luxurious treatments incorporating massages and premium polishes, there’s something for every preference. Prices for nail care services start at $35 for a manicure and $45 for a pedicure, offering clients a chance to relax while their nails are expertly cared for.

Last but not least, TranquilTreat MedSpa offers relaxation and wellness packages for those seeking a comprehensive spa experience. These packages combine various services, such as massages, facials, and body treatments, allowing clients to enjoy a full day of pampering. Depending on the selected package, prices can range from $150 to $300, providing a curated selection of treatments for the ultimate relaxation and rejuvenation.

In summary, TranquilTreat MedSpa presents a wide array of services designed to cater to the wellness and beauty needs of its clients. With a focus on quality and customer satisfaction, the spa ensures a memorable experience for all who visit.

Promotions Plan

TranquilTreat MedSpa employs a robust promotional strategy to attract customers and establish a strong presence in the competitive health and wellness industry. At the core of this strategy lies a comprehensive approach to online marketing, which includes leveraging social media platforms, search engine optimization (SEO), and email marketing campaigns. Through these channels, TranquilTreat MedSpa will engage with potential customers by sharing informative content, promotional offers, and success stories from satisfied clients, effectively building brand awareness and loyalty.

In addition to online marketing, TranquilTreat MedSpa will utilize traditional advertising methods such as local radio spots and print advertisements in community magazines and newspapers. These platforms will allow the MedSpa to reach a broader audience, including those who may not be as active online but are equally valuable potential clients.

Networking with local businesses and healthcare providers will also play a critical role in the promotional efforts. By establishing partnerships and referral programs, TranquilTreat MedSpa will tap into an extended network, further amplifying its reach and credibility within the community. Hosting and participating in local events, such as health fairs and community wellness programs, will provide additional opportunities to interact directly with potential clients, showcasing the range of services and the expertise of the staff.

Customer loyalty programs and introductory offers are another vital component of the promotional strategy. These incentives will not only encourage first-time visits but also foster a long-term relationship with clients. Special promotions, such as discounts for referrals, birthday month deals, and package bundles, will enhance client retention and word-of-mouth marketing.

To ensure the effectiveness of these promotional methods, TranquilTreat MedSpa will closely monitor and evaluate the performance of each campaign. This data-driven approach will allow for the continuous optimization of marketing strategies, ensuring that the MedSpa remains competitive and top-of-mind for individuals seeking premium medical spa services in Raleigh, NC.

Overall, through a combination of online marketing, traditional advertising, community engagement, and customer loyalty initiatives, TranquilTreat MedSpa will successfully attract and retain a diverse client base. These efforts will position the MedSpa as a leader in the health and wellness space, offering unparalleled services and experiences to its clients.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of TranquilTreat MedSpa, there are several key day-to-day operational processes that we will perform.

• Customer Appointment Scheduling: We will utilize a user-friendly online booking system to allow clients to schedule, reschedule, or cancel their appointments efficiently. This system also sends reminders to reduce no-shows.
• Client Check-in and Check-out Processes: We will implement a smooth and quick check-in and check-out process, ensuring clients can start their treatments on time and leave without delays, enhancing customer satisfaction.
• Inventory Management: We will regularly monitor and manage inventory levels of all spa products and medical supplies to ensure we never run out of essential items needed for treatments.
• Equipment Maintenance: We will conduct daily checks and routine maintenance on all spa equipment to ensure everything is in optimal condition, reducing the risk of cancellations or subpar service due to equipment failure.
• Staff Scheduling: We will maintain an efficient staff scheduling system to ensure that we have the necessary personnel available to meet the demands of our clients, including specialists for specific treatments.
• Quality Assurance: We will perform regular quality checks on all services offered to ensure they meet the high standards our clients expect, including cleanliness, treatment effectiveness, and customer service.
• Financial Management: We will keep accurate and up-to-date financial records, including expenses, revenues, and profits, to monitor the financial health of the business and make informed decisions.
• Client Feedback Collection: We will actively solicit feedback from our clients after their visits, using both digital and physical means, to gather insights that can help improve our services and address any areas of concern.
• Marketing and Promotion: We will consistently engage in marketing and promotional activities, including social media engagement, email marketing, and local advertising, to attract new clients and retain existing ones.
• Compliance and Regulation Adherence: We will stay updated on and adhere to all health, safety, and industry regulations applicable to medical spas, ensuring legal compliance and client safety at all times.
• Professional Development: We will provide ongoing training and professional development opportunities for our staff to ensure they remain knowledgeable about the latest treatments and industry trends.

TranquilTreat MedSpa expects to complete the following milestones in the coming months in order to ensure its success:

• Secure an ideal location in Raleigh, NC : Finding a suitable, accessible, and attractive location that fits the MedSpa’s brand and service offerings. This location should also comply with local zoning laws for medical and spa services.
• Obtain necessary permits and licenses : Completing all legal and regulatory requirements specific to operating a medical spa in North Carolina, including health department approvals, business licenses, and any necessary medical certifications.
• Build out and decorate the spa facility : Designing and constructing the interior of the MedSpa to reflect the brand’s ethos of tranquility and wellness, ensuring it is equipped with the necessary medical and spa equipment, and creating a welcoming and calming atmosphere for clients.
• Hire and train qualified staff : Recruiting a team of skilled professionals, including licensed estheticians, massage therapists, and medical practitioners. Implementing a comprehensive training program that emphasizes both the technical aspects of the services offered and the importance of customer care and satisfaction.
• Develop and implement a marketing strategy : Crafting a marketing plan to build brand awareness and attract the target customer base in Raleigh and surrounding areas. This could include digital marketing, local advertising, partnerships with local businesses, and grand opening promotions.
• Launch our medical spa : Officially opening TranquilTreat MedSpa to the public with a launch event or promotion that encourages bookings and introduces the spa to the community.
• Establish a client retention program : Developing a loyalty or membership program to encourage repeat business and build a steady client base, including offering incentives for referrals, package deals, and membership-exclusive services.
• Monitor and adapt financial strategies : Closely tracking financial performance against projections and making necessary adjustments to expenses, pricing, and budget allocations to ensure profitability.
• Get to $15,000/month in revenue : Achieving this financial milestone would indicate a strong start and the potential for sustainable growth, serving as a critical gauge for the business’s early success.
• Evaluate and expand service offerings : Based on client feedback and industry trends, regularly reviewing and potentially expanding the range of services offered to keep the spa competitive and meet the evolving needs of the clientele.

TranquilTreat MedSpa management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Nora Turner, President

Nora Turner brings a wealth of experience and a proven track record of success to her role as President of TranquilTreat MedSpa. With a background in managing and operating a medical spa, Nora has demonstrated her ability to lead a business to success by implementing strategic initiatives, fostering a positive team environment, and ensuring customer satisfaction. Her expertise in the medical spa industry, combined with her strong leadership skills, makes her uniquely qualified to guide TranquilTreat MedSpa towards achieving its goals and maintaining a competitive edge in the market.

To reach our growth goals, TranquilTreat MedSpa requires $560,000 in funding. This investment will be allocated to both capital and non-capital needs, including location buildout, equipment and machines, initial rent/lease, staff salaries for the first three months, initial marketing and advertising, supplies, and insurance. These funds are critical for establishing a solid foundation for our medical spa and ensuring a successful launch and sustainable growth in Raleigh, NC.

Financial Statements

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Medical Spa Business Plan Example PDF

Download our Medical Spa Business Plan PDF here. This is a free medical spa business plan example to help you get started on your own medical spa plan.  

How to Finish Your Medical Spa Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your medical spa business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Creating a successful medical spa business plan: a guide for entrepreneurs

Craft your medical spa business plan with our insightful guide for entrepreneurs. Discover the steps from market analysis to growth tactics.

Table of contents

Welcome, entrepreneurs, to the exciting journey of creating your own medical spa business! The medical spa industry is filled with unique challenges and opportunities. With the right approach and business plan, success is within reach.

In this guide, we’ll walk you through the essential steps to create a comprehensive business plan for your medical spa, covering everything from market research to choosing the right software solutions.

By the end of the article, you will have the tools to create a plan that positions your business for long-term success in this growing industry. Essentially, this is a med spa business plan template.

Before we dive in and explore the key ingredients to creating successful medical spas’ business plans check Appointible scheduling software for medical clinics →

Step 1: Define Your Medical Spa Services.

As with any business, it’s essential to clearly understand the services you will provide. Your services will ultimately be the foundation of your medical spa. They should be chosen strategically based on your target market and your competition.

Here is what you need to pay attention to when listing your services.

Identify the services you will provide

Start by brainstorming a list of possible services that you could offer. Consider what services are in high demand in your area – laser hair removal, botox, etc. – and what would set you apart from your competitors. It’s good to have a mix of both popular services and unique offerings that make your business stand out.

After you build your list, consider the following questions:

Are there any services that are particularly profitable or in high demand?

Are there any services that require specialized training or equipment?

Are there any services that your competitors do not offer?

Narrowing down your list and choosing the services that will be most successful for your business. Here are a few ideas:

Cosmetic services

Vein treatments

Botox and dermal fillers

Laser hair removal

Chemical peels

Microdermabrasion

Microneedling

Skin rejuvenation treatments

Body contouring

Medical weight loss

Other skin care services

Regulations and licensing

Medical spas are subject to many regulations and licensing requirements. They vary depending on location and services offered. Research the rules in your area and ensure that you are in compliance.

Some standard regulations and licensing requirements for medical spas include the following:

Obtaining a license for medical practice or nursing;

Getting a business license for medical services;

Complying with health and safety regulations;

Meeting requirements for medical waste disposal.

Connect with like-minded entrepreneurs on Facebook groups or forums. Most medical spas have undergone the same process and can give tips and advice.

Another place to look for more information on the topic is the American Med Spa Association  website . They have a wealth of knowledge about existing medical practices and new businesses.

List the staff you will need to hire

You can be the best of your craft, but even if you decide to provide services on your own, you will need at least a management team behind you.

Go back to the list of services you decided to provide and determine what staff you will need to hire in the short term. Consider what skills and experience you will be looking for in each role, and consider what training or certifications they need.

Assess your competition

Analyzing your direct competition – those in your vicinity – is one of the most critical steps when writing a successful medical spa business plan. Research other medical spas in your area and take note of the services they offer, their prices, and their marketing strategies.

Consider what sets your business apart from them and what you offer that gives a competitive advantage.

Are you offering lower prices?

Is your medical clinic specialized in some way?

Do you offer a thematic or different experience that other local businesses don’t have?

You may want to focus on a specific niche or offer services that are not commonly available in your area. Understanding your competition allows you to make more informed decisions about the services you offer and how you market your business.

Step 2: Structure your medical spa finances.

In the end, a business can be dissected into the money that gets out and that gets into your business. A financial plan is a mandatory part of any medical spa business plan. In fact, any new business that kicks off without financial statements is likely doomed.

We will not dive too deep into the ins and outs of cash flow statements, financial projections, or bank loans. In this article, we want to highlight that the “money out” has to start with budgeting and the “money in” with pricing.

A: Budgeting

“A budget is telling your money where to go instead of wondering where it went.” The quote from Dave Ramsey’s pictures really shows that budgeting is all about planning and keeping track of your money so that you know how much you can spend and where you need to save.

Here are the key lines you will need to include in the budget part of your medical spa business plan:

For rent, water, electricity, and other utilities:  A physical location is essential for your medical spa, which means paying rent or a mortgage, as well as utilities like water and electricity. Research the average costs for these expenses in your area to budget appropriately.

For equipment:  Medical spas require specialized equipment such as lasers, microdermabrasion machines, and other high-tech devices. These can be expensive, so budget carefully. Consider leasing or financing equipment to spread out costs.

For medical and cosmetic supplies:  Skincare products, injectables, and other medical devices are necessary for your medical spa. Budget for these supplies and factor in markups or discounts you plan to offer.

For marketing costs:  Attracting new clients requires investing in marketing your medical spa. This may include advertising, social media campaigns, and promotions. Set aside a budget for these expenses and consider hiring a marketing professional to maximize your budget.

For hiring your staff:  Your medical spa will require a team of highly skilled professionals, including licensed aestheticians, nurses, and physicians. Budget for competitive salaries and benefits to attract top talent.

For business insurance and license:  Liability insurance and appropriate licenses and certifications are essential for a medical spa. Budget for these expenses and consider legal or regulatory costs associated with starting a medical spa.

For learning:  The medical spa industry is constantly evolving, so stay up-to-date with the latest trends and techniques. Budget for ongoing education and training for yourself and your staff.

Prices and rates:  Balancing covering expenses with competitive prices is critical. Research other medical spas’ prices in your area and consider your unique value proposition. Consider offering package deals or memberships to encourage repeat business. 

B: Prices and rates

Setting your prices has everything to do with your physical location and who is your target market. These are things we will discuss in greater detail further down in the article. For now, it’s important to know how to strike a balance between affordability and profitability. Here are some tips to help you set prices for your medical spa services:

Research your competitors:  Find out what other medical spas in your area are charging for similar services. This will give you an idea of what the market can bear and help you avoid pricing yourself out of the market.

Factor in your costs:  Make sure you’re covering all of your expenses, including rent, utilities, equipment, supplies, and staff salaries. Include a profit margin to ensure that your business is sustainable.

Unique value proposition:  What sets your medical spa apart from the competition? Is it your expertise? Your customer service? Your state-of-the-art equipment? Your prices should reflect the value you offer.

Offer package deals:  We will also elaborate on this further at a later stage in this article. For now, consider offering package deals or membership programs. Packages are a great way to build customer loyalty and increase sales.

Stay flexible:  Don’t be afraid to change your prices as needed. If you’re not getting enough clients, you may need to lower your rates or offer special promotions to attract new clients. If you’re consistently booked up, however, you may need to raise your prices to adjust for the demand.

Setting prices is both an art and a science. Do your research, factor in your costs, and stay flexible. You can find the sweet spot that allows you to grow your business while keeping your clients happy.

Step 3: Choose a physical location.

As the British real-state mogul Lord Harold Samuel coined, “There are three things that matter in property: location, location, location.”

Accessible to your target customers

The first thing to pay attention to when choosing your medical spa business location is how accessible and reachable it is to your target customers – again, this is something we will discuss in more detail later in the article. For now, all you need is a general idea of where your ideal clients are.

You will also need to consider the transportation options in the area. Is there ample parking available? Are there public transportation options nearby? If your customers can get to your venue easily, it is way more likely that they’ll visit you regularly.

Finally, pay close attention to the competition in the area. This a double edge sword, as it can indicate that it is a good place to set up your medical spa, just as much as it can indicate intense competition.

Ambiance, design, and style

Consider how you can tailor the design and ambiance of your medical spa to attract and retain those customers – and yes, you guessed it, we will talk about it in more detail in step 4.

If you’re targeting busy professionals, you may want to choose a location near their offices and create a sleek and modern environment that appeals to their aesthetic.

The size of your medical spa venue will depend on your target market and the services you offer. Consider factors such as the number of treatment rooms, waiting areas, reception areas, and staff facilities.

For example, if you plan to offer a range of services, including massages, facials, and body wraps, you’ll need more space. Medical spas just starting out and only offering a few services can make it with a smaller space. Ideally, your spa size will feel spacious and inviting to your clients while also being practical for your staff.

Step 4: Build your med spa brand.

Yes, this is the step I mentioned a few times earlier in the article. Building your med spa brand is crucial for creating a strong business identity and attracting clients. Here are some steps you can take to build your med spa brand.

Come up with a mission statement.

Your med spa’s mission statement should capture the essence of your business and communicate your values and goals. Think about what you want your med spa to stand for and what sets you apart from your competitors.

A strong mission statement can help guide your business decisions and resonate with your target market. For example, if your med spa specializes in holistic wellness, your mission statement might be something like this:

“Our mission is to provide personalized, natural treatments that promote whole-body health and rejuvenation.”

Define your target market.

Defining your target market is essential for building a successful med spa business plan; Knowing your target market can help you build your services and marketing strategies to better meet their needs.

Who are your ideal clients?

What are their needs and preferences?

What are their age, gender, and social position?

As we already saw a few times in this article, it’s not just making a fuss over nothing. This will set the direction to define your services, choose your physical location, set your prices, and even make financial projections.

Take your time to address target customers with due care in your business plan.

Define your med spa name.

If you have followed the business plan template so far, you already have your ideal client defined, a mission statement, your services, and a cash flow statement draft. All of this should make it much easier for you to pick the right name for your med spa.

Consider what values and qualities you want to communicate through your name and how it fits with your target market.

For example, a med spa that focuses on luxury and high-end services might choose names such as

Opulence Med Spa;

Regal Rejuvenation;

Prestige Wellness Center.

A med spa that emphasizes natural, organic treatments might choose names such as

Pure Bliss Wellness Spa;

Nature’s Touch Med Spa;

EcoSkin Wellness Spa.

Med spa logo and visual identity

Your med spa’s visual identity should be aligned with your brand’s mission statement and target market. We have an entire article on  tips to design a logo ; here I will give you a summarized version of what is in that in-depth guide.

For a luxurious and high-end med spa, you might consider using rich, sophisticated colors such as deep purple, gold, or silver. Pair these with elegant serif fonts, such as Baskerville or Garamond, to create a refined and premium look.

If you decide your med spa will provide natural treatments, earthy or muted colors – such as sage green, soft brown, or pale blue – might be a better option. Modern fonts, like Helvetica or Lato, can also help you create a fresh and natural look.

Spas that focus on medical treatments and procedures can benefit from colors such as navy blue, white, or light gray. Bold, modern sans-serif fonts help build a clean and professional logo. You can consider Futura or Avenir, for example.

For a med spa that focuses on relaxation and wellness, calming colors such as pale pink, lavender, or light blue, paired with soft, flowing script fonts, such as Pacifico or Allura, will create a relaxing and calm look.

Sync your online and offline branding.

Nowadays, most small business owners create brands digitally with tools such as  Canva  or  Adobe Spark . It’s great having your site, social media accounts, and e-mail signature have the same cool design, logo, colors, and font. But what about your spa?

Consistency is key when promoting your medical spa brand. It can feel strange, and maybe even strange, to have one impression of a brand from the online world just to see something completely different in the offline one.

Use the same visuals, messaging, and tone of voice across all channels. Make sure that your physical location reflects the same personality as your online presence.

For example, if your med spa’s branding is focused on relaxation and calm, your physical location should be designed to create a peaceful and welcoming environment, with the right background sounds, colors, staff uniform, etc.

Step 5: Marketing your medical spa treatments

Let’s recap: you have defined your services, built a financial plan, created a brand, and learned what sort of venue you need to pick. We are over with more than half our business plan template, so let’s talk about promoting your medical spa. Let’s talk marketing!

Below we will present some of the main strategies for you to consider initially to attract clients and build a marketing plan.

Social media, social media, and then some more

Social media marketing is an incredibly powerful tool for promoting medical spa treatments. Instagram, TikTok, and Facebook are a few of your best allies when attracting new customers. Here are a few ways you can promote your medical spa on social media:

Before-and-after photos:  Sharing photos of successful treatments is a great way to showcase your expertise and attract new customers.

Testimonials:  Ask satisfied customers to leave reviews with testimonials on your social media accounts. Testimonials are very powerful when potential customers are weighing which medical spa to pick for their treatments.

Educational content:  Share informative and educational content on your social media. This is how your following gets the most value from your content and the main reason for them to stick around. Include tips on skincare, diet, exercise, and stress management, for example.

Behind-the-scenes : Give your followers a behind-the-scenes look at your medical spa. Share photos and videos of your staff, new equipment, and procedures to give an idea of how your business runs daily.

Live Q&A sessions:  Host live Q&A sessions on social media to answer questions from potential customers.

Contests and giveaways:  Encourage engagement on your social media platforms by hosting contests and giveaways, such as a free treatment to followers who share your post or tag a friend in the comments.

Have a website. Period.

Having a website for your medical spa is non-negotiable. It’s the first place potential clients will go to learn more about your services, pricing, and location. It is also the best place to tell your clients the qualifications and professional background of you and your staff.

Besides, with services like Wix, Zyro, and Squarespace, building a new website got easier than ever. They have pre-set templates that allow you to get your business online in minutes.

On your site, include high-quality photos, descriptions of your services, and a booking system like  Appointible . You can also use your website to share blog posts or articles on specific procedures so your clients get answers to their questions before starting a treatment.

Create a promotional calendar.

Having a promotional calendar is the best way to plan and execute marketing campaigns throughout the year, and it is super easy to get started. You can even build it on a notebook, or a free Google spreadsheet.

Your promotional calendar can include what times of the year you will have marketing campaigns, such as discounts on laser hair removal in the summer or hydrating facials in the winter.

Your promotional calendar is also the best place to define what days of the week you are posting on social media and what the post is about. Also, it is a great way to remind yourself to print marketing materials, if you are doing a campaign at your salon.

Network and attend events

Networking and participating in events is a great marketing strategy for medical spas. Health fairs or trade shows are excellent places to put your clinic in front of potential clients. You can also host your own events in your clinic, such as open houses or educational workshops.

You can also offer exclusive promotions or discounts to attendees to encourage them to book an appointment with your medical spa.

Step 6: Get software for managing bookings

As you start your medical spa business, you might not initially focus on technology and software – particularly when it comes to client management.

However, as your business grows, having a reliable appointment scheduling system will become crucial. This is where medical spa booking software comes into play!

WITHOUT a booking software

This is how your day as a medical spa business owner looks without a dedicated booking system.

You waste precious time taking phone calls:  Time is money, especially in the medical spa industry. If you’re constantly on the phone, booking appointments, and answering client questions, it takes away from your ability to manage your business effectively.

You make a mess with pen and paper:  In the beginning, it might seem simpler to rely on pen and paper for appointment scheduling. But as your client base grows, this method quickly becomes unmanageable and error-prone, leading to missed appointments and unhappy clients.

Google Calendar works… kinda:  Google Calendar can be a helpful tool for small businesses, but as your medical spa grows and appointments, staff schedules, and client management become more complex, it can quickly become overwhelming and inefficient.

Client management often gets out of control:  As your client list expands, managing their information and appointment history manually becomes increasingly difficult. Doing so manually can lead to poor customer service and difficulty in accessing essential information when needed.

It’s hard to market services to your clients:  Marketing is essential for attracting new clients and maintaining your medical spa’s growth. However, without the right tools, coordinating your marketing efforts with appointment management can be a major challenge.

WITH a booking software

Behold, the booking software. This is how a typical day at your new business can look like with an appointment scheduling tool:

New clients book treatments 24/7:  Medical spa booking software allows clients to book appointments online anytime, anywhere – even at 3 am on a Sunday. This convenience leads to increased bookings and less work for you.

Marketing becomes second nature:  Integrating your marketing campaigns with appointment scheduling software creates a seamless experience for clients, improving the effectiveness of your marketing efforts. For instance, promotional messages and appointment reminders can be sent using the same software, ensuring consistency and relevance.

Reminders and follow-ups are automatic:  No-shows can negatively impact your revenue and scheduling. With medical spa booking software, you can set up automated appointment reminders and follow-ups, reducing no-shows and keeping your schedule running smoothly.

Managing your medical and management staff gets super easy:  Booking software streamlines staff management by allowing you to create and manage schedules, appointment bookings, and performance tracking. This ensures the right staff members are in the right place at the right time, improving overall productivity and efficiency.

Appointible: The go-to medical spa appointment scheduling software

The key is finding the right software to handle online bookings and automate appointment scheduling. Introducing Appointible: a powerful, user-friendly solution for medical spas in the beauty and wellness industry. Appointible features a modern online appointment booking system designed to help your business grow.

We highly recommend you  start a free account with Appointible  and experience the benefits of seamless appointment scheduling and management for your medical spa business.

Step 7: Growing your medical spa

If you’ve done everything right, there will come a time when growth will be inevitable for your medical spa.

Even though we’re talking about creating a business plan, it’s important to consider growth from the very beginning. You’ll be better prepared if you have a good idea of where your business is headed.

There are two paths for medical spas to grow:

Horizontal spa growth

Horizontal growth means that, over time, your medical spa expands its services, hires additional staff, and potentially opens new locations. This approach aims to broaden your service offerings and reach a wider client base.

If you want to pursue a horizontal growth business model, start by incorporating it into your branding and facility size. For example, you might plan for future expansion by investing in a larger space and equipment to accommodate additional services or retail offerings.

Vertical spa growth

Vertical growth, on the other hand, involves specializing in a select number of services and striving to become the best in those areas. By focusing on a few core services, you can deliver exceptional quality, which may allow you to charge premium prices and keep payroll, supplies, and overhead costs to a minimum.

As you can see, there are multiple ways for your medical spa to grow, and you should choose the one that best aligns with your vision. Research your options, plan carefully, and ensure you adhere to the regulations in your area.

Most importantly, don’t forget to review your efforts and adjust your strategies as needed. With the right mindset and approach, it’s possible to create a thriving medical spa business.

That’s all you need to know about creating a business plan and growing a successful medical spa this year. We hope that this article has been helpful to you and wish you the best of luck in your endeavors!

Don’t hesitate to leave us your opinion in the comment section below.

About the author

Professional writer and storyteller, with a deep passion for Traveling, Mental Health and Marketing.

Fernando Cintra

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Sample business plan for med spa startup-what you need to know.

Executive Summary

Opportunity.

There is an insatiable growing demand for aesthetic procedures with projected global growth of 12.2%. Almost half of all global aesthetic procedures are performed in the United States.  This creates tremendous opportunity to meet the growing demand of these procedures.  In addition, there is significant variation in who can deliver these procedures and malpractice cases have increased especially for non medical professionals performing these treatments.  As consumers become more informed and state regulatory agencies become stricter, this will create a further opportunity for highly trained individuals such as physicians to transition and dominate this space.

Our solution is to provide a hybrid environment in combining the best elements of a traditional clinical space and a more tranquil day spa.  In addition, by utilizing highly trained physicians, we are able to leverage our skill to provide comprehensive aesthetic care with demonstrable results while adhering to the strictest standards.  This will also reduce the variation in care received by prospective client.  This is one of the reason why most med spa franchises were not successful. Finally, with our cadre of seasoned advisors in various different industries from legal to marketing, we are poised to dominate the local competition.

Our solution includes the appreciation of newer trends which are gaining popularity.  In addition to tradition service offerings of neuromodulators, dermal fillers, and laser based procedures we will also be focusing on PRP for rejuvenation and hair growth as well as the body contouring marketing.  Newer advances in the aesthetic industry will continue to drive this demand and we will be able to capitalize on it.

Majority of aesthetic procedures have been performed on Causcasian women between the age of 40 to 54.  Over 17 million noninvasive and minimally invasive procedures were performed in 2016 with 90% being performed on women.  While this represents a continued targeting opportunity, younger women age 30 and up are increasing their utilization of these procedures. In addition, men and ethnic groups are more frequently  getting this procedures and this creates an opportunity for additional marketing. 

Competition

Aesthetic procedures were once the domain of dermatologist as well as plastic surgeons.  However the popularity and demand for these procedures have lead to non core physicians offering these services as well as non medical professionals.  In addition, regulations regarding these procedures vary from state to state.  Finally, frustration with traditional medicine has led to. more physicians entering this space.  Despite rising competition, our focus is on a model involving the use of highly trained physicians as well as focusing on marketing.  Up to 80% of medical spas go out of business secondary to lack of highly skilled professional, inadequate resources, and lack of aggressive marketing to dominate this area. By utilizing a team of advisors including other successful med spa owners, legal experts, and dominant marketing companies, we definitely have a leg up on the competition.

Our team is comprised of highly trained physicians, lawyers, financial and marketing experts to guide us to successful deployment and growth of our business model.  By focusing on the needs of our potential clients, both in terms of offering the latest and most popular aesthetic services, as well as paying attending to customer service, we will dominate the local competition.  Our goal is to cultivate lifelong relationships with our client by educating them and offering solutions that match their needs.  It is very easy to prey on individual insecurities in terms of aesthetic procedures, but by establishing ourselves as a trusted source we will build a practice with expertise, honesty, and integrity .

Expectations

Our goal is to be net cash flow positive by month 9 and profitable by the second year.  we expect to grow.  Our net profit will be 14% of our revenues the second year and 25% by the third year.  By focusing on revenue generation procedures, we expect the greatest growth to be in the first three years followed by steady growth in revenues at 10 to 15% per year thereafter.  By leveraging the expertise of our advisors, we will be profitable at the end of year 2 instead of the traditional year 4 to 5.

Financial Highlights by Year

Financing Needed

The business will be funded by personal funding sources as well as SBA business loans.  In addition, business credit cards as well as a line of credit may be utilized for startup costs, capital expenditure and maintains operating costs.

Problem & Solution

Problem worth solving.

As the aesthetics industry continues to grow and fuel the increasing demand for minimally invasive and non invasive procedures, this creates an opportunity to capitalize on the demand.  Given the multiple problems that affect the health care industry, more physicians are turning to alternative forms of income to supplement or replace their traditional practice.  Given the significant variations and regulations affecting the aesthetic industry, many non medical and unskilled professionals are entering this space.  The goal is to utilize the advanced medical education and training and leverage it in the aesthetic and wellness industry. 

Another problem is the lack of accountability when it comes to aesthetic procedures in comparison to other medically necessary procedures.  Given the relative infancy of the aesthetic industry, variations in practice and proper techniques often times result in injury to patients.  The number of lawsuit especially against non medical professional is on the rise as a result improper technique and lack of medical training.

The focus of most aesthetic practices also has been primarily with improvement in aspects of appearance.  While it can have a profound affect, it does not necessarily address the client from a holistic perspective. The trend in aesthetic medicine is to incorporate some component of wellness as well to ensure that the client not only looks good but feels good.  It is this incomplete treatment of the person, which creates an additional opportunity

Our solution

Awesome Medspa and Wellness center will capitalize on this demand and leverage the medical training and skillset to offer clients professional and exceptional care while maintaining the highest standards.  Many of the practitioners of aesthetic medicine don’t have a medical degree and some providers don’t event have a medical background.  At awesome medical spa, the procedures will primarily be performed by physicians and other medical professionals under the supervision of these physicians to ensure the highest adherence to standards.  Our goal is to ensure that our clients get access to the latest aesthetic products and services in an environment built on ethical standards and an attention to the performance that will ensure safety as well as deliver results.

Target Market

The global aesthetic industry is slated to grow at a CAGR of 12.2% over the next year and is an industry worth nearly 20 billion dollars.  The United States represents half of the value of the overall global aesthetic industry.  Consumer demand has created an insatiable appetite in this space.  To fully appreciate the tremendous growth in this space as well as future opportunities it is important to understand the present market conditions for aesthetic procedures in the United States.

The focus of the aesthetic medicine and wellness industry is on non invasive and minimally invasive procedures such as botulinum toxin ( Botox) , dermal fillers, laser based services including hair removal and skin rejuvenation, as well as chemical peels and microdermabrasion.  Recent trends such as platelet rich plasma, body contouring, bio identical hormones and sexual health are increasing in interest and utilization.

According to the ASPS, in 2017, there were 17,504,950 of these types of procedures.  This number is 10 times the surgical procedures that were performed.  There was also a growth of 137% compared to 2000. 

Almost 50% of all cosmetic procedures were performed on women between the age of 40 to 54. This age range was followed by 55 and over with close to 4 million procedures and in third place 30 to 39.  In terms of gender differences, 90% of cosmetic procedures were performed on women with 10 percent being performed on men.  In terms of ethnicity, 70% of procedures were performed on Caucasians followed by Hispanics, African Americans, and Asian Americans.

While Caucasian women between 40 to 54 remain the primary utilizers of cosmetic procedures. there has been a gradual increase every year in men and other ethnic groups utilizing these services.  This creates future opportunities to target men as well as a growing group of Hispanics, African and Asian Americans.

Millenials, or those born after 1982, remain a highly sought after market segment given increased discretionary spending as well as being tremendously influenced by societal factors and the popularity of social media

Current alternatives

Given the demand created by explosive growth in the aesthetic industry, there is no shortage of competitors.  These procedures, once the domain of core physicians of plastic surgeons and dermatologist, are being performed by non core physicians as well as non medical professionals.  These cosmetic procedures are primarily available in three different settings: Physician offices, medical spas, and days spas.  The most commonly performed procedures offered at most medical spas and aesthetic practices include Botox, dermal fillers, laser based treatments, microdermabrasion and chemical peels.  Rising trends in other modalities such as body contouring and platelet rich plasma along with bio identical hormones, weight management and sexual health are finding their way to the service offerings of traditional aesthetic practices. 

Because of concern for consumer safety, increasing regulatory guidelines will place pressure on the aesthetic industry, which may actually benefit medical spas operated by physicians by limiting non medical professionals.

However, a growing sense of frustration amongst physicians are leading them to consider augmenting their existing practice with aesthetic medicine and wellness or completely transitioning into this space.  Most medical spas and cosmetic services are fee for service and typically not covered by insurance .  Therefore this creates a financial incentive for others to enter this space.

There are approximately 4000 medical spas in the United States with approximately

40% being concentrated in the South and the remaining being in the East and West Coast.  While competition in these areas remain high, opportunities in the central portion of the United States may lead to growth due to less competition.

While skin care and at home devices remain competitors of these non invasive and minimally invasive cosmetic procedures, they at present do not represent a significant threat to the aesthetic industry.  Often times they are used in conjunction with these types of procedures.  Certainly as technology and R and D lend itself to better skin care products and at home devices, this may a be a potential threat in the future

The goal of Awesome Medical Spa and Wellness Center is to incorporate both these types of cosmetic procedures as well as wellness medicine which incorporates treatment modalities which. make people feel young.  Our goal is to create a medical practice where we not only make you look good but also make you feel good.

Our advantages

Our biggest advantage is the training and level of service offerings in relation to our competitors. First our medical spa is staffed with a board certified physician who has received the training necessary to delivery aesthetic procedures and wellness medicine in a safe and effective manner.  Unlike other practices run by either non medical professionals and mid level medical professionals such as physician assistants and nurses, our premise is that the facility is owned and operated by a medical doctor who may choose to use PAs and RNs as ancillary support.

Second, given the competitive nature of the aesthetic industry we plan to use technology and products which meet the highest standards to ensure the safety and effectiveness of our services.  At our med spa , we do not cut corners.  Combined with the utilization of the latest and best practices, is our commitment to customer service.  Traditional medicine often times does not pay attention to this component but it is essential in aesthetic medicine. In addition, we have this distinct advantage over our core physician counterparts such as dermatologist and plastic surgeons.  Sometimes wait times in a dermatologist’s office can be several hours because they are combining both general and cosmetic dermatology.  They seem to take advantage of the fact that clients are inherently coming to them for skin concerns and will utilize their cosmetic services.  At our med spa , the client experience is at the forefront.  Exception experience is also based on consistency.  When you walk into a Ritz Carlton anywhere in the world, the level of service is exceptional and consistent.  That is the goal with our medical spa.

Marketing is at the cornerstone of our plan to dominate the local area.  Many aesthetic practices don’t invest adequately into marketing because either they have held a dominant position or they simply don’t understand the increasingly competitive landscape.  Through proper implementation of an aggressive marketing strategy including digital and social media marketing, we aim to dominate our local competition within a short period of time.  Having already executed a similar strategy with our prior medical spas with tremendous success, we plan to replicate this strategy.

Finally, we are fully supported by industry experts and advisors in various different industries related to the aesthetic medicine and wellness practice.  Our advisors encompass everything from marketing support to legal support to training and efficient implementation of our business model.

Marketing & Sales

Marketing plan.

Marketing is an integral part of any aesthetic practice. Many practices that have failed have been secondary to one of three reasons: lack of trained professionals, lack of capital, and finally ineffective marketing. 

Marketing remains a cornerstone of driving prospective consumers to the business.  A robust strategy which incorporates a primarily digital strategy is required to succeed in this increasingly more competitive landscape.  Traditional forms of media such as TV, radio, print and billboards are no longer effective in marketing in many different industries and this certainly holds true for the aesthetic and wellness industry.

Marketing has to include a professionally designed website with on and off site search engine optimization combined with a social media strategy comprised of major players such as Facebook, Instagram, Snapchat, Pinterest, and Twitter.  A third component is paid advertising through Google PPC and Facebook and Instagram Ads.  This multi pronged digital approach will ensure the message reaches the target segment and to ensure revenue generation from day 1.

Equally important to the delivery of the message is the content.  Given the competition in this demanding industry, the message has to resonate with the target population. Our primary mission is to provide safe and effective treatments which are minimally and non invasive.  This translates into lower risk compared with traditional surgical procedures.  In addition, our focus is on leveraging our highly trained medical professionals to perform this treatments which will further differentiate ourselves from non medical professionals as well as medical professionals without adequate training. Finally, our approach to rejuvenation is a holistic one where we combine both aesthetic and wellness medicine to ensure that you look and feel younger.

Customer service is integral to any business.  By implementing surveys, loyalty and referral programs, our goal is to ensure a higher retention by engaging our clients through multiple points of interactions. 

This comprehensive marketing strategy will lead to dominance in a field which has been recently described as the Wild West of medicine, where everyone is trying to do everything to capitalize on the continued growth if this market space.

There are several steps in the sales process.  The most important is a steady stream of leads which have the potential of converting into clients that actually come to the physical location and purchase a product or service.  This part of the sales process is predicate upon developing. profession website as well as lead funnels which are able to distill prospective clients into customers.

Second part of the process is cultivating the leads.  While some of this cultivation is an automated process through the use of digital marketing and sales funnel, an integral component is having staff that is trained in the process of further moving this clients and actually scheduling them for an appointment.  The sales funnel itself is capable of shepherding clients to our online scheduling system.  Given the immediate nature of consumer needs, this is important to capture clients at the moment they entertain the procedure.  The faster you are able to reach your clients the greater the chance of success at true conversion.

Any client that are on the fence will be further engaged into drip campaigns meant to offer greater incentives to become customers. In addition, staff members will reach out to clients either via a video message, text messaging or a phone call.  Most people require at least 6 to 7 points of contact before they decide to become actual customers.  Our software can also be setup to reach out to them in the future if initial attempt are unsuccessful.

Loyalty programs and referral programs are successful in creating loyal customers as well as creating avenues to attract new client.  This can be accomplished through the use of our loyalty app which we have deployed in our other locations with great success.

Special events mean to demonstrate new service offerings as well as products have in the past produced fantastic results by giving potential customers a deeper understanding of the procedure they may be interested in. We couple these special quarterly events with special promotions and incentives and limit it to a select amount of clientele to create a sense of urgency in converting these leads.

Finally, we ask our clients for feedback in forms of online surveys and reviews. This allows us to further fortify our sales process as well as improve any areas which may be lacking.  By demonstrating to our client, their experience is of paramount important, this creates a further trust based relationship where the customer is likely to utilize aesthetic and wellness services for years to come. 

Locations & Facilities

The physical location for Awesome Medical Spa and Wellness Center is malleable depending on the geographic region and availability for a commercial space.  We can easily deploy our practice into a free standing building in a suburban setting, to an office complex either in a suburban or metropolitan setting.  Another option to limit build out cost includes the option of leasing space in an existing medical practice.

Given the focus on cosmetic procedures as well as wellness medicine, it is important to create an atmosphere of beauty and tranquility to differentiate it from the clinical nature of traditional medical practices.  In addition, these procedures are typically fee for service and therefore the physical space as to be commensurate to the concept of beauty and wellness.

While ideally, a free standing building with at least 1500 to 2000 sq feet with adequate parking would be desired,  it is not a requisite for building a successful aesthetic practice.  As long as the environment is tranquil and beautiful, attention to customer service is at the forefront, and the medical professionals are able to deliver demonstrable results, this type of business can function in thrive in various different environments.

Technology is at the heart of the aesthetic industry and wellness medicine.  Several key components are integral to the success of a growing practice.

First a comprehensive EMR or electronic medical system is required to keep track of patient documentation. Several EMR has built in Point of Sale components as well as marketing components.  The POS system integrates with credit card processors and obviates the need for a dedicated credit card terminal, although even if one is required they do not contribute to the cost significantly. One such piece of software is PatientNow.  Most of the available software is based on an initial fee followed by a subscription service. It also functions as a CRM for managing and marketing to the existing clients.  It features an online portal as well as text based communications to facilitate the process for the client

The second integral component includes light and laser based systems for laser hair removal and skin rejuvenation.  While newer technologies are constantly evolving, the basic principles of lasers in cosmetic medicine have stayed the same.  Lasers on the secondary market from reputable deals provide a significant cost savings of 50% to 70% over their newer counterparts and are just as effective.  This can reduce the startup costs and allow a business to increase the profit margin. A third option for laser technology is to rent the lasers on a monthly basis which again can be an option to limit upfront expenditure and rent to buy options can be utilized to acquire the technology over the course of 1 to 2 year

All in one platforms are the direction for startup as it gives you the ability to perform the maximum number of procedures while limiting the initial expenditure.  There are several platforms which fall in this realm.  Two that are commonly utilized are the Cynosure Elite and Candela Gentleman platforms. They combine an alexandrite and a YAG laser which allow you to treat all skin types as well as being able to perform skin rejuvenation procedures.  Addition of IPL or intense pulsed light as well as fractional resurfacing can also increase maximum marketability. An example of such a technology is the Cynosure Elite Platform in combination with the Palomar MAX G IPL and 1540 nm fractional handpick.

Three of the top five procedures include botulinum toxin, dermal fillers, chemical peels and microdermabrasion or Hydrfacial device.  Relative to lasers, the injectables represent a much smaller cost as only a small inventory is required initially and does not contribute to overall significant cost.  Also the shipping logistics of these injectable companies is very efficient and often times you get additional product the next day allowing you to keep a small inventory.  Mircrodermabrasion machine does not generate high revenues but minor procedures are a gateway to higher ROI and revenue generation.

Body contouring at increasing at a fast pace especially the non invasive procedures such as Trusculpting, Exilis, Coolsculpting, Vanquish, and many others.  We have also seen a tremendous increase in direct to consumer advertising in the body contouring space after Allergan acquired Zeltiq, the make of Coolsculpting.  People with mild to moderate areas of localized areas are opting for these non surgical procedures instead of traditional liposuction especially since the technology has improved significantly.  Coolsculpting, especially produces 90 percent satisfaction rating when the right client is selected with minimal to no risk as compared to traditional surgery.

Other technologies and services that represent an increasing trend include platelet rich plasma systems which require a centrifuge and PRP kits which help to separate the plasma component from the blood.  This platelet rich plasma and then injected into the face to stimulate skin rejuvenation or into the scalp to help hair growth especially for androgenic alopecia. One of the hottest trends has been the Vampire Facial, which is a trademarked procedure by Dr Charles Runels.  Essentially it combines micro needling  with platelet rich plasma to help improve the quality of the skin.  This procedure has been made very popular by the likes of Kim Kardashian further testament to the power of social media as an overall marketing strategy.

A photography system such as the Vector 3D for before and after pictures is required.  There are several options.  A reasonable setup can be implemented with a DSLR camera and lightning for under 1000.  Innovative companies such as RxPhoto also allow for utilization of your mobile devices to provide consistent pictures without a large initial investment and are based on subscription type services.

Computers, high speed Internet and a SONOS music system round out the overall technology in the med spa startup .  Depending on the size of the practice 2 to 4 computer terminal may be requires or mobile units such as the Surface Pro or MacBook Air for ease of portability.  A server can be utilized to store all data and images in a secure system and allow for a centralized storage point with cloud based backup.

Equipment & Tools

Other equipment that is required include reception desk, spa furniture, spa tables/beds to provide comfort as opposed to a clinical and cold medical table.  In addition, water features and other embellishment will further enhance the serenity and beauty of the practice. 

Other equipments will include a centrifuge to process the blood into platelet rich plasma.  This is not a large investment and a good centrifuge could be purchased for $2000. 

Future purchases may include a body contouring device such as the BTL Vanquish or Coolsculpting which is a significant expenditure  however PRP and body contouring are body rising trends.  Fat elimination procedures and cellulite treatment have increased over 20% over the last few years.

Additional lasers and equipment may be purchased in the future to address specific cosmetic concerns such as vein treatment, vaginal rejuvenation, mens health and impotence .

However the initial focus should be on the top 5 popular procedures with future focus on additional services which will expand offerings and increase revenues

Milestones & Metrics

Key metrics.

Success is predicate on constraining start up costs and maximizing revenue stream from day 1 . Marketing is a cornerstone of lead generation and revenue stream creation.  Certain metrics such as cost per conversion for digital based marketing are important

to understand. The average cost for lead acquisition depends on the service and local competition.  The goal is to make the digital marketing strategy and reduce the cost per lead acquisition and maximize the procedure with the greatest return on investment such as injectables and laser based services. The focus will be on the top 5 procedures as the popularity and demand will dictate growth. 

Website traffic is one of the components of the digital marketing strategy and typically revenue generation is linked to a professionally designed website that is able to convert the traffic into leads that come to the business location.  The goal is to create valuable content and engage in onsite and offsite search engine optimization to attract potential clients.  By analyzing website traffic and conversion rates it is possible to estimate the ROI for various different marketing strategies.

Cash on hand is an important consideration for the first year of business. This will ensure that the business will thrive during initial period where growth is approaching the break even point. One of the metric we will be using is to arrive at the break even point within 9 months to 1 year and to be profitable by year 2.  By paying close attention to the overhead expenses and minimizing the startup costs, it is possible to reach this period within a short period of time as opposed to the traditional proscribed period of 5 years.

Ownership & Structure

Awesome Medical Spa and Wellness Center LLC is register as a limited liability corporation with 2 founders with equal shares. At this point no outside investors are involved although there might be an opportunity for partnerships in the future with newer aesthetic and wellness treatments in the field of bio identical hormones, hair loss treatments, vein therapy, IV therapy, functional and nutritional medicine.  The premise of this entire industry is a holistic approach to both internal and external well being and appearance.  This will be future opportunities and growth in this segment.

Company history

Awesome Medspa and Wellness will work with trusted advisors and industry exports to start up a business which has demonstrated profitability with proper execution.  Many have tried to franchise the med spa model but have typically failed due to variations in statewide regulation as well as lack of medical supervision and skilled staff.

Our model is predicated on medical doctors using their training as well as skill set to deliver a majority of the cosmetic procedures as well as deploy wellness medicine while maintaining a level of expertise that was previously unrivaled.  In addition, we will oversee a staff of potential nurses, physician assistants and licensed aestheticians.

Our team of advisors have successfully started up multiple aesthetic and wellness practices.  Having this as a resource will allow us to structure a successful business model, while constraining cost and maximizing profitability by leveraging the combined expertise of our advisors.

To date, we have formed strategic alliances with the personnel necessary to start up our business. In addition, the business plan will serve as a roadmap for future success.  At present our goal is to focus on results oriented products and services to take advantage of the burgeoning aesthetic industry.  The focus on rising trends will allow us to maintain superiority in our local market and grow as we incorporate new technology and services.

We have also taken the prerequisite courses in legal issues of aesthetic startup, logistics and business plan, staffing, training, and marketing.  This has allowed us a comprehensive view of th industry and will allow us to execute the business plan.

Management team

The management team is made up of the owners of the business. Our primary expertise lies in our medical training and ability to perform all non invasive and minimally invasive aesthetic and wellness procedures regardless of location.  We hope to hire a spa manager to oversee the daily operations of the spa.  As previously mentioned, we have done the research and taken courses covering a multitude of topics to start up this business.  In addition, our team of advisors have decades of experience in this industry having built a successful model.  Our strategic alliances with vendors, lawyers, financial institutions, and marketing experts have laid a foundation for eventual success was defined by profitability and growth within a short period of time.

Our team of advisors included lawyers specifically familiar with the aesthetic industry including the state regulations.  They will provide a packet of these regulations as well as all the information paperwork and consents necessary to safely start a practice while maintains legal compliance in all 50 states.

Secondly, our access to vendors allow us to take advantage of group pricing and add the proper equipment and supplies necessary to generate revenue from day one.  These vendors include laser, medical suppliers as well as malpractice carries.

Our marketing team deals specifically with the niche of physician practices including aesthetic medicine and wellness.  They have discovered the recipe for marketing success in terms of lead generation through a comprehensive digital strategy.  The entire goal is to drive prospective clients and working with a marketing company that has demonstrate good ROI and profitability for marketing resources will give us a competitive advantage.

Finally, our team of advisors includes other physicians and specialist such as plastic surgeons, dermatologist, and successful owners of the aesthetic industry.  Through cooperation and collaboration, we intend to leverage our experience and expertise into a highly profitable business.

Financial Plan

Key assumptions.

The financial forecast is based on actual values from other aesthetic medicine and wellness practices.  It was provided to us by our team of advisors and business owners who have a similar practice.  Assumptions for growth are based on the CAGR of the aesthetic industry which is forecasted to grow at 12.2% for the next 5 years.  The forecast models therefore are based on past results as well as market research to give an accurate estimation.

Key hires will be support staff including spa manager, medical assistants, nurses, and/or physician assistants.  Initially, it may just be a receptionist and a medical assistant to constrain costs but as the business grows, we will be adding personnel with specialized abilities.

Notable expenses include build out costs which can certainly be eliminated either if the space is already built out or renting a space in an existing practice.  Other significant costs include laser equipment, spa furniture, computer systems, and other miscellaneous expenses.

First year revenues based on prior experience and market research will be help us reach a break even point at month 9 to 10.  We will be cash flow positive at this point and will realize a profit of 14% by year 2.  We will continue growth through addition of services and private label skin care product.

Revenue by Month

Expenses by Month

Net Profit (or Loss) by Year

Use of funds

These funds will be used for build out costs, capital expenditures such a purchase of computers, spa furniture, and equipment as well as covering operating costs, marketing, and personnel.  As the business becomes profitable, this revenue will be used to grow the business by increasing marketing, adding personal, and purchasing new equipment.

Sources of Funds

Source of funding will be comprised of private funds as well as SBA business loan.  The exact amount of personal financing will be 250000 in addition to a business loan in the amount of $250,000.  Additional potential sources of financing include personal credit cards as well as lines of credit

Projected Profit and Loss

                                                                                 2019                          2020                          2021

Projected Balance Sheet

Projected cash flow statement, profit and loss statement (with monthly detail).

Operating Expenses

Salaries and

                                                                                                                     2019                                                              2020                                                              2021

Balance Sheet (With Monthly Detail)

Paid-In Capital

Retained Earnings

Cash Flow Statement (With Monthly Detail)

Investing &

Purchased or                  ($419,000)

Investments Received

Short-Term Debt

Dividends &

Distributions

Net Cash Flow

from Investing             ($419,000) & Financing

Cash at Beginning

All content in this blog is for informational purposes only. It is not medical or legal advice. Please consult with lawyer or a medical professional.

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How to Write a Spa Business Plan in 2024?

Whether you’re hoping to expand your spa services, open a new spa or gain an edge over local competitors, having a detailed spa business plan is essential.

What You Will Learn

We’ll go over what you’ll need to do to create your business plan, as well as some tips to help you get started. We’ve also put together a spa business plan free template to help you.

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What is a spa business plan, why does your spa need a business plan, key elements of a good spa business plan, spa business plan template.

This plan is a document that outlines the financial, management and marketing aspects of running your spa. This includes things like your financing and startup costs, as well as market research and a competitive strategy for growing your business.

You’ll want to include both an executive summary (more detail on this later) of the plan itself, in addition to a description of your business and a clear roadmap for how you plan to promote and develop your products and services, and a description of your target market.

You should also include a plan for supporting your technicians and staff, including your staffing needs and any training or support they will receive.

Whether you’re creating a medical spa business plan, or setting up a luxury day spa, market research is essential. Write a business plan with more than just your own spa mission statement and vision in mind- include clear business goals, a sample budget, and info about current industry trends.

This plan will be something that you can check regularly, adjusting it as needed and using it as a guide to help manage your spa, make informed business decisions and be sure that you’re meeting your targets for success.

Your management team can use the business’s plan to help anticipate future sales and profitability, adjust the staffing or advertising strategy, and check financial projections at a glance.

To learn more about spa management improvement check out our post How To Improve Spa Management Efficiency .

Truthfully, every owner or manager needs to write a business plan- it’s not limited to the spa industry.

This plan is a living document that will make it easier for you to create financial projections and make decisions that affect your clients and your employees- it’s just as important as the technicians and treatments in your spa.

If you need help securing a loan, attracting investors, deciding which spa services or products to promote, or even how to reach a new demographic of potential clients, having a solid financial plan outline and strategic vision makes it all easier.

Proper business planning isn’t just essential for securing present-day success, it gives you a roadmap for your spa’s future. You can use your vision and mission statements to help with brainstorming sessions and team meetings, and it can even inform things like your spa’s reward structure and client loyalty programs.

It’s a way to make sure that you stay at the top of your game and meet your clients’ changing needs.

Do not miss our post on spa floor plan .

If you’re wondering how to write a business plan for your spa, you’re not alone- in fact, these documents are all as unique as the spa’s owners, clients and staff are. A lot depends on the size and location(s) of the business, but they do share some common elements.

They always give an overview, describe your target market and services. They also give information like your projected sales and break even point, plus your marketing strategy to attract new customers, anticipated spa expenses and overall financial plan.

For new spas, you’ll list any startup costs and explain how you’ll obtain financing. If you’re running an existing luxury spa, business plan contents should show some financial highlights such as whether you’re hitting your targets, and what your future goals are.

Now, let’s look at all of this more closely:

How to Get Started on Your Spa’s Business Plan?

Whether you’re dealing with potential investors or just planning the next round of equipment purchases and technician training, your spa’s business plan will come in handy.

It gives you a clear picture of the business’s finances and structure, keeps you focused on long-term goals and lets you review decisions with your mission statement in mind.

Some key steps you should take are:

• Gather information: Check out other spas and businesses in your area, look into new treatments and equipment, and decide on your target market (or how you can expand into a new one).
• Understand the Roadblocks: Sit down and make a list of things that might affect your business in terms of cash flow, startup costs or time and training. Make sure to include these in your budget and financing plans.

Pro tip: Spa management software can help you track your team’s performance and progress in meeting these targets (and much more).

• Find Your Niche: What makes your spa special, especially with all the other businesses out there? If you offer a unique selling-point that appeals to certain clients (such as anti aging treatments, facials or sports massage) then come up with a marketing plan to reach these customers.
• Save Time With a Free Template: There are tons of spa business plan examples and free templates available online, and using one of these has its benefits. You can save a lot of time (and stress) by simply adjusting a pre-made business plan template instead of creating a brand new one from the ground up.
• Ask a Professional: This is just as true for someone creating a large med spa business plan as it is for someone running a small and cozy day spa. The more professional everything looks, the better.

Hiring a consultant to go over the plan outline, financial highlights or even to help you write your mission statement and marketing plan can make a big difference, especially if you’re planning on using it to secure funding and attract potential investors.

Here are some examples of things that you’ll want to include in your spa’s business plan:

This is where you’ll make your first impression on potential investors and anyone else helping to manage or run your spa. Make sure it has:

• Your Spa’s Business Name (and potentially your logo)
• Your Contact Info

Table of Contents

Every business plan should be organized, and your table of contents will help with this. Divide everything clearly into sections to make it easy to find.

Executive Summary

First impressions are crucial, especially if you’re trying to secure funding. A clear and concise executive summary will go a long way. Be sure to include:

• Your Spa’s Mission Statement (This should outline your goals as a business and your plan for getting there)
• Your Vision Statement (This is where you want your spa to be in the future, even years down the line)
• A Business Overview (Outline your spa’s concept- is it a chic day spa, a medical spa focused on specialized treatments, or a combimation of different elements, for example? Then, give a brief summary of the plan’s contents)
• Key Success Factors (What do you need in order to start your spa and keep it going strong?)

Business Description

Briefly explain your business and services. Make sure to include:

• Details about your locations
• Current treatments provided (and any new ones you hope to offer customers)
• Staffing Details (such as the number of technicians and support staff)
• A breakdown of your market research and competition (including what makes you different from these spas or businesses)

Target Market

Explain who your target customers are and why. Think about:

• Which demographics each service appeals to
• Whether these people live, study or work nearby
• Why you chose them (spas often base future decisions like technician training, product sales, equipment and decor around their client base)
• What the average custome wants/ needs (and how you can help them)
• What sets you apart from other spas in the area?

Consider cunducting a SWOT analysis for your spa (strengths, weaknesses, opportunities and threats) to better understand all of this as you’re writing your plan.

Competitive Analysis

Know the market you’re about to enter and how you can succeed in it.

• Who are your competiion?
• Where are their spas located? Are they nearby?
• What services do you have in common?
• What sets you apart?
• How do your costs and prices compare?
• Will you compete for the same clientele?
• What will you do to attract new customers and keep them coming back?

Management Plan

Your spa’s management plan explains exactly how everything will operate, including:

• The Management Structure (this could be relatively basic if you’re running a single small day spa, or more complex it it’s a large, multi-location chain)
• The Management Strategy (including important goals, targets to hit and projections of future successes- and how you’ll achieve these)
• Higher Level Staffing Needs (how many people you’ll require and their roles)

Products and Services

This information will help potential investors (and management staff) understand your spa’s sales and revenue, as well as projected expenses and profit margins. Be sure to include:

• All products you’ll use on customers during treatments
• Your retail products
• Each service that you offer

It’s a good idea to go into detail here- explain the price of each item on the list, along with how much money they cost you, and their profitability (if you’re an existing spa, you can also include data about customer demand for each item, too).

Marketing Plan

What will you do to reach new clients and expand your customer base? What is your plan for advertising, including the cost? This can be a general outline, but make sure that you’ve put some research behind it and have a solid plan.

Include the following:

• Your spa’s Marketing Plan (how will you reach new customers)
• Any sales and promotion plans (what you’ll to do boost sales and retain/ reward clients)
• Your advertising strategy (this can include your low and no-cost methods like newsletters or social media, along with paid advertising for your day spa)
• Define your brand and its image (and reputation, if you’re an existing spa or chain)

This applies to both treatments you offer and products you sell, including:

• How you plan to introduce and market these
• Why these services/ products benefit clients and appeal to them
• Your sales goals and targets
• Your projected income from spa services and retail sales
• Cost estimates and a financing plan for staff training or equipment purchases

Financial Plan

This explains either your spa’s startup costs and your plan to start making a profit as soon as possible, or the spa expenses and funding necessary for any expansions/ improvements, and projected profits. Make sure that you’ve included:

• Financial statements (especially your income statement)
• Your assumptions (forecasted expenses and funds needed to cover these)
• Projected profits and losses, and what your break even point is
• Your spa’s balance sheet (also called your “book value”, it explains what an existing business is actually worth)
• A breakdown of all money owed, including loans and debts

It’s a good idea to ask a professional to look over these numbers before creating your final plan. They can double-check for discrepancies and provide helpful advice.

Operating Plan

This outlines how your spa is run, including:

• The main location (if you have more than one day spa, where is the central office located?)
• A breakdown of the management structure

Additional Information

You should add any other information here that you think it’s important for potential investors or management to know about. For example:

• Additional documents
• Policies and statements

If you need to refer to these in the main body of the plan, you can put these documents in an appendix at the end.

We know that creating business plan for your spa can take up a lot of time, and hiring a professional to write the entire thing can be expensive. We’ve done our best to help by creating a free template that you can use and modify as needed.

Starting up a new spa or running an existing one takes a lot of time and effort, but having a plan in place makes it easier. A business plan gives you and your team a roadmap for checking your progress, brainstorming new ideas and making decisions along the way.

Creating your spa business plan doesn’t have to be stressful. With the right planning it can be a rewarding process that helps you set new goals and decide on the best strategies to achieve them.

How to write a great business plan https://ieeexplore.ieee.org/iel3/46

The successful business plan: secrets & strategies https://books.google.com/books?hl=en&lr=&id=hpFxjEsZLUwC&oi

How to write a business plan https://books.google.com/books?hl=en&lr=&id=FGx2DwAAQBAJ&oi=fnd&pg=PT14&dq=business+plan&ots=YRuV79Qr2m&sig=1kXDNZYz6GxVyRUX9s3h0vafa8Q

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

• How to Write a Spa Business Plan

How to Run a Profitable Med Spa

For medical spa owners looking for a plan on opening a profitable medical spa practice, understanding the principles listed below can help you on your journey to a long-lasting med spa business.

The expanding interest in non-surgical treatments and the rapidly growing number of medical spa practices paint a picture of a very lucrative and popular industry. And while it is true that there have never been more medical spas open and operating, and that the number is quickly rising, success in this industry isn't guaranteed.

Med Spa Business Overview

A medical spa requires high-level business acumen, a thorough understanding of local medical rules and regulations, and dedicated, properly trained employees in order to succeed.

Since the treatments offered in a medical aesthetics practice - injectables like neuromodulators and fillers, energy devices like lasers and body contouring devices, or treatments like PRP, thread lifts, microneedling, IV therapy and more - are medical procedures, it's natural that medical professionals like physicians, PAs, NPs and RNs are gravitating to the space. Medical training, however, doesn't cover business.

Read on for a crash course in the business fundamentals of opening a successful medical spa practice, including:

• The financial process of opening a medical spa
• Medical spa business plan
• Building a medical spa team

For more information on how to open a med spa, visit our How to Open a Med Spa Resource Page .

For a deep dive on opening and running a profitable med spa, networking and making vendor partnerships, attend an AmSpa Medical Spa Boot Camp.

1. The financial process of opening a medical spa

Opening a medical spa business to be profitable and sustainable in the long term requires a lot of planning to set yourself up for success.

Just like with any small business, having a clear and well-defined business strategy and financial plan is crucial for a smooth start-up process. It lays the foundation for success and ensures that you are well-prepared to hit the ground running financially.

Whether it's identifying your target market, analyzing competition, or mapping out your financial projections, a well-crafted business strategy and financial plan will serve as a roadmap to guide you towards achieving your goals.

By following these steps diligently, from the initial stages of planning to the much-awaited opening day, you will be equipped with the knowledge and tools to navigate the challenges that may arise along the way.

Make a business plan for your medical spa

We'll go into more detail on this below, but when putting together your business plan keep the following questions in mind:

• What treatments and services do you plan to offer?
• What partners, providers and staff will you need to hire?
• What technology, equipment and inventory will you need?
• How much will the physical space cost? Are you leasing or buying? Do you need to build out that space?
• Do you need a management services organization (MSO) in order to be compliant? Have you established a management fee structure?
• How do you plan to market your practice before opening? Have you set a marketing budget? 
• Will you offer memberships?
• Will you need lending?

Once you have a business plan in place, what are the next steps to opening your medical spa practice?

You'll need to address the financial aspects, and you will need to plan business and legal operations.

Additionally, you'll develop a comprehensive marketing plan, unlocking the potential to effectively promote your business and engage your target audience. You will need to analyze your geographic location, carefully assess the competitive landscape and highlight the unique factors that differentiate your practice from other establishments nearby.

Understand your state's med spa laws

While medical spas need to be run as a business to be successful, since most of the services performed are medical treatments, the organization needs to adhere to the same rules and regulations as any other medical practice.

The main legalities to be aware of concern ownership, the good faith exam, supervision and delegation and provider scope of practice.  Medical spas also have to be aware of patient privacy issues, fee splitting and medical-specific regulations regarding truth in advertising.

Read more here about how to open a legally compliant med spa .

Put the right partners in place

You’ve laid out your plan for success—now it's time to assemble a team that will bring it to life. Your team will be the driving force behind your business, the beating heart that propels it forward. It is of utmost importance to carefully select the right individuals who will not only contribute their skills and expertise but also align with the vision and values of your organization.

Nobody is excellent at everything, and as a business owner it's important to understand the tasks you can handle, and the aspects of your practice where you need to bring on support. Together, you and your hand-picked team will form an unstoppable force, ensuring the realization of your business goals and paving the way for a prosperous future.

From a legal standpoint it's important to have people on your side who understand the specifics of this industry and how much variability regulations can have state by state.

In terms of business operations , like any small business you'll need solutions for accounting, insurance, marketing, HR and in some cases assisting you with both the day-to-day and long-term financial planning of your practice.

Of course, as a service-based industry, having excellent clinical and non-clinical providers is essential to your success. The quality of your nurse injectors, NPs, PAs, laser technicians (depending on your state's laws) and aestheticians can make or break your practice.

Set up your financial processes

Once you've established your plan, understand how you will tackle the brass tacks, every day financial tasks required to run a successful business. Have answers to these questions before you open your doors.

• Do you have a bookkeeper and/or online accounting software to track your monthly transactions?
• Are you writing checks or using digital tools to pay your bills?
• How are you managing and running your payroll?
• What software solutions do you need? Do you have an electronic medical records system and/or a point-of-sale system? How are you handling scheduling for consultations and treatments?
• What KPIs are you measuring and how often are you reviewing them?

Set up other operational procedures

As a medical practice it's very important to have SOPs for every procedure your practice offers. You'll also want to set up processes for managing inventory and supplies, room turnover, patient follow-up and so on. AmSpa members save up to 50% on standard operating procedure form packages, intake forms, consents and more .

Together, you and your providers can avoid inefficiencies and set standards moving forward.

Read more detail on the financial process for opening a med spa here .

Listen as AmSpa CEO, Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, founder of Liguori Accounting. They discuss the bookkeeping challenges medical spas face and the steps you can take throughout the year to prepare for tax season.

Build a sustainable business

Learn more about growing your practice

Download this e-book for more information on medical business best-practices. This PDF features a collection of blogs from the AmSpa website covering topics like:

• Best Practices in Designing a Medical Spa
• Reconsidering the C-Corp
• The Financial Process for Opening a Medical Spa
• Med Spa Business Planning: Step by Step
• How to Hire and Recruit the Best Team for Your Aesthetic Practice
• Three Strategies for Your Compensation Structure
• How a Medical Spa's Service Mix is a Predictor of Success

2. Medical spa business plan

A detailed business plan is essential for a successful medical spa practice. In any small business it is possible to be busy, to be generating a lot of cash and to still be losing money. It's important to remember that sales don't always equal profitability.

To achieve a positive bottom line, it's crucial to closely monitor operating expenses and truly understand the significance of the numbers and how to keep them in proper alignment. This involves breaking down the numbers into manageable, actionable steps that can be taken on a daily basis.

A properly laid out business plan not only lets you walk forward with confidence in your day-to-day operations, but it also sets you up for success if you need to raise capital in the form of investments or loans.

It all begins with having a clear vision for your practice. By envisioning where you want to take your business, you can create a roadmap for financial success. This vision serves as a guiding light, helping you make informed decisions and prioritize your financial goals.

To get started on making your medical spa business plan, get to know the following concepts.

Financial projections

Including pro forma financial statements is a crucial aspect of every business plan. These statements not only provide a snapshot of your current financial position but also serve as a powerful tool to project and anticipate the future profitability of your business.

When crafting your projections, it is paramount to base them on realistic research and reasonable assumptions. Honesty and transparency are key, as any exaggeration of revenues or underestimation of expenses can lead to misguided expectations and potential financial instability down the line. 

By presenting a comprehensive and accurate financial forecast, you can instill confidence in lenders and investors, demonstrating your commitment to responsible financial management.

Including well-crafted pro forma financial statements is not just a formality, but a critical step towards establishing the credibility and viability of your med spa. These may include:

• Pro Forma Income Statement
• Pro Forma Cash Flow Statement
• Pro Forma Balance Sheet
• Yearly Projections (Income Statement, Cash Flow Statement, & Balance Sheet)

Income statements

Income statements are a valuable tool for assessing the profitability of your business. By carefully reviewing your gross sales in comparison to the expenses you incur, you can gain insights into the overall health and performance of your operations. This allows you to accurately calculate both your gross service and retail sales, while also accounting for the various costs associated with running your business.

While you do not necessarily have to personally handle the calculations, it is crucial to understand the process and its implications for your business.

If numbers and financial analysis seem overwhelming, don't worry! There are plenty of resources available to help you out. A knowledgeable bookkeeper or accountant can provide expert guidance and ensure that your financial statements are accurate and insightful.

Additionally, widely available programs like QuickBooks can make the process much easier and simplify your financial record-keeping. If you prefer, you can also use a computer spreadsheet program like Excel, which offers flexibility and customization options. There are also some specialized med spa software platforms that can help keep a handle on these figures.

Cashflow statement

The cash flow statement, also known as a budget, provides a comprehensive projection of your business's financial needs in terms of dollars for a specific period. It serves as a crucial tool in determining whether your business can effectively manage its bills and expenses, as well as identifying the precise timing of cash infusions required to sustain its operations.

By focusing solely on actual cash transactions, this statement offers a clear and concise overview of your business's financial liquidity, excluding any non-cash expenses such as depreciation. This analysis allows you to gain a deeper understanding of your business's financial health and make well-informed decisions to ensure its long-term success.

Balance sheet

A balance sheet is a powerful financial tool that provides a comprehensive snapshot of a company's financial health. It not only reveals the value of the company's assets but also highlights its liabilities.

When lenders analyze a balance sheet, they carefully examine key aspects such as liquidity and capital structure. Liquidity measures how easily a company's assets can be converted into cash, giving them valuable insights into its ability to meet short-term obligations. On the other hand, capital structure sheds light on the sources of financing utilized by the company and the amount of debt it has incurred.

By evaluating these factors, lenders assess the strength of a company's cash reserves, the stability of its financing sources, and its overall financial stability. This analysis ultimately aids lenders in determining the level of risk involved in extending credit or loans to the business.

Business owners must prioritize maintaining a healthy balance sheet to showcase their financial competence and ensure a solid foundation for their organization's success.

Payroll expenses

Your costs for salaries, commissions on technician's revenues, EDD, FICA, and workman's comp insurance are totaled and listed here. Managing payroll expenses can be quite challenging, but it is essential to monitor them closely as it directly impacts your profitability.

By developing a strategic plan that aligns with your business goals and allows for profitability, you can overcome these challenges and ensure the financial health of your company.

Get a more detailed look at building your medical spa's business plan , including etc etc etc.

Important medical spa KPIs

You can have most detailed business plan, the best practice management software, the most robust financial projections and the best team in place, but if you aren't utilizing all of those tools and looking at the right numbers you still won't be operating as successfully as you could be. It's important to look at the right key performance indicators, no matter how new or established your practice. According to AmSpa's State of the Industry Report,

• 60% of practices can't calculate their total expenses.
• 30% can't estimate their revenue.
• 21% can't determine their revenue sources.
• 50% can't calculate expenses as part of their total revenue.

You need to understand these baseline financial metrics because without knowing your numbers you can't make informed decisions, you can't course correct and you can't scale. Here are some other important KPIs to track:

• Revenue per hour
• Average revenue per invoice
• Revenue per provider and procedure
• Conversions rates (phone, web, consults)
• Operational—staff capacity and productivity
• Lead acquisition cost—what is converting and how much is it costing?

Read more here about tracking KPIs in your medical spa .

Medical spa KPIs

Measuring KPIs is important for the entire life of your business, but depending on how long you've been open you may have different priorities regarding what to track.

Our Medical Spa KPIs infographic outlines what numbers you may want to focus on for each stage of your practice, from startup to growth stage to established business, according to Randy Torbin, Senior Practice Analyst of Symplast.

Med Spa Business and Legal Training

Get live, in-person training on the laws and business strategies to open a med spa. Network with your peers and learn from industry professionals who have stood in your shoes.

Medical Spa Boot Camps are two day deep-dives into the legal and business must-knows for running a successful, profitable and legally compliant aesthetic practice.

3. Building a medical spa team

Overwhelmingly, when asked about the secret to their success, the top medical spa practices in the country always point to the strength of their team.

As you begin to think about hiring for your business, think back to your original vision and the details you established in your business plan. Be sure to stay true to building the practice that you want, and bring on team members that align with your vision.

It's not just about the skills and expertise they bring to the table, but also the passion and commitment they have towards providing exceptional patient care. Look for team members who share your dedication to delivering top-notch services and creating a welcoming and nurturing environment for your patients. Their enthusiasm will not only contribute to the success of your practice but also enhance the overall experience for your clients.

As your practice grows, be sure to incentivize your team in a way that rewards performance and is financially viable for the long term health of your business.

By staying true to your original vision and making strategic decisions when it comes to hiring and financial management, you can build a successful medical spa practice that stands out among the competition. Remember, your team is the foundation of your success, so choose wisely.

The hiring process in a medical spa

Medical aesthetics is a competitive space, not just for customers but also for quality team members. With the rate that the industry is expanding there are not enough trained aesthetic injectors to meet the consumer demand. Additionally, front office staff that can elevate the patient experience are crucial to your success, and practice managers who understand what success means in this industry are key to long term, sustainable growth.

When it comes to hiring and recruiting, there are many things to consider before you even post the job. It's important to build a job description, and later a job listing, that fulfills not only your needs for today, but also the needs of the practice you want to grow into. Think about the vision you have for your business and how you will need this new team member to contribute to achieve this goal.

Brush up on best-practices creating job descriptions, hiring and retaining team members.

As you proceed to the interview stage it's even more important keep your overall vision in mind. Remember, you're looking to bring on someone with the drive and desire to grow with your practice, not just someone to fill a spot today. Hiring strictly to solve today's need can leave you in a position of bringing in the wrong person and finding yourself back in the hiring process perpetually.

When you interview potential team members remember these tips:

• Always ask open-ended questions. Let the candidate tell you about their background so that you can hear how they communicate. (Example: "Tell me a bit about your background.")
• Clarify information that you find interesting by asking them to elaborate. (Examples: "That's really interesting, tell me more." "How so? What made you come to that decision?")
• Be curious. Try to learn more about what makes them tick and the "why" behind their interest in the position. (Examples: "What made you decide to apply for this position?" "What about the aesthetic industry excites you?")
• Determine their research or motivation level. Ask questions to gauge whether or not they did their homework about your practice. Remember, you are looking for long-term candidates, not just anyone needing a job. (Examples: "What interests you about our practice?" "How much do you know about the services we offer or the clientele we serve?")
• Ask them about their past experiences and how they were able to overcome challenges. This technique can give you a lot of information about the candidate and assess their problem-solving skills. (Example: "Tell me about a time you had a challenge at work or with a customer or client and how you handled the situation.")
• Always end by asking the candidate if they have any questions for you. Putting the ball in the candidate's court can often give you good information about their true motivations and level of interest.

Read more about streamlining the hiring process and interviewing for your medical aesthetic practice.

AmSpa members save 10% on postings on the medical spa job board .

Medical Spa Compensation

Implementing the right compensation structure is critical to the success of your med spa practice. The ideal structure takes into account incentivizing and rewarding your team properly, but also the profitability of your practice.

Keep in mind these five non-negotiable aspects of compensation :

• Must be sustainable. Your compensation strategy must fit your practice's business needs based on factors like length of time open, fixed overhead, projected profits and industry benchmarks.
• Must be a controllable expense. Your payroll structure must fit within your budget and must scale with the level of revenue your practice brings in.
• Must be legally compliant. Medical spas are medical practices, and as such are subject to the same compensations restrictions as medical practices when it comes to things like paying commission .
• Must reward skill and behavior. Be sure that your structure aligns with your team's performance and performance reviews, encourages growth, rewards continued training and learning new skills and rewards meeting performance goals.
• Must provide clear guidelines for growth. To retain talent you need to incentivize based on clear, defined criteria, create a career path for the team member to develop, communicate goals regularly and establish a system to reward based on these goals.

Get more information on the three strategic components of med spa compensation: determining base pay, determining pay increases and setting a bonus structure .

Listen to AmSpa founder Alex Thiersch, JD discuss aesthetic injector salaries, what makes a quality injector and more with Mary Beth Hagan, founder and CEO of Titan Aesthetic Recruiting.

How to Open a Med Spa

Get more information on how to open a successful medical spa practice. Learn the basics of medical spa law: How to Open a Med Spa: Law >> Learn the business and legal ins and outs of medical spas without leaving your chair: Virtual Boot Camp >>

Learn the rules of successful med spa businesses

The medical aesthetics industry is growing quickly as talented medical professionals from a wide range of specialties enter the space. While these practitioners may understand how to work in or run medical practices, medical training does not cover how to run a profitable business. There is a lot of opportunity in running a medical spa, but it's still a competitive field and owning a business of any kind is never easy. Getting a handle on the basics of financials, team management and planning can give any med spa owner a leg up when opening a successful med spa practice.

Med Spa Boot Camp

Two days of deep-dive training on the business and laws of medical aesthetics. Learn from experts, network with your peers and get face-to-face with some of the leading brands in the industry.

Register Here!

Virtual Boot Camp

Medical spa legal and business education streaming directly to your screen. View these sessions on-demand and continually reference the information at your convenience for up to six months. 

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AmSpa Membership

AmSpa members receive online legal references for their state, a free 20-minute compliance consultation with the law firm ByrdAdatto, member pricing for AmSpa events, SOPs, forms and more.

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January 3, 2024

Creating a med spa business plan: steps to get started.

If your goal is to open a med spa, you probably have a lot of questions that need answers, like: How much will it cost? Do I need to find a medical director ? Who is my target customer and how do I find clients?

A great way to start answering these questions is by putting pen to paper. Drafting a medical spa business plan is the perfect place to begin getting organized and answering key questions.

With a medical spa business plan, you can apply for financing , lock in fruitful partnerships , and better identify your path to success. 

Start thinking about your med spa business plan with step-by-step guidance. Let’s talk about fundamentals.

Essential elements of your med spa business plan

1. identify the opportunity.

The first step to starting your own business is identifying an existing problem and how you’ll solve it. Opening a med spa helps to meet the increasing demand for aesthetic procedures, but getting into specifics helps to zero-in on your unique approach and opportunity.

Here are some questions to ask yourself before getting started:

• What are the gaps in the local market? Identify your advantages and position your medspa in a way that separates you from others in the area.
• Who is my ideal customer? Consider who your ideal client is so that you can tailor your marketing to them directly.
• What are my customer’s pain points? Consider the potential pain points of your customer—like seeking high-quality service with a reliable provider—and how you can best address them (hint: read your competitor’s online reviews to see how they are missing the mark and how they are winning).
• What sets my business apart? Do you want to focus on providing high-quality treatment? Great prices? Better, holistic 1:1 service? Maybe choosing one treatment niche you can “own”? 
• What services would I like to focus on? Do you envision yourself operating a botox spa, or are you more interested in working with lasers? Follow your passion, but do some market research to determine which services are most popular, and what is or isn’t being offered locally.

2. Marketing 

Marketing is essential to a successful business of any kind, and when opening a med spa, it’s a non-negotiable.

Firstly, you’ll want to suss out your competition—who they are, where they are, and what they offer. By understanding your competition, you can effectively position yourself in opposition to them and attract customers by differentiating your services. Identify their weaknesses and make them your strengths!

Once you’ve determined your market positioning, it’s time to consider how you’ll market your med spa. 

Essential med spa marketing activities :

• Build a website : A website is the first step to establishing your online presence. It’s your 24/7 storefront. It should look professional, tell a story, and make booking easy.
• Set up social media profiles : Expand your online reach and the amount of clients you can connect with by setting up profiles on social media . Check out our full guide for more tips and tricks to build your med spa’s social media presence .
• Consider your content : Your social media profiles should feature a selection of carefully curated content that corresponds to your customers’ needs but also comes across as authentic. Be sure to include before and after photos, patient testimonials, and lifestyle content. Here are best before and after photo tips for growing your visual content!
• Plan a grand opening event : This event will help to establish your business within your community, lets you network with other business owners and potential clients, and generally raises awareness of you and your services. Check out our full article for all the information you need to plan your med spa launch party .
• Offer a membership program : Encourage loyalty to your med spa and build a rapport with your clientele by offering a membership program . Other practices have seen their average patient visits nearly double by employing this method!

Check out Moxie’s guide full of helpful tips and tricks to make your med spa’s first year (and beyond) a success!

3. Financial planning

While you may not have a spare $50K sitting around to fund your startup costs, keep in mind that med spa financing is available in the form of med spa loans as well as other options. 

Still, it’s important to determine what your costs will be, how much funding you’ll need, and how to prioritize your spending.

Questions to ask yourself:

• Where am I planning on opening a med spa? The first thing you’ll need to think about is finding a space. The cost of your med spa location will depend largely on real estate rates in your area. Start small with a clean, comfortable space where you can greet and treat your clients.
• What med spa services will I offer? Your service offerings will determine with equipment and supplies that you’ll need to acquire before opening your doors to the public, and will be a determining factor in your final budget. 
• What med spa equipment will I need? On average, you can expect your equipment to cost $30 per square foot , and potentially higher if you plan on offering luxury services. We recommend starting with the basics, then adding to your arsenal once you’ve got some cash flow!
• Do you want to buy or lease med spa equipment? With a strong resale market, buying med spa equipment can be a solid option, especially if you manage to secure funding. However, leasing also has its advantages—namely, keeping overhead down while giving you the freedom to trial different equipment.

4. Tools and equipment

Your tools and equipment will determine the quality of service you’re able to offer, so don’t skimp. 

Here are some of the tools and equipment to factor into your budget:

• Electronic medical records (EMRs) : Using an electronic system can help you to keep track of your patients, make sure they’re scheduled for follow-up appointments, as well as track patient data. Some EMRs also include built-in point of sale components that can process payments and automate your marketing efforts, making them well worth the investment.
• Light and laser-based systems : These systems are used for laser hair removal and skin rejuvenation, which remain some of the most popular med spa procedures . You can find this equipment secondhand, saving you 50% to 70% of the retail cost . 
• Injectable supplies : Neuromodulators are all the rage these days, with clients regularly seeking out these procedures to reduce the appearance of fine lines, wrinkles, and other signs of aging. The US Botox market size was valued at $5.91 billion in 2021 and rose to $6.27 billion this year—and is projected to grow to $8.59 billion in 2029 .  Compared to other med spa procedures like lasers, injectables require a much smaller investment up-front, delivering high ROI for your burgeoning business.
• Med spa furniture : When furnishing your first office, your priority should be comfort and practicality. We recommend a clean, minimalist aesthetic that prioritizes your clients' needs. Review our checklist for a full run-down of med spa furnishings and supplies. 

5. Measuring success (milestones and metrics)

The key to a successful startup lies in minimizing initial costs and maximizing revenue from the outset. Marketing, particularly digital marketing, is crucial for lead generation and revenue creation. Metrics like cost per conversion in digital marketing are vital for understanding the effectiveness of your marketing activities. 

Metrics to measure your med spa’s success:

• Revenue : Maintaining sufficient cash on hand is crucial for the first year, ensuring the business thrives until it reaches the break-even point. Whereas most businesses aim to be profitable after 5 years, it’s possible to achieve break-even within 9 months to 1 year and profitability by year 2 through careful attention to overhead expenses and minimizing startup costs.
• Return on investment (ROI) : Your ROI indicates the return you are seeing for your investment in marketing efforts. Calculate your ROI by dividing your net profit by your 
• total investment—for example, if you spend $100 on a marketing campaign that generates $500 in profit, your ROI would be 5. 
• Average monthly leads: Having an idea of how many leads you acquire in an average month will help you to identify abnormalities and marketing successes. Leads—whether from digital ads, social media, or word of mouth—should increase month over month. Find a tool to track leads via Meta, Hubspot, GoHighLevel, or your preferred CRM.
• Return on ad spend (ROAS): This calculation determines the effectiveness of your ads, an important metric for any small business. To do this, simply divide any ad campaign-generated revenue by the amount you invested in them.
• Net profit margin: Net profit margin = (net income / total revenue) x 100.                       In order for your business to be profitable, your expenses need to be lower than your revenue. You can increase this margin by offering more services, selling products, or lowering your overhead costs.
• Customer satisfaction: What do your Google, Yelp, or social media reviews say? It’s important to build up positive reviews. They will help you grow organically and legitimize your business (and even SEO web rankings).

Building your own medical spa business plan

Take it one step at a time and plan out what your successful medspa will look like with a thoughtful, well-researched med spa business plan. 

Remember, you’re writing a business plan, not a memoir! Keep it concise and to the point, and before you know it, you’ll be one step closer to confidently opening a med spa.

‍ ‍ Reach out to the team at Moxie today to learn more about opening a medical spa.

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Medical Spa Business Plan Template & Guidebook

If you're thinking about starting a medical spa, then you can't afford to miss out on the #1 Medical Spa Business Plan Template & Guidebook. This comprehensive guidebook provides an easy-to-follow roadmap for developing a successful business plan, from finding essential funding to setting realistic goals. Discover everything you need to get your business up and running, from understanding the current trends in the medical spa industry to developing a marketing strategy for your services. With the help of this template and guidebook, you'll have all the tools necessary to create a thriving medical spa business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Medical Spa Business [11 Steps]
• List of the Best Marketing Ideas For Your Medical Spa Service:

How to Write a Medical Spa Business Plan in 7 Steps:

1. describe the purpose of your medical spa business..

The first step to writing your business plan is to describe the purpose of your medical spa business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a medical spa business:

Our mission at [name of Medical Spa] is to provide high quality, cost effective medical spa services in a safe and relaxing environment. We will create an atmosphere filled with knowledgeable, certified professionals who facilitate a positive healing experience through beauty, aesthetic treatments, and well-being services. We strive to empower each client with education and knowledge that empowers them to make well-informed decisions about their health and wellness.

2. Products & Services Offered by Your Medical Spa Business.

The next step is to outline your products and services for your medical spa business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your medical spa business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your medical spa business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your medical spa business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a medical spa business?

In order to run a successful Medical Spa business, you will need the following:

• Medical equipment, such as lasers, dermal fillers, and chemical peels
• Beauty supplies, including facial products, waxing items, and massage lotions
• Licensing from local health departments and governing boards of cosmetology or aesthetics
• Gym equipment for health activities such as yoga or Pilates
• Business insurance to protect yourself, your business, and your employees

5. Management & Organization of Your Medical Spa Business.

The second part of your medical spa business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your medical spa business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Medical Spa Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a medical spa business varies based on many different variables, but below are a few different types of startup costs for a medical spa business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your medical spa business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your medical spa business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your medical spa business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Medical Spa Business Plans:

Why do you need a business plan for a medical spa business.

A business plan is essential for a medical spa business as it identifies the goals and objectives of the business, outlines strategies to achieve those goals, and provides an overview of the potential financial resources required to establish and maintain a successful medical spa venture. It also serves as a roadmap for keeping the business organized and on track by outlining how it will meet its financial obligations and create a viable path to profitability. Finally, having a well-developed business plan allows a medical spa business to present itself more effectively to potential investors and lenders.

Who should you ask for help with your medical spa business plan?

When creating a business plan for a medical spa, it is recommended to consult with a professional advisor or business consultant. They can provide valuable advice on which strategies are best for the particular business and industry, as well as help ensure that all legal requirements are met and that financial projections are realistic. Additionally, an accountant should be consulted to ensure accurate financial projections and help with tax planning.

Can you write a medical spa business plan yourself?

Yes, it is possible to write a medical spa business plan yourself. You should start by researching the medical spa industry and current trends so that you can understand the overall market and create a strategy that appeals to customers. You should then identify your target customer base and develop an effective marketing strategy to reach them. Additionally, you will need to create a budget for the project, identify necessary resources and personnel, craft a management team, and develop operational procedures for running the business. Lastly, you should create financial projections for your business plan.

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Handbag Business Plan Template & Guidebook

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Spa Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Spa Business Plan?

Writing a spa business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention your services:, marketing strategies:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

About the business:

Provide all the basic information about your business in this section like:

• The name of the spa and the type of spa: day spa, resort spa, medical spa, mineral springs spa, club spa, or something else.
• Company structure of your spa business whether it is LLC, partnership firm, or others.
• Location of your spa and the reason why you selected that place.

Mission statement:

Business history:, future goals:.

This section should provide an in-depth understanding of your spa business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your spa business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

Target market:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of a spa business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

• Create a list of the services that your spa will offer, which may include massages, facials, body treatments, aromatherapy, manicures and pedicures, hair removal, and various other treatments that are designed to improve the health and appearance of the skin, hair, and nails.
• Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. For example, which product you will use while giving a massage?

Emphasize safety and quality:

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Develop your unique selling proposition (USP):

Determine your pricing strategy:, sales strategies:, customer retention:.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

Hiring plan:

Operational process:, technologies:.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your spa business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the spa. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Key managers:

Organizational structure:, compensation plan:, board of advisors:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your spa business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This spa business plan sample will provide an idea for writing a successful spa plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready spa business plan to impress your audience, then download our spa business plan pdf .

Related Posts

Medical Spa Business Plan

Massage Therapy Business Plan

Business Problem Statement with Examples

400+ Sample Business Plans

Frequently asked questions, why do you need a spa business plan.

A business plan is essential for anyone looking to start or run a successful spa. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your spa.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your spa.

How to get funding for your spa business?

There are several ways to get funding for your spa business, but one of the most efficient and speedy funding options is self-funding. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your spa business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your spa business plan and outline your vision as you have in your mind.

What is the easiest way to write your spa business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any spa business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Our guide was written by Tom Rogers and Rebekah Smith .

Health & Beauty in Moscow

Moscow health & beauty guide, fitness centers.

There are literally hundreds of gyms and fitness centers available to take care of health & beauty of expats in Moscow. The majority are extremely well-equipped, most including a swimming pool, extensive class schedule, open courts for many sports, and also saunas, beauty salons, and tanning facilities. Expect to pay about 28,000 – 62,000 RUR for an annual subscription (in cash, upfront).

These Moscow fitness centers provide information in English and may have some English-speaking staff:

• Gold’s Gym http://www.goldsgym.ru http://www.goldsgym.com/ The international chain – if you have a membership from your home country, you may have guest privileges here. There are two locations:Dinamo (a favorite with expatriates) Offers a fully equipped gym and cardio area, extensive schedule of aerobics classes, designated courts for football, basketball, volleyball, tennis and squash area, swimming pool, beauty salon, massage, and tanning services. Body revolution programs twice annually. Leningradsky Prosp. 31/30 Closest metro: Dinamo +7 (495) 931 96 16 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00Lefort Has all imaginable cardio equipment, free weights, more than 25 regularly scheduled group classes (including yoga and pilates), spinning equipment, designated courts for football, basketball, volleyball, tennis, a table tennis area, sauna, and massage room. Elektrozavodskaya Ul. 27/3 Closest metro: Eletrozavodskaya or Preobrazhenskaya Ploshad +7 (495) 662-46 53 Opening hours: Mon-Fri 7:00 – 23:00; Sat-Sun 9:00 – 22:00
• Planet Fitness http://www.fitness.ru/ A more affordable option among Moscow’s fitness centers. Annual memberships start at 29,000 RUR. There are 15 locations in Moscow, most of which offer free weights, cardio equipment, a swimming pool, aerobics and dance classes, and boxing. Many also have massage and tanning. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 22:00 (may vary by location)
• World Class http://www.worldclass.ru/ With 16 locations in Moscow, you’re sure to find one nearby. The biggest and best offer a full range of fitness and cardiovascular equipment, group classes in everything from aerobics to martial arts, personal training, swimming pool, kid zones, and spa and solarium. Typical opening hours: Mon-Fri 7:00 – 24:00; Sat-Sun 9:00 – 24:00 (may vary by location)

Golf Courses

There are three golf course in Moscow and the Moscow area:

• Moscow City Golf Club http://www.mcgc.ru/home_en/ This 9-hole course is conveniently located in the city. Also offers a practice area, pro shop, tennis courts, spa and restaurant Ulitsa Dovzhenko 1 Closest metro: Kievskaya (then by bus) +7 (499) 147-8330
• Le Meridien Moscow Country Club This 18-hole golf course is home to the Russian Open (PGA European Tour) every summer. It is part of an exclusive private membership resort in the Moscow suburb of Nakhabino, about 40 minutes out of the city. Also has a comprehensive sports complex and excellent restaurant. +7 (495) 626-5910 e-mail:  [email protected]
• Moscow Golf Club http://www.moscowgolf.ru/eng/main/ Moscow’s newest 18-hole course opened in May 2009. Also offers tennis and a fitness center. Ostrovnaya ul., 2 Closest metro: Krilatskoe +7 (495) 234-7451

Tennis Courts

Many fitness centers in Moscow offer facilities for playing tennis, as do the golf courses. But you can also try a specialized tennis club, or the facilities are the stadiums:

• Zhukovka Tennis Centre Located 10 km beyond the MKAD in the village Zhukova, this center offers 10 indoor tennis courts; tennis school, massage room and bicycle rental. 1 Illinskoye Shosse, Zhukovo + 7 (495) 418-3701 Opening hours: Mon-Sun 8:00 – 22:00
• Luzhniki Sports Complex This popular stadium has two full-size tennis courts in addition to a great range of other facilities. Luzhnetskaya Nab. 24 Closest metro: Sportivnaya +7 (495) 637-0262 Opening hours: Mon-Sun 7:00 – 22:00

Swimming Pools

The great majority of fitness centers in Moscow also have swimming pools. But you can also easily find great pools and even waterparks without a gym membership.

• Olympic Sports Complex This stadium has the best swimming pool in all of Moscow. Note that you must bring a medical certificate showing you are free of skin, and other, conditions that can be transmitted through the water (can be issued at any public clinic). Olympisky Prospekt 16/18 Closest metro: Prospekt Mira +7 (495) 288-5453
• Chaika Another nice pool, located on the circle metro line. You will also need to present a medical certificate, but you can get one on the spot (valid for a month) from the swimming pool medical department (open 8:30 – 22:00) Turchaninov Per. 1/3 Closest metro: Park Kultury +7 (499) 246-1344
• Kimberlyland http://www.kimberlyland.ru/ A great waterpark with 5 pools, slides, water games, and a special kids club. Also has a large gym, mini-golf course, beauty salon, and restaurant on site. Azovskaya Ul. 24 Closest metro: Sevastopolskaya +7 (495) 310-0401

Yoga Centers

There are numerous yoga centers in Moscow, and of course many fitness centers also offer yoga classes. The following yoga center has English-speaking instructors available:

• Ashtanga Yoga Center http://www.yoga108.com/en/about/ Hatha Yoga at various levels. Instructors speak both Russian and English. One class costs 350 -500 RUR; a monthly membership is 2200 – 2700 RUR. They have four locations in Moscow:Stary Tolmachevsky Per 7 (inside “Orbita” center) Closest metro: Novokuznetskaya +7 (495) 953-6957Zoologicheskaya Ul 30 Closest metro: Mayakovskaya, Barrikadnaya +7 (495) 550-9646Ostozhenka Ul 8 (inside “Sambo” club) Closest metro: Kropotkinskaya +7 (495) 201-7209Bolshoy Vlasyevsky Per 10 Closest metro: Arbatskaya or Kropotkinskaya +7 (495) 300-4587

Football (Soccer) Fields

Many fitness centers provide facilities for football, as do most stadiums (see Entertainment > Sports Events). You may also enjoy getting involved with the following expatriate football groups:

• Expat Over 30s Football League A league of 8 teams that plays weekly at Dynamo Stadium. Games are 11-a-side with professional referees. New players age 28 and over with playing experience are recruited at the beginning of the season. http://www.moscowfootball.com/
• Women’s Football Club Open to all, and emphasizes fun over professional play. Meets Sundays from 17:00 to 19:00 near metro Aeroport. Contact: Natalie [email protected]

Ice Skating Rinks

Ice skating is very popular in Moscow. In the winter, there are open-air rinks all around the city and at Gorky Park. There are also numerous indoor rinks:

• Umka Levoberezhnaya Ul 12/1 Closest metro: Rechnoy Vokzal +7 (495) 458-1084 Opening hours: Mon-Fri 8:00 – 21:00; Sat 19:45 – 20:45; Sun 18:30 – 19:30
• Raduzhny Chobotovskaya Ul 6 Closest metro: Prospekt Vernadskogo +7 (495) 733-0369 Opening hours: Mon-Fri 8:00 – 21:00; Sat 17:00 – 20:00; Sun 17:00 – 18:00
• Ice Palace Yuzhny Bulatnikovskaya 2 Closest metro: Prazhskaya +7 (495) 383-8738 Opening hours: Mon-Fri 7:00 – 22:00; Sat-Sun 21:00 – 22:00
• Ice Palace Rus Voronezhskaya Ul 13/3 Closest metro: Domodedovskaya +7 (495) 399-1327 Opening hours: Mon-Sun 7:00 – 24:00
• Ledovy Dvorets (Offers skating classes) Volgogradsky Prospect 46/15 Closest metro: Tekstilshchiki +7 (495) 179-3964 Opening hours: Mon-Sun 7:00 – 24:00

Each MEGA Mall (see Shopping) also has an ice skating rink.

Skiing and Snowboarding Slopes

• Krylatskoe Downhill skiing and snowboarding on a 400-meter slope. Krylastskaya Ul 2 Closest metro: Krylastskoye or Molodezhnaya (then take bus number 229 or 829)
• Volen Ski Park http://www.volen.ru A ski resort with hotel, restaurants, and an excellent ski school and ski rentals. North of the city. To get there, head out on Dimitrovskoe Schosse; turn left 46 km beyond the MKAD, and follow the signs. +7 (495) 993-95-40; 993-95-02 [email protected] Moscow office: Olimpiyskiy prospect, 7 ste 411/ + 7 (495) 961 00 50

Besides these two slopes, Moscow offers a wealth of possibilities for cross-country skiing, especially in parks in the outskirts of the city including Sokolniki, Bitsevskiy Park, Kuzminki, Vorobievy Gory, and Yakhroma.

Horse Riding Facilities

There are many locations for horse riding in and around Moscow. The following two have English-speaking instructors available:

• Pradar Individual horse-riding lessons with qualified English-speaking instructors. Single admission to the Club is 1750 RUR, or purchase a monthly horse-riding card for 18,000-24,000. Begovaya Ul 17 Closest metro: Begovaya +7 (495) 945 05 87 E-mail:  [email protected]
• Hippodrome Complex Individual horse-riding lessons with qualified English- and German-speaking instructors available. Begovaya Ul 22/1 Closest metro: Begovaya +7 (495) 945 50 59

Rock Climbing

The following rock climbing school offers English-language instruction:

• AlexClimb Indoor Rockclimbing http://www.alexclimb.com/en_rockschol_01.php Operates from September to May and organizes training across indoor and outdoor locations in Moscow; also organizes tours around Russia and internationally. You can purchase 8 two-hour sessions with an English-speaking instructor in a group of 4-8 people for 5,400 RUR (plus entrance to the rock climbing gym). Individual trainings also available.

The following expat club is a fun way to meet people and play rugby at the same time:

• Moscow Dragons Rugby Club http://moscowdragonsrfc.com Play rugby and get involved in many social and charitable events.

Paintball Fields

Paintball is increasingly popular with teenagers even in Moscow. The following two locations are available:

• Action Paintball Games Panfilova Ul 20-2 Closest metro: Sokol +7 (499) 796 46 46
• Paintball Sports Club A large outdoor complex,10 kilometers outside the MKAD. Horse riding is also available. +7 (495) 772 88 80, 918 45 80

Field Hockey

The following expat club is a fun way to meet people and play hockey at the same time:

• Expat Field Hockey Club A club that welcomes beginners, and both men and women. Meets Saturday from 15:00 to 16:30 at Sokolniki Football Training Center (closest metro: Sokolniki) Equipment is provided, and the sessions cost 250 RUR per person each. Contact: Vineet Arora [email protected]

Useful links

• http://www.101.ru A popular online Russian radio station.
• http://www.masterRussian.com Site where you can master Russian grammar, learn new vocabulary and practice speaking and reading Russian.
• http://www.translit.ru A transliteration site – type in Roman letters and they are automatically converted to Cyrillic.

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THE 10 BEST Moscow Spas & Wellness Centers

Spas & wellness centers in moscow.

• Health/Fitness Clubs & Gyms
• Yoga & Pilates
• Hammams & Turkish Baths
• Roman Baths
• Thermal Spas
• Hair & Nail Salons
• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• 3.0 of 5 bubbles & up
• 2.0 of 5 bubbles & up
• 3rd Transport Ring (TTK)
• District Central (TsAO)
• Garden Ring
• Good for a Rainy Day
• Good for Couples
• Budget-friendly
• Good for Big Groups
• Good for Kids
• Good for Adrenaline Seekers
• Honeymoon spot
• Adventurous
• Hidden Gems
• Things to do ranked using Tripadvisor data including reviews, ratings, photos, and popularity.

1. Moreon Aquapark

2. Flotarium

3. Feedback Massazhnaya

4. Sanduny Bath Houses

5. Feedback Massazhnaya

6. Andreyevskiye Bani

7. The Carlton Spa

8. Krasnopresnenskie Baths

9. Chill SPA

10. ThaiBeautySpa

11. Thai Pattara Center

12. Health Club Laguna SPA

13. Vorontsovskie Bani

14. SaltGrot

15. Limestone

16. Lay Back Massage Club

17. Royal Thai Pokrovka

18. Swimming Pool Chaika

19. Le'Thai Thai massage & SPA

20. Wai Thai Michurino

21. Cosmos Spa

22. SPA - club Orient Express

23. ThaiLab

25. Wellcure & Float

26. Le 'THAI Massage & Spa

27. Centre of Ayurveda and Yoga Kerala

28. Tochki Tela

29. Varshavskiye Bani

30. Fitness Club Miltronic

What travelers are saying

• Casa Picassa Anticafe
• Feedback Massazhnaya
• Sanduny Bath Houses
• Andreyevskiye Bani
• Moreon Aquapark
• VITASPORT Wellness Club
• Galotsentr Solyanaya Peshhera
• Enjoy Luxury Spa & Beauty Studio
• Thai Pattara Center
• ThaiBeautySpa
• The Carlton Spa
• Vorontsovskie Bani
• Tsaritsynskiye Baths
• Varshavskiye Bani
• Lay Back Massage Club
• THAI-SPA 7 KRASOK on Partiarshiye prudy
• Rzhevskiye Sauna

Best 11 Spa Hotels in Moscow for a Relaxing Getaway

Are you in a hurry.

Here is a quick list of Spa Hotels in Moscow, selected based on their rating

If, like me, you appreciate the all-encompassing luxury of spa hotels, then Moscow is a destination you cannot miss. The Russian capital is home to some of the most opulent and impressive spa hotels in the world.

Of course, there are many other reasons to visit Moscow. The city is brimming with history, culture and stunning architecture. But if you’re looking for a relaxing and rejuvenating holiday, then a spa hotel in Moscow is the perfect choice.

Here are just a few of the many amazing spa hotels in Moscow:

The Ritz-Carlton, Moscow – This luxurious hotel features an exquisite spa with a sauna, steam room, pool and many treatment rooms.

The St. Regis Moscow Nikolskaya – This hotel offers guests a spa with hammam, Finnish sauna, aroma showers and more.

The Four Seasons Hotel Moscow – This elegant hotel has a wonderful spa with a Russian banya, Rasul chamber, Jacuzzi and more.

Mandarin Oriental, Moscow – This beautiful hotel features a spa with an indoor pool, Turkish bath, steam room and more.

Moscow Accommodation lists:

• Moscow Luxury hotels
• Moscow Boutique hotels
• Moscow 5 star hotels

Top Spa Hotels in Moscow

Table of contents

View all photos

The Ritz-Carlton, Moscow Hotel

Located a few minutes' drive from the huge 19th-century Grand Kremlin Palace, Ritz Carlton Moscow offers 334 quiet rooms. TsUM — Central Universal Department Store is 10 minutes' walk from the venue, while the historic Bolshoi Theatre is 650 metres away.

This pet-friendly accommodation is placed about 30 km from Sheremetyevo International airport and a few minutes' walk from The Ritz-Carlton Spa. The centre of Moscow is 1 km from the hotel. The urban public park "Alexander Garden" is also located near the property.

Vega Izmailovo Hotel

The 4-star Vega Izmailovo Hotel Moscow is set 0.6 km from The Kremlin in Izmailovo and 2.3 km from Izmailovsky Park. Set near Izmaylovo Kremlin Cultural Center, the venue overlooks the street and invites guests to have a drink at a lobby bar.

Located in Izmailovo district, this accommodation is 300 metres from Partizanskaya tube station and close to Serebryano-Vinogradny Pond. This hotel is located in a shopping area of Moscow. Be in Art is just a short drive away.

Astrus Hotel Moscow

Featuring allergy-free rooms, an indoor swimming pool and a solarium, Astrus Hotel Moscow offers accommodation within 0.9 km from Park Troparevo. Bitsa Park is less than 5 km away.

The venue is set in the mesmerising part of Moscow, a few minutes away from Museum of Traditional Russian Beverages Ochakovo.

Best Spa Hotels Near Moscow

Palmira Business Club Hotel

A night club, entertainment activities and tea/coffee making facilities are offered at Palmira Business Club Hotel Moscow, located 6 km from the celebrated Red Square. Situated in Donskoy district, the venue is set km from the huge 19th-century Grand Kremlin Palace.

The hotel is set close to Moscow State Academy of Water Transport and within 900 metres of Verkhnie Kotly underground station. The Moscow Kremlin is also a short drive away.

Izmailovo Gamma Hotel

Located 250 metres from Novaya Art Gallery in Izmailovskiy Kremlin, the 3-star Izmailovo Gamma Hotel Moscow offers multifunctional rooms within a 25-minute walk of Izmailovsky Park. At this venue you can enjoy panoramic views, have breakfast and other meals at the la carte restaurant.

The hotel is situated in Izmailovo district, near Musuem of Bread. The property is set in a historic district of Moscow. Izmaylovo Kremlin Cultural Center is also located near the venue. A short drive will take you to "RZD arena" Stadium.

Hotels in Moscow

Mercure Arbat Moscow

Featuring a sauna and a restaurant, Mercure Arbat Moscow Hotel offers classic accommodation nearly 2.6 km from the historic Bolshoi Theatre. The venue is also located near AV Daily and 600 metres from Tochka-G Museum of Erotic Art.

The hotel is set in Arbat district, within easy reach of Old Arbat. It is a 25-minute walk from the centre of Moscow. The 614-metre tall, 66-metre diameter Tsar Bell is only a short drive away.

5 Star Hotels with Spa in Moscow

Arbat House Hotel

Arbat House Hotel Moscow, located in Presnensky district, 1.9 km from the huge 1.9th-century Grand Kremlin Palace, features views of the city centre. Set close to Stary Arbat Street, this venue boasts designer rooms along with a shared lounge and a bar available onsite.

Pushkin Square is less than 1.5 km away. Guests can get to Moscow city centre, which is 2 km away. The high quality Arbat House Hotel is placed a few minutes' drive from The Moscow Kremlin.

Boutique Hotel Khovansky

Featuring free self-parking and a hairdresser, Barin Residence Moscow is located in Tverskoy district, 0.8 km from Anatoly Zverev Museum. Monument to Mayakovskiy is only 300 metres away from the venue.

The accommodation is set close to Triumfalnaya Square and within 450 metres of Mayakovskaya underground station. The centre of Moscow is 2 km from the hotel. The tverskaya Tberskaya Square Street is also located near the property. Olympic Stadium is only a short drive away.

Moscow Marriott Royal Aurora Hotel

The 5-star Moscow Marriott Royal Aurora Hotel is placed in Moscow, not far from the historic Bolshoi Theatre. Located at a reasonable distance from Novy Arbat Street, the venue offers 232 rooms with magnificent views.

The celebrated Red Square is 1.2 km of the accommodation, while the huge 1.9th-century Grand Kremlin Palace is around 1.9 km away. The city centre is also 1 km away. You can easily visit Maly Theatre, situated just outside Moscow Marriott Royal Aurora Hotel.

Spa Hotels Moscow City Centre

Standart Hotel Moscow. A Member Of Design Hotels

The 5-star Standart Hotel Moscow provides quick access to the tverskaya Tberskaya Square Street and offers a sauna, a beauty salon and a wellness centre. The 614-metre tall, 66-metre diameter Tsar Bell is 5 minutes' drive from the venue, while The Pushkin State Museum of Fine Arts is a 25-minute walk away.

The accommodation is located in the business district of Moscow. The city centre is close by, about 15 minutes' walk away. You can get to the celebrated Red Square in a few minutes by car.

Savoy Hotel

Located near the lavish neoclassical repertory theater "Bolshoi Theatre", the 5-star Savoy Hotel Moscow has 24 hour front desk assistance, housekeeping and shoe shine service. The huge 19th-century Grand Kremlin Palace is a 5-minute drive from the venue and a 10-minute drive from the 21.5 - hectare Moscow Zoo.

The accommodation is set in the centre of Moscow in vicinity of Fountain. The city centre is a 10-minute walk away. You can get to the intriguing Saint Basil's Cathedral in a few minutes by car.

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How Tesla Planted the Seeds for Its Own Potential Downfall

Elon musk’s factory in china saved his company and made him ultrarich. now, it may backfire..

Hosted by Katrin Bennhold

Featuring Mara Hvistendahl

Produced by Rikki Novetsky and Mooj Zadie

With Rachelle Bonja

Edited by Lisa Chow and Alexandra Leigh Young

Original music by Marion Lozano ,  Diane Wong ,  Elisheba Ittoop and Sophia Lanman

Engineered by Chris Wood

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When Elon Musk set up Tesla’s factory in China, he made a bet that brought him cheap parts and capable workers — a bet that made him ultrarich and saved his company.

Mara Hvistendahl, an investigative reporter for The Times, explains why, now, that lifeline may have given China the tools to beat Tesla at its own game.

On today’s episode

Mara Hvistendahl , an investigative reporter for The New York Times.

Background reading

A pivot to China saved Elon Musk. It also bound him to Beijing .

Mr. Musk helped create the Chinese electric vehicle industry. But he is now facing challenges there as well as scrutiny in the West over his reliance on China.

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The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Katrin Bennhold is the Berlin bureau chief. A former Nieman fellow at Harvard University, she previously reported from London and Paris, covering a range of topics from the rise of populism to gender. More about Katrin Bennhold

Mara Hvistendahl is an investigative reporter for The Times focused on Asia. More about Mara Hvistendahl

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